The Video Jungle: Recent Episodes
The Video Jungle
This is the podcast for video marketers, content creators and businesses who want to find the fascinating stories their audiences will love. The Video Jungle is produced by Animus Studios, a video marketing agency helping brands tell their story with better videos and marketing strategy. Hosted by Co-founder Arty Goldstein and VP of Business Development John Antonacci, we tackle trends in mass media while believing most marketing problems are storytelling opportunities in disguise. Arty and John provide the humor that comes from years of experience in broadcast media, production and sales as they interview experts from the worlds of filmmaking, marketing and business. What’s the most fascinating story your business isn’t telling? How can filmmakers and video marketers tell them better? Let us be your guide through the jungle of our evolving digital landscape. www.animusstudios.com
LeBron James or Michael Jordan? People have strong opinions on the GOAT of basketball debate. But after watching Space Jam 2: The Legacy, we definitely have an answer to who the GOAT of basketball films costarring Looney Tunes characters is. Justin and Arty air their grievances about the latest LeBron James effort, rethink their childhood impressions of Bugs Bunny, and chalk up another championship for original films vs. reboots.
Adam Weiner has seen his share of success as an indie rock act. His band, Low Cut Connie, has garnered praise from music legends like Elton John, Bruce Springsteen and even earned a spot on President Obama’s summer Spotify music list. Hear how Adam went through his creative metamorphosis to become what he considers to be the entertainer he is today and how he sees his latest project during COVID, Tough Cookies, to be his most pure creative endeavor yet.
Creative courage is a theme we’ve stressed over the years with our Video Jungle Podcast. So we decided to follow our own advice, and revamp the show to focus on the creative process of people we think have creative courage in their field of work. All industry sectors apply here as we attempt to get to the root of creativity. What does it mean to be creative? How can someone else's creative process impact your own? Hear Arty and Justin's initial thoughts and what you can expect from our season 3 series.
A quick message from all of us at The Video Jungle Podcast. We hope you all enjoy your holiday season and here's to a better 2021 for us all!
The holiday season is a time family, friends, giving, and rewatching your favorite holiday themed movies. Whether you jump back into the 'Die Hard is a Christmas movie' debate, consider 'Nightmare Before Christmas' a Halloween movie, or desire a stop motion adventure with Yukon Cornelius and Rudolph, these are the films that we hold dear to our hearts. But what makes these films so special? And where do Hallmark films fall on the spectrum of classic holiday films? We search for answers in our last 2020 pod.
Thanks to COVID, in-person video production has been an anomaly in 2020. Whether we like it or not, it's forced us to get used to a different level of quality control and develop new recipes for creating video marketing content. In this episode, we're sharing insights about our virtual production protocol that helped our clients continue their 2020 video marketing strategies, with tips on producing around the inconsistencies of webcam and digital audio recording platforms.
What kind of leader does it take to manage a team during a pandemic? How can you empower your people with nothing but virtual meetings? We dug into our podcast archives to find the answers from 3 spirited leaders, author Mike Michalowicz, professor Michael Roberto, and executive producer Walter Biscardi Jr., whose advice seems more profound today than ever. Tune in for this special compilation episode designed to help you let go of micromanagement and motivate your teams to find their creative courage.
UK based Director, Writer, and Podcaster Giles Alderson tells us all about the 7 year journey of making his film The Dare, a perfect streaming delight for this weekend's Halloween festivities or year-round horror enthusiasts. Giles' extraordinary passion for filmmaking, the quality of projects he's producing including his own reimagining of the King Arthur Legend, and his storytelling prowess all comes through in this special hour long convo. Hear more from Giles and cinema pros on The Filmmakers Podcast.
Is the recent launch of Peacock, NBC's new streaming service too little too late? We think so. Netflix has become their own broadcast network right before our eyes. And TV networks only have themselves to blame. We discuss the impact of the rebel streaming service revolution against the Hollywood empire's traditional distribution system, and how this cosmic disruption affects where you place your next ad buy, as well as the kind of content you should be considering for your next campaign.
B2B and B2C marketing may seem like adversarial ideologies, but we would argue that a B2C creative approach can influence more effective B2B marketing messages. It may also be why insurance companies go for humor with their ads. We dive into ABC's of both philosophies, what's the difference between marketing to consumers and consumers who run businesses? The lines may be more blurred upon a little reflection on how we see approaches from marketers in our daily lives as consumers or entrepreneurs.
Hulu's recent NFL ads got us thinking a lot about the practical uses of deep fake technology. Are there any, really? Is sticking NFL football stars heads on different bodies really that creative? Arty and Justin breakdown Hulu's Hail Mary which leads to further discussion on the implications of deep fake tech being readily available to anyone. The spread of misinformation, fooling the masses, Tom Hanks making movies until 2200; it can all happen with deep fake tech. The question is, should it?
Not necessarily. Don't you really just need a 15sec. ad that blasts your audience with a CTA? What story do you think you're telling in a 6sec. YouTube bumper? The truth is all those marketing gurus stressing the value of storytelling in your video marketing content aren't painting you the whole picture. It's a little more complicated. We dissect different levels of ads you may need to support a campaign as well as the ways you can adapt storytelling conventions to fit your brand's content needs.