Marketing For Your Boring Business: Recent Episodes
Marketing For Your Boring Busi
Welcome to Marketing For Your Boring Business! The show dedicated to helping your message get seen in a cluttered news feed.
We know that not everyone’s business is exciting or sexy, but that doesn’t mean you don’t have a story to tell. This show will explore how your boring business can grow and thrive in flashy and, sometimes, cluttered news feed. We will be talking with experts, thought leaders, professionals, and more to help give you tips, tricks and insights to succeed.
Nancy Queen is a knitting and crochet expert, and created her channel to help YOU learn to knit, crochet, and hone your needle crafting skills. In here twenty-year knitting and crochet career she has taught thousands of students, published several books and even operated a retail store. Nothing brings Nancy more joy than to see a successful student create something beautiful and feel confident in themselves.
In this episode, I sit down with Nancy to dive deep into what is is like going from a brick and mortar storefront to 100% Youtube business. We discuss the challenges and push back she received from customers and how her transition to Youtube was scary but totally worth it!
Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq
Join our Facebook Group: http://t.ly/Nl9T
Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq
Follow Desiree at http://t.ly/GbY4
Connect with Nancy at https://www.youtube.com/user/nobleknits
Time Stamps:
00:00 - Podcast topic intro
02:16 - Meet Nancy
04:20 - How Nancy began her business
09:45 - The pushback from going online
11:53 - How Nancy began on Youtube
19:02 - Best things we can learn from Nancy
21:30 - How the pandemic affected Nancy’s business
26:27 - How Nancy earns an income
31:17 - Nancy’s advice to new creators
33:33 - Rapid fire fun
40:45 - Where you can find Nancy
Your business is boring but that doesn’t mean your copy or ads have to be! When you can use humor, you can get people to pay attention. And when you can get people to pay attention, you can get them to buy.
Today we are talking with Daniel Harmon, co-owner of Harmon Brothers advertising agency. Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales for businesses like Squatty Potty, Chatbooks, Poo~Pourri and Purple!
One of my business besties recently told me something that aligns perfectly with today’s episode. She said “Every problem is a people problem.” - Seriously, this is SO right!
Need more clients? That’s a people problem. Overwhelmed with your workload? That is a lack of people problem. Too busy working in your business vs working on your business? I am chatting with Ryan Naylor from Viva HR about how your are hurting your business and your marketing by not having your dream team in place.
There are some moments in life that change the course of your life. I am proud to say I have had some truly amazing ones: Marrying my husband, having my children, starting my business, speaking on stage for the first time.
But one of my biggest failures happened because of a tweet. That tweet changed the course of my life forever.
Let’s be real, we ALL have that Facebook Friend (or three) that is in the network marketing game that just annoys the crap out of you - I have been looking for someone who does network marketing RIGHT for at least a year and I finally found in the most unlikely of places.
Kristen LaValley will be breaking down for us the do’s and don’ts of network marketing AND what your boring business can learn from good network marketing.
Are you ready for some insider information?
I went to the NAB Show in Vegas (National Association of Broadcasters international event) and had my mind blown!
There were so many amazing tools, resources, and cameras, but I have THREE major takeaways for your business that you NEED to know about.
Is there a college near you?
Did you ever consider how you could market your business to thousands in one place that are in your community every day?
On today’s live stream, we are going to give you some invaluable tips & ideas on how you could be marketing to your local college attendees.
This is going to open up a totally unique way to market that I know you never really thought of!
In a world of short attention spans and scroll happy thumbs, what is your boring business supposed to do to stand out in that cluttered news feed?
I am hot off an amazing week at Social Media Marketing World and the data is staggering about what sort of content is being consumed online and where. And the overall consensus is…. You need to be doing video.
Today we have Julia from Kapwing! To talk about how you can use short form video on your social media to get engagement and tell your story.
The definition of Intellectual Property is: a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.
But what does that mean for your business? Your marketing? What you are doing online?
