The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.
When was the last time you considered your word choices in your presentations? Are you limiting how effective your message is by adding filler words like “today” and unclear words like “things” and “people”? This week on Speakernomics, we invited Patricia Fripp, CSP, CPAE, to share a brief, but powerful lesson about the importance of your word choices when you take the stage. Key takeaway: Specificity builds credibility. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: Have you ever had one of your presentations transcribed? Who is Patricia Fripp, CSP, CPAE? Patricia is a Hall of Fame Speaker and an award-winning presenter. She was the first woman to serve as president of NSA and is a 46-year member. She has delivered close to 4,000 presentations in her career and has authored and co-authored six books. Learn more about your ad choices. Visit megaphone.fm/adchoices
Everyone has a podcast nowadays, but does every professional speaker need one? While anyone can start a podcast, it can be a lot of work yours up and running and the effort needs to align with your current goals and workload! In this week’s episode of Speakernomics, Bill Cates, CSP, CPAE, share his experience about why he overcame his apprehension to start a podcast and how the show helps him not only stay relevant, but helps him add an extra revenue stream and add more value to his clients. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: How can you pair a podcast with your speaking to add more value? Who is Bill Cates, CSP, CPAE? Bill is the author of six books, a founding member of NSA’s Million Dollar Speakers Group, and a Hall of Fame speaker. He’s been featured in many magazines including The Wall Street Journal, Entrepreneur and Money Magazine. Besides his successful business career, he’s climbed Mt. Kilimanjaro, lived on a houseboat for two months and toured the country in a rock band,
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Be honest with us, how often are you scrolling short videos on Instagram, YouTube, or TikTok? Are you producing short videos to follow the trend? This week on Speakernomics, we invited Marc Gawith, the head of business development for Pictory, an AI platform that turns your written and video content into shortform videos, to share why these videos are thriving right now. Plus, how Pictory can supplement your team to turn your existing content into short videos in minutes for you to share with your followers. Want to try Pictory for yourself? As an NSA member take advantage of 20 percent off any of the annual plans using code Influence2023 at checkout: https://pictory.ai/nsaspeaker Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What type of content do you currently have and what content do you want to create or repurpose from that existing content? Who is Marc Gawith? Marc is a life extender. He spent eight years in the social video space focusing on streaming, production and backend development before becoming the head of business development for Pictory, an AI tool that produces short video content from blogs, videos and other content in minutes. Besides videos, he’s also a big fan of golf. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make the Most of YouTube with Nate Woodbury You’re a speaker with a ton of great of ideas, plenty of videos from your previous engagements and a camera in your pocket to record more, running a YouTube channel should be an easy decision, right? While filling a channel with videos may come easy for you, haphazardly filling your channel with videos without a strategy will only waste your time. This week on Speakernomics, we invited YouTube expert Nate Woodbury to share how you can make the most of YouTube and keywords to turn your channel into an effective lead generating tool. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What’s the next step you’ll take to take advantage of YouTube? Who is Nate Woodbury? Nate is a YouTube producer for more than 30 channels, including many seven-figure influencers and the owner of Be the Hero Studios. He helps experts grow their following and turn their channels in a effective lead generation platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
Get ready for another exciting episode of Speakernomics! While our host Robert Kennedy III attended Influence 2023, he used the opportunity to be around more than 1,000 professional speakers to find out how successful speakers would start their business right now if they were starting over. Tune in as John DeMato, Arel Moodie, Frank Kitchen, CSP, Alana Hill, Steve Bollar, Genie Snyder, and Dr. James Smith, Jr., CSP, share their insights on how you too can build a successful speaking business right in 2023.
Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: If you were beginning your speaking business today with the knowledge that you currently have, what advice would you give yourself? Learn more about your ad choices. Visit megaphone.fm/adchoices
How are you making the most of your social connections, and especially LinkedIn? Having a huge social network looks great, but you need to make sure it’s actually serving your business. This week on Speakernomics, we invited social sales expert Brynne Tillman to the show to share her experience and brilliant ideas about how you can grow your network and get business with your social media network. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: When was the last time you exported your connections, and how many connections do you actually have? Who is Brynne Tillman Brynne is the CEO of Social Sales Link, a former sales trainer, an author, and the cohost of the Making Sales Social podcast. She also dabbled in standup comedy in college. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you consider personality styles of your audiences and among your clients? Join us this week for another episode of Speakernomics as Angel Tucker, a certified human behavior consultant, reveals the untapped secrets of understanding personality styles and how they can revolutionize your sales. Discover how customizing your message to match different personality preferences can catapult your success and empower you to better help your audiences while generating even more sales.
Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: On a scale of 1-10, how good a job are you doing at figuring out the person on the other end and interacting the way they need you to.
Who is Angel Tucker? Angel is a hilarious presenter with three decades of experience in the speaking industry. She’s a certified human behavior consultant, a media resource for many news outlets and the author of the best-selling book Stop Squatting with Your Spurs On! Learn more about your ad choices. Visit megaphone.fm/adchoices
When was the last time you looked at your marketing strategy? Are you wasting time on old strategies and tactics that are just wasting your money time and dollars, or are you staying up to date on the tried and true techniques that could be bringing you massive results? This week on Speakernomics, we invited Jakob Eliason of Be Known, LLC, to discuss what speakers can be doing right now to be known by their ideal audiences.
Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What are you doing to make sure you are staying top of mind of the 97 percent of your market that isn’t ready to buy yet?
Who is Jakob Eliason? Jakob is the marketing strategy lead for Be Known, LLC, and helps entrepreneurs and business leaders make smart marketing decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you still on the fence about attending Influence 2023, or is this your first time and you’re not sure what to expect? This week on the show, Robert shares his experience attending Influence for the first time and shares 7 reasons to attend Influence and 3 ways to make the most of the conference.
Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What’s your favorite episode or biggest take away Learn more about your ad choices. Visit megaphone.fm/adchoices
Your headshot is your new handshake. How’s it working for you? Your headshot is often the first impression that your future clients and audience members have of you. Is your headshot current, and does it truly represent you and your business? This week on the show, we invited Russ Climie, a professional photographer with 20 years of experience, to discuss how important your headshot is and what you can do to stand out in your next photo. Work with Russ! Russ and his team will be at Influence 2023! Not only will they be capturing the events and our memories of the 50-year-celebration, you can also work with Russ and his team to get a new head shot. Learn more at https://www.tiberiusimages.com/influence-2023/. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: Are your photos helping or hurting your business and how do you know? Who is Russ Clime? Russ is a professional photographer with 20 years of experience and owner of Tiberius Images. He helps people feel comfortable in front of the camera and has taken over two million photos! Russ and his team will be the photographers for Influence 2023.
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What does your legacy as a professional speaker look like? Is your goal to share your message as an enjoyable way to pay the bills, or are you trying to leave your mark for years to come? To celebrate our 100th episode of Speakernomics (and NSA’s quickly approaching 50th anniversary), we invited Lee Robert, the daughter of NSA’s founder, Cavett Robert, to reminisce about NSA’s past and to share how you too can leave a legacy. Key Takeaways
Have an abundant generosity mindset
Have the long game in mind for your career
Who is Lee Robert? Lee is a professional singer who has performed around the world with her unique style of Cowgirl Jazz, a mixture of blues, jazz and western swing music. She is also a speaker and the daughter of NSA’s founder, Cavett Robert. Learn more about your ad choices. Visit megaphone.fm/adchoices
How often do you find yourself chasing something new, popular and shiny rather than doubling down and staying true to your focus or niche? While it’s not a surprising or novel idea, sometimes we need to be reminded that that we can’t become an expert on every topic our clients are looking for. This week on Speakermomics, we invited Erik Qualman to remind us the value of focus in our business and how staying true to our expertise will lead to more business.
Key Takeaways
Focus on what you will own
Win more deals from the stage
Who is Erik Qualman? Erik is a best-selling author and speaker who dove into the speaking industry after working as a marketer and technology executive. He’s also a professor of digital leadership at Northwestern University. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week's episode is a recast of one of this year's most listened to episodes with Jay Baer while we work on a few exciting upcoming episodes. Even if you already listened to this episode with Jay, we encourage you to listen to it again with a fresh mind and find new wisdom and advice you didn't pick up on last time! Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do to stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you. Key Takeaways:
Meeting planners want outcomes
Give planners something to remember you
Who is Jay Baer, CSP, CPAE? Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage. Learn more about your ad choices. Visit megaphone.fm/adchoices
When was the last time you took a moment to pause and reflect on your message? Are you still sharing the same stories and messages and with the same slide deck and presentation techniques? Is this leading to you feeling uninspired by your own platform? This week on Speakernomics we invited Karen Jacobsen to the program to encourage you take a moment to pause, think about your business, and refine it into a business that you can find exciting again. Key Takeaways
Get Quiet
Look at what you love doing most
Who is Karen Jacobson? Karen tells you what to do every day if you’re using Australian Siri. She’s a singer, songwriter, and a successful professional speaker. She was once a clue in the New York Times Crossword puzzle. Learn more about your ad choices. Visit megaphone.fm/adchoices
Does the idea of downloading Tik Tok stress you out? Are you overwhelmed trying to come up with new content to post on your social accounts, or wonder if it’s even worth the effort? On this week’s episode of Speakernomics, we’re here to make social media easy. We invited social media pro LaShaundra McCarty to share her best advice on making the most of social media platforms as a busy speaker and how it can actually help you get found and get booked.
