Precision Farming Dealer Podcast: Recent Episodes

Precision Farming Dealer

The Precision Farming Dealer Podcast is the farm equipment dealer's audio sources for information on precision farming technologies and their application, as well as how to market, sell and service for increased customer value.

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On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, the leading minds at 3 of the top precision dealers in the business, Adam Gittins of HTS Ag, Jason Leary of Crystal Valley and Scott Staum of Central, share their strategies for the rest of the year and beyond.

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In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, we pay a visit to Eagle, Wis., farmer Tyler Troiola as he gets ready to use his John Deere See & Spray system for the first time.

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Hylio CEO and co-founder Arthur Erickson joins contributing editor Dan Crummett on this edition of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics.

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On this episode of the Precision Farming Dealer podcast, AgZen CEO and co-founder Vishnu Jayaprakash joins contributing editor Dan Crummett for a conversation about the company’s RealCoverage technology and how it allows farmers to spray more effectively. RealCoverage, which works with any generation of sprayer, allows growers to save up to 50% on spraying costs according to the startup company. Jayaprakash explains how the system takes the guesswork out of spraying and pays for itself in one pass.

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On this edition of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, 2 growers explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.

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On this edition of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, technology editor Noah Newman catches up with Bluewhite CEO and founder Ben Alfi for a discussion about the future of autonomy in agriculture and the company’s Robots-as-a-Service (RaaS) model. The Bluewhite autonomy kit retrofits to existing tractor fleets and implements. Alfi explains how the technology works and why the retrofit approach is widening the path to autonomy. He also talks about dealer opportunities, how Bluewhite is helping growers reduce chemical, fuel, and labor inputs, and shares his overall vision for the future of the company.

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For this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, 4 of the top minds in the industry share the mic for a special Most Valuable Dealership panel discussion. Ben Flansburg of LandPro Equipment, Bryan Fehr of Jenner Precision, Jason Leary of Crystal Valley Co-op and Scott Hoober of Hoober Inc. join Precision Farming Dealer executive editor Kim Schmidt on stage at the 2023 Precision Farming Dealer Summit for a discussion about their award winning organizations and the precision farming industry as a whole.

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In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, contributing editor Dan Crummett goes 1-on-1 with Carbon Robotics founder and CEO Paul Mikesell for a deep dive into the company’s LaserWeeder technology.

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Precision Farming Dealer contributing editor Dan Crummett catches up with AGCO application product specialist Joe Dimler for a deep-dive into the significance of the collaboration, how the smart spraying system works and when growers and dealers can expect to see it on the market.

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In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, contributing editor Dan Crummett talks with Ladd McCluskey and Kurt Kamin of Latitude Ag about the company’s Merlin IC System.

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On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, Precision Farming Dealer’s Dan Crummett goes 1-on-1 with Hylio co-founder and CEO Arthur Erickson. Hylio is a Houston area-based company that specializes in the creation of crop spraying drone systems. Although they work with farmers around the world, Erickson says row crop farmers in the Corn Belt and Sun Belt make up the biggest chunk of their customer base.

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The University of Mount Olive in North Carolina has launched a new Precision Agriculture minor for spring 2023. The university is partnering with local Case IH dealership B&S Enterprises to help build the program.On this edition of the Precision Farming Dealer podcast, brought to you by Ag Express, we catch up with Dr. Sandy Maddox, Dean of the UMO School of Agriculture and Biological Sciences, to discuss how the minor fills a critical need in the precision ag industry and whether more universities will follow suit.

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For this episode of the Precision Farming Dealer podcast, Keith Wendte joins us for a farmer’s take on precision technology and the improvements dealerships can make when selling it. Keith Wendte manages data and analysis for his family’s 7,000-acre Illinois operation from an office more than 200 miles away, after an impressive 37-year career as an engineer for International Harvester and CNH. Listen in as Wendte talks about the cutting-edge technology making a difference on his farm, the keys to successful data management, biggest challenges faced when adopting new technology, how dealerships can improve and more!

