The Power in Purpose: Recent Episodes

Candice Coppola

Imagine waking up every morning driven by your purpose, serving the type of clients and customers who value your work. Purpose is powerful, y'all. It's what drives us everyday to do the work that we do and serve our clients and team well. If you're struggling in your creative business right now-- I want you to ask yourself this question: why do you do what you do?

It's not an easy question to answer by most entrepreneurs and we believe it's where most problems in business stem from. If you're struggling on business strategy, marketing, team building, sales -- aka ALL.THE.THINGS -- than it's likely you haven't connected with your purpose. But there's no need to fret-- you've come to the right place.

Entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do.

The Power in Purpose Podcast explores the unique stories behind some of the most successful creative entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? What business lessons do they have to teach us?

Purpose is the ♥ behind why we do what we do. As we uncover these unique stories, let’s uncover YOUR purpose too.

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Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you.

On this episode of The Power in Purpose Podcast:

  • [04:20]: A quick update on my new wedding planning software: Cue
  • [05:45]: An employee vs. expert mindset
  • [09:35]: Here's how to tell if you're energy is giving employee
  • [18:10]: How to show up as an expert instead
  • [27:26]: Why it's so important to stop letting your wedding clients walk all over you

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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I have an exciting announcement to share with you today!

On this episode of The Power in Purpose Podcast:

  • [05:44]: Why I'm doing this
  • [15:20]: Who is helping me
  • [20:59]: What it is
  • [27:41]: How AI plays a role in this (it's not what you think)
  • [32:18]: How to get early access
  • [34:35]: I'm taking you along for the ride
  • [40:44]: What I want YOU to take away from this big swing

Get on the waitlist for Cue: https://www.planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently.

On this episode of The Power in Purpose Podcast:

  • [03:56]: The beginning of Verve Event Co
  • [08:53]: The story of Desiree's first wedding
  • [13:47]: What made the biggest difference in the growth of Verve Event Co
  • [20:07]: Behind the Verve Event Co marketing strategy
  • [33:53]: Working with a regular content creator
  • [36:28]: Why Desiree rebranded her wedding business
  • [39:30]: The inspiration behind Verve Event Co's new branding
  • [46:34]: What it means to have a Verve Event Co wedding
  • [50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners
  • [55:36]: What makes an iconic brand in 2026

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Follow Verve Event Co on Instagram: https://instagram.com/verveeventco
  • Work With Desiree: https://desireeadams.co
  • Listen to The Planner's Edit podcast

JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business.

On this episode of The Power in Purpose Podcast:

  • [02:48]: The narrow definition of ROI in the wedding industry
  • [06:22]: One question you need to ask yourself about ROI
  • [08:10]: The five types of ROIs in the wedding industry
  • [23:50]: What we can learn about ROI from big brands
  • [26:45]: Making smart investments into your business
  • [28:27]: The questions you need to ask yourself before you spend money in your business

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday.

On this episode of The Power in Purpose Podcast:

  • [03:09]: The women I coach who feel the most exhausted in their business do this
  • [04:47]: Do you need to be responsive 24/7 to have a great client experience?
  • [06:27]: The problem with all the open loops you have open right now
  • [09:42]: Why setting boundaries with wedding clients makes good service possible
  • [14:20]: What to do with emotional responses
  • [17:26]: One of the ways I handle this as a business coach
  • [19:23]: Protect the state that you serve your clients from
  • [24:18]: One practice I want you to try this week

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most.

On this episode of The Power in Purpose Podcast:

  • [04:16]: What you need to understand before using AI for wedding pros
  • [05:52]: The first way I'm seeing wedding pros use AI
  • [10:55]: The second way I'm seeing wedding pros use AI
  • [15:09]: The third way I'm seeing wedding pros use AI
  • [18:57]: The fourth way I'm seeing wedding pros use AI

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client?

On this episode of The Power in Purpose Podcast:

  • [05:24]: A bad client is not just bad luck
  • [08:29]: The four standards every wedding pro needs to set
  • [17:57]: How to know if it's time to fire a client
  • [22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser)

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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In this episode, I'm sharing a conversation that started inside my Wedding Pro Insiders Mastermind retreat here in Barbados and quickly became one of the most impactful discussions we had all week. We spent time talking about refinement, not growth for growth's sake, not adding more, but getting honest about what's actually serving us in a six-figure wedding business and what's simply creating more complexity.

On this episode of The Power in Purpose Podcast:

  • [04:22]: The one skill I think you need to hone in your six-figure wedding business this year
  • [05:42]: The question every wedding pro needs to ask themselves now
  • [08:03]: What's breaking your business right now (two examples)
  • [17:19]: How we can start to simplify our businesses
  • [21:13]: 3 filters to run through everything in your business
  • [25:20]: The categories most six-figure wedding business owners need to be more discerning about
  • [34:02]: Bringing this skill outside your business

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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If you've ever wondered what it truly takes to build an iconic, recognizable brand in the wedding industry, this episode is for you!

I'm sitting down with Syd, the founder and creative director of In Ink Weddings, a wedding design and planning firm in Austin, Texas. I've had the pleasure of working with Syd since she joined WeddingPro Insiders back in February of 2022. It's been so inspiring watching her evolve as a business owner, a designer, and a creative. Today, she's sharing more about her journey including how she trademarked her signature Creative POV.

On this episode of The Power in Purpose Podcast:

  • [04:41]: How Syd from In Ink Weddings got started
  • [10:38]: A pivot from budget events to working with luxury budgets and "niching down"
  • [16:10]: The first wedding planned by In Ink Weddings
  • [20:45]: Rebranding her business in 2023 (and then again shortly after)
  • [27:59]: The messy side of business that nobody talks about
  • [36:41]: Building confidence in her wedding business
  • [46:53]: What makes an In Ink Wedding?
  • [50:54]: What makes an iconic wedding brand in 2026

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • You can find Syd on Instagram, TikTok, and Reddit at @ininkweddings, or learn more at InInkWeddings.com.

JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Have you ever felt like your life looks completely fine on the outside, but inside you're barely holding it together? That's exactly where I found myself and it wasn't until a routine physiotherapy appointment that everything finally clicked into place for me. In today's episode, I'm sharing my very personal journey with nervous system dysregulation in the wedding industry: what it is, how I discovered I'd been living in this state for years (possibly decades), and why I've made it one of my biggest priorities (both in my own life and inside my mastermind, Wedding Pro Insiders).

Please note: I am not a medical professional, and nothing in this episode is medical advice. If anything resonates with you, I encourage you to bring it to your doctor.

On this episode of The Power in Purpose Podcast:

  • [07:46]: A quick explanation of your nervous system
  • [12:31]: My experience with my nervous system dysregulation discovery
  • [18:22]: Listen to this if you're high-achieving
  • [22:33]: My symptoms with nervous system dysregulation
  • [29:29]: Understanding nervous system dysregulation
  • [34:44]: What I've done to support my nervous system
  • [41:14]: A note about hormones for women
  • [44:30]: Prioritizing your nervous system in your wedding business

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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Have you ever wondered what actually happens at a WPI mastermind retreat for wedding pros? In this episode, I'm pulling back the curtain and giving you a real behind-the-scenes look at what we're doing here in Barbados inside my home, on my veranda, out on the water, and yes, even in our pajamas. I recorded this just a week and a half before everyone arrived, so by the time you're listening, it's already unfolding, and you can probably hop over to my Instagram right now to catch a glimpse of what's happening in real time.

On this episode of The Power in Purpose Podcast:

  • [02:30]: What is Wedding Pro Insiders mastermind?
  • [05:11]: How this mastermind retreat for wedding pros was born
  • [08:10]: Choosing to host the retreat in my home in Barbados
  • [11:03]: What made me nervous about this mastermind retreat for wedding pros
  • [13:46]: The topics we are focusing on at this mastermind retreat
  • [24:08]: Our mastermind retreat itinerary
  • [35:58]: Why this mastermind retreat for wedding pros is so special
  • [40:44]: Join Wedding Pro Insiders

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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This episode is a little different, because I'm taking you inside New York Bridal Fashion Week 2026 with stylist, bridal store owner and industry expert Beth Chapman for a real, behind-the-scenes conversation on what's happening in bridal right now.

On this episode of The Power in Purpose Podcast:

  • [03:19]: What is New York Bridal Fashion Week?
  • [10:29]: The trends emerging from New York Bridal Fashion Week
  • [23:17]: Styling elements seen at Bridal Fashion Week 2026
  • [30:42]: The role of pop culture in fashion
  • [37:09]: The appearance of quality and craftmanship at New York Bridal Fashion Week
  • [45:18]: Bridal designers to watch in 2026
  • [48:40]: The comeback of Hayley Paige to Bridal Fashion Week

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

CONNECT WITH BETH:

Connect on Instagram: https://www.instagram.com/bethchapmanstyling/

Work with Beth: https://www.bethchapmanstyling.com/

Join the Bridal Retailer Academy: https://www.bethchapmanconsulting.com/the-bridal-retailer-academy-1-cbc041c3-6572-463e-935a-35beaa17df07

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

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In this episode, I'm breaking down the exact plan I would follow to grow a wedding business from 100K to 250K in the next 12 months (including what I'd stop doing, what I'd start doing, and what I'd do differently). You're not going to get to $250K as a wedding pro by doing more of what built your 100K business. This is a different level, and it requires different decisions.

On this episode of The Power in Purpose Podcast:

  • [05:47]: You are not going to get to 250K by doing more of what built your 100K business.
  • [09:01]: If you want a different level of growth, you need to accept this
  • [10:01]: The first thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [14:40]: The second thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [17:41]: The third thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [19:03]: The fourth thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [20:48]: The fifth thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [22:05]: The sixth thing I'd stop doing if I wanted to hit $250K as a wedding pro
  • [24:22]: The first thing I would start doing to hit $250K as a wedding pro
  • [27:47]: The second thing I would start doing to hit $250K as a wedding pro
  • [29:49]: The third thing I would start doing to hit $250K as a wedding pro
  • [31:14]: The fourth thing I would start doing to hit $250K as a wedding pro
  • [34:00]: The fifth thing I would start doing to hit $250K as a wedding pro
  • [37:06]: The sixth thing I would start doing to hit $250K as a wedding pro
  • [38:53]: The seventh thing I would start doing to hit $250K as a wedding pro
  • [43:35]: The eighth thing I would start doing to hit $250K as a wedding pro
  • [46:59]: The ninth thing I would start doing hit $250K as a wedding pro
  • [48:34]: What you need to do now

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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If you've ever felt like you're doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions).

On this episode of The Power in Purpose Podcast:

  • [04:40]: Where more wedding pros get wrong when trying to shift to a luxury market
  • [06:39]: A Harvard Business study you need to know about
  • [10:56]: The two buyer psychologies in the wedding industry
  • [15:09]: Lessons from Coach, Chanel, Target, Old Navy, Apple and more
  • [22:57]: The importance of visual identity in luxury brands
  • [29:34]: The shift I want you to make to attract luxury wedding couples
  • [34:25]: Questions I want you to ask yourself if you want to attract luxury

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Have you ever looked at your business and realized that what started as one clear direction has slowly turned into six different strategies, all running at the same time, and none of them getting the attention they actually need? That's what I'm calling the side quest problem, and I'm seeing it everywhere right now. In coaching conversations, across the wedding industry, and honestly, sometimes in my own business too. And it's hurting revenue in your wedding business.

On this episode of The Power in Purpose Podcast:

  • [04:03]: The problem I'm seeing all over the wedding industry right now
  • [06:44]: One of the most common things hurting your revenue streams
  • [09:34]: The psychology behind why we do this
  • [15:30]: Why this has a huge hidden cost in your business (and what to do about it)
  • [17:05]: The number one thing wedding pros need to work on this week
  • [19:52]: What you need to do now

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

If you've been feeling like you're constantly doing all the things but somehow never getting ahead, this episode is for you. The internet is full of productivity hacks for wedding pros but what I actually want to talk about is designing your time and energy as the owner of your business, not as an employee reacting to everyone else's needs.

On this episode of The Power in Purpose Podcast:

  • [03:37]: The first productivity hack for wedding pros
  • [12:33]: The second productivity hack for wedding pros
  • [22:32]: The third productivity hack for wedding pros
  • [29:31]: The fourth productivity hack for wedding pros

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

There's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now.

On this episode of The Power in Purpose Podcast:

  • [03:28]: Understanding every industry goes through cycles
  • [05:48]: The first opportunity in the wedding industry
  • [12:31]: The second opportunity in the wedding industry
  • [16:40]: The third opportunity in the wedding industry
  • [19:46]: The fourth opportunity in the wedding industry
  • [22:00]: The fifth opportunity in the wedding industry
  • [26:08]: The sixth opportunity in the wedding industry
  • [29:20]: The seventh opportunity in the wedding industry

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Have you ever felt like you're doing all the things, attending every summit, buying every course, listening to every podcast, and still feeling completely stuck? You're not alone, and in today's episode, I'm giving you the wedding business advice I'd share if you pulled me aside in a conference hallway and asked me what the heck to do.

On this episode of The Power in Purpose Podcast:

  • [01:36]: The one question I'm asked all the time
  • [05:26]: What I'd tell you if we only had 10 minutes together
  • [15:45]: Deciding what to do next with this wedding business advice

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I'm sharing the seven operating standards I'm building my business around in 2026 that I think you need to consider if you're looking to grow (or even sustain!) your wedding business in 2026. After everything we unpacked in my State of the Industry conversation last week, this episode is more about what we need to do now that we know the wedding industry has shifted.

On this episode of The Power in Purpose Podcast:

  • [02:30]: What are operating standards for your wedding business?
  • [5:23]: The first operating standard for your wedding business in 2026
  • [10:24]: The second operating standard for your wedding business in 2026
  • [16:44]: The third operating standard for your wedding business in 2026
  • [21:14]: The fourth operating standard for your wedding business in 2026
  • [23:50]: The fifth operating standard for your wedding business in 2026
  • [27:46]: The sixth operating standard for your wedding business in 2026
  • [30:48]: The seventh operating standard for your wedding business in 2026

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

EPISODES MENTIONED:

  • Episode 203 about the state of the wedding industry: https://blog.candicecoppola.com/state-of-the-wedding-industry/
  • Episode 174 about how your inputs affect your outputs: https://blog.candicecoppola.com/mindset-shift-for-wedding-pros/

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I'm sharing a behind-the-scenes look at what I'm seeing inside the wedding industry right now. From my vantage point working with pros across categories and markets, I've had a front-row seat to some real shifts happening behind the scenes.

If things have felt different in your business lately (slower inquiries, more hesitant clients, marketing that doesn't land the same), they are too.

As an industry, we're in a recalibration, and it's time to pay attention. In this episode, I'm talking about the state of the wedding industry (and sharing five shifts you need to make if you want to book wedding clients in 2026).

On this episode of The Power in Purpose Podcast:

  • [04:08]: The wedding industry is shifting
  • [08:00]: We're in a trust recession
  • [10:53]: The rise of AI content is hurting your marketing
  • [15:22]: Showing up like the expert and being transparent in your business
  • [19:53]: Couples are using AI to plan their weddings (and why this matters)
  • [22:00]: Your value as a wedding pro post-AI
  • [24:28]: You need a creative POV
  • [26:03]: The state of the wedding industry in regards to visibility
  • [31:11]: Going back to analog experiences
  • [38:27]: The final shift we need to consider in the current state of the wedding industry

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

At the start of a new year, I notice the same pattern show up again and again. It often looks like ambitious goals layered on top of exhaustion and a lot of pressure to grow mixed with a quiet sense that something isn't quite right. In this episode, I'm sharing a way of thinking about business goals that completely changed how I plan, decide, and move forward.

On this episode of The Power in Purpose Podcast:

  • [02:41]: A lesson from Amy Porterfield's mastermind
  • [04:31]: Choosing a single lane for goal-setting
  • [07:54]: The growth lane of goal-setting
  • [11:58]: The recalibration lane of goal-setting
  • [16:12]: The steady lane of goal-setting
  • [21:35]: Choosing the right land for your business this year

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

As I close out the year with you, I wanted to have a conversation that feels a little uncomfortable but deeply necessary. This episode was born from a moment of unexpected clarity, one that started far outside my business and followed me back into it. I've been sitting with this idea for months, turning it over, resisting it, and eventually realizing it might be the most important 2026 growth strategy for wedding pros we never talk about.

On this episode of The Power in Purpose Podcast:

  • [01:40]: The growth strategy nobody is talking about
  • [02:41]: The peloton lesson that piqued my interest
  • [06:58]: Why we all avoid failure (and what to do instead)
  • [10:20]: Why this growth strategy is so important for entrepreneurs
  • [12:05]: A question I want you to ask yourself
  • [15:10]: What to do to find your next move today
  • [19:11]: Why failure is so important
  • [24:14]: Why we are used to choosing comfort and thinking about Version 1 differently
  • [28:50]: Turning failure into your secret growth strategy

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I honestly can't believe this is episode 200! Join me today in celebration of 200 conversations we've had over the years and some of the most powerful lessons I've learned along the way.

On this episode of The Power in Purpose Podcast:

  • [01:40]: Reflecting on starting the Power in Purpose podcast and celebrating 20 episodes
  • [07:38]: 1st lesson after 200 episodes of the Power in Purpose podcast
  • [09:10]: 2nd lesson after 200 episodes of the Power in Purpose podcast
  • [10:58]: 3rd lesson after 200 episodes of the Power in Purpose podcast
  • [13:14]: 4th lesson after 200 episodes of the Power in Purpose podcast
  • [15:01]: 5th lesson after 200 episodes of the Power in Purpose podcast
  • [17:20]: 6th lesson after 200 episodes of the Power in Purpose podcast
  • [19:18]: 7th lesson after 200 episodes of the Power in Purpose podcast
  • [21:20]: 8th lesson after 200 episodes of the Power in Purpose podcast
  • [23:33]: 9th lesson after 200 episodes of the Power in Purpose podcast
  • [25:15]: 10th lesson after 200 episodes of the Power in Purpose podcast
  • [26:32]: 11th lesson after 200 episodes of the Power in Purpose podcast
  • [30:35]: 12th lesson after 200 episodes of the Power in Purpose podcast
  • [31:58]: 13th lesson after 200 episodes of the Power in Purpose podcast
  • [33:58]: 14th lesson after 200 episodes of the Power in Purpose podcast
  • [35:57]: 15th lesson after 200 episodes of the Power in Purpose podcast
  • [38:30]: 16th lesson after 200 episodes of the Power in Purpose podcast
  • [40:34]: 17th lesson after 200 episodes of the Power in Purpose podcast
  • [42:30]: 18th lesson after 200 episodes of the Power in Purpose podcast
  • [44:40]: 19th lesson after 200 episodes of the Power in Purpose podcast
  • [46:20]: 20th lesson after 200 episodes of the Power in Purpose podcast
  • [47:50]: 21st lesson after 200 episodes of the Power in Purpose podcast
  • [49:17]: 22nd lesson after 200 episodes of the Power in Purpose podcast
  • [51:51]: 23rd lesson after 200 episodes of the Power in Purpose podcast

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I'm kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I've been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.

On this episode of The Power in Purpose Podcast:

  • [00:00] Should you pay to play?
  • [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR
  • [05:38] Advertising vs. "scam" narratives
  • [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation
  • [10:07] Comparing pay-to-play with common advertising we already accept in the industry
  • [13:32] Borrowing brand equity
  • [14:28]: Luxury consumers rely on recognizable markers
  • [15:30]: Signaling power
  • [16:59] Advertising vs. organic reach
  • [17:40] Why dunking on others' marketing spend is misguided
  • [20:20] The real issue: wedding pros wanting credibility without investment

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 25% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I'm pulling back the curtain on the ten bold shifts I'm seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Bold Shifts in the Wedding Industry
  • [02:42]: Reflecting on the Past and Planning for the Future
  • [06:01]: Unique Perspectives on the Wedding Industry
  • [08:43]: Prioritizing Energy and Time Management
  • [12:01]: Investing in Visibility and Branding
  • [17:44]: Stepping into Thought Leadership
  • [21:58]: The Power of Saying No
  • [28:06]: Media Authority and Brand Elevation
  • [30:00]: Claiming Your Authority in the Industry
  • [35:07]: Redefining Leadership in Your Business
  • [39:54]: Creating Better Pricing Structures
  • [44:08]: Building Community Through Events
  • [46:29]: Developing Signature Frameworks
  • [48:52]: Embracing Bold Branding
  • [54:39]: Taking Action for a Profitable Future

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In today’s episode, I’m sitting down with Erinn, someone I’ve admired for the clarity and confidence she brings to the money conversation in our industry. As wedding pros, it’s so easy to get caught up in the work we love (serving clients, designing, planning), but at the same time, we can sometimes avoid the financial side of things. That’s why I wanted to bring Erinn on: to help us reframe how we think about paying ourselves and building long-term wealth. Because more wedding bookings won't fix your money stress... but let's talk about what will.

In this episode:

  • [00:00]: The Broken Money System
  • [03:10]: From Photographer to Real Estate Investor
  • [05:54]: Understanding Money Mindset
  • [08:47]: The Role of Real Estate in Wealth Building
  • [12:07]: Women and Money: Historical Context
  • [14:57]: Overcoming Money Avoidance
  • [17:49]: Taking Control of Your Finances
  • [21:04]: The Entrepreneurial Advantage in Money Management
  • [23:50]: Connecting Energy and Money
  • [26:11]: Transforming Money Mindset for Sustainability
  • [30:22]: The Role of Bookkeepers and Accountants
  • [32:47]: Prioritizing Your Pay: The Mindset Shift
  • [39:58]: Understanding Revenue vs. Profitability
  • [43:47]: Masterclass Invitation: The Wedding Pro Profit Blueprint

Erinn and I are teaming up to host a completely free masterclass for my podcast community, and I couldn’t be more excited about it. It’s called The Wedding Pro Profit Blueprint, and it’s designed specifically for wedding pros who want to pay themselves consistently and create real wealth through their businesses.

Get your free ticket here: https://go.erinnbridgman.com/masterclasscandice

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

Podcast Episode Mentioned: https://podcasts.apple.com/us/podcast/the-mel-robbins-podcast/id1646101002?i=1000652103707

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I’ve got a confession to make – over the last year, I’ve invested about $60,000 in my own education and business development. Yep, you heard that right. Between masterminds, one-on-one coaching, and specialized courses, I’ve poured into myself so that I can keep growing and, ultimately, serve you better. In this episode, I’m pulling back the curtain on what those investments looked like, what they gave me (and what they didn’t), and how you can start thinking more strategically about investing in your own growth.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Investing in Education: A Personal Journey
  • [06:56]: Understanding Different Educational Formats
  • [14:06]: The Power of One-on-One Coaching
  • [20:56]: Masterminds: Community and Accountability
  • [29:57]: Evaluating Readiness for Coaching Programs
  • [38:47]: When to Wait Before Investing
  • [45:47]: The WPI Experience: A Unique Coaching Opportunity

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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Hitting six figures in your wedding business is an incredible milestone but let’s be real, it’s not all smooth sailing from there. In fact, crossing that threshold often creates a whole new set of challenges that no one really warns you about. In this episode, I’m pulling back the curtain on the exact problems most wedding pros face once they’ve “made it” to six figures and why the strategies that got you here won’t get you to the next level.

On this episode of The Power in Purpose Podcast:

  • [00:00] Introduction to Six-Figure Challenges
  • [03:06] Understanding the Six-Figure Milestone
  • [05:53] Money and Pricing Complexities
  • [08:42] Marketing and Visibility Struggles
  • [11:57] Team Dynamics and Client Management
  • [14:48] Systems and Operations Overhaul
  • [21:57] Creativity and Innovation Blockages
  • [26:03] Building Visibility and Influence
  • [30:48] CEO Identity and Lifestyle Changes
  • [35:44] Conclusion and Invitation to Join WPI

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Purposeful Business Growth
  • [01:02]: Identifying the Feeling of Being Stuck
  • [03:48]: Understanding the Role of Ego in Business
  • [04:43]: Common Ceilings in Business Growth
  • [09:15]: The Cost of Staying Stuck
  • [11:07]: Disrupting Patterns for Growth
  • [14:21]: The Importance of Support and Community
  • [18:27]: Taking Action: Marketing and Delegation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Understanding Luxury Client Mindset
  • [02:56]: The Importance of Pricing and Value
  • [05:44]: Navigating Emotional Pricing
  • [09:04]: The Experience Over Price Paradigm
  • [11:55]: The Risks of Undercharging
  • [14:43]: Building Confidence in Pricing
  • [18:00]: Money Mindset and Its Impact
  • [20:47]: Transforming Your Pricing Strategy
  • [24:05]: Creating a Premium Client Experience
  • [26:56]: Final Thoughts on Pricing and Trust

LINKS MENTIONED:

Grab the replay for my AI Brand Workshop: https://candicecoppola.com/workshop

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

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In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending.

