The Flipped Lifestyle Podcast: Recent Episodes
Shane & Jocelyn Sams
We are a husband & wife team that works together at home. Our family makes it’s entire living on the internet, we can show you how your family can too!
How do I set and raise my price for my online business?I have so much time. What do I do first?How do I grow a community?These are the questions answered on today's Earn & Grow Show!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://shaneandjocelyn.com
How should I price my membership?How can I get on more podcasts?How do I make the time to run my online business?These are the questions we're answering on today's Earn & Grow Show!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://shaneandjocelyn.com
On today's Earn & Grow Show, we tackle these questions:1. How do I get more interaction in my online community?2. Should I start running Facebook ads?3. How do I find the time to run my online business?Click here to learn more: https://shaneandjocelyn.com
On today's Earn & Grow Show, we answer some great questions from our community!1. Should a QR code take people to my website or lead magnet?2. How can I repurpose video content for an ebook?3. How can I get free trial members to stay and pay?4. Should I be everywhere on social media?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Hey y'all! We're beyond excited to have you join us for a very special episode. We're celebrating a significant milestone in our lives - a whole decade since we took the leap and quit our jobs to become full-time online entrepreneurs.In this episode, we want to take you on a journey down memory lane. We'll reflect on the last ten years and share the remarkable highs, the inevitable lows, and the incredible lessons we've learned along the way. From our very first steps into the world of online business to the joy of building a thriving community of entrepreneurs through our platform, it's been an amazing ride.But wait, there's more! We're thrilled to announce our next adventure: healandgrow.com!Heal and Grow is a safe space for individuals seeking a path to transformation beyond traditional methods. Whether you're dealing with unexplained physical discomfort, mental challenges, or simply seeking personal growth, our platform offers a roadmap to self-discovery and empowerment. Together, we'll navigate the depths of our inner landscapes, uncover hidden truths, and pave the way for a life filled with joy, purpose, and authenticity.Embrace the journey of healing and growth with us. Your transformation begins from within.We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
On today's Earn & Grow Show, we're answering some questions from the community!1. Is my niche too small?2. Do i build a free or paid community?3. is my niche oversaturated?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
On today's Earn & Grow Show, we're tackling a few questions:
- Should I focus on improving my sales funnel or growing my list?
- How do I expand my audience?
- Where should i put my offer?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Today on the Earn & Grow Show, we're answering questions about AI, free vs paid content, fast-tracking success, and email marketing!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
We're answering questions from The Flipped Lifestyle Podcast on Today's Earn & Grow Show!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!Learn more at https://www.flippedlifestyle.com!
Create multiple streams of revenue from what you already know!In today’s episode, we discuss: Building a bridge vs taking a leap Monetizing your content Scaling your business with memberships Building out your team Creating multiple streams of revenueToday’s guest on The Flipped Lifestyle Podcast is Chad Allen!Chad was in the book publishing industry for over 20 years, and now he helps writers get their books into the world in his BookCamp membership community! Chad has over 220 people paying him $49 per month.In this episode, Chad and Steven Foust talk about moving from a 1-on-1 coaching service to a membership and how you can scale that business!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
When starting an online business, tap into resources and the networks you already have!
In today’s episode, we discuss:
Starting a 2nd online business Working together as a couple & having your own thing What are you curious about? Marketing a new business to your existing audience Setting up a referral/affiliate program
Today’s guest on The Flipped Lifestyle Podcast is Daniel Whitworth!
Daniel and his wife Nicole are 2 of Flipped Lifestyle’s most successful students! Nicole started YourNursingTutor.com a few years ago, and Daniel has been helping her run that business. They’ve hit several 5-figure months!
After being on the road with us for a couple of years, Daniel decided that he also wanted to start his own business. He is an expert in tech and helping other entrepreneurs get their businesses off the ground. He is now “Helping Business Owners Automate Their Busywork!” at DanielWhitworth.com!
Instead of starting from scratch, we talk about how Daniel can use his existing audience and network to get momentum out of the gate.
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
We help Brenda grow her online business!
In today’s episode, we discuss:
Growing your audience Content creation strategy What to name your Facebook group Using a live event to get sales Be clear, not clever
Today’s guest on The Flipped Lifestyle Podcast is Brenda Knight of DivorcedDiamondGirls.com!
Brenda's goal is to reach women around the world with unresolved emotional darkness from divorce, or ending of a relationship, and inspire and empower them to transform into bright shining, like the DIAMOND they truly are!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
You can continue to grow your audience and even get customers before your membership is built!
In today’s episode, we discuss:
Growing a Facebook group to get leads If you can sell one thing, you can sell anything How to get beta members while building your business Transitioning to a membership site Do you need to make more content?
Today’s guest on The Flipped Lifestyle Podcast is Flipped Lifestyle Community member Jason Webb! He runs an online business called TheProfitableSalesman.com!
Jason has been an entrepreneur all of his life, going back to when he sold Jolly Ranchers in school. He learned a lot in his 20s through trial and error, and then he joined a tire company, where he became the top salesman.
Now, Jason wants to help other Christian entrepreneurs improve their sales.
In this episode, Steven and Jason talk about focusing on one platform to grow your business. Jason is doing some coaching and wants to add a membership site to his offers, so they discuss the best ways to make that happen.
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
Sometimes, in online business, you just have to do it before you’re comfortable.
In today’s episode, we discuss:
Getting your offer in front of more people Figuring out where to post content Doing local events to get early customers Making sales from testimonials
Today’s guest on The Flipped Lifestyle Podcast is Nicole Grey of ReadingTeacherSupport.com!
Nicole has been in education for 22 years, and her main priority is to help ACT and SAT students prepare for their exams.
At the time of this recording, Nicole has already gotten 2 people to pay her $147! If you can find 2, you can find 202, and our goal is to help Nicole find more customers.
Nicole wants to create content, but she’s been a bit hesitant because she’s not sure what kind of content she should create or where she should post on social media. Sometimes it helps to simplify and ask yourself who you’re posting for and where they consume content!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
How can you get 100 people to join your membership and pay you every single month?
In today’s episode, we discuss:
Life is based on relationships Email marketing tips Hitting pain points in potential customers Short, value-based webinars
Today’s guest on The Flipped Lifestyle Podcast is Eric Wooten from AltaredMarriage.com!
Eric is one of Flipped Lifestyle’s coaches because his online business has grown steadily over the past few years, and he has the knowledge and experience to coach others who are just a few steps behind him in their journey!
Eric started his RelationShots YouTube channel right before the pandemic, and has been consistently making videos every single week for 3+ years now.
At the time, his plan was to make YouTube videos and do public speaking, but, when the world shut down, he had to adjust his plans. That’s when he started doing online group coaching and launched his membership. Now he has over 80 members paying him monthly!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
Follow the Flipped Lifestyle framework that has gotten us millions of downloads!
In today’s episode, we discuss:
The Flipped Lifestyle Podcast framework Choose your guests wisely What to script and what not to script Preparing for your guest What to ask your guests for a good interview
Hey y’all! This episode is a little bit different than a typical episode of The Flipped Lifestyle Podcast!
Instead of interviewing and coaching one of our students, we’re coaching a team member on how to host a podcast! Steven Foust, Flipped Lifestyle’s head coach, joins the podcast to learn about the framework of the podcast, how it should flow, and to get some podcasting tips!
We’re also joined by Flipped Lifestyle’s content manager, Kevin Crowe, because he’s the one who edits the podcast and distributes it out in all formats and on all social media platforms!
We talk through how to choose your guests, what to ask them, how to prepare for the interview, and what to do if the guest isn’t very good on air!
If you like the show, please leave us a review and rate the podcast!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
A strategy that will help you grow your online business!
In today’s episode, we discuss:
How to have compassion for our past selves Healing is in community Become your mentor’s best testimonial Is your avatar problem aware?
Today’s guest on The Flipped Lifestyle Podcast is Peggy Easterling of TheMindsetSchool.net!
Peggy Easterling grew up in East Texas, a carefree child who spent every Sunday at her grandparent’s home after church playing and laughing with her cousins outdoors. “Pretend play” gained a different meaning for Peggy when at age 8 she became the victim of sexual abuse by her grandfather.
Although God used her to do some amazing things in her early life in spite of her skeletons, it was not until her 40s that Peggy became fed up with the fake, phony smile. With help, she finally unpacked and surrendered the basement of her heart to Christ, learned to smile from within, and have fun and enjoy life again.
Peggy is making it her life’s mission to help other women smile from the inside out. She wants to wrap loving arms around the child still balled up in darkness within women and show them they can have fun, be playful, and love to live again. She founded The Mindset School to forever be a student of renewing her mind the way God intended and to help others do the same.
In this episode, we help Peggy to understand her avatar and dive into some strategies that can help her grow from 4 members to 400!
Learn more about Peggy at TheMindsetSchool.net/quiz!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
In entrepreneurship, you keep going until you succeed!
In today’s episode, we discuss:
What do you know that nobody knows you know? All roads lead to the email list How to charge more money because of proven results Don’t give up your dream Continuity is king
Today’s guest on The Flipped Lifestyle Podcast is Coco O’Connor!
Coco became a first time mom at age 40, and now she helps moms 35+ take back control of their time, money, and life with The Vintage Mama Podcast!
Coco got a record deal in her 20s, but it wasn’t quite what she thought it would be, but she was able to get another record deal after turning 40 and sold over 3000 CDs.
She’s been involved with a bit of everything: owning a coffee shop, ecommerce, music, and other entrepreneurial ventures.
Coco discovered The Flipped Lifestyle Podcast, and has started a successful membership at VintageMamas.com, with over 300 members! She’s also helped get other memberships off the ground.
She has a fascinating story, and you’re sure to learn a lot from this episode!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
Fire your boss, and make as much money as you want in your online business!
In today’s episode, we discuss:
Dr. Gail Clifford’s amazing story How to price your products Align with what your people are looking for How much money do you want to make online?
Today’s guest on The Flipped Lifestyle Podcast is Dr. Gail Clifford of SingleMomMD.org!
Dr. Gail is a Wall Street Journal and USA Today Best-Selling Author, and she has an unbelievable story full of hardships and triumph!
Her goal is to help doctors get out of student loan debt, get support, and spend more time with their kids.
Dr. Clifford has been involved in the online business space for many years, but, back when she first started, her employer told her that she couldn’t make money through affiliates. In this episode we talk about shattering the golden handcuffs and getting control of your time and life back!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Check out the Shane Sams Show at shanesams.com!
We help Dana narrow down his customer avatar, so he can share his story with the right people!
In today’s episode, we discuss:
Unfair advantages Narrowing down your avatar Telling the right story to the right people The 3 phases of a customer journey Broadcast email strategy
Today’s guest on The Flipped Lifestyle Podcast is Dana Morrison of ITPath.net!
Dana attended Liberty University, majoring in Theology and minoring in Computer Science. He always had a passion for tech, but he ended up dropping the Computer Science minor and going into ministry.
Dana’s passion for tech remained and was fueled further after some kids from the youth group helped him build a computer. Soon after, that he got a job in IT, and now he wants to help other people transition into careers in tech!
In this episode, we help Dana narrow down his customer avatar and talk about how his story can help him sell to the right people.
We talk about email marketing and the three phases of a customer journey. You’re sure to learn a lot in this episode!
Learn more about Dana at ITPath.net!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
Get more sales in your online business with the power of storytelling!
In today’s episode, we discuss:
Using your story to sell Attracting the right members The importance of your first customer How to price beta launches Webinar strategies
Today’s guest on The Flipped Lifestyle Podcast is Dale Wilsher of YourAuthenticPersonality.com!
Dale is a certified life and leadership coach, motivational speaker, and author! She is a professional development expert turning purpose into full potential for organizations and individuals.
In this episode, we talk a lot about the power of stories and how you can use it on webinars, stages, and sales pages!
We also discuss moving from courses to memberships, what that entails, and how important it is to treat your first member like they are a $20,000 client!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Learn more at https://www.flippedlifestyle.com/free!
How do you market to your current audience and get in front of new ones?
In today’s episode, we discuss:
How to get a lead magnet right If you can find 1 member, you can find 101 Improving an elevator pitch The fortune is in the follow-up Getting in front of similar audiences
Today’s guest on The Flipped Lifestyle Podcast is Kylie Cross of BeyondTheWallsPodcast.com!
Beyond The Walls is a podcast and membership that helps women experience a life they love that is beyond their circumstances!
Kylie came to one of our live events, and she was encouraged to take action and start an online business. Her sister, Romika, is familiar with the online marketing world because she runs a successful business through Instagram. The two decided to team up for Beyond The Walls.
Kylie and Romika spoke in front of about 60 women and got their first member! And you know what we say: if you can find 1, you can find 101!
In this episode, we talk about what Kylie needs to do to get more members and how guest podcasting is a great way to get in front of audiences similar to yours.
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Join us for our FREE Internet Income Challenge at https://www.flippedlifestyle.com/register
Focus is one of the biggest keys to growing your online business.In today’s episode, we discuss: Saying no to things so you can say yes to what matters Memberships vs 1-on-1 coaching Focusing on one content platform Growing your audience Creating a minimum viable product Collaborations: work your way in or buy your way inToday’s guest on The Flipped Lifestyle Podcast is Christine Swartz of RVMamaOf4.com!Christine went to law school, was on partner track, but then she had kids and decided to be a stay-at-home mom and homeschool her children. After her sister bought an RV, Christine became interested in the RV life, so she bought her own and realized there’s a lot to learn!Now, inside her online community, Christine helps women learn how to RV on their own, so they can live the life they want! She teaches them the confidence, skills, and knowledge necessary for all aspects of RVing!Christine joined the Flipped Lifestyle Community after one of our live events, and she has been taking action every day in her online business!One of the biggest challenges for Christine is that she has lots of opportunities everywhere she turns, so a huge emphasis of this podcast is about helping her to focus on doing the things that will move the needle for her membership!You will be inspired to take action after this episode!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!Join us for our FREE Internet Income Challenge at https://www.flippedlifestyle.com/register
A long-time member of the community just had back-to-back 5 figure months!In today’s episode, we discuss: YouTube strategy: solve, don’t sell. Memberships create a new floor in your online business Building a big online audience Being service-first Running online challengesToday’s guest on The Flipped Lifestyle Podcast is Kevin Depew from RelaxAndLearnGuitar.com!Kevin has been on the podcast more than anyone not named Shane or Jocelyn Sams! He is one of our biggest success stories, and he just had his biggest month yet: over $10k! Not only did he do it in March, but he did it in April, too!We take a deep dive into his YouTube strategies and the tactics he uses there to get more people into his membership. We discuss doing challenges for our communities and always taking a service-first approach in our online businesses.Kevin is one of our favorite examples because he’s been so successful but also because he pivoted from an early idea. If what you start with doesn’t work, KEEP GOING!Here’s Kevin’s first appearance on the podcast: https://flippedlifestyle.com/podcast79 Join us for the Internet Income Challenge at https://www.flippedlifestyle.com/register We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Membership sites are a great way to provide community for those who need it most!In today’s episode, we discuss: You don’t have to be the expert Free vs. Paid content How to raise your prices How to bring awareness and attention to your membershipToday’s guests on The Flipped Lifestyle Podcast are Joe and Stacy Buzako!The Buzakos have been a crucial part of the Flipped Lifestyle road team for well over a year now, as we’ve traveled all over the country, bringing people into the Flipped Lifestyle Community!They’ve taught with us and also learned from us, and now they’ve started their own membership site called ChampionsOfAutism.com!Joe and Stacy have 5 children, and their son, Jack, is on the autism spectrum. They started their membership to create community for other parents of autistic children. In their first webinar, the Buzakos got 5 people to join their membership!In this episode, we talk about strategies to get more people to discover their awesome community!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Creating regular content can bring more people into your online business sales funnel!In today’s episode, we discuss: Creating anchor content so people can find your product Building a sales funnel Narrowing down your avatar Podcast strategy Freedom = No debt, no guilt, more time Figuring out a lead magnetToday’s guest on The Flipped Lifestyle Podcast is Dr. Christy Walter of DogGoneDepression.com!Dr. Christy is a board certified Emergency Medicine Physician and holds a Master’s Degree in Counseling Psychology. She has struggled with anxiety, depression, and cPTSD for decades, and she spent lots of time and money trying to free herself via hospitals, residential treatment, extensive therapy, support groups, etc.One day, she started sketching her dog, and that helped her tremendously. Now, she helps others who are struggling with mental health issues find hope, healing, and happiness by combining her expertise with art!In this episode, we help Dr. Christy create a sales funnel and figure out what kind of content she can create regularly to get more people to her amazing product!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! Which social media should I use to promote my business?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Making your entire living with an online business is possible!In today’s episode, we discuss: Paul Clifford’s first 5-figure month! Put yourself out there, and good things will happen You don’t have to be an expert Do more of what works How to deal with plateaus in your businessToday’s guest on The Flipped Lifestyle Podcast is Paul Clifford!Paul is a long-time member of the Flipped Lifestyle Community and has been on the podcast multiple times. He runs a membership called ChurchTechU.com, and had his first 5-figure month last year!One thing Paul did is just put himself out there! He made videos, saw what worked, and did more of that. His membership wasn’t an overnight success, but he has been steadily growing his membership for years!Check out Paul’s Facebook group HERE.Paul’s previous appearance on the podcast HERE.There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! How should I price my membership?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
We help people start, build, and grow online businesses. Sometimes there’s one more step: SELLING!In today’s episode, we discuss: Why do people sell their businesses? How to make your business more attractive to buyers What to keep in mind when deciding to sell your business The emptiness that can occur after sellingToday’s guest on The Flipped Lifestyle Podcast is Jason Yelowitz of QuietLight.com! Jason helped Shane & Jocelyn sell one of their first membership websites for 7-figures!Jason goes into the process of selling your membership business and why you should! He talks about what you can do from the beginning to make your business attractive to buyers if you ever decide to sell!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! What is the most effective way to create a content calendar?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Having more than one income stream provides more security and stability when running an online business!In today’s episode, we discuss: Creating multiple streams of income How to create opportunities for yourself by making connections and putting yourself in the right place at the right time The fulfillment from creating community and a movement in online business Using YouTube to generate more leads and sales!Today’s guest on The Flipped Lifestyle Podcast is Ryan Reger, author of Streams of Income! Ryan helps others start and grow their own e-commerce businesses in his membership, Legends!He got started in 2008, working in a family wholesale business, posting ads and having success selling furniture on Craigslist.Ryan has written several books and started multiple businesses as a way of creating multiple streams of income! His passion is bringing dads home and giving them more time to be with their families by teaching them how to make money online. Ryan’s goal is to provide jobs worldwide!You can find him at RyanReger.com!Our spotlight speaker is Kevin Crowe, Content Manager at Flipped Lifestyle!Kevin was a part of the Flipped Lifestyle Community for years before joining the team in 2021. He was laid off right before the pandemic in 2020 and turned his attention to YouTube.Over the past few years, Kevin has grown and monetized 2 YouTube channels and he joins the podcast to share some tips on growing your channel on the platform!Find out more about Kevin at TubeAtoZ.com!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! Should social media posts point people to a lead magnet or content?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Building an online business gives you the flexibility and freedom to live the life you want!In today’s episode, we discuss: Migrating from products to membership sites Creating community online Dan Miller’s book 48 Days to the Work (and Life) You Love Finding systems that work for your online businessToday’s guest on The Flipped Lifestyle Podcast is the author of 48 Days To The Work You Love, Dan Miller! I feel so fortunate to be able to connect with Dan today on the show.Dan’s book was a key influence early on in my online journey. Dan has touched the lives of thousands upon thousands of people all over the world.On today’s podcast, Dan and I have a conversation about his inspiring membership community, 48 Days Eagles. In this episode you will learn why a membership community is the perfect compliment for an author to combine with their books and how going through the pain of switching your membership platform could be the best thing for your community in the long term!Learn more about Dan and his book at 48days.com!Our spotlight speaker is Keri Kitchen, Flipped Lifestyle’s Director of Operations!She and her husband, Aaron, run a membership called Grow with the Flowchart, where they teach entrepreneurs to regain their freedom by strategically automating and systematizing their businesses!Find your business superpower at https://www.growwiththeflowchart.com!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! What should my sales funnel look like?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
How do you manage your time when you’re a parent running an online business?In today’s episode, we discuss: Prolific content strategy! How to price your membership Creating multiple streams of income through multiple memberships How to start, build, and grow a membership while raising your family!Today’s guest on The Flipped Lifestyle Podcast is an amazing friend of mine and Jocelyn’s - Erin Chase of 5 Dollar Dinners (5dollardinners.com). Erin has been in the online business world for 12 years (that’s pioneer-level stuff)!She has been out there helping families save money on their grocery bill and save time on their dinner plans for a long, long time and she is here today to tell us about her membership site! Erin is a true master of the low-price membership offer!Our spotlight speaker is our very own Lydia Lane! Lydia is our Customer Support Specialist at Flipped Lifestyle.She is also a personal trainer, nutrition coach, wife, pastry chef, and most importantly- Mom. Lydia has exercised her entire life, but everything changed when she had kids. Her passion is helping Moms find their confidence by building strong, healthy bodies and minds. Check her out at — https://www.busymomfit.comThere’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! What should I focus on once my product is done?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
How to grow your online business by taking action and telling stories!In today’s episode, we discuss: More traffic, more money How to keep looking forward to get past fear Leaning into your story Action breeds clarity Do you even need social media? How to close salesToday’s guest on The Flipped Lifestyle Podcast is community member Stephen Morris of RenownedLeadership.com!Stephen has over 21 years of experience in leadership roles, including 16 years of military leadership in the United States Army.Renowned Leadership is committed to empowering leaders to become exceptional and achieve their professional goals.There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! Should my membership be open all the time?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
We help Chris grow his membership and podcast audience!In today’s episode, we discuss: Launching a membership from a freemium model Growing a podcast The “podcast to membership” funnel Prolific email marketing Creating upsells for potential membersToday’s guest on The Flipped Lifestyle Podcast is community member Chris Grainger!Chris runs a membership for Christian men called “The Lion Within Us,” a community to support one another on the journey to become the leader God intends you to be.He has over 40 members and is looking for the best way to serve them while also growing his community.We talk about strategies of how to grow his podcast and email list, along with ways that Chris can delegate some of his current responsibilities.In the second part of the podcast, we welcome new Flipped Lifestyle coach Eric Wooten! Eric talks about his own experiences running a membership and how the Flipped Lifestyle Community helped him grow it.There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! How do I package and promote group coaching?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Online Business legend Cliff Ravenscraft joins us to talk about mindset!In today’s episode, we discuss: Cliff Ravenscraft’s steps to achieve any goal All beliefs have consequences Actions equal results 4 steps to break free from limiting beliefsCliff Ravenscraft, known as The Podcast Answer Man, has been podcasting since 2005 and has produced thousands of podcast episodes. He currently has a total of nine shows that are "in production" and more than 30 podcasts that are "currently inactive" but where the archives are still available and folks from all over the world are still benefiting from that content today.He has taught hundreds of the world's biggest podcasters how to podcast (and inspired us to launch our very first show).Cliff can help you take your message, your business and your life to the next level so that you can live the life of your dreams and do the work you feel most called to do in this world.Live the Life of Your Dreams: https://mindsetanswerman.com/free Free The Dream Course: https://www.freethedreamcourse.com Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Podcasting, Coaching, and Mastermind strategies to grow your business!In today’s episode, we discuss: Taking the reporter approach (imposter syndrome) Masterminds (isolation is the enemy of success) What it means to be a coach How to promote your book Evan Burse’s $10,000 launchYou can start an online business around something that you love, something that you know, or something that you’ve lived through, and the possibilities are amazing!Evan Burse started uploading videos to YouTube many years ago, teaching people how to draw cartoons. He struggled for years, just making a couple hundred dollars in ad revenue until he finally did something different and created his own product.Then he found the Flipped Lifestyle Community and everything changed. After joining, Evan finally started making money online!Sam Feeney joins us to discuss his book, his podcast, and his FL journey!Why Aren't You Thriving? is the result of 39 podcast interviews with experts and everyday people who are experiencing success and fulfillment in at least one area of their lives. Put them all together, and we basically crowdsourced success in the 7 Core Areas.Get Sam’s book HERE.There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! How do I have a successful launch?Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/registerWe would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
We’ve heard many weird online business ideas, but this might be the weirdest!Teresa grew her membership to $250,000 per year! You could too!We have a jam-packed episode of The Flipped Lifestyle Podcast today!First, we tell a story of how Teresa Perleberg built a $250,000 online business in a very specific niche!Then, we take you inside of a Flipped Lifestyle Community Call with our Community Manager, DeLyn Beard. You’ll hear members of our community help each other and give their thoughts on different topics surrounding online businesses!Finally, our head coach, Steven Foust, will be answering several questions from the community on a group coaching call!I hope you’re ready to learn today!Sign up for the next Start Your Own Online Business challenge: https://flippedlifestyle.com/register We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Listen on Apple PodcastsListen on SpotifyGetting your mission right is crucial to the success of your online business.In today’s episode, we discuss: Offering multiple products Getting your avatar right Marketing your online product Communities are powerful What happens when you get away from your missionToday’s guest on The Flipped Lifestyle Podcast is Patrick Portman!Patrick is the Executive Director of Lifetools, Inc - a non profit organization which provides training, resources, and diagnostic services for the medical and mental health communities.He lives in Cincinnati, Ohio with his wife Misty (who is deaf) and 5 children. Patrick graduated from Liberty University with a degree in Psychology and a masters from Harvard University in Neuropsychology. His passion is for helping people live the abundant life that they were intended to live by identifying obstacles and looking for ways to overcome these obstacles.Patrick was in ministry for 16 years and then went back to school to be a therapist. He’s also a flight attendant!In this episode, we help Patrick figure out who he serves and get some clarity on his mission.There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums: Do you have a system for writing emails?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
How to get your online business product done and out into the world!In today’s episode, we discuss: The flexibility that online business provides The first idea might not work, but it makes the process faster Hiring help Do the next thing! Product first February marketing ideasHey y’all, on today’s show we help Theresa Steckel design and launch her product.Theresa helps nurses lead with confidence and thrive in their personal lives!Check her website out: theresasteckel.comWe also bring Jenn Trinidad back on to talk about how she’s making money with mystery shopping and her course about it @ BudgetDivas.com!In this episode, we’re also going to talk about some great marketing ideas for the month of February!We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
How would your life change if you could make $100 every day from an online business?In today’s episode, we discuss: Action is the cure to fear Don’t reinvent the wheel Surround yourself with people with the same goals A successful life doesn’t happen by accident! What are you really worth? 3 tips for a successful lifeWe know how hard it is to make ends meet, the stress of living paycheck to paycheck, and having little to no means of investing in ourselves, let alone start our own online business.In this week’s episode, we’ll share 3 practical tips to help you make $100/day online. We’re also going to give you 3 tips for a successful life and help you understand your worth!AND we’re bringing community success story Paul Clifford back on the podcast to talk about ridiculous optimism!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! How do I run a membership AND sell coaching?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Your story can become someone else’s survival guide!In today’s episode, we discuss: Short-term sacrifice for long-term gain Taking risks and goal setting Putting in consistent effort Paying attention to your planToday’s guests on The Flipped Lifestyle Podcast are Dave and Beth Mortell of SailingLifeWarriors.com!Dave and Beth have been married for 30 years and started sailing about 20 years ago!They have encountered many hardships throughout their lives, but planning and goal-setting has helped them achieve the life they want to live.In this episode, we talk about their early retirement and sailing lifestyle, along with the difficult events that they’ve encountered along the way.Follow The Mortells on Instagram: @sailinglifewarriorsWe’re also including a systems workshop from one of our Flipped Lifestyle coaches, Brooke Butcher! Brooke will be talking all about setting up systems for success in your online business!There’s tons of value in this episode of the podcast because we’re also answering a question from the Flipped Lifestyle Community forums! How do I turn my podcast into a membership business?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Sometimes you just have to take a risk and pursue what you know is right!In today’s episode, we discuss: Going from employee to entrepreneur Putting yourself in uncomfortable situations to succeed Authenticity grows your audience Pushing past mindset fears The importance of a community Small email lists can produce big results Get discovered by podcast guestingToday’s guest on The Flipped Lifestyle Podcast is Patricia Ortega!Patricia quit her six-figure counselor job to focus on her online business! She runs a coaching business at TheUncommonCareer.com!On today’s episode, we discuss Patricia’s leap into entrepreneurship and what she must do to grow her audience and get members!Oh, and here’s Shane’s Awkward Family Photo!Our spotlight student this week is Stephen Morris!Stephen served in the military in leadership positions and is now taking what he’s learned and turning it into an online business.Find him at RenownedLeadership.com!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! How can I launch my online business in 3 months?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Creating a plan and goal-setting for the new year in your online business!In today’s episode, we discuss: How to plan for an entire year What it means to be outcome independent Reviewing habits from the previous year Building a sales funnel (discovery to purchase)Our spotlight story this week is Steven Foust, the head coach at Flipped Lifestyle!At the time of this recording, Steven hadn’t yet joined the team, but he had already quit his job and had a thriving online business with over 130 members!Listen to Steven’s episode of The Flipped Lifestyle Podcast here: https://flippedlifestyle.com/how-a-flipped-lifestyle-member-call-changed-stevens-life-forever/There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! What is the best marketing strategy for a coworking membership?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you take action daily in your online business, you’re more likely to succeed!In today’s episode, we discuss: How to be consistent, prolific, and relentless through daily action Lessons from Marcus Aurelius The obstacle is the way to success Become outcome independentGet Meditations by Marcus Aurelius HERE.Our spotlight story this week is Patricia Ortega!Patricia hosts The Uncommon Career Podcast and is doing some 1-on-1 coaching!She talks about her journey so far and the support that she’s received from the Flipped Lifestyle Community!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! Should I do member calls for just a few members?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Launching a minimum viable product can get your online business off the ground FAST!In today’s episode, we discuss: What community really means Building a sales funnel (discovery to purchase) Figuring out your lead magnet How to take consistent, prolific, relentless action in your online business! Getting a minimum viable product to market to know what convertsToday’s guest on The Flipped Lifestyle Podcast is community member Bridget Lynch!After overcoming fears and anxieties from trauma and abuse, Bridget wants to help women do the same!Bridget is an action taker who followed the steps of the Flipped Lifestyle Blueprint and got her business launched with a minimum viable product!In today’s episode, we help Bridget build out her sales funnel to lead her potential customers from discovery to purchase!Learn more about Bridget at inthelightcoach.live!We’re also sharing a clip from one of our mindset calls with Flipped Lifestyle Community Manager, DeLyn Beard!DeLyn is talking about adversity and what steps our members can take to overcome it!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! How do you keep working hard on your business without putting too much pressure on yourself?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Today’s guest on The Flipped Lifestyle Podcast is renowned speaker, author, and entrepreneur Priscilla Shirer!In today’s episode, we discuss: How Priscilla Shirer got into ministry and speaking career Priscilla Shirer’s writing process Working with your spouse Raising children to be entrepreneurs How to work with a team and delegatePriscilla Shirer is a wife and a mom first. But put a Bible in her hand and a message in her heart and you’ll see why thousands flock to her conferences and dive into her Bible study series and books each year.A graduate of Dallas Theological Seminary, Priscilla holds a Master’s degree in Biblical Studies and considers it a privilege to serve believers from every denomination, and culture through Going Beyond Ministries.Her trade books include Discerning the Voice of God, God is Able, and two New York Times Bestsellers – The Resolution for Women and Fervent: A Woman’s Battle Plan for Serious, Specific and Strategic Prayer, which was named the 2016 Christian Book of the Year. Her latest offering is a 365-day devotional called Awaken: 90 Days with the God Who Speaks.Learn more about Priscilla and her ministry at GoingBeyond.com!This is a great conversation about speaking, writing, family, and building a strong team.I know you’re going to be inspired!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! How often should I email my list?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Today, we’re sharing 3 ways to stop procrastinating and be more productive in your online business!In today’s episode, we discuss: 3 ways to stop procrastinating How to get more opt-ins to your email list How to sell high-ticket offers to people who want more access Higher-priced products succeed because they are anchored in mission and vision The power of mentorshipOur spotlight story this week is Blair Thielemier!Blair has a thriving membership called Pharmapreneur Academy and has now moved into selling high-ticket items.She recently launched The Inner Circle Mentorship, a 6-month high level program for her members and those who want to have more access to her.We discuss pricing models, coaching strategies, and other ways to help your customers and clients get results!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! How do I get more opt-ins to my email list?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Online business owners all have weaknesses, and we’re going to talk about how to overcome them!In today’s episode, we discuss: How to overcome your weaknesses Dealing with impostor syndrome How to turn your podcast audience into paying members! Why writing a 3-year vivid vision is important to your success as a business owner!Our spotlight story this week is Luke Miller!Luke has been a tile installer since the time he was 17 years old where he first started his love of ceramic tile. At age 25, he became a licensed tile contractor (because you have to have a license for it in California). However, his business never took off – he knew a lot about tile but not a lot about business. After leaving tile installation for a while he got back into it in 2012 and luckily it was better (not perfect but better)!Even though he wasn’t making a ton of money, he was making double what his competition was. It was because like Luke they knew their stuff when it came to tile, but operating their business was much harder. Now, he hosts his own podcast the Tile Money Podcast all about tile to help serve others in the same business and make sure they learn from Luke’s mistakes!Find more about Luke at TileMoney.com!There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums! Can I start a membership by doing Q&As while I build my courses?We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Your first online business idea might not work, but you can pivot and have success!
In today’s episode, we discuss:
Nothing happens unless you take action Your first idea often isn’t your best idea How community is key to growing your online business Email list growing strategies
Rocio Baeza runs an online business at CyberSecurityBase.com!
Her first online business idea was a called GDPR Standup, and, while she had some success with that, Rocio found that the time and effort she was putting in wasn’t worth the ROI.
So, she pivoted into a B2B approach, which meant she was able to get more money for her efforts!
Now, Rocio helps financial institutions secure all of the consumer information that they hold through corporate coaching & advisory.
In this episode, we talk about the power of community and the ability for one to pivot into something else and have success!
Rocio’s first appearance on the podcast: https://flippedlifestyle.com/podcast272/
Our spotlight story this week is Chad Allen!
Chad was in the book publishing industry for over 20 years, and now he helps writers get their books into the world in his BookCamp membership community!
After years in the industry, Chad started his own blog to help writers. He moved into courses, coaching, and then into memberships!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How should I price my new membership?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you’re selling something, make sure it’s something that people actually need!
In today’s episode, we discuss:
How to get your avatar right Make people vote with their wallets Give away the what, not the how You don’t fail: you either win or learn Aspirin vs vitamin Creating content to generate awareness
Today’s guest on The Flipped Lifestyle Podcast is Lisa “The Tech Lady” Stoumile!
Lisa has a passion for technology and helping people fix technical issues in a way that makes sense to them!
She pre-launched a product, and 10 people said they were interested in it, but when it came time to purchase, they didn’t buy.
In this episode, we help Lisa get her avatar right. People who pay, pay attention, so it’s important to make sure that people vote with their wallets.
If something doesn’t work, that doesn’t mean you failed: we either win… or we learn!
Our spotlight story this week is Nicole and Daniel Whitworth!
Nicole runs a website called YourNursingTutor.com. She and Daniel have been adding members every month and are now well over 100 members! They talk about some of the strategies they’ve used to get where they are today.
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How do I adjust my idea to my avatar or vice versa?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
The ripples you can cause with your online business are amazing!
In today’s episode, we discuss:
How starting an online business can create ripples that change lives! How to keep going when you feel like giving up Creating products can earn more income than relying on social media People aren’t looking for experts to help them
Evan Burse started uploading videos to YouTube many years ago, teaching people how to draw cartoons. He struggled for years, just making a couple hundred dollars in ad revenue until he finally did something different and created his own product.
Then he found the Flipped Lifestyle Community and everything changed. After joining, Evan finally started making money online!
Evan started his own membership, and he started inspiring his students! One of those students was Dameron Cribbs. Dameron is an artist who was wanting to create a comic book, and he sought out Evan for mentorship.
He got his comic book done and is now working on a children’s book!
We talk about how going out into the world and creating what you’re meant to create can have ripples that last for generations!
Check out Evan Burse’s appearance on the Flipped Lifestyle Podcast HERE.
Evan’s website: TheCartoonBlock.com
Find Dameron’s Condemned comic book at Dameronc.gumroad.com!
Dameron Cribbs on Instagram: @dameron_sketchbook
Our spotlight story this week is Dr. Christy Walter!
Dr. Christy is a board certified Emergency Medicine Physician and holds a Master's Degree in Counseling Psychology. She has served people over the last 20+ years in settings ranging from crisis counseling centers, hospice, trauma hospitals, community hospitals, and rural hospitals.
She runs a site called Doggone Depression, which helps people overcome anxiety and depression through art!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
Should I start a beta group at a lower price?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you could ask a billionaire a question, what would it be?
In today’s episode, we discuss:
Asking a billionaire 3 questions How to create a successful membership by teaching your skills to others How offering multiple pricing tiers in your membership can lead to more sales Actions begets action; success begets success, and how to make the next decision instead of worrying about best decision
I recently had the amazing opportunity to ask a billionaire three questions!
Check out the YouTube video where billionaire Peter J. Daniels answers my questions: https://youtu.be/84z19rilrKg
Our spotlight story this week is Terry Dunlap!
Terry’s story is amazing! He was arrested for credit card fraud at 17 years old but later worked for the government, helping to eliminate security threats with the NSA.
After that, Terry started his own successful security company and started developing training classes and automated processes, which led to the creation of a second company that Terry eventually sold to Microsoft for $20 million!
Listen to Terry’s first appearance on the podcast HERE.
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
Is my price too high?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you make content, you’ll inevitably say something wrong. How do you deal with it?
In today’s episode, we discuss:
Putting yourself out there on the internet How Rebecca Smith grew her membership site to $20,000/month How to take your online business to the next level after plateauing How to use the Dream 100 strategy to find new members
Our spotlight story this week is Flipped Lifestyle community member, Rebecca Smith, founder of CompletePerformanceCoaching.com! In her PerformHappy membership, Rebecca helps gymnasts, cheerleaders, and swimmers go from fearful to confident.
Rebecca graduated with a Masters in Sports Psychology, started a private practice, and then realized that she wanted to serve more people and could do so through online business. Upon launch, her membership got 4 members and quickly grew into a thriving, $20,000/month membership site!
Rebeca’s membership has now hit a plateau, so she and Shane Sams discuss how to get her business to the next level by taking a profit-first approach and using the Dream 100 strategy to get in front of other people’s audience.
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How do I create a minimum viable product?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Nothing can build income, influence, and impact quite like podcasting. We’ve been doing podcasts for over ten years, and podcasting is how we’ve made our living online.
In today’s episode, we discuss:
Why podcasting is the most powerful medium today 5 tips on how to be a podcaster The best way to tell stories on a podcast
On today’s show, I give my 5 best tips on how to be a podcaster: real, practical tips that can help you get started right away on launching a successful podcast and online business of your own!
There are plenty of gurus out there who tell you that you have to have all of the fanciest equipment and do things a certain way, and many times they’re just trying to sell you something or have you click their affiliate link!
I’m giving you real tips to help you get started.
Podcasting helped me quit my job and become a self-employed online entrepreneur, and I know it will help you, too!
Equipment mentioned in this episode:
Audio-Technica ATR2100x microphone
Scarlett 2i2 mixer
Scarlett solo mixer
Our spotlight story this week is Paul Clifford!
Just like us, Paul’s online membership started small. He started the way we did, building brick by brick. However, with our help and following the Flipped Lifestyle blueprint, he made a 70% jump in membership in a matter of months. In doing so, he hit our first goal of 100 memberships joining his online community.
Paul’s episode on the podcast: https://flippedlifestyle.com/podcast335/
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How do I grow my business with guest podcasting?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Andrew Bustamante was a spy for the CIA; now he’s a successful online entrepreneur!
In today’s episode, we discuss:
Andrew Bustamante’s time as a CIA spy and what happened afterward How to build a deeper connection with a podcast Leaning into what you’ve learned to build a business Learning through simulations
Today’s guest on The Flipped Lifestyle Podcast is Andrew Bustamante of EverydaySpy.com!
Andrew and his wife operated as a “tandem couple” in the CIA until they decided that the life that the CIA wanted from them was not the life they wanted for their family.
They spent 6 months unemployed, Andrew took everything he had learned at CIA and applied it to his situation to land a great corporate job.
Now, Andrew runs an online business, teaching others real-world spy skills that give them an elite advantage in everyday life.
Learn more with Andy: https://everydayspy.com/
Find out your Spy Superpower: https://everydayspy.com/quizFollow
Andy's Podcast here: https://everydayspy.com/podcast/
Andrew Bustamante on Lex Fridman’s podcast: https://lexfridman.com/andrew-bustamante/
Our spotlight story this week is Kathy Martin!
Several years ago, Kathy joined the Flipped Lifestyle Community and started her online journey. She struggled her first year, and, after getting her first members, they quit. Kathy was relentless, prolific, and consistent. Now, she leads an amazing online community of over 500 members!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How do you handle competitors with lower prices?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you haven’t heard the concept of the flywheel, listen to this episode! We think it can really help your online business grow!
In today’s episode, we discuss:
How the flywheel can help grow your business from good to great How to stay persistent when your online business is growing slowly Actionable steps to take to grow your membership
Our spotlight speaker is Flipped Lifestyle Community All-Star, Kevin Depew! Kevin is a long-time member of the community and founder of RelaxAndLearnGuitar.com!
Kevin started his membership in 2017 and has been steadily growing it for the past 4 years. His membership recently surpassed 200 members, which gave him the financial freedom to quit his job!
Shane Sams and Kevin talk about the most important things to focus on when growing a membership and how Kevin can take his membership to the next level.
Check out Kevin’s recent appearance on the Flipped Lifestyle podcast:
https://flippedlifestyle.com/podcast303/
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
Can I build my online business in less than 90 days?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
I’ve been asked which books I recommend for new entrepreneurs… or which books have helped me the most in my business. If I could go back in time, I would read these 5 books at the beginning of my online business journey.
In today’s episode, we discuss:
Discovering your why Focusing on the right things in your business Clearly articulating your message Sales and marketing your online business Managing your finances as an entrepreneur
Get these books by clicking below:
Start With Why by Simon Sinek The One Thing by Gary Keller The Pumpkin Plan by Mike Michalowicz Building a StoryBrand by Donald Miller Expert Secrets by Russell Brunson Profit First by Mike Michalowicz
Our spotlight story this week is Jason Geiman!
Jason had a great pressure washing business in the greater-Cincinnati area, and he had built that revenue up to 7-figures.
After selling that business and looking for a way to make money, he discovered online business through the Flipped Lifestyle Podcast! Now, he has created a multiple 6-figure membership business!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How do I start an online business while working full-time?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Do you struggle with perfectionism? What is it that keeps you from taking action in your online business? Today we’re going to define what perfectionism really is and how we can overcome it!
In today’s episode, we discuss:
5 ways to overcome perfectionism What perfectionism actually means How to grow your online business with promotion How to run a successful membership in a small niche
Our spotlight story this week is Rina Orellana!
Rina Orellana is a professional flamenco dancer for around 25 years and has been teaching LIVE studio classes for the last 15-20 years. Rina says flamenco dancing is a nighttime and weekend gig, which is really hard when you have a family. She was a mother all day and a teacher all night, and it eventually became too much!
As her kids got a little older she realized she wanted to make some money without having to teach more hours. Before long, the prospects of having her own online business came into her life -and she eventually came to terms with creating a course teaching flamenco dancing. Of course, this search is what led her to Flipped Lifestyle (and her membership community)!
We have loved watching her growth in her membership as well as her growth as an entrepreneur and a CEO. This is an inspiring story of how you can transform your membership into an amazing income and career!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
How can I build a membership in a small niche?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
You can start an online business around something that you love, something that you know, or something that you’ve lived through, and the possibilities are amazing!
In today’s episode, we discuss:
How to manage your time to run an online business Evan Burse’s story of making $10,000 in 24 hours Figure out the exact product your audience wants to buy
Our spotlight story this week is Evan Burse!
Evan started uploading videos to YouTube many years ago, teaching people how to draw cartoons. He struggled for years, just making a couple hundred dollars in ad revenue until he finally did something different and created his own product.
Then he found the Flipped Lifestyle Community and everything changed. After joining, Evan finally started making money online!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
Should I use a course to promote my membership?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Have you ever wanted to make money from home? We’ve been making a living from online business for over a decade, and I’m going to show you the top 5 ways to earn money online.
In today’s episode, we discuss:
The 3 questions you need to ask yourself before starting an online business The 5 best ways to earn money online (proven ways that we teach and have done ourselves) How to make money online without owning your own business
We were school teachers who figured out how to make our entire living on the internet. We’ve seen what works and what doesn’t, and we can give you tips on what will work for you, depending on your goals.
Our spotlight story this week is the Voxy Ladies!
We are hanging out with 5 amazing women from the Flipped Lifestyle Community, and you are going to hear our conversation about how these ladies formed a mastermind!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
Can I start a membership by doing Q&As while I build courses?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
We love online courses and coaching, but membership sites truly unlock so much potential for service and steady income!
In today’s episode, we discuss:
Dr. Cathleen King’s amazing membership launch How memberships allow you to serve more people Simplifying your business as it grows How to build out the right team
Today’s guest on the Flipped Lifestyle Podcast is Dr. Cathleen King of PrimalTrust.org!
Cathleen is an expert on chronic illness, chronic trauma, relationship/attachment repair, and inner child healing. She has the rare combination of in-depth doctoral-level education and training, over 20 years coaching others in the health/healing world, and has been through her own heroine’s journey of spending 2 decades navigating through deep, debilitating illness.
After navigating through her illness, Cathleen started creating courses and doing some coaching, but we told her about memberships, and everything changed!
She saw what was possible with memberships and that she only needed about 150 people to reach her income goals. Well, Cathleen launched and now has 700+ members within 6 months of opening up her membership!
You’ve gotta listen to this one!
Find out more about Cathleen and her membership at PrimalTrust.Org!
There’s tons of value in this episode because we’re also answering a question from the Flipped Lifestyle Community!
How much content do I need in my membership?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
The sky's the limit with online courses, coaching, and memberships. If you’re willing to put in the work, you can build a six-figure business!
In today’s episode, we discuss:
How to grow an online business by being prolific Why beta memberships work best in the beginning What do you do when people around you are on the fast-track to success Why online communities are amazing How to grow your business to six figures!
Today we are celebrating the amazing success of one of our community members, Kathy Martin. In today’s show you’ll learn how Kathy grew her membership from 15 members to nearly 300 members, how she talked her spouse into getting on board with her online business dream, and three prolific strategies for growing a membership site to 500 members and beyond.
Kathy Martin lives in Los Angeles, California, where she has been a special education math teacher for 13 years. She has a membership where she sells middle school math resources to middle school math teachers. She has been an online entrepreneur for the last 4 years! Kathy was actually on the Flipped Lifestyle Podcast back in January of 2018. She had launched and had a few members. Back then it was a real struggle to get members.
Kathy says her membership site was a “hot mess” in the beginning. She wasn’t happy with the way her site looked, she didn’t know who she was talking to. It took her a really long time to figure out what she wanted to write about and she wanted to target. It took her a while to figure out what her people needed. Yes, it took her a long time to figure out but she knows that if she would have started with 100 members in 2018 or 2019, all of these members would have quit because she didn’t know what she was doing.
Kathy’s website: https://www.prealgebrateachers.com
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Business owners are used to paying fees to popular payment processors, but it doesn’t have to be that way!
In today’s episode, we discuss:
The pros and cons of payment processors How to keep more of the money you earn How to build the right team Tapping into partnerships to grow your business
Today’s guest on The Flipped Lifestyle Podcast is Karla Dembik, founder of Phoenix Payment Processing!
Karla spent 14 years in the Military, first as a U.S. Marine and later as an Army Intelligence Officer and UH-60 Blackhawk Helicopter Pilot. After a couple of tours overseas, she decided to take her leadership skills and move into the private sector.
She has spent almost the last decade working with industry leaders in digital payments to bring the most exclusive opportunities to business owners and enterprises nationwide.
Phoenix Payment Processing provides businesses all over the nation with payment processing services, payroll and business funding, coupled with top of the line customer service.
We love to highlight the success of the students who have been through the Flipped LIfestyle Blueprint and are seeing results!
This week’s student spotlight is Francine Ivey!
Francine came to one of our live events and has been taking action in her online business. She runs a faith-based coaching program and is up to 17 members in her Kingdom Coach HQ membership!
Learn more about Francine and her business at consumedcoaching.com!
There’s tons of value in this episode of the podcast because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
What kind of content should I have on my podcast? How can I get my price right for my membership site?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Are you a course creator, coach, or community leader trying to figure out how to start your online business? This episode will help you get it going!
In today’s episode, we discuss:
Podia: an all-in-one platform for coaches, course creators, and community builders How to define your core values How to build an online business the right way People don’t start small enough
Today’s guest on The Flipped Lifestyle Podcast is Spencer Fry, founder and CEO of Podia! Spencer is a lifelong entrepreneur who wanted to build a platform where other entrepreneurs could sell their products and host their websites. That’s what led him to start Podia in 2014!
In this episode, we discuss mission and core values, how Spencer’s values led him to start Podia, along with the features of the all-in-one platform.
We also talk about how to start small and build an online business the right way!
Try Podia for FREE: flippedlifestyle.com/podia
We’re starting something new on The Flipped Lifestyle Podcast: Student Spotlights!
This week’s student spotlight is Jennifer Trinidad of BudgetDivas.com!
Jennifer is taking action in her online business. She’s up to 20 members now, including one member who just joined her coaching program!
There’s tons of value in this episode because we’re also answering a couple of questions from the Flipped Lifestyle Community forums!
When starting a website, what should my call to action be? How do I know what content to create?
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Are you trying to get more people to find your products? This is the episode for you!
In today’s episode you’ll learn:
Why email marketing works and how to improve yours How to get more people to find your online business Marketing vs promoting Build the life you want and scenarios to protect the life you have
Today’s guest on The Flipped Lifestyle Podcast is community member and major action-taker, Francine Ivey!
Francine has coached in ten different industries, including Fortune 500 company leaders and managers. She has certifications in Universal Life Coaching, Sales and Leadership Coaching, and is certified as a John Maxwell Coach, Speaker, and Trainer. Her years of experience in evangelism and ministry combined with her experience and training make Francine an in-demand coach, speaker, and trainer.
After coming to one of our Income Surge events, Francine added a membership to her online coaching program, and she has already gotten 17 members!
We talk a lot about marketing and promotion in this episode, so, if you’re trying to grow your online business, this will help you tremendously!
Learn more about Francine at consumedcoaching.com!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
As online entrepreneurs, our sales page is one of the most important elements of our business!
In today’s episode you’ll learn:
Our knowledge equips us to help others How to scale your online business The importance of a great sales page The “Problem, Agitate, Solve” method
Today’s guest on The Flipped Lifestyle Podcast is community member Betsy Guerra! Betsy has been a practicing therapist for over 20 years with a doctorate in psychology.
She suffered a great loss in her family and has been helping others get through the pain and grief from their own losses.
Betsy has an incredible program, but she’s having a bit of trouble with the marketing aspect, so we focus on how she can improve her sales page to get people in the doors of her membership!
The bottom line is that it doesn’t matter how good your program is if the marketing is wrong. We have to demonstrate to potential customers that your program will solve their problems.
You can learn more about Betsy at BetterWithBetsy.com and Hurt2Hope.com!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Sometimes one email or one promotion can take your online business to the next level! That’s exactly what happened for Jennifer Bradley!
In today’s episode you’ll learn:
How to sell to your email list The power of free trials How to downsell to the people who don’t buy your offer Try new things, and it just might grow your business exponentially
Jennifer Bradley started her membership back in 2017 – since then she and her husband have gotten to quit their 9 to 5 and are now both ALL IN on the membership model!
Jennifer sent out an email to her list offering 4 months of her membership FREE! She had 806 people take her up on the offer! On today’s podcast we will tell you how she did it…
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
If you have experience or expertise on a subject, a group coaching program may be the perfect online offer!
In today’s episode you’ll learn:
How to charge for your expertise The 3 things you need to decide for your coaching program Don’t worry about the competition How to create a path for your clients
Today’s guest on The Flipped Lifestyle Podcast is community member Kemi Adeniyi! Kemi was born in Nigeria, came to America, went to Duke University, and is now an anesthesiologist!
Kemi has been successfully coaching people on how to get into anesthesiology programs–the only problem is that she has been doing this for free! That’s not a coaching business; that’s helping someone as a friend, and it’s not sustainable.
In this episode, we go in depth on what steps she needs to take to start a successful, profitable coaching business!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Today’s guest on the Shane Sams Show is Brooke Castillo of The Life Coach School! Brooke’s online business is on-pace to make $35,000,000 this year!
In today’s episode you’ll learn:
How Brooke discovered the membership model (through the Flipped Lifestyle Community)! The pivotal moment Brooke decided to use the membership model for her online business. How to run high-priced memberships Why it’s important to get your pricing right for your audience The marketing, tactics, all the things that took Brooke from 1,000 members and took it to the next level How you can implement Brooke’s strategies to make an 8-figure membership site!
Brooke started out with a podcast (The Life Coach School Podcast) and a lot of launch products - no membership.
One of the things she wanted to do was simplify her business with two main products.
She wanted:
A membership for clients that wanted to get coached (on anxiety, for drinking, weight loss).
Her certifications for those who wanted to become a life coach.
Creating a way to get coached in an affordable way meant memberships were the way to go!
Brooke truly understands not to devalue yourself. She stacked up TONS of money into developing herself and her skillset.
That means members paying $297/month is NOT too high of a price!
When you create that much value, members could never spend enough to get the value out of it.
In Brooke’s membership, she wanted her members to feel like they have exclusive access to her. That is why she didn’t let the members talk to each other! In doing so, the relationship felt more like they were just having it with her on a more personal level.
The Life Coach School started because of Brooke’s personal experiences with ending her suffering around emotional eating.
When she decided to become a life coach her experiences (God-given talents of experiences) lead her to fix a problem she knew was out there and that she knew the answers to!
You can’t go into business just to make money. You have to have an offer and a desire to help others!
Check out Brooke’s site: TheLifeCoachSchool.com
If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.FlippedLifestyle.com!
Many people are held back from pursuing their online business dreams because they feel they aren’t expert enough to teach others. We talk about that mindset hurdle today!
In today’s episode you’ll learn:
How to get over feeling like you’re not an expert How to overcome obstacles in your online business Ways to increase productivity with the time you have The importance of planning
On today’s episode of The Flipped Lifestyle Podcast, we welcome community members Tommy and Jaslynn Reynolds! Tommy and Jaslynn are brand new to the online business world, but they have a passion to help young couples navigate the early years of their marriage.
Jaslynn works the night shift, so we talk about how she and Tommy can maximize their productivity with the limited time they have during the day. Planning is everything in your business, especially when just starting out. From our experience, we know that if it gets put on the calendar, it’s more likely to get done!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Do you hate your job and wish that you could be your own boss? How would you like to work when you want… from home… and only work 15-20 hours per week? It’s possible with online business!
In today’s episode you’ll learn:
How to set hours that work for you in your online business How limiting access to you helps your business grow Online marketing strategies to promote your business
In today’s podcast we welcome back Brooke Butcher! Last time Brooke was on the show, she was just starting out and growing her online nursing community. On this episode we get to celebrate Brooke’s growing membership and her incredible milestone: Brooke just quit her job and went FULL-TIME online!
On today’s podcast, we help Brooke get used to her new self employed, location independent lifestyle and grow her nursing membership! You’ll learn how to balance your time between business and life while working at home, promotions to help you grow your membership site, and how to know when it’s time to go full time online!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com!
If you have followers on social media, that means you have potential customers who are likely to buy products that you sell online!
In today’s episode you’ll learn:
How to get your offer right for your audience Build a product that you know your audience wants How to structure your online membership Do what works, so you can expand your business to what you want
Laura Dalpini has over 55,000 Instagram followers! She started her Instagram account 10 years ago as a way of keeping herself accountable on her weight loss journey.
After posting pictures of her progress, several of her followers wanted to learn how she lost the weight. Laura then decided to start offering meal plans to her followers and started making $2500 per week!
After some life hardships, she’s ready to get back into making money online, so we’re going to help her figure out her online offer and get back on the wagon!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com!
Hey y’all! On today’s podcast we celebrate an AMAZING Flipped Lifestyle Community success story!
In this week’s interview, we welcome back long time member Karim Morato to the show! Karim has been fighting for her dreams for years. Karim came to the United States from Guatemala with nothing but a suitcase. She actually learned how to speak English while stocking shelves at K-Mart!
Now, she’s using her God-given experiences to teach American homeschool children Spanish in her online business!
Karim almost gave up a few years ago…
We convinced her to keep chasing her online business dream. The result? Last month Karim made $17,000 online!
This is one of the most amazing stories of perseverance you will ever hear on any podcast. We know Karim’s story is going to inspire YOU to take action and keep going in your online journey as well!
In today’s episode you’ll learn:
How to keep going when you want to give up on your dreams Masterminds and accountability help to keep momentum Hiring helps you scale your business and become a true CEO How to use challenges and webinars to get more members
Listen on Apple Podcasts
Listen on Spotify
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Are you trying to figure out how to grow your online business? We go over some of the most effective online marketing strategies in this episode of The Flipped Lifestyle Podcast!
In today’s episode you’ll learn:
How to get over the fear of selling People who pay, pay attention Biggest obstacles in online business Online marketing strategies that work How to grow your business with podcasting
Today’s guest on the podcast is Tina Rains of MasterpieceWomen.org!
Tina has been an entrepreneur all of her life. She was a missionary and also founded Masterpiece Women’s Ministry. She realized that she needed to switch from a not-for-profit into a sustainable business model because money makes the mission possible.
After coming to one of our Income Surge events, Tina found the guidance she needed to start her online membership, and she got 12 members in the first week!
To hear the rest of this coaching call, Join The Flipped Lifestyle Community!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Imagine 2000 people paying you $29, $49, even $109 each month!
Do the math! We are talking over $1M /year online!
That’s exactly what happened to Jeff Twiddy!
Jeff started listening to the Flipped Lifestyle Podcast a few years ago, joined the Flip Your Life Community and started taking massive action!
We first introduced you to Jeff in episode 104 (listen here: https://flippedlifestyle.com/podcast104)
In that episode, Jeff’s membership was taking off! He was making great money, and had created enough monthly revenue for his wife to come home!
Then… things got crazy!
Jeff’s membership has gone from successful to a full-blown online empire of 2000 paying customers!
Crazy right!?!?
In today’s episode, you will learn how Jeff scaled his membership in record time, and how he’s truly living the Flipped Lifestyle with his wife and kids!
If you have an online dream, you do not want to miss this episode of The Flipped Lifestyle Podcast!
In this episode, you’ll learn:
How Jeff built a seven-figure membership How to use what you know to create the life you want Jeff Twiddy’s advice for people who want to start an online business
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Listen on Apple Podcasts
Listen on Spotify
Matt has a master’s degree in vocal performance and has been a choir director for over 15 years! He had a desire to help choir directors and wanted to have a greater impact on choral music education. Matt started searching for resources for professional development and sharing what he found with colleagues. This led him to eventually start ChoirDirectorCorner.com!
This is Matt’s website that “provides practical resources, collaboration and support to help choir directors save time and frustration, conquer rehearsal challenges and arrive at a successful performance.”
One day when he was on his riding mower, Matt was listening to a podcast about online business and heard Shane talking about memberships. He joined the Flipped Lifestyle Community, started a membership for his audience, and is now up to 58 members!!
On this podcast, we talk about how to stop listening to the naysayers and, instead, listen to the people who are interested in what you have to say. We talk about pushing past plateaus in your membership and strategies on how to grow your podcast!
Learn more about Matt and his business at ChoirDirectorCorner.com!
In today’s episode you’ll learn:
How to get past impostor syndrome Stop listening to the naysayers How to keep growing your online business after it plateaus How to shift to a marketing strategy after your membership grows Focus on what you can control How to raise prices in your membership How to grow your podcast
To hear the rest of this coaching call, join The Flipped Lifestyle Community!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com
Our guest this week on The Flipped Lifestyle Podcast is Jody Moore! Jody is the host of the Better Than Happy podcast, and her membership has over 4,000 members!
One day on one of our member calls in The Flipped Lifestyle Community, one of our members said, ‘hey, someone was talking about you all the other day.’ So, we looked up this podcast. It was the Better Than Happy Podcast with Jody Moore. The name sounded familiar. When we listened to this episode that we were mentioned in, she was talking about her membership and how she learned about them from us! So, of course we had to talk to her!
Jody is a great example of how you really can change your life and others through the membership model. The membership model allows more people access to Jody’s life coaching and allows her to help more people at the same time!
Growing up, most of us are told that you work your tail off through college for a job with a decent income. For us, we hit a point where our floor, because of our memberships, was everybody else’s ceiling.
It took us a few years to get through that launch world where if you don’t get 1000 members or $100K when you launch, then you’re not a success.
But, through the membership model, we have the mindset of giving ourselves raises every day!
That is how we developed our philosophy of:
Consistent
Relentless
Prolific
We consistently put out our podcast. We share the podcast every day and write the email to our list every day.
We relentlessly follow up with every possible person that slightly raises their hand up into the sky that says ‘I’m paying attention to you.’ Good things are going to happen, because I keep doing that over and over and over again. Then, it’s just a matter of what tools you’re using to keep that going, as everything continues growing.
Find out more about Jody at JodyMoore.com!
In today’s episode you’ll learn:
You don’t have to have a big launch How to reach thousands of people Your membership site can evolve as you do How to define your own success
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guest on The Flipped Lifestyle Podcast is community member Kevin Alexander! Kevin runs an online coaching business that helps people start and grow their speaking careers!
We had the opportunity to meet Kevin at one of our live Income Surge events! Kevin had previously been a youth pastor, but he pivoted into speaking as a full-time job. He realized that many people wanted to become speakers but didn’t know how to get started or get their messaging right, so he used his marketing knowledge to build a business that serves speakers.
On this podcast, we help Kevin move from the 1-on-1 coaching model into group coaching and a membership site! We talk a lot about marketing and what products to offer. We talk about having mentors and coaches (even people making a great living still need them)! We also talk about mission and message.
In today’s episode you’ll learn:
Your entire business is marketing How to scale your online business to reach more people The value of coaching How to go from individual coaching to group coaching and memberships
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Our favorite thing to do in The Flipped Lifestyle Community is celebrate a member’s success!
And in this week’s Flipped Lifestyle Podcast, we have an amazing success story!
It takes a long time to become an overnight success and persistence to reach your online goals. Ben started his journey in the community 5 years ago, and he has steadily grown his online business. He recently reached an amazing milestone!
On this week’s show you will learn how Flipped Lifestyle Community Member Ben Landers built his online business from scratch and had his first 6-figure year!
That’s over $100,000 in a single year online! WOW!
Listen in and learn how he did it (while working full-time and raising kids), and how you could too!
In today’s episode you’ll learn:
How to launch your membership with no content Pivoting your business ideas is okay How to raise your prices and get more members How to outsource tasks so you can scale The best action steps to become successful
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guest on The Flipped Lifestyle Podcast is community member Jay Cravens! Jay and his dad, Mark, came to one of our recent Life Surge events in Tampa, FL. They attended one of our workshops to try to figure out an idea for an online business they could work on together!
Jay and Mark came up with a great idea to help parents and grandparents connect with their kids and grandkids by learning technology at LinkTheTree.com!
Before coming to the event in Tampa, Jay had experience as a YouTuber, so he’s been able to take that experience to quickly launch his membership. We can use the skills we’ve built over the years to get a minimum viable product available to the public.
In this episode, we try to narrow down exactly what Jay needs to offer in his membership, so he can have more focused marketing with Facebook ads. We also talk about the dangers of creating too much content. You don’t want to overwhelm potential customers by throwing a ton of content at them immediately; instead, focus on just a few vital elements to make your membership more enticing.
Jay has a great mission, and it’s a fitting podcast because this is Shane’s first episode after a scary visit to the hospital. It was through technology that he was able to communicate with his family. I know you’re going to get value from this podcast!
In today’s episode you’ll learn:
How to get your offer right The dangers of creating too much content How to narrow down your avatar How using skills you’ve learned can help you start your membership quickly No matter what you’re building, the fundamentals are the same
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guests on The Flipped Lifestyle Podcast are Chris and Ivy Newport!
About 14 years ago, Ivy created a blog as a new mom. She just wanted to get online and share her creativity with others. Through that process, she discovered a need for women to connect so they could be inspired by each other. From there, Ivy began getting into online art-focused classes and fell in love. This is when Ivy’s husband, Chris, decided to get on board and see what these online creative classes were all about!
Chris and Ivy started their membership inside The Flipped Lifestyle Community, and grew it to a quarter-million dollar business in record time! In today’s Flipped Lifestyle Podcast we detail how they did it, and exactly how a real couple built their 6-figure membership on the Internet!
You can check out their earlier podcast episode by clicking here!
In today’s episode you’ll learn:
How to raise the floor of your business with memberships How to accept the uncertainty Memberships create community that course cannot The challenges of working with your spouse
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
On this week’s Flipped Lifestyle Podcast we welcome back one of our favorite guests and Flipped Lifestyle Community members – Teresa Perleberg!
We first shared Teresa’s story on Podcast 191 – click here to listen!
In that episode, we learned that Teresa was building her membership business around needle felting!
We helped Teresa improve her engagement and retention in her budding membership business.
And WOW did she take action!
Teresa now runs a $250,000 needle felting empire from the plains of North Dakota!
We know this episode of the Flipped Lifestyle Podcast will inspire you to take your membership to the next level as well!
In today’s episode you’ll learn:
How she grew her quarter million dollar business! How partnerships were the key to taking her membership to the next level! How she BOUGHT A SCHOOL, and what she plans to do with it (it’s INCREDIBLE)!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the Flipped Lifestyle podcast is Lauren Greutman! Lauren was previously a guest on The Shane Sams Show. She’s an entrepreneur who has been on several television shows, and she’s known as an expert on budgeting and saving money.
Lauren had considered starting a membership before, but it seemed like a huge undertaking. She joined memberships previously that were a bit overwhelming, and since she was making a decent living already, she wondered if it was worth the time and effort.
Well, Lauren decided to launch her budgeting and personal finance membership just 11 days ago and already has 62 paying members!
So, how did she get so many members so fast? It’s all about focus! Lauren had previous courses and content and was using a variety of tools to run her business, but she decided to take the plunge to put all of her courses in one place and sell one thing: a membership.
Shane and Lauren also discuss some mindset issues behind pricing, along with some strategies that Lauren can use to get to 100 and even 1,000 members!
Check out Lauren’s appearance on The Shane Sams Show by clicking HERE.
Find out more about Lauren’s podcast and membership at LaurenGreutman.com!
In today’s episode you’ll learn:
How to launch a membership fast! How memberships can change your family’s future Marketing strategies to get your first 100 members How to grow and scale your membership while also protecting your time
Shane talks about previous podcasts with Brooke Castillo and Jody Moore, and you can check those out below:
Brooke Castillo on The Shane Sams Show
Jody Moore on The Shane Sams Show
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guests on The Flipped Lifestyle Podcast are community members Kenny and Nancy Troiano! They run a membership site for people raising backyard chickens.
That’s right. Over 100 people are paying them monthly to learn about chickens!
Kenny had been writing articles for chicken magazines (yes, those are real), and then he started a membership site called The Breeders Academy and has almost 100 people paying him monthly!
The content that Kenny puts out is great, but he’s running into a big issue: time. He doesn’t have time to do all of the things he wants to do in his business, so we recommend outsourcing podcast editing, so he can focus on putting out great content to grow the membership!
In today’s episode you’ll learn:
How to handle annual plan renewals How starting a podcast can help people know, like, and trust you When to outsource parts of your business Done is better than perfect Focus on the 5 things that produce members in your business
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guest on The Flipped Lifestyle Podcast is community member Jennifer Dixon! Jennifer quit her 9-5 corporate job to open her own yoga studio in Chattanooga, TN, but she faced challenges during the pandemic.
Everything has been making its way online for a while now, but recent events have only sped up the process. We have seen how valuable it is to have an established online community. Grocery stores, clothing stores, fitness studios, even doctors offices and pharmacies are all using the tools they had in place to virtually continue their services.
If you have a desire for freedom, peace of mind, and sustainability, there is no time like today to start your own online membership. The only thing that Jennifer needed to keep her studio open was the internet and her passion to help others through yoga!
Online memberships allow you to continue serving + building your community.
In fact, through her online memberships, Jennifer’s market is now bigger than before because she is reaching a target audience that does not have to live in Chattanooga.
Online memberships can sustain existing businesses.
Let’s use Jennifer as an example here: 1) she had monthly memberships to her physical yoga studio 2) she found a way to keep her business alive by utilizing those memberships online. It was literally as simple as it sounds. Even after Tennessee’s Governor closed non-essential businesses because of COVID-19 Jennifer is still keeping your studio open by driving online memberships.
In today’s episode you’ll learn:
How to serve + build your online community How to turn physical memberships into sustainable online memberships How to monetize your online presence Connect + influence your audience Use feedback to take your business to the next level How to market your membership
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the Flipped Lifestyle podcast is community member Eric Wooten! Eric is a licensed counselor who helps couples build stronger marriages. In early 2020, he had scheduled many speaking opportunities, and then the pandemic hit.
Eric pivoted into online coaching and counseling, started a YouTube channel, and, soon after, he started a membership for helping married couples called AltaredMarriage.com!
Eric dove head first into tons of online trainings and webinars to figure out how to grow his membership, but nothing was working very well. Then, he found Shane and everything changed. Eric followed the Membership Masters calendar that Shane sends out and grew his membership from 17 to over 50!
In this podcast, Eric and Shane talk about finding your people. They discuss how Eric launched to a list that already trusted him, but it didn’t convert. They discuss how to do strategic price increases to create urgency for your email list and how getting on other people’s podcasts is the best thing you can do to grow your audience!
In today’s episode you’ll learn:
How to do a price increase sale How to create urgency for your audience to join your membership The importance of community for a membership The effectiveness of group coaching
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s guest on The Flipped Lifestyle Podcast is community member Eva Klein of MySleepingBaby.com! Eva is married with 3 kids and lives in Toronto.
When she was on maternity leave, Eva decided that she wanted to make some extra income with a side hustle. She became a certified sleep consultant and began acquiring one-on-one coaching clients by Facebook group recommendations. Her side hustle was quickly turning into much more.
Eva was working part time as a lawyer, but her boss wanted her to come back to full-time duties. She decided, instead, to pursue her growing sleep consulting business but wasn’t sure how to scale it. That’s when Eva discovered our article on Forbes, and a light bulb went off that she needed to start selling digital products, and now she just had her first 5-figure month!
On this coaching call, we help Eva take the next steps in her online business journey by figuring out which tasks she can outsource to a virtual assistant and what she needs to do to be able to scale her membership.
In today’s episode you’ll learn:
You don’t have to have it all figured out to get started You can predictable income with a membership How to prioritize virtual assistant tasks How to improve your elevator pitch
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
I just had my follow up appointment with my Doctor after spending almost 9 full days in the hospital...
He told me, "Shane, you were 2-3 days from your organs failing... or worse. Thank God you went to the ER when you did. This kills people. It could have killed you."
Here's what happened...
I came home a few weeks ago from a speaking event in Florida.
Over the next few days, I felt super tired all the time.
You know the feeling, right?
Where you just can't "wake up" all day, or find much motivation to do anything?
At first I thought, "I'm probably just tired from traveling... I'll shake it off."
Then the fevers started...
101...
102...
103... That's when I got a little scared.
My brother sent me a text to check on me and I showed him the thermometer...
He was right, I needed to go to the hospital, but I had a problem...
We were in the middle of a snow storm and all the power at our house went out.
I decided to "tough it out" and stay with my family so we could deal with the freezing weather (which I know know could have been fatal).
We packed up the 4x4 pickup truck, and had to move over to my office for a couple days while the power was being restored at home...
Then the fever got worse...
103.5...
104...
Finally my fever hit 105...
That's when things got scary.
No matter how much Tylenol or Ibuprofen I took, the fever would not go down.
My body started shaking violently. At times it was so bad I had to put a blanket between my top and bottom teeth to keep them from breaking!
I contacted my doctor and some close friends in the medical field, they all said the same thing "Get to the Emergency Room."
So I went.
The first day in the ER, I was there 9 hours...
The ER was packed with Covid patients, flu, and other sick folks.
I sat there in a full sweatsuit, my hood over my head, trying to stop shivering.
A nurse came around to take vitals on everyone waiting.
She got to me... my blood pressures was very low...
Then she checked my temperature...
Her eyes got huge and she said "Holy $%*#!" when she looked at the number and ran off to get a doctor...
They took me back and they tested me for Covid, flu, and viruses.
Nothing, negative every test.
They took blood cultures and told me, "it will take 24 hours to get the results. You can stay here or go home and rest there, we'll call you as soon as we know something."
I went home...
That was the worst night being sick of my life.
Violent shaking, uncontrollable fever, sleeping on an old mattress we keep in the upstairs room of our office... kids in another room on air mattresses because our power was still out at home...
A nightmare.
Early the next morning I got a text from a great friend named Ben who worked in the emergency room...
"Shane, get back to the hospital quick. Bring a bag, you are going to be here a while. Hurry, it's serious."
Not good.
We packed up and went to the ER...
They took me back for another blood sample before being admitted...
My fever was high...
I was shaking...
And suddenly, i passed out unconscious...
When I woke up, two nurses and a national guardsman were picking me up and putting me in a wheelchair...
I was scared, confused, groggy...
My wife Jocelyn was home with the kids, so my dad had come to the ER to sit with me...
But I'd passed out in another part of the emergency room... he didn't know yet.
I was alone.
The nurses calmed me down, prayed with me, got my dad and my things, and we called Jocelyn to come down quick.
Then the doctor came in and gave me the news...
Somehow, I'd gotten a staph infection in my bloodstream and it was all throughout my system.
This is a super serious illness.
Untreated, it is highly likely (I've read up to 80% fatal) to lead to death.
Even with treatment if you catch it too late, it can still kill you or cause major organ damage to your kidneys,...
Hey, y’all! Today’s guest on The Flipped Lifestyle Podcast is community member Blair Thielemier!
Blair was a pharmacist and wanted to teach other pharmacists to have other services so they were not so dependent on doctors or drug systems! This helps them create better practices and more money.
Blair had her website going, but she had paywalls and things we needed to change. After we talked to her, we re-did her membership, and she began making over $30K/month in just a matter of a few months!
In today’s episode you’ll learn:
How to take risks in your online business Charging a high join fee can keep potential members from ever seeing the value of your membership How to sell to a small email list Your customers will help you build the membership by letting you know what they need
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey, y’all! Today’s guest on The Flipped Lifestyle Podcast is Laura Kebart! Laura runs a membership site called LanguageArtsTeachers.com. In her membership, Laura serves middle school teachers who want to spend more time with their families. She gives them their time back by creating lesson plans for them.
In today’s episode, we help Laura get new members and also retain current members in her education business. We talk about how memberships are a marathon, even though they sometimes look like overnight successes from the outside.
We talk about how, to stand out, you need to be consistent, prolific, and relentless in your online business. Repurposing your content goes a long way in serving your members. Also, once you find the things that work, continuing to do them consistently and prolifically will keep new members flowing into your business.
The goal is to stop spending time on things that are not moving your membership forward. Creating graphics and logos can be fun, but how much do they actually contribute to growing your online business?
In today’s episode you’ll learn:
How to retain members by keeping them happy How to gain new members by doing what works What perfectionism really means What can hold you back from growing your membership
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the Flipped Lifestyle podcast is community member Joel Santana! Joel came to one of our Flipped Lifestyle Experience live events in Tampa, FL and took immediate action on creating a membership site!
In Joel’s ImageMakers Society membership, he teaches artists and aspiring artists how to turn their sketches into digital art using tools like Photoshop. Upon launch, Joel got 5 paying members! He’s since doubled his community and we’re going to help him find his next steps to grow.
On this episode of the podcast, we talk about the feeling that we get when we have our first member cancel and how we need to focus on the people who are there. We discuss content strategies and how to get Joel’s product in front of more people.
In today’s episode you’ll learn:
How Joel Santana got his first 5 members What happens when a member cancels and how to focus on those who stay How to let your members give you ideas for content A content strategy to promote your membership
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the Flipped Lifestyle podcast is Daniel Hulsman, creator of VGMAcademy.com!
The story of how we met Daniel is an interesting one! One day, we received a… not so nice email detailing his doubts, frustrations and surprisingly his hope that maybe – just maybe – we could help him become a successful online entrepreneur too!
In this episode, we help Daniel figure out if he is expert enough to lead an online community of aspiring video game music creators.
This week’s episode is all about how YOU can turn a critic into a customer, why you are not for everyone and why that’s okay, and how to dispel that voice saying you are not expert enough.
In today’s episode you’ll learn:
The difference between a troll and a critic How to turn a critic into a customer Are you expert enough to lead? Understanding your mission online
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the podcast is Flipped Lifestyle community member, Tara Eitman! Tara is a money and mindset coach who has seven different streams of income! These income streams help her to live a different kind of life, so it makes sense that she is launching a membership site called TheDifferentLife.com!
Tara currently gets her income from e-commerce, YouTube, crypto, real estate investing, and more, and she wants to help other people work around their life instead of live around their work. She recently took a six week trip in her RV and was able to do that by having several sources of passive income.
On this coaching call, Shane Sams and Tara Eitman come up with a plan of how to get people into Tara’s membership. This plan includes creating content regularly and promoting that content on various channels. They talk about the 80/20 rule and how getting something done is better than being a perfectionist.
Learn more about Tara at TheDifferentLife.com!
In today’s episode you’ll learn:
Content marketing strategies How you can use lead magnets to build your email list How memberships are multiple streams of income How to get over perfectionism How to improve your copy to get people to join your membership
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
This week’s episode is where we talk about our transition between the nine-to-five and to becoming full-time, online entrepreneurs.
Our online business journey started out with so many people around us asking, “Why did you do that?”
After taking action and showing the doubters and naysayers that success is possible, that you really don’t have to live paycheck to paycheck, that question later turned into, “How did you do that?”
We realized the difference we can make in other people’s lives — a life where you can be the boss.
We created the Flipped Lifestyle to help answer one of the most vital life questions — “How can I do that too?”
We’re going all out in this episode, so we hope you can take home a nugget of wisdom or two.
And remember, if we can do it, YOU CAN DO IT TOO.
Best quotes from the episode:
If people don’t think you’re crazy, you might not be dreaming big enough You can either build your own dreams or build someone else’s
Highlights of this chapter:
Taking a chance by going to meet Pat Flynn Making more money in one week than we did in one year! Difficult decisions: selling our house & quitting our jobs!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where we started, and how we got to where we are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Last week, we talked about the worst day of our life, a truly terrible experience with a daycare center where they were mistreating our son, and that awful experience with a boss at our workplace that made us say, “Hey, this is not the life for us. We are going to do something else. We are going to find something different.”
As much as we wanted to quit our jobs right there and then, we couldn’t until we figured out a way to earn and replace our current income.
Check out how we discovered online business, the entrepreneurial struggles and our heart-stopping 11￠ moment!
Highlights of this chapter:
Where the idea for our online business came from How to get 100 people to pay you $50/month Our first money ever made online!
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
This story will inspire you, show you what is possible, and how you can do it, too.
Highlights of this chapter:
Our wedding Our career pivots The worst day of our lives — the catalyst that pushed us closer to a more non-conventional way of living.
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Tune in this week and keep tuning in, who knows? You just might connect the dots in your life and realize you too have the puzzle pieces you need to succeed online.
Highlights of this chapter:
Dating, marriage, and relocation How Shane and Jocelyn began to figure out their career paths How taking chances can get you where you want to be
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Highlights of this chapter:
Shane and Jocelyn go to college How Shane won Jocelyn’s love and attention Major changes--pun intended
Brace yourselves, things are going to get cheesy and then hilarious… really, really fast.
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Hey y’all! Today’s episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today.
For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
In today’s episode you’ll learn:
Shane & Jocelyn Sams’ upbringing and family background How to lean into your unfair advantages
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the podcast is Flipped Lifestyle community member, Veronica Lopez! Veronica is an Educational Consultant and the founder of Tree-Top Secret Education. She has provided district and campus workshops, serving teachers through one-on-one coaching for several years.
When she first launched her online course, she made $16,000! She has embraced the membership model and recently added over 70 new members with a strategy that involves live webinars and a free, follow-up mini-course for those who couldn’t attend.
Shane and Jocelyn Sams strategize with Veronica to see where she is in her business and how she can grow her membership without burning out. This includes taking inventory of how many hours she is putting in and figuring out exactly what she needs to do next.
In today’s episode you’ll learn:
Veronica’s webinar strategy Jocelyn’s follow up recommendation Flipped Life Cycle Basics Inventory & calculating your effective hourly rate
Check out Veronica’s first appearance on the Flipped Lifestyle podcast here: https://flippedlifestyle.com/podcast86/
Veronica’s Tree-Top Secret Education Membership: https://treetopsecret.com/
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the podcast is Flipped Lifestyle community member, Sandra Chen! Sandra has an amazing story that you’re not going to want to miss. She has dealt with incredibly challenging circumstances while running her online business.
Sandra moved to a new country with her husband, found out she was pregnant, had a baby, and then got a cancer diagnosis...all within a short period of time. She had started her online business in the midst of all of this and had to take a break to focus on the events of her life. During that break, she was still able to make hundreds of dollars online per month!
Shane, Jocelyn, and Sandra discuss how to return to a business after a hiatus and what steps Sandra should take to make the business manageable.
Check out Sandra’s business at InspiredKeys.com!
In today’s episode you’ll learn:
Sandra’s inspiring life story & online business journey Overcoming internal and external obstacles Just take action instead of trying to figure everything out Tips on how to get back in online business post-hiatus Getting your members engaged in your community
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guests on the Flipped Lifestyle podcast are community members Rebecca and Dan Dekker, creators of evidencebasedbirth.com!
Rebecca is a mother, wife and PhD-prepared nurse researcher with years of expertise in reading research, evaluating and then summarizing it. She is also someone who had personally experienced both the wonders and horrors of childbirth.
Managing the finances side of the business is her husband, Dan. He has an MBA and uses his expertise to allow Rebecca to focus on creating content and serving her members.
They got 150 members on their beta launch, and then did a price increase and got 150 MORE members!
In today’s episode, you’ll learn:
How to delegate, so you can get more done in your online business The launch model vs. the membership model Community helps us take action The advantage of being ad affiliate free
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the podcast is Flipped Lifestyle community member, Jeanette Stein! Jeanette had been in the online world for 4-5 years, selling one-off products along with a one-time course never being able to make more than a couple dollars a month. She joined the Flipped Lifestyle Community with the hopes of being able to stay at home with her children.
Jeanette learned to have ONE direct focus online after joining the community, and within 4 weeks of starting a membership website, she had 55 members! As the membership site continued to grow, she decided to quit her full-time job and go all-in on her online business.
Jeanette shares with us the top three things she did to keep her membership site moving forward and how her life has changed on a daily basis after leaving her full-time teaching job.
In today’s episode you’ll learn:
How staying focused will help grow your online business. The importance of taking action Why having other like minded people around you is important Do at least ONE thing every day to keep your business moving forward 3 Tips to help you be more successful online
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
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Today’s guest on the podcast is Flipped Lifestyle community member, Rebecca Smith, founder of CompletePerformanceCoaching.com! In her PerformHappy membership, Rebecca helps gymnasts, cheerleaders, and swimmers go from fearful to confident.
Rebecca graduated with a Masters in Sports Psychology, started a private practice, and then realized that she wanted to serve more people and could do so through online business. Upon launch, her membership got 4 members and quickly grew into a thriving, $20,000/month membership site!
Rebeca’s membership has now hit a plateau, so she and Shane Sams discuss how to get her business to the next level by taking a profit-first approach and using the Dream 100 strategy to get in front of other people’s audience.
You can listen to Rebecca’s first episode on The Flipped Lifestyle Podcast here: https://flippedlifestyle.com/podcast105/
In today’s episode you’ll learn:
How Rebecca Smith grew her membership site to $20,000/month How to take your online business to the next level after plateauing How to use the Dream 100 strategy to find new members
Today’s guest on the podcast is Flipped Lifestyle community member, Cindy Dunn! Cindy runs a membership site called The Foreign Language Library Online, which has now reached 10 members! The best part is that Cindy has gotten these members without running any ads!
Cindy started her website as a hobby site ten years ago, but it started to grow into something that she wanted to monetize. She started building her email list, and, amazingly, all 10 people on her list are currently members!
Some of the things that have been holding Cindy back are technical issues. She has her membership on Wordpress, which requires lots of plugin upgrades and extra attention to make sure that everything works properly. In this episode, she and Shane Sams discuss whether she should stay on Wordpress or move her membership site to another platform. They also discuss some Facebook ad strategies and best practices.
Find out more about Cindy and her business at thefllo.com!
In today’s episode you’ll learn:
How entrepreneurs can stop self-sabotaging How to get past technical issues that hold your membership site back Facebook ad strategies It ain’t gotta be perfect; it’s just gotta be done!
Today’s guest on the podcast is Flipped Lifestyle community member, Daryn Ross! Daryn caught the entrepreneurial bug his sophomore year of college when he started selling apparel and supplies to fraternities and sororities. His business exploded due to his ability to get items to his customers quickly.
His business went nationwide when he started selling products through catalogs. Daryn sold that business in 2017 and is looking to get into podcasting and running a membership site! He is starting a podcast called Patriots with Grit.
Shane Sams and Daryn talk about the importance of investing in yourself and learning from the experts in your field. They also discuss how comparison and distraction have held Daryn back from getting started with his online business.
Another obstacle for Daryn has been the technical component of running an online business, but he and Shane discuss how to find a simple way to create content, connect community, and coach people and not get too bogged down with tech.
In today’s episode you’ll learn:
The key to running a membership site is to find a simple way to create content, connect community, and coach people How to get past the fear of complicated technology How to create the right membership for your audience The importance of figuring out what problem you are solving for your members
Today’s guest on the podcast is long-time Flipped Lifestyle community member, Ben Pugh! Ben is the host of the IMPACT: Parenting with Perspective podcast, where his mission is to help parents who are struggling with their teens and want a better relationship.
Ben has a successful business in which he coaches parents, but he is trying to transition from 1-on-1 coaching into a membership model. Shane Sams and Ben discuss different approaches that Ben can take to build his membership, which currently has 5 paying members.
Ben’s membership is a bit complicated because he has partners who are also involved, so how can they best serve their members, and how much should they be charging for group coaching, individual coaching, and the membership?
It’s also important to remember that your business doesn’t have to be an “either/or” business; you can have a membership and also offer more personalized services.
You can find Ben Pugh at BenPughCoaching.com.
In today’s episode you’ll learn:
How to take your coaching business and turn it into a membership Your membership can include coaching; it doesn’t have to be either/or Do the things that make your business profitable How to handle running a membership with partners
Today’s guest on the podcast is Flipped Lifestyle community member Mike Buchanan! Mike is in software development, has created multiple products over the years, and he now wants to move into online business and create a membership, but he has a dilemma: too many ideas!
Mike and Shane Sams will try to figure out which of Mike’s three ideas provides the best path to a profitable online business. Focus on the one that has the best chance to succeed by going all-in. If you try ideas A, B, and C at the same time, you make it more difficult to see what works.
Brainstorming, choosing which idea is quickest to get to market, and using SWOT analysis will give you clarity on which idea you should pursue.
In today’s episode you’ll learn:
How to decide which online business idea to try Don’t let your biases or assumptions get in the way How to prioritize and go all-in on one idea Don’t let your biases or assumptions get in the way
This is a special episode of the Flipped Lifestyle podcast because it’s the 8-year quit-iversary of when Shane and Jocelyn Sams quit their jobs to go full-time in our online businesses.
On this podcast, Shane interviews Jocelyn to ask her some questions about what she’s learned in those 8 years, along with what decisions have helped to steer the business into what it is today.
Shane and Jocelyn share the story of what led them into online business, as well as what they did on the first day that they worked from home and became their own bosses.
They talk about the challenges of running a business during a pandemic and how thankful they are to have an online business when so many businesses were shutting down around the world.
Running an online business enabled Shane and Jocelyn to continue to serve the members of the Flipped Lifestyle community and to watch those members succeed during tough times.
Shane and Jocelyn also discuss Life Surge, a huge new opportunity and addition to their business plans. They will be speaking on many stages in the near future, which will grow the membership, and S&J will be expanding their team to take this big next step.
You’ll also hear about the current Flipped Lifestyle team and the plans to expand it and some of our favorite memberships and success stories from the community!
In today’s episode you’ll learn:
How two school teachers quit their jobs to run their online business full-time The challenges of running a business during the pandemic How online business enables people to better serve their communities What Shane and Jocelyn Sams have learned during 8 years of working for themselves What’s next for Flipped Lifestyle
Today’s guest on the podcast is… well, it’s actually 3 guests! Jessica, Liz, and Carrie from Rhubarb and Rubbish join the Flipped Lifestyle podcast! They are sisters who are on a mission to live a more faith and family-centered life. After seeing the importance of community, they are looking to turn their blog into a membership!
The sisters are trying to figure out a plan for their community, and Shane Sams helps to steer them onto the right path by showing them the importance of having a defined avatar and providing results for their members.
In today’s episode you’ll learn:
The most important thing when running a membership is delivering results How to define your avatar Delegation and division of labor leads to success How to lean into your unfair advantages
We would love to have you as a member of The Flipped Lifestyle Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start a membership of your own. We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Today’s guest on the podcast is Flipped Lifestyle Community Member, Keanu Trujillo! Keanu has a passion for serving people and runs a professional development company called True Strategy, where he teaches companies how to attract great people, make them better, and keep them around.
Keanu uses the Enneagram to help businesses understand what their teams need to succeed. He is getting ready for his founding member launch, and, soon after, he will be opening his membership to the public!
You can find out more about Keanu and his membership at https://www.truestrategy.info.
In today’s episode you’ll learn:
How to have the same conversation one-to-many that you have one-to-one in your membership Being authentic and intentional will draw people to you and build relationships The biggest opportunity in podcasting is to get in front of other people’s audiences How to be consistent, prolific, and relentless in your podcasting strategy
We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free
Check out the Shane Sams Show, and get the Membership Masters newsletter at ShaneSams.com!
Today’s guest on the podcast is Flipped Lifestyle member Terry Dunlap! Terry’s story is amazing! He was arrested for credit card fraud at 17 years old but later worked for the government, helping to eliminate security threats with the NSA.
After that, Terry started his own successful security company and started developing training classes and automated processes, which led to the creation of a second company that Terry eventually sold to Microsoft for $20 million!
In today’s episode you’ll learn:
How to create a successful membership by teaching your skills to others How offering multiple pricing tiers in your membership can lead to more sales Actions begets action; success begets success, and how to make the next decision instead of worrying about best decision
Terry’s previous appearance on the Flipped Lifestyle podcast: https://flippedlifestyle.com/podcast355-we-help-terry-turn-his-hacking-superpowers-into-a-legit-and-legal-membership-site/
Get access to the Flipped Lifestyle Blueprint, forums, and monthly member calls to help you start, build, and grow your online business at https://www.FlippedLifestyle.com!
Today’s guest on the podcast is Flipped Lifestyle Community All-Star, Kevin Depew! Kevin is a long-time member of the community and founder of RelaxAndLearnGuitar.com!
Kevin started his membership in 2017 and has been steadily growing it for the past 4 years. His membership recently surpassed 200 members, which gave him the financial freedom to quit his job!
Shane Sams and Kevin talk about the most important things to focus on when growing a membership and how Kevin can take his membership to the next level.
Check out Kevin’s recent appearance on the Flipped Lifestyle podcast:
https://flippedlifestyle.com/podcast303/
In today’s episode you’ll learn:
How to stay persistent when your online business is growing slowly Actionable steps to take to grow your membership How networking and connections can take your membership to the next level
Get access to the Flipped Lifestyle Blueprint, forums, and monthly member calls to help you start, build, and grow your online business at https://www.FlippedLifestyle.com!
Get the Membership Masters newsletter at ShaneSams.com!
Today’s guest on the podcast is Flipped Lifestyle member Chad Allen of ChadRAllen.com! Chad was in the book publishing industry for over 20 years, and now he helps writers get their books into the world in his BookCamp membership community!
After years in the industry, Chad started his own blog to help writers. He moved into courses, coaching, and then into memberships!
Shane Sams and Chad discuss the effectiveness of trials for your memberships and how to provide value in email marketing to increase sales.
In today’s episode you’ll learn:
How to give yourself a raise in your online business How to get more customers by using trials How to retain members with discounts, bonuses, and promoting community How to serve your community at such a high level that everyone wants to stay
Get access to the Flipped Lifestyle Blueprint, forums, and monthly member calls to help you start, build, and grow your online business at https://www.FlippedLifestyle.com
Using Facebook Groups to Grow Your Online Business! Today’s guest is Flipped Lifestyle Community Member Robin Mohlenkamp! Robin is a breast cancer survivor and founder of Survival is Insufficient, which already has 18 members! Her membership is a breast cancer recovery program for women who have gotten through treatments and are in the post-treatment struggle.
Robin found that post-cancer treatment was difficult and lacking support, so she decided that she wanted to help other women through it by coaching and creating community.
Shane Sams and Robin discuss free trials and talk about how to increase your audience, leads, and sales by getting in front of more people via Facebook groups.
In today’s episode you’ll learn:
How the impact that can be accomplished through a membership program is infinitely bigger than 1-on-1 programs When you get community behind a membership, it can really take off How to identify and provide what your members need
Find Robin’s membership and “Survival is Insufficient” podcast here: https://www.coachrobinfern.com
Get access to the Flipped Lifestyle Blueprint, forums, and monthly member calls to help you start, build, and grow your online business at FlippedLifestyle.com!
How To Grow Your Online Business with Podcast Guesting Today’s guest is Flipped Lifestyle Community Member Nicole Whitworth! Nicole started YourNursingTutor.com to teach nursing students how to get through nursing school confidently and calmly. She launched her membership 3 months ago and already has 20 members!
Shane Sams and Nicole talk about using the Dream 100 strategy to get Nicole and her content in front of other people’s audiences in Facebook groups and on podcasts. Reciprocity can bring value to others while also building your business.
In today’s episode you’ll learn:
How to avoid shiny object syndrome and the burnout of living launch to launch by creating a membership How to go all-in on your online business by taking chances and taking advantage of opportunities that are placed in front of you How becoming debt-free enables you to take risks How to prioritize what matters in your business
We don’t always know what’s going to work, but when we find it, we have to be consistent, prolific, and relentless.
Get access to the Flipped Lifestyle Blueprint, forums, and monthly member calls to help you start, build, and grow your online business at FlippedLifestyle.com
How To Overcome Fear So You Can Get The Results You Want! Today’s guest on the Flipped Lifestyle Podcast is Sarah Kostusiak! Sarah is a mother of 3 with a master’s degree in Health & Nutrition Education. She is also a health coach and the founder of HabitMasters.me!
Sarah recently got her first member! And we know that if you can find 1, you can find 101!
Inside Habit Masters, Sarah encourages members to choose business, personal, and household goals, and her system helps members determine what habits need to be established to meet those goals.
Shane Sams and Sarah discuss learning from past failures and how to celebrate small wins. Shane and Sarah figure out a YouTube content strategy for her business and come up with challenges that are inclusive to the whole community and can get results for her members!
Today we’re going to talk about:
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How to identify goals and track them on a daily basis
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Creating challenges that will get results for your community
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How fear and stress from uncertainty can affect our mindset
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Decision fatigue and how to overcome bad decisions with better habits
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YouTube content and community strategies that get results
Make sure that you stick around at the end because Shane and Sarah discuss branding and how over-complicating your brand and running multiple websites can take your focus off where it needs to be and confuse your audience.
Learn how to start, build, and grow your membership website at FlippedLifestyle.com!
Today’s guest on the Flipped Lifestyle Podcast is Steven Foust - who Shane Sams has had the pleasure of getting to know through the Flipped Lifestyle Community and in Shane’s Round Table Coaching Program.
Steven Foust has a couple of different websites and Facebook pages helping Non-Commissioned Officers (NCOs) advance their careers. Now, he has over 40 members and Shane Sams is going to help him take his membership to hundreds of members!
In this episode you’ll learn:
How Steven found his winning idea for his online business The one thing Steven changed that helped him get his first members A 12-week program that will help scale and grow Steven’s membership to a full-time income
Show Notes Currently, Steven Foust is still working at his 9 to 5 but has his sights set on pivoting to full-time self-employment through the membership model!
Steven Foust is the Vice President of an aerospace manufacturing company in Phoenix, Arizona. And, he has about 35+ years of experience in that industry!
A few years ago he realized he had to start making a switch and taking action to move an entrepreneur. When he was trying to come up with an idea, he began looking around his room at all of his pictures of his time in the Army of when he was trying to move up in the ranks. One of the things on his wall? A book he wrote to help other soldiers get promoted to NCO faster!
What fears do you have right now in your online business? (39:00) Even though Steven Foust has an amazing email list - his content is holding him back. He wants to increase his engagement with his audience.
At the beginning of membership since there is not a huge community yet - the key is to set the stage for them to ask you questions. The question you are asked will tell you what content you need to create!
What’s holding you back right now in your online business? (53:00) With an email list of 5,400 people, Steven HAS to go after them aggressively!
Right now, Steven wants to get more prolific with his email list. Certain Facebook trolls coming at him (like we all get) are trying to get in his head and stop him from achieving his online business goals.
What are your next steps? (58:00) Steven’s next steps should be:
Figuring out what the problems his members want to solve are - and answering those questions. That is the content he will create. Watch the Webinar Training in The Flipped Lifestyle Blueprint. Start hosting weekly webinars. Pitch the membership in the weekly webinars. Make sure to sell annual discounts during the webinars as well!
In today’s training Shane Sams is talking about people - all the people that hold you back from building your online business. It’s the human element that gets most of us derailed the fastest.
You know what he’s talking about - the trolls out there that are lurking outside of every single post you make, the doubters, the haters, and the critics.
Show Notes As we put content on the internet and continue to guest in many different places, we have come across a lot of trolls and critics!
There are 3 types of negative voices that I’ve learned how to deal with in our many years of online business. The Types of Negative Voices:
The critic. This could even be yourself! When you start to criticizing yourself and becoming an inner critic it becomes a double-edged sword. In a good way, you should be evaluating your stuff. Being critical of yourself can turn into perfectionism and prevent you from launching. It can even turn into procrastination and prevent you from taking action.
Haters and trolls. This group is funny - once you start your business and get haters and trolls it becomes hilarious! They have no feedback, no momentum. When you’re starting and building haters and trolls hold a lot of people back because they know at some point they will get a troll or hater. You are in the arena - they are in the stands!
The doubters. The friends, family members, acquaintances who doubt what you’re doing. Give these people in your life some grace. It is uncomfortable for them when they see someone start building a better life and don’t know how to process it.
I hope this training helped you stop listening to those negative voices that are holding you back from changing your family’s future! If you want to get some positive voices in your life go ahead and join the Flipped Lifestyle Community and post in the forums! If you’re not a member go to flippedlifestyle.net/free!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today’s episode of the Flipped Lifestyle Podcast, Host Shane Sams helps Flipped Lifestyle Community Member Jennifer Trinidad of budgetdivas.com take her business to the next level!
Through budgetdivas.com Jennifer is helping other people get out of debt and live a higher quality of life by creating and sticking to an awesome budget - just like she did!
In this episode you’ll learn:
How to grow your membership and get stable number of members How Jennifer plans to build an amazing audience How you can grow your email list
Show Notes Jennifer Trinidad is from Honolulu, Hawaii and her online business journey began back in 2016. Back then, she was working full-time as a staffing manager. Because of the nature of that job she never saw her family.
At the end of 2016, she took another job that was a pay-cut. But, Jennifer and her husband began getting out of debt by working side hustles.
In 2020, those side hustles went away because of COVID-19 shutdowns and they were forced to pivot. That’s when they heard Shane and Jocelyn Sams on the His and Her Money Podcast and decided to test the waters in online business!
What were some of the struggles you went through at the beginning of your online business journey? (17:00) There were a couple of things that Jennifer struggled with in the beginning of her journey into the online business space:
Where to start, what her focus should be. Switching the mindset and wording from “debt” to “budget” on her marketing.
What inspired you to get into online business? (22:00) When Jennifer Trinidad heard Karim Morato’s inspiring episode on the Flipped Lifestyle Podcast - she resonated with Karim’s story and realized if Karim could be massively successful online, Jennifer could be too!
After getting her first sale she truly knew it was possible. If you can find one member you can find 101!
What are struggling with right now in your online business? (35:00) Right now, Jennifer Trinidad is struggling with getting her members to communicate openly or frequently.
At this point we need to get Jennifer to focus on continuing to grow her number of members. Around 50 members you get stability, this needs to be Jennifer’s next goal.
What are your next steps? (40:00)
Focus on continuing to grow her audience and get more members. (Her goal needs to be 50 members by the end of the year). Sell to her email list every single day!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today Shane Sams is going to teach you how to find the time to start, build, and grow your own online business. Or, how to take your online business to the next level.
Show Notes When I started my online business in 2012, Jocelyn and I were trying to build a business together. We had no time. We were working full-time jobs We were both school teachers getting up early and staying late. I was a football coach and we had two small children.
When we discovered online business and figured out that you can build something for yourself we really wanted to do that!
What in the world are you doing with your time?
Draw out a diagram like Jocelyn did with 168 blocks of time if you need to.
What are things that take time are:
Non-negotiable? Something you can cut back on? Wasting your time?
Everyone has the same amount of time. If you are not reaching your goal or succeeding it is because you are putting the wrong things on that 168-hour grid.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest on the Flipped Lifestyle Podcast is Flipped Lifestyle Community Member Jason Atha!
Jason Atha came into the Community on fire! He is super active in the Flipped Lifestyle Community forums, he likes to take massive action - he has built a website, he is building his membership out, he’s been blogging. And, whenever we see people taking action like this we love to bring them on the show to help take them to the next level!
On today’s show you’ll learn:
The process of how Jason has built his online business and presence What Jason is doing right now to create an online audience How to roll out a successful launch via email The few mistakes several people make when people launch their membership site that keep them from getting their first members How to overcome feelings of imposter syndrome so you can take your dream to the next level
Show Notes Jason Atha has been in the sales industry for over 20 years but he is now trying to use his sales experience and use it in the online business space to help others be successful in sales.
What’s holding you back right now? (8:00) Right now, Jason is struggling with two things right now:
The discouragement of not having sales. The pressures that come with leading a community that could get fairly large.
What else are you struggling with right now? (23:00) One of the biggest issues Jason Atha has right now is knowing what he needs to focus on selling.
But, the results that comes from your process are far more important than your process!
What kind of fears do you have right now? (35:00) Jason Atha is struggling with a major fear right now that a lot of entrepreneurs face in the beginning: the fear of promoting your business on the side while still working your full-time job.
How do you handle this without causing an issue with your 9 to 5 job?
Here’s some easy tips:
Be clear. Be open. Communicate. Make sure you don’t have a contractual issue that could jeopardize your livelihood. Take your 9 to 5 off of your social media and promote your online business.
What are your next steps? (38:00) Here’s Jason Atha’s next steps:
Doing free sales trainings webinars every 2 weeks to sell his memberships for the rest of the year. Start emailing and selling to his list every day. Blog like crazy!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today Shane Sams is helping us overcome tech issues that hold you back from chasing your online dream!
There is no getting around it guys - we are in the future. Technology is involved in everything we do online and offline so I am busting down the fear of technology with you today so you can build your online business!
Show Notes When we started back in 2012 it was a different world! I knew a little about technology - but I was not working with technology on a daily basis. I had to get up to speed really quickly!
(Back in the day you almost had to be a mini programmer to get your business off the ground). The good thing is that the technology we have today is so much better - all you have to do is find the right tools for you!
In 2020, I started to look at technology to help my members start their businesses easier - you name the technology I bought it and looked into it. I knew that our members had great ideas but some gave up on their dream because they couldn’t figure out the tech! The simpler you keep it the easier it is to run.
Around July I found Kajabi and it lets you do everything you need all in one place! If I would have had Kajabi when I started out I probably could’ve had my website up in half or a third of the time!
Go to flippedlifestyle.net/free for a FREE trial!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start to build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest on the Flipped Lifestyle Podcast is Flipped Lifestyle Community Member David Marquardt.
David Marquardt is struggling to find his idea and settle on a niche. He has a very successful brick-and-mortar retail wedding apparel business but really wants to get into the online business space.
Right now in his 9 to 5, David does not feel like he is working at his passion or mission - even though he makes a good living.
In today’s episode you’ll learn:
How to narrow down your niche How to commit to your next idea, commit to it, and put it out there into the world How to figure your missions and passions to help you find joy, purpose, and happiness in your life
Show Notes David Marquardt and his wife own a wedding attire retail business - which has been successful. However, they are having a hard time finding the right path for them. They live a very comfortable life but they are not happy because they do not have enough time to spend with their kids.
What’s holding you back right now from your online dream? (18:00) David Marquardt says the biggest thing holding him back right now is his fear of not being “good enough” or what we like to call imposter syndrome.
The thing is though, anyone that you are one step ahead of in the game you can teach something to! Also, if you have the slightest bit of knowledge about something you are not an imposter - you are knowledgeable and your experience is valuable!
What fears do have? (30:00) David used the word, “liability” to describe his fears holding him back from fully pursuing his online business.
Because of David’s experience in the retail industry, he fears the risks that comes with online business. You can always protect yourself with liability insurance and you can make disclaimers too. Online business is just like any other business out there!
What are your next steps? (50:00)
Defining a mission. Find an idea by using the Flipped Lifestyle Blueprint. Test the idea - start the business!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today Shane Sams is talking about one of the biggest things that hold people back from starting and growing their online businesses - procrastination! Putting things off over and over again keeps you from achieving the goals you want.
Show Notes I have always been a quick-start person. I can take action on an idea as fast as possible! The problem is when I’ve got something on the calendar sometimes the follow-through is not so good and I will put things off until the last minute.
When I procrastinate, the less money I make. The more I procrastinate, the less I succeed. We have to address it doesn’t affect our happiness and success in our online businesses! 3 Steps To Eliminate Procrastination:
Have step-by-step frameworks for almost anything you do. Part of what causes us to push things off is not having a plan for what’s next. Without the next step, it makes it much easier for us to put it off! Put every on auto-pilot.
Don’t do it alone! Don’t be solopreneurs, be memberpreneurs or grouppreneurs. Surround yourself with people who are like-minded, have goals, and are trying to change their family’s future! That way, I can get the inspiration and accountability I need to move forward.
Find a mentor (who will tell you the truth). Don’t procrastinate - find a mentor who will tell you how it is and be honest with you! Have someone hold you accountable out of a loving place so your family can have a better future!
Download our frameworks from the Flipped Lifestyle Blueprint, get active in the forums, and join the Flipped Lifestyle Facebook Group!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
This week’s guest on this Best Of Edition of the Flipped Lifestyle Podcast is Jason Geiman of kingofpressurewash.com!
When Shane Sams met Jason Geiman years ago - he had a great offline business in the greater Cincinnati area and he had built that revenue up to 7-figures.
After selling that business and looking for a way to make money he discovered online business through the Flipped Lifestyle Podcast! Now, he has created a multiple 6-figure membership business.
In today’s episode you’ll learn:
How Jason built has multiple 6-figure businesses so fast (primarily focused on YouTube as a content channel) Organic growth, what is working best on YouTube right now YouTube ads (what works, what doesn’t work, and how we can get better at finding new traffic) Mindset struggle to get past plateaus in your business What it’s like to work with your spouses every single day as an entrepreneur
Show Notes Jason started out early in his career as a mechanic. But, after several years he ended up working full-time as a fireman.
On the side, while working as a fireman, he started a pressure-washing business in the greater Cincinnati area.
After hard work and buckling down on the marketing side of his business - Jason grew to $1 million!
How do you get people to find you? (12:00) If you can help solve someone’s problems and give detailed information that can truly help someone on the internet - someone will find you.
You are always one question away from somebody giving you money: whether it is for discovering you (joining, your membership) or next month’s retention.
Why did you decide to create a YouTube Channel? (20:00) Everyone knows to build an audience there are a couple of major players you can choose from:
A podcast YouTube A blog
Jason chose to really go in on YouTube by going LIVE twice each week and posting two tutorial videos each week.
By sitting down and answering questions each week has allowed Jason Geiman to grow exponentially!
What have you learned on the other side of entrepreneurship? (48:00) First off, you never really figure everything out. You will always face mindset issues and setbacks. It’s just part of the game.
However, you will learn and grow A LOT! Entrepreneurship opens up doors and opportunities for you and your family that you simply would not have had access to without your online business.
One of the biggest things Jason has learned? You’ve got to get around like-minded people to truly succeed as an entrepreneur! You truly are the average of the 5 people you spend the most time around - pick those people wisely!
What is it like to work with your wife? (1:00:00) For Jason, working with his wife brought them a lot closer - but it also has been stressful (as you can imagine)!
It is hard navigating home life while being an entrepreneur and trying to keep work boundaries separate at the same time. It is certainly difficult at times, but make sure to remind them how thankful you are for their work (especially if they work more behind the scenes) and make time for your wives apart from work!
Connect with Jason!
kingofpressurewash.com
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build, and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Today Shane Sams is going to knock down the biggest myths about memberships that hold people back from starting and growing their online businesses!
Show Notes 7 Biggest Membership Myths:
Memberships are difficult to set up. This is one of the most common things we hear and people come up with all these reasons why it would be complicated!
Truth: It’s actually 10x easier than setting up all these massive funnels, courses, stringing all your product offers together or buying 10 different software programs just to sell one video! (You can use flippedlifestyle.com/kajabi for a special price to our audience)! 2. You have to have tons of content. You do NOT need a lot of content! Too often people associate this idea that courses and memberships are the same - they’re not! In a course model, you are constantly having to record new videos and create new products when you run out of money and an audience. We actually have tons of friends and members that have content-free memberships! Truth: Most people don’t care about the content, they care about you! Too much content can overwhelm people. There are ways to create evergreen content or you may never want to have any content at all - and that’s okay! If you want to add content once a month or quarter you can do that too. 3. Retention and service are really hard with a membership. Truth: Through automation, group coaching, and low amounts of content, you can handle a lot of your peoples’ needs by pointing them to things you’ve already answered! Your community will keep people paying month after month and year after year! 4. Memberships are high-energy. A lot of times we hear, “oh, you’re going to be working 70 hours a week to keep your membership up.” That’s not true. If you sell courses or one-on-one coaching. Truth: Memberships are low-energy and low impact. They actually only take a few hours a week to run! 5. Nobody is going to pay me every month. “People in my niche don’t have the money. Who’s going to pay me $50/month or $100/month?” That is totally not true! Truth: Membership is everywhere and the entire world is trained to pay monthly! No matter what your niche people prefer monthly payments and low barriers to entry. 6. Everybody that has a membership site is broke. “You can’t possibly make as much money.” That launch that someone made $15,000 in a day to turn around and again because they’re using the launch model and they took 90+ hours a week to achieve after multiple weeks - through memberships, you can make that much each and every month with little work! Truth: The membership model makes more money than any other model and uses less energy, time, and less risk! 7. You have to open and close your membership to make any kind of scarcity. This is the biggest lie and holdover in online business. Truth: You want to create promotions and leave your membership open all year! You can open and close promotions. I hope this training helped you realize the truths and gets you ready to start, build, and grow your membership website! In the Flipped Lifestyle Community we have step-by-step frameworks to get you started! If you're not a member, head over to flippedlifestyle.com/free to try it out for free!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest on this Best Of Edition of the Flipped Lifestyle Podcast is Kathy Martin of prealgebrateachers.com!
Over the years Shane Sams has helped thousands of family-focused entrepreneurs start, build, and grow online businesses of their own.
Several years ago Kathy joined the Flipped Lifestyle Community and started her online journey. She struggled her first year and after getting her first members - they quit. Kathy was relentless, prolific, and consistent. Now, she leads an amazing online community of over 500 members!
In today’s episode we talk about:
How desire was critical at the beginning of Kathy’s online business journey Overcoming mindset issues that entrepreneurs face every step in their journey How Kathy says “NOPE” when fear creeps into her mind to try to stop her growth
Show Notes What triggered you to start your membership? (8:00) Kathy Martin had taught elementary school for a few years. But, one day she got an email saying she would have to teach high school students if she wanted a job - an age group she wasn’t passionate about teaching. It was through that situation that she realized she didn’t matter to that school system.
When you come to those realization moments (much ink Kathy’s), you know that you have to make another choice. To start a business and become an online entrepreneur - many times it is this moment that triggers us to change our families’ future and change our trajectory.
Having hundreds or thousands of people in your membership, not only do you matter - you are leading and matter to a LOT of people!
Having grit - not giving up. (22:00) There was a time when what Kathy was trying to do in the online space just wasn’t working. There were times she could have given up but that God she didn’t!
We all go through those moments (especially as entrepreneurs) when we feel like giving up on our dreams.
In those moments Kathy reflected on the issues she was having and the fact that she could solve those same problems for so many others. She knew she had to refuse to quit for them and herself too!
Kathy’s N.O.P.E system. (26:00) When Kathy is struggling with her mindset and imposter system she breaks her thoughts down like this:
N - Notices what she is thinking.
O - Opposes those “who am I” thoughts with remembering who she is.
P - Programs a new thought.
E - Exits the old thought.
You control your thoughts - whatever you want to feel, you can feel it. If you keep thinking, “who is going to listen to me,” then those thoughts become your reality!
What your threshold? (35:00) We all have a threshold that we want to achieve to feel comfortable enough to go full force into our online business.
It’s smart to have a safety net and security when you’re starting - but there comes a time when you reach the threshold in your business that you don’t need the first income anymore (and it holds you back).
Connect with Kathy!
prealgebrateachers.com
Wanting to start an online business but don’t know where to find the money?
Shane Sams is here today to tell you how he found the money for his online businesses, even as a broke school teacher. He wants to teach you how you can do the same!
Show Notes If you didn’t already know, school teachers in southeastern Kentucky don’t make a lot of money. Back then, we brought home less than $5,000/month together. We were living paycheck to paycheck.
When we decided that we were going to create an online business and go all in - we knew we had to find the money to do this!
We had to give up things that we could (even when we didn’t want to). If you sacrifice the money right now - later you will be able to do things that you would never have been able to before!
The power of moving money you are already spending allows you to invest in your online business. The cool thing about online business is that it doesn’t take a ton of money to get started!
I’ve got three tips for you today to help you find the money that is already in your wallet:
Sell stuff you’re not using! Kill monthly subscriptions (or things you are billed for) that you are not using! Look at the ways you can cut back on spending.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest on the Flipped Lifestyle Podcast is Patty Jackson of mygriefrelief.com. On the Flipped Lifestyle Podcast, we always talk about using your God-given talents and experiences to build your online business.
Patty is using one of the worst experiences in life to go out and serve others through her online business.
A few years ago, Patty’s husband passed away unexpectedly and she of course became overwhelmed with grief. It took her several years and counseling to move through the grief cycle and start living life again.
Patty is beginning to build an online presence and community - where it is going to help others in the same position. What an amazing mission!
Today we’re going to talk about:
How to create an amazing product inside your community. How to set the tone of your business. How to charge for sensitive subjects.
Show Notes Patty lives in Texas and has been listening to the Flipped Lifestyle Podcast for several years. Three years ago, she lost her husband. After her husband’s passing, she wanted to do something to occupy her mind off her grief.
A grief coach recommended she write love letters, which in turn inspired Patty to create her website (mygriefrelief.com) to help other people find tools to overcome their grief too.
Right now, Patty is working in IT - preparing for retirement.
What is holding you back? (17:00) Right now, one thing holding Patty back is not understanding her avatar. We think her avatar looks like this:
The problem that she solves is grief.
Women (but open to men too) People of the Christian faith Death is the primary source of grief.
You can use tools like SEO to target your avatar to make sure your avatar can find you!
What are you struggling with right now? (22:00) Right now, we have got to get Patty to stop the free community. People who pay, pay attention - free people don’t pay attention.
There are two things Patty has to start doing right now:
A blueprint. Create content focused on hopeful success stories.
What are your next steps? (52:00) For Patty, here are her next steps we’ve identified:
Charge for the community. Include counseling. Create a blueprint. Create content focused on hopeful success stories. Fleshing out the product area. Put a price tag on the sales page.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build, and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Would you like to be self-employed - but you’re having a hard time believing it’s possible?
It is totally possible to make your entire living online from home! Today I am going to give you 7 real-world people from completely different niches and backgrounds - that are examples of you can truly change your family’s life and future through online business!
Show Notes 7 Success Stories from the Flipped Lifestyle Community:
Evan Burse. Evan is a husband and dad of 4 amazing kids! When Evan came to me he had a “dream job” as an illustrator at Marvel - that was grinding him down working him down 70 hours a week. He did have a good YouTube following but wasn’t making money online. So, we had him start a membership (thecartoonblock.com) where he teaches people online how to draw superheroes! He made enough members in that first month to resign from his dream job because he created a new dream for his family!
Jeanette Stein. Jeanette is a rockstar (and has 6 kids)! When Jeanette came to us she had made pennies online in the months before she joined the Flipped Lifestyle Community. After we talked, she launched her membership at “back to school” time - the peak time for her math teacher membership site! 3 or 4 months after she joined the Community, she went in and resigned from her full-time job! Now she sells math lesson plans to several different age groups and has a partnership too!
Rina Orellana. Rina is a Flipped Lifestyle Alumni from California. When she came to us in the forums she said, “I have an idea but I don’t know if it will work.” She said, “I’m a flamenco dancer, I have a flamenco dance studio. I don’t know how to grow my membership.” She launches her membership and makes it to the 100 member mark! She expanded her revenue and now she has this amazing business where she is offline and online! (onlineflamencostudio.com)
Paul Clifford. Paul spent years making next to nothing as a freelancer in the AV world, doing audio and video tech. The membership Paul built (trinitydigitalmedia.com) was building slow over the last couple of years - this was the opposite of an overnight success story. He got up to 25 members after launching in 2019. We coached Paul up and he followed the Membership Masters newsletter to a T and his business exploded! Now, he has had his first 5-figure month! The most money he had ever made in a single month! His membership focuses on helping churches learn how to use technology to go live stream, use software, and present better!
Kevin Depew. When Kevin came into the Community, he had no idea what he was going to do! His first idea he tried was TERRIBLE. So, we want back to the drawing board and I asked him what other skills he has. He knew how to play guitar and loved to come home to relax by playing his guitar! He launched (relaxandlearnguitar.com) and it just took off! Right now he is approaching 200 members and ready to retire!
Jennifer Bradley. Jennifer came to us when she was helping school Speech-Language Pathologists and sold things in 3rd party marketplaces. We helped her build her own membership and within close to a year she went from zero to 1,000 members! Because of that, her husband has quit his job and to pursue his dream!(www.speechtherapyplans.com)
Blair Green. Blair (pharmapreneuracademy.com) was a pharmacist and wanted to teach other pharmacists to have others services so they were not so dependent on doctors or drug systems! This helps them create better practices and more money. She had her site going but she had pay walls and things we needed to change. After we talked to her, we re-did her membership and she began making over $30K/month in just a matters of a few months!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
Today’s guest is Flipped Lifestyle Community Member Bob Evans. Bob Evans is the former WWE wrestler Brutal Bob Evans and he came into the Flipped Lifestyle community a few months ago with an idea to start a membership to help indie wrestlers chase their dreams while keeping their family life and day job in-tact. When he launched his membership he got 30+ members out of the gate!
In today’s episode you’ll learn:
How entrepreneurs do too much and why having fewer things on your plate can get bigger results. How to define your avatar. How to position your membership so that you can highlight the value proposition for your avatar and audience.
Show Notes Bob Evans is a family man - husband, father of 2. Now, he has been in the wrestling business for over 29 years (and even did some work with WWE at one point)!
Working over the years as a trainer as well - people began to ask if he did seminars or any other types of training around the country, not just specific to the region he worked in.
Now, he is turning those God-given talents and experiences to help others getting into the indie wrestling circle to feel like a veteran with the knowledge he gives in his membership site!
What’s holding you back? (16:00) What’s holding Bob back right now is his schedule and being consistent!
When you own your business - you own your own schedule. You get to pick what’s on your calendar and what’s not on your calendar. It’s okay to say no to things, it’s actually good to say no to certain things. There is beauty in the simplicity of your calendar to accomplish what you want to get done!
When we look at this on our team we look at two things:
Being consistent, prolific, and relentless. What do we need to daily, weekly, monthly?
What are your fears? (34:00) Being consistent, prolific, and relentless in the Indie wrestling space is a fear for Bob. So, to make it easier we broke it down like this:
Bob needs to...
Embrace his avatar and the result he delivers to that avatar. Embrace the least amount of things you need on your schedule (things that you love). Be prolific, consistent, and relentless - daily, weekly, and monthly. Go with his free trial.
What are your next steps? (49:00) Here’s what we need Bob to do next, so he can take his membership to the next level:
Clean up his website. Record a video telling his story. Push his free trial. Plan for his first LIVE seminars.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Everyone is switching to the membership model - something Jocelyn and I have been preaching since 2015! It’s the best business model to build, security, stability, and create recurring revenue!
There is no such thing as free money. But, you don’t have to spend a fortune on ads to get to 1,000 members or work yourself into an early grave to get 1,000 members.
1,000 members is a great threshold because it creates a lot of stability and security. If you have that many members you’re not going to lose them all in one month. You may lose 50 members, but look how many you have left! All you need to do if find 51 new members to grow.
Show Notes 3 Secrets To Getting To 1,000 Members:
Relevant, time specific, daily marketing!
Get get too enamored with what you offer in your membership. Nobody cares about you - they care about their life and building a better future for their families or solving their own problems! You want to get members every day so you have to have a daily marketing plan.
You have to join the conversation your avatar is already having on a daily basis!
Build a content-driven relationship with your audience - before the sell!
Who is a Disney+ subscriber? A LOT of people! Why? Disney has a built-in relationship with us since our childhood!
If you want to be a successful membership marketer you have to build a relationship through your content: This could be: a podcast, email list, YouTube Channel, whatever content your audience can consume!
Trials, trials, trails - you have to offer trials for your membership!
In selling over 1,000 trials we have realized sales are easier and it is more ethical!
We discovered in our own membership trial people actually stay longer than people who join on a normal basis. Trials get people in faster and help people stay longer!
*(Make sure you pick the right trial for your membership - free trials are not the best for everyone)!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out this week's episode!
This week on the Flipped Lifestyle Podcast Shane Sams sits down with Jordan Radke - a principal from Washington state.
Jordan has created a membership site (set4math.com) - designed for kids in special education programs. His website helps teachers and parents to help those students succeed in math.
Today you’ll learn:
How to build an audience How to price your membership How to grow your email list
Show Notes Jordan is a school principal in Washington state. Before that, Jordan taught special education for several years.
Right now, Jordan is trying to figure out how to provide quality education and share his resources online. With that in mind - Jordan created set4math.com. On his website, he takes his love for teaching math and gives resources to special education teachers.
What fears do you have right now? (17:00) Jordan has this fear that he needs to create a ton of content - which he DOESN’T need to do. Because of that fear, he has kept his membership discounted.
1 Jordan is ready for full price. #2 His people can’t consume all that consume. Most of what his consumer needs is already in there right now!
You can also create a release schedule. You can create everything else later - charge full price for what you have already created.
What’s holding you back? (26:00) Right now Jordan’s biggest issue is getting audience growth. Jordan knows he needs to build a community - he just doesn’t know how.
Who do you want to BE in this community? (Not what you want to DO). You have to make a conscious decision of who you want to be in your online space.
Ask yourself:
How do I get more audience? How do I get my audience onto my email list? How do I serve my members?
What are your next steps? (39:00) Jordan’s next steps look like this:
Raise his membership to $25/mo. Solidify his identity in his membership. Create a promotion schedule. Get his content schedule down. Read + implement 12 Week Year.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-given talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start, build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss episodes that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Show Notes The sales we had from our pre-sales of lesson plans from Elementary Librarian were constantly building! We were making a few extra thousands of dollars each month and nearly doubled out income each month.
We wanted to mimic this for my knowledge about football too. And, ultimately launched a podcast and website for playbook sales that weren’t even made yet!
At this point we were really guarded about it because it wasn’t totally life-changing, quit-your-job type of money yet. But, people started noticing us eating out more, going on more trips, buying new clothes, stuff that we couldn’t do before. We even stopped hanging out with people that we thought might have been holding us back a little bit.
We started having those serious conversations about quitting our jobs. We were seeing that life was different in more ways than just our income. One of the first things we did was sell our home - if people didn’t think we were crazy before they definitely did then! We did this because we figured out if we could sell out home we could make our mortgage payment half of what it was at the time.
In August of 2013 we made $36,000 on top of the $15,000 we had made in July. That is when we knew we could quit our jobs and take this to the next level!
We did it - we quit our jobs! (I stayed to coach football through the end of the season). People thought we were crazy for quitting at the beginning of the year. But we simply couldn’t trade our lives away any longer for a steady paycheck. The opportunity cost was just too much!
Our last official day was Thursday, September 26th, 2013. And, we remember this because we had a teacher training on Friday the 27th - that way we didn’t have to go! The 27th was our freedom day!
Its not to say it was all smooth sailing - but here we were in the Promised Land!
Today on the Flipped Lifestyle Podcast Shane Sams is talking to Ivy + Chris Newport of ivynewport.com!
Not only are they creating an amazing business/membership site, Shane has had the privilege of watching their journey from the very beginning. Chris + Ivy joined the Flipped Lifestyle Community to learn how to start, build, and grow membership sites. We had the privilege of being a part of their first membership site and we watched them grow up to hundreds of members in that first month and they have been growing ever since - which is why we had to have them on the Flipped Lifestyle Podcast!
Show Notes About 14 years ago, Ivy Newport created a blog as a new mom. Ivy just wanted to get online and share her creativity with others. Through that process, she discovered a need for women to connect so they could be inspired by each other. From there, Ivy began getting into online art-focused classes and fell in love. This is when Ivy’s husband, Chris, decided to get on board and see what these online creative classes were all about!
Chris was sitting on the couch one night while Ivy was in one of the classes. He asked, “how much was that class?” Ivy said it was something like $60 and about 300 people took it. Chris immediately pulled out his phone, did the math, and that was the moment they both realized that this was what they needed to do!
With a dream, a GoPro camera, and some PVC pipe - they started their online business!
Growing your business - despite outside circumstances! (23:00) During 2020, while many businesses were having lower numbers than usual - the online business space flourished and Chris and Ivy’s business was no exception!
But things didn’t start out that way. Ivy’s live, in person art classes had to be cancelled. Despite the odds, they continued pressing on. Their hard work was rewarded because much to their surprise, as the months went on, they saw an increase in their numbers!
What can you control? (27:00)
If the pandemic taught us anything as business owners, we learned what we can and can’t control - it was a turning point for our mindset. We can control meeting with members, we can control having a mastermind, we can control implementing a new strategy, we can control emailing our lists!
No matter what happens, when you own your own online business we can continue to serve your members even if you can’t meet in person!
Even when you’re afraid, you just have to keep moving forward. When you lead a community it’s not about you - it’s bigger than you.
How big do you want to grow? (32:00)
Chris and Ivy already have a multiple 6-figure membership. They have been looking into other products they can create for more streams of income, other tiers, different ways to upsell.
Right now, they offer digital classes that people can buy outside of the membership. However, that doesn’t really help people inside of the membership. When they create these products, people outside of the membership get a discount and are led to the membership.
A great way to scale is to connect people within their community. When you retain more and keep more around more it is easier to grow because your base keeps lifting!
Write down a vivid vision, you need to be able to visualize where you want to go. The vision is not about 7-figures, it is, “what do we want for our team, members, family?”
The only thing stopping you from growing is your unwillingness to get uncomfortable. (43:00)
The only thing holding you back from scaling to the next level is your unwillingness to get uncomfortable. It doesn’t even have to be complacency - it’s more like thinking on the open highway. the Bible says without a vision the people will perish. Without a vision your membership will perish.
If you want to scale to the next level, you’d better have a vision to get there. What is something you would never have considered to get there?
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss episodes that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Show Notes One thing you’ll learn about us is when we set our minds on something we are going to do it! We didn’t know how we were going to be our own bosses - but we were going to one way or another!
We just needed 100 people to give $50/month. But how?! There are 7 billion people in the world surely the odds were ever in our favor!
One day I was outside mowing the grass and downloaded an episode of Smart Passive Income by Pat Flynn and starting an online business - that was something new!
I remembered back to when I had sold playbooks on eBay. Then, I decided I would upload some linebacker drills and sell those. And, people bought it! It wasn’t a lot of money but I think I made $500 in the first month.
It was the answer. This is what we had to do. I was obsessed. I stopped thinking about anything other this online business idea!
One day I came upon an episode about how someone made money. So of course, I went crazy using them as much as possible. At the time I had a bunch of US History worksheets that were saved on my computer. I figured I would create a worksheet and make one available for free download and just spam it up, surrounding it with ads! Needless to say I wasn’t making any money.
That was until the day someone went to that spammy site and clicked on one of my adds and I made 11 cents - I freaked out! (You would have thought I won the lottery, not made 11 cents). I flipped around the computer so proud of my content I created and that someone had bought it. I remember Jocelyn’s face softening and the wheels turning that this online business thing was possible!
Jocelyn realized that she could not find lesson plans for what she needed an an elementary librarian. So she decided to similarly make lesson plans and sell them online. It took off! She really started getting a following!
We had figured out that Jocelyn’s PDFs were something that could make thousands of dollars and the only thing limiting us was the amount of people we reached!
That is pretty much how we figured out that if you take action and put things out there - there are people out there that need the information you have and know!
We’ve got a great guest for you today - Rina Orellana of onlineflamencostudio.com! Many of you who are long-time listeners of the Flipped Lifestyle Podcast will recognize Rina as she has been on the show a couple times before.
Rina has an amazing story and we had the pleasure of helping her launch her membership and watching it grow from zero members to nearly 400 members - inside the Flipped Lifestyle Community!
We have loved watching her growth in her membership as well as her growth as an entrepreneur and a CEO. This is an inspiring story of how you can transform your membership into an amazing income and career!
Show Notes Rina Orellana is a professional flamenco dancer for around 25 years and has been teaching LIVE studio classes for the last 15-20 years. Rina says flamenco dancing is a nighttime and weekend gig, which was really hard when you have a family. She was a mother all day and a teacher all night and it eventually became too much!
As her kids got a little older she realized she wanted to make some money without having to teach more hours. Before long, the prospects of having her own online business came into her life -and she eventually came to terms with creating a course teaching flamenco dancing. Of course, this search is what led her to Flipped Lifestyle (and her membership community)!
Years later, she continues to hover around 350-400 members paying her monthly in her membership (onlineflamencostudio.com)!
How do you keep a successful membership? (8:00) Rina has created an AMAZING membership by following the Flipped Lifestyle Blueprint! Let’s break it down.
When Rina started she:
Put content on YouTube. Got a following - had them join an email list. Created value and asked them to join a membership. In her membership she provided content, community, and leadership.
What obstacles did you face that you weren’t expecting? (16:00) Rina’s first obstacle she had to face was paying to join Flipped Lifestyle. She wasn’t sure about spending money that she felt she didn’t really have to spend on something she didn’t know would work - the initial investment seemed HUGE.
She faced some issues with tech at different points (which most of us do) or wasting time on things that didn’t really matter at the end of the day.
Just like Rina realized, you have to have a grasp of the bigger picture and how to get there - what you need to do to scale where you want to go. You are your own boss, so pushing through and making yourself accountable for your time and focus are real lessons to be learned as an entrepreneur!
How do you set goals to go to the next level? (23:00) For Rina, the thinking about what systems she needs to put in place to scale easily to the next level keeps her less stressed about how to get where she wants to go next! She doesn’t focus on the goal or number itself but how she can get there from where she is now.
Grow into your business and put on your CEO hat - always doing the same thing won’t get to you to the next level!
What are your next steps? (30:00)
Rina wants to grow to 500 members. Here’s what we think she should do next:
Hire someone to lead her community and audience. Leave the membership open all the time - focus on promoting not launching. Pitch in her emails highlighting why someone should join her membership in your emails to her list. Batch her member communication and promotional emails. Use urgency instead of scarcity in her offers.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss episodes that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Show Notes After we got married (as you heard in Chapter 2), we obviously needed to find somewhere to live. Because, right after the wedding we hopped in the car and drove to West Virginia!
We lived in a tiny studio apartment about as big as our bedroom now. It was so tiny that since we only had a twin bed in there we had to buy an air mattress that we stayed on for the first few months we were together! We looked all over the place at apartments, houses, and eventually ended up settling an a townhome.
When we started moving everything in the townhome and settling in - we kind of started going our separate ways. Our work schedules were completely different. We were like passing ships in the night. College football and corporate life was all about climbing a ladder - we realized that wasn’t the life we wanted.
We started looking for alternatives. We wanted to be closer to family so we headed back to Kentucky - this is where we got into education! This is also when we realized that what jobs and career you choose also determine your work-life balance.
Then, the worst day of our lives hit us like a ton of bricks in March of 2012. We noticed a lot of changes in our son Isaac. The biggest one is that he had become deathly afraid of bathrooms and being afraid of the dark. They daycare that Isaac went to had a change in ownership at that same time, meaning they had pretty much all new staff. Isaac began getting more scared to go to daycare. We just thought it was separation anxiety.
One day, when we went to pick up Isaac from daycare I started glancing around. All the kids were in the back but one kid was sitting to himself in a corner. I just thought he might have done something and was being punished. I knew the kid and sampled asked, “hey where’s Isaac at, I don’t see him?” The kid replied, “he’s in the bathroom.” I asked if anyone was with him. And that kid said, “nope. But, he’s been in there a long, long, long time!”
So, I got and open the bathroom door and Isaac was sitting in there in the dark. At this point I knew something was weird - something was up. I asked the worker what was going on. They said, “oh, he’s not been in there that long. We just did this so he would use the bathroom quicker.” At first I just told them that was bad judgement and not to do that anymore. But then, it started to hit that this was the reason Isaac had been so afraid of the bathroom.
A little while later Jocelyn was driving around town and all of sudden 3-year-old Isaac said, “she wipes poop on my nose.” Jocelyn said, “who did?” And, Isaac gave the name of one of the workers at the daycare. We would later find out more of the crazy things they were doing to try and keep him from potty-training accidents. (Of course, we did something about it and got social services involved - these are all stories in 2020 hindsight).
After the comment Isaac made in the car I went to the daycare the next morning, Isaac of course freaking out, and I confronted them. I was just so lost. I couldn’t leave Isaac with them. There was one lady left from the old owners and I trusted her. So, I hated to but I left Isaac with her. I told that lady to not let him out of her sight and that I was going to run to work real quick and let them know what was going on but I would be back.
So,
Today’s guest on the Flipped Lifestyle Podcast is Stephen Gates! For the last 10 years, Stephen has been an electrical engineer and teaches people how to run software that runs robots!
Stephen has an awesome career in engineering, but about two years ago he got the entrepreneurial bug and started exploring online business! He wanted to scale and leverage an online business for himself and of course that brought him to the membership model. I’m excited to say Stephen has grown his online membership to over 300 people and is making over $10K/month in his membership website! Even more exciting - Stephen just quit his job and has become full-time online, self-employed!
Today we’re going to talk about:
Growing, scaling, and leveraging all the tools at your disposal to grow an online membership community How our team sets goals and plans what to do in our membership every single quarter An exact strategy for Stephen so he can add 80-100 net members to his membership for the next 12 weeks
Show Notes Stephen has a background in engineering and actually worked as an engineer for 10 years! He was involved in automation for industrial plants and factories - that work in conjunction with robots.
He knew he could make a living off PLC programming and wound up making courses to serve an online community through a Facebook Group. Stephen ultimately wanted to help technicians and electricians improve their careers with PLC programming!
He started a blog back in 2016 and pre-sold his first course and had several people buy it - but he wanted more predictable income (i.e. a membership)!
What’s holding you back? (16:00) Right now, we need to get Stephen more in a controlled leadership position in his membership. Stephen IS serving his community - but we want to start thinking about his curated path and take it to the next level.
He also needs to get more of a community feel in his membership so people can answer each others’ questions more, they feel like they’re in this together with someone and this will keep them paying month after month and year after year!
We need Stephen to look at 3 questions:
“How do you build audience?” “How and how often are you selling now?” “How big is your list?”
What mindsets issues or fears do you have right now? (30:00) Stephen worries about fatigued his email list or running too many promotions. 90% of your list are not paying attention to what you’re sending 90% of the time though!
If you are truly serving them, have a real mission, you can remind yourself that what you’re providing is to help your email list and what is in their interest - you are doing them a disservice by NOT sending them promotions.
What are your next steps? (25:00)
Listen to implement 12 Week Year by Brian Moran and creating a content schedule. Take a week to batch his content. Hammer down on inviting his email list to webinars.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss episodes that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Show Notes After college we both moved to Corbin, Kentucky! We did not get married yet, we both had our own jobs and separate apartments. This was no longer practice adulting - it was the real world!
For Jocelyn, finding a job was difficult! She probably applied to 50 or 60 jobs and it was exhausting. There were not a lot of jobs, no real big companies, none that fit her degree anyways. She probably got 40 rejection letters and it was discouraging!
One day we were out jogging and ran into a woman named Francis. Francis happened to be the Vice President of Human Resources at a company in the next town over. We got to talking and she said, “well, there just so happens to be job for a Technical Writer.” Basically, this company manufactures commercial dishwashers. She was one of the first calls I had gotten back!
I came back in when the President was there, I was super nervous! Basically, he offered me a job for a Marketing Assistant. I took it. Of course one month later on September 11th, everything changed. It was a scary time for everyone. A few weeks later the markets crashed and a ton of people lost their jobs - including Francis. I ended up surviving a lot of layoffs over the years at that job.
For Shane he was in an office job working for his dad’ insurance agency - if you know anything about Shane this is NOT his thing!
Needless to say life after college was not what we had pictured in our minds! We had some great opportunities along the way and this is the chapter of our lives that actually truly shaped who we are - the way you know us today!!
Today’s guest on the Shane Sams Show is Dean Graziosi - and I can not tell you how excited I am to share this interview with you!
In this episode we are going to talk about his decades-long experience in the marketing world, going from offline marketing to infomercials, and all the way to the online space.
In this episode you’ll learn:
What the emerging knowledge industry looks like The rise and importance of self-education Why the future will belong to the people who go out there and invest in themselves
And - we’re going to talk about the addiction that Dean Graziosi brought into my life many moons ago!
Show Notes Why did you decide to get into the knowledge industry? (5:30) Dean Graziosi didn’t start out in the infomercials we remember him for. In his early years Dean Graziosi was grinding on a variety of things from fixing cars all the way to building houses - all before he was about 25 years old!
Dean Graziosi didn’t start out with money. He wasn’t born into a wealthy family. Dean simply didn’t want to struggle in life.
At a young age Dean Graziosi was having success but it wasn’t exactly healthy for him. Sleepless nights, ulcers, sick to his stomach - all of the success traps.
What fundamentally shifted his way of thinking? Tony Robbins’ courses, (of course)!
Do you remember the first time someone wrote in saying, “you changed my life?” (9:00) Dean Graziosi got into the knowledge industry not only to make his own life better - but what better way is there to make a living than to help people get paid?!
Now, Dean has started 13 companies and is in a place where if he wanted to cash out, he totally could. But, now he doesn’t want to cash out because he is addicted to the impact he is making on others’ lives.
Just like Dean , each of us have a responsibility to wake up every single day with impact on our minds.
How important do you think self-education is in today’s world? (12:00) If you ask Dean Graziosi - specialized knowledge is what everybody is looking for in today’s world. General knowledge is just simply not enough. Going to school and getting 4 different degrees isn’t going to help you if you didn’t get specialized knowledge in a particular area.
Trial and error is hard. You can just about always find a course or training on whatever you want to learn - 10 years of knowledge is condensed into a weekend workshop.
Self-education is in every niche you can possibly imagine! Your mess is your message. You can take your journey and serve them by selling them a course to get there faster.
What gives people the momentum they need? (21:00) Dean Graziosi says there are two different ways to pivot your life and get the momentum you need:
You can not let your uncertainty cause you to freeze. Identity what success means to you - at this age, on this day, in this space.
Connect with Dean!
Dean Graziosi is a multiple New York Times best selling author, entrepreneur, and investor. He has started or played a major role in over 14 successful companies that have changed lives all around the world – including the new Mastermind.com platform. His mission for over 20 years has been to deliver self-education to those seeking transformation, fulfillment and success outside the traditional education path.
His most impactful project to date has included being the largest online product launch in history with a program he co-created with Tony Robbins. This passion project has turned into a movement that’s so far impacted over 38,000 people in 150+ countries and 4,100 niches to share what they know and help make self education the new norm. Dean is now planning to exponentially widen his impact by serving over 1 million new people and exposing them to the self-education industry through his Own Your Future Challenge with Tony Robbins in May 2021.
Dean lives in Paradise Valley, AZ with his wife Lisa and his three children.
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss episodes that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
It all begins here when Shane Sams was a sophomore at the University of Kentucky and Jocelyn Sams came to campus as a freshman at just 17 years old!
It all begins here when Shane Sams was a sophomore at the University of Kentucky and Jocelyn Sams came to campus as a freshman at just 17 years old!
Let’s go back to 1997. Picture this: Jocelyn turns 17 years old on March 27th of her senior year of high school. Just months later she moved from her small coal-mining hometown in western Kentucky to move to the big city of Lexington. She could not wait to be there that August, cutting down every minute until she would officially be a Wildcat.
Shane Sams had gotten on UK’s campus just a before. He had dreamed of going to the University of Kentucky his entire life. After all, he too was from a small town. Which one? Corbin. Better known for their railroads, moonbow, and the birthplace of KFC, (of course). Now, Shane didn’t exactly work hard in school to get the grades to grace UK’s campus but nevertheless found himself walking by William T. Young every day.
For both of them Lexington was an escape of small town life - an escape that would become the most fateful place they would ever find themselves.
Now, Shane didn’t start out at UK. His first year was actually spent as a BCTC student. He could live in the dorms, but his school was actually in the Kroger Field parking lot. He didn’t magically mature into the model student. He hardly ever went to class and had a crazy roommate that ended up flunking out to boot. Shane found himself almost failing too during his first semester.
That was until one after during Christmas break. Shane’s dad offered to take him to his insurance office in Corbin. When Shane released they had hit the interstate going south he knew something was wrong - his dad saw his report card. Nearly 20 minutes later they found themselves in Williamsburg, Kentucky home of the University of the Cumberlands. The college that Shane had tried oh-so-hard to not attend. It was the exact opposite of everything She loved about living in Lexington. After his dad continuously drove past every door and window (and excess flower) on campus he finally opened his mouth and said, “pretty campus, huh? If your grades aren’t better next semester you’re going to be going to school here so get used to it.” (Can we just thank Shane’s dad for not allowing him to screw this whole thing up)?
Shane found a girl. Not THE girl, but a girl that could help him get through Algebra his second semester. It wasn’t his best semester ever but it got him through his freshman year so we’ll take it.
Here it comes: the fall semester of 1997. Jocelyn was living in the dorm right beside Shane. But of course meeting them would have been too easy. If you know Shane Sams, it’s par for the course.
There was however a time when Shane visited his friend from high school that happened to be in the room right beside Jocelyn. One fateful day there was a knock on the door from the most beautiful girl Shane Sams had ever seen. Jocelyn was there asking to borrow the phone book - that’s right. An actual phone book. Jocelyn walked away and ordered her pizza or whatever it was and went back next door. Nothing special happened yet not until Jocelyn’s sophomore year and Shane’s junior year.
Today we have a very special episode with 6 guests on the podcasts - including Jocelyn! We are hanging out with 5 amazing women from the Flipped Lifestyle Community and you are going to hear our conversation about these ladies formed a mastermind inside of the Flipped Lifestyle Community.
They’ve built their business together. They’ve built trust with one another. They talk to each other about family, relationships, marriage, and parenting. In the hard times, especially 2020, they leaned on each other so they could survive everything that was happening. They encouraged and motivated each other so they could thrive!
In this episode you’ll learn:
The power of masterminds How masterminds positively impact all areas of your life How you can find and join a mastermind too
Show Notes Since 2014, this group of women have been through thick and thin together in this small mastermind group. They share their thoughts and give feedback to others in the group all while creating meaningful relationships with one another.
As they helped each other through various important life moments and peeled back layers in all areas of each others’ lives - they have not only become friends, but family.
How do masterminds help your business? (12:00) We all have moments where we get overwhelmed and want to quit. 9 times out of 10 it’s just because we feel alone.
Many of these women said there were times they wanted to give up on their online business dream. If it had not been for their mastermind group there to encourage and push them, they might have.
The importance of finding like-minded people. (26:00) When you get around people that are like-minded, you form a connection on a deeper level. You find yourself opening up to your group telling them things you never thought you would share! (Yes, this is a good thing)!
Having that safe place to confide in is critical to being successful in all areas of your life.
Being transparent in your small group. (35:00) There are times when we all need to hear some truth that we may not want to hear. It could even be a group member needing to be told to “shut up.” That’s okay - that’s how we grow!
You need people that invest their time and treasure enough in you to have the courage to call you out. You can’t fix your blind spots if you’re not aware of them.
No - masterminds are NOT all sunshines and rainbows. We don’t want them that way! How much do you actually benefit from a mastermind? (53:00) Like these ladies said, because you are surrounded by like-minded people that care about you - you can get the help you need when you need it.
You are improving together every single day. Each one of us brings something to the world but nobody changes the world alone, no matter how good you are.
How do your spouses view your mastermind? (1:00:00) Masterminds can be a little confusing to our spouses that are not familiar with the online business space. Even if they are familiar, seeing value in investing in a small group may be hard to grasp if they are not involved.
However, when our spouses see the improvement in our life, business, and soul - it’ll be easy to get them to come around!
Join the Flipped Lifestyle™ LIFE GROUPS! Apply here: flippedlifestyle.com/lifegroups!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s expert guest on the Flipped Lifestyle Podcast is Aaron Walker from View From The Top (viewfromthetop.com)! Aaron has been in masterminds + relationship with some of the biggest names out there - Jay Abraham, Dan Miller, and Dave Ramsey!
Over the years Aaron has built and lead dozens + dozens of masterminds - packed with super high-achieving men and women.
In this episode you’ll learn:
Why masterminds are the key to unlocking your potential and going to the next level How small masterminds can change your life and your family’s future
Show Notes Years ago at a MercyMe concert Aaron Walker’s view on business would change forever - he would stumble upon masterminds because of his buddy Dave Ramsey inviting him to join Dave’s mastermind that upcoming week.
In this episode Aaron Walker walks us through the in’s and out’s of what it true means to be in a mastermind, Aaron’s own experiences, and what value masterminds bring to every area of your life!
What is a mastermind?
Your mastermind is a group of trusted advisors, your board of directors that help you excel in every area of your life. People that don’t have anything to lose or gain as a result of encouraging or challenging you. These people will throw the flag on you occasionally when you need it, edify you, point out your blind spots, point out your super powers - but also be your listening ear.
What does an efficient mastermind look like?
How do you structure your mastermind? Aaron says the key to a successful mastermind is time.
As people get to you know on a personal level - get to know your goals, your family, all of those things, it allows them to help you effectively. It takes time to understand how you work and your deepest desires (and that’s okay)!
Give it 6 months. Get the lay of the land - open up. Earn their trust over time and let them earn yours. Don’t go in with any preconceived notions.
How many hours a week should you spend with your mastermind?
Aaron says that he has found spending about an hour a week is adequate to spend with your mastermind.
For Aaron, his group consists of 10 people because even if 1 or 2 people are out there is still plenty of energy in the conversation. This help you to develop a servant mentality.
(Side note: they still get 90% attendance every single week. You can’t add value to the group if you’re not there)!
What are the 3 biggest benefits of being in a group that is meeting consistently?
Here are the 3 biggest benefits of masterminds according to Aaron:
You don’t know what you don’t know. Aaron learns things every single week after being in mastermind in 20 years. Perspective. You only have one life experience - your own. You have a set geographic area, filters, all of these things. Someone else’s perspective is invaluable. Insight. Everyone has different relationships, introductions they can make, resources they can add.
How do you convince your spouse masterminds are a good idea?
The first thing Aaron recommends is communication. Sit down and ask yourself, “what is my spiritual, professional, and personal development worth?” Communicate those points to your spouse.
Will this make you a better spouse? A better mom? A better dad? Will this help you grow your business significantly so you can change your family’s future?
When it is such an insignificant amount of money compared to your overall net worth - it makes it much easier to get on board. Who knows, your spouse may even get in their own mastermind too!
How can introverts be beneficial to masterminds?
Regardless of our personalities, we all want to grow. We all need encouragement. We all need feedback - we just present it differently.
Diversity within the group is what makes it beneficial. This is what brings in different perspectives! We need the difference in personality to pull things out of each other that the other needs.
Today’s guest is Allen Paul! Allen just launched his membership on New Year’s Day and got his first 5 members!
Allen has been doing so many things for free for so long. He is running free Facebook groups, free communities, a free podcast, he is volunteering in his church - he is doing all these things and it is stacking up on him. This overwhelm caused Allen to be confused about where to spend his time so that he can grow and build momentum to make this into a really successful online business.
Today we are going to:
Go deep into Allen’s story and teach him how to say no to a few things. Teach Allen some techniques we use to prioritize what’s really important to his online business. Plan Allen’s day and week based on how Shane spends his time.
Show Notes Allen is a jack of all trades and hopes that very soon his membership will turn him into a master of one! Allen has been married for 24 years and has 3 adult children of his own. He is a musician, pianist, and enjoys playing in his church - that’s his passion and ministry.
Allen’s music career brought him to gigging locally or on the road. In the last 5 years he has created his online business, God and Gigs. It ties together God and music. He ended up writing a book called God and Gigs which led to a podcast, and now a membership!
What’s holding you back right now? (18:00) Allen has launched his membership but it’s not built yet. A membership for God and Gigs is an idea Allen had sitting on for a long time - he started it two weeks after joining the Flipped Lifestyle Community in January and already has some members!
Right now Allen is thinking, “oh no. They bought the trial and they stayed. Now what?”
What are your next steps? (50:00) Here’s Allen’s next steps:
Focus on the content that is building his audience. (Allen’s podcast) Serving his membership community. Focus on marketing to start growing.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Hey y’all! Welcome to a Best Of Edition of the Flipped Lifestyle Podcast. These Best Of Editions of the show feature amazing guests and episodes of the podcast you may have missed when they first aired. If you are new to the show, these are those can’t miss moments that we really want you to listen to. Or maybe you’re a long-time listener. We want to bring these episodes around for you to hear them again. Our goal is to bring our best content every week so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week’s episode of the Flipped Lifestyle Podcast.
Show Notes Shane’s Story Shane Sams’ story starts in the small southeastern county town of Corbin - best known for the world’s last existing moonbow and of course the place where Colonel Sanders started Sanders’ Cafe, home of Kentucky Fried Chicken. Corbin is ran by coal and trains. All the millions of tons of coal from eastern Kentucky runs right through that little town. When Shane was growing up there was less than 5,000 people living there! Shane grew up in the city limits of Corbin (not really a city, but for lack of a better word). Living in a rural area Shane never really grew up around a ton of technology or big business. People were school teachers, railroad workers, coal miners, the local hospital, or worked at retail stores.
Shane is actually the 4th of 5 boys in his family. The boys have significant age gaps between them. Shane’s oldest brother is actually 19 years older than him! His younger brother is 3 1/2 years younger than him - huge age gaps there!
Shane’s dad was an insurance agent that had his own office where he sold auto insurance. Have his own business is probably where Shane was influenced into being a business owner and self-employed. His dad had worked for other people and decided it was better to work for himself so he didn’t miss the important things in life like going to Shane’s ballgames. Sound familiar?
Shane’s family was not poor but they were certainly middle-class. They didn’t have everything in the world but he got to see his parents work so hard and what true work ethic looked like.
Shane didn’t always follow that work ethic himself in high school. He kind of stayed in a bit of trouble. But, he was actually very smart he just hated the structure of school (he’ll be the first to tell you he hates rules). He did love football and being the producer of his high school new team!
After a soul-crushing injury basically ended Shane’s football career in high school he became a completely different person. He got away from the jock-culture and became the mellow and humble person we know and love today! (And, most importantly a person that Jocelyn would fall in love with).
Jocelyn’s Story Jocelyn grew up in a small town in flat land western Kentucky - like Corbin, it is very much a coal mining town. Jocelyn’s parents were very young when they had her in 1980. So, from a very young age they had to work hard to make sure their family was provided for.
Jocelyn has one younger sister that is 3 years younger than her. They grew up in a small neighborhood with friends that lived next door and spent all day with those kids.
Jocelyn’s dad was a cable engineer and he is still at it! Jocelyn’s dad is a super hard-working person. She can remembers he was always working extra jobs. Being an engineer he was super smart! So, people would hire him on the side to do things like installing satellite dishes, audio-visual type things.
Jocelyn’s mom would always help with homework when they got in from school. She was very diligent in working with the girls, making sure they were reading (which wasn’t hard because they loved it), all while making sure all the stuff around the home was tended to.
She didn’t do a lot of traveling with her family growing up. Their traveling consisted of going to the bigger cities in the area like Bowling Green.
Today’s guest is Adam Sears! Adam has an amazing membership product called Silver Spaces. His goal? To help moms, dads, and grandparents stay in their home and age in place a few years longer! Adam does this through an amazing tool he created to help people make modifications to their home and this has a LOT of potential, guys!
This is a great conversation about:
What’s possible in online business. The tools you can create in your membership. Marketing to different segments or audiences.
Adam’s membership has a ton of potential in the consumer space and business-to-business where he can get professionals to join his membership, and even a business-in-a-box element!
Show Notes Adam Sears lives in Shelbyville, Kentucky. He is a husband and a father to 2 kids. Adam has been running his own construction consulting business for the last 7 years!
Adam’s wife is a critical care nurse and through observing her work, he became aware of the need families had after serious injuries to make their homes more accessible for their needs. He saw where he could use his construction knowledge to help families in those situations. At this same time, he had to do this for his own family members so they could age inside their homes!
With that - he created silverspaces.com!
What’s holding you back? (23:00) Right now, it seems Adam has an issue with his avatar. We’ve got to fix that!
Adam needs to shift his marketing to people that would be between ages 30-60 because they would probably have parents between the ages of 60-100. The people that are going to want what Adam offers are the kids of these people, not the people themselves!
His assessment price also has to be AT LEAST the price of his monthly membership - we have to make it believable!
What fears are holding you back? (48:00) Adam sees the potential his business has and it’s a little scary at the moment! He fears being the first ones on the market in his space but that’s not something to be afraid of, that is something to be celebrated!
You want to be the first and the best marketer - you don’t have to have the best product on the market for what you do!
What are your next steps? (43:00) Over the next week Adam needs to:
Talk to his partner about going down the marketing rabbit hole. Raise his assessment price to $97. Work on the marketing strategies for professionals. Get his core values down and write out a 3-year vivid vision.
On this Saturday episode of the Flipped Lifestyle Podcast Shane is answering a question about email marketing form the Flipped Lifestyle Community Forums!
Show Notes A lot of people try to look ahead at the rest of the Flipped Lifestyle Blueprint, rather than focusing on what step they are on. This is probably one of he biggest pit-falls we see we see when people first start an online business. When you start an online business you start looking at the big picture. You stat looking at successful people that are ahead of you and you start getting ahead of yourself - which overwhelms you!
With that said, do NOT start looking ahead of where you are at in your entrepreneurial journey. If you don’t have a product, idea, or even a membership yet, you will get overwhelmed before you get started.
The Flipped Lifestyle Blueprint is sectioned into bite-sized chunks - so the best way to start your online business is to take it one step at a time!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out this week's episode!
Today’s guest is Odell McCants! Odell has a great back story - he is a former NBA Agent! Over the years and throughout his career he has built some amazing relationships with coaches. This helped him realize there was a need for professional development in the coaching community.
Now, on his podcast (and soon in his membership), he helps coaches get the professional development and leadership skills they need to go to the next level in their career!
One thing holding Odell back is his fear of not having enough content to launch! On today’s show we help Odell launch a membership with NO CONTENT!
Show Notes For several years Odell was an NBA Player Agent where he did contract negotiations, endorsements, and marketing deals. After many years of the “shark infested” competition he was constantly in, he decided to take a break to figure out his next move.
One question he constantly got from coaches was how they could advance in their careers! Through that, Odell realized that coaches oftentimes really lack professional development, leadership development, and administrative training overall.
Odell found tons of resources on Xs and Os and conditioning, but very few professional development opportunities! This is why Odell decided to make a pivot to represent basketball coaches and help take transactional relationships and turn them into transformational ones!
What are you at in your online business? (12:00) Odell’s podcast, Beyond The Whistle Podcast, allows him to give tips and advice to coaches that want to advance in their careers. The interviews also serve as 20/20 hindsight stories for other people just starting out in their careers - so they can learn from other people's successes and lessons they learned along the way.
He has a website (McCantssports.com) but doesn’t have anything set up for his membership yet. We start with getting his domain name to match up with his podcast so he can be easily found!
What’s holding you back? (18:00) Odell says the biggest things holding him back right now are “paralysis by analysis,” a lack of time, and feeling pressure to create a ton of content.
He has the relationships to get things started but is being overcome by personal overwhelm. Odell feels he needs the right platform to move forward with it. Odell has started identifying black holes of time by using his time tracker to find the time for his online business! He feels a lot of overwhelm trying to get all of his content out on his own.
Most people come to a membership because they want wisdom. As a membership owner you have to monetize your wisdom and experiences and monetize the path that God put you on and help pass that knowledge on to the next person!
What are your biggest fears? (38:00) The biggest fear Odell is struggling with is doubt in himself. A lot of the guys he has been talking to are his friends, who are not paying him for his time.
With that said - we need to get Odell an order form so he can start opening the door for EVERYONE to pay him for his God-given talents, experiences, and knowledge!
What are your next steps? (40:00) Here’s Odell’s next steps:
Make an order form - you have to have a way for people to give you money! Get 3 people to sign up at $297/month (just to start out, of course)!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On this Saturday episode of the Flipped Lifestyle Podcast Shane is answering a question about email marketing form the Flipped Lifestyle Community Forums!
Show Notes There are several different email marketing strategies in the Flipped Lifestyle Blueprint. Our philosophy on email marketing is that you should be emailing your list as much as possible (at least every week day). You should be emailing as much as you can because the more frequency you get in front of people the more chances they have to buy!
It is a myth that by emailing every day people will leave or unsubscribe - people that are going to unsubscribe are going to unsubscribe anyways. And people who are going to buy are going to buy anyways, but you have to give them a chance to. Our unsubscribe rates actually went down when we decided to start email every day! There are going to be times when you don’t feel like or know what to write about. This is where your long-term nurture sequence comes in!
How can you be prolific in serving, providing value, and selling to your email list? Your email marketing is not conflicting but complimentary to each other!
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out this week's episode!
Long-time listeners of the podcast, you know we are all about some online business here on the Flipped Lifestyle Podcast. We are all about helping real members of the Flipped Lifestyle Community and we let you listen in so you can change your family’s future as well.
We cover a lot of topics here: we talk about online business, parenting, marriage, all the above! Today’s show is a very special addition to everything we normally talk about.
About a year ago I got a message from a friend on Facebook that said, “hey Shane, you’ve got to talk to this guy Anthony Woolever. Anthony is a Flipped Lifestyle fan but he has a really special story and I want him to be able to tell it.”
I thought this was going to be another success story but what came next impacted us in a big, big way! We started messaging on Facebook. Anthony began telling us how he had gotten into a dark place in his life and had decided he was going to commit suicide. As he was preparing his house for his loved ones so they would not have to deal with the after math. As he was doing so, he decided to listen to podcasts. Anthony found Pat Flynn’s Smart Passive Income Podcast and it just so happened that he heard our story (along with several others) and he was filled with hope.
In this interview you will find out that we were just the period at the end of the sentence. There were a lot of God-ordained moments and now Anthony is living an amazing, productive life and making an impact in a big way out in the world!
Show Notes Anthony’s story and mission are absolutely incredible.
Back in the summer of 2014 Anthony and his (then) wife separated and it was a very traumatic time for him. This came on top of some already underlying mental health challenges from his childhood.
Anthony is also a combat veteran - the highest demographic among suicides.
Back to 2014, in September of that year he decided to commit suicide himself. He knew he didn’t want his parents to have to pick up the pieces of life when he was gone. Anthony went downstairs cleaning all he could with that thought on his mind.
Now, Anthony is not one to really listen to music or podcasts but he turned some on because he needed something in the background. So, he googled “top business podcasts.” He didn’t like the first one but the second one was Pat Flynn’s Smart Passive Income Podcast. As he listened, he really got into this podcast and went all the back to the first episode! He was still cleaning and bing-listening to Pat’s podcast.
On Episode 122, he got to our story. He said for the first time in a long time he had hope. Something about our story resinated! He realized that if these two school teachers from Kentucky can do this - he could too. After getting his hope back he decided against committing suicide.
Not long after, Anthony met Pat - which would then lead him to Aaron Walker of Iron Sharpens Iron who would go to coach Anthony for the next 4 years. After those 4 years Anthony would meet Vincent Pugliese who wrote the book Freelance To Freedom.
Your mission statement. (8:00) Anthony’s God-ordained mission now is to help decrease the rates of suicide.
Our mission statement is always to help give hope to families of a bright future. That’s why Anthony’s story is so important to us. How awesome is it that God allowed our paths to cross on that fateful day? We are so honored that God allowed us to have been part of the period on the end of Anthony’s sentence through those podcasts.
Taking action on hope. (20:00) Many people get inspired after hearing success stories - but what makes people take action?
For Anthony it was God’s perfect timing. He had just gotten an amazing raise at work he had the money to invest in himself. Not only in business but in his own personal healing. (This is why Pat’s podcast interviewing all these success stories was so instrumental to Anthony’s story).
What hope do you have that makes you want to take action...
On this Saturday episode of the Flipped Lifestyle Podcast Shane is answering a question about email marketing form the Flipped Lifestyle Community Forums!
Show Notes Are you stuck between a membership and doing one-on-one coaching?
If you are going to be a membership owner you have to let go of the idea that some people want one-one-help. You can make the decision to be a one-on-one coach and trade time for dollars. You can do some one-on-one coaching if that’s what you want to do.
But, if you don’t you just have to accept the fact that some people aren’t right for your membership. When you put a product and price tag on the Internet - some people will be drawn to that and some people will be repelled by that.
As a membership owner you really want to be one-to-many through forums, Facebook groups, member calls, your courses and trainings. If someone is not comfortable discussing what they need in group settings and you do group settings, they just might not be right for your membership!
Are you a membership owner or a one-on-one coach? Whatever it decide what you’re going to do and do it. Decide who you’re going to serve, how you’re going to serve them, your price, and put it out there in the world!
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out this week's episode!
Shane Sams is excited to welcome back our first repeat guest on the Membership Masters Podcast: John Lee Dumas of Entrepreneurs On Fire! Now, John has written an amazing book called The Common Path To Uncommon Success. And Shane was lucky enough to get an advanced copy before it was released and was so pumped up about it we had to have him on the podcast today!
In today’s podcast Shane and John talk about:
What Uncommon Success looks like for you. How you can achieve the exact dream you want to go after. How you can find amazing mentors to shorten that runway to success and avoid pitfalls along the way. The importance of masterminds and how you can find the people for your mastermind group. The content strategy John Lee Dumas used to create his multi-million dollar empire.
Show Notes On March 23rd John Lee Dumas’ new book, The Common Path To Uncommon Success, will be available! Don’t wait until the 23rd to get your copy, though, because he has 5 INSANE bonuses if you head over to uncommonsuccessbook.com right now so you can get those bonuses when you preorder!
The Common Path To Uncommon Success (8:00) John says the name of his book came from all the fantastic entrepreneurs on fire he has come across from all over the world. There are also “so-called experts” out there that say, “the path to uncommon success isn’t common but complicated. It’s hidden, its secret. But for $1,937.97 I can give you the key to reveal all.” If you ask John, those are the people that don’t want you to know there are 17 foundational core principles that all successful entrepreneurs followed!
John’s Common Path To Uncommon Success book serves as a revolutionary roadmap to financial freedom and fulfillment!