Today I am talking with Burt Skiba about what you need to know about Intellectual Property, how can you protect it, and how can I use it for marketing purposes.
Sometimes you just want your online marketing to be easy. Get your quick results. Get you sales. Well, the old saying goes you gotta spend money to make money.
That is why today we are talking with one of my oldest business friends Michael Donato about what your boring business needs to know about Paid Ads and what you need to do to get quicker results from your online marketing efforts.
If I have a weakness in my social media marketing game, it is with Twitter. It is a beast of a social network all on its own, so knowing how to use it to get the most bang for your buck (and time) can be tricky.
Today I am talking with Chris Strub author, non-profit advocate, international speaker and twitter junkie. He is going to share with us what we can be doing with Twitter to help your boring business stand out in that clutter twitter feed.
We business owners have to juggle a lot and often times it can be really overwhelming.
Wouldn’t it be great if we could get some help? Especially with tasks like marketing? Automation? Scheduling? Emails!
Well, Don’t Panic! We have Jess Tyson from Don't Panic Mgmt here to help us all Panic Proof our businesses and help us be better at marketing our businesses with the help of Virtual Assistants.
What the heck is Cryptocurrency? How can your business be using Cryptocurrency? What are you missing out on!
Today we talk with Co-Host of The Bad Crypto Podcast and best-selling author, Joel Comm about all thing Cryptocurrency.
Do you ever feel like just don’t have anything to say when you are trying to post online? Are you unsure of how to talk about your business? Do you feel that you are just too boring for people to listen to you?
I’ve got a secret for you: Even as a boring business, you have a story to tell.
Today, I am joined by Gavin Hammar, CEO of Sendible, as we discuss Why storytelling is the #1 thing people should be learning and focus on when it comes to social media marketing.
Have you ever said to yourself “I should write a book!”? Don’t worry you’re not alone.
Today I am talking with Jackie Toops about how writing a book can help your market your boring business and position you as an expert in your industry.
Influencers are a buzzword that the marketing industry has been tossing around for some time now, but how can your boring business really benefit from working with an influencer?
Today we are talking with accidental entrepreneur and experience junkie, Mia Voss, to talk about what a MICRO-influencer is and how working with one could be a great way for your to market your boring business in a new way.
Y’all tune every week for our Facebook Live Stream's to learn and figure out how to market your boring businesses, but have you ever thought about how you could be Live Streaming for Your Business?
Today I am talking with Jennifer Watson from The Weather Channel about Live streaming best practices and how your boring business can use live video to amplify your reach, and build trust through relatability.
We are heading into the stressful money part of the year, but how does an accountant grow their business?
Today I am talking with Jonathan Shoff about how he helps business owners succeed by streamlining their finances
Welcome to the Marketing For Your Boring Business show. I am your host Desiree Martinez and today we are talking with an ACTUAL boring business owner about how he markets his business.
🎉 A New Year calls for a New Plan for tackling your big goals, but sometimes we need a little help (from our friends!) 🥂
On this special Facebook Live show, I am talking with @Yvonne Heimann from Ask Yvi about how you can make a plan for your business goals in 2019.
She is also going to be giving away a digital copy of her Bulletproof Business Planner!
As business owners we go to a LOT of events: conferences, leads groups, expos, networking!
There are so many events, but how could you be marketing your business better through event marketing?
Today I talk with Laura Early from Wise Advise about how you can use an event to grow your business, both as a host and as an attendee.
Today we are talking with Owen Video about the good, the bad from 2018, and what you can expect for 2019.
Today we are talking with Mitch Wilson, from Sports Chat Place about HOW you should be using your website to grow your business and revenue. We discuss how to set up your website, get people visiting and making sure that people want to come back.
We all do stupid stuff sometimes, but with the hustle and bustle of running your business, it’s easy for mistakes to happen, especially when it comes to marketing.
Today we cover the 7 big marketing mistakes that you may not even realize you’re doing… We’ve all made these mistakes at some point, even me, but armed with this episode you can make sure to avoid these slip ups as much as possible.
