The SpaRetailer Podcast: Recent Episodes
Megan Kendrick
In this episode of The SpaRetailer Podcast, host Megan Kendrick welcomes back Alex Granlund of King Technology to discuss a new hot tub setup and why new hot tubs should be purged and properly balanced at startup. They explain that hot tubs are wet-tested at factories using reused water, leaving residual water and buildup in plumbing that can sit for months, leading to biofilm, odor and debris that later causes scum lines and sanitizer inefficiency. They recommend filling and heating to about 85–90°F before using a purge product, draining and refilling, and purging again if heavy debris or smell persists. They emphasize balancing source water before use, optionally pre-filtering fill water, avoiding softened water unless corrected with calcium, and adding a startup shock or small amount of chlorine if balancing takes longer than 24 hours. They encourage dealers to test customers’ source water pre-delivery, rely on supplier training, and offer support programs like FROG VIP to improve customer success and reduce buyer’s remorse. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:40 Why Purging Matters02:42 Wet Testing Reality08:18 Dealer Upsell Opportunity09:44 How to Purge Properly12:22 Balance Water First14:45 Pre Filter Source Water17:07 Speeding Up Startup19:03 Training Dealer Teams22:15 Support Tools for Dealers24:59 Improve Setup Experience30:10 Confidence Based Selling33:04 Final Startup Checklist33:44 Wrap Up e0bbb380-89cb-11f1-8c2f-2b385bdc113c
In this episode of The SpaRetailer Podcast, Host Megan Kendrick welcomes Amanda Annis (Ohio Hot Tub and Sauna, IHTA chairman) and Seth Ewing (director of member programs and services at the Pool & Hot Tub Alliance) to discuss how IHTA, under the PHTA umbrella, has evolved and now more strongly serves portable hot tub retailers. They highlight core work protecting the industry through standards, safety, and advocacy on issues like energy regulations, fencing laws, bonding/electrical, water regulations, tariffs, and unsafe noncompliant products sold online, plus relationship-building with government and “Day on the Hill” lobbying. They cover expanded member benefits including a dedicated IHTA retailer membership ($1,000 company fee), a job board (Work in Aquatics), brand-agnostic Certified Hot Tub Technician training, webinars, quarterly and monthly market intelligence reports, and the new Center of Excellence online learning system with 160+ courses and multiple tracks. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:36 Amanda Joins IHTA03:01 Association Evolution04:39 New Member Benefits07:01 Research And Trends09:54 Workforce Job Board11:25 Why Advocacy Matters15:07 Safety And Compliance16:06 Retailer Membership Perks20:04 Amanda Member Results23:40 Behind The Scenes Advocacy26:06 Day On The Hill27:30 Sponsor Message28:07 Crisis Support Updates32:58 Center Of Excellence38:30 Final Thoughts
In this episode of The SpaRetailer Podcast, early Caldera Spas owner David Ingram shares his background leaving home at 16, working at Fed Mart/Price Club (later Costco), and moving into spa manufacturing through Custom Fiber Engineering. He describes gaining control of a near-bankrupt Caldera in the late 1970s, building early gel-coat/FRP spas, improving blister resistance through multi-layer resin processes and later transitioning toward acrylic thermoforming as the portable spa market grew. Ingram recounts personally selling shells via delivery routes to dealers and pool builders, emphasizing Caldera’s “pure comfort” positioning, navigating financing challenges (including the 1980s crash), and streamlining operations after hiring a high-level CFO/COO. A major growth driver was launching Costco hot tub roadshows. He discusses selling Caldera to Watkins/Masco, his continued industry involvement, family considerations and product areas he’d still improve (equipment presentation, base details, and covers). https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome and Guest Intro01:04 David’s Early Work Life02:40 Spa Molds and Job Shops05:47 Taking Control of Caldera09:23 Materials Shift and Blister Fixes13:02 Hustling Sales on the Road18:45 Dealers, Pool Builders, and Portable Boom25:18 Reputation, Family, and Real Estate33:16 Pure Comfort and Profit Machine38:26 Early Crises and Hard Lessons38:42 Financing for Growth39:31 Costco Partnership Breakthrough41:00 Roadshows and Volume Strategy42:22 Costco Program Economics45:51 Family Loss and Motivation47:21 Why Sell to Watkins50:57 Masco Resources and PE Contrast54:46 Life After the Sale57:43 Back to Retail Expansion01:00:56 Partnership Rules of Thumb01:01:24 Durango Connections and Roots01:03:44 Caldera Legacy and Next 5001:07:15 Product Improvements Wish List01:09:05 Cover Problems and Warranty01:11:39 Wrap Up and Farewell
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Stephen Reed, COO of Spa Parts Plus, about his career from pool service work to Hayward, Beachcomber Hot Tubs, and wholesale distribution before acquiring Spa Parts Plus’ wholesale business in 2024. Reed recounts Spa Parts Plus’ 40+ year history: founded in 1986 by Barry and Paulette Knickerbocker, moved to Arizona in 1991, became employee-owned in 2001, returned to Barry in 2008, acquired California Specialty Distributors in 2012, joined Allied Innovations in 2019, and was later bought by private equity in 2022 pursuing vertical integration. Reed explains the company’s renewed focus on wholesale-only support for retailers and service techs, emphasizing fast, accurate shipping from its Memphis-area warehouse, partnerships with OEMs including warranty fulfillment, and using technology (including AI as “augmented” intelligence) to improve service and parts identification amid ongoing challenges from pandemic-era supply chain and mixed-component tubs. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:27 Stephen Reed Background03:28 Origins of Spa Parts Plus06:55 Ownership Timeline Explained09:41 Back to Wholesale Focus11:46 Why Acquire the Business12:57 Dealers React and Service Margins14:51 OEM Partnerships and Genuine Parts18:27 Service Demand and Tech Expertise21:32 Dealers Servicing All Brands24:00 COVID Era Parts Puzzle25:06 Supply Chain Crunch26:31 Industry Lessons Learned28:03 Next Chapter Strategy28:37 Warranty Fulfillment Logistics29:45 AI And Technology Plans30:28 How We Choose Stock31:45 Sourcing Missing Parts32:50 Warehouse And Shipping Reach34:03 Spa Retailer Five35:22 Career Flops And Wins38:25 AR Tools And QR Comeback42:02 Favorite Reads And Wrap Up45:01 Where To Find Us45:32 Podcast Closing Credits
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews brothers and co-owners Harrison (24) and Nick Dale (28) discuss launching the Cover and Supply Company, a hot tub cover manufacturing operation in Quakertown, Pennsylvania, next to their parents’ longtime Pelican Shops spa retail store. The entrepreneur team got into the business after other jobs, then bootstrapping production in a repurposed building while sourcing skins from China and navigating sudden tariffs. They cut EPS foam, draw patterns, seal and stuff covers, deliver with a truck/van, and sell largely through in-person store visits across PA, NJ, NY and nearby states. They’ve launched a dealer portal, built a warranty/serial-number labeling system, plan faster sealing equipment and a new facility, expect hiring soon, and note industry sustainability pressure around EPS and a university capstone effort to develop new cover designs. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:09 Meet The Dale Brothers02:18 Family Business Roots03:28 Early Work Lessons04:20 Life Outside The Store06:32 Nick and Amazon Shift07:40 Values From Parents08:54 Why Start A Cover Company10:18 Bootstrapping and Tariffs12:58 Making Covers In House13:55 Cold Visiting Sales Strategy16:39 Freight Savings Pitch18:01 Choosing Sizes and Black19:02 Surprises and Precision21:09 Learning Machines and CAD23:04 Dealer Portal and Warranty24:33 Production Capacity Push25:14 First Week Reality Check26:25 Switching Off Owner Mode27:30 Tariffs and Figure It Out30:54 Scaling Up Space and Staff33:33 Service Area and Delivery Limits35:04 Spa Retailer Five Stories38:36 Worst Ideas and Hard Lessons40:40 Best Ideas and Family Business42:05 Media Picks and Kaizen Mindset45:37 Thanks and Sign Off
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Susan McPhie, VP of Business Development and General Manager at Silk Water Solutions (maker of SilkBalance). McPhie shares her background growing up in Montreal and living in Vancouver, speaking French, and early career paths including cabin safety training for a Canadian airline, real estate development, and the alcohol industry (including Mike’s Hard Lemonade), noting experiences in male-dominated fields. She explains Silk Water Solutions was founded in 2007 by her father, a former CEO of a major Canadian hot tub manufacturer, to simplify water care by preventing problems rather than treating symptoms, leading to patented technology developed with chemist Colin Taylor and updated over time to remain compatible with industry innovations such as monitoring systems and salt generators. McPhie describes how SilkBalance is used weekly to stabilize pH and alkalinity (supporting sanitizer efficiency), soften water feel, keep particles suspended to reduce buildup, and help protect spa components, while not acting as a sanitizer itself; it is available as a liquid or dissolving “Silk Gems” pods, and the company later launched SilkBalance Plus for saltwater systems. She recounts initially joining the business to build its social media presence, then moving into broader marketing and sales, navigating credibility as the founder’s daughter by learning water chemistry and working across roles, and reflecting on working closely with her father before his illness and departure from the company in 2020 during COVID. The conversation highlights the importance of succession planning, supporting brick-and-mortar retailers with sustainable recurring revenue, continued education and training, and maintaining company values including sustainability. McPhie and Kendrick discuss advocacy for women in the industry, the shift toward broader female representation, and the role of supportive men. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome to The SpaRetailer Podcast + Meet Susan McPhie (SilkBalance “Orange Bottle”)01:49 Susan’s Roots: Montreal to Vancouver, Family Life & the Outdoors03:38 From UN Dreams to the Airline Industry: Discovering a Passion for Training05:45 Real Estate & Mike’s Hard Lemonade: Lessons from Male-Dominated Industries07:22 How Silk Water Solutions Started: Simplifying Water Care with Patented Tech11:37 What SilkBalance Actually Does: Softer Water, Stable pH/Alkalinity, Cleaner Spas17:19 How Susan Joined the Hot Tub Industry: First Trade Show & Falling in Love with the People21:45 From Social Media to Sales: Marketing, Storytelling, and Earning Credibility as the Founder’s Daughter27:34 Working with Her Dad + Succession Planning During COVID32:38 Leading Through Crisis: Resilience, Transparency & Team Support33:47 Why Wellness Products Matter: Hydrotherapy Benefits for Every Age35:58 Succession Planning 101: Start Now, Revisit Yearly, Align the Team39:00 Advocating for Women in the Industry: Breaking Bias & Expanding Roles47:28 Silk Balance’s Next Chapter: Tech, Simplicity, Retailer Support & Values50:53 SpaRetailer Five: First Sale, First Job (Ms. Ball!), Flops & Big Wins01:01:24 Favorites & Farewell: Podcasts, True Crime, Gilmore Girls, and Closing Thanks
In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haines, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haines emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction and Casual Conversation01:34 End of Year Reflections02:33 Meeting Agenda and Playbook Discussion05:36 Podcast Introduction and Guest Background06:56 Greg’s Career Journey15:18 Digital Marketing Insights28:42 AI and Future Trends30:34 The Shift to AI in Search Engines31:07 Optimizing Websites for AI31:39 Importance of FAQs and Local Content32:37 Structured Data and Site Audits34:25 Custom GPTs for Clients37:12 AI in Business Operations45:23 Digital Marketing Strategies for 202655:00 Personal Insights and Experiences59:01 Engaging Content and Lead Generation
In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Royce Manuelo, the brand and product development manager from PAL Lighting based in Houston, Texas. Manuelo shares his journey from marketing various products to specializing in the lighting industry, ultimately making commercial lighting exciting. They discuss the evolution of pool and spa lighting and its significant impact on creating a bespoke and emotionally resonant backyard experience. Manuelo highlights PAL Lighting’s mission to ‘own the backyard’ by offering integrated lighting systems that sync with music and create relaxing environments. He encourages hot tub retailers to consider landscape lighting as part of their offerings to enhance the overall customer experience. Manuelo also recounts his first job, marketing insights, and the importance of understanding customer emotions in sales. This episode is a deep dive into how innovative lighting solutions can transform outdoor living spaces. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Spa Retailer Podcast00:36 Meet Royce Manuelo from PAL Lighting01:31 Royce’s Journey into the Lighting Industry03:13 PAL Lighting’s Innovations and Market Expansion06:11 The Importance of Lighting in Backyard Design11:25 Integrating Lighting Solutions for Hot Tub Retailers21:12 Support and Resources for Retailers22:21 Introduction to the Spa Retailer Five23:42 First Job Experiences26:05 Marketing Failures and Lessons Learned30:57 Marketing Success Stories35:58 Favorite Books and Podcasts38:35 Conclusion and Final Thoughts
In this episode of The SpaRetailer Podcast, Megan Kendrick interviews Fred Bachmann, owner of Bachmann’s Pools, Spas and Saunas in Wisconsin. They discuss Fred’s journey from a building contractor to a prominent figure in the hot tub industry. Fred delves into his early challenges, including renovating his showrooms during COVID and acquiring a failing business, which eventual turned out to be beneficial. Fred also shares insights into how aggressive marketing, top-notch service, and rigorous staff training have driven the store’s continued growth. Winning the Locksin Thompson Award affirmed their success. Additionally, Fred highlights his interest in cold plunge products and ambitious plans for his business’s future. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction and Guest Welcome00:13 Showroom Success and Awards01:44 Store Renovations During COVID02:22 Fred’s Background and Entry into the Hot Tub Industry03:37 Early Business Challenges and Growth09:46 Marketing Strategies and Turning Points12:51 Expansion and Real Estate Investments15:25 Navigating the 2008 Recession16:23 COVID-19 Impact and Adaptations23:48 Post-COVID Growth and Future Outlook27:50 Navigating Supply Chain Challenges28:27 The Impact of Tariffs on Pricing30:02 Consumer Demand for Hot Tubs30:18 Marketing Strategies and Industry Trends32:06 The Rise of Cold Plunges37:48 Training and Development40:05 Future Business Plans41:30 Winning the Locksin and Thompson Award43:18 Personal Reflections and Insights50:43 Conclusion and Final Thoughts
In this episode of The SpaRetailer Podcast, Jamie Burson, the owner of Great Bay Spa and Sauna in New England, shares his journey from starting at the company at 20 years old, working in the warehouse, and dreaming of one day owning the business. Despite challenges like the COVID-19 pandemic, Burson managed to purchase the company in 2021. He discusses the company’s founding by three college friends in 1976 and its growth over the years. Burson also talks about the recent expansion efforts, including opening a new showroom in South Portland, and the strategic changes he’s made to adapt to market demands. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Podcast and Guest00:32 Jamie’s Journey: From Warehouse to Ownership01:24 The Challenges of Buying a Business During COVID03:46 The Origins of Great Bay Spa and Sauna09:07 The Hot Tub Industry: A Personal Connection16:30 Expanding the Business: New Showroom in Portland24:54 Designing the Perfect Showroom26:25 Showroom Innovations and Wet Testing28:58 Challenges of Transitioning from Employee to Owner32:06 Navigating Market Volatility and Strategic Adjustments35:56 Marketing Strategies for New Markets42:42 Future Goals and Reflections44:03 Spot Retailer Five Questions
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer Magazine, chats with Craig Selvidge, who retired from Bullfrog Spas in 2024. Selvidge shares his extensive experience in the hot tub industry, starting in the 1970s following a fire that destroyed his marine business. He discusses the evolution from wooden hot tubs to fiberglass and acrylic spas, and his role in developing and popularizing swim spas. Selvidge details the challenges of early swim spa designs and innovations, as well as his various roles at companies like Marquis, Dimension One, Jacuzzi and Bullfrog Spas. The conversation highlights Selvidge’s contributions to the industry and his multiple retirements, each filled with unique projects and adventures. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Spa Retailer Podcast00:36 Craig Sage’s Retirement and Early Career01:13 The Beginnings of Swim Spas03:03 From Boats to Hot Tubs05:52 The Rise of Wooden Hot Tubs07:42 Innovations in Hot Tub Design12:11 The Birth of Swim Spas13:37 Concrete Swim Spas and Early Designs15:31 Fiberglass and Acrylic Swim Spas16:21 Challenges and Successes in Swim Spa Manufacturing16:50 The Evolution of Swim Spa Technology21:51 Marketing and Selling Swim Spas23:57 The Growth of the Swim Spa Market26:05 Modern Swim Spa Developments30:27 Bullfrog Spas and Industry Insights32:16 Starting Water Aerobics with My 10-Year-Old32:53 Fiberglass to Acrylic Transition in Swim Spas36:23 The First Portable Spas41:15 Innovations in Swim Spa Jets46:01 Career Journey in the Spa Industry51:01 Retirement Adventures and Final Thoughts
In this episode of The SpaRetailer Podcast, hosted by Megan Kendrick, Dustin Hutcheson, a wellness consultant at Hot Spring Spas of Iowa and Minnesota, shares his journey in the hot tub industry. Hutcheson discusses the origins of the company, originally started by Paul Schaben in 1968 as an agricultural business, and how it evolved into a successful hot tub dealership with seven stores. He details his transition from car sales to selling hot tubs, accents the importance of personal branding and utilizing social media in sales, and highlights his company’s focus on customer service and comprehensive follow-up. Hutcheson also shares insights on the benefits of wellness products like hot tubs, saunas and cold plunges based on his personal usage. Challenges and lessons learned from events like the Bacon Festival are discussed alongside successes in leveraging promotional ideas. The interview concludes with Hutcheson’s reflections on continuous learning and personal development in sales. Show Notes with Timestamps: 00:00 – Dustin Hutcheson Podcast00:58 – Company History and Origins04:58 – Dustin’s Entry into Hot Tub Sales08:25 – The Story Behind the ‘Charmer’ Nickname10:08 – Building a Personal Brand in Sales11:58 – Sales Philosophy and Personal Background31:03 – Hot Tub Health Benefits and Product Experience35:53 – Surprises in the Hot Tub Industry40:40 – Company Success Factors48:39 – The SpaRetailer Five Question
Join host Megan as she welcomes back Ravi Kurani, founder and president of Sutro, for an in depth conversation on innovation in the pool and spa industry. Kurani shares updates on Sutro’s journey, including new product integrations, company growth, and personal milestones. The discussion covers the evolution of water chemistry technology, the impact of industry changes, and practical advice for both professionals and consumers. https://sparetailer.com/feed/podcast/ Show Notes 00:00 – Introduction and WelcomeMegan introduces the episode and welcomes guest Ravi Kurani. 00:41 – About Sutro and Company BackgroundRavi explains Sutro’s unique liquid-based reagent technology, company history, and recent partnerships. 02:31 – Personal Updates: Move to New York and WeddingRavi shares personal milestones, including his move to New York and recent wedding. 12:55 – Industry Changes and Company AcquisitionDiscussion on Sutro’s acquisition, industry shifts, and adapting to new business models. 21:32 – Product Development and InnovationRavi details the process of product design, the importance of solving real customer problems, and the evolution of Sutro’s technology. 28:37 – Technical Deep Dive: Liquid Reagents vs. ORP SensorsRavi provides practical advice on water chemistry measurement and explains the differences between PPM and ORP sensors. 35:00 – Looking Ahead: Future Plans and Closing ThoughtsRavi discusses future projects, growth strategies, and offers a teaser about new developments for pool stores.
Join host Megan as she welcomes back Ravi Kurani, founder and president of Sutro, for an in depth conversation on innovation in the pool and spa industry. Kurani shares updates on Sutro’s journey, including new product integrations, company growth, and personal milestones. The discussion covers the evolution of water chemistry technology, the impact of industry changes, and practical advice for both professionals and consumers. Show Notes with Timestamps:
In this episode of The SpaRetailer Podcast, host Megan interviews Kayla Hagan, associate product marketing manager at King Technology. Kayla shares her journey into the pool and spa industry, discusses her role in new product development, and provides insights into King Technology’s latest innovations, including the Balancing Basics Kit and the FROG VIP program. The conversation covers the importance of water care, the challenges faced by new hot tub owners and how King Technology supports both consumers and pro dealers. […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick talks with Travis Hogan, owner of Fiesta Pools and Spas in Tulsa, Oklahoma. They discuss how Travis got into the hot tub and pool business, starting from his humble beginnings in pool maintenance to eventually purchasing and expanding Fiesta Pools. Travis shares insights on business challenges, including transitioning into a well-established company at a young age, learning servant leadership, and implementing strategic planning to expand and adapt the business. They […]
In this episode of the SpaRetailer Podcast, host Megan Kendrick interviews Scott Gettings, co-owner of Hot Tub Superstore, which has locations in Reno, Vegas, and Scottsdale, Arizona. Scott shares his background coming from the car business and how he transitioned into the hot tub industry through a partnership with his roommate and now business partner, Dan. They discuss the importance of consistent sales training, strategic planning around economic and political climates, and the challenges of expanding into new markets. Scott […]
In this episode of the Spa Retailer Podcast, hosted by Megan Kendrick, the owner of SpaRetailer Magazine, Jim Parker, CEO of Ahh!some Water Care, discusses his journey into the hot tub industry, the development and expansion of his family’s business, and the importance of proper water care. Jim shares insights into the origins of Ahh!some Water Care, initially developed by his father and business partner in 1996, emphasizing its core product for eliminating biofilm in pools and hot tubs. Megan […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick converses with Tom Vaughn, the president of Water’s Choice. Vaughn shares insights about the development and benefits of enzyme-based water care products, the startup challenges with them and the company’s evolution. They also talk about Water’s Choice’s new Buzz Off product for repelling insects around pools and hot tubs using ion technology. Vaughn provides anecdotes from his diverse career, confesses his hardest lessons learned and his penchant for golf and […]
This episode of The SpaRetailer Podcast features an insightful conversation between host Megan Kendrick and AJ Cada from Cada Pools and Spas in St. Charles, Illinois. AJ discusses his journey into the pool and spa industry, which began in 2012, as well as the evolution and growth of his family’s business over 45 years. The discussion covers the challenges and benefits of working in a family-run business, the importance of staying updated with industry trends and technologies, and the strategic […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick welcomes back Alex Granlund from King Technology, where they delve into his experiences and observations from recent industry trade shows. They discuss the unique challenges faced at the Western Pool and Spa show and the Atlantic City show, sharing funny and insightful anecdotes. Alex highlights King Technology’s commitment to innovation, detailing the advances made possible by their new state-of-the-art facility and innovation center. He explains the benefits of their at […]
In this episode of the Spa Retailer podcast, host Megan Kendrick interviews Steve Hammack, former president of Watkins Wellness. Steve discusses his upbringing as a ‘military brat,’ attending 14 schools, and eventually settling in Southern California. He recounts his entry into the hot tub industry in 1982, his early relationships and travel to find dealers, and the challenges Watkins faced including the Great Recession and a critical material supply issue in the 1990s. The conversation covers the company’s marketing strategies, […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Edie Bukenya, owner of Crested Crane Interiors, about her work in store design, specifically for hot tub retail spaces. Bukenya shares her journey from an architecture design firm to launching her business during the COVID pandemic, largely influenced by her work with Don Riling of Olympic Hot Tub. Edie discusses essential elements that enhance customer experience in hot tub showrooms, such as good lighting, decluttering, and using natural elements […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of sales and marketing at Evosus, to discuss strategies for planning and executing successful sales events in the hot tub industry. Shawna shares her insights on the importance of events, drawing from her experience with Oregon Hot Tub and Nordstrom. She emphasizes the need for creating urgency and building excitement among both salespeople and consumers. Shawna offers specific tips on running […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in St. George, Utah. Shandi shares her background in hospitality management and how the pandemic led her to transition into the hot tub industry. She details the rapid growth and sale of Tropical Spas, as well as the challenges faced, including a devastating fire that occurred shortly after the business changed hands. The fire destroyed 70 hot tubs and the showroom, […]
In this episode of The SpaRetailer Podcast, host Megan Kendrick speaks with Jerome Landry, a product manager at Gecko Alliance. They discuss Gecko’s latest innovation, the waterlab — an inline water testing device for hot tubs. Jerome shares insights into the product’s development, how it simplifies water chemistry for users and its impact on the hot tub industry. He also delves into his background in the tech industry and the collaborative approach taken by Gecko for product development. The conversation […]
In this episode, guests Larry Ovalle, vice president of innovation and technology, and Erica Moir, senior vice president of design, engineering and product marketing at Jacuzzi, discuss the development and features of True Water, a revolutionary water care system. The True Water System utilizes nanobubble technology to maintain cleaner water with significantly less chemical usage and effort from the consumer. Over a three-year development period, the team conducted extensive testing, including partnering with the University of Maine and external labs, […]
Oops — missed last weeks release due to the Pool | Spa | Patio Expo. Paul Madden Sr. and Paul Madden Jr. of Water By Design join the podcast to talk about their company’s 40th anniversary. The father-son duo bring an admirable respect and deference to the family business.
Don Elkington, the now retired founder of Coast Spas, joins the podcast to tell his hot tub history. Elkington shares how he got the business started and the unique challenges he faced being a hot tub manufacturer in Canada.
Patio Pleasures in Madison, Wisconsin, is the latest hot tub retailer to convert to an employee stock ownership plan. One of the former owners, Rene Huston, joins us on the podcast to talk through their ESOP process.
As the managing partner and successor president at REGENERATION, Elle Hansen has worked with 100s of companies as they work through their succession plans. Hansen joins the podcast to talk about her experiences and some of the common pitfalls she sees. Hansen joined us on several succession planning webinars, which you can watch here. Join Hansen in Dallas November 11, 2024, for an in-person succession planning workshop.
After 49 years in the hot tub industry, Craig Ecelbarger sold his The Recreational Warehouse to Watson’s in March. With a pathway to retirement, Ecelbarger shares how he started the business and grew it to the spa sales behemoth it is today.
You may have heard that SpaRetailer has launched a sales training program for the industry. Today on the podcast, Steve Hasenmueller joins us to talk about that program. He explains why sales training doesn’t often doesn’t improve results and how this program breaks that narrative.
Listen to the amazing history of a 70-year-old family business with current mother-daughter business partners Kara Weed and Rita Rowlen. Sponsored by Watkins Wellness
Ron Perkins joined Seven Seas Pools and Spas intending to own the business eventually. COVID fast-forwarded that plan and Perkins outlines how he and his boss developed a purchase plan that benefited them both. Read more > Brought to you by:
Hot tubs get their first robotic cleaner, the SpaBot from Polaris. Sarah Martin joins us to talk about what it does and why you should sell it in your store.
Mario Maichel, dealer development manager at Watkins Wellness, is passionate about store design. As an addendum to our recent feature on the topic, Maichel chats about the biggest mistakes he sees hot tub retailers make, why he thinks design is so important and the No. 1 habit he says will improve your store. Brought to you by SpaBot
Alex Granlund, product marketing manager for King Technology joins The SpaRetailer Podcast to talk about the company’s latest innovation — FROG @ease for Swim Spas — and how products go from idea to creation. *Sponsored by King Technology
In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim Van Fleet. Van Fleet was the first hot tub retailer to convert his company to an employee stock ownership plan back in 2017. Sign up for one of the SpaRetailer ESOP webinars. Sponsored by SpaBot:
In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim Van Fleet. Van Fleet was the first hot tub retailer to convert his company to an employee stock ownership plan back in 2017. Sign up for one of the SpaRetailer ESOP webinars. Sponsored by SpaBot:
Kathi Belcourt rejoins the podcast, this time to discuss the Aqua-Tech Pool, Spa, and Whole Home Renovation journey. In 2021, Aqua-Tech was sold to a private equity firm, Kathi and Megan discuss what that experience has been like as well as the company adding home renovations to its growing list of product and service offerings. Hear Kathi’s other podcast episode here. Brought to you by Strong Spas
Alice Cunningham and Blair Osborn, founders of Olympic Hot Tub, graced the cover of the very first issue of SpaRetailer in 2007. The couple started the business in 1977 and grew to become one of the top sellers of Hot Spring Spas, winning the manufacturer’s top award three times. The couple was inducted into Hot Spring’s Ring of Honor in 2016 . They were stalwarts of the industry, and in 2016 sold Olympic Hot Tub to longtime employee Don Riling. […]
Business coach, author and SpaRetailer columnist Martin Holland joins us to discuss open book management. What is it and how should a hot tub retailer go about implementing it? Read Martin’s SpaRetailer columns. The Great Game of Business The Profit Problem: They Say I Make Money, So Why Don’t I Have Any? *Affiliate links
Jacque Johnson saw a need in the industry for better customer education, so she went out and created it herself. Known as The Hot Tub Lady, Johnson’s YouTube channel, podcast and now book are helping thousands of hot tubbers better enjoy their spa. Hear about her journey in the industry, what’s she’s going to do next and how The Hot Tub Lady can help your business. We also talk about the new IQ system from Hot Spring Spas. Hot Tub […]
In 1983, Zodiac hired Jean Pierre Parent, an aeronautical engineer, to work in its aeronautics segment. But he eventually made his way to their pool division and has spent the rest of his career in the pool and hot tub industry. Parent now works for Balboa Water Group, a hot tub components supplier subsidiary of Helios Technologies, as its senior vice president and managing director.
