Ignite Visibility University: Recent Episodes

John Lincoln

Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.

This week: Learn which types of posts get the most engagement on LinkedIn, uncover the most popular forms of influencer content, and dive into the newest API.Here's what happened this week in the digital marketing news.

This week: Find out where mobile advertising is growing the quickest, what new targeting features Meta is revealing, and how much time you should be focusing on backlinks.Here's what happened this week in digital marketing.

This week: there's a new way 3D is playing a part in search and we've got some advice for you about YouTube.

Here's what happened this week in digital marketing.

Google rolled out new spam policy updates that will change SEO as you know it. In this episode, SEO expert, John Lincoln walks you through the 3 March 2024 spam policy updates, explains what they are, and gives an example of each.

This week: Google's spam update is complete, TikTok rolls out a new program for Creators, and LinkedIn introduces a way to sponsor organic posts.Here's what happened this week in digital marketing.

Should you be adding video to your website content? The answer is yes! In this episode, Danny Conlon, VP of Product and Marketing, will tell you everything you need to know about adding video to your website.

This week: TikTok might be banned, there's a new study from eMarketer, and other really big stories.Here's what happened this week in digital marketing.

This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft.Here’s what happened this week in digital marketing.

This week: Chrome has a new plugin that can help you write, YouTube stole another page from TikTok’s playbook, and we unveil the worst content management systems.Here’s what happened this week in digital marketing.

This week: Google offers pointers on how to diagnose ranking drops, YouTube rolls out a few new features, and WordPress users aren’t as happy as they used to be. Wondering how new AI features can improve your PMax campaigns? Here’s what happened this week in digital marketing.

This week: Gemini is everywhere in Google’s products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards.Here’s what happened this week in digital marketing:

This week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric.Here’s what happened this week in digital marketing.

This week: Reddit wants you to make people laugh, teens love TikTok, and we’ve got some Big Tech earnings.Here’s what happened in digital marketing.

This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences. Here’s what happened this week in digital marketing.

A lot’s happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you’ll want to know about - let’s dive into the digital marketing news!

Which is the largest and most capable AI model to date? If you guessed Google Gemini, you're correct! In this episode, John Lincoln, a digital marketing expert, dives into Google Gemini: what it is, how it works, and why you need to be paying attention.

This week: Google corrects some contemporary SEO mythology, TikTok takes aim at Amazon, and wait until you hear about how many people use X.

One big red flag that's coming to all your advertising! In this episode, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.

This week: LinkedIn ad prices may be soaring, TikTok offers a marketing calendar, and X lowered the price for Basic Tier verification.Here’s what happened this week in digital marketing.

Recently, brightonSEO hosted its first event in San Diego - and it was a hit! In this episode, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing-focused event.

Co-owner of Mr. Electric in Texas, Lara Bruhn is joined by John Lincoln, CEO of Ignite Visibility. In this exclusive interview, John and Lara discuss her career path, how it led to her acquiring a franchise, and some of the biggest challenges she's seen to growth.

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality. Follow these 4 steps to begin filtering out bad leads and getting more quality ones.

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year.Here’s what happened this week in digital marketing.

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year.Here’s what happened this week in digital marketing.

This week: Google Merchant Center eliminates some attribution models, Reddit offers a new certification program, and Meta launches Threads in the EU. Here’s what happened this week in digital marketing.

This week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here’s what happened this week in digital marketing.

Are you utilizing videos to the best of your ability? In this video, John Lincoln, Ignite Visibility CEO walks you through a video maximizer strategy to help you get more exposure for your videos across the internet.

This week: Google promises big changes, OpenAI pauses ChatGPT Plus subs, and X rolls out timestamp links for videos.

Here’s what happened this week in digital marketing.

Do you run an ecommerce business? Are you ready for Black Friday? In this episode, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite Black Friday and Cyber Monday marketing strategies to help them empower clients to launch successful holiday strategies and grow their businesses.

Are you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.

After working with countless franchisees and multi-location businesses, John Lincoln, Ignite Visibility CEO knows a thing or two about what makes them successful.

In this episode, John Lincoln recaps 4 digital marketing mistakes he has seen franchisees make, that cost them a ton of new business.

We all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts!In this episode, Senior Director of Social Media Carl Bivona and Senior Social Media Strategist Peter Jang will walk you through the ins and outs of YouTube Shorts with their expert, quick start guide to have you producing top-notch content fast.

If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

This week: Google completes a rollout, ChatGPT Plus offers access to the DALL-E 3 image generator, and we have quarterly reports from some of the biggest tech names.

This week: YouTube’s latest version is packed with useful updates, X might start charging people to tweet, and Google begins phasing out third-party cookies.

Simplify all your first-party data to better serve ads to your customers! In this episode, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now.

This week: Google goes after spam, X is getting closer to offering premium service tiers, and TikTok offers direct publishing.

In this episode, Ignite Visibility CEO and SEO expert John Lincoln sits down with Ron Weber, a search engine marketing expert and adjunct instructor at UCSD, to discuss AI, enterprise SEO and more!

Take your local business from barely advertising to creating a robust marketing campaign that dominates your industry.

This week: X may turn a profit next year, TikTok looks at an ad-free option for subscribers, and wait until you hear about how much money we’re all losing due to ad fraud.

In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!

This week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner.

This week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric.

What is Google Index? In this episode, Ignite Visibility CEO John Lincoln will outline the importance of Google's Indexing report and why you should be paying attention to it.

This week for Ignite Friday, we're introducing you to Simon Poulton, our Chief Data Officer!

This week: Moz adds a brand new metric everyone should check out, OpenAI spills the beans about its web crawling bot, and X rolls out enhanced brand safety features.

What is a subdomain? Should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.

Google has 4 new elements that are going to transform the shopping experience. In this episode, John Lincoln, digital marketing expert, will walk you through each element and give you some tips to drive traffic to your ecommerce store.

Do you remember when Google introduced site names on mobile? Well, now they are available across all devices. In this episode, John Lincoln will outline the importance of site names on all devices.

This week: Twitter has a new name, we’ve got some new metrics from earnings season, and The Washington Post shares some SEO tips.

When is the best time to post on Facebook? In this video, social media experts Carl Bivona, Senior Director of Social Media and Josh Rohr, Social Media Specialist will share their Facebook posting hacks.

LinkedIn is a great way to get more business. In order to do so, you need to get more reach. In this video, John Lincoln, Ignite Visibility CEO will walk you through his methods for LinkedIn success.

This week: Threads usage is way down, ChatGPT boosts writing productivity, and the new version of WordPress can improve your Core Web Vitals scores.

Here’s what happened this week in digital marketing.

Did you get a chance to watch Google Marketing Live? In his episode, John Lincoln, Ignite Visibility CEO will introduce you to two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.

This week: Meta’s Twitter clone hit a new world record, Twitter retaliates, and Universal Analytics is still collecting data.

What the heck is SGE? In this episode, John Lincoln, a search optimization expert, will dive into Google's latest experiment, SGE. So what is it? Hint: it has to do with generative AI. It stands for Search Generative Experience and it's available in the US now.

Digital marketing audits that look at tactics always seem to fall flat, but why? In this episode, John Lincoln will share why you should be looking at overall goals and tactics from a new scope.

This week: Universal Analytics bows out, TikTok is losing market share as an ecommerce search engine, and some of you still aren’t ready for GA4. Here’s what happened this week in digital marketing.

In this episode, Ignite Visibility's VP of Marketing and Strategy Danny Conlon and Digital Strategist Jonathan Finegold discuss a hot topic in digital marketing: AI-generated content.

Universal Analytics and Google Analytics 4 have differences in their conversion count regularly. In this episode, Ignite Visibility CEO John Lincoln will cover these differences and why they might happen.

In this episode, Danny Conlon, VP of Marketing & Strategy and Jen Cornwell, VP of SEO will be exposing the biggest myths in SEO. Play along and see how much you know about the current state of SEO and best practices.

You can get a really great (and low) cost per click, get in front of a ton of people, and build an entire business model by utilizing Yelp, Snapchat, Quora, Twitter, Pinterest, and Nextdoor.

We're seeing great ROAS with our service clients and clients who do business locally.

Utilizing these ad networks is a lot cheaper than other major ad networks around competitive terms.

In this video episode, John Lincoln, the CEO of Ignite Visibility, engages in a conversation with Casey Clark, the CEO and Co-Founder of Cultivate Advisors.

Casey shares his personal journey, starting from odd jobs during high school to his current successful venture, where he coaches and assists fellow entrepreneurs in expanding and elevating their businesses.

This week: Creators say that YouTube is the place to be for raking in the big bucks, Google Bard now includes local results, and Twitter tanks in ad revenue.

Everybody is on YouTube. So if you're not, you're missing out.

When you're running YouTube ads, make sure you have the correct audience, attribution, and offer. It's essential to set up the correct tracking so you can see what's actually coming to your business through your ads.

The digital marketing news this week! Comment to win a free pair of Ignite Visibility sunglasses and stay until the end to see my review of Google's generative AI

Responsive search ads are the future of paid media. But they'll only work correctly if you're loading in the right offer, messaging, and creative assets for your dynamic search ads.

Invest in a few great photo and video shoots, and have a clear outline on your copy and offer.

Modify your dynamic search ads weekly and make big edits and modifications at least once a quarter to continue optimizing and to beat out your competition.

This week: Meta is releasing its own microblogging app, Google’s mobile-first migration has finally been completed, and wait until you hear about how much the EU just fined Meta.

Time for the news! Leave a comment and enter to win a free copy of my new book, Advolution! Let's dive in!

Is doing a YouTube Premiere right for your business? In this video, John Lincoln, Ignite Visibility CEO will walk you through how to set up a premiere on YouTube.

Follow along to find tips on how to attract people to your YouTube Premiere, get some leads out of it and generate sales.

A YouTube Premiere follows the same process of uploading a traditional YouTube video.

Be sure to schedule the premiere in advance, so you have adequate time to promote your premiere. Try an email newsletter, ads, popups, and more.

Be sure to chat with people once the premiere is live. Keep it interactive.

This week: Twitter is making it easier (cheaper) for SMBs to get organization-level verification, Google reveals an SEO hack that you probably didn’t know about, and Reddit offers some advertising tips.

Did you know ChatGPT has limits? In this video, John Lincoln will describe one way AI is limited in its responses. Then, he will explain how Google Bard will revolutionize the search experience in the next few months.

Both ChatGPT and Bard have limits on them in which they can't give you more information.

Additionally, Google wants to integrate Bard into its search feature. That way when users do a search, they will be able to see the different results but also have an opportunity to chat around and about specific search results.

As an SEO, you need to get inside ChatGPT. To do so, you need to have really good references and answer common questions that are being asked around search queries. You want to become a reference that ChatGPT mentions over and over again.

What is a reaction video? Should you make one?

A reaction video is when you record yourself reacting to another video on the web. You should comment on key moments and remember to stay genuine in your reactions.

So why should you create reaction videos?

When you react to a great or popular piece of media, you're able to create a community feel and allow your audience to align with you more.

You also get to have a great piece of content on your page, and as you continuously comment on it, you can generate more conversation and engagement.

Where can you do this?

You should create reaction videos on YouTube or Instagram, and you should react to a video that already has some sort of value. Be sure you check the policy on each platform to make sure you're staying in line.

This week: LinkedIn’s membership keeps growing, YouTube has new ad options, and we’ve got earnings numbers for Snap and Pinterest.

This week: there will be some real tears when digital marketers take a look at the cost of Twitter API access tiers, Google Bard is better at Math and Logic now, and Microsoft brings ads to Bing Chat.

Big Digital Marketing News This Week! Story #7 is massive. Let's dive in. Plus, my top 3 online troll comments of Q1.

Healthcare-based digital marketing works differently than other channels. In this episode, John Lincoln, digital marketing expert, will walk you through how to set up and run the ultimate healthcare digital marketing program for your own business.

This week: yet another Google update, Twitter will open-source its feed algorithm, and negative keywords can bring visitors to your site.

In this episode, John Lincoln digital marketing expert will explain why a national-to-local digital marketing program makes sense for a large multi-location business.

Google Local Service Ads for Business have become valuable for anyone with a local business. In this episode, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.

This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping. Here’s what happened this week in digital marketing.

It's 2023 and the SEO landscape is becoming increasingly competitive. If you're struggling to rank #1 in Google, follow along as John Lincoln, SEO expert, walks you through 14 steps you can take right now to help you boost your rankings and get better results.

Is it the end of SEO? Or just the beginning? In this episode, John Lincoln, Ignite Visibility SEO will discuss Chat AI SEO and what it means for the future of search engine optimization.

In this episode, Ignite Visibility CEO John Lincoln will share one simple top you can use to increase your sales online. Follow along with this video for five simple steps to help your landing page optimization.

This week: Google releases a 28-page guide about its keyword matching system for ads, TikTok has a new toy for businesses, and a recent survey says that SMBs still think Facebook is the best. Here’s what happened this week in digital marketing.

The big question is: Is internal linking getting more important for SEO? We're seeing fewer links going to service and product pages because more people around the world like to link to content. And with Google's Helpful Content Update, more search traffic is being driven to content pages as well. So, what does this mean for SEO?

You're not taking the time to set up your tracking correctly
Because your tracking is set up incorrectly, you're not able to give the right and necessary information to the ad platforms to facilitate optimization
You're not focused on your sales-qualified lead
You don't have the right attribution settings running or you don't have a clear way to collect data

Have you built out your target personas? Are they driven by data? If not, you're missing an opportunity. In this episode, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona.

Local SEO is essential to make sure you're attracting local customers and growing your market share. In this video, John Lincoln, an SEO expert, will give you a quick overview of how you can optimize your pages for local SEO.

This week: TikTok gives you new options to promote your own videos, Twitter has yet another announcement that will make people mad, and Google’s mobile-first indexing might finally reach the finish line. Here's what happened this week in digital marketing.

Do you have a strategy to collect emails to build your email list? If not, you need one. If you do, are you making these common mistakes? In this episode, John Lincoln, Ignite Visibility marketing expert will highlight two of the biggest mistakes email marketers are making that ultimately limits conversions.

This week: Google wants you to meet Bard, a couple of Big Tech companies release earnings, and Meta may charge for verification. Here’s what happened this week in digital marketing.

Google has finally released its answer to OpenAI and ChatGPT: BARD Bard is an experimental, conversational AI service. It's powered by LAMDA. Bard is an outlet for creativity, a launchpad for curiosity, and it will help you access new things. It's grounded in safety and information. In the future, there may be an opportunity for SEO experts to find ways to deliver information into an AI system to reach other customers.

This week: Google Ads lets you set negative keywords at the account level, Snapchat is still growing, and OpenAI released a not-so-reliable tool to help you detect auto-generated content. Here’s what happened this week in digital marketing.

This week: Instagram wants to surface photos over videos in its app, more news about OpenAI and ChatGPT, and Twitter offers a new advertising option. Here’s what happened in digital marketing this week.

I can't tell you how many mistakes I see on website homepages. These mistakes prevent people from converting... which means they leave your website and don't come back. In this episode, John Lincoln, an SEO expert, will share some of the simplest mistakes that you can fix on your homepage to boost conversions.

SEO can be tricky to master. And over the years, it's evolved and transformed. This means that over time, people say things that are not always true. In this episode, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way.

This week: Twitter disables API access for some social media management apps, Google’s updates have completed rolling out, and YouTube has some new analytics. Here’s what happened this week in digital marketing.

If you're ready to take your franchise digital marketing to the next level, then this episode is for you! In this training, John Lincoln, CEO of Ignite Visibility, will walk you through his take on the best franchise marketing agency services for 2023.

This week: Google says that repetition is the key to success when it comes to putting a date on your content, Microsoft is having fun with ChatGPT, and YouTube will soon monetize Shorts. Here’s what happened this week in digital marketing.

This week: Google tells you which SEO skills you’ll need for the coming year, ChatGPT will start publishing digital watermarks along with content, and Linked announces some new goodies.

Here’s what happened this week in digital marketing.

In-house marketing teams often neglect SEO. In this episode, John Lincoln, SEO expert and Ignite Visibility CEO will help you make your in-house SEO teams feel better and supported by the entire organization.

In this episode, John Lincoln, SEO expert, will share a beginner's guide to ranking #1 for a competitive keyword. In this 2023 strategy, you'll learn everything you need to know to.

In this episode, John Lincoln will give you 7 tips to help you get started and win with paid media in 2023.

