Coaching Hive with Dr. Moira Hanna: Recent Episodes
Dr. Moira Hanna
Welcome to the Coaching Hive podcast. The Coaching Hive is all about making learning easier, more accessible, and of course streamlined for your busy schedule. Look for new episodes every week.
Stressed out with video editing? Learn quick and easy hacks for busy course creators to simplify the process and create impactful course videos without the overwhelm! Ditch the dread and focus on delivering your brilliant content.
Learn how to:
- Stop overthinking the editing: Focus on clarity and connection, not Hollywood-level perfection.
- Create meaningful (and simple!) thumbnails: Professionalize your video library with clear photos, legible text, and consistent branding.
- Master the most important edit before you record: Practice your delivery and refine your content to minimize post-production work.
Weekly Action Item:
- Choose just one video editing tip from this episode to implement on your next course video or content piece.
- Before your next recording session, dedicate 15-20 minutes to practicing your content aloud, as if you're on camera.
- Embrace the mindset of "good enough" for your course videos, prioritizing connection and impact over cinematic perfection.
Time Stamps:
- 0:00 — Introduction: The dread of video editing
- 1:10 — What sets six-figure course creators apart (Podcast intro)
- 3:10 — Three quick, easy hacks for video editing
- 3:35 — Hack #1: Don’t overthink editing—focus on connection, not perfection
- 6:04 — Hack #2: Keep thumbnails simple and consistent
- 9:29 — Hack #3: The most important edit happens before you record (plan & practice)
- 12:01 — Take action: Choose one tip to implement
- 13:02 — Embrace “good enough” and focus on connection over perfection
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Low ticket vs. high ticket courses – the ultimate decision! This episode reveals how to choose the right course strategy for your business, aligning with your goals, energy, and current season. Stop getting caught in the pricing trap and make intentional decisions for maximum impact and profit.
Learn how to:
- Understand the advantages of low-ticket offers: Fast creation, impulse buys, higher completion rates, quick feedback, and list building.
- Explore the benefits of high-ticket offers: Deeper transformation, attracting committed clients, simplified marketing, and signature brand building.
- Use a decision-making framework: Align your choice with your business stage (new vs. established), income needs (fast cash vs. brand building), and desired outcome (volume vs. depth).
- Avoid common mistakes: Don't price emotionally, don't undervalue low-ticket offers, and don't assume high-ticket always means high effort.
Weekly Action Item:
- Apply the decision-making framework to your current business or next course idea.
- Reflect on your current business season, goals, and personal energy levels.
- Make an intentional choice for your next offer (low ticket or high ticket) and commit to it for this season.
Time Stamps:
- 0:00 — Introduction: The impact of choosing low ticket vs. high ticket offers.
- 1:18 — Three-part breakdown: Why low ticket, why high ticket, and how to choose.
- 1:40 — Fast cash and audience building with low ticket offers.
- 5:19 — High ticket offers: Deeper work, bigger impact, fewer sales needed.
- 10:59 — Decision framework: How to pick the right offer for your business.
- 14:28 — Common mistakes to avoid when pricing and structuring offers.
- 16:48 — Final advice: Align your offer with your goals and take action.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Feeling consumed by your business? This episode tackles the myth of the 24/7 entrepreneur and shares practical time management and productivity tips for course creators. Learn how to establish boundaries, reduce guilt, and build a sustainable business that supports your life, not consumes it.
Learn how to:
- Make your in-home office not open 24/7: Establish clear work boundaries and schedules.
- Set boundaries on what you will and will not do: Learn to say "no" and prioritize effectively.
- Let go of the guilt: Embrace self-care as a necessity for long-term success.
Weekly Action Item:
- Implement one new boundary in your business this week (e.g., specific work hours, no emails after a certain time).
- Schedule dedicated self-care time in your calendar.
- When you feel guilty about not working, actively challenge that thought.
Time Stamps:
00:00 Introduction & The Reality of Entrepreneurship
01:33 Setting Boundaries for Work-Life Balance
07:30 Learning to Say No & Prioritizing
11:00 Letting Go of Guilt
15:26 Recap & Taking Action
17:45 More Resources & Closing
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of messy sticky note brainstorming sessions that go nowhere? This episode shares the strategic process of course mapping, going beyond surface-level ideas to design a learning experience that drives student results and boosts your profits. Learn how to create a clear path for your students' transformation!
Learn how to:
- Understand the importance of strategic course design: Move beyond brainstorming to create a logical flow.
- Apply instructional design principles: Focus on learning outcomes and student engagement.
- Define clear learning objectives and structure: Guide students through a purposeful learning journey.
- Utilize effective course outlining techniques and tools: Choose simple methods that facilitate organization.
Weekly Action Item:
- Review your existing course ideas or outline through the lens of instructional design principles.
- Clearly define the learning objectives for at least the first module of your course.
- Choose a simple tool (Google Doc, whiteboard, etc.) to begin or refine your course map.
Time Stamps:
00:00 Introduction: The Sticky Note Brainstorming Dilemma
00:27 The Problem with Sticky Note Brainstorming
01:03 Transitioning from Ideas to Strategy
01:34 Welcome to the Digital Course Creator Podcast
01:48 The Importance of Course Mapping
03:22 Key Concepts for Effective Course Mapping
03:35 Instructional Design Principles
05:59 Creating Learning Objectives and Course Structure
10:50 Choosing the Right Tools for Course Outlining
14:24 The Role of AI in Course Creation
16:30 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Is AI the magic bullet for course creation? This episode dives into the common mistakes course creators make when using artificial intelligence. Learn how to leverage AI effectively and ethically to boost productivity without sacrificing your unique voice, quality, or trust with your audience.
Learn how to:
- Recognize the temptation and pitfalls of over-relying on AI: Understand the risks to authenticity and potential plagiarism.
- Avoid using AI to write your entire script: See AI as a brainstorming and editing assistant for your ideas.
- Understand that AI is a starting point, not a finished product: Recognize the time and effort still needed for quality course creation.
- Ensure consistency between AI content and your live interactions: Maintain trust by having your authentic voice shine through.
Weekly Action Item:
- Experiment with AI in one small part of your course creation process this week (e.g., brainstorming topics, drafting a lesson section).
- Critically evaluate the AI-generated content for your unique voice and expertise, noting areas that require significant editing.
- Reflect on how you can use AI as a tool to support your creativity rather than replace it.
Time Stamps:
00:00 Introduction to AI Hype and Concerns
01:20 The Role of AI in Course Creation
02:43 Pitfalls of Over-Reliance on AI
04:15 Three Common Mistakes in Using AI
08:50 Maintaining Authenticity with AI
12:04 Practical Tips for Using AI Effectively
15:28 Conclusion and Further Resources
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Have a brilliant course idea? Before you spend countless hours creating, learn the crucial steps to validate your concept for maximum impact! This episode reveals a doable process to ensure your course resonates with your audience, generates revenue, and achieves your business goals. Stop launching to crickets!
Learn how to:
- Understand the importance of course validation: Avoid wasted time and effort by testing your idea first.
- Identify problems, needs, misunderstandings, and complaints: Discover the foundation for a successful course.
- Map out the pros and cons of change: Understand your audience's motivations and create compelling messaging.
- Get specific feedback on your course idea: Ensure there's genuine interest and need for your offer.
Weekly Action Item:
- Choose one validation strategy discussed in the episode (active listening, surveys/interviews, trend analysis) and implement it this week.
- Begin outlining your course, even with a basic structure, after your initial validation efforts.
- Consider the 90-Minute Course Outline Workshop for a structured approach to building your course foundation.
Time Stamps:
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Want to make a real impact with your online course? This episode goes beyond the launch and explores the profound impact of creating inclusive learning experiences. Discover how prioritizing accessibility can expand your reach, enhance engagement, and align with your values.
Learn how to:
- Understand the "Impact Over Income" philosophy: Prioritize value and create a natural boost in revenue.
- Embrace Universal Design for Learning (UDL): Design flexible learning experiences for everyone.
- Take intentional action towards inclusivity: Implement practical steps to welcome all learners.
Weekly Action Item:
- Reflect on who might be unintentionally excluded from your current course design.
- Identify one or two small changes you can implement this week to make your course and business more inclusive.
- Consider exploring the Accessibility Mini Course for Online Creators: https://digitalcourse.pro/accessibility
Time Stamps:
- 00:00 Introduction: The Importance of Accessibility in Online Courses
- 00:43 The Impact of Accessibility on Course Success
- 03:02 Real-Life Examples of Accessibility in Action
- 05:47 Universal Design for Learning (UDL) Principles
- 09:16 Prioritizing Accessibility for Greater Reach and Impact
- 11:58 Taking Intentional Action Towards Inclusivity
- 15:40 Common Misconceptions About Accessibility
- 17:10 Conclusion: Embracing Accessibility as a Smart Business Strategy
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Feeling stuck? Overcome course creation paralysis and finally launch your course! This episode reveals 3 powerful strategies to break free from analysis paralysis, mindset blocks, and overwhelm. Learn how to move from stuck to started and share your expertise with the world.
Learn how to:
- Acknowledge the overwhelm and cognitive distortions: Identify and challenge negative thought patterns.
- Break down the process and get support: Divide tasks into manageable steps and seek community.
- Set realistic goals and celebrate small wins: Use SMART goals and acknowledge your progress.
Weekly Action Item:
- Choose one strategy from this episode to implement today:
- Begin identifying your cognitive distortions.
- Break down your course creation process into smaller tasks.
- Set a SMART goal for your course creation.
- Consider joining the Office Hours group coaching program for ongoing support: https://digitalcourse.pro/officehours
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Launching a course? Don't let legal & technical details derail your success! This episode covers GDPR compliance, email deliverability, and accessibility – essential steps to protect your course and your students. Learn how to avoid headaches and build a sustainable, ethical business.
Learn how to:
- Implement GDPR and ethical email etiquette: Obtain consent, provide opt-outs, and be transparent.
- Improve email deliverability: Authenticate emails, maintain clean lists, and avoid spam triggers.
- Ensure course accessibility: Provide captions, use proper color contrast, and design for keyboard navigation.
Weekly Action Item:
- Choose one of the following to implement this week:
- Review your email opt-in process and privacy policy.
- Check your email authentication settings (DKIM, SPF, DMARC).
- Get started on Accessibility with the Accessibility Starter Kit at https://digitalcourse.pro/accessibility
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of unrealistic course promises? This episode cuts through the hype and reveals how a strategic course outline drives student results and profits. Learn to build a solid framework, moving beyond quick wins to create a truly impactful course.
Learn how to:
- Acknowledge the hype problem: Recognize the unrealistic expectations surrounding online courses.
- Understand the power of a detailed outline: Discover how it benefits both you and your students.
- Structure your course for success: Learn the key components of a well-designed outline.
Weekly Action Item:
- Enroll in the 90-Minute Course Outline Workshop at https://digitalcourse.pro/outline.
- If not enrolling in the workshop, begin creating a detailed outline for your course, focusing on clear objectives, modules, and lessons.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Don't let your course get stale! 😩 This episode reveals the action plan for a high-impact course revision, moving beyond simple updates to create a course that continues to sell and deliver results. Learn how to strategically evolve your course!
Learn how to:
- Revalidate your course idea: Understand your students' current needs and industry trends.
- Re-outline your course from scratch: Identify gaps and improve the student journey.
- Gather feedback from current students: Use surveys and interviews to make concrete improvements.
Weekly Action Item:
- Schedule time to review your course content.
- Choose one strategy from this episode to implement.
- If you want a structured way to outline or re-outline your course, register for the 90-Minute Course Outline workshop: https://digitalcourse.pro/course-outline-workshop
Time Stamps:
00:00 Introduction: The Journey Begins
00:09 The Importance of Course Evolution
00:17 Personal Experience and Initial Resistance
01:34 Strategic Revisions for Success
02:03 Welcome to the Digital Course Creator Podcast
02:42 Adapting to Change: Why Revisions Matter
04:32 Three Strategies for Effective Course Revisions
05:02 Strategy 1: Revalidate Your Course Idea
07:57 Strategy 2: Outline Your Course Anew
13:07 Strategy 3: Gather Feedback from Current Students
16:10 Taking Action and Mindset
18:50 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Stuck in the big course trap? 😫 Discover the power of micro-courses and mini-offers to supercharge your business! Learn how these smaller, targeted offerings can attract new students, build trust, and boost your overall revenue.
Learn how to:
- Capitalize on timely information: Create relevant and in-demand mini-courses quickly.
- Simplify your delivery: Utilize written content and audio to create effective offers fast.
- Build your course creation skills: Use mini-offers as a low-risk way to practice and gather data.
Weekly Action Item:
- Brainstorm an idea for a mini-course based on a current trend or audience problem.
- Create a simple outline and choose a delivery format.
- Set up a way to collect payment and share your mini-offer.
Connect with us:
- Instagram: https://www.instagram.com/digitalcoursecreatorguide
- Facebook: https://www.facebook.com/DigitalCourseCreatorGuide/
Additional Resources:
- Mini Workshop Magic: Gives you the exact model for creating your own mini workshops that you can present live or as a recorded resource.
- Repeatable Revenue: New Wake Up to Freedom Offer that pulls together an exact roadmap to generate repeatable revenue.
- Captivate: Allows for public and private podcasts
Check out these Episodes:
- Episode 215: Ditch the $2000 Course? Rethinking Pricing & Your Offer Suite
- Episode 182: How to Create a Quarterly Plan the Fast Way as a Digital Course Creator
Time Stamps:
00:00 Introduction: The Big Course Trap
00:30 The Power of Micro Courses
01:29 Instant Gratification and Micro Courses
03:14 Defining Mini and Micro Courses
05:19 Strategy 1: Capitalize on Timely Information
08:52 Strategy 2: Simplify Your Delivery
12:38 Strategy 3: Build Your Course Creation Skills
14:29 Challenge: Create Your Mini Offer
15:49 Addressing Objections and Building Trust
17:36 Conclusion and Additional Resources
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Overwhelmed by tech? 🤯 This episode cuts through the noise and reveals the only tools you need to create and sell your online course. Ditch the complex software and start simple!
Learn how to:
- Choose a simple email marketing platform: Focus on sending valuable content and building relationships.
- Set up a simple way to collect payments: Use Stripe and a basic sales page to get started.
- Share your course content effectively: Leverage free tools like Google Docs and unlisted YouTube videos.
Weekly Action Item:
- Choose a simple email marketing platform.
- Set up a Stripe account.
- Create a Google Doc course outline and start building your course.
Tools Mentioned:
- ActiveCampaign: https://ActiveCampaign.referralrock.com/l/17BQRPDDODA/
- MailerLite: https://www.mailerlite.com/a/kvboajjevdgd
Keep Listening:
- Episode 230: 3 Things I ALWAYS Do to Keep My Digital Course Students Engaged in a Video Lesson.
- Episode 223: The Overlooked Part of Your Course that can Increase Success and Reduce Refunds.
Time Stamps:
00:00 Introduction: Overcoming Tech Overwhelm
00:10 The Secret to a Successful Course
01:00 Welcome to the Digital Course Creator Podcast
01:28 The Problem with Overcomplicating Tech
03:38 Essential Tool #1: Simple Email Marketing
10:10 Essential Tool #2: Easy Payment Collection
12:47 Essential Tool #3: Sharing Course Content
15:26 Action Steps to Simplify Your Tech Stack
17:26 Final Thoughts and Encouragement
19:44 Conclusion and Additional Resources
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Dream of passive income from your online course? 😴 This episode reveals the secrets to building a successful evergreen course that automates sales and generates consistent revenue, year after year. Learn how to avoid common pitfalls and create a truly evergreen empire!
Learn how to:
- Master lead generation: Build a reliable system to attract new students to your evergreen course.
- Infuse energy with strategic live promotions: Boost engagement and sales with occasional live events and interaction.
- Dial in your messaging and content: Ensure your course is tested and refined before going fully evergreen.
Action Item: Choose a strategy that fits your needs right now.
Time Stamps:
00:00 Introduction to Evergreen Courses
00:23 Common Pitfalls of Evergreen Courses
00:34 The Importance of Strategic Planning
01:05 Welcome to the Digital Course Creator Podcast
01:23 The Reality of Evergreen Success
02:10 The Need for a Sustainable Growth Plan
03:44 Three Key Strategies for Evergreen Success
04:03 Strategy 1: Master Lead Generation
08:50 Strategy 2: Infuse Energy with Live Promotions
13:58 Strategy 3: Dial in Your Messaging and Content
18:34 The Benefits of Live Launches
19:19 Low-Key Live Launch Options
22:22 Taking Action Towards Evergreen Success
23:55 The Misleading Concept of Passive Income
25:31 Final Thoughts and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of launching courses to crickets? 🦗 This episode reveals the foolproof guide to validating your course idea before you build it, ensuring a profitable and impactful launch. Learn how to stop guessing and start selling!
Learn how to:
- Tap into industry insights: Leverage the knowledge of your peers to identify real market needs.
- Dive deep with your ideal client: Conduct interviews and gather direct feedback to understand their pain points.
- Run a pilot program: Test your course idea with a smaller audience and refine it based on real-time feedback.
Action Item: Choose one strategy and begin validating your course today.
Connect with us:
- Instagram: https://www.instagram.com/digitalcoursecreatorguide
- Facebook: https://www.facebook.com/DigitalCourseCreatorGuide/
Time Stamps:
00:00 Introduction: The Excitement and Disappointment of Course Creation
00:37 The Importance of Validation
01:23 Welcome to the Digital Course Creator Podcast
02:01 The Pain of Launching Without Validation
04:20 Three Strategies for Validating Your Course Idea
04:29 Strategy 1: Tapping into Industry Insights
09:45 Strategy 2: Deep Dive with Ideal Clients
17:14 Strategy 3: Running a Pilot Program
23:12 Action Steps and Encouragement
27:51 Conclusion and Next Steps
In a skeptical world, how do you build genuine trust with your audience? 🤝 This episode explores 3 powerful strategies to connect authentically, share your values, and create a sustainable business built on trust.
Learn how to:
- Share your core values: Attract aligned buyers by being transparent and authentic about what you stand for.
- Show emotions and empathy: Connect on a deeper level by sharing personal stories and acknowledging your audience's challenges.
- Lay out the logic and demonstrate expertise: Build credibility by providing evidence-based information and explaining your process.
Action Item: Add more of you to your work and business in the form of values, emotions, empathy, and logic.
Values Card Sort: https://www.motivationalinterviewing.org/sites/default/files/valuescardsort_0.pdf
Time Stamps:
- 00:00 Introduction: Building Trust in a Skeptical World
- 00:24 The Importance of Trust in Business
- 03:46 Three Ways to Build Trust
- 03:56 Sharing Your Values
- 08:53 Showing Emotions and Empathy
- 13:46 Demonstrating Expertise with Logic
- 18:18 Action Items and Final Thoughts
- 21:34 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Is perfectionism killing your digital course dreams? This episode tackles the crippling effects of perfectionism and provides practical strategies to overcome it, so you can finally launch your course with confidence.
Learn how to:
- Recognize the cost of perfectionism: Understand how it leads to analysis paralysis, procrastination, and burnout.
- Shift your mindset: Embrace the "good enough" mentality and focus on delivering value over flawlessness.
- Take practical steps: Set realistic deadlines, celebrate progress, and challenge negative self-talk.
Action Item: Take one step toward launching (or re-launching) your course.
Time Stamps:
00:00 Introduction: The Perfectionism Trap
00:42 The Cost of Perfectionism
04:51 Overcoming Perfectionism: Mindset Shift
12:04 Practical Steps to Combat Perfectionism
18:04 Embracing Authenticity in Course Creation
19:13 Conclusion: Action Over Perfection
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
What can glass art teach you about running a successful online course business? This episode shares 3 surprising lessons learned from a Chihuly exhibit, offering valuable insights for course creators and entrepreneurs.
Learn how to:
- Embrace last-minute customers: Understand why people procrastinate and how to effectively connect with them.
- Offer valuable upgrades: Don't be afraid to provide premium options and personalized experiences.
- Accept that not everyone will love your work: Focus on your ideal audience and stay true to your mission.
Action Item: Choose a time to be fully present.
Time Stamps:
00:00 Introduction and Initial Reactions
01:21 Welcome to the Digital Course Creator Podcast
01:35 The Chihuly Exhibit Experience
03:34 Lesson 1: People Wait Until the Last Minute
05:31 Lesson 2: People Will Pay for Upgrades
10:13 Lesson 3: Not Everyone Will Love Your Stuff
12:39 Living in the Moment
16:09 Conclusion and Final Thoughts
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Struggling to keep your students engaged in your online course videos? 😩 This episode reveals 3 powerful strategies to create captivating video lessons that grab attention, deliver content concisely, and boost student success.
Learn how to:
- Hook them from the start: Use relatable stories and anecdotes to immediately grab your students' attention.
- Prioritize relatable examples and active learning: Connect your content to real-world scenarios and provide opportunities for action and reflection.
- Keep it concise and actionable: Deliver key information in bite-sized chunks and end with clear calls to action.
Action Item: Analyze the likelihood of engagement for one of your course videos using the process we discuss in the Action Item section of the episode.
Time Stamps:
00:00 Introduction: Building Demand for Your Online Course
00:54 The Weekly Content Myth
02:23 Creating True Connections
04:42 Engaging in Groups
09:22 The Power of Coffee Chats
17:27 Exploring Paid Ads
24:28 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Goal Setting for Busy Entrepreneurs: Planning for Success Without Burnout
Feeling overwhelmed by endless to-do lists and unrealistic expectations? 🤯 This episode shares practical strategies for setting and achieving goals as a busy entrepreneur, homeschooling parent, or college professor.
Learn how to:
- Prioritize quarterly goals
- Embrace weekly planning
- Focus on progress, not perfection
Action Item: Explore what planning approach works for you and why
Time Stamps:
00:00 Introduction: The Struggle with Traditional Goal Setting
01:15 Balancing Multiple Roles: A Personal Journey
02:03 Strategic Planning for Limited Time
03:54 Quarterly Planning: Setting Realistic Goals
06:58 Weekly Planning: Flexibility and Energy Alignment
09:53 Conservative Goal Setting: Avoiding Burnout
11:43 Conclusion: Personalizing Your Planning Approach
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
The Future of Online Learning: It's All About Human Connection
Get ready to ditch the robot speak! 👋 The future of online learning is all about human connection, authentic content, and prioritizing quality over quantity. Discover 3 key trends that will shape the online course landscape and learn how to stay ahead of the curve.
