Loans On Demand Podcast: Recent Episodes
Luke Shankula
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century.
I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win.
This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
This week, we're joined by Darin Rhodes. Darin is the Founder of TruePartnerAI and the Owner of Utah Mortgage Pros, LLC from Provo, Utah, who has been in the mortgage business for over 22 years. Darin has been directly involved in small business marketing ever since pursuing an advertising degree from BYU in 1998, and loves innovative ways to make marketing easy and highly effective for his clients. With TruePartnerAI, a CRM that is lightning fast, easy to use, affordable, and that has cutting edge innovation, Darin leverages the latest tools and technology to utilize advanced marketing strategies to accelerate and drive leads for his Loan Officer clients.
Darin is here to discuss:
→ Mastering marketing strategies, and managing your mindset, and what to do if you're nervous about cold calling.
→ Keeping content creation simple and cost-effective, frameworks to make engaging content, and mastering consistency and battling perfectionism.
→ The impact of coaching on professional development, and building lasting relationships with referral partners.
Mortgage Marketing Renegades Website: www.mortgagemarketingrenegades.com
TruePartnerAI Website: www.truepartnersuccess.com
Darin Rhode's Instagram: @darinrhodes
Darin Rhode's LinkedIn: @DarinRhodes
Darin Rhode's YouTube: @darinrhodestruepartner
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Skylar Wallace. Skylar is a Senior Mortgage Banker at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Sam Hickey. Skylar and Sam have been partners since 2019, with the goal to close 850-1000 loans this year.
Skylar is here to discuss:
→ Soul searching to find his "why" in the mortgage industry, the "lack of hunger" in the community banking sector, and trying to build $1B in wealth through home ownership in rural America.
→ Splitting the LO role for efficiency, gaining trust with Realtors, and finding their business pain point.
→ Lead guarantees you can use with Realtors to gain their trust - lead follow-up guarantee, levels of pre-approval for leads, and finding Realtors more inventory.
Skylars's 1st Loans on Demand Appearance in Episode 67:
https://loansondemand.podbean.com/e/67-skylar-wallace/
Flat Branch Home Loans Website: www.fbhl.com
Skylar Wallace's Personal Email: sky8632@gmail.com
Skylar Wallace's Facebook: @SkylarWallace
Level Up Your Business Facebook Group: @LevelUpYourBusiness
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Justin Lopatin. Justin is the Division President at Vybe Mortgage from Delray Beach, Florida, who's funded over $1 billion of volume in his 18 year career in mortgages. Justin is also a Co-Founder and Principal Coach at GO! Coaching (or Growth Only Coaching), which specialize in coaching Mortgage Loan Officers (MLOs) at all levels to double production while increasing their time.
Justin is here to discuss:
→ How he started in mortgages, the mindset he's had to fund $1B in mortgages, and real estate being the "golden goose".
→ The interconnectedness of marketing and sales, utilizing social media, and the most undervalued skill you should learn to improve your marketing.
→ Why you have to be tracking everything in your business, increasing your sales activity, and how being positive and enthusiastic can transform your business.
GO! (Growth Only) Coaching Website: www.growthonlycoaching.com
Vybe Mortgage Website: www.vybemortgage.com
Justin Lopatin's Instagram: @justinlopatin
Justin Lopatin's LinkedIn: @JustinLopatin
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Cindy Ertman. Cindy is the CEO & Founder of The Defining Difference, a mortgage coaching and training company, from Manhattan Beach, California, and also the Mortgage and Strategy Coach at RMP Mortgage Manhattan Beach. Over her 30+ years in the mortgage industry, Cindy has been a top 100 originator in the US for over a decade and a top 100 mortgage executive for 5 years, personal yearly production of over $200 million, and run a $1.2 billion branch and a region for a national mortgage bank. Also a success coach, speaker, trainer, and best-selling author, Cindy has now dedicated her life to empowering the growth of others and her coaching company, The Defining Difference, empowers leaders and originators to make outcome driven choices that result in increased production, greater income and better quality of life.
Cindy is here to discuss:
→ The pillars that have made her successful for over 30 years in the mortgage industry, including building systems and teams, adapting to market changes, and the importance of client and referral connection.
→ Multiple successful scripts for finding business with clients and referral partners, asking clarifying questions, leveraging existing networks (CRM), and expanding your market.
→ The importance of putting words to your expertise, systemizing your differentiator and value propositions, and her 10 step communication plan that has won her business.
Cindy Ertman's Website: www.cindyertman.com
Cindy Ertman's Facebook: @CindyErtmanNow
Cindy Ertman's Instagram: @cindyertman
Cindy Ertman's LinkedIn: @CindyErtman
Cindy Ertman's YouTube: @CindyErtman
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Spencer Dusebout. Spencer is the CEO and Founder of Aidium from Boulder, Colorado, a mortgage CRM software with intelligent automation. A serial entrepreneur, Spencer is a sought after public speaker, who has given multiple TED talks as well as spoken at many regional conferences.
Spencer is here to discuss:
→ Loan Officers and Brokerages having to embrace technology to stay competitive and offer a better client experience.
→ The long-term value of a client and the importance of communication in creating connection.
→ Leveraging data to improve client retention and make the most of the leads you already have.
Aidium Website: www.thinkaidium.com
Aidium LinkedIn: @Aidium
Aidium Facebook: @Aidium
Spencer Dusebout's LinkedIn: @SpencerDusebout
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Mike Hajjar, CMPS. Mike is a Mortgage Advisor and Branch Manager at Landmark Mortgage Planners DBA (a division of American Financial Network Inc.) from the Detroit Metropolitan Area in Michigan, who's been in the industry since 2005. Mike is a mortgage planning specialist that's built his business on integrity, transparency, and trust.
Mike is here to discuss:
→ Transitioning from consumer direct to a more referral based business, and creating a successful hybrid mortgage business model.
→ How you need to have both sales skills, ethical practices, and genuine interactions to have long term success and growth.
→ Blending traditional sales approaches with digital/social media to stay current and deliver a faceted approach.
Mike Hajjar's Website: www.afncorp.com/web/mikehajjar
Mike Hajjar's Facebook: @MikeHajjar
Mike Hajjar's LinkedIn: @MikeHajjar
Mike Hajjar's Instagram: @mikehajjar_mortgage
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.
Michelle is here to discuss:
→ Tactics used in her Beyond the Method™ coaching to help Loan Officers build better connections on Instagram and other social media platforms and utilize leverage.
→ The non-negotiables of content you should be posting (value and lifestyle), how connection is more important than volume, and personalizing communication.
→ How to get hyper-local on Instagram, and the amount of touch points you need to be able to convert a lead.
Berman Media PD Website: www.michelle-berman.mykajabi.com
Michelle Berman-Mikel's Instagram: @bermanmediasocial
Michelle Berman-Mikel's LinkedIn: @MichelleBermanMikel
Michelle Berman-Mikel's YouTube: @michellebermanmikel
Coffee & Questions Podcast: @Coffee&QuestionsPodcast
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team and raising 5 kids.
Ronda is here to discuss:
→ How she manages her time in her business, keeps detailed notes on clients, and has boundaries for her personal life.
→ Value adds you can give to Realtors, niching your referral ask, and where to find business and gain market share.
→ How overwhelming your client with too much information can lose you deals, and why it's important to say "how", not "no".
Flat Branch Home Loans Website: www.fbhl.com
Ronda Hickey's Email: rhickey@fbhl.com
Ronda Hickey's Facebook: @RondaHickey
Ronda Hickey's LinkedIn: @RondaHickey
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Kahren Oxner. Kahren is a Producing Branch Manager at UMortgage from Wilsonville, Oregon, and is also the Pacific Northwest Regional VP. After buying her first home at the age of 21, she has turned a double major of Finance and Marketing into a 23+ year mortgage career.
Kahren is here to discuss:
→ Utilizing Level Up Sales Coaching for her LOs and emphasizing exposure to different coaching styles and strategies across different teams, and leaning into what you're best at.
→ The curse of knowledge when teaching, acquiring new skills from underwriting to video and social media, and prioritizing action over perfection.
→ Being authentic and embracing failure, tying your self-worth to success, building relationships and collaboration, and staying proactive in your business and being consistent.
Kahren Oxner's Website: www.kahrenoxner.com
Kahren Oxner's LinkedIn: @KahrenOxner
Kahren Oxner's Instagram: @kahreno
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Evan Wade. Evan is the President and CEO of Epoch Lending from Philadelphia, Pennsylvania, and is also the Founder of EpochOS, an all-in-one business management tool for mortgage brokers to automate accounting, finance, business intelligence, commission calculation, and more.
Evan is here to discuss:
→ Starting in banking at 19, becoming a Loan Officer, and transitioning to CEO and founding his own company.
→ The importance of expertise and product knowledge to set yourself apart in the industry.
→ How you can start and maintain your mortgage business and make it run efficiently.
Epoch Lending's Website: www.epochfg.com
EpochOS' Website: www.epochos.com
Evan Wade's LinkedIn: @EvanWade
Evan Wade's Facebook: @EvanWade
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Jackie Dunlap. Jackie is the Broker Owner of Next Generation Home Loans from the Denver Metropolitan Area in Colorado, and is also the Owner of the process and origination training company, The Mortgage Calculator.
Jackie is here to discuss:
→ Learning how to create processes in your business, growing your business the right way, and tips to get around the pitfall of lots of Loan Officers, making an SOP (standard operating procedure).
→ Multiple strategies and touch points to wow referral partners.
→ Why consumers are toddlers, the differences of the perception of money among them, and why you need to build up this base directly.
Jackie Dunlap's Instagram: @jackie_pedia_of_all_trades
Jackie Dunlap's LinkedIn: @JackieDunlap
The Mortgage Calculator YouTube: @TheMortgageCalculator
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.
Alexa is here to discuss:
→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.
→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.
→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.
Alexa Faithful's Website: www.alexagetmeamortgage.com
Alexa Faithful's TikTok: @alexa_get_me_a_mortgage
Alexa Faithful's Facebook: @AlexaRae
CMS Mortgage Website: www.cmsmortgage.com
CMS Mortgage Instagram: @cmsmortgage
Order "Alexa, Get Me a Mortgage" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest winner.
Connor is here to discuss:
→ The strategy he's used to grow his LinkedIn profile, the mistakes he's learnt from, and how leverages it for networking.
→ Why he did his "100 Podcasts in 100 Days" challenge, and how he's educating himself as a recruiter to provide value to Loan Officers.
→ And how focusing on leadership, development, and the sharing of information and tactics with Loan Officers will lead to loyalty and better recruiting for teams and brokerages.
loanDepot Website: www.loandepot.com
Connor Bartley's LinkedIn: @ConnorBartley
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Tano Kapedani. Tano is the Founder, CEO, and Senior Mortgage Broker of EZ Fundings Home Loans from Rancho Cucamonga, California, who started in mortgages in 2003 after immigrating from Albania in 1998. A fluent speaker of 5 languages, he has personally assisted over 3,000 families in achieving homeownership, and has built his business being dedicated to providing exceptional service, ensuring clients are fully informed and satisfied.
Tano is here to discuss:
→ The mentality you need to have for getting business and how he worked his way up in the mortgage industry.
→ The importance of creating systems for scalability, building a great team, and the delegating tasks.
→ And how you need to master your craft as a Loan Officer by learning foundational skills, how you can add value, and solve problems.
EZ Fundings Website: www.ezfundings.com
EZ Fundings Instagram: @ezfundings
EZ Fundings Facebook: @EZFundingsHomeLoans
Tano Kapedani's Instagram: @tanoezfundings
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink Everything You Know About Being A "Next Gen" Loan Officer".
Brian is here to discuss:
→ The power of data and how FinLocker helps Loans Officers nurture their pipeline and give value adds to Realtors.
→ How he has been able to grow his LinkedIn profile to over 30,000 followers and harness the power of social media.
→ And why he would make first-time homebuyers his avatar client if he was starting over in the industry today.
FinLocker Website: www.finlocker.com
FinLocker LinkedIn: @FinLocker
FinLocker YouTube: @FinLocker
Brian Vieaux's LinkedIn: @BrianVieaux
Brian Vieaux's Facebook: @BrianVieaux
Brian Vieaux's Instagram: @brianvieaux
Buy Brian's Book "Rethink Everything" here.
Listen to Brian's Podcast "FinTech Friday" here.
Listen to Brian's Podcast "Mortgages and More" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Tyler Hodgson. Tyler is the EVP of Growth at UMortgage from Dallas-Fort Worth, Texas. A Marine Corps veteran, Tyler founded his own brokerage (NXT Mortgage) after funding only 12 loans.
Tyler is here to discuss:
→ The impact being in the Marines has had on his life and building his business.
→ The significance of sales, marketing and relationship building in the mortgage industry.
→ And how Loan Officers can get better use of social media and A.I.
Tyler Hodgson's Instagram: @chiefloanofficer
Tyler Hodgson's TikTok: @chiefloanofficer
Tyler Hodgson's Facebook: @TylerHodgson
Tyler Hodgson's LinkedIn: @TylerHodgson
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Kayla Kallander, "The Mortgage Meteorologist". Kayla is the AVP Mortgage Advisor at First International Bank & Trust from West Fargo, North Dakota, who's also a Podcaster and Speaker. Kayla is an avid social media connector who also mentors & trains teams and individuals by helping amplify their brand presence through innovative social media strategies.
Kayla is here to discuss:
→ The keys for someone to be successful on social media.
→ Why you need to be taking the lead on discovery calls and asking the right questions.
→ And why now is the time to be looking at your systems and processes.
Kayla Kallander's LinkedIn: @KaylaKallander
Kayla Kallander's Instagram: @kaylakallandermortgage
Kayla Kallander's TikTok: @kaylakallander
Kayla Kallander's Facebook: @KaylaKallander
Kayla Kallander's Links: @KaylaKallander
Listen to Kayla's Podcast, "It's Real" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Taylor Briggs, CDLP. Taylor is the Vice President of Peoples Mortgage Company from Virginia Beach, Virginia, who's been in the industry for over 10 years. Taylor has been featured in the Scotsman Guide and also was in the 2021 Top 100 People in Real Estate Magazine.
Taylor is here to discuss:
→ The importance of prospecting, time blocking, and social media.
→ How he grew a referral based business and cut his teeth on harder files.
→ And how to build a team and achieve work/life balance and avoid burnout.
People's Mortgage Website: www.peoplesmortgage.com
Taylor Briggs' Facebook: @TaylorBriggs
Taylor Briggs' LinkedIn: @TaylorBriggs
Taylor Briggs' Instagram: @gbrig005
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Sean Zalmanoff. Sean is the Founder and Chief Loan Officer of Better Rate Mortgage from St. Louis, Missouri, who's been in the industry for over 20 years. Sean is also a Founder and a Coach at Next Level Loan Officers, which helps Loan Officers take their business to new heights.
Sean is here to discuss:
→ How Next Level Loan Officers is helping LOs set themselves apart and grow their businesses.
→ The $5,000 guarantee and saving Realtors 30% of their time (which they love).
→ And how Google reviews and hand-written notes have driven his business.
Next Level Website: www.becomenl.com
Better Rate Mortgage Website: www.betterratemortgage.com
Sean Zalmanoff's Facebook: @SeanZalmanoff
Sean Zalmanoff's Instagram: @seanzalmanoff
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Bryce Bradley. Bryce is the Co-Founder, President, & CEO of Rosegate Mortgage from Charlotte, North Carolina. Rosegate launched in 2020 with the focus on relationships with customers, and has quickly grown to have 25 Loan Officers.
Bryce is here to discuss:
→ The importance of the alignment call and finding what a client's 'hot button' issues are.
→ The best time for someone to buy a house and how to handle objections from clients.
→ And why Rosegate Loan Officers DO NOT send online application links.
Rosegate Website: www.rosegate.com
Rosegate Instagram: @rosegatemortgage
Bryce Bradley's LinkedIn: @BryceBradley
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Nate Fain. Nate is a Branch Manager and Loan Officer of Kind Lending from Pensacola, Florida, who's been in the mortgage industry since 2012. He has used social media to build his business all the way from Facebook to now surpassing over 240,000 followers on TikTok.
Nate is here to discuss:
→ His over decade long social media journey and tips for getting the most out of it.
→ The difference between posting for virility and posting for connections.
→ And why knowing your audience is the most important thing.
Nate Fain's TikTok: @themortgagecreator
Nate Fain's Instagram: @themortgagecreator
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Wally Elibiary. Wally is the Divisional President and Creator of Empower Lending from Plano, Texas. who's been in the business for over 25 years and his team does over $200 million a year in production. Wally is also the founder of the 24-7 Mindset Academy and author of the best-selling book, "24-7 Mindset", about how to make a business that pays you 24 hours a day, 7 days a week, while working a fraction of that time.
Wally is here to discuss:
→ How his mortgage efficiency process creates exponential warm referrals.
→ How to build the "Six-Lane Highway" of referrals.
→ As well as mindset and multiple scripts for clients and referrals.
Wally Elibiary's Website: www.coachwally.com
24-7 Mindset Academy Website: www.24-7mindsetacademy.com
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Brandon Love and Tom Moffat, both Mortgage Agents at Northshore Mortgage Group from Burlington, Ontario. Brandon and Tom also co-host 2 podcasts, The Invested Entrepreneur, which helps consumers achieve financial freedom, and Commission Breath, which provides tactical information for Loan Officers to scale their business.
Brandon and Tom are here to discuss a handful of strategies you can implement to get more leads and Realtor partners, how they've been able to leverage podcasting to provide themselves both long and short-form content, and utilizing social media to build relationships.
Tom and Brandon's Email: experts@northshoregroup.ca
Brandon Love's Instagram: @amortgagewithlove
Tom Moffat's Instagram: @tom.moffat_
Commission Breath Podcast: @CommissionBreath
Commission Breath YouTube: @CommissionBreath
Commission Breath Instagram: @commission.breath
Invested Entrepreneur Podcast: @InvestedEntrepreneur
Invested Entrepreneur YouTube: @Invested.Entrepreneur
Invested Entrepreneur Instagram: @invested.entrepreneur
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Brett Baird. Brett is a Producing Branch Manager at CrossCountry Mortgage, Inc. from Denver, Colorado, who's funded over $1 billion in loans and runs the largest bilingual (Spanish/English) mortgage team in the state.
Brett is here to discuss how he got into his mortgage niche and it's importance, how he dealt with losing a huge client in 2021, and tips for Loan Officers starting out today.
Brett Baird's LinkTree: @brettbairdteam
Brett Baird's Instagram: @thebrettbaird
Brett Baird's LinkedIn: @BrettBaird
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Jamie Cavanaugh. Jamie is the President of Amerifund Home Loans, Inc., from the Los Angeles area, with over 25 years of experience in the mortgage industry. Also the co-host of the GetReal 411 podcast, she has broken through the barriers of many glass ceilings to sit on executive leadership teams and has held executive board positions at companies like Bank of America, Countrywide, Prospect Mortgage and Mortgage Corporation of America, Inc.
Jamie is here to discuss tactical tips for working your database, how you can become a better leader, and why you need to vet who you're getting coaching from.
Amerifund Website: www.amerifund.com
Jamie Cavanaugh's Instagram: @the1jamiec
Jamie Cavanaugho's LinkedIn: @JamieCavanaugh
GetReal 411 Podcast: www.getreal411.com
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Laura Brandao. Laura, a mortgage industry veteran, is a Partner at EPM, Equity Prime Mortgage, & CEO of Lighthouse Advisors, who splits time between New Jersey and Arizona. Laura is also an author (Say Yes Everyday!), podcaster ("Wednesday Wisdom" & "What's Your Why?"), Women with Vision Chair, NJMBA board member & Women’s Committee Chair, NAMMBA Visionary Chair & Co-Chair of MBA's IMB committee.
Laura is here to discuss why you need to make something happen as opposed to waiting for it to happen to you, what the mortgage industry is terrible at, and why absolutely everyone needs to have a social media presence.
Laura Brandao Website: www.laurabrandao.com
Laura Brandao's Instagram: @brandao_laura
Laura Brandao's LinkedIn: @LauraBrandao
Laura Brandao's Facebook: @LauraBrandao
Laura Brandoa's YouTube: @laurabrandao2565
EPM Wholesale Website: www.epmwholesale.com
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Matthew VanFossen, CMB. Matthew is the CEO of Absolute Mortgage Corp from Philadelphia, Pennsylvania, who is also the CEO of Mortgage Automation Technologies and the Founder of The Big Point of Sale, a highly configurable, easy to install point of sale solution for Loan Officers.
Matthew is here to discuss the NAR lawsuit and what it means for Loans Officers, why Loan Officers need to be providing value to Realtors and adopting new technologies, and how he sees AI affecting the future of mortgages.
Absolute Home Mortgage Corp Website: www.ahmcloans.com
Absolute Home Mortgage Corp Instagram: @ahmcloans
Matthew VanFossen's Instagram: @matthewvanfossen
Matthew VanFossen's LinkedIn: @MatthewVanFossen
Big Point of Sale Website: www.thebigpos.com
Community Home Lenders of America LinkedIn: @CommunityHomeLendersOfAmerica
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Chris Paliska. Chris is the President at Total Quality Lending from Orange County, California, who recently moved to Indianapolis to be able to serve clients in more affordable areas over California.
Chris is here to discuss why you should be looking at real estate investors in this market, how anyone can change, and how you can diversify your lead buckets.
Chris Paliska's Website: www.chrispaliska.com
Chris Paliska's Instagram: @chrispaliska
Total Quality Lending's Website: www.totalqualitylending.com
Total Quality Lending's Instagram: @totalqualitylending
Total Quality Lending's Facebook: @totalqualitylending
Total Quality Lending's LinkedIn: @totalqualitylending
Total Quality Lending's YouTube: @totalqualitylending
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Rick Guerrero. Rick is the Director of Sales at US Mortgage Corporation from Alpharetta, Georgia, who's gone all-in on Instagram and developed excellent strategies to make the most of the platform.
Rick is here to discuss tips and tricks you can use on Instagram, why you need to engage and not just "post and ghost", and why it's way better to be interested over interesting.
Rick Guerrero's Instagram: @rickguerrerojr
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Bill Hart. Bill is an executive coach and keynote speaker from Moorpark, California, who's spent over 30,000 hours coaching over the past 20 years. Bill is also the author of the book "White Collar Warrior", and is the host of the "All In with Coach Bill Hart" podcast.
Bill is here to discuss the importance of mindset and why you should be aware of what you're consuming, how you can widen your influence with social media, and why Loan Officers need to be problem solvers.
Bill Hart's Website: www.coachbillhart.com
Bill Hart's Email: bill.hart@movement.com
Bill Hart's Instagram: @coachbillhart
Bill Hart's LinkedIn: @CoachBillHart
Bill Hart's Facebook: @BillHart
Bill Hart's YouTube: @BillHart
Listen to the "All In with Coach Bill Hart" podcast here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Ramon Von Walker. Ramon is the President and CEO of Client Direct Mortgage from Walnut Creek, California, who's been in the industry over 15 years as a top producer.
Ramon is here to discuss the number 1 thing you need to be a successful LO, how clients can benefit by looking at entire household finances, and how you can be successful at social media in more ways than just by gaining followers.
Client Direct Mortgage Website: www.clientdirectmtg.com
Client Direct Mortgage YouTube: @clientdirectmortgage
Ramon Von Walker's LinkedIn: @RamonVonWalker
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Justin Breen. Justin is the Co-Founder and CEO of the BrEpic Network from Chicago, Illinois, who's also a best-selling author of the books "Epic Business" and "Epic Life". The BrEpic Network is an invitation-only, premium connecting platform for the who’s who in business, philanthropy and global leadership.
Justin is here to discuss what makes a visionary different from a human, what the Kolbe A Index is and how it's useful, and the importance of family.
BrEpic Website: www.brepicllc.com
Justin Breen's LinkedIn: @JustinBreen
Take the Kolbe A Index test here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Bryan LaFlamme. Bryan is a Mortgage Consultant at The LaFlamme Group Powered by Movement Mortgage from Tacoma, Washington, who's been in the industry almost 20 years, and is a 10 year army veteran.
Bryan is here to discuss how his horrible house buying experience at 22 brought him to the industry, the importance of mindset and allowing yourself to be vulnerable, and how being a Loan Officer is both selfless and selfish.
The LaFlamme Group Website: www.thelaflammegroup.com
Bryan LaFlamme's Facebook: @BryanLaFlamme
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Joel Farrell. Joel is the Area Manager at Fairway Independent Mortgage Corporation from St. Louis, Missouri, and is also the host of the "Strive for 25" podcast, which helps everyday people bridge the gap between information and execution to build their own journey to financial success.
Joel is here to discuss how Dwayne "The Rock" Johnson has changed his mind about branding and social media, why he hates the word discipline, how he stays top of mind with referral partners and clients, falling in love with the process, and podcasting.
Strive for 25 Podcast: www.strivefor25.com
Strive for 25 Instagram: @strivefor25_
Strive for 25 YouTube: @strivefor25
Joel Farrell's LinkedIn: @JoelFarrell
Joel Farrell's Phone Number: 314-956-1580
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Sam Hickey. Sam is a Senior Mortgage Loan Originator at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Skylar Wallace.
Sam is here to discuss how he and Skylar have set up their business, how you can convince Realtors to send you business, and why the customer is not your client.
Flat Branch Home Loans Website: www.fbhl.com
Sam Hickey's Email: shickey@fbhl.com
Sam Hickey's Facebook: @SamHickey
Sam Hickey's Phone Number: 417-661-0880
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Rob Gonsalves. Rob is the National Key Account Manager at Longbridge Financial from San Diego, California, a top-ranked reverse mortgage lender, where he helps Loan Officers and Brokers do more reverse mortgages.
Rob is here to discuss why reverse mortgages are a great product, how you can use them to help your clients, and why moving forward they can be a great revenue stream.
Longbridge Financial Website: www.longbridge-financial.com
Rob Gonsalves LinkedIn: @RobertGonsalves
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Eddy G. Perez, Jr. Eddy is a Co-Founder and the CEO of EPM, Equity Prime Mortgage, from Atlanta, Georgia, where he oversees the President, sales, operations, culture and L&D.
Eddy is here to discuss why you need to be authentic, what you need to accept in order to become a great leader, and why there needs to be a revolution in retail lending.
EPM Website: www.epm.net
EPM Instagram: @epmortgages
Eddy G. Perez, Jr.'s Email: eddy@epm.net
Eddy G. Perez, Jr.'s Instagram: @eddygperezjr
Eddy G. Perez, Jr.'s LinkedIn: @EddyGPerezJr
Kevin Delory's Email: kevin@epm.net
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Shane Kidwell. Shane is CEO of Dwell Mortgage from Seattle, Washington, who is also the Founder and a Coach at Next Level Loan Officers, which helps Loan Officers take their business to new heights.
