Idea to Value - Creativity and Innovation with Nick Skillicorn: Recent Episodes

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In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.

Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.

Full episode at https://wp.me/p6pllj-1Qm

Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/

Episode Highlights: * 00:02:45 - Showing up to create, and how the format of the media influences what he creates * 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers * 00:07:45 - The smallest viable audience gives you freedom * 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories * 00:12:15 - The Song of Significance: What is the best job you ever had? * 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world * 00:18:00 - The difference between managers and leaders, and how everyone can be a leader * 00:22:15 - Teams engage in mutual leadership. Teams can make significance * 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference * 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system * 00:29:15 - How to change your situation at work to become more significant * 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it * 00:34:30 - How to get enrollment from other team members * 00:36:45 - How to ask questions to create a vision for what to do next * 00:39:30 - Real creativity is a generous act

Links mentioned in today's episode: * The Song of Significance: https://seths.blog/song/ * Seth's Blog: https://seths.blog/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

• Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 * Video Hosting: Vimeo: https://share.vimeo.com/nickskillicorn

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/

Episode Highlights: In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".

See the full episode at https://wp.me/p6pllj-1PQ

We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

Topics covered in this episode: * 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees * 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like * 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation * 00:18:00 - How different teams appear to define the ambition of innovation differently * 00:22:45 - The top 10 challenges to innovation in companies * 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing * 00:30:00 - The top 8 enablers of innovation success * 00:33:45 - Innovation teams are choosing to work in a hybrid manner * 00:41:00 - The trends with hiring and innovation team sizes * 00:44:30 - How budgets for innovation teams are falling compared to previous years * 00:47:15 - Not enough innovation leaders are acting like intrapreneurs * 00:50:00 - This is the year where innovation teams either prove their value or experience pruning

Links mentioned in this episode: * Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ * The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ * Innolead website: https://www.innovationleader.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 * Video Hosting: Vimeo: https://share.vimeo.com/nickskillicorn

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd.

You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive.

See the full episode at https://wp.me/p6pllj-1NE

#creativity #toddhenry #productivity #nickskillicorn #ideatovalue

Topics covered in the episode: * 00:01:30 - What the Daily Creative is about * 00:04:00 - What you do every day matters more than what you do once in a while * 00:07:15 - How the book is structured in order to be useful every day and repeatable * 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill * 00:15:45 - With people's shortening attention spans, people need a book like this now * 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing * 00:23:30 - Re-imagining what Todd wants to do in the world * 00:26:40 - How Todd is diversifying how he does his core business work

Links mentioned in the episode: * Todd's website: https://www.toddhenry.com * Daily Creative book: https://www.dailycreative.net

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161
• Video Hosting: Vimeo: https://share.vimeo.com/nickskillicorn

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling.

See the full episode at https://wp.me/p6pllj-1MJ

#storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience

We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative.

Themes discussed in this episode: * 00:01:30 - What is narrative storytelling * 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence * 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s * 00:07:00 - The longer people study, the less able they become at counterfactual thinking * 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future * 00:13:00 - The curse of knowledge and solving problems using the same techniques as always * 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system * 00:18:00 - What people believe is possible is usually related to their fears or hopes * 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone * 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning

Links mentioned in this episode: * Angus Fletcher's website: https://www.angusfletcher.co/ * Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

• Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz

#podcast #salesforce #growth #business

We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth.

Topics covered in this episode: * 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible * 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ * 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer * 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience * 00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers * 00:22:00 - The value of management by walking around * 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? * 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated

Links mentioned in this episode: * Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova * Tiffani's Twitter: https://twitter.com/Tiffani_Bova * Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ * Tiffani's website: https://www.tiffanibova.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.

See the full episode at https://wp.me/p6pllj-1LU

#relationships #psychology #creativity #selfhelp #loneliness

We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships.

Topics covered in this episode: * 00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter * 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true * 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it? * 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception * 00:15:00 - The issue with social media and parasocial relationships * 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as a salary raise of $150,000 * 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability * 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this * 00:29:45 - How teams can build team dynamics for trust and increased creativity * 00:33:00 - People who submit the best ideas are the ones who submit the most ideas * 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together

Links mentioned in this episode: * Pre-order the book to get 25% more content on "How to be your best self": https://bakadesuyo.com/plays-well-with-others/ * Eric's website and newsletter: https://bakadesuyo.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

• Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

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• Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form.

#divergent #creativity #test #podcast

See the full episode at https://wp.me/p6pllj-1Ih

This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active.

In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on.

Topics covered in this episode: * 00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist * 00:02:45 - What the Divergent Association Task is and how it started * 00:05:03 - The challenges with the current manual methods of measuring creativity with divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests * 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain * 00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of personality like positive schizotipy

Links mentioned in this episode: * DAT test: https://www.datcreativity.com * Dr Webb's faculty page: https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb * Dr Webb on Google Scholar: https://scholar.google.com/citations?user=A2H4TdkAAAAJ * Dr Webb on Linkedin: https://www.linkedin.com/in/margaret-webb-22520565/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

• Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

• Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

• Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

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In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.

See the full episode at https://wp.me/p6pllj-1LJ

#podcast #design #designthinking #creativity #love

We speak about her unique design process, how she approaches design challenges, and how to design a life you love.

Topics covered in this episode: * 00:01:30 - Ayse's journey to becoming a designer * 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction * 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration * 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional * 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design * 00:17:00 - Her Book: Designing the Life you Love * 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love * 00:28:00 - Breaking preconceptions about what it means to love your life

Links mentioned in this episode: * Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/ * Ayse's website: https://www.aysebirsel.com/ * Ayse's newsletter: https://www.aysebirsel.com/newsletter * Book: Design the life you Love: https://amzn.to/3vz53fF

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.

See the full episode at https://wp.me/p6pllj-1LG

#telecomms #innovation #podcast

In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower.

Apologies about any sound quality issues.

Topics covered in this episode: * 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level * 00:04:45 - What it was like innovating in an industry when the technology was only just being developed * 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time * 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth * 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion * 00:19:30 - The work which Paul is currently doing around messaging and CPAAS * 00:22:00 - Is your company a predator or bait, when it comes to acquisitions?

Links mentioned in this episode: * Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game.

See the full episode at https://wp.me/p6pllj-1Lr

#podcast #innovation #disruption

Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations.

Topics covered in this episode: * 00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups * 00:04:15 - Where the myth that large corporations cannot innovate comes from * 00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups * 00:08:30 - How LexisNexis innovated to create an entirely new business model * 00:11:00 - You need different capabilities to execute disruptive and transformational innovations, rather than incremental improvements * 00:12:30 - Insights from Steve Blank on running an ambidextrous organisation, and it not just being about exploring vs exploiting * 00:18:00 - The importance of social capital and overcoming corporate antibodies * 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves

Links mentioned in this episode: * Book Link: https://www.thecorporateexplorer.com * Change Logic: https://www.changelogic.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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Yesterday, I wrote about the 5 reasons you should regularly review your previous work. I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

The 5 reasons are:

1. See the evolution of your creative output
2. Be inspired to generate new ideas
3. Overcome previous challenges
4. Evaluate your creative productivity
5. Assess your trends and direction

Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.

See the full episode at https://wp.me/p6pllj-1KE

#podcast #innovation #ambidextrous

Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.

Topics covered in this episode: * 00:01:15 - How Ralph got started on Dual Innovation * 00:03:30 - The challenge of exploring and exploiting innovation at the same time * 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation * 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity * 00:15:30 - What is required to manage the space in between the core business and innovation units * 00:20:30 - The principles required for successfully delivering dual innovation * 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change * 00:25:00 - Idea progress needs a validation process to identify learning loops

Links mentioned in this episode: * Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas.

See the full episode at https://wp.me/p6pllj-1Ia

#podcast #creativity #comfort #survival

We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers.

Topics mentioned in this episode: * 00:02:30 - The benefits of embracing discomfort * 00:04:30 - How our evolution made us avoid risk * 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings, * 00:09:30 - how being bored can be good for your creativity * 00:12:30 - The importance of getting away from screens and * 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid * 00:18:45 - Michael's experience in a highly dangerous place * 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger * 00:24:00 - You can break your routine to prevent yourself living on autopilot

Links mentioned in this episode: * The Comfort Crisis book: https://amzn.to/3sE2UPG * Michael's website: https://eastermichael.com * Michael on Instagram: https://www.instagram.com/michael_easter/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate.

See the full episode at https://wp.me/p6pllj-1JT

#podcast #innovation #elevator

Topics covered in this episode: * 00:01:00 - Ashleigh's life as an elevator baby * 00:03:00 - The moral compass required to find what customers actually need, in an established industry * 00:07:00 - A company should give permission to be human * 00:09:45 - A story about when there was an emotional disconnect in the team * 00:16:30 - People over profits * 00:19:00 - People are always going to push boundaries

Links mentioned in this episode: * Auditmate: https://www.auditmate.com * Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

See the full episode at https://wp.me/p6pllj-1JK

#leanstartup #podcast #innovation

We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

Topics covered in this episode: * 00:02:00 - Lean Startup practices (as discussed with Steve Blank) * 00:05:00 - The importance of Innovation accounting * 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation * 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process * 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources * 00:19:45 - The different skills required throughout handovers in the innovation process * 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas

Links mentioned in this episode: * Jim on Linkedin: https://www.linkedin.com/in/jimeuchner * Jim's website: https://jimeuchner.com * Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE’S HOW.

See the full episode at https://wp.me/p6pllj-1JC

#podcast #4dayweek

In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring.

Topics covered in this episode: * 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest * 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture * 00:09:00 - The problem with associating time worked with productivity * 00:11:45 - The difference between intrinsic and extrinsic motivators * 00:12:00 - The optimum amount of time required to get work done * 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done * 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote * 00:24:00 - The stress of doing all of your work online and trying to be visible * 00:29:30 - What a change to a 4 Day Workweek might be like for a company

Links mentioned in this episode: * Strategy & Rest: https://www.strategy.rest/ * Book: Shorter: Work Better, Smarter and Less - Here's How: https://amzn.to/3HGE1YL

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson.

See the full episode at https://wp.me/p6pllj-1Ig

#growth #innovation

With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company.

Topics covered in this episode: * 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor * 00:03:00 - What is growth and the S-Curve popularised by E. Rogers? * 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning * 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time. * 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit * 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously * 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves * 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable

Links mentioned in this episode: * Smart Growth Book: https://smartgrowthbook.com/ * Whitney Johnson's Website: https://whitneyjohnson.com * Whitney on Linkedin: https://www.linkedin.com/in/whitneyjohnson/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at https://wp.me/p6pllj-1Jc

#PR #storytelling #innovation

We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.

Topics covered in this episode: * 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley * 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care * 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" * 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it * 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery * 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem * 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies

Links mentioned in this episode: * LMG PR: https://www.lmgpr.com * Donna on Linkedin: https://www.linkedin.com/in/donnal2/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap. See the full epsiode at https://wp.me/p6pllj-1Ii

#creativity #podcast #improvisation

We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world.

Topics covered in this episode: * 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations * 00:08:00 - The structure behind teams improvising together * 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity * 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems * 00:15:45 - In order to innovate and be creative, you need to be willing to cede control * 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition * 00:21:00 - Intuition is about pattern recognition

Links mentioned in this episode: * Figure 8 Thinking: https://www.figure8thinking.com/ * Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh * Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd * Natalie on Instagram: https://www.instagram.com/natwnixon

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London.

See the full epsiode at https://wp.me/p6pllj-1IQ

#expertise #creativity #practice

We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking.

Topics covered in this episode: * 00:03:00 - What it means to be an expert, and how it requires wisdom * 00:05:00 - The apprentice, journeyman, master progression * 00:07:00 - What it feels like to go through these stages, across various industries * 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals * 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience * 00:15:00 - The dangers of making errors when you are responsible for yourself * 00:18:00 - The balance of repetition what has worked before and beginning to be creative * 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise * 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery * 00:31:00 - Building expertise almost always involves a support network around you * 00:35:00 - The curse of expertise and how it can make you less creative

Links mentioned in this episode: * Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone * Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U * Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world.

See the full episode at https://wp.me/p6pllj-1I7

#innovation #creativity

We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams.