Key Takeaways
Everything is content
Social media is not haphazard, plan for success
Who is LaShaundra McCarty? LaShaundra works with speakers, entrepreneurs, and non-profits to help them tell their story with the goal of monetizing while helping them work smarter, not harder. She helps businesses add new social media platforms to their communications plans without stress. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you spending all of your time working from gig to gig, or do you have a strategic structure in place to use speaking as a funnel into your other products and services? If you don’t have a plan behind getting to your next speaking engagement, this episode is for you. This week on Speakernomics we invited Michelle Villalobos, CSP, to share her philosophy on creating a big, back-end business where speaking is just the first step in a long-term relationship.
Key Takeaways
Begin with the big back end in mind
Sell it first and figure it out later
Who is Michelle Villalobos, CSP? Michelle helps superstars monetize their brilliance instead of just their time and helps them focus on what they do naturally to make business more joyous and fulfilling. She has build a successful speaking business speaking for a fee and for free to promote not only her career but her additional products. She’s the chair of NSA’s Million Dollar Speakers Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
One in four of your audience members are experiencing some form of disability. What are you doing to ensure that you’re spreading your message to everyone in the audience, and not leaving some individuals unable to get the full impact of your presentation? This week on Speakernomics, we invited Donna Mack to the program to discuss how you modify your presentations to include audience members with disabilities
Key Takeaways
Don’t let your visuals be just visual
Always enable caption
Who is Donna Mack? Donna Mack is an award-winning advocate and author in the field of disability who works with businesses that want to grow profits and transform cultures by increasing disability access and inclusion. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you still giving online presentations? Whether we like it or not, virtual presentations and meetings have become more common and accepted. While face-to-face meetings might be ideal, you’re bound to find yourself delivering virtually even as live meetings return. This week on Speakernomics, we invited Robbie Samuels who successfully rebuilt his business during 2020 to maximize on virtual presentations and networking to share simple things you can do to elevate your virtual performances.
Key Takeaways:
Start with the end in mind
Focus on technique, not technology
Who is Robbie Samuels? Robbie helps companies move their events online with less stress and more attendee engagement. He hosted his first online meeting on March 13, 2020. Nine months later, he had a six-figure business using online tools. Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you make sure you audiences don’t just immediately dismiss you and your message as soon as you get on stage? You can have all the accolades and experience necessary to solve a problem, but that doesn’t help if your audience can’t relate to you. This week on Speakernomics we invited James Robilotta to the show to discuss how important relatability is and how you can make sure you’re always relatable to your audiences. Key Takeaways
Your credibility doesn’t make you a good speaker
Tell everyday stories
Who is James Robilotta, CSP? James is professional speaker focusing on company culture and how curiosity creates community. He’s been a professional speaker for 12 years and is married to another professional speaker.
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How often do you collaborate with other professional speakers, not just sharing ideas in masterminds and discussions, but speaking and working together? While some might see other speakers as just “competition,” there can be great value in working with other speakers to help benefit both of your businesses. This week on Speakernomics, we invited both Joe Fingerhut and Frank Kitchen, CSP, to discuss how they built a friendship and partnership through their speaking careers and how their collaboration helps them generate more business than if they worked solo.
Key Takeaways Ask yourself “How can I?” Have a “live fresh” mindset
Who are Joe Fingerhut and Frank Kitchen, CSP? Joe Fingerhut is a professional speaker who makes all his presentations fun by including, magic, juggling, humor and even unicycles. He brings a wealth of experience that he weaves into his presentations. Frank Kitchen, CSP loves to cook things up and uses his last name as a way to build powerful metaphors to help his audiences learn more about themselves and transform. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is your brand a green apple resting in a pile of green apples, or are you a red apple standing out in the middle of the bunch? If you don’t have a brand that’s unique enough to stand out in someone’s mind years later, this episode is for you! This week, we invited Kenneth “Shark” Kinney to the show to share insights on how to amplify your brand and incorporate whatever your passionate about (like sharks) so you can stick out in someone’s mind and keep getting booked.
Key Takeaways
Identify what is your different
Put your passion into your keynote
Who is Kenneth “Shark” Kinney? Shark is a marketing and customer experience strategist and speaker with over 20 years of experience. He’s worked with large brands, including Fortune 200 companies, throughout his career as an employee and as a consultant. He’s incredibly passionate about sharks and shark conservation. Learn more about your ad choices. Visit megaphone.fm/adchoices
We’ve spoken often about the value of creating your online course, but what do you do once you’ve created it? Just keep selling it online and rake in the passive income? That’s a great plan to pad your bottom like, but what do you when you want to make an even bigger impact? This week on Speakernomics we invited Rob Pennington, PhD, to discuss how he got his course accredited for continuing education units for several professions and designations and how you can determine if your course can be accredited too. Want to hear more about this from Rob? He’s offering his Calm in the Storm Program for all NSA members for the month of October! Log into the Digital Vault starting Oct. 3 to take advantage of it. Not a member yet? If you join NSA before the end of October you can access his course as well!
Key Takeaways
Use bite-sized learning
Have a serving attitude rather than a sales attitude
Who is Rob Pennington, PhD? Rob helps individuals recognize their stress and move through it quickly. He helps people live better lives than they imagined by resolving conflict both at work and at home.
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Public speaking takes confidence. There’s no doubt in that. But just how confident are you in your message? How confident do you feel about the impact you’re making on your clients? This week on Speakernomics we invited Marilyn Sherman to the show to help you discover how you too can live in the front row of your life and how to boost your confidence in your business.
Key Takeaways · Truly believe in what your message is and who you do it for · Clearly articulate what you do and who you do it for
Who Is Marilyn Sherman, CSP, CPAE? Marilyn Sherman, CSP, CPAE helps people overcome obstacles to success. She inspires people to get out of their own way and live life in the front row. She’s been a professional speaker for over 27 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
How distinct are you from another speaker in your niche? Are you just another speaker who can speak about marketing, sales, human resources, etc., or do you have a truly distinct niche that sets you apart from every other speaker with a similar a topic? On this week’s special live episode recorded in front of the NSA Las Vegas Chapter, we invited Scott McKain, CSP, CPAE, to explore how creating distinction will bring your business greater success and a different perspective on what being distinct really is.
Key Takeaways
Comparison creates commoditization
You can’t be the coach of your own business
Who is Scott McKain, CSP, CPAE? Scott McKain helps organizations and individuals discover how to standout and earn more money by creating marketplace distinction. He gave his first paid speaking engagement over 40 years ago as a college student when he gave the graduation speech for another college. Learn more about your ad choices. Visit megaphone.fm/adchoices
With public speaking being one of the common fears, we can all agree that getting on a stage and speaking to hundreds, if not thousands, of people requires bravery. But would you say you’re being brave in your business decisions or are you making the same “safe” decisions? This week on Speakernomics we invited Joe Mull, M.ED, CSP, to talk about why taking calculated risks in your business can lead to spectacular results, and a simple ways to practice being brave right now.
Key takeaways
Reduce fear-driven decision making
Be brave for one minute
Who is Joe Mull? Joe Mull, M.ED, CSP, teaches leaders to be better bosses. He speaks and writes about commitment in the workplace and helps those who are in charge do a better job at serving their employees. He’s an NSA board member and hosts the Boss Better Now podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
When was the last time you were a guest on a media outlet like your local news or a nationally syndicated program? Can you imagine the impact of that appearance on your brand and business? This week on Speakernomics, we invited PR strategist Steven Le Vine to the show to learn more about the business impact of generating PR for your business as well as some actionable guidance on how to land yourself better media appearances.
Key Takeaways
Have an epic story
See the media as a partner
Who is Steven Le Vine Steven Le Vine is an award-winning publicist and PR strategist, and founder of grapevine pr + consulting, since 2006. Its clients include those in tech, brands, high-profile industry experts (including speakers, coaches, and authors), and celebrities. He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, Men's Journal, Women's Health, USA Today, The Hollywood Reporter, People, and more Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode was recorded live at Influence 2022. The seismic shifts brought by the pandemic tested the bonds of the bureau and speaker relationship. But what are the new rules for speakers and bureaus now that the speaking industry has settled into new norms? Successful partnership with a bureau can be a boom to your business, but is it right for you? What should you expect and does a bureau relationship fit your speaking business model? Find out what bureaus want you to know. Gail Davis, President of GDA Speakers, Shawn Hanks, CEO of Premiere Speakers Bureau, and Tim Mathy, Senior Partner at SpeakInc, will answer your questions and there are no “off limits” topics. Key Takeaways
Don’t call us, we’ll call you
We don’t sell speakers, we sell expertise
Play the long game
Who are Shawn Hanks, Gail Davis and Tim Mathy? Shawn Hanks serves as CEO of Premiere Speakers Bureau. With over two decades of experience in the bureau industry, his key focuses are to lead the Premiere team, provide direction to speakers, and build and strengthen strategic relationships. Gail Davis’ decades of experience in corporate marketing and event management served as the launch pad for GDA Speakers. Before establishing the company in 1999, she spent 20 years managing the events of the Dallas-based global technology conglomerate Electronic Data Systems (EDS). Tim Mathy is a Senior Partner of Speak, Inc. Speakers Bureau, which over the last twenty five years has become the largest and fastest growing non-exclusive bureau in the country. He has been with Speak Inc. for over 20 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
So you’ve launched your speaking business, but you’re running into the issue every new speaker faces: How do you standout compared to the other experts and titans of your field? It’s not easy, but it’s still well within your reach. This week on Speakernomics we invited Lisa Koenecke, a new speaker – but not new to her DEI field – who launched her speaking business two years ago at the beginning of the pandemic about how you can build your business in a crowded field. Key Takeaways
Be genuine and authentic
Be generous and ask questions
Who is Lisa Koenecke? Lisa saves lives one ally at a time using humor, engagement, and fun stories. She’s a DEI speaker and thought leader but has only worked in the speaking industry for two years. Lisa was inspired to take her message beyond her role as a middle school counselor after an interaction with one student. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you hold certifications in your field? Certifications are a simple an excellent way to demonstrate to your clients that you truly are an expert and can help solve their challenges. This week on Speakernomics, we invited Sharon Weinstein, RN, FAAN, CSP, to discuss the tremendous benefits of pursing certifications in your field, and the value of applying for the National Speakers Association’s Certified Speaking Professional (CSP) designation beginning in August. Key Takeaways
Risk management policy
Your own personal and professional growth
Who is Sharon Weinstein? Sharon Weinstein, RN, FAAN, CSP, is a speaker, coach and author who has built her career helping others succeed in theirs. She encourages individuals to think differently, ask the right questions and solve the right problems. She’s the author of 19 books, 9 of which were textbooks. Learn more about your ad choices. Visit megaphone.fm/adchoices
What does the future of your speaking business look like, not your industry but your specific business? Are you still using the same presentation, details, and marketing that you started using years ago? If the longevity of your business keeps you up at night, this episode is for you. This week on Speakernomics, we invited futurist and technology strategist Crystal Washington, CSP, to share simple things you can do to futureproof your business and have a long speaking career.