It’s Time To Choose Your Hard. (12:00) John, at one point in his life, was broke. Was it hard work to build his dream business? Yes! You know what else is hard? Living paycheck to paycheck and being broke!
In 2012, John chose his hard - either path he chose would have been a hard path but he chose the hard path of building his dream business and creating financial freedom and fulfillment. Now, he has the life he wants, his version of uncommon success. It’s time to choose your hard!
The Mindset of Abundance v. The Mindset of Scarcity (15:00) John says there is so much scarcity out there in this world and it will always exist. You can easily get caught up thinking there are only so many pieces of the pie.
Or, you can live like the entrepreneurs on fire in John’s world - you can have the mindset and life of abundance! You provide amazing value in this world when you decide that you are going to be the best solution to a real problem. When you have this mindset you will win! Everybody wins!
What Is Your Version Of Uncommon Success? (18:00) What is your version of uncommon success? John says the problem is very few people have sat down and thought about what their version of uncommon success looks like.
You have to ask yourself:
What is it that you really want in this world? What is really being uncommonly successful - what does that mean to you? What is enough?
John says to know these answers you want to be able to to identify when you wake up in the morning:
What do you want to do? Where do you want to do it? With whom do you want to do it with?
Why Are Your Mentors So Significant? (23:00) Success leaves clues. When you see successful people in your niche they are clearly doing something right. Don’t question the roadmap.
Your mentor is somebody who is currently where you want to be. John says if you remember that - you will find the right mentor. Your mentors are your game-changers!
Accountability Is Everything! (27:00) John says he has seen so many entrepreneurs that have tried to get into this world alone. They go into a corner of fear and doubt - all because nobody is holding them accountable.
Get people you know, like, trust,
Today we talking about people. All the people that hold you back form building your online business. It’s the human element that gets most of us derailed the fastest.
You know what I’m talking about - the trolls out there that are lurking outside of every single post you make, the doubters, the haters, and the critics.
We have to deal with these people and thoughts and that’s what we’re doing today on this training!
Show Notes As we put content on the internet and continue to guest in many different places, we have come across a lot of trolls and critics!
There are 3 types of negative voices that I’ve learned how to deal with in our many years of online business. The Types of Negative Voices:
The critic. This could even be yourself! When you start to criticizing yourself and becoming an inner critic it becomes a double-edged sword. In a good way, you should be evaluating your stuff. Being critical of yourself can turn into perfectionism and prevent you form launching. It can even turn into procrastination and prevent you from taking action.
Haters and trolls. This group is funny - once you start your business and get haters and trolls it becomes hilarious! They have no feedback, no momentum. When you’re starting and building haters and trolls hold a lot of people back because they know at some point they will get a troll or hater. You are in the arena - they are in the stands!
The doubters. The friends, family members, acquaintances who doubt what you’re doing. Give these people in your life some grace. It is uncomfortable for them when they see someone start building a better life and don’t know how to process it.
I hope this training helped you stop listening to those negative voices that are holding you back from changing your family’s future! If you want to get some positive voices in your life go ahead and join the Flipped Lifestyle Community and post in the forums! If you’re not a member go to flippedlifestyle.com/free!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Todays guest is Julie Patterson - Julie has put some serious school time in y’all! (12 was on the 12-year path)!
Julie has found her dream job but after working remote during the COVID-19 pandemic, she has realized the importance of time freedom! She wants to stay in her position but have the option to do both.
On today’s show you will learn how to lean into your unfair advantages, God-given talents and experiences to grow the audience you want!
Show Notes Julie has 2 doctorates - a doctorate of pharmacy and a PhD in piracy-related research! When she was in school she met students from all other and they wanted help with their papers! Success leaves clues. Julie would teach seminars on how to write for non-native English speakers.
After working on pharmacy for a while she began to full the tug pulling her back into academia!
Her membership (Scientific Research Academy) idea is based around non-native English speaking scientific research students and active researchers - creating courses to help improve their writing!
What fears do you have? (20:00) Julie has no problem getting content done. What she does have problems with is seeing herself as a marketer!
Putting on the cape of the marketer is a whole different thing - it’s not her identity. Marketing is something she does, but her identity is to become a leader in the scientific research area.
What is holding you back? (25:00) Julie needs to monetize scientific writing. First, we need to grow to audience (her following and list) so she can be found!
All content is free but curation is NOT free! You can’t win without an audience on the Internet. (It doesn’t need to be a big audience)!
There are 3 ways to generate traffic: content creation, organic growth, and paid growth.
What are your next steps? (43:00) Here’s Julie’s next steps:
Take time to beach content. Make her webinar. Focus on ads.
Her 2021 focused on content strategy, getting people to the webinar, and sell to her audience!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Today’s topic is one of my favorite things to tackle - the biggest myths about memberships that hold people back from starting and growing their online businesses!
We are going to knock down the 7 biggest myths about membership sites and replace them with 7 membership truths!
Show Notes 7 Biggest Membership Myths:
Memberships are difficult to set up. This is one of the most common things we hear and people come up with all these reasons why it would be complicated!
Truth: It’s actually 10x easier than setting up all these massive funnels, courses, stringing all your product offers together, or buying 10 different software programs just to sell one video! (You can use flippedlifestyle.com/kajabi for a special price to our audience)!
You have to have tons of content. You do NOT need a lotto content! Too often people associate this idea that courses and memberships are the same - they’re not! In a course model you are constantly having to record new videos and create new products when you run out of money and audience. We actually have tons of friends and members that have content-free memberships!
Truth: Most people don’t care about the content, they care about you! Too much content can overwhelm people. There are ways to create evergreen content or you may never want to have any content at all - and that’s okay! If you want to add content once a month or quarter you can do that too.
Retention and service is really hard with a membership.
Truth: Through automation, group coaching, and low amounts of content, you can handle a lot of your peoples’ need by pointing them to things you’ve already answered! Your community will keep people paying month after month and year after year!
Memberships are high-energy. A lot of times we hear, “oh, you’re going to be working 70 hours a week to keep your membership up.” That’s not true. If you sell courses or one-on-one coaching.
Truth: Memberships are low-energy and low impact. They actually only take a few hours a week to run!
Nobody is going to pay me every month. “People in my niche don’t have the money. Who’s going to pay me $50/month or $100/month?” That is totally not true!
Truth: Membership are everywhere and the entire world is trained to pay monthly! No matter what your niche people prefer monthly payments and low barriers to entry.
Everybody that has a membership site is broke. “You can’t possibly make as much money.” That launch that someone made $15,000 in a day to turn around and again because they’re using the launch model and they took 90+ hours a week to achieve after multiple weeks - through memberships you can make that much each and every month with little work!
Truth: The membership model makes more money than any other model and uses less energy, time, and less risk!
You have to open and close your membership to make any kind of scarcity. This is the biggest lie and hold over in online business.
Truth: You want to create promotions and leave your membership open all year! You can open and close promotions.
I hope this training helped you realize the truths and gets you ready to start, build, and grow your membership website! In the Flipped Lifestyle Community we have step-by-step frameworks to get you started! If you’er not a member, head over to flippedlifestyle.com/free to try it out for free!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle...
Our quest today is Lizzie Shearing! Lizzie has been listening to the Flipped Lifestyle Podcast for years but she was scared to take the leap.
She finally got inspired to just launch her membership site - she launched on a pre-sale page. She posted it on Facebook and boosted it with some ads! She got almost 100 members overnight in her membership for special education teachers!
Today we’re going to talk about how Lizzie built those first 100 members, how she is serving those members, and how she is going to grow to 1,000 members!
Show Notes Lizzie has been a teacher 11 years but also has a background in business development. She has always had a little hustle in her but decided to go into teaching because she has a passion for working with children, especially children with learning disabilities.
She just loves to help people - which is great! Because, the day after she finally decided to get down to business and create her site she got her first member! It gets better though, by the end of her first month she had 42 members!
What are your fears right now? (23:00) Lizzie’s biggest fear right now is commitment and letting go of the other ideas she has and going full-force on her membership. She has people relying on her, giving her good feedback, and she doesn’t want to let them down.
She has been dreaming of this for years - that can be scary!
Growing as fast as Lizzie is can be scary too, that’s why we always recommend starting slow. The biggest thing Lizzie needs to do is hire someone to take certain things off her plate - that way she ca serve these members that way she wants to!
What is worrying you right now? (35:00) Lizzie is struggling right now with having to deal with her first couple of cancellations.
Luckily, even though she hates it (as we all do), she has listened to us long enough to know that you don’t want those people in your membership anyways! And, when you stack your membership it makes sure that you keep churn down and it doesn’t affect your business when a few people leave!
Do promotions, create scarcity - this will keep people trickling in!
Do you have any follow-up questions? (1:00:00) Lizzie is still filled with self-doubt. She needs to get out of that!
She fears that if she gets in a Q + A that there will be questions she doesn’t have the answers to - that’s okay! This is what community is for! You are human, you won’t have the answers to everything, but I’m sure someone in the community will - ask them!!
What are your next steps? (1:06:00) We need Lizzie to get a public content strategy too, we need to get her out there a little bit! She is entertaining - something like a YouTube Channel would be great for her! You’ve got to grow your audience first, email list second, and retention last - that’s how you grow a brand!
One of the hardest things you can do when you first become an entrepreneur is to get other people to see what you’re trying to do!
9/10 who is the hardest person to convince? Your spouse, partner, significant other, or somebody that you live with!
Today I am going to give you some tips on how to get your spouse on board with your online business dream (I’ve been there, I’ve done it. No I’m going to help you do it)!
Show Notes I will never forget the first time I heard about online business helping people achieve their goals. I was mowing the grass one day and I heard a podcast that laid out the game plan for how to money online with coaching, information products, and working with people to help them accomplish a goal. I ran inside to tell Jocelyn because I knew this was the way to create our family’s future and she was like, “go mow the grass.” Of course there was doubt at first for both of us! Was this some type of pyramid scheme? Could you believe these success stories on this podcast?
I went down the rabbit hole and Jocelyn stayed on top of the rabbit hole (at first)! Months in, nothing was happening. I was spending 3 or 4 hours a night and any extra money I could make off of a yard sale or selling something on eBay. It seemed like I was wasting my time.
Jocelyn started asking me questions like, “are you sure this is worth it?” She wasn’t being a disbeliever or nay-sayer. She was still saying, “do what you want. This is your time. And, I will be cool with that.” As I threw more and more money, the disbelief in my spouse (and myself) grew at a higher level.
That was, until God answered my prayers and I made 11 cents (and got Jocelyn on board)! How To Get Your Spouse On-Board With Your Online Business Dream:
Respect their boundaries. You have to set their boundaries at first and understand that they are not on-board at first. This is your dream right now, YOU need to go down the rabbit hole by yourself at first. Choose times to work on it that don’t affect your family or spouse time!
Take care of your responsibilities first. When you get obsessed with something you can’t put it ahead of everything on your schedule. You will make your spouse mad if you prioritize your thing over your family’s things. Pay the bills, sweep the floors, take out the trash, whatever you need to do first. Do not put your dream ahead of your spouse and your family!
Prove it. You have to make money. You can’t quit, you can’t give up. You have to keep pushing until you start making money! Get your product right, get your membership going. It can even be a small concept like my 11 cents - you are proving it can work!
I hope these 3 tips that I learned in battle-tested real-time because of a whole lot of 2020 mindset will help you not make the same mistakes I did! We have more tips on how to get your spouse onboard inside the Flipped Lifestyle Blueprint!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
You guys know I’m very enthusiastic but we have a story for the ages with Jennifer Bradly from the Flipped Lifestyle Community! Jennifer has been on the podcast a few times now because she is just crushing it in the membership game!
In that interview where we had Jennifer on the Membership Masters Podcast we came up with a crazy, “what if this works” strategy to offer her membership on a limited, but extended Free Trial strategy. When she did sent out the offer to her list, she got 806 members off that single offer!
Today we are going to break down how Jennifer had this life-changing moment, what happens next, and how you can have a wildly successful offer too!
Show Notes Jennifer has a speech therapy membership (https://www.speechtherapyplans.com) for speech therapists where they can access materials to use throughout the entire year with their students!
Jennifer started her membership back in 2017 - since then she and her husband have gotten to quit their 9 to 5 and are now both ALL IN on the membership model!
Fast-forward to today - she now has over 1,500 members!!
Last year, Jennifer sent out an email to her list offering 4 months of her membership FREE! She had 806 people take her up on the offer! On today's podcast we will tell you how she did it...
Throwing mud on the wall! (12:00) When Jennifer sent out her offer to her list people thought, “there has to be a catch!” There wasn’t and Jennifer wasn’t crazy - but her offer was crazy successful! She got 453 NEW active members and renewed 45% of her trials and all she had to do was be patient!
It is absolutely INSANE what can happen when we throw mud on the wall as entrepreneurs. When I first came up with this offer, I didn’t think Jennifer would actually do it and we didn’t know if it would be successful or not, (but isn’t it a great thing that Jennifer did)?!
Why do we fear sending out emails? (17:30) I have sent thousands of emails and I still have this fear of emailing my list sometimes. It definitely happens on your first email, your first offer, or your thousandth offer.
Jennifer felt it too when she sent out this offer (understandably so). She wondered if everyone would quit, what would happen on the other side of this offer, everything in her head was wondering if it was the worst thing she had done. But, then she remembered that those members weren’t her current members anyways!
How do you serve a large number of people coming in at once? (23:00) To keep her churn down Jennifer did a couple things:
Sent out a weekly email (every Sunday) to her members with weekly plans for SLPs that week and a few updates of the sites. A reminder of what there is to offer in the membership. Tons of emails reminders that this renewing payment was coming up.
She prepped for her retention, she took sprints at the beginning and end, now the waters are steady!
What are the downsides to one-click up-sells, options, or orders? (27:00) Anytime you do a one-click anything, people will ALWAYS buy the wrong thing and they will always be horrifically mad when they do. A lot of membership owners hold themselves back or fear getting 100 new members because 50 will cancel.
373 people rejected Jennifer through this offer! Jennifer had to deal with the rejection and tried not to look at cancellations. She didn’t look at the data until it was done. Her promotion was still successful even though that many people cancelled!
Don’t become obsessed with your unsubscribes, open rates, or anything that takes your eyes of the big picture!
Offering a simplified membership. (34:00) Jennifer just started her second membership, a bare-bones version at a lower price. This has been really successful her Jennifer for those people that just want the absolute basics or simply can’t afford anything more right now.
There are other ways to do this - we do this with affiliates as our down-sell!
We are talking about one of the biggest things that holds people back starting and growing their online businesses - procrastination! Putting things off over and over again keeps you from achieving the goals you want.
In this training I’m going to give you 3 simple steps to get your to stop procrastinating!
Show Notes I have always been a quick-start person. I can take action on an idea as fast as possible! The problem is, when I’ve got something on the calendar sometimes the follow-through is not so good and I will put things off until the last minute.
When I procrastinate, the less money I make. The more I procrastinate, the less I succeed. We have to address it doesn’t affect our happiness and success in our online businesses!
3 Steps To Eliminate Procrastination:
Have step-by-step frameworks for almost anything you do. Part of what causes us to push things off is not having a plan for what’s next. Without the next step it makes it much easier for us to put it off! Put every on auto-pilot.
Don’t do it alone! Don’t be solopreneurs, be memberpreneurs or grouppreneurs. Surround yourself people who are like-minded, have the goals, and are trying to change their family’s future! That way, I can get the inspiration and accountability I need to move forward.
Find a mentor (who will tell you the truth). Don’t procrastinate - find a mentor who will tell you how it is and be honest with you! Have someone hold you accountable out of a loving place so your family can have a better future!
Download our frameworks from the Flipped Lifestyle Blueprint, get active in the forums and join the Flipped Lifestyle Facebook Group!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
This week’s guest is Dr. Joe Martin! He has an awesome podcast called the Real Men Connect Podcast where Christian men heal wounds from their past, become better fathers, get control of their finances, have better marriages, and be the lead that their family needs.
He used to be a speaker but now he has a membership with over 100 members! The COVID-19 pandemic dried up his income but his membership kept him afloat!
Today we’re going to talk about:
How to switch up your pricing! How to change your offers! How entrepreneurship is an ever-evolving hot mess for us all! How to overcome some mindset issues and fears many entrepreneurs face!
Show Notes Dr. Joe has an AMAZING story of how he used pain in his past to help others get out of their situations too (we love a good mission-based membership)!!
Dr. Joe was the youngest professor ever hired at the State of Florida at just 24 years old and got his doctorate at 28, wrote his first book at age 29, the list goes on!
In all of his success, Joe says he skipped over actually healing from his trauma. When he hit rock bottom, that is when he found that God is the Rock at the bottom. After meeting one person that changed the trajectory of his life, Joe decided to pay it forward and mentor others through his organization (realmenconnect.com)! Now, he helps men win at whatever frustrates them most - and do it in a faith-based way!
What’s holding you back right now? (38:00) Why should Joe wait a year to double his numbers - why can’t we work on doing it right now? Joe is struggling with some mindset issues.
Joe’s problems with a faith-based community are not uncommon. Often, people with faith-based memberships get feedback wondering, “why do I have to pay to be in fellowship if it’s from the Lord?” These people are very far and few between - but it does hurt Joe in a way because he doesn’t want to be misunderstood.
Right now Joe is actually giving away WAY too much, we’ve got to fix that! This is not church - it’s a membership. You can’t make everyone happy!
What is keeping you from moving forward? (45:00) Joe’s offer needs to change so he can serve more people. He does NOT have to keep offering the same offers!
Here’s what he needs to work on changing right now:
Joe changes his offer on the unlimited coaching. Change it to 1 hour a week. Charge hourly rates for coaching. Work towards a new offering model.
What are your next steps? (1:00:00) For Joe, his next steps are:
Upgrading to Zoom Webinar. Emailing his members and advertising his Q+A in the Facebook Group. Promoting his member call like an event. Scaling back his offer to just content and Q+A, with up-sells to things that take his time. Reducing friction on his application.
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
One thing I love about the Flipped Lifestyle Community is we are not your normal online business coaching community! We have some of the craziest, most far-out ideas that people succeed with in online business!
Today I am talking about 5 of my favorite most unbelievable memberships we have in the Flipped Lifestyle Community!
Show Notes 5 Unbelievable Membership Ideas:
Theresa Perleyburg of bearcreekfelting.com! Theresa joined the Community and I will never forget it. She posted in the forums, “I sheer my own sheep and I felt them into stuffed animals.” She teaches people how to sheer sheep and on the back-end she sells the wool (and has over 400 members last time we spoke to her)! It is so successful she bought an old school to have conferences in!
Kenny Trianno. Kenny has a broadcast called Bred to Perfection and it’s all about raising chickens. He talks about raising backyard chickens in urban areas! Kenny launches his membership and took off - now he podcasts and raises chickens full-time!
Connie Willis of BlueRockTop.tv - she is an awesome lady and has been on a lot of different things! What she is really passionate about is uncovering mysteries like Bigfoot, lights in the sky, UFOs, hauntings, and investing them! She had an idea for a membership where she goes on live Bigfoot investigations and films them live!
Heather and Topher Holt. Heather and Topher came in and told us about their idea and it was so unique I invited them directly on the podcast! They wanted to teach kids how to play ukulele. They launched, promoted it and were able to get over 60 members at launch!
Steve and Rebecca Newlin of GoatFarmers.com! They talk about buying goats, selling, raising goats, everything you need to know about goat farming - even castrating goats (yes, you’re seeing that right)!
No matter what your idea or where you are in the world - anyone with Internet access can find your site and keep your online business going with people paying you every single month! Get in the Flipped Lifestyle Blueprint to get started on your online business idea today (flippedlifestyle.com/free)!
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
This week’s guest is Flipped Lifestyle Community Member Justin Geis! He has been grinding and working hard for a while now - he is pretty successful in online course sales!
He has already gotten 40 members after launching a few months ago. He has a great audience - but he is having trouble growing!
Show Notes Justin teaches people how to use 3D modeling programs online! Right now he still has a day job, but is using his experience there to create an online membership business - so he can create a future for his family!
Justin has launched his membership and now has several successful YouTube channels! His community is thriving and we are ready to help him grow it even more!!
Where Are You Stuck? (19:00) Justin just so happens to have a decent following on YouTube - this is where his avatar is living!
He is great with content but is struggling to translate that into paying members on the business side of things.
YouTube subscribers are weird, are they seeing everything? We want to position Justin’s offer differently so it will be more attractive on the front-end!
What Are You Struggling With? (25:00) Justin does not discount his membership. What we need to focus on is people coming in the front-end!
By offering bonuses to potential members and give them something free or take the $500 pricing for a years’ membership, with full access to the course - PLUS a monthly option.
When the monthly option is $100/month it equals $1,200. People are then going to take the $500/year option that Justin wants. This helps Justin stack all the people together!
What Is Holding You Back? (33:00) What is your promotion strategy? How prolific are you being? We have to make sure the bread crumbs are out there so people can follow up!
Justin’s content is a little sporadic. When we can get him to be more strategic we can take his membership into the next level!
Justin’s Next Steps (43:00) Here’s what we want to get Justin to start doing:
Put everything in his offers - $500/month offer with a round-down to $97/month. Email his list 3 times a week. YouTube Ads!
In the next 24 hours:
We need Justin to figure out how to roll his current course into the model we talked about!
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Listen to last week's episode!
I’ve seen a lot of great ideas and products come through the Flipped Lifestyle Community - I’ve also seen a lot of those great ideas fall to the wayside and fail because the people with those ideas didn’t know how to sell things online!
The biggest thing? Learning how to create a simple sales funnel that converts!
Today I am talking you through the basics of a simple sales funnel that will get installed fast and is almost guaranteed to get people into your membership site!
Show Notes When we first started in online business we didn’t really know what we were doing when we were trying to launch our products or build an audience!
We learned through trial and error. We figured out there was a certain flow our audience needed to follow if they were going to buy our products. It’s not enough to just have great products or shout it from the rooftops.
That’s where true passive income comes from! It comes from creating a great product, making it as evergreen as possible, ad setting up systems and sales funnels so people can buy your product!
Simple Sales Funnel Set-Up:
Create your content. Build an audience and get traffic. You have to attention because that is what’s going to make people stop their scroll on the Facebook feed or Google search. You have to work on your content strategy!
Build your email list with lead magnets. Your content leads to a specific moment - an email opt-in box.
Follow-up. The fortune is in the follow-up! It takes several different exposures before someone will purchase from you.
Sales page. On the sales page you need to tell me everything about your product. The benefits, the results, testimonials, all the things inside your membership and community. It has to represent you 24/7.
Check-out page. Everything you do on the sales page is to lead you to that check-out. Make it simple and easy to check-out!
The up-sell page. A one click up-sell will get you more money form the people that have already given you money!
If you need help with your sales funnel we have deep detailed trainings to drive your traffic to convert in the Flipped Lifestyle Blueprint!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest is David Braun! Dave is an awesome member of the Flipped Lifestyle Community and is taking massive steps towards his online business goals! Not only that - he is hanging out in the forums, in the Facebook Group, hanging out on Q+As, and helping other people move their online business dreams forward.
In the episode we are talking about:
How introverts can succeed online. Setting priorities on your calendar to take action. How to set a price-point for your membership.
Show Notes David’s main business right now is creating pro websites (https://prowebsitecreators.com). His second business is with a partner where he coaches entrepreneurs!
Out of that second business he's built Hire My VA (hiremyva.com), which helps people reclaim their freedom by hiring virtual assistants without breaking the bank!
Where are you stuck? (23:00) David wants to get his sales and marketing down this quarter. He also struggles with not wanting to use social media.
He is on the introverted side of things and would rather have his virtual assistants to do it for him. David does however like being on podcasts!
He can build all that stuff out later though if he doesn’t want to be doing certain things! David can focus on other things right now, like advertising. Focus on your zone of genius!
What else is holding you back? (34:00) Time is holding David back as well. He is struggling with getting things out of the way.
Our time is a priority. Anything with time has to become a priority in your business.
Ask yourself, “what am I willing to sacrifice to get it done?”
What follow-up questions do you have? (49:00) Right now, David has problems with pricing. He does 6-month pricing at $567.
Another way to do this is to establish a price-point. At this price-point it would be $1,200/year. That means when David’s offer is presented "on stage" he can offer a $2,500 product for lifetime access!
He needs to stick with this theme of commitment. I wouldn’t do a monthly membership in Dave’s business, but a quarterly membership!
What are your next steps? (52:00) Here’s David’s next steps:
Deciding his sacrifices and what he is willing to give up to get his tasks accomplished. Setting aside 3 hours a day, 6 days a week to devote to his business goals!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
One of the things that I always hear is, “it would be great to become and stay self-employed - I just don’t believe it!”
It is totally possible to make your entire living online from home! Today I am going to give you 7 real-world people from completely different niches and backgrounds - that are examples of you can truly change your family’s life and future through online business!
Show Notes Jocelyn and I were teachers in eastern Kentucky back in 2012 and we had some bad situations and work. Wed decided we wanted a different future for our lives!
We were able to start our online business to become and stay self-employed all this time later.
We have seen so many real people, work parents from all across the world come into the Flipped Lifestyle Community and succeed. I love telling these stories because they put in the work - they don’t have to be a Harvard grad, have a PhD, or anything like that to be successful online!
7 Success Stories from the Flipped Lifestyle Community:
Evan Burse. Evan is a husband and dad of 4 amazing kids! When Evan came to me he had a “dream job” as an illustrator at Marvel - that was grinding him down working him down 70 hours a week. He did have a good YouTube following but wasn’t making money online. So, we had him start a membership (thecartoonblock.com) where he teaches people online how to draw superheroes! He made enough members in that first month to resign from his dream job because he created a new dream for his family!
Jennette Stine. Jeanette is a rockstar (and has 6 kids)! When Jennette came to us she had made pennies online in the months before she joined the Flipped Lifestyle Community. After we talked, she launched her membership at “back to school” time - the peak time for her math teacher membership site! 3 or 4 months after she joined the Community, she went in and resigned from her full-time job! Now she sells math lesson plans to several different age groups and has a partnership too!
Reena Oriana. Reena is a Flipped Lifestyle Alumni from California. When she came to us in the forums she said, “I have an idea but I don’t know if it will work.” She said, “I’m a flamenco dancer, I have a flamenco dance studio. I don’t know how to grow my membership.” She launches her membership and makes it to the 100 member mark! She expanded her revenue and now she has this amazing business where she is offline and online!
Paul Clifford. Paul spent years making next to nothing as a freelancer in the AV world, doing audio and video tech. The membership Paul built was building slow over the last couple of years - this was the opposite of an overnight success story. He got up to 25 members after launching in 2019. We coached Paul up and he followed the Membership Masters newsletter to a T and his business exploded! Now, he has had his first 5-figure month! The most money he had ever made in a single month! His membership focuses on helping churches learn how to use technology to go live stream, use software, and present better!
Kevin Depew. When Kevin came into the Community, he had no idea what he was going to do! His first idea he tried was TERRIBLE. So, we want back to the drawing board and I asked him what other skills he has. He knew how to play guitar and loved to come home to relax by playing his guitar! He launched (relaxandlearnguitar.com) and it just took off! Right now he is approaching 200 members and ready to retire!
Jennifer Bradley. Jennifer came to us when she was helping school Speech-Language Pathologists and sold things in 3rd party marketplaces. We helped her build her own membership and within close to a year she went from zero to 1,000 members! Because of that, her husband has quit his job and to pursue his dream!
Blair Green. Blair (pharmapreneuracademy.com) was a pharmacist and wanted to teach other pharmacists to have others services so they were not so dependent on doctors or drug systems!
Today’s guest is one of my absolute favorite people on the planet - Tawnya Kordenbrock!
I met Tawnya in the Flipped Lifestyle Community, she has been doing amazing things through her mission and her membership!
Today we talked about how to scale Tawnya’s community so she can serve more people!
Show Notes Tawnya is a licensed professional councilor (arenewedlife.com) (Facebook.com/arenewedlife). - a few years ago she had to give up her practice because of health issues.
She felt like God was telling her to shut that practice down and go into online business!
Her goal is to help more women “re-wire” their brains, break free from fear, anger, and shame - ultimately love themselves, love others, and have a greater relationship with God! She is helping women take what the enemy meant for harm and using it for good!
Where do you need help? (15:00) Tawnya needs help with her pricing. The value is not a problem here because to work in her group is a huge value!
Right now Tawnya is charging $247/month but is having trouble getting people in at that price. I think she could rise her price to $300/month and be more aggressive with the customers! (If people want to get off the bus - that’s okay)!
What is stopping you from growing? (20:00) Tawnya has to limit the amount of people she is serving - which is limiting her growth. We need to get her to do one-to-many and grow her cohort.
The people in her groups have also been in the membership for different lengths of time.
Here’s some ideas of I’ve got for her:
She needs to get out of the mindset that she has to meet with everyone live every time. There are some built-in reasons in her membership already for her to not have to go live! Tawnya could allow her members to submit questions that she could record and answer. The live components could be one really deep question that she answers! Do an icebreaker session once month to get everyone involved and comfortable in the group!
What are your follow-up questions? (43:00) Tawnya needs help in marketing.
I’m a big believer in knowing the cost it takes to get a customer (customer acquisition). At a price over $200/month, if we spend $200 in ads - the first month covers the bill. Anything past that we are doubling or tripling our money.
Acquisition is first and then retention. As retention gets better, you need to get customers and then figure out how to keep them longer!
What are your next steps? (39:00) Here’s my next steps for Tawnya:
Clarify her offers. Map out her ads! As she fades out her pricing and builds into what she wants, she needs to create a form to prompt her members about questions for the next member call. Create an automated email that goes out every week for the prompt. Record the next couple of live calls ahead of time (she will still show up live). Target her avatar through ads, get them to the page re-target with a pixel, and then get them to click the button and sign-up.
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Today we are overcoming tech issues that hold you back from chasing your online dream!
There is no getting around it guys - we are in the future! Technology is involved in everything we do online and offline so I am busting down the fear of technology with you today so you can build your online business!
Show Notes When we started back in 2012 it was a different world! I knew a little about technology - but I was not working with technology on a daily basis. I had to get up to speed really quickly!
(Back in the day you almost had to be a mini programmer to get your business of the ground). The good thing is that the technology we have today is so much better - all you have to do is find the right tools for you!
In 2020, I started to look at technology to help my members start their businesses easier - you name the technology I bought it and looked into it. I knew that our members had great ideas but some gave up on their dream because they couldn’t figure out the tech! The simpler you keep it the easier it is to run.
Around July I found Kajabi and it lets you do everything you need all in one place! If I would have had Kajabi when I started out I probably could’ve had my website up in half or a third of the time!
Go to flippedlifestyle.com/kajabi for a FREE trial!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today we are talking to Kurt + Sirena Wuerfele - they have an incredibly inspiring story abut how they are pursuing time freedom so they can build an online membership to impact lives all over the world!
You will hear Sirena’s amazing and inspiring story about how she overcame an accident that left her in a wheelchair and a breast cancer diagnosis to build a better life for her and her family!
Kurt and Sirena talk about how they are building an online business together! We are helping them structure their membership so they can be successful when they launch later this year!
What You'll Learn:
How to turn your dreams into reality! (12:00)
How to use your struggles! (23:00)
Niche down one more layer! (39:00)
What are your next steps? (48:00)
Show Notes Kurt’s background is in sales consulting but he is a full-time coach. Kurt’s wife quit her 9 to 5 to be a stay-at-home contract worker as a virtual assistant - one of whom is a podcaster who lead them to us!
Now, they are in the process of building their own online membership for coaching!
Turn your dreams into reality! When you hear stories of inspiration - you HAVE to take action! You have to take the leap and do things that can be a bridge to help you get into online business.
When you leave jobs it is a hard decision. You have to think about the things that you want (starting your own online business). Success is not without sacrifice. You have to push the first domino!
Use your struggle! You can use every single God-given experience you go through to help you through your online business journey! When you have a vision those experiences can lead you to what you need to do get your business off the ground!
Just like Sirena, NEVER stop moving towards your goals and vision - so inspiring!
Niche down one more layer! You have to niche down enough to be the solution to a problem. When you niche down one more layer and really focus on your avatar you solve a specific problem and you find those members that you want and need. Make your message tight so people know they’re in the right place. Answer the “so that” result that people really want!
Don’t lose your bigger picture by not niching down enough - click it all together!
What are your next steps? I want Kurt and Sirena’s membership to be a little more work-intensive in the beginning. Here’s what I’m thinking:
Kurt needs to lead live weekly coaching in the beginning. Allow access to weekly courses that they will create. Do 50, 20 minute coaching spots for the month. Make the membership offer $97/mo (offer good discounts for annual).
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
We are overcoming mindset issues and obstacles. One of the biggest? Being “expert enough,” or what we like to call imposter syndrome.
Imposter syndrome is that feeling of, “who would ever listen to me - lead alone pay me enough money?” This is something we had to overcome a lot when we were starting our online business. We learned how and now we’re going to help you do the same!
Show Notes My first obstacle of overcoming imposter syndrome was when I started my online business about coaching football.
My first season coaching we went 0-10. I was thinking, “who would listen to a guy that never won a state championship if he was out there selling stuff?”
But, I took what I learned from that experience and applied it to my own coaching and learned how to accomplish goals I set for my team! We turned everything around - that is what I could teach other coaches to do too!
All you have to do is find those other people out there that are only a chapter or too behind you in their stories!
3 Tips for Overcoming Imposter Syndrome:
Go with what you know!
It doesn’t have to be what you’re passionate about, but what you know a lot about.
Post and ghost!
You have to push forward and just release your content. You have to look in the mirror and say, “I’ve got something to say. I do know about this. I can help other people 1 or 2 steps behind me in their journeys and I’m going to!”
Know who you’re helping and focus on them!
Think about all the pressures that come with the problem you’re trying to solve. Those are what you can help that person behind you with!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's show we are helping Rabbi Ariel Sholklapper and his wife Sarah - they have created a membership all about Jewish mindfulness!
Ariel has been crushing it in the Flipped Lifestyle Community for a while! He has launched, he has some members, but today we are helping him move the things out of his way that are holding him back!
Show Notes Ariel has been teaching ancient wisdom and Jewish mindfulness for several years now as a passion (rabbiariel.com). His wife works for a big congregation in Houston, Texas.
They want to take what they are doing offline and bring it online to get themselves and their message in front of the world.
How can you serve people? (16:00) The Sholklappers are using their beliefs to teach techniques that people from any religion can use as tools in their own spiritual journeys - whatever their religion may be.
This is how they are serving people!
What’s holding you back? (19:00) Trying to stretch yourself too thin makes it hard to find the time and energy for your online business. Let alone - they have a toddler! It’s also hard for Ariel to move ahead of his wife when she is busy with her own schedule and life.
There are mindset issues that are internal. You can set aside time and energy to talk about things together! Be disciplined.
Set an expectation. Realize you are competent enough to do the things! Batch block time together.
Where are you stuck? (29:00) The Sholklappers need help making people realize the value of their blueprint.
Here’s a couple problems I’m hearing:
Right now is sounds like they are adding too much complexity. They are not confident in their pricing. They need to niche down their avatar.
They need to make it simpler. This will take pressure off and allow them to carry one bucket!
What are you next steps? (45:00) Here’s what the Sholklappers need to do next:
Continue working towards niching down that avatar. Get up every day and try to sell monthly members for a while. Use annual sales for promotions.
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode!
Today we are helping you overcome a major obstacle that keeps people from starting + growing their online business: MONEY!
I’m here today to tell you how we found the money for our online business, even as broke school teachers. I want to teach you how you can do the same!
Show Notes If you didn’t already know, school teachers in southeastern Kentucky don’t make a lot of money. Back then, we brought home less than $5,000/month together. We were living paycheck to paycheck.
When we decided that we were going to create an online business and go all in - we knew we had to find the money to do this!
We had to give up things that we could (even when we didn’t want to). If you sacrifice the money right now - later you will be able to do things that you would never have been able to before!
The power of moving money you are already spending allows you to invest into your online business. The cool thing about online business is that it doesn’t take a ton of money to get started!
I’ve got three tips for you today to help you find the money that is already in your wallet:
Sell stuff you’re not using! Kill monthly subscriptions (or things you are billed for) that you are not using! Look at the ways you can cut back on spending.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
We are overcoming mindset issues and obstacles. One of the biggest? Being “expert enough,” or what we like to call imposter syndrome.
Imposter syndrome is that feeling of, “who would ever listen to me - lead alone pay me enough money?” This is something we had to overcome a lot when we were starting our online business. We learned how and now we’re going to help you do the same!
Show Notes The First time I experienced imposter syndrome was when I started my online business about coaching football.
My first season coaching we went 0-10. I was thinking, “who would listen to a guy that never won a state championship, let alone a game?"
But, I took what I learned from that experience and applied it to my own coaching and learned how to accomplish goals I set for my team! We turned everything around - that is what I could teach other coaches to do too!
All you have to do is find those other people out there that are only a chapter or too behind you in their stories!
3 Tips for Overcoming Imposter Syndrome:
Go with what you know! It doesn’t have to be what you’re passionate about, instead choose what you know a lot about. Post and ghost! You have to push forward and just release your content. You have to look in the mirror and say, “I’ve got something to say. I do know about this. I can help other people 1 or 2 steps behind me in their journeys and I’m going to!” Know who you’re helping and focus on them! Think about all the pressures that come with the problem you’re trying to solve. Those are what you can help that person behind you with!
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guests are David and Jill Chase! They are an awesome couple who have been in the Flipped Lifestyle Community now for several months and they are crushing their online business goals!
On today’s show we are helping David and Jill do keyword for SEO so they can get in front of the right people and pan for gold. That way they can find the perfect members for their membership site!
Today you’ll learn:
How to use tools to do YouTube keyword research How to use the Google Keyword Planner tool to find out what your perfect customer is looking for!
Show Notes David and Jill decided to go into online business and to do so, they thought about their own God-given talents and experiences!
David has a background in engineering and Jill is a school teacher (she taught in public school and now she homeschools her own children).
For their online business they decided to combine their strengths and create resources for homeschooling families. They really want to focus on helping teens with their career aspirations! Now, they have started their membership, Homeschooling 4 Real Life (h4rl.com)!
Where are you stuck? (19:00) Right now David and Jill are running ads, writing blogs - but they are stuck on getting organic growth. They want to know how to best reach their audience.
Getting organized growth always means SEO! David and Jill need to figure out what people are searching for in their niche. They have to find out what the parents are searching for, not the kids!
What can I help you with? (32:00) David and Jill also need to use the language of the symptoms their avatar has. Once you find the symptom and put it in your ad, you have to mimic it on your opt-in page! Keep the imagery consistent.
The Sales Chain in the Flipped Lifestyle Blueprint helps you link all the chains together so you can convert the ad.
Getting and keeping the attention is the game in any business!
What follow-up questions do you have? (40:00) Now that they have a better understanding of how to successfully run ads - David and Jill want to know what type of conversions they should be looking at.
The conversions and even the price that costs to get an email don’t matter. Cost of acquisition is the only thing that matters at the end of the day!
Also - David and Jill have gotten great feedback about their membership, but they can’t get anyone into it. They want to meet their avatar where they are at and bring them in.
They need to get different kinds of ads:
Traffic-based ads Re-targeting ads
What are your next steps? (53:00) Here’s David and Jill’s next step:
Create an ad for their upcoming workshop! They need to make this ad (and their other upcoming ads) using what we just got very deep down the rabbit hole down - to make all their ads successful!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
We have a special training for you today - we’re going to teach you how to find the time to start, build, and grow your own online business. Or, how to take your online business to the next level.
You see, time is the thing that holds us back and we are going to beat that today!
Show Notes When I started my online business in 2012, Jocelyn and I were trying to build a business together. We had no time. We were working full-time jobs We were both school teachers getting up early and staying late. I was a football coach and we had two small children.
When we discovered online business and figured out that you can build something for yourself we really wanted to do that!
What in the world are you doing with your time?
Draw out a diagram like Jocelyn did with 168 blocks of time if you need to.
What are things that take time that are:
Non-negotiable? Something you can cut back on? Wasting your time?
Everyone has the same amount of time. If you are not reaching your goal or succeeding it is because you are putting the wrong things on that 168 hour grid.
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today’s guest is Bill Giovanetti - who I just met a few months ago as he started in the Flipped Lifestyle Blueprint! He was completely lost. He had all the pieces of the puzzle scattered around the table but he had lost the box top. He didn’t know how to put all the pieces together to start, build, and grow a successful membership site.
Bill jumped into a Flipped Lifestyle Community workshop and we taught him how to set up a sales funnel, how to re-work what he was doing in there. Then, he took major action on the Membership Masters Monthly Newsletter!
Bill did exactly what the November edition said and he had a promotion that generated over $33K in a single week!!!
What You'll Learn:
Why use the membership model? (11:00)
When do you pull the trigger? (18:30)
People who pay, pay attention. (23:00)
How to go one to masses. (27:00)
How to build your team! (30:00)
Show Notes Bill leads the Veritas School of Biblical Ministry, an unaccredited Master’s level program in theology. For him, the month of November was the breakthrough he needed to keep with his membership. At $33K in a single week - it’s pretty easy to understand how!
While Bill doesn’t like to talk about how much money he made it’s important to note: Bill has an important mission and the money makes his mission possible!
Why the membership model? No other business model can help you impact the world like this! When you have a business, especially one aimed at serving others like Bill’s, you can cast that stone of yours and make money at the same time!
Just like Bill’s kids, the membership will flavor their decisions and can impact the rest of their lives!
When do you pull the trigger? Bill had to come to a decision where he realized that he can’t pastor a person unless he pastors their wallets. This is because asking for money was a huge mindset he struggled with at first. He can talk about all the things - but money is hard for pastors. The spiritual use of money is just as important to talk about as the others aspects of life. He came as a professor to TEACH - just like in other types of schools. He could not teach the way he does without the recurring revenue - the money makes the mission possible!
Another issue he struggled with was wondering if there was a need for his knowledge in the marketplace. YES! Do your research. All you need is a small percentage of people in the entire world to join your membership!
People who pay, pay attention. When people vote with their wallets it makes them pay attention better and faster than if they didn’t! We’ve seen it first-hand many times.
If you do not invest your treasure - your heart is not in it!
Going one to masses. When you start going one to masses and create a movement you have to:
Stop being outcome focused. Start being opportunity focused.
If you are so worried about every single person’s outcome, you’re going to hit a cap of the people you can influence. All you can do is invest, all people to invest in themselves, and connect people that can help them grow!
Your job is faith, God’s job is outcomes!
How to build your team! To grow your team we always recommend:
The Book, “WHO,” by Geoff Smart. Focus on your monthly membership growth. Be as people-focused as possible! Think of what you need to accomplish - not what you want to get rid of! Know what your roles are first.
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own.
In this special training today we’re going to help you choose a winning idea for your online business! You have to get your idea to market if you’re going to make any money off of it - that’s what we’re going to talk about today.
Show Notes When I first started in online business I had no idea what I was going to get into or how to make money online! I didn’t know what I could offer to the world.
I bought into the idea of college, job, career, stay in that career until you retire - my entire life. My wife Jocelyn and I were both in the mindset until we realized there are other ways to make a living.
That’s when we tried to find our own ideas. We tried a bunch of ideas and those ideas were all offline at first. I had thought of being a handyman for all the people in town in my free time. I was going to build a side hustle that could eventually be something bigger. I could not do that work, I am TERRIBLE at it!
Jocelyn was going to make special curtains for French doors, we went down that rabbit hole too! The problem? It took WAY too long to make one curtain. We barely made any profit at all for like 30 hours of work.
It wasn’t going to replace our income - that’s when we discovered online business. Now we want to help you find your idea too!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today we are helping Flipped Lifestyle Community Member Reena Philpot take her business to the next level! Thanks to Jocelyn - Reena has officially launched her membership!
Reena has a beta group going right now so we are helping her grow her membership site where she helps women in sales learn how to be better salespeople!
What You'll Learn:
Why you need to start small! (8:00)
How do you develop a following? (11:30)
Am I attracting the right people? (19:30)
Show Notes Reena and her husband got into the office business equipment space 18 years ago. Now, Reena is looking to expand her business in a new way - online memberships!
Start small! Reena was overwhelmed thinking that she had to have a ton of content in her membership to launch. Well, you don’t have to! Starting small and with a beta group is actually ideal!
Once you have content, leadership, and community - you have a membership on your hands!
How do you develop a following? Reena is worried about not being able to develop a following. She fears what she posts isn’t getting enough attention.
Why not do a hybrid between blogging and podcasting. If you are already blogging use what was in that weekly piece of content (on her your blog) to fuel your podcast. Just record it!
Am I attracting the right people? Now that we know what Reena’s membership looks like - she gets to decide who she attracts online.
Choose who you want to serve. Niche down! Every single area of business is a different animal.
Reena is looking for women in their first 1-10 years between ages 20 and 39 years old. Now every blog post going forward is with this avatar in mind!
What are Reena’s next steps?
Use the resources she already has for brand awareness. ($250-$500 a month). Get her avatar down. She needs her content strategy for 12 weeks. Interview her beta members on her podcast. Start running ads after she has everything else!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Listen to last week's episode!
Hey y'all! On today's podcast we celebrate an AMAZING Flip Your Life Community Success story!
In this week's interview, Shane welcome's back long time member Karim Morato to the show! Karim has been fighting for her dreams for years. First for her American dream as an immigrant from Guatemala. Karim came to the United States with nothing but a Suitcase years ago. She actually learned how to speak english Stocking shelves at K-Mart!
Now, she's using her her God-given experiences to TEACH American homeschool children Spanish in her only business...
Show Notes Karim almost gave up a few years ago. Shane talked her out of it, and convinced her to keep chasing her ONLY dream. The result? Last month Karim made $17,000 online!
This is one of the most amazing stories of perseverance you will ever hear on any podcast. We know Karim's story is going to inspire YOU to take action and keep going in your online journey as well!
You can’t stop - no matter what! We are so thankful that we wouldn’t let Karim quit. If she had not stayed around when things got tough she wouldn’t be where she is now making $17K a month in her membership!
Even through a global pandemic Karim had massive successive because she showed up consistently, kept striving relentlessly, and prolifically moved forward with her online business!
What are good challenges to draw in more people? Karim already has that a webinar that converts which is great because that’s the first thing you need! Because, the first day of the challenge needs to be a webinar to get them into the community.
Hiring so you scale! Fears and struggles around hiring are purely mindset issues. Hiring people that are better suited for parts of your business than you allows you get help more people. By giving yourself the ability and freedom to grow your business you can give your family and that person’s family a legacy that grows - all because your team is allowing for that to happen!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Maybe you’re a course person and you’re trying to launch a membership site or you have an existing membership site already but one thing is missing - you simply need more traffic so you can get and keep more members!
Today we are talking about how to get and grow the audience you need to make this a reality for your online business - by using 3 marketing strategy fundamentals!
Show Notes 3 Fundamentals For Membership Marketing:
1. Building Your Audience!
Fundamental #1 is that you have tp have a strategy every single month for building your audience. Build your audience that watches or listens to your content.
You have to stop focusing on retaining or getting members - focus on the audience first! If people are not at the top of your sales funnels or pipelines, your membership will dry up and your list will fall apart.
2. Turn Your Audience Into Members!
You have to find your point or price of least resistance. You can have. Beautiful castle on the hill - but how hard is it for people to get into?
You have to find a way to get people through faster. One great way to do this is through trials! Let people in the doors and let them look around.
3 Turn Your Members Into A Community!
Your membership is NOT about you - it’s about community. It’s about bringing content, people, and leadership together all in one place!
Members want to be around people in the same place they are! People come for the content but stay for the community.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On this week’s episode of the Flipped Lifestyle Podcast we are super excited to have Jane Anderson on the show!
We are talking about some big topics today:
Overcoming the fear of leading a large community. How to have tiers in your membership to create pools in your membership Growing and scaling a successful online membership!
What You'll Learn:
How do we turn your audience into your community? (7:00)
How do you create a high floor? (22:00)
Are you speaking to all your members the same way? (27:00)
Do you set up separate areas in your membership for students using your methods? (37:00)
How much focus should you put on lead generations? (44:00)
Show Notes How do we turn your audience into your community? Jane’s background in strategic communications and personal branding led her to networking and evolving her audience into a community!
When you have a membership you create an ebb and flow for whenever you face situations, like Jane did, and other forms of revenue are shut down.
How do you create a high floor? Your membership creates a pool of people - who a percentage of them will want a higher result. If you have several hundred or several thousands of people in your membership, you will never not sell higher-tier limited spot offers.
Bottom line: Don’t turn your coaching or course program into a membership. What’s the result your members need to get? How does that result lead to the next level?
Are you speaking to all your members the same way? You don’t need to know everyone in your bottom tier. You don’t even need to speak to everyone the same way.
There are certain groups of people in the community that are all doing the same thing.
In our community we have:
Idea people (They are paste dreaming stage. They are trying to come up with their idea). Product people (These are the people who are at Phase 3 and building their product or courses). Marketing people.
We have TONS of different groups of people with different needs because they are at different stages in their online business journey!
Do you set up separate areas in your membership for students using your methods? Jane is in the same situation as a few of our other members. They have a business where their trainees are allowed to use Jane’s teaching, but pays a membership and/or client fee to use them!
If your trainees bring clients in, what should you do? Why not turn those people you certified to teach your method into affiliates?
How much focus should you put on lead generations? If you are already running ads on Facebook, how much should you focus on lead generations?
Facebook ads are only 5% of the puzzle. I realized that some people ONLY use Facebook ads - that’s great if it works for them. For us, it’s just a small portion of everything we do!
If you’re running Facebook ads make sure you run an email on the other end of it!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Listen to last week's episode!
On today’s episode of the Flipped Lifestyle Podcast we are helping you get to 1,000 members!
Jocelyn and I have sold thousands of memberships. We have sold over 5,000 memberships over the course of our online business journey. Now, we want to help you hit that 1,000+ member mark too!
Show Notes 3 Secrets To Selling 1,000 Memberships Online (Without Working Yourself To Death): Secret #1 - Relevant, time-specific, daily marketing! Don’t get tied up in the benefits you give people or how awesome you are inside of your membership communities. Here’s the deal: nobody cares about you!
People care about their lives, their spouses, their children, their time freedom, they acre about solving their problems! If you are going to be a digital marketer you have to join in the conversation your avatar is already having on a daily basis.
Secret #2 - You have to build a content-driven relationship before the sell! Take a look at Disney+. Look how many of us signed up because of the built-in relationship we had with Disney from our childhood. Maybe we wanted to watch the Madalorian or let our kids see Snow White for the first time.
You have to build relationship based on content before people will spend money with your company.
Maybe this content is:
A Podcast Your Email list
Secret #3 - Trials! You have to offer trials for your membership.
Here’s what we found with trials:
Sales are easier. It is more ethical. Trial people stay longer than other members. Trials get people in faster.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Today we are helping Flipped Lifestyle Community Member Luke Miller - who has an awesome website at tilemoney.com! What does Luke focus on? He talks all about tile!!
In this episode:
We are attacking a lot of things that entrepreneurs deal with the biggest being imposter syndrome! How to turn your podcast audience into paying members! Why writing a 3-year vivid vision is important to your success as a business owner!
What You'll Learn:
How to fill a niche! (7:00) How to overcome feeling inadequate! (16:00) Why you need "get out of here money!" (25:30)
Show Notes Luke Miller has been a tile installer since the time he was 17 years old where he first started his love of ceramic tile. At age 25 he became a licensed tile contractor (because you have to have a license for it in California). However, his business never took off - he knew a lot about tile but not a lot about business. After leaving tile installation for a while he got back into it in 2012 and luckily it was better (not perfect but better)!
Even though he wasn’t making a ton of money he was making double what his competition was. It was because like Luke they knew their stuff when it came to tile but operating their business was much harder. Now, he hosts his own podcast the Tile Money Podcast all about tile to help serve others in the same business and make sure they learn from Luke’s mistakes!
Look for something. If you can’t find it - make it! The riches are in the niches! We love that Luke took out advice because it’s true - if you can’t find something then that is the perfect place to create something and serve others. He never expected what he got from his podcast but it was because he brought something new and needed to the table.
Overcoming feelings of inadequacy. Luke says the reason he is still podcasting is because of the people that say they need exactly what he giving! He is struggling with thoughts of, “I’m no good at this. I should just give up.” We all get the highs and low of entrepreneurship - it’s all part of it and totally normal!
Have “get out of here” money. We don’t ever want anyone to get into a partnership or agreement with a corporation without “get out of here” money. We do this through your audience. Your membership is the best place to build your foundation to put yourself in the drivers’ seat.
What are your next steps?
Launch the membership + community. Create some courses. Make sure not to give up his IP. Become the launch sponsor for this second podcast. Connect with other contractors as affiliates. Get a vivid vision down.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
In today’s episode of the Flipped Lifestyle Podcast we are talking about pricing your memberships and subscriptions!
There is a huge difference between pricing memberships and subscriptions - compared to digital courses, coaching, and any other digital products or services.
People are paying this every single month! You have to get your value proposition down-pat and say, “this is why this is it your payment each and every month!”
Show Notes
1. Do NOT undervalue your offer!
How much time, freedom, and/or peace of mind are you bringing to the table? Giving someone their life and time freedom back is invaluable - don’t forget that when you are pricing your memberships or subscriptions!
2. You’re selling your lifetime knowledge - remember that!
People are not simply paying you for your service or digital product. They are paying you for your life-long knowledge. They’re not paying for a 30-minute video or a PDF.
People are paying you for your wisdom and a cess to your expertise!
3. Stop letting your biases keep people from buying your products!
Do NOT base your initial pricing on your fears for what someone would be willing to pay.
People will pay anything to solve their problems. They will pay way more than you think they will. Push your limits and see how far you can stretch before people start pushing back!
4. How to offer promotional prices!
Promotional prices are discounts that are given in your monthly memberships.
If you lower prices the wrong way this can be dangerous! Have you ever seen a promotional discount to something you pay for that is less than what you pay? Make sure you don’t penalize the people that are loyal to you!
You can try:
Annual discounts Quarterly discounts
5. Use all tools available to you!
In order to sell your membership or subscription you need to use all tools available to you!
Be prolific in posting your content. Sell your stuff every single day. Market all the time!
Promote your content daily. Pitch weekly.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
My guest today is Flipped Lifestyle Community Member Andrew Biernat, from New York! Andrew and his brother run a fitness membership - when COVID-19 hit, it really shut them down because they couldn’t open their doors. That’s of course when they turned to online membership!
Today, we’re helping Andrew overcome fears that are stopping him from becoming a prolific promoter of his business!
We are talking about Andrew’s unique business model that includes a charity component.
Lastly, we’re talking about how to schedule prolific promotions so you can get new members every single day!
What You'll Learn:
Why you have to be able to pivot. (3:00) How to include a charity component. (8:00) How to find marketing and lead generations. (14:00)
Show Notes Andrew and his brother started as personal trainers. Through his experience his life changed forever for the better - getting his body and min in tip-top shape! He has been doing that for nearly 8 years now and is passionate about helping others do the same!