On this episode of The Power in Purpose Podcast:

  • [00:00]: The Importance of Referrals in the Wedding Industry
  • [05:26]: Building Trust with Vendors
  • [12:40]: Marketing and Its Impact on Referrals
  • [19:14]: Prioritizing Client Relationships
  • [25:48]: Defining Your Referable Qualities
  • [31:51]: Investing in Meaningful Relationships

Sign Up For My AI Masterclass Happening Tomorrow, August 27th: https://candicecoppola.com/workshop?utm_source=podcast&utm_medium=shownotes&utm_campaign=192

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and beautiful as the suites she designs).

In this episode of Behind The Brand: Ledgewood Fine Stationery

  • [00:00]: Introduction to Frances Ledgewood and Her Journey
  • [05:45]: Frances's Early Inspirations and Career Path
  • [11:59]: The Birth of Ledgewood Find Stationery
  • [17:48]: Navigating Challenges and Growth in Business
  • [23:45]: The Importance of Community in the Stationery Industry
  • [29:57]: Marketing Strategies for Success
  • [38:58]: Building a Strong Team
  • [45:51]: The Collective Retreat: Creating Community and Connection

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out Frances’ website: https://ledgewoodfinestationery.com/
  • Follow Ledgewood Fine Stationery on Instagram: https://www.instagram.com/ledgewoodfinestationery/
  • Learn more about The Ledgewood Fine Stationery Collective: https://ledgewoodfinestationery.com/collective

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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This week on The Power in Purpose Podcast, I’m coming in hot with a little tough love (the kind you didn’t know you needed but will absolutely thank me for later). This episode is all about the five subtle (and not so subtle) ways you’re playing small in your wedding business right now. If you’ve been stuck in a loop of tinkering behind the scenes, undercharging, or waiting for opportunities to come to you... consider this your midyear reset and rally cry. It’s time to stop shrinking and start showing up boldly.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction: The Call to Play Big
  • [04:56]: Red Flag #1: Waiting to Be Chosen
  • [09:44]: Red Flag #2: Downplaying Expertise
  • [15:56]: Red Flag #3: Doing It All Yourself
  • [20:40]: Red Flag #4: Underpricing Services
  • [25:54]: Red Flag #5: Avoiding Visibility
  • [32:06]: The Cost of Playing Small: Reflection and Action

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Sign up for my AI Workshop on August 27th: https://candicecoppola.com/workshop

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I’m back after a little summer break (hello, anniversary trip!) and I’m diving straight into one of my favorite topics right now: How to use ChatGPT in your wedding business. Specifically, why ChatGPT is making you sound like a stiff, robotic version of yourself and how to finally fix that.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to AI and Brand Voice
  • [10:01]: Creating Your Brand Voice Guidelines
  • [20:04]: Training AI to Reflect Your Voice
  • [27:45]: Workshop Invitation and Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

  • Sign up for my AI workshop: https://candicecoppola.com/workshop
  • Grab my masterclass on training ChatGPT to be your wedding planning assistant: https://plannersplaybook.com/ai
  • Fathom: https://fathom.video/

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

  • [00:00] Introduction to Wildflower Events and Design
  • [09:56] The Journey Begins: From Wedding Planning to Business
  • [19:54] Building Confidence Through Styled Shoots
  • [26:51] Holy Shit Moments: Recognizing Growth and Success
  • [33:02] The Big Rebrand: Aligning with Personal Identity
  • [39:04] Finding Authenticity in Branding
  • [42:47] Evolving Business Practices
  • [45:34] The Power of Yes and No
  • [50:12] Introducing Camp Wildflower
  • [01:04:01] Summer Camp Experience
  • [01:12:21] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out her website: https://wildflowereventsdesign.com/
  • Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/
  • Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not.

On this episode of The Power in Purpose Podcast:

  • [01:39]: Why this conversation is more important than ever
  • [03:48]: Why what people say behind your back matters
  • [05:08]: How you build a reputation in the wedding industry
  • [07:26]: Getting blacklisted in the wedding industry (what to do)
  • [10:32]: Are you guilty of this reputation killer?
  • [12:00]: How can you build a reputation that works for you when you're not in the room?
  • [15:09]: What your reputation in the wedding industry is made of

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now.

If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it.

Luxury clients are making decisions based not just on your work, but on your confidence, your leadership, and your ability to hold space for their high-level expectations. If you’re playing small, dimming your light, or second-guessing your worth — it’s costing you opportunities.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Boldness in Business
  • [03:00]: The Importance of Boldness in the Wedding Industry
  • [05:52]: Reconnecting with Your Audacious Self
  • [09:08]: Overcoming Fear and Expectations
  • [11:58]: Taking Bold Actions and Asking Bold Questions
  • [15:09]: The Power of Community and Support
  • [17:54]: Embracing Your Purpose and Moving Forward

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

APPLY TO JOIN WEDDINGPRO INSIDERS:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to the Barbados Retreat
  • [02:49]: Setting the Stage for Connection
  • [06:04]: Peer Presentations and Learning
  • [09:03]: Finding Clarity Through Big Questions
  • [11:58]: Creating Momentum and Taking Action
  • [14:48]: Reflections on Energy and Community
  • [18:07]: Key Takeaways from the Retreat
  • [27:23]: The Power of Positive Energy
  • [28:37]: Authenticity in Professional Spaces
  • [30:31]: Creating Safe and Supportive Communities
  • [33:21]: The Importance of Creative Structure
  • [36:11]: Embracing Leadership Roles
  • [38:25]: The Value of In-Person Connections
  • [41:23]: Seeing Your Potential Through Community
  • [43:43]: Invitation to Join Wedding Pro Insiders

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

In this episode of The Power in Purpose Podcast, I’m diving into something that had me shouting “oh no they didn’t” at my phone—a 67-question inquiry email (yes, you read that right: sixty-seven questions) that a couple sent to a photographer before even hopping on a call. When I saw it on Threads, I knew we had to talk about it.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Setting Boundaries with Clients
  • [05:18]: Understanding Client Expectations
  • [10:44]: Identifying Red Flags in Inquiries
  • [15:43]: The Importance of Pre-Qualification
  • [20:43]: Establishing Clear Communication
  • [25:41]: Navigating Difficult Client Interactions

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Episode 157. The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Will tariffs raise wedding costs? Today’s episode is unlike any we’ve done before. We’ve got a bit of an emergency brewing in the wedding industry, and I felt compelled to hop on the mic and break it all down with someone who really knows what’s going on behind the scenes: my husband, Jason.

I somehow convinced him to join me (first time ever!) and share his deep expertise in shipping, logistics, and global trade. Because here’s the deal — new tariffs are being applied across nearly all imported goods, and it’s not just “big business” that’s feeling the pressure. This is hitting florists, planners, rental companies, caterers — all of us. Hard. It’s time we talk about it.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Understanding Tariffs and Their Impact on the Wedding Industry
  • [11:01]: The New Era of Business and Taxation
  • [21:46]: The Mechanics of Tariffs: What You Need to Know
  • [33:51]: Navigating Price Increases and Supply Chain Disruptions
  • [42:23]: Managing Client Expectations in a Changing Market
  • [48:09]: Navigating Cost Fluctuations in the Wedding Industry
  • [51:22]: Impact of Supply Chain Disruptions on Wedding Attire
  • [55:28]: Understanding the Broader Implications of Supply Chain Issues
  • [01:01:04]: The Importance of Supporting Local Businesses
  • [01:11:26]: Maintaining Client Trust Amid Budget Changes
  • [01:19:45]: Actionable Tips for Wedding Professionals

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I’m diving headfirst into a hot topic that’s been making the rounds on Threads (and honestly, everywhere else): the “wedding tax.” You’ve probably heard the rumor, right? That wedding vendors just jack up their prices as soon as you mention the word “wedding.” Well, it’s time to set the record straight.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Understanding the Wedding Tax Myth
  • [12:33]: The Rising Costs of Weddings
  • [24:56]: Navigating Client Relationships and Expectations
  • [35:58]: Building Trust and Transparency in the Wedding Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Non-Negotiable Marketing Strategies
  • [05:17]: The Importance of SEO in 2025
  • [14:32]: Harnessing the Power of Email Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Tune into episodes 134-141 for my past ”Launch Your List” series

Grab the client cocktail: https://clientcocktail.com/

Check Out Sara Dunn’s SEO Course: https://candicecoppola--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team).

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Content Creation for Weddings
  • [01:05]: The Importance of Being Your Own Content Creator
  • [02:28]: 13 Tips for Capturing Wedding Day Content
  • [20:25]: Practical Tips for Effective Content Creation
  • [35:05]: Recap and Final Thoughts on Content Creation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you.

Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing in yourself can completely change the game, and the magic that happens when you embrace your own signature style instead of trying to be like everyone else.

On this episode of The Power in Purpose Podcast:

  • [02:54]: Introducing Akeshi Akinseye
  • [06:03]: The Evolution of a Wedding Planner
  • [09:08]: The $700 Wedding Experience
  • [11:51]: Finding Your Unique Signature in Business
  • [15:05]: Investing in Skills and Education
  • [17:55]: Building a Brand with Authenticity
  • [21:13]: The Power of Styled Shoots
  • [24:03]: Continuous Growth and Community Support
  • [27:48]: The Importance of Immersive Experiences
  • [29:15]: Investing in Personal and Business Growth
  • [30:40]: Embracing Personal Branding
  • [32:08]: The Power of Marketing and Self-Promotion
  • [36:33]: Building Confidence and Expertise
  • [39:54]: Creating Meaningful Celebrations
  • [44:55]: Defining an Iconic Brand
  • [51:21]: Education and Empowerment in the Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Akeshi Akinseye: https://www.akeshiakinseye.com/

Follow Akeshi on Instagram: https://www.instagram.com/akeshiakinseye/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

View Details

This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!).

Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: https://candicecoppola.com/100k

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Instagram Trends for 2025
  • [03:05]: The Rise of Content Creators
  • [05:57]: Authenticity Over Perfection
  • [08:49]: Zero Text Reels and Embracing AI
  • [11:45]: Engagement and Social Listening
  • [15:06]: Personalized and Non-Traditional Weddings
  • [17:55]: Nostalgia-Driven Content
  • [21:14]: Collaborations and Cross Promotions
  • [24:01]: Enhancing Carousel Content
  • [27:09]: Aspirational Content Over How-To
  • [29:51]: Recap of Instagram Trends for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Sign up for my 100K Playbook for Wedding Planners Masterclass: https://candicecoppola.com/100k

Read the Hootsuite article: https://www.hootsuite.com/research/social-trends

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Building a Business with Purpose
  • [02:48]: The Power of Connection
  • [06:04]: The Ripple Effect in Networking
  • [08:46]: Creating Inclusive Spaces
  • [12:07]: Embracing Scruffy Hospitality
  • [14:49]: The Impact of Authenticity
  • [18:01]: Navigating Personal Connections
  • [21:10]: The Balance of Connection
  • [23:54]: Intentional Living and Marketing
  • [27:07]: The Joy of Imperfection
  • [29:50]: Reflecting on Personal Growth
  • [36:51]: Recognizing and Valuing Relationships
  • [41:40]: Energy Dynamics in Friendships
  • [46:41]: Navigating Competition in the Wedding Industry
  • [50:52]: Cultivating a Positive Mindset
  • [56:51]: The Ripple Effect of Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Listen to this episode on The Happiness Lab on scruffy hospitality (and embracing imperfection): https://podcasts.apple.com/us/podcast/how-to-embrace-imperfection/id1474245040?i=1000681002322

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss.

We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network.

On this episode of The Power in Purpose Podcast:

  • [00:00]: 2025 Wedding Trends Overview
  • [02:42]: Deep Networking and Authentic Relationships
  • [05:36]: Brutalism in Marketing and Design
  • [08:24]: The Importance of Authenticity in Marketing
  • [19:00]: Romanticizing Business and Life
  • [21:52]: Niche Specialization in the Wedding Industry
  • [24:34]: The Rise of AI in Wedding Planning

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Setting the Stage for Success
  • [06:03]: Vision Casting for 2025
  • [14:30]: Becoming the Business Owner You Need to Be
  • [20:11]: Fun Goals and 90-Day Planning
  • [25:50]: Q1 Focus: Laying the Groundwork
  • [30:07]: Accountability and Community Support

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

RESOURCES MENTIONED:

Write a letter to your future self: https://futureme.org/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life).

We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to drain our energy and keep us stuck.

On this episode of The Power in Purpose Podcast:

  • [00:00]: New Year, New Opportunities
  • [05:51]: The Impact of Inputs on Outputs
  • [12:20]: Identifying Negative Inputs
  • [20:28]: Cultivating Positive Inputs
  • [33:36]: Making Changes for Better Outputs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

View Details

Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses.

This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief.

I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you achieved this past year - and identify what needs your focus in the new year.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Welcome and Reflection on 2024
  • [02:54]: Debriefing the Wedding Season
  • [06:14]: Leaving Behind the Past
  • [09:11]: Business Vibe Check
  • [12:02]: Client Perspective and Feedback
  • [18:07]: Service Offerings Review
  • [21:52]: Workflows and Systems Evaluation
  • [26:01]: Team Performance Assessment
  • [28:53]: Future Casting for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

View Details

Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry.

As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way.

Here’s what you’ll learn in this episode (and in the full interview):

• The five things I wish I had done differently while building my business

• The #1 mistake I see wedding planners make—and how to avoid it

• How to build strong relationships that lead to success and support

• The secret to defining your core mission and creating a brand around it

• Why selling is an act of service—and how to gain confidence in your sales process

• My #1 piece of advice for wedding pros who want to thrive without burning out

Want to hear the rest of the interview?

Head over to The Wedding Industry Insider Podcast to listen to the full episode!

Click here to listen to the full episode now!

I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.

View Details

Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue.

Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to explore this revenue stream—whether you’re a seasoned pro or just starting out.

In this episode, we cover:

• Misconceptions about affiliate marketing and how to move past them

• How to strategically leverage affiliate marketing to grow your income

• Affiliate marketing strategies that work (even for micro-influencers)

• Why email marketing is a game-changer for affiliate success

• The biggest differentiator between businesses that succeed and those that don’t

Important Sections of the Episode:

• [2:06] Misconceptions in affiliate marketing

• [9:59] Leveraging affiliate marketing

• [13:59] Affiliate marketing strategies

• [19:59] Brand partnerships

• [24:18] Affiliate marketing for micro-influencers

• [34:29] Email marketing for affiliate marketers

• [43:40] The biggest differentiator between businesses that succeed and fail

Affiliate marketing isn’t just for influencers with massive followings—it’s for anyone who wants to monetize their expertise, build meaningful brand partnerships, and create new streams of income. This conversation is packed with tips you can start implementing today!

Links and Resources Mentioned:

• Learn more about Honeybook, the all-in-one platform for client-based businesses: Click here to get 50% off your first year's subscription!

Listen To The Independent Business Podcast:

  • Website: podcast.honeybook.com
  • IG: instagram.com/honeybook
  • IG: instagram.com/akuakonadu_

View Details

You need to stop hiding and start putting yourself out there. Especially in 2025.

As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively.

You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business.

It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy!

(This episode originally aired as episode 109 and we are recasting it this month to help you think about marketing for your business in 2025. Enjoy!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way.

Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses.

In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise.

So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it.

(This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit.

(This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!)

On this episode of The Power in Purpose Podcast:

[00:01:42]: Signs You're Ready to Hire a Business Coach

[00:04:20]: Trait 1

[00:06:43]: Trait 2

[00:09:14]: Trait 3

[00:10:15]: Trait 4

[00:11:32]: Trait 5

[00:17:33]: Importance of group coaching and masterminding

[00:20:06]: The power of workshops and group problem-solving

[00:21:18]: Being a better business owner through community

[00:23:41]: Traits to look for in a business coach

[00:24:48]: The importance of putting effort into coaching

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

View Details

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to marketing to Gen Z couples

[00:00:58]: Importance of understanding Gen Z couples

[00:02:07]: Differences between Gen Z and millennial customers

[00:03:32]: Importance of adapting to a changing society and clientele

[00:05:55]: Statistics on Gen Z buyer preferences and behaviors

[00:09:43]: Gen Z Marketing Tip #1

[00:11:09]: Gen Z Marketing Tip #2

[00:12:43]: Gen Z Marketing Tip #3

[00:14:15]: Gen Z Marketing Tip #4

[00:22:24]: Gen Z Marketing Tip #5

(This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction and Sales Retraction

[00:01:05]: The Wedding Industry and Speculations

[00:02:18]: The Ups and Downs of Business

[00:03:31]: Consistency and Long-Term Success

[00:04:35]: Diagnosing Your Sales Problems

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

(This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!)

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Purposeful Business Systems
  • [03:00]: The Importance of Onboarding
  • [09:10]: Mastering Offboarding Processes
  • [14:55]: Building Effective Team Systems
  • [19:59]: Client Delivery and Project Management
  • [25:15]: Creating a Robust Marketing System
  • [30:14]: Conclusion and Next Steps

Don't forget to shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025.

We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes, that’s a thing), and even whether sliders still deserve a place on your homepage, we’ve got it covered. There’s so much practical advice here—like why your fonts shouldn’t be tiny anymore and why an immersive website experience could completely change your business.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Website Trends for 2025
  • [05:15]: Design Process and Inspiration
  • [10:58]: Building an Immersive Experience
  • [12:32]: Functionality Meets Aesthetics
  • [13:53]: Hit or Shit: Design Trends Discussion
  • [29:07]: Exploring Brutalism in Design
  • [31:54]: Functionality Trends in Web Design
  • [34:06]: The Importance of Multi-Page Websites
  • [36:08]: Mobile vs. Desktop Design
  • [37:45]: AI in Customer Support: A Hard No
  • [39:02]: Navigating Dropdown Menus
  • [40:22]: AI-Generated Website Copy: Pros and Cons
  • [43:24]: Future Trends: What’s Next for Websites?
  • [46:40]: Creating an Immersive Online Experience
  • [50:13]: Tonic's Black Friday Sale and Templates

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Shop Tonic Site Shop’s Black Friday Sale: https://candicecoppola.com/tonic

Shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets.

I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Purposeful Business Growth
  • [06:13]: Kayla Madden's Journey and Business Philosophy
  • [12:11]: The Importance of Authentic Branding
  • [18:40]: Lessons from the First Wedding Experience
  • [22:40]: Building Connections and Vendor Relationships
  • [24:53]: The Impact of Rebranding on Business Success
  • [31:21]: Listening to Your Gut in Business Decisions
  • [33:13]: The Role of Marketing in Brand Building
  • [36:51]: Crafting a Consistent Brand Message
  • [39:31]: Embracing Authenticity in Your Brand
  • [44:05]: Creating Madden-Made Events: Values and Experience
  • [46:56]: Finding Unique Sources of Inspiration
  • [53:28]: Future Aspirations: Scaling and Team Building
  • [56:38]: Advice for New Entrepreneurs
  • [58:23]: The Secret Sauce of an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Madden Made: https://maddenmadeevents.com/

Follow Kayla on Instagram: https://www.instagram.com/maddenmadeevents/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Omni-Channel Marketing
  • [09:01]: The Importance of Consistency
  • [12:10]: Steps to Implementing an Omni-Channel Strategy
  • [15:02]: Mapping the Customer Journey
  • [17:51]: Refining Your Branding
  • [21:09]: Creating a Content Strategy
  • [24:00]: Utilizing Tools for Success
  • [27:11]: Common Mistakes in Omni-Channel Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to book in 2025.

If you’re ready to take gifting off your to-do list, Alexandra’s team at Lavender and Pine handles everything from design to delivery, giving your clients an unforgettable experience without adding to your workload. Mention you found her on the Power in Purpose podcast to get $100 OFF her custom gifting package, or use the code POWERINPURPOSE to get 15% off pre-made gifts in her shop!

On this episode of The Power in Purpose Podcast:

  • [00:00]: The Importance of Client Gifting
  • [07:43]: Understanding Client Expectations
  • [12:14]: Creating Emotional Connections
  • [17:21]: Trends in Client Gifting
  • [28:05]: Budgeting for Gifts
  • [31:08]: Creating High-Value Gifts on a Budget
  • [34:54]: Supporting Small Businesses through Gifting
  • [37:15]: Tailoring Gifts to Different Client Packages
  • [39:49]: The Role of Branding in Gifting
  • [43:58]: Working with a Gifting Company
  • [48:01]: Gifting Strategies for Vendor Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

LINKS MENTIONED:

Check out her website: https://lavenderandpinegifting.com/

Follow her on Instagram: https://www.instagram.com/lavenderandpinegifting/

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Time Management Hacks
  • [02:52]: Understanding Energy vs. Time
  • [06:10]: Identifying Personal Energy Patterns
  • [08:55]: Implementing Energy Management Strategies
  • [12:08]: Creating People and Non-People Days
  • [15:02]: Establishing Rules for Scheduling
  • [17:54]: Evaluating and Adjusting Your Approach
  • [21:04]: Final Thoughts and Call to Action

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the conference (and actually enjoy yourself too!).

On this episode of The Power in Purpose Podcast:

  • [00:00]: Maximizing Your Experience at Wedding MBA
  • [07:17]: Preparing for the Conference
  • [15:38]: Networking Strategies
  • [17:32]: Engaging with Sessions and Workshops
  • [19:23]: Post-Conference Follow-Up and Implementation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

RESOURCES MENTIONED:

Episode 109 - New Girl Energy

Wedding MBA - https://weddingmba.com/

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Sales Challenges for Wedding Pros
  • [01:54]: Understanding the Sales Cycle
  • [04:46]: The Importance of Presentation in Sales
  • [14:03]: Handling Objections Effectively
  • [21:07]: Strategies for Overcoming Sales Objections

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Recognizing Red Flags in Client Relationships
  • [08:26]: Understanding Client Dynamics and Expectations
  • [19:23]: Navigating Communication and Boundaries
  • [27:15]: Evaluating Long-Term Client Engagements

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Building Iconic Wedding Brands
  • [05:55]: Marketing Strategies for Building a Luxury Wedding Brand
  • [09:07]: The Evolution of a Brand
  • [11:54]: Overcoming Challenges in the Wedding Industry
  • [15:11]: The Importance of Relationships in Business
  • [17:51]: Creative Growth Through Diverse Events
  • [21:02]: The Role of Intentional Marketing
  • [24:13]: Reflections on Success and Growth
  • [38:02]: The Power of Content Creation in Marketing
  • [48:53]: Investing in Quality Marketing Strategies
  • [53:58]: The Evolution of Marketing and Brand Identity
  • [01:00:54]: Future Aspirations and Brand Activations
  • [01:07:19]: Creating an Iconic Brand and Legacy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Jayne Heir: https://jayneheir.com/

Follow Jamesa on Instagram: https://www.instagram.com/jayneheir/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees!

If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!).

On this episode of The Power in Purpose Podcast:

  • [00:00]: Understanding SEO in the Wedding Industry
  • [07:45]: The Importance of Localized SEO
  • [14:32]: Building Trust Through SEO
  • [22:16]: Targeting Multiple Locations with SEO
  • [26:53]: Optimizing Local SEO with Hidden Pages
  • [31:31]: Collaborating with Vendors for SEO Success
  • [37:16]: The Importance of Blogging for SEO
  • [44:09]: Assessing Your Current SEO Standing
  • [50:23]: Investing in SEO for Long-Term Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out her website: https://erinollila.com/
  • Follow her on Instagram: https://www.instagram.com/erinollila
  • Listen to her podcast: https://erinollila.com/podcast
  • Grab her SEO Website Checklist: https://erinollila.com/tpip

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice.

On this episode of The Power in Purpose Podcast:

  • [00:47]: Trusting Your Gut in Business Decisions
  • [04:07]: The Sway Test
  • [07:01]: Empowering Yourself Through Intuition

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

View Details

In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Celebrating Six Years of Power in Purpose Podcast
  • [05:31]: How I Started Coaching Wedding Vendors
  • [12:08]: From Corporate Job to Wedding Planner
  • [17:44]: Marketing Strategies: Email, SEO, and Instagram
  • [18:10]: Nostalgia for Wedding Planning
  • [20:09]: Getting Published in Magazines
  • [25:13]: Balancing Work and Life as an Entrepreneur
  • [27:34]: Investing in Your Business
  • [30:22]: Skincare Advice and Anti-Aging Tips
  • [38:01]: Outsourcing for Wedding Planners
  • [42:10]: Living and Working in Barbados
  • [44:00]: Time Management for Wedding Professionals
  • [46:51]: How I Met Jason
  • [55:40]: Building a Sellable Business
  • [01:00:18]: Transitioning to Education in the Wedding Industry
  • [01:01:48]: Favorite Client Types and Work Ethic
  • [01:02:41]: Housewives and Personal Favorites

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Preparing for the Off-Season
  • [06:11]: Financial Preparation and Safety Nets
  • [12:18]: Marketing and Networking Strategies
  • [14:16]: Auditing Systems and Processes
  • [18:26]: Personal and Professional Development
  • [24:41]: Recap and Action Steps

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whether it’s time to update your website, or if the thought of doing it overwhelms you, this episode is for you.

Want to grab your own Tonic website template? Use code CANDICE for 15% off: https://tonicsiteshop.com/?ref=candice

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to the New Website
  • [01:02]: The Website Redesign Process
  • [05:00]: Lessons Learned from the Redesign
  • [12:11]: Brand Consistency and User Experience
  • [14:52]: Engagement and Sharing the Journey
  • [20:02]: Final Thoughts and Key Takeaways

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your business and how I think you can get your wedding business ready for engagement season in 90 days.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Quarterly Planning
  • [02:49]: The Importance of 90-Day Goal Setting
  • [06:08]: Strategic Planning vs. Goal Setting
  • [08:50]: Conducting a Wedding Season Debrief
  • [12:07]: Revisiting Marketing Strategies and KPIs
  • [14:47]: Gathering Client Testimonials and Feedback
  • [18:07]: Setting Sales, Revenue, and Cash Flow Goals
  • [20:53]: Evaluating Pricing and Services
  • [24:12]: Preparing for Engagement Season
  • [26:56]: Creating a To-Do List for Q4
  • [29:51]: Final Thoughts and Encouragement

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

LISTEN TO EPISODE 142:

If you want a 6-figure wedding business, you need this 6-figure marketing plan: https://blog.candicecoppola.com/wedding-industry-marketing-plan/

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She’s here to share how she cracked the code of using Facebook and Instagram ads to book those high-paying clients.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Luxury Wedding Ads
  • [02:58]: Elisabeth's Journey with Ads
  • [06:08]: Types of Ads and Their Effectiveness
  • [08:57]: Data-Driven Results from Advertising
  • [12:10]: Building Brand Awareness through Ads
  • [14:56]: The Importance of Organic Marketing
  • [18:07]: Five Keys to Successful Ads
  • [21:03]: DIY Ads vs. Hiring an Ads Manager
  • [23:49]: Nurturing Leads and Conversion Strategies
  • [27:02]: Final Thoughts on Ads and Business Growth

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Elisabeth: https://elisabethstuckey.com/

Follow Elisabeth on Instagram: https://www.instagram.com/elisabethstuckeydesign/

See Elisabeth’s Canva Template in Action: https://www.canva.com/design/DAFjlFXVfrQ/cmk05zkrF8BhKIQYuVN5jg/view

Hire Elisabeth’s Ads Manager: https://amberraver.com/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead of fighting it, I'll walk you through three key areas to focus on so that you do more than just "survive" during this intense season.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Navigating Wedding Season Burnout
  • [02:57]: Embracing Survival Mode
  • [05:46]: Prioritizing Health in Survival Mode
  • [08:57]: Maintaining Business Focus
  • [11:46]: The Importance of Relationships
  • [15:07]: Avoiding Burnout
  • [17:55]: Looking Ahead: Strategies for Future Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She’s here to help us unpack how storytelling, backed by science, can make all the difference in your marketing.

On this episode of The Power in Purpose Podcast:

  • [00:00]: The Power of Storytelling in Marketing
  • [09:35]: Understanding the Science Behind Storytelling
  • [18:43]: Everyday Stories: Finding Inspiration in Mundane Life
  • [27:25]: Leveraging Client Stories for Business Growth
  • [36:39]: Navigating Pain Point Marketing in the Wedding Industry
  • [45:42]: Establishing Boundaries in Storytelling
  • [51:31]: Connecting with Akua: Resources and Final Thoughts

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out her website: https://akuakonadu.com
  • Follow her on Instagram: https://www.instagram.com/akuakonadu_/
  • Take Akua's Quiz To Find Your Storytelling Style: https://akuakonadu.com/quiz
  • Tune Into Honeybook's Independent Business Podcast: https://podcast.honeybook.com

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your ideal clients are and how that awareness can move your business forward.

On this episode of The Power in Purpose Podcast:

  • [00:00]: The Evolution of Wedding Ideal Clients
  • [05:55]: Understanding the Changing Landscape of the Wedding Industry
  • [12:00]: The Importance of Authenticity and Personality in Branding
  • [18:04]: Strategies for Identifying Your Ideal Client
  • [24:01]: Leveraging Testimonials for Business Growth
  • [33:35]: Traits to Focus on for Ideal Clients
  • [49:13]: Using Data to Fine-Tune Clients

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out her website: https://carrylovedesigns.com/
  • Follow her on Instagram: https://www.instagram.com/carrylovedesigns
  • Save Your Seat at Amanda's Upcoming Open House: https://carrylovedesigns.com/open-house

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Overview
  • [03:41]: Defining Luxury Branding in the Wedding Industry
  • [08:03]: Reasons for Not Standing Out in the Luxury Market
  • [13:52]: Debunking the Myth of Neutral Luxury Branding
  • [17:40]: Common Mistakes That Make Your Brand Look Cheap
  • [23:53]: Balancing Ideal Client Preferences with Personal Style in Branding
  • [00:58]: The Role of Color in Conveying Luxury in Branding
  • [09:29]: Successful Brands that Use Color Effectively
  • [18:06]: Balancing Colorful Work in a Neutral Brand
  • [23:53]: The Importance of Regularly Updating Website Images
  • [30:08]: Design Trends that May Become Outdated
  • [36:57]: Bringing Your Brand All Together

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Emily: https://emilyfostercreative.com/

Follow Emily on Instagram: https://www.instagram.com/emilyfostercreative/

Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedding business.

On this episode of The Power in Purpose Podcast:

  • [06:38]: Signs of a Stale Brand
  • [11:24]: Avoiding a Dated Brand
  • [20:51]: The Wrong Types of Clients
  • [22:40]: Changing Style, Unchanged Brand
  • [27:41]: Rebranding is Not a Quick Fix
  • [33:08]: Starting the Rebranding Process

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question about the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a kipgreat wedding pro https://plannersplaybook.com

LINKS MENTIONED:

Find out more about attracting your ideal clients inside the Client Cocktail: https://clientcocktail.candicecoppola.com/

Tune into episode 122 with Alex Collier where she eshares how your website creates your client experience: https://blog.candicecoppola.com/alex-collier/

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling burnt out on social media and you feel like there has to be a better way to incorporate Instagram into your overall marketing strategy, this is the episode for you!

On this episode of The Power in Purpose Podcast:

  • [00:00]: The Role of Instagram in Marketing Strategy
  • [05:05]: Using Instagram as a Connection and Trust Tool
  • [10:16]: Changing the Approach to Instagram Strategy
  • [15:32]: Instagram as a Piece of the Marketing Puzzle
  • [18:28]: Sharing Exciting Content on Instagram
  • [21:22]: The Power of Consistency in Marketing
  • [26:30]: Using Enji for Simplifying Engagement Season Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign up for Enji to start your free trial: https://candicecoppola.com/enji

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it?

On this episode of The Power in Purpose Podcast:

  • [07:11]: Aligning Your Marketing Plan with Your Sales Goals
  • [21:51]: Preparing for Mindset Challenges
  • [25:29]: Diversifying Your Marketing Channels
  • [32:06]: Understanding Your Target Audience
  • [39:10]: Creating Strong Calls to Action
  • [45:07]: Understanding Customer Needs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign up for Enji to start your free trial: https://candicecoppola.com/enji

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketing to your existing marketing strategies and your marketing cadence.

This week is the LAST Episode of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! If you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

  • [05:12]: 11 Tips to Grow Your Email List
  • [06:07]: Using Instagram and ManyChat to Promote Lead Magnets
  • [10:23]: Optimizing Your Link in Bio with a Compelling Hook
  • [15:06]: Driving Traffic with Pinterest and Instagram Stories
  • [17:46]: Running Ads to Attract New Subscribers
  • [25:19]: Including Lead Magnets in Blog Posts and Nurture Sequences

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard as you think. Plus, there are even AI tools to help get you started.

This week, I'm sharing part seven of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Overview
  • [05:21]: Generating a Quiz with Interact's AI Tool
  • [09:42]: Customizing Your Quiz and Results Pages
  • [17:26]: Including a Call to Action in Your Quiz Results
  • [21:34]: Integrating Interact with Flodesk for Email Marketing
  • [28:09]: Joining the Free Email Marketing Challenge

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you!

This week, I'm sharing part six of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Overview
  • [06:19]: Package/Service Quizzes
  • [22:25]: Style Quizzes
  • [32:06]: Personality Quizzes
  • [40:39]: Creating Effective Quiz Questions
  • [48:35]: Crafting Compelling Quiz Results Pages
  • [28:57]: Creating Effective Quiz Questions
  • [34:14]: Avoiding Industry Jargon
  • [43:22]: Gaining Inspiration and Joining the Challenge

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today.

This week, I'm sharing part five of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited, and I hope you'll join me each week as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Overview
  • [03:30]: The Effectiveness of Quizzes as Lead Magnets
  • [08:10]: Creating a Fun and Interactive Experience
  • [09:55]: The High Conversion Rate of Quizzes
  • [12:36]: Establishing Authority with Quizzes
  • [14:57]: Pre-Qualifying Potential Clients with Quizzes
  • [16:51]: Gathering Valuable Data and Insights
  • [20:34]: Creating a Deeper Connection with Couples

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again!

This week, I'm sharing part four of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Purpose of the Episode
  • [03:49]: The 'Serve, Serve, Sell' Formula
  • [08:42]: Implementing the Formula in Email Marketing
  • [13:56]: Repeating the Formula in Different Marketing Channels

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today!

This week, I'm sharing part three of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Overview
  • [02:19]: The Power of Nurture Sequences
  • [09:10]: Segmentation and Open Rates
  • [11:53]: Email Marketing as Passive Income
  • [19:35]: Segmentation and Customized Conversations
  • [22:18]: Lead Magnet Specific Nurture Sequences
  • [29:48]: Setting Up Nurture Sequences in Flodesk
  • [35:15]: The Serve-Serve-Sell Model
  • [39:39]: Conclusion and Next Steps

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I’ve brought Dawn Richardson from Flodesk onto the podcast to help talk about it!

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction and Purpose of Email Marketing
  • [03:14]: Defining Lead Magnets
  • [09:02]: Goals of Lead Magnets
  • [28:06]: Creating and Delivering Lead Magnets with Flodesk
  • [31:40]: Nurturing Subscribers and Building Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge
  • Grab my 10 ideas for your first lead magnet https://candicecoppola.com/leadmagnet

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

  • http://instagram.com/candice.coppola
  • https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
  • https://www.facebook.com/thecandicecoppola

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Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business.

This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more money. I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Be sure to go to CANDICECOPPOLA.COM/CHALLENGE to sign up!

In this episode, I'm sharing all about the importance of email marketing as a way to diversify marketing efforts and build deeper relationships with clients. I'm addressing the most common objections and misconceptions that I hear as a wedding business coach about why it doesn't work, such as the short lifespan of the wedding industry, the perceived complexity of email marketing tools, and the fear of bothering people.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Email Marketing for Wedding Professionals
  • [03:41]: Diversifying Marketing Efforts with Email Marketing
  • [08:21]: The Email Marketing Challenge
  • [13:01]: The Importance of Email Marketing in a Changing Social Media Landscape
  • [26:07]: The Portability of Email Lists
  • [30:14]: The Direct Connection of Email Marketing
  • [31:11]: The Power of Email Marketing
  • [35:42]: The Underdog of Marketing
  • [38:30]: Understanding Email Marketing
  • [40:19]: Mastering the Lingo
  • [51:20]: Email Marketing Funnels
  • [54:23]: The Formula for Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

  • Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge
  • Go to candicecoppola.com/lingo for a breakdown of email marketing lingo and what a funnel looks like

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

  • Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
  • Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

  • http://instagram.com/candice.coppola
  • https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
  • https://www.facebook.com/thecandicecoppola

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Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry.

On this episode of The Power in Purpose Podcast:

  • 00:00 Introduction to Brand Experience for Wedding Professionals
  • 03:45 Understanding Brand Experience and Its Importance
  • 06:20 The Impact of Templates on Brand Consistency
  • 09:42 Key Elements of a Strong Brand in the Wedding Industry
  • 13:32 The Significance of Customer Service and Customer Experience
  • 19:17 Auditing the Brand Experience for Improvement
  • 25:28 Understanding Client Behavior and Good Client Communication
  • 27:34 Creating a Consistent Brand Experience Across All Touch Points
  • 38:31 The Role of Team Members in Representing the Brand and Consistency
  • 43:29 Messaging, Values, and Interactions as Part of the Brand
  • 49:14 The Importance of a Memorable Brand in the Saturated Wedding Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking.

On this episode of The Power in Purpose Podcast:

  • 02:22 The Legal Side of Networking: Often Overlooked
  • 06:18 Building Relationships and Legal Considerations
  • 09:27 Data Privacy and Intellectual Property in Networking
  • 11:31 Legal Issues and Litigious Individuals
  • 15:13 Protecting Your Business: Written Agreements and Ownership Provisions
  • 22:13 Preventing Information Misuse: Non-Disclosure Agreements
  • 24:28 Joint Ventures and Collaborations: Contracts and Confidentiality
  • 25:27 Protecting Intellectual Property
  • 28:44 The Importance of Non-Disclosure Agreements
  • 31:37 Normalizing NDAs in Business
  • 38:31 The Changing Landscape of Non-Compete Agreements
  • 42:41 Understanding Contracts and Enforcing Legal Agreements

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast.

On this episode of The Power in Purpose Podcast:

  • 03:42 Podcasting for Business Growth
  • 08:15 Starting a Podcast in the Wedding Industry
  • 15:02 Building Brand Awareness through Podcasting
  • 21:09 Monetizing a Podcast with a Digital Shop
  • 27:18 Balancing Podcasting with Business Responsibilities
  • 33:41 Next Steps for Starting a Podcast

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Are your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic illness. She shared all about the importance of setting boundaries, making changes to avoid burnout, and using SIMPLE business systems in your business.

On this episode of The Power in Purpose Podcast:

00:00 Introduction: Creating Systems that Honor Your Body

07:19 Navigating the Wedding Industry with a Chronic Illness

12:06 Prioritizing Health and Making Changes in Your Business

23:24 Building Systems for Your Worst Days

24:58 The Importance of an Inquiry Workflow with an Autoresponder

27:44 Creating a Client Workflow for Support and Communication

35:22 Supporting Vendors with Chronic Illnesses

43:48 Building Thoughtful and Supportive Systems in the Wedding Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it!

This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cutting edge of customer service.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

View Details

Should you be on Tikok? That’s a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think).

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an iconic brand, and connecting with other vendors.

On this episode of The Power in Purpose Podcast:

01:24 The Importance of Networking in the Wedding Industry

07:09 Understanding Your Market and Ideal Client

11:01 Building Brand Awareness

14:39 Strategies of Iconic Brands

25:08 Tips for Networking Events

36:49 How Often to Network

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.

Andrea also shares what it’s like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite your website copy!

On this episode of The Power in Purpose Podcast:

04:31 Mistake 1

06:28 Mistake 2

08:19 Mistake 3

10:32 Mistake 4

19:05 Fixing Mistake 1

22:42 Fixing Mistake 2

24:35 Positioning Yourself as the Guide

26:30 Simplifying Pricing and Services

28:45 Improving the Client Experience on Websites

31:39 Making Your Website a Place to Inquire

33:30 Evoking the Senses in Copywriting

35:24 When to Hire a Copywriter

44:19 Connecting with Andrea

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market!

On this episode of The Power in Purpose Podcast:

00:00 Introduction

02:11 Preparing for the 2024 Marketing Trends

10:17 2024 Wedding Pro Marketing Trends: What's In

30:01 2024 Wedding Pro Marketing Trends: What's Out

35:54 Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board.

On this episode of The Power in Purpose Podcast:

00:00 Intro

03:16 Changes in Instagram

05:11 Using Hashtags

08:27 Posting Frequency

10:14 Using Instagram's Editing Features

12:09 Collaborations and Tagging 14:02

Experimenting with Timing

15:49 Starting a Broadcast Channel

18:09 Adopting New Features

20:25 Sunsetting of Features

21:20 Final Thoughts

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year!

On this episode of The Power in Purpose Podcast:

  • 00:00 Introduction
  • 03:00 Tech Trends for 2024
  • 09:09 Incorporating Tech into Wedding Business
  • 13:19 Balancing AI and Human Inputs
  • 15:16 Determining Tech Needs in Business Operations
  • 17:10 Avoiding Shiny Object Syndrome
  • 25:27 Creating Provenance
  • 32:34 How Provenance Helps Wedding Pros
  • 46:07 Connecting with Provenance

Make sure you check out Provenance by going to https://provenance.co/candice and use the code CANDICE to save 20%.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Check out Provenance and save 20% with the code CANDICE: https://provenance.co/candice

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience.

On this episode of The Power in Purpose Podcast:

00:00 Introduction

03:10 The Importance of Websites in the Client Experience

10:34 Adding Surprise and Delight to the Website

13:25 What the Website Tells Clients

15:20 How Often to Refresh Your Website

17:12 Building Trust on the Website

19:33 Adding Personality to the Website

23:00 Minor Adjustments for Engagement Season

25:18 Using Analytics and Heat Maps

27:38 Readability and Typography

29:43 Importance of Mobile Version of the Website

32:26 Alex's Services and Template Shop

35:15 Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

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Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation, time management expert Anna Dearmon Kornick shares valuable insights and strategies for managing time effectively, especially in the wedding industry.

Anna shares insights from her book, 'Time Management Essentials,' and emphasizes the importance of prioritizing tasks and creating an ideal work week. She also provides tips for managing overwhelm and dealing with moving projects. The conversation provides practical advice and tools for improving time management skills!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction and Sales Retraction

[00:01:05]: The Wedding Industry and Speculations

[00:02:18]: The Ups and Downs of Business

[00:03:31]: Consistency and Long-Term Success

[00:04:35]: Diagnosing Your Sales Problems

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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119 | My Biggest Concern About AI & The Wedding Industry

AI is saving us time and it's even saving us money. But what are we giving up in the pursuit to cut corners and to use artificial intelligence in our wedding business? I have some major concerns about AI and how it will impact the wedding industry. So, let’s talk about it.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to AI in business

[00:01:05]: AI's impact on the wedding industry

[00:02:24]: Concerns about AI-generated content

[00:03:36]: Excitement and trends in AI usage

[00:04:55]: The sea of sameness in marketing

[00:05:26]: The depersonalization of the wedding industry

[00:06:40]: Lack of authenticity in AI-generated communication

[00:08:13]: Gradual shift away from brand voice

[00:10:47]: Red Ocean vibes and its implications

[00:11:56]: Introduction to Blue Ocean Strategy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to marketing to Gen Z couples

[00:00:58]: Importance of understanding Gen Z couples

[00:02:07]: Differences between Gen Z and millennial customers

[00:03:32]: Importance of adapting to a changing society and clientele

[00:05:55]: Statistics on Gen Z buyer preferences and behaviors

[00:09:43]: Gen Z Marketing Tip #1

[00:11:09]: Gen Z Marketing Tip #2

[00:12:43]: Gen Z Marketing Tip #3

[00:14:15]: Gen Z Marketing Tip #4

[00:22:24]: Gen Z Marketing Tip #5

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Hindsight is 2020. I'm often asked, Candice, what would you do differently knowing all that you know now about your business? When you were just starting or as you were even growing your business, what would you tell your younger self? In this episode, I wanted to share with you 12 things I wish somebody told me when I started my wedding planning business.

On this episode of The Power in Purpose Podcast:

[00:02:20]: Lesson 1: The importance of being passionate about weddings

[00:03:29]: Lesson 2: Building a personal brand alongside your business

[00:04:30]: Lesson 3: Networking is crucial for success in the wedding industry

[00:06:59]: Lesson 4: Running your business as if you would sell it someday

[00:09:29]: Lesson 5: Be prepared to work long hours

[00:11:35]: Lesson 6: Balancing passion and time spent working

[00:13:28]: Recap of the lessons discussed so far

[00:12:59]: Lesson 7: Managing Finances Wisely

[00:14:05]: Lesson 8: Prioritizing Self-Care

[00:15:09]: Lesson 9: Being the Guardian of Your Calendar

[00:18:29]: Lesson 10: Understanding Not All Money is Good Money

[00:20:43]: Lesson 11: Embracing "No" as a Full Sentence

[00:22:56]: Lesson 12: Permission to Change Your Career

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit.

On this episode of The Power in Purpose Podcast:

[00:01:42]: Signs You're Ready to Hire a Business Coach

[00:04:20]: Trait 1

[00:06:43]: Trait 2

[00:09:14]: Trait 3

[00:10:15]: Trait 4

[00:11:32]: Trait 5

[00:17:33]: Importance of group coaching and masterminding

[00:20:06]: The power of workshops and group problem-solving

[00:21:18]: Being a better business owner through community

[00:23:41]: Traits to look for in a business coach

[00:24:48]: The importance of putting effort into coaching

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Taxes are a necessary part of business… so why does it feel so hard every year to file your taxes? If taxes make you want to vomit, if you filed an extension on your taxes or if you filed an extension on your taxes AGAIN, you're going to really enjoy this episode.

I'm welcoming special guest Braden Drake who wants you to unf*ck your taxes. Braden shares his 4 step process for getting your tax game together so you don’t have to stress out about the IRS.

On this episode of The Power in Purpose Podcast:

[00:07:43]: Taking action to address back taxes

[00:09:13]: Improving money mindset and addressing money blocks

[00:10:47]: Setting financial goals and incorporating them into business planning

[00:11:14]: Overcoming childhood money beliefs

[00:13:28]: The Power of Mantras in Money Mindset

[00:14:33]: Step 1: Learn the Basics of Taxes

[00:16:22]: Step 2: Unfuck Your Biz - Handling Back Taxes

[00:17:42]: Understanding Installment Agreements for Back Taxes

[00:19:12]: Importance of Filing Taxes on Time

[00:19:34]: IRS Options for Taxpayers in Difficulties

[00:20:16]: IRS vs Traditional Debt Collectors

[00:20:41]: Benefits of Using HoneyBook for Business Management

[00:21:03]: Considerations for Hiring a Tax Professional

[00:23:10]: Step 3: Setting Up a System

[00:32:09]: Introduction to clients and business awareness

[00:33:26]: First step to avoid feeling overwhelmed

[00:33:40]: Low-cost resources for starting out

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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The Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings.

The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads into sales. Learn all about it and how you can get your FREE ticket by going to https://candicecoppola.com/summit!

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to Book More Weddings Summit

[00:06:04]: Downturn in inquiries for wedding professionals

[00:09:23]: Taking control and adapting to the situation

[00:15:50]: How to prioritize time for the summit

[00:18:16]: Importance of taking action on education

[00:19:39]: All Access Pass and PowerPak upgrades explained

[00:21:58]: Benefits of purchasing the replays

[00:25:34]: Taking action on what you learn

[00:27:03]: Overlooked opportunities for networking

[00:35:43]: Making time and taking action on the summit

[00:39:26]: Conclusion and Next Episode Preview

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Sara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation.

We also talk about whether using AI generated content will help or hurt your SEO, plus whether Google will penalize you.

On this episode of The Power in Purpose Podcast:

[00:01:26]: Importance of blogging for SEO

[00:04:22]: Importance of AI in blogging and SEO

[00:05:16]: Examples of AI power tools for blogging

[00:09:45]: Google's perspective on AI-generated content

[00:12:31]: The importance of first-hand experience in content writing

[00:13:35]: Google's changes in search ranking and perspectives tab

[00:14:11]: Search engine tests and the future of AI-based search

[00:15:35]: The role of content creation for business visibility

[00:16:14]: Sara Dunn's experience with Google's AI tool, Bard

[00:17:28]: Concerns about AI-based search and lack of source citation

[00:19:09]: Three safe ways to use AI for SEO

[00:20:30]: What not to do when using AI writing tools

[00:29:34]: Ethical considerations of using AI for content

[00:35:36]: Retraction in the wedding industry

[00:36:45]: Importance of SEO during a downturn

[00:37:32]: Investing time in SEO for long-term results

[00:41:32]: Overview of Wedding SEO Boot Camp program

[00:46:28]: Invitation to sign up for Wedding SEO Boot Camp

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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How do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm having this conversation today with my special guest, Dana Bartone.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Aging in the Wedding Industry

[00:07:12]: Is there a place for older professionals in the wedding industry?

[00:12:27]: Maintaining passion and creativity in a changing industry

[00:15:34]: Evolving and shifting careers in your 50s and 60s

[00:16:43]: Redesigning your career and sparking new possibilities

[00:17:12]: Experience and knowledge as an advantage in the industry

[00:18:10]: Embracing change and finding new purpose

[00:20:21]: Do we have the same conversations about men's careers in their 50s and 60s?

[00:21:49]: Shedding societal expectations and pursuing what brings joy

[00:30:15]: Starting Over and Utilizing Experience

[00:33:30]: The Power of Coaching

[00:34:26]: Addressing Self-Worth and Deservingness

[00:36:18]: Dana Bartone's Coaching Services

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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You're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care!

On this episode of The Power in Purpose Podcast:

[00:00:19]: Taking Care of Yourself While Taking Care of Clients

[00:02:01]: The Importance of Self-Care for Wedding Professionals

[00:04:21]: The Challenges of Wedding Season and Neglecting Self-Care

[00:06:05]: The Role of Self-Care in Managing Stress and Energy

[00:07:42]: The Definition of Self-Care and Its Different Aspects

[00:10:30]: Self-Care as a Tool for Managing Mental and Emotional Wellness

[00:11:45]: Releasing Negativity and Energy through Daily Self-Care Practices

[00:15:19]: Self-Care for Emotional Regulation

[00:16:51]: Recognizing Signs of Burnout

[00:19:10]: Managing Burnout and Stress

[00:24:23]: Considerations for Seasonal Changes and Self Care

[00:31:12]: Importance of nutrition in self-care

[00:37:40]: Physical self-care ideas

[00:38:31]: Importance of therapy for mental health

[00:49:44]: Introduction to Self-Care Card Deck

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle.

But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think.

But, the good news is that there are ways to get back on track. And today, I am here to help. I want to share with you some of the tried and tested things that have worked for me and others like you to help kickstart your morale and motivation.

So, without further ado, here are the 8 things that you can do when you feel like you're stuck in your wedding business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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You need to stop hiding and start putting yourself out there.

As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively.

You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business.

It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way.

Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses.

In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise.

So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Spring is in the air, which means it's time to start fresh and let go of the clutter weighing you down - both in your personal life and your wedding planning business.

With wedding season here, your business needs to be in the best possible shape to get you through what I hope is a busy season ahead. Consider this light-hearted episode the ultimate guide to spring cleaning your wedding business. From decluttering your workspace to revamping your marketing strategy, we are going to cover every aspect of your business that needs a little refresh once in a while.

So grab your favorite beverage, and let’s dive in.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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In this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on track to ensure your business thrives. If you're struggling with wedding marketing, this episode is a must-listen!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Wedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business.

With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize your marketing efforts for the 2023 wedding season.

This episode is for all my wedding pros who feel like every wedding season, you go in with the best intentions to get content, market your business in real-time, and do all the things you know you're supposed to be doing… but you always fall short.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it's time to do so? Is it time for a price increase? How do you know when it’s the right time to raise your rates?

In this episode of The Power in Purpose Podcast, I discuss how to know when it's time to raise your rates as a wedding industry professional. I explain the signs that it's time to increase your price and provide tips for how to raise your rates.

I also discuss the factors that affect the rates of wedding pros and provide examples of how you can differentiate yourself from your competition. Finally, I share tips for communicating your rate increase to your current clients and marketing your new rates to potential clients.

If you're a wedding pro looking to maintain a sustainable business, it's important to evaluate your rates regularly and make adjustments as needed to ensure that you are providing high-quality service while maintaining a profitable business. Tune in to this episode to learn how to identify the signs that it's time to raise your rates and get tips for doing so effectively.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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If you're in the wedding industry, you know that standing out from the competition is crucial to success. But how do you create a recognizable brand that sets you apart? On this episode of The Power in Purpose Podcast, I’m joined by MY graphic designer and branding strategist, Nicole Yang, to discuss just that.

Nicole shares her tips for defining your brand values, creating a consistent brand image across all platforms, and what trends she and I think are OVERDONE! She also discusses how to refresh an aging brand and the importance of working with a professional designer to create a strong brand identity.

Whether you're just starting out or looking to revamp your brand, this episode offers valuable insights and actionable advice. Tune in to learn how to elevate your brand and make a lasting impression on clients.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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My guest on this episode knows a thing or two about brand photography.. she's photographed over 1,500 women for their brands!

In this episode of the podcast, branding photographer Amalie Orrange shares her tips and tricks for nailing your brand photoshoot and having fun doing it. From wardrobe and props to hair and makeup, Amalie covers everything you need to know to have a successful session with your brand photographer.

She also answers key questions like the benefits of having a brand shoot and how to find the right brand photographer for you. If you're ready to invest in a brand photoshoot, tune in to this episode for some valuable insights and get ready to have some fun!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Do you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand shoot. Tune in to hear my tips for building self-confidence and trusting your photographer.

In this episode, you'll learn:

  • Why I used to hate being photographed
  • How I started prioritizing my health and self-image
  • What I learned from a recent brand photoshoot
  • Tips for trusting your photographer and building self-confidence

My story is inspiring and relatable for anyone who's ever felt camera-shy. Tune in to learn how you can overcome your own fear of the camera and start showing up in photos with confidence.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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It’s our 100th Episode of The Power in Purpose podcast!

And to celebrate, I’m bringing on my friend Dawn Richardson to discuss the topic of the moment….

AI technology is growing rapidly - and it’s become the topic of conversation within the wedding industry. In this episode, we break down the world of AI and how it’s changing the wedding industry on a daily basis. We also ask the question: what are the long-term ramifications of AI on the wedding industry?

Join me and my special guest, Dawn Richardson, from tech savvy creative, as we answer ALL your questions about AI, ChatGPT, and how you can ethically use it in your wedding business.

Grab Dawn’s AI Cheat Sheet: https://techsavvycreative.com/ai

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & get 50% off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & get 50% off your first year: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Let's get real, friend. You might be losing some of your leads during the sales process and sending them straight into the arms of your competition. Not cool! In this episode of The Power and Purpose Podcast, we're spicing things up and approaching this marketing and sales topic from a different angle. I’m sharing about two areas where you might be confusing your prospects and losing sales.

On Today’s episode of The Power in Purpose Podcast:

  • Learn the two places in your business that could be killing your sales
  • How to fix these mistakes so you can book more of your ideal clients

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Are you a wedding pro getting ghosted during the sales process? Are you wondering why your leads are not responding to your sales emails? Well, in today's episode of the show, I'm going to walk you through three very common reasons why you get ghosted during the sales process and how you can fix this.

This episode will get you thinking a little bit differently about your sales process, how you can re-engage some of these leads who are not responding, and get you in the right mindset for sales season and beyond.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I believe that one of the most important stages of the client journey is at the very beginning. Are you tired of feeling disorganized and overwhelmed when bringing on new clients? The onboarding process is a crucial step in building a successful wedding business, and having a streamlined system in place can make all the difference.

In this episode of the Power in Purpose podcast, I share with you why you need to prioritize onboarding and how you can begin to create a customized, nurturing, and affirming onboarding experience for your wedding clients. We discuss:

  • What an onboarding process is
  • Goals you should have with your onboarding process
  • How to start creating a better onboarding experience

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle.

Davey Jones and I had a fun conversation about marketing in the wedding industry. I loved having the chance to pick his brain about paid marketing strategies and which ones really work for wedding professionals.

In this episode of The Power in Purpose Podcast with Davey Jones, you'll learn:

  • The difference between "paid" and "organic" marketing strategies
  • The pros and cons of organic vs. paid marketing
  • Which businesses in the wedding industry benefit from advertising
  • The best paid advertising channels for wedding professionals, such as Facebook, Instagram, Google, YouTube, and magazine ads
  • A starting budget for advertising, no matter where you're starting from
  • The goals you should have for a digital advertising strategy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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The wedding industry has become SO saturated.

… so many businesses

… so many people doing the same thing

… learning the same strategies

… and marketing their business in the same ways

My guest on this episode of the podcast is marketing and storytelling expert Aleya Harris. We discuss why storytelling is so important in marketing and how you can tell a captivating story that will differentiate you from the competition.

On Today’s episode of The Power in Purpose Podcast:

  • Learn why Aleya thinks storytelling is the key to differentiating you from your competition
  • Discover her storytelling format that helps call in ideal clients
  • Get tips on how to write better stories (especially if you’re “not a good writer.”

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Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Making the decision to quit your 9 to 5 job and start your own business can be a scary process. There are so many anxieties about when you should quit. You might be asking - how will I afford it? Can I even make my salary in my business full-time? What if I fail?

It's time to stop waiting and find the courage to quit your job and go ALL IN on your wedding industry business. As a coach for wedding pros, I've seen women struggle with when and how to quit their job and give their two weeks' notice. In this episode of The Power in Purpose podcast, Amy Porterfield gives you a roadmap on how to give your two weeks' notice and go all in on your business.

Amy Porterfield has written a new book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World. Friend, I wish this was around when I started my business back in 2007. Amy is giving YOU the definitive guide on how to quit your 9 to 5 and the steps you'll need to take in order to hand in your two weeks' notice.

On Today’s episode of The Power in Purpose Podcast with guest expert Amy Porterfield:

  • The a-ha moments we have when we know it's time to give our two weeks notice
  • How to work through immobilizing self-doubt and the long list of “not-enough-ness” that holds you back from quitting your job
  • How to know you're ready to quit your job and give your two weeks notice
  • The best way to deal with money anxieties around quitting
  • Your next step to go ALL IN on your wedding industry business and give your two weeks' notice

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & get 50% off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & get 50% off your first year: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Recession, inflation… WTF does this all mean, and should wedding pros be considered about rising costs, labor shortages, and a slower economy?

In this episode of The Power in Purpose Podcast, we discuss the ‘looming recession’ with wedding industry financial expert Michelle Loretta of Sage Wedding Pros.

On this episode of The Power in Purpose Podcast:

  • What are some signs that you should be bracing your business for a slower economy?
  • Are we already in a recession? And if so, what does it mean for the wedding industry?
  • What is this labor shortage going to look like over the next year and longer? How will that impact your businesses?
  • What about inflation? How does that impact your business?
  • Do we need to rush and increase our pricing because of ‘inflation’?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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What do you do when someone steals your work? Theft in the wedding industry happens all the time, and it’s time we talked about it.

This is our first ‘hot topic’ style episode. Expect to laugh, learn, and hear some of my own stories of being stolen from– and one story involves my own student!

In this episode, learn how to find thieves, what to do if someone has stolen your work, and how to protect yourself.

And for a limited time, the doors are open to my coaching program for wedding planners! Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro. Sign up for The Planner’s Playbook today at https://plannersplaybook.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I see wedding pros making pricing mistakes all the time. And these mistakes? They can cost you and your business a lot of money. In this episode, I’m sharing with you three pricing mistakes you can’t afford to make as a wedding pro.

Don’t forget to check out the amazing business tools and resources in the ALL NEW shop: https://candicecoppolashop.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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SEO and how you rank on Google is changing ALL the time–which can make it hard to keep up as a wedding pro. Today I’m joined by industry expert Sara Dunn from Sara Does SEO to discuss what you should know about SEO and Google in 2023.

On today’s episode of The Power in Purpose Podcast:

  • Why should you prioritize SEO in your wedding industry business, and how can you get started improving your search engine ranking?
  • How do you get onto the first page of Google?
  • What can you do if your website has slipped in ranking or if you’ve lost that coveted first page spot?
  • What are outdated SEO strategies you need to stop using in 2023?

After you listen to today’s episode, make sure you sign up for the Wedding SEO Bootcamp waitlist: https://candicecoppola.com/seo

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question about the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Your weddings and events have started to slow down, which means the ‘off season’ for most wedding pros is here. After a whirlwind wedding season, how can you avoid burnout? In this episode, I’m giving you a step-by-step exercise to avoid burnout in the off season.

If you adopt this strategy, you’ll find time for rest, client work, and business development.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Wedding pros - engagement season is coming in hot! With our industry heading into sales season, there are a few key things you can do to prepare your business. In this episode, I’m sharing nine steps wedding pros need to take to prepare their business for engagement season.

Oh, and spoiler alert - you’re gonna LOVE number seven.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk**

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Hey there friend–it’s been a while. On today’s episode of the podcast, I’m sharing with you where I’ve been and where this show is going. Are you ready to catch up?

On this episode of The Power in Purpose Podcast:

  • Why I took such a long break from the show
  • 3 big changes we are making to the podcast for this season

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Your beliefs about money have EVERYTHING to do with making more of it.

Amanda Joyce Weber is a mindset and sales coach who helps online business owners to cultivate the mindset they need to land clients and make money on repeat. Through one-on-one coaching and her signature Sincere Sales method, she takes the “ick” out of selling. Amanda is also the host of the podcast, One Simple Shift, that teaches that the biggest results start with one simple mindset shift.

This episode will call you out on your mindset as it pertains to money BUT more importantly, Amanda walks through how to shift your mindset and what a healthy mindset looks like. It is time to step into the more abundant and wealthy version of yourself.

On Today’s episode of The Power in Purpose Podcast:

  • 5 money mindsets challenges to identify within yourself
  • How to build confidence in your mindset that will last through in the long run
  • An amazing tool to work toward that one simple mindset shift

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep86

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Are you operating from a place of fear or are you operating from a place of hope? A mindset of scarcity or a mindset of abundance?

Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd...she really does it all. As one of the Founders of the Rising Tide Society, the Head of Community at HoneyBook, and author of Built to Belong, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.

In this episode, Natalie brings the truth about scarcity mindset in business and brings it hard. Scarcity mindset is a mindset that we have all slipped into at one time or another. Leave behind the competition and focus outward to the clients you are serving. Trust that serving your clients well will serve you well in the future.

On Today’s episode of The Power in Purpose Podcast:

  • What is a scarcity mindset
  • How to get out of a scarcity mindset
  • Why the need for competition and community can be at odds in our lives

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep85

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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No = respect. That’s right, I said it. Sometimes you need to say no, out of respect for the person asking and out of respect for yourself. It is time to start saying no to the things that don't fulfill you and don’t bring you joy AND be okay with that no.

This episode is a permission slip to say no. Say no to the things that don’t excite you. Say no to the things that you don't have time for. Say no to things just to please the people around you. It is OKAY to say no so that you can be at your best and thrive in your business.

On Today’s episode of The Power in Purpose Podcast:

  • How saying no can be the best thing for you AND the person you are saying no to
  • Boundaries are good and important
  • 5 questions to ask to determine when it is right to say no
  • Polite ways to say no...with no excuse or explanation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep84

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Have you ever wanted to feel like you are discovering something profound and exciting? Like you had just discovered life in the cosmos or a new planet? Have you ever felt burned out and like you are ready for something new and exhilarating? It may be time for you to pivot in your business. It may be time to take the leap and try something new.

In this episode, I share a little bit of my journey of pivoting out of the wedding industry and into the world of coaching. A switch and transition that came with so much uncertainty, but so much growth, so much freedom, and so much happiness. This episode is your permission slip and starting steps to make the leap, trust your gut, and pivot in your business.

On Today’s episode of The Power in Purpose Podcast:

  • 7 steps to take to start pivoting
  • My journey of pivoting in my career & lessons I learned along the way
  • Encouragement and permission slips to take leap of a life time in your career

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep83

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Building a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses and wake up - realize that hiring someone will give you time to do the things you love in your business. It will allow you to hand off tasks that you don't enjoy to someone who loves to do them.

I will let you in on a secret...hiring someone to help you in your business won't cost you in the long run, it will only benefit you. So run (now!) and find the perfect person to fill the role that you have no more energy to give to.

On Today’s episode of The Power in Purpose Podcast:

  • How to recognize what you are losing by not hiring someone
  • Why you need to stop waiting to have something in place before you hire someone
  • How hiring someone to help you in your business is going to benefit you - in so many ways

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep82

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Trying to be perfect and do things perfectly … all the time ... is freaking exhausting. It’s unattainable and it's unsustainable. It is time to let go of perfectionism and move into the now.

I am a recovering perfectionist and today, I want to share my journey with you and all of the tips and tricks that I have picked up along the way. Most importantly - I want to show you that sometimes letting go of the perfect image in your head (and just doing) is the best step you could ever take.

On Today’s episode of The Power in Purpose Podcast:

  • 3 lies we tell ourselves that lead to perfectionism
  • Affirmation that you are doing enough
  • How just starting can be the first step to perfect

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep81

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Do you struggle to take a break? I bet the main reason you find it so difficult to pause is because you’ve trained yourself to believe that doing that equals accomplishing. But it is time to break free of that pressured way of thinking and move into a new way of seeing that breaks can lead to breakthroughs.

In this episode, we dive deep into how we can move past the to-do list, push through the need to accomplish something, and break the feeling of always needing to do. Let’s move past all of these things to find breakthrough - through taking a break.

On Today’s episode of The Power in Purpose Podcast:

  • Reasons we believe we always need to be doing
  • The power of taking breaks in your business
  • How breaks can lead to breakthroughs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep80

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Are you ready to go from just dreaming about something to actually doing it?? If so, then you are gonna want to tune into this conversation with Kelsey Chapman.

Kelsey is an author, podcaster, and personal cheerleader to women building their dream life and business. She attributes her business and entrepreneurial success to her faithful mentors who walked her through each stage and step of her business. Now she is excited to pay it forward and be that cheerleader for you… because she believes you can turn your wildest dreams into reality.

On Today’s episode of The Power in Purpose Podcast:

  • How to put yourself out there to find a mentor that can guide you
  • When is it time for you to step into the role of mentor for someone else?
  • Qualities to look for in a good mentor

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep79

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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What if I told you that you’re afraid of success? Even if you don’t think you’re afraid of success right now, we all go through moments where we fear it.

But let’s get something straight, people don’t actually fear being successful, they fear the results and the consequences of success.

Fear is totally normal … however it also may be the very thing holding you back from growing in your business. It’s time to kick it to the curb and live fully in your purpose!

On Today’s episode of The Power in Purpose Podcast:

  • What fear of success really means - because it’s not really fear (hear me out!)
  • Reasons we fear success & why it is totally normal
  • Why looking at the facts is crucial when pushing through your fears

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep78

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Imposter Syndrome - we have all faced it at some point in our lives and business. And today’s guest is not afraid to dig into vulnerable topics like imperfection, inclusivity, and burnout.

Laylee Emadi is an educator with a heart for serving others. She believes in people first - always. As a founder of the Creative Educator Academy, Laylee’s mission is to elevate education in the creative industry by empowering entrepreneurs to step into the role of educator with confidence and effective curriculum planning.

In today's episode, we explore imposter syndrome - what it is and how to overcome it. Laylee also shares her immense wisdom on becoming an educator and the mindset challenges you may need to overcome.

On Today’s episode of The Power in Purpose Podcast:

  • The impact and importance of a smile file and affirmations
  • Challenges that new educators often have to overcome
  • Ways for perfectionist to overcome the need to “perfect”
  • How to find freedom in creating and starting something new - in education

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep77

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Continuing on the topic of mindset let’s talk about perseverance and leading in difficult situations. Jana Morrin is CEO and co-founder of Speakfully, a platform behind a movement to create psychologically safe environments through its documentation, reporting, and supporting resources. Jana has channeled her passion for change in workplace culture into creating a safer work environment for everyone.

Jana shares her story of workplace harassment and how that has led her to where she is today. She shares her wisdom of how to preserve through workplace violence, spread awareness, and the power of vulnerability and transparency in leadership.

On Today’s episode of The Power in Purpose Podcast:

  • How to bridge the gap and create relationship with employees and administration within a business
  • What to do when you feel uncomfortable in the workplace
  • Qualities that make a GREAT leader in business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep76

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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After 26 years as a highly regarded marketing and advertising executive for some of the world’s most iconic brands, Shelley Paxton opened the doors for her new company in 2018. Shelley’s mission is to liberate souls of leaders and organizations by inspiring them to realize their greatest purpose and potential.

Shelley and I unpack how to slow down and liberate yourself from the “shackles of should”. This episode dives into how to become chief soul officer of your business and your life.

On Today’s episode of The Power in Purpose Podcast:

  • The power and importance of giving yourself a permission slip to do what you need to do
  • How to stop “shoulding” all over yourself
  • How you can encourage others in their journey to freedom and purpose

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep75

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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We are diving into a series all about mindset and it is going to be so good as we unpack the power of your mindset when it comes to your business. Let’s kick off this series with analysis paralysis - you know, those moments when you're paralyzed from making a decision because you're over-analyzing.

Through figuring out the root cause of analysis paralysis and giving yourself the freedom to make a decision, this episode breaks down the mindset that is stopping you from moving forward. It’s time to move out of analysis paralysis and start getting. shit. done!

On Today’s episode of The Power in Purpose Podcast:

  • What analysis paralysis is and how to overcome it
  • Mindset shifts to make decision making easier
  • How limiting your choices leads to decisions being made

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep74

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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In our marketing series’s final episode, we dive into choosing and utilizing platforms for your marketing. You don't have to do it all, and you shouldn't do it all; simply show up where your ideal client is, where you feel comfortable and energized, and in ways that work best for you and your client.

On Today’s episode of The Power in Purpose Podcast:

  • How to focus your energy where it matters most in marketing
  • Choosing the platform(s) that you can be your best on
  • How to show up and utilize the platforms that you choose are worth investing in
  • Recap of the podcast’s marketing series

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep66

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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“What the heck do I post on social media?” This is one of the questions I am asked most often. And I totally get it! Putting a content marketing strategy together sounds easy, but it rarely ever is (until now!) It is less about wondering what to post and more about creating solid systems that get you off the hamster wheel.

So, let’s talk about content buckets. You have probably heard that term before, but chances are you don’t know what it means or how it works. But let me tell you … content buckets can SAVE you. Literally!

Today, we are covering all things content buckets; what they are, how to decide what yours should be, and how to set them up. Of course, it all comes back to serving your ideal customers well, consistently, AND making things a little bit easier for you.

On Today’s episode of The Power in Purpose Podcast:

  • How to use content buckets to serve you and your audience best
  • Questions to ask yourself as you get started on content topics
  • Why you should reuse your content … yes, reuse it!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep72

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Katie Costa is the CEO of The Wellness Marketer and founder of the Holistic Marketing Academy. Katie is a Nutritional Scientist and Marketing Professional who helps holistic practitioners and wellpreneurs grow their business online using holistic marketing strategies.

Katie joins us today to talk about creating a marketing machine to grow your business. The secret? Learning how to streamline + automate so you can spend less time on marketing, and more time doing the stuff you love.

On Today’s episode of The Power in Purpose Podcast:

  • The difference between marketing and sales - where is the line?
  • How to avoid burn out when it comes to marketing
  • Key tools and tips to streamline and automate your marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep71

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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As a marketer and small business owner, remember that you ARE your own marketer. I want you to be a good storyteller, too. Storytelling and marketing go hand in hand with stories being one of the MOST effective ways to share your message.

In today’s episode, I am going to tell you what types of stories you can tell, what makes a great story, and because we are all about action over here on the podcast, I’m going to finish with tangible ways to share to better stories.

