florent.lemens on Narro: Recent Episodes
florent.lemens
Social Media Today
https://www.socialmediatoday.com/news/buzzsumo-shares-new-insights-on-how-to-create-evergreen-content-infographi/602834/
* BuzzSumo
* here
Social Media Today
https://www.socialmediatoday.com/news/norway-introduces-new-law-forcing-disclosure-on-retouched-photos-posted-onl/602832/
* younger women
* Vice
* Vice
* study
* The Royal Society for Public Health
* remove
* beauty retouching tools in its Pixel phones
* hiding Like counts
Social Media Today
https://www.socialmediatoday.com/news/facebooks-testing-a-new-threads-option-for-feed-posts/602831/
* this new prompt
* Varon Kerolli
* Matt Navarra
* back in 2017
* TechCrunch
* TechCrunch
* live shopping events
Social Media Today
https://www.socialmediatoday.com/news/how-to-successfully-generate-and-amplify-earned-media-for-your-brand/602692/
* Agility PR Solutions
* #SMTLive
* June 22, 2021
* report
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
* https://t.co/uvIEGATKdg
* #SMTLive
* June 22, 2021
* #SMTLive
* https://t.co/nulzM6uYTh
* June 22, 2021
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
* #SMTLive
* June 22, 2021
Social Media Today
https://www.socialmediatoday.com/news/pinterest-bans-all-weight-loss-related-ads/602748/
* 40% increase in call volume in 2020
* Pinterest
* positive place by over 90% of people
* has stated before
* TAG awarded Pinterest with a brand safety certificate
* Brand Safety Hub
Social Media Today
https://www.socialmediatoday.com/news/facebook-runs-video-tests-to-make-instagram-more-like-tiktok/602771/
* announced the plan
* according to Sensor Tower
* BuzzFeed News reported
Social Media Today
https://www.socialmediatoday.com/news/twitter-adds-another-way-to-protect-accounts-from-unauthorized-users/602772/
* wrote in a blog post.
* shut down the Colonial Pipeline
* a ransomware attack
* fell victim to an attack by hackers
Social Media Today
https://www.socialmediatoday.com/news/facebook-joins-eu-climate-pact-with-renewables-pledge/602773/
* operational emissions by 75%
* to create a Climate Conversion Map
* created the Climate Pact
Social Media Today
https://www.socialmediatoday.com/news/tiktok-will-enable-all-users-make-longer-videos/602769/
* TikTok
Social Media Today
https://www.socialmediatoday.com/news/instagram-adds-black-owned-label-to-business-profile-options/602671/
* Instagram
* #BlackLivesMatter
* eliminating bias in machine learning and algorithmic models
* @blackownedeverything
* @ghettogastro
* @alexandrawinbush
* @browniepointsforyou
* @instagramforbusiness
* @creators
Facebook launches newsletter service, Instagram trials Story links for all, Twitter unveils Super Follows and more of the latest social news in our Wednesday Wrap-Up.
https://wearesocial.com/au/blog/2021/06/wednesday-wrap-up-488
* Shops are coming to WhatsApp
* a newsletter subscription platform
* the 'swipe up' Instagram Story option
* first round of testing for video and image upload
* deal with Universal Music Group
* by opening applications for Super Follows and Ticketed Spaces
* TikTok Pride Finale,
* YouTube has launched four originals.
Social Media Today
https://www.socialmediatoday.com/news/youtube-launches-4k-plus-and-new-features-for-sports-fans-on-youtube-tv/602573/
* 65% increase in watch time
* YouTube
* launched in 2017
* YouTube was reaching more 18- to 49- year-olds than all cable networks combined
* providing more tools for marketers
* adding ‘living room impressions’ to its analytics
* YouTube Official Blog
Social Media Today
https://www.socialmediatoday.com/news/15-types-of-content-to-post-on-social-media-to-keep-your-feed-fresh-infogr/602580/
* Red Website Design
Social Media Today
https://www.socialmediatoday.com/news/facebook-touts-good-ideas-festival-for-small-businesses/602549/
* in a blog post
* delayed a plan to collect a commission
* according to its website
Social Media Today
https://www.socialmediatoday.com/news/linkedin-publishes-new-digital-magazine-of-business-growth-tips/602470/
* 'Return to Growth' digital magazine
* LinkedIn
* here
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-adds-new-messaging-element-into-its-login-with-facebook-process-e/601169/
* announced
* Facebook
* Apple's recent ATT update
Instagram returns like counts to the feed, Twitter prepares to launch subscription service and Pinterest begins second round of Creator Fund Group. Plus, more of the latest social news in our Tuesday Tune-Up.
https://wearesocial.com/au/blog/2021/06/wednesday-wrap-up-484
* opt-in to hide your like count on both Facebook and Instagram
* second
* had to pause its verification program
* 'Twitter Blue.'
* Twitter is testing a three-tiered labelling system
* Drops will now have their own destination at the top of the Shop tab,
* formalised deals with Google and Facebook
* Facebook Gaming is testing monetisation tools
Social Media Today
https://www.socialmediatoday.com/news/facebook-announces-new-features-and-support-initiatives-for-pride-month/601091/
* announced
* Live Shopping Fridays
Social Media Today
https://www.socialmediatoday.com/news/whatsapp-softens-approach-to-privacy-policy-update-amid-rising-pressure-fro/601095/
* announced
* delay the change
* showing users in-app alerts once again
* withdraw the change
* called for an EU-wide ban on the update
* major expansion in the region
* 530+ million users
* counter legal action
* announced
* newly worded explainer
Social Media Today
https://www.socialmediatoday.com/news/twitter-launches-paid-weather-news-service-as-it-moves-into-subscription-co/601086/
* Tomorrow
* Revue
* ticketed Spaces
* Holthaus
* Tomorrow website
Social Media Today
https://www.socialmediatoday.com/news/twitter-tests-new-labels-for-misinformation-with-three-tiers-of-alerts/601032/
* variable labeling system
* Jane Manchun Wong
* confirmed
Social Media Today
https://www.socialmediatoday.com/news/twitter-announces-initial-test-of-ads-in-fleets-flags-expansion-of-full-sc/601029/
* announced
* Fleets
* full-screen video ads within Moments
* other ad formats
* notes
* most recent earnings call
* has seen benefits
Social Media Today
https://www.socialmediatoday.com/news/reddit-shares-insights-into-the-evolving-fathers-day-discussion-in-the-app/601033/
* 52 million daily active users
Social Media Today
https://www.socialmediatoday.com/news/instagram-reverses-reach-penalty-for-feed-posts-re-shared-to-stories-amid-a/601031/
* Mia Khalifa
* Bella
* Hadid
* BBC
* remove the option entirely
* explained to SMT
* further expanded on this
* Instagram
* new tags for feed posts
* Stories stickers for reshares
* reach restrictions now in place
Social Media Today
https://www.socialmediatoday.com/news/the-ultimate-ecommerce-glossary-50-terms-definitions-you-need-o-know-i/601022/
* Red Website Design
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/the-ultimate-ecommerce-glossary-50-terms-definitions-you-need-to-know/601022/
* Red Website Design
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/twitter-pauses-public-requests-for-profile-verification-just-a-week-after/601017/
* announced
* since 2017
* 199 million active users
* 360k
* new criteria
* Kayvon Beykpour
Social Media Today
https://www.socialmediatoday.com/news/facebook-now-enables-you-to-embed-facebook-videos-at-a-chosen-time-in-the-p/601020/
* added a new checkbox
* available on YouTube for a long time
* Valon Kerolli
* Matt Navarra
Social Media Today
https://www.socialmediatoday.com/news/instagram-expands-its-test-of-reels-ads-to-more-regions/601021/
* past month
* moving to expand Reels ads into more nations
* late last month
* AdWeek
* noted
* specific usage momentum in India
* banned last June
* launched
* than they are in either Facebook or Instagram
* paying Reels creators
* Spotlight
Social Media Today
https://www.socialmediatoday.com/news/twitter-pauses-public-requests-for-profile-verification-one-week-after-re-/601017/