Topics covered in this episode: * 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system * 00:08:00 - How people setting their biases, identity and filters results in lower creativity * 00:15:30 - The issues preventing innovation succeeding at companies * 00:19:30 - The importance of innovating yourself * 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities * 00:26:00 - Is innovation and creativity the same thing?

Links mentioned in this episode: * Innovation Minds: https://innovationminds.com/ * Innotivity: https://innotivityinstitute.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides.

See the full episode at https://wp.me/p6pllj-1Ic

#siliconvalley #innovation #hybridwork

We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work.

Topics covered in this episode: * 00:02:30 - The challenges of promoting learning at large non-profits and corporations * 00:06:30 - Blockers to innovation in large corporations * 00:08:00 - Trends in retail for 2021 and 2022 * 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders * 00:13:00 - The requirement for strong leadership and noticing progress * 00:16:00 - Taking the risk out of risk-taking: The Fail Fest * 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley

Links mentioned in this episode: * Innovation Minds: https://innovationminds.com/ * Dr Rein's website: https://www.rosemaryrein.com/ * Trendhunter report 2022: https://www.trendhunter.com/trends/2022-trend-report-research

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect.

See the full episode at https://wp.me/p6pllj-1I6

#innovation #change #personality

We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together.

Topics covered in this episode: * 00:04:00 - Research which shows us the unique personality profile of innovators * 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation * 00:10:30 - The other personality profiles of people in organisations * 00:17:00 - The lens of how different people see the same challenges and opportunities differently * 00:19:00 - The challenges of handovers and delivering change across an organisation * 00:22:00 - The need to involve people at all stages of change planning and working across silos * 00:25:30 - Stakeholder analysis and bringing on board people from other teams

Links mentioned in this episode: * Bridgepoint Effect: https://bridgepointeffect.com/ * Janice on Linkedin: https://www.linkedin.com/in/janice-francisco-5a11845

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
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In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight.

See the full episode at https://wp.me/p6pllj-1I5

#innovation #capabilities #swiffer

We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas.

Topics covered in this episode: * 00:03:00 - The case study of how Swiffer was actually developed at P&G * 00:06:30 - Innovation is a Leadership problem * 00:08:30 - Her history at Innosight and how innovation advice has changed over time * 00:10:30 - How different sized companies need to approach innovation differently * 00:12:00 - The skills required for the three dimensions of innovation * 00:15:00 - Fear of the unknown and corporate antibodies * 00:17:30 - Building innovation capabilities and processes

Links mentioned in this episode: * Mile Zero: https://www.milezero.io * Robyn on Linkedin: https://www.linkedin.com/in/robynmbolton

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X.

See the full episode at https://wp.me/p6pllj-1HL

#intel #china #innovation

We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company.

Topics covered in this episode: * 00:01:00 - Kapil's history at Apple and Intel, and how this brought * 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen) * 00:06:45 - What it was like at Intel when competitors began to out-innovate them * 00:11:30 - How to communicate innovation within a company * 00:14:30 - How important finding new sources of innovation * 00:17:30 - Finding new ways of innovating beyond products

Links mentioned in this episode: * Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford.

See the full article at https://wp.me/p6pllj-1GP

#creativity #research

Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going.

Topics covered in this episode: * 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research * 00:04:30 - The capabilities of creative people * 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate * 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge * 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis * 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies * 00:27:30 - Creativity is not the same everywhere, it varies by domains * 00:29:30 - What should come next in creativity research * 00:33:00 - How most creative people do not hit their peak until their 40s or 50s

Links mentioned in this episode: * Michael Mumford's Google Scholar page: https://scholar.google.com/citations?user=mink4SYAAAAJ&hl=en

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough

See the full episode at https://wp.me/p6pllj-1GO

#leadership #prioritisation #hardwork

We speak about what it takes to get recognition for your leadership and capabilities.

Topics covered in this episode: * 00:02:15 - The myth about how far hard work will take you in your career * 00:05:00 - What it takes to get influence and build trust, by building believability * 00:08:15 - How to work hard, but additionally also build your reputation * 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve * 00:14:45 - A story about embracing the experiences by drinking ants * 00:17:00 - How hummingbirds can see things that others cannot, which presents different options * 00:21:00 - How to prevent becoming overwhelmed by too many options * 00:24:00 - Answering the question: What do you want?

Links mentioned in this episode: * Jeff's website: https://www.jeffshannon.com/ * Bravium: https://www.braviumhd.com/ * Book: Hard work is not enough: https://amzn.to/3Cs3zFy

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business.

See the full epsisode at https://wp.me/p6pllj-1GN

#diversity #inclusion #innovation #leadership

Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams.

Topics covered in this episode: * 00:01:45 - The importance of inclusive leadership * 00:02:30 - What inclusion means, based on optimal distinctiveness theory * 00:06:00 - Her research in building leadership capabilities * 00:08:45 - The links between diversity and innovation performance * 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift * 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing * 00:18:45 - How teams can transition from the status quo, to the scary new future

Links mentioned in this episode: * Dr Johnson's website: https://drstefjohnson.com/ * Inclusify book: https://inclusifybook.com/ * Dr Johnson's Linkedin: https://www.linkedin.com/in/drstefjohnson

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto.

#pricing #creativity #sales #services

See the full episode at https://wp.me/p6pllj-1G1

Topics covered in this episode: * 00:01:30 - Blair's history in advertising and consulting * 00:03:30 - The fastest way to make your creativity a commodity is to sell your time * 00:06:00 - Pricing is a prison cell of your making in your own brain * 00:08:00 - The importance of asking questions to determine value * 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this * 00:17:30 - How to raise your prices for creative services * 00:20:45 - Your idea of what you think the market will bear is usually wrong * 00:22:30 - The importance of specialising to communicate your value by narrowing your focus

Links mentioned in this episode: * Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity/ * Book: The Win Without Pitching Manifesto: https://amzn.to/3oeEs43 * Win Without Pitching training: https://www.winwithoutpitching.com/ * 2bobs podcast: https://2bobs.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation.

#creativity #innovation #experiment

See the full article at https://wp.me/p6pllj-1Dk

We speak about what it takes to apply creativity to build successful innovations.

Topics covered in this episode: * 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear * 00:05:00 - What are people afraid of? * 00:07:15 - The importance of permission * 00:09:30 - The 8 keys to build innovation * 00:15:00 - A great case study from a bank in Poland * 00:16:30 - The importance of prioritising and executing ideas * 00:18:45 - How to give your team a compass instead of a map

Links mentioned in this episode: * Platypus Labs: https://platypuslabs.com/ * Crack the Code book: https://cracktheinnovationcode.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

See the full episode at https://wp.me/p6pllj-1FA

#culture #creativity

We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible.

Topics covered in this episode: * 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs * 00:06:00 - It is not just enough to bring in diversity into the company, but it is important * 00:08:00 - The importance of Psychological Safety and how to develop it * 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives * 00:15:00 - The art bias against what creativity actually is * 00:18:30 - How the arts can be useful in developing creativity in business

Links mentioned in this episode: * Genein's website: https://geneinletford.com/ * Caffe Strategies: https://caffestrategies.com/ * Genein on Linkedin: https://www.linkedin.com/in/genein/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.

See the full episode at https://wp.me/p6pllj-1G0

#creativity #research #economics

Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life.

Topics covered in this episode: * 00:02:30 - The unique dataset of longitudinal research following people from 1958 * 00:04:15 - How creativity was assessed at age 7 with all these children * 00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life * 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practical skills * 00:14:45 - My issues with the quality of the dataset and ranking student's creativity * 00:17:45 - What we can learn: creativity pays

Links mentioned in this episode: * Dr Prowse's faculty page: https://krannert.purdue.edu/directory/bio.php?username=vprowse * "The Creativity Premium" research: https://drive.google.com/file/d/1H3hDq2D1HE6evvDLGgWYcIxPlEzP2N15/view?usp=sharing

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge.

I also recommend you sign up to her two newsletters, they are both great.

Topics covered in this episode: * 00:01:45 - Her own history in trying to lead Change programs around the world * 00:03:45 - The stereotypical myths of leaders which are no longer applicable * 00:07:30 - Examples of strong leaders who act very differently from one another * 00:09:30 - You need to be at peace with yourself before you can change others * 00:11:30 - The power of small habits to drive larger change * 00:14:00 - Proving value, instead of being paid for time or effort * 00:17:30 - How change relates to innovation, and communicating between teams * 00:22:00 - Talking to an individual about their impact * 00:25:00 - Openness to learning

Links mentioned in this episode: * Holly's website: https://hollyransom.com/ * The Leading Edge book: https://amzn.to/3AWomAR

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz

#innovation #designthinking #ideas

He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren.

Topics covered in this episode: * 00:01:45 - What were the forces standing in the way of good ideas? * 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance * 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels * 00:07:15 - Inertia: Human beings are creatures of habit and resist change * 00:10:30 - Finding out the real frictions and perceived value drivers using ethnographic research * 00:14:00 - The need to make people feel familiar with unfamiliar ideas * 00:19:00 - Examples of frictions being universal, as exemplified by the animal kingdom * 00:21:30 - Case studies of companies that are succeeding with removing frictions instead of adding fuel

Links mentioned in this episode: * Human Element Book: https://www.humanelementbook.com/ * David's faculty page: https://www.kellogg.northwestern.edu/faculty/directory/schonthal_david.aspx

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong.

See the full episode at https://wp.me/p6pllj-1De

#innovation #systems #impostorsyndrome

We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led.

Topics covered in this episode: * 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new * 00:05:30 - Engaging the clients during experiments * 00:08:00 - Habits and setting up systems to succeed * 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others * 00:15:30 - You only see other people in their highlight moments * 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes * 00:20:00 - Be More Wrong book

Links mentioned in this episode: * Be more Wrong book: https://info.potential2.com/en-us/bemorewrong * Colin's Linkedin Profile: https://www.linkedin.com/in/colinhunter/ * Potential Squared: https://www.potential2.com * James Clear's 321 Newsletter: https://jamesclear.com/3-2-1/september-2-2021?rh_ref=169ba1bb

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

#innovation #accounting #metrics #KPIs

See the full article at https://wp.me/p6pllj-1Di

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

Topics covered in this episode: * 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control * 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects * 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects * 00:07:30 - Why do we need metrics and management for innovation at all? * 00:10:15 - What is learning velocity? * 00:17:00 - Tools and indicators for the whole innovation portfolio * 00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers

Links mentioned in this episode: * Innovation Accounting book: https://innovationaccountingbook.com/ * Ground Control: https://togroundcontrol.com/ * Esther's website: https://estheremmelygons.nl/ * Esther's Linkedin profile: https://www.linkedin.com/in/esthergons/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.

See the full episode at https://wp.me/p6pllj-1Dh

#IP #trademark #patent #troll #copyright #intellectualproperty

We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product.

Topics covered in this episode: * 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process * 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each * 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost * 00:19:30 - Enforcement does not happen automatically * 00:22:30 - How patent trolls have changed the value and usage of patents * 00:25:00 - How Amazon is trying to simplify patent disputes on their platform * 00:28:00 - Is it possible to prevent someone stealing your idea?

Links mentioned in this episode: * Superhero Legal: https://superherolegal.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity.

#adhd #creativity #research #daydreaming

See the full episode at https://wp.me/p6pllj-1Dg

We look at why some people with ADHD might succeed on certain creative tasks, as well as the link between inhibition in the brain and creativity.

Topics covered in today's episode: * 00:02:45 - What ADHD is, what the symptoms are and how the diagnosis has changed over the past few years * 00:07:00 - Inattentiveness and Daydreaming, and shortening attention spans are becoming more common * 00:09:00 - The combination of genetic factors as well as environmental and physiological which lead to ADHD * 00:12:00 - The research which Dr White did into the link between ADHD and creative behaviour * 00:14:00 - The link between people inhibiting their thoughts / being less focused, and being better at developing more original ideas in divergent thinking tasks * 00:20:00 - The link between ADHD and people incorporating things from their environment in creative ideas and artistic output * 00:23:00 - Research shows that people with ADHD are less affected by boundaries of what has previously been produced, and are less affected by functional fixedness * 00:26:00 - Having someone with ADHD in a group makes everyone else in the group more creative as well, as they expand the variety of what is talked about * 00:30:30 - How diverse groups work together in brainstorming sessions * 00:36:00 - The default mode network is activated in the brain when you are daydreaming, forming new connections, and this results in a lot of original new connections

Links mentioned in today's episode: * Chaotic Cognition blog: https://www.psychologytoday.com/us/blog/chaotic-cognition * University page: https://sites.lsa.umich.edu/shah-lab/people/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie".

#innovation #culture #leadership

See the full episode at https://wp.me/p6pllj-1Bo

Topics covered in this episode: * 00:02:15 - What it means to be less zombie * 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish * 00:07:30 - The difference between having a performance space, and a rehearsal space * 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one * 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure * 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills * 00:23:45 - The challenge of knowing how best to be creative at work

Links mentioned in this episode: * Book: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People https://amzn.to/3CJ633x * Elvin's website: https://www.elvinturner.com/ * Elvin Turner's Linkedin profile: https://www.linkedin.com/in/elvint/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.

#history #ancient #greece #rome #creativity #muses

See the full episode at https://wp.me/p6pllj-1Df

Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time.

Topics covered in this episode: * 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets * 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s * 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things * 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas * 00:15:00 - in ancient Greece, most art and sculptures were considered "technologies", because they were repeated processes from what had come before. It was in the Renaissance that many crafts went from the humans being the tools of production, to being the originators of the idea. * 00:19:30 - Most things can be both a block or a spur for creativity, different for everyone * 00:21:30 - How so many people don't know how to express their creativity * 00:24:00 - His recent research and work on understanding "lying" and truth, and how this is threatened by creativity

Links mentioned in this episode: * Book: Creativity and Beyond https://amzn.to/3xrAM12 * Dr Weiner's site: http://creativityandbeyond.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE.

Ben competed at multiple Olympic Games for the British Rowing Team, won the Gold Medal in 2000, and now works with leaders and companies around the world to help them understand how to make their boat go faster.

See the full episode at https://wp.me/p6pllj-1Dd

#olympics #tokyo2020 #olympicgames #podcast #leadership

Topics covered in this episode: * 00:01:30 - Ben's history with rowing and learning that training harder doesn't result in success * 00:04:00 - How to make your power work more effectively * 00:06:30 - Making sure you can make better decisions, and understanding how to manage your mental horsepower effectively * 00:13:30 - How leaders can create an environment where people can produce their best work * 00:16:00 - Finding clarity and direction, by learning and adapting * 00:20:00 - The importance of focusing on your strengths * 00:23:00 - The importance of continuously looking for ways to improve * 00:24:00 - Finding information about what is really driving your performance. Is it you, or is it the overall market? * 00:28:00 - In the coming Olympics, some athletes will be stressed about all the ambiguity, whereas others will thrive by thinking that their focus gives them an advantage

Links mentioned in this episode: * Will it make the boat go faster: https://willitmaketheboatgofaster.com/ * Ben on Linkedin: https://www.linkedin.com/in/benhuntdavis/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton. He is Distinguished Professor Emeritus, Department of Psychology at the University of California, Davis as well as author of some of the most important books and hundreds of pieces of research around genius and creativity.

See the full episode at https://wp.me/p6pllj-1Bn

#genius #creativity #research

In today's wide-ranging interview, we speak about the history of Genius, how creative geniuses produce their best work, and what hope there is for the "normal" people who do not consider themselves to be a genius but want to be more creative.

Topics covered in this episode: * 00:01:30 - Dean's history in creativity research and how it brought him to studying Geniuses * 00:05:00 - Why there are Golden Ages of multiple Geniuses, interspersed by periods of lower creativity, and the importance of predecessors * 00:10:00 - The difference between craftsmanship and creativity * 00:12:30 - The requirement for financial support for these creative eras, but even unlimited money cannot buy creativity * 00:17:30 - How civilisations become more creative as they become more open to ideas from other civilisations. For example: ancient Japan, but also within individuals with openness to new experiences * 00:22:30 - What is a Genius? They need to be intelligent enough to master the demands of their field, which differ between domains, and be fascinated by the domain * 00:26:00 - How much of our creativity is determined by our genetics compared to our surroundings? Nature vs Nurture. And how your genetics end up influencing how you design your environment * 00:32:00 - How people perceive their own creativity when they compare themselves to influential creative geniuses * 00:36:00 - How people go through creative phases throughout their lives, where they exhaust what they can say in a certain style * 00:38:30 - Creativity is not easy, even for a genius. It is a hard work, and you have to be willing to fail.

Links mentioned in this episode: * Book: The Genius Checklist: https://amzn.to/3wzJDgY

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Professor Marcus du Sautoy. Prof du Sautoy is widely known for his work to popularise mathematics, is the Charles Simonyi Professor for the Public Understanding of Science and author of the bestselling book The Creativity Code: Art and Innovation in the Age of AI.

See the full episode at https://wp.me/p6pllj-1Bm

#ai #artificialintelligence #creativity #code

We speak about the link between Artificial Intelligence and Creativity, and how these two worlds are coming closer and closer together.

Topics covered in this episode: * 00:01:30 - Prof du Sautoy's history with Mathematics and Science * 00:03:30 - Can Artificial Intelligence be creative? The example from the game of Go * 00:07:30 - The new way of coding, based on machine learning, which no longer requires the rules which humans program into software * 00:11:00 - The realms of the arts are now being taught to software, which allows code to generate output which humans never would have * 00:15:00 - How algorithms are creating new types of music, and how audiences are unable to tell music created by a human or a computer * 00:17:00 - The unbelievable creativity of GPT-3, and whether creativity requires intention * 00:23:00 - Is AI creative if a human is always the one choosing which outputs to display * 00:27:00 - The challenge of communicating science, and building public trust in science * 00:31:00 - The power of a story in communicating (and miscommunicating) science

Links mentioned in this episode: * Book: The Creativity Code: https://amzn.to/3yw6oDV * Book: Thinking Better: The Art of the Shortcut in Math and Life (Oct 2021): https://amzn.to/36k887d * Twitter: http://twitter.com/marcusdusautoy * Prof du Sautoy's site: https://www.simonyi.ox.ac.uk/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster.

See the full episode at https://wp.me/p6pllj-1Bl

#innovation #amazon #jeffbezos

We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

Topics covered in this episode: * 00:02:00 - Why Robin thinks that Amazon is the most important innovator of our times * 00.05:15 - The major turning points and innovations in Amazon's history (Marketplace, Prime, Logistics and AWS) * 00:15:30 - Where his insights came from when Amazon are so secretive * 00:17:30 - People don't realise that Amazon's retail business made a loss of $32 Billion * 00:22:00 - The company is obsessed with growth, and serving the customer, no matter what * 00:26:00 - How Amazon is treating their workers like robots * 00:28:00 - When it comes to a culture of driving innovation, do the ends justify the means? * 00:30:30 - Amazon's next big business: Healthcare

Links mentioned in this episode: * Book: Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon: https://amzn.to/2TxtWt3 * Incumetrics Innovation Analytics: https://incumetrics.com/ * Robin's website: http://www.robingaster.com * Robin's Linkedin Profile: https://www.linkedin.com/in/robin-gaster-b58b385/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with bestselling author, serial entrepreneur and innovation keynote speaker Diana Kander.

See the full episode at https://wp.me/p6pllj-1Bk

#innovation #curiosity #leadership

We discuss what keeps companies and leaders from reaching their full potential around delivering innovation, and the importance of curiosity to find the truth.

Topics covered in this episode: * 00:02:00 - Diana's diverse background starting successful (and failed) companies, and how this was distilled into her bestselling book "All In Startup" * 00:04:15 - The danger of going "All in" on an idea you've fallen in love with, before you know your problem is a "migraine level" problem * 00:08:30 - The importance of Curiosity and how this was distilled in her latest book "The Curiosity Muscle" * 00:11:15 - When was the last time you were surprised by customer or employee feedback * 00:14:15 - The importance of honest, true feedback by becoming curious * 00:19:30 - Don't ask your customer what they want. Ask them what they aren't getting from you, but getting from other service providers, or even aren't using any provider * 00:22:00 - The importance of establishing Psychological Safety to overcome fear

Links mentioned in today's episode: * Diana's website: https://dianakander.com/ * Diana on Linkedin: https://www.linkedin.com/in/dianakander/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Christina Wodtke, author and lecturer at Stanford. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups.

See the full episode at https://wp.me/p6pllj-1Bj

#OKR #focus #productivity #creativity

We speak about the value of Radical Focus and Objectives and Key Results (OKRs).

Topics covered in today's episode: * 00:02:30 - How she began using OKRs and discovered their value * 00:04:30 - When and how to use OKRs * 00:09:00 - The challenges of setting OKRs, and how important Psychological Safety is * 00:13:00 - What prevents people from meeting their goals * 00:17:30 - The similarities of creativity in an Arts School and Startups * 00:20:30 - Real creative people are productive

Links mentioned in today's episode: * Book: Radical Focus: https://amzn.to/3wzClud * Christina's website: https://cwodtke.com/ * Elegant Hack: https://eleganthack.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with bestselling innovation author, facilitator and award winning innovation podcast host Aidan McCullen.

See the full episode at https://wp.me/p6pllj-1AM

#disruption #innovation #podcast #reinvention #metamorphosis

We speak about reinvention and how it applies to innovation, as well as the power of using metaphors.

Topics covered in this episode: * 00:01:30 - Aidan's history playing professional rugby, and how this led to him having to transform and reinvent himself * 00:04:00 - The difference between choosing to change, and being forced to change (mental models) * 00:09:00 - The half life and careers in organisations is becoming disrupted. What it means to become Undisruptable * 00:11:45 - Experiences from youth can make someone developed a fixed view of themselves, and how instead we can create a growth mindset by changing the stories being told * 00:14:30 - The fascinating biology of metamorphosis, imaginal disks and overcoming the immune system * 00:18:30 - The value of gratitude for all your previous experiences before letting go * 00:20:45 - You need to reinvent ahead of the time when you need it, and the value of experimentation * 00:23:45 - Innovation needs to look at new business models and portfolios * 00:26:00 - "The assets are in the ashes"

Links mentioned in this episode: * The Innovation Show podcast: https://theinnovationshow.io/ * Book: Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life https://amzn.to/3xco0nz * Aidan's website: https://aidanmccullen.com/ * Aidan's Linkedin: https://www.linkedin.com/in/aidanmccullen/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value Podcast, we speak with author Mark Herschberg, helped to start the Undergraduate Practice Opportunities Program at MIT, dubbed MIT’s “career success accelerator,”

See the full episode at https://wp.me/p6pllj-1Ao

#softskills #innovation

We speak about the skills which are necessary to succeed in the future, but which aren't taught well enough at college.

Topics covered in this episode: * 00:01:30 - The types of skills which are required to become a good leader and manager but are lacking at universities * 00:05:30 - Is it possible to improve soft skills? * 00:08:15 - How to become more innovative by building different thinking modes * 00:11:45 - Using mental models from one discipline and using it in a completely different field * 00:14:00 - A case study showing the different ways which teams communicate, when not everyone has all the details * 00:19:00 - The difference between rewarding outcomes, and rewarding making the right decision based on the information available at the time * 00:22:30 - Is your company culture about permission or forgiveness? * 00:24:45 - The value of peer learning groups

Links mentioned in this episode: * Career Toolkit website: https://www.thecareertoolkitbook.com/ * Mark's Linkedin Profile: https://www.linkedin.com/in/hershey/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with John Saunders, author of the Optimizer: Building and Leading a Team of Serial Innovators, former Wall Street sales leader and serial investor.

See the full episode at https://wp.me/p6pllj-1An

#incremental #innovation #change #optimisation

We speak about what it takes for innovators to optimise their processes, and how small incremental improvements can lead to lasting impact.

Topics covered in this episode: * 00:02:30 - How leaders are responsible for change * 00:04:00 - The value of incremental change and how small changes compound over time * 00:07:30 - How to break down big changes into smaller, manageable pieces and involving the people who will be affected * 00:10:15 - Writing down what changes individuals and teams expect to achieve * 00:13:30 - How to speak about change with someone who is really resistant to change * 00:16:15 - What if one individual is the one resisting the change?