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The Best of ’22: Mainstreaming Autonomy, Benefits of Dealer-Agtech Partnerships & Celebrating 30 Years in Business On this edition of the Precision Farming Dealer podcast we’re revisiting the top 3 most listened to interviews of 2023.

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In this episode of the Precision Farming Dealer podcast we go 1-on-1 with Dana Dahms, precision farming associate product marketing manager for CNH Industrial.

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In this episode of the Precision Farming Dealer podcast we’re headed to Fresno, Calif., for FIRA USA 2022.

We catch up with Swarm Farm, GUSS Automation, Naio Technologies and Carbon Robotics representatives for a look at the newest ag robots hitting the market.

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In this episode of the Precision Farming Dealer podcast we sit down with Maximilian Hiltmair, Strategic Marketing Manager for Trimble.

On the 10th anniversary of Trimble RTX technology, Hiltmair examines what’s next for correction services in the precision ag industry.

Hiltmair also addresses dealer concerns about autonomy, fills us in on the company’s new RTX integrity monitoring system and talks about what farm equipment dealers should know about the future of RTX.

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In this episode of the Precision Farming Dealer podcast, we go 1-on-1 with Linco-Precision owner Skip Klinefelter for a conversation about his company’s recent expansion and the future of precision ag in general.

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In this episode of the Precision Farming Dealer Podcast, you’ll hear Jim Lappin, AMVAC director of SIMPAS product portfolio & alliances, and Caleb Shultz, AMVAC Retail Channel Precision Ag Services Lead, break down the basics of the SIMPAS application system.

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California Occupational Safety & Health Standards (OSHA) rules prohibit the use of autonomous or semi-autonomous equipment without a driver unless it’s part of a temporary permit.

In this episode of the Precision Farming Dealer podcast, you’ll hear Joani Woelfel, president and CEO of the Far West Equipment Dealers Association, talk about the ongoing regulatory battle over autonomous tractors and what needs to be done to change the rules in California.

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Case IH and Raven Industries debuted an autonomous spreader Aug. 30 at the 2022 Farm Progress Show. The Case IH Trident 5550 applicator with Raven Autonomy combines driverless technology with an agronomically designed spreading platform.

In this episode of the podcast, you’ll hear leaders at Case IH and Raven talk about the potential of the autonomous spreader and get a customer perspective on the new technology from a Canadian farmer who’s currently using it.

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Ryan Molitor, the former director of customer experience at Raven Industries, was recently named CNH Industrial’s new director of precision technology for North America.

In today’s episode, Molitor talks about his new role and how CNH is taking a new approach to precision technology to better support its dealers.

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In this episode of the Precision Farming Dealer podcast, Precision Planting’s Dale Koch and Doug Wright discuss the components of Radicle Agronomics, the new parallel sales network Precision Planting is developing to sell the solution, what the new sales strategy means for Precision Planting’s traditional dealer network, how Radicle Agronomics will work with the company’s existing offerings and much more.

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We’re digging into the archives to bring you a replay of our most popular episode ever — a conversion with Dan Cosgrove, CEO of Growers Edge, a fintech and data solutions company serving ag retailers and input manufacturers.

Data-driven partnerships are emerging among farmers, ag retailers, dealers and manufacturers to validate pre-, post- and in-field economic decisions. Growers Edge primarily works with ag retailers to develop a warranty around their products to guarantee certain yields to farmers if they adopt their products.

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In this episode of the Precision Farming Dealer podcast, Apex.AI co-founder and CEO Jan Becker joins me to talk about the capabilities of Apex.OS, Apex.AI’s partnership with AGCO, Becker’s deep background in autonomous vehicle applications and much more.

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AGCO is thinking retrofit first in its approach to autonomy. The OEM is designing technology that will meet farmers’ needs, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine. Seth Crawford, AGCO’s senior vice president and general manager of precision ag and digital, says it’s the best business opportunity for AGCO, as it positions the company to address farmers’ agronomic needs and deliver economic benefits.

