The Push - SoundSage

One of the most important career decisions a marketer can make is choosing the right company to work for.

Even a talented marketer can still struggle when their skills, temperament, and ambitions do not match the company’s stage of growth.

Someone who thrives in the uncertainty of an early-stage business may feel trapped inside a mature corporation.

Someone who excels at stakeholder management may struggle in a company that needs constant experimentation and rapid execution.

In this episode, Brand Strategist Jack Ferguson breaks growing companies into four stages and explores the type of marketer best suited to each.

You will learn:

The four stages of company growth and how a marketer’s role changes at each stage
How much uncertainty, autonomy, and creative control to expect at different-sized companies
How the marketing role shifts towards systems, scale, risk management, and stakeholder management as companies grow
The trade-off between higher salaries at larger companies and greater ownership or equity opportunities at smaller companies
Why choosing the wrong company can limit a marketer’s performance, regardless of how well they execute
The questions marketers should ask before accepting their next role or choosing the next stage of their career

Helpful Links:

Find Jack:

On LinkedIn
At his personal website

Follow The Push:

On LinkedIn
On YouTube Music
On TikTok
On Instagram

The Adizes Corporate Lifecycle

Adizes Corporate Lifecyle

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Everyone thinks they’re a marketer.

The CEO has an idea. The finance manager has an idea. Someone's teenage daughter discovered Instagram over the weekend. Suddenly everyone has a revolutionary marketing strategy that will transform the business.

In this episode, Brand Strategist Jack Ferguson draws on stories from marketers across Reddit and LinkedIn, to examine why marketing attracts unsolicited advice, why "good ideas" are often worthless, and how marketers can respond when non-marketers mistake their opinion for expertise.

He covers:

Why everyone thinks they’re a marketer
How marketers can professionally (and unprofessionally) respond to uninformed suggestions
Why marketers receive so much unsolicited advice
Some of the strangest client requests marketers have received
Viable ways to channel stakeholder ideas without taking on much larger workloads
The role of evidence, execution, and accountability in marketing decisions
What marketers really wish they could say to non-marketers

This episode features examples from Reddit, LinkedIn, client work, and the collective trauma of the marketing profession.

Helpful Links:

Find Jack:- On LinkedIn

At his personal websiteFollow The Push:- On LinkedIn
On YouTube Music
On TikTok
On Instagram

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Brand strategy is easily derailed.

All of a sudden, the whole company invites itself into the room, sales invents three new offer names, the CEO wants the brand to feel “premium”, and nobody can accurately explain what the business does.

In this solo episode, Jack Ferguson answers brand strategy questions from Reddit that cover a spectrum of issues that arise within companies.

He covers:

How to stop brand strategy meetings turning into philosophy club
What to do when your positioning, USP, and messaging get a “nobody cares” response from the market
How to know whether your positioning is effective
The impact of changing a brand name on brand equity
How to think of a personal brand vs a company brand
Ways in which “premium” positioning falls apart
How to know whether you need a rebrand or refresh
What to do when sales, marketing, leadership, and customer success all describe the brand differently
Brand Architecture issues after mergers and acquisitions
Prerequisites to altering brand assets like your logo

Helpful Links:

Find Jack:

On LinkedIn
Website

Find The Push:

On LinkedIn
On YouTube Music
On TikTok
On Instagram
Website

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Most companies blame execution when growth plateaus.

So they start doing more outbound, making better ad creative, creating new landing pages, building sharper sales scripts, and tightening the alignment between sales and marketing. But often, the problem isn’t execution, it's market understanding.

In this episode, Jack Ferguson hosts Buyer Researcher Ryan Gibson to help you understand when poor growth is an execution problem and when it is a market understanding problem.

Using examples from SaaS, enterprise software, startups, and B2B sales environments, they explore how buyers make decisions, why status quo bias is stronger than many realise, and why customer feedback alone is seldom enough to glean broad market insights.They cover:

How Amazon use qualitative data to break the tie of a GTM decision

*- The % of revenue Salesforce reinvests back into their GTM

How to get feedback from buying committees you don’t ordinarily get access to*

- How to know if you have a market understanding problem or execution problem? (incl. real examples of each)

- The lead and lag indicators that indicate a company lacks the market understanding to effectively grow

- The issues with using surveys for quantitative research

- How you can use AI to complement your market research efforts

- Low cost approaches to doing B2B market research

- Ways to get your company to start investing in market understanding

- How to get market and buyer truths

- What strong resistance to pricing tells you

- How qualitative conversations uncover what dashboards and CRM data can’t

- The benefits and drawbacks of relying on sales teams for market understanding

*- What conditions need to be in place for large B2B companies to change providers

The limitations of relying on customers for market insight*

Helpful Links:Where to find Jack:- LinkedIn

WebsiteWhere to find Ryan:- LinkedIn
Content Lift Website
Where to find The Push:- LinkedIn
YouTube Music
Instagram
TikTok
Website

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In Part 3 of this series, the rubber hits the road.

After breaking down brand diagnostics and strategy in the previous two episodes, this episode moves into what gets built: brand assets, how to prioritise them, and how they compound (or don’t) over time.

Brand Strategist Jack Ferguson is your host.

He discusses:

Which brand asset is the most important, and why
What Asset Hierarchy is and how to think about it
The trade-offs between ease of consumption and distinctiveness
When a name change is strategically justified, and when it’s not
What separates a strong brand name from a weak one
How to think about building vs identifying distinctiveness
How to maintain equity during brand refreshes
What it means to “smash your brand”

**Helpful Links:

Find Jack:**

-On LinkedIn

At His Personal Website

Follow The Push:
- On LinkedIn

On Instagram
On YouTube Music
On TikTok-At The Push Website

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A Brand Strategy is often dismissed as ‘fluff’ because it’s poorly defined, inconsistently applied, and confused with tactics, communications, advertising, or visual identity.

In Part 2 of this series, we move beyond the theory of brand as a function of memory and why buyers buy to define specific strategic outputs, explain how they’re informed, and model scenarios in which they’re used. This episode presents a unifying idea of brand strategy that holds up for marketers and remains accessible to non-marketers.

This episode covers:

How brand strategy operates as a set of outputs that shape decisions across an organisation
Scenario modelling across two distinct operating environments: a B2B accounting firm and a high-urgency B2C retailer
How an effective brand strategy aligns incentives, operating models, and capability, not just communications and advertising outputs
Why most competitive advantage comes from structure, not messaging or creativity
A practical test to determine whether something is strategic or tactical
The core outputs of brand strategy, how they’re informed, and how they’re used
The role of memory, association, and expectation in reinforcing or violating brand strategy

Brand Strategist Jack Ferguson hosts this episode.

Helpful Links:

Where to find Jack:

- Find Jack on LinkedIn

Find Jack at his Website

Where to find The Push:

Follow The Push on LinkedIn
Subscribe to The Push on YouTube Music
Follow The Push on TikTok
Follow The Push on Instagram
Visit The Push Website

Resources Mentioned:

RSPCA Commercial - Budweiser + Jay Z Commercial- 2013 Budweiser Super Bowl Ad

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Most definitions of ‘brand’ focus on what a company produces, like logos, names, and design systems, but fail to explain what brand is, how it drives commercial outcomes, and how it is measured.

In Part 1 of this series, we define brand comprehensively while keeping it accessible to marketers and non-marketers alike. From that foundation, we break down how brand shows up in real buying situations, how it influences decision-making through different memory systems, and how it can be measured through awareness, salience, distinctiveness, and risk.

In Part 1, we discuss:

What is happening in the mind during a purchase decision
The role of working memory in evaluation vs long-term memory in reducing risk
Why most brand interactions never make it past sensory filtering
The relationship between brand building (long-term memory) and activation (working memory)
Sensory, working, and long-term memory, and how each shapes brand outcomes
The commercial implications of brand: awareness, perception, and risk reduction
Brand Distinctiveness vs Brand Differentiation
How category entry points trigger brand recall in real-world situations
The practical discussion of how brand heritage affects commercial outcomes
Why diagnostics are the foundation of any credible brand strategy
The difference between internal (team/founder) and market diagnostics, and why both matter
Why most definitions of brand are incomplete, and what is commonly missed
A unifying definition of brand grounded in perception, memory, and behaviour
The ontology of brand: its tangible existence

Hosted by Brand Strategist Jack Ferguson.

Where to find Jack:- LinkedIn

Website

Where to find The Push:

The Push on LinkedIn
The Push on YouTube
The Push on TikTok
The Push on Instagram
The Push Website

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Most revenue growth actually comes from rising demand, and brands that recognise early can move to service it.

In this episode, Jack Ferguson breaks down where marketers create the most value inside a business: identifying emerging demand and helping organisations innovate to meet it.

Drawing on Mats Georgson’s Demand Point Constellation Theory, and using examples from Uber, McDonald’s, Intuit, Swiffer, and others, Jack explains how marketers can uncover these demand points through real-world observation and customer insight.

This episode covers:• What a Demand Point Constellation is and why it matters

• How Uber won with the Demand Point Constellation

• How McDonald’s discovered the real job of a milkshake

• How Intuit and P&G watched customer behaviour to drive product innovation

• Why marketers should think like demand detectors inside organisations

• Practical ways to uncover demand through social listening, ethnography, and customer conversations

Helpful Links:Jobs to be Done FrameworkWhere to find Jack:LinkedIn

Website Where to find The Push:LinkedInYouTubeInstagramTikTokWebsite

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Buyers don’t experience brands as funnels. They encounter them mid-scroll, mid-conversation, mid-doubt, mid-purchase, to name a few examples. So why does marketing still plan as if people move predictably from awareness to purchase?

This episode's guest Jelena Veselinovic joins host Jack Ferguson to rally against this phenomenon while drawing on 25+ years of marketing experience, including 18 years at Coca-Cola and 3.5 years as Head of Brand Marketing at Miro.

Now operating as a fractional Head of Brand, she blends classical marketing science with a philosophical background to challenge the deterministic assumptions still embedded in boardrooms. If the world behaves probabilistically, effective marketing must evolve accordingly.

We cover:

How Honey’s overnight collapse is the best case study on brand promise risk
Why Costco removes marketing traps and caps margins
How Coca-Cola institutionalised product as their brand core
How Newtonian cause-and-effect thinking misreads buyer behaviour
Why marketing is better understood as shaping conditions rather than controlling behaviour
How brands lost narrative authority to reviews, creators, and AI
Why deterministic marketing is both disrespectful and ineffective
How to build brands that thrive upon contact with reality

Helpful Links:- Determinism

Quantum Mechanics
The Quantum State of Branding Article
Exposing the Honey Influencer Scam Video Where to find Jack:- LinkedIn
Website Where to find Jelena:- Rewire Your Mind Substack
LinkedIn Where to find The Push:- LinkedIn
YouTube
Instagram
TikTok
Website

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In this episode, Brand Strategist Jack Ferguson discusses sonic branding and the new opportunities that are emerging for marketers with AI.

Jack recently created a song for his own brand using AI which sparked a bigger conversation about sonic branding, accessibility, and audio ownership. Sound is one of the most underused brand assets available today and smaller brands have more access than ever. Jack discusses:- AI-generated music and the associated considerations for brands

How AI can be used to make broader auditory assets
Why hearing is one of the most stimulus-efficient channels humans have
How audio is becoming more accessible for smaller brands
Magnum’s ASMR strategy
Why the opportunity is with hearing compared to the other “always-on” senses
Many real-world brand examples and case studies Jack’s Links:
LinkedIn Profile
Jack’s Personal WebsiteThe Push Links:- Follow The Push on LinkedIn
Find The Push on YouTube
Follow The Push on TikTok
Follow The Push on Instagram
Visit The Push Website**Resources Mentioned:

-** Pizza Before The Hut

Dominos Phrase
Keno Jingle
Microsoft Startup Sounds
Magnum ASMR
Rivers Advertisements
Toyota's Sonic Branding Guide
AO, Let’s Go Jingle
McDonald’s I’m Loving It Jingle
Suno

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In this episode, Brand Strategist Jack Ferguson hosts Strategic Growth Architect Mats Georgson, former Global Brand Director at Sony Ericsson, to discuss how brands achieve large, sustained growth and how most category-based thinking caps it.

