Brand, Market, Flourish: Recent Episodes

Louise Rowland

Welcome to the Brand, Market, Flourish Podcast! I’m your host, Louise Rowland. I’m a brand and marketing strategist and designer and the owner of Fleurir Online. Here on the Brand, Market, Flourish podcast, I’ll bring you actionable tips and advice on all things branding, marketing and business so you can build your own flourishing online brand.Using my 15+ years of experience in marketing coupled with my passion for building brands online, my mission is to help and support as many female online business owners as possible in building a brand that STANDS OUT and BOOKS OUT!I know you are destined for greatness and I want to be the one to help you achieve it! Imagine how it would feel waking up every day with a clear vision for your business. Amazing right! Let's get started!

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In this episode of the Expand Your Impact podcast, I’m talking about the notion that there is only one way to achieve success. I discuss why it’s so important to avoid the trap of one-size-fits-all thinking, and how embracing that there are multiple ways of doing business can actually be the key to your success.

I give real-life examples of statements that I’ve seen and provide alternative messaging ideas showing that it’s possible to position yourself as an expert in your industry without scaremongering.

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - From Services to Digital Product Roadmap - https://fleurironline.com/roadmap

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In episode 34 of the Expand Your Impact podcast, I talk about the power of working with a mentor in your business.

I also explore the difference between private mentoring and group mentoring as well as how you can find the perfect mentor for you. In addition to this, I share some of my own mentoring experiences that I’ve had throughout my business so far.

If you’ve been thinking of hiring a mentor to support you in your business then keep listening because this is the episode for you.

WHAT’S INCLUDED:

  • What is a mentor?
  • The difference between a mentor and a business coach
  • Private mentoring vs group mentoring
  • Qualities of an effective mentor
  • How to find the perfect mentor for you
  • My own experiences with mentoring
  • How my private mentoring program works

WORK WITH ME

If you’d like to find out more about how I can support you with your marketing and scalable business goals, visit fleurironline.com/private-mentoring.

Once you’ve done this, head on over to the application form to apply to work together. I’ll then be in touch to book a call so we can get to know each other and to see how I can best help you.

APPLICATION FORM >>> https://fleurironline.com/private-mentoring-apply

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas

JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist

SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

SIGN UP TO THE WEEKLY DIGITAL DIARIES EMAILS >>> https://fleurironline.com/digital-diaries

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In this episode of the Expand Your Impact podcast, I’m talking about modernising the term passive income and bringing it into the 21st century.

We need to step into the modern day and see passive income for what it is. A means of uncapped income potential from an asset that you create once in your business and sell over and over again. That’s what in my opinion, passive income means.

I also talk about:

  • Traditional types of passive income compared to digital products, courses and programs as passive income
  • The passive income streams that I have in my business
  • Ways that passive income has transformed my business and life

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas

JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist

SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

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In this episode of the Expand Your Impact podcast, I’m sharing my business and goals for the next 12 months in my business.

Listen in to this episode to hear me talking about:

  • The relaunch of the podcast - this one is already in motion because you’ve just listened to the second episode of the all new Expand Your Impact podcast.
  • Creating four brand new courses - I must be crazy but I’m going to be launching four brand new courses this year to support you on your scalable business journey.
  • Restarting the weekly Digital Diaries emails - Get weekly behind the scenes emails from me every Thursday as I build out my new scalable business model.
  • Launching a quiz - Want to know what’s next on your passive income journey? I’m launching a free quiz to help you.
  • Increasing my visibility - I’m talking guest podcast features and quadrupling my email list numbers.
  • Officially launching Made by Fleurir - It’s time to show my template shop some love and officially launch it with some brand new templates.

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas

JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist

SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

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Oh hey! Have you noticed that things are looking a little different around here? That’s right - the podcast has been rebranded and it is stepping into its 2.0 era.

So it’s goodbye to Brand, Market, Flourish and hello to Expand Your Impact. This means that not only is there a new name, there is also new cover art and a new intro.

In this episode, I’m going to be sharing the reasons why I’ve changed up the podcast name and also what you can expect going forward.

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

WEEKLY DIGITAL DIARIES EMAIL SERIES >>> https://fleurironline.com/digital-diaries

FREE ROADMAP - From Services to Digital Products - https://fleurironline.com/roadmap

JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist

SHOP SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

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Does your business support your lifestyle or do you feel like your business is taking over your life?



There are essentially two ways that you can build a business:



1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth



OR



2. Decide how you want your life to look and create a business that fits around that.



I know which one I’d prefer.

In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business.

Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode.

LINKS:

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

  • Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB

  • Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

  • Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

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I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business.

This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.

Cindy's question is...

I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.

In this episode, I talk about:

  • The different ways you can market your website template shop
  • The three types of marketing strategies - build, borrow and buy
  • The steps I would take if I were starting a template shop without an audience

If you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question.

LINKS:

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

  • Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

  • Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand

  • Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

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In this episode, I’m going to be talking you through how to create your big-picture strategy for the year.

I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one.

When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then time to start thinking about the future of the business and that’s where strategy comes in.

Creating a big-picture strategy for your business doesn’t need to be overwhelming and I’m going to show you that in this episode.

Resources:

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

  • Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

  • Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand

  • Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

Join me every Monday for a brand new episode!

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In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling.

More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging.

After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Creating a digital product is one thing but actually launching it is a whole other topic in itself.

During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong!

Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. 

In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product. 

  • Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist 

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 

  • Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 

  • Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

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I know that tech can sometimes be a stumbling block when it comes to building digital products into your service-based business model so if you’re someone who is feeling overwhelmed with not knowing what tech you need, this episode is for you.  I’m going to be sharing with you the exact tools that I use in my business to create and sell digital products.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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I’m going to guess that if you haven’t yet created a digital product but it’s something that you want to incorporate into your business, there is something holding you back. There could be many reasons why you haven’t made a start on this part of your journey and in today’s episode, I’m going to highlight 5 common limiting beliefs keeping you from creating your digital product and my own perspective on each of these to help you overcome them.

If you’re currently experiencing any of the limiting beliefs I talk about in this episode, I really hope that this will help you change your perspective on them and give you the confidence to just get started.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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If you’re thinking about creating your first (or next) digital product but you’re asking yourself…

How do I know this is something that they actually need?

OR

What if I create it and no one buys it?

Then you’re going to want to listen to this episode because I’m sharing with you 5 ways that you can validate your idea for your digital product so that you can be sure you’re not wasting time creating a product that people aren’t interested in.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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When I started out in business, finding the time to work on my own business was challenging. I felt guilty if I was working on my own projects instead of working on projects for my clients. However, I’ve since gotten a lot better at managing my time and thanks to my digital products and one-to-many offerings, I now have a lot of time to spend working on marketing, product development and other tasks within the business.

Actually finding the time to create these products was most definitely a challenge to begin with as you’ll hear if you have listened to the last episode where I talk about how I struggled to make time to create and launch my Showit template shop and what I did so that I could finally get it done.

If you’re struggling to make time in your business to work on your own projects, whether that’s creating digital products, marketing or anything else business-related, keep listening because this episode is for you.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Are you wondering when is the right time to build digital products into your business model? Just like anything in life and business, there is never truly a right time and you may never feel 100% ready but there are some factors to consider before doing so.

This is the third episode in this 10-part series and I’m going to be talking about when exactly is the right time to create digital products. I’ll also be sharing with you a mistake I made when creating my Showit website template shop so that you can hopefully avoid doing the same.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Welcome back to the second episode of this 10-part series all about building digital products into your service-based business.

If you’re struggling with idea paralysis when it comes to what digital product to create, you’re going to find today's episode helpful because I’m sharing with you 8 digital product ideas for your service-based business along with examples for each of them.

If you haven’t yet listened to the first episode in this series, then I’d definitely recommend giving it a listen after you’ve finished this one.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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In preparation and celebration of the launch of my new program, Expand Your Brand which launches on Tuesday 27th September, I’m releasing a 10-part series of short episodes all about digital products.

Today is the first episode of the series and I’m going to be sharing with you how you can ensure that you’re creating digital products that people actually want.

So, how do you create digital products that people actually want? The answer… market research. Listen to this episode to find out why market research is an essential part of any business and how you can conduct it in your business.

Be sure to check out all of the other episodes in this 10-part series and if you’re looking for support, accountability, and guidance in building digital products into your business, be sure to join the waitlist for Expand Your Brand at fleurironline.com/waitlist.

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Fed up with social media? In today's episode, I’m going to be sharing with you 7 different ways that you can market your business outside of social media.

Something that I have always been so passionate about within my own business and within my business ethos and messaging is not having to rely on social media as a marketing platform.

There are so many different ways to market your business and more often than not, when we begin our businesses, social media, particularly Instagram, is the go-to platform for marketing. However, Instagram isn’t the only way to quickly seek out your ideal audience so tune in to hear some alternative methods for marketing your online service-based business.

Thanks so much for joining me for another episode! Join me every Monday for a brand new episode.

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

  • Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

  • Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Don’t you just love getting a glimpse into how other people run their businesses? I know I do!

In episode 16 of the Brand, Market, Flourish podcast, I’m going behind the scenes and sharing with you the exact marketing strategy that I use in my business.

I’m sharing this insight into my own marketing strategy as I know that it can be useful to see how others market and run their business. However, all businesses and business owners are different and what works for me, may not necessarily be right for you so I want you to take what you need from this episode and adjust it to fit into your own business.

Thanks so much for joining me for another episode! Join me every Monday for a brand new episode.

  • Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

  • Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

  • Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

  • Let’s connect on Instagram >>> https://instagram.com/fleurironline

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In episode 15 of the Brand, Market, Flourish podcast, I’m sharing what you can do when your business is going through a slow season.

EPISODE OVERVIEW

  • Some of the reasons why business feels slow right now
  • 6 things you can work on during these slow seasons

Thanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas 

APPLY FOR THE CLARITY & CONFIDENCE MINIMIND >>> https://fleurironline.com/minimind 

SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop 

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In episode 14 of the Brand, Market, Flourish podcast, I’m talking about some of the common fears and mindset blocks around creating digital products in your design business. And because I of course want to help you overcome them, I’ll be sharing ways you can do this.

EPISODE OVERVIEW

  • 4 common fears and mindsets blocks when it comes to creating digital products
  • 5 ways in which you can overcome these fears and turn your mindset blocks around

Thanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas for Designers - https://fleurironline.com/digital-product-ideas

APPLY FOR EXPAND YOUR BRAND >>> https://fleurironline.com/program-waitlist

SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop

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In episode 13 of the Brand, Market, Flourish podcast, I’m talking about how you can get started with creating your first digital product in the next 30-days.

EPISODE OVERVIEW

  • What is a tripwire
  • Why a tripwire is a great first digital product
  • The benefits of a tripwire
  • How to decide on your tripwire product
  • How to create your tripwire product

Thanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

FREE GUIDE - 20 Digital Product Ideas for Designers - https://fleurironline.com/digital-product-ideas 

APPLY FOR EXPAND YOUR BRAND >>> https://fleurironline.com/program-waitlist 

SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop 

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In this episode, I’m sharing some behind-the-scenes as to the changes happening here at Fleurir Online. 

I have recently niched down to become a mentor for designers and this podcast episode talks more about my decision around how that came about and why it’s been years in the making. 

I also share the different ways that we can work together along with the offers coming to the business in 2022.

JOIN MY GROUP PROGRAM FOR DESIGNERS WAITLIST

https://fleurironline.com/waitlist 

WAYS TO WORK TOGETHER

1:1 Mentoring - https://fleurironline.com/mentoring-for-designers 

Expand Your Brand Mastermind - https://fleurironline.com/mastermind 

CONNECT ON INSTAGRAM

https://instagram.com/fleurironline

CHECK OUT MY SHOWIT WEBSITE TEMPLATES

https://fleurironline.com/shop 

New episodes will now be released every Tuesday moving forward

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In this episode, I'm talking to Tatum Brandt about her experience building a digital product shop as a service provider.

Tatum was the first-ever client I worked with to support in creating and launching her digital product shop back in 2019 and in fact, is one of the reasons I support service-based business owners in this way today.

Episode Summary:

  • How Tatum managed building her digital product shop alongside working with custom design clients
  • The strategy Tatum used to sell 10 website templates in a weekend during her launch
  • The split in terms of revenue that her website templates bring into the business
  • What marketing strategies Tatum built out whilst working together
  • Tatum's experience of working with me inside of my 1:1 program

About Tatum Brandt
Tatum is the founder and creative director of Brandt Creative Co., a design studio serving the fitness and wellness industry.

As an award-winning designer, she loves working with fellow go-getters to help reach their business goals through gorgeous branding and powerful website design and development.

She’s passionate about the fitness and wellness industry. After working with over 100 entrepreneurs, she recognized a need for more accessible creative content and launched a creative template shop, Built by Brandt.

Connect with Tatum:
https://www.instagram.com/builtbybrandt.co/
https://www.instagram.com/brandtcreative.co/
https://builtbybrandt.co/
https://brandtcreative.co/

Ways to work with me:
1:1 Brand and Marketing Strategy Program >>> https://fleurironline.com/brand-marketing-coaching
Expand Your Brand Mastermind >>> https://fleurironline.com/mastermind
In-person VIP Day >>> https://fleurironline.com/vip-day

Apply to work with me:
https://fleurironline.com/apply

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It’s episode TEN of the Brand, Market, Flourish podcast and in this episode, I’m sharing my journey on how I got started with digital products.

EPISODE OVERVIEW

  • Setting up my first tripwire product
  • Launching my Showit website template shop
  • How I got started helping others create and launch their digital products
  • My template shop journey so far
  • What’s next for my Showit template shop

Thanks so much for joining me for another episode! Join me every Wednesday for a brand new episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

APPLY FOR THE EXPAND YOUR BRAND MASTERMIND STARTING SEPT ‘21 >>> https://fleurironline.com/mastermind

SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop

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In episode nine of the Brand, Market, Flourish podcast, I’m talking about How to Turn Your Service into a Digital Product.

EPISODE OVERVIEW

  • Discover the two ways to scale your service-based business
  • Find out the benefits of adding digital products to your business
  • Expand your impact and your income by supporting businesses at each stage of their customer journey
  • 9 tips to turning your services into digital products

Thanks so much for joining me for another episode! Join me every Wednesday for a brand new episode.

CONNECT ON INSTAGRAM

https://instagram.com/fleurironline

EXPAND YOUR BRAND MASTERMIND

Apply for the Expand Your Brand Mastermind starting Sept '21 https://fleurironline.com/mastermind

SHOWIT WEBSITE TEMPLATES

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In episode eight of the Brand, Market, Flourish podcast, I’m talking about How to Stay Consistent at Marketing Your Business.

EPISODE OVERVIEW

  • Why consistency is important in business
  • Ensure your messaging is clear
  • Make a plan to show up
  • Maintain brand consistency
  • Get support and accountability

Thanks so much for joining me for another episode! Join me every other Wednesday for a brand new episode.

CONNECT ON INSTAGRAM https://instagram.com/fleurironline

SEE HOW WE CAN WORK TOGETHER https://fleurironline.com/services

SHOWIT WEBSITE TEMPLATES Check out my Showit website template shop at https://fleurironline.com/shop

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In episode seven of the Brand, Market, Flourish podcast, I’m talking about How to Create a Content Marketing Plan for Your Business.

EPISODE OVERVIEW

  • Understanding the different types of content
  • Identify your content pillars
  • Brainstorming content ides
  • How to repurpose your content
  • Why use a content calendar
  • How to create your content calendar

Thanks so much for joining me for another episode! Join me every other Wednesday for a brand new episode.

CONNECT ON INSTAGRAM - https://instagram.com/fleurironline

SEE HOW WE CAN WORK TOGETHER - https://fleurironline.com/services

SHOWIT WEBSITE TEMPLATES - https://fleurironline.com/shop

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**In episode six of the Brand, Market, Flourish podcast, I’m talking about How to Create a Marketing Plan for Your Business.

EPISODE OVERVIEW**

  • Step One - Identify Your Goals
  • Step Two - Understand Your Audience
  • Step Three - Know Your Marketing Platforms
  • Step Four - Create Your Content Calendar
  • Step Five - TAKE ACTION!
  • Step Six - Test and Measure Your Plan

Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline LET'S WORK TOGETHERFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/
Take a look at my brand and marketing VIP Intensives https://fleurironline.com/vip-day
Work together in my 1:1 brand and marketing program https://fleurironline.com/brand-marketing-coaching
Join the waitlist for my Marketing Mastermind launching Sept 2021 https://fleurironline.com/mastermind Check out my Showit website template shop at https://fleurironline.com/shop

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**In episode five of the Brand, Market, Flourish podcast, I’m talking about 3 ways to build and grow an audience online.

EPISODE HIGHLIGHTS**

  • Building, borrowing, and buying your audience
  • Marketing strategies and options for each of the three ways
  • The pros and cons for building, borrowing and buying your audience

Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline LET'S WORK TOGETHERFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/
Take a look at my Brand and/or Marketing VIP Intensives https://fleurironline.com/vip-intensive
Work together in my 1:1 brand and marketing program https://fleurironline.com/brand-marketing-coaching
Join the waitlist for my Marketing Mastermind launching Sept 2021 https://fleurironline.com/mastermind Check out my Showit website template shop at https://fleurironline.com/shop

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In episode four of the Brand, Market, Flourish podcast, I’m sharing eight tips to help you stay motivated so that you can reach your goals.

Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline

Check out my Showit template shop at https://fleurironline.com/shop

Find out more and join the Blooming Brand Academy https://fleurironline.com/bba/

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**In episode three of the Brand, Market, Flourish podcast, I’m talking about how you can build a brand, not just a business.

EPISODE HIGHLIGHTS**

  • The difference between a business and a brand
  • Why you can't build a brand without first building a business
  • How to establish if there is a need for your offer
  • How to identify what products and services you should be offering
  • The steps you need to take to build your brand online

Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline Find out more and join the Blooming Brand Academy https://fleurironline.com/bba/ Check out my Showit template shop at https://fleurironline.com/shop

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Welcome to episode two of the Brand, Market, Flourish podcast. In today's episode, I’m talking about the differences between the terms brand, branding and brand identity because believe me, there are differences.

EPISODE HIGHLIGHTS

  • What the differences are between brand, branding and brand identity
  • What a brand actually is and how it’s different to branding
  • What goes into brand strategy
  • How brand identity isn’t just a logo

Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline Find out more and join the Blooming Brand Academy https://fleurironline.com/bba/ Check out my Showit template shop at https://fleurironline.com/shop

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**Welcome to the first-ever episode of the Brand, Market, Flourish podcast. I honestly can’t believe I’m recording this. Launching a podcast has been on my yearly goals list for the past two years but I just kept putting it off. 

EPSIODE HIGHLIGHTS**

  • How being an entrepreneur was never part of the plan
  • My first business before Fleurir Online
  • How I got into marketing and design
  • How I knew that branding and marketing was my calling
  • How being made redundant when I was 5 weeks pregnant was the best thing that could have happened
  • The changes that have happened in my business so far and how they have led me to where I am now
  • How I transitioned from custom branding and web design to launching digital products and one-to-many offerings

Thanks so much for joining me on my episode debut!  Join me each and every Wednesday for a brand new episode.

Let's connect on Instagram at https://instagram.com/fleurironline
Check out my Showit template shop at https://fleurironline.com/shop
Find out more and join the Blooming Brand Academy https://fleurironline.com/bba/