Learn how to:
- Embrace your humanity: Infuse your courses with real-world examples, personal stories, and your unique quirks.
- Build deeper connections: Prioritize fostering relationships with your students and focus on community building.
- Focus on quality content: Deliver valuable and impactful lessons that truly help your students succeed.
Action Item: Consider how you can connect more deeply with your followers, your students, and your email list.
Time Stamps:
00:00 Introduction: The Rapid Evolution of Online Learning
01:12 The Pendulum of Online Learning
01:39 Welcome to the Digital Course Creator Podcast
02:29 Navigating the Pirate Ship Ride of Digital Courses
03:57 The Shift Back to Human Connection
08:45 Leveraging AI Without Losing Your Human Touch
11:24 Quality Over Quantity in Course Creation
14:52 Staying Ahead in the Dynamic Online Space
17:02 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
In a world dominated by AI, how do you create a truly human-centered online course? 🧠 This episode explores the limitations of AI in course creation and highlights the crucial role of human connection, active learning, and personalized support.
Learn how to:
- Incorporate real-world examples: Add authenticity and relatability to your course content.
- Design engaging learning activities: Foster active participation and deeper understanding.
- Provide personalized support: Build meaningful connections and offer valuable guidance to your students.
Action Item: Look for one active learning opportunity, example or case study, or live interaction that you can create within your course to better connect with students.
Time Stamps:
00:00 Introduction: The AI Temptation in Course Creation
00:33 The Limitations of AI in Capturing Human Learning
01:21 Welcome to the Digital Course Creator Podcast
01:35 Skepticism and Adoption of AI
02:23 The Human Touch in Course Creation
05:11 The Power of Real-World Examples
09:30 Active Learning Opportunities
13:00 The Importance of Support
16:49 Ethical Considerations in Using AI
19:00 Conclusion: Balancing AI and Human Elements
19:57 Additional Resources and Episodes
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Overwhelmed by the endless to-do list for your digital course? 🤯 In this episode, we uncover the 80/20 rule for course creation, helping you prioritize the tasks that deliver the biggest impact.
Learn how to:
- Focus on core content: Prioritize creating high-quality course material over design and technology.
- Create valuable resources: Develop resources that support your content and enhance the student experience.
- Strategically select your platform: Choose a platform that meets your needs without overthinking it.
Action Item: Start on your course content today.
Time Stamps:
- 00:00 Introduction: Overcoming Overwhelm in Course Creation
- 00:57 The 80/20 Rule for Course Creation
- 01:48 Welcome to the Digital Course Creator Podcast
- 02:29 Identifying Key Tasks for Course Creation
- 03:46 Content is King: Focusing on What Matters
- 09:06 Creating Effective Course Resources
- 11:49 Choosing the Right Tech Platform
- 15:54 Taking Action: Applying the 80/20 Rule
- 18:22 Conclusion: Streamlining Your Workflow
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
In a world of pre-recorded content and AI, how do you truly connect with your students? 🤝 This episode explores the power of live Q&A sessions to deepen learning, build community, and elevate your course offerings.
Learn how to:
- Foster genuine human connection: Build rapport and create a sense of community within your course.
- Enhance student learning: Encourage deeper engagement and address individual challenges.
- Refine your course content: Gain valuable insights and improve the overall student experience.
Action Item: Schedule a Live Q&A with your course students today!
Time Stamps:
00:00 Introduction: Connecting with Students in a Digital World
00:23 The Power of Live Q&A Sessions
02:22 Building Genuine Human Connections
04:45 Three Key Reasons for Live Q&A
05:19 Human Connection vs. AI
15:23 Practical Tips for Live Q&A
19:18 Conclusion: Embracing Live Q&A
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of self-doubt holding you back from launching your dream course? 🚫 This episode equips you with 3 powerful strategies to conquer imposter syndrome and build unshakeable confidence.
Learn how to:
- Build a "Success Lookbook": Celebrate past achievements and reinforce your expertise.
- Take consistent action: Break down your goals into small, achievable steps and build momentum.
- Challenge the "imposter" narrative: Focus on your strengths and embrace your unique value.
Action Item: Take your next tiny step.
Links:
- Episode 101: https://digitalcourse.pro/101
- Episode 170: https://digitalcourse.pro/170
Time Stamps:
00:00 Introduction to Imposter Syndrome
00:55 Understanding Imposter Syndrome
03:40 Tip 1: Create a Success Lookbook
08:12 Tip 2: Take Consistent Action
12:19 Tip 3: Focus on Your Strengths
14:10 Action Steps and Conclusion
16:01 Final Thoughts and Resources
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
In this episode of the Digital Course Creator podcast, we dive deep into the often-overlooked element that can significantly impact your student's success and reduce refunds: the course introduction video.
We'll explore why a compelling welcome video is crucial for setting the right tone, building rapport, and motivating your students to dive in.
We'll cover:
- The importance of a strong hook: How to establish trust and build rapport with your students from the very beginning.
- Setting clear expectations: How to outline the course structure and build anticipation for the learning journey.
- Providing clear next steps: Guiding your students on how to navigate the course platform, access resources, and engage with the community.
Action Item: After listening, craft a welcome video for one of your courses.
Links:
- Episode 139: https://digitalcourse.pro/139
- Episode 163: https://digitalcourse.pro/163
Time Stamps:
00:00 Welcome and Introduction
00:57 The Importance of a Compelling Welcome Video
01:56 Creating a Cohesive Student Experience
04:43 Crafting a Knockout Welcome Video
05:10 Building Trust and Rapport
10:55 Setting the Stage for Course Success
17:42 Guiding Students Through Next Steps
24:49 Final Thoughts and Call to Action
27:12 Full Welcome Video Script
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of your online courses feeling dry and unengaging? In this episode, we dive deep into the power of storytelling in course creation. Learn how to weave captivating narratives into your content to not only educate but also inspire and motivate your students. We'll cover:
- Unleashing the Power of Personal Anecdotes: How to share your own experiences to build trust and make learning more memorable.
- Creating Compelling Character Arcs: How to guide students through a learning journey using fictional characters.
- Painting Pictures with Your Words: Using vivid imagery, metaphors, and analogies to bring your content to life.
Plus, discover a simple solution for adding storytelling elements to your existing courses!
Don't let your courses fall flat. Learn how to connect with your students on an emotional level and create a truly transformative learning experience.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Have you ever stared at a blank page, your cursor blinking, and felt that familiar dread? That's the blank page syndrome. It's a common challenge for course creators, especially when starting a new project, course, or workshop.
Creating a new course feels like birthing a child, choosing the finishes for a kitchen remodel, or planning for and carefully choosing your first car. In other words, big!
It doesn’t have to feel overwhelming, though. In this episode we will cover 3 tips that will help you:
- Complete a piece of your course every day
- Overcome creative blocks with your course
- Experience more productivity and less stress
Be sure to hit subscribe!
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Is gamification the secret sauce to boosting student engagement and completion rates? 🎮 Or is it a risky move that could backfire? 💣
In this episode, we dive deep into the world of gamification, exploring its potential benefits and pitfalls. We'll discuss:
- The Allure of Gamification: Why it's so tempting to add points, badges, and leaderboards.
- The Dark Side: The potential drawbacks of over-relying on extrinsic motivation.
- Finding the Sweet Spot: How to strike the right balance between intrinsic and extrinsic motivation.
Tune in to discover how to use gamification strategically to enhance your course without sacrificing its core value.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Are you tired of comparing your work to the big-name courses and wondering if your course is good enough?
Let's bust some myths! Today, we're diving into three common misconceptions that can limit your course's success. Discover why longer isn't always better, flashy isn't fundamental, and bonuses aren't always necessary.
I'll uncover the truth behind these myths and provide practical tips to help you create a high-quality, profitable course that your students will love.
I’ll also be tackling the problem that pops up when you try to ignore these myths in today’s Sixty-Second Solution.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Everything these days is about customization. It sounds great, right? Customization is better than getting some item that doesn’t really fit anyone perfectly.
The digital course industry is just one industry that has seen a big push for customization, and it is certainly not the last.
With all of the innovations and technologies available, customization is a hot topic, but sometimes it can be too hot to handle.
So the question is, should we be customizing your course for our online students? What are our students expecting?
As an entrepreneur and consumer, you’ve probably had expectations of digital learning experiences in the past. As a digital course creator you are probably asking what pieces need to be customized and which can be mass produced.
We definitely want our digital course students to be successful, but customization can get us into trouble.
We can make some big mistakes with customizing our courses that end up being detrimental to our student’s progress and success.
Now, if you haven’t ever thought about customizing your course and are now panicked that you have to customize it, please don’t panic. Listen to this episode and then consider your options. Just know that there are options for best serving your digital course students without overly complicating things on your end of things.
So let’s talk about the dangers of over-customizing online courses and how to customize an online course effectively.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Your phone chimes with an email from your digital course student at 11pm on Friday night. They are going through Module 2 and are stuck. There is a typo in the worksheet and it doesn’t match up with what you are saying in the video. The student says that they want to make it through your online course, but this is creating a roadblock.
Immediately you regret picking up your phone to browse funny cat videos as you unwind from the week, and the second feeling is one of dread and worry. You’ve already shut down your computer for the day, but you don’t want a student to get frustrated with you. You are wondering what that issue between the worksheet and video is, because as much as you wrack your brain you can’t quite figure out what could have happened. As you start to go through the scenarios in your head, you notice that your heart starts to speed up a little as you wonder if this student will go to the community and complain and get everyone riled up or if they will ask for a refund.
We’ve all had those moments of panic where a student needs support, but we are not available. Whether it is because we are tending to a medical appointment or have shut down for the day.
As small business owners, as creators of online courses, what is the right answer here? I can tell you right now, it isn’t to jump up at 11pm on a Friday night to figure out what is going on. That is the fastest way to entrepreneur burnout.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
You want your students to be successful, but so often they drop off the face of the earth after they’ve entered their credit card number or maybe they make it through Module 1 and then suddenly it is crickets.
Why does this happen with alarming frequency?
A lot of reasons, but one big one is that your students aren’t ready for your digital course, become overwhelmed, lost, and frozen.
This is NOT what we want for our students. We want them to be successful, first and foremost, because we have entered the digital course realm to make a difference. If our students don’t finish our course, then we aren’t having the impact that we hoped to have. Secondly, we want to be able to feature our students, celebrate their wins, and learn from their struggles in the course so that we can make it better.
Neither of these things happen if our students don’t make it through the course. And this brings me to the question of whether you should consider prerequisites for your course and how that works when anyone can get to your sales page and enter their credit card number.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Tired of overpriced courses you never finish? 🤔 This episode challenges the $2000 course norm and explores alternative pricing strategies for your offer suite. Discover how to create accessible, impactful offerings that truly serve your audience.
Learn how to:
- Question the $2000 course model: Understand why it might not be the best fit for your business or audience.
- Explore low-ticket options: Discover the benefits of offering affordable workshops, templates, and resources.
- Create a balanced offer suite: Combine low, medium, and high-ticket options to cater to different budgets and needs.
Weekly Action Item:
- Analyze your current offer suite and pricing.
- Identify who your offers are including and excluding.
- Plan potential pricing and offer suite changes for the coming year.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
Not for the first time I heard an entrepreneur sharing that something was hard for them and the other person said that they thought it was easy.
That kind of comparison makes entrepreneurship hard because we start to wonder what we are missing, if we aren’t cut out for the path we’ve chosen, or even if we are smart enough to make a go of our business.
We’ve all heard the saying, “Comparison is the thief of joy.”
The truth is that when we compare ourselves to others it can steal our joy faster than a toddler can grab a fourth cupcake off the party table.
Mindset is one of the biggest factors in entrepreneurial success, in fact at one point this podcast was called the Entrepreneur Mindset Podcast. That is how important mindset is to being a successful digital course creator, but it is a lifelong journey.
Today we are going to spend time going through 3 activities that you can do each week to bolster, reset, and strengthen your mindset so that you can move toward success as a course creator and limit the comparison thief.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
One of the most asked questions I receive when I’m coaching my digital course creator clients is how can I make money fast?
Often when we are at the beginning of a new piece of business or are flat out new to business there is a very real need to earn some money.
But how do we do that? The answer isn’t what you’d expect here on the Digital Course Creator Podcast, but it is the answer I give to 90% of my clients when we work together. I’ve seen it work time and again for not just adding to a bank account and creating a little buffer, but also creating so much clarity for where the business should go and where you want it to go in the future.
It will save you mis-steps and hopefully a lot of heartache as you realize what you thought you wanted and what you thought others needed wasn’t really the answer.
You have the added bonus of putting money in the bank to be able to invest in your business with subscriptions like Zoom and Canva as well as coaches who can help you build your email list so that you have someone to sell your course to when it is ready.
So what do you do when you don’t have a course, a workshop, or any assets in your business and you don’t have a following? We are going to talk about that today as I share the 3 steps to take when you are getting started.
A lot of times we talk about having to troubleshoot a failed launch, a course that flops, or the tech issues that seem to follow us around like a pesky sibling who swears they aren’t touching us.
But what about the times when things are quite literally out of our control? What do we do then to set ourselves apart as course creators committed to our audience and our own well-being?
In the aftermath of Hurricane Helene, this has been on my mind a lot and today we are going to talk about the mindset that we need during the times when we don’t have control over what happens.
I will say that this episode might be hard to listen to, I’m going to try my best to keep it focused on mindset, but I will talk about the aftermath of Hurricane Helene and how our family handled the situation to not only serve clients, but also to maintain our well-being.
I know that this is a difficult topic and might not be for you. If you are looking for mindset episodes that do not reference hurricanes, check out episodes 192, 166 with Guest Kelli Risse, and 152.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
We are told to build our list every day. That without consistent list growth our digital course business will not thrive and in fact, it will likely do a face plant.
But almost no one talks about how to build your list in a way that works and doesn’t require you to waste thousands of dollars on ads and an exorbitant marketing agency fee.
Today, I invited guest, Tracy Beavers, to share her top tips with you on evergreening your list growth efforts. And guess what? She doesn’t used paid ads!
You might recognize Tracy’s name because she was on the podcast last fall in Episode 155. And everything she shares is absolute gold. That might be because as the CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With an award winning career spanning 20 years and a multi-six figure business, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.
She has been honored nationally by Vanity Fair Lingerie as a Support Award winner for Women in Entrepreneurship. Pretty amazing, right?
She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. Kajabi looks to her as one of their expert coaches for small business owners. She is the creator of two online programs: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She also has a top ranked business podcast “Create Online Business Success!”
I’m thrilled to have Tracy back on the podcast and without further ado, let’s talk with Tracy about all things strategy and list building.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
-
Sign up for Tracy's Masterclass: https://digitalcourse.pro/growth
- Join Tracy's Facebook Group: https://www.facebook.com/groups/beaconfidententrepreneur
- Listen to Tracy's Podcast: https://www.tracybeavers.com/podcast
There are so many ways to learn these days and as a course creator you know that we have to constantly keep up with new ideas, technologies, and trends (even if it is to avoid a pointless trend) that is tough to figure out the best use of our time.
After all, we only have a finite amount of time in a day, week, month, and year and we just want to make the most of that time without experiencing burnout.
But most of us, myself included, don’t have enough time to dig into everything that comes across our paths. What are your favorite ways to learn?
Today I’m going to share with you 3 reasons why you should be listening to podcasts as a digital course creator as a way to learn and grow your business.
Now I know that you are already listening to a podcast so you might be thinking, well yea. I don’t need to listen to this episode, but here’s why I’m going to suggest you stick around.
Are you making the most of your time with the podcasts that you are listening to? Could you be getting even more out of them?
If you have even the slightest nudge or feeling that you could be making more out of your podcast time, stick around.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
-
From Sticky Notes to Impact (Dr. Moira featured as a guest on Tracy Beaver's Podcast)
Fall is the time of year when many entrepreneurs find themselves checking their checking account balance, their running credit card balance and trying to figure out what to invest in for their business. This is especially true because so many amazing things launch in the fall months and there are some spectacular Black Friday and Cyber Monday deals that will pop up.
Unless you are one of the entrepreneurs with endless pots of money, these are things that need to be planned out. And you know from Episode 208 that I think every course creator should be buying and learning from other course creators.
This brings the inevitable question of what courses to invest in. After all, we can’t go into endless debt nor can we just continue to figure things out on our own year after year.
Today I’m going to share some insights that I’ve had over the past few years of being immersed in the entrepreneurial online course space that will help you avoid some of the same mistakes that I’ve made and instead use your money and time in a way that leads to success.
After all, it is nearly impossible to build a successful and profitable business if we are stuck in a vacuum without outside ideas, teachings, and input.
And be sure to stick around to today’s Sixty-Second Solution where I’ll share the number one thing I look for in digital courses and experiences that are over $500 because it means the difference between success and stagnation.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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Hop onto Tracy's Waitlist so that you can learn from her brilliance
You are an expert in what you do, so why would you buy courses that are related to your course topic? There are 3 reasons you should be buying online courses as a Digital Course Creator.
The reality is that we all have our own perspectives, our own perspectives, and our own preferences, but our students might benefit from a wider range of approaches than we feel comfortable with.
This is where buying online courses can help immensely. Now, you don't have to spend thousands of dollars checking out other courses, but you do need to include research and development in your business budget.
Without this line item in your business strategy and budget you will fall behind in what is working, and you might miss out on some really great approaches.
Today I'm going to highlight for you the 3 top reasons I still invest in courses as an expert in digital course creation and why you should do the same.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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World of Shortcuts
Should you include bonuses with your digital or online course? So often we get the advice that bonuses should be even better than your course, they should make people buy your course just to get the bonus, and they should overcome objections.
But do they really help? Yes and no.
But the real question is should you include them for your online course when you launch?
Today we are going to talk about the pros and cons of including bonuses with your digital course launch and 3 things to consider as you make your decision.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
What is one thing that you didn’t necessarily think about when you decided to become an entrepreneur, when you decided that you’d like to have a digital course? What is one thing that you rarely hear people talking about out in the open?
Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is something that we keep hidden, kind of like that chocolate bar you have secreted away in a cabinet away from your kids and spouse.
Just like it isn’t healthy to hide food away and sneak it, neither is it healthy to hide talk about money as an entrepreneur.
Today I’m going to talk candidly about money, entrepreneurship, and the risk of debt. I feel strongly that everyone should be fully informed. If this is not something that you want to acknowledge in your business yet or with your entrepreneur friends, that's ok. This episode will be here when you are ready. If you are ready to talk about money, then stick around.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
I've noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that can be searched on Google in 10 seconds or less.
This makes the groups less valuable. Hard stop.
You know I’m a big fan of being active in social media groups because you are building connections, trust, authority, and even gaining referrals.
So I understand the temptation to ask questions in the group when you get stuck. But that clogs up the groups and keeps your important questions hidden away. It is frustrating when you have a question about where a funnel isn't working inside your business only to be drowned out by the mundane tech questions like how do I save as a PDF from a word document.
To get the most out of the paid and free groups that you are in, let's talk about best practices and, of course, feel free to share this episode with your friends so that they too can become better members of those same groups you are in.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
The best way to build demand for your online course is with weekly content, or is it?
So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content.
Why then, after creating and sharing weekly content for months and even years do course creators not have an audience primed for buying when they launch their course. It's frustrating to spend hours each week crafting new and original content only for it to fall flat and get hidden in a crowded inbox or busy social media scroll faster than you can snap your fingers.
How are we supposed to build that audience when the advice doesn't seem to work?
Today I'm going to walk you through why weekly content doesn't build demand for your audience and what it actually does for you and your business.
With this simple shift you'll finally start to see your weekly content gaining traction.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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Connect with Paul Pruitt with his Ads Challenge or with his Adaptive Marketing Program (I’ve been a student inside this program and it is top notch!)
When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28?
This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date.
Why, then, if this is something that is so important, can you not find a clear answer anywhere? Search Google you get answers that tell you to analyze your course, your audience, and a list of other things. In other words, no straight guidance here.
You have two choices to make, you can simply draw a date out of the hat and hope for the best OR you can follow the same guidance that I give my digital course clients when they are wrestling with the question of when to launch.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
What is your business making?
Should you be measuring your revenue or your profit when launching the online course you painstakingly created?
A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.
It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?
You could end up choosing a strategy that has you losing money if you aren’t careful.
Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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Will Entrepreneurship Make You Rich? A Realistic Perspective
Course creation is a marathon not a sprint. Course creation is a long game.
We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.
The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.
So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.
Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
-
Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
-
Matt Gray: 10 Secrets to Become Mentally Unbreakable
“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.
What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.
Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.
And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
Work With Dr. Moira:
- Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course.
All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.
You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.
And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Today’s topic is a little controversial and completely practical all in one nice serving.
So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.
This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.
We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
What makes the most sense for your business?
Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?
This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.
But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.
Sounds great, right?
It is, right up until it isn’t.
The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else.
What happens as a result is that your tasks remain unfinished and your course remains un-launched.
You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas.
Which path will you choose?
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
I think I should just quit now.
That is what the digital course creator wrote in response to a comment on their post.
I think I should just quit now.
In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.
We’ve all uttered the words or felt that sentiment that maybe we should just quit before.
If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking.
But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change.
In other words, creating a high-quality course doesn't guarantee success.
So what does?
The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.
Of course, you can absolutely choose to hope for the best or you can roll up your sleeves and dig into the actions that make a difference.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.
Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.
I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the likelihood of that happening if you let perfectionism creep in?
There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.
You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.
Now, what? Well there are two paths forward. You can throw your arms in the air, proclaim it to be unfair or you can take 5 steps that will help you get back on the horse AND have a different outcome with your next launch.
Which will it be? Continued effort to get to the rewards you have on your vision board, or head back to the 9-to-5 job that left you feeling unfulfilled?