In this Episode, we will share with you:
- Planning Perfection
- Video Woes
- Dealing with Data
- Engaging with Email
- But what about Bots?
- Categorizing Customers
- Feeling like Friends
- Exciting Experimentation
Links Mentioned In The Show
- Connect with Desiree
- Youtube
- Follow All-In-One Social Media
- Youtube
Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.
Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.
You can find all the published podcast episodes right here
Do you like this podcast? Please show us some love and leave a review for us on iTunes! (Click here!)
(HEADS UP, there were a few audio errors during that make things a bit hard to hear in the second half of the episode)
Marketing is a huge world, and it’s sometimes hard to tell what the most effective marketing for your business could be.
Today we talk with Jay Baer, International Keynote Speaker, Best selling author and Plaid concasoare about how your boring business needs to be focused on Word-Of-Mouth marketing so you can grow your business by turning your customers into volunteer marketers.
In this Episode, we will share with you:
- What exactly is Word of Mouth marketing?
- Creating small scale Word of Mouth
- Volunteer marketers
Links Mentioned In The Show
- Connect with Jay
- Connect with Desiree
- Youtube
- Follow All-In-One Social Media
- Youtube
Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.
Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.
You can find all the published podcast episodes right here
Do you like this podcast? Please show us some love and leave a review for us on iTunes! (Click here!)
We are talking with Rachel Brenke, Managing Partner & Attorney at Connors & Brenke, about how she uses online and social media marketing (along with a killer personal brand) to use education to get new clients for her practice.
Are you wondering “how can I add extra revenue to my business?” Do you have an idea for a course or to teach people, but are just not sure how where to start? Today I talk to Rob Balasabas about how you can use online courses to grow your business, get more leads, and add passive revenue to your boring business.
If you’ve listened to all of our episodes, you know just how many things you can do to give your business a social media marketing boost. Thing is… you’re still running your business, right? You can’t be expected to do that AND implement every tip we give you, we get that.
So today, on our inaugural Facebook Live Show, I talk to Valerie Morris about breaking it down. We discuss the 5 key tips that will help you balance your work with your marketing without impacting either one.
In this Episode, we will share with you:
- Polished/branded look,
- Be consistent
- Do what others aren't doing,
- Provide Value/Educate,
- Engage with others
About Our Guest
Valerie Morris is a social media strategist who believes that you can be successful in social media marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver, including being a founding member of Colorado Women in Social Media, speaker at Denver Startup Week, and speaker at many regional marketing groups. When Valerie "shuts off" her social media, she can be found running around with her two dogs, doing Pinterest projects, or searching for the best queso this side of the border.
Links Mentioned In The Show
- Connect with Valerie
- Tintero Creative
- Connect with Desiree
-
- Youtube
- Follow All-In-One Social Media
-
- Youtube
Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.
Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.
You can find all the
Today I talk with Michelle Lewis about Hollywood PR tactics can benefit you, your business and your local community. We discuss how, no matter your background, you can use the best techniques of Hollywood to enhance the visibility and publicity of your business, and how you can represent yourself as the best in your field on local media.
Anything bots can do I can do better, and we don’t want them to take over the world and put us all out of jobs right? So just how useful is this tech? Surely it can’t do anything you can’t already do yourself? Today I talk to Amanda Robinson about the myriad of things that bots can do to enhance the marketing you’re already doing, or take a few things off your hands so you can get back to doing what you do best.
This week, I talk to Christina D Wagner about how to plan out your marketing in a fun and unique way, how to keep the ball rolling once you do, and which mistakes to avoid.
