Tiffany's 'What is True Love?': Recent Episodes
Sue
Bonjour, !
Voici le podcast pour accompagner la présentation ppt que j'ai téléchargée sur le projet ce matin.
Cette présentation concerne deux marques Triumph et Vespa. Vous devrez créer un nouveau produit ou service autour de l'une de ces deux marques en utilisant la stratégie de «Brand Stretching».
With best wishes et à plus tard sur Skype!
Sue Alouche
Hello!
Here is the Podcast to accompany the ppt Presentation I have uploaded onto the project this morning.
This presentation is about two brands Triumph and Vespa. You will need to create a new product or service around one of these two brands using the strategy of "Brand Stretching'.
With best wishes and see you later on Skype.
Sue Alouche
This episode is cut into 2 podcasts as the presentation is fairly long. So please use them in the right order with the order of the presentation itself which is a ppt.
This presentation is the last in the series on your course, where you will learn about how to take your Storyboard and turn it into a real Communications Strategy targeting Gen Z.
It will take you through:
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the way people are shopping today.
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Omnichannel marketing.
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The different communication channels and how they can be used.
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Why Influencers are becoming very important in communications strategies.
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and some new channels which are emerging for luxury brands, such as gaming.
As before, there are moments when you have to watch videos, so you will need to stop the podcast and start it again.
If you have any queries, or if anything is not clear, please get back to my via Skype or email.
Good luck and keep well.
Sue
This Podcast accompanies my ppt on the same subject. I have left slight pauses for you to watch videos included in the video, you will need to switch off the podcast, watch the video, then switch back on.
When you get to the last page - 'Creative Exercise'. Please read the Instructions carefully. I have not put them all on the Podcast, as I felt that the written version was more clear for you to read.
On the last page of the presentation you can find my contact details, should things need to have more clarity etc.
I am available all week if you need to Skype me or email me.
Again, my Skype details are sue.alouche
My email details are creativiteconsultants@orange.fr