Amplify Your Success

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Ever feel like you’re stuck around a challenging decision - you know you need to gain clarity, but none of the steps forward feel aligned?

What if you knew that not making the decision is actually creating an energetic block to your growth, your motivation and to moving forward your vision and goals?

Making those tough decisions, even if there is some fall out, can actually propel you forward.

Inside episode 444 of Amplify Your Success Podcast, I share the behind-the-scenes truth about the tough—but powerful—decisions I’ve made over the years that ultimately accelerated my success. From walking away from misaligned partnerships to raising my rates (even when it felt risky), to letting good team members go, these hard calls have always been the gateway to my next level of growth.

I’ll walk you through what makes a “hard” decision feel so heavy, how to recognize when you’re stuck in indecision, and how to lean into the kind of bold, aligned choices that move your business forward with more clarity, confidence, and momentum.

If you’ve been circling a big decision, or feeling like something has to change to grow—you’ll want to tune in.

Key Takeaways: [2:32] Why the decisions that feel “hard” often catapult your next breakthrough

[5:40] Signs that something in your business is out of alignment

[7:25] When your soul knows something is complete—but fear keeps you stuck

[10:04] The difference between quitting and releasing

[11:43] What happens when you hold onto offers, clients, or projects that no longer serve you

[15:09] How “death and rebirth” moments in your business lead to massive clarity

[18:42] Why a power leak can slow your growth and how to clean it up

[22:30] How making hard decisions can actually restore momentum, revenue, and ease

Resources Mentioned in This Episode:

Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Want to speed up your path to clarity (and get my support to make that bold decision?) Book one of three power-packed strategy sessions. Details here.
Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

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What if your mission-driven message could reach millions—but something’s getting lost in translation?

If you’ve ever felt like your heart-centered vision isn’t landing the way you hoped, or your content isn’t connecting with the right audience, this episode will feel like the missing link.

In episode 438 of the Amplify Your Success Podcast, spiritual teacher and conscious parenting expert Cathy Domoney joins me for On Air Coaching to help her refine the core message behind her movement. Cathy has decades of experience transforming family dynamics, but like many impact-driven entrepreneurs, her message felt too broad—and wasn’t creating the ripple effect she envisioned.

Together, we dig into what I call the “Lighthouse Message™”—that magnetic, clear, purpose-driven message that not only resonates with your ideal clients, but makes your platform unignorable. You’ll hear how we uncover Cathy’s unique positioning, cut through the noise, and reframe her message in a way that amplifies her reach and supports her next-level visibility.

If you’re building a movement, launching a brand, or wanting to serve more people with your voice—this coaching session will show you how to turn inspiration into impact with messaging that scales.

Key Takeaways: [3:34] What Cathy Domoney’s movement is really about—and why the current message was missing the mark

[6:12] How to know if your message is too broad (and what to do about it)

[9:45] The Lighthouse Message™ concept and how it helps attract your ideal clients

[11:51] What makes a message “repeatable” and “scalable” so it works across platforms

[13:33] Aligning your message with the actual transformation you offer

[17:24] The role of archetypes and brand positioning in message clarity

[20:12] Why your message must lead with a clear, grounded result—not just inspiration

[23:49] How to turn an internal mission into external magnetism

[27:05] The emotional shift that happens when you finally find your Lighthouse Message™

Resources Mentioned in This Episode: * Ready to discover your Lighthouse Message™ and become unmissable in your market? Apply for my Authority Accelerator program. * Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.

Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

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Ever feel like email marketing is more pressure than progress? If you’ve been second-guessing your subject lines, worried you’re emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you.

In episode 442 of Amplify Your Success Podcast, I’m joined by Jenny Roth, a relationship-first copywriter who’s helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing.

Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you’re not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!).

Whether you’re in a launch season or just looking to build stronger connections between sales, you’ll walk away with easy-to-implement tips for email success—starting now.

Key Takeaways: [5:30] Why email feels intimidating—and how mindset drama holds people back from starting

[8:00] The myth of instant sales—and how to structure an intentional email strategy

[11:25] How a small list can actually work to your advantage (Jenny shares her own story)

[13:59] Why launching quarterly—even with evergreen offers—can boost momentum and clarity

[15:34] What the pre-launch phase really is (and how to use it to prep your audience)

[17:55] How to talk about your offer before you “launch”—without being pushy

[20:17] Afraid of sending too many emails? Jenny’s perspective will calm that fear

[23:58] The power of relationship-based emails—and how to send them when you’re not launching

[24:45] 3 creative ways to build community and engagement through regular emails

[26:57] Why personal storytelling can dramatically improve open rates and connection

[31:04] Jenny’s boldest business decision—and how imperfect action helped her succeed

Resources Mentioned in this episode: * Jenny Roth’s Free Resource: Download Jenny’s Relationship-Based Email Templates + Calendar Toolkit to simplify what to send and when: https://jennyrothcopywriting.com/email-freebie * The ROCS Method by Melanie Benson: Create magnetic, click-worthy titles using my free checklist: MelanieBenson.com/method * Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

👉 https://melaniebenson.com/coaching

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Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don’t realize that until it’s too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients.

In episode 441 of Amplify Your Success Podcast, I’m diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record.

This isn’t just about picking interesting people—it’s about protecting your platform, your brand, and the trust you’ve built with your listeners.

In part one, I covered the core factors that make someone a great guest. But in this episode, I’m sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I’m taking you behind the scenes of how I filter for quality, fit, and shared values.

If you’ve ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews.

Key Takeaways: [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time.

[2:26] How a guest management toolkit can simplify your entire vetting process

[3:50] Why we ask every potential guest to complete a pitch form (and what it reveals)

[5:25] How to assess whether a topic adds value—and aligns with your audience

[7:28] Why it’s okay to ask for a better topic (and how to do it professionally)

[8:00] The collaboration question that filters out transactional guests

[8:57] What your guest’s social media says about their reach—and the fit for your show

[10:33] How listening to sample interviews reveals red flags before you hit record

[12:49] The review and ratings test we include—and what it tells us about their follow-through

[14:29] Why it matters who submits the pitch: agent vs. the expert themselves

[16:26] How to streamline your guest process and eliminate wasted time

Resources: * Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - MelanieBenson.com/resources * Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - https://amplifyyoursuccesspodcast.com/

💡 Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

👉 https://melaniebenson.com/coaching

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Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat?

If you’ve been investing time interviewing guests but not seeing your show grow, or you’re preparing to launch and want to build momentum from day one, this episode will help you set the right foundation.

In episode 440 of Amplify Your Success Podcast, I’m breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I’ve developed a clear framework for identifying which guests align with your show’s goals, values, and growth strategy and which ones may quietly derail your momentum. I’ll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach.

If you’re serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle.

Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: https://melaniebenson.com/coaching

Key Takeaways: [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy.

[3:19] A free resource for guest experts who aren’t seeing traction from their podcast interviews.

[6:00] Why even big-name guests aren’t always a good fit—and how I vet every single one.

[7:41] The three core areas I use to qualify guests: value, energy, and reach.

[9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients).

[13:15] What values alignment really means—and how it protects the integrity of your show.

[16:59] Red flags that indicate someone leads from ego, not impact.

[19:34] The myth of “celebrity guests” and why some big names don’t help grow your audience.

[22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know.

Resources Mentioned in This Episode: * Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients * Part 2 of this miniseries (Episode 441: How To Vet Podcast Guests for Alignment & Value) - https://amplifyyoursuccesspodcast.com/

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Have you ever wondered why so many business collaborations feel one-sided—or if they’re even true collaborations at all? I’ve been seeing a surge in requests to “collaborate,” but so much of what’s being called collaboration these days is really just self-serving promotion in disguise. Today, I’m pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn’t), and inviting you to step into a more intentional and abundant way of co-creating with your peers.

For years, collaboration has been at the heart of how I’ve built my business, but I’ve noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren’t true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It’s about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection.

Inside episode 439 of Amplify Your Success Podcast, I’ll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration.

If you’ve ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let’s rewrite the rules of collaboration together and make a greater impact in our communities.

Key Takeaways: 05:33 Why calling something a collaboration (when it’s not) could actually turn off your best opportunities instead of attracting them.

06:45 The one thing that will erode trust—and collaborations—before they ever get started.

08:40 The difference between a collaboration, affiliate promotion, and paid opportunities.

10:13 The right approach to collaborations that will bring you consistent and long-term results.

13:10 Proven types of collaborations that have paid off for me over and over again.

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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What if you could have more premium sales calls - without feeling pushy or salesy?

Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).

The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low.

Feeling called to help more people, but struggling to scale your service beyond 1:1 work? Maybe you've thought about launching a group coaching program or membership, but the logistics—and doubts—keep holding you back. Or perhaps you have a program already, but it’s not quite gaining traction yet. Either way, if you’re craving more income and impact without burning out, this episode is going to be a game changer.

Imagine designing a membership program that not only addresses your clients’ needs but eliminates scheduling headaches, fosters true community, and positions your offer as the clear “heck yes” solution in a crowded market.

In episode 438 of the Amplify Your Success Podcast, I take you behind the scenes with an On Air Coaching Monetization Session for Kim Guche, an experienced speech pathologist who helps overwhelmed moms of high-needs children. I help her work on her offering suite strategy, break down the hurdles of group program logistics, price points, community building—and show her how to create something her audience will genuinely value and want to share with others.

On air, we mapped out how Kim can roll out a membership-based model—the “Calm Mom Community”—with the right blend of resources, connection, and flexible participation, so no mom feels left behind. Tune in to hear practical tips, creative solutions, and heartfelt encouragement for anyone ready to amplify their impact (and results) by serving more clients through leveraged offers.

Key Takeaways: 04:34 Discover Kim Guche’s unique expertise supporting overwhelmed moms of high-needs kids—and learn why targeting the right ideal client can amplify both your impact and results.

06:29 Find out how clarifying your program’s vision and outcome fuels confidence and momentum—essential for launching your own scalable group experience.

10:55 Learn the secret to building a compelling offer suite—while maximizing your income and impact.

11:44 Uncover the “magic wand” exercise: how imagining your dream program helps you design offerings clients are already asking for (and ready to buy!).

14:54 How to think outside the box and construct different ways of creating a group program that will appeal to your buyer and light you up.

18:03 How to find the sweet spot for pricing your new offer: How to assess what feels like a “no-brainer” for clients while ensuring your revenue goals are met.

19:54 The membership model blueprint—why recurring value, community, and clear deliverables can differentiate your program from free alternatives and foster true transformation.

23:40 Discover easy ways to tier your offerings—so clients can “upgrade” for more access, and you can grow your revenue with less burnout.

26:58 Learn the step-by-step path for your beta launch: Start small, refine with real feedback, and grow your membership with confidence and clarity.

Resources Mentioned in This Episode: * Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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Strategic partnerships can be a valuable strategy to open doors to new lead sources. When a peer refers an ideal client to you, it often speeds up the time from lead to purchase. So imagine how powerful it would be to have those referrals come in bulk with hundreds if not thousands of leads arriving in your inbox on a regular basis?

Even though you recognize how valuable it can be, chances are this goldmine is untapped in your business. Maybe you don’t have clarity on how to initiate these relationships. Sometimes you’ve been burned and don’t know who you can trust. You’re definitely not the only one! When it comes to actually finding the right partners, setting healthy boundaries, and figuring out what really works (and what doesn’t) in things like joint ventures… that’s where having expert advice can be helpful.

On episode 437 of Amplify Your Success, Melanie Benson and business strategist and partnership expert, Marie Mack go deep on this very struggle. Marie discusses how important it is to be intentional—not just jumping into deals hoping for magic, but actually getting clear on what you want, who your ideal partners are, and trusting your gut when something feels off.

They both agree: not every peer is supposed to be a great partner, and—let’s be honest—a lot of folks make the mistake of chasing “shiny” big names or big email lists, when what really matters is having values that match up and creating authentic, win-win relationships that last.

Marie shares super relatable stories (awkward Zoom calls, weird vibes, and all), and real strategies for “dating” potential partners before committing. Think having open, real conversations; protecting your audience; and being okay walking away if it’s not a fit.

So if you’ve been spinning your wheels, feeling behind or confused about where to even begin, this episode is the perfect, real-world guide to not just finding partnerships, but finding the right ones—and making them work for everyone involved. Tune in to learn how to craft powerful, profitable partnerships that amplify your reach, deepen your impact, and create a ripple effect of growth for years to come.

Key Takeaways: 05:15 Why some partnerships feel transactional and fail instead of flourish.

07:05 How to build a ‘partner profile’ to avoid disappointment and frustration in partnerships that aren’t lucrative.

07:34 The secret art of vetting potential business collaboration partners that will create a win-win.

11:23 An important red flag: ‘a big name’ doesn’t always mean aligned partner.

14:59 What to do when the ‘numbers’ aren’t coming in from a partner.

16:21 The two parts of a partnership that matter and how a transactional vs strategic approach impacts your results.

19:07 Using your business ‘why’ and purpose to help drive partnership choices

21:40 How you can benefit each other even when a ‘deal’ isn’t doable.

24:43 How to overcome partnership barriers like ‘I don’t have a big audience or list’.

27:25 How to prepare for a successful partnership and what to do before you hop on that first call.

30:19 How friendships can blossom because of fruitful collaborations and partnerships.

Resources Mentioned in This Episode: * Unlock The Power Of Joint Ventures & Grab Marie’s outreach templates here * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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You’ve heard you need to be visible to attract a steady stream of clients, right?

Spending time being visible when it doesn’t produce quality results is sooo frustrating.

And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together?

One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system.

And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they’ve found the experience “under-whelming” and doesn’t really help them shift into success.

Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I’ve designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients.

In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today’s marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results.

I’ll discuss why many invest in coaching but don’t see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement.

If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth.

Key Takeaways: 00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system.

02:52 Why many people feel disappointed with coaching results why ‘information’ is not the answer.

04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients.

06:47 What happens when you don’t have a strategic marketing plan in place.

08:20 The role of personal interactions and real-time guidance in transforming your coaching journey.

09:39 One of the key reasons why you can take other coaching programs but not get results.

10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads.

11:35 The evolution of effective client attraction—why outdated strategies might be holding you back.

14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management.

16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth.

16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences.

18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world.

22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth.

Resources Mentioned in This Episode: * Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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Just because you host your own podcast, doesn’t mean it’s going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you.

Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn’t seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings.

Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction.

If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you’re ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you’ll want to catch this episode.

Key Takeaways: 06:53 Discover the secret to making your podcast consistently draw in ideal clients.

09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success.

10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients.

13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients!

16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact.

17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success

20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction

21:50 Discover how ‘specificity sells’ to attract your ideal client faster.

27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings.

Resources Mentioned in This Episode: * Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We’ve opened up 3 more sessions! Apply here. * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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When you're facing a major life change, it’s pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what’s next.

But what if fear isn’t the enemy? What if it’s actually a misunderstood ally just waiting for a new perspective?

In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You’ll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain.

Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that’s already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill.

Key Takeaways: 01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way.

02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging.

03:20 Hear Tracy’s journey from a single mother on food stamps to a seven-figure success story.

04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It’s not the enemy but a protective force.

06:44 Why you shouldn’t push fear away but understand why it exists and how to use it.

09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions.

15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead.

13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now.

14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution.

18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment.

19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness.

22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back.

Resources Mentioned in This Episode: * Take Tracy’s Free Ascension Assessment here * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out?

Many experts struggle to get booked on podcasts because they don’t really understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings.

For over a decade, I’ve used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox – without costing me a dime.

Inside episode 433 of Amplify Your Success Podcast, I’ll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth.

Key Takeaways: 05:29 Why ‘being everywhere’ is a myth—and what actually drives real audience engagement and impact.

09:06 What you need to know before hiring podcast booking agencies.

10:26 The strategy that many PR firms or VA’s miss when getting you booked.

13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients.

16:20 How to create connection and a conversation that converts instead of relying on social media reels.

17:22 Why it’s not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients.

18:05 How to create a compelling topic that makes you unignorable to hosts

19:57 Why cultivating a consistent social media presence can boost your podcast booking chances

22:19 How to open doors when doors aren’t already open

24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities.

28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message.

Resources Mentioned in This Episode: * Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Save Your Free Seat Here * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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Are you ready to find out if your content is getting you ‘friend zoned’ or ensuring you are an in demand expert?

So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift.

If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast.

Melanie reveals what’s really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients.

As you listen in, you’ll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves.

Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource.

Key Takeaways: 02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson.

05:21 Melanie isolates what the real issue is with Cathy’s social media content and lead generation activity.

12:05 Why storytelling is crucial for converting social media followers into clients.

12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information.

13:06 How to differentiate your brand by highlighting your unique personal transformation journey.

15:05 Reinventing your authority to stay relevant in a changing market.

19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging.

21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings.

24:37 How ‘clever’ gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES.

29:57 Bonus tip on continuing to build and grow your audience.

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When you’ve invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It’s frustrating—watching others grow while you’re stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren’t reaching out.

The truth? Your business isn’t broken—you just need a better client engine for growth.

In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success.

Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she’ll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers.

Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them.

06:24 The crucial shift from just creating awareness to crafting offers that convert.

10:50 The correlation between phone calls and cash and the math you need to make more of it.

12:48 Understanding decision-making patterns that turn curiosity into paying clients.

14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment.

16:39 The difference between being a "likable expert" and a "most hired expert," and to make the shift.

17:13 Why do people buy (hint -it’s not for education).

20:12 How to break out of the “friend zone” with prospects and confidently close the sale.

24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster.

28:05 How to be more intentional in actions that bring in leads and convert clients.

32:12 How to simplify your strategy in a way that helps you focus and excel in your business.

38:10 An unexpected message opened new business opportunities amidst my life crisis.

40:17 Why Christine suddenly took a chance on herself and made a bold decision.

Resources Mentioned in This Episode:

Access Christine’s Free Guide 25 Ways to Find Your Next Buyer.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That’s the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer.

But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.”

Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust.

In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I’ll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable.

I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator.

Key Takeaways: 00:53 The three commonly understood areas of differentiation, and why some of them have stopped working.

03:56 Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market

04:50 5 key areas of your brand energetics that set you apart.

07:04 How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself.

09:41 How storytelling moves people into action.

10:10 Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others.

11:23 How your quirks can become part of your brand energy and what you're known for.

12:20 The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection.

14:12 How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey.

14:42 Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience.

16:39 Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience.

Resources Mentioned in This Episode: * Blog Post: 6 Reasons You Should Specialize As a Coach * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events.

Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don’t shift the field.

In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences.

Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions.

It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways.

Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences.

Key Takeaways: 04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.)

08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief.

12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can’t always reach.

16:59 How retreats activate your most powerful way of being—and why that’s your biggest asset.

19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room.

22:32 Why energy alignment is the foundation of better decision-making and deeper learning.

27:28 Tips on structuring and pricing your retreat for both transformation and financial success.

28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats.

33:17 Why fancy venues and social media posts won’t fill your retreat, and what will.

40:17 Darla’s life-changing career shift and how it led to more income and impact than expected.

Resources Mentioned in This Episode: * Access Darla’s Ultimate 57-Point Checklist for World Class Transformational Retreats * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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What if you could have more premium sales calls - without feeling pushy or salesy?

If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast.

Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success.

Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process.

Key Takeaways:

02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats.

04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching.

09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates.

14:14 Why creating relatability is key in nurturing your prospects.

16:16 Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges.

21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment.

28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome

30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem

33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.

Resources Mentioned in This Episode: * Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. * Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy.

There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in.

In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected.

The missing link? Nurturing the right audience after that first spark of interest.

If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans.

By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success.

Key Takeaways: 04:25 How your visibility on other people’s platforms is just one piece of a bigger puzzle.

06:52 Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue.

10:16 Three distinct audience types to create an unstoppable client-enrolling engine.

12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients.

15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset.

17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity.

18:24 Tips on optimizing your content strategy and authority positioning in your marketplace.

21:27 What is moving the needle in social media right now to attract and engage the audience.

24:48 Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more.

26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.

Resources Mentioned in This Episode: * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.”

When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you.

In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation.

Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire.

Key Takeaways: 04:43 Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices

06:46 How to identify signs that you are living a "should life".

09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships.

13:47 How the Design Thinking model can be applied to redesigning your life through experimentation.

17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy.

25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book

27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life

Resources Mentioned in This Episode: * Learn how to Decode Your Destiny with Marni’s 2 minute quiz. * Get Marni’s new book, The Radical Living Challenge, today here on Amazon! * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host.

If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach.

In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show.

Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts.

Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact.

Key Takeaways: 04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes.

6:43 Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book.

7:23 The 4 primary ways you can monetize your podcast show.

07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy.

13:24 The primary reason podcast guesting is shifting (and how guest interviews have contributed.)

14:52 Why hosts are increasingly selective about guests and seeking meaningful collaborations.

Resources Mentioned in This Episode: * Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results.

Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients.

In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.

Key Takeaways: 04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business

06:44 How fixing common monetization mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters..

13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 The secret behind magnetic interviews that deliver consistent leads to your business.

Resources Mentioned in This Episode: * Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose?

On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey.

Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.

Key Takeaways: 01:30 Discover the mindset shift essential for impactful authors and entrepreneurs

05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.

09:24 How to build your confidence back up plus practical ways to gain experience and small wins.

13:25 How to be aligned with your purpose to create impactful work.

15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.

16:48 Signs you're not ready to write your book and what to do instead.

18:40 Why having a guide or mentor can help you overcome writing obstacles.

21:56 The ripple effect of publishing a book and spreading an inspirational message.

Resources Mentioned in This Episode:

Access Michelle’s Free Training to Get Out of Overwhelm and Get Your First Draft Written:
Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills.

There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.

Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential.

Key Takeaways: 06:41 Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter.

12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity.

15:57 How your ability to accomplish goals directly relates to finding what you need when you need it.

16:47 The 5-step organizing process that focuses on purpose-driven organization.

22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money.

24:54 Flexible frameworks enhance productivity through personalization.

27:13 How a LEGO tower challenge and subtraction will help solve clutter faster.

32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life.

34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.

Resources Mentioned in This Episode: * Get your productivity score and Office Transformation Blueprint: www.productiveenvironmentscore.com * Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

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Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with.

I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities.

On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences.

Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations.

Key Takeaways: 04:00 When you know it’s time to get collaboration ready.

05:58 How collaborations can skyrocket results while lowering your marketing spend.

09:49 Why your Lighthouse Message is a key factor to attracting the right partners.

12:03 What you need to do to show up as an irresistible strategic partner.

13:38 What to avoid so that you become a coveted partner who attracts opportunities.

15:04 Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings.

16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to.

17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak.

22:35 When you build community, collaborate, and refine your message partners follow.

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Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks.

2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging.

For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings.

Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects.

I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch. Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things."

As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together!

Key Takeaways: 02:58 Why every business growth leap can also generate challenges amidst the transformation.

03:22 How energetic frequencies impact decision-making and business evolution.

06:14 My “year of technology upgrades” and why careful planning and timing is essential.

07:44 One of the big learnings I had was around documenting operational processes for scaling business effectively.

13:25 Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.

17:58 When to decide if it’s the right time to start from scratch versus optimizing what you already have.

20:30 My repeated lesson on expanding my capacity for more bigger, bolder growth.

24:04 How creating your own opportunities beats waiting for external invitations.

27:14 Why managing environmental toxicity is essential for maintaining professional motivation.

30:11 How setting boundaries with compassion leads to more peaceful professional relationships.

Resources Mentioned in This Episode: * Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Listen to “Expanding Your Energetic Capacity to Increase Your Impact” episode of Amplify Your Success Podcast * Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here. * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid!

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Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients.

On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential.

I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction.

Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth.

Key Takeaways: 00:00 Visibility strategy is essential for attracting clients.

06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F

07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)

08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create.

10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals.

14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.

19:23 How to consistently attract more opportunities while adapting to changing trends.

24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.

Resources Mentioned in This Episode: * Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here. * Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here.

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In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.

Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.

Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches.

I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs.

I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset.

From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.

Key Takeaways: 04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue.

08:02 How big promises can sabotage trust and repel clients instead of attract.

09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations.

12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.

13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market.

14:21 Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.

15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients.

16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.

19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.

Resources Mentioned In This Episode: Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz

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Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.

On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code.

Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey!

Key Takeaways: 05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential.

07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.

09:49 The 4 spheres that make up your Gene Keys and what they mean

10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.

13:04 Kehla reveals her observations about Melanie’s Gene Keys chart.

16:58 What the culture sphere is and what it can reveal about your personal values.

22:10 Using Gene Keys to understand your voice, self expression and how you manifest.

22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness.

25:23 The unique way you experience prosperity that fits your style.

27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out.

32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.

Resources Mentioned in This Episode: * Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla’s Elevate your Edge Portal * Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my free quiz.

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If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation.

On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.

Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts.

Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.

Key Takeaways: 06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.

10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.

12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.

14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges.

17:05 The role of virtual events in attracting and pre-qualifying the right leads for your offers.

19:28 How to build credibility through consistent content and strategic "list injection events" twice a year.

22:17 The type of content that will move them from hesitation to taking action.

25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.

Resources Mentioned in This Episode: * Get Jennie’s FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts. * Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

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Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action.

On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He’ll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers.

Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base.

Key Takeaways: 09:05 The truth about what YouTube viewers REALLY want

09:48 The myth of viral content, and why massive views don't translate to business success.

10:57 The difference between broader content and niche content and which one brings in the revenue.

13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel

15:30 How to create a focused channel with a clear and specific purpose so it’s easy for viewers to understand and recommend.

17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention.

18:35 The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You’ll be surprised!)

20:24 The ideal video length, format and style for your channel.

24:47 Where the ‘cashflow’ starts coming in and how to turn views into business opportunities.

27:27 How to use lead magnets to attract committed prospects.

28:41 Why YouTube is such a powerful platform to drive sales.

Resources Mentioned in This Episode: * Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - https://www.profityourknowledge.com/masterclass * Join me for my new FREE Masterclass: From Invisible Expert to Un-ignorable Ripple-Maker: Discover the 7 Components I Teach My Clients to Build Their Ripple-Making Machine — so They Drive the Conversation in Their Industry!

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Ever feel like your clients are spinning their wheels, making slow progress toward their goals? Imagine if you could offer them a shortcut—like a fast lane that leads directly to clarity and results. So many expert-preneurs find that certain clients don’t want lengthy programs that drag out transformations, and these clients crave faster wins (and are willing to pay more to gain access to speed!)

In episode 414 of Amplify Your Success, we dive into a valuable solution to add to your offering suite: VIP Days and Intensives. These aren’t just premium sessions; they’re accelerated, high-impact experiences that deliver specific, transformative outcomes in a fraction of the time.

I share how VIP Days can boost revenue, speed up your clients' progress, and position you as a go-to authority. I’ll show you how to create VIP experiences that get clients results quickly, streamline decision-making, and help you gain momentum in your business (and if you are ready for accelerated focus and momentum, I’ll show you how my VIP Days work too!)

Key Takeaways: 01:45 Why offering VIP days can help boost profits, win over potential clients, and position you as an authority.

03:50 How to structure, position and price your VIP sessions.

06:05 How speeding up a client’s transformation can help fill your mastermind or services and keep clients long term.

10:31 How VIP days can give you a cash flow boost and new profit center when you need it most.

11:40 How to transform from ‘best-kept-secret’ to highly-paid authority with messaging that captivates the marketplace.

15:06 How A VIP day unearthed a $200,000/mo opportunity for one of my clients.

16:03 Why a VIP day can help you avoid ‘shiny object syndrome’ that costs you time and money and derails your momentum.

Resources Mentioned in This Episode: * Ready to build your VIP Offer, craft Lighthouse Messaging, or Boost Your Authority? Nab one of my limited VIP ½ Day Intensives here. * Want to explore coaching with Melanie? Check out her offers here.

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Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is.

On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling.

Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves.

Key Takeaways: 04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth.

09:50 How to give your audience a better experience with your email frequency.

12:03 The secret to getting higher engagement rates with less opt outs.

12:48 How to overcome blank page syndrome to get more emails out to your list with ease.

17:58 Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.)

19:10 The best practices for using emoji’s in your emails so it doesn’t trigger spam filters.

19:27 What metrics to track so you can optimize your future content.

25:09 Tips for creating subject lines that get more opens and tools that can help.

Resources Mentioned in This Episode: * Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY! * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

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What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients?

For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions.

In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration.

Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business.

Key Takeaways: 06:12 Jays surprising experience of ‘finding his tribe’ and how masterminds helped him grow a $10M company.

11:40 How masterminds began, what they are and how they benefit business owners.

13:56 Why you can’t copy someone else’s mastermind, but create one that is uniquely you, to get impact and results.

15:02 Two key factors in creating a mastermind that drives real results (and I share a huge mistake and lesson I learned years ago).

21:06 Defining what ‘high ticket’ masterminds actually are.

23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal

23:58 Where the true value of a mastermind lies regardless of initial success or pricing.

27:03 What motivates people to stay in a mastermind long term.

28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.

Resources Mentioned in This Episode: * Are you ready to have a mastermind? Get Jay’s FREE Mastermind Readiness Score here * Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay’s Free Mastermind PDF & Training * FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.

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Would booking more speaking gigs in the next 90 days be helpful to attracting new clients?

Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences.

When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods.

But, many expert entrepreneurs have discovered - getting invitations to speak isn’t as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too.

On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique.

Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success.

Key Takeaways: 05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader.

07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers.

11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes.

14:04 How to land speaking gigs without cold calls or emails.

19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives.

24:46 What speaker bookers are looking for and how to stand out from the competition.

31:44 How to significantly open doors for event invitations and collaboration offers.

37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.

Resources Mentioned in This Episode:

Want speaking gigs? Get Immediate FREE Access to the “5 Top Tips to Get More Speaking Gigs NOW”
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that cost you leads and clients

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Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan?

Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals.

But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next.

Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity.

I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively.

In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers.

I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success.

Key Takeaways: 01:18 What to do when you resist planning and just want freedom

03:55 The 80/20 rule of planning that lessens the overwhelm and increases results

05:13 The importance of planning a visibility strategy to improve audience reach and engagement

07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution.

09:02 The step you can’t miss if you want to hit your revenue goals

12:01 How to utilize sales triggers to fill your pipeline and meet sales goals

13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don’t have to go it alone)

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday

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Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It’s not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential.

These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck. If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals.

On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction.

Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.

Key Takeaways: 05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business.

13:12 The importance of addressing energy leaks in your business to improve performance and alignment.

19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything.

23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose.

25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights.

28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously.

36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.

Resources Mentioned in This Episode: * Take Jennifer’s FREE quiz to discover what is leaking from your Business Consciousness Quotient * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message

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You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts?

Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication.

On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language.

By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.

Key Takeaways: 6:11 How Amy came to develop AI tools that help you meet your ideal clients.

10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit".

14:11 How to use AI to quickly understand who your ideal client is in today’s market.

17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation.

19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice.

22:38 How to discover and use your clients' language to improve your messaging and marketing

28:04 How to get AI to match your writing style, tone, and patterns

34:07 Amy’s story on how she supported her daughter’s vision and helped raise $90,000 for a worthy cause.

Resources Mentioned in This Episode:

Join Amy’s AI On Demand Training to save time and be more human!
Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI:
Purpose and Outcome Analyzer GPT
Writing Style GPT
FREE DOWNLOAD: Discover the super simple 4-step messaging formula that makes you irresistible to ideal clients at MelanieBenson.com/Method.

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What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market?

A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture.

On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes.

Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership.

Key Takeaways: 06:48 How Nathan’s hospitalization from burnout led to a deeper understanding of his purpose.

08:54 The essence of authenticity and how to build authentic resilience.

16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission.

19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone

24:10 Two types of energies that shape your daily experiences and moods.

25:07 How to avoid mental exhaustion and why it’s important to differentiate between emotional, physical, and spiritual energy use to be more productive.

32:31 How vulnerability and authenticity promotes a culture of well-being and success.

36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively.

41:08 What shift enabled Nathan to attract more clients and opportunities.

Resources Mentioned in This Episode: * Grab Nathan’s Award Winning ‘Your Real Life Book’ here * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to borrow Million-Dollar visibility streams to amplify the reach of your Lighthouse Message.

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Feeling like you need to be everywhere all at once, but not seeing the results you crave?

So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all?

What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep.

Today, in episode 406 of the Amplify Your Success Podcast I’ll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results.

Inside this solo episode, I’ll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you’ll stop resenting marketing and start enjoying spreading your Lighthouse Message!)

Key Takeaways:

03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.)

09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms.

11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results.

17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority.

19:52 What you can do to create solid, aligned, supercharged content that people find irresistible.

22:49 How I streamline my process to maintain consistency while avoiding burnout.

25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts

Resources Mentioned in This Episode: *Melanie will choose * Monetize your ‘Lighthouse Message’ by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th! * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

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Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market.

In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth.

Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success.

Key Takeaways: 03:16 Why your videos perform better if you optimize your message for ideal clients.

08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes.

12:35 Learn the foundational aspects of creating a brand beyond visuals.

19:16 The different types of video content you can create to build a diverse and engaging online presence.

20:41 The ABC Framework to drive revenue from your video content.

28:50 What systems and workflows you can use to ensure accountability in your content creation process.

34:39 How to define and embrace your own individual style in video content that resonates with the audience.

Resources Mentioned in This Episode:

Take Tanya’s Free Quiz and Discover Your Livestream Vibe
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)
Tanya’s Stream Like a Boss TV Featuring Melanie

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In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business.

If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset.

The answer to this common conundrum doesn't involve grinding your way to success. In fact, it’s quite the opposite.

In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs.

Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business.

Key Takeaways: 13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead.

13:58 The real reason burnout happens and Dana’s holistic 5-goal approach to feel productive and fulfilled.

15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership.

19:54 Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth.

20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this.

25:45 Learn the best strategy to get your time back for higher-level revenue generation.

Resources Mentioned in This Episode: * Access Dana’s FREE Guide - How To Be A Million-Dollar CEO * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the Authority Accelerator (open for applications now.)

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Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team.

In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics.

They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement.

Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive.

After listening in, you’ll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment.

Key Takeaways: 3:20 What toxic positivity means and how it can negatively impact team dynamics and turnover.

8:15 The one thing that will drive engagement and commitment in leadership.

12:00 How to differentiate between toxic positivity and relentless positivity in leadership.

14:35 Why acknowledging challenges and struggles builds trust and psychological safety with teams.

16:30 The impact of language and communication in driving decisions and results.

21:10 The one thing that will help individuals identify their communication style.

23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment.

24:40 Signs that you may be leading with toxic positivity in the workplace

25:45 Why embracing the power of quitting can lead to a fulfilling career path.

Resources Mentioned in This Episode: * Discover how relentlessly positive you are with Pamela’s Assessment * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)

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Let’s face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy?

On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then rebounding, which included building a mega-thriving community on Facebook.

Rachel shares a practical strategy for reframing worry, letting go of past expectations, and reclaiming personal strength and joy in the present. You’ll learn why Rachel believes in finding grace, celebrating victories, and creating a supportive environment to reclaim your spark.

Key Takeaways: 05:37 How the pandemic caused many to re-evaluate their lives and sparked a need to reconnect with their true selves and life purpose.

11:03 Why it helps to let go of the life you imagined and find joy in the one you’re living.

13:26 An exercise that will help you reframe worry and anxiety so it doesn’t consume you.

17:09 How to be intentional about choosing joy rather than dwelling in negativity.

18:55 Using the ‘pause’ tool to show up as one’s best authentic self.

20:00 Becoming an advocate for responsible, supportive social media engagement and how to reframe limitations into possibilities.

22:21 How vulnerability and being open for honest conversations can ignite your spark again.

Resources Mentioned in This Episode: * Access Rachel’s books, including the brand new, Get Your Spark Back. * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)

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Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth.

At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don’t address it.

In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a renowned leader in human design, and I talk about the evolution of money, business, and how the human design tools can help us navigate these changes. Karen shares common myths about human design as well as the importance of using business as a tool for transformation and evolution.

But what really impacted me personally was Karen’s valuable insights on the evolution of money, ancient wisdom around prosperity and why we need to disentangle from ancestral narratives so we can identify our unique place in the cosmic tapestry.

Dive into this enriching conversation to discover the tools and mindset shifts needed to evolve your prosperity code and align your business with your deepest values.

Key Takeaways:

07:30 Karen shares her view on what’s happening in the coaching industry right now

09:00 The shift from the materialistic era towards impact-driven entrepreneurship and the uncertainties it presents for business owners.

16:45 How to balance the goal of creating meaningful impact, fulfill your soul's calling while achieving financial sustainability.

19:26 How to hold a grand, spiritually-driven vision for your business and yet stay grounded in practical strategies.

24:30 Understanding human design and how it can shift your prosperity code.

26:41 How to disentangle oneself from personal and ancestral narratives to experience more success.

29:04 How conservatism is necessary, even though it feels like you are taking 2 steps back.

34:20 Why it’s important to shift to more positive storytelling about your life and business (hint: hold the narrative of the world you aspire to create.)

Resources Mentioned in This Episode: * Want your Human Design Chart? Get Karen’s Free Human Design Chart * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Discover your Lighthouse Message and amplify your reach when you accelerate your authority with me. The Fall 2024 cohort is open for applications here.

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Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention.

This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now.

If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers

As we cross another milestone of 400 episodes of Amplify Your Success podcast, let’s explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we’ll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand.

Tune in if you are ready to build a compelling brand and be recognized as an authority, so you can unlock the potential for consistent five and six-figure months.

Key Takeaways:

00:25 Why talented coaches and service providers are struggling right now to attract new clients.
02:58 Using my proven messaging formula to be a lighthouse to prospective clients (and peers looking to promote you)
06:22 Understand the significance of speaking your ideal client's language in messaging.
07:07 How to identify your unique value and share it so clients “get it”.
10:20 The power of emotional triggers in creating compelling messaging.
13:58 How to infuse unique value and brand energy into messaging so it POPS.
16:36 Why you want to craft powerful and relevant brand stories.
19:14 How to build a golden thread to connect your offer to your ideal client’s search for solutions.

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

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Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can’t seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem.

In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business.

In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what’s really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses.

I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I’ve witnessed in my clients over the years. We’ll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more.

Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.

Key Takeaways: 01:42: How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.

05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.

08:14: How unresolved trauma can manifest as chronic health issues.

11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.

16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.

19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.

21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.

24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Check out my coaching programs.

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Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)

When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about.

Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential.

In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message.

I’ll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world.

Key Takeaways:

00:08: Why your most valuable superpowers might not be translating to client conversions.

00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.)

03:56: How to elevate your brand, that’s compelling and attracts ideal clients while repelling those who aren't the right fit.

07:34: The dangers of having too many offerings and how it can affect your client conversion.

10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients.

12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy.

15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st). * Check out my coaching options, like $100k Authority Accelerator, here.

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When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.

As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.

The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.

In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.

Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains.

We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how playing not to lose instead of playing to win could be holding you back (hint: you may need to rewire your mindset for success.)

Key Takeaways: * 01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success. * 04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts. * 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market. * 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects). * 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.” * 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force. * 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

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Ever wondered why hitting those revenue goals feels like an elusive target? Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem?

In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum.

Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality.

This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.

Key Takeaways: 00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely.

03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months.

06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap.

09:21 How role that a continuity program plays in growing profits.

13:00 Why your message has to evolve as the market shifts.

17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make.

20:40 How mindset silently influences your decision making and business success, especially if you’ve got unresolved micro traumas.

24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)

Resources Mentioned in This Episode: * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * $100k Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year. * 90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)

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Even the most talented service providers and business owners often experience resistance around selling.

But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process?

On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling.

Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.

Key Takeaways: 05:11 Discover the power of Tish’s personal selling approach and why people really buy from you.

11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects.

13:49 How to create systems and automation that takes the guesswork out of your follow up process.

15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales.

22:07 A “sales cue” tip for reluctant team members who could be closing more sales.

26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.

Resources Mentioned in This Episode: * Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Check out Melanie’s LinkedIn profile (and connect here)

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LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals.

But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services.

Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts.

On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn.

Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations.

Key Takeaways: 06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000.

12:30 The secret to getting help from AI platforms to boost content value.

13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out.

15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!)

19:38 How to use LinkedIn for boosting SEO results.

22:18 A dive into how LinkedIn’s algorithm works and measures your brand presence.

23:41 Why LinkedIn is pivotal for building a successful coaching business.

28:17 What happened when Danielle started getting vulnerable on LinkedIn.

Resources Mentioned in This Episode: * Grab A Copy Of Danielle’s Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals * FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams * Check out Melanie’s LinkedIn profile (and connect here)

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Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line.

In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down.

If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.

Key Takeaways: 05:02 What data a business owner should be tracking to measure success.

09:40 How to assess if your offers align with your business goals.

13:49 Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented.

15:25 Move the cashflow needle by gaining ‘clarity as to who’ and ‘consistency as to what.’

17:29 The problem with being unaware and busy on strategies without clarity of its ROI.

21:44 Why clarity is your north star and how it impacts your marketing, sales, automations and results.

28:01 How investing in the right mentor can transform your business.

Resources Mentioned in This Episode: * The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book * Tap into Million-Dollar visibility streams with my proven 7 step framework.

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If you are a highly ambitious entrepreneur with lots of ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources.

What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth.

In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion.

Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness’ and why strategic delegation can significantly impact success

Key Takeaways:

04:25 How Ken’s concept of ‘unwavering awareness’ can help you make effective changes in your business.

09:02 The problem with focusing on symptoms rather than the underlying causes of the growth problem.

14:17 Common expansion mistakes like resistance to delegation and its impact on your growth.

17:17 Why your growth has to start with the end in mind (even if it’s exiting the business.)

19:36 How to use time more effectively as a competitive advantage for growth and success.

22:53 The secret to evaluating new ideas based on how it fits into your core focus.

25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.

Resources Mentioned in This Episode: * Want to book a complimentary consultation with Ken? Book here. * Tap into Million-Dollar visibility streams with my proven 7 step framework.

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Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.

I'm going to take you behind the scenes of a major decision we made in my business early this year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.

In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.

I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).

I’ll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience..

If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth.

Key Takeaways: 00:00 The issues with Keap that led to looking for other options

03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap

06:39 Insights around Go High Level and their pricing tiers

08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over

14:14 The difficulty of making the switch and unexpected challenges

19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in)

23:28 Tips to ensure a correct setup for powerful system functionality

26:11 How to evaluate the right software options based on your key factors

Resources Mentioned in This Episode: * Discover more and sign up with Funnel Gorgeous GHL here * Matthew McGregor of 22apps.com (who did my migration) * Kerry Taft of Taft Systems (who does my on-going workflow and automations) * Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)

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How does an entrepreneur with a million tasks on their plate create compelling, engaging content that not only gets their message to stand out, but it gets clients to raise their hand to work with you?

Social Media content is essential in today’s market, but crafting a clever post isn’t enough anymore to win new business. You also need to know how to connect, engage and build rapport with transparency about your programs.

On episode 390 of Amplify Your Success, Joy Bufalini dives deep into the art of creating compelling content that not only captures attention but also drives conversions. By sharing her journey from self-doubt to success, Joy highlights the power of authenticity, transparency, and consistency in messaging to attract four-figure clients effortlessly.

Joy drops invaluable insights on leveraging impact statements, humanizing interactions, avoiding “likeable expert” syndrome and crafting a strong offer letter that helps you feel confident about making offers in the DMs.

Key Takeaways: 06:02 Capturing attention of your ideal clients is essential in a crowded online space.

08:29 Using Impact Statements to help position your expertise and create compelling content.

12:01 Joy explains how to use the inverted triangle approach to content creation.

16:59 Why it’s not enough to be the Likeable Expert in your social media, if you want to attract clients.

21:45 What kind of conversation you need to have in your Social Media DMs before booking a consultation call.

23:24 Joy’s advice to her clients if they are hesitant to sell in messenger, create their offer letter.

26:08 How to use client examples naturally, without being salesy or hypey.

29:25 Joy shares her bold decision to improve mental health and energy.

Resources Mentioned in This Episode: * Access Joy's Daily Needle Movers Cheat Sheet * Tap into Million-Dollar visibility streams with my proven 7 step framework. * Interested in joining a mastermind to boost your momentum? Million-Dollar Authority Mastermind is open for applications.

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Are you struggling to secure funding that will help your business thrive at each stage of your growth? Many entrepreneurs face the challenge of obtaining financial capital, especially when starting up their business. But even established entrepreneurs can benefit from proper financial funding sources to assist in strategic growth.

Amanda Webster, an expert in business funding sources, joins me on Amplify Your Success Podcast episode 389, to share valuable insights and practical tips on how to leverage business credit and loans effectively. The episode dives into the benefits and responsible use of business credit cards, considerations for carrying debt, and the factors involved in obtaining traditional business financing. If you're looking to understand the difference between business credit and business loans and how to leverage them to grow your business, this episode is a must-listen.

In this sponsored episode, Amanda explains when to secure a loan versus using business credit, as well as key factors involved in obtaining traditional business financing. As you listen in you’ll also discover a few benefits savvy credit users benefit from that can provide much needed incentives!

Key Takeaways: 06:13 How to balance personal versus business credit.

09:28 Why you should avoid credit card debt for personal success.

10:13 Amanda explores a few of the reward benefits you can get from business credit cards

15:40 How to assess costs and build your credit for capital.

19:33 Factoring in the credit card rates vs loans in decision making.

21:55 Amanda discusses a few of her favorite credit card rewards options.

24:21 Different credit card protection levels to consider.

26:57 Tips on using credit cards wisely and how to create a plan to repay.

30:59 The challenges with loan underwriters in today’s financial market.

Resources Mentioned in This Episode: * Fuel your success journey with an instant funding pre-qualification (and access helpful business credit resources) * Tap into Million-Dollar visibility streams with my proven 7 step framework. * Get details on the Million-Dollar Authority Mastermind

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Scars are like tattoos with better stories.

This is a heart-expanding statement from this week’s guest, who has transformed his scars from a tragic military accident into a powerful story of resilience.

Every business owner, changemaker and leader experiences struggles that feel much bigger than they can navigate at some point in their journey.

Often leaders believe they must be stoic and be above their personal challenges. But what if we could embrace more vulnerability and have a greater impact too?

In episode 388 of Amplify Your Success, host Melanie Benson and guest J.R. Martinez delve into the transformative power of vulnerability and connection in building unshakable leadership resilience. Drawing from his own harrowing experiences as a U.S. Army veteran and motivational speaker, Martinez shares a profound account of his troubled youth and a tragic accident that helped condition his mind and spirit for resilience, shedding light on the value of listening and being vulnerable to be a more powerful leader.

Key Takeaways: 06:04 Our scars become part of our motivation and inspiration if we let them.

10:05 JR shares how his troubled teens and early experiences shaped his resilience.

12:14 The importance of what you focus on, especially when you’ve experienced a tragedy.

15:39 What JR learned to help him take a balanced approach to scheduling and avoiding burnout.

18:40 Shifting perspectives around failure and choosing different paths in life.

24:04 Life experiences with family, self identity and how it shapes your resourcefulness.

27:03 Yoga as a peace practice that can help you feel more grounded, no matter what’s happening around you.

31:57 Learning to listen and the power of being vulnerable.

37:37 Overcoming personal struggles by listening, not just hearing.

47:14 Encouraging diversity and JR’s concerns about terminology like “soft skills.”

52:05 Recognize, embrace and amplify the power of our own stories.

Resources Mentioned in This Episode: * Get JR’s book, Full of Heart * Discover how to craft inspiring stories and be a guest expert on podcasts with GuestExpertSystem.com

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With the rise in popularity of podcast guesting and booking services, my peers who host podcast hosts (and myself) experience a unique challenge – receiving hundreds of unqualified and unsolicited pitches to be on our show each week.

Standing out and capturing the attention of podcast hosts becomes a daunting challenge, not to mention actually getting booked! With the ratio of guests to popular shows being 17:1, and limited booking spots as most shows only publish once a week, there has never been a more important time to learn how to pitch the shows you want to be featured on.

Recently I invited several of my podcaster friends to a special pitch session for my Million-Dollar Authority Mastermind, and I kicked off the session with a panel discussion on what gets someone booked these days.

On Amplify Your Success Podcast 387, I share this conversation with five powerhouse podcasters as they reveal the key factors to securing an interview on their shows and making a lasting impression on your audience.

You’ll meet show hosts Tiphany Kane, Tanya Smith, Samantha Riley, Shay Wheat, and Tish Times. These podcasting women share invaluable expert advice on how to elevate your podcast appearance game. From the importance of authenticity, storytelling, and vulnerability to the significance of professional preparation and engaging storytelling, this episode offers a treasure trove of knowledge to help you unlock the secrets of securing top podcast appearances and making a powerful impact on your audience.

Don't miss out on this game-changing episode as these powerhouse podcasters unlock the secrets to getting booked (and be sure to binge their shows too!)

Key Takeaways: 00:47 Melanie explains how this panel discussion sheds light on getting booked on top shows

04:55 Podcast hosts introduce themselves and what their podcast is about.

07:52 Sharing mistakes has the potential to become a bingeable, powerful episode.

13:19 Panelists explore what gets a guest booked, and what turns them off to a guest coming on their show.

15:35 Focus on audience first, compelling, clear framework.

17:12 What happens when a podcast episode gives you a burst of energy.

22:09 When video is also valuable in podcast interviews.

24:26 The group emphasized the power of personal connections in collaboration.

29:20 Why some of the best episodes are engaging with clear, concise stories.

31:04 Vulnerability and authenticity can be transformational when delivered on a show.

34:15 How to stand out and create magic through a unique framework and energy.

Resources Mentioned * Apply For The Million-Dollar Authority Mastermind * Enroll In The $100k Authority Accelerator * Download the guide and scorecard 17 Mistakes Guest Experts Make That Cost Them the Lead & Client

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Do you find yourself struggling to land spots on the top podcasts in your industry? What if I told you that there's a way to elevate your visibility game and get invited to speak and be a guest on podcasts without having to pitch your way in?

In episode 386 of Amplify Your Success, I'll take you behind the scenes of my visibility strategy, where I've been consistently landing 3 to 5 podcast guest spots each month on high-profile podcasts. I'll share the secret sauce that has revolutionized the way I approach visibility and snag top podcast guest spots.

This strategy has shifted the way I approach getting booked, and allows me to stay in front of new audiences 24/7, 365 days a year.

Tune in as I decode the strategies that have helped me flip the script on pitching and receive countless invitations to feature on top shows. Plus, I'll reveal the five key insights I use to curate my guest lists, making it a must-listen for everyone who pitches my show or aims to make a big splash in the podcast guest space.

Key Takeaways: 01:52 What top podcasters look for from a guest pitch.

04:20 The most important ingredient in your pitch (and why it can make or break your getting booked.)

07:18 A common complaint among hosts (and why many won’t consider a guest pitch, unless you do this one thing.)

09:16 The visibility advantage of building your social media presence when trying to land high profile shows.

11:54 Importance of social media credibility for pitching.

16:24 Show how to be a great guest.

18:58 Ask for referrals, stand out, be aligned.

Resources Mentioned in This Episode: * Tap into Million-Dollar visibility streams with my proven 7 step framework. * Avoid the 17 biggest mistakes as a guest expert that costs you leads and clients with my Scorecard & Guide

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Have you ever felt like there's an invisible force holding you back from achieving your full potential, especially in your business endeavors?

When it comes to unlocking your success, the key might lie in sculpting your success mindset. The thoughts that cross your mind and habits you have are significant contributors to what you believe is possible in your life.

In episode 385 of the Amplify Your Success podcast, we dive deep into unleashing your unique brilliance with Paul Hoffman, known for helping people activate their superpowers. Our conversation will help you uncover and overcome the deceptive mind traps that sabotage your efforts and achievements. We explore how to shift from scarcity to abundance thinking and learn how to "sculpt" new, empowering beliefs. With actionable techniques and candid personal stories, this episode offers invaluable insights into understanding and owning your unique frequency as the path to living your true potential.

Key Takeaways: 03:16 Paul reveals his background as a music producer and a key moment in personal development with T. Harv Ecker shifted his career.

06:30 The importance of uncovering your unique superpowers.

11:47 Overcoming life-long conditioning and scarcity for a mindset of abundance.

16:05 The number one barrier to your success is in how you see your time availability.

19:23 Your supermind and the recognizing the impact of resistance in using it.

25:04 What to do with the “noise” that life generates so it doesn’t derail you.

28:55 Combat excuses by taking responsibility for actions.

32:29 How to use "Sculptations: brain technology, meditation, and tuning in.

Resources Mentioned in This Episode:

Access Paul’s FREE Gift: 2 Free Sculptations Tuning In Success Appetizers -
Download Melanie’s Million-Dollar Visibility Framework

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Struggling to fill your webinars and masterclasses with engaged participants? If attracting potential clients feels like an uphill battle, even though you are delivering solid results time after time, you're not alone. Expert entrepreneurs often grapple with filling their programs with action takers over freebie seekers.

What if you could fill your events by strategically aligning with competitors and colleagues who have already built up an audience of your buyers?

On episode 384 of Amplify Your Success, Sean D Stewart dives into the power of strategic partner tours for filling speaking engagements and drawing in clients. An adaption of the well-known JV partner model, virtual speaking tours prove to be a simple, highly effective means of partnering without complicated launch models.

Tune in to hear all about discovering your unique appeal, tackling objections, and reframing challenges looking to invest in high-ticket services. If you're eager to revolutionize your approach to filling webinars and attracting clients, don't miss out on this packed episode.

Key Takeaways: 03:53 Sean shares a bit about his rapper background.

07:53 How chasing bright shiny ideas derails and destroys profit.

12:30 The importance of focusing on a high-value offer.

13:25 Recommend starting with high ticket offers first, instead of chasing lots of bright shiny ideas that require lots of effort to produce.

18:51 Overcoming the common partner roadblock of aligned time tables.

25:49 The three types of marketing that produce ideal clients.

28:13 Sean discusses what you need most to be able to do a virtual workshop tour with aligned partners

33:38 Listen in to Sean’s rap session!

Resources Mentioned in This Episode: * Access The Fill Your Workshop Blueprint and Training * Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client

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Tired of struggling to attract your ideal clients? Imagine creating a connection with potential clients in a way that drives revenue growth and deeply resonates with their needs.

On Amplify Your Success Podcast episode 383, Mellissa and Melanie delve into the art of quiz creation to attract and engage ideal clients. They discuss the power of archetype quizzes in creating a personal connection and establishing trust, as well as the pitfalls of using scored quizzes too early in the sales funnel. Mellissa shares her unique approach to quiz creation, emphasizing the need to make quiz takers feel seen and understood. The episode also touches on the value of tailoring messaging to different personality types and avoiding negative labels. If you're ready to transform the way you attract clients through compassionate, value-driven engagement, this episode is a must-listen.

Let Mellissa and Melanie guide you through the process of leveraging compassionate conversations and valuable content to not only attract ideal clients but also deeply understand and connect with them. Discover the secrets behind creating a compelling quiz experience and learn how to incorporate personalized follow-up communication based on quiz taker archetypes to build trust and foster client relationships. Gain actionable insights and strategies to revolutionize your client attraction approach and experience a transformation in your business that goes beyond traditional lead generation methods. If you're looking to amplify your success by creating meaningful connections, don't miss this episode.

Key Takeaways: 00:00 Optimize guest appearances for maximum client attraction.

05:49 Choosing lead magnets for client relationship and sales.

06:51 Quiz creation that boosts opt-in rates, ebooks are tired.

11:21 Analytical quizzes should come later in funnel.

13:42 Create archetype magic mirror quiz to understand clients.

16:45 Inquiring about identifying ideal clients by stage.

22:29 Authentic authority essential for standing out.

24:27 Short quiz results should evoke compassion, trust.

29:37 Skip email opt-in, get full report. Take genius assessment for intuitive types.

32:19 Embracing magical, inspiring conversations with intuitive peers.

35:53 Embracing expertise and accountability in business growth.

Resources Mentioned in This Episode:

Discover your Deepest Gift by answering 7 fun questions in Mellissa’s Soul Gift Quiz
Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client

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Ever wondered what it takes to attract clients who are not only willing but excited to invest $3k or more to work with you? Successfully selling high ticket offers is way more than just raising your rates. To attract and enroll 4-5 figure offers with ease, you’ll need a ‘Heck Yes’ offer that is so aligned with what your ideal clients need it literally sells itself.

In Amplify Your Success Podcast episode 382, I uncover the key elements that will help you attract these high-ticket clients who are eager to invest in the solution you offer. Drawing from real-life experiences and insights from successful case studies, you’ll discover the three crucial components that can make or break the process of enrolling people into your 4-5 figure offers.

A successful sale starts with your marketing and messaging – but also requires mastering the art of zero friction selling. This episode provides a proven roadmap for experts, thought leaders, and service professionals ready to elevate their business to the next level.

I’ll give you a sneak peek into my ‘Heck Yes’ offer optimization day from the $100k Authority Accelerator, where I guide you through the process of not just increasing your rates, but also delivering exceptional value that justifies those rates. You’ll learn how to position and sell the value of your work, focusing on the client's desired results rather than the process.

Additionally, I dive into the essential skill of selling masterfully with confidence and courage, empowering you to make a stand for your clients and guide them through their fears and limiting beliefs.

Key Takeaways:

02:25 Why high ticket is often easier to sell than $100 - $500 offers
04:01 An example of how to bomb a high-ticket offer with a perfect client who really wants to buy from you
07:13 The role my podcast plays in nurturing potential clients (and literally pre-selling them on working with me!)
09:18 How messaging, expert positioning and consistent visibility can help you win high-ticket clients
11:11 The Trust-Tsunami and why this can be an amazing visibility advantage for you.
13:00 The value positioning shift that helped my client almost triple his six figure business – to his same client base.
14:17 What zero-friction selling is and why it’s essential to enroll high-ticket clients.

Resources Mentioned in This Episode: * Download The Million-Dollar Authority Framework * $100k Authority Accelerator 12 week program for experts ready to add another 6 figures as an in demand authority

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There’s a frustrating cycle that way too many expert-based businesses fall into and that is riding the revenue roller coaster.

Some months are good. However, way too many months the business owner ends up chasing leads and feeling nervous about reaching the revenue goals.

What if you could quantum leap your coaching business into consistent 5-6 figure months with a few simple tweaks to your current business model?

In episode 381 of Amplify Your Success, we're diving into the powerful process of quantum leaping your coaching business, by combining strategy, mindset, and a key paradigm shift to achieve the revenue and impact of your dreams.

With my 2 decades on in the trenches experience, I’ll outline the 3 more impactful areas of your business to optimize - scalable offers, sales trigger events, and consistent lead sources - that can immediately bring a significant boost to increasing revenue (and feeling more confident in your overall business growth.)

Learn how aligning your brand and messaging sets the stage for turbocharged growth and satisfaction in your business. Plus, discover how the Million-Dollar Visibility Framework can empower you to take your coaching business to the next level by unlocking your unique authority code.

Key Takeaways: * 01:16 This solution is part strategy, part mindset, and partly a shift in your entire paradigm of what it takes * 04:13 The importance of giving yourself permission to want what you really want in your business * 07:07 What an optimized scalable offer truly is (and what it is not) * 09:12 The difference between a lead source and a sales trigger (and why this matters to your sales) * 11:10 How partners can become your best source of ideal clients. * 12:00 Why experts need continuous lead generation to quantum leap their monthly revenues. * 13:18 What the 3 fundamental elements are to reach a consistent 5-6 figure month

Resources Mentioned in This Episode: * The Million-Dollar Authority Framework at https://melaniebenson.com/framework * $100k Authority Accelerator 12-week program for experts ready to add another 6 figures as an in-demand authority

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There is a lot of frustration amongst coaches and service providers who have tried being a guest on popular podcasts.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they are not seeing any results.

The culprit lies in four common monetization mistakes and in episode #380 of Amplify Your Success, I uncover what is missing.

From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. In this deep dive into the world of podcast guesting, learn how to avoid these monetization mistakes, leverage your visibility, and make a significant impact in your industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 04:06 Embracing an opportunity to optimize your approach to podcast guestin

06:44 How fixing mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics.

13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 Magnetic interviews perform better with a clear customer journey.

Resources Mentioned in This Episode: * Download the FREE Scorecard to identify if you are making any of the 17 Mistakes That Guest Experts Make That Cost Them The Lead & Client * Guest Expert System (the proven strategy to monetize your appearances on podcasts!)

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Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community.

Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success.

This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market.

Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 05:00 Why virtual summits have become Jay’s favorite audience building strategy

06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.)

11:08 The importance of aligned intentions when selecting speakers for summits.

13:41 A proven strategy to generate leads as a host, and as a speaker, from summits.

17:09 How virtual summits benefit experts with small lists.

21:13 The advantage of ‘borrowing influence’ from other speakers in a summit.

24:48 Integrity amongst speakers – what happens if it’s broken.

28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space.

30:47 Maintain speaker commitment for successful list building.

Resources Mentioned in This Episode: * Guide to How to Consistently Add 1000-1500+ High Quality Leads to Your Email List Using Virtual Summits: https://jaywilliamscoaching.com/leads/ * Download my free guide, 7 Steps to Million-Dollar Visibility

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Can you imagine what life would be like if you could grow your business while working only 4 days a week?

If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander.

Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony.

In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:25 Improving productivity with the Million Dollar Visibility framework.

09:35 How Charles balanced coaching, business and home life during challenging lockdown.

12:28 Tips for compressing your work week for efficiency.

13:56 4 keys to enhancing time management: visualize, plan, prioritize, act.

18:36 To spend more time in your zone of genius, delegate tasks.

22:07 Why we should reject busy culture to work towards balance.

25:38 Perfection can hinder progress. Set boundaries.

29:32 How to gain more uninterrupted focus time

30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.

Resources Mentioned in This Episode: * Video - How to Create Your 4 Day Work Week! https://www.yourcharlesalexander.com/4-day-work-week * Download my free guide, 7 Steps to Million-Dollar Visibility

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Are you struggling to retain clients despite successfully attracting them? Do you wonder why great clients aren’t becoming raving fans who refer new business your way? These are often signs that you need to focus on improving your client’s experience.

In episode 377 of Amplify Your Success, we dive into a very powerful strategy to improve retention using client success roadmaps. I’m joined by Megan Huber, Client Fulfillment and Program Operations Strategist, who brings 19 years of diverse experience to support businesses in elevating client experiences for greater profitability and growth.

From restructuring the onboarding process with mutual growth plans and personalized support along with accountability, Megan and I address a commonly neglected area of business that can lead to massive profitability improvements. We also delve into the importance of creating a supportive client environment and harnessing technology to keep clients connected to their growth plan.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 07:27 Why the client experience is crucial to differentiate your business in a highly competitive market.

10:40 Filtering out non-ideal clients and how that improves client retention.

14:51 Salesforce emphasizes the importance of client growth as part of retention.

17:15 How to identify your clients real needs and create a supportive client environment.

20:17 High ticket versus lower ticket offer and when to use each

23:37 How to sse Google Sheets for progress check-ins.

26:58 Client success leads to business profitability and growth.

29:24 Questions about setting up client engagements clearly.

32:44 A primary reason clients fail and don’t bond with your programs (the answer might surprise you)

36:42 The importance of asking for referrals early, don't wait.

42:12 Megan reveals her fear of judgment that hindered her self-expression and growth.

Resources Mentioned in This Episode: * Access Megan’s FREE 5-Day Masterclass on Crafting a Group Offering that Practically Enrolls Itself: https://meganjohnsonhuber.com/group-coaching-mastery/ * Ready to reach 5-6 figure months as an In-Demand Guest Expert? Join me for my LIVE Masterclass, How to Generate Million Dollar Visibility as an In Demand Guest Expert https://melaniebenson.com/masterclass

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Being visible where your ideal clients are searching for solutions is essential to attract clients and stop being a best kept secret. A consistent visibility strategy is a key factor in amplifying authority and building trust online too.

So why is it that a talented expert, coach or service provider wouldn’t make time for visibility boosting activities that could grow their reach and revenue?

In episode 376 of Amplify Your Success, I delve into the world of profitable visibility and uncover the three most common barriers that are keeping talented experts from getting the opportunities and clients they deserve. In other words - stops them from being a best kept secret and into the limelight!

I shine a light on the internal conflicts that are holding many experts back from stepping into their brilliance, revealing how unresolved trauma and deep-seated fears can be the invisible barriers that thwart visibility and success. I’ll also share tips on dissolving these internal conflicts and stepping into your magnetic message to attract more meaningful opportunities.

Discover how to turn being a guest into at least $100,000 or more a year using my proven $1,000,000 visibility framework and learn how to make time for profitable visibility that pays off over and over again. If you're ready to amplify your authority and make a greater impact in your industry, this episode is a must-listen.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 01:51 Visibility, when done well, should be one of your top channels of leads and opportunities.

05:29 Why the right mindset is crucial for prioritizing visibility boosting efforts.

09:51 Why podcasts can be a “client attraction accelerator”.

12:07 Unresolved trauma and internal conflict can cause resistance and fear about being more visible.

16:12 How to integrate habits that continue to build authority and attract visibility opportunities.

18:07 The importance of visibility in the right audiences.

Resources Mentioned in This Episode: * Get Melanie's downloadable resource: The 7 Step Framework for Million-Dollar Visibility

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Information overload is a chronic issue for small business owners. Discovering how to prioritize and integrate essential information is not only an essential skill, but embracing life-long learning can be the key to being future-ready.

Imagine being able to effortlessly adapt to the evolving landscape, avoiding obsolescence, and staying ahead of the industry changes. On episode 375 of Amplify Your Success, my guest serial entrepreneur James Longley and I delve into the strategies and mindset shifts essential for staying relevant.

We cover everything from the power of asking the right questions, self-awareness, and the importance of continuous learning in maintaining a competitive advantage in your field.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:14 Why empowering lifelong learning provides a valuable business transformation.

07:43 Using water as a metaphor, the importance of questioning information.

12:02 Continuous cultivation of up-to-date knowledge essential.

15:23 Information overload is a problem, the solution is clarity..

17:23 When it is important to outsource decisions.

20:27 How to filter out irrelevant tools for your business.

24:44 Mindset is essential to embracing change and staying relevant in a constantly evolving world.

Resources Mentioned in This Episode: * Take James Future-Readiness Quiz: https://bit.ly/futurereadinessquiz * Discover how to be the Guest Expert every top show wants to book with my free Scorecard (and avoid the 17 most common mistakes guest experts make that keep them from monetizing their visibility) at https://melaniebenson.com/scorecard

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Ever wondered how some speakers have a magnetic presence that captures their audience's attention instantly? It's not just about what they say, but how they say it.

On episode 374 of Amplify Your Success, we delve into the secrets of vocal mastery, and speaking skills with Jonathan Bender, a seasoned expert who has spent decades helping professionals craft powerful voices that move millions. Jonathan’s specialty is refining vocal dynamics, speech delivery, and facilitating the inner work that can elevate your influence and impact in every interaction.

Jonathan reveals the secrets to crafting transformational talks and speaking with authenticity, guided by deep connection while shedding nervousness and physical tension to unleash your true vocal power.

Jonathan shares his remarkable journey from spoken word poetry to becoming a go-to authority in vocal presence and speaking skills, offering invaluable insights for speakers at every level. Plus, Jonathan captivates us with his spoken poetry slam.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 05:39 Why powerful leaders and experts are not showing up powerfully with their voice.

07:01 The misunderstanding around communication being 93% nonverbal.

10:30 Jonathon discusses abrasive transition statements that disrupt rapport with the speaker.

14:09 Compelling vocal presence is key for success.

17:40 Vocal work involves breath, voice, and diction.

22:19 Authenticity and connection transform public speaking experience.

26:14 Start with self-interconnection, honoring, releasing freeze response.

29:29 Launching online courses, summit, and visibility.

32:36 Experience Jonathon’s spoken word poetry.

Resources Mentioned in This Episode: * Get Jonathon’s FREE 32-page guide, Transformational Talks at http://transformationaltalks.live/ * Download Melanie’s 7-Step Framework to Million-Dollar Visibility at https://melaniebenson.com/7-steps/

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As a coach, consultant, healer or transformational leader, attracting clients isn’t something most people learn in their training.

Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life?

Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics.

There is an art to what’s called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients.

Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 06:09 Why starting a business doesn't guarantee success.

07:22 Michael’s story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product.

09:20 How to amplify your authority and stand out with ethical persuasion strategies.

15:44 How Michael overcame insecurities to help others gain confidence.

17:51 NLP and how it helped heal both Michael’s self esteem as well as Melanie’s ability to thrive.

22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist.

26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market.

27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers.

32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection.

34:14 Sales is about coaching and serving, not just about making a profit.

38:09 The importance of language and future pacing when using ethical influence tactics.

Resources Mentioned in This Episode: * Get a free copy of Michael’s Best-selling eBook, Influence to Profit: http://www.ethicalmarketing.com/melanie * [FREE Download] Want to up your influence as a Guest Expert? Discover the 17 Mistakes Commonly Made that Cost You The Lead or Client https://melaniebenson.com/scorecard

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When you are in a crowded market, an expert entrepreneur is going to have a lot of similar-sounding competitors (even if those competitors are not as talented or capable of delivering the results that you do.)

In a crowded market, you either blend into the noise or stand out as the authority.

When you stand out as the authority, you become the go-to expert your industry refers to and your ideal clients seek out.

In episode 372 of Amplify Your Success Podcast, I reveal the foolproof method I stumbled upon that propelled my business from struggling to break $1,000 a month to multiple six figures 20 years ago.

With my Authority Building Trifecta, not only did I achieve visibility, I also accelerated the monetization of that visibility. Today I teach this method to my clients so they can quickly boost their authority and land coveted shows and stages (and activate a 24/7 client generation system.)

I’ll also highlight the critical importance of being highly visible with what I call authority content, and how it holds the power to get invitations to speak, to reinforce your expertise, and to speed up your ideal client's decision-making process. We’ll delve into the art of being on other people's platforms and how it can significantly boost your authority. Finally, I’ll unveil the magic that happens when inspiring your audience to consume your content, imparting valuable insights on nurturing relationships and dynamic client journeys.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 02:02 Authority is essential to generate Million Dollar Visibility

04:57 What my 3 part Authority Building method is for expert entrepreneurs.

08:47 What Authority Content is and how to showcase expertise for client attraction.

13:38 Consistent social media presence is important.

15:01 How borrowing credibility and influence from others works to build your own audience.

19:28 Where the “client attraction” magic kicks in with your messaging & branded content.

23:31 How my podcast helps nurture potential clients.

24:57 Two potential outcomes from the authority method

Resources Mentioned in This Episode: * Free Resource: The 7-Step Framework to Generate Million-Dollar Visibility * Free Scorecard: 17 Mistakes That Guest Experts Make That Cost Them the Lead & Client * $100k Authority Accelerator * Interested in Accelerating Your Authority in my $100k Authority Accelerator this year? Request a complimentary Fast Track Session and we’ll evaluate your authority roadmap together.

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The corporate marketplace is full of untapped opportunities for coaches and consultants. However, there are many myths and misconceptions about landing corporate consulting and coaching clients that act as a deterrent to pursuing these types of clients.

On Amplify Your Success episode 371 I’m joined by small business growth expert and CEO Angelique Rewers who shares how solo entrepreneurs can 5X their sales conversions with corporate clients.

This insightful conversation covers the transformational impact of corporate consulting work, the psychology behind selling to organizations, and how to overcome the fear of corporate sales for long-term business success.

Listen in to discover how to master the art of selling to corporations as Angelique debunks myths about corporate client acquisition and shares how to systemize the brand experience for rapid business expansion.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:58 Melanie and Angelique discuss their corporate backgrounds and how their experience helps in their current business.

09:27 How to reach efficiency in winning corporate clients using leverage.

11:34 Small business leaders can drive profound, spiritual change at the corporate level.

14:12 The power of one yes to reach exponential impact in the corporate environment.

17:17 Psychology of selling changes for solo buyers versus corporate buyers.

23:13 Angelique’s turning point in her business as she learned how to sell in a corporate setting.

29:16 Reaching capacity for a solopreneur and how it leads to feast or famine.

36:46 Angelique shares her bold move of hosting her first conference and overshooting her budget.

Resources Mentioned in This Episode: * Our make-your-life-a-lot easier consulting proposal template for consulting and coaching engagements: https://tinyurl.com/3cu6m6sm * Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com

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Are you struggling to scale your business at the pace you desire? Are you looking to accelerate your success and make bold strides in your industry? An entrepreneur’s mindset plays a pivotal role in propelling the business toward rapid success. From embracing failure as a powerful learning opportunity to learning how to identify your true business identity, a growth mindset is necessary to avoid business collapse when facing inevitable growth challenges.

Brian Will, an experienced serial entrepreneur, joins me on Amplify Your Success Podcast episode 370, to unlock the key components of a growth mindset that has driven billions of dollars in sales inside his own businesses.

Inside this deep conversation, we explore the changing landscape of sales, unlocking the power of unique value propositions, understanding the complexity of hiring for growth, and uncovering the top soft skills essential for business growth and scaling.

A powerful part of this conversation centers on the transformative power of shifting your mindset in coaching to navigate obstacles, and gain the necessary mental fortitude to drive your business forward.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 06:10 How Brian built multiple successful ventures – and the challenges that strengthened his fortitude along the way.

08:41 Why success in business requires both a growth mindset and mentorship.

12:23 How to identify and embrace your soft business skills that grow your business.

14:45 The success paradox of overcoming limitations to boost business success potential.

17:11 Fear and lack of delegation hinder business growth.

23:19 Stand out in a crowded market and communicate effectively.

28:49 How to choose a mentor (and this answer might just surprise you a bit.)

Resources Mentioned in This Episode: * Get the first 2 chapters of Brian's book, The Dropout Multi-Millionaire: 37 Business Lessons, for free. https://brianwillmedia.com/ * Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com

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Have you tried manifestation techniques but they don’t seem to work for you? Or perhaps you know that this is the year you are meant to achieve more, but you are not sure you have the stamina or energy to pull it off.

Often, the disconnect lies in our own energy and to achieve bigger success, we require real transformation guided by trained professionals

Instead of falling for quick-fix courses and cookie-cutter strategies, what if you had access to a simple technique that produces a quick boost of energy and momentum?

Hilary DeCesare, an award-winning peak performance, business, and mindset mastery coach, joins me on Amplify Your Success Podcast episode 369 and walks us through a powerful 4-step tune-in process to help elevate your business energy and problem-solving skills.

Hilary’s 4-step tune-in process, designed to be done multiple times a day, aims to elevate energy levels and provide a highly effective approach to tackle your biggest growth challenges (and boost up your momentum when you need it the most.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:07 Preview of Melanie’s own breakthrough in the conversation with Hilary.

09:18 Global shifts are occurring and people are seeking change.

10:54 Why EQ is going to be more impactful than IQ going forward.

15:35 Why striving for more and pursuing excellence transforms how we show up

18:52 How to overcome negative beliefs so you can reach your higher potential.

21:13 Hilary reviews her simple process to raise vibrational levels daily.

24:39 Why music is so essential to using the 3HQ process.

33:37 The monkey study shows the impact of mirror neurons.

36:56 How Hilary utilizes her favorite songs to enhance productivity methods.

43:27 A prediction on a big industry shift towards integrated coaching and transformation.

Resources Mentioned in This Episode: * Find out what’s holding you back from scaling your business. Take the quiz at www.therelaunchco.com * Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com

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Ready to break free from patterns that are holding you back and unlock your potential for exponential growth in your business this year?

Sometimes what you stop doing is way more important than what you start doing. Adding new activity to boost sales is often the go-to solution. Before you add another to-do to your list, you’ll want to evaluate three common situations that actually block your ability to grow your reach and revenue.

On Amplify Your Success episode 368, I’ll unveil three critical things you must stop doing and three essential actions to start doing if you want to propel your success to new heights.

Drawing from my 24 years of coaching experience, I know the importance of identifying and eliminating tolerations that drain your energy and hinder your progress. Today, I’ll also explore the significance of stepping away from playing small in your business and instead embracing a bolder approach to your business and goals. We’ll also delve into the impact of simplifying your actions and the power of consistent, aligned efforts in realizing your authentic authority.

Tune in to gain practical insights and strategies that can help you navigate the year with a bolder, more impactful approach to your business, leading to meaningful traction and growth in your overall impact and success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 01:54 Why you want to start with the end in mind.

05:19 2024 is the year to embrace bolder goals in your life and business.

07:40 The negative impact of tolerating undesirable experiences in your business and life.

13:02 Why playing a bigger game and taking bold action causes you to accelerate desired results.

14:13 The little known fact about 10x Growth: it isn't about working harder. It's about producing 10 times the results.

20:19 The 2 types of approaches to bold goals (and why “feeling your way through” often leads to disappointing results.)

23:33 Fostering consistent, authentic brand presence through content.

25:28 Your 2024 formula for exponential growth: Plan, act boldly, be consistent, stand out.

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Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!)

Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts.

Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns.

I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:20 How understanding human design unlocks natural success codes.

07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators.

11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management.

13:44 Different Human Design authority types and how aligning to it can help you trust yourself.

16:17 The cost of not trusting my decision making authority.

21:51 Understanding your unique communication style and aligned messaging through the Gates.

24:50 The valuable information that your “not self” theme reveals around money and business growth.

28:15 How to unlock your most aligned abundance code.

30:28 How to get your free human design chart.

Resources Mentioned in This Episode: * Get your Free Human Design Chart at https://melaniebenson.com/humandesignchart * IGNITE Mastermind https://melaniebenson.com/ignite/

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One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations.

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion. We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads.

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you're a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 05:16 The three types of speakers and how they monetize the stage.

09:17 A common mistake with event promoters who overwhelmed the audience with repetitive content.

11:03 Important questions to ask about event hosts like event history, previous speakers, audience.

15:24 Why it is helpful to control environmental distractions for successful platform selling.

18:49 Helpful techniques like using humor, controlling perception.

24:59 Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.

26:53 The importance of confidence and energy in your transition to selling.

Resources Mentioned in This Episode: * Get Bret’s Free special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business." https://BretRidgway.com * Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard.

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What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing.

A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 04:57 Differentiating marketing versus branding in simple terms.

09:06 Why brand consistency is essential for credibility and connection.

12:33 The importance of defining brand messaging to avoid common mistakes.

15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.

17:28 Identify, craft, and display brand elements effectively.

20:17 How your brand might need to evolve as your business offerings shift.

25:19 How your brand visibility is essential to attracting and retaining customers.

Resources Mentioned in This Episode: * Get BrandFace’s Free Resource: A free guide to know if your brand is helping you or hurting you at https://brandfaceguide.com * Download Melanie’s FREE guide, 7 Steps to Million Dollar Visibility at https://amplifywithmelanie.com

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What if you could use AI to attract high-quality leads through your content? AI content creation has advanced exponentially this year, and along with these innovations brings opportunities to optimize your lead generation too.

But, how do you leverage a tool like ChatGPT so that your content continues to have your brand energy, authentic voice and doesn’t sound so generic it’s repelling?

On Amplify Your Success Podcast episode 364, digital marketing expert Lindsey Anderson joins me bringing valuable insights on leveraging AI tools like ChatGPT to craft compelling content, improve sales scripts, and optimize lead generation.

From the 3 pillars of Chat GPT access, the 20-60-20 content rule, and the importance of infusing expertise and value into AI-generated content, this thought-provoking episode is packed with practical tips to level up your marketing efforts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 04:30 Backstory on how Lindsey first met Melanie when speaking at an event

06:20 ChatGPT revolutionized content creation with human-like text.

08:48 High quality leads require extra effort when using ChatGPT.

10:42 Who is the real audience for high ticket offers

15:31 How to use Chat GPT to improve email writing.

17:58 The 3 pillars of ChatGPT – and prompts that help improve output.

20:33 Why sales scripts are crucial for effective high-ticket sales.

23:32 AI tools that Lindsey prefers.

28:16 The importance of respecting intellectual property when using AI tools.

Resources Mentioned in This Episode:

Authentic ChatGPT Marketing Prompts Playbook: lindseya.com/chatgpt

Download Melanie’s Scorecard: 17 Mistakes Guest Experts Make That Cost Them the Lead & Client https://melaniebenson.com/scorecard/

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What is the best way for you to get your message in front of millions of ideal clients?

Tapping into a Million Dollar Visibility Stream

A Million Dollar Visibility stream is an audience of aligned highly targeted clients that have trust, rapport and recognize your credibility which makes them more likely to buy from, refer and engage with you (and can lead to millions of dollars in revenue and exponential reach by focusing on a few key streams.)

An expert-based entrepreneur can either build their own visibility stream through hosting a podcast, building community or hosting events. Or, if you prefer to speed up results, you can borrow other people’s visibility streams.

In Amplify Your Success episode 363, I break down what Million Dollar Visibility means and why it's important for reaching ideal clients. And I’ll unpack the two approaches to access these visibility streams - creating your own versus collaborating with others.

We’ll also address common myths and misconceptions surrounding visibility and authority positioning, so you can choose the most aligned path for you.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 02:48 How to gain momentum with your visibility streams.

04:23 Busting a common myth about tapping into other people’s Visibility Streams

06:06 A limiting belief that keeps entrepreneurs trapped in “working too hard” for leads

07:41 Visibility streams aren’t a “build it and they will come” strategy.

12:44 The importance of a correct Offering Suite to showcase how you solve valuable problems.

Resources Mentioned in This Episode: * Download the FREE Million Dollar Visibility Streams guide at https://amplifywithmelanie.com * $100k Authority Accelerator * IGNITE Your Million Dollar Visibility Mastermind * Book a complimentary Fast Track Call https://melaniebenson.com/fasttrack

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Imagine onboarding more clients in the next 30 days than you did in the last 6 months.

Most business owners could not pull that off right now and industry fluctuations aside, the lack of sales is typically due to one key issue – the business’s offerings aren’t seen as remarkable.

If an entrepreneur isn’t standing out, then most likely there is an issue with messaging, customer journey, or offer optimization.

