The Brendan Egan Show: Recent Episodes
Brendan M. Egan
The Brendan Egan Show is a business podcast hosted by serial entrepreneur and marketing expert Brendan Egan. The show covers a variety of topics, including current business news and events, trends in the marketing landscape, and features interviews from both business leaders as well as marketing experts focused on providing tips and tricks to maximize your marketing and grow your business.
Why do lawyers and doctors get a free pass but marketing is supposed to be an exact science? This is not a rant in excuses for marketers not getting results nor an episode for me to vent on client frustrations, but a real problem in the marketing world. Marking is truly both an art and a science, and in today's episode we explain the reasons why and how to view marketing in both lights to get the most results out of your efforts.
In today's episode, we're chatting with my long time friend and colleague Mike Munter, a reputation management expert, about Google autocomplete and Google search results, how they can impact a brand's reputation, and things you can do to fix it.
Mike and I met nearly a decade ago online. At the time, we were both going after the same organic keyword on Google, and each week we would flip flop between the #1 and #2 positions for the keyword. After a short time of this, I emailed Mike as I was curious what he was doing to constantly outrank me, and we quickly formed a business relationship and friendship. Over time, my company transitioned more into helping businesses establish their web presence with web design/development and on-going marketing support, while Mike has transitioned into the go-to expert in the reputation management space.
A business' online reputation is critical. Just a few bad reviews can negate hard marketing work, and Mike works with businesses and individuals who have negative information posted online to help them clean up their reputation. Mike also works with a new cutting edge Google auto-suggest service in which he can append a business to certain search phrases, branding them as a market leader.
Listen along as we talk all things reputation related with Mike!
In episode 8 of The Brendan Egan Show, Brendan answers the question of why he got into digital marketing over a decade ago, the small business he started while in college and it's need for marketing, and his frustrations then (and now) with other marketing agencies over promising and under delivering. Listen along as Brendan explains all about starting Simple SEO and growing it into a leading digital marketing agency!
In episode 7 of The Brendan Egan Show, Brendan interviews Daniel Diaz, a serial entrepreneur and peak performance expert on how business leaders, entrepreneurs, and really anyone can get the most out of their daily lives and careers by having the right mindset.
Daniel works with entrepreneurs from around the globe through his proprietary mindset program to help people achieve acute focus and peak performance. Educated through the Tony Robbins training program, he has a unique way to help people remove limiting beliefs and create patterns and habits of change to live a more powerful life.
In this episode, Brendan and Daniel talk about the mindset of an entrepreneur, breaking through barriers holding leaders back, important daily rituals to help keep you on track, and how even some of the most mundane jobs can be exciting again if examined through the right lens. Listen along and learn a trick or two for improving your mindset which in turn will help improve every aspect of your life!
Should I launch a podcast? Where do I get started? Today on Episode 6 of The Brendan Egan Show, Brendan is going to explain 10 reasons why you 100% should have a podcast. No excuses, listen along and start planning your podcast today.
With advances in technology, anyone can start a podcast from the comfort of their own home or office with less than $500 in basic equipment, much of which you may already have.
Listen along as we dive into the top 10 reasons why you should have a podcast and what it will do for your marketing and how it can help establish you as an authority in your industry. We'll also share step by step tips for getting started so you can be up and running with your new podcast in 10 days or less!
In episode 5 of The Brendan Egan Show, Brendan interviews medical doctor and certified functional medicine practitioner Dr. Peter Kozlowski on the current state of the country and economy due to the coronavirus (COVID-19) outbreak.
In the interview, "Dr. Koz" explains the current state of the country, health tips to stay healthy, and long term recommendations with keeping your body running as best as possible.
Dr. Koz has helped hundreds of patients better manage and even reverse chronic illness. Listen along as Dr. Koz shares tips practical and functional tips on boosting your immune system.
To connect with Dr. Koz, click on the links below:
- Personal Website
In episode 4 of The Brendan Egan Show, Brendan talks about the current coronavirus (COVID-19) and how it is sweeping the nation. Rather than rehashing existing information, this episode focuses in on what you should or shouldn't be doing in your marketing during these times.
Marketing is broken up into three horizons -- short, medium, and long term -- and while you should be making smart changes in the short term, your medium and long term marketing objectives should remain fairly rigid. They are called medium and long term for a reason, and should be designed to weather what should be a short term storm.
Get tips on what you should do during these times, and remember, marketing is the backbone of your business. Without marketing, you have no customers or revenue, so while it's important to make smart decisions and smart changes during these times, it is never smart to panic, make knee jerk decisions, or cut off your business' marketing.
If you're suffering negative effects of the coronavirus on your marketing, schedule a consultation with us to learn more about what marketing channels you should be using during these times and when to use them to see the best ROI on your campaigns.
In episode 3 of The Brendan Egan Show, Brendan talks about the state of SEO in 2020 and the three largest factors which will impact your website ranking.
Spoiler alert: The three biggest ranking factors are still backlinks, on-site optimization, and content.
There are a lot of SEO "experts" who claim these three things are no longer the cornerstones of SEO. But in reality, these three aspects are still the largest factors that play into organic rankings, and likely will be for the foreseeable future.
Listen along as we explore the basics for business owners about SEO and what's important in these three areas in 2020.
In episode 2 of The Brendan Egan Show, Brendan interviews serial impact entrepreneur John Shegerian, co-founder of ERI, the largest electronic recycling and hardware data destruction company in North America, about what it takes to be a successful serial entrepreneur.
In the interview, John shares tips he has learned over his 30+ years in entrepreneurship, including many lessons he learned when he founded a major dot com startup in the same year Google was founded, which he subsequently excited through an acquisition.
John has experience not only with running startups, but with marketing them, and shares many of his pearls of wisdom he has learned over the years.
In Episode 1 of the Brendan Egan show, Brendan Egan interviews Daniel Hennes, co-founder and CEO of Engage and sports booking agent to famous athletes like Jake Olson, Ryan Harris, Shelley Smith, and others.
In the interview, Daniel shares his experience being a 19 year old sports agent to his then college roommate, Jake Olson, as well as co-founding and running a successful technology startup, Engage, at the young age of 23.
Daniel has experience dealing with hundreds of major media publications, and has landed interviews and appearances on The Today Show, ESPN, Dan Patrick, and countless other major media avenues. Daniel shares with us his secrets to maintaining strong relationships with these publications while continually finding ways to get his story and his clients' stories in the media.
To connect with Daniel, click on the links below:
- Company Website