In the day-to-day of running your business, keeping up with the marketing that you know you should be doing can be kinda stressful, maybe even exhausting. You’re busy working on growing your business, doing what you do, and now you’re expected to be a professional marketer too? If you’re new to the whole thing, you’re […]
Networking, networking… no matter what industry you’re in, networking is key. If you’re in the marketing world, then it’s pretty much your whole life. But what if your business is totally online? How are you supposed to get out there and meet people when you’re always at your computer? On this week’s episode, I […]
At some point, everyone has to deal with credit score. Everyone. You’d think that, because of this, online and offline marketing kind of don’t apply to the money industry, but… you’d be wrong. No matter the business, you need marketing if you want to grow and evolve as a business. And when your subject matter […]
Death comes for us all… if it didn’t, this week’s guest would have to find a different job. When it comes to marketing your day-to-day business, sometimes things aren’t just boring – they’re tough to talk about. But there comes a time when we all need to buck up and face the fact that one […]
When getting down to the day-to-day running of your business, marketing may seem like the last thing you or anyone needs to be looking at. You’re so busy making sure you do your job well, you start thinking: “Is it something I even need? None of my competitors are doing it.” Today I talk with […]
It’s easy to let your marketing slip when those hot and lazy summer days roll round. Between taking well-deserved time off, dealing with vacations, kids and other summery fun, it’s difficult to keep on top of all the other stuff. Beside, you might not even have much worth marketing during the summer… right? Today I […]
Facebook is no stranger to change. Whether you use Facebook to post vacation photos or to power your business, algorithm and service changes affect everyone. There’s one subject we’ve barely touched upon though, a powerhouse in the Facebook world that is bringing people together, creating communities and growing businesses worldwide: Facebook groups. Today I talk […]
PR can be an anxiety-inducing pair of letters for some people. For others, it seems irrelevant, something that they might not need. In the world of digital marketing, PR is just as crucial as having a website or social links, but actually getting started can be daunting to most people… especially those that don’t […]
Vlogging – we’ve all heard of it. If you’ve somehow never heard the word before, you probably still know what a vlog is without realizing it. Almost every day there’s some big news about the vlogging world and the huge industry it’s become. The beauty of it? Vlogging is for everyone, and that includes […]
Every worker needs his tools. No matter what services your ‘boring’ business provides, you know that the key to success involves growing an inventory of useful and effective tools that help you do what you do best. With so many apps and tools out there, which ones will actually help bring your digital marketing to […]
Social media brings people together, you know… by definition. However, when some of today’s social media giants were just fledglings, people were creating events for social media professionals to actually meet each other and share the love. One of the first of these events was Social Media Day, which has now grown to become one […]
To some, LinkedIn still has a reputation as a place to post your resumé and connect with colleagues. A long time ago, it was just that, but now it’s so much more. LinkedIn is a powerful social network for everyone from solopreneurs to huge businesses, boring or not. But are you doing it right? […]
You may not be the only ‘boring’ business in town. Hell, maybe your town is THE hub for the kind of services your business offers. With so much noise, both online and offline, how do you stay ahead of your competitors on social media? You post and they post, you post and they post… what’s […]
With Facebook algorithm changes popping up at the start of 2018, every business owner is worried, no PANICKING, about engagement. We were all thinking ‘is this the end of Facebook marketing? How will I even reach people now?’, with businesses changing their tactics in all directions. Today I’m talking with Crystal Hammond, who faced these […]
We’re all constantly looking for ways to improve our business and marketing – that’s a given. However, one thing most people don’t consider is that sometimes one of the biggest obstacles for their business may be themselves. There are a million problems every ‘boring’ business faces when it comes to getting their name out […]
Videos seem to go viral every day, but the secrets to having this happen with you OWN content is still a mystery. Do you ever ask yourself what going viral actually means, and if it’s something boring businesses can even do? Some people can just whip out their phone and go viral overnight, does everyone […]
An important, maybe THE most important part of any business, is the sale. There are a million different questions you can ask about sales, but some of the most common that probably go through your head are things like “HOW do I sell to people?” “What makes people buy, and what doesn’t?” We’ve all experienced […]
We’ve spoken about Instagram and Facebook stories and how to master them. But what about nitty-gritty of Instagram itself? What’s an Instagram business account and how do you get the most out of it? What are the do’s and don’ts? And what about emojis and hashtags? On the show today is Moritz von Contzen, who […]
The hero’s journey is the foundation of all storytelling. It is important to make sure that you, the business owners, are marketing your product or service as a part of that journey. But are you the hero or the guide? We talk with Mary Baird-Wilcock from The Simplifiers about how you need to be telling […]
There’s no episode of Marketing For Your Boring Business this week, but there’s still plenty to check out if you’re in need of tips and tricks for social media marketing. Head over to http://www.allinonesocialmedia.com/blog for more, and we’ll see you next week!
