Uppwards - The B2B Marketing Podcast: Recent Episodes
Upp B2B
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Dan's Reading List:
- Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
- Richard Shotton - The Choice Factory
- Malcolm Gladwell - Talking to Strangers
- Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake