MUMSTYLE BUSINESS with Annelise Worn: Recent Episodes
Annelise Worn
Welcome to the Mumstyle Business Podcast, where we combine and honour AMBITION + MOTHERHOOD + WELLBEING.
Stay tuned for interviews with successful women in business as well as practical, results focussed digital marketing strategies you can implement in your business today!
Join Marketing Agency CEO, Business Strategist, Marketing Mentor and mumma of 3, Annelise Worn and discover how you can transform your business into one that supports and flows with your family and your life, not the other way around.
Learn The Social Marketing Method, master your marketing and discover the PROFIT and FREEDOM you started your business to achieve.
Nicole Trick Steinbach is the International Bravery Coach and host of the Celebrate Brave podcast. She helps women build their bravery and coaches them towards their way of both stressing and working less.
Nicole coaches women to view all of their successes, mistakes, and even failures as equal stepping stones to building their brave life and career.
I had such a fabulous time speaking with Nicole and I cannot wait to share her perspective with you. Please enjoy!
Connect with Nicole:
https://tricksteinbach.com/
https://tricksteinbach.com/work-less/https://www.linkedin.com/in/nicoletricksteinbach/
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
If you're ready to land high-paying clients and elevate your freelance game, you're in the right place.
On this episode of The Podcast, I’m sharing three powerful tips that will help you secure contracts with clients you love.
We'll discuss how to choose the right niche, craft messaging that clearly communicates your value, and develop a sales process that showcases your outcomes.
Get ready to transform your freelance business and attract clients willing to pay you top dollar for your expertise.
Let's get into it.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
For many entrepreneurs, hiring a team feels challenging and overwhelming.
So today I'm going to show you how to do it.
Objections I hear when it comes to hiring:
- Easier to do it myself
- Too expensive to hire
- Have to check their work
- Clients want me
- Clients won't like it
But if you stay doing the client work - you’ll be stuck on an income rollercoaster and you can never take time off.
So how do we do it?
Training - Coaching - Mentoring.
To create a roadmap for yourself on how to get more money and more freedom in your business - let’s chat.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Marketing and sales are like water to a garden.
Without marketing and sales, your business will not grow the way YOU want it to.
You may get referrals but you cannot control the tap on that.
Business is simple:
How do you get in front of new people?
How do you nurture them?
How do you sell to them?
What's your sales and onboarding process?
How do you upsell people?
How do you resign people?
Marketing is having a strategy.
Implementing the strategy for 30-90 days, tweaking it and refining it.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Today I want to talk to you about something a little chewy. The interrelation of personal growth and business growth, because it will always be mindset before mechanics.
Very few people will take the action or take the action for long enough to see the results.
So many stories come up around people pleasing, scarcity, worthiness and more which keep us from taking the action that will actually get us the result that we want.
I often hear these common objections:
- Easier to do it myself
- Too expensive to hire
- Have to check their work
- Clients want me
- Clients won't like it
- Lack of investment
- Doesn’t feel aligned
- It’s hard so it must be wrong
- I just need to work harder
Now all that’s fine except that they are stories you’re telling yourself.
Your business will not grow if you do not grow.
So it’s time to bust some myths around here!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
When you build out your team you’ll find the freedom you started your business to achieve. But HOW do you go from solo to CEO?
It all starts with a plan.
A plan where we Zoom out, before we can Zoom in.
In this episode we look at a 3 Step Process that’s so simple, you’ll shake your head a little.
Ready? Let’s go.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Your business needs to work for you.
What does that mean?
You want more money. More freedom. More impact. More fun.
Your business can be the vehicle to get you there.
How do we do that?
We design our business to support our life.
What does that mean?
We get crystal clear on what we want and we reverse engineer what we need to make that happen.
We map out when we want to work and what we want to do, and how much we want to earn.
And most likely your answers involve doing interesting, high quality work with awesome people, and not having to work 100 hours a week.
To do that, we need to charge a premium. We just do.
So - how do you get client’s that are happy to pay a premium? That’s what we’re talking about today.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
The last thing I would want in my business is to have to start at zero every single month.
Monthly recurring revenue is golden - quite literally!
They don’t want to pay you an hourly fee, they want a result. So let’s give them that.
So in today’s episode we’re going to talk about how to move from an hourly rate to a high ticket retainer with both your current and your new clients.
And I know that this seems super scary - because there is a risk you’ll lose your clients. And yes you might. But that means they’re not your ideal clients. You did not build your business to sacrifice your wellbeing and your lifestyle for others - but that’s what your doing if you’re stuck in a cycle of people pleasing like I was.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Today we’re going to talk about what to do when you’re booked out as a freelancer.
When you’re booked out it means that you’re stuck in the place of trading hours for money - and you are the bottleneck in your business. If you don’t work, your business stops and you don’t get paid.
With this model - you can never take time off, and it’s really really hard to step back from the day to day to work ON your business, so that you can change things.
This is not the place you want to be.
So today we'll cover the 3 steps you can do to unbottle-neck your business, uncap your income, get more money and more freedom. Let’s go.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
In this conversation I’m speaking with Becky Warrack of Ravencrest Books.
The world of publishing is one that can seem impossible to penetrate. But it doesn’t have to be reserved for celebrities. Becky is pulling back the curtain on the world of publishing and in this conversation we’re diving into:
- How to write your book in 90 days
- The best publishing option for you
- How to leverage your book to build your business
This is a do not miss episode if you’ve ever considered writing a book.
The best part? Becky’s own book ‘How to self publish like a pro’ is soon to be released.
You can pre-order now or buy the book after its release date in June 2024.
Get the free Coach to Author Roadmap: https://www.ravencrestbooks.co.uk/coach-to-author-roadmap
Get the book: https://amzn.eu/d/cKpIvIU
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
If you're a service provider, you want to tune into this.
No matter what stage of business you're in, this is relevant.
I'm going to map out for your the milestones on the road from (fully involved) solo to (lead from the front) owner - and frame each phase within the Strategy, Systems, Support framework.
Many of us don't think big enough because we're limited by our experience. In this episode I talk about the mountain in a way that's more expansive than you might have been dreaming of.
Let's go!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
In this episode I talk about why, after more than 5 years, I’m changing my methodology.
I've been talking about the 7 System CEO Framework for years. And now - the way I talk about this has evolved.
Can't wait to share this with you!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Today we're celebrating 200 podcast episodes, spanning 5 years - say whaaaat!
I decided I'd let you in to the parts of my story you probably don't know.
And talk about the lessons I've learnt along the way in creating a business that allows me to work with incredible clients, have my husband with me, and homeschool my children while travelling the world.
It all comes down to 3 things. Strategy. Systems. Support
Want more? DM me for my free (no pitch) tactical 20 min video training.
https://instagram.com/anneliseworn
I don’t see a whole heap of talk about this, and unfortunately, not a lot of this happening BTS with potential new clients and people I chat to either.
What am I talking about?
Timeless Business Principles that didn’t quiiite make it all the way over to digital CEO land… and keep too many business owners small.
This may annoy some people becuase these 5 things aren't exactly sexy, but they are timeless business principles for a reason... they're true.
What we do instead of these is we see Coaches marketing (or we see a fraction of it online) and assume this it everything - and that it will also work for us, Buuuh wrong! Especially if you're a freelancer or B2B Service Provider.
So tune in to listen to the 5, then hop on over to IG and let me know ... which stands out for you?
This episode is a prompt for you to check in on your habits.
Because it’s our habits that determine how we show up in the world.
Truly.
And that can be a little sobering.
We like to think of ourselves as a certain way - but when we look at the way we spend our time and money .. sometimes the reality is a little different.
So let’s dive into the CEO habits that consistently help us perform at a high level - and a raw hard look at whether or not we’re actually living them out.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Now let's be real.... Business is not easy.
But it can be SIMPLE.
The enemy of business growth, profit and freedom is COMPLEXITY.
And when we ask ourself 'How could this be easy?' we unlock 3 things.
1 - We think about our thinking.
2- We simplify.
3 - The ripple effect does in fact, make everything easier.
So ... ask yourself, "How could this be easy?"
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
I believe we get to have it all.
That doesn’t mean there isn’t hard work involved.
It doesn’t mean that everything is perfect.
And it definitely doesn’t mean that mum guilt doesn’t rear it’s ugly head when it’s not.
Most of us who’ve been in business any length of time have had situations that make us question our abilities in both business and motherhood.
And in this episode of The Podcast, our guest Sarah Kate and I tackle this head on, and Sarah shares her method of moving through Mum Guilt to keep you moving forward in business and life.
Join us as we share insights, stories, and practical strategies to break free from the shackles of guilt and redefine success on your terms.
LINKS
Sarah Kate Coaching:
https://www.sarahkatecoaching.com/
Sarah Kate Coaching Instagram: https://www.instagram.com/sarahkate.coaching/
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Are you ready to raise the bar?
In this episode I'm giving you the exact framework I go through myself, and with clients to strategically plan out their goals.
This one requires your active participation - so prep for lots of pausing and reflection.
Let's do this.
DOWNLOAD THE PLAN HERE:
https://anneliseworn.com/plan
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
I’m seeing a lot a people changing their offers, their business models and even lowering their prices - and its got me fired up.
Why? Because the reason is based on the economy.
Can we stop please?
You CAN continue to grow your business despite what's going on in the economy.
Let's talk about 4 aspects to consider in your approach to THRIVING in 2024.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Shannah Kennedy a master life coach and life planner with 20 years of experience, has coached elite athletes, CEOs, entrepreneurs, high-performing executives, and teams. Her expertise empowers clients to take control of their lives, achieve their visions, and reach their goals. The author of the global bestseller
The Life Plan – Simple Strategies for a Meaningful Life and six other acclaimed Penguin Random House books, Shannah’s impact on countless lives is profound.
Colleen Callander, with an impressive 30-year retail career, served as CEO for two iconic Australian fashion brands: Sportsgirl and Sussan. Her wealth of knowledge and track record in building brands and establishing winning cultures has inspired and empowered people throughout her career. Colleen is also the author of Leader by Design – Be empowered to lead with confidence in business and in life.
Both in their 50s, Colleen and Shannah are at the pinnacle of their careers, balancing family life and peak fitness while working with leaders at some of the nation’s leading brands. They understand the significance of investing in a long-term life and action plan, which revolves around three key pillars of success: LIFE, LEADERSHIP & LONGEVITY. They are a dynamic duo with decades of expertise, passion, commitment, and are transforming lives and leadership, elevating individuals and organizations to unprecedented levels of success.
Our conversation today is around Shannah and Colleens new book - Elevate - which is an incredible, practical guide to unlocking your extraordinary potential.
For more ...
Human Elevation: https://www.humanelevation.com.au/
Socials ...
https://www.instagram.com/shannahkennedy/
https://www.instagram.com/colleen_callander/
Chronic night owl?
Relish in the peace and quiet at the end of the day and stay up too late?
Wish you could get up earlier and nail that morning routine?
In this episode I speak with Jada from The Rise & Shine Collective, all things early rising.
We discuss creating healthy habits, small steps and why we should even look at changing the way we approach our mornings.
I loved this conversation and hope you will too.
https://www.instagram.com/theriseandshinecollective/
https://www.facebook.com/theriseandshinecollective
In this episode I spoke with Rosanne Michie, author of the book, Change Your Life In 10 Minutes.
Rosanne is a writer, former newspaper columnist and broadcaster. She is a mum and step-mum of kids with unique challenges; survivor of family trauma; and lover of a great party.
She has also spent several years at the pointy end of corporate life as a consultant specialising in change.
Her story weaves through the book, which is packed with easy-to-digest information and 10-minute tips of easy life hacks that can move the blocks and help transform your life.
Rosanne has stumbled through failure, grief, pain, trauma – even terror.
But to make something of her life and to shield her children, she had to confront change, whether she liked it or not.
Change is scary and uncomfortable at first, but there are ways to make it possible?
We discuss all of this in this candid episode.
Get the book: https://changeyourlifein10minutes.com/
Follow on Instagram: https://www.instagram.com/changeyourlifein10mins/
When you need a cash injection in your business - it can be tempting to go all out and change all the things.
Or compare yourself on socials and create 4000 reels.
Neither of those things are going to get you what you want.
Tune in to the episode for my perspective - plus exactly what I've done in the past when I wanted an influx of cash - that didn't involve launching!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
So much of what I see on social media is not strategic.
It’s content created in the moment, without a clear goal.
And very rarely part of a complete marketing campaign.
If that’s what you’re doing.
With your socials, with your podcast … with anything you’re doing .. you’re leaving money on the table.
Let’s change that.
You don't need anything else.
You are qualified.
Get started now.
Use what's in your hands.
Let's go.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Because whatever you choose - you get to have it.
What you do everyday gives you your results. SO if you choose different, you get different.
You get to set the standard. You get to raise the bar.
That doesn’t mean you don’t have to work for it. You do.
So how do we design our lives and scale our business to suit?
Tune in to hear my perspective!
...
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
We’ve been operating in a bit of a false economy over the past few years. People were home, and reassessing everything in their lives.
They were also buying.
Are people STILL buying? Yes.
But they're more discerning.
What worked before doesn’t work as well (or if at all) anymore.