Shane is here to discuss using coaching to grow both personally and professionally, the "5, 4, 3, 2, 1" strategy, and why you need to be authentic and know your audience.
Next Level Website: www.becomenl.com
Shane Kidwell's Links: https://www.liinks.co/shanerkidwell
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Matt "The Mortgage Guy" Gougé. Matt is a Mortgage Loan Originator and a Founding Partner of UMortgage from Sacramento, California, who also has a YouTube channel that's surpassed 2.2 million views.
Matt is here to discuss how to thrive in a down market, direct to consumer strategies, and why you should think about making YouTube content.
Matt Gougé's Website: www.greatmortgagebroker.com
Matt Gougé's Email: team@mtmg.com
Matt Gougé's YouTube: @MattTheMortgageGuy
Matt Gougé's Instagram: @mattthemortgageguyum
Matt Gougé's TikTok: @mattthemortgageguy
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Today, we're joined by Rick Mount. Rick is a Managing Partner for the Southwest Region at Churchill Mortgage Corporation from San Dimas, California, who's been in the mortgage industry for 30 years.
Rick is here to discuss consistency, why mindset work is so important, and why this is a market of taking action.
Rick Mount's Email: mikeandrick@churchillmortgage.com
Rick Mount's LinkedIn: @RickMount
Rick Mount's Facebook: @RickMount
Rick Mount's Instagram: @mountys_world
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Mike Fitzpatrick. Mike is an Area Manager at US Mortgage Corp from Myrtle Beach, South Carolina, whose goal is for Loan Officers to self-gen their leads instead of relying on real estate agents.
Mike is here to discuss how he uses social media to grow his business, scripting for use with real estate agents, and why Loan Officers are the most important part of the real estate transaction.
Mike Fitzpatrick's Facebook: @MikeFitzpatrick
Mike Fitzpatrick's Instagram: @realmikefitz
Mike Fitzpatrick's Phone Number: 843-580-2490
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Matt Muscat. Matt is the Marketing Director at Treadstone Mortgage from Grand Rapids, Michigan, who is the author of the "Tangible Action Guide for Real Estate Marketing", and also has a marketing podcast, "The Neighborhood Realtor".
Matt is here to discuss how to solve interest rate and inventory problems, tangible marketing strategies you can implement right now, and why the ROI on clients needs to be seen over a lifetime, not just a single transaction.
Buy the "Tangible Actin Guide" here: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1653259051/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1586290116&sr=8-2
Treadstone Website: www.treadstonemortgage.com
Matt Muscat's Instagram: @mattmuscat88
The Neighborhood Realtor Podcast: www.neighborhoodrealtorpodcast.com
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Alexander Levi. Alexander is the Founder of TrustStar.ai from Boston, Massachusetts, an AI system for Loan Officers which gives insights into local trends, Realtors, and lender activity in your location.
Alexander is here to discuss how TrustStar.ai works, and the unique ways it can help Loan Officers.
TrustStar.ai Website: www.truststar.ai
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Tyler Carlston. Tyler is Loan Officer from San Antonio, Texas, who's the #1 VA Loan Officer in the state.
Tyler is here to discuss building a referral based business, utilizing social media, and the importance of finding something you're passionate about.
Tyler Carlston's Instagram: @valoanking
Tyler Carlston's LinkedIn: @TylerCarlston
Tyler Carlston's Facebook: @TylerCarlston
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Steven Cooley. Steven is the CEO and Founder of Art vs. Math from Carmel, Indiana, which consults mortgage lenders and mortgage technology companies to help them grow, market, and overcome challenges.
Steven is here to discuss why core value work in important, and how you need to stop selling products and start selling circumstantial solutions to gain more clients.
Art vs. Math Website: www.artvsmath.com
Mortgage Advisor Tools Website: www.mortgageadvisortools.com
Steven Cooley's Email: steven@artvsmath.com
Steven Cooley's LinkedIn: @StevenCooley
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by William LeBaron. William is the VP of Business Development of MonitorBase from St. George, Utah, a borrower retention system for mortgage origination.
William is here to discuss how MonitorBase can help Loan Officers, why it's important to mine your database, and why you need to be careful with your drip campaigns.
MonitorBase Website: www.monitorbase.com
William LeBaron's LinkedIn: @WilliamLeBaron
William LeBaron's Instagram: @william.monitorbase
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, host Luke Shankula flies solo. Luke is the Founder and President of Loans on Demand from San Diego, California.
Luke is here to discuss 10 things you can do right now as a Loan Officer to generate more attention in this slower market, including social media, using video, and podcasts.
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Michael Neef. Michael is the CEO and Founder of Pre Approve Me LLC from Beaverton, Oregon, an app which drives home buyers to work within one platform where they can manage their entire loan process.
Michael is here to discuss what made him create the Pre-Approve Me app, why you need to make it easy for people to submit deals, and the importance of being creative in your business.
Pre Approve Me App Website: www.preapprovemeapp.com
Michael Neef's Email: michael@preapprovemeapp.com
Michael Neef's LinkedIn: @MichaelNeef
Michael Neef's Facebook: @MichaelNeef
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Nyisha Walton. Nyisha is the CEO and Owner of The Lending Village from Houston, Texas, and has over 20 years of experience in the mortgage industry.
Nyisha is here to discuss how she was told she’d never be a successful LO, using social media to her advantage, and how owning real estate creates your legacy.
The Lending Village Website: www.thelendingvillage.com
Nyisha Walton's Facebook: @NyishaWalton
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
If you're looking to start your own podcast and need production services, visit: www.ilmbproductions.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're re-joined by Rebecca Richardson. Rebecca, "The Mortgage Mentor", is a Mortgage Loan Originator at UMortgage from Charlotte, North Carolina, and a short-form content queen.
Rebecca is here to discuss getting on the TikTok train before everyone else, tips for sourcing content, and why you just need to start doing video.
Rebecca's 1st LOD Appearance in Episode 6: https://loansondemand.podbean.com/e/6-rebecca-richardson/
Rebecca Richardson's Instagram: @the.mortgage.mentor
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Lauren Maxwell. Lauren is the Executive VP of the Maxwell Mortgage Team from Naples, Florida, and has 35 years of experience in the mortgage industry.
Lauren is here to discuss how you have to put in the work, how she bounced back after the 2008 crash, and why as a Loan Officer you should keep your mouth shut and listen.
Lauren Maxwell's Email: lauren@maxwellmortgageloans.com
Lauren Maxwell's Phone Number: 239-216-4444
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Marissa Barraza-Dropulic. Marissa is the COO of Loans on Demand.
Marissa is here to discuss how hard times is not an excuse to give up, looking at challenges as opportunities, and some marketing 101.
Marissa Barraza-Dropulic's Facebook: @MarissaBarraza
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Rahul Alim. Rahul is the Founder, President, and CEO of Custom Creators, a digital marketing agency from Los Angeles, California.
Rahul is here to discuss how you need to put yourself out there and talk about what you do, how you can network at scale with social media, and how sales isn’t a bad word.
Rahul Alim's Facebook: @RahulAlim
Rahul Alim's Instagram: @rahulalim
Rahul Alim's LinkedIn: @RahulAlim
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Devin DiNofa. Devin is a real estate entrepreneur and high performance coach from Marlton, New Jersey, and the Founder of the Harvest Performance Coaching Communities.
Devin is here to discuss personal development, how you need to find ways to give value to referral partners, and why you need to be loud and take action.
Devin DiNofa's Website: www.devindinofa.com
Devin DiNofa's Facebook: @DevinDiNofa
Devin DiNofa's Instagram: @devin_dinofa
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Mike Hardy. Mike is a Managing Partner at Churchill Mortgage Corporation from La Verne, California, who's also the Principal and Co-Founder of Cyrus Capital Management.
Mike is here to discuss mindset, the 4 different levels of thinking, and the Cyrus Opportunity Zone Fund.
Cyrus Opportunity Fund Website: www.cyrusozfund.com
Mike Hardy's Email: mike.hardy@churchillmortgage.com
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Kevin Peranio. Kevin is the Chief Lending Officer at PRMG, Inc. from Newport Beach, California, with over 20 years experience.
Kevin is here to discuss the 7 "D"s, why branding is important, and why being first to the client is crucial.
PRMG Website: www.prmg.net
Kevin Peranio's LinkedIn: @KevinPeranio
Kevin Peranio's YouTube: @kevinperanio
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Amir Syed. Amir is a Producing Branch Manager at Guaranteed Rate from Chicago, Illinois, who's also the Co-Founder of Growth Only Coaching, with 20 years experience.
Amir is here to discuss his journey from telemarketing to $1 billion+ producer, starting Growth Only Coaching, and why spending the money to invest in yourself is the only shortcut to success.
Growth Only Coaching Website: www.growthonlycoaching.com
Amir Syed's Facebook: @AmirSyed
Amir Syed's Instagram: @amirsyed
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by James Matarazzo. James is the Vice-President of Mortgage Lending at Guaranteed Rate from Fort Lauderdale, Florida, who's been in the industry for almost 35 years.
James is here to discuss his journey in the mortgage industry, how important it is to get training on different skillsets, and how you have to ask your clients questions to know how best to help them.
James Matarazzo's LinkedIn: @JamesMatarazzo
James Matarazzo's Phone Number: 954-648-7848
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Ryan Ehler. Ryan is a Senior Loan Officer at Price Mortgage from Gilbert, Arizona, who is also the Founder of Ehler Consulting, which help Loan Officers with video marketing.
Ryan is here to discuss how to be successful with video marketing, and the importance of building a brand.
The LO Code Website: www.thelocode.com
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Stephen Moye. Stephen is a Senior Loan Officer at New American Funding from San Diego, California.
Stephen is here to discuss systemizing the follow-up process, pulling as many deals as possible from your database, and the diversification of the mortgage industry.
Stephen Moye's LinkedIn: @StephenMoye
Stephen Moye's Twitter: @StephenMoye
Stephen Moye's Instagram: @StephenMoye
Stephen Moye's Facebook: @StephenMoye
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Aaron "The Mortgage Nerd" Schwamberg. Aaron is a Loan Originator at First Option Mortgage from Las Vegas, Nevada.
Aaron is here to discuss the 48-hour rule, and how coming up with classes can add value for real estate agents.
Aaron Schwamberg's Facebook: @AaronSchwamberg
Aaron Schwamberg's LinkedIn: @AaronSchwamberg
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Brad Sea. Brad is the CEO and Principal Broker of Kentuckiana Mortgage Group from New Albany, Indiana.
Brad is here to discuss simplifying a complex process, thinking about your client's experience, and how you have to be consistent.
Kentuckiana Mortgage Group Website: www.kyinmortgage.com
Brad Sea's LinkedIn: @BradleySea
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Skylar Wallace. Skylar is the Senior Mortgage Banker and Co-Founder of The Level Up Lenders Team at Flat Branch Home Loans from Seneca, Missouri.
Skylar is here to discuss how the book "Traction" has changed his business, why his metric of success is positive impact in the community, and how defining your core values will attract the right employees.
Skylar Wallace's Facebook: @SkylarWallace
Level Up Your Business Facebook Group: @LevelUpYourBusiness
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Isaiah Guerrero. Isaiah is with JRNY Holdings from Denver, Colorado, which is the parent company of both JRNY Mortgage and JRNY Real Estate.
Isaiah is here to discuss why you can't stop marketing right now, and wanting to make JRNY local in every state.
JRNY Mortgage Website: www.jrnymortgage.com
JRNY Real Estate Website: www.jrnyrealestate.com
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Jason DuPont. Jason is the Non-Producing Branch Manager of DuPont Lending Team and NEXA Mortgage from Gilbert, Arizona, and is "Mr. Indefatigable" (the CEO) of Fast Mortgage Closings.
Jason is here to discuss "grind, grit, and gratitude", why you ask for life-long referrals, and the importance of relationships.
Fast Mortgage Closings Website: www.fastmortgageclosings.com
DuPont Lending Team Website: www.dupontlending.com
Jason DuPont's Facebook: @JasonDuPont
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Louis Schornstein. Louis is the Vice President of Primetime Mortgage Corp. from Springfield, New Jersey.
Louis is here to discuss how your social media should match who you are, and bringing value to realtor partners.
Louis Schornstein's Instagram: @thinkhomeloans
Louis Schornstein's Facebook: @LouisSchornstein
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Brittany Dixon. Brittany is a business strategist and productivity coach from London, Ohio, who's also the host of The Productivity Pod(cast).
Brittany is here to discuss how you can improve your productivity, why you need to close all the browser tabs on your computer, and the 1 thing you can implement today to be more productive.
Brittany Dixon's Website: www.bcohq.co
The Productivity Pod(cast): @theproductivitypodcast
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Dave Holland. Dave is the President and CEO of Veterans National Mortgage from San Diego, California.
Dave is here to discuss how you figure out your unique selling proposition, how to bring value to referral partners, and reaching out to cold leads.
Veterans National Mortgage Website: www.veteransnationalmortgage.com
Dave Holland's LinkedIn: @DaveHolland
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Scott Groves. Scott is the Branch Manager of Synergy One Lending from Henderson, Nevada, who is also a coach, author, and the CEO of Consolidated Coaching.
Scott is here to discuss why the biggest thing you have to do is generate leads, and why you are a sales persons and not an advisor.
Consolidated Coaching Website: www.consolidatedcoaching.com
Scott Grove's LinkedIn: @ScottLGroves
Scott Grove's Facebook: @ScottGroves
Scott Grove's Instagram: @scottlgroves
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Michelle Castle. Michelle is the Branch Manager of Guild Mortgage from Sherman, Texas, who has been in the industry for over 25 years.