With a rise in first-party data, CRM digital marketing is on the rise for 2023. However, not all digital marketers are speaking the same language here. In this episode, John Lincoln, a PPC expert, will share with you his own framework for CRM lead scoring, straight from his new book, Advolution.

In this episode, Ignite Visibility CEO John Lincoln will share five of his favorite facts about video marketing to help you gear up for 2023.

This week: TikTok still tops the charts, but it’s in danger here in the U.S. Also: Meta’s got some new money-making opportunities and LinkedIn offers new ad targeting options. Here’s what happened this week in digital marketing.

In this episode, John Lincoln will share a framework that companies use in order to grow during a recession and take dominant positions within the marketplace.

In this episode, John Lincoln, Ignite Visibility CEO, will share some expert tips to keep handy if you use SMS marketing.

This week: Meta might ditch U.S. news sources, Twitter puts recommended tweets in feeds, and wait until you hear about how many people have seen scams on Facebook. Here’s what happened this week in digital marketing.

If you run an ecommerce site, Google has a new feature for you in Google Search Console.

This feature helps you reach consumers by getting your products inside their Google Shopping Feed quicker and without the need for a product feed. This Shopping Tab listing will help ensure all merchants can get their products in the feed.

Have you heard of a flywheel? In this episode, John Lincoln will teach you what a flywheel is and how you can use them to help your business flow.

This week: TikTok announces a tempting promotion for advertisers, Microsoft releases video ads, and wait until you hear how long you’ll have to wait for an Apple search engine.

Recently there have been so many algorithm updates and changes in the last month, and it's essential to figure out what Google is trying to tell us with these updates. All the updates communicate in a way to build website content for users. There's so much competition online, Google is much more selective, creating algorithms that rank content that is creating the best experience for searchers. It's no longer about specific tactics, it's about making the content package right.

In search of more YouTube engagement? In this episode, Ignite Visibility CEO John Lincoln will walk you through a handful of strategies you can try to post your engagement on YouTube.

With the move to first-party data, we are officially in the age of CRM marketing. In this episode, John Lincoln Ignite Visibility CEO will provide you with a month-by-month plan for your CRM marketing program.

This week: Instagram finally rolls out that long-awaited scheduling feature, YouTube Shorts are viewable on TV, and Twitter users are at an all-time high. Here’s what happened this week in digital marketing.

For the first time ever, you can designate your site name on mobile search within Google.

Make sure you indicate your preferred site name using structured data.

This week: Elon Musk floats the possibility of $8/month Twitter verification for everybody, TikTok is out with a holiday marketing guide, and plenty of marketers say it’s harder to meet customer expectations now than it was a year ago.

Here’s what happened this week in digital marketing.

Do you need new ways to reach engaged audiences through YouTube ads? In this episode, John Lincoln Ignite Visibility CEO will share three new ad strategies you need to try to reach engaged audiences.

This week: Google will let you target your video ads to people based on their music tastes, a couple of big-tech companies reported earnings, and there’s a new study out about zero-click search results. Here’s what happened this week in digital marketing:

To win with PPC, you need great data and great paid media tools to process your data. In this video, John Lincoln, a digital marketing expert, will share 3 paid media tools to help you process your data.

This week: Google makes it easier for you to reach people with audio ads, WordPress has some updates coming, and Martech spending seems to be dropping in the B2B space.

Here’s what happened this week in digital marketing.

In this episode, John Lincoln, a digital marketing expert, will share two new aspects of online marketing to help improve your PPC strategy.

In today's modern world, everyone deals with project management systems. So, how do you make sure you're meeting your deadlines, staying clear on expectations, and staying organized?

In this episode, John Lincoln, CEO of Ignite Visibility, will share the 4 step system he implements at the company in order to keep project management smooth and meet all deadlines.

This week: YouTube joins the 21st century and supports @handles, TikTok rolls out photo mode, and wait until you hear about how many kids on social media lie about their ages.

Here’s what happened this week in digital marketing.

How do you structure the perfect internal marketing team? In this episode, Ignite Visibility CEO John Lincoln will discuss 4 key positions you need to cover for maximum returns.

If you use this system to set up your internal marketing team, you'll see high-performing and highly profitable teams.

Great content comes from compelling copywriting. In this episode, John Lincoln, CEO of Ignite Visibility, will share 4 of our favorite copywriting formulas.

This week: Elon Musk finally decides to go through with his offer to buy Twitter, Google says to disregard anything about “link juice,” and Instagram is selling more ad inventory. Here’s what happened this week in digital marketing.

SMS marketing campaigns are highly profitable, but they come with a lot of red tape. Unfortunately, violating SMS regulations can result in millions of dollars in fines. In this episode, John Lincoln will cover some of the common fines and discuss how to LEGALLY collect phone numbers and execute SMS marketing campaigns.

This week: TikTok increases video description lengths, YouTube Shorts adds a narration feature, and a couple of recent Google updates have completed rolling out. Here’s what happened this week in digital marketing.

One of the most important things in marketing is to create a powerful message that really resonates with your customer. In this video, John Lincoln, a digital marketing expert, will cover 19 strategies you can try to create the most powerful marketing message.

Have you accessed TikTok's Creative Center? In this episode, John Lincoln, CEO of Ignite Visibility, will take a look at TikTok's new tool, that will teach you about advertising insights within the platform on a regional level.

This week: Adobe acquires Figma, YouTube wants you to make money with Shorts, and Google has yet another update rolling out. Here’s what happened this week in digital marketing...

Google has just released a new report. In this episode, John Lincoln, SEO expert, will discuss the new report that helps you determine whether or not your site is actually secure. Have you heard of HTTPS?

Google has announced it is officially expanding its eligibility for Enhanced Product Experience in Google Search through the use of Product Structured Data. Listen to this episode to learn more about product visibility.

This week: Google completes rolling out its Helpful Content update, ecommerce brands ramp up ad spend on TikTok, and Microsoft rolls out multimedia ads for search. Here’s what happened this week in digital marketing.

Facebook is finally coming out with B2B targeting within its platform. In this episode, John Lincoln, a digital marketing expert, will overview the various targeting options available.

Everyone makes Facebook and Instagram videos. . . but how do you make them stand out? In this episode, John Lincoln, a digital marketing expert, will share some tips straight from Meta, on creating the best video possible.

This week: just about 1 in 5 SEOs noticed a ranking change following the Helpful Content update, LinkedIn is working on a post scheduling option, and Google will discontinue ads with landing pages that don’t conform to Better Ads Standards.

Do you want your content to be more helpful? Well, Google does! In this episode, John Lincoln, an SEO expert, will give you an overview of Google's latest algorithm update and questions to ask yourself to gauge your progress.

Are you just getting started in digital marketing? Are you looking for a solid strategy? In this episode, John Lincoln, a digital marketing expert, will walk you through his strategy to set up a digital marketing program.

This week: Hurried viewers are consuming YouTube content at faster-than-normal speeds, Instagram Reels generate the most reach on the platform, and wait until you hear what Google has to say about soft 404s.

What is attribution? In this episode, John Lincoln, a digital marketing expert, will define what attribution is, give some background on the process, and finally explain what metrics you should focus on.

What is an ad network? In this introduction to digital marketing class, John Lincoln, a digital marketing expert, will teach you what an ad network is.

This week: Google will release another black-hat busting algorithm, Search Console now includes more granular Core Web Vitals data, and Twitter offers a few ad tips. Here’s what happened this week in digital marketing.

Do you know what a channel is in digital marketing? In this episode, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.

What is a CRM? In this episode, SEO expert John Lincoln will explain what a CRM is and all the ways you can use the tool to enhance your digital marketing strategy.

This week: TikTok might become a new search engine, U.S. teens like YouTube more than Facebook, and Instagram Reels has a few new features. Here’s what happened this week in digital marketing.

What is a data management platform? In this episode, John Lincoln, SEO and a digital marketing expert, will explain what a data management platform is, how to use it, and why you need it for your digital marketing strategy.

What is Google Tag Manager? In this episode, SEO expert John Lincoln dives into a quick description of Google Tag Manager, illustrating the needs of customers.

This week: Google experienced a data center fire that broke lots of features, Meta wants a piece of LinkedIn’s action, and you might have to pay if you want to edit your tweet.

Here’s what happened this week in digital marketing.

What are Programmatic and DSP? In this episode, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy.

This week: Pinterest isn’t growing anymore, Meta reported its first-ever decline in ad sales, and are we or are we not going to see more recommended content in Facebook and Instagram feeds?

Here’s what happened this week in digital marketing.

More marketing tools and tech means more opportunity for data breaches - and losing company revenue. Sign up for our free online webinar and find out how to protect your business against cybersecurity threats and plan for financial success.

Join John Lincoln, Ignite Visibility CEO, Ryan Saathoff, Managing Partner at RG Alliance Group, and Kevin Fronczek, Director of Engineering for The Computer Admin, as they discuss cybersecurity, financials and digital marketing.

Are you creating videos? If you are, you need to know the most important metrics for video marketing. In this episode, CEO John Lincoln reviews 5 of the most important metrics to track for successful video marketing campaigns.

YouTube or TikTok? Which is better for a marketing platform. In this episode, John Lincoln, Ignite Visibility CEO, will dive into the various differences between two top social media video platforms: TikTok vs YouTube.

To be successful in marketing, you need to target the right people. Learn how to segment your customers to help you target your audience. In this episode, John Lincoln, a digital marketing expert, will walk you through 7 different segmentation models for digital marketing.

This week: Instagram makes it easier for your customers to make a purchase, Twitter scores its first win against Elon Musk, and Amazon is taking more legal action against fake reviews.

Here’s what happened this week in digital marketing.

Do you want to sell more products on your ecommerce site? In this episode, John Lincoln, Ignite Visibility CEO, will go over various strategies you can implement to boost sales.

When you're preparing your PR outreach campaign, there are two steps: finding the right prospects and properly vetting everyone on your list. If you want to learn more about finding the right prospects, listen to our previous PR episode. Otherwise, in this episode John Lincoln, Ignite Visibility CEO, will dive into step two: how to properly vet your PR outreach list.

This week: Elon Musk ends the deal to buy Twitter, Pinterest makes it even easier for ecommerce merchants to sell products on its platform, and YouTube TV reaches a new milestone. Here’s what happened this week in digital marketing.

PR outreach is critical for link building campaigns and promoting your content. However, before you get started with outreach, you need to build the best outreach list. In this episode, John Lincoln, Ignite Visibility CEO, will teach you two strategies to build the perfect PR outreach list to improve your link building and SEO.

This week: TikTok responds to U.S. FCC allegations, Instagram announces new grant opportunities, and YouTube fights creator impersonation. Listen in to find out what happened this week in digital marketing.

In this episode of the Ignite Visibility University Podcast John Lincoln is joined by Allison Siddons Walker, Vice President of Global Marketing and PR for Jazzercise. Learn all about Jazzercise, why it is so popular, and how the team uses social listening to build its current marketing strategy. Allison will also reveal how she manages her team of ten, what type of characteristics she looks for when hiring team members, and where Jazzercise is headed in the future.

This week: FCC asks for a TikTok ban, W3C announces structure change, SEMRush gets a new integration, YouTube releases a new report on the future of digital media and marketing trends, and more!

In this episode, John Lincoln, Ignite Visibility CEO will teach you how to create the perfect marketing budget.

So, you're ready to start sending promotional emails. In this episode, John Lincoln will take you through a four-step process to send the perfect promotional email.

This week: SMBs are giving the green light to marketing on TikTok, 1.5 billion people engage with YouTube Shorts every month, and wait until you hear how much money Postscript just raised. Here’s what happened this week in digital marketing.

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.

Cybersecurity and digital marketing are colliding more than ever before! With cybersecurity threats on the rise, how are you keeping your company safe and secure? In this episode, John discusses 4 ways to protect your company.

9 NOTABLE breaking stories in digital marketing. There was a Google SEO update, big digital news for Amazon and Google made a major change to the display network that will help eCommerce. Let's dive in.

Have you thought of using Instagram Reels for live events? In this episode, John Lincoln, Ignite Visibility CEO will walk you through his current strategy for creating awesome live events.

First of all, live streams are super popular right now. That's the main reason you should consider broadcasting a Live Event on your Instagram Reels. So how do you do it?

In this episode, John Lincoln, Ignite Visibility CEO will walk you through the steps you need to create outstanding #Shorts for a business. Right away, you'll learn a bit about the advantages of marketing with YouTube Shorts such as the different editing options that exist. You may also get the chance to monetize your Shorts.

Next, John will walk you through the process of posting your YouTube short marketing directly on both mobile and desktop later.

Finally, John goes into detail about the pros and cons of YouTube Shorts for marketing.

Are you ready to find influencers online? In this episode, John Lincoln will provide you with 11 tools to help you find influencers that will fit your company's vision and objectives.

What the heck is CTV? In this episode, Ignite Visibility CEO John Lincoln discusses CTV (Connected TV) and how you should use CTV to create YouTube Ads to integrate it into your marketing plan.

This week: TikTok makes social media management a little easier, Musk faces new challenges with Twitter takeover, and there’s a new keyword research tool in town.

Google Marketing Live 2022 came out with some interesting updates. In this episode, join John Lincoln, SEO expert as he watches Google Marketing Live 2022 and discusses the updates and the context of these changes.

Use this 1 strategy to create over 30 video clips that you can use across the web. In this episode, John Lincoln dives into his own video creation hack.

This week: Google tweaks its code again, the bears come for Snap, and WordPress 6.0 has arrived. Here’s what happened this week in digital marketing.

When it comes to product pages on your website, search engine optimization is actually a big deal. Ready to see a lift in your product page traffic? In this episode, John Lincoln SEO expert outlines the perfect SEO framework for your product pages.

Most people overlook major issues when it comes to an SEO audit. In this episode, SEO expert John Lincoln will walk you through the most overlooked problems people miss when doing an SEO audit.

This week: Amazon Prime Video now lets you run Virtual Product Placement ads in streaming content, Google lets you use FAQ markup on non-FAQ pages, and you might soon see some changes to Core Web Vitals.

In this episode, John Lincoln, Ignite Visibility SEO expert, answers one of the most debated questions in search engine optimization: Should you link out to other websites?

Your potential customers have questions and if you're the person to answer them, you can build a great relationship. In this episode John Lincoln, Ignite Visibility CEO will teach you how to find all of your customer's most pressing questions so that you can create content that actually answers them.

This week: Google now offers a digital marketing course that includes SEO certification, Twitter miscounted users for years, and wait until you hear about how many views YouTube Shorts videos are getting each day.

Analyzing search performance data is challenging. However, in this video, John Lincoln is here to break down a new tool for you. You'll learn how to optimize your website's performance with the Google Search Console bubble chart.

In search engine optimization, there's been a long debate over the "read more" button and putting content underneath it. In this video Ignite Visibility SEO expert John Lincoln, will answer the question, Should you be using the 'Read More' button for SEO?"

This week: Google now offers a digital marketing course that includes SEO certification, Twitter miscounted users for years, and wait until you hear about how many views YouTube Shorts videos are getting each day.

Search engine optimization has gotten more complicated. We're in Q2 of 2022 and it's time to update your old strategy to see new results. In this episode, Ignite Visibility SEO expert John Lincoln will teach you how to optimize your webpage to rank #1 in Google.

Not seeing the website traffic your site deserves? Often, it has nothing to do with the quality of your site or product. Instead, it’s because of a simple SEO mistake. But these simple mistakes can have a major impact on your business (and your bottom line), and cause your site to lose out on a ton of traffic. I’ve spent over a decade working with companies on their SEO strategies and have diagnosed plenty of SEO mistakes over the years.

This week: Instagram tweaks its ranking algorithm, Google decommissions a couple of tools, and Snapchat continues to grow. Here’s what happened this week in digital marketing.

The paid media ecosystem is developing faster than ever before. Are you keeping up?

In this episode, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Listen to this episode to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts.

The relationship between clients and agencies in the world of paid media is changing drastically. In this episode, John Lincoln, Ignite Visibility CEO, will show you what clients used to expect from their agency, compared to what they are looking for now and in the future.

Meeting and exceeding a client's expectations is essential for client relationships. Note what trends are shifting and how different companies may customize their offer.

Paid Media can get complicated. So why not have a qualified company do it for you? In this episode, John Lincoln, Ignite Visibility CEO, talks about what you should look for when hiring or evaluating a Paid Media Agency.

If your current paid media agency isn't doing all the things mentioned in this episode, it may be time to hire a new company.