So what is working? Let's dive in.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech
Is email marketing relevant for BSB Service Providers?
I get asked this question quite a bit.
The short answer is YES.
Tune in to learn why, how to implement and what's working now.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
If we’re in business for the long term, it’s inevitable that we’ll experience different seasons.
Seasons of excitement and energy, as well as seasons of overwhelm or discontent. Maybe even resentment.
What we can forget it business is a reflection and extension of ourselves.
So if something stops working, we have a team issue or we evolve personally - we’re going to feel it.
And that’s ok.
What too many of us do is ignore or misdiagnose the issue, or have feelings of shame around it.
Let’s reframe this and realise that we’re not going to have consistent growth without growing pains.
So let’s talk about it!
Questions mentioned in the episode:
What is your calling?
What role do you want to play long term?
What is the next phase with steps towards that?
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
When I started my agency I was terrible at sales.
Great at marketing, but yes, completely terrible at sales.
I’d been taught a fear based uber masculine structure for sales calls, that I tried and failed to implement.
After 20 failed attempts, paying $150 per sales call, I realised I needed to find a better way.
I dove into learning from books, podcasts, other business owners and mentors.
And I realised that there was a structure to the sales call for a reason, but that it didn’t have to be based on provoking fear.
I needed to inspire action, yes, but it could be done with inspiration and hope. Not fear.
To hear the full story, and the sales call structure I use now, tune into the latest episode of The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
We want to go fast. We want it now. We want the microwave version.
But the microwave version is never as deliciously satisfying as the slow roasted one. Never.
So we need longevity. We need small steps over time. And that takes structure.
And with structure comes predictability.
And with predictability comes peace.
And peace is freedom.
When we implement systems. And we work them consistently. Even when we cant see the results. It looks like there’s no change., We’re not getting the dopamine hit.
When we work them consistently - at a pace you’ve set based on wellbeing and impact - everything changes.
All of a sudden you don’t resent your business.
You’re living life with integrity, based on your highest values. Based on what YOU want from your life.
So let’s get nitty gritty here and talk about how you can do this, practically.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Your business is an insatiable, time and money hungry monster.
Not just YOUR business ... every business.
There will never be a point where your business will not willing take more of your time, and more of your money.
You can always do more. More networking, more tweaking copy, more sales calls.
You can always spend more. More ads, more technology, more staff, more experts, more coaching.
But just because your business will take more - doesn’t mean you give it.
In fact, if you’re listening to this, it’s probably because you need to do LESS.
So join me for this discussion, on boundaries.
TUNE IN TO LEARN MORE
https://podcasts.apple.com/au/podcast/the-podcast-with-annelise-worn/id1475231003
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
The number one marketing problem I see is people not filling their funnel.
You may have the best offer in the world - but if no-one knows about you - you will not make money.
You cannot sell to no-one.
So - here's 3 tried and tested ways that I promise you, if applied, will get you in front of more people, build your audience and help fill your pipeline for sales.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Traditional business metrics are not the only metrics.
For me, metrics include time freedom, peace, joy, and impact.
Over the last 2 years I've been on a transformational journey in business and life, culminating in moving into our dream home and homeschooling our children.
Part of this decision meant I had to restructure my company. And over the last financial year, the results are clear.
I've doubled my profit, and halved my working hours.
And I identified 10 specific things I did in order to get here.
Tune in for an honest, behind the scenes look into my business and the difficult decisions and conversations I had to as CEO.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Why are you really not doing the thing?
Through coaching literally thousands of women this point, over 5+ years, one of the things that is true for almost everyone is - the thing that we think is the problem is not usually the problem.
It might be the symptom, but we’re usually too close to the problem to be able to see what it is.
Usually we need to zoom out, or have someone else point out what’s in our blindspot.
If you’re stuck though - you really do want to get to the bottom of what is keeping you there.
Tune into hear my perspective on the deeper problem.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
With ChatGPT and AI exploding into every area of our lives in the last year, you may be wondering …
What does this mean for content marketing?
For SEO?
For copywriting?
Does this affect me?
Can I leverage this?
And about a hundred other questions.
In this episode of the podcast I speak with marketing pro Lorraine Ball to talk all things content based SEO for service providers.
You’ll also hear the ins and outs of how Lorraine navigated growing an agency, selling an agency, and pivoting her business model.
This ones a good one & I cannot wait for you to tune in.
CONNECT WITH LORRAINE
https://morethanafewwords.com
Twitter https://twitter.com/lorraineball https://twitter.com//mtfwpodcast
LinkedIn - https://www.linkedin.com/in/lorraineball/
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/
How do you get it all done?
I get asked this a lot from those close to me.
If you don’t know me, my life looks a bit like this.
Agency CEO.
Business Coach.
Homeschooling mum of 4.
Wife.
On 4 Boards / Committees.
Exercise 6 days a week.
House in order (mostly).
Etc etc etc. You get the picture.
I’m fiercely believe that you get to have it all. That there is a path to you living the life you want. I’m living mine. Is life perfect, no. It doesn't need to be.
Perfection for me, is living life intentionally.
For me, this centres around being fanatical about time management and leverage. Which from my perspective, gives me freedom.
So in this episode of The Podcast I’m sharing my top 5 tips for maximising your time, and getting more done. So you can work less, and earn more.
Listen in here: https://podcasts.apple.com/au/podcast/mumstyle-business-with-annelise-worn/id1475231003
Want to make your offer irresistible?
After working with hundreds of clients from beginner to multi-million dollar CEOs on strategy - the common thread of their success is an incredible offer.
Crafting and packaging the Ultimate Solution for your clients.
A big solution that will truly move them from where they are to where they want to be.
Not what everyone else is doing.
Not the industry norms.
Not the thing they ‘want’.
But what they truly NEED to MOVE them.
You’re the expert.
Don’t settle.
Don’t conform.
Don’t copy.
Follow my 4 step system for creating an IRRESISTIBLE OFFER.
This week on The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Welcome to the The Podcast.
In this episode I discuss the evolution from the Mumstyle Business Podcast as a reflection of my journey, and what to expect from here.
If you're along for the ride, you can expect Ambition, Motherhood, Wellbeing and Impact.
Because Powerhouse Woman you were put here for a purpose.
Ambition is going after those big scary dreams, on your mind and in your heart
It doesn’t mean that you can’t be a loving, nurturing, calm, joyful mother.
You don’t need to sacrifice your wellbeing. You can take care of your body, your mind and your soul.
And you’ll have incredible Impact - in and through your business - just watch as those ripples affect the world.
Powerhouse woman. You get to have it all.
Will it be easy. Not likely.
Will it perfect. No.
But it will be purposeful, and beautiful and yours.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
When we’re impatient in business, we can fix the wrong problem.
We can …
- Pull the pin too early.
- Add services and dilute our results.
- Move based on surface emotions.
- Neglect the natural cycles.
- Over complicate everything.
Without deep introspection, we can move at the wrong pace. Or for the wrong reasons. Or in the wrong direction.
Tune into this episode of The Podcast for my take on Impatience, and Decision Making in Business for Long Term Success.
We all want freedom. The ability to choose how we spend our time. A schedule not dictated to by others. The financial security and availability to jump into experiences that light us up. But what does that actually look like?How do we create it?No matter where you are in business … Whether it’s a dream, a side hustle or a full time gig - we can feel stuck at any level.The best news is, for a freedom filled life, all you have to do is start where you are - and leverage your strengths. Tune into this week’s episode of the podcast with a pen and paper, to work through the 5 Steps to a Freedom Filled Life. WANT MORE?Sign up for Business Bootcamp http://anneliseworn.com/bootcampConnect on Instagram: http://instagram.com/annelisewornJoin the party in our Facebook Group: http://anneliseworn.com/groupBook a free Strategy Call: http://anneliseworn.com/consult
That niggle.
That desire.
That jealousy.
That longing... it is calling you.
Don’t ignore it.
Don’t put it off.
Life is too short.
Live and play full out for those who can't.
What do you want to experience?
Want do you have to give?
What change do you want to make?
You feel that way because those things are yours!
It’s your purpose. Your potential.
So choose.
Decide.
Go after it.
Here's how you can. Tune into this episode.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
The reasons why people tell me they don’t want a team span from the effort of finding someone, to having to ‘manage people’.
But the truth is, your business is bigger than you.
It’s virtually impossible to have the profit and freedom you likely dream of in your business without support.
This doesn’t mean you need a big team, but it also doesn’t mean you don’t.
The size of your team doesn’t matter.
What matters is that you have a clear vision for your role in the business, and the functions you need to increase your profit and service your clients.
Yes, I said Increase Your Profit.
People = Profit.
It’s not, build the profit and then get the people. All this will do is create a bottleneck and burn you out.
The best, most freedom filled businesses are built with team in mind.
Because it’s unlikely that you want to do every, single function in your business - forever.
Am I right?
So then, the problem becomes performance.
How do you hire the right person, and ensure they serve your clients with excellence, AND add to the bottom line?
Well, that’s exactly what we’re talking about in this episode of the Mumstyle Business Podcast.
We discuss 4 ways to get more from your team, and have more FUN in the process.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Fear is the answer.
Fear is keeping us safe - it’s keep us where we are - 95% of our decisions are made here.
Any decision that helps us grow, is taking us into the unknown.
Our brains resist that.
Our bodies give us the message loud and clear.
But I believe you have that vision for a reason.
That thing you want? It’s meant for you.
That fear? Lean into it.
More than that, fear is the answer to connecting with your clients.
Fear comes on the verge on transformation.
And we’re in the business of transformation.
So fear is inevitable.
Thank the fear. Lean into the fear. And go anyway.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
What got you here wont get you there.
True.
But how exactly then do we move past this?
What got us here is our skills, our decisions, and our actions.
95% of our actions are unconscious.
Driven by our mind. Out Operating System if you will.
So how do we ‘rewire’ our minds to get different actions that ensure different outcomes?
By being intentional.
Intentional about our Input.
Intentional about how we Process that input.
Intentional about our Execution.
This is what we’re talking about in this week’s episode of the Mumstyle Business Podcast.
Tune in for exactly what this means for me, and tools for “processing” that will change how you THINK.
This is a total game changer, and allows you to leverage yourself in ways you may not have even thought possible.
Can’t wait to hear your thoughts.
A.
WANT MORE?
Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
Mindset over mechanics.
Do the work.
It’s not what you’re doing, it’s who you’re being.
What the heck does any of that even mean?
In this episode of the Mumstyle Business Podcast we’re getting super practical.
You’ll learn what mindset work really means, and leave with practical ideas on how you can implement in your own way.
We also talk about the gap between DOING and BEING, and how most people are at one end of the spectrum, but a balance is needed.
Let’s dive in.
Want more?
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
As a society, we’re chronically distracted.
If you work online, I’d bet even more so.
We’ve got emails, notifications and DMs coming at us from all directions.
We’re hyper connected.
We think about connection as being a positive thing.
And it is. But too much of anything is not good.
We need rhythm. Cycles. Inhale and exhale.
Connection, and solitude.
Thinking and implementation.
Mindset and strategy.
And most importantly - we need to be where we are.
Focussed.
So let’s talk about 3 powerful ways that FOCUS can act as a lever in your business and make you more profit.
Want more?
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
It’s easy for our grip on reality to get a little warped when we’re bombarded with social highlight reels and have instant access to …everything.
We can forget that sustainable and profitable businesses are not built overnight, or a month, or a maybe even year.
We can get frustrated seeing ‘overnight’ success stories.
We can compare ourselves.
Get discouraged. And even, quit.
If you’ve felt like just yesterday you were saying Happy New Yr, and all you’ve done is blink and it’s nearly March … you’re not alone.
Tune in for 4 ways to get back on track and feeling good about where you’re at on the journey.
Remember, if you keep going - you cannot fail.
A x
Guilty of scrolling. And scrolling.
Feeling worse about yourself.
Second guessing everything you’re doing in your business.
Yep, I’ve been there too.
Until I realised that this was the equivalent of setting my business goals on fire.
Then I put a plan in place.
A 4 step strategy to leverage the incredible gift of being automatically connected to millions of people - yes I’m talking about social media.
Way too many of us take this amazing tool for granted. Flash back not so long ago, mobile as big as handbags and Google wasn’t even a thing. Remember?
My point is - it’s such a part of the everyday now that we forget the power it holds.
We can connect with, serve and sell to people across the WORLD with a device that fits in our pocket.
And most of us … don’t.
Why?
Because we compare ourselves.
Because we over complicate it.
Because we don’t want our neighbour / sister / ex to see us, and judge us.
Well, it’s time to stop with the playing small, and take action.
So tune in for 4 steps on how to get clients on social media, in just 1 hour per day.
Listen in, then pop into my inbox and let me know if you’re going to commit.
A x
Want more?
Join the Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult
The marketplace is CROWDED. Noisy.
There are a lot of people all spouting the same advice as everyone else. Butttt it’s often not very good advice. Or it only works in a certain niches, or is certain stages of business.
So in this week’s episode of the podcast, we’re talking 5 lesser talked about truth that can help you grow your business.
We'll cover traditional working hours, social media, hiring and more!
Let’s dive in.
