The Emily Osmond Show: Recent Episodes
Emily Osmond
The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.
A little update from me about the podcast! I’m expecting our second baby boy in just a couple of weeks time, at the time of recording this podcast (he is due mid to late July), and I’ve decided this time round to take a break from the podcast.
I’m intending to take the first six to 12 months of baby-to-be’s life a little slower with work than I did with our first-born son (who is now almost 22 months old).
One of the tasks that felt most stressful and hardest during that first year of my first-born son’s life was finding both the time and creativity to produce weekly longer form content - which is this podcast.
So this time round, I’m giving myself permission to take a break from the podcast! I haven’t decided when I will start it back up with new episodes, but of course, you’ll be the first to know.
I’ll still be supporting solopreneurs and small business owners via my online course and resources, which you can explore at emilyosmond.com/programs and I’ll be staying active on my Instagram at @emilyosmond, along with continuing to speak at and host events.
So for now, it’s “see you later” to the podcast - and until we speak next, stay well, stay happy and remember: connection over perfection, you’ve got this and we’ll speak soon!
CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course
Explore all of Emily’s online courses and resources at www.emilyosmond.com/programs
In this episode, I speak with Christine Davies: a Masters-qualified holistic psychotherapist who supports women to be well in their body, mind and soul, and who is based in the Sunshine Coast, Queensland, Australia.
We discuss the evolution of her business - Woven Holistic Counselling, which Christine started inspired by her own mental health journey and subsequent personal growth through the use of holistic modalities.
Christine and I explore the marketing strategies that have supported her, specifically bringing herself into her marketing through video, even when it felt like an incredibly scary and uncomfortable thing to do at the start (which perhaps you can relate to), along with the power of building real-life connections to attract clients.
We also discuss how Christine continues to intentionally structure her business to support her own well-being.
I have had the absolute pleasure of working with Christine through my membership The Modern Marketing Collective and a couple of my Elevate business retreats and it has been so rewarding for me personally to see someone who has such drive and commitment to their work, as is as gifted as Christine, to continue to expand her marketing skills and confidence and evolve her business.
CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course
Explore all of Emily’s online courses and resources at www.emilyosmond.com/programs
CONNECT WITH CHRISTINE
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If you're like most entrepreneurs then there are loads of things that you could teach and that you could help people with, which means that when it comes to creating our first online course, you could create an all encompassing course or even a membership that covers all the bases and all aspects of our area of expertise.
However, in today’s episode, I want to share with you why starting your online course journey with a smaller, lower priced, and more specific course can be a really smart way to go, with five key elements to consider.
Timestamps:
00:00: Starting with a Smaller, More Specific Course
04:36: Selling on Evergreen
09:19: More Satisfied Customers and Increased Word-of-Mouth
13:28: Strategic Approach to Course Creation
Takeaways:
- Creating a smaller, more specific course allows for quicker creation and learning about course creation, marketing, selling, and delivery.
- Smaller, more specific courses have a shorter decision-making process for the audience, making it easier for them to buy.
- These courses are easier to sell on Evergreen, allowing for consistent sales without relying on big launch events.
- Shorter courses enable quicker feedback gathering and improvement, leading to more satisfied customers and increased word-of-mouth.
- Starting with a smaller course doesn't limit future expansion and the opportunity to offer upsells, cross-sells, and additional courses.
It’s tempting to want to share everything we know in our online course.
We can also equate quantity of content with quality of course.
But what is in fact more valuable than more information?
Quicker results.
People don’t want to buy a library of information.
They want the fastest route to the course’s promised outcome.
In this episode, we’re exploring how to decide how much to include in your course, and how doing this purposefully will accelerate your students’ results.
I also step you through the actual step by step process I’ve mapped out for my new online course to teach my students and help them get results.
Timestamps:
00:00: Deciding How Much to Include in Your Online Course
04:18: Removing the Noise: Focusing on Actions and Implementation
09:00: Validating Your Course Idea Before Creating Extensive Content
13:18: Taking Action in Designing and Launching Your Course
Takeaways:
- Focus on the fastest route to the course's promised outcome rather than overwhelming students with excessive information.
- Create a step-by-step process that organizes the course content and provides clarity for students.
- Think about the key steps that students need to take to go from their starting point (A) to the desired outcome (B).
- Remove unnecessary content and keep the course focused on actions and implementation.
- Give creative names to the steps in the course process.
- Iterate and tweak the course process based on feedback from students.
- Design the course to be practical and provide clear instructions for implementation.
- Consider using a platform like Kajabi for course setup and infrastructure.
- Validate the course idea before creating extensive content.
- Learn from students and iterate the course to create the best version that gets results.
- Take action in designing and launching the course.
CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course
Want help growing your audience, email list, and sales for your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
Today we’re exploring arguably the most important decision you will make when it comes to designing your online course.
And this is becoming very clear and specific about the person, problem and solution of your online course.
When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common:
They target a specific person to solve a specific problem.
It’s easy to think that the broader our course is, and the more people it is relevant to, then the more of it we will sell.
But in fact, the opposite is true.
And the case study in this episode will show you why.
In this episode, I’ll step you through how to pinpoint the problem and solution that your course delivers on.
So let’s get started!
Timestamps:
00:00: The Power of Targeting a Specific Problem and Solution
05:04: Not a Lot of People Get Through Online Courses
10:57: Creating an Entry Point with an Introductory Offer
Takeaways:
- The success of online courses is often tied to targeting a specific type of person to solve a specific type of problem.
- Specificity sells, and vagueness doesn't. Being clear and specific about the problem and solution of an online course is crucial.
- Going deeper on one thing and focusing on a specific problem can lead to better results and higher course sales.
- Creating an entry point into a business through an introductory offer can help with marketing cut-through and guide customers to other offers.
- It's important to describe the problem that your course solves and the result it helps students achieve in a simple phrase.
CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
In this week’s episode I'm joined by one of our members from The Modern Marketing Collective and an Elevate Business Retreat alumni, Renee Mariette. And Renee runs the business called Make Words Work. In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business.
She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things.
And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the most, she then went and specialised.
Renee also shares how she's built a network, and how she has learnt a lot from people who are a few steps ahead of her.
She also discusses how she has teamed up with someone who offers complimentary services to create packages that are there to serve their clients that really tick all the boxes when it comes to SEO in their business, along with her biggest learning since starting her business.
Renee is our guest expert inside The Modern Marketing Collective for the month of April and she's going to be sharing her expertise when it comes to SEO and the growing world of AI.
Renee will share how we can really tangibly execute on this in our business.
To access this SEO & AI Masterclass, join The Modern Marketing Collective today.
Timestamps:
03:23: What is SEO Copywriting and its Benefits
07:06: Evolution of the Business
09:29: Marketing Strategies and Networking
14:45: Balancing Work and Life
16:29: Surprising and Challenging Aspects of Business
27:02: Current Focus and Future Plans
CONNECT WITH RENEE
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CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Create and launch your first online course in 30 Days: join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
Want help growing your audience, email list, and sales for your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
Have you been thinking about creating and launching your first online course?
There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself.
But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'.
In this episode, I'm explaining why the purpose of your first course launch isn’t about the money it makes.
Instead: it is to create the course content with the input of your first intake of students.
When you do this, you ensure your course gets results and happy students and testimonials to propel future sales of your course.
Click play to find out how this approach will grow your future course sales more than anything else.
Timestamps:
00:00: Introduction and Latest Podcast Review
01:14: The Purpose of the First Course Launch
04:58: Focusing on Student Success (and why this will grow your future course sales)
08:56: Introducing '30 Day Course Launch'.
Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.
Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.
Kate is a renowned speaker, podcaster and the author of the newly released book: Six Figures in School Hours: How to run a successful business and still be a good parent (2023).
In this episode, we discuss:
- Kate’s ‘why’ for being in business - and losing it and finding it again
- Her transparency around not always knowing what’s next and how sometimes it’s about letting things play out versus needing a big goal to work towards
- How creative genius is overestimated and why so much of the time, it’s really about just doing your work and persisting long enough for happy accidents to happen
- Why Kate recently combined two of her online memberships into one
- What you really want versus what your ego tells you that you want
- Pricing and delivery models - and Kate’s moral standing on it currently
- The team and inputs required to run a million dollar revenue business
- Kate breaks down her marketing outputs and launches
- Kate has a teenage son and she breaks down what her business looked like at her son’s different ages, from newborn to toddler, primary school and now teenage years.
You can order Kate’s book, Six Figures in School Hours, on Amazon or Booktopia or through Kate’s website - katetoon.com
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH KATE TOON
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On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge.
She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done.
After 15 years in the corporate world Leah was made redundant like many others due to Covid-19. Leah knew that this was her chance to take matters into her own hands and decided to start her own business.
In this episode, Leah shares what productivity is - and isn’t; the traps so many of us can fall into in the quest to get more done in less time; and her personal productivity go-tos.
You’ll find Leah online at theproductivityqueen.com.au
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH LEAH SELFE
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In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions?
Find out in this episode!
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach.
Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that come with motherhood, as well as the way our own childhoods and attachment patterns can replay, or influence to impact our parenting, and our romantic relationships.
Emma works with online groups to nurture and empower mothers to carve out a motherhood of their own, beyond the rules and the mousewheel, towards their own unique joy from the center of them, that they always dreamt of with their baby.
I’ve had the pleasure of working with Emma through my membership, The Modern Marketing Collective and at my most recent Elevate Retreat.
In this episode, we discuss how Emma’s business came to be, the changes and bold moves she has made over time, plus how she set - and achieved - a goal in her business, of taking her family to Disney World!
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH EMMA JENKINS
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Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia.
Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.
Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream businesses:
- Kristina Karlsson - Founder and Former Creative Director of kikki.K, Founder of Dream Life
- Gulinka Shadinuowa - Personal Stylist, Style Coach, Founder of Styled by Gulinka
- Nartarsha Bamblett - Cultural Facilitator, Speaker, Mentor, Founder of Queen Acknowledgements
And invest in the dedicated time to create a plan based on your unique goals for 2024 with my Vision to Action Workshop.
Tickets are on sale now at emilyosmond.com/day-out with early bird pricing available for a limited time longer.
In this episode, we dive into identifying what you want to achieve in 2024 - including the financial breakdown and the time you are able to or willing to invest.
We then use these to inform your marketing activities, ensuring we have metrics to track so we know if we are on track.
Then, we finish off with three questions to consider to help you uncover extra opportunities and easy wins for your marketing.
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
Do you ever worry that you’re not being professional enough on your social media?
Do you often hold yourself back from sharing certain parts of your personality?
Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry?
Well today’s guest is here to show you how to bring your whole, colourful and creative self into your business!
Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.
A multi-passionate entrepreneur, Leonie has generated over $13 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.
I think you’re going to find this conversation entertaining and refreshing in the way Leonie approaches business, marketing and the idea of being authentic online.
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH LEONIE DAWSON
Website | Academy | Workbooks | Shop
Instagram | TikTok | Facebook
Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business!
Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’s a planner addict and is obsessed with stickers!
Mim has helped and coached over 10,000 people all around the world to unlock their creative side and learn how to make an array of products from scratch - the kind people actually WANT to buy.
She supports people to pursue their creative dreams from making perfect stickers they’re proud of, opening a profit-focused sticker shop or creating digital products that stand out from the crowd for consistent sales.
In this episode, we discuss:
- Creating multiple revenue streams
- Evolving your offers as your business grows
- Succeeding in a niche market
- Building a business that suits your strengths, preferences and life
- Using social media to build your brand
- And lots more!
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH MIM JENKINSON
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If you have ever wondered if the niche you have chosen is too small…
Or whether you have saturated your market already…
Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you.
I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference earlier this year.
Brigit is best known as the best-selling author of Everyday Tarot and founder of Biddy Tarot. An intuitive entrepreneur, Brigit has helped millions of people all around the world discover how to trust their intuition, access their inner power, and bring the Divine into their everyday life, using Tarot as a guide.
On a mission to bring Tarot out of the closet and into the mainstream, Brigit believes that Tarot is a modern, intuitive tool for purpose-driven people who are ready to live life at their fullest potential – no crystal balls or crushed velvet required.
Brigit has been featured in Huffington Post, Mind Body Green, Refinery29, Hello Giggles, Body+Soul, The Oprah Magazine, on numerous podcasts, and has appeared on stage in front of live audiences across the US and Australia.
When she’s not teaching, coaching or flipping Tarot cards, Brigit loves spending time with her two daughters and husband on the Sunshine Coast, Australia.
I will admit, I only came across Tarot more recently at a retreat I was attending - when the cards came out I was like “what is this all about?!”.
So when I met Brigit and learned that she has built her entire business around Tarot, I was fascinated.
On this episode, Brigit shares:
- The different revenue streams in her business
- How her business has changed over the years
- The biggest lessons she has learnt along the way.
Learn more about Brigit's Tarot courses, books, community and intuitive business coaching at BiddyTarot.com.
Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners.
But what’s worse?
When all that time and effort translates into very little engagement.
I remember when I used to rack my brain trying to figure out what to post.
At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t.
It wasn’t until I actually studied the type of content that I engaged with myself, that I started attracting above average engagement rates on my content, and grew an audience of 20k+ on Instagram.
Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make?
This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts.
Well, today’s guest is here to help you reconnect with your intuition in business so you can make decisions with more clarity, calm and confidence.
Today I’m joined by Kerry Rowett, who is the secret behind many well known online entrepreneurs you no doubt know and follow, here in Australia and internationally. Kerry uses her skills as a Kinesiologist, Reiki Master, Positive Psychology, NLP and her intuitive gifts to support her ambitious entrepreneurial clients to get out of their own way and achieve their goals with more ease.
Kerry has a podcast and book called Align + Attract. She teaches other female entrepreneurs to identify what they really want, release their specific blocks and align to their goals in her signature program also called Align + Attract.
If creating alignment is important to you - you're going to love this episode.
We speak about:
- How to become more intuitive in your business
- What intuition looks like, and doesn’t look like
- And the power of truly trusting yourself and your inner knowing.
Mindset - or more specifically working on our mindset - is a common idea to many one person business owners.
As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally.
We consume resources - like podcasts, books, and courses - that focus on mindset, which help us to understand our own mindset challenges.
And while there are benefits to this - it also means that it can become almost instinctive to link any hesitation or resistance that we have towards an idea, a change, or a decision to a need to work on our mindset.
In this episode, I explore how to tap into your own personal values, to make decisions with more confidence, and build a more fulfilling business for you.
Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women, Amanda Thompson!
From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge.
For the past two decades, Amanda has specialised in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice, drawing on her experience in senior advisory roles for leading financial institutions including Westpac, Commonwealth Bank and Choice Capital.
I connected with Amanda when she joined my membership, The Modern Marketing Collective, I have had the delight of meeting Amanda in person at one of our member events, and I’m in awe of not only Amanda’s athletic abilities - but also her commitment to her work, helping women become their own CFOs - which Amanda defines as Confident, Focussed and On top of their money.
And in this episode, Amanda shares the strategies and philosophies that she works with her clients on to help them achieve their financial goals - whether they are just starting out in business or are many years in.
Most small business owners think their marketing should feel new and exciting to them in order to be doing it right.
In fact, they think that if they repeat themselves in their content, they're doing it wrong.
But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consistency and repetition from a brand.
In this episode, I explore three of the mistakes we make that lead us to resist doing what works - i.e. repetition - in our marketing, and I share how we can harness repetition for more reliable business success.
CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join my membership, The Modern Marketing Collective.
Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing.
Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.
I first connected with Fernanda when she joined my membership The Modern Marketing Collective several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years.
In this episode, we speak about:
- The catalyst behind Fernanda starting her own business
- What Fernanda’s early business version looked like compared to today’s version
- The decision that Fernanda made that really saw her business take off
- The different offers that Fernanda sells in her business (including the new one that she is about to release)
- Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite this
- The three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her business
- The importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night)
- What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses.
CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join the waitlist for my membership, The Modern Marketing Collective.
There’s a great little feature on Instagram that you might not yet be aware of - or if you are aware of it, you may not be using it in the most strategic way possible.
I’m talking about Instagram’s pinned posts feature.
You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of content that people will see when they land on your profile.
So what content exactly should you be considering pinning there?
That’s what we’re exploring in today’s episode!
CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join the waitlist for my membership, The Modern Marketing Collective.
How exactly do you go about preparing to leave a corporate job to transition into your own business? Is there a right time to make the move? What type of buffer should you have in place - if any? And how can you attract clients from marketing your business online - in a way that feels good to you? Well today’s guest on The Emily Osmond Show answers these questions and more!
My guest is Gulinka Shadinuowa - a personal stylist based in Melbourne, who helps women find their authentic personal style without the wardrobe overwhelm and excess.
Gulinka has been a member of my membership, The Modern Marketing Collective for four years! I have absolutely loved seeing Gulinka’s confidence and business grow and evolve over this time.
You’ll find Gulinka at styledbygulinka.com and on Instagram where you can check out her excellent content at @styledbygulinka.
CONNECT WITH EMILY:
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Get Emily’s free marketing resources at emilyosmond.com/free
Join the waitlist for The Modern Marketing Collective.
I’m not going to sugarcoat it: I have found the past few months pretty hard!
The last episode I recorded about business and a baby was when Lando was four months old. He had slept for a lot of the day up until about three months, and at the time I recorded that episode, I was getting to grips with no longer having pockets of my day to dive into work.
This coincided with the end of the time that I had prepared for taking my own version of maternity leave - about three months. With Lando due in September, I had most of my content planned until the rest of the year, podcast episodes relatively organised with some re-casts happening, and with December typically being a quieter month in my business each year, I thought I would hit the ground running in January.
Well in this episode, I discuss how exactly that plan went and what I have found best and hardest about the past few months, with Lando almost one year old now.
CONNECT WITH EMILY:
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Get Emily’s free marketing resources at emilyosmond.com/free
Join the waitlist for The Modern Marketing Collective.
Some of the really valuable insights that I teach inside the Modern Marketing Collective centre around four categories of content that every business needs. These are connection, credibility, value and promotion, and today I’m talking about how to apply each of these specifically to your website.
Understanding these four categories will be super helpful for everything marketing related, from posting on Instagram and creating your newsletter to how you structure your offerings and content across your entire business.
CONNECTION
Connection is all about building loyalty and likeability. Research shows that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support. This means that it’s really important to show people who you are so they can see who is behind the business.
The ‘About’ page is one of the most visited pages of websites, which gives you an opportunity to bring yourself into your brand and build connection with your audience. If you haven’t already, make sure you include a photo of yourself and tell people a little bit about what you value. This is one of the amazing benefits that small business has, as opposed to larger corporations, because you can really build your unique personality into the business.
CREDIBILITY
Building trust is huge when it comes to building community and ultimately, making sales. 70% of people will trust a recommendation from someone that they don't even know, which means that
awards, testimonials, case studies, reviews, and media features are really, really powerful.
You might already have some of these included on your website, and if you don’t, start gathering some of these items and start weaving them throughout your website. You can get quite intentional and specific here in terms of boosting your credibility when it comes to the different pages on your website. For example, I have podcast reviews and statistics on the ‘Podcast’ page on my website, which helps build credibility for my show.
VALUE
This category is all about understanding how to craft your message and make it crystal clear the transformation you offer, the problems you solve and the solutions you provide to your audience. Think about how you can showcase the value that your business brings.
Messaging is absolutely key because it’s something you apply everywhere, from social media to emails, your bio to your website content. Establishing the right messaging can be a challenge, but when you are able to simplify and break it down to make it really clear, your audience will know exactly what you are offering and how you can help them.
PROMOTION
I like to think of selling as an invitation and this is something you should absolutely be including all throughout your website. Don’t have any dead ends on your website!
Be really intentional about what pages you are linking people to. What is the next step in their customer journey? Make it really clear and explicit through your language and also the layout of your website.
Your services and offerings aren’t going to be for everyone, but by crafting a website that truly shows who you are, what you are offering and exactly how you can help people, you are setting the scene to help build trust and the demand for what you have to offer.
LINKS:
Apply to join the Elevate Business Retreat here!
Check out Emma Troy’s Showit templateshere, and use my affiliate code VIPEMILY for $100 off your purchase.
Previous episodes mentioned:
- The Four Types of Content Every Business Needs
- How to create a high converting website in 2023 with Emma Troy
- 9 elements of a high converting opt-in page
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Building out your email list continues to be one of the most fundamental ways to grow your online business. Communicating with people through regular newsletters helps to build trust and draw people into your world.
But email addresses are a high commodity and a lot of people are wary of giving out their details. Today I’m talking about 9 elements to consider when creating your opt-in page so that your freebie actually works for your business to create conversions.
WHAT EXACTLY IS AN OPT-IN PAGE?
You may have heard of the term lead magnet, which is usually a freebie that people can get access to. The opt-in page is where someone can pop in their email address in order to obtain the lead magnet. The goal is to make sure that you are maximising the results for your business from that page. Here are some ways to do it.
CAN I HAVE YOUR ATTENTION PLEASE?
The first point to consider is having a bold headline that grabs the attention of your target audience. It’s important to be really clear here about exactly what your promise is and what it is that you’re providing.
Underneath the headline, include a subheading to give a little more detail about what you’re providing. Explain the benefits of WHY someone should want this freebie. How will it help them and what problems will it solve?
Next is the call to action. This is the button people actually click to download the lead magnet. Make sure this is bright or in a high contrast colour so that it’s really obvious what people need to do in order to obtain your freebie. And be creative with the copy here. Make it really clear and enticing, like “Yes, give me it now!”
WE LIVE IN A WORLD OF DISTRACTIONS. KEEP IT SIMPLE
It’s tempting to want to include every little detail and loads of graphics on a page, but most of the time, less is more. Keep your opt-in page really simple so that you can minimise, or even better, completely eliminate, distractions. You just want to provide one really clear action for people to take, which is to submit the form and opt-in.
In terms of the actual form, keep this simple too. People don’t want to spend a lot of time filling out details so my advice is to stick to the bare minimum. This might vary depending on the needs of your business, but in a lot of cases, a simple first name and email address will do.
COMMUNICATING THROUGH IMAGERY AND CLIENT TESTIMONIALS
Think about how you can illustrate or represent your lead magnet through the imagery on the page. Make it tangible so that people can visualise what they’re going to get when they opt-in.
A bonus tip here is to make sure you create a level of consistency with your website aesthetics, ensuring that it makes sense with your brand instead of being really different or unexpected. This helps to build trust with your audience and leaves no surprises which might turn them away.
Another way you can really build trust and help people understand what your offer will provide is to include social proof through the form of reviews, comments and feedback you’ve received in the past. Social proof can be so powerful because it helps people see that other people trust you. It shows them that someone else opted in and had a good experience, which means they will too.
WHAT IS THE DATA SAYING?
When it comes to marketing, everything is iterative. Have a look at the statistics behind your opt-in page to see what the opt-in rate is. Think about how you can make it better and what you could do to create even more conversions. This is where you can test, refine and tweak the page to find out what works and what doesn’t work. Remember, keep it simple and do one thing at a time so you can really collect data on what is helping.
The most important thing is to put your offer out there, instead of holding yourself back while you aim for perfection. Connection over perfection is what it's all about!
LINKS:
Sign up to my Elevate Business Retreat Waitlist here! Applications open on the 29th of May.
Check out Emma Troy’s Showit templateshere, and use my affiliate code VIPEMILY for $100 off your purchase.
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific
resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business!
INTRODUCING EMMA TROY
Step into the digital realm where creativity meets technology, and websites come to life with captivating designs and seamless functionality. Meet Emma Troy, the brilliant designer behind Emma Troy Designs, a creative powerhouse specializing in crafting stunning websites that leave a lasting impression.
Emma Troy is an exceptional web designer and Showit design partner for creatives, coaches and entrepreneurs, and adventurers. Emma has a remarkable ability to blend artistic vision with technical expertise and has helped me design my very own website. Through her work, she invites you to embark on a journey where aesthetics and user experience combine to create websites that are visually captivating, high-converting and user-friendly.
WHAT IS A HIGH-CONVERTING WEBSITE?
Emma explains a high-converting website is when a user on your website is compelled to take action, so they'll click a button in the hope to book, buy, download or learn more. Ultimately it’s the end goal of a website. A conversion-optimised website is a clever combination that mixes design with psychology and conversion optimisation - this is the brains of your website. It’s super important to think about the user experience whenever a potential client is surfing through your pages because it’s the magic dust that makes your website really visually appealing and consistent with your brand.
WHERE DO I START?
Emma walks you through the essential steps to create a website that not only captures attention but also converts visitors into valuable customers. She is the absolute best at this because she is helping her clients every day to transform their boring brands and bland websites into magical money-making masterpieces.
Emma will walk us through all of the dos and don’ts when building your website to encourage your clients to spend more time on each page and click on each Call to Action button.
So if you feel stuck when deciding what to include on your Home page, what to write in your About page, how to design your Offers page, how to stay consistent with your brand and colours, and what your Navigation pane should look like - tune in because Emma is filling us in on everything you need to know to create a high converting machine.
And remember, Emma has truly beautiful templates on her website that you can check out that are super easy to use and will make your website look incredible with very minimal effort on your part!
So, grab a cup of coffee and let's dive in.
LINKS:
Where to find Emma Troy:
Website: https://emmatroy.com.au/
Instagram: @emmatroydesign
Check out Emma’s Showit templates here, and use my affiliate code VIPEMILY for $100 off your purchase.
Sign up to my Elevate Business Retreat Waitlist here! Applications open on the 29th of May.
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Today, I wanted to chat with you about something that I know many of us struggle with - imposter syndrome.
ARE YOU FEELING LIKE YOU’RE JUST NOT GOOD ENOUGH?
I’ve definitely struggled with this during my career. It's that awful feeling of self-doubt and inadequacy that creeps up on you when you're trying to achieve something new or step outside of your comfort zone. You might feel like you either don't deserve the opportunity or success you've achieved or that someone is going to find out that you're not as good as they think you are.
IT’S A PART OF THE ENTREPRENEUR’S JOURNEY
Entrepreneurs face imposter syndrome no matter where they are in their business journey. We're always pushing ourselves to create, take risks, build something new, and stand out. It's so easy to feel like we're not good enough, not qualified or not experienced enough to do all of that.
YOU ARE NOT ALONE
Now I want to remind you, you are not alone in this feeling and it absolutely doesn't mean that you're not capable of achieving your goals. In fact, imposter syndrome can actually be a sign that you're doing something right. It means that you're pushing yourself out of your comfort zone and trying new things – as long as you’re not letting it stop you in your tracks.
REFRAME YOUR THINKING
I’ll take you through a simple mindset shift that I have used to help reframe my feelings surrounding imposter syndrome to start taking advantage of every opportunity and make those leaps forward.
Remember, imposter syndrome is only a feeling and not your reality. Don't let it hold you back from achieving your dreams and creating something amazing. Keep pushing yourself, learning, and growing.
IT’S TIME TO ELEVATE!
I’m also sharing some very exciting news about the new Elevate Business Retreat coming up! So make sure you stay tuned in to hear all of the super exciting details!
LINKS:
Sign up to my Elevate Business Retreat Waitlist here! Applications open on the 29th of May.
Join me for my Instagram Workshop on 9th May
https://emilyosmond.com/workshop
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Connect with Sara:
Website: https://sjandco.com.au/
Instagram: https://www.instagram.com/sjandco.au/?hl=en
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Today I'm joined by Tanya Castellino, the founder of Life's Little Celebrations and member of The Modern Marketing Collective. Her business has promoted and supported kids' event vendors for the past 12 years and during this time, she has launched the Celebrate Society Membership for Kids Party Suppliers, the Celebrate Conference, and a magazine calledCelebrating Little Ones.
SHE LAUNCHED A MAGAZINE? TELL ME MORE!
Celebrating Little Ones is a FREE online magazine that brings together the best party vendors, party products, real party features, interviews and more for kids' parties. This is THE kid's party magazine in Australia, solely focusing on children’s celebrations.
WHAT DOES A MEMBERSHIP FOR KIDS' PARTY VENDORS INCLUDE?
Life’s Little Celebrations offers membership and network for vendors in the kids' party industry and small business owners who provide products or services for kids' celebrations and offer them amazing support and a really connected network. Tanya has had her business featured in publications such as Donna Hay Magazine and The Practical Parenting Magazine, and she's also been chosen as a judge for the Party Stylist of the Year Awards.
TANYA’S JOURNEY
We chat about what it's like running a membership, how she manages that one, what's involved, and how her business has evolved over the years from starting as a blog to the online resources and now, as the membership, the conference and the magazine. We also discuss how Tanya has made this work as she has raised her four young children, the challenges that she's had along the way, her advice to others that are looking to build their own successful businesses and what's next for her.
BALANCING RUNNING A BUSINESS AND MOTHERHOOD
Tanya is a mother of four and lives in Sydney. Tanya previously worked in human resource management and secondary teaching before becoming a mum and delving into the much more exciting world of kids' events.
Being a mother and an entrepreneur can be both rewarding and extremely challenging. Finding the right balance between these two roles can sometimes feel like a juggling act and Tanya shares with us how she has built such an incredible business with the support of her family. She set realistic expectations for herself and her business and understood that you can’t do everything all at once and it’s okay to ask for help. There may be times when you have to prioritise one role over the other and that’s when Mum Guilt will often rear its head but if you chat to your kids about why you’re busy running your business you can instil in them amazing values and inspiration of running their own business one day.
REMEMBER TO BE PRESENT
I learned so much from this conversation with Tanya. Try to remember how precious our time is. If you’re with your family or working in your business, try to be fully present and engaged. I know it’s easy to feel guilty that you’re not working full time in your business and answering every email immediately, or not spending every evening with your children but you’re only one person and you’re doing an incredible job so give yourself a break!
Enjoy!
LINKS:
Connect with Tanya Castellino:
Website: https://lifeslittlecelebrations.org/
Facebook: @lifeslittlecelebrations
Instagram: @lifeslittlecelebrations
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin.
Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and business growth specialist, and she's also one of our members in The Modern Marketing Collective.
INSTAGRAM: A SNAPSHOT OF YOUR BUSINESS
Social media has revolutionised the way businesses connect with their customers, and Instagram has emerged as a powerhouse platform for brands to showcase their products, services, engage with their audience, make connections and generate sales. Instagram is such a valuable platform for businesses to grow their presence and achieve their marketing goals. Listen in as I discuss with Tash how the value Instagram can offer business owners and share my own strategies to improve connection, promotion, engagement and sales.
AVOID COMMON MISTAKES
However, like any social media platform, there is the risk of comparisonitis, trying to copy strategies, following brand ideas that don’t resonate with you, or feeling pressure to post huge amounts of content. I’ll take you through how you can gain traction with only a handful of posts and use the algorithms to your advantage.
CONTENT CONTENT CONTENT
Focus your posts on four types of key content: connection, credibility, value and promotion. What is your audience going to get out of your content? What can you do to delight or inspire them with your own unique knowledge, advice and experience? You’ll set your business up with a fabulous following if you address these key types of content.
LEVERAGING AND SCALABILITY
I share my own journey from where I started doing a whole mixture of things like copywriting, contracts, and strategy sessions before changing my business model to one that works for me. I talk about my own journey scaling my business so I could create space and time in my life with a business that worked around my own needs and goals.
BUSINESS TAKING THE BACKSEAT
Tash and I talk about how the birth of my newborn son impacted how I run my business. I needed to give myself headspace and time. I’m keeping myself flexible and adaptable by working out how to shrink and expand different parts of the pie depending on what’s going on in life and what’s going on in the business.
We explore how Tash’s health journey led her to needing eight months away from her business and doing the bare minimum. She shares how she kept her business running during that hectic time and how she has built herself back up again.
As a business owner, you may feel guilty about taking a step back from your business, whether it's for personal reasons, health concerns, or simply needing a break. You may worry that you're letting your business and your team down or that it reflects poorly on your abilities as a leader. But here's the truth: taking care of yourself is not only essential for your well-being but also for the success of your business.
Taking a step back from your business can actually be beneficial in the long run. It allows you to recharge, gain fresh perspectives, and come back with renewed energy and creativity. It can also help you delegate tasks to your team, foster their growth and development, and build a more resilient and sustainable business. Remember, you’re not solely defined by your business. Give yourself grace and permission to take a step back when needed without feeling guilty.
In life, you have to focus on what feels good for YOU. Don’t be tempted to compare yourself to others. When you run a business, you’re so privileged to be able to build a business in a way that suits your goals and life and when you need to take a step back, you can decide how that will look and how and when you’ll return.
HEART-CENTRED BUSINESS CONFERENCE 2023
I’m speaking at the Heart-Centred Business Conference on the 18th to 21st May at Peppers in Noosa, Australia. I'll be sharing all of my latest advice around using Instagram to grow your business and I'm delighted and super honoured to be sharing the stage alongside incredible people, including two of our former podcast guests. The first being Natarsha Bamblett, who is Queen Acknowledgements who shared with us how to create powerful acknowledgements of country. The second is Louise O'Reilly who is speaking about how inclusivity can actually grow your business.
Alongside these powerhouses of wisdom, there is Leonie Dawson, Aileen Barrett, Michelle Smith, and Brigit Esselmont and, of course, Tash Corbin herself. If you would love to join us at this conference, go ahead now and snap up your ticket here and enter the code EMILY50 for a $50 discount.
LINKS:
Connect with Tash Corbin:
Website: www.tashcorbin.com
Podcast: Heart-Centred Business Podcast by Tash Corbin
Instagram: @tashcorbin
Join me in the Heart-Centred Business Conference 18th to 21st of May at Peppers in Noosa! Grab your tickets here and use the code EMILY50 for $50 off your ticket price.
Previous episodes mentioned:
- How inclusivity can grow your business with Louise O’Reilly
- Natarsha Bamblett on creating powerful Acknowledgements of Country
- How to improve your value proposition with Tash Corbin
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Resources Mentioned in this Episode:
- Time Magic (Book)
- Mastering Your Mean Girl (Book)
- Open Wide (Book)
- Comparisonitis (Book)
- Instagram: https://www.instagram.com/melissaambrosini/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
What we believe about ourselves and our potential to earn profit is important, and more often than not translates straight to our bottom line. While it can be challenging to change up the patterns we’ve always lived with, viewing money from a positive mindset is a skill that anyone can learn. It’s never too late to make a change and begin creating profit with intention and the belief that good things are coming your way.
WELCOME CLARE WOOD
Today I chat with Clare Wood, qualified accountant turned money mentor and first-time author. Clare helps business owners to massively scale their profits through the power of money management and the concepts of money mindset. She teaches that our beliefs and past experiences with money ultimately affect how we act in business, and in her book Intentional Profit, Clare aims to inspire people to master their mindset for a wildly wealthy business.
In our conversation, Clare defines intentional profit and shares some of the money mindset challenges that she continues to experience in her own life. She shares how she continues to work through them, and her thoughts around building a business that will continue to grow month upon month, and year by year.
DREAMING BIG
Despite creating some amazing successes in her business, Clare has never seen herself as someone extraordinary. She’s just someone who had a big dream and decided to chase it. Sharing the journey that brought her dreams into reality, Clare encourages us to take inspired and aligned actions to move us closer to the things we want.
MONEY MINDSET
Ten years ago, Clare’s life looked completely different. She was far from achieving the goals she had in mind, and didn’t even know what money mindset was. However, through educating herself and learning the skills required to shift her thinking, Clare started to see her dreams become a reality. She reminds us that we can start to create the life that we want when we believe positive things are coming for us, and take action to make change happen.
LEANING INTO INTENTIONAL PROFIT
When it comes to investing, there are no guarantees that things will work out. There can be a lot of fear around taking a risk. Having experienced many disappointments in her own business journey, Claire now sees losses as catalysts for learning and growth. She discusses how reframing failure as part of success will cause us to lean into creating profit with intention and confidence. Clare believes in pushing through the discomfort, knowing that what’s on the other side is potentially even bigger and better than expected.
The path to success and achieving your dreams is not linear, and every business experiences cycles of loss and gain. However, Clare knows from her own experience that changing our learned, problematic patterns around money will set us free from our fear of failure and release us into our potential.
There’s power in doing money mindset work, and I know that Clare’s wisdom will inspire you to step out and implement the strategies that will create the business and the life you’ve been dreaming of.
LINKS:
Clare's book: Intentional Profit
Where to find Clare Wood:
Website: https://clarewood.com
Instagram: @clare_wood_coach
Facebook: @clarewoodcoach
LinkedIn: https://www.linkedin.com/in/clarewoodcoach/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Facebook: https://www.facebook.com/emilyclareosmond
Where to find Trish Burton:
Website: https://trishburton.com.au/
Instagram: https://www.instagram.com/trishburtondesign/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
With all the hard work that comes with building a business, it can quickly feel impossible to juggle work and your personal life in a productive way. And while it’s so exciting to throw everything into creating something of your own, how do you find a balance that allows you to live the life that you’re looking for?
WELCOME LAURETTA HAMILTON
Today I’m chatting with the wonderful Lauretta Hamilton, who made the leap from working under a franchise model to starting her own birth education business. Lauretta is an acuneedling midwife who helps birthing women and their partners feel prepared for and excited about their births through in-person classes and online sessions.
In our conversation, Lauretta shares the backstory on how she made the move to become a business owner, including how she weighed up the pros and cons and got really clear on what she wanted out of life. Lauretta talks about the hopes she has for her business, the struggles she often faces and the practical steps she takes towards continuing growth.
BATTLING IMPOSTER SYNDROME
So many of us experience imposter syndrome when we step out of our comfort zone, and this certainly was true for Lauretta when it came to creating her own course. We discuss the fears that come up around this, and how to quieten that little voice that tells us we’re not enough. We also talk about shifting our mindset to prioritise connection over perfection.
RELEASING THE PRESSURE TO PERFORM
For many women, life is not consistent. However, we tend to put so much pressure on ourselves to get it all done perfectly. Lauretta shares the challenges she continues to face as she grows her business while raising a family. We talk about going easy on ourselves when things don’t go to plan and finding solutions that work for our unique situations.
FINDING SUPPORT THROUGH OUTSOURCING
Lauretta loves so many aspects of running a business that she’s often tempted to wear all the hats. However, making the investment to work with a virtual assistant has freed up so much of her time and relieves her of that mental load. Lauretta encourages us to get help where we can so that we can achieve the work/life balance we’re all searching for.
We’re all on our own unique journey, and there’s no one way to successfully build a business. Lauretta’s honesty about where she’s at is a beautiful reminder that while we all struggle to make it work at times, our love for what we do will keep us going.
LINKS:
Where to find Lauretta Hamilton:
Website: https://midwifelauretta.com.au/
Facebook: @ballaratborncalmbirth
Instagram: @midwifelauretta
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling.
WELCOME CASS AGGETT
In this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showcase the expertise through a strategic website and aligned branding.
In this conversation we discuss how Cass has evolved her business over time, where she started, the types of offerings that she started out with, and how these have evolved and grown. Cass shares the decisions made behind choosing where to place her focus, as well as finding her ideal client.
NICHING DOWN TO FIND YOUR IDEAL CLIENTS
Through a fluke, early on in her business Cass found that she was working largely with clients in the health and wellness industry and found that she absolutely loved it. She explores how she managed to niche down heavily into this specific industry and was able to then attract more of her ideal clients.
TAKING THE LEAP TO WORK IN YOUR BUSINESS FULL TIME
Cass also shares what that process has looked like from leaving her public service role to working full time in her business. She discusses the strategies and the planning around her schedule that she's implemented to help her really set herself up to be productive, flexible and happy in her own business.
PROGRESS OVER PERFECTION
Cass is a serial perfectionist and had to learn that progress is far better than perfection. She advises us to spend our time effectively and get our offerings out there to the world and then we can refine them if needed.
Finding the courage to leave your full-time job and start your own business is not an easy task, but it can be one of the most rewarding things you can do.
I absolutely loved listening to Cass’ experience and advice. She generously gives us her biggest tips for growing a business so make sure you tune in and listen carefully!
LINKS:
Where to find Cass Aggett:
Website: https://www.cassaggett.com.au/
Facebook: https://www.facebook.com/cass.aggett
Instagram: https://www.instagram.com/cass.aggett/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you have an overly complicated website with multiple offerings?
Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition?
There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future.
It’s so important to make sure you're selling your product or service in a way that feels authentic and in alignment with you and your brand, while also making it super easy for potential clients to understand and engage with what you have to offer.
LET’S TAKE A CLOSER LOOK WITH A CASE STUDY
Today’s episode is a case study exploring how Michelle Johns has created a simple business that fits in around her life. Michelle is a leadership coach who supports women to become confident and empowered to successfully lead a team for the first time through a mix of coaching, training and mentoring.
INTRODUCING MICHELLE JOHNS
Michelle has more than 20 years of experience as a leader in the corporate world and has an extensive background in change management, qualifications in organisational psychology and leadership, and is passionate about bringing more feminine energy into the boardroom.
I’ve been working with Michelle in The Modern Marketing Collective and on my retreats and I’m absolutely thrilled to be bringing all of her sage advice and experience to you today to help you simplify your business, structure your offers and find the best way of selling that feels good for you.
THE NITTY GRITTY
Michelle takes us through how she structures her program, private coaching, group mentoring sessions, and networking. Michelle explains what brings many of her clients to her business. Quite often it comes down to the environment they're working in, many in male dominated industries, and they’re not being heard. Michelle will work together with them to find different strategies to manage those situations.
SIMPLIFY YOUR BUSINESS
I know that the process of simplifying a business is not always easy. You'll need to let go of non-essential products or services and rethink your marketing and sales strategies to better reflect your vision. You may also need to shift your mindset, as many business owners feel huge pressure to constantly add more features, products, or services in order to keep up with the competition.
Michelle takes us through how she simplified her program structure, her overcomplicated website, and her offerings into a much simpler way of doing business and she feels far lighter now. She takes us through her marketing, lead magnets, experimenting, building credibility, and how she makes her business work around everything she enjoys in life.
I recommend focusing on what truly matters to your ideal client and what fills you up with light and passion. By simplifying your business, you can create a much better customer experience for everyone involved and sell your products in your own way without feeling pushy or salesy.
Listen in to hear Michelle’s journey and how she has built a business she absolutely loves through simplifying, selling her way and using strategic focus to plan for the future.
LINKS:
Where to find Michelle Johns:
Website: https://www.braveheartcoach.com.au/
Facebook: https://www.facebook.com/michellebraveheartcoach
Instagram: https://www.instagram.com/braveheartcoach/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies.
CUE THE ONLINE BUSINESS MANAGER
This is where an online business manager can come in. An online business manager, or OBM, is a professional who works remotely to help manage the daily operations of a small business. OBMs can take on a wide range of tasks, from project management and delegation to financial planning and marketing. They act as a bridge between the business owner and the team and contractors working on the business, ensuring that everyone is on the same page and working towards the same goals.
INTRODUCING MY ONLINE BUSINESS MANAGER - CAT DUNN
Cat Dunn is my online business manager and I actually found her in The Modern Marketing Collective! Cat has spent 14 years across admin, marketing, and communications before starting her own business in 2022. Cat originally began as a virtual assistant before quickly moving into online business management where she is passionate about working with female coaches to help scale their businesses, make more money and impact more lives.
Cat describes the difference between a VA and an OBM as the OBM is the architect and the VA is the builder. They work alongside each other and the rest of your team to ensure that everything runs smoothly and you have the space you need to create.
DECIDING WHEN TO HIRE
So, how do you know if hiring an OBM is right for your small business? Here are a few signs to look out for:
- You're feeling overwhelmed - If you're struggling to keep up with the demands of running your business, it may be time to bring on some additional support.
- You're not making progress towards your goals - If you're feeling stuck or like your business isn't growing as quickly as you'd like, an OBM can help you create a roadmap and keep your team on track.
- You're spending too much time on administrative tasks - As a business owner, your time is valuable. If you're spending too much of it on administrative tasks, an OBM can take those tasks off your plate and free you up to focus on more strategic activities.
IT ALL COMES DOWN TO THE RIGHT PERSON AND THE RIGHT FIT
Once you've determined that hiring an OBM is the right move for your business, Cat takes us through how to find the right person for the job. Here are a few tips:
- Look for someone with experience - OBMs come from a variety of backgrounds, but ideally, you want to find someone with experience in your industry or a related field.
- Check their references - Make sure to speak with past clients and colleagues to get a sense of the candidate's work style and reliability.
- Set clear expectations - It's important to have a clear understanding of what you expect from your OBM and to communicate those expectations clearly from the outset.
- Start small - Consider starting with a small project or trial period to make sure the OBM is a good fit before committing to a longer-term contract.
HOW TO BE A DREAM CLIENT
Cat shares her top tips on how to be a dream client for your OBM to ensure they can be effective and efficient in their role. You need to work together as a team, trust your OBM and provide the framework so you can build a truly rewarding relationship that allows you to focus and grow your business for years to come. Cat only works with clients where she feels she can care about their business as much as they do so I encourage you to find an OBM that truly cares and is passionate about what you do.
Hiring an OBM can be a great way to take your small business to the next level. By delegating tasks and streamlining operations, you can free up more time to focus on growing your business and achieving your goals.
LINKS:
Where to find Cat Dunn:
Website: https://msha.ke/itscatdunn.obm
Facebook: https://www.facebook.com/itscatdunn.obm/
Instagram: https://www.instagram.com/itscatdunn.obm/
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
INTRODUCING EMMA MASLEN
Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview.
WHERE IT STARTED
Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages online. She developed her website and packages over time and ended up with an extensive website that wasn’t intuitive and clients had to go to multiple pages to find out what she actually offered.
So she had to stop and reflect on what she actually liked working on the most, which was interview coaching. She simplified her packages and now includes everything from resume writing to LinkedIn profiles as well as interview coaching in an easy to find program that helps professional women walk into the interview room feeling confident, upbeat and positive.
PRICING EVOLVES OVER TIME
Emma definitely experienced imposter syndrome in the beginning of her business. But over time she found confidence in her skills, knowledge and experience and felt empowered. The demand increased for her services and she was working around the clock so she started to regularly increase her prices and has built a powerful business structure that suits her, her family and the life she wants to create.
REACH FURTHER
Emma was mainly operating through a word-of-mouth marketing structure and then she found The Modern Marketing Collective which helped her market her business to a much greater audience and discover her passion for posting regularly on LinkedIn and using video marketing. She now has a great following and loves posting a mixture of educational posts, testimonials and sales posts in a very organic and authentic way.
YOU CAN SAY “NO”
Throughout Emma’s business journey she’s learned that sometimes working with a particular kind of client will not be worth the money. She’s in a much better mental state if she doesn’t have to deal with the stress of turning around and working with someone who is incredibly demanding. It’s important to be discerning and find your ideal client to have a positive, successful and rewarding partnership throughout your business relationship.
I loved listening to Emma’s journey. If you're looking to improve your resume and interviewing skills, you can work with her in her online Not Just a Resume Template program, or 1:1 via her Resume Rescue, Next Level Career and Job Interview Coaching packages.
I encourage you to learn from her triumphs and challenges, marketing strategies, how she maps content, her advice and the experience that has come from running a very successful business for over five years.
Enjoy!
LINKS:
Where to find Emma Maslen:
Website: https://www.rescuemyresume.com.au/
LinkedIn: https://www.linkedin.com/company/rescue-my-resume/
Facebook: https://www.facebook.com/rescuemyresume.au/
Instagram: https://www.instagram.com/rescuemyresume/?hl=en
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again!
I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable content doesn’t do the same thing as long content - it won’t help you get found and it certainly doesn’t drive your audience to take action.
Content that helps drive search engine optimisation (SEO), that serves your audience and shows them you can really help solve their problem is what I like to call meal content.
It doesn’t take long to map out what this longer-form content should look like. In this episode, I provide you with the questions you need to ask to work out your content themes and determine your key messages. Doing this will help you meet your customers where they’re at, and move them to where they want to be. This is what helped attract people to come and work with me and it got me to making six and multi-six figures.
I share three simple activities that will help you come up with content ideas for your business:
- Conversations with your customers
- Do not feel as though you have to reinvent the wheel
- Headline mining
These are three different ways that are really simple for you to continuously find different ideas to create really valuable, longer-form content in your business. The kind of content that showcases your expertise, shows your audience that you understand them and demonstrates you have the solutions that will help.
This is content that has longevity - people can search it and it helps build your portfolio of knowledge and expertise. When someone comes across you, they can dive into that and very quickly receive a lot of value. It shows that you understand that you can help them and helps them want to take the next step of working with you.
So - without further ado, go you good thing! Dive in and start creating some incredible content for your business.
LINKS:
Previous episode mentioned:
Ep 251 - WTF is ChatGPT?! And how to leverage it for your marketing
Resource mentioned:
How to Create an Exceptional Online course in 2023
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business.
I discuss why you might consider opening a membership program, some of the amazing benefits they can deliver and the ideal stage in your business to launch one. I also reveal the topics and subjects that would work well in a membership program so you can scale your time, impact and income.
A membership program is far from a passive activity, and I take you through what you can expect from leading the experience and the ways in which you need to turn up in order to get the best possible results for your business and your clients.
Membership programs offer so many ways of growing and leveraging your business, however there are some key aspects you need to know to ensure they are a success. Whether you’re just thinking about a membership program, or you’re wanting to uplevel one, this episode will help!
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT.
And you might be wondering - “what is this thing and what exactly should I know about it for my business?”
In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including:
- The top two ways it can save you time coming up with content
- My biggest tips for generating the most helpful responses from it
- Its limitations to be wary of - and how to get around them
- And the big opportunities it leaves open to us as experts, service providers and course creators in this ever-changing landscape of AI.
Website: https://emilyosmond.com
The Modern Marketing Collective: https://emilyosmond.com/collective
Free Guide: How to Create an Exceptional Online Course in 2023: https://emilyosmond.com/free
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business.
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances.
I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old.
There are things I’d do differently next time, plus other things that are working really well. And I’ve had many conversations with other parents about how they have managed it or are currently doing it too!
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t.
Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings and pausing, versus moving straight into more action driven by my problem-solving, want-to-be-doing-things brain!
I have a belief that my gut feeling - or intuition - never lies to me.
Perhaps you have found this to be true for you too?
So as you mull over these 10 end of year review questions, perhaps you might like to try using more of what your body (or gut) is telling you, more so than your brain.
You might just discover some new realisations - just like I do everytime I pause, tune into my feelings and seek to really understand why I’m feeling them before taking action.
Let’s begin!
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing?
You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’t keep sharing content as usual, my business will lose momentum”, or even “a proper business owner wouldn’t have a break in their marketing”.
In this episode, I look at alternatives to these thoughts, and why you can totally take a guilt-free break from your marketing over this holiday season - or indeed, whenever you choose.
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year.
And that growth is the number one indicator of business success.
But what if we don’t want to grow our business any bigger?
And what if measuring the success of a business by its growth, is missing the entire point so many of us are in business at all.
In this episode I discuss why bigger isn’t always best for all of us!
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Do you feel obligated to an audience you feel as though you have outgrown?
Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now?
Are you wondering how to go about it?
Or worrying what if all of your audience will unfollow you?
In this episode, I’m talking about the fears that come up when you think about changing your business direction when you have an existing audience… and if it’s ok for you to do so.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.
This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.
This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.
So enjoy learning from these smart entrepreneurs and hearing their stories!
_______
In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Michelle McCarthy. Michelle has built her graphic design studio in Melbourne and has brought together over a decade of experience in Australia, America and Europe to create a truly admired business that specialises in strategic design and bespoke branding.
We chat about Michelle’s first year of business, leaving her corporate job, and branching out on her own. Michelle shares the challenges, lessons and most importantly, the mindset change she adopted to grow her business and bring in more clients. Michelle went from her lowest month to her highest month yet by shifting the way she consistently showed up for her business.
Connect with Michelle McCarthy: Website: www.studio-danu.com | Instagram: www.instagram.com/studiodanu
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.
This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.
This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.
So enjoy learning from these smart entrepreneurs and hearing their stories!
_______
Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013.
Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work.
She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives.
The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families.
In this episode, we discuss:
- Zoë and Geoff’s commitment to make their business work
- What they did in the early days to get their business found
- Being shy and being a successful business owner
- How Zoë uses Instagram to attract and connect with her ideal clients
- Niching down to grow
- How they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year – at a higher price.
Connect with Zoe Watt: Website: wildwoodphotography.com.au | Instagram: instagram.com/lovewildwood
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.
This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.
This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.
So enjoy learning from these smart entrepreneurs and hearing their stories!
_______
Today’s guest is one of my students from The Modern Marketing Collective who has gone from emerging interior design business to owning her expertise, raising her prices and booking out.
For over 16 years, Sharon Parker has been a noteworthy leader in the residential design and construction space.
Sharon is passionate about empowering women by taking the stress and guesswork out of decision-making and putting them back in control.
She has lovingly poured everything she knows into an exciting new online DIY design tool guaranteed to help women confidently achieve their design goals: Curateher.
Connect with Sharon Parker: Website: https://curateher.com.au | Instagram: www.instagram.com/curateher.co
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients:https://emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind:https://emilyosmond.com/scalable
Website:https://emilyosmond.com
Instagram:https://www.instagram.com/emilyosmond
Facebook:https://www.facebook.com/emilyclareosmond
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.
This episode is part of a four-part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.
This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.
So enjoy learning from these smart entrepreneurs and hearing their stories!
_________
In today’s episode I’m speaking with family and newborn photographer Jess Worrall.
Jess is so down-to-earth and generous with sharing her learnings and in this episode we discuss how she has evolved her business over its first two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients.
Connect with Jess Worrall: Website: www.jessworrall.com | Instagram: www.instagram.com/jessworrallphotography
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change.
But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work.
Our desire for new can stop us honouring the process when things are working - and so we can “break” parts of our business to keep us experiencing a sense of adrenaline and excitement.
In this episode, I share how to overcome this and why it’s such important work to do as we mature as business owners.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients
Join The Modern Marketing Collective to get booked out with ideal clients:
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
It’s very common for small business owners to have peaks and troughs in their revenue and their client work.
They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up.
In this episode, I discuss why this happens and three strategies to create more consistency in your revenue - and client work - in your business.
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients
Join The Modern Marketing Collective to get booked out with ideal clients:
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
In last week’s episode - we looked at the ONLY three things you need to start making money in your business.
We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum.
But focussing on these things will SLOW YOU DOWN if you haven't got to a stage where clients start coming to you.
This is why I created the $2k Challenge as the first step in The Modern Marketing Collective - to strip it all back to ONLY what you need to make your first $2k in business.
In this episode, I’m sharing how to attract those first few clients.
Many new business owners are too passive in this process.
And we can diagnose this by asking just one question:
Are clients actively coming to you?
I.e. Are people reaching out to work with you and then paying you to help them?
If your answer is “no” to this question, then there’s just one thing you need to focus on: you need to go directly to clients.
You do not WAIT for clients to come to you: you need to be active in attracting clients.
I share how in this episode.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients
Join The Modern Marketing Collective to get booked out with ideal clients
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Most service business owners are overcomplicating making money in their business - especially when they are just getting started.
They are worrying about getting a website, a suite of offers, lead magnets, a content strategy and more.
Here's the thing: ALL of these strategies can make you MORE money.
But you need NONE of these things to START making money.
Once you are building momentum in your business and clients are starting to come to you, creating strategic content, a high converting website and an email funnel will SPEED up your path to your first $100k.
But focussing on these things before you are making money will SLOW you down.
This is why you're not making money now.
You’re focussing your attention on the wrong strategies for the stage in business you are at.
You think that making money in your business should be more complicated than it really is.
And so you are making it more complicated than it is.
When really it's simple.
You don’t need to have 12 months of content mapped out.
You don’t need an email funnel.
You don’t need a high converting website.
In this episode I, share the only 3 things you need to start making money now in your business, plus how one of our students from The Modern Marketing Collective applied this process and had her biggest revenue month in business.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients
Join The Modern Marketing Collective to get booked out with ideal clients
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
Allowing your content to be public when you don’t think it’s perfect is uncomfortable.
But not as uncomfortable as spending hours perfecting content… and not having any clients.
I wouldn’t have a podcast if I allowed myself to indulge in content perfection.
Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode.
And secondly because even if I did have episodes to publish, I would delete all the episodes after they were published because I wouldn’t think any of them are perfect!
For many of my clients, the pressure they put on themselves to produce perfect content is holding them back from growing their business.
They aren’t sharing content, which means their audience isn’t growing, they aren’t connecting with their audience, their enquiries aren’t increasing and they aren’t booking more clients.
In this episode, we are exploring three powerful thoughts to help you move past your content perfectionism so you can consistently share value with your audience, and in turn, see more results for your business.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients:
Join The Modern Marketing Collective to get booked out with ideal clients:
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
When we are starting out in business, we are often so excited to have any opportunity to do the work we love.
We may offer what we do for free to those around us. And this can feel like such a positive; a fantastic opportunity; and really exciting to us.
This can also benefit us by helping us build our confidence, experience and processes in our businesses… versus no work at all.
Soon. when we do take on our first paying clients, often this eagerness we have to do the work we love - and sometimes our desire to please our clients - can allow more work than we first agreed on to creep into what we are doing.
Or we didn’t have a clear agreement around how much work we would do, at all.
We can feel as though we are grateful to our clients for choosing to work with us, and for giving us an opportunity.
However, over time, as we work for free or overwork for the amount we are paid, we start to either resent our work, our clients or both.
We can also find ourselves in a position where we don’t have more capacity to take on paid work, because we are overworking, and being underpaid for our existing clients.
So how do we stop working for free, or overworking for our clients?
We explore exactly this in this episode.
LINKS:
Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients:
Join The Modern Marketing Collective to get booked out with ideal clients
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind
Website: https://emilyosmond.com
Instagram: https://www.instagram.com/emilyosmond
Facebook: https://www.facebook.com/emilyclareosmond
You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business.
It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus.
And add to that the fear of getting it wrong and what other people will think of you.
You know who you want to work with, and where you want your business to be… but you just don’t know how to get there.
Let me share something with you…
Of course you don’t know how to get there or how to market your business - you have never done it before!
In this episode we are talking about why you are not supposed to already feel confident marketing your business - and what will ultimately help you to become confident.
I also share how marketing is an ongoing process and craft to hone - just like your qualification, skill or expertise - and why the most successful business owners understand this.
Register for my free online class: The 3 Reasons Your Followers aren’t Converting to Clients.
You are going to become clear about:
- The 3 simple strategies to turn your followers into clients ASAP
- How to become in demand with your ideal clients
- The #1 issue stopping you booking clients now - and how to change that.
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
For many of my clients, their end goal is to help more people than they can with one- on-one clients, by creating a leveraged revenue stream in their business in the form of an online program.
However! What often happens, is that they skip ahead before their business is ready by creating and launching an online program, without having demand for it.
This can leave them without solid revenue (or any revenue at all) coming into the business, and a lot of unneeded stress in trying to sell something that their business - and audience - isn’t ready for just yet.
In this episode, I discuss the order of building a business that I recommend to my clients and why; the key benefits of working with clients before launching a program; and how important it is to create offerings based on demand from our audience.
If you are not yet booked out with clients, join The Modern Marketing Collective at emilyosmond.com/collective
If you are booked out with clients and want to scale with an online program, join the waitlist for Scalable Mastermind at emilyosmond.com/scalable
For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content!
So what are we sharing in our marketing?
Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience.
So how do we share this through our content?
We share us: our voice, our thoughts, our ideas, our advice, our experience… Us.
This means we need to be visible in our marketing - but for many small business owners, this can feel extremely scary, uncomfortable and hard.
In this episode I take you through some simple steps to help you build your confidence to become more visible in your marketing and why it is vital for us as service based small business owners today.
LINKS:
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We often hear about the fear of failure and how this can hold us back from taking action in our business.
But what about the fear of success?
For many of my clients, this type of fear - about what might happen when they do achieve their goals - can be just as powerful in stopping them from moving forward.
In this episode, I’m sharing some sneaky fears that might be holding you back, plus my three step process to help you move through these.
