The Pubcast with Jon Loomer: Recent Episodes
Jon Loomer
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?
Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.
Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!
If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!
Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.
We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.
This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
It doesn't matter what your budget, industry, or product. This approach will work... Right??
I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...
I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.
For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...
You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...
You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...
A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.
Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or week-to-week.
If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.
If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.
These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.
In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element of GPT 22:20 Competition to be first, how everything is moving so fast 25:27 Hands-on with AI Search 37:56 Wrapping up, what should you do to keep up? Enjoy!
Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?
One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.
While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...
It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.
You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...
Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you.
- Shame 2. Acceptance 3. Dealing with It Productively
I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.
What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?
Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon).
Topics covered...
0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA).
5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites.
19:15 Other tools and plugins that Joel recommends.
23:27 Preparing for GA4.
29:45 Preparing for AI and how it might integrate with websites; the impact to search referrals, jobs, and roles; and AI-generated content.
You can find Joel at glassmountains.co.uk and on TikTok at @glass_mountains and @thejoelhughes (for guitar stuff!).
There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.
Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...
The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...
If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prepare?
Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following...
2:30 Bard and Bing Search announcements and what they mean 13:00 The future of Search referrals 21:23 Searching businesses: “What Does Jon Think?” 28:00 The future of content indexing 35:18 How SEO might be impacted 40:35 The ChatGPT timeline 49:17 AI going mainstream
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How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the potential impact these search engines may have on organic referral traffic.
If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.
On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect and deal with the most basic scams. Why?
Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand.
In this episode, Rachel talks about...
2:06 Her background working for Meta 6:54 How she built her TikTok account quickly starting in November of 2022 11:22 How Rachel decided to work in AI while working in the wine industry 18:22 How AI can be used for automation 24:17 What she tells people who are afraid of their jobs getting replaced 30:17 What hasn't she automated yet that she wants to automate? 34:25 The importance of prompt engineering 42:54 Should we worry about privacy and sharing too much with AI? 48:10 What is the GPT Playground?
The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen.
Seriously, I don't know. It's not my expertise.
But what absolutely is scary is the required change that is coming. We will need to change how we do business. How we consume content. Even how we live.
Everything is going to change super fast. And we don't know exactly what's going to change or how.
That's freaky.
We can prepare the best we can and put ourselves in the best possible situation. But the truth is that we are going to need to be flexible in the coming weeks, months, and years.
That's easier for some of us than others. I don't like change. Hell, I just hopped into video about eight years too late because of my resistance to change.
But the nice thing I can take from this is that it's change that we are all facing together. It won't be easy, but it will be easier as a group.
We can do this, y'all. I know we can.
It's okay to admit that you need a little bit of luck.
I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time.
As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time.
I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because that's what I was good at and I didn't want to create videos. I had a soft-sell approach because I wasn't a marketer at heart.
All of this worked. It was the perfect time for all of this to work. It almost felt like it was set up for me to work. Not because it was some grand strategy of mine (it truly wasn't).
I'm not saying that I didn't work hard or that I SHOULDN'T have had success. I just realize now how the stars aligned for me.
The important lesson is that I took it for granted and maybe assumed that I did have some sort of magic touch, thinking that this approach worked then and would always work. It doesn't.
I had to evolve. I didn't (until recently). I'm now trying to catch back up.
Just remember that there are so many factors that contribute to your success, or lack thereof. Don't assume that what you've accomplished is some sort of blueprint that anyone could follow -- or even that you could follow again.
Along those lines, you might be doing everything right, but you just haven't had that break yet. It's easy to doubt yourself when that break hasn't come, that you're doing something wrong.
I'm getting more philosophical as my perspective grows longer in this journey. And this is something that has truly hit home lately.
What do you think?
In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.
I worked with ChatGPT to create a 60-second movie and then I recorded it.
Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction.
It was a series of many prompts. It's important that you understand that this isn't as simple as telling it to write you a movie and it comes out the way you want it. You have an important role.
If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge.
Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet.
That's scary.
But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes!
Your clients suddenly had access to all of the information in the world. All they needed to do was use the internet or run a Google search. But they still hired you to do it for them because you were good at the internet.
AI is like this. It's going to make certain things much easier to do. Let's imagine, for example, that anyone could assemble an ads strategy or develop a website in a matter of minutes with the help of AI. Imagine how that changes things.
Well, your client may be able to do that. But so could all of their competitors. How are they going to separate themselves? How are they going to compete?
You will still be needed, assuming you don't stick your head in the sand and hope this technology goes away. It isn't going away.
How you are needed will change. But if you leverage the technology to make you better and more valuable at what you do, you will still be needed.
I fully admit that this is scary. The unknown makes me anxious, too. There's plenty of bad that could come from this technology. And the same can be said about the internet.
Try not to focus on doom and gloom hypotheticals. Get to know the technology. And understand how you can best leverage it.
That will put you so far ahead of most people, who will be reactive and struggle to catch up.
Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.
Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...
This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.
The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...
If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.
You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.
While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.
The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand.
Topics discussed:
• Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you should create bad videos • The source of motivation • Making the cash register go ka-ching • The similarities between baseball and business • Swimming and learning to float
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Here's how to create a powerful video funnel with Facebook ads.
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Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day.
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Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video.
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Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with.
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Create a custom audience of those who watched 95% of THAT video during the past 21 days or so. These people watched at least one video to completion during the past 7 days AND this video. They are clearly engaged.
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Target this group to promote your product. Once again, I use Reach, but use what you want.
Feel free to try it out!
The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...
Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.
If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could highlight that, too. So, why don't they?
One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.
A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...
Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...
Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's how you'll grow!
There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.
Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.
The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of the impact that these videos are making.
There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...
The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.
If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...
You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...
As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.
Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...
You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...
Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...
The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.
Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...
How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.
If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a recording concise and clean. Here's how...
In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.
In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.
In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.
Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do.
Read the related blog post here:
https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/
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Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!
Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/
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Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast.
Read his tutorial here:
https://www.jonloomer.com/facebook-lead-ads-gated-content/
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Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.
You can also read a blog post I wrote on this:
https://www.jonloomer.com/custom-metrics-facebook-ads-manager/
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We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about:
• Facebook scams (why does this keep happening??)
• Advertisers getting shut down
• Does Facebook care about exploited weaknesses?
• Why don't these options exist?
• What's up with these weird ads coming from Facebook's Facebook page?
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If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next.
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Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works.
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You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...
If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal.
But, Meta has something they could do that, while it wouldn't solve every problem for this group, it would make things better. I explain on this episode.
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If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement.
Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general.
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This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...
One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, it's a phrase that is so misused and overused that it loses all meaning. Here's a rant...
While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?
The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...
I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?
Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.
One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.
Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.
Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if Meta included some very important options.
Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.
You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?
Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.
This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for quality actions that have more value?
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There would be some helpful ways to do this...
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. Here's what to expect in the next phase...
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down and what we can learn from it...
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been so hard for me to say 'Meta.'
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to effectively scale.
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know.
For more info, go to https://jonloomer.com/events-intro
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button at the bottom of the page from a mobile device. Here's how to create them...
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably to them. Check it out...
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...
Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.
If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.
Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.
We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.
Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.
Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a decade ago. Remember That??
If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.
If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on the quality of those views. You can get this back with Breakdowns by Action, which allow you to separate actions with sound on and off as well as from auto-play or clicked-to-play.
Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...
Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...
Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.
The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...
On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day for 100 days (and counting).
It's kinda crazy. In this episode, I crack a bottle of red and talk about how I organized myself to do this, the different methods of tracking, how it's impacted my content development strategy, and where it's going next.
Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant benefits? Let's break down what we know...
The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorities for how you spend that budget...
The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and limited today as the day it was released a few years ago. That doesn't make it completely worthless, though. Here are a few cases you should use it.
One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.
Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.
The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.
View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.
Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...
Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explanation...
Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!
If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecomm businesses.
Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad. In this episode, I walk through what happened -- including some seriously weird and unexpected things -- and what I learned from it.
If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer looks like so that you can reach them.
If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel does not. Of course, it's then important that Facebook runs a deduplication process to eliminate duplicates and prevent double-counting. Here, I walk through how to view your deduplication rate...
While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I then need to separate those levels of engagement to re-engage them or present a relevant product or opt-in. Here's exactly what I do...
Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various events that fire on my website to help represent quality traffic, video engagement, and podcast engagement. I even explain how you can test my events!
Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here's how!
Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now know they weren't messing around. They removed a TON of targeting options, including ones that came as a surprise. So, now what should you do?