A x
Hands UP if you feel like you’re spending TOO much time & money growing your biz?!! 🙋🏼♀️🙋🙋♂️
I see wayyy too many digital biz owners in one of 3 camps ..
-
FROZEN in comparison-itis
-
TRAPPED in client work that sucks the life out of them
-
FRUSTRATED doing all the things - with little return
Enough is enough!
Let’s talk about each of these - and how you can BREAK FREE today.
Want more?
Join me for my upcoming free masterclass!
Here’s the link: http://a.anneliseworn.com/3secrets
Link in bio 😘@anneliseworn on Instagram
Let’s break you out of the rut & build a business you LOVE 💥
Do you ever get the feeling that if you stop peddling so hard and fast your business will sink?
Well if you have one or more of these (super common!) 5 time and money leaks - you’re probably right.
The good news?
Once you’ve identified them - they’re super simple (and cheap) to fix.
The key is shining the light on the blindspots you likely don’t even know you have. That’s why they’re called blind spots ;)
So - tune into this week’s episode of the podcast to hear what the 5 top time and money sucks I’m seeing right now are - and how to Plug. Those. Holes. Today!
And if you’d like to learn more about how you can save time and money in your business - register for our upcoming Masterclass - where I’m teaching just that!
Register for free right here: http://a.anneliseworn.com/3secrets
The last 2 months have been a pressure cooker of change, ideas and Massive. Imperfect. Action.
We launched the offer we've been cooking up all year (hello Freeceo!), hosted a TEDx event, and farewelled a bunch of longtime clients in order to make space for the new journey.
I've had to draw on every lesson I've learnt in the last 6 years - and apply it. To truly own my CEO title and stand firm knowing that no-one else is coming in to save me.
There's been a lot of uncomfortable conversions. With myself and others - lol.
Serious deep thinking.
And painful pruning.
Letting go of what's good and leaping towards greater - in faith.
The result - more time. More freedom. And the foundation to create even more Impact.
What I had to do was to pare back everything.
Start again in so many ways.
The first step - getting the back of house in order.
Super un-sexy.
Until it's done.
Then it's a total turn on because having the back end organised is absolutely LIBERATING.
Need a little of that?
Tune into this week's episode of the podcast!
We're be back weekly now, Tuesdays.
Season 2 is about simplifying.
Questioning everything.
Nothing is safe.
Here's why we had a 2 month break - and what to expect from the podcast moving into 2023 and beyond.
Work smarter, not harder they say.
Great.
Sounds perfect.
But what the heck does that actually mean?
Well in my world - it means knowing that marketing is the most important part of growing your business.
It means simplifying.
It means working on your business, not in your business.
Again - vague terms right?
So let’s chat about the actual tactical things you can do TODAY to work smarter, not harder in your biz.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
Do you believe the saying, you get out what you put in?
I do. But with a caveat.
You get the fruit of the seeds you plant.
And in business, this is usually a season later.
We see the fruit of our actions 90-120 days after we implement them.
Questions that have been coming up in conversations over the past few weeks have been about investing in your business.
At the start of running our biz - we often have more time than money and so we invest that.
Which is perfect. But as we begin to get clients, this shifts, and time is our greatest resource.
It's the only time that’s non-renewable. That we can never get more of (unless we hire people - but that’s a conversation for another day.
When we acknowledge that our time is beyond precious. We need to look at how we’re spending the lifeblood of our business. Money.
And the investments that we make, and do not make, determine both our trajectory and our speed.
So let’s discuss 5 investment areas that are going to be pivotal in reaching your goals.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
In today’s episode of the Mumstyle Business podcast, I sat down with Rosie Shilo.
Many of you will know this lovely lady as a uniquely authentic thought leader in the VA space. She’s a well-respected Aussie powerhouse in the industry.
Since creating this thriving and ever-growing network for Virtual Assistants, Rosie Shilo has become one dedicated businesswoman. Currently, Rosie owns and runs ‘Virtually Yours’, a network for over 190 Australian Virtual Assistants which she founded in 2004.
Rosie has mentored many new and experienced VAs in their business and seen them overcome many hurdles to achieve amazing goals. This inspired her to write “VA VA Voom: How to become an amazing VA and every client’s most Valued Asset” which was published in May 2014 and has sold hundreds of copies to date. Since then she has also published ‘Reaching for the Stars: a woman’s guide to becoming a Stellar Virtual Assistant‘.
This passionate woman who has been described many times as ‘awesome’ is a true asset to the Virtual Assistant industry and her desire to see the industry grow and develop shines through in everything she does.
Join us for a candid convo about defining success, juggling motherhood, the joys, and pitfalls of being a virtual assistant, creativity, and more.
You’re going to love this one!
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
12 lessons from a decade in leadership
Recently I’ve been asked to share my story.
Truthfully, I’ve felt uncomfortable doing that.
It felt self-indulgent.
So here, instead, well in alignment with - are 12 lessons I’ve learned along the way.
This is the good, the bad, and the ugly of business. Coming at you real and raw, unfiltered in a live IG so I wouldn’t chicken out and hit delete.
I’d love to know what resonates.
Often we minimise the importance of our offer.
More than being just your product - your offer is the cornerstone of your entire Business.
It determines who you work with, what you do, and what you get paid. It determines how you live your life.
Let me explain.
Your day-to-day life is determined by your actions. Your actions in your business are the work you do. Who you spend your time with at work matters.
You want to spend your time working with, helping, talking to, and selling to people that energise you. So it’s important you don’t work with just anyone that hits you up in the DMs.
Once you know who you want to work with, you’ll know the thing that’s keeping them up at night. The big problem you can help them with.
It needs to be a big problem so that you can come in with a big solution, and therefore charge what it is that you want to charge.
This is imperative for your life by design. You must decide when you work, and how much you earn. If you’re not intentional about these 2 things, they’ll be chosen for you. And it likely won’t be what you want.
Based on all these things, your offer is born.
And your offer needs to be sold in order for you to make money.
To sell it, you need to communicate it.
To communicate it, you need to know your ideal client’s preconceived ideas about your industry.
What is it they need to know and think and believe about you in order to say Yes to your offer?
That is your marketing.
And there you go. Your Marketing and Sales Strategy in one episode ;)
Take action!
Harsh truth.
We choose how we feel.
We decide what we let each interaction and each moment mean. We decide how those things affect our attitude, the words that come from our mouths, and the actions we take.
We are in charge of our energy, our reactions, and therefore our day.
Often we have this grandiose idea of what our ideal life will look like. We think we have to wait ’until’ to enjoy life to the fullest.
We don’t.
We get to live those moments now.
It’s the moments that make the days.
The days that make the months.
The months that make the years.
So now that you choose how you want those to go.
Regardless of what happened today with the kids.
Regardless of how that sales call went.
Regardless of that conversation with that person that just doesn’t get it.
This isn’t minimising the fact that life is just bloody hard sometimes. That business is hard. That life throws massive curveballs.
But we get to choose what we feed our minds. As well as what comes out of our mouths. And how we spend each moment.
Whether that’s choosing to have a foundation of joy that spills into everything we do, or if we let apathy define us.
So decide what you want to be known for.
How do you want people to feel?
How YOU want to feel.
And make it happen.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
Imagine this ...
Your ideal client sees your pre-scheduled social posts or ads and lands on your website. They’re hit by a super clear message that speaks directly to them.
They opt in for a valuable resource and receive an automated email sequence with invitations to book a call.
Confirmations and reminders are sent after the call is booked, plus some extra resources to get them excited.
After the call, they’re automatically sent a thank you, plus stories of others clients' results prior to purchasing. You stay top of mind via email and text until they’re ready to buy.
Upon purchase, the client receives reminders to sign the contract and pay, and when they do they are automatically onboarded.
The best part is - it happens without you even having to think about it.
It’s all automated.
If you want to learn more about marketing tech made fabulously simple - this one's for you!
Heres the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
At the very foundation of all your marketing sits your branding.
Unfortunately, branding in itself is misunderstood.
Some think it's not important.
Many think it's their logo and colours.
The truth is, it's crucial to gaining and maintaining trust.
It's your brand personality, and my guest on the podcast today Jen Bowers likes to say it's what people say about your business when you're not in the room.
In this discussion, we dive into the practicality of creating your brand, colours, and all.
What I learned is that it's actually a deep dive into self-discovery.
Want to know if a personal brand or business brand is the way to go, or how to gain the confidence to put yourself out there - this one is for you.
Listen here.
Perfectionism can rear its ugly head in so many ways.
- Recording and recording that reel
- Not reaching out to potential clients because your website's not perfect
- Late nights overthinking each and every word on your new freebie
- Holding back from making your site live because it's just not quite right yet
Ultimately, it keeps us stuck.
Join me for a conversation, and a little tough love, on this week's episode of the podcast as we explore what perfectionism really looks like, why it holds us back, and how we can move forward in business and in life.
Here's the link.
Showing up on IG, doing your reels, posting a few times per week, emailing your list annnnd ... you're getting the same dozen likes from your peers and friends - and little else?
Is this you? Ask yourself... are you putting your content out to the same X number of people who've been following you for months? Or are there new people in your ecosystem every week?
If the answer is the former, you're not alone.
You'll likely also find a shift in focus to getting in front of some new eyeballs is game-changing.
But how the heck do you do that?
One powerful way is PR.
Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere and I was honoured to have her on the Mumstyle Business Show to talk about how to harness the power of PR in your biz.
Through her free workshops, masterclasses, and mentorship program, she gives you insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.
On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.
Lisa shares practical ways to build and implement a media strategy that's going to put you in front of your ideal customers on the regular, without having to run ads.
If you've ever asked yourself, how do I get featured in XXX, or speak on X podcast or at Y event ... this is a must-listen.
Here's the link.
What I love most about the Mumstyle Business Podcast is that I get to interview incredible women from all walks of life, doing amazing things.
This week I have Beth Hodson from Kids Love to Cook on the show.
Beth has a long career as an entrepreneur across serval industries and candidly shared some of the biggest lessons from her journey.
If your business is designed to be the vehicle for your dream life.
If you are raising and family and business simultaneously.
This one’s for YOU!
Here’s the link.
When we're busy, it can be so easy to forget that what we put in our bodies affects the way we feel.
Food is both fuel and medicine.
What we eat (and do not eat) influences not only our shape but our energy, our complexion, our sleep, our gut health and so much more.
Because most of us eat 3 or more times a day, for the most part we've desensitised ourselves. It's easy to devalue the impact that food has.
This is what my guest on the podcast today, Hope Pedraza, is passionate about supporting women.
Hope Pedraza is a Certified Holistic Nutritionist, Functional Diagnostic Nutrition Practitioner, and host of Hopeful and Wholesome Podcast. Hope helps career-driven women to heal their gut, balance their minds, and feel good in their bodies again. Hope also is a mom, serial entrepreneur, and founder of a Pilates-based franchise - inBalance studio.
In this episode we discussed,
- the foundations for our relationship with food
- the impact food has on how we feel
- and how our human design type is at the foundation
No matter where you are in your relationship with food, your health, your energy, and your body - I hope this conversation inspires you to reconnect with how you can nurture and nourish yourself.
Click here to tune in.
What would you say if I told you that 90% of success is related to mindset?
Sounds crazy to think that all the strategy, all the tactics, all the networking and content, and other stuff we do are only responsible for 10% of the results - but I think it's true.
Without a strong mindset, we simply don't show up how we need to in order to get what we need to get done.
We're scattered, avoidant, hesitant - and it shows.
My guest on the podcast today is Jess Soto Ramirez. She works with business leaders to kick their limiting beliefs to the curb - even those they don't know they have!
Jess Soto-Ramirez is here to serve it up to you in a way that will light you up! After taking her own road trip down the business lane, and realising how much of a mind game it is; she's merged lanes and is using her experience and tools to empower and ignite you to work WITH your mind and create a business and life that inspires you!
Connect with Jess through - Instagram
Download "5 Powerful Steps to break through self-doubt in your business"
Mindset is too important to ignore. Without intentional cultivation, we're stagnant. And stagnation is not the place for creativity.
Tune in to the episode to learn how to embody confidence, say goodbye to perfectionism, and step into the fullest version of YOU in everything you do.
What’s the place that you can post and months later your content is still circulating?
Pinterest!
In this week’s episode, I chatted with Kylie Lewis about the benefits of Pinterest and we seriously dug in deep.
If you’ve ever been curious about Pinterest and how or if it might work for your business - don’t miss this episode!
Kylie shares the nitty gritty on making the most of Pinterest to boost organic website traffic and get more clients.
Instagram | Facebook
Here we go...
Are you ghost-walking through life?
Stretched, barely present, and overwhelmed?
My guest on the podcast this week is mama coach, Alena Turley.
If you're a mumma and a business owner, you need a sprinkle (or a big splash!) of Alena in your life. Her holistic wisdom is magical.
Alena Turley, is an award-winning educator, podcaster, and martial artist with over 30 years of experience working in a diverse range of industries. She holds qualifications in oral history, building, education, filmmaking, Hapkido instructing, and permaculture design (to name only a few).