On Amplify Your Success Podcast episode 362, Jason Van Orden joins me to explore how techniques like his Gravity Method keeps potential clients engaged and guides them toward making a purchase with you.

Jason provides valuable insights, examples, and practical tips for finding one's remarkable factor, addressing objections, and reframing the problem for potential clients. Melanie and Jason also reflect on their personal experiences of making bold decisions and the importance of networking and community engagement for business growth.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 02:58 What’s possible when using the Million Dollar Visibility Stream.

07:21 We discuss our insights around the coaching industry facing client conversion challenges.

08:26 Common challenges for coaches around messaging, customer journey, readiness for sales.

12:06 What the 3 R's are: relevance, remarkability and resonance.

16:03 Jason shares how a “Dancer turned teacher” experienced the effort theory.

18:42 What to do when you have tried so many things that don’t work.

23:21 Jason shares how to reframe anxiety using somatics for new hope.

25:09 Emerging research that can change industry perceptions.

28:19 The importance of not discounting your offers when people are not buying.

34:49 Jason talks about overcoming introversion and shyness to become a leader and create remarkable experiences for others.

Get access to Jason’s free resource: 3R Messaging Worksheet: Jasonvo.download
[MELANIE’S RESOURCE] Download my free Million Dollar Visibility Stream Framework at https://amplifywithmelanie.com.
Interested in the $100k Authority Accelerator program? Let’s book a complimentary Fast Track Session and explore if it’s the best fit for you at https://melaniebenson.com/fastrack.

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What if you knew that doing good in business would also help you do more good in the world? Leading a business often requires the business owner or CEO to grow in multiple ways, including communication skills and management prowess.

Balancing logical growth steps with intuition requires a mastery of Emotional EQ, and is a key ingredient to navigate stakeholder priorities and team member needs.

On Amplify Your Success Podcast episode 361, Joshua L Berry, world-class facilitator of change and director of Econic, delves into the topic of leadership strategies that do good in business.

Inside the episode Joshua and I explore the importance of values and purpose in business, and how businesses that prioritize doing good for multiple stakeholders often outperform their competitors, and the importance of trusting employees and treating them with respect.

If you’ve ever wondered how to skyrocket your business while doing more good in the world, this episode will encourage listeners to think bigger and aim for greater visibility and impact in their businesses.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways:

04:07 How being a world-changer is good business.

06:25 Identifying and developing greatness in your team members positions a business for sustainable success.

12:22 Melanie reveals a transformational moment from her corporate career that opened the door to coaching as a career.

15:51 How doing good as a leader influences decisions, creates thriving culture, and deepens employee commitment.

19:16 The importance of shifting your assumptions to “people are inherently good.”

23:11 Joshua shares how abundance mindset influenced his bonus structure.

27:30 What can happen when small business owners prioritize employees over profits.

31:38 Leaders can move beyond rational thinking and integrate “naivety” for better team performance.

35:06 Left corporate job, started failed start-up. Evolved experience into successful

Resources Mentioned in This Episode: * Get Joshua’s Resource: Fill out the “get notified” form on DareToBeNaive.com and 5 people will be randomly selected to win a copy of D2BN, 1 person will win a workshop for their team facilitated by Joshua - https://joshualeeberry.com/dare-to-be-naive/ * Ready to tap into other people’s Million Dollar Visibility Streams? Download my free resource https://amplifywithmelanie.com

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If you are an introverted entrepreneur, the idea of going to a networking event might feel very daunting. Even when you recognize the immense value of making connections in real life, knowing how to initiate conversations and engage with other business owners doesn’t always come naturally.

As an introvert, you possess a unique ability to build a network of powerful connections, if you know how to lean into your superpowers!

On Amplify Your Success Podcast episode 360, Jevonya Allen, Founder and Chief Visionary Officer of Twisted Networking, dives into the power of networking for introverts and how building connections can lead to personal and professional growth.

Jevonya shares her expertise on the "5 to 7 touch rule" and the importance of establishing multiple connections before seeing tangible results. She shares personal experiences of knowing someone for years before meaningful opportunities emerged from their interactions and emphasizes the value of playing the long game in networking.

Melanie and Jevonya explore different networking strategies and offer tips on finding and attending networking events for introverts or shy individuals. They discuss the abundance of opportunities available by doing some simple research and highlight the significance of networking, especially in the post-pandemic world.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:01 What an introverts' networking power really is and how to lean into this superpower.

07:41 Why networking can lead to more money and clients.

12:22 The importance of smiling to create connection and open up interactions.

15:06 Types of networking events and where to find them.

22:03 How to authentically follow up with people.

24:27 How to play the long game to cultivate a more valuable network.

27:43 Relationships first, business second mindset and why it makes you a super connector.

Resources Mentioned in This Episode: * Jevonya's Top 15 Networking Questions - https://jevonya.com/top-15-networking-questions/ * Join in the “Generate Million Dollar Visibility as an In-Demand Guest Expert” Masterclass https://melaniebenson.com/masterclass * $100k Authority Accelerator Program (5 spots open for 2024). https://melaniebenson.com/100kauthorityaccelerator/

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Being an entrepreneur is one of the most powerful “personal development” courses on the planet. In order to achieve higher levels of success, a business owner must learn to think differently and take action on important goals, despite feeling uncomfortable.

A turning point in my own business was recognizing the power of my decisions.This quote by W.H. Murray became my inspiration:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.”

Over the last 23 years I’ve studied how high 6, 7 and 8 figure entrepreneurs think – and how micro-adjustments in one’s attitude around money and resources allows them to use strategies that sustain success for the long term.

On Amplify Your Success episode 359, I’m revealing three critical skills that many of my peers have developed that allow them to reach higher levels of success – and sustain it.. Combined with my experience coaching experts in the 100k Authority Accelerator program, discover how decisiveness, resourcefulness, and momentum could be your best skills to use this year.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 03:01 Why entrepreneurs benefit from being decisive

04:45 The WH Murray quote that reveals why making a decision comes before knowing how

07:56 What happens to our decision making when it appears we are low on resources.

10:25 How being resourceful looks when you’ve made a decision but don’t know how to reach it.

14:05 The stories you make up about your situation and how they either lift you up, or sabotage your progress.

18:35 Why momentum, especially collaborations, plays such a huge role in achieving next level success – and sustaining it!

Resources Mentioned in This Episode: * $100k Authority Accelerator (5 spots open for 2024 program now!) * Book a complementary Fast Track Call to explore your fastest path to Million Dollar Visibility

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On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.

Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.

Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 06:02 How your content sets you apart from other experts with similar offerings.

07:48 Why skepticism towards brands, especially on social media, has increased in recent years.

10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.

15:20 How to pick the best content format that aligns with your best energy.

16:39 Two credibility boosters and how to use corroboration and education.

20:47 Sharing the “work before the work” so it’s compelling to your audience.

23:15 Why it helps to identify promises then prove and demonstrate them.

Resources Mentioned in This Episode: * Get Melanie’s book, Prove It at https://www.melaniedeziel.com/prove-it * Explore the $100k Authority Accelerator program with me (and I’ll help you uncover what’s possible when you amplify your authority!) Book a complimentary Fast Track Session at https://melaniebenson.com/fasttrack

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You’ve heard you need to build an email list as part of your marketing strategy. But do you know how to unlock the gold in that email community? Research shows that at least 40% of online business owners build a list then don’t know how to engage that list on a routine basis (which means those subscribers have gone dormant, along with your profits!)

On Amplify Your Success episode 357, Monica Badiu, a copywriter for many big name marketers, shares the secret to monetizing your email community by selling courses.

She covers common email mistakes, like cramming too much content into one email, and strategies for improving email practices. We also delve into the difference between being a marketer offering coaching courses versus being a coach/course creator who markets their business via email. Tune in to hear valuable insights on creating relevant and valuable content in your email marketing campaigns so you can start selling courses.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 05:06 A big problem in our industry is building an email list that you don’t nurture or leverage.

08:51 Why so many people are turned off by a majority of the emails they receive from marketers and vendors they respect.

09:57 The difference between marketers who offer coaching and coaches who market their offerings.

14:29 Some email best practices: Segmentation, engagement, and avoiding email overload.

16:28 How to ensure you are adding value, informing, and shifting reader’s perspectives in emails.

22:49 How to get better results with your email marketing by implementing streamlined focus.

29:50 The importance of cleaning your email list to improve open rates.

Resources Mentioned in This Episode: * Get access to Monica’s free resource: 93 Email Subject Lines for Your Next Promo: https://www.monicabadiu.com/freebie * IGNITE Mastermind * $100k Authority Accelerator * Discover the proven 7 step framework to add another $100k by borrowing other people's platforms at https://amplifywithmelanie.com

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If you host your own show or podcast, creating show notes can be quite time-consuming. Using show notes can also exponentially increase the reach of each episode, and assist listeners in organically discovering your show.

So how can a podcast show host speed up the creation of show notes? Using AI! On Amplify Your Success Podcast episode 359, Deirdre Tshien, the co-founder and CEO of Capsho, explores the fascinating world of AI for marketing podcasts.

Deirdre sheds light on how Capsho can revolutionize the podcasting industry. With its AI-generated assets, podcasters can now save time and effortlessly create show notes that increase reach and attract top guests and clients. The tool's SEO capabilities also play a crucial role in optimizing keywords to enhance discoverability.

We also dive into the debate surrounding AI's impact on creativity. While many fear that AI will take over creative tasks, the duo emphasizes the irreplaceable role of human connection in true creativity. They stress the importance of using AI for marketing as a support tool rather than relying solely on it, and highlight the need for human involvement to maintain ethical standards and prevent plagiarism.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 06:03 An interesting history about AI and Deirdre’s discovery of it’s impact more than a decade ago.

10:06 Podcast show notes and how AI speeds up effective content marketing.

15:14 Where AI-generated content can lead to a lack of creativity.

16:43 Why human connection is crucial to spark creativity.

22:36 One of the cool features of Capsho is the ability to extract social media captions to promote episodes.

29:03 Why it is so important to stay informed about ethical concerns surrounding AI.

36:51 Disruptive women creating impactful tools in the field of AI.

Resources Mentioned in This Episode: * Get a free trial of Capsho at freegift.capsho.com. * Download the 7 Step Framework to Build Authority With Podcasting at https://amplifywithemelanie.com

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How many times have you set your intention on a goal or strategy that could grow the impact of your business, only to continually put it off, over and over again?

Or you are faced with making a growth decision and even though deep down inside you know it could be a gagame-changeror you, you let your fear talk you out of going forward?

Resistance is a common behavior of recognizing that doing an activity will have a positive impact, but you don’t do it!

On Amplify Your Success episode 355, I dive deep into the topic of resistance and how it holds our business growth goals hostage. I’ll reveal the various ways resistance manifests itself, from disguised confusion to overwhelming busyness, and how it can prevent us from achieving our fullest potential, especially when money is involved.

Drawing from my experience as an authority amplifier and possibility igniter, I share stories of talented entrepreneurs who have been hindered by resistance. From talking themselves out of investing in themselves to finding reasons not to pursue opportunities, resistance can keep us stuck and prevent us from playing a bigger game.

I also provide valuable insights into the signs of resistance, methods to overcome it, and the root causes that keep us locked in resistance. Don't miss this episode as I empower you to break free from resistance, take ownership of your goals, and create the success you deserve. Tune in and learn how to slay through the resistance holding your goals hostage. It's time to amplify your success!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [00:55] Resistance in entrepreneurship and how to overcome it.

[05:18] How resistance disguises itself as valid obstacles.

[10:43] Where many people give their power away, leading to chronic “goal derailment”

[15:00] The insidious negative consequence of experiencing internal conflict about two goals.

[18:17] What self-doubt really means about your unresolved fear and alignment.

[21:58] Growth mindset and your unique human design – how to BE the person that accomplishes more.

[23:52] What happens when you lean into discomfort and commit to a new outcome?

[28:03] How to know you need to work with a coach to slay through resistance.

Resource:

Download my FREE 7 Step Framework to Adding Another $100k at https://AmplifywithMelanie.com

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Every business at some point will need to leverage debt to grow. But as you’ll discover in this episode, there is more than one type of credit to use and if you don’t know how to get funding, you could end up destroying your personal credit!

On Amplify Your Success episode 354, Merrill Chandler, a personal and business credit pioneer, uncovers the secrets to getting funded and debunks common myths surrounding creditworthiness.

We focus on the concept of fundability, which are key factors that make banks willing to lend you money, even if your credit score isn't perfect. Merrill explains that a fundable profile goes beyond the credit score and involves factors such as identity profile, financial profile, banking profile, and credit profile.

The episode also delves into the difference between personal and business credit profiles, warning listeners about the pitfalls of business credit cards appearing on personal credit profiles. Tune in to hear this eye-opening episode as Merrill provides practical strategies to improve fundability and access funding sources for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: :06:10 Fundability is the principle of getting approved for a loan based on various factors including banking relationships and credit score.

09:11 Why credit repair isn't the best strategy and entrepreneurs should focus on fundability.

12:24 The importance of understanding personal versus business credit cards, and how to know which one will actually provide the right funding without eroding your personal credit.

14:00 Why you should avoid co-mingling business and personal credit debt.

18:43 When to use credit cards versus get a business loan.

21:55 Merrill discusses the ins and outs of bank loans and lines of credit.

30:02 Why your fundability score is important for business credit approval.

34:11 How strategic debt leverages capital for higher returns.

Resources Mentioned in This Episode: * Get Merrill’s Free Get Fundable checklist: https://www.getfundablechecklist.com/free-checklist1 * Take my FREE 3 minute Authority Barrier Quiz at https://MelanieBenson.com/authorityquiz

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What’s the best way to speed up the growth of your email list and build your own audience of potential buyers? A very common approach in entrepreneurial communities is what’s known as Joint Ventures – two colleagues who share each other's offers to their audiences.

But how do you know who you should partner with, and how to set up a Joint Venture so it is a win-win outcome for everyone involved?

On Amplify Your Success Podcast episode 353, I’m joined by Danny Bermant, the former director of partnerships at Miracy, to reveal how the world of joint venture (JV) partnerships works and how these partnerships can be a powerful strategy for rapidly growing your business and accessing new audiences.

We discuss key factors to consider when partnering with someone along with some critical components that can make or break the success of a joint venture promotion.

This episode is packed with practical advice and insights on how to approach joint ventures, nurture valuable relationships, and leverage collaborations to achieve business growth.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 04:57 What Joint Ventures are and how they can be an effective way to bring on new clients.

09:41 Why list size matters less, but engagement is key.

13:23 Key factors to consider including comfort of the relationship, audience alignment, and offer fit.

16:55 Joint ventures are not about tit for tat; it's about giving value in advance and supporting each other. It's a larger ecosystem at work.

20:33 How to know which joint venture partners will make a good fit (aka finding audience alignment.)

24:41 Why you should always test your offer internally before promoting externally.

27:59 Danny’s big COVID realization of a need for change, focusing on people and relationships in business.

Resources Mentioned in This Episode: * Get access to Danny’s JV Strategy at https://www.captainjv.co/ * The Hybrid Courses Bootcamp: https://mirasee.com/ * Download my FREE 7 Step Framework to Adding Another $100k at https://AmplifywithMelanie.com

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When you are growing your business, you’ll be adding new tasks and strategies at record speed. Often your business growth will require you to hire new employees or virtual assistants. Before you know it, you’ll feel bogged down in the weeds instead of focused on activities that light you up and make you money!

Don’t let this overwhelm derail your growth! Instead, it’s time to learn how to stop being a bottleneck by implementing operations excellence.

On Amplify Your Success Podcast episode 352, Melissa Morris, founder of Agency Authority, joins me to dive deep into the world of operations excellence and how it can help you ditch the overwhelm of growing your business. From understanding the importance of KPIs and workflows to the role of project management tools like ClickUp, Melissa provides practical tips and insights to up-level your systems and increase efficiency. Discover how to address bottlenecks, streamline your offers, and maximize your team's potential for a successful and thriving business.

This episode is a must-listen for business owners who are feeling overwhelmed by growth and are seeking strategies to develop operations excellence. Melanie and Melissa provide actionable steps and expert guidance to help listeners ditch business growth overwhelm and amplify their success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 07:03 Why scope creep costs money, delays projects, and hampers productivity.

09:03 The secret to streamlining operations: workflows, tools, KPIs for business.

11:45 The biggest problem most fast-growing entrepreneurs face is unclear workflows that lead to scope creep, inefficiency.

16:31 Time saving tip: using project tools that improve efficiency by standardization.

18:47 Common mistakes that lead to frustration with project management tools.

29:07 How to identify bottlenecks by delegating to receive organizational relief.

Resources Mentioned in This Episode: * Book a call to connect with Melissa at https://www.youragencyauthority.com/call/ * Take my 2-minute Authority Barriers Quiz and unlock your impact and income at https://melaniebenson.com/authorityquiz

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On Amplify Your Success episode 351, I’ll reveal the lead generation strategy that activates a flood of 4-5 figure clients, part of my proven Authority Accelerator strategy. You won't want to miss this episode if you've been frustrated with lackluster social media engagement.

I’ll discuss the common problem of content getting lost in the sea of social media noise and share the success story of a client who doubled his rates simply by implementing a consistent and effective social media strategy. Learn this strategy's key components, including teaching in a way that disrupts the scroll, showcasing thought leadership, and ensuring brand alignment.

Listeners can expect to learn about the power of frameworks and concepts, and how to effectively share case studies and results without sounding salesy. I’ll highlight the importance of authority positioning showcases, where entrepreneurs can borrow credibility from others to strengthen their own brand. This strategy has the potential to not only attract leads but also lead to lucrative speaking opportunities.

If you're ready to activate a flood of high-paying clients, tune in to this episode of Amplify Your Success and discover the lead generation strategy that can transform your social media presence.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 00:01:46 Inconsistent social media presence leads to success.

03:15 My highest performing ideal client attraction strategy.

06:16 How your content strategy amplifies thought leadership through frameworks.

10:45 Four types of content: media features, speaking opportunities, handraisers.

13:35 The secret to transforming social media lurkers into leads lies in finding resonance and common ground in what they need.

17:37 A walk through of a reformatted content strategy for effective posting on Facebook.

20:19 A DM lead strategy that doesn’t come across too salesy (but is highly effective.)

Resources Mentioned in This Episode: * Want to add another $100k to your business this year by borrowing your competitor’s audiences? Download my FREE 7-Step Framework at AmplifyWithMelanie.com

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Whether you're looking to add more revenue to your business, achieve financial freedom, or find personal fulfillment, what you focus on matters.

Whether you desire more wealth, time freedom, impact or even happiness, there are 4 Focus Factors that when used, can provide the keys to unlock your full potential.

On Amplify Your Success Podcast episode 350, Noah St. John, the renowned author, and expert in achieving more impact, influence, and financial freedom, joins me to share his new work that he believes are the keys to a 7 figure lifestyle and business.

Noah, founder of the popular Afformations system as an upgrade to using “affirmations”, studied the Power Habits system practiced by highly successful people unconsciously and revealed the 4 stages of competency in mastering new habits (only 5% of our daily behavior is conscious, while the remaining 95% is unconscious.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 04:27 Noah talks about how people can make more money in 12 weeks than in the last 12 months.

09:31 Having the right plan, tools, and support is important (especially inner game!)

14:00 Understanding how goals are achieved by the uber-successful (hint: overcoming belief gaps are required to succeed.)

16:55 Unconscious habits that dictate successful people's behavior.

21:23 How the Afformations Method works: asking empowering questions for success.

24:46 Why focus in a distracted world leads to bigger success.

29:56 Noah shares his own story of how business failure led to debt and desperation. Hiring a successful business coach brought financial freedom and changed everything.

Resources Mentioned in This Episode: * Get a FREE Copy of Noah’s new book, The 7 Figure Expert https://7FigureExpertBook.com * Download my No-Cost, 7 Step Framework to Adding $100k+ a Year as an In-Demand Expert at https://amplifywithmelanie.com

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Gamification has been used in countless businesses to improve implementation of their offering, increase accountability, and even to build brand loyalty. But can playing a game actually reveal valuable information about who you are as a business owner? Can gamifying your life help you achieve goals that have been outside of your reach for far too long?

On Amplify Your Success Podcast episode 349, Michael Stratford, founder of The Million Quest Consciousness, explores the power of gamifying your life and business. Michael, a seasoned coach with over 30 years of experience, introduces a unique framework that helps entrepreneurs turn their coaching businesses into impactful, revenue-generating ventures that align with their passion.

Together, Michael and I dive into the concept of gamification, highlighting how approaching life as a game opens up opportunities to create a path that fits your interests and desires. They discuss the seven realms of consistent challenges faced by individuals, including self, creation, relationship, community, and wealth. Michael shares his adventure experience, where participants are taken to three different gamified worlds, presenting them with challenges that mirror everyday obstacles, all with the goal of positively impacting the lives of one million sentient beings.

Throughout this insightful conversation, listeners will gain valuable insights into defining their own championship team, addressing toxic players, and assessing their personal and business environments. Join Melanie and Michael in this game-changing episode as they empower you to amplify your success by embracing gamification and creating a life and business that brings joy, impact, and fulfillment.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [06:58] The 7 elements of gamification.

[12:43] Reconsidering the true meaning and value of winning in a game.

[17:10] Innovation breaks rules and creates new opportunities.

[24:45] Michael explores how "Running a business is an ongoing game."

[28:05] Why you should choose your game wisely, align with the right players, and rethink rules.

[33:02] A key insight about success in life, business and games: Players are crucial for championship success.

[36:03] Behavior and attitude matter more than skills.

Resources Mentioned in This Episode: * Get Michael’s FREE Resource: 7 Key Elements to ANY successful Game MichaelStratford.com/Gamify * Download my 7 Step Framework To Add Another $100k This Year by Leveraging Other People’s Audiences at https://AmplifyWithMelanie.com

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As a solopreneur, you wear all of the hats in your business, and there can be days when getting it all done might feel pretty daunting! Regardless of the roles you play in your business, there are four hours in your week that can produce massive results. But the secret is to know what to do in those four hours!

In episode 348 of Amplify Your Success, I dive into the topic of productivity for solopreneurs with special guest Janine Bolen. Janine shares her journey of leaving the workforce in 1996 to homeschool her four children and how this decision went against the societal expectations of a highly trained biochemist.

Janine reveals the significance of focusing on sales and building a client base before launching any marketing efforts. The secret: building relationships with clients and solving multiple problems for them. The episode also explores the concept of working in and on your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [05:56] What solopreneur really means (and how to know if this is your role in business.)

[10:09] Working in your business vs working on it: the difference.

[14:51] Melanie and Janine discuss what their one core solutions are.

[16:46] Janine discusses the principle of sell first, then create.

[20:13] Why focusing on clients and building relationships will help you generate cash.

[23:49] Solving problems, networking, and helping others in business.

Resources Mentioned in This Episode: * Access Janine’s FREE Resource: A one hour training for building your business profitability with Janine in her group setting here: https://janinebolon.com/soc/

Download my FREE 7 Step Framework to Adding $100k to Your Business This Year https://amplifywithmelanie.com

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As an expert, coach or service professional, one of the proven visibility strategies that can instantly land you paying clients is being a guest speaker.

Guest Speaking is sharing your message on someone else’s platform – a podcast, a YouTube show, a virtual summit and in person events. Being a Guest Speaker on someone else’s platform gives you an advantage as you instantly gain “borrowed influence” and accelerate your own sales into a new audience.

But how does an expert land these kinds of visibility opportunities without investing a fortune on expensive speaker booking services or publicists?

On Amplify Your Success episode 347, I’ll reveal nine ways to find guest speaking opportunities in your industry, many of which are part of my proven Authority Accelerator strategy.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [02:59] Speaking opportunities create magnetic audience connections.

[06:21] How being featured on other people’s podcasts is the perfect showcase to kickstart tons of invitations to speak at other events

[10:43] Why hosting your own podcast helps you build relevance with other influential people who you want to get featured by.

[13:27] How investing in masterminds and coaching programs can pay off through additional visibility opportunities.

[15:21] Develop the skill of pitching podcasters and event hosts.

[18:38] Common reasons why talented experts are not getting organically generated invitations to speak.

Resources Mentioned in This Episode: * 7 Step Framework To Add Another $100k This Year by Leveraging Other People’s Audiences * IGNITE Mastermind for Experts Ready to Add A $100k as an In-Demand Authority * Magnetize Your Message Mini-Course * Alex Sanfilippo’s PodMatch

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What if you could fast track your business to a monthly six-figure income – and in the process positively impact the lives of more of your ideal clients?

If seven figure revenue is your goal, then reaching six figure months is the milestone, but to pull that off you’ll need to stretch yourself and step outside your comfort zone.

In episode 346 of Amplify Your Success Podcast, meet Ron Reich who specializes in exponential revenue growth. Ron joins me to explore the concept of his "acceleration principle," which focuses on going beyond a profitable income in the $4-$500,000 range and reaching for the seven-figure mark. He believes that in order to achieve this level of success, individuals must invest more in advertising, hosting large live events, and launching strategic partnership endeavors.

Throughout the episode, Ron emphasizes the importance of mindset and self-image in achieving higher financial success. We discussed the concept of "money mindset,” which can play a significant role in determining one's income level. Ron shares his own bold decision to host his first live event, which had a profound impact on his business and propelled him to the next level.

Get ready to discover the power of stepping outside your comfort zone and the importance of mindset in achieving financial success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [06:36] Why making money is boring, especially lots of it. Ron unpacks how to achieve consistent high earnings (secret is it’s not about fancy marketing, it's about you making sales happen.)

[10:26] What the acceleration stage is and how it helps you in advertising, affiliate launches, and bigger stages/events.

[12:21] Ron and Melanie explore the importance of stretching yourself to reach seven figures.

[17:48] How language is a significant element in the optimization and expansion process.

[19:47] Some of the biggest mistakes that entrepreneurs make: lack of focus, not asking for help.

[24:07] The mindset and self-image of a successful individual.

[28:02] How one of Ron’s bold shifts was hosting a successful $10,000 live event.

Resources Mentioned in This Episode: Get Ron’s Resource: The $100K per month roadmap workshop. DM Ron here on Facebook for access.

*Take my FREE Quiz and discover what’s really in the way of you getting paid more for your expertise.*

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To grow your small business beyond six figures, you’ll need to use more than just your intuition and gut instincts. That’s where data becomes a valuable tool to make decisions around marketing and growth strategy.

With millions of marketing strategies available, knowing which ones to use, and when to use them can save you from making a costly investment! But what kind of data do we really need to use?

On episode 345 of Amplify Your Success I talk with Tamara Thompson, CEO of Broadcast Your Authority, and we dive deep into the topic of data driven marketing.

Through intentional content creation and leveraging YouTube, Tamara reveals some of her secret sauce to helping YouTube podcasts gain thousands of downloads and viral video success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: 05:13 How Tamara’s love for video led to her YouTube success.

10:16 Why podcasters and content creators MUST be leveraging YouTube (hint: it’s the second largest search engine after Google.)

14:03 The importance of focus on niche, consistency, and efficient content creation.

18:42 Tamara shares a client case study on a very niche-specific topic going viral on YouTube podcasts.

24:27 How intentional keywords work to attract ideal clients (and a great example of this in action!)

28:00 Creating intentional content, engaging with audience preferences, repurposing into micro content efficiently using AI.

Resources Mentioned in This Episode: 7 Simple Ways to Repurpose Your Podcast https://broadcastyourauthority.com/ Get Melanie’s 7 Step Framework Leverage your Superpowers to Add Another $100k this Year

https://melaniebenson.com/7-steps/

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Most business owners spend their work years so busy creating money that often they forget to prepare for retirement.

Even if you are savvy with making money, you may discover in your Golden Years that you aren’t prepared to thrive once you decide to stop working.

On Amplify Your Success Podcast episode #344, Linda Lingo joins me to discuss the importance of saving for retirement and how to do so, even if you are super busy.

Linda discovered first-hand why taking control of your financial destiny is crucial as she experienced what she called a “Grey Divorce” which left her woefully unprepared financially.

Linda Lingo, a CPA and financial life coach with over 30 years of experience, reveals a simple 4 step process to set up a retirement plan that can get you ready to retire and thrive.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: (12:09) Your attitude and the influence of your mindset towards money

(19:03) Understanding your values and how to weave that into being intentional with money

(24:22) How to make your money grow so you thrive in retirement

(31:30) How to prioritize your financial success, even if you are busy

Resources Mentioned in This Episode:

Take Linda’s Complimentary Money Quiz http://www.lindalingo.com/
Learn more about getting your magnetic message on other peoples podcasts at GuestExpertSystem.Com.
Take Melanie’s quiz to uncover your #1 barrier that’s keeping your authority in the shadows

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When sales are down, an expert or service professional might blame a lack of quality leads or even consider their offer is priced incorrectly.

Often, the real problem lies in how consistent their marketing and messaging has been. If you are sending irregular emails, posting about your cats on social media, or have seven different topics that your audience sees attached to your brand, it can confuse your prospects.

And we all know what it means to have a confused buyer – no action!

Consistency is key to building trust with potential buyers.

On Amplify Your Success Podcast episode 343, I’ll reveal the importance of having the right message consistently shared over and over again to your community (along with one of my best “consistency hacks” to help even the busiest entrepreneur stay focused on tasks that move the needle on visibility and client attraction.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: (05:05) How to generate your own Visibility Advantage

(10:04) Developing the habits of consistency, even if you are a busy business owner

(15:50) 4 key consistency strategies

(21:23)The link between consistency and being visible to the right audiences

Resources Mentioned in This Episode: * 7 Step Framework to Adding 6 Figures to Your Business This Year

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When sales are down, an expert or service professional might blame a lack of quality leads or even consider their offer is priced incorrectly.

And we all know what it means to have a confused buyer – no action!

Consistency is key to building trust with potential buyers.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: (05:05) How to generate your own Visibility Advantage

(10:04) Developing the habits of consistency, even if you are a busy business owner

(15:50) 4 key consistency strategies

(21:23)The link between consistency and being visible to the right audiences

Resources Mentioned in This Episode: 7 Step Framework to Adding 6 Figures to Your Business This Year

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Do you know what kind of website will work 24/7 to transform visitors into ideal client prospects?

Most coaches, service professionals and newer business owners try to save money on their web presence with a DIY website or hire a cheap designer from Fiverr.

That might not be the best way to showcase your business, and can actually repel ideal clients because your website doesn’t properly showcase your brand and business offerings.

On Amplify Your Success Podcast episode 342, Megan Gersch, an experienced branding and web designer, discusses the importance of having a strategic website that attracts and enrolls ideal clients. Meagan covers seven major frameworks that need to be in place to create a profitable web presence.

This episode is full of actionable tips and advice that will help business owners transform their website so it attracts dream clients.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways [04:02] Building a brand-driven website

[07:22] How your strategic goals factor into your web design process

[10:35] Megan discusses how to increase trust-building through key elements in your online presence

[13:51] How to create a website for client enrollment

[17:11] Optimizing your website for dream clients

[20:48] Maximizing your business impact through social media

Resources Mentioned in This Episode: FREE Website Checklist - Connect with your ideal customers and make more sales with these simple website improvement tips!

*7 Step Framework to Add 6 Figures To Your Business This Year*

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On Amplify Your Success Podcast episode #341, Melanie Benson discusses mindset and its role in achieving business success. The host reminds listeners of the importance of a deep reason for goal-setting and introduces entrepreneur Vash Tomanec, founder of Mindpreneur. Vash shares how he built three successful seven-figure businesses in less than three years and his framework for achieving any kind of goal. With a focus on doing less but better, Vash encourages listeners to enjoy the journey and find a deep reason for their goals. The guest also emphasizes that mindset is 90% of success while strategy only comprises 10%, and recommends daily resources to elevate one's mindset.

The conversation also covers overcoming personal blocks, dealing with limiting beliefs and fears, and identifying a strong "why" for one's goals. Vash shares his transformative experience during a seven-day darkness retreat and highlights the importance of meditation. Listeners are encouraged to check out Vash's resources, including his $7 program, "7 Days, 7 Figures" and join the Amplify Your Authority community. The host also created a quiz to help coaches and consultants identify what's holding them back from stepping into their expertise.

Overall, this episode is packed with practical tips and deep insights from two successful entrepreneurs, Melanie Benson and Vash Tomanec. It's a must-listen for anyone who wants to elevate their mindset and amplify their success. With engaging discussions and valuable takeaways, this episode will inspire and motivate listeners to achieve their goals and enjoy the journey.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways: [00:00:00] The Power of Mindset for Goal Setting and Business Success

[00:03:59] Interview with Entrepreneur Vash Tomanek on Mastering Mindset

[00:07:48] 27 Days to Achieving Goals

[00:11:34] The Pitfalls of Focusing on External Outcomes

[00:15:11] Overcoming fear in achieving goals

[00:18:48] Overcoming Fear and Limiting Beliefs

[00:22:42] 4-Step Practical Goal Achievement Framework

[00:26:36] Mindset for Success and 7 Days 7 Figures Course

[00:30:23] Benefits of darkness water fast and meditation

[00:34:08] Guest Introduction and Community Invitation

Resources Mentioned in This Episode: * High Quality Course, 7 Days to 7 Figures, for just $7: 7days7figures.com * [Melanie’s resource]

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Join Melanie Benson and guest Kellsie Moore for Personal Brand Building With Video (Even If You Are Camera Shy). Learn about the importance of creating a strong personal brand through video content to attract clients and become a go-to expert. Melanie outlines seven essential steps to follow and encourages listeners to start creating video content without waiting until they feel ready.

On Amplify Your Success Podcast episode #340, Kellsie Moore, a video presence coach, empowering brands to be captivating and authentic on camera, shares her actor and personal development coach expertise and offers tips for those who feel resistant or unsure about video. Melanie and Kellsie discuss the importance of authenticity in content creation as well as cultivating a captivating presence. Tips are shared on creating a routine and support system to overcome filming anxiety along with acknowledging mistakes and improving skills for the next time.

Kellsie shares a free resource (on kelseymoore.com/gift), encouraging listeners to DM her on Instagram with any questions. Melanie and Kellsie share personal stories about their bold career paths and encourage listeners to subscribe, rate, and review the podcast. Apply the tips shared and join the Amplify Your Authority community at authorityamplifiers.com to be a highly paid expert. Don't wait - unlock your magic on camera and connect with your audience today!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways [00:00:00] Building a Personal Brand through Video

[00:03:48] Guest Expertise on Video Presence Coaching

[00:07:28] Overcoming Video Shyness for Personal Branding

[00:10:57] Overcoming Inaction in Building Credibility and Income

[00:14:33] The Importance of Authenticity in Content Creation

[00:17:47] Creating Authentic and Magnetic Video Presence

[00:21:11] The "Dial Method" for Captivating Camera Presence

[00:24:20] Repurposing Video Content for Multiple Platforms

[00:27:57] Creating Content Routine

[00:31:20] Unlocking On-Camera Magic with Kelsey Moore

[00:35:22] Hosting a Private Retreat for Entrepreneurs

Resources Mentioned in This Episode: * Unlock Your Magic On-Camera (free guide): https://www.kellsiemoore.com/gift * Melanie’s resource

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What if you could make more sales just by demonstrating your ROI (aka your Return on Investment) to a potential client? By being able to articulate the kind of challenges you help your clients solve and the results you achieve, you’ll find that you’ll attract more ideal clients ready to invest quickly. The key to pulling this off is having a clear value proposition that demonstrates your ROI.

Lisa Ann Edwards, a business expert with a proven track record of helping coaches, consultants, and leadership experts achieve their goals, joins me on Amplify Your Success Podcast episode 339 to show us how to bring our ROI into the sales process to win more business.

Throughout the episode, we discuss how to demonstrate one's value while coaching, covering topics such as the importance of clarity in the coaching process, building authority by measuring expertise and client success data, the expected financial impact of coaching engagements in sales conversations, and setting expectations and accountability for success.

In addition to providing practical frameworks for leveraging ROI, Lisa and I explore where the coaching industry is heading, providing insight into how technology is shifting the landscape and where to focus moving forward.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways [04:10] Measuring ROI: A Key to Business and Career Development

[7:50] Measuring ROI for Coaching Services

[11:50] 3 ways to show value to clients

[16:02] Leveraging Client Results for Business Growth

[19:49] Maximizing Coaching Revenue through Measurement

[23:40] The Future of Coaching Industry

[27:44] Financial Coaching, the future of coaching and Lisa’s Bold Business Strategies

Resources Mentioned in This Episode: Get Lisa Ann’s 5 Step Framework, The Money Talk at www.The-Money-Talk.com

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If you are an expert-entrepreneur, being visible in your industry leads to a plethora of good opportunities (not to mention it is essential to attract ideal clients.)

However, from time to time, I hear from talented people who really want more opportunity that being more visible is absolutely terrifying. The idea of putting themselves out there and being seen triggers fear, self-doubt and a story that they just are not ready for more.

On episode 338 of Amplify Your Success Podcast, let’s explore why visibility can cause a business owner to feel trapped in a cloak of invisibility – even when they truly want more opportunity and clients.

I’ll discuss common invisibility traps including unhealed trauma, fears and limiting beliefs that hold them back from embracing visibility strategies like being a guest on other people’s podcasts or doing live streams on social media – as well as a simple energy practice to shift out of these mindset blocks and into visibility that feels aligned.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[4:07] How a social media “dig” became the inspiration for this week’s episode on visibility being scary for some people.
[7:19] I share an example of a Guest Expert System client who was paralyzed due to her limiting belief that she wasn’t ready or capable.
[9:40] How our subconscious mind goes to work to protect us from visibility when we have unhealed trauma, fear or limiting beliefs. Plus the importance of your “why.”
[12:38] My journey from stiff and boring as a speaker to feeling more bold and confident on stage and behind the microphone.
[18:10] How my Human Design has helped me (and my IGNITE Mastermind clients) unlock aligned visibility strategies that feel natural and powerful.
[21:22] Two energy practices to help you break free of anxiety and start feeling more clear-headed, confident and in your personal power again.

Resources Mentioned in This Episode: * Human Design for Business Reading * Guest Expert System * IGNITE Mastermind * How to book a Fast Track Call with me

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A common challenge for life coaches and transformational mentors looking to grow the reach of their work is being able to scale their services while maintaining a high level of personal connection and impact with their clients.

As their client base expands, it becomes increasingly difficult to provide individualized attention and support to each person. Additionally, there is a need to develop systems, processes, and teams to handle the growing demands of the business while ensuring the quality and integrity of their services remain intact. Striking a balance between scalability and maintaining a personalized experience can be a significant challenge for coaches and mentors.

Jennifer Longmore not only built a 7 figure business as she transformed her Akashic record spiritual training company, but broke into an impressive 8-figure enterprise. On Amplify Your Success Podcast episode 337, Jennifer joins me to share her inspiring journey along with her secrets to success and the strategies she employed to achieve remarkable financial milestones.

From her humble beginnings to becoming a prominent figure in the spiritual industry, Jennifer's unique growth path is a testament to the power of determination, authenticity, and unwavering commitment to serving others. Prepare to be inspired as we explore the transformative steps Jennifer took to scale her business and create a thriving empire in the realm of spiritual training.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:19] How Jennifer started her now 8 figure spiritual training company.
[9:04] Competence and how it can be a growth bottleneck for many entrepreneurs.
[14:11] The importance of client pricing and time boundaries as you grow your business.
[22:22] An essential shift Jennifer made in growing from 7 figures to 8 figures.
[27:24] What your prosperity code is and how you can unlock that code in your own business and life.

Resources Mentioned in This Episode: New Earth Prosperity Codes Assessment: https://soul-journeys.involve.me/prosperity-codes-assessment

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Having an online media empire can solve one of the biggest problems for business coaches, consultants and service providers who have limited reach and visibility. By establishing a consistent online presence through various media channels, such as a blog, podcast, and social media platforms, a business coach can significantly expand their reach and attract a wider audience.

This increased visibility allows them to connect with potential clients who may not have been aware of their services otherwise. Additionally, an online media empire provides a platform for the business coach to showcase their expertise, share valuable insights and resources, and build credibility and trust with their audience. This, in turn, leads to increased opportunities for client acquisition, partnerships, speaking engagements, and ultimately, the growth and success of their coaching business.

But, far too often, there is a lack of consistency and brand presence across different online platforms, which can create confusion about what the service provider truly offers.

On Amplify Your Success Podcast episode 336, Rich Bontrager joins me to share his 30+ years of experience in broadcast, and now as an Unofficial NSA Podcaster, to help you amplify your reach online.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:06] Rich discusses the concept of media as a currency.
[7:57] The importance of strategically and intentionally building out your online presence.
[10:26] Why consistently used headshots and brand assets is key to being a recognized brand.
[17:41] An important mindset shift to stand out online as an online empire.
[20:13] Rich discusses how he uses Restream for his online show to reach all of his online platforms simultaneously.
[25:08] The importance of your brand persona to boost engagement.
[32:56] What it feels like when all the puzzle pieces start to work together.

Resources Mentioned in This Episode: Take advantage of Rich’s Free Guide, Build A Media Empire Guide. NEED LINK FROM RICH

Rock The Stage episode with Melanie and Rich discussing collaboration currency strategies that attract ideal clients.

