Selling Disruption Show: Recent Episodes
Mark S A Smith
With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”
Your intellectual property is meant to be protected. If you don’t protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot trouble when it comes to intellectual property.
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who’s potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.
Stop saying that you’re the best when making a sales pitch. Stop saying that you’re selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, differentiation around what you sell, and differentiation around how you sell. Lee Salz, author of the book Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want, shares how you can disrupt sales by creating unstoppable differentiation. Learn the importance of researching and exploring the triggers, the events, or the happenings that will lead someone to explore your type of solution. The key is how you can be meaningfully different right in that first conversation or you’ll never get the meeting.
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Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure.
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Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of email marketing. Doug shares the three big lies around email marketing, debunking the idea that it is dead, doesn’t work, and is illegal. He also talks about some email marketing strategies and how to approach them – from the welcome message to a video on your landing page. Learn how to find lists and write an email that connects with an audience from Doug.
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The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the past. Questioning data and challenging design thinking, Tracy has brought about the importance of actually listening to the market and the concept of intentional invention. She digs deeper into this while sharing some tips and insights on how and why disrupting product design could grow your company in the future.
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Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of creating that churn into a positive experience for your company. He talks about the untapped power of negative churn – of two negatives creating something positive. He explores that deeper as he lays out some scenarios that you could implement to take make use of your existing customers rather than focusing on the ones who left. He gives out four ways that you can grow revenue from this situation.
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Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean that you have to take advantage of this opportunity. Kathleen Hessert, CEO of Sports Media Challenge, with Rani Mani from Adobe join together to talk about the importance of Gen Z to businesses. They get down to the common misconceptions people think about this market and break them, revealing a much more powerful, curious, and inclusive generation who takes part in having a greater social impact.
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It may come as a surprise, but most people don’t know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our customers buy for their own reasons, not for our reasons. It’s so important to have the outside experience looking in and asking the stupid questions to understand what our customers are up to. Marketing and lead generation expert Terry Pappy has been looking at marketing and integrating that with business development for decades. Her clients include big organizations such as Marriott and AAA and other great things. She says the B2B customer wants their vendor or resource or whoever is providing them with the service or the product to know their business. Terry shares some tips on how to powerfully connect with new customers to help them people figure out where it hurts and then provide the support to get through those pains that we call business.
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A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need to look inward and figure out what you stand for and what you’re good at. Then you need to look at your foundation and look at your mission, your purpose, and your vision. Where are you going with the organization? What is the promise that you make to your customers as well as employees? Discover the essential steps to figuring out what your brand is, and learn how you can differentiate yourself and stand out in the marketplace.
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The Internet of Things, or IoT as kids call it these days, is so disruptive. We’ve got things now like Alexa, smart appliances, the Amazon Dash Button, and apps like Yummly that will prepare your meal for you. The IoT, as far as household appliances, is starting to reach a place where it really makes a lot of sense. Part of our job as executives is to figure out the technology and exploit it in a way that our current customers are going to say yes to. Chris Voss says the IoT can be an interesting challenge. We’ve got a lot of different things to think about like how do we use it, how do we make money from it, and how do we secure ourselves from it? More importantly, part of the question is what does the IoT bring to our lives? Chris is a powerhouse in the world of podcasting and social media. He shares his insights into the world of the Internet of Things which has a massive impact on how we are going to be creating and consuming data.
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When your business is in growth mode, the path that you obviously have to take is outsourcing. It is part of the tenets of the executive strategy skills to create a business that scales with business cycles. Evan Green talks about how you create a scalable business so you can grow without disruption, at the heart of which is outsourcing. As someone who has been in the business process outsourcing for 33 years since 1985 and now the Founder and Chairman of Personiv, Evan has learned some great insights about outsourcing. He outlines the reasons why people outsource and how it can benefit the company to more success.
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John Boyens, sales productivity expert with 22 years of experience as a sales executive, shares his knowledge on sales management strategy to get deals done. Giving a peek of his book, Creating a Productive Selling Zone, you’ll find how it’s more than just the art of selling but the science of it. He talks about how to manage a sales team and hiring the right people, emphasizing the importance of asking the right questions. Putting forward his own thoughts on the best person to bring on board, he talks about the characteristics of an ideal team player as well as the next steps a sales manager needs to take. He also covers topics about the appropriate level of inspection timing and the cycle. Finally, he rounds up the discussion by identifying how to get somebody engaged and be held accountable.
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What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or a three-month goal because the industry changes so much. TV and radio host and bestselling author Tony Durso looks at it like a giant inverted pyramid and developed the vision map. He has a unique way of approaching business which he talks about in his book called The Vision Map: Beat the Odds for Your Business Success. Tony take us through his 40-page book and shares how creating your disruptive vision can be the start of the best day of my life.
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Budgeting is a very important component of every business, yet it is often overlooked. Dr. Paul J. Pavlik has seen this problem as a businessman and an analyst of healthcare practices and other entrepreneurial businesses. Giving fresh insights, Dr. Pavlik talks about something that has never been discussed – the importance of financial acumen to creating a disruptive business. He believes that a business must be salable at any point in time, therefore it is important to know the numbers. He also touches on the need for leaders to have financial reports in order to have a forward view. This executive forecasting helps answers the two important questions of today’s business: “what if” and “what next.” Dr. Pavlik shares an approach that will help put together the budget and the forecast.
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Executive podcasting is the modern media and the statistics will show you that. It amplifies not only your message but also your brand as a whole. If you’re an executive who’s not doing podcast now, then you’re missing out. We’ve got Tom Hazzard to talk about everything about podcasting and how it greatly impacts the business and the dynamics in social media. He is a podcast expert and host who has produced more than 500 episodes. He tells you why you need a podcast and how it is part of the executive brand in creating a public persona. Learn all these things ad well as the process of producing one, launching it, and making it a success.
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The business is only as good as its people. The more your team fits the role they play in the company, the better they can perform. So it helps to know what their passions are in order to delegate them in areas where they are most effective. A believer of this is Jamison West, CEO of Teamatics—a company that seeks to align corporate requirements with the competencies of their people. He shares his story on how he made that transition from an entrepreneurial organization to a grown-up company. Putting forward the importance of aligning your team’s skills and competencies to their job, he urges companies to create inventories of not only their products and processes but the people as well. He shares the three steps of his system at Teamatics that offers valuable insights on growing your business—clarity, understanding your people, and transparency.
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Communication is very essential to business. It is what binds clients and customers. Yet, many still don’t know how to move out of their dull communication practices, which often hurts the business’ potential. Jill Schiefelbein is a business communication expert, author, and keynote speaker. She discusses about the dynamic communication strategies that you would use to disrupt the monotonous industry. Providing insights about the need for authenticity, she talks about how it makes people stay with the business. She also differentiated listening for information and listening for transformation while giving her thoughts on the value of pricing.
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When business owners think of brand, they immediately associate it with their businesses. However, as most people know, businesses do business with the people within it. Brian Basilico counteracts that. Brian believes that brands should be personal. As a marketing expert and founder of B2b Interactive Marketing, he breaks down how to do personal branding and why it should be at the center of your marketing campaign to attract clients and customers. Brian lays down the things that hold businesses back as well as the ways to overcome them. Learn some great insights and tips on how to discover your own personal brand and how to showcase it to the world from Brian.
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True success does not happen with just one person. It is partly because of the people behind them; for executives, it is their executive assistant. Executive assistants play a crucial role in being the gatekeeper of executives. They are the ones who keep it all organized in the midst of all the chaos. Carmella Siravo is a true believer of the value of executive assistants. Being once in their shoes, she now helps both executives and their assistants to maximize their potentials and achieve more goals in the process. She gives the three elements you need to have when it comes to working with and as executive assistants. Also, she provides tips for executives on how to look for an executive assistant that is good and professional at their job.
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Technology and the way online marketing work are always changing. Keynote speaker and digital media consultant Patrick Allmond talks about the five levels of digital marketing which has impacted the way that we go about marketing ourselves to the world through digital media. He enumerates it as the different levels of disruptive digital marketing as such: you’ve got to have a website which is up to date, you’ve got to productize your knowledge, you’ve got to generate leads, create consistent content, and then buy ads to drive traffic to your site. Learn about all these in detail so that you can put this stuff into action and produce wonders for your business.
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Everyone’s been talking about tech disruption for twenty-some years now since The Innovator’s Dilemma came out. However, there’s another order of disruption happening and that is the customer experience disruption. We’re moving to this place where people don’t just want to have experiences of feel good, they want to be transformed. They want to become different better people. They want to change their self-identity. That disruption, regardless of technology, service, product, is a lasting change. We used to look at the whole idea of disruptive technology as essentially about creating new features and lowering prices. Tony Bodoh, co-author of ProphetAbility, says we’re no longer competing on those issues anymore. We’re now competing on the experience a person is having and how you move them from point A to point B to point C so that they become this different person. Tony says the key thing to knowing what your customers want to buy next or where they’re going to be in the future is understanding who they want to become. That will lead you down a path of creating differentiation compared to your competitor, and ultimately giving them not just the experience but especially the transformation they’re looking for.
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How do you get innovation into your organization from the bottom to the top? It’s easy to get it installed at a single level, but implementing innovation culture across the entire organization is near to impossible. Bo Pelech and Andreea Ciologariu’s innovation program helps companies make a rapid path between what they’re doing today and implementing innovation for the future, which means disrupting your market and but prevent being disrupted. Bo and Andreea are both associated with the University of Toronto and the Rotman Global Executive MBA Program there. They talk about the origin story about their program, recapped the Three Horizon model, and tell what it takes to implement innovation and create a winning corporate culture that attracts, retains, and develop.
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People want to do business with companies they can trust, that they like, and that they feel good about. A lot of that is based on the personality of the executives that represent those companies, the executive person of interest. You look at a Richard Branson with Virgin Airlines. People like to do business with Virgin because they like Richard Branson. That’s the power of an effective personal brand. We see this personal brand mattering more and more for companies these days in terms of market share. It’s the same as small businesses. You don’t have to be out there and be the public face of your company if you’re the CEO, but there are great opportunities if you dive into that. Even with small businesses, there’s an amazing opportunity for somebody to go out, talk about their company, become a personal brand and use that to grow their business. Josh Steimle, founder and CEO of MWI, an international digital marketing agency, says that’s how he grew his business. Josh teaches on how to become an executive person of interest and the importance of personal branding to scale your company and attract top clients.
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Many times, people purchase training programs then lose track of them and realize later on that they hardly completed any of them. Coach, writer, and business genius Mitch Russo had the exact same story, which led him to develop the Results Breakthrough Network strategy of teaching people how to get things done, including some big hairy ideas. Mitch’s mission in creating the program is to work with people who own courses, programs, and masterminds so that they could pair people up in the program as it’s starting instead of having them find each other later. The premise of the software is that people who are better trained finish the courses, and people who finished courses buy more courses. Mitch talks in detail about his whole new mission.
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Your mindset has a massive impact on your success as an executive. CEO Kelly Resendez shares her insights on the mindset required to excel in today’s business environment.
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What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode.
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If you have a team, you’re probably are leading them remotely. If you don’t do it right, you’ll be disrupted. Leadership guru, Kevin Eikenberry shares practical and brilliant insights from his new book, “The Long-Distance Leader.”
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Your mindset determines if you’ll disrupt or be disrupted. Mindset expert, Marilyn Sherman shares powerful insights from her latest book, Is There a Hole in Your Bucket List?
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Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners.
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Discover what buyers need to say “yes”, how to approach your market for maximum profit. You’ll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation.
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You’ve just retired from your career. You decided to start a company. You’re now self-employed. Now WTF? Mike Kawula discusses the three things you must do to succeed and a simple four step system that will make you a success as quickly as possible, disrupting your competition, and winning.
