The Almost Daily Show: Recent Episodes
Out of the Cave Media
In this episode, we talk about what you can do to capture the attention of your prospects in what is often a crowded market. We also go into the different mindsets you need to penetrate before you can reach the rational mind of a prospect.
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In this episode, we talk about packaging and pricing your services based on what your market will bear and what you can do to ensure you set yourself up for long-term success with your prices, packages, and facility!
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In this episode, we talk with Zoltan about his new project the United States Fitness Association a California 501 (c) (3) not for profit corporation.
The USFA was established to further develop the sport of fitness for the average athlete and to make competing accessible, enjoyable, and rewarding.
Find out more at: https://myusfa.org/
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In this episode, we talk about Facebook Messenger bots, how people interact with them, what it takes to build a great bot, how to make them interactive and why bots operate differently than email marketing!
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In this episode, we talk about the process of building and designing effective processes and how to organize your team around them.
If you listened we're giving three stickers away to the first three people who email us the name of the movie we used a quote from in the podcast! Email hello@ootcmedia.com
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In this episode of the Almost Daily Show, we talk about why it's so important to keep your marketing message simple and easy to understand!
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In this episode, we talk about what you can do to prequalify your prospects and what the process should look like from marketing to making the sale!
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In this episode, we talk about what pieces of your offer make a campaign effective and how you can build your own offer that showcases your brand, your people and the experience people can be excited about!
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In this episode, we talk with Coach Shane who has some incredible lessons and a powerful story to tell to hopefully help some people in the same or similar situations when owning a gym or coaching at one!
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In this episode of The Almost Daily Show, we talk about why the process of creating Facebook ads is a scientific process that requires testing and optimizing, how to go about replacing yourself and scaling your business to be ready for the next level.
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In this episode, we talk about how you can go about building corporate programs for your business and what it looks like to build and manage one.
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In this episode, we talk about the new Facebook algorithm and how you can react and respond to it, National or global advertising vs local, and influencer plus micro influencer marketing.
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In this episode, we talk about the process of testing, optimizing and working to understand what the ideal ad is from the data and information you've collected and what the process looks like to find it!
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In this episode, we talk about a trend that is taking the fitness and the affiliate world by storm...the 6-week challenge and whether or not it's a good idea for long-term success in your business!
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In this episode, we talk with Eli from MDI Apparel about on-demand printing, the CrossFit Open and how you can best prepare for the necessary apparel for the event!
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In this episode, we talk about several different ways you can find staff for your business and what you should look for when hiring them!
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In this episode, we talk about how you can organize your content calendar and what you should be including in that calendar to showcase your business and make it shine!
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In this episode, we talk about what your marketing should look like to attract people to your facility in the New Year. This is an especially busy time for people in the fitness world!
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In this episode, we talk about what 2017 looked like for us and what we are planning for 2018!
Thank YOU for being part of our journey! We could not do this without all the support we receive from all of you!
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In this episode, we talk about why you should create content that specifically focuses on special days during the holidays and key events that happen throughout the year.
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In this episode, we talk about holding yourself accountable for not only your duties but to your team's ability to finish tasks as well. Lastly, we talk about how to create time management principles around your day and how to organize critical and noncritical tasks.
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In this episode, we talk with Danny from Caffeine and Kilos about the journey through build a movement, being a gym owner and what the journey has been like!
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In this episode, we talk about how best to use videos in your marketing, what kind of quality they need to be and what the best avenue to put them out is!
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In this episode, we bring on Mike Jesowshek, CPA with JETRO and Associates. Mikes joins us to talk about the difference between using employees and independent contractors and what the pros and cons are for each!
You can find more about Mike here: https://www.jetrotax.com/
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In this episode, we talk about what you can do to build awareness around your brand during the holidays and what your holiday marketing plan should look like!
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In this episode, we talk about the difference between cold and warm leads and what it means in terms of being able to get them to do business with you!
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Today we answer a question on how you can get started with a corporate wellness program in your facility!
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In this episode, we talk about the best way to onboard new clients into your facility and how you might be creating bottlenecks in your entry process if you don't have the right options for the right people.
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In this episode, we talk with Chris Cooper from Two Brain Business about the long game, relationships and what it takes to run a successful business while focusing on building the relationship with your customers!
Find more about Chris at: twobrainbusiness.com for gyms twobrain.com for those outside the gym industry
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In this episode, we talk about the difference between branding and advertising and what you should be doing to leverage both in your marketing efforts and long-term plan for success!