Her pioneering parenting and ethical living blog, the Soul Mama Hub, has been running since 2009. She has been an expert panelist for the Australian Clean+Conscious Awards since 2020 and a member of the UK Ethical Influencers Network since 2016. Her podcast, Unboxable, is highly rated on International charts. Alena has built communities of mothers online in the tens of thousands from Bath, England, to the Northern Beaches of Sydney Australia, and beyond.
Join me for this conversation where we dive into Alena's story, and openly discuss the lessons she's learned along the way.
Do you run your business, or does your business run you?
Is your day dictated by phone calls and emails? Or do you decide what projects you work on and when?
The CEO schedule was first introduced to me by a mentor, Kelly Roach.
It’s the concept of designing your week to include the most important tasks at whatever stage of business you’re in: from getting started, to solopreneur to 7 / 8 or even 9-figure business owner.
Tune in for exactly how to implement this and take the reins on your business and life, for good!
For the complete guide on the 7 Systems, you'll need to focus on in your CEO Schedule, click here. (anneliseworn.com/7systems)
It's time!!
It's time to look at the numbers.
Now before you run and hide your head under the covers, listen up.
Every 3 months, just 4 times per year, you need to raise the hood of your business and take a look at what's going on.
Why? Because if you're running up the hill and are off course, you're not going to end up at the top.
So block 1 hour in your calendar this week.
Yes, this week, and let's do this 💪
Not sure where to go from here? Book a free strategy session with me and let's start your 12 week plan together so you KNOW you're working on the things that will move the needle in your business.
Here's the link to book: anneliseworn.com/consult
If you've ever felt - meh - about your life, your business, or your (fill in the blank) this one is for you!
I'm so thrilled to be able to introduce you to this incredible woman, Dante Amato.
Dante is a coach who works with women on full-life expansion.
In this wide-ranging conversation, we talk about self-sabotage, embodiment, healing and manifesting. Dante’s warmth and wisdom emanate and I’m confident you’ll walk away feeling enlightened and empowered.
Dante Amato is a Mindset and Growth Coach committed to empowering women to live their dream life by discovering their true purpose and mastering their mindset to one of abundance + alignment in every aspect of their lives. Utilising a holistic coaching style coupled with her own personal experience of inner transformation, Dante equips women with the tools and strategies required to move in the direction of their best life with a deeper sense of intuition and aligned decision-making. She is obsessed with teaching women her signature Manifestation Method and uses her unique blend of spiritual flow and energetics to guide women into their highest frequency. With a nurturing approach, Dante supports women on the sometimes-uncomfortable journey of self-discovery and healing, allowing them to connect more deeply with their own inner knowing, nourish their nervous system, and most importantly live their most aligned life. Dante is the founder of The You Project and host of the podcast Soul Conversations with Dante.
You can connect with Dante through her:
Website | Facebook | Instagram
Enjoy!
Annelise
At every stage in our business, to get to the next level, we need to show up differently.
Doing things in a new way takes courage.
It means doing it scared.
So it takes courage and confidence.
What starts as full force passion for our business, striving for excellence and growth - can end up catapulting us in the other direction.
Resentment. Stress. Late nights. Snappy. Unfulfilled.
The worst part? Those we love can bear the brunt.
It's such a pervasive issue that I reached out to expert Jessica Read to discuss how we can manage stress, and avoid burnout as busy business mummas.
Jessica is a mum of 2 young girls and the owner of Inspired Life Collective. Jessica works with women who are struggling with stress management, anxiety, or living under the effects of trauma to calm their minds and bodies in order to live from a place of joy, not fear.
Jessica is an Advanced EFT Practitioner, Meditation Therapist, Holistic Life Coach, and Corporate Stress Management Consultant, also currently studying for a diploma in Clinical Hypnotherapy. Jessica's in-depth knowledge of how emotional, mental & physical stress impacts the mind and body and passion for holistic healing ensure her clients not only grow and heal but thrive.
If you're feeling stretched right now - you need to hear this.
Give yourself the gift of taking time for yourself.
Here are the links we mentioned in the show:
- Free chat - https://www.inspiredlifecollective.com.au/chat
- Ignite, burnout intervention program commencing 15/6 - https://www.inspiredlifecollective.com.au/ignite
- Bonus resource if you want to include a free beginner’s guide to EFT Tapping - https://www.inspiredlifecollective.com.au/beginners-guide-to-eft
Feeling like your income doesn't match your effort?
Burnout and dis-satisfied?
Overworked and underpaid?
Feeling like the world's best-kept secret?
It might be one of these 3 things.
Business is the biggest personal development of all time!
Do you agree??
If we're doing it right - we're going to grow and evolve.
For some of us, that means our business begins to feel constricting and too small.
We can outgrow the confines of what we created.
Making changes in our business can feel scary though.
It may mean saying no.
It may mean moving on.
It may mean letting people down.
It can feel uncomfortable.
But you started your business for freedom.
And it's YOU that has to show up in your business every day.
Not anyone else.
Feeling stuck in your business?
Feel like you've outgrown what you created?
I've been there.
Tune in now to this episode!
If we want more, we need to step up.
Easier said than done.
What does this really look like?
It looks like doing different things.
Thinking differently.
Asking better questions.
Choosing our attitude.
Conquering self.
Join me for a conversation to stretch your thinking around this topic.
And maybe your actions too.
A.
Emotions and business.
Are they welcome? Not welcome?
Appropriate? Not appropriate?
Unavoidable? Destructive?
Let's talk about it.
I used to think that emotions had zero place in business.
I was go go go on the 'to do' list without stopping to check in with how I felt.
I thought emotions made me weak.
I thought emotions would hold me back.
My approach to my business was structure and hustle and task driven.
It got me to multiple six figures.
It also got me to burnout.
Can you relate?
Join me for this important discussion.
To truly step into our role as CEO - we have to show up differently.
It takes cultivate the attitude and skills of this new identity.
Ultimately it comes down to the small decisions we make everyday.
The habits we intentionally choose.
Tune in to discover the CEO habits you can thoughtfully input into your day, starting today.
Our business should be your vehicle to freedom, not your prison.
But for too many of us, we can get stuck in the busy work.
Client projects.
Fighting fires.
Staff absences.
Endless meetings.
The never ending content creation hamster wheel.
Guess what - as CEO, you have the power to turn the car around.
You have the power to claim back the freedom you started your business to achieve.
In this week's episode of the podcast, we explore 5 ways you can take action right now to do just that.
The first 2 have nothing to do with business ;) (or do they!)
Want to take it further? Come along to our Simplify your Business Bootcamp - we're running this for 5 days starting May 30th.
Here's all the info: anneliseworn.com/bootcamp
Can't wait to see you there!
Comparison - it comes in many forms.
We can look at other people's success, their progress, their house, their clients and think - WHY does she have it all together and I don't?
I used to do this too.
But a few years ago I realised 3 things.
- I needed to run my own race.
- Perfect isn't the goal.
- She doesn't have it all together.
Struggling with this? Tune in now to this episode!
Unpopular opinion ...
Most people I know that are getting started spend way way WAY too much time on their website.
Yes, your website - done right - shows you are an authority in your space and helps you grow faster.
But ultimately, too much focus can be placed here, instead of building relationships (where the real income is).
How do I know? I grew a 6 figure business without a website.
That said - you should have one.
Specifically, there's 5 things it should have ...
Tune in now and find out what they are.
Business is about relationships. Especially if you're a business providing a service to another business.
It's NOT about how many followers you have on IG.
It's not about how many emails you have on your list.
It's about people.
You'll build your business quicker than you ever realised when you prioritise connection over ego metrics.
So who do yo0u need to connect with?
Specifically - 3 types of people.
Tune in now to find out exactly WHO and HOW.
I have to admit, when I first heard about 'self care' as being an important part of the entrepreneurial journey my first thought was, yeah sure it's ok for them - they've got the revenue and momentum to be able to afford the time off.
It was only by personal experience of reaching burnout that I got the memo. You MUST look after yourself. It's not a nice to have optional extra. It's vital to success - at every level.
The best analogy I've heard is that of the million dollar racehorse. You've probably heard me mention it before.
The racehorse is fed nutritious food.
The racehorse is adequately trained. Adequately rested.
Why? Because they're given the optimal circumstances to perform.
The funny thing is - often we can see that this makes sense for the racehorse. But we don't think the same principles apply to us & even more so.
So can self care really make you a better business leader?
Heck yes!
Not convinced? Listen in to this episode of the podcast!
Convinced - but your calendar doesn't actually reflect these wellbeing priorities? Listen in!
This one's important.
Your wellbeing is important.
Let's go!
'No one will do it as good as me.'
This is the main complaint I hear when people push back about hiring.
It's simply not true.
However, maintaining quality when you hire a team IS a tricky balance.
In this episode, we're going to cover the 3 step process of onboarding a team member - Training, Mentoring and Coaching.
Every role I've ever had has led back to empowering women - so I was thrilled to interview Samantha Nelson.
Samantha's passion is women's empowerment and organizational cultural branding. Currently, she is a doctoral student at Vanderbilt University's Peabody College studying leadership and learning in organizations which complements a Master's degree in Educational Leadership specializing in organizational systems change.
Samantha holds a Diplomate and Instructorship in Biocognitive Science as well as a Diplomate in Biocognitive Organizational Science with a specialty in mission and vision development. With experience in curriculum design, she ensures a human-centered approach to personal development and vocational empowerment.
Samantha's an incredible woman whose passion is women's empowerment and organizational cultural branding. She's crazy educated and continues to study leadership and change, and was just a joy to speak to.
We covered topics like:
- the state of the education system
- raising daughters
- women in leadership ... and so much more.
You can connect with Samantha through
LinkedIn | Instagram
I learnt so much from this conversation, and enjoyed it so much.
I hope you do as well.
When was the last time you took time off? Really took time off?
For many freelancers - it's been longer than perhaps they'd like to admit.
If you're feel like you're stuck on the metaphorical hampster wheel in your business - listen to this episode.
We're talking really, practical strategies to help you unravel yourself form your business - and take a step back.
Without losing clients. Without compromising on income.
Yes, it's possible.
Tune in now!
Feel like you need to be producing mountains of content?
In a content driven online world, strategy is often a missing piece. If you’ve ever struggled with content, felt lost, overwhelmed or purpose-less - this one’s for you.
I spoke with Mel Daniels of Meld Business Services.
Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.
We discussed:
- why content matters
- strategic content
- content for conversion
- Content generation overwhelm
As well as the evolution of her service based business from 1:1 client work to strategist and coach.
You can connect with Mel through
Facebook | Instagram
Tune in now to listen.
Elegantly merging motherhood and business.
Is it even possible?
As a mumma of 4 under 10 - I'm in the thick of it.
Tune in now!
Let's talk abut collaborations.
Some are no brainers. Some are scary uplevels. And some you might write off. Like working with the 'competition'.
Although the 'collaboration over competition' meme is cute - and you might even like or share it ... does it actually translate to movement in your business?
Are you really willing to go there?
And if not, why not?
Collaboration opens up a world of possibility.
Ready to find out why?
Listen in.
5 figure months don't just happen without strategy.
Planning and work and working the plan.
Then once you get there, how do you make sure it's not just a unicorn month?
How do you get repeatable results so you can plan the growth of your business with confidence?
Let's talk about it!
6 incredible stories over 6 days. Virtual Assistant Stories
Today, I'd like you to meet Kylie Lewis
She's your pin loving, social savvy, organisational queen!
Mumma Bear to her two wee munchkins, who are the reason she's here today! After a certain major event turned her “back to work” plans upside down, she had to get creative on how she could help support her family, whilst also having the flexibility to work around her kids, not slot them in around work!
Then she discovered the online world of freelancing, VA, Canva designer, Pinterest management small biz freedom. She knew this was the path for her!
Not only does her business give her the flexibility she needs to always be there for her little ones, it also means she gets to work along side other amazing creative female entrepreneurs and help them to smash their goals, scale their businesses and free up THEIR time to spend with family & friends.
You can connect with Kylie through
Website | Facebook | Instagram
Please enjoy!
6 incredible stories over 6 days. Virtual Assistant Stories
Today, I'd like you to meet Petra Wilmering
With her passion as a doer, strategist and technical unicorn, your established online coaching business will take off and scale beyond your comfort zone directly into your genius zone.
Petra's superpower is to organize the strategies and processes that are on your table and to put them into practice. Her passion is to lead your team in commitment and dream performance and to turn your customers into enthusiastic fans.
You can connect with Petra through
Website | Facebook | Instagram | LinkedIn
6 incredible stories over 6 days.
Virtual Assistant Stories
Today, I'd like you to meet Kara Stokes
She's a business owner and mum of three kids, She looks after herself by doing yoga and weights sessions.
Sara's happy place is the beach, floating on the ocean rejuvenates her soul. She chose her niche because she loves working with brands who support their clients to build healthier lifestyles and find happiness.
You can connect with Kara through:
Website | Facebook
Please enjoy!
6 incredible stories over 6 days. Virtual Assistant Stories
Today, I'd like you to meet Sasha Eburne.
After working in the corporate world, Sasha decided to branch out on her own as a professional Online Business Manager. With over 20 years of business management experience, she's based on the Gold Coast, Australia, but have worked with clients from all over the world.
You can connect with Sasha through her
Website | Facebook | LinkedIn | Instagram
Please enjoy!