Mats was the first marketer to work on Bluetooth, giving him deep, practical insight into rapid global adoption, and years later completed a research project analysing how 150 brands achieved disproportionate growth. Together, Jack and Mats explore why some brands defy gravity, while others struggle to break free of their category constraints. Jack and Mats discuss:- How brands grow via Demand Point Constellations

How the iPhone leveraged demand points to grow
Launching Bluetooth and the story behind its overwhelming success
How Mats saw a client quickly jump 20% in revenue without advertising
Uber’s Demand Point Constellation
How to escape the gravitational pull of a category
Why innovation is hard for marketers and what can be done about it
Why few brands grow primarily through gaining market share
The problem with comms and advertising being asked to do things they can’t do
Why marketers need to think like detectives

Helpful Links:

Mats’ Demand Point Constellation ThesisLinks to Jack:

Jack's LinkedIn Profile

Jack's Website

Links to Mats:Mats’ LinkedIn ProfileMats’ Website Links to The Push:

The Push LinkedIn PageThe Push on TikTok

The Push on Instagram

The Push on YouTube Music

The Push Website

Referenced in Episode:Blue Ocean StrategyEhrenberg Bass Institute
Apple losing its App Store trademark case

Category Entry PointJobs to be Done Framework

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In this episode, Jack Ferguson hosts Leigh Anne Cappello, former VP of Marketing for Play-Doh and one of the leaders during its 50th anniversary period, to discuss how scent, memory, and brand DNA combined to create one of the most recognisable brands.

From the Play-Doh perfume release to prescience calendars to the penetration of the brand's scent, this episode is an exploration of what it takes for a brand to stick.

In this episode Leigh Anne discusses:

Why the Play-Doh perfume product was created
The considerations that went intoPlay-Dohs 50th Anniversary
The numbers behind Play Doh’s distinctive smell penetration
A product that didn’t have the desired commercial impact because Brand DNA wasn't considered
How marketers can use prescience calendars for stronger cultural relevance
Moments of failure are often the strongest opportunities to build lasting customer relationships.
Design Thinking and its benefits to marketers
How Play Doh started off as an accidental innovation
How to utilise Brand DNA and Brand Essence to improve commercial outcomes
How large organisations can create safe spaces for real innovation (without betting the company)
Why prototyping, learning in public, and “getting it wrong” often leads to better brand outcomes
Her unique business model and why she operates that way

Links to Leigh Anne and Jack:

Leigh Anne's Blog
Leigh Anne's LinkedIn Profile
Jack's LinkedIn Profile
Jack's Website

Links to The Push:

LinkedIn Page
Website
YouTube Page
Instagram Page
TikTok Page

Referenced in this Episode:

Brand Sense by Martin Lindstrom
Watts Wacker
Georgina Melone
Gary Serby

Brand Sense: Sensory Secrets Behind the Stuff We Buy

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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have.

Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it.

This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere.

In this episode, you’ll hear:

Why Tutai deliberately told a client the work would take “as long as it takes”
How Tutai did three months of immersion without producing a single output, but then created an output that ended all debate instantly
How Jack sees immersion as a way of articulating the unsaid
How Tutai believes dreaming about a brand became his signal that the work was finally ready to be done
How Tutai sketched a concept on a fogged-up shower screen as the result of immersion, not inspiration
How Jack uses recorded customer interviews to reveal truths that transcripts and summaries consistently miss
Why both Tutai and Jack believe that “when you know, you know” is a real diagnostic threshold, not a creative cliché
Why both Tutai and Jack believe the brand work that lasts is always found in the details

Helpful Links:

Find Jack on LinkedIn here
Find Tutai on LinkedIn here
Visit Jack’s personal website here
Follow The Push on LinkedIn here
Follow The Push on YouTube here
Follow The Push on TikTok here
Follow The Push on Instagram here
Visit The Push website here

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Christmas is often thought of as a seasonal moment.

In reality, it’s one of the strongest examples of brand heritage and cultural embedding ever built.

This episode analyses Christmas as a brand system. It examines how it formed, how it survived bans, wars, secularisation, and media fragmentation, and why its relevance continues to compound without central ownership, governance, or constant persuasion.

For senior marketers, this offers an opportunity to examine endurance at the system level and understand how meaning persists when channels change, attention fragments, and authority disappears.

This episode breaks down the ritualistic architecture underneath Christmas. It explores the structures that organise behaviour, repetition, and memory over time. More importantly, it shows why brands do not need to invent architecture of this magnitude themselves. They can identify, attach to, and strengthen existing cultural architectures to gain leverage, relevance, and resilience without relying on perpetual novelty or escalating spend. This episode was hosted by Brand Strategist Jack Ferguson.

In this episode, Jack discusses:

A clearer way to think about brand heritage as a system, not a story or origin myth
How Coca-Cola strengthened Christmas’ ritualistic architecture for sustained commercial advantage
How changing rituals in the West create new points of cultural leverage for brands
The language and structure that recognises and explains cultural embedding
Ritualistic architecture and how it creates repetition, memory, and defence over time
How brands can attach to existing cultural systems rather than manufacturing meaning from scratch
Identifying where your brand could embed, even without scale, ownership, or permission

Helpful Links:- Find Jack on LinkedIn here

Follow The Push on LinkedIn here
Follow The Push on YouTube here
Follow The Push on TikTok here
Follow The Push on Instagram here
Visit The Push website here
Visit Jack’s personal website here

References:

https://www.marketingweek.com/mcdonalds-bigger-than-jesus-christ/

https://yougov.co.uk/topics/consumer/explore/brand/Coca_Cola

https://www.worldometers.info/world-population/

SaturnaliaSol InvictusKalends of JanuaryFeast of FoolsFeast of the AssWashington IrvingCharles DickensCoca-Cola AI Christmas AdHaddon SundblomThe Party Barrel Origin Story for KFC

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Most brands try to eliminate waste.

This episode explains how this approach is limiting.

We break down Positive Wastage, how it shows up in practice, and why it repeatedly drives brand growth, marketing outcomes, and long-term relationships, even when not intentionally planned for.Your co-hosts are:- Brand Strategist - Jack Ferguson.

Brand Identity Designer - Tutai Marongere.

In this episode:

Jack shares how positive wastage shows up when you build things without forcing outcomes including meetups that weren’t profitable, and being truly social on social media.
Tutai shares how attending a rain-soaked business event trying to sell logos led to a complete reframe on his entire business creating far greater value than the original goal.
Jack shares how brand growth often comes from indirect exposure rather than being directly engaged with, using examples like Tony Hawk’s Pro Skater soundtracks, Play-Doh’s smell, and default system sounds to explain how salience is driven.
Tutai shares how a two-minute human interaction on his first day at a job turned into years of client work and ultimately introduced him to Jack.
Jack and Tutai discuss how being overly outcome-focused kills upside, and how openness and participation creates brand growth that cannot be planned but can be allowed for.

Helpful Links:

Find Jack on LinkedIn here
Find Tutai on LinkedIn here
Visit Jack’s personal website here
Follow The Push on LinkedIn here
Find The Push on YouTube here
Follow The Push on TikTok here
Follow The Push on Instagram here
Visit The Push website here

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Building your own personal brand as a marketer matters more than ever. It helps you stay respected, protect your career options, and operate with more authority in workplaces that often default to tactics over strategy.

In this episode, brand strategist Jack Ferguson breaks down how to build a personal profile that strengthens your positioning in the job market.Jack shares:

• The meeting where he’d finally had enough: The moment his internal positioning collapsed and why it pushed him to build his own brand as a marketer.

• How marketing differs from finance, ops and accounting: Closed systems vs open systems, and why marketers navigate entropy, culture shifts and demand cycles instead of neat levers.

• How to shut down “does this tactic work?” questions: Reframes that stop you accepting a frame that undermines your expertise.

• How to position yourself within a company: Building internal buy-in, establishing standards, and preventing others from treating you like an order-taker.

• How to job-proof your career: How to grow your profile and make your personal brand a market signal.

• How the informal job market works: Why 70–80% of roles never hit Seek or LinkedIn, why senior roles are usually filled long before they’re advertised, and what this means for you.

• Why great marketers don’t apply for jobs: How to build yourself into someone who gets the tap on the shoulder. Helpful Links:-Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush- Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

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In this episode, host Jack Ferguson breaks down the real drivers of revenue growth by going back to first principles. No tactics worship, just the underlying forces that move product.

He talks about:- How 28 retail launches helped him isolate the true impact of tactics

You can grow revenue and still lose market share, and why many brands mistake this for promotional success.
The danger of trying to compensate for weak demand with better creative or more advertising.
What marketers should obsess over first, and why understanding category growth is upstream of every promotional conversation.

About Your Host:

Jack Ferguson is an evidence-based brand strategist with 15 years experience in marketing across 25 industries.

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

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Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident.

Jack Ferguson and Ben Reeves are this episode's co-hosts. Listen in to hear:

How and why Jack lost money on his very first client
How a podcaster launched Ben’s marketing career
How different Jack found the automatic respect given to marketer's vs those with a scientific background
The story behind Ben’s first client and why that business never scaled
The moment Jack realised he was a marketer before he understood what it was
How Ben ended up in marketing despite having no career plan to do so
The challenges Jack faced shifting from scientific, evidence-based thinking to an opinion driven industry
Why Ben walked away from hospitality to try life coaching before becoming a marketer
How scientific thinking still shapes Jack’s brand strategy work today
How a decade across agencies, tech and brand has shaped Ben’s entire marketing worldview

This episode pulls back the curtain on how Ben and Jack both got started in marketing.

About your co-hosts:Jack Ferguson is an evidence-based brand strategist

Ben Reeves is an experienced ecommerce strategist

Helpful Links:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here:Ben Reeves | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: https://jackferguson.co/

Visit Ben’s website here: https://benreeves.co/

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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough.

Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game.

In this episode:

Jack talks about why marketing becomes the easiest function to blame, and how to stay credible when the business turns on you.
Chanel talks about the moment she was told she didn’t belong, and how that early rejection became the fuel for everything that followed.
Chanel talks about the humbling months writing $8 ads and risky cold emails that led to her next big break.
Chanel talks about rebuilding confidence after getting pushed out of roles despite strong performance.
Jack talks about how “it’s marketing’s fault” becomes corporate code for “we don’t understand our business.”
Jack and Chanel talk about belonging, rejection, and why the marketers who stay are the ones who’ll reshape the profession.

If you’ve ever thought “maybe marketing isn’t for me,” this one will hit home.

Co-Hosted by

Brand Strategist Jack Ferguson

And

Founder of The Marketing Club and Independent Consultant Chanel Clark Helpful Links:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing Consultant

Visit The Marketing Club’s website here: The Marketing Club

Follow The Marketing Club on Instagram: Instagram

Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

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Every brand wants to stand out, but few are willing to break the rules to do it.

In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable.

He explores how some of the world’s most unconventional brand strategies broke through.

He covers:

• Bumble’s guerrilla campus campaign that turned curiosity into growth

• Red Bull’s early illusions of popularity and how they seeded salience

• Jeep’s illegal-looking parking stunts that embodied its “go anywhere” positioning

And most importantly, how thinking beyond media habits and into your customer’s actual life can make your brand feel inevitable.

Helpful Links:

Find Jack on LinkedIn Here: Jack Ferguson | LinkedIn

Find Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson

Visit The Push Website Here: For Senior Marketers...By Senior Marketers | The Push

Find The Push on LinkedIn Here: https://www.linkedin.com/company/thepush

Find The Push on YouTube Here: The Push - YouTube

Find The Push on TikTok Here: TikTok - Make Your Day

Find The Push on Instagram Here: https://www.instagram.com/bethepush

https://brogan.com/blog/guerrilla-marketing-example-5-jeep-outdoor-parking/
Red Bull Out of the Box Marketing
Bumble Early Days Brand Building

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Every marketer has lived through a project that started smoothly and ended sideways.

In this episode, co-hosts Jack Ferguson and Ben Reeves discuss scope creep. They share war stories, practical scoping habits, and mindsets that keep you sane when a client says, “Can we just add one more thing?”

If you deal with unclear briefs, have underquoted projects before, or work with clients who expect magical turnarounds, this one’s for you.

On this episode:

Jack shares how instant quotes backfire when clients haven’t done discovery
Ben shares a story of a national retailer who cut retainers from 100 hours to 30, and what broke first
How Ben dealt with a client who ignored hours, then blamed output
Jack shares a story of a prospect who wanted a full brand refresh price “on the spot”
Why marketers should document everything, even internal emails and sign-offs
How to protect your boundaries without sounding defensive

And

Why sometimes letting a client learn the hard way is the most strategic move you can make

Your co-hosts:- Jack Ferguson is an evidence based brand strategist

Ben Reeves is an experienced ecommerce strategist

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Find Ben on LinkedIn here: https://www.linkedin.com/in/benreevesco/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson

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Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive.

In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious.

He explores:

How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for you
The overlooked power of non-visual assets like smell, touch, and sound
How brands like Play-Doh, AFL, and Coca-Cola encode sensory memories that last
Why marketers should pay attention to how brands are felt, not just seen
Why “transcending senses” may be the next frontier for brand distinctiveness

A thought-provoking episode for senior marketers who want to build brands that stick in memory, sometimes in ways we never planned.

Helpful Links:

Find Jack on LinkedIn Here: Jack Ferguson | LinkedIn

Find Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson

Visit The Push Website Here: For Senior Marketers...By Senior Marketers | The Push

Find The Push on LinkedIn Here: https://www.linkedin.com/company/thepush

Find The Push on YouTube Here: The Push - YouTube

Find The Push on TikTok Here: TikTok - Make Your Day

Find The Push on Instagram Here: https://www.instagram.com/bethepush

Play-Doh Finally Launches Play-Doh For Adults

Hasbro Trademarks a Favorite Smell from Childhood: The PLAY-DOH Scent | Hasbro

Smells like victory: registering scent trade marks in Australia - Trademark - AustraliaMeet the Exclusive Club of Trademarked Scents in the U.S.

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Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day.

Though not only was it loved by millions, but it's also a case study in superb branding.

In particular, its theme song is the perfect distinctive brand asset.

In this episode we break this down and discuss why.

Evidence-based brand strategist Jack Ferguson is your host.

He discusses:

How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 years
How the song’s composers capitalised on the song’s initial interest
The compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconic
How to recognise “Friends potential" in other brands (with examples)
How to design your own brand promotional flywheel, inspired by this Friends case study

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

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The Push has hit Episode 50 for Season 3!

With 99% of podcasts not making it past Episode 20, we thought this was a great opportunity to stop and reflect.

Listen in as your host Jack Ferguson shares 50 lessons from producing 50 episodes! He covers:

Our podcast tech stack
How much it costs to produce and promote the podcast every year
What the season’s most downloaded episodes are
The number of views Season 3 podcast content has on YouTube
How the podcast has attracted clients
Tactics that were effective for promotion, and those that weren’t
How listener feedback has been utilised to improve the podcast over time
How the podcast was named and the origins of the brand ‘The Push’
Decisions that have been made about the future of the podcast

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

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Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired.

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

Fractal Marketing Agency Owner Gerard Doyle

Here’s what the episode covers:

Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfire
Gerard explains why the best marketers are often the first to leave when agency redundancies hit, and what the early warning signs of an agency on the slide are.
Gerard explains why junior marketers should avoid recruiters, and why senior marketers should engage them instead
Gerard shares the hard truth about why agencies are often hired as a client’s “job insurance” and what that reveals about power dynamics, blame-shifting, and agency-client relationships.
Jack talks about wildly overloaded marketing JDs and how it is all too common at the moment
Gerard discusses how FIFA ticket purchases can be a ‘job security test’ and what it says about generational differences in career confidence
Gerard talks about why he thinks pay secrecy fuels turnover, and how transparent pay could fix it
Gerard discusses the importance of highlighting the quiet achievers in marketing agencies instead of rewarding the squeaky wheels

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Find Gerard on LinkedIn here: https://www.linkedin.com/in/gerarddoyle/

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush/

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions

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With 2 million businesses in Australia and most brands blending into a sea of sameness, is uniqueness even achievable, or worth chasing?

In this solo episode, Jack Ferguson unpacks what the data says about meaningful differentiation (spoiler: only 5–10% of brands get there), explores why most brands blur together, and introduces the idea of “demand point constellations” as a pathway to true brand growth.

If you’re a senior marketer wrestling with strategy, stakeholder persuasion, or simply trying to build something that stands apart, this episode will give you fresh angles and practical ways to think about brand value beyond the usual “point of difference” clichés.

Hosted by:

Jack Ferguson - Host of The Push, and Brand Strategist

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

Studies/posts referenced in episode:

Evidence concerning the importance of perceived brand differentiation: https://www.marketingscience.info/wp-content/uploads/staff/2015/08/different.pdf

The myth of brand differentiation: Consumers believe that only 5% of brands are unique. What do you do if you’re in the 95%?

Household brands losing ground Deloitte reports: America's Household Brands Losing Ground, Deloitte Reports

Havas Meaningful Brand Survey: Inside Havas' Meaningful Brands 2023 report– adobo Magazine

Brands proven to grow 5x faster when meaningfully different: Brands proven to grow 5X faster when meaningfully different: Kantar

What makes brands grow like crazy? https://lnkd.in/p/gsddA6QA

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Building a brand is hard enough; but when you’re a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you “should’ve known better.”

Brand Strategist Jack Ferguson and Founder of the Marketing Club Chanel Clark co-host this episode.

In this episode, Chanel shares how leaning into authenticity and vulnerability, rather than perfection, built her credibility, grew the Marketing Club to 10,000 members, and turned simple diary-style LinkedIn posts into a fully booked consultancy and speaking opportunities with Google and SXSW.

The episode covers:

How Jack accidentally picked a fight on LinkedIn and went viral
How Chanel and Jack’s discomfort around talking about personal achievements makes self-promotion feel unnatural
How Chanel has noticed marketing professionals struggle to transition from promoting others to promoting themselves
The pressure Chanel believes marketers feel to present a perfect, polished image online
How Chanel launched the Marketing Club from a simple Slack community and grew it to 10,000 members in two and a half years
How Chanel’s public disclosure of losing $80,000 in her first year of business became a powerful LinkedIn post
Chanel’s experience running a successful consulting business for 18 months without a website
How Chanel built a personal brand by documenting her marketing journey through “diary entries” on LinkedIn
How Chanel overcame her initial discomfort with self-promotion by being authentically vulnerable online
How Chanel became fully booked within a month of launching her consultancy
How Chanel grew her profile to secure speaking slots at SXSW and Google

Find links to Jack's and Chanel's online profiles below:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing ConsultantVisit The Marketing Club’s website here: The Marketing ClubFollow The Marketing Club on Instagram: InstagramFollow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

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Every marketer knows the value of objectives, they help you prioritise, decide what to push, and what to park.

But here’s the paradox: the very objectives that keep you focused can come back to bite when stakeholders grip too tightly to the promises baked into them.

This episode is hosted by Brand Strategist Jack Ferguson.

In this solo episode, Jack unpacks a story of working with a professional services client where well-intentioned objectives turned into “but you said we’d have sales by now.”

From that experience came a shift in how he sets, frames, and manages objectives.

He’ll cover:

Why outcome-based objectives set you up for blame when factors outside your control stall sales
The danger of stakeholders remembering promises, not caveats
How to balance short-term tactics with long-term brand building without losing credibility
What input-based objectives look like in practice (and why they’re safer)
How ongoing retainers and project-based arrangements affect expectation drift

If you’ve ever felt trapped between setting clear objectives and being held to outcomes you can’t control, this episode will give you a framework for balancing ambition with defensibility.

Helpful Links:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: Brand Strategist: Marketing Consultancy — Jack Ferguson

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Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more.

This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves.

They discuss:

How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutiny
How Ben missed out on hiring a top UX designer after a client insisted on an unnecessary last-minute “vibe check”
How Ben’s retail client demanded that digital ads drove only online sales (not offline) and how he responded
How Jack was asked to hire a PPC freelancer, then held accountable for results on a campaign he wasn’t managing
How Ben rebuilt a company’s digital operations from scratch after realising they were running campaigns through WhatsApp chats and iMessage threads
How Ben navigated his marketing role when one founder exited, roles shifted, and he had to play goalkeeper, midfielder, and striker all at once
How Ben fought constant scope creep when “North Stars” kept changing
How Jack and Ben discovered that much of a marketer’s work is invisible: fixing fundamentals, plugging holes, and preventing breakdowns that clients never see

Helpful Links:

Find Jack on LinkedIn here:Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: Brand Strategist: Marketing Consultancy — Jack Ferguson

Visit Ben’s website here: https://benreeves.co/

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For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work.

But what if you’ve done everything right and they still aren’t coming in?

In this solo episode, Jack shares how a referral drought in his own consultancy forced him to look beyond promotion and into service portfolios. This episode discusses:

How to calculate the odds of referrals based on your customer base size and buying cycles
How “intrapurchase periods” can quietly kill referral flow
Why the fix often isn’t more promotion or incentives, it’s reshaping the product or service portfolio itself
How to help others refer work to you.

If you’re in B2B or selling higher-priced B2C and you’re relying on referrals, this episode discusses the math to make it work.

This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

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When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping?

In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies.

We explore:

Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really free
How bloated hierarchy and made-up titles inflate your bill without improving outcomes
The silo problem: when the SEO and Google Ads specialists only talk in front of you
How agency profit models push burnout down the org chart
The career cost of locking juniors into narrow specialisations
The importance of being a “triangle-shaped marketer”
What a healthy, integrated team structure looks like

If you’ve ever wondered where your budget really goes, this episode will fill you in.

This episode was co-hosted by:Brand Strategist Jack FergusonAndFractal Agency Owner Gerard DoyleFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Gerard on LinkedIn here: Gerard Doyle | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions

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Differentiation vs. Distinctiveness.
It’s a debate that’s been looping in marketing circles for years; so what’s our take?

In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers.

In this episode Jack covers:

The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiation
How Uber could have theoretically used differentiation in the beginning of their growth, before utilising distinctiveness for further growth beyond a certain size
How Kit Kat’s “Have a Break” is a distinctiveness play 65 years in the making
Kantar’s data on when differentiation matters most in a brand’s lifecycle
The category entry points Snickers are (probably) chasing right now

And * A simple framework for explaining these concepts to stakeholders, jargon-free

If you’ve ever struggled to simplify these distinctiveness and differentiation for non-marketers, or you want to solidify your own philosophy around these concepts, this episode will give you the stories, analogies, and data points you need.

This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Resources Mentioned:

Defending Differentiation Video: Mark Ritson on defending differentiation - IGNITE 2023

Category Entry Points Explanations and Case Studies: Category Entry Point Examples | CEP Case Studies And Inspiration

Brand Salience Definition: How to measure Brand Salience | Ehrenberg-Bass Institute for Marketing Science

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In this episode, Jack and Chanel discuss burnout, how marketers are susceptible to it, and how tying your identity in a high-growth brand can be addictive, but unsustainable.

We cover:

How running 2 sold-out events in 1 day was a burnout breaking point
What it’s like to go from high-functioning to non-functioning overnight
Jack’s experience with burnout after launching 14 restaurants for a brand in a year
How being “the face” of a breakout FMCG brand can blur every boundary
What happens when ambitious marketers have to stop
The emotional fallout of stepping away from a brand that has become your identity
How posting about burnout on LinkedIn turned Chanel into an accidental poster child
What burnout recovery really looks like

This episode was co-hosted by:

Brand Strategist **Jack Ferguson

AndFounder of The Marketing Club and Independent Consultant Chanel Clark

Find Jack on LinkedIn here:** Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Chanel’s website here: Chanel Clark - Marketing ConsultantVisit The Marketing Club’s website here: The Marketing ClubFollow The Marketing Club on Instagram: InstagramFollow The Marketing Club on Linkedin: The Marketing Club AU/NZ: Posts | LinkedIn

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Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods.