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Communicating with our community, our teams and our clients is an essential part of business. When you know how to communicate effectively, it can build trust, develop a connection with our audiences and inspire others to help you achieve your goals.

But sometimes the way one person communicates naturally leaves you feeling disconnected. Or worse, misunderstood and frustrated. By learning how to communicate for impact, you can include simple shifts like body language, tone, and storytelling to convey your message with clarity and conviction - which leads to strengthening your impact too.

On Amplify Your Success Podcast episode 335, author Richard Newman joins me to share his fascinating journey from living with Tibetan monks to the corporate world showing some of the world’s most recognized brands how to improve communication.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:19] Richard shares the root of how he discovered his communication practices as a young boy who struggled to understand others.
[10:13] What shifted when Richard found a study that illuminated his autism.
[12:11] The 2000 person study that revealed one small shift in communication that creates more impact.
[13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!)
[15:22] The importance of your gestures in communication.
[20:00] Richard shares how the pandemic drove a record number of new businesses to be opened (and how people yearn for connection and to be heard.0
[24:27] How mindset impacts communication.
[33:58] The one thing Richard learned about the person you fail to fire (and how it’s impacted his business.)

Resources Mentioned in This Episode: * Get Richard’s Free Gift: The first 25 pages of his book, Lift Your Impact (plus some other cool downloads) * In two minutes, discover what’s really blocking your ability to impact others with your expertise LINK TO QUIZ

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As an expert-entrepreneur, speaking on stages and doing interviews on podcasts can provide much needed visibility to new audiences.

But when your topics get popular, you might find you are constantly bombarded with requests to speak at events, conferences, and online shows. While these opportunities can be a great way to build our brand and showcase our expertise, they can also be a drain on our time and resources. In this episode, I will explore how to evaluate speaking opportunities to ensure that they are a good fit for your business goals.

As an expert-preneur, you know that your time is valuable and that every minute counts. With so many speaking opportunities out there, it can be tempting to say yes to every opportunity that comes your way. However, not all speaking opportunities are created equal, and it's important to evaluate them carefully to ensure that you're using your time effectively and reaching the right audience.

On episode 334 of Amplify Your Success Podcast, discover the key factors that expert-preneurs should consider when evaluating speaking – or any visibility opportunity. By the end of this episode, you'll have a better understanding of how to evaluate speaking opportunities wisely and make the most of your time as a busy expert-preneur. So, let's dive in!

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7-Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[1:27] The facts to consider and the energy alignment of choosing good visibility opportunities.
[4:19] Why starting with the end goal helps you make better decisions.
[7:20] I cover the second question that is a go/no go factor to pursue an opportunity.
[12:38] Why I ask event hosts how they will curate their audience (and how this affects your participation.)
[16:50] Future pacing into the actual event to uncover other valuable priorities (before they crop up later and surprise you.)
[19:40] How my Human Design factors into my decision making process (and what happened when I tuned into my unique energy alignment factors!)

Resources Mentioned in This Episode: * Human Design for Business Reading * How to book a Fast Track Call with me

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Imagine if your brand message made you memorable, and worked 24/7 to attract the right clients and opportunities to you.

A word rebellion is a messaging statement that acts like a powerful magnet in your industry. By distilling your message down to just three words, you can communicate your unique value proposition in a way that is concise, memorable, and impactful. This messaging statement can serve as a rallying cry for your brand, uniting your team and your audience around a common mission and purpose.

By consistently using this statement in your marketing and branding efforts, you can establish a strong and recognizable brand identity that sets you apart from your competitors and resonates with your target audience. Whether you're just starting out or looking to rebrand, a 3 word rebellion messaging statement can help you create a powerful and effective brand that stands the test of time.

On Amplify Your Success Podcast episode 333, Michelle Mazur joins me to reveal how you can uncover your unique 3 word rebellion and deploy it in your marketing efforts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

● [5:07] What it means to create a rebellion with your words and messaging.

● [7:59] How the right message goes to work for you, attracting more clients and opportunity.

● [10:11] Your message is bigger than just you – and can be a big part of your business growth.

● [13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!)

● [16:29] What to do if you catch yourself overthinking it, and getting paralyzed with this process.

● [20:00] The truth about a 3 word rebellion for your messaging and how it impacts your competition.

● [27:27] Michelle discusses why embracing sales is her “one thing” she wished she’d done sooner.

About the Guest Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

Connection With The Guest

Website: http://www.drmichellemazur.com/

Linkedin: https://www.linkedin.com/in/drmichellemazur/

Instagram: https://instagram.com/drmichellemazur

Resources Mentioned in This Episode: ● Get Michelle’s Free Resource: 3 Word Rebellion, a mini messaging workshop you can listen to on the go: www.3wordrebellion.com

● Unreasonable Hospitality book.

● Amplify Your Success Podcast episode 316, Rising Above Industry Turbulence

● GuestExpertSystem.com

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Networking is a valuable strategy to meet potential clients and build connections in business. But it can become laborious, requiring an immense amount of time and energy to develop relationships.

Have you noticed how the uber wealthy and super connectors network? With access to exclusive events and communities where they can meet like-minded individuals who share their values and aspirations, their relationships produce connections quickly.

Additionally, the rich and famous have the influence to open doors for others and provide access to valuable opportunities. These factors allow them to make more meaningful and long-lasting connections than business owners who network at public luncheons and events.

On Amplify Your Success Podcast episode 332, Michael Whitehouse joins me to share how we can replicate some of the high networth networking strategies to speed up making valuable connections.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

● [4:57] Why networking is the best way to build up your sales system.

● [7:46] Networking is where people pass valuable resources through word of mouth.

● [13:27] The big mindset shift required to network like the affluent do.

● [18:18] Why networking like this is actually easier for introverts.

● [22:13] Melanie and Michael discuss the wing-man strategy and the benefits to having a networking sidekick.

● [37:27] Michael discusses his bold move and how his pivot to produce virtual summits is paying off.

About the Guest Michael Whitehouse is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after diving into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.

Website: https://www.guywhoknowsaguy.com/

SM Links:

Linkedin: https://www.guywhoknowsaguy.com/linkedin

Facebook: https://www.guywhoknowsaguy.com/facebook

YouTube: https://www.guywhoknowsaguy.com/youtube

TikTok: https://www.guywhoknowsaguy.com/tiktok

Resources Mentioned in This Episode: ● Free copy of book at: https://www.guywhoknowsaguy.com

● GuestExpertSystem.com

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Having a co-founder can bring many benefits to a business, including shared responsibilities, complementary skills, and emotional support. However, it can also come with challenges, such as disagreements over direction, decision-making power struggles, and the potential for conflicts of interest. Knowing who will make a great business partner for you is important to avoid significant issues later (like lawsuits and a complete dissolution of a business you worked hard to build.)

On Amplify Your Success Podcast episode 331, serial entrepreneur and long-time cofounder Tanis Jorge joins me to discuss how to ensure your business partnerships continue to be a growth asset.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

● [5:53] How Tanis met and cultivated her long-term cofounder relationship.

● [9:01] The best way to lay the groundwork for a successful, long-term business partnership.

● [11:16] Navigating challenges and putting out fires that naturally emerge when accelerating business growth.

● [13:17] Trojan horses to watch for in your cofounder relationship.

● [15:30] Why values are a critical component for successful communication and growth between business partners.

● [19:18] A few signs that your colleague or family member is not going to make a good business partner.

● [25:13] Tanis shares a technique to transform a contentious, challenged cofounder relationship back into harmony.

● [28:43] We discuss how agreements and contracts fit into a successful business partnership.

About the Guest Tanis is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships. Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.

Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.

Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder's Handbook and Founder of The Cofounder's Hub, her work focuses on how co-founders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.

Website: https://www.thecofoundershub.com/

SM Links:

Instagram: https://www.instagram.com/thecofoundershub/

Linkedin: https://www.linkedin.com/in/tanisjorge/

Resources Mentioned in This Episode: Check out all of the Cofounders Hub Resources Here

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With over 900,000 active podcasts (and over 2 million shows launched in the last 2 years), there is no shortage of interest in podcasting.

However, over 1 million shows launched and later paused their production, creating a phenomenon known as Podfade. The primary reason that a podcaster halts production is a lack of desired results.

The solution? Learn how to grow a successful podcast.

A successful podcast is a powerful tool for entrepreneurs to build their personal brand, establish thought leadership, and connect with their audience on a deeper level. It can also help to generate leads, drive traffic to their website, and increase revenue for their business.

On episode 330 of Amplify Your Success Podcast, I’m sharing how this show landed in the top 1.5% of all podcasts worldwide (and more importantly, what steps YOU can take to improve listenership of your show too.)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

● [1:57] Why I set my goal to be a top podcast in my market

● [4:19] Covering some key podcast growth statistics since 2019 (and why this matters right now.)

● [9:20] Key strategy of audience building and why this is the #1 factor that drives downloads and a successful show.

● [10:38] The first pillar of growing an audience and the importance of your episode topics.

● [13:17] Why I pivoted from a solo show to integrating guest experts to tap into pillar two.

● [16:16] Leveraging other people’s podcasts to master the third pillar of audience growth.

● [19:40] Pillar four and the importance of your own promotional plan.

Resources Mentioned in This Episode: ● Authority Brand Podcast Toolkit

● The Guest Management System

● [1] [2] [3] How to book a Fast Track Call with me

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When you own a business, there are no shortage of risks, big decisions, and disappointing results that can occur. Setbacks and failed attempts will happen more often than most of us would like.

However, an entrepreneur who has developed resilience, will move through challenges faster, which allows you to experience more wins. Life will always throw us curveballs, so it is essential to develop tools to persevere and develop a growth mindset to adapt during unexpected situations.

On Amplify Your Success Podcast episode 329, Robin Hills joins me and discusses the small changes that help you navigate challenges with less stress.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[0:53] Why I believe that resilience is an entrepreneur superpower.
[6:01] A simple definition of what resilience is (and more importantly what it is not..
[10:40] How to start building emotional resilience.
[12:12] A deeper understanding of what emotions really are (and how we can detect resilience building ones.)
[18:30] What happens to our emotions, body and resilience after experiencing trauma.
[23:04] Scandinavian research that explored emotions and their impact on the body
[29:53] Robin talks about some of the bold moves he made to grow their reach of his work in the world.

About the Guest

Robin is the director of Ei4Change, a company specializing in educational training, coaching and personal development focused around emotional intelligence, positive psychology and neuroscience.

He has taught over 300,000 people in 195+ countries how to build resilience, increased self-awareness and understanding of others. His educational programs on resilience and emotional intelligence cover the most comprehensive and detailed education of any emotional intelligence organization and are today used in educational establishments in South Africa and India.

Robin is also the author of 2 books and has through his work developed the experiential coaching methodology Images of Resilience to support cathartic conversations around resilience.

He has delivered key-note speeches at conferences across the world including at Harvard University and sits on the North West Committee of the Association of Business Psychology.

Website & SM Links: https://ei4change.com/

Resources Mentioned in This Episode:

Download Robin’s free book – Developing your Emotional Intelligence https://courses.ei4change.info/courses/free-book
Authority Guide to Resilience in Business https://info.emotional-intelligence.courses/resilience-book
Authority Guide to Behaviour in Business https://info.emotional-intelligence.courses/behaviour-book

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Have you ever struggled to make a decision? Wondering how to stand out, even if your offerings are similar to multiple competitors in your market.

When you fully become aware of your unique energy and purpose using tools like Human Design, you can truly unlock an aligned – but distinct – positioning in the market.

Human Design and Gene Keys are powerful tools that can help you understand your unique talents, abilities, and purpose. By harnessing the insights provided by these systems, you can gain a deeper understanding of your most aligned offers, messaging and brand so you can stand out.

On Amplify Your Success Podcast episode 328, Bree Kuryk joins me to discuss how Human Design and Gene Keys can help you create a marketing strategy that is fully aligned with your unique attributes. Whether you're a solopreneur or a multi-million dollar business,, this episode will provide you with valuable insights and practical advice for leveraging the power of Human Design and Gene Keys to make more aligned decisions, build a stronger team and design offerings that the market can’t wait to say yes to!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[0:49] Why I use Human Design and Gene Keys to fine tune my marketing and offers.
[4:48] A success story on staying visible with your magnetic message.
[7:11] What Human Design and Gene Keys is.
[11:44] How Human Design can help you trust your intuition and make better decisions to grow your business.
[15:46] The potential downfall of looking outside of yourself for answers (and how Gene Keys / Human Design can be a tool for clarity.)
[19:33] How to use these tools to find your unique message and offers.
[24:33] Melanie and Bree discuss how we used these tools to help me better lead my team.
[30:21] Dialing in decision making and trusting yourself.
[39:22] Bree shares one of her biggest learnings was keeping things simple.

About the Guest

Bree Kuryk is a human design & gene keys business coach and consultant, Certified Online Business Manager®️, podcaster. and beach lover. With over 15 years of marketing experience distilling all the online business best practices and trends into clearly-articulated strategies for clients of all sizes & industries, Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition.

Resources Mentioned in This Episode:

Get Bree’s Free Resource: Human Design Marketing Strategy Workshop Series. breekuryk.com/hdmarketing
Create your unique, magnetic message and stand out as an In Demand Guest Expert with The Guest Expert System.

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With the rise of social media and the increasing importance of online presence, video marketing has become a valuable strategy for expert-based business owners.

Video has the ability to increase brand awareness, create more engagement, generate leads, and drive sales. But one important aspect of video that is often overlooked is the potential to build know, like and trust with potential customers.

But more often than not, entrepreneurs don’t make time to create video, even with a plethora of easy video creation tools.

On Amplify Your Success Podcast episode 327, Lou Bortone joins me to share his expertise on everything from creating engaging video content to getting started, even if you are camera shy.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

● [4:05] Lou talks a bit about the post-pandemic zoom.

● [3:33] How video helps you get to know someone’s energy.

● [8:00]The different ways to create video for your marketing strategy.

● [10:58] Melanie and Lou discuss how he has been able to become an authority in video marketing, even though he is more introverted.

● [13:33] How to get started and access the right state of mind, even if you are camera shy.

● [17:01] Lou and Melanie talk about the importance of experimenting with different types of video to find out what works best for you and your audience.

● [22:58] A discussion on professional vs “raw” behind the scenes type videos for conversion.

● [26:38] Lou shares how valuable collaboration and building his network has been to grow his business.

About the Guest Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is also the host of the podcast, "Take the Cannoli: The Godfather Podcast."

Resources Mentioned in This Episode: ● Get Lou’s Free Resource: Free Video Planner - http://www.loubortone.com/planner

● Download your 17 Mistakes Guest Experts Make Scorecard https://melaniebenson.com/magnetize

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If you're experiencing lower than usual sales, it's essential to identify the real reason why people aren't buying your offers. While it can be easy to assume that your prices are too high or your offer isn’t aligned, the actual reason may be something completely different.

Before you deep-dive into rebuilding all your offers or creating yet another new lead magnet, or worse, making up a story in your mind that you aren’t good at marketing your business, be sure you know how to assess the problem so you focus on the right solution.

On episode 326 of Amplify Your Success Podcast, I’ll guide you through the same steps I use to assess a sales problem for a client so you can pinpoint what’s really not working.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

● [3:57] Client case study of a one-time $250k launch that couldn’t be repeated (and what was really the problem.)

● [5:49] The most common problem behind poor sales – how you build your audience.

● [7:44] I talk about a super challenging time when my email technology automatically lost 40% of my subscribers.

● [10:38] Positioning issues and why it is the root of many sales and conversion issues.

● [13:17] Using Action Catalysts to move passive leads into active participants and buyers.

● [17:25] Pricing problems and how they surface to destroy your sales.

Resources Mentioned in This Episode: ● Get the 7 Step Framework

● Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

● How to book a Fast Track Call with me.

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In a world where attention spans are short and distractions are endless, how does an expert-entrepreneur stand out from the crowd?

It’s easy to get lost in all the noise, especially if you are vying to land a guest expert spot on a top podcast or attract new clients.

Being relevant with your message is critical to capturing your audience's attention. When your message resonates with your audience, you establish a connection that builds trust and loyalty, increasing the likelihood that they will choose your products or services over your competition. By speaking directly to the needs and interests of your target market, you create a compelling reason for them to engage with your brand and invest in what you have to offer.

On episode 325 of Amplify Your Success Podcast, I’ll share a simple formula to create a relevant message that acts like a magnet to get ideal clients booking sales calls with you…today!

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Resources Mentioned in This Episode: ● 17 Mistakes

● Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

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Being a guest on someone else’s podcast or online show is a valuable visibility strategy. First, you are in front of a new audience and second, you are borrowing credibility and influence from that host.

But most importantly, in my 22 years of marketing expert-based businesses, sharing your message in front of a new audience is the best way to attract ideal clients.

As hot as this strategy is, less than 30% of the experts being featured on podcasts are experiencing a good ROI from their effort. Since I’ve successfully monetized being a guest expert over and over for the last 10 years, I’ve discovered that many coaches, consultants and service providers actually miss some key factors during the interview!

On episode 324 of Amplify Your Success Podcast, I’ll share what it takes to deliver a podcast interview that can attract a steady stream of ideal clients and new opportunities.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[3:57] The problem with so many people in an industry clamoring over the same client attraction strategy.
[6:05] What the most common problem is when an entrepreneur’s podcast guesting strategy isn’t delivering a good ROI.
[13:44] The importance of picking the right audiences, podcasts and shows to share your message to.
[15:57] How to use intentional credibility boosting stories that act like a magnet to potential clients.
[17:38] My “breadcrumbs to binge” technique that creates a prospect nurturing effect.
[19:50] Why its critical to have a compelling invitation from each interview (and what to do once that new connection claims it.)
[22:25] Update on Amplify Your Success Podcast listeners doubling in the last three months.

Resources Mentioned in This Episode:

Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

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Have you considered offering a mastermind group to your ideal clients? A mastermind group can bring massive value to your clients, not to mention that most well-run masterminds can be a valuable profit center too.

Before you get started, you’ll want to learn more on what makes a mastermind beneficial and will get your best clients to stay year after year.

On Amplify Your Success Podcast episode 323, Chris Williams joins me to talk about how to create and deliver a high ticket mastermind for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

● [4:49] What a mastermind is and what it is not.

● [7:22] The importance of having the right people in your mastermind group to drive value.

● [10:27] Why referrals from members is the best way to grow your mastermind group.

● [15:12] Melanie and Chris discuss email marketing and cold DMs as part of your lead strategy.

● [18:12] The secret sauce that keeps members coming back year after year to your mastermind.

● [20:01] How to know when someone is a perfect fit for your mastermind group.

● [23:53] Why Chris wished he had learned how to prospect much earlier in the growth of his business.

About the Guest Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

Resources Mentioned in This Episode: * Discover more about Group Coach Nation here * Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

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Entrepreneurs often need to generate fast cash to grow and sustain their business. And often, a new prospect needs to build trust in a service provider before they feel confident making bigger investments.

Easy yes offers are designed to be low-risk, low-commitment opportunities for customers to try a product or service. By making it easy for customers to say yes, entrepreneurs can quickly generate revenue and build a solid customer base.

Plus, easy yes offers can help to reduce customer objections and overcome any hesitations about trying a new product or service.

On Amplify Your Success Podcast episode 322, Katrina Sawa joins me to show how to create and position these offers so that they lead to additional revenue (and happy clients!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:18] Katrina shares how speaking to audiences is one of her favorite skills behind fast cash offers.
[5:29] What an easy yes offer is and why it's valuable to have in your offer suite.
[8:33] Katrina discusses how to use fast cash offers, even if you aren’t the sponsor or a speaker at an event.
[10:15] Melanie and Katrina discuss how to use QR codes on printed postcards properly.
[14:47] Common pricing and positioning mistakes entrepreneurs make that keep them from making more sales.
[19:15] Positioning advice on free consultations versus easy yes offers.
[28:31] Katrina reveals the importance of having a fire in your belly to succeed in business today.

About the Guest

Katrina Sawa is the CEO and Founder of JumpstartYourBizNow.com. She is lovingly known as The JumpStart Your Biz Coach because she kicks her clients into high gear making more money doing what they love and fast.

She is the creator of the JumpStart Your Marketing & Sales System, 10x International Best-Selling author with 18 books including, Love Yourself Successful, Jumpstart Your New Business Now and the Jumpstart Your _____(blank) Series. Katrina is also the CEO of Jumpstart Publishing where she helps entrepreneurs publish books that generate more clients and revenue, and she’s the Founder of the International Speaker Network, a free, educational, networking group with thousands of members. She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, and TheCW.

Katrina speaks to groups of all sizes, holds live training events annually and lives in Northern California with her husband Jason and step-daughter Riley.

Resources Mentioned in This Episode:

Access all free trainings at: https://jumpstartyourbiznow.com/freetrainings
Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

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Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility.

So why don’t more expert-entrepreneurs write their own book?

Often, the process of writing the book and shaping your message into the written word feels a bit daunting.

On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:33] The worst way to write a book (and often triggers writer’s block.)
[6:37] Know, Like & Trust – and how that is a requirement for buyers.
[12:35] Why most experts are like coffee beans (and the importance of differentiation.)
[17:00] Parting the Red Sea and how your book helps you stand out.
[21:07] A simple but highly effective strategy to get started writing your book.
[24:17] Why being yourself is crucial to establishing long-lasting credibility.

About the Guest Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Resources Mentioned in This Episode: * Head over to com/Free to access Michael’s training * Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

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Online business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest!

Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.

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Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.

If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.

Authority positioning can provide you a massive advantage.

On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[3:57] Authority gives you a competitive advantage, similar to how being an author gives you instant credibility in the mind of your audience.
[5:55] Credibility as a buying lever, especially in a crowded market, that leads to an increase in sales.
[7:44] The importance of specification and distinguishing yourself for a buyer.
[10:18] Leveraging your authority helps you build an influential network.
[12:38] How raising your influence leads to more organically generated visibility opportunities.
[15:25] Announcement about my upcoming Authority Accelerator event.

Resources Mentioned in This Episode:

2023 IGNITE Mastermind
Authority Accelerator Event

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As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.

Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.

On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:14] What the connection is between mindfulness and our ability to create financial abundance.
[7:44] Why how you feel about money has a significant impact over how much you can attract and have in your life or business.
[11:58] The connection between Maslow’s Hierarchy of Needs, our chakra system, beliefs and our patterns around money.
[17:00] Two very common money fears entrepreneurs and business leaders face.
[20:47] Leisa’s take on “feel the fear and do it anyway” – her answer might surprise you.
[24:33] Practical strategies to feel more confident around money and creating financial abundance.
[30:42] Leisa reveals a very challenging moment “on-air” and how she handled her host getting triggered during a live interview.

About the Guest Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.

She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.

Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.

Resources Mentioned in This Episode: * Abundance Activation Gifts: http://www.abundancegift.com/ * Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

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When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.

For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.

On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:52] Katie shares the story of her big business pivot to teach meditation and mindfulness.
[12:24] The key strategy behind a podcast being your business’ power marketing strategy.
[16:22] Katie shares a unique strategy of transforming her meditation podcast episodes into a product in itself.
[18:04] How being a caregiver, and driving for success can set you up for overwhelm and stress.
[26:40] What happened when Katie began mindfulness practices (and why it’s become such a powerful part of her life.)
[41:30] Katie talks about how a bold move to invest in her new business growth paid off.

About the Guest Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.

Resources Mentioned in This Episode: * Top 10 Most Popular Guided Meditations (for free, with no ads) - https://womensmeditationnetwork.com * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.

With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.

On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:25] How Anke accidentally discovered micro summits as a higher converting alternative to huge virtual summits with lots of speakers.
[11:07] How to differentiate a micro-summit from all the other “learn from expert” events (which ends up attracting more attendees.
[12:14] Common pitfalls that experts make in setting up a micro summit.
[14:22] The importance of an “event promise” to attract more attendees.
[16:04] What steps to take before you put on your own summit so that the tech flows smoothly.
[20:40] Anke explains why systems make a huge difference and will save you time.
[24:47] How taking the risk to relocate out of East Germany was a life changing experience for Anke (and ended up providing so much new opportunity.)

About the Guest Anke is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.

Resources Mentioned in This Episode: * Free video training: How to host successful mini-summits to grow your online audience. https://ankeherrmann.com/amplify * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.

But that’s not the best course of action if you have a long-term growth vision.

You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)

On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
[5:55] A perspective on the “industry recession” that many experts say is becoming (and how to rise above the challenges and noise and be immune.)
[6:44] The single most important factor to keep sales coming in (and it’s something I learned from my own “school of hard knocks.”
[8:18] How your messaging is either boosting your relevance factor – or keeping you a best-kept secret in your market.
[11:50] Why doing all the right things doesn’t work if you are missing alignment with your values and your superpower.
[13:53] What the 80% plan is and how it helps you get unstuck and into action (even if you don’t have 100% clarity.)
[15:25] How I use my Human Design to help me stay aligned and in my personal power.
[17:32] Resilience, adapting and doing the inner work to overcome obstacles and unforeseen challenges.

Resources Mentioned in This Episode: * 2023 IGNITE Mastermind * How to Overcome Analysis Paralysis With An 80% Plan | Amplify Your Success Podcast episode 102 * 7 Step Framework to Add 6 Figures By Leveraging Other People’s Audiences

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Most service providers have plenty of competition in their market, and it is easy to blend in and be invisible to potential customers.

One of the most effective strategies to stand out is what I refer to as Authority Platforms. Publishing is a proven strategy to build your authority and stand out. Most entrepreneurs will pick one, maybe two, platforms to stand out with their message.

But if you really want to build a profitable empire and be at the top of your industry, then you’ll want to do them all!

On Amplify Your Success Podcast episode 315, I’m joined by Charlotte Howard Collins, who has built up her own publishing empire through multiple channels (and what an inspiring story she has!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:05] How being passionate about people's life stories was the spark that led to a publishing empire.
[6:47] Key media platforms to consider if you want to leverage publishing to share your message and build authority.
[10:40] How Charlotte leverages her magazine as part of her overall brand and publishing business.
[15:27] Collaboration as a tool to expand your impact, build your list and reach more ideal clients.
[18:45] What to focus on first when it's time to add a publication or media element to your brand.
[24:38] Charlotte discusses how taking a risk on herself propelled her into success.
[25:405] Two of the most impactful investments Charlotte made in her business and herself (and one of them is hiring a coach.)

About the Guest Charlotte Howard Collins is an Award Winning Female Business Growth Expert, Best Selling Author, Speaker, Entrepreneur and CEO of Wealthy Women Entrepreneurs Network.

She helps female entrepreneurs build successful and profitable media empires. She teaches female entrepreneurs a repeatable process and system for launching, monetizing and scaling their business using the power of media.

Charlotte used her media strategies to build her own multi-million dollar businesses. She has received numerous awards during her entrepreneurial career, including CREA Global Honoree, Top 100 Dynamic Leader and ICONIC Writer Influencer and many more!

With over 20 years of experience in the business world, she knows what it takes for female entrepreneurs to thrive. Her approach is simple but effective: she helps clients identify their passions and create successful and profitable businesses around them. She has worked with small business women to multi-millionaire female entrepreneurs. Charlotte is a loving wife and mom of four beautiful children.

Resources Mentioned in This Episode: * FREE Business Consultation to help you jumpstart your media empire business success. charlottehowardcollins.com * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.

Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.

Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.

On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:21] Racheal takes us behind the scenes of the cash-flow reality of many 7 & 8 figure businesses.
[10:33] Set a goal to get a 2 - 3 times ROI from every team member you hire.
[12:46] An important step is to fire yourself from each role you hire for, then write your new job description.
[17:52] What “catastrophic growth” is and the signs an entrepreneur is headed for it.
[20:28] 3 key steps to take when you “slow down” so you can speed up.
[26:36] Racheal’s advice on how to navigate a recession so you don’t lose momentum.
[35:50] Racheal’s bold growth move, hosting live events and making big investments when it's contrary to conventional wisdom.

About the Guest Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

Resources Mentioned in This Episode: * The Get Paid Calculator: com/amplify * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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After a series of tragic events leading to the death of a close friend, Dame Natalie Ledwell felt a call to make a greater impact in the world. After ten years teaching Law of Attraction and creating one of the most successful personal development companies in the world, Mind Movies, Natalie knew it was time to bring their life transforming affirmations tool into the schools.

But what happens when your purpose-led dream is fraught with obstacles, challenges and forces you to become an entirely new version of yourself to pull it off?

On Amplify Your Success Podcast episode 313, my close friend Natalie joins me to talk about what can happen when young people have the tools to gain self-confidence, feel powerful and grounded, and navigate life’s challenges with healthy self-esteem.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:31] How personal development led to the birth of one of the most successful Law Of Attraction companies, Mind Movies.
[9:50] What led to Natalie’s impulse to be a global changemaker for young people.
[12:35] How using affirmations, Mind Movies and personal development is being used through Natalie’s kids program in schools.
[14:22] How living your full purpose often means doing the hard things.
[17:07] The importance of bringing personal development into schools to create transformation.
[20:55] How Natalie tackles huge, bold goals that are way bigger than she knows how to do on her own.
[34:00] The smartest (and scariest) decision Natalie and her partner Glen made was investing in a high-ticket mastermind.
[36:04] Natalie and I discuss no-regrets thinking and how everything happens in Divine timing, even the awful, painful life situations that emerge.

About the Guest Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.

Right now, she has launched her groundbreaking Social and Emotional Learning curriculum entitled, "Personal Growth Studies", into schools here in the US, which is designed to empower youth from ages 5-18 years to live fulfilling and successful lives with high self-esteem and a vision for a bright future.

In October 2018, Natalie traveled to Liberia, where she met with government officials and launched Personal Growth Studies into a number of schools, which is now in its second year, working with over 1000 students.

In 2020, Natalie had the immense honor of being Knighted by the Orthodox Order of St John, a humanitarian group recognizing individuals who are not only doing great work but who have a big vision of the work they want to complete in the world helping others. And she has also been awarded one of the Top 50 Women Leaders of Los Angeles for 2022.

Resources Mentioned in This Episode: * Natalie’s 6 Free Premade Mind Movies, com/amplify * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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What if you knew that a 1 degree change in your business growth strategy could accelerate your progress? And, what if eliminating one common mistake could help you attract more ideal clients?

Often, big successes stem from making micro-adjustments to a strategy that has a lot of the correct elements, but just needs a slight change to perform better.

In the coaching and “expert” services market, the ability to stand out in a very crowded market is necessary to win new business. So if you are making one of these five common growth mistakes, chances are your brand, your business and your offerings will be invisible.

On episode 312 of Amplify Your Success Podcast, I’ll share what I see happening to really talented and smart experts who are making these common mistakes – and how it is eroding your confidence and clarity to make a greater impact.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

[3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
[5:01] Proper positioning is essential as we move into 2023 and experience a culling in the coaching industry.
[8:29] The real reason an entrepreneur is making mistake #4 and is invisible to their best clients.
[13:18] If doing all the right things isn’t leading to business growth, mistake #3 in messaging is often the culprit.
[17:50] What happens when a service professional doesn’t use Value Positioning to price and sell their offerings.
[23:03] The #1 mistake that keeps entrepreneurs stuck, struggling and in low growth and the one mindset shift that solves this instantly.
[25:41] Why free offers are ruining the financial success of many businesses who rely on freebies alone.

Resources Mentioned in This Episode: * 2023 IGNITE Mastermind * 7 Step Framework to Add 6 Figures By Leveraging Other People’s Audiences

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If you are an impact-driven entrepreneur, getting your work out to the world in a bigger way is how you will fulfill your life’s purpose (not to mention create financial stability for your business.)

But, there is an exhausting number of passion filled business owners who are broke and feel frustrated with how little impact they are making.

On Amplify Your Success Podcast episode 311, Teresa de Grosbois, founder of the Evolutionary Business Council, joins me to share the three most important success factors that are missing for way too many entrepreneurs.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:29] What it means to be a thought leader (and how it differs from being an influencer.)
[9:05] Teresa discusses the 3 pillars that every impact driven entrepreneur needs to have success.
[12:19] How to be influential and maintain your authenticity.
[15:47] The value of mobilization to drive monetization and profits in your business.
[17:45] The key reason people look for evidence of your credibility as an influential leader.
[23:19] Teresa takes us behind the scenes of how she started the powerful Evolutionary Business Council.
[25:40] Why Teresa believes that more people need to give themselves permission to pursue their dreams.

About the Guest Teresa de Grosbois (say “de-Grow-bwah”) is on a mission to change the planet, one grass-roots movement at a time. She is the #1 international bestselling author of ‘Mass Influence – The Habits of the Highly Influential’, which has been on the bestseller lists in 7 countries since 2015.

A 4x international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a membership-based organization which empowers change-makers to create profitable, impactful businesses that have a lasting and transformational impact on the individuals that they serve.

Resources Mentioned in This Episode: * Get Teresa’s complimentary 30 Day Influence Challenge and The Mass Influence Book MassInfluenceTheBook.com, * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Having a personal brand is different than having a company brand. Whether you are a business of “one” or a large company, developing a personal brand for the founder (or a key influencer in the company) can help you establish a loyal community of buyers.

A personal brand is built around an individual, and often reflects the key character, values and persona of that one person.

From YouTube videos, TikTok and Facebook Lives to podcasting to media placement and traditional PR, there are a variety of ways to build a personal brand – so how do you know what approach to take for you?

On Amplify Your Success Podcast episode 310, former The Apprentice contestant turned publicist Sabrina Stocker joins me to share how she pivoted her multiple 7 figure branding company during the pandemic by leveraging her personal brand (and how she helps her clients leverage tools like YouTube to quickly build their own brand.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:27] The importance of a personal brand when growing a business.
[5:38] Why the very first thing a potential client does to research a brand, or company, before they buy, starts on Google.
[9:14] Sabrina shares the power of having a trust-worthy brand, and why it is essential when you need to pivot your business offerings.
[12:13] How “brand role models” can help you define your own brand.
[13:25] Sabrina covers 5 commonly made brand-building mistakes that entrepreneurs make.
[15:57] How to leverage YouTube to quickly create your own personal brand.
[19:55] The debate about “mainstream media placement” and whether or not it should be part of your brand building efforts.

About the Guest Sabrina Stocker is a tennis player turned Top Ten Apple News and Forbes featured entrepreneur. Sabrina has built several successful companies, mentored hundreds of entrepreneurs, and was a finalist in the BBC One Show, The Apprentice.

Having spoken in front of thousands at arenas including Wembley Stadium, The Excel Stadium, and the London Olympic Stadium, she has created a loyal community.

Sabrina is the Founder of Two Comma PR, a public relations agency helping turn personal brands into profits. Helping her clients get featured in the top publications, podcasts, TV and speaking events, she knows how to build a brand.

Resources Mentioned in This Episode: * Get Sabrina’s Trusted Authority Checklist * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users.

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
[7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
[8:57] Jake talks about how we can differentiate our brand on Instagram.
[12:22] How creating video for Instagram helps establish credibility with your audience.
[13:45] The secret to getting engagement on Instagram right now.
[16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
[25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
[34:58] The importance of doing what others put off to achieve your next level of success.

About the Guest Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

Resources Mentioned in This Episode: * Get Jake’s Free Tool: Create The Perfect Instagram Post * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Collaboration is a valuable strategy to co-create opportunities, especially with your competitors and colleagues who have similar offerings. But many business owners stop exploring a win-win opportunity to market to each other’s audiences the moment they sense competition.

What if your best new clients will emerge by unlocking the synergy instead of focusing on the similarity in offerings?

On episode 308 of Amplify Your Success Podcast, I’ll show you how to unlock the riches by collaborating with peers who offer similar services and products to your ideal audiences (and everyone wins!)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

[2:22] How 3 key relationships brought me a million + in revenue, even though we were competitors.
[5:20] The first key to unlock collaboration from a competitor lies in your mindset.
[10:06] How to find synergy with a competitor to get past the feelings of competition.
[12:47] What relevance is and how to use it in your messaging to attract synergistic partners.
[17:02] Why I like hosting your own podcast to help you take the lead and initiate collaboration conversations.
[18:06] A super simple first step you can take with a competitor that allows you to “test” the relationship.

Resources Mentioned in This Episode: * Amplify Inner Circle * 7 Step Framework to Add 6 Figures By Leveraging Other People’s Audiences

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What’s the best and fastest way to attract ideal clients and inspire them to work with you? Host an event where you guide your audience through a powerful transformation.

There are at least seventeen types of events that will attract your ideal clients, but knowing the best type of event for your business requires a bit of consideration. From live events to virtual workshops to social media video, each of them have a place in your lead generation process.

On Amplify Your Success Podcast episode 307, Shay Wheat joins me to share how to attract clients ready to work with you by hosting the right kind of live event for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:32] A shift in perspective about Facebook and LinkedIn Live as events.
[10:23] Surprising statistics from the State of Events survey and how 75% of attendees will continue to attend virtual events, even when live events are offered.
[14:33] Shay shares the learning arc method to keep people engaged during events.
[15:47] How to know what kind of event to host for your specific growth goal.
[18:45] The 5 event fundamentals that drive results from live events.
[21:34] We discuss what’s involved behind-the-scenes of events to create the best attendee experience (and improve sales.)
[30:12] Shay shares her boldest move and how “leaning in and saying yes” changed her entire life.

About the Guest Shay Wheat is a Certified Event Producer™ & Creator of popular

programs such as “The Powerful Event Process”, “The Ultimate

Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Our clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

Our team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.

Resources Mentioned in This Episode: * Get Shay’s Resource: The Five Phases of Events to Scale Your Business & Leverage Your Time Guide. https://graceandeaseproductions.com/gift/amplify/ * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Do you have a publicity strategy that routinely gets your message in front of the media and other visibility platforms?

The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.

On Amplify Your Success Podcast episode 306, Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:04] What Jill’s definition of publicity is and why it is essential for an expert-based entrepreneur’s visibility strategy.
[7:56] How technology has multiplied the opportunities for publicity coverage.
[11:31] How your message becomes a key ingredient in your publicity platform.
[15:30] Jill explains why everyone is an expert and how to claim your expertise.
[20:27] Jill shares some examples of using everything you got to get your message spotlighted in traditional media.
[24:25] What to do in 15 minutes a week to build your brand and position yourself for publicity.
[26:43] Getting over the fear of no one showing up to her book signings.

About the Guest

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

Resources Mentioned in This Episode: * Get Jill’s Gift Resource, Jumpstart Your Publicity Action Guide * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms. * Interested in Fast Tracking Results? Request a Fast Track Call Here

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There is a fascinating paradox that some leaders feel as they crest the top of their game – after working countless hours and sacrificing so much for their success they end up feeling lost and deeply unfulfilled.

Some will chase the next dream, others might fall into burnout and many will become complacent. What comes next could transform your life into pure bliss if you are lucky enough to transform your block into a channel of prosperity.

On Amplify Your Success Podcast episode 305, Tracy Yates, Transformational Architect, joins me to reveal how after building an 8-figure business she found herself in The Ambition Paradox and how her life changed forever when she activated a higher frequency of success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:32] What The Ambition Paradox is and how leaders get trapped there, even those though aren’t fulfilled.
[12:00] The “I’m Fine Fog” and why we can feel okay but not be fulfilled.
[13:52] Tracy shares about a trend she sees with 7 & 8 figure earners who achieve financial success with a significant cost.
[17:26] The problem with normalizing big success at any cost.
[25:15] Tracy unpacks the difference between big and little trauma.
[35:38] What a higher frequency of success looks like and how it creates a channel for prosperity.

About the Guest

Tracy Yates is a sought-after Transformational Architect, Alchemist and Strategist to ambitious leaders and entrepreneurs who reach accelerated new heights and boundary-less prosperity in business, leadership and personal mastery.

Tracy built an 8-figure business from the ground up marketing for the world's biggest brands like Google, Hulu, Disney, and Amazon. She’s now a secret weapon to the next generation of leaders who create extraordinary businesses with ultimate fulfillment while unlocking prosperity in all areas of their lives. Tracy is known for her lightning-speed transformations that dissolve what stands in between you anchoring into your highest vision.

Tracy and her husband split their time between Palm Springs CA and San Miguel De Allende in Mexico.

Resources Mentioned in This Episode: * Request Your Higher Vision Call with Tracy to activate your Higher Success Frequency. * com * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Being an entrepreneur often means unlocking a bigger capacity to handle challenges and overcome unforeseen obstacles. I’ve often said that having your own business is one of the most valuable personal development courses you can ever enroll in.

What most of us realize along the way is, the “inner work” is essential to have the resilience required to grow a business. But what does “inner work” even mean? And what kind of “inner work” really helps?

On episode 304 of Amplify Your Success Podcast, I’ll take you into my own healing journey and how I’ve overcome limiting beliefs, what resources I’ve found helpful in healing trauma, and the little habits that help me have energy and focus in my day to day activity.