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.
There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.
Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.
Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.
Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!
Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistakes?
We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don’t just let them make the mistake and learn for themselves, right?
In business we need support from one another so that this journey isn’t any harder or complicated than it needs to be.
Today, I’m going to share with you the 5 mistakes that cost me the most in building my business and at the end I’ll be sharing the best way to avoid Mistake 5 to give you an added boost forward.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed.
Or perhaps you’re frustrated with slow or no progress and are feeling nothing but tired and frazzled.
The reality is that building a course has a lot of moving parts, including parts that aren’t taught in the big programs on creating courses. All of this leads to that uncertain feeling about the place a course has in your business or if it will even be profitable.
Becoming a six figure course creator relies on four key components so that you can finish your course, get sales, have a steady income that leads to six figures and even have time off without business crowding your time and thoughts.
Today I’m going to walk you through those four key components and we will wrap up the episode with the best way to implement key component three effectively.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course launch yielded a handful of sales at best.
We've all been there. We've read the book and felt like we should be able to figure everything out, but we just get stuck when nothing changes after implementing the 7-part framework.
The secret behind unlocking the power of StoryBrand isn’t something that you’ll find in the book, but I’m going to spill the beans on the key today. And at the end of today’s episode, as a StoryBrand Certified Guide, I’ll highlight for you which piece of the 7-part framework I think is the single most important part to nail so that your audience feels seen, heard, and understood.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
If you’ve been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you’ve seen countless ads for business coaches.
I’ll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today’s Sixty-Second Solution I’ll share great interview questions you can ask a potential coach so that you can find the perfect match. These are the same questions that I encourage my private clients to ask when they are interviewing me.
Show Resources:
- Book a Call
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- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Have you been working on your course for more than 6 months and haven’t launched yet? Do you wonder how you’ll ever get everything recorded when new module ideas keep popping up? Are you still purchasing solutions and courses to help you get to the point of launch and not making visible progress?
The truth is that course creation paralysis happens to most course creators at some point and it is the single biggest reason that entrepreneurs fail to successfully add a course to their business.
Today I’ll help you figure out what piece of the course creation process is creating paralysis in your business and the steps you can take to finally go from being uncertain to being a Six-Figure Course Creator.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.
What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something.
When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.
Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”
You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.
Today I’ll share with you three mindset shifts that are critical to happier customers who are willing to invest in your product or service. Without this shift your email list will continue to languish and simply generate a bill that you pay each month to an email service provider.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Quarterly planning is upon us and it doesn’t have to take forever. You don’t have to spend weeks creating an elaborate plan for your quarter, because let’s face it. The more elaborate the plan, the more likely it is to fail.
Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and revising messaging for your business.
Today, I’m going to walk you through the 3 steps that I take my clients through and use for my own business. With limited hours to work each week, we have to be focused on action rather than planning. If we spend all of our time planning…nothing will change. Instead, let's focus on creating a strategy that generates action.
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- Book a Call
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- Check out all podcast episodes and full transcripts
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Too many tools, tech options, learning management systems and decisions lead to overwhelm and stuckness as a digital course creator.
In Episode 180 I shared with you 3 of my Top 6 tools for creating and selling your digital course and today I’m going to share 3 more to round out our 6 tools. If you didn’t catch Part 1, be sure to go back and listen when you are done here.
With over 15 years of experience in digital courses, I’ve dealt with the ins and outs, ups and downs of the process and choices around technology. My goal is to simplify things for you and save some hair pulling so that you have more time for course development AND your hobbies…even if that means rediscovering hobbies you had to put down while figuring out the tech side of your business.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
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There are so many choices out there for digital tools and technology when we build our digital course business. It is downright dizzy-ing!
All too often, course creators ask me what technology they need because the process of figuring it out is time consuming, overwhelming, and no one has time to compare 20 different tools when we are wearing all of the hats in our business.
As a digital course creator for over 15 years, I’ve gotten to know a lot of the platforms out there and today I’m going to help simplify your search for the right tech tools, and this is not just another recommendation for an AI tool.
I’ll share with you 6 of my favorite tools, but to keep this episode short and listenable, I’ll walk you through three this week and three in Episode 181. This will give you time to check out the tools in manageable chunks and to actually make some decisions.
Whether you genuinely enjoy spending hours researching tech tools or want a shortcut to getting tech figured out, I’m sure you’ll find something for you inside this episode.
Show Resources:
- Book a Call
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- Check out all podcast episodes and full transcripts
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
- Social Curator
- Miro
- Canva
I opened the email, and it said that words are the only difference between a 7 and 8-figure business. My immediate reaction was, “Nope!”. But in reality, words impact our business greatly from social media to email language, website to course content, sales pages to webinar slides.
Words are critical when we want to sell digital courses without thousands of dollars on paid ads. Words will still matter even if we want to spend thousands on ads.
Words impact everything that we do. So is that the only thing that is different between a 7 and 8-figure business? Not necessarily. Still, it is an incredibly important piece that must be mastered, regardless of income level. It is for more than just 6, 7, and 8 figure business owners. It matters even before turning a profit.
But how do we get the words working? Based on my 15+ years in psychology and my experience as a StoryBrand Certified Guide. Today I’m going to share 5 adjustments that we can make to any piece of copy so that by the end of today’s episode you’ll be set up to make your messaging more magnetic and not reliant on wasted advertising dollars.
And the 3rd adjustment feels the strangest to implement, so I’ll share my favorite way to implement the third adjustment to take away the potential embarrassment that can happen.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
It is frustrating when you have barely finished doing a happy dance over your digital course sale Stripe notifications only to open your email and see course refund requests. Sometimes before the course has even started!
How can we live in the excitement and success of the moment if we are dreading the refund requests that we feel are sure to come?
In today’s episode I’ll give you 5 steps to minimize the refund requests you receive for your digital course. After all, we want to keep those funds heading from Stripe into your bank account not back into theirs.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
- Explore Plainly Legal
It is frustrating when you spend hours, weeks, and even months perfecting your course and the messaging only to hear crickets when you put it all out into the world. All too often we create messaging and course content based on a few conversations with our ideal client. We get those first few sales and then everything comes to a grinding halt.
There are no more sales or they slow down so far we can’t even call it a trickle of sales. It leaves us feeling unsure about the next steps or even if our course idea is still valid. How are we supposed to figure out what to do when we can’t get any attention from our posts, webinars, and course content?
Today I’m going to share with you 5 reasons that this is happening and they all center around the word purpose. Having been in this exact position in the past and helped other course creators through this phase, I can share with you what makes a difference and it isn’t what you expect. In fact, the 4th and 5th reasons are really meta, but I trust that it will be the missing component that brings things together for you and creates a shift in your messaging both in your sales process and in your course itself so that you can bring in happy students who get engaged and stay until the end AND then ask what they can purchase from you next!
The 3rd reason that I’m going to share can be tricky to uncover, so at the end of the episode, I’ll walk you through the exact steps that I use to simplify the process and get to the root of the reason faster.
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- Book a Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
It can be time consuming to edit the videos inside our digital courses trying to make them engaging for our students. Videos are an important part of nearly every digital course these days, but that doesn’t mean that they have to cost a ton of time or money to create and edit. Thank goodness engaging videos aren’t really about our editing skills at all!
Today I’m going to share with you 5 tips for editing your video content to be more engaging for your students. These are the same tips that I've been using for over 15 years in my courses and none of them involve video editing techniques. By the end of the episode you’ll have 5 new ways to engage your students with your video lessons. After all, video editing really doesn’t engage your students, it is the content and presentation that draws them in and keeps them learning, so let’s jump into what really matters. And the 4th tip can create a lot of angst for course creators, so at the end of the episode I’ll share my favorite ways to make a course more accessible for any type of learner.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
You’ve finally decided to create a digital course for your business, but when you look on YouTube or do a Google search about what you need to do, there are endless lists that all say something different. Suddenly adding a course doesn’t seem like a good idea, it feels overwhelming and downright messy. The reality is that a lot of people have put together lists of things to do to create a course based on their experience instead of research and proven practices. Creating a profitable course can be your reality and today we will cover the first 5 steps you need to take. Without these 5 steps any course will fail to gain traction and become a profitable piece of a business.
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- Book a Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Getting your students to finish your digital course is tricky. In the post-COVID world, it isn’t enough to have an interesting course idea, catchy sales page, and some video modules. Your course has to be designed to not only help students move through the content, but to skip binging Netflix in favor of your lessons. While this isn’t always easy, today I’m sharing 3 ideas that you can implement to boost your course completion rates and have students hiring you again.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
AI in digital course creation has many capabilities and many limitations. So many people are saying that you can simply put your digital course idea into an AI generator like ChatGPT with a few parameters and it will write your whole course for you.
While that is technically true, you won't end up with a digital course that delivers on the course promise, is designed with solid learning principles in mind, and might even have inaccurate information.
It is worth the time to create your course without relying heavily on AI.
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- Book a Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
As a digital course creator, it is easy to fall into myth traps as you search Google, scroll on Facebook, and even sink into YouTube videos. There are countless "to-good-to-be-true" stories out there that our brains have trouble alerting us to.
In today's episode, I'll walk you through 5 myths to keep your eyes open for as a digital course creator and the truth behind each.
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- Book a Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
From Entrepreneur Mindset to Digital Course Creator Podcast. Find out how I’ll be supporting you, the Digital Course Creator in 2024 with this podcast. We’ll dive into myths, technology, teaching techniques, launching, and more all with the goal of supporting you more fully.
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- Book a Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Immerse yourself in the world of course creation with 'The Course Creator Podcast', expertly guided by Dr. Moira, a seasoned psychology professor and course creation expert. Each episode is a journey through the multifaceted aspects of creating, developing, and refining online courses. We cover a wide range of topics including crafting compelling content, implementing effective teaching strategies, selecting the right technological tools, and marketing your courses to attract the right students.
Dr. Moira brings over a decade of experience in education and entrepreneurship, combining insights from her academic background with real-world application. This podcast is more than just a series of tips; it's a comprehensive guide to building a successful and impactful course creation business. From addressing the challenges of engaging student interaction to mastering the art of persuasive messaging, the podcast provides actionable insights for course creators at all levels.
When you subscribe to 'The Course Creator Podcast' you are joining a community dedicated to excellence and innovation. Each episode promises to deliver valuable knowledge, whether you're in the early stages of course development or looking to scale and expand your offerings. Stay tuned for our weekly episodes, where we dive into new perspectives, explore the latest technologies, and discuss trending ideas in the industry, all while maintaining a focus on mindset, action, and effective messaging.
Planning for your business in 2024 isn't as simple as setting a few goals and then moving forward. You need to make sure that in your planning you are taking into account your previous year, the goals that will move you toward your business vision, the strengths that you'll use and the challenges that you need to plan around.
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- Book a Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Tired of being told that you need to have all of 2024 figured out before we even hit January? Does it make you feel frustrated, confused, and overwhelmed? What if I told you that a practice of reflection can ease the planning process? In this episode, I’ll walk you through a reflection practice that I use each year in my business.