Key Takeaways
Update your IP
Update your marketing materials
Who is Crystal Washington? Crystal Washington is a futurist and technology strategist who helps translate technology and the future of it for every day people to help them become more efficient and make more money. She’s been in the business for 15 years and was the final host of NSA’s previous audio program, Voices of Experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
How strategic are you? Are you really thinking through your business decisions and how they will impact you and your audiences? This week on Speakernomics, we invited Dartmouth professor Rod Adner, PhD, to share his mindset for strategic thinking and how we as a professional speakers can be more strategic in our businesses.
Key Takeaways
Think how the changes have affected the audiences and organizers
How the changes n remote tech change what you do and how you do it
Who is Ron Adner? Ron Adner, PhD, is a strategy professor at Dartmouth college. He’s an author of two books and consults with companies to help them solves real problems. In addition to his work as a professor, he’s a keynote speaker who teaches audiences how to think more strategically. Learn more about Ron at https://ronadner.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices
Answer this honestly: Are your audiences walking away with ideas that they’re going to forget immediately, or are you making a true impact on them and helping them transform how they view their work and the world? This week on Speakernomics, we invited Global Speakers Federation President Steve Lowell, CSP, to the show to discuss how you can adjust your presentations to make sure you are always transforming your audience’s lives.
Key Takeaways
Raddle the audience’s beliefs
Reset their expectations and perspectives
Who is Steve Lowell, CSP? Steve works with speakers, trainers and authors to help them embrace different ways to be more transformational on the stage and make more money. He’s worked as a professional speaker for over 25 years and is the current president of the Global Speakers Federation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Every week when we explore professional speaking, we’re typically discussing keynote speaking, training, consulting, and coaching. Now, we’re looking into another form of speaking: voice acting. This week on the show, we invited voice actor Joseph Jones to discuss the similarities between professional speaking and voice acting and how the path to get involved in voice over work aren’t too different from professional speaking.
Key Takeaways
Study the business and learn what aspects you like
Take classes and put together a demo reel
Learn more about your ad choices. Visit megaphone.fm/adchoices
Imagine this: You have your topic of expertise, but a client asks you speak about a similar topic, but it’s not your expertise. What do you do? Do you speak on the topic because it’s similar, or do you decline the request because it’s not your niche? Today’s guest says you should do the latter. This week on Speakernomics, we invited Quinn Conyers to the show to explain why going all in on your niche is a better approach than trying to speak on a variety of topics and how doing so can help you get booked more than speaking on a variety of topics. Key takeaways
Your niche gets you noticed
Don’t be afraid to create your own business model
Who is Quinn Conyers? Quinn is an event transformer. As the master of ceremonies, she turns average events into epic experiences. She has high energy and knows what it takes to make an event interesting, engage with the audience and make the meeting professionals happy. She’s been a speaker for 17 years, but only really focused on her emcee work six months ago. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you wasting time on social media or are you getting a ton of interactions and speaking engagements from your social media accounts? We’re guessing you’re somewhere in the middle. This week on Speakernomics, we invited Corey Perlman, CSP, to talk about how professional speakers can better use social media and when to decide that you need to take a step back and get help from someone else.
Key Takeaways
Don’t forget that you’re easily forgettable
Sometimes the best thing you can do is fire yourself.
Who is Corey Perlman, CSP? Corey is a social media expert and owns a social media boutique agency that helps companies get better results for their efforts. Not only does he speak on stages about effectively using social media, he and his company actually help use their methods. Learn more about your ad choices. Visit megaphone.fm/adchoices
How well is social media actually working for your speaking business? Are you throwing away time and money for lackluster results, or are you seeing a massive following of individuals who want to engage and buy from you? This week on Speakernomics, we invited Daveeed Wagner to share how for as little as $2 a day, you can drastically grow your social media following.
Key Takeaways
Grow your viewership
Pixilate your site
Who is Daveeed Wagner? Daveeed helps thought leaders share their great ideas through his framework of experiential marketing strategies. He works with speakers, authors and influencers to help them grasp social media and make it work for them. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you still trying to get started as a full-time speaker while working a day job? Or are you a full-time speaker that went back to traditional nine-to-five job during the past few years and are trying to relaunch your speaking business? This week on Speakernomics, we invited Samuel Jones, PhD, CSP, to discuss how he spends his time both as key leader at Jones College and as a professional speaker, along with insights about how to talk to your employer about branching out.
Key Takeaways
Be very intentional with your opportunities
Create your own runway
Who is Samuel Jones, PhD, CSP? For the past 12 years, Sam has helped leaders be more transformational and less transactional. In addition to his speaking business, he is the assistant to the president for leadership training at Jones College and previously served as the vice president of student affairs. Learn more about your ad choices. Visit megaphone.fm/adchoices
As a professional speaker, you’re always on the go, likely using your credit card to pay for your travel, meals, and hotel stays. But are you using your credit card effectively to make sure you’re getting free trips and benefits no matter where you’re going? This week on Speakernomics, we invited Owen Beiny, The Points Partner, to share incredibly simple insights into how you can travel the world at little to no cost just by using your credit card. Key Takeaways
Understand the difference between the different credit cards
Know how to use the right credit card at the right place at the right time
Who is Owen Beiny? Owen, the Points Partner, is the person who reads the 200+ page document that comes with your new credit card. He puts people on planes and into hotel beds for free by effectively using their credit card points. He began his career as a photographer flying around the world before learning the tips and secrets of using your credit card points. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you focused every day on what your goals are and making sure each and everything you do for your business is helping you accomplish your goals? We bet there’s a good chance you’re spending time in areas that aren’t benefit you or your business. This week on Speakernomics, we invited Ann McNeill to share how reading the book Think and Grow Rich on New Years even in 1979 helped change her life and how the principals in the book helped her create massively successful businesses.
Key Takeaways
You must have a dream for a dream to come true
You will get great clarity by determining who you serve and what you need to do
Who is Ann McNeill Ann helps entrepreneurs get achieve clarity on the highest incoming-earning areas of their life and business by using the principals she learned reading the book Think and Grow Rich. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are your LinkedIn posts averaging a few likes and comments before all engagement stops? If you’re treating LinkedIn like every other social media platform, you’re wasting your time (and money)! This week on Speakernomics, we invited LinkedIn expert Richard Bliss to share brilliant insights about maximizing the LinkedIn algorithm to generate thousands of views on every post.
Want to hear more from Richard Bliss about LinkedIn? This episode was recorded as part of a special episode of NSA’s monthly webinar series Build a Better Business! NSA members can log into their MyNSA account to watch the rest of the recording!
Key Takeaways
Stop sharing content
Start generating conversations
Who is Richard Bliss? Richard and his international training company help executives and salespeople master the language of social media to get their message in front of their ideal customers and prospects. Learn more about your ad choices. Visit megaphone.fm/adchoices
With all your experience and research on your topic, no one is questioning that you’re an expert on speaking topic, but do you look like the expert? Do the photos on your website and social media demonstrate the authentic you and show that you are an expert? This week on Speakernomics we invited photographer John DeMato to explain why you need good photography for business, how to make sure you look authentic and a few tips on selecting the right photographer for you. Key Takeaways
Do not put on a show, just be yourself
Flattering photos are not the objective
Who is John DeMato? John is a visual storytelling expert who works with other content experts to create their visual assets to ensure that they look like the authority that they are and that they’re worth every penny that they’re paid. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is the book that you poured so much of your expertise and time into helping you get on stages, or is it just a detail you add to your website to try and give yourself credibility as a published author? This week on Speakernomics, we invited Jane Jenkins Herlon, CSP, CPAE, who just published her fifth book to share her strategies for using her books to reach new audiences, reconnect with former clients, and make sure she ends up on more stages sharing her message.