Big News: Google has a new update that makes it easier for everyday shoppers to get sound purchasing advice from real users.

In this episode, John Lincoln, Ignite Visibility CEO, will review the top three questions regarding SEO and Google product reviews and the biggest recommendations from Google to make the most of this update.

Meta is here! They've announced the top trends you should be focusing on for the rest of 2022. These meta marketing trends are straight from Facebook, covering where they have seen the most success for businesses and content creators.

In this episode, Ignite Visibility CEO John Lincoln, highlights one brand that has gotten involved in the metaverse and is doing innovative metaverse marketing.

Facebook has just come out with something new and powerful, putting all its tools in one place. In this episode, we take a look at this suite of tools and how you can use them to your advantage.

In this episode, John Lincoln explains how to host your first Instagram live event or Facebook successfully. He starts by explaining how to navigate to start your Live event, how to get your audience interested, how to promote your event, and pro-tips before you go live.

This week: TikTok launches search ads, Facebook’s targeting algo might not be as effective as you think, and be careful with “watchbait” videos on social media.

This week: a new Google algorithm update takes aim at product reviews, YouTube offers new features for livestreamers, and Instagram enables product tagging.

Find out what's happening in digital marketing.

Vice President of Product at Meta, Yulie Kwon Kim, tells us that there are three major changes that are shaping social commerce in 2022.

In this episode, John Lincoln, Ignite Visibility CEO will dive into these three changes and gives examples of how they are changing social commerce trends in 2022.

In this episode, John Lincoln, Ignite Visibility CEO will dive into these three changes and gives examples of how they are changing social commerce trends in 2022.

There's one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with their reels.

In this episode, John Lincoln, CEO of Ignite Visibility, will teach you how to monetize your Facebook Reels with Overlay Ads.

This week: Adobe makes it easier for you to get insights on the entire customer experience, WordPress found a couple of vulnerabilities, and Instagram has some good news for marketers.

Here’s what happened this week in digital marketing.

There's one critical Facebook lead generation strategy that not enough people are taking advantage of in 2022. Facebook even came out themselves and said "you should be doing this" but chances are, you're not.

In this episode, John Lincoln, CEO of Ignite Visibility will introduce you to this top-notch Facebook lead generation strategy.

So you want to grow on Instagram? In this episode, you will learn five tips to help you grow your Instagram in 2022 from Ignite Visibility CEO, John Lincoln.

This week: Google says internal linking is still awesome after all these years, Yoast refuses the IndexNow integration, and Twitter has a new monetization dashboard. Here’s what happened this week in digital marketing.

Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. This new product offers campaigns that will become part of the next generation in shopping. They help you achieve your goals in 4 main ways . . . listen to this episode to find out exactly how Performance Max Campaigns work.

Did you know TikTok is the #1 website in the world? Well if you want to be successful in your TikTok Marketing, you'll need to learn how to get TikTok followers!

In this episode, John Lincoln, Ignite VIsibility CEO, Will cover some of the best tips and strategies that you can put into your organic process for TikTok Marketing.

This week: Google tells us how consumer trends change with the times, Clubhouse has a chat feature, and be careful about changing hosting providers. Here’s what happened this week in digital marketing.

This week: Google rolls out the page experience update for desktop users, Google introduces short titles for product ads, and Facebook makes Reels available to all users. Here’s what happened this week in digital marketing.

Welcome to Episode 3 of Secrets, Strategies & Shifts to Help Inform Your Amazon Marketing Strategy in 2022. Are you ready to take your Amazon marketing to a whole new level? In this series Ignite Visibility's Marketplace Director, Samantha Blush will take you behind the scenes of Amazon Marketing Strategy.

In this episode, you'll get the inside scoop on Amazon's newest updates for 2022. You'll also receive answers to the most popular Amazon FAQs from our industry expert.

Welcome to Episode 2 of Secrets, Strategies & Shifts to Help Inform Your Amazon Marketing Strategy in 2022. Are you ready to take your Amazon marketing strategy to a whole new level? In this series Ignite Visibility's Marketplace Director, Samantha Blush will take you behind the scenes of Amazon Marketing.

In this episode, you'll learn all about Amazon Posts, the marketplace's new Instagram-like element, and Amazon OTT Advertising.

Welcome to Day 1 of Secrets, Strategies & Shifts to Help Inform Your Amazon Marketing Strategy in 2022. Are you ready to take your Amazon marketing strategy to a whole new level? In this series Ignite Visibility's Marketplace Director, Samantha Blush will take you behind the scenes of Amazon Marketing.

In Episode 1, you'll learn all about Amazon's New Manage Your Customer Engagement Tool and focus on Brand Metrics.

This week: Google plans a privacy rollout for Android devices that’s similar to the Facebook-cruising change Apple introduced last year, Google says there’s no SEO benefit to keywords in domains, and TikTok is an important part of the consumer sales journey.

This week: Bing rolls out PubHub for news sites, Google says you can put CTAs above the fold, and Pinterest is still losing users. Here’s what happened this week in digital marketing.

The year of the offer! In this episode, John Lincon, Ignite Visibility CEO jumps into why offers are so important in 2022.

In this episode, John Lincoln, CEO of Ignite Visibility is joined by Steve Zimmerman, Head Engineer at Rocket Resume. When the two begin this short clip they dive right into marketing, specifically how to start a digital marketing program.

In this episode, John Lincoln, CEO of Ignite Visibility, is joined by Randy Jasinski, President of 5P Consulting. They join together to discuss Salesforce vs Hubspot: which is the biggest tech stack?

This week: a new study shows that people will share email addresses if you give them the right reason to do so, Google says some reciprocal linking is natural, and earnings season shows Big Tech doing just fine, thank you very much. Here’s what happened this week in digital marketing.

In this episode, John Lincoln is joined by Founder and Head Engineer of Rocket Resume, Steve Zimmerman.

The pair will discuss Steve's career, how to build the perfect resume, and how to scale your digital marketing program. Steve discusses the start of his career and leaning into his interests to find what he is passionate about. He discusses the importance of finding and focusing on people's pain points in the world to find a space for your business.

John and Steve then discuss the importance of finding a problem that is not only in high demand, but that is solvable. Steve noticed that not all people have the skills necessary to build a resume that stands out. Steve has seen over 1 million resumes started since he launched Rocket Resume. This company uses technology to solve this problem by creating a resume for you in less than 10 minutes! By implementing tech to solve problems, Steve was able to efficiently scale his business.

Steve also reveals what goes into a good resume! He advises you to dive into the job description and tailor your resume to it, as long as it fits your experience. He goes on to remind viewers to give your resume some personality to make you stand out.

BONUS: Steve and John talk about what NOT to include in your resume.

Finally, John and Steve dive into Steve's method for scaling a digital marketing program.

This week: Instagram rolls out new updates, TikTok has new tools for marketers, and Google says “It’s not you, it’s me” to FLoC.

Tune in to find out what happened this week in digital marketing.

A new development in digital marketing . . . Google is getting rid of FLoC! And they're replacing it with a new tool for paid media.

In this episode, John Lincoln will dive into the new feature for Google ad Targeting! Tune in so you can stay ahead of the curve.

Randy started his career in sales for hardware. Over time, he became curious about the technical side of it, and the rest is history. At 5P Consulting, he helps organizations enhance their digital experience to improve their business overall.

Learn all about Randy's role at 5P Consulting!

This week: Austria has bad news for EU webmasters who rely on Google Analytics, Instagram offers a new monetization feature, and yes, men use Pinterest.

22 Digital Marketing Strategies for 2022!

Here are 9 strategies to use in your social media marketing for 2022!

This week: Yoast allows you to track keywords, LinkedIn says virtual attendance is way up, and Google won’t offer any details about core updates. Before we jump in, how well have you been keeping up with the news? Instagram's updating its feed algorithm - fact or rumor?

With Google getting rid of cookies and Apple iOS hurting Facebook targeting, it's time to turn to a marketing classic: email marketing. In this episode, John Lincoln will teach you how to grow your email list with four key strategies and pro tips you don't want to miss!

If you were a digital marketer in 2021, you know the landscape was more competitive than ever. You did what you had to do to cut through the clutter and impress clients, competitors, and the rest of the world.

In this 2021 Year in Review episode, Ignite Visibility CEO John Lincoln and VP of Strategy Alan Bush review the key takeaways from the top marketing stories. The pair look back at 2021 and gather insights to give you advice on how to prepare for success in 2022.

Your lower funnel ads are the most important ads within your entire program. In this episode, John Lincoln will teach you how to get your customers to finally convert by creating better lower funnel ads.

Happy New Year! Welcome to the first Ignite Friday of 2022! This week: Yoast has a new tool for Shopify users, Meta will remove some targeting options for Facebook advertisers, and the most searched domain award goes to . . . hint: it's not Google.

It's 2022! It's time to discuss the most important SEO trends for the year! In this episode, Ignite VIsibiltiy CEO, John Lincoln will review the most important things to keep an eye on for SEO in 2022 and how to include them in your strategy. Stay tuned for a bonus strategy at the end!

This week: Adobe makes a limited version of its toolset available for free, Twitter adds auto-captions for video uploads, and here we go with yet another WordPress plugin security vulnerability.

Here’s what happened this week in digital marketing!

In this episode, John Lincoln, CEO of Ignite Visibility, will explain why most SEO campaigns fail. As a bonus, he will give you some tips to make sure you know how to create winning campaigns.

In 2022, marketers will face more challenges than ever before. In this episode, Ignite Visibility CEO, John Lincoln will discuss 16 major challenges in marketing for 2022 and how you can get ahead and deal with these scenarios.

This week: Google may add a new Core Web Vitals metric, TikTok still dominates among mobile apps, and LinkedIn launches in Hindi.

Here are the latest updates for the digital marketing news!

Ready to grow your search engine optimization traffic consistently, through 2022? In this episode, John Lincoln will give you seven actionable strategies to do every day to boost your SEO rankings.

This week on Ignite Friday: Twitter CEO steps down, Google goes after product reviews that aren’t actual reviews, and Instagram takes another step towards allowing longer videos in Stories.

Here’s what happened this week in digital marketing!

Google Rolling out Product Review Algo Update
Twitter CEO Steps Down . . . Who Will Replace Him?
YouTube Launches New Keyword Research Tool
Google Won’t Set a Date For Mobile-First Indexing
Google: No Ranking Advantage With Expired Domains
Google: You Can Use the Same Website Theme Across Multiple Sites
Clubhouse Adds New Topic Options
Instagram Launches Live Test of Longer Videos in Stories
Twitter Bans Sharing Photos of People Without Their Consent

Want to be highly regarded in your industry? Then you need to win an award. Industry awards. These awards will help you elevate your business, create a buzz around your business, put you on your customer's radar, and help you win new business.

Today, Ignite Visibility CEO John Lincoln, will teach you how to win an award in your industry - and how to use it to your advantage.

I'll cover

Five Ways to Find Awards in Your Industry
How to make your submission stand out
How to promote your award after you've won

This week: YouTube is removing dislike counts, Google might one day give you the option to index your pages immediately, and Pinterest loses 10 million active users.

Here are 9 of the latest stories in digital marketing news.

In this episode, Ignite Visibility's CEO John Lincoln will discuss how the elimination of third-party cookies will impact the future of digital marketing. Learn actionable strategies and insightful techniques to help you prepare for 2022 and win in a cookieless world!

John will Cover:

Third Party Cookies: what are they and why are browsers like Google Chrome removing them?
Laws and Updates on Cookie Tracking and Removal
Different Companies Approaches to Dealing with the Transition
The Future of Marketing Without Third-Party Cookies
Actionable Ways to Address a Cookieless Web
A Third-Party Cookieless Web Checklist
The Future of Digital Marketing (2022 and Beyond)

Make sure to stay up-to-date on the status of third-party cookies and their removal. Get prepared for digital marketing in 2022!

This week: Google rolls out a new spam update, more WordPress plugin woes, and Clubhouse adds support for more languages. Review the latest digital marketing news.

In this episode, Ignite Visibility CEO John Lincoln will give you the ultimate plan to recover from a Google Algorithm Update. Follow this step-by-step walk-through to learn how to identify if your site has been hit by a Google update and the necessary steps to take to recover.

This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Find out what this week's big buzz is all about.

All ads require money to run, however, if you haven't set up your ads correctly, you're probably wasting your money and making mistakes. Follow these 9 easy steps so you can structure your own online ads and see the biggest returns.

9 Easy Steps to Structure Your Online Advertising:

Set Up Your Offer
Define Your Customer
Make a Creative Story
Think About Your Ad Sequencing
Create Multiple Landing Pages
Build Your Ad Placements (Network + Audiences)
Decide Who You Are Excluding From Your Campaign
Set Your Budget By Time Period Across Networks
Pick Your KPIs

Follow this structure to make sure you're taking the time to plan out your paid media campaign. Ensure your money and time are being put to use in an effective way.

This week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all. Tune in to find out what happened this week in digital marketing.

This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites.

Here’s what happened this week in digital marketing.

Join John Lincoln, Ignite Visibility CEO, as he does a live walk-through of an advanced technical SEO 301 redirect strategy he uses! Learn how to find and redirect pages on your site that are hurting your rankings.

In this episode Ignite Visibility CEO, John Lincoln, dives into a quick 3 step strategy to double your blog traffic. In this 5 minute process, you will learn how to create a clickable blog title that gains you higher click-through rates and beats out your competitors. Try this out! Try to create a format or structure to help you generate creative versions of your title until you come up with one that you believe will get a lot of clicks.

This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities.

Here’s what happened this week in digital marketing.

John Lincoln, CEO of Ignite Visibility is here to walk you through technical SEO. With experience that stems from over 12 years, John has mastered the basics and would love to share his knowledge with you. Dive into this episode to learn some common reasons you may not be ranking in Google and discover some simple SEO tips.

Do you want to expand into a new location? Before you jump in, review this video to create your own marketing business checklist for launching into a new market, in a successful way. https://bit.ly/2Xm6gcE

Over the last two weeks, there's been plenty going on in the world of digital marketing. In this episode, John reviews the news from August 30 - September 3 and then the news from September 6 - September 10.

Join Ignite Visibility's CEO, John Lincoln, as he walks you through the Paid Media Forecast for the next 2 years! Ignite Visibility surveyed over 200 marketers to gain insight on how they are adjusting their digital marketing strategy in the next 2 years.

Big SEO Update: Google is Changing Title Tags! In this episode, Ignite Visibility CEO John Lincoln will jump into Google's statement, look at insights and share actual search results.

Are you being attacked by negative SEO? If you are, I am going to walk you through actions you can take to protect yourself. Tune in to this short actionable episode to learn strategies to deal with negative SEO and avoid penalties.

This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search.

Dive into this week's marketing news!

In this episode, I'm going to tell you how I got 110k views, 2k shares and 6k likes on a TikTok video! I'll walk you through 6 quick points that I believe helped me go viral on TikTok.

This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Listen in to find out what happened this week in digital marketing!

Google revealed a simple SEO trick that has the power to increase your website traffic by 300%. They actually released two studies with the following results:

Boosting traffic 300%
Increasing click-through rates by 79%

So, how did they achieve these results? With a Max Image Preview Tag! Moving forward, Google suggests using the max image preview tag to select the largest image from your site, so it shows up properly in Google Discover, attracting visitors and boosting traffic. Looking to boost your traffic further? Check out our previous podcast episode: How to Get Easy Google SEO Traffic With Almost No Effort

This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Listen to this week's episode of the digital marketing news!

In this episode, John Lincoln explains how to get Google SEO traffic with almost no effort. Review these four strategies and think about how to incorporate them into your own SEO strategy.

This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down.

Here’s what happened this week in digital marketing:

WordPress Releases Gutenberg 11.2, WordPress Still Dominates Google Updates Search Console Page Experience Report, Google: Website Downtime Won’t Impact Rankings (Probably), Pinterest Loses 24 Million Users, Google: If You Remove a Part of Your Site, It Will Rank Differently, Poll: SEOs Split on How to Handle Sponsored Links, Google Merchant Center Will Enforce Accuracy in MPNs,and Google: You Might Get A Ranking Boost If People Steal Your Images.

The biggest news: TikTok is Testing Stories! Are you on TikTok yet?

Ecommerce Review! In this episode, John Lincoln reviews all of the major steps this e-commerce site used to increase its growth by 200%. This simple site sells a simple product that thousands of other companies sell, but with their powerful e-commerce marketing, they are able to stand apart. Get a sneak-peek into their Google Display Advertising, SEO rankings, and their ads. This brand spends a lot of time on its creative and strives to create content that cuts through the online clutter. Check out this review for more insight on how this e-commerce brand gained over 200% in growth in less than a year!

This week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing.

Landing pages are a great way to drive traffic and grow your brand. In this episode, John Lincoln, CEO of Ignite Visibility, will walk you through an actionable 8-step process to create the highest converting landing page in your industry.

This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Listen in to this episode to hear what happened this week in digital marketing.

In this episode, I am going to teach you how to get more subscribers on YouTube. My channel currently gets hundreds of new subscribers each week and I'm going to show you exactly what I'm doing so you can replicate it for yourself.

Stay focused and follow these tips and before you know it you'll see your channel grow!

This week: TikTok is riding high, Fleets is going bye-bye, and outreach link building is fine. Listen in to find out what happened this week in digital marketing!

Throughout this episode, you'll learn different tips to help you rank a brand new page and systematically rank a page higher and higher over time. Ready to learn these tips and check out some examples?

Check the Intent of the Search Query
Analyze the Top 3 Pages
Make sure that the page is fast, is mobile-ready, and passes Core Web Vitals

Use this strategy to get your pages to rank #1!

This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Tune in to find out what happened this week in digital marketing.

It's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.

Over 50% of ecommerce sales are online and start right on a mobile device. In fact, over 90% of people read an SMS text message within 3 seconds of receiving it! 43% of customers access their emails exclusively on their mobile devices.

The power of mobile is growing, so why not utilize it? In this episode, you will learn why it is essential to integrate SMS text message marketing with your email marketing to create a strategy that boosts reach and conversion rates.

What are you waiting for? Let's get started.

Ecommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online?

Through Google Shopping Feed.

Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically, as a type of spreadsheet that describes and organizes your product catalog so that Google can more easily crawl and display your information in search results.

Use this optimization strategy for your Google Shopping feed to boost your ecommerce sales. How does this work? Find out!

This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing: 1. Google Rolls Out New Spam Algorithm - Second Update Coming Next Week 2. Facebook Introduces 4 New Ecommerce Features 3. YouTube Rolls Out New Tools and Resources for Small Business Owners 4. Facebook Enters the Social Audio Space 5. Google Introduces Ads Creative Studio - An Easier Way to Build Out Your Content 6. Shopify Sites Can Finally Edit Their Robots.txt File 7. Google Allowing Non-AMP Listings in Top Stories Carousel 8. Instagram Testing Content Recommendations 9. Facebook is Making It Easier for Group Admins 10. Public Beta Launches for New Search Engine

Looking to increase your customer retention? Follow along with Ignite Visibility CEO John Lincoln as he shares 9 strategies that you can use to approach improving your customer retention.

Pay attention to trends to improve your business and keep your customers coming back!

Benchmarking is your key to measuring your progress in digital marketing over time. Follow along with this video to hear John Lincoln, CEO of Ignite Visibility, guide you through benchmark marketing.

In this episode, we'll dive into the following topics:

What is Benchmarking?
Different Kinds of Benchmarking
Why Benchmarking is Important
How to Conduct Benchmarking Through Industry Comparison
How to Scale Your Digital Marketing

This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here. Here’s what happened this week in digital marketing. Leave a comment and let me know what topics (SEO, PPC, Social Media) that you want to see covered next week!

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Sam Blush as she hosts Day 2 of our 2-Day webinar: How to Maximize Your Prime Day Sales!

Sam is joined by the Ignite's Senior Director of Amazon, Jenny Silva as well as Colleen Quattlebaum from eComEngine to cover the following Amazon-specific topics:

How to Use Amazon's DSP to Build Your Funnel Pre-Event
Capture Non-Buyers Using Amazon's DSP Post-Event
Maximize Product Reviews Post-Prime Day
Tips From an Expert on Avoiding Account Restrictions
2020 Prime Day Sales Learning

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Jenny Silva as she hosts Day 1 of our 2-Day webinar: How to Maximize Your Prime Day Sales!

Jenny is joined by the Ignite Amazon team, Sam Blush and Marisa Duffy, as well as Tim Bildstein from Seller Active to cover the following Amazon-specific topics:

How to Best Manage Excess Inventory to Avoid LTSFs
Understand Your Options with Repricing Pre & Post Event
Which Promotions Can Yield the Best Return
Easy Advertising Wins for the Event
What Kind of Custom Creative Sees the Best Results
How to Leverage Amazon Posts for Prime Day

For more on Amazon Prime Day 2021, check out our blog post on our site!

On this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe.

The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic meat but are still high in protein and delicious.

First, they discuss the explosion of interests in plant-based food in comparison to the whole meat market. Next Shapiro tells us about the health benefits of eating plant-based foods in comparison to meat. He breakdowns the various categories of enhanced meat and how they are produced. Finally, Paul shares how his company, The Better Meat Co, created high-quality protein products.

This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!

Negotiations pop up everywhere in our day-to-day life both at home and in the workplace. These discussions aim to reach an agreement and are a great skill to have in your back pocket. In this episode of the Ignite Visibility University Podcast, John Lincoln is joined by Christine McKay, Global Negotiations Strategist.

Christine McKay has been negotiating for almost 30 years. Listen in as she discusses the launch of Venn Negotiation, a company that offers negotiation training, coaching, and services for small to mid-size businesses. First, Christine dives into what a successful negotiation looks like for all parties involved. Next, she shares best practices for negotiation. Finally, she reveals the biggest negotiation mistakes to avoid.

By the end of this episode, you'll understand the importance of negotiation in business and how it relates to marketing!

In this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it.

Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.

This week: Google rolls out an update. And next month: Google will roll out another update. Listen to this episode to learn about the latest digital marketing news! Let's dive into it!

Google released some new technology, an AI milestone in Google Search! In the past, Google's search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches.

In this episode, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search. Learn about the various capabilities of Google MUM such as reading information in various languages, across both text and images!

This week: AMP is on the way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing!

Google announced two new methods to increase visibility for your videos. Join John Lincoln as he shared these Google SEO Strategies that provide advice on how to use video clips for markup. In this episode, you will learn about Clip Markup for SEO, Seek Markup for SEO.

For SEO professionals, generating content around keywords can be difficult. Join John Lincoln as he discusses some awesome tools that will help you with your SEO content creation. Make sure you utilize a mix of these tools, as well as good old-fashioned research. The more time you put into your research, the easier it will be to create better content.

It's 2021 and it seems like everyone uses at least one social media site. This week in the world of digital marketing: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing!

Apple released the highly anticipated iOS 14.5 update earlier this year in April 2021. Now that we've had some time to get used to it, let's unpack the impacts iOS 14.5 has had on online marketing. In this episode, John Lincoln discusses a new feature in which users must manually allow each app to track them. Next, you'll dive into the differences between the US and other countries' daily opt-in rates after the iOS 14.5 launch. Finally, learn about the impacts this software update has on social media companies such as Facebook, Snapchat, and Twitter!

In this episode, Ignite Visibility CEO and marketing expert John Lincoln, guides you through a strategy to increase online sales through multichannel offers! John focuses on building and setting up an engaging offer for the customer. Then he shifts his focus on how to syndicate it to different places on your site to gain micro conversions in hopes they turn into macro conversions! Tune in to follow the model of an offer as John walks you through the multichannel approach!

This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Listen to this episode to discover what happened this week in digital marketing!

Join Ignite Visibility CEO John Lincoln as he shares a strategy to find your most successful paid media campaigns and then scale them to elevate your business. Utilize this strategy as a template to test your various paid media ads, audiences, landing pages, and more!

This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Dive into this week's episode on the digital marketing news! Interested in our free webinar? Head over to our website to reserve your seat: https://go.ignitevisibility.com/email-webinar/

In this episode, John Lincoln shares his ultimate lead nurturing strategy! Listen to this podcast to learn how to hook old leads with educational content and convert them into your newest customers!

Be sure to tune in and then apply these strategies to your own business! Implement this system for two important reasons: 1. To make sure your leads show up to your initial call 2. To have a plan of action in case your leads decide not to sign up for your service.

With over 1 billion monthly active users, Instagram is one of the social platforms you want to be on. Join John Lincoln as he walks you through the ins and outs of a system he has created that gained him over 2,000 new followers in 2 weeks!

This week: another Clubhouse clone, another big name that might move against FLoC, and another import option on Microsoft Audience Network. Check out what happened this week in digital marketing!

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate.

Here’s what happened this week in digital marketing.

DuckDuckGo Says It Will Block Google’s FLoC
Google Offers Advice on Optimizing Web Stories
Snapchat Acquires Screenshop
LinkedIn Releases Ads Guide
Facebook Releases Its State of Small Business Report
Facebook Adds Labels to Satire Pages
Twitter Video Ad Platform Expands Nielsen Cross-Media Solutions
Facebook Tests Additions to Up and Downvoting Comments in Groups
Facebook Will Launch Separate Australian News Service
Pinterest Rolls out Creator Code to Promote Positivity
Report: Facebook Ad Algo Guilty of Gender Bias

Email Marketing is going to be crucial in the near future as Google eliminates third-party cookies and tracking. Be sure to be prepared for the cookieless web by creating or growing your own email list-fast. In this podcast, John Lincoln lays out a comprehensive plan to grow and monetize your email list, plus an Email Marketing Bonus Tip!

Have you ever wondered what factors allow images to rank high in Google? Join John Lincoln as he walks you through 12 tips to help your images become more visible in Google. Get more traffic to your pages through your Image SEO with these strategic tips!

This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor.

Listen in to get the latest scoop on digital marketing news!

Video is one of the most popular forms of media and will only continue to grow in popularity. Therefore, you need to make sure your video marketing efforts are top-notch. Join Ignite Visibility CEO John Lincoln as he dissects 5 of the best practices for video marketing, according to Google.

Are you looking to up your advertising edge on Amazon? Dive into this informative webinar held by Ignite Visibility! CEO John Lincoln is joined by Director of Amazon Marketplace Jenny Silva and Senior Amazon Strategist Samantha Blush as they discuss Amazon’s newest advertising tool—Sponsored Display.

Are you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign. Review these 8 steps along with tips and tricks to get started!

Google, Facebook, and WordPress are taking over the headlines of the digital marketing news this week. Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems.

Listen to this episode for the latest digital marketing updates!

The pandemic brought on various shifts in the world, greatly impacting our online lives. In this podcast episode, John Lincoln describes 9 of the updates that Google My Business has launched in response to the pandemic. Review these tools and settings to make sure you're getting the most use out of your Google My Business account!

March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries.

Patti discusses her career and current role at FMG Suite while sharing some leadership insights she has gained over the years. In this episode, you will hear advice on how to handle consumer interactions and how to build an inclusive workplace for all employees. John and Patti discuss the importance of women in STEM and tech spaces and dive into the exciting future of digital marketing.

This week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat. You won't want to miss out on the top stories from this week's digital marketing news!

Have you ever found it hard to prove the value behind search engine optimization? Join John Lincoln as he outlines 5 simple steps you can follow to demonstrate the value of your efforts.

Step 1: Pay attention to the Organic Traffic, specifically by the source and landing pages.

Step 2: Utilize Google Search Console - it gives you a glimpse into how Google interprets your website.

Step 3: Focus on Branded and Non-Branded Keywords and their Volume for hints about conversions

Step 4: Note your CPC or cost-per-click to understand how much you are paying to get a click

Step 5: Review your Visibility Report to understand the percentage of visibility you have for your terms in any search engine.

Besides these 5 steps, John shares a few words of wisdom and insights. After this video, you will have a solid understanding of how to prove the value behind SEO.

Maybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln in this quick episode as he breaks down the value of measuring the return on marketing investments. Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line.

You will learn:

The Definition of ROMI
How to Determine Capital and How to Implement that Into Your Marketing Strategy
Case Example: Outsell's Study & Findings on ROMI
ROMI Equation Breakdown & Example
The Importance of ROMI Calculation in Both Short and Long-Term Marketing
Comparisons: ROMI vs ROI and ROMI vs ROAS

Google Chrome is releasing a new update that will change the internet forever. Join John Lincoln as he dives into what it means to live in a cookieless world and how to increase your conversions.

In this episode, you will learn about:

1. Consumer Privacy Concerns

The Elimination of Individual Data Tracking
FLoC - What it is and How it Works
Effects on Future Advertising

This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Listen in to discover what happened this week in digital marketing!

Lately, stocks and investing have been even hotter topics than normal. In this podcast episode Ignite Visibility's John Lincoln is joined by Michael Kelly, Founder of Investment Science. The two discuss data science, the future of the industry, and financial know-how.

Tune in now to learn how Michael's company, Investment Science, came to be. He provides listeners with some background knowledge about the various types of algorithms and what it takes to build one. Michael leaves us with some insight on how he runs his consulting advisory services and how he stays ahead of the game.

You won't want to miss this episode as John and Michael discuss what happened with GameStop and Reddit. Dive into the world of algorithms, data feeds, and the impacts of black swan events!

This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Listen in to this week's episode from some of the latest updates from the world of digital marketing!

Some exciting news this week: LinkedIn adds new features to pages, YouTube has a new tool, and wait until you hear about how many shoppers are influenced by customer photos. Here’s what happened this week in digital marketing.

We know how demanding the first five years of your marketing career can be. While you often work on important projects, you don’t always get the well-deserved credit. Ignite Visibility created the Rising Stars in Marketing Award to honor up-and-coming professionals in the world of digital marketing, for their achievements and hard work.

In this episode, John Lincoln is joined by 3 of our top 5 Rising Stars, Greta Gryz, Kim McNichol, and Matt Oney! Tune in as they discuss their backgrounds, what excites them in the world of marketing, and any advice they have for those just getting started in their digital marketing career.

Although our other two finalists Marc Westray and Stephanie Buga could not make it to the interview, you can learn all about their career journeys and notable work here: https://ignitevisibility.com/rising-s...

We want to thank everyone who participated in our contest. Continue to work hard and may your marketing careers continue to flourish!

Looking for a new strategy to show up in search engines? Over the next four minutes, John Lincoln discusses 3 tips regarding how to properly utilize Q&A Schema.

In this SEO class you will learn:

How To Find All The Questions Your Customers Are Asking Online
How To Add The Questions To Your Website
How To Show Up When People Google Them

This week: competitive landscapes continue to emerge on our social media platforms. YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing.

Pop-Quiz! Do you know the 4 P's of Marketing?

Although the world of marketing is constantly evolving, your knowledge of its foundation can set you apart. Join John Lincoln, CEO of Ignite Visibility as he takes a step back and gets down to the basics of marketing.

In this podcast, John reviews the 4 P's of Marketing. Then he discusses 7 steps you can take to make sure your marketing mix will allow your company to reach its full marketing potential. Even though the world of marketing has evolved, keep the 4 P's of Marketing in mind as you build your strategy.

Happy Valentine's Day! Dating is an ever-changing game in the midst of COVID-19. In this interview, Ignite Visibility's John Lincoln is joined by Sacha Nasan, the co-founder and CEO of Blindlee, a video-based dating app. Join John as he uncovers what makes this app unique and discusses Sacha's guerilla marketing tactics!

Unfortunately, most blogs are not worth all the time and effort you put into them. In this episode, John Lincoln explains how to monetize your blog, how to measure your blog's success and different tools to help you with this process.

This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here's what happened this week in digital marketing!

In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. However online sales retailer Amazon, benefitted as their third-quarter earnings tripled, despite the pandemic. In this interview, John Lincoln is joined by Ignite's Amazon experts, Jenny Silva and Samantha Blush, as they discuss the realities of advertising on Amazon.

This podcast is a great introduction to Amazon Marketing from the eyes of two experts. If you're interested in learning more, be sure to register for Ignite Visibility's upcoming webinar: Get the Amazon Advertising Competitive Edge: Using Sponsored Display and DSP to Boost Your Overall Strategy.

This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing!

Ecommerce is growing every year, which means it is never too late to optimize your site. In this informational podcast, John Lincoln describes the perfect framework you can incorporate into your digital marketing strategy to dynamically boost your ecommerce category page.

You will learn:

Which elements of your ecommerce page pop up in search results
Best SEO practices to optimize individual products and pages
How to ensure search engines know which page you want to rank

You won't want to miss this episode. With the right steps and search engine optimization strategies, any ecommerce site can rank at the top of search results.

Although Google Question Hub is not a new tool, it has finally reached the United States. In this episode, John Lincoln gives us an overview of the new tool and how U.S.-based publishers can utilize its higher traffic opportunities.

Here's what is covered:

Setting up your account and connect your site(s)
Tactics to help you choose questions to answer that are relevant to your brand
Benefits to Google directing searches to your content

Google Question Hub has opened a new door for SEO. This is an opportunity for content marketers to create richer content. By filling in the gaps of unanswered questions, you can increase your traffic growth. And some more great news: you can continue to answer as many questions as you would like!

In this episode, John Lincoln explains 3 ways to boost your Amazon marketing in 2021. If you're looking to improve your e-commerce businesses' potential, you won't want to miss this.

John covers:

A+ Content, a staple tool for brand owners looking to increase conversion rates
The benefits of scaling your advertising based on ACoS
How to effectively analyze your competitors' offerings

Amazon controls almost half of the e-commerce market, and that value is not decreasing any time soon. These digital marketing insights provide new strategies that you can incorporate into your business models now to boost your e-commerce business in the future.

This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here are this week’s updates from the world of digital marketing!

Learn video SEO in this SEO master class. Video SEO marketing is the future of digital marketing. In this video, John Lincoln discusses the foundation of video SEO content, how to get started, and SEO video marketing strategies to incorporate into your business!

John highlights essential steps in the video SEO marketing content creation process including:

Determining the right content to target
Getting your videos to rank in Google and on YouTube
Promotion tactics to allow your videos to reach your customers

You won't want to miss this video on SEO video marketing. John has laid out a step-by-step outline of best practices to incorporate into your SEO Video marketing strategy.

Now is your chance to start investing your time into video marketing and getting the videos ranked for SEO. You have all the tools you need to get started. Begin pumping out quality video content and watch your online presence grow! This video SEO marketing master class also covers video advertising, social media video, video distribution and more. Listen to this video SEO marketing master class now!

In less than 5 min and 40 seconds. Based on real research and my predictions.

This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing.

How to grow a podcast to 1,000 plus downloads a month. Here is how you can do just that in 5 steps.

This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town.

Here’s what happened this week in digital marketing.

So You Want To Set Up The Best Multilocation SEO Strategy In 5 Simple Steps? In this podcast, John Lincoln walks you through a simple framework for the best local SEO strategy. If you show up in more locations, you increase your odds of getting customers online. Watch this video to learn 5 of the best multilocation SEO strategist out there.

Learn why video is a MUST from the CMO of one of the fastest growing video platforms in the USA.

This week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing.

Customer perceived value is critical to digital marketing. Take the time to set up the right strategy so your online business is a success and profitable. Here are 7 ways to increase your price.

Time for the digital marketing news this week! Don't miss this news it will impact your business.

Let's dive into it.

Google and Facebook Under Fire And In New Lawsuit
Facebook Stands up for Small Businesses (But Not For Privacy)
Google Tests Interactive Search Results
Google Structured Data Testing Tool Is Back at a New Domain
Google Explains Why Sites With Lots of Ads Still Rank
Microsoft Adds Clarity Features to Bing Webmaster Tools
Study: Response Rates to 6-Second Video Ads Are Increasing
Google: Keyword-Heavy Titles and Descriptions Don’t Violate Our Guidelines

A few action items for you...

Check out the new Clarity features in Bing Webmaster Tools.

Review and analyze Apple's iOS 14 policy to determine how it may affect your business

What did you think of the news this week? Comment below! I love chatting with you online.

marketing #digitalmarketing #seo #socialmedia

Keith Cunningham is Director of Marketing at Pinnacle Global Network, a worldwide leader in scaling business through their Business Coaching, Mentorship and Mastermind programs. In this interview with John Lincoln, Keith discusses how he did over 2 million in paid event participants. This is a big deal and we are lucky to learn from Keith Cunningham on the topic.

The digital marketing news this week! Learn about the newest Google update & key insights on Core Web Vitals. Listen to the podcast to find out more about the content calendar for Instagram, shopping tags for Reels, and more!

The Google December 2020 Core Update was a big one! John Lincoln covers all the details we have, and some insight, on the Google Update that occurred in December 2020.

If you want to convert, it is important that you have creative that lends itself to it. In this creative agency webinar, Ignite Visibility team discusses creative that coverts. This audio is taken from the popular Ignite Visibility webinar.

Think about the impact you can have on your digital marketing return on investment with better creative. It is massive. The key is to have good creative overall. You want the right creative for each persona and you need to deliver custom creative at every touch point. That's on your website, landing pages, and on each platform. Your creative agency should be customizing for upper funnel to mid funnel to lower funnel and retargeting. In this creative agency webinar, Ignite Visibility Director of Creative, Oscar Lutteroth, and John Lincoln, CEO of Ignite Visibility, and Savannah Montgomery, Sr Paid Social Manager, teach you how to maximize your online advertising dollars with better creative in 2021. What you will learn in this creative agency webinar....

The process to refresh your creative.

How to increase perceived service or product value with better creative.

How to apply your new video, image and text creative on your website.

How to use your creative in ads, including the correct sizes and implementation for each platform.

How to make a storyboard to nurture customers down your funnel.

How to integrate your creative cross-channel from SEO to social to paid to email to affiliate to media buy

This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record.

Here’s what happened this week in digital marketing.

Microsoft Adverting is a critical part of the marketing mix. In this interview, John Lincoln sits down with the Microsoft Advertising team to discuss new features, the new Miscrosoft LinkedIn targeting, the Microsoft Audience network and more. This is one interview and presentation you do not want to miss!

Time for digital marketing news this week! Don't miss this update. Lot's going on...

In this Ignite Visibility University, we learn from Shilpi Sullivan, VP of Marketing at EōS Fitness. It is no secret that this has been a tough year for businesses. For gyms, they have had to rise up more than most. EōS Fitness has done an amazing job taking care of their members and messaging to the community. In this interview, Shilpi Sullivan discusses how to differentiate yourself in marketing, how to be consistent, how to be honest, how to be transparent and how to live by core values in your marketing and business.

This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and TikTok stars win in court. Here’s what happened this week in digital marketing.

When you buy a website or a company, you often need to merge one website into another. In that instance, you need to know how to merge websites together for SEO, ppc, email marketing and more. When one website is running marketing, you need to make sure that marketing is transferred over. You will learn how to determine SEO high value pages. How to check for SEO links. How to make sure PPC, email and social traffic comes over. And more.

This week: online holiday sales are expected to soar, Pinterest continues to make opportunities for e-tailers, and Microsoft is giving you another analytics tool for free. Here’s what happened this week in digital marketing.

This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy. Here’s what happened this week in digital marketing.

SEO is changing and in 2021, there are a few ways that the landscape has shifted. In this video, John Lincoln gives 14 action items to win in search engine optimization in 2021.

Is Search Demand Declining or Rising For Your Industry? How would you know? Well, in this video John Lincoln covers 6 ways you can see rising and falling trends in consumer demand location, search term, competitor brand name, industry benchmarks and more.

Is Yelp Advertising Right For You? In this installment of the Ignite Visibility University podcast, John Lincoln sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales.

This week: Big Google Update Coming!! Google Analytics gets a makeover, Facebook limits WordPress embeds, and YouTube is on its way to becoming an ecommerce platform.

SEO webinar with SEM Rush and Ignite Visibility - Do you want to learn how to rank #1 in 2021? Then this is the SEO webinar for you. In this free SEO webinar, SEMRush and Ignite Visibility teach you their strategies for getting ranked #1 in Google.

News: Google Ads announces automated insights, a popular WordPress plugin has a vulnerability, and Web Stories are coming to Google Discover. Here’s what happened this week in digital marketing.

Social media marketing can often fall very flat without the strategy. That is why you need to take the time to set the right social media marketing strategy for 2021. In this video, John Lincoln, CEO of Ignite Visibility, discusses his process for setting the perfect social media marketing plan. It includes advertising, posting by theme, creative campaigns, influencers and more. Watch this video to learn about social media marketing and what it takes to make an impact with this marketing channel.

Kirk Du Plessis, CEO of Option Alpha, is an amazing entrepreneur, CEO and digital marketing expert. In this interview with John Lincoln, he teaches us how options trading works, reveals a new disruptive software, discusses overall portfolio strategy and covers how he built a massive online community. This is one interview you don't want to miss.

News: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing.

Perhaps the biggest pain point in digital marketing is not running the ads, its accurately seeing how they perform. One of the biggest pieces of this is having a dashboard that allows for proper visualization. In order to have this, you need to set up tracking correctly, but also ensure you have the right sources and mediums tracked, as well the elements that drive those sources and mediums on a more granular level. In this podcast, John Lincoln, CEO of Ignite Visibility covers the right way to set this up.

The digital marketing news this week! Big news, don't miss the updates this week. This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing.

Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across a variety of industries. She also has more than 15 years of global management experience. In this installment of the Ignite Visibility University podcast, John Lincoln sits down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing, communication strategy and product launches.

Don't miss this week's digital marketing update! I cover the future of digital marketing, important breaking news, the shocking film the Social Dilemma and I invite you to an exclusive event. Learn more about the event https://go.ignitevisibility.com/rank-number-one-webinar/

Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing.

Your competitors and other websites might have amazing keywords for SEO that you are not even targeting yet. And don't you think you should be? Well, now is the time to see what keywords for SEO your competitors are targeting that you are not. In this video, John Lincoln walks you through how to use SEM Rush to quickly find the gap in keywords between your site and other site.

You will learn how to do analysis of keywords. You can look at shared, missing, weak and strong. John Lincoln will teach you how to rank based on micro and macro, how to organize keywords in a sitemap, how to find the intent of the keywords in Google and how to create an SEO keyword targeting rollout plan.

This paid media webinar with Google had a record number of people and amazing reviews! Watch now to get the proper paid media strategy for 2021.

Enter the challenge! https://ignitevisibility.com/challenge/

Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing.

This week John Lincoln goes deep into your digital strategy. Do not miss this video. Big news this week economically, politically, nationally and in digital marketing! Here is what you need to know and how it impacts your digital marketing strategy.

Want to learn how to scale your business for the lowest cost online in under 1 minute? In this video, John Lincoln shows you the system to maximize your online conversions based on the landing page and the source.

John Lincoln covers this point in his book The Forecaster Method but breaks it down much more simple here. Watch this video to learn how to scale your business online with this one simple tactic.

Once you have captured the leads and qualified them, how do you get them to the next stage? That is what John Lincoln talks about today. In this video, you will learn about B2B database marketing with a story of ads from the top of funnel to bottom-funnel. This is an exciting and groundbreaking topic in digital.

In this advanced class, John Lincoln discusses his process for marketing to leads captured in a CRM through digital marketing efforts. By doing so, you can further nurture the lead until it closes. This is part 1 of a 2 part CRM digital marketing playbook for B2B businesses. This sophisticated method for B2B marketing can make all the difference for a business. Learn how to capture leads and nurture them from the cold to hot, how to score the leads and eventually cross-sell them into other services in this video.

This week: Google glitch gives SEOs a scare, LinkedIn makes it easier for you to reach the right prospects at the right time, and only a handful of websites meet Google’s speed tests. Here’s what happened this week in digital marketing.

So much drama in digital! This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice.

Sign up for the webinar here https://go.ignitevisibility.com/pilla...

Here’s what happened this week in digital marketing.

Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns. Additionally, Google now offers more field options. You can ask for city, state, country, and business info in addition to name, email, phone number, and zip. But wait. There’s more. Google lets you add questions to your form based on your vertical. For example, if you’re in the real estate industry, you can ask: “What type of property are you looking for?”

Bottom line: Google is making it easier for you to qualify leads.

Want to learn how to build a podcast to 1 million downloads? Want to learn how to run a challenge that clears over $800,000? How about how to create a successful online event or create the perfect digital marketing system in the current landscape?

This interview with Roland Frasier will teach you all of this and more. Don't miss this interview! Learn more about Roland.

ABOUT Roland Frasier Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.

Roland’s work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s).

Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs.

This video will give you key insight on how to maximize your paid media dollars.

Learn about audiences, ad sequencing, landing pages, your website segments and running the overall program.

This video gets into the details of successful paid media this year and beyond. John Lincoln even covers the type of creative that works well.

Learn about awareness, consideration and conversion focused ads, landing pages and audiences and how they all work together for maximum efficiency.

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account based video marketing. Bridge also gives us tips creating custom funnels. This is one interview, all the way from the UK, that you do not want to miss!

This week: A big competitor is coming for TikTok, Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately?

Here’s what happened this week in digital marketing.

Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was initially set to roll out in September 2020. Now, it’s pushed back until March 2021.

Along with the delay announcement, Google said that some sites may need to address mobile-related image and video issues, such as:

Different image URLs for mobile versions of sites
Different video structured data between desktop and mobile versions
Video and image placement on mobile versions

It’s possible that Google may have warned you already via Search Console if your site is experiencing any of the issues mentioned above. Still, it’s a good idea to do your own due diligence.

This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad.

Ignite Courageous Marketing Leader Awards is now accepting submissions! https://ignitevisibility.com/ignite-c...

Here’s what happened this week in digital marketing.

Twitter was Hacked
Enter our Courageous Marketer Awards (link below)
Google Adds New Features to Responsive Search Ads
SISTRIX Study: More Than 25% of People Click the First Result in Google Search
Google: It’s Not Possible to Optimize Content for Ranking in Google Discover
Google Analytics Rolls out Predictive Features
Google Introduces 3D Ad Format
Google Will Notify GMB Account Owners When Their Accounts Get Suspended
Smart Shopping Campaigns Get New Features
Google: Don’t Block Googlebot From Crawling 404s
Google: Don’t Use JavaScript Redirects
Google: Not All Link-Building Is Bad
YouTube Will Show You Other Videos Your Audience Has Watched
byte® Sees Surge in Downloads Amid Concerns Over TikTok

In this video, John Lincoln talks about 3 things that are pretty darn important in search engine optimization right now.

Are you working on these? The Core Web Vital update is something all SEO professionals need to focus on.

It could hurt your rankings or help them. Search by intent is very important.

You need to run all your pages through this filter.

Brand strength and mentions also really need to be taken advantage of.

Breaking News: Facebook makes a significant update to the way they rank content.

This will have an impact on users, publishers and marketers.

Take the time to learn about these changes so you can stay ahead of the curve.

There are specific things you can do to continue to show up in Facebook.

Here are the two things you need to know in under 4 minutes. Was this a good move by Facebook?

Stop Hate For Profit states, "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook."

Here is what you need to know about #StopHateforProfit

What do you think?

You can have the best product or service in the world, but if your marketing creative stinks your competition will beat you everytime.

In this interview with Ignite Visibility's new Head of Creative And Interactive Social, Oscar Lutteroth, you will learn the following.

How to improve your creative
How to find the holes in your competitive landscape
How big brands like Coca-Cola, Sky Vodka, and more do creative
What you need to do to succeed in 2020 and how things are changing

This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program.

Here’s what happened this week in digital marketing.

Core Web Vitals is here to stay and today, I'll go over the 4 Web Vitals and how you can use them for a boost in the upcoming Google Algorithm Update.

We'll dive into:

► The evolution of Google's page speed reports and how it's led to these Core Web Vitals

► Why has Google added these Core Web Vitals? (and what else have they updated?)

► How do these Core Web Vitals effect search signals for a page?

For more updates and info on Google Core Web Vitals, check out: https://ignitevisibility.com/breaking-news-core-web-vitals/

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account-based video marketing.

Bridge also gives us tips creating custom funnels.

This is one interview, all the way from the UK, that you do not want to miss!

This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing.

How can this clickbait title live up to the hype? Listen now to find out. This podcast will teach you to do an online challenge.

Learn John Lincoln's current process for getting links.

Join Barry Schwartz and John Lincoln as they discuss the pre-announced Google Update, Core Web Vitals.

In this interview, you will learn how to think about the update and set your website up for success.

Also in this interview, you will learn the future of AMP, schema, get tips on publishing content and thoughts on the Google BERT update.

This is one premier you don’t want to miss!

The digital marketing news this week! Wow, there is a lot going on in the world and marketing. Here is what you need to know.

blackouttuesday takes over the Internet. But, there was some backlash.
YouTube rolls out new features for merchants.
Google makes big change to featured snippets that will surely have an impact on websites!
Google calls out SEMrush for starting a service to sell links online. What were they thinking?
LinkedIn introduces awesome new retargeting featured for video and lead ads.
Google starts to show web pages in YouTube.
Twitter takes major swing at Buffer Hootsuite Crowdfire and more by offering ability to schedule Tweets.
Google makes changes to top stories and now shows normal web pages.
Online news publishers report lower returns from CPMs.
Google says they don't give old domains a boost for #seo.
@pinterest adds a shop tab to Lens results.
@bing comes out with a new backlink tool that looks pretty awesome!

What did you think of the news this week?!! Comment below.

marketing #seo #tech #digitalmarketing # #searchmarketing #paidmedia #ppc #searchengineoptimization

When it comes to text message marketing, you can really blow it if you don't approach it the right way.

There are federal laws and state laws to adhere to, there is personalization to consider and you really need to understand where the customer is in their journey.

In this interview, Jonathan Pogact, VP of Marketing at Drips, breaks down how to do it right.

Drips is an advanced text messaging platform.

SEO is important as a marketing channel. But what if it didn't exist? Or, what if you were forced to build your business without it?

In this video, John Lincoln discusses this and gives real-world examples of businesses that have thrived without SEO. There are so many ways to build a business online. In many cases, people do not realize all the new tools that are out there in the toolbox. Ignite Visibility offers clients a wide range of tools, in addition to search engine optimization.

SEO is still important and will continue to be. But think about it, you could build an entire business off of email list advertising, media buys, acquiring companies, paid media and so much more.

Listen to this podcast to learn about some of your options outside of SEO. We do recommend you keep SEO as part of your strategy, and a big part, but also think about diversification.

This is a big point in John Lincoln's book The Forecaster Method. https://johnlincoln.marketing/books-the-forecaster-method/

https://www.amazon.com/Forecaster-Method-Accurately-Evaluate-Marketing-ebook/dp/B07V3ZK6VD

https://ignitevisibility.com/services/seo/

The Forecaster Method: The Modern System to Accurately Evaluate, Forecast, and Scale Your Digital Marketing

Wow! Big digital marketing news this week. Don't miss this one, lot's going on.

Google Discovery ads are available globally. Have you tried them yet?
Google has created a new report that will change rankings forever! This new Core Web Vitals report is a big deal. Learn about it.
Instagram creates new advertising and monetization methods for #IGTV I kind of hate one of them.
Google rolls out a new way to pay with voice in the Google Assistant.
Google says don't make a sitemap like this...
Google is giving away free money. Check to see if you got it.
Google gives an #SEO tip on font.
Google says unlinked mentions don't help. Get the links!
Facebook Shop is up and running and the market place is humming...

What did you think of the news this week?

Comment below! I love hearing from you.

news #marketing #digitalmarketing #searchengineoptimization

Big marketing news this week! The new Google Core Web Vitals might just change the way SEO works.

Also, IGTV comes out with new ways to make money and advertise and Google gives SEO tips.

Here is what is going on.

https://ignitevisibility.com/igtv-introduces-monetization-options-ignite-friday/

Don't miss this interview! AsDirector of Conversion Rate Optimizaiton at Ignite Visibility, Keith Lovgren has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals.

In this interview with Ignite Visibility CEO John Lincoln, Keith talks about ways to increase conversions in 2020.

In his current role, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels. Understanding how website visitors react to different on-page experiences is a continual fascination for him.

Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enabling them to outperform their competitors.

A New Jersey native, Keith initially came to San Diego as U.S. Marine and stayed after he was honorably discharged.

Big marketing news and insights this week. Here is what is going on!

Google reduces verification time. Now you need to get it done faster.
The Google update is complete.
Tripadvisor Expedia Group have accused Google using its dominance in the search market to rank its own travel pages above competitors
@Google search console adds new reports and tools for recipes
Google #chrome cracks down on certain ads
Google explains why Pinterest ranks well in search
This site comes out with This Site Shop, which integrates with Shopify WooCommerce BigCommerce and allows native selling on Instagram and WhatsApp Inc.
Dwell time is now a factor on LinkedIn
YouTube comes out with 4 new features

What did you think of the news this week?

Comment below! I love hearing from you.

news #marketing #SEO #tech #digitalmarketing #socialmediamarketing #google

All SEO pros need to know about these two SEO issues, one of which is fairly new and based on a report in Google Search Console that you should be checking! Listen now.

Big digital marketing news this week! Plus, I am hurting.

My story on what I did wrong... But first, here is the news. https://ignitevisibility.com/linkedin-pages-virtual-live-events-ignite-friday/

I talk about the Google update
YouTube allows brand lift surveys and skippable ads on TV
Google rolls out rising retail category
Google my business has new features
Google offers curbside pickup ads
Google and PayPal allow a link in Merchant Center

7. LinkedIn pages can host virtual meetups

Adobe releases a study that says eCommerce is booming
Shopify integrates sellable pins with Pinterest

And my personal story on why I'm hurting right now.

Big News! 1. I talk about the Google update. 2. YouTube allows brand lift surveys and skippable ads on TV. 3. Google rolls out rising retail category. 4. Google my business has new features. 5. Google offers curbside pickup ads. 6. Google and PayPal allow link in Merchant Center. 7. LinkedIn pages can host virtual meet ups. 8. Adobe releases study that says ecommerce is booming. 9. Shopify integrates sellable pins with Pinterest. And my personal story on why I'm hurting right now.

Leave a comment below! I love hearing from you.

#news #digitalmarketing #socialmedia #marketing #seomarketing #socialmediamarketing #searchengineoptimization #emailmarketing #google #ppc #seo #searchmarketing #serp #paidmedia

This podcast is intended for any business with a physical location, or multiple physical locations. Learn how to survive.

The digital marketing news this week! Wow! Craziness continues. Here is what is going on!

Are we coming out of this? What you need to do.
Google decides to take a swipe at Spotify and makes a podcast analytics tool
There was massive Google update!
Google kills billions of ads and Pinterest ads 10s of millions of users
Twitter sees massive growth and Shopify and Yelp make major updates with POS system and new features
LinkedIn gets kicked out of Google!
Google says go mobile first fast and talks about 404 errors

What did you think of the news this week?!

Comment below!

marketing #digitalmarketing #news #google #seo

This week: Google announces another core algorithm update, Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions.

Here’s what happened this week in digital marketing.

In this video, John Lincoln will teach you about a powerful chrome-extension tool that can easily help you improve your conversion rate optimization. This tool will cover metrics like:

Pageviews
Average time on page
Bounce rate
Real-time active visitors
and in-page click analysis

The digital marketing news this week! Google Updates, ad updates and new tool features! Here is what is happening!

Alphabet Inc. 1Q Revenue Tops $40 Billion.
Forecast eMarketer : Instagram Gains Most From Social Media Spikes.
Snap Inc. Daily Active Users Up.
LinkedIn Engagement Increases 76% for ‘Work From Home’ Content.
Google Ads Will Required Identity Verification.
@Anchor Launches Webinar-to-Podcast Conversion Tool.
Snap Inc. Offers ‘First Commercial’ Option for Shows.

What did you think of the news this week? Like and comment below!

seo #socialmedia #content #conversion #seocontent #seomarketing #serp #searchmarketing #marketing #digitalmarketing

In this podcast audio, taken from the YouTube video on the topic, John Lincoln covers how to make $100,000 a month from email marketing automation. This is the process Lincoln and his team use for clients. Learn this 6 step process.

This week: Google Shopping allows free product listings, stimulus checks give a big boost to online sales, and LinkedIn has a new feature for B2B marketers.

Here’s what happened this week in digital marketing.

John Lincoln presents a 7-step formula based off of his book The Forecaster Method. https://ignitevisibility.com/the-forecaster-method/

► Step 1: Reverse engineer your competitors and perform a detailed competitor analysis. You need a good stack of tools to use to determine how much your competitors are spending online.

► Step 2: Create a list of best sources that you think will bring the highest return to your site. What are the most profitable advertising channels for your business?

► Step 3. Project a conversion rate. Determine the accumulated conversion rate based on your website's pages and bring that back to the source of traffic that you're driving traffic from.

► Step 4: Apply your budget and determine a cost per acquisition. How much does it cost you to gain a customer?

► Step 5: Run a test on each of your sources. Choose a number of sources and figure out what your cost per acquisition for each of those would look like.

► Step 6: Determine a conversion goal you'd like to hit per month. Keep in mind that you should never have more than 30% of your conversions coming from one source.

► Step 7: Create a forecast over a quarterly period how much your goals could change based on your business needs and seasonality.

For more help on how to successfully evaluate, forecast and scale your digital marketing check out the book The Forecaster Method https://ignitevisibility.com/the-forecaster-method/

This week: Amazon delivers bad news to affiliates, eMarketer predictably predicts a reduction in ad spend, and Microsoft offers new conversion goal options for online ads.

Here’s what happened this week in digital marketing.

So many people do press releases every day but they don't realize they're not what they used to be. In this class John Lincoln walks you through exactly how to do the perfect press release to make sure it doesn't hurt your SEO but helps it.

This week: Marketers rely on SEO during a recession, Pinterest offers some new ecommerce features, and Google explains why it rewrites meta descriptions.

Here’s what happened this week in digital marketing.

Eythor Westman, Alan Bush, Krish Coughran and John Lincoln cover how businesses are dealing with the Coronavirus. This is one webinar you don't want to miss!

Digital Marketing News 3/30/2020-4/3/2020 This week: Pinterest lets merchants get verified, Facebook has new tools for live streaming, and Google has a very early Christmas present for some SMBs. Here’s what happened this week in digital marketing.

This week: Amazon could hit the jackpot once the pandemic is over, Bing releases a tool that offers instant indexing, and eMarketer lowers ad spend projections.

Due to recent events, businesses need to update their communication strategy. Here is how.

Your comeback story starts today. Here are a few things you can do that will help you win.

In this episode, John Lincoln covers how to approach the coronavirus from a business and marketing perspective.

This week: Reddit releases a new ad unit, Google Ads includes more options for portfolio bidding, and mobile search results now display Key Moments for multiple videos. Here’s what happened this week in digital marketing.

Today, we’re jumping into blog post optimization.

This is the final part of my new conversion rate optimization series. So far, we’ve covered landing pages, local pages, and ecommerce pages. Now, it’s blog post’s turn.

So, how is conversion rate optimization different for blog posts? Blog posts serve a unique function on your website, and need a separate CRO strategy that speaks to that.

Essential elements include: ► A headline ► Share buttons ► Related articles

Part three of my new four-part series on conversion rate optimization, this video will cover what you need to know to optimize your ecommerce pages for more conversions.

The primary function of an ecommerce page is to sell something, and for the purpose of this video, we’re looking specifically at product pages and the unique elements that make them successful.

In general, most product pages will have the following:

► Headline ► Product image ► Text designed to persuade users to buy ► Filters for different types of variables (color, size, etc.) ► Call-to-action

Ready to learn for free? Learn about local landing page conversion rate optimization in under 3 min and 11 seconds. This is part 2 of 4 in my conversion rate optimization series!

If you missed part 1, that is OK. You can view all 4 classes on the Ignite Visibility YouTube channel.

This week: Facebook rolls out a new app, LinkedIn makes it easier for you to show off, and Amazon advertisers are pretty happy with what they’re seeing. Here’s what happened this week in digital marketing.

Become A Landing Page Expert In Under 6 Minutes!

Who is ready to learn about conversion rate optimization? In this 4 part series I cover 4 of the most popular pages on the Internet.

In part 1, we cover the landing page! Make sure to like so you see part 2, 3 and 4 where I cover local pages, e-commerce pages and blog posts.

Become an expert in under 6 minutes.

Learn about the 7 second test
Learn how to format the perfect page
Learn about testing and modules

Like this video?

Have a questions or comment?

Leave it below!

CRO #marketing #digitalmarketing #conversionrateoptimization #paidmedia #seo

This week: We learn how many pieces of content are reviewed before a B2B purchase, LinkedIn adds new goodies to Sales Navigator, marketers can’t keep up with martech, and Google says there was no core update in February.

This week: Pinterest hits a new record, .com domains could get more expensive, and Yelp offers some great new features.

Here’s what happened this week in digital marketing.

This week: Microsoft lists SEO as a top skill, schema markup won’t get any easier, and wait until you find out how many SEOs feel secure in their jobs. Here’s what happened this week in digital marketing.

When it comes to marketing, often people ignore these 5 marketing metrics which are truly some of the most important.

Want to learn national media planning on the highest level? Learn from Jeff Fisher, one of the best in the business. In this episode of Ignite Visibility University Jeff discusses how to spend millions of dollars in marketing efficiently, discusses using celebrities, covers new methods of tracking and more.

Want to make your content go viral? John Lincoln teaches you how to go viral in 6 simple steps. John Lincoln has written a book which has a chapter on how to make content go viral. In this video converted to a podcast, he covers important points from his methods.

Paul Faust is an actor who has been on The Office, a fire fighter, an entrepreneur and a Partner at RingBoost. In this interview with John Lincoln, he discusses advanced tracking, digital marketing and his philosophies on living life to the fullest.

With speakable schema markup you can make your website talk. Learn all about it.

This week: YouTube adds a new feature that could preserve your income stream, Amazon sets yet another record, and a couple of SEO myths get busted. Here’s what happened this week in digital marketing.

The digital marketing news this week! Did you hear?

Pandora Launches Interactive Audio Ads
Report: 73% of Marketers Plan to Increase ABM Budgets in 2020. And 10 more stories!

I’m giving you the perfect 21 point on-page SEO checklist for 2020.

Things have really changed this year, and I think the biggest changes are yet to come. This video will take you through a step-by-step process to prepare the perfect strategy for the new year.

The digital marketing news this week! 9 new stories in under 6min and 28 seconds. What did you think of the news?

Ignite Visibility recently did a webinar on digital marketing in 2020. In the webinar, John Lincoln, Alan Bush, Eythor Westman and Dustin Baly cover SEO, paid media, email marketing and more. Watch this webinar now to have the perfect digital marketing campaign in 2020.

In this interview, John Lincoln and Nils discuss the biggest change in SEO history. Voice search, rich results and more. This is one episode you don't want to miss.

Holiday marketing is very important. This podcast will make sure you get it right! Learn how to plan marketing for 40 USA holidays in under 7 minutes.

This week: we dive into a new industry study, online holiday sales are expected to soar this year, Snapchat has a new ad format, and lots of marketers aren’t using personalization technology. Here’s what happened this week in digital marketing.

Learn how to steal your competitor's strategy and use it for your website. When it comes to SEO, you can learn a lot from people in your space who have invested in it over the years. There is almost always someone who is ranking better than you and for more keywords. In this podcast, we cover how to steal your competitors SEO strategy. There are 10 steps you can take to learn their entire SEO system!

This week, Google rolls out Shopping ads for YouTube, the page speed report is finally coming to Search Console, and virtual assistants ain’t what they used to be. Here’s what happened this week in digital marketing.

SEO is making a major shift going into 2020. With schema.org, Google Actions and increased competition, you need to have a cutting edge SEO strategy. In this podcast, John Lincoln covers the most important things you need to focus on to get results.

SHOW MOREThis week: new stats about holiday shopping online, Facebook rolls out dynamic text ads, and the FTC has a problem with a company that sold social media likes and followers. Here’s what happened this week in digital marketing.

In this podcast, John Lincoln covers the best ways to generate traffic and how to think about them, especially if you are on a tight budget. Learn more about steps to get fast traffic to a new website in this short podcast.

Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. BERT, short for Bidirectional Encoder Representations from Transformers, is Google’s latest update to its search system, and search experts are calling it the biggest update to the system since RankBrain launched five years ago.

This week: Facebook opens search ads to all advertisers, Snapchat sends dynamic ads into beta, and YouTube helps artists sell their merchandise. Here’s what happened this week in digital marketing.

This week: YouTube is testing a feature that lets you reserve ad space four months in advance, social ad spend overtakes print ad spend for the first time, and it seems like every platform has new targeting options. Here’s what happened this week in digital marketing.

Dixon Jones is a true expert in search engine optimization. In this podcast with John Lincoln, Dixon Jones discusses perhaps the biggest change to ever hit the SEO industry. There is a fundamental shift happening in the way search works that all businesses need to understand.

Push notifications for marketing purposes are being highly debated at the moment. Are they too spammy? Can you actually get a return with the initiative? What do the numbers look like? In this episode of Ignite Visibility University, John Lincoln covers push notifications for marketing and what he has learned through a series of tests. In this video, you will learn how to set push notifications up, what to watch out for, how to set up push notifications in a sequence, push notifications for marketing by sending one at a time, and much more. Listen to this episode on push notifications for marketing now!

In this Ignite Friday, we have 10 breaking digital news stories. A few of which are very important.