6 incredible stories over 6 days. Virtual Assistant Stories
Today, I'd like you to meet Joanna Predo.
Joanna is a wife of one and a mother of four.
Dissatisfied with $8 per hour, she started her first business teaching piano. She marketed it herself, created and written ads for school newsletters and the community noticeboard, and came up with an elevator pitch for anyone who would lend her an ear. She supplemented her casual employment income with an additional $20 per hour.
Eventually the time came for her abilities as a wordsmith to formally meet her skills in sales. The Whimsical Wordsmith officially entered the market.
She's here to use what she’ve learned to help you in your business, to speak to the core of your readers with my careful words, and to applaud you as you achieve your goals.
You can connect with Joanna through her
Website | Facebook | LinkedIn
Please enjoy!
One of my biggest passions is sharing stories of women forging their own path in business and in life. Women pursuing motherhood and ambition simultaneously.
We all do this so differently & I find it incredibly inspiring and comforting to know that there's no one right way to juggle all the different pieces.
We can learn so much form each other - even if that's identifying what we DON'T want.
Over the past few months I've been speaking with Virtual Assistants across Australia and the world. This is some of their stories.
We'll be releasing one episode per day, for 5 days.
I hope you enjoy meeting each one as much as I did.
Today, I'd like to meet CHRISTINE STEPHENS
She created "May I Assist Virtual Assistant" on the back of fifteen years experience as an Executive Assistant in the corporate space.
With a passion for organisation, structure and creativity, she wants to bring your business ease and simplicity to enable you to have balance and calm in your life.
If not in her office servicing clients, you will find her in the garden tending to vegetables and chickens, in the kitchen baking some sweet treats for her children or relaxing with a book.
Please enjoy!
So many women I work with have a goal to earn 6 figures in their business.
Don’t get me wrong - it’s a great goal. If it’s yours.
In today’s episode we explore the truth about wanting 6 figures - and how we can think about this differently.
We question:
- What’s your goal really?
- What is our operating reality when it comes to business growth?
- What do we tell ourselves about abundance?
And so much more.
Let’s do this!
The End Game: What does Freedom actually mean to you?
We started our business for freedom - but are we actually living that? Truly? Because we do get to choose - but often we choose to say yes when we'd rather say no.
So. What's your end game?
And are you really walking towards it?
Let's explore!
Does the thought of marketing make your head hurt?
Let’s streamline and simplify!
Ask yourself these questions and you’ll have a super streamlined marketing plan you can move forward with today!
- What do people need to KNOW and THINK and BELIEVE about you in order to say YES to your offer?
E.g. That outsourcing will save them money? That you have worked with 10 other similar business and got results? That taking control of their marketing will mean they don’t have to wait for word of mouth? Etc. etc. * What will your MAIN piece of content be?
A blog? A podcast? A video? Other? * What other posts will you do? * How will you get in front of new people every week? * How will you nurture your current audience / list / community? * How will you invite people to a sales conversation every week?
This is how we create results 💪
Small steps. The right ones. Consistently.
Success is not linear.
Business is not linear.
Life is not linear.
We are not robots.
The entire universe is cyclical.
The seasons.
The tide.
Our femininity.
Everything.
So why do we not adopt this in our businesses? Why do we run and run and run until we’re sick and tired and burnout?
Slowing down before speeding up is a practise that I learnt the hard way after almost burning out completely. Now I’m passionate about boundaries and rest and priorities and honouring every season and every stage in business.
So let’s dive in to what that looks like practically, and how you can implement this practice in your own business and see the results you’re looking for materialise with more ease and speed than you thought possible.
Work Less, Earn More - is that a joke?
You hear this phrase thrown around right? But what does it even mean?
More importantly - how can you make it happen for YOU?
The typical marketing strategies you see on socials all day don't work for B2B businesses.
Building your audience, dancing on reels, running webinars, pdf downloads ... they're great ... but they're not the things that are going to make you money fast in a 1:1 client based biz.
When you're ready to add on additional revenue streams - fab! But when you're trying to up your revenue and build your team - you need predicable income, fast.
You need a marketing system that doesn't take forever to build, and doesn't take an hour a day to implement.
You need power levers. And that's what I'm bringing you in today's episode.
5 actionable marketing strategies that are NOT cookie cutter.
They're totally customisable, and powerful. Tried and tested.
Can't wait for you to dive in! Let me know what you think & which you're going to implement! 💥
You know I'm all about the action taking.
Let's do this!!
Your beautiful business can be a vehicle of change.
Change for your clients, for your lifestyle, and for causes you care about.
Let's talk about ways you can expand the good you're doing, and create a ripple effect that goes beyond anything you ever dreamed of.
I hired all the wrong people in my business in the first few years.
I learnt the hard way what to do and what not to do.
The truth is - leading people can be hard in the constructs of a business that wasn’t created for you. And when we take these principles, the ones we’ve known in another career, we just get more of what we don’t want.
When you realise that your own business is a different environment born from your own vision - you see that the possibility of building a dream team is real.
It all starts with the vision you have for your business.
It’s the WHO not the HOW that makes the vision come to life.
But how do you even start?
In this episode of the podcast we explore this and map out a step by step plan to creating a team that truly supports you in your business.
Hiring your first employee can be a terrifying endeavor.
All types of questions come up.
Imposter syndrome might rear its ugly head.
Questions about leadership and finances and time and priorities and ... all the things can come into question.
But hiring and building you team is the key to gaining back the freedom in your business.
It's a stepping back to spring forward.
Training and going slower in training, in order to never have to do that task again. Woop woop!
Walking us through the 101 of hiring today is leading expert Jessica Pierce.
Jessica is the CEO and Founder of Career Connectors. A NFP linking job seekers with resources and hiring companies - to help them shorten the hiring window and step into their dream job role.
If you, like so many women I speak to are avoiding the topic of hiring, dragging your feet or sworn against ever 'managing people' again - this is a must listen.
What does it mean to be a mumstyle CEO?
A ‘lifestyle’ CEO conjures up images of laptops on the beach, or by the pool. For most of us though, that’s fun for a week - but not for a year - or forever.
Especially with families, and other ambitions outside of work and family life.
So no - lifestyle CEO is not the goal.
We’re going after what we want #mumstyle.
Let’s do it!
Tune into this week’s episode of the podcast.
Marketing and sales doesn't have to be complicated. You don't need to spend all day on social media. It doesn't have to cost a bomb.
There's a simpler, more elegant way that the RAH RAH HUSTLE HUSTLE mentality that the 'big boys' on the internet are spruiking.
Let's get into the #mumstyle way.
What do you feel when I say the words 'creativity' and 'business'?
Personally, in the past when I heard about creativity being used in business, it felt like 2 things that were incompatible.
My frame of reference was the industry I worked in, vocational education compliance, and the 2 seemed like oil and water.
I was wrong. And more and more, as I've built my own business, I've realised how vital a skill creativity actually is.
In a space where we can have a business FB page up and running in about 2 mins flat, creativity is not a luxury.
We need to stand out. To shine. To be seen and innovate and to give our clients a beautiful experience.
None of that happens without creativity.
Not only that, but as the world moves towards more AI, creativity is a human element that cannot be replaced.
So how can we cultivate creativity? How do we then hone that skill?
In this episode of the Mumstyle Business Show 'Creative Power' I interviewed Jo Simpson.
Join us for a deep conversation about creativity, discipline, and getting still.
How to create a B2B marketing plan.
Marketing to businesses is not the same as marketing to consumers.
In some ways it's easier. In someways ... not.
Listen in to the podcast and we'll break down my B2B marketing plan.
Setting and maintaining boundaries is something we can all struggle with. But boundaries are what allow us freedom.
So how can we set them? And better yet .. how can we make sure they’re upheld?
Listen in for my 7 top tips on maintaining boundaries in business and in life.
2 agencies, 4 little monkeys, a mentoring program & ... LIFE - it's safe to say I'm not bored.
I'm also a BIG fan of utilising tools to help me optimise my time.
When the going gets tough, the tough get going.
When life give you lemons, make lemonade.
There's saying after saying about determination. And for good reason.
Life and business can whack us around and throw us some serious curveballs.
Today's guest believes that determination is the key that led to her success, and now helps women get 30k plus a month in just 90 days, while working only three to five hours a day.
We dig into the strategy behind the promise and talk about high ticket sales, messaging and streamlining processes - and so much more.
If you're working banana hours and not seeing the fruit of your labour - this one's for you!
I hear this all the time …
I want to grow but I don't want to manage a team.
If this is you - join me for this discussion on the pros and cons of subcontracting / having a team.
Here’s my thoughts on 3 things we can all STOP doing in 2022 and 3 things we can start or continue doing. If not these things, I hope this helps you identify 1 thing you will STOP and 1 thing you will START in 2022.
Would love to hear yours!
So you decided you wanted to start your own business.
You started your socials, got a website up, LAUNCHED aaaand ...
... crickets.
One of the ways you can get found online if you're a niched or local business - like I teach ;) - is through SEO. Search Engine Optimisation.
It sounds techy and scary and expensive - but in reality, it's just about schmoozing and making friends with Google.
The words on your website play a big part in this - and on this episode of the Mumstyle Business Podcast, I'm chatting with special guest Dom Kimber about just that!
Want to stop doing everything in your business but are not sure of the next step?
Hiring is one of those topics that many resist or even actively shy away from.
But the truth is, if you’re a 1:1 service provider, you cannot have true freedom in your business without people.
In this episode of the Mumstyle Business Podcast, we dive into the world of hiring and explore Who To Hire, First.
Let’s do this!
The reasons we start our business are unique, but I find there’s always a common thread. Freedom and flexibility. Being able to choose. Being able to call the shots. Not being capped by someone else’s boundaries of what our time is worth.
Our guest on the Mumstyle Business Podcast today is Lee Doherty, CEO of Admin and Co.
Many of you likely know Lee. She’s well known in the Aussie VA space as being a business go-getter, and cheerleader for others.
If you’re a service based business owner wanting to grow a team - looking for real talk on what it’s really like to be a mumma running a successful business, this is the episode for you.
Lee is candid and funny and absolutely a woman going after what she wants and kicking goals.
I’m so excited for you to hear this one.
Here it is.
How to know if you’re ready for an agency model?
If you’re a solo service provider who’s maxed out on hours and STILL not getting the income you dreamed of. This one’s for you.
Find out what an agency model actually means, and how to
Hire that first team member
Work less without giving up income
Stop chasing your tail in your business
Provide the same level of excellence to your clients as you scale
Want to work from home, be your own boss and take control of your earning capacity?
This episode of the Mumstyle Business Podcast is for you.
Now more than ever, working from home as your own boss - with freedom and flexibility is what so many of us want. And now more than ever, it’s easier than ever to make it happen.
The perfect storm of a remote workforce, technological availability and incredible women who have gone before. One of those such women is Ingrid Bayer, Founder of VA Institute.
Ingrid Bayer is a thought leader, transformational thinker, and one of the brightest minds in the Virtual Assistant Industry today.
With a background that spans over 30 years in administration roles across many industries, and over 13 years spent running a highly successful Virtual Assistant business from her home office in regional NSW, Australia, Ingrid now devotes her time to working strategically in the growing Virtual Assistant Industry through VA Institute, a business which she founded and launched in 2017.
With a strong focus and passion on building and advocating for an industry founded on the core principles of excellence, authenticity and sustainability, since 2017 Ingrid has helped over 500 EAs, PAs and Admin professionals successfully transition into their own Virtual Assistant businesses through her VA Startup Program.
A published author of three books, Ingrid transforms and inspires the VA Industry and its stakeholders to be the best, expect the best, and deliver the best beyond mere technical skills.
You can connect with Ingrid through:
Instagram|Facebook|LinkedIn|Website
In this week’s episode of the Mumstyle Business Podcast, I had the honor of having an in depth conversation with Ingrid.
We cover topics like
- Maintaining excellence
- How to get clients and get profitable fast
- Charging what you want to earn - and so much more.
Ingrid is a Queen in the VA industry and I know you’re going to get so much value from this conversation.
Let’s talk PLANNING.
I’m a planner. I love mapping things out. Being organised. Getting excited about what’s to come.
So today we’re talking about Business Planning for 2022.
Yes, we’re still focused on finishing strong for 2021. But by looking forward now, we’re making sure we’re not wasting the first 2 months of the year in planning and et up. We can start with a BANG. If that’s your plan ;)
I take you through my Simple 3 Step process for mapping out your year, your next 12 weeks, and maximising your days. So - let’s do this.
Tune in on your fav podcast platform mumma!
A xx
In this episode I interviewed the incredible Shannah Kennedy. You may have her name, or read one of her books. Shannah is a renowned life coach who focuses on helping people have a plan for their life, and prioritise themselves while going after what it is they most want.
Shannah Kennedy is one of Australia’s foremost strategic life coaches, consistently ranked as one of Australia’s top 10 business coaches as featured in the Australian Financial Review, Huffington Post, The Sydney Morning Herald and Thrive Global. She works to transform her clients’ work, wellbeing and life. She specialises in executive strategy, transition, values, vision and life planning. Her proven expertise enables clients to gain control of their lives in order to achieve their visions and goals.