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The bad guys want your assets, for many nefarious reasons, and the odds are good that if you’re approaching security the way that most companies are, they’re going to get them. You might be thinking, “Not me!” Yet the gap between a breech and when it’s detected is typically hundreds of days and sometimes years. Yet, the bad guys may be the least of your concern when it comes to asset protection. With forthcoming technologies, changes in business models, and cultural shifts driven by Millennials, new gaps and threats appear daily. In this enlightening, entertaining, and pragmatic conversation, you’ll review what you know with some new twists, identify new strategies to manage security, and discover new ways to message these ideas to your executives and employees.
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Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way.
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Without constant communication with your community, you’ll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar’s number, and how to engage with your community in this wide ranging conversation.
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With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent.
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Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology.
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Getting your sales presentation right becomes a challenge when you offer a complex product line to many different buyer personas. Tony Goodchild discusses the approach he’s developed to make sure that you and your team deliver the perfect sales presentation every time to every person, and get metrics on what’s working and what needs to be adjusted.
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Artificial Intelligence radically affects every industry, nearly every job, most likely including yours. In this forward-looking conversation with author Lasse Rouhiainen, you’ll gain insights about what AI will do and how you can stay ahead of the disruption curve.
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Do you REALLY know what your customers want? It’s a moving target and if you don’t meet their wants and needs, they’ll move on to another vendor. Stephen Hewett, inventor of the Net Customer Needs Score shares how to identify what customers need, how to stay ahead of your competition, and how to disrupt and avoid disruption.
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If you don’t have a plan for cybersecurity, you’ll be disrupted. It’s not a matter of if, but when. Jonathan Goetsch, CEO of cybersecurity company US Protech shares the four things an executive must do to defend against the bad guys that want to take you out.
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Discover the five elements that point to big disruptive billion dollar ideas from engineer and systems thinker, Perry Marshall. You’ll learn how to use the 80/20 rule to predict what customers to target for guaranteed success. You’ll want to listen to this show over and over again to dig out the gold nuggets.
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What’s working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can’t be an entry-level position, why it’s about your story, and working on your personal brand.
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Telling a story creates a powerful connection with your customer and your team. Sarah Victory, story and performance coach, shares how to structure powerful leadership — leader’s legacy story — and sales — the drop in story that connects and transforms. You’ll discover the exact formula to build and deliver winning stories, every time.
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Humor is power. Done right, it is the fastest way to build trust, create a common bond, and turn around a difficult situation. Neuro-humorist, nurse, and Forbes Books author Karyn Buxman shares her research in how humor impacts the brain and affects leaders, employees, and customers. Discover how seeing funny beats being funny and the five humor landmines to avoid to make humor work safely.
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Communities and causes drive new commerce, disrupting the way we do business. David J Lowe shares his insights and ideas based on how he grew an international brand from nothing to running an A-list event at Dodger Stadium with Jimmy Kimmel and Clayton Kershaw, and how he now applies his ideas to bringing co-living spaces to the US. You’ll get lot’s of great ideas from this show.
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What you can’t see coming will disrupt you. What your competitors don’t see coming will disrupt them. All organizations have cultures that promote blind spots, which ultimate leads to failure. Innovation comes from eliminating those blind spots. In this idea packed episode, Internal Consulting Group practice leader, Gerry Purcell discusses the five major executive blinds spots to innovation, how to plan for the future, and five ways to deal with rapid change.
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Relationships and community building allow you to survive the disruptive onslaught from Amazon and other massive retailers. Ted Rubin shares his insights on effective marketing and creating community to thrive and grow your business even in the face of market disruption.
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When you put your data in the cloud, hoping for the best isn’t a good strategy. You add a new level of risk to your business. Technology attorney, Mark D Grossman discusses cloud contracts and what businesses large and small must consider to prevent disruption. You’ll also learn about contract negotiations and important business legal concepts.
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What happens when you build a company to $10 million and then crash and burn $1 million? You learn how to disrupt and survive disruption. Jim Brown shares his journey and wise insights, and a few powerful sales ideas. Every entrepreneur and want-to-be entrepreneur must listen and learn.