With this simple strategy you can concert significantly more website visitors. It's all about the approach.

This week: LinkedIn has new ad targeting features, Reddit rolls out new video ad updates, and the European Union’s top court has some bad news if you’re taking a short-cut to get cookie consent. Here’s what happened this week in digital marketing.

SEO tips time! The Google Search Quality Rater Guidelines are used by the manual review team to determine good content and bad content in Google. In this podcast, John Lincoln provides SEO tips based on the Google Search Quality Rater Guidelines so that you don't need to spend your entire day trying to read this massive document! These SEO tips from the Google Search Quality Rater Guidelines will help any website. Some are basic and some are advanced.

David Meerman Scott is an author of 11 books, a marketing and sales visionary, an investor and entrepreneur. In this interview with John Lincoln, he discusses his latest book, his career, his ideas around equity and his #1 digital marketing strategy. Listen now.

Nofollow links have always been a big topic in SEO. Recently, there have been some shocking changes to nofollow and SEO going into 2020. In this podcast, John Lincoln from Ignite Visibility discusses the changes to nofollow and SEO. Now, Google and Bing both look at the nofollow as hint, not an absolute directive. Also, the nofollow has some new attributes. Those are sponsor and UGC. These are things all people need to learn about nofollow links and SEO.

This week: Facebook has some good news for video marketers, Microsoft opens responsive search ads beta to all advertisers, and is Amazon cheating its own sellers?

Here’s what happened this week in digital marketing.

When it comes to creating a marketing plan for 2020, it is clear some things are shifting. In this podcast, John Lincoln from Ignite Visibility provides expertise from recent 2020 marketing planning sessions. Listen to get tips for marketing planning in 2020.

This week: Facebook has declared war on deepfakes, the old Search Console is history, and Google is treating nofollow links a little differently now. Here’s what happened this week in digital marketing.

In the latest edition of Ignite University, Red Headed Rebel's Scott Bintz discusses the in's and out's of e-commerce stores, how he built one from the ground up (in his very own basement) and what's up next for the Head Rebel. Don't miss this one!

Getting positive press can really help a business. Good news, getting positive press is not that hard if you have the right system. One of the ways to do this is by using HARO. But, it is all about how you use HARO to to get press. In this video, John Lincoln discusses how to use HARO as a strategy to get press for your business. John Lincoln has consistently gotten press using this website and it is one of the process we use at Ignite Visibility.

This week: Google is still penalizing sites that break the rules, Instagram wants to show us more ads, and we’re once again reminded that web traffic isn’t a ranking factor.

his week: podcast listening continues to grow, Twitter has a new ad format, and Shopify has a new toy. Here’s what happened this week in digital marketing.

Should you try YouTube Advertising for your business? Not only does John Lincoln answer this question, he also also tells you exactly what you will need to avoid COMPLETELY wasting all your money.

In this Ignite Visibility University Podcast, Tamara Tamara Kitic' Yarovoy and John Lincoln discuss how ABM (account based marketing) works and advanced strategies for delivering more value to the customer. Tamara has innovative strategies in this area and other areas of marketing you are going to love. Listen now!

This week: Google makes podcasts playable in search results, Alexa still dominates U.S. smart speaker market share, and don’t embed Instagram images on your website. Here’s what happened this week in digital marketing.

Want to become an influencer? This podcast will teach to become an influencer or subject matter expert in the space. Here is John Lincoln's #1 trick to become an industry influencer with minimal effort. If you are an expert looking for more reach online, this is for you. This simple process will save you time and increase your reach.

This week: Pinterest continues to grow, Snapchat makes it easier to run ads, Facebook has issues and take a guess at what’s not a ranking factor. Here’s what happened this week in digital marketing.

News websites have taken a big hit from Facebook and Google, so many people are questioning how to continue to have success with the business model. So the question becomes are online news sites doomed? In this podcast, John Lincoln answers that question.

E-Commerce SEO has changed over the years. In this podcast, you will learn 9 incredibly important strategies for e-commerce SEO in 2020 and beyond. The first e-commerce SEO item you want to do is dynamic optimization. Dynamic optimization is so important for e-commerce SEO. Next is internal linking.

This week: Amazon’s Prime Day was big (and lasted for two days), DuckDuckGo continues to gain market share, and Snapchat had a great quarter. Here’s what happened this week in digital marketing.

Facebook Adds New Details to “Why Am I Seeing This Ad?” Feature. Also this week, influencers ain’t what they used to be, YouTube is making it easier to generate income, and wait until you hear about what Google is putting in some Shopping ads.

As the Global Director, Digital Marketing & Strategy at Qualcomm, Jessica Jensen leads strategy for the portfolio of digital marketing channels. In this interview with John Lincoln, Jensen breaks down what drives her, how she came to be a Global Director, her philosophies on social media marketing and how she measures success. She

In this podcast, John Lincoln and Jay Abraham discuss key business concepts that are sure to double your revenue. Jay Abraham is one of the top marketing leaders in the world. Jay has spent his entire career helping executives solve problems and fix business. His unique approach to business strategy consulting has significantly increased the bottom lines of over 10,000 clients worldwide. He has been featured in USA Today, New York Times, Los Angeles Times, Washington Post, and San Francisco Chronicle.

This week: Google plays hardball with a competitor, people love shopping with smart speakers, and Facebook has some more opportunities for content creators to earn revenue.Here’s what happened this week in digital marketing.

Nancy Behagat shares how to become a VP at a fortune 50 company, how to deal with emerging trends in marketing, challenges in marketing and more. A big thank you to Nancy for taking the time to sit down with Ignite Visibility CEO, John Lincoln. Nancy Bhagat is a seasoned marketing and business executive who has held some of the most coveted positions in technology. From VP of the Incubation team at Intel to VP of Global Marketing Strategy at Intel to SVP, CMO at Macromedia to SVP, Global Marketing at Computer Associates, Nancy holds a wealth of knowledge on the inter-workings of successful businesses in the space. In this Ignite Visibility University Podcast,

Every website has the opportunity to create a Google disavow file for SEO, but not many people take advantage of it. Why? In most cases they just don't realize the impact blocking links for SEO can have on website. It is very important that you take the time to use the Google disavow tool to disavow links.

In this podcast, John Lincoln covers how to safely maintain a Google disavow file and how to disavow links on bi-weekly or monthly basis. There is a lot to know about the process to disavow links using the Google disavow file. John Lincoln covers 10 steps that will help anyone who is looking to get the most out of this file. Good luck with your link disavow work!

In this podcast interview, Brian Dean from Backlinkco discusses some of the secrets behind the business. He goes through why he deliberately forces people into an email funnel, how he uses industry studies to build links and goes into some very cool strategies for YouTube.

So you have an idea? Awesome. Many people have ideas. The hard part is actually making it happen!

In this video, John Lincoln discusses the basics of creating an executive presentation and selling your idea internally. This is one video that can help anyone who is new to presenting and wants to understand how management likes to review information. If you use this structure, you are sure to have some level of success.

Companies are relying too much on big data and making big mistakes according to @Forester
You can now buy podcast ads right through @Spotify
@Facebook is removing important features
@Pinterest launches a really cool new e-commerce tool called Complete The Look
We learn @Amazon e-commerce sales are down significantly year over year and where all the major media dollars are going online
Marketers are winning with local data
@Google is now putting @YouTube video timestamps in search results
@John Mueller says dynamic rendering is a passing fad and also says sites do not have an authority score. John can you comment please?
Google says portal websites don't get an advantage
Google updates keep coming!

What did you think about the news this week? Comment below and like so you get the news in your feed next week.

ecommerce #marketing #news #digitalmarketing #seo #searchenginemarketing #sem #socialmediamarketing

Here is how you target the right keywords for SEO and search engine marketing in 2019. This is the most important first step in any good search engine marketing campaign. In this video, John Lincoln from Ignite Visibility gives you his process for targeting terms. From competitive analysis to data to organization to segmentation, all of this really matters. This is class 1 of 2 in this series

So you want to know the method to target thousands of new keywords on your website? Assuming you have watched the first video in this series (https://youtu.be/B61abJWzBYg) this is your next step. In this video, John Lincoln discusses how to target new terms, after you have selected them, on your website. With this strategy, you can target thousands of new keywords on your website. https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/

This week: there’s yet another update from Google, Americans are spending more time with mobile than with their television sets, and the HTTPS ranking signal may be more important than you realize. Here’s what happened this week in digital marketing.

John Rampton is an Entrepreneur, Connector and Online Influencer who runs multiple businesses. In this interview with John Lincoln, John Rampton tells his story and reveals his specific system for scaling businesses. In addition to that, John Rampton and John Lincoln discuss advanced digital marketing strategies that any marketing department or business owner can appreciate. This is one Ignite Visibility university podcast you don't want to miss! https://ignitevisibility.com/

This week: a popular brand gets caught using black hat tactics, Instagram advertisers can now convert influencer posts to ads, and wait until you hear about how much podcast revenue increased last year.

Most people do not know about this one. This simple strategy can have massive impact on your business and even double your close rate. After someone fills out a lead on your website, the customer journey is not over. That is why it is critical you take the time to follow these steps. Learn how to boose your online close rate 50% with this simple tip.

This week: Google will show favicons in search, people aren’t using Facebook more than they used to, and wait until you hear about how many B2B professionals prefer webinars over other types of content.

You can now see LinkedIn competitors ads
New bidding comes to AdWords
Google tells us more about content and rich results for SEO.
We find out how much influencers get paid!

And 5 more stories.

What did you think of the news this week?

Comment below.

#digitalmarketing #content #linkedin #news #advertising #seo #marketing #sem #adwords #google

Rand Fishkin has an amazing story. In this interview with John Lincoln, he tells all. His journey with Moz, his plan for Spark Toro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption.

This week: Facebook’s new tool may affect the way you do business, Google will show ads on its mobile home page, and chatbots are earning businesses some serious bucks. Here’s what happened this week in digital marketing.

Paid media is changing faster than ever. In this video, John Lincoln covers starting with a small paid media campaign and the journey to a mature campaign. Lincoln also covers new or mature markets and how your paid media strategy differs for each one. This can help anyone getting started with paid media in 2019. We'll cover Google Ads, Facebook, Instagram, programmatic, YouTube and more.

This week: younger folks opt for “no-click” search results, Bing Ads is rebranding, and podcast ad revenue is on the rise. Here’s what happened this week in digital marketing.

Voice search and voice-activated devices are taking off! By 2020, it’s predicted that 50% of searches will be done by voice. Forty percent of adults now use voice search once per day and voice commerce was a $1.8 billion retail segment in the U.S. and $200 million in the U.K in 2017. Clearly, the use of voice search is exploding, and that's why you need to attend this free webinar featuring 3 industry experts. Join us for Ignite Your Voice, a free webinar that will teach you how to capitalize on voice search for marketing. Speakers include John Lincoln, CEO of Ignite Visibility, Lex ten Veen, EVP Strategic Partnerships of Uberall and Andrew Bressers, Vice President of Sales of Shopper Approved. This powerhouse of speakers will cover the most important data, strategies and action items for voice search in one hour.

You are 25. You get thrown into a meeting WAY over your head. Everyone in the room is an executive with 15+ years experience. It is your turn to present. GO. I've been there. SO MANY TIMES! Why do we not take the time to properly coach the youth on how to thrive mentally in these tough situations? Why do business not properly train and prep for these scenarios? Here are my top tips for succeeding in meetings.

This week: Twitter ad revenue spikes, an AMP WordPress plugin now supports Stories, and wait until you hear how many people are using voice search these days. Here’s what happened this week in digital marketing.

Do not even think about underestimating the value of title tags in 2019. Title tags are so important for SEO. In this video, John Lincoln covers title tags for SEO in 2019. Watch this video to learn about title tags for search engine optimization. John gets very excited about the topic and you should be excited as well! By the end of this video, you will be an expert on titles, get better click through rates and perhaps improve your time on site.

(Podcast) Want to know what is really working in 2019 for marketing? Jesse Ness, Director of Growth Marketing at Ecwid, walks us through some of the best practices that have allowed the Ecwid business to grow. Outside of this, Jesse also talks about Chatbots and why he is so excited about them right now. Jess is an industry veteran and this is one podcast you don't want to miss.

This week: Pinterest is on the rise, Snapchat is on the decline, and the Yoast plugin has a great new feature.

So you are ready for a new SEO strategy? Well, this is for you. This SEO strategy known as the keyword multiplier system was presented on at the Traffic and Conversion summit and has even been discussed by some heavy hitters in the industry.

You want to have a successful event with raving fans? A great person to learn from is Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. In this podcast, John Lincoln interviews Mary about her career and what it takes to build a large event in a niche industry.

John Lincoln solves the hardest problem in search engine optimization in 3 min and 15 seconds. This strategy works and will help you reach your SEO goals.

This week: Google has a new toy, your pages blocked by robots.txt can still get indexed, and a new survey has lots of stats about online shoppers.

Franchise marketing has really changed in the new digital world. There are new ways to attract franchisees and build them marketing programs. In this video, John Lincoln from Ignite Visibility covers the basics of marketing for franchises.

This week: LinkedIn has a new targeting option, Google explains neural matching, and AMP for email has finally arrived. Here’s what happened this week in digital marketing. Don't miss the webinar!

John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms on the Ignite Visibility University Podcast. Learn how Lori has built a passion based business that helps people around the world through fresh produce.

(BIG NEWS THIS WEEK) Google March 12 Core Algorithm Update Shakes Industry (New Data)

Big news in digital marketing this week. Facebook rolls out new ad metrics and Google is going to charge you more!

Getting started with search engine optimization can be very confusing. In this video podcast, John Lincoln breaks down search engine optimization into simple steps. By the end of this video, you will have a good understanding of how search engine optimization works in 2019.

Big news this week! Instagram has released local business pages and the social media ad networks make major updates!

You need to learn this! Learn how to optimize for assistants and Google voice search.

This week: consumers want authenticity in ads, marketers want authenticity in influencers, and Facebook has a new advertising option.

A ton of stuff going on in digital market news. You have to watch this whole video because, towards the end, it gets pretty interesting!

It's not hard to get more customers than you can handle if you have the right plan of attack

Get in on this fast! Live video coming to LinkedIn and more.

Learn how to implement your first industry study to boost your business.

This week: LinkedIn shares platform analytics, GMB gives you a new way to respond to reviews, and paid search continues to grow. Here’s what happened this week in digital marketing.

The law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform. Here’s what happened this week in digital marketing.

Learn exactly what Black Hat SEO is and why it can be detrimental to your brand.

This week: AI is on the rise, marketers are increasing ad spend on LinkedIn, and wait until you hear about how many people use Instagram Stories every day.

Competitors are bidding on your branded terms in AdWords taking up all your real estate, what can you do about it?

This week: Google Chrome is making developers unhappy, LinkedIn has a new ad targeting feature, and plenty of people say Facebook doesn’t get their interests right. Here’s what happened this week in digital marketing.

This week: Instagram influencer marketing is on the rise, DuckDuckGo continues to enhance its service, and wait until you hear about how much consumers spent during the holiday season last year.

No matter what profession you're in, you have to stay mentally strong.

Do you want to know the ONE process that will radically change your business and improve it over time?

Are you ready to surpass your 2019 digital marketing goals and get results? Don't miss these tips!

This week: DuckDuckGo hits a new milestone, there’s a new way to advertise on Quora, and businesses can now schedule videos directly to Instagram. Here’s what happened this week in digital marketing.

Learn exactly what you need to know for search engine optimization in 2019.

This week: Online sales soar, good news for Instagram advertisers, and there’s a new bidding platform for Amazon ads.

Here’s what happened this week in digital marketing.

This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake. Here’s what happened this week in digital marketing.

Want to have the perfect social media marketing strategy for 2019? In this video, John Lincoln covers some of the most important factors for social media marketing. It is important to consider things like your community building strategy, your performance advertising strategy, your social media campaign strategy and more. When thinking about your social media marketing strategy, make sure you focus on these important points. Social media marketing is now really about creativity that cuts through the clutter and social media advertising.

Google My Business is becoming more prominent in search results. Learn some of the new Google My Business features you should be taking advantage of for this year.

This week: Bing beta-tests a new UX tool, consumers like recent reviews, and a few companies tell us about popular topics and trends. Here’s what happened this week in digital marketing.

LinkedIn advertising is getting better than ever. In fact, 2019 could be the year where we see the best returns from the platform. When it comes to LinkedIn, there are many ways to target customers. First, you can do simple ads in the sidebar of the feed.