Key Takeaways
Write the Book
Find the person interested in the decision-making process
Who is Jane Jenkins Herlong, CSP, CPAE? Jane is a southern humorist who uses original stories to help people tap into the best versions of themselves through encouragement, humor, and hope. She is the author of five books. Learn more about your ad choices. Visit megaphone.fm/adchoices
So you have your presentation ready with your years of experience and research and you know it can solve the challenges of your clients, but how do you insure that your message reaches everyone in the audience? This week on the show, we invited Peter Katz to share small improvements you can make to your delivery and environment to make sure you instantly create a connection to the audience. Want to hear more from Peter? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can show up wholeheartedly in your life and connect with people in a disconnected world. Learn more at Influence2022.com.
Key Takeaways
Start with heart and know your purpose
Curate the experience
Who is Peter Katz? Peter is a JUNO Award and Canadian Screen Award-nominated singer songwriter, speaker and facilitator who helps people drop into their hearts and get clear on their humanity through stories and music. He’s been described by past audiences as a “thunderbolt for the soul.” Learn more about your ad choices. Visit megaphone.fm/adchoices
About a year ago we asked you if you were feeling burned out from the speaking business or if you were struggling talking to burned out audiences. How is it going now? Are you still feeling burned out or interacting with audiences that just don’t want to hear you? This week on Speakernomics we invited back Rachel Sheerin to chat about how we can overcome our own burnout and reinspire our audiences.
Key Takeaways
Burn out is about needing to part of something more
Everyone around you is burned out; act accordingly
Who is Rachel Sheerin? Rachel is a keynote speaker who helps companies anywhere from small businesses to large corporations defeat burnout and boost happiness. She loves to travel with her husband and drinks her margaritas on the rocks. Learn more about your ad choices. Visit megaphone.fm/adchoices
When was the last time you updated your marketing material? Do you have a demo real that is all about what you will do, rather than what the audience gets out of your presentation? If you’re nodding your head, it sounds like it’s time for an update. This week on Speakernomics, we invited AJ Vaden, the CEO of Brand Builders Group and one of the recent experts who spoke at Winter Workshop 2022 about how you can become more marketable in the speaking industry.
Key Takeaways
Do not make your demo material about you
What you’re charging for is not just your time on stage
Who is AJ Vaden? AJ is the CEO of Brand Builders Group and she helps people become well known for what they want to be known for by who they want to be known by. Learn more about your ad choices. Visit megaphone.fm/adchoices
While speaking can be a lucrative revenue stream, we all learned during the early time of the pandemic that it can’t be your only revenue stream. Or in the case of this week’s guest, maybe you just want to amplify your revenue with much less travel. This week on Speakernomics, brought in Laurie Guest, CSP, CPAE, to share her very different and profitable take on racking up more revenue in your speaking business by doing what’s best for you and your business.
Key Takeaways
Analyze your superpower with a monetary measuring stick
Control what you can to create the best environment for stage-side selling
Who is Laurie Guest, CSP, CPAE? Laurie is a speaker and author who focuses on customer service with a fresh set of eyes and a different point of view. She has amazing creativity, and you never get the same thing twice from her. Learn more about your ad choices. Visit megaphone.fm/adchoices
You love speaking and sharing your expertise, but do you dread the sales aspect of getting yourself in front of clients? Are you losing out on opportunities simply because you don’t have an effectives sales process? This week on Speakernomics we’ve invited Mimi Brown to share how she uses her sales experience to make sure her business keeps growing. Want to hear more from Mimi? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can amp up your revenue. Learn more at Influence2022.com. Key takeaways:
If you’re in speaking, you’re in sales
Treat sales likes a process
Who is Mimi Brown? When Mimi takes the stage, she’s like that old friend that you can’t wait to see again. She’s a sales expert who also speaks about leadership presence for women. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you the same person when you take the stage, or do you put on your speaker alter ego and start speaking and behaving in a way that isn’t your most authentic self? This week on Speakernomics, we invited Brandon Farbstein to discuss why you should strive to always be your most authentic self when you’re on stage and how it can actually benefit your speaking business. Want to hear more from Brandon? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you become more authentic. Learn more at Influence2022.com.
Key takeaways
Show up as yourself
Don’t overthink everything
Who is Brandon Farbstein? Brandon is a keynote speaker, author and Generation Z activist who speaks to organizations and companies all over the world about diversity and inclusion, disability awareness and overcoming adversity. He’s very likely the youngest member of the NSA.
Disclaimer: Today’s guest briefly mentions the topic of suicide; to avoid this part of the conversation, skip ahead from 6:00 to 7:20.
The National Suicide Prevention Lifeline: 1-800-273-8255, 1-800-273-TALK Crisis Text Line: Text HOME to 741741. International suicide hotline numbers available here: https://www.opencounseling.com/suicide-hotlines Learn more about your ad choices. Visit megaphone.fm/adchoices
So you wrote a book. Now what? Is it just sitting untouched on someone’s shelf (or worse, the bookstore), or is your book constantly helping you spread your message, expand your reach and get paid to speak? This week on Speakernomics we invited Phil M Jones to talk about how to change your mind set about your book to reach greater audiences and sell 1 million+ copies.
Key Takeaways
Never leave launch mode
Don’t market the book, market the message
Who is Phil M Jones, CSP, CPAE? Phil is a bit of a Renaissance man. He’s a speaker, author, and a part of five different businesses that help people achieve more in life. His book, Exactly What to Say, has sold 1.5 million copies in all formats since it was published in 2017. Learn more about your ad choices. Visit megaphone.fm/adchoices
The world is constantly evolving, and as a professional speaker you’re speaking to audiences around the world who may not share all the same views as you. How do you prepare yourself to get on the stage and make a genuine connection with every audience? This week on the show, we invited Jess Pettitt, CSP, to discuss some strategies to address unintentional short-sightedness in your presentations. Want to hear more from Jess? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can set yourself up for any business crisis. Learn more at Influence2022.com.
Key Takeaways
Know who and how you are
Know where you are
Who Is Jess Pettitt, CSP? Jess is a diversity consultant and speaker with a background and stand-up comedy. She talks to audiences (or anyone really) about the topics that scare us. She also really loves cheese. Learn more about your ad choices. Visit megaphone.fm/adchoices
Most speakers start their career in a corporate job before branching out and becoming a paid, professional speaker…and then there’s this week’s guest. After a brief stint in corporate American in his twenties, Patrick Henry, CSP, used the downtime in the speaking industry during the pandemic to help launch an herbicide company as the chief operating officer. This week, he’ll share what he’s learned about working a corporate job again, and how that’s helping him bring better practices to his speaking business too.
Key Takeaways · Learn a little bit about everything · Weekly micro-planning sessions
Who is Patrick Henry, CSP? Patrick is a professional speaker, song writer and humorist who teaches companies how to elevate the customer experience. He helped found and is the chief operating officer for an herbicide company that makes safe and effective alternatives to big brand items. Learn more about your ad choices. Visit megaphone.fm/adchoices
You have a well-crafted and researched message and you can deliver that perfectly on stage…but people still don’t want to hire you. What’s going on? This week on the show we invited David Horsager, MA, CSP, CPAE, to discuss how Trust might be the reason meeting planners aren’t booking you, and how professional speakers can make sure they’re always building trust with their clients and partners in the speaking industry. Want to hear more from David? He’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22. Key Takeaways
Cultivate your depth
Relationships are WAY more important than you think
Who is David Horsager, MA, CSP, CPAE? David is a speaker, researcher and one of the world’s leading experts on trust. He brings his message to companies and governments to help build more trust with their clients and constituents. He licenses his content to other companies and trainers so he can take his message further than he would be able to alone.
Learn more about your ad choices. Visit megaphone.fm/adchoices
You’re looking at your calendar and you realize you have no speaking gigs lined up and you’re not getting paid. What’s your next move? Panicking and looking for upcoming meetings and sending in proposals? This week on the Speakernomics, we invited Mary Kelly, PhD, CDR, CSP, CPAE, to discuss how you need to build systems and processes in your business to make sure you get booked and stay booked. Want to hear more from Mary? She’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22. Key Takeaways
Be strategic
Be tactical
Who is Mary Kelly, PhD, CDR, CSP, CPAE? Mary is a retired Navy commander, college professor and economist who helps businesses be more profitable by teaching leaders how to do everything they do better. Learn more about your ad choices. Visit megaphone.fm/adchoices
Grow Your Speaking Business with YouTube Pop quiz: You want to make a YouTube video that will lead to someone hiring you; do you focus on a topic that people search 10,000 times a month, or 200 times a month? Today’s guest Michelle Villalobos, CSP, says the real money is in making videos for 200 people. This week on Speakernomics, Michelle will share highlights from her YouTube strategy that helps her generate substantial revenue with daily or weekly videos.
Key Takeaways
Title the video before you record it
Focus on quantity, maybe even over quality
Who is Michelle Villalobos, CSP? Michelle is an international speaker who hosts business retreats for superstars focused on generating recurring revenue with community and masterminds. She’s a member of NSA’s Million Dollar Speaker Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you. Key Takeaways:
Meeting planners want outcomes
Give planners something to remember you
Who is Jay Baer, CSP, CPAE? Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage. Learn more about your ad choices. Visit megaphone.fm/adchoices
Over the past nearly two years, you built up your home studio to adapt to the pandemic, but now what do you do with it when the speaking industry is ramping back up and in-person meetings are starting to return? This week on Speakernomics, we invited Dan Thurmon, CSP, CPAE, who built a vast home studio to discuss what to do with your studio moving forward and why it’s still a valuable tool.