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When you have five star reviews and your competition doesn’t, you win. Tony Bodoh, a master at helping companies engineer five star reviews, discusses why they are so important to your business success, and what you and your team must do to earn them. In this powerful discussion, you’ll get a whole new appreciation for reviews, what they mean, how to interpret them, and how to get them.
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If you’re going to disrupt, you can’t use antiquated methods to motivate and manage your team. The biggest offender: the annual review process. More people leave a company after their annual review than at any other time. Noah L Pusey of the Ripple Crew discusses a better method that brings massive benefits to you and your team. If you manage a team, this is a must-listen episode. And learn why a free software trial is a counterproductive marketing idea.
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How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like The Bronx Zoo/Wildlife Conservation Society, Jackson Hewitt, TradeStation, Online Trading Academy, National Jewish Health, Recovery Centers of America, and Sallie Mae, you’ll learn about what creates a mindset that keeps on disrupting.
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Stop hustling gigs and start building a disruptive business. You can’t disrupt if you’re just chasing down the next customer. Money maven and author, Joel Block shares insights from his three decades of business on how to build a revenue octopus to take all the money possible off the table and still have a happy customer.
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The Millennial generation resists the values and norms of the Baby Boomer generation. They are the most disruptive force in the business world, changing markets through transforming values and redefining what constitutes success. Natalie Elisha, author of The Millennials Guide to the Universe discusses how to embrace the disruption to thrive and profit.
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All disruption starts with creativity. In this conversation will million-book selling author, Gregory Godek, we talk about how he disrupted the publishing market and how to use his creative techniques to disrupt your market.
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Without true and sufficient data, you can’t make good decisions and you can’t disrupt. Robert “Bud” James discusses determining if information is true and the impact of false data. In this fast moving and insightful conversation, you’ll get new ideas about avoiding false data.
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When introducing a disruptive product to the market, what’s the fastest way to get it moving? In this wide-ranging conversation about selling B2B and B2C products, Doug Garnett, founder of Atomic Advertising, discusses his experiences selling disruptive products ranging from supercomputers to screwdrivers and cooling cloths. Get ready for insights on how you can sell more of your products.
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The biggest business risk is execution failure, having the wrong people in the wrong place, preventing success. With the most downloaded episode, Chris Stark is back with more precise insights on deploying disruption. This time we talk about how to select the right people and put them in the right roles to guarantee execution excellence.
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When selling to your local market, you must use new, disruptive ways to grab customers. Erik Stafford, Stafford Marketing shares his insights in creating remarkable, disruptive marketing for clients selling to their local market. Discover how you can take out your competition by being ethical, powerful, and clear in your messaging.
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Want to make your business the best it can be? Think about selling it. Bo Burlingham, 25-year editor at large for Inc. Magazine and contributing writer for Forbes, shares his insights from a lifetime of studying companies and the disruptive success lessons learned from owners selling their company. An extra length show packed with stories and insights to make you money and keep you happy.
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Disruption hits every industry, including entertainment. Kevin Burke, with more than 4,400 performances of the Broadway play, Defending the Caveman shares his insights into the future of entertainment, retail, and business. You’re going to love his stories and insights on holding a customer’s attention.
More about Kevin from Robin Leach: Celebrity Insider.
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How can you create a predictable flow of prospects for your business? Marylou Tyler, co-author of Predictable Revenue and Predictable Prospecting discusses how you can repeatedly and scalably generate conversations that build your business. If you’re responsible for revenue in your company, you owe it to yourself to hear this conversation.
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Surviving disruption prepares you to disrupt. Nick Ruiz began investing in real estate when he was 18, made millions, and went bankrupt in 2008. He rebuilt his company and now shares how you can be a resilient business person. Learn the attitudes and tools to survive disruption and serve up disruption.
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There’s a direct correlation between your ability to disrupt the market and your company’s business value. John Warrillow, author of Built to Sell and The Automatic Customer discusses how to engineer your company’s value and build a company that disrupts the competition. If you’re a company founder or owner, or want to build a valuable company, you must listen to this show.
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Executive leadership determines the level of market disruption. Two Men and a Truck CEO, Jeff Wesley shares his insights and stories about how he and his team grow their business at 17X the transportation industry average by continuously disrupting how their business operates.