She coaches individuals and teams, in person and virtually taking them through a methodology she has developed over the past 20 years of coaching. She offers a range of Executive and Transition Coaching Packages. “We work to discover who you really are without the title.” Shannah is currently working with a mix of C-suite executives, clients in transition (and/or suffering from burn out), business owners and high-potential staff. She coaches the gap between where you are today and where you aspire to be in the future. She also supports people who feel exhausted and “need a new map”. She is bestselling author of The Life Plan (Penguin) and is represented by ICMI, Saxtons and Book Speakers Direct for her engaging talks.
She is also the author of Simplify, Structure, Succeed and the co-author of Chaos to Calm, Ignite, Restore and Shine through her collaboration with Lyndall Mitchell for The Essentialists. Together they deliver life changing workshops including the Masterclass of Wellness to a range of major businesses across the Asia-Pacific region.
Shannah’s expertise is sought after in the media. Recent coverage includes the Today Show, The Age/Sydney Morning Herald, Business Day, BRW, Marie Claire, Herald Sun, Women’s Health, Coach, Management Today, The Australian Financial Review and Sunday Life. Shannah has been an ambassador for the award-winning wellness retreat Kamalaya, Koh Samui since 2018.
You can connect with Shannah through:
Instagram - https://www.instagram.com/shannahkennedy/
Facebook -https://www.facebook.com/ShannahKennedyCoaching/
Linkedin - https://www.linkedin.com/in/shannah-kennedy-8a898b1/?originalSubdomain=au
Website - https://shannahkennedy.com/
I was so excited when this interview came across my desk and Shannah did not disappoint.
This episode is perfect for this time of year when we’re closing off 2021 and looking towards 2022 and planning what they might look like.
We spoke about:
– Your Life Plan
– Balance
– Self care, and small tweaks that make a big difference
– Navigating change
– Shannah’s New Book: Plan B.
Please enjoy my conversation with Shannah Kennedy.
Today on the show I'm talking about hard decisions.
As the CEO of your business, it's all on you.
The decisions you make (or don't make), the clients you take on, the staff you hire, the software, the sales ... the everything. It's all on you. And what I've learnt is - that sometimes you need to get rid of a good things to make room for a great thing. Sometimes you have to make the decision that costs you. Sometimes you get really far down the wrong road, and you have to be ok with stepping backwards to leap forward.
But how do you know?
What's step one?
What's the filter we need in place to ensure there's bumpers on the bowling lane?
Listen in and let me know - what's the hardest decision you've had to make in your business so far?
If you can't think of one - it's ok - you'll be well prepared when it does.
A x
Today on the podcast I’m joined by Sonja Leon to discuss finding your inner purpose.
We discuss her journey, kinesiology, healing the inner child and so much more.
Sonja’s presence is calming and her wisdom runs deep. I hope you enjoy our conversation as much as I did.
Over the last ten years Sonja has been supporting woman, mostly Mums to reconnect with their own self-worth, belief in themselves and their purpose so they can fill their own cup again and live into their own life with purpose while also supporting their family.
Using the techniques of Kinesiology, Counselling Kinesiology, as well has her own life experience and intuition
Sonja started her own emotional healing journey about 15-20 years ago before becoming a Mum of 2 very independent and fun loving daughters both currently in high school. Sonja’s journey of Motherhood has taught her a great deal as it has given Sonja the perspective of being a mum and also nurturing her own children and her own inner child to understanding the needs and fulfilment required for both.
Sonja went through various stages in life of feeling very alone, lonely and that she wasn’t good enough and didn’t fit in. Now years later, she find this journey is very common for so many woman, feeling they need to be something else than just themselves to be accepted or worthy. Sonja is drawn to being of service to woman who are ready to rise up even though they may not know how and need support, she loves to be witness to be when woman come back into their empowerment and reconnect with what brings them to life enjoying their family and re-connecting in their relationships.
How does our perception of time impact our day-to-day and our decisions?
In this conversation, Davina Borrow-Jones and I dive into the concept of time.
Making the most of it.
Procrastination.
And carving it out for ourselves in the midst of all the busyness of business, motherhood, and life.
Feel squeamish about sales or wondering how to get a better conversion rate?
Shaylene Cameron is a brain-based sales coach who pairs the fundamentals of psychology with neuroscience. To help online entrepreneurs overcome the fear of selling so that they can communicate their value or raise their rates and consistently enroll more high ticket clients.
Shaylene has built and created and managed multiple six and seven-figure sales teams and has driven over two and a half million dollars in revenue while teaching everything from ethical persuasion to client acquisition and retention to ensure a full circle heart-driven sales process. Now in this episode, we dive into a broad range of topics around sales.
If you have been feeling squeamish about sales, not sure how to approach it, giving it a bit of a haphazard approach - this episode is going to be fantastic for you.
Let’s get into it!
Too many of us start our businesses only to be working for the world’s worst boss … ourselves.
We charge too little, have lacklustre or no systems, and run the road to burnout pretty quickly. It’s a far cry from the profit and freedom we started our business to achieve.
So what’s the key to entrepreneurial freedom?
It lies in 3 areas. Systems, Team, and Leverage.
In this episode we go through all three, and how you can apply these to your business as a service provider just starting out - in preparation for growth (without the painful growing pains).
Confident On Camera, with Jenny De Lacy.
Know you need to include video in your marketing arsenal, but dread making it happen?
Feel self-conscious? Like an imposter? Don’t know what to say? I feel you.
Not many of us naturally love being on camera. But I have good news for you. You can learn to love it, or at least enjoy part of the process. I promise.
This episode is for you if you know you need to UP your video game, but are not quite sure how to tackle it, or how to really optimise this area of your marketing.
In this episode, I interviewed Jenny De Lacy.
Jenny is the go-to video presentation and messaging specialist, helping clients take charge of the tech, embrace their expertise and get more clients by speaking directly to the people who need them most. Her five-step video system helps clients implement video without the self-doubt and costly guesswork. A mum of three awesome boys, and a serial entrepreneur since 2009, Jenny is a lover of people and conversations and a lifelong learner.
Website https://www.thevisibilitycoach.com.au
Facebook https://www.facebook.com/jennydelacytalkingdigital
LinkedIn https://www.linkedin.com/in/jennydelacy/
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Instagram https://www.instagram.com/jennydelacy.talkingdigital/
Let’s get into it!
More is not the answer.
Why?
It’s difficult to scale a business that’s bulky and complex.
If you’re looking to move your business to the next level, it’s probably time to simplify.
Start with looking at each stage of your business.
How do you get in front of people?
How do you nurture them and let them get to know you?
How do you sell? How do your onboard and deliver - without a lot of friction and stress?
And how do you get active referrals?
Each of these areas needs to be streamlined. Founded in strategy, and built with systems.
Let’s dive into how to make that happen, so you have the agility to take your business wherever you want it to go!
In this episode, we spoke about Lynda’s story and the work she’s done throughout her career, as well as now in her non-profit.
We dove into how women can really find their voice, use their voice, most importantly, trust their voice. About how we can, and should open our mouths and hearts at the same time. And about providing value, and how if we do, then money never needs to be the focus.
We also explored confidence, decision-making, passion, and purpose.
Lynda embodies the epitome of running and living an Impact Business, and I cannot wait for you to hear her story and be inspired.
You can learn more about and get in touch with Lynda via www.lyndacormier.com
In this episode, we spoke about empowering women, impact-driven business models, sharing your vision, and spreading your light in the world.
We discussed true and genuine connection, and how that is what is at the heart of really great business. And life.
We also talked about expectations. Expectations of our businesses of others, and of ourselves.
It was a complete joy to spend time with this absolute powerhouse of a woman who is so generous with her time, her wisdom, and her gifts.
You can learn more about and get in touch with Lynda via www.lyndacormier.com
Too many people just ‘do’ social media to ‘do social media'.
We think we ‘have to’ do IG or FB or reels, but the truth is, we don’t. Then once we do, ‘do it’ we wonder why we aren’t getting flocks of clients banging down our door to work with us.
So let’s take a moment to step back and discover why we should do social media at all, and how we can more than just ‘do it’ but leverage it.
So many of us start our service-based business because we’re great at what we do.
We’re quick. Clients love us. We understand what they want better than they do, and we deliver.
Things come easy to us so we undercharge. Because we’re cheap and great and people love us, we get busy. Too busy.
Work can take over our lives easier than 1, 2, 3.
If that’s you - you’re a service provider feeling the pinch.
A stressed-out service provider looking to move to the agency model but not sure how, or if you even want that?
This episode is for you.
A xx
Thank you thank you thank you to everyone who has listened in to first season of the mumstyle business podcast. AS we mentioned a couple of months ago - we;re moving away from weekly sessions and moving to seasonal - BUT we'll be found weekly over at the Impact Business podcast.
We've spent the last almost 18 months talking everything business and motherhood. The reason I started this podcast was to inspire and empower more women to go after their big audacious business goals.
Now we're stepping it up a level.
We'll be bringing you the same fabulous interviews, marketing strategies and insights - but we won't just be interviewing mummas - and the focus will be on how to build a business that not only solves a need for your clients or customers, and gives you the time and money freedom you want for your family - but makes a difference in the broader sense - in your community, your country or the world.
In my own business, and through the businesses of my clients, I've seen first hand how business can be designed to do good - in and through the business.
Our marketing agency not only helps small family run businesses to grow and provide for the families and establish a legacy - but we also provide no cost marketing services for charities that work with vulnerable communities worldwide.
In my coaching business, I help other entrepreneurs to work their business around their family and achieve their own goals - but they're also in service based businesses and dedicated to transforming the lives of their clients as well.
Whether it's through transforming lives, sustainable production, profit giving, or some other mechanism. In the times we're living in, there is no reason why our businesses can't contribute to the issues we care about.
There are so many businesses working towards making a difference in both big ways and small. On small scales, one person at a time, and large world changing capacities.
I believe all of us were put here for a purpose. Our families are just one of those. There are things that make us angry. Things we want to change. Issues we have ideas about. Causes we want to support.
What if you could support your family, achieve your lifestyle goals AND contribute in the way you want to? You can.
It comes down to thoughtful design, proven business principles and an effective marketing strategy.
We'll be digging into all of this on the Impact Business podcast with weekly episodes starting early 2021.
So if you're ready to think bigger, ready to grow - subscribe for email updates and we'll send you new episodes as they're released.
In this episode of the Mumstyle Business podcast I interviewed Leanne Shelton.
Leanne started her business 6 years ago with a vision of helping clients with their email strategy. Leanne soon saw her expertise could be used in much broader ways, over the entire content strategy - from writing websites to blogs and more.
Here we talked about what content strategy is, the importance of choosing what works for you and your business and being consistent.
If you're struggling with visibility and expanding your brand across socials, this episode might just be what you need to fuel your idea bank.
Enjoy!
Launching a successful venture takes more than creativity, energy, and passion. You also need a sound game plan and a solid understanding of business fundamentals to make it fly.
In this episode I interview author, business advisor and tax expert Tatiana Tsoir.
We deep dive into the nitty gritty around bringing your bold dream to life - in a way that's profitable and sustainable - and FUN!
In this episode of the Mumstyle Business podcast I interviewed Amber Wilfahrt.
Amber has been running her own super successful direct sales business (that also supports brands with a mission) for 11 years.
In this episode we:
•clear up the misconceptions of being in direct sales •give insight on how to run your own sales biz •share tips on how to successfully used social media to grow your business!
If you're thinking about running your own business but not sure where to start? Maybe exploring direct selling is the right move for you.
Whether you want a side-hustle or a full-time job, if you're considering direct sales, or just curious, this episode is a must listen!
Ever felt disconnected from yourself business mummas? Ever struggled with confidence and clarity? Ever wondered about the term feminine leadership?
In this episode I spoke with Self-Leadership and Performance Coach Ela Staniak Leaupepe.
We explore the power of feminine energy, the truth about self-leadership and how to gain confidence and clarity in the decisions we make.
Ela's insight into leadership and performance is incredibly wise, practical and results focussed.
This was one of my favourites and I hope you enjoy it as much as I did!
In this episode of the Mumstyle Business podcast I interviewed Kim Thompson-Pinder of RTI Publishing House.
Kim runs a publishing house that includes services from ghost writing through to editing and publishing - helping professionals get their message out into the world and shine.
We explored the benefits of becoming an author, the ghost writing process, and how to use your book as a tool to build you business.
This episode puts a different spin on becoming an author and moving into authority. Enjoy!
In this episode of the podcast I interviewed Janine Garner.
Janine is a global thought leader on powerful networking, collaboration and leadership, a business growth expert, best selling author and keynote speaker.
If you want more but you're overwhelmed, stuck and not sure how to make it happen - this episode will give you key steps to move forward.
In this conversation we talk about rediscovering ourselves and not conforming to what we think we 'should' be doing, owning our energy, and intentional connection with others.
In this episode with Ellen Costa we dig into her personal story going from entrepreneurial jetsetter to mums of twins.
We talk about Ellen's journey of transformation and rediscovering herself through self care, harassing her background in tantra and wellbeing.
Our conversation is raw and honest and touches on topics that are rarely talked about - the impact of motherhood, wanting more, and harnessing your sexual energy.