On Today’s episode of The Power in Purpose Podcast:

  • Why storytelling is important as a business owner and as your own marketer
  • 4 different types of stories to utilize in your marketing
  • Key elements of a great story

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep70

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Kara Duncan is the voice behind so many of the brands you know and love. She writes website copy and blogging content for creative businesses who want to elevate their online presence and get more eyes on their content through the power of SEO and Pinterest. Her unique approach to using fast and slow methods to market your business is designed to help everyone, no matter what stage of business you are in. You will LOVE this episode!

On Today’s episode of The Power in Purpose Podcast:

  • The difference between fast and slow marketing techniques
  • How to evaluate your marketing techniques and what is stopping your visitors from engaging further
  • Actionable tips to avoid burnout from doing both fast and slow marketing
  • Tools to utilize Pinterest as a marketing tool for your business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep69

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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So, you want to create your own quiz?!

Zafira Rajan is a launch copywriter, strategist, and guru for all things quizzes. She specializes in creating authentic connections that turn into lifetime customers through unique and personal sales pages and ideas.

In this episode, Zafira teaches us EVERYTHING you've ever wanted to know about creating a quiz lead magnet. From why a quiz is the next best business lead magnet, to how to write your quiz and follow up with your customers after they take your quiz.

Zafira breaks down the why and how of quizzes from start to finish. We even talk about my experiences with Zafira and creating my quiz!

On Today’s episode of The Power in Purpose Podcast:

  • How to know when you should create a quiz for your business
  • Narrowing down the topic of your quiz
  • How to utilize your quiz results for your business
  • How to serve your customers well after they take your quiz

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep68

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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This podcast is your sign to go for it. Start that podcast you have been dreaming of and accelerate your business in the process!

Kinsey Roberts, podcast extraordinaire, believes that podcasting is a powerful platform. When women get behind the mic and share their stories, experiences, and knowledge they can make big waves in their corners of the world. Kinsey has been podcasting for almost 5 years! She is a marketing coach for wedding pros, venue owner, and host of the popular industry podcast, She Creates Business. Kinsey takes us on a journey of how to use your podcast as your primary marketing funnel and accelerate your podcast and business.

On Today’s episode of The Power in Purpose Podcast:

  • Starting a podcast - the first step!
  • How to find your podcast topic and niche
  • How your podcast will act as a marketing funnel and what results come from it
  • What podcast trends you should pay attention to if you already have a podcast

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep67

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME: http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Tired of jumping from platform to platform and trying to balance all of the people in all of the places? This is the episode for you! Instagram is the platform that has it all, and I personally use it as my one stop shop for social media marketing.

This episode explores 5 ways to use Instagram to market your business in 2021 WITHOUT ads. We dig into the 70/30 rule and many other tips and tricks that will stand the test of time against the inevitable changes that social media brings.

On Today’s episode of The Power in Purpose Podcast:

  • How to connect with your potential clients through DM’s
  • Ditch the curation - show up when you can
  • Be authentic, be you
  • The 70/30 rule - what it is and how you use it

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep66

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Email marketing. You’ve heard about it for years, you might even be doing it – but how do you turn email marketing from that dreaded chore you never want to do, into a sales machine?

Have I got an episode for you today! Consider this episode a masterclass on how you can leverage email marketing in your business and turn your email list into a sales machine – one that is evergreen. Whether you have a list, have half a list, or you’ve been collecting email addresses for decades - you can make email marketing a priority this year!

On Today’s episode of The Power in Purpose Podcast:

The difference between social media and email marketing.
How email marketing helps accelerate the know/like/trust factor with your audience (especially in the wedding industry!)
What a nurture sequence is and how you can (and should) use it in your email strategy.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep65

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Do you really need to have a blog? I know you have asked this question for yourself and for others … and the answer is YES, you do!

Vanessa Hicks is here to tell you why and how you blogging can be your most effective marketing strategy of 2021. She is a destination wedding and portrait photographer, wife, mother, and military family who has moved her business 4 times in 6 years. Yes, you read that right! And I know you're wondering ... “how did she do it successfully?” Spoiler alert: she has mastered blogging and SEO. And she is going to talk about all of that on today’s episode! She doesn’t want you to blog with just words, but with strategy. Don’t waste your time doing things you don’t need to! Develop an effective strategy that maximizes your reach. Let’s dive in!

On Today’s episode of The Power in Purpose Podcast:

  • Why blogging is an effective marketing strategy for 2021 and how YOU can be more strategic about blogging this year.
  • The blogging mistakes you might be making that diminish results.
  • How you can master blogging; even if you aren’t a good writer or don’t have a lot of time to put toward it.
  • Two actions you can take TODAY to get started!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep64

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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We’re kicking off our marketing series here on The Power in Purpose podcast with an episode that will simplify marketing for you and reduce the overwhelm and exhaustion you might be feeling when it comes to marketing your business.

We’re going on a journey to get to the root and core of what marketing is and where to begin to have effective marketing. How do you build a message that is true to you and your business, but also engages customers and draws them in simply by sharing your message?

On Today’s episode of The Power in Purpose Podcast:

  • What is marketing - Instagram, blogging, Pinterest, emails?
  • Building a mission and a vision statement
  • The Know/Like/Trust Factor - a foundational marketing style and principle

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep63

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

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We are back! And I am so excited to share all the things on today’s episode. From life updates, podcast updates, and what is in store for you this year on the show. We are going to focus on conversations + topics that help you implement tangible things we talk about, in your life + business.

So, settle in with a cup of coffee (or a glass of wine!) and join me as I reflect on the highs and lows of 2020, but more importantly as I look forward and dream of bigger and better things in 2021!

On Today’s episode of The Power in Purpose Podcast:

  • Exciting podcast updates and changes
  • My wins and losses of 2020
  • A new podcast series we are kicking off (you will LOVE it!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep62

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off for Life: http://candicecoppola.com/flodesk

FREEBIES:

  • Start Attracting High-Paying Customers: https://candicecoppola.com/masterclass
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals
  • CONNECT WITH ME:

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What’s the key to landing the sale?

On today’s episode, my guest Kendra Swalls introduces you to the know, like, trust factor. The foundational marketing and sales principle that will take you from broke to booked.

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success.

She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

She’s also the host of the Girl Means Business podcast, where she shares insights on balancing motherhood, business and marketing so you can find your passion, purpose and power through entrepreneurship

On Today’s episode of The Power in Purpose Podcast:

  • What is the Know, Like & Trust factor and how we can use it to connect with our audience and land the sale
  • How you can easily get started with email marketing to connect with your customers

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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Have you ever heard someone’s story and found a piece of your own inside their journey?

We all go through pain and heartache, but what if those moments help to lead us to something more.

My guest on today’s episode of The Power in Purpose podcast shares how he turned one of the most painful moments in his life into one of his biggest triumphs.

About 6 years ago, Chris Misterek’s wife of 10 years walked out. And when she did, so did over half of his income. That left him with a REAL need to find a way to make extra money for himself and his 3 young daughters. Without any background, he started freelancing as a web designer, and within 18 months he doubled the income of his full-time job solely hustling in the midnight hours while his kids slept.

Fast forward 5 years, Chris left his career at 36 years old and became a full time UX/web designer for an incredible tech company. By day, he works at an amazing company called ShowIt. By night, he works hard to help as many people as he can see the kind of success he has had as a web designer through the content on his website + podcast, Self-Made Web Designer. What started as a side hustle to keep his life afloat pivoted to a career that is fueling his purpose (both creatively + financially).

On Today’s episode of The Power in Purpose Podcast:

  • How Chris’ journey through heartbreak led him to uncovering his purpose
  • A conversation on mental health in business and how we can navigate through life’s challenges
  • Why you need to be prepared to fail

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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Naomi’s journey is a living, breathing example that you not only get to do meaningful work; you also get to have an abundant, dynamic and expansive life for yourself in the process.

Naomi Powell is a business and mindset coach, sought after speaker and the host of The Lifestyle Edit Podcast. She is on a mission to support heart centered coaches and consultants to break out of the feast to famine cycle and step into financial overflow doing meaningful work they love.

Over the past six years, she’s helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live more without resorting to hustle or burnout.

And in today’s episode, she helps us go from under-booked and underpaid to consistently attracting and converting ideal clients through magnetic marketing and soulful sales.

Naomi is committed to showing service providers that they don’t need to choose between doing transformative work and running a profitable business.

On Today’s episode of The Power in Purpose Podcast:

  • Let’s talk about Soulful sales and magnetic marketing: What is soulful sales and how can we flip our mindset in believing that sales isn't slimy?
  • We know that marketing is simply sharing your message so it reaches the right people. You talk about magnetic marketing. How can we create magnetic marketing strategies for your content?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

TAKE THE QUIZ:

What’s your brand strategy cocktail for success? Take the free quiz!

http://candicecoppola.com/quiz

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSORS:

Learn more about Honeybook

http://candicecoppola.com/honeybook

Sign up for Flodesk

http://candicecoppola.com/flodesk

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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COVID-19 really made us look at our business contracts, didn’t it?

I got to sit down with Kunbi Odubogun, an Attorney and Publisher with 10 years’ experience in the luxury events industry, to ask her ALLLLL the legal questions you’ve been trying to get answers to.

So do us both a favor–stop relying on Facebook groups to provide you with the legal guidance you need and instead, listen to today’s episode. Kunbi answers all of your hot questions on how to legally protect yourself and your business.

She is the Founder and Editor in Chief of Perfête, an events-focused publication and podcast providing stylish yet useful guidance for the overwhelmed celebrant.

She is also a Business Attorney focusing on business organization, maintenance and mobility at Edelstein & Grossman, a law firm in New York. Her combination of legal and creative experience has given her a unique insight into the legal needs of a creative business owner. This is why she has dedicated her practice to advising passion-fueled business owners as they navigate the formation and evolution of their brand.

She’s recently launched her online store, Legally Set–where you can become legally set with contracts that were created JUST for creatives.

When she’s not Lawyering or Publishing, she spends her time chasing around her toddler while watching Criminal Minds and Forensic Files because life is about balance.

On Today’s episode of The Power in Purpose Podcast:

  • What Kunbi thinks COVID-19 revealed legally to a lot of creative entrepreneurs
  • Why are force majeure clauses good for both parties?
  • Why is it important that we follow our agreements, rather than people please?
  • What are some common contract mistakes that we’re making?
  • How do we go about amending a contract once it’s been signed?
  • Are non-refundable retainers really non-refundable?
  • How should we be legally preparing our business for the year ahead?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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How do you start scaling your business to 10K+ months? It starts with a team.

But hiring a team? That’s scary.

Plus, it costs A LOT of money (or does it?).

I know what you’re thinking: I can’t afford to hire someone to help me, yet. Listen up! Yes you can– and Melissa Lin is on the podcast today to show you how to do it.

Melissa Lin is a successful chemical engineer turned multiple six figure business coach and business owner. She’s a business, sales, and content expert in the online space and went from being stuck in her 9-5 to making multiple five figure months and working for her. Now, she helps other women do the same with their online businesses!

So how can you start and scale YOUR online business to six figures and beyond? Melissa believes you need a team to help support you. It’s time for you to start delegating your work and in this episode, Melissa shows us where to start.

On Today’s episode of The Power in Purpose Podcast:

  • Learn how you’ll know if you’re ready to hire your first team member (Melissa’s answer is gonna shock you)
  • The beliefs you need to change in order to start scaling your business with a team.
  • How to hire your first few team members, who to hire, tasks to start delegating, the interview process, and where to find new team members.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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What are all things mascline and femine energy?

How can we use the lunar cycles to align ourselves and our business?

Betsy and Laura of Lucious Hustle and are transformational business and branding coaches on a mission to empower women with the tools and motivation they need to turn a spark of an idea into a full-fledged business and sought-after brand.

Betsy and Laura have a wild journey of manifestation and self-discovery. Two total strangers living in two different countries, 3000 miles apart with the same (rare) last name, who are not related! They connected on Instagram and became fast friends, then podcast besties, then business partners.

They are two VERY different people, different families, backgrounds, personalities, and experiences, and yet...they have forged an incredible friendship and nurtured a thriving tribe of women entrepreneurs, seekers, and healers making massive change in the world.

On Today’s episode of The Power in Purpose Podcast:

  • What is masculine and feminine energy and how can we use it to guide our business?
  • What can the moon teach us about cycles in our business and our lives?
  • How can we work through trauma and heal ourselves while simultaneously building a multiple 6-figure business?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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Curious about the Enneagram and how it can improve your life AND your business?

Imagine if you could look deep inside yourself, to understand who you truly are, so you can live and work everyday on purpose?

Callie Ammons, certified Enneagram and life coach, wants to teach you more about how your personality-type affects how you live and work.

Through her own journey of self-discovery, Callie has been able to shape and mold her career into a thriving coaching business for women–all through the power of knowing herself (and others) better.

On Today’s episode of The Power in Purpose Podcast:

  • How does self-awareness play a role in being an effective business owner and what can the enneagram reveal about us as entrepreneurs?
  • What type of mindset and work ethic must someone have in order to make a business happen?
  • How do you actually create a product or build an audience where people keep coming back for more, leveraging your enneagram type?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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Selina Howard is a shining example of thriving with intention through a journey of self-love and discovery, by taking the road less traveled. Her career shifted from a PE teacher to a bridal stylist, dressing some of the biggest celebrities for their wedding day.

In today’s episode, we dive into her journey. She gives advice on how you can shift your entire career, make bold moves, and go after your true passion and purpose. We also talk about creating a business that serves an underrepresented niche - women of color. I’ve watched Selina’s career explode over these last several years and it’s inspired me–and I know it will inspire you.

On Today’s episode of The Power in Purpose Podcast:

  • Selina shares why/how she made such a big shift in her career and how you can do the same.
  • How being specific about who you serve can have a greater impact on how your business succeeds.
  • The power of boldness and ways you can be bold in your own career and life.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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https://www.facebook.com/thecandicecoppola

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How do you go about building a reputation when you’ve got zero experience? How do you maintain your reputation when you’ve found success? And what do you do when a mistake is made and your reputation comes crashing down?

Samie Roberts began her career as an intern with Diane Von Furstenberg and rose in the ranks in a prominent PR firm in NYC. She’s worked with large brands and small brands to help them manage their image and reputation.

After several years in the PR world, she decided to move back south and open up her own wedding planning company. Obsessed with the events side of the PR business, she quickly grew her event planning studio into the top company in the area. But she noticed something was missing.

It was in that moment that Bustld was born–out of a deep desire to serve others and solve a problem she and her husband saw in the industry. They changed the way engaged couples and vendors discover one another, and the rest is history.

Goals:

  • Understanding your clients’ problems and how those problems might change
  • How to stop romanticizing your business and your products
  • How to establish your reputation when you’re just starting out
  • How to continue growing your reputation and business as you gain success
  • What to do in a crisis when your reputation has been changed or challenged

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep53

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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Brittney Carmichael is the founder of Shine School, an online course to help women awaken their authentic self and reclaim their power.

She is known for her spiritual truth-tellin’ style and her ability to make women beautiful – inside & out.

After overcoming decades of a lack of self-love, Brit has become a firm believer that holistic healing and self-care must be the foundation for conscious living and intentional leadership.

Experiencing breakthroughs in her personal life and business, she is passionate about supporting women exploring their own unique gifts and helping them share their message with the world.

She’s a multi-passionate, multi-business owning entrepreneur who is on a mission to inspire women to create a soul-filled life that is full of purpose, passion, and peacefulness.

In today’s episode, Brit shares her journey and how she was awakened to start trusting her intuition. On today’s episode, Britt wants us to start breaking free of negative beliefs, let go of limiting labels, and tapping into our creative power so that we can confidently trust our intuition to live life with intention.

In today’s episode we chat about some interesting topics-like the tarot–and how we can use the tarot and oracle cards to lean into our intuition and guide us in our business.

  1. What's the difference between tarot and oracle cards and how do you get started?
  2. How do you use divination cards in your self-care rituals and for business?
  3. What inspired you to create the Shine From the Inside Oracle deck?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep52

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Branding. I know it’s something you’ve obsessed over, and for good reason. It’s important! But how do you build a brand your ideal clients can trust from the moment they land on your website?

And why is trust SO important in branding?

My guest on today’s episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us step-by-step through her four pillars of branding.

Bernel Westbrook is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. With a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to."

She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She’s a world traveler, recovering perfectionist, and a chocolate enthusiast.

On Today’s episode of The Power in Purpose Podcast with Bernel Westbrook:

  • Learn how Bernel overcame perfectionism and how you can, too.
  • How can our branding help to establish a foundation of trust with our ideal clients?
  • What ARE the 4 pillars of branding and how can you leverage them?
  • How to set brand goals that you are consistent with.
  • When is it time for a rebrand? Bernel breaks it down (and it’s probably not what you think!).

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep51

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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What if you could spend your days working on the things that only YOU can do?

What if you were able to leverage your digital assets to grow your business while working less?

How do you create clarity and alignment to optimize your online presence?

My guests on today’s episode of The Power and Purpose Podcast are Kimi & Pua, co-owners of Boss Up Media and hosts of the Boss Up Academy Podcast. Their business journey and powerful partnership began in 2015. Following their shared desire to create more freedom, service and purpose in their lives, they started a little podcast that grew into a coaching business, online academy and digital marketing agency based in Honolulu, HI.

At Boss Up Media, they help heart-led individuals and organizations increase their impact in the world by bringing humanity back to the digital world. They focus on both the inner and outer work it takes to master and leverage this new world of digital marketing, online sales and global communication. They empower their clients and students to leverage technology to create more ease, joy and human connection in their lives.

Kimi and Pua deliver VIP digital media solutions to inspire, inform and convert. Their full-service digital media solutions are designed to streamline your online presence, digital marketing, sales process and expansion so that you can serve more clients and customers without ever compromising your authenticity and integrity of service.

On Today’s episode of The Power in Purpose Podcast:

  • Strategies to streamline your systems to keep you in your zone of genius
  • How do you leverage your digital assets (website, online courses, social media, email list) to grow your business while working less?
  • How do you create clarity and alignment to optimize your online presence?
  • What does it take to create an extraordinary professional partnership?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep50

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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How can you fully step into who you are, unapologetically, so you can grow and scale your business in a direction that feels right to you?

And what happens when you have your ‘Oprah’ moment..? Is your business ready for prime time?

My guest on today’s episode of The Power in Purpose podcast is my long-time friend, Terrica Skaggs of Cocktails & Details and Terrica, Inc.

Spreading her metropolitan style throughout the low country, Terrica has been creating exquisite weddings and events in the Golden Isles area for the past fifteen years.

Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients’ love stories while infusing technology and efficiency.

A contributing board member of the North American Academy of Wedding and Event Planning, Terrica’s weddings and expertise have been featured in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty and a host of others. In addition to leading a rockstar team at her planning and design firm, she also owns The White Lounge— a contemporary wedding planning studio for couples and wedding professionals.

A wavemaker nominated for Honeybook’s 20 on the Rise and a current Knot Pro Educator, she launched her signature wedding industry education system, “Here Comes the Brand" in Winter 2018. Terrica is an ardent educator of those in the wedding industry, also hosting the “She Doesn’t Even Go Here” podcast.

On Today’s episode of The Power in Purpose Podcast:

  • The big shifts that happened in Terrica’s business when she decided to be unapologetically herself (and how you can get the same results)
  • Why you’re not ready for prime time–and how to get your business ready for that viral moment
  • Terrica breaks down why systems are a prescription for your business anxiety and success
  • Why is it important to perfect that one thing instead of being “ok” at everything.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep49

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Jamie Kutchman Wynne built a gifting company from the spare bedroom of her home into a successful, industry renowned business that serves couples, companies and clients all over the world.

But what happens when a fire threatens the business you’ve built?

Jamie Kutchman Wynne, owner and founder of Marigold & Grey (a DMV based gifting company) first recognized the need for her business when creating welcome gifts for her own 2012 destination wedding. She struggled to find unique items to include in the gifts and, on top of that, the execution was a disaster. (Imagine the hectic nature of wedding weekend and gifts ending up at the wrong hotels where guests weren’t even staying...embarrassing!)

Two years later, she got up the nerve to quit her successful corporate career and take a chance on creating precisely the business she wished had existed back when she needed it most.

What began as a wedding-focused business has rapidly expanded into corporate event and client appreciation gifting. In just a few short years, Jamie outgrew her spare bedroom with almost a dozen employees and hundreds of customers a year.

In the fall of 2019, Jamie got one of the worst phone calls of her life. Her 6,000 square foot warehouse was on fire–and everything she had built was at risk of burning down.

This episode of The Power in Purpose podcast explores what happens when outside circumstances threaten to upend everything you’ve spent years building… and how to come out the other side stronger than ever.

On Today’s episode of The Power in Purpose Podcast:

  • Learn how Jamie came out the other side of her businesses greatest struggle and turned it into a strength
  • Jamie offers advice to anyone experiencing their own ‘fire’ in their business
  • How to become a leader during a crisis for your team and your customers

Resources:

  • Jamie's Instagram
  • Jamie's Facebook
  • Jamie's Blog
  • Jamie's Shop

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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What if you could use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally?

Ah, wouldn’t that be nice?

Hailey Dale is the founder of Your Content Empire, and she’s here to help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too.

She’s all about leveraging curiosity and generosity to whip up results-driven content strategies that give you back more time to focus on what matters most to you in business and in life.

Her new book, Your Content Rebellion, is all about ditching the content shoulds, how to design a content strategy that engages you as much as it does your reader, and why your enjoyment is a crucial ingredient to succeeding with content.

On Today’s episode of The Power in Purpose Podcast:

  • How we can bridge the intimacy gap with our customers and accelerate the know/like/trust factor in marketing
  • How to use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally.
  • A walkthrough of how to design your first content experiment

Resources:

  • Your Creative Empire: www.yourcontentempire.com
  • Join the Content Empire Facebook Group: https://www.facebook.com/groups/yourcontentempire/

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Before we start back with releasing new episodes, I wanted to take a few minutes to talk to you about values. Because values, in business, are important. I believe you should never question the values of the people you invite into your life and business–the people who you’ve chosen to learn from–as you navigate this bumpy road of entrepreneurship.

I want you to know that I believe Black Lives Matter. I want you to know that diversity and inclusion are values of mine both personally, and professionally. We have collectively had conversations (both online + offline) about race and racism, and these conversations are important and we must continue to create spaces where they can live. That is what I want to do on this show and on my platform.

The Power in Purpose podcast was created as a space to tell the stories of successful entrepreneurs who are doing big things in their businesses–big things guided by one principle: purpose. And we will continue to do just that and continue to bring diversity to the show.

Tune in to hear more of my heart and what I have learned and unlearned over the last few weeks.

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Today we’re talking about habits. And it’s such a timely topic because most of us have been stuck at home and stitch with our bad (and good!) habits. Not to mention, we are also approaching the half-way-mark of 2020, you’re 6 months into our goals.

Fun fac: Did you know it’s been scientifically proven that it takes 66 days to form a new habit? 66 DAYS! No wonder all our new year's resolutions have an 80% FAILURE RATE.

This show is all about challenging the way you have been doing things (aka your habits), and pushing you to try new ways of doing things (aka creating new habits).

There is a lot we can unpack about habits, but I am going to share 2 things that are going to you this month - and in the long run.

On Today’s episode of The Power in Purpose Podcast:

  • Why it is important to be all in for 66 days (yes 66 days!) to forming a new habit
  • The power of having grace on yourself as you establish new habits
  • How you can keep a sharp focus on a few things, instead of everything.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep46

SHOW SPONSOR:

http://candicecoppola.com/honeybook

https://candicecoppola.com/flodesk

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Do you ever scroll on the ‘gram, or see your colleagues and wonder how they’re always doing the most? You know, getting things done, launching new products or services, booking their ideal clients, scaling their business to new heights, and getting recognized for their work.

What is their secret??

Being in business for over 12 years, I have seen some business owners struggle to progress and some who soar to new heights. But more so, I have seen the qualities it takes to separate those who want to be successful and those who are.

Do me a favor: grab your favorite notebook and pen–because you’re definitely going to want to take notes as we walk through the 6 things successful entrepreneurs do in their biz.

On Today’s episode of The Power in Purpose Podcast:

  • Why learning and doing (at the same time) are important in your biz.
  • How time matters and making appointments with yourself is important to being successful.
  • Breaking through perfection and why you should be experimenting in your business.
  • The power of listening to your customers.

Resources:

  • Honeybook - use code PURPOSE for 50% off your first year
  • Flodesk - use code CANDICE50 for 50% off

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Charge what you're worth: Is that really a legit pricing strategy? Nope.

Did I get your attention? In our industry, all you ever hear is “charge what you’re worth.” The problem: selling products and services for less than what your Starbucks order is won’t get you anywhere.

While charging your worth used to work, it doesn’t anymore. Times have changed - especially for wedding pros and creative entrepreneurs.

Yes, you are worth something AND you are very worthy of making the kind of money YOU want to make. However, the pricing for your product or service doesn’t hinge on your worth. It hinges on what YOUR ideal customer is willing to pay and what YOU want to make as a profit. Let’s stop charging what we are worth - and instead, price ourselves for profit.

On Today’s episode of The Power in Purpose Podcast:

  • Why charging what you are worth is not a legit pricing strategy.
  • What factors you should consider when determining pricing for your services.
  • The importance of pricing yourself for profit and what that looks like in your industry.

Resources:

The Business Plan Blueprint

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep44

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Raise your hand if you feel like you’re drifting right now? You’re not quite sure where you’re going or what to do next. I spent a few days in drift mode myself. It’s a hard place to be and my goal with today’s episode is to get you OUT of drift mode and into design mode.

I want you to truly believe that you CAN build your biz–even in uncertain times–and that your business CAN flourish despite how you feel or the outside circumstances.

So, if you’ve been feeling like you're drifting, this episode is for you. Let’s dive in!

On Today’s episode of The Power in Purpose Podcast:

  • What drift mode is and how you know if you are on it.
  • The difference between drift mode and design mode.
  • Why vision for your business is more important now than ever.

Resources:

The Business Plan Blueprint

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep43

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Are you ready to take back control of your time, your business, and your goals? If you are yelling a big YES then get ready! We are going to do a few exercises that help you paint the bigger picture. And they are going to help you take back control.

The future may feel uncertain but that’s not true. We can take control over what we want for our future and what we want it to look like. We don’t have to sit idly and take it as it comes. We have the power to dream about the kind of life and future we want, and how our businesses impact us and the lives of others.

Today, I am going to challenge you to mastermind and vision cast. This is where you get to have a say. A voice. It’s where you get to decide what the future looks like for you… and your business.

On Today’s episode of The Power in Purpose Podcast, you’ll hear:

  • What masterminding your business really means and where you need to start.
  • Why you need to ask yourself hard questions as you plan your business.
  • The one thing that stands in the way of you really masterminding your business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

  • The Business Plan Blueprint: my step by step guide on writing your business plan
  • LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep42

SHOW SPONSORS:

  • Learn more about Honeybook: http://candicecoppola.com/honeybook

  • Check Out FloDesk: http://candicecoppola.com/flodesk

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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On a scale of 1-to-10, how happy are you with your current clients? Be honest. All this craziness with the Coronavirus has likely brought to the forefront how you really feel about the clients you book. One of the most crucial elements of marketing is making sure you target the right clients - this is something you’ll need to master as a biz owner!

That is what this episode is all about: attracting the right clients by marketing to the right audience. Attracting your ideal clients doesn’t have to be hard. Once you know who you are talking to, marketing becomes easier. And I am here to help you learn HOW to do this!

On Today’s episode of The Power in Purpose Podcast, you’ll hear:

  • The 5 mistakes you might be making with marketing and targeting the right clients.
  • How important message consistency is.
  • The power of a marketing plan and best practices when creating yours.
  • What visual branding is and why you need it in your business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

  • LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep41

SHOW SPONSORS:

  • Learn more about Honeybook: http://candicecoppola.com/honeybook

  • Check Out FloDesk: http://candicecoppola.com/flodesk

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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As we all navigate this new reality, I want you to know there is power in perspective. This short episode of The Power in Purpose podcast is meant to give you a pep talk and get you thinking about what's possible in the problems you might face.

I share a personal story that I think back to whenever I'm faced with a hard problem. You have a story about hardship—it might be different from mine—but it was a time where you found strength, resilience, and purpose.

What we face now is no different. In this episode, I share the power of perspective + one question to get you thinking differently.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://eyesupheartopen.com/2018/03/02/some-scars-you-see/

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I’m recording this special episode because I know so many of our listeners are being impacted by the effects of the coronavirus. And I know you are worried.

Today we’re going to have a heart-to-heart, like we always do, about what you can do to protect your business, your customers, and come out on the other side of what’s happening.

I know many of our listeners listen to this show to build their business. And I also know building your business right now is challenging. I want this platform to help you in every way possible—including comforting you in times of stress and need.

We've found ourselves in a unique moment—where we not only have to consider our personal health and wellness—but we are seeing the widespread ramifications of a pandemic affect our businesses in a very negative way.

Coronavirus is changing things.

In today’s episode, I am going to share with you ways to navigate this unique situation. Some of these I’m reiterating from a recent blog post—others are new thoughts and even questions I’ve answered of my audience.

Here’s what we’re talking about:

  • Should you or shouldn’t you market your biz right now?
  • Should you be sending out communications to your customers and what kind of communications?
  • What resources should you be utilizing?
  • How do you handle customers canceling services?
  • What do you need to have in your contract?
  • How will this impact your biz in the long run?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep38

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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What does it mean to think like a boss? Author, psychotherapist and mindset coach Kate Crocco shares some of the lies that hold us back, and how we can step into our confidence.

Kate is a confidence and mindset coach, mom, wife, podcaster, and author of the new book Thinking Life a Boss.

As a psychotherapist and confidence and mindset coach, she mentors female leaders around the globe, coaching thousands of women through her programs, podcast, and now her new book. Her weekly podcast, Thinking Like a Boss, is where she interviews female entrepreneurs from various fields who have found success in business and in life.

Kate's mission is to empower women to go after their dreams by helping them break down the walls and fears that have been holding them back.

And in her new book, Thinking Like a Boss, she explores the 9 lies we tell ourselves that hold us back. Lies like -- I’m not ready to do ______ yet. Or I need to learn more about ______ before I do it. Or I’m not capable enough, smart enough, or ready.

Have you told yourself these lies before?

I know I have.

Being successful in the business YOU want requires more than just business strategy but also working through the lies that you’ve told yourself about what you deserve and what you’re capable of. Today’s episode is a powerful breakthrough of those lies that have held you back, and Kate will have you seeing and believing in yourself - seeing and believing in the greatness that others already see in you.

Are you ready to go make an impact on the world? I hope so.

A special bonus for you today is that Kate is giving two lucky listeners a FREE copy of her book, Thinking Like a Boss! I’ll share how you can win at the end of today’s episode.

On Today’s episode of The Power in Purpose Podcast:

  • Kate shares her journey of becoming a business and mindset coach for women
  • How mindset work is just as important as strategy
  • Her formula for you to get out of decision paralysis and start thinking like a boss (aka making decisions with confidence!)
  • When you’re afraid of taking the next step because “what if it’s the wrong next step,” Kate offers a technique to flip your mindset - and spoiler: there is no such thing as a “wrong decision”
  • How we can know if something is truly aligned with us and our vision

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep37

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Have you found yourself wondering if this is what ____ is supposed to be like? You can insert any kind of word you want in there - motherhood, adulthood, entrepreneurship, marriage, friendship, or just simply life.

Allie Casazza wants you to know that you don’t have to accept your circumstances. And, in fact, there are no rules about the way life has to work - except the ones you accept.

She’s a mom of four in Southern California, host of The Purpose Show a top-rated podcast, and the creator of e-courses designed to help burdened mothers simplify their lives and enjoy their kids.

Known as 'The Life Minimalist', she encourages and inspires women to pursue an abundant life by creating space for what matters most.

She has been featured on The Today Show, Good Morning America, The Huffington Post, and was recognized as one of the internet's most influential moms on ABC News.

Allie wants you to clear the clutter and start taking ownership of your own life. And after today’s episode, you will.

On Today’s episode of The Power in Purpose Podcast:

  • Are you in the middle of a hard time? Allie offers hope through sharing her story of how she overcame depression, dread, and too much “stuff”
  • How simplifying, embracing minimalism and living intentionally changed her life
  • Allison gives us guidance on how to discover our purpose and how to take ownership of what it looks like for you
  • Learn how can intentional living change the way we do business and how we make decisions
  • Why intentionally living is learning how to say no to things and feel OK with it
  • Why being a people pleaser is one of the most self-centered things you can do
  • You’re allowed to change your mind and you should give people the same grace
  • How being an action taking, problem-solving woman can help open living more intentionally
  • Why you should adopt the mindset of taking 100% responsibility for everything that happens - even if it was outside of your control
  • Most of the things that hold us back are not circumstantial or environmental but our beliefs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Michelle Loretta of Sage Wedding Pros wants you to have a curiosity about your numbers instead of being afraid of them.

And after today’s episode, I’m pretty sure you’re going to be a lot more curious about your numbers and what they truly mean.

Michelle Loretta is a strategist for the wedding industry and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to help entrepreneurs better their businesses.

I first met Michelle 10 years ago at a conference - yes, the same conference I met Eliana, Heather Crabtree, AND Geomyra Pollard! Michelle’s been an educator in the wedding industry for over a decade - way before all of us. And she’s carved out a business for herself that helps you get down to the brass tacks of your numbers, without it being scary.

As I mentioned, Michelle wants you to have a curiosity about your numbers instead of being afraid of them. And she wants to empower you to build a stronger, smarter, and more profitable business so that you can have the life you want.

On Today’s episode of The Power in Purpose Podcast:

  • Michelle shares her unique journey from wedding invitation designer to educator and financial guru - and how the journey has come full circle
  • How the education market has changed including one positive and one negative
  • Michelle has this philosophy.. The ABC’s of the 123’s and she shares this with us today and how we can be more financially smart
  • Why the numbers are the backbone of every business decision you make and how you can understand them better, to start making better decisions
  • Your money mindset might be holding you back, and if it is, Michelle’s mindset advice will help you get into a healthier frame of mind
  • Why pricing is just a marketing decision that you test financially
  • 2 Things you can do TODAY (yeah, today!) to start getting on the track of being more financially smart in your business
  • Michelle shares why purpose takes time and what it looks like as you enter your 30’s and 40’s

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.

As the owner of a brand marketing, business strategy, and visual design agency, she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can build around it.

In such a hyper-connected world, your mission and how you approach authentic connection is what sets you apart from all the others. It can literally be how you rise up the ranks in a saturated market.

Allison embarked on the unconventional journey to create + cultivate Polygon Market long before it was established in 2014. After she and her husband, Derek, married in August 2017, they took the leap to become a full-time family partnership.

With several years of experience and infinite resources in brand marketing + business strategy + visual design, they have brought together a fierce community of talented professionals, providing brands with the power of an agency and supporting businesses of all sizes and from all over. Allison believes in the power of working together and building authentic connections to help everyone thrive in their own way.

In today’s episode, we talk about how you can be a brand that connects with people to build your own tribe or community. Allison shares powerful ways to make this happen, like core values and a brand manifesto.

  • Why building authentic connection is so important when it comes to branding, marketing, and business strategy
  • How you can be a brand that connects with people and build your own “tribe” or community
  • A brand manifesto can help you cultivate the community who is waiting for your message
  • How we can we tap into our values in order to understand our mission better
  • How do we know when our brand has reached the tipping point?
  • The brand that Allison says is doing it right by sharing their manifesto, their core values, and showing up for their audience to make authentic connections (it’s SUCH a good example!)
  • Allison has worked with big corporate clients like Disney, Netflix, and Anthropologie and shares a similarity between all three.
  • How purpose has made Allison happier - and she’s stopped the comparison game

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep34

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Geomyra Pollard is a fellow podcast host, business coach, mom, wife, and creative entrepreneur... AND she is one woman who is leading a movement for us to live a more well-rounded life.

If the word 'balance' is your “word for the year” - Geomyra wants to guide you in the direction of being more well-rounded instead.

Maybe you’re feeling stuck where you are, seeking balance and purpose. Geomyra empowers us all to lean into the hard parts and let them guide you toward living a well-rounded life that fulfills your purpose.

I love this episode so much. It’s one of my favorite all-time interviews because its a mixture of mindset and simple choices we can make to change our life. I know you’re going to love it too.

On Today’s episode of The Power in Purpose Podcast:

  • Geomyra started her business as a wedding planner right out of college and served her clients for over a decade. But something in her life changed, which led her to launch her company, Coaching for Creatives
  • The importance of cultivating a well-rounded life instead of a “balanced” life
  • How being more well-rounded helps you to make time for work and family in a way that feels good
  • Learn the steps you need to take to live a more well-rounded life
  • Geomyra is a systems QUEEN, and she shares systems we can add to our business and home that can help us be more well-rounded
  • Purpose is powerful, Geomyra shares how it’s changed her life and her business
  • Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep33

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Listen, I hate to be the bearer of bad news - but we've gotta talk.

I know you saw the title of this episode, and you were like... she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!!

I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging their hearts out - and they're attracting your ideal clients!

In all seriousness, I recorded today's podcast episode because I want you to attract more of your ideal customers. I want you to get paid handsomely for what you do, and I want you to spend your time working for people who appreciate it.

So buckle-up and get ready to get back to blogging. In this episode, I'm sharing with you:

  • WHY blogging is NOT dead
  • Why you need to be blogging and HOW it can attract your ideal customers
  • Six EASY (I mean SUPER EASY like ALMOST DOING NOTHING easy) ways to get in the grove of blogging + content ideas to steal

And because I'm all about facts and receipts, I want to share with you my analytics from this blog over the last 30 days over at https://blog.candicecoppola.com/ep32

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? The doors to my mastermind, WeddingPro Insiders, are open RIGHT NOW (but only for a limited time!). Learn more and sign up >> https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep32

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Have you ever wondered what it's really like to have a business partner, or how someone creates an in-demand business using social media? Or how to start a floral design business?

In today’s episode, I’m chatting with the ladies from Good Seed floral, Josie & Taylor. They reveal their business journey and how they’ve created an in-demand floral design company that serves niche customers.

When Josie and Taylor started their business, they had ZERO contacts and ZERO experience. Along the way, they’ve developed an in-demand floral design studio thanks to their tenacity, talent, and use of Instagram and email marketing.

On Today’s episode of The Power in Purpose Podcast:

  • Being true to yourself, knowing your style, and how to leverage this to attract your ideal customers
  • How a college relationship turned into a business partnership
  • As self-taught floral designers, learn how they started a floral business without any experience or any contacts
  • “If you wait until you’re ready it’s already too late.”
  • With over 90% of their bookings coming from Instagram, these ladies have harnessed the power of social media as a lead source. They share tips on how you can make Instagram a better lead source for your business
  • How Instagram helps to accelerate the know/like/trust factor and how it can also do the opposite
  • Have all the questions about email lists? Good Seed Floral has a highly engaged email list. Learn how they use email marketing to develop relationships with their clients
  • The moment they noticed they were giving every client a different experience, which encouraged them to create systems. Learn how systems saved their business, and how you can create systems to deliver a better client experience
  • Partnerships and business partners in the wedding industry and why having an open hand is their secret to working together
  • Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep31

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I’m opening up on today’s episode of The Power in Purpose Podcast, sharing the top 3 lessons I learned in my business last year.

I love these behind-the-scenes episodes and I’m excited to show you a little bit of the ‘inside’ of my business.

One of the greatest lessons I learned is that people are going to judge you -- do it anyway. So many of us sit in fear of judgment of others. It’s why we don’t get on social media, why we don’t put ourselves out there, and why we don’t take the next big step in our life and business.

It’s easy to get caught in this place -- a lot easier than it is to get out of this place. But in today’s episode, I want to give you permission to not care what people think. It’s time for you to live the life you’ve imagined and step into your purpose.

In the spirit of reflection, I want to encourage you to do this same exercise, uncovering the lessons you learned and what did and did not work for you this year. I created a simple workbook you can use to take inventory of your own business and life. This will help you figure out what changes you might need to make in order to go farther this year.

In today’s episode we talk about:

  • My top 3 lessons
  • The 3 things that didn’t work in my business last year
  • The 3things that did work in my business last year

If you’re interested in reflecting on your own life and business, download the workbook to get you started here: https://candicecoppola.com/lessons

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep30

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools

  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I’ve had a unique relationship with batchworking. It’s been a relationship that’s spanned 10 years, and we’ve never really gotten it right. I’ve been trying to batch work since the very beginning of my first business. Block scheduling? Done it. Group tasks? Tried it. I failed over and over and over again and could never get myself to adopt this working technique or routine.

My friends raved about it. Gurus online swore by it. But me? I couldn’t get through a solid hour before I quit and opened up my inbox to answer an email that really didn’t need to be answered.

Maybe you’re like me, and you’ve tried batchworking before. What I’ve discovered is that we get really set in our habits. We develop work habits, and it can be so challenging to try and change them into more productive and healthy habits.

So if you’re like me, and you’ve tried “batchworking” a bunch of times and failed within the first 20 minutes, this episode is for you. Today, I’m revealing how I finally got batchworking to WORK for me, and how it can work best for you.

Grab your favorite pen and notebook! You’re going to want to take some notes on today's episode.

In today’s episode we talk about:

  • What batchworking really is
  • My 5 steps to help you succeed at batchworking
  • How batchworking will help you get more done
  • The power of momentum and rhythm

AND there is a free give-a-way! I’m giving TWO lucky listeners a free copy of Michael Hyatt’s new book, Free To Focus. Listen to the episode and then head over to my Instagram to enter!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep29

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools

  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Do you have a defined sales process?

When we start out in business we wear MANY hats-- and there is one hat, in particular, you might not be aware of that you put on every day. Along with being in charge of everything from your website to payroll-- you’re also the lead salesperson for your business. In fact, the role of sales might be the most important role of all.

As we enter into Engagement Season-- which traditionally runs from November to April-- I want you to start developing your sales strategy NOW. In order to be successful in business, you MUST be successful in sales. That’s why I’m sharing 5 sales strategies that work.

WHY DO YOU NEED A SALES STRATEGY?

Did you know that people who write down their goals are 42% more likely to achieve them? The same principle can be applied to strategies for your business -- sales strategies, marketing strategies, growth strategies-- they’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.

On today’s episode of The Power in Purpose podcast, I walk you through:

  • Personalizing Your Pitch: Every person who inquires about your goods or services is unique. Are you personalizing your sales pitch to each individual?
  • Talking Like a Human: Learn why keeping it simple and talking like your customer helps you to land more sales.
  • Communicating Your Why: This whole show is based around the power behind your purpose, and when you can communicate why you do what you do, that has the ability to deeply resonate with your customers.
  • Understanding the Problems and Communicating How You’re the Solution: Paint a picture of what life would be like if this person booked your services. What’s the transformation?
  • Listening Without Intent to Respond: Far too often, we’re not really listening. Are you listening, or listening with the intent to respond?

And because this topic is so important, and because I want you to start booking MORE of your ideal customers, I’m hosting a masterclass on October 23rd where I’m teaching YOU my Ideal Client Blueprint.

Over the many years of being a business owner, I developed a way to understand who our ideal customers are. I call it my Ideal Customer Blueprint, and it’s helped not only us, but the dozens of businesses I’ve mentored over the years attract the right people.

Ready to register? Head to candicecoppola.com/webinar to register now!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SIGN UP FOR MY FREE MASTERCLASS:

Discover my proven strategy for uncovering your ideal customers: https://candicecoppola.com/webinar

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep28

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots
  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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I have a question for you and I am willing to bet this is true for you: have you ever thought to yourself, if I could just book the right clients, everything would start to fall into place? I’d make more money, I’d serve the right kind of people who appreciate my work, and work would be so much easier?

That’s what today is all about. I’m on a mission to get YOU in front of your ideal customers and it requires some strategy and work on your part, but once you know who you’re talking to, it becomes a lot easier to work with the kind of people you’ve dreamed of working with.

These 4 strategies will help you book MORE of your ideal customers.

On today’s episode of The Power in Purpose podcast, I walk you through:

  • How to understand their problems & challenges, so you can be the solution
  • Know what they value and what motivates them and make sure it aligns with your values and motivations
  • Get connected with people in front of your ideal customers
  • Know who you’re talking to and then start talking

And because this topic is so important, and because I want you to start booking MORE of your ideal customers, I’m hosting a masterclass on October 23rd where I’m teaching YOU my Ideal Client Blueprint.

Over the many years of being a business owner, I developed a way to understand who our ideal customers are. I call it my Ideal Customer Blueprint, and it’s helped not only us, but the dozens of businesses I’ve mentored over the years attract the right people.

Ready to register? Head to candicecoppola.com/webinar to register now!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SIGN UP FOR MY FREE MASTERCLASS:

Discover my proven strategy for uncovering your ideal customers: https://candicecoppola.com/webinar

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep27

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools

  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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We’re celebrating a full YEAR of purpose! It’s been exactly 12 months since we launched The Power in Purpose podcast and I wanted to celebrate. In fact, we’re celebrating a few things on today’s show -- and I’m going to leave the rest as a surprise!

The last year has been a year of discovery. Discovery of purpose, how it can change our lives and our business. We’ve heard dozens of stories of successful entrepreneurs whose lives changed once they discovered why they do what they do.

I’ve gotten countless emails, messages and DM’s from our listeners sharing their stories and how listening to the show has changed their lives and their business. In this short episode, we’re taking a look back at the 12 lessons we’ve all learned since we launched The Power in Purpose.

Episodes Mentioned in Today’s Episode:

  1. Episode 022: Megan Gillikin
  2. Episode 019: Jereshia Hawk
  3. Episode 024: Zafira Rajan
  4. Episode 021: Rhiannon Bosse
  5. Episode 015: Shannon Pilcher
  6. Episode 013: Maghon Taylor
  7. Episode 008: Mary Marantz
  8. Episode 005: Tyler J. McCall
  9. Episode 002: Beth Chapman
  10. Episode 003: Amber Housley
  11. Episode 006: Heather Crabtree
  12. Episode 014: Hayley Paige

Thank you for listening and for sharing your own stories. I can’t wait to see what the next year brings for us all!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep26

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Caitlin’s purpose statement is one of my favorites that we’ve shared so far on The Power in Purpose. Sharing our gifts with the world is powerful, and discovering someone who wants to help us do that is transformative. On today’s episode of the podcast, Caitlin is showing us how to improve our SEO by improving our message.

SEO can be a headache. You either fall into one of two categories when it comes to SEO: your business is relatively new to the industry and you’re trying everything you can to rank, or you’re an OG business owner and you’re hanging on for dear life to your keywords.

We’ve all tried all the things like signing up for SEO webinars or watching endless Youtube tutorials. But on today’s episode, Caitlin offers simple advice on improving your SEO ranking and spoiler alert: it all boils down to your message. Google is smart. It wants to serve your website to the right people, and when we start focusing on our message, the magic begins to happen.

Caitlin Strempel is a business owner, SEO expert & digital strategist who works with ambitious and passionate business owners to get their services found online by the people who need and want their services the most.

Working with brands such as Under Armour, Lexus, and Olay, the work stemming from my strategies has been featured on Forbes, Advertising Age, Creativity, and Luxury Daily.

On Today’s episode of The Power in Purpose Podcast:

  • Caitlin shares the story of how she uncovered her purpose, during a difficult time for her family, and in those lessons learned an important one: you can’t wait for your life to begin
  • Don’t wait until your life is falling apart to make a change
  • Shifting our mindsets to understand that we have a gift to give and that there are people out there who need our gifts
  • How your message helps to boost your SEO by attracting the right people who are searching Google for what you provide
  • Caitlin shares outdated SEO techniques and strategies that no longer work -- and gives what does work to increase your SEO ranking
  • Feel like SEO ranking takes forever? Caitlin offers suggestions on how we can rank faster along with a tutorial video on how you can find your perfect keyword
  • The importance of search intent and how google knows exactly what your customers are looking for
  • Have you ever heard of “search intent?” Caitlin breaks down this topic and how Google will show your website for similar keywords
  • Why you need to incorporate SEO into your overall digital/social media strategy
  • Think about your consumer and NOT Google when developing your wholistic SEO / digital strategy for your business
  • The amount of time people spend on your website plays a big role in your SEO. How are you keeping your website visitors on your website?
  • Does domain authority still hold the same weight as it used to?
  • SEO long process and investment, and Caitlin shares what we should be looking for in a company that we’re looking to hire for SEO

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep25

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you.

Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life and impacts positive change on their audience.

Her mission is to help them find what makes them unique in their industry and sets them apart with strong brand messaging and copy that attracts their ideal clients. She lights up helping them launch their next big thing with brand clarity!

The truth is: the marketing world is noisy and personality-driven content wins. Zafira walks us through how to infuse our personality in our copy and why it matters so much.

On Today’s episode of The Power in Purpose Podcast:

  • When Zafira started her business, she started out serving everyone but soon realized that was not sustainable for her business or her. She asked herself the question: what’s my end game? That’s when everything changed.
  • Do you feel like your purpose has gotten lost in the journey of just trying to be an entrepreneur? Zafira felt all those feelings, and that’s when she decided to make a change.
  • Does niching down make you feel anxious? Is it true that if you niche down you might lose customers? We talk about the effects of niching down and how much it can change your business and your mindset.
  • The value to niching down is simple: I want to be the go-to person for X who wants to achieve Y.
  • Treating your business as an experiment is liberating. Learn more about this lesson and Zafira’s advice on how to lay down your perfectionist sword.
  • Learn the 3 ways to discover your niche
  • How important is it to understand who your ideal customer is when you’re writing conversion/sales copy?
  • In copy, you want to bridge the gap between your voice and the voice of your customer. Learn how important is it to understand who your ideal customer is when you’re writing conversion/sales copy and advice on what to consider as you write
  • It’s true that you might shut the door to some customers the more detailed you get in your personality-driven copy, but it will also draw in closer the people who identify with your offer
  • Why the copy on your homepage is so important, why you’re probably doing it wrong, and how to do it right
  • How to “data mine” for information using your existing and past customers to ring the bells in your audience head
  • Zafira gives you permission to show up and share your story
  • Copy can only do so much, and the design of that copy can be the final push a customer needs to connect with you. Learn more about how visually presenting your copy is the final step
  • How to repurpose content rather than starting from scratch (FYI: It’s ok to shout out your message over and over)
  • How paying attention to our purchasing habits can reveal the purchasing habits of our customers

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep24

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Owning a business is like looking into a mirror — it will mirror back ALLLLL the characteristics about you, both good and bad. On today’s episode of The Power in Purpose Podcast, we’re talking about the 5 things a business plan will reveal about your business. Be sure to download your Free Business Plan Template, Outline & Guide.

I know what your thinking: writing a business plan is not high on your list of things to do. You're probably asking yourself, what's the point of writing a business plan? I know what I want for my business, and I'm working toward my dreams/goals/aspirations every single day.

It's true. You've gotten this far in your business WITHOUT a business plan. No one can take that away from you. But imagine, just for a second, what you could accomplish if you wrote down a strategy for your business?

Did you know that people who write down their goals are 42% more likely to achieve them? The same principle can be applied to strategies for your business — sales strategies, marketing strategies, growth strategies– they’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.

What is a business plan? A business plan is an overarching strategy for the who, what, how, when and most importantly, the why. Which is why we’re all here and why YOU listen to this podcast. You take strategies you would have in business: your ideal clients, marketing, sales, competitive analysis… and you map out a plan for them.

It's really quite simple. And in today's episode, I'm sharing the 5 things a business plan will reveal about your business. I'm going to walk you through my philosophy about business plans, share the 5 strategies it will reveal, and give you tips on how to jumpstart the process.

Resources Mentioned in Today’s Episode:

  • Download My Business Plan Template
  • Sign Up to Learn When WeddingPro Insiders Launches

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep23

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Today’s episode of The Power in Purpose Podcast is a special one: my guest, Megan Gillikin, shows us the power behind why we do what we do. Her business, A Southern Soiree, has evolved over the years and in 2016, she discovered that the company she loved and nurtured was ‘growing like a weed.’ Burnt out, unsure if she should continue and full of doubt, Megan got a phone call from a potential customer that changed everything.

In today’s episode, Megan shares the tipping point that forever changed her perspective on life and business. Today’s episode is a gift… and the gift is not just her story, but the story she shares of the customer who changed her life.

In 2010, Megan took over ownership of an existing wedding planning company in need of re-branding to remain relevant within the industry. Over the last 9 years, Megan has grown A Southern Soiree into a multi-planner firm and established it as one of the most sought after, highly regarded event planning companies in NC. A new passion of Megan’s started in 2018 was a podcast for industry vendors (Weddings For Real) that has highlighted a love that Megan has for providing real, insightful, and tangible advice and wisdom on growing and sustaining a successful event business.

On Today’s episode of The Power in Purpose Podcast:

  • Megan shares her journey of becoming an entrepreneur and how a job interview turned into purchasing the business she was interviewing for!
  • We share the phases of business that lead to burnout
  • During a season in Megan’s business where she felt overwhelmed and unsure if she should continue, she got a call from a former client that rocked her… and ultimately changed her own life and path forward
  • How Megan learned to separate her own sense of self to the success of her business
  • In discovering her purpose, Megan uncovered that she was attracting the wrong clients -- ones that didn’t align with her purpose -- and the simple change she made to start attracting the right clients
  • Ask yourself: how do you want to be remembered? Megan and I talk about this concept and why it’s so important.
  • The importance of trust in the relationships with clients and how it’s the key ingredient
  • If you feel like you’re in the weeds and your business has grown in directions you were not prepared for, Megan and I have a conversation about pruning
  • We are all a constant work in progress and we need to let go of the preconceived notion that everyone else has it all together
  • Megan shares the lessons she learned in striking balance between motherhood and climbing the ladder of success
  • If you’re a parent or aspiring to be a parent, Megan shares some tangible tips on how to strike a balance that makes sense
  • Megan wants you to figure out what works for you rather than comparing how someone else parents, or runs their business
  • We live in a time where judgment reigns supreme, and Megan and I talk about the judgemental space of being a parent and how to overcome
  • Who inspires Megan and lives by their purpose
  • Don’t miss out on our hilarious conversation about The Bachelor and Tom Hanks (random!)

Resources Mentioned in Today’s Episode:

  • Listen to Episode 008 of The Power in Purpose Podcast: Mary Marantz: Building a Legacy Brand
  • Download the Cozi App
  • Listen to My Interview on the Weddings For Real Podcast: Why You Need a Business Plan
  • Download My Business Plan Template

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep22

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Rhiannon Bosse believes in the power of celebration. As founder and creative director of Rhiannon Bosse Celebrations, she has helped thousands around the world plan weddings and toast other milestones with a distinct blend of class and contagious joy, all of which prompted VOGUE and BRIDES Magazine to name her one of the top wedding planners in the world.

Known for her innovative design capabilities, Rhiannon’s work is unique and incredibly distinguishable. Her events, editorial work, and writing have been published in The Knot, BRIDES, Southern Weddings, Cottage Hill, and Bridal Guide, as well as featured on a number of their covers. In addition to being selected as a 2016 Grand Rapids Business Journal Forty Under 40 recipient, she has been published countless times on dozens of wedding and lifestyle blogs and has been on many respected speaking panels across the country. She’s an accomplished designer, teacher, leader, and entrepreneur.

In addition to serving discerning clientele all over the world, Rhiannon founded The Trouvaille Workshop, a four-day educational experience for multifaceted wedding planners. Over 100 women attended the workshop from 2014 to 2017, including business owners from across the United States, Canada, Brazil, and the U.K.

Rhiannon hails from Burlington, Ontario but lives in Rockford, Michigan in the cozy home she and her husband built in 2011. She loves Friday dates with her two boys, Lachlan and Ev, making a mess in her 900-square-foot home studio, and trying to find a reliable from-scratch cinnamon roll recipe. She dreams of the day she gets to dance with her sons at their weddings (which she’ll obviously help plan and design).

On today’s episode of The Power in Purpose Podcast:

  • Rhiannon talks about why she decided to incorporate florals into her wedding planning and design business and the year process she undertook to add floral designer to her resume
  • The tipping point that led Rhiannon to discover her multifaceted purpose, and how feelings of being a “fraud” or being misunderstood helped her to dig deeply in uncovering her purpose
  • Do you feel like you only need to be known for one thing, and it’s weighing on your heart? Rhi struggled with the same concept, and we discuss why this philosophy doesn’t suit everyone, and that it’s okay to be multifaceted, multi-passionate, and have more than one purpose.
  • Rhiannon gives you clear and straightforward advice on how to uncover why it is you do what you do and how to quiet the noise that often gets in the way
  • With all of the businesses and facets to Rhi’s career, it would be easy for her to get overwhelmed. She uses a simple strategy to stay focused, and we discuss how you can use this strategy too
  • When Rhi started her business, she intentionally looked toward the future and asked herself, “what kind of life do I want?” She encourages you to ask that same question now, no matter where you are in your entrepreneurial journey
  • Rhi offers us a sobering reminder that the idea that we’ll have a ‘certain kind of life or business’ when we reach a ‘certain age’ isn’t attainable. Ask yourself, why can’t I have this now?
  • We talk about intention, and Rhi shares a philosophy she’s adapted from her life coach about splitting your time between things that need to get done vs. things you want to savor. It’s an eye-opening look at how we tend to speed through everything in life, especially through the moments we should stop to appreciate and enjoy.
  • Prone to apologizing all the time -- to friends, family, and clients? Rhi wants you to rethink the apology and offers a solid tip
  • Time is our most precious commodity -- how are you going to spend yours?
  • Imposter syndrome is real, especially when it comes to social media. If you are struggling with social media affecting your confidence, usurping your time, getting caught up in comparison, or one of the many side effects we’re ALL experiencing online -- Rhi shares her journey in powering down and intentionally walking away from social media
  • If social media is bringing you down, Rhi recommends coming up with a simple mission statement for how you want to use social media

Resources Mentioned in Today’s Episode:

  • Maghon Taylor’s Episode: Maghon Taylor On Learning How To Keep Your Eyes On Your Own Paper And Being YOU In A Crowded Market Space
  • Shannon Pilcher’s Episode: Shannon Pilcher On Trust, Teamwork, And The Power Of Choices
  • Types of newsletters Rhi Sends: The Rhiannon Bosse Newsletter
  • Your Yes/No List Freebie: Download Now

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep21

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES MENTIONED ON THE SHOW:

Grab your yes/no worksheet and find clarity on what matters most to you: http://candicecoppola.com/yesno

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Welcome back to The Power in Purpose podcast! I’m kicking off our new season with some BIG news and a look ahead at upcoming podcast episodes. I’m also inviting you to check out a fantastic NEW opportunity for YOUR business.

On today’s episode of The Power in Purpose Podcast:

  • I share some BIG news (hint: it’s life-changing) and more about how it came to be
  • Observations on quiet time that I took from May-August and a challenge for you to do the same
  • What’s next for the podcast, upcoming episodes, and an EXCLUSIVE invitation for insiders only

Resources Mentioned in Today’s Episode:

  • Become an INSIDER: http://www.weddingproinsiders.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep20

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her proven program, Services That Sell.

Her proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online.

At the heart of Jereshia’s mission is her belief that entrepreneurship is the bridge to economic equalization for underrepresented populations. She believes that ALL women and people of color should have the ability to take their skill sets and turn them into services they can sell, regaining control over their earning potential outside of a traditional paycheck.

On today’s episode of the podcast. Jereshia candidly shares her journey to entrepreneurship. The failures. The successes. The NUMBERS. And she gives us valuable take-a-ways to start making things happen in our own businesses and lives.

She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more.

On Today’s episode of The Power in Purpose Podcast:

  • Jereshia shares her rise in corporate America, and what she saw in her workplace that made her want to lead the charge for change
  • She believes that the experience and tools you’ve acquired in your own career journey are the pathway to entrepreneurship and encourages us all to draw on our experiences to build the businesses we want
  • We have a discussion on diversity in the workplace and in our businesses. She shares advice on how we can ensure that we are proactively filling seats at the table with people of color and women of color
  • She reminds us that when you allow yourself to be uncomfortable, your potential can grow tremendously
  • If you feel uncomfortable, that’s probably the room you should be in
  • Jereshia wants you to cut through the confusion and start selling your services consistently without the bells and whistles. She shares what fundamentals she wants us to focus on so we can nail the basics and build a sustainable business.
  • She wants you to stop mimicking what the millionaires are doing in their business and chart your own path
  • Jereshia shares her business model of flipping the funnel AKA her POT method
  • Jereshia is here to remind you a valuable lesson…. Don’t get disappointed by the results you didn’t get from the work you didn’t do
  • The “ick” factor in sales is something we all struggle with. Jereshia shares her actionable tips to getting over your fear of sales and it starts with your ego
  • A transaction must take place before a transformation can occur
  • Learn who inspires Jereshia by living their purpose and how purpose has changed her life and her business

Resources Mentioned in Today’s Episode:

  • Jereshia Said: Episode 12 – How to Break Through the Income Plateau: What Got You Here Won’t Get You There https://www.jereshiahawk.com/ep12-how-to-break-through-the-income-plateau-what-got-you-here-wont-get-you-there/
  • The Road Less Stupid by Keith J. Cunningham: https://amzn.to/2FXhaJL
  • The Prayer of Jabez Devotional by Bruce Wilkinson: https://amzn.to/2D4cv7Y
  • The 4 Step Framework To Create & Sell Your Signature Service Masterclass: http://jereshiajereshiahawk.com/masterclass
  • Roadmap to Converting Clients: https://goalgettergroup.lpages.co/free-roadmap-to-converting-clients/
  • Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep19

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Does the thought of writing sales copy make you feel… icky?

If so, you’re not alone. The truth is, we all feel a bit “icky” about writing sales copy!

Christine Blubaugh is a conversion copywriter and messaging strategist who helps online coaches & service providers sell out launches and sign more clients. Her Soulful Copy approach combines equal parts personality & persuasion to engage audiences, inspire sales, and turn readers into raving fans.

Christine writes copy for 6 & 7-figure program launches, and also teaches up-and-coming online service-providers how to write their own copy that wins hearts & opens wallets. When she’s not busy wrangling words, Christine can be found sipping green drinks, obsessing over Instagram feeds, and introverting like there’s no tomorrow.

Christine’s journey as a copywriter began after she decided to end a decade long career in the health and wellness industry. At the time, she was suffering from a variety of health issues that were not just affecting her business, but also her mental health. She shares her journey with candor and gives us all advice on how to break through if you’re trapped in a similar cycle.

Even if you’re not in the online coaching or marketing space, Christine offers tangible and actionable advice on writing copy that sells. Today’s episode is a favorite of mine and I know you’re going to walk away with a new perspective and a confidence boost.

On Today’s episode of The Power in Purpose Podcast:

  • Christine spent over a decade in the health and wellness industry, but decided to make a shift after struggling with her own health issues
  • What was the “tipping point” that led Christine to make a shift in her career? She explains and gives you advice if you’re in a similar situation
  • She offers advice on how to make a transition in your career if you’re feeling called away from what you’re doing today
  • If you’re suffering from depression or anxiety, Christine offers some advice on how to move out of where you’re struggling
  • How do you prepare a powerful purpose statement? Christine offers her expert advice on getting clear with your message so it impacts your audience
  • Christine helps you create genuine connects with your audience so you can sell without feeling icky. If sales copy makes your skin crawl, Christine offers tangible advice on how to develop a strategy to be authentic and how to write sales copy that feels good for everyone
  • Learn more about the ‘one reader’ and how to craft copy that appeals to them
  • Do you tell stories? Christine wants you to work them into your copy and your marketing and gives you actionable ways to include stories in your marketing
  • Christine explains why we need to ditch the “last chance” messaging and instead, start offering your potential customers and audience invitations
  • Are you afraid to write? Christine shares some simple writing tips that will help you gain confidence in your writing
  • Advice on what to look for in a copywriter, and that not all copywriters are right for your individual project
  • The real value a copywriter provides goes beyond just the words and Christine explains why
  • She shares the NUMBER ONE PROBLEM she sees in all of our sales copy -- something I found myself guilty of!

Resources Mentioned in Today’s Episode:

  • Download: Christine’s Free Testimonial Template https://christineblubaugh.com/testimonial
  • Download: 5 Steps to Copy That Stands Out https://christineblubaugh.com/5steps
  • Are you struggling? If you need someone to listen, email me: candice@eventjubilee.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep18

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

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Shaunae Teske is a destination wedding photographer, small business consultant, educator, and blogger. She is passionate about helping women build their business and lead intentional lives. Her photography work has been featured in Martha Stewart, The Knot, and the Today Show and she was named one of the 10 Women to Know in her home city.

She also co-hosts a podcast called The Creative Legacy Podcast where she encourages creative entrepreneurs to build their business so they can leave behind their legacy.

During her journey toward entrepreneurship, after admitting how unhappy she was, Shaunae asked a simple question of herself: what are you doing? Shaunae Teske wants you to start appreciating and LIVING your life. Today’s episode of the Power in Purpose podcast is a gentle reminder that life is meant for the living.

On Today’s episode of The Power in Purpose Podcast:

  • Shaunae and I spill some tea on how we met, through a retreat we were asked to speak at that went off the rails (you won’t believe it!)
  • How the loss of her beloved Aunt, who died of cancer, revealed to her that she needed to make a change in her life. It put into perspective the work that she does and why she wanted to help other creative entrepreneurs do the same
  • Why you need to take time to enjoy exactly where you’re at in life and in business
  • Stop saying, “Once I reach this milestone, I’ll be happy/accomplished/successful/fulfilled.”
  • How to bypass the “shoulds” in your life and focus more on building a life and career of intention
  • If you took away the material things from your life, what would be left that you love?
  • How to make intention the backbone of everything that you do
  • Recognizing that you are the vessel that can go out there in the world and either spread positivity or negativity to those around you-- including yourself
  • Shaune’s tips on how you can create better intentions, starting with “an attitude of gratitude”
  • By simply writing out your fears next to affirmations you have for yourself, you’re confronted with a choice to pick between one or the two
  • Imposter Syndrome can be a debilitating side-effect to entrepreneurship. Shaunae shares with us how she moves through Imposter Syndrome with one simple practice that has lasting results
  • How self-sabotage is actually a byproduct of imposter syndrome
  • There are several different types of imposter syndrome and knowing which kind of imposter syndrome is affecting your ability to go out there in create can help you navigate through the fears you have
  • We talk about marketing with intention and authenticity, and how these buzzwords ARE valid marketing strategies
  • In talking about marketing with intention, Shaunae wants you to not only intention with your message, but also be intentional about where you share your message
  • In marketing, learn why Shaunae wants you to ask yourself, “where does my client receive information and how do they like to receive information?”
  • Candice shares the best piece of business advice she ever received

Resources Mentioned in Today’s Episode:

  • Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com
  • Creative Legacy Podcast | Episode 036 Dealing with Imposter Syndrome: http://thecreativelegacypodcast.com/036-dealing-with-imposter-syndrome/
  • This is Marketing by Seth Godin: https://amzn.to/2Uuv4Ja
  • Quitter by Jon Acuff: https://amzn.to/2u8txNH
  • Finish by Jon Acuff: https://amzn.to/2VSIxen

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep17

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

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FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

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Elizabeth McCravy is a website and brand designer. She mixes marketing strategy, personality galore, and tons of fun to create custom brands, custom websites, and website templates.

Elizabeth focuses on designs that will convert lookers into buyers and she loves to take the headache out of the design process. She believes that your brand has a unique voice and story to tell and has helped hundreds of businesses all over the world share their story. She’s the host of The Breakthrough Brand Podcast where she shares how to stand out online, design success from the inside out, and create a breakthrough business.

Elizabeth left her first post-grad corporate job to start her business at the age of 22, and since then has been able to create a business that gives her creative freedom, fills her with joy, and provides an income more than quadruple the salary of her corporate job.

On Today’s episode of The Power in Purpose Podcast:

  • Elizabeth shares her journey and the misconception she had that she needed to “wait” until she was a certain age or had certain things in place before she started her business
  • How being in a job that didn’t fulfill her purpose led her to seek out finally starting her own company
  • How the stories we often here, that work is meant to be hard or you're not supposed to like your job, are the stories of others. Elizabeth encourages you to create your own story
  • We talk about our frustration with the mindset that people need to be a certain age in order to start a business and the fact that it’s untrue -- it’s never too late (or early) to start
  • Elizabeth explains the #1 business component we need to have figured out before we step into the branding or rebranding process
  • If you’re in your first 1-2 years of business, Elizabeth talks about what you need to be open and flexible to and why hiring you may want to wait before you hire a custom branding designer
  • Why doing a branding photoshoot is an important part of the rebranding process
  • Elizabeth’s advice on investing in a copywriter during the rebranding process to make sure your messaging is super clear and targeted to the right audience
  • The 3 things that make up an awesome website and why you can’t miss any of them
  • The common mistakes Elizabeth sees on businesses websites that you can go and fix TODAY
  • How to craft a brand statement using client inquiries and testimonials
  • How we can examine our own website usage and behaviors to learn what not to do
  • Where Elizabeth thinks you should place your mailing list opt-ins (hint: it’s not a pop-up!)
  • Elizabeth wants you to step outside of the shadows and share images of yourself and who you are, and how research proves this accelerates the know/like/trust factor
  • How we as people identify as certain things in life, and by sharing what you identify with, you create immediate connections with people who identify as the same kind of person
  • Is branding something we should be working on something all the time? Elizabeth talks about the things we miss when it comes to branding and how it’s something we should work on each day
  • Elizabeth wants you to draw a parallel between your social media and your website because otherwise, you’re missing conversions
  • Instagram is Elizabeth’s #2 lead generation tool -- and she shares with us some of her secrets in using Instagram as a lead generation tool and why you don’t need a huge following to have inquiries that convert to customers
  • Who inspires Elizabeth? @AmberHousley
  • Be sure to listen to the end of the episode for a special coupon code for Elizabeth’s Showit website templates!

Tools I Use to Run My Business: http://candicecoppola.com/tools

Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep16

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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Success in life stems from the choices we make. From engineer, journalist and professional skydiver to coach, consultant, and business owner, Shannon’s life choices — good and bad — have helped him create an exceptionally fulfilling life. He spends more than 200 days each year traveling the world and sharing his experience and wisdom. Whether writing, speaking, skydiving or consulting, Shannon wants to share his lessons with you.

Shannon Pilcher is a world champion skydiver, educator, and entrepreneur who has spent 26 years traveling the globe and living life on his terms. He was an influential part of teams that pioneered high-speed parachute descents of some of the world’s most iconic mountain peaks, including the Dolomites (Italy), Mont Blanc (France), the fjords of Norway and the Grand Canyon. His work with high-performing teams and top-tier military units has earned him worldwide respect.

He is the co-founder of the Performance Designs Factory Team, a leading high-performance parachute flight team, and Flight-1, an education and training company that employs more than 25 consultants in more than 10 countries. He and his partners at Flight-1 have fostered a flat and autonomous corporate culture, intentionally mirroring many of the same values and procedures that contributed to their parachuting successes.

In 2010 Shannon suffered severe head and spine injuries during a high-speed parachute descent in the Swiss Alps. That accident and the story of his miraculous survival are captured in his team’s one-hour documentary on iTunes, entitled Sky Jumpers.

In 2018 he launched his podcast, Choices, with a renewed purpose to encourage others to make better choices after his accident.

In today’s episode of The Power in Purpose podcast, Shannon shares:

  • How a near-death experience after a skydiving accident flipped his perspective on life and how he wanted to live it -- and gave him a renewed purpose and helped him discover what’s meaningful in life
  • Shannon wants you to do more than “just get by,” and shares his renewed perspective to motivate you to push forward and find greater meaning
  • How being a type-A personality inhibits you from allowing things to emerge
  • Teamwork is a specialty of Shannon’s and he discusses how teamwork has been at the center of his life -- and what being an athlete taught him about teamwork
  • Establishing trust while working with his clients, especially when training specialty military units, is vital to the work that Shannon does. Shannon discusses how we can establish trust with our teams quickly with one simple method
  • Why under-committing so you can over deliver is a valid strategy
  • How do you level the playing field within diverse teams? Shannon talks about fostering relationships with your team members and allowing their unique voices to shine through
  • How to empower your team to do great things and move your business forward
  • Shannon shares about what he’s learned interviewing successful entrepreneurs for his podcast on the power of making choices
  • How the sum of our lives are based on the choices that we make, and how to make better choices
  • How to combat fear when making choices and to get off the fence
  • Adapting Simon Sinek’s Why-How-What formula in your life and in your business -- and why it works

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

  • Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
  • Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
  • Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

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Have you ever wondered what the entrepreneurial journey looked like for one of your favorite designers? Today, I have the special privilege to chat with Hayley Paige: designer, creator, and emoji maker!

Hayley is the creative powerhouse behind the Hayley Paige brand, having dressed thousands of brides across the world -- and some of our favorite celebrities. Her brand is synonymous with craftsmanship, MAGIC, beauty, rock n’ roll, FUN, and creativity.

As the head designer for Hayley Paige, Blush by Hayley Paige, Hayley Paige Occasions, Hayley Paige Red Carpet and La Petite Hayley Paige at JLM Couture, she has received global recognition for her collections. Her red carpet pieces have been worn by musicians, influencers and trend-setters such as Carrie Underwood, Chrissy Teigen, Olivia Wilde, just to name a few.

In February of 2017, she launched her first app, Holy Matrimoji, and followed that with a 6-part TLC Series Hayley Ever After.

It is a privilege and an honor to interview Hayley and share with you her interesting story: how she got started in fashion, the steps that she took and the opportunities she created, and alllllllll the things she learned along the way. To put it simply, Hayley is impressive: she's brilliant in business and design, exceptionally talented, down to earth, kind, generous and is constantly finding ways to “paige” it forward. When her brand came on to the bridal scene, she changed the face of bridal -- and one way was her ability to connect with her audience and her customers.

In today’s episode of The Power in Purpose podcast, Hayley Paige shares:

  • The gift of being able to make women feel beautiful on one of the most important days of their lives
  • How YOU are on your own special page and her advice on embracing YOUR journey
  • The story of how she became a designer, after falling in love with romance and weddings at an early age
  • How her pursuit in medicine led her to a mentor, who helped to push her in the direction of fashion, and changed the trajectory of her career
  • Her philosophy that you can learn creativity at any stage or age in your life
  • How to silence your inner self-doubt that is getting in the way of your beautiful ability to execute
  • How to get through “designers bedrock” or creative roadblocks
  • In her pursuit to be a designer, Hayley talks about her well-rounded education at Cornell, which set her up to launch her mega brand
  • The story of the many opportunities she immersed herself in before she launched her brand, and when you should say yes to opportunities that might come your way
  • How music has shaped her creative process and the special role it plays in her life
  • We walk through the many “hats” Hayley wears on a daily basis, and how she manages her myriad of endeavors with a simple philosophy
  • Why a connection with your customer and a “manifesto” for your brand is so important
  • What it was like to create her app, Holy Matrimoji
  • Why she continues to manage her own social media (yes, that heart is from Hayley!) and how it has made genuine connections with her audience
  • Hayley's advice on how to pursue your passion when you’re not sure where to get started
  • Advice on collaborating with a big brand + licensing deals
  • If you’re an influencer, Hayley shares advice on why you should be careful with your endorsements
  • What the Hayley Paige brand stands for
  • Learn who inspires Hayley and how purpose has changed her life and her business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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Maghon Taylor is the SHE behind All She Wrote Notes, a calligraphy and hand lettering studio based in Elon, North Carolina. Her work has been featured on many blogs and publications and she was named Best Calligrapher in the South by Southern Weddings. Maghon has partnered to letter items and host events with national retailers such as West Elm, Neiman Marcus, Kendra Scott, Anthropologie, and Swoozies, as well as dozens of local businesses across North Carolina.

Maghon’s favorite part of her business is teaching and she has taught more than 5,000 students how to spread happiness through their handwriting with her traveling lettering workshops and her online classes. She is also the author of Happy Hand Lettering releasing in Fall of 2019 and has a second book in the works.

The story of how Maghon started her business is an interesting one; she shares why she left behind a job in event planning, which she loved, to build a hand lettering empire! There is no shortage of truths, laughs, and honesty in this episode as Maghon recounts her journey toward spreading happiness through her hand lettering.

She is crazy about her business, but she most enjoys doodling around her home that she shares with her husband and middle school sweetheart Chris, and their two-year-old son, Vance.

In today’s episode of The Power in Purpose podcast, Maghon shares:

  • Maghon’s business was born after taking a calligraphy class that she gifted herself for her birthday… where she left feeling inadequate, comparing her work to everyone else in the class
  • How a friend helped her to see that she did have talent and that she should celebrate how different her handwriting was from the rest
  • Maghon’s encouragement for you on how you can embrace your unique gifts, and create a business that gives those gifts to others
  • Why and how she chose to quit the job she loved to transition into making her business her full-time work -- and advice on how you can make the same transition, too
  • How your success can be tied to the philosophy of “keeping your eyes on your own paper” -- a powerful statement!
  • How the surprise of motherhood shaped her business for the better (spoiler alert: being a mom was not something Maghon envisioned for herself!)
  • Using your purpose as a compass for your business -- including what you should be sharing and creating
  • What its like to have a business that is so customer focused, creating products and experiences that bring other people’s happiness
  • Why Maghon (and I!) are choosing to keep it positive in 2019 and to stop complaining
  • Maghon’s advice on what to do when your business is swimming in a crowded space
  • How to handle copycat business owners who steal your copy, your work, or your ideas
  • Why you should be having fun on social media. Maghon’s philosophy will change your perspective on how you use social media like Instagram and Facebook, making it entertaining not just for your audience, but also you, rather than a chore
  • A special hello from a very special young visitor!
  • How you can create a connection with your audience through sharing your life and the stories that make up you
  • The story behind Maghon’s motto to turn your mistakes into confetti -- a story that will resonate with you!
  • Who inspires Maghon? Her friend, Lara Casey
  • Learn how purpose has changed Maghon’s life and her business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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For the past three weeks, I've had the best hair of my life.

It's bouncy, shiny, and healthy. I catch myself walking past mirrors, thinking, "damn, your hair looks good!" I am annoyed I don't have anywhere to go, you know, so that I can show off my bomb looking hair. The blow-out lasts for days (with a little help from dry shampoo and a silk scrunchie) and I'm over here wondering why I didn't invest in my hair care sooner.

You're probably saying, "OK, cool Candice. Thanks for showboating on your awesome hair, but what does this have to do with this podcast?"

A lot.

I'm going to tell you how a $350 hair dryer solved my problems, and ask you a simple question:

What problems are you solving for your customers?

I hope you enjoy today's episode of The Power in Purpose Podcast.

LEARN MORE ABOUT HONEYBOOK:

http://candicecoppola.com/honeybook

SHOW NOTES:

http://www.powerinpurposepodcast.com

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It's a new year, with new possibilities, and on today's episode of The Power in Purpose Podcast I'm sharing with you my word of the year -- and inspiring you to choose a word of the year too. What word will you use to define the kind of year you want to have in 2019?

I also share my top 5 business books you should read in 2019 that will transform how you think about marketing, client experience, and getting to the finish line on all your projects!

SHOW NOTES:
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JOIN OUR COMMUNITY:
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I love goal setting, do you? I've found that mapping out my goals is therapeutic and lets me put into writing what I want for myself both professionally and personally. The problem is I'm also a little shy when it comes to writing things down; I have a hard time visualizing my goals in a notebook, journal or even worse, online note-taking. I get overwhelmed at the blank page, get frustrated when my goals are entirely out of order and end up ripping the page out only to start the exhausting process over again.

Are you like me, in that, when it comes time to write your goals you struggle? You have goals in your head, you can almost see the big picture, but you get distracted, overwhelmed and end up not finishing what you started? I can't imagine I am alone in this!

On today's episode of the podcast, I am sharing my goal setting method using post-its. This method will transform how you intentionally set goals and help you map out the bigger picture.

I love this method because it lets me be free. I’m open to think about my goals without committing to writing them down on a page. I’m free to move them around if I find a mini goal or action item better serves another one of my main goals. I’m not worried about my handwriting, because I can always re-write a post it. I’m not concerned about things being out of order, because I can quickly move them around. I’m not worried about whether my goals align with my bigger picture, because I started out writing my goals with my bigger picture in mind.

This goal setting method gives you the freedom to change what you want to change, move your thoughts and ideas around, and visualize your future.

So, are you ready? I'm sure you're wondering how are we going to put these items to use -- and I've broken it down into steps to make it easy -- plus I have a free download for you at http://candicecoppola.com/goals to help you.

Happy goal setting!

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This is the first episode in a two part series on goals -- and today, I'm sharing with you the top 5 years why your goals fail, year after year, and what you can do about it.

Goal setting is something I feel really strongly about; I’ve been setting goals for myself since I was a teenager, usually at the end or beginning of a new year. I know many of you are goal setters too-- and I think this episode is going to help push you past some mindsets that you have around goals. My goal with this episode is to shift your mindset, get you unstuck and out of goal setting habits that are not serving you well.

Are you like me, in that, when it comes time to write your goals you struggle? You have goals in your head, you can almost see the big picture, but you get distracted, overwhelmed and end up not finishing what you started? I can't imagine I am alone in this!

Once I discovered a goal setting system that worked, I started to uncover even more reasons why my goals were failing each year. So, lets jump into how you can set better goals, and the mindsets around goals that hold us back.

SHOW NOTES:

http://www.powerinpurposepodcast.com

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I’ve known Mary Marantz for many years, and one thing that has always struck me about Mary was her willingness to share her story; not just the pretty side of her story-- not the wins, or her success-- but the lessons she learned in the mess.

She is an internationally renowned photographer, author, educator, and speaker who travels the world teaching and inspiring other creative business owners. She has been named a “Legend of Light” by Profoto as well as one of the Top 100 photographers by SLR Lounge & Brandsmash. You can find her work in many high-end publications, including Martha Stewart, Well Wed & Inside Weddings. She is also the founder & Editor in Chief of twin wedding blogs The Black Tie Bride & The Well Groomed Groom.

However, she comes from very humble beginnings, and life didn’t always look like it does now.

Mary is on a mission to help all of us build a legacy brand-- not just a business-- but a brand that stands the test of time. In this episode, she shares her journey and the critical moment in her childhood where she began to uncover her purpose. Her father, a proud West Virginia logger and 2nd generation owner of the family business, lost everything. It was in that moment that Mary began to understand that we were all born to do something in our lives-- but sometimes, even with the most exceptional talent and intention, we fail because don’t have the right tools or resources to make our purpose profitable.

This episode is a powerful one that has resonated with me every single day since I had the chance to interview Mary. Her story and her words have transformed me, and I know you will be, too.

In this episode of The Power in Purpose Podcast, Mary shares:

  • Her life growing up in rural West Virginia and the lessons it taught her
  • How she discovered and uncovered her purpose at an early age
  • Growing up poor and the call she felt for a “life of success,” which led her to Yale Law School
  • Her and her husband's decision to forego the safe, set and suppose to, choosing instead to take a big leap and build a business
  • The powerful mindset of not being successful but rather, significant
  • How she categorizes businesses as either a weed, flower or tree-- and how you can build a business that has strong roots and bares fruit
  • Mary shares with us some foundational principles in business, so we can build a brand that leads with our purpose
  • Her belief that finding your why cannot be rushed
  • An important discussion on how we ask others “how” and “who” and “what” as it relates to our business-- but we rarely ask the question, why?
  • Mary challenges you with this simple question: OK, but why?
  • The greatest lesson her father taught her-- anything that’s worth doing is worth doing well
  • Acknowledging your instant gratification mindset and how to move away from it, embracing slow growth = strong roots instead
  • In a world full of noise, Mary encourages us to listen to the right people as it relates to our business-- and shares what you should be looking for when you seek a mentor
  • Staying the course in your business when things get tough, or when you feel like your not gaining traction
  • How her morning routine of “win the day” has transformed her mindset, along with other daily routines she has to feed her mind, body, and soul
  • I ask Mary if she’s ever suffered from imposter syndrome, and she shares her answer along with her thoughts on why we suffer from imposter syndrome
  • Mary shares how purpose has changed her life and her business-- and who inspires her with their purpose
  • We learn more about her upcoming book, including the working title and what her book is all about!

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

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Kristy Rice is on a mission to inspire Art for Joy’s Sake-- and she wants you to pick up a paint brush and experience the joy of creating art for no one else but yourself. My friend Kristy has been an artist since the humble age of 6, where her parents could find her under the covers with a flashlight creating art. Over the last 15 years, she has parlayed her artistic talent into a variety of highly successful businesses: she’s the owner of Momental Designs, a stationery company that creates hand painted works of art for all the moments in life worth celebrating, a published author of 8 books (soon to be 9!), and the creator of so many physical products that feature her artistic talents.

Kristy’s artwork has been commissioned by celebrities like Sean Parker, Jessica Simpson and Katy Perry-- while her artwork has been featured everywhere from Good Morning America to Martha Stewart Weddings.

In today’s episode, we dive deeper into the several projects Kristy’s explored: how she wrote her first 8 books, how she scored licensing deals with big brands like BHLDN, T.J. Maxx and Target, and what it’s really like to create and sell physical products.

In this episode of The Power in Purpose Podcast, Kristy shares:

  • How she discovered and uncovered her purpose during a creative drought / burnout
  • What led to her burnout and how she was struggling with getting back to creating art for herself
  • The premise behind Art for Joy’s Sake -- which is Kristy’s mission to encourage you to create and enjoy art for the simple sake of art -- not for the likes, status or anything else -- but for pure joy
  • How she began to examine the difference between happiness and joy and what she discovered
  • Kristy gives us recommendations to safeguard our creative health -- a must listen if you’re suffering from burnout creatively
  • The power of having a personal brand and how she developed hers
  • How you should start intentionally creating a personal brand
  • The process of writing 8 books -- how it started and what it was like
  • The power of timeliness in launching anything
  • What she was most shocked to learn about becoming an author
  • What books have done for her business and her personal brand
  • How long it really takes from concept to seeing your book in stores
  • Kristy’s tip for you to get started writing you first book
  • How she licensed her artwork -- the process, how you get paid, getting proper representation and guarding your aesthetic
  • How licensing gives you massive brand awareness
  • How to pitch to companies -- using Emily Ley as an example
  • The process of moving into physical products, what it has been like-- and how you can do it too
  • How relationships helped leverage her online product shop
  • Kristy’s philosophy on teaching and scarcity mindset
  • Why you should be building a community
  • How discovering her purpose has changed her life and her business

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

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Heather Crabtree wants YOU to run a savvy businesses and live a more fulfilled life. I’m lucky to have been able to call Heather, the leader of the Savvy Business Community, a friend over over 10 years. She’s been able to grow a community of women into a 16,000 member strong group where she leads by example, everyday, mentoring and coaching other entrepreneurs.

Before Heather launched the Savvy Business Community, she co-owned a wedding planning and design company for over 10 years. She experienced a pivotal moment in her career, and in her life, when she decided to start over. She and her business partner sold their company, and Heather went on to live the purpose that she has today. She shares that part of her journey and much more in today’s episode.

Two years ago, Heather’s daughter London was diagnosed with stage IV cancer. She candidly and bravely shared her family’s journey to get London well, and through sharing their story, she inspired thousands.

This episode of The Power in Purpose podcast is all about transformation, sharing your journey, and shifting your mindset. Heather doesn’t provide you with a check list of to dos, but rather, she gets to the heart of why we self-sabotage, hold ourselves back, don’t take action, and limit our success.

You do it.

I do it.

We all do it. And Heather’s here to call us out on it so we can start scaling our businesses and our lives. Pretty powerful stuff.

In this episode of The Power in Purpose Podcast, Heather shares:

  • How she built a wedding planning business fresh out of law school
  • What it was like to sell her wedding planning business-- and how she struggled with the decision to make this shift for many years
  • The internal challenges she faced as she transitioned from her wedding planning business into coaching and mentoring creative entrepreneurs
  • How her transition ultimately connected the dots of her journey
  • If you’re in a similar situation, Heather gives you guidance on how to make hard career decisions and big shifts
  • How our past experiences and connections build us up to be able to move on to new things
  • After mentoring thousands of businesses owners, Heather share’s the universal problems that’s preventing you from scaling your business
  • Heather challenges you to overcome the fear of success (spoiler: we all have this mindset-- me included!)
  • We dive deeper into the notion that how we’ve been raised from childhood to adulthood can contribute to our mindset in negative ways-- from money mindsets to scarcity mindsets and more
  • Heather asks the question: what is that bigger thing that you’ve been taught that could be limiting your business, your success and your life?
  • Learn how to shift into your CEO mindset and what that means
  • How her morning routine of meditation and reading began during London’s cancer battle in an effort to bring mindfulness and positivity to her day-- but also ended up transforming her business
  • Heather encourages you to take a look at your habits and identify ones that are holding you back by bringing negativity / chaos into your life
  • How to take action on your big ideas
  • Asking yourself: does my big idea align with my vision, mission and core values?
  • How to plot your big ideas out using her formula
  • Heather wants you to start refining your services and processes so your business can be more profitable and YOU can be happier
  • The biggest life lessons she learned while her daughter London bravely battled stage IV cancer
  • The power of community
  • How to step out of the history that is holding you back and step into the new story you are willing to create

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

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Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs. myself included, since getting into the online marketing game in 2015.

Tyler wants you to STOP focusing on vanity metrics and START focusing on building an engaging community who you selflessly serve with your content, products, and services. I was a student of Tyler’s after discovering his message-- it really resonated with me during a time when I felt like I wasn’t getting much leverage in marketing and on social media. I applied his principles and put them into action-- what happened next was not only an increase in engagement, but a total mindset shift when it comes to instagram and online marketing.

In this episode of The Power in Purpose Podcast, Tyler shares:

  • How he became a successful entrepreneur, creating a 6-figure business
  • The beginning of his entrepreneurial journey in 2015, where he opened up his first company, Mr. McCall’s Fine Fragrances while working full time
  • How his first business was a creative outlet that began to fuel his desire for entrepreneurship, but it wasn’t a business he wanted to continue building
  • His transition into Instagram marketing and strategy
  • How sharing YOUR purpose with intention helps to grow your community and attracts people to you
  • How to accelerate the know/like factor on instagram and online
  • Why you need to get completely clear on who your talking to and your objectives
  • How to overcome your fear of putting yourself out there
  • Two ways for you to start showing up on Instagram
  • How staying hidden is doing a disservice to the people who are following you online
  • His philosophy that if you want to be a person of service, you’ve got to show up-- WITH your purpose in mind
  • How getting more specific changed his business and ultimately made his business more profitable -- by 700%
  • Killing your scarcity mindset and the law of attraction
  • What you should be paying attention to now on IG and in the future
  • How purpose changed his life and his business

SURVEY:

Help me to create the right content for you by filling out my quick survey: http://candicecoppola.com/survey

SHOW NOTES:

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Eliana Baucicault is a celebrated wedding and event planner in Atlanta, Georgia with a career that has spanned over a decade. She built a 6-figure event planning company, EllyB Events, working with some of the top celebrities and influencers on celebrating moments that matter to them. She started out like most entrepreneurs-- wanting to be the most sought after and best in her field.

With all her success, her purpose came to her many years after starting her own business after years of feeling disenfranchised in her industry; she decided that she need to make a change and led the call for celebrating diversity with her book and magazine. Celebrating diverse love stories, families, and business owners has become Eliana's mission.

Her purpose encouraged her to author her first book, B Inspired: The Book, an inspirational look book that was an instant success. The catalyst behind her book: so a woman of color could walk through a bookstore and see her face on the cover. She also want to inspire anyone no matter of their race through curated event design.

Pretty powerful stuff.

With the success of her book came a new idea: a curated magazine, featuring a wide range of celebrations from weddings to baby showers, that prominently features persons of color and business owners of color.

In this episode of The Power in Purpose Podcast, Eliana candidly shares:

  • How she discovered her purpose at the height of her planning career
  • How she juggled 8 streams of income / revenue and ultimately chose to close one so the others could flourish
  • How she utilizes a team to help her build an empire
  • What it was like to dive into the publishing world without any experience in publishing
  • How she taught herself to produce, write and publish her book (in 3 months!)-- and then her magazine (in 6 months!)
  • How her book led her to produce her magazine so persons of color could be celebrated
  • What it was like for her as a woman of color starting her business
  • How the industry has changed and the changes it needs to make
  • What she’s sacrificed in order to build her business
  • How she sees her magazine as more than a magazine, but a legacy for others
  • What she would and wouldn’t do differently
  • How she never thought this would be something she’d be doing
  • Why it’s OK to not know your purpose right away and to give yourself time to explore
  • How you can use your influence to make a positive change in your industry
  • How you can make simple little changes in your business to promote diversity
  • How it makes a woman of color feel to see herself represented
  • How discovering her purpose has changed her life and her business

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

Read notes from the show and find links and resources for this episode:

http://www.powerinpurposepodcast.com

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Amber Housley is a marketing guru and business strategist with a career that has evolved tremendously over the last 11 years. She started her first business in 2007, where she planned weddings and designed stationery. What led her to make a big shift in her career? Amber shares her journey through entrepreneurship, working with billion dollar companies on their marketing, and how she’s found her purpose in helping women create thriving businesses & joy filled lives.

Amber gives us permission in this episode to show up for our businesses and our lives. In today’s episode:

  • Amber talks about how overwhelm with her job led her to want to make a big change
  • How little by little, she was able to make changes in her life that led toward her business & purpose
  • How her former wedding related businesses led her to her purpose today
  • Learning how to say no and creating margin in your life
  • What working in marketing for billion dollar companies taught her about her own small business
  • How over the last 6 years she was able to take a 1 day workshop and build it into a profitable 4 day retreat-- all from the idea of “I can do that but I can do that BETTER”
  • Why community is so important and why you need to step away from your business
  • Imposter syndrome and how she moved through it-- and how you can too
  • How to stop creative dreaming and start creative doing
  • The biggest mistake creatives make with their marketing and how to solve it
  • The 2 KPI’s you should be tracking in your business
  • Her core values and how they sit at the heart of her business-- and why they’re important
  • What she would tell 20 something Amber about her first 2 businesses -- and it’s a game changer
  • How her yearly vision board helps to manifest experiences and goals in her life
  • Advice on work-life balance for moms

Download the free checklist Amber mentioned in the show: https://www.amberhousley.com/pretty

Learn how Amber creates her yearly goal vision boards: https://www.amberhousley.com/visionboard

Looking to create your business marketing plan in 5 days? Check out Amber’s flourish workshop: https://ah.amberhousley.com/flourish

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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Our first guest on The Power in Purpose Podcast, Beth Lindsay Chapman, is a POWERHOUSE in the wedding and bridal industry. Seriously, she is THE expert as it relates to the bridal stylist and bridal store arm of the wedding industry. She’s been the owner of The White Dress by the shore in Clinton, Connecticut for over 15 years. She left a highly lucrative VP position at a 1 BILLION DOLLAR fashion empire (where she was in charge of a 40 million dollar portion) to start her business— which has grown to 7-figures. Why? We learn that and a whole lot more in today’s interview. Here are some highlights:

  • What prompted Beth to walk away from her high 6-figure salary to open her own store — and what the rewards were
  • The process she took to becoming a business owner and how it was over 5 years in the making!
  • How she noticed a problem in the bridal industry and decided to solve it -- and how you can too
  • Why you need a business plan and how her business plan helped her grow her 7-figure business
  • What her first day was like when she opened her store (hint: it was kind of a hot mess -- but in a good way!)
  • The lesson she learned in starting no matter the circumstance, and how you can get started too
  • How being multi-passionate led her to open a second business
  • The struggle she faced when she considered selling her store and how a life coach helped her
  • How she chose to navigate an oversaturated market, choosing to LEAD rather than LEAVE
  • How she juggles 2 companies that are tied together, but separate concepts
  • What it means to be a catalyst for change and how you should be one
  • Why community is important
  • Why EXPERIENCE matters

Candice also talks about the biggest lesson she learned in creating this podcast episode, along with some further thoughts about choosing to LEAD rather than LEAVE.

Thanks so much for listening to today’s episode! Be sure to continue the conversation on our facebook group-- we want to know, what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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Welcome to the first episode of the Power in Purpose podcast. Thank you for listening! I am your host, Candice, and I couldn't be more grateful that you are tuning in to listen to our very first episode. I mean that from the bottom of my heart; I feel so overjoyed to be able to do this, for you, and I’m looking forward to sharing what you can expect from this podcast in this episode, along with the story about how I came to uncover MY purpose.

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do.

The Power in Purpose Podcast explores the stories behind some of the most successful entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition?

As you’ll hear later on in my story, I uncovered my purpose well into my business. So if you’re an established business owner and you find yourself struggling, it might just be not being able to answer this question: why do you do what you do? If you can’t answer that question in a way that serves your customers, than you, my friend, are in the right place.

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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CONNECT WITH ME:

http://instagram.com/candice.coppola

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