In this episode, we’ll share an effective analogy that helps stakeholders get it.

We’ll cover:

Why most brands confuse company, brand, and product positioning, and how to untangle them
The ‘Queensland Analogy’ that makes positioning land with non-marketers
How to explain positioning as a driver of choice, not just communication
How to make stakeholders see positioning as a commercial decision, not as a creative one

Whether you’re trying to reposition your company or simply tired of fighting for strategic clarity, this episode gives you a straightforward way to make the value of positioning obvious.

This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here

Subscribe to The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

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In this episode, Ben and Jack talk about the chaos that comes when every campaign, landing page, or price change is a response to right now.

If you’ve ever found yourself dropping everything to chase a metric, or wondering why all your “busy” doesn’t feel like progress, this one’s for you.

They get into:

The invisible cost of constant change
Why “quick wins” often lead to long-term stagnation
What happens when leaders optimise daily but plan rarely
The myth of control in short-term marketing
How reactive habits quietly erode your strategy

Listen in and see if any of it sounds too familiar.

This episode was co-hosted by:

Brand Strategist Jack Ferguson

And

E-Commerce Specialist Ben Reeves

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: TikTok - Make Your Day

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Ben’s website here: https://benreeves.co/

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What do you do when you're under pressure to deliver B2B sales.....fast?

In this solo episode, Jack breaks down the exact moves he makes when he or his clients need to drive short-term revenue. This includes practical plays that have been effective.

You’ll hear:

Why most of a B2B market isn’t buying, and what to do about it
How to cash in on brand equity without burning bridges
Where to find the 1% who are ready to buy now
The three channels Jack uses when time (and cash flow) is tight
Why short-term sales might mean sacrificing the “perfect” client, and why that’s ok

Whether you're filling a revenue gap or appeasing a stakeholder, this episode should provide you with some ideas for your own short-term sales efforts.

This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

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In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.

Listen in and hear how:

– Chanel increased brand awareness for a FMCG company by 12% in 9 months

– Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken

– To use sentiment tracking to identify (and fix) major messaging gaps.

– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.

– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.

– B2B brands can get fast, low-cost brand data.

– To translate fluffy brand metrics into business outcomes stakeholders actually care about.

– To make brand performance measurable, even for early-stage or challenger brands.

If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.

**This episode was co-hosted by:

Brand Strategist Jack Ferguson And

Founder of The Marketing Club and Independent Consultant Chanel Clark Find Jack on LinkedIn here:** Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: https://jackferguson.co/

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Every marketer’s had a moment they wish they’d said less.

You’re trying to be transparent. Clear. Accountable.

But sometimes, transparency backfires; especially when it gives stakeholders the wrong frame to judge your work.

In this episode, Jack shares a short story about a well-meaning update that led to weeks of misaligned expectations. And the simple language shift that Jack now uses to avoid the same trap.

Jack will discuss:

Why quantifying performance can invite binary thinking
How to reframe results around resource allocation
When transparency helps, and when it harms
What to say when someone wants “more” with no extra budget
How to keep control of the narrative without sounding defensive

Whether you’re managing a demanding CEO or a curious stakeholder, this one’s about protecting your team’s focus.....and your own credibility.

This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

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In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver.

Listen in and hear how:

Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives.
An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.
A baby sock accidentally pulled out during a pitch nearly derailed a million-dollar opportunity.
Too many agencies are spending tens of thousands preparing for pitches they'll likely never win.
The traditional pitching model forces agencies to create elaborate "performances" that don't reflect quality of work.
A fundamentally broken system causes excessive mental and emotional strain when pitching for clients.

Gerard shares insider stories from his 25 years of agency experience, revealing the true cost of winning, and losing, high-stakes marketing pitches.
This episode was co-hosted by:Brand Strategist Jack FergusonAndFractal Agency Owner Gerard DoyleFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Gerard on LinkedIn here: Gerard Doyle | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions

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Every senior marketer’s been there.

You know brand building drives long-term growth, but the people holding the purse strings only care about this quarter’s numbers, and direct response advertising….and what ‘works’.

In this episode, Jack breaks down how he shifts that stakeholder mindset.
He’ll share:

How to use Binet & Field’s research to reframe the short vs. long-term debate
How to explain brand building boosts short-term performance
What metrics stakeholders care about—and how to tie brand to them
Tools that make brand building measurable and accountable
How to sell the idea that brand isn’t fluff, it’s future demand

Whether you're a CMO or a solo marketer, this is your playbook for getting buy-in from stakeholders who still think “brand” means “fluff” and marketers dodging “accountability.”

***Resources mentioned:

- Binet and Field’s presentation: PowerPoint Presentation- Tracksuit: Beautiful, Affordable, Always-On Brand Tracking | Tracksuit*This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

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In this episode, Jack and Ben share real marketing campaigns that backfired, and discuss how complex interdependencies across teams, tools, and timelines can sabotage best-laid plans.

From production mishaps to broken sales handovers, we explore how weak links can unravel an entire campaign.

Listen in and hear how:

A $200,000 lead gen campaign was derailed by red tape and poor follow-up.
A major production shoot was ruined by a $50 microphone.
Poor lighting choices made an entire government video unusable (and what saved the project).
A cyclone and a young marketer managing a food brand lead to one very misguided tweet.
How subtle technical lighting details compromised an entire creative project.
An agency's pay-per-lead model collapsed under misaligned ownership in the buying process.

This episode was co-hosted by:

Brand Strategist Jack FergusonAndEcommerce Marketing Specialist Ben Reeves

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

Follow The Push on LinkedIn here:https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Ben’s website here: https://benreeves.co/

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Partnerships: everyone says you have to do them.

But most of that advice is dangerously naive, bordering on incompetent.

This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why).

Listen in and hear:

How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps.
How a software company and a service company thrived by filling each other's competency gaps.
How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry.
The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen.
An example of a software development company successfully partnering with UX agencies.
Terrible advice a business coach publicly gave on partnerships.

This episode was co-hosted by:

Brand Strategist Jack Ferguson
and

Product Marketing Specialist Alex UrquhartFind Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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There is a chasm between market want and corporate can.

In this episode we dissect company core competency and the impact misunderstanding this has on marketers.

If you’ve ever felt there is some invisible architecture that dictates success or failure in your organisation, but can’t quite put your finger on why, it might be due to a deficit in core competence.

Forget chasing trends. We discuss why superficial market appeal is a fool's errand without the intrinsic capability to deliver.

From the nuanced dichotomy of breweries and pubs to the audacious (perhaps reckless) expansion of titans like Netflix, we leave no sacred cow alive…..well, almost none.

We discuss:

The "Adjacent Market Mirage":Listen to the story of an outsourcing company's growth mistake chasing “easy” expansion.
The danger for companies lacking self-awareness:
Listen to us discuss why a brewery can’t be a pub, and why there isn’t a damn thing a marketer can do about that.
When Good Intentions Lead to Bad Investments (The Software Service Dilemma):
Listen to us share a story of how a B2B software company's forays into adjacent services, one a surprising win, the other a costly failure, reveal the often-invisible lines of core competence that must be identified prior to expansion.
Why Overestimating Your Capabilities Can Lead to Costly Failures:
Listen to us talk about a Branding Agency's expansion problems after it mistook its capabilities and tried to enter the wrong market.
The power of knowing your lane:
Listen to us discuss how McDonald's deep understanding of what they do allows them to grow year after year, decade after decade.
Fuel Strategic Growth by Discovering Your True Core (A Charity's Smart Pivot):
Listen to a story how a laundry charity identified their fundamental strength to strategically expand into a different, but related service, substantiating a strong model for growth.

This episode was cohosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart.

Find Jack and Alex online at the links below:

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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In this episode of the podcast we dive into a fascinating concept that could explain why your marketing job feels misaligned or difficult.

We explore the idea of company "orientation," how a company’s focus and cultural direction can shape your experience as a marketer.

From sales-focused companies to product-driven organisations, we'll break down 4 distinct orientations and how they impact everything from internal communications to strategic decisions.

Plus, we’ll discuss how understanding your company's orientation can help you thrive, or decide if it’s time to move on.

We cover:

The concept of every company having an orientation
The 4 main orientations
Why marketers should be aware of their company's orientation to decide if they can work within it or if it's time to move on.
The orientation Jack believes marketers thrive in and why
The misuse of AI in products, often leading to complications rather than solutions.
Why Google Plus as a product was too internally focused and ultimately failed.
How Zappos was customer-oriented, a marketer’s delight, and focused on customer service rather than the product.

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex UrquhartFind Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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In this fun and insightful episode, we dive into a "Not-So-Rapid-Fire" Q & A session with senior marketers Alex and Jack.

While the aim was to keep it quick, they got talking….and…well, it didn’t end up being that quick 😂

Alas, there are a lot of laughs as the entertainment factor is high! Questions include:- What is the best marketing advice you’ve ever received?

What is the best sales advice you ever received?
What’s your biggest frustration as a marketer?
What is the most important skill a marketer will need in 2025?
What is your biggest frustration with marketers?
What career advice would you give your newbie marketing self?

Amongst others. Interesting quotes from the episode:"You can’t control your buyers; you can only influence them.”

"You can’t make someone buy, but you can create the perfect environment for them to choose to."

"People don’t like to be sold to, but everyone likes to buy."

"Marketing isn’t about fancy tactics—it’s about cutting through the noise and getting to the truth."

This episode was co-hosted by Jack Ferguson and Alex Urquhart.Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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We all know the goal is the same—drive results. But when it comes to promoting products versus services, the game changes. In this episode, we dive into the differences with real life examples to draw upon.After all, we all know it’s not just about the product or service—it’s about how you approach the messaging, and the strategy behind it.

What we cover:

A story of a software developer rebranding as an education app developer, and how that led to more sales.
Why we believe industry experience helps sell to clients but doesn’t make a marketer better at their job.
Different marketing strategies we’ve utilised for professional services versus product-based businesses, using an engineering company as an example.
Challenges we’ve witnessed promoting service based businesses which have a broad range of offerings.
Examples of successful marketing strategies for service-based businesses

This episode is hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart.

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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In this episode….we’re going to pull teeth….wait, wait, we meanmanage up as a marketer.

What is actually going on when your boss is disagreeing with you? Let's explore this oh-so familiar situation and take a look at what's really going wrong, and what we can do about it.
Get ready for:- A marketer trying to expand a CFO’s view beyond PPC.

A lesson from Trevor Noah in understanding your boss
Strategies for bridging the gap between your marketing expertise and your boss's belief system
Several points of view on how to influence your boss
A discussion on your boss’s belief system and when it is too deeply entrenched
The reality of changing belief structures. How to do it and your likelihood of success.

This episode is hosted by:Brand Strategist Jack Ferguson

And

Product Marketer Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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Can you truly market a subpar product and come out on top?

On this episode we explore the realities of marketing a product that simply doesn’t deliver.

From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short.

We will explore:- Why marketers should always be asked about product

How a bootstrapped company did very little promotion yet found success by addressing a defined market need.
How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform.
How a terrible product (Crocs) became popular
Why Google has failed at over 250 products
The nuances of product quality when comparing B2B to B2C customers

This episode is hosted by:

Brand Strategist Jack Ferguson

And

Product Marketing Specialist Alex UrquhartFind Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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In this episode, we talk about how to sell yourself as a marketer!

We’re giving you tales, tactics, and frameworks!

Marketer's have unique challenges when it comes to selling our services and expertise. We are going to discuss why this happens, and strategies to overcome this! This episode is hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart.This episode covers:- The challenges of selling marketing services due to inherent uncertainty in marketing outcomes.