* announced
* since 2017
* 199 million active users
* 360k
* new criteria
* Kayvon Beykpour
Social Media Today
https://www.socialmediatoday.com/news/whatsapp-rolls-out-expanded-image-display-in-messaging-threads/599398/
* expand its business use case
* current test at Twitter
Social Media Today
https://www.socialmediatoday.com/news/bytedance-names-current-company-cfo-shouzi-chew-as-the-new-ceo-of-tiktok/599396/
* force TikTok to detach itself from its Chinese roots
* full ban on the app
* various court cases
* announced
* around 3 months in the role
* August last year
* since explained
* CNBC
* leading candidates to acquire TikTok
* pushed back till after the US Election
* reportedly
* legal
* regulatory challenges
* Facebook
* Instagram
* YouTube
* Snapchat
* China's cybersecurity laws
* repeatedly noting
* a Cayman Islands-based business
Social Media Today
https://www.socialmediatoday.com/news/facebook-pushes-ahead-with-plans-for-full-end-to-end-encryption-of-its-mess/599397/
* overview of a recent
* virtual workshop
* March 2019
* Mark Zuckerberg
* India
* Indonesia
* October 2019
* UK’s digital minister recently warning
* National Society for the Prevention of Cruelty to Children
* NSPCC chief executive Peter Wanless
* end-to-end encrypted by default
* integrate all of its messaging tools into a single platform
* ATT prompts
Social Media Today
https://www.socialmediatoday.com/news/snapchat-shares-update-on-internal-and-external-diversity-efforts-includin/599354/
* second
* provided details
* Diversity Report
* first report
* Snapchat
* implemented new frameworks
* here
Social Media Today
https://www.socialmediatoday.com/news/pinterest-shares-insights-into-the-latest-search-trends-as-pinners-look-bey/599349/
* Pinterest
* Pinterest's Trends tool
* 478 million monthly actives
* here
Social Media Today
https://www.socialmediatoday.com/news/twitter-rises-to-199-million-daily-actives-posts-28-increase-in-year-over/599342/
* latest performance update
* Q4 20
* Japan
* India
* clashing with Indian authorities
* Apple's IDFA update
* working to prepare for such
* SKAdNetwork
* audio Spaces
* Super Follow
* acquired newsletter platform Revue
* Reshuffle
* business profiles
* Communities
* Amplify pre-roll video ad offerings
Social Media Today
https://www.socialmediatoday.com/news/facebook-announces-first-stage-of-newsletter-push-with-5-million-in-fundi/599335/
* coming newsletter platform last month
* first elements of the new project
* Reuters
* Reuters
* up to $300k
* Revue
* integrated Twitter offering
* last month
* Australian publisher shut down
* Casey Newton
* will let creators take their email lists with them if they go
Social Media Today
https://www.socialmediatoday.com/news/instagram-adds-new-options-to-switch-off-your-audio-or-video-during-an-ig-l/599327/
* three other participants
* Messenger Rooms
* Sensor Tower
* creator funding initiatives
* new deal with the NFL
* Spaces
* Android
* Rooms
* Reddit Talk
* audio rooms
Social Media Today
https://www.socialmediatoday.com/news/facebook-will-soon-enable-businesses-to-create-facebook-ads-within-whatsapp/599268/
* all-encompassing tool for business and personal use
* no ads in WhatsApp
* canned
* provide a new option
* CNN
* WhatsApp Business catalogs
* 70 million users
* 200 million
* 459 million active users
* 320 million
* biggest user market
* continue to evolve
Social Media Today
https://www.socialmediatoday.com/news/facebook-launches-new-push-to-boost-covid-19-vaccine-messaging-within-vulne/599266/
* promote vaccine information to the most impacted communities
* Facebook
* CDC’s Social Vulnerability Index
* Broccoli City
* in-app prompts
* vaccine profile frames and stickers
* sharing vaccine misinformation and myths
* massive audience
* amplifying the spread of dangerous movements
Social Media Today
https://www.socialmediatoday.com/news/pinterest-announces-new-funding-and-assistance-initiatives-for-mental-healt/599264/
* announced
* Pinterest
* self-help, wellbeing exercises
* 478 million users
Social Media Today
https://www.socialmediatoday.com/news/linkedin-publishes-top-50-companies-to-work-for-in-2021-listing-based-on-p/599256/
* 2021 listing of the top 50 companies to work for
* increasingly utilizing its unmatched professional dataset
* LinkedIn
* regional variations
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-posts-strong-revenue-result-though-active-usage-growth-is-slowing/599251/
* reporting increases in both users and revenue
* third-largest user market
* 115 million actives in 2017
* investing in improved connectivity
* 275 million+ Indonesian citizens
* mass bans on extremist groups
* skewing people's opinions
* vowing to delete the app
* Facebook
* IDFA update
* go as expected
* 7.7 billion
* have no access to the internet
* Smart Glasses
* official statement
* creator economy
Social Media Today
https://www.socialmediatoday.com/news/youtube-reports-49-jump-in-ad-revenue-as-video-consumption-behaviors-evolv/599242/
* Q1 2021 results
* provided some new insight
* CNBC notes
* Philipp Schindler
* last month
* September last year
Social Media Today
https://www.socialmediatoday.com/news/tiktok-launches-lead-generation-ads-to-help-advertisers-collect-audience-in/599244/
* Lead Generation ad option
* TikTok
* Apple's IDFA update
* here
Social Media Today
https://www.socialmediatoday.com/news/snapchat-is-developing-new-ar-enabled-spectacles/597589/
* developing a new, fully AR-enabled version
* The Information
* The Information
* experienced various delays
* made their intentions clear on AR
* will be available to the public in 2021
* back in 2016
* 'Spectacles 3'
* various patents around such
Social Media Today
https://www.socialmediatoday.com/news/linkedin-is-also-developing-audio-rooms-tapping-into-the-audio-social-tren/597595/
* developing its own audio rooms product
* Alessandro Paluzzi
* clarified
* Twitter
* Facebook
* building new options for creators
Social Media Today
https://www.socialmediatoday.com/news/youtube-tests-removing-public-dislike-counts-on-videos/597585/
* launched a new experiment
* almost a year into the test
* begun testing a new option
* noted
* meaningless
* Dorsey
* here
Social Media Today
https://www.socialmediatoday.com/news/google-adds-new-ar-directions-in-google-maps-updated-delivery-and-pick-up/597583/
* adding some new tools
* global localization
* Project Aria AR glasses
* announced
* North
Social Media Today
https://www.socialmediatoday.com/news/linkedin-adds-new-profile-features-including-video-cover-stories-and-crea/597578/
* range of new features
* LinkedIn
* LinkedIn
* posted a new job ad
* up 50% year-over-year in 2020
Social Media Today
https://www.socialmediatoday.com/news/twitter-updates-amplify-pre-roll-video-ads-with-new-display-format-and-cur/597457/
* rising conversation around the NBA and NCAA
* 75% increase in gaming-related tweets
Snapchat and Instagram test Remix features, Facebook's moderator guidelines leak, and TikTok trials playlists feature. Plus, more of the latest social news in our Tuesday Tune-Up.
https://wearesocial.com/au/blog/2021/03/tuesday-tune-up-476
* Remix will allow Snapchatters to reply to a friend’s story with a remixed Snap
* a long-gestating 'Remix' option for Reels
* Clubhouse will be coming to their devices soon, following the company’s recent hire of an Android software developer
* Mark Zuckerberg revealed that people have raised over $5 billion for
* leaked to the Guardian
* Twitter CEO Jack Dorsey’s first tweet has been sold for $2,915,835.47.
* in our blog.
* group TikToks into themed collections
* announced it will soon add a new option
* a new option that would enable users to select from a wider range of reaction stickers
* Twitter is exploring the use of emoji-style reactions
* a new 'Communities' feature
* Twitter Spaces, their audio-only platform
* Microsoft is in talks to acquire Discord for over $10 billion.