You have to be able to pivot.
As we’ve all seen firsthand you never know when things can completely change.
Andrew and his brother added an online membership to keep their business open and now they continue to keep the online portion because of the amount of people they serve online!
The goal is to not only keep the online membership but grow it!
How should I include a charity component?
I appreciate that Andrew decided to use his business to give back during such a hard time. Right now he is donating 50% of his revenue ($49.50) to different charities each month!
Here’s what I think what be just as impactful but changing the nature of giving from the gross income:
The problem with giving out of your gross to charity is when it comes from the gross income it hurts your ability to give back. Think about it as in how much your business is growing so that your amount to give gets bigger. Give locally and nationally! That way, your people in other places are more likely to feel included and want to join. Have a mission instead of a specific charity.
How do you find marketing and lead generations?
Andrew need steady marketing and lead generations but doesn’t know what to do to get it.
Your marketing has to be prolific. Think of your business as 52 weeks. You have to commit to having a promotion every single one of those weeks!
What are Andrew’s next steps?
In order to turn Andrew into a prolific marketer here’s what he needs to do:
Send emails to make money. He needs to use his emails to make things people want to reply to. Come up with 24 things to promote local and online for next year. Set aside time to serve both people in person and online!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today’s episode we are talking about turning your business ideas into products! If you have great idea now you need to turn it into a product.
The only difference in the people that make money online and the people that say they want to make money online - is they go create a product!
We want to give you 3 tips to get you onto the market faster, get those ideas out of your head, and create a digital product!
Show Notes Step 1. Create a product - right now! In the next couple of weeks, next month, you need to stop thinking about your idea and start putting it into action!
You can create:
Audio (Ex. An audiobook). Video (Use recordings and turn them into products. Ex. An online course). Text/Images (Ex. A book or PDF).
Step 2. Find a way to sell! You need to create a sales page and an order form! Once you can email something, you have successfully created a digital product.
Then, focus on your webpage, order form, and sales page.
Step 3. Create free content! You need to create free content and build an audience. Create content every single week.
It doesn’t have to be a podcast! You can write a blog, anything that allows you to put consistent content out there! Consistently creating content is how you develop a brand and sell your product. Period.
Find us on:
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Hey y’all! On today’s podcast Shane helps community member Anna overcome Imposter Syndrome + commit to a niche for her online business. Our guest today is Anna Harris. Anna is having a hard time commiting to her niche and going all in on her online business idea. She’s wrestling with some common fears + doubts.
Listen in as Shane helps Anna in a live keyword research to help her build out a content strategy for her new online business!
Overcome Imposter in your online business!
What You'll Learn:
Waiting to jump into the rabbit hole. (9:30)
Using keyword research to your advantage. (20:30)
Creating tiers in your membership. (25:00)
Show Notes Anna Harris and her partner Jeff started a residential painting business back in 2016. When they did that Anna got hooked on business ownership! She and Jeff decided she should find a niche of her own to get into. That is when she started listening to the Flipped Lifestyle Podcast!
For the past 4 years she has been struggling with nailing down her online business idea and following it all the way through. Like many of us just starting out, it’s hard for her to commit and turn that camera on to record her courses. The real issue here? We have to get her to stop doubting herself!
Waiting to jump into the rabbit hole. Right now Anna’s biggest issue is walking up to the rabbit hole but not jumping in. Don’t let the fear of failure keep you from starting! “It ain’t gotta be perfect!” As entrepreneurs we have a million ideas, you can’t stop the ideas from flowing. You just have to nail that one nail down the rest can come later!
Using keyword research to your advantage. You want to see the data on what words or phrases are searched for each month. Don’t look for things you are going to put into your courses. The keywords and phrases you find on top searches are your blog posts! Don’t use words for the symptom they are looking for - include the words they are already looking for!
Creating tiers in your membership. Creating tiers for Anna’s membership is a great idea because of the 2.5 million waiters and waitresses their needs are going to be different depending on where they work! People working at Applebee’s and Ruth’s Chris Steak House are going to have totally different atmosphere’s they work in for their marketing! All she is doing is working as a filter between the two groups.
What are your next steps?
Cross the threshold. She has to just commit for at least a year. She has to stop these other ideas she has to keep her from starting. Build a following. She needs to start posting 20-30 blog posts. Create a free Facebook Group for waiters and waitresses. Start creating her tips into videos for her own YouTube Channel.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife Check out last week’s episode of the Flipped Lifestyle Podcast!
On today’s Saturday edition of the Flipped Lifestyle podcast we are taking all about email marketing for beginners! And, how we built our entire business just with email marketing (we still get about 90% of our income from email marketing)!
When we first started our business 8 years ago, email marketing was the foundation for everything we did and still is to this day!
We want to tell you how we grow our business using email marketing and give you 3 strategies that you need to focus on if you are trying to grow your email list!
Show Notes 3 Strategies To Set Up A Business Using Email Marketing:
Audience - Build an audience! Audience is the #1 thing you have to focus on because your audience is how you build your list.
Maybe people listen your podcast, blog, follow you on social media - that is your audience! You don’t need a big audience, you just need one. These are the people you will filter onto your list!
How do you do this? Be consistent with your content!
Auto-responders - Batch and schedule out emails ahead of time! Doing everything in real time is a bad idea.
Auto-responders are automated email sequences that automatically respond to people on your email list. This is where passive income comes from! Auto marketing buys your freedom back!
Audacious - Email consistently and constantly! You can NOT play it safe as an email marketer.
Here’s how to be audacious:
Create a long-term nature sequence. Email your list almost every single day!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's podcast we help Jon Fugler launch his mission based membership to spread the Gospel around the world!
Jon has spent his entire career as a Christian Radio Broadcaster. He wants to take those skills and start a membership that helps people all over the world grow closer to Jesus through daily group devotions!
In today's podcast, you will learn: how to FINALLY get your content done fast, so you can launch your membership, the exact order you need to work to get a minimum viable product out into the world, and how to capitalize on your unfair advantages, to give you a unique advantage in your niche!
Flip Your Life by creating a faith-based membership site by becoming a Flipped Lifestyle Community Member today!
What You'll Learn:
Why do you want to start a membership? (14:45)
"It ain't got to be perfect!" (23:20)
It’s got to be different! (30:00)
Show Notes Jon Fugler has been in Christian broadcasting for more than 40 years and reaches 4 billion people around the world! He has been in the nine world since 2002 Recruit Me, helping high school students get recruited by colleges. That business had all kinds of ways to empower families to get athletic scholarships - that all started when he found a need in the market after working with his own son! He has now sold that business and is reading to focus on his won membership that he is passionate about!
Why do you want to start a membership? Jon is no longer passionate about getting students recruited for scholarships. Now, he is passionate about changing lives in a big way - for him he knows broadcasting is his best way to do that. He wants to reach people around the world to hep them know his Savior. He is setting up a membership called Fresh Faith 24/7 to help connect people around the world to do this! And, we love this idea!!
What’s holding you back right now? Jon’s biggest issue? He is a perfectionist - it ain’t got to be perfect y’all! Just start. The worst thing that could happen is you launch too big, start small. Start with what you’ve got!
It’s got to be different! We need to get started with Jon on some type of daily devotion. Jon’s biggest fear with that is having to be there every single day. We wouldn’t even have to be there every day - he can set up automated posts, Zoom calls, threads in the group. There are tons of ways to do this. The one thing we really need to focus on is setting him apart from all the millions of devotions out there!
What are your next steps?
Start getting interactions everyday. Doing daily devotional time in his community would be awesome! It may need to be Jon starting this every day but over time he can hire someone, he can set up automated posts, anything! Set up automated email systems to remind people of the membership and daily events or devotionals. Set up a free challenge out of his membership community. Work on 52 modules - if he didn’t want to automate devotionals every day. Identify what technology he uses. Set-up email automations for accountability. Work on ads to fill up his challenges. Set up a sales cycle to grow his audience.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week’s episode of the Flipped Lifestyle Podcast!
We are excited to help you guys find and vet your online business idea! Everybody has an idea in their back pocket - but we’re going to help you vet that idea and make it better in our live workshop!
All of your talents come from your life experiences. We want to help you take those, put them online, and make monthly recurring revenue!
Show Notes “Will my idea work?” Have you ever asked yourself that question? What about, “how did so-and-so come up with that idea?”
These are the questions everybody wrestles with before they take action and become successful!
Get your ideas out of your head! You have to get your ideas out of your head and onto the internet for it to EVER make you money. Everyone that uses the internet has the same opportunity!
Be in the minority of people that take the leap of faith so you can take your entire living online!
Rinse + repeat! Who says you have to settle on one business idea?! You can do just like Jocelyn and I and use ALL of your God-given talents and experiences to create a living online!
Open up multiple businesses, why not?
Ways To Check Your Stuff! Here’s a couple ways to check to see if your idea is successful:
Use search results in Amazon. Utilize Google keyword search.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
In today's podcast we welcome back Brooke Butcher! Last time Brooke was on the show, she was just starting out and growing her online nursing community. On this episode we get to celebrate Brooke's growing membership, and her incredible milestone: Brooke just quit her job and went FULL-TIME online!
On today's podcast, Shane is helping Brooke get used to her new self employed, location independent lifestyle, as well as growing her nursing membership! You'll learn how to balance your time between business and life while working at home, promotions to help you grow your membership site, and how to know when it's time to go full time online!
Are you a busy mom like Brooke? Find time for your online business!
What You'll Learn:
How to adjust to your new schedule. (15:30)
How to deal with landmines. (39:00)
Why you should be elevating people in your audience! (49:00)
Show Notes Brooke Butcher used to be a nurse and after a while of doing that she began teaching. That is when she realized there just wasn’t a lot of resources for nursing students. So, she began to create those resources! Fast-forward to where we are now with Brooke’s membership really taking off and gaining momentum! Best yet? As of the second week of July Brooke got to quit her job!!
What are your biggest struggles right now? Her biggest struggles include making everything flow together in her new life. She is homeschooling and working from home all at the same time!
She also worries about teaching too many students at the same time. She doesn’t want to lump in students that aren’t at the same place or even studying the same things. But, we can have her alternate days to teach specific topics.
Dealing with landmines. During the day not only does Brooke have her kids at home, she is also answering a ton of questions from students in her membership. Then, she uses her free time to work on content.
She is going to have to get really structured on her time. We need her to figure out the 5 things she needs to do every week and be strict on them! Just say ‘no’ to some things. People should not have direct access to your email - it sis a death trap!
Elevate people in your audience. Since you can’t do everything a great way to get help in your membership is by using your audience to help! A great example of one thing Brooke can do is elevating people in her Facebook Group to be moderators. Let’s say she pays cuts their membership in half. This not only frees her time, allows that person (who is probably a student) to pay off some debt, it gets that person to hang around longer than they probably would have!
What are your next steps?
Start doing one Q+A per segment of her membership each week or month, (whichever is needed). Get a process started for automating her webinars. Schedule a live one and an evergreen one every other week. Make people share her posts about webinars! Have a general Q+A day. Have a prolific promotion day! Start assigning Facebook Group moderators.
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Listen to last week's episode!
We are talking about something I am extremely passionate about - prolific marketing success! I am going to give you 3 of my best strategies to improve your marketing. After all, marketing is EVERYTHING in the online business space!
3 Keys To Building Your Business Through Marketing:
Knowing what to promote!
Do NOT promote yourself on social media. Attention will not get you sales! You can’t just make money by getting attention.
Two things to remember here:
You have to promote your content. You have to promote your core offer.
How To Promote Online!
There are a thousand different ways to go out and tell people that you have something for sale.
Four things you need to do:
Be consistent. Be prolific. Be relentless. Learn copywriting.
When To Promote!
This tool right here is what changed our lives. This is what made us so successful, so fast! Figuring out when to promote things is the biggest part of the equation!
You’re probably not going to sell a lot of Christmas trees in April or May, right?! As a marketer you have to enter into the conversation the customer is already having!
3 elements for knowing when to promote:
Know the general marketing calendar. Understand your avatar’s calendar. Think about your calendar.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's podcast, we help Rebecca launch her membership site! Rebecca has already written a book she sells on kindle, and is selling one off calendars and resources to parents on 3rd party sites. In today's podcast you will learn how to use print subscriptions as the core content of a membership community, the logistics necessary to turn your old content into a subscription product, and how to get excited about your online business again!
Learn how to create a subscription newsletter to grow your membership!
What You'll Learn:
How to build a community around a subscription. (15:15)
It’s not as hard as you think. (19:00)
How do you lead people into your subscription? (25:40)
Story Notes Rebecca Haas is a speech pathologist and fitness coach and has been doing both nearly 20 years now. When she was pregnant with her twins (that are now 8-years-old) she was on bedrest which was hard for her. So, in her extra time she wrote her book “Talking With Toddlers: 52 Tips To Boost Speech and Language Skills” to keep herself busy. She continued to write after they were born and it reached the Best Seller category on Kindle when she published it! She started blogging and opened her own medical practice after working in a school system for 4 years (which she decided just wasn’t her thing). It was her blog though that would get her foot in the door of the online business space and reaching more people!
Rebecca had continued her journey online for several years. At one point she even made little calendars of activities and sold them on Teachers Pay Teachers. When the pandemic started they sold like hot cakes! The big reason she wants to expand her online business by incorporating the membership model is to use the material in her book and the calendars to reach more people than what clients she has in-person at her practice.
She has seen how well her calendars have done online with no advertising. Her biggest question now? How to turn her calendars into a membership site!
How to build a community around a subscription. Rebecca’s membership is a little different average. For this we’re going to talk about how to build a community around a subscription. A subscription and a membership are not the same thing. A subscription is based around consuming something. Ex. a subscription meal box. You get and you’re good. What makes something a membership is when you build a community and wrap that community around it. In the Flip Your Community - yes there’s courses to consume but we’ve built a following around this. The same thing can be done in a subscription level too. This is exactly what we do with Membership Masters.
It’s not as hard as you think. We don’t think Rebecca should mail her calendar with: 4 or 5 sheets of paper, a letter from Rebecca, they open it up and it has two sides of the calendar and then the back has information for finding the resources online. You don’t mail people all the resources because you want them to log into the community and interact.
Rebecca’s subscription would be really powerful because this parents would look forward to the subscription hitting their mailbox.
Rebecca could also experiment on her blog and write them a couple times a month. She can make it her mission to communicate with them. By talking about everything big to small or even unrelated to the membership she can truly build a community. They only thing missing is the community interacting with each other but that can easily be solved by creating Facebook group for her members.
How do you lead people into your subscription? For Rebecca her best lead magnet is her book - one of the best book funnels is “free + shipping.” Rebecca could send them a digital copy because she wants them to see how good her book is. Then, people start realizing how awesome it would be to have access to her each month and join her membership!
What are your next steps?
Have you ever had someone cancel on you? What about twice?! Well, I have!
Time management and relationships are vital in the online business space!
If you are a:
Blogger Podcaster YouTube creator..
You are inevitably going to be doing interviews. Scheduling conflicts and life happens to all of us, that’s why I wanted to talk about it and how to overcome it in today’s weekend edition of the show!
Show Notes How can you respect your time others’ time? (3:30) When I first started out I had the opportunity to be on the podcast of a pretty big influencer. I knew this influencer in particular really hates a lack of time management or people showing up late to appointments.
It just HAD to be this person that I completely zoned out on and forgot our appointment. I asked if we Ould reschedule and that person LIT ME UP. It wasn’t malicious in any way, but none the less - it happened.
Do you HAVE to have that podcast episode? (7:00) If you miss this one opportunity are you going to lose all your work you’ve done up to that point? No!
There will be other opportunities! As humans we get emotional and think, “oh, this is the greatest opportunity ever!” Is it really? No!
Opportunity, Grace, and Redemption. (10:30) Based on time management and relationships - I have come up with a way to remove myself from the emotional side of scheduling and time management conflicts. By using this format, I respect my guests’ time but I equally respect my own!
Opportunity: When I reach out to somebody to be on my podcast it is an opportunity for that person. We have an opportunity to connect, build a relationship, and to open the door for partnerships. It’s a chance for us to help each other.
Grace: Whether it’s a few days before, hours before, or minutes before, the second cancellation is called grace. This goes for both the guest and I, it doesn’t matter who cancels! Life happens, I’m not going to invest any emotion into it.
Redemption: I call my last chance “redemption.” I need to move on after that to get other opportunities. Every 30 minute black on my calendar is a huge opportunity! The door is always open, but that person has to come to me.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's podcast we help a convicted Hacker use his hacking Superpowers for good in a legit (and legal) hacking membership site! Our guest today is Terry Dunlap. Terry realized from a very young age that he had a skill for hacking! In fact, he was actually arrested for hacking credit card numbers back in the 80s before there was even an internet!
Later, he discovered that the government and fortune 500 companies would actually pay people to hack their systems in order to improve security. Terry went all in and built an amazing business around high ticket coaching programs!
Now he wants to take his hacking classes worldwide with a hackers membership site!
Learn how to use your experiences and turn them into a membership site!
What You'll Learn:
Your membership can save your business. (21:00)
What is the point of your membership? (24:00)
Offering gear or components to go along with your membership. (32:30)
Show Notes Terry Dunlap spent his teenage years stealing credit card numbers with a group of friends. That was until one of his buddies got them all caught! Yes - Terry is a self-proclaimed convicted computer hacker! But even after it was expunged he didn’t pursue computers in college - we went into finance. That was of course until he realized in the 90s that he could get paid to be a hacker.
People talk. After several years of training hacking skill-sets to fortune 500 company and intelligence communities, Terry got the idea to move those classes online.
Your membership can save your business. Terry’s team would fly across the world and many companies would fly to the US just to get trained by Terry’s team. When COVID-19 hit they had just finally put one of their flagship programs online. By doing so, every person that was signed up to take live classes with the team was able to move to the program and there was no dip in Terry’s company’s revenue!
What is the point of your membership? Is it to get recurring revenue? Is it to get people that aren’t paying the big-ticket? For Terry he says it’s the recurring revenue. He is in great shape with his company but he’s listening to us for years. This year has been a bit of an eye-opener though just how much he needs his online business presence!
Offering gear or components to go along with your membership. For this membership we really think there is a way to make the gear that Terry wants to provide in a feasible way by a financing option. He can also use it for his high-tier membership too and adds more value to it! By by keeping it separate from his lower-tier it makes his membership something everyone can afford.
What are your next steps?
Create “mini courses” of his 8 hour classes. Seperate his membership into tiers. That way he can send gear to the higher tier. Create an area where people can buy the gear by itself. Create a list where people can buy their own gear. Create a video to show people how to use the gear. Stop allowing lifetime memberships/access. Order-bump recurring revenue with a Slack channel. Come up with 3 good avatars, not just one. Create a content strategy for his lower tier membership. Do a segment analysis. Look at the possibility of join-fees.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week’s episode of the Flipped Lifestyle Podcast!
On this episode of the Flipped Lifestyle Podcast we are talking about finalizing your idea - because we can’t go forward with your business until you go all in on and commit to your business idea!
The 3 Fears Holding You Back Form Finalizing Your Idea:
Choosing The Wrong Idea!
If you have too many ideas or scared to choose the wrong because you think it’s a waste of time - this one’s for you!
When we first started out we were scared of the opportunity of picking the wrong idea. We had so many ideas and they were all over the place. Jocelyn was sick of hearing all my ideas! That’s when I realized I had to settle in and choose one for I would never have a business come to fruition! You can know know which idea exactly will work.
Being “Expert Enough.”
You know the thoughts:
“Who would ever listen to me?” “I don’t have the credentials.” “I don’t have the (PhD, MBA).” I don’t have 20+ years of experience.”
If Jocelyn and I can make millions off of what we sold - then you can too!
Too much competition!
Having the fear that your niche is too populated or it’s been done before is one that many people starting out fear.
The reason you think that is because you’re close to your industry that you are intimidated by the most successful people in that space. 99% of the people looking into your niche, they don’t know about those people.
You don’t have to compete and beat everybody, you just have to find your people!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's podcast we talk to new flip your life community member Chrissie Riese. Chrissie has been a mommy blogger online for a while now and has been able to generate a great side hustle for her family. But after losing her father suddenly, she decided to pivot and focus on her family's tradition of RVing and camping!
In today's podcast, you will here Chrissie's incredible story, (Y'all, it literally had Shane in TEARS), and you get to listen in as Shane helps Chrissie build a sales funnel with a lead magnet, trip wires and trials. This episode of The Flipped Lifestyle podcast is an emotional roller coaster you will NOT want to get off!
Listen now so you can learn how to create a lead magnet for your membership! What You'll Learn:
Why switch your business to an online membership model? (5:45)
How do you make a major pivot? (8:50)
What are your next steps? (20:00)
Story Notes Chrissie Riese has a masters degree in athletic training and used to work with sports teams. The Riese family is military - Chrissie’s husband is active-duty Navy. A few years ago Chrissie decided the hours she was working was not not working for her family so she decided to transition into being at home. In her new found time she started a blog. The blog was focused on helping moms with healthy and safety for their kids and went great for about 2 years.
Her traffic was good, she had a healthy email list, but one thing was missing. She realized she should probably be selling these people something so she could make some money! But, as she began sending out sales emails she didn’t feel right about it. It wasn’t the right fit.
What were the Riese family passionate about? Camping and RVs! So here we are helping her pivot her blog into a camping membership site!
Why switch your business to an online membership model? Chrissie’s “mommy blog” is making money but what is it missing? Community! That’s part of the whole reason for Chrissie’s pivot in the first place! For them the membership model gives the connection to other that are passionate about camping too - in a way that a simple course would never allow. Even better? She doesn’t have to wait for the next paycheck!
How do you make a major pivot? Right now Chrissie’s biggest fear is letting people down. Right now she gets an ad click - she doesn’t know that person, if they didn’t like the ad click that’s on them. But now, if something happens it happens to someone she she has built a relationship with. After all these years we still feel this fear all the time!
What are your next steps? Here’s what we suggest for Chrissie to help make her pivot:
Let’s get the Google ads off of her website. Do not use any monetization besides the membership. every space that has a Google ad is going to be replaced by telling people to join the campers community. Starting quiz to help people determine the best camper for them. People would have to opt-in to take the quiz through her lead magnet. Create a tripwire for a $9 course in the quiz. Create an order-bump. Start doing weekly membership calls. Get the core content ready!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week’s episode of the Flipped Lifestyle Podcast!
On today's podcast we help Elaine launch her Nutrition coaching membership site! Elaine is a certified life and weight loss coach who is on a mission to help women stop yoyo dieting and lose weight for good!
She wants to take her 1 on 1 coaching business, and switch to the membership model so she can achieve true time and financial freedom in her online business!
Learn how to attract the perfect members for your Community! What You'll Learn:
The chicken and the egg. (14:50)
How to build your audience. (19:45)
When you are going to get started? (39:35)
Story Notes Elaine Thompson lives in Tampa, Florida and is currently being certified as a weight loss coach and life coach. Her membership aims to solve a problem she had herself: being stuck in the crash-diet, yo-yo cycle. She wants to people (mostly women) get into a place where their hormones are working correctly, eat when they’re hungry and stop when they’re full. She is hoping to help others drop the crazy exercise programs and get into their nature, happy, goal weight!
Elaine used to be a group fitness instructor. She realized she was only helping fit people become even more fit and wasn’t passionate about that. She also realized that if you don’t get the nutrition under control it’s harder to lose weight. Elaine says the key is to start with nutrition and then moving to more fitness routines. Breaking the diet culture in peoples’ minds is one of the first steps she has found you have to take to have a truly successful fitness journey!
The chicken and the egg. Right now Elaine has her course laid out and has run a “dummy” membership to see how things go through July in her membership portal. Right now she lacks an audience and she wants to grow that first.
This is where the chicken and egg comes into play in everyone’s membership. What we’ve really settled in on is that you need to start your membership first. It really only takes about a week. You don’t have to record a ton of content.
If Elaine ran into someone at a coffee shop tomorrow and they got to talking about weight loss and wondered if Elaine could teach them - right now she would have to say no. Don’t miss out on the opportunity to make the first sale. If you can find 1 you can find 101 or 1,0001.
Focus on:
What is the core of the process. Can you write that down in 5-7 30-minute categorical videos? (You can add more later)! Break it up into phases to get the ball rolling. Put everything into a member area, create an order form, and start getting members!
Anything else you can talk about in the community or group calls! Having the product done in front of you will then give you the motivation to find people to buy it.
Audience building. Elaine has a Facebook and Instagram account that she has been using to go live occasionally. Elaine has:
4,500 followers on Instagram. Her posts get a little engagement - depending upon what it is. On average she gets about 50 likes. Her Facebook account has about 130 followers. She has started to invite her friends to follow as well to get a little more momentum.
Traffic is a process and it starts by throwing mud on the wall. Instagram seems to be the place Elaine is getting the most attention so this is where we are going to have her starting first. Instagram is a great place to start because everything posted there can also be shared to Facebook.
We have to find a way to get her Instagram followers to opt-in. The email will also link to her order form that we have made ahead of time. If you don’t do the product first you have no place to send people. To do this we need to find a way to her Instagram following engaged.
Weight loss memberships are a great place to use challenges. As we look at the posts that people are engaging with the most it can give us clues as to what we need to use for the challenges. The goal of a challenge is to break down objections and excuses to moving for...
On today's Flipped Lifestyle podcast, Shane helps Flip Your Life Community member Anne Byrd launch a business coaching membership for female CEOs! Anne is no stranger to success, she's been a successful consultant her entire career, helping female CEOs succeed in business!
Now, through her website, Ms. Chiefs.com, Anne is trying to scale her influence and reach into the online world!
In this episode, you will learn...
Why it's NEVER too late to chase your dream! The exact order you need to work on your business to launch your membership into the world! How to stand out in a crowded niche with your unique message and style!
And get this... Anne turns 60 this year! She's had a dream to own an online business and website for years. The coronavirus pandemic inspired her to look in the mirror and ask "if not now, when!" That's why she joined the community and is taking massive action!
We know this episode will inspire YOU to take action on your online dream too!
Let us Flip Your Life so you can be the CEO of your life too!
What You'll Learn:
What is stopping you from taking action? (22:50)
Is your content holding you back? (25:00)
What kind podcast equipment should I use? (30:00)
Show Notes Anne’s background in the offline world is focused on her own consulting company. Before the COVID-19 pandemic she was on the road about 21 days a month! Being home happened to be her long-term goal anyways as her parents need her now. Getting off the road for Anne is her motivation for starting her own membership site!
What is stopping you from taking action? I wanted to know what was stopping Anne from taking action and getting these domain names. For Anne, it’s because she felt there is a lot to figure out. It is intimidating for her. She doesn’t like the feeling of having to figure everything out - she wants the recipe for how to do it. When she found Flip Your Life, it was the first time she found her recipe book!
Is your content holding you back? One of the biggest fears Anne has right now is creating content in these early stages. What she needs to figure out is 1. “it ain’t gotta be perfect.” But also, what is your avatar? What kind of people do you want to attract? Is your community and conversation casual? Or, is it the put together CEO mom working from home?
You get to decide the vibe - your content should follow that!
What kind of podcast equipment should I use? Audio matters. Video matters. Lighting matters. You don’t have to spend $800 on specific microphones though! You can get all of your podcast equipment for a few hundred bucks!
Get a good mic, lights, it’s like the little things and a little research that can get you everything you need for your podcast equipment without breaking the bank!
What are your next steps? For Anne her next steps are super simple! We need her to order her podcast equipment we recommend. That is simply her next immediate steps. The rest, we are helping her work out to knock out her membership itself!
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week’s episode of the Flipped Lifestyle Podcast!
Hey y’all, welcome to the Flipped Lifestyle Podcast! On today’s show I’m going to teach you how to choose the best online business ideas for you and your family’s business!
Plus, I’ve got a FREE gift for you at the end of today’s podcast I know will help you get your online business idea off the ground!
Whether you’re looking for your first idea or your next business idea - today’s show was made just for you! Wherever you are listening from today, get excited, focused and get ready because it’s time to Flip Your Life!
Get your FREE Idea Masterclass!
The 3 Secrets To Choosing Your Best Online Business Idea:
Secret #1 (25:00) Secret #2 (28:00) Secret #3 (30:00)
Show Notes Our online business journey began after a terrible issue where we couldn’t be there for our school when they needed us most - all because we were strapped down by our 9 to 5 jobs as teachers. Prayers and 11 cents would eventually lead us to financial freedom and workplace independence - what we call the Flipped Lifestyle.
Whatever your reason for wanting to Flip Your Life, we want to help you find freedom, spend time with your families, and truly live the Flipped Lifestyle just like us!
The 3 Secrets To Choosing Your Best Online Business Idea:
Secret #1 “Passions don’t make you money - focus on what you know.”
If you really want to chase an online business dream, don't follow your passions! Do what you're good at and then learn how to love that thing. Learn how to be passionate about what you already know how to do.
Secret #2 “Slow down!”
Do not pursue online business out of desperation, pursue it because of inspiration.
Secret #3 “Sharpen your axe!"
You cannot chop down a forest full of trees with a dull axe. The right axe is going to cut down your trees much faster! Research your niche, keywords, and competition. Are people actually searching for the thing that you're trying to sell?
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Prefer to Listen on Apple Podcasts or Spotify Click here to listen on Apple Podcasts
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Hey y'all! On today's podcast we celebrate an AMAZING Flip Your Life Community Success story!
In this week's interview, Shane welcomes back long time member Karim Morato to the show! Karim has been fighting for her dreams for years. First for her American dream as an immigrant from Guatemala. Karim came to the United States with nothing but a Suitcase years ago. She actually learned how to speak english Stocking shelves at K-Mart!
Now, she's using her her God-given experiences to teach American homeschool children Spanish in her online business!
Karim almost gave up a few years ago...
Shane talked her out of it, and convinced her to keep chasing her ONLY dream. The result? Last month Karim made $17,000 online!
This is one of the most amazing stories of perseverance you will ever hear on any podcast. We know Karim's story is going to inspire YOU to take action and keep going in your online journey as well!
Flip Your Life by starting your own online education membership site!
What You'll Learn:
Why you can’t stop - no matter what! (20:00)
Some good challenges to draw in more people! (47:00)
All about hiring so you scale! (54:00)
Show Notes You can’t stop - no matter what! We are so thankful that we wouldn’t let Karim quit. If she had not stayed around when things got tough she wouldn’t be where she is now making $17K a month in her membership!
Even through a global pandemic Karim had massive successive because she showed up consistently, kept striving relentlessly, and prolifically moved forward with her online business!
What are good challenges to draw in more people? Karim already has that a webinar that converts which is great because that’s the first thing you need! Because, the first day of the challenge needs to be a webinar to get them into the community.
How to hire so you scale! Fears and struggles around hiring are purely mindset issues. Hiring people that are better suited for parts of your business than you allows you get help more people. By giving yourself the ability and freedom to grow your business you can give your family and that person’s family a legacy that grows - all because your team is allowing for that to happen!
Find us on:
Apple Podcasts
Spotify
YouTube
The Official Flipped Lifestyle Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week's episode of the Flipped Lifestyle Podcast!
Today's guest is Dr. Luke Hobson, a PhD credentialed of Instructional Designer at MIT. Dr. Hobson's goal is to support instructional designers from around the world through his online membership community.
In today's podcast, Shane helps Dr. Hobson plan out a strategy to grow his audience! You will learn how to overcome the fear that nobody will join your membership, how to grow your email list, and how to turn followers on social media into paying members in his membership site!
Learn how to grow your audience and turn social media followers into paying members!
What You'll Learn:
What is the problem you’re solving? (13:00)
What’s your biggest hang-up? (19:40)
What are your next steps? (22:00)
Story Notes Dr. Luke Hobson is a self-proclaimed “learning nerd.” Luke started off his career as a lab assistant, worked his way up to an academic advisor, and now he is at MIT where he is an instructional designer. Basically, Luke is trained in learning sciences and how people learn online. That means he works with professors, instructional teachers and he uses what he knows to put that informed in a well-designed online course.
In 2019, he made it his mission to network with other instructional designers. That’s where he realized the biggest thing among them all was they don’t have time to teach themselves the right resources. Luke was sending people to other places and they would come back saying they ending something different or better.
After listening to us talk about the power of a membership site he knew that’s exactly what needed to create!
What is the problem you’re solving? The problem that Luke solves is actually not instructional design. The problem he solves for people who need instructional design is that they do not have the time to do the latest research, get the updated lessons, or anything like that. He acts almost as professional development. That is the actual problem he is solving: Luke is the condensed version of everything they need.
What’s your biggest hang-up? Luke’s biggest fear right now is why he’s been getting unsubscribes after sending out emails. What was the problem? He wasn’t getting enough people unsubscribing. Yes - he needed to send out more emails like we told him. Guess what? He started getting more subscribers and he net increased!
What are your next steps? Luke wants to focus on a couple things her his next steps:
Marketing his membership. Moving his lead magnet up on his website (drlukehobson.com). He needs to move pop-ups to someone on their way off his site inside of interrupting them in the middle of something. Moving hero posts to a specific place. He needs to move the subscribe area and content to the top of his webpages. Creating a guesting strategy.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Check out last week’s episode of the Flipped Lifestyle Podcast!
Today's guest on The Flipped Lifestyle Podcast is Brazilian Jiu Jitzu master and macro nutritionist Jermey DePrato! In today's interview, Shane helps Jeremy plan out what his core membership content will look like, overcome the fear that he will not be able to grow an audience because he is an introvert, and leverage his existing offline relationships with BJJ gym owners to find the first members of his site!
Learn how to leverage offline relationships to build your membership!
What You'll Learn:
Using the opportunity in your circumstances. (2:20)
How do we get more people into your membership? (6:15)
Overcoming the curse of knowledge. (13:00)
Show Notes Jeremy DePrato’s background is in information technology (IT) has been working in IT for about 20 years. Around 10 years ago Jeremy Brazilian Jujitsu and in 2017 he began doing Jujitsu competitively. When people noticed how much weight he had lost they want his helped - so he did so for free. Then he started getting real clients to use the money to fund his competitions.
With the COVID-19 pandemic many of the Jujitsu competitors are out of shape and getting down in the dumps. Jeremy thinks this is an opportunity to help these competitors and make an income doing so!
Using the opportunity in your circumstances. The thing we love most about Jeremy’s membership is that he is not allowing COVID-19 to crush his online business but using it as opportunity to serve! It is serving the people that are not only his clients but people everywhere through his online community!
How do we get more people into your membership? Jeremy’s domain name (bjjmacros.com) is great because a lot of people teach macros but his membership is specifically for what he teaches, what his members are needing. It’s easy to target, he’s speaking their language, it very clear! Then, we can start expanding out and getting people that maybe aren’t into Jujitsu involved and using his membership for the macros he teaches.
Overcoming the curse of knowledge. Right now Jeremy’s biggest struggle is not knowing how to expand his content, he is very narrow-focused. Sometimes the curse of knowledge is having a direct answer and sometimes even speaking very bluntly. We can see how Jeremy being an IT person and an introvert could struggle with this - but it’s certainly not impossible to overcome!
What are your next steps?
Create a framework for his blog posts. The airplane checklist is there so the plane doesn’t crash. Work on getting some core content courses created (5-7 quick courses). Find out where his perfect avatar hangs out right now and put his membership in front of them. Using a Dream 100 strategy find the 10 most populated Facebook groups about Brazilian Jujitsu and connect with the owners. Create an affiliate program in Kajabi. Reach out to gym owners. Create a sales funnel.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
On today's podcast we help Dr. Michele Summers grow her membership site! Dr. Michele is mobile physician and long time member of the Flip Your Life Community. In today's podcast, we celebrate Dr. Michelle's growing membership, and Shane helps her had a higher priced certification program as a new tier for her membership site! If you've ever wanted to add a certification to YOUR online business, you do not want to miss a single minute of this episode!
Learn how to get 50 people paying you $100/month to make $60,000/year! What You'll Learn:
Adding certifications to your membership (11:15)
How should I price my membership? (17:00)
Renewing certifications. (20:45)
Show Notes Michele Summers had her medical practice in California for 20 years. When we met her a couple years ago at Flip Your Life Live she was selling her practice and moving to New York! She had been working nursing homes in New York when the COVID-19 pandemic started. Thank goodness she had her online membership Body Wisdom with Dr. Michele (drmichele.com) - one where 50 people are now paying her $100/month!
In Michele’s membership she teaches healthy habits that are based on teaching people how to get into rhythms of sleep, eating right, exercising. It’s for people that may not have exercised for a year at a time and don’t know how because it has been such a long time.
Adding certifications to your membership. Michele has an amazing membership that is really taking off but she feels like one thing is missing. She really wants to add a certification component for people that finish her courses!
Because of COVID-19 she says a lot of health professionals are having to make a pivot and they are looking for things they can do while working at home to make money right away. Michele has a health coaching certification that she has been working on for a while. She has built out so people can start coaching and making money right away. So, instead of enrolling in a course that takes 2 years to complete and spends thousands of dollars up-front, within the first month or two Michele’s members would be to start using what they’ve learned!
We love this idea! In a way this is a tier of Michele’s membership. It’s an ascension product. When you certify people to do something there’s a couple of things that can happen (which is why you should always seek legal advice when you do any kind of certification):
You are exposing yourself to some degree to legalities. If someone you teach your method gets sued, they might sue you too.
Thankfully, Michele is a doctor so she knows all about malpractice suits and the legalities there. Upfront Michele is going to let people know she is not teaching medicine but healthy habits. Strong disclaimers and documentation are your friends!
Make sure you don’t accidentally create a franchise (yes, it can happen). A franchise model is taxed differently, governed differently, ruled differently.
This has happened to people we know and it put their entire business in jeopardy so just be mindful!
How should I price my membership? Pricing always comes down to you. You’re the expert. You’re the business owner. After Michele’s research she found that courses offering similar certification run from $1,500 to $5,000.
Michele wants to make her certification affordable. She wants to make it to where they can pay in payments just like in the membership site. We’re going to treat this like a high-ticket offer because it is the easiest way to think about it. She can undercut the competition and have the selling point of being able to teach immediately. The $997-$1,500 range is probably where she wants to be at. We want her to do this as up-front as possible. Michele can have payment plans but they need to be small and she needs to finance them with a charge.
Ex. If it’s $997 up-front then it’s 3 payments of $397 over a three-month period.
Our guest on the show today is Tyler Books. Tyler and his wife abby have launched a marriage podcast where they help new parents navigate their relationship while getting used to raising kids!
In today's call, Shane helps Tyler navigate the rocky waters of being a Husband and Wife business team, how to overcome one of the biggest fears almost all entrepreneurs have in the beginning of their journey, that nobody will believe you are expert enough to teach your topic, and how to find the time to work on your online business when you're working full time and raising kids. Every entrepreneur will benefit from today's conversation!
Learn how to overcome imposter syndrome so you can grow your membership!
What You'll Learn:
What is your target avatar? (2:30)
How to overcome ‘imposter syndrome.’ (10:30)
Overcoming small numbers in your membership. (19:30)
Show Notes Tyler Brooks works at a 9 to 5 job right now where he works with insurance and his wife works in education. Tyler and his wife have started an online faith-based Christian marriage coaching business. They now have a podcast and roll out new episodes every week.
Their mission is to help others in their marriages - and what better time? Everyone needs a little advice and encouragement during this pandemic!
What is your target avatar? Tyler’s primary target is couples with young kids. Their avatar is a little different because they are not really looking at age as a huge factor. It’s really good to target couples and homes that have kids. Our avatar shifted the same way over the years. But like the Brooks it was the kids that really defined our avatar.
We have a great course over in the Flip Your Life Community to help you define your avatar too!
How to overcome ‘imposter syndrome.’ Tyler is struggling with the fear of people having more experience and self-doubt causing him to be thinking that maybe he doesn’t know as much as he thinks he does. Imposter syndrome is really the biggest hurdle that most people starting out have to fight. When you put yourself out there you’re putting yourself available to criticism. And, we’ve experienced this too!
Overcoming small numbers in your membership. Tyler is struggling with a small email list and low podcast downloads. While the numbers aren’t what Tyler and his wife would like there are easy ways to overcome them - by using our three pillars!
Being consistent in creating content. Being prolific in promoting on social media and advertising. Being relentless in following up on emails. (Sending them out at least Monday, Wednesday, and Friday of every week).
What are your next steps? Here’s what we think Tyler needs to do right now:
He has to stop everything he’s doing and create a product. They need to create their core membership. This is a concept we call “working backwards.” Why have content if you can’t have people opt-in or buy anything? So that’s the first thing we’ve got to fix. To go with our first item on his next steps we need him to create a list of 5 things core principles he would tell anybody that is married and about to have their first child. Get the five categories done gets an area started where people can begin giving Tyler money. Let people jin his community and do Q+As weekly for the first year. Questions from the Q+As will fill in the gaps he needs for the rest of his membership. To launch the membership Tyler needs to record a video for those 5 core principles that are 30 minutes a piece. Tyler needs to create a Facebook group. Sign up for Zoom so he can do Zoom meetings with anyone that will join.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community!
Hey y'all, on today's Flipped Lifestyle podcast we help Heather and Topher grow their brand new Ukelele membership! Their entire marriage, Heather and Topher have worked together by supporting each other's interests and careers.
Topher is a musician that uses his talents to entertain at live concerts and Heather has spent time in the coaching world online.
When the pandemic hit in March it caused a major disruption in their lives. With live venues and gatherings cancelled all over the country, Topher had to stop playing music live. Then they found The Flipped Lifestyle Podcast! Heather joined and heard our story of a Husband and wife building a business together! She immediately joined the Flip Your Life Community and posted in the forums asking "Do you think a Ukelele website for kids would work?" Shane replied an emphatic YES and helped them create their launch plan.
Now Heather and Topher have launched a growing membership of over 60 families from around the world! Learn how they did on today's Flipped Lifestyle Podcast! Enjoy the show!
Listen to today's show so you can learn how to launch your membership site! What You'll Learn:
Success leaves clues. (5:00)
How to run your new membership site. (12:30)
Stepping out in faith. (21:30)
What happens next? (24:35)
What are your roles in your business? (30:30)
Show Notes Heather and Topher owned a brick and morter retail store for about 10 years. When they closed that down in 2016 Heather stepped into the online coaching space by giving business strategy to women entrepreneurs. Topher is a singer/songwriter who has been working with a lot of art integration in schools. However, Heather and Topher really wanted to an online business they could do together.
Success leaves clues. Heather and Topher were looking at 8 hour videos on the internet to help them find an idea for their online business. When they found our 30-minute idea course it hit them! They were going to use their God-given talents and experiences to come up with their online business.
Over the years Topher had been asked by many of the parents of the kids he was performing for for lessons for the kids. Tohper saw himself as a performer not a teacher. As time went on the number of requests only grew. In the past couple months before he saw Flipped Lifestyle he began thinking that maybe he should start teaching kids online.
One of the big parts of that training is realizing that success leaves clues. If people keep asking you for something that’s a big clue that is pulling you toward that or that you have enough expertise to do that thing!
It wasn’t just Topher’s talents that brought them to their online business idea though. It was taking just as much of Heather’s skills and her knowing that parents and kids being isolated during the COVID-19 pandemic would be hard on them. Their online business would help those kids and keep them from being isolated by learning those new skills, resilience, and meditation. It really applies to all times - nit just during a pandemic. It was the first time Heather and Topher were coming together and the pieces of the business were meshing perfectly in place. Before, the retail store was Heather’s and Topher helped. The music business was Topher’s and Heather helped. Now, they could do something they were truly passionate about - together.
And, that is how kidsukuleleclub.com was born!
How to run your new membership site. Heather loves running 5-day challenges! So, to get things started she did a 5 day “Kids Ukulele Fast.” It was 5 steps to learn their first ukulele song for kids ages 6-10. They began marketing that right away. heather has also worked with Kajabi so Heather and Topher used Kajabi’s 28-day trial to see if the membership was going to work for them. (After all, it only takes four or five members it pays for itself).
It went from their idea to getting paid members in only 2 1/2 weeks!...
Hey y’all! On today’s podcast we chat with Flip Your Life Community members Steve and Rebecca Newlin. A few years ago Rebecca got into raising kids. But not the human kind of kids - goat kids! Raising goats became more than a passion for Rebecca. As she got more into the goat raising community she started becoming a known expert in the field. When Steve and Rebecca started goatfarmers.com they built an audience and people started asking them questions about raising goats. Then, Steve heard the Flipped Lifestyle Podcast and thought, “I wonder if a goat farmers membership might work.” And, after that the Goat Farmers Community was born. On today’s show Shane is going to help Rebecca and Steve create an amazing member area where goat farmers from around the world can learn, connect, and talk about their kids. Plan a launch that will flood goat farmers into their new membership. And, set the price for their goat farming membership along with a launch discount offer.
Rebecca Newlin used to be a nurse and has a lot of experience working with pediatrics. Switching from human kids to goat kids was actually not that different if you ask her. At the time the Newlins only had about 2 acres of land and Steve did not want any goats at all. Of course that didn’t make Rebecca’s desire to have them go away!
In 2014, When they were coming back from a trip to Cape Cod Rebecca found a Craiglist ad for 2 Nigerian Dwarf kids for sale. As luck would have it the listing location was on their way home. After a trip to Target to get pet crates they set it up go pick up their first goats Mollie and Fergus.
The process of having goats includes breeding goats. Sometimes you end up with too many and have some available. So their first real experience with business side of having goats was when they had extra kids and would sell them to people looking into raising goats too. Their biggest concern was making sure the goats ended up in homes where the owners were not only good to them but knew how to raise them right. The Newlins started going over those peoples’ farms and help the new owners set up for the goats needs and teach them everything they needed to know. Those owners had tons of questions and realized they had no idea how to really get started. After answering the same questions time and again the Newlins realized an easy way to get all those questions answered was to create a website (it was bascically their version of a blog for farmers). Even though they had a website they never expected to fully emerge themselves in the online business world - but 6 years later here they are!
Their website started growing and tons of people were finding it! That is when the Newlins realized they could help a lot more people than just the people they selling goats to.
What You'll Learn:
Your new road to retirement. (6:20)
Show “behind the scenes” of your membership. (7:50)
What do you do next? (10:00)
Don’t be too focused on content. (15:00)
Success leaves clues. (25:00)
Stop your limiting beliefs. (32:30)
Show Notes Your new road to retirement. (6:20) Steve has been thinking about how he can retire for several years now that he would like to use an online business to help him retire. Of course he knew he needed to find a niche first. Steve had been helping Rebecca with the goats every day and would come back inside still wondering what he could do for an online business idea. It was right in front of him the whole time!
Don’t overthink it! You’ve heard us say it time and time again - use your God-given talents and experiences. They are unique to you and God gave them to you for a reason, use it!
Show “behind the scenes” of your membership. (7:50) Rebecca and Steve started dipping their toes into online business with their website which more like what we know as a blog. Then, Steve wanted to start taking pictures and video. Rebecca didn’t love it at first because working with ani...
Stu McLaren is a legend in the membership space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. For the last 12 years Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners. All, to help them transform what they know, love, and do, and transform it into a recurring revenue.
In today’s amazing podcast interview, Stu and I ‘geek out’ on memberships. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.
What You’ll Learn:
How content is free but curation is not. All about the membership model. How to go through your membership journey. External and internal marketing. Look at the fundamentals. High energy vs. Steady Energy. What does your team look like? Everyone can start a membership site with their God-given talents and experiences. Community 101.
Content is free but curation is not.
Curation is the step-by-step the blueprint. It’s grabbing your audience’s hand and shining the light on the path for them. Which, is exactly what a membership community offers people!
Like Stu said, people are not paying for information, they are paying for clarity. They want to know what the next step is. They don’t want to think about figuring things out for themselves, they want to be told what the next step is to get there easier and faster.
The membership model.
We kind of stumbled upon the membership model ourselves. When we launched our first products they were lesson plans. We did it the hard way living launch to launch and spending all our energy on making new sales each month.
We were like, ‘hey, I’ll make lesson plans for August if you’ll buy them.’
Then we met James Schramko. And he said, ‘show me what you’re doing.’ Sits there and he says, ‘that’s a membership, silly.’ Then it just dawned on us like, yeah it is! We just needed to get people to pay the first time, then they’ll keep paying the next month.
That year, our church launched ‘The Next Steps Station.’ Which was like a barn-like structure by the door. So you couldn’t get out of the building unless you walked by it. It was sort of like the Thank You page, you can’t go forward until you go by it.
It was basically saying your next step is to meet someone, then join a small group, then a class. This goes for both what our church was doing and what our membership needed to become.
Your membership is a journey.
Your goal as a membership owner is to figure out where they are and what their next step is. Once you do that your members are not going to leave.
Stu does this through he calls ‘Success Path.’ Which is basically accessing where members are when they come in and where they want to be in the end game. As he said people don’t go from not knowing how to paint to becoming the next Picasso overnight. It is a journey.
If you help them focus on the next step they’ll make progress.
External and internal marketing.
Marketing does not stop when someone is in the membership. When we first got into the membership model we looked our retention position like a customer support role.
If the last thing they did was a course in the membership check in and make sure they watch one that coorelates with it. If you can do that, the extends lifetime value.
That has to be a part of your membership even if you don’t hire a person to do it.
Stu says one of the issues he sees people run into with this is membership owners who put content into their site very last minute. That is a problem because you cannot create anticipation for it.
Look at the fundamentals.
You want to look at how far your members are going based on that you want to be able to send them notification...
On today’s podcast we help Flip Your Life Community member Tim Madison turn his web development skills into an online membership. We also show How to Start a Successful Youtube Channel! Tim is just starting out but he’s already built a website and starting to create courses for his future members. He’s a little unclear about who he’s going to serve. Shane helps Tim answer some important questions that anyone can ask when starting an online business. Shane helps Tim find a great domain name for his membership site and teaches him how to start a successful YouTube channel!
Listen to today's show, so you can learn how to start a successful YouTube Channel!
What You'll Learn:
Why you shouldn't be building someone else’s dream. (10:00)
What is your value proposition going to be? (17:15)
How to make your next steps. (37:30)
Tim's Story... Tim Madison works as a full-time web developer and has been doing that for a little more than 10 years. He always knew he wanted to be an entrepreneur - trying freelance web development, making mobile apps, but none of the things he tried worked out quite right. Making money online make sense because after all - he lives online.
That’s when he ran across the Flipped Lifestyle Podcast! After listening to us, he decided to teach what he knew. Of course there are other people teaching web development online - but Tim can offer what the others aren’t. What aren’t they doing? Offering constant and community through a membership model!
Tim is actually very happy working the web development company he is with now. It’s ironically one of the reasons he wants to get into online business. Previously, he worked for a company that went bankrupt and had been in business as long as 50 years. But while working for that company he was miserable in that corporate setting. Luckily, about a month after leaving is when he started working for the company he is at now. While he loves the job he is at now - he has realized that he doesn’t want to build somebody else’s dream anymore.
Building someone else’s dream. Even if you’re in a dream job it’s still somebody else’s dream! What’s worse? Who’s to say that it always be that awesome boss, the company won’t get bought out, what if people leave and the culture changes? Look at the COVID-19 pandemic: jobs are booming replaceable, positions reduced.
I’m not one to say, “I told you so” but I’ve been saying this forever. I’ve had jobs in the past that were bulletproof. I was a tenured school teacher - unless you break the law you’re untouchable. Even at that - I worked at a school where they consolidated and it erased tenure and just like that my job disappeared. Now people are really seeing how jobs that are “recession-proof” don’t exist. The only thing that is “recession-proof” is you rolling up your sleeves and taking care of yourself! We have seen this is in our own business first-hand. We have positioned ourselves to help people be self-sufficient. And, because of our businesses and because of that we actually grew during the COVID-19 pandemic.
Ex. Teachers might not be in the classroom and don’t need lesson plans but they still have to teach. Maybe they are uploading them into Google Classroom and other things so we started making adjustments. So, we changed things around and loosened our license so that we could offer things for Google Classroom. We were there to support them as they learned how to teach from home.
We just pivoted - when you have your own business you get to make that call! At least have a side hustle like Tim with your own membership site. That’s what online businesses buy you - freedom. You don’t have massive over-head, you don’t have to worry about your store-front being closed down, you have total control to pivot and move!
What is your value proposition going to be? What are you going to offer people? Right now Tim is just getting started which is a great time for us to talk! Tim:
Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership. In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.
What You’ll Learn:
What the Membership Economy is all about The difference in headline benefits and engagement benefits “The Acquisition Schute” Why the free trial can help or hurt you Why friction is key to attracting quality members The Forever Transaction How to evolve your offerings The Membership Economy How to engage and retain your members
Show Notes Back in 2012, my wife Jocelyn and I started our journey to entrepreneurship. We had some really bad stuff happen to us at work and we decided to start our own online business. We started out with digital courses, PDFs, all kinds of stuff to download with a one time purchase. A couple years later we noticed some issues with stability. We putting a ton of work in, had to start back at zero every single month. We didn’t really know what we were doing. We went to a conference in the Philippines, hosted by Chris Ducker, called Tropical Think Tank. We went just to get around other entrepreneurs and see what they were doing. We were sitting at a table one day with James Schramko, and starting telling him about what were selling, how it was going good, but was so high energy. He flat out told us it was a membership, all we needed to do was sell it once and have people pay you forever. He told us to read The Membership Economy by Robbie Kellman Baxter on our way home. So, of course, I read the whole thing on our way back to the Philippines. And, read it all in one sitting. I knew when we closed the book that we had to do what this book said, as soon as possible. And, then in June of 2015, as soon as we got home, we implemented the membership model into each and every one of our four businesses. Within 30 days of opening our membership, we had over 1,000 members, paying an average of $49 to $99 a month, and it’s been that way ever since. Now, we’ve helped over 3,000 people do the same thing in the last 5 years. All of that literally came from us reading The Membership Economy by Robbie Kellman Baxter. The Membership Economy Robbie’s book, The Membership Economy came out in 2015, which meant most of the writing was done in 2014. However, she began making notes for the book a decade before, back in 2004. Robbie had been working with Netflix back in 2002 and 2003, where she fell in love with their business model. She was taking notes like:
“Should every business have a free trial?” “Should every business 100% membership or 100% not?
She would meditate on those questions. At the same time, Silicon Valley was falling in love with Netflix’s business model too. She began getting calls from companies wanting Robbie’s help in setting up a similar business model, so she began helping them too. She realized there were things that were different about each of the organizations, but several principles are the same. For the next 10 years she worked with these businesses, using these principles. In that time, she was trying to put together a framework. Basically, she would try and explain to people that there was a way to get recurring revenue, subscriptions, memberships, digital community, that works in every business and industry, no matter what the size. It was hard to explain it, so she wrote it all down in her book. Essentially, she says her book became her 1 lb. business card. The book had an immense success. Robbie truly feels that when it is done in the right way,
Dustin Heiner is a fellow podcaster and today we are helping him grow his high-ticket membership site. Back in February before the COVID-19 pandemic (when people could still travel) Shane traveled to California to attend a book-writing event that was going on during Social Media Marketing World. That is where Shane met today’s guest, Dustin Heiner of the Master Passive Income podcast about real estate investing.