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What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.
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Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.
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Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.
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If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.
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Teach customers how to sell and support your products so they make money and you dominate your market. Mitch Russo discusses how you can recruit and certify an army of salespeople and support staff from your customers to disrupt the market. Learn about this powerful business model before your competitor does.
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A company in crisis creates the same stress on executives and their team as being stranded on a mountain in a blizzard. How can you survive the disruption? Jonathan David Lewis’s new book, Brand vs Wild discusses how to survive disruption and how to serve up disruption. Discover the seven elements that cause companies to be disrupted and counter disruption.
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Understanding how finance works and turning it to your advantage creates disruption. Venture capitalist, syndicate fund developer, and Bullseye Capital CEO, Joel Block shares his insights on successful business, innovative fundraising, and money.
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If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.
The source of the conversation about the CXO role is based on work of Chris’ colleagues, Gary Tomlinson and Miles Kierson from their book Discovering Execution.
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A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improves your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.
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Can you really sell with Twitter? Yes! And Mike Kawula tells you how. You’ll discover how to use Twitter right by being choosy about who you follow, how to engage with them in a meaningful way, and how to build your business brand with Twitter. You’ll learn how Twitter helps you sell at a moment when your buyers are not resistant to your message. And learn about new Twitter capabilities that are disruptive game changers.
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How can you develop high-performance sales teams that disrupt the market for complex, high-consideration, disruptive products? Dr. Janice Presser discusses how to create living teams that can do just that and why a successful teaming strategy must be based on the leadership style of the team leader.
Teamwork expert, Dr. Janice Presser, CEO of The Gabriel Institute, is a behavioral scientist and the architect of Teamability® – a completely new technology that measures how people will perform in teams. Dr. Presser has been engaged in the research and development of talent science and team analytics for over 25 years. She is the author of seven books, including the forthcoming, Timing Isn’t Everything. Teaming Is.
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How can you create instant sales credibility? Write a book! Guest, Mitchell Levy discusses how authorship creates authority, putting you in a power position with your customers and disrupting your competitors. He describes how to create an impressive book fast, he’s published more than 800 books by 300 authors. He shows how you can write your first book in eight hours. (My first book took five days.)
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How disruptive can humility really be? Mary Remon posted on LinkedIn “…How do you think we can stay humble and still promote our value? Is it possible to do both?” and received more than 7.5 million views, tens of thousands of likes, and 4,000 comments. In this episode, we discuss how, surprisingly, humility is critical to disruptive selling, especially for big-ticket items.
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How can you disrupt your market by using crowdfunding, such as Kickstarter or IndieGoGo, to launch a new product or extend your product line? Crowdfunding marketing expert Eli Regalado tells you exactly how in this show. You’ll learn what you must do first, what doesn’t do well with crowdfunding, and the steps you can take to have a 90% probability of a successful product launch.
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Disrupting your market demands a team of people who can disrupt. Is your HR team up to the task? In this powerful interview, cutting-edge HR guru, Stephanie R. Johnson shares her insights on how to use human resources to generate your sustainable and scalable competitive advantage. You’ll discover how to disrupt HR for a better, more profitable company, aligning with your sales and marketing goals, and some key insights about how to motivate your younger team members to be all in.
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How can you use integrity and accountability to create positive disruption in your market and in your business? You’ll learn from Dr. David Gruder the four critical elements that foster an environment where your customers trust you to deliver, creating a compelling competitive advantage, especially with executives.
Dr David is widely recognized as a highly regarded speaker, trainer & executive coach in the areas of leadership, entrepreneurship, organizational development, and personal development.
He has authored The New IQ: How Integrity Intelligence Serves You, Your Relationships, and Our World, and Transcendent Thought and Market Leadership 1.0 with Bruce Wright, along with other books and publications.