Key Takeaways

[3:22] Where I first discovered that success is an inside game.
[5:02] How NLP helped me unlock my resilience and full capacity.
[7:23] What I discovered about unhealed trauma and its insidious impact over your mind, decision making and confidence.
[9:15] Quick fixes versus learning how to use tools for on-going “course correction.”
[12:47] Why eating clean is a key part of the inner work that expands your focus, energy and ability to feel ready to take on bigger goals.
[21:54] Trauma healing resources that I found helpful.
[16:42] How Human Design helped me own my strengths and embrace my unique decision making approach.
[23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode: * Angela Foster, High Performance Health Podcast * JJ Flizanes, Spirit, Purpose and Energy Podcast * Samantha Riley, co-host of Next Level Influence Podcast * Get my 7 Step Framework to Add Another 6 Figures Leveraging Other People’s Audiences

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Have you considered creating your own app as a way to attract more buyers? With the ease of current technology, starting your own app is actually a smart idea. Not to mention, building a social app like Wisdom, Clubhouse or Spotify’s Greenroom is a great way to also build community.

So if you’ve got an idea around your new app, where do you start and how do you fund your idea?.

On Amplify Your Success Podcast episode 303, Dayo Akinrinade, founder of the Wisdom app, joins me to share her advice on starting and funding your own app idea.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:32] Dayo shares a bit about her tech background and how it fueled her desire to create community.
[10:39] What social audio is and why it is more important than ever right now.
[13:15] What’s unique about the Wisdom app, especially with the rise (and fall) of other social communities.
[21:36] The Lean Startup Approach and how to use it to quick start your app idea.
[24:34] When to do fundraising for your tech startup or app idea.
[31:35] How to grow the reach and subscribers of your app once you’ve launched.
[39:49] Dayo talks about how the Wisdom app is a game changer for podcasters (and how to claim your podcast on the Wisdom app.)

About the Guest

Dayo started as an IT Management Consultant at Accenture and Deloitte. Then, driven by the lack of diversity in London’s tech ecosystem, she joined the founding team of OneTech, London’s largest diversity in startups programme, backed by the JP Morgan Chase Foundation.

Subsequently, after spotting a gap in the market, she went on to found Africlick, a cultural dating app targeting 1 billion Africans globally. Africlick has been mentioned on BBC Africa, BBC London Radio and Huffpost.

Dayo holds a B.Sc. in Computer Science from the University of Manchester and a M.Sc. in Technology from University College London. Dayo was named the 2021 Women In Dating Powerbook, celebrating the 20 most inspirational and influential women in the dating industry.

Resources Mentioned in This Episode: * Get the Wisdom App and Become a Top Mentor * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

As entrepreneurs, we always have a long list of to-do’s that never ends so it can be very tempting to work long hours trying to get everything done. Not to mention the internal conflict and “mean inner message” that continually drives us to be and do more to keep up with your competition.

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Key Takeaways

[4:40] Jessica shares how island life has helped her learn the value of slowing down.
[6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
[13:27] The all too common “shoulding” that plays into decision making and our ambition.
[17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
[21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
[25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
[34:49] Jessica talks about why she doesn’t look at the past with regrets.

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

In Jessica's work over the past 20 years with personality type and human behavior she has found a way for women to balance their ambitious ways that keep them constantly "doing" with new ways to help them also "be".

She is practicing what she preaches and recently sold everything she owns and fulfilled a lifelong dream and moved to Maui to Heal her Hustle while also running her successful business. She is now on a mission to help other women learn how to Heal their Hustle.

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What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Key Takeaways

[4:40] Jessica shares how island life has helped her learn the value of slowing down.
[6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
[13:27] The all too common “shoulding” that plays into decision making and our ambition.
[17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
[21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
[25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
[34:49] Jessica talks about why she doesn’t look at the past with regrets.

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

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If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

[7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
[8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
[9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
[13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
[18:27] The 2 things you must have in your video to get people to watch them.
[22:06] Bob and Melanie discuss using video as part of your ad strategy.
[27:35] Trust building and the new age of video marketing versus influencer marketing.
[35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
[39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

Resources Mentioned in This Episode: * Content Creation Matrix: The Simple Guide To Creating Unlimited Compelling Video Content. https://feedstories.com/ccm * ai transcription tool * ourevie.com * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

[7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
[8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
[9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
[13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
[18:27] The 2 things you must have in your video to get people to watch them.
[22:06] Bob and Melanie discuss using video as part of your ad strategy.
[27:35] Trust building and the new age of video marketing versus influencer marketing.
[35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
[39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

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What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Whether it’s a mistaken belief that it will be more work, or that you can’t possibly serve that many clients properly, or you dread the increased management requirements, many business owners keep themselves locked into a six figure business that ultimately is a lot more work to run.

On Amplify Your Success Podcast episode 300, I’m celebrating my 300th episode by re-airing a powerful conversation from #NextLevelInfluence with my co-host Sam Riley that might forever shift your perspective and give you a much needed incentive to make that next growth leap.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

[1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
[4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
[5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
[6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
[9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
[12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
[16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
[19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
[27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

Resources Mentioned in This Episode: * Tune in, rate and review the new Next Level Influence podcast here * Get Sam’s Million Dollar Plan * Get Melanie’s 7 Step Framework to add another $125k a year

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What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

[1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
[4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
[5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
[6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
[9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
[12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
[16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
[19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
[27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

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As entrepreneurs, there is a never-ending to-do list that can suck up every moment of the day. Excitement and enthusiasm to grow can quickly turn to resentment and overwhelm, as the tasks stack up and your free time disappears.

However, when we allow ourselves to get into a funk and feel stressed all the time, we activate a low vibration that can repel prosperity.

This may sound like crazy advice, but I want you to find ways to have more fun in your business, to activate a higher vibration of prosperity and abundance.

Money loves joy, and when you incorporate more fun into your day to day experiences, EVEN in your business, you’ll find prosperity follows.

On episode 299 of Amplify Your Success Podcast, I’ll share how I turned my “frustration” into fun energy in my own business – and how that brought immediately a big burst of cash flow.

Key Takeaways

[3:55] How many entrepreneurs end up building themselves a J.O.B. instead of a business that supports their lifestyle.
[6:02] What I discovered about money making blueprints - and the mistaken belief that we have to work harder all the time to get ahead financially.
[13:33] The role of dopamine and brain chemicals in our ability to have more fun.
[8:55] How having more fun makes you even more attractive to potential clients.
[11:47] An important shift from focusing on the “process” to focusing on the outcomes to have more joy in activities you don’t like doing.
[16:02] I cover 4 brain and habit repatterning areas that allow you to have more fun in your business.
[19:42] The $17 hamburger email that brought me $15,000.
[23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode: * VIP Expansion Day (one left for the Fall 2022)

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What if you could reach one thousand potential clients and raise your authority in one day. That’s the power of a virtual event, when you know how to host them for maximum impact.

Virtual events can be anything from an online workshop to a summit, but knowing the best type of event for where you are in your business growth and who you want to reach are important factors.

On Amplify Your Success Podcast episode 298, Liam Austin joins me to share how they host online workshops to share expertise with their community – and how the virtual event removes many attendance barriers like travel costs and time away from the business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:42] Why virtual events are valuable for accessing expertise, no matter where you are in the world.
[7:34] The differences between an online workshop and an online summit – and when you should offer each type of experience for your community.
[11:15] Three super valuable ways an online workshop helps you fill your big ticket programs.
[15:58] What can get in the way of creating, filling and delivering a successful online workshop.
[24:46] The quick win method for leveraging online workshops.
[32:35] The life-altering decision Liam made that got him started with virtual events.
[34:49] Where Liam left over $50k in revenue on the table with one big mistake.

About the Guest

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

Resources Mentioned in This Episode: * Virtual Workshop Checklist https://quickworkshopwin.com/ * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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How do you monetize your unique superpower, especially when you can help create a massive transformation for others?

Creating a successful coaching program may be easier than you realized, but it may look very different than you imagined. Learning how to put all the puzzle pieces together and find a market for your offer is something that all coaches and course creators must do.

On Amplify Your Success Podcast episode 297, James Lam joins me to talk through the six foundational elements to create your first six figures as a coach and course creator.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[3:59] It's not just what you know, it's also what you don't know, to monetize.
[6:53] Why you shouldn’t create your program based on what others in your industry are offering.
[8:23] The 6 foundational steps to monetizing your superpower.
[13:33] James discusses the weight of expectations and how it can limit your success.
[18:09] Two common things that hold entrepreneurs back: doing the wrong things and not having the courage to level up.
[25:50] Why not trusting yourself can derail your bold goals.

About the Guest

James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.

Resources Mentioned in This Episode: * 5 Fast & Easy Hacks to MAKE BIG MONEY from small lists https://www.lookaheadmarketing.com/freebie * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Running your own business requires making a lot of decisions, not to mention having influence with your team, your clients, and your community. Having this kind of influence means it's important to be a person of character.

Having character means that a person behaves with respect, loyalty and integrity – which positively influences others. Character doesn’t just apply to business owners, but to anyone who mentors, coaches and leads others.

On Amplify Your Success Podcast episode 296, Basketball Coach Gary Waters joins me to discuss being a character coach and how this can have a positive impact on society.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[1:52] What helps an entrepreneur build character so that they own their authority.
[6:15] The importance of character in our society today.
[10:07] How character in business shapes the know, like and trust factor.
[13:38] Gary’s experience with the NCAA at the Final Four around character development.
[16:48] Five values that drive character development.
[20:16] Melanie and Coach Gary discuss examples of transforming team member performance with character coaching.
[26:57] Gary’s experience training the police department around character and influence.
[31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.)

About the Guest

Coach Gary Waters earned his reputation building college basketball programs. He was the winningest coach in the history of Cleveland State University. During his time at the school, Coach Waters won 194 games and led the Vikings to six postseason appearances.

In 2009, Cleveland State made the NCAA Tournament and advanced to the second round after shocking Wake Forest. He rebuilt three programs -- Kent State (92-60, five years), Rutgers (79-75, five years) and CSU -- into winners. Coach Waters led Kent to its first NCAA Tournament appearance in 1999 and a second in 2001 before leaving for Rutgers.

The winner of numerous honors, he was 2008 Horizon League Coach of the Year; 2011 Horizon League Champions; inducted into The Ferris State University and Kent State Hall of Fame; and winner of the John Lotz Barnabas Award by the Fellowship of Christian Athletes for the 2009-10 season. Coach Waters was named a Master Coach by the Nations of Coaches in 2015 and served on the board of the National Association of Basketball Coaches.

Coach Waters is a Detroit native and graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978, and an M.A. in Educational Administration from Central Michigan in 1976. He currently resides in Tampa, Florida.

Resources Mentioned in This Episode: * Get Coach Gary’s book, The 10 Principles of a Character Coach (Amazon | Barnes & Noble) * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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When Imposter Syndrome, or imposter moments, kick in for an entrepreneur, they may convince themselves that they aren’t good enough to pursue their goal. Instead of finding a successful path, they throw on the brakes and let all their fears takeover.

Imposter Syndrome is often the real reason an expert doesn’t stand out from the crowd and experience more sales too.

I’m no stranger to the feeling of “not good enough” but instead of letting that head trash stall my goals, I’ve discovered how to reconnect to my confidence.

On episode 295 of Amplify Your Success Podcast, I’ll share what’s really going on when doubts creep in that derail your progress, and how some of the techniques in my Guest Expert System can help you regain your momentum.

Key Takeaways

[2:02] Melanie talks a bit about the Guest Expert System and how it helps you craft a compelling message that attracts clients which boosts your confidence.
[3:54] What imposter syndrome is for entrepreneurs.
[5:14] How comparing yourself to others can activate your doubts unnecessarily.
[10:27] What happened when a client started doubting her clarity and it caused her to feel stuck.
[13:47] Why uncovering the root of your Imposter Syndrome is invaluable to have a strategy to move through those moments of doubt.

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * Guest Expert System

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When you are ready to scale your business impact (and grow your income beyond the early six figures), you’ll be looking at leveraged offerings.

One very profitable and scalable offering is membership programs – access to knowledge, training, and coaching for a fee.

On Amplify Your Success Podcast episode 294, Lisa Princic joins me to discuss how to identify the best membership program to offer your community (and shares some current strategies she’s testing right with her offerings!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:00] What a membership program really is and how to simplify setting up for your business.
[6:43] The different types of membership programs that sell well right now.
[10:15] Features that make a member want to stay longer (this might surprise you!)
[13:25] Knowing where your membership fits into your other offerings (and why this is important to designing one that works well for your business.)
[17:46] The best way to price your membership program.
[20:39] Lisa shares some of what’s working right now when launching a membership program.
[26:35] The importance of positioning in your membership program’s long-term success.
[31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.)

About the Guest

Lisa Princic is the owner of Scaling Deep. Over the last 12 years, she has helped hundreds of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

Resources Mentioned in This Episode: * Get Lisa’s App, https://www.scalingdeep.com/app * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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Most business owners know they need to make a profit, pay taxes and protect their assets. But, there are hundreds of profit drains lurking in your day to day operations that could be plugged up – and that adds profit to your bottom line!

From your podcast equipment to how you title your assets to common misconceptions about the timing of protecting your IP, these small profit drains can add up fast!

On Amplify Your Success Podcast episode 293, I talk with Amy Rose Herrick, a small business profit building specialist, about small changes to make that will boost profits in your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:17] The profit black holes that negatively impact entrepreneurs.
[7:21] The 1% rule and how to use it to evaluate your financial profits.
[7:39] The Rule of 10 for property owners.
[11:54] How the multiplier effect plays out over the long term effect on your business investments.
[14:32] The best way to plan for unplannable business interruptions that could shut down earning capability.
[21:17] What the cost effective Trifecta approach is for domain trademarks and logo design.
[24:32] Amy discusses the best way to title your assets so you don’t waste time or money.
[27:02] What depreciating assets are and how to apply this to your podcast (Hint: you are probably doing this backwards, Amy says.)

About the Guest

Amy Rose Herrick, is “America’s Profit Building Specialist.” She trains Entrepreneurs, or their staff, worldwide, in as little as 15 minutes how to build bigger bottom lines, saving them time, and money. She is positively impacting generations of family’s wealth with her talents.

Amy also excels at helping US business owners structure the sale of appreciated assets to reduce capital gains taxes, or eliminate the capital gains taxes entirely.

On a more personal note, she is the author of several books with the most recent being the inspiring, faith building #1 Best Seller “Pack Faith First, Suitcases Second: A decade of miracles after 50”. She will be releasing 11 more books by the end of 2022.

Resources Mentioned in This Episode: * Get Amy’s Free Digital Book,The Secret Profits https://www.thesecretprofits.com * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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If you’ve got a really big vision of how you can make a positive impact in the world, you’ll need to have some new power tools in your business growth toolbox.

When you are a thought leader or change maker, you’ll be navigating new terrain, setting goals that feel way bigger than you feel capable of, making decisions without a lot of clarity and learning to trust others to help you grow.

Being a world-changer requires inner fundamentals that most entrepreneurs have not yet developed.

On Amplify Your Success Podcast episode 292, I talk with Spencer Snakard, an expert in helping women leaders become world-changers, about the 3 inner fundamentals required to make big transformation happen on the planet.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:59] What ontology is and how it drives doing versus being in humans.
[6:44] Spencer outlines the 3 fundamentals of world-changers who are actually making good money AND making a big impact.
[7:39] Why being out of alignment becomes a goal saboteur.
[13:30] Spencer explains alignment and why survival plays such a big part of our motivation system.
[16:34] What our identity is, and why it becomes such a powerful force (both positively and negatively.)
[20:49] What an Upper Limit Safety Barrier is (and how to know if this is happening in your life)
[27:01] How a mindset coach works in comparison to a strategy coach (and when you need to work with each of them.)
[36:33] Spencer shares a powerful insight about how her past challenges and failures became a powerful catalyst for becoming who she is today.

About the Guest

Spencer Snakard is an Executive Transformation Coach, Trainer, and Speaker. She helps visionary entrepreneurial women leaders break through upper limits so they can turn their mission into a world-changing movement … without life-sucking consequences!

With 25 years of experience, her transformative programs cause profound & lasting shifts in participants' lives by getting to the heart of what drives us, what holds us back, and what it takes to be truly fulfilled as spiritual beings having a human experience. Helping clients get out of their own way, she has taken them from self-limiting beliefs that were putting a ceiling on their revenue & impact, to multiple seven-figure years with a business & life of their design.

Spencer has a degree in Psychology and extensive training & leadership in Ontology. She is a Success Principles trainer, a Yoga instructor, and a Professional Certified Coach, who brings a sense of play & humor into all her work. Spencer has been featured on dozens of podcasts, including one ranked among Top Business Podcasts by Inc. and MSNBC.

Married to the love of her life, they are a combined family with 4 children, ages 15-26. They love spending summers together on the rocky coast of Maine and are currently building an oceanfront home there to enjoy family getaways & client retreats

Resources Mentioned in This Episode: * Get Spencer’s Masterclass, Transforming Millions * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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As entrepreneurs, our ability to produce consistent revenue is heavily influenced by our mindset. Beliefs, cultural norms, childhood conditioning and even our current world events all factor into our story about money and success.

In my experience, you tell a story about the financial results you currently have, and that story locks you into a pattern that can be hard to break…

…unless you learn how to elevate your money story so that you increase your capacity to receive money.

On episode 291 of Amplify Your Success Podcast, hear my story about raising my money game as a business owner and why it is advantageous for you to improve your own internal dialogue about being prosperous.

Key Takeaways

[3:48] Why your money story is playing a key role in your financial success.
[5:31] Your money story is like your internal program that runs on autopilot.
[7:27] What forms our money stories (how your childhood and world conditioning factors in.)
[11:22] Examples of typical money stories that keep entrepreneurs stuck in scarcity, struggle or working too hard.
[17:16] If you are the writer of your destiny, how do you pick the money story you do want?

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * MoneyDNA Mastery 2.0 * VIP Expansion Days

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Your business is a wealth building asset that is probably being underutilized! Whether you have a 7 figure business with massive profits or are just getting started, knowing that your business should help you build your personal wealth will help you make much better decisions.

From how you price your offerings to how you pay yourself, your business can become a key factor in building wealth – or it can be a time-trap that keeps you stuck in working way too hard for too little results.

On Amplify Your Success Podcast episode 290, I talk with Erinn Bridgman about how to elevate the potential in your business through her five steps to leveraging your business revenue to build your own personal wealth.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:29] Erinn and Melanie share some favorite travel destinations.
[6:33] What the catalyst was behind Erinn’s move from her photography business to creating real wealth (then teaching it.) Listen in for Erinn’s huge mindset tip about not letting her reality limit her potential.
[10:58] How your goals drive your decisions (and the importance of setting the right goals.)
[14:19] How to drive profits (not just revenue) and the importance of paying yourself a salary.
[19:35] A common excuse, especially for women, that ends up being a barrier to building wealth.
[25:26] Erinn’s 5 principles of building personal wealth from your business.
[25:41] Matt shares a few tips about structuring survey questions and keeping conversational tone in mind.
[28:43] Two distinctions on lifestyle that will radically shift your perspective.
[31:57] Erinn shares a life altering realization about leaning into her intuition.

About the Guest As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth. Born with an entrepreneurial spirit, Erinn cut her chops by scaling her photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run.

Ever passionate about supporting women as they uncover their own potential and earning power, Erinn supports female business owners to not just ‘scale their business’ but to use it as a means for building personal wealth. When she’s not working with clients or finding her next investment property, Erinn can likely be found vacationing around the world and spending quality time with friends, her husband and daughter, Ava.

Resources Mentioned in This Episode: * Get Erinn’s Wealthy Woman Checklist as her gift to you. * Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

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If you market your business online, chances are you’ve noticed that traditional content marketing doesn’t work anymore. Perfectly curated social media feeds and well-designed short videos may get lots of likes but they aren’t attracting paying clients.

In order to stand out and win the sale, you’ve got to stop blending in and doing what everyone else is doing online. You need pattern interrupting content that moves people out of their routines and into recognizing what they need most – and that is something they might not even recognize yet.

On Amplify Your Success Podcast episode 289, I talk with Kathryn Thompson about the kind of content that is working best right now, and how to create messages that actually produce ideal leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:39] Why traditional content just isn’t working very well in the market right now.
[7:29] The importance of breaking patterns in your messaging so it doesn’t get ignored.
[10:44] Why popular strategies like Reels and TikTok give you an illusion of visibility but may not really attract clients.
[14:06] The challenge with lower vibration marketing that uses lots of scarcity.
[18:40] What pattern interrupting content really is and how it works.
[22:00] Melanie and Kathryn discuss two examples of pattern interrupting content that they created for Melanie’s Guest Expert System launch.
[27:21] Why people are craving real and raw content over perfectly curated social media feeds.
[34:13] Kathryn reveals how her bold move was to stop doing what all the experts were doing and trust her 20+ years of marketing experience.

About the Guest Kathryn Thompson is a messaging strategist and conversion copywriter, based in Canada who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, a marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.

Kathryn's a creative rule breaker that's constantly challenging the status quo in an effort to empower others to do the same. So you'll never find her trying to cram you into those cookie-cutter, one-size-fits-all marketing and sales strategies. In fact, she's dying for you to bust out of them.

Resources Mentioned in This Episode: * Take Kathryn’s Quiz to Uncover Your Edge at com/quiz * Example of comparison chart on Instagram from Melanie’s Guest Expert System launch https://www.instagram.com/p/Cej8t27h9-9/ * Request a Fast Track Call to Elevate your Business Growth with Melanie

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You have probably heard how valuable it is to survey your customer base to understand what their real needs are. But if you don’t ask the right questions, you might not get the full value from the survey process.

Surveys can not only provide valuable marketing data, when used in the right part of your marketing process, they can actually help you engage your prospects, deepen their desire to hire or buy from you, and even continue to use your offerings year after year.

Sounds like a dream come true, right?

On Amplify Your Success Podcast episode 288, I talk with Matt Champagne about the most effective ways to use surveys to engage your audience and develop a stronger relationship with your customers.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[7:39] Matt reveals the problem with scarcity marketing tactics that are popular with online marketers.
[9:49] What the “survey mindset” is and how using this thought process will shift how you use surveys with your customer base.
[11:44] How to use surveys to increase your webinar effectiveness.
[14:03] The importance of using surveys with your live event attendees to increase sales and attendance.
[18:33] Matt discusses how Robert Cialdini’s teachings from his book, Influence, were so misunderstood (and why it messes up your marketing.)
[23:37] The problem with most people’s survey questions.
[25:41] Matt shares a few tips about structuring survey questions and keeping conversational tone in mind.
[30:43] The one question you should never ask of your webinar or live event attendees (and why it's not helpful.)
[38:20] Matt shares that one of his biggest mistakes was setting aside his own knowledge and training to follow “the guru.”

About the Guest For 29 years, Matthew “Doc” Champagne, Ph.D. has been a researcher, scientist & serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. When not ranting about poorly-designed surveys, Matt can be found SCUBA diving, cruising with his family, or playing keyboards in his rock band. Resources Mentioned in This Episode: * Get Matt’s Free Resource, The 9 Principles of Customer Feedback * io Quiz Platform * Request a Fast Track Call to Elevate your Business Growth with Melanie

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Podcasting continues to be a rapidly growing platform to establish authority, share a message and attract great clients. Even with 2.8 million active podcasts, monetization continues to be a pervasive challenge for podcast hosts worldwide.

In May 2022, I attended and spoke at one of the biggest podcasting events, Podfest Expo, and gained some valuable insights into what’s working (and how to leverage this fast growth.) With over 1,000 people registered, and 50 tracks dedicated to everything from mental health to sex to monetization and podcast growth, you can rest assured that there is an audience for any topic you might be an exert in.

On episode 287 of Amplify Your Success Podcast I’m dishing my top four insights from the event as well as three secrets to increasing your ROI when attending huge industry events like Podfest (there were well over 1000 people registered to attend.)

Key Takeaways

[2:33] I give a shout out to two of the sponsors from the Women In Podcasting Podfest Track
[5:31] How I set an intention when I’m speaking at, or attending, a live event to achieve a healthy ROI on my investment
[9:01] Sharing hot social media engagement statistics from BuzzSprout’s CEO Tom Rossi’s State of Podcasting keynote.
[10:22] Cancel culture, censorship and taking ownership of your data - Allison Melody of Food Heals Nation keynote.
[16:42] Podcast monetization ideas and repackaging sponsor deals from the Women In Podcasting track.
[21:02] 3 techniques to help you be intentional about networking and collaborations at live events like Podfest.

Resources Mentioned in This Episode: * Get the FREE 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Audiences * ● The Guest Expert System * Magic Hour Tea Company * Vervante Publishing * Jennifer Henczel of Women in Podcasting Network * BuzzSprout State of Podcasting Report

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Joint Venture Partnerships have become a popular way to grow your list and make new sales – but sometimes these kinds of relationships get tricky and the playing field can quickly feel out of balance. One business owner is doing all the giving and the other one is benefiting. Or you feel like these “friends” just show up when it is time to promote their newest offering but they are stealthily silent when you make a request.

Everyone is different, and when it comes to cross promotions, you might want to evaluate if you are attracting the sharks or the dolphins.

Sharks tend to eat and run. =-)

Dolphins like to hang out, play and generously support their friends.

On Amplify Your Success Podcast episode 286, I’m re-airing another hot conversation on #NextLevelInfluence that Sam Riley and I had about sharks, dolphins and how to vet a potential partner before you say yes.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

[3:57] What can happen if you don’t pick the right partners to promote to your community
[6:26] Values alignment and how Sam and Melanie choose partners based on their values.
[8:03] Warning signs of a “shark” partner and how to spot them quickly.
[10:33] Melanie talks about the importance of an energy check in evaluating a potential partner.
[13:10] One very off-putting approach to vetting a potential partner (you’ll want to avoid this at all costs!)
[17:04] Sam talks about one factor that makes dolphins so amazing and will keep a partner promoting over and over again.
[19:30] How to create win-win relationships with partners.
[21:32] Sam talks about a really unique and powerful way she supports her partners (that doesn’t even require an email list or posting on social media!)
[27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Resources Mentioned in This Episode: * Get Sam’s Million Dollar Business Growth Plan at global/plan. * Get Access here to my 7 Step Plan to Add Another 6 Figures To Your Business by Leveraging Other People’s Podcast Audiences. * Tune in to the Next Level Influence show every other Tuesday here

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Have you ever noticed how each new level of success can bring with it a slew of fears, doubts and “inner junk” to address?

Gay Hendricks calls it an Upper Limit. Some call it the “New Level, New Devil” mindset. Whatever you call it, this phase of growth is a common conundrum and can cause you to slam on the breaks if you aren’t aware of its impact.

On Amplify Your Success Podcast episode 285, I’m re-airing a powerful conversation I had on #NextLevelInfluence as Sam Riley and I share some of our Upper Limits and how we break free of mental trash that comes up as we grow into new levels of success.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as an Highly Paid Authority.

Key Takeaways

[3:03] The importance of hearing the “behind the scenes” of successful entrepreneurs
[4:20] Why comparing ourselves to others, especially a highly curated social media feed, is bad for our mental
[5:05] Gay Hendricks and the Big Leap, New Level, New Devil and how it plays out.
[6:16] Why you need to stay responsible to your own mindset.
[8:57] How Imposter Syndrome impacts successful business owners too.
[11:05] Why who you surround yourself with matters; especially in your ability to shed limiting beliefs and fears.
[14:12] Melanie talks about Neuro-Linguistic Programming and “internal conflicts”
[16:32] Sam reveals the biggest limiting belief she hears clients share and what to do about it.
[20:05] Sam and Melanie share some of their own personal “upper limits” and what helped them reclaim their confidence again.

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Resources Mentioned in This Episode: * 5 Step System to Get Known at global * Get Access here to my 7 Step Plan to Add Another 6 Figures To Your Business by Leveraging Other People’s Podcast Audiences. * Melanie’s Rewired for Wealth Ebook is on sale here. * Tune in to the Next Level Influence show every other Tuesday here

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You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait.

Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you.

On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:16] How quizzes stack up against so many different types of lead generation strategies, and the value of data gathered for both client and service provider.
[9:40] The importance of testing and refining your quiz to work out the kinks.
[12:21] How different quiz platforms can help you improve your quiz by looking at where people disengage.
[14:03] The beauty of list segmentation and how a quiz can help.
[18:32] Molly discusses some technology and how to build a path of “next steps” based on how they answer the quiz.
[20:42] Molly’s preferred quiz platform and why she uses it over some of the other popular ones.
[22:41] Keep in mind how people should feel when they take your quiz.
[26:07] What Molly learned about doing things herself and the huge breakthrough she had when making the leap of faith to invest in her growth.
[30:38] Melanie and Molly discuss recognizing intuition in decision making.

About the Guest Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of "The Wild Hearts Rise Up Oracle Deck". She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.
After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full time Nomad.
Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny-home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.

Resources Mentioned in This Episode: * Take Molly’s 5 Day Challenge to Uncover and Launch Your Quiz * io Quiz Platform * Want to improve results and attract more clients as a guest on other people’s podcasts? Get my proven com.

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A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come.

And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first?

On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching site (kinda like Tinder for podcasters.)

Alex and I talk about the challenges that hosts face trying to find quality talent and how this was a big part of the inspiration behind starting PodMatch for podcasters. Tune in to hear what to look for in a guest expert and how to vet someone before you invite them to your podcast!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[6:05] How Alex got into podcasting from the aerospace industry.
[7:30] Alex shares two Amplify Your Success Podcast episodes (on the resource list below) that he loved.
[10:21] Why creating a listener avatar will save you time and help you pick the best guest experts for your podcast.
[14:16] Melanie gets Alex to share what kind of guests we should invite – influencers or the unknown expert.
[19:42] How to get over your fear of inviting big name guests to be on your show.
[20:32] What Alex did to get past feelings of Imposter Syndrome with his first three influential guests.
[27:41] Melanie shares a little bit about her Guest Management System (part of the Authority Brand Podcast Toolkit) and how one shift in our system helped us improve guest’s sharing their featured episodes.
[32:30] Alex talks about how PodMatch works (and how to get a very special deal through our AMPLIFY community (see resources below.)
[36:08] The opportunity that COVID and the shutdown surfaced for Alex to solve a major industry problem

About the Guest

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

Resources Mentioned in This Episode: * Get access to PodMatch (with a very special deal!) * How to Create Massive Momentum by Building Community with Chris Krimitoss | Episode 273

Tap Into The Gold From Influencers In Your Community | Episode 276
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As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.

But who has time to create video for so many different platforms! Not me, that’s for sure.

One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!

On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:55] Start with the content you are comfortable creating, says Hani, then repurpose it across multiple platforms.
[7:21] How to take a piece of content and create multiple versions that can be used on multiple channels.
[9:50] Melanie and Hani discuss short versus long video and why short video is outperforming long video right now.
[12:00] Hani shares how his latest repurposing offer helps people leverage TikTok video across multiple channels.
[16:40] What a podcaster can do to gain traction with each episode by creating .wav files and other types of repurposed content.
[19:32] How to use repurposed video on YouTube.
[27:09] Why a creator needs to be top of mind in the market, and how repurposing content can help you achieve it.
[31:12] How Hani’s own need to leverage his time became the catalyst to start Repurpose.io.
[36:45] Hani shares the importance of understanding what business you are really in (and how this affected his own growth.)

Resources Mentioned in This Episode: * Get a FREE Trial of Repurpose.io Here * Check out the Guest Expert System * Be sure to avoid these 17 Common Mistakes as you Guest on Other People’s Podcasts too.

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Being a guest expert with other people’s audiences is a solid strategy to attract ideal clients. But if you are overly focused on everyone’s favorite lead type, The Action Taker, you will miss out on some of your best buyers! In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!

On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!

Key Takeaways

[2:57] The critical mistakes people are making by underestimating the ROI of being a guest expert
[6:51] Overview of the 5 types of leads from Other People’s Podcasts and how they buy.
[10:36] The one lead type that will be an Action Taker if you have the right title and messaging.
[12:05] An example of The Skeptic Lead Type and how to help them feel confident in buying.
[14:42] I share the best strategy to nurture your Lurkers (and how an 18 year Lurker became a paying client and invested $20k in coaching.)
[16:20] The ONE lead type that rarely ever buys and how to repel them out of your network.
[20:00] What happens in my Guest Expert System to help you identify and leverage the best leads for you from other people’s audiences.

Resources Mentioned in This Episode: * The Guest Expert System

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When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?

When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.

But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.

On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:02] Meet Jennifer, Kimmy, Michelle and Tiphany.
[8:03] Why Kimmy started as a guest on other people’s podcasts (and her regret at waiting to start her own podcast!)
[9:14] Michelle reveals how being a super busy mom is a key reason she got into podcasting.
[11:46] Jennifer shares her story about her husband’s near death experience and how it sparked her passion to start a podcast.
[13:10] Tiphany shares how her side-hustle became a full-time career path change due to the success of her podcast.
[15:15] I share my own story of feeling invisible and how starting my podcast catapulted me back into “go-to authority.”
[17:45] I ask each of the guests to share what had to shift in their mindset to have the confidence and courage to become a successful podcast host.
[20:25] Tiphany breaks down a common podcast myth about high downloads.
[21:56] We discuss how collaboration has become a superpower (and an unexpected bonus of having a popular podcast.)
[25:25] Michelle mentions how producing your own podcast forces you to gain clarity and feel your confidence by owning your own message and voice.
[29:03] Kimmy shares how she had to get comfortable with tech failures and not getting everything perfect right out of the gate.
[30:20] Jennifer discusses her mantra “Done is better than perfect” and how it's a blueprint for a business on her terms.
[33:34] We talk about what’s going to be happening at Podfest Expo in Orlando (and our SWAG bags!)

Resources Mentioned in This Episode * Join us at Podfest, May 26 - 29 in Orlando, FL (use AMPLIFY promo code to get 20% off) * Lead Magnet Ideas for Podcasters * Free Style Guide to Make Your Best Impression * Profitable Podcaster Toolkit * Leveraging Your Podcast to have a 5-figure Course Launch * 17 Mistakes You are Making as a Guest Expert That Cost You The Lead & Client

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As an expert-based business owner, getting more eyes on your offers and ears to your message is a big part of client attraction. So of course, podcasts are a valuable strategy to grow your reach. But the trick is, how do you get a podcast host to book you on their show? You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.

On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[4:46] Julie updates us on the latest number of published podcasts in the world and some stats on her client who generates 80% of her business from podcasts.
[7:07] Why there are so many bad pitches to be a guest on a podcast (and how to fix this fast.)
[10:46] I reveal my antidote to the onslaught of pitches from podcast booking services
[15:36] The importance of knowing how a podcast host likes to be pitched (and following that process.)
[18:54] Julie and I discuss the importance of vetting potential guests, and how social media plays an important role in whether they get booked or not.
[24:03] Why follow up is important, and how to time your follow-up so you aren’t annoying the host.
[29:35] How to be the best guest, and get asked back over and over again.
[32:58] An often overlooked final step that can open up a slew of new opportunities with your interviewer.

About the Guest Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.

She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast

Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.

Resources Mentioned in This Episode: * Take Julie’s Free Podcast Guest Assessment https://yourexpertguest.com

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Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?

On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.

Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own.
[10:07] Ellen covers 5 steps to partnering with your peers.
[14:40] The simplest way to partner and benefit, even if you don’t have a big list.
[16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don’t have fancy affiliate tracking.
[20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion.
[23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you.
[26:47] Why giveaways are Ellen’s favorite partner promotion right now.

About the Guest Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.

With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.

Resources Mentioned in This Episode: * 5 Ways to Multiply Your Business with Partnerships NEED AFFILIATE LINK IN ORDER TO LINK UP * Get Melanie’s 7 Step Framework to add another 6 figures to your business this year by leveraging other people’s audiences here.

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Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?

On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.

Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:39] How the industrial revolution influenced the 5 day workweek we have today.
[9:28] The hidden cost to you, your clients, your community and your team when you are available 7 days a week.
[13:10] What a hard boundary is versus a soft boundary (and how this is going to revolutionize your time management.)
[15:29] Three natural inclinations that high achievers have (and how you can emulate their productivity habits.)
[20:26] A very powerful efficiency hack you can tap into by transforming just one belief.
[23:01] The flipside of Parkinson’s Law and how to use it to evaluate effectiveness of effort.
[29:39] Why Joe found email courses to be significantly more effective for his clients to build up their email list.

About the Guest Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

Resources Mentioned in This Episode: * Gain free access to the Internal Inclinations Assessment (usually $49) here. Use code TITNF to get it free. * Get Melanie’s 7 Step Framework to add another 6 figures to your business this year by leveraging other people’s audiences here.

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There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.

It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.

On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.

Key Takeaways

[3:02] You can’t keep a strong email list on your own. It's easier when you tap into other expert’s communities.
[4:52] The secret to aligning with your competitors lies in solving problems they create.
[5:18] Who should you intentionally cultivate a relationship with (and yes, your competitors too.)
[11:52] How to research and vett potential alliances before you commit.
[13:13] The key to keeping your connections organized (and a few of my favorite tools.)
[17:00] Why podcasters have the advantage of collaboration with high profile partners.
[16:41] My 50/10 focus strategy and how to use it to build your network.

Resources Mentioned in This Episode: * Request Your Amplify Audit * Authority Brand Podcast Toolkit * Streak Google Chrome Plug In * AirTable * Women In Podcasting Facebook Group

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When your brilliance is being invested in the wrong career path, chances are you’ll feel restless or frustrated with your current path. But when you discover how to make more money with your brilliance as the product as a business owner, you’ll feel unstoppable. Join me for a powerful episode of Amplify Your Success Podcast as my guest, author Nicole Roberts Jones, reveals how she helps people uncover their dormant monetizable talents and transform them into offerings and businesses that serve a greater purpose. On Amplify Your Success Podcast episode 275, Nicole shares her path from entertainment industry to a highly successful guide for people ready to “bankroll their brilliance.”

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[3:53] Nicole’s surprising transition from the entertainment industry to teaching people how to make money with their talents.
[8:55] Why passion is critical to make money with your talent.
[12:10] When you own your unique talent and be true to yourself, this is what sets you apart from the competition.
[13:28] Nicole and I discuss the latest trends on TikTok and IG Reels (and why you won’t see us dancing and pointing.)
[17:33] Why profit is the goal, even if you want to serve more people.
[25:55] Nicole shares a powerful story about the ONE THING she wishes she would have done sooner (and why it would have 10x her revenues earlier.)

About the Guest Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help others Bankroll Their Brilliance through her Brilliance Mastery Academy. And host of Faith Purpose Profit Podcast.

She now works with entrepreneurs to create multiple streams of income from what they already know in order to build an empire from their expertise. Her clients have included the Steve Harvey World Group, Dell EMC, McDonalds, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute and the BOSS Network to name a few.

Nicole is also a nationally recognized transformational speaker, bankroll your brilliance expert and best-selling author of four books, the most recent being Find Your Fierce. She lives with her husband in a suburb of Washington DC, consulting, writing and creating breakthroughs for her clients.

Resources Mentioned in This Episode: * Get Nicole’s Free Book Bankroll Your Brilliance. * The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth add another 6 figures to their business this year.

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You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal!

But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help.

When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better.

I asked Cindy if she’d join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[2:49] What a signature program is and how it sets you apart from your competition
[5:12] The commonly made mistakes coaches make when creating their signature program (and how Cindy and I both made many of them!)
[6:05] Why people buy programs and then don’t finish them (and how that is YOUR problem.)
[10:41] Cindy’s unique approach to finding out what your clients want BEFORE you design the program.
[13:34] The right way to use market research, surveys and questionnaires for course design.
[17:40] How to avoid always being in launch mode by using your Signature Program properly.
[22:27] Cindy shares about using your client journey to pull out your signature program.

About the Guest Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.

Resources Mentioned in This Episode: * Get Cindy’s Free Signature Program Template http://www.signatureprogramtemplate.com/ * The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.

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Does the idea of having a global impact spark your interest? What about inspiring your community to help you co-create one of your industry’s leading events? Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born.

Chris takes us on a powerful journey on Amplify Your Success Podcast episode 273 to learn how Starting Ugly has become his strength and a way to accomplish impossibly huge goals!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:04] The events that caused Chris to move from podcasting and local events to creating a global podcasting expo.
[9:51] I reveal to Chris a surprising twist in how we first connected (hint: it has to do with a podcast from 2010.)
[11:13] How podcasting and Chris’ 5000+ virtual events have helped people break out of their isolation during the pandemic.
[14:28] Two ways that focusing on community first were a game-changer for Chris and the growth of Podfest Expo.
[15:37] Three growth pivots that Chris has guided Podfest through (and how going for a Guinness World Record factored into 5,000 attendees.)
[20:10] Chris’ Start Ugly principle and how it helped him gain momentum in the midst of an epic event failure.
[34:15] Chris shares some exciting events happening at the May 2022 Podfest Expo around NFTs, Women in Podcasting tracks and the diversity of attendance and events.
[41:57] The one thing that Chris wishes he would have done sooner to improve his events (and his quality of life.)

About the Guest Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.

With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.

He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.

As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.

Resources Mentioned in This Episode: * Join us at Podfest Global Expo (just use promo code AMPLIFY for 20% off.) * The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.

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If you’ve ever experienced burnout, or become bored with your business and quickly chase the next shiny object, chances are you’ve been operating outside of your superpowers.

When you spend at least 80% of your time in your busi ness superpower, running your business will feel a lot easier. But, most entrepreneurs spend so much time in activities that drain their energy and feel exhausting that they wonder how on earth they can ever get to the next level.