Social Media Today
https://www.socialmediatoday.com/news/instagram-expands-igtv-ads-to-the-uk-and-australia/597527/
* initial test of IGTV ads
* announced
* Instagram
* rapidly rising
* saw Vine die out
* offer them a better deal
* eCommerce integrations
* facilitating influencer partnerships
* creator funding programs
* effectively monetizing the Chinese version of the app
Social Media Today
https://www.socialmediatoday.com/news/facebook-provides-tips-on-how-brands-can-help-address-anti-asian-sentiment/597513/
* hosted a panel session
* Asian-American Advertising Federation
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-invests-in-two-new-subsea-cables-to-boost-capacity-for-growth-in-t/597508/
* announced
* Facebook
* stalled in the North American market
* third-largest user market
* 115 million actives in 2017
* 275 million+ Indonesian citizens
* 2Africa subsea link
Social Media Today
https://www.socialmediatoday.com/news/facebook-expands-rise-ad-agency-skills-training-program-to-more-regions/597509/
* announced
* Facebook
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-outlines-five-years-of-vr-advances-from-oculus-infographic/597505/
* significant spike in VR headset sales
* social spaces in VR
* virtual office collaboration processes
* published a new overview
Social Media Today
https://www.socialmediatoday.com/news/tiktok-launches-new-playlists-feature-to-group-clips-into-themed-collecti/597460/
* new 'Playlists' feature
* Jera Foster-Fell
* Matt Navarra
* Alessandro Paluzzi
Social Media Today
https://www.socialmediatoday.com/news/reddit-announces-expansion-of-operations-in-canada-as-it-seeks-to-boost-its/597458/
* announced
* Reddit
* expanded its action to eliminate hate speech on its platform
* rule updates and changes
* 52 million daily active users
* eMarketer estimates
* announced
Social Media Today
https://www.socialmediatoday.com/spons/stories-are-the-new-storefront/597335/
* “more authentic”
* Smartly.io
Social Media Today
https://www.socialmediatoday.com/news/snapchat-launches-test-of-dark-mode-with-small-percentage-of-users/593848/
* testing a new dark mode option
* Appleosophy
* all of its apps
* Twitter
* Pinterest
* TikTok
* Reddit
* in development
* limit the use of blue light
* increased by 31%
Social Media Today
https://www.socialmediatoday.com/news/latest-download-charts-underline-concerns-for-whatsapp/594726/
* announced a new update
* delay the change
* Sensor Tower
* full-page newspaper ads
* Sensor Tower
* broader messaging integration plan
* expansion of WhatsApp Pay
* invested $5.7 billion in local internet provider Jio
Social Media Today
https://www.socialmediatoday.com/news/twitter-publishes-2021-marketing-calendar-to-highlight-key-events-for-your/594326/
* downloadable events calendar
* Twitter Marketing website
* Brazil
* Canada
* France
* Germany
* India
* Japan
* MENA
* Mexico
* SEA
* Spain
* US
* UK
* Australia
* here
Social Media Today
https://www.socialmediatoday.com/news/small-business-and-link-building-infographic/595258/
* Buzzstream
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-launches-initial-test-of-its-cameo-like-celebrity-video-app-super/595254/
* Instagram Reels
* looking into newsletters
* Revue
* challenge to Clubhouse
* NPE
* 'Super' app
* Matt Navarra
* first reported
* @GadgetsBoy
* TechCrunch
* announced plans
* The Information
Social Media Today
https://www.socialmediatoday.com/news/linkedins-developing-a-new-freelance-marketplace-platform-to-facilitate-ne/595397/
* developing a new freelance marketplace platform
* The Information
* incentivize content creators
* ProFinder
* Showcase services feature
* Skill Assessments
Social Media Today
https://www.socialmediatoday.com/news/twitter-continues-to-quickly-evolve-its-clubhouse-competitor-spaces/595169/
* gain momentum
* new display of all speakers and listeners in a room
* more prominent markers
* how it displays speakers and hosts within a Space
* two million users
* 192 million daily actives
* raced to 2 million users
* cutting off Meerkat's access to its social graph
* how it can incorporate similar audio meeting room functionality
* anti-competitive practices
* closing in on a billion users
* 1.8 billion monthly active users
* security
* moderation
* censorship
Social Media Today
https://www.socialmediatoday.com/news/tiktok-vs-instagram-reels-infographic/594655/
* 1.2 billion users in 2021
* India
* unlikely
* new discovery tools
* The Influencer Marketing Factory
* full overview
Social Media Today
https://www.socialmediatoday.com/news/facebook-tests-new-prompts-to-encourage-users-to-allow-data-tracking-as-idf/594299/
* shared an update
* IDFA changes
* most heavily impacted
* Facebook
* this screenshot
* initial strategy
* attacked Apple's IDFA approach
* responded to Zuckerberg's statements
* predicted
* flagged the removal
Social Media Today
https://www.socialmediatoday.com/news/youtube-points-to-shorts-as-key-development-opportunity-in-2021/594257/
* outlined the company’s key areas of focus
* TikTok clone functionality
* banned back in June
* including the hashtag #Shorts
Social Media Today
https://www.socialmediatoday.com/news/nbcuniversal-twitter-deepen-partnership-to-meet-growing-demand-for-premium/594062/
* according to a press release
* streaming host of the WWE Network in the U.S
* extended a tie-up around the Olympics
* according to a recent analysis by Socialbakers
Social Media Today
https://www.socialmediatoday.com/news/lessons-from-ugc-in-2020-and-how-it-can-help-you-in-2021/593678/
* “Apart, but united” campaign
* share positive content
* #stayhomestayplayful
* “With Love, Jack” campaign
* 70% of consumers trust UGC more than branded content
* State of UGC Report
* in exchange for personalized product recommendations
* one study
Social Media Today
https://www.socialmediatoday.com/news/how-the-social-platforms-are-celebrating-super-bowl-lv/594576/
* new set of c
* amera filters and stickers
* Facebook
* Super Bowl Tailgate event
* AdBlitz
* provided some insights on key Super Bowl data
* brand tie-in campaigns
* #BrandBowl event
* @TwitterMktg
Social Media Today
https://www.socialmediatoday.com/news/twitter-shares-insights-into-rising-discussion-around-the-nfl-playoffs-inf/594331/
Social Media Today
https://www.socialmediatoday.com/news/instagram-moves-to-stop-people-sharing-feed-posts-within-stories/594255/
* sending out this notification
* Matt Navarra
* share tweets in your IG Stories
* in regards to Reels
* noted
Mayor Anne Hidalgo gives green light to £225m-scheme to transform French capital’s most famous avenue
https://www.theguardian.com/world/2021/jan/10/paris-approves-plan-to-turn-champs-elysees-into-extraordinary-garden-anne-hidalgo
* Paris
* unveiled in 2019 by local community leaders and businesses
* gilets jaunes
* said in 2019
Social Media Today
https://www.socialmediatoday.com/news/10-video-marketing-trends-to-guide-your-online-strategy-in-2021-infographi/593114/
* Oberlo
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/after-permanently-suspending-trumps-account-twitter-needs-to-establish-cl/593104/
* Facebook, Twitter, Instagram and more
* permanently suspending
* The App Store
* the Google Play store
* Facebook
* Twitter
* 23 times per day
* more than
* $89 million
* joined Parler on Thursday
* playing a key role in helping him win office
* refute what he sees as false claims
* removal of their powers to label or hide his messages
* shift to the official @POTUS account instead
* he's looking to develop his own TV network
* he won't be attending Biden's inauguration
* Twitter
* new investigation by the FTC
* provoked racial tensions
* threatened nuclear war against North Korea
* announcing their resignations
Social Media Today
https://www.socialmediatoday.com/news/boosting-your-brand-through-social-media-engagement-infographic/593100/
* Crestline
Social Media Today
https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-gaming-trends-and-marketing-opportunities/593096/
* Games Marketing Insights update for 2021
* Jordan
* Levi's
* a new collaboration with The North Face
* here
Social Media Today
https://www.socialmediatoday.com/news/will-the-capitol-riots-prompt-a-re-think-as-to-how-social-platforms-address/593092/
* riots at the Capitol building on Wednesday
* mobilize
* fight for him
* QAnon
* did seek to interfere
* clearly and directly linked to social media activity
* ProPublica
* Fox Business
* 'pizzagate'
* refused to take action
* internal investigation
* cracking down on QAnon groups
* full ban on QAnon-related content
* Instagram chief Adam Mosseri
* Oversight Board
* only just begun
* Mosseri
* 2.7 billion users
* Asian and African regions
Social Media Today
https://www.socialmediatoday.com/news/facebook-tests-new-post-composer-to-more-easily-add-recent-photos/593009/