Common challenges faced by both internal marketers and external consultants.
The difference between deterministic and non-deterministic services and why these matters to you as a marketer.
How cake theory applies to marketers
The challenges of working with clients and stakeholders who don't understand the complexity of marketing.
The problem with marketing PDs in 2025
Where 90% of your success will come from as a marketer
How marketing is 80% intangibles and 20% great tangibles, and the inherent challenges that arise with that

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s personal website here

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In this episode, we are talking about employer/employee break ups (or client/contractor break ups). The key question we are looking is: When should a marketer leave an employer or client?Specifically, we discuss:

The importance of leaving a job at the right time
Personal stories of staying in the wrong job for too long
Signs that it’s time to leave
Tribalism in the workplace
The importance of leadership in shaping company culture and how it affects you
The catch 22 of keeping professional distance from clients/employers vs caring enough to do a great job as a marketer

And

Why it's useful to think about culture as the personality of leadership This episode was co-hosted by:- Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here
Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies.

Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value.

Jack shares stories of times when he has witnessed companies price too low.

Alex shares stories of times when companies have priced too high.

The discussion covers a range of topics including;

The relationship between pricing and sustainable growth
Why some customers pay more and why it matters
Stories of customers gamifying pricing models leading to company issues
The impact pricing has on customer experiences (with stories)
The warning signs you’re pricing yourself out of the market
The impact of high pricing on customer expectations
How complicated pricing could be costing you business

This episode is perfect for senior marketers who contribute strategy to their conversations with clients or their internal team.

Tune in to hear Jack and Alex's spirited debate and decide for yourself who makes the stronger case.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram hereVisit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast.

What started as an experiment has evolved into a valuable learning experience.

We talk about the lessons we've learned from Season 3 of The Push podcast.

Lessons include:

Understanding the power of parasocial relationships
The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your business’s content production.
The complexities of transitioning from an audio-only podcast to a video one.
The Lord of the Rings insight that demonstrates how to balance complex narratives with a digestible output
Techniques for crafting relatable and digestible content that resonates with the audience.

And

The emotional benefits and personal journey of podcasting.

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.

This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier. In this episode, we’ll:

Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all?
Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why.
Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues.
Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business.
The importance of setting KPIs that are within the control of the sales or marketing team.
The challenges for any marketer who is working across multiple departments and being integrated into every team.

- - - - -

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked.

In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid growth, the frustration over missed targets, and the pressure that comes with it.

So why does this misalignment happen?

Marketers are asked to work miracles without the proper time, resources, or understanding of what actually drives long-term success. On the flip side, executives often don’t grasp the intricacies of the marketing process, expecting immediate results without recognizing that effective marketing is a marathon, not a sprint.

It’s a cycle that leads to burnout, frustration, and, ultimately, missed opportunities.

In this episode, you’ll discover:

Why marketing is about understanding—not just doing—and how that shifts unrealistic expectations
Why the marketing team can’t be blamed for outcomes they can’t control
Gain insight into the conveyor belt analogy, and how focusing on inputs can actually drive better outputs
The reality of measuring marketing success—and why it’s not as easy as a quick ROI snapshot
Practical strategies for marketers to manage the impossible demands and align expectations across the business
Learn how to communicate the true value of your marketing efforts to skeptical stakeholders

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here
Find Alex on LinkedIn here
Follow The Push on LinkedIn here
Follow The Push on TikTok here
Follow The Push on Instagram here- Visit The Push website here
Visit Jack’s personal website here
Visit Alex’s website here

This is just Part 1, so don’t forget to hit subscribe and stay tuned for more insights in the next episode!

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In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

Wediscuss:

The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.
Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.
The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.
The comparison of viral, attention-grabbing tactics vs relationship-building approaches.
Practical examples and case studies that illustrate successful B2B marketing techniques.

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Subscribe to The Push on YouTube here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally.

Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships.

Some of the specifics covered include:

How to manage dealing with toxic prospects when you need cash
How low prices attract entitled customers (with examples)
How Alex begged his client not to buy his product, they didn’t listen, here’s how it ended
How a client requesting only select parts of your service — like choosing "only horror movies" on Netflix — becomes a recipe for disaster! 😩
An awkward moment with a client who thought consulting included free therapy sessions
How price shapes customer behavior in unexpected ways! 💸

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTubeFollow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videosVisit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science

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In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨

You’ll learn:

The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot.
Insights on business growth from Quentin Tarantino and John Travolta 🤔
How Blockbuster almost beat Netflix, but tripped at the last hurdle.
The truth behind the iPhone growth myth, what really happened, and how Steve Jobs made the decision to create it.
How a company dropped its product price from $500 to $29 a month, to trigger rapid growth.
How a coworking space risked cannibalising their growth by introducing a new product.
Market signals that indicate you’re close to rapid growth

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on YouTube here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

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Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins. We cover:- Strategies to enhance the effectiveness of your short-term marketing tactics.

Whether ads, blogs, and/or social media ‘works’
How to drive more sales with the friend test
Insights into what is preventing you securing immediate marketing results.
What you can learn about marketing from poker strategy
How to engage a niche B2B market
Whether sales is just a formula

And

How to align your short-term marketing tactics with the needs and behaviors of your buyers. This episode was hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart.Find Jack on LinkedIn here:Jack Ferguson | LinkedIn

Find Alex on LinkedIn here:Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here:The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here:https://www.youtube.com/@thepushmedialab?sub_confirmation=1Follow The Push on Instagram here:The Push (@bethepush) • Instagram photos and videos
Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here:Jack Ferguson — Brand Strategist

Visit Alex’s website here:Home | Market Science (market-science.co)

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Welcome to this insightful episode where we explore the art and science of outsourcing your marketing.

Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts. Specifically we’ll share:

- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket. - Personal stories of when outsourcing has succeeded and when it has failed….and most importantly, **why.

A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake.
Ways in which external marketing providers can try and trick you. We share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought. - A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position.
When you should contract a consultant vs when it’s best to contract a marketing agency.**

- How you can maintain internal control while outsourcing.

- What marketing agencies are really experts in so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business.This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn Visit The Push Website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

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In this episode, we explore how B2B software companies can speed up their sales process.

Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.

Learn practical tips for;

1) Speeding up sales cycles

2) Managing difficult investor expectations

3) Setting up your startup for rapid growth

4) Navigating the complexities of B2B sales

5) Pipeline management

This episode was co-hosted by:

Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

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The most seldom used tactics are often the most effective.

You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC.

But what about some lesser thought about tactics?

And how can your company use them to increase revenue?

In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness.

Specifics this episode cover include:

Simple event strategies that are low cost but high impact
How to meet more senior individuals in your industry and build a genuine relationship with them
How to approach relationship building with well connected individuals
How you can rapidly build trust with senior people in your target market
Some unique ways to approach networking
How to use the principle of reciprocity for your business growth

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

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Ever wondered why your sales demos might not be hitting the mark?

Ever wondered why your proposals seem to stall at the finish line?

It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?

In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.

We explain why your prospects are ghosting, and what you can do about it.

Specifics this episode cover include:

What B2B buyers are thinking when evaluating your proposal.
The four main barriers that get in the way of B2B prospects purchasing
What demo:close ratios should you be aiming for? What ratios are too low?
How to get buy in from your prospect’s stakeholders
Whether or not you should add urgency to a B2B sales process?
How to reduce the risk of purchasing for prospects which in turn makes the sale more likely.
The importance of an info pack and the key points it should contain.
How to identify areas for improvement in your sales process
Why prospect inaction is more of an enemy to you than competitors.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here:The Push: Overview | LinkedIn

Visit Jack’s personal website here:Jack Ferguson — Brand Strategist

Visit Alex’s website here:Home | Market Science (market-science.co)

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Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?

In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments. We cover:- What factors can influence the accuracy of CAC measurements?

How Marketing Agencies game CAC
Whether a mid sized company should use CAC or something else
How Executive and Marketing teams form different perspectives around ROI
How to get a wife in 20 dates
The Doorman Theory

And

How company culture and marketing are interconnected This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: https://market-science.co

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Let’s talk about lead generation! Every startup has this issue, many companies have this issue.

On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth.

He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?We’ll answer this question on this episode.

Who should listen?

Small business owners
Sales professionals who work in small businesses
Marketing professionals who work in small businesses,

and of course,

The generally curious.

Some of the specifics this episode will cover include:

In what circumstances should you hire a lead gen agency
How lead generation works and how to think about it.
How to appropriately use budget to scale lead generation
How to pick how to get rich lead gen schemes and how to avoid them
How to think about short, medium and long term lead generation - but what do these mean?
What all roads lead to leads means.

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here:Jack Ferguson | LinkedIn

Find Alex on LinkedIn here:Alex Urquhart | LinkedIn

Find The Push on LinkedIn here:The Push: Overview | LinkedIn

Visit Jack’s personal website here:Jack Ferguson — Brand Strategist

Visit Alex's website here: Home | Market Science (market-science.co)

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This episode is all about finding what customers actually want. When customers don't even know, better questions are needed...

Plot line: Our CEO (and main character of our journey), Sarah, has taken on our previous advice and now wants to dive in deeper to their customers' needs. But where do they start? Who do they ask? And what questions will give answers worth actioning?

Who should listen?

CEOs or GMs of mid-sized companies
Small business owners
Sales professionals who work in small or medium businesses
Marketing professionals who work in small or medium sized businesses
and
The generally curious.

Some of the specifics this episode will cover include:

How to optimise specific questions to get deeper insights
How to get inside the customers' mind - what do they really mean? What do they really want?
Why first answers are never enough - and why you need to unpack each answer to find the gold!
The value of open questions vs closed questions
Why value is subjective, and how pricing is a quantitative version of value.

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

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This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!

Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr.

But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.

So where should Jordan begin?!

Some of the specifics this episode will cover include:
- Best place to start - how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.

The significance of data-driven decision-making,
Pinpointing effective channels and messaging through growth testing.
The crucial role of hiring skilled personnel - but only at the right time...
The importance of considering customer success and retention in budget planning.

Who should listen to this episode?
Startup leaders, CEOs, Founders, sales and marketing manager of early-stage companies, small business owners, marketing professionals who work in small sized businesses, and of course, just the generally curious...

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: https://market-science.co

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This episode is all about Targeting, in particular for mid-sized B2B companies.

We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money.

Who should listen?

CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and marketing professionals who work in small or medium sized businesses, and of course, just the generally curious.

Why?

You’re going to understand more targeting models by the end of the episode, and know which one is best for you to make you more money, and perhaps to be able to test out the marketers in your life. How much do they really know about something so foundational to the discipline?

In this episode, CEO Sarah now wants to know how they should approach targeting, who should they go after, and why?

Some of the specifics this episode will cover include:

Why targeting is important?
Targeting Definitions: What above the line means? What below the lines mean? What through the line means?
The attributes and advantages of different targeting models, such as STP, Sophisticated Mass Marketing, and Two Speed Targeting.
The difference between distinctiveness and differentiation and why it matters?
And many examples and stories to illustrate all these concepts!

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

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This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.

We’re going to look at key considerations to help you get more bang for your buck in these product areas. Who should listen?Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners. Why?To better understand the key things to get your product messaging right, which will increase revenue and delight customers.

This concept is explored through a scenario. An AI consulting startup Writrrr, who have 4 employees and a CEO Jordan Lee. Employees are a salesperson, marketer, AI expert who is also the product manager, and a developer. Currently they have 10 free users on the platform and no paid customers.In this episode, Writrrr’s marketer, Bailey, wants to get in a product positioning consultant as the market doesn’t understand what they do. CEO Jordan is skeptical. So what should he do? Some of the specifics that this episode will cover include:- What product marketing and product positioning is?