Mike Dunn retired in 2021 after 42 years in the hot tub industry, 27 of which were spent at Watkins Wellness. He shares his hot tub history and memories of the industry from his teenage years helping his dad at Hawkeye Spas.
Mallory Bjekich-Wachowski has always had a passion for education, she just didn’t realize she’d be educating pool and spa professionals. Along with Jane Merritt, Wachowski has developed Toolbox for Excellence, a business that helps busy businesses better train and develop their staff (along with a lot of other things)!
For our 100th episode(!) we chat with J. Michael Coleman about the 2023 Pool | Spa | Patio Expo. Both Megan and Mike were recovering from their post-show illnesses, but we managed to chat about trends we saw at the show and 2024 predictions.
One of our 2023 Retail Stars, Paradise LeisureScapes in Saskatchewan Canada is always on the hunt for the best products and next hot thing. Brought to you by Strong Spas
One of our 2023 Retail Stars, Atlas Spas and Swim Spas is growing across Texas. Brought to you by MAAX Spas
Shawna Mesher may be a new name to some, but she could be who you get your next big business tip from. Mesher, a long-time employee at Oregon Hot Tub, has joined Evosus and will soon be launching a webinar series helping hot tub retailers manage their business by the numbers. Brought to you by Strong Spas.
There were several paths that Bob Lauter could have taken in the hot tub industry, but he chose entrepreneurship and started Master Spas. Lauter retired at the end of 2021 — and this summer joined us to reflect on his career, the growth of the industry and signing the greatest swimmer of all time. Brought to you by Watkins Wellness
Selling Hot Tubs on the Big Island with Brad Weinmann When biking and sailing enthusiast Brad Weinmann began selling hot tubs, the Kona Sports Center quickly became Hawaii Spas & Outdoor. Weinmann shares the unusual challenges of selling spas on an island.
Episode #94, Hot Tub History with Dan Friedman Dan Friedman delves into the 50-year history of The Hot Tub Store and the hot tub industry in Northern California.
What a great episode to end this season of The SpaRetailer Podcast! Vince Wuebker from HotSpring Spas & Pool Tables 2 in North Dakota, schools us all on how to sell the amazing wellness benefits of a hot tub or sauna. Don’t miss more on Wuebker and his store in the next issue of SpaRetailer! Rhonda Park’s “Found My Fitness” podcast episodes on saunas: #73 Sauna Benefits Deep Dive and Optimal Use with Dr. Rhonda Patrick & MedCram #67 Dr. Ashley Mason […]
Michael Boswell, owner of Signs and Displays Direct Michael Boswell, owner of Signs and Displays Direct, works with several hot tub manufacturers and retailers to improve and provide visual merchandising plans and products. Boswell joins us on the podcast to talk about the biggest mistakes he sees spa retailers make in their merchandising, when to seek an expert and how use visual merchandising as a sales tool. The 22 Immutable Laws of Visual Merchandising The Fletch Mysteries by Gregory McDonald […]
Business coach Martin Holland from Anneal Business Coaching continues his series on knowing, understanding and running your business based off your books. Read Holland’s column on the same topic here.
The cold plunge trend is hitting the hot tub industry and Audrey Markiton from Passion Spas is here to explain the science behind the phenomenon to us.
The young guns at St. Cry’s Pool & Spa, Brandon Jones and Jay Broyer talk about acquiring three companies in four years — and how they’ve made their service department a profit center.
We’ll be back with a new episode on March 22 — in the meantime, give a listen (or relisten) to our conversation with Joe King. Joe King has been in the pool and spa industry for most of his life — and much of that spent at the helm of King Technology. The company is best known in the spa industry for its FROG product, and it recently moved to a new headquarters. King talks about how his faith helps guide […]
Business coach Martin Holland from Anneal Business Coaching kicks off his series on knowing, understanding and running your business based off your books. Read Holland’s column on the same topic here.
Bassemier’s recently won the 2022 Showroom Design award from Jacuzzi Hot Tubs — in this episode of the podcast, Jeff Bassemier talks us through the sometimes grueling process of getting this showpiece of a showroom built. Read more about Bassemier’s here. The Fire Time Podcast Creating the Magic The Power to Get Things Done Traction
In May 2022 Rick Gallagher was chosen to lead the platform that at the time included Marquis Hot Tubs and Artesian Spas. Since then, the company has added Nordic Hot Tubs to its lineup. Gallagher gives us a peek inside the first several months of his new life inside the hot tub industry and how it compares with his former career in the boating industry.
When John and Diane Bassemier were ready to hand their business, Bassemiers, over to their sons, Jeff and James, it was not done a whim. The multi-year process concluded with a 21-page actual succession plan and a board of directors to make sure the brothers were set up for success. “The gray area is where you’re gonna kill your business and your family,” Jeff says.
Mike Coleman, owner of Bass Clef Marketing, hops on the podcast today to share his insights about what he say, heard and inferred from the 2022 Pool | Spa | Patio Expo in Las Vegas.
Joe King has been in the pool and spa industry for most of his life — and much of that spent at the helm of King Technology. The company is best known in the spa industry for its FROG product, and it recently moved to a new headquarters. King talks about how his faith helps guide him through his business decisions and what he sees ahead for his company and the industry.
The third-generation owner of Alaska Stove & Spa Bobby Carlson and his wife Christy join Megan on the podcast to talk about doing business in The Last Frontier.
Ryan Landwehr speaks with us about taking over at A&B Accessories and where he plans to take the company going forward.
We talk to long-time business coach Leslie Cunningham about her passion for training women to be better leaders and talk through four common challenges that women often face in leadership. Check out Leslie’s previous articles for SpaRetailer here, including the tale about her crazy trip across New Zealand and her most recent articles about women in leadership. If you’d like more information about the women’s coaching group soon to launch with Leslie and SpaRetailer, let us know! And if you’d […]
Randy Antrikin is not one to sit still — and as he continues to expand his backyard retail and construction business, hot tubs started to look like an attractive product to sell. Of course, there was no more volatile time to do that than in 2021. Don’t miss the write-up on Galaxy Patio in the October issue of the magazine.
As Pettis Pools & Patio celebrates its 60th year in business, owner John Napodano reflects on its founders and the company’s success. As a veteran of the hot tub industry, Napodano talks about the importance of properly pricing spas and how the recent market correction should be helping everyone’s margins.
Recently featured in the Stores section of SpaRetailer, Chris Ogden, general manager of Time Machine Hot Tubs, is our podcast guest. Ogden began selling spas in 1999 and now heads one of the most uniquely-named stores in the industry (he swears he thought of it before the movie came out). Ogden and his crew are about to open their fourth location in the resort area of Broken Bow, Oklahoma. This is the final episode of Season 7 of The SpaRetailer […]
Southern Leisure Spas & Patio was supposed to be a pool supply store that grew into a pool remodeling and construction company. However, owner Cole Taylor pivoted once he saw that it was the hot tubs they were selling that were keeping the rent paid. Taylor talks about the store’s growth and how they managed the pandemic influx. Additionally, we talk about the harrowing early days of COVID when Taylor and his family were also dealing with the medical challenges […]
Ravi Kurani grew up in the pool and spa industry — his parents owned a supply store in southern California. Kurani went on to get a mechanical engineering degree and then an MBA. It was actually a project in India that lead him to create and launch Sutro in the U.S. Hear how Sutro works and how it benefits hot tub retailers and their customers.
Amanda Annis, president of Ohio Pools & Spas, didn’t want anything to do with the family business. But now she’s all in and shares her thoughts on everything from employee reviews, selling used hot tubs and succession planning.
See behind-the-scenes of the company’s used spa department.
Read our story about Ohio Pools & Spas here.
If you or someone you know is struggling with their mental health, please check out these resources:
Survivors of Suicide Support: SOS Handbook
The Gift of Second, by Brandy Lidbeck
It’s Ok That You’re Not Ok, by Megan Devine
Suicide Prevention Lifeline
Suicide Prevention Resource Center
Matt Rej
Merchant Cost Consulting is every small business owner’s dream. They do the work and you don’t pay them a dime unless they deliver — and in this case they are delivering pretty significant savings in your credit card processing fees. MCC isn’t a processor, but it goes through your processing charges with a fine-tooth comb, seeing where you can find savings staying with your current processor. Once it’s negotiated those savings on your behalf, it continues to monitor your account so when the processing company inevitably raises your rates, MCC can swoop in and hold the company to its original agreement. Sounds like a pipe dream, but there are several hot tub retailers who have already done this — and saved big.