* testing a new, visual-focused post composer update
* Matt Navarra
* photo posts see much more engagement than static text updates
* even more engagement
* seeing increased popularity over time
* 2.7 billion users
Social Media Today
https://www.socialmediatoday.com/news/instagram-provides-new-tips-on-how-to-create-engaging-reels-content/592876/
* general, but potentially helpful tips
Social Media Today
https://www.socialmediatoday.com/news/snapchat-looks-to-broaden-its-ecommerce-push-with-expanded-bitmoji-fashion/592735/
* new clothing options
* patent filed by Snap
* Jordan
* Ralph Lauren
* new partnership with Levi's
* shoppable' Snap Original shows
* scannable barcodes and logos
* AR 'try on' options
* eCommerce integrations
* 70% of the app's users
Social Media Today
https://www.socialmediatoday.com/news/backlinks-remain-a-critical-consideration-for-seo-infographic/592734/
* thousands of changes every year
* Google's core fundamentals
* DIR Journal
* Digital Information World blog
Social Media Today
https://www.socialmediatoday.com/news/facebook-and-whatsapp-video-calls-reach-record-highs-on-new-years-eve-2020/592733/
* reached record highs for both audio and video calls
* shift to WFH models
* increase productivity
* Facebook's full NYE stats
Social Media Today
https://www.socialmediatoday.com/news/instagram-adds-shopping-tags-to-reels-the-next-step-in-its-ecommerce-push/591993/
* shopping tags to Reels
* eCommerce powerhouse
* with Vine
* majority its revenue
* product links in clips
* Shopify
* Walmart will become its new part-owner in the US
* back in October
* major rival
* antitrust lawsuit
* a billion users
Social Media Today
https://www.socialmediatoday.com/news/pinterest-adds-new-board-features-to-improve-user-navigation/591995/
* new set of board-specific tools
* 75 million users in 2020
Social Media Today
https://www.socialmediatoday.com/news/instagram-launches-new-shoppable-christmas-catalog-to-highlight-its-evolv/591938/
* first-ever shoppable catalog
* Shops
* here
Social Media Today
https://www.socialmediatoday.com/news/facebooks-testing-an-instagram-content-calendar-in-its-creator-studio-tool/591936/
* Creator Studio dashboard
* Ahmed Ghanem
* Matt Navarra
* here
Social Media Today
https://www.socialmediatoday.com/news/ftc-launches-lawsuit-against-facebook-over-antitrust-activity/591929/
* launched new legal action against Faceboo
* FTC
* House Judiciary Committee
* 'neutralize' a competitor
* via tweet
* back in 2013
* sow questions
* merger of its messaging functions
Social Media Today
https://www.socialmediatoday.com/news/youtube-will-now-remove-videos-alleging-voter-fraud-in-the-2020-us-election/591924/
* key source of news and information
* criticized
* announced
* YouTube
* repeatedly called for changes to Section 230 laws
* facilitating his win in the 2016 election
Social Media Today
https://www.socialmediatoday.com/news/whatsapp-adds-new-chat-backgrounds-including-dark-mode-specific-designs/591913/
* new chat backgrounds
* here
Social Media Today
https://www.socialmediatoday.com/news/google-shares-insights-into-the-top-search-queries-of-2020/591916/
* the most searched terms
* Year in Review mini-site
* grew nearly 4x
* Google Trends
* Year in Search key events overview
* here
Social Media Today
https://www.socialmediatoday.com/news/tiktok-shares-its-top-brand-campaigns-of-2020-infographic/591912/
* shared a listing
* examples for each
* TikTok
* reach a billion users in 2021
* here
Social Media Today
https://www.socialmediatoday.com/news/tiktok-was-the-most-downloaded-app-in-2020-according-to-new-data-from-app/591910/
* App Annie download charts for 2020
* 2020 mobile app report
* pushing as an alternative
* make a bigger push in the US market
* integrate more eCommerce tools
* growing
* here
Trump's TikTok ban blocked again, Reddit reveals daily user count, Twitter calls time on threaded replies and more of the latest in our Tuesday Tune-Up.
https://wearesocial.com/au/blog/2020/12/tuesday-tune-up-463
* second
* 52 million daily users, and that its daily usage grew 44 per cent
* three updates to its Premieres option for artists, creators and publishers
* new feature which will enable users to set custom wallpapers for different chats
* launching a new feature that will warn people
* ending its experiments with threaded replies
* https://t.co/pA4Yd0QfyW
* December 3, 2020
* rolling out the ability to record videos up to three minutes in length
* won’t enforce its own deadline for ByteDance to sell the platform business in the US
What brands need to do in order to have a successful presence in social media.
https://wearesocial.com/au/blog/2020/12/whats-the-point-discovering-the-active-role-of-brands-on-social
* Andre van Loon
Social Media Today
https://www.socialmediatoday.com/news/linkedin-provides-more-market-data-with-new-sales-insights/591482/
* Sales Insights
* LinkedIn
* 722 million members
* LinkedIn Career Explorer
* here
Social Media Today
https://www.socialmediatoday.com/news/tiktok-shares-insights-into-its-top-creators-clips-trends-and-more/591479/
* banned TikTok, along with 59 other Chinese-originated apps
* back in August
* still ongoing
* a billion users in 2021
* best performing content of 2020
* Campaign
* most creative brand campaigns of 2020
* launch of Instagram Reels
Social Media Today
https://www.socialmediatoday.com/news/reddit-reports-that-it-now-sees-52-million-daily-active-users/589922/
* 52 million daily active users in October 2020
* reported
* 1.8 billion daily actives
* The Wall Street Journal
* clean-up its platform
Social Media Today
https://www.socialmediatoday.com/news/facebook-provides-new-ad-copy-tips-to-help-maximize-performance/588585/
* shared some new ad copy tips
* five top ad copy tips
* previously advised
* 70% more likely to convert
* here
Social Media Today
https://www.socialmediatoday.com/news/instagram-in-an-instant-infographic/588667/
* S9
Social Media Today
https://www.socialmediatoday.com/news/zoom-announces-settlement-with-the-ftc-over-false-encryption-claims/588661/
* announced
* FTC
* Time Magazine
* censoring discussions
* vulnerabilities in its code
* the FBI
* Security Council
* end-to-end encryption model
* only paid users
* shortly after
* 200 million people
* CNBC
Social Media Today
https://www.socialmediatoday.com/news/youtube-announces-new-listening-options-in-youtube-music/588662/
* announced an update
* YouTube
* App Annie
* more than 77 million active users by the end of 2019
* 286 million total users
Social Media Today
https://www.socialmediatoday.com/news/twitters-working-on-new-warnings-for-likes-of-tweets-which-include-dispute/588666/
* add warning labels
* testing some new warnings
* this example
* Jane Manchun Wong
* added a new pop-up alert
* removed the straight retweet option
* looking to add more friction
Social Media Today
https://www.socialmediatoday.com/news/linkedin-releases-new-guides-to-help-marketers-maximize-their-on-platform-e/588660/
* three new guides
* LinkedIn
* record levels of engagement
* here
Social Media Today
https://www.socialmediatoday.com/news/pinterest-shares-its-latest-transparency-report-highlighting-content-remov/588658/
* 442 million monthly active users
* Transparency Report
* report
* 140,000 government requests for data
* investigation by OneZero
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-announces-start-ups-set-to-take-part-in-its-new-accelerator-progra/588659/
* announced
* Facebook
* internet.org initiative
* Terragraph
* solar-powered internet drones
* Aquila drone project
* here
Discover how to target an influencer’s following with a shared custom audience for Instagram ads.
https://www.socialmediaexaminer.com/how-to-amplify-instagram-influencer-campaigns-with-ads/
* paid partnership
* part of your negotiation
* Facebook Ads Manager
* placements for your ads
* Lead generation
* carousel format
Social Media Today
https://www.socialmediatoday.com/news/infographic-design-secrets-21-tips-to-create-viral-infographics-infograph/588590/
* Jeff Bullas
* full infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/26-blogging-stats-to-help-improve-the-conversion-rate-of-your-blog-infogra/588589/
* Spiralytics
* infographic
* Red Website Design blog
Learn a content strategy to create conversion-focused content for Instagram and find tips for posting frequency and audience engagement.
https://www.socialmediaexaminer.com/instagram-content-strategy-creating-content-that-draws-customers-to-you-alex-tooby/
* Social Media Marketing podcast
* Alex
* Instagram caption
* link in your bio
* Instagram photo
* stock photo image
* plan your account feed
* schedule your Instagram posts
* hashtags
Discover six tips for marketing your products on Instagram during the holidays and generating more seasonal sales.