On episode 272 of Amplify Your Success Podcast I’ll show you how to finally achieve the dream – and recalibrate your focus and your business so that you can spend more time doing what you were born to do.

Key Takeaways

[3:41] The signs that you aren’t amplifying your superpowers (and your market doesn’t know what you do for them.)
[6:01] What happens when you get bogged down with day to day activities and don’t spend time in your superpower.
[7:50] The importance of mindset to amplifying your impact via your superpower.
[9:39] When the right time to delegate more is to free up valuable time.
[11:24] I share a client case study on how delegating more freed him up to launch his first group coaching program.
[12:30] The single most important area to improve if you want to quickly amplify the reach of your message and enroll more people in your programs.
[15:10] Why you’ll spend more time in your flow state by amplifying your business superpower.

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * Get your “Activate Your Business Superpower” Worksheet in my FREE FB Group for experts, course creators, coaches and expert-based entrepreneurs * Listen to part one, Activate Your Business Superpower here. * Listen to part two, Create an Irresistible Offer to Monetize Your Business Superpower here.

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Do you have a valuable service, course or program that isn’t selling well? Often the advice you’ll be given is to rework the offer and fix your messaging so it's more compelling.

That may just do the trick – but sometimes you have to dig deeper and reconnect to your business superpower. When you are building your offerings and growing your business with your superpower at the core, everything just “clicks.”

But when you don’t, and you create an offer that is tied to what you believe people want, it can fall flat in the market. Or you get bored with it because delivering that offer doesn’t light you up or attract clients you enjoy working with.

On episode 271 of Amplify Your Success Podcast I’ll reveal how I coach my clients to connect their monetizable business superpower to two kinds of revenue boosting offers.

Key Takeaways

[1:02] Why you want to pick your speaking topics on your business superpower.
[4:32] My strategy for designing, pricing and positioning irresistible offers for my clients.
[4:52] The importance of REALLY knowing who your ideal client is BEFORE you create your offer.
[7:17] How to develop your pricing strategy based on your value proposition.
[9:38] Why specificity sells (and is a key component in developing an irresistible offer.)
[12:00] Two offering types that will exponentially increase revenues using your business superpowers (and the perfect time to introduce each of them.)
[16:41] A case study on how a client is using their business superpower in their podcast launch strategy.

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * Authority Brand Podcast Toolkit * VIP Day Programs * Get your “Activate Your Business Superpower” Worksheet in my FREE FB Group for experts, course creators, coaches and expert-based entrepreneurs * Listen to part one, Activate Your Business Superpower here.

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Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners.

When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again.

On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that stage was to help entrepreneurs uncover and activate theirs to unlock their own profit potential.

Key Takeaways

[1:02] The inspiration behind this 3-Part Series on your business superpower.
[4:07] My own personal story of when my business superpower was dormant.
[5:11] The difference between Gay Hendrick’s Genius Zone and what I call your Business Superpower.
[7:17] The signs you have NOT built your business around your superpower.
[11:18] Five things that improve in your life and business when you activate, monetize and amplify your business superpower.
[15:00] The truth about doing things you HAVE to do but don’t love (and how to balance this with staying in your superpower.)
[18:41] Three questions to help you activate your business superpower and transform it into your revenue boosting offers.

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * Get your “Activate Your Business Superpower” Worksheet in my FREE FB Group for experts, course creators, coaches and expert-based entrepreneurs * Gay Hendricks, The Big Leap book (find details on my Melanie Recommends page.)

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What separates a speaker who has great content from a memorable speaker who takes you through a journey of emotions and has you on your feet ready to buy from them? The ability to evoke emotion in your audience members. This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:00] Robbie’s journey from lawyer to finding the power in performative storytelling.
[6:50] What performative storytelling is and how Robbie uses it as a speaking coach.
[11:39] Why excitement isn’t enough to move your audience into action to buy from you.
[16:00] What you should be doing at 6 figures with your accounting system.
16:16] What we can learn from powerful emotional movies to hone this skill.
[20:00] Four surprising uses for performative storytelling in business.
[25:27] The power of taking baby steps when you aren’t clear on your next steps.

About the Guest Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.

Resources Mentioned in This Episode: * Check out Robbie’s blog for more resources. https://robbiecrab.substack.com/ * The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.

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The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success.

On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:22] Danielle talks about why we cannot be a healthy business unless we have financial health too.
[7:34] Three numbers that most business owners haven't heard about, but are essential to understand to get the business to financial health.
[11:51] The accounting system that Danielle and her team recommends to every client.
[12:53] The best time to hire a bookkeeper and accountant for your business.
[16:00] What you should be doing at 6 figures with your accounting system.
17:58] What’s different about 7 figures and what to do differently.
[19:59] The secret to pricing using your financial data.
[24:00] How to think more like a CEO and use the 48 hour rule when making investments.

About the Guest Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.

Resources Mentioned in This Episode: * Check out Danielle’s 5 Day Financial Bootcamp to transform your financial fear to financial clarity. * Melanie’s Hire For Growth Guide * The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.

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When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect?

Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way.

When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember.

On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads.

Key Takeaways

[4:02] What an Authority Framework is and how it helps you stand out as a credible, go-to resource.
[5:06] The TAME Formula for creating and delivering compelling content that acts like a magnet.
[5:26] An important point for speakers and content creators who tend to ramble when delivering a talk or interview.
[7:32] I share an example of how catchphrases make you memorable to your ideal clients (and can be so “sticky” that these clients will remember you and choose you years later!)
[8:40] Two of my Amplify Your Success Podcast guests used Authority Frameworks.
[11:27] I share an example of how teaching my ROCS Method™ really helped me stand out on stages with multiple speakers.
[14:20] How to use the 4th Step in my TAME formula (it's the step many experts miss that transform these leads into sales.)
[15:00] Two more examples of clients who are using Authority Frameworks with their new Authority Platform to help their brands skyrocket.

Resources Mentioned in This Episode: * Amplify Your Authority Inner Circle * Mastering The Sales Conversation With Michelle Weinstein | Episode 127 * Selling The Go-Giver Way with Bob Burg | Episode 199

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Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!

But where do you get started? How do you find the right influencer to boost up your name brand recognition?

On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

[5:06] Credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.
[6:46] How to find the right celebrities and influencers to promote your products.
[11:10] Why it pays to be good with your follow up.
[13:54] The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)
[20:10] How to leverage an Amazon store with your promotional campaign.
[22:24] The best way to leverage celebrity endorsements if you have a service.
[27:54] Sarah’s surprising “bold move” that propelled her business into 6 figures quickly.

About the Guest Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.

Resources Mentioned in This Episode: * Get Access to Sarah’s FREE Resource: Celebrity Access Blueprint * Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire.

To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business.

Join the Amplify Your Authority Facebook Group and start manifesting more speaking, clients and business growth.

Key Takeaways

[5:41] What the 7 hermetic principles are (and how it will help you master the Law of Attraction)
[10:51] The difference between being your thoughts and noticing your thoughts
[13:25] Why you don’t want to control your thoughts but rather choose your thoughts
[14:34] The importance of emotions in manifesting more clients, more money and more of anything you desire
[16:14] What you should do if you don’t have what you want to manifest.
[21:40] Why contrast is so important to know what you want, and access the energy to manifest it.

About the Guest Ed Langan, Master Mindset Coach, Law of Attraction Expert, and Psychic Channel, helps you get out of your own way and get results by uncovering and releasing limiting and blocking beliefs that are stopping you.

He teaches you how to use the power of your thoughts and emotions to harness universal laws, creating a powerful success attraction.

Ed teaches you how to make and use a Vibrational Vision that leverages your time and energy creating big momentum to achieving your goals.

Author of: Creating With The Law of Attraction: 10 Principles That Will Change Your Life, he has helped thousands of clients with tools, techniques, and programs to help them transform their lives.

Ed was a featured writer for Star Nations Magazine, and the host of LIFE Wisdom With Ed Langan, a spiritual talk show on Star Nations Live Stream Shows.

Ed has been coaching and teaching workshops for over 20 years. The combination of his gift and his coaching skills makes working with him unique and powerful.

Resources Mentioned in This Episode: * Get Access to Ed’s FREE Resource: Mindset Shift! 10 Mindset Hacks to Breakthrough Your Income Plateau * Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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What if you could wow your audience – before you ever take the stage? Your bio has the power to inspire podcast listeners into working with you and sway hosts to book you. A boring bio can land your pitch in the round file, but when you transform it from wallpaper to wow you’ll stand out from the crowd.

Nancy Juetten, author of Bye Bye Boring Bio, joins me on Amplify Your Success Podcast episode 264 to share how to craft a compelling bio that will get you booked, win over clients and land you media interviews to help you soar in your business.

Join the Amplify Your Authority Facebook Group and gain access to more authority boosting tips.

Key Takeaways

[5:29] What a boring bio is like (and how it makes you disappear.)
[8:04] How to get your bio to land you a guest expert spot on popular podcasts.
[9:30] Nancy gives an example of how to say a common phrase in a compelling way.
[11:25] The ABCDIY bio mistakes people make when crafting a speaker bio (and these mistakes will land you in the round file.”
[14:24] Why not all types of bios have the same impact (and how to know which kind of bio you need.)
[18:58] Nancy does a live “bio makeover” on Melanie’s one-sheet bio.
[24:39] Why specific examples can be more magnetic than general results.

About the Guest

Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for leaders, speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online.

With her workbook, Broadcast Your Brilliance Boot Camp and other programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.

Resources Mentioned in This Episode: * Get access to the Bye Bye Boring Bio Workbook at byebyeboringbio.com * Join Nancy’s next Podcast Visibility Live Lab * Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind.

But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset.

To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year.

Key Takeaways

[4:24] Why setting a theme for your year helps you overcome “goal fade”
[4:55] Over 80% of goals set on New Years are never realized
[6:31] Sam shares how reflecting on the last year helps her set a theme
[8:54] Melanie & Sam share their 2020 themes and how that played out
[13:15] Melanie talks about trying on different words until you feel a click
[15:11] Sam unpacks how your word becomes a filtering system for goals and decisions throughout the year
[20:00] Melanie talks about Neuro-Linguistic Programming and modeling as a way of aligning habits with your theme
[23:16] The importance of coaching to help you close the gap between your theme and your actual results.

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Resources Mentioned in This Episode: * The Thought Leaders Business Growth Planner https://samanthariley.global/plan * Profit Explosion Toolkit https://www.ProfitExplosionToolkit.com * Tune in to the Next Level Influence show each Tuesday here * Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.)

Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

[4:40] A fundamental misunderstanding of what a personal brand really is.
[7:40] How to be memorable in your market without being weird.
[13:30] The secret to creating a personal brand that gives you freedom.
[20:21] Christine reveals how she uses her online shows and TwitterChats to create her HOT personal brand
[26:36] Why having a key message helps your brand “pop”
[36:03] The big a-ha Christine had about growth with scalability

About the Guest

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

Resources Mentioned in This Episode: * Free 15-minute chat where I'll give you at least three things you can immediately do to strengthen your personal brand: https://gritmon.com/connect * Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone.

But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

[4:26] How Mostafa’s overwhelm helped him discover the value of simplifying marketing efforts
[6:23] The value of pruning what’s not working to identify the marketing effort that performs best
[9:35] Why trying to serve everyone is creating marketing overwhelm (and not really working anyway)
[13:51] The most effective way to get more customers in today’s market.
[21:05] A simple practice of calling current customers that is leading to a lot of new business.
[24.33] Mostafa shares his six step simple marketing formula.
[27:13] That the differentiating factor is and why we need this in our marketing plan.
[33:09] Mostafa’s big why and how it became his guiding force in business.

Resources Mentioned in This Episode: * Get Mostafa’s One Page Marketing Plan Template here * Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach.

Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

[4:22] The important question everyone must ask before planning, goal setting and trying to increase cash flow.
[5:07] How clarity helped my client double his rates (which will double his revenue) in the first 6 weeks of working together.
[7:30] The clue a business coach looks for to uncover the “consistent predictable cash flow” opportunity that is dormant in your business.
[9:10] A key to getting great visibility by being crystal clear on who your real client is.
[11:22] How to shift your experience of sales so you can increase revenues.
[13:46] Why you can not succeed if you are trying to drive a Ferrari with a Moped engine (aka your mindset needs an upgrade!)

Resources Mentioned in This Episode: * Profit Explosion Toolkit * The Amplify Mastermind (Now open for applications) * Amplify Your Authority Inner Circle * VIP Day Packages

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Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.)

My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist!

Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing.

Key Takeaways

[4:11] How writing a book is a lot like putting puzzle pieces together
[6:59] The importance of writing a first draft of your book
[11:01] Dan talks about the negative impact of comparing your topic to other books in the market
[12:12] How to tease out important stories that establish credibility in your book
[17:15] Dan talks through his “great first draft” checklist
[28:39] The head games people play on themselves that keep their book from getting written

Resources Mentioned in This Episode: * Get Dan’s 3 Keys for Getting Your Book Done - FAST! * Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

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If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching!

My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?”

Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

[4:57] Why it's important for Julie to have a “next step” in order to keep the cash flowing year around.
[7:39] How to find Julie’s “low hanging fruit” and get faster results.
[9:52] I tell Julie how to use personal video follow up to get current clients “off the fence” and into her program.
[11:59] A tip on how to bundle her continuity program with her initial online course to increase enrollments.
[12:41] When to introduce “bring a friend” specials to quickly boost enrollments.
[15:.04] What to do to maximize her Black Friday sale (I get her to pivot on her offer.)

Resources Mentioned in This Episode: * Meet Julie Hood of Course Creators HQ * The Amplify Mastermind (Now open for applications) * Amplify Your Authority Inner Circle * VIP Day Packages

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Could you improve your results by 800% right now?

Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently?

Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith

In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude.

[9:41] What to do differently if you have a pervasive habit of negative thinking.

[17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges.

[20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working.

[30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)

About The Guest Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset.

Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.

She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.

Resources Mentioned in This Episode: * Use Nina’s Millionaire Mindset Scorecard co.uk/scorecard

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When an ideal client stumbles across your website, do they quickly know that YOU are the go-to expert so hire you?

When your marketing message “pops” and your ideal client hears themselves in your message and your offer is super-compelling, then sales tend to flow in quickly.

But if that’s not the case in your business, chances are you need to narrow your marketing niche.

In Amplify Your Success Podcast episode 256, I'm joined by my VIP client Paul Higgins to deep dive into how niching down your market can help you feel more confident AND makes it easier to stand in a crowded market.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [4:56] What working for the Coca-Cola company taught Paul about the power of a clear niche in branding and messaging.

[7:45] The stadium analogy and why you don’t need lots of clients, you just need to show the right clients how you solve their problems.

[14:03] Why not having the right niche was making Paul unhappy and affecting his business mindset.

[19:22] How a simple shift in how Paul positioned his own offering helped him regain his momentum and increase sales.

[22:29] A valuable example of how market research can help you narrow down your niche effectively.

[24:30] How to avoid being spammy on LinkedIn but leverage the valuable connections in your market niche.

About The Guest Paul is a Sales Strategist, Lead Generator, Host of Accelerate Sales Podcast, Author, and Business growth strategist for consultants and SaaS partners.

Paul has 28 years of experience in sales and marketing, finishing up an 18-year gig at Coca-Cola driving the marketing strategy for a $700m+ Business Unit.

In 2011 he left to manage his inherited kidney condition and had a successful transplant in February 2019.

With his newfound energy, Paul loves to run his business, spend time with his family and give back.

Resources Mentioned in This Episode: * Discover Your Ideal Client profile with Paul’s Quiz * Melanie’s VIP Packages

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Wouldn’t it be nice to introduce yourself at the next networking event and have a rush of people interested in your services?

Well, what actually happens for most service professionals is something very different, right? A new colleague asks you what you do and as you answer, you might notice their eyes glaze over or you notice their eyes searching for someone else in the room.

When you know how to craft and deliver a “chill-worthy” elevator pitch, you can captivate their attention and create instant connections!

In Amplify Your Success Podcast episode 255 I'm joined by communications expert Neil Gordon who shares how to introduce yourself in a way that creates intrigue and interest (and possibly even clients too!)

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [5:57] The wrong answer most entrepreneurs give when asked “what do you do?”

[13:05] The four parts of positioning what you do so that your audience leans in and wants to know more.

[16:02] How to use the silver bullet technique in your speeches, webinars and marketing communications.

[21:02] Neil talks about why it's crucial to not “overshare” and talk too much during an elevator pitch moment.

[25:17] How one webinar transformed Neil for a Lyft driver to a successful messaging and speaker consultant.

About The Guest Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur.

Resources Mentioned in This Episode: * Take Neil’s FREE Speaker Type Quiz * THE SECRET TO CREATING WEBINARS THAT SELL WITH JON SCHUMACHER | PODCAST EPISODE 247

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When you are ready to 10x your sales and scale your business into the mid-six or even seven figures, adding a big ticket offer is a key component. If you offer a service that is typically delivered one-to-one or you are trapped in selling an hour of your time, this is a perfect opportunity to skyrocket your business revenues.

I recently guided my Amplify Mastermind through an exercise to grow and three of them decided to focus on my favorite offerings -- VIP Days! VIP packages are a valuable complementary offering when you have group coaching or memberships that aren’t designed for the “premier” client who doesn’t want to wait long for results.

Amplify Your Success Podcast episode 254 will turn on some light bulbs and open up new possibilities -- be sure to reach out if you want help making this type of offer work for YOUR business too!

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

[4:22] My go-to price point for a bigger offer to boost revenues by $10k or $20k a month
[6:02] Why selling big ticket offers is actually EASIER than selling low-ticket offers.
[7:33] Three keys to making a big ticker offer work in your business model (and it starts with understanding who your real buyer is.)
[10:15] The Positioning Trifecta: how to use it to make sure you are marketing to the right people.
[12:25] Why I believe VIP Days are HOT offering. I share an example of one Amplify Mastermind member who rolled out this offer and had 2 sales within 30 days.
[15:57] Two other types of big ticket offers that are HOT in the market right now.

Resources Mentioned in This Episode: * Amplify Your Success Podcast Episode 185: 7 Ways to Become Your Own Economy * The Amplify Mastermind * My VIP Packages * Create Your Own Economy Event

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What if you could write a book that would fill your business full of high paying clients? Not just any book, but an Itty Bitty book that becomes a business card that builds your business for you.

Today I’m talking with Suzy Prudden of the Itty Bitty Publishing Series about why short books are the way to go if you want to build authority and get more clients. After 50 years in the publishing world, having been an author and a publisher Suzy joins me on Amplify Your Success Podcast episode 253 to show us how to write a book that gets read, even if you don’t have a marketing budget or a lot of time to write.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [4:43] How Itty Bitty books are the cure for 95% of Americans who don’t read books.

[7:48] The steps required to turn your book into a business card that builds your business for you.

[10:12] How to get your book in more reader’s hands, even when publisher’s don’t have a marketing budget.

[14:55] An example of how client Anthony Camacho turned his Itty Bitty book into an additional $750k in revenue over 2 ½ years.

[19:09] How to turn your Itty Bitty book into an outline for a podcast or media interview.

[27:57] Suzy shares her biggest learning and how ego played a part in her financial transformation.

About The Guest SUZY PRUDDEN, internationally acclaimed speaker and seminar leader, author and TV/radio host and personality, has been inspiring audiences and groups since 1965. She is a New York Times Best Selling Author (from before the internet), fitness expert, hypnotherapist, success coach, radio and TV host, Publisher and Visionary. Suzy is a master of self-reinvention. At 78, she is the co-creator and president of the Your Amazing Itty Bitty Publishing Series.

Yes you’ve seen her on Oprah, Good Morning America and The Today Show. The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.”

Resources Mentioned in This Episode: * Get Suzy’s FREE “Write Your Book” Resources

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If you are a coach, consultant, or service provider, chances are you spend a decent amount of time in consultation calls with potential clients. A consultation, often referred to as a “discovery call”, is a short conversation designed to uncover if your services are a good fit for the potential client.

Over the years I’ve heard from countless clients that those conversations often feel frustrating as the service provider pours so much value into that first meeting -- and the conversion with the client isn’t happening.

What if you could enroll more of your ideal clients through those initial conversations? On Amplify Your Success Podcast episode 252, I’m joined by Nikki Rausch of Sales Maven to talk about structuring your discovery calls so that you enroll more of your best clients.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [4:55] How to use the power of conversation in Nikki’s selling staircase, a five-step sales process.

[6:51] How to uncover your prospect’s structure to excellence to help them see how to achieve really great results.

[8:33] Why you want to ask the right questions to uncover your prospect’s real problem.

[10:54] The power of “pre-framing” in your sales conversations

[13:19] What to do if your prospect gets into their story or becomes a ‘runaway train’ that is derailing the conversation.

[17:01] One really big reason you aren’t making enough sales from your discovery calls

About The Guest EO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy.

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

Resources Mentioned in This Episode: * Get Nikki’s Free ebook on Closing the Sale

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Over the last eighteen months our world has moved into uncharted territory -- and its brought a lot of change and uncertainty. As entrepreneurs and business leaders, having the right tools in your toolbox to navigate any storm is invaluable. But many struggle with keeping the right mindset during periods of turbulence and change.

On Amplify Your Success Podcast episode 251, I’m joined by my friend Eva Gregory to talk about how to have a mindset that allows you to tap into opportunity that is emerging right now, and activate a more resourceful version of yourself to be able to achieve a mid-six or even seven figure business.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [5:58] Success starts from the inside-out, instead of the outside-in

[8:07] What this new norm is, and how shifting your perspective gives you an advantage

[8:53] Why we need to show up and lead right now, rather than resisting and fighting the changes our world is experiencing.

[13:11] The importance of being optimistic and making better decisions now that positively affect the future

[15:52] Man’s Search for Meaning and the power of choosing what reality you're going to create right now.

[18:02] A critical mindset shift when it comes to business, instead of “what if it fails” focusing on “what if success were my only option?”

[20:27] Melanie shares what happened during COVID and the importance of mindset when things are at their worst.

[26:32] You can pivot, but you still have to move and be in action. Use your Inner GPS for guidance.

About The Guest Eva Gregory is an award-winning transformation catalyst and business mentor helping established coaches, thought leaders, and spiritual entrepreneurs worldwide scale to six figures and beyond by integrating Inner Guidance with proven business strategies that are working today in an ever-changing market.

The combination of practical, step-by-step business training and intuitive spiritual awareness is what sets her apart from others in her field.

Eva is the author of The Feel Good Guide to Prosperity and Life Lessons for Mastering the Law of Attraction co-authored with Jack Canfield and published in several languages worldwide.

She received the Law of Attraction Leaders Award two years in a row. She has received the California Excellence Award, named one of the Top 100 Women in eCommerce, and named International Coach of the Year.

Resources Mentioned in This Episode: * Get Eva’s Free Resource, Divine Client Jumpstart * Man’s Search For Meaning by Viktor Frankl * Get your Free Revenue Rush Toolkit

Man's Search for Meaning The Classic Tribute to Hope from the Holocaust

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One of the most powerful ways to transform tragedy and heal from trauma is to start a movement that can positively impact the lives of millions of people all over the world.

From Martin Luther King, to Mother Theresa, to Black Lives Matter, to the recent paper straw movement, one person who has ignited their mission can transform the world - if you know how to start a movement that can go global.

On Amplify Your Success Podcast episode 250, I’m joined by long-time friend Eiji Morishita to talk about what it really takes to create a movement that inspires, engages and moves people into meaningful change. Whether you’ve got a small, grassroots idea or know you want to transform the world and are ready to activate a mega movement, tune in to hear what it takes to make change happen.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways [0:14] Our 250 episode celebration (how to share this episode and gain access to my free surprise gift!)

[7:04] The different types of movements, example of how the paper straw initiative ignited into a global movement.

[8:49] Why there is value in starting small versus trying to ignite a mega movement out of the gate.

[14:01] The First Follower principle and how its used to ignite a million person movement

[17:49] What the five phases of a movement are and why each is critical to create a global movement.

[24:33] The Dalia Lama quote and why the Western woman is crucial to transformation and change on this planet.

About The Guest Eiji (pronounced “A.G.”) Morishita is the Movement Makers Mentor & Founder of Movement Makers whose mission is to empower 1000 leaders over the next 10 years to start a movement that impact millions of lives.

Movement Makers is a business leadership accelerator for purpose & mission driven entrepreneurs to build profitable and sustainable social impact businesses. We grow your impact driven business without sacrificing your soul or your family.

Resources Mentioned in This Episode: * Take the Movement Maker’s Quiz here

Join us at Women Rising Virtual Event, Oct 7 - 8 (get access here)
Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

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Wouldn’t it be helpful if you could go behind the scenes to see what’s REALLY working right now to transform leads into paying clients? Every entrepreneur and online business owner has heard how important it is to have a podcast and host webinars.

But most business owners end up with lurkers -- dormant leads that hang about on their email list or just scroll through your social media feed and don’t take action.

If these popular authority positioning strategies aren’t working for you right now, should you ditch it and try something else?

If you’ve hosted a webinar that got “meh” attendance and felt disappointed by the sales…

Or wonder how you’ll be able to monetize your podcast since you don’t have a lot of downloads…

Then Amplify Your Success Podcast episode 249 is going to turn the light bulb on so that you can finally transform your dormant social media leads and email subscribers into new paying clients.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

[1:08] Go behind the scenes to learn first-hand what worked during a recent program offering (and some cool new stuff like our newly rebranded website!)
[2:05] What a sales trigger is and why you need one to activate dormant leads.
[4:22] How to get the gold out of a lead generation strategy, even if it doesn’t perform the way you imagined
[5:43] How your podcast can become a credibility boost for high-ticket clients
[9:10] What to do with a webinar to increase sales and consultation bookings, even if you don’t get a lot of people attending the webinar.

Resources Mentioned in This Episode: * Amplify Your Success Podcast Episode 247: THE SECRET TO CREATING WEBINARS THAT SELL WITH JON SCHUMACHER * Amplify Your Authority Inner Circle * Check out my newly rebranded website * VIP Day Packages

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If you are a service based business, chances are your greatest need (and often your greatest challenge) lies in attracting new clients.

But if you are in a crowded market that is often seen as a commodity, then you absolutely need a proven strategy to attract and retain clients who are ready and willing to pay your fees.

My Amplify Mastermind client Sharon Christie spent 15 years perfecting a process to being the go-to authority in her area of law practice, and it served her well as she successfully grew her law business from zero to thriving in under nine months.

On Amplify Your Success Podcast episode 248, Sharon joins me to reveal how she now coaches and guides other female lawyers ready to create a steady stream of great clients on how to stand out, attract and sign them so that cash flow stays consistent.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Four things that, when you get them right, help you overcome the biggest challenge for women in solo practice. * Why women lawyers and service professionals have trouble getting new clients. * The #1 thing a woman lawyer or service professional could do today to start getting a steady stream of great clients. * Why video is important to getting noticed by potential clients. * The importance of being a good listener in the sales process. * What Sharon realized she waited way too long to do in her own business.

About The Guest With 15 years in a solo law practice, Sharon Christie, founder of BoldWomenLawyers.com, discovered that the secret to thriving instead of merely surviving in solo practice lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months.

Sharon developed a proven 3 step success formula to help other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Resources Mentioned in This Episode: * Get Sharon’s resource, The Women Lawyers Success Guide and discover the The 3 Foundational Pillars Your Law Business Should Stand On To Drive Success

Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

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Webinars are an important part of your marketing strategy -- not only do they educate your audience on your offers, but they also position the entrepreneur as an authority and can reach an audience across the globe.

Webinars have been popular for many years, but not every business owner is effective with them. If you give too much value, you’ll often give the audience the feeling that they know what to do (and then they don’t buy.) But if you don’t give enough value, the audience screams “too salesy” and won’t buy.

What’s the right balance of giving great value and inspiring your ideal clients to buy?

On Amplify Your Success Podcast episode 247, my guest Jon Schumacher joins me to share the secret to creating webinars that actually attract ideal clients and sell them into solutions they need. This episode will help you tweak your webinar and make it 100 times more effective.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why webinars are a critical part of your marketing strategy * Two of the big mistakes people make when designing and delivering their webinars. * The 4 part content formula to teach on a webinar. * Jon’s thoughts on automated vs live webinars. * How to fill a webinar with ideal clients. * The bold move that transformed Jon’s business

About The Guest Jon is a virtual sales expert, webinar specialist, and online marketing advisor to consulting and service companies worldwide.

Jon is the President of Marketing Mastery Media INC dba JonSchumacher.com and the Co-Founder of Sales Elevation, a web agency focused on website design that converts.

Jon is the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit which has reached tens of thousands around the world.

You can learn more about Jon over at JonSchumacher.com.

Resources Mentioned in This Episode: * Get Jon’s Free Resource: 27 Webinar Conversion Points That Fill Your Sales Calendar with Qualified Leads!

Join Jon (and myself) for Webinar Mastery Summit Sept 27 - Oct 1 at com/JonSummit
Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

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What if you could get inside your customer’s head and really figure out what they want from you and your company?

Sales is often a strategy of getting outside of your own perspective and seeing your offer through the eyes of your client -- and the best way to do that is by asking the right questions.

On Amplify Your Success Podcast episode 246, my guest Steve Hoffman joins me to share how he helps founders transform their companies through their deal-making and sales strategies. Tune in to hear what you can learn from a serial entrepreneur and venture capitalist who knows how to grow a successful business.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * The type of business models that work best for a majority of entrepreneurs. * The single most important thing entrepreneurs can do now to transform their companies. * How you can get inside your customer's head to understand what they REALLY want from you. * Why pushing for "No" is a valuable strategy when trying to close a big deal. * The power of asking the right questions during the sales process.

About The Guest Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

Resources Mentioned in This Episode: * Get Hoffman's new book "Surviving a Startup" and gain FREE access to Founders Space's FULL Online Startup Program here https://foundersspace.com/promo /startup * Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

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There is a moment in our business growth where we have to shift out of the mindset of the entrepreneur who STARTED the business and into the mindset of the person who can achieve that next level of success.

Sometimes it's hard to recognize this growth step, and you’ll end up a bottleneck to your full potential. If you recognize any of these signs you are ready to move to your next level and scale up your business, you’ll want to tune in:

You have lots of really great opportunities but not enough time to act on them
Often, you get stuck in the weeds with problem solving
You feel trapped at too low of an income level delivering services
More often than not, you are frustrated by a team that can't keep up with you
You find that you waste precious time on activities that drain you

It happens to ALL of us...but let's make sure it doesn't keep derailing you and your goals!

Listen in to Amplify Your Success Podcast episode 245 as I share some of my personal experiences and how I’ve helped hundreds of entrepreneurs break free of the six figure income trap.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

Why The CEO Factor will help you make better decisions to grow your business
How spending more time in your business superpower is a boss growth move
The problem with being in the weeds when you want to think strategically
What an “integrator” can do to help a creative or visionary grow with more ease
A powerful question that helps you decide what to delegate so you can grow
The significance of investing versus of spending money to have the business we want
Common thinking that makes the entrepreneur a bottleneck in growth

Resources Mentioned in This Episode: * Book Recommendation: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business * Play the Expansion Game with us in Amplify Your Authority Inner Circle

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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If you truly want to scale your business then you’ll need to have passive income. But is it really possible to generate income without working more hours in your business? Passive income is something you hear about all the time, especially if you are in the coaching or online business industry.

To create a steady stream of income without selling more hours in your day, passive (or semi-passive) revenue can be created through group courses and digital programs.

On Amplify Your Success Podcast episode 244, my guest Lisa Johnson joins me to share how she created a seven figure online business by leveraging her time and talent.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * The reality of passive income streams (and why you want “semi-passive” or leveraged offerings.) * What the CASsH System for making passive income is. * Why most people get the launching step wrong when growing their business (and what works the best right now.) * The importance of keeping clients happy to keep growing the passive income in your business. * What improvements Lisa gets super fired up about in the online business industry.

About The Guest Lisa Johnson is a multi 7 figure business strategist specializing in helping entrepreneurs scale their businesses using passive and semi-passive income from memberships and courses.

After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking entertainment and now multiple 7 figure launches in her business. Her background in overcoming obstacles has helped mold her into a bold, straight-talking coach, who is never afraid to be an authentic and outspoken truth-teller.

She has spoken on the BBC’s Women’s Hour and is a Thrive Global Contributor. She has been featured in national newspapers and magazines including Psychologies, The Guardian, Forbes Magazine, and Fast Company. Lisa lives in Hertfordshire, UK with her husband and 9-year-old twin sons but coaches around the globe.

Resources Mentioned in This Episode: * Get Lisa’s Cash Calculator https://thecashcalculator.com/ * Revenue Rush https://melaniebenson.com/revenue-rush/

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Do you ever catch yourself saying yes to an opportunity or commitment only to later regret it? Maybe it is FOMO (fear of missing out), bright shiny object syndrome or maybe even people pleasing, but if you tend to say yes and later find yourself short on time and feeling resentful, chances are it's affecting your happiness.

On Amplify Your Success Podcast episode 243, my guest Becky Morrison, author of ‘The Happiness Recipe: A Powerful Guide to Living What Matters’, joins me to share her intriguing research around saying no more often (and how that can lead to experiencing more joy, emotional freedom and happiness!)

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How Becky’s background created a deep, passionate drive to help people feel more comfortable with saying no. * The big fat lie about doing more and success. * The trick for entrepreneurs and business owners to know when to say no. * Fomo issues versus people pleasers - what’s really causing these kinds of self-sabotaging patterns. * What do you do when you feel guilty or stuck trying to say no. * The surprising link between saying no and experiencing more happiness.

About The Guest Becky Morrison is a mom, wife and lawyer turned Happiness Coach. Her mission is to spread joy. She believes most people can live happier, easier lives if they get clear on what matters most to them and then develop a plan to do more of that and less of the rest. If she can help enable people to find clarity and happiness then everyone wins.

People and processes are at the heart of the work that she has done for the last 20+ years in corporations, law firms – as both a lawyer and administrator – and small businesses. Now she’s using that experience coupled with her own journey to help people supercharge their success and happiness by: finding clarity; taking the next steps in their career; overcoming overwhelm; going from idea to action; and, stepping into their authentic leadership presence.

Becky brings together all her learnings in her recently published book ‘The Happiness Recipe: A Powerful Guide to Living What Matters’.

Becky also comes from a basketball family – her husband is a basketball coach and both her kids play as well.

Resources Mentioned in This Episode: * Get a Sneak Peak of her book here * Get the companion workbook for the Happiness Recipe book * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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You’ve probably heard the saying “if you aren’t growing then you are dying.” That holds true for businesses too. But not all business owners are able to grow their business, and often that boils down to key scalability factors.

So what makes someone a true business owner that can grow a business successfully?

On Amplify Your Success Podcast episode 242, my guest Bill Prater, Founder of Scaleology, joins me to share what really gets in the way of scalable business growth and how to avoid the common traps that cause a business to stall out.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * What a "true" business owner does that sets them apart from others * What your business revenue reveals about your scalability factors. * The two biggest barriers to scalable business growth * Why a business owner needs specific accountabilities to avoid entropy. * What KPIs are and how they help a business owner measure success.

About The Guest Bill Prater is Founder & CEO of Business Mastery & the Creator of Scaleology. Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of.

He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business.

He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth.

A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.

Resources Mentioned in This Episode: * Join Bill’s next Boardroom Briefing here * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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When you’ve got way more great opportunities than you have time, you might start experiencing a bit of overwhelm. It's a high-class problem to have as an entrepreneur, right? The key is to find the right balance between saying yes to new business or exciting projects and having time to move your goals forward.

If you experience FOMO (Fear Of Missing Out), Bright Shiny Objects or have a bad case of Superhero Syndrome, you might be taking on too much and it is distracting you from other priorities. When you feel overwhelmed, you can't keep up with all of the commitments, balls start dropping and quality tanks, and that’s not good for business.

This is the time when you need an Opportunity Filter (a simple set of questions to help you evaluate what to say YES to and what to say NO to.)

I know it's tempting to want to say yes to all of it, but trust me on this one, it's not good for you or your business.

In Amplify Your Success Podcast episode 241, I share three questions to help you know what opportunities to act on.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

How to know a distraction from a great opportunity you can’t pass up.
What I learned when working for a Fortune 500 company that helps me avoid FOMO and pursue aligned opportunities
Three questions you must ask yourself BEFORE agreeing to a speaking opportunity or other type of visibility opportunity

Resources Mentioned in This Episode: * A Simple Formula to Pick Your Best Opportunities on Amplify Your Success Podcast episode 189 here * Amplify Inner Circle

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Feel like you can’t keep up with all of the social media posting? Can’t bear to add one more visibility channel to your routine? Wonder how the big names keep up with all of the commitments to keep their brand in front of ideal clients? Well, they don’t. Most of the big brand celebrity experts you see online practice a little visibility secret:

They aren’t everywhere, they are only where their clients are looking!

On Amplify Your Success Podcast episode 240, my guest David Newman, author and keynote speaker, joins me to talk about marketing an expert-based business so that it drives big profits and accelerates results.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * 3 surprising truths about marketing that will help you be more effective * 4 words you can use to replace “marketing” that will make it more fun! * When it comes to marketing and sales, David covers 4 common mistakes people make that keep them in financial struggle. * The ONE area of marketing you must master to be profitable as an expert-based business. * David and Melanie chat about some recent changes in marketing that are affecting online and offline businesses. * How the Expert Profit Formula works. * Why taking action trumps analyzing ideas and opportunities (so you get to results quicker.)

About The Guest David Newman, CSP, is a member of the NSA Million Dollar Speakers Group. He is the host of The Speaking Show Podcast, author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise” (HarperCollins, 2020.) David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe.

Resources Mentioned in This Episode: * The Do It Marketing Manifesto doitmarketing.com/manifesto * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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Publishing your own book is one of the top three ways to command attention as an authority. Just imagine walking the aisle of your local bookstore and THERE is your book on the shelves. Not to mention all of the readers whose lives are changed forever after reading it.

But if your book is stuck in your head or is half-finished because you got stuck then NO ONE is going to benefit. Especially you.

Jennie Nash has a very powerful system that will help you finally finish writing your book and she joins me on Amplify Your Success Podcast episode 239 to reveal her process to complete your book and get it out into the marketplace.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * What the top book writing roadblock is, preventing people from finishing their first draft. * Jennie talks about how to shape your book idea so that the words are easy to write. * The importance of why you are writing the book (and how that affects your inspiration and speed.) * How a writer can keep up their momentum once they’ve started (and it's not just about setting page goals!) * A secret strategy to get unstuck and start writing again.

About The Guest Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to raise the bar on book coaching. Author Accelerator has trained more than 75 book coaches in both fiction and nonfiction through their book Coach Certification program. Jennie’s own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette. Jennie is the author of 9 books in 3 genres and is the creator of the Killer Book Proposal System.

Resources Mentioned in This Episode: * Get Jennie’s FREE 45-page e-book on how an idea becomes a book. * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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Have you ever stumbled onto someone’s website or social media presence and thought, “Wow, this is stunning! They’ve got something I want!”

That reaction is what Hanna Fitz calls a brand “It Factor” and the question is...do you have that kind of brand presence?

There’s an entire strategy that goes into creating a brand strategy and on Amplify Your Success Podcast episode 238, Hanna Fitz joins me to share how a great brand increases your relevance, amplifies your authority and helps you become the most logical choice against a sea of competition.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why an entrepreneur needs a brand to increase relevance. * The difference between an IT FACTOR and an everyday brand. * Hanna shares some of her favorite Luxury “It Factor” name brands. * 5 energies of a great brand * How your brand DNA can give you an aesthetic advantage * A really good reason to specialize to accelerate financial growth

About The Guest HANNA FITZ is an international brand strategist and the founder of the Brand Atelier. She has consulted for luxury award-winning brands and celebrity clients globally and now helps legacy-driven coaches, consultations and service-based entrepreneurs elevate their authority, celebrity, income, and impact online with a world-class brand. She has been featured in global media like Huffington Post, Goalcast, ThriveGlobal, and WhereMilan. In August 2020, Anglia Ruskin University (UK) featured her as their Alumni of the Month.

Resources Mentioned in This Episode: * Discover your It Factor with this FREE downloadable book * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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When it comes to creating more of an impact, your thinking plays a HUGE ROLE over your destiny. Small goals lead to small steps forward. But big goals lead to accelerated growth.

In Amplify Your Success Podcast episode 237, discover how thinking bigger can align you with “magical outcomes” that you can’t plan for! Big, bold goals might feel scary when you set them but they are worth it when you find yourself leap-frogging ahead of your competitor.

Listen in as I get personal and share what happens when setting bigger goals for myself (and how to evaluate if it's time for you to start taking bigger risks and playing a bigger game in your business too.)

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * How your attitude determines your altitude. * When to stick to small steps versus taking big leaps * Why you should focus on a BIG vision that you have no idea how to reach * What happens in your brain and neuro pathways when you think * The reasons why you might be holding yourself back (and not even realize you are in the way) * The most important outcome you can reach by setting scary big goals (and it's NOT about reaching them!)

Resources Mentioned in This Episode: * The Magic of Thinking Big by David Schwartz * Amplify Inner Circle

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Being self-employed can provide a lot of freedom as well as unlimited earning potential. But working for yourself does require an increased capacity to accomplish more success. Just because you hang a shingle doesn’t mean you’ll make money in your own business.

On Amplify Your Success Podcast episode 236, my guest Jeffrey Shaw, author of The Self-Employed Life: A 3 Part Ecosystem for Long-Term Success, shares what is missing for most entrepreneurs that keeps them struggling and overwhelmed with little results to show for all their efforts.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why limited thinking is a significant problem for self-employed entrepreneurs. * Jeffrey addresses why you can’t put strategy BEFORE personal development and succeed long-term. * The importance of daily habits to move the most important business growth tasks to completion. * What your “capacity for success” is and how you can expand it. * What “hug marketing” is and how it can get you outside of the “marketing box”? * The business model of multiples and how it revolutionizes the way you structure your offerings.

About The Guest How many people can say they’ve never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success.

Jeffrey’s TEDxLincolnSquare talk is featured on TED.com and he’s the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customers’ Secret Language and Make Your Business Irresistible.

Resources Mentioned in This Episode: * Jeffrey’s Self-Employed Assessment selfemployedassessment.com * Get the book theselfemployedlife.me

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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When you have your own podcast, one of the ways to monetize is to attract ideal clients. But that can sometimes take awhile to convert those leads into paying clients. Often the podcast host looks to sponsorship and paid guest spots to monetize their effort.

But what if you could generate nearly passive income through your podcast? On Amplify Your Success Podcast episode 235, my guest Matt Wolfe, co-host of The Hustle and Flowchart Podcast with Joe Fier, takes us behind the scenes of their mega-successful show to reveal how they monetize their podcast.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Matt and I talk about the power of events to connect (and realized that’s how we met 14 years ago) * What Matt & Joe experimented with to drive new listeners to their podcast * How they approach big name guests and influencers that make a HUGE impact to the success of their podcast * How Hustle & Flowchart generates income off the back of each episode. * The best way to use affiliate marketing as a monetization strategy. * Two unusual ways Matt & Joe have been growing their podcast. * A valuable technique to systematize their workflow so they only have to work a few days a month

About The Guest Matt Wolfe is an American entrepreneur, podcaster, blogger, affiliate marketer, mastermind host, speaker, and author. He is best known for his podcast, Hustle and Flowchart, co-hosted with Joe Fier. Wolfe began his career in building WordPress websites and blogging in the San Diego area.

Resources Mentioned in This Episode: * The PodHacker Playbook: http://hustleandflowchart.com/amplify * 13 Badass Women Share 13 Badass Tactics for International Women’s Day * My episode on Hustle & Flow Chart Podcast: Growing Your Platform By Leveraging Competitor’s Audiences * Podhacker.com

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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There is a lot of noise on the internet and if you want to get your message across and “win the business” you’ll need to stand out and own the internet.

My Amplify Your Success Podcast guest, Suzanne Evans says:

It’s not enough to put out videos each week.

It’s not enough to speak on stage and make an offer.

It's not enough to have a nice freebie.

You’ve got to 10X your energy, command the attention of your audience and get disruptive. Listen in on episode 234 as Suzanne shares how she built a multiple seven figure business online.

Be sure to join the conversation in the Amplify Your Authority Group.

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Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand?

Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or program is a strategic boss move that everyone needs to learn.

Listen in on Amplify Your Success Podcast episode 233 where I share my “borrowing influence” technique along with my five favorite strategies to rev up your business momentum when you need it most.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * How to fix your sales problem with win-win collaborations * What “borrowing” influence is and why its my favorite form of collaboration currency * How guesting on other people’s podcasts works to jumpstart your influence * My “take the lead” strategy and why it works to stand out as a go-to authority * What’s working on the Clubhouse App to jumpstart collaborations and visibility as an authority * How to borrow influence even if you aren’t into podcasting or video

Resources Mentioned in This Episode: * ClubHouse App (for iphone) (for Android) Note: if you need an invite to Clubhouse, please join me in my exclusive FB Group, Amplify Your Authority as invites are reserved for members. * My Clubhouse profile (I run a room every Monday at 3pm PT)

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Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y

Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales.

On Amplify Your Success Podcast episode 232, my guest Chris Ross, the founder of Winject Network, and the WinWin Effect Podcast joins me to share how he leveraged his massive success in sales to create a collaborative digital network.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How Chris transformed his extensive background in sales into an online network for digital media. * The #1 thing that Chris has used over and over to establish his competitive advantage. * What puts an entrepreneur in the top 1% over their competitors (vs causing a business owner to be “one of the many.”) * Chris shares some of the biggest reasons entrepreneurs don’t succeed in business, even though they are smart and talented. * Why Chris sold his sales consulting empire to start Winject Studios

About The Guest Chris Ross is one of the world's leading experts on high-performance sales teams and is the creator of the sales industry's first privately owned Nationally Accredited program, TCR Consulting Agency/TCR Education.

Chris specializes in training international business executives on his "Win-Win Effect," which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy, and uses this framework to drive goals and produce transformation for marginally performing sales teams.

In February of 2020, Chris assumed the board's Chairman's role, which freed him up to focus on his newest venture Winject, Inc. and Winject Studios.

Having always been fascinated with Broadcasting & Media, Chris has quickly turned his Network Corporation into a podcasting powerhouse. Winject is the home of his Top-Ranked Podcast Show, The Win-Win Effect & Winject Radio. With more than 2,000,000+ downloads in the first year on the shows, Chris hosts he has begun adding other shows to the network to help grow their listenership.

Resources Mentioned in This Episode: * Get on the Wait List for Winject Studios http://bit.ly/winjectstudios-waitlist * Adam Schaeuble, Podcasting Business School * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients.

But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, even if you aren’t a huge influencer.

You’ll feel relief with knowing what really works to move the needle -- and what you should post to get traction without creating a new job for yourself.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why social media can be a valuable lead generation tool for entrepreneurs and service professionals. * The secret to getting traction on social media, even if you don't have large following. * Jennifer’s “go-to” posting guidelines to take the guesswork out of content creation. * The big difference between ads and posts and when to use each to grow your following. * Jennifer’s big bold leap that helped her become a successful business coach.

About The Guest Business coach and author, Jennifer Sneeden, author of Attracting Clients in Uncertain Times has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results.

Resources Mentioned in This Episode: * Get Jennifer’s Book: Attracting Clients in Uncertain Times * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits. We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam.

When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients.

One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Five tips John & Jeremy suggest to pick the right guests for your podcast. * How to engage your podcast guests as potential clients. * What to do to avoid the dreaded podfade stage that every podcaster faces. * How to use LinkedIn to connect with potential guests. * What to do to generate revenue from a podcast when you are just getting started. * John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)

About The Guests Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider.

John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.

Resources Mentioned in This Episode: * Connect with Rise25 Done For Your Podcast Services

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

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Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor.

Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage.

Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How Christine made the bold leap from running a networking organization to running a million dollar publishing company. * What aspiring authors should do FIRST to make sure they write a book that amplifies their success... rather than falling flat. * One of the biggest mistakes authors make when writing their book that causes them to second guess their book’s focus. * Christine’s 4 part transformational book writing process that eliminates writer’s block and procrastination.

About The Guest Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004,

she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.

Resources Mentioned in This Episode: * Join Christine’s Book Breakthrough Quest May 17 - 21st (it’s FREE here!) * Christine’s Get Your Book Done Program * Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here

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To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales.

When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients.

Listen in on Amplify Your Success Podcast episode 228 where I talk through how to pick the right type of niche to help you make more sales -- and stand out as an industry expert.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * What a niche is and why having one will help you be seen as the go-to expert in your field. * How having a niche makes your messaging pop and instantly build that “know-like-trust” factor. * Three different ways you can niche so that you are honing in your message and offer for the right audience. * A fear every business owner has to get past in order to attract more dream clients through their niche.

Resources Mentioned in This Episode: * Get Magnetic Messaging Coaching Program. * John Lee Dumas on The Common Path to Uncommon Success | Podcast Episode 222

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If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns.

Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve got money blocks, you probably are doing a lot of the right things but they never seem to work!

Money blocks don’t have to keep you stuck any longer. Listen in on Amplify Your Success Podcast episode 227 as Polly Alexandre joins me to provide insight into how money blocks show up and an easy way to dissolve them to unleash your full earning potential.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * The 8 top money blocks female entrepreneurs tend to have in common. * How the fear of being more visible is keeping you poor and in struggle mode. * The part your DNA is playing in your financial condition. * Why some entrepreneurs make a lot of money, then lose it all, over and over again. * What the feminine wound around money is and how to know if it's affecting you. * Polly’s simple 4-step process to start dissolving money blocks.

About The Guest Polly Alexandre is a money mindset expert and clearing money blocks is her superpower. She blends her powerful transformational coaching skills with her intuitive energy clearing abilities to help change-makers, visionary creatives and spiritual leaders fulfil their soul’s purpose, and use their creative & spiritual gifts to change the world.

Resources Mentioned in This Episode: * Get Polly’s Meditation Free: Manifest More Money * Struggling to attract more dream clients? Get my free guide to Amplify Your Authority here.

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If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus.

Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals how to tap into the mega buyers on this popular platform and make good money.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * What an e-commerce business is. * How Ann and her husband got started in their Amazon business. * Understanding the e-commerce marketing continuum and its use in amplifying profits. * The three pillars of e-commerce success - cash flow, systems and team - and how these three pillars make an Amazon business successful. * How Ann uses a simple system to transform Amazon into an automated cash machine for her clients.

About The Guest Ann Sieg is the author of three widely acclaimed books on how to attract customers online and generated over 4.2 million in sales from her first e-book over 13 years ago. This all as a result of Ann and her husband losing their auto glass business almost overnight due to a new state law. Ann took her little “side-hustle” business and doubled-down…taking her sales from 2K per month to 90K per month in three months’ time. It was more than enough to bring her husband home. She went on to build an online empire… network marketing, info marketing, affiliate marketing, creating and selling her own products… Ann did it all… to the tune of $20 million+ in sales.

Ann’s training has impacted hundreds of thousands of people worldwide to achieve online success all while working from home. But nothing has matched the rapid success of her e-commerce students. It’s not uncommon for them to see cash flow in the first few days or weeks of starting their businesses. And others have achieved 6, 7, and even 8 figure incomes – many through her free training alone. Ann is passionate to help 1000 people make $10,000 a month and build their own family economy working from home.

Resources Mentioned in This Episode: * Get Ann’s Free Resource: 5 Steps to Amazon Retail Arbitrage * Your Revenue Rush Toolkit

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You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list!

Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read.

Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How Rob & Kennedy spread themselves too thin and almost lost their business. * How email marketing changed since it first emerged as an online business sales tool * What an email open rate is and what it can tell you about the quality of your emails. * What 'value based email marketing' is and how it will get more of your ideal clients reading your emails * An important email protocol that will help your results immensely. * What metrics every business owner who is emailing their list needs to pay attention to

About The Guest They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing.

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

Resources Mentioned in This Episode: * Join Rob & Kennedy in their FB Group for more email marketing tips

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Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed.

Wonder how fear can affect your ability to trust your gut?

Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business.

Join in the conversation in the Amplify Your Authority Facebook Group!

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Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.”

This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decisions and increase success.

Listen in to Amplify Your Success Podcast episode 223 as Angela and I discuss how to get better sleep, and simple shifts in your daily routine that can give you the clarity and focus needed to achieve your next big goal.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How sleep affects entrepreneurs' abilities to lead their business successfully. * A biohack that helps you get more sleep in less time. * What emotional resilience and why attaining this mental state can help you take your business to the next level. * Angela reveals what she discovered during her law career around stress and the impact it has on your long-term health. * How exercise and nutrition impact the quality of decision making. * Angela’s suggested “entrepreneurial diet” that boosts productivity.

About The Guest Angela Foster left the world of corporate law to become one of UK’s leading female biohackers, health and performance coach to athletes and executives. Angela uses a combination of modern science such as DNA analysis with time-honored holistic practices to transform her clients’ health, energy, and performance. Host of The High Performance Health Podcast, Angela never stops researching, experimenting, and sharing her findings at My DNA Edge.

Get Angela’s FREE Resource: * A 4 part video series to optimize the expression of your DNA

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“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein

When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value.

Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a platform to make a significant impact in the lives of others.

John joins me on Amplify Your Success Podcast episode 222 to share some of the pivotal steps he took to catapult the Fire Nation brand and why it took him so long to write his new book, A Common Path to Uncommon Success.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * The big bold move that John made early on that put him on the fast-track to BIG momentum (and becoming a podcasting ICON.) * One of the big lies that self-proclaimed 'experts' in the online business world are perpetuating that is disillusioning the rest of us. * How a lack of a niche creates unnecessary challenges and contributes to a lack of sales * John’s 17-step roadmap to Uncommon Success (and which step is his favorite -- and mine!) * Why John decided to be completely transparent with his earnings report, big failures and online bullies.

About The Guest John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

Resources Mentioned in This Episode: * Get John’s Book, The Common Path to Uncommon Success * Melanie’s episode of Entrepreneur on Fire

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Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.

Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone.

On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helping her clients produce six-figure paydays with live virtual events that keep the audience engaged.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why host your own events can become a profit center for your business. * How to take a live event virtual...and still generate big paydays and wins for the participants. * How an entrepreneur can make a virtual event more profitable. * What some of the big challenges are with virtual events (and how you can plan for this and overcome it.) * Dannella’s advice on collaborating after helping to produce thousands of successful events * A trick to keep people out of Zoom fatigue during virtual events.

About The Guest Dannella Burnett has been in the hospitality and special events industries since the age of 16.

In addition to providing full event production and services through Encore Elite Events, she founded Speakers Need to Speak to provide education, talent management and guaranteed gigs for speakers and sponsors.

Dannella is also a speaker on event and speaker strategies, women’s empowerment, overcoming and networking. She’s a coach for Speakers, Event Hosts, Vendors and Sponsors. She is a creative force that believes in multiple streams of income, collaboration, and always finding the win-win-win combination!

Resources Mentioned in This Episode: * Get Dannella’s Speakers Need to Speak Checklist: https://speakersneedtospeak.com/Giveaway/

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If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee!

As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too.

Listen in on Amplify Your Success Podcast episode 220 as I share 6 areas you’ll need to level up to make sure you are attracting higher caliber clients who are willing (and able) to pay for premium services and are a complete joy to work with.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * It’s okay to raise your standards and attract a higher caliber of clients * Two important areas you must uplevel in your own business to attract higher-paying clients * How to raise your standards and boundaries (especially if you keep saying yes to clients who are not your dream clients.) * What to look for in your message that could be repelling your ideal clients (even though you feel ready for them!) * The most important thing to change in your offerings or client journey to make sure you are irresistible to your “next level” clients

Resources Mentioned in This Episode: * Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent

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If you are scaling your business and are serving a lot of clients who you may never meet, how can you make sure you stay engaged with them as they move through your customer journey?

It's a conundrum that keeps many service providers small. But Matt Barnett found a better way to celebrate customer milestones and engage prospects -- personalized video. .

On Amplify Your Success Podcast episode 219, Matt Barnett, founder of Bonjoro, joins me to share how to use personalized video to connect, engage and wow your customers. Matt shares how a simple 2 minute video, sent through your email system, can set you apart from your competitor’s and create customers for life.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * What "Personalized" video is (and how it's different than videos you might post on YouTube.) * How Matt started using video as part of his sales funnel * What an entrepreneur might do to create more engagement and connection on the customer journey with a personalized video * The significant result Matt and his team started seeing with this strategy (Matt dials in the Return on Investment and Long Term Customer Value.) * Matt takes us behind the scenes of Bonjoro and the challenges they were facing around engagement as a whole and staying authentic as they scaled their business growth. * The importance of systems for client and prospect engagement (and yes it can be authentic!)

About The Guest An Industrial designer & serial entrepreneur, Matt Barnett launched Bonjoro from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. When customers started asking how they could do the same thing, Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story.

Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver for the businesses success. His goal is to be the next Zappos, to be the most loved brand in the world.

Resources Mentioned in This Episode: * Get Matt’s Free Resource: Video Funnels Playbook: https://www.bonjoro.com/videofunnelplaybook

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As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance.

2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person.

On Amplify Your Success Podcast episode 218, Heather Pearce Campbell joins me to reveal a simple five step legal framework that can keep a small business owner out of hot water so they can continue to build profits.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways

Why it's a super risky move as an entrepreneur to not bring in legal support early in your business.
Three big legal risks that online entrepreneurs face (and most don’t even realize they are in a risky situation.)
The big legal nightmare of 2020 and beyond: Hosting live events and COVID protocols
What an entrepreneur who does business online can do to minimize Credit Card Chargeback issues.
Heather reveals a simple framework for dealing with refund requests - a common area of confusion for online business owners.
A simple (and cost effective) 5 step process that can keep a business owner protected from costly legal snafus.

About The Guest Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs and host of Guts, Grit & Great Business Podcast. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice, and The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt.

Resources Mentioned in This Episode: * Free Legal Basics Bootcamp: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/

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Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority.

A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage.

Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting.

On Amplify Your Success Podcast episode 217, Corey Poirer, founder of BLu Talks, shares how he gets his clients booked on branded talk stages -- and why he created his own series, BLu Talks, as a more accessible platform.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * Why branded talks are highly in demand for speakers all over the world * What the top 3 traits of the world's top speakers and influencers are (and how they leverage these traits to land coveted stages like TedX.) * The value of content vs emotional connection when delivering a keynote talk. * How to use eye contact to engage, build rapport and establish a connection with members of your audience. * What the DIP method and the Spider's Method are and how to use them in your preparation to deliver a knockout talk! * ● The inspiration behind Corey’s bold move to launch bLU Talks.

About The Guest Corey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker. He is also the host of the top rated ‘Let's Do Influencing’ Radio Show, founder of The Speaking Program, founder of bLU Talks, and he has been featured in multiple television specials.

A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show.

He has also interviewed over 6,000 of the world’s top leaders.

Resources Mentioned in This Episode: Get Corey’s gift: The Book of Public Speaking www.thebookofpublicspeaking.com

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As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are.

But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and procrastination take over. The root of blocks like this lies in limiting beliefs.

Listen in on Amplify Your Success Podcast episode 216 as I cover the five common disempowering beliefs that are commonly plaguing the daily thoughts of emerging experts (and even some influential business owners) that keep them playing small.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * Why comparing yourself to others can lead to limiting beliefs like Imposter Syndrome * What Tall Poppy Syndrome is and how it can derail even the boldest business owner * The truth about a crowded market when it comes to your fastest path to success * Four “I don’t know how” statements that are keeping you stuck * What’s really happening when your potential client says “I can’t afford you”

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Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?

Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.

On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How Peter scored a coveted big name client by delivering massive value. * Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message. * The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.) * I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.) * One factor you must include on your website if you want to significantly generate leads and increase sales. * Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!

About The Guest Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

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If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.

But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.

On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways * How online business owners can leverage technology to create meaningful connections with their community. * The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs. * The difference between digital experience and digital presence (and why it's a critical distinction to your brand positioning.) * The key factors business owners need to look for as they consider introducing new technology.

About The Guest Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Resources Mentioned in This Episode: * Book A Free Consult With Brandi * Amplify Inner Circle

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Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.

Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?

On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.

Be sure to join the Amplify Your Authority Group to tap into more resources.

Key Takeaways * What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world. * Why entrepreneurs should include hype marketing elements in their marketing efforts. * The surprising skill that rap artists and Martin Luther King had in common. * A simple formula to hype yourself up in an ethical way. * Michael’s philosophy behind “make war, not love.” * The value of connecting with people.

About The Guest Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.

Resources Mentioned in This Episode: * The Hype Handbook by Michael Schein * Check out Michael’s Free Hype Book Club https://www.hypereads.com/list * Amplify Inner Circle

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When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly.

Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * What an Influential Brand is and how it elevates you out of “invisibility” * Why 2021 is THE YEAR to capitalize on your business superpowers. * How to use your signature offering to position your authority (and develop repeatable profits!) * Two ideas on how to take the lead with authority platforms (and it’s a game changer for lead generation!) * How to use stories, case studies and formulas to establish your brand’s influence * My #1 “bold move” to catapult your influence to new levels. * The key that consistently successful influential brands use (and it's so simple you can use it now too.)

Resources Mentioned in This Episode: * Authority Platforms that Boost Business Influence | Episode 95 * How The ROCS Method Exponentially Grows your Sales | Episode 174 * Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent

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Can your financial numbers dictate what direction you take your business if you want to make more money?

You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success and how he learned to see a success path in the financial numbers of his client’s business. You’ll want to listen in to this episode to help you create your next 12 month financial game plan!

Be sure to join the Amplify Your Authority Group to hear more.

Key Takeaways * The typical symptoms business owners experience when they lack proper cash flow. * What topline growth is and what it means to a business. * Three of the most common mistakes entrepreneurs make trying to solve their cash flow problems (and one is something MOST of us do!) * What the 5 steps are in Jeff’s Make More Money plan (and how you can put this into action in your business now.) * Why knowing where you are right now (and committing to stop being an ostrich with their head in the sand) is essential to getting your money situation handled.

About The Guest Jeff Prager, co-founder of The CFO Project. His company has one purpose: to help you make more money. “We created a system where we go through your numbers on a monthly basis and show you what to look at, when to look at it, how to interpret it and what to do about it. And, best of all, you don’t need to understand accounting or finance.”

Jeff’s breadth of experience is remarkable and extremely valuable to entrepreneurs. He’s been a CPA for over 40 years, so he understands all the confusing numbers stuff. But he’s also an author, speaker, and life-long entrepreneur, not just some paper pusher.

He has been a former CEO/CFO and owner of several successful multimillion-dollar companies and has extraordinary experience such as being:

One of the founders of Ashworth Golf Clothing
The CFO/partner of a large land development company
The owner of Strauss Homes, which was once rated as the second largest privately owned home builder in Colorado and in the top 100 privately owned companies of Colorado (2003).

Jeff has helped dozens of businesses become stronger over many many years of entrepreneurship, and business development. Because of his vast experience as both a CPA and a business owner, he has a firm grasp on the challenge’s businesses face whether they’re start-ups or seasoned pros. He's great at simplifying the numbers and an expert at providing a clear road map to improved profitability and cash flow.

Resources Mentioned in This Episode: * Get Jeff’s Book for FREE, Make More Money: The Business Owner’s 5 Step Plan for Bringing Home More Cash

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If you have a business where you sell, teach or deliver training based on your expertise, chances are you understand the value of building a business around your life’s work but you might not know how to earn money with it..

More passion.

A true connection to your big why.

And hopefully a never ending supply of inspiration!

But what happens if you aren’t making money with your life’s work?

On Amplify Your Success Podcast episode 210, I talk with Destinee Berman about what steps to take to actually get paid to do your life’s work in the world and not play it safe or sell out, just because it hasn’t started working yet!

Be sure to join the Amplify Your Authority Group to hear more.

Key Takeaways * How to know if someone is really doing their “life’s work.” * How to earn money and the biggest mistakes people make when it comes to getting paid for their life's work. * The internal work that needs to be done to ensure the work is aligned. * The #1 sign that someone is selling out on your life’s work (and the cost it has on your health and wealth.) * What someone can do right away to monetize their life’s work.

About The Guest Destinee Berman is a modern marketer, host of Own Your Calling Summit, and a seven figure launch strategist for experts and educators.

With 15 years of marketing experience in Silicon Valley with clients like Twitter, HP and Microsoft -- she left to step into her calling in 2014. She has since launched dozens of digital schools in the personal growth and spiritual self-help markets, generating 15M in revenue the last 5 years. Her passion is helping experts multiply their impact and income through the power and scale of digital courses.

Resources Mentioned in This Episode: * Get Destinee’s Resource, Turn Your Vision into the Profitable Online Course your Audience is Waiting for * Amplify Inner Circle

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If you’ve been thinking about getting your message out there on podcasts and virtual stages, but you are holding back because you just don’t feel confident about the podcast pitch process, then tune into this special edition, On Air Coaching for Joyce Buford, host of SecondWind With Joyce.

Podcast guesting is proven to do three things: help you increase your own podcast downloads, attract ideal clients and elevate your authority. But if you don’t know how to deliver a magnetic interview, then you’ll find yourself wasting time and energy. I take my Amplify Inner Circle member through the Get Magnetic Messaging system to help her get “podcast guest ready.” As you listen to Amplify Your Success Podcast episode 209, imagine yourself in the “love seat” as if I was coaching you directly, and I know you’ll walk away with a few great strategies to amplify YOUR guest expert experience.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * I coach Joyce on naming her podcast topic to increase chances of getting booked from her podcast pitch. * What to put on a one-sheet so that it's magnetic to podcast hosts as well as making it binge-worthy to a podcast listener. * When to use a question in your copy (and when you shouldn’t because it will turn off an ideal client.) * The difference between a feature and an outcome (and why it matters when you are writing up your topic description) * I help Joyce fine-tune the interview questions (and help her create her “Golden Thread” that moves passive listeners into paying clients.) * Joyce and I tease out a Bold Influence Formula and a catchy metaphor to make her delivery more compelling * I take Joyce through an inner “Amplify” visualization to boost up her confidence and magnetize the right podcasts for her to get booked on.

About the Expert: Divorcing in midlife after 23 year of marriage, Joyce Buford discovered that fulfillment, joy and thriving in life is possible. After spending years seeking a better way, Joyce discovered her SecondWind delivered a roadmap that she’d only dreamed of for many years.

But the real journey began once Joyce discovered the power of a coach. Today Joyce Buford is a SecondWind Coach and Mentor for Vibrant Women ready for wanting to get that SecondWind in their lives. She is the host of SecondWind with Joyce Podcast.

She works exclusively with women dreaming for life that allows her to thrive and live a fulfilled, passionate life every day. With over 20 years as a business professional, wife, mother, and Director of a Children’s museum, Joyce now hosts the SecondWind With Joyce podcast and is author of Effortless Happiness. Joyce balances working with clients to shorten life events into smooth transitions along with adventures with her children Lauren and Christopher.

Resources Mentioned in This Episode: * Secondwind With Joyce Podcast * Get Magnetic Messaging to work with me on making your podcast guesting magnetic * Amplify Inner Circle * Amplify Your Authority FB Group

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As you grow to new levels of success, don’t be surprised if you encounter new upper limits. An Upper Limit, a term coined by Gay Hendricks in his book, The Big Leap, kicks in when your unconscious mind feels its hit the top of what feels good to achieve. Think of it like the limiter on your car’s gas pedal, once you hit this limit, and because you don’t fully believe you can have more, you might just start sabotaging your next level of success.

I’ve hit these upper limits many times, and you should if you are growing and evolving in your business. What you do when you hit these new limits can make or break your chance of bigger success. Listen in on Amplify Your Success Podcast episode 208 as I share how to recognize your Upper Limit when you hit it, and how to dismantle those limits so you can continue to grow.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways * How Gay Hendrick’s term, Upper Limiting, could be a game-changer for any business owner * Key symptoms of an entrepreneur that is hitting their upper limits, but not realizing the impact. * What over-efforting, over-working or over-delivering is telling you about your upper limit * Why getting sick or hurt just after a big win could mean you have a “fear of success” * Five things to do to dismantle your Upper LImit so it no longer holds you back

Resources Mentioned in This Episode: * Gay Hendricks, The Big Leap Book * Amplify Inner Circle

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A client emergency comes up, a project takes longer than expected, a time-sensitive opportunity comes up and next thing you know months have passed without any progress.

Instead of feeling defeated or giving up, look at the excuses you are making.

Chances are you’ve trained your brain to make really compelling excuses for why you can’t afford it, don’t have time or know how.

So let’s discover a better way, banish those excuses that derail your progress and become unstoppable! On Amplify Your Success Podcast episode 207, I talk with Victoria Pelletier, author of Unstoppable, on how to recognize the excuses that hold you back in life and business.

Be sure to join the Amplify Your Authority Group to hear more.

Key Takeaways * The power of obstacles to forge an unstoppable personal brand. * What an entrepreneur or business owner can do differently to start feeling unstoppable (no matter what challenge they are facing.) * What becoming an executive at a young age taught Victoria about success. * How Victoria brought her personal unstoppable brand to her work (and became IBMs #1 social seller per LinkedIn.)

About The Guest Victoria Pelletier is the Vice President of IBM’s North American Talent & Transformation practice; she is a senior executive with over two decades of progressive experience in strategy, operations, growth initiatives, and business and talent development.

She is a visionary leader with a passion for innovation, creativity and Diversity & Inclusion. In fact, Victoria has won both the 2020 Mentor of the Year award from Women in Communications & Technology AND the 2019 HSBC Diversity & Inclusion in Innovation Award.

Victoria serves as a board member for several organizations; she is also a published author, in-demand public speaker and appears regularly on national TV. An inspiring professional with impeccable credentials, Victoria is a trusted voice among peers and emerging executives.

Resources Mentioned in This Episode: * Get Victoria’s Book, Unstoppable
www.victoria-pelletier.com * Amplify Inner Circle

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Have you ever had sales conversations where something went awry...and you just couldn’t figure out what went wrong? Maybe you need a little facial intelligence training?

Rapport and connection is critical and any good salesperson and all service professionals know that the chances of a client enrollment goes up when the potential client feels that “Know Like & Trust” factor.

But sometimes, you think there is rapport but the prospect just isn’t feeling it! Even though they are saying the right things, their face could reveal their true feelings. On Amplify Your Success Podcast, I talk with Facial Acuity expert Michelle Butt about how we can start tuning into the visual cues humans give in their facial expressions to help us guide them through the sales conversation. This is such a unique skill set that you’ll have an unfair advantage over your competition.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

What facial Intelligence and how it can be used in a variety of sales conversations to improve outcomes.
Why facial acuity can give you a leading advantage in sales, negotiations, leadership development and even as you are coaching your clients.
What eyebrow movements can tell us about a client’s inner decision making.

About The Guest Michelle Butt, creator of the Facial Intelligence™ body of work, has come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.

After more than 10 years of studying human communication, she understands how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).

By creating and implementing the F.A.S.T Method (Facial Acuity Sales Tactics), she has helped herself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.

Michelle holds an Honours BA in Linguistics from The University of Toronto, is a Master Coach and a Facial Intelligence Expert and has been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.

All her research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.

Resources Mentioned in This Episode: * Get Michelle’s Free Resource: The FAST Method for Sales www.michellebutt.com/fastguide * Your Revenue Rush Free Toolkit

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You’ve got this side hustle idea. Maybe it's a new venture for your current business or you are starting up a brand new business. Do you know when it's time to put the proper legal protections in place?

Nine out of ten times, an entrepreneur has waited too long to protect their online business!

On Amplify Your Success Podcast, Robert Wright, PLLC, joins me to share the advice he’s given thousands of business owners on when to seek out legal counsel and establish the proper business protection.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways ● What a side-hustle is (and why they are so CRAZY popular, especially right now.)
● The signs you are a side-hustler that needs protection.
● Some of the big myths about entity formation and why most entrepreneurs wait way too long to set up their proper business foundation.
● The problem with bootstrappers who use Mycorporation and other cheap solutions.
● What should a business owner look for when hiring a business lawyer.

About The Guest Robert Wright is the founder of Wright Law Office, PLLC - a boutique virtual law practice that helps e-commerce sellers across the globe protect and scale their online businesses.

Since launching his practice, Robert has advised thousands of e-commerce sellers on how to protect their personal assets, bulletproof their brands, weaponize their works and safeguard their sales online. To better understand the needs of his clients, Robert launched his own physical products business and currently sells in the United States and throughout Europe.

Resources Mentioned in This Episode: * Schedule a Compass Call With Robert * Your Revenue Rush Free Toolkit

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The more complicated your business becomes, and the more you scale your growth, the more decisions you’ll have to make.

Recently I heard Robert Brus, host of Go All In, talk about Decision Fatigue when he joined me on episode 202. A light bulb went off and I realized how often I have hit this emotional fatigue state when making lots of decisions during growth.

Curious, I researched how to beat Decision Fatigue in order to make better decisions faster in my small business.

Listen in to hear what I discovered that’s helping me stay out of fatigue and make better decisions.

Key Takeaways * What Decision Fatigue is and why it has become a common problem for leaders and business owners. * The surprisingly simple thing that CEOs like Steve Jobs and world leaders like Barack Obama do each morning to keep their decision capacity high. * Three signs that you are experiencing Decision Fatigue and may not know it. * Feeling the sting of this emotional fatigue? 5 things you can do this week to get back to productivity and better decision making. * How to leverage your team to get through routine decisions that bogg you down.

Resources Mentioned in This Episode: * Make Decisions With Your Inner GPS, Episode 014 * Robert Brus, Go All In Podcast (and his episode on Amplify Your Success) * Amplify Inner Circle

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Going All-In means you are fully committed to success and you’ve learned to master your mind. This mindset is very different from many entrepreneurs use in their business. The key is what you do when things get challenging! Do you “double down” and find a way to make it work? Or do you give up and jump to the next idea, hoping THAT will be the winning business?

Mindset is so important that I asked author and fellow podcaster, Robert Brus to join me on Amplify Your Success Podcast episode 202 to share how he is Going All In -- and how to master your mindset to tap into this powerful force for success.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * Why Robert walked away from a 7 figure, highly successful consulting business. * What it can mean for an entrepreneur to Go All-In on their business. * The surprising effect that Going All-In has on your productivity and ability to achieve. * Robert covers a few signs you are not all in (and these might just surprise you!) * Robert’s formula to setting self up for success * The 7 pillars to master your mind * The impact that “decision fatigue” can have on your stress levels

About The Guest Rob Brus is the Founder of Go All In, a podcast centered on deep-dive conversations with guests to learn from their unadulterated failures and euphoric successes. He has interviewed BIG names like Grant Cardone on his podcast and people from all walks of life with amazing 'all in' stories that listeners can draw inspiration from to 'do whatever it takes' and live life to its absolute maximum potential.

With over 15 years of digital marketing and business development experience, Robert strategically connects industry experts, executives, thought leaders, and podcasters on Go All In to build connections and create impactful stories and lessons that will bring value to the world.

He recently released his Masterclass: Master Your Mind and Go All In, which is a culmination of his 15 years of entrepreneurial experience, 400+ podcast interviews, and 10+ years in the army.

Resources Mentioned in This Episode: * The 7 Pillars of Mastering Your Mindset Masterclass https://goallin.com.au/master-your-mind-mini

Team of Teams book by General Stanley McChrystal
Your Revenue Rush Free Toolkit

Team of Teams: New Rules of Engagement for a Complex World

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As a business owner, hiring independent contractors can be a great way to get more done. But these days, there are some tricky laws in the United States (and especially California) that define whether someone needs to be categorized as an employee or an independent contractor. Not to mention the confusion many service professionals are facing with some fuzzy boundaries around client expectations.

I asked a legal expert to join me on Amplify Your Success Podcast episode 201 to talk through the in’s and out’s of hiring independent contractors so you stay out of trouble with the law!

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * What the difference between an independent contractor and an employee is (hint: it's not the commonly understood definition.) * What the 3 factors of mischaracterization are and how they can put you in “hot water” as a business owner who uses independent contractors. * The big exemption for independent contractors (does it apply to you -- or your virtual contractor?) * How to determine if someone is an independent contractor using the new law. * 4 simple things you can do as a business owner to protect yourself.

About The Guest Nicole Cheri Oden is an attorney licensed in the State of California for over 8 years.

After 4 1/2 years at a big firm, she became a mama. She knew that if she wanted to be present while her daughter grew up, she had to make some big changes. So she started her own law firm and spent the next 2 years learning how to actively create a work-life balance while teaching other women to do the same thing.

After receiving countless questions from other online entrepreneurs who were just so overwhelmed with legal, she pivoted in her coaching to offer legal templates to take the expense and overwhelm out of the process for them. Because while you don’t have to devote all your time, energy, and money to addressing legal issues, as an entrepreneur you do have to become familiar with the law.

Nicole also works one-on-one with California based business owners for custom contracts and policies.

Resources Mentioned in This Episode: * An Online Entrepreneur’s Guide to Starting a Business (for an overview of the legal issues to consider as an online business owner)https://nicolecherioden.com/guide/ * Your Revenue Rush Free Toolkit

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I’m celebrating 200 episodes of Amplify Your Success Podcast this week! With “podfade” at an all time high and entrepreneurs abandoning their podcasts because it “just wasn’t working,” I hope you’ll discover in these five lessons learned after eight years podcasting (and two popular podcasts later) how to create a powerful podcast that YOU and your community love.

Listen in to hear the same advice I’d give my $22k Amplify Mastermind members and I share from stages all over the world that will help you monetize your podcast.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * Lesson #1 - Why you aren’t just creating a podcast but an intimate connection with a listener and community where the Know-Like-Trust Factor is invaluable. * Lesson #2 - How to avoid the “build it and they will come” myth - my five best strategies for attracting listeners to your show. * Lesson #3 - Why your podcast is WAY more than a lead generation tool. * Lesson #4 - Why I went beyond podcast guesting to start my own podcast (and how to know when you should too!) * Lesson #5 - Don’t give up on your podcast before the pay off occurs (there IS more than one way to monetize your effort to be the host of your own show.

Resources Mentioned in This Episode: * Small Business Optimizer Show (my former podcast) * Food Heals Nation Podcast * Spirit, Purpose & Energy Podcast * Podcasting Business School * Entrepreneur on Fire Podcast * Amplify Your Success Community

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Have you ever heard of the go-giver way? Businesses needs sales but selling isn’t always an entrepreneur’s favorite activity. Sales training can help, but there often mainstream systems miss out on the mindset component. Bob Burg, co-author of the Go-Giver series of sales training, has a unique set of values around selling that has become a go-to for business owners and sales people who value giving as much as receiving.

Bob joins me on Amplify Your Success Podcast episode 199 for a mini sales training that will give you practical advice to transform your results (yep, this episode is jam-packed full of sales tips and mindset shifts!)

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * The process of predictably achieving a goal is and how it helped Bob overcome “mediocre” sales. * What “selling the go-giver way” really is. * Why you want to be a “go-giver” or “go-getter” - but not a “taker” - in your business. * How The Go-Giver uses The Law of Value to grow profits while continuing to deliver massive value. * The Golden Rule of Sales and how it can help any business owner by leaning into other people’s wins. * Bob reveals why giving and receiving are two sides of the same coin (and why this principle is key for free market success.) * What the biggest fear of most salespeople is (hint: it's not the fear you think it is!) * How vicarious experience of your prospects can help boost the “know-like-trust” factor in the buying process. * A simple question and a common emotional state that will help you navigate objections more effectively. * Using the bridge technique to ask for referrals so you actually receive more of them from your best clients.

About The Guest Bob Burg is a sought-after speaker at company sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 950,000 copies and it has been translated into 28 languages.

The book he was first known for is Endless Referrals: Network Your Everyday Contacts into Sales considered by many a "sales classic” which has sold over 300,000 copies and to this day is credited by many top sales professionals to be THE book upon which they built their sales success.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Resources Mentioned in This Episode: * Get Bob’s “Selling The Go-Giver Way” free mini-course. https://thegogiver.com/selling/ * Endless Referrals Book * The Go-Giver Book * Your Revenue Rush Free Toolkit

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A membership site is a popular business model...but is this the right model for YOU? Membership programs can produce six and seven-figure revenue (while it leverages your time and knowledge.) But not all membership programs work well, and many online business owners launch their membership site only to get a dribble of clients.

However, Catherine Watkin has been growing a thriving membership program with a 96% retention rate -- and has discovered there is a very simple reason hers works so well.

Catherine joins me on Amplify Your Success Podcast episode 198 to share her secret to growing her business through her membership site.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * The key question to decide if a membership site is the right business model. * How Catherine launched her membership program. * The super-simple reason Catherine experiences a high retention rate of 96% when a "good" average retention rate for membership is 90%. * Where a membership fits into a typical business model. * What 3 pieces of advice Catherine has for a business owner BEFORE they launch a membership program.

About The Guest Catherine Watkin, the founder of Selling from the Heart, is the UK’s leading expert in authentic and heart-centered sales. She works with business owners who feel called to make a difference to others but struggle to get clients because they feel so awkward when it comes to selling their services.

Through her online course and membership, she teaches them how to sell in a way that feels authentic and comfortable for both them and the client - so they are finally able to do the work they know they are here to do. Catherine is an inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.

Resources Mentioned in This Episode: * Take Catherine’s Authentic Sales Style Quiz: Discover what your natural strengths are when it comes to sales (even if you can’t see it yet), as well as what why you might currently be struggling with sales, including some tips to get you started having more effective sales conversations – that you can actually enjoy! https://catherinewatkin.com/quiz/

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As a leader, there will be times that a business challenge arises and everything you planned goes out the window. Global events (you know, like a pandemic or industry crash) can send your team into a motivational tailspin and productivity drops. Even a simple launch fails and frustration amongst team members can create a need to lead differently.

This is the time you need to know how to lead your team through business challenges, according to Tony Martignetti. I talk with Tony on Amplify Your Success Podcast episode 197 about what business leaders can do to help your team members feel more inspired, clear on their action steps, and keep your business profitable.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * What teams really need from their leader (or business owner) to navigate through a business challenge. * The three types of challenges that surface that require a business owner to change tactics. * What the leader’s role is during a crisis or business challenge. * How a business owner, CEO or leader can ensure that changes “stick” and the team follows through on new initiatives. * What some of the traits are of an inspired leader (and why these traits are needed right now more than ever!)

About The Guest Tony Martignetti is a leadership coach, entrepreneur, idea generator, and people connector. He brings together practical experience, formal training, and extreme curiosity, to elevate leaders and equip them with the tools to navigate through change.

He guides people to find clarity in their lives, so they are energized, fully present, and unstoppable. When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live an inspired life.

Resources Mentioned in This Episode: * Get Tony’s free resource,7 Traits Of An Inspired Leader https://www.inspiredpurposecoach.com/7traits

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When it comes to marketing are you taking into consideration your customer’s mindset when they are making the purchase so you know how to sell the way they want to buy?

If not, you are missing one of the most important elements of marketing and sales. According to my guest on Amplify Your Success Podcast episode 197 Kristin Zhivago, if you understand the customer’s Mindset, and make an offer that appeals to their specific Mindset, all of your marketing efforts, in any channel, will work as they should. Your customer will get what he or she wants, and you will get what you want: a sale.

Listen in on Amplify Your Success Podcast episode 196 to hear Kristin’s revolutionary way of marketing that’s transforming the results of her clients.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * How buyers are buying differently than they have in the past impacts how to sell what they want. * The four types of scrutiny that impact each sale. * What Mindset driven marketing is and how it plays out in your sales process. * What’s REALLY in the way of companies selling the way their customers want to buy (if your sales are slow, you’ll want to know this!) * How a business owner or CEO can fix their sales process and tap into the secret buying language of their clients.

About The Guest Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago and her team of digital marketing experts focus on helping clients meet their revenue goals by using “Mindset-Driven Marketing,” which matches the offer to the Mindset for a positive outcome.

Zhivago spent years in the tech industry doing revenue coaching, marketing and sales turnarounds, and creating campaigns. As a leading marketer working in Silicon Valley in the wild west days, she introduced many of the technologies we all use today, including email, voicemail, spreadsheets and dozens of other applications, semiconductors, personal computers, industrial control systems, touchscreens, telecom and networking equipment, security systems and more.

Resources Mentioned in This Episode: * Get Kristin’s Free Guide: How to Sell The Way Your Customer’s Want to Buy https://zhivagopartners.com/

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People who create content for their online business are sitting on a copyright goldmine…and they don’t even know it. It’s true—blog posts, photos, articles, podcasts, videos are all Intellectual Property. Even with the best practices, way too many entrepreneurs experience a rude wake-up call and are shocked to find their valuable property on someone else’s website because they didn’t protect their content.

So many experts have become victims of content theft, and it is a nightmare to pursue these thieves. The problem of content theft is escalating; its impact is in the millions of dollars. Some of these entrepreneurs are so frustrated that they even stop leveraging the value of content marketing...and that is a huge mistake as well!

It's time to reclaim your content goldmine and protect it so you can leverage it to attract clients-- without worrying your precious ideas will be stolen.

My guest Barbara Ingrassia is a copyright expert who specializes in helping online business owners and content creators protect their content and unique ideas so they can share them without the worry.

Listen in on Amplify Your Success Podcast episode 195 to hear Barbara’s valuable advice (and how she used Get Magnetic Messaging to help her spread her message on podcasts!)

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * What a content goldmine is and how to know if YOU need to protect your content. * Why Barbara started her business as a copyright expert in her golden years (if you are thinking of shifting gears later in life you MUST hear her story!) * Six examples of valuable online content that entrepreneurs and online business owners are prolifically creating that must be protected by copyright! * Four steps you can take today to start protecting your content goldmine (and keep it from sliding into content quicksand.)

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Did you start a podcast to help fill your real estate coaching program or to drive leads to your business?

Hosting your own podcast is a valuable authority positioning platform, but getting that podcast to drive qualified leads to your own business can be tricky.

My guest J. Massey, author of the Cash Flow Diary and host of the Cash Flow Diary Podcast, stumbled into being a podcaster completely by accident! But once he did, he noticed his podcast had a profitable impact on his coaching business. Listen in on Amplify Your Success Podcast episode 194 to hear J’s unique path to becoming a top podcaster -- and how he’s leveraging those listeners to fill his coaching programs.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * How J. Massey accidentally started a popular real estate coaching podcast, simply by wanting to teach his kids what he does. * What J. did that caused podcast listeners to become coaching clients. * J’s secret to delivering massive value and growing the listenership of his successful podcast, com. * How J’s book, Cash Flow Diary, became a part of his client attraction process. * A unique aspect of J’s life that is a catalyst for him to take bold action and continue to grow

About The Guest 1. Massey is the CEO and Founder of Cashflow Diary, a training and development brand for building short-term rental entrepreneurs. Before Cashflow Diary, J raised capital and invested in traditional real estate (single-family homes, note brokering and holding, cell phone towers, commercial real estate, and apartment buildings). J built a community of thousands of like-minded people from 16 countries that he learns from every day and shares his knowledge through his Cashflow Diary podcast, YouTube channel, Facebook groups, and annual Short-Term Rental Summit training events.

Resources Mentioned in This Episode: * Claim your copy of the Free Short-Term Rental Playbook at https://cashflowdiary.com/howmanyunits and set a cash flow goal with J.

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Your competition could become your #1 lead source -- and you don’t have to pay for expensive FB ads or do anything shady.

I generated multiple six figures in my first few years in business by tapping into the prospect pools of my biggest competitors -- and it was always a win-win-win. But first, you’ll need to understand the key principle to unlock this powerful lead generation strategy.

Listen in and I’ll share how on Amplify Your Success Podcast episode 193 -- and you’ll uncover one of the best ways to accelerate your prospecting process.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * How I aligned with my competitors early on in my business (and generated easily over $500k in new business.) * The key to unlocking a valuable lead source prospect pool so that it's a win-win-win for you, your colleague and your new clients. * Three different ways you can tap into your superpower and accelerate access to prospects who NEED WHAT YOU DO! * Why I like podcast guesting MOST of the three strategies (hint: its low-cost and highly effective for everyone involved.)

Resources Mentioned in This Episode: * How to Consistently Generate High Quality Inbound Leads with Tom Poland | Podcast Episode 186 * Get Magnetic Messaging Program

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We’ve all had lost leads in some way. Have you ever had that perfect conversation with a potential client only for them to “ghost you” and never return? You might wonder, “Should I follow up on these lost leads?” or “Am I being too stalkerish if I email them a few times?”

Knowing what to do with those “lost leads” is always a bit of a quandary. Chances are though you’ve lost some leads that you could entice back into a sale! My guest on Amplify Your Success Podcast episode 192 is an expert at helping people reclaim those leads that most people dismiss.

Kimberly Weitkamp joins me to share a few of her proven strategies to move those losses into interested prospects and help you convert some sales!

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * The surprising reason most leads get lost (and the super simple remedy that can improve sales by 50%) * The rule of thumb for how often you should stay in touch with a prospect who isn’t ready to buy. * The definitive sign it's time to let your ‘lost lead’ go and create space for your perfect clients. * Kimberly’s tried and true method to stop leads from getting "lost".

About The Guest Kimberly Weitkamp is a successful marketing strategist and conversion copywriter. She’s the host of the Audience Converter Podcast and co-host of Chatting with Copywriters. She developed the Audience Conversion Method to help entrepreneurs convert their audience from strangers to loyal fans.

Kimberly works with her clients to attract, build and grow an engaged audience to create long-term customers through email marketing, conversion copywriting and storytelling. She's dedicated to helping more people in the world make a positive impact by building their community through the right marketing and strategy.

Resources Mentioned in This Episode: * How to Craft the Perfect Welcome Series https://theaudienceconverter.com/giveaway

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Entrepreneurship can be really messy. Once you set your sights on leaping into the 7 and 8 figure revenues as a business owner, that messiness often gets transferred to your style and prohibits your leadership success. A messy leader can quickly derail the growth you’ve worked so hard to create.

If you want to scale your business, you’ll need to learn how to lead successfully. My guest on Amplify Your Success Podcast episode 191 knows how quickly leadership can become a management mess. Scott Miller, VP of Thought Leadership for Franklin Covey, is a highly creative person who quickly discovered the cost of messy management. As he discovered a better way to lead, he documented at least 30 ways to achieve better results and shares them in his best-selling book, Management Mess to Leadership Success.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways * What a Management Mess is (and why even entrepreneurs are not immune to making a mess in their team and their business growth.) * How a business owner can recognize if they are being a total ‘Management Mess’ (before they lose key team members or destroy important business relationships.) * Scott’s personal story behind writing Management Mess (and how he got Franklin Covey on board to support his side-hustle.) * The one challenge that every business owner should give themselves FIRST to create leadership success.

About The Guest Scott Miller is a 24-year associate of FranklinCovey and serves as the executive vice president of Thought Leadership. Scott hosts the world’s largest and fastest-growing podcast/newsletter devoted to leadership development, On Leadership.

Scott is the author of the multi-week Amazon #1 New Release, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and the Wall Street Journal best-seller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team. Scott authors a weekly leadership column for Inc.com and is a frequent contributor on podcasts, and webinars.

Previously, Scott worked for the Disney Development Company, and grew up in Central Florida. He lives in Salt Lake City, Utah, with his wife and three sons.

Resources Mentioned in This Episode: * Get Scott’s book Management Mess to Leadership Success * Franklin Covey * Get the Magnetic Messaging Program

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Got money issues? Are your bills greater than your bank account and you don’t know how to get ahead? Does your financial situation keep you from investing in your business so you can grow your reach?

What if you could take control of your money so you stop feeling like money is controlling your choices?

On Amplify Your Success Podcast episode 190 Karen Abrams joins me to share what’s really causing your money issues and how Theta healing can help you break free of money blocks, instantly improve your relationship with money and heal those money gremlins once and for all!

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

How you can identify that "one thing" that is holding you back from reaching your true potential.
The tell-tale signs that a person is holding themselves back around making and having money.
Where deep beliefs about money come from (this one might just surprise you.)
What Theta Healing is and how it helps unblock money issues.

Revitalizing Your Health and Wealth evening meditation, geared to helping heal your health and your relationship with money.

About The Guest

Karen Abrams is a UCLA educated entrepreneur, Master Theta Healer and gifted intuitive. For more than 17 years, she has helped professional women release self-sabotaging habits and gain confidence, financial security and personal fulfillment.

Karen works with clients and groups worldwide to transform their subconscious beliefs and break free from trapped emotions, traumas and limiting mindsets, to build the success they desire and deserve. She is known for integrating her energetic work with practical tools to bring about powerful results.

Karen’s keen sense of humor, insight, and healing abilities have made her a rising star on radio, podcasts and the international telesummit circuit in the Human Potential movement.

Resources Mentioned in This Episode:

Get Karen’s morning and evening money meditation FREE at Thinktheta.com
Amplify Your Success Community

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If you’ve ever said yes to an opportunity only to later discover it was a complete time-suck and didn’t deliver your desired results, then you know how important it is to pick good opportunities.

Back in my Fortune 500 days, I learned a very valuable way to weed out the bright, shiny objects to uncover the most aligned opportunities. It all starts with an Opportunity Filter.

Here’s just a few of the areas of your business you can use an Opportunity Filter:

A potential speaking gig or virtual event
Evaluating a “cool idea” for a new offering
Deciding on which trainings or events to attend
Whether or not to move forward on a partner deal or promoting a colleague

Knowing what opportunities should get your YES is a valuable skill to have, but most entrepreneurs chase opportunities that take up time and energy…often with dismal results. But when you learn to evaluate the opportunities that seem to flow in like a firehose, you’ll find you have more time to make the RIGHT opportunities successful.

On Amplify Your Success Podcast episode 189, I’ll reveal five questions you must ask before you say YES to that next opportunity.

Be sure to join the Amplify Your Success Community to access additional training on this topic!

Key Takeaways

Why saying no to “distractions” is the key to eliminating overwhelm in your life and business.
What an opportunity filter is and why even Fortune 500 companies use them to protect the time and resources of their assets.
The difference between values and priorities (and which one often suffers in decision making)
Why your opportunity cost needs to factor in to your decision making so you don’t derail your most important projects.
How Cuba Gooding Jr’s famous line “Show Me The Money” will break your tendency to chase “money pit” opportunities
My go-to final decision-making technique that NEVER fails to make the best decision for my happiness, joy and prosperity

Resources Mentioned in This Episode:

Amplify Mastermind
Get Magnetic Messaging System

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Does the idea of sharing your message from stage light you up or cause you to want to hide out?

Speaking on any stage – whether a 500 person in person audience or a virtual event with thousands – can cause some people to feel so much fear that they shrink away from the opportunity to spread their message and attract clients.

On Amplify Your Success Podcast episode 188 Victoria Lioznyansky reveals how to tap into your confidence to share your authentic message while debunking some common myths about how to overcome your public speaking fears.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

Victoria debunks a common myth about speaking being a natural talent.
• Why common advice like, “fake it till you make it” and practice, practice, practice are the WORST things you can do if you have hidden fears.
• What the one thing you should focus on in order to craft a great talk, whether on stage, on video, on podcast or on a livestream.
• What to do if you make a mistake during your talk or presentation.

About The Guest

Victoria Lioznyansky teaches introverted entrepreneurs and business professionals how to overcome their fear of public speaking and become confident, compelling, captivating speakers.

After moving to the US two decades ago with limited English, Victoria overcame her crippling fear of public speaking to build several businesses, teach in a variety of industries, and speak in front of small and large audiences.

Taking her own experiences going from scared to sought-after speaker, Victoria founded Brilliant Speakers Academy®, an online public speaking coaching program for introverts.

Resources Mentioned in This Episode:

Get Victoria’s Free masterclass "Four steps to overcome your fear of public speaking and deliver a powerful presentation in front of any audience” (whether it’s live on stage, in a meeting, on video, a livestream, or a podcast) https://www.byvictorial.com/4steps

Amplify Your Success Community

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Have you ever talked yourself out of following up with a potential client? Do you get uncomfortable in sales conversations? Selling is a key part of business success but if you get stuck in The Ick Factor, you might be dropping the sales conversation prematurely, which will significantly impact your revenues.

What if you could get past the Ick Factor and master the art of closing more deals with your perfect clients? Well my friend Christine Schlonski teaches heart-based entrepreneurs and business owners how to sell with more heart.

On Amplify Your Success Podcast episode 187 Christine, who hosts the HeartSells Podcast, joins me to reveal a simple shift in your thinking that can lead to a big shift in your financial success!

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

How Christine became a masterful sales trainer with over 7 figures in sales.
What the biggest common sales challenges are for business owners today.
Three really important changes you can make immediately to get past The Ick Factor in sales.
Why selling can be fun (this one shift makes you UBER Attractive to potential clients too!)
Why Christine teaches “Sales is Love” (and believes this mindset is invaluable to break six (or seven) figures in revenue.

About The Guest

Christine Schlonski, Queen of the Sales-Success-Mindset is a Lifestyle entrepreneur, the Host of Heart Sells! Podcast and the creator of Heart Sells! Academy.

Christine works with heart-centered, impact-driven entrepreneurs who love what they do but feel very uncomfortable when it comes to selling their products and services. She shows them how to sell with ease, grace, and confidence and helps them to ask their price while being authentic in the sales process and true to their values.

Christine’s experience includes over 12 years in successful selling and closing High-Ticket Live Events in the corporate world. As a top producer and Sales Director, she has made millions in revenue herself and through the successful sales teams, she's built throughout her career.

In her heart, she truly believes that Sales is Love and that everyone can learn how to sell while being authentic and enjoying the journey.

Resources Mentioned in This Episode:

Get Christine’s Empowerment Notes Gift com/empowerment
Amplify Your Success Community

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To have a successful business, you have to have a consistently flow of ideal leads entering your sales process.

Even better is if you have a system that can predictably deliver those leads every week! There is a big difference in the quality of leads from inbound marketing versus outbound marketing (which can be expensive and unpredictable.)

On Amplify Your Success Podcast episode 186, I’m joined by Tom Poland, multiple best-selling author of the Leadsology® trilogy, who joins me to share his brilliant three-part marketing model that delivers a steady stream of prospects into your business.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

Why the Leadsology 3-part marketing model is key to generating consistent, predictable leads that can turn into thousands of dollars of monthly revenues.
What the difference inbound and outbound marketing is (and why using inbound can make marketing EASIER.)
How to use O-P-N to access a high-quality, inexhaustible source of new leads.
Tom’s primary marketing asset that he’s used over and over again to attract and convert high-paying clients.
A surprising suggestion for a Call To Action (if you aren’t doing this, you are most likely having too many sales conversations with people who will NEVER buy.)
Confirm vs. convince: The key to successful consultation enrollment conversations.
How to mitigate the biggest obstacle for qualified prospects to make that final buying decision.

Resources Mentioned in This Episode:

Get Tom’s FREE Resource FiveHourChallenge.com
Leadsology Book
Amplify Your Success Community

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As an entrepreneur, we have a unique capability that few others will ever be able to replicate.

We are in control of our own financial destiny.

Now for some, this is daunting and has always been a struggle factor.

But for the few business owners who really embrace this, they will be their own economy.

That means, no matter what is happening around you, what industry fails and how many clients leave, you will be able to create cash flow as you need it. Sound like a crazy idea or a relief?

After twenty years in business, the current COVID climate is actually my third industry shakeup that I’ve experienced (the first one slowed me down, the second one paralyzed and almost broke me!) But this third industry upheaval is very different now that I understand how to be my own economy.

On Amplify Your Success Podcast episode 185 I’d like to inspire you to access a new paradigm around money and finances.

Be sure to join the Amplify Your Success Community to access additional training on this topic!

Key Takeaways

How you need to think if you are going to create your own economy (this is significant, especially if you tend to have fears and doubts.)
What Imago Therapy is and why their “bridge” concept is invaluable to be able to implement the second step of Becoming Your Own Economy.
What a UPA is and how this is the key to turning on cash flow as you desire.
My favorite Revenue Rush strategy that ANYONE can use in 7 days or less to boost cash flow.
What it means to be a part of the Rising Tide (and why this theory accelerates results so effortlessly.)
Two factors of financial prowess that will make or break your ability to thrive in turbulent times.
The single most valuable superpower to have during COVID-19 or any economic upheaval.

Resources Mentioned in This Episode:

Profit Explosion Toolkit

Amplify Mastermind

MoneyDNA 2.0

Harville Hendricks Imago for Leaders

7 Profit Amplifiers

Podcast Episode 164: How to Identify Your Best Performing Offer

Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales

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Have you ever needed to make a big life – or business – altering decision that you really struggled with? Sleepless nights, emergency calls to your coach, long conversations with your spouse and a lot of angst could be avoided if you have embodied the three pillars that lead to excellent decisions.

On Amplify Your Success Podcast episode 184, I’m joined by Robert MacPhee, creator of the Excellent Decisions Leadership Program and former Director of Training for the Jack Canfield Training Company.

Robert is a master at navigating change – something that everyone deals with on a regular basis but not everyone can move through gracefully. Robert reveals how he helps leaders get grounded in three core principles so that making excellent decisions feel like a breeze. Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

How working with Jack Canfield’s company prepared Robert you for success in his own company.
What an excellent decision is and why we are not always prepared to make these kinds of decisions.
An example of a problematic decision that entrepreneurs commonly make that derail them from their goals.
The hidden COST of not making an excellent decision.
What Letting Go has to do making Excellent Decisions.

About The Guest

ROBERT MACPHEE is a Speaker, Author, Coach and Consultant whose superpower is helping people understand how to deal effectively with CHANGE. He’s the Author of the “Manifesting for Non-Gurus” book and partner journal. And Creator of the "Excellent Decisions” Leadership Program.

Robert is also Former Director of Training for Jack Canfield, the Co-Creator of the “Chicken Soup for the Soul” book series and the author of the book “The Success Principles”, a founding Member of the Transformational Leadership Council with Jack Canfield and co-founder of the Association of Transformational Leaders, two of the world’s leading authorities in personal and professional development.

Resources Mentioned in This Episode:

Excellent Decisions Masterclass
Amplify Your Success Community

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If you are over the hustle, but still have your goal to break 7 figures in business, you’ll need to make sure you have a solid business growth strategy.

Learning how to keep the connection strong with your market while scaling your sales requires six key steps, according to Scott Oldford.

On Amplify Your Success Podcast episode 183 my guest Scott Oldford join me to share what he’s learned after creating several 7 figure businesses (and the real trick to not staying stuck in 6 figures forever!)

Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!

Key Takeaways

Why Scott decided to blow up his last two 7 figure businesses.
What the 6 Pillar framework is that positions an entrepreneur for a 7-figure business.
Some of the signs that an online business owner or entrepreneur is stuck on the 6-figure hamster wheel (and why many never break the six figure income barrier.)
How to use The ROI Method to develop “must have” offerings.
Why Omnipresence is so important in your marketing efforts.
How to keep meaningful connection with clients and prospects when scaling beyond 7-figures in your business.

About The Guest

Scott Oldford is the creator of The R.O.I. Method and the 6 Pillar Framework. These systems help entrepreneurs scale their businesses and create sustainable business models, allowing them to be successful in all areas of their lives, not just business.

Hundreds of thousands of entrepreneurs regularly take his advice on marketing, sales, and mindset. Scott is a sought-after investor and partners with business when they are ready to really grow.

Resources Mentioned in This Episode:

Get Scott’s The ROI Method FREE theroimethod.com
Amplify Your Success Community
Want Melanie to be your business coach for 7 days absolutely FREE? https://profitamplifiers.com

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I don’t feel like it.

I’m not good at it.

I don’t have time.

If you’ve ever said these kinds of things about marketing activity in your business, then you’ll want to load up this episode and listen in today – cause you are most likely not doing THE MOST IMPORTANT thing to generate revenue in your business.

When you use a Marketing Machine it eliminates the guess-worth and overwhelm and creates an easy “autopilot” approach to staying consistent with client attraction effort.

On Amplify Your Success Podcast episode 182 I’ll talk through the four important elements of a good Marketing Machine along with what every business owner needs to be doing regularly to keep new clients flowing into your business.

Be sure to join the Amplify Your Success Community for our upcoming Profit Amplifier series!

Key Takeaways

How your marketing machine solves your chronic cash flow issues as well as delivers continuous new leads to your business.
Two types of marketing plan every business requires to stay in business (and have paying clients.)
The secret behind having marketing activities happen on “autopilot.”
How to get over the “I don’t feel like it” hump that paralyzes so many talented entrepreneurs and service professionals.
The big difference between “client magnets” and “prospect nurturing” in your marketing (and why you must have both!)
What’s happening in the next Amplify Mastermind Retreat to solve the #1 marketing problem of online business owners.

Resources Mentioned in This Episode:

Profit Explosion Toolkit

Amplify Mastermind

7 Profit Amplifiers

Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales

Podcast Episode 95: Authority Platforms that Boost Business Influence

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Stop worrying about turning people off with your message.

Actually, entrepreneurs should actually turn off MORE people if they want to increase their profits, attract MORE ideal clients and have a more fulfilling and successful business.

When you stop worrying about “losing” someone with the wrong marketing message, you’ll end up being MORE visible to perfect clients who resonate the most with your authenticity and realness.

That is what my long-time friend and guest on Amplify Your Success Podcast episode 181 Lisa Cherney teaches. Lisa joins me to share how turning people off actually lights YOU up and becomes your best client attraction tool.

Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!

Key Takeaways

What the light bulb moment was that caused Lisa to ditch her 7-figure business and shift gears to GFR (and turning more people off!)
What the GFR Commandments are and how they can revolutionize your approach to marketing.
Why online business owners should stop trying to Be Normal, Proper, or Polite.
How GFR’ing your marketing materials can help you stand out in a crowded market.
The signs that an entrepreneur is playing it “too safe” with their messaging and its costing them that “BUZZ” quality

About The Guest

Lisa Cherney has been mentoring millionaire entrepreneurs for over 20 years. She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast and creator of the 12 GFR Commandments. In 2014, after 15 years in business and speaking on over 750 stages, Lisa Cherney got f’n real and dismantled her successful 7-Figure business as the Juicy Marketing Expert. Lisa learned that just because something is successful and people like it, doesn’t mean you have to keep doing it.

She always knew she had a low tolerance for not being happy (after all she left a “successful” corporate career, with companies like AT&T and Lipton at age 28), but now she knows her mission is to help soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money!

Resources Mentioned in This Episode:

Get a copy of Lisa’s 12 GFR Commandments http://www.GFR.life/12C
Amplify Your Success Community

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Have you been looking for the best way to attract and enroll your ideal clients? Maybe you’ve participated in an online Facebook challenge and considered starting a challenge for your business.

Before you do, make sure you listen in to Amplify Your Success Podcast episode 180 with Alina Vincent. Alina joins me to share how she’s leveraged Facebook Challenges as one of her top enrollment techniques. There are some important factors to include or you might just invest a few hundred hours in this strategy to net a few pennies.

Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!

Key Takeaways

What is an Online Facebook Challenge (and should you host one for your business too?)
Three reasons why Online Facebook Challenges are like HOT GOLD for program sales.
How to avoid some of the biggest mistakes people make when they host their first online challenge.
What you can do if you have absolutely NO LIST, zero followers and are starting from scratch to sell your first program.
Alina’s secret to her live challenges that attract thousands of sign-ups (and have helped her build her FB group well over 26,000 members.)
The answer to the biggest question – live videos or pre-record? Alina’s answer might surprise all of the Facebook Live fans out there.

About The Guest

Alina Vincent is a business strategist, speaker, and author. She’s also the creator of the 5-Day Challenge Launch Formula, which helped her grow her business from zero to over a million dollars in just 4 years.

Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business.

Experts hire her for strategic advice and a simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.

Resources Mentioned in This Episode:

https://businesssuccessedge.com/challenge-checklist Profitable Challenge Checklist (FREE)
Amplify Your Success Community

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What is your body language saying about you…

before you say your first word?

We have a secret body language that either attracting or repelling people in business – and in life. When we learn how to harness this powerful charismatic tool we can inspire and influence our audiences, whether we are on stage, on Zoom or even just with our voice!

On Amplify Your Success Podcast episode 179, I’m joined by Holley Mignosi who joins me to share how we can use our body language to inspire, lead and even impact the lives of the people listening in to us on a day-to-day basis.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

What three Body Language Signals of Charismatic Leadership are (and why as speakers we really need to know this!)
How to use curiosity and playfulness to be more charismatic (which actually leads to more influence, connection, and impact!)
How Hypnotic Influence works, even if you are on video or a virtual platform.
A few Do’s and Don’ts on body language for speakers and business leaders

About The Guest

Speaker, Speaking Mentor, Storyteller and Body Language Expert, Holley Mignosi helps speakers and experts increase their influence and impact through the art of Hypnotic Body Language and the Neuroscience of Storytelling.

With a combined 30 year’s experience as a celebrity modeling and acting coach, fitness trainer, and public speaking coach, Holley has helped over 250,000 people embody their message with presence, power, and passion.

Holley imparts experts with proven charisma skills, storytelling techniques, and uncovers hidden talents tapping into their signature star power on stage.

Holley is the CEO and Founder of The Dynamic Dream Life Group Inc. She holds multiple certifications in mindset and physicality specialties such as Neurolinguistic Programming, Hypnosis, and Hypnotic Presentation Skills and other long words that sound really cool.

Resources Mentioned in This Episode:

Get Holley’s Hot 15 Resource FREE
Amplify Your Success Community

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Scarcity Mindset is when you see limitations instead of opportunities. If you’ve done a lot of mindset work as a business owner, then you’ll often recognize when fear is taking over and you are stuck because of your thinking.

But sometimes, scarcity is so deeply rooted in your blind spot, it’s hard to see in yourself, and the entrepreneur ends up holding themselves back from making decisions that would propel them forward.

On Amplify Your Success Podcast episode 178 I’ll share four sneaky ways that scarcity thinking may be lurking around in your thoughts, beliefs and “opportunity” filter, causing you to play small or shrink away from your best opportunities.

Be sure to join the Amplify Your Success Community for our upcoming Profit Amplifier series!

Key Takeaways

Four ways limitations get stuck in an entrepreneur’s blind spot, even when they’ve done a lot of mindset work.
What scarcity mindset is (and why it is often the reason an entrepreneur can’t create consistent revenue in their business.)
How blaming others (like a coach, team member or even your industry) is holding you back from being more successful.
What happens to the energy between you and a prospect when you think they can’t afford your offering.
When a business owner has “it has to work” thinking it’s a clue that scarcity is at the root of your fear.

Resources Mentioned in This Episode:

MoneyDNA Mastery 2.0

Amplify Mastermind

7 Profit Amplifiers

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Have you noticed that chronic illnesses are way too common in our world? Whether its increased food allergies, autoimmune issues or the dreaded cancer, illness is taking a toll on business owners.

One common contributor is stress.

Chronic stress that is. And entrepreneurs seem to have an abundance of it. From the pressure of making big financial decisions to taking risks, stress is a common factor in business.

On Amplify Your Success Podcast episode 177, I’m joined by Dr. Elizabeth Hughes, founder of the Stress Antidote System, who sheds some light on stress and its negative impact – along with some valuable insights into how to run a successful business without this negative side effect.

You’ll want to listen in and start practicing these techniques today. Be sure to join the Amplify Your Success Community to hear more ideas on minimizing stress.

Key Takeaways

What is REALLY going on that generates chronic stress among business owners.
The difference between good stress and bad stress for our success.
What epigenetics and how it factors in to our stress levels.
Why illness is linked to bad stress (and why this is critical to be aware of right now.)
What the most important thing to do to help recover from chronic illness or acute illness like Coronavirus.
Three types of healthful activities that are proven to reduce stress, boost your immune system and help you have more “headspace” for success.

About The Guest

Dr. Elizabeth Hughes is a Stanford-trained physician with more than 25 years of clinical experience. After treating thousands of patients with stress-related illness — and having her own life nearly ruined by stress and chronic anxiety — she realized that the conventional medical approach is completely inadequate to treat stress-related conditions. She vowed to find a better solution.

Her quest led her to study non-western systems of health and healing, placebo research, and the emerging sciences of epigenetics and psychoneuroimmunology. In the process, she became a registered yoga teacher, a health coach, and practitioner of several energy medicine modalities. Dr. Hughes has developed The Stress Antidote™ System, a unique process to turn off the body’s harmful stress response. She has helped clients all over the world overcome the root cause of their stress and reverse symptoms of stress-related illness.

Resources Mentioned in This Episode:

5 Hidden Causes of Stress guide https://elizabethhughesmd.com/
Amplify Your Success Community https://amplifyyoursuccesscommunity.com/

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You’ve most likely head of the Pareto Principle (aka the 80/20 Principle) – the idea that 20% of your effort can generate 80% of your results. But does it really help you improve to get your best productivity and focus you on your most impactful growth activities.

On Amplify Your Success Podcast episode 176, I’m joined by David Finkel, who wrote a book on why you should forget the 80-20 rule and discover your one percent activities.

His theory is that it’s the one percent that truly drives your best performance and accelerates the RIGHT activities that move the revenue and results needle.

You’ll want to listen in and discover how impactful this TINY shift in your focus can make.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

What the single most dangerous productivity trap that locks small business owners into zero results while constantly being busy.
Why the 80/20 principle doesn’t go far enough to help an entrepreneur improve their focus and actions.
How to analyze your efforts to understand your sweet spot (the effort that leads to your BEST results.)
Why every business owner should be taking strategically timed vacations to improve motivation, increase your focus and grow your business with more ease.

About The Guest

Serial entrepreneur David Finkel is the CEO of Maui Mastermind®, one of the world’s premier business coaching companies, which has worked with over 100,000 business leaders, helping them grow their companies and get their lives back. David’s clients enjoy an average annual growth rate five times higher than the average privately held company in the United States, and at the same time, these business leaders have dramatically decreased their working hours. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.

David eats his own cooking which has allowed him the time to start, scale, and sell

multiple successful ventures, be on the boards of several other companies, all while

holding his working hours to under 40 hours per week and taking 10 weeks of vacation

each year.

The Wall Street Journal bestselling author of eleven books, David’s

syndicated business articles on Inc.com, Fastcompany.com, and Forbes.com

have garnered millions of readers. His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.

Resources Mentioned in This Episode:

Buy David’s Book, The Freedom Formula and Unlock the FREE Toolkit https://freedomtoolkit.com/
Amplify Your Success Community https://amplifyyoursuccesscommunity.com/

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Group coaching programs are a fantastic way to expand your earning potential and help more people with your programs. Let’s face it, working one-on-one to create results has a built-in cap – when you run out of time you hit your income potential prematurely.

One important element to making your online group coaching programs a success is how you deliver the trainings – and that’s where infrastructure comes in. The right system, technology and structure can transform your program into a HOT experience your participants RAVE ABOUT!

On Amplify Your Success Podcast episode 175, I’m joined by Milana Leshinksy, the inventor of the Telesummit format, who takes us through how to create and deliver online group coaching programs that sell like hotcakes!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

The secret to creating a must-buy coaching program that leverages your expertise.
Why affinity is essential to attracting your perfect clients
How to use technology to keep your group coaching participants accountable and in action.
What’s missing in so many group coaching programs that causes “interest fade”

About The Guest

Milana Lishinsky is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the founder of the Simplicity Circle, creator of Recurring Revenue Revolution, inventor of telesummit, the author of “Coaching Millions” and “Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover Your Shortest Path to Profit”. And she recently launched her brand-new software, Group Coaching Genie, which helps you deliver group programs with ease! When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing.

Resources Mentioned in This Episode:

Get Milana’s Gift: 90 Day Subscription to Coaching Genie
Amplify Your Success Community

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Have you ever created and AWESOME offering…but no one was opting in for it? When you pour your heart and soul into your content creation only to hear crickets, it can be very distressing!

But then you watch certain business owners create smash hit after smash hit.

What’s their secret to exponentially growing sales?

They know the ROCS Method™ and use this technique in all their marketing efforts.

On Amplify Your Success Podcast episode 174 discover the simple – but not widely used – formula that will transform your messaging to MAGNETIC so you are attracting your best clients!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

What the ROCS Method™ is and why it’s so valuable for naming practically ANY content or offering.
How the R – Relevance – is a commonly missed ingredient, especially for passion-driven content creators who have fallen in love with their offering.
Why the C – Celebrity Credibility – can be crafted to help build rapport and trust, no matter how long you’ve been in business.
How I “stumbled” onto this formula as I taught this principle over and over again to my Get Magnetic Messaging students.

Resources Mentioned in This Episode:

Get Magnetic Messaging Program

Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients

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If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts.

On Amplify Your Success Podcast episode 173, I’m joined by my Twitter friend Jessica Theifels who shares her secret to transforming guest posting on other people’s sites into a hot lead generation machine for your business.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

Why every entrepreneur and service professional should be guest posting as a means of online lead generation.
Jessica’s secret to evaluating a good guest posting site (her consulting clients pay her TOP DOLLAR to get this process!)
How guest posting on your industry’s blog sites helps your website SEO ranking with link juice
How to manage the guest posting process to avoid overwhelm and increase effectiveness.
What Jessica does for her clients (and herself) to ensure her pitches are accepted and ensure placement of the article.
How to avoid making the most common guest posting mistakes.

About The Guest

Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency for mid-size B2B businesses outsourcing content marketing. She’s been writing for more than 10 years and has been featured in top publications including Forbes, Entrepreneur and Fast Company. She also regularly contributes to Glassdoor, Score.org and more.

Resources Mentioned in This Episode:

Get Jessica’s Gift: Content Marketing Competitor Analysis & Checklist http://jessicathiefels.com/analysis

Clearbit tool
MOZ Keyword tool
MOZ Domain Authority
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If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts.

On Amplify Your Success Podcast episode 172, I’m joined by Sue Salvemini, a veteran of the U.S Army and now an executive coach to leaders across the U.S. Her secret lies in helping successful executive and entrepreneurs tap into their Core Values – and use them as their compass.

This is an insightful episode, especially if you find yourself making decisions that take you off course!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

What the Army taught Sue that helped her become a successful Executive Coach.
7 Keys that maximize impact and influence – no matter where you are in your business growth.
What the biggest reason is that holds high achievers back from achieving even their easiest goals.
What Core Values are, and how keeping yours front of mind can help you make better decisions.
How a bold move that took a lot of courage catapulted Sue into a successful business.

About The Guest

Sue Salvemini is the founder and president of Focal Pointe Consulting Group, Inc., and author of In her book Leadership by Choice: 7 Keys for Maximizing Your Impact and Influence in the Workplace…Right Where You Are a company dedicated to developing exceptional leadership teams and bringing passion and energy into the workplace at every level. With over 25 years of corporate and military experience developing leaders, building teams, launching medical device products and businesses, Sue founded her company to honor her greatest values of leadership and to create a company positioned to empower others to embrace their vision and live their legacy through meaningful work.

Sue’s passion and commitment to leaders and organizations is reflected in her coaching, speaking, workshops, and writing – and she’s made it her life’s work to inspire each of us to reflect on our values, vision, and attitude, to increase fulfillment in the work we do and take ownership of our unique ability to lead from wherever we are right now.

Sue holds a Bachelor’s of Science degree in Mathematics from the University of Massachusetts and a Masters of Education in Human Resources and Organizational Change from Boston University. She is an iPEC (Institute of Professional Excellence in Coaching) Certified Professional Coach and an ICF (International Coach Federation) Associate Certified Coach (ACC). Along with several other certifications and a professional career in the US Army, Sue enjoys an occasional Tough Mudder or half marathon just for fun

Resources Mentioned in This Episode:

Get Sue’s Gift: Reflections Journal www.leadershipbychoice.com/downloads

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Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients

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Our subconscious mind plays an important role over every decision we make, every goal we set, and every action we take (or don’t take.) In my 20 years of business coaching, I have witnessed talented entrepreneurs sabotage their success simply by allowing their limiting beliefs to make their growth decisions.

One of the most valuable tools any entrepreneur or online business owner can add to their toolset is the ability to reprogram their subconscious mind to replace limitations and fears with empowering thoughts that allow you to achieve unprecedented success.

On Amplify Your Success Podcast episode 171, I’m joined by Carl Hunter, the creator of an amazing new MindPower Acceleration Technology™ called MindFlavors®. Inside this conversation, Carl reveals the keys to using easy daily habits to train your mind to achieve your biggest goals (you’ll love it!)

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

The #1 sign that our subconscious mind is not on board with our goals and dreams.

Why subconscious resistance is a key factor in your motivation or procrastination.

How reprogramming your subconscious mind works to keep you from sabotaging your action steps and growth plans.

A super simple writing process to do each day to reprogram your subconscious mind (and it works, FAST!)

About The Guest

Carl Hunter is an artist, entrepreneur, transformation coach and subconscious mind programming expert. He is also the creator of the amazing new MindPower Acceleration Technology™ called MindFlavors®. He began the self-development journey as a young child by seeking ways to improve his own behavior in order to get better results in all areas of his life.

He started pursuing it seriously in 1987 when he discovered a powerful method to reprogram his own subconscious mind. This led to him achieving his dreams by the age of 31, of traveling around the world, getting into the diamond business, and moving to the Virgin Islands where he spent many years enjoying the tropical island life.

In early 2015, while continuing to pursue faster and more powerful methods for transformation, Carl discovered some ancient power secrets. Using these new-found ideas, he invented this revolutionary technology that has trumped all of his previous techniques for harnessing the power of our subconscious minds.

Resources Mentioned in This Episode:

Get Carl’s Gift: Free Copy of Mindset Magic book http://mindflavors.com/Ebook

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For women, when you run your own business you’ll discover a time when HOW you run your business is not sustainable.

It might show up as burnout.

There may come a time when your business literally just stops working.

Or the level of breakdown, problems and unexplainable chronic mis-haps becomes too big of a clue that you MUST find a better way.

On Amplify Your Success Podcast episode 170, I’m joined by Michelle Villalobos, the Superstar Activator, to talk about feminine leadership and its role in our success – as well as how essential it is in the world as we know it today.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

How humanity and cultural change requires a shift in leadership style.

Why leadership must look and feel different for a woman.

What the single biggest challenge is for a woman with leading from “aligned feminine leadership.”

What the ALMA formula is and how to use it to align with your personal leadership.

About The Guest

Michelle Villalobos — AKA: The Superstar Activator — is the Host of the Awaken Your Inner Superstar Podcast and Creator of the “Superstar” Brand and Business Model. Her mission is to activate “Superstars,” thought leaders, speakers, authors, experts, consultants, and other service-based entrepreneurs, to grow contribution-focused, lifestyle-friendly businesses — WITHOUT sacrificing themselves in the process. Many Superstars face the daunting challenge of how to scale… THEMSELVES. While their work is rewarding and creative, it can also be exhausting, high pressure, and require travel and personal appearances, such that they are constantly “singing for their supper.” No fun! Michelle’s programs and her “Superstar Model” helps Superstars “monetize their magic” in leveraged, scalable and sustainable ways.

Resources Mentioned in This Episode:

AwakenedFeminineLeadership.info

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Melanie Benson