During a dinner with other entrepreneurs Shane overheard Dustin Heiner saying he would never start a membership site. Well, we all know what happened next! Shane asked why and then the next hour and a half convincing Dustin to launch a membership site - which he did! Now just a few months later Dustin Heiner has 15 members paying him $189/month. Not bad for a guy who thought membership sites wouldn’t work! His next goal is to build a team to help his membership site grow to 100 members and beyond.
In today’s episode Shane helps Dustin design a team that will help Dustin turn his new membership site into another source of passive income!
Dustin Heiner has built memberships before. He has helped others through all of the tech and every detail of memberships before. The biggest reason he was so hesitant this time around was his time. He has so many business and things going that he thought he had to have loads and loads of extra time to devote to coaching calls or member calls. I told him one story of Joe Nicoletti of LearnScrivenerFast who has a membership where all he does is set a timer and gets paid for it - that is when Dustin knew he could do this too!
Dustin has 30+ properties after he starting investing in properties back in 2005. He bought enough of them that he was able to quit his job because of that passive income. Back in 2014 he didn’t know a lot about online business so he used his time doing 1-on-1 help with his family and friends and allowing them to quit their jobs too. After doing that for a while he realized how much time that was taking up so he spent it building masterpassiveincome.com so he can teach his ideas to a wider audience at the same time. The whole site was devoted to helping people get buy and hold rental properties. He loves the term “just over broke” to talk about people’s jobs, hints the “j-o-b” in “just over broke.” In 2015 he began writing his first book and shortly after his podcast.
Let’s fast forward to 2020 when we met. Dustin Heiner and I met around February. Dustin was doing 1-on-1 coaching and had courses for his online business. He thought the task of doing group coaching or running a membership would be too time consuming. He already had the courses and a community - all he needed was a little bit of coaching.
In about of week of getting started Dustin has his entire membership launched and rolling! He charges a join fee of $599 for the first month and every month after is $189/month. Right now he has 15 members, even better he launched during the COVID-19 pandemic! The pandemic had just started and it was about a week and a half in. Dustin texted me freaked out because the plan was for him to launch and of course I told him to go ahead and do it anyways! Dustin really loved helping people and I could really feel that. His online business is a passion project where passion and profit come together. I remember telling him before he started his membership that he was limiting the reach and number of lives he could change. You could never teach everyone 1-on-1. You could never teach enough $5,000 courses. (not everybody can get into them). A membership creates a path, a more affordable option that you can scale responsibly and be able to serve the masses!
I remembers Dustin Heiner questioning if launching his membership during the pandemic was the right move. The thing about a membership that allowed him to do that was that in a membership you more or less open the doors rather than what typically think of a launch to be.
James Schramko is one of our own personal membership mentors. He helped us flesh out our own first online membership many moons ago, and is a true membership master himself in the subscription game. He is the founder of superfastbusiness.com, where he helps business owners make plenty more profit while working a whole lot less.
In this interview, we discuss the makings of a multi-million dollar membership, free trials, and how to make content areas your members will love.
What You’ll Learn:
The ascension model.
How to get people to pay you, retain members that you’ve already gotten.
“Inbox Relief“
How to set the culture.
Why you should use the membership model.
How to make recurring revenue.
You are worth it!
Why your membership is a supermarket.
How to work less and make more.
The ascension model.
James says the ascension model is the idea that someone comes across his website, get onto the email list, free training. Then, those people get to know you, listen to your podcast, buy your entry level program. From there they buy next one and so on.
He says this is just not reality. So, to explain this James uses this example:
Someone goes into a bar and order a whiskey. Generally, they are going to go with the bottom shelf or tap. Or, if they know a lot about whiskey, they are going to go for the top shelf that may cost a little more, but they are going to go straight to it. They don’t start on the cheap stuff.
If you start out at a high-ticket version first you can always work your way down.
Get people to pay you, retain members that you’ve already gotten.
It’s easier to keep customers than it is to get new customers. It doesn’t matter if it is $99/month or $1,000/month you have to build the next steps for everyone into your site. That’s where you drop them in. Don’t make your members go through unnecessary steps.
Typically the higher-tier client is the one that needs answers immediately. James actually has a place on his homepage that helps people find the product they need right now.
For the highest level he does make them speak to him before they can join. He does this because he does not want the wrong people in there. It’s not good for him, other members, and it’s definitely not good for them if they’re a bad fit.
“Inbox Relief“
The first thing that James made us do when he met him, was empty our inbox. Our inboxes were a mess at first! But, James told us that we would never be able to manage our membership if we don’t clear our inbox.
We took James’ inbox email course and we have been at zero in our inbox for the last several years.
If you can’t manage little things, you can’t manage big ones, like a membership.
Set the culture.
Our whole mission is to try to help families be able to quit their jobs and make an entire living online, to spend more time together.
When we first started, some members were growing so quickly that they could not keep up and their membership would overwhelm them. That is why now we set limits, we tell our members to start beta groups. Because, if you don’t start small and steady, you’re not going to be able to contain the culture.
Why the membership?
James says there are all kinds of different industry metrics where people say things like, “You’ll make $1 per email subscriber, per month.” If that were true, James would only make $7,000 per month. However, he says you can easily make 20x that amount.
James’ first success was selling software as an affiliate.He would help people who wanted to be able to build a website, back in 2006. There was no WordPress. He had to learn tools like DreamWeaver, be able to code. There were a couple tech software to help, but not many. However, he found some software that worked on a Windows PC, build your website on your computer, and then upload it to the web. Back then,
Today we are celebrating the amazing success of one of our community members, Kathy Martin. In today’s show you’ll learn how Kathy grew her membership from 15 members to nearly 300 members, how she talked her spouse into getting on board with her online business dream, and Shane’s three prolific strategies for growing a membership site to 500 members and beyond.
What You'll Learn:
Memberships are not an overnight success. (3:30) Take people through the beta path. (5:35) What do you do when people around you are on the fast-track to success? (7:00) The reason to sell community and not courses. (9:45) How to grow into the next level of your membership. (18:50) What things you are doing now? (25:50) How To Utilize Your ‘Thank You’ pages (42:45)
Show Notes Kathy Martin lives in Los Angeles, California, where she has been a special education math teacher for 13 years. Kathy has a membership where she sells middle school math resources to middle school math teachers. She has been an online entrepreneur for the last 4 years! Kathy was actually on the Flipped Lifestyle Podcast back in January of 2018. She had launched and had a few members. Back then it was a real struggle to get members.
Memberships are not an overnight success. Kathy started in the summer of 2016 and spent from that summer to the end of the year building her membership. She wasn’t selling or anything like that. In 2017 she really started trying to do anything and everything - but nothing was really sticking. Then, she finally had someone believing in her and spend some money in her membership - which is exactly the positivity she needed! She realized if someone was willing to pay her $10 to get everything, she could get more people to too! Like we always say, if you can get 1 members you can get 100! Of all the billions of people in the world you can find people that need have a problem you can solve!
Kathy says her membership site was a “hot mess” in the beginning. She wasn’t happy with the way her site looked, she didn’t know who she was talking to. It took her a really long time to figure out what she wanted to write about and she wanted to target. It took her a while to figure out what her people needed. Yes, it took her a long time to figure out but she knows that is she would have started with 100 members in 2018 or 2019 - all of these members would have quit because she didn’t know what she was doing.
Take people through the beta path. This is a great example of why we always take people through the beta path. Open it for 20 members - they are all going to quit. But you know what? you’re to learn. And then, you do it for 20 more people. Maybe half of them quit. Eventually when you get that third group in you’re like, “oh yeah, they all stayed this time for a month. We’re onto something here. Let’s keep hammering this nail.”
What do you do when people around you are on the fast-track to success? We’ve known Kathy for a long time. She’s been to our lives events, met her in person, we love her journey so much that in 2019 at our Flip Your Life Live event we actually made her Member of the Year. The person of the Year in the Flip Your Life community is not the one that makes $1 million. It’s the person who won’t quit - the Kathy Martins! I’ll tell you what I’ve never seen somebody that won’t quit like Kathy Martin. While she was coming up through the community and she was building her business there were other people in her space that were succeeding. I would see other people in her space succeeding and I’ve always wondered what she thought when all of this was going down around her.
Kathy says there was a post in the community forums in our membership site when she first started from Jeanette Stein and she saved it on her phone - something she has never gotten. In the post she wrote her “road to 300.” Kathy began keeping track of every time she posted and just continued to follow her journey.
John Lee Dumas is an amazing personal friend, known for his podcast, Entrepreneurs on Fire and his website eofire.com. John is not only a prolific podcaster, he is also a true membership master inside his membership community, Podcasters’ Paradise. In it, he teaches aspiring podcasters how to start, build, grow, and monetize podcasts of their own. What You'll Learn:
Memberships do have legs, you can give yourself a raise every day. The ins and out of lifetime offers. There are pros and cons to everything you do in life. How to turn ‘making a living into ‘making a fortune.' How to keep your finger on the pulse. All things website!
Show Notes In 2013, John was running along the bay in San Diego when he started thinking about his podcast and its’ success. But, he couldn’t quite put his finger on what was missing, things that he kept hearing from his audience. What are their:
Struggles? Obstacles? Challenges?
Some of them were saying they would love to start a podcast about ____. Their problem? They didn’t know where to start, what their first step should be.
At the time, John would send them different blog posts, YouTube videos, whatever he could find on the internet.
Every membership should pre-launch. You should never do anything until someone votes with their wallet.
Because, a survey where you can click a little button, that’s easy. But, when it comes time to put the money on it, suddenly that changes if they’re not serious.
People come for your courses, but they stay for the people. They stay for leadership. they stay for community.
Memberships do have legs, you can give yourself a raise every day.
If you do out and sell 5 members tomorrow at $100/month, you just gave yourself a $500 raise!
Each membership has its’ own journey. No matter what number of members you lose each month, you will replace them, you just have to keep moving.
When John started Podcasters’ Paradise, he was focused on just getting it out there. He wanted to make sure the concept was proven and people had voted with their wallets. Then, once he had that down, it was just about figuring everything out.
When membership officially launched, it was $500 for a lifestyle membership. No monthly recurring payment.
John’s fear at first was that people would just come for the trainings, tutorials, and templates. Every now and then, it would be about questions.
A few months in, John put up a surveys and questions that asked what peoples’ favorite part of Podcasters’ Paradise was.
The response was that it was videos, the templates, the webinars. Luckily, John left a spot for an ‘other’ option.
It only took one person responding other. It said, “came for the tutorials, stayed for the community.” Everybody voted for that one. The first 20 people voted the answers that John put in, but then everyone started answering that they stayed for the community, after that person answered.
Lifetime offers not only give you a great influx of cash, build an anchor. A core crew inside of your membership, those members will probably buy everything else you’re ever going to sell.
This reminds us of one of our members. Because she decided to make lifetime offers, she made $47,000 in one month. Then, the next two months, her community became more alive than ever!
John Lee Dumas experienced this too. For his members that did the monthly payments up to a 12-month payout until their lifetime membership, they get to month 8 or 9, and they begin counting down to that payout being done. John knows that a decent percentage of those people that pay every single month, if they didn’t something that they build up to they would have been out.
There are pros and cons to everything you do in life.
A couple years ago, John did shift to a fully monthly-recurring membership model. Now, if you want to get into his membership, you have 2 options:
$97 per month $997 per year.
Brad Barrett is one of our original community members - he was actually the first person we ever helped on the podcast way back on Episode 23! He has come a long way.
On today’s show Shane and Brad talk about how Brad was able to quit his full-time job thanks to his online business, how a random message from a stranger led to Brad starting the ChooseFI Podcast (which has now been downloaded more than 1.4 million times every single month), and how he is bouncing back from the economic challenges brought on by the COVID pandemic.
What You'll Learn:
All about podcasting with Brad Barrett from the ChooseFI Podcast. (9:00) Money makes the mission possible. (14:40) Casting your stone. (19:00) What sustains most podcasts? (25:45) You have to monetize your community. (34:00) Financial independence in crisis. (44:00) Relationship will help your business survive everything. (56:00)
Show Notes Brad Barrett is only 1 of 2 people we’ve ever had on the Flipped Lifestyle Podcast three different times - and with good reason!
Brad was on our show for the first time back in December of 2014 - (which in Internet years that is at least 100 years ago) on episode 23 of the podcast! Brad is so OG that he was the first person we recorded with the 1-on-1 coaching format of the show you see and hear today!
Back then Brad had a website called RichmondSavers.com. He lives in Richmond, Virginia and he and his wife are known for saving money. They got their start by helping people use credit card reward points to travel the world! They had even put together a trip to Disney World for around $100 for their family of four and ended up getting up a lot of press from the New York Times! It changed everything for their website!
Brad ended up helping people 1-on-1 through hybrid of a real-world and online business! He would literally take his lunch from work to coach people over the phone.
Around December or January of that year he started thinking about how he could scale it. In early 2015 a free course was somewhat a novel idea. It wasn’t complicated just simply an email auto-responder. He had to put a scarcity around it simply because he didn’t know how many people he was going to be able to work with so he started a Facebook Group (which again was new at the time). Their first month they had 200 or 300 people signing up and only continued getting several hundreds of sign-ups as the months went on! They were able to scale it and since then they have put over 50,000 people through that course - insane!!
Back then we weren’t totally in on the membership model, we were subserved in the course model. A few months later is when we went all in on the membership model!
Brad told me a story years ago and it’s still one of my favorite things to tell people about online business. Memberships are what we teach but online business is what it’s all about. The internet and making money online and being able to reach out to anybody on earth is really how you can set your family free. I will never forget setting goals with Brad and him saying how he simply just wanted to pick his kids up off the school bus. I remember thinking, “man, if I can help that guy pick his kids up off the school bus that is an awesome goal.”
Brad came back on Episode 72 and he told me that he now gets to pick his kid off the school bus. To this day it still about makes me want to cry because it is just such a worthy goal. And, that’s really why we all do what we do with online business. It’s about that level of control and freedom.
Fast forward to today. Brad is co-host of an amazing podcast of his own called ChooseFI - with a huge following!
All about podcasting with Brad from the ChooseFI Podcast.
You never know where the online business is going to take you. You never know where one podcast appearance is going to take you. That’s where Brand found himself just a few years ago.
Brendan Hufford is a great friend of ours that we have known for years now, we got to know him by being in the same spaces online. Brendan, like us, was a teacher. Now he works with a search engine optimization (SEO) agency and is trying to grow his very own SEO membership site. He knows how to teach way better than people he sees online trying to teach SEO to beginners.
We know that this membership has huge potential and with our help we know Brendan will be back on the show soon with prolific on his membership site!
What You'll Learn:
Sometimes you should just quit. (7:15) Why start a membership site? (11:00) Don’t work for free. (21:00) It’s all about access, but not access to you. (25:45) How to create urgency the right way. (29:00) How to do a challenge (37:10)
Show Notes Brendan graduated college in 2006 and began piloting online class registrations for kids headed to college.
He decided at that point to become a teacher and climbed the latter through continual education for himself. Brendan earned a masters degree in educational administration. He says, “it turns out if you’re a really great teacher being the boss of teachers is a different job.” He became an assistant principal and after crunching some numbers and doing some research, he realized he was the lowest paid assistant principal in the state of Indiana at the time.
At that point he realized it was no longer worth the hassle and stress to stay in that position. He took a step back and decided to step down from being a principal to a teacher at a different school.
Everyone around him thought he was throwing away his career. However the relief taken off him allowed Brendan to sell his online businesses at the time. Those business consisted of selling a blog and an e-commerce company to two different people. He sold those because he knew they would never be the thing to fulfill his goals.
Brendan didn’t know what to do next but dove into SEO (search engine optimization). He was helping people for free, building case studies.
He hated the constant pressure of wanting to quit his job as a teacher. So, at the end of the school year he took a job at a web-design agency. he says his co-workers were called designers but were amazing at marketing.
After working there for a few years the pieces started to come together for Brendan’s career. All those God-given talents and experiences would come together for his own members and membership site!
Sometimes you should just quit.
It’s not about just having enough money sometimes it’s better to just quit. Sometimes you need to just get away from that job that it bringing you down all the time. Even if society says quitting that job would be the wrong move, but sometimes you should take that an indication to run towards that.
Who wants to be like the rest of society?
We heard something that we love from Elon Musk. He said he loves when people:
Tell him he’s wrong. Prove that he’s wrong. Show him the right way to do things.
He sees it as a gift from God because he doesn’t have to take the time to figure it out. Right after that he was talking about processes and he said:
If it’s taking too long for the process to work it’s probably the wrong process.
The difference between good and great is looking at something that’s wrong and scrapping it.
Do like Brendan, don’t stay in a rut! You are not throwing away your experiences, they will point you to next thing! The right thing.
Why start a membership site?
Brendan has his own website now, brendanhufford.com. He is a big believer that 99% of marketing is having something to talk about, so he writes his take on things there.
He began his site teaching SEO for the people that have tried SEO, are overwhelmed, have been pushed into using SEO. Those are the people that bought SEO tools, spent thousands of dollars on courses that didn’t help.
Jason Tremere lives in Eastern Canada where he has a background in the computer science field as a programmer. He did systems analysis and even became an IT auditor.
For the last 20 years or so Jason has done investing. When he was at one corporation he ran two investment clubs. He had about a dozen people in each one and they would meet weekly. In these clubs Jason would tell people what he looked for in a stock. Jason actually would have people put money in the market and they would watch it.
Jason has decided that since he can teach this in person, it’s time to teach people the same things online through his very own membership site!
What You'll Learn:
If you can teach in person, you can teach online. (6:30) What it means to figure out your next step. (12:50) You’ve got to be relatable. (17:45) The price doesn’t really matter in the beginning. (19:00) How often do you communicate with your members? (22:57) How to let your content flow into other platforms. (25:00) Why you don’t want to teach on your YouTube channel. (26:15) How to do one thing until it’s done. (29:35) A bigger market is not always better. (33:00)
Show Notes Investing has really been a hobby for Jason for the last 20 years. He truly enjoyed the analytic side of watching investments, helping others learn to understand and love it too.
If you can teach in person, you can teach online.
For Jason the appeal of bringing his work online is because he is not currently doing any work in person, but he still continues to invest in the stock market for himself. Some days making thousands of dollars.
Jason is a master of all trades when it comes to investing. Not only does he invest in Canadian stock, but trades in the US too. And, then he invests in gold when the time is right for that market as well.
Jason’s online membership would look like a paid virtual version of his invest clubs.
He says that he could taking the people that are new to investing through the very foundational steps, taking them from mutual funds into ETFs. Then, he would take them into the active versions of investing that he likes to do.
That area of online business is weird because everyone has their own little way they like to invest. It’s so personality driven even though a lot of people try to teach the stock market in online business. It’s all about, “can you do it and can you teach me how to do it?”
It’s an easier nut to crack in the online business world if you know what you’re doing!
What it means to figure out your next step.
When we see someone with so many questions swimming around in their head, sometimes it’s easier to say, “here’s your next step.”
For Jason, this is probably what will work best:
He doesn’t want to be convincing people to join the stock market. He should start his avatar at helloing moving the mutual fund into the market. That is really appealing to a lot of people!
Here is what this does for Jason: It lets him be himself. He doesn’t have to do anything different he just has to tell his story.
Most people don’t want spread sheets, they want the story. The why you do it they way you do it. When they get in the membership and pay you money, then they’ll care about your spread sheets.
You’ve got to be relatable.
We are in a Facebook group with a bunch of very successful entrepreneurs. One day someone asked what was successful. Of course I said, “get 200 people to pay you $50/month and make $120,000. Low energy, you get time with your family, you get to serve people.”
I got hammered because this was all bro-marketers, Lamborghini driving gurus. They didn’t get contentment and happiness. It’s about real people and what they want.
It was awesome to hear what Jason said drew him in to us: it was simply seeing an add with our tee with a math equation of how many members it takes to make $60K/year.
Jason wasn’t looking for the 6-figure people.
Josh Rageth is a 4th grade teacher, that has been teaching now for 7 years. In his first year, Josh began selling lesson plans on occasion for a third-party lesson plan site.
He took action, something we love to see! With our help and his consistency, his possibilities on his picture book membership site are endless!
What You’ll Learn:
How to take action! (6:50) Launch 101 (8:00) The ins and outs of opening and closing the doors to your membership (10:35) Price points 101 (11:35) How to do something next level. (14:00) Every business has a lull period. (17:00) The importance of one-on-one calls (20:45) How to capture your un-tapped audience. (25:00) How not to make it too hard. (27:30) The biggest mistake that anyone makes in online business. (30:15) Great marketers have to look into the future. (34:00)
Show Notes Two years ago Josh and his wife found out they were pregnant. They were already starting to figure out ways to make more money. However, that pregnancy was a very hard one on his wife and she ended up having to leave her job as a Special Education Assistant.
So in turn Josh had to double-down on selling lesson plans, so that he could provide for his family. Josh began making new week-long lesson plans for a different picture book every day! These lesson plans were made for existing books, he basically made these lesson plans for specific books. He did this for 223 days straight!
These lesson plans help teachers out. If the teacher needed a lesson plan on this specific book, they could buy his plans and they had all the activities for the entire week.
It started out with books that Josh was using in class. Then, he moved onto 1st - 3rd grade popular books, because that’s where picture books are most needed.
The lesson plans started giving him $2/month, then $10/month. Now, for about the last year Josh is making over $1,000 each month!
It took a large volume of traffic to get there. At $2.75 or $3 a piece, it takes a lot of sales to get that number! To do this, he utilize SEO and how to drive searches to him.
Josh was listening to a lot of podcasts about being a “teacher-preneur” and while talking to other people, he kept hearing people recommendation the Flip Your Life community. He spent his summer listening to the Flipped Lifestyle Podcast!
Take action!
We saw Josh in our community posting about how he was taking action.
Josh joined the Flip Your Life community and within two weeks he had his membership ready!
He took the extra time he had during the Coronavirus pandemic, since he was teaching from home.
His goal was to launch before the school year was out, so he did just that!
It took a choice. Josh made a choice. He took action. He woke up early. He stayed up late. He did the launch, that’s why things are happening!
Launch 101
Josh had a list of 1,200 people when he first launched. Since then, he has been trying to grow that list through Facebook ads and is now up to 1,600 people. That a healthy email list, especially for just launching!
When Josh launched he also had 3 beta members. If he can find 3 he can find 300! They are there, he has proven the concept.
Josh started out by simply sending an email that said, ‘hey, I’m thinking about starting a membership site, click here if you’re interested.’ He got around 100 people saying they were interested!
So he thought:
“Okay, we have 100 people interested.” “Let’s start making this membership site.” “Get an email sequence out saying, ‘hey, I’m starting a membership site for all of my lesson plans, not just buying lesson plans here or there. You get a community. We will be supporting each other.’”
Then, he emailed his list and let them know the doors were open!
We’re all here to learn and here’s where Josh could have improved:
When people hit the button saying they weren’t interested, he didn’t send the ‘hey my membership site is ope...
Michele Hayes is a Flip Your Life member, all the way from Melbourne, Australia! While she does not have many members in her education membership site just yet, she has good ones!
Michele had done a great job at getting an email list of nearly 2,000 people! However, she didn’t have many members. So the question begs, how does Michele convert that list into members? People are already paying attention, the goal now is to figure out a solid strategy for her to quickly grow to 100 members.
The 'lowdown' on Michele:
Lives in Melbourne, Australia Has her own education membership site Has gotten nearly 2,000 people on her email list
Show Notes How to convert your email list into members.
Quantity is good, but quality is equally as important! Michele's biggest mountain? Converting her epic email list of nearly 2,000 people, into members!
Right now, Michele’s membership is tiered at $29, $49, and $69. One of the first things we need to do is clean that up a little bit. It is so much better when you start a membership not to have tiers. We ourselves have tried and experimented with tiers, but for your sanity and ease of getting your membership site grown, pick one price to promote. In Michele’s case, we think $49 a month is perfect to start out with, of course this can always change later! Then, we have our timing. Every niche has a calendar. While Michele has a big following in Africa and Asia, she has low numbers in Australia and the US. So, Michele needs to limit her advertising to Australia. This is because each country has different school calendars, different ways of teaching, the things that Michele teaches will most-likely do best with other Australians. She can still market to the US, however her advertising is going to be quite a bit different. Talk to your email list. Go get your members.
Keep teaching.
2020 has been nothing short of worrisome for several reasons. One being the effects that COVID-19 has on literally every aspect of our daily lives. One of those, being everyone’s jobs and livelihoods. We certainly worried about this when we first started hearing about shutdowns in the US. We, like everyone else, were confused and disoriented. We worried about our own jobs, our company. We even own an education company that sells resources to schools and teachers. Much to our surprise, that business actually grew during the pandemic. All because our messaging changed a little bit.
The goal is to find a way to grow, when you can grow, however you can do it tastefully.
You only need one product
You only need one product, you really only need one lead magnet. You just have to be able to present it a hundred different ways. That’s marketing.
Do a free trail, dollar trial, it’s all the same. All you have to do is use different promotions. Your only job is to make it relevant in different circumstances, getting your product in front of more people.
Michele has a product that the members she has, love!
Everybody is looking for a better day at work.
Create content around what you already know. People in your field want your knowledge to make their lives easier too. You are now the expert, so, teach your God-given experiences.
Michele already saw this in her prolific email list of nearly 2,000 people! We actually started our entire membership site with only 250 people on our email list.
Michele has a God-given gift to write. Knowing that, she started her consistent content by blogging for teachers. She gave different tips and tricks for inside the classroom, and people loved it! She began began lots of shares on different platforms.
Take the time to teach yourself tools.
Over the years our membership site has evolved, we’ve tried a ton of different programs. Programs that we had to take the time to learn. We say that to say this, you have to do your research. You have to take the time to learn platforms for yourself,
While Michele Hayes does not not many members in her education membership site just yet, she has good ones! Quantity is good, but quality is equally as important! Now, we are helping Michele climb her biggest mountain by converting her epic email list of nearly 2,000 people, into members!
The 'lowdown' on Michele:
Lives in Melbourne, Australia Has her own education membership site Has gotten nearly 2,000 people on her email list
What You'll Learn:
Everybody is looking for a better day at work (6:50) Keep teaching (11:30) Take the time to teach yourself tools (14:30) How to convert your email list into members (17:50) You only need one product (30:00)
Show Notes Everybody is looking for a better day at work.
Create content around what you already know. People in your field want your knowledge to make their lives easier too. You are now the expert, so, teach your God-given experiences.
Michele already saw this in her prolific email list of nearly 2,000 people! We actually started our entire membership site with only 250 people on our email list.
Michele has a God-given gift to write. Knowing that, she started her consistent content by blogging for teachers. She gave different tips and tricks for inside the classroom, and people loved it! She began began lots of shares on different platforms.
She also created a lead magnet on Facebook. This is where the vast majority of her email list comes from! Also, Michele has done free in-person workshops.
Michele has gotten down what we love to teach: the intersection of what people want to consume and what you’re willing to create.
Keep teaching.
2020 has been nothing short of worrisome for several reasons. One being the effects that COVID-19 has on literally every aspect of our daily lives. One of those, being everyone’s jobs and livelihoods. We certainly worried about this when we first started hearing about shutdowns in the US. We, like everyone else, were confused and disoriented. We worried about our own jobs, our company. We even own an education company that sells resources to schools and teachers. Much to our surprise, that business actually grew during the pandemic. All because our messaging changed a little bit.
We sent out an ad that said, ‘our stuff works online.’ We removed a part of our terms and conditions that said they couldn’t share it into a database. Just a slight change. We said, we’re going to open this up and we’re going to allow you to use it, in the way you use it now.
We were able to barely bend and not really pivot, which is exactly what Michele did. Even though COVID-19 closed schools, Michele kept teaching. In doing so, she got 4X as many people join her. This is because more teachers were having to learn a new way of teaching, as everyone taught remotely.
The goal is to find a way to grow, when you can grow, however you can do it tastefully.
Take the time to teach yourself tools.
Over the years our membership site has evolved, we’ve tried a ton of different programs. Programs that we had to take the time to learn.
One of our favorites by far, as you know, is Kajabi. The weekend that we set up my first sales funnel and first webpage on it, we realized this was the program that we needed.
Our whole goal going in was to find a platform that we could promote and use to teach people how to create a whole business in a week.
We say that to say this, you have to do your research. You have to take the time to learn platforms for yourself, so you can help others. Not everything, not every platform is going to work better for you and your members. But, it’s your job to invest the time to figure that out.
How to convert your email list into members.
Michele had done a great job at getting an email list of nearly 2,000 people! However, she didn’t have many members. So the question begs, how does Michele convert that list into members?
Jason and his wife Jody had started a pressure washing businesses in their town. After some time, they had grown that business to about $1M. However, in 2018 they sold that business.
The Geiman family had been listening to the Flipped Lifestyle Podcast for several years prior to 2018. In the fall of 2019, they came to our Flip Your Life Live event. Back then, they had about 2 members. We, of course told them to build their audience, hammer that nail over and over again.
For them, this meant taking the view off of the memberships. But, what built their 5-figure monthly income with 189 was: learning to gain trust, learning to build their audience, start getting testimonials and success stories.
Since then, the Geimans have been very active on YouTube, so that is where most of their online traffic has been coming in. This year, Jason has been uploading 4 YouTube videos a week, getting their channel around 200,000 views a month. Which is where now, they sell their memberships and get around 20-30 members a week, talk about being prolific!
The 'lowdown' on Jason:
Full-time firefighter Previously owned his own pressure-washing business Now makes a 5-figure monthly income from his pressure-washing online membership https://www.pressurewashhelp.com
Show Notes Turn your membership into a community.
Not only is Jason getting members, but building a community. He is having not only his videos for the members, but members are posting videos of their stories and growth, in a personal Facebook group. Therefore, they are growing together!
It keeps people paying over and over again. You have to show up consistently for your audience.
If someone wants to learn how to pressure wash, there’s probably not someone around that can do that. But for Jason’s members, he is there for them, wherever they are. He is accessible. Now they can build this business, now they can do this thing, through Jason’s community. These members are not in competition with one-another because they are from all over. They are spread out. Now they have a community that they can collaborate with.
You don’t know how far your stone’s throw will go.
Who knows? The business that your members are creating to provide for their families may be passed down through generations. A generational gift that will continue to help families for years and bless far many more people than you could ever have imagined. All because you decided to create your membership site.
Your membership will give you and your family freedom.
Jason is a full-time firefighter, has been for several years. His goal is to be able to quit his 9-5 job. He had not been able to hit the goal because it’s scary to make that leap. Now, thanks to his 189 members, they have just paid off their van and the only debt they have is for their house!
They are bringing in more money than they have ever made! Because of that, their new goal is to save up for 6 months of expenses and Jason is finally going to quit his job! His retirement form his job would have been $2,000 a month. But now, he doesn’t have to worry about losing his retirement because he is making far more than that!
Become less accessible.
Jason already has his core members, now he has to replace churn. His next steps? Become much less accessible and become much more of a trainer, who answers questions within his community.
Jason’s videos will now have to shift to more testimonials, much more results, pointing people towards his free trials. For him, this means leaving out information accessible in his YouTube and only giving that detailed information to his members. He will have to only answer questions from his online members.
Become less accessible.
Jason already has his core members, now he has to replace churn. His next steps?
Become much less accessible and become much more of a trainer, who answers questions within his community.
When we got a Voxer message from Jason Geiman a few weeks ago saying ‘you’re not going to believe this we got 100 members.’ We were pumped! Then, much to our surprise, we got a message a few days later saying Jason and his wife Jody's membership had reached 150 members we were blown away! So, we were absolutely floored when we heard Jason and his wife had reached 189 members!
That means their membership site is making more than $10K each month!
The 'lowdown' on Jason:
Full-time firefighter Previously owned his own pressure-washing business Now makes a 5-figure monthly income from his pressure-washing online membership https://www.pressurewashhelp.com
What You'll Learn:
How To Turn Your Membership Into A Community (9:10) You Don't Know How Far Your Stone's Throw Will Go (14:15) Your Membership Gives You and Your Family Freedom (17:45) Your Safe, Secure Job Is Not So Safe (21:50) Become Less Accessible (34:20) How Often Should You Offer A 30-Day Trial? (39:45) Lead Magnet 101 (41:40) Get Your Members To Renew (45:00)
Show Notes Jason and his wife Jody had started a pressure washing businesses in their town. After some time, they had grown that business to about $1M. However, in 2018 they sold that business.
The Geiman family had been listening to the Flipped Lifestyle Podcast for several years prior to 2018. In the fall of 2019, they came to our Flip Your Life Live event. Back then, they had about 2 members. We, of course told them to build their audience, hammer that nail over and over again.
For them, this meant taking the view off of the memberships. But, what built their 5-figure monthly income with 189 was: learning to gain trust, learning to build their audience, start getting testimonials and success stories.
Since then, the Geimans have been very active on YouTube, so that is where most of their online traffic has been coming in. This year, Jason has been uploading 4 YouTube videos a week, getting their channel around 200,000 views a month. Which is where now, they sell their memberships and get around 20-30 members a week, talk about being prolific!
Turn your membership into a community.
Not only is Jason getting members, but building a community. He is having not only his videos for the members, but members are posting videos of their stories and growth, in a personal Facebook group. Therefore, they are growing together!
It keeps people paying over and over again. You have to show up consistently for your audience.
If someone wants to learn how to pressure wash, there’s probably not someone around that can do that. But for Jason’s members, he is there for them, wherever they are. He is accessible. Now they can build this business, now they can do this thing, through Jason’s community. These members are not in competition with one-another because they are from all over. They are spread out. Now they have a community that they can collaborate with.
Give your members:
Content to learn how to do ____ faster and without having to make a bunch of mistakes. Build a community of people they can lean on and are in it with it. A leader (you, as the expert), that can walk them through whatever it is that you are teaching. Encourage and empower them they can do this too!
You don’t know how far your stone’s throw will go.
This goes back to why we started our membership site to begin with. We wanted to not only provide for our families, but help others do the same! It’s about waking up everyday and throwing your stone into the pond.
For Jason, his online membership already changed the life of a local fireman. Can you imagine how many ripples and waves throwing his stone for that person, and all of his members looks like?
Who knows? The business that your members are creating to provide for their families may be passed down through generations. A generational gift that will continue to help families for years and bless...
Jody has come a long way since she was a Flip Your Life member! Not only has she changed her and her family's lives, by reaching more than 4,000 members in her life coaching membership site, she is changing lives of people everywhere! Not to mention her amazing success with, the Better Than Happy Podcast, her own podcast that she uses in correlation with her life coaching!
The 'lowdown' on Jody:
Host of the Better Than Happy Podcast Life Coach Has more than 4,000 online members https://jodymoore.com/about/
Show Notes You don’t have to have a big launch.
A great way to start is exactly how Jody did! Go ahead and open up your site, lock people (beta members) into that introductory price. Jody also uses a semi-launch strategy. Which means she opens and closes the doors at different prices each month. These are almost like ‘mini launches,’ that help her keep urgency for her membership site. This also helps by keeping her from being overwhelmed by a massive influx of people all at one time.
This helps you assist and give your attention to those people that came in when you opened the flood gates this time, deal with that water. Then, next month you can do the same!
You can reach thousands of people.
Brick by brick your membership site will start scaling and getting wider. Then, you have thousands of people you can reach every day.
For Jody, her membership site has 4,000 members. How could she ever talk to that many people? It wouldn’t be possible to do that all at one time!
So, Jody uses:
A coaching model as a tool to help them solve their problems and achieve their goals. She uses membership calls, classes, every month on a certain topic. She makes these calls to where her members can either join live or replay it later.
Then, Jody utilizes live coaching calls or Q+As. She does this by bringing an a member through live call, coaches them, and everybody else gets to hear it. (This is very similar to our podcast interviews), This helps the members with the same issues all get their resolution at the same time!
Define your own success.
You can only base your success off of what you do. What looks like a member successfully following your teaching, may be different from what they do.
Sometimes when we work with people on our membership site, we tend to want to do hand-holding because again, it’s hard not to get emotionally invested in each step of their journeys. But, a lot of times when we let members have their own journeys, mistakes, and experiences, people become much more successful.
You don’t want to rob people of the joy of solving their own problem. You want to give people direction, not instruction.
Do not give out the step-by-step instruction. Give a strategy, allow your members to find their solution.
There is no cap to your potential.
Growing up, most of us are told that you work your tail off through college, for a job that had a cap. For us, we hit a point where our floor, because of our memberships, was everybody else’s ceiling.
It took us a few years to get through that launch world where if you don’t get 1000 members or $100K when you launch, then you’re not a success.
But, through a membership, we have the mindset of giving ourself raises every day! Maybe get one more member every day, that will work, right?
That is how we developed our philosophy of:
Consistent Relentless Prolific
If we can pick one thing that we do consistently, which for us is our podcast. We share the podcast every day and write the email to our list every day.
We relentlessly follow up with every possible person that slightly raises their hand up into the sky that says ‘I’m paying attention to you.’ Good things are going to happen, because I keep doing that over and over and over again. Then, it’s just a matter of what tools you’re using to keep that going, as everything continues growing.
We were on a member call a couple of weeks ago. One of our members said, 'hey, someone was talking about you all the other day.' So, we looked up this podcast. It was the Better Than Happy Podcast with Jody Moore. The name sounded familiar. When we listened to this episode that we were mentioned in, and she was just going on about her membership and how she learned about them from us! So, of course we had to talk to her!
The 'lowdown' on Jody:
Host of the Better Than Happy Podcast Life Coach Has more than 4,000 online members https://jodymoore.com/about/
What You'll Learn:
You don't have to have a big launch (5:10) How to reach thousands of people (9:35) Your membership site can evolve as you do (11:35) Feeling the weight of leading your members (14:40) Define your own success (18:00) You have to get A done before you can get B (21:40) There is no cap to your potential (25:35) There are sewing seasons and reaping seasons (34:42) How to grow (37:10) Picture the milestone you’re pursuing (42:00) Be a leader - at all times! (44:20)
Show Notes Jody is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most.
You don’t have to have a big launch.
A great way to start is exactly how Jody did! Go ahead and open up your site, lock people (beta members) into that introductory price.
Jody also uses a semi-launch strategy. Which means she opens and closes the doors at different prices each month. These are almost like ‘mini launches,’ that help her keep urgency for her membership site. This also helps by keeping her from being overwhelmed by a massive influx of people all at one time. This helps you assist and give your attention to those people that came in when you opened the flood gates this time, deal with that water. Then, next month you can do the same!
You can reach thousands of people.
Brick by brick your membership site will start scaling and getting wider. Then, you have thousands of people you can reach every day.
For Jody, her membership site has 4,000 members. How could she ever talk to that many people? It wouldn’t be possible to do that all at one time!
So, Jody uses:
A coaching model as a tool to help them solve their problems and achieve their goals. She uses membership calls, classes, every month on a certain topic. She makes these calls to where her members can either join live or replay it later.
Then, Jody utilizes live coaching calls or Q+As. She does this by bringing an a member through live call, coaches them, and everybody else gets to hear it. (This is very similar to our podcast interviews), This helps the members with the same issues all get their resolution at the same time!
Your membership site can evolve as you do!
Curated content Community Coaching
Those are the pillars of a successful membership site.
Like Jody, her membership site structure changed early on the beginning. For her, a community was not exactly best for her model. And, that’s okay!
This brings us to great point - forums or a Facebook group do not make up a community. A football game is a community event. You don’t have to talk to everybody there, you’re just watching the game.
You will constantly reinvent yourself and your membership as you both grow. There will be new ways to market yourself, you have to fall in love with the process and progress!
Feeling the weight of leading your members.
Try to make the membership site feel close and connected for your members.
One thing defines your membership's message: finding people that vote with their wallet and then finding continuing to find more people like them. Most importantly: get people to join you and getting it off the ground.
Don’t hold yourself back! You are more ready than you think. The curse of knowledge in the membership world makes us want to dump everything we’ve ever learned about out field into the memberships, while it’s happening. Sometimes, people make the mistake of thinking ‘okay, well I don’t have what in my mind is the perfect model already laid out. Then, people aren’t going to want to join it.’
The 'lowdown' on Jill Fox:
Lives in Orange County, CA Owner of Fox Social Media Working to start membership site based on helping small business owners and solopreneurs learn simple marketing strategies to grow their businesses and increase sales. https://foxsocialmedia.com
Show Notes How many businesses need social marketing right now? All of them!
There are a couple things about businesses like this when you transition into the membership model. You have to careful with what kind of content you’re including. (Zero in that content in to something that is evergreen). For instance, one problem is the constant changing of the platform you’re using. If facebook changes the way you set up a Facebook page, your content is no longer valid. You have to be very careful how much of that you focus on going forward.
Utilize a launch strategy. For Jill, we said her’s looks like this:
Change your branding, get all that set. Focus the first month or two on trying to tighten up your message enough for a list. For Jill, the best lead magnet is walking people through how to set up or optimize their business Facebook page. Most people have access to this, most people want to come in at. The lead magnet is to a free trial, it is not necessarily to an opt-in. That opt-in would trigger your emails to follow-up. Reach out to people organically, reach out to people through YouTube, start building hype for your membership. Pick a day and open your site. Do a personal reach-out to those beta members. Let them put their money where their mouth is. Discount your launch to that beta group to get a few people in there.
Don’t dabble - set big goals. Use what we call Membership Math. Jill wanted to have $100K. However, we talked her into setting her sights on $250K. In Orange County, $100K pays for half her bills. We want her to not only be able to pay for everything with her membership site. We want her to make that full $200K, plus more. Of course, that doesn’t mean we want her to stop there! Membership Math is calculating how many members it will take to afford whatever you want. Jill only needs 163 members, of all the people on planet earth, to meet her goal.
Members are not going to pay you forever - and that’s okay. Back to where we said Jill only needs 163 people out of all the humans on earth. There is marketing, there is churn. But, that is a very small percentage of people. You will get more members!
Here’s our idea for Jill:
Start a beta group with 20 people at $50 a month. Learn from them! As you’re doing some content marketing on the side of that, you’re building your audience, build that list up again. Do another beta round of about 20 people at $50/month. Have a goal for the next year to have 163 people at at least $97 per month. That is $250K/year.
Email marketing 101. The first thing you have to do is tell people who you are and what you do. You have to tell them all about you and your background. Indoctrinate them into what you’re doing. The second thing you want to do, at the same time, is deliver what you promised.
In Jill’s case, when her beta members sign up for her trial, they would get 2 emails:
Telling everyone your story, what you do, why you’re the expert, here’s where they can connect with you.
The most important part of your membership: getting people to join you and getting it off the ground. Find people that vote with their wallet and then find more people like that. It defines your message, it defines your membership.
This is some of the advice we gave Jill Fox. Jill wants to add to her agency business and work a membership site in. Jill says through her agency, she often gets asked how to market small business, from people that can't afford a full agency service and need to do it themselves. So, she decided to transition some of her knowledge into a membership site, like ours!
The 'lowdown' on Jill Fox:
Lives in Orange County, CA Owner of Fox Social Media Working to start membership site based on helping small business owners and solopreneurs learn simple marketing strategies to grow their businesses and increase sales. https://foxsocialmedia.com
What You'll Learn:
How to Create Forever Customers (10:50) Don't Hold Yourself Back (13:45) Start a Beta Group (18:10) Utilize a Launch Strategy (24:50) Different Niches Have Different Value Ceilings (26:45) The Most Important Part of Your Membership (31:00) Don't Dabble (32:45) Members Are Not Going To Pay You Forever (34:45) Email Marketing 101 (41:30) Get Your Members To Renew (43:30)
Show Notes How many businesses need social marketing right now? All of them!
There are a couple things about businesses like this when you transition into the membership model. You have to careful with what kind of content you’re including. (Zero in that content in to something that is evergreen). For instance, one problem is the constant changing of the platform you’re using. If facebook changes the way you set up a Facebook page, your content is no longer valid. You have to be very careful how much of that you focus on going forward.
You really want to shift your focus to the tactical stuff, the Q&As, the member calls, those are more real-time and what’s happening now. The membership is not evergreen. The membership is a living, breathing, growing community with a leader. And, that’s you how build a membership site. That’s how you create forever customers. Your content is necessary because that’s what draws them in. It’s nice to say, I’ll help you ____,’ you just have to be mindful of how evergreen your content is. For Jill’s case, she really has to think about this as she continues to build, as she is dealing with social media. Be ready to have a plan in place to update things and be aware of changes.
Don’t hold yourself back! You are more ready than you think. Jill did not feel ready because she didn’t know how to set up a page. The people she knew that had, did not know how to create them completely, or even sometimes just not well. Jill had 18 courses ready to go, but wanted to prepare more before she started her site. Jill was talking to people that want her help, she simply needed to start small and with what she already had! The curse of knowledge in the membership world makes us want to dump everything we’ve ever learned about out field into the memberships, while it’s happening. Your audience does not know your end goal. They don’t know what Jill’s perfect membership looks like. Sometimes, people make the mistake of thinking ‘okay, well I don’t have what in my mind is the perfect model already laid out. Then, people aren’t going to want to join it.’
Start a beta group. Go ahead and reach out to those people who are asking you for your service now, tell them your membership site is ready. You are already the expert, get the beginners in. What you will find is the beginners only need about 10% of what you know for the next 6 months. It is going to take your members about 6 months to a year to catch up to the first step with you. Answer the question for yourself: ‘if all this did for these people was help them _______.’ People will have questions for things you didn’t think of,
Every membership site starts with an idea, even ours. For our friend Allison Jenks, she first needed to clarify her goals. Once we helped her with that, she is making those needed moves into building a stable income online - clarifying her goals, documenting what she does, all to help her and her soon-to-be online members make an income through her online membership site.
Start with what you’ve got. For Allison, she has plenty of viable members already and did not fully realize it. Not only does she have clients or even other HMUAs she brushes shoulders with, she is a blogger, has a social media presence, she has all the tools at hand to start getting her site up and running. The ‘lowdown’ on Allison Jenks
Hair + Makeup Artist in Lexington, Ky Blogger Co-Owner of Blush + Glow http://www.thepinkloulou.com http://blushandglowlex.com
Show Notes For people like Allison, getting started is the hardest part. You can truly make a passive income off your God-given talents and skill-set. You simply have to clarify your goals. Once you have that down, you are ready to start getting your own online membership site.
People pay for needs, not wants. Focus on the people that have a need for your idea. In Allison’s case, this meant narrowing her focus on the value she brings to any kind of event. Not only do people need hair and makeup for their big day, but speakers, graduates, conference attendees. There is a need to present yourself at your best, therefore Allison’s services are needed, not simply wanted.
Tell your members about your own tricks-of-the-trade, your experiences. These tools are valuable to your members, just like they are to you!
Document what you do. You want to draw in people who want to learn from you on how you’ve built a business. People may already think they have the talents you have and that may be true. However, their next steps into how to run or operate a similar business, coil drive them to your online membership site.
If we were to sit down and have tea while you took 30 minutes to tell me everything you do, what would that be? Make a bulleted list from A to Z of all the how, what, where, who, and why’s in your business. For your membership site, break this down into modules. For Allison, Module 1: her hair + makeup tips and tricks of the trade. Module 2 is talking about how to run a full-fledge hair + makeup business. Allison’s 3rd Module is outline of networking, and how she actually makes sure she gets gigs. Module 4 for her is simply do a couple member calls for her online membership site community each month.
“It ain’t gotta be perfect.” It just has to be done. If you go in with a perfectionist mindset, it can turn into procrastination real quick. Perfection is the enemy.
Growth is not instant. Starting your own online membership site can be overwhelming, but you are not alone in feeling that! You do not even have to have an existing business, just an idea to get started. People want to not only learn from you, rally around and support you in your online membership site pursuits! All that’s left to do is take that first step and just like we did with Allison, we can help you!
Every membership site starts with an idea, even ours. For our friend Allison Jenks, she talked to us about what she needed to do to set up an online membership site. With our help, Allison is making those needed moves into building a stable income online - clarifying her goals, documenting what she does, all to help her and her soon-to-be online members make an income through her online membership site. The ‘lowdown’ on Allison Jenks
Hair + Makeup Artist in Lexington, Ky Blogger Co-Owner of Blush + Glow http://www.thepinkloulou.com http://blushandglowlex.com
What You’ll Learn
How to make passive income off your skill-set (7:07) How to bring your work online (13:15) How to clarify your goals (15:50) Focus on the long-term (19:20) Get your network down (24:25) How to make courses for your online members (26:05) Use other platforms (27:00) Document what you do (30:50) What is your minimum viable membership? (34:15) “It ain’t gotta be perfect” (41:40) Plan your next steps (49:50)
Show Notes For people like Allison, getting started is the hardest part. Spending hours trying to come up with the perfect plan to start her online membership site, in doing so, not seeing that she had all the tools to start at hand. You can truly make a passive income off your God-given talents and skill-set. You simply have to clarify your goals. Once you have that down, you are ready to start getting your own online membership site.
People pay for needs, not wants. Focus on the people that have a need for your idea. In Allison’s case, this meant narrowing her focus on the value she brings to any kind of event. Not only do people need hair and makeup for their big day, but speakers, graduates, conference attendees. There is a need to present yourself at your best, therefore Allison’s services are needed, not simply wanted.
By reaching out to coordinators in her local area, Allison can become the go-to artist for anyone coming into town. In doing so, this widens her audience and the number of people requesting her.
Through a membership site, you can teach other people how to do this. Tell your members about your own tricks-of-the-trade, your experiences. These tools are valuable to your members, just like they are to you!
Document what you do. You want to draw in people who want to learn from you on how you’ve built a business. People may already think they have the talents you have and that may be true. However, their next steps into how to run or operate a similar business, coil drive them to your online membership site.
If we were to sit down and have tea while you took 30 minutes to tell me everything you do, what would that be? Make a bulleted list from A to Z of all the how, what, where, who, and why’s in your business. For your membership site, break this down into modules. For Allison, Module 1: her hair + makeup tips and tricks of the trade. Module 2 is talking about how to run a full-fledge hair + makeup business. Allison’s 3rd Module is outline of networking, and how she actually makes sure she gets gigs. Module 4 for her is simply do a couple member calls for her online membership site community each month.
Allison’s big net was people that want to learn about hair and makeup. But, 10% of those want to learn about how to run a business like hers. That is where her email list comes from. (YouTube content, email content content, free content).
But, through her online membership site she can market herself in a transparent ‘diary,’ and show why she is the expert.
“It ain’t gotta be perfect.” It just has to be done. If you go in with a perfectionist mindset, it can turn into procrastination real quick. Perfection is the enemy.
Start with what you’ve got. For Allison, she has plenty of viable members already and did not fully realize it. Not only does she have clients or even other HMUAs she brushes shoulders with, she is a blogger,
Before joining the Flip Your Life community, Nikki’s approach to business, like many, was static. By taking our advice and making memberships the core part of your business was the advice we gave Nikki that switched her just 2 years into the FYL community, her business is thriving!
This February Nikki had her first $60K month. Most of those sales, from her online membership community that she established. After becoming a Flip Your Life member, Nikki learned how to turn her attention into an audience, just like us. The ‘lowdown’ on Nikki:
Started her own business, Sales Maven, in 2013 Sales Coach, Sales Trainer, Podcaster Master-Certified in Neuro-Linguistic programming Had her first $60K month in February, most of which from online memberships http://www.yoursalesmaven.com
Show Notes Here’s how we helped Nikki take her online business to the next level:
Forget the ‘time for dollars’ mindset.
By making online memberships the core of her business and even selling lifetime memberships, she now has a never-ending supply of people relying on her influence. We call these ‘super-fans.’ Remember: ‘People who pay, pay attention. People who invest, invest back.’
Turn attention into your audience.
Attention doesn’t make you any money. The goal is to turn attention into audience. The true magic of the membership model is that you still have to turn that member and the group of members around them into a community. This is where your liveable income comes into play.
Don’t teach everything you know.
Your content is usually what starts most memberships. Your online business is not about the content, don’t give it all away in your curated content blueprint! Let people ask questions, let other people in your online community them as well. Collaboratively finding ways to figure solutions to your problems, through experiences.
$60K+ months truly can happen overnight.
But, simply continuing on a traditional business model will not get you there.
It takes think from a membership-based core. The only way to stretch your success and allow it to meet your full potential, is to keep membership and community as your ultimate online business goal.
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As entrepreneurs ourselves, we know first-hand the importance of making online memberships the core part of your business.
We saw this again with member Nikki Rausch. We have known Nikki for years, and love knowing that long gone are her days of trading her time for dollars. She has had success after success since we met her. Not only is she a master in sales, she has created her own online community.
Nikki built her business brick by brick, and this February had her first $60K month. Most of those sales, from her online membership community that she established. After becoming a Flip Your Life member, Nikki learned how to turn her attention into an audience, just like us.
We helped her take her limited ‘1-on-1’ influence, and turn her into business into a never-ending supply, through creating online memberships. The ‘lowdown’ on Nikki:
Started her own business, Sales Maven, in 2013 Sales Coach, Sales Trainer, Podcaster Master-Certified in Neuro-Linguistic programming Had her first $60K month in February, most of which from online memberships http://www.yoursalesmaven.com
What You’ll Learn:
‘Succes, success, success’ (3:45) Vote with your wallet (5:25) Identify your ‘super fans’ (12:20) People who pay, pay attention - People who invest, invest back (13:40) Your influence is limited with VIP and 1-on-1 clients (17:00) Memberships is the core of your business (19:00) Attention doesn’t make you money (19:45) The true magic of the membership motto (21:00) Don’t teach everything you know (31:50) Hire a shepherd (44:45)
Show Notes We want every month to be a $60K+ month and it’s totally possible!
Before joining the Flip Your Life community, Nikki’s approach to business, like many, was static. However, just 2 years into the FYL community, her business is thriving!
Following our advice, after investing just $5,000 into her online memberships, she made that money back in just 2 days. Within 4 days, she made that initial investment back 3x over. Just wait, it gets better. Within 7 to 8 days, Nikki made $47,000 through the FYL lifetime membership model!
Here’s how we helped Nikki take her online business to the next level:
Forget the ‘time for dollars’ mindset.
You can have success after success, and still not meet your full potential. Often times in a traditional business model, ‘1-on-1’ or VIP influence, is limiting at best.
Before Nikki joined the FYL community, this was her approach. Was she crushing it? Yes! Could her business grow more? Yes! But, how?
By making online memberships the core of her business and even selling lifetime memberships, she now has a never-ending supply of people relying on her influence. We call these ‘super-fans.’
You do not need 1M followers to do this, Nikki has around 2,800. But, she has now identified a core group of members that love her knowledge enough to create a sustainable online community and income.
Remember: ‘People who pay, pay attention. People who invest, invest back.’
Turn attention into your audience.
Attention doesn’t make you any money. The goal is to turn attention into audience.
People who pay attention to you regularly: follow you on Facebook, subscribe to your YouTube, that is an audience. Your audience is not going to make you a living. BUT, a member is your family. They have given up something of value, (their money), to get what you offer in return. The idea is to make members out of your audience.
The true magic of the membership model is that you still have to turn that member and the group of members around them into a community. This is where your liveable income comes into play.
Once you have a community, you can sell them anything! They trust that you will deliver value back.