How to use the 5 why’s to nail your message
What marketers can learn from sales people around product messaging
Many examples of strong and weak product positioning
The fastest way to know whether your product messaging is effective***This episode is co-hosted by Jack Ferguson and Alex Urquhart

Links to Jack and Alex:***

Jack's LinkedIn: Jack Ferguson | LinkedIn Alex's LinkedIn: Alex Urquhart | LinkedIn The Push website: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

The Push LinkedIn: The Push: Overview | LinkedIn Jack’s personal website: Small Business Consultant Brisbane - Jack Ferguson Alex’s website: Home | Market Science (market-science.co)

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This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies. You’re going to understand what metrics you should track to improve your growth, particularly in B2B.We’re going to look at how to measure marketing and sales functions, the exact metrics, and why. Who is this episode perfect for?- CEOs or GMs of mid-sized companies

Small business owners
Sales professionals who work in small or medium businesses
Marketing professionals who work in small or medium
sized businesses
The genuinely curious Some of the specifics that this episode will cover include:- How to use science and studies in your sales and marketing measurements.
The four categories of measurement within the sales and marketing departments.
A mental framework for thinking about the measurements you make.
A buying process and a selling process and why it is important to differentiate between the two.
Why the marketing or sales funnel is so flawed.
How to bring more predictability to your marketing and sales functions.
What is share of search and how can it help measure awareness?
How qualitative data makes you more money.This episode is co-hosted by Jack Ferguson and Alex Urquhart.Links to Jack and Alex:

Jack's LinkedIn: Jack Ferguson | LinkedIn

Alex's LinkedIn: Alex Urquhart | LinkedIn

The Push website: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

The Push LinkedIn: The Push: Overview | LinkedIn

Jack’s website: Small Business Consultant Brisbane - Jack Ferguson

Alex’s website: Home | Market Science (market-science.co)

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Today we are continuing the journey of Writrrr. An AI consulting startup with a CEO and four employees (Product Manager (AI expert), Developer, Marketer, and Salesperson).

This episode will explore issues CEO Jordan is having with his Product Manager. The Product Manager doesn't want to talk to customers as that is the job of others in the team. Is the PM justified in this position or not?

We will also look at some intricacies of the product management role at this company size and will break down common product issues. Who should listen?Founders of startups, Product Managers, and employees of startups. Why should you listen?You will better understand what a Product Manager should and shouldn’t be doing and in particular, how they should be interacting with customers if they should at all. Some of the specifics that this episode will cover include:- What makes an ideal PM at this size of company?

What’s an activation point and why are they important?
What’s a lane stayer and shouldn't they work in startups?
What’s a situation where a Product Manager would be justified in not talking to customers?
Can Product Managers just look at behavioural data?
Do you need a Product Manager at this sized company?
Who in the team should be talking to customers?***This episode is co-hosted by Jack Ferguson and Alex Urquhart

Links to Jack and Alex:***

The Push LinkedIn: The Push: Overview | LinkedIn Jack’s personal website: Small Business Consultant Brisbane - Jack Ferguson Alex’s website: Home | Market Science (market-science.co)

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Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15 million in revenue but have been stuck at this number for 2 years now.

They had issues with branding in Episode 1 of this season which were solved, but now their sales and marketing teams have come to CEO Sarah and said they don’t know why their results have been so poor. So how does Sarah fix this problem? What is her team doing wrong?If you’re a GM or CEO who is having issues with marketing and sales, or more likely Marketing AND Sales, this is the perfect episode for you.We discuss the fundamentals of how these teams should work together, what are the foundational considerations for these functions, and what realistic expectations actually look like.Some of the specifics this episode will cover include:*- Why it’s so important to understand how your category behaves and buys

Why sales is an outcome and not a person or a team
Why marketing is an intangible game and why that matters
Why you should focus on a buying process and not a selling process

And

How to intercept a prospect just before they come into market, which is often a great time to get in front of them. **This episode is co-hosted by Jack Ferguson and Alex Urquhart

Links to Jack and Alex:***

The Push LinkedIn: The Push: Overview | LinkedIn Jack’s personal website: Small Business Consultant Brisbane - Jack Ferguson Alex’s website: Home | Market Science (market-science.co)

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Getting a company off the ground is tough. There's no two ways about it. So, what should you do when sales aren’t happening?

This episode looks at a challenging scenario for a startup company.

CEO Jordan Lee is struggling to move the company forward and increase the effectiveness of his startups sales and marketing activities while his board continues to apply pressure.

The company has 10 users who aren’t paying…….they haven’t converted a single customer yet.

Furthermore, the 4 employees including a developer, salesperson, marketer, and AI specialist all have unique complaints about the company’s situation.

So what should Jordan do? How can he get the company moving forward? In this episode we cover:***- The challenges with having free users and what to do when you are under board pressure to make sales

Why founders need to be political campaigners
The challenges of partnerships and why they aren’t always what they’re cracked up to be
Discussing whether using Facebook ads to sell B2B services or products is effective
What you should do to get more customers coming in the door early
Some innovative things you can do as a new company to get attention and build community *Shownotes:1:20 What is Writrrr and what are their problems?

9:15 What should this company do to get some customers?

18:15 How can you get affiliates or partners on board for a startup

20:55 Should this company be targeting a specific vertical or should be varying their targeting further?

26:45 Would Facebook advertising be appropriate for this company? **This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn*Find Alex on LinkedIn here:* Alex Urquhart | LinkedIn*Find The Push on LinkedIn here:* The Push: Overview | LinkedIn*Visit The Push website here:* Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)*Visit Jack’s personal website here:* Small Business Consultant Brisbane - Jack Ferguson*Visit Alex’s website here:* Home | Market Science (market-science.co)**

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In a B2B company, is good 'branding' sufficient to acquire leads and grow a business? Commonly, marketers will claim it does. Sales teams tend to be skeptical.

So, who is right? What exactly is brand or 'branding?' And how can a company navigate the challenges surrounding these discussions?

This episode is for you if:

You are a CEO or GM of a mid-sized B2B company
A salesperson frustrated with your marketing teams branding claims
A marketer frustrated with the lack of understanding sales has about brand
or
Someone generally curious about the science of brand. We are going to explore specific branding challenges through B2B development company AppCrafter Studios.What should CEO Sarah do when the marketing team claim that good branding is enough, yet the sales team are up in arms about it? Some of the specifics this episode will cover include:*- How you can measure brand
What branding is
What is brand salience and why it’s important
The brand spectrum of sophistication
Whether the marketing team should be talking to customers or not
Why sales and marketing rarely work well together

And

Whether the marketing team are right when they say that good branding will result in leads just happeningTo discuss, Marketing and Sales Consultant Jack Ferguson is joined by Growth and Product Marketing Specialist Alex Urquhart. Find Jack Ferguson on:*LinkedIn:Jack Ferguson | LinkedIn

Website: Small Business Consultant Brisbane - Jack Ferguson

Find Alex Urquhart on:

LinkedIn: Alex Urquhart | LinkedIn

Website: Home | Market Science (market-science.co)

Find The Push on:

LinkedIn: The Push: Overview | LinkedIn

Website: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

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Today we have a deviation from the usual interview style episode.

This will be a short solo episode.

We are going to discuss how Jack got his first customer for an old business.

So many people have been in this situation; whether they are struggling to get new customers, or have never had a customer in the first place.

Sometimes listening to the way someone else thought through a problem can help. That's what this episode is for.

We discuss the problem, some of the roadblocks that came up while trying to solve it, and some things for you to think about if you are facing a situation like this.

This episode was hosted by Jack Ferguson.

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“You can have success but not really know why, whereas if things are not going well it’s often clear what is wrong”

Today we are fortunate to have a previous guest return for Round 2.

Toby Jenkins, former Olympian, business owner, and all-round great guy is back.

Toby and our host Jack caught up recently. It became clear very quickly that they were in similar situations. Having both gone through big challenges in their businesses, and not really knowing what the next step is, making an episode about this challenge just made sense.

Usually, you see stories of overcoming hardship floating around on social media. But these stories are often told when there is a happy ending. For Toby and Jack, the happy ending for the current chapter hasn't arrived just yet. So if nobody else will talk about their situation when things are going poorly, why shouldn’t The Push give it a go?

We speak about:

Decoupling
What has been waking Toby up in the middle of the night.
What recently happened to Jack that has him in a tailspin.
Choosing to hit publish on vulnerable content (like this episode).
Trying not to mentally fast forward through crappy times.
And how to do the work of defining our values and using them as our North Star.

A big thank you to Toby for being so open on this episode, it’s not easy to talk about difficult subjects publicly.

This episode was hosted by Jack Ferguson

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Today we are talking to Cameo Ashe, Founder of Lemonade Beach. A business with a funky name, Lemonade Beach is actually an Accounting Firm.

We discuss the reasons why Cameo chose that name during the episode.

We cover a range of topics throughout this episode including:

How music is similar to sports in terms of how you learn teamwork.
How doing business with family can prove to be problematic.
Why she doesn’t like to work from home, and the advantage she sees in having an office.
First hires and how Cameo has gone about building her team, including challenges she had with outsourcing prior to bringing on internal team members.
How she works with people she likes and doesn’t tend to bother when she doesn’t see a fit.
How she has become cynical of people who try to look wealthy and accomplished on Social Media. As an Accountant Cameo sees the real story behind someone’s finances, and this part of the discussion was quite eye-opening.
Why some Accounting Firms carry client debt but advise their clients not to do that.

And

The problems you will run into if you don’t do a cashflow forecast.

A great episode to start off 2022!

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Today's inbetweenisode details what it's like for your business to be on the bottom of a Social Media Pile On.

This podcast episode may feature more short episodes like this if they are popular so please make it known on the Instagram page @bethepush if you enjoyed this.

This story discusses:

How such a pile on can come to be (you don't have to do anything extreme to trigger it).
What it's like to experience it.
What lessons were learned after being on the bottom of a pile on.

The Push host Jack Ferguson shares this story from his own life.

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Today we reintroduce someone who has been on the podcast not once but twice before; Justin Falk, Founder of Talent Vine.

If you don’t know what Talent Vine is, it is APAC’s leading marketplace for connecting recruiters and employers. Check out more about them at talentvine.com.au

Given Justin has been on the podcast twice before, it’s quite an experience to reflect on who we were when we spoke 4 years ago. The beauty of having a podcast means you can go back in time and get a feel for who you were then and document your growth.

Scroll back to Season 1 if you want to hear about Justin’s early life and his first couple of years growing Talent Vine.

For this episode we are going to be more focused on what has happened in the last 4 years, which has been a lot. Justin was really open about the challenges he faced during that time.

Convinced by startup culture that rest is for the weak and overworking himself, Justin experienced a range of health problems including Insomnia and Chronic Fatigue.

We discuss the effects of an excessive workload at length in this episode, managing your Energy is now a big focus for Justin.

We discuss Startup Culture and the cost of buying into some of its philosophies which makes for some interesting discussions, but TalentVine was also a company significantly by Covid and we discuss what he had to do to get through a very difficult period.

It was great to deal with some taboo subjects and thanks to Justin for being so open about his journey.

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Today's guest is Dan Scougall who owns Next Level Taxation, an Accounting Firm North of Brisbane. Dan is a registered tax agent and self managed superfund auditor who specialises in Small Business and Self Managed Superannuation.

What was unique about Dan’s story is that he has spent most of his career as a business owner, and owned his first business at the age of 22. He shares the challenges and highs that came from that and how such an opportunity arose in the first place, one of those challenges was having to manage people much older than he was.

A few parts of this episode get quite raw.

Dan talks us through watching his parents go through hardships with their business while he was growing up, dealing with burnout and what that looks like, how he made the decision to sell his first business, and how important he believes it is to walk a mile in someone else’s shoes before passing judgement.

Dan is exactly what this podcast is about. Gritty stories of resilience and perseverance when faced with difficult situations.

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Today our guest is Mitch Hills, Founder of Mastered Marketing, a digital agency that helps socially conscious organisations to grow their revenue and awareness with proven marketing strategies.

This isn’t Mitch’s first time on the podcast. He was interviewed about 5 years ago so if you want to hear a little bit more about his early story, please go back and listen to that episode in Season 1.

But a lot changes in 5 years, and interestingly enough, Mitch wasn’t far off shutting down his Tech Company when we chatted last time, naturally, that is one of the things we discuss first in this episode.

We also chat about:

The good and bad of startup culture.
How niching can go wrong.
What to do when you are working in an industry with people who don’t align with your values.
The pivotal moment and story that pushed Mitch to leave this niche
Why he quit DJing.
What stress and a run of bad luck can do to someone. Mitch had a particularly hard 2020 and we discuss that at length.
What going on a health retreat can do for your body and your mind, and your business.
What forgiveness does for your growth.
Doubling his businesses revenue. We talk real numbers and discuss how he did it.

And plenty more.

This episode got very deep and explored a whole range of topics. We appreciate Mitch being so open about so many deeply personal experiences. Some of what we cover isn’t easy to talk about.

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Today’s guest is Morgan Wilson, Founder of Creditte.

Morgan is an accountant and business advisor who takes the complexity out of numbers, and guides business owners through the ups and downs of running their business.

He does this so business owners can have the comfort and confidence to make the right decisions for themselves, their business, and their family. Creditte is the Accounting Firm and vehicle he uses to accomplish all of this.

Morgan started his business during Covid which makes for intriguing storytelling and we discuss exactly how that came to be.

We also talk about:

A couple of mistakes he made early on in his business journey.
How Monopoly sparked his fascination in business.
His thoughts on Formal Education and how that has helped slash hindered his professional development.
What his first day was like as an Accountant. It was particularly challenging.
How it can be lonely to be a business owner.
And
What the Startup Community has done better than the SME community.

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Today’s guest is Nathan Smith, Co-Founder of Switchnode.

Switchnode is an established telecommunications service provider based in Brisbane and have become specialists in providing phone and internet services to local business. In an industry that is renowned for treating its clients poorly, Switchnode have a focus on quality customer service and reliability.

Nathan is incredibly open about his journey so far. It is the purpose of this podcast to be honest and share real anecdotes around what happened during one’s business journey. This episode does not disappoint.

We talk about:

The 3-year rule
Getting attacked by another company early on in their journey.
Crazy clients, like the one you heard about at the start.
What he would do differently if he had his time again.
Being held to ransom by a supplier.
A pivot into the elevator market that didn’t quite go to plan.
Why performing to 1000 people can be easier than speaking to 1.
What it’s like to pitch to a high-profile investor and get roasted.

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This episode's guest is Ash Reddy, Founder of Chess Mates.

Ash has a great story. One in which he describes himself as someone who wasn’t meant for success due to the adversity he grew up in.

Founding the company 8 years ago, the growth has been anything but easy.

We talk about:

How Ash got the business off the ground through cold calling.
How he stayed under the radar of competitors for some time.
Why his first business didn’t work out and what would he do differently in hindsight?
How Covid affected Chess Mates and how he got through it.

A great entrepreneur who shares so much of his story.

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Today's guest is Sala Rankine, Founder of Snag Studio, a specialised Hospitality Branding & Marketing agency.

Sala’s story is very unique.

She started her business in the hospitality niche a month before covid started. We talk about how she approached this. Starting a business in a difficult space at a difficult time does make for intriguing listening.

We also talk about:

How she learned to charge properly for her services.
How important it is to get everything in writing.
Who you should listen to for business advice.
How Sala spoke at Linkedin at just 20 years old.
Her experiences with bad bosses.
And
How her passion for hospitality came to be.

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On this episode of the podcast, our guest is Sally Prosser.

Sally is a voice coach who helps people realise their best voice and embrace public speaking with confidence. She’s a former TV news reporter, company spokesperson, and speech and drama teacher.

Sally has her own podcast called That Voice Podcast and enjoys making comedy TikToks, like reading song lyrics like a news report.

We were able to cover a lot in this episode as Sally was very open and generous with her story.

We talk about:

How she built such a large following on TikTok and what that has done for her personally.
How to deal with negativity when you have such a large following
What holds people back when they aren’t utilising their voice properly and how to overcome this
Her experience building her business and what she would say to others thinking about building their own business
What her best experiences in business have been
Some of the biggest challenges in her career
And even what her biggest on-air blunder was. It’s quite a funny story.

Enjoy the episode. Sally is a great person and was a pleasure to talk to.

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Today's guest is Mark Hocknell, Author of Profit By Design: How to Create A Customer Portfolio Full of Profitable Promoters.

Mark’s experience spans three decades and covers line management roles, consulting, and academia. In the early 2000’s he lead one of Australia’s first large-scale CRM initiatives, has had an extensive career in consulting, and has taught at the Graduate School of Business at QUT.

Today he runs his own consulting practice focusing on applying a customer-centric approach to business and performance measurement. He has an MBA, and certifications in change management and PuMP.

In this episode we speak about:

How Managers and Leaders misuse KPI’s, and how they encourage the wrong behaviours.
The importance of unpacking complexity for customer experience
How to think about your customer portfolio.
How to segment your customers, (and it’s not by demographics, it’s by value)

And

What benefits Mark got from writing a book.

This is the second time Mark has been on the podcast and he certainly didn’t disappoint.

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This episode features Gavin Tye, Founder of Sales Market Fit and Sales Director of MyPass Global.

Gavin has spent time a ton of time working in sales, and this was what we talked about at length.

We talk about:

How badly it can go wrong in a sales meeting
How to outsmart the incumbents when you have a smaller budget
Why you are not selling what you think you are
How empathy can be a salesperson’s best friend.
Why a sale is not binary
Why you really have a demand problem, not a sales problem
Many funny incidents that have happened in Gavin's life.

Most of the conversation centred around the last couple of years as Gavin has been on the podcast previously, and we discussed his early life there.

If you would like to go back and listen to that episode you can find it in Season 1.

But for now, we hope you enjoy this episode.

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Today's guest is Jason Andrew, Co-Founder of SBO Financial, Author of Stark Naked Numbers, and a Director of the Arbor Group.

Like many others, Jason's success hasn’t come easy and we explore his development all the way from starting a lawn mowing business when he was young, through to who he is today.

In this episode we cover:

Building a business when he was young
His passion for business financial literacy and why it is so important
How he sacrificed 3 years of his life when he was younger to further his career
His journey of self-discovery through travel including a trip to North Korea.
What it is like to be unhappy for periods of time while building your own business.
What it is like to fire customers.
Why he wrote his book 'Stark Naked Numbers' and what impact that has had on his business and life.
And Much More.

Jason was a fantastic guest, was very transparent about his story and views, and was very generous with his expertise.

A great episode with a great guest.

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Today’s guest is Louise Flynn, Co-Founder of BrightCanvas and Founder of Rulu.

In this episode, we cover:

- How Louise built a consulting business and what roadblocks she came across while doing so.
- What Business can learn from Basketball Strategy
- Saas business models, marketing strategies, and
- Why marketing plans are dead
- Who is the worst digital marketer in Brisbane out of Louise and Jack.
- Much more.

Louise is an incredible storyteller and a very skilled business mind.

Listen in because you won’t be disappointed.

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Today’s guest is Sarina Eggers, Director of Business Kitz and Lux Whitsundays, and Partner at Legal Kitz.

In this episode, we cover how Sarina went about building multiple companies and what factors positioned her to be able to do so.

A non-typical childhood and upbringing, this episode involved deeply exploring Sarina’s background to help understand how she has become the person she is today.

With a unique approach, it was interesting to get a feel for how Sarina has grown businesses without ego. She is happy for others to take the credit, the limelight, and makes employees feel deeply involved in the journey as her companies scale. A refreshing perspective.

A very knowledgeable and insightful person with some incredible achievements, it was a privilege to have her on the podcast.

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Today's guests are Gauranga Magriplis and Jack Buscombe, the cofounders of Airshare.

Airshare is a platform that sells flight experiences, particularly scenic flights, helicopter flights, and skydives.

In this episode, we compare and contrast the perspectives of cofounders have while building the same company. Being in the travel industry during Covid makes for some interesting listening, and they have many entertaining stories about how they dealt with chaotic clients through their careers and while they were building Airshare.

We spoke about the challenges of getting your startup off the ground and what it took to actually get Airshare growing. It can be very difficult to keep moving forward when nothing seems to be going right, particularly in the first few months of embarking on a new venture.

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Today's guest is Rachel Smith of cyclingrachelsmith.com and author of Underspent: How I broke my shopping addiction & buying habit without dramatically changing my lifeOn today's episode we cover a range of topics including Rachel's near death experience while scuba diving in the UK.We discuss Rachel's year of non buying and what that has done for her personal finances.Rachel also introduced me to a concept of manifesting your own redundancy.Enjoy the episode!

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Today's guest is Bench On CEO and Founder Tim WalmsleyTim takes us through his story of dropping out of university, working in nightclubs, before becoming a member of the armed forces for 14 years.We talk about the discipline Tim learned during his time in the army and his experiences during his 2 deployments to the Middle East.Many of his learnings in the army have been directly applicable to business.We talk about how Tim sold his house to bring Bench On to life and the process of giving up an enjoyable, high paying job to pursue his dream.This discussion is full of wisdom as Tim gives us a warts and all run down of what his first couple of years looked like running Bench On.Enjoy the episode!

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Today's guest is Pixc's CEO and Founder Holly CardewHolly has a really interesting story and has basically been a lifelong entrepreneur. It's always great to speak to the pure breeds, but it will come as no surprise that she has had her fair share of challenges along the way like most entrepreneurs.We discuss how her first 2 tech businesses didn't work, what she learned about market validation from these experiences, and what she learned about working with development agencies.We also talk about working with distributed teams, Pixc utilises a team of all remote workers, and we discuss the pros and cons of this set up during the episode. But don't call it outsourcing, Holly doesn't like the term outsourcing and you will hear why in this episode.We also talk about Holly's time in San Francisco, Holly still goes back there regularly, but for those who haven't been there and are interested in what it is like, Holly provides great insight.Enjoy the episode!

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Have you ever feared cold calling? What about door knocking?The guest on this episode Gavin Tye talks us through some of his most challenging times having to cold call and door knock for work. As an introvert we discuss how he has come to overcome his selling fears and what the early days were like when he first begun.Have you been given a promotion before you're ready? Known someone else who has?Gavin reflects on when he was given a promotion before he was ready and the pain that caused him professionally, and personally. A Fascinating story around knowing yourself and what you are ready to take on.We also talk about a different type of selling seldom discussed. Business to Enterprise Selling. You've heard of B2B? Well this is B2E. Listen in for all the ways this is different.Enjoy the episode!

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On this podcast, founder and CEO of Leadership HQ helps us to demystify what makes a strong and poor leader.She also talks us through her story of becoming a single mum to a young girl in a foreign company, what affect that had on her career, and how she got through it.We also hear about what it's like to lose clients while things were extremely difficult in her personal life.This episode is very raw, and personal. Prepare for a rollercoaster!

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The tables have turned on this episode of the podcast. Host Jack Ferguson is now the interviewee, and Justin Falk of Talent Vine is the interviewer.Justin managed to drag plenty of insights out of this conversation about challenging times in business including how a scarring performance in front of 2000 people still causes Jack problems with presenting in a business setting today.You'll learn why Jack feels that facing your fears is overrated, what he has learned from the podcast after 30 episodes, advice on whether or not he thinks you should start one and why. We also delve into the unexpected benefits of hosting and building a podcast.Justin asks Jack about his Reality TV experience and what that taught him about focus (surprisingly), how enmeshment has made it difficult for him to conduct business in the way he knows he needs to, and why he is passionate about facing the demons that are still crippling you from your childhood.Enjoy the episode!

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In Australia we mention the GFC from time to time but most of us didn't feel the full effects here.Gerard Doyle on the other hand was in London running a company during that fateful time in 2007.It's quite incredible to here the carnage an external factor can have on one's company and Gerard speaks at length about how that time was for him.Another story we discuss is Gerard's attempt to start a company and disrupt a large industry. Disruption is spoken about in Startup Land all the time, however what's often not mentioned is what happens when these industries fight back.Turns out the incumbents aren't going to roll over easily, which Gerard found out first hand.Enjoy the episode!

