New Construction Marketing Podcast: Recent Episodes

Anya Chrisanthon

New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.

Be sure to follow me on my new Podcast-Anewgo of New Home Sales

And you can always watch episodes at https://anewgosell.com/podcast

Happy Holidays and Happy 2023 and I'll see you on the other side!

Joe is a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster comes from his innate entrepreneurial spirit.

Unlike most CEOs in our industry, Joe places as much emphasis on marketing a space as he does on the design of a space. He has honed a science that enables homebuilders to increase absorption rates and maximize options sales, and for multifamily developers, increase occupancy rates while maximizing their square footage lease rates.

Joe has created strategic partnerships with top industry leaders and research firms to offer the most comprehensive and effective design and merchandising tools in the industry. His Visions and High Impact Home editions include an in-depth look into generational divides, 55 plus, millennials, multi-family, and student housing. Joe continues to be in demand as a new home trends educator, judge, and speaker for multiple local and national homebuilder associations, including ABC, SEBC and International Builders Show.

Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.

National Speaker Hall of Fame
Top 15 Highest Rated Speakers for Virtual Events
Top 50 Sales Keynote Speakers
Top 25 Most Influential Sales Leaders
Minnesota Speakers Hall of Fame
Certified Speaking Professional (CSP) - Top 10% of World's Speakers
Bestselling Book - Awarded Sales Book of the Year
Inc. Magazine Entrepreneur of the Year Finalist

Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.

The National Speakers Association inducted Sam into the National Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers. He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, and he is also a member of the Minnesota Speakers Hall of Fame.

Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

Ladi March-Goldwire is an uber passionate entrepreneur. Industrial Hemp and Self Care enthusiast. Mental health advocate. ICC Certified Building Code Administrator/Official. General Contractor. Real Estate Developer. Property Adjuster. NAMI Board Member and Mind Over Matter cofounder. Featured in Florida Business Journal and named Honorable Mention in Advantage Magazine 50 Most Influential People to Know. Member of National Coalition of 100 Black Women. Equal Pay for Equal Work Plantiff and Advocate. Mother. Empower. Supporter of others, career focused, and author.

Connect with Ladi on LinkedIn or email ladiagoldwire@gmail.com

Meghan Lynch is the Founder and CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan and the team at Six-Point provide clients with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Their flagship program is Solve for Y, which combines branding and marketing best practices with the guidance, education, and change management that second-stage companies need. Six-Point further supports their clients with CMO-level strategic oversight, budget management, and marketing plan execution to help companies punch above their weight. In addition to her brand strategy work with Six-Point, Meghan is a sought after speaker. She was named an Enterprising Women of the Year in 2019, and enjoys testing her limits as an endurance runner.

Today's episode is brought to you by the Annual Lasso Round Up. Join me and 7 new home sales and marketing experts this Friday, December 10th at 12 EST for top new home sales tips for 2022.

www.AnyaChrisanthon.com/lassotips to register and visit www.AnyaChrisanthon.com/126 for full show notes.

My guest today is Mickie Kennedy who is the Founder of eReleases and is an expert at helping small businesses, authors, and startups to increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.

Zillow's Brett Steele shares findings from recent survey. A global pandemic, historic economic change and unprecedented home value growth have been hallmarks of the past year. But while these large-scale changes have shifted the housing market landscape and have the potential to reshape homeowners’ preferences over the longer term, many behaviors and attitudes remain the same as they always have.

Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing! 😂

For full show notes please visit www.anyachrisanthon.com/124

Today I am chatting with David Scheppler with Apex Chat about....well-chat! We all know that 99% of consumers begin their home search online and it often takes place on a Friday night between the hours of midnight and 3 am. If your organization offers online chat-is someone available at 3 am to answer your customer's inquiries?

Because there is nothing worse than initiating a chat, but they just leave you hanging.... That's why Apex Chat offers both chat bots as well as human operators who are ready to respond to your prospects' inquiries and to set up the next appropriate steps with them.

The best part is-it won't cost you an arm and a leg! In fact there are no monthly fees-they only charge you if they're able to pass a qualified lead on to you. Yeah-you heard that right! And right now you can get 50% off your initial set up fee when you use this link to get started.

On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding.

Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer’s most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization’s brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes’ business units. Cooper also oversaw the brands for eight of Oakwood’s sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns.

Jennifer’s work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019.

She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX.

Debra Wyatte is the Chief Experience Officer with Cecilian Partners. She brings well over a decade of customer experience expertise working with community developers, production home builders, and Homeowner Associations. On today's episode we're talking how to leverage lifestyle or social capital as a marketing tool.

Debra Wyatte holds a Bachelor of Science in Park and Recreation and Tourism Management from Indiana University. She is an active member of the Urban Land Institute at national and local levels. She is a member of the Community Development Council (CDC) Green and Building Healthy Places Committee in Colorado.

To learn more about the XO (software that provides a single platform for community developers and home builders to unify experience (X) and operations (O) data) please visit: www.anyachrisanthon.com/xo

This Episode is extra special because Abby actually trained me when I first started in new home sales back in 2013. We worked for the same builder. Abby Cornelius has had an incredible career in homebuilding industry and she's done it all-from new home sales, to a sales manager and now she is a land acquisition manager.

Today we're chatting about the 3 pillars of a top performer. Whether you're in sales, management or marketing role-this episode is for you! Stack your pillars to increase results. We're digging into self management, customer experience and business strategy. You'll discover where your strengths are and opportunities to level up!

To learn more about Abby connect with her on LinkedIn

Brian Barrett is the owner of the performance marketing agency, OCT Performance Marketing, and the marketing product company, automatd.digital. He is also a founder of Virtually There, a tool that allows homebuilders to conduct better online appointments-a topic we're discussing on today's podcast.
His diverse career path has consisted of roles in accounting, business analysis, and digital marketing. Over the years, Barrett has held prominent positions at Shea Homes and Apple, before acquiring Oak Creek Trail in 2018 and forming Automatd.Digital in 2020.
Brian is a former All-American soccer player and a graduate from Winthrop University in South Carolina. He later received his MBA from Arizona State University, where he transitioned his professional focus from accounting and business analyst to digital marketing. In his current role, Barrett serves some of the top homebuilders in the nation, creative agencies, and nonprofits with the latest digital marketing trends and cutting-edge technology. He is known for combining his creative and analytical skills to form meaningful customer interactions and produce measurable results.
Brian lives in Northeast Mesa and is an avid biker and outdoor enthusiast. He enjoys spending time with his four boys, his wife, and two dogs.

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118

The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV.

She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make.

To learn more about Christina, check out her Podcast.

Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness.

Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today.

We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.

For full show notes please visit www.anyachrisanthon.com/115

Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland

Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers.

Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders.

Connect with Alexis at audine@grouptwo.com

PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California.

PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships.

Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing.

Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management.

Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

Two opportunities to join me in person next week:

Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina
Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow

Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit.

Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years.

Connect with Tyler on LinkedIn

Molly White is a Digital Strategist at ONeil Interactive and she is a passionate early adopter. She helps clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.

On today's episode of the New Construction Marketing Podcast we're talking home builder website benchmarks for 2020. ONeil Interactive specializes in home builder websites and they've compiled this the data to give us a snapshot of customer behavior online.

Today's episode is brought to you by The New Construction Marketing Academy. If you want to learn how to automate your follow up from contact all the way through settlement and build a pipeline of referrals, than this self-paced online course is for you!

Stanley Souder is my guest on today's episode and we're talking how to stay on top of your sales game during a hot housing market. It's easy to convince yourself of your own greatness when the houses are practically selling themselves and it's easy to become an order taker in the process. We discuss what you can do today to ensure success in sales even when the market turns and Stanley talks about his tips to stay motivated and prevent a burnout.

Stanley is an Area Sales Manager with extensive expertise in successfully exceeding quotes and building effective teams that not only perform at high levels but enjoy working together.
He currently manages 12 Sales Consultants across 4 communities throughout the Charleston Market. Since joining the team he has helped onboard 3 new hires and increased sales numbers week after week. He currently manages one of the fastest growing areas in Charleston, South Carolina. His passion is not just meeting quotas but building an environment where each member of his team feels valued, appreciated, and challenged to be their best.

Key Achievements as a Sales Consultant: • Presidents Club 2020• Sales Volume Leader • #2 ranked sales consultant in the country out of 900 • Highest Customer Reviews in Division 2019/2020

Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. On today's episode we're talking how technology is changing the home building industry.

Novi Home is offering a special discount to listeners of this podcast, to take advantage of this offer use my affiliate link: www.anyachrisanthon.com/novi

Kody's background is in entrepreneurship and technology sales within startups. His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.
Prior to NoviHome Kody worked as President of Sales at NoviHome's sister company, TouchMD. TouchMD has 1,500 clients in 15 countries and just celebrated surpassing its millionth patient registered. TouchMD revolutionized the patient experience in cash-pay healthcare and set the bar for patient care and communication."

Kody is a father to four children; three biological and one adopted. His family is the #1 priority in his life. His wife and Kody live and raise their people in a small town in Southern Utah, population 30k. His father was and still is a serial entrepreneur and Kody had the rare opportunity to grow up experiencing the joys and hardships of this life. He has a true passion for creating solutions to problems and enjoys the challenge of startups. He sold his first PC when Kody was 14 years old in his family’s office supply store. From that day on, he has been addicted to sales and the process. Every year Kody chooses a few words to focus on. His hashtag for 2021 is “Level Up"

Kevin is a returning guest on today's episode-he previously appeared on Episode #39. Today we're talking waitlists. For full show notes and link to the original article please visit: www.anyachrisanthon.com/109

Kevin Oakley has over 15 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family owned builder (Heartland Homes). He’s been intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes.

Saksham Sharda is a Creative Director at Outgrow.co and we're talking strategies to get your content seen by your ideal customer.

Consistent content creation is essential. Your content needs to create desire for your product/service while simultaneously overcoming customer objections. But no matter how great your content is, there is no point in wasting time to create it, if it doesn't get consumed by your ideal customer. So, how do you get it in front of your buyers and get them to engage with it? You need to make it fun, it needs to be personalized and interactive.

Outgrow.co helps you do just that. Interactive Content Adds Real Value:

It builds trust by answering your customer's most pressing questions early on in the buying cycle.
Buyers who don’t convert the first time will use interactive content. It forms the optimal step in the buyer journey between the first visit and the eventual buy.
It is inherently viral. Due to the personalized nature of the responses, one is more attuned to sharing results.
More people are searching for “How much does X cost” or “What is my risk of getting a X disease”. Interactive content like quizzes and calculators provides the best answers to these questions so rise to the top of search results.
Highly interactive quizzes and calculators provide instant gratification and hence visitors are more likely to share their contact information.
Conversion rates from interactive content are nearly 30% higher than your run-of-the-mill landing pages because users benefit from the personalized results page.
Interactive content helps you find out much more about your audience beyond name and email. You can use this information to categorize them into specific segments including territory, industry, budget, outcome/result etc.
Interactive content-based segmentation along with our powerful integrations helps you assign each segment to specific sales people and to specific lists, which allow for more personalized and targeted sales followups.

So if you're ready to give it a try, use this affiliate link to get your first month free.

I gave it a try and here is my first survey. Please take it to help me improve this show!

If you haven't already registered for the TecHome Builder Summit be sure to do it asap! It's free and it's coming up next week. I'll be hosting 4 session and I hope to see you there!

Stephanie is a returning guest, she was originally on Episode #49 so be sure to check that out. Today we're talking about current market conditions and factors affecting price of new and existing homes as well as contributing factors to delays in construction. My hope is that you'll be able to communicate better with your own customers about these issues and how it may be affecting construction of their own home.

After selling over 300 new homes as a new home sales counselor, Stephanie transitioned to the resale world. Today, she partners with new home sales managers - and she helped her home builder partners close over 400 new homes to families in the Dallas/Fort Worth area.

She does this by helping her clients sell their current house above asking price and on schedule, freeing their mind up to focus less on selling their house and more on moving into the home of their dreams.

If you are a new home sales manager in DFW area and want to sell more homes be sure to give Stephanie a call!

Stephanie has a podcast of her own Thriving in New Home Sales so be sure to check that out and connect with Stephanie on Instagram

Leah is a returning guest on the Podcast (she appeared on Episode #89) and today we're talking about a benchmark study of online sales counselors. This secret shop included fifty US builders and we're talking the good, the bad and the ugly of online home shopping.

To get more of Leah, check out our session at The International Builders Show (IBSx): Adapt of Be Left Behind: Lessons Learned from Online Sales Counselors. Ingrid Prince and Chris Hartley are also joining us in this session where you'll learn lessons used by online sales counselors to strengthen your onsite sales team's lead and nurturing skills.

And you can also see Leah at the upcoming TecHome Builder Summit in February 24/25th where we'll be diving into the topic of Online Customer Journey. Carol Morgan of Denim Marketing, Leah Turner and Ben Marks of Melinda Brody & Co. will be joining us for this conversation, so be sure to register!

Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional.

Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads.

We're talking how to hone in your marketing message and stand out in a crowded marketplace.

Robin helps consultants and freelancers build six-figure consulting PODCAST businesses and be an “obvious yes” to the clients they want. She earned her marketing stripes with 10 years in the tech industry, most recently as VP Marketing at Jhana, a leadership development start-up.

Robin joined Jhana as employee #8 and built the marketing team from the ground up. In 2017, after the company was acquired by industry
heavyweight Franklin Covey, Robin decided it was time to strike out on her own. She spent the next three years building and growing a six-
figure consulting business and now helps other freelancers, consultants and aspiring corporate escapees do the same.

A passionate world traveller, aspiring middle-grade author and unapologetic cat person, Robin lives in the Pacific Northwest with her partner and two magical orange cats.

Rob Krohn has more than 20 years of experience leading marketing, advertising and lead generation strategies for B2B and B2C companies, driving both online and offline conversions as
a brand and marketing strategist.

Rob joined Epcon Communities Franchising as digital
marketing manager in 2013 and currently serves as vice president of marketing. He oversees marketing guidance and strategy, program implementation and execution and analytic
evaluation for all of the company’s marketing initiatives, including driving leads for the franchise opportunity and corporate homebuilding businesses, as well as serving as a consultant to
Epcon’s national network of Franchise Builders.

Rob has also led Epcon’s efforts to integrate the most recent technology into marketing for homebuilders, including 3D virtual tours and more, placing the company at the forefront of
homebuilding technology innovation. His creative strategies and pragmatic approach have helped Epcon realize a 200 percent increase in web visitors and a 500 percent increase in
franchise leads. In part due to his lead generation strategies, Epcon has also signed more new Franchise Builders in the first half of 2020 than in the previous three years combined.

Prior to his current position, Rob oversaw brand management and marketing initiatives for Assurex Global, HSG/CodeBlue and HTP (acquired by McKesson).

Rob also served as the president and owner of RHK Advertising, where he directed marketing and communications programs for his clients.

Rob speaks frequently in the franchise and homebuilding industries on topics such as traditional and digital lead generation, lead conversion techniques, marketing technology, as well as virtual and augmented reality.

Please register for this webinar: www.AnyaChrisanthon.com/win Top leaders in homebuilding are coming together (including yours truly) to give their predictions and advice for how to crush your 2021 goals. We're competing to see who gets the most registrations-so you guys gotta help me win! Please register even if you can't attend-they'll send you a replay.

Make More Marbles founder Brad Hart is part of a tribe of abundant-minded creators who are changing the way that business is being played. Instead of pouring energy into focusing on the problem, they bring solutions to the table. Instead of grabbing for the marbles that are already there, they shift our focus to creating more.

As an experienced entrepreneur, investor, trader, advisor, and mentor to people who want more from their life, Brad has mentored thousands of entrepreneurs and investors, built a hedge fund that returned 106% net of expenses in 2013, has been featured multiple times in Forbes (as well as several popular blogs like The Four-Hour Workweek). His articles have been read over 1,000,000 times.Brad is a sought after speaker, thought leader, and exchanges radical ideas with heavy hitters in multiple industries.

After building (and helping to build) several successful ventures in various industries (trading, real estate, etc.), he has refocused on what he loves most: Building businesses, managing wealth, mentoring entrepreneurs, and helping others to create abundance in all areas of their lives.

Today we're talking about Brad's latest book The 8 Minute Mastermind and Brad shares some great marketing ideas to help you generate leads.

John Hiscox is a business development executive with Open House A.I - artificial intelligence powered marketing platform that works behind the scenes of a builder website to collect real-time behavioral data to empower confident decision making. John is a seasoned senior sales professional and growth advisor with a strong focus on B2B SaaS sales.

Today we're talking about the power of artificial intelligence to transform a customer journey experience as well as changes to privacy laws and its impact on future of marketing.

John loves speaking with customers and prospects to learn about challenges they face, and he take pride in pushing folks to think differently. As a software person - he tells folks that the technology doesn't matter... its what the technology enables for the customer - the outcome - often the sales process is focussed on the wrong thing.

John is a startup advisor to young entrepreneurs and a big believer in philanthropy - personally and professionally.

Recently named by Yahoo as 1 of the Top 12 Entrepreneurs to Watch in 2020 and former athlete, Ryan is living proof that, through perseverance, anyone can find success. A disruptive force in the professional world, he’s built a philosophy for building businesses using three key factors: people, process, and platform. Ryan’s passion and hard work have brought him countless accomplishments in the business world.

Ryan is now reaching out to up-and-coming entrepreneurs. His path took many unexpected turns, but he ultimately persevered. Ryan wants to inspire others to do the same, and to give them hope when difficult trials lie ahead.

Ryan's book The Digital Playbook: Proven Methods for Using Digital Marketing, Social Media Advertising and Internet Content for SEO, High Visibility and Explosive Business Growth is available for pre-sale on October 24, 2020

Tested and proven, the strategies and advice within this book are aimed at small businesses looking to take the next step in their development. Outlined within are methods to increase brand visibility, grow awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions.

Connect with Ryan:

On his website, on Facebook, on LinkedIn and on Instagram

To watch a video and see full show notes please visit: www.anyachrisanthon.com/100

Nadia Wiler is a wedding photographer turned new home salesperson after Covid 19 virtually eliminated wedding industry. She knew she had to pivot and she picked new home sales as her new career because it is "pandemic proof".

Despite becoming an employee she runs her community in Plano TX at K. Hovnanian Homes as her own business. I found her on Instagram and was immediately impressed by what she is doing on this social media platform to sell homes.

Today we're chatting about all things Instagram as it specifically relates to new home sales. We discuss one of the newer features on the platform-Instagram reels. I would strongly suggest grabbing your phone so you can follow along and I challenge you to create a reel of your own!

I did it! (Not very well-but hey, it's work in progress! Check mine out here. Since this is the 100th Episode of the Podcast, I'm doing a giveaway-$100 Amazon gift card. To enter-create an Instagram reel of your own and use #newconstructionmarketingpodcast and tag @anyachrisanthon. Winner will be announced on November 15th, 2020.

Sky is my guest on today's episode of the New Construction Marketing Podcast and we talk about maintaining good habits during a housing boom. When people line up outside of your model home it's easy to become lazy and only go for the low hanging fruit, but what goes up-must come down. And when it does, you don't want to have atrophied sales muscles-you want to work them out every day so when the going gets tough-you're ready for it!

Sky Stephens is the co-founder of the Association of Professional Builders, a
business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place.
In order to maximize client experience and overcome these difficulties, the
Association Of Professional Builders helps builders systemize their building
company. The result is an improved client experience which leads to more
demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset.

CONNECT WITH SKY
Email: Sky@apbbuilders.com
Phone: +61730140363
LinkedIn
Facebook
Instagram

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies..
Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.

Today's episode is brought to you by TecHome Builder Online Summit happening on a computer near you on September 29th and 30th. My guest today-Jason Forrest is one of the speakers at the event-don't miss his session-State of the Art in Model Home Tours on September 30th at 12:30 pm EST.

Jason Forrest is CEO at FPG, a national recruiting and sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. Click on a link to grab your copy of Jason't latest book The Mindset of a Sales Warrior

Jason't partner and wife Mary Marshall was a guest on Episode #44 if you want to compare the notes.

Jason and Mary’s combined mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus.

Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something? That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called out and strengthened. That's when Jason and Mary came to a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities.

Today's episode is brought to you by TecHome Builder Online Summit -make extraordinary progress on tech! September 29-30, 2020

Cynthia is a top Realtor and mindful living expert in San Francisco, with 3
decades’ of hard-won wisdom on everything to do with home and real estate. Cynthia’s blog - RealEstateTherapy.org - addresses the deeper meanings of home and real estate, and her perspectives on that subject shed new light on a topic that’s usually reduced to a recitation of statistics and top-ten tips for the homeowner.

Steve is a returning guest-he appeared on Episode #13 of the Podcast. Today we're talking about increasing your influence and social selling on LinkedIn. Steve is hosting a free VIP class just for my listeners to give you additional tools and strategies to help you sell more homes using LinkedIn-click HERE to register for this free class.

To check your social selling index-log in to your LinkedIn account and then go: linkedin.com/sales/ssi Share your score and what's the area where you can improve the most in our Facebook Group.

Steve Rosenbaum was first coined the “Original Follow Up Specialist” following interviews in the Wall Street Journal and with ABC News 20/20 about his successful conversion strategies. The name has stuck ever since.

With over 30 years marketing automation and sales management expertise, Steve is widely sought out by companies and professionals in dozens of industries wishing to apply his techniques to improve their sales and profitability.

You can best follow Steve Rosenbaum by joining any of the lists on his site, and be joining private Facebook Group for small businesses and entrepreneurs.

Today's episode is brought to you by my free training: Effortless Follow Up: How to Convert Up to 80% More Sales.

Tracy and chat about current market conditions (this episode was recorded on February 14th, 2020) as well as a work life balance and how to avoid getting burned out in a sales role.

Tracy Chongling is a VP of Mortgage Lending at Guaranteed Rate began her mortgage career managing default servicing and soon moved into a leadership role overseeing mortgage fulfillment. With a strong understanding of the mortgage process, Tracy transitioned into a sales position and has a passion for providing strong communication and education for each home buyer throughout the process. Tracy is an advocate for financial literacy and works with several of the state level housing agencies to provide the tools and resources to ensure all families have an opportunity to become empowered financially. By putting your trust into Tracy you are gaining a seasoned industry professional that strives to build long-lasting relationships that extend far beyond the closing table.

Courtney Stewart and I discuss personal branding. What is personal branding and how can you influence your brand? Find out on today's episode!

Courtney is a Senior Account Manager at Denim Marketing and she manages a variety of clients, including some of the agency’s largest home builder and developer accounts. Courtney’s expertise includes budgeting, creating and managing advertising plans, and writing quality content to increase client exposure while also improving search engine rankings for client websites. In addition, Courtney is experienced at delivering client-focused solutions tailored to customer needs, and works to influence ROI for clients in all that she does.

Since we recorded this episode Courtney tied the knot-so congratulations to you Mrs. Stewart!

Today's episode is brought to you by my free class: Effortless Follow Up: How to Convert Up to 80% More Sales

Customer satisfaction that results in strong referral business is difficult to achieve in the building industry. Today I'm chatting with Cameron Melin of Garman Homes as she shares their transformation story of customer satisfaction scores and factors that contributed to their current success.

Alaina Money-Founder and CEO of Garman Homes was a guest on Episode #15

This episode of the New Construction Marketing Podcast is brought to you by my free class: Effortless Follow Up: How to Convert Up to 80% More Sales Not sure what to say to your clients when following up? Feel like you're bugging them? Then this class is for you!

Carol Morgan, founder and president of Denim Marketing, has built a career on listening to clients and personalizing plans to fit each client’s needs. Known for being reliable, creative and authentic, she creates big picture marketing strategy that utilizes public relations, advertising, social media, content, reputation management and creative to send traffic to the client’s website and garner measurable results. . . . On today's episode of the New Construction Marketing Podcast Carol discusses an important topic of netiquette-etiquette for the web. For full show notes please visit www.anyachrisanthon.com/091

Today's episode is brought to you by my free training: Effortless Follow Up: How to Convert Up to 80% More Sales.

Vahid received his bachelor’s degree from the University of Oklahoma in Film and Media Studies, and started Freestyle Creative in 2007, a company focused on helping businesses grow and reach their full potential by telling their stories in a powerful way. Services Freestyle offers range from film and video production to digital marketing, advertising, branding and public relations.