Links mentioned in this episode: * Book: The Optimizer: Building and Leading a Team of Serial Innovators - https://amzn.to/34n5Vqt * John's website: https://www.johncsaunders.com/ * John on Linkedin: https://www.linkedin.com/in/jcs-optimizer/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with professional magician Butzi.

See the full episode at https://wp.me/p6pllj-1Am

#magic #creativity #podcast #innovation

We speak about his history in magic, what it takes to be creative, and the difference between skill and originality.

Topics covered in this episode: * 00:01:30 - How Butzi got started late in magic * 00:03:30 - The importance of learning the trade before you can start becoming creative * 00:07:30 - The difference between old, established tricks and putting new creative twists on these through stories * 00:12:45 - When Butzi feels creative * 00:14:45 - Some magicians want to invent new tricks, while others prefer to work on strong performance * 00:17:15 - Is it possible for him to watch other people perform magic while still having a beginners mind * 00:20:30 - The three pillars to developing a creative spirit

Links mentioned in this episode: * Butzi's website: https://butzi-speaker.com/ * Crazitivity podcast: https://podcasts.apple.com/us/podcast/the-crazytivity-podcast/id1514736811 * Butzi on Linkedin: https://www.linkedin.com/in/butzispeaker/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In this episode of the Idea to Value podcast, we speak with Fabienne Jacquet, scientist, author of "Venus Genius" and founder of Innoveve.

See the full episode at https://wp.me/p6pllj-1zB

#diversity #feminism #innovation

We touch on what feminine energy is, and how important it is to understand and harness diversity of thinking in order for innovation teams to succeed.

Apologies for the audio quality of this episode, there were issues with the recording.

Topics covered in this episode: * 00:03:00 - Her story which led her to her book "Venus Genius" * 00:06:00 - Why women used to not be involved in innovation * 00:09:45 - What is the difference between masculine and feminine traits, and where do these differences come from? * 00:13:00 - How do these traits relate to innovation? * 00:17:30 - What it takes to overcome these challenges * 00:22:00 - How to self-identify traits, and see areas for improvement * 00:25:00 - Do we need to actively promote women into innovation leadership roles?

Links mentioned in this episode: * Innoveve: https://innoveve.com/ * Fabienne on Linkedin: https://www.linkedin.com/in/fabienne-jacquet/ * Venus Genius book: https://amzn.to/3w13fdY

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Stefano Mastrogiacomo. He is from Strategyzer and a Professor, as well as the author of High Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast

See the full episode at https://wp.me/p6pllj-1zA

#teamwork #teams #productivity

We speak about what it takes for innovation teams to achieve their highest levels of performance.

Topics covered in this episode: * 00:01:15 - The start of his work with a dissertation on distributed team, and team alignment and the evolution of communication * 00:05:00 - What prevents innovation teams working at their optimum level, based on failed interactions between team members * 00:07:45 - The importance of Psychological Safety * 00:10:00 - Research shows teams feel most meetings are a waste of time * 00:11:15 - Only 10% of team members agree who is on their team * 00:12:30 - the Team Alignment Map * 00:16:15 - the Team Contract * 00:19:15 - The challenges of distributed teams, and the importance of turning on your webcam

Links mentioned in this episode: * High Impact Tools for Teams book: https://amzn.to/3nRokVv * Stefano's blog: https://www.teamalignment.co/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with #1 hit music producer and composer Pascal Guyon about his creative process.

See the full epsiode at https://wp.me/p6pllj-1zz

#music #musicproduction #creativity #flow

Pascal has worked with music artists like Leona Lewis and Anthony Hamilton, as well as smaller groups like Jazz musicians in Cuba.

Topics covered in this episode: * 00:01:30 - How Pascal's creativity and music started at a young age & his big break in Los Angeles * 00:06:15 - How he is now focused on several different creative endeavours, including coding and finance * 00:07:30 - What a music producer actually does, and how he composes music * 00:09:30 - How he has no interest in using pre-produced beats, as he seeks the moment of creation * 00:11:30 - How he gets into flow in his creative process, and overcomes blocks * 00:12:45 - How he fuels his creativity with new knowledge * 00:15:15 - What is success? Especially when your biggest hits are behind you

Links mentioned in this episode: * Pascal's website: https://pascalguyon.org * Pascal's Linkedin: https://www.linkedin.com/in/pascalclapsguyon/ * Pascal's Twitter: https://twitter.com/pascalguyon

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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See the full episode at https://wp.me/p6pllj-1B8

#creativity #psychology #research #jpguilford

Very rarely do we come across a specific moment where we can see an entirely new field of research begin.

However, on Sep 2-8, 1950, Joy Paul Guilford gave an impassioned speech as new president of the American Psychological Association where he introduced the need for more formal research into the previously vague field of creativity.

It was this speech which kickstarted the field of creativity research, pioneered by himself and other researchers like Paul Torrance, and led us to the world where we now have a much better understanding of what is happening when we have ideas.

In this podcast, I read the entire Journal article of his 1950s speech, titled "Creativity", so you can see where it all got started.

I warn you, it is nearly an hour long.

And some of the thoughts in it are very much of the time period he was in (for example, listen to how often Guilford mentions "he" and "him" instead of "she"...).

But it is fascinating to see how even back then, some of the fundamental ideas and challenges which still are affecting creativity today were already being talked about, like how school systems train children to give the correct answers, or even how computers will automate human thinking. Although these computers were so new at the time that Guilford refers to them as remarkable new thinking machines.

So if you want to be taken back in time to where it all started, get a nice warm cup of tea, put on your headphones, and watch the video of me reading it (above), or listen to the podcast here.

Enjoy.

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak once again with Simon Hill.

#openinnovation #innovation

See the full episode at https://wp.me/p6pllj-1zy

The last time we spoke with Simon, he was the CEO of Wazoku. Since then, he has also taken over the Open Innovation platform Innocentive. We speak about synergies in the Open Innovation world, and what is coming in the future.

Topics covered in this episode: * 00:03:00 - Why Wazoku acquired Innocentive, and the two-sided Marketplace they helped launch * 00:06:15 - How Innocentive used outsider insights to solve the challenge of removing oil spills from freezing water * 00:09:30 - The future of Open Innovation * 00:14:00 - The convergence of purpose and profit * 00:15:45 - Consulting and SaaS do not mix, but some services may be valuable * 00:19:00 - The backlash against innovation theatre * 00:23:00 - How best to incentivise innovation for teams

Links mentioned in this episode: * One Smart Crowd book: https://amzn.to/3sIXFuy * Simon's Linkedin profile: https://www.linkedin.com/in/mrsihill/ * Wazoku: https://www.wazoku.com/ * Innocentive: https://www.innocentive.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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In this episode of the Idea to Value podcast, we speak with renowned Science journalist David Robson, about his new book "The Intelligence Trap: Revolutionise your Thinking and Make Wiser Decisions".

See the full article at https://wp.me/p6pllj-1zx

#science #journalism #intelligence #trap #creativity

We speak about what leads highly intelligent people to wrong conclusions, or why they sometimes stick with ideas when evidence suggests these are wrong.

Topics covered in this episode: * 00:01:15 - David's background in science Journalism, and his it led him to find examples of eminent scientists who believed in incorrect theories * 00:03:15 - What is the intelligence trap? * 00:05:30 - The need for checks and balances in thinking, even for highly intelligent people. * 00:06:30 - Cognitive Miserliness and Motivated Reasoning * 00:08:45 - The Dunning Kruger effect and Earned Dogmatism (Our self-perceptions of expertise mean we have gained the right to be closed-minded and to ignore other points of view) * 00:10:00 - The curse of expertise * 00:11:45 - How companies can suffer from the Intelligence Trap, when new ideas don't fit with what already exists in the firm * 00:14:15 - How to perform a personal cognitive autopsy, and why it makes sense to speak to yourself in the third person * 00:16:15 - If a leader shows humility, this can be contagious to others in your company * 00:19:00 - How to speak with someone who isn't willing to change their mind, by appealing to a different identity of theirs

Links mentioned in this episode: * David Robson's website: https://davidrobson.me/ * The Intelligence Trap book: https://amzn.to/3wZOXf0 * David's Twitter: https://twitter.com/d_a_robson

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with serial entrepreneur and investor Jeff Wald. Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018.

See the full episode at https://wp.me/p6pllj-1zu

We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Topics mentioned in today's episode: * 00:02:30 - The myths about how the future of work will change, especially around remote workforces * 00:08:00 - How workers and societies adjusted to the previous industrial revolutions, with more jobs being created than were lost * 00:10:30 - The end of the job as we know it. We are moving towards fluid, team-based, work-from-anywhere work * 00:14:30 - How to differentiate what different types of workers need and want * 00:16:30 - The risk of automation and destroying low-skilled jobs, with examples of bank tellers and ATMs. It always takes longer than people anticipate * 00:21:30 - The importance to systematise your workforce, and understand the skills needed to meet the demands of your customers

Links mentioned in today's episode: * End of Jobs book: https://www.jeffwald.com/the-end-of-jobs * Jeff's Website: https://www.jeffwald.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Dorte Nielsen, founder of the Centre of Creative Thinking in Denmark, and author of The Secrets of Highly Creative Thinkers.

See the full episode at https://wp.me/p6pllj-1zv

We speak about the successes and challenges she has had in bringing creativity into Danish classrooms.

Topics mentioned in this episode: * 00:01:00 - How Dorte got started in teaching creativity * 00:02:30 - Why creativity training and skills are so important * 00:04:00 - The importance of being able to see new connections and how this can be trained * 00:07:30 - The brain is plastic, and creativity is a skill that can be taught * 00:09:30 - Creativity in schools needs to go beyond art classes. Dorte explains the results of an experiment teaching creativity to primary school students and teachers * 00:12:30 - Teachers sometimes see creativity as a negative trait. But through training this can also be improved * 00:14:00 - Creativity training resulted in students and staff taking fewer sick days

Links mentioned in this episode: * Dorte's website: https://www.dortenielsen.com * Copenhagen center for creative thinking: http://creativethinker.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research.

See the full episode at https://wp.me/p6pllj-1zt

Topics covered in this episode: * 00:01:15 - Dr Black's history in architecture and advertising, leading him to the new field of creativity research * 00:06:30 - Who was Prof Paul E Torrance and his impact on the field of creativity research * 00:09:30 - How creativity tests were developed in the 1950s * 00:12:30 - The differences between creativity and highly creative thinking, which is "generation of new (to you) ideas" * 00:14:30 - The difference between analytical, intuitive and divergent thinking * 00:19:00 - The challenge of develop creative thinking skills * 00:22:30 - Moving away from studying sick people, to studying psychology * 00:26:30 - How people can learn to improve their creative thinking skills, using the SPREAD framework

Links mentioned in this episode: * Cre8ing website: http://www.cre8ng.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Co-Founder of Getkickbox at Swisscom, Ralph Hartmeier.

See the full episode at https://wp.me/p6pllj-1zw

Kickbox is a framework which aims to bring the benefits of open innovation to all companies, based on a system pioneered by Adobe.

Topics covered in today's episode: * 00:01:15 - Ralph's entrepreneurial history and how it brought him to Swisscom * 00:03:00 - What is the Kickbox? And whether they still give out free $1000 credit cards to anyone who wants one * 00:06:30 - How the process works * 00:09:00 - How the process affects the decision making process around which innovations can get started, and reducing friction from decision makers * 00:12:00 - The types of innovations for which kickbox works well * 00:15:45 - The value of validating whether ideas should be shut down faster than with previous innovation processes * 00:19:30 - How to validate ideas with less than $1000

Links mentioned in today's episode: * Getkickbox: https://home.getkickbox.com/ * Get the book: https://www.rready.com/kickbook * Ralph's Linkedin profile: https://www.linkedin.com/in/ralphhartmeier/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé.

See the full episode at https://wp.me/p6pllj-1y9

We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them.

Topics covered in today's episode: * 00:01:20 - Rachel's history coming to innovation through marketing * 00:03:30 - What is Systematic Inventive Thinking (S.I.T.) * 00:06:00 - What are biases and how do they affect innovative thinking * 00:08:30 - Bias: Cognitive Fixedness * 00:12:45 - Structural Fixedness and Relational Fixedness * 00:17:00 - The need to be introspective and work inside-out again * 00:19:30 - How to name your own biases

Links mentioned in today's episode: * Rachel's website: https://rachelaudige.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall.

See the full episode at https://wp.me/p6pllj-1y8

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward.

Topics covered in today's episode: * 00:01:30 - Perry's history in cracking how to do online advertising. Times of great uncertainty are times of great opportunity. * 00:07:00 - How Google changed the way advertising works * 00:09:30 - There is no longer an advantage to doing more and more all the time * 00:13:30 - How a surprise visit from Perry's brother started the journey to reducing everything in his business and life * 00:17:00 - The 80/20 principle is about choosing what not to do, then allowing you to focus on what works better * 00:22:00 - The 2,700 Dollar espresso machine * 00:25:00 - How to use the 80/20 principle in your personal life as well

Links mentioned in today's episode: * Perry's website: https://www.perrymarshall.com * Book: https://www.perrymarshall.com/detox-declutter-dominate/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with South African serial entrepreneur Adii Pienaar about Life Profitability.

See the full episode at https://wp.me/p6pllj-1y4

After starting and selling several successful businesses, including the company which went on to become WooCommerce, Adii asked himself why he wasn't feeling fulfilled. In his new book, he talks about his own experiences defining and finding Life Profitability.

Topics covered in this episode: * 00:01:30 - Adii's journey and realising his entrepreneurial spirit * 00:03:30 - Why selling his businesses didn't fill him with a sense of fulfillment and finding his definition of success * 00:06:30 - His breakdown which resulted in changing his mindset * 00:10:30 - What is Life Profitability? * 00:14:30 - People trade certain freedoms for other restrictions * 00:16:30 - Setting expectations about when is enough, comparing yourselves to others and underestimating how much time you have left

Links mentioned in this episode: * Adii's website: https://adii.me/ * Adii's Twitter: https://twitter.com/adii * Life Profitability book: https://amzn.to/3kndSmC

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
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In this episode of the Idea to Value podcast, we speak with Founder of CTM Unlimited, JeNae Johnson.

See the full episode at https://wp.me/p6pllj-1yV

JeNae is a well known human capital consultant with a focus on bringing both equity and inclusivity to discussions around diversity. In today's wide-ranging discussion as part of February Black History Month, we touch on what diversity is, why it is important, and what companies can do in order to improve their effectiveness.

If for some reason the video above does not load, you can see the full video on Linkedin here.

Topics covered in this episode: * 00:01:00 - How JeNae rescues Geniuses * 00:02:00 - The various forms of problems around diversity in different companies * 00:07:15 - A horrific story of aggressive harassment which a senior female oil & gas executive experienced * 00:10:00 - So many companies think that issues with race & sexism are always external to themselves (the bystander effect). But it isn't * 00:12:45 - Why diversity is important at all - benefits of diversity of thought and teams, and tracking ROI * 00:17:30 - The important difference between diversity, equality and equity. Can your company pass the "Eye test" * Equity takes into account where people are starting, and what they need to succeed * 00:23:00 - What companies can start doing to move in the right direction * 00:27:30 - Whether it helps diversity to prioritise and proactively bring in different people, or changing the talent pipeline

Links mentioned in this episode: * CTM Unlimited: https://ctmunlimited.com * JeNae's Linkedin: https://www.linkedin.com/in/geniusrescue/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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In this episode of the Idea to Value podcast, we speak with tech investor and consciousness crusader Nick Bulwin.

See the full episode at https://wp.me/p6pllj-1xY

We speak about how companies and brands need to prepare for the future.

Topics covered in this episode: * 00:01:30 - How data is the basis for a new level of understanding consciousness * 00:05:00 - How quantum computers will change the future * 00:08:00 - How people's access to technology is changing their interactions * 00:12:00 - How brands need to evolve for the future, like Nike and Gillette did * 00:18:00 - The buying power of the next generation * 00:20:00 - Nick's current work

Links mentioned in this episode: * Nick Bulwin's email address: nicholasbulwin@gmail.com * Nick Bulwin's phone number: +1 9706894726

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses.

See the full episode at https://wp.me/p6pllj-1xN

We speak about the way innovation is approached at 3M and Philips, how this has changed over time, and what it takes to scale creativity and design.

Topics covered in this episode: * 00:01:15 - Eric's journey coming into design and innovation * 00:02:45 - 3M's way of innovating, especially the famous "15% Rule" capacity * 00:04:30 - Should everyone be involved in innovation? Being clear on what should not be done. * 00:09:00 - How 3M tried to optimise its operational effectiveness, and the impact of those efforts on their innovation capability * 00:11:45 - His role at 3M and his work at Philips * 00:15:00 - Why a company should collaborate with outside external firms * 00:18:00 - Scaling ideas and design capabilities within a large company and understanding what innovation actually is * 00:23:30 - Design as a strategy compared to Design as a Service * 00:31:00 - The need to collaborate within the company

Links mentioned in this episode: * Eric's Linkedin Profile: https://www.linkedin.com/in/ericquint3mcdo/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value Podcast, we welcome back the Dean of Innovation, Dr Jeff DeGraff, who has worked with more than half of the Fortune 500 companies to improve their innovation programs.

See the full episode at https://wp.me/p6pllj-1vh

We speak about how to cultivate a creative mindset.

Topics covered in this episode: * 00:01:30 - Building the Innovation Ecosystem for the US Military * 00:03:45 - The three challenges to innovation which every organisation suffers from * 00:04:45 - The new book and it is for people who are trying to build up their side hustle * 00:08:00 - A side hustle is not about get-rich-quick schemes. It is about getting something off the ground * 00:11:30 - Don't follow your passions, instead find work which gives your life meaning * 00:13:45 - The six skills which make up the Creative Mindset (C.R.E.A.T.E.) * 00:16:45 - Simplicity doesn't mean something is easy * 00:19:45 - Incubators and Innovation labs are having a challenging time at the moment, especially if they become orphans from the core businesses * 00:24:00 - The handover stages are changes in culture, and are where innovation often dies

Links mentioned in this episode: * Jeff's website: https://jeffdegraff.com * The Creative Mindset book: https://jeffdegraff.com/book/the-creative-mindset/ * Jeff's Linkedin: https://www.linkedin.com/in/degraffjeff/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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On this episode of the Idea to Value podcast, we speak with Adi Mazor Kario, innovation strategy and design expert and author of Innovating through Chaos.

See the full episode at https://wp.me/p6pllj-1vg

We talk about how innovation drives the Israeli economy, where this culture of innovation comes from, and how companies can continue innovating during chaos.

Topics covered in this episode: * 00:01:30 - Adi's story starting with product design and getting fired from her job while holding her baby * 00:05:00 - Why Israel is such a hotbed of innovation, and why their people are so confident * 00:08:30 - The Invincible Innovation formula, and how it is based on practicality * 00:11:30 - Why open-mindedness is so important for innovation, and getting used to uncertainty * 00:14:00 - Innovating through Chaos

Links mentioned in this episode: * Innovating through Chaos book: https://amzn.to/3odZyON * Adi's Linkedin profile: https://www.linkedin.com/in/adimazorkario/ * Invincible Innovation: https://invincibleinnovation.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Cyndi Burnett, Director at Creativityandeducation.com.

See the full episode at https://wp.me/p6pllj-1vf

We speak about what it takes to bring creativity into homes and classrooms.

Topics covered in this episode: * 00:02:00 - Cyndi's start in learning about and teaching creativity * 00:04:00 - The frustration with research and how to make it practical * 00:05:45 - The STAR Model - The 5 Aspects of Creativity * 00:10:00 - Has creativity really been declining in schools, or are there also positive developments? * 00:13:00 - The appropriateness of when to be creative in schools and how this can be taught * 00:16:00 - The problem with the Art Bias * 00:18:00 - All children deserve creativity in their education

Links mentioned in this episode: * CreativityandEducation.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with Founder of the Dirty Easel, Christiane Michaelis.

See the full episode at https://wp.me/p6pllj-1ve

We speak about what it takes for people to get back in touch with their inner creativity, and how art can be used to unlock this.

Topics covered in this episode: * 00:01:00 - Christiane's start in music and theatre * 00:06:30 - What is different learning from professional creatives * 00:11:00 - How she prefers the creative times of developing something new, rather than performing the same production repeatedly * 00:14:30 - The difference between being creative yourself, and inspiring creativity in others * 00:19:00 - Using exercises from the Arts to unleash creativity in a corporate setting

Links mentioned in this episode: * The Dirty Easel: https://thedirtyeasel.com/ * Christiane's Linkedin: https://www.linkedin.com/in/christiane-michaelis

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia.

See the full episode at https://wp.me/p6pllj-1vd

We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company.

Topics covered in this episode: * 00:02:00 - His experience joining a consultancy from advertising * 00:04:00 - Why consultancies are bringing in creative talent from other industries * 00:06:30 - Some of the projects he has been involved with, including voice assist for hospitals * 00:08:15 - Getting cross functional teams to work effectively together, the combination of vigour and rigour * 00:11:30 - Building creative capabilities across Deloitte * 00:13:45 - How the pandemic has impacted the business demand for creative services * 00:15:00 - His team's involvement in developing solutions

Links mentioned in this episode: * Adrian's Linkedin profile: https://www.linkedin.com/in/adrian-mills-492481/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value, we speak with Dave Birss. Dave is a musician, educator, author and facilitator with a focus on improving creativity.

See the full episode at https://wp.me/p6pllj-1vc

We speak about how to keep up creativity in the times of remote working, and how to think laterally to live consciously again.

Topics covered in this episode: * 00:01:30 - How Dave's Scottish background sparked his interest in invention and innovation * 00:04:45 - How he found the power of education in creativity * 00:08:30 - How people's ability to come up with ideas has been impacted by a time of crisis * 00:09:45 - The issue is not idea generation techniques, it is about getting new inputs * 00:12:30 - How the future of work will change, and which industries will be impacted * 00:17:00 - How to change the way workshops and meetings can be done effectively * 00:21:00 - How to start living consciously again, with lateral thinking * 00:25:00 - Are times of crisis a time to innovate, or save budgets? Interesting insights from a study by HBR. * 00:29:45 - Most innovation fails at the point of handover between teams

Links mentioned in this episode: * Dave's website: https://davebirss.com * Dave's Linkedin: https://www.linkedin.com/in/davebirss/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In this episode of the Idea to Value podcast, we speak with author Greg Orme. Greg's book The Human Edge was voted as the business book of the year.

See the full episode at https://wp.me/p6pllj-1vb

We speak about how artificial intelligence is changing the nature of work, and how people can improve their capabilities to stay relevant in the future.

Topics covered in this episode: * 00:02:30 - Machines are coming for white collar jobs for the first time * 00:04:45 - What types of jobs are most at risk of automation * 00:06:30 - How our relationship with machines is changing based on narrow A.I. * 00:10:45 - The 4Cs of the Human Edge: Consciousness, Curiosity, Creativity, Collaboration * 00:16:00 - The beginning of artificial creativity, and how humans still have an advantage

Links mentioned in this episode: * Greg's website: https://gregorme.org/ * Greg's Linkedin: https://www.linkedin.com/in/gregorme/ * Greg's Twitter: https://twitter.com/gregoryorme

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Brant Cooper, Founder of Moves the Needle.

See the full episode at https://wp.me/p6pllj-1v1

We wrote the first book on the Lean Startup method, The Lean Entrepreneur, and we speak about Lean Innovation and dealing with Uncertainty.

Topics covered in this episode: * 00:04:00 - The 5E Model of Disruption Poetry * 00:06:00 - Everybody needs to balance execution work with exploration work * 00:09:00 - Teams need to be agile * 00:12:30 - How to measure and improve the 5 aspects using learning metrics * 00:16:00 - Empathy leads to insights

Links mentioned in this episode: * Moves the Needle: https://www.movestheneedle.com/ * Brant's Linkedin: https://www.linkedin.com/in/brantcooper/ * Brant's Twitter: https://twitter.com/brantcooper * Preview of the next book: bcoop.co/d4a

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with Co-Founder of the NEXT Business Design App, Moodi Mahmoudi.