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In this episode of the Almost Daily Show we talk about how you can market your business and build your brand with little to no budget to devote to marketing!
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In this episode, we talk to Joe from Olney CrossFit about his gym, where he's at and we're going to troubleshoot a problem on the spot!
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In this episode, we talk about pricing, understanding what the market will bear and what you need to do to get people excited about your business rather than your price.
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In this episode, we talk about the hot-button topic in the gym industry right now:
Is rebranding the right direction for a successful affiliate business in a seemingly commodity-based market?
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Welcome to episode 008 of Q&A Fridays! In this episode, we talk about: -How do you start podcasting? -Organizing your marketing calendar -Organizing your marketing meetings -Do you need to rebrand to be successful in the affiliate market?
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In this episode, we talk about how to start marketing your business in three easy steps and how to make sure that what you're doing is going to keep you on the right track long-term.
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In this episode, we talk about Google posts a new feature introduced by Google that allows you to make social posts for people who search for your business on Google!
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In this episode, we talk about some of the reasons why you are not getting a lot of leads or why your business is slower than it's been in the past.
It comes down to fundamentally understanding what your message it and being able to articulate that message across all your channels!
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In this episode, we talk about why purchasing a cookie cutter system eventually lumps you into a commodity market and eliminates differentiation in your specific business.
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In this episode, we tackle some questions about messenger marketing, text marketing and we talk about using the incredible product Instagram has created with their version of live!
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In this episode, we talk about what you can do if you find yourself always starting something new up and then not being able to be consistent with it in the long run.
Often we end up on this roller coaster of success and failure as business owners and it doesn't have to be that way!
As mentioned in the show
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In this episode we talk about displaying your why and your company vision and why it is so important to be able to display it in a way that gets both your staff and customers excited about following your brand!
What is your why? Email us and let us know (hello@ootcmedia.com) or join our facebook group and post it up!
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In this episode of Q&A Fridays we talk about: what's more important quality content or quantity of content, How do you maximize your time when you don't have any left to produce content, and how do you go about scheduling Facebook Live segments.
As always if you have questions email them to us at hello@ootcmedia.com
If you like the show please leave us a review! We would absolutely appreciate it if you do!
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We spent the last week at Sprout Social HQ in Chicago and had a blast working with them and learning about some new programs they are introducing.
The coolest thing for us is to be able to design and build new program and utilities small businesses can use to make their lives easier with spending a ton of money!
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In this episode of Q&A Friday, we had a couple of great questions with those being: how do I use my content marketing to move people into programs I.e. consultations, seminars, 6-week challenges, personal training etc, How do I get leads when we are dead, and why is culture so important in your marketing?
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In this episode, we talk about why it is so important to produce original for your brand to build the ultimate relationship with consumers who follow you.
Relying on content that is mass produced for everyone makes you look EXACTLY like everyone else!
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In this episode, we talk to the founders of S3 a turnkey supplement success system about how to build a profitable supplement store in your fitness, chiropractic practice etc!
More more info on Jessica and Chris and S3 Success go to: http://s3success.com/
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In this episode, we talk about why it is so important to be a leader that can inspire your team and drive them to continue moving forward. People need someone to follow that they trust and believe in. It's your responsibility to be that person!
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In this episode, we talk about the importance of tiered pricing, building platforms for online education, how you bridge the gap in online and in-person learning and why these two concepts go hand in hand in building and developing your offer.
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In this episode of Q&A Fridays, we answer questions about driving traffic to your blog, what your Facebook ads budget should look like, what brand equity actually means and what you do when you have a staff member who is just not good at any content production.
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In this episode, we talk about why it's so important to continuously build awareness around your brand and why a having a brand manager is critical to always understand the direction of your brand and keeping with the long-term strategy.
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In this episode, we talk about why it's so important to always have people who are high-level thinkers to talk to and to create and identify new ideas with.
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In this episode, we answer questions about: -How long should my content be on social media? -A repurposing strategy to save time -Is blogging still important with how popular videos are?
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In this episode, we talk about what makes a great referral program and whether or not using it is a good idea for your business.
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In this episode, we talk about SEO and what it means in today's market as compared to what it was in the past!
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In this episode, we talk about how you can differentiate yourself and create uniqueness in a commodity-driven world where everything appears to be the same to the consumer.
Thereby becoming THE Banana in a Bunch of Bananas!!
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In this episode, we talk about why it's so important to lead with value first in your marketing strategy and why it brings in the RIGHT business for your brand!
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In episode 002 of Q&A Fridays, we talk about: -How to tell the difference between a good marketing company from a bad? -What are the benefits of marketing automation? -What's the difference between marketing and sales? -How to sell a product using social media. -Why it's important to start using Facebook ads now before CPC rises as more people are selling on social media. -But I want to know how to engage comments on posts/blogs that you put on facebook from people that are not in your community currently. -How to have multiple website links in Instagram.
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In this episode, we talk about our upcoming publication and message of unity we want to portray to work to get every business possible working together rather than apart!
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In this episode, we talk about why it's so important to stay in contact with old clients and how to go about staying in contact with them to ensure your brand is always in front of them!
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In this episode, we talk about how to organize your long-term vision and then create a roadmap to success based on that long-term vision ensuring you are always ready to scale up and stay on the right path!
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In this episode, we talk about how to package your products so they provide an experience to your potential customers and as a result give the feeling of higher value!
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We are introducing a new Q&A segment every Friday at 10:00 am PST in the Almost Daily show to answer all of your questions! If you have questions email them to us at hello@ootcmedia.com and we will add them to our queue to be answered on a future show!
If you want to join in live you can also join our live broadcast on Facebook (facebook.com/ootcmedia), YouTube (https://goo.gl/WB2j5e) and Periscope (https://www.periscope.tv/ootcmedia/)
In this episode we talked about: influencer marketing, how you can build the right facebook platform for your business, how often you should update audiences, when to post when you have multiple things to post and can you get a youtube link for a scheduled video
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In this episode, we talk about networking and why it is so important in building up your business. The more friends and partners you have, the more awareness you will build around your brand!
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In this episode, we talk about how the sales process doesn't need to be about tricks. It needs to be about building a relationship with people and helping them understand what you offer, what they need and then deciding on whether or not your service fits their specific needs.
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In this episode, we talk about audio based content, why it's seeing huge growth and how you can use it to crush it in your market!
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In this episode, we talk about the Relationship Marketing Experience a unique and one of a kind service we created and are incredibly proud of!
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In this episode, we talk about how you can work to build relationships with everyone you meet, what it takes to build those relationships, why they're so important and why leading with value is always an ideal option!
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In this episode, we talk about how to go about selling your product or service, what your funnel should look like, collecting sales data and how you can go about replicating that process.
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In this episode, we talk about the grind of Entrepreneurship and what it takes to be successful in what is more often than not an incredibly fast paced world.
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In this episode, we talk about marketing your business on Instagram and Instagram Stories and why it can be an incredibly useful tool!
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In this episode, we talk about how we've been able to drive business through relationships without spending money on advertising!
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In this episode, we talk about why it is so important to always look back and analyze your process in your business. There is always room for constant improvement and if we focus on current process as part of what we do we are able to make those processes continuously better.
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In this episode we talk about using technology in your business, making sure it works for your business and that it is universally adopted across the board!
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In this episode of The Almost Daily Show, we talk about how to build and develop your strategic and long term vision and plan for your marketing and how to allocate a team and the financial resource to make it happen and execute on it!
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In this episode of The Almost Daily Show, we introduce our Little Ninjalinas. These girls are the masterminds behind our process and tasks manage solutions and the build out of applications like Infusionsoft.
They can also jump really high and leap over tall buildings!
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In episode 030 of The Almost Daily Show, we talk about how to create your company vision, what that vision should entail and how to showcase that vision and your long-term strategy to both your employees and the world!
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In this episode of The Almost Daily Show, we talk about the biggest thing that often holds you back from making progress or pushing forward with your goals.
Remember, sometimes you just need to make the commitment to do things. People who do are always the ones who come out ahead!
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In this episode of the almost daily show, we go live from beautiful Las Vegas Nevada and talk about our recent talk we gave to some Infusionsoft Partners about relationship based marketing and customer-centric business. This episode is about the fact that you always need to be in the learning mindset and that you will never know everything!
Those to learn continuously will be the ones who always come out ahead!
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In this episode of The Almost Daily Show, we talk about how to build a strong team and why your team is so important as you grow your business.
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In this episode of The Almost Daily Show, we talk about how to go about using Facebook Groups for your marketing and business support for your customers and potential customers and what paid vs. non-paid models of running Facebook Groups.