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We have many conversations about the failings of the formal education system on this podcast. Sharon Hunneybell is someone who did something about this.Startup Apprentice was created to introduce entrepreneurial concepts to children in school to help them think differently.On this episode we talk about some of the difficulties Sharon saw kids having and how providing them with an entrepreneurial outlet led to some life changing discoveries.Sharon shares some of her own stories around the familiar imposter syndrome, and her evolving self esteem over her career.We even hear a story about how Sharon went blank on stage, and the world didn't fall in ;)Enjoy.

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Trusting other human beings to treat your business with the same care and passion that you would is tough. Finding them is tougher.On this episode I talk to Demetrio Zema, founder of Law Squared about some of his past business's, and how relying on other people to do what you assume they will can have devastating consequences.We also talk about Demetrio's approach to hiring so that he ensures he gets the right employees on board, what he looks for in interviews, the non traditional questions he asks, and why.What about if you start a career but in your gut know it's not really for you after a few short months? Demetrio talks about how his passion didn't lie with Law and how he navigated away from a model he didn't believe in.

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Bankruptcy. It's a scary word. What is it like to experience filing? What the weeks and months building up to the inevitable like?On this episode we discuss this very experience amongst many others including the challenges associated with the Imposter Syndrome, that felling that you aren't enough, that voice in our heads that pops up from time to time and self sabotages.What about the challenge to maintain culture as your company grows and takes on more and more employees? We discuss what Chad would have done differently had he had his time again.We hope you enjoy this episode.

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It's a tough gig building a Tech Startup from scratch, going Global from Day 1 has a Myriad of complexities; like dealing with currency, culture, and logistics from all over the world.In this episode we are fortunate to hear Dr Emily Verstege's story about her experience growing a Tech Startup, the intensity, the journey from start to finish, and why she decided to shut it down.A skilled business diagnostician, Emily shares how she started out her life wanting to be a Medical Doctor, what turned her away from that career path, and why she has now come full circle, but instead of diagnosing patients, now diagnoses business problems.This episode is full of the challenges Emily has faced on her entrepreneurial journey.We hope you enjoy.

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This episode features Fil Cristaldi; Director of Studio Culture.In this episode we talk about Fil's business and career challenges that have included learning to not always doing what his clients ask, and all the considerations that go into managing one's pipeline.We also speak about awkward on stage incidents he has had during his career as a Hip Hop dancer that built fortitude and resilience.We hope you enjoy this episode.

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This episode features Matt Tomlins; CEO of CoverCard.In this episode we talk about Matt Tomlins' negative experience with a mentor, and why he feels he doesn't need one.Stories that also feature include Matt's choice between trying to make it as a professional cricketer or entering the business world, what it's like to have someone try and take over your company, and the challenges of starting a tech company as a non-tech founder.We hope you enjoy this episode.

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This episode features Paul Bennetts; CEO of Spaceship.In this episode we talk about how Paul managed to engage younger generations around Superannuation.We speak about how being a founder not only can change your social life, but in fact can change the way you interact socially as well.Paul talks about partnering with high profile investors, the Tall Poppy syndrome, and why he likes to read alternate sources of information to other founders.I hope you enjoy!

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This episode features Justin Falk; Founder of Talent Vine.In this episode we talk about how Justin started a business in an industry he had never worked in (recruiting), and how that naivety impacted the growth of his business.We speak about rebelling against society's expectations, and why being a good High School student could in fact hamper your development as a Business Owner.Justin introduces me to a concept known as Micro KPI's, we talk Sleep Apnoea and the effect that can have on one's productivity, and also the benefits Sensory Deprivation Therapy provides professionals.I hope you enjoy!

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This episode features Philip Sheen; Founder of Sheen Media, Self Portrait, and Gig VR.In this episode we talk about Phil's experience with Anxiety and Depression as he endured the inevitable dips we all face at some point in our careers.We speak about the future of the music industry and live performances, and the role Phil's Startup Gig VR is going to play in a fast changing musical landscape.Of particular interest is how Phil is readjusting to Startup Life after running a semi-traditional company for so long.I hope you enjoy!

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This episode features Toby Jenkins; Olympian, and CEO of Bluewire MediaIn this episode we talk about how Toby and his co-founder Adam dramatically changed the direction of their already established business and how they decided on a new direction.We also speak about the challenges Toby has faced with partnerships throughout his life and what he has learned is essential to that success.Of particular interest is a concept Toby discussed called 'Negative Visualisation', not a well known concept but a powerful one.Other notable topics include the stress of writing a book, Toby's experience as an Olympian and we all should implement 90 day checkins.I hope you enjoy!

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In this episode we talk to Customer Centricity expert Mark Hocknell.We speak about the challenges Mark faced managing large teams and projects in the corporate world.Also discussed is the benefits of understanding Net Promoter Scores, learning how to manage your team and a new take on demographics.I hope you enjoy!

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In this episode we talk to David Kaity about his controversial 'Real Estate Agents Don't Sell Homes' book and his journey from employee in the Finance Industry to Entrepreneur.We speak about the challenges David faced when trying to find his initial customers and how that took 2 years before he was able to define his ideal customers.Also mentioned is some of the myths prevalant in the Real Estate Industry which David busts for us; one by one.A great positive guest and a controversial, yet fun episode.I hope you enjoy!

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This episode features Rhonice Ferguson, my Grandma who has spent 40 years working as a teacher.In this episode we discuss what role school should play in an individuals life, what are the characteristics one needs to develop in school, and what observable traits tend to set someone up for success later in life.We also speak about how strikes are often unproductive and why we need to encourage more men to become teachers.I hope you enjoy!

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This episode features Graeme Ferguson, my Grandpa who has spent 40 years in business.In this episode we discuss the detrimental effects of stress and the devastating effects it can have on one's life and work.We also speak about challenges involved with hiring and firing employees over a career, Graeme reveals some interesting thoughts around how to approach this and why you shouldn't give second chances.We finish the episode with 20 minutes of timeless principles learned over a career that are just as relevant today as ever. They were pure gold and great to hear.I hope you enjoy!

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This episode features Holly Tattersall, Founder of Women in Digital and Digital Talent Co.In this episode we talk about how Holly built her Women in Digital network across multiple countries and wha role that plays in supporting women develop their professional careers.We also speak about the challenges Holly faced when starting her recruiting career and dealing with the stigma that comes along with working in such a field.Of particular interest is the journey Holly went on when realising it is ok to 'sell' and in fact embracing the importance of sales without shame.Holly is full of optimism and was a great guest for the podcast.I hope you enjoy!

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This episode features Matthew Kelly, Managing Director of Just Media Design, a social first digital agency.In this episode we talk about how Matt started a company and got his initial clients despite hating cold calling.Matt also talks about how he had to fire an employee who was a rockstar on paper and what he learned from that experience.Of particular interest were Matt's stories around Iterative Marketing and how he applies the 'Test, Measure, Repeat' philosophy to his business and his clients campaigns.We hope you enjoy!

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This episode features Nicholas Heaney, CEO and Co-Founder of Puntaa, a social betting app.In this episode we talk about the challenges of launching a Tech Startup in the Gaming Space.Nick talks about how he changed from a law career to the Startup Life, how difficult it is to deal with social stigmas in running a company associated with betting and some of the mistakes he made when trying to get the product developed overseas.Nick was very open with the challenging times he had to push through and was very forthcoming with his stories outlining the specific issues Puntaa has faced! I hope you enjoy!

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This episode features Chris Macaulay, CEO of Advvy and Organiser of Silicon Beach Brisbane.In this episode we talk about many challenging topics including how the Lean Startup Approach to growing a Startup failed Chris and his team and what it's like to have to pivot multiple times after months of development to achieve product-market fit.Chris talks about other tough times including how he had to make good employees redundant and the 9 month challenge of finding a CTO (Chief Technical Officer).Chris' approach is quite candid and easy to listen to, he was very generous with his insights and gives us a real look under the hood of what it's like to run a high growth tech startup. Enjoy!

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This episode features Gail Creighton Davies. Gail is Director of Rhapsodate Consulting, Co Director of Picnic and Co and Founder of the G8 Ladies.In this episode we talk about the communication skills Gail picked up after having a daughter with Down Syndrome and how she was able to translate that communication to her professional life.We talk about becoming a better listener and why that it is such a vital skill in this day and age.We also discuss what it was like growing up in Northern Ireland, this was particularly insightful, hint: It's not how most of us perceive it

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This episode features Dr Glen Richards. Glen is an investor on Shark Tank Australia, Non-Executive Director of Greencross Ltd and Non-Executive Director of 1300 Smiles.In this episode we cover politics and Glen's view on the current political climate, what it took to push through particularly hard financial times in the early days, how he survived as CEO in a company where his CFO wanted him fired, his work as an investor, avoiding entrepreneurial seizures and how he got on Shark Tank Australia.Glen was one of the most humble people I have met and it was truly an enjoyable conversation.He is particularly candid on how he 'pushed' through some very difficult times in his career. A fascinating man, I hope you enjoy this discussion.My Favourite Quotes from the episode are:"The epiphany I had as CEO was that I didn't have to know everything and that caused almost an overnight change""Performance equals freedom""You have to have some self doubt so you ask yourself some questions which helps to derisk your business as you go forward"

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This episode features Steve Baxter. Steve is an investor on Shark Tank Australia, founder of River City Labs and CEO of Transition Level Investments.In this episode we cover Steve's early life, his time in the army, what it is like to exit a company, the NBN, working for Google and of course, Shark Tank Australia.It is always a privilege to talk to someone as knowledgeable as Steve. I hope you enjoy this episode. I had a great time recording it.

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This episode features Joe Fox. Managing Director of Studio Culture and Social Media Marketing expert. In this episode we cover what Joe's early life looked like, his views on all things digital marketing from Facebook to Snapchat to Livestreaming. If you are looking for some extra advice on Digital Marketing or Branding then this is the episode for you.

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This episode features Paul Davies. Established Sales Specialist with over 15 years experience selling services. Paul isn't your stereotypical sales guy and in this episode he was able to break down how he goes about approaching new organisations without being pushy or 'salesy.' If you want some sales advice and would like to avoid the Hard Sell, then this episode is for you.

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This episode features Dr Catherine Ball, CEO of Remote Research Ranges and Managing Director of Elemental Strategy. In this interview we explore Catherine's vast expertise into the world of Drones, how she juggles numerous projects at once and why she turned down ABC's Q & A amongst other topics. Catherine's current passion project involves a crowd funding campaign for the Future Hear Project. This project is doing amazing work to help make 3D printing of bodily tissue and organs a reality. Specifically, the goals of this project are to create child-specific, ear prosthetics which cost less than a pair of glasses, to create tissue engineered ears which are permanently implanted into the child with full biological function and thirdly, to address hearing functionality and to develop 3D printed electronics to incorporate a hearing component to their 3D printed, life like, child specific ears.

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This episode features CEO of AroundAbout App Mitch Hills.We talk about how age is no barrier when starting a business and you are never too young to start.

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This episode features COE (Chief of Everything) at Digital Conversations, Tanya Williams.We explore her expertise in tradigital marketing and how businesses need to approach this in the current business climate.

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This episode features one of the good guys of the Australian Startup scene: Tres West. Tres has lived and breathed Startups for the last 2 years and has some great insights to share.

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Hooray, this is my first Podcast episode and I'm excited to finally be on this platform. This episode features one of my good friends and mentors who has had amazing business success over the past 5-6 years. He is one of the best tech minds in Brisbane and is my go to man for any tech problems.We talk about a bunch of stuff in this episode from Coding and the importance of software, all the way through to tools for productivity, Remote Work and working hard vs working smart. His company he talks about in this episode is NGUgroup.comI'm excited to present this episode to you, so let's bring in one of my good friends, Nathan Hoad.

The Push: Recent Episodes

Jack Ferguson