https://www.socialmediaexaminer.com/holiday-marketing-on-instagram-6-tips-for-marketers/
* 50% of U.S. consumers
* product tags
* this article
* Video
* Wyzol survey
* generate leads from Instagram
* schedule your posts through Creator Studio
* 70% of people
* niche influencers
* Stories features
* Instagram ads
* unique brand style
* get more UGC on Instagram
* hashtags
* Read this article
* Instagram contest or giveaway
“@florentlm @XavierAmouroux @jsstansel Definitely worth the frame. 😎”
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Gaming was often considered to be a solitary pastime by outsiders. It has traditionally suffered from the stereotype that it’s populated by middle-aged men,...
https://wearesocial.com/au/blog/2020/11/why-marketers-need-to-understand-culture-in-gaming-communities
* 2020 Global Digital Report
* 37% are female
* Fortnite’s Party Royale
* Campaign Magazine
* Mobbie Nazir
Social Media Today
https://www.socialmediatoday.com/news/twitter-announces-new-election-integrity-measures-as-we-head-into-the-final/586789/
* announced
* spotted in testing
* Jane Manchun Wong
* open
* articles 40% more often
* Twitter
* announced
* top of feed announcements
* refusing to assure a peaceful transfer of power
* forced to lay on the floor in an overcrowded hospital
* shared COVID-19 conspiracy theories
* Instagram
* Twitter bot armies
* 20,000 fake accounts
* questioned the validity of such studies
Social Media Today
https://www.socialmediatoday.com/news/youtube-tests-product-tags-in-selected-creator-videos-as-part-of-larger-shi/586790/
* working on a new process
* Bloomberg
* merchandise ‘shelf’ for product tie-ins
* merch alerts
* AR try-on videos
* tappable
* product links on its video clips
* significant monetization success
* over $122 million
* Walmart seeking to buy into the platform
* shopping options in Reels
* Bloomberg notes
Convince & Convert shares the 20 best content marketing examples of 2020. Includes B2B, B2C, webinars, ebooks and more.
https://www.convinceandconvert.com/content-marketing/best-content-marketing-examples/
* The best sipping tequilas of 2020
* best paint colors of 2020
* the best work from home tech gear of 2020
* webinar
* Back to Basics: Reopening Business in a COVID-19 World
* Turn Your Customers Into Marketers with Word of Mouth
* Own Your Market: How to Outshine Your Competitors with Speed
* virtual event
* SharpSpring Agency Acceleration Series
* Oracle’s On The Fly
* Lunchables’ YouTube Channel
* See You Soon from Visit California
* The 2020 State of Email, Fall Edition
* GPU Price-Performance Benchmarking report
* Higher Education
* Covid Watch Arizona COVID-19 exposure notification app
* content strategy
* 5 Unbreakable Commandments for Email Marketing and Data Enrichment
* What Top Teams Do Differently to Optimize Digital Customer Experiences
* Protect Purdue on Instagram
* F*ck It Won’t Cut It
* 4 Steps to Resurrect Your Failing Webinar Strategy
* Marketing & Margaritas
* The Getty Museum Challenge
* How to Unsuck Your B2B Webinars and Virtual Events
A good CTA can do wonders for your social media posts—it can drive more visitors to your website, generate sales, and increase leads and conversion rates.
https://blog.hootsuite.com/how-to-write-effective-ctas/
* our social media strategy guide
* 401+ power words to consider
* ZipRecruiter
* MeUndies
* 64 other power words
* A/B testing
* @Lizzo
* https://t.co/O0ol9Q9qBH
* pic.twitter.com/0ToM4bxk4o
* September 24, 2020
* Care/Of
* Buildium
* This ad
* TD Insurance’s ad
* Hulu
* https://t.co/IRbSJ4ffnz
* September 22, 2020
* Get Started
Find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn’t working with your marketing.
https://www.socialmediaexaminer.com/google-analytics-goals-how-to-analyze-customer-journey-goals/
* source/medium report
* This video
* this article
Learn how to develop a recognizable Instagram style without needing a design background. Also find tips to improve your Instagram images.
https://www.socialmediaexaminer.com/instagram-visual-design-how-to-improve-your-branding-on-instagram-kat-coroy/
* Social Media Marketing Podcast
* Kat
* Instagram profile
* IGTV videos
* Instagram Type tool
Facebook announces Messenger and Instagram Direct integration, Pinterest announces new features and Twitter expands Voice Tweets.
https://kamber.com.au/thinking/2020/10/in-this-weeks-platform-five-twitter-reaffirms-its-commitment-to-voice-tweets-and-platform-accessibility
* here
* here
* here
* here
* Microsoft to launch a new learning initiative
* here
Social Media Today
https://www.socialmediatoday.com/news/instagram-provides-an-update-on-its-efforts-to-address-systemic-bias-within/584946/
* #BlackLivesMatter movement
* provided an update
* recent crackdown on QAnon groups and Pages
* July last year
* censoring discussion around the protests
* published a full overview
Social Media Today
https://www.socialmediatoday.com/news/instagram-tests-variations-of-new-reels-and-shop-tabs-on-the-bottom-navigat/584941/
* dedicated Reels tab
* add the same
* Adam Mosseri
* taking off
* in the next couple of weeks
* imposed new rules
* back in July
Discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business.
https://www.socialmediaexaminer.com/how-to-drive-local-foot-traffic-with-twitter-ads/
* ads.twitter.com
* define the audience you’re targeting
* contests and giveaways
* promote your business on Twitter
Find key insights from a case study to help you understand the pros and cons of sponsored Instagram giveaways.
https://www.socialmediaexaminer.com/do-sponsored-instagram-contests-really-work-case-study/
* host it on your own account
* local business
* Instagram ads
* top-performing Instagram content
* interactive features in Instagram Stories
* social proof
Discover how to create Facebook and Instagram ads that move people to action and generate sales.
https://www.socialmediaexaminer.com/how-to-write-facebook-ads-that-reduce-barrier-to-purchase/
* Flash sales
* return on ad spend
* Target cold audiences
* page engagement custom audiences
* lookalike audiences
* reach objective
* website custom audiences
* ad format
* social proof
* video testimonials
A detailed map shows the extent of the coronavirus outbreak, with charts and tables of the number of cases and deaths.
https://www.nytimes.com/interactive/2020/world/europe/france-coronavirus-cases.html
* French government
* height of the crisis
* resurgence of the epidemic in August
* cafés and restaurants
* tallies in the United States
* in more than a dozen other countries
* Germany
* on France’s economy
* job market
* sacred wine industry
* vaunted health system
* on poor urban suburbs
* cherished summer ritual for French-Algerian families
* cycling is becoming the new normal
* bringing their pre-dinner drinks
Facebook threatens to block Australians from sharing news content, TikTok reveals global news numbers, plus more of the latest social news in our Wednesday Wrap-Up.
https://wearesocial.com/au/blog/2020/09/wednesday-wrap-up-450
* threatened to block Australians
* a blog post on Tuesday
* Facebook News, its dedicated tab for curated news content, to the UK, Germany, France, India and Brazil
* new features aimed at making Messenger Rooms easier to both create, discover and further personalise
* number of new ecommerce features for both the main Facebook app and Instagram
* Facebook has made public how its content recommendation guidelines work
* sell merchandise they design and create directly to fans on the platform
* pic.twitter.com/NSiUf430bW
* August 31, 2020
* revealed global growth milestones for the first time
* officially rolling out its new quote tweets counter
* pic.twitter.com/kMqea6AC80
* August 31, 2020
* upcoming changes to help ensure the safety of its members on the platform
* hijack streamers' feeds to promote its $5 value meal
* check out our latest blog
* testing the addition of more information to Product Pins
* creators to build Guides for tips and recommendations
* Spotify is working on Virtual Events
* Image via WIRED
Social Media Today
https://www.socialmediatoday.com/news/tiktok-announces-first-recipients-of-funding-via-its-new-creator-fund/583248/
* last month
* $1 billion
* poach top TikTok stars
* announced
* TikTok
* offering lucrative deals
* potential takeover of TikTok
* $30 billion valuation
* 200 million active users
* pay them more in order to keep them around
* Mic
* introduce ad breaks
* other options
* Reels
* Creator Marketplace
* evolving eCommerce tools
Social Media Today
https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/
* published a new guide
* LinkedIn
* 32-page guide
* here
Social Media Today
https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/
* one company
* reported
* being valued at around $30 billion
* $29 billion
* wrest the US operations of TikTok from the company
* WSJ
* first announced the pending ban
* buy all of TikTok
* leaked report
* previously
* 6,000 employees in China
* for the time being
* separate TikTok from ByteDance
* White House Executive Order
* considering legal action
Social Media Today
https://www.socialmediatoday.com/news/the-power-of-video-44-stats-for-marketers-business-owners-in-2020-infog/583181/
* Renderforest
* infographic
* Red Website Design blog
Learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative for prospects who abandon their carts.