I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to polish and fix. But, there's a specific need I'm trying to fill, and I can visualize exactly how it would work. Talk through this with me...
Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care about the quality of those actions. Content creators do! Here's what Facebook should do...
Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their advertising but on behalf of system users. If you don't, you won't be able to create ads.
Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are some steps to take so that you can verify the quality of those clicks.
You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that you can do this.
If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, but it's all due to how they're set up that allows them to work this way.
Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up and some things to consider.
This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should look beyond surface-level results. About how you should establish expectations based on data and know what to look for. This is a fun one. Enjoy!
Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. No 20-percent rule. No scale. No throttling on images with more text. Use text if you want!
If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But a question: Why can't you create targeting audiences based on most of these?
One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might use them.
A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you should think about before you use them.
You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach optimization works, how you might use it, and examples of how I use it.
Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and other misconceptions.
It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on doing so once this test ends.
Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were getting may not come back. What's significant and what's not? Let's investigate...
One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targeting or placement itself.
Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you can find yours, and what you might be able to do about it.
An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know.
Read more at https://jonloomer.com/odax
If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.
Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.
I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.
There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most likely to get better results. And if you advertise all year, your efforts can help make your advertising more effective once you get to the holidays.
What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...
If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.
In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all clicks are the same!
If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.
"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In this episode, I talk about what I'm doing and how you can apply it to your own strategy.
We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.
If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.
Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.
Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...
All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...
If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you should do about it.
There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...
Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.
Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.
Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.
As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of the audiences that aren't impacted.
A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...
If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.
Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...
Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.
It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client can set you up for failure.
As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact.
Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or a client's business, whether it be a rejected ad or -- the worst-case scenario -- a banned account.
Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...
I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)
We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...
When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on Ad Spend. Here's how...
You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.
If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...
Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. Listen for details!
The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.
I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.
Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.
Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of your advertising effort.
I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and the challenges that come along with tiny audiences.
I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.
A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.
I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?
In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am with a plan for 2022. Pop a bottle!
Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.
Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on CPM.
My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.
If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.
If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.
Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life better?
Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. I have a plan. In this Shot, I break down what I'm doing and what I hope to accomplish.
On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.
A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...
I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?
I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!
I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.
I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to info@jonloomer.com (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop a bottle...
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone.
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization.
Read the related blog post here:
https://www.jonloomer.com/facebook-ads-optimization-problems/
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle...
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...
This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!
Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought he wanted, what he was doing, and what he was feeling.
The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.
Read my blog post on this here:
https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/
Here are some links to ways I can help:
- iOS 14 Resources
- iOS 14 FAQ
- Join PHC - Elite
- Schedule a One-on-One
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created.
Read my blog post on this here:
https://www.jonloomer.com/how-to-share-facebook-custom-conversions/
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them.
Read my blog post on this here:
https://www.jonloomer.com/prepare-clients-for-ios-14/
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react?
Read my blog post on this here:
jonloomer.com/these-ads-suck/
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together...
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into.
- Coffee (CREATE/HOBBY)
- Meditation (MENTAL HEALTH)
- Run (PHYSICAL HEALTH)
- Read (LEARN/DISCOVER)
After a tough 2020 personally, Jon got away from these things. He learned how important they are to keeping him on track and leading a fulfilling life.
Want to provide feedback or share your story with Jon? Email him at jon@jonloomer.com.
If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.
If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Sample size matters when it comes to analyzing and acting on results.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule.
You may struggle to find success and it may have nothing to do with your ads. It could be the landing page.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize?
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Just a quick welcome to make you feel... welcomed.
Go to jonloomer.com to learn more about me and how I might be able to help you!
Is there a frequency that's too high? Too low? Over how much time, or does it matter?
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Should you trust Facebook's auto-bidding options, or should you take action into your own hands?
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Are there specific rules to follow when using imagery in an ad to get the best results? We explore.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Are there specific rules to follow when using text in an ad to get the best results? We explore.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying levels of control over each one. But, they must focus on what is within their control.
To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code.
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser.
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising.
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important?
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.
Cheers!
In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.
Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.
Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.
What would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for a breakout 2019? Jon and JR discuss on this episode of the Pubcast.
On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.
Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.
Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.
Jon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.
Jon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...
Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.
Jon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.
Jon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.
Jon invites John Robinson back to the Pub, and they discuss how energetic confidence impacts the things we do as entrepreneurs.
Jon and John discuss the work-from-home entrepreneur's struggle and need to recalibrate as the new school year begins.
As Jon reaches the seven-year anniversary of getting laid off and ultimately starting his business, he struggles with the perils of boredom after seven years of doing the same thing. How do you get the passion back when it seems that the excitement of doing something new is gone?
Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.
Jon invites John Robinson back to the Pub, and they discuss masterminds and whether they provide value -- and if so, how to find those that provide the most value for you.
Jon invites JR to the Pub and they discuss procrastination and the mindsets to help get out of the habit of putting things off until the last minute.
Jon invites JR back to the Pub and they isolate the primary steps to building an effective email list.
Jon invites JR back to the Pub and they discuss how intent impacts inspiration for the struggling entrepreneur.
This is the fourth in a series regarding building an online membership community with John Robinson. Enjoy!
This is the third step in a series regarding online communities where Jon and John Robinson hash out the building blocks of memberships.
Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.
Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.
Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.
Jon and John Robinson discuss the steps to designing the perfect morning for an entrepreneur.
Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.
Jon invites JR to the Pub and they discuss understanding business roles and determining whether you're a better marketer, closer, or leader. Pop a bottle...
Jon and JR discuss the habits, routines, and patterns that help run a successful business.
Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!
Jon recorded this episode, fresh after attending and speaking at Social Media Marketing World in San Diego. JR presses him on how he approached that conference and how his approach has evolved over the years.
Jon and his backup CEO, John Robinson, discuss the entrepreneurial "rock bottom" in today's Pubcast. Pull up a barstool...
Jon invites John Robinson back to the pub, and they break down how and why to be intentional about designing your entrepreneurial life.
Jon and JR invite PHC - Entrepreneurs member Troy Horne to the Pub to discuss his business. JR uses an exercise he calls "Ground Zero" to walk through the problems and obstacles he faces as a business owner.
Jon invites JR back to the pub and they discuss how pricing strategy has crystalized for Jon during the past few months. Listen as they walk through what this strategy is and how it was chosen.
Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does this mean? They explore...
Jon brings John Robinson back to the Pub and they discuss how to get started in the new year.
Jon invites JR back to the show to discuss how to improve your business's sightline for 2018. The focus today will be on simplification. Pop a bottle!
Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...
Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluations and plans.
Jon invites John Robinson back to the Pub to discuss how they're planning for 2018. Sit back, relax... Pop a bottle!
Jon invites John Robinson to the Pub to discuss the relationship of empathy and apathy and how it impacts entrepreneurs.
Jon invites JR back to the pub to discuss entrepreneurship and the challenges of delegating and working with family and friends.
Jon invites John Robinson back to the pub to tackle entrepreneurship problems associated with failing fast and scaling up. Pop a bottle!
Jon invites John Robinson back to the show to discuss some sensitive topics impacting entrepreneurs. Pop a bottle...
Jon invites John Robinson to the pub to discuss how best to design one's entrepreneurial journey for best results. Pop a bottle!
Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads to impact the US election.
Jon invited JR back to the show, but this is a special episode. It was also streamed live to Jon's PHC - Entrepreneurs (beta) community. Jon and JR help PHC member Deana tackle the issue of hiring for her business. Enjoy!
Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!
Jon invites JR back to the Pub after a bit of an intentional hiatus, and they jump back into several topics that Jon grapples with as an entrepreneur. Jon also announces the launch of his new training program, Demystifying Business Manager. You can sign up at https://www.jonloomer.com/business-manager-training/
Jon and JR didn't know it at the time, but this conversation inspired the launch of a private community for entrepreneurs -- a launch that would become official a mere four hours later.
Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.
Jon invites JR back to the pub, and they discuss first impressions, guarantees, bragging and a whole lot more...
Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.
Jon invites JR on the show, and JR clips up a newspaper (those are still a thing?) as inspiration for this week's topics.
Jon invites JR on the show, and JR clips up a newspaper (those are still a thing) as inspiration for this week's topics.
Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.
Jon invites Andrew back to the pub, and they stream this week's Pubcast live through the PHC - Elite Facebook group.
This is the audio version for the blog post found at jonloomer.com/entrepreneurs-from-nothing.
Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.
Jon welcomes JR to the pub for the final time in 2016 to discuss copying, stealing and click bait.
Jon invites JR back to the pub and they contemplate the risks and rewards of brands getting political.
Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.
Jon and Andrew discuss whether the latest revelation that the average video views metric was wrong the past two years actually matters.
Jon invites JR back to the show to discuss fantasy football draft strategy (why not?) and planning associated with creating the perfect campaign.
Jon and JR reflect on five years since Jon was laid off, starting this crazy journey of his.
This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since the plugin used to play it is no longer in existence, I had feared the early episodes were all lost forever. But I found this one in my old files!
This is the audio version for the blog post found at http://www.jonloomer.com/2016/07/01/facebook-ad-campaign-process-build-audience-leads-conversions/
JR takes the wheel and interviews Jon on his childhood: Moving from town to town, his favorite teachers, his first jobs and breakdancing.
Jon is forced to record twice and drink two beers with Andrew Foxwell as they discuss several updates impacting Facebook advertisers.
Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audiences.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-funnel/
Jon invites JR back to the show and they find out how manybaseball analogies they can come up with to discuss public speakingand business process. Cheers!
JR presses Jon on his outlets outside of business, and things get a little uncomfortable...
Jon discusses his struggles with time management and how he THINKS he's got it figured out now...
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads-updates/
Jon invites John Robinson to the pub to discuss how lack of structure may have led to an addiction -- and what he learned from it.
Jon invites Chris Brogan to a depressant-free pub to discuss the serious -- yet rarely mentioned -- problems surrounding entrepreneurial depression.
This is the audio version for the blog post found at https://www.jonloomer.com/evergreen-facebook-campaign-trigger/
This is the audio version for the blog post found at https://www.jonloomer.com/email-facebook-ad-campaigns/
Jon invites Andrew Foxwell back to the pub, and they discuss...
- oCPM Change
- Lookalike Change
- Q1 Expectations for Clients
- What to do when a campaign dies
- Evergreen Campaign
- Video
Cheers!
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-audience-overlap/
Jon invites his backup CEO John Robinson back to the show to discuss getting a fast start on 2016.
Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year.
Go here to sign up for the Foxwell Digital Download:
http://foxwelldigital.com/foxwell-digital-download
This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/
Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions
This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/
Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/
Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.
Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.
Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.
This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/
JR puts Jon on the spot about his blogging process and how he built it up so successfully.
Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!
This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/
Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:
-
ad inventory and how important that is to success
-
getting traction for ads early on in a campaign and how to do so
-
what to tell clients when something doesn't work right away
-
how many adjustments should you make per day in your ads?
-
the best way to approach proposals and pitches
-
building your network & finding new business
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/
In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.
This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/
This week's Pubcast focused on the following topics:
- 1 Year of the Membership
- A New Project
- Importance of Doing What You Love
- Where I’m Going
- Staying Focused
Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/
In this episode of the Social Media Pubcast, Jon covers the following:
- Some numbers just aren't that important
- How much do fans still matter?
- Stop caring so much about the 20% rule!
This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/
Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:
- Instant Articles: Are they good or bad for marketers?
- View Tags
- "Call Now" Button
- Changes to Events
Enjoy!
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/
In this episode of the Pubcast, the following topics were covered:
- 180 Days WCA
- Rejected Facebook Ad
- Convert With Confidence
- Video Experiment
On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded!
Themes this week:
- Accountability
- Recommitting
- Asking for Help
If you want to speed ahead, here is when you can find different topics:
4:30 "I don't know" mindset and quitting
6:40 Personal accountability
10:40 Team accountability and delegation
16:00 Being vulnerable enough to ask for help
17:54 Worrying and being fearless
20:20 Delegating fearlessly
24:40 A weird relationship with clutter
28:20 Help from others for accountability
31:30 Acknowledging your skills and motivation
33:00 Setting goals
Thanks for listening!
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/
In this week's Pubcast, Jon covered the following topics:
- How to message people to get what you want / How not to respond
- Facebook Video Experiment
- Workshop/PHC Numbers
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/
Join Jon and Andrew Foxwell as they talk about the following:
• Time management
• How entrepreneurs earn time off
• Facebook's latest algorithm update
• Is organic reach REALLY down to 2.6%?
• Is there a Facebook ads bubble?
Following are the main topics for this episode:
- On baseball and remembering why we do what we do
- On seeing the fruits of our labor
- Reflecting on SMMW 2015 and public speaking
- Early returns on a new business model
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/
Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/
Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/
Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) - Pick a topic you have talked about before and are passionate about. - Break it down into a pain, a story and a solution. - Create an outline first and slides second. - Ask the audience questions. Get them involved. - Plan everything but also plan for spontaneity - Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content. - SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT! - Do something fun, entertaining or unexpected. - Write and re-write. Practice by yourself and for someone else. And edit again. Time it. On SMMW 15 - So awesome. - Everyone going to be there. - This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types! - Go to stuff, but don’t feel like you need to go to everything! - BE SOCIAL! - Have a plan! - Planning on quick “Pubcast” style interviews. - No real expectations, except that I expect to enjoy myself! On Vacations, Relaxing and LETTING GO - I’m going to get as much work done as I can before leaving - I’m going to do as little work as I can when I’m there - Seeing the sights with my family - Not going to be cooped up in a room - I will do less. Something will slip. And it will be OKAY. - It’s also why I have a team. My business will not implode. - If you don’t have a team now, work towards having one — or work towards having some sort of backup plan when you’re away — so you can enjoy it! On how you must be motivated by more than money - Baseball season - Every decision I make is with this time of year in mind (partnerships, public speaking, traveling, commitments) - You must decide what motivates you. Envision what you desire and envision the motivation — the big way — and allow it to guide you. - This weekend, my boys’ baseball seasons officially get under way. And our lives are about to get crazy. - I work from home because of this time of year. - I started my own business because of this time of year. - I rarely travel because of this time of year. - I have created a scalable business that requires less of my time, less maintenance, less production because of this time of the year. On creating an environment that is perfect for production - I have a cluttered desk. - I share an office with my family. - The office has a glass door and sits immediately outside the entryway to the house from the garage. - New office is downstairs, away from everyone. - New office will combine video studio, audio studio and writing/production. - New office will have one big, empty white wall for recording, carpet for sound absorption. - New office will have a standing desk, beanbag chair and treadmill. - New office will be DECLUTTERED and have only what I need to be productive. - It doesn’t mean designing a new room. But create a space for production, free of distractions.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/
In this episode of the Social Media Pubcast, Jon talks about the following:
- Quietly rolling out a new business model
- Stop boring your loyal readers in the name of the click!
- Playing the "long game" and proof of it's effectivness
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/
In this episode of the Pubcast, Jon talks about the following:
Pirated Content
- Should you care?
- What should you do?
- What does it say about your customers?
Raising Prices
- How should you communicate it?
- When should you raise prices?
Importance of Auditing
- What Jon stumbled on
- What you should audit
Highlights of the Experiment
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/
In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!
This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/
In this week's episode, I covered the following topics...
- Lists: The good and the bad
- Bad reviews and what to do about them
- Course focused to membership focused
- The battle with pricing
- Latest on the Experiment
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/
In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/
Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign * Why? * History * What? * + Parallax Pro + New logo tweak + New featured images + Mashshare + Commenting + Support + TOO MUCH FACE?
More Plans * Falling out of love with Infusionsoft * PHC site moving * PHC Revamp (more content) * Referral Program * Fewer Courses
Updates to Power Editor
- Multi-product ads
- Partner Category Cleanup
- No More Unpublished Posts?
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/
On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:
- The Green Bay Packers debacle, and parallels to business
- The future of video on Facebook
- A closer look at Jon's Facebook ads experiment
- The value of Lookalikes and a hidden gem
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/
Here's an overview of this episode... My Journey * I don’t have any regrets * I could have done things differently, but I didn’t — part of the journey * Looking back, I wish I was more willing to invest early * Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT! * Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things. * I didn’t, and that’s okay!
1) Determine an Initial Niche (this can change!) * Focus on a group that spends money * Focus on an area of expertise * Focus on an area where you could write a TON of content
2) Invest in a Home Base * Website * Logo * Photos * Hosting * DON’T SKIMP
3) Create a TON of written content * Write a list of questions you get from customers or potential customers * Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up * These questions are your blog posts * Determine a frequency that you can maintain and commit to * Share across Facebook, Twitter, etc.