For full show notes please CLICK HERE

   Today's episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy If you're ready to embrace video marketing and learn how to automate most of your follow up than now is the time join! To learn more about the academy, sign up for my free master class Effortless Follow Up.

Leah Fellow is a National Online Sales Counselor Trainer for the home building industry. Getting her start in onsite sales in 2006, she spent 7 years in-house and remotely as an Online Sales Counselor (OSC).

She began Blue Gypsy Inc. in 2010 and has implemented dozens of OSC

Programs for builders around the country. Leah brings real world experience, and a unique, relatable quality to all her clients and speaking engagements.
Giving back to the building industry is important to Leah. She maintains memberships with the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Current board member of The Homebuilders association of Metro Denver Professional Women in Building Council, she also chairs the Mentoring Committee and is the
NAHB PWB’s Vice Chair of the Education and Communications sub-committee. She is also a member of the board of Trustees for the National Sales and Marketing Council.

She has written numerous articles for Building Women Magazine, Build Maryland Magazine, and other industry blogs and publications and has spoken at PWB Headquarters at the International Building Show.

Prior to working in the building industry Leah lived the gypsy vagabond life – traveling around the world for 13 years as a sailboat captain, dive instructor, and backpacker after receiving a degree in communication at Boston University.

You can receive a free consultation from Leah by visiting her website

Also, she will be leading a 2-day retreat October 15-16th in Denver for Online Sales Counselors. Spaces are limited to keep the group intimate to maximize learning. You can find out more information here

Today's episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. If you're ready to embrace video to help you build stronger relationships with your customers, than the time to join is now!

Lisa Reis, is the Director of Marketing at NEEZO Studios-company responsible for providing renderings on a popular HGTV show The Property Brothers. Lisa has worked in real estate marketing for over two decades. The multi-hyphenate marketer started her career at boutique ad agencies that specialized in launching projects for builders and developers. She's also an award-winning decorator and home stager--in fact, she co-authored an Amazon best-seller on home staging. She's produced lifestyle, real estate videos with 4.4 million views and in 2019 she added mortgage agent and realtor to her skill set. Real estate life is definitely her jam.

In today's episode of the New Construction Marketing Podcast we discuss how the builder world is quickly changing and adopting to the new norm of social distancing and the technology that's available to help builders sell homes remotely. Check out this demo by Neezo Studios.

This episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy.

Today's episode of the New Construction Marketing Podcast is brought to you by The New Construction Marketing Academy.

Greg is a President of the 25-person agency Blue Tangerine
Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders and specialty retailers grow their sales. They achieve that goal by helping build a better website and drive more qualified traffic to the website.

For full show notes please visit: www.AnyaChrisanthon.com/086

Today's episode is brought to you by the New Construction Marketing Academy. If you've been thinking about joining-now may be the right time. Learn how to sell homes remotely and follow up with your customers long term using technology.

When Lynn and I recorded this episode just a few weeks ago, the thought of Coronavirus was not even a thing-given the latest developments NterNow can be a crucial tool to help you sell homes even during a quarantine.

Lynne has always envisioned herself as an entrepreneur. After graduating from LeMoyne College in 1978, she took MBA courses at Syracuse University in Entrepreneurial Sciences, wrote exploratory business plans for close to a dozen products/services, and walked on the cutting edge of process improvement and creativity in the corporate world. As a Realtor, Lynne envisioned a better way to capture buyers for her new construction listings — and so she created NterNow (formerly Call-A-Key) to satisfy the consumer’s need for self-service home touring.

As the patent holder for non-wireless secure real estate access, Lynne has grown NterNow to serve dozens of national and local new home builders in 16 states and is set to launch additional verticals in 2019. For her inventiveness, Lynne was nominated as one of the Top 15 Innovative Agents in the US by RIS Media in 2017. NterNow was honored with the National Association of Home Builders S.A.F.E. Innovation of the Year Award in 2017 for helping to make onsite agents’ work lives safer, and Atlanta Home Builder’s OBIE Gold award for Best Interactive Tool in 2016. Lynne is a member of the Advanced Technology Development Center of Georgia Tech, ACE Women’s Business Center and Atlanta Women in Technology.

If you want to learn how to use tech to help you sell remotely then join me inside Preparing to Sell Remotely: All the Systems and Tech You Need to Sell From Your Home Office.

Wether it's selling from your home office or catering to your client who can't make it to your office-you need to know how to use the tech to help you sell.

In this workshop you'll learn:

-All the tech you need from scheduling your calls, to teleconferencing and video messaging and how to best use it.

I am all about free or least expensive option available-so you won't find any budget-breaking tools here.

TecHome Builder Summit is a semi-annual event that hosts hundreds of leaders from the nation’s biggest and most progressive homebuilders. Their purpose is to expand and refine their tech plays and identify the vendors they’ll need to succeed in a rapidly growing and fast-changing market. 2019 guests generated aggregate annual revenues of more than $65 billion and built more than 275,000 housing units. If you’d like to be a part of this event, check out https://techomebuildersummit.com/ for more information.

     This episode of the New Construction Marketing Podcast is brought to you by my FREE training: Effortless Follow Up: How to Convert Up to 80% More Sales. To sign up: www.anyachrisanthon.com/training For full show notes please visit: www.anyachrisanthon.com/083  TecHome Builder Summit is a semi-annual events that host hundreds of leaders from the nation's biggest and most progressive homebuilders. Their purpose is to expand and refine their tech plays and identify the vendors they’ll need to succeed in a rapidly growing and fast-changing market. 2019 guests will generate projected aggregate annual revenues of more than $65 billion and will build more than 275,000 housing units. This is Part 1 of Maximizing User Experience-one of the sessions presented at Fall 2019 Summit.

Today's episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales

Meet Mahtty Kowalik-NAHB's Salesperson of the Year for 2017 and 2020. Mahtty is a New Home Sales Manager with Toll Brothers at Ocean Hills. She attributes much of her success to support and education from the Sales & Marketing Council and the Building Industry Association.

Today we talk about her journey in new home sales and she shares her best practices for success. For full show notes please visit www.anyachrisanthon.com/082

If you're not already using Facebook and Instagram to help you boost your model home traffic and convert more of your prospects into buyers-then this episode is for you!

I'm talking about 2 strategies-exposure to new customers and stay a top of mind for your existing prospects. If you want to learn more about Facebook Ads then join me for a WORKSHOP-Getting Started with Facebook Ads for New Home Sales. Here is what we'll cover in the workshop:

-How to set up your business page.

-Tools for ads creation

-How to set up your first ad.

-Pixel 101: What it is and how to use it.

-Geographic targeting vs. targeting your existing prospects.

-Understanding stats: how to know if your ad is working.

This episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. If you're ready to automate your follow up to convert more prospects-than this program is for you!

Angela McKay is my guest on today's show and she is a VP of Client Experience with ECI (Lasso CRM). For over 12 years, Angela is has been responsible for Client Experience for the Residential Home Construction division of ECI. She also consults to and helps clients who use of Lasso CRM, providing online strategy and email marketing expertise to help homebuilders achieve better results.

In addition to her work at Lasso, Angela is actively involved with NAHB’s Professional Women in Building and has assisted with communication and education at the national level. She was recognized for her efforts at this year's International Builders Show with PWB's Associate of the Year award.

This episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales.

Shawn Van Dyke is a construction business coach, an international keynote speaker, and author of two books - Profit First for Contractors and The Paperwork Punch List and Social Media Influencer. After twenty plus years of owning and operating multiple construction businesses, Shawn became a construction business coach. He now works with construction business owners, executives, and managers all over the world and shows them how to stop losing profits and wasting time. Shawn helps contractors get their lives back. He is the founder of the Built to Build Academy which creates confident construction business owners through educational, training, and mentoring programs.

Shawn attributes a big part of his business growth to the growth of his Instagram-currently he has close to 12,000 followers. He thinks the key to growing your influence online is to be strategic about it. On today's episode of the New Construction Marketing Podcast Shawn shares his best practices to engage your ideal buyer profile and grow your authority.

Today's episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales.

Do I have a treat for you today! I am talking with Ms. Video Secret Shopper herself-Leah Turner of Melinda Brody and Company. I've been trying to get Leah on the show for a while and boy, she didn't disappoint!

We're talking video secret shopping for new home sales! Everyone's worse nightmare or the best thing that's ever happened to you? You decide!