In this episode, Crawford talks through AGCO’s retrofit-first strategy, its tech stack, its moves to add onto its autonomous capabilities and much more.

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In part 2 of this 2-part series, Jim Steinke, Ag Express’ vice president of sales and marketing talks about Ag Express’ expansion plans, the barriers and gaps the company is working to fill, including addressing the ongoing, industry-wide supply chain shortages, and much more.

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In this episode of the Precision Farming Dealer podcast, part one of a two-part series, Jim Steinke, Ag Express’ vice president of sales and marketing, discusses the history of Ag Express Electronics, how the company has evolved in the last 30 years and its relationship with dealers and OEMs.

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Case IH dealer Titan Machinery recently announced a new partnership with agtech company Augmenta to offer customers a smart and automated variable rate application system.

Titan Machinery has more than 100 locations in the U.S. and Europe, but the partnership will give farmers in the Midwest in particular access to Augmenta’s VRA control device.

This is the latest of Titan Machinery’s ongoing partnerships with agtech companies. Such relationships ensure dealers have the technology customers want, says Sam Christianson, Titan Machinery’s director of precision and machine control systems.

In this episode of the Precision Farming Dealer podcast, Sam explains how the partnership conversation started between Titan Machinery and Augmenta, what benefits the dealership and its customers will receive from working with Augmenta, and what other precision initiatives Titan Machinery currently has in the works.

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In this episode of the Precision Farming Dealer podcast, you’ll hear excerpts from a more than 2-hour conversation with Bryan Fehr, manager of Jenner Precision, salesman Nate Kelson and precision support specialist Andrei Hildenbrand about the practices making their business successful.

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In this episode of the Precision Farming Dealer podcast, Gary Wickham, CEO of MagrowTec, discusses the details of MagrowTec’s magnets for sprayers; the dealer, OEM and big-box retailer channels the company is pursuing to get their product onto more farms; his thoughts on OEMs’ interest in smart sprayers; and much more.

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In today’s episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, associate editor Brian O’Connor talks with AEF vice chairman Andrew Olliver at the 2022 PlugFest about the capabilities of the new high-speed ISOBUS, its potential and the common goals of PlugFest.

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In today’s episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, we’re bringing you the full replay of the first-ever manufacturer panel discussion. Listen in as the panelists field questions about their companies’ newest initiatives, outlook on autonomy and the approaches and tactics they see embraced by their top-performing dealers.

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In this episode of the Precision Farming Dealer podcast, we bring you the second installment of our two-part series with Colin Rush, Clean Seed Capital’s chief operating officer. Join us as Colin talks about the company’s roots in regenerative agriculture, and strategic focus in 2022 and beyond.

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In this episode of the Precision Farming Dealer podcast, we bring you the first installment of our two-part series with Colin Rush, Clean Seed’s chief operating officer. In part one, Colin introduces the SMART Seeder MAX, explains how the company is choosing dealer partners and outlines the sales strategy for this new precision technology.

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Deere’s Autonomous Tractor & Mainstreaming Autonomy With Scott Shearer by Precision Farming Dealer

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Today’s episode of the Precision Farming Dealer podcast features highlights from the top five most-listened-to podcast interviews of 2021. Conversations range from practical advice about hiring new dealership staff to precision agriculture’s impact on the environment to interviews with CEOs of two high-profile precision ag tech companies.

Join us as our guests share details of a precision sales internship program that appeals to people without an agriculture background, role of dealers in an increasingly automated ag industry, cutting-edge precision technology and more.

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Tim Norris, co-owner of Box Concepts Consulting, has seen firsthand how identifying your business’ vision can motivate your employees, no matter how many people you have. The former CEO of Ag Info Tech, Precision Farming Dealer’s 2015 Most Valuable Dealership, grew that Ohio precision business, joined a startup that was acquired by Raven Industries and then worked for Raven before going into consulting.

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In this episode of the Precision Farming Dealer podcast, Zetifi CEO Dan Winson and Dave Lamb, chief scientist of the Food Agility Cooperative Research Centre and professor at Australia’s University of New England, discuss the Farm-Wide Wi-Fi Project’s scope, how it will benefit farmers, the target customer cost for this equipment and why connectivity will be vital for the future of farming.

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In today’s episode of the Precision Farming Dealer podcast, Alexei Andreev, managing director of Autotech Ventures, details his predictions for the technologies that will transform the agriculture industry, how big tech companies’ potential involvement in agriculture would affect the industry and dealerships, and where agriculture is experiencing a “new space race” in investment and development of technology.

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In this episode of the Precision Farming Dealer podcast, brought to you by Trimble, listen in as Paul Mikesell, Carbon Robotics’ CEO and founder, explains the technology powering the LaserWeeder; the autonomous robot’s specs, accuracy rate and current deployments; the benefits of using lasers to control weeds and much more!

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In this episode of the Precision Farming Dealer podcast, Paul Jasa, extension engineer with the University of Nebraska, explains why he and the University of Nebraska prefer the term “site-specific crop management” instead of “precision agriculture” and talks through the decision-making process for using technology as a tool.

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In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.

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In this episode of the Precision Farming Dealer podcast, Igino Cafiero, CEO and co-founder of Bear Flag Robotics discusses the acquisition, how dealers will interact with Bear Flag’s technology, what’s next in the development of the company’s autonomous offerings and the future of farming.

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In today’s Precision Farming Dealer podcast Michael Ott, CEO of Rantizo shares some background on the ag tech company and how they are looking to grow their network of drone service and work closely with precision farming dealers who already have established relationships with farm customers.

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In this episode, brought to you by Trimble, we caught up with Curt Blades, AEM’s senior vice president of agriculture and forestry, about how the study was conducted, what some of their key findings were and how they broke that down into terms people outside of ag will understand.

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In this episode of the Precision Farming Dealer podcast, we talk with three members of Hutson Inc.’s Integrated Solutions team, Karl Huebner, Integrated Solutions manager for Hudson Inc., and Andrew McCallister and Connor Smith, both prior interns who share how they are mainstreaming precision through their intern program.

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In today’s podcast Frank Lessiter sits down with retired USDA soil scientist Don Reicosky, a leading expert on carbon cycle management in agriculture. An internationally recognized author and speaker, Reicosky was among the first to research the relationship between C02 and tillage.

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In this episode of the Precision Farming Dealer podcast, we're joined by three members of the peer group, formed from about a dozen precision farming managers, who'll tshare their top takeaways from being a part of the group and how it’s directly benefited their precision business.

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In today's Precision Farming Dealer podcast, we'll hear from two dealers who share how they are adding autonomy equipment to their precision line up and how and when they are looking to incorporate self-driving technology sales and service into their business plans of the future.

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In today’s Precision Farming Dealer podcast we assembled 3 experts for a roundtable discussion on the realities of cyber threats (and it’s not just a big dealer problem), the importance of aligning what’s most valuable with where you are most vulnerable and implementing an action plan for protection.

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In today’s Precision Farming Dealer podcast, we share excerpts from our recent conversation with Michael Langemeier and Michael Boehlje with Purdue University’s Center for Commercial Agriculture, on what role dealers will play in bringing next generation technologies to their customers, along with the types of skill sets needed to adapt to the changing farm technology landscape.

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In today’s Precision Farming Dealer podcast, part 2 of 2, supported by Ag Express Electronics, founder of HTS Ag, Arlin Sorenson outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.

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In today’s Precision Farming Dealer podcast, part 1 of 2, supported by Ag Express Electronics, The founder of HTS Ag, Arlin Sorenson, dissects the difference between viewing change as an business opportunity vs. disruptive chaos, drawing on personal experience and evolution.