Ellen also takes us through a powerful breathing exercise that you can use in your day to reset and increase your energy.
In this episode of the Mumstyle Business Podcast I interviewed Jyotsna Ramachandran, the Founder of Happy Self Publishing.
This was so fun and informative for me, as we dug into the process behind becoming an author, and the marketing that goes into a successful 'best seller' campaign.
Jyotsna does not hold back! This is all the things you wanted to know about becoming a best selling author and didn't know who to ask.
If you've ever thought that you 'had a book in you' - this is definitely one to listen in to.
Enjoy!
Leonie is an International best selling author, (and self described hippy weirdo) who has built a massively successful (7 figure) business working just 10 hours per week.
Want to know how she does it? Come on and listen in.
We talk about motherhood, building a business, and how to go after our big glorious dreams - and achieve them!
This week's episode is really about focus. And perspective. And why we do what we do.
I want to 1 - let you know what's happening. And 2 - inspire you to think bigger about your business - your influence, your impact and your legacy.
So let's get real.
Suz is a bold branding, business and speaker coach. She helps women to build a confidently bold brand so they can show up, stand out and build a profitable business.
I this episode I chat with Suz about the reality of being a mum and a CEO - and how we can use personal branding and content as the foundation to a successful business.
In this episode we dive into the 3 main, biggest and most common mistakes I see with FB ads.
They're probably things you;ve done.
But that's OK. No need to worry - I go into detail about how NOT to make these mistakes - and what to do instead.
Including - how to structure a sales page that actually WORKS.
So let's get into it!
Ever wanted to know how to tap into your genius, and use it to make money? Lots of money?
Well that's exactly what my guest on this episode helps people do.
Introducing Helena Papez... Followed by a global community and rendered as "the BEST mentor...ever" in her 1:1 and group mentoring work with the premium clients she is known for her unique genius ability to help them manifest results they only dreamed about.
Her premium clients learn how to create, sell, deliver...and re-sign again and again their soul-mate clients which means clearing up those money stories, lack stories, powerless stories and start actively co-creating joyful working days, love full events, massive impact, and...rich income leaps that come with being a servant leader who serves and delivers at the highest potential.
As a result, Helena's clients not only create their own lucrative business but also start to express their power through their own genius based method of work which is a divine self-expression and guarantees growth for life.
My Story + how I built a 6 figure business from my kitchen table using the Social Marketing Method. Get in front of an audience of dream clients, and use the ultimate Content Marketing Strategy to move them from COLD to CLOSE using our signature sales strategy.
In this episode I spoke with Nagina Abdullah, Founder of MASALABODY.COM about both about her own Mumstyle Business journey, as well as her work with clients.
Nagina works with high performing women to sustainably lose weight while working crazy hours, raising families and everything in between.
We dive deep into practical strategies, including an energy boosting morning routine.
What drives you crazy?
You know what I mean.
The thing that makes you roll your eyes, or grit your teeth, or sigh out loud.
It's the thing that's unfair, or ridiculous, or redundant.
It's the thing that's accepted as the 'done thing' when in reality it's not good for the customer and doesn't really make any sense.
Well - I think that's the thing you should tackle.
Whether we're talking about business, or passion, or philanthropy.
The thing that really gets your goat is the thing you should focus on.
Not convinced?
Listen in.
In this episode I interviewed Mia Hewett. Author, International speaker, world-class business coach.
We dig into topics around imposter syndrome, healing trauma and what it really means to be Meant For More.
Here's a little more about Mia before you listen in ...
Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me." This allows her clients to stop secretly struggling and live in alignment with their dreams so that they can scale to 6 and 7-figures the fast way.
When Mia was in her thirties she had a multi-million dollar company, happy kids, and a gorgeous house, but still didn't feel like she wasn't good enough. So she read every personal development book she could get her hands on. She took every course, paid to be in the VIP sections, and hired some of the best coaches in the world, but no one could help her figure out what she was missing. She realized that the answer wasn't outside of herself at all, but in her. What she discovered is that she had been trying to solve it all through her mind and what she uncovered is that she needed to heal the emotional side of herself. When we don't heal the emotional side of ourselves we limit our intellect because we can't think greater than how we feel.
Mia has helped hundreds of entrepreneurs who've always known they were meant for more and she is sharing all her secrets in her new book, "Meant For More." The book explains how to stop secretly struggling, awaken your full potential, and discover the Truth about who you really are. Mia is a contributor to Thrive Global, has been featured in The Huffington Post, Forbes and BYL Money channel.
I work and speak with a lot of business owners. Not one of them, ever, has told me they started their businesses to work MORE. Especially not my mummas in business.
BUT unfortunately, that's where a lot of us end up.
Working hard, doing the BUSY work, not the work that actually moves the needle.
So - what moves the needle?
So glad you asked. It's the 3 things you need in your business.
It's LEAD GENERATION, NURTURE & CONVERSIONS.
OK Let's talk about the habits of high performing entrepreneurs. Habits for SUSTAINABLE SUCCESS.
We're the centre of our business universe. We're likely also the centre of our family universe. We need to be strong. We need to support everything else that is happening around us.
So what are the habits of high performing business owners?
In this episode of the podcast I interviewed Regina Peterburgsky from Women On Amazon. Regina has her own podcast, website and Facebook group where she amplifies women's voices in the eCommerce space and provides education and inspiration to women (and men) who are looking to create both financial and time freedom in their lives. We got very nitty gritty around how to start an eCommerce business on Amazon, as well as digging into Regina's own #mumstylebusiness story. I hope you enjoy and learn as much as I did. Thank you Regina!
I talk about the buyer journey a LOT.
Clients need to become AWARE of you before they become INTERESTED in what you offer, before they will DESIRE your product/service, before they take ACTION.
That's a great linear model - that in actual implementation can seem almost impossible. But it's not.
It all starts with AWARENESS. But how do you break through the noise on social media? How do you actually get attention?
Well there's a few ways - and we're going to dig into them today. So buckle up and get ready to choose your path, then implement.
This week on the podcast I interviewed passionate Dietician and business mumma - Ebony Crameri. Ebony has been working as an Accredited Practising Dietitian for over 10 years & has a broad range of nutrition experience having worked as a clinical dietitian in private hospitals, private practice & as a nutrition consultant in the aged care sector.
In this episode we talk about Ebony's passion and the focus of her practice - women's hormonal and early life nutrition. We also talk about how to sustain and look after ourselves through diet with busy working mumma schedules.
Ebony does a fantastic job of making a complex issue - simple. And her insta makes it also look - delicious! I hope you enjoy this as much as I did.
You can find and follow Ebony at projectnutrition.com.au and @hormone.nutrition on Instagram.
I'm talking about the mammoth sea of content that we're all swimming through on social media on a daily basis. We literally see thousands of bits of information in any given day - and in the business sphere - a lot of it is some pretty heavy, action oriented advice.
But what I see is a whole lot of scrolling. A whole lot of consumption of information. A whole lot of comparison to what 'she's doing'.
Annnnnd not a whole lot of action. So let's talk about.
In this episode of the podcast I interviewed Fi Mims. Fi is a well known Melbourne based branding photographer. Her work is well respected across a range of industries, including a great deal of experience working with events. Fi's expertise is personal branding. Her work is focussed on creating images that sends a message to your client about who you are and the problems you solve. Enjoy this episode with Fi!
Yemi and I speak openly and honestly about the #blacklivesmatter movement, and what we as business owners - particularly those of us with white skin - can do to leverage our privilege to make real impact.
We talk about the need to have these conversations. To get comfortable with being uncomfortable. Comfortable with messing up and admitting when we get things wrong.
I invite you to come on over to anneliseworn.com after you've listened, or over on socials and continue the conversation.
The truth about scaling your business is that it's uncomfortable. And you have to get comfortable with being uncomfortable. The quicker that happens, the better it will be. With growth, often comes growing pains. This is what we dig into today, so join me and and let's dig in.
Testing, reading analytics and optimising is the reason people hire marketing agencies. Knowing what to change based on data is critical to getting better results every single time. In today's episode we dig into HOW to test and WHAT to optimise based on the actual DATA. It's nitty gritty - and much easier to learn in our free 5 day workshop starting 8th June inside our Social Marketing Method Facebook group. See you in there, A.
In this current climate, it can be confusing and overwhelming knowing what to do in your business. Especially in the early days, and especially if you're facing big changes in the way you run your business, or adapting to the industry changes that have rocked your business.
It can be difficult to know where to focus your time. Our time is precious and finite and only more so with many of us working with children at home.
In this episode I dig into what I'm investing my time and money in, and what may also work for you in the current climate.
This week on the podcast I'm chatting to Alanah Purtell, co-founder of Idiello. Lana is an Aussie living in the USA, she's a powerhouse marketer, superstar business woman and mother to a young son. After spending the better part of a decade running large-scale marketing campaigns for businesses and government alike (and seeing the creative ideas she poured her heart and soul into creating fall by the wayside), Lana had a realisation. Generating creative, show-stopping marketing ideas hurts most people's brains, and she is factory for them. The ideas that are discarded by one business might be pure gold for another. And so, Idiello was born.
I've been in conversations with a few women over the last few weeks that tell me they want to build their business, but have time and money restrictions.
I get it - we all do. Especially when you start a business. Hey - it's the whole reason behind the Marketing Mentor Program. But I want to speak to that mindset just a little. So listen in here.
I consider myself pretty Insta savvy - but I'd never used the platform the way I did for our latest launch - and it really blew my mind. So I want to share it with you.
Every couple of months I run a free 5 day workshop in our Facebook Group - to help small business owners DIY Ads That Convert. Tune in to discover some of the secrets behind the pyschology of ads that convert.
Learn how to think through the process of crafting your offer to be relevant NOW, moving people down the buyer journey, defining your target audience and coming up with the details of your ads.
This week on the podcast I interviewed Wendy Cole, Director and Lead Facilitator at iMastery.
In this episode we benefit from Wendy's hands-on experience as a business owner, general manager, consultant and parent as we discuss productivity in the current climate.
If you're struggling to optimise focus and master distraction trying to manage your business with children in the home, tune in to this week's episode. Now more than ever we need to be laser focussed on the things that are going to move the needle. This episode is going to help you identify those things are prioritise them.
Data.
Yes, we know it's boring.
But you know what's not boring? Saving money. Decreasing your cost per lead. Decreasing your cost per sale.
Definitely not boring. So what do you need to know?
This video we go through 3 different aspects of your data you should be looking at to help optimise your marketing results.
Welcome to the Mumstyle Business Podcast. This is the introductory episode to the rebranded 'Business Mumma' Podcast by Mumma Digital.
Tune in to hear details of the rebrand and what you can hope to expect!
We're talking Facebook and Instagram today.
Specifically, Facebook and Instagram ads.
When you're thinking about running ads, we need to be thinking about what makes people stop scrolling. Because more than half of your visitors are going to be on their phones.
Your whole aim is to interrupt what they're doing long enough that they get drawn into your ad.
How do you do that? Well there's a few ways so let's dig into it.
Today we're going deeper from last week where I dished out some tough love around having a marketing plan and working the plan.
It all starts with a vision. Then it's about the strategy. Then the plan. Then the tactics.
In this episode we step each out of these to help you craft the overall vision for your business, and then make it happen.
We all need a little but of tough love today, and I'm serving it out because I've been hearing the same thing again and again.
"I don't have time for marketing."
Guess what? You're never going to have the time.
You're probably never going to feel like it. Never going to wake up every morning and jump out of bed excited to do your marketing. I do, but that's a different story.
If marketing isn't your thing, it's ok not to love it.
But it's not ok not to do it.
Just like your finances - you don't have to love it, you DO have to do it. You have to make time for it.
You have to MAKE time for marketing.
Because if you don't - your competitors will.
Too many women are busy doing all the things.
Trying to be a good mumma, a good wife, a good business woman, a good employee, a good housekeeper, a good cook, a good friend ... and in the search for goodness, there's too much on the plate.
There's nothing wrong with wanting to be good at all those things, and to strive for excellence. But excellence is in the quality, not the quantity.
We don't need to do more. We need to do less. We need to do the important things. And we need to do them in the right order.
In this episode we talk about the eMyth principles to help reframe the work we are doing in our business, and what we can do to set ourselves up for success without the overwhelm.
For years I was the girl who, literally - no joke, would visibly shake and stutter during an oral presentation at school. I couldn't help it. I'd turn into this quivering pile of jelly, every single time, without fail. It was like a wave of sheer panic would wash over me. Even if I consciously felt fine. That was the thing - I didn't NOT want to do the presentation. But my body didn't want me to. That's how deep the fear was. It was awful. I was embarrassed and I didn't know how to overcome it.
If only I knew then what I know now about mindset. And practise. And service. And walking in my purpose to create the impact I was made to make in this world.
That's why I recorded this episode of the podcast.
I promise it doesn't always have to be this way. Listen in to hear how I got through my fear and practical tips on what you can do to own your message and have confidence on stage.
This episode is a taster of the Marketing, Mindset & Movement workshop happening inside our Business Mummas FB group this week.
We're talking about how to combine ambition + motherhood without the overwhelm. And it all comes down to WELLBEING.
Physical, cognitive and professional wellbeing to be exact.