Michelle is here to discuss why you need to be mindful of the type of business you want to create, why it's important to work with people you like, and why taking care of yourself is even more important than taking care of your business.
Michelle Castle's Website: www.michellecastle.info
Michelle Castle's LinkedIn: @MichelleCastle
Living LIT Website: www.livinglitcommunity.com
Loans On Demand Website: www.loansondemand.io
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Jill Underwood. Jill, "The Mortgage Queen", is a Senior Loan Officer from Lees Summit, Missouri, who has been in the industry for almost 40 years.
Jill is here to discuss building deep relationships with clients, bringing value to referral partners, and lasting in the industry for 4 decades.
Jill Underwood's Website: www.jillunderwood.com
Jill Underwood's LinkedIn: @JillUnderwood
Jill Underwood's Facebook: @JillUnderwood
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Stephanie Weeks. Stephanie is a Branch Manager and Loan Officer from New Orleans, Louisiana, who's been in the business for over 18 years, and is also an author of the book "Mortgage Peace".
Stephanie is here to discuss how the business has changed in the past 18 years, why her focus is on serving clients and referral partners, and tips for social media.
Stephanie Weeks' Website: www.stephanieweeks.com
Team Website: www.weeksteam.com
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Brandon Todd. Brandon is the Founder and CEO of Insurasales from Austin, Texas, who's got decades of experience doing cold calling, using internet leads, and running multiple companies.
Brandon is here to discuss why sales skills are so important, why you should be using scripting, and why you need to look at yourself as a scalable business.
Insurasales Website: www.insurasales.com
Brandon Todd's LinkedIn: @BrandonTodd
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Frank Garay. Frank is the host of the "Loan Officer Breakfast Club" from Vacaville, California, who's also the Co-Founder of the National Real Estate Post and Co-Owner of Listing Booster.
Frank is here to discuss how the best thing you can do as a Loan Officer is get back to basics, how combining a good "cloud game" with a good "ground attack" sets you up for success, and what the "Loan Officer Breakfast Club" is all about.
Loan Officer Breakfast Club Website: www.marketinganimals.leadpages.co/lobc-new/
Frank Garay's LinkedIn: @FrankGaray
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Angelo Christian. Angelo is the CEO at Angelo Christian Financial from Houston, Texas.
Angelo is here to discuss how hard work has gotten him to where he is, how diversifying your knowledge can help you during slower times, and how he improved his leadership skills.
Angelo Christian's Website: www.officialangelochristian.com
Angelo Christian's LinkedIn: @AngeloChristian
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Randy Vance and Katie Pelchar. Randy is the Producing Branch Manager at Synergy One Lending, and Katie is the Sales Manager at loanDepot. Randy and Katie are both from Bend, Oregon, and also the hosts of the "Truth in Lending Podcast".
Randy and Katie are here to discuss the "Truth in Lending Podcast", why you can't lead with fear, and getting in front of your community.
"Truth in Lending Podcast" Website: www.truthinlending.co
Randy Vance's LinkedIn: @RandyVance
Katie Pelchar's LinkedIn: @KatiePelchar
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're re-joined by Phil Treadwell. Phil is the Market Leader for Your BREW Team at Thrive Mortgage from the Dallas-Fort Worth area in Texas, who's also the founder and host of the "Mortgage Marketing Expert" podcast.
Phil is here to discuss why you need to provide solutions instead of sell a product, why you need to engage instead of just making content on social media, and why you need to do the hard work.
Phil's 1st appearance on the Loans on Demand Podcast: https://loansondemand.podbean.com/e/27-phil-treadwell/
Phil Treadwell's Website: www.philtreadwell.com
Phil Treadwell's LinkedIn: @PhilTreadwell
Phil Treadwell's Instagram: @philtreadwell
Phil Treadwell's Facebook: @PhilTreadwell
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Dustin Owen. Dustin is the Vice-President of Eastern Division Sales at Waterstone Mortgage Corporation from Winter Park, Florida, who's also one of the hosts of "The Loan Officer Podcast".
Dustin is here to discuss how being "consistently persistent" can help you survive these times as a Loan Officer, why the growth years are the best years, and why more professionals need to focus on succession planning.
"The Loan Officer Podcast" Website: www.tloponline.com
Dustin Owen's LinkedIn: @DustinOwen
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Kyle Johnson. Kyle is a Sales Trainer and Curriculum Developer at New American Funding from Warren, Michigan, who's focus on service is how he's found success.
Kyle is here to discuss his mindset when it comes to leads, how to make killer phone calls, and how to get over call reluctance.
Kyle Johnson's Website: www.newamericanfunding.com/mortgage-loans/KyleJohnson
Kyle Johnson's LinkedIn: @KyleJohnson
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Adam Zach. Adam is a Co-Founder of Home Equity Partners from Fargo, North Dakota, who's mission it is to help those who are unable to qualify for traditional bank financing achieve home ownership.
Adam is here to discuss how they help people own homes, where he thinks the mortgage industry is headed in the next 20 years, and figuring out what's really important in life.
Home Equity Partner Website: www.homeequitypartner.com
The Pre-Approved Podcast: www.buzzsprout.com/1544305
Adam Zach's LinkedIn: @AdamZach
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Today, we're joined by Darin Dawson. Darin is the President and Co-Founder of BombBomb.com from Palmer Lake, Colorado, a video communication platform that allows users to connect with clients beyond a basic email.
Darin is here to discuss how Bomb Bomb started, how using video can set you apart, and how important it is to be authentic.
BombBomb Website: www.bombbomb.com
Darin Dawson's LinkedIn: @DarinDawson
ParagonDMG Website: www.paragondmg.com
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.rookietorockstar.ca
Find out more about the 10 Loans A Month Academy: www.10loansamonth.com
Coming to the US from Mexico at the age of 21, Enrique Braunschweiger found his place doing time-share sales in Florida. While he didn’t love that particular sales process, he loved the general sales aspect. When he moved to CA, Enrique learned that you needed a real estate license to sell time-shares, so he thought why not just move into real estate sales. On his way to meet with a real estate company, Enrique accidentally walked into a mortgage company next door and got to talking. He never made it to his real estate appointment, and decided instead to go into mortgage financing.
While coming up in the business, Enrique quickly learned that building relationships within the community was the key to success. While he thinks the direct to consumer approach can be phenomenal, he understands that the value is in having a variety of sources for leads. Getting in with real estate agents proved to be the toughest, and Enrique got to work finding ways to bring them value. He obviously did something right as he closed 300 transactions last year as the president of First West Financial. Today, he shares his tips and tricks for success.
What You’ll Learn:
- What the Shining Star Hero program is.
- Out of the box ideas to provide value to your partners and clients.
- What we can learn from companies like Rocket Mortgage.
- And much more!
Favorite Quote:
“The business is generous, you don’t have to fund a lot of loans to make a living.” -Enrique Braunschweiger
How To Get Involved:
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
When people hear about reverse mortgages, they usually think of a scam. A lot of the negativity surrounding reverse mortgages comes from how they were constructed in the past. Just in the last ten years, there have been a lot of new regulations introduced that better set the borrower up for success. Now, a lot of people are just uneducated on how they work, so they have the same old assumptions.
Christina Harmes Hika is a top producing, certified reverse mortgage professional. She started off in real estate and says handing people the keys to their first house was so rewarding. However, she has since found that changing people’s lives through reverse mortgages is even more rewarding. Christina says that with 83% of retired homeowners wealth being tied up in home equity, reverse mortgages can be a great financial tool. Through coaching, Christina hopes to educate loan officers, realtors, and financial planners on the pros of reverse mortgages.
What You’ll Learn:
- What the biggest reasons are for the negative connotation on reverse mortgages.
- How the non-borrowing spouse is now protected.
- Which books Christina recommends.
- How to best use a reverse mortgage line of credit.
Favorite Quote:
“Reverse mortgages are a great financial tool.” -Christina Harmes Hika
How To Get Involved:
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
As mortgage rates go up, lenders are finding they need an online presence to bring business in. So many loan officers are stuck on the concept of face to face interactions, meanwhile potential clients are deciding who to work with through online research. People want to know you before they meet you. When they’re deciding who you are, be in control of the narrative with video content.
What started as building websites for realtors and lenders turned into full on coaching for Kyle. He learned everything he could about social media in order to teach it to others. He took that a step further and now creates micro content for realtors and lenders to help make their online presence known. The biggest tool that Kyle recommends all of his clients use, is video content.
On today’s episode of Loans on Demand, Coach Kyle shares his tips and tricks for easing into creating video content. He’s familiar with the fear of putting yourself out there, but is also familiar with the success that comes when you push past that.
What You’ll Learn:
- How Covid led to the creation of Content Compounding.
- How to ease into creating video content.
- The one and only way to avoid criticism.
- What passive branding entails.
- And much more!!
Favorite Quote:
“Owning a company scares the crap out of me everyday.” -Kyle Draper
How To Get Involved:
Learn more about Ian by visiting his Website or connecting with him on LinkedIn and Facebook.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
In the very first year in his business, Ian grossed $25 million. That couldn't possibly be a miracle happening to him. It took a lot of effort on his side, and what set him apart was his unwavering consistency in his acts.
Ian Anderson is a Mortgage Loan Originator at American Mortgage Services, Inc. “There are a million things you can do to get business as a loan officer,” he says. He spent forty hours a week on revenue-generating activities when he first started in this profession, and he hasn't looked back since.
In this episode of the Loans On Demand Podcast, Ian shares with Luke how a systematic approach and persistent work led to quick success in his business. There aren’t any fast routes to success in the mortgage industry, but if you're willing to put in the hard work, it will pay off. Your guest reassures you, adding, “What you do today is going to affect you 90 days down the road.”
What You Will Learn:
- What small bit of advice altered Ian’s life forever.
- How persistence and follow-ups led him to success.
- Why consistency is so important.
- And much more!
Favorite Quote:
“Consistency in action is the key to success.”
- Ian Anderson
How To Get Involved:
Learn more about Ian by visiting his Website or connecting with him on LinkedIn and Facebook.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Most people are unwilling to look outside of their own industry to find inspiration from other industries. Joe, on the other hand, has spent the last eight or nine years working in various businesses, selling almost anything from sex toys to commercial loans, and so on, honing his marketing skills and learning all the tricks of the trade.
Joe Brikman also known as The Modern Day Agent, is now a licensed real estate agent with Yaffe International Realty in Miami Beach, Florida. He's passionate about assisting his clients in finding the house of their dreams. Whether you're buying or selling a home, or maybe just wondering about the local market, he has the “modern-day solutions” to all of your concerns.
In this episode of the Loans On Demand Podcast, Joe presents a bevy of active strategies for loan officers looking to grow their businesses significantly. Luke and Joe are staunch believers in the fact that there are no shortcuts to success. They think the best way to succeed in your business is to put out consistent effort and take proper action daily. If you can stick with it long enough, you’ll surely realize and enjoy the benefits.
What You Will Learn:
- How consistent prospecting leads to consistent paychecks.
- Why you aren’t as efficient as you could be if you’re not using a CRM tool.
- How to delegate tasks effectively ( and why it matters).
- Why taking time off work is good for you.
- And much more!
Favorite Quote:
“The key is to become comfortable with being uncomfortable.”
- Joe Brikman
How To Get Involved:
Connect with Joe on LinkedIn, Facebook, and Instagram to learn more about him.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Hustling and the never-ending grind might stifle your progress and lead to burnout. Collin believes that entrepreneurship doesn’t have to be this way. He seldom works more than eight hours a day and never on weekends. However, by doing so, he actually accomplishes more in both his work and personal life.
Collin Mitchell is a serial entrepreneur, sales leader, and the Sales Transformation Podcast host. He is also the CRO and co-founder of Salescast, where he assists people in getting started with and growing their podcast. He is not just a 4x founder, but also a father of four.
In this episode of the Loans On Demand Podcast, Collin shares with Luke his past life and how it has made a significant contribution to his never-say-die attitude. He is passionate about sales, entrepreneurship, and podcasting, and he discusses each of these extensively. He covers a wide range of topics in the show, including mindset, cold calling, and outbound sales techniques, to name a few. Listen in to discover the strategies that might help you stand out in the sales world.
What You Will Learn:
- Why cold calling is still a thing.
- What Collin considers to be an ideal sales script.
- How to leverage podcasts the right way.
- Why consistency is the key to building your brand.
- And much more!
Favorite Quote:
“If you're not having fun making cold calls, you're not doing it right.”
- Collin Mitchell
How To Get Involved:
Learn more about Collin by visiting the Website, or you may connect with him on LinkedIn and Facebook. Listen to the Sales Transformation Podcast by clicking here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
You need a robust follow-up strategy in place if you want to have long-term success in the mortgage business. Cooper learned this as he advanced in his profession. He's here to give you some useful tips on how to go about doing it.
Cooper Skelton is the Producing Branch Manager at FirstTrust Home Loans, Inc. At FirstTrust, every day is a great day to buy a home! The wide range of their home loan solutions, along with outstanding customer service, competitive rates, and competent loan officers, ensure that you’re at ease and fully informed throughout your home buying process.
Cooper believes that a mortgage should be about developing connections with consumers and assisting them in achieving their home financing goals, rather than merely a transaction. “I want to make every one of my clients a friend first,” he adds. In this episode of the Loans On Demand Podcast, he discusses with Luke many of the tactics and unusual ways he takes to successfully run his business. Learn how to strengthen your follow-up methods by tuning in.
What You Will Learn:
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How to follow up with potential clients effectively.
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What some of the best ways are to grow your pipeline and close more deals.
- How you may structure your day so you can be more productive.