Don’t teach everything you know.
Your content is usually what starts most memberships.
Just like us, Paul’s online membership started small. He started the way we did, building brick by brick. However, with our help and following the Flipped Lifestyle blueprint, he made a 70% jump in membership in a matter of months. In doing so, he hit our first goal of 100 memberships joining his online community.
Meaning, he now has enough monthly income to solely rely on his online memberships to provide for him and his family. The ‘lowdown’ on Paul Clifford:
Specializes in online live streaming, online church training ‘ProPresenter’ Started working for himself in 2011 With Flip Your Life, grew his online membership by 70% in a matter of months
What You’ll Learn:
You can be a solution to any problem (5:35) God-Given experiences stack up (7:37) How memberships are more feasible (9:47) Adding fuel to the fire (21:19) There’s a light at the end of the tunnel (24:11) Use marketing as a launching pad (29:01) Grow + expand to help others in their mission (39:50)
Show Notes 100: ‘The Magic Number’ to make a living for you + your family. Paul is the king of persistence. He has literally been growing his online business brick by brick since 2014, when he joined the Flip Your Life community.
While he stayed steady at 25 members for a while, he set a goal to double that number by the end of 2019.
While he fell just short of that goal, through advice from the Flipped Lifestyle, in 3 months, Paul’s memberships grew 70%, now keeping 100 members a month!
Take what you’ve got or create something new, to create a content area.
Curate a blueprint or path for people to follow with your content.
Build some kind of community, this can be Facebook groups, member calls, or anything like that, to keep your members connected. In that, make sure to position yourself as the leader. Lead people through this process over months to help get them to the next level.
This is how you truly begin building your online business, your memberships. Taking yourself and this community you are now leading into the next level, together.
Go from your foundation to adding fuel to the fire.
Answer your own, ‘what do I do next?’
Marketing is your launchpad. Do this in a way that makes sense for you. For instance, let’s take Membership Masters. We know from experience how easy it is to sign up for a course, leave it in your inbox, and never to be opened. We decided, the best way that we, ourselves, remember to do something is to have it stare us in the faces. That is why, we send out a physical paper newsletter to doorsteps each month. It’s kind of like our monthly Christmas present to our members. It holds us all accountable and keeps us all on schedule, to make sure we grow as much as we can.
Set a goal. Paul’s goal was to grow his memberships numbers by 50%, from 25 to 50, by January 1st of 2020. He ended up in the upper 40s, but ultimately got more than he expected by fueling the fire through his own promotions and marketing. Since February of, he has maintained 100 monthly members, and growing.
By finding out what works for him and applying our strategic membership blueprint, Paul took his static online business and is now thriving.
Once you find that prolific promotion, every day is a raise.
That is what truly makes a Membership Master.
Give yourself a promotion every single day. Look at your new members not only as win-wins, but as your raises.
Switch your mindset from numbers to dollars. By doing this, each new member becomes your daily ‘hey, I just got myself a $20 a day raise,’ not just ‘I only got 3 new members.’ This way, you see your online memberships as your wins in the bigger picture. Each one, getting you closer to that 100 member a month goal, that allows you to quit your job and make an income for you and your family.
Remember: you can’t give yourself daily raises like that with core sales, coaching, or even services. But,
Learn more about membership sites on today's show!
Like us, many of our FYL members try their hand at online memberships for freedom from a dead-end job, for a work-life balance, or even as a side-hustle.
But, in tough times online memberships can be a lifeline.
This doesn’t just apply to trying to stay afloat during the uncertainty of COVID-19.
We’ve seen this first-hand not only in our own lives, but for our friend and FYL member Jennifer Dixon. The ‘Lowdown’ on Jennifer Dixon:
Quit her 9-5 corporate job Opened her own yoga studio, with her own online monthly memberships To see her memberships at work, visit her website here: http://www.thriveyogaandwellness.com/thrive-online/
What You’ll Learn:
How to serve + build your online community (11:38) Be prepared for the unexpected (12:00) Turn physical membership into sustainable online memberships (13:00) Acknowledge your God-Given talents (16:05) Take advantage of the opportunities at hand, to move forward (24:10) Keep your online business steady (26:20) How to monetize your multi-faceted online presence (30:25) Connect + influence your audience (31:46) Use testimonials (32:00) Use feedback to launch your business to the next level (34:18) Let your members get to know you (36:27) Consolidate your gains (37:21) Market, market, market! (39:56) Stop focusing on what’s happening now (42:58) Use local news to your advantage (43:42)
Show Notes Here in 2020, we are seeing the importance of online memberships more than ever.
Everything has been making its way online for a long time now, with COVID-19 coming from out of nowhere, that only sped the process up. We have seen how much it literally paid to have an established online community. Grocery stores, clothing stores, fitness studios, even doctors offices and pharmacies are all using the tools they had in place to virtually continue their services.
If you have an inkling of a desire for freedom, peace of mind, and sustainability, there is no time like today to start your own online memberships.
When your brick + mortar is closed, online business will not!
We do not know what tomorrow holds. At the beginning of the year, who would have thought that nearly everything would be closed down for a global pandemic? If you had known, you would have been prepared ahead of time. Unfortunately, we have to come to grips with the reality that we have to expect every possibility. Because, as we’ve seen, storms whether literal or spiritual, usually hit at the same time.
But, what businesses were able to stay open? The ones with no physical doors to shut. This is why having a multi-faceted online presence is essential.
Going back to Jennifer, the only thing she needed to keep her studio open was the internet and her passion to help others through yoga. That’s it.
You already have the God-Given talents that it takes to be successful. All you need is 1) internet access, 2) an idea (which we can help you with), 3) the desire for freedom and peace of mind, by using those talents virtually.
Online memberships can sustain existing businesses.
Let’s use Jennifer as an example here: 1) she had monthly memberships to her physical yoga studio 2) she found a way to keep her business alive by utilizing those memberships online. It was literally as simple as it sounds. Even after Tennessee’s Governor closed non-essential businesses because of COVID-19 Jennifer is still keeping your studio open by driving online memberships.
What about a natural disaster? We touched on this in our interview with Jennifer. All the businesses around her were destroyed by tornadoes. Thankfully, hers was okay. But, what if it hadn’t been? Think about that. It is an ugly but oh so real reality. How many times have you watched your local news to see businesses crippled by wind damage, fire, flooding, hail, tornadoes, earthquakes, you name it. No matter where you live,
In today's Flipped Lifestyle Podcast, we help Kenny choose a great idea for his membership! Kenny is a college professor in communications. He is stuck and can't find an idea for his membership site. In today's show we help him find his idea!
Welcome to today's Flipped Lifestyle Podcast! In today's episode, we help Flip Your Life Community member Roz take her health leadership business to the next level! If you want to launch a membership of your own, listen to today's show!
The CARES ACT (Coronavirus Aid, Relief, and Economic Security Act) was passed last week and small business owners will start receiving their stimulus checks soon. However this is a HUGE and confusing bill that is difficult to understand.
In today's show, we interview our power money team: Jessica Stafford and Marilyn Parham from Profit Hero 365 to explain what's happening with taxes and the stimulus bill!
Not only are Jessica and Marilyn our personal accountants and great friends, but they are also incredible entrepreneurs!
They own online businesses, memberships, real estate, and restaurants. They have helped hundreds of business owners in their tax company online, offline, and in ecommerce! They are our go-to source for all of our money questions.
In today's interview, I ask Jessica and Marilyn:
How will moving the deadline for filing taxes impact small business owners and entrepreneurs?
What is the CARES act, and how does it impact small business owners?
What is the PPP (Paycheck Protection Program) and how can I get a stimulus check for my business?
What other emergency economic relief is the government offering due to the Covid-19 pandemic?
Can we expect another coronavirus relief package after the current one is finished?
And more!
You owe it to your family and employees to explore all options offered by the CARES act, and the Paycheck Protection Program.
Listen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive during the Covid-19 outbreak!
If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19
This is an important discussion. Please tell any business owner, offline or off, about this episode of the Flipped Lifestyle Podcast!
We are praying for you, your family, and your business!
Shane & JocelynListen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive the Covid-19 outbreak!
If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19
This is an important discussion. Please tell any business owner, offline or off, about this episode.
We are praying for you, your family, and your business!
Shane & Jocelyn
Chris and Ivy Newport started their membership inside The Flip Your Life Community, and grew it to a quarter-million dollar business in record time! In today's Flipped Lifestyle Podcast we detail how they did it, and exactly a real couple built their 6-figure membership on the Internet!
Learn more about Chris and Ivy at: https://ivynewport.com/
Join Chris and Ivy inside The Flip Your Life Community! Start your membership today: https://flippedlifestyle.com/flipyourlife
On today's show, we stop everything and help Flip Your Life Community Member Crystal Harper navigate a difficult situation. Crystal has been investing time and money into growing her Facebook page and group. Then one day she logged in and her entire account was disabled! We help her create step-by-step plan to not only get her Facebook account back, but also make sure she grows her audience on other platforms so she is not reliant on one traffic source! It's an emergency coaching call on today's Flipped Lifestyle Podcast!
Coronavirus update: In this special edition of The Flipped Lifestyle Podcast, we address the Coronavirus outbreak, and discuss ways you and your family can prepare for the global pandemic, it's impact on the economy, and how you can overcome the fear of the virus to make good decisions over the next few months in your life and business!
Imagine 2000 people paying you $29, $49, even $109 each month!
Do the math! We are talking over $1M /year online!
That's exactly what happened to Jeff Twiddy!
Jeff started listening to the Flipped Lifestyle Podcast a few years ago, joined the Flip Your Life Community and started taking massive action!
We first introduced you to Jeff in episode 104 (listen here: https://flippedlifestyle.com/podcast104/)
In that episode, Jeff's membership was taking off! He was making great money, and had created enough monthly revenue for his wife to come home!
Then... things got crazy!
Jeff's membership has went from successful, to a full blown online empire of 2000 paying customers!
Crazy right!?!?
In today's episode, you will learn how Jeff Scaled his membership in record time, and how he's truly living the Flipped Lifestyle with his wife and kids!
If you have an online dream, you do not want to miss this episode of The Flipped Lifestyle Podcast!
Enjoy!
Shane & Jocelyn
PS: Can we help you start a membership of your own? All you need is 100 people paying 50/m to make 60k in a year! 200 to make 120! Join the membership economy with your own membership site! Learn more at https://flippedlifestyle.com/flipyourlife
We answer your top online business questions on today's show!
In today's show we answer questions from the Flip Your Life Community, including: How to outsource vital tasks in your membership site, lead generation using public limited time challenges, and the pros and cons of offering lifetime memberships! Enjoy today's Q&A with S&J!
On today's episode of The Flipped Lifestyle Podcast, I welcome my good friend Grant Baldwin on the show!
Grant Baldwin is a prolific speaker who spends hist time keynoting events all over the country. He coaches speakers how to consistently find and book speaking gigs to grow their business!
Whether you're just starting out in the speaking world, or you've been a speaker for years, Grant has exactly what you need to launch, build, and grow a speaking career!
Jocelyn and I have used public speaking to grow our brand for years.
Whether it's at our own live events...
Flip Your Life LIVE 2018 - Nashville, TN
Or at major conferences around the country...
Pat Flynn's "FLYNNCON" 2019 - San Diego, CA
We have been using speaking to grow our membership business!
Being on stage elevates you (literally and figuratively) in the eyes of an audience. It lends instant credibility, authority, and legitimacy to your brand.
When you speak at a live event, you earn instant "know, like, and trust" ... almost celebrity status ... just for being on stage! (Exactly what you need to grow your membership).
In today's podcast, Grant and I breakdown exactly how to use public speaking to grow your membership site, and get more members!
You will learn:
How to turn a high ticket course into a recurring revenue overnight using self-financed payment plans! How to use public speaking opportunities to grow your audience and your email list! How to sell more memberships directly from stage at your next speaking event!
It doesn't matter if you want to speak full time, or just want to speak a few times per year to enhance your personal brand ... this episode has everything you need to get started!
Enjoy!
I know this episode has some golden information that will help you...
Flip Your Life!™
Shane Flipped Lifestyle™ Membership Masters™
Resources: 1) The Speaker Lab
Link: https://thespeakerlab.com/start-here/ The Speaker Lab (Grant's Website) has everything you need to turn your passion and experience into a speaking career! He has tons of free resources, including a speaking fee calculator, a 7-step guide to getting started with speaking, and online training videos. I personally have used Grants materials, and highly recommend them!
2) The Speaker Lab Podcast
Show Notes and Episodes: https://thespeakerlab.com/podcast/ On Apple Podcast: https://podcasts.apple.com/us/podcast/the-speaker-lab/id1072835737 Check out Grant's weekly podcast featuring interviews with speakers, training for your speaking business, and Q&A from listeners like you!
3) The Successful Speaker
Get Grant's Book: https://www.amazon.com/dp/0801094089/ref=cm_sw_r_tw_dp_U_x_E0.sEbQKQVNX3 Do you have a message you want to get out into the world? Have you ever dreamed of speaking for a living? Is there something you have to say but just aren't sure what to do next? The Successful Speaker is a proven, easy-to-follow guide to helping you do just that. In The Successful Speaker, you will learn the five-step road map to start and scale a speaking business from the ground up!
Hey Y'all, welcome to another Q&A w/ S&J! This is the podcast where we answer all of your questions about memberships!
In today's show we discuss:
Whether or not you should open and close your memberships. How to use monthly special promotions to sell more memberships. How to warm up a cold email list and improve your email marketing. How to bust through sales plateaus in your membership. Whether or not you should put a sign up / sales button on every page of your website. How to make amazing courses for your online membership business!
We also celebrate some amazing success stories from The Flip Your Life Community!
Enjoy the show!
Shane & Jocelyn Flipped Lifestyle™ Membership Masters™ Flip Your Life™
Teresa grew her membership to $250,000 per year! You could too!
On this week's Flipped Lifestyle Podcast we welcome back one of our favorite guests and Flip Your Life Community members - Teresa Perleberg!
We first shared Teresa's story on Podcast 191 - click here to listen!
On that episode, we learned that Teresa was building her membership business around needle felting!
What is needle felting?
Needle felting is a process which uses barbed needlesto interlock wool fibers to form a more condensed material. Click Teresa's Site to learn more: https://bearcreekfelting.com/felting-101/
Teresa not only provides the sheep wool to her customers, she teaches them how to needle felt the wool into AMAZING creations!
Hand made stuffed animals made with needle felting from sheep wool!
In episode 191 we helped Teresa improve her engagement and retention in her budding membership business.
And WOW did she take action!
Teresa now runs a $250,000 needle felting empire from the plains of North Dakota!
In today's episode, you will learn:
How she grew her quarter million dollar business! How partnerships were the key to taking her membership to the next level! How she BOUGHT A SCHOOL, and what she plans to do with it (it's INCREDIBLE)!
We know this episode of the Flipped Lifestyle Podcast will inspire you to take your membership to the next level as well!
Enjoy!
-Shane & Jocelyn Flip Your Life™
On today's Q&A we talk about:
How do I host a giveaways to grow my business? How to use limited time offers and limited opportunity offers to make more sales. How to improve member and customer experience for your members to create more lifetime value per customer. How to know if I need to improve my marketing or my product idea? How do I know if I have enough content to launch my membership?
And celebrate:
Crystal's launch with 29 new members! Ben's first SIX FIGURE Year! And more!
Today we are helping you overcome a major obstacle that keeps people from starting + growing their online business: MONEY!
I’m here today to tell you how we found the money for our online business, even as broke school teachers. I want to teach you how you can do the same!
Show Notes If you didn’t already know, school teachers in southeastern Kentucky don’t make a lot of money. Back then, we brought home less than $5,000/month together. We were living paycheck to paycheck.
When we decided that we were going to create an online business and go all in - we knew we had to find the money to do this!
We had to give up things that we could (even when we didn’t want to). If you sacrifice the money right now - later you will be able to do things that you would never have been able to before!
The power of moving money you are already spending allows you to invest into your online business. The cool thing about online business is that it doesn’t take a ton of money to get started!
I’ve got three tips for you today to help you find the money that is already in your wallet:
Sell stuff you’re not using! Kill monthly subscriptions (or things you are billed for) that you are not using! Look at the ways you can cut back on spending.
Find us on:
Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Incredible 6-figure Success Story! Our favorite thing to do in The Flip Your Life™ Community is celebrate a member's success!
And in this week's Flipped Lifestyle Podcast we have an amazing success story!
It takes a long time to become an overnight success, and persistence to reach your online goals. Ben started his journey in the community 5-years ago when we first launched. He has steadily grown his online business, and in 2019 reached an amazing milestone.
On this week's show you will learn how FYL Community Member Ben Landers built his online business from scratch, and had his first 6-figure year in 2019!
That's over $100,000 in a single year online! WOW!
Listen in and learn how he did it (while working full-time and raising kids), and how you could too! Learn more about Ben
Ben's website: https://www.thepespecialist.com/about/
Ben on Twitter: https://twitter.com/thepespecialist In his own words... Check out Ben's post in our Flip Your Life Success Forum...
What up FL Fam!
I'm 5 years into this online business and just cracked my 6 figure goal for this year - Whoooo Hooooo!
The income has been a combination of the following streams of revenue:
Membership Sales (majority of my income came from the memberships on my site) Single PDF / Resource sales on my site PDF / Resource sales on Teachers Pay Teachers (this alone was around 30K this year) E-Course income from a Phys Ed Professional Development company Speaking / Presenting Fees for leading District and Conference professional development sessions for PE teachers
As I've just had my 3rd child, I can't say how grateful I am for the income from this online business that allows my wife to stay home with our kids and also has allowed me to impact tons of other teachers in a positive way in the field of Physical Education.
Before I signed up for the FYL E-Course (before it was a membership) in 2014 I would have never dreamed of making the income or having the impact that I've been able to have today and I'm really thankful for Shane and Jocelyn for creating such an awesome community.
It's been a ton of hard work, but has also been really enjoyable and satisfying to create something for myself.
Thanks Everyone!
P.S. I gave a more detailed breakdown of my yearly progress over the last 5 years in this post last year if anyone is interested
Annual plans are 50% off right now! Click to learn more...
It's a Q&A with S&J on this week's podcast! Every month inside the Flip Your Life Community, we answer 30-50 questions LIVE for our members! We love to share some of these questions with our listenter's here on the podcast Questions & Case Studies:
Nicola - "How do I get started in podcasting? I want to launch a podcast, but I don't know where to start." Beth - "What is the best platform for hosting webinars?" Daniel - SUCCESS: Daniel gets 45 new members! Tawnya - SUCCESS: Celebrates new members and FINALLY reaches the next level! Tyler - "What is the best price for your membership: monthly or annual?"
Resources mentioned in this week's podcast:
School of Podcasting: https://schoolofpodcasting.com/ Pat Flynn's FREE Podcast Tutorial: https://www.smartpassiveincome.com/guide/start-podcast-pats-complete-step-step-podcasting-tutorial/ Anchor.fm - https://anchor.com Prolific Monthly - Shane's PRINT Membership Marketing Newsletter - www.prolificmonthly.com Zoom for meetings and webinars - https://zoom.us/ The Flip Your Life Community: try it for 30-days - Just $1! Click here to learn more. Kajabi - Our choice for building memberships and websites - Click here to learn more about Kajabi
Imagine getting 1000 people to pay you $26 per month! That's exactly what Jennifer accomplished in just two years inside the Flip Your Life Community!
Listen to today's podcast, and learn how she did it (and how you can too).
Enjoy the show!
-Shane & Jocelyn
Download Our FREE Reflection / Planning Guide for 2020!
Are you ready for the New Year and New Decade? On this week's podcast, we share our best tips for reflecting back on the last year and the last decade, so you can be prepared to take your next steps in 2020! Don't forget to download our Yearly / Decade reflection guide! Use the form on this page to get your free download!
Welcome to today's Christmas edition of The Flipped Lifestyle Podcast!
Listen in as you wrap presents, cook goodies, or travel to visit family for the holidays!
On today's show we answer questions about:
Creating sales pages, options pages and order forms Growing your email list with content specific lead magnets How to create scarcity & urgency to sell more memberships fast & more!
Plus we celebrate multiple amazing success stories from real members of The Flip Your Life Community!
Merry Christmas!
-Shane & Jocelyn
On today's best of edition of The Flipped Lifestyle Podcast we revisit our chat with Flip Your Life Community member and Sports Coach Rebecca Smith!
Rebecca has a Masters in Sports Psychology and used to do gymnastics, she puts these components to good use as a High Performance Coach at her website, completeperformancecoaching.com.
There she helps high achievers -- athletes, musicians, leaders and professionals to name a few -- overcome mental roadblocks so that they can unlock even greater potentials and reach new levels.
She just had a baby and is brimming with tons of ideas, and isn’t sure which one she should go with.
Recurring income and time flexibility are the main goals, so we’ll be talking about how to focus on getting those ideas to work to her advantage.
[Tweet "Don’t try to create a course for every single problem. Pick a problem, the most common problem and start targeting avatars from there. - Shane Sams"]
[Tweet "You got to become the teacher for the teacher. - Shane Sams"] You Will Learn:
How to pick which idea to start with. How to pitch your ideas. What kind of things do I need to have for a membership to be valuable. How much content should be there. How beta members help improve the quality of your content. Plus a lot more!
Links and resources mentioned in today’s show:
Flipped Lifestyle Flip Your Life Rebecca’s Website
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can’t Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
“We got to go and meet my new nephew. My brother and his wife just had a baby. And they had a little boy and it was awesome because we took the kids and just took them out of school. Took off, went up there for the weekend. And said, “Hey, let’s go meet our new nephew.” Let’s be there. And, meet this little guy as he’s coming into the world. And, just have the freedom to be able to experience those amazing moments with your family.”
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! Jocelyn: Hey, y’all! On today’s podcast we help Rebecca take her performance coaching business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast, where life always become work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. As always, it is great to be back with you again this week. For those of you who may be new to the show, the Flipped Lifestyle podcast is a little different than other online business shows. We don’t bring on gurus or people promoting their latest products. No, we bring on actual clients from our Flip Your Life community – members of our community who need help to get to the next level in their online business.
We treat this just like a full-on coaching call where we help them with their biggest challenges that they’re experiencing right now and we help them solve that problem and take it to the next level. We are super excited for our Flip Your Life community member guest today,
Hey y'all, welcome to another Q&A with S&J!
Today we answer real questions from our Flip Your Life Community!
In today's podcast you will learn:
How to offer discounts to new customers, without making old customers mad. How to find and hire great employees in your local area. Whether or not to translate your products into other languages. And more!
PLUS, we celebrate multiple success stories from our Community Members today!
Paul hit the 30 member mark! Crystal launched her product and got dozens of new customers! Lori reached her 100 day goal 6-weeks early! And more!
It's an exciting episode of The Flipped Lifestyle Podcast! We know this will inspire you to move forward towards your online dream!
Enjoy!
Shane & Jocelyn Hosts of The Flipped lifestyle™ Podcast Leaders of The Flip Your Life™ Community
PS: Do YOU have a questions about online business? Would you like to ask us a question, or get help building your online business? You can! Not only do we offer dozens of training courses and lead a worldwide community of family focused entrepreneurs, each month we host 2x LIVE members only Q&A's for our members! We'd love to have YOU on our next member call! Ready to learn more?
Click here to learn more about Flip Your Life Community Membership today.
A great mic is less expensive than you think. Anyone can afford to start a podcast!
In today's Best of... edition of The Flipped Lifestyle Podcast, we help Ed launch and grow a successful podcast of his own!
Have you ever wanted to start a podcast? Listen in and learn how you can launch a podcast too!
Want to learn more on how to launch and grow a successful podcast? Listening in on today's episode might give you ideas as we help our guest growing his podcast to build his online business, and a lot more!
What’s going on everybody? This week’s episode, we present retired US Coast Guard and Flip Your Life community member, Ed Auzenbergs.
Ed has been in the service for 29 years before retiring in 2013.
He has 2 children who are in college, one is a junior at the US Coast Guard Academy, and the other is an incoming freshman at the US Naval Academy. He and his wife, Susan, now have an empty nest at the ripe age of 50. They figured it’s about time to go traveling and still have the freedom to bug their kids.
After ample research, he took a calculated risk and founded CommutaVie, a website that aims to provide structure and support for people suffering Type 2 Diabetes. He also has a podcast called, “TransformationCast,” and he will be on air with us to discuss how to invite influencers onto his show.
We will also be talking about our take in building your own team to back you up in your online business journey.
You’re going to be in for a whole lot of great advice, so tune in and take note of what today’s episode can do for your online business. You will learn:
How to get influencers onto your podcast/show.
How small influencers lead you to bigger influencers.
Strategies on how to build your own team.
Tips on how to hire the right contractor.
And a whole lot more!
[Tweet " Don’t over think it. Start with small influencers, and eventually you’ll get the bigger influencers."]
[Tweet "The biggest point is, all you’ve got to do is ASK… find everybody and don’t turn anyone down."]
[Tweet "Trust people without micromanaging them. There’s no reason to build a team if you spend all your time just managing them."] Links and resources mentioned in today’s show:
Flipped Lifestyle CommutaVie Flip Your Life John Welbourn Shane’s football podcast Hal Mumme
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can’t Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
"Our can't miss moment this week is a trip down memory lane. We were stumbling across this and thought it was absolutely hilarious what I wrote to her on Valentine’s day in 2001. I wanted to read it to you on air just so you guys can get a laugh with us. So, I’ve drawn a picture of a bee on the front and it said, “Will you bee my Valentine?” This is straight up handwritten - hand drawn kind of old school card and the inside of it said, “Someday I will have lots of money to buy you really neat gifts and even a real card. But right now, I am so poor that I have to be creative. I hope you like your Valentine’s day card. I love you, Shane.” So, we thought it was so funny, looking back. We were so broke back in the day."
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
We answer your top online business questions on today's show!
Hey y'all!
On today's Flipped Lifestyle podcast, we feature amazing questions from The Flip Your Life Community about online business, making money online, and internet marketing!
Twice a month, we answer dozens of questions from our Flip Your Life Community on LIVE member calls, and inside our community forums.
We feature a few of those questions right here on The Flipped Lifestyle podcast!
On today's show, you will learn:
How to use grassroots marketing AND ads to grow your audience and online business How to successfully sell more memberships to your audience How you can create more urgency in your customers, so they will buy faster And more!
It's a Q&A with S&J on this week's podcast!
Enjoy!
-Shane & Jocelyn
Want to learn more strategies on how to gain traction to your website? Listening in on today's episode might give you ideas as we help our guest grow his online business by improving his strategies.
In this week’s Flipped Lifestyle episode, we have returning guest, Flip Your Life community member and music enthusiast, Kevin DePew.
Kevin started playing the guitar when he was 15 years old. He had written and recorded songs, played in a rock band in his youth and had always loved the therapeutic effects of music.
His hobbies had to take the backseat though, when he and his wife, had to focus on their roles in raising their family.
Now with their children grown and their nest empty, Kevin is back and is thrilled to share his talent and passion to the world - this time as a teacher-writer hybrid.
Kevin has so much content on his website, relaxandlearnguitar.com, but it appears that it will take more than that to get the membership started.
Join us as we discuss strategies that will help overcome Kevin’s current online business challenges.
So tune in and enjoy this information packed episode with us!
[Tweet "It doesn’t matter how good your lessons are if no one sees them. - Shane Sams"]
[Tweet "Do one thing really, really good at first. You can’t be everywhere until you’re somewhere - Shane Sams"] You Will Learn:
How to gain traction for your website. How to maximize your effort using content from different places. What does a Beta Membership look like and it’s advantages. Plus a lot more!
Links and resources mentioned in today’s show:
Flipped Lifestyle Relax and Learn Guitar Kevin’s First FL On Air Call Legoland Review
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can’t Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
“Today’s Can’t Miss Moment is volunteering at Isaac’s school. Not too long ago, they had some testing and after their testing, depending on what scores they get, they have a wall of handprints where the children can put their handprint on if they receive distinguished scores. I was able to take some time off, go up to his school and I was able to see him actually put his handprint up on the wall for scoring those distinguished scores. It just means so much to him to have me there at his school, just to support him and be there when he’s there. He thinks that’s really cool. So, I’d love to be able to go there from time to time and volunteer.” You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! Jocelyn: Hey y’all! On today’s podcast, we help Kevin make a pivot to a new online business.
Shane: Welcome to the Flipped Lifestyle podcast, where life always become work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you as always. This week, we’ve got a beautiful sunny day out the window here in Kentucky at the podcast, and we are excited because we are welcoming back a former guest and friend of ours,
Hey y'all!
On today's Flipped Lifestyle podcast, we feature amazing questions from The Flip Your Life Community about online business, making money online, and internet marketing!
Twice a month, we answer dozens of questions from our Flip Your Life Community on LIVE member calls, and inside our community forums.
We feature a few of those questions right here on The Flipped Lifestyle podcast!
On today's show, you will learn:
How to convert website traffic into high ticket sales How to use trial offers (Free months, $1 trials, etc.) to get more customers How to use bulk discounts to make big money fast in B2B negotiations And more!
It's a Q&A with S&J on this week's podcast!
Enjoy!
-Shane & Jocelyn
Learn more about The Flip Your Life Community and attend our next member call!
Click here: https://flippedlifestyle.com/flipyourlife
"My goals where to help my wife not have to work anymore, and build a 6-figure online business. Mission accomplished. I couldn't have done it without Shane & Jocelyn!"
Coach Twiddy wanted to be able to teach and coach children, as well as have the financial freedom in order to let his wife quit her nine-to-five job.
He started with Geometry Coach, a website devoted to providing lessons for Geometry teachers that are aligned with the most recent Common Core State Standards as well as possible future advancements. Then, later created iCoach.football as an outlet for his coaching passion.
We’ll be talking about how the Flip Your Life community helped in getting things started, the struggles that went along the pursuit of the lifestyle and advice from someone who has actually been there and had done that.
We’re going to have a great time talking about his success online, run through neat tried and tested tips to get your own online business a boost. Do you want to build a business like Jeff did? You can!
Join the Flip Your Life Community now to get all the training, community support, and coaching you need to change your family's future!
Click here to learn more: https://flippedlifestyle.com/flipyourlife Can't listen now? Read the transcript! Jocelyn: Hey y’all! On today’s podcast we celebrate Jeff’s online business success.
Shane: Welcome to the Flipped Lifestyle podcast where life always become work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. Great to be back to you again this week especially for this week because we have another Flip Your Life community success story on today’s show. We’re going to bring on someone who has been on the show before and celebrate all the great things that have happened in their online business since that episode and help them get to the next level as well.
Jocelyn: This is my favorite kind of show because I just love talking to people and finding out what they’ve been up to in their business and just people we talked to before, just so cool to see where they’ve been and where they’re going.
Shane: And today’s guest is Jeff Twiddy. Jeff, welcome to the show, man.
Jeff: How are you guys doing today?
Shane: Or Coach Twiddy.
Jeff: Yes.
Shane: As I like to call him because he likes to throw the football around a little bit. You know what I mean?
Jeff: Little bit.
Shane: What are you doing today coach? Tell me about what you’re doing right now when we called you and disrupted your busy afternoon?
Jeff: I was lying by the pool, drinking a Corona.
Shane: It’s a tough life sometimes – this online business gig.
Jeff: Right.
Shane: You know what I mean? So tell us a little bit, Jeff, about where you’re at right now in your online business. We last talked to you about, I believe, in 2015, toward the end of the year. So quite a few months have passed since then. Just to catch everybody up, tell all of our listeners like about your online business – what you do online, kind of where you were when we spoke back in 2015 and let us know what’s happened in your online business since then.
Jeff: Sure. The first time I talked I had created my football site which was just on playbooks online, the football coaches, and then when actually playbooks is like a full course. So I was charging $197 for the youth version and $297 for the high school version or above and then I had like an upsell for the retraining program or whatever. So it was like a decent farm on all net. It was fairly consistent every month to be honest with you. And that business got to the point where – I know you heard of the Glazier Clinics website but most people will probably haven’t,
In this week's so, we release a Flip Your Life Blueprint Masterclass to help you find an idea for your online business.
Learn how to use your God-given talents and experiences, to create income and change your family's future on today's show.
We will break down how to take the things you know, the things you love, and your life experiences to help others and make money online. Download the workbook! We have a workbook that goes along with this Flip Your Life Blueprint MASTERCLASS, that can further help you find your idea!
We also have additional trainings that can help you:
Research your idea to see if it can make money online Turn your idea into a product you can sell Find customers to buy your product!
You can get access the workbook and all of our Flip Your Life Blueprint trainings inside the Flip Your Life Community!
Click here to learn how you can get instant access right now
Welcome to another episode of The Flipped Lifestyle Podcast! We've got a heap of great questions from The Flip Your Life Community on today's show. Listen and learn...
The best content strategy to use for your business, and in your products Cheap traffic sources to drive people to your blog, podcast, or YouTube channel The best ads to show in your sidebars, end posts, and all over your website Tips for running Google and Facebook ads A successful ad strategy for turning traffic into leads and more!
It's an action packed Q&A w/ S&J on today's Flipped Lifestyle podcast!
- Would you like to ask us a direct question? You can! Join the Flip Your Life Community. We host TWO members only Q&As each month inside of the community! You can ask us anything, and get the help you need to take your next steps in your business.
Click here to get 30-days inside the Flip Your Life Community for FREE: https://flippedlifestyle.com/free
You can attend our next TWO member calls for free! No risk, cancel anytime!
- Can't listen right now? Read the transcript below: Coming soon.
Sam Feeney and his family.
Welcome to another "Best of..." edition of The Flipped Lifestyle Podcast! These are our best interviews, solo shows, and podcasts from the past. Each week, we post our content you may have missed, or shows we know you'll love to listen to again!
In this week's "Best of..." podcast, we welcome back Sam Feeney to the show! We help Sam transition his business to recurring revenue using the membership model. Enjoy!
- Thinking of transitioning into a membership model? Listen in on today's episode as we help our guest set up his online membership to build recurring income.
Joining us today for a round of Q&A is Flip Your Life community member, Sam Feeney.
Initially an English teacher, Sam got his degree to become a high school student counselor.
Sam Feeney is a dedicated father of 3 kids, who wants a lifestyle that allows him to be hands-on with his children and still be able to help guide students through their college selection process, thus creating his own online life coaching program.
He does one-on-one counseling online to provide peace of mind for parents who have children applying for college, or those already in college and are undecided with what major to take, and those who need guidance in their career selection process.
Today, we’ll discuss how to set up his membership, turn his seasonal one-off product into a recurring demand and so much more.
You don’t want to miss this episode!
[Tweet "It's not about bragging, it's about building a legacy."]
[Tweet "Do it for free, until it’s good enough for people to pay you for it."]
[Tweet "It’s your job to figure out how to make your products valuable year round."] You will learn:
How the daily grind is a part of the grand scheme. The membership model and why we call it a recurring revenue model. Automation and its role in your business. What is Drip Content. Plus a lot more!
Links and resources mentioned in today’s show:
Flipped Lifestyle Elementary Librarian My College Life Coach
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can’t Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
“Today’s can’t miss moment is going to Frozen on Ice. We are a big Disney-loving family, I’ve been looking forward to going to Frozen on Ice for a long time but it really wasn’t anywhere near us. We were able to find it at Cincinnati, so we decided to get some tickets and head on out.”
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! Jocelyn: Hey y’all on today’s podcast we help Sam take his niche life coaching business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright, let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast! It is great to be back with you again this week. For those of you who may be new to our show, maybe you’ve just found us on iTunes or Stitcher or maybe even stumbled across our website on the internet,
Hey y'all! Welcome to today's episode of The Flipped Lifestyle Podcast!
In today's episode, we take you behind the scenes in our business!
In today's show we are going to share:
Discus making BIG changes in your business How to find the courage to make big changes How to understand when burnout is setting in, and overcoming fatigue in your business Some new ideas we have for the show Discuss some of our goals for the New Year And detail our ideas for growing a podcast audience
It's a candid conversation with S&J on today's Flipped Lifestyle Podcast!
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Can't listen now? Read the transcript below! (COMING SOON)
In today's best of edition of The Flipped Lifestyle Podcast we revisit Episode 100 which featured our one and only expert to ever grace the show - Pat Flynn of The Smart Passive Income Podcast!
Pat came onto the show to help us celebrate our 100th Episode!
We had an amazing conversation about online business, mindset, parenting and more!
It's a unique and fun conversation we just had to share again! Enjoy! Can't listen now? Read the transcript below: Jocelyn: Hey y’all! On today’s podcast, we celebrate our 100th episode with our special guest, Pat Flynn.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright, let’s get started. What’s going on guys? Welcome to the Flipped Lifestyle podcast. We’re super excited that you are here listening today, because we are celebrating our 100th episode of the Flipped Lifestyle podcast.
Jocelyn: That’s right. We have been coming to you for almost 2 years now, which is pretty awesome.
Shane: And we’re just so thankful for our audience. It’s amazing every week as we watch it grow. We’re just thankful that you have stuck it out with us and that you’re here listening week after week. We can’t wait to bring you more great content going forward. We’re not done at 100, we’re going to keep this thing going for as long as we can, until we can accomplish our goal of helping as many families as possible flip their life with online business. Now, normally our show is all about bringing members of our Flip Your Life community on, giving them a live consulting call right on air, helping them take their online business to the next level and sharing that with you guys — the listeners — so that you can pick up tips and then you can take your online business to the next level as well. But for the 100th episode, and just the 100th episode, we’re gonna change things up a little bit. We normally don’t bring on experts or gurus or any kind of guest on to our show, but today we’re gonna make an exception. We discovered online business by listening to podcasts just like you’re doing right now. And one guy was very influential in our early days getting started online, so to bring everything full circle we wanted to bring on a good friend of ours, the guy that kind of introduced us to online business on to the show and just talk about the journey so far, talk a little bit about life and a little bit about business… Today’s guest on the show is none other than Pat Flynn.
Jocelyn: And for those of you who don’t know Pat — and there are some people out there — one of the reasons that I knew that we had sort of made it, is because one time somebody said that they had discovered Pat Flynn through our podcast.
Shane: Introduce me to that Pat Flynn guy! He’s pretty good!
Jocelyn: You’re welcome Pat. So, you can find Pat over at smartpassiveincome.com and he also has the Smart Passive Income podcast, so definitely check that out! You can also listen to our episode on Pat’s podcast by clicking on the link in today’s shownotes and you can find that over at flippedlifestyle.com/episode100. We first met Pat in person in 2013 at a live event, and that live event lead to our SPI episode that I just mentioned, and also to the launch of this website and this podcast.
Shane: Also, we maintained that relationship with Pat over the years. We’ve got a lot in common with Pat, our family make is very the same, we got young kids — a little boy and a little girl — We just got a lot in common with Pat. He’s a great guy to hang out with, one of the most real people that you’ll ever meet in the online space, he’s exactly what like you would think he is in person as he is on his podcast. We get to see and hang out with Pat whenever we go to live event around the country,
Hey y'all! Welcome to the Flipped Lifestyle Podcast!
In today's show we are giving you a glimpse into one of our Flip Your Life LIVE member calls. We hold two LIVE member calls every month for Flip Your Life Community members. We've selected some of the best questions to share on this week's episode of the show!
In today's podcast, we tackle some amazing questions from our members including:
How to prelaunch your business with a minimum viable product. I have $100 to spend on my business. How should I spend it to grow my business? Should I sell my ebook on Amazon, or only sell it on my own website to keep all of the profits? Why should I write a book for my business? Should I enter into a business partnership with a friend? Should I sell my courses in 3rd party marketplaces?
It's an exciting action - packed Q&A with S&J! Enjoy! Would you like to ask us a question? You can! Click below to get your first month inside The Flip Your Life Community for FREE:
https://flippedlifestyle.com/free
You can attend our next two member calls, and let us help you take your next steps in online business!
In this Best of Episode, we re-visit Chapter 5 of the “Our story” series. Learn how we not only quit our jobs but bought the home of our dreams (and how you can too)!
This episode was originally published on October 31, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast168/
FULL TRANSCRIPT:
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s up, guys? Welcome back to another episode of the Flipped Lifestyle podcast. We are super excited to be with you again today to give you the fifth and final chapter of our story. This is the story of how two teachers from Southeast Kentucky ended up building a massive online business, and we want to tell you all of the things that we did to get to this point.
For those of you who may be just tuning in, make sure you check out the last few episodes where we tell all of the backstory.
That brings us to where we’re going to talk about today. We actually have an author that is writing a book about our story, and we thought it would be super fun to record some podcasts to tell you guys everything from the beginning so that you can get the inspiration and hope that you needed to build your own online business and create your own story.
In last week’s episode, we talked about how we discovered online business, how we figured out how to make money online, and how we made $2,700 off of the first digital product that we sold to just around 200 people, just a little bit over 200 people. That’s all we had on the e-mail list when we made our first money online.
This week, we’re going to talk about how we scaled that first initial, digital product into the huge online business that we have today.
This is an online business that makes us hundreds of thousands of dollars in passive income, a business that lets us have total control over our lives. We literally control every minute of our lives. We don’t have to answer to anybody else’s schedule, don’t have to follow anyone else’s orders at a 9-to-5 or anything like that. We have total control of our lives, and a business that lets us give our children a life that we never could have dreamed possible.
For those of you who are wondering, yes, my voice is a little shot. I do not always sound like this, if this is the first time that you’ve ever tuned in to The Flipped Lifestyle podcast. I am a huge University of Kentucky fan, as most of you know. Jocelyn and I went to the University of Kentucky. We love UK football, UK basketball and all UK sports. Well, I went to a UK game Saturday, and my beloved Kentucky Wildcats beat the Tennessee Volunteers. I yelled a lot and I actually lost my voice for three days. But it’s back today and we’re going to jump in here. We’re going to dive through it and continue this story.
Jocelyn: Alright, we told you in the last podcast about how we had launched the Elementary Librarian website, and about how I had a made a month of lesson plans just to see if they would sell. Lo and behold, we sold over $2,000. Then we started thinking, “Okay, how do we make this happen again and again?” I continued to write. I did regularly scheduled content every week. Just write about things that were happening in my library and things that were bothering me, and that I wanted to help other people with. In the midst of all that, people would keep signing up for my email list. I would gather more and more e-mails.
As I was growing this list, I just kept in close contact with people, I would ask them what types of things do you want me to create. They would respond, I would write about that, I would create products about that, and I just kept this cycle the entire school year of pre-se...
In today's episode, we help Kenny and Nancy determine priorities to help grow their business. FULL TRANSCRIPT Jocelyn Sams: Hey, y'all. On today's podcast, we're going to show you how to make a living raising chickens.
Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right. Let's get started.
Shane Sams: What's going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. I am super excited for this episode. I know I'm super excited every week. I'm always excited. That's what I do. I just live excited. But I am really, really excited about this one because we have an awesome guest for the show today that we met at a live event. They're out there in the Flipped Lifestyle universe, listen to the podcast all the time, and we got to talk to them at a live event and they have one of the best niche markets I've ever heard in my entire life and I cannot wait to share this episode with you today. Please help us welcome our guests, Kenny and Nancy Troiano. Guys, welcome to the program.
Kenny Troiano: Well, thank you for having us. It's a pleasure. It's an honor, actually, because we've been listening to you for so long. It's amazing that we're actually able to do this.
Nancy Troiano: Yeah, really glad to be with you.
Jocelyn Sams: I love it. Yes. It is great to talk to you guys. We actually just met you not too long ago in California, so it's great to talk to you again and I can't wait to dive in to what it is you're doing.
Shane Sams: Yeah, we were speaking at an event out in San Diego and we said, "Hey, let's have a meetup." So we put the all points bulletin out to all the Flipped Lifestyle email list. We said, "Hey, is anybody in San Diego. I know this is last minute, but we're going to be-"
Jocelyn Sams: "Come meet us tonight."
Shane Sams: "Come meet us on this patio at this random hotel in San Diego." And you guys showed up and I'm so glad you did, because you have an amazing story.
Kenny Troiano: I saw the email. I said, "Hey, what the heck, let's throw that out there, see if they'll want to talk." And you guys invited us. And then I told Nancy right away, I called her on the phone. She was at work and I said, "You won't believe this, but we've been invited to talk to Shane and Jocelyn. You want to go?" And she's like, "Yeah."
Nancy Troiano: Heck yeah.
Shane Sams: "Heck yeah we do." And we were sitting around a fire and I remember everybody was sitting around it like, we had a lot of people show up. There was like 25 or 30 people ended up around those two fires that we had. And I remember sitting in front of that fire at first and the wind was blowing out on that patio and I thought I was going to get set on fire. And then the people that were hosting the live event, it was Pat Flynn's Flynn-Con event and his business partner comes up to me and goes, "Shane, Shane, Shane." And is said, "What's up, man?" And he goes, "They told us that you had the whole patio reserved and we've got all our sponsors and we want to come out here and sit on the patio." And I'm like, "We don't have the whole patio reserved." He's like asking us at his event if they could come out on the patio and I was like, "That's right. Flipped Lifestyle is taking over the world, baby."
Nancy Troiano: Yes, they are.
Kenny Troiano: I was actually standing next to you when he said that to you.
Shane Sams: Oh, yeah. Right. That was amazing.
Jocelyn Sams: That was a little weird. All right. Let's tell everybody else what you guys do out there. And they might be a little bit surprised at what you do because you guys are living in California and I think a lot of people don't really associate California with farm life.
In this Best of Episode, we re-visit Chapter 4 of the "Our story" series.
This episode was originally published on October 31, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast167/ FULL TRANSCRIPT Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What's up, guys! Welcome back to the Flipped Lifestyle podcast! So excited that you joined us today. We're getting into another chapter of our journey talking about how we basically went from employees to discovering online business to where we are today, living the Flipped Lifestyle.
And on the last episode, we talked a lot about how we decided that we were going to try to do something different. We had settled in for the long haul, 27 years of teaching on each of us until we could retire. Life events happened that showed us that that was not the life that we wanted to live. We had a terrible experience with our child in a daycare center where they were mistreating him and then an awful experience with a boss at our workplace that basically made us say, "Hey, this is not the life for us. We are going to do something else, we are going to find something different."
Jocelyn: And if there is one thing about us that you will realize from listening to all these stories and even things that we've done since then, we don't mess around. When we decide to do something, we find a way to get it done.
Shane: That is really where we pick up today is, figuring out what we were going to do. We knew the result that we wanted. We had talked about it, and I think that I wanted this a little more than Jocelyn, a little more passionately this time.
Jocelyn: Well, because my situation wasn't terrible. Aside from my child having a terrible experience at daycare, we got him out of that situation. He was in a better situation where I knew he was safe. At that point, my school was okay. I had to continue to work because we had to pay our bills. We had bought a house, and the only way we could pay for that is if I had a job.
Shane: At this time, I was so furious, I was kind of like, "To heck with it. Let's just quit. I'm done. Let's just quit tomorrow. We will figure it out." And Jocelyn, ever the pragmatist said, "We have to keep our lights on and buy food." And I was like, "Oh yeah. That!"
Jocelyn: Yeah, those pesky things.
Shane: Those pesky things that you have to do in life. Jocelyn is very good at channeling my craziness I guess is the best way to say it. There is this awesome meme that Jocelyn sent to me one time it was like two stick, and one of the stick man was throwing up a rainbow on the other stick man's head. And the next scene, the stick man used the force to stop the rainbow--
Jocelyn: Did some calculations--
Shane: And in the next scene, she was writing math problems on a board. And the next scene, she had a welder's hat and a hammer and was forging something, and in the next scene, it was like a bucket. It was catching all of the rainbow into this machine she had created and then in the last scene, it was the stick man who was throwing up the rainbow. The other stick person put a hat on that person, and it was a laser beam of a rainbow. Jocelyn and I are like, "That sums up our entire relationship at all times. Puking the rainbow." Basically, that is what we did here. Jocelyn was like, "Look, I get it. I know where you are coming from. I understand. But basically, you have to figure out a way for us to do this. We have to figure out to do this."
Jocelyn: We can’t just quit our jobs and hope everything works out.
Shane: Yeah, which is somehow kinda how I live. Basically, Jocelyn is like, "That's fine.
In today's episode, we help Theresa design and launch her product. FULL TRANSCRIPT Jocelyn Sams: Hey y'all, on today's show we help Theresa design and launch her product.
Shane Sams: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody. Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to welcome another member of the Flipped Lifestyle community onto the show so that we can help them take their business to the next level. We're really, really, really super excited today to welcome Theresa Steckel. Theresa, welcome to the show.
Theresa Steckel: Hey guys, thanks for having me. I'm super excited to be here.
Shane Sams: And lest you think that Shane and Jocelyn are perfect I'm going to tell you what happened earlier today. We looked up, and I got a notification that said someone had joined a Zoom call. And I looked down, and I was like, "What?" Because we were getting ready for an appointment. We had a student teacher meeting at Isaac's school as we were getting ready-
Jocelyn Sams: It was a parent teacher not a student teacher.
Shane Sams: Or a parent teacher not a student teacher. That's right. We're not the students. We're the parents. But we had this parent teacher meeting, so we were getting ready to go to that, and I looked down, and I was like, "Oh no. We've double booked, the dreaded double booking when five people are controlling your calendar and you're not one of them." And so I looked over at Jocelyn. I was like, "I think we have a Podcast right now."
Jocelyn Sams: And I was like, "What?" And I'm usually such a slave to the calendar. It's so funny. I get up every day, and I look at it, and I'm like, "Oh no we've got A, B, and C to do," but for whatever reason this morning I didn't do that.
Shane Sams: And then for some reason we had A and then B, B, B, and C because there was all sorts of stuff going on at the same time. So Theresa was kind enough to move this down a couple hours, and we have finally gotten on the call together. So we are sorry that we stood you up a couple hours ago, Theresa.
Theresa Steckel: You know, that is just the way it goes sometimes.
Jocelyn Sams: Yup, life happens. I really hate rescheduling Podcasts, but thank you so much for being kind enough to do that for us.
Theresa Steckel: You're welcome. I really am just happy to be on the call, so I appreciated you guys rescheduling too.
Jocelyn Sams: Alright. Well, I'm excited for you to talk a little bit about your background. We talked about it before. Before people come onto the Podcast we do like a little intake survey so we can learn more about you, and it sort of guides our discussion and lets you know what we're going to be asking you so you can start thinking about it. And one of the things that we ask about is your background, and I think your background is really interesting. So can you get into that just a little bit. Tell us about how you started and what it is that you do and anything else you want to tell us.
Theresa Steckel: Yeah, so going way, way back we moved to Oklahoma, I don't know, like 24 years ago, and I became a housekeeper in a nursing home making a whopping $4.25 an hour and decided that ... I got talked into going to an LPN program. One of my friends talked me into it, so I got admitted into this LPN program, and she did not make the class, so I ended up there by myself.
Shane Sams: Oh no.
Theresa Steckel: Yeah.
Shane Sams: What is an LPN?
Theresa Steckel: It is a licensed practical nurse so more technical and less assessment and critical thinking. So I worked as an LPN. I was married at the time. We had a daughter.
In this Best of Episode, we re-visit Chapter 3 of the "Our story" series.
We'll be sharing our entire "Our Story" episodes in the Saturday "Best of" releases over the next few weeks.
You don't want to miss these! We'll be giving you all the juicy details of who we are, where we began, and how it all happened!
This episode was originally published on October 24, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast166/ FULL TRANSCRIPT Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What's up, guys? Welcome back to the Flipped Lifestyle podcast. Super excited to be back with you again today as Jocelyn and I continue our story about our entrepreneurial journey so that we can inspire you and show you what is possible, kind of what happened to us, this whirlwind ride that led to where we are today with the Flipped Lifestyle as compared to our old 9-to-5 jobs.
In our last episode, we talked about how we got married, how we ended up finally getting married, then we got engaged. It was a really, really whirlwind process because I was coaching football. I just got a job at West Virginia as a graduate assistant. Jocelyn was living in Lexington, Kentucky. I was moving to Morgantown, and I basically called Jocelyn one day and we had a nice logical discussion about if we should get married or not.
Jocelyn: Of course we did.
Shane: Of course we did.
Jocelyn: Because that's how I roll.
Shane: I like to tell Jocelyn I was on one knee on the other end of the phone, she just couldn't see it at the time.
Jocelyn: Yeah right.
Shane: That is totally not true. We were just seriously having a good conversation. We decided that it would be a good idea that we should get married on July 3. What year did we get married?
Jocelyn: 2004.
Shane: 2004. Okay, that was a total man thing. Not even remembering the year. I do remember the date. It was July 3rd, and because that was the only day we had free before we had to get back to work. Most people have long engagements and all this romance, and they plan all these things. We had a month and a half, maybe two months. We just immediately called all of our family and we were being like, "Hey, you got the third free? Because we've got to get married very, very fast."
Jocelyn: And the bad thing was Shane's brother, Aaron, he was on a mission trip in Russia. We decided this, and he was going to be gone during this time, but it was the only day that we had. If we didn't get married on this particular day, it was going to be another year before we had a chance to do it again. Shane had to call Aaron. He was the first person to know, and he was like, "Look, man, I know you are going to Russia, but we need to get this over with."
Shane: We were just talking about our marriage in the terms of, "We got to get this over with. I mean, I got to marry this guy. I don't know what is going on. We should get it over with."
Jocelyn: That is pretty much how romantic this story is. So anyway, we really do love each other, we really do. Anyway, he had to call Aaron and be like, "Hey, man, I know you can't come, but is that cool with you?"
Shane: And he was like, "Oh yeah, it's cool, man." I'm like, "Great! Okay!" So I started calling everybody, and Jocelyn started calling everybody. I've got a huge family. There is five of us total brothers, and we all got families and stuff. I'm calling everybody, we don't even know where we were going to have it, we didn't know what we were going to do.
But I'm like, "Hey guys, we're getting married on the third. Hey guys, we're getting married on the third." Everybody kept asking, they were like,
In today's episode, we explore how to convince your spouse that online business is not a scam. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast, we explore how to convince your spouse that online business is not a scam.
Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. I am really excited about today's show. I'm always excited about the show, but I'm super excited about this one because we are welcoming back Daniel Hulsman to the show, and this time he has brought his wife with him, Katelyn Hulsman is here too. So, Daniel, Katelyn, welcome to the show.
Daniel Hulsman: Thanks for having us. We're really excited to be back and I'm really excited that Katelyn / nervous that Katelyn is here to talk about what she's doing now.
Katelyn Hulsman: Thank you so much for including me.
Jocelyn Sams: Absolutely. We were so excited. Not too long ago, Daniel posted about you getting involved in the community and I could not wait to show Shane because the very first words out of our mouth was, “They have to be on the podcast.”
Shane Sams: They have to be on the podcast. For those of you who may not remember Daniel's first episode on the Flipped Lifestyle podcast, it was episode 212. We actually just posted it again in a best of edition on Saturday of last week. And in that episode we introduced you to Daniel Hulsman. Daniel had written me, I like to call it a scathing email full of doubt and disbelief of what we were doing.
Jocelyn Sams: I’m not sure it was quite scathing.
Daniel Hulsman: I was trying to get as much fury into it as possible.