Show Resources:
- Feelings Words
- Strengths List
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Using the wrong definition of consistency as an entrepreneur can keep you stuck and your growth nonexistent. The key is to shift your perspective in how you view consistency. In this episode we cover three core ideas around consistency and none of them have to do with a number!
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- Book a Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
You need a plan to experience flow if you are going to build your business in the new year. The best and biggest leaps forward happen when you are tackling the meaningful actions in your business by balancing your skills and a level of challenge. I'll share 3 steps to take if you are ready to get creative, building your business, and plan your next quarter.
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- Book a Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Guest Mindset Expert, Kelli Risse, helps entrepreneurs break through stress and mindset traps in one day so they can have more focus, momentum and money. In this conversation we discuss everything from mindset personalities to simple techniques for alleviating the stress that strikes all entrepreneurs.
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Connect with Kelli Risse:
Additional Resources:
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Launching your course is a big undertaking and it can feel both exhilarating and unsettling all at once. You’ve created this resource that will help people and now it is hard to know what to do next. Today we will talk about what comes after the course launch and I bet you’ll see some similarities to high school science, but in a good way!
Show Resources:
-
Networking Tips
-
Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Messaging for your business doesn't have to be complicated. Too often I see course creators stumble and stop when it comes time to begin posting, writing emails, and drafting sales page because it feels big and overwhelming. When you use the StoryBrand approach, messaging can be simple and light.
Show Resources:
- Get the PDF Summary Guide
- StoryBrand Messaging Framework
- Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Don’t wait to take breaks in your business until they are forced breaks. Take regular breaks to slow down and notice the benefits and growth your business (and you) experience.
Show Resources:
- Check out Jerry Potter
Additional Resources:
- Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Don’t make this egregious error with your course or coaching program. With two simple steps you can avoid heartache and panic when you launch. That’s it. Two simple steps to make sure that when you launch your potential client will want to say yes!
Show Resources:
- Book a Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Brandon Leibowitz is an expert at all things SEO, search engine optimization. He offers several ways to shift your content to rank higher on search engine results all without paying for ads.
Show Resources:
Connect with Brandon Leibowitz:
- Website
- YouTube
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Abandon your sticky note course brainstorm and come listen to why that brainstorm might actually cost you money and student success. Today we are talking about course objective creation and the importance of creating those objectives BEFORE you map out your course content and key points.
Show Resources:
- Boston College: E-Book - Course Design (Learning Objectives)
- E-Learning by Design, 2nd Edition by William Horton
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
We dive into the foundational elements that can make or break your course creation journey: vision and values. Drawing on 15+ years of experience as a college psychology professor and course creator consultant, I’ll guide you through the essential steps to identify and align your personal and business values. This episode is a must-listen for both budding and seasoned entrepreneurs who want to establish a clear vision and value-driven roadmap for their courses or coaching business.
Show Resources:
- Online Values Card Sort
- Printable Values Card Sort
Additional Resources:
- Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Course creation is about more than marketing, titles, tech, and bullet points. Listen in today as I share 5 key components to the design of your course content that can mean the difference between flop and profit. After all, the goal is for your students to be successful and experience wins. When you do this, they become your lifelong fans and your best referral partners.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Shannon Boyer is an expert instructional design coach with the gift for looking at any course and identifying clear, actionable steps to elevate the course and improve student engagement. With this superpower, she is able to help course creators create stellar content that improves student completion rates, inspires raving referrals, and increases sales. Today, Shannon will be sharing 3 tips for increasing student engagement in your course.
Show Resources:
Connect with Shannon Boyer:
- Website
- 7 Things Your Online Course Must Include
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Explore 5 Tips for Creating an Accessible Business and Course
As you create your business and course as an entrepreneur, you want to make sure that it is accessible. With approximately 27% of USA Adults living with a disability, we want to make sure that our business is a safe haven. That our content is accessible to each human.
In this episode, I'll share 5 key things to keep in mind as you create your content, courses, website, and business collateral. This is by no means an exhaustive list, but it will get you started.
Show Resources:
- Disability Statistics
- Color Contrast
- Wired Article about Screen-Reader Experience
- Color Contrast App
- Adding Captions: Kapwing or Descript
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Tracy Beavers teaches entrepreneurs how to gain visibility, grow their email lists and attract consistent new clients without paid ads. I don’t know about you, but that is music to my ears. She is also a recent recipient of the Vanity Fair Lingerie Support Award.
Show Resources:
Connect with Tracy Beavers:
- Sign up for the Masterclass
- Website
Additional Resources:
- Schedule a Strategy Call
- Join the Waitlist
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
In Ep 154: Unlock Your Course Creation Success with These 10 Mindset Mantras, we dive deeper into the art of course creation, a topic I've passionately focused on for over 15 years. After discussing course topic reflections last week, we're now setting our sights on the vital role of mindset in course creation.
Are you overwhelmed by lead magnets, curriculum design, or deciding on the best instructional methods? Are you an aspiring course creator or a seasoned veteran taking the Digital Course Academy course with Amy Porterfield? Then this episode is tailor-made for you.
Mindset is the cornerstone of successful course creation, and in today's episode, we unpack 10 essential mindset mantras to propel you from feeling stuck to becoming a master in your course business. These mantras range from understanding the iterative nature of course creation to prioritizing student goals and needs.
📌 Action Item: Pick a mantra or multiple to focus on this week. Whether you're jotting it down on a sticky note or setting it as your phone background, these mantras will act as your beacon in your course creation journey.
Which mantra will you start with?
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Choosing a course idea can feel overwhelming and can even be a stopping point for some entrepreneurs. There are so many options, everyone has an opinion, and there doesn’t seem to be one right answer. Learn 5 reflection questions you can ask yourself to simplify choosing a course idea.
*Show Resources:*
Vision-related Episodes
- Ep 14
- Ep 45
- Ep 46
- Ep 47
- Ep 48
- Ep 66
- Ep 122
Additional Resources
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Building a business is hard enough without the mindset factor. It can get in the way. It can stop us in our tracks and completely derail our plans. But it doesn’t have to. You can learn to reframe how you talk to yourself. The words you use are powerful and in this episode I’ll give you some ideas for what to say and three questions to filter your words through.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Olivia Parkes, an entrepreneur & Fractional COO for dozens of online businesses ranging from $500k-10M/year in revenue, has create her own operations consultancy where she works with entrepreneurs to help them implement systems, build a team that takes the CEO out of the day to day & create a truly scalable business. In this episode she shares her tips and tricks to make business growth easier.
Connect with Olivia Parkes:
- Create Your Upwork Profile
- From Chaotic to Profit Generator
- Connect on Instagram
- Connect on Facebook
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
What if you were to treat your business decisions like experiments? Would it be easier to commit to a decision? To try out a new technique or tool? What about a new offer? Experimenting will help you gain traction in your business because you are going to stay stuck in something that isn’t working. Let’s dig into the experimentation of business.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Choosing the next step can send you into fight, flight, freeze, or fawn, but it doesn’t have to. You can create a mindset and approach so you can get your goals checked off. In this episode I’ll share my strategy for overcoming the freeze mode and getting things done each day.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Choosing the next step to take in your business can feel downright complicated and even create a frozen feeling. Instead of fight, flight, or freeze the next time you sit down at your desk, why not embrace the uncertainty and lean into the opportunities with a mindset shift? The reality is that taking any meaningful action will move you forward.
Show Resources:
- Book a Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Today we wrap up our series on the StoryBrand framework by delving into 25 practical ways to integrate it into your business strategy. From your website to your podcast, lead magnets, short-form and long-form content, discover how this framework offers consistency, trust, and authority. By aligning your messaging with the StoryBrand principles, you'll not only connect deeply with your audience but also set a clear path for success in your entrepreneurial journey. Don't miss out on the PDF guide that summarizes all the insights discussed in this episode, providing you with a resource for seamless implementation.
Show Resources:
- Get the PDF Summary Guide
- StoryBrand Messaging Framework
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Talking about success and failure in your messaging can help clients to see what their life can look like if they work with you. The StoryBrand Framework allows us to use the success and failure pieces to create desire for the offer and help raise a potential client’s self awareness of the possibilities that exist.
Show Resources:
- Get the PDF Summary Guide
- StoryBrand Messaging Framework
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Having a high quality call to action may mean the difference between sales and crickets. In today’s episode we talk about direct and transitional calls to action, go through a few examples of each, and explore what might work for your business.
Show Resources:
- Get the PDF Summary Guide
- StoryBrand Messaging Framework
- Schedule a Strategy Call
- Join the Waitlist
- Check out all podcast episodes and full transcripts
- Follow me on Facebook and Instagram for daily tips and ideas
Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
Having a high quality call to action may mean the difference between sales and crickets. In today’s episode we talk about direct and transitional calls to action, go through a few examples of each, and explore what might work for your business.
Show Resources:
Apply to Work with Dr. Moira:
https://aweform.com/view/1027027878493028353/work-with-dr-moira/
StoryBrand Messaging Framework: https://mystorybrand.com/
DM me on Facebook or Instagram:
• Facebook: https://www.facebook.com/EntrepreneursInFlow
• Instagram: https://www.instagram.com/entrepreneursinflow/
Storybrand is all about simplicity. That simplicity carries through into how we help our clients imagine their future where you have helped them make a change. Today we talk about creating a 3 step plan that your client can embrace and has them saying yes to your offer.
Show Resources:
Apply to Work with Dr. Moira:
https://aweform.com/view/1027027878493028353/work-with-dr-moira/
StoryBrand Messaging Framework: https://mystorybrand.com/
DM me on Facebook or Instagram:
• Facebook: https://www.facebook.com/EntrepreneursInFlow
• Instagram: https://www.instagram.com/entrepreneursinflow/
When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.
Ever felt misunderstood or unable to connect with your potential clients? Today we are going to get to the heart of what drives decisions to purchase a service. We’ll break down why focusing on 'wants' can be a game-changer, and spill the secrets to making your messages resonate like never before. Grab a comfy seat and get ready to transform the way you communicate!
Liz Wolfe, guest expert on abundance, coaches new entrepreneurs to get unstuck so that they can launch and grow an abundant business using a 3-part framework. In this episode you’ll learn more about each part of the abundance framework so that you can begin implementing it today.
In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using "Yes... But" statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.
Deb Schell, a Community Growth Expert, provides an overview on building strong online communities and businesses, as well as building relationships and connecting with potential customers. We have to seek meaningful conversations within niche communities and create safe spaces for communication.
Gain insights into the StoryBrand framework and how it can enhance your business messaging. In this episode, we unpack the StoryBrand messaging map, provide strategies for effective calls to action, and explore how success and failure can be harnessed for positive client outcomes.
Annelise Worn, a business strategist, shares practical tips for reaching new customers, building relationships, and making sales, while emphasizing the importance of prioritizing personal well-being and setting boundaries as an entrepreneur.
In this final episode of our series on implementing systems and processes into your business, we are going to bring everything together and explore a few final thoughts on flow, content creation, and mindset as a course creator or coach. The action item for this week will stretch you to think outside the box and even question whether systems and processes are right for you.
Byron Morrison, best-selling author and successful entrepreneur, offers a unique spin on what it takes to get things done as a business owner. A natural story-teller, this interview with Bryon will have you taking a look at your own business and making adjustments today.
We take a deep dive into the practical world of systemization, guiding you step-by-step as you create your first business system. Using real-world examples, we discuss how to identify tasks for systematization, document processes, and refine and test your system. This week's action item sets you on the path to creating your first business system. Listen in and get started on your journey of productivity and efficiency.
Explore how systems can enhance your creativity by freeing your mind, creating a synergy between organization and creativity, and fostering a state of flow. Get practical with an action step designed to help streamline your creative tasks.
Cultivate a systems mindset with this episode. Overcome resistance, seek efficiency, and embrace progress. Get a practical action step to start developing your systems mindset.
In this episode, we explore the game-changing benefits of creating repeatable systems and processes in your work or business. Discover how this simple strategy can elevate your productivity, free up your creative genius, and streamline your delegation to a virtual assistant. Tune in to start your journey towards efficiency and get a practical action step you can implement this week.
In this episode of the Entrepreneur Mindset Podcast, we dive deeper into the importance of list building for entrepreneurs, discussing how a robust email list can safeguard your business, especially in unexpected situations like social media outages. Beyond just growing your audience, we talk about the need for balance between personal well-being and business health and how a rinse-and-repeat strategy in lead magnet creation can help keep your business running smoothly, even when you're on vacation.
In this episode, we dive into the first of five steps to creating an effective lead magnet - choosing a topic and format that aligns with your target audience's needs and interests. We explore practical techniques, from Google and social media research to choosing the right format that allows you to deliver the content swiftly and efficiently. Finally, we underscore the importance of delivering a clear 'win' for your audience, setting the foundation for a robust lead generation system.
In this episode Atiba de Souza shares his insights into creating visibility with video. Take his straightforward tips and grow your business without the need for perfection.
In this episode we explore the crucial role of list building and visibility in nurturing a successful business. We will talk about the importance of owning an email list, which is a stable and reliable connection to potential clients, distinguishing it from the volatile nature of social media platforms.
In this raw and honest episode of the Entrepreneur Mindset Podcast, we discuss the challenges and realities of community and accountability in entrepreneurship, and how to navigate the ups and downs when things don't go as planned. Discover how to assess your needs, find the right fit, and move forward when faced with a community that isn't serving you or your business.
In this episode, we dive deep into the power of entrepreneurial communities for fostering accountability, discuss five key benefits, and share practical action steps you can take this week to incorporate accountability into your business journey.
In this episode, we explore the process of finding and choosing the right community for your business. Discover our step-by-step system for identifying your needs, researching potential communities, and making a confident choice that will help you overcome loneliness and unlock valuable resources, expertise, and opportunities.
In this episode, we explore the importance of community in entrepreneurship and how leaning into a supportive network can accelerate success. Discover the numerous benefits of embracing a community, from combating feelings of loneliness and self-doubt to gaining access to valuable resources and opportunities for collaboration.
When you are working inside your business, it is easy to get tunnel vision and miss the pathway that leads you to your vision. The strategy being explored can feel like a complete mismatch with your vision, but when you take a moment and step back, you might discover that the winding path the strategy takes you on is actually the fastest path to your vision.
Building a business comes down to money, but we don’t talk about money. It is a taboo topic as an entrepreneur. Instead we all smile and nod like everything is ok, even when it isn’t. Today is all about making sound financial decisions in your business and a process for making it easier.
Cate Butler Ross is the most down to earth writer and I think you are going to love her heart-centered approach to connecting with your community, your clients, and as an entrepreneur. She opened my eyes to new ways to build a relationship while still protecting the details of our family that we’d like to keep private.
AI and ChatGPT are all the rage, but are they really all you need? I argue that you need heart more than AI.
Kendra Swalls is my kind of strategist. She looks at SEO keywords, creates IG bios that stand out for their clarity, and encourages you to get clear on your business objectives. It doesn’t hurt that she gave me permission to NOT dance on IG reels!
Social media is your ticket to a thriving community, and it doesn’t have to be complicated. In this episode I’ll walk you through a bit of reconnaissance to learn more about social media engagement so that you can begin growing your community today.
It is easy to go after all the things with social media. You can hop on every platform, participate in every group, interact with everyone, and experience burnout OR you can focus your attention to where your potential client is hanging out and cut down on the time you spend on social media. LinkedIn guest expert, Shaily Hakimian shares her wisdom on social media that is not the normal post every day mentality.
Social media can be a powerful business tool for entrepreneurs when managed properly. To maximize the potential of a social media presence, create a schedule of dedicated time to post and engage with your followers. Create the good you want to see in the world.
Have you ever wondered if building a business could be separated from the word “grind”? Dr. Vic talks about walking away from a chiropractic business he wanted more for himself and his family. More time together, more flexibility, and more intention.
Hustle culture doesn’t have to take over your business. In fact, with systems, boundaries, and intentionally seeking flow you might even find yourself able to work less. Sounds great, right?
Doing Good in the world doesn’t have to cost money. You can give back as an entrepreneur even before you are making a profit in your business. In fact, if you look for ways to give back each day you are more likely to become profitable.
During this interview, expert Kevin Palmieri stresses the importance of self-awareness and consistency for new entrepreneurs. He advises early entrepreneurs to explore their inner self and “unlearn” destructive beliefs that might be putting them at a disadvantage. Be sure to listen for his tips on choosing who to ask for feedback.
Self-awareness is a super power that every entrepreneur should cultivate. In this episode I’ll share 6 ways you can up your self-awareness superpower so that you can take your business to the next level.
Small Business Strategist, Kerry-Ann Powell shares her ideas about calming the chaos tornado inside your business with several key ideas: creating a life vision that is supported by the business vision, being clear on your BHAG, Values, and Purpose, and Anchoring your business decisions to avoid Shiny Object Syndrome.
Does stress feel like a constant companion as an entrepreneur? Stress takes active management and intention. In today’s episode we talk about 4 steps you can take to manage stress PLUS a bonus approach in our weekly action item.
Make mistakes. Embrace those mistakes as a way to grow. In this conversation with best selling author, Sean Tyler Foley, we talk about networking, stepping outside your comfort zone, and growing in your self-awareness. Tyler takes us through a quick story activity as a way to discover the scars that allow us to guide others on their journey in life and business.
This podcast episode explores ideas for building an audience through networking, even if it is outside of one's comfort zone. It provides listeners with tips for networking, such as setting boundaries and joining an online group of entrepreneurs. It also introduces helpful resources such as a free PDF guide on networking for introverts and the podcast service provided by PodMatch.
This week we talk about tips and strategies on effective time management for running a successful business. From batching content to taking breaks we cover it all. You’ll even feel inspired to get back to the hobbies that you love as a way to increase productivity. Ultimately, knowing how to manage time and energy helps entrepreneurs boost their odds of success and achieve long-term business success.
The Entrepreneur Mindset Podcast, a rebrand of the Coaching Hive Podcast, is designed to help entrepreneurs and businesses to become more successful by focusing on growth mindset and grit. It helps listeners to develop the right mindset in order to start and maintain a profitable business.
A growth mindset is an essential tool for entrepreneurs on the path to success. It is important to become self-aware and develop a growth mindset by surrounding yourself with those who have one, embracing challenges, and persisting in the face of setbacks.
To ensure the success of our service offering, we must start with an understanding of our audience and their needs. It is critical to create a focused, actionable, and specific offer. We must also evaluate the offer and get honest feedback from peers and our audience before launching it.
An entrepreneur needs to plan carefully and set realistic goals in order to be successful during the upcoming year. This includes developing a plan that includes timelines, accounting for personal and family commitments, and having a support system in order to stay on track. With focus, commitment, and intentional thought and action, success can be achieved.
Joining an entrepreneurial community can provide entrepreneurs with the resources, support, and motivation they need to successfully launch and grow their business.
Making your business stand out doesn’t have to be a 24/7 task. With three steps you can take massive steps toward being the stand out Go-To Resource in your industry.
Do you ever feel like there is a never-ending list of entrepreneurial tasks to take care of and you worry about remembering everything? That worry kills productivity, but the solution is simple. A 15-minute brain dump can simplify everything.
Starting a business looks different for everyone, but what if I told you that the first few steps look the same for everyone? No question as to the importance of these key steps.
What does it mean to be stuck? For many of us, it can feel like we're stuck in a rut. We're not sure how to move forward or what to do next. Whatever the reason, feeling stuck can be frustrating and discouraging. But it's important to remember that it's not permanent.
How can collaboration support your business? The truth is that collaboration is critical to the success of any business and is easier now than ever before.
Do you build happiness into your business? You should. Today we talk about the magic of happiness and lessons learned from my grandmother.
Pivoting is a normal and natural part of business that can be made easier by looking at the data, looking in your heart, and keeping your clients in mind as you make changes.
Not sure what your holiday offer will be, even after listening to EP 91? No problem, here are 5 questions that you can use to identify your holiday offer right now.
Your business can grow in Quarter 4 with a Holiday Offer that has clear messaging and marketing. What story will you tell about your holiday offer?
Focus. Execute. Deliver. Solopreneurship doesn’t have to be a messy stack of sticky notes that just grows and grows with no relief in sight.
Quality over quantity in business is the key to success. Five really is greater than 10.
With so many aspects of business happening online, how do you connect with members, clients, and colleagues? What platforms simplify things? What do you actually need for your business? What best practices should you be following?
Social media elicits groans worldwide, but many entrepreneurs have accepted the necessity of having a social media presence. The question remains, is it absolutely necessary to use social media when growing your profitable business?
Once you have your social media posts figured out, you have a voice, topics, and content you need to actually get the podcast out there. Scheduling makes the most sense so that you can stay consistent. This episode talks about some tools available.
Social Curator is a SaaS that simplifies Social Media, particularly Instagram and Facebook with easy to use templates, a beautiful photo gallery, and a built-in scheduling tool.
I just finished The Content OS by Justin Welsh. I now have a machine for producing content to get discovered, a way to uplevel my newsletter, and to stay consistent. No more blank screen or hours spent writing a single post. Just good, solid, quality content.
This week is all about building the right business for you. As entrepreneurs there is always a wealth of well-intentioned advice for how to build your business. Today, we talk about making sure your business fits your needs.
Does your messaging tell a story and explore the benefits of your offer? What holds you back from getting your offer out there and changing lives? Explore three steps to take in your business today.
Is your business in alignment with your personal and professional desires? Becoming the Go-To Resource is something that not only catapults your business but allows you to be happy in your business.
Who hasn’t experienced a bit of overwhelm in business and life? There are three things you can implement today that will help reduce that overwhelm to manageable levels.
It seems like there should be a manual for building a business, but when you look at the supposed manuals, there are gaps. In this episode we will talk about 3 steps to take while building your business so that the lists and manuals don’t become all consuming.
Are you ready for a step-by-step approach to building your business, but can’t find the perfect, “right” list? That is because it doesn’t exist BUT that doesn’t mean there all hope is lost at creating a business without all the chaos.
It is easy to think that a website should share as much as possible about the business owner. After all, you are trying to build trust. What if you were to shift and focus on your client’s story instead?
In piecing together the Coaching Hive Blueprint it is time to explore the next steps. What do you feel comfortable tackling on your own and where will you seek additional guidance and support?