- Why you should accept criticism and how you may turn it into a learning opportunity.
- And much more!
Favorite Quote:
“Success is built on the little things you do every day.”
- Cooper Skelton
How To Get Involved:
Find out more about Cooper and his work through the Website, or connect with him on LinkedIn and Facebook.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Mortgage rates are going up like crazy! Now, when it comes to discussing rates and pricing with consumers, how do you approach them? “Being empathetic is, in my opinion, the first step,” Hammer says. He then goes on to discuss it in further detail on the show.
Hammer J. Helmer has been in the mortgage sector for 22 years. The CEO and founder of OriginatorSuccess, as well as a former mortgage originator, began his sales career selling vacuum cleaners. Helmer founded the company to educate originators on how to market online. He’s also helped launch ratealert.com, which allowed him to get a lot of traction in the market. He's undoubtedly one of the most reliable sources for daily updates on the rate market.
In today's episode of the Loans On Demand Podcast, Hammer and Luke talk about the rising mortgage rates, the tactics to win more business in the current market, as well as how to build a sustainable pipeline all along. Make sure to stay tuned in so you don't miss any of the valuable advice.
What You Will Learn:
- What the best places are to find out about current mortgage rates.
- In the current rising-rate climate, how you should approach the dialogue with customers.
- Why it's critical to empathize with consumers.
- How online reviews can help your business generate more leads.
- And much more!
Favorite Quote:
“People don't care how much you know until they know how much you care.”
- Hammer J. Helmer
How To Get Involved:
Find out more about Hammer through the Website, or connect with him on LinkedIn and Facebook.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
One of the quickest ways to grow your business is to build a strong network. Travis is a specialist in this field. His life was transformed when he decided to pursue a career in “interview marketing.”
Travis Chappell is a podcast consultant and professional connector. He's the creator and host of Build Your Network, a top twenty-five business podcast committed to helping entrepreneurs in forming strategic and long-term partnerships. He is also the founder and CEO of Guestio, the world’s first premium marketplace for booking high-profile guests and platforms.
In this episode of the Loans On Demand Podcast, Travis shares with Luke his journey from door-to-door sales to interviewing top business leaders in his show. “Having a podcast is a fantastic way to set yourself apart from everybody else,” Travis believes. He goes on to discuss the power of podcasting and how it has allowed him to meet some of the most amazing people on the planet. Tune in to learn how to get your podcast off the ground and create genuine connections.
What You Will Learn:
- How loan officers may use podcasts to elevate their brand and show up differently.
- What an unusual situation Travis found himself in while he was in his twenties.
- Why he founded Guestio and how successful he has been in his mission.
- How adding value will help you succeed in the long run.
- And much more!
Favorite Quote:
“Transactions don't last over a long period, but relationships do.”
- Travis Chappell
How To Get Involved:
Connect with Travis on LinkedIn and Facebook, or visit his Website to learn more about him. Here's where you can find more about Guestio, and you may also listen to his podcast by going here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Jim has achieved a great deal of success in life, but only after a lot of setbacks and failures, from which he's realized - “Success comes from the hustle and not quitting.” He believes consistency is the key. It's the small steps you take every day that leads to big wins.
Jim Stryker has been in the mortgage industry for at least two decades, if not longer. He's also operated other enterprises and has a strong interest in home building. He is the creator of the 100M production system. Jim is passionate about high-level mortgage origination, as well as the systems and processes that make working in the mortgage sector a more rewarding experience.
In this episode of the Loans On Demand Podcast, Jim shares with Luke some basic yet powerful techniques for staying consistent in life and meeting your goals. He also goes over several options for loan officers to expand their businesses. Listen in if you want to transform your mortgage business using tried-and-true strategies.
What You Will Learn:
- What daily habits help Jim stay motivated.
- Why it’s critical to know how to schedule your time.
- How he got past the 75 Hard Challenge.
- And much more!
Favorite Quote:
“Every day, I strive to improve by one percent.”
- Jim Stryker
How To Get Involved:
Learn more about Jim by visiting his Website, or connecting with him on LinkedIn and Twitter.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Jason wants to inspire those who are terrified of sales to see it as a rewarding activity with the power to change people's lives. His techniques and concepts will make you adore the entire selling process.
Jason Marc Campbell is an international public speaker and sales trainer, as well as the author of Selling with Love and the host of the Selling with Love podcast. He interviews intellectuals from all around the world on issues such as leadership, team building, communication, productivity, and a variety of other topics.
In this episode of the Loans On Demand Podcast, Jason discusses with Luke how he learned a great deal about sales, became passionate about it, and overcame his fear of rejection. He also explains the “four levels of emotions in sales ” and “five loves in selling,” all of which are fascinating to learn about. Listen in to discover the numerous ways for mastering the craft.
What You Will Learn:
- What it means to “sell with love.”
- Why finding your niche is crucial.
- How sales are influenced by emotions.
- The advantages of using scripts.
- And much more!
Favorite Quote:
“I'm trying to create a world where people sell from a place of love.”
- Jason Marc Campbell
How To Get Involved:
Visit the Website to learn more about Jason, or connect with him on LinkedIn, Facebook, and Instagram. Click here to get a copy of his book from Amazon, and here to listen to his podcast.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Are you going to live long enough to see the future you've worked so hard for? You can't be sure, of course. Chris can help you attain financial security, both now and in the future while allowing you to spend time doing what you like the most.
Chris Miles, the Founder of Money Ripples, is a Cash Flow Expert and Anti-Financial Advisor. He can show you how to boost your cash flow, develop passive income streams, and generate a lot more money than typical financial experts can. He's the host of The Chris Miles Money Show podcast, which aims to provide listeners with a new perspective on wealth creation.
In this episode of the Loans On Demand Podcast, Chris discusses with Luke some of the common money fallacies that have kept many individuals from achieving their financial independence and peace of mind. If you're looking to fix your money issues and achieve financial freedom, you’re at the right place. Chris covers everything from generating a passive income and personal finance strategy to infinite banking ideas, and a lot more. Listen in and learn how to make your money work for you, so you don't have to work as hard for it!
What You Will Learn:
- What money myths do keep people from being financially independent.
- How Chris may help you build passive income by implementing several tactics.
- Why you should always strive to offer more value to the lives of others.
- How to enjoy greater freedom and wealth right now.
- And much more!
Favorite Quote:
“All your money is meant to be spent; even if you die it still gets spent going to somebody else. So, how you spend money wisely is the key to achieving financial freedom.”
- Chris Miles
How To Get Involved:
Find out more about Chris through the Website, or connect with him on LinkedIn. You may listen to his podcast by clicking here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Many businesses fail because they lack a clear execution plan. Troy creates strategies to help businesses accelerate their growth, and he's joined us on the show to share some of his finest tips.
Troy Sandidge, also known as the Strategy Hacker®, is an award-winning marketing strategist who has spent over twelve years developing long-term plans and scalable systems for startups, small businesses, and Fortune 500 companies. He also hosts iDigress, a top 1% marketing podcast, and is the author of Strategize Up: The Simplified Blueprint to Scaling Your Business.
Loan officers are often caught up in the day-to-day rigors of their jobs. Many a time, they don't have the processes or structures in place to scale and efficiently manage their time. In this episode of the Loans On Demand Podcast, Troy discusses with Luke how to leverage the power of planning to make your business flow smoothly. “There are no limits to the growth a business can achieve,” your guest says, “with the correct strategy development, implementation, and execution.”
What You Will Learn:
- How Troy strategizes up businesses.
- Why it's critical to strike a work-life balance.
- How to reach your target audience on social media.
- Why email isn't going away any time soon.
- What the next big thing is in digital marketing.
- Why building community is so important.
- And much more!
Favorite Quote:
“While knowledge is powerful, it may be rendered useless without action.”
- Troy Sandidge
How To Get Involved:
Visit Troy's Website for more information about him, or connect with him on LinkedIn and Instagram. Click here to listen to his podcast, and here to order a copy of his book from Amazon.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Brian's focus, hard work, and determination set him apart from the crowd, allowing him to carve out a name for himself as a leader in the mortgage sector. His life experience may serve as a lesson for many business owners and aspiring leaders who wish to grow their businesses and see their employees thrive.
Brian Covey is now a Vice President in the mortgage market with loanDepot, one of the country's top five lenders. He’s also a speaker, author, and podcaster. In 2020, he launched The Brian Covey Show, interviewing successful people who surmounted obstacles to achieve their objectives. He was a professional soccer player in the past and had the honor of representing the United States at the Olympic Games.
Brian attributes his success to sports psychology, which helped him strive in any situation. He always focuses on growing personally and building a winning team for his business. “Our current team has experienced tremendous growth from $200M to over $3B in annual funding in less than four years,” Brian says. In this episode of the Loans On Demand Podcast, he walks Luke through the process of making his goal a reality, as well as discusses numerous tactics for building a path to success in the mortgage industry.
What You Will Learn:
- Why Brian emphasizes defining success on your own terms.
- How to grow your social media presence and build your network the right way.
- What makes LinkedIn one of the most effective social media platforms.
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Why it's important to be surrounded by people who are driven by a purpose in life.
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And much more!
Favorite Quote:
“Life is too short to not do what you love.”
- Brian Covey
How To Get Involved:
Find more about Brian through the Website, or connect with him on LinkedIn, Instagram, Facebook, and Twitter. To listen to The Brian Covey Show, click here, and to order a copy of his book, Conversations With Covey, visit Amazon.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Mark is on a mission to change the way you think about your money, your economy, and your future. He can help you take charge of your finances and safeguard your future in a way that no one else can.
Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a Best-Selling Author, a Podcaster, and the Owner of Lake Growth Financial Services. He has helped hundreds of people reclaim control of their financial future and grow their businesses using proven tax-efficient financial solutions. The co-host of Not Your Average Financial Podcast talks about the new, improved ways of regaining financial stability in life on his show.
Mark tells Luke about how he helps individuals grow wealth, become their own source of finance, and produce tax-free income in retirement in this episode of the Loans On Demand Podcast. He goes on to discuss "bank on yourself" and other concepts. Listen in to learn about the various techniques he has to offer to help you achieve financial stability for the rest of your life.
What You Will Learn:
- Mark's journey of how he went from having a six-figure student loan debt to owning and running a thriving business.
- What “infinite banking" implies and how you may learn to “bank on yourself.”
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Why it's crucial to figure out what you want your money to do for you.
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How you may stop blowing up your retirement savings and build a financially secure future.
- And much more!
Favorite Quote:
“No one should be your money guru, not Dave Ramsey, not me, not anybody, you should be your own money guru.”
- Mark Willis
How To Get Involved:
Find more about Mark through the Website or connect with him on LinkedIn. Listen to the Not Your Average Financial Podcast by clicking here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Geoff is a former National Sales Trainer with Tony Robbins and has been in the mortgage industry since 2003. Being around Tony early in his career made him realize that if he only changed the way he thought, he could transform his life completely. Thus began his journey of making endless achievements.
Geoff Zimpfer now works with Mortgage Loan Originators and Real Estate Agents to help them harness the power of social media and digital marketing to build a compelling personal brand that gets them recognized and leads to more business. He's also the host of the Mortgage Marketing Radio Podcast and the author of the book named, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.
Geoff excels in simplifying and distilling complex concepts in a way that allows others to apply and act on them. In this episode of the Loans On Demand Podcast, he talks with Luke about how he helps real estate and mortgage professionals grow their businesses and generate more money. Tune in to learn how to stand out as a loan officer in today’s digital world.
What You Will Learn:
- How personal development can radically change your life.
- What tactics and approaches loan officers may use to attract more business.
- Why choosing a niche and focusing on it could be advantageous for loan officers.
- What Geoff has to say about “the hybrid loan officer.
- And much more!
Favorite Quote:
“I think the mindset is the first place that you need to look at if you really want to accomplish something in your life.”
- Geoff Zimpfer
How To Get Involved:
Visit the Website to learn more about Geoff and his work, or connect with him on LinkedIn. You may listen to his podcast by clicking here, and you may get his book on Amazon here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
“Long-term sales success happens when high trust exists,” Todd says. In the mortgage business, you can have the best intentions in the world, but if you aren't sure how to build trust by asking great questions and offering strong deliverables, you aren't going to be trusted. Todd, dubbed “the Tony Robbins of the mortgage industry,” joins the show to elaborate on the topic.
Todd Duncan is the founder and CEO of The Duncan Group, a mortgage sales training and consulting company. He is a motivational speaker and an author who has written 17 books. Todd was also a top 1% Loan Originator, who financed over 5,000 transactions in twelve years.
This year marks the 20th anniversary of Todd's New York Times bestselling book, High Trust Selling. In this episode of the Loans On Demand Podcast, Todd talks about his life's mission to reach out to every mortgage professional in the industry and make a difference in their lives by using the book's proven strategy. He discusses a wide range of concepts with Luke, many of which will undoubtedly bring you to a new way of thinking.
What You Will Learn:
- The three most significant of Todd's fourteen laws in High Trust Selling.
- What finest piece of advice Todd received at the start of his career.
- How Todd benefited from conducting annual client reviews.
- Why it's crucial to stay in touch with past clients, and how to do it effectively.
- What the “talk less, sell more” concept is.
- How loan officers can build trust with realtors and borrowers.
- And much more!
Favorite Quote:
“Transactions will make you a living, but relationships will make you a fortune.”
- Todd Duncan
How To Get Involved:
You can learn more about Todd by visiting his Website or connecting with him on LinkedIn, Instagram, or Facebook. Here's where you can get a copy of High Trust Selling on Amazon.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
The whole purpose of marketing is to help you stand out from the competition in a creative way. With this in mind, Tim and his crew run a marketing agency that specializes in working with realtors.
Tim Chermak is the founder and CEO of Platform Marketing. They deal with one real estate agent in a given market, and their primary goal is to make that agent the best in the region. He's also an author and the host of The Platform Marketing Show, a podcast in which he interviews many of their realtors on how they've built their businesses using Platform Marketing strategies.
Your guest says, “I want to create marketing campaigns that get the public to call my clients, not the other way around.” In this episode of the Loans On Demand Podcast, Tim discusses with Luke many of the tactics they use to assist their clients in accelerating the trust cycle with their leads, thus enabling them to persuade a bigger proportion of those leads to actually work with them.
What You Will Learn:
- Why marketing isn't only about generating leads.
- How effective retargeting ads are.
- What sets Tim apart when it comes to working with realtors.
- Why he pushed on making his company's website the ugliest.
- How software companies differ from marketing companies.
- And much more!
Favorite Quote:
“Marketing is a lot more holistic of an endeavor than just generating a bunch of leads.”
- Tim Chermak
How To Get Involved:
Find more about Tim through the Website or connect with him on Facebook. Listen to his podcast by clicking here. You may also get a copy of his book on Amazon here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Since she was a teenager, Wendy has longed to manage her own finances. She's now a seasoned financial advisor. Over the last 25 years, she’s learned how to manage the United States tax and cash system and is here to offer you some tips and tricks to help you “keep more money in your pocket.”
Wendy Barlin, CPA, is a tax strategist, an author, and a professional speaker. She has dedicated her career to assisting people in keeping more of their hard-earned money via tax planning and cash management solutions. Her book called, That’s Deductible! is a must-read for all.
Wendy, a native of Cape Town, South Africa, fell in love with the glitz and glam of the City of Angels while traveling across the world in quest of her dreams. In this episode of the Loans On Demand Podcast, she not only shares her backstory with Luke but also offers loan officers many tax-saving solutions.
What You Will Learn:
- How loan officers may save more money on taxes.
- Why you should keep your bookkeeping up to date.
- Wendy's unique value proposition in a world of commoditized services.
- And much more!
Favorite Quote:
“I absolutely guarantee that you'll save tax by organizing your finances.”
- Wendy Barlin
How To Get Involved:
Find more about Wendy through the Website, or connect with her on LinkedIn and Facebook. Her book called, That’s Deductible! is available on Amazon.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
It's more than likely that you've been slaving away at the same work and getting the same results because of your thinking rather than your actions. If you’re ready to shift your mindset, fresh avenues will open up for you. Darrell has used this to great effect in his life. He went down the route not many would have considered and was wildly successful in it.
Darrell Evans is a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing (Digital Marketing Agency). He and his team have helped businesses generate over $300M in revenue online. Since the age of 20, he has founded and/or run six enterprises. He's also the host of The MindShift Podcast and the CEO of MindShift Business Academy.
Darrell also spent a good chunk of his time in the mortgage industry. In this episode of the Loans On Demand Podcast, he discusses with Luke the many tactics he used to succeed in the sector. He is one of the finest visionaries and salespeople you’ll ever know. His methods and suggestions will undoubtedly encourage you to think beyond the box. Listen closely not to miss out on any piece of information.
What You Will Learn:
- What different strategies may loan officers use to strengthen their ties with realtors.
- How loan officers can build and maintain a steady flow of clients by improving their follow-up strategy.
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How social media plays a critical role in connecting and engaging with customers.
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And much more!
Favorite Quote:
“A core belief of mine in business is to be an asset, whether or not I get paid.”
- Darrell Evans
How To Get Involved:
You may learn more about Darrell on the Website. He may be found on LinkedIn, Instagram, and Facebook. To listen to his podcast, go here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Chad has always been a step ahead of the game when it comes to using the latest and greatest tools, technologies, and techniques for prospecting. He was relentless in his efforts in this area, and it paid off well in the long run.
Chad Burmeister is the CEO and Founder of XHumn. He is a believer, author, podcaster, and super-connector, in addition to being an entrepreneur. Living A Better Story Media, Inc., his other passion, is dedicated to transforming people's lives and assisting them in discovering their God-given identity.
In this episode of the Loans On Demand Podcast, Chad shares with Luke some of the most effective tools and strategies needed to modernize your mortgage business and thrive. For loan officers, the show is going to be a real treat. Listen in to discover how to take advantage of technology in the age of AI and automation to get the best potential results.
What You Will Learn:
- What simple equation aided Chad in his quest for success.
- How to craft an effective outreach strategy.
- Why it's so important to be consistent and persistent in what you do.
- How loan officers can make the most of the LinkedIn platform.
- How effective voicemail drops can be.
- And much more!
Favorite Quote:
“I like supporting people in growing their businesses, but I also want to help them in taking a step back and make sure they're doing things the right way.”
- Chad Burmeister
How To Get Involved:
Learn more about Chad and his work through the Website, or connect with him on LinkedIn. Here’s the link to the Website of Living A Better Story Media where you may discover more about their purpose and program.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
When people complain something doesn't work, Phil believes there are two possible explanations: “You didn't do it long enough, or you didn't try hard enough.” Everything works if you’re willing to put out the right effort. With 17 years of experience in the mortgage sector, he knows well what it takes to build a long-term business here and is eager to share it all with you.
Phil Treadwell currently works at Thrive Mortgage as the National Director of Sales Innovation & Strategy. He's the Co-Founder of Industry Syndicate, the real estate and mortgage industry's first podcast network, and the Founder and Host of the Mortgage Marketing Expert podcast. In his shows, he interviews experts who give personal insights and guidance to assist mortgage professionals to expand their businesses.
Phil provides Luke with a slew of tips on how to use social media platforms and get more business in this episode of the Loans On Demand Podcast. Networking is essential for loan officers to stay in this industry for a long time and prosper. However, it's critical to understand how you use multiple platforms to interact with people and make connections. “It’s simply the process of turning strangers into acquaintances, and acquaintances into friends…,” Phil goes on to explain it further. Listen in to find out what the steps are.
What You Will Learn:
- What hard work Phil put in to get to where he is now.
- How you build a strong rapport with people through social media.
- What type of content you should post on these platforms.
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Why it’s so important to plan ahead of time for your social media marketing.
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And much more!
Favorite Quote:
“The key to success is consistent and persistent effort over time.”
- Phil Treadwell
How To Get Involved:
Find more about Phil through the Website, or connect with him on LinkedIn, Instagram, and Facebook.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
DNette was doing great as a professional musician before her life took a turn for the worse. She got a divorce and had her kids to care for. Not only was she broke at the moment but also heartbroken. That’s when she needed to build a career to re-create the life she wanted to live. As a single mom, the loan officer position was ideal for her. “It offered me everything I desired,” she says. It enabled her to spend more time with the kids, while also allowing her to make an unlimited income.
DNette Wood is currently a luxury home specialist. A fourth-generation native New Mexican, she grew up in Albuquerque and has been a real estate agent since 1999. As an entrepreneur, she’s built a thriving business through real estate while balancing family and raising her children. Her commitment to customer satisfaction and service is unparalleled. DNette always strives to become an expert at what she does and believes that's one of the reasons for her enormous business success.
A former loan officer and mortgage broker, DNette, has a lot to share with Luke in this episode of the Loans On Demand Podcast. She pours out her thoughts around what attributes make you stand out as a loan officer, how you do more business in this sector, what you do to bring more value to people, how you collaborate more effectively with realtors, and vice versa. Listen in to get all of the deets.
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What You Will Learn:
- How DNette started a business from the ground up and became successful.
- What she's learned as a former loan officer and how it's aided her career as a real estate agent.
- Why she likes to invest in personal growth.
- As a loan officer, how to effectively follow up with your sphere of influence.
- Why there’s a need to specialize in what you do.
- And much more!
Favorite Quote:
“You must be an expert at what you do, and if you aren't yet, you must educate yourself to become one.”
- DNette Wood
How To Get Involved:
Find more information about DNette through her Website and YouTube channel. You can also connect with her on LinkedIn, Twitter, and Instagram.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Have you ever thought about how important communication is in our lives? It is the key to success in any business. Whether it's with co-workers, clients, or family and friends, your ability to communicate effectively is a powerful tool in developing healthy relationships.
Brenden aspires to assist every person on the planet to become an exceptional communicator. He's been into this since he was 19 years old. Brenden Kumarasamy is currently the founder and CEO of MasterTalk, a coaching firm dedicated to helping ambitious executives and entrepreneurs become among the top 1% communicators in their industries. He also runs a popular YouTube channel by the same name to give everyone on the globe free access to communication tools.
In this episode of the Loans On Demand Podcast, Luke and Brenden discuss what it takes to master the art of communication in great detail. Brenden gives a range of ideas and strategies for loan officers to enhance their speaking talents, resulting in better connections and more business. Listen in to learn how you may let go of your inhibitions and start enjoying the art of talking.
What You Will Learn:
- What imposter syndrome Brenden suffered at the start of his career and how he coped with that.
- How loan officers can improve their communication skills to generate more business and establish stronger relationships.
- Why mastering presentation is essential if you want to enhance your relationship-building skills.
- And much more!
Favorite Quote:
“Every time you open your mouth, it’s a reflection of who you are and how you're being.”
- Brenden Kumarasamy
How To Get Involved:
By going here or visiting his Website, you may learn more about Brenden and his coaching services. He's also on LinkedIn, so you may connect with him there. His YouTube channel may be found here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don’t forget to subscribe, rate, and review!
Scott used to be a paramedic before becoming a mortgage broker. The transition was not without challenges. At the outset of his new career, he was told right up front that he wasn't cut out for this job. However, that didn’t deter him from achieving his objective. “I needed to be told I couldn't do it,” Scott recalls, and he still believes that was the best thing that anyone could’ve done to him. It pushed him to do all in his power to get to where he is now. Today, Scott Peckford is your go-to guy when it comes to expanding your mortgage business. In addition to being a mortgage broker, he's a coach, an author, and a podcaster. Scott is the founder of The I Love Mortgage Brokering Network of podcasts and they offer a series of shows aimed at assisting the mortgage broker community. He with his crew runs one of Canada's fastest-growing mortgage companies now, as well as an academy that equips mortgage brokers and loan officers with a variety of useful tools.
From having no prior sales experience to becoming a sales trainer, Scott has come a long way. In this episode of the Loans On Demand Podcast, he tells Luke about his road to success in the mortgage sector. He also talks at length about their coaching program and gives a slew of advice to help you grow your business. This show is chock-full of great information for rookies as well as seasoned brokers seeking fresh ideas.
What You Will Learn:
- How you become a successful loan officer.
- What Scott's initial impression of sales was, and what he learned subsequently.
- Why mindset is your biggest asset.
- How Scott resolves many issues by thinking outside the box.
- What's the one piece of advice he’d give a new loan officer on how to generate more business.
- And much more!
Favorite Quote:
“I am very careful about protecting the mindset because that's everything for me.”
- Scott Peckford
How To Get Involved:
Find more information about Scott through the Website, or connect with him on LinkedIn, Facebook, and Twitter. You can learn more about 10 Loans a Month Academy by clicking here.
Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook.
Make sure you never miss an episode — check out Loans On Demand shows on
Apple Podcasts, and don’t forget to subscribe, rate, and review!
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short.
Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves.
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
What You'll Learn:
- What hiring a VA has done for the growth of Reed's business – and for his own bandwidth
- How to filter your leads to zero in on only the people you want to work with, simply by being yourself
- Why hiring the people you need before you need them is the best move
- And much more!
Favorite Quote:
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'" - Reed Letson
How to Get Involved:
ParagonDMG.com
Mark’s personal belief is “There’s more in giving than receiving” and this has become the belief system in Ensource Financial, which helps him grow his company every year. Mark’s company is continuously growing because he is giving more not only to clients with the lowest rates, transparency, super speed, and efficiency but also with his realtor partners.
On this episode of the Loan on-Demand Podcast, Luke and Mark talk about the formula on how to build the company that you want and how to continuously grow your business. Tune in for an interview that will give you an insight into how to change the course of your business to success.
What You'll Learn:
- What you need to know before going to a loan officer
- How Mark continuously growing his business with the help of virtual assistants from overseas
- Why building a foundation for actual sustainable growth is important to maintaining your business profitability
- And much more!
Favorite Quote:
"I think the key to success is, for anybody and anything that they do is persistence. So effort overtime equals anything you want in life." - Mark Cruz
Connect with Mark:
If you need the BEST loan in the state of Florida call me at 305-785-4442
Ensource Financial
How to Get Involved:
ParagonDMG.com
How do you stand out as a loan officer in a field that’s never been so crowded?
The way Ryan Niles sees it, you have to be one of two things: the cheapest option or the one that adds the most value.
“If I'm in the middle, I'm probably not going to do well or last in this business,” he says. “And I think that's the decision our team had to make this year.”
Real estate in the Seattle area, where Ryan and his Cornerstone Home Lending team operate, has been, in a word, “gangbusters” since the start of the pandemic. With 20 to 25 offers being put down on every house, how do you separate your buyer from the pack and get them a win? And how do you attract those buyers in the first place?
Ryan, who did $125 million for 240 units last year and is already clocking in $75 million for 2021, has learned a thing or two about staying nimble in topsy-turvy times. The value add that’s set him and his team apart the most? Education. On this episode of the Loans on Demand Podcast, Luke and Ryan talk about what added value through education looks like, creating a “snowball effect” with client referrals, and his other tried-and-true ways of getting business.
