Audience: Recent Episodes
Craig Hewitt from Castos
As Audience comes to an end, we're signing off with a collection of podcasting tips from our season 3 guests
We're excited to collaborate with our friends at The Podglomerate and their show, Podcast Perspectives:
How does the Washington Post share sweeping stories through audio?
Today on the podcast, we’re excited to feature a conversation from Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-large, and more.
In today’s episode, Podglomerate founder/CEO Jeff Umbro sits down with The Washington Post’s Lillian Cunningham, who produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks.
Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/
On this episode of the Audience podcast, Stuart and David talk about his limited series, Dreamtown, the Story of Adelanto. David shares his expertise on podcasting and storytelling in general. It can be difficult to tell someone else’s story compassionately and compellingly. Dreamtown aims to do that for–not only–the main character, but also the town of Adelanto. He also touches on the importance of being able to explain your podcast in one sentence, what to do when your story evolves during the production process, and the reason why he chose to use a narrator (who wasn’t him).
David Weinberg grew up in Colorado and moved around for a while until he found himself in New Orleans. There he got his start in radio, writing and creating stories for WWOZ. He was a staff reporter at Marketplace and KCRW where he hosted the podcast Welcome to LA podcast. Welcome to LA was named one of the best podcasts of 2018 and 2020. His latest project is Dreamtown: The Story of Adelanto. His print work has been published in The New York Times.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* David’s journey from freelance to radio to podcasting * The story behind Dreamtown * Finding the focus of your story and staying true to your vision * Establishing trust with guests and interviewees * Reasons behind the use of a narrator * The sound design for Dreamtown * David’s next big project * How David gets his story ideas
Resources/Links:David C Weinberg: https://www.davidcweinberg.com/about-1
Dreamtown: https://crooked.com/podcast-series/dreamtown-the-story-of-adelanto/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart talks to Tania Mohammad, the host and producer of the award-winning podcast, Undiscarded: Stories of New York. They talk about how audio can be used to bring artifacts back to life and how objects can tell bigger stories.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The story behind Undiscarded: a museum of New York by New Yorkers * The collaboration of many institutions of New York behind the scenes * The selection process for the objects focused on in each episode * Most well-known New York landmarks * Hanging on to classic New York as it evolves and changes * Gentrification can happen anywhere * The difficulties of being an indie podcast * Trusting in yourself and your perspective
Resources/Links:Tania Mohammad’s LinkedIn: https://www.linkedin.com/in/taniamohammad/
Undiscarded Podcast: https://undiscarded.org/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Today, Stuart and Chris Linnane discuss Chris' podcast The Parlor Room, and what it's like to talk to experts. Chris lives his life surrounding himself with smart people on purpose. For some people, that can lead to imposter syndrome. Chris uses it to motivate him to do better. He also talks about his background in music, what makes The Parlor Room stand out from other podcasts, and the value of video in podcasting.
Chris Linnane is the creative director of Harvard Business School Online (HBS Online). In The Parlor Room, Chris sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- “Never be the best guitar player in the room”
- How Chris’ creative background led him to his podcast
- The anonymity of creating music versus podcasting
- Dealing with imposter syndrome
- The Parlor Room and what makes it different from other podcasts
- Chris’ thoughts about AI and the future
- Truly trying and truly failing and how it can help people grow
- Making audio for video and how video can give a podcast more personality
- Microphones for newbie podcasters
Resources/Links:
Christopher Linnane LinkedIn: https://www.linkedin.com/in/christopherlinnane/
The Parlor Room: https://online.hbs.edu/podcast/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
As we continue to work on new Audience episodes, here's an episode from one of our other shows, 3 Clips. It first aired on September 6, 2021, was hosted by Jay acunzo and was produced/ edited by Cherie Turner
Amy Westervelt is a print and audio journalist and environmentalist; she founded the podcast network Critical Frequency, which raises up important but often overlooked voices; and she is the executive producer and host of the critically acclaimed show Drilled.
The through line here is that Amy has an enduring interest in telling stories that are getting covered up, and doing the hard work of figuring out what’s really going on.
Jay and Amy discuss the rigorous and thorough process involved in creating a show like Drilled, which focuses on stories that investigate propaganda in the fossil fuel industry. And they get into why audio is a powerful medium for the stories Amy chooses to cover on the podcast.
EXPLORE THE SHOW
Visit 3clipspodcast.com for all episodes of the show.
On this episode of the Audience podcast, Stuart talks to Charles Austin about the comedy podcast, Episode One.
Episode One is a satirical podcast that started out as just a funny passion project for three friends. After a while, they realized that they had an idea that could possibly take off. E1 is a podcast starring Andrew, Branson, and Charles. Each episode is the first—and only—episode of a failed podcast that never existed. Today, Stuart and Charles talk about what it takes to make a funny podcast while staying genuine. They also talk about when to delegate tasks, when to crowdsource ideas, and when to collaborate.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* How Charles’ background in music helps him with podcasting * The importance of having fun and making each other laugh * Developing an internal idea of what’s funny * Not boxing yourself in * Audiences have a massive demand for a large amount of content * Staying in character and being genuine * The talents of each host and what they bring to E1 * How they come up with topics and episodes * Delegation and collaboration among multiple hosts * What is passion burnout and gauging your passion for your podcast
Resources/Links:Episode One Podcast: https://www.e1pod.com/about
Solipse Linktree: https://linktr.ee/solipse
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart's Other Podcast: https://obscureballpod.com/
On this episode of the Audience podcast, Stuart and Elaine talk about her podcast "Sound Judgment" and what it takes to be a great host. (Stuart gets a lesson from an expert.) Elaine uses her experience as a lifelong journalist to help hosts become better at what they do, no matter the genre.
Elaine Appleton Grant is the CEO of Podcast Allies, an audio storytelling consulting, production and training company helping public media, NGOs, social impact and higher ed organizations make beautifully crafted shows. She is also the host and executive producer of the podcast Sound Judgment, which unpacks how today's best radio and podcast hosts make their magic.
When not leading Podcast Allies, Elaine is a gardener, kayaker, traveler, entertainer, partner, and mom and bonus mom of four kids, a dog, and a cat.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Bringing who you are to the table * How Elaine’s past experience helps her as a host * Qualities of good hosts * Does the role of a host differ with each genre? * Knowing your audience * The importance of “sound vision” * What is your animating force or motivation * Psychological safety is "the permission you give a source to feel safe and candid" * H.E.A.R. M.E. * Examples of great hosts and their qualities
Resources/Links:Podcast Allies: https://podcastallies.com
Sound Judgement Podcast: https://www.soundjudgmentpodcast.com/
Elaine Appleton Grant, LinkedIn: https://www.linkedin.com/in/appletongrant/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Today Stuart talks to Bethanne Patrick about her podcast, Missing Pages. Being a critic of your professional industry can go one of two ways, horribly wrong or positively eye-opening. Bethanne’s podcast, Missing Pages, is all about the controversies in the publishing industry. From the way that big publishers treat their authors, to plagiarism, to scams, to literal snake oil salespeople, the publishing industry is no stranger to controversy. Bethanne dives deep into these controversies while also conveying deeply meaningful and thought-provoking stories to her listeners.
Missing Pages is an investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres on October 23rd. Produced by The Podglomerate.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Bethanne’s writing journey * The stories behind Missing Pages * The problems in the publishing industry * Feedback and response from the community * The future of Missing Pages, podcasting, and the literary industry * Podcasting as a literary form * Audio and video podcasts
Resources/Links:Bethanne Patrick’s website: https://www.bethannepatrick.com/
Missing Pages: https://listen.podglomerate.com/show/missing-pages/
Podglomerate: https://podglomerate.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
While we work on new episodes, here's an episode from another Castos Original, 3 Clips. It firt aired in October of 2021, was hosted by jay Acunzo, produced by Andrea Muraskin and was edited by Stuart Barefoot.
The World needs more sensitive creators. Content that moves the world, moves listeners and make things better. And you know what? That doesn’t have to come in the form of some epic narrative. It can be stories from daily life. The seemingly innocuous details of our day-to-day can provide inspiration.
Enter Ian Coss. For this episode he and Jay break down his five part series, Forever is a Long Time. Ian explores the topic of marriage by interviewing members of his family who are divorced, which is most of them. These candid and poignant conversation with his relatives are both deeply personal and relatable at the same time.
Ian is an award winning musician, podcaster and sound designer who has worked with well known outlets like PRX, and the nationally syndicated radio show, The World. He’s been recognized with a national Edward R. Murrow Award for excellence in sound and his music is even featured in museums. Forever is a Long Time, however, was produced independently, something he and Jay discuss at length.
On this episode of Audience, Stuart talks to Anisa Khalifa about her podcast, The Broadside, which is a podcast that covers a variety of different topics. Anisa talks about her career in radio and podcasting and how she and her team work to develop great stories in order to fully immerse listeners in each of their stories. While most of the stories on The Broadside cover topics that are centered in North Carolina, the themes are universal so everyone can get value and information out of each episode.
Anisa Khalifa is an award-winning podcast producer and host at WUNC. She grew up in a public radio household and fell in love with podcasts shortly before her friends convinced her to start one with them about Korean dramas. Since joining WUNC in 2021, Anisa has produced Me and My Muslim Friends, CREEP, Tested, and Dating While Gray, and is the host of WUNC's weekly podcast The Broadside. Anisa is also the co-creator of indie podcasts Dramas Over Flowers and Muslim in Plain Sight. In her non-podcast life, she’s a culture writer, poet, visual artist, and chronic insomniac, who is fascinated by the stories we tell about ourselves and each other.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Anisa’s past and present projects * Why The Broadside has such eclectic topics * Highlighting why these topics matter to everyone * The variety of WUNC podcasts and how they deal with stereotypes * Breaking down barriers with podcasting * The team behind The Broadside and what they bring to the podcast * Collaborating with other newsrooms * The importance of preparation
Resources/Links:The Broadside: https://www.wunc.org/podcast/the-broadside
CREEP podcast: https://www.wunc.org/podcast/creep
Me and My Muslim Friends: https://www.meandmymuslimfriends.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart's Other Podcast: https://obscureballpod.com/
Today, Stuart chats with Rick Wimberly about how to create great moments during a podcast. He is a great storyteller and, boy, does he have some interesting stories to tell. Between the behind the scenes stories from his career in radio, to his stories about being a government sales consultant, he is a natural storyteller. In this episode of the Audience podcast, Rick talks about the skills he transfers over to podcasting, what it means to be a good storyteller, and how to find those good moments in podcasts. Rick’s podcast, “Myths of Selling to the Government,” is a great example of how you can find those moments anywhere and everywhere.
Rick Wimberly has been telling stories for over fifty years. He's been heard on radio throughout the US and TV regionally. In addition, he recently added "Podcast Host" to his resume.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Rick’s journey from radio to news anchor to podcaster * What it means to be a government sales consultant * How Rick’s background in radio helps him with podcasting * Creating good experiences for your listeners * How to create memorable moments for your podcast * The innate skills of good storytellers * Interviewing skills * How dialogue can elevate the podcasting experience
Resources/Links:Rick’s email: rick@govselling.com
Rick’s website: https://www.voiceovergrandude.com/
Myths of Selling to the Government podcast: https://www.govsellingmyths.com/
The Government Selling Solutions website: https://www.govselling.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart's Other Podcast: https://obscureballpod.com/
On this episode of the Audience podcast, Stuart and Melissa talk about the podcast, Gravy and how it's a springboard to bigger stories. Gravy tells the stories of the changing American South through the foods we eat. It showcases a South that is constantly evolving, gives voices to the unsung folks who prepare and serve everyday foods, and challenges stereotypes. From how KFC is succeeding in China to the story behind sweet potato vodka, the culture of The South is both varied and wide-reaching.
Sometimes producing a podcast can feel like having too many cooks in the kitchen. Melissa talks about the importance of getting out of the way in order to tell a great story. She also talks about how the producers bring the stories to life, what makes a great story, and why there are so many to tell.
Melissa Booth Hall holds a J.D. from Northern Kentucky University and a B.A. in English from Centre College. In 2003 she volunteered at the SFA’s Fall Symposium…13 1/2 gallons of pimento cheese and 1000 deviled eggs later, she was hooked. Since joining the SFA’s staff, Melissa has led field trips and Summer Symposia, organized countless Potlikker Film Festivals across the region (and beyond), and served as operations manager for many many Fall Symposiums. These days, Melissa manages people and programs for the SFA.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The history behind the Gravy podcast and the Southern Foodways Alliance * Melissa Hall’s story and how it started with a briefcase and a skillet * Creating a dynamic where the values of the creators are cohesive and curious * Getting out of the way in order to tell a great story * How Gravy is challenging stereotypes * What makes a Gravy story?
Resources/Links:The Gravy podcast: https://www.southernfoodways.org/gravy/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart's Other Podcast: https://obscureballpod.com/
As we continue work on new episodes, let's listen in on an episode from August of 2022.
Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist.
Northwoods Baseball Sleep Radio is firmly in the realm of audio fiction. But unlike most audio fiction, there are no supernatural elements, heroes, villains, or any traditional story arc. In this podcast series, each episode is presented as a full-length minor league baseball broadcast. The teams, the players, the sponsors, all of it is made up. The catch? There is none. It’s just nine innings of fictional baseball.
Created by a podcaster known only as Mr. King, Sleep Baseball is a work of fiction that feels very much like it’s a real broadcast. And if that seems boring, it’s the point. This “boring” show is resonating with listeners. Fans of the show support it through Patreon and merch sales. It’s even been written up in The New Yorker.
In this episode, Stuart and “Mr. King” chat about the inspiration for making the show, the process of producing fake baseball broadcasts, and how listener support makes a project of this size financially viable.
Links
Full Episodes and Merch: sleepbaseball.com
A piece on Sleep Baseball in the New Yorker: newyorker.com/culture/rabbit-holes/the-rapture-of-listening-to-a-fake-baseball-game
Connect your Podcast to Stripe with Castos: castos.com/integrations/stripe/
***Between the time of this recording and the publishing date, legendary baseball broadcaster Vin Scully passed away. Read more HERE
On this episode of the Audience podcast, Stuart and Aaron Millar discuss his travel and adventure podcast, Armchair Explorer. On his podcast, Aaron showcases some of the world’s greatest adventurers. He shares their stories and their journeys to help inspire his listeners.
Today he talks about how he curates each topic and episode, shares his message and motivation behind Armchair Explorer, and talks about how we don’t have to go out to the Gobi desert to find adventure. Pulling great stories from your interviewees doesn’t always come easy. Aaron shares how he is able to get the best from his guests.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Where Aaron’s love of adventure came from * The development of Armchair Explorer * How great explorers and adventurers can inspire * How Aaron sources his topics for episodes * The journey is a vehicle for other stories * Facing dangerous extraordinary moments * Our responsibility, as travelers, not to imprint our own values on other cultures * Conservation projects and looking for adventure in your own backyard * The importance of “just going for it”
Resources/Links:The Blue Dot Perspective: https://www.thebluedotperspective.com
Armchair Explorer: https://www.armchair-explorer.com
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart's Other Podcast: https://obscureballpod.com/
Episodes of Armchair Explorer sampled:
If I live Until Morning
https://www.armchair-explorer.com/podcast/episode/7acd050a/if-i-live-until-morning-cheating-death-on-the-john-muir-trail-with-jean-muenchrath
Hitchiking to Pamplona
https://www.armchair-explorer.com/podcast/episode/4d5e875d/hitchhiking-to-pamplona-with-comedian-andy-smart
Kayak the Kwanza
https://www.armchair-explorer.com/podcast/episode/477cc357/kayak-the-kwanza-the-world-record-paddle-down-angolas-longest-river-with-travel-author-oscar-scafidi
On this episode of Audience, Stuart chats with Jenna Flanagan about her podcast, After Broad and Market, a show about what happens when the dust settles after a crime. Twenty years ago, the Newark community was rocked by the death of a young lesbian black teen named Sakia Gunn, or was it? Why wasn’t there more of an outcry? What were the reasons behind the silence and the lack of compassion from the public? In After Broad and Market, Jenna explores these questions and more, highlighting the effects of trauma and racism, and what we will need to do in order to become the tolerant and compassionate society we claim to be.
In this episode, Jenna also talks about why it took twenty years for this story to be told. What changes have happened in order for the language to become available to her and the public? When handling such a powerful and emotional topic, it can be difficult to walk the line between finding answers and justice and helping victims and loved ones feel comfortable.
Jenna Flanagan is a writer, reporter, journalist, producer, and current on-screen host for The WNET Group’s MetroFocus. Jenna grew up in New Paltz where her interest in journalism began after attending a journalism camp at SUNY New Paltz at age 12. She went on to study communications and journalism at Seton Hall University in South Orange, NJ where she was on the staff of the college newspaper, The Setonian.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The heartwrenching story of Sakia Gunn * The rippling effect of trauma * Being empathetic without losing your journalistic integrity * What it means to exist with your friends without appearing like a threat to “mainstream” society * What was driving the distancing behaviors in the public * How it feels to be able to fully express yourself * Showing empathy and making victims and interviewees feel comfortable * What we need to surpass in order to become a true multicultural and open society * The importance of a good editor and passion for your subject matter
Resources/Links:After Broad and Market: https://www.npr.org/podcasts/1184536483/after-broad-and-market
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Jonathan Mitchell, the creator and producer of The Truth takes Stuart and the listeners behind the scenes of this award winning fiction anthology. Audio drama and audio fiction is a different podcast animal and it takes a keen ear to create a podcast with such an authentic feel. On this episode of the Audience podcast, Stuart and Jonathan talk about Jonathan’s creative process, his philosophy on radio and the musicality of speech, and what it takes to adapt a story from the page to a podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Jonathan’s love for fiction and his audio drama journey * The story behind Jonathan’s fiction podcast * How Jonathan gets the authentic feel of his episodes * Music as organized sound; Speech as music * The recording process: improvisation, practice, and recording free takes * The writers and stories behind the episodes * Adapting a story to an audio performance * Creating and working on post-production with limited feedback
Resources/Links:The Truth Reveals Fiction Podcast: http://www.thetruthpodcast.com/about
"Moon Graffiti": http://www.thetruthpodcast.com/story/2015/10/15/moon-graffiti
"Heat Meat": http://www.thetruthpodcast.com/story/2023/03/05/heat-meet
"Instruction Manual For Jason": http://www.thetruthpodcast.com/story/2023/31/05/instruction-manual-for-jason
"Can You Help Me Find My Mom": http://www.thetruthpodcast.com/story/2015/4/8/can-you-help-me-find-my-mom
"That's Democracy": http://www.thetruthpodcast.com/story/2012/9/4/thats-democracy
Stuart's Other Podcast: https://obscureballpod.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream. The conversation covers how the company got started, and ... Read more
Introducing Creative Architects by Castos. Join creative entrepreneur Angela Hollowell as she talks to the creators shaping the future of the creator economy through education, community and tech. Presented by Castos
Full Episodes of Creative Architects
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RE-AIR: As we work on new episodes for season 3, listen in on this episode from November 17, 2022. Stay tuned to this feed more updates about Audience and Castos
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On this episode of the Audience podcast, Stuart chats with photographer Allen Clark about photography, his journey as an artist and as a podcaster, and what it’s like to photograph a president. Allen is well-known as an artist who will do anything to capture the perfect image. He has built a name for himself behind his lens, but, as The Photo Untaken Podcast will show you, he is more than a photographer.
Today, Stuart and Allen talk about how to get more out of an interview than just the superficial. Allen loves to have bigger conversations with his guests. His interviewing technique and podcasting style helps bring in more listeners than just photographers. Allen talks about how to create a welcoming atmosphere with your podcast as well.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Choosing conversation points that go beyond your profession
- Avoiding too much jargon so you don’t alienate any listeners
- How to create fully realized ideas with each episode
- Collaborations with Marcus dePaula
- Putting in the extra step and how to make your show better
- What it was like to photograph a president
Resources/Links: Allen Clark: https://www.allenclarkphotography.com/
Photo Career Acadmey: https://www.allenclarkphotography.com/photo-career-academy
The Photo Untaken Podcast: https://www.allenclarkphotography.com/podcast
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
We are currently between seasons, so in the meantime, enjoy a re-air from another Castos Original:
Every so often we come across a show so refreshing, so original, it revamps our whole idea of what a podcast can be. Before the Covid-19 pandemic, Atlanta-based sound designer Kacie Willis made her living from live theater. In 2020, Kacie found herself stuck at home without any gigs – and, like many of us, watching people hide behind screen names to attack each other on the internet. So Kacie created You Heard Me Write, a podcast that draws on the creativity of local writers and sound artists, and uses anonymity to unite rather than divide. The show uses a very specific episode structure, and we promise you haven’t heard anything like it before. In the interview, Kacie also discusses working with Spotify, and how she- a self-described introvert- developed her hosting persona.
EXPLORE THE SHOW
Visit http://3clipspodcast.com for all episodes of the show.
LEARN MORE ABOUT CASTOS
3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com
INSIDE THIS EPISODE:
You Heard Me Write can be found here: https://www.heardwritepod.com/
Follow You Heard Me Write host Kacie Willis on Twitter here:https://twitter.com/kcshar1shar1
Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
From Play It Forward: This week’s recommended podcast is Three Unwise Women: https://threeunwisewomen.buzzsprout.com/
This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com
Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm
Thanks for listening!
Stuart talks to journalist Jasmyn Morris, the host and producer of a limited series called Hitman. They discuss true crime as a genre, Jasmyn's background in reporting, and journalistic ethics. Also in this episode, Stuart curates a conversation between Jasmyn and Tiffani Horn, someone impacted by the events of Hitman.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: * The process of covering a true crime story * The true story behind Hit Man * How collaboration helped create a better podcast * The controversy around Paladin Press * Freedom of Speech and its murky waters * The importance of talking to people * Being supportive and advocating for victims * How and why you should tell important stories about hard topics
Resources/Links: Hit Home Media: https://www.hithomemedia.com/
Jasmyn Morris’ LinkedIn: https://www.linkedin.com/in/jasmyn-morris-14906a13/
Hit Man Podcast: https://www.iheart.com/podcast/105-hit-man-45764628/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video:
Kurt Nelson is one of the hosts of the Behavioral Grooves podcast, a podcast that focuses on behavioral science. They’ve interviewed subject matter experts from all over the world, which is one of Kurt’s favorite things about the podcast – the opportunity to talk to and learn from all kinds of people that probably wouldn’t ... Read more
As we prepare to wrap up season 2, this week's episode features many of our guests's podcasting tips.
Next week's episode will be the final episode of season 2 featuring Jasmyn Morris from the podcast, 'Hitman.' Stuart and Jasmyn will be discussing journalistic ethics, particaurly as they relate to the true crime genre. If you want to listen to Hitman it's linked below.
https://www.iheart.com/podcast/105-hit-man-45764628/
Stuart talks with director, writer and producer, Jenny Turner Hall about her groundbreaking kids' podcast, The Unexplainable Disappearance of Mars Patel. They also discuss how Speilberg films influenced her work and some of her other projects like Marvel's Wastelanders: Wolverine.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: * Why mysteries are so interesting to us * How to create high stakes * Audio fiction and cinema as a storytelling artform * The inspiration behind Mars Patel * Creating audio fiction from scratch * Writing and directing for an already existing universe (Marvel)
Resources/Links: Jenny Turner Hall: https://www.jennyturnerhall.com
Jenny Turner Hall, IMDB: https://www.imdb.com/name/nm8751305/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
This episode is a re-air from November of 2022. We're currently working on new episodes, but if you missed Morgan's episode the first time around, this is worth your time.
In this episode of the Audience podcast, Stuart talks with Morgan Givens about how he uses field recordings and immersive sound design to create unique episodes that come to life for his listeners. Morgan shares the relatable story of Antoine in his fiction podcast, Flyest Fables.
Flyest Fables is more than just a story of a young bullied boy. Morgan’s amazing storytelling abilities help Antoine’s story transcend race, gender, and age barriers. Today Morgan shares his storytelling process: how he writes, records, and edits his fiction podcast. Morgan also shares tips on how you can make your podcast come to life for your listeners.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Morgan’s journey into audio and podcasting * Why Morgan moved away from being a police officer * Morgan's storytelling process * How to use sound effectively in your podcast * The importance of podcasts like Flyest Fables * How great stories can be universal and relatable to everyone * Morgan’s audio recording and editing process
Resources/Links:Morgan Givens: https://www.morgangivens.com/
Flyest Fables: https://www.morgangivens.com/flyest-fables
Dispatches on Apple Podcasts: https://podcasts.apple.com/us/podcast/dispatches/id1120440782?mt=2
Morgan’s Guest Appearance on 1A: https://the1a.org/segments/2018-01-17-1a-movie-club-sees-saturday-church/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart talks with Shin Yu Pai about her podcast Ten Thousand Things from KUOW Public Radio. They discuss how commonplace objects can tell much broader stories. While she might be new to podcasting, Shin Yu’s background in poetry, art, and writing adds depth to her content as well as craft a new experience for listeners.
Shin Yu is the writer, host, and producer of Ten Thousand Things – a podcast on Asian American stories for KUOW Public Radio, Seattle’s NPR affiliate station. Ten Thousand Things first launched in July 2022 as “The Blue Suit” and is currently in production for a second season, which will begin releasing episodes in May 2023.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* From Poet to Essayist to Podcaster * Live poetry readings versus podcasting * How different backgrounds can redefine what a podcast can be * The story behind Blue Suit and Ten Thousand Things * How writing radio scripts can affect how you think of voice * Everyday objects and nuances and how they can inspire and provide a sense of comfort * Creating an episode: aiming for a thought-feeling and welcoming surprises * What to expect in the second season of Ten Thousand Things
Resources/Links:Shin Yu Pai’s LinkedIn: https://www.linkedin.com/in/shinyupai/
Ten Thousand Things: https://www.kuow.org/podcasts/bluesuit
Shin Yu Pai’s Website: https://shinyupai.com
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart talks to Joe Skinner, the host and producer of PBS's American Masters: Creative Spark. Storytelling is everywhere and provides more than just entertainment for the masses. On this episode of Audience, Stuart and Joe chat about Joe's interview process and how he creates engaging and thought-provoking episodes. He also goes in-depth about what it is like to have partnerships with companies like PBS and collaborate with a team.
Joe's background is in film documentaries and he currently serves as the digital lead for American Masters, a documentary film series at PBS. American Masters: Creative Spark is a podcast spinoff series, where Joe chats with artists of all stripes about a specific work of art.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: How Joe creates his show, American Masters: Creative Spark * Creating boundaries as an interviewer * How focus* can create a more engaging interview * The team behind American Masters: Creative Spark * Long-form interviews and narrative nonfiction-style podcasts * We’ve barely scratched the surface with audio and video as artforms * Storytelling is in every medium * Joe’s partnerships and how they have helped form his podcast
Resources/Links:Joe Skinner’s LinkedIn: https://www.linkedin.com/in/joe-skinner1/
American Masters: Creative Spark: https://www.pbs.org/wnet/americanmasters/podcast/introducing-american-masters-creative-spark/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart talks to Emily Y. Wu, the co-founder of Ghost Island Media to talk about the podcasting scene in Taiwain, and why entertainment is important in a time of crisis. Emily talks about why Taiwan has been in the news for the past few years and what sorts of conversations need to happen in order to stay knowledgeable and instigate change. What will it take in order for the West to understand what is going on across the world?
Podcasting is an incredible medium that covers everything from art, to pop culture, to politics. If you have a message that you want to share with the world, podcasting can be just a tool for you to use in order to share that message with the public. Emily talks about how podcasting has helped her cause and helped spread her message.
Emily also dives into her other projects including Metalhead Politics, Ghost Island Media, and Gamechangers. Stuart and Emily talk about what it means to have a limited series and how it works for her.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: Taiwan in the news and recent history * How prepared are you* for a crisis? * Western understanding of the struggles in Taiwan * The origins of Ghost Island Media * The conversations that need to happen in order to perpetuate change * How Metalhead Politics got started * The concepts behind limited series * The story behind Gamechangers
Resources/Links:Ghost Island: https://ghostisland.media/en/
Emily Wu, LinkedIn: https://www.linkedin.com/in/emilyywu/?originalSubdomain=tw
Gamechangers: https://www.youtube.com/watch?v=ekUV0rj-M0Q&list=PLZzATvbhwVo9wa6VFscicSBeldfpNInYc&index=18
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Introudcing The Limelight, a new Castos Original series.
The Limelight is a short form audio and video series that talks to Castos customers and other podcasters, about the things that make them and their shows excellent and unique and interesting.
This is our newest podcast from the Casto original series. Here at Casto, we're building a whole network of podcasts, all serving the purpose of educating, inspiring, and, and motivating you as a podcaster and a creator to live your best podcasting world.
Also, we'll get a sneak preview of next week's episode when Stuart chats with Emily Y. Wu, the co-founder of Ghost Island Media
Stuart chats with Tricia Vita, from the Coney Island History podcast, about how an oral history archive was converted into a podcast series. Oral histories are important, not just for preserving and honoring the past, but also because we can learn from these memories. They can also spark important intergenerational conversations between families.
Tricia talks about what it’s like to create thematic episodes using short, spontaneous interviews. She also talks about what makes Coney Island so special and shares some of her favorite stories that she’s heard from people who lived and worked there.
The Coney Island History podcast is a part of the Coney Island History Project which was founded in 2004 and is a 501(c)(3) not-for-profit organization. They aim to increase awareness of Coney Island's legendary and colorful past. Their mission is to record, archive, and share oral history interviews; provide access to historical artifacts and documentary material through educational exhibits, events, and a website; and honor community leaders and amusement pioneers through the Coney Island Hall of Fame.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Organizing history by category in order to create a podcast * The importance of preserving oral histories * Conducting short, spontaneous interviews * Editing, formatting, and collaborating with others for episodes * What makes Coney Island so special * What Tricia has learned about the exciting and enticing history of Coney Island
Resources/Links:Coney Island History: https://www.coneyislandhistory.org/podcast
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Today Stuart talks to Eric and Adam from The Place to Be, a Seinfeld Podcast. There are plenty of fan-made podcasts about cult TV shows, but The Place to Be is unique in that it combines multiple different formats: from interview to trivia to banter. Eric and Adam talk about the tight-knit Seinfeld community and about what made the show so iconic and timeless. Alongside fellow Seinfeld fan Stuart, they also answer some trivia questions, talk about how to connect with listeners, and what they love most about Seinfeld.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* What makes The Place To Be a different type of Seinfeld podcast * Podcasts about TV shows and Eric and Adam’s inspirations * What it is like to talk to icons from the TV show * How special Seinfeld is to everyone who watches it * Connecting and interacting with listeners * The Seinfeld fan community and what makes them so different
Resources/Links:The Place to Be, a Seinfeld Podcast: https://podcasts.apple.com/us/podcast/the-place-to-be-a-seinfeld-podcast/id1555529915
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Today, Stuart and Andi Murphy chat about her award-winning podcast, Toasted Sister. Andi Murphy is Navajo from Crownpoint, N.M., and lives in Albuquerque. In addition to Toasted Sister, Andi is the producer for Native America Calling, a national show about Native issues and topics, and the 2021-2022 Civil Eats Indigenous Foodways fellow.
Food is an important aspect of all our lives and is something we sometimes take for granted. Andi talks about how important food is for culture as well as for nourishing our bodies. She also talks about her fascination with people and food, Native American culture, storytelling, and podcasting.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The importance of food in culture, especially in indigenous cultures * How Andi produces Toasted Sister * The free-form format of each episode * Editing interviews and bringing out depth in conversations * Andi’s fascination with people and food * The passion and fire in Native America * Podcasting as a hobby versus podcasting as a business * Experiencing burnout and spreading yourself out too thin
Resources/Links:Toasted Sister Podcast: https://toastedsisterpodcast.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* What is the Masala Podcast and who is Sangeeta Pillai? * Creating a podcast to inspire change * Exploring a taboo subject in a constructive, positive way * Bringing women of color into feminist conversations * The organic evolution of the formatting of a podcast * The importance of season breaks * Promotion, marketing, and keeping creative control * The experience of winning a British Podcast Award * Supporting creators of color and from different backgrounds
Resources/Links:Masala Podcast: https://www.soulsutras.co.uk/top-feminist-podcast-masalapodcast-mediakit/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Everyone deserves a song.
Today, Stuart chats with Eef Barzelay, the lead singer of indie rock band Clem Snide, about his podcast, A Life in Song. They talk about the creative process and how it evolves and differs when he creates movie scores, writes songs, or creates podcast episodes. Eef is always busy making something, whether it’s his own brand of “simple” songs or if it’s a song based on his guest’s stories and journeys.
Eef has put his own spin on podcasting with A Life in Song. It isn’t just a conversational podcast, but a unique format for telling heartbreaking or life changing stories. In this episode of Audience, Eef uncovers how he created his podcast, what his musical influences are, and the difference between art and content.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The difference between art and content * Evolution of music and podcasting in the 90s * The scoring process versus the “regular” music making process * Getting topics for songs * The concept and format behind “A Life In Song” * The process for developing episodes and conducting interviews * Handling differences in creative vision
Resources/Links:Clem Snide: https://www.clemsni.de/
Eef Barzelay’s Linktree: https://linktr.ee/alifeinsong
Eef and Scott Avett Prefor "The Stuff of Us": https://www.youtube.com/watch?v=HBvCI0BViDs
Pitchfork Review of "Forever Just Beyond": https://pitchfork.com/reviews/albums/clem-snide-forever-just-beyond/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of Audience, Stuart talks with Zachary Karabell and Emma Varvalucus of the What Could Go Right?, a podcast that talks about current events that range from artificial intelligence, to climate change, to democracy. Zach and Emma talk about their influences, their vision, and their background. They share tips on podcasting and how to share your mission with your audience.
On their podcast, Zach and Emma tackle the big topics while looking at them through a positive lens and posing questions like, ‘How can we make a change for the better?’ In a world where the most outspoken can also be the most cynical, podcasts like "What Could Go Right?" are a much-needed lighthouse shining a spotlight through the fog of the internet.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The world isn’t always a dark place
- Zach and Emma’s journey into podcasting
- The story behind What Could Go Right?
- Cynicism versus positivity: changing the approach to encourage reflection
- The written word versus the audio format versus panel shows
- Creating podcasts that make your audiences think
Resources/Links:Zachary Karabell: https://www.zacharykarabell.com/
Emma Varvalucus: https://www.emmavarv.com/
The Progress Network: https://theprogressnetwork.org/
Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think by Hans Rosling, Anna Rosling Ronnlund, and Ola Rosling: https://www.amazon.com/dp/1250107814?ref_=cm_sw_r_cp_ud_dp_6GQ122JQVGDDP2VPAECS
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of Audience, Stuart chats with Ben Brock Johnson and Amory Sivertson from the acclaimed podcast, Endless Thread. It is quite a feat to be able to build a show that stays relevant while also standing the test of time. Endless Thread has proven to be one of those great podcasts. On the show, Ben and Amory explore the depths of the internet in order to find niche communities, untold histories, unsolved mysteries, and other jaw-dropping stories.
Today, Amory and Ben talk about what makes a good story, how they conduct their research, and how to stay relevant in the quickly evolving world of the internet. They also talk about the importance of getting out from behind the computer screen and conducting their own fieldwork.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The story behind Endless Thread
- What makes a story worth covering
- Putting together research and interviews for complex stories
- The difference between starting an episode and ending one
- The trial and error journey of podcasting
- Funding and capital for podcasting
- The importance of getting out of the recording booth
Resources/Links:Endless Thread: https://www.wbur.org/podcasts/endlessthread/about
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Stuart and Tamar go inside her critically acclaimed podcast, The Lonely Palette. The Lonely Palatte started its wonderful journey in 2016, a different time for podcasts where things were both uncomplicated but also uncharted. Tamar talks about her experiences in podcasting, the importance of art history, how to bring visual art to an auditory medium, and different types of guests and what they can bring to a show.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Art history’s branding problem and accessibility
- The similarities between art history and sports
- Visual versus audio mediums for visual topics like art
- The difference between an expert guest and other types of guests
- Bringing interpretations and descriptions out of your guests
- Using the perspectives of your guests and letting them guide the episode
- Making quality shows versus making “sellable” shows
- To Patreon or not to Patreon?
Resources/Links:
The Lonely Palatte: http://www.thelonelypalette.com/
Tamar Avishai: https://www.tamaravishai.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Audience is an original series by Castos. At it’s core, it’s a podcast about podcasting. The team here at Castos is passionate about bringing valuable information, tips, and podcasting news to listeners so they can elevate their shows to the next level. In the second season of Audience, Stuart talks with podcasters from different backgrounds about their stories and how they achieved success. Join Stuart as he uncovers the process for making better shows and as he unravels the business behind podcasts.
Never miss another show by subscribing at castos.com/subscribe.
Resources/Links:Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Since Audience is between seasons, we’re offering up a great episode from our 3 Clips archives. Today’s episode features an episode originally published in 2021 and highlights the first podcast about design. Ever. In this interview, host Jay Acunzo and Debbie discuss how she got started as a host, what’s kept her going, and why her research documents for each and every guest can be as long as 70 pages.
Debbie Millman started her interview show about design as a radio program to fulfill her need to explore her own creativity. That was 16 years ago, and Design Matters has been in production every since: it’s the world’s first podcast about design. Debbie has welcomed over 500 guests to her now wildly popular podcast to explore creative culture and how some of the most influential thinkers, artists, musicians, writers, and designers create their work, career, and life.
LEARN MORE ABOUT CASTOS:3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Resources/Links:Debbie Millman and Design Matters can be found here
Follow Debbie Millman on Twitter @debbiemillman
Follow 3 Clips host Jay Acunzo on Twitter @jayacunzo
From Play It Forward: This week’s recommended podcast is The Lisa Congdon Sessions
This episode was produced by Cherie Turner: learn more here
Theme music provided by Cardboard Rocketship
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Today on Audience, Stuart and Matt talk about 2022 and the future of podcasting. There was a lot of news in big tech last year as well as the recession playing Hokey Pokey with the general public. Stuart and Matt chat about how those things affected podcasting as an industry and what 2023 will hold for Audience and the industry in general.
Have a few spare seconds? Do us a solid and fill out this anonymous survey. We really appreciate any input you have. Thanks!
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Spotify and the evolution in Big Tech * The recession and podcasting * Evergreen content in podcasting * Podcasting’s advantage? Accessibility and staying power * Marketing vs just putting out quality content * Changes in 2023: seasons and live events * Centralized vs decentralized podcasting, and what we learned from Spotify and Twitter + Autonomy in podcasting + “What if Elon Musk bought Spotify?” + Open source, Podcasting 2.0, and RSS feeds
- Mastodon and the big Twitter exit
- Blue collar digital workers
- The upward trajectory for 2023
Resources/Links:Survey: https://docs.google.com/forms/d/e/1FAIpQLSeNbxM2BChC_aV-KFQc7kkHSDBe0eOO3fmpkTqrtU9wD-9kug/viewform
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, we’re going back into our archives for another episode of 3 Clips. This one is hosted by Jay Acunzo and is with guest Lizzy Peabody. This episode focuses on narrative podcasting and how to create an immersive experience, especially if you don’t have a ton of resources.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* Finding your voice as a podcaster * What is Smithsonian’s Sidedoor about? * How to create a narrative: “Why should I care about these people?” * Balancing the story and the Smithsonian * Creating vignettes within the story * The importance of anchor points within the episode * Trust your instincts * Layering voices and creating depth * Reinvention and how to keep your show fresh over time
Resources/Links:3 Clips Podcast: https://3clipspodcast.com/
Sidedoor can be found here: https://si.edu/sidedoor
Follow Sidedoor host Lizzie Peabody on Twitter here: https://twitter.com/LizziePeabody
Follow Sidedoor on Twitter here: https://twitter.com/SidedoorPod
From Play It Forward: This week’s recommended podcast is https://thesecretadventuresofblackpeople.com/
Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com
Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Stuart chats with award-winning playwright Jonathan Goldberg about how he builds a world for the stage and behind the mic for his podcast, “The Fall of the House of Sunshine.” How do you create and portray a believable world for your podcast? Which details do you focus on and which do you leave out? Jonathan also shares his perspective on working as a writer, his influences, and why (and how) dark comedies work so well today.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* What Jonathan’s background in theater taught him about storytelling and worldbuilding * Jonathan’s playwright and audiodrama influences * Discoverability for writers * The difference between entertainment and art * Defining Jonathan’s brand * How Jonathan builds a world from scratch * Building a fiction or nonfiction world for a podcast * How dark comedies work: it’s about perspective * The fun in playing with genre and tropes * Podcasting as a skill * The importance of collaboration in podcasting
Resources/Links:Jonathan A Goldberg: http://jonathanagoldberg.org/
The Fall of the House of Sunshine: http://www.podmusical.com/#new-page
A Simple Herstory: https://www.asimpleherstory.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Stuart chats with Jenny Turner Hall and Florencia Lozano about how they created a high-concept podcast with a complex protagonist. With the rise of fiction podcasts, audio fiction, and docuseries, some podcasts now require better stories and compelling characters. How do podcasters achieve that level of storytelling? What are the ins and outs of audio fiction? Jenny and Florencia also talk about A Simple Herstory, “a theatrical and high-concept podcast series about the women who have run for President of the United States.”
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:* The story behind “A Simple Herstory” * Looking at history and thinking through history critically * Choosing a multi-dimentional main character for a complex story * Writing complex characters + Crafting characters that are based on actual people
- Discovery through word-of-mouth
- Audio fiction audiences
- The audio fiction community and engagement
- Welcome to Nightvale and old teleplays
- How to support audio fiction
Resources/Links:Florencia Lozano: https://www.imdb.com/name/nm0523568/
Jenny Turner Hall: https://www.jennyturnerhall.com/
“A Simple Herstory: Audio as Theater (ft. Jocelyn Kuritsky)”: https://3clipspodcast.com/a-simpler-herstory-audio-as-theater/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Matt chats with Sam Sethi about what he’s been up to and about the future of podcasting. It’s surprising to hear that Sam’s only been in the podcasting space for around three years. In 2019, he was named Best Newcomer of the Year at the Community Radio Awards and since then, he has built a name for himself in the industry. Today Matt and Sam talk about Elon Musk, the future of opensource tech, and what it’s like getting some hard criticisms from big names.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What’s happening in the podcast space: Podnews Daily and Podnews Weekly
- The hard edits of Descript: overediting versus no editing
- Lessons from “Off the Mic,” what to consider when you come up with a new podcast idea
- Revisiting technology and Big Tech
- The future of podcasting
- Opensource and the community around it
- Growing through your pocketbook
Resources/Links:
Sam Sethi, LinkedIn: https://www.linkedin.com/in/samsethi/?originalSubdomain=uk
Sam Talks: https://samtalks.technology/
Sam Sethi, Twitter: https://twitter.com/SamTalksTech
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
As always, we’re working really hard on new episodes of Audience. In the meantime, we're going to take a trip into our archives this week and listen in on a 3 Clips Episode. This one features the podcast Dirt Cheap. Dirt Cheap is all about the world of dirt cheap paperback novels, specifically old pulp novels.
Host Evo Terra talks with podcasters Amanda Meadows and Geoffrey Golden about what it is like to collaborate with a loved one on a creative project, the importance of structure (even in a comedy show), and the balance needed with banter.
At Castos, we can help you make your show. Aside from our suite of creative tools, we also have a team of professionals who can help bring your show to life. You can contact us at hello@castos.com or by clicking on the link in the Resources/Links section below.
3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com
Inside This Episode: * You can listen to all episodes of Dirt Cheap on Neon Hum’s website * You can follow Amanda Meadows on twitter @amandonium * To learn more about Geoffrey, check out his website * This episode was produced and edited by Stuart Barefoot @smallleaguestu * Music is by Tyler Litwin
About Evo: Evo Terra has the dubious honor of releasing the 40th podcast… ever. Other notable podcasting elements from his past include authoring Podcasting For Dummies and Expert Podcasting Practices for Dummies, launching and running one of the first large podcast networks, building a successful strategic podcast consultancy, and is a celebrated keynote speaker on stages around the world. He’s also done a bunch of really, really weird stuff that Google still shows.
Resources/Links: Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
On this episode of the Audience podcast, Stuart chats with photographer Allen Clark about photography, his journey as an artist and as a podcaster, and what it’s like to photograph a president. Allen is well-known as an artist who will do anything to capture the perfect image. He has built a name for himself behind his lens, but, as The Photo Untaken Podcast will show you, he is more than a photographer.
Today, Stuart and Allen talk about how to get more out of an interview than just the superficial. Allen loves to have bigger conversations with his guests. His interviewing technique and podcasting style helps bring in more listeners than just photographers. Allen talks about how to create a welcoming atmosphere with your podcast as well.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Choosing conversation points that go beyond your profession
- Avoiding too much jargon so you don’t alienate any listeners
- How to create fully realized ideas with each episode
- Collaborations with Marcus dePaula
- Putting in the extra step and how to make your show better
- What it was like to photograph a president
Resources/Links: Allen Clark: https://www.allenclarkphotography.com/
Photo Career Acadmey: https://www.allenclarkphotography.com/photo-career-academy
The Photo Untaken Podcast: https://www.allenclarkphotography.com/podcast
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
In this episode of the Audience podcast, Stuart talks with Morgan Givens about how he uses field recordings and immersive sound design to create unique episodes that come to life for his listeners. Morgan shares the relatable story of Antoine in his fiction podcast, Flyest Fables.
Flyest Fables is more than just a story of a young bullied boy. Morgan’s amazing storytelling abilities help Antoine’s story transcend race, gender, and age barriers. Today Morgan shares his storytelling process: how he writes, records, and edits his fiction podcast. Morgan also shares tips on how you can make your podcast come to life for your listeners.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: * Morgan’s journey into audio and podcasting * Why Morgan moved away from being a police officer * Morgan's storytelling process * How to use sound effectively in your podcast * The importance of podcasts like Flyest Fables * How great stories can be universal and relatable to everyone * Morgan’s audio recording and editing process
Resources/Links: Morgan Givens: https://www.morgangivens.com/
Flyest Fables: https://www.morgangivens.com/flyest-fables
Dispatches on Apple Podcasts: https://podcasts.apple.com/us/podcast/dispatches/id1120440782?mt=2
Morgan’s Guest Appearance on 1A: https://the1a.org/segments/2018-01-17-1a-movie-club-sees-saturday-church/
Castos Academy: https://academy.castos.com/
Castos, private podcast:
Introduction: On this episode of the Audience podcast, Stuart talks with Wil Williams of Hug House Productions. Together they chat about their podcasts (Scoring Magic and Valence) as well as the story behind Hug House Productions, a collective that focuses on spotlighting stories by and about marginalized groups.
Wil is the CEO of Hug House Productions, the showrunner for Valence, the head of communications and community at Apollo Podcasts, and a writer at Discover Pods. Today they talk about what it takes to create and maintain a successful crowdfunding campaign, the importance of working collaboratively, and representation in podcasting (and the lack thereof).
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: * The journey behind Valence * The dangers of being an online personality and living online * The story behind Hug House Productions * Audio dramas and audio documentaries: the hardest forms of podcasting * The process of audio dramas * How to connect remotely in a smooth and healthy way * How working collaboratively helps your story grow * Behind the scenes of a successful crowdfunding campaign for a podcast * Apollo Podcasts and fiction in the space of podcasting * Minority and marginal representation in podcasting
Resources/Links: Scoring Magic: https://hughouse.productions/podcasts/scoring-magic/
Valence:
As work on new episodes continues, we're going to take a trip into our archives this week and listen in on a 3 Clips Episode.
In the meantime, we need help with a story we're working on. Do you use stock media for your projects? Do you create stock media for ohters to use? As a listener can you tell the difference between projects that use stock media and shows that comission art? We want to hear from you.
Reach out directly stuart@castos.com
Cyber crime, hacking and the dark side of the internet. In many ways, Darknet Diaries seems like a scary podcast and at times it can be. But it’s not scary in the sense that you need a lot of technical knowledge to enjoy it. That’s because Jack Rhysider is a brilliant storyteller. He takes really complicated subjects like hacking and makes them palpable. So if you don’t know anything about the Darknet, don’t worry. Jack is the perfect guide for a world that might seem foreign for many of us.
LEARN MORE ABOUT CASTOS
3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com
Inside This Episode
You can listen to all previous episodes of Darknet Diaries on their website darknetdiaries.com
The episode featured is 109: Team Poison
Follow Jack Rhysider on Twitter @JackRhysider
This episode was produced and edited by Stuart Barefoot @smallleaguestu
About the Host
Evo Terra has the dubious honor of releasing the 40th podcast… ever. Other notable podcasting elements from his past include authoring Podcasting For Dummies and Expert Podcasting Practices for Dummies, launching and running one of the first large podcast networks, building a successful strategic podcast consultancy, and is a celebrated keynote speaker on stages around the world. He’s also done a bunch of really, really weird stuff that Google still shows.
Introduction:
On this episode of the Audience podcast, Stuart talks with Angela Hollowell from Ang H Studios based out of Durham, North Carolina, about independent media, the perks of staying small, and things to think about as you grow as a podcast. Angela is a visual brand storyteller and she uses her local podcast to connect with listeners from all over the world. On her video podcast, the Honey & Hustle podcast, Angela focuses on storytelling and entrepreneurship where the global issues brought up by local businesses are both intriguing and relatable.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Brand marketing and storytelling
- Going viral: is it a good thing or a bad thing?
- How to avoid getting “lost in the sauce”: substance over the superficial
- Angela’s background in audio
- Angela’s journey with video podcasting with Honey & Hustle
- Starting with the root of a good idea and letting the process come with it
- What it means to have a local podcast
- Balancing local connections with relatable global issues
- YouTube as a platform: pushing the envelope and building a community
- Dynamic ad insertion
- The importance of jumping in and getting started
Resources/Links:
Ang H. Studeo: https://anghstudio.com
Angela Hollowell, LinkedIn: https://www.linkedin.com/in/angelahollowell/
Angela Hollowell, YouTube: https://www.youtube.com/c/AngelaHollowell
Introduction:
How do you monetize without alienating your audience? What is the right mindset when going into a podcast?
On this episode of the Audience podcast, Stuart talks with Bruce Wawrzyniak, who started his podcast (Now Hear This Entertainment) as a way to promote his business. This is a path that a lot of business owners take since it is an easy way to get valuable information out to their customers and potential customers. Today Bruce talks about his success and how his podcast has evolved from a marketing tool to something quite extraordinary. He also talks about the importance of putting your audience’s needs first (give them value and give them something to enjoy).
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Bruce’s past in radio and his journey as a podcaster
- How curiosity plays a good role in interview shows
- Gaining customers’ loyalty and how to focus on your target audience
- Building a business and a podcast and how to balance both
- How podcasting can help your personal and professional life
- Bruce’s philosophy on monetizing podcasts
- Promoting products and podcasts on your podcast
- One of the great strengths of the podcasting medium: the formatting
- Bruce’s big podcasting tip
Resources/Links:
Bruce Wawzyniak, LinkedIn: https://www.linkedin.com/in/brucewawrzyniak/
Now Hear This Management: https://nhte.net/
Now Hear This Entertainment: https://now-hear-this.net/content/podcast
Bruce Wawzyniak, Instagram: https://www.instagram.com/nowhearthisentertainment/
On this episode of the Audience podcast, Matt chats with Stephanie Fuccio, a multi-passionate creative who produces podcasts for herself and other creatives. She also writes about podcasts, and podcasting, and runs the Global Podcast Editors community.
Today, Stephanie and Matt talk about their editing process, why Stephanie leans into newsletters, how to gain confidence on a big platform like podcasting, and the best way to talk with (and not at) your audience. Listen in to get some insight into Stephanie’s process and what she’s learned through her journey into podcasting.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Stephanie’s journey into podcasting
- How the community helps Stephanie grow as a creative
- What it means to ‘learn as you earn’
- How to gain confidence as a podcaster
- Building a website for your podcast
- Promotion and growing your show
- Matt and Stephanie’s editing process
- Guest and host etiquette
- Podcast monetization
- Stephanie’s horror stories from editing other podcasts
Resources/Links:
Stephanie Fuccio: https://www.stephfuccio.com
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/cas
Matt and Stuart catch up with some headlines from the audio space
If you have quesitons that you want answered on an episode, you can send a quesiton in audio or written form to matt@castos.com
We're also working on a story about the use of stock media in podcasting. Do you use stock media for your projects? Do you make stock media for others to use? As a listener can you tell the difference between podcasts that use stock media versus those that have custom art? We want to hear from you. Reach out to Stuart at stuart@castos.com
Links
Tom Webster talks about the future of podcasting. Ads are not the devil.
https://www.sixpixels.com/articles/archives/tom-webster-on-the-future-of-podcasting-this-weeks-six-pixels-of-separation-podcast/
Podcast companies are buying millions of listens through auto-playing episodes populated in free mobile games.
https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth
Alby helps you earn Bitcoin/Sats as a podcaster. They are integrating the value4value methodolgy/tech into a dashboard for boostagrams. Engagement/metrics
https://blog.getalby.com/saturn/
Spotify Now Offers Audiobooks
https://newsroom.spotify.com/
What James Earl Jones and AI could mean for the future of audio
https://www.vanityfair.com/hollywood/2022/09/darth-vaders-voice-emanated-from-war-torn-ukraine
Podcasting can have real world impact. Adnan Syed has his murder conviction overturned
https://www.npr.org/2022/09/19/1123926818/murder-conviction-is-overturned-for-adnan-syed-of-serial-podcast
**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: stuart@castos.com
We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.
Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.
But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.
Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast, Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.
Links
Magnificent Noise: maginifcintnoise.com
The Ted Radio Hour: npr.org/podcasts/ted-radio-hour
Invisibilia: npr.org/podcasts/invisibilia
Where Should We Begin with Esther Perel: whereshouldwebegin.eshterperel.com
Connect with Eric on LinkedIn: linkedin.com/ericnuzum
Connect Stripe to Your Private Podcast: Castos and Stripe Integration
Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video
Introduction:
On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What is the Masala Podcast and who is Sangeeta Pillai?
- Creating a podcast to inspire change
- Exploring a taboo subject in a constructive, positive way
- Bringing women of color into feminist conversations
- The organic evolution of the formatting of a podcast
- The importance of season breaks
- Promotion, marketing, and keeping creative control
- The experience of winning a British Podcast Award
- Supporting creators of color and from different backgrounds
Resources/Links:
Masala Podcast: https://www.soulsutras.co.uk/top-feminist-podcast-masalapodcast-mediakit/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube: https://www.youtube.com/castos
Introduction:
On this episode of the Audience podcast, Stuart talks with Megan Bagala about what it means to write for audio. Megan is a podcast producer, songwriter, musician, writer, actor, and renaissance woman. In addition to doing a bit of everything, she is also an expert in the topic of writing for audio, whether it be a musical, narrative, or chat show. She shares tips and advice from her experiences in order to help new podcasters, as well as veteran podcasters, look at their copy in a different light.
Megan is currently working as the Senior Producer on Melon's House Party at Wondery. She is a proud participant of the 2021 Ready to Learn Podcast Accelerator from PBS KIDS, PRX, and the CPB. Her work can be heard on podcasts from Marvel Entertainment, Gimlet Media, America's Test Kitchen, and more. She's currently developing a middle-grade fiction series about music theory, and a YA fiction series about the ramifications of climate change.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Megan’s journey from her MFA in musical theater to podcasting
- Transferable skills in writing for audio
- What it means to write for the ear and not the eye
- You don’t always know the full story until after you’ve recorded it
- Tips for setting up your work and trusting your listener
- How Megan switches hats so smoothly
Resources/Links:
Megan Bagala: https://www.meganbagala.com/
Castos Academy:
On this episode, we dive back into our archives and an old episode of 3 Clips. This episode aired on January 17, 2022, and was hosted by Evo Terra. It was edited and produced by Stuart Barefoot
For connoisseurs of podcasts, Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and its successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try!
In season one of this investigative series, Avery explored failed attempts at creating Utopias. For season two titled Interior, she turned her attention to the home. Each episode dissects the history and the stories of household appliances and the role they play in our attempt to turn our homes into our own little fiefdoms.
She joined Evo to discuss the making of Season 2 Episode 1 titled The Doorbell. Sow how does someone make an entire episode about a doorbell? Well, with breadth comes depth.
LEARN MORE ABOUT CASTOS
3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com
Inside the Episode
Listen to full episodes of Nice Try! at podcasts.voxmedia.com
Learn more about Avery’s work at her website averytrufelman.com
This episode was produced by Stuart Barefoot @smallleaguestu
Music was provided by Tyler Litwin
About the Host
Evo Terra has the dubious honor of releasing the 40th podcast… ever. Other notable podcasting elements from his past include authoring Podcasting For Dummies and Expert Podcasting Practices for Dummies, launching and running one of the first large podcast networks, building a successful strategic podcast consultancy, and is a celebrated keynote speaker on stages around the world. He’s also done a bunch of really, really weird stuff that Google still shows.
On this episode of the Audience podcast, Matt and Stuart share their discussions with Juleyka Lantigua, Sam Sethi, and Skye Pillsbury about centralized and decentralized monetization and podcasting. Take a peek into these fun and informative conversations as they delve into the definitions of indie podcasting, what kind of conversation you should have with advertisers, and the best possible route for different podcasters.
Should we welcome corporate overlords into our podcasts? Should we stay as indie podcasts? What are your goals as a podcaster? Are you looking for an easy path to monetization or are you looking for something else?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What it means to have centralized vs a decentralized podcast
- Downloads and advertising
- Clear expectations and communication with advertisers
- Interactivity for listeners: looking for the interesting conversation
- Which platform is going to give us the best technology for listener reach, advertising, and monetization
- What does it mean to have a “small” podcast or to be a “small” creator? Who is considered an indie creator?
Resources/Links:
Juleyka Lantigua Twitter: https://twitter.com/JuleykaLantigua
Sam Sethi Twitter: https://twitter.com/samsethi?lang=en
Skye Pillsbury Twitter: https://twitter.com/SkyePillsbury?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/privatepodcast/
Castos, website: https://castos.com/
Castos, YouTube:
In this episode of Audience, you’ll hear Part II of our “Centralized vs. Decentralized” series. Matt and Stuart are joined by “The Podfather” himself, Adam Curry. Adam stops by to talk about protecting podcasting, and all those involved with creating podcast content. In addition to his many successes in podcasting, Adam is the Founder of PodcastIndex.Org, whose mission is to preserve, protect, and extend the open, independent podcasting ecosystem.
Adam and Matt also discuss the “value 4 value” construct that allows payment to be distributed easily from listener/consumer to independent creators, including compensating smaller participants in the podcasting sphere such as the app designers. Adam also touches on topics like the network of small independent podcasting production companies that currently exist (like Castos.com) which form a perfectly distributed and decentralized network that protects content creators from being de-platformed completely.
Thanks to Skye Pillsbury from The Squeeze podcast for the opening of this episode. You’ll hear more from Skye next time, as a guest for Part III, the final installment of our series, and she’ll be joined by guests Sam Sethi from Podland and Juleyka Lantigua from LWC Studios.
Resources:
Adam Curry Twitter
No Agenda Podcast
Podcasting 2.0 Podcast w Adam & Dave
PodcastIndex.org
The Squeeze Podcast Newsletter w Skye Pillsbury
Juleyka Lantigua LinkedIn
Julkeyka Lantigua on Twitter
Podland Podcast
Matt Medeiros LinkedIn
Stuart Barefoot LinkedIn
Audience Podcast
As podcasters (and creators in general) look for ways to generate more interest in their work, the method of distribtuion is sometimes being debated. So Matt and Stuart set out to ask podcasters of all stripes how they feel about centralized and decentralized distribution.
In part one Matt talks to Tanner Campbell who advocates for a more centralized system. He tells Matt this could help solve for discoverability and could streamline monetezation tools for podcasters.
Thanks to Juleyka Lantigua for our openeing. Stay tuned for more of her in part three of this series.
Links
Tanner on Twitter
Juleyka Lantigua on Twitter
tannerhelps.com
castos.com
Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist.
Northwoods Baseball Sleep Radio is firmly in the realm of audio fiction. But unlike most audio fiction, there are no supernatural elements, heroes, villains, or any traditional story arc. In this podcast series, each episode is presented as a full-length minor league baseball broadcast. The teams, the players, the sponsors, all of it is made up. The catch? There is none. It’s just nine innings of fictional baseball.
Created by a podcaster known only as Mr. King, Sleep Baseball is a work of fiction that feels very much like it’s a real broadcast. And if that seems boring, it’s the point. This “boring” show is resonating with listeners. Fans of the show support it through Patreon and merch sales. It’s even been written up in The New Yorker.
In this episode, Stuart and “Mr. King” chat about the inspiration for making the show, the process of producing fake baseball broadcasts, and how listener support makes a project of this size financially viable.
Links
Full Episodes and Merch: sleepbaseball.com
A piece on Sleep Baseball in the New Yorker: newyorker.com/culture/rabbit-holes/the-rapture-of-listening-to-a-fake-baseball-game
Connect your Podcast to Stripe with Castos: castos.com/integrations/stripe/
***Between the time of this recording and the publishing date, legendary baseball broadcaster Vin Scully passed away. Read more HERE
Stuart and Matt are back to discuss their top podcast industry news stories for the month of July.
Acast continues to make the news from spamming podcast host customers like us at Castos, to purchasing Podchaser, the "only social media site for podcasters."
Subscription podcasts are making a splash with Marc Maron jumping into the game of selling exclusive access content. Subscription podcasting will be on the rise as more and more creators adopt the method.
Castos is proud to host British Podcast Awards, Bronze place winner the Masala Podcast!
Send us your audio message!
Email us hello@castos.com with the subject "Audience podcast" and we'll take your question or audio clip for the next espiode.
Links mentioned
https://podnews.net/press-release/acast-podchaser
https://plus.acast.com/s/wtf-with-marc-maron-podcast
https://www.soulsutras.co.uk/about-masala-podcast/
https://www.insiderintelligence.com/content/rising-podcast-listenership-draws-advertising-dollars
https://twitter.com/marcoarment/status/1546852808049270786?s=20&t=bMUR9ZwMyr2CsfK28-BshQ
Matt interviews Dr. Sherry Walling about her new book, Touching Two Worlds: A Gudie for Finding Hope in the Landscape of Loss.
Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, best-selling author, yoga teacher, and mental health advocate. Their discussion crosses into many different areas of creativity, life, entrepreneurship, and podcasting.
The last few years have been tough on everyone -- this is an episode you don't want to miss!
Links
https://www.sherrywalling.com/about
https://www.touchingtwoworlds.com/
https://twitter.com/sherrywalling
https://castos.com/
Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered.
Enter grant funding. Yes, grants exist for podcasters, you just have to know where to find them. So Danielle Desir Corbet, founder of WOC Podcasters and host of The Thought Card Podcast, started ‘Grants for Creators’ a bi-weekly newsletter aimed at helping creators find grant funding for their projects. She chats with Stuart about what grants can do for a project and how to find the right one for your project.
Resources
Danielle’s Website: danielledesir.com/about/
NYT Story about Podcasting nytimes.com/2022/03/04/arts/indie-podcasts-fiasco-campside.html
For this episode, we’ll go back into our Archives to listen to an episode of 3Clips. It features Sam Greenspan and their podcast of speculative journalism, Bellwether.
Not only is Sam one of the best minds in radio and podcasting (and the masterpiece that is Bellwether reflects that) but they also were able to use crowdfunding to bring a project five years in the making to life.
This episode first aired in February of 2022 and was hosted by Evo Terra and was produced and edited by Stuart Barefoot.
Links
3clipspodcast.com
bellwether.show
castos.com/intergrations/stripe
Stuart and Matt gather to discuss a few stories from the world of audio.
Pod Voices
In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website for how podcasters can spread awareness and link to resources.
podvoices.help
White Noise in Podcasting
Ashley Carmen from Bloomberg reports that some podcasters are making $18,000 per month by producing white noise.
bloomberg.com/news/articles/2022-06-01/how-to-make-money-on-spotify-a-white-noise-podcast-could-bring-you-big-bucks
From Edison Research
Some insight into advertising and podcasting
edisonresearch.com/how-many-shows-must-one-buy-to-reach-the-majority-of-podcast-listeners-in-the-u-s/
Headliner Strikes back at Descript: editeddy.com/signup
Some Comments from Spotify
Johan Seidefors talks about why he sees scripted podcasts as being a big part of podcasting’s future:
https://twitter.com/RadiodaysEurope/status/1526508588268658688
More commentary from Spotify’s Investor Day 2022: https://newsroom.spotify.com/2022-06-08/investor-day-2022/
Indie Rock and Podcasting
Singer Songwriter eef Barzelay also know as Clem Snide presents “A Life in Song”: https://linktr.ee/alifeinsong
Matt Reviews the Rodecaster Pro II: castos.com/rodecaster-pro-2-review/
Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting.
Links:
Connect with Keelin
mentallyamagpie.com
@IAmKeelinIt
Podcasts Mentioned
goodniks.org
20k.org
iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/
theringer.com/gene-and-roger-podcast
Castos
castos.com/integrations/stripe
Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell.
In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, the need for budgets in audio drama, and strategies for crowdfunding.
Links
Castos and Stripe Integration
Newt’s website
Newt’s piece on Medium
Caldera Studio’s Bandcamp
Inkwyrm Podcast
Where The Stars Fell Podcast
Connect with Newt on Twitter
Fable and Folly
For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well.
Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous episode of another Castos Original, 3 Clips. This episode first aired on November 1, 2021 and was hosted by Jay Acunzo and produced and edited by Stuart Barefoot. IT features Weston Davis and his show, produced by REI, Camp Monsters
You can find the full episode here at: 3clipspodcast.com/camp-monsters-audio-as-a-visual-medium-ft-weston-davis/
For more Camp Monsters episodes: rei.com/blog/podcasts/camp-monsters
For more on Castos: castos.com
Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment.
In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with a plan on what he would actually sell.
Today, he’s back to share his ideas on selling an audiobook version of his printed book, and what other value he can deliver to his customers through subscription podcasts.
Your Podcast Mentor Show with Jonathan Jones
https://twitter.com/JonathanJSpeaks
Private Podcasting Solutions | Castos
https://youtube.com/castos
https://twitter.com/castosHQ
In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites
He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts.
Links:
meonlylouder.com
stealtheshow.com/podcast
allenclarkphotography.com/podcast
Castos Private Podcasting
Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a
https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html
- The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users.
https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q1-2022
- Top 50 shows in US
https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/
- Top genres in US
- This is more interesting to talk about, especially in the sense of how competitive a genre might be or how much you have to invest in making a better show.
https://podnews.net/press-release/podcasting-opportunities-nielsen-s-advertising-marketers
- Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%.
- “When everything else feels like its going down…it’s nice to see something going up”
https://rephonic.com/blog/are-podcasts-getting-worse
- Podcast satisfaction peaked in 2016 and has since been declining steadily
- Listeners rate older podcasts significantly lower than newer podcasts
- But the average rating of new podcasts is slowly decreasing too
- Larger shows tend to be rated lower than smaller shows
Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well.
But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry.
Resources:
Listen to Black Women Pharmacists
Read Ijeoma’s GoodRX Article
goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy
Connect With Ijeoma on LinkedIn
A Better Way to Monetize Your Podcast
On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests.
3 Clips is a show that focuses on the craft of podcasting. It showcases specific podcasts in each episode and breaks down their processes, three clips at a time.
In this episode, Jay talks with Kinsey and Grant about what it takes to turn your podcasting passion into a successful career. Instead of dissecting their podcast and the process they use to create the show, Jay talks with them about their passion and career and how they’ve melded those things together.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. Interested in private podcasting? Check out Castos’ private podcasting service at http://academy.castos.com/private/. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Individual strengths and weaknesses as podcasters
- The myth of the solo creator
- The development of the Thinking is Cool podcast
- How they leveraged their brand for sponsorships
- Showcasing ad content and sponsors through various mediums (including podcasting)
- Finding a healthy balance between selling everything to being too discriminatory with ads
- Disagreements with partners
-
Strengths and weaknesses as partners
-
Vetting creative (behind the scenes) people and building a great team
- Self-worth as a podcaster and putting your ambitions into
“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode.
After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged to make it in this medium. Don’t fret! Learn how you can niche down and persist through the launch phase of your podcast through he advice shared today.
Learn more about subscription podcasting: https://castos.com/private-podcasting-solutions/
Erik Jones’ newsletter https://www.hurtyourbrain.com/
What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician.
Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BBC and founded his own company, Rowhome Productions based in Philadelphia. For his work, Alex has received a National Edward R. Murrow Award and was nominated for a Peabody award as well.
Links
Rowhome Productions: rowhome.fm
How’s Work?: gimletmedia.com/shows/hows-work
Kanaval: xpnkanaval.org
WATCH: Castos Subscription Based Podcasts
Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting?
On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today they go through the initial brainstorming process as Jonathan submits his membership and audiobook ideas for his private podcast.
Jonathan also talks about the process he went through when publishing both of his books, and he shares the story behind his latest book, Get Paid with Podcasting.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Jonathan’s apprehensions about private podcasting
- Uses for subscription podcasting: audiobooks and behind the scenes bonus material
- The story behind “Get Paid with Podcasting”
- Tips for writing and publishing a book
- Putting stock in your own success
- Jonathan’s initial idea for his private podcast
- Anticipating possible challenges with memberships
Resources/Links:
Your Podcast Mentor Show: https://www.yourpodcastmentorshow.com/
Breaking a podcast funk w/ Jonathan Jones: https://castos.com/podcast/breaking-a-podcast-funk-w-jonathan-jones/
Get Paid with Podcasting: A Blueprint For Speakers & Coaches On How to Start, Manage and Monetize Their Message Through Products and Services by Jonathan Jones: https://jonathanjonesspeaks.com/products [Type “30OFF” after you click purchase, for 30% off]
JonathanSpeaks, Twitter: https://twitter.com/JonathanJSpeaks
Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space.
Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship spots on public podcasts, but also uses Castos private podcasts for his membership offerings.
Creating a successful podcast requires a multi-channel approach. A solid website, a thoughtful podcast approach, and multiple ways of monetizing is a must.
If you enjoyed today's episode, please share it on social media!
- https://casabona.org
- https://creatorcourses.com/
- https://howibuilt.it/
- https://twitter.com/casabona
- https://castos.com/private-podcasting-solutions/
- Matt's private podcast webinar https://www.youtube.com/watch?v=iCCIP32sw1I
On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a few newbie mistakes (and how to avoid them), they also talk about how to make your podcast better. Whether you’re a newbie or a veteran, everyone will find something to take away from today’s conversation.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- 3 Clips podcast: featuring podcasts and their processes
- Booking guests: People’s time (yours and your guests)
- The importance of pre-interviews
- Building rapport
- Reaction during interview
-
Avoiding one-word answers and rambling
-
Working with producers
- Editing a podcast episode
- The perks of having seasons for your podcast
- Newbie mistakes: avoiding podcast burnout
- Monetizing your podcast
Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/
SavvyCal: https://savvycal.com/
Calendly: https://calendly.com/
“Creating an audio experience w/ Eric Nuzum”: https://audience.castos.com/episodes/creating-an-audio-experience-w-eric-nuzum
Castos Survey:
Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey
As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience.
We have some new concepts cooking for you, which I think you'll really enjoy. By visiting castos.com/survey you can help us understand what types of content you'd like us to produce. And hey, if that's not enough, you can always email us hello@castos.com and tell us what you'd like to hear.
But wait, there's something in it for you as a podcaster!
You've heard me say that feedback is important for your podcast and why not use a survey to do that? Even more so, how about using a free survey from a company that specializes in customer research?
The survey I've put together is from a free survey framework provided by Edison Research. You can download their survey for free to use for your own podcast. Use all of the questions they provide or select the few that you think is most impactful for your podcast.
I'll put the link in the show notes so you can grab it, too.
That's what I did. I took some of their questions and added a few that are specific to Castos. Like, how do you plan on monetizing your podcast, if at all? By the way, if you'd like to learn more about selling your own subscription podcasts here at Castos, let's chat. Email hello@castos.com to book a time with me.
Okay I think that's enough call to actions for now. Please take the survey at Castos.com/survey that's castos.com/survey to help improve this show.
Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.
But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally an experience that is unique to your show.
Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast, Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio and creative consulting company.
Links
Magnificent Noise : maginifcintnoise.com
The Ted Radio Hour: npr.org/podcasts/ted-radio-hour
Invisibilia: npr.org/podcasts/invisibilia
Where Should We Begin with Esther Perel: whereshouldwebegin.eshterperel.com
Connect with Eric on LinkedIn: linkedin.com/ericnuzum
Connect Stripe to Your Private Podcast
Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video
Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue.
Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode:
- You must be okay with starting a free Stripe account.
- You’re using Castos to host your subscription podcast feed or feeds.
- Bonus: If you want to make other automation magic happen, I also recommend a free Zapier account.
Why start a subscription podcast over advertising? What’s your knee-jerk reaction when you hear that the average podcast ad rates are $25 per 1,000 downloads? If you’re like most of us, your podcast is barely hitting 500 downloads per episode — you can’t even buy a cup of coffee let alone that new Porsche.
Most advertisers are looking for the largest audience possible, not the most valuable audience possible. That’s a topic for a different podcast.
When it comes to earning revenue, if you’re a brand new podcaster or a veteran with a niche audience, going by industry standard advertising isn’t going to make us rich.
Then there’s the quality and experience factor.
Don’t get me started on automated ad insertion from larger ad networks or other podcast hosting companies. Not only are we giving up control of the ad quality, it’s an abrasive experience for the listener. A 2020 report from Nielsen shows that host-read ads perform better anyway. Host-Read Podcast Ads Pack a Brand Recall Punch – Nielsen
If you’re going to do ads, you might as well sell them direct and read them on your own show. Again, different podcast episode for a different day.
Subscription podcasts at Castos vs the world I rarely thank Apple for much in podcasting these days, but I am thankful that this 2.6 Trillion-dollar company decided to compete with us.
Crazy right?
We’re going through another defining moment for content creators. Just like Facebook and others encroached on our blog traffic, big audio businesses are doing the same to our podcasts.
Apple offers subscription podcasts through their platform at a 30% cut + a $29 annual fee. The kicker? You have to manage your podcast on their website. The content is only available to listeners using Apple podcast app.
As a creator, you’re suffocating your total possible reach. Apple is making my case for me.
Subscriptions at Castos 1. We don’t take a 30% cut. Each podcast hosting plan has a set of private subscribers. 2. You can create as many private subscription podcasts as you want. 3. Listeners can access the content on Apple or Google devices, using our free Castos mobile app or their favorite podcast app.
Let’s get back to that tug of war for your content: We’re building a subscription podcast system that podcasters will love. While Apple and others want you to exist exclusively in their platform, with their fees, and their algorithm — Castos is building a subscription platform that allows you to be anywhere & everywhere.
What type of subscription podcasts work best? Here’s the thing: there are no rules; monetize as you see fit.
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On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting to the definition of a village, to Wurlitzer keyboards. Paulina’s passion for history and how things work fuels her podcast and hobbies and it shows in her enthusiasm for the topics. She is a wealth of information when it comes to podcasting, marketing, Wurlitzer keyboards, and urban geography.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Twitter Spaces and podcasting
- What is An Eyesore and a Plague all about?
-
The scripted non-fiction genre and the editing/revision process
-
Why Paulina started her podcast
- Paulina’s goals for the podcast
-
Monetization: local versus national
-
Research, passion, and appreciation for the topic of your podcast
- The story behind Tropical Fish
- A possible Wurlitzer and Gibson Jukebox podcast?!
Resources/Links:
An Eyesore And A Plague: https://www.aneyesoreandaplague.com/
Eyesore Plague Instagram: https://www.instagram.com/eyesoreplague/
Eyesore Plague Twitter: https://twitter.com/EyesorePlague
Paulina Salmas Twitter: https://twitter.com/paulinasalmas
Tropical Fish Vintage: https://www.tropicalfishvintage.com/
Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped.
We've all had that guest. They sounded good on paper, but when you hit record, the whole vibe fell flat.
So, the mission for today: share this episode with your potential guest. Because, dear guest, my friend the podcaster here wants the best show possible.
Here are 6 ways to be a better podcast guest.
Number 1: Do some research
Spend some time researching the podcast you're going to be on. Listen to an episode that catches your eye. Read the show notes from the guest interview before you. Heck, download the transcripts and breeze through how our podcaster frames questions.
Anything is better than nothing at all. Especially if you were one of those guests that used a booking agency to get you on the show.
Number 2: Bring the energy but not too much
Be excited to share your story or lesson or moment.
You don't have to over emphasize everything, or even feel like you're putting on a performance. Working off of the energy of the host is key, match them to where they are in _their_ performance.
We don't want answers to silently fade out. It's like eating the empty calories of a bagel. I'll probably get some hate mail for that, but the idea is to deliver on your promise. We're all sharing this precious time together.
Number 3: Say no to AirPods
Never. Use. Airpods. On. A. Podcast. Interview. Ever.
If you plan on appearing across more podcasts, which by the way is great for your brand, invest in a decent USB microphone. The Samson Q2u is a great 60-80 microphone that plugs in via USB.
Number 4: Good lighting for video
Look, I won't tell you to invest in a Mirrorless camera that plugs into usb through a HDMI converter or has native USB-C streaming support, just check your lighting.
You might be anchored to your laptop webcam or one fixed to the center of an iMac, and that's okay, just make sure we can see you. Not too dark, not blown out, play with the lighting in your room if our podcaster is indeed using video.
Bonus points: Buy a USB webcam and a cheap desktop monopod mount to find the best permanent angle. And why not? We're all on web calls these days.
Number 5: Value
Stick to delivering value for the audience.
Give them your best stuff, not your best backstory. Even if our friendly podcaster isn't doing their job to will it out of you, just know, that's what the audience wants. Your expert opinion, action, or take on the subject matter they are there for.
And FYI, I'm strictly thinking about the typical b2b interview show here. Other genre's of shows might require a different softskill or emotion. Your mileage may vary.
Bonus number 6: A call to action
Hey, you're in this for you too right?
Have a solid call to action. Where can you send people after you appear on a podcast? Can you give them more information? A way to connect? A place to learn more about you or your brand.
Come equipped with a URL or a download to extend the relationship. Its best for everyone.
I could go on with more tips and tricks to be a better guest, but these six ideas lay a solid foundation that put you on the path to being a better guest on a podcast -- especially if this is your first time.
Back to you podcaster: want to make sure this gets across to your guest? Aside from sharing this episode with them, start scheduling pre-interviews. It's like stretching before a 3 mile run. You'll be better off you did!
Okay, it's outro time.
What can a soft-spoken painter teach us about podcasting?
In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today.
Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart and Doug offer up five lessons that Bob Ross has taught us, which transcend from painting to podcasting.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Looking outside our medium for inspiration
- It’s the presentation that matters
- Creating a workflow
- Knowing your subject matter: research, practice, experience, and scripts
-
Giving you and your team time to breathe and create (and avoid burnout)
-
Leveraging a medium
-
Building your brand through a medium
-
Nailing down a format
-
Understand what your podcast is and what it isn’t
-
Being genuine
- Sharing knowledge
Resources/Links:
Happy Clouds, Happy Trees: The Bob Ross Phenomenon: https://www.amazon.com/Happy-Clouds-Trees-Ross-Phenomenon/dp/1617039950
WTF with Marc Maron: http://www.wtfpod.com/
Serial: https://serialpodcast.org/
Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum:
Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast?
On this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain. Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support their favorite creators with Bitcoin. Cryptocurrency isn’t just in the future of podcasting, it’s in the present as well.
Today Oscar talks about Fountain (what they do and how they work with podcasters and listeners), and he educates us on Bitcoin and how cryptocurrency operates. Should you be looking into Bitcoin? How can Fountain help you with your podcast? When should you start thinking about cryptocurrency?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What is Fountain.fm?
- Bitcoin crash course and the different layers of Bitcoin
- Satoshis (SATs)
-
Lightning (Lightning Network)
-
The future of Bitcoin and podcasting
- How Fountain works for podcasters and podcast listeners
-
Different ways to support your favorite podcasts via cryptocurrency
-
The dynamic interaction between podcasts and listeners
- Boostagrams and Podcasting 2.0
- Podcast monetization now and monetization in the future
- Fountain’s goals for the future
Resources/Links:
Fountain Podcasts: https://www.fountain.fm/
Oscar’s email: oscar@fountain.fm
Oscar on Twitter: https://twitter.com/merryoscar<
Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners?
These questions (and more) are answered by Evo Terra (from the 3 Clips podcast) and Michael Trapani (from the How to Start a War podcast). Today’s Audience episode is actually the first episode from the second season of the 3 Clips podcast. In it, host Evo Terra talks with his guest, Michael Trapani about what it takes to put together an effective, powerful, and impactful narrative non-fiction podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Why Michael chose podcasting over other forms of media
- The importance of research and writing
- Leveraging the audio for a podcast
- Emphasizing speech cadence over attempting various accents for voice acting
- How sound elements can heighten the listener experience
- Narrative podcast styles with a nonfiction topic
- How Michael’s opinions have changed from the beginning to end of the project
Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/
How to Start a War Podcast: https://www.howtostartawar.com/
How to Start a War, Instagram: https://www.instagram.com/howtostartawarpod/
Podcast Pontifications: https://podcastpontifications.com/
Evo Terra, Twitter: https://twitter.com/evoterra
Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long?
On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. Whether you’ve been hosting the same podcast for years or if you’ve been running two or more podcasts, burnout can feel inevitable.
Today, Matt and Craig talk about what you can do to avoid burnout, continue to stay fresh in the minds of your listeners, and how to keep up with the ever-evolving podcasting industry. They have a plethora of information to keep your show engaging and to keep yourself energetic about your content, from using your competition, to changing up your format, and building a community.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Long-term podcasting and how the industry has changed
- How to avoid being “stuck in your ways” and feeling out of touch
- The importance of and how to evaluate your podcasting format
- How to use your competition to innovate your own podcast
- Utilizing the “season” format
- Let the audience guide what you do
- Social audio and other means of creating content
- Adopting new technologies and following the trends alongside the younger generation
- When is it okay to kill or end a show?
- What successful shows have in common: a community
- Using your podcast as a platform for others
Resources/Links:
“Social Audio: Clubhouse vs Twitter Spaces” episode: https://castos.com/podcast/social-audio/
“The Key To Starting A Podcast Network With Jeff Umbro From Podglomerate” episode: https://castos.com/podcast/podcast-network/
On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience.
Jonathan also talks about where you can find your first speaking gig, how he is leaning into YouTube shorts, and how he connects and engages with his audience. Jonathan Jones is a fountain of knowledge when it comes to podcasting, speaking, and engagement.
Do you feel burnt-out? Are you going through a podcasting slump? Unsure about what direction to go in your new podcast? Whenever you are feeling discouraged, just remember: there is still a lot of season left.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Jonathan’s journey into podcasting
- How to get positive reinforcement throughout the long game
- The first step to monetization: take the time
- The business of speaking “virtually”
- Using YouTube for your podcast
- Avoiding burn-out as a creator
- Content calendars and “scheduling” content
- Utilizing Goodpods and other platforms
Resources/Links:
Jonathan Jones, website: https://jonathanjonesspeaks.com/
“How to Handle a Podcast Funk: Ep #17”: https://youtu.be/ye9MX2w707w
Your Podcast Mentor Show, website: https://www.yourpodcastmentorshow.com/
Get Paid with Podcasting: https://www.getpaidwithpodcasting.com/webin
How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. For most people, that means they’ll have an awkward trial and error period. To make that period a little less awkward, Stuart brings on a podcaster to share one format that has worked well.
On this episode of the Audience podcast, Stuart talks with Mandy Lehto (from Enough, the Podcast) about episode length, the importance of making every second count, pulling Jenga blocks, and how to effectively use narration. She talks about why she creates Enough, the Podcast and what her goals are.
With longer episodes, information can get lost in all of the minutes that tick by. But shorter episodes can feel distant. As podcasters, we want to connect with our audience and sometimes that can’t be done with short episodes. So what is a podcaster to do? After all, sometimes you don’t know what the episode is until you record it.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- How to utilize your air time well
- Techniques that Mandy uses to emphasize certain points in her interviews
- Punctuating the episode through narration
- How to effectively use narration through your episode
- The importance of making every second count
- Which Jenga blocks can you pull from your podcast?
- Balancing your content with levity, instruction, and diversity
Resources/Links:
Mandy Lehto: https://mandylehto.com/
Enough, the podcast: https://mandylehto.com/listen/
Castos Academy: https://academy.castos.com/
Castos, private podcast:
What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year.
Are you hopeful for more integrations for promotion? What trends do you see moving forward and evolving in 2022? Matt hears from four strong and seasoned podcasters (Danny Brown, Tanner Campbell, Arielle Nissenblat, and Gary Arndt) about what they think as well.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Castos Predictions
- Integrations for monetization and promotion
-
10xing Podcasting 2.0
-
The Future According to Twitter
- Spotify predictions
- More uses for dynamic content
- Hopefully more instructional podcasts
- More women and people of color in larger companies, running podcasts
-
Apple Podcast predictions
-
Matt’s Industry Predictions
- More Podcasting 2.0 adoptions
- Decline in megacorps pushing into podcasting
Resources/Links:
ConvertKit video: https://www.youtube.com/watch?v=bR-IaS0ZMt0
User Suggestions - Castos: https://feedback.castos.com/
Danny Brown:DannyBrownCA
Tanner Campbell: tannerhelps
Arielle Nissenblat: arithisandtha
Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take?
Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Prioritizing tasks for a 30-day launch
- Don’t undervalue practice
- The importance of getting ahead
- Identifying your target market
- Finding good topics
- The lists and outlines you’ll need
- Focus on what you need, rather than the superfluous stuff
- Find your purpose, your system, and your workflow
Resources/Links:
Previous episode with Gary Arndt: https://castos.com/podcast/gary-arndt-on-winning-with-short-form-podcasts-tiktok/
Previous episode with Espree Devora: https://castos.com/podcast/the-energy-to-create-your-art-with-espree-devora/<
On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes.
If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Matt’s Eight Favorite Tips/Tweets:
- Tip 1: Specificity
- Tip 2: Switching content
- Tip 3: Pitch emails
- Tip 4: Working with another show
- Tip 5: Silver bullets
- Tip 6: Show notes
- Tip 7: Media kits
-
Tip 8: Marketing
-
Lauren’s Favorite Tips
- Building a community/network
- More on marketing
Resources/Links:
Lauren Passell’s Twitter: https://twitter.com/laurenpassell
Podcast the Newsletter: <
To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have the time or budget to do that, there’s a way to spruce up your podcast without sacrificing on quality.
Links:
Q-Rock on LinkedIn
https://www.linkedin.com/in/quinton-johnson-9a5646195/
SoundCloud
https://soundcloud.com/quinton-johnson
Twitter: @ iamqrock
IG: @ iamqrock
Storyblocks
https://www.storyblocks.com/audio/search?media-type=music&portal_artist_ids=Hsx8DES0Jvkcpaqoyq
On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet points for you. Using clips and commentary, Matt dives into the ten biggest lessons from that episode.
You might have heard of Tim Ferriss from his bestselling book, The 4-Hour Workweek. You might have heard his name when Fast Company listed him as the “Most Innovative Business People'' or when he was listed as one of Fortune’s “40 Under 40.” At his heart, he is an early-stage tech investor (some examples being Uber, Facebook, Shopify, Duoling, Alibaba and over fifty more), an author, and the host of The Tim Ferriss Show, which was the first interview-style business podcast to get over 100 million downloads. He knows his stuff.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Podcasting is not dead
- A full-body check-in
- Mics, hardware, and software
- Data isn’t all that important
- Be a guest, start a newsletter
- There is no magic bullet
- Asking for a home run and giving a transcript to your guest
- You learn a lot about yourself
Resources/Links:
Tim Ferriss’ episode: https://tim.blog/2021/10/14/how-i-built-the-tim-ferriss-show-podcast/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube:
On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of this initial episode. Depending on the format of your podcast, you may benefit from either having an Episode 0 or a trailer.
Listen in to get tips on how to make both of them well, suggestions on which to use depending on the content of your podcast, and why they are so beneficial. Remember the beauty and the challenge of podcasts: There are no rules but there should be an episode 0.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Episode 0 definition and examples
- The hows and whys of an Episode 0 or a “Rally Cry” episode
- Trailer definition and examples
- Why you need one or the other for your podcast
- How Episode 0s helps podcasts as well as podcasters
- “The Voices of Scranton” and “The Watercooler”
- The number of episodes or minutes you need in order to make a trailer
- Can you skip having either of these types of episodes?
- Less is more when it comes to intros
- Stuart’s favorite Trailer and Episode 0
Resources/Links:
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video:
What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast.
But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Gary’s journey from the pique of his travel business, to rock bottom, and back again
- The idea and launch of Gary’s history podcast
- Is a social media presence good enough to have a successful podcast?
- How Gary utilizes TikTok and Instagram
- The correlation between TikTok views and podcast downloads
- Content that keeps being produced and what people care about every day
- How to get your first thousand downloads
- The next steps in monetization after ads
- The difficulty and benefits of short-form podcasting
Resources/Links:
Everything Everywhere: https://everything-everywhere.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube:
Podcasting can be a really great medium for breaking down long-held ideas about a certain topic.
On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about: * Why analytics and data scares everyone and how Alexandra has made it accessible * How do you use analytics to make the world a better place * Nonprofits and their relationships with data * Data doesn’t have to be evil or scary; you can use data to make your life easier * How you can use data to support your mission * Data being personal rather than process * What are value driven analytics and why they are important * The two-way street of having a guest on your podcast * Alexandra’s podcasting process * The longer term vision of the Heart, Soul, and Data * What data Alexandra uses when making goals for her podcast
Resources/Links: Alexandra’s company, Merakinos: https://merakinos.com/
Heart, Soul, and Data podcast: https://heartsouldata.com/
Merch store for the podcast: https://heart-soul-data.myspreadshop.com/
Castos Academy:
Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters to do wonderful things with their private podcasts.
The crew at Castos has been working hard to deliver some of the most requested integrations and features to help podcasters succeed. Craig talks about a few of those things including the newest integrations like ConvertKit, added security, and the endless possibilities for your podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- ConvertKit integration for private subscription
- Coming soon: Stripe, Podia, and Teachable
- The new branding and website at Castos
- Using private podcasting in conjunction with something else
- Working natively with the tools you always use
- Tools that are better than Patreon
- The security of your private RSS feed
- Turning ebooks into (exclusive) audiobooks
- The ability to engage with your listeners
Resources/Links:
Give feedback on what integration you want to see next: https://feedback.castos.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website:
Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience.
Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Why it is all about the story
- Using your favorite podcasts as inspiration
- How to bring your unique spin to a podcast
- The importance and power of a title
- How to repurpose your material for use in a podcast
- The curation of a concept for an episode
- Writing for the ear and performing a narration
Resources/Links:
Watchfire Music: https://watchfiremusic.com/
Scattershot Symphony, the Music of Peter Link: https://watchfiremusic.com/podcast
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.y
Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters.
In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- How Joseph and Brews with the Homies got started
- The community around beer
- Drinking it fresh versus collecting your favorites
-
How glassware and environment impact beer
-
Jumping in and getting started with your podcast
- What should the format be?
-
Enjoying the process
-
Growth of the podcast and building the community
- Open lines of communication
- Utilizing giveaways
- Marketing techniques
- Natural conversations versus scripted content
- Joseph’s recording process
Resources/Links:
Brews with the Homies Podcast: https://brews-with-the-homies.castos.com/
Brews with the Homies Instagram: https://www.instagram.com/brewswth/
On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter.
Arielle is a podcast expert in every sense of the word. She founded the EarBuds Podcast Collective in 2017, a podcast recommendation engine which sends a themed newsletter (including five podcast episodes centered around that theme) each week. She has also been the emcee for the Outlier Podcast Festival, attended the Salt Institute in Portland, ME for documentary studies, and has worked with podcast industry leaders to establish the Podcast Taxonomy system. The Podcast Taxonomy system aims to systematize roles for audio and podcast production.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Mental investments to building community
- Where to house your community
- Questions to ask to establish what your audience and peers want
- Beta testers as community members
-
Where is your audience most active?
-
Getting through the overhead of customers that know nothing about podcasting
- Engaging and gripping content
- Monetization and independent creators
- Arielle’s podcasting and Twitter habits
Resources/Links:
Arielle Nissenblatt on Twitter: https://twitter.com/arithisandthat?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Arielle Nissenblatt’s website: https://www.ariellenissenblatt.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http
On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? There are a limited number of podcasting apps that have transcript features. Enter: Steno.FM. But we’ll let Nathan talk about that.
Matt and Nathan also talk about the future of podcasting, the latest in podcasting news, what’s going on with Apple, and Nathan’s tips for new podcasters.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The story behind and development of Steno.FM
- Where is the podcasting industry going?
- Apple’s bumbling of podcasts
- The “Twitter Tips” feature and getting paid
- Apple’s ruling and in-app purchases
- Steno.FM and podcast transcripts
- Why transcripts are so important to Nathan and why they should be important to podcasters
- How Steno.FM works
Resources/Links:
Nathan’s Twitter: https://twitter.com/NathanG
The Lightning Network: https://lightning.network/
Steno.FM: https://www.steno.fm/
“Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple”: https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store
Twitter Tips: https://blog.twitter.com/en_us/topics/product/2021/bringing-tips-to-everyone&n
In this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we're launching today. Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a "brand") should consider. Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consistency and trust with your fans. Resources Mentioned In This Episode: 3 Hour Brand Sprint Castos' Tempo Style Guide Castos Originals
There aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard.
Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website.
Today Craig sits down with Bridget Willard, social media management pro, and someone who has been helping the Castos team manage their Twitter presence for the last few months.
The Castos team decided to invest in a dedicated person to help with social media management, and Twitter in particular, because they know that it's vital to meet your audience members wherever they want to engage with you.
When it comes to podcasting we know this as listing in directories like Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. But the conversation often goes on beyond just the episode, and for a lot of podcasters the social media platform of choice is Twitter.
In this episode Craig and Bridget talk through:
- How Bridget approaches organically and genuinely growing a brand's audience
- Particular tools and frameworks that you can use to grow your own social media following
- Why Twitter in particular is such a great platform for bringing traffic back to your website
- Why connection and a sense of belonging drive everything that we do when it comes to marketing our podcasts
- What the end goal of engagement on social media should be for us all
Hope you enjoy this conversation with Bridget. To find out more about her please check her out on BridgetWillard.com
On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out.
Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and how their podcasts have helped their friendships evolve. This begs the question, do you and your friends have a podcast in you?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The effectiveness and challenge of gleaning value from podcasts
- The different approaches to podcasting
- ConspiraTea:
- Starting a podcast...that already existed outside of podcasts
- ConspiraTea’s research process and how to create a podcast that feels like a conversation
-
How improv and podcasting with friends are similar
-
What Kind of Monster Are You:
- Turning conversations into podcasts
-
How the podcast has helped their friendship
-
My Brother, My Brother and Me
- The Fantasy Footballer’s Podcast
Resources/Links:
ConspiraTea Podcast: https://linktr.ee/conspirateapod
What Kind of Monster Are You: https://www.listennotes.com/podcasts/what-kind-of-monster-are-you-what-kind-of-AqIwdmX9YKU/
My Brother, My Brother and Me: https://maximumfun.org/podcasts/my-brother-my-brother-and-me/
The Fantasy Footba
On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out.
Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and how their podcasts have helped their friendships evolve. This begs the question, do you and your friends have a podcast in you?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The effectiveness and challenge of gleaning value from podcasts
- The different approaches to podcasting
- ConspiraTea:
- Starting a podcast...that already existed outside of podcasts
- ConspiraTea’s research process and how to create a podcast that feels like a conversation
-
How improv and podcasting with friends are similar
-
What Kind of Monster Are You:
- Turning conversations into podcasts
-
How the podcast has helped their friendship
-
My Brother, My Brother and Me
- The Fantasy Footballer’s Podcast
Resources/Links:
ConspiraTea Podcast: https://linktr.ee/conspirateapod
What Kind of Monster Are You: https://www.listennotes.com/podcasts/what-kind-of-monster-are-you-what-kind-of-AqIwdmX9YKU/
My Brother, My Brother and Me: https://maximumfun.org/podcasts/my-brother-my-brother-and-me/
The Fantasy Footba
On this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the healthcare community. Sam and Chris share their advice about how to create these communities as well as tips for interviewing, making the editing process smoother and faster, and the advantages of setting up a recording schedule.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Grounding yourself and setting up a recording schedule
- Chris’ tips for interviewing guests
- Chris’ background in healthcare and how it led to podcasting
- Burnout and how healthcare practitioners take care of themselves
- Tips for new podcasters
- Tips for a faster podcasting process
- Batching podcasting duties
- Balancing your time between podcasting and your personal life
-
Tools for editing
-
Why Chris decided to develop memberships for his podcast
- Advice for podcasters who have a professional community
Resources/Links:
The Art of Healthcare Podcast: https://the-art-of-healthcare.castos.com/
The Art of Healthcare: http://artofhealthcare.nz/
Uncomfortable is OK Podcast: https://uncomfortableisok.libsyn.com/
Mighty Networks: https://www.mightynetworks.com/
Descript:
Today’s episode is all about saving time as a podcaster, especially a solo podcaster.
Running a podcast resembles running a small business more than you might have guessed...or hoped.
As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the:
- Head sales person
- Customer support lead
- Accountant
- Janitor
- Food runner
- And the president!
If you’re a solo podcaster, you’re responsible for:
- Producing the content
- Creating the content
- Wrangling logistics like guests and recording time
- Audio engineer
- Marketer and promoter
- Coffee addict (sorry, that’s just me)
Lots there right? Here’s the good news...many of us who are solo podcasters are also small business owners...yay. Wait, I said good news didn’t I?
That means with everything else we have going on how the heck are we going to produce a successful podcast with the limited time that we have? I’ll reveal some of the helpful tools, apps, and theories I’ve leveraged over my career as a podcaster.
By the end of this episode, hopefully you can take a few nuggets of this wisdom away with you.
Hey, by the way, if you’re looking for a great place to start your podcast or maybe you’re bored with your old podcast host -- look no further than Castos.com! That’s us, that’s who makes this podcast. We’re building a platform for the podcaster like you, who desire something clean, fast, and powerful for all of your podcast needs. Want to start a podcast network? Check! How about connecting up to your WordPress marketing website? Done! Sell private podcasts or members-only content? You bet!
Learn more about Castos at castos.com or drop us an email hello@castos.com, tell them you heard it here, on the Audience podcast.
Start with the mindset
Please don’t skip past this section, I know you might have rolled your eyes a bit, but I think this is important -- especially if you’re a new podcaster. Getting in the right mindset sets the foundation to managing your time as a busy podcaster.
Tip #1: What’s your goal?
We need something to measure, something that gives you feedback that reassures you’re headed down the right path.
I don’t care what it is. It could be downloads, retweets, email subscribers, ad revenue -- give yourself something to aim for, which will help you build processes in the future to save time and become more efficient.
P.s. if you’re brand brand brand new, with no goals, I always love to point to growing an email list first. Jump on something like Mailchimp.com to make that process easy.
Tip #2: Develop the plan
I’m a terrible planner. Maybe like you, my super power is just diving into a creative project and...creating.
Starting something new is exhilarating and a chance to show the world something new you’re capable of. Until 3 months from the starting line you’re just clicking the dozens of open tabs in your browser thinking of something new to do.
Have some structure heading into the show like:
- Define a solid show premise to keep you on track
- Outline guests or topics ahead of time
- What’s your go-to market strategy
- When will you measure and reflect on the goals you set
Plans can be complete plans like outlining seasons OR having plans for each episode. I built a career on podcasting not having plans for shows and guest
Today’s episode is all about new podcast apps + podcast 2.0.
It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go out and explore. If you’ve been hearing more and more about this from other shows you listen to but are still left scratching your head, well, allow me to illustrate it for you.
To do that, lets start with a quote from friend of the show Evo Terra:
“Apple Podcasts has been fumbling the ball since April of 2021. Treat their non-stop stumbling as a gift. Anchor/Spotify is now making RSS feeds optional for all new podcasters that join their platform. Again, take that as a gift.
They’re distracted. They’re doing their own things which may not align with the larger podcasting ecosystem. It’s up to you, to me, and to and the companies we pay to host our podcasting content to take advantage of these gifts and push podcasting to the next level. Podcasting 2.0, even.
As I’ve said for years on this program, please spread this idea with other podcasters and get them as excited about the future as you are. “
The podcast industry’s perfect storm “Treat their (Apple’s) non-stop stumbling as a gift.” That’s a thing I’ve been thinking about a lot lately.
Let’s face it, Apple’s backing of podcasting in the early days helped make podcasting more mainstream. Lots of us wouldn’t have jobs if _Steve Jobs_ didn’t take the stage showcasing the pod fathers first show.
Watch Steve Jobs demo podcasting in iTunes for the first time
But the Trillion dollar brand has meandered along the last decade barely giving us a working portal to submit our shows, let alone advance the industry. A feeling which has compounded during their updates to the platform earlier in the year where podcasters were left scratching their heads:
“Where is my show?”
“Why are my episodes disappearing?”
“Why can’t I submit a new podcast?”
Questions which still don’t have answers.
I know this because I see our support desk at Castos, and Apple’s lack of effort with transparency costs us time, money, and in some c
In the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast.
A quick recap of that is:
- Use Youtube because it's a powerful search tool for topic heavy podcast episodes.
- Make your show more shareable; leverage something other than audio to do that.
After shipping that episode, I felt like, while it was great I said we should be considering video -- I didn't really get into how you could that for your show. More specifically, if you're already neck deep in producing your weekly audio show, how the heck are you going to find time to do video.
I think for a lot of us, and I'm guilty for encouraging this, the "just ship it" method is great. Grab your phone, grab your earbuds, start recording and get your content out there. Once you can start to measure your shows success, that's when many us start investing in better audio tools. Wether that's an upgrade to your microphone or spending $300+ on Hindenburg or a Descript subscription. Both tools, by the way, I cover on our YouTube channel, youtube.com/castos
https://www.youtube.com/watch?v=4U_g8a9aNFA
Where am I going with this?
The novice audio creator, you and me, find ourselves tasked with creating better audio and better shows as time marches on and suddenly Edison research data says…hey, do video too!
It's a big lift. So what can we do, the solo creator, do to help make this whole video thing easier and why?
Back to the Why for a second…
Aside form the quick key points mentioned earlier, I think it's healthy to make your why all about the audience. Why do we want to augment audio with video? To make the experience better for the listener, give them content in a different context, and build a deeper connection. The second why is to give your podcast the opportunity to punch into the best moments of each show and get that out into the world -- in video.
If you ran up to someone on the sidewalk and said "hey listen to this 45 minute long audio episode" they'd probably laugh at you. That's what it's like dumping your episode on to social media. But a 30 second video or audiogram clip? Much better chances.
So what type of video is the best for podcasters, at least in the year 2021.
Audiograms
Audiograms are probably the most commonly used video clip you can produce for your podcast. You've seen them before, they generally display your show's cover art and an animated waveform as the video plays. There are a lot of tools available to create audiograms, a very popular tool called Headliner will make your job easy. Bonus for Castos customers, if you're on our Pro plan and above, you have access to this for free. Descript another one of Castos integration partners also creates audiograms in their software.
Video clips with subtitles
If you're looking for more full-length synergy between your podcast and YouTube channel, i.e. everything in your video is engaging to share, adding subtitles to your video clips works great too. Lots of tools can help you generate an SRT file -- a file that houses a timestamped closed caption -- and add it to your video clip export. I'll recommend Descript again because it kills two birds with one stone: the transcript and the video edit.
Combine the best of both worlds
If you spend any time in the marketing or business world, chances are you've come acros
Matt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. Even after the biggest year in podcasting, the classic word-of-mouth marketing techniques are still best. Listen in to find out how to utilize it best in 2021, for your podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Word of mouth is still best
- Places to find podcasts:
- Podcast Index
-
Podchaser
-
Give people a reason to listen to the show
- How to tactfully and effectively ask people to share your show
- The importance of and how to build a community
- How to build an email list
- Are QR codes the key?
- How to use YouTube to your advantage
Resources/Links:
Podcast Index: https://podcastindex.org/
Podchaser: https://www.podchaser.com/
Tom Webster’s Keynote: http://www.insideradio.com/podcastnewsdaily/to-be-discovered-edison-s-tom-webster-says-podcasters-need-to-reach-into-new-places/article\_c8b7e27a-f60c-11eb-8ed0-7fab7c703dd4.html
Castos Academy: https://academy.castos.com/
Castos, p
On this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet right now.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- The art of creating a narrative
- Interview versus narratives
-
The pros of narratives versus interview formats
-
How to craft a narrative
- Examples of podcasts with great narrative formats
- Understanding your topic
-
Cold opening versus a welcome section
-
Creating a limited series versus a biweekly or monthly schedule
- Series outlines
- The Bow and Arrow analogy
Resources/Links:
ObscureBall
Descript: https://www.descript.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious by her curiosity, expertise, and enthusiasm about the topic, why people feel so comfortable talking with her about spirituality and religion. In addition to these topics, Sam and Anya also talk about how she first got started in podcasting, her tips for newbies, and her goals for the future of the Matters of Belief podcast and website.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- General background on Anya’s podcast, Matters of Belief
- The beginning of the Matters of Belief blog and podcast
- The public’s aversion to talking about religion (and politics)
- Spreading messages and helping others
- Putting hope in technology
- Learning the basics of podcasting
- Tips for interviewing, recording, and starting a new podcast
- The future of the Matters of Belief website and podcast
Resources/Links:
Matters of Belief: https://mattersofbelief.com/
Matters of Belief on Apple Podcasts: https://podcasts.apple.com/us/podcast/matters-of-belief/id1565719966
Matters of Belief on Spotify: https://open.spotify.com/show/34PNDTOGw9HuCzpes0nH5j
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos
On this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares his bootstrap knowledge to help new podcasters but he also shares an inspirational message about being passionate about the things you love, and not being afraid to dream.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- His own origins: driving truck, building a family, the start of Confessionals
- Tony’s first steps into podcasting
- Juggling different players, hosting sites, and apps
- Lessons learned about audience growth
- The evolution to monetization
- Being honest about how you see and treat your podcast
- Understanding social media
- What Tony does to create an inviting and engaging website and community
Resources/Links:
Tony email: theconfessionals@theconfessionalspodcast.com
The Confessionals podcast: https://www.theconfessionalspodcast.com/
The Confessionals podcast Instagram: https://www.instagram.com/theconfessionalspodcast/
Hammer Lane Legends podcast: https://www.hammerlanelegends.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website:
On this episode of the Audience podcast, Sam Chlebowski is joined by Eric Stauffer from the Proper Cents podcast. Eric talks about everything from his background and journey into podcasting to his workflow and process for coming up with content for his podcast and website. Proper Cents is a wealth of information about financial news and advice. He also gives his advice for new podcasters in terms of content creation, growing your podcast, and the process of podcasting. He even chimes in on the 15-year mortgage versus a 30-year mortgage.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Eric’s background and journey into podcasting
- The idea of “if you build it, they will come” in podcasting
- The process of podcasting
- Eric’s advice for new podcasters
- The story of Proper Cents
- The 15-year mortgage or 30-year mortgage debate
- Eric’s plans for the future of the Proper Cents podcast
- Eric’s workflow and process/system for creating episodes
- The importance of evergreen content
- How Eric grows his podcast
Resources/Links:
The Proper Cents Podcast: https://www.propercents.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Content emergency fund with Sam
Today's guest is none other than our very own Head of Growth, Sam Chlebowski.
Over the last two months, Sam has been helping our team iron out some of the creases in-between the marketing & sales teams here at Castos. His background in the web services industry and managing expectations of small business owners navigate uncertain waters is a huge boon to our podcasters.
Sam and Matt help define what the "Head of Growth" role means along with his day to day responsibilities. They will unpack the lessons learned to help apply some of the same tactics to podcast creators looking to grow their audience.
The duo eventually came across the idea of investing in a "Content Emergency Fund" illustrating how podcast content can easily feed into your "banked" content.
Content Emergency Fund
A successful podcast which continues to increase downloads and broaden its reach doesn't stop at the audio file streamed to an app. It requires you to invest in other areas of content marketing, like blogging and/or email marketing.
The bad news? It takes more time to create more content.
The good news? Repurposing old podcast episodes to feed new areas of content, even if it's years old, is an affordable route to take. Sam refers to it as the Content Emergency Fund!
Wether you're stuck or crunched for time, you can lean on old episodes to draw new ideas from.
- Write up a new blog post about the book a guest mentioned
- Post audiograms from your top episodes
- Email out a series of mini-courses quoting the best lessons from your back catalog
Keep the content flowing; keep repurposing your old episodes!
In this episode Matt and Craig talk through the fundraising round that Castos has recently completed.
Castos, a leader in podcast hosting and analytics, has successfully closed an investment round of $756,000. With investments by Automattic, Joost de Valk of Yoast SEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market.
With podcasting, and audio content in general, showing no signs of slowing now that the worst of the pandemic seems to be behind us, Castos believes that the future of podcasting is in tools that allow creators to own their own content and distribution channels through Private Podcasting.
Castos’ roots in the open source community through their Seriously Simple Podcasting plugin for WordPress along with the investment from Automattic (the company behind WordPress.com) further strengthens the ability for WordPress users to own their content, the platform that it’s built on, and the control they have over how it is distributed. WordPress with Seriously Simple Podcasting and Castos as the hosting engine means that podcasters can own their content and data, and the ability to manage Private Podcasts right from WordPress just enhances that ability.
Castos’ founder and CEO, Craig Hewitt, recounted “We have seen a significant increase in interest from customers with online courses, membership sites, and digital communities wanting to provide exclusive podcast content to those members, as well as companies wanting to provide private podcast content for their employees. We see this as an area of the podcasting market that’s at a tipping point, starting to explode in popularity.”
With Castos’ existing Zapier integration, REST API, and direct integrations with tools like Elementor, Descript, MemberSpace, AdBarker, and Alitu, the company will continue to give podcasters the tools and extensibility they need to harness the power of audio to grow their brand...whether that’s externally with customers, or internally with their teams.
Hewitt said that “We hear from companies over and over again that they’re looking for the ‘Step Away Experience' where employees can engage with their internal content without having to be glued to a screen. Something that is remote first, asynchronous, audio-based, on demand….and of course, hyper secure. Private podcasting fits the bill perfectly for these companies, and that’s what we’re delivering to brands across the globe.”
Castos has been, to this point, a mostly self-funded company, taking only a small investment when joining the TinySeed startup accelerator in 2019. Today they are a team of 13 located in 4 continents, serving thousands of passionate podcasters all across the world.
“We’re thrilled to have the opportunity to put this investment to work in furthering our product offering, continuing to build out our team, and provide podcasters with the solutions they need to better connect with their audiences.” Hewitt said. The majority of the funds will be used to build out their sales and marketing teams, and on designers and developers to accelerate work on their suite of products.
On this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all of that was replaced with virtual meetings after virtual meetings. “Zoom fatigue” became widely experienced. Today Matt talks about how to utilize private podcasting in new ways and how to help achieve and maintain that work-life balance in our new normal.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Talking points: * Zoom fatigue in 2020 * New opportunities for employers and employees * The importance of communication * What is the Step Away Experience? + New ways to utilize private podcasting + Focusing on the audio + Creative ways to encourage staff to consume content
Resources/Links: Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
In today's episode of Audience, Matt explores the boundaries of being called a "Creator" and how it relates to the creator economy.
This is episode 1 in a series that will explore what a creator means in the larger context of podcasting. There are a few challenges for you ahead:
- Ask yourself what "Creator" means to you
- Learn from other creatives outside of the podcasting space
- Find a deeper connection in your content
Matt shares a clip from an interview with actor Ethan Hawke titled, Give yourself permission to be creative.
This is a crucial step for you to start thinking beyond just producing shows for marketing or a simple goal. Find deeper connection with yourself (as the creator) and your audience.
If you enjoy today's episode, please share it on your social media!
Give yourself permission to be creative | Ethan Hawke https://www.youtube.com/watch?v=WRS9Gek4V5Q
Today's episode is a must-listen re-run from our other show, 3 Clips . It's presented by Andrea, one of our producers for 3 Clips, in place of Jay while he's out on parental leave.
We hope you enjoy today's episode and give 3 Clips a follow in your favorite podcasting apps.
On this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you’re new and scared), and different types of ad-rolls.
How important is creativity in an ad-roll? How do you own a segment? How flexible do you have to be with sponsors? Bob and Matt answer all of these questions and more in today’s episode of the Audience podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Bob’s journey into podcasting and the story behind Do the Woo
- Niching down in podcasting
- The importance of branding in niche podcasting
- “Owning a segment”
- Advice for how new podcasters can approach possible sponsors
- Branding through the lens of small creators
- Transparency with sponsors and listeners
- How flexibility and sponsorships go hand-in-hand
- Different types of ad-rolls
- Long-term commitments and lengths of sponsorships
- Equipment opinions and tips
Resources/Links:
Bob Dunn, LinkedIn: https://www.linkedin.com/in/bobwp/
Bob Dunn, official website: https://bobwp.com/
Do the Woo Podcast: https://dothewoo.io/woocommerce-podcast/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Matt talks with Harry Duran from Podcast Junkies and his podcast production company (