SaaS Marketing Makeover: Recent Episodes
Directive
SaaS Marketing Makeover isDirective's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company.
Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.
In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.
It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!
Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.
It’s 30 minutes of live, unfiltered SaaS Marketing insights!
It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted!
Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.
This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Our guest... Adam Goyette, VP of Marketing at Help Scout
It's makeover time.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Today's guest is Sara Davis, Head of Marketing at Pronto.
It's makeover time.
In this live show, CEO and Co-founder of Directive Garrett Mehrguth and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Today, our guest is Kortney Osborne, who landed on Calendly for her marketing makeover. Tune in as Kortney and Garrett share tips and insights to help you step up your product marketing strategy.
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Eric MacColl, Head of Demand Generation, Enterprise and Cloud at Atlassian
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Brand and Communications at Simpplr, Brian Brannon
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Content at Lunchbox, Corinne Watson
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Erin Lewis, Director of Product Marketing at Intellum
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Lucy Hitz, Director of Content at Ally.io
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Colin Campbell, Head of Community at Outreach
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director of Demand Generation at Alyce, Pete Lorenco!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at Litmus, Cynthia Price!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Growth Marketing at Clari, Natasha Dolginsky!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Product Marketing at Highspot, Jarod Greene!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected HubSpot, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Marketing at Beautiful.ai, Kim Giroux
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected by spinning a wheel at the beginning of the show is Notion, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Content Marketing Director at PFL.com, Samantha Patterson
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Figma, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Global Growth Marketing at Anaplan, Kristi Melani!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Celonis, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Marketing at Greenlight Guru, Tim Hickle!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Zuora by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director, Digital Strategy & Innovation at Claravine, Michael Shearer!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ServiceNow by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at CIBO, Billy Cripe!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ClickUp, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Demand Generation at SmartLinx, Dana Córdova
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Advarra, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Digital Marketing Director at Advarra, Scott Templeman!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Hopin, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at Saleshood, Frederik Hermann
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... CMO at UpKeep, Daniel Frohnen!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Miro, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Senior Director, Demand Generation Global Integrated Marketing Strategy at Workday, Michaela Dempsey!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Prezi by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Allie Collins, Director of Marketing at GoCo.io, Inc.
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Front, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Clearbit, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... OpenAsset's SVP of Marketing, Adam Kaiser!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Amplitude, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Cresta's Head of Demand Generation, Nathan Sikes!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Flexera's Former Director of Global Digital Marketing, Alexis Chiagouris!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected DigitalOcean, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Conexiom's Senior Director, Demand Generation Marketing, Cody Ward!
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Guest: Head of Marketing & Growth at Accelevents, Allen Yesilevich
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Chili Piper's Director of Demand Generation, Kaylee Edmondson!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Labelbox's Director of Demand Generation Marketing, Matthew Hammon!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...RevenueWell's Director of Demand Generation, Melanie Chapman!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...LeadIQ's VP of Growth & Marketing, Ryan O'Hara!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Drift's VP of Marketing, Kate Adams!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...ServiceTitan's Director of Demand Generation, Jared Gardner!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...BombBomb's VP of Marketing Strategy, John Rougeux!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Vidyard's VP of Marketing, Tyler Lessard!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Former CMO at WebEx/Domo/Freshworks, David Thompson!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...PathFactory's Senior Director, Marketing, Cassandra Jowett!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Matterport's CMO, Robin Daniels!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Terminus Chief Evangelist and Co-founder, Sangram Vajre!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... the queen of growth marketing, Megan Heuer!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Buffer's VP of Marketing, Kevan Lee!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible. Today's guest...Kinsta's Lead Generation Specialist Mike K. Tatum!
It's makeover time. In this live show, CEO and Co-founder of https://directiveconsulting.com/services/seo/ (Directive), https://www.linkedin.com/in/garrettmehrguth/ (Garrett Mehrguth), and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible. Today's guest...Director of SEO for Directive and Founder of SEO for the Rest of Us, https://www.linkedin.com/in/brendanhufford/ (Brendan Hufford)!
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible. Today's guest, Drift's VP of Content and Community Mark Kilens!
It's makeover time. In this live show, CEO and Co-founder of https://directiveconsulting.com/services/seo/ (Directive), https://www.linkedin.com/in/garrettmehrguth/ (Garrett Mehrguth), and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible. Today's guest... https://www.lucidpress.com/pages/ (Lucidpress) Head of Marketing and the Host of the Brand Land Podcast, https://www.linkedin.com/in/garrettjestice/ (Garrett Jestice)!