Get more information at:
www.DrGruder.com
www.HijackingofHappiness.com
www.TheNewIQ.com
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Eighty percent of marketing initiatives fail on the first attempt driving 96% of American businesses out of business within 10 years. And it’s totally unnecessary. In this episode, you’ll hear from G Leavitt, a marketing scientist who reveals the five reasons why marketing fails and how to fix the problems forever. If you don’t get these five elements under control, you’ll never dominate your market. Listen and you’ll immediately improve your ability to find the right customers to grow your company.
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Doug E. Brown is press release writing, editing and online distribution expert. He has been involved with public relations and internet marketing for more than 20 years. He founded Newswire, and if you have done anything in the world of media or press releases, you’ve used Newswire. We talk about how he has disrupted the world of media releases and about his strategy using LinkedIn to completely disrupt the sales process.
Doug is currently the Editor-in-Chief of Newswire Network (www.newswire.net) a news and press release distribution website. Newswire is a Google News partner site.
Doug is also the author of many books and articles, including the best-selling book “Write a Great Press Release” a guide to creating a press release that will be published, re-published and read by your target market. This book is now available to Kindle Unlimited readers free of charge, or it can be purchased on Amazon/Kindle.
Doug is also the author and developer of “PressRoom”, a WordPress Plugin that allows any website to create a proper press room, or news page on their own website. This plugin is free to download at www.wordpress.org.
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The disruptive future is coming faster than you can imagine and many businesses won’t survive the changes.
Face it, in the world of technology, your knowledge has a lifespan of about 18 months. And that’s shrinking fast.
Even if you don’t run your own business, to stay ahead of the game, you’ve got to learn and unlearn faster and you’ve got to chose a path that takes you where you want to go.
How do you keep your edge? What does business look like in the near future?
Selling Disruption Show host, Mark S A Smith delivered this keynote speech at the Executive Strategy Skills Summit on January 18, 2017. Listen and you’ll learn:
The three big technologies that are now beginning to disrupt the business world
Why you shouldn’t buy a new car five years from now
The secret that all rapidly growing companies are using to disrupt their competition forever
What you must consider this year to keep your business growing and prospering
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Influencer marketing has massive impact on selling disruptive products and selling disruption. Frequently, it’s the best way to bring disruptive technology to the world. In this show, you’ll hear from Warren Whitlock, the leading expert on influence marketing and on embracing disruptive technology to create better outcomes.
I met Warren Whitlock through friends of friends who said that we needed to meet, the very best kind of introduction. And the reason why is because Warren is a disruptive influencer.
Warren is best known for writing the first book about Twitter “Twitter Revolution,” where he explained how mobile technologies and social media would revolutionize marketing and business. And the world now considers him as a technology visionary. He is ranked by the Consumer Electronics Show as one of the top 100 tech influencers. And he’s my regular breakfast buddy where we swap stories and dream of the future.
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Use Facebook Live for business? You must be joking! Nope. You can be highly disruptive using Facebook Live and other video marketing methods to stand out from the crowd, connect with prospects, and tell your story in a new and memorable way. If you’re resistant to considering video, listen and you might change your mind.
In this Selling Disruption Show, technology guru and marketing expert, Terry Brock details why you’ve got to use video marketing, how to get started without embarrassing yourself, and the elements to include in your broadcasts to make a positive impact on your business. You’ll have your plan to launch and get the most out of your Facebook Live events.
Terry Brock is:
Amazon Best-Selling Co-Author of McGraw-Hill book, Klout Matters: How to Engage Customers, Build Your Digital Influence— and Raise Your Klout Score For Success! http://www.KloutMatters.com
Past Editor-in-Chief for AT&T’s Networking Exchange Blog
Past Chief Enterprise Blogger for Skype
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Disrupt the normal sales process with human-like marketing automation. Discover how to create an email sequence to get people to take action on their request, and why it’s critical to consider the timing of your follow up emails. You learn why this sequence accelerates prospects to do business with you when compared with typical approaches to email contact.
What do you get when you combine an engineering nerd with passion for marketing automation with a pinch of heavy metal? You get, Paul Sokol!
Paul has a Masters degree in Electrical Engineering from the University of Central Florida but don’t let the scare you. He really understands the psychology of selling disruption. Paul worked for Infusionsoft directly as a Success Coach. He helped hundreds of businesses get up and running and then became Product Manager of Campaign Content and built out all the free marketplace campaigns.
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How do you disrupt a disruptive market, like Internet Marketing? By making it simple. And you’ll learn how from one of the genuine Internet Marketing Gurus, Tom Antion. He shares his secrets of how he’s disrupted his market, including his One Sentence Business Plan that he credits for making millions of dollars.
I met Tom decades ago when he was funny, but not yet rich. I’ve invited him to be on the show because he’s been disrupting the world of on-line sales for decades. He’s been my source of solid systems for selling through the Internet, always good stuff and never any hype, and never anything the least bit scammy or spammy.
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If you’re going to thrive in today’s market, you’ve got to disrupt. And the underlying success element is the culture of your organization. Chris Edmonds has found that you can drive up profits up by 30 percent or more through creating a culture that’s capable of disruption.
Chris is a business growth coach who has helped clients boost results and profits by 35%, employee engagement by 40%, and customer service by 40% – all in 18-24 months. The author of seven books, including Amazon best sellers The Culture Engine and Leading at a Higher Level, a blogger, podcaster, and video caster at DrivingResultsThroughCulture.com and CultureUniversity.com, smartblogs.com. And he’s a performing musician with Denver’s Brian Raine band, chris-edmonds-music.com.
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Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you’ll learn how to make your writing connect and be compelling.
Our show guest, David Garfinkel who helps individuals and groups make their advertising more effective. He’s helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates.
Since 1993, sales letters he’s written have brought in as much as $40 million to one business. These days, he doesn’t write that often for clients, though. His main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations. Many of his professional copywriter clients have reached the top of their respective fields and businesses he’s worked with have added millions of dollars to their bottom lines.
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How can you use tried and true marketing in fresh ways to create powerful relationships? You’re about to learn about Bacon Relationship Marketing.
Brian Basilico is an expert in Marketing, Branding, Web Development, Search Engine Optimization, Multimedia, Audio, Video, PowerPoint, CD-Rom, DVD, Internet Marketing, and Social Networking. He uses relationship marketing, changing the game using old techniques in a fresh and new way.
He also shares his knowledge and experience as an adjunct professor teaching Social Networking, Google and Internet Marketing tools and techniques at College of DuPage, Waubonsee Community College, Elgin Community College, Aurora University, along with multiple groups and conferences across the country.
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I met Stu Heinecke though an envelope that I received in the mail about 30 years ago. Printed on the envelope was a cartoon of two distinguished looking gentlemen. The caption said, “Have you seen the latest Journal? It’s all Mark Smith this and Mark Smith that… and nothing about us.” Of course I opened the envelope. That envelope and cartoon;was Stu’s creation. Fast forward 30 years to today and Stu and I enjoy sharing ideas and stories.
I always enjoy my conversations with Stu, he’s thoughtful, intelligent, brilliant, creative, and humble. A long-time cartoonist, no doubt you’ve seen his work in the Wall Street Journal amongst other places. Stu recently published a book that I hold up in many of my speaking events… yes it’s that good… titled “How to Get A Meeting with Anyone” and he means it! Stu can work with you to get a meeting with darn near anyone you want.
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What’s the best way to get prospects to pay attention to you? Be relevant! Learn how to do the research, and more importantly, position what you find to capture your prospect’s attention.
Sam Richter is a guru on the inside secrets of Sales Intelligence, Social Selling / social media, online reputation management, and personal branding. Sam helps salespeople and business professionals make more money by being more relevant. He delivers motivating and entertaining keynote presentations and workshops — that’s where I first met Sam and he blew me away. I thought I was a research master, he showed me tricks that make a huge difference.
Sam curates an online learning and resource center, http://knowmorecenter.com/ to help people discover new business opportunities, generate more qualified leads, gain permission to ask more probing questions, provide more value, and win more business. This guy will write a search engine at the drop of a hat to help you find the information, the people, and the opportunity to disrupt your sales.
He wrote the book Take the Cold out of Cold Calling… currently available in downloadable form from SamRichter.com
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