Listen in and look forward to hearing your thoughts1
Annelise xx
This week on the podcast we go into structuring your video, where to shoot it, what equipment you need, when to do it and go into LIVES and STORIES ... the more scary stuff than pre-recorded videos.
So if you're looking to up your video game in 2020, listen in now.
This week on the podcast we're talking about video. It can require a shift in us mindset wise to put ourselves out there. Before we can do that, it's helpful to know why everyone's harping on about it.
We go through why video is so powerful, how you can get over the fear of creating them, and what it can do for your brand, your business and your sales.
Today we're getting serious. Now before you run away, this is something we all need to lean in too. It's something that we can often ignore and put our head in the sand about but we shouldn't. We're talking about our legal obligations and protecting ourselves when we're doing business online.
This is VERY important episode and I really hope you listen in to the end, and then put a time on your calendar to look at your legal situation and get it all sorted so its off your plate and you're protecting your business and your family.
TO dig into this super important topic I chatted with Davina Borrow-Jones, The Mumpreneur Lawyer.
How NOT to do relationship marketing.
In conversations this week I've been chatting with heaps of mummas about how to make relationship marketing work for them. Too many have been on the receiving end of salesy, spammy messages and they know that they DON'T want to do that. And fair enough. Me neither.
What we're talking about with relationship marketing is connecting with your audience on a 1:1 level, and engaging with them in an authentic way. The why? So you know your customers well enough to serve them properly. The benefit is - when you serve your audience properly, they stick around, and they talk about you. WIN and WIN. Everyone wins. That's how to do business well.
We hear it again and again ... collaboration over competition.
But do we really believe it? DO we really believe we're stronger together?
In today's day and age, with social media at the core of our businesses and millions of other accounts to compare ourselves too - it's easy to let limiting beliefs creep in. It's easy to think that all these amazing accounts are our competition, that we have to be better and that there's not enough pieces of the pie for all of us.
I used to think this, because working in corporate, there's only one 'manager' or 'CEO' or 'fill in the blank'. But I realised in business when I began working with mums in business, that it didn't have to be that way.
Relationship marketing centres around life time value. It's the principle of building rapport and getting to know your clients and prospective clients, them getting to know you and like you, serving them directly, and building a positive relationship with them.
Basically, it's the opposite of Maccas drive through.
With over 25 years experience as a high performance expert, Joanne Love knows what it takes to succeed in any environment. She's passionate about helping others realise their full potential, through the implementation of psychology and neuroscience. She's worked with schools, athletes, and business executives to achieve impressive outcomes. These include Olympic potentials who have gone on to achieve high level of success, levels of success, including Olympic gold, and World Champion titles. You will hear in this interview, a little bit of Joanne's story, and you can find out more about what Joanne does here www.proactiveperformanceaustralia.com
Think about your goals in an area of your life. Your relationship, your health, your business, and that thing you want to learn. All of them, all of them, can be transformed with dedicated focus of just one hour a day.
Listen to the latest episode of the BUSINESS MUMMA Podcast on Spotify or iTunes now.
In this episode I interviewed successful entrepreneur, and mum, Sarah Butler. Sarah co-founded Organic Angels with her husband Scott over a decade ago, and they home deliver certified organic produce around Melbourne and Victoria. The business idea was sparked in 2006 from their home kitchen, when they were planning to introduce solid foods to their first son. They started with delivering 10 boxes a week from their station wagon, and after a mention in Melbourne newspaper, The Age, their business exploded.
I wanted to talk about a bit of a 2019 wrap up, as it can be easy to feel a little bit defeated at the end of the year, especially if you didn't reach your goals, or you're not exactly where you wanted to be. So I step through a holistic overview, and get really practical about what that looks like. I get you to reflect back on the year, using the eight dimensions of wellbeing to gauge where you are at, and get you excited and motivated for a fantastic 2020.
As Emily puts it, she sold her soul working in corporate for a long time and she left after craving to start a family and work flexibly. Emily then launched "Generation Us" which specialises in the millennial generation. She works in a coaching and mentoring capacity to help companies, business owners and managers across Australia understand the generational differences to attract, engage and maintain the best talent for their organisations. We know this episode will spark your entrepreneurial spirit.
The past two months I've broken my own 'rules'.
Though even the best rule has an exception.
Two months ago my husband deployed for a month disaster relief work in the Bahamas - in the aftermath of Hurricane Dorian. My grandparents were also away for a two month stint in Europe, and my mum was unwell. In other words, my closest support and the people I usually rely on were not available to be relied upon.
I was left with three children(6, 4, 1), a house, 2 businesses and my sanity to maintain.
Here's what happened.
Kate Martin is a former personal trainer turned coach to the fitness industry. A qualified personal trainer at the age of 19, over the years Kate diversified her skills in the fitness industry, whilst travelling and finding her feet. Kate grew her own team to accommodate the number of clients asking to work with her. After being turned down for a pay rise, Kate set the wheels in motion to focus on building her own business. A growing interest in anatomy and injuries, Kate returned to study to educate herself on how to support people's overall wellbeing. When her daughter was born, Kate focused on becoming more niche in her services and discovered she disliked being stuck within four walls every day. Her expert coaching started by working mostly with fitness professionals and coaching them on how to build their business, increase their income and find their niche. And has continued to grow to dizzying heights ever since! Kate's story is inspiring. She's created a thriving business in a highly competitive industry, keeping aligned to her own needs and goals. As a single mum, she's juggling parenthood, business and life. You can find out more about Kate from her website www.katemartinmentor.com Enjoy!
Solving your potential clients' problems, pain points, issues and concerns is what will move them along the buyer journey to have them buy your product and engage your service. We need them to go from not knowing about, to Awareness, Interest, Desire and then to Action. Then we need to blow their socks off and FulFill and Delight to get to Referral.
'Whether you think you can or you can't, either way you're right.' - Henry Ford.
Thanks Henry. He's right though. Our limiting beliefs are the reason we're not where we want to be in our lives.
It took me a long time to realise this. I didn't realise I was holding any limiting beliefs. Until my business was at a plateau I couldn't shift.
Are you the person you want to be in every area of your life? If not, what do you need to believe differently?
This episode includes an exercise you can use to discover what your limiting beliefs actually are, and change them.
You need to say something different to what you've been saying. Change your language to change your thoughts. Not the other way around.
You have to be intentional and focussed. This episode will help you be just that.
In this episode we think about wellbeing in 3 key elements, and talk about the ways in which they are positively and negatively intertwined.
I encourage you to explore your wellbeing holistically and notice the link between wellbeing, productivity and PROFIT.
In this interview I spoke with Kate Toon.
Kate is a speaker, an author, a copywriter - and a hula hooper. She breaks down the super techy (and actually pretty boring) topic of SEO and makes is FUN. Yes. SEO and FUN in the same sentence.
Kate's also not afraid of going deep. In this interview, we chat about the important stuff. The realities of owning your own online business and being a mother as well - the good, bad and the really bad. We get into the opinions of others, the opinions of ourselves, jealousy, staying in your own bubble and the important of light and shade in your week.
Enjoy!
More and more as I speak and work with business mummas, it becomes apparent that wellbeing is often misunderstood, and neglected.
As mothers we often put ourselves last, and as business owners, the trend continues.
In this episode we talk about holistic wellbeing in these 8 areas:
Physical Social Emotional Intellectual Vocational Environmental Spiritual Financial
Enjoy!
A xx
Janna is a total power house , and one of my good friends. In this episode I spoke with her about her 6 year journey of starting and growing 2 businesses from home - starting when her third child was born.
We talk about business productivity, balancing working from home with being a mum, and the planning process behind the businesses she's created.
Please enjoy!
OK, real talk.
The truth about work life balance is ... that it DOES exist. But potentially not in the way you imagine.
Balance conjures up images of two scales where each side has an equal weight - and the scale is balanced. Work life balance probably doesn't look like that. And really - why should it? It's not as thought anything else in our life has equal parts.
In this episode learn what work/life balance looks like for me - and how I, and my clients, set about achieving it.
Oksana Katorjevskaya is the owner and builder at Your Favourite Homes. Oksana has an incredible story of reskilling and working in a male dominated field as a home builder.
You'll hear how Oksana juggles motherhood, study, career and a business that's demanding and has a lot of high value moving parts. Incredibly honest and passionate, Oksana is strategic about her delicate balancing act and shares her secrets of success in this episode.
Arriving in Melbourne from Moscow, Russia in 2002, she faced Visa issues and the possibility of being deported to Russia. By chance, she met her partner and started a career in telecommunications.
A random invitation to a property seminar in 2006 saw Oksana purchase her first property and execute a subdivision and development. Oksana engaged a builder and project managed the development whilst still working full time and nursing her newborn son. On advice and encouragement from her builder, she secured her builders license and embarked on her professional building career - still working full time and having two little children!
Whilst studying for her Certificate 4, she found herself struggling and almost quit during an exam. Swallowing her tears she went back into the exam and completed it, successfully graduating and then secured her second development site.
Oksana's day consisted of dropping her children at childcare, visiting the asite, going to her full time job, collecting the children from childcare then checking on the building site. Realising they were surviving with very little money in the bank, long hours and children in childcare, Oksana decided to secure her builders license. Her first attempt for a licence was a failure.
She then quit her full time job, purchased a block of land and started her first owner builder project. Learning on the job, she finished the project and sat for the builders license again, which she passed. And the rest as they say, is history.
It was an absolute pleasure to chat with Oksana and hear her incredible story and how she has stayed committed to her business dream, whilst overcoming many hurdles along the way.
For more on Oksana visit https://yourfavouritehomes.com.au/
This episode is an insightful conversation with Laura Litcanu of Unfold Architecture. www.unfoldarch.com.au Laura is intelligent, passionate, thoughtful and dedicated to innovation and wellness, and oh-so wise. We speak about Laura's journey to beginning her own practice, and the personal growth journey that came along with that. This conversation is deep, practical and honest. I hope you love it as much as I did, and come away feeling inspired, encouraged and full of ideas! - Annelise
THE SUCCESS OF YOUR BUSINESS DEPENDS ON YOUR ABILITY TO SELL A PRODUCT OR A SERVICE TO SOMEONE ELSE
YOUR IDEAL CLIENT ISN'T EVERYONE. IT ISN'T EVEN JUST 'WOMEN' OR JUST 'MUMS'. THIS WORKBOOK HELPS YOU BRING YOUR IDEAL CLIENT TO LIFE, BY CREATING A FICTIONAL CHARACTER. WHEN YOU'RE DONE, YOUR IDEAL CLIENT IS (AND ALL YOUR MESSAGING WILL BE FOCUSSED ON) JUST ONE PERSON. THEY'LL HAVE A NAME, A PERSONALITY, AND UNIQUE MOTIVATING FACTORS AND BUYING DECISION PROCESSES.
Find out how to define your ideal client, and craft your products and services to meet their needs.
For the accompanying worksheet, email us at hello@mumma.digital and we'll send it on over!
- Annelise xo
In this episode we speak with Shark Tank success story, Kate Save, the CEO and co-founder of BE Fit Food. Kate talks about the whirlwind that comes with having an 1500% increase in business overnight - and the how she and her team overcame the unexpected challenges that come with rapid growth. We also go back to the earlier days and get honest about the reality of investing time and money into a business, without getting paid. Kate drives home the need for self belief, surrounding yourself with positive people and never giving up on your dream. So settle in and enjoy this discussion full of honesty and inspiration!
In this episode we speak with International Award Winning business mumma Jade McKenzie, Founder of Event Head. Jade and Annelise get super practical and talk about how to start your business - including working to your strengths and planning financially. Then go deep in discussing the reality of balancing business and family (or not!), establishing boundaries, setting goals and dealing with personal and business challenges. So settle in and enjoy this discussion full of thoughtful and practical wisdom for your business.
Part 3 of 3. This is the audio version of our free PDF : 7 Steps To Transform Your Business To Support & Flow With Your Family, Not The Other Way Around. This guide was created to help you design and build a business that works for you. It's totally possible to create the business of your dreams. YES, it's hard work, but having a strategy and setting a solid foundation makes it a whole lot easier!! Get the PDF at https://mumma.digital/subscribe
Part 2 of 3. This is the audio version of our free PDF : 7 Steps To Transform Your Business To Support & Flow With Your Family, Not The Other Way Around. This guide was created to help you design and build a business that works for you. It's totally possible to create the business of your dreams. YES, it's hard work, but having a strategy and setting a solid foundation makes it a whole lot easier!! Get the PDF at https://mumma.digital/subscribe
Part 1 of 3. This is the audio version of our free PDF : 7 Steps To Transform Your Business To Support & Flow With Your Family, Not The Other Way Around. This guide was created to help you design and build a business that works for you. It's totally possible to create the business of your dreams. YES, it's hard work, but having a strategy and setting a solid foundation makes it a whole lot easier!! Get the PDF at https://mumma.digital/subscribe/
The Business Mumma Podcast was created for you. For mums who want to create and build a genuinely profitable business that supports and flows with their family. In this episode you'll meet your host Annelise Worn, learn about the inspiration behind Mumma Digital and the Business Mumma Podcast, and hear about what to expect for the coming episodes. Thank you for joining us on this journey. We look forward to supporting you on yours.