4) Create How-To Videos * 1-3 minutes * Extension of the written content. HELP people interested in your related industry. * Upload to YouTube. * Upload to Facebook.
5) Create a Lead Magnet and Build an Email List * Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.) * Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it * Use OptinMonster, Pippity, etc. to push the opt-in to visitors
6) Facebook ads * Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible. * Create a Facebook page * Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in * Create lookalike audiences to do the same * Target interests and split test vs. lookalikes * Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
CLOSING * More to come * Guests * Audio versions of blog posts * jonloomer.com/pub * Subscribe, rate and review
This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/
Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??
Here's what was covered...
Review of 2014: * AMAZING! * Insane growth. * Email list from 10k to 50k. * Consistent revenue growth. * Building a team — now have “backup CEO” John Robinson * Wrote less — averaged once per week vs. 3-5/week * Still set traffic records * Personally — Baseball was awesome! * Just really fun building this thing. No experience doing it.
Resolutions: * No more winging it! * Refine a daily and weekly routine for work, health and play. * Better structure and processes for campaigns and customer service. * Get back to consistent blogging — thinking about 1-3 posts per week. * New branding and website design. * LOTS OF FACEBOOK VIDEO! * Get the Pubcast going again, but more structure. SCHEDULE GUESTS. * Develop an application or other software product. * Develop a new community product for companies looking for advertising consultants. * Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
Resolutions (Personal): * Keep a clean desk. * Don’t overwork. * Read one book per month. * Run a half marathon. * Win another state championship! * Better organize time with my wife and kids. * Put away the device!
Important Tools I Use: * Infusionsoft * ZenDesk * DriftRock Flow * Power Editor * AdEspresso * Evernote * Photoshop * GoToWebinar * Basecamp * Screenflow * Google Analytics
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/
This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-unfollow/
This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/
This is the audio version for the blog post found at https://www.jonloomer.com/copyblogger-facebook-page/
This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/
This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/
This is the audio version for the blog post found at https://www.jonloomer.com/business-build/
This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-audiences-no-scraping-uids/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audiences-multiple-websites/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-links-click-bait/
This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-campaign-structure/
JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content.
Jon also has a special message for a small friend who could use some positive thoughts.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-like-gating/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-page-likes-strategies/
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-clicks/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-budget-2
This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/
This episode was broken down into the following sections:
- Starting a Podcast
- The Equipment Breakdown
- Creating a Content Strategy
- What is my Theme?
- Resources
Creating the foundation of your Podcast: * Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience? * Start Simple: It can be overwhelming. Learn the basics and experiment. * Don't stress over all the details of getting started * Create a Budget for Equipment
What kind of Equipment will I need? * Microphone and Pop Filter: Blue Yeti * Recording Software: Audacity, Skype, Screenflow, Total Video Converter Lite, Libsyn, WordPress Plugin Blubrry
Creating a Content Strategy: * Consider Having Interviews * Audio versions of blog posts * Blog Posts: Dig deeper into blog posts with more specifics of a particular topic * A Different Direction: Create a Podcast that is different than other content you are providing on your channels * Consider Your Target Audience * Ask Your Audience! Feedback could lead the way
What is my Theme? * Create a theme that stands out * Have Fun! Be Yourself. * Structure: As you create more podcast add structure for flow to your recording
Bust a Move with Sound! * Hire Some Help: Find an expert who can help you with editing and sound effects * Sounds Effects: Free and Purchased - Soundsnap
Save your seat for my upcoming live event on my favorite topic Website Custom Audiences. Learn more details about the WCA Workshop: Master FB Website Retargeting here
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/
This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!).
The main topic this week is the process of setting up a referral program, broken down as follows:
- Why He Set Up a Referral Program
- Struggles
- How He Set it Up
- The Program Itself
- Dealing With Complaints
- Looking Forward
Pop a bottle! Let's do it...
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/
This episode was broken down into the following sections:
- Growing Pains of Business Growth
- Price Changes: Setting Your Price of Your Products and Services
- Responding to Your Audience: Working Through Questions and When to Respond.
Some Things to Consider... Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following:
- How much time does it take you to create, manage, etc.?
- What is your time worth to you? Be honest and fair to yourself.
- What is the market for a similar product or service?
- How many do you expect to sell?
- How many do you need to sell at certain price to be worth your while?
- Who is your target market? Keep in mind your audience may change over time.
- How much will customers pay?
As you grow, inquiries increase. Weeding out the trolls. * Is the question about your product or service? * Do people pay for the information that is being requested for free? * Is the question reasonable? * Do you need help to respond to the reasonable questions?
Raise a glass to growing your business! Need some help to continue to propel your Facebook Marketing? Stop by my blog at jonloomer.com to learn about the lateset Facebook news.
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.
This episode was broken down into the following sections:
- The Pubcast: Changing Direction with listeners questions
- Going Niche
- Relationship Between Delegating and Business Growth
Some Things to Consider...
Finding your niche. Let's Do It! Make a list:
- What are you good at?
- What are you passionate about
- What is your target audience about? What do they need help with?
- Where is the opportunity?
- What niche requires an investment?
Moving on...keep your list going
- Keep in mind: what are you good at, passionate about, your target audience, your opportunity, and your investment
- Zero in on 3 niche topics ( aka passion)
- Assemble a list of 3 questions and 3 problems
- Assemble a list as long as you can with all the questions that you may be asked
- Which list is longer? Which do YOU like best?
- Who will make a financial commitment?
Propel Your Business: When to Delegate to Meet Your Business Growth
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/
This episode was broken down into the following sections:
- Social Media Marketing World Rocks!
- Tales From My Session
- A Lesson Learned
- My Presentation
Mentioned and Related Links
Following are links that were either mentioned during this episode or are relevant to the discussion:
- 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things
- About me
- Building a Business: The Importance of Structure
- 4 Steps to an Effective Facebook Sales Funnel
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
As many know, I offer one-on-one 45 minute coaching sessions to help you create strategies for your Facebook ads campaign. As of April 11, my session price will be increasing to $297 per session. Book your session today before the price changes next week.
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/
This episode was broken down into the following sections:
- The Rollout of the New New Newsfeed
- The Composition of the Newsfeed
- Reaching Fans Organically
Mentioned and Related Links
Following are links that were either mentioned during this episode or are relevant to the discussion:
- The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts
- Facebook Page Timeline Redesign: The One Important Change
- How to Maximize Organic Reach in the Facebook News Feed
- A Second Test: Are Brands Organically Reaching the Facebook News Feed?
- Controlled Test Results: Facebook Organic Reach is Under Reported
- Why Our Obsession with Facebook Page Post Reach is All Wrong
- Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
- Status Update’s Organic Reach Drops ~40%
- Facebook Trending
Connect with Chad on Twitter @chadwittman or check out Edgerank Checker to learn more
This episode was broken down into the following sections:
- Going Outside of our Comfort Zone
- Business Structure: Know When to get Help
- Reaching Milestones: Setting Business Goals
- My Story
Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion:
- 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things
- Social Media Marketing World 2014
- A Facebook Page’s Growth Charted Over a Two Year Period
- 1/1 Coaching Sessions with Jon
- Giving Thanks: The People You Need to Run a Business
- This is Why You Shouldn’t Build a Business Entirely Within Facebook
Social Media Marketing World is almost here! Stop by my session if you are there on March 28th at 2:00 PM. Tweet to me at @jonloomer #SMMW14 to connect!
Tune in to the virtual pub next week for my episode with Chad Wittman of EdgeRank Checker...
This episode was broken down into the following sections:
- The Balancing Act : Baseball vs. Work
- Facebook Timeline Redesign
- The "New" Newsfeed
- Organic Posts are Alive!
- Save Time: Scheduling Posts
Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion:
- Facebook Page Timeline Redesign: The One Important Change
- A Second Test: Are Brands Organically Reaching the Facebook News Feed?