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In this episode of the 2020 Precision Farming Dealer podcast series, supported by Reichhardt Electronic Innovations, we share highlights from several conversations with members of RDO Equipment Co’s. precision farming team during our visit to recognize the dealership as the 2020 Most Valuable Dealership.

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In this episode of the Precision Farming Dealer podcast, we welcome in Eis Implement owner Jon Eis, precision farming manager Eric Hagenow and precision farming specialist Phil Davister to talk about how each of them define their role within the dealership’s precision business, lessons learned building the business and advice for how to improve culture and accountability.

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In this episode of the Precision Farming Dealer podcast, we share excerpts from Editor Julia Gerlach’s conversation with Dan Cosgrove, CEO of Growers Edge, who discusses some of the recent shifts in prescriptive farming practices and the importance of validating results to ensure payback for farmers.

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In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Skip Klinefelter, owner of Linco Precision in El Paso, Ill. who discusses some of the current and future business opportunities and considerations for dealers.

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In today’s Precision Farming Dealer podcast, we assemble a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.

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In this episode of the Precision Farming Dealer podcast, we we share excerpts from our conversation with Agtegra precision service coordinator Lance Larsen, who shares how he and his team are navigating seasonal uncertainty with calculated parts orders to ensure customer uptime.

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In today’s program, we get some perspective on how one dealership is adapting to the professional chaos caused by the global pandemic while still delivering innovative precision solutions to customers.

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In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Ray Asebedo, global agronomy lead for Topcon Agriculture who highlights some of the emerging technologies and precision objectives that farmers could capitalize on in 2020.

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In the sixth and final podcast with AgriSync, Michael Kremer sits down with Casey Niemann, Founder of AgriSync, to discuss technology's role in the customer experience. Managing the customer experience has always been a priority, and sometimes a challenge, among companies that want to thrive.

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In the fifth podcast with AgriSync, we talk about measuring the customer experience. If you can't measure customer experience, you can't manage it. In agriculture, customer experience largely depends on relationships and loyalty. When you actively manage your customer relationships and validate customer satisfaction, you'll have more control over obstacles and more insight into ways to improve your customers' experience.

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In today’s program, we get some perspective on the challenges, motivation and expectations for rapidly expanding a precision farming department in a short amount of time.

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In this segment, we look at how to deliver adverse communications. Giving customers good news is easy, but delivering bad news is not. In this podcast we start by talking about what effective communication looks like and then talk about different tactics and techniques when having to deliver adverse news to customers.

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In this segment, we look at what it takes to provide superior remote support. As ag businesses grow, territories get larger, and customers have more demands, the ability to be physically present for customers becomes increasingly difficult. There simply aren’t enough hours in a day to provide the in-person support you would like. To take a closer look at this, we talk to the team at HTS Ag to explore what they are doing to support their customers whether they are 5 minutes or 5 hours away.

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In the second podcast with AgriSync, we first talk about recruiting and hiring new ag employees and why it can often be so difficult, and then we dive into working with different generations in the workplace. What should you consider? What’s the big fuss about Millennials?  And why are they different than working with other generations?

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In today’s Precision Farming Dealer podcast, we're joined by Dr. Scott Shearer, ag engineering professor at Ohio State who will share a present day perspective on progressive ag technologies which are already influencing on-farm decision-making.

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The first topic we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?

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In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.

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In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jim Henderson, executive partner with The Exemplary Group, where he shares insight into how dealers can embrace a shifting precision business model.

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In this episode of the Precision Farming Dealer podcast, we share excerpts from conversations from the 2019 Farm Progress Show, from several precision farming manufacturers and dealers, who provide their perspectives of what it takes to succeed in the independent space, and where dealers and manufacturers are looking to take those business relationships in the future.

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In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.

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In today’s Precision Farming Dealer podcast, we we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.