LINKS:
Previous episode mentioned:
How to say no when you don’t want to let anyone down
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
As you transition from starting a business to being established, you inevitably encounter a really challenging step in growth - learning how to say no to work!
In this episode we explore the many reasons you may want to say no to work, and the ways of doing it that help both you and prospective clients.
We explore the different stages of business and how things inevitably need to change from saying yes to almost everything to saying no to almost everything! I explain the reasons why this transition can be so hard and why it’s so important in order to scale and grow your business.
Saying no allows you to stay focused on your goals and the evolving vision you have for your business, to hone and specialise your work in order to focus on the niches you’re passionate about and avoid the resentment that often comes when you accept work you don’t want.
I share with you the ways I’ve learnt how to do this and how I navigate the various ways of saying no - from declining work you used to do but no longer want to pursue, to ending working relationships with clients that you no longer want to work with.
I promise you, saying no gets easier! I’m excited to share my learnings with you, so you can scale and grow in the direction of your dreams.
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work around your family and light you up inside.
My guest today is Emma Powell, a physiotherapist and pilates instructor who also owns a small business while raising four children. After 13 years of working for others, Emma saw the need for a female-led health space in Ballarat so she courageously left her job and created bodyBEgood.
bodyBEgood’s physio team treats sports injuries, spinal pain, work-related injuries, women's and men's health, chronic pain, and many other problems. They also run 3 different types of classes: Reformer Pilates Classes, Clinical Pilates Classes, and Pre and Postnatal Pilates Classes so there is the perfect class for everyone!
In this episode, we’re exploring how Emma has built her pilates business while raising four children. Emma shares how the experience of having caesareans for all four of her children’s births led her to feel lost without enough information out there for recovery. She’s launching a new online program, releasing in September, to educate mothers on rehabilitation and join an amazing like-minded community.
In our conversation, we cover the reasons why Emma decided to leave her employment, the challenges of starting a business during maternity leave, how she attracted those first clients, the most effective marketing methods, attracting her ideal clients, growing her family, finding the right fit for her team and what she has in store next.
You’re going to love this episode. Emma is an inspiration to all women and mothers out there who are dreaming of their next steps.
Enjoy!
LINKS:
Connect with Emma Powell:
Instagram: @bodybegood and @completecsectionrecovery
Website: https://www.bodybegood.com.au/ and https://www.completecsectionrecovery.com/
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
Website: https://emilyosmond.com/
Instagram: https://www.instagram.com/emilyosmond/
Facebook: https://www.facebook.com/emilyclareosmond
As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there.
In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats.
It’s important to remember that we are all unique with our own personal flavour and take on any given product or service. If you have built your brand by showing your authentic self, competitors will just not be able to copy your content with the same effect.
I absolutely don’t want you to hide your amazing content away from the world because of copycats. You’ll miss out on connecting with your ideal client and building up a content bank that will see you grow your audience in alignment with your brand and message.
Come back to this episode again when you need a refresher on how to reframe your fear to move through it and keep putting your content and your fantastic self out into the world.
LINKS:
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Should you show your prices on your website?
I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else).
In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website.
We kick off this conversation by discussing what is simple for you, your client and exactly what makes sense for your particular business. When we don’t disclose our prices we add an extra step to our process, speak to more people, use up more time, and lower our conversion rate.
I’ll discuss any fears you have surrounding displaying your prices and the common narratives we’re told by others about what we “have” to do. I would love for you to always question these ‘should’ statements whenever you’re told them in your business and decide whether it is going to work specifically for you. Remember, it’s YOUR business and you absolutely don’t have to do what everyone else is doing!
LINKS:
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level.
In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to be increasing your focus and attention. It could very well be all 3!
To kick it off, I want to encourage you to make sure you’re tracking your statistics at least monthly. These include your average website visitors, social media reach, podcast listenership etc. You need to reflect on where your ideal client is hanging out and how you can get in front of them to find new ways of increasing your reach.
I’ll take you through practical ways you can optimize each lever to start seeing remarkable results. You’ll protect your business by keeping your eye on these 3 key areas so make sure you write them down or come back to this episode again when you’re ready to focus on the next lever.
Enjoy!
LINKS:
Previous episode mentioned:
- How your marketing now is creating future results
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Are you spending hours and hours creating content, emails and marketing and just not seeing conversions?
In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!).
This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business.
All of the quality content you share, the launches you spend so much time working on, your marketing and the relationships you are building will pay off with spectacular results down the road.
We always think everything will be instant in our society but it can take clients a while before they’re in the right space and time to commit to working with you and it can be that single piece of content or email you sent 3 months ago that pushes them to sign up.
I’ll take you through the business tracking method we use in The Modern Marketing Collective to find out how our past marketing is influencing our audience to become new members. You can use this in your business to find any patterns and areas where you should be spending more of your time and energy to see results in the future.
LINKS:
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year.
In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and what you want to accomplish for the remainder of 2022.
These questions are very useful to look at so much more than just your sales or how many clients you have. We’ll explore how you’ve grown as a business owner and where you want to be by the end of the year. You’ll thoroughly enjoy taking this moment to look at how far you’ve come.
Write these down so you can come back to them again and then head over and take my Marketing Personality Quiz to find out your marketing superpower!
LINKS:
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you.
I’ll then take you through 7 of the processes we explore in The Modern Marketing Collective that you'll be implementing in your business. Through these steps, you’ll no longer just be waiting for clients to find you and start to actively reach and connect with your audience, leading to more demand and higher sales.
The Modern Marketing Collective is a 12 month experience so I’m not expecting you to cram everything into a few weeks! You’ll have plenty of time and support to go through all of the content together and have access to regular group coaching calls with me where you can bring all of your questions and observations.
Not to mention a private members podcast group, immediate access to the $2K Kick Off Challenge, and a community of like-minded business owners who are all passionate about supporting each other.
But why should you enrol right now? I’m so excited to tell you the special offers I have released for anyone enrolling between now and Tuesday the 14th of June. You’ll be able to implement these in your business straight away with targeted results and benefit from a network of entrepreneurs.
So what are you waiting for?
LINKS:
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
My authentically Real Instagram Reels training starts this coming Monday 6th June 2022!
If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing.
And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit.
But you don't know how to use video - and specially Instagram Reels - as an effective piece of your marketing strategy - in a way that feels natural and purposeful for you.
Pointing, dancing and miming just feels so unlike you and your brand! So you feel frozen taking action. Let’s fix this!
In my Authentically Real Instagram Reels Challenge, you’ll learn how to use Reels to build a GENUINE connection with your audience, the SIMPLE strategy to create content for them and…
We’ll wrap it all up by looking at where Instagram fits into your overall modern marketing strategy to attract your ideal clients.
Dates & Times
11am to 11.30am on 6th, 7th and 8th June 2022 - 30 Minute Reels Trainings
11am to 12.30pm on 9th June 2022 - 90 Minute Modern Marketing Masterclass
Register for free now at www.emilyosmond.com/free
Now join me for this episode where I share the four key ways that I have used video marketing on Instagram to attract more than 700 students to The Modern Marketing Collective over the past almost four years.
I share timeless strategies that will work no matter what little changes happen to platforms over time - and have been proven to work in my business year after year.
Connect with Emily Osmond:
- Website: https://emilyosmond.com/
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Instagram: https://www.instagram.com/emilyosmond/
- Authentically Real Instagram Reels Challenge: https://emilyosmond.com/free
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers.
In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business.
We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional with her offers. Rachel joined the Modern Marketing Collective 1 year ago and has thoroughly enjoyed and benefited from the retreat, the community and the self-paced learning.
In just 2 months following the retreat, Rachel had her very first $10k month backed up by a $7k month. She made $60k revenue in her first year and has already beaten that this year!
We discuss the nervousness Rachel felt around marketing and using video and reels. Rachel was very shy about showing up on camera and she talks openly about how she turned that around and now absolutely loves doing her marketing using this quick and easy method.
You'll find so much value in Rachel’s experience and advice. She tells us to be confident in our own business and our worth. We need to learn to prioritise ourselves and our business by not letting other people’s needs to always come first.
LINKS:
Connect with Rachel:
Website: https://www.racheljane.co/
Instagram: https://www.instagram.com/racheljane_design/
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
What does it mean with Instagram doubling down on video content on the platform?
How can we make the most of this change as small business owners to engage and connect with our audience?
What adjustments - if any - should we be making to our marketing strategy based on this update?
And how do we adapt while staying authentic to ourselves and in tune with our audience?
I cover these questions and more in this episode.
REGISTER for my free Authentically Real Instagram Reels Challenge, June 6th to 9th at emilyosmond.com/free
No dancing, pointing or miming required - promise!
My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic.
In this episode, we talk about the practicalities, thoughts and feelings behind Jacinta leaving her corporate job, Alicia closing her other business, the challenges and wins, and how their business has grown over the last few years.
Amazingly, they started their business with only $500 each and then used their profits to reinvest and grow the business. We explore their marketing, hiring new staff and the new strategies they’re incorporating to see their business reach new audiences.
Jacinta and Alicia’s business journey is inspiring to all entrepreneurs, especially those just starting out and wondering how they’ll manage both their day job and this exciting new opportunity. Their dedication and faith have paid off in a wonderful and successful business that will continue to grow and create so much wonder and joy for children.
LINKS:
Connect with Jacinta and Alicia:
Website: https://thelittlepotionco.com.au/
Instagram: https://www.instagram.com/thelittlepotionco/
Facebook: https://www.facebook.com/thelittlepotionco
Email: hello@thelittlepotionco.com.au
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Apply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
One of the things my clients have in common is a desire to create more freedom in their business. They want more flexibility for family, to pursue other interests, and enjoy life without being restricted to a rigid schedule.
Do you want the same thing?
In this episode, I’m sharing 5 ways to create more freedom as a solopreneur. First, I share a bit about what a solopreneur actually is and then dive into how to create that flexibility we all desire.
I talk about simplifying your offerings, using technology to help establish boundaries, and the benefits of outsourcing and using contractors. I discuss minimal, viable marketing and how many business owners are busy doing the easy work instead of focusing their efforts where they need to. I also talk about the importance of taking time off work for fun and how this contributes to you being more refreshed and productive in your business.
These 5 tips are things that I have honed in my business and helped me create a smart, lean, and simple business with more revenue. I teach you how to do this and so much more within the Modern Marketing Collective - check it out!
LINKS:
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Apply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
“I’m feeling so flat today. I'll need at least 3 coffees before having enough energy to make any content”
Sound familiar?
It’s a common thought that when you’re showing up online you have to be super pumped, full of excitement and full of energy.
But I’m here to tell you that’s simply not sustainable. It’s impossible for us to be feeling on top of the world every single day.
So in this episode, I’m sharing what to do when you just don’t feel like showing up. I used to think I had to feel amazing and it wasn’t until I went through some very difficult times when the last thing I felt was full of energy that I learned you can show up no matter how you’re feeling.
All you need is a belief in and a passion for what you’re selling and your audience will find value in your content. Your audience might have just needed that one more push to purchase from you.
So keep showing up!
LINKS:
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Apply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Are you struggling to connect the dots between making your offers available and people actually wanting to buy them?
You’ve got a website, a whole bunch of offers, you’re posting content and you might even have an email list, a lead magnet and landing pages.
You’ve learned what you thought were all the “business”’ things you needed.
But these aren’t what create demand and make people buy from you. For any of these things to work, you need to establish the core simple fundamentals first.
In this episode, I’m diving into how to market your offers so your audience really want them. It’s not about telling people the details of what you’re selling but about knowing your client, their needs and desires and effectively communicating how YOU can solve their problems.
To make real connections that convert to sales, you need to transition from selling the functional details of your products and services to selling the RESULTS. Stay tuned toward the end as I share some questions to ask yourself to help make this shift in your business.
Get to work on being intentional, not offering everything to everyone but simplifying and actually marketing what you have in a way people WANT to buy from you.
LINKS:
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Apply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat
Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you have a really effective offer ecosystem in your business?
In this episode, we’re discussing the importance of your offer ecosystem. I’ll explore exactly what this means, what happens when you don’t have it in place in your business, why you need it, what it looks like, and what happens when you have it in place.
I’m so excited to be talking about this topic as it can make such a huge difference for your time, skills, sales and confidence. By creating a targeted and clear offer ecosystem, you’ll build your expertise and clarity in exactly how you can help your clients and become known in your industry.
I’ll run you through how to do an audit and create intentional offers that serve you and your clients. Selling will become much easier because everything you offer is compelling and clear and you’ll no longer have to run a ‘bitzer’ business.
You can look forward to working less and earning more - so what are you waiting for?
LINKS:
Free Online Class: The 3 steps to turn your followers into clients. Find out more here
Join the Modern Marketing Collective here
Apply forScalable Mastermind to scale your time, impact and revenue with an online program
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
What comes to mind when you consider success and failure?
In this episode, I’m discussing how to build momentum in your business and what to do if you’re struggling. Momentum is not about winning every time. It is built during the times when things are not working and it is completely dependent on how you respond.
I’m often asked how I maintain my momentum building my business and reach success. It all boils down to staying committed to the process and releasing myself from the outcome.
I’ll run you through questions to consider to reflect on how you can build momentum when you’re in the middle of road bumps. Just keep going - keep showing up for yourself and your business and you’ll come out the other side.
I’m also sharing some very exciting news about my next Winter Edition of the Elevate Business Retreat! I’ll discuss all of the amazing inclusions and what you can expect when you attend as a member of the Modern Marketing Collective.
I can’t wait!
LINKS:
Applications are open for the Winter Edition of my Elevate Business Retreat! Apply here now
Join the Modern Marketing Collectivehere
Apply forScalable Mastermind to scale your time, impact and revenue with an online program
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
My guest today is the amazing Prue Simmons from Dying to Weave. Prue is a member of the Modern Marketing Collective and has lived her life by following her true passions and embracing life as it pivots and changes to build a successful business with incredible growth.
Prue started working in the environmental industry as a zoologist and travelled across the world, she then went on to host her own radio show and is now running a very successful business, Dying to Weave, as a Saori weaver from her lama farm in Victoria.
She has become one of only 3 people in Australia accredited to teach a uniquely Japanese style of meditative weaving, Saori. She has definitely embraced a super niche!
People from all over the country come to her weaving workshops, join her membership and attend the weaving retreats and immersions each year!
In this episode, Prue is sharing her journey through previous careers, her self discovery travels, her experience in the Modern Marketing Collective and starting and growing her own business. She has had tremendous success and has even paid off her mortgage, reached 6 figures and lives a life that truly lights her up.
I can listen to Prue’s amazing stories all day. Her passion and belief in herself are truly inspiring and you’ll feel motivated to embrace your dreams and achieve your goals.
After all, life is too short to not do what you love.
LINKS:
Where to find Prue:
Website: http://www.dyeingtoweave.com.au/
Instagram: @dyingtoweave
Facebook: @dyingtoweave
Free Online Class: The 3 steps to turn your followers into clients
Join the Modern Marketing Collectivehere
Apply forScalable Mastermind to scale your time, impact and revenue with an online program
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you believe that your success is inevitable?
Your belief in your vision is the only thing you truly need to get started. Everything else flows from there, including the ‘how’.
This episode will inspire you to dig deep to examine the beliefs you hold about yourself, your business and your offerings. If you’ve been talking about starting a business, you’re just starting out or you want to take your business to the next level, it all comes down to your belief.
I discuss the relationship between your belief in what you have to sell and how this will flow through into your marketing, pricing, language and energy when it comes to selling. I share an example of when I invested into my own business and a case study from a client within the Modern Marketing Collective about how our beliefs shape our actions.
Once you’ve listened to this episode, take the time to write some thoughts down to help you uncover your beliefs.
Think about where you’re at and where you want to be. What is holding you back?
What makes your offer the best option for your ideal customer?
LINKS:
Free Online Class: The 3 steps to turn your followers into clients: https://emilyosmond.com/free
Join the Modern Marketing Collective to get booked out with clients. https://emilyosmond.com/collective
Apply for Scalable Mastermind to scale your time, impact and revenue with an online program: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
What does power mean to you?
Today’s episode is from a live conversation I held on Instagram for International Women’s Day with Kemi Nekvapil. Kemi is one of Australia’s leading coaches for female entrepreneurs, an author and an incredible international speaker. Her mission is to help women to own their worth, find their power, and use their voices.
Kemi discusses her book ‘Power: A woman’s guide to living and leading without apology’. We all have power and Kemi breaks it down into her 5 key principles; Presence, Ownership, Wisdom, Equality and Responsibility.
The theme for International Women’s Day is ‘Break the Bias’ but we also have to break the bias in our own heads. Don’t wait for others to give you permission. Use the opportunity to be present in your life, take ownership over your path, sit with wisdom, know that you are equal to everyone in the room, and be responsible for your own privilege.
Kemi shares her personal stories openly to illustrate her principles and how they have impacted her life. She is truly inspiring to listen to and I’m so grateful to be bringing you this incredibly important conversation.
To take ownership of your power, grab a copy of her book today!
LINKS:
Where to find Kemi:
Book: POWER, A woman's guide to living and leading without apology
Website: https://www.keminekvapil.com/
Instagram: @keminekvapil
Free Online Class: The 3 steps to turn your followers into clients: https://emilyosmond.com/free
Join the Modern Marketing Collective here
Apply for Scalable Mastermind to scale your time, impact and revenue with an online program: https://emilyosmond.com/scalable
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
How can we become more consistent with our marketing?
I get this question all the time. I know it can feel so exhausting and overwhelming to keep coming up with quality strategic posts that aren’t just superficial or surface level. But if you implement and plan your strategy, you'll be far more likely to stay on top of your content and keep showing up for your audience.
In this episode, I’m discussing practical ways to help you increase your consistency. I’ll also share the shift I made personally that has helped me immensely with staying consistent.
It all comes down to what consistency actually means to you. Is it 1 post a week? Emailing your audience once a month? When you bring clarity to exactly what you want to aim for, enacting a plan becomes so much easier.
I’m here to help you map it all out! Without the need to wait for those magical days when you’re feeling 110% and ready to leap out on the camera.
Enjoy!
LINKS:
Join the Modern Marketing Collective here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you want to scale your online program to make more than $100k each year?
If so, applications are open for the Scalable Mastermind!
In this episode, I’m diving into the Scalable Mastermind to explore exactly what you can expect when you sign up for this 6 month immersive experience.
I’ll take you through the six phases that are included in the mastermind, the live event in Melbourne, the seasoned online program owners sharing their expertise, the included daily support and the group strategy calls.
If you’re ready to commit to the process of making at least $100k per year from your online program - the Scalable Mastermind is ready for you.
But you only have until Friday the 4th of March so sign up now!
LINKS:
Previous episodes mentioned:
- From biscuits to online baking classes with Debbie Holland of Little Bikkie
- From brand photographer to online program owner and mentor with Prue Aja
Apply for Scalable Mastermind: Applications open from Friday 25th February to Friday 4th March. Learn more about Scalable here
Join the Modern Marketing Collective here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Have you ever wondered if you can make a business out of your hobby?
In this episode, I’m chatting with the remarkably creative Debbie Holland. Debbie is the owner and founder of Little Bikkie Sugar Craft, a small business that has evolved and grown rapidly since its humble beginnings in Debbie’s home kitchen in 2019.
Debbie loved cookie decorating as a hobby and since taking the plunge to create her business has managed to turn her pastime into an incredible success. Her business grew unbelievably quickly to reach more than a quarter of a million dollars in revenue by the end of its first full financial year!
Debbie made the leap to scale her business by creating online classes, recipes and even became one of Australia’s top stockists for cookie decorating products - even with a fear of technology!
We’re exploring Debbie’s origin story with Little Bikkie, her decision to move into the online educational space, her biggest challenges, the lessons she learned from Scalable, and her first amazing launch.
Debbie’s story is truly inspirational and will speak to everyone who is weighing up whether their ‘hobby’ is worth pursuing into a business.
Connect with Debbie:
- Website: https://www.littlebikkie.com.au/
- Instagram: @little_bikkie
- Email: info@littlebikkie.com.au
Apply for Scalable Mastermind: Applications open from Friday 25th February to Friday 4th March. Learn more about Scalable here.
It’s not too late to register for Design Your Online Program Week ($100) here! It’s running this week and I can’t wait to see you there.
You will receive the recordings of the daily trainings, where I’m teaching you how to make 5 key decisions needed for any online program:
The PERSON, PROBLEM, PROCESS, PARAMETERS and PRICE.
This week is going to save you months (even years because I know this can hold some people back that long!) of second guessing and uncertainty…
And get you ready to launch your online program out there into the world so you can welcome your first paying students!
Plus bring your questions about your online program idea and I’ll answer them live!
Then this Friday, applications open for the very first time for the NEW version of Scalable:
The Scalable Mastermind!
Join the Modern Marketing Collective here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Creating and launching an online program is such an exciting, fun and challenging journey. It takes bravery to make the leap and send your knowledge and experience out into the world to benefit others.
In this episode, I’m chatting with the remarkable Prue Aja. Prue is one of Australia’s most in-demand portrait and branding photographers and has followed her passion for mentoring to create her very own Business Academy - The Go To Photographer.
Prue is one of my students in The Modern Marketing Collective and in Scalable. We discuss her experience and everything she has learned from her journey evolving from a brand photographer to an online program owner.
Prue shares openly about her thought process and hesitation before launching her online program, the challenges and obstacles she overcame, the exact method she used to launch and how she now spends her time in her online business.
You’ll find so many nuggets of wisdom listening to Prue’s story, I’m so grateful to have her on the show today to share with you.
Enjoy!
Connect with Prue:
- Website: https://www.prueaja.com/
- Instagram: @prueajaphotography
- Facebook: @prueaja.co
Join the Modern Marketing Collective here
Learn more about Scalable here
Register for Design Your Online Program Week ($100) here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Launching your own online program can feel overwhelming. The path can feel so complicated and full of obstacles that I’ve seen clients give up time and time again to return to what’s comfortable and familiar.
So, how do you succeed and grow your program? Preparation!
In this episode, I’m preparing you for growth with the 6 stages of scaling your online program. I’ll walk you through each step, from designing and launching to growing it bigger than you thought possible. I’m discussing the emotions and experiences along the way so you’re equipped and know the challenges that will be thrown at you.
If you’re becoming booked out with clients, you’re absolutely ready for this next step.
I want to see you succeed so I’m exploring these phases in detail to help you plan. Creating, launching and scaling your own online program is such an amazing journey and I don’t want you to miss out!
LINKS:
Previous podcast mentioned:
- The five key decisions to make when you design your online program
Resources mentioned:
- Go-to Business Resources - Emily Osmond
Join the Modern Marketing Collective here
Register for Design Your Online Program Week ($100) here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
There are so many decisions to work out when you’re designing your online program. Hundreds of thoughts will be flashing through your mind and it can become overwhelming to work out where to begin.
In today’s episode, I’m sharing the five key decisions you have to make when you’re creating your program. These major decisions will help you think about each aspect of your program to ensure you’re developing it with your ideal clients in mind.
Whether you’re creating a mastermind, workshop, course, or membership, these are five of the most significant choices you need to make before you launch. If you don’t nail down your answers to each of these, it can be difficult to grow your program and connect with your ideal audience.
Grab a pen and paper and jot these down now!
LINKS:
Join the Modern Marketing Collective here
Register for Design Your Online Program Week ($100) here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Have you been toying with the idea of launching your own online program but are unsure if you’re ready?
In today’s episode, we’re looking at the four great signs that you’re ready to launch an online program. Even if you’re feeling nervous and doubtful, if you can check all four of these off - you’re ready to roll.
Firstly, I want to say that having an online program is so much fun! It’s so fulfilling and inspiring every single day I get to teach such amazing people. I absolutely love running my online program because of the community I have the privilege to work with and seeing their incredible transformations.
So if you’re pumped and have ticked each of these signs off, jump over to my website and register for the Design Your Online Program Week to learn everything you need to launch your program and business to the next level.
LINKS:
Join the Modern Marketing Collective here
Register for Design Your Online Program Week ($100) here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Welcome back in 2022! I’m so excited to be bringing you the very first episode of the year.
As business owners, we always dedicate January to setting our intentions and to map out the year ahead. By chatting with my clients, I have found that many women have trouble setting their financial goals for their businesses because they’re just not motivated by money.
This often leads them to not meet these goals because they never really felt the drive to earn more. It can almost feel unsafe and uncomfortable to be earning more and more money.
In this episode, I’ll discuss the research and societal conditioning that has led women to have less of a drive to make money than men. We’ll reframe our thinking by exploring the relationship between money and value. By focusing on the value you want to deliver to your clients, you can find motivation in a completely different way.
I’m also thrilled to be sharing with you my new program! After the episode, head over to my website (links are below) to register right now to take advantage of this amazing opportunity.
LINKS:
Join the Modern Marketing Collective here
Register for Design Your Online Program Week ($100) here
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We’ve come to the end of 2021 and this is my last episode of the year! This is the perfect season to take time out to reflect on the year that was and what we want to bring into 2022.
In this episode, we explore and review your business through seven powerful questions to help you consider every aspect. We’ll examine what worked well and what didn’t, how you stepped out of your comfort zone, who you connected with, and what you want to manifest in 2022.
I’d love to hear your thoughts and feelings about this reflection. Send me a DM on Instagram to let me know.
Thank you so much for joining me and spending this time with me this year. I wish you a very happy and joyous break and I’ll see you in 2022!
LINKS:
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
In this episode, I share four practical ways to help you fast track your ability to be seen as an expert in your industry.
I talk about building your content, going more in-depth to really add value to your audience, challenging yourself to be visible, and being brave enough to have an opinion on topics within your industry. I also discuss being your own PR person, going after things that make you more credible AND sharing these things with your audience.
Many business owners sell themselves short because they don’t know it ALL. But the mindset shift that will change this is going from thinking you have to be THE expert to being AN expert.
I also share the final offer from my 3 week End of Year Extravaganza... Stay tuned to find out the details!
What area are you going to focus on first? Send me a DM on Instagram @emilyosmond. I’d love to hear from you!
LINKS:
GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE
GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Can you believe it’s my 200th episode? I’ve absolutely loved sharing my podcast with you!
Let’s talk niching. Are you trying to niche too early in your business?
Business owners at the beginning of their entrepreneurial journey can feel immense pressure to find their niche and stick to it. I felt I couldn’t even begin to market myself if I didn’t know what my niche was.
Sound familiar?
In this episode, I’m talking about the process of niching down in your business. Finding your niche is a very effective way to corner the market and become an expert in a specialised field to provide a one-of-a-kind solution for your ideal client.
BUT don’t feel like you have to find your niche immediately before you even begin selling your offers or services. Take your time and pause. I’ll share with you the process I provide my clients in the Modern Marketing Collective to find the problem that you enjoy solving and an area that absolutely lights you up
Through experience, self-reflection, and a thorough understanding of the market, your niche will find you.
LINKS:
GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE
GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
There’s always a sense of fresh ambition at this time of year as I start thinking about the year ahead. I reflect on what worked this year, what didn’t work, what I want more of and less of in the future.
I also turn my focus on where I want to invest so I can learn and grow in ways that matter to me.
If you’ve been thinking along the same lines, you won’t want to miss out on my End of Year Extravaganza! For the next 3 weeks, I’ll be offering 3 bundles, each designed to make 2022 your best year yet.
These are very limited and exclusive bundles for business owners who are ready to wave the overwhelm goodbye and join me inside the Modern Marketing Collective.
Be quick to grab your Black Friday Biz Boost Bundle because it’s available for one week only! Check out the episode to find out what’s included.
LINKS:
GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE
GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
If you’re just starting out in your business and looking to take on those first few clients, this is absolutely the episode for you. This is also going to be really relevant for you if you’ve already made your first $2k but you don’t yet have the consistency of clients coming in.
Make sure you listen to Part 1 of this conversation if you haven’t already where I discussed the top 3 things you need to focus on in preparing to make your first $2k. In this Part 2 episode, I talk about the strategies and actions you need to focus on to make it happen.
I see a lot of people getting caught up in strategies that aren’t suited to where they are at in business so it’s really important to keep things simple. Find people to sell to, tell them what you sell, and believe in what you have to offer. Sounds easy right?
I talk about reaching out to clients through personal connections and referrals and telling them what you sell through clear language, not getting bogged down in complicated or vague language, or downplaying what you do.
I also share some great tips from my sales conversation process which is included in the Modern Marketing Collective to help you have those conversations in a way that’s natural and focuses on the outcome for the client.
This 2 part series is jam packed with so much value and I know that if you take these strategies on board, you’ll reach that milestone first $2k in no time. Remember, connection over perfection!
LINKS:
Make sure you listen to Part 1 of this episode here
Find Jenn Donovan on Instagram here
Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
If you’re just starting out in business, it can feel like a monumental task to get those first few clients and start making money. It’s a steep learning curve and there are a lot of fears and limiting beliefs to overcome.
It’s easy to look around at other businesses and think you need to match what they’re doing to get started. But the truth is, you don’t need beautiful branding, business cards, a flourishing Facebook group or even a website to get started. The only thing you REALLY need to be in business is clients.
In this episode, I talk about the 3 things you need to focus on in preparing to make your first $2k in business. It doesn’t have to be complicated so keep it simple. It’s really just about having something to sell, a price for it, and a way for people to pay you. And even more importantly, the courage to put yourself out there.
Everything else will build and grow as you keep going on your journey. The main thing to focus on now is getting started and making appropriate decisions for the stage of business that you’re in.
Tune in next week for Part 2 of this conversation where I’ll be talking about the top 3 things you need to do to start getting clients. You’re going to love it.
LINKS:
Check out Kaere from Aestive: https://www.instagram.com/aestive_/
Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’
Join the waitlist for the Modern Marketing Collective here
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Are you looking for financial security?
Do you have a love and a passion for creating?
My next guest is here to talk about a potential career that you may not have considered before.
In this episode, I’m chatting with the incredible Bernadette Janson, founder of The School of Renovating. Bernadette retired from nursing when she was 29 years old and has been renovating for over 30 years since.
Bernadette started The School of Renovating with the intention to help women increase their financial security. We discuss how renovating your family home has tremendous potential to earn tax-free money.