https://www.socialmediaexaminer.com/how-to-create-4-facebook-custom-audiences-that-convert/
* targeting cold audiences
* lookalike audience
* Ads Manager
* uploaded a CSV file with the email addresses of past customers
* website custom audiences
* custom events you’ve set up on your website
* retarget people who engaged with your Facebook page or Instagram business profile
Social Media Today
https://www.socialmediatoday.com/news/the-ultimate-guide-to-social-media-image-sizes-in-2020-infographic/583188/
* AgencyAnalytics
* infographic
Social Media Today
https://www.socialmediatoday.com/news/how-to-improve-your-seo-strategy-using-anchor-text-optimization-infographi/583180/
* PageTraffic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/facebook-releases-limited-version-of-new-gaming-app-on-ios-due-to-app-store/583178/
* Facebook Gaming app on Android
* Google Play Store
* the App Store
* The Verge
* integration of Microsoft's Mixer platform
* StreamElements
* 380 million people
* Android
* iOS
Social Media Today
https://www.socialmediatoday.com/news/facebook-adds-new-sponsored-post-options-for-groups/583176/
* emphasize group engagement
* Groups feed
* built into the groups experience direct
* Branded Content tools
* Facebook
* paid subscription options for some groups
* regularly engage within groups
* 'very
* meaningful' groups
* Facebook's Monetization Eligibility Standards
Social Media Today
https://www.socialmediatoday.com/news/tiktok-stands-firm-as-white-house-makes-september-deal-deadline-official/583170/
* issued an Executive Order
* banned from US military-issued devices
* passed a bill
* The Guardian
* said
* nothing has been proven
* Ben Thompson
* statement on its blog
* go to the US Treasury for facilitating the deal
* outlined recently by new CEO Kevin Mayer
* recent statement from Mayer
* is not a given
* between $10b and $30b
* 200 million US users
* half of that
* lost 200m users in India
* in more markets
* valued at around $29.8b
* 6,000 employees in China
Learn how Facebook Custom Events parameters can reveal new ways to analyze and leverage your eCommerce site’s user data for a better return on ads.
https://www.socialmediaexaminer.com/advanced-facebook-audience-targeting-for-ecommerce-businesses-miracle-wanzo/
* Social Media Marketing Podcast
* Discovery Marketing
* lookalikes
* Facebook pixel
* tracking for signals
* custom events
* build custom audiences of people who performed the action
Social Media Today
https://www.socialmediatoday.com/news/who-are-you-irl-social-media-vs-reality-infographic/582921/
* King University Online
* full infographic
Strong earnings and rocketing stock market performance has created risk for shareholders
https://www.ft.com/content/89e07076-dfb7-49bc-a970-0d15e2dd2c2a
* earnings on Thursday
* done little harm
* top five stocks losing value
The US giant will finalise discussions with TikTok's parent company by the middle of September.
https://www.pedestrian.tv/tech-gaming/microsoft-buy-tiktok-australia-zew-zealand-ban/
* American officials claiming the app poses a threat to national security.
* it will send representatives to the public committee hearing
Discover tools you can use to design visually compelling content for your marketing. Also find tips on how to get more visibility for your visuals.
https://www.socialmediaexaminer.com/visual-design-for-non-designers-donna-moritz/
* Social Media Marketing Podcast
* Socially Sorted
* carousel posts
* user-generated content
* share that to your own Instagram story
* location stickers
Instagram makes Pinned Comments available to everyone, TikTok rolls out its self-serve ad platform globally and Twitter is working on a new subscription service.
https://kamber.com.au/thinking/2020/07/this-weeks-most-important-social-media-updates-edition-239
* here
* here
* here
* new business platform ‘TikTok for Business’.
* here
* here
The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
https://blog.hootsuite.com/target-market/
* social media strategy.
* unless you’re Google
* better social media ROI
* when you should schedule your social ads
* Social media analytics
* Facebook Audience Insights
* UTM codes
* Google Analytics
* Social listening
* hashtags
* Keyhole.co
* Google Analytics
* parameters
* how to do competitor research on social media.
* free template
* Retail Marketing Management)
* #WorldEnviornmentDay
* June 5, 2020
* defined its target audience
* defined
* Couple Thinkers
* expanded
* Lookalike audience targeting
* target social ads
* NHL
* A/B testing
* Sign Up
Discover which Instagram Stories ad performance metrics to track and where to find the data so you can find out what's working and what isn't.
https://www.socialmediaexaminer.com/how-to-analyze-instagram-stories-ads/
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* Find out how to create Instagram ads that convert
* Discover how to create an Instagram Stories ad poll for the best engagement
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* Susan Wenograd
* Other posts by Susan Wenograd »
* Facebook
Marketing Guide
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Marketing Guide
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Marketing Guide
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Marketing Guide
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Marketing Guide
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Social Media Today
https://www.socialmediatoday.com/news/managing-cybersecurity-and-other-concerns-amid-the-work-from-home-shift-in/581014/
* Twingate
* infographic below
Social Media Today
https://www.socialmediatoday.com/news/how-to-boost-your-ecommerce-sales-with-an-effective-lead-nurturing-campaign/581015/
* Grazitti Interactive
* infographic
* Red Website Design blog
Find out how Alex Beadon used Instagram Stories to launch Project Storyline, and discover steps and tips for your own launch or promotional sequence.
https://www.socialmediaexaminer.com/using-instagram-stories-during-a-launch-promotional-strategy-alex-beadon/
* Social Media Marketing Podcast
* Alex
Our Chief Strategy Officer, Mobbie Nazir shares her advice to brands starting think about the transition out of the Covid-19 crisis.
https://wearesocial.com/au/blog/2020/06/the-evolution-of-social-media-through-covid-19
* 'Do The Right Thing' report.
* WARC
* WARC
* Mobbie Nazir.
Social Media Today
https://www.socialmediatoday.com/news/short-form-video-app-zynn-has-been-removed-from-the-google-play-store/579522/
* sudden rise of TikTok clone Zynn
* Wired
* remains available in the App Store
* Wired reports
* Wired provides a range of examples
Social Media Today
https://www.socialmediatoday.com/news/how-to-create-engaging-facebook-videos-infographic/579520/
* best performing content type on Facebook
* Socialinsider
* study
* Easelly
Discover three tips to improve the chances that people on Instagram will convert into customers on your website.
https://www.socialmediaexaminer.com/how-to-convert-more-instagram-traffic-3-tips/
* second
* See this article
* far from perfect
* Finteza
* brand style guide
* Visme: My Brand
* Venngage: My Brand Kit
* more options to consider
* great Instagram content
* Videoleap
* InVideo
* Google Analytics to monitor your social media traffic and engagement
* track engagements and conversions through Google Analytics
* Oribi
What is keyword gap analysis and why is it important? Find out, plus see the three key steps for performing keyword gap analysis.
https://www.convinceandconvert.com/?p=155879
* keyword research
* Text Optimizer
* Finteza
* diagnose and fix lead generation problems
* use analytics to improve conversions
* here are more options
Accents - we've all got one! In this episode I challenge mindsets around accents, explain how you can reduce yours if you want to and share stories about my own accent struggles.
https://www.sallyprosser.com.au/thatvoicepodcast/40
Social Media Today
https://www.socialmediatoday.com/news/twitter-removes-george-floyd-tribute-video-posted-by-the-trump-administrati/579321/
* removed a George Floyd tribute video
* still active
* subject to a copyright claim
* reiterated
* long been criticized
* series of removals and warning prompts
* removing Trump's account from its Discover recommendations
* limited grounds for change
* Apptopia
* record number of new installs this week
Social Media Today
https://www.socialmediatoday.com/news/facebooks-photo-and-video-transfer-tool-is-now-available-in-all-regions/579246/
* now available in all regions
* back in December
* published a white paper
* Download Your Information option
* back in March
* 3 billion active users
Social Media Today
https://www.socialmediatoday.com/news/getting-to-know-tiktok-users-infographic/579251/
* how it operates
* rising competition
* new set of audience insights
Social Media Today
https://www.socialmediatoday.com/news/facebook-begins-rolling-out-new-labels-to-signify-state-controlled-media-ou/579244/
* commentary from political leaders
* new explanatory notes
* Facebook
* back in October
* improved Page information listings
* Ad Library
* location markers
* appeal
* political influence tool
Discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.
https://www.socialmediaexaminer.com/how-to-use-instagram-branded-content-ads-with-influencers/
* Instagram branded content posts
* Facebook for Business survey
* turn them into ads
* shopping tags
* branded content tools
* comply with some Instagram policies
* clearly communicate with your influencer partner
* find Instagram influencers who have similar audiences to yours
* https://www.facebook.com/collabsmanager/signup/brand
* define the campaign goal you want to achieve
* ad placements
Our team examines the impact and implications of COVI-19 on technology & telecommunications brands.
https://wearesocial.com/au/blog/2020/05/technology-telecommunications-keep-us-sane-safe-human
* Werner Iucksch
* Meili Yeo
* internet traffic of 25% to 30%
* Zoom surpassed 26.9M in March 2020
* 10 million+ downloads
* Microsoft increased its Teams capacity by 60 times in seven weeks.