This week: Bing beta-tests a new UX tool, consumers like recent reviews, and a few companies tell us about popular topics and trends. Here’s what happened this week in digital marketing.

Contact forms are incredibly important for lead generation - and if you don't do them right, you're setting yourself up for failure. In this video, I'll go over how to set up contact forms that are effective for both you and your sales team.

This week: Facebook explains its search algorithm, WordPress rolls out a major update, and Amazon ad spend soared on Cyber Monday. Here’s what happened this week in digital marketing.

This week: New insights on last year’s holiday ad spending, AMP Story Ads are out of beta, and it sure looks like the Google search algorithm has a bug. Here’s what happened this week in digital marketing.

Online lead generation can be tough. But if you have the right pop up strategy in place, that can make it much easier. What people do not realize, is that online lead generation is about meeting the prospect at the right place and the right time. A simple pop up can help do this.

This week: Google rolls out new ad position metrics, Oracle has a new tool for pre-bid ad filtering, and holiday sales are projected to hit a new record. Here’s what happened this week in digital marketing.

This week: Consumers opt for brand familiarity over search rank, more marketers are shifting ad dollars to Amazon, and Quora has a new bidding strategy. Here’s what happened this week in digital marketing.

This week: Facebook Attribution emerges from beta, backlink IP addresses don’t affect search rank, and Snapchat is still the most popular social platform among teens. Here’s what happened this week in digital marketing.

This week: Facebook is facing a lawsuit from advertisers, marketers are shifting ad budgets from Google to Amazon, and Google launches AdLingo. See a demo video here: https://ignitevisibility.com/ignite-friday-facebook-faces-lawsuit/

This week: Facebook has a new tool for partners, Google shuts down the social media site you never used, and wait until you hear about how much marketers are spending on video ads.

In this video, John Lincoln talks about how to use review sites and aggregators to support your digital marketing strategy. This innovative video gives out of the box strategist for you to try.

This week: Reddit hits a milestone, Snap rolls out a new ad format for the holidays, and wait until you hear about how much Google paid Apple to remain the default search engine on Safari. Here’s what happened this week in digital marketing.

In this video, John Lincoln addresses the question, "Is SEO Dead?" In his direct response, John Lincoln does his best to take a non-bias approach and give marketers a real answer.

Learn how to get online reviews for your business and learn how to deal with bad online reviews.

This week: Adobe buys Marketo, digital ad spend is more than half of all ad revenue, and Google updates its image search algorithm. Here’s what happened this week in digital marketing.

Cross-channel marketing - How to combine your Google and Facebook audiences for more effective campaigns.

This week: Facebook has some new goodies, Pinterest reaches a new milestone, and Google makes it easy for you to split-test AMP landing pages. Here’s what happened this week in digital marketing.

This week: LinkedIn rolls out a paid media worksheet, a recent survey shows Facebook engagement is dwindling, and Google has a new search engine. Here’s what happened this week in digital marketing.

Thinking about digital media buying? In this video turned Podcast, John Lincoln discusses digital media buying, why it is the future and how online media buying agencies work.

This week: LinkedIn introduces automated bidding, YouTube is making non-skippable ads available to all creators, and wait until you hear about how much video ad spend is expected increase over the next five years.

This week: Facebook rolls out a new video creation tool suite, customers want brands to be more transparent, and Google has some advice if you’re moving from HTTP to HTTPS.

Want to increase sales on your eCommerce website? In this video, John Lincoln from Ignite Visibility covers how to increase conversions once your visitors enter your eCommerce checkout process.

This week: Google gains in smart speaker market share, Pinterest is attracting back-to-school shoppers, and wait until you hear about how many EU domain visitors granted GDPR consent. Here’s what happened this week in digital marketing.

You want to grow your business online? This is the way to do it. In this video, John Lincoln covers important and modern strategies to scale what is working in digital marketing.

Google releases the medic update, Facebook is rolling out new features for business pages, Snapchat takes another hit, and Pinterest has a new video ad format.

Innovative E-Commerce marketing strategy to crush holiday sales numbers from last year. In this Podcast, John Lincoln covers 8 of his favorite E-commerce marketing strategies to crush your holiday sales numbers from last year. Watch the full webinar https://youtu.be/CFeExluV1Do or learn more about Ignite https://ignitevisibility.com

This week: Google confirms yet another update, Facebook updates video ad metrics, and Square has a new toy. Here’s what happened this week in digital marketing.

This week: Facebook shares tank, podcast revenues are soaring, and the mobile-first index still has a long way to go. Here’s what happened this week in digital marketing.

When it comes to Instagram marketing, many people feel it is not the right fit for business to business type of companies. But the fact is, they are wrong. Instagram marketing can be very effective for B2B.

This week: the top reasons people unfollow you on Twitter, Amazon hit the jackpot on Prime Day, and some eye-opening new stats about PPC. Here’s what happened this week in digital marketing.

This week: Facebook takes AR to the next level, Instagram expands ad offerings, and Google can help you track down thieves. Here’s what happened this week in digital marketing.

Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals.

Pay Per Click Advertising is one of the best ways to drive sales online. In this video, learn how to run a B2B pay per click advertising campaign that converts. https://ignitevisibility.com/services/pay-per-click-management/

This week: Instagram releases a slew of new features, a Facebook deadline is fast approaching, and Google adds a new report to its repertoire. Here’s what happened this week in digital marketing. https://ignitevisibility.com/google-speed-update-new-features-instagram/

Link building for SEO is very hard, if you don't know what you are doing. In this podcast, John Lincoln covers link building for SEO and provides a simple strategy that works. https://ignitevisibility.com

This week: Instagram hits another milestone, Google Home speaks Spanish, and wait until you hear how much click fraud is out there. Here’s what happened this week in digital marketing.

John Lincoln discusses Google Advertising and key takeaways from the Google Digital Breakfast Event hosted by Google and Ignite Visibility on 2-27-18. Learn about the customer journey, new audiences, mobile and video creative.

This week: Instagram reaches a new milestone, YouTube has some new testing toys, and the Supreme Court just dealt a blow to e-tailers. Here’s what happened this week in digital marketing.

This week: Podcast revenues reach new heights, Instagram adds e-commerce support, and strategists love location targeting.

Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul.

This week: GMB is adding new post types, Instagram spills the beans on its feed algorithm, and e-commerce sales continue to rise.

You want more featured snippets for your website? Well, here is how you get them. In this Podcast, we cover Google featured snippet data that will help you rank in this coveted area of Google.

Every website wants to have a higher domain authority. If you have a higher domain authority, you can rank better for targeting terms. Learn more about Moz domain authority.

This week: Pinterest is growing faster than many had expected, Google beats Facebook in mobile referral traffic, and Bing Ads now offers in-market audience targeting. Here’s what happened this week in digital marketing.

GDPR (General Data Protection Regulation) is very important. In this podcast, we cover GDPR compliance requirements for businesses, with a specific focus on marketing.

This week: Facebook launches an influencer marketplace platform, Twitter has a new ad network, and Google Trends gets an update. Here’s what happened this week in digital marketing.

This week: Facebook introduces new reporting tools and a Stories ad format, Google shortens its search snippets, and Amazon tests the remarketing waters. Here’s what happened this week in digital marketing.

Bounce rate is one of the most important indicators of website success. Learn what bounce rate is, what your bounce rate should be by industry and how to improve your bounce rate.

This week: Instagram announces new features, Facebook pushes more Live video, and Google unveils responsive search ads, image guidelines, and more. Here’s what happened this week in digital marketing.

John Lincoln, CEO of Ignite Visibility and Dustin Baly, Head of Email Marketing at Ignite Visibility, unleash the perfect email marketing strategy to grow your business. This episode is taken directly from the webinar.

What people don't know...

Email marketing is working better than ever.

Almost a resurgence of the digital marketing practice.

Social media has actually made email marketing more effective!

Now that people are spending so much time on social media communicating, whether it's through the wall or a messaging system, there's less competition in the inbox.

The reduced competition due to the rise of social media communication has made email marketing a stronger channel than in years past.

All businesses should be doing the following things.

Actively growing and segmenting their list(s)
Setting up automation for onboarding new customers and staff
Using automation for internal processes and education where necessary

And more

A drip email marketing campaign can make a major impact on your business. In this Podcast, John Lincoln discusses how to use a drip email marketing campaign to improve your business.

This week: you should change your Twitter password, Snap sales slump, and Google has a new ad type. Here’s what happened this week in digital marketing.

Learn everything that happened at Facebook F8. In this update, John Lincoln provides the Facebook F8 News. There was so much that happened at Facebook F8.

LinkedIn advertising is better than ever. Sure, it is still a little expensive and clunky, but more and more brands are flocking to it for good reason.

This week: tech companies report great earnings despite some bad press, micro-influencers love Instagram, and Facebook is giving video creators more ways to put cash in the bank. Here’s what happened this week in digital marketing.

This is a great SEO strategy. In this podcast, I’ll take you through a tried-and-true system grow SEO traffic and results.

The old debate, Bing vs Google for SEO. In this podcast, John Lincoln covers Bing Search Engine History, what is the common between Bing and Google and what is different between Bing SEO and Google SEO.

Conversion rate optimization is an art form. With the right CRO strategies, you can turn a dying website into a profitable one fast.

When it comes to conversion rate optimization, the most important thing is to understand the customer journey and better refine your website to adapt to that. In this podcast, John Lincoln from Ignite Visibility covers heat maps, content analytics, in-page analytics and pop ups. Watch now to get more conversions and improve your site.

Did you know you can rank #0 in Google? That means above the #1 ranking position in the normal Google organic search results. In this podcast, John Lincoln from Ignite Visibility covers how to rank #0, also known as a featured snippet in Google

Did you lose your website traffic? Here is a video by John Lincoln from Ignite Visibility that will help you get it back.

There is a lot that you need to check. You need to check your analytics, Google search console, your keyword rankings, MozCast, and more.

Customer journey mapping has been done in so many different ways, people are confused on what it exactly is! In this podcast, John Lincoln from Ignite Visibility discusses customer journey mapping, how it works and how to set it up for your business. If you are not doing customer journey mapping, you should be.

Learn about 404 errors! What is a 404 error? How to use 404 errors to your advantage? How to reduce 404 errors?

Internal linking strategy for SEO can really help your rankings! In this podcast, we cover.

What is an internal linking strategy for SEO? How to do an internal linking strategy for SEO? How to get internal linking SEO results?

What is a robots.txt file? In this podcast, John Lincoln gives on overview of the robots.txt file for SEO.

John Lincoln from Ignite Visibility covers remarketing, one of the best ways to run ads online. Remarketing cookies people who come to your site and allows you to message on them through networks around the internet. Learn how remarketing can help your business and why you should be doing remarketing.

In this podcast, John Lincoln from Ignite Visibility covers how to get more traffic from old website content. This is a process that works very well to boost individual rankings, as well as overall website rankings. Watch the video now to learn how to get more traffic.

In this Podcast, John Lincoln covers how to use email marketing to generate leads and become an influencer.

Learn more about fetch as Googlebot now. In this Podcast, John Lincoln gives an overview of the fetch as Googlebot tool.

In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this podcast, John Lincoln walks you through these touch points.

In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey.

This podcast will teach you how to do keyword research.

When doing Google SEO keyword research you generally want to start with a few core terms that are going to convert. After that, you want your Google SEO keyword research to become a bit more broad. This is going to allow you to expand your reach and get into new areas.

When it comes to international SEO and local SEO, webmasters often want to use IP location detection and redirects.

When it comes to email marketing automation, there is a lot to know. First, you need to determine your goal. Next, you need to map it out. Finally, you need to execute. Once it is running, you have to review and refine.

There is a lot to know regarding creating website popups. You can serve website popups by landing page, by device, by location, by referral source and so much more.

In this podcast, John Lincoln covers one SEO strategy that you must do.

There are so many SEO strategies out there in the world. This is one great and can result in some quick wins.

Amazon Seller Central vs Vendor Central! This podcast covers all the important points of Seller Central and Vendor Central!

When it comes to brand searches and direct traffic, they can really help your business and your rankings in Google. Direct traffic is already seen as a ranking factor on some level and a strong brand also helps, but Google has not specifically said brand searches help.

If you want to improve your click-through rates, this is the podcast for you. Google Search Console shows you your impressions and CTRs. You can determine what pages have a bad click-through rate and which pages have a good one! Then, you can improve the pages with a bad click-through rate.

There is a lot to know about long-form content. In this podcast, John Lincoln covers long-form content and how it relates to SEO. John Lincoln from Ignite Visibility provides all the details you need to know to get your long-form content ranking. We are talking images, h1, h2, linking and so much more! Watch this video to learn how to be the best at long-form content.

Have you done a social media audit lately? A social media audit can really put things into perspective.

In this Podcast, we tell you how long SEO takes. John Lincoln, CEO of Ignite Visibility and the 2017 Search Engine Land Search Marketer of the Year answers the question, How Long Does SEO Take!

The amount of time really matters on the website. How old is the site, does the website have a penalty, where is the website ranking, what are the competitors doing! There is much to think about, when considering how long does SEO take.

Review schema can help you get review stars in Google and increase your CTR and general branding. Learn how this works.

If you want to learn how to start a blog, this is the perfect podcast for you. John Lincoln, CEO of Ignite Visibility, gives details on how to start a blog that your industry will love.

Want to learn how to start a website?

In this Podcast, John Lincoln covers how to start a website from scratch. While the video doesn't cover everything, it does cover 10 important factors for starting a website and getting it going.

You need a good domain name, you need to optimize the site, you need to set up your tracking, you want to launch social media profiles, you want to have ads going and more!

Local lead generation services really take making sure you know the right keywords, you have the right strategy, you are specific and more.

Local lead generation services Include Schema.org Making sure you have great copy Embedding a map And more

Listen to this Podcast by John Lincoln to learn more about local lead generation companies and local lead generation services.

Facebook CPM stands basically means how much you pay for 1,000 impressions on Facebook. If you pay less for your CPM, you can get a better return. But, you also want to pay for Facebook CPM in an audience that has the highest CTR and conversions.

Facebook CPM is an important part of the advertising platform. Little tricks make a big difference. You need to have good images, great text, a call to action and amazing targeting.

Learn more about Facebook CPM in this Podcast by John Lincoln from Ignite Visibility.

In this video, John Lincoln from Ignite Visibility talks about how to build a chatbot for your website or build a chatbot for Facebook.

Building a chatbot is not a simple task. You have to think about the main purpose of the chatbot, what do you want it to respond to, how should you channel the user into the next step, at what point do you hand them off to the right person, do you integrate an appointment setting feature. When it comes to chatbots, you can really mess up if you don't have the right sequence in place.

What is a backlink? Well, it is a link from one website to another website. Backlinks come in all shapes and sizes.

The best backlinks are editorial links from authoritative websites. If you want to check your backlinks, you want to look for these links (being the best) and really all the other links need to be evaluated.

Google has made SEO and website builders have made SEO incredibly complex. Because of this, there is a massive field called technical SEO.

Want better returns in your digital marketing? It is 100% possible, but you have to scale! If your budget stays the same, how can you grow?

The Google Display Network is getting more advanced. But many of the strategies used are too basic, and result in companies wasting a lot of money.

With these same video marketing strategies, we have been able to generate over 159,000 videos for key videos by distributing them through the web. Think of what that can do for your business!

Want to know what a good click through rate is by industry, season and channel? How about the difference in click through rate for SEO, PPC, display, Facebook and more! In this video, we cover what is a good click through rate.

AdWords Extensions can significantly impact your bottom-line when it comes to pay per click marketing. In this video, we cover all the different options and even show examples.

Want to increase your page speed? Well, this video is for you. In this video, we go over the most important tips for increasing page speed on your website.

If you want to have one of the biggest and most successful SEO sites in your industry, you need to have an expansion and scale mindset

Looking for eCommerce tips to increase your sales? These eCommerce tips can really help your conversion rate optimization.

Ready for the rebranding strategy you need to have success?! In this video, we cover rebranding strategy and how to move to a new domain.

Improve SEO Fast, How To Fix Common SEO Errors (Veteran Tips That Work)

SEO in 2018 is different than years past. That is why in this SEO guide we cover all the most important items now.

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This week: people are standing by their man (Mark Zuckerberg), Pinterest is giving business users a profile page makeover, and responding to user reviews can increase your conversion rate. Here’s what happened this week in digital marketing. https://ignitevisibility.com/facebook-google-news/