We discuss how she struggled with her early offerings in her business. This experience led her to work hard and focus on her business model to examine what was working really well and what was letting her down. She shares all of her learnings, the changes she made to her programs, and the method she is now using to deliver her courses to increase her sales.
Bernadette currently has a group of 14 women who have put money into a joint venture. We talk about the different joint projects we have done and how the business model differs when working with friends or in a group.
Bernadette has been in business for 8 years, she generously shares all of her advice to women just starting out or those creating online courses to foster an authentic connection.
I am so excited to talk at Bernadette’s upcoming conference ‘She Renovates Livestream’. This event focuses on real projects and everyone in the audience will benefit from a wealth of experience and knowledge. I hope to see you there!
LINKS:
Website: https://www.theschoolofrenovating.com/
Podcast: She Renovates
Instagram: @the_school_of_renovating
Facebook: https://www.facebook.com/theschoolofrenovating
Join the Free Facebook Group
Book your ticket for She Renovates Livestream here - Use discount code: EO50 at checkout before the 15th of November for $50 off the early bird tickets!
Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Are you confused thinking whether you should keep growing your business or start to scale?
Are you unclear on the difference between the two?
My topic today is a common mistake I see many service-based business owners make frequently. They are so excited to start scaling their business they begin well before their business is ready and there isn’t enough demand to make it successful.
In today’s episode, I’ll run you through the difference between growing and scaling, when you should be doing each of these, and how to determine when your business is ready. I’ll also talk about the danger of getting them mixed up, attempting to do them at the wrong time, and the power in the correct process.
To illustrate the difference, I’ll provide examples we can examine thoroughly to understand why growing and then scaling must be followed in the right sequence.
Exciting news! I’m re-opening enrolment for the Modern Marketing Collective, head over to my website to sign up. While you’re over there, I also have a new online masterclass addressing the three reasons your followers aren’t converting into clients. Check it out!
Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you show up online in a real way?
Or does the idea of talking to camera make you cringe?
Sometimes as online business owners, we can hide behind our products, services, or logos and hope that we’ll never have to show our faces. But it just doesn’t work that way. People want to know YOU and what you’re all about.
In this episode, I speak to the wonderful Jenn Donovan, social media marketing consultant, small business expert and host of the Small Business Made Simple podcast. As the founder of Social Media and Marketing, Jenn acts as her client’s marketing BFF and empowers them to go from invisible to invincible.
Jenn and I talk about human to human marketing, what it is, why it matters and how we go about doing it. We talk about how to stand out in the crowded online marketplace by having the courage to show up as ourselves and let our values shine through. It’s about creating a community, not just followers.
A lot of people are afraid to show their face on camera but Jenn shares some tips to get started and how doing this has impacted her business in an amazing way. Yes, it takes courage and a little practice, but the reward will be worth it. Just go for it and let the world know who you are!
LINKS:
Connect with Jenn:
- Websites: https://socialmediaandmarketing.com.au/
https://www.spendwithus.com.au/
- Instagram: @jenndonovan_
- LinkedIn: https://au.linkedin.com/in/jenn-donovan
- Facebook: https://www.facebook.com/socialmediaandmarketing.au
- Podcast: Small Business Made Simple
Register for my FREE masterclass: Why your marketing isn’t making you sales
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
When you’re just starting out building your own business, it can almost seem impossible to reach the six-figure mark. This is especially true when you’re in the service-based industry and you’re selling your time and expertise. BUT, I can not only help you get there, I will give you the steps to speed up the process.
In this episode, I’ll run you through the six proven methods I used in my entrepreneurial journey to reach six figures faster than I thought possible. I have found this list absolutely essential in creating my success and exceeding my goals in such a short amount of time.
I have been where you are. The six-figure mark was one of my first big goals because it allowed me to have some breathing space. I no longer felt the need to be constantly hustling every day for sales and could begin to scale my business.
I would love to hear your experiences with any of these methods or if you’ve found another way that has worked for you. Community is incredibly important to me and I believe we should all be supporting and helping each other succeed in business.
LINKS:
Previous podcast episodes mentioned:
The numbers behind a $10k revenue month | Showit Blog (emilyosmond.com)
Register for my FREE masterclass: Why your marketing isn’t making you sales
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Are you feeling unsure of where you need to be focusing your time to reach your revenue goals?
Do you have a vague idea of what you would like to be earning each month but haven’t broken it down into an action plan?
In this episode, I’m talking about the really important numbers to consider in order to reach your revenue target. Many of my students in the Modern Marketing Collective are reaching for the $10k months because how amazing does a six figure income sound, right??
I’ll break down your monthly revenue target into steps that you can action in your business to figure out exactly how many sales you need to make and how many leads you need to generate.
This information will give you the power and clarity to know where to really focus your attention to increase your sales and conversion rate.
I can’t wait for you to check it out. Start writing down all of your figures and use these steps to create amazing results and achieve your revenue goals.
Register for my FREE masterclass: Why your marketing isn’t making you sales
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Raise your hand if you feel like creating content and marketing is your least favourite task in your business?
Trust me, I understand.
There’s absolutely nothing wrong with you if you find it hard and challenging to consistently post content to your audience. BUT you need to regularly connect with your audience to increase your marketing reach and build loyal clients. Whether you post weekly, fortnightly or monthly, your followers need to expect to hear from you.
In this episode, I’m going to chat about three tips to create consistent marketing in your business. I’ve learnt these amazing pointers from my own experience and from receiving priceless client feedback. I’ve incorporated them into my own business to ensure that I’m regularly posting, even when I really don’t feel like it.
Building your business requires ‘meal-sized’ content, so you need to set aside time in your workday to dedicate to posting and connecting with your audience. Follow these killer tips to learn how to make this process really serve your business and become just a little bit more motivating.
Register for my FREE masterclass: Why your marketing isn’t making you sales
Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you know your ideal customer?
More than their age or their demographic, do you know their challenges and desires?
Because once you know these things, and have a genuine care to help them, everything flows.
I’m shaking things up a little today to share an episode from The Profit Lovers Podcast where I had the privilege of being the guest to chat with my good friend, Melanie Miller. We talked about how I create a warm feel to my brand and my thoughts behind attracting my ideal customer.
Melanie and I talked about my focus when it comes to creating a beautiful customer experience and how I approach this in everything I do, from live events to online courses. We agreed on the importance of really caring about the people we serve, knowing their pain points, their hopes for the future and how understanding these things not only helps you serve them better but also filters into your marketing and messaging.
We also get quite personal toward the end and talk about why I’m so optimistic about life and business. I hope you love this conversation and feel inspired to really hone in on your audience and what you hope for them to experience.
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Where to find Melanie:
- Website: https://www.theprofitlovers.com/
- Instagram: @theprofitlovers
- Podcast: The Profit Lovers podcast
I’m always looking for ways to improve scheduling my work week. I have found playing around with my schedule freshens up my productivity and increases forward momentum.
In this episode, I’m chatting about the new weekly schedule that I’m currently workshopping. I’ll go through each day with you and share why I’ve assigned each task to the respective day. I have found this to be really helpful and productive and I can’t wait to share it with you.
Now I know that not everybody works the same way I do, so I’ll provide you with other options you can use to plan out your week.
This method structures my week and increases my focus. Best of all, it prevents me from worrying about when I’ll actually have time to do tasks because everything is already planned for. I would love for you to try it out (or a version of it) in your own business and let me know how you go!
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Being the face of your business and trying to market yourself when you’re an introvert can be so intimidating. Getting up in front of a room full of people and telling them why they should work with you or buy your product feels daunting, overwhelming, and almost impossible.
So how can you structure and run a successful business when you have this personality type?
In today’s episode, I’m chatting with the amazing Jessica Williamson. Jess is an award winning mindset and business coach and a serial entrepreneur who has built and scaled five successful businesses in the past five years. Jess has been featured in Forbes, Channel 9 News, and the West Australian for her knowledge and expertise in growing businesses online.
We talk about Jess’ life before she became an entrepreneur, beginning her first business, Ete Swimwear. We then move on to discuss how she identifies as an introvert, what she has come to understand about herself, and the challenges and strengths she has learned to take onboard and bring into her work-life balance.
Jess structures her business around her personality and energy levels. We discuss exactly how she plans out her week to ensure she doesn’t burn out or feel depleted. I’m so excited to share with you Jess’s top mindset tips and shifts that she has used to accelerate her businesses forward and achieve remarkable things in the entrepreneurial world.
Jess believes that if only one person takes something valuable away, then she has been successful.
Think about how your own business is affected by your personality type.
How can you structure your business to light up your life?
LINKS:
Connect with Jess
- Website: Jessica Williamson | Business Coach, Mentor & Speaker
- Instagram: @jess.williamson8
- Podcast: Couch Chats
- Magazine mentioned: THE COLLECTIVE MAGAZINE
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We’re all so so busy running our businesses that we often forget and neglect the most important thing to do to get more sales.
We need to prioritise this on top of everything!
In this episode, I’m talking about the most important task you need to be doing everyday to skyrocket your sales.
Are you ready? It’s so simple!
You need to actually tell people how to take the next step with you and invite them to work with/buy from you every single day.
Sounds easy right? But people always forget to do this as we simply assume that everyone in our audience already knows what we sell and how they can buy it. Never assume! You have new people seeing your content all the time who don’t know the next step.
Make sure you’re entwining this invitation over and over in your content to reach the right client at the right time.
Let go of your fear of being annoying or too ‘salesy’. Have conviction in your service and your product. What you offer will make a difference to your audience so you should shout it from the rooftops.
If you want to dive deeper and sell your services online, I’m running a live workshop just for you. On the 14th of October, I’m talking about the 3 big reasons you’re not fully booked and the new way to run your business.
Register here to make sure you don’t miss out!
Register for my FREE masterclass: The 3 big reasons you're not fully booked
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We've all heard the narrative that you can’t make any real money in your first few years of starting a business. It’s going to be tough, difficult and you’ll be working non-stop for hardly any profit. BUT I’m here to tell you that’s not true. Your mindset and the way you show up for your business everyday will make the difference and today you’ll find out how.
In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Michelle McCarthy. Michelle has built her graphic design studio in Melbourne and has brought together over a decade of experience in Australia, America and Europe to create a truly admired business that specialises in strategic design and bespoke branding.
We chat about Michelle’s first year of business, leaving her corporate job, and branching out on her own. Michelle shares the challenges, lessons and most importantly, the mindset change she adopted to grow her business and bring in more clients. Michelle went from her lowest month to her highest month yet by shifting the way she consistently showed up for her business!
I’m so happy to say that she’s even on track to reach her corporate salary within 12 months of going out on her own! Michelle absolutely loves working with female-led businesses. We dive into her priceless learnings from this amazing first year of entrepreneurial life and the lessons she has learnt from the Modern Marketing Collective, the retreat, and our community.
I also have some exciting news for you! To make it even easier to join the Modern Marketing Collective and grow your own business, I am giving you access to pay the program off over 12 months! Click here to get started today!
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Have you ever wondered how to find the right balance between running a professional and personal business?
In this episode, I discuss the most effective and modern way of doing business that incorporates both aspects into your marketing. As business owners, we have to make sure we don’t come across as unprofessional but we also can’t be boring, stale or stiff to resonate with our audience.
Think about what it means to be professional in your business. When I posed this question to my Modern Marketing Collective they said they wanted to be taken seriously, to be respected and for their work to be seen as having quality.
With that fantastic definition in mind, let’s stop and reconsider being ‘personal’ as being ‘authentic’. You may be surprised to learn that 86% of consumers say authenticity is a key factor when deciding what brands they like and support.
So how can you be authentic and professional?
In this episode I’ll give you three ways to introduce authenticity into your marketing and create a community that supports and cares about your business because they know you truly understand them and their needs.
This method is the modern way of doing business, so don’t just try it once. You’re a human and not a business entity, so share your human experience in your content and you’ll make an honest and open connection with your audience.
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you ever feel a bit all over the place? Are you struggling to stick to one routine? Maybe you feel the need to sleep in some days and other days you’re up with the birds wanting to take on the world. My bet is that most women can relate and this episode could help explain why and what to do about it.
My guest today is Carlie Maree, a best selling author, thought leader, and master of motivational intelligence. Through her online programs and private coaching, Carlie supports women to harness the powerful energies that reside within them and understand just how magic they are. Carlie has a deep understanding of how women work, what motivates them, what drives them and what can hold them back.
In this episode, we discuss Carlie’s book, Soul Modes, which I had the pleasure of reading recently. I can honestly say that every woman (and man) should read this book! Carlie’s teaching sheds a beautiful light on the way we operate and how we can do life in a way that honours our natural flow.
We dive into the four different modes, the purpose of each of them and the power of tapping into them specifically when it comes to business. Carlie talks about embracing the flow of these different modes in our day to day lives, rather than forcing through resistance. You’re going to get so much out of this conversation and make sure you grab a copy of the book.
LINKS:
- Soul Modes Book
- Soul Modes Movie
- Website: https://www.carliemaree.com/
- Instagram: @mscarliemaree
- Facebook: @carliemaree
- Genius Unleashed Podcast
What is content marketing?
Is there any power in it?
What should I include in my free content vs my paid content?
Where do I draw the line?
In today’s episode, we are having a look at how much value you should be giving away in your content for free. I’ll discuss what content marketing involves and how you can create a community with your audience.
I really want to have a chat about the power in content marketing and how effective it is at converting leads into sales. I know that it’s so important to have confidence in the value of your service.
I’ll walk you through the caveats to keep in mind when you're creating your free content. These are so important to ensure that you’re maximising your sales and creating a following.
Have fun with your content and be a leader. You’ll build trust with your clients and generate great sales.
Remember, don’t be your industry’s best kept secret.
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
I know it can be so daunting to work out how to grow your online course and make consistent sales. You have an amazing idea and are so keen to work with people but don’t know where to begin!
In today’s episode, I’m chatting with Mathilde Kien. Mathilde has created her business, online courses and podcast to help beginners learn French online in a fun and easy way, ‘French Made Easy’. We look at how she began her business and the valuable lessons she learnt working for herself.
I’ve had the absolute pleasure to work with Mathilde in my Modern Marketing Collective and we talk about the incredible results she has generated from the lessons she learnt through the program.
I’m so proud of her achievements and I love singing her praises. Her podcast has had almost 1,000,000 downloads. Her email subscriber list has grown from 100 to 8,500 people. Her courses have grown to 200 paying students. These are such incredible results and are a real testament to Mathilde’s passion and the methods she is using to grow her business.
I would love for you to listen and find inspiration in Mathilde’s story. She’s such an amazing member of our Modern Marketing Collective community who is so passionate about women helping women to succeed in business.
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Creating content is one of the biggest challenges for small business owners. I know that these days it’s absolutely critical to be sharing content with our audience. Sometimes this pressure can cause us to share content that isn’t really relevant or beneficial for our business which can lead to confusion in our clients.
In this episode, I will be sharing with you three incredibly useful approaches you can use to come up with really strategic and purposeful content for your business. I have found these methods to be very effective and will inspire you to come up with tons of relevant content to share with your audience.
To begin this brainstorm, I really encourage you to take the time and reflect on your business. Reflect on all of the different categories in your business and the difference it can make in the world.
I promise you, your clients will love viewing everything you are creating if you just follow these steps!
LINKS:
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Something I believe we can all stand behind is for our businesses to become more culturally and racially diverse, inclusive, and equitable. I think a lot of us know that there is work to be done but we don’t know what we don’t know. What does racial representation look like and what action can we take?
My guest today is Annie Gichuru, a Diversity, Equity and Inclusion Coach & Consultant and Founder of Uplifting Studios. Combining her experience as an internationally certified life coach, her love of storytelling, and her extensive career as an HR specialist, Annie works to support online business owners to become genuine allies and advocates for racial equity.
In this episode, Annie shares her personal experience moving from Kenya to Australia and the importance of seeing your culture represented in the media and in leadership and influential roles. We talk about what representation should look like in business and how it must be authentic and come from a values-led perspective.
With her gentle spirit and graceful manner, Annie encourages us to take a personal journey first, to educate ourselves on these important matters by listening and having conversations. Then, with a genuine heart to make positive change, we can start taking action in our business to become more diverse, inclusive, and equitable.
LINKS:
Connect with Annie:
- Instagram: @upliftingstudiostv
- Website: https://www.upliftingstudios.com.au/
- Join Annie’s free live training Your Business & Representation
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Today I have something a little different from the usual Thursday solo episodes that you've come to know!
I'm sharing an interview that I did on another podcast, The Girl Interrupted Podcast. It was such a good episode and the ladies have kindly allowed me to recast this episode on my podcast too!
Here are the details:
In today’s show we’ll look at who can benefit from producing an online program and what the perks of online offerings are for entrepreneurs and their customers. We’ll also take a look at the most common mental barriers that creators face when they get started and the best way to overcome them.
In this episode we talk about:
- What are some key factors or tactics to getting people into a program?
- How do you foster and continue to foster community throughout the duration of the entire program?
- How can any service based businesses transition into an online offering where they’re teaching vs. exchanging time for services without feeling any imposter syndrome?
- AND SO MUCH MORE...
Connect with Girl Interrupted:
@girlinterruptedco
@saevilrow - Rachelle Saevil
@uptothebeatfit - Gina Buber
Connect with Emily:
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Covid has had such a detrimental impact on economies and small businesses around the world. Today, I wanted to talk about how we can change our thinking to help us adapt to the pandemic and ensure our businesses thrive.
Melanie James is an amazing business owner with a background in event management across major sporting events, such as The Australian Open, and entertaining acts for the likes of Sia and Paul McCartney. Harnessing her knowledge and experience, Melanie created her own wedding planning company, Mellyrain Events, which offers planning, styling, and coordination.
As you can imagine, Covid has had an enormous impact on the wedding industry, with lockdowns and restrictions causing countless postponements and cancellations. Melanie hasn’t let this stop her because, with her positive mindset and determination, she made sure she didn’t just survive these limitations, she has even managed to thrive!
Melanie joined the Modern Marketing Collective when her business was younger. She shares the lessons she has learned through the course and how it has become a cheerleader to the amazing business she has built.
We discuss how she has adapted her business and services to the Covid restrictions and lockdowns. When customer needs changed, Melanie found ways to support her customers through new services, products, and programs. She has even created a new wedding postponement kit that suppliers in the industry are recommending to all of their clients!
I encourage you to listen to Melanie and find inspiration through her creative solutions and her determination to succeed.
LINKS:
Connect with Melanie
- Instagram: @mellyrain_events
- Facebook: @mellyrainevents
- Website: Home | Wedding Planner & Stylist | Australia (mellyrainevents.com)
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Do you have a signature offer?
Are you known for one core amazing offering or service that you have finely tuned to become world’s best at? Or are you spreading yourself thin and saying yes to everything?
In this episode, I talk about why you need a signature offer, what happens you don’t have one, and the incredible benefits that come when we hone ours. I talk about self-leadership and how not having a core offer plays into the scarcity versus abundance mindset.
My signature offer is The Modern Marketing Collective. I focus my energy on refining it, elevating it, and continue to make revenue from this one core offering. I love how the simplicity plays out into my marketing, promotions and enables me to hone my skills on what I know will serve my clients best.
LINKS:
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
There are some people who have entrepreneurship in their DNA and my guest today is a prime example of a woman who was born to make an impact in business.
Emma Isaacs is the Founder and Global CEO of Business Chicks, a thriving global community that operates in 11 cities across two continents. A business owner by the age of 18, self made millionaire by 23, mum of six, and best selling author, Emma is an absolute powerhouse. She joins me today to celebrate the official release of her latest book, The New Hustle.
With live events on hold, Business Chicks was forced to rethink their offerings over the last 18 months and Emma shares some of the lessons she writes about in her book, in particular the importance of being patient, relaxing into whatever stage she’s in and being okay with failure.
We talk about her role as a leader, how she takes this very seriously and how we must always be in alignment with our values in life and business. Emma shares her view on what leadership is, how it’s a lifelong journey and that there is so much beauty in being vulnerable, knowing that we’ll never have all the answers. Leadership takes courage, humility and a willingness to ask questions and do things that other people aren’t doing.
I hope you love this conversation as much as I did. Emma has an incredible amount of experience, wisdom and grace and her new book is an absolute must read. Tune in to find out how you can get yourself a free copy!
LINKS:
- Emma's Book: The New Hustle
- Emma’s Website: https://www.emmaisaacs.com/
- Emma’s Instagram: @emmaisaacs
- Business Chick’s Instagram: @businesschicks
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Whether it’s through Instagram or using lead magnets, sharing content is a great way to reach new clients and tap into a new market. However, I often see small businesses making the mistake of sharing content that just doesn’t make sense for their business.
In this episode, I wanted to talk about the content you are sharing in your business. Are you sharing content in line with your vision? Or does your message appear unfocused, vague and watered down?
I know it can be tempting to post large amounts of content when you look at other businesses, but I want you to turn down that noise and zero in your focus on your own message.
Use your wonderful creative side to think of new ways to share, but don’t change your content.
LINKS:
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
As entrepreneurs, it’s easy to get stuck in the hustle. We have a never ending to do list and not enough hours in the day. Sleep becomes a luxury and we find ourselves barely operating in a state of anxiety, exhaustion and even burn out.
If any of this sounds familiar, I’m delighted to introduce you to my guest today, an experienced naturopath, coach, speaker and mind body specialist, Vesna Hrsto. Vesna helps high performing business women battling mental and physical exhaustion to regain control of their mind and body so there’s nothing they can’t do.
In this episode, we talk about how and why to optimise your body in order to optimise your business performance. Vesna talks about creating a recovery plan and shares her insights on the incredible benefits of sleep, fixing up your diet and how anxiety and overwhelm is one of the biggest interrupters to our productivity.
We talk about the impact of psychological stress and how our bodies are a reflection of what’s happening in our minds. Vesna talks about how negative thinking leads to anxiety and physical changes our biochemistry, which makes a huge impact on our energy levels and therefore our business.
If you’re lacking energy, feeling anxious or overwhelmed in your business, this is absolutely the episode for you.
LINKS:
- Book mentioned: Straight Line Leadership by Dusan Djukich
- Vesna's Website: https://www.vesnahrsto.com/
- Vesna's Energy Reboot Kit https://www.vesnahrsto.com/energy-reboot/
Register for my FREE masterclass: Why your marketing isn’t making you sales
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Grateful is a word I see a lot in the online and entrepreneurial space these days. I’m all about practicing gratitude but I’m beginning to see how it’s not always for our benefit.
Gratitude can become toxic.
Are you stuck in gratitude and holding yourself back from wanting something more? Gratitude is one thing, but settling for subpar is another.
We need more women taking up more space in the world, making more influence, and daring to dream for bigger and better things.
I challenge you to look beyond what’s “fine” and strive for what lights you up.
LINKS:
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
We are always told to dream big, but how can you handle that paralysing and overwhelming feeling when you consider “how do I accomplish that”?
In this episode, I am so excited to talk to Sarah Davidson who is an entrepreneur, author and podcaster. Sarah’s previous career was as a mergers and acquisitions lawyer at a leading International law firm. She then began her own business with her boyfriend at the time (who is now her husband), Matcha Maiden, after becoming very sick with complete adrenal exhaustion in Africa.
Sarah has now gone on to establish a plant-based cafe ‘Matcha Mylkbar’, write a book and a podcast, both entitled ‘Seize the Yay’.
Sarah discusses her journey from her early career to running her business and creative projects. She has been on an amazing journey and we discuss how to overcome that all-consuming feeling of anxiety and failure by incorporating joy, happiness and play to achieve your goals.
Sarah has such an inspiring story and gives you real-world tips to handle your own anxiety in your business and personal life.
LINKS:
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/Facebook: https://www.facebook.com/emilyclareosmond
Are you feeling tired, sluggish and unmotivated? Are you experiencing isolation brain fog and struggling to concentrate on anything right now?
Lockdowns have a significant effect on our mental health. Here in Melbourne, we’re going into our 6th lockdown and sometimes it can feel as if it’s never-ending.
I wanted to share with you some articles that I read about the impact that lockdowns have on our motivation, which may help to explain why you’re feeling the way you are. If your energy levels are low and you’re finding it hard to be productive, you are not alone. We are all on this journey together, even if we are in different boats.
I encourage you to listen to this episode to find some practical tips on how I deal with a lack of motivation by utilising a Covid routine and embarking on new projects. When you are ready, head over to my FREE masterclass on why your business marketing isn’t leading to sales Free Online Workshop - Emily Osmond.
LINKS:
- Managing Lockdown Fatigue: https://www.psychology.org.au/getmedia/74e7a437-997c-4eea-a49c-30726ce94cf0/20APS-IS-COVID-19-Public-Lockdown-fatigue.pdf
- Struggling to concentrate (with Alexis Rockley): Struggling to concentrate? Here's why you're struggling to focus right now. (mamamia.com.au)
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Alexis Rockley: https://www.alexisrockley.com/
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Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Quitting your full time job and investing everything into running your own business can be really scary, I know! That’s why I’m here to help you along your journey and tell you that it can be done successfully.
In this episode, I chat with Courtney Brewster who is one of my students inside the Modern Marketing Collective. Courtney has 10 years of experience across fashion retail and management, visual merchandising, managing a coworking space, and has studied across various creative disciplines.
In her business, Tallulah and Zane, Courtney creates beautiful blooms using dried foliage and silk florals. She has had incredible success selling her amazing creations to a vast array of clients including; events, weddings and even the Member’s Suites at the Marvel Stadium for the AFL.
We discuss her journey from beginning her business just over 1 year ago in lockdown to today when she is working full time in her company. She shares her insights, advice, and talks about the challenges she has faced throughout the process and how the Modern Marketing Collective has helped her successfully run her business.
It can be challenging to work in a creative industry when you’re not feeling creative. We discuss practical methods to address these dips in creativity and how to take time off when you need it.
I encourage you to listen to Courtney and then jump onto my FREE online workshop that addresses how to turn your own marketing into sales.
LINKS:
- Website: https://www.tallulahandzane.com.au/
- Instagram: https://www.instagram.com/tallulahandzane/
- Soul Modes Book: https://www.carliemaree.com/soulmodesbook/
- Podcast with Meredith Gaston: https://emilyosmond.com/the-gentle-approach-to-business-with-writer-artist-and-speaker-meredith-gaston/
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Attracting the right type of clients to your business is a constant challenge for business owners. I’ve found that a lead magnet is an effective marketing method to engage with customers who are interested in your product or service.
In this episode, I discuss how a lead magnet can work to obtain contact information for potential clients and will ensure your business is kept at the forefront of their minds when they’re ready to make the purchase.
I talk about considering your ideal customer, the challenge they're facing, and how you can provide them with a quick solution. This quick solution will resonate to those who want to take the next step and buy the products and services you are offering.
If you’re keen to attract clients who are motivated and excited to find a solution for their needs, this might just be the answer for you.
LINKS
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
When I think about the guests who I’d love to have on the show, it comes down to people who are doing work that brings them joy. This is something that today’s guest, Meredith Gaston, encapsulates in the most thoughtful, serene and intuitive way.
Meredith is an Internationally acclaimed best selling author, artist, speaker and passionate wellness advocate. You may have already seen her lovingly illustrated books, her paintings or her work in collaboration with the Breast Cancer Network Australia and, having recently celebrated the publication of her 10th book, Meredith continues to grow her prolific and diverse creative practise.
In this episode, Meredith and I chat about taking a gentle approach to business, what this looks like for her and how she trusts in the magic of life to guide her on the journey. Meredith shares her intuitive approach to opportunities that come her way, working from a place of inspiration and setting goals versus being open to opportunities as they unfold.
Meredith shares so poetically about gratitude, celebrating the little things, the importance of having fun and flowing with life. It was an absolute pleasure to share this conversation with Meredith and I know you’ll come away feeling so inspired by her beautiful approach to life and business.
LINKS:
Website: https://www.meredithgaston.com.au/
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Traditional marketing is all about talking at your audience by telling, informing, and directing. It’s a very one way directional approach that doesn't necessarily engage with your audience and can feel dry, too formal and insincere. With online marketing and social media today, we have the power to turn that communication around to a relational conversation speaking with our audience.
In this episode, I talk about how to create a strong connection with your audience by shifting to a relational approach and genuine connection. I talk about why this matters, what it will do for your business, your client engagement and tips on how to make the shift.
As a small business owner, you have the power to put yourself into the marketing and be intimate with your audience. It might take a little practise, but the payoff will be absolutely worth it.
LINKS:
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
I’m so excited for you to listen to this episode as I speak with my incredible guest, Tamica Wilder. We share a conversation that isn’t typically had in business circles, one that is potentially confronting yet so powerful and relevant to us all.
Also known as the Orgasmic Mamma, Tamica is a Melbourne based somatic sex coach and multi-qualified therapist who has a deep passion for teaching humans to reattune to the wisdom of their bodies while giving full permission to shamelessly prioritise pleasure and play.
In this episode, we talk about Tamica’s new book, Wild Honey, which is about having full access to the spectrum of who we are as humans, unleashing all that is untamed within us as well as the soft and gentle side. Tamica talks about the importance of living from deep authenticity, breaking open patterns of shame and guilt associated with sexuality and how this translates into the way we show up in all areas of life and business.
Tamica talks about boundaries, owning our erotic bodies and what it looks like when women haven’t truly grounded in this. Tamica shares some advice for how to get started on the journey and so much more. This really is a conversation worth listening to and I hope will spark a desire to step into the core of who you really are as a fulfilled, playful and creative business owner.
LINKS:
- Website: https://www.theorgasmicmama.com/
- Instagram: @theorgasmicmama
- Facebook: https://www.facebook.com/TheOhMama
- Book: Wild Honey
- Erotic Embodiment Immerson: https://www.theorgasmicmama.com/eroticembodimentimmersion
Books mentioned:
- Women Who Run With the Wolves by Clarissa Pinkola Estes
- Untrue by Wednesday Martin
- Come as You Are by Emily Nagoski
- The Erotic Mind by Jack Morin
I have a question for you.
When you have that dream business that you’re working towards, who are you?
This episode is all about stepping into the future to discover who you are when you have the success, abundance and lifestyle that you dream of and being that person now.
