BE Podcasting: Recent Episodes
Cameron Collins
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing.
Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts.
What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?
That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.
BE Podcasting is produced by BE Media Production, specialists in audio production for Australia’s leading brands for more than 30 years, and producers of the world’s longest monthly business audio magazine, Business Essentials.
http://be.com.au/
Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that that’s clear, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios and Radio National, chats to co-hosts Nick Schildberger and Nicole Goodman about how you should be thinking about calls-to-action.
References:
Why podcast calls to action matter
How podcast recommendation newsletters help improve discoverability
PE S4E1 A passion for podcast descriptions
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation - making it easier for producers to earn money! Gotta love that!
Reference:
Podnews.net
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times?
Reference:
The Infinite Dial, Australia 2021
https://www.edisonresearch.com/the-infinite-dial-2021-australia/
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the sudden growth in popularity of live audio with Spotify, Facebook and others jumping on board. And Sharon gives us her take on transcripts and industry benchmarking.
References
Omny Benchmarking:
By The Numbers. A look at how podcasts are stacking up… | by Omny Studio team | Mar, 2021 | Omny Studio blog
Omny SEO/Transcript advice:
Best Practice for Search Engine Optimization for your Podcast | by Omny Studio team | Apr, 2021 | Omny Studio blog
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?
Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast?
Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most!
There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience.
It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters.
Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving - making Magellan’s first foray into podcasting, a huge success.
Reference
'In The Know' Podcast - Magellan Asset Management
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
SUMMER SERIES: There’s sound and then there’s immersive audio - sound that reaches into your bones and allows your mind to paint a rich and textured story. Few know more about this style of audio than ‘Carrier’, writer and director Dan Blank, who joined us earlier this season and explained his creative process.
An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience?
One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey.
This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.
Reference
Carrier Podcast:
https://www.qcodemedia.com/carrier
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound.
Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London.
Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.”
Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him. Enjoy!
Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown.
In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how.
So, when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon!
In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world. For remote recording, SquadCast is easy to use, the audio is recorded instantaneously, and there's no need to download to share audio files. SoundCartel's Chris Ashmore explores remote-recording best practices with Zach and Rock, and how podcasting is becoming more professionally sounding.
References
SquadCast - https://squadcast.fm/
Remote Podcast Stats – A 2020 Q3 Report – https://squadcast.fm/downloads/rps-2020-q3/
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving, making Magellan’s first foray into podcasting, a huge success.
Reference
'In The Know' Podcast - Magellan Asset Management
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out. She also reveals some new research on the power of host-read ads.
Then Omny Studio's Managing Director, Sharon Taylor chats to Nick Schildberger about the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics.
References
Find out more about How have the presidential candidates' used podcast advertising in the election? and how Host read ads pack a brand recall punch
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost.
This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content.
One thing’s for sure though, you can’t grow what you don’t know. Once you have a clear understanding of who your audience is and where and how they consume content, only then can you move on to growing your listener base.
Reference
Find out more about The Ambies, The Podcast Academy’s awards for excellence in audio. Listen to more of Evo pontificating at Podcast Pontifications
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary and how to plan to most efficiently repurpose podcast content.
Reference
Check out Evo's Podcast Pontifications
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.