Shane Sams: There was some fury. There was definitely some fury in this email. But I remember looking at that email and I said, “Hey, I'm going to email this guy back and I'm going to be like, “Hey look, let's talk about this bro. Let's go back and forth.””
Jocelyn Sams: And a lot of times when we get emails that are hateful or, whatever, I will just say, “You know what, just delete it and move on.” But Shane made it his personal mission to get you on board with what we were doing and he was successful. And I'm happy to say that this is over a year later since we talked to you the first time and you still love us. We're still all friends.
Shane Sams: I remember when you sent me that email, and I think I read the whole email in episode 212. So if anybody wants to listen to that, go back to episode 212 and check it out. But, I remember when I read it, at first I was mad and then Jocelyn was kind of like, “Delete it.” But then I was like, “I'm going to get this guy to join the community. I don't know how I'm going to do it, but I'm going to get this guy to join the community.” I write you an email back, you joined the community, we bring you on the podcast. Turns out your online business was able to make a little money, right?
Daniel Hulsman: Yes, it was. It sure was. No, but let's be fair. What you wrote me back was not an email, that was a short novel.
Shane Sams: Yes, I prefer a novella. That's what I’m going to go with.
Daniel Hulsman: Of course, yes.
Shane Sams: I'm going to go with a novella. But yes, I wrote you an epoch. That's what it was. It was an epoch. But it was awesome and I remember you writing me back and it was just kind of like, “All right, you're right. Let's go.”
Daniel Hulsman: Got enough now.
Shane Sams: But then, tell us just a little bit, catch us up what's happened since then. You were back on the podcast again and gave us a little update in episode 263. So, tell us where you're at now that we're over episode ... What is this?
In this Best of Episode we help Daniel decide if he’s expert enough to start his online business. This episode was originally published on July 10, 2018. You can check out the original episode here: http://flippedlifestyle.com/podcast212 FULL TRANSCRIPT Jocelyn: Hey, y'all! On today's podcast, we help Daniel decide if he's expert enough to start his online business.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What's going on everybody? Welcome back to the Flipped Lifestyle podcast, it is great to be back with you again this week! Super excited to have another member of the Flip Your Life community on the show today. I've been looking forward to this specific interview all week, and you're going to learn why here in just a minute.
Jocelyn: I'm pretty sure he's talked about it like every single day.
Shane: Every single day. I'm so pumped up right now to welcome Daniel Hulsman to the show.
Daniel, what's up man?
Daniel: Hey, how you guys doing? It's really good to be out here and talking to you both!
Jocelyn: We are pumped to have you here, as Shane has mentioned.
Shane: I am super pumped to have you here!
Jocelyn: Shane loves telling stories, so I'm just going to let him take it away.
Shane: Alright, here's how Daniel and I got together, okay?
Jocelyn: Something I should know?
Shane: No, no. This is a G-rated show, Jocelyn. Alright, so Daniel sent me an email during a recent launch. A few weeks ago, we opened the doors to the Flip Your Life community and started giving everybody out there a month for free. Daniel apparently heard this and signed up and you know, and he went through a couple of the emails and things like that. He had not joined yet, he had not joined the membership yet. So, I wake up one morning, and I get this email because yes, we check our emails, okay. And I get a message and the first line -- what was the subject line on this?
Daniel: I'm just shaking my head over here.
Shane: I know, right. There was some hater-ade in this email, people. This is a critique, is what I'm about to show you, I'm not going to read the whole thing. But Daniel's sends me this email and says two things -- a little smug Daniel, I'm not going to lie -- but it said two things: "One, your customer service link in this email leads to a 404 page.” So that is not a good sign when somebody pointing out a broken link.
Jocelyn: When your email starts like that it’s probably not going to go too good.
Shane: And he made the emoticon, it wasn't even the Emoji. He actually used the type of symbols of a smiley face with a tear. That's sad, guys, we're supposed to have all this together, right? And then he goes on with this giant block text of paragraph about just all sorts of stuff he didn't like in our marketing and things like that, but here's what drew me in. Are you ready for this Daniel? This is the turn to the positive, this is the turn to the light side of the force.
Daniel: (sighs)
Shane: So he's critiquing all of our sales techniques and blah, blah, blah, and I just heard all of this skepticism in all of this stuff. And then he said, "And you gave me a heart attack on Episode 200 when you said goodbye because I did not want your podcast to go away.”
So that's where the turn was and it says, "You are changing lives of people like me who want a better life for their families.” I read every word of this email and it was really long, and that's the point where I was like, man, I saw something there. I was like, “This guy wants a better life.” Then he went on to say, "I've been struggling to get my website off the ground for a few years,
In today's episode, we help Grant make time for his online business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast we help Grant make time for his online business.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. We are super excited to welcome another member of the Flip Your Life community onto the show so that we can help them take their online dream to the next level.
Shane Sams: Our guest today is our good friend Grant Downes. Grant, welcome to the program.
Grant Downes: Hey guys, thank you so much for having me. I appreciate it.
Jocelyn Sams: We are very excited to talk to you today. You are coming to us from your vehicle, is that correct?
Grant Downes: That's true. So, I am securely fastened here in the van in the garage, which hopefully will insulate me from the kid sounds that are upstairs.
Shane Sams: Hey, listen, there is no better acoustics, or there are no better acoustics than inside of your car, inside of your garage. When I first started creating our courses, the very first course I ever created, it was the same thing, it was just chaos, kids running around everywhere. I tried every room in the house, from the basement to our bedroom.
Jocelyn Sams: And then you listen to it back and it's like oh, kids screaming.
Shane Sams: Oh, just terrible. I can hear kids. So, I went out and locked myself in the garage, got in the car, sat in the back seat in the middle, so I could be as far away from anything as possible, and it sounded great. So, if you're struggling to find a place to record anything, go to your car.
Jocelyn Sams: And just remember, please do not run it inside your garage.
Shane Sams: Yes, don't turn it on if it's cold. We don't want you to do that.
Grant Downes: Yeah, pro tip.
Shane Sams: And don't record while you're driving, that's, unless you got a lapel mic or something like that on so it's all good.
Jocelyn Sams: All right, so you are at home. You have a family. Let's hear a little bit about them and your background.
Grant Downes: Yeah, so I am in eastern Ohio. I live with my wife, Sarah, and my three kids, Charlotte, Henry, and Brenna. I grew up on a tree farm kind of around agriculture, a beautiful 300 acres of rolling farmland here in eastern Ohio, went to school for horticulture, which is basically plant stuff, and then worked kind of a couple different jobs in the plant industry. So, I worked at a nursery for a long time, did a little bit of landscaping, also spent time in agriculture, actually, a feed mill. Now I work as a pesticide and fertilizer inspector for the Ohio Department of Agriculture.
Grant Downes: And then what's really awesome about that position, actually, is that I am based out of my house. So, I have a nine county territory that I run around in, and I do inspections, and I meet with people, and investigate complaints, and give tests, and all sorts of things. But I come home every day, start at eight AM in my basement, run out and do what I'm doing, come back home, and then I'm done by 4:30 and I'm already home, so it works out pretty well.
Shane Sams: So you're not actually working in your home a lot, you're actually out on the road like going to farms. Do you inspect like the plants, or do you inspect like the chemical barrels of chemicals that they're doing? Like, what do you do?
Grant Downes: Not so much plants, but sometimes products. Usually people in licensing is most of what I deal with, and then typically I spend four days in the field and then Friday is an office day. Although, like yesterday, for example,
In this Best of Episode, we re-visit Chapter 2 of the "Our story" series.
We'll be sharing our entire "Our Story" episodes in the Saturday "Best of" releases over the next few weeks.
You don't want to miss these! We'll be giving you all the juicy details of who we are, where we began, and how it all happened!
This episode was originally published on October 17, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast165/ FULL TRANSCRIPT Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s up, guys! Welcome back to another episode of the Flipped Lifestyle podcast! Super excited to be back with you again today where we are continuing with our story of our entrepreneurial journey.
We are taking you back to where it all got started, and we are giving you some information about our background to show you what it was like before we were entrepreneurs and basically take you on the journey of us starting from nothing and building a massive online business that has just produced a lifestyle that we could never have even imagined before we discovered online business.
Last time we left off, Jocelyn and I had graduated college, we moved out of those dorms and out of the apartments and out of the college life. We moved ourselves back to my hometown, and we did not get married at this time, we actually each had our own apartments, we had our own jobs. I was selling insurance for my dad. I did not really know what I wanted to do when I grew up. I went to work for my dad at his insurance agency.
Jocelyn: I had to start looking for jobs. This was no longer practice adulting, this was real adulting.
Shane: Take the training wheels off, right?
Jocelyn: Yeah. For me, finding a job was not exactly easy. I’m going into a town where I know absolutely no one. Shane and I, we thought we were too young to get married. I decided, “Okay, well, I will just move to your hometown and try to find a job.” I, as a 21-year-old female who has been dating her boyfriend for three years, thinks that hopefully, Shane will start to grow up at some point. Maybe he will be interested in getting married, but we were still kind of just not really ready. We decided just to move into our own apartments.
Shane: We did live in the same apartment building though. That was pretty cool.
Jocelyn: It was sort of like the dorm.
Shane: It was sort of like Dorm Plus. What floor was I on? I was on the third floor?
Jocelyn: You’re on the third.
Shane: And you were on the second. We had our own apartments, we had our own things. When we moved back here, my dad would pick up Jocelyn and drive her around town just introducing her to random people, as many people as possible.
Jocelyn: In every industry you can imagine.
Shane: Oh my goodness, not even related to your degree.
Jocelyn: I probably applied for 50 to 60 jobs, all different kind of jobs. Because you have to remember that where we’re from is a very small area. There is not a huge amount of job opportunities available.
Shane: Especially professional job opportunities for young, college-educated women, basically.
Jocelyn: As someone with a business degree. I started learning that business probably wasn’t the right choice for the area that I was in. First of all, there are a lot of professional types of jobs around here, but they all require specialized degrees. You can get a medical job, you can get an education job.
Shane: A lawyer, something like that.
Jocelyn: Yeah. Other types of professional jobs. But there just aren’t a lot of big companies around here. The population just doesn’t support that. I got probably 30 to 40 rejection letters.
In today's episode, we help Pat successfully launch a membership website. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's show we help Pat successfully launch a membership website.
Shane Sams: Welcome to The Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody? Welcome back to The Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to help another member of our flip your life community start, build, and grow their own online business. Excited to welcome Pat Eardley to the show today. Pat, welcome to the show.
Pat Eardley: Thanks for having me.
Jocelyn Sams: We are very excited to talk to you today and I can't wait to see what is going on with you and your business. But before we get there, let's talk a little bit about your background and what led you to kind of pursue online business.
Pat Eardley: Currently, okay, so maybe I'll back up and tell you background. So I am from Virginia and I live in Charleston, South Carolina. So like the best place on earth, I believe. And I've lived here for about 12 years. And my background professionally is human resources. I've been in HR for a little over 20 years. So mathematically that means I started when I was about five years-old.
Jocelyn Sams: Of course. Yes.
Shane Sams: Of course you did.
Pat Eardley: And so I have an HR consultancy. I've had this business for 10 years now. This year makes 10 years. And it's myself and I have two employees. But it's just not scalable. We truly are trading dollars for hours. You can say that you're not because there's some automated components, but it really is trading dollars for hours. So that really made me look into online business. And is there a way to scale it by having an online component to the business?
Shane Sams: So what exactly is... So you own the business, right? So yourself-
Pat Eardley: I do.
Shane Sams: So you're kind of in the flipped lifestyle, but your business dominates a lot of your time because you are trading those time for dollars. Correct?
Pat Eardley: That's correct.
Shane Sams: So you're looking at the other direction.
Jocelyn Sams: Well, let's first of all explain HR. Like that's human resources-
Shane Sams: For sure.
Jocelyn Sams: ... For people who have never been in corporate or maybe they just don't know that.
Shane Sams: And what is an HR consultancy? Like what do you? I know there's HR people that work in corporations that handle human resources, and when employees have problems or something like that. But what does an HR consultancy do?
Pat Eardley: So what we do is we help small businesses. So typically if you have less than 100 people, you don't have an HR person on staff. It doesn't make sense to have an HR person full time or even part time for that matter. Financially it doesn't work. So what we do is we help small businesses manage the HR component, which is like hiring, firing, the onboarding, the off boarding. What happens when there's bereavement and someone needs an extended amount of time off? Or there's an injury at the workplace? Or maybe it's just annual reviews, like doing that on a regularly scheduled basis. A disciplinary action conversation. Those are the type of HR things that frankly, business owners did not get into business to do. They don't want to manage that stuff.
Shane Sams: But they can't afford to basically have someone do it for them. So you're like an HR mercenary, right? It's like a horrible way to say that. But people go out and they're like, "Man, I really wish someone would take all this HR off my plate, but I can't afford to hire anyone. But maybe I can hire Pat and her firm and they'll take care of that.
In this Best of Episode, we re-visit Chapter 1 of the "Our story" series.
We'll be sharing our entire "Our Story" episodes in the Saturday "Best of" releases over the next few weeks.
You don't want to miss these! We'll be giving you all the juicy details of who we are, where we began, and how it all happened!
This episode was originally published on October 10, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast164/ FULL TRANSCRIPT Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s up, everybody? Welcome back to the Flipped Lifestyle podcast. Great to be back with you again today. This is going to be a solo show with just me and Jocelyn. We are not going to have a guest on the program today. As we continue to tell you a little bit more about our story, about how two normal people from Kentucky were able to start an online business with no money, no time, while working full-time, raising kids, and basically, how maybe you can do it, too. That is what we are doing today, we are talking about the next chapter in our story.
Last week, we told you a little bit about our early life about where we came from, where we grew up, before Jocelyn and I knew each other. The next chapter in our story is actually about how we met in college at the University of Kentucky.
Jocelyn: Alright, in our last episode, we were talking about how young I was when I went to college. At the time, I thought I was all grown up and independent but looking back now, I realized how incredibly young and naïve I really was.
Shane: You technically were not even legally of age. You are not even 18 years old when you moved away from home. But could not even vote when you moved out of your hometown and moved to the big city in Lexington.
Jocelyn: And the scary thing about that is I think about how my son is eight. I was nine years older than him when I went to college. That is just scary. I can’t even picture my son being that age. I know there is a big difference between 8 and 17. But still there is not as big of a difference as you think.
Shane: It is scary. There is no way we would ever let our kids– like Jocelyn, her birthday is on March 27th. My birthday is actually on March 28th. Funny story about that, we will talk about that soon. I will tell you about that later. Jocelyn was born on March 27th. She turned 17 on March 27th of her senior year. Did you move in June? Or when did you move?
Jocelyn: I think it was probably like early August of that year.
Shane: Yeah, okay.
Jocelyn: When I moved into the dorms. I could not wait, I was counting down the minutes. I was just a very independent person. I knew that it would not be a problem. Honestly, I never even really went home. I went home sometimes. You know how sometimes people in college, they will go home every single weekend? Yeah, that was not me. I went home maybe once a month if I had to. Again, it is not because I had a bad home life or anything like that. I was just that fiercely independent. I just wanted to do my own thing.
Shane: So you graduated in 97? I had already been in college a year then, right, when you came to college?
Jocelyn: Yeah, you were a sophomore when I got there.
Shane: I graduated in 1996, and I was kind of the same way. I had a dream my whole life to go to the University of Kentucky.
Jocelyn: And I did, too.
Shane: Which is hilarious because I didn’t really work hard enough in school to actually get the grades to go to college anywhere. But I wanted to go to the University of Kentucky. I refused to go anywhere else, on any college visits, I didn’t go look at any other schools,
In today's episode, we help Brian figure out if his business idea will make money online. FULL TRANSCRIPT Jocelyn: Hey y'all, on today's podcast we help Brian figure out if his business idea will make money online.
Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to talk to another member of the Flip Your Life community. You'll have to bear with us. Jocelyn and I are just getting back from a conference, and both of our voices are a little shot. We're still a little jet lagged, but that's not going to hold us back from helping today's Flip Your Life community member, Brian Kelley. Brian, we're tired, but welcome to the show.
Brian: Thank you. Thank you for having me. I appreciate it.
Shane: And Brian's on the road too. He's on the road too.
Brian: I absolutely am, yup.
Shane: He's in Chicago at a conference, so he might be a little tired too. We're going to go through this now. We're going to fight through it together. How's that?
Brian: That sounds great.
Jocelyn: We're excited to talk to you today, Brian. You are coming to our event, which is coming up very, very soon so that is super exciting. And I know that you have been taking a lot of action lately which is how you got on the show today, so congratulations for that. And we can't wait to hear a little bit more about it, but before we get there let's hear about you and your background.
Brian: All right. I work in restaurants. I've been in the restaurant industry for about 25 years, and I actually love it. I love my job. I'm married with two kids, and the issue I tend to run into is that I'm concerned about our financial future. I like what I do, but both of our kids have special needs, and it requires extra planning for the future. I don't think that there's a way for me to get my family where we ultimately need to be at retirement with just our incomes. So I'm looking to supplement it with something online.
Brian: And then the other reason that I've been pursuing it is just because I think it's a lot of fun. I've listened to your Podcast for a long time now, and I've actually been a member for a year. Everything that I learn that's new and sitting down and actually creating a website and stuff is really intriguing to me. I find it exciting, and I like it, so that's kind of why I chose this path. I'm just looking for any bit of success at this point. I think I've done a lot of the base level stuff. I'm up and rolling, and I'm just trying to get that first dollar made.
Shane: Dude, I get it, man. I sat there for months and months waiting for any amount of money to flow into my pocket. And what's crazy is we ask our guests on the show, we look for people in the forums who are taking action, filling out success stories, helping other people, and you have just had this flurry of activity. You've been taking all the courses, talking in the forums, coming to the live event in September, and all of this stuff lately. And that's kind of how we were like, "Whoa, what is this guy doing? He is doing everything. We've got to get him on the show, we've got to help him because we really want to reward action takers in the community." What caused this flurry of activity. You said you've been in the community for a year now. What's happened lately or changed or how'd you [inaudible 00:03:42] to get moving forward in your business?
Brian: It was two things. It was, one, probably first and foremost, a new idea for a website. And secondly was I just got really angry that I hadn't finished my last idea, that I hadn't succeeded with it.
In this Best of Episode, we re-visit the Prologue to: "Our story."
We'll be sharing our entire "Our Story" series in the Saturday "Best of Episode" releases over the next few weeks.
You don't want to miss these! We'll be giving you all the juicy details of who we are, where we began, and how it all happened!
This episode was originally published on October 3, 2017. You can check out the original episode here: https://flippedlifestyle.com/podcast163/ FULL TRANSCRIPT Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What is going on, everybody? This is Shane and Jocelyn here, flippedlifestyle.com, super excited to be back with you for another podcast today. This one’s going to be a little different than our normal podcast where we’re helping our people take their online business to the next level, members of our Flip Your Life community.
Jocelyn and I actually are having a book written about us. An author is writing a book about our story and a part of that process is we are recording our story on audio for her to listen to, to go through, kind of like in an interview style format.
Jocelyn and I were sitting here recording, and we thought, man, what a great opportunity to fill in the gaps and a lot of you listen to our podcast for online business advice and things like that. But what a great opportunity to share our story with you, how, basically, two normal people from really, really small rural communities in Kentucky over a period of time– we went through our careers, we learned about online business, and we ended up creating this amazing life that we didn’t even know existed a few years ago, and maybe just let you guys in on that, and let you walk that journey with us, listen to it, and listen to our story, let it inspire you, and let you know that you can do this, too.
Jocelyn: Today, we are starting out with our early life. A lot of you guys have listened to us on other podcasts and you’ve heard a lot of our story from the past five years, but what you really don’t know is more about us from the past 35 years or more.
Shane: That dated us, Jocelyn, you totally had dated us right there. What we’re going to do is we’re going to release these every week as we record them and we’re going to let them roll out, and this is going to be our story, our journey how we got to where we are, literally, right now today from A to Z. We’re going to look back and connect the dots. We were writing an outline for today’s podcast and it’s mind blowing when we were reading it. We both just stopped, and we’re like, “This doesn’t even sound real, it doesn’t even sound possible,” like, it’s incredible when you see looking back with 20/20 hindsight how all of the dots aligned and everything, and all the puzzle pieces came together.
What we want you to do is listen to these podcasts. You are going to get a ton of information out of them that is going to help you succeed in your journey, too, and it’s going to help you see those dots in your own life, and see how you have all the puzzle pieces right in front of you, and you just have to move them around and connect them together.
Alright, so we’re going to jump right into it. You want to start?
Jocelyn: Oh, we were just having a conversation who was going to start, and Shane’s like, “You start.” And I’m like, “No, you were born first.”
Shane: So, this is like those board games we play with Anna Jo and she gets really upset if it’s the youngest person first to the oldest person first, so I think we have opened the box to a board game where the oldest guy in the room gets to start off the deals.
My story basically starts in a really, really small-town in Southeast Kentucky.
In today's episode, we celebrate with Kevin for crossing the 100 member mark. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast, we celebrate with Kevin for crossing the 100 member mark.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. And we are super excited for a number of reasons in this episode of the Flipped Lifestyle Podcast. Yes, we have a member of our Flip Your Life Community back on the show today. It's a guest that we have had before. He's actually the most prolific guest in Flipped Lifestyle Podcast history. This is his fourth appearance on the Flipped Lifestyle Podcast. And this one is going to be a great one because we are celebrating a major milestone in this member's life. His online business, his membership has just crossed the 100 member mark. Welcome back to the Flipped Lifestyle Podcast, our good friend and member of the year at last year's Flip Your Life Live, Kevin Depew. Kevin, welcome back.
Kevin Depew: Hey, what's going on guys? It's great to be here.
Jocelyn Sams: We are so excited to talk to you today. We got a message not too long ago from Kevin. And he was really excited saying he had crossed over 100 members. And I think that it's safe to say, Kevin, that this was definitely not an overnight success.
Kevin Depew: Yeah, this would be the polar opposite of overnight success.
Shane Sams: Hey, success is success, right? And it usually takes a long time to become an overnight success. So, real quick, tell us a little bit. How many members do you have now? And-
Kevin Depew: We're at ... Go ahead.
Shane Sams: How many members do you have now? And tell us a bit about what your business is. Just remind everybody what's going on.
Kevin Depew: Okay. Yeah. We are at 105 members. We run a website, relaxandlearnguitar.com where I teach folks over 40 how to play guitar, so they can relax, have fun, and be part of a great online community.
Shane Sams: Man, I see your stuff in my newsfeed all the time because you know you see the stuff from your friends and stuff? And I just always see ... like, you always make me want to play guitar. I need to relax and learn ... I need to relax a little bit. I'm a little high strung. So, maybe I need to learn it. But man, that is so incredible just knowing your journey and knowing how long it's taken you to get to that 100 member mark. And that's a really big number for us because we tell everybody if you can get 100 people to give you $50 a month or 200 people to give you $25 a month, you can make real money. You could make $5,000 a month, $60,000 a year. And just getting 100 real people to give you money and you give them value and you make a difference in their life. Like, imagine if you were in your living room and you had 100 human beings pile into your living room right now, what would that look like? Your house would be spilling out into the streets because you couldn't fit 100 people into your house, right?
Kevin Depew: Yes, very crowded.
Shane Sams: Yes. And you've got 100 people that are in your thriving guitar-based community, man. And how long ago did you start Relax and Learn Guitar? What year did you start that in?
Kevin Depew: So, my ... Let's see, a bunch of pivots and a bunch of changes. And Relax and Learn Guitar, first member was December of 2016.
Shane Sams: Wow.
Kevin Depew: Yeah, two and a half years.
Shane Sams: Wow, that's amazing. And I love how you said many pivots because you had another website. I remember when you joined the Flip Your Life community. And in the show notes for today's episode,
In this Best of Episode we help Kevin gain traction for his guitar tutorial website. This episode was originally published on August 9, 2016. You can check out the original episode here: https://flippedlifestyle.com/podcast103/ FULL TRANSCRIPT Jocelyn: Hey y’all! On today’s podcast, we help Kevin make a pivot to a new online business.
Shane: Welcome to the Flipped Lifestyle podcast, where life always become work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you as always. This week, we’ve got a beautiful sunny day out the window here in Kentucky at the podcast, and we are excited because we are welcoming back a former guest and friend of ours, Kevin Depew - a Flip Your Life member who has been on the podcast before, but we have something we’ve never done that’s happening here on the podcast today. We are going to help someone pivot from one online business idea to another. So, Kevin, welcome back to the Flipped Lifestyle podcast.
Kevin Depew: Thank you. Great to be here.
Shane: And, it was very interesting watching the progression of Kevin’s online business since he was on the podcast. What episode was that Jocelyn?
Jocelyn: I think it was 79.
Shane: Episode 79, so if you want to check out his first episode to kind of partner with this, go back to flippedlifestyle.com/podcast79. Kevin had an online business that was totally different than where he is today and where he is making progress. So, Kevin, tell everyone a little bit about, just quickly where you were when we last spoke. And, maybe what your avatar was, what you were trying to do, maybe a couple of, you know, little problems that you had with that and then, tell us about your business and your avatar now.
Kevin Depew: Sure. So, that was back in late January – so, January, February when I had my first call with you guys. I was really new. I had turned a blog in November 2015, just kind of getting idea to want to do online business. And, at that point I had come across you guys through I believe it was from Pat Flynn’s podcast, really felt like you guys were some real folks I could learn from. So, I jumped right into the community and I think I did my phone call with you guys. I was maybe in there a week and a half…
Shane: All right.
Kevin Depew: Yeah. Got an email and said, “Yes. I’m going to – I will talk to people in person about online business. What the heck?”
Shane: I probably will.
Kevin Depew: At that point I was doing the blog with createsometime.com and it was a tag blog. So, let’s just say that. The avatar was everyone living in America, basically
Shane: Right. And literally you said that. I’m pretty sure you’re like, “Yes, I just wanted to help everybody.” And I’m like, “No. That’s not how this works, man.” You know?
Kevin Depew: Yes. I learned a lot. So, at that point... I mean I have strengths in being creative and art, and music, that kind of thing. And I’m also really good at time management. I’ve worked my entire career, 25-plus years administration, children and families, multiple projects, you know, hiring and training and working with multiple people.
Shane: Right.
Kevin Depew: So, it was very broad. That first phone call – we really narrowed down how to choose a more specific avatar, which I was kind of... what ended at that call was figuring out a more specific avatar and a more specific problem.
Shane: And, we really niched down to you were trying to help older people who had parents that were caregivers for their older aging parents and you were going to help them control their time, basically.
Kevin Depew: Exactly. So,
In today's episode, we help a truck driver start an online business. FULL TRANSCRIPT Jocelyn: Hey, y'all. On today's podcast, we help a truck driver start an online business.
Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your host, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, lets get started.
Shane: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. We are super excited to have another member of the Flip Your Life community on the show, so that we can help them find their idea, start, build, and grow their own online business, just like we have, and just like hundreds of other people have in the Flip Your Life community.
Shane: Super excited to welcome our guest today, Bryan Goodwin. Bryan, welcome to the Flipped Lifestyle Podcast.
Bryan: Hey guys. I appreciate y'all having me on here today.
Shane: I think this is a first Bryan because ... we're going to get into your story in just a second. Bryan is a truck driver, and we are actually recording this podcast, he is in his truck on the side of the road right now. Right?
Jocelyn: Not driving.
Shane: Not driving, he's not driving, but this is the first time I think anyone has ever recorded a podcast with us inside of a semi truck, so I'm pretty excited about that.
Bryan: Well, actually I've heard just about all y'all's episodes, so its ... I think yeah the first one y'all had someone that was a truck driver or is a truck driver. No, there's a truck driver in the forums.
Shane: That's right. There is. There is. I remember that podcast, but they were not actually in their truck.
Bryan: Yeah, they weren't actually in the truck.
Shane: That's where you took it to the next level, Bryan. You took it to the next level.
Bryan: Glad I could do that.
Jocelyn: I'm just curious. I know you spend a lot of time on the road. I'm sure that you listen to a lot of different stuff, but how did you discover us, and have you listened to everything?
Bryan: How I actually found you, I'm not a hundred percent. I believe what happened is I was just looking for a business podcast. I was looking for some more information on businesses, because I listen to the (inaudible) and things like that. Y'all's came up, and so I decided let's give them a try, started listening and, I don't know, got all the way up to one particular episode, and I was like, "All right. Well, they've got me pretty much sold. I've got this, but I want to see what else I can learn," so I jumped all the way back and started with episode one, which I actually had to manually download the first 30 because y'all had already cleared the 300 mark-
Shane: Right.
Bryan: -by that time, so I had to manually download the first 30 and then go from 30 all the way up to what I had listened to at that time.
Shane: Love it.
Bryan: I've listened to a whole lot of Shane and Jocelyn Sams.
Jocelyn: Bless your heart.
Shane: Right, bless your heart, man. I know we had you hooked here because I've heard you say y'all about five times, and as soon as you heard that hey y'all at the beginning of the show, you're like, "Wait a minute."
Bryan: Oh, yeah.
Shane: These are my people. These are my peeps. I've found my people.
Jocelyn: Yeah, so I was curious about that because I know you spend a lot of time driving, and you probably spend a lot of time listening.
Shane: Well, I'm glad that we have kept you company on many miles of road.
Bryan: Yep.
Shane: Hopefully, we can help you take everything to the next level, what you're doing. Maybe someday we'll get you off the road.
Bryan: Well, that's the objective.
Jocelyn: All right, so you are a driver right now, and tell us just a little bit more about your life,
In today's episode, we help Kevin decide between a course and a membership. FULL TRANSCRIPT Jocelyn Sams: Hey y'all, on today's podcast we help Kevin decide between a course and a membership.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What is going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to help another member of our Flip Your Life community take their online dream to the next level. We're really excited because we have met this member in person last year at Flip Your Life Live. Our guest today is Flip Your Life community member, Kevin Crowe. How you doing, Kevin?
Kevin Crowe: I'm doing good, how you doing?
Jocelyn Sams: We are great. It is great to talk to you today. Love Kevin's story, because he came into the live event last year, and it was so funny because he and another member of our community, Nick, they came up to me, I think it was at the reception, and they're like, "Hey, we're introverts too."
Shane Sams: It was all secretive like, "There's a club. We're the introvert club, and we're in it. So, we're all in it together."
Jocelyn Sams: Yeah, and I was pumped. I just ... I always will remember that, because it was just awesome. Like coming up, and they're like, "Hey, we're kind of like you." So, it was kind of cool. But you'll be really happy to know, Kevin's coming back to the event this year, and we're thinking about even doing an introvert room.
Shane Sams: Yeah, we're going to have it at Flip Your Life Live, dude, we're going to call it The Quiet Room.
Kevin Crowe: That's awesome.
Shane Sams: Yeah, it's going to be off over to the side, so during the working ... So, how Flip Your Life Live works, for everybody that's not been, Jocelyn and I get up on stage, we answer questions from the audience, and do all of our content, but then we actually have breakout sessions where we work on what we just learned. It's really chaotic when you put 100 people in a big room.
Shane Sams: It can get loud, people are talking, there's some music playing, but this year we're going to have the spa room, the quiet room, where we have the lights turned down a little bit, and it's like you go in there's going to be a sign that says, "Shh, online businesses being built." So, there's going to be an introvert room, man. It's going to be awesome. We thought about you, Kevin, when we came up with it.
Kevin Crowe: That sounds like paradise. Last time we just kind of tucked ourselves away in the back corner table.
Shane Sams: It was ... Everybody's just got their hoodies on just looking down.
Shane Sams: It's alright.
Jocelyn Sams: Yeah, exactly. I was talking to Shane earlier, and he's like, "Oh, you know, two introverts, it's going to be ... I'm going to have to talk a lot this show.", and I'm like, "Listen, introverts are not necessarily shy, they just need to be alone to process things, and to gain their energy back, that's all."
Shane Sams: Yeah, we were having a meeting yesterday, Kevin, you might be able to relate to this, and Jocelyn, I was like ... When I start talking I don't stop, which everyone-
Jocelyn Sams: Well, if you listen to our podcasts-
Shane Sams: To our podcasts you know, but as I was ... We were writing ideas on Post-it Notes, and I looked over at Jocelyn, and she was carefully writing these ideas on her Post-it Notes in perfect handwriting, and I'm just flying Post-it Notes out, I've got like 25 Post-it Notes, she's on the third one, and then when we started talking about them, I just start laying out Post-it Notes, and she's like, "Dude, calm down, one at a time. Let me process this.
In today's episode, Jocelyn and I reflect on the past, talk about our fears and struggles, and discuss plans for the future! FULL TRANSCRIPT Jocelyn Sams: Hey y'all. You're listening to episode 300 of the Flipped Lifestyle podcast.
Shane Sams: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What is going on everybody? Welcome back to the Flipped Lifestyle podcast. Super excited to be with you this week for episode 300 of the Flipped Lifestyle podcast. It's just me and Jocelyn today for episode 300. And if you're wondering what we're going to talk about on today's podcast, on this milestone episode of the Flipped Lifestyle podcast, episode 300. If you're wondering that, good, because so are we. We have no plan, we're going into this ... We tried to come up with some stuff and we just couldn't think of anything or figure it out.
Jocelyn Sams: Yeah. We had all kinds of ideas of things that we wanted to do. We've been talking about it forever. And a couple days ago our assistant emails us and she's like, "Hey guys, just wondering if you have anything for episode 300?" When in the back of her mind I know she's thinking, this episode is supposed to come out next week, get this done.
Shane Sams: We're batched ahead on all of our interviews before and after, but you guys have not recorded episode 300. And we started talking about it a little bit and we're like, why can we not think about this? Why can we not figure it out? Maybe we should have a guest on. Maybe we shouldn't have a guest on. Maybe we should talk about X. Maybe we should talk about Y. Maybe we should talk about Z. And we just could not come up with any topic. So what we decided to do for episode 300 is one, explore a little bit why we couldn't figure out what we wanted to talk about. Two, talk about some of the projects and things that we're doing right now and how that's going to impact what Flipped Lifestyle looks like in the future. And then we're actually going to go through the same questions. We're going to interview each other a little bit and talk about those internal fears that are holding us back. Those external obstacles that are getting in our way. And we're going to talk about our biggest business questions that we have for growing and scaling our business. Because we are not immune to fear, we are and not immune to the obstacles, and we are definitely not immune to all the questions that rise up. And we find ourselves right now in kind of a weird limbo in our business.
Shane Sams: We've got this huge live event coming up, Flip Your Life LIVE. It's happening September 19th through the 21st. We've got new projects that we've started. We recently acquired back some ownership in another company that we owned. So we're going to be able to grow that thing and make it more profitable now. And we've just got a lot going on and it's kind of left us in this weird paralyzed place. Have you ever felt that way in your business? Have you ever felt like there were things happening and you felt busy and you felt like things were going on, you had a lot of ideas, but you were just kind of stuck or plateaued? And that's kind of where we feel right now emotionally, mentally, and everything about our business.
Jocelyn Sams: Yeah we thought we would just give you a little bit of insight into what we're thinking, what we're working on, because we really haven't done that I guess in a while. And I was just thinking today that in August this is going to be five years of this podcast, which is kind of crazy.
Shane Sams: Unbelievable.
Jocelyn Sams: So we've come kind of a long way but of course there's a lot of things that we still want to do and a lot of places we still want to go.
In today's episode, we help Sarah sell without being too salesy or spammy. FULL TRANSCRIPT Jocelyn Sams: Hey y'all, on today's podcast we help Sarah sell without being too salesy or spammy.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is so great to be with you today. Wherever you're listening to the show, thank you for listening. We're really excited to welcome another member of the Flip Your Life community onto the show, so that we can help them overcome fears, breakthrough obstacles and take action on the next steps in their online business. Our guest today is Flip Your Life community member, Sarah Cottrell. Sarah, welcome to the show.
Sarah Cottrell: Hi, thanks so much for having me.
Jocelyn Sams: Welcome Sarah, I'm actually sensing a little theme here in the podcast. If you listened a couple weeks ago, we had another attorney on, and Sarah of course is an attorney. Tell us a little bit about you, your background and your online business.
Sarah Cottrell: Well, so I worked as a lawyer for the last decade. I graduated from law school in 2008, and last summer, after the last of our kids was born, I left my legal job to stay home with them. My path through being a lawyer was a pretty common story. This is true for a lot of lawyers, which is that I started practicing, and pretty early on realized it was not for me in the longterm. However, we had a lot of student loan debt, and I say we because my husband is also a lawyer. We actually met in law school and combined between the two of us, we had over $400,000.
Jocelyn Sams: Ouch!
Shane Sams: Oh my God. That is a lot of scary mountainous debt, especially when you're like, "I'm not going to use this degree anymore," right?
Sarah Cottrell: Yeah. It's basically like you have a mortgage, except there's no asset associated with it other than your own blood, sweat and tears.
Shane Sams: Wow, that's unbelievable. Are you still in debt?
Sarah Cottrell: No, we paid off all of our debt last June, so June of 2018.
Shane Sams: Well done, congratulations.
Sarah Cottrell: Thank you.
Shane Sams: I can't even imagine having that much debt coming out of college.
Jocelyn Sams: What a weight lifted, oh my goodness.
Sarah Cottrell: Yes. I was about two years in to practicing when I realized, "This is just not for me in the longterm." When you have over $400,000 in debt, you can't just chalk it all and leave. We had to make a plan to get out, and it had to be a longterm plan. You know a lot of personal finance guru types will say, "Do all these things and cut everything down, and then pay off your debt in like 5 months and then you'll be great." Well, when you have a mortgage size level of debt, you have to have a little bit of a longer term plan that is survivable for five or 10 years in my case. That's what we did.
Sarah Cottrell: We made a plan and got out of debt, and that enabled us to be in a position where I was able to stay home with our kids. I also have started doing some writing on the side, which is something that I've always been interested in. With a full-time job and young kids, especially a job that was a lot of research and writing, not a lot of time for writing.
Shane Sams: Well for one thing, what's crazy when you were telling your story I was like, "How was 2008 over 10 years ago?" I saw this thing on Facebook the other day, and it was like, people of a certain age you always think the 70s are 30 years ago. I do think that. I'm like, when was 1970? What, 30 years ago? When was 1980? What, 20 years ago? Really, 1980 was like almost 40 years ago and it doesn't seem like that...
In today's episode, we help Marty monetize his golf podcast. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's show, we help Marty monetize his golf podcast.
Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online and now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane: What's going on everybody, welcome back to the Flipped Lifestyle podcast. Great to be back with you again today. Super excited to welcome another member of the Flip Your Life community on to the show. Really excited about our guest today because he is a golfer and I love me some golf. So, welcome to the program, Marty Griffin. Marty, welcome man.
Marty: Hey, thank you so much for having me. I'm always happy to talk to anyone who's interested in golf, especially people who have kids who are interested in golf.
Jocelyn: Well, that would be us right now because our 10-year-old son, Issac, he has just started getting interested in golf a little bit. We did a golf camp this summer and he was really, really excited about it. And we should also mention that Marty is a fellow podcaster. So, it's always exciting to talk to someone who podcasts on our show.
Marty: Yeah, it's a ton of fun to do both of those things. I saw your picture of Issac at golf camp, and I was just like yes.
Shane: I think it's a sign. Issac's getting into golf. We've got a golfer on the show. All signs are pointing to getting him out on the range and out on the lakes this summer. So, we're going to do that and we're going to talk about golf later on today. But, Marty, tell us a little bit about you and your background and your online business.
Marty: I'm, like a lot of your community members, I'm a husband. I'm a father of two girls. We call them Moose and Goose. They're six and 10. I've been playing golf really, pretty much forever. I had some health issues early in life, and I actually had a couple open-heart surgeries. When I was 12 years old was when I had my second one. And the doctors told me that I couldn't do any of the sports that I was currently doing, which was wrestling and baseball.
Marty: So, I happened to follow my dad to the driving range one day and I had enough of a knack for it, and I enjoyed it enough that he saw that interest and he got me lessons. So, that was every single waking moment for about 15 years of my life was golf. I'm talking 16 hours a day over the summer, taking lessons, playing in national tournaments. I even tried to go pro for a little while.
Marty: So, I decided that in terms of my online business, like our good buddy Pat Flynn says, use your unfair advantage. I got 23 years in the bank doing something that I love that a lot of other people love, so I wanted to really flex that unfair advantage and really get into the golf side of things with my online business.
Shane: That's amazing. I played a lot of golf too, when I was a kid. I started playing when I was like 13. The first time I ever swung a club, my brother hands me a driver. I'm like, what do I do? And he goes, well, just hit it like a baseball, but point down. That's what he said. I'm like, okay, whatever. so I watched him swing for a minute and they showed me how to grip the club. I just torched this thing. It left the driving range straight ahead and I was just addicted. The first time I ever swung a club, this happened.
Shane: I got really into golf. We went every single day after school, me and my buddy. We would get straight in his car and drive to the next town over to the golf club that we played at. And I bet you for four straight years, I played golf every day it wasn't freezing outside. The best job that I ever had, I was a lifeguard at a country club. There were three holes, seven, eight, and nine, wrapped around the pool.
In today's episode, we help Chris find the confidence to build his side hustle business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast we help Chris find the confidence to build his side hustle business.
Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. Super excited to welcome another member of the Flip Your Life community onto the show so that we can help them take their business to the next level.
Shane Sams: But before we do that, want to remind you that the Flipped Lifestyle podcast is brought to you by the Flip Your Life Community. We do not sell ads, sponsorships on our show. We are completely supported by you the listener and our members inside of the Flip Your Life community. We would love to help you take your online dreams to the next level, just like we're about to help our guest today.
Shane Sams: If you'd like to learn more about the Flip Your Life Community, go to flippedlifestyle.com/flipyourlife and you can check out all of our amazing membership options we have. We have an entire community of hundreds of entrepreneurs from around the world, courses that can help you at any stage of your online business and if you need a little bit more help from me and Jocelyn, we do live member Q and A's every single month. We'd love to have you in there. Check it out over at flippedlifestyle.com/flipyourlife.
Jocelyn Sams: Now it is time to introduce today's guest Chris Holdheide. Welcome to the show.
Chris Holdheide: Hi Jocelyn, hi Shane. Thanks for having me on the podcast. I really appreciate it, thanks.
Jocelyn Sams: Yeah, we are excited to talk to you today and we cannot wait to meet you in person in Lexington in September. We're very excited that you are coming and that someone in your family too, right?
Chris Holdheide: Yes. Actually, it's me and my twin brother. We both signed up at the same time and decided -
Shane Sams: That's awesome.
Chris Holdheide: Yeah, we kind of debated it at first and then I kinda told him ahead of time that I was gonna buy my ticket and I kinda got him to, push him a little bit to buy his ticket and then, lo and behold here we are, we're going. We're gonna be there.
Jocelyn Sams: Well are you guys identical twins, first of all?
Chris Holdheide: Yes, we are.
Shane Sams: Do you have identical businesses?
Chris Holdheide: No.
Jocelyn Sams: And, are you not going to switch name tags at the event? I'm just curious.
Chris Holdheide: We might, just never know.
Shane Sams: See that would just totally mess me up. You look down, you're sitting at different tables. I'm on stage. I'm getting confused. I wouldn't know what was going on, man. You can't do that to us, man.
Shane Sams: So before we get started and get deep into your story and help you take your business, what you're working on right now to the next level. Like, what made you decide to come to Flip Your Life LIVE in Lexington, Kentucky this September? What was the big, you know you said you kinda looked at it, you thought about it, and you wrestled with it. What pushed you over the edge and then allowed you to push your brother over the edge too? To drag him down I-75 kicking and screaming to Lexington?
Chris Holdheide: I'd been to several conferences over the years, but a lot of them were ... They're very generic and they just had a lot of you know content where it was just like, I felt like it didn't really help me or improve or help me move forward with my business. I wanted something that was a lot more hands on and that's what you guys were talking about,
In today's episode, we help Evan overcome her fear of charging for her products. FULL TRANSCRIPT Jocelyn Sams: Hey y'all! On today's podcast we help Evan overcome her fear of charging for her products.
Shane Sams: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. Super excited, super pumped, cannot wait to talk to another member of the Flip Your Life community today about growing and building their online business so that they can find the freedom they want in their life. Our guest today is Evan Garrapy. Evan, welcome to the show.
Evan Garrapy: Thank you, I'm so excited to be here.
Shane Sams: We already changed Evan's life before the show even started. Because I asked Evan before we got going, I said, "How do you say your last name?" And she said, "It's really hard, it's Garrapy." And I said, "Oh, it's like therapy, but Garrapy." And she's like, "I've never thought of that!"
Evan Garrapy: So helpful.
Jocelyn Sams: Yes, we'll send you our bill for that later, right.
Shane Sams: Exactly. That was worth the call, worth the call.
Jocelyn Sams: All right, well we are very, very happy to have you on the show today, and I'm really, really interested in what you do. So let's talk a little bit about that. Tell us about you, your background, and about the website that you started.
Evan Garrapy: Yeah. In 2007, after my grandmother passed away, my dad's mom, I got really interested in researching family history, because I realized there were so many things I wanted to ask her, and I would never get the chance to. And one of them was about her German heritage that she was really proud of. And I just felt like, I didn't write anything down, I didn't ask her questions, so I scraped up enough money to buy an Ancestry.com account, and I taught myself over the next, what is it now, 2007, 12 years I guess, how to trace my family online. And I've learned a lot, so I started a website to teach other people how to do the same thing.
Shane Sams: That's amazing that you say that, and I want to dig deeper into your background too, like what you do outside of the online world. But I have tried to do the Ancestry.com thing, because I'm kind of like ... Everyone thinks, because we work online, that we know everything about computers, and every website.
Jocelyn Sams: False.
Shane Sams: This was false. So my mom one time, we got one of those DNA kits, and my dad got one. I tried to get on there and figure out how to start ... In the commercial it's like, "I clicked the leaf and I knew that Alexander Hamilton was my second cousin." That's so stupid because that is not how it works.
Evan Garrapy: Not quite.
Shane Sams: Once you get in it, you just get overwhelmed and confused. I couldn't figure it out, I gave up. I tapped out. So that's what you kind of do, right?
Evan Garrapy: Exactly. I kind of compare it to that last scene of Raiders of the Lost Ark, where they're in that big ... The warehouse with all the crates. All the answers are in that big warehouse, but you would never know where to look unless you already knew where they are. So I just kind of teach people how to navigate the warehouse.
Shane Sams: That's amazing. That just shows ... We were talking off air about how, I'm like, "No one's ever done anything like this. This is an amazing niche." If you just keep figuring out things that you've figured out how to do, you will eventually figure out how to start an online business. It's just going to happen.
Shane Sams: Tell us more about your background too, like what's your actual background,
In today's episode, we help Crystal launch her product and find customers. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's show, we help Crystal launch her product and find customers.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? All right, let's get started.
Shane Sams: What's going on, everybody? Welcome back to the Flipped Lifestyle Podcast. Super excited to be back with you today. We've got another member of the Flip Your Life community on the show, and we are going to help them take their online dreams to the next level. Want to welcome Crystal Harper to the program today. Hey, Crystal. How you doing?
Crystal Harper: Hey, guys. Thanks for having me.
Shane Sams: And I'm super excited to have Crystal on the show, because Crystal is one of our private mastermind people. We've been working with her for a few weeks, now. And she has taken massive action and made massive progress in her online business, and we're ready to get to the next level, and go to the next steps.
Jocelyn Sams: All right, it is great to have you here today, and I look forward to everyone else in our audience knowing more about your business and what you are up to. So let's start out by telling everyone a little bit about you, your background, and what you are doing online.
Crystal Harper: Okay, well I got my bachelor's degree in psychology back in 2007. And back then, I was planning on getting my PhD in clinical psychology, but I actually had a daughter right after I graduated, so I decided to take time off from school. I became a waitress. I wanted to be on my daughter's schedule during the day, so her dad watched her at night, and I worked at night. But when I turned 30, and my daughter started first grade, I decided to go back to school for my teaching certification, thinking that I would be on my daughter's schedule. But once I was in the program, I realized that wasn't really the case. So I started thinking that working in the classroom wasn't really what I wanted to do, so I decided to go back to school again and get my Master's degree in e-learning, which I will graduate from in December.
Crystal Harper: So I've just kind of been on the fence of where I'm going. And then I ran into you guys, beginning of April, and I just felt like that's where I needed to be. I've just always wanted to own my own business, but never knew how I could possibly do that. Yeah, like I said, I just found you guys and the rest is history.
Shane Sams: It's funny, because Crystal, when she says, "I found you guys," here's what she actually means. So Crystal finds our podcast, signs up for the membership, buys a ticket to Flip Your Life live, and she went to our private mastermind, all within a week. I'm watching this happen, as the week's going on. Monday, I see ... Like, "Oh, we got a ticket to Flip Your Life live. Whoa, they joined the community. Wow! They signed up for private coaching!" What is going on here? So you dove into the deep end.
Jocelyn Sams: You went all in, Crystal.
Crystal Harper: I did.
Jocelyn Sams: I like that. And you're also our people because I like how you're like, "Okay, so I started out to work in education, and then I decided I didn't want to work in education."
Shane Sams: Pivot.
Crystal Harper: Yeah. Right?
Shane Sams: All right, like, "Fork in the road, go left. I don't even know what's right. Let's just go left."
Jocelyn Sams: Oh, that's sort of the way we were. We were kind of like, "We want schedule flexibility. Let's be teachers." And then we're like, "No. Let's not."
Shane Sams: That's not as peachy as you think it is. You Know?
Crystal Harper: I know.
Shane Sams: But it is really important for people to take that lesson, though.
In today's episode, we help Jennifer scale her yoga business online. FULL TRANSCRIPT Jocelyn Sams: Hey y'all on today's podcast we help Jennifer scale her yoga business online.
Shane Sams: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your host, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right, let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle podcast, it is great to be back with you again today. Really excited about today's guest because this is going to be an interesting show. We've been talking a lot on the podcast about different ways to live the flipped lifestyle, different ways to take control of your life, to be able to make your own money to become and stay self employed, offline, online, work from home, work in your office, wherever it may be.
Shane Sams: And this episode is going to fall squarely in the middle of every one of those possibilities because we have someone that has flipped their life through their brick and mortar business, but now they want to scale it online. There's all kinds of, we're at a fork in the road and there's 47 prongs on the fork. So we're going to dig into this a little bit today and see if we can make sense out of it. We want to welcome flip your life member Jennifer Dixon to the show.
Jennifer Dixon: Hey guys, thank you for having me.
Jocelyn Sams: We are very, very happy to talk to you today. Jennifer is one of our more active members. We see her over and over again on member calls-
Shane Sams: Asks amazing questions and I was telling her off air before we started the show. Set a new world record for amount typed into the podcast intake form. I mean we're talking to some multiple paragraphs here folks. I mean it was impressive. It was very impressive.
Jocelyn Sams: Okay, so let's just end this podcast now and maybe you should write a novel.
Shane Sams: It's prolific that's it, that's right. You just to write a book and it'll be so prolific that no one won't be able to help but purchase it.
Jocelyn Sams: Like podcast done that is like a record.
Shane Sams: That's a record. We'll see y'all next week. Bye. All right, so first of all, before we get started tell us about your background. How you ended up doing what you do now in your brick and mortar business. Right? And then maybe a little bit about how you found us and then we'll jump from there?
Jennifer Dixon: Okay. So you all can tell me to speed it up or slow it down because as you can tell, I'm not great at brevity. That might be the Southern roots. I don't know. We just go slow.
Shane Sams: We'll edit you out, it's okay.
Jennifer Dixon: All right, so I got into yoga about 10 years ago. I was really active and running, I was training for a marathon at the Disney marathon, actually with my sister and doing crossfit at the time. And I herniated a disk in my low back and I went from being able to sling weights around and run for hours on end, which I used to love to do, to basically being bedridden. I went through eight rounds of four epidural shots in my back. I wasn't even 30 at the time. And the next step really was surgery is what the doctor had said. And I was not willing to do that. My Dad's had back surgery and I am not a huge fan of the ramifications of that. So, my boyfriend now husband at the time was like, "Why don't you try yoga?" And I was like, "Yoga is for sissies." Famous last words.
Jennifer Dixon: And he took me to my very first heated power class, and when I was getting into the studio, I had to use the handles to get out of my car, my back was hurting so bad. And by the time the class was over, I could touch my toes and my back didn't hurt. And ever since then I basically practice nearly every single day for this'll be, I think my 10th year.
In today's episode, we help Beth find an audience for her online business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all! On today's show we help Beth find an audience for her online business.
Shane Sams: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now, we help other families do the same. Are you ready to flip your life? All right, lets get started.
Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to talk to another member of our community so we can help them take their online business and their online goals and their dreams to the next level.
Shane Sams: But first we want to let you to know that the Flipped lifestyle Podcast is brought to you by The Flip Your Life Community. That's where we teach real people, just like our guest and just like you, how to start, build, and grow their online business. We are proud to be one of the only business podcasts that does not sell ads or sell interview spots to guests who are selling their latest book or affiliate products. No, we are 100% supported by our members, listeners, and fans. That keeps us independent, free, and focused on doing what's best for you, the Flipped Lifestyle listener.
Shane Sams: We'd love to have your support and support you in your online business journey inside of The Flip Your Life Community. Members get early access to the Flipped Lifestyle podcast each week, bonus and extended episodes of the show, complete access to our entire training library of courses to help you start, build, and grow your own online business, and access to hundreds of other family focused entrepreneurs from around the world in one of the most active business communities online. So help us keep the Flipped Lifestyle Podcast ad and affiliate free all while we help you build your dreams and create a better future for your family. We have affordable plans starting for as little as 19 dollars a month and your first month comes with a 30 day money back guarantee. You can learn more at flippedlifestyle.com/flipyourlife. Join today, we appreciate your support and can't wait to help you reach your goals online. That's flippedlifestyle.com/flipyourlife, join today.
Shane Sams: And with that we are super excited to bring on a real member of The Flip Your Life Community. Our guest today is Beth Dekker. Beth, welcome to the Flipped Lifestyle Podcast.
Beth Dekker: Thanks for having me I'm excited to be here!
Jocelyn Sams: It is awesome to have yet another member of the Dekker family in our community. We also have your brother-in-law, Dan, and his lovely wife Rebecca.
Shane Sams: Yeah. The Dekker, they're taking over. It's kind of like they're taking over a whole wing. They may need their own forum eventually.
Jocelyn Sams: Dekker plan only.
Shane Sams: The Dekker forum may be an exclusive membership, you've got to pay extra. You gotta be a true Dekker or related to a Dekker to get into that.
Beth Dekker: There you go. That's another level.
Jocelyn Sams: That would definitely be a fun group to be a part of, I'm sure. But we are very excited to have you in our community and we look forward to talking to you today about how to grow your online business. So tell us a little bit about you and your background and what you are doing online?
Beth Dekker: Well, thank you so much for having me. I have been listening to the podcast for the last few years but I only recently joined the community. I'm kind of at the very beginning of the process. But I am coming to the Flip Your Life LIVE Event this year and I'm really excited about that. I have spent the last 13 years or so as essentially a support person for small business owners. That's been kind of my day job for several different entrepreneurs. I've had many titles,