Leah shares some crazy stories of the good, the bad and the ugly-you wouldn't believe some of the stuff that they caught on video!

We also discuss a Benchmark Study that Melinda Brody and Co. conduct annually based on the trends they see in new home sales industry. To get your hands on a FREE COPY of the Benchmark study click HERE

This episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales. To sign up: www.AnyaChrisanthon.com/training

Stephanie Lindamood was a guest on Episode #49 and I was fortunate to be the first guest on Stephanie's brand new Podcast-The Glam Life of Real Estate. This episode is a replay from Stephanie's podast where we talk about my favorite subject-Follow Up!

Stephanie is a former new home salesperson, turned real estate agent, branding expert and social media strategist. She is a fashion, beauty, and wellness junkie and obsessed with entrepreneurship, real estate, and social media strategies. She's passionate about teaching those around her anything she's learned in her journey that will help them to grow and thrive in their life and business!

A home grown Dallas girl, she's a real estate agent, blogger, fitness & health fanatic, and she loves anything that glitters! Her idea of a perfect day begins with doggie snuggles, a great bulletproof coffee, a pair of killer false lashes, and brunch with her hubby before she knocks out a productive work day.

She's addicted to improving herself everyday and she's a HUGE nerd when it comes to finances and business systems - in high heels of course! In her world work never seems to be done and there's always a new idea cooking in her brain! So excite for you to meet Stephanie!

I recap my favorite speakers and sessions. Check out individuals mentioned in today's episode:

Quint Lears- appeared on Episodes #8, 41 and 64

Kristi Allen-Episode #45

Alaina Money-Garman-Episode #15

Will Duderstadt-Episode #14

Kevin Oakley-Episode #39

Mary Marshall-Episode # 44

Today's Episode is brought to you by my Live Online Workshop-How to Fill Up Your Marketing Calendar. To register: www.AnyaChrisanthon.com/workshop

Abbie is the VP of People & Culture for ApostleTech, a software and consulting firm that serves the homebuilding industry. As former head of sales operations and training for a multi-billion-dollar public homebuilder, Abbie draws from her experiences to help others cultivate joy, compassion and empathy each and every day. Abbie is also founder of the nonprofit Kyndly, she is focused on impacting people, creating community and building a kinder world. She believes people are looking for a human connection in the companies they do business with.

We discuss 5 specific exercises that you can do to strengthen your joy joints-get your cheat sheet right here: www.AnyaChrisanthon.com/075download

This episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!

Today is a solo episode where I dive into understanding several reasons of why new home sales people come up short on their goals. Some of the reasons include:

Setting goals but not creating an action plan of how to achieve them. (If you need help creating your goals and a marketing plan to go along with it-check out Episode #70)
Setting unrealistic goals. If you can't imagine this being your reality-chances are you're not going to be able to achieve it. You're also more likely to quit if you're coming up very short on your results.
You're not showing up like a person who achieves these goals. What got you here won't get you there. You can't act the same way you've been acting and expect different results-this means you'll need to step outside of your comfort zone.
Playing victim to your circumstances and not taking responsibility for your results. For example relying on your builder for providing you with training if you're not sure what to do or how to do it. (For specific resources check out Beyond the Podcast)
We'll discuss reason #5-the biggest reason in my opinion in Part 2 of this episode.

Happy 2020 and go get 'em tiger!

This episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!

Dr. Gleb Tsipursky is my guest on today's episode of the New Construction Marketing Podcast and we discuss the 3 mistakes caused by cognitive biases that most new home salespeople make and how to avoid them. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers.

His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines.

Gleb is a best selling author of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. In today's episode he shares the 5 questions you can ask yourself before making any decisions to ensure you don't just go with your gut. Download your cheat sheet with a summery of top 3 cognitive biases for salespeople and the 5 questions to ask to avoid making a bad decision.

This episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we’ll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you’ve already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!

Matt Bertram is the Co-Host of “Unknown Secrets of Internet Marketing” Podcast one of the most popular SEO podcasts on iTunes, Best Selling Author of, “Build Your Brand Mania“, and is CEO at eWebResults (EWR Digital) a Top Internet Marketing Agency based in Houston, Texas.

On today’s episode of the New Construction Marketing Podcast we discuss why it’s so important to have your personal brand and to build your authority. Social media is the easiest way to achieve this goal and Matt’s social media platform pick for 2020 LinkedIn Download Matt’s Cheat Sheet for LinkedIn best practices in 2020.

This episode is brought to you by the Beyond the Podcast Membership Experience.

I had a pleasure of speaking at and attending the TecHome Builder Summit in National Harbor, MD December 9-11, 2019. Thanks to AE Ventures and all of the sponsors for this event including Rending House, Apostle Tech, O'Neil Interactive just to mention a few for making this possible. This is my recap of some of the sessions from the summit, and here are the major takeaways:

Buyers want new (64%), but only 9% end up buying new due to inability to visualize and difficulty in the buying process.
Customers are expecting Amazon buying experience when they buy a new home-they're not just comparing you to other builders, they compare you to all of their experiences as consumers.
Consumers are ready for self-service and building industry needs to embrace this idea not only to increase sales but to maximize profit as a result.
Transparency is a key. Customers want to see all of the option pricing and be able to customize their new home in the comfort of their own home-at the computer!

Next summit is in May in Orlando, check it out: https://techomebuildersummit.com/

To download the companion guide please visit: www.anyachrisanthon.com/calendar

This episode is sponsored by the Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainer in the industry-many of whom you've already met on this podcast. The goal is to keep you motivated and to give you the tools to be a new home sales rock star.

When you join Beyond the Podcast for just $19/month, you not only invest in your success, but you'll also help support this Podcast. Thank you and I hope to see you on the inside! To join head on over to www.anyachrisanthon.com/membership

This episode is sponsored by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!

Kimberly Mackey is a returning guest on today's episode of the New Construction Marketing Podcast. She appeared on Episode #3 and and Episode #39. As 2019 coming to an end, Kimberly shares prospecting ideas on how to generate additional traffic to your model home to finish the year strong.

Kimberly knows what it takes to maximize your sales team. She’s been there, done that. As the founder of New Homes Solutions, Kimberly brings nearly 20 years of experience as a senior level executive in the residential home building and real estate industry. She has earned the reputation as being the “expert with real world SOLUTIONS” in a competitive and rapidly changing sales environment.

Kimberly is an accomplished and sought after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders across the country. Kimberly’s experience includes working with Builders and Developers of all sizes – from the local/regional companies to the publicly traded national companies. Kimberly can be reached at kmackey@NewHomesSolutions.com

Download Kimberly's VIP Program Cheat Sheet here.

Kathryn is a real estate and design consultant based in Philadelphia. She is your girl for buying or selling your home, navigating the real estate market and public sector, expediting the process for building and investment properties, and designing timeless spaces that sell fast. She brings a holistic approach to business, making sure every deal is win-win. Connect with Kathryn on her website, Instagram, LinkedIn and Facebook and check out her community in Brewerytown Otto.

We mention 2 of my favorite books in this episode, for a list of my 10 favorite books click here.

Michael “C-Roc” Ciorrocco (sir-ROCK-oh) is a motivator, facilitator, dynamic
public speaker and a fierce friend and coach.

Mike “C-Roc” Ciorrocco is a mortgage and real estate marketing expert with 15 years of experience in the industry… but his insight and expertise extends far beyond real estate.
“What are you made of?” That’s the question that helps C-Roc push through the tough times, and the question that leads him to even higher levels of success and satisfaction when things are going well. That’s the question that sparks the ultimate accountability: a challenge he extends to himself. That’s the question that drives C-Roc to inspire others as a motivator, facilitator, and dynamic public speaker, as well as a fierce friend and coach.
C-Roc uses this question as a motivational tactic to grow his branch, team,
and business. It helps him know his team and build up each individual
member. Sure, they’re in the mortgage industry, but one thing he realized when he got to a certain point as a manager is that he’s really in the people-
building business.

After 15 years in the mortgage business, this question evolved to become
more than a question. It became a tool to help C-Roc and those around him
excel at individual tasks. Over time, this question made him a stronger, wiser, more complete person. Today, he’s on a mission to inspire others to see the greatness inside of themselves using those same 5 words, using past life events to fuel their fire.

Connect with Michael on LinkedIn, Instagram and on Facebook

Link to my 10 favorite books.

Download a Cheat Sheet to follow along with today's episode.

Roland Nairnsey is my guest on today's episode of the New Construction Marketing Podcast. We're discussing the body language of successful new home selling and how you can improve your presentation today.

Roland is an expert sales trainer, consultant, motivator, author, and speaker. He has been a sales and thought leader for almost three decades and is a highly popular and sought-after sales coach. He has personally sold over 750 million dollars in real estate sales and is currently coaching new home sales teams to increase sales and client satisfaction, with yearly sales in the many billions.

Roland is known as the “Stuff Guy”, because he fills his programs with real word techniques that work in today’s ever changing market. Fun, but focused, he has an authenticity that comes from his years of experience in “front line” sales and management and very recent sales success. Students constantly marvel at how they “laugh while they learn”.

He is a noted author on selling and closing, writing articles and blogs for NAHB, Selling power, Florida Home Builders, Zillow and more. He has spoken many times on the Sales and Management Rallies at the International Builders Show and SEBC in Orlando. He is currently finishing a new book “Mastery of Closing, How to Increase Your Sales, Connect with More Clients, Sell with Integrity, & Create the Perfect Client Experience”.

Roland recently spent three years as Director of Sales for a luxury home builder in Southwest Florida. This recent sales success causes Roland to be one of the only sales trainers with contemporary sales experience and a practical “hands on” understanding of the ever changing world of sales. Roland lives in Miami with his wife, Svitlana, and 11-year-old son, Max.

Roland provided a Cheat Sheet that contains major points from today's training. Download your copy here to follow along.

Connect with Roland on his website, or Email: Roland@newhomesalescoach.com Mobile: 561-236-2400

While we wait for Roland's new book, check out a book on body language-The Definitive Book of Body Language by Allan and Barbara Pease.

This episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. New Construction Marketing Academy is an eight-week online program for new home sales professionals.

To download a cheat sheet with recommended equipment, please click here.

This episode is brought to you by my free Master Class: Effortless Follow Up: How to Consistently Sell More Homes Without the Stress or Overwhelm. To sign up: www.AnyaChrisanthon.com/masterclass We'll discuss best practices for effective follow up and how to stand out from your competition.

Quint Lears of www.NewHomeSales.com joins us today to talk about his book Partnering With Brokers to Win More Sales-be sure to check out his YouTube channel and pick up a copy of his book.

New Construction Marketing Academy is open for enrollment now through October 29th! Join my free master class-Effortless Follow Up: How to Consistently Sell More Homes to find out if the New Construction Marketing Academy is the right for you.

"Doing the right thing is something I feel we've got to do. When margins are shrinking, providing less service to our homebuyers is not one of the ways we're looking at when cutting costs."-Bill Bonenberger.

Bill believes that keys to success is to:

Get a mentor.

Be willing to learn and don't be afraid to ask questions.

Marketing is the most important thing in successful homebuilding.

Bill serves as a Chairman of the board of Williamson College of the Trades Each year approximately 100 students are offered admission to Williamson College of the Trades. All students attend on full scholarships that cover tuition, room, board, and textbooks. Admission is open to all qualifying young men, but special consideration is given to those who come from families of financial need and would otherwise not be able to further their education.

This bonus episode is brought to you by The New Construction Marketing Academy-enrollment begins on October 15th. Head on over to www.anyachrianthon.com/vip to sign up for a VIP list to be one of the first to learn more about this new online course for new home sales professionals.

To download a worksheet for this episode to help you think of ways to create urgency for your community, head on over to www.anyachrisanthon.com/62download

To sign up for the New Construction Marketing Academy VIP list please visit www.anyachrisanthon.com/VIP

Brad Haubert interviews me on this episode of the New Construction Marketing Podcast. We discuss builder-realtor relationships and ways to incentivize realtors to sell new construction homes.

This episode is brought to you by New Home Sale and Marketing Coaching. To learn more click here.

Isaac Goldsmith is a Certified Financial Planner and we discuss best strategies to avoid wild roller coaster rides when it comes to money. Isaac prides himself in getting to know each client so that he can understand their individual needs and what matters most to them. This helps him recommend products and strategies designed to meet their current needs, and more importantly, their future needs. He provides an analysis of your current financial situation and helps you: identify financial goals and concerns, illustrate what is being done to reach your goals and deal with concerns, identify gaps, if present, and offer solutions to help fill them.

His background, experience and commitment to providing you with the resources you need to make financial decisions, can help make your financial future as successful as you need it to be.

He is licensed to sell insurance in: NJ, NY, PA, MD & FL and securities in NJ, NY & PA . He is a registered representative of and offer securities, investment advisory services and financial planning through MML Investors Services, LLC, member SIPC (www.sipc.org). Supervisory address: 184 Liberty Corner Road Suite 315 Warren, NJ 07059 908-704-1800

Download your cheat sheet for today's episode at www.anyachrisanthon.com/059download

Bruce Olster has been a leader in residential construction lending for more than 20 years.

As Senior Managing Director of GSF Mortgage Corporations Construction Lending Division, he oversees a preeminent team of experienced mortgage banking professionals.

The team works with builders, other lenders, realtors, developers and leading Manufactured Home companies to deliver a variety of construction loan products to consumers and their builders.

He is active with the NAHB and actively promotes Affordable Housing solutions with Fannie Mae and HUD.

Bruce can be contacted at Bolster@gogsf.com

Yonah Weiss is a Business Director at Madison Specs. He is a cost segregation expert. As Business Director at a national cost segregation leader, Madison SPECS, he has assisted clients in saving tens of millions of dollars on taxes through cost segregation.
Over the past 13 years Madison SPECS has done over 14,000 cost segregation studies covering all 50 states, resulting in over $3 BILLION in tax savings for real estate investors.

Matt Riley is a Vice President at Group Two Advertising. For the past 15 years, Matt has built an illustrious career in every sense of the word; he has not only significantly increased profits for builders (as a builder himself), but has created fulfilling and meaningful experiences for homeowners all over the country. Through his extensive knowledge of technology and builder challenges, Matt continues to pioneer sales and marketing innovations that deliver substantial results.

Starting out as an on-site salesperson in 2004 to his latest homebuilding position of VP of Sales and Marketing, Matt has taken the reins in many high-level sales and marketing roles for homebuilding companies of all sizes and markets through-out the country, and can be credited for significantly improving marketing strategies, from setting up top-performing online and on-site sales teams to creating and designing award-winning websites focused on lead generation.

There are many reasons that Matt was recently selected to Professional Builder’s Forty Under 40, including authoring “The New Home Builder’s Guide to Online Sales and Marketing” and leading Royal Oaks Homes (his last homebuilding company) to be a top 100 builder through an acute understanding of new digital trends and how to execute them.

A trailblazer within builder sales and marketing, Matt really does do it all. You may have heard him speak at NAHB’s IBS, Pacific Coast Builder Conference, HomebuilderTECH, and other industry conferences and events.

Connect with Matt on Linked In

David Belman is a second-generation homebuilder in Milwaukee; a Real Estate Broker, Realtor®, Certified Construction Professional CCP, and CAPS Certified Contractor. David has over 24 years experience in single-family construction, land development, condominiums, and Real Estate. He is President of Belman Homes, and Belman Builders, which is one of the top 10 largest builders in the Metro Milwaukee market.

David is very active in the home building industry giving his time to better the industry. He served Past President of the Metropolitan Builders Association (MBA) 2016, and Past President of the Wisconsin Builders Association (WBA) 2017 as well as a Director at the National
Association of Home Builders (NAHB).

David became the Wisconsin Trustee for the National Association PAC fundraiser in 2018. David has served on many MBA & WBA Committees and
task forces over the years. David was recently appointed to the board of directors for the Wisconsin REALTORS® Association (WRA) in 2019.

David has won numerous industry and national awards including: 2017 Waukesha Freeman Citizen of the Year, Best Young Entrepreneur for North America from the Business Excellence Forum, Best Company Culture for North America, NAHB Young Professional of the Year Award, and Wisconsin Builders Association Rising Star, multiple Parade of Homes People’s Choice
awards. In addition his firm as won the Top Choice Award for Best Builder in Milwaukee five years running, among many others accolades.

David volunteers his time speaking at local schools including at Waukesha County Technical College where he guest teaches the home building process to building, design, and Real Estate students.

In winter of 2019 David began a podcast called the Home Building Hero which educates consumers on industry trends, news, how-to’s and much more. To date he has recorded over 100 episodes that have been downloaded over 18,000 times.

In 2015 David was the first builder in Wisconsin to build an Operation Finally Home (OFH). Operation Finally Home provides a mortgage-free home to a wounded war hero so that they can transition back to a civilian life. This expansive program works with the community and the trades to make this amazing project come to life. Through David’s leadership in Wisconsin, their team has turned this into in annual philanthropic activity and his team recently completed their 5th mortgage free home in 2019.

Adam Van Bavel is a Business Development Manager at ONeil Interactive-digital marketing agency for home builders. He was a winner of a prestigious Professional Builder 2019 40 under 40 award.

Adam’s passion is helping others. With a background in digital marketing, sales, and PR, as well as a genuine interest in listening to others, Adam’s goal is to utilize client input along with fresh insight to create powerful outcomes. A four-time Baltimore City Paper Readers' Poll "Do-Gooder", Adam spends his spare time focused on social good.

Ulman Foundation is near and dear to Adam's heart. To learn more about their mission and how you can get involved visit:
Ulman Foundation changes lives by creating a community of support for young adults, and their loved ones, impacted by cancer. They envision a world where no young adult faces cancer alone.

If you're involved with NAHB's Young Professionals, please remember to use #NAHBYP to help spread awareness and share best practices.
Connect with Adam on LinkedIn

Thank you to NAHB for the information provided on today's episode. Get involved and join your local HBA or BIA and get involved on the national level. To find out more, head on over to NAHB.org

Cory Charles is an Education and Creative Manager at the ApostleTech. Cory trains salespeople to achieve quicker-selling results with the program SALESology. He is a dynamic trainer who specializes in taking apart complex subject matter and breaking it down to simple, applicable, everyday strategies for sales success (with his own fun twist). His workshops are loaded with sales strategies backed by research in the ﬁeld of consumer behavior.

SALESOLOGY-it's not about how you sell, it's about why they buy.

SalesOlogy is loaded with research and studies on how to influence the buying process and increase buyer satisfaction. SALESology isn’t about “how to sell”, but about “how people buy” and the thought processes that drive their decision- making behavior. When you understand how people buy, it’s easier to sell to them. That’s a new approach to selling.

This episode of the New Construction Marketing Podcast is brought to you by Rent The Runway

Jeremy Walker is a Sales Executive at GuildQuality - customer satisfaction surveying company. We discuss why it's important to survey your customers and best practices centered around surveying: from questions to ask, formatting to frequency.

If you'd like to learn more about GuildQuality and the services they provide, please email Jeremy: jeremy@guildquality.com or give him a call: (470) 428-9260

Check out Kristi Allen's interview and her app My Home's Story where you can provide ongoing construction feedback to your buyers.

For show notes and to watch this episode head on over to: www.anyachrisanthon.com/050

Chad is the CEO and owner of Cannonball Moments-corporate training company. Chad has extensive experience as a top-rated sales professional for a national homebuilder and has successfully delivered motivational talks to over 10,000 professionals in a multitude of industries with continual growth each day.

Be sure to check out Chad's Podcast-Cannonball Mindset.

This episode of the New Construction Marketing Podcast is brought to you by Rent the Runway

Stephanie understands the importance of building a personal brand and she’s done a great job of branding herself in a specific real estate niche. Since 2005 Stephanie has had the great opportunity to work with families across the D/FW Metroplex to accomplish their home buying and selling goals. She has worked with over 700 families to help them either sell their home for the most money in the least amount of time and/or purchase their new dream home.

Drawing on her prior experience as an on-site sales counselor for national builders, she also partners with home builders across the Dallas/Fort Worth Metroplex to help them and their clients accomplish their goals while providing industry expertise and support to their sales teams.

Connect with Stephanie on her real estate website, and personal brand website

Reporting live from cocktail reception in Nashville!
Featured guests:
Chelsey Keenan-Group Two Advertising
John Lee-Rendering House
Edward Carter-Atlas RTX
Matt Riley-Builder Designs
Marty Collins-Zillow New Construction
Derenda Sircy-Regent Homes
Kerry Mulcrone-Kerry and Co.

For show notes visit www.anyachrisanthon.com/048

To watch on YouTube: www.anyachrisanthon.com/homebuildertech

For show notes, visit: www.anyachrisanthon.com/047

Ingrid is the director of Online Sales at Trendmaker Homes in Dallas, TX. She accounted for 42 percent of the overall sales by building real estate agent relationships and growing co-op sales from 26 percent in 2014 to 78 percent in 2018. Ingrid was recognized for her accomplishments with a prestigious Professional Builder 40 Under 40 award in 2019, Silver Award for Online Sales 2017 Manager of the Year from NAHB, 2016 and 2017 winner of Online Sales Manager of the Year, Dallas Builders Association.

Ingrid was born in Manila, Philippines, and lived in a one-bedroom apartment with 16 relatives. “All I remember is we were happy with what we had and blessed to have a roof over our heads. It’s all about perspective.”

When she is not selling homes, Ingrid runs half marathons and enjoys "glamping" in an RV with a fully stocked kitchen, functioning bathroom, shower, and a memory-foam bed.

Shout out to Ingrid's mentors: Mike Lyon with Do You Convert for online sales training and Jeff Shore-for always being coffee worthy.

Videos Ingrid recommends:

Initial video-putting face to the name

Confirmation video/Introduction to sales person

Congratulations on your new home video

Spotlight video for a quick delivery home

Tools mentioned this Podcast:

Bomb Bomb

Vidyard

Free Plug In for Gmail

Connect with Ingrid on LinkedIn

This episode was brought to you by Rent The Runway

Kristi Allen grew up in the home building industry as the third generation of a family-owned home builder. Over the last 12 years, Kristi has worked in home builder sales and marketing as a Community Sales Associate, Design Studio Consultant, Sales Manager, and as the Online Sales Counselor and Online Marketing Manager for McArthur Homes. In 2011-2012, she was responsible for a complete overhaul of the McArthur Homes website and online marketing strategy, which now account for over 50% of all new home sales. In 2012, Kristi created the My Home's Story program, an app which allows builders to update buyers while simultaneously generating website traffic, social media interactions and most importantly, more sales. Kristi has been a contributor to articles in Professional Builder magazine and was recently named to their 2015 Top 40 Under 40. She was a top-rated speaker at The International Builder Show in 2014 and 2015, where she enjoyed sharing her experience in successfully using technology to cultivate more new home sales. Kristi loves running, traveling with her husband and spending time with her three beautiful children.

Mary Marshall is the President of Forrest Performance Group, the nation’s most cutting-edge sales and management training company. Mary has been an instrumental leader in shaping and helping FPG grow into an Inc. 5000 Fastest Growing Company for the last three consecutive years.

Mary has been intimately involved in developing FPG’s Stevie Award-winning sales, customer service, and leadership programs, and she speaks at dozens of events each year on FPG’s unique behavioral change training model. Mary’s sales background and deep history training new home sales professionals specifically means she’s able to lend expertise in the most tactical way possible. Mary is a trainer to the trainers, a sales warrior, and a developer of game-changing brand strategy.

Resources mentioned by Mary:

FPG Monthly Masterclass-The Mindset of a Sales Warrior. You’ve been invited to start earning what you’re truly worth by adopting the mindset of a sales warrior.

To find out where you stall and stop sales take the SPQ Gold Sales Performance Questionnaire

Definition of a salesperson: Salespeople are sharp, smart, polished and they love helping other people. They're solution providers. They're people you want to know and they can help you get where you want to go.

Spencer is the president of the Builder Funnel-marketing services agency for the modern builder. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since. Spencer has also obtained the Inbound Sales Certification. There's a lot of moving parts when it comes to marketing, and Spencer specializes in strategy and lead generation.

Personally, you can find Spencer at Chipotle three times a week where their team knows him by name. In the summers, you'll find him outside playing doubles volleyball or hiking the Colorado mountains. In the winter, he's at the gym lifting and off season training for volleyball.

Spencer is also an avid reader and lifetime learner. He read 50 business, marketing, self-help, and real estate books in 2015. This has now become an annual event aiming for 35-50 books each year.

Favorite Book

How to Win Friends and Influence People - Dale Carnegie

Want more Spencer? Tune it to Builder Funnel Radio to learn more.

The founding vision was equally simple: to enable the future of engagement – real-time experience (RTX) that brings together artificial intelligence chatbots, mobile messaging, and human augmentation under the tagline “chatbots + humans, better together.”

Bassam founded AtlasRTX with a simple mission: to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind), and business development (#MoreWithLess & #IntellectuallyHonest).Bassam holds B.S., M.S., and M.Phil. degrees in Computer Science as well as an M.B.A. in Management of Technology from the University of Utah.

Check out Bassam's TEDx Talk: Has Mass Media Turned Us Into Label Mongers?

This is our second episode with Quint Lears of NewHomeSales.com He was a guest on Episode #8. The master contrastor, the mastermind, the new home ninja. Quint Lears is the host and creative director for New Home sales. Quint serves to expose the industry to all the latest and greatest in home building. From rising stars to CEO’s of the hottest companies, Quint will get anyone and everyone on camera who has insight and innovation in the New Home Industry. As a real estate professional himself, Quint also takes the stage to train new home professionals to be at the top of their game and sell homes with efficiency and integrity.

Books mentioned by Quint in this episode:

Spin Selling by Neil Racham and Rich Dad Poor Dad by Robert T. Kiyosaki

Catch Quint Live at this upcoming event:

Best Homebuilding Practices Summit 2019 in Orlando, FL May 15-17

This episode of the New Construction Marketing Podcast is brought to you by HomebuilderTECH.

What is homebuilderTECH?A two-day event (on May 9-10, 2019 in Nashville, TN) that focuses on high-level implementation of the newest digital sales and marketing strategies for homebuilders.

Rick Mulready has been called The Iron Man of Facebook™ Advertising (...mostly by himself, occasionally by an obliging friend).

He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces that entrepreneurs and small businesses can inhale faster than a bag of Reese’s Pieces.

Rick’s also the host of The Art of Paid Traffic Podcast, which has over 100,000 downloads per month and reaches people in 190 countries.

After working in the corporate Internet advertising space for 12+ years for companies like AOL, Yahoo!, Funny or Die and Vibrant Media, Rick walked away from all of it to somersault into the wild world of Facebook™ advertising and ultimately take back his freedom.

In addition to creating industry-leading training courses, like The FB ADvantage™ and The FB ADmanager™, Rick consults with entrepreneurs and businesses on their Facebook™ advertising and online marketing strategies.

When he’s not teaching, you can find him reading at a local cafe, sauntering around Paris with his wife, Amy, or fly fishing in Montana.

Four industry leaders share their experiences at the International Builders' Show:

1. Kevin Oakley-Do You Convert.

2. Kimberly Mackey of New Homes Solutions

3. Spencer Powell: Builder Funnel

4. Pierrette Tierney with Magleby Construction

For full version of show notes please visit www.anyachrisanthon.com/039 or watch on YouTube at www.anyachrisanthon.com/youtube

Kathy Tucker started in new home sales and worked her way up the corporate ladder to a Division President role for one of the nation’s leading home builders. In 2018, Kathy left the corporate world and founded Kathy Tucker Coaching and Consulting. Recognizing there was a need for
Sales Leadership Training, she followed her passion and expertise and provides leadership coaching and workshops to sales managers and aspiring sales managers.

For show notes visit www.anyachrisanthon.com/038

Ellen took a hiatus from the Fortune 500 and rediscovered poker, a game she had learned as a teenager. The more she played, the more she saw how poker and business mirrored one another. Poker encourages initiative and assertiveness and rewards calculated risk-taking. It is also an exceptionally good way to learn to read non-verbal cues. The psychological aspect of poker is as important as the technicalities of the game. In many ways, you play the people as much as you play the cards. Ellen saw how women were being excluded from this new networking activity and wanted to give them a forum to get into the game. Poker had become the new golf and for women to be in the game, they had to be at the poker tables as a player, not just an observer.

To book Ellen as a speaker for your next corporate event, connect with Ellen on her website and via LinkedIn.

Patrick Maes is founding partner of CPI Consulting and author of the book Disruptive Selling. Patrick helps CEO’s and commercial management teams to rethink sales, marketing and customer service in a changing world.

As a keynote speaker, Patrick takes his audience on a journey through the world of Disruptive Selling and the Empowered Customer. His broad experience in business management allows him to put the New Selling in a broader business context and to address touchpoints with finance, operations, supply chain, human resources and ICT.

Dawn is the Director of Sales and Marketing for Possibilities for Design, one of the nation's most recognized homebuilder-centric interior design firms. Dawn has hired, developed, and managed amazing sales and marketing teams for some of the country's leading builders, including Standard Pacific, John Laing, and Pulte. Her Resume includes numerous awards and national speaking engagements, but her most recent accomplishments center around developing resiliency in the face of unexpected (and sometimes traumatic) change. Reaching deep into the issue of self-worth, Dawn invites honesty and humor into her world, sharing her stories of success, setbacks, and sunshine.

Kerry Mulcrone is a National Builder Consultant, Sales Trainer and Speaker. She has over 30 years of proven sales success, both onsite and in new home sales management. She has a knowledge of how profitable organizations operate, “from the inside out”, and combined with this knowledge and her
strengths as an educator, she works with companies beginning with company leadership to customer-focused sales training.
Kerry teaches and mentors companies how to leverage their human resources to become highly profitable and the “top of the class” in their markets. Her energetic and positive approach provides a powerful catalyst for developing company synergy and sales systems that create a “we love to work here” environment. Her fresh and unique “hands on” approach has
gained her recognition from well-known companies and successful building organizations from coast to coast!
In addition to her onsite work, she is an accomplished motivational speaker/trainer, with appearances at International Builder’s Shows, Local Home Builder Associations, and numerous industry conferences and
workshops. Kerry has attained several prestigious designations including the NAHB Member of the Institute of Residential Marketing (MIRM), Certified New Home Sales Professional (CSP), and the Certified Marketing Professional (CMP). She is a regular contributor to local and national industry publications, and she is a published author including Model Home Model Store, Think Retail, and Think Retail 2.0, Closing the Sale, and most recently, New Home Sales & Marketing Best Practices, a Collection of Industry Experts.

No matter where you are in your career, there are amazing tools that can save you dozens of hours per week, automate key marketing activities, and make you that much more efficient in the eyes of your boss and customers.

My commitment to you is that I will always go first. I continually explore what’s needed to be at the top of the game in new home sales. I experiment with what works and what doesn’t and then report back to you what you need (and when you need it) to allow you to thrive even more in your career.

Download a full list of my favorite tools here.

In today's episode of the New Construction Marketing Podcast I chat with Liysa Callsen. Liysa's first love is comedy. However, life said do other things first. She set out to get a paralegal degree - and then life threw in some twists, like extensive customer service positions, fund-raising, event-planning. She even owned her own comedy theater. She produced and starred in comedy shows. And, then the biggest blind-side was joining the carpentry business her husband started. The past three years, she's been involved in her husband’s carpentry business. Liysa went from holding a microphone to holding drywall. She had to adapt quickly, and be heard. With her YES AND attitude, the significant changes were easier to handle. And, today, she feels like a pro! However, you don’t want her to swing a hammer, she’ll hurt herself.

Now, she's helping women in construction by teaching them simple and easy tips to become a better communicator. By teaching women how to change the way they engage in conversations, women will be ready to respond, even in difficult times. When it comes to being heard, Liysa teaches effective listening skills by being in the moment. Using improv principles, women will take away inspiration to tackle challenges back in the field.

Connect with Liysa on LinkedIn, by email and on her website.

In this episode of the New Construction Marketing Podcast I catch up with Rebecca Cafiero. Rebecca started her career in new home sales in 2003 and quickly progressed into a sales manager and eventually a VP of sales. She left corporate America in search of a better balance for her life and now she is a lifestyle and wellness expert, writer, speaker and business strategist. Connect with Rebecca on her website, or on Instagram, Facebook and LinkedIn

Resources from Rebecca's website:

Stop Drinking Acidic Mold! 5 Tips For Choosing A Healthy Coffee

How to Create a Morning Routine

Rebecca's favorite books:

The Miracle Morning by Hal Elrod

The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg and John David Mann

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks