Bite size information for businesses looking to improve their marketing ROI through search marketing.
If you've seen a recent drop in rankings or organic traffic it may not be a penalty. It could be a techincal issue.
Read the article that supports this podcast.
Are you getting traffic, but nothing is happening? It could be you aren't optimized for the right keywords. If you know you are - it could be a conversion issues. This episode discusses a few things you can do to increase the amount of conversions on your site.
Learn about how you can improve your over local business positioning.
5 things to remember:
Claiming your local listings
Build citations
Get recommendations and reviews
Get additional links
Adwords is a must especially when you aren't ranking organically.