You don’t have to wait until you achieve certain parameters of success. It’s all about making a choice to step into that feeling now.
Who do you want to be? Take some time to look at the future vision you have for your business and your life.
You can be that person now.
LINKS
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
It can be really disheartening when you set big goals for your business but you just don’t seem to be reaching them. But before you give up altogether and stop believing that those dreams are even possible, remember that every big goal is made up of small steps.
In this solo episode, I share some practical tips and strategies to help you move closer to those big things you want to achieve. Get your pen and paper ready for this one and start writing down what you need to make happen to reach your goals. It’s about breaking it down into monthly and daily actions.
It’s one thing to dream big, but often what we’re missing are the small steps that pave the way toward that great big goal.
LINKS:
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
It’s really tempting for a lot of new business owners to wait until they’ve got the perfect plan before moving forward. But waiting to take action before you have total clarity is not only unrealistic, it’s simply holding you back.
This episode is a challenge to you to just start. You might not have it all figured out, but neither did I. Clarity comes through action. Through the process of showing up and putting yourself out there, things will become more clear and you’ll learn more through experience than you ever could before.
You just need to start.
LINKS:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I’m so excited to share this episode with you today. I’m joined by Steph Taylor, a very successful Digital Product Launch Strategist who helps guide online entrepreneurs to launch without the overwhelm and scale their businesses with simple launch success.
Steph and I have an honest conversation about what the struggles and challenges of business can really look like and how she has gotten to where she is today.
In this episode, Steph talks about her journey starting out in business, some of the struggles she faced along the way and the challenges that continue to rise. We talk about what her business looked like in the beginning and how she got to where she is now by not having an ego, learning from the low points and sticking it out.
I love having these honest conversations about the challenges we face as business owners because we can all learn and grow from hearing each other’s stories. Steph shares about the mindset blocks that she is unpacking and some of the tools and modalities she uses to become aware of those blockages and break the patterns of how they show up in her life.
We talk about giving ourselves permission, not giving up, learning from the early launches to refine and scale, and so much more. This episode is jam packed with golden nuggets and wisdom from an incredible woman with so much knowledge and experience. You’re going to love it.
LINKS:
Podcast: Socialette
Website: https://stephtaylor.co/
Instagram: @stephtaylor.co
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Do you trust yourself? It can be really confronting and challenging for many business owners but when it comes to investing in the things that can really help your business grow, self trust is essential.
In this episode, I share my approach to investing into my business and talk about the importance of trusting yourself instead of asking permission from those around you. I share about a recent investment I made into joining a group program, why I chose to do so and talk about making sure we don’t put all our eggs in one basket.
If you’re struggling to commit and invest in yourself or maybe you’re just needing that little extra encouragement to go for it, this is the episode for you.
LINKS:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
My guest on the show today is the incredibly talented, creative genius Sandy McKinley of Acre of Roses, a spell-binding flower filled retreat in the small town of Trentham, Victoria. With roots as a rose farm, Acre of Roses has evolved to become an internationally recognised accommodation spot for weekends away, intimate elopements and immersive experiences.
In this episode, Sandy and I chat about the way she approaches marketing, how she looks at making investments in her business, the strategies and approaches she takes when it comes to customer experience and her continuous dedication to evolving her business. Sandy shares her philosophy of community, connection and collaboration and keeping true to her vision of being a custodian of the land.
Sandy talks about being customer centric and how every decision she makes in her business is underpinned by this focus. She walks through a typical customer journey upon arrival at Acre of Roses and how each detail was thought out to flow with her client’s needs as they change and grow. Trust me, you need to go experience this for yourself!
Sandy is constantly learning and continuously evolving her business to stay ahead of the curve. The way she approaches business and creates based on her customer and the ongoing shifts in their lives is so intelligent, thoughtful and inspirational.
LINKS:
Website: https://www.acreofroses.com.au/
Instagram: https://www.instagram.com/acreofroses/
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Can you believe we’re half way through the year already? For those of us in Australia, it’s the end of the financial year, which is the time to look at revenue, expenses and profit for the year. It’s also a great time to pause and reflect on the last 6 months and think about how you want to position yourself for the rest of the year.
In this episode, I share 3 things to audit in your business at this mid year point. This is a great activity to help shed light on some of the things you may not need to be doing in your business anymore and allow you to see the year out with greater clarity, purpose and direction.
I talk about getting clear on what you want to achieve by setting specific goals and staying focussed on them on a daily basis. I share how to assess your marketing efforts, doubling down on the strategies that are really working, selling and delivering things that feel good to you, and knowing why you’re selling them in the first place.
This is a great practical episode. Let me know how this activity helps your approach to business for the rest of 2021.
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Some of us just want everything to be perfect. The problem is, nothing ever is and if we hold the standard of perfection for our lives or business, we often hold ourselves back from doing anything at all.
My guest today is Kiara Johnson, a qualified NLP Practitioner and Hypnotherapist who I’ve been working with in the Modern Marketing Collective for the last 2 years. Kiara specialises in helping overwhelmed and stressed women to cultivate a more loving relationship with themselves and their body through her transformational mindset coaching program, allowing them to live the healthy and happy lives they desire.
In this episode, Kiara shares about how perfectionism held her back from putting herself out there in business and how it worked as a protection mechanism to avoid the shame of not being good enough. Kiara has worked on kicking those perfectionism tendencies and she shares some of the practical ways she has done this and the wonderful results she’s been seeing on a personal level and in her business.
In the time we’ve been working together, Kiara has made such incredible progress in her business. I’ve loved seeing her self belief grow, her brand become much more unique and true to her and how she’s raised her prices to grow her business with ease.
If you’re a person with perfectionistic tendencies, this is an episode for you.
LINKS:
Website: insideouthealthwellness.com.au
Instagram: @insideouthealthwellness
Podcast: Become Your Own Best Friend
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Today’s episode is all about prices.
Sometimes we can get caught up in the idea that the higher we set our prices, the more value we have as a person and a creative person. It’s easy to get upset because what we sell is often worth so much more than the money we receive for it from one person, but we are generally not selling what we’ve made just once, we’re selling it over and over.
Of course, our products are often worth more than the price tag we attach but the unfortunate truth is that prices need to be set according to what the market will pay. We can’t afford to get caught up in these ideas or we will lose sight of our ideal customer.
You are not your prices.
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/collective
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Today I’m speaking with Tina Tower, an award winning serial entrepreneur. She has founded, grown, and sold several businesses and franchises and helped hundreds of people package their expertise into an online course and launch it into the world.
Through her Empire Builder program, Tina is on a mission to help one hundred women build a million dollar business by 2025. She’s just released her second book “Million Dollar Micro Business - How to turn your expertise into an online course” and I’ve absolutely loved reading it.
In this episode I ask Tina to share some of her wisdom with all of you. Enjoy!
CONNECT WITH TINA:
- Website: https://www.tinatower.com
- Tina’s new book: Million Dollar Micro Business
- Instagram: @tina_tower
- Facebook: @TinaTowerAu
- Podcast: Her Empire Builder Podcast
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Do you want to show up on Instagram stories but you fear people won’t be interested?
Do you hold yourself back because you’re not sure of what content to share?
Maybe you’re worried that people will unfollow you or worse, think you’re an idiot!
If that’s you, you’re not alone. A lot of small business owners feel the same but with a little practise, you can say goodbye to fear and use social media to connect authentically with your ideal customers, feel confident to share and make sales while being yourself.
Are you ready to join the Instagram Stories Challenge?
Join my Instagram Stories Challenge: www.emilyosmond.com/challenge
Do you ever feel you just can't find the time to get important things done for your business? It can be hard to have time with everything else going on in your life. We never magically have free time show up for us, time just gets filled, so we need to consciously be aware of what our time is being taken up by. If you want more time to work on your business, that time needs to come from somewhere else.
In today’s episode I’ll talk you through identifying when your time is unbalanced, and how to find more time in your day. How to pull back from unnecessary tasks and prioritise your work more efficiently.
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Have you got roadblocks holding things up in your business and things just don’t seem to be moving forward the way they should be?
I’ve noticed lately that I’ve had too many things on my plate and my long to-do list was holding up processes and slowing work down. It turns out, I was being the bottleneck!
In this solo episode, I talk about some of the tell tale signs to look out for that can give you a little hint to see if you’re the one holding things up in your business. I share my advice on what you can do about it and specifically talk through what I’m doing about it in my business.
I talk about streamlining your to-do list by focusing on the things that only you can do, trusting your team and finding the areas of your business that you don’t need to be involved in.
If processes are slowing down in your business and you’ve got a never ending to-do list, this episode is absolutely for you.
Book Mentioned:
The Big Leap by Gay Hendricks
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
It’s my absolute pleasure to introduce my guest to you today. Bec Idien has been a member of the Modern Marketing Collective for the past 18 months and she joins me in this episode to chat about stepping out of her comfort zone to start a life changing business.
Bec is the owner and operator of Lemonade Kids, the first licensee in Brisbane to delivery Standing Strong wellness programs for girls and boys aged 5-16 years. Her programs take a holistic approach to health and well being and help kids and teenagers to feel resilient and empowered in a supportive, uplifting and fun environment.
In this episode, Bec shares her journey coming out of a successful 20 year career in events management and the defining moment that pushed her out of her comfort zone into becoming a business owner.
Bec shares the highs and lows of her personal and professional journey and how she has approached the challenges along the way by taking risks and giving things a go. She shares some great advice to anyone else wanting to make a change in their own life, including remembering to go back into your comfort zone to rest when you need to.
You’re going to love Bec’s zest for life and business. She’s a true inspiration and this episode is going to be especially powerful for you if you feel like you need that extra little push toward your dream.
Website: https://www.lemonadekids.com.au/
Instagram: https://www.instagram.com/lemonadekidsau/
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I have a simple question for you today that, despite being a little unnerving, will really help you take an honest look at where you’re at so that you can start shifting your focus to where it needs to be.
Think about what it is that you really want to do. What dreams do you have? What Pinterest boards have you created? What goals do you want to achieve?
And the simple question is, why aren’t you doing that now?
This episode is all about giving yourself permission to start working toward your dreams now. You don’t have to wait for the perfect future version of yourself. You’ve got what it takes now to start working toward your dreams. Little by little, learning and growing as you go.
So what is it that you really want to do?
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I am honoured to introduce you to my guest today, a woman who brings such an incredible depth of joy, connection, and gratitude to this space as we talk about creating powerful Acknowledgements of Country.
Natarsha Bamblett is an Indigenous leader and facilitator, speaker, storyteller and entrepreneur. She is a mother, she was the first player signed to the Richmond Victorian Football League Women’s (VFLW), a member of the First Peoples’ Assembly of Victoria and spends a large portion of her time performing ceremonial acknowledgements at events, running her own masterclasses and women’s circles, all by the age of 26. To say that she has achieved a lot is an understatement.
In this episode, Natarsha shares from her journey of coming home to country and how she creates safe places for others to deepen and strengthen their own knowledge through First Nations wisdom and connecting to self, culture and country.
Natarsha talks about having always been a challenger and how she has learned to be a challenger in a soft and gentle way by inviting others to walk the journey of learning and understanding.
We talk about what Acknowledgement of Country means, why it is so important and how we can all participate in bringing unity where there has been separation and healing to the wounds of generations. Natarsha talks about honouring the land, the role we all play in being mindful of the footprint we are leaving and so much more.
This is such a beautiful and impactful episode. You are going to love Natarsha’s powerful yet gentle and warm spirit.
CONNECT WITH NATARSHA
Instagram: @queenacknowledgements
Facebook: @tarshbamblett
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
BIG NEWS!! Enrolment is now open to my course Scalable, where you'll learn how to design, create & launch your online program
Have you been thinking about creating an online program but you’re getting stuck when it comes to figuring out exactly what to teach?
Perhaps you’re questioning if you even have enough knowledge to share, or on the other hand, maybe you have a huge amount of knowledge and condensing it down to a program seems like an impossible task.
In this episode, I discuss 4 things to consider when planning the framework for your online program. I talk about taking your members from A to B, not necessarily all the way to Z. Remember, you don’t have to be an expert to guide someone else on the journey and you may be pleasantly surprised to find out that you have most of the building blocks in place already.
If launching an online membership or course is on your to-do list, then don’t forget to sign up to my live webinar coming up where I’ll be sharing the three core elements of creating an online program.
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Katherine Baquie is a mum of 3 young girls, a physiotherapist for women and one year ago, Kath launched her online community, FitNest Mama. Her program helps to provide pregnant and new mothers with exercises, support and resources to help them reduce the overwhelm, physical aches and pains of pregnancy and weakness felt after birth.
Through her program, Kath helps her members to increase their comfort and confidence to get their bodies and minds strong again so that they can get back to doing what they love with a bubba by their side (whether that’s running around with the kids at the park, or running the next marathon!)
Kath also has a podcast, the FitNest Mama Podcast, where each week she dives into all things pregnancy care, childbirth and postnatal recovery, helping you to have a wonderful pregnancy and after birth experience.
I’ve had the pleasure of working with Kath through both of my programs, most recently through Scalable to support Kath in creating her online program.
In this episode, we speak about the realities of running an online membership, what has surprised Kath the most about being an online program owner, what Kath has introduced to the program along the way with great success and Kath’s biggest advice to others looking to add an online program to their business.
You can find Kath at www.fitnestmama.com
or Instagram @fitnestmama
or Podcast: The FitNest Mama Podcast
If you feel the call to teach your craft to others, in a scalable way online, then join me for a fun, free and educational class on May 18th where I’ll share the 3 essentials of adding an online program to your business. This is a live class, so make sure you register for the link to join us. Just go to emilyosmond.com/scale to register. By registering, you will also find out more about joining my next round of Scalable, which opens on May 18th!
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I’m winding back the clock today and giving you a behind the scenes look at what was going on for me before I started the Modern Marketing Collective. It didn’t just happen overnight, in fact it nearly didn’t happen at all!
In this episode, I share the three beliefs that almost stopped me from creating my online program and talk about what helped me push through the pain barriers of my fears and limiting beliefs. I reflect on the time of transition from my old business to where I am now and how my confidence was boosted as I started putting myself out there and giving it a go.
No circumstance is ever going to be perfect or risk free. But as you start putting yourself out there, your confidence will grow and more and more possibilities will open up. You’ve got this!
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
We have our first return guest on The Emily Osmond Show: watercolour artist, surface pattern designer and - now - online educator Cass Deller!
In Episode 74: Becoming a six figure artist with Cass Deller, which is one of the most listened to episodes of the show, Cass shared the realities, challenges, decisions involved and the triumphs of creating a successful business as an artist - on her terms.
As we ended the interview and I asked Cass what was next for her business, she described her desire to mentor other artists to help them build their own version of success.
It wasn’t long after that, that Cass enrolled in my program called Scalable, and learnt how to create her first online program - and launch it to her community.
In this episode, Cass shares the doubts, challenges, thought processes and realisations she has had along the way as she added an online program to her business. She also shares how her online program fits into her business model, her strategy for it going forward and the big impact it will have for her personally.
If you feel the call to teach your craft to others, in a scalable way online, then join me for a fun, free and educational class on May 18th where I’ll share the 3 essentials of adding an online program to your business. This is a live class, so make sure you register for the link to join us. Just go to emilyosmond.com/scale to register. By registering, you will also find out more about joining my next round of Scalable, which opens on May 18th!
CONNECT WITH CASS:
website: https://www.cassdeller.com.au/
instagram: @cassdellerdesign
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
When you first start a business, it can be tricky to figure out what kind of business model makes sense for you. Depending on the industry that you’re in, often the easiest thing to do is look at what everyone else in your industry is doing, and go with a model that seems to be tried and tested.
That may work as you start up and get going, but at some point you may start to realise that you only have really one revenue stream. Especially if you’re a client based business, you can reach a point where you have reached capacity and unless you hire more and more staff, you find that your income is capped.
Well, one of the best ways to increase your revenue without hiring more staff, contractors or working a lot more hours, is to create an online program.
That’s why on the podcast today, I’m breaking down 10 big benefits of adding an online program to your business.
I run two online programs - The Modern Marketing Collective and Scalable and have found that since taking the leap and launching these memberships, my business has completely changed. I have more time, doing more of the things I love to do, and making a bigger impact to a wider community.
It’s truly the best thing I have done for my business, and I hope this information helps you too!
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Building an online membership community when you have previously always operated in person is no easy task.
Diving into a world where you need to learn the technology, build websites, record videos and put together course material could be seen as too overwhelming.
In fact, for a lot of people it does feel like it’s too hard. They don’t have the patience to start from scratch and they’re too embarrassed to ask for help.
My guest today on the podcast, Alexandra Ganipeau rose to the challenges that she faced to build the business she’s so excited to lead today.
Alexandra is a fantastic french tutor with years of experience introducing students to the culture, and learning the french language. She has always enjoyed it, but being forced to work away from the home for many years was starting to take a toll on her.
Then in 2019 Alexandra was diagnosed with breast cancer and was forced to completely stop, focus on her treatment and recovery. It was a very tough year for so many reasons, but when Alexandra was given the all clear, Alex realised she wanted to do business differently than she previously had.
Alex discovered my course, Scalable and jumped straight in. She started building not one, but TWO memberships and has experienced fantastic growth in a whole new world.
Today we’re discussing all things course creation, things she didn’t expect, the fantastic sense of community that she has built and how Alex’s life has changed.
CONNECT WITH ALEX
- Website
- @the_french_hack
CONNECT WITH ME:
- Join My Live Webinar - May 18th, 2021 - 10am: https://emilyosmond.com/scale
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I recently made an Instagram post about how to get your partner on board with your business and it certainly seemed to resonate with a number of people out there. I thought it would be a good topic to talk about on the podcast today.
As business owners, we live and breathe our businesses and they entwine into everything we do. It can be disheartening when friends and loved ones don’t quite have the same enthusiasm.
In this episode, I share about how I navigated the journey of starting my own business and talking to my fiance about how I needed support. At the end of the day, the only person you need to believe in your business is you.
Perhaps it’s time to stop telling people about your business and start showing them how you’re turning your dreams into reality.
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
In today’s episode I am lucky enough to be joined by the lovely Julia Green, a household name in the world of interior styling. She is one of the most published stylists in Australia over the last decade, having styled and written for numerous interior design magazines, including Inside Out, Real Living, and Home Beautiful.
Julie has appeared multiple times on “The Block” TV show and spoken at events such as Life in Style and Grand Designs Live. As if all that wasn’t enough, she’s also the founder of a thriving interiors wholesale business “Greenhouse Interiors” where she represents more than 40 boutique artists to hundreds of retailers in Australia and New Zealand.
Together we dive into the real, un-glossy side of business. She speaks candidly about the challenges, sacrifices, learning, and pressure involved with building and maintaining a successful business and well-known brand. I loved this chat and feel very grateful for her honesty in sharing her story and answering all of my questions.
CONNECT WITH JULIA
- www.greenhouseinteriors.com.au
- @GreenhouseInteriors
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Starting a business can be really daunting and scary, especially when it’s something you’re passionate about. What if it doesn’t work? What if I fail? What will that say about me?
I’ve noticed that a lot of people are afraid of claiming their work as a business and refer to what they’re doing as just a hobby or a side hustle. But are they just afraid of putting themselves out there?
In this episode, I talk about the importance of referring to your business as a business and how this sends a message to your clients, the people around you and to yourself.
Are you holding yourself back by staying in the comfort zone of hobby land? It’s time to get honest about what you really want and start claiming it for yourself. It’s time to call your business a business!
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I have a special guest on the show today, my very own incredible podcast producer, Brianna Ansaldo from Bamby Media. I know a lot of you have your own podcasts out there so this episode is all about how to boost the success of your show, build your audience and help grow your business.
Brianna is the head honcho of Bamby Media, an award winning songwriter, audio producer, musician and an incredible business woman too. Working with clients around the globe, Brianna and her team are a one stop shop for podcast production and they’ve certainly made my life easy with their organisation, guidance and tips for my podcast.
In this episode, Brianna shares her top tips on how to boost your podcast’s success. We talk about the key component of being consistent, having great artwork and making sure you fit into the right category. We also dive into my show and Brianna gives me some super helpful tips on what I should be focussing on moving forward.
CONNECT WITH BRIANNA:
- Bamby Media Website: www.bambymedia.com
- Instagram: @bambymedia
- Download Brianna’s Production schedule template
- Join the Waitlist to Brianna’s courses
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
I recently had a client ask me how they could market themselves as an introvert.
As an Introvert myself I’ve faced this concern in the past but now know there really isn’t anything holding you back. So in today's episode I’m going to talk about how introverts can market themselves, the strengths introverts have, and some tips to utilise them.
If you’re an introvert this episode is for you and if you don’t know where you sit on the introversion/extroversion scale I’ve got you covered. I will share how to lean into your introversion while you market yourself, how to take care of yourself and make work easier, and how I challenged these limiting beliefs myself.
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
My guest on the show today is Ruby Lee, a 7 figure intuitive business coach who guides soul led entrepreneurs to grow and earn authentically in their coaching practises. From her corporate job as a tech startup recruiter, Ruby’s career has gone through several evolutions to where she is now; living a freedom based lifestyle as a digital nomad with her young family in tow.
In this episode, Ruby shares her journey from focusing on strategy and framework to understanding who she is and leaning into her intuition. She talks about how she uses different spiritual modalities to tap into her higher self in order to make soul aligned decisions in her business.
We talk about how Ruby’s business has evolved, how her leaning into spirituality has changed the way she does business and how it impacts on practical decisions such as strategy and marketing. Ruby shares how she works with her clients to empower them to tap into their own intuition, how we are all being guided and that all you need to do is ask.
Whether you already have some spiritual practises in place or are a complete newbie, I’m sure this conversation will spark some inspiration for you to start drawing from the energy that’s all around us. Who knows where it will take you.
CONNECT WITH RUBY:
Instagram: @_rubylee_
Podcast: Richuals to Seven
Website: https://www.rubylee.co
CONNECT WITH ME:
- Instagram Personality Quiz: https://emilyosmond.com/superpower
- Instagram Strategy Class: https://emilyosmond.com/free
- The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
- Pinterest: https://www.pinterest.com.au/emilyosmond/_saved/
- LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40
Oh my goodness - don’t you love it (or not!) how you get to one level in business and start feeling comfortable... but you have a tugging in your heart about the next things you want to create and make happen?
But those things mean we have to move outside of our comfort zone AGAIN to do things that we have never done before and that feel BIG, scary and... uncomfortable.
Well here’s an honest chat about how I had to face the reality of the fears holding me back.
For me, the fear of REGRETTING that I didn’t take action eventually gets bigger than the fear of the action itself.
How about you?!
Would you like to come to our Melbourne Day Out event? Just DM me on Instagram @emilyosmond or email my team at support@emilyosmond.com to learn about our membership and event ticket special offer!
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Join my free Instagram Strategy Class: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
Instagram: https://www.instagram.com/emilyosmond/
Do you feel as though your days fly by, but you feel more busy than productive? Do you have tasks that stay on your to-do list for what feels like weeks or months, and you never seem to get them done? And you feel more like you’re on the Hot Mess express than the Road to Productivity? Then this episode is for you!
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Join my free Instagram Strategy Class: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Tracy Secombe is an entrepreneur, personal development coach, mentor and former Miss Australia. She inherited the entrepreneurial spirit from her father and has run her own
businesses since she was 18 years old.
However, in 2016 when Tracy’s beloved mother passed away, she was reminded of the importance of making time for herself and her family and consolidated the three businesses that she was running at the time into launching her current business, Soul Pleaser.
In this episode we discuss the way people pleasing can show up for us; why we can struggle with indecision; how to combat the tendency to say ‘yes’ to everyone even when it is to our own detriment; why Tracy now puts herself first and believes you should too; and how to lean into listening to and pleasing our souls… rather than other people.
CONNECT WITH TRACY SECOMBE:
- https://www.tracysecombe.com.au/
- https://www.facebook.com/soulpleaser/
- https://www.instagram.com/soul.pleaser/
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Join my free Instagram Strategy Class: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Video marketing is now a way of life. And as business owners, it’s almost as though we are running our own media show… and we are the host! So if you are coming at this with no experience in media or presenting, how can you boost your confidence and present on camera like a pro?
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Today’s guest is one of my students from The Modern Marketing Collective who has gone from emerging interior design business to owning her expertise, raising her prices and booking out.
For over 16 years, Sharon Parker has been a noteworthy leader in the residential design and construction space.
She has run from her Melbourne based design studio, White With One, since 2015, where she coaches women through their design dilemmas; ranging from concept planning and material specifications, through to colour consultations and pre-sale makeovers.
In fact, Sharon is the design consultant that Koden and I have worked with for our home build, that is just a few short weeks away from completion!
Sharon can also be credited for her contributions across 13 years in residential construction, where she was a key stakeholder in the creation and management of World Of Style, a revolutionary design space for one of Melbourne’s largest volume builders, Porter Davis Homes.
With a long-standing belief that good design should be available to everyone, she knows the key to a successful project is confidence and education.
Sharon is passionate about empowering women by taking the stress and guesswork out of decision-making and putting them back in control. She's lovingly poured everything she knows into an exciting new online DIY design tool guaranteed to help women confidently achieve their design goals: Curateher.
CONNECT WITH SHARON PARKER:
- https://www.instagram.com/whitewith1/
- https://www.instagram.com/curateher.co/
- http://curateher.com.au/
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
What tasks are taking up your time when you want to be doing more important things?
You know, the things that REALLY move the needle in your business?
Well, what if your next best hire isn’t a role in your business at all? What if you started outsourcing your home and personal life instead?
I share what my latest outsourcing experiment has been and why.
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Lena Moxon is an educator, podcaster, business owner, life mentor, proud wife and mother. She is deeply passionate about womxn switching on their inner leadership muscles and being highly effective in what they’re out to cause in the world.
After a divorce, loss of identity, assets and self confidence Lena was given only one choice: growth. In the years following her own personal rock bottom, she has reclaimed her space in the world, within the successful businesses she has created and in her own personal life by choosing to disregard societal norms and what's 'on trend' and bloom in her own time, in her own way.
Her message is clear : YOU can live a fulfilled life the moment you decide to step up as the leader of your own life.
That is exactly what we discuss in this episode.
CONNECT WITH LENA MOXON:
- Website: www.connectwithlena.com
- Instagram: @lena_moxon
- Facebook: https://www.facebook.com/lenamareemoxon
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
When we are running a business, it’s so easy to have all our attention on the day to day demands: looking after our clients or customers, making money, marketing and sales. But what can happen is that we can become consumed with the ‘what’ and the ‘how’ that we forget the very reason we are in business in the first place. That spark, idea or desire that caused us to say “I can do this better”or “there’s another way” and start our own business.
In this episode we look at how to remember and refocus on our why, and the role it plays in our entire business.
CONNECT WITH ME:
- Take my Instagram Personality Quiz: https://emilyosmond.com/superpower
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
Does it feel as though you’re coming up against a brick wall - or blank faces - when trying to help your audience to understand how brilliant the things that you believe in and sell are?
You know how powerful your products, services or programs are: if ONLY your audience would see too, right?
Well, in this episode, we explore why your audience may not be understanding the value in what you have to offer, why that is, and three practical ways to help turn that around.
My guest is Tash Corbin: a business mentor who specialises in lean business and consent-based marketing. She is passionate about helping womxn to change the world through entrepreneurship, because let’s face it, when womxn build wealth, everyone wins. Her Facebook community, Heart-Centred Soul-Driven Entrepreneurs is one of the most engaged and supportive communities you’ll ever find.
Tash also hosts the Heart Centered Business Conference - which is running as a virtual event this year from March 11th to 14th - and I’m honoured to be one of the speakers. Tickets now on sale at: https://www.heartcentredbusinessconference.com/virtual
CONNECT WITH TASH:
- Website: tashcorbin.com
- Instagram: instagram.com/tashcorbin
- Facebook: Facebook.com/tashcorbincoaching
CONNECT WITH ME:
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
Screw the business “SHOULDS”. No, seriously. Who actually came up with them in the first place?!
Those things we think and feel like we “should” do (or be!) in business. I share the alternative way of doing business in this episode.
CONNECT WITH ME:
- Register for my next live workshop: https://emilyosmond.com/free
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
How exactly does one add an online program to their business? What challenges can they face along the way? And what unexpected benefits can they experience when their program has launched? This is exactly what we are discussing in this episode with my client Katrina Lumsden of Haven Interiors.
Since starting in the property styling industry in 2013 and moving into styling hundreds of people’s homes for them to live in, Katrina realised that she wanted to hone in on her true passion of coastal homes and niche into that area.
Then, in 2020, Katrina launched her first online course - Create Your Coastal Haven - where she helps homeowners to create a beautiful relaxed coast al home for themselves without the overwhelm of making costly mistakes. Katrina says that this has evolved into a really special part of her business where she can help so many people create their own dream homes and feel proud of themselves in the process. You can join Katrina’s free online workshop at https://haveninteriors.net.au/workshop/
CONNECT WITH KATRINA:
- Website: https://haveninteriors.net.au/
- Instagram: https://www.instagram.com/haveninteriors/
- Facebook: https://www.facebook.com/haveninteriorsandstyling/
CONNECT WITH EMILY:
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
What does it actually feel like when you are actively growing your business? When you are going to the next level? And kicking new goals?
Amazing, easy, comfortable?
Nope!
In this episode I share what growth REALLY feels like - and the easiest way to know if you’re staying still or moving forward.
CONNECT WITH ME:
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
My guest today is Katherine Persoglia: a mortgage-broking-numbers-nerd, expert in lending and hooked on teaching others — in particular, women — how to buy property and build wealth.
And when I think of the term “Girl Boss” - Kath comes to mind. She is a force to be reckoned with: smart, determined and lifting up other women along the way.
She grew up in the beautiful coastal town of Noosa Heads, Australia, where she worked from the first possible moment she could – 14 and nine months, and went on to start her own property portfolio at the tender age of 19.
Since then she has purchased, built, and sold multiple properties and businesses, and when she found Mortgage Broking, Kath says that she knew she had found ‘her thing’.
In this episode, we discuss Kath’s bold move to rebrand her business, and in doing so, stand out from the crowd, own her niche, and embrace not being for everyone, along with how she leverages social media to grow her business.
Last year, I had a ball being a guest speaker at Kath’s International Women’s Day Event, and she is doing it all over again this year on Friday March 5th in Melbourne, Australia. This year’s guest speaker is one of our previous guests on the podcast: the brilliant Erika Cramer, otherwise known as The Queen of Confidence, who you may remember from episode 58!
The best place to find, follow and get a ticket to Kath’s upcoming event is by searching “Property Before Prada” on Instagram: @propertybeforeprada.
CONNECT WITH KATHERINE:
- Website: https://propertybeforeprada.com/
- Instagram: https://www.instagram.com/propertybeforeprada/
- Facebook: https://www.facebook.com/propertybeforeprada/
- LinkedIn: https://www.linkedin.com/in/katherine-persoglia-63a41a4/
CONNECT WITH ME:
- Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join
- Website: https://emilyosmond.com/
- Instagram: https://www.instagram.com/emilyosmond/
- Facebook: https://www.facebook.com/emilyclareosmond
There was a LOT I had to learn when I first started out on my own (Systems! Budgeting! BOUNDARIES!), but, thanks to my Master’s thesis on social media and in-house role in digital marketing, Instagram wasn’t one of them.
From the very beginning, I knew it wasn’t just a place to be seen, but a tool to leverage—
Which meant that while other business owners were chasing vanity metrics, like number of followers, or most likes on a selfie, I was busy using the platform to grow my business:
- Making sales
- Growing my email list
- Landing speaking gigs, and
- Generally opening doors
So that my business made enough money to support me and the life I wanted to lead.
Fast-forward to today, and I’ve helped more than 700 business owners do the exact same thing.
Like my client Carla, an ecommerce store owner, whose sales from Instagram increased by 776% in one month.
Michelle, a bra fit specialist, who doubled her client bookings in one month, just from Instagram.
And Laura, an online fitness trainer, who in just one month, through leveraging Instagram, doubled her monthly revenue.
In this episode, I’m sharing just FIVE unexpected and little talked about ways that Instagram - with the right strategy in place - can grow your business (I think a couple of these will surprise you!).
By the way, if you are thinking “I could be leveraging Instagram for my business better” then register or my free online Instagram Strategy for Business Workshop which is happening NEXT WEEK! We’ll be covering how to grow your brand, engagement AND sales using Instagram - plus I’ll be doing live Instagram audits during the workshop!
Go to emilyosmond.com/free and register for your free place now!
CONNECT WITH ME:
- Register for the LIVE Instagram Strategy webinar on 9th February
- Instagram @emilyosmond
- Facebook: /emilyclareosmond
- Website: emilyosmond.com
Courtney Mangan is the owner of multiple successful businesses: PR agency Spin&CO, the podcasting network The Spin Studio Network and more recently, she launched her own stationary company Courtney Mangan Co., along with her podcast called She Was the Fire.
But if that wasn’t all, Courtney is also undergoing cancer treatment after her world was flipped upside down when she was told at 30 years old that she had skin cancer.
She is known as being a queen of productivity and in this episode she shares her lessons and advice for getting the most out of every day, taking action and making bold moves.
You can find Courtney on Instagram at @courtneymangan.
CONNECT WITH ME:
- Register for the LIVE Instagram Strategy webinar on 9th February
- Instagram @emilyosmond
- Facebook: /emilyclareosmond
- Website: emilyosmond.com
For today’s episode, I went live on my Instagram and opened up to any and all questions about leveraging Instagram in 2021. We discussed where Instagram fits into the different social media platforms, how much to spend on Facebook and Instagram ads, how to know what to post, lack of time - and what to do about it - and more.
CONNECT WITH ME:
- Register for the LIVE Instagram Strategy webinar on 9th February
- Instagram @emilyosmond
- Facebook: /emilyclareosmond
- Website: emilyosmond.com
Today’s guest on the show is someone who I have recently connected with and started learning as much as I possibly can from: Louise O’Reilly. With her unique self-expression, heart-centered rebelliousness, and clarity of her thought-provoking vision of what the world could be enjoying, it’s no wonder that Louise is a coach, consultant, blogger, speaker, and an online course creator.
Louise is a Warrwa-Noongar woman who focuses on cultural inclusion, diversity and anti-racism work for people who support equality of Aboriginal people and culture and who want to learn and take action but aren’t sure what to do to be an active ally. Offering online courses, live trainings, coaching, consultancy and speaking services in this field, Louise’s dream is to stimulate co-creation of a more inclusive world, where everyone feels free to be their authentic self while knowing they are valued and belong.
Her drive is her two children; her cheer-squad is her husband; and her inspiration is the calling from deep within her soul. Louise’s teaching and coaching style is inclusive, compassionate and supportive. LouiseOReilly.com.au is where she blogs about Aboriginal human rights, inclusion and diversity creation, her culture, and life from the perspective of a fair-skinned Aboriginal woman.
Outside of business Louise was freelance writing for Amnesty International, a Miss NAIDOC Perth finalist, a radio host and is part of an Australian first, Aboriginal-led visionary 10-year project designed to create social change and reconciliation in Boorloo (Perth).
Louise is generously offering you, as a listener of the show, 20% off any of her courses or programs by entering the coupon code ‘theemilyosmondshow’ at https://louise-oreilly.thinkific.com.
I am at the very beginning of my learning about how I can make my business more inclusive, and how I can best voice the values I believe in and that I wish to show support of. I’m also at the very beginning of actually learning about Aboringinal culture and heritage. As you will hear in this episode, Louise was very patient and generous with me as I came to the conversation with very little knowledge to bring to the table.
I am really grateful to Louise for sharing her time, her experiences and her knowledge and expertise with us. As you listen, please take a screenshot of the episode, share it to your Instagram Stories and tag Louise at @louise.oreilly.shieldandconch and myself at @emilyosmond so we know that you listened.
CONNECT WITH LOUISE:
- Instagram: https://www.instagram.com/louise.oreilly.shieldandconch/
- Website: https://louiseoreilly.com.au/
- Facebook: https://www.facebook.com/LouiseOReilly.TheShieldAndTheConch/
- Program: https://louise-oreilly.thinkific.com
Come behind the scenes with me as I share where I’m doubling down on Instagram for my strategy this year ahead.
You know that I’m a big believer in doing MORE of what works… rather than trying to add in more things.
Instagram is one of the CORE drivers for me in terms of building brand awareness, cultivating trust and connection with my audience, and welcoming more clients into my business.
So how exactly do I plan to use Instagram this year - and what do I recommend for you? Tune in to find out!
CONNECT WITH ME:
- Register for the LIVE Instagram Strategy webinar on 9th February
- Instagram @emilyosmond
- Facebook: /emilyclareosmond
- Website: emilyosmond.com
Today’s guest on the show is… drum roll please… Kimmy Hogan! If you haven’t heard her name before, you have probably seen her artwork, which graces magazine pages, is available in many of Australia’s leading boutique homewares stores, and of course on Instagram.
Kimmy Hogan is a professional graphic designer turned digital fine artist based in Geelong, Victoria, Australia. She has always had an unrelenting love of art and interior design so she took the leap from the commercial industry and never looked back.
In this conversation, Kimmy shares what it really looks like building a thriving business as an artist, including developing her unique style, building her brand, managing a growing business, her biggest lessons and lots more.
As you are listening, take a screenshot and share it to your Instagram Stories tagging Kimmy at @kimmyhogan and myself @emilyosmond so we know you listened!
Without further ado, let’s bring on Kimmy!
CONNECT WITH KIMMY HOGAN:
- Website: kimmyhogan.com.au
- Instagram: @kimmyhogan
- Facebook: /kimmyhoganart
CONNECT WITH ME:
- Register for the LIVE Instagram Strategy webinar on 9th February
- Instagram @emilyosmond
- Facebook: /emilyclareosmond
- Website: emilyosmond.com
Welcome to this episode where I share my process for planning out the year, along with my word for the year (and why I changed it!), key projects I am focusing on and how I came up with them. This is a perfect follow up episode from Episode 116 My 2020 Year in Review so make sure you go back and listen to it too.
Register for my LIVE workshop on 9th February: How to create a marketing system to grow your business the EASIER way in 2021
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
Welcome to my 2020 Year in Review! It’s not necessarily comfortable opening up the curtain to take you behind the business, but I know that I get so much value when others share honestly, and it’s important to me to do the same. So join me as I share my numbers, what I struggled with, what I’m most proud of, the biggest changes in my business, and what it really looked like in my second full year of running an online program based business in 2020.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: Create a marketing system to attract more clients
- FREE CLASS: Scale your business with a course or membership
Welcome to our final episode for 2020! WHAT. A. YEAR! Whatever the next few weeks look like for you - whether you are celebrating Christmas or not, taking time off or not, I’ve put together some questions that we can ask ourselves at any time of the year when we want to reflect and realign in our business.
So take some time to really ponder these - and drop from your head into your heart and your gut to really listen to what your intuition is telling you.
I’ll be back with the next episode in the new year, so scroll back and catch up on episodes you may have missed or that you’d like to relisten to. And enjoy the next couple of weeks, whatever they look like for you!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
I am so excited to have the absolute powerhouse Emily Skye on the podcast today! Emily, despite her huge business success, is so humble and so down to earth and I loved chatting with her.
If you haven’t heard of Emily Skye before, she is an Australian fitness mogul, entrepreneur and mother of two who is all about sharing her real life and experiences with her community of almost 15 million people worldwide.
Emily was the first person I remember seeing on Instagram sharing the imperfect shots - showing her bloated stomach or pulling silly faces. It was such a contrast to so much of the wider content being shared by others on social media - that didn’t show this real, uncurated, less glamorous side! Whether it’s training, beauty, or motherhood, Emily is loved for sharing her journey with her community through the highs and lows.
In her early adulthood, Emily struggled with her mental health before finding fitness and falling in love with the way it made her feel. She wanted to share that feeling and educate others on how the best thing you can do is be strong and happy.
She has been featured on the cover of Women’s Health in more than 20 countries, and counts powerhouse names like Dwayne Johnson and Khloe Kardashian as friends.
We discuss:
- Her business being 20 years of work - not an overnight success
- Emily’s approach to keeping it real on social media, how she chooses images to share and how she approaches her caption writing
- Staying true to her own values and vision when so many opportunities are offered to her
- What she focuses on to pull through when things get tough
- How she manages her mental health now while running her business
- What she wish she had known when she was first starting out
- And so much more!
I have a favour to ask you as you listen to this episode: take a screenshot and share it to your social media and tag myself @emilyosmond and @emilyskyefit so we know you tuned into this episode!
Now without further ado, let’s bring on Emily Skye!
CONNECT WITH EMILY SKYE:
- Instagram @emilyskyefit
- Facebook: @emilyskyemodel
- Website: emilyskyefit.com
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
With Christmas only a couple of weeks away, work projects mostly wrapping up - and for some, busier than even, and the year that was 2020 coming to a close: how are you? I know I’ve been feeling the feels! And from chatting with my community on Instagram, I’m not the only one. I share more in this episode.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
Joining us on the podcast today is brand stylist, web designer, artist and visual storyteller Emma Troy!
From her farm in south-east Queensland, Emma helps creative businesses build brands, websites and visuals that illustrate their story and illuminate their value.
This year, I worked with Emma on a brand refresh and a new website for my business, which you’ll find at emilyosmond.com. I was so impressed with Emma’s organisation, processes, communication and of course ridiculous design skills!
In this episode, Emma and I discuss her journey from design generalist to VIP packages and just recently the launch of her online template shop!
We also chat about mindset challenges when it comes to pricing, creating meaningful client experiences even if it means they can’t be fully automated, and why boundaries are best for her AND her clients.
If you are embarrassed by your current website and know it’s time to step it up a level, Emma has a special treat for you: $100 off her beautiful design templates for the website platform Showit.
Infact, a little insider’s tip: my website is based on the ‘Penelope’ template and then customised by Emma!
To check out Emma’s template shop and snap up $100 off your very own customisable website template designed specifically for creatives, simply go to www.emmatroy.com.au/emily and enter “VIPEMILY” at checkout!
CONNECT WITH EMMA TROY:
- www.emmatroy.com.au
- www.instagram.com/emmatroydesign
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
Why I tripled the price of one of my programs this year, how I chose the new price, how I maximised this move, and what happened after I increased the price.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
Kylie Tyrrell is the head stylist and owner of Goldchalk, whose obsession is colour, the WOW factor, and helping others feel AMAZING in their spaces.
She is also a mother of three and has more than 12 years of experience in pulling spaces together, including working on major magazine shoots for Home Beautiful and Inside Out magazine.
I have the pleasure of working with Kylie inside my coaching program The Modern Marketing Collective and seeing her make huge shifts to the way she approaches her business and marketing in just a few months, to build her confidence, her community, her prices and her profit!
In this episode we discuss:
We discuss:
- Shifting the time for money mentality
- Realising the value in what she has to offer and increasing her confidence and her prices
- The way Kylie introduces her prices to clients that feels great to hear
- How Kylie used to believe busy was better - and what she did to change this
- From pointless posting on Instagram up to 3 times a day to how she now attracts clients using the platform
- Attracting 1,000 new followers in just a few months
- Creating relationships with her audience who are actually interested in what she is sharing
- Learning into niching down to scale up
- How she values being a lifelong learner
- What she wished she knew when she first started her business.
CONNECT WITH KYLIE:
- Website: www.goldchalk.com.au
- Instagram: www.instagram.com/goldchalk
- Facebook: www.facebook.com/goldchalkstyling
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
FREE CLASS: How to attract and connect with your ideal customers
If you’re a business owner, I’m sure you have heard about the need for a ‘ideal customer avatar’.
If I asked you to describe your ideal customer avatar - what would you say?So often, when my students start working with me they have followed some very common but flawed advice to create their ideal customer avatar.
And because of this, a few things happen:
- They are not attracting the type of customers that they really want to work with
- Even if their ideal customer found them online, they would keep on scrolling - i.e. they are invisible to their ideal customers
- They don't know how to create content and write captions that connect with their ideal customers and feel stuck with what to share OR it feels as though the content they are sharing is being flung into an empty void with no one engaging with it (apart from your two best friends!).
So today, I’m sharing with you the three most common mistakes I see business owners making when creating their ideal customer avatar - and how to fix these!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
FREE CLASS: How to attract and connect with your ideal customers
Today I have someone joining us on the podcast from one of mine and Koden’s all time favourite TV shows!
Melanie Schilling is one of the experts on Channel Nine’s Married At First Sight. Along with being one of Australia’s highest profile therapists, she is also a highly recognised and respected thought-leader in inspiring confidence, courage and competence.
As a qualified specialist in human behavioural performance and purpose, Mel’s relentless ambition is to discover and celebrate the exceptional individual inside all of us.
In this episode, we speak about Mel’s journey of tapping into her courage and acting 'as if' to create pathways to the opportunities she wanted (including pitched herself into MAFS when someone else was already in the role) - and how we too can do the same. We also speak about dealing with media backlash, online trolls and developing resilience; plus how to build a personal brand and a consistent message when the work you do is so diverse.
Mel is running a free online masterclass on 9th December about ‘The 3 things you need to create an epic, positive plot-twist in the last two months of 2020’ (and they don’t involve alcohol or binge-tv watching!). Click this link to register.
CONNECT WITH MEL:
- Website: https://melanieschilling.com/
- Instagram: https://www.instagram.com/mel_schilling1/
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
As business owners, it can sometimes feel as though we spend our day making decisions! I know sometimes I wish I could take a decision holiday! When it gets to Friday night and ordering takeaway, I often ask Koden to just choose what he wants and get enough for me - I’ve made enough decisions for one week!
Making decisions is part of being a business owner and a leader - and with it comes the skill of discernment: “the ability to judge well”.
And with making decisions also comes the need to say “no”, which I know can feel hard. We don’t want to hurt someone’s feelings, or feel as though we are letting someone down, rejecting them, being rude or ungrateful or even missing an opportunity that we will regret later.
In this episode we look at how to make saying “no” easier - and how to take the emotion out of it.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013.
Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work.
She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives.
The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families.
In this episode, we discuss:
- Zoë and Geoff’s commitment to make their business work
- What they did in the early days to get their business found
- Being shy and being a successful business owner
- How Zoë uses Instagram to attract and connect with her ideal clients
- Niching down to grow
- How they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year - at a higher price.
Wildwood Photography:
- Website: wildwoodphotography.com.au
- Instagram: instagram.com/lovewildwood
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
- FREE CLASS: Scale your business with a course or membership
Ever struggled with having boundaries in place for your clients or community? This one's for you!
We chat:
-
Advice for if you get an email at 9am at night from a prospective client and you're worried you'll lose them if you don't reply right away
-
Are your lack of boundaries actually disempowering your clients and community?
-
Why fear can stop you putting boundaries in (and the silly thing I was most scared of!)
-
Three things I did this year to help with my own boundaries - and the result
-
Ideas for putting boundaries in place in YOUR business.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- FREE CLASS: How to create a full time income from your business
FREE CLASS: Scale your business with a course or membership
In this episode I speak with interior designer Sarah Yarrow, a student inside my coaching program The Modern Marketing Collective, about how she built a business by following the breadcrumbs in life
Sarah is the owner of Sarah Yarrow Interiors, whose purpose is to create beautiful, calming places to connect and restore while empowering their clients to select responsibly sourced pieces that are kind to the environment while supporting local.
Sarah’s work has been featured in a number of national print magazines including Home Beautiful, Inside Out and Australian Woman’s Weekly.
We discuss:
- Ending a business partnership
- The clever ways Sarah attracted her first clients
- Showing up as herself, rather than who she thought she needed to be (including ditching high heels)
- Choosing the right lead magnet for her brand
- A simple tweak that helped to generate more enquiries and clients and plays to Sarah’s strengths
- A breakdown of Sarah’s revenue (and realised after we finished recording that the $185,000 was generated in 9 months, not 12.)
- How and why marketing feels easier and less forced now
- And lots more.
You can find Sarah at www.sarahyarrowinteriors.com and on Instagram at www.instagram.com/sarah_yarrow
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
Join my free workshop: How to create a full time income from your business
If you are currently working full time or part time for someone else, but you really want to resign and go all in on your business, chances are you might be wondering when the right time is to take the leap.
From my own experience quitting my job to go full time in my business, and speaking with many of my students who (very excitingly!) have done the same, there are two main ways to approach this.
Which of these approaches you take are likely to come down to two things: your personality and your circumstances.
I explore these two approaches in this episode - along with the things I considered before I quit my job.
If you are ready to take your business to the next level, to connect with your audience, attract more of your ideal customers, and make great money, without meaning you need to sacrifice your lifestyle in order to grow, my free online class is PERFECT for you.
Go to emilyosmond.com/free to register!
This episode is proudly sponsored by Carpet Court Australia.
I’m building a house for the very first time, turning a knock down into two beautiful homes in Melbourne. Our project is called The Bellfield Build. Be sure to follow me on Instagram @emilyosmond for snippets as the build unfolds!
We are thrilled to be partnering with Carpet Court, Australia’s largest flooring and blinds retailer, as the flooring supplier for our project.
In this episode, I’m speaking with Darren Palmer, who has been an ambassador for Carpet Court for 8 years, and who is widely regarded as one of Australia’s most renowned and influential interior designers.
Darren is a judge and presenter on the four time “Best Reality Program” Logie award winning show The Block.
He has regularly contributed articles to a selection of Australia’s premier home and lifestyle publications and he has released two books: Easy Luxury: An expert guide to creating your perfect home and Homespace: Changing the space you have into the home you love.
2017 saw Darren launch his own soft furnishing and interiors range Australia wide with department store MYER. In 2018 Darren teamed up with the Interior Design Institute to create his very own accredited online interior design course available worldwide along with launching his own tailored homes with G.J Gardner Homes.
In this episode, Darren opens up about what becoming one of Australia’s most influential interior designers has really involved, including how he got his start, what he has found most challenging during his career, and his biggest advice for others looking to succeed as an interior designer, and in business more broadly.
Having worked with hundreds of business owners now, I’ve seen the many ways in which people approach business. From my experience, the way that we CHOOSE to approach business is one of the biggest (if not THE biggest) contributing factors of our success.
In this episode we look at how we can become empowered entrepreneurs, for whom success is inevitable.
If you are ready to take your business to the next level, to connect with your audience, attract more of your ideal customers, and make great money, without meaning you need to sacrifice your lifestyle in order to grow, my free online class is PERFECT for you. Go to emilyosmond.com/free to register!
Welcome to this special 100th episode of The Emily Osmond Show.
100 episodes, listeners in 70 countries, and up to 1,000 downloads an episode now!
And it wouldn’t be possible without Brianna and the team at Bamby Media who have produced this podcast from the very first episode - I really appreciate your support, and for caring about this podcast as much as I do.
Thank you to all of our guests to date - for taking time out of your schedule to sit down, and to open up.
And thank you to our listeners: those of you who have been here from Episode 1 and those of you have just come across the show.
I started this podcast for YOU.
For the women who feel a calling to create something of their own.
For the women who want to create a future for themselves that might seem crazy or unrealistic to those around them.
For the women who want to and serve AND make great money.
For the women who want to push their limits, despite the discomfort, to really discover what’s possible for them.
To the women who know that we are more powerful when we support each other.
This podcast is for you.
I opened up this podcast to you, our listeners, to share a short audio message about your favourite episode or biggest learning from the podcast so far.
Thank you so much to those who contributed. I absolutely loved hearing your voices and stories. And may have got a little teary while listening!
Without further ado, let me hand over the reigns of this 100th episode - to you our listeners.
I would really appreciate it if you could tell a friend about this podcast - it is one of the best ways to support the show and help more people find it.
If you don’t already, follow me on Instagram @emilyosmond - come and say hello!
As always remember, connection over perfection, you’ve got this, and we’ll speak soon.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free workshop: How to create a full time income from your business, so you can escape the unfulfilling jobs that take time away from your family.
Does it feel as though you’re talking to yourself out there on your social media?! No one seems to be seeing your content, let alone interacting with it?!
And turning your followers into buyers - well, that feels like a distant dream right now!?
My friend, this episode is for YOU!
I’m sharing this simple solution to turning your followers into raving fans and buyers.
Are you ready to create a full time income from your business, without spending more time creating pointless content? Learn the three essential phases to do this in my free online workshop. Register here: www.emilyosmond.com/free
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Full Time Income Workshop
Our 100th episode of The Emily Osmond Show is next week and to celebrate, we are compiling an episode to feature our listeners’ voices and stories!
Step one: pick your favourite learning from listening to the podcast. Perhaps that is a tip you have been putting to use in your business with great results, a powerful mindset shift, or something you loved hearing from one of our brilliant guests (if so - be sure to mention the guest’s name!).
Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you!
In this episode, I’m speaking with one of my students from The Modern Marketing Collective, Melissa Finlay about how over the past few months, she has increased her prices by 75% and is still booking out clients.
Mel is a qualified holistic nutritionist who specialises in Women's health. She’s also a qualified personal trainer and pilates instructor.
Mel works with women to show them how food, nutrition as well as lifestyle intervention and self care can unlock a new level of energy and vitality, and assist with healing from specific issues like postnatal depletion or diagnosed women’s health conditions like endometriosis.
Along with working with clients privately, Mel more recently launched the Amazing Mums Academy - an online membership for mums, which has allowed her to bring her knowledge and expertise to Mums in a really accessible way, whilst building a community of Mums who support, understand and encourage each other to achieve their goals.
In this episode we discuss:
- How Mel went from ‘hope’ marketing to now being in control of her marketing and it feeling easy for her
- How Mel has increased her prices over time and had to adjust her money mindset to match
- How Mel now markets her offers and what is working well
- Struggling with imposter syndrome and how Mel has learnt to manage this
- What Mel is now focussing on to take her business to the next level.
If you want to go from hope marketing and crossing your fingers that your customers find you, to actually being in control of your business growth and marketing feel easy and fun, my free online class is perfect for you. You’ll learn the three phases of generating a full time income from your business - and why posting MORE content isn’t the answer. Go to emilyosmond.com/free to register.
CONNECT WITH MEL:
- Website: https://www.melissafinlaynutritionist.com/
- The Amazing Mums Academy: https://melissafinlaynutritionist.mykajabi.com/
- Instagram: https://www.instagram.com/melfinlay_nutritionist/
- Facebook: https://www.facebook.com/melfinlaynutritionist/
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Full Time Income Workshop
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond
In this episode, we look at the three phases of generating a full time income from your business.
If you want to go from being a Profitless Poster to being a Profit Magnet, watch my free online class. Go to emilyosmond.com/free to register.
If you know you need the strategy and support to take your business to the next level, message me on Instagram @emilyosmond and let's chat about if The Modern Marketing Collective is the perfect fit for you.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Full Time Income Workshop
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond
Our 100th episode is in just a few weeks and to celebrate, we are compiling an episode to feature our listeners’ voices and stories!
Step one: pick your favourite learning from listening to this show. It may have been from one of my solo episodes or from listening to one of our brilliant guests!
Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio before 21st October. I can’t wait to hear from you!
--
In this episode, I speak with Kate Toon: coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 business owners grapple the Google beast and write better content. Kate also runs Australia’s only dedicated annual copywriting conference COPYCON.
In this episode, we speak about what 12 years of running an online business have looked like, what it took to reach one million dollars in revenue, and why Kate’s goal now is to start making her business smaller, not bigger.
This was one of my favourite guest episodes - and I know you will love it too.
CONNECT WITH KATE TOON:
www.katetoon.com and instagram.com/katetoon
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you!
Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of our brilliant guests!
Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio (no longer than 90 seconds), with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you!
In this episode, we are discussing the activities that you are filling your time up with because they feel fun, productive, and like a sugar hit, but that are taking your time and focus away from the activities that actually grow your income.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Full Time Income Workshop
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you!
Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of our brilliant guests!
Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio (no longer than 90 seconds), with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you!
With over 25 years in the design and print industry, Kim Ryan has worked in “all of the roles”: freelance, in-house designer, running her own studio - you name it. Kim started her business, Wild Seed Design, 15 years ago, and today she offers feminine, floral and botanical brand design, specifically for women who want to see their businesses grow and flourish.
Kim is one of our members of The Modern Marketing Collective and I have loved seeing Kim and her business thrive over the past almost year.
In this episode we discuss:
-
The catalyst behind Kim starting her business
-
How Kim attracted her first clients 15 years ago, before social media really existed
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From thinking social media was just for “young people” and being reluctant to use it to social media now being a key way that Kim attracts her clients
-
Kim’s (very common!) resistance to showing herself in her marketing, how she overcame it, and the huge difference this has made for her business
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The journey from taking any on any work to cover the bills as a single mum - to tripling her prices, earning more and working less, and only taking on the work she actually wants to do
-
From winging it to working on her business, getting clear about what her ideal business actually looks like, and Kim’s high converting simple sales system.
CONNECT WITH KIM:
- Website: wildseeddesign.com.au
- Instagram: @wildseeddesign
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Full Time Income Workshop
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond
Ask a business owner what their one wish would be if they had a magic wand for their marketing, and many would say “to have a month of content scheduled”.
There is the constant guilt of not posting enough, like a burden hanging over you.
So “success” can sound like finally having 30 days of posts automatically going out on your social media.
And that’s what you hear from all different people: “Post more content!” and “You have to post every day!” or even “You have to post 3 times a day!”
Let’s say, you did it and you got your 30 days of content scheduled. The month comes to an end, but instead of celebration, you realise nothing in you business has changed, apart from being able to tick the box of posting every day.
If this is you, how is this strategy currently actually working for you?
What is the return you are seeing for your business?
As business owners, time and focus are two resources we need to protect. I want you to get very clear about how you are currently spending yours and why.
Here’s why treating scheduling 30 days of content like a marketing strategy just doesn’t make sense.
If this episode resonated with you, you are going to love my BRAND NEW free training that is going to break down for you the system I have taught to hundreds of students to guide you in going full time in your business the right way so you can avoid the uncertainty, and be strategic in everything you do with your time with laser focus on your goals.
Go to emilyosmond.com/free to register.
Kat John, The ZEROFKS Chick, is an international coach and popular podcast
host. I’m calling this Kat week - because I am the guest on Kat’s podcast ‘Kat John is REAL, RAW, RELATABLE’ this week - so head on over and listen to our chat, and Kat is our guest this week on the show!
She is the creator of the global ZEROFKS movement, has a meditation app coming soon, a keynote speaker and runs workshops that help to bring people’s souls back to life and save their fks for the things that matter.
After overcoming life-altering experiences from childhood sexual abuse, bulimia, addiction, mental health struggle, chronic pain and brain surgery, Kat is an example of hope, showing others that there is life beyond our pain.
You can find her over at www.katjohn.com.au, Instagram at @kat.john and get stuck into her podcast ‘Kat John is REAL, RAW, RELATABLE’ on Apple iTunes, Amazon and Spotify.
Just a note: we discuss some heavy topics in this episode. If you, or someone you know, is struggling to cope, there are people who care and are ready to listen. Call Lifeline on 13 11 14 or visit www.lifeline.org.au.
CONNECT WITH KAT:
- Website: katjohn.com.au
- Instagram: @kat.john
- Podcast: Kat John is REAL, RAW, RELATABLE
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
So much of business success can boil down to our mindset. Two people could know and intellectually understand the same strategies, but what can hold one back from achieving while the other thrives? From my experience in my own business and working with hundreds of clients is that it can often come back to beliefs we are holding on to that aren’t true and don’t serve us. In his episode, we’ll be tapping into what this looks like, exploring how to identify them and some of the weird beliefs that have held me back.
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, actually have time to enjoy life, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.
Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time.
In this episode, you’ll hear:
- What first interested Anna about becoming a celebrant four years ago
- The activities Anna thanks for helping her to attract her first clients
- The two new complementary parts Anna has more recently introduced to her business
- What percentage each revenue stream of her business generates
- What the toughest time in business has been so far
- How she is navigating Covid 19 from the event industry perspective
- The role social media has played in Anna’s business growth
- The strategy Anna used to double enquiry rates in one month
- How Anna has increased her conversion rates to 90%.
- What Anna would tell herself if she could go back in time to the start of her business journey.