- Controlled Test Results: Facebook Organic Reach is Under Reported
- Why Our Obsession with Facebook Page Post Reach is All Wrong
- How to Maximize Organic Reach in the Facebook News Feed
- FB Rolls out Simplified News Feed That Leaves Content And Ads Alone
- An Experiment: Testing Facebook’s News Feed Filtering Algorithm
- 11 Factors That Drive a Facebook Content Plan That Works
- Scheduling Content: Post Planner
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/
This episode was broken down into the following sections:
- Balancing Work and Home: It's okay
- The New Facebook Ad Campaign
- Facebook Page Tagging
Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion:
- New Facebook Advertising Campaign Structure: The Addition of Ad Sets
- News Feed FYI: Showing Stories About Topics You Like
- Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
- WCA Lookalike: Target Facebook Users Similar to Website Visitors
- Facebook Call-to-Action Buttons: Create for Ads and Organic Posts
- Facebook Call-to-Action Buttons: Everything You Need to Know [Video]
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Facebook Did Something and Marketers Will Screw it Up
- Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
Master the Facebook Metrics that Matter! There is still time left to join in on FB Marketing Advanced University: Insights progam at half off!
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/
This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/
This episode was broken down into the following sections:
- WhatsApp Acquisition
- The Value of Facebook Ads
- The Power of Website Custom Audiences
- Using Facebook Ad Reports
[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]
Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and his wisdom on ads.
Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion:
- Facebook’s Epic, $19B Acquisition of WhatsApp
- Facebook Ads Reports: A Tour of a Powerful New Tool
- Benefits of the New Facebook Ad Reports
- Facebook Fraud Response: Are Facebook Ads a Waste of Money?
- WCA Lookalike: Target Facebook Users Similar to Website Visitors
- Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
- Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
- The Death of Facebook Interest Targeting: Shifting Budget Priorities
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Facebook Custom Audiences: Target Facebook Ads by Email List
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
- http://www.jonloomer.com/2014/02/11/facebook-fraud-response/
- Virtual Bagel experiment
- Virtual Cat
- My issues when Optimized CPM first came out
- My entire Facebook strategy is based on building a relevant audience
- How I Got 35X ROI on Facebook Ads
- How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
- Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.
The Death of Facebook Interest Targeting: Shifting Budget Priorities
- http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/
- merger of precise and broad interest targeting
- you are putting a great deal of faith in the brands you focus on
- you won’t reach every fan
- target your email subscribers
- WCA is available
- 60% of my traffic comes from Google
- my one-on-one service
- Lookalike Audiences
- use Graph Search to help me find the interests
- cross interests with users on Lookalike Audience lists
WCA Lookalike: Target Facebook Users Similar to Website Visitors
- http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/
Creating audio version of some blog posts
- What do you think?
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
FACEBOOK CALL TO ACTION BUTTONS
- What they are
- Why it’s a big deal
- Creating for ads
- Creating for organic posts
- How to use
BLOGGING TIPS TO SUCCESS
- Reflection…
- TIPS
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
This is a bit of an experiment. The written version of this blog post is found here:
https://www.jonloomer.com/facebook-fraud-response/
Do you like having an audio version? Let me know!
SME Top 10
-
Grateful. Thanks to SME, the judges and YOU!
-
Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!
-
300k page views in January
-
Diversifying into blog coaching? But how?
-
How does this change things? Does it at all?
IMPACT OF WCA
-
Cut CPL in half
-
Strategies
-
Build Likes
-
Drive Traffic
-
Increase sales
IMPORTANCE OF EMAIL LIST
MONTHLY REACH AND FREQUENCY DISTRIBUTION
15 posts in January that reached (TOTAL) 1200 - 1999 people
-
out of 32k - 36k fans
-
3.75% - 5.5%
Daily Total Reach Totals
- All between 10k - 35k
28 Days Organic Reach
- 102,073
28 Days Total Reach
- 695,223
Frequency Distribution
Topics:
- Website User Custom Audience (HUGE!)
- Why you shouldn’t build a business entirely through Facebook
- You’re more than a marketer
- Continuing to build my business
- Sign up for my weekly mini-webinar
Website Custom Audiences: http://jonloomer.com/wca
You're More Than a Marketer
Why You Shouldn't Build a Business Entirely through Facebook
Sign up for my weekly Mini-Webinar
Chris Brogan:
Owner Magazine (Publisher)
Human Business Works (CEO/President)
Keynote Speaker
Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google
New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith)
Lives in Mass
Blogged since 1998
Podcast: The Human Business Way
Recorded podcasts and launched small media network in 2006
Affiliates and disclosures
Podcast: How are you using it?
My Goals Don’t Care
-
“It’s easy for them”
-
Making excuses
How to Network at Business Events
-
How do I help other people succeed?
-
How do I grow my business?
Is Facebook Organic Reach under reported?
- My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/
- Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219
- About my controlled test
Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
-
Twitter Ads
-
Facebook Interest Targeting
-
Buying likes, trading likes/reciprocation, Fan Page Friday, Favors
-
Waters down interest targeting
-
If your page has a bunch of irrelevant likes and I target your audience, it impacts my results
-
Bad for users —- irrelevant ads
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads
-
Warned since June of 2013
-
All ads will have social context going forward
-
Ad Image Cropping
-
Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors
-
Unified Interests
-
Geographic Targeting (inclusion/exclusion)
Please rate and review the Pubcast on iTunes!
Click here: Pubcast on iTunes
COACHING
-jonloomer.com/coach
LAS VEGAS NMX
REFLECTING ON 2+ YEARS
GOALS FOR 2014
-
Share More Frequently
-
Establish a Facebook Sales Funnel
-
Target email subscribers with link shares
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Retarget website visitors
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Create a Saved Target Group in Power Editor
-
Try oCPM (again)
-
Try the Sidebar (again)
-
Track Conversions
-
Create an Online Offer
-
Create a saved facebook ad report
-
Confirm referral traffic in Google Analytics
-
Download your post level export
-
Compare link click data based on post type
-
Define success without using reach
PLEASE SUBSCRIBE/RATE ON iTUNES!
My last episode of 2013! Pull up a barstool...
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New Infographic
-
jonloomer.com/infographic
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Final Word on Reach
-
EdgeRank Checker post
-
12.6% reach in September
-
Now 7.7%
-
About 3/4 of brands impacted. Some Crushed
-
Those crushed typically only sent links to their own site
-
Engagement .29% to .26%
-
Engagement per fan for Links, .12% to .11%
-
Engagement rate for all content types from 3.49% to 3.86%
-
Clicks per person reached up from .71% to .85%
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2013 Resolutions
-
Write Less, Publish More
-
Ramp up Video
-
Phase 2 of Podcast
-
More Mobile
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More Products
-
More Speaking
-
More Help
-
More Partnerships
-
Be Better
-
Planning for 2014
-
Put up or shut up time for Pubcast
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Put up or shut up time for Video
-
Hire someone to edit videos
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Scale back to one article, one Pubcast and one video per week
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Build complex campaigns
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Funnels
-
Make use of Infusionsoft
-
More Infographics
-
More training courses
-
Update and improve the ones I’ve created
-
Look to partner with other big names
-
Invest even more in advertising
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Grow to 100k+ HIGHLY RELEVANT fans
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Speak more and better
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Build email list to 50k+
Pull up a barstool! Here’s this week’s show notes:
REACH
- Story in AdAge
- Unreasonable Expectations
REACHING WITHOUT ENGAGEMENT
- Companies treat social media like billboards
MARKETERS LEAVING
- Competition
How to Reach More Fans Organically
-
When your fans are online (EdgeRank Checker also including this in their tool)
-
Post Frequently
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Reshare Old Content
-
Produce Highly Engaging Content
-
Benefit from Story Bumping
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Build an Audience the Right Way
Tell your friends about the Pubcast!
http://www.jonloomer.com/awesome
Pull up a barstool! Here are this week’s show notes:
· Speaking at the Inside Social Marketing conference in NY 12/4/13
o Social Media Metrics: What Does it all Mean?
§ Measuring ROI
§ Importance of conversion tracking
§ Right column success
· Facebook’s Link Algorithm Change
o Traffic to media sites up 170%
o Update to story bumping
· My Facebook Offer
o My findings in fans vs. non fans sales
o Budgeting strategy for the campaign
o Utilizing custom audiences
· Auto-Play Video on Facebook
o Why I did a 180 on my thoughts about it
o How Harry Potter ties in to auto play video
· Targeting email recipients with FBX
o Using Perfect Audience vs Custom Audeinces
o How you can use a hidden pixel in your emails to gather info and use for retargeting
o How you can get a free $70 FBX coupon (link below)
· Links:
https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/
https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/
https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/
Pull up a bar stool! Here's this week's show notes:
-
Sidebar vs. News Feed vs. Mobile: Click here for the blog post
-
Most advertising goes into mobile focus
-
FBX
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Why Andrew doesn't recommend ever using a lifetime budget
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What number Andrew recommends is the highest ad frequency you should never pass
-
The new News Feed and why doesn't Jon have it yet?!
Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com.
Want to be a referral partner? Contact Jon at Jon@JonLoomer.com
Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks!
Visit: JonLoomer.com/awesome
Pop a bottle! Here's this week's show notes:
2 Year Retrospective
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Beginning to Now
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First post: Why I started my Facebook Page.
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Virtually no engagement the first month.
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First year-plus, experienced some solid growth.
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It wasn’t until this year — Beginning in July — when my business truly took off on Facebook.
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Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI
Debate: Facebook is a waste of money
-
Forrester report
-
An open letter to Mark Zuckerberg
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Survey of 395 marketers
-
Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84.
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16% Reach Complainers. Ugh.
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Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work
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More than 1Million advertisers. High number of newbies
-
Many have it all wrong. How many are building trust and a community? How many just sell?
-
Don’t approach Facebook like banner advertising
-
Equivalent of passing out fliers or cold calling
-
How many are using Custom Audiences, Lookalike Audiences, Power Editor, Conversion Tracking?
Become a featured fan on the Pubcast and have your question answered!
Go to http://www.jonloomer.com/awesome
More Links Mentioned in the Show:
- http://www.jonloomer.com/fb-marketing-advanced-university-insights
- http://www.jonloomer.com/2013/11/04/facebook-page-two-years/
- http://www.jonloomer.com/2013/06/30/facebook-advertising-steps/
- http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg
- http://60secondmarketer.com/blog/2013/11/04/do-facebook-ads-work/
- http://www.jonloomer.com/2012/06/15/facebook-posts-reach-16-percent-of-fans/
- http://www.jonloomer.com/2013/08/21/facebook-ads-roi/
- http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/
Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday •Define all relevant terms •Learn how to use the web version of Insights •Learn how to use Page Level Exports •Learn how to use Post Level Exports •Apply what you learned to optimize your content Custom Audiences — All advertisers now have access through self-serve and Power Editor - What They Are - Creative Uses - Increase Page Likes - Extend the reach of posts - Sell or upgrade a product - Reach more users with your newsletter (Ian Brodie) - Target users similar to your subscribers (Lookalike) - Upcoming ability to target website visitors - Ethics - Scraping other pages and groups - Ethics + Why do it?? 5 Metrics (Social Media Examiner guest post) http://www.socialmediaexaminer.com/analyze-facebook-metrics/ - Fans Reached - Engaged Fans - Post Consumers/Consumptions - Link Clicks - Positive Feedback Become a featured fan on the Pubcast! Go to http://www.jonloomer.com/awesome
Pull up a barstool! Here’s this week’s show notes:
-
Why no guests for now
-
Featured Fan Segment
- Featured Fan #1: Barry Tubwell
- Q: Paid Post (CPM or oCPM)
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Promoting a Product (CPM or oCPM)
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Featured Fan #2: Cathy
- Q: New client with 7k fans, no engagement
- Sporadic posting
- Christmas coming up, sales
- How to make best use of advertising budget
- Reengage current fans
- How to submit your own question
-
jonloomer.com/awesome
-
Recharging
- Vacation with the guys
- To the point now where I still make money when I'm not around
- Traffic at an all time high
- Realized I get TONS of emails
- Why I don't respond to everyone
-
NO GUILT
-
Insights Program is coming
-
Website Retargeting Coming to Custom Audiences
-
Generate Variations Button
-
The Review Button
- Saved Target Group From an Ad
- Merging Precise Interests and Broad Categories
- Update to Location Targeting
Pull up a barstool! Here’s this week’s show notes:
11) New Featured User Question Segment
-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...
-
Premium Support (live chat)
-
Better interface for Power Editor
-
Allow anyone to access any test feature they want
Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here: jonloomer.com/awesome
2) 2) On Vacation/Broken iPhone woes
3) 3) Facebook expands Custom Audiences to target users who visited website or used mobile app
4) 4) Changes to Post Level and Page Level Exports
-
IT MATTERS!
-
Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback
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Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics
-
Post Level: Talking About This, Stories, Viral stats are gone; Nothing New
5) 5) Why you need to use Conversion Tracking
-
Ad 1 had 773 clicks, $.02 CPC, $.26 CPM
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Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM
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Ad 1 had 13 conversions ($287 value on $31.81 spend)
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Ad 2 had no conversions ($18.41 spend)
6) 6) Related links:
https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/
https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/
https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/
Show Notes for this week’s Pubcast:
Become a Featured Fan on the Pubcast!
Click JonLoomer.com/awesome
-
Subscribe via iTunes
-
Review the Pubcast
-
Leave a question
Transition to Infusionsoft
-
I need a VA with Infusionsoft experience!
-
email jon@jonloomer.com
JonLoomer.com/mini-webinar
-
Go sign up!
-
4-4:30p every Wednesday EST
Social Media Success Summit
- Public speaking tips
Ad Create Flow Updated
-
Deja Vu (June 2012)
-
Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,
App Installs, App Engagement, Offer Claims, Event Responses
-
Clean flow in self-serve ad tool
-
Also nice image upload option
-
Power Editor: Stupid
-
Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)
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Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)
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Conversion Specs gone
-
Still can use old ads
New Insights
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Change to navigation
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Change to Exports
-
Favorite stuff
3 Facebook Metrics that Don't Mean What You Think They Mean
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Total Reach/Organic Reach
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People Talking About This/Engaged Users
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Post Clicks
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing:
Here are a few things they covered…
- His upcoming book Social Hustle Surf, and discussion of the value of writing a book
- A creative way to get a wall-sized whiteboard for free
- Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed
- Graph Search change and what it means to users and marketers
- Editing posts
- Facebook's longevity versus newer social networks: Will younger people use Facebook in the future?
Links:
- SocialHustleSurf.com
- BlakeJamieson.com
- Book Consultant –Debra Eckerling - WriteOnOnline.com
Tell your friends about the Pubcast and spread the word!
http://www.jonloomer.com/awesome
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:
- But first, they had to discuss a little NFL and the Green Bay Packers
- New Optimization Image Sizes
- Link thumbnail + stats: – do they lead to more shares and web traffic?
- New API – Robust search functions and the Twitter model for news events
- Hashtags Study – What happens with viral reach? How are they best serviced?
Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!
Also on this episode, Jon discusses his 4 steps on Growth and Contests:
The Challenge: Grow to 20,000 Likes
Step 1: Know Your Value Proposition
Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.
Why should someone like your page? What is interesting about you? What is unique? What value do you provide?
What can you share on a daily basis to make a person's (not FAN's) life better?
Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.
IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS
Step 2: Execute that Value Proposition
Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.
Build organically.
Step 3: Attract with Ads
Offer something of value that appeals to your target audience in exchange for a like.
Micro targeting
Step 4: Contests?
Some links:
- http://www.jonloomer.com/2013/04/30/increase-facebook-likes-ads/
- http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/
- http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/
- http://www.jonloomer.com/2012/11/09/facebook-content-plan/
Upcoming Milestones:
-
3,000,000 Page Views
-
20,000 Likes
THANK YOU.
-
jonloomer.com/coach = 50% off coaching session
-
jonloomer.com/power = 50% off Power Editor training program
If you like the Pubcast, please tell your friends!
jonloomer.com/awesome
Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.
Check out some of the topics he’ll cover in this week's episode:
- The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
- How to measure Facebook ad success – what are “silly stats” vs good stats?
- The 5 stats you need to follow for successful Facebook ad reporting
- 4 steps to building an effective Facebook sales funnel
Related Links:
- New Link Thumbnail Dimensions
- How to Measure Facebook Ad Success
- 4 Steps to an Effective Sales Funnel
FB Marketing Advanced University: Power Editor updates:
- Members get 20% off on one-on-one sessions (http://jonloomer.com/deal)
- Subscribe to have lessons emailed to you Monday through Friday (http://jonloomer.com/email)
- Sign up for FBMAU (http://jonloomer.com/fbmau)
Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!
Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.
Check out some of the topics they'll cover in this week's episode:
- Amy's secrets and strategies for creating a successful sales funnel
- Different models for using Facebook ads
- Turning fans into leads - split testing tabs vs outside landing pages
- Collecting leads with giveaways and sales pages
- How to use Facebook Ads to get more fans
- Podcasting and how to promote a podcast
- Building an email list vs increasing relevant fans vs selling
- The recent FB algorithm change
- Negative feedback - what does it really mean?
- Timeline promotional strategies
Related Links:
- Create powerful landing pages with LeadPages.net
- Automate your online business with InfusionSoft
- Prior Interview with Amy: http://www.jonloomer.com/2012/10/19/amy-porterfield-interview/
- Amy's workshop: http://www.therisetothetop.com/limitedrecordings
- Advertising for Likes:
o http://www.jonloomer.com/2013/08/21/facebook-ads-roi/
o http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/
o http://www.jonloomer.com/2013/06/18/facebook-graph-search-business-examples/
o http://www.jonloomer.com/2013/03/26/facebook-lookalike-audiences/
o http://www.jonloomer.com/2013/04/22/facebook-saved-audience-saved-target-group-power-editor/
- Algorithm Change
http://www.jonloomer.com/2013/08/27/facebook-news-feed-algorithm-memes-asking-for-likes/
- Negative Feedback
http://www.jonloomer.com/2012/09/13/facebook-page-negative-feedback/
- Timeline Promotions
http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/
Find Amy:
"Everything that has taken me a lot of effort has always produced bigger results."
AmyPorterfield.com
FB.com/amyporterfield
Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.
Here are a few of the topics we covered this week:
- Balancing the life of an entrepreneur and fatherhood
- Making a difference and changing lives
- Technology and the creation of art
- Financial security vs. innovation
- The obsession over stats
- Storytelling and earning trust
Here are a couple of links mentioned in this episode:
- Father, Speaker, Traveler: A Personal Look at 30 Hours of (Marcus') Life
- Social Media Examiner Top 10 Social Media Blogs of 2012
Find Marcus here:
- TheSalesLion.com
- Mad Marketing Podcast
- @TheSalesLion on Twitter
Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies. They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!
Check out some of the topics they'll cover in this week's episode:
- Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
- Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
- Promotional strategies on Facebook and the FBX platform for retargeting: how does it work?
- Pros and cons of using Perfect Audience vs AdRoll for FBX.
- Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?"
- Does engagement go up when posting via a mobile device?
Related Links: (there's a lot but this is the mecca of useful info!)
- EdgeRankChecker Heat Map Study of When Fans Are Online
- ShareGrab.com
- Social Bakers Study about Posting on Mondays
- EdgeRankChecker article about Asking for Likes
- The Secret Process to Increasing Facebook Likes
- How to Use Facebook Graph Search to Learn About Your Fans
- FBX: How to Create Retargeted Ads with AdRoll
- FBX: How to Create Retargeted Ads with PerfectAudience
- EdgeRankChecker article about Mobile Posting
- Jon's Post: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things
Find Chad:
- http://www.facebook.com/chad.wittman
- http://www.twitter.com/ChadWittman
PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course!
Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:
- How Brian transitioned into a comedy career after being frustrated working in e-commerce
- Choosing your career path and deciding what works for you as a business owner
- The science behind promoting posts successfully on Facebook
- 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
- Metrics that matter when consulting for a business
- Why you should never have more than 10 ads in a campaign
- The decision making process of when to promote a post after it has been created
- Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
Find Brian: * Website: http://www.briancarteryeah.com/blog/
http://www.socialmediakeynotespeaker.com
* Facebook: https://www.facebook.com/brian.carter.man
Related Links:
- Brian's Comedy Set at SMMW
- The Like Economy 2nd Ed on Amazon
- Contagious Content eBook
- Facebook News Feed: Story Bumping, Last Actor, Chronological
-
Brian's Guest Post: Promote Facebook Posts Not Photo Views P.S. ONE BIG ANNOUNCEMENT!
-
Sign up for my Power Editor training course! Time is running out on getting it for half off!
Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping.
So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on.
Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this!
Related Links:
- Facebook News Feed: Story Bumping, Last Actor, Chronological
- The Secret Process to Increasing Facebook Likes
P.S. TWO BIG ANNOUNCEMENTS!
-
Sign up for my free Facebook ads webinar! It's free and space is limited.
-
Sign up for my Power Editor training course! Time is running out on getting it for half off!
This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share. Check out the episode and geek out with us!
Topics discussed:
- Andrew's background working for the US Congress social media team
- Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
- Facebook's mobile success
- Purchase Intent: Desktop vs Mobile
- Broad ad placement and ad reporting strategies
-
View Based vs Click Based conversions: What they are and why they're important
-
Facebook Marketing Advanced University: Power Editor
- Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting
- Benefits of the new Facebook Ad Reports
- Facebook Ads Reports: A Tour of a Powerful New Tool
Make sure your subscribe, rate and review on iTunes!
Contact Andrew Foxwell:
Twitter: @AndrewFoxwell
Email: andrew@ppcassociates.com
Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way.
Topics discussed:
- Background on how I started my own business
- Overcoming fears and trials as an entrepreneur
- The strategy behind the creation and promotion of a scalable online product
- Layout of course materials
- The importance of Power Editor
- Placement strategies with Facebook ads
- Why the boost post feature is a bad idea
- Important features of Power Editor
-
How you can pre-order my new training course for a 50% discount
-
Facebook Marketing Advanced University: Power Editor
- Facebook Power Editor vs Self-Serve Ad Tool: Placement Post
- The new Facebook ads reports
- Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
Make sure your subscribe, rate and review on iTunes!
Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode.
Topics discussed:
- Jason's new gig as Content Marketing Manager for LinkedIn
- How to maximize LinkedIn as a marketing channel
- Moving beyond the tired, philosophical approach of marketing and focusin on results
- How to measure social media ROI
- Automation tools for advanced marketers
- 80s hair metal Karaoke
Links mentioned include:
- Jason's guest post for me
- Pulse RSS Reader
- Brian Carter's post about optimizing Facebook ads
- The new Facebook ads reports
- Stop Whining About EdgeRank and Do Something About It
- Don't Blame the Tool, Blame the Carpenter
- Automation tools from Marketo, InfusionSoft, Hubspot and Eloqua
You can find Jason on Twitter (@JasonMillerCA), at RockNRollCocktail.com and soon on the LinkedIn blog.
Make sure your subscribe, rate and review on iTunes!
Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers.
Here are a few topics that were covered:
- 1,000 Posts and Lessons Learned
- Blogging Strategies: How many times per week and why?
- Avoiding Burnout
And a few links that were mentioned:
- BoostBlogTraffic.com
- Social Media Engagement for Dummies by Eliza Sherman
- Youtility by Jay Baer
- Contagious by Jonah Berger
Here's how you can find Heidi:
- HeidiCohen.com
- @HeidiCohen on Twitter
Don't forget to subscribe, rate and review on iTunes!
Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered:
- How she went from start in 2008 to 100,000 Fans now on Facebook
- Facebook hashtags and dispelling the myths of hashtag privacy
- The conflicts between the removal of the 20% text rule and good design for cover photos
- Mari's Facebook advertising strategy (and how Jon promotes posts)
- The exciting news about changes to the Facebook ads manager reports
- Facebook changes in general -- are they for the better?
- If Facebook blew up tomorrow, what would she or Jon do?
Here are a couple other things we mentioned related to Mari's business:
- Mari's Business and Beyond Club
- Get an autographed copy of The New Relationship Marketing for half off
Here's where you can find Mari:
- MariSmith.com
- Facebook.com/MariSmith
- Twitter.com/MariSmith
P.S. Tabsite sponsored this episode, which means you can get 33% off of one year of any membership for their product to create contests and deal apps to increase engagement on your Facebook page. Just go to TabSite.com/podcast and use the promo code PODCAST!
My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics...
The Life of an Entrepreneur and Life/Work Balance
The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do.
My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had.
This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?
That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!).
I'm also working on a new online training program. I've been working on and delaying this for months, but I'm hoping to finally go public soon. I'll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!
If you haven't noticed, I'm making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to JonLoomer.com to reserve a session. You'll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.
Just for listening to today's show, you get a discount. Listen for the promo code!
Facebook Hashtags
The big news is that Facebook has launched hashtags. So, what are they? How should you use them? And what are the problems with hashtags? I discuss these things in great detail.
Tools I Use
People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:
ShortStack: What I've used for a year and a half to build all of my Facebook tabs. Love this tool!
AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.
PerfectAudience: One of the tools I use to create FBX -- Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial -- this covers the ads themselves, too!
AdRoll: Another service that I use to create FBX ads. Use this link to get a free $60 trial that covers everything including the ads.
PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.
PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.
Sit back and enjoy. CHEERS!
Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.
Here are a few of the topics we covered:
- The dangers of hashtag spam
- The great potential of Facebook hashtags for businesses
- Hashtag best practices
- Narrow vs. broad hashtags
- The potential of Graph Search
- Content marketing and the realities regarding small business
- Content attracts, media engages and sales processes convert
Here are a few of the links that were mentioned:
- 3 Facebook Hashtag Marketing Tips
- How to Use Facebook Graph Search to Learn About Your Fans
- Facebook Hashtags for Brands: What You Need to Know
- How Facebook Search Could Change the Internet
You can find Jeff at JeffKorhan.com and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social!
Like the Pubcast? Don't forget to subscribe, rate and review!
This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.
Here are a few topics that we discussed:
- Focus on customer vs. influencer
- 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)
- Facebook and micro targeting
- How targeting is increasingly creepy, freaky and helpful
- Today's Marketer and the Changing Face of Purchase Decisions
- Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing
Here are a few places you can -- and MUST -- find Danny:
- DannyBrown.me
- @DannyBrown
- InfluenceMarketingBook.com
- ArCompany
Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.
Topics in this episode include:
- Is it smart to repost old content?
- The most underrated component of EdgeRank
- Frequency vs. Distribution
- Using PostPlanner to bulk upload evergreen content
- Content Engine vs. Google Reader
- Post Gating vs. News Feed Targeting
Here are some links that were mentioned:
- Trending Content
- Should you repost old content?
- 7 Ways to Promote Your Facebook Apps Without Spending a Dime
- Schedule Facebook posts with PostPlanner for FREE!
Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!
Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics:
- Marketing schemes to get free beer (seriously!)
- 4 easy things you can do today to get involved in mobile
- Apps and WordPress themes to help you go mobile
Throughout this episode, a few links and tools were mentioned. Here they are:
- WPTouch WordPress plugin
- Genesis Framework WordPress Theme
- Synthesis WordPress Hosting
- Contact Jon about Amazon Hosting
- Go Mobile book by Jamie
Make sure you follow Jamie's work on on 60SecondMarketer.com and 60SecondCommunications.com. Cheers!
P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!
John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.
Following are some of the topics we discussed:
- The advantage of non-profits: Giving people meaning
- Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
- Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
- Promoted Posts
Here are links to a few of the things mentioned on this show:
- Alex's Lemonade Stand Foundation
- Facebook Insights Helper
- A video on overcoming adversity
- Social Media Fundraising Club
- Facebook Marketing for Dummies
You can find John in the following places:
- JohnHaydon.com
- @JohnHaydon on Twitter
- Facebook.com/inboundzombie
Don't forget to subscribe, rate and review on iTunes or wherever you listen!
Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics:
- The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months
- The blogging process and the importance of finding a niche
- Networking, conferences, book writing, guest blogging and public speaking
- Ian's favorite tools
Throughout this episode, Ian mentioned several tools. Here they are:
- DivvyHQ
- SEOMoz
- Yoast SEO WordPress plugin
- PostPlanner
- Mention
- AgoraPulse
- Lead-Converter
Make sure you follow Ian's work on RazorSocial.com and on Twitter at @IanCleary. Cheers!
P.S. A final chance for an awesome offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!
Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite, we talked about the following topics:
- FBX and measuring ROI
- News Feed ads and the balance between success and not ticking off users
- Big time results with mobile install ads
- Funding his awesome project, Dawn Patrol Truck
Here are a few links that were mentioned on this episode:
- FBX: Free trial for PerfectAudience
- FBX: Free trial for AdRoll
- The Problem with News Feed Ads: This Guy
- Help fund Dawn Patrol Truck on IndieGoGo
Make sure you follow Blake's work in the following places:
- DawnPatrolTruck.com
- BlakeJamieson.com
- @blakejamieson on Twitter
Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!
Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics:
- Is EdgeRank an official term?
- Affinity is built through repeated engagement
- Comments drive four times the clicks as likes
- The impact of Negative Feedback on EdgeRank
- A theory on declining Reach
- The future of "best time to post"
Make sure you follow Chad's work in the following places:
- EdgeRank Checker
- PostAcumen
- @ChadWittman on Twitter
Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!
This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics:
- The birth of Grandma Mary
- The value of social media marketing conferences
- Power Editor and using it to learn about your subscribers
- The death of the Notifications Box in the Admin Panel
- The change to Promoted Posts, removing "Fans Only" option
- Facebook contests, and the tools Andrea uses (including TabSite!)
Here are some links and articles that were discussed:
- TabSite.com/podcasts
- 4 Reasons Social Media Marketing World #SMMW13 Was the Best Conference I've Ever Attended
- How to Analyze Your Email Newsletter List with Facebook
- Facebook Promoted Posts Fans Only Option Removed [Do This]
- Power Editor: An Alternative to Facebook Promoted Posts
- How to Engage Your Audience and Grow Your Email List with Facebook Contests
- Alternatives to Wildfire and NorthSocial for Facebook Page Applications
You can find Andrea at AndreaVahl.com and on Facebook at FB.com/GrandmaMaryShow. Follow her now!
Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!
Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.
Some links and topics mentioned:
- Partner Categories
- Custom Audiences
- Lookalike Audiences
- dashboard.blitzmetrics.com
- Dennis Yu on Facebook
- dennis-yu.com
If you liked the Pubcast, don't forget to subscribe, rate and review!
The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!
In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including...
Social Media Marketing World
I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.
Update to Promoted Posts
Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.
Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]
Partner Categories
Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.
Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful
Please Subscribe, Rate and Review!
I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review.
Thanks for listening!
Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards.
Links discussed in this episode are below:
- Marcus Sheridan - The Sales Lion
- Jon's appearance on the Content Warfare podcast
- Content Warfare Podcast
- RyanHanley.com
- YoastSEO WordPress plugin
Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening.
Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here! <<
Finally, just one last reminder that if you want to master your Facebook metrics, this is your final chance to reserve your seat in the FB Insights Exclusive Workshop. Use promo code FBINSIGHTS to get $100 off!
Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including:
- The new Facebook Timeline and outdated interests
- Scams and annoying Facebook users
- How I think the new News Feed could help Pages that suck
- Why Mike thinks that the Following feed could lead to mass unliking
- How big, beautiful photos could lead to a drop in engagement
- Graph Search, utility vs. creepiness and the evolution of privacy
- We finish our battle over the importance (or lack thereof) regarding Reach
Don't forget to rate, review and subscribe to this Pubcast!
David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold!
David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how you can help fund it, check out gofundme.com/hubze.
We also covered topics that included Facebook privacy, marketing with your head and of course the new Facebook News Feed and our first impressions.
Also make sure to check out my blog post on Everything You Need to Know About the New Facebook News Feed for all of the details, both for users and marketers.
Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success.
We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat!
Blake and I also take a nice, deep dive into the discussion of metrics; namely Facebook Reach and understanding the metrics that matter for your particular goal. Of course we talk about the reporting bug and our annoyance over that topic as well as sift through the data regarding which types of content are best for generating website traffic -- second guessing what many of us have been doing for quite a while.
If you liked this episode, make sure to subscribe, rate and review since that's the only way I can be found by more listeners. Also be sure to subscribe to my newsletter for regular tips and strategies -- not regurgitated news -- that will keep you ahead of the curve in the Facebook marketing game.
Thanks for listening!
World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013, discusses his numerous transformations and why he redesigns as often as he does (he and Jon both built their sites on Genesis) and how he uses his blog to build his business now. We also debate email marketing tools, frequency and strategies as well as the importance of getting unsubscribes. Make sure to check out Danny's new company ArCompany as well as his new book called Influence Marketing, co-written with Sam Fiorella about social influence.
If you enjoyed this podcast, make sure that you do the following:
- Subscribe, rate and review on iTunes
- Read Jon's Blog
- Subscribe to Jon's email list
Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner, an awesome tool that helps you do just that. Josh with a glass of cognac, a bottle of Smithwick's in my hand, we also took a few minutes to talk about music (check out Josh's band kONTRAdICTION).
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short blog posts or videos.
Marcus has been a major influence on Jon's career during the past year, and is the main reason this podcast was created in the first place. Make sure you follow Marcus' blog at TheSalesLion.com for brutally honest and entertaining posts that will help you improve your content marketing. You can also find him on Twitter (@TheSalesLion) or listen to his podcast called Mad Marketing with The Sales Lion.
Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, read this blog post.