See the full episode at https://wp.me/p6pllj-1v3

We speak about why ideas are worthless, how software is changing the Business Design world, and why ideas suck.

Topics covered in this episode: * 00:01:00 - Every best practice business task went from pen & paper, to being automated with software * 00:04:00 - Ideas are not the same thing as innovation * 00:06:45 - We don't need new solutions and ideas, we need to better understand problems * 00:08:30 - The 3 digital pillars underlying the NEXT App * 00:12:00 - There is no one-size-fits-all framework for innovation * 00:14:15 - Having a software solution is not enough, it needs to be used by people. Software makes the practice more accessible * 00:17:30 - How the pandemic forced NEXT to innovate their own offering, integrating with other systems to support the users

Links mentioned in this episode: * NEXT app: https://www.nextapp.co/ * Moodi's Linkedin profile: https://www.linkedin.com/in/moodimahmoudi/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with cognitive neuroscientist Dr Sahar Yousef. She is one of the youngest faculty members of UC Berkeley. In her 10 years of research on Making Superhumans, she has found ways to improve mental performance in as little as 7 weeks.

Full episode at https://wp.me/p6pllj-1v2

We speak about what it takes to reach peak performance and different brain states.

Topics covered in this episode: * 00:01:00 - Her journey mixing philosophy and neuroscience * 00:04:00 - How neural networks lead to creativity and flow states in your brain * 00:07:45 - The biggest barriers to productivity are distractions. Research suggests you are interrupted or distracted every 90 seconds * 00:11:00 - The danger of trying to be busy all the time. Task Switching is challenging, in fact it is impossible to multitask * 00:14:30 - Using 15-minute "focus sprints" to improve your performance * 00:17:00 - Work is never really done throughout the workday, and that's why we don't get the reward hit of dopamine

Links mentioned in this episode: * Sahar Yousef's website: http://www.saharyousef.com/ * Becoming Superhuman: https://stoa.partners/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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We speak with award-winning designer and artist Linda Naiman. Linda is the founder of Creativity at Work and helps organizations develop creativity, innovation, and leadership capabilities, through coaching, training and consulting.

See the full episode at https://wp.me/p6pllj-1v0

We speak about using creativity to stay resilient in challenging times.

Topics covered in this episode: * 00:01:00 - Linda's journey to becoming an award-winning designer * 00:03:30 - Her block, and realising that at school nobody had taught her to think creatively * 00:05:30 - Finding her mission, to liberate creativity in everyone and find meaning in work * 00:10:00 - The guiding myth of Percival, to find the right question to ask at the right time * 00:12:30 - The difference between creative skills and developing creativity * 00:16:30 - How creativity has surfaced in unique ways during the lockdown * 00:19:30 - The Hero's Journey * 00:22:00 - Use creativity and your emotions to take care of yourself

Links mentioned in this episode: * Creativity at Work: https://www.creativityatwork.com * Linda's art on Instagram: https://www.instagram.com/lindanaiman.art/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher.

See the full original episode at https://wp.me/p6pllj-1uZ

Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting.

Topics covered in this episode: * 00:01:00 - Cliff's history writing over 1000 songs, and his experience writing * 00:03:00 - The songwriters who succeed are the ones that treat it as a business, not the starving artists * 00:04:30 - Cliff explains his own creative process, based a lot on routine and process * 00:06:30 - Perfect is the enemy of done. It's more important to get into FLOW * 00:07:30 - The five aspects of songwriting which can be translated to help companies innovate more effectively * 00:10:45 - Using metaphors and the chorus to communicate more effectively * 00:14:30 - How some artists have more strength in performing, and sometimes need help with the creative act of songwriting * 00:16:30 - There are no good or bad songs. Only generous or selfish songs

Links mentioned in this episode: * The Reason for the Rhymes website: https://www.thereasonfortherhymes.com/

In today's episode of the Idea to Value podcast, we speak with artist, neuroscience researcher and startup founder Dr Shama Rahman.

See the full episode at https://wp.me/p6pllj-1tU

We speak about how we are using Artificial Intelligence and mental models to better understand and even enhance our human intelligence and spark creativity in new ways.

Topics covered in today's episode: * 00:03:00 - What she was researching and her findings, to see if there are certain brain activities depending on the creative process * 00:08:00 - Getting into a flow state * 00:11:00 - Different mental modes and models for creativity * 00:13:30 - How her new startup is using artificial intelligence to help people during their creative process * 00:18:00 - Using wearables and biosensors to help people get feedback on their creative performance

Links mentioned in today's episode: * Neurocreate: https://www.neurocreate.co.uk/ * Dr Shama Rahman's Linkedin profile: https://www.linkedin.com/in/dr-shama-rahman-4a6ba713/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak with Prof Uli Weinberg, Director der HPI School of Design Thinking and President of the Global Design Thinking Alliance.

See the full original episode at https://wp.me/p6pllj-1uY

We speak about how Design Thinking has changed over time, where it is going and how it needs to be taught in a different way to stay relevant.

Topics covered in this episode: * 00:01:30 - His history in computer animation and video game development * 00:04:00 - How Design Thinking began at the HPI more than 15 years ago * 00:06:30 - Design Thinking for him used to be the way of solving problems coming out of the fields of Design * 00:11:00 - How all parts of a corporation can benefit from Design Thinking, not just Design activities * 00:13:00 - How teams will work and collaborate to produce their best work * 00:16:00 - The 3P Triangle of Design Thinking: Place, People, Process, and how important the cultural and organisational aspects are * 00:18:00 - How Design Thinking has changed over the past decades and where it is going * 00:23:00 - His new book "Network Thinking" to bring people into the new patterns

Links mentioned in this episode * HPI School of Design Thinking: https://hpi.de/school-of-design-thinking/hpi-d-school.html * Global Design Thinking Alliance: https://gdta.org/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with serial entrepreneur and author Steve Glaveski.

See the full original episode at https://wp.me/p6pllj-1uX

Steve runs Collective Campus, an innovation accelerator based in Melbourne and Singapore that works with large organizations around the globe, and is also the author of multiple bestselling books on the topic of innovation, including his most recent book "Time Rich" which is all about how to get your best work done while also leading a balanced life.

Topics covered in this episode: * 00:02:00 - His journey to starting Collective Campus, working with startups and corporations across the world * 00:03:00 - The case for the 6 hour workday, and getting away from being anchored to the past * 00:06:30 - Why most companies have a C.R.A.P. culture * 00:08:00 - People cannot spend time in their FLOW state because they are constantly being distracted * 00:11:00 - Can you get to success while also living a balanced life, and not succumbing to hustle culture? * 00:15:30 - The benefits of asynchronous communication * 00:18:45 - One quick tip to begin: spend the first hour of your day on high-value activities

Links mentioned in this episode: * The Time Rich book: https://www.timerichbook.com/ * Steve Glaveski's website: https://www.steveglaveski.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with artist, neuroscience researcher and startup founder Dr Shama Rahman.

See the full episode at https://wp.me/p6pllj-1tU

We speak about how we are using Artificial Intelligence and mental models to better understand and even enhance our human intelligence and spark creativity in new ways.

Topics covered in today's episode: * 00:03:00 - What she was researching and her findings, to see if there are certain brain activities depending on the creative process * 00:08:00 - Getting into a flow state * 00:11:00 - Different mental modes and models for creativity * 00:13:30 - How her new startup is using artificial intelligence to help people during their creative process * 00:18:00 - Using wearables and biosensors to help people get feedback on their creative performance

Links mentioned in today's episode: * Neurocreate: https://www.neurocreate.co.uk/ * Dr Shama Rahman's Linkedin profile: https://www.linkedin.com/in/dr-shama-rahman-4a6ba713/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter.

See the full episode at https://wp.me/p6pllj-1u8

We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy-in for innovation processes in your company.

Topics covered in today's episode: * 00:01:00 - John's background and journey with Dr Bose * 00:03:00 - The history of the noise-cancelling headphones actually started by trying to improve audio performance, before later finding the noise-cancelling value proposition * 00:04:00 - The challenges were not just technical, but in convincing marketing and distribution channels to create a new product category * 00:08:00 - Innovation is not a team sport, it is usually done by one or two people * 00:10:00 - The three aspects required for innovation: leadership, governance and process * 00:12:30 - The reasons why functional managers are challenged by new innovations coming from separate innovation business units * 00:15:00 - How he helped develop the Apple new product development process

Links mentioned in today's episode: * TCGen: https://www.tcgen.com/ * Innovate Products Faster book: https://amzn.to/30IWM9v

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with creativity and motivation expert Todd Henry. He is the author of 5 books on how to get the best creative performance out of yourself and creative teams, the Founder of the Accidental Creative and the podcast of the same name, and author of the upcoming book The Motivation Code.

We speak about how teams can be more effective when being creative together, as well as insights on what motivates people.

I was fortunate to be given early access to the unique MCODE system to assess what drives every person's unique motivation factors and found it very interesting. For example, my top Motivation Profiles were Evoke Recognition, Be Unique and Explore, which do in fact relate to my driving forces. It's a very interesting way of looking at your own, and your team's motivations. I would suggest you get a copy of the book and the assessment to find out more about yourself as well.

Topics covered in today's episode: * 00:01:30 - How talent alone will not sustain creative productivity long term * 00:03:00 - The challenges and frustrations of working in creative teams * 00:05:30 - Everyone is creative, but people conflate creativity and art * 00:07:30 - The evolution of Todd's thinking around helping people's creativity * 00:10:00 - The origins of the Motivation Code * 00:14:45 - How motivating factors can have positive, but also shadow (negative) aspects * 00:18:00 - Extrinsic vs Intrinsic motivations are not discreet * 00:22:00 - How this is different from other personality type indicators and helps teams work better together

Links mentioned in today's episode: * The Motivation Code book on amazon: https://amzn.to/36cgMWi * The Motivation Code book pre-order bonuses (limited time): https://motivationcode.com/the-motivation-code-book/ * The Motivation Code assessment: https://motivationcode.com/motivation-assessment/ * Todd Henry's website: https://www.toddhenry.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Dr Gaia Grant, a researcher into innovation and founder of Tirian Consulting.

See the full episode at https://wp.me/p6pllj-1tT

We speak about the need for contextual ambidexterity and the profile of highly effective innovators.

Topics covered in today's episode: * 00:02:30 - Gaia's research into ambidextrous paradoxes around innovation, where leaders can think in multiple different ways * 00:07:00 - What makes up an innovation leader profile * 00:10:00 - What is the team makeup profile to develop a portfolio of innovations * 00:12:00 - The tensions between the need to explore and preservation * 00:16:00 - Contextual ambidexterity is where people have the training to switch their thinking depending on the needs

Links mentioned in today's episode: * The Innovation Race assessment: https://the-innovation-race.com/ * Dr Gaia Grant's website: https://andrewgaiagrant.com/ * Tirian Learning and Development: https://www.tirian.com/ * Dr Gaia Grant's Linkedin: https://www.linkedin.com/in/gaia-grant

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with the world's #1 Communications Coach and Top 50 Business Thinkers in the World, Dorie Clark.

See the full episode at https://wp.me/p6pllj-1tS

Dorie also teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and we talk about the importance of reinventing yourself and how best to communicate your value.

Topics covered in today's episode: * 00:02:00 - why it's so important to be able to reinvent yourself, either by choice or by necessity * 00:03:00 - how to get over the challenges of changing course * 00:06:30 - how to rebrand yourself * 00:09:30 - how to find out what you might be passionate about, but you don't know what * 00:12:00 - finding disconfirming evidence by getting data points * 00:14:30 - what people get wrong about communicating their value. Use more nouns and fewer adjectives

Links mentioned in today's episode: * Dorie's free Reinventing You self-assessment: https://dorieclark.com/reinvent

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Karin Hurt and David Dye from Let's Grow Leaders.

See the full episode at https://wp.me/p6pllj-1tR

We speak about what it takes to build a culture where both leaders and everyone can feel engaged with innovation and bring forward their best ideas.

Topics covered in today's episode: * 00:01:00 - Karin and David's backgrounds in corporate work which led them to innovation * 00:03:30 - How leaders lose their souls and lose engagement in their work * 00:05:15 - Their research which showed why people aren't sharing their ideas * 00:08:00 - How to overcome the challenges of engagement * 00:12:00 - How people a the front line can share their ideas more effectively * 00:16:30 - How a courageous culture helps companies implement ideas

Links mentioned in today's episode: * Let's Grow Leaders: https://letsgrowleaders.com/ * Courageous Cultures book: https://letsgrowleaders.com/courageous-cultures-2/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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In today's episode fo the Idea to Value podcast, we speak with Tamara Ghandour, founder of Launch Street, author of INNOVATION IS EVERYBODY’S BUSINESS and developer of the IQE assessment.

See the full episode at https://wp.me/p6pllj-1tQ

We speak about why some people find it so challenging to innovate, how to overcome these fears and the importance of understanding how your tribe works best together.

Topics covered in today's episode: * 00:02:30 - Why everyone needs to understand how they can be involved in innovation * 00:03:30 - If you try to force everyone to innovate in the same way, you will fail * 00:05:15 - Why our primal brain makes people fear failure and new ideas * 00:09:10 - Are there people who cannot innovate? * 00:11:30 - Building an innovation tribe * 00:14:30 - The challenges which women experience in innovation * 00:18:30 - How to communicate to get buy-in on innovation

Links mentioned in today's episode: * Launch Street: https://www.gotolaunchstreet.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Byron Lopez, who is a Technical Director on the award-winning animated TV show South Park.

See the full episode at https://wp.me/p6pllj-1tP

We speak about the unique creative process which enables South Park to be created from start to finish in less than a week, where other TV shows take months.

Topics covered in today's episode: * 00:02:00 - Byron's journey that brought him to South Park * 00:03:30 - What a Technical Director does * 00:05:00 - How South Park is created and produced in less than a week * 00:08:00 - His personal creative process, based on a strong sense of trust in the team * 00:13:30 - Byron's creative endeavours outside of work * 00:15:30 - How Byron thinks that it is easier for children to be creative nowadays

Links mentioned in today's episode: * Youtube: Art time with Mr Color: https://www.youtube.com/channel/UC3fpBjk9n4-F2VKT-b6f4wA * Byron's Linkedin profile: https://www.linkedin.com/in/byron-lopez-39415b7/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator's Solution and the Strategy Paradox.

See the full article at https://wp.me/p6pllj-1tO

We speak about the link between strategy and innovation, what companies get wrong about disruptive innovation and understanding where your company is in the market.

Topics covered in today's episode: * 00:02:00 - The history of the Innovator's Solution, creating separate organisational entities for different types of innovation * 00:04:45 - The misunderstanding of Disruptive Innovation * 00:07:30 - Why you cannot use disruption as a strategy * 00:09:00 - The links between strategy (embracing tradeoffs) and innovation (breaking tradeoffs) * 00:15:00 - Understanding your intent when determining where innovation should be invested in * 00:16:15 - How to set an innovation strategy to help the company understand where you currently are in a market against two factors (price and performance) and where you need to get to * 00:20:00 - How Deloitte is innovating internally

Links mentioned in today's episode: * Deloitte Insights: https://www2.deloitte.com/us/en/insights.html

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes.

Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board member for the APA Journal Psychology of Aesthetics, Creativity and the Arts.

Topics covered in today's episode: * 00:02:30 - Research into how your physical environment affects your creativity * 00:04:00 - Being exposed to nature appears to result in a 15% improvement in divergent thinking * 00:09:00 - What is malevolent creativity (a creative act which is deliberately designed to harm other people). Is everything that is creative always good? * 00:13:00 - Be aware of our own biases to consider our own malevolence

Links mentioned in today's episode: Mark Batey's website: https://drmarkbatey.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.

See the full episode at https://wp.me/p6pllj-1tN

We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in.

Topics covered in today's episode: * 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning * 00:03:20 - How creativity and innovation is a part of the culture at LEGO * 00:05:00 - What makes an investment interesting for LEGO * 00:08:30 - The reason why the Ventures team is separate from the core business * 00:10:00 - What "value" means for LEGO, going beyong ROI * 00:11:00 - The link between the idea and the team in how investment choices are made * 00:14:00 - The dangers of diversifying innovation too far from the core business * 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus

Links mentioned in today's episode: * LEGO Ventures website: https://legoventures.com/ * Rob Lowe's LinkedIn profile: https://www.linkedin.com/in/roblowe3/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with author Dan Toma about the concept of Innovation accounting. Dan is the founder of Outcome and the co-author of the Corporate Startup.

We go through how companies should measure innovation performance, and which KPIs actually make sense for these types of projects.

Topics covered in today's episode: * 00:01:30 - Dan's history in entrepreneurship * 00:03:45 - Why accounting is overrated. It cannot tell you what to do next. It is like driving a car but only looking backwards in the rearview mirror. * 00:05:00 - The aspects which create a successful innovation culture are found nowhere in the accounting books. * 00:08:00 - Instead of just focusing on inputs and outputs, innovation relies on understanding the process * 00:09:00 - Innovation cannot provide information on what has not yet happened, making questions around "Return on Investment" impossible to predict * 00:14:00 - Which KPIs and principles work for an innovation accounting system * 00:19:30 - What is learning velocity? * 00:22:00 - Assessing risk and managing multiple innovation projects across a portfolio

Links mentioned in today's episode: * The Innovation accounting book: https://innovationaccountingbook.com/ * Dan's Linkedin profile: https://www.linkedin.com/in/dantoma/ * Dan's Twitter profile: https://twitter.com/danto_ma

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Pete Newell, Founder of BMNT.

We speak about how to align innovation strategy with operations in large organisations.

Topics covered in today's episode: * 00:01:30 - How Pete's history in the military with the US Army's Skunkworks influenced his journey to innovation * 00:03:00 - The military is always in a certain state of chaos at the head of the battlefield, moving towards structure as you move up the chain of command * 00:05:00 - How companies suffer from innovation exhaustion * 00:06:00 - What is an innovation pipeline? From start to finish in 5 steps * 00:09:30 - No problem survives first contact with investigation. Finding the right problems is vital * 00:11:00 - Between every stage of an innovation pipeline, it requires someone making a decision about what is required from one activity to the next activity with another team. Many people are too focused on proving the purpose of the current activity, rather than thinking what should be the series of priorities * 00:15:00 - How BMNT assesses a company's current innovation pipeline

Links mentioned in today's episode: BMNT's website: https://www.bmnt.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak world-renowned futurist Daniel Burrus. He has written 7 bestselling books on innovation, including the Anticipatory Organisation, and has also started 6 leading companies himself.

We speak about the difference of hard trends (that will definitely happen) and soft trends (assumptions, that might happen or might not), and using the principles of hard trends to guide your innovation efforts.

Get The Anticipatory Leader at an exclusive discount here. Topics covered in today's episode: * 00:02:30 - What is a professional futurist? * 00:04:00 - How to use the 500 known cycles, as well as linear and exponential trends, to predict hard trends and soft trends * 00:07:00 - Value is delivered when you tie an opportunity to a trend * 00:09:00 - The three types of hard trends * 00:16:00 - Doing the opposite, and the Skip-It principle * 00:18:30 - Innovation and businesses based on certainty are low risk * 00:19:30 - When most people try to look forward, they use legacy thinking, looking backward. It is important to stop speaking in opinions * 00:22:30 - The cost of NO

Links mentioned in today's episode: * Daniel Burrus' exclusive Anticipatory Leader training program discount for Idea to Value listeners: https://www.ideatovalue.com/wp-content/uploads/2020/06/nickskillicorn-al-sales-page.html * Daniel Burrus' website: https://www.burrus.com/ * The Anticipatory Organisation book: https://amzn.to/2M2Uv1P

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Scott Anthony, Senior Partner of Innosight.

See the full episode at https://wp.me/p6pllj-1tn

We speak about some of the insights from his upcoming book Eat, Sleep, Innovate, and how the current pandemic is going to change many industries in the near future.

Topics covered in today's episode: * 00:02:00 - Scott remembers Professor Clayton Christensen, and his ability to tell stories to explain innovation * 00:05:30 - What does it really take to innovate? And why are these innate behaviours not happening in companies? * 00:08:00 - How leaders delude themselves about disruption, you need to be able to flip between thinking about the current business, and thinking about the future * 00:09:30 - The limits to the concept of ambidextrous organisations, you need dual transformation * 00:14:00 - How can you develop a culture which allows intelligent failure * 00:15:30 - Asking the jobs to be done that are being affected by the global coronavirus pandemic * 00:19:00 - The biggest lie that companies are telling themselves: This is not the time to innovate

Links mentioned in today's episode: * Innosight website: https://www.innosight.com * Scott on Linkedin: https://www.linkedin.com/in/scottdanthony/ * Book: Eat, Sleep, Innovate: https://amzn.to/2yAE4a5

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement.

See the full episode at https://wp.me/p6pllj-1th

We speak about what makes a successful startup, what large companies get wrong about innovation and how he has seen Lean Startup evolve and change over the past few years.

Topics covered in today's episode: * 00:01:15 - How Steve started 8 startups in 21 years, and what this taught him about how innovation works * 00:03:00 - How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development) * 00:07:30 - How the meaning of "Startup" has changed over the past few decades * 00:12:00 - The moment he realised "there are no facts inside your building", you need to go out and understand what customers think * 00:15:00 - How to test hypotheses. Lean startup is just the scientific method, using minimum viable products * 00:18:00 - What a "pivot" really is (and is not), a fundamental change to one or more components of the Business Model Canvas * 00:22:00 - His problem with innovation theatre * 00:25:30 - The need for an innovation doctrine in large companies, and startups going back to basics

Links mentioned in today's episode: * Steve's website: https://steveblank.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone

See the full episode at https://wp.me/p6pllj-1tg

We speak about overcoming anxiety, mental illness and living a more fulfilling life.

Topics covered in today's episode: * 00:01:15 - How Mark spent the first 18 years of his life trying to hide himself and his message, due to his social anxiety * 00:05:15 - How creative people feel fear about releasing their ideas, especially introverts * 00:07:00 - How your body creates a negative feedback loop during social situations, which makes you feel even more anxious * 00:11:30 - The impact of social media on comparing yourselves to other people * 00:15:15 - Humans take much longer than other animals to learn about the external and internal world * 00:19:45 - Ways to overcome shyness and social anxiety, including using FLOW

Links mentioned in today's episode: * Mark's website: https://www.markmetry.com/ * Humans 2.0 podcast: https://www.markmetry.com/humans-2-0-podcast * Mark's Book: Screw Being Shy: https://amzn.to/2WcDfgC

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.

See the full episode at https://wp.me/p6pllj-1sW

We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Topics covered in today's episode: * 00:01:30 - Her journey starting with innovation and Ernst & Young * 00:03:30 - How she chooses the innovation topics to talk about * 00:04:45 - The importance of a personal brand message on Linkedin, and how this fits into marketing * 00:07:00 - It is not authentic to just share company messages, you need to bring in your own content * 00:08:45 - Don't worry about putting out content which doesn't look perfect. It needs to be authentic

Links mentioned in today's episode: Célin's Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart.

See the full episode at https://wp.me/p6pllj-1t6

We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Topics covered in today's episode * 00:01:30 - How User Experience (UX) led Jonathan on his journey to starting his company * 00:03:30 - The tension behind building products for months and misalignment causing them to go nowhere * 00:05:30 - The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems * 00:09:00 - Why they moved from long term client engagements, and are now focusing down on shorter workshops * 00:12:00 - How digital product innovation has changed over the past 10 years * 00:16:30 - Innovation labs were a place where nothing got done * 00:19:00 - Apple and Google led people astray, by focusing on the wrong things * 00:20:45 - What it takes for a digital product to succeed

Links mentioned in today's episode * AJ&Smart website: https://ajsmart.com/ * Jonathan new Book: The Workshopper Playbook - get it now for FREE: https://www.wsplaybook.com/free-workshopper-playbook * Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-courtney-4510644b * Jonathan on Instagram: https://www.instagram.com/jicecream/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, I speak with Iain Bitrain, Executive Director of The International Society for Professional Innovation Management (ISPIM).

See the full epsiode at https://wp.me/p6pllj-1tf

We speak about how ISPIM has evolved over time, and what professional innovation managers can do now to prepare for an uncertain future.

Topics covered in today's episode: * 00:01:30 - ISPIM is a community for anyone involved in innovation * 00:02:30 - Iain's journey * 00:04:00 - What ISPIM does and professionalising innovation management as a profession * 00:08:00 - How the COVID-19 conference is forcing companies to innovate * 00:12:00 - Examples of how companies are doing things differently

Links mentioned in today's episode: ISPIM Virtual Conference registration: https://www.ispim-virtual.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer.

See the full episode at https://wp.me/p6pllj-1sV

We speak about what we can learn about creativity from different cultures around the world.

Topics covered in today's episode: * 00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go * 00:04:30 - The difference between being an expert and explorer * 00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you * 00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked * 00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were

Links mentioned in today's episode Fredrik's website: https://www.fredrikharen.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

See the full episode at https://wp.me/p6pllj-1sQ

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Topics covered in today's episode: * 00:01:45 - People don't want to join a company, they want to join a crusade * 00:02:30 - What are you fighting for? * 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40) * 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed * 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work * 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people

Quote from the episode: How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

Links mentioned in today's episode: * Audiobook: Pick a fight: https://amzn.to/3b3pVzj * David's website: https://davidburkus.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
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• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.

See the full article at https://wp.me/p6pllj-1sL

Topics covered in today's episode: * 00:01:30 His start with innovation management systems * 00:02:30 What is an innovation management system * 00:07:30 The reaction from the community to the attempt to build a management standard for innovation * 00:12:00 The next steps for the ISO Standard

Links mentioned in today's episode: * Hakan's Blog: http://hakanozan.net/ * ISO Standard 56000: Innovation Management: https://www.iso.org/standard/69315.html

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity.

See the full article at https://wp.me/p6pllj-1sM

We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

Topics covered in today's episode: * 00:02:00 What are the circumstances that help people find meaning in their work * 00:06:15 The possibility ecosystem * 00:08:30 Breaking through the inertia of no * 00:11:00 Tools to find the right questions to solve * 00:13:00 The creative process * 00:16:00 Using the process workflow of become more productive

Links mentioned in today's episode: * Sparkitivity website: https://sparkitivity.com/ * Book: The Non-Obvious Guide to Being More Creative https://amzn.to/3enP5M8

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer.

See the full article at https://wp.me/p6pllj-1s8

We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish.

Topics covered in today's episode: * 00:01:30 How intrapreneurs need to act like pirates and privateers within a company * 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail * 00:05:30 Building an innovation portfolio * 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation * 00:10:00 What helps change a company's innovation culture is to get an early win * 00:12:30 How to figure out where a company's innovation successes have been * 00:15:00 Building a bridge to the core to build an ambidextrous organisation

Links mentioned in today's episode: * Book: Pirates In The Navy: How Innovators Lead Transformation https://amzn.to/2RAZKco * Tendayi's website: https://tendayiviki.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

See the full article at https://wp.me/p6pllj-1sA

Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.

Topics covered in today's episode: * 00:01:00 How hype can be used as a tool * 00:02:30 How hype affects the way we learn about and understand new ideas * 00:04:00 Hype is accidental fooling * 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader * 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy) * 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion * 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise * 00:17:45 Always consider the context of what you are reading and hearing

Links mentioned in today's episode: * Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q * Gemma's website: https://www.gemmamilne.co.uk/ * Gemma's twitter: https://twitter.com/gemmamilne

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

See the full article at https://wp.me/p6pllj-1sU

We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years.

Topics covered in today's episode: * 00:01:00 How Board of Innovation started by trying to help companies understand new business models * 00:02:45 The Low Touch Economy and the long term impact of COVID-19 * 00:05:30 The habits that will change in the coming months and years, and how they will impact businesses * 00:09:00 How government control will change people's behaviours * 00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company * 00:15:00 Why Board of Innovation gives out so many of their tools for free on their website * 00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in innovation theatre and more investment will go into strategy and delivery

Links mentioned in today's episode: * Board of Innovation website: https://www.boardofinnovation.com/ * Report: The Low Touch Economy: https://www.boardofinnovation.com/low-touch-economy/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic, about how to overcome anxiety during this incredibly stressful time.

See the full episode at https://wp.me/p6pllj-1sK

Quote from the episode: You don't have to do anything.

We don't have to be doing stuff all the time.

Part of what people are experiencing is a deeply ingrained habit, to be busy, to be active, to be doing something...

...To be looking like you're doing something...

For so long that this habit is what you're trying to break.

Because intrinsically all of came out of the womb knowing how to be.

Topics covered in today's episode: * 00:01:30 - The pressure some of us are feeling to make the most of our potential in the pandemic * 00:03:30 - This is the time for a collective global pause * 00:05:30 - How to overcome anxiety and your inner critic * 00:10:30 - Managing guilt caused by social media usage * 00:13:00 - The feeling we are experiencing right now is grief * 00:15:00 - You need to slow down and focus on the basic things * 00:17:00 - Overcoming the anxiety that comes with not knowing what you want in life

Links mentioned in the episode: * Denise Jacobs' website: https://denisejacobs.com/ * Book: Banish your inner Critic: https://amzn.to/39LHT8N * Denise on Twitter: http://twitter.com/denisejacobs * Denise on Linkedin: http://www.linkedin.com/in/deniserjacobs

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world's most respected experts on the intersection between strategy and innovation.

See the full episode at https://wp.me/p6pllj-1sJ

One of the interesting points we cover is the concept of Inflection Points in innovation, and the management structures and governance from leadership required for innovation to thrive in a company.

Topics covered in today's episode: * 00:02:00 - Competitive advantages are no longer sustainable, and innovation is needed to replace these constantly * 00:03:00 - Resource allocation is really at the core of strategy, and innovation requires these investments as well * 00:04:30 - Major inflection points (a 10x change) at the time don't look like huge shifts, it is only afterwards that they become apparent * 00:07:00 - The recipe of previous success is baked into the working practices of a company, but was once true will not always be true * 00:09:30 - Many leaders can get into their positions without ever touching innovation, which makes them averse of it * 00:11:30 - Example of leadership choices and decision making from a Virtual Bank * 00:13:00 - Reducing the risk and fear of failure * 00:15:30 - How you allocate your innovate portfolio will depend on which industry you are in * 00:16:30 - Innovation management is something most companies need assistance with * 00:18:00 - Governance structure and resource allocation is vital. Leaders need to focus 50% of their time on innovation

Links mentioned in today's episode: * Rita's website: https://www.ritamcgrath.com/ * Book: Seeing around corners: https://amzn.to/2wnPPQc

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas.

See the full episode at https://wp.me/p6pllj-1sw

We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio.

Topics covered in today's episode: * 00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate * 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create * 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns * 00:08:45 - The different types of innovation in a company require different attitudes and management methods * 00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have innovation theatre. * 00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities * 00:14:30 - The business plan is the enemy of innovation. The importance of killing projects * 00:16:15 - Companies need to give innovation projects dedicated resources * 00:20:00 - Most business leaders don't understand business models * 00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO * 00:23:30 - Leadership commitment is required to invest in an innovation portfolio

Links mentioned in today's episode: * Strategyzer: https://www.strategyzer.com * The Invincible company: https://amzn.to/3dFjh4W

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

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In today's episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity.

See the full episode at https://wp.me/p6pllj-1su

Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies. Today we talk about what it takes to make creativity a ritual in your company.

Topics covered in today's episode: * 00:02:00 - Everyone can be creative. We are born to be creative * 00:04:00 - How you can apply discipline to creativity * 00:05:00 - What holds most people back is fear * 00:06:00 - How can you become an artist in your own field? What is the risk of doing nothing? * 00:08:15 - How to build up rituals and rewards to encourage creativity * 00:10:30 - You don't always need to try to disrupt the industry with breakthrough innovations from the start * 00:13:00 - The "Judo Flip" technique, to do the opposite of what is conventional wisdom * 00:14:00 - Role Storming, brainstorming while performing a character * 00:17:00 - How to make creativity a daily habit in a corporation

Links mentioned in this episode: * Josh's website: https://joshlinkner.com/ * Platypus Labs: https://platypuslabs.com/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

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In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

See the full episode at https://wp.me/p6pllj-1so

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

Topics covered in today's episode: * 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work * 00:04:00 - The importance of asking better questions in innovation * 00:05:30 - Using different lenses to reframe innovation problems in new ways * 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts * 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza * 00:11:00 - We usually ask questions which are either too abstract, or too specific * 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup * 00:15:00 - Expertise can be the enemy of innovation * 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters] * 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions

Links mentioned in today's episode Invisible Solutions Book: https://invisiblesolutionsbook.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

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• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to value podcast, we speak with bestselling author Jeff Goins. Jeff is the author of "Real Artists don't Starve", and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change their fortunes.

See the full episode at https://wp.me/p6pllj-1ro

Topics covered in this episode: * 00:01:30 Jeff's personal journey, starting as a starving artist * 00:03:30 How he discovered the joy of writing, even though he didn't know what to write about * 00:05:00 The myth of the starving artist, and how it is related to the stories we tell ourselves * 00:08:00 During the Renaissance, many artists actually earned quite well * 00:13:00 The difference between starving artists and thriving artists nowadays * 00:15:30 How creative people can change their stories and mindset for success * 00:17:30 The danger with trying to follow your passion, and what to do instead * 00:19:00 Finding the intersection of passion, skill and demand * 00:22:00 What keeps Jeff creative is continually pushing himself to grow

Links covered in today's episode: Jeff's website: www.goinswriter.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value podcast, we speak with Prof. Roger L Firestien, who is a senior faculty member for the Centre for Applied Imagination, University of SUNY, Buffalo. To see the full episode, check out https://wp.me/p6pllj-1r8 He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.

Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.

Topics covered in this episode: * 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies * 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong * 00:03:15 you need a well defined problem to be solved * 00:05:00 what he had learnt in his more than 40 years teaching these techniques * 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them * 00:08:15 the link between CPS and Design Thinking * 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative * 00:13:15 practical techniques people can use, from his new book "Create in a Flash" * 00:14:45 to spark your creativity, it is important to make connections

Links covered in today's episode: * Create in a Flash book on Amazon: https://amzn.to/36KIeHH * Free videos for the book: https://rogerfirestien.com/create-in-a-flash/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.

Read the full article: https://wp.me/p6pllj-1r6

We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.

Topics covered in today's episode: * 00:01:00 - How Adam's father's innovation journey helped Loctite succeed * 00:03:00 - The best way to innovate is by finding the needs of your customers' customer * 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research * 00:07:00 - Adaptive innovation - What must be true...? * 00:11:30 - Look for global needs first * 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen * 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process * 00:18:00 - Lack of innovation is usually due to a lack of time * 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry * 00:20:30 - Go and speak to the users

Links mentioned in this episode: * Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/ * Elemence Consulting: https://elemence.net/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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In today's episode of the Idea to Value Podcast, we speak with Prof Keith Sawyer from the University of North Carolina, Chapel Hill.

See the full episode at https://wp.me/p6pllj-1r2

Prof Sawyer is an expert researcher on creativity, and we talk about what it takes for children to learn most effectively, how teachers and schools need to adapt to new ways of teaching, and how this can teach us about becoming more creative.

Topics covered in this episode: * 00:01:30 - The convergence of research into learning and creativity, and how the two complement each other * 00:03:15 - What the research is telling us about the difference between shallow knowledge (memorising) and deeper knowledge (required for creativity) * 00:05:15 - Based on his research, Creative performance is based on a balance of general creative skills, as well as domain-specific experience and knowledge on which to build * 00:07:00 - The Art Bias in schools and teaching * 00:10:30 - If you teach for deeper understanding of a subject, the research shows that the performance of students on shallow knowledge (facts) assessments also improves as a result * 00:12:30 - Teachers should introduce some improvisation into their classrooms * 00:14:00 - Group Flow: where several people can be in a flow state together. Teachers can collaborate with their students through guided improvisation * 00:16:30 - How changing the style of teaching, and learning, can be scary for many participants at first * 00:19:45 - His view on what the trends of creativity are

Links mentioned in this episode: * Keith's Website: http://keithsawyer.com/ * Keith's Linkedin page: https://www.linkedin.com/in/keith-sawyer-6414b7/ * Book: The Creative Classroom: https://amzn.to/2Lg20mo

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com