You do not have unlimited time and resources personally. You can't do everything all the time. This means that growing and scaling often requires you to step outside your comfort zone and invite others into your business.
Do you get stuck in a cycle of learning only to look up and realize that you haven’t implemented anything you’ve learned? With progress-driven learning you can get back to working your business, not just learning for your business.
Talking about your business can be challenging. Without the right words it can be downright daunting. This episode talks about how to simplify your message so that your potential clients come running for your doors.
Although social media is all the rage these days, did you know that an email list is actually worth more? People on your email list have chosen to be on your list and stay there. They are more likely to purchase your services at some point. It is a hidden gold mine and overlooked opportunity.
What would it look like to have a network of supporters and raving fans sharing your business? That will only happen if you spend time investing in creating a network and building those relationships. Today’s episode is all about working to create connections.
Do you dread the question, “What do you do?” DO you constantly wonder what to say so that you stand out and make connections? With a one-liner that focuses on the transformation or solution you offer, you CAN become the Go To Resource.
When you know what you offer, you can confidently and clearly share your business and sign clients. Without a clear offering, things get muddled. As a mentor of mine says, “when you confuse you lose”. Let’s clarify that offering in this episode!
Building a business is not meant to be a solitary venture, even for a solopreneur. Peer and mentors are a critical part of your success and often become the best of friends as you build and grow together.
How many times have you wished you had gotten more done for your business in a day? What if I told you that even if you are strapped for time that you can accomplish something each day? Having a daily rhythm creates awareness and time that you never knew you could have.
Building a business without a vision is like building a house without a foundation. With a solid foundation in place, not only will your business generate more income, it will be sustainable, and enjoyable over time.
What do micro-decisions and blueprints have in common? They are the key factors in building, growing, and scaling a sustainable and profitable health coaching business. In fact, they are the secret sauce that successful business owners incorporate into their way of life.
As a business owner it is easy to get stuck, experience indecision, or feel the weight of decision fatigue. Sometimes a simple brain dump is all that is needed to get moving again. This conversation with Anne brings to light the impact of a few simple actions in creating momentum.
Have you stopped to really think about what questions your clients have? What they want to know versus what you think they need to know? Answering the question of what a potential client wants to know is the key to a successful lead generator.
Lead generation can make or break a business. With a meaningful lead generator you can build your email list and grow your health coaching business.
Part of Julie’s growth plan is quality of quantity. This makes consistency and standing out critical to her success. What do you do to stand out from the crowd?
As an entrepreneur sharing your offer is key to gaining clients, but it isn’t always easy. In this conversation, Julie is thinking about how to share her workshops as potential professional development opportunities.
Building a business is more than just getting that certificate and posting on social media. In fact, it can take time to really build a brand and decide what works best for you and your family. It also means getting outside your comfort zone and tackling new outlets for connection.
Even when you have a daily rhythm, life can happen and that is where flexibility is key. Part of flexibility is remembering to not let that inner voice, the chatter, take over when things don’t go quite as planned.
What would your health coaching business look like with more rhythm to your day? Would you be more at ease and productive? Listen in to this mentoring session to learn more about how Coach Julie is creating rhythm for her day.
When you have freedom to do the things you want to do in life, what will your coaching business look like? What must happen for you to enjoy this kind of flexibility?
Have you ever considered that boredom might be the secret sauce for a thriving coaching business? In reality, every business should have the opportunity for boredom.
What will happen if you have contentment built into your business each day? You can experience a business filled with ease, joy, and satisfaction. Listen for 3 steps to building more contentment into your business today.
When building your coaching business, focus on your path first and foremost. The real question behind this concept is how do you build a business that you love day after day, month after month, and year after year?
You can have your priorities, your pillars, your backlog, the yes and ideas overflow tasks all nicely sorted, but then a new opportunity pops up. What do you do? Do you say yes and throw everything out of whack or do you say no to preserve the order?
You can have your priorities, your pillars, your backlog, the yes and ideas overflow tasks all nicely sorted, but then a new opportunity pops up. What do you do? Do you say yes and throw everything out of whack or do you say no to preserve the order?
When you are building a coaching business, it is easy to say yes just for the opportunity something presents. You are willing to try out anything just to make progress. What if I said, saying “no” will actually create more progress than saying “yes”?
How can Agile help you build your business in 2022? In today’s episode you’ll explore how I’m using Agile in my coaching business to keep the time I have in perspective while maximizing progress.
Planning and creating that path for 2022 doesn’t have to be daunting. In fact, it can mean a time of celebration as you gain clarity on how to structure your days and weeks.
Don’t let the shake-ups from the past 2 years derail your planning. Use this opportunity to explore a new way of planning. One that is flexible and hinges on crafting multiple avenues to your big annual pillars.
So many people have an unruly list of big goals for the upcoming year and find that list doesn’t really work. Today’s episode will walk you through the first step of a 3-step process for creating doable and achievable pillars for 2022.
Wait! Don’t plan just yet. First take time to reflect so that your plans are rooted in a strong foundation of what has come before. This opportunity to stop and reflect is a gift worth giving yourself and your business.
Regardless of what you feel when you think about progress or when you sit down to think about progress with a client, it is critical to take things one step at a time.
Expressing gratitude as a matter of practice when you are measuring progress can help to shift your mindset to one of growth and possibility.
When you measure progress, keep the judgement away by remembering that You Are Enough. Progress measurement is simply a tool to help you make informed decisions and has no impact on your worth.
Repeat after me, “I am enough”. When was the last time you said that to yourself BEFORE thinking about the progress you are making? What difference might it have made in your interpretation?
Use today’s podcast to take a step in your business today. After all, making progress gets us a step closer to that dream business vision.
In this episode, you will hear some of the thoughts, emotions, and passion that coaches have shared with me over the years. This Coach Journey is a composite of experiences.
In this episode, Imrana and I discuss a whole host of things from self-care to dealing with mindset blocks with exercise. Be sure to listen to the end for a special offer with the Coaching Hive.
In this episode I share a sneak peek into the October Member’s Only Coaching Hive Masterclass on Getting Unstuck.
In this episode I share a recent IG Live episode on how to get unstuck in your coaching career. The conversation centered around three key ideas.
In this episode, long-time friend and colleague, John and I sit down to talk about self-care. I think you will enjoy his practical tips for self-care and really getting into alignment with who you are in life.
The way to stay true to who you are as a health coach while making progress and shedding that hesitation you might be feeling is to craft your Mindful Vision, identify and use Inspiring Guidance, and pursue Progress-Driven Learning.
What are your favorite forms of self-care and what dictates the self-care you utilize? Join Dr. Moira and Coach Jeannie for an honest discussion.
Do you have time for self-care? What if I said you don’t the time to avoid self-care as a health coach? What would you do?
Go behind the scenes with Coaching Hive Founder, Dr. Moira to learn about what she has learned in starting a business to follow her passion and purpose of helping others on their wellness journey.
Your journey is YOUR journey. But what do you do when that self-doubt creeps in? How can you quiet the negative chatter and make progress? We explore three ways to make progress in this episode.
I have a question for you, isn’t it more important to listen to that voice in your head that is telling you there is something more or different that might be worthwhile to at least pursue instead of giving in to the weird looks, the doubtful friends, and the nay-sayers?
Following your passion leads to deeper purpose and the more good we can do in the world. In this episode, best-selling author, Amy McLaren shares her journey and tips.
We are kicking off our month-long journey from passion to purpose this week with a question. Is being a Health Coach your purpose?
Summaries are a wonderful technique to use, but often are forgotten in the rush of time. In today’s episode we discuss what makes summaries the superstars of OARS.
Are you ready to capture your client’s attention and make sure that they know you are listening? Crafting relatable reflections will be an important communication tool to fast-tracking this connection.
I receive so many questions about affirmations, with two main questions popping up frequently. The first is to find out WHY they are so important and the second is HOW to make them easier. Today we tackle those questions.
Often you are faced with asking the right question of a client, fellow coach, mentor, employee, or even someone in your family. You can feel frustrated that they misunderstand the question. Learn how asking “quite a question” minimizes this concern and others.
The month of June is all about change. Are you feeling hesitant on how to transform your coaching business into one that is satisfying and affirms your commitment? Join me to today’s conversation of the Coaching Hive Blueprint.
What would happen if you had a magic wand that could give you the power to manage your schedule in a way that you still got your work done, you had time for friends, family and important experiences in life without getting exhausted? Would you approach your health coaching career with commitment and confidence?
What if families were able to create a balanced lifestyle that allowed for down-time, fun time, rest, activity, intellectual and emotional stimulation, time to be spiritual, and time to pursue hobbies? This is what would happen if health coaches were accessible to all.
The month of June is all about change. From changing your limiting beliefs in Episode 18 last week to changing your business momentum by crafting your vision this week.
Are you ready to embrace change and leave behind a limiting belief this week? If so, listen in for 3 action steps and a FREE Discovery Call opportunity.
In this conversation, Coach Nik Sweeney shares about her path to becoming a health coach and how she made a Pandemic Pivot to Prevention with her coaching business.
Coach Anne offers her words of wisdom to take courageous action in this interview. As a coach, Anne has found her niche and been thoughtful with her offerings and continuing education.
In this interview, I had a chance to learn more about Lynn, a National Board Certified Health and Wellness Coach who is also a classically trained chef. Her pieces of advice are pure gold!
During this interview I sit down with Julie Kaminski, the founder of The Walking Book Club, to gain her insights and words of wisdom for health coaches.
Responding to tricky situations, especially when we feel our credibility and education is being called into question, takes mindfulness and thoughtfulness.
We can easily get caught up in learning and busyness that we forget to implement. This week is your chance to slow down and implement a practice of mindfulness.
Confidence can get buried deep within and shifting our mindset allows it to come back to the forefront allowing forward momentum and a belief in the possibilities.
Progress over perfection is something that we hear all the time. It is almost a cliché, but it is incredibly accurate and effective for getting the task done and a new adventure started.
Take this month’s mindset information and begin to shift your mindset to one of possibility, growth, action and exploration.
As we continue our conversation on mindset, we have a chance to hear Brianna’s wisdom and thoughts on fostering a positive mindset in her personal and professional life.
Mindset is around every corner. Today we continue our conversation with a look at one book, She Means Business. This book is an easy read and one that is positively inspiring.
Mindset is a hot topic. In today’s episode we explore the research behind the impact of mindset on business and decision-making processes.
In this episode we will briefly touch on the topic of mindset as we orient for a month of discussions on the topic.
Put the concept of efficiency and focus into action this week when we demystify the planning process to create a meaningful Continuing Education experience.
Do you have favorite tricks for staying efficient? It takes exploration and experimentation to find your magic blend. Today we explore tips from a variety of coaches. What sparks your interest?
We have always seen people touting that they can multi-task. Is multi-tasking a boon or disadvantage to efficiency? That is the question we will examine in today’s episode on efficiency.
February’s Coaching Hive Podcast topic: Focusing for Efficiency. Being focused & efficient allows for accomplishing what you set out to do without overwhelm.
I’m Dr. Moira and I empower coaches to take a focused approach to learning. The Coaching Hive is all about making learning easier, more accessible, and of course streamlined for your busy schedule.