Strong Spas. Did you know that Strong Spas has hot tubs in stock and available now? The company has overstock and recertified hot tubs that are ready to ship. Strong also has the industry’s shortest lead times on made-to-order tubs, Strong Spas can put hot tubs in your showroom now — filling any holes where there should be floor models or holes in your product offering. You can still diversify your suppliers by adding Strong to your product mix. Strong Spas has expanded its production capacity and, as always, is made in the USA. To become an authorized dealer today, visit strongspas.com/dealer.
The robot used to spray Acrylobond at the Isotec factory
It took Isotec International many years to perfect a polyurethane that could replace the typical polyester resin used to back hot tubs. Acrylobond not only offers to same strength as polyester resin, but cures faster, can be applied by a robot (!) and is environmentally friendly. Forest Knight, president of Isotec, takes us through what Acrylobond does and how it can be a time, money-saving and green alternative for hot tub manufacturers.
This episode is sponsored by Strong Spas. Did you know that Strong Spas has hot tubs in stock and available now? The company has overstock and recertified hot tubs that are ready to ship. Strong also has the industry’s shortest lead times on made-to-order tubs, Strong Spas can put hot tubs in your showroom now — filling any holes where there should be floor models or holes in your product offering. You can still diversify your suppliers by adding Strong to your product mix. Strong Spas has expanded its production capacity and, as always, is made in the USA. To become an authorized dealer today, visit strongspas.com/dealer.
Marquis executives Jim Johnston, vice president of sales and marketing; John Schrenk, CEO; Sam Collins, president and COO.
On January 25, Monomoy Capital Partners announced its acquisition of both Artesian Spas and Marquis. (Read more about the acquisition(s) here.) On this episode of The SpaRetailer Podcast, Megan sits down with Jim Johnston, the vice president of sales and marketing for Marquis, to talk about the details of the acquisition, what it means for Marquis, its employees and the hot tub industry.
Rick Harvey, director of sales (Pool Division) at KIK Consumer Product/Biolab Inc. is the current chair of the PHTA’s WAVE Young Professionals Network. Megan, who is the WAVE vice-chair, and Rick sit down in Atlanta to discuss what WAVE is, why it’s important and how people can get involved. As industries struggle to hire fresh, young talent and fill positions, groups like WAVE can help make an industry more attractive — but first it takes buy-in from business owners and local PHTA chapters.
Join the WAVE Facebook group to learn more and if you’d like to volunteer, visit PHTA.org.
Gunnar Graven is the second generation in his family at the helm of Steepleton in Louisville, Kentucky, but the fourth generation overall to run the business founded in 1908. Read more about the company in the February/March edition of SpaRetailer.
Graven has turned his company’s website into its third location — making a concerted effort to ramp up online sales, including selling hot tubs online. Graven talks us through the evolution of their website and how they beat his ecommerce sales goals six times over.
This episode is sponsored by Marquis.
AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER
Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.
Lorne Sederoff
Megan Kendrick
As a local business you surely have filled out your Google My Business listing, gathered as many reviews as you can and have even done some paid advertising to get your company at the top of local search results. But Google is introducing a new program that may push you further down the page if you don’t act fast. We talk to Lorne Sederoff from SearchKings about the Google Guarantee and how hot tub retailers can be the first to get it in their market.
For more than a decade Multi-Tech Products has been supplying acrylic repair materials to the hot tub and bath industries, working behind the scenes with manufacturers and acrylic suppliers. Under new ownership, the company is now stepping out in front of the industry, hoping to streamline the ordering process for retailers and consumers. Meet the new owners and hear about their plans for the future, and what they’ve seen going on in the hot tub industry from their unique vantage point.
WSJ article on Bullfrog Spas and hot tub supply chain (you need a WSJ subscription to see the entire article).
Jesse Huizar, CEO, Multi-Tech
Art Leon, COO, Multi-Tech
John Crisanti, Consultant, Multi-Tech
Megan Kendrick, Host, The SpaRetailer Podcast
The International Hot Tub Association has been working to protect the hot tub industry since 2008. Now part of the PHTA, the chair and vice-chair of the organization’s leadership team joins the podcast to talk about its membership drive. Steve Stigers, vice president of marketing at Watkins Wellness, and Tracine Marroquin, vice president of marketing at Jacuzzi Group may be competitors, but the two work together to ensure the hot tub industry doesn’t get roped into undo legislation.
To do your part to support the hot tub industry and the IHTA, become a member today. A portion of your membership will be earmarked specifically to support the IHTA.
Gunnar Graven is the second generation in his family at the helm of Steepleton in Louisville, Kentucky, but the fourth generation overall to run the business founded in 1908.
Graven has turned his company’s website into its third location — making a concerted effort to ramp up online sales, including selling hot tubs online. Graven talks us through the evolution of their website and how they beat his ecommerce sales goals six times over.
This episode is sponsored by Marquis.
AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER
Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.
Ben Poggemiller is back on The SpaRetailer Podcast to share what his company has been doing to sell swim spas. Before 2021, there hadn’t been much of a focus on swim spas at Urban Life Pools & Hot Tubs, but now they are all-in. Hear Poggemiller’s tips to putting together a successful swim spa marketing campaign.
Hear Ben Poggemiller on other episodes:
Episode #54, The Long Game with Ben Poggemiller
Episode #46, Find and Convert Online Leads with Ben Poggemiller
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Truex as his “hot tub salesman” alter-ego.
This episode’s guest is NASCAR racer Ryan Truex. Truex drives the #40 Chevrolet for Niece Motorsports, emblazoned with Marquis logos. As a Marquis brand ambassador, Truex has done lots of fun promotions and collaborations, unlike what is typically seen in the hot tub industry. He also hosts his own podcast from his Marquis hot tub, with guests joining him in the water. Truex says his Marquis spa is an integral part of his post-race recovery.
This episode is sponsored by Marquis.
Marquis’ Vector21 hot tubs feature Vector Optimized Laminar Therapy™ (V-O-L-T™) which delivers up to 40% more flow volume, specifically engineered to achieve laminar flow. Variable Velocity Valves™ (V3) throttles 0 to 100 percent of the available water flow between multiple seats or to only one seat. Conal Jetpods are softer on the skin’s surface. Directional Jetpods offer more targeted sensation into the muscle mass. Orbital Jetpods rotate dynamically to create a kneading sensation. Specialized Massage Seat configurations include: Deep-Tissue, Relaxation, Shiatsu or Swedish Massage. Whitewater-4™ jet is high-flow therapy innovation, located in the footwell to enhance the benefits of leg and foot massage.
In addition to the supply and demand stress that everyone in the industry has felt, BioLab had the added challenge of a factory fire. Hurricane Laura caused a fire that destroyed its plant that manufactures trichlor, one of the main forms of chlorine used in the swimming pool (and sometimes spa) industry. Alicia Stephens and Andrea Chaney from BioLab are on the podcast to help explain what happened and why, besides the fire, you’re experiences chemical shortages and delays. They also give an overview of the different types of chlorine used in the hot tub and pool industries.
No matter how good or bad you were at marketing and promoting your pool and spa business in 2020, most of the dealers and manufacturers listening to this podcast had a significant increase in sales in 2020 and are forecasting a good 2021. In today’s podcast we talk about the pandemic, but it’s in the context of why some dealers were more prepared and faster to adapt to the changing retail landscape and do so more efficiently and with less stress.
Hear Dave on The Spa Pool Marketing Success podcast.
Ted Lawrence, the corporate category retail manager at Poolcorp, brings a global perspective to hot tub and swimming pool retail and supply chain. We talk about setting up buy-online-pick-up-in-store (BOPIS) and how it’s not as hard as it sounds, as well as other marketing, merchandising and retail trends you should be up on.
Don’t miss Ted’s last episode here.
Ted Lawrence and the face of a woman who forgot to hit record.
Spa panels being made at Confer Manufacturing
If you’ve learned more about the global supply chain in the last year than ever before, you’re not alone. Today we’re talking to Bob Confer from Confer Plastics in North Tonawanda, New York. Confer supplies the hot tub industry with a variety of blow-molded plastics products like steps and hot tub siding. In addition to sharing more about his company and how it got started, Confer talks us through the plastics manufacturing process and why the February freeze in Texas was so devastating to plastic production. This will cause yet one more stress on hot tub manufacturing as OEMs have a hard time getting products from Bob and other plastic goods suppliers like PVC pipes.
You can read more about this in SpaRetailer here.
If you have a subscription to The Wall Street Journal, you can read the entire article referenced in this episode here.
We’re talking about expansion again. Obviously, it’s a weird and interesting time to think about adding a new location. On the one hand, there are some amazing commercial real estate opportunities out there, on the other, how are you going to get enough product to fill a new space? Brian Quint from Aqua Quip in Seattle joins us again to talk about expanding during this strange time. Aqua Quip moved a location and opened an entire new store in the last year and he’s sharing how they made that happen. There are so many good tips in this one about how to investigate a new market, find and choose a location.
Read the article we originally interviewed Brian for on this topic here.
Have you ever gotten so frustrated with your business that you threatened to “burn it down?” Earl and Josh Michels from Backyard Leisure don’t recommend it. When a fire destroyed their flagship location in 2018, the father/son duo used what could have been a tragedy to move their business forward. Hear how they overcame the fire, opened a new location during the pandemic and their plan to be the Bass Pro Shop of hot tubs.
Ted Lawrence, the corporate category retail manager at Poolcorp, brings a global perspective to hot tub and swimming pool retail and supply chain. Lawrence talks about the successful changes he saw retailers make during the pandemic, the larger trends in retail the industry needs to prepare for and how supply/demand will impact 2021.
Andy Tournas, founder of ThermoSpas, Hot Tub Products and the International Hot Tub Association, joins us on the podcast today to talk about all three. Andy reflects on his time in the industry, and shares some of the new products and services Hot Tub Products is bringing to the industry.
Check out other stories in SpaRetailer about Hot Tub Products:
Lifting the Burden
Hot Tub Products Launches New Marketing Campaign
Ben Poggemiller from Urban Life Pools & Hot Tubs joins us again to share what’s changed in his business since we spoke at the beginning of the pandemic. He talks about how they’re handling ordering, selling and customer follow up now that hot tubs are sold out.
Listen to our first episode with Poggemiller here.
Join Poggemiller’s Mastermind Facebook group.
https://sparetailer.com/feed/podcast/
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
(left to right) Neal Patel, COO; Nimisha Patel, CIO; Zena Shah, CFO and HR director; Ronak Shah, president and CEO
Ronak Shah runs Oklahoma-based Galaxy Home Recreation with his sister and extended family. Two years ago they started construction on a new location in Edmond, Oklahoma, an affluent suburb of Oklahoma City. The store was scheduled to open in March 2020, but then COVID hit.
Ronak shares how his father, Mukesh, started Galaxy and its evolution from pool tables, to coin operated machines, to hot tubs and how he and his sister Nimisha took over when Mukesh died unexpectedly. Now, the pair have grown the business even further, with an eye to do more.
Galaxy was honored as one of our Retail Stars in 2020. You can read that article here.
https://sparetailer.com/feed/podcast/
Dennis Gentek
Dennis Gentek has pretty much seen it all in the hot tub industry. His 32-year career in the industry, spent almost exclusively as a rep for Jacuzzi/Sundance, spans almost every dip, recession and worldwide crisis, which now includes the coronavirus. Gentek shares how his life as a sales rep has changed during the pandemic (a lot less travel), the industry trends he thinks are here to stay and the smart things he’s seen dealers do to stay ahead.
https://sparetailer.com/feed/podcast/
Allen Kalkomey
We’ve all become keenly aware of supply chains in 2020 — from toilet paper, to groceries, to all the things that make a hot tub. Custom Molded Products, or CMP, is one of the vital suppliers for hot tub manufacturers making everything from jets, valves, lights, sanitation systems and the list goes on. We talk to Allen Kalkomey, vice president of sales and marketing, and Vic Walker, director of marketing and product design.
Kalkomey and Walker bring different perspectives to the hot tub industry, with Kalkomey being relatively new to the industry, and Walker spending time at Dimension One Spas before moving to CMP. We talk how the coronavirus has impacted the industry, and their business (because can you really have a conversation these days without leading with that?), but mostly we discuss what it’s like to design and develop products for distinct hot tub OEMs.
Vic Walker
It’s a peek behind the curtain of how products come to be and what it’s like to understand, interest and balance manufacturer personalities. Walker is part of the teams that developed D1’s Bay collection and CMP’s SQR System.
https://sparetailer.com/feed/podcast/
This episode is sponsored by Marquis.
Marquis’ Vector21 hot tubs feature Vector Optimized Laminar Therapy™ (V-O-L-T™) which delivers up to 40% more flow volume, specifically engineered to achieve laminar flow. Variable Velocity Valves™ (V3) throttles 0 to 100 percent of the available water flow between multiple seats or to only one seat. Conal Jetpods are softer on the skin’s surface. Directional Jetpods offer more targeted sensation into the muscle mass. Orbital Jetpods rotate dynamically to create a kneading sensation. Specialized Massage Seat configurations include: Deep-Tissue, Relaxation, Shiatsu or Swedish Massage. Whitewater-4™ jet is high-flow therapy innovation, located in the footwell to enhance the benefits of leg and foot massage.
When Sabeena Hickman joined the newly formed PHTA in the fall of 2019, she thought she knew what her biggest challenge would be — continuing to merge two legacy associations. What neither she, or anyone, anticipated was the world being turned upside down by a global pandemic. Sabeena talks to us about how coronavirus changed the PHTA and industry’s year and how that impacted its new strategic action plan.
To become a member of the PHTA/IHTA visit PHTA.org
https://sparetailer.com/feed/podcast/
This episode is sponsored by Marquis.
AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER
Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.
How he went from being a wild kid, to a star Yellow Pages salesman, to hot tub industry entrepreneur. For every business partnership that’s soured, Greer has the opposite tale. We talk to him about his life in the hot tub industry and what happened to Core Covers during the shutdown and order influx.
A masked Core Cover employee works at his station.
“We all keep each other safe” says the banner hanging in Core Covers’ partitioned break room. The company hopes it inspires healthy choices outside the workplace.
Core Cover employees are sprayed with disinfectant before entering the building each shift.
Temperatures are taken twice as employees come onto the property.
https://sparetailer.com/feed/podcast/
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Neither Jeff nor Megan were able to enjoy the libations during this conversation between two industry legends. Haviland graciously recorded a podcast episode for us, and John “Legend” Bokor, who we had on back Episode #39 chats lakeside with longtime Haviland president Art Harre. Harre is retiring at the end of 2020 and reflects on his time in the industry. Sit back and enjoy fun tales of the industry past, and some ideas on how to tackles challenges of the future.
https://secureservercdn.net/198.71.233.231/o34.953.myftpupload.com/wp-content/uploads/2020/11/Two-Drinks-Teaser-Video.mp4
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Kathi Belcourt; photo: Aqua-Tech
Aqua-Tech Pools, Hot Tubs and Bathrooms has pivoted to not only survive the pandemic, but to thrive. Showroom manager, Kathi Belcourt, shares what they’ve done to keep sales flowing.
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Ben Poggemiller is a digital marketer turned hot tub business owner in Manitoba, Canada. He’s used his marketing background to put together a successful system to collect leads and sell spas without ever seeing a customer face-to-face. We interviewed Poggemiller before the COVID crisis, and he was kind enough to record the episode again, updating the information to reflect our new social distancing reality.
Check out Poggemiller’s hot tub business at Urban Life.
Learn more about Poggemiller’s marketing system.
Join Poggemiller’s Mastermind Facebook group
Let’s do our best to support each other and the industry right now! Join our Facebook group to share information, vent and find support during these difficult times.
Read more of our coronavirus coverage:
Retailer Reactions to COVID-19
Taking it Day By Day
In Times of Corona
COVID-19: What to Do Now
Pivot or Perish
All Updates
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Marquis.
Marquis’ Vector21 hot tubs feature Vector Optimized Laminar Therapy™ (V-O-L-T™) which delivers up to 40% more flow volume, specifically engineered to achieve laminar flow. Variable Velocity Valves™ (V3) throttles 0 to 100 percent of the available water flow between multiple seats or to only one seat. Conal Jetpods are softer on the skin’s surface. Directional Jetpods offer more targeted sensation into the muscle mass. Orbital Jetpods rotate dynamically to create a kneading sensation. Specialized Massage Seat configurations include: Deep-Tissue, Relaxation, Shiatsu or Swedish Massage. Whitewater-4™ jet is high-flow therapy innovation, located in the footwell to enhance the benefits of leg and foot massage.
Listen to a rebroadcast of a free webinar conducted by Clear Comfort and SpaRetailer. Megan is joined by Steve Berens to discuss how to conduct business while also social distancing. A few of the things covered include:
- Technologies for engagement and revenue
- Virtual selling
- Training Staff
- Build comfort and trust
- Protect, retain and train staff
- Sell experience over features
- Maximize each opportunity
You can also watch the video of the webinar, which includes slides and other information here.
Let’s do our best to support each other and the industry right now! Join our Facebook group to share information, vent and find support during these difficult times.
Read more of our coronavirus coverage:
Retailer Reactions to COVID-19
Taking it Day By Day
In Times of Corona
COVID-19: What to Do Now
Pivot or Perish
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
Don Riling, owner of Olympic Hot Tub, joins Megan on the podcast to talk about COVID-19 and how it is impacting his Seattle business. Riling had to close all of his stores after the state issued a stay-home mandate, which meant laying off 16 people. Riling shares the techniques he’s using to continue to get hot tub sales despite his physical locations being closed and how he’s personally coping with the hardship.
Let’s do our best to support each other and the industry right now! Join our Facebook group to share information, vent and find support during these difficult times.
Read more of our coronavirus coverage:
Retailer Reactions to COVID-19
Taking it Day By Day
In Times of Corona
COVID-19: What to Do Now
Pivot or Perish
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
If you haven’t met Greg Welsh you’ve probably heard his name before. Welsh is a longtime sales trainer in the hot tub industry, having started his career selling hot tubs in Portland before working for Watkins Manufacturing. Welsh is now an independent sales trainer who works across many industries. He joins Megan and Jeff to talk about the importance of training programs, what type of training he sees that works and how to get employees to engage in the process. He’s also got some great stories from his life on the road,
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Jeff and Megan talk to Steve Berens, the founder and CEO of Clear Comfort. Steve talks to us about his AOP system and what it does, but also what the next generation of hot tub buyers is going to demand from their hot tubs and buying experience.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Marquis.
AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER
Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.
Jamie Novak, NC Brands brand manager at BioLab, joins us on the podcast. Novak is about to complete her MBA from the Johns Hopkins Carey Business School, and talks about new marketing techniques to help you stand out in all the advertising noise.
A couple new tools Novak suggests are:
UserTesting.com, which gives you feedback on your website from real consumers.
SpyFU.com, which helps you research keywords that are working in your market.
Highlights from NC Brands trade show appearances, the Chris Marcano hologram and dancing chicken.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Bullfrog Spas.
Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!
Goodbye 2019! Megan and Jeff review the year for The SpaRetailer Podcast, the hot tub industry and their lives. We’ll be back with new episodes in February.
Megan and Jeff talk to John Bokor, aka Legend, and the face of the YouTube channel Legendary Pools & Spas. A regional sales rep with Haviland chemicals, John and “the other John” put together fun, informational and educational videos about the pool and hot tub industry. Megan was at the filming of their Nordic Spas video (her hair even makes an appearance at the 2:30 minute mark). John talks about his background owning a pool and spa retail store, his move to Haviland and how and why they got the YouTube channel started.
Other links from the show:
John’s favorite video from last Thanksgiving.
Marketing Outrageously by Jon Spoelstra
Business Wars podcast
The Men Who Built America on the History Channel
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
David Isaacs, owner of Isaacs Pools and Spas in Johnson City, Tennessee, talks about taking over the family business. The company went from a “small time” pool builder in Elizabethton to now having two retail locations in Johnson City, one that houses its Hot Spring line and the its Bullfrog line. Isaacs explains why he wanted to move the brands into separate showrooms and how each offers a different experience for his customers.
Expansion Stars: Bullfrog Spas of Tri-Cities
Widening the Funnel
The podcast will return after Thanksgiving!
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Marquis.
MicroSilk® SKIN HEALTH AND BEAUTY TREATMENT WHILE YOU SOAK
Marquis’ MicroSilk beauty treatment moisturizes and hydrates at the same time. Micro bubbles envelope your body in a soothing, effervescent cloud of oxygen, diving deeply into pores to restore collagen. MicroSilk leaves your skin silky with reduced fine lines and wrinkles. A MicroSilk bubble is negatively charged, approximately 50 to 100 times smaller than a typical hot tub bubble. Negatively charged ions are credited with increased serotonin production which is associated with emotional stability, a sense of well-being and promotes restful sleep. MicroSilk is available on Signature line models Spirit, Promise (1 pump), Resort, Euphoria, Epic, and all Vector21 hot tub models.
Learn More: http://www.marquisspas.com/accessories/microsilk/
Joe Stone in his original Manteca showroom in 2015
Most stores that sell swim spas started as hot tub stores and added swim spas down the line. When Joe Stone opened Swim Fitness in 2010, however, his focus from the start was selling swim spas. In fact, Stone thinks of his business as a swim spa store that happens to sell a few hot tubs instead of the reverse.
If you don’t recognize Stone’s name from our magazine (he’s been one of our Retail Stars as well as a panelist), you may know him as one of the original founders of Balboa Instruments, one of the largest manufacturers of hot tub control systems. Stone sold his stake in Balboa in 2007 and briefly retired before Michael Phelps and Master Spas enticed him to give retail a try.
Also, check out the CRM Stone recommends, Infusionsoft (now called Keap).
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Scott Clark has added four locations since he and his wife Shelley opened The Spa and Sauna Co. in Reno, for a total of five stores. But the last two stores he opened are more than 200 miles and a state away from his headquarters.
Clark purchased an existing business in California, which added stores in Santa Cruz and San Jose. He talks about what it’s been like to integrate these stores into his company, the importance of making incremental changes and the surprises that came up along the way.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Bullfrog Spas.
Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!
The second half of our conversation with Justin Miller, the founder of pHin. We talk about how pHin specifically works in hot tubs, and how Jeff is planning on using them in his company. We also touch on the inline hot tub version of pHin that’s currently being tested.
Not familiar with pHin? Check it out here.
A couple summers ago we tested pHin out for ourselves and had a good experience. You can read that review here.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Marquis.
Marquis’ Vector21 hot tubs feature Vector Optimized Laminar Therapy™ (V-O-L-T™) which delivers up to 40% more flow volume, specifically engineered to achieve laminar flow. Variable Velocity Valves™ (V3) throttles 0 to 100 percent of the available water flow between multiple seats or to only one seat. Conal Jetpods are softer on the skin’s surface. Directional Jetpods offer more targeted sensation into the muscle mass. Orbital Jetpods rotate dynamically to create a kneading sensation. Specialized Massage Seat configurations include: Deep-Tissue, Relaxation, Shiatsu or Swedish Massage. Whitewater-4™ jet is high-flow therapy innovation, located in the footwell to enhance the benefits of leg and foot massage.
Justin Miller has a background unlike any other we’ve had on the podcast before — NASA, Apple, eBay and Comcast just to name a few. His focus on customer experience at those companies helped lead him and a partner to develop pHin, a water monitoring device for pools and hot tubs. In part 1, we delve into Justin’s background, the early development days of pHin and the company’s acquisition by Hayward.
Not familiar with pHin? Check it out here.
A couple summers ago we tested pHin out for ourselves and had a good experience. You can read that review here.
This episode is sponsored by Strong Spas.
Experience true spa convenience at the touch of a button! Strong Spas’ fully-automated Dura-Shield™ HardCover is another example of Strong’s innovative engineering in a long line of industry firsts! Strong has taken the durability and strength of its HardCover and made the ease of use even simpler. Effortlessly open and close Dura-Shield with a simple turn of a key! Strong’s Dura-Shield™ HardCover holds 1,000+ lbs. and comes with a limited Lifetime Guarantee!
Read more about the Dura-Shield HardCover here.
Megan and Jeff are back with a new season of The SpaRetailer Podcast. We chat about our sudden departure last season, what we’ve been up to this summer (Megan reveals a big surprise) and what we’ve got coming up on episodes this fall.
We also introduce the SpaRetailer 10 — 10 questions we ask each guest at the end of the podcast about their life and business. Megan and Jeff take a stab at answering them as well.
Check out a few of the places mentioned in this episode for yourself:
Carleton Landing
Four Seasons Bora Bora
VRBO.com
PGA West Golf Course
Turks & Caicos islands
Scarpetta
Bazaar Meat
The Olive Garden
Javier’s
Williston Public Library
McDonalds
The Founder
Mindhunter
Sports Wars
Brad Thor books
Billions
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Bullfrog Spas.
Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!
Sean Doyle, longtime marketer and author of Shift, joins us on the podcast to discuss the marketing challenges facing small business owners. Sean works with businesses to help evaluate their marketing and develop a better strategy. You can learn more about his business, or get a copy of Shift, at seanmdoyle.com. You can also read the SpaRetailer article featuring Sean here.
Dan Friedman from The Hot Tub Store joins us on the podcast to talk about reviews. He was recently interviewed for a story on Yelp, and we talk about that as well as Google reviews.
Jeff and Dan’s stores both use Broadly to help them manage reviews, but there are a number of resources, just a few of which we list here.
Womply
PowerReviews
ReviewTec
Podium
DealerAutomatedReviewsSystem
Also, if your interest was piqued like Megan’s, or maybe just your hunger, you can look into sending your customer’s thank you treats from Smitty’s.
This episode is sponsored by Bullfrog Spas.
Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!
In the February/March issue of SpaRetailer, we outlined how the trucker shortage was impacting hot tub retailers. This week on The SpaRetailer Podcast we talk to a transportation expert about some of the issues facing that industry. Doug Punzel, president of Celtic Intermodal, has worked for more than three decades in transportation. Celtic also happens to be the intermodal company that co-host Jeff uses to ship his hot tubs from southern California to his stores in Philadelphia.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
This episode is sponsored by Marquis.
Marquis’ Vector21 hot tubs feature Vector Optimized Laminar Therapy™ (V-O-L-T™) which delivers up to 40% more flow volume, specifically engineered to achieve laminar flow. Variable Velocity Valves™ (V3) throttles 0 to 100 percent of the available water flow between multiple seats or to only one seat. Conal Jetpods are softer on the skin’s surface. Directional Jetpods offer more targeted sensation into the muscle mass. Orbital Jetpods rotate dynamically to create a kneading sensation. Specialized Massage Seat configurations include: Deep-Tissue, Relaxation, Shiatsu or Swedish Massage. Whitewater-4™ jet is high-flow therapy innovation, located in the footwell to enhance the benefits of leg and foot massage.
Longtime SpaRetailer columnist, Linda Cahan, joins us to talk about the right way to merchandise hot tub chemicals. Not the prettiest part of spa retail stores, you can still take a thoughtful approach to stocking chemicals.
Visit fastener website that Linda mentions here.
You can check out all of Linda’s past columns here.
This episode is sponsored by Bullfrog Spas.
Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!
In January Leslie’s Poolmart purchased independent retailer Aqua Quip. Aqua Quip’s president Brian Quint joins us on the podcast to talk about the acquisition and how they had readied their company so they could pounce on the opportunity.
Brian mentions several resources for business owners, which you can find below.