Key Takeaways
Inventory everything you have done and could do with your studio
Leverage all the moment you already created with your studio
Who is Dan Thurmon, CSP, CPAE? Dan Thurmon helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute more. He’s a past president of NSA with a killer home studio where he can still wow the audiences while doing a handstand on a lectern. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you someone who really focuses on your expertise, or do you adapt your topics whenever a new trendy topic pops up? If you’re the latter, you might be limiting your success. This week on Speakernomics, we invited Jeffrey Magee, CMC, CBE, PDM, PhD, CSP, to the show to discuss why staying in your lane can help you book more business and how to turn all of your experience into different resources for your clients.
Key Takeaways
Leverage your mental DNA
Recognize how to bundle that
Who is Jeffrey Magee, CMC, CBE, PDM, PhD, CSP? Jeffrey works with business owners and leaders to help them become significantly more successful by helping them tap into their human capital. Learn more about your ad choices. Visit megaphone.fm/adchoices
After countless hours of practice and experience, you’ve perfected your key stories and their delivery, but what is the audience truly getting from your stories? Are they walking away with true solutions to their challenges, or did they just hear a brief motivational story they’re going to soon forget? This week on the show, we invited Randy Gage, CPAE, to discuss why a good story isn’t enough in the post-COVID market and what you can do to become an indispensable resource to your clients.
Key Takeaways:
What is the applicable message of your story?
Stop pitching speeches, start offering solutions
Who is Randy Gage, CPAE? In his own words, Randy is a writer who also happens to be a speaker, and a Hall of Fame speaker at that. He teaches individuals about the timeless principles of prosperity and makes them relevant to all of us today. Learn more about your ad choices. Visit megaphone.fm/adchoices
And that’s a wrap on 2021 and the first season of Speakernomics! Have you listened to every episode? This week on the show, we invited Frank Kitchen to host the episode and put Thom in the guest’s seat to talk about what he’s learned through hosting the show over the past year and what you can expect from Speakernomics next year!
Key Takeaways
Listen to every episode; don’t prejudge who the guest is or what the topic is
Follow up with the guests who resonate with you the most
Who is Thom Singer, CSP? Thom is a professional speaker and podcast host (but you should know that by now). Thom has a remarkable way of getting people to connect, whether that's at an event or through a podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Mystery of TED Talks with Hayley Foster You’re a professional speaker with a great message and a perfect delivery; you must be an ideal candidate to give a TEDx talk, right? This week on Speakernomics, we invited Hayley Foster, the Short Talk Expert, one of the founders of the first TEDx event in 2009, to discuss what it takes to get invited to the TED stage and why professional speakers aren’t always selected.
Key Takeaways
Understand the codes and landmines
It’s about more than your content
Who is Hayley Foster? Co-founder of TEDxNASA, the first large scale TEDx in history, Hayley Foster, the Short Talk Expert, is in her 13th year of coaching hundreds of speakers for TEDx and high-stakes short talks internationally. Their impact is clearly shown by view counts that range from 100,000 to nearly 2.5 million, with 7 talks elevated to TED.com to date. Often the designated speaker coach, she’s been on selection committees across dozens of TEDx events. She is also the author of Don’t Tank Your TED Talk! 12 Mistakes Professional Speakers Make. Our conversation will provide Insider Insight into how to get picked for a TEDx. Learn more about your ad choices. Visit megaphone.fm/adchoices
It’s almost the end of 2021, which means it’s almost time to submit your 2021 taxes. Are you taking advantage of all the options available to you as a professional speaker? This week on the show, we invited Tatiana Tsoir, CPA, MBA, who runs a boutique tax accounting firm to share some lesser-known ideas on saving big for tax time.
Disclaimer: The content in this episode is for educational and informational purposes only and is not intended as legal or financial advice. You should always seek counsel of your choosing.
Key Takeaways
Entity Splitting
Shifting your income to lower-earning family
Who is Tatiana Tsoir, CPA, MBA? Tatiana is an author, speaker, and coach who empowers women to rediscover their inner warrior, be their own boss and get out there to make things happen. She runs three different businesses, including a boutique tax accounting firm that serves speakers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Instead of waiting for someone to hire you to speak at an event, have you ever considered hosting your own speaking events? This week on Speakernomics, we invited Ramon Ray, CSP, to discuss his experience hosting his own events including how and why you might want to do so, how to market to your prospective attendees, and how to get companies to sponsor your event. Key Takeaways
Your marketing needs to look big and successful
You need to send A LOT of communications to prospective attendees
Who is Ramon Ray, CSP? Ramon loves building companies, marketing and small business startups, and his forte is building media companies that bring together media and sponsorship revenue. He’s been hosting his own events since 2006 and started hosting his own online events in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you ever been hired to speak after someone listened to your podcast? Do you dread going to “networking events” to try and meet other professional speakers or clients? This week on Speakernomics, we invited Lou Diamond, CSP, to the show to share some insights into how to use your podcast to grow your networking (and even get booked) as both the interviewer and the interviewee. Want to hear more from Lou? He’ll be speaking about using podcasting in your business at Winter Workshop 2022 in Orlando in February 2022. Learn more at https://spkr.bz/winter22 Key Takeaways
Podcasting is the best connect-working tool
You need to be a spectacular guest
Who is Lou Diamond, CSP? Lou is a speaker, author and podcaster who helps busines leaders and brands thrive through the power of connection. Learn more about your ad choices. Visit megaphone.fm/adchoices
As a professional speaker, do you think you’re an extrovert? Do you find it difficult at times to engage with the introverts in your audiences who aren’t always excited to join in on your activities and questions? Don’t worry, you’re not alone in this challenge. This week on the show we invited Jennifer Kahnweiler, PhD, CSP, to share some insights into how you can best engage with your more quiet audience members and improve your presentations for everyone. Key Takeaways
Allow for thinking time
Connect off stage
Who is Jennifer Kahnweiler, PhD, CSP? Jennifer is a speaker, trainer, author and one of the originators of the introvert revolution. She helps organizations harness the power of introverts, who represent about half of every team. Learn more about your ad choices. Visit megaphone.fm/adchoices
You just delivered your keynote with fabulous ideas; you have the check in hand…now what? How can you evolve your keynote into additional training and consulting work so you can keep delivering your message (and getting paid)? This week we invited Anton, Gunn, CSP, to share massive knowledge bombs on what you can do add training and consulting to your business offerings.
Key Takeaways:
Build an assessment for your clients
Turn your keynote into a curriculum
Who is Anton Gunn, CSP? Anton helps organizations build world-class workplace culture and helps cultivate leaders that everyone will admire. He’s a former elected official and worked with President Barack Obama for three and a half years. Learn more about your ad choices. Visit megaphone.fm/adchoices
Does negotiating your fee and speaking agreements cause your anxiety to spike? If you’re always sticking your head in the sand hoping the perfect deal will just land in your lap, this episode is for you. This week we invited Lynn Price who has negotiated more than 11,000 agreements to share how you can improve your negotiating skills to land better deals (and know when it’s time to walk away). Key Takeaways:
Make the ask; no one is going to read your mind
Don’t negotiate against yourself
Who is Lynn Price? Lynn is a lawyer and negotiation expert who has worked on more than 11,000 agreements. She trains people to become better negotiators. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you know when your busy season is, and do you charge differently for it? Do you track how many referrals you get every time you get off stage? Are you keeping track of any metrics on your business? This week on Speakernomics, we invited Andrew Davis, co-author of The Referable Speaker: Your Guide to Building a Sustainable Speaking Career–No Fame Required, to chat about how you can use data to keep your calendar full.
Key Takeaways
Track everything about your business
Love the numbers
Who is Andrew Davis? Andrew Davis is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you making as much money as you’d like as a professional speaker? Are you looking at how other speakers seem to be so financially successful and wonder how you be too? This week on the show we invited Mark Victor Hansen, a founding member of NSA and co-author of the Chicken Soup for the Soul series to talk about what he did to build a long and lucrative career.
Key Takeaways
Listen your speaking role models speak and interview them
Ask your role models how they market to their audiences
Who is Mark Victor Hansen? Mark is one of the co-authors of the Chicken Soup for the Soul book series and the author of 300 other books. He’s given over 6,000 speeches in his career and he’s one of the original members of the National Speakers Association.
Learn more about your ad choices. Visit megaphone.fm/adchoices
When was the last time you updated your website? Is it incredibly easy to find your phone number and email address or do you only have a contact form? Does your website journey properly convey what you do to help clients? Are you shaking your head “No” right now? This week on Speakernomics, we invited Kristin Pearson who build websites specifically for speakers to talk about what you need to do to make sure your website works for you, not against you. Key Takeaways
There’s no better place to let your audience know, like and trust you than your website
Your website strategy and design need to work together
Who is Kristin Pearson? Kristin makes websites that make speakers look good and book more business. She’s completely focused on helping speakers in the world of their websites. Before working on websites, she hired speakers for associations and is a die-hard Chicago sports fan. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you try to impress your audiences with humor, or do you stick to just your expertise? Professional speaking may not be a comedy special, but humor is a valuable tool to connect with your audiences. This week on Speakernomics, Drew Tarvin joins us to talk about different kinds of humor you can use and how to tap into your own funny style.
Key Takeaways
Learn to tap into or unlock your own natural style of humor
Be more intentional about you’re going to use humor, not just in speaking, but your whole business
Who is Drew Tarvin? Drew teaches non-comedians the secrets of using humor more effectively in their communication at work and their personal lives. He has a TED Talked called “The Skill of Humor” that has over 10 million views Learn more about your ad choices. Visit megaphone.fm/adchoices
Almost all speakers got into the business to share their message and to leave working a normal 9-to-5 job. Now that you’re running your own business, are you running it in a way that works for you, or are you just running it like the large companies you left? This week on Speakernomics, we invited Marquesa Pettway, CSP, to share some powerful insights into how to look at your business differently and how to make it work for your lifestyle. Key Takeaways:
You’re not just a speaker
Build your speaking business around your lifestyle
Who is Marquesa Pettway, CSP? Marquesa is a speaker and coach that began her speaking career in 1999 after being downsized. She’s widely known as “the Zoom Queen” and uses Zoom as a major tool of her business. Learn more about your ad choices. Visit megaphone.fm/adchoices
How many distractions have you faced today? How much attention did you devote to every little notification and popup that tried to pull you away from working on your business? Don’t worry, you’re not alone if you answered “a lot.” This week on Speakernomics, we’re talking to Maura Thomas, MBA, CSP, an attention-management (not time-management) expert with some tips on making the most of your day. Key Takeaways
Stop thinking time management and start thinking attention management
Systemize the way you work
Who is Maura Thomas, MBA, CSP? Maura is the person you call when you have a million things on your plate and don’t know where to start. She’s obsessed with the idea of helping other people achieve more and has worked in the productivity industry for almost 30 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
Speaking Legend Jeanne Robertson passed away on Aug. 21, 2021, three days before she was scheduled to join us for an episode of Speakernomics. This week on the show, we invited Patrick Henry, CSP, a second-generation speaker who has known Jeanne for much of his life and worked closely with her to share a few things he learned from her.
Key Takeaways
There’s a story in everything
Always look for opportunities to engage with your audience
Who is Patrick Henry, CSP Patrick is what happens when keynotes, comedy and concerts collide. He’s a business humorist who takes music, comedy and business concepts and presents then in a fun and interesting way. He’s a second-generation speaker who worked closely with Jeanne Robertson, CSP, CPAE.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you still using your laptop's built in camera and microphone along with your overhead room lamp? Have you been dragging your feet hoping everything virtual would just go away? This week on the show, we invited Robert Kennedy III to share how he upgraded his video and audio set up over the past 18 months to better serve his clients and to stand out from other speakers. Key Takeaways
Get your light right
Get your sound off the ground
Who is Robert Kennedy III? Robert uses storytelling to be awesome on video. He helps small business owners navigate the techniques around storytelling, and being able to tell a story about who you are and how you help is more important than ever. Learn more about your ad choices. Visit megaphone.fm/adchoices
You have an awesome keynote, but what if your clients want more? Do you have a training a program? Does the thought of creating yet another program sound impossible? This week on the show, we invited Cara Silletto, MBA, CSP, to the show to share how (and why) you should turn your keynotes and expertise into longer and lucrative training programs. Key Takeaways
Take your expertise and build a bootcamp
Hire other great trainers and don't be a control freak
Who is Cara Silletto, MBA, CSP? Cara spends all of her time focused on reducing employee turnover and is an expert on how to build better work environments. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you host a show for other any of your clients? Do you want to use your skills as a speaker and an interviewer to work with other companies regularly as a show host, and hopefully get paid doing it? This week, we put our host Thom Singer, CSP, in the guest spot and invited Eliz Greene to interview him on how he became a podcast host for other companies and how you can get started too. Key Takeaways
Have a lot of experience interviewing people
Let as many people as you can know that you're available to do this kind of work
Who is Thom Singer, CSP? Thom is a professional speaker and podcast host (but you should know that by now). Thom has a remarkable way of getting people to connect, whether that's at an event or through a podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you lost your internet connection during a virtual presentation? Have your camera or microphone decide not to cooperate right before you were supposed to start a live session? Are you just dreading your first major tech mishap for a virtual presentation? This week, we invited Amy Climer, PhD, CSP, to the show to discuss some solutions for when technology inevitably goes wrong during your presentations and hear about a few crazy situations Amy was able to solve. Key Takeaways
Know your technology and how it works together
Be able to communicate with your host
Who is Amy Climer, PhD, CSP Amy works with companies to help become more creative and innovative, and helps speakers lead virtual presentations that are more interesting (and not boring). Learn more about your ad choices. Visit megaphone.fm/adchoices
How often do you emcee events? Is it something you want to add to your skill set but don't know where to get started? This week's episode was recorded live at INFLUENCE 2021 with our four emcees Eliz Greene; Omékongo Dibinga, PhD, CSP; Patty Hendrickson, CSP; and Jeff Civillico. In this episode our four guests discuss what it takes to become an emcee, how to be an extraordinary emcee, and even share a few horror stories. Key Takeaways
It's a marathon, train for it
Not make yourself the story
Always find the pot of gold
Become so Crucial they can't do it without you next time
Who are our guests? Eliz Greene Eliz Greene is a speaker and author with an impressive career that spans two decades. Her focus is on how stress impacts all areas of our lives, including our health, wellness, and professions. Omékongo Dibinga, PhD, CSP Omékongo is the UPstander. His life’s mission is to inspire all across the globe to take a stand when they witness an injustice, no matter how small or large. He is an international speaker, trilingual poet, TV talk show host, rapper, and professor of Inter-cultural Communication at American University, where he also serves as a faculty affiliate to the Antiracist Research & Policy Center. Patty Hendrickson, CSP Patty is a booked and busy interactive leadership speaker. She has a Masters of Business Administration; is an association leader; and author. She creates an inviting space where engagement is the norm and creatively finds ways to give content “legs” so learning and camaraderie continue after the program. Jeff Civillico Jeff Civillico recently celebrated 10 years on the Las Vegas Strip as a Headliner with Caesars Entertainment at the iconic hotel properties The LINQ, The Flamingo, and The Paris. Jeff now takes his renowned clean comedy show to live, virtual, and hybrid corporate events and conferences nationwide. Learn more about your ad choices. Visit megaphone.fm/adchoices
How interactive are you on the stage, whether that's in-person or virtual? Are your games and interactive elements easy and fun, and do they add value? This week we invited Rob Ferre to Speakernomics to share how he makes all of his stage time interactive with his audiences and shares a few ideas of what you can do improve your game and activities.
Key Takeaways
Don't overthink your games or activities
People love free stuff…give them yours
Who is Rob Ferre? Rob is all things engagement. He's an MC. A gameshow host, a speaker and a DJ. He's a celebrations coordinator. He gets people engaged and doing things at conferences. Learn more about your ad choices. Visit megaphone.fm/adchoices
How has the growing news of the COVID-19 Delta Variant affected your speaking business? This week we asked Romie Mushtaq, MD, ABIHM to join us for a special bonus episode of Speakernomics to discuss some of the science of the Delta Variant and what speakers need to be aware of right now for their health and the health of those around them.
Who is Romie Mushtaq, MD, ABIHM? Romie Mushtaq is a board certified physician specializing in neurology and integrated medicine. She is the founder and CEO of the brain shift institute and brings brain and mental health programs to corporate America. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you considering becoming a full-time professional speaker? Are you dabbling in part-time speaking, but don't know if or when you should make it your career? Leaving the traditional nine-to-five corporate job and becoming an entrepreneur is a massive decision, but it's also an incredibly awarding career. Larry Long Jr. who quit is full-time sales job this year is on Speakernomics to discuss what it takes to build your brand-new speaking career. Key Takeaways
Speak at every opportunity you can
You have to be a student of the industry
Who is Larry Long Jr.? He speaks to individuals and organizations to help them get to the next level. He focuses on sales, startups and entrepreneurs and recently became a professional speakers. Learn more about your ad choices. Visit megaphone.fm/adchoices
How does a 44-year (and counting) speaking career sound? Wouldn't you love to have a such a strong, successful, and industry-changing career? This week we invited Patricia Fripp, CSP, CPAE, NSA Past President and Cavett Award winner, to share insights about her tremendously successful speaking career, and how she consistently evolved to ensure she was at the top of her craft and meeting her clients' needs. Key Takeaways
Listen to your clients; they will tell you what they want to buy
Always work to get better
Who is Patricia Fripp, CSP, CPAE? Patricia helps companies drive more sales by perfecting their important conversations and presentations. She works with executives, engineers and speakers to help their language become more powerful than they thought possible. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you using neuroscience in your speaking business? While you may not recognize it, you might be using subtle neuroscience skills to better interact with your clients by helping them trust you more and making sure you get paid. This week, we invited Dr. Marie Kaye to Speakernomics to discuss different cognitive tools can use to help you become a better speaker and build a better business. Key Takeaways
Use the trust hormone
Use physical intelligence
Who is Dr. Marie Kaye Dr. Marie Kaye is an executive coach who helps speakers, trainers and executives achieve more in their businesses by unlocking their brains and using the tools they already have to be successful. Learn more about your ad choices. Visit megaphone.fm/adchoices
Has virtual speaking opened up your audience options? Are you speaking to more global, diverse or just new-to-you audiences? Speaking to new audiences can be great opportunities, but it does come with a few challenges when you're speaking to cultures that are not like your own. This week, we invited Harriett L. Russell to the show to discuss how you can make sure you're not alienating others when you speak to diverse audiences. Key Takeaways:
Recognize that it's not personal, it's cultural
Awareness, acceptance and adjustment
Who is Harriet L. Russell? Harriet is a cross-cultural strategist who works with and for multi-cultural teams that want to work better together internally and across boarders. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we're going to talk about something that often makes speakers uncomfortable: Speaking for free. Are you done cringing yet? Today on Speakernomics, we invited Darren LaCroix, CSP, to share how he uses free webinars – a tactic that he wasn't initially a fan of – to build his list of prospects and how to turn that list into recurring income. Key Takeaways
Don't DIY it
Deadlines matter; use them to your advantage
Who is Darren LaCroix, CSP? Darren helps good presenters become unforgettable by helping them learn to tell better stories. He was formerly a professional comedian and he won the Toast Masters World Championship of Public Speaking in 2001. Learn more about your ad choices. Visit megaphone.fm/adchoices
How's your social media and online presence? Do you have a large audience that you're able to share your message with (and maybe use to your own business benefit), or all your efforts to try up your online game falling flat? This week, we invited Erin King, one of our MAIN STAGE presenters at INFLUENCE 2021 to share just a few easy changes you can make to drastically how your audience responds to your social posts. Do you want to hear more from Erin? She will share even more about this topic at INFLUENCE 2021!
Key Takeaways
Show you visually
Type about them
Who is Erin King? Erin helps women (and a few good men) and a whole bunch of speakers show up better online and consistently do so. Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you standout in a crowded marketplaces? What makes you THE expert that businesses need to hire to solve their challenges? This week we invited Gerry O'Brion, CSP, to share some insights into how he helps his clients stands out and how you as a speaker can use these same ideas. Do you want to hear more from Gerry? He'll share even more about this topic at INFLUENCE 2021 in just a few weeks! Key Takeaways
Find your because
Prove your value
Who is Gerry O'Brion, CSP? Gerry is a professional speaker who works with CEOs and business leaders on how to close sales in crowded markets. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you a professional speaker, or are you an expert that uses speaking as a way to share your knowledge and solve problems with your clients? This week, we invited Jeffrey Hayzlett, CPAE, to the show to discuss why you need to change your mindset to the latter. Do you want to hear more from Jeffrey? He's doing a FREE bonus session for in-person INFLUENCE attendees. Learn more INFLUENCE2021.com Key Takeaways
Own your category
Be a media company
Who is Jeffrey Hayzlett, CPAE? Jeffrey is a global business celebrity, a primetime TV host and a podcaster who helps companies solve their problems. Over his career he's bought and sold companies for billions of dollars. He's also a part-time cowboy in South Dakota. Learn more about your ad choices. Visit megaphone.fm/adchoices
Wouldn't it be nice if all your clients sought you out and you never had to do any marketing? Or Wouldn't it be nice if you had the perfect podcast to help you establish your brand? Or Wouldn't it be nice if you had the perfect business partner to free up all your time? You probably look at other speakers and think this all the time, but what is your "must be nice" that everyone else says about you? This week on the show we invited Kim Kotecki and Jason Kotecki, CSP, to help you figure out what your "must be nice" is. Do you want to hear more from Kim and Jason? They share even more about this topic at INFLUENCE 2021! Key Takeaways
Know what game you're playing
Find your "Must be nice"
Who are Kim Kotecki and Jason Kotecki, CSP? Kim and Jason are a husband-wife speaking duo who help organizations and individuals beat Adultitis. They address change and burnout and help people become more creative. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you authentically you every time you're in front of an audience? Do you have the same personality and behavior on different stages and when off the stage? This week on Speakernomics, we invited Dr. James Smith, CSP, to talk about why it's so important for you to be authentic when you're speaking, how you can make sure you're always being your authentic self. Key Takeaways
Present to express not impress
Grow through our presentation, not go through our presentations
Who is Dr. James Smith, CSP? Dr. Smith helps people lose wait. That's not a typo. He helps audiences to stop waiting for someone to come help them and to get out of their own way so they can live right now and not settle on mediocrity. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you overlooking one incredibly valuable resource that can make a huge difference in your business? How often do you practice forgiveness, not only with others, but with yourself? This week, we invited Candice Mama who not only forgave her the man who killed her father, but advocated for his parole, to share some insights into how forgiveness can even be a huge business asset. Do you want to hear more from Candice? She's speaking more about her story and forgiveness at INFLUENCE 2021! Key Takeaways:
Forgiveness is all about self
Forgiveness allows you to reach higher levels in your business
Who is Candice Mama? Candice has been recognized by Vogue Paris, The African Union and the United Nations for her work on peacebuilding and forgiveness in Africa and around the world. But (not so) secretly, she's an avid (but amateur) dancer on her Instagram account and was once featured for dancing on the BBC. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you have a partnership with a speaking bureau? Bureaus can be a massive boon to your business, but you can't expect them to be your sole solution to creating a successful speaking business. This week on Speakernomics, we invited Tim Mathy, a senior partner at Speak, Inc., to talk about the benefits of working with a bureau as well as some tips on how you as a speaker can make sure you're being a good partner as well. Key Takeaways
Be easy to work with
Be a long-term partner
Who is Tim Mathy? Tim Mathy is a senior partner at Speak, Inc., and a matchmaker between meeting planners and speakers. He loves to play poker and became an avid frisbee golfer during the past year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you a solopreneur speaker doing everything yourself, or have you built a team so you can focus on the parts of your business that you are an expert at? Are you using 1099 contractor team members or full-time employees? Build your team (and your company) is an important tasks, but there so many elements to consider. This week, Allison Shapira, CSP, joins us on Speakernomics to discuss when you should consider bringing on additional team members, and the advantages of both contractors and full-time employees. Key Takeaways
List everything you do and ask if you need or want to do it
Talk to other speakers who have built a team
Who is Allison Shapira, CSP? Allison is a former opera singer turned entrepreneur, speaker and public speaking expert. She's a best-selling author, and a teacher at the Harvard Kennedy school. She can ask for directions in 10 different languages, but she can only understand them in four languages. Learn more about your ad choices. Visit megaphone.fm/adchoices
After this past year or so, how are you feeling about your business? Are you feeling burned out? If you are, you're among the ranks of professional speakers who are feeling the same. This week, we invited Rachel Sheerin, CPBA, to discuss what burnout is, and how you can relight your flame for speaking and avoid feeling burned out all together. Key Takeaways
Stay vigilant on your feelings
Know what makes you happy
Who is Rachel Sheerin, CPBA? Rachel is a keynote speaker and emcee who focuses on burnout and happiness who helps people get to the success they desire. She loves her husband, margaritas and her dog, in no particular order. Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you thought about speaking to the college market? While it can be a massive opportunity for many speakers, for others, it can be a painful experience. This week on the show, we invited David Stollman who co-founded CAMPUSPEAK over 20 years ago to explain some of the differences between speaking to colleges compared to corporations. Plus David shares some of this perspectives on what speakers need to do to excel in the college market. Key Takeaways:
It's all about the students
Important is not the same thing as relevant
Who is David Stollman? David is the president and co-founder of CAMPUSPEAK, an agency that represents speakers in the vast college market. Do you have questions about speaking to college markets? Email David at Stollman@campuspeak.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
A few weeks ago, we talked about building your online courses. Once you've built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls "printing money legally." Key Takeaways
Have license-ready content
Start bringing up your programs in conversations
Who is Bill Cates, CSP, CPAE Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions. Learn more about your ad choices. Visit megaphone.fm/adchoices
How easy are you to do business with? How well do your business systems allow you free up your time and the time it takes for your clients to find you? If you're wincing thinking about all your business systems, don't worry, Taylorr Panye is here to help. This week, Taylorr shares some expert insights on why you should start to systemize much of your daily tasks and how you can get started.
Key Takeaways
Adopt technology
Embrace rejection
Who is Taylorr Payne Taylorr helps experts build better businesses, sell more, serve better and save time. He is the CEO of SpeakerFlow Learn more about your ad choices. Visit megaphone.fm/adchoices
So you're working on, or have built an effective and transformational training or coaching program. Now what? Have you considered licensing your intellectual property to other coaches? This week, we've invited David Horsager, MA, CSP, CPAE, to discuss how he turned his message into a massive platform that other coaches can use, and what you can do to create a similar program that works for you. Key Takeaways
Have the right kind of abundance thinking
Create a comprehensive package
Who is David Horsager, MA, CSP, CPAE? David is the CEO of the Trust Edge Institute, which helps develop trusted leaders in organizations. He's committed to helping people solve the root of the problem that keeps them from growing their businesses: trust. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you missing out a massive revenue opportunity that you can get done quickly? This week's expert Molly Wendell, CSP, thinks you are! Online courses are an effective way to help you spread your expertise to your ideal audiences no matter where (or when) they are. Tune in to learn how easy it can be to start your first course if you approach it the right way! Key Takeaways:
Think about what you already know that can be a product
Set yourself up for success now with a single, integrative platform
Who is Molly Wendell, CSP? Molly works with CEOS and leadership teams to help them play better in the sandbox. In the speaking world, she helps experts turn their expertise into online courses and products. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you offer coaching as one of your revenue streams? Do you want to get into couching? Are you sure how you can effectively offer coaching as part of your business? If you have questions about coaching, this episode is for you. This week we have Marcia Reynolds, MCC, CSP, explaining the differences she sees between training, consulting, and coaching, and what you can do to start offering coaching in your business. Want to learn more? NSA's Winter Workshop 2021 focused on training, consulting and coaching. You watch the recordings in the NSA Digital Vault in April! Key Takeaways:
Get some training
Really know what your niche is
Who is Marcia Reynolds, MCC, CSP? Marcia is a leadership and executive coach and an expert on transformational conversation. She was a keynote speaker at NSA's Winter Workshop 2021. You can watch the replay of her session in the NSA Digital Vault in April. Learn more about your ad choices. Visit megaphone.fm/adchoices
Being able to sell is an important part of running a any business, but especially as a speaker. How's your sales game? This week, Meridith Elliot Powell, CSP, is on the show discussing how she successfully operates the sales arm of her business including the easily manageable about of people she calls each day and how makes sure she always closes the sale in the follow up. Key Takeaways:
Make noise in the market place
Create a follow up strategy
Who is Meridith Elliot Powell, CSP? Meridith helps businesses turn uncertainty into major opportunity. She's a paradigm shifter, a long-time speaker and a member of the NSA Board of Directors. Learn more about your ad choices. Visit megaphone.fm/adchoices
You're used to speaking, but have you practiced your skills as an emcee lately, especially in the new hybrid and virtual speaking worlds? Being an emcee, or master of ceremonies, is very different than keynoting, training, consulting, or coaching, but it's a vital role for successful meetings. This week, we have Kristin Arnold, MBA, CSP, on the show sharing what you need to do to become a successful emcee. Plus, Kristin is one of the authors behind a brand-new white paper published by NSA, Why Hire an Emcee? that you can download at www.spkr.bz/emcee. Key Takeaways:
Create a file of best practices
Create your own run of show that is separate from the meeting organizer's run of show
Who is Kristin Arnold? Kristin is the person you call if you have an important meeting you can't afford to mess up. She's a high-stakes meeting facilitator, a leading authority on teamwork and a collaborative speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you using the latest app, Clubhouse? For anyone who hasn't heard about it yet, it's an invitation only, audio-chat app on iPhones that allows users to listen to and jump into live conversations hosted by anyone else on the platform. Is it a big opportunity for speakers? This week, Leslie Ehm and Sam Silverstein, CSP, are on the show sharing their experiences with Clubhouse and how they see its role in the speaking industry. Key Takeaways:
Clubhouse helps you learn more about what your audience wants from you
The app helps you discover and engage with new thought partners
Who are our guests? Leslie Ehm Is an entrepreneur, owner of a training company, international speaker, and the author of the upcoming book, Swagger. Sam Silverstein, CSP, is a former president of NSA and a speaker with nearly three decades of experience who works with corporate and government leaders to build cultures that inspire accountability. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you part of a mastermind group? Do you keep hearing the phrase "mastermind group," but you're too afraid at this point to ask what it is? Whether you're already a part of one, burnt out on a few bad ones, or completely confused what it is, we're here for you. This week, Thom invited his mastermind group of Eliz Green, Gerry O'Brion, CSP, and Jess Pettit, CSP, to discuss how they got started and what you need to create a group that supports each member. Key Takeaways:
Use your fear as a tool
Engage with your mastermind members outside of just business
Be very clear about the commitment you're making to each other
Who are our guests? Eliz Greene is ridiculously excited about stress, so much so that she wrote a book about it. Gerry O'Brion, CSP, works with businesses that needt to make sales in a crowded marketplace and helps small companies learn what big brands know. Jess Pettitt helps others have conversations that they need to have, even if they're afraid of them. Learn more about your ad choices. Visit megaphone.fm/adchoices
You've delivered an amazing presentation with ideas that will help your clients drastically improve their companies. And then the audience walks away and goes back to their every day job. Now what? This week, Lois Creamer is with us discussing how she offers implementation packages to help companies really use the ideas she shared during her presentation, while also allowing her bring in more revenue. Key Takeaways:
Following up to help your clients implement your message
Monetizing your message across multiple platforms
Who is Lois Creamer? Lois is a consultant, speaker and author who works with speakers who want to grow their business while having fun along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices
We've said it before and we'll save it again: Virtual meetings aren't going away. And your role as a speaker will be changing to match the new meetings climate. Are you ready to present to two audiences simultaneously? This week, we have Sarah Michel, CSP, on the show discussing everything about hybrid meetings from working with the meetings professionals to the differences between the two audiences and how you'll be expected to interact with each of them. Key Takeaways:
Realize you're part of the marketing team for your clients
Recognize that you have two totally different audiences now: in person and at home
Who is Sarah Michel, CSP? Sarah is the vice president of Connexity at Velvet Chainsaw Consulting. She helps associations plan better meetings, and create more connection and networking opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices
You're probably listening to your harshest critic every day in every presentation, meeting and project you work on. Your worst critic is yourself. Are you holding yourself back from everything you're capable of? Denise Jacobs is with us this week to discuss how you can work through your imposter syndrome and unlock all of your creative potential so you're not holding back yourself or your business Key Takeaways:
Overcome your inner critic
Be in service to your audience by overcoming imposter syndrome
Who is Denise Jacobs? Denise is a speaker and author that helps people unleash their creativity and overcome their inner critic so they can make a bigger impact on the world. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we're talking about something that makes many people uncomfortable: money. Was your business prepared for the downturn in 2020? Few of us were ready for the realities of 2020, but now it's time to rebuild. This week we have William "T" Thompson, JD, CSP, with us to share how you can financially rebuild and prepare you business for financial downturns in the future by investing in yourself and structuring your business so it can support you. Key Takeaways:
Change your mindset
Save and invest your money for long haul
Who is William "T" Thompson? T has had an eclectic career as an international airline pilot, lawyer, and CEO of a major association. Now he's a business owner, keynote speaker and advisor to CEOs and entrepreneurs around the world. He's a member of NSA's board of directors. Learn more about your ad choices. Visit megaphone.fm/adchoices
You might be losing money because of the way you're describing your message to your clients. Are you only providing a summary of your talking points, or are you describing the problem you solve, the process you take the solve it and the outcome? In this episode, we have Chris West who shares how you can grow your business and bring in more money by starting your day with a good routine and more effectively sharing how you bring positive change to your clients.
Key Takeaways:
Develop a morning routine
Have a Change Model for the clients you serve
Who is Chris West? Chris helps thought leaders build world-changing speaking businesses through focused and powerful storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices
We've all heard that people are tired of virtual meetings. Here's a hot take: Audiences aren't tired of virtual meetings, they're tired of bad virtual meetings. Now we're not suggesting that every speaker build a multi-camera studio for every presentation, but there are techniques you can use and experiment with to create more visually interesting virtual presentations. In this episode, we talk to Mike Carr who is the 2020 Toastmasters Champion of Public Speaking. When the competition turned virtual, Mike decided to experiment with using the entire video screen, and, clearly, it worked. Check out this episode for some different ideas to try and become more visually engaging during your virtual presentations. Key Takeaways:
Differences sell, similarities don't
Experimentation Creates Epiphany
Who is Mike Carr? Mike is a financial advisor with a unique ability to help people find their hidden strengths and create the key speeches they have to make through out their career. He is the 2020 Toastmasters Champion of Public Speaking. Learn more about your ad choices. Visit megaphone.fm/adchoices
If COVID-19 has taught us anything as professional speakers it's that we need to make sure we have multiple ways of sharing our expertise and earning an income without traveling or speaking on a stage. What are your additional revenue streams? Shep Hyken, CSP, CPAE, has seven. On this episode of Speakernomics, Shep will discuss his seven income streams and how they help make sure he always sees an income, plus the easiest place to start to create more revenue opportunities for you: creating an online course. Key Takeaways:
Think about how to make money off stage
Build an online learning portal
Who is Shep Hyken? Shep Hyken, CSP, CPAE is an expert in customer service who helps his clients get their customers to walk away having had an amazing experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you focused on getting the next speaking engagement, or are you focused on running a successful business with speaking as a product or service that you offer? Let's be candid: Only one of these methods is sustainable. In this episode Sylvia Henderson, MBA, will share how she evolved her business from keynote speaking to using speaking as a way to create long-term, sustainable business contracts, and how to focus your time and effort to see massive growth in your business. Key Takeaways:
Treat your business like a business - with systems and processes
Accept that meetings are virtual and hybrid
Who is Sylvia? Sylvia helps individuals and organizations get the ideas out of their head and into actions. She's a 20-year member of the National Speakers Association and a past President of the NSA DC chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices
As we're starting to see meetings return in some shape or form in 2021, what can you expect to see as a professional speaker? Are you prepared to work and speak under with the rebounding industry? In this episode, we're talking to Deborah Gardner, CMP, who has over 30 years of experience in the meetings and hospitality industry. During the interview, she shares what we can expect from during in-person, hybrid and virtual meetings moving forward and how you can better work with meetings professionals (and make it easier to get paid). Key Takeaways:
Learn the terminology of the meetings industry
Make your virtual talks a "Super Bowl" level experience
Who is Deborah? Deborah Gardner helps companies achieve newfound success by delivering meaningful, real-life content that will impact everyone, from the back of the house to the boardroom. She has over 30 years of experience in the meetings industry and delivers results by emphasizing people over profit. Learn more about your ad choices. Visit megaphone.fm/adchoices