Marketing Operations Leaders: Recent Episodes
mopartners
Hear marketing executives share their success stories for building marketing effectiveness and efficiency! Click "Follow" in upper right to get show reminders www.MOpartners.com
Lynn Hunsaker explains how the party game of Jenga parallels typical management of business, and what's essential for customer-centered management. Introducing ClearAction Value Exchange to build customer-centered capabilities: https://ClearAction.com
Join this online conversation in the live chat room with Gary Katz, and Peter Matthews, VP of Operational Solutions at Response Capture to discuss: 1. Why is data becoming increasingly important in prioritizing marketing decision-making? 2. How can you ensure your company focuses on data that is meaningful and actionable? 3. What data strategy best practices do you recommend to others?
Join this online conversation in the live chat room with Gary Katz, Ryan Kelly of GoDaddy and Stephan Steiner of SAP to discuss (1) What is your current roadmap for marketing technology? (2) Why did you prioritize your technology strategy in this way? (3) How are you partnering with IT to achieve it?
Join this online conversation in the live chat room with Gary Katz, Ellen Campbell-Kaminski of Datalliance and Tony Harris of NetApp to discuss (1) What are the latest challenges in sales and marketing alignment? (2) Why do these issues persist? (3) How is your company addressing those challenges?
Join this online conversation in the live chat room with Helena Lewis (National Instruments), Tom Kahana (DataRobot) and Gary Katz (MOpartners.com) to discuss (1) How to keep up with key marketing technologies? (2) How to decide on key marketing technologies? (3) How to integrate people, processes, and technologies?
Join this online conversation in the live chat room with perspectives from Levi Strauss and Renesas from Kristine Young and Gary Katz, interviewed by Lynn Hunsaker of Marketing Operations Partners, to discuss (1) What kind of executive support is needed for MO progress? (2) What are best practices to get executives' hearts in the game? (3) What are best ways to maintain executive support?
Join this online conversation in the live chat room with Gary Katz and Lynn Hunsaker (MOpartners.com) to discuss (1) Why is Marketing Ops a nebulous field? (2) What kind of structure is needed for Marketing Ops success? (3) What are best practices to achieve it?
Gary Katz (MOpartners.com) interviews Kim Johnston (VP-Marketing Strategy & Operations at Equinix) and Desa Zraick (Dir-Channel Marketing at Genesys). Agenda: (1) What is the biggest problem your MO team has solved? (2) How did you go about it? (3) What success factors did you discover? Join the live chat room to post questions & comments!
Gary Katz (MOpartners.com) interviews Kate Chalmers (Hootsuite Dir-MO) & Jim Lewis (former Microsoft Marketing Technology Lead): (1)How was Marketing Operations initiated in your company? (2) What has been the evolution of the role? (3) How would you recommend others find a good fit for MO? Join our live chat room to post questions & comments!
Join our online Q&A! Gary Katz and Lynn Hunsaker will be discussing (1) What are the forces (supporting or inhibiting) MO's stature? (2) What stature is needed and practical? (3) How can this goal be achieved?
Join Gary Katz and Lynn Hunsaker in discussing (1) What makes a good Marketing Operations team? (2) How should Marketing Ops be positioned? (3) How should Marketing Ops evolve?
Gary Katz and Lynn Hunsaker discuss (1) what are the components of Marketing Operations, (2) who are the players, (3) what are the success factors. Join the live Q&A in the online chatroom at 3:30 pm Pacific time Jan 28th!
Gary Katz and Lynn Hunsaker discuss (1) what are the components of Marketing Operations, (2) who are the players, (3) what are the success factors. Join the live Q&A in the online chatroom at 3pm Pacific time Jan 28th!
A conversation between Gary Katz and Lynn Hunsaker of Marketing Operations Partners, zeroing in on the metrics most important to top executives, and what that means for Marketing organizations.
A conversation between Gary Katz and Lynn Hunsaker of Marketing Operations Partners, zeroing in on the metrics most important to top executives, and what that means for Marketing organizations.