Anna loves bringing “all the feels” to weddings and events and you can find her on Instagram @annasmalecelebrant and at annasmalecelebrant.com.au
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
I’ve had a few different conversations around competitors and copycats recently and it got me thinking about how my own approach to these business challenges has changed over time. So if you are feeling paralysed by the competitors in your market or fearful or others copying you, let me share three key truths to help you move past these challenges, fast.
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter.
Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti!
Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too!
I spoke with Anita about my business and how it has evolved, my experience of mental health and its interrelationship with my work, and my biggest learnings in business to date.
I hope you enjoy this conversation: Anita Siek interviews me!
Take a screenshot while you are listening and tag me on Instagram @emilyosmond and Anita @anitasiek - we’d love to know if you listened!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
Psst - did you see?! My podcast producer Brianna snuck in a 15% off offer for her DIY Podcourse for you! Just go to www.bambymedia.com/podcasting-course and enter “emily-yay” at checkout to claim your savings!
Over the past couple of years, I have more than halved what I offer in my business, with the result being that my revenue doubles each time. Not necessarily instantly, but within the year.
It’s not comfortable to offer less. We resist it and struggle to maintain it. And it logically doesn’t make sense.
Wouldn't offering MORE to our audience, mean we would sell more?
And in turn offering less, limit how much we can earn?
Tune in to hear why this isn’t always the case!
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast!
MENTIONED:
- Bamby Media
- The microphone I use: Blue Yeti USB Microphone
- Bamby Media Full DIY Podcasting Course - use the code "emily-yay" for 15% off the cost of the course!!
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun!
And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be.
Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
My free Instagram Stories Challenge starts TODAY - quick register here!
Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers.
But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in our business when we are working with influencers? What legal considerations do we need to consider? How do we know which influencers our business should work with? And what if we are an influencer - or interesting in exploring this very viable business model - what do we need to know?
In today’s episode I’m speaking with Karan White - Agency Director of The Lime Agency, Owner of Pod Legal, and Co-Deputy Chair of the Australian Influencer Marketing Council.
Yep - she is one smart woman!
In July this year, the Australian Influencer Marketing Council (AIMCO) released the industry’s first set of working practices to support brands, agencies and creators.
As someone with years of experience working in all aspects of influencer strategy, Karan breaks down:
- Why influencer marketing is more than just paying for product placement
- What the newly released AIMCO Code of Practice means for brands and influencers
- What the Code covers and why these core elements of influencer engagement are so important to consider (but easy to miss)
- Karan’s three core principles for successful brand-influencer fit
- The danger some influencers are facing from what they are currently doing
- And what Karan suggests influencers do instead to create a successful and sustainable business
- When you might consider working with an influencer agency.
- And lots more!
AIMCO
- https://aimco.org.au/
- https://www.auditedmedia.org.au/aimco
- aimco@auditedmedia.org.au
The Lime Agency
- https://limeagency.com.au/
- https://www.instagram.com/limeagency_au/ https://www.facebook.com/limeagencyau
- karan@limeagency.com.au
Pod Legal
- https://podlegal.com.au/
- https://www.instagram.com/podlegal/
- https://www.facebook.com/PodLegal
- karan@podlegal.com.au
Karan White
- https://www.linkedin.com/in/karanwhite/
- https://www.instagram.com/karan_white__/
Karan also mentioned:
- https://www.instagram.com/the.brokegeneration/
- https://www.instagram.com/samgashpodcast/
- https://www.maritzabarone.com/
Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
Join my free Instagram Strategy Workshop
The Instagram Stories Challenge starts 1st September! Register here.
Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business...
To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income!
If you do not currently have a strategy to use Instagram Stories as a core (and super fun!) driver of business growth, I want to make it really clear what you could be missing out on.
And how better to do that, than to share some real results from my students from inside The Modern Marketing Collective!
In this episode you will hear how Instagram Stories have created business growth for 6 of my students!
Need help creating a full time income from your business, so you can work from home on your own schedule, and escape unfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat.
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
- Join my free Instagram Strategy Workshop
- Create your own online course
REGISTER FOR MY FREE INSTAGRAM STORIES CHALLENGE!
Stop spending WAY too much time trying to work out what to post
Being stuck in indecision and overwhelm
And feeling terrified of filming yourself
In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income!
Register for my FREE Instagram Stories Challenge? We start 1st September!
What do you do when you’ve created a business… that you don’t love anymore?!
And what if you’ve already built a brand and community around it?
Should you just keep going or should you quit and start over
Today’s guest is answering these questions - because she’s been through this multiple times herself and has come out the other side.
Caralee Fontenele dropped out of high school, married young and became a mum in her early 20s.
She worked in her husband’s business - where she grew it to a successful multi-location business thanks to her love and skills in marketing.
But the marriage didn’t last… and Caralee was left with little on the other side of divorce.
History repeated itself, but this time, instead of being left with little, after her second marriage ended, she was left with half a million dollars in debt in the business.
What Caralee did next is an example of the power of determination, being clear on your vision, and getting creative when it comes to the solution.
Now, Caralee has created multiple million dollar businesses, authored three books and helps women from all over the world to create an unstoppable personal brand and business.
MENTIONED
- Try Kajabi free for 28 days!
CONNECT WITH CARALEE FONTENELE:
- Instagram: @caralee.fontenele
- Website: caraleefontenele.com
- Podcast: Being Unstoppable Podcast
CONNECT WITH ME:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
- Website: emilyosmond.com
Join my free Instagram Strategy WorkshopRegister for my free 5 Day Instagram Stories Challenge!
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released!
But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers!
And as the updates come out - we look at them, understand them, and then decide if they are worth investing our time into for a business return.
So you might be wondering:
How do Reels differ from Instagram Stories, Lives and IGTV?
Are Reels something I should be using for my business?
And if so, what type of content should I be using them for?
Well my friend - this episode is for YOU!
But first, I have some exciting news!! My Instagram Stories Challenge is BACK!!
As small business owners we simply don't have enough time to be wasting it on strategies that don't grow our business. And that includes posting without purpose to our Instagram Stories.
I'm going to take a punt and guess that you don't exactly love filming yourself on your Instagram Stories... in fact, the very thought of it makes you squirm?!
I’ve got you covered.
Over 5 days, we're going to take you from:
Feeling confused, unsure and unstrategic using Instagram Stories
To feeling more CONFIDENT, having more FUN with Stories and using them in a way that actually brings dollars in the door.
My Instagram Stories Challenge kicks off on the 1st September - so make sure you get your name down for it now!
CONNECT WITH ME!
Instagram @emilyosmond
Facebook: @emilyclareosmond
Website: emilyosmond.com
Join my free Instagram Strategy Workshop
Register for my free 5 Day Instagram Stories Challenge!
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek.
Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek.
Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the choices of them trigger different emotions and ideas in a reader.
What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig.
FUN NEWS: Anita and I are going LIVE on Instagram this Wednesday 19th August at 12pm AEST. So make sure you are following both of us @anitasiek and @emilyosmond, to join the Live and ask us your business (or personal!) questions.
Connect with Anita Siek:
- Anita’s Instagram @anitasiek
- Wordfetti’s Instagram @wordfetti
- Website: wordfettigroup.com
- Brandfetti The Podcast
Connect with me:
- Instagram @emilyosmond
- Facebook: @emilyclareosmond
-
Website: emilyosmond.com
-
Join my free Instagram Strategy Workshop
Register for my free 5 Day Instagram Stories Challenge!
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less.
Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers!
Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern Marketing Collective. If you’re ready to learn how to market yourself business in a way that actually makes you more money, send me a message on Instagram @emilyosmond and mention “the Collective”.
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman.
It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She is also the co-founder of the world’s most awarded Vietnamese restaurant, Red Lantern.
Described by Huffington Post as, “The most grounded spiritual entrepreneur on the planet”, I caught up with Pauline to discuss her latest book, ‘The Way of the Spiritual Entrepreneur: The 7 Secrets to Becoming Fearless, Stress Free and Unshakable in Business and in Life’.
We discussed the unconventional strategies that saw her restaurant survive the Global Financial Crisis (this can teach us all a lot); how she is helping her clients’ businesses - and her own - navigate Covid 19; what being a spiritual entrepreneur really means - and why it’s not what we think; plus why you should be making money; why work-life balance is BS; and what she wish she could go back in time and tell herself as a seven year old working in her parent’s businesses… this made us both tear up.
Find Pauline’s books online or in bookstores and find out more about working with Pauline at paulinenguyen.com.au.
I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Instagram too.
- Connect with me at emilyosmond.com and instagram.com/emilyosmond
Take my free online workshops at https://www.emilyosmond.com/free
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities.
She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive training, employment and recreational opportunities for Aboriginal people in the Kimberley region, which has one of the highest rates of youth suicide in the world.
In 2019, Cara was awarded the Churchill Fellowship to improve the social, emotional and economic wellbeing of Indigenous Australian people, and earlier this year, Cara won the 2020 AgriFutures Rural Women's Award for Western Australia.
In this episode, Cara takes us behind the scenes of her entrepreneurial journey; the flow on effects of intergenerational trauma; the difference between communication and engagement and her tips for how we can foster greater engagement between our small businesses and our local communities; representing our audience segments, including people of colour, in our brand; ethics, fragility and accountability as business owners; what culturally intelligent communication is and how we can cultivate it.
I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see.
- Connect with Cara Peek at saltwatercountry.com.au
Connect with me at emilyosmond.com and instagram.com/emilyosmond
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development.
For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often connect with new people, and the return often comes back to me personally and professionally over the months and years ahead.
Next week, I’m going to share what my first year in business looked like, so stay tuned for that episode. Now let’s get into what I’ve invested in for my professional development since starting my business in 2015.
- Connect with me at emilyosmond.com and instagram.com/emilyosmond
Take my free online workshops at https://www.emilyosmond.com/free
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk.
I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful grounded, kind, positive energy. I have loved seeing Cass innovate, experiment, and develop her business, launching The Cass Deller Print Collection where she offers one off prints that brands can buy and use right away; creating the most incredible large scale murals, and continuing to show up and share her designs and snippets of her life.
When Cass and I spoke about doing this episode, I asked if she would be comfortable talking about the money side of her business. She agreed and shared with me how she really cares about challenging the ‘starving artist’ mentality, and instead show that you can be an artist, with kids, work part time hours, have a healthy happy life and earn well too.
In this episode we discuss how Cass has become a six figure artist, how she works out pricing, scaling up and down her business around her life, what marketing has worked best for her business, her experiences with hiring and so much more. Also - this episode comes out just before Cass launches her very first art collection - so go over to @cassdellerdesign on Instagram to show Cass some love and explore her beautiful designs.
- Connect with Cass Deller at cassdeller.com.au and instagram.com/cassdellerdesign
Connect with me at emilyosmond.com and instagram.com/emilyosmond
I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker.
But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching group The Modern Marketing Collective and a beautiful goodie Entrepreneurial Pick Up Me from Afternoon Pick Me Up.
- 28 Days Free to Kajabi: emilyosmond.com/tools
- Message me on Instagram to find out more about starting & scaling an online program @emilyosmond.
- Enjoyed this episode? Take a screenshot and share on your Instagram Stories and tag me @emilyosmond
Do you struggle to know what financial goals to set for yourself? Or if you do set them, find that you just never meet them? Today, I’m joined by Fairien Azeem - a Financial Educator, Wealth and Business Coach. She helps women learn how to overcome their money fears, release their money blocks and build businesses and lives they love.
Having operated a multi award winning mortgage broking and financial advice business for the past 2 decades Fairien has helped thousands of people achieve their financial and business goals. In this episode Fairien shares her top tips and strategies for achieving financial success - whatever that looks like for you.
But first if you haven’t already, make sure you enter my first podcast birthday giveaway for a chance to win a year’s membership to my online program and coaching group The Modern Marketing Collective and a beautiful ‘Entrepreneurial Pick me Up’ goodie box. Simply leave a written review on this podcast in Apple Podcasts by 27th July to be in the running.
Connect with Fairien Azeem at fairienazeem.com.au and instagram.com/fairienazee
Connect with me at emilyosmond.com and instagram.com/emilyosmond
It’s our first podcast birthday which means it’s time for a listener giveaway!!
And I want to say a huge thank you for listening, supporting, telling your friends, sharing, rating and reviewing.
So I’m giving away:
- A 12 month membership to The Modern Marketing Collective valued at AU$2k, which is my online program and global community where you’ll learn how to turn social media into your business superpower, create content that connects with your ideal customers, sell more of your amazing creations and ultimately make more money doing the work you love.
- A beautiful ‘Entrepreneurial Pick me Up’ goodie box filled with all my favourite pampering treats and delicious sweets from Afternoon Pick Me Up.
To enter, all you need to do is write a written review on The Emily Osmond Show on Apple Podcasts. If you have already done this, you’re automatically in the draw!
To leave a review:
- Search The Emily Osmond Show in Apple Podcasts
- Scroll down on the episode feed until you see “Ratings and Reviews”
- Click “write a review”
- And make sure you include your business name and/or IG handle so we can find you if you win!
AND if you are in a country outside of Australia and leave a review, make sure you screenshot your review and tag me on Instagram at @emilyosmond as I can only see Aus reviews on Apple Podcasts.
This competition is running until midnight AEST 27th July 2020 and the winner will be randomly selected and announced on this podcast and on social media on the 28th July 2020 plus notified via their website or social media.
GOOD LUCK!
I’ve been having lots of discussions with my community recently about investing in accounting software, and whether it’s an expense they can afford.
This often comes after they share the all too familiar stories about staying up to the early hours to sort out their books and not really knowing how profitable their business actually is.
After regularly spruiking the tool that I’ve used from day one in business, I knew I wanted to ask someone from the company to come onto the podcast and do the talking.
Xero is small business accounting software born out of New Zealand in 2006, now with 2 million users across 180 countries. It allows us to be on top of our numbers at any given time, helping to inform our business decisions, saving us time and stress, and ultimately thrive.
Joining me on this episode is Angus Capel, the Small Business Advocate at Xero.
We chat about how freelancers, brick and mortar stores, ecommerce businesses and more can leverage accounting software to excel in their businesses, the biggest trends and opportunities he is seeing across the board right now, and his top accounting tips for small business owners.
Did you love this episode? Take a screenshot and tag us on Instagram @emilyosmond and @xero. We’d love to see!
Today I’m sharing the five mindset shifts that have really guided me on my business journey and played a huge role in getting me to where I am now. Because as you may have learnt by now, learning business and marketing strategies is just one part of the puzzle. If you don’t work on your mindset, you will find it hard to grow, struggle to feel satisfied and continually wonder why things just aren’t working out for you.
Did you love this episode? Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
Lisa Messenger is the vibrant, game-changing founder and CEO of Collective Hub, an international speaker, best-selling author, and an authority on disruption.
She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Within 18 months that print mag was in 37 countries.
Five years and 54 issues into the print magazine Lisa made the courageous move to “break” the very thing that she started, enabling her to iterate and pivot into something far more sustainable and vast reaching.
Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events and education – all of which serve to ignite human potential.
Lisa has also authored and co-authored 28 books, including in more recent years, the real-time, raw and candid documentation of her life and business as it unfolded.
Lisa’s books and magazines were pivotal to me in realising there was a thing called ‘entrepreneurship’, and that you didn’t have to have it all figured out to start.
We speak about Lisa being unable to scale in the first iteration of her business, the incredible growth of Collective Hub and what she puts down to its success, what it felt like when she realised it was time to let go of her staff, big office and the print magazine to make sure Collective Hub survived, her ego, mental health, and what she wants to be remembered for when she’s gone.
Collectivehub.com is the best place to go to find Lisa’s books and masterclasses, you’ll find Lisa on Instagram @lisamessenger, and search “Hear me Raw” (RAW) on your favourite podcast app to subscribe to Lisa’s new podcast.
Did you love this episode? Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
We are six months into one of the most unpredictable years, with new challenges, but also new opportunities. Let’s take stock, pause, reset and check in on how we are tracking, our purpose and vision, and set ourselves up for an incredible second half of the year. Listening to this episode?
Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
Denise Duffield-Thomas describes herself as a lazy introvert and an unbusy mother of 3. She is also a millionaire.
You may have heard of Denise before. She is a money mentor for the new wave of online entrepreneurs who want to make money and change the world. She specifically helps women charge premium prices, release the fear of money and create First Class lives.
Earlier this year, I joined Denise and six other women at Denise’s business retreat on her rose farm in NSW, because I believe that you need to invest in opportunities to learn from the people who’ve already achieved what you are aiming for.
So it was a delight to catch up with Denise to record this episode and discuss what being a ‘chillpreneur’ actually looks like, how her business makes money, and how much each year, plus the actual breakdowns between revenue streams, her advice for others to overcome money challenges and sabotages and what she considers to be the key ingredients to being a chilled millionaire.
Connect with Denise at denisedt.com and instagram.com/deniseDT/.
Connect with me at emilyosmond.com and instagram.com/emilyosmond
What if you had a clear SIMPLE strategy to follow so you no longer felt lost or overwhelmed about your marketing?
Knew how ensure your CONTENT really CONNECTS with your ideal customers?
AND were finally CONVERTING your marketing efforts into sales?
We cover how in this episode, using Instagram!
REMINDER: The current (bargain!) investment to enrol in the Collective is going up on 1st July.
- Enrol in The Modern Marketing Collective before the price rise
- instagram.com/emilyosmond
You may not recognise the name of our guest today, but chances are you have heard of #buyfromthebush. It is arguably one of the most successful marketing campaigns here in Australia in recent times. And in today’s episode, I want you to get to know the smart, humble, hard working and very inspiring woman behind this campaign.
Grace Brennan lives on a sheep and cropping farm in Warren, NSW with her husband Jack and their four children. In October 2019 Grace founded the #buyfromthebush social media campaign to support rural communities facing drought. calling on people in the city to invest in bush business as a means of ensuring the survival of rural communities in to the future.
Also a reminder that if you have been thinking about joining my marketing coaching group The Modern Marketing Collective - do so now before prices double on July 1st! Click here to enrol.
Consider The Modern Marketing Collective as your go-to small business tool kit, with practical self-paced lessons that cover the “what’s working now” and proven strategies for Instagram, Email Marketing, Pinterest, LinkedIn, Collaborations, Sales, Productivity, Blogging, SEO, Money Management and more!
- Enrol in The Modern Marketing Collective to save 50%
- instagram.com/emilyosmond
- buyfromthebush.com.au
- instagram.com/buyfromthebush
- stayinthebush.com.au
- instagram.com/stayinthebush
One of the questions I’m asked the most about Instagram is “where do I start”? And I get it. It can feel intimidating, overwhelming and just plain confusing when you’re starting out on a new social media platform. And even more so when you’re working out how to use it effectively for your business.
Today, I’m sharing how I would grow my Instagram if I were starting from scratch - including what I’d focus on and forget - some of these might surprise you!
Before I get into the episode, have you heard, prices to my marketing coaching group The Modern Marketing Collective are doubling on July 1st. Click here to enrol.
Consider The Modern Marketing Collective as your go-to small business tool kit, with practical self-paced lessons that cover the “what’s working now” and proven strategies for Instagram, Email Marketing, Pinterest, LinkedIn, Collaborations, Sales, Productivity, Blogging, SEO, Money Management and more!
Plus, join our monthly coaching calls, and NEW Masterclasses each month for support, feedback and new learnings to guide you in your business growth.
And of course, you’ll become part of the most (if I say so myself!) supportive and collaborative global community of female entrepreneurs.
But get in quick because the price is doubling on 1st July 2020! Click here to enrol.
Has the idea of selling your business ever crossed your mind - but you aren’t sure how to go about it or where to start? Or perhaps you’ve long been thinking about putting your business up for sale - and would love to hear from someone with first hand experience.
In today’s episode, I’m joined by the incredible personal branding photographer, Prue Aja. Prue has photographed some of Australia’s most famous and most loved people. Chances are you have seen some of Prue’s work.
But what you might not realise is before Prue became the photographer she is today, she ran a successful children’s party business.
Now, Prue is sharing the process of selling her small business, what she wished she’d known from the start and her biggest advice for others.
And make sure you listen to the end because I ask Prue about her daily practices and her ritual that helps her achieve big success in her life and business.
Connect with Prue Aja at prueaja.com and on Instagram at @prue_aja_photography.
- Join the free online Instagram strategy class at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
Something that can trip a lot of people up and hold them back from getting started with creating and launching their online course or membership is how to price it. In today’s episode, let’s explore how to come up with a price for your program - and why I say at the end of the day you just need to pick a number and go for it!
This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale and to find out if Scalable could be the best fit for you to learn how to grow your program, send me a message on Instagram @emilyosmond and mention ‘Scalable’.
To join The Modern Marketing Collective before the price doubles on 1st July 2020, click here.
If you’re thinking about creating an online program, one of the key decisions to make is what format you’ll choose. The two most common options are a course or an online membership. Let’s explore what the key differences are between the two and which once could be the best fit for you.
This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale, send me a message on Instagram @emilyosmond and mention ‘Scalable’.
I am recording this episode in light of George Floyd's murder and the ensuing much-needed and long overdue rise of conversations about racism.
I acknowledge my failure and I recognise that in my lack of action to be anti-racist, and my ignorance, I've been complicit. I am sorry.
I believe that if we want to build our platforms, and in doing so be leaders, we don’t get to choose to sit out when it doesn’t suit us. We can’t have it both ways.
And by staying silent, whether it's because we are worried about saying the wrong thing, believe it has nothing to do with us or don’t want to offend people who don’t agree, we are propping up the systematic injustice that prevails.
In the words of Desmond Tutu - "if you are neutral in situations of injustice, you are choosing the side of the oppressor".
I know I have a lifetime of learning ahead and that this learning is urgent.
Here are some people and resources that are already teaching me a lot:
- Business educator Rachel Rodgers' Instagram Live - later shared as an IGTV (click here for the link) about creating safe spaces online for Black people and true allyship.
- This Instagram post (click here for the link) written by anti-racism educator Monique Melton about an alternative approach to sharing a black square on our social media - i.e. sharing the voices of Black people.
- 10 Steps To Non-Optical Allyship (click here to read) by writer Mireille Cassandra Harper, shared with permission on Vogue.
- This article from ABC News Australia "Australia had its own George Floyd moment, only it passed without international outrage" (click here for the link)
- This blog post: Being Actively Anti-Racist by The Equality Institute (click here for the link). Within this blog post are lists of books, podcasts, activists, petitions and organisations that I'll be reading, listening to, signing, donating to and supporting.
I commit to making my business safe for all people and to practicing true allyship; to doing the work, listening to and amplifying the voices of Black people, donating, calling out inaction and injustice, and educating myself to make this a reality.
I welcome conversation and correction.
With humility, Emily
If you’re wanting to build a community, show up more online, and go bigger in your own unique way, but something’s holding you back, this is the episode for you!
My guest is Erika Cramer, The Queen of Confidence - an international confidence coach and the host of The Confidence Chronicles podcast. The Cardi B of the personal development world, Erika is a full-flavoured, spicy inspirational speaker, with a large dose of heart and humour. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Grab a notebook because when Erika starts talking, there are a whole lot of learnings for all of us!
The episode is brought to you by my upcoming live training! You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without relying on big crazy launches. AKA… I believe this is the cruisiest way to run a business, which is what I’m all about! Go to emilyosmond.com/scale to choose a time and join me for the free Live workshop running in June!
Connect with Erika on Instagram at @thequeenofconfidence, listen to her podcast The Confidence Chronicles and visit her website at thequeenofconfidence.com.
- Register for the LIVE training: The 5 Phases of Scaling an Online Program: emilyosmond.com/scale
- Join the free online Instagram class at emilyosmond.com/free
Follow Emily on Instagram @emilyosmond
It’s been almost two years since I took my business online and created my membership, The Modern Marketing Collective. And boy, have I learnt a LOT! But my biggest regret? That I didn’t take the plunge and do it sooner. In today’s episode we’ll explore the undeniable benefits - including some unexpected ones - of creating an online program from your knowledge and skills, and why doing this could just be your best decision yet!
This episode is brought to you by my NEW free training I’m hosting on the 9th, 10th and 11th of June, where you’ll learn the 5 Phases of Scaling an Online Program, even if you’re starting with a teeny tiny audience and know nothing about the online world - because that was me too! These are the strategies tried and tested in my business - and used by me today to run a very cruisy business, that is very low stress, and lots of fun. But you do need to register to attend the training Live - so go to emilyosmond.com/scale and choose your time to join me live, learn and ask your questions.
- Register for the LIVE training: The 5 Phases of Scaling an Online Program: emilyosmond.com/scale
- Join the free online Instagram class at emilyosmond.com/free
Follow Emily on Instagram @emilyosmond.
If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop.
Today’s guest is one of the “OG’s” in her industry. And if like me until recently, you don’t know what that means, let me save you Googling “what does OG mean”. It stands for “original” - and in this case I’m talking about being the first on the market when it comes to the exercise form of barre, here in Australia.
As founder of both Barre Body and Bende, Emma Seibold is something of a force of nature. With the first Barre Body studio opening in Melbourne in February 2012, the business has grown to eight studios across Australia as well as a very popular online studio, Barre Body Online, with hundreds of on-demand workouts.
So how exactly did Emma make this happen, which marketing strategies have paid off both in the earlier days and now, what was the combination of events that almost brought things crashing down, how has Emma dealt with more competitors coming to the marketplace, what advice does she have for other studio owners and small businesses and how has Covid-19 impacted her business? We discuss all this and more in this jam-packed episode.
Where to find Emma and Barre Body:
Barre Body Website: https://barrebody.com.au
Barre Body Instagram: @barrebody
Emma's Instagram: @emmaseibold_
- Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on launches emilyosmond.com/scale
- Join the free online Instagram strategy class at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next.
So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month!
- Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on launches emilyosmond.com/scale
- Join the free online Instagram class at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson.
As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partners, for life.
Kate asked Koden and myself onto her podcast to discuss our relationship along with what it’s like with one of us being more in the public realm (me!) than the other (Koden - who doesn’t have Instagram). She called the episode “How opposite personalities and driven and independent spirits work together”... which sums us and our relationship up well!
We had lots of fun chatting with Kate and as Koden’s podcast debut, I think he did pretty well! If you like hearing from both of us, let me know in a review and I’ll bring Koden back onto the show for another session!
Now follow Kate on Instagram at @theloveclubpodcast, search “The Love Club Podcast” for some great interviews with other couples, and enjoy this discussion with me and Koden!
- Join my free online Instagram class at emilyosmond.com/free
- Go to emilyosmond.com/scalable to learn more about my high level program
Connect with me on Instagram @emilyosmond
Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast!
Tune in to learn how.
- Join the free online Instagram class at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events.
At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%.
In this conversation, Carla shares the strategies she’s used to achieve this growth. You’ll hear how Carla doesn’t take no for an answer, how long it took for her to feel momentum in her business, how she is successfully engaging her audience in her marketing and her product development and what she wished she’d known when she first started out.
Press play and be sure to follow Carla on Instagram at @divinetreasure_.
- Join the free online Instagram class at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out.
- Take the Instagram Personality Quiz at emilyosmond.com/free
Let’s connect on Instagram @emilyosmond.
At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing?
Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media yet because they haven’t launched their business.
The truth is, you can’t afford to not start your social media before you launch your business. The issue is that some small business owners equate the moment their website is finished and goes live into the world as the moment their business launches, and they expect an influx of enquiries and orders. But the trap they fall into is not building an audience that cares about what they have to offer first.
Tune in to learn four ways to use your social media in the lead up to your business launch.
- Register for my free online Instagram Strategy Class: emilyosmond.com/free
- Connect with me on Instagram: @emilyosmond
Visit my website: emilyosmond.com
You might be wondering: is there any point marketing right now?
And you could be telling yourself: “no one is going to be buying”.
Or even - “I feel bad marketing when I know people are struggling”.
I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop.
Yet if I looked at my own behaviour, I, albeit more cautiously, was still spending money on services and products for my business and life.
And it soon became clear that other people were doing the same.
Offer your amazing products and services and let them decide… you might just be surprised!
I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz!
Let’s connect on Instagram @emilyosmond
Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process.
Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady growth and over all dedication.
And in this episode, she shares the 7 Profit Pillars that underpin business success.
I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz!
Let’s connect on Instagram @emilyosmond
One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”.
In this episode, I answer that question.
Free Online Instagram Strategy Class
If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times.
Follow me on Instagram and let me know you listen to the show! @emilyosmond
There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline.
However, studies also link Instagram to anxiety and depression and even if it has been more minor in its effects, many of us have felt some not so positive feelings from our social media habits.
So how can we as business owners, for whom social media is a crucial business tool, balance its use with our own mental health?
As someone who is prone to feelings of anxiety and who has suffered from depression, I’ve learnt my own ways to protect myself and make social media use a more positive and productive experience - and today I want to share five of those with you.
Free Online Instagram Strategy Class
If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times.
Follow me on Instagram and let me know you listen to the show! @emilyosmond
Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic.
Please note: This episode was recorded on 14th April 2020.
The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such.
You should seek legal, financial or other professional advice in relation to any particular matters you or your organisation may have.
Resources mentioned:
Register for Job Keeper payment here.
Job Keeper information here.
Information on Cash Flow Booster for Employers (this INCLUDES sole traders) here
Accessing Early Super Payment here.
State by State information here.
Job Keeper + Code of Conduct for Commercial tenancy here.
Episode 25: Grow your Profits from Melanie Miller - listen here.
Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business?
Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces.
But after Ange was diagnosed with life threatening pneumonia in 2017, after 15 years of being ‘always on’, she realised something had to give and set out to find a hobby that would force her to switch off and have some quality, 'me' time away from the office and away from her phone.
It was here that she discovered her love of horse riding, which led her to her horse, 'Marco', who she credits for saving her soul. The experience inspired Angela to bring to life the first ever Australian made luxury equestrian-inspired candle range, Marco & Co. by Angela Ceberano.
Now, she runs two successful businesses and is learning to master the idea of balance, living life after burnout. Let’s welcome Angela Ceberano to the show!
Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success.