* Comcast is lifting data caps, while AT&T is waiving fees for late payments
* a day-long service outage occurred in its second largest internet provider: Starhub
* Virgin Media’s new film focuses on the ingenious ways people are staying connected
* Apple also released a film on how “Creativity Goes On”
* memes
* ‘The Class of COVID-19’
* kids of Wuhan managed to outwit their homework app by giving it bad ratings
* highlights inequalities and disparities
* Access to digital tools and the internet, including differences in (home) study environments
* offering Virtual School Day and launching free live classes to provide more access to homeschooling
* #CoronavirusSyllabus
* #TeachFromHome resource hub
* increase of over 700% in demand for cloud computing
* increased usage of Teams
* has just released Room
* #StayApartStayTogether campaign
* Facebook created a $100M grant programme
* Vodafone using its DreamLab app
* donating $1 for every tweet that #GiveThanksNotPranks
* Italy, some mobile operators are offering unlimited mobile data
* Australia, operators have announced bonus data inclusions
* @TMobile
* #GiveThanksNotPranks
* @BGCA_Clubs
* #GiveThanksNotPranks
* pic.twitter.com/u5BXyJHXmk
* April 1, 2020
* 74% of people have concerns over fake news
* responsibility on social networks to clamp down on fake news
* WhatsApp chatbot
* data dashboard
* COVID-19 streaming concert
* Siri to help worried users with COVID-19 information
* remote consultation of potential COVID-19 patients
* digital call centres
* MyDoc launched a Cure Your Fear campaign
* a race to implement virtual health-care technologies
* implementing contact tracing
* Bluetooth that power contact tracing
* electric wristbands
* telecom providers enabling cellular signals
* digital payment data
* CoronaMap
* Google and Apple are working to enable bluetooth contact tracing on their mobile device systems
* Facebook and Google could be working with health authorities in making location data
* In China, movements around the cities are ruled by a smartphone 'Health Code' system.
* availability and specificity of these data is raising concerns
* how data will be kept and can be used in the future
Explore the new Pinterest shopping capabilities, Verified Merchant Program, and new marketing tools. Special guest: Jennifer Priest.
https://www.socialmediaexaminer.com/new-pinterest-tools-for-marketers/
* iTunes/Apple Podcast
* Android
* Google Play
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* Jennifer Priest
* Smart Creative Social
* SmartFunDIY.com
* Pinterest Rolls Out New Planning and Organizing Tools for Boards
* Pinterest Introduces New Ways to Shop From Pins, Boards, and Search
* Pinterest and Shopify Partner in Developing a New Pinterest Shopping App
* Pinterest Launches Verified Merchant Program
* Verified Merchant Program
* Pinterest Highlights New Resources to Help Brands Maximize Their Pinterest Strategy
* range of services
* Pinterest Reports Optimistic 1Q 2020 Earnings Despite Pandemic-Related Ad Declines
* https://t.co/L6kiS9RoD0
* May 5, 2020
* subscribe
* calendar
Happiness is letting go of what you assume life is supposed to be like right now and sincerely appreciating it for everything it is. It's acceptance and presence and gratitude, and it can be practiced.
https://www.marcandangel.com/2020/05/08/how-to-practice-letting-go-when-you-catch-yourself-holding-on/
* Getting Back to Happy
* renewing the faith you once had in yourself.
* sign-up for our free newsletter
Social Media Today
https://www.socialmediatoday.com/news/youtube-announces-virtual-graduation-event-with-a-comencement-address-from/577444/
* virtual graduation event
* countered
* event
For the 2020 Sprout Social Index, we surveyed social marketers and consumers to understand how marketers are setting goals and what's expected from brands.
https://sproutsocial.com/insights/data/index/
Social Media Today
https://www.socialmediatoday.com/news/facebook-provides-tips-and-a-template-for-an-effective-content-calendar/577535/
* published a new set of tips
* content calendar template
* Sprout Social's recent overview
* this template
* here
Social Media Today
https://www.socialmediatoday.com/news/facebook-announces-its-new-oversight-board-to-guide-content-rules-on-the-pl/577512/
* announced
* Oversight Board
* last January
* Facebook
* 3 billion monthly active users
* key provider of news and information
* noted
* over the past year
* Trump campaign
* Oversight Board website
Discover how to create and scale high-intent lookalike audiences to reach more people who are similar to your top customers with Facebook ads.
https://www.socialmediaexaminer.com/how-to-scale-valuable-facebook-lookalike-audiences/
* Facebook lookalike audiences
* value-based custom audience
* valuable custom audiences
* overlap
* Add a column for your most important metric
* uploading your email list to Facebook
* Campaign Budget Optimization (CBO)
While you were busy feeding your sourdough starter, we collaborated with Samsung and Millie Bobby Brown to launch the #HandsFreeChallenge.
https://wearesocial.com/au/blog/2020/05/samsung-millie-bobby-brown-tiktok-handsfreechallenge
* Do you know where your phone is?
* given the nature of These Unprecedented Times
* busy on TikTok
* lip-sync challenges
Facebook beats Wall Street expectations in Q1 earnings, TikTok surpasses 2 billion downloads, and more in the latest edition of our Tuesday Tune-Up.
https://wearesocial.com/au/blog/2020/05/tuesday-tune-up-433
* adding the option for Pages to charge for access to events with Facebook Live streams
* Instagram has released a new Live Donations feature
* now view Instagram Live streams on desktop PCs
* WhatsApp video calls would be expanded from four people to eight
* TikTok has surpassed 2 billion downloads on Google Play Store and Apple’s App Store
* adding a new way
* automated interview feedback tool
* Millie Bobby Brown to launch a super fun TikTok challenge
* You can read more here.
* Sylvia Leo
Discover how to offer gift cards via Instagram Stories stickers and your Instagram business profile.
https://www.socialmediaexaminer.com/how-to-set-up-instagram-gift-cards-stickers/
* two new story stickers
* Instagram story stickers
* designing your Instagram story post
* Little Sister
* view the insights for that post
* action buttons
In the latest in our 'In Lockdown' series, Strategist Matt Friedman examines changes in online dating during the pandemic.
https://wearesocial.com/au/blog/2020/04/six-feet-from-love-dating-during-a-pandemic
* Matt Friedman
* DW
* lighthearted jokes about hygiene
* vetting for your Tinder date
* example
* example
* link
Learning how to regram on Instagram is key to engaging users through content curation and user-generated content. But make sure you know how to do it right.
https://blog.hootsuite.com/how-to-regram/
* content curation
* Instagram marketing strategy
* PR nightmare
* Hootsuite Academy’s free platform training program
* Repost for Instagram
* StorySaver
* Get Started
Discover five creative ways to use the Facebook Messenger platform to improve your customer interactions.
https://www.socialmediaexaminer.com/5-creative-ways-to-use-facebook-messenger-for-business/
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Discover how to run a pop-up Facebook group to promote limited-time offers or events.
