Marketing for Busy People Podcast: Recent Episodes
Toya Wilson
This podcast shares the latest marketing strategies that can help local business owners and entrepreneurs attract more clients and elevate their business to the next level.
Host, Toya D. Wilson delivers marketing tips in easy-to-understand short segments. From client case studies to the marketing trends of the day, Toya will simplify the tech and have you implementing lead generation tactics that positively impact your bottom line within no time.
In this episode, you'll learn three strategies that you can use to determine how social media marketing is really impacting your business.
You keep hearing that social media can explode your sales...and it can when used properly. Whether you are using a marketing agency or managing your social media marketing efforts as a solopreneur, you need to know what you should measure to see if social media marketing is working for you.
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We all know that video is the new hottest marketing trend...at least next to Clubhouse right?
If you know that you should be using more video to market your business but you just don't know where to start, then this episode is for you. We cover how to create a video if you're camera shy and how to quickly add video into your marketing mix.
You're also invited to my next virtual workshop for a step-by-step tutorial on how to both create and promote your next video.
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Have you ever wondered what the difference was between marketing and branding?
If so, you're not the only one. I'm breaking down the definitions and some strategies in this episode.
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We've been fooled into thinking that we need thousands and thousands of fans on Facebook, Instagram, and YouTube.
The only thing we really must be building online for our business to grow is a group of people who want to buy our products and services. Then, we must work to convert a segment of them from customer to brand ambassador to leverage "word of mouth" marketing.
The concept of 1K True Fans is credited to Kevin Kelly, Founding Editor of Wired Magazine. He shares that if you create a valuable experience for your true fans...especially at the beginning of your business, they will help you build your brand and buy from you consistently.
This episode goes into detail on how you can create your tribe of 1,000 true fans for your business.
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Today's topic is about the biggest social network of all time, Facebook.
The social media giant has been in the media nonstop for the last couple of years for privacy, impacting elections, fostering the issue of bullying, and more.
But, the question remains can Facebook still make wealthy entrepreneurs as it did several years ago?
If you're wondering about using Facebook to market your business, this is the podcast episode for you.
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Starting a business is challenging, getting new clients on a regular basis is on a whole new level. One strategy that will help with your lead generation efforts is getting clear on your target market. If you can focus on just one to three market segments aka "ideal client avatars," you will find it easier to build the other pieces of your marketing materials. This is the first assignment in our group and I hope youfind it helpful. Thanks for being part of the Social Simplified Collective. Credit to Lizzo for the music found in this podcast. P.S. Don't forget to have a dance party for the first 15 seconds :) You can visit the website here-->https://social-simplified.mn.co/feex
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