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In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Nebraska Equipment's Sales Manager Kenny Pekarek. He shares details regarding the development and launch of a precision-specific internship program, to include the benefits to both the dealership and the student intern.

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In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Andrew Olliver, marketing and communications leads for AEF who's covering the AEF’s short- and long-term plans for its increasing access to the compatibility database and improvements to its equipment conformance test.

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In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jon Eis, COO and Eric Hagenow, precision farming specialist with Eis Implement, covering the origins and expansion of the precision team.

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In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Steven as part one of a discussion which will look at some of the ongoing dealer research being done by UBS into the ag technology market.

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In today’s Precision Farming Dealer podcast we share excerpts from our conversation with Heather Hardy, precision farming coordinator with H&R Agri-Power, on onboarding new precision employees, preventing burnout and being a visible leader when recruiting new talent

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In today’s Precision Farming Dealer podcast we we share excerpts from our conversation with Dr. Alex Thomasson, professor with the Department of Biological and Agricultural Engineering with Texas A&M University discussing which equipment manufacturers are ahead of the innovation game.

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In today’s Precision Farming Dealer podcast we share excerpts from our recent visit to the 2019 National Farm Machinery Show where we invited companies to offer a perspective on how and when blockchain will emerge in ag.

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In this episode of the Precision Farming Dealer podcast, we had the opportunity to visit with John Deere’s new production and precision ag director, Joel Dawson during the company’s recent Large Ag Integrated Solutions event in Orlando.

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In today’s Precision Farming Dealer podcast we share a conversation with David McGavin, founder of Precision Seeding Solutions, from the 2019 Precision Farming Dealer Summit, to gain some overseas perspective on how dealers are developing their precision business, recruiting staff and accommodating customers' technology needs.

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In today’s Precision Farming Dealer podcast we share excerpts from my conversation with Kevin Keenan, precision farming manager with Growmark FS, as we discuss the scope and diversity of the retailer’s precision service programs.

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In today’s Precision Farming Dealer podcast we share excerpts from my conversation with Wilfried Aulbur, senior partner with Roland Berger, as we discuss the current and future progress of precision innovation, on both a national and global scale.

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In today’s Precision Farming Dealer podcast, we're pleased to share a discussion between Lance Larsen, precision ag coordinator with Agtegra and Tony Kramer, product specialist supervisor with RDO Equipment Co. and host of the Agriculture Technology Podcast.

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In today’s Precision Farming Dealer podcast, we're joined by Central Valley Ag's advanced cropping systems manager Keith Byerly and advanced cropping systems equipment manager Chris Winkelbauer to discuss their approach to customer retention, service excellence and product diversity.

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In this Precision Farming Dealer podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.

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In today’s Precision Farming Dealer podcast we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

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In this episode of the Precision Farming Dealer podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.

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In this episode of the Precision Farming Dealer podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, IA.

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In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn. to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.

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In this episode of the Precision Farming Dealer podcast, we evaluate and analyze highlights from the 6th annual Precision Farming Dealer benchmark study report, looking at agronomic service investment, how dealers bill out precision support and precision business priorities for the coming years.

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In this episode of the Precision Farming Dealer podcast, we'll discuss the results of this year’s sixth annual Precision Farming Dealer benchmark study, with contributions from nearly 100 farm equipment dealers, input retailers and independent precision companies reflect increasing momentum for multi-layered products and agronomic services.

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In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.

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In this episode of the Precision Farming Dealer podcast Jeremy Wilson, technology specialist with Crop IMS in Effingham, Ill., shares his experience as both a service provider and farmer crunching the numbers to make farm data a decision-making precision tool.

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In this episode of the Precision Farming Dealer podcast, we share the key takeaways from a selection of roundtables at the 2017 Precision Farming Dealers Summit moderated by a diverse group of precision insiders.

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In this episode of the Precision Farming Dealer podcast, editor Jack Zemlicka had the opportunity to talk with Taylor Bybee, software engineer at Autonomous Solutions Inc. where they discussed the current state of autonomy in ag, how the industry is bridging the perception vs. reality gap and the equipment dealers’ role in introducing and supporting the advanced technology.

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In this episode of the Precision Farming Dealer podcast, our editors had the opportunity to talk with a mix of manufacturers while at The National Farm Machinery Show, discussing their greatest challenges and future goals with developing effective, efficient precision training tools for dealers.

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In this episode of the Precision Farming Dealer podcast, editor Jack Zemlicka is joined by John Raines, senior vice president for Climate's Global Commercial businesses, who discusses the recent data-sharing agreement, along with future goals for the company and getting farmers to buy into digital agriculture.

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In this episode of the Precision Farming Dealer podcast, we share the second part of a conversation at the 4th annual National Strip-Tillage Conference between attendees Kerry and Angeal Knuth, Jeff Reints and Tim Leisner, who discuss influential factors in making precision farming purchases.

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In this episode of the Precision Farming Dealer podcast, we share the first part of a conversation at the 4th annual National Strip-Tillage Conference between attendees Kerry and Angela Knuth, Jeff Reints and Tim Leisner, who discuss precision objectives and early payback in their strip-till systems.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we are joined by Kraig Schulz, president of the Autonomous Tractor Corp., who shares his input on how electric-based power systems may act as an alternative to full automation.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from a conversation Lessiter Media President Mike Lessiter had with three precision farming managers on the internal and external processes of developing constructive precision training platforms.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Ohio State University Agriculture and Bioengineering professor Scott Shearer to discuss the current state of artificial intelligence as it pertains to the ag industry and its potential future.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome precision farming managers Twan van Ham and Nathan Zimmerman, to share their diverse journeys — detours and all — to building, promoting and capitalizing on precision service programs.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Southern States precision farming manager David Swain, to discuss Southern States’ method and model for developing its precision farming business.

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In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Ritchie Implement's Kevin Depies and Pete Youngblut, owner of Youngblut Ag, to discuss their process when creating a branding strategy unique to their precision businesses.

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A critical part of promoting and selling precision service and successfully moving from a free to fee model is solving compatibility problems says Bryan Peterman, Integrated Solutions manager at Atlantic Tractor.

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In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we are joined by several manufacturers to find out how each of them define the Internet of Things within their respective company, along with an outlook on the timeline and target markets.

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In today’s Precision Farming Dealer podcast brought to you by Farmers Edge, these precision experts share the top takeaways and advice from their roundtable conversations from this year’s Precision Farming Dealer Summit.

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With the customer’s perspective in mind, farmers and ag technology experts Jeremy Wilson, specialist with Crop IMS in Effingham, Ill., and Rich Schlipf, owner of Schlipf Precision Ag in Milford, Ind., share their unique understanding of the most important things farmers want from dealers.

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In the 29th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Arlin Sorensen discusses the benefits of a background in the IT industry, changing margins in the precision farming market and building a billable service model.

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In the 28th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome the founder of HTS Ag, Arlin Sorensen. A self-described “serial entrepreneur,” Sorensen will share his experienced approach to working on the business, and not just in it, but making the most of your hours in a week and the value of taking the occasional idea mulligan.

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In the 27th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome H&R Agri-Power's Heather Hardy and Van Wall Equipment's Scott Meldrum to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.

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In the 26th episode of the Precision Farming Dealer podcast series, brought to you by Farmers Edge, Dustin Christofferson and Jon Bickel share examples of their mix-and-match approach to overcoming compatibility obstacles and how it has provided a competitive edge for each of their businesses.

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In the 25th episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share excepts from my conversation with Kenneth Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, to discuss the fourth wave known as digital ag and how it may be a catalyst for true standardization and streamlining of precision businesses.

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In the 24th episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Hannah Long, marketing manager at 4 Rivers Equipment, to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

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In the 23rd episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome in Joel Kaczynski, RDO product specialist manager, and Nate Dorsey, RDO staff agronomist for a conversation on how the dealership has developed and deployed its agronomic service strategy.

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In the 22nd episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Colin Hlavinka, precision farming manager with Hlavinka Equipment Co. to detail the dealership’s origins and evolution of its precision service plans, to include geographic considerations, setting an attractive price and establishing a reputation for reliability.

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In the 21st episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share the experiences of 2 dealerships that have hired in-house agronomists and how those additions have accelerated the growth of their precision farming departments.

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In the twentieth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Jed Bengston to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.

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In the nineteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share excerpts from those company conversations, with perspectives on the past, present and future definition of precision dealers.

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In the eighteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share excerpts from my conversation with Michael Hadley on the dealership’s precision origins, equipment compatibility concerns and non-ag growth opportunities.

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In the seventeenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Steve Kaufman shares his achievements and obstacles to developing a comprehensive precision business with the goal of providing an easy button for farm customers.

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In the sixteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Lanty "Spud" Armstrong shares his journey — to include the successes and challenges — of launching a standalone precision business.

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In the fifteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, 10 dealers share the top takeaways and advice from their roundtable conversations at the 2016 Precision Farming Dealer Summit.

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In the fourteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, John Fulton offers an insider perspective on how dealerships can leverage internships and other collaborative efforts to develop a sustainable precision farming team.

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In the thirteenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Jason Pennycook, precision specialist with Johnson Tractor, shares his experience-based insight for developing a profitable precision service plan to include pricing, training and renewals.

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In the twelfth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, attorneys Lance Formwalt and Todd Janzen discuss common challenges tied to collection, storage and sharing of farm data and how retailers can protect themselves and their customers from liability and loss.

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In the eleventh episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Tim Norris shares 10 mistakes he’s made and overcome in building his business, as well as how the experiences have strengthened managerial and performance strategies within the dealership.

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In the tenth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Ken Diller details methods, motivations and missteps when making new precision hires and how to create a true team of specialists working toward a common goal.

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In the ninth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share excerpts from company conversations conducted at this year’s Farm Progress Show, taking the temperature of the precision farming industry. The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

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In the eighth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, Devin Dubois, vice president of integrated solutions at Western Sales, in Canada, details the dealership’s development, execution and analysis of its agronomic services platform, utilizing an in-house agronomist. The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

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In the seventh episode of the Precision Farming Dealer podcast, we share highlights of a discussion among 9 precision dealer members of the Independent Precision Ag Alliance, including the members' outlook and expectations for autonomous machinery in agriculture. The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

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In the sixth episode of the Precision Farming Dealer podcast, we welcome Phil Moskal, integrated solutions manager with Mid-State Equipment based in Janesville, Wis., to share his trial and error approach to developing a profitable data management service platform for farm customers. The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

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In the fifth episode of the Precision Farming Dealer podcast, we welcome Jim Straeter, owner of New Holland Rochester, a 7-location dealership group based in Rochester, Ind., to share his experience and advice for creating a successful standalone precision farming business. The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

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In episode 4, we welcome members of the Precision Farming Dealer advisory board to discuss some of the topical challenges and opportunities each are facing within the industry today. The Precision Farming Dealer podcast is brought to you by Farmers Edge.

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In episode 3, we welcome Adam Gittins, general manager of HTS Ag in Harlan, Iowa, to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way. The Precision Farming Dealer podcast is brought to you by Farmers Edge.

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In episode 2, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business. Cubbage explains that in order to manage and analyze data, the first step is to actually have data. The Precision Farming Dealer podcast is brought to you by Farmers Edge.

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In episode 1, we welcome Dr. Tom Krill, who has spent more than 20 years in precision ag as a college instructor, precision sales manager and agronomic consultant. Dr. Krill shares his philosophy and experience-based analysis on four key considerations for structuring a successful precision department. The Precision Farming Dealer podcast is brought to you by Farmers Edge.