https://www.socialmediaexaminer.com/how-to-use-pop-up-facebook-group-for-business/
* grow a community of engaged people
* Facebook cover photo
* ask prospective members questions
* build your email list
* Facebook Live video
Social Media Today
https://www.socialmediatoday.com/news/14-visual-content-stats-to-guide-your-marketing-strategy-in-2020-infograph/575495/
* Venngage
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/10-sentiment-analysis-tools-to-measure-brand-health/575334/
* Awario
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* Hootsuite
* NCSU Tweet Sentiment Visualization App
* Mention
* Social Searcher
* RapidMiner
* Lexalytics
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Social Media Today
https://www.socialmediatoday.com/news/facebook-provides-security-tips-for-those-working-from-home-infographic/575492/
* published a new set of tips
Social Media Today
https://www.socialmediatoday.com/news/what-gen-z-is-watching-online-and-what-that-means-for-marketers-in-2020/572021/
* in 1997
* never connected to the cord to begin with
* top preferred platform for consuming video content
* 85% of teens
* doubled in the last four years
* 3x as likely to want to be a YouTube star, as opposed to an astronaut
* continues to show signs of growth and popularity
* highest-paid vlogger in 2019
* more trustworthy and authentic
* according to research
* prefer YouTube videos over textbooks
* reported
* Snap Original
* shows
* significant rise in 2019
* brands taking notice
* TikTok’s content
* a catalog of its own vetted influencers
* the key to Gen Z is video content
* going to fail with this generation
Explore the new Facebook ad testing tool and updates to video and livestreaming features. Special guests: Allie Bloyd, Ian Anderson Gray.
https://www.socialmediaexaminer.com/facebook-launches-ad-testing-tools-new-features-video/
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* Seriously Social
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* Facebook Launches New Approach to Ad Testing Called “Experiments”
* Ads Help Center
* Lisa D. Jenkins
* new video features
* launch of Live Producer
* new options
* subscribe
* calendar
Case study interview about audio articles and how Convince & Convert increased time on site by adding audio listening capabilities into existing content.
https://www.convinceandconvert.com/content-marketing/how-we-increased-time-on-site-with-audio-articles/
* content marketing consulting team’s
* voice-activated content
* VOICE Summit
* impressive case study session
* Alex Eremia
* Bingewith
Here's how to explore your custoner's buying journey and find ways to engage them at each touchpoint. Includes four tool recommendations.
https://www.convinceandconvert.com/digital-marketing/buying-journeys/
* this B2C case study
* The average purchasing journey
* The average #B2B buyer journey is now twice as long as it was 6 short years ago.
* Oribi
* how to use heatmaps to increase conversions
* UXmag.com
* Touchpoint Dashboard
* customer journey maps
* customer experience
* Your engagement tactics should be as diverse as your customer’s journey is scattered.
* organic click-throughs
* Text Optimizer
* In-content calls-to-actions
* Alter
* According to studies
* used to boost grow your email list
* DontGo
* solutions that integrate through plugins
* Facebook
* Google
Discover how to create, set up, and run an Instagram Stories ad in Ads Manager.
https://www.socialmediaexaminer.com/how-to-make-first-instagram-stories-ad-full-walkthrough/
* Instagram Stories ads
* this article explains what CBO is
* lookalike
* custom audience
* Detailed targeting
* placement options
* multiple text options
Social Media Today
https://www.socialmediatoday.com/news/4-steps-to-finding-influencers-to-improve-your-instagram-marketing-strategy/573670/
* iFluenz
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/using-emojis-in-social-media-marketing-infographic/573673/
* 92% of people
* effective connection strategy
* Media Update
* infographic
Social Media Today
https://www.socialmediatoday.com/news/how-to-create-incredible-website-content-and-generate-loads-of-traffic-inf/573668/
* Micro Creatives
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/10-steps-to-a-successful-tiktok-marketing-strategy-infographic/573536/
* HubSpot
* infographic
* Red Website Design blog
Social Media Today
https://www.socialmediatoday.com/news/facebook-bans-ads-and-commerce-listings-for-face-masks-due-to-coronavirus-r/573691/
* Facebook
* Instagram
* banning all ads and commerce listings
* Facebook
* tweet
* implemented bans
* won't necessarily protect you
* developing
* has increased 26% year-over-year
Social Media Today
https://www.socialmediatoday.com/news/instagram-adds-new-processes-to-help-users-find-accurate-updates-on-the-cor/573667/
* Facebook
* Twitter
* Instagram
* Facebook's ban
* separately announced
Social Media Today
https://www.socialmediatoday.com/news/facebook-dark-mode-is-getting-closer/573663/
* dark mode for WhatsApp
* Jane Manchun Wong
* was in development
* their own examples
* posted some new images
* Wong notes
* health benefits
* last April
* Facebook Lite
* simulate a dark mode process
Has International Women’s Day become more about words than action? Here, we look at who should join in the conversation, and how to get it right.
https://wearesocial.com/au/blog/2020/03/international-womens-day-how-brands-can-avoid-faux-feminism
* NotOnTheHighStreet
* Ann Summers changed its name WomAnn Summers
* Brawny saw the opportunity to reinforce gender stereotypes
* fem-washing
* Rosie Pond
In the past, brands created content two ways: in house or through an agency. That traditional model is collapsing before our very eyes.
https://contently.com/2020/03/05/new-generation-content-marketing/
* god awful microsite.
* outdated SEO stuffing tactics
* wrote about this dynamic
* content marketing platforms
* told me recently
* Marriott Traveler
* Discover and Learn
Social Media Today
https://www.socialmediatoday.com/news/facebooks-improved-fake-account-detection-tool-has-seen-the-removal-of-66/573493/
* 2.5 billion active users
* around 4% of its MAU
* 9%
* 11% in 2013
* 583 million fake accounts
* 6.6 billion fake accounts
* Deep Entity Classification (DEC)
* CNet
Gathering around to throw out ideas has become one of the most popular brainstorming activities in business. There's one big problem: It doesn't work.
https://contently.com/2020/02/06/overcome-brainstorming-problems/
* that thing about your tongue
* personality diversity
* The Creative Curve
* more
* cognitive diversity
* extreme ideas
* good mood
* lateral thinking
* research by Dr. Charlan Nemeth of Berkeley
* The Creative Curve
* my HBR article on the subject
* the Dream Teams course on Snow Academy
* Group creativity is born of the friction between our different ways of thinking
You are enough. You have enough. You do enough. Breathe deep... when you don't feel good enough. And remember these truths.
https://www.marcandangel.com/2020/02/06/7-hard-things-you-should-do-for-yourself-when-you-dont-feel-good-enough/
* 1,000 Little Things Happy, Successful People Do Differently
* marcandangel.com
* our Getting Back to Happy Course students
* our course students who are struggling
* our NEW podcast
* M&A on Apple Podcasts
* Spotify
* Google Podcasts
* Think Better, Live Better conference
* We just released 2 more tickets that are still available right now
* Starlights
Social Media Today
https://www.socialmediatoday.com/news/igtv-dos-and-donts-2020-infographic/571781/
* IGTV
* Instagram's scale
* its original programming
* squarelovin
* below graphic
Social Media Today
https://www.socialmediatoday.com/news/top-twitter-stats-for-2020-infographic/571629/
* on the rise
* faster than most other means
* Hootsuite
* full rundown
Don't miss the Facebook trends that will transform your brand's social media strategy in 2020—from removing likes to focusing on groups, and more.
https://blog.hootsuite.com/facebook-trends/
* Find them here
* A Privacy-Focused Vision for Social Networking
* update on Facebook
* like the one Instagram introduced
* private Instagram accounts
* Groups for Pages
* Private Groups
* officially announced
* getting used to it
* 1.4 billion
* 400 million
* 94
* %
* Instagram shared
* Facebook Workplace
* https://t.co/NU8Tiw0xhK
* @Techmeme
* pic.twitter.com/Xcv3jOy4hp
* August 28, 2019
* roll out private like counts
* positive so far
* Instagram trends
* Here are all the different ways to calculate engagement rate
* in five out of nine lift studies
* December last year
* create and publish
* Learn how to create Instagram AR filters here
* Stack It Up
* playable ad format
* recently acquired
* Pokemon Games
* Read our definitive guide to advertising on Facebook
* he says
* 90
* 140
* the company introduced
* final earnings call of 2019
* Off Facebook Activity,
* treatment of political ads and pages
* e has since made the post public
* see fewer political ads
* spend tracker and labels
* pic.twitter.com/arlZMKEgBg
* October 21, 2019
* partnered with YouGov
* Oversight Board
* bold ban of all political ads
* told Reuters
* 2030 vision
* Get Started