In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offerings like photography and videography to offering online DIY consultations, retail owners are creating online stores and selling online for the first time, and others creating online programs to share their expertise in more scalable and far-reaching ways.
So I put together a bonus Business Starter Toolkit for them, to help those brand new in business to get started sooner, and others who are pivoting to enjoy more success quicker. One of the lessons I’ve developed for my students is how to validate their offer - and I want to share some of the key takeaways with you in this episode.
By the way if you want to turn your online marketing into a sales system for your business and get to your biggest months in revenue using strategic content and tactics that actually work, go to emilyosmond.com/free to register for my free online training.
And if you want to learn how to turn your knowledge into an online program, create recurring revenue each month, and work from where you want, when you want, message me on Instagram @emilyosmond with “scalable” and I’ll ask you some specific questions to work out if my high level program, Scalable, is the right fit for you.
Join me as I share the learnings, challenges and wins I’ve had during March 2020.
I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now.
Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn how to power your holistic online marketing strategy using the power of Instagram.
It’s true that other people’s success can sometimes bring out some not so positive feelings in us.
I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others.
And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings.
BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to achieve greater things too?
In this episode we’ll explore how to rethink comparison and competition.
Connect with me on Instagram @emilyosmond
Enjoy my free resources at emilyosmond.com/free
Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have.
Today I’m bringing you a conversation that was recorded a couple of months ago, with Australian designer Anna Thompson of Anna Campbell.
You have no doubt, whether you’ve realised or not, seen Anna’s wedding dress designs on your Instagram feed, in magazines and worn by someone you know.
Anna and I actually went to the same school, but in different years, but it wasn’t until a few years later that we first properly met. I had not long started my business, and I was consulting to a venue for their marketing. We wanted to increase the brand’s wedding bookings and so I contacted Anna’s team to pitch an idea: for Anna to photograph her latest collection at the venue, and be the guest of an ‘in conversation’ evening. To my delight she said yes, and I revelled in spending the day with this very down to earth, kind and humble soul.
We’ve since reconnected and I knew Anna was someone who would bring so much insight to this show. Launching the Anna Campbell brand at the age of 19, as you’ll hear in this conversation, there have been many evolutions and twists and turns.
Today, with world wide stockists, dozens of accolades to her name and media features, it’s the unwavering resilience that is truly at the essence of the Anna Campbell brand. I'm thrilled to have had the opportunity to sit down with Anna in her Brunswick headquarters, with her team working away around us, to talk about all things creating Anna Campbell.
Anna can be found here:
Website | Instagram | Pinterest
Join The Modern Marketing Collective and learn how to market your business online.
Enrol in Scalable to create, launch and scale an online membership.
Connect with me on Instagram @emilyosmond
Enjoy my freebies at emilyosmond.com/free
It’s time to quit waiting for permission.
I know I’m guilty of looking around to check what others are doing before acting myself.
Of holding back and waiting for others to go first to give me permission.
Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions.
And get stuck there swinging back and forth between options.
But that’s not leadership.
And not trusting myself.
That’s not giving myself credit for my own unique beliefs, ideas and gut feelings.
AND that’s assuming that others know the ‘right way’, when really there is none.
There is no right way.
“I spend an insane amount of time wondering if I’m doing it right. At some point I just remind myself that I’m doing my best. That is enough.”
We need to tune into what we believe is the best approach.
And take action even though we fear getting it wrong.
Because the thing is, we will make mistakes.
Some people aren’t going to like what we say or stand for or do.
They will think it, they will say it, they will tell others, and they will tell us.
But that’s the trade off standing up, taking action and being a leader.
What decision do you need to make today?
Give yourself permission to stop holding back, waiting and believing that others know best.
You have the answers. Trust yourself, back yourself and commit to action.
Join The Modern Marketing Collective and learn how to market your business online.
Enrol in Scalable to create, launch and scale an online membership.
Connect with me on Instagram @emilyosmond
Enjoy my freebies at emilyosmond.com/free
I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”.
What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now.
It is actually up to your customers whether they buy from you right now or not. Don’t make that decision for them and don't shortchange yourself by assuming that no one is going to buy from your business right now.
I understand that day by day and almost hour by hour, there are measures being put in place by the federal, state and territory governments, which means that some businesses do need to close down. But if that's not you, then don't just decide you're going to stop serving and stop selling.
I understand that perhaps you have a sense of guilt or shame around marketing and making offers and selling right now. Let me make a point here: you can profit through this and that's very different to profiting from this.
And so just know that it's okay for you to keep making money right now. Even if other people are struggling, it's okay. And in fact, the economy needs us to keep marketing and to keep selling and to keep that money changing hands and to give our customers a reason to spend.
In this episode I share some approaches that we can be using to navigate during this time.
Join The Modern Marketing Collective and learn how to market your business online.
Enrol in Scalable to create, launch and scale an online membership.
Connect with me on Instagram @emilyosmond
Enjoy my freebies at emilyosmond.com/free
Join me as I share the learnings, challenges and results I’ve had during February 2020.
I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money.
Go to emilyosmond.com/free to join my free Instagram training.
And connect with me on Instagram @emilyosmond.
Support the show:
- Write me a review & I’ll give you a shoutout in a future episode
- Subscribe so that you don’t miss an episode
- Screenshot as you listen, share to your social media & tag me @emilyosmond so I can repost.
I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria.
Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019.
In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profitability of her business, while creating more time for herself, other projects and her family.
With a philosophy that total fitness is physical, social, emotional and mental, Naomi aims to create non-competitive environments where women of all fitness levels can come and exercise for the physiological benefits, the chance to connect with other people, improve mental clarity and positive thinking, and build confidence.
Go to emilyosmond.com/retreat to join the waitlist for this year’s business retreat which is on from the 2nd to 4th October in Trentham, Victoria and connect with Naomi at @be_inyourelement on Instagram and at beinyourelement.com.au. Now let’s bring on Naomi Irvin!
There is a lot of confusion and mistruths about marketing out there! In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram.
So I asked her: “how often do you think you should be posting?"
Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”.
No wonder she was overwhelmed!
So in today’s episode, let’s set the record straight about what you should be focusing on for your Instagram - and what advice you can forget as we cover the biggest trends and strategies for your Instagram marketing in 2020.
Register for my free training where you’ll learn the 5 Step System to grow your business using Instagram - instead of wasting time on there! - at emilyosmond.com/free.
And send me a message on Instagram @emilyosmond to ask me a question for an upcoming Q&A episode!
Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business.
Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them.
So listen in to find out the biggest mistakes that people make when it comes to PR, what small businesses need to have in place before they start pitching to the media, how and what exactly to pitch along with the art of the follow up. Plus, we’ll explore how you can maximise PR coverage after you’ve secured it.
This episode is brought to you by my free online Instagram training where I share the 5 must-haves for an Instagram strategy that connects and converts. Register now at emilyosmond.com/free.
In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation.
I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing thousands of followers to get there. Go to emilyosmond.com/free to register now.
If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you!
This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month.
This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more.
She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons and is currently renovating her Sydney home with husband Damian.
So who is this woman and what exactly is her blog?
Allow me to introduce you to the brilliant Jen Bishop of theinteriorsaddict.com.
Jen and I are both speaking at the Australian Gift and Homewares Association Sydney Gift Fair, which is on February 21st to 24th at the Sydney Showground at Sydney Olympic Park.
The Fair is perfect for retailers, stylists, decorators, corporate buyers, designers and event planners, so if you are mad about design and retail, like me and Jen, come along and join us at the AGHA Sydney Gift Fair 2020. Go to agha.com.au to register for free now and be sure to check out the free Masterclass schedule to join our sessions.
Above anything else, time is often the number one challenge we face as business owners.
Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love.
But in reality?
We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done.
We can’t figure out what to focus on, we move between different projects and tasks, and by the end of the day, when we feel as though we have run out of time AGAIN, and been so busy, there realistically hasn’t been a whole lot of progress made with our business.
So what do we do?
How can we be more productive with our time? How can we cut out the distractions that are eating into the limited time we have? And how can we move faster - and more focussed - towards our goals?
Well, that’s what this episode is all about!
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership.
Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how to map, create and launch your own online membership.
I’ve been welcoming the most amazing women from all different industries with a vast range of membership topics, but the one thing they have in common is that they want to create an asset in their business to scale their time, their impact and their profit, working when they want from where they want.
Go to emilyosmond.com/scalable to enrol for our special launch price! And if you’d like to discuss your membership with me, just send me a message on Instagram (@emilyosmond).
Now let’s get into the show!
In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more.
And today, we’re going to nail your membership topic.
We’ll discover:
- The key elements that make up a great membership topic
- Examples of some very niche memberships to help when it comes to choosing yours
- Topics I wouldn’t recommend creating a membership around
- Plus the traps that despite your best intentions could get in your way of you creating your membership.
This episode is brought to you by my new program Scalable, where I’ll teach you how to plan, create and launch an online membership in six weeks - sharing what I learnt (and what I did wrong) taking my membership to a six figure revenue stream in my business. Scalable is now open for enrolment with a special launch-only price available only until February 2nd.
I’m also running special free online masterclasses this week and next where I’ll take you through The 3 Essential Steps to Launch a Profitable Online Membership. So click here to register your place.
Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review?
And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy.
So what would it look like if 97% of your clients paid you again next month?
This is the business I have created with my online membership.
About 18 months ago, I was only offering one to one services. I really had no idea or experience in the online business world.
But I knew the way I was working wasn’t making me happy. I wanted to work with more people, but my time was capped out. I also wanted freedom to work when I wanted to, to work from where I wanted, and for most of my time to be spent teaching and supporting. And of course, I wanted to grow my revenue too without needing to put in more hours.
Within a year, I grew my membership to a six figure income stream in my business, and have the freedom to work from where I want to, when I want to AND really love the work I do.
In this episode we are going to look at if an online membership could be a great fit for you, and what questions you need to ask yourself to find out.
We cover:
- What an online membership is exactly
- Why you might want to launch one
- What the benefits are
- What the different is between a membership and a course
- The beauty of recurring payments
- Three measures to know if running a membership is for you.
This episode is brought to you by my new online program, Scalable, where I’ll teach you how to map out, create, launch and sell your first online membership. Go to www.emilyosmond.com/scalable to enrol.
Let’s start with some honesty here.
How many things do you do at the EXPENSE of your health?
What do you prioritise AHEAD of your health?
How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well?
What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and in our business?
In today’s episode, I’m joined by Jema Lee of www.wellsome.com and @wellsome_jemalee on Instagram.
Jema is a women’s cycle health educator whose work helps to reconnect women with their bodies and find their unique flow.
In our discussion we cover:
- The what, why and how of cycle tracking
- How shifts and changes to our nutrition and physical movement through our cycle can support us
- How Ancestral and Ayurveda health can be applied to hustles and entrepreneurs
- And lots more!
JEMA’S DETAILS: wellsome.com | @wellsome_jemalee | Free Cycle Tracker
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses.
So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do to beat the overwhelm and keep momentum.
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!).
I avoided looking too much at my numbers and hoped, somehow, it would all work out.
Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too.
In this episode, we have the brilliant Melanie Miller who specialises in dishing up the hard, unsexy truths of business to women.
You’ll hear the event that happened in Melanie’s life that strengthened her resolve to help more women get in control of their finances, and create, as she calls it, Profitable, Liveable and Loveable businesses both off and online.
Today Melanie has a thriving online business, called Profit Lovers, a community of more than 8000 female entrepreneurs and is living nicely in what she calls her business "sweet spot".
So, let’s bring on Melanie Miller to share how we can create more profit in our business - I know you’re going to love this episode!
WE MENTIONED:
- Toggl.com: Free time tracking software
- Theprofitlovers.com: To download Melanie’s Plan + Track spreadsheet for 2020
MELANIE MILLER’S DETAILS: theprofitlovers.com | @profitlovers
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at.
I cover my first year of running an online program, how much I invested in Professional Development and my approach to it, what beliefs I needed to change when running my retreat, starting this podcast and guest speaking, what a major highlight of this year had been, how my team has changed and grown over the past 12 months, what I invested in when it came to my personal life and what I want to do better at in 2020.
I hope you take something out of this episode that’s helpful for your business too. So let's get stuck in!
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy.
I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger game with her business.
Bridget Murphy is a Certified Holistic Health Coach and meditation teacher who grew up in country Victoria and is now based in Melbourne. She specialises in helping women avoid and overcome burnout, pulling from her own experience, which you’ll hear a little about today.
In this episode, we step through what the first 18 months in business have looked like for Bridget, the lessons learnt, the momentum built, and how Bridget has got to her biggest months in business and beyond.
So go to emilyosmond.com/waitlist to be notified when we next open for enrolment to The Modern Marketing Collective and without further ado, let’s bring on Bridget Murphy...
BRIDGET’S DETAILS: thetruestyou.com.au | @thetruestyou
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore...
The negativity can be pretty big when it comes to email marketing.
Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their business.
At this point, you might be thinking, “Aren’t you all about Instagram, Emily?”.
Well no. I don’t care about Instagram in and of itself. I care about what works for small business owners. Right now, that’s Instagram with a strategy, and email goes hand in hand with it.
In this episode we discuss:
- What to stop doing with your email marketing strategy
- The power of email over social media
- How to use social media to grow your email list
- How to make sure people want to subscribe
- What to share in your emails
- And to do when someone first subscribes!
PLUS, enrolment is open for just THREE MORE DAYS to The Modern Marketing Collective!! If you’re ready to put a strategy in place for your Instagram and deep dive with me into growing your email list and creating content your audience actually want to consume, then go to emilyosmond.com/collective to enrol!
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams.
Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility.
Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenue is for vanity, profit is for sanity!".
We explore how all of us can start scaling our businesses, including how to create systems - and why these are important, where to start when building our team, how to figure out what roles to fill and what tasks to keep to ourselves, plus the biggest lesson Tina has learnt in business so far.
We recorded this episode on the launch day of Tina’s new (and first!) book, One Life: How to Have the Life of your Dreams. So head to tinatower.com to get your hands on it.
Plus, if you’re a sole trader or small business owner who understands how powerful Instagram is for building a community, are ready to get serious about booking more of your ideal clients, and know you can get to where you want to be so much easier and quicker with a mentor and a proven system to follow, and a community of other positive, growth-focussed business owners, then my private online program The Modern Marketing Collective could be the right fit for you.
You’ll have access to my Instagram Sales System that’s helping my students have their biggest months of sales to date, mentoring from me, and access to exclusive in-person events. Go to emilyosmond.com/collective to join us.
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective.
Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth?
Then go to to emilyosmond.com/collective to enrol!
In this episode, I’m going to walk you through the four main personality types I’ve come across over the years, when it comes to using Instagram.
I’ll highlight what your superpowers are, what you need to look out for, a mindset shift to make, your Next Best Post AND your unique 7 Day Challenge to supercharge your results!
So pause me, go to emilyosmond.com/superpower to find out YOUR Instagram Personality then come back here and let’s dig in!
Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales?
Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurseries, in December 2018.
In our conversation, Tanya shares what her expectation was when she “launched” her online store, versus what the reality looked like and what she wished she had done differently looking back. Tanya lets us in to her process of sourcing and even designing products, and how she has grown her Instagram to almost 13,000 followers within a year, with sales now coming in more consistently and frequently too, through strategies collaborations, giveaways and showcasing at events.
So enough from me, let’s hear from Tanya Harrison, who you’ll find online at rajahomewares.com and on Instagram at @rajahomewares.
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
- Screenshot as you listen, share to your social media & tag me so I can repost!
This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how and why the workshops I designed and ran during the retreat were different to any I’d run before and what the outcome of the retreat was personally for me.
And if you’d like to be the first to know about my future events, join the waitlist here.
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
HOW TO SUPPORT THE SHOW * Write me a review & I’ll give you a shoutout in a future episode! * Subscribe so that you don’t miss an episode! * Screenshot as you listen, share to your social media & tag me so I can repost!
As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scared that it will run out and therefore limiting the amount you invest in yourself and your business. With money comes so much baggage when it comes to our mindset, and today’s guest is someone who - just like me - is constantly working on her own relationship with money.
Clare Wood is a business coach who has helped many women grow their service based businesses, through one-off sessions and ongoing coaching to help guide them to success.
Clare has been able to TRIPLE her prices within a year through working smart, focusing on strategic marketing and investing in herself and her business.
In this episode we are going to hear the common traps we are business owners fall into when it comes to our money mindset, along with practical solutions that will help us move past our money blocks and start earning more.
Clare recently launched a podcast, The Clare Wood Podcast - and I am actually her guest on the show today! You can find Clare at clarewood.com.au, on Instagram at @clare_wood_coach and also make the most of her free business building resources at clarewood.com.au/free-stuff. So without further ado, let’s dive into today’s conversation about Money Mindset with Clare Wood.
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It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?!
But despite this, it's actually not any easier to stand out and have cut through in the market and in some ways, it’s harder than ever to make an impact with our audience because there is so much noise out there.
So how can we actually attract that attention from the right people, maintain that attention and turn it into results for our business?
In this episode, we're looking at the four types of content for us to share on our social media PLUS some of the common content sharing mistakes business owners make.
Let’s get into it!
MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
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Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us?
Well today, I’m bringing a very special guest onto the show to answer that question.
Kate Robinson, who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to emilyosmond.com/waitlist to join the waitlist for when doors next open!).
Kate is a wedding photographer with more than 10 years of experience, 150 weddings under her belt and features in Style Me Pretty, Ruffled Blog and more, she creates timeless images for modern couples.
Passionate not only about wedding photography, but making a positive impact in her couples’ lives by sending them different resources to strengthen their relationship for a long lasting marriage, Kate has successfully re-launched her photography business in 3 different cities, has 2 kids and a cute husband who is a Scientist.
By May 2019, Kate had already achieved her annual bookings goal. (We recorded this a few months ago to put our discussion into context).
So without further ado… let’s bring on Kate to go behind her business!
MY DETAILS: Website | Instagram | Free Resources
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I've been having some discussions with the few ladies in my private community about some easy, no stress, ways to bring more money right away in their business.
Sometimes, the opportunities are they but we overcomplicate things, thinking that we need to create a totally new offer or product.
Well that’s not the case! With some smart and simple messaging and marketing, you can give your venue a boost, like, right now!
In this episode we discuss:
- Adding a higher price option
- Creating a sense of urgency and this being a great excuse to make some noise in your marketing
- Using scarcity to help your audience make a decision
- And how to win more work from your previous clients.
Don't hold yourself back thinking, "I can't charge that much" or "I don't want to be salesy" or “I don't want people to think that I'm just trying to get money from them".
You have a business, you are allowed to sell!
So listen in!
MY DETAILS: Website | Instagram | Free Resources
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- Screenshot as you listen, share to your social media & tag me so I can repost!
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business!
This year I’ve had the pleasure of getting to know the ladies behind BuildHer Collective - Kribashini Hannon who has a Masters of Project Management - and Rebeka Morgan - who studies Construction Management followed by a Masters in Entrepreneurship - plus their great team.
Their business, BuildHer Collective helps women take control of their build and make the build or renovation a rewarding experience through webinars, online courses, events and private consultations. Rebeka and Kribashini have also recently launched their own podcast: Building with BuildHer.
I mentioned today’s episode was a little different to usual and that’s because we decided rather than record two separate chats for each other’s podcasts, we decided to create just one in-conversation style episode instead. We cover building a brand, building a business, and well, building!
So listen in as I speak with two smart women who have a lot to share for all of us..
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business!
Sometimes we can overcomplicate marketing.
We can become overly focussed on the things that don’t move the needle forward, trying to figure out hacks and tactics, rather than work on simple strategies, because they seem just that: too simple to possibly work
We can get stuck on what are really the little things like hearing we should use 11 hashtags versus 30… add the hashtags in a comment not our caption… I heard I should post 2 a day… I want more followers then I’ll have more sales… or we say we hate the algorithm.
But in this episode I’m sharing with you the three super simple ways that I leverage Instagram to grow my business that EVERY business owner can use too.
What I focus on that works without any special tactics or hacks.
And it’s why I don’t buy into the algorithm hating.
Instagram is a FREE platform for our business - seriously how LUCKY are we?!
So let’s get into it!
REGISTER FOR THE INSTAGRAM STORIES CHALLENGE HERE!
MY DETAILS: Website | Instagram | Free Instagram Training
- Write me a review & I’ll give you a shoutout in a future episode!
- Subscribe so that you don’t miss an episode!
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It’s our first podcast giveaway! To say a HUGE thank you for all of your support since I launched The Emily Osmond Show two months ago in July 2019, I’ve teamed up with Kate Hodolic who runs Afternoon Pick Me Up - which if you haven’t heard of before is an online gifting destination with the most stunning gift boxes centered around health, wellness and design.
Kate and I have curated a special one of a kind "Entrepreneur Pick Me Up" box that we’re giving away to one person who has left a written review on the podcast!
HOW TO WIN:
One person who has left a written review on The Emily Osmond Show in Apple Podcasts will WIN this entire gift box!
[HINT: Pop your Instagram handle and/or biz name in your review so I can contact you if you're the winner!].
Competition closes THIS Sunday 22nd September 2019. So click onto my podcast page in Apple Podcasts, scroll to the bottom of the screen, and under “Ratings and Reviews” you’ll see “Write a Review” - tap on that and get yours in!
Now, there would be no other guest more fitting to speak to today than Kate herself! Kate has been running Afternoon Pick Me Up since 2016 and has just this year taken her business full time. So listen in as we go behind the business with Kate Hodolic!
KATE HODOLIC: Website | Instagram
I'm not someone who tends to dwell on the past but when I am asked what I would do differently if I had my time again starting my business, it doesn’t take me long to respond!
As my business developed in its first few years, I was offering a range of services (basically whatever I was asked for!). Branding, website design, copywriting, brand strategy, event marketing, social media strategy, social media management…
But as the months passed, I had a feeling in my gut and underlying anxiety as well. I was asking myself “What do I want to be known for?”.
And being someone like I know that you are too, who wants to achieve and wants to do big things, I just knew that what I was doing wasn't going to help me get there.
I needed to get more focused, but I was resisting the advice that I was being given over and over again:
Go all in on Instagram. Focus on just Instagram. Niche, Emily!
And did I take that advice?
Of course not - that would have been way too easy ;)
It took me FOUR YEARS until I actually took on this advice to niche, after many months of feeling very anxious, lost, stuck and having a feeling in my gut that I wasn't on purpose.
Finally, about 12 months ago, I decided it was well and truly time to take this advice on board and focus on JUST Instagram.
I tweaked my messaging, starting saying no to jobs outside of this and really focussed on delivering great content based around Instagram...
Wind forward to now, and niching has been the BEST move for my business.
So even though you might be scared you'll lose work, even though you want to work with everyone (just like I did!) and even though you don't feel like you are an "expert" enough to claim that space (like I SURE did!)...
I encourage you to do that scary thing and go "all in" on what really lights you up and the area you know you can help people in the most. Because niching DOWN will GROW your business.
In this episode I discuss my advice to you for how to find your niche and why it might be one of the best business moves you make.
MY DETAILS: Website | Instagram | Free Resources
Write me a review & I’ll give you a shoutout in a future episode!
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When I launched this podcast, there were a few women who I knew I really, really wanted to bring onto this show. Alisha Rose Kruger was one of them. Alisha opened my eyes to the way our bodies and hormones as women are really working - even when we aren’t aware of it. And she’s taught me how we can use this knowledge to thrive in life and business.
So listen in as we discuss what our inner seasons are exactly (if you haven’t heard of these before - prepare for your mind to be blown just like mine was!) and how we can use them to our advantage to avoid burnout, fatigue, our inner critic and more.
WE MENTIONED: CLUE Period Tracking App
FOLLOW ALISHA: Website | Instagram | Free Resources
MY DETAILS: Website | Instagram | Free Resources
- Write me a review & I’ll give you a shoutout in a future episode!
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Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!!
We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too.
No no no!
Instead of stating and telling, discuss, ask, invite, ENGAGE.
As business owners, our captions are there to create a deeper sense of connection with our audience AND to generate engagement.
Captions are conversations.
And the more engagement our content receives, the better it will rank with the Instagram algorithm, meaning the MORE of our audience Instagram will show it to and the higher the chance of it being shown on the Explore tab too, to help us be exposed to thousands more people.
But know it might seem hard to come up with great captions so let’s look at some tips in today’s episode!
MY DETAILS: Website | Instagram | Free Resources
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In today’s episode I’m speaking with the AMAZING Melbourne family and newborn photographer Jess Worrall.
When I went to launch this podcast, I asked the members of my private coaching group, The Modern Marketing Collective, who they would love to hear on the show.
And I won’t lie - I was a little surprised! I expected them to mention some of the “big names” that we’ve all probably heard of.
But instead, they said they really would love to hear from others just like them who are in the trenches building their business.
People who are “in the making” rather than those who have “made it”.
People BEFORE they get to millionaire status with 50 staff!
So I thought, who better to bring on than one of my own students, the very talented (and all round legend) Jess Worrall who I personally consider as having “made it” 100 times over, but who I know has so much to share as she continues to grow her business.
In this episode I speak with Jess about how she has evolved her business over the past two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients who have to work with her.
So I hope you enjoy this episode as much as I loved speaking with Jess!
JESS WORRALL: Website | Instagram | Freebie
MY DETAILS: Website | Instagram | Free Resources | Retreat
HOW TO SUPPORT THE SHOW:
Write me a review & I’ll give you a shoutout in a future episode!
Subscribe so that you don’t miss an episode!
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It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own!
When someone searches for you on Instagram - or stumbles across you - they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio.
Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate to your audience what you are all about and why they should follow you (or not!).
I am all about showing up on Instagram as people (not faceless companies) - and creating connections and relationships. Your Instagram bio can help you do this. So to make it super simple and actionable for you I have put together a checklist that you can use to audit your bio. Let’s get into it!
Plus this October 25th to 27th I’m running a business retreat in the beautiful country Victorian town of Trentham. It’s an opportunity for you to spend a full weekend working ON your business and having me help you do it!
The retreat is all about taking your business and your brand to the next level to help you create a stronger connection with your audience, a more premium experience and a more profitable business. Three deep dive workshops, a small group of amazing women in business, gourmet meals and two stunning venues including my amazing client Acre of Roses that we’ll be taking over for the weekend.
To find out more go to emilyosmond.com/retreat. We have a few last spaces left so do book in quickly.
MY DETAILS: Website | Instagram | Free Resources
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I’m joined by biz coach and brand consultant Suz Chadwick who is a total cheerleader of women in business, the leader of her own community inside the Brand Builders Academy and the host of the Brand Builders Lab Podcast.
Hear how Suz got her start, what she put her mortgage on the line for in the early days of her business, how to move past the fear of what other people think, and figuring out which advice to actually listen to, the question to ask yourself when things don’t work out, the realities of running events (and filling them), and Suz’s clever strategy to getting her book published that EVERYONE can use, which sums up when we should be asking ourselves “What Would Suz Do?”
MENTIONED:
Serotonin Eatery, Melbourne
The One Minute Commute by Robert Gerrish
The Four Stages of Competence
My episode on Brand Builders Lab Podcast: 7 Advanced Instagram Strategies
SUZ CHADWICK: Website | Instagram | Brand Masterclass | Brand Builders Lab Podcast
MY DETAILS: Website | Instagram | Free Resources | Retreat
HOW TO SUPPORT THE SHOW:
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It’s time to talk VIDEO!
It’s like the public speaking thing. 99% of us DREAD IT before we do it. And still dread it the next time and the next…
Until we KEEP ON DOING IT and we realise… hmm I actually don’t mind this so much now...
You know what, I DO feel more comfortable and a bit more natural…
And I hate to admit this but I actually don’t mind this anymore… I kind of even ENJOY IT.
Let’s talk about how to get you to that place!
Also - I’m running a business retreat THIS OCTOBER in Trentham in Victoria! Find out the details at www.emilyosmond.com/retreat
MY DETAILS: Website | Instagram | Free Resources
Write me a review & I’ll give you a shoutout in a future episode!
Subscribe so that you don’t miss an episode!
Screenshot as you listen, share to your social media & tag me so I can repost!
SALES, HEY!
That word can give us the hives just thinking about it We’re worried about coming across too strong or scared of being rejected - but this is a must-have conversation
We spend so much of our time and energy as business owners on our marketing - and rightly so. Building our audience, sharing great content, and getting our name out there. But what happens when even while our audience is growing, the sales just aren’t happening?
In today’s conversation, I’m joined by sales expert Ashleigh Alsadie (who you may recognise from her former acting days in Neighbours and City Homicide - that’s right, we have a celebrity in the house!!).
As a speaker and entrepreneur, Ashleigh runs two sales-focused businesses, The Promo Donna and Sale Sistas. Ashleigh has supported solopreneurs through to corporate organisations in filling their sales pipeline and ultimately growing their bottom line. So listen in as Ashleigh Alsadie shares her five must-haves for more sales.
Today I’m coming at you with 10 WAYS you can get MORE engagement on your content!!
Because the more engagement you get?
The higher in the newsfeed your post will be pushed by Instagram, and the more people will see it, leading to - you guessed it - even more engagement!!
So how can you get MORE engagement on the next post you share? Allow me to let you in on 10 great ways!
Leave a review and tell me your Instagram handle and your biggest takeaway from this episode and I’ll give you a shout out for your business in a future episode!
This episode is brought to you by my Instagram Freebies, which you’ll find at emilyosmond.com/free.
Please take a few seconds to leave me a review, subscribe so you don’t miss an episode and be sure to take a screenshot of this podcast, upload it to your social media and tag me @emilyosmond so I can give you a shout out too!
Welcome to the Emily Osmond show - your place to learn how to market yourself online, find your tribe, and grow a business doing the work you love, on your terms.
As a blogger, presenter and marketing mentor, I understand the ups and downs that come with putting ourselves out there and running our own show.
This podcast is here to take you behind the scenes and share the strategies to help you succeed.
So, as the very first episode, I wanted to first of all say WELCOME to you and introduce myself! So listen on in…
This show is brought to you by my Instagram Freebies, which you’ll find at emilyosmond.com/free.
Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @emilyosmond so I can give you a shout out too!
Until next time, remember connection over perfection, you’ve got this. and we’ll speak soon.