What You’ll Learn:
- Why first-time homebuyer classes have been a game changer for Ryan’s team
- How he keeps in touch with clients monthly (without making them feel spammed)
- How he learned to delegate
- And much more!
Favorite Quote:
“In this business right now, you either have to be the cheapest or you have to offer a ton of value. You cannot be in the middle. Because if you're in the middle, you're going to go extinct.”
— Ryan Niles
Connect with Jeff:
Movement Mortgage
How to Get Involved:
ParagonDMG.com
When Jeff Van Nostran first started as a mortgage loan officer, he fell into a thought trap many entrepreneurs and other ambitious types are susceptible to. He believed he had to do everything himself.
“I was kind of a control freak,” he says. “Early on in my career, I kind of took this attitude of ‘I’m going to do everything from beginning to end. I’m going to touch everything. I’m going to look at every document. I’m going to file everything away. Nobody does that as well as me.’”
Not only was this, he later came to realize, not true, but it also wasn’t scalable — professionally or personally. By overly relying on himself instead of creating the team, systems, and processes that could do parts of his job for him, he held his business back and failed to be emotionally present for his kids. Today, Jeff has learned which processes to prioritize, what to delegate, and how to go about his work more sustainably — which has, in turn, made him more successful. Last year, he closed $145 million across 325 deals.
In this episode of the Loans on Demand Podcast, Luke and Jeff talk about how, as a loan officer, to build the right team, create suitable systems and get the right amount of transparency in place to optimize your business (and protect your personal life).
What You’ll Learn:
- How Jeff went from a “one-man-band” loan officer to the leader of a team he can trust — and why most entrepreneurs wait too long before taking this step
- Why being a control freak is, counterintuitively, the same thing as being “inherently lazy”
- The ways Jeff advises other loan officers to build trust and rapport with clients and “turn them into raving fans”
- And much more!
Favorite Quote:
“There are only so many hours in the day, and we can't be all things to all people. And so, how do we get it all done? How can we be thriving business owners and also have a thriving family life? I think you have to have a team. You have to have people that you can turn to and lean on to get certain things done in your business, and not be the one that's trying to do it all.”
— Jeff Van Nostran
Connect with Jeff:
Movement Mortgage
How to Get Involved:
ParagonDMG.com
Four years ago, Shayne Hillier was in a tight spot. He was in a lot of debt, and he and his wife — who was pregnant at the time — had taken out several mortgages. They were also going through a lawsuit, his credit cards were maxed out, and he’d lost several contracts with big customers. He needed a new path, and he needed one sooner versus later.
At the same time, he’d started doing some marketing for his wife, a licensed real estate agent. From there, he began helping the brokerage she was working on and next was introduced to the regional brokerage owners. Ultimately, he started doing marketing for brokerages across the region, and he began coaching other real estate agents and marketing agencies on his tactics, too.
Today, Shayne is bringing his learnings to a broader audience as the co-founder of the 16,000 members-strong Real Estate Marketing Conversion Mastery group on Facebook. He’s also built up a Real Estate Marketing Conversion Academy program, helping hundreds of real estate agents and others in the real estate industry learn how to better generate leads, follow up with those leads, and convert them into actual customers.
On this episode of the Loans on Demand Podcast, Luke and Shayne talk about the lead generation and conversion lessons that too many in the industry fail to incorporate.
What You’ll Learn:
- The broken-down value of a converted lead, according to a case study done by Shayne
- Why Shayne believes the opportunity for better real estate marketing is “massive”
- How to create a customer worth more than the commission you’re receiving
- And much more!
Favorite Quote:
“At the end of the day, if you can convert one lead into $15,000 or into $25,000, you need to look at the ROI as opposed to what it's costing you every single month to generate leads. It’s the opportunity. The more opportunities you create, the more conversations you create per cell. And the more deals you're going to get out of those conversations. A lot of people just don't understand that.”
— Shayne Hillier
Connect with Shayne:
How to Get Involved:
ParagonDMG.com
How can you, as a loan officer, leverage credit repair into helping you close more deals? And what does it look like to approach credit repair ethically?
Answering these questions sits at the heart of Patrick Sciaroni’s mission as the founder of Mortgage Ready LLC, a credit repair company based out of Colorado. More so than asking questions himself, listening to the questions others are already asking has helped him break the mold and carve out success.
“You’ve got to use your ears to find out what’s going on, and that’s really how we started Mortgage Ready, was just using our ears and asking loan officers, ‘What do you need? What are you looking for? What irritates you about other companies?’” Patrick says.
In general, for all entrepreneurs, that’s an important lesson to take to heart. Too often, Patrick adds, people tend not to listen to their market and what they’re saying they need. Credit repair companies in particular have become infamous for having closed ears, offering solutions that don’t actually fit the problem — and can even make the problem worse. On this episode of the Loans on Demand Podcast, Patrick tells Luke about how he saw an opportunity to approach credit repair differently — and more authentically — and how that’s helping loan officers do better business in turn.
What You’ll Learn:
- Why being a good salesperson sometimes — often, even — means telling people what they don’t want to hear
- Why it’s not necessarily just the “580 crowd” that needs credit repair help, including when purchasing a home
- How loan officers can incorporate credit repair to help give clients a better opportunity to succeed in this space
- And much more!
Favorite Quote:
“The best salespeople have the best ears. They’re listening to their customers and their customers are saying, ‘Help me for this and this reason,’ and you can put your product naturally along the line to their goal. Because in general, nobody wants a mortgage. Nobody wants credit repair. They want a home… and if you listen to them, they’re going to tell you exactly what you need to know to make the sale.”
— Patrick Sciaroni
Connect with Patrick:
Mortgage Ready LLC
How to Get Involved:
ParagonDMG.com
Aaron Martinez’s early days as a YouTube content creator, when he was just 13, were pretty magical — in that he was literally doing magic tricks. He started making videos of his hobby, and soon this segued into him making gaming videos, back “before competitive gaming was cool,” he says. But it wasn’t until he started putting instructional videos on YouTube of himself sharing SnapChat hacks that his digital brand really took off.
“I went from zero to 170,000 subscribers in less than a year just from talking about SnapChat and being the only person that really talked about it,” he says. “I hate the word influencer, but that’s what I was labeled at the time — a ‘SnapChat influencer.’ I got to work with Disney. I worked with Coke. I worked with NASDAQ. I actually worked with Zillow.”
The last of these he finds funny, given the direction he’s since taken his social media-hacking career. For the past seven years, Aaron has zeroed in on real estate and, as co-founder of Revamped Real Estate, helps agents and loan officers unlock the power of YouTube and digital marketing. On this episode of the Loans on Demand Podcast, Luke and Aaron talk about the idiosyncrasies of YouTube, the promise it holds for loan officers, and common pitfalls to avoid.
What You’ll Learn:
- Why YouTube tends to be undervalued as a tool for growing real estate-connected businesses — and why it absolutely shouldn’t be
- Why Aaron takes a “travel channel” approach to content
- The five videos he recommends you create first
- And much more!
Favorite Quote:
“Organic YouTube is not instant. You’re not going to see instant results, right? What’s cool about Facebook and Google ads is that you’re basically paying for quicker results, whereas something that’s organic, like SEO and YouTube, takes time. They take time to develop, and it takes a lot of content and iteration.”
— Aaron Martinez
Connect with Aaron:
YouTube
How to Get Involved:
ParagonDMG.com
Eric Braun, more commonly known online as Not Your Average Lender, is a loan officer out of New York who did just under $40 million in production for 2020. Having gotten started in the business five years ago at the ripe old age of 20, today he’s been licensed for just three years and already has a processor, an assistant and a loan coordinator working for him. But success didn’t find him overnight.
“Everybody sees me as the, you know, overnight success. But that's not my story at all,” he said.
Eric first entered the business as a telemarketer for a loan officer and thought for a while that the job was a temporary one before he ultimately transitioned into becoming an EMT. But despite how grueling the telemarketing gig was, he realized there was potential for him in the mortgage industry — lots of it. He decided to get licensed as a loan officer and build a brand for himself on Instagram. It took about two years of consistent, daily posting for him to start seeing results, but the results did come. Today he has about 14K followers on Instagram alone, and he credits the platform with helping him carve out space in the industry.
On this episode of the Loans on Demand Podcast, Luke and Eric talk about the tools that helped him build his online presence and the shortcuts he recommends taking for people who want to do the same.
What You’ll Learn:
- How, after starting out as “anti-Facebook” and building his presence on Instagram exclusively, Eric’s perspective on social media marketing has evolved
- How he takes the online offline and drives real, lucrative results from his marketing
- How he’s approaching this “very weird market” we’re in
- And much more!
Favorite Quote:
“I started to look at relationships as a currency, right? Let me just develop as many relationships as possible. And that took out a lot of the fear and the unwillingness to cold email, cold DM and cold call because it was more so like, ‘I'm reaching out to this guy because he looks like a cool dude and I want to be his friend and who cares if he sends me business? It took a lot of the pressure off. And then it became something that I wanted to do.”
— Eric Braun
Connect with Eric:
How to Get Involved:
ParagonDMG.com
Jimmy Hobson is confident in his abilities as a mortgage broker for a reason.
“If you get approval from me, you’re buying a house,” he said. “I’ve had one deal not close since January of 2019.”
Things weren’t smooth sailing at first, though. Having supported two kids as a single parent on his jobs as a car and Medicare salesman, he ultimately made the switch and got his license as a broker in 2016. He started generating leads, and at first, “it was ugly.” But the tides did turn. In 2018, he did $11 million in production. In 2019, that number became $37 million, and last year it was $73 million. This year, he’s expecting to bring in between $80-90 million in production — all from his wife’s six-by-six foot craft room.
On this episode of the Loans on Demand Podcast, Luke and Jimmy talk about what, exactly, helped him turn those tides and why being a “little rough around the edges” has (literally) paid off.
What You’ll Learn:
- Why Jimmy thinks it’s essential as a broker to be “obnoxious” on social media
- How he taught himself the business after a career in car and insurance sales (and how mentors helped)
- Why the “whip effect” is part of what’s made him successful
- And much more!
Favorite Quote:
“That’s what frustrates me, is I look at these guys that have 15 to 20 years in this (business), these guys and gals, and they have 1,500 people. I’m like, how are you not doing $100 million a year in your sleep? Why would you pay for ads for more people when you’ve got all the people you need?”
— Jimmy Hobson
Connect with Jimmy:
How to Get Involved:
ParagonDMG.com
How do you stand out as a loan officer in a commoditized industry? As Jason Frazier, Chief Strategy Officer at EPM and a second-generation mortgage professional will tell you, it all comes down to marketing.
“The only way to stand out is by being 10 times better in something,” Jason says. “You’re not going to be 10 times better at service. You’re not going to be 10 times better at rate. You’re not going to be 10 times better at experience. What you can be is 10 times better in your marketing, period.”
Jason, who’s also worked in venture capital technology startups, for hedge funds and as a coach and consultant, sees the loan industry as one that’s been slow to embrace the fundamentals of customer experience, marketing and technology. There’s merit to the way things have traditionally been done, he reasons. But now, it’s time to innovate. On this episode of the Loans on Demand Podcast, Luke and Jason talk about bringing a disruptor’s mindset to your career as a loan officer.
What You’ll Learn:
- How Jason has used the ACT framework to help both loan officers and agents close millions of deals since 2018
- The importance of finding a coaching group
- Why you need to get rid of “cost mindset” in order to be successful
- And much more!
Favorite Quote:
“The consumer doesn’t want a mortgage. Nobody wakes up and thinks, ‘I want to be hundreds of thousands of dollars in debt, I want to give you access to my bank account, I want to get all this paperwork and go through all that stuff.’ Nobody wants that. So why are we selling that? Sell what they want. Sell the dream, which is homeownership.”
— Jason Frazier
Connect with Jason:
Personal website
How to Get Involved:
ParagonDMG.com
Want to know the difference between the people whose businesses continue to grow year after year and the ones who fade away? Execution. It’s one thing to listen to good advice - it’s another thing entirely to take that advice and show up to act on it day after day.
Nathan Einkorn is the broker/owner at QuickStart Lending, a service that matches would-be home buyers to their ideal mortgage rates with an emphasis on superior customer service and maximum convenience.
On this episode of the Loans on Demand Podcast, Luke and Nathan break down the big career shift that put Nathan directly in the middle of his purpose and newer, more effective ways to get his message across, why follow-through and an abundant mindset are so critical, and the reading list recommendations that have made both Luke and Nathan the industry standouts that they are today. Tune in for a shot of pure, un-sugarcoated advice that will transform your business if you run with it.
What You’ll Learn:
- What clicked differently for Nathan when he began taking on the risks involved with making a real investment in his personal and professional development
- Why the attitude of the people you surround yourself with matters, and how it contributes to (or hurts) your own success
- How simply being willing to pick up the phone whenever it rings pulled Nathan ahead of the rest of his competitors who shut it down at 5 PM
- And much more!
Favorite Quote:
“I'm going to give you every tool, I'm going to tell you all the mistakes, I'm going to tell you all that stuff. But what a lot of people don't realize is, you can't go from A to Z. The steps in the middle are so important.”
- Nathan Einkorn
Connect with Nathan:
QuickStart Lending
How to Get Involved:
ParagonDMG.com
If you liked this episode, visit the show page on Apple Podcasts and leave a rating and review - your feedback is very much appreciated!
What's on your mind during important calls with prospective customers or colleagues who might bring you more business? If you've got a lot of sales tactics and tricks floating around in your head, forget them—time to bring something a little more fulfilling to your interactions.