Nowadays, Instagram wields a lot of power in the marketing world. But what does it mean to be ‘instafamous’? Influencers seem to come in all shapes and sizes, and most are considered celebrities. So it’s no surprise that to most, they can seem out of reach. How can these people help boring businesses through influencer […]
Y’all know that if there is anything I say all the time it’s 1.) have a plan and 2.) tell your story. Well, what better way to tell your story than with Instagram or Facebook Stories. Stories allow for you to tell your story in the moment and last for 24-hours. In that 24 hours, […]
We are in the midst of a Facebook-apocolypse. Lol Ok, maybe not really, but there are some big changes ahead that are going to make all of us update our Facebook and social media strategies. But when doing anything in social media, what do I always say? Have a GOAL for each post! And there […]
We talk a lot about video on this podcast and rightfully so, with 100 million hours of video content being watched on Facebook daily it is obviously not a trend that is going away. But what is the easiest way to get started with video? Well, besides the obvious to just pull out your smartphone […]
Have you ever wondered “what is it my customers want to see from me on social media?” This is definitely not something easy to know but there is definitely a science to it or specifically a psychology to it. On this podcast episode, I chat with Kara Lambert about how and why your customers use […]
A New Year called for New Beginnings and what better way to get your business on track than by setting clear goals to crush it in 2018! But it isn’t always as easy as simply saying “I am going to crush it this year” you need to have a plan, schedule and accountability. What is […]
2017 can be summed up in one word: video! There were so many great new features on Facebook, Twitter, Instagram, LinkedIn and more it was almost too much to keep up with. On this podcast, I chat with Heather Heuman as we reflect on all the fantastic changes that happened in social media in 2017. […]
Going Live for the first time can be terrifying, but what is even scarier if going Live without a strategy. We talk all the time on the Marketing For Your Boring Business Podcast that you always want to make sure you’re doing something with intention and a goal, and going Live is no exception. I […]
Social Media in 2018 is predicted to have many changes and things to pay attention to like Generation Z, VR and Augmented Reality. While I think most of it is irrelevant to the everyday business (like yours) there are still things you should plan to do to help your social media in 2018. On this […]
So you have a boring business? Who cares! That doesn’t mean your marketing has to be boring too. I talk with Josh Steimle who has helped his fair share of boring businesses, specifically storage units, tell their story and make their boring business worth seeing in a cluttered news feed. But how can your boring […]
We all know Youtube is the 2nd biggest search engine on the internet, but what you don’t know is what your boring business should be doing on Youtube. As someone who sits down and stares at a camera on a weekly bases, I understand how weird and hard it is to figure out what you […]
7.3 percent of all living Americans have served in the military at some point in their lives. Being a military spouse and kids, I know first hand that this demographic is very unique. We have our own struggles that normal civilians don’t really know about. November is Military Family Appreciation month and on November 11th […]
For most people, when they need something to post for their business, they just go to Google and take whatever they need, but what they don’t realize is that this is super illegal. Knowing what you can and can’t do legally on the internet can be really vague, frustrating, and unknown. You could have already […]
We talk a lot on the Marketing For Your Boring Business Podcast about opt-ins, freebies, and capturing emails. But now we are going to address HOW you do that in this podcast episode, Landing Page 101 for Badass Beginners. Just like all things in marketing, you don’t just want to fumble around when there are […]
There are 65 million Facebook Business Pages, but only 9 millions Facebook Pages are using Facebook Ads to grow their pages on social media. 9 millions Facebook Pages for 2 Billions Facebook users. If you want your businesses message to be seen in this cluttered news feed you need to be running Facebook Ads. But […]