Vistage
Michael Gerber
The Great Game of Business
Ownership Thinking
On January 22, the Association of Pool & Spa Professionals and National Swimming Pool Foundation announced (again) that they were going to merge. Today we’re joined by Larry Caniglia, CEO of APSP, to discuss the reasons behind the merge, where they’re at in the process and what the industry can do to help the merge be successful.
To learn more about the new Pool & Hot Tub Alliance and the merge process you can view the press release and FAQs.
This episode is sponsored by Marquis.
MicroSilk® SKIN HEALTH AND BEAUTY TREATMENT WHILE YOU SOAK
Marquis’ MicroSilk beauty treatment moisturizes and hydrates at the same time. Micro bubbles envelope your body in a soothing, effervescent cloud of oxygen, diving deeply into pores to restore collagen. MicroSilk leaves your skin silky with reduced fine lines and wrinkles. A MicroSilk bubble is negatively charged, approximately 50 to 100 times smaller than a typical hot tub bubble. Negatively charged ions are credited with increased serotonin production which is associated with emotional stability, a sense of well-being and promotes restful sleep. MicroSilk is available on Signature line models Spirit, Promise (1 pump), Resort, Euphoria, Epic, and all Vector21 hot tub models.
Learn More: http://www.marquisspas.com/accessories/microsilk/
Part 2 of Jeff’s journey to purchase Spring Dance Hot Tubs. Surprise — the deal actually gets done! But there are a lot of bumps along the way.
Thanks for all of your support this year!
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air. And if you’re so inclined — leave us a review!
This episode is sponsored by Marquis.
Celebrity & Celebrity Elite high flow therapy jets are engineered to provide the most satisfying low pressure massage to penetrate muscles without punishing pressure. They vary in size from small neck jets to large straight, rotator or multi-port jets for a varied massage experience. The water flow is adjustable and jets can also be interchanged to provide a unique feel to the soak. The Hollywood Elite features a Whitewater-4 jet in the footwell for an exhilarating, whole-body blast! The jets are easily controlled with an inward-facing panel and a zone control in the Hollywood Elite. CELEBRITY HOT TUBS & CELEBRITY ELITE from Marquis give you HIGH FLOW FOR EXHILARATING FUN!
We finally go in-depth with cohost Jeff about the process he went through to buy his company. Jeff is candid about some of the obstacles he faced, things that went wrong and the costs associated with everything. While each business transaction is unique to the company and people, if you’re interested in buying or selling a hot tub company you’ll want to give this a listen.
We broke this into two parts, so check back on the 19th to hear the rest.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
Megan and Jeff meet in Las Vegas at the Pool | Spa | Patio Expo and chat with Troy Derheim. Troy is the owner of My Aquatics Services — a pool construction, service and hot tub retail company — in the Fargo/Moorehead area. But we’re talking to Troy about his passion project, Aquatics Empowered, a nonprofit he’s starting to help provide aquatic facilities and therapy to communities of all sizes.
Learn more about Aquatics Empowered on its website and read the SpaRetailer article here.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
Norm Coburn from New England Spas in the Boston metro has been attending the industry trade shows for 30+ years. In this episode he tells us when he starts planning for the show (six months in advance!), what he tries to accomplish when he’s there and his strategy for shows. Norm shares how the industry trade shows are different now versus when he started in the industry — and products he’s brought back that succeeded and bombed.
You too can have your own Moses duck, but we’re guessing that Norm would be happy to give you one for free. See them on Amazon.
Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.
In this episode Megan and Jeff talk to Tom Junck, co-owner of Combined Pool & Spa in Sioux Falls, South Dakota. Tom’s store has won the Caldera Dealer of the Year award the last five years. The company also have more than 280 Google Reviews and is rated at 5 stars.
But the real reason we wanted to talk to Tom is because his company is very successful in selling other outdoor products like patio furniture and fire pits. We talk to Tom about the keys to their success in outdoor products as well as what it’s like to attend both the patio and pool and spa shows.
Jeff and Tom mention an article about the growth of Sioux Falls and other midwest cities, which you can read from Bloomberg here.
Also, if you aren’t familiar with the Gemini Effect, you can read more about it on its website, here. Gemini is essentially a working group that allows retailers to compare their numbers and KPIs to find ways to improve.
Thanks for listening. You can now send us your questions via voicemail and we’ll play them on the podcast, call 405-992-0160. You can also email us at podcast@sparetailer.com.
You may have already read about Flint Hills Spas in our last issue. But we think this story is so unique that it’s worth returning to. Megan and Jeff discuss the unlikely partnership that has formed between the former and new owner and the confidence and respect it must take.
This episode is sponsored by Marquis.
MicroSilk® SKIN HEALTH AND BEAUTY TREATMENT WHILE YOU SOAK
Marquis’ MicroSilk beauty treatment moisturizes and hydrates at the same time. Micro bubbles envelope your body in a soothing, effervescent cloud of oxygen, diving deeply into pores to restore collagen. MicroSilk leaves your skin silky with reduced fine lines and wrinkles. A MicroSilk bubble is negatively charged, approximately 50 to 100 times smaller than a typical hot tub bubble. Negatively charged ions are credited with increased serotonin production which is associated with emotional stability, a sense of well-being and promotes restful sleep. MicroSilk is available on Signature line models Spirit, Promise (1 pump), Resort, Euphoria, Epic, and all Vector21 hot tub models.
Learn More: http://www.marquisspas.com/accessories/microsilk/
We’ve revamped The SpaRetailer Podcast! We’ve got a new intro and are welcoming Jeff Bailey to the podcast as our new cohost. Jeff is the owner of Spring Dance Hot Tubs, which has three locations in the Philadelphia metro. In his first episode we talk about how Jeff got into the hot tub industry, his work with the IHTA and a little bit about his recent buyout of his longtime business partner, making him sole owner of Spring Dance.
This episode is sponsored by Marquis.
AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER
Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.
https://www.youtube.com/watch?v=zjdUYjBbr7c
It’s a buzz word that Linda Cahan has been talking about in SpaRetailer a lot. We talk through what experiential retail is and practical ways it can be applied in your store. After this episode we’ll be taking a summer hiatus — see you in August!
Longtime columnist Linda Cahan joins us to discuss some of the good and bad things she sees in hot tub retail stores. A few topics we cover:
— The decompression area
— Clean bathrooms (with changing tables)
— Using mannequins (Linda likes mannequinmadness.com)
— Lighting
— Signage
Megan talks with My Retail Coach, Danielle Lavallee Wasson, about how you can create the ultimate shopping experience for customers in your hot tub showroom. For 25 years, Danielle has coached hot tub retailers on four continents, helping them grow their retail businesses. We know she’ll provide some valuable insight for your business too.
In part I, the founder of Mainely Tubs discusses why he converted his business to an employee-stock-ownership plan.
Danielle Lavallee Wasson joins us again to delve into how to best track your marketing.
Megan and Danielle Lavallee Wasson delve deeper into her recent article about key performance indicators, tackling some of the performance ratios and easy ways to track them.
A Valentine’s Day remembrance — Sky Matula reflects on the fire that destroyed his childhood home and his mother’s message to the world.
What is SEO and organic marketing? How can it help me get more leads and increase sales?
Search engine optimization or SEO helps drive traffic to your website by providing search engines like Google, Yahoo and Bing the information they need to match what people are looking for online.
In this podcast, David Carleton from SpaPoolMarketingSuccess.com reveals what you need to give the search engines drive more traffic, generate more leads and increase sales.
Don Riling worked at Olympic Hot Tub for 21 years before he purchased the business. Hear about how his role at the company evolved and the process of buying the company — including the long waits, roadblocks and “psychic spas.”
A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing both? We had the same questions (and more). Dave Carleton joins The SpaRetailer Podcast again to help explain strategies for both marketing mediums.
As employees of All Seasons Pools & Spas, Adam Litke and Loren Cohodes would talk about one day being the owners. Then they actually told their boss they were interested, he gave them a number and the rest is history. Hear how they put the deal together and what they’ve been up to since then.
Kelly King was a longtime employee at Mountain Hot Tub in Bozeman, Montana. In 2014 he bought the company. In this episode of the podcast King shares why he wanted to buy the business and how he made it happen.
Tyler and Greg from The Brothers Pools Service and Repair share their strategy for online reviews, and how they used it to grow their new business.
Peek behind the editorial curtain with Megan and Dave to learn how our Expansion Issue came to be.
Dave shares how his automated reviews system works.
Read the corresponding magazine articles here and here.
DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a company that helps dealers get more from their marketing and advertising using unique strategies in lead generation and conversion, internet marketing and social media. To learn more, call 858-442-3131 or go to SpaPoolMarketingSuccess.com.
Some of the common problems with review sites and how to handle negative online reviews.
Read the corresponding magazine articles here and here.
DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a company that helps dealers get more from their marketing and advertising using unique strategies in lead generation and conversion, internet marketing and social media. To learn more, call 858-442-3131 or go to SpaPoolMarketingSuccess.com.
Not getting very many online reviews? Having trouble navigating Yelp, Google and Facebook reviews? Our online expert Dave Carleton explains some of the issues surrounding getting and managing your online reviews.
Read the corresponding magazine article here.
DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a company that helps dealers get more from their marketing and advertising using unique strategies in lead generation and conversion, internet marketing and social media. To learn more, call 858-442-3131 or go to SpaPoolMarketingSuccess.com.
Welcome to the first episode of The SpaRetailer Podcast. We introduce ourselves and talk about the origins of SpaRetailer magazine.