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In this episode of The Almost Daily Show, we talk about our upcoming trip to Las Vegas and what we will be doing while down there. Plus we had a great conversation about building a company, collaborating with those who are good at what you're not and much more!
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In this episode of The Almost Daily Show, we talk about the different mindsets that encompass the employee vs. the entrepreneur and why you should be cognizant of both!
Slight technical difficultiy on this one with the sound, but turns out we just couldn't hear eath other!
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In this episode, we talk about the process of scaling up and how to go about it as your business grows so that you do it propely and cna always provide the best level of service without strain.
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In this episode we talk about the long term game and what that means in terms of using a software solution like Infusionsoft to manage your sales and marketing pipeline to be sure you have the entire customer journey and the decisions they make along the way.
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In this episode, we introduce Jason one of our certified marketing Ninjas and talk about his experience and what makes Out of the Cave so different from his point of view
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In this episode, we talk about brand centric marketing vs. customer centric marketing and the shift we are seeing in the way people want to work with brands.
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In this episode we talk about how life can be hard to get through sometimes, but if you always work to put a positive spin on things it gets much easier to see the positive in everything!
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In this episode, we talk about the process of building raving fans and why focusing on the feeling of the personal interaction is so important to be able to not only get customers but to build a customer base that keeps purchasing your products and tells all their friends about it!
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In this episode, we talk about the difference between lead generation services and marketing services and what relationship based marketing is and works to accomplish over time.
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In episode 016 of The Almost Daily Show, we talk about how to make sure you're getting the most out of services you are paying for and how to approach the provider to ensure there's clear and open communication!
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In this episode, we talk about email marketing and some recent questions we've received about it. specifically, why open and click rates are seemingly low and what you should do about it.
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In this episode, we talk about why it is so important to maintain consistency in your brand as you continuously tell your story to the consumer.
We need to build the perception of our brand in the right way and in order to do this people need to see and feel a consistent message across your brand and all channels.
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In this episode, we talk about what the difference is between relationship marketing and other types of marketing and why building personality and culture in your brand sets you up to be successful for years to come.
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In this episode, we talk about local business development and why it's important to develop relationships in your local community with businesses near your facility.
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In this episode, we talk about why it's so incredibly important to hang out with your clients or your customers to really build a solid relationship and to build trust with them.
Our goal is to build trust first with everyone we meet because without trust you cannot build an effective relationship!
Want us to come speak and hang out with you and your crew? Email us at hello@ootcmedia.com
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In this episode, we talk about what it takes to be a great public speaker, how you can gain confidence in public speaking and how you can utilize your strengths to ensure you're always at the top of your speaking game!
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In this episode, we talk about the fact that you actually have to put in the work to get a return on your marketing and business investments. There is no magic marketing pill that will allow you to run your business on autopilot.
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In this episode, we answer the question: "Does my content need to be perfect before I release it"
This was a great question and something we have to think about from a human emotion and connection pathway. Who do people feel connected to? What are they afraid of and how can be we similar to them?
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In this episode, we answer a question from a listener who was wondering why they are not getting leads from an email nurture system they purchased where the sales rep promised leads.
We also dive into what an email system should do and how it fits into the customer lifecycle and what you should expect from it!
We absolutely love questions like these so if you have them let us know!
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In this episode, we talk about why it's so important to understand basic human emotions and how we can tap into those emotions by focusing on information and content that taps into those primary human emotions to build trust with your audience.
We're considering renaming this segment to "The Almost Daily Show" What do you think?
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In this episode, we talk about the new feature Snapchat has recently introduced, the Snap Maps and why they can be an incredible tool in your marketing efforts!
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In episode 004 we talk about why it's important to be aware of what's working in your marketing and when it's time to make a pivot shift if something is not working. Remember you can't just do the same thing forever and expect it to work.
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In this episode, we talk about how you should interact with the community that follows you or your brand. Just because you put out content doesn't mean you're finished. You need to engage and interact with your community to continue to build the relationship with the people who follow you or your brand!
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In this episode, we talk about culture and why this is the critical piece to building trust with both your customers and your employees!
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Welcome to the Relationship Experience! In this very first episode, we talk a little bit about, why we care so much, what we do and what our focus is on this show (hint the focus is on YOU!)
Always remember if you have questions please post them in the comments and we will answer them on a future episode!
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