There is nothing more important than communicating authentically online and in social media and that is 100% going to happen with your voice. But what does that mean? How does your ‘voice’ translate from your brain to your online presence? In this episode, we talk with Shannon Hernandez, aka Shan The Man, about what it […]
We have all scrolled through our Facebook Newsfeeds and seen those questions: “What Hogwarts House Are You?”, “What Music Era Defines You?”, “What Is Your True Personality Type?” Click, take the Quiz, enter your email, and boom you find out you are the Slytherin you always knew you were! (Ok that last one is just […]
There are 115 days between September 1st and December 25th! It is time to make sure your business is ready to kill it this holiday season, but what should you not be doing? 74% of marketers are increasing their use of social media through the holidays you can beat that your business will be under a […]
The wonderful world of eCommerce is rapidly on the rise. About 190 million U.S. consumers—more than half the population—were expected to shop online last year. (Source) Do you want to have a clear and focused social media strategy that converts customers? More importantly, would you prefer to decrease your stress levels during the holidays? This […]
When it comes to social media and marketing, the images are hands down the most important part of your marketing. You could be the best person in business ever, but if you have boring images that don’t connect with users or images that tell your story to your potential customers are going to move on […]
A website is an online foundation for any business, but even keeping a basic website fresh and updated isn’t always easy to do. With so many options and tutorials and opinions on line, how is a business owner supposed to know what to do? Or even keep up? We talk with Perri Collins of Collis […]
Marketing your business is hard, as you know. However, you often don’t know what tools are available to help you execute an effective marketing strategy for your business. On this episode of Marketing For Your Boring Business, we have over 500 resources to help your business market better, as well as some tips on the […]
Bots are all the rage in the world of marketing, but what they heck are they? What can they do for your business? What is so social about talking to a Bot? In this episode of Marketing For Your Boring Business, we talk with Seth Louey from BotList about getting started with Bot marketing. In […]
Most of us think of LinkedIn as a tool for looking for a job and posting your resume. Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. This powerful tool is a great way to help your business get targeted leads, but there is […]
Networking is a vital part of every business. Meeting people face-to-face and creating relationships is always going to be the #1 way to make the best business relationships, but what other options are there? On this episode, I speak with networking queen, Gelie Akhenblit, about how you can build your business by networking online using […]
As business owners, we try to do it all and of course we fail! It is time to let go of the things you don’t want to do or that you are doing well by delegating it out to the right person. Finding the right team to a necessity for growth and success in your […]
Ever plan an amazing event just to have low attendance or low participation? Have you ever wanted more from an event you were attending? Learn everything you ever wanted to know about how you can use social media to succeed at an event and how to throw a super engaging event filled with Amir Zonozi, […]
Everywhere you turn, experts keep saying “video is king” on social media right now. And it’s true. It is predicted that by 2019, internet video traffic will account for 80% of all consumer Internet traffic. But as a boring business, it isn’t always easy to just point the camera and go. In this episode, we […]
Social comes 1st in social media marketing for a reason, it’s so easy to curate, create and distribute, but now it’s getting kinda lost. Tim Elliott will be going over why “people buy people” through engagement. Whether you are a plumber or famous athlete, you need to engage no matter how hard it is. It […]
Have you ever just been stumped about what to post when you are planning out your social media calendar? Every open up Facebook and just think “Crap! What do I post?” Never fear, we have a list of 10 things you can ALWAYS post on social media to help make your social media life just […]
Welcome to Marketing For Your Boring Business! The show dedicated to helping your message gets seen in a cluttered news feed. We know that not everyone’s business is exciting or sexy, but that doesn’t mean you don’t have a story to tell. This show will explore how your boring business can grow and thrive in […]