Adam Hires is a pillar of the loan officer industry. He serves as the joint owner at Genius Loan Officer and a retail sales manager at Sierra Pacific Mortgage Company, the leader of the Hires Team, and a coach for countless up-and-coming entrepreneurs and loan officers.
On this episode of the Loans on Demand Podcast, Luke and Adam dig into the formula for exceptional sales conversations based on genuine connection and the needs of your prospect, setting boundaries to boost your efficiency and focus, and building relationships that benefit everyone involved (without making anyone feel used). Listen in for an interview that will give you a unique perspective on the give-and-take of a good working relationship.
What You’ll Learn:
- What Adam did to differentiate himself from the rest of the loan officers in the industry and gain some momentum from day 1
- How to get all the business you could want without having to "beg" for it, and why events will be your best friend
- Why money isn't the motivator behind Adam's desire to teach and guide and lend his expertise
- And much more!
Favorite Quote:
"You go down that path, and now you have real dialogue. You’re having real conversations. And that's what it's about always. Sales and, being a great loan officer, should be a love language, not a, you know, 'Me against them, I'm tricking them, I'm going to beat them over the head with my solutions.' Can't be that way."
- Adam Hires
Connect with Adam:
Adam@hirescoaching.com
How to Get Involved:
ParagonDMG.com
What makes a loan officer thrive? We all look up to industry idols or favored mentors, and we usually imagine that they built their success on some secret strategy or tool that we haven’t mastered yet. But the key to all that prosperity is usually much more straightforward: they just made themselves irreplaceably valuable.
After a short semi-retirement, Casey Knowles realized that he would have to change his entire approach to succeed in today’s mortgage business. Starting solo, Casey began picking up loans where he could and quickly built an elite team of loan officers that helped him take his business to unforeseen heights within a year.
On this episode of the Loans on Demand Podcast, Luke and Casey dive deep into how Casey took his business from no resources, contacts, and traction to $100 million a year. The way to good agent relationships is shutting down your ego long enough to figure out how you can give to your people (and what you can learn from them) and strategies to help you focus on simply getting a loan every day. Listen in to redefine the word “value” in your business so you can start giving actual value and reaping the rewards.
What You’ll Learn:
- How Casey created the value he needed to forge lucrative real estate relationships from the ground up
- What Casey’s mentor taught him about cultivating a healthy relationship with your work and finding the right “who” to help you reach your goals
- Why finding buyers (however you have to do it) is one of the most valuable actions you can take to kickstart your business’ momentum
- And much more!
Favorite Quote:
“The right attitude when you meet somebody, I’ve found, that works every single time - as soon as you meet somebody, you start figuring out, “What can I do to help this person out?” Because I feel that if I'm always thinking like that, I don't think anybody can replace me. Because if I am providing value all the time, like, it would cost them money to get rid of me.”
- Casey Knowles
Connect with Casey:
The Casey Knowles Team
How to Get Involved:
ParagonDMG.com
More real estate agent appointments = hours of work added to your calendar...right? Well, only if you're doing it the hard way. But the brightest minds in real estate know there's a better method.
Michael Mann is a loan officer with an 18-year career under his belt, the head of the Michael Mann team, the author of 9 Figure Blueprint, and the creative mind behind the Million Dollar Loan Officer program. His strategy for gaining visibility and streamlining operations continues to add freedom and prosperity of epic proportions to the lives of loan officers everywhere.
On this episode of the Loans on Demand Podcast, Luke and Michael discuss the strategy Michael used to saturate his marketplace and meet with an unbelievable number of agents with minimal effort, how that strategy became the Million Dollar Loan Officer program (plus why the program is your gold mine), and the doors that open when you learn to be a little bolder. Listen in to get in on a life-changing new way to grow your business exponentially without spending 24 hours a day by the phone.
What You’ll Learn:
- How Michael's premature infant daughter became his biggest inspiration to fight through the toughest years of his business and his life
- What an effective team that makes your life easier looks like, how to pick the people on that team, and what the returns can be when you do
- Why the time saved by the Million Dollar Loan Officer program is never just time saved - and what just one more transaction could mean for your goals
- And much more!
Favorite Quote:
"We came up with this methodology… to get more real estate agents in three months than most LO's will get in three years. But the thing I'm most proud about, the caveat of it is, is to do it in less time. Do it in way less time."
- Michael Mann
Connect with Michael:
Million Dollar Loan Officer on Facebook
MillionDollarLoanOfficer.com
How to Get Involved:
ParagonDMG.com
If the content you show the world is meant to tell potential clients who you are, how do you decide what to show them? Do you keep the focus on your business and what it can do for them, do you focus on your personality, or do you develop a different personality entirely? It may surprise you, but the best way to establish yourself as a leader is to simply be yourself.
After the financial calamity of 2008, John Smith pivoted away from his previous career as a loan officer within a small bank to give 100% to creating his mortgage and loan business in the real estate industry. Now known as “The Mortgage Smith,” John continues to thrive alongside his team, and he shares his wisdom as an author and the host of the Real Estate Insiders Podcast.
On this episode of the Loans on Demand Podcast, Luke and John cover the moment John decided to go all-in on his business and the marketing strategies that led to him to incredible success when he did, the highs and lows of building an authentic, powerful brand that stands out as an industry authority, and how getting away from the “grind” mentality and finding the right team members will change the way you do business for the better. Tune in for an interview featuring nothing but the truth about building lasting prosperity that fits with your unique vision.
What You’ll Learn:
- How the 2008-2009 financial crisis forced John to turn his life upside down - and why he’s endlessly grateful that it did
- What John builds into his day to keep positive, growth-focused, genuine messages flowing into his mindset and out through his marketing
- Why developing a mindset and an overall brand that alienates certain people is the best thing you can do for your business
- And much more!
Favorite Quote:
“If you want to push to be a leader and attract people, first of all, you can't be a leader unless someone's following you… to attract people and to lead them, you have to have a powerful message, you have to have a powerful brand, and you have to be very committed to it.”
- John Smith
Connect with John:
Real Estate Insiders Podcast
How to Get Involved:
ParagonDMG.com
Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage.
The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originators struggling to market themselves in mind. Now, Hammer teaches industry professionals how to keep a steady stream of leads in their business.
On this episode of the Loans on Demand Podcast, Luke and Hammer cover the challenges of building and marketing a loan origination business before the convenience of Google was available, how online reviews play a huge role in bringing leads to your business, and strategies for independently owning your online presence, no matter who you’re working for. Tune in for an interview that lays out valuable visibility tactics for any originator looking to get ahead online.
What You’ll Learn:
- Why you’re leaving money on the table unnecessarily if you aren’t leveraging direct-to-consumer channels
- What to know about when to ask your customers for a review - and where to display the reviews once you’ve got them (yes, it matters)
- How collecting helpful reviews from the right people can open the door for lucrative relationships down the road
- And much more!
Favorite Quote:
“If I were to give people any advice, I would say you want to own your reputation, you want to own your online presence. You don't want your company to own your reviews, you don't want Google to own your reviews. You want to make sure that you have them all.”
- Hammer J. Helmer
Connect with Hammer:
OriginatorSuccess
How to Get Involved:
ParagonDMG.com
What’s the best way to rise to the top of a majorly saturated market? You could try a lot of fancy tactics and expensive marketing - or you could be visibly yourself, put in the hard work, and proactively learn from the people around you.
Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City through Madison Mortgage Services, Inc. Now, Sean continues to grow his brand and his success story on a firm foundation of honest content and a strong commitment to the buyers he serves.
On this episode of the Loans on Demand Podcast, Luke and Sean discuss what it takes to grow your business as a loan officer and build up the right reputation, gaining major traction online with content based on who you really are, and the importance of simply getting in front of people. Tune in to add a few more brilliant tools to your real estate toolbox.
What You’ll Learn:
- What Sean routinely does for his clients, his colleagues and himself that makes him stand out among the loan officers around him
- Why the best loan officers focus on selling the monthly payment above all else when they sell a home
- How Sean’s relentless curiosity, combined with his wife’s skill sets, made him a dangerous competitor
- And much more!
Favorite Quote:
“When people see who you are and you're not faking who you are and people see that, they notice it - don't think that they don't notice it. They do, you know... because they hit you up immediately. And guess what? You don't have to sell it, because they trust you, because they saw you already and they know how you are. They know everything.”
- Sean Caufield
Connect with Sean:
How to Get Involved:
ParagonDMG.com
When was the last time you stepped outside of the traditional marketing methods of your industry? Whether you're just starting out with video content or you're ready to try a new platform, the key to making it work is keeping your identity at the center.
Rebecca Richardson also known as "The Mortgage Mentor" is a legendary mortgage lender in Charlotte, North Carolina who specializes in simplifying the lending process for her clients and creating dynamic content to spread vital information and boost her brand.
On this episode of the Loans on Demand Podcast, Luke and Rebecca cover the process (and necessity) of becoming your most authentic self in your own marketing, matching the right media platform to the strategy you want to use to get information to your audience, and the specifics of how she plans, creates, and distributes her unique video content. Tune in for an interview that will give you an entirely new perspective on content strategy with your own individual twist.
What You’ll Learn:
- How Rebecca closed the gap that technology has created between her and her clients to help them know, like and trust her instantly
- Why video-only platforms like TikTok, as engaging as they are, aren’t always an effective tool to get your message out
- What you need to know about how content gets seen and recommended to people through algorithms on social media platforms
- And much more!
Favorite Quote:
“You should be yourself in whatever medium that is...if that's video on Instagram, or if that's video on TikTok or whatever, find some other lenders, find some other people that are in your field. Follow them. See what they do. Reach out to them - most of us are, you know, fine to collaborate and do all of that - and then start creating, just start creating. Because if you don't create, if you don't put that message out there, people can't see the real you."
- Rebecca Richardson
Connect with Rebecca:
RebeccaRichardsonMortgage.com
How to Get Involved:
ParagonDMG.com
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short.
Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves.
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
What You'll Learn:
- What hiring a VA has done for the growth of Reed's business - and for his own bandwidth
- How to filter your leads to zero in on only the people you want to work with, simply by being yourself
- Why hiring the people you need before you need them is the best move
- And much more!
Favorite Quote:
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'"
- Reed Letson
Connect with Reed:
Elevation Mortgage
How to Get Involved:
ParagonDMG.com
Mark’s personal belief is “There’s more in giving than receiving” and this has become the belief system in Ensource Financial which helps him grow his company every year. Mark’s company is continuously growing because he is giving more not only to clients with the lowest rates, transparency, super speed, and efficiency but also with his realtor partners.
On this episode of the Loan on Demand Podcast, Luke and Mark talk about the formula on how to build the company that you want and how to continuously grow your business. Tune in for an interview that will give you an insight into how to change the course of your business to success.
What You'll Learn:
- What you need to know before going to a loan officer
- How Mark continuously growing his business with the help of virtual assistants from overseas
- Why building a foundation for actual sustainable growth is important to maintaining your business profitability
- And much more!
Favorite Quote:
"I think the key to success is, for anybody and anything that they do is persistence. So effort overtime equals anything you want in life."
- Mark Cruz
Connect with Mark:
If you need the BEST loan in the state of Florida call me at 305-785-4442
Ensource Financial
How to Get Involved:
ParagonDMG.com
Having a process is essential. Trust the process. If you stop the process, you are stopping the result.
On this episode of the Loan on Demand Podcast, Luke discusses the six steps to a perfect sale and the ways on how to effectively manage a loan business. Tune in for an episode that will help you learn some sales tips.
What You'll Learn:
- What are examples of a good sales process and why is it a key to infinite growth
- How interrogation is different from digging deep
- Why it is important to ensure that you have a positive attitude towards your clients and how it makes a difference to your transactions
- And much more!
Favorite Quote:
"Just go straight to the point. I'm a big fan of building a
relationship because if you build trust in a call, it's much
easier for you to move forward."
- Luke Shankula
Connect with Luke:
ParagonDMG.com
No one is perfect and everybody makes mistakes. However, we can always learn how to correct our wrongs. After all, we learn from failure not from success.
On this episode of the Loans on Demand Podcast, Luke discusses and identifies the three major mistakes a loan officer can make through his career. Tune in for an episode that will educate you on how to operate your loan business correctly.
What You'll Learn:
- What is a broken system and why is it a huge obstacle in achieving success in a business
- What are the values a loan officer must possess for them to become an effective loan officer
- How to attract people and why it is necessary that one should only attract the right type of people to get involved with your business
- And much more!
Favorite Quote:
"Stop thinking that online leads don't work. Realize that with the right systems, angles and approach, online leads and online marketing is the number one way that you can continue to grow your business consistently".
- Luke Shankula
Connect with Luke:
ParagonDMG.com
Are you in search of a podcast that will improve your knowledge of the loan industry? Worry no more because you’ve come to the right place!
Luke Shankula has always been passionate about the loan industry. His perspective is to bring on high performing loan officers, coaches, build teams, scale business, and systemize processes.
On the first episode of the Loans on Demand Podcast, Luke discusses why he decided to start with this podcast, its foundation, and how to create new ways to get direct with customers. Tune in for an episode that will help you improve your business processes.
What You'll Learn:
- What Luke aims to achieve and what are the main topics to be looked out for in this podcast
- How creating new systems can enhance your business and what are the things you should consider in doing your new system
- Why you should only consider talking with people who show interest in your business
- And much more!
Favorite Quote:
“Systemize your business by using systems and technology. We set off on a journey to create that process. I am passionate about helping loan officers systemize their business, to use leverage so they can work less, make more money, have more leverage on their relationship, and get the life they dream of.”
- Luke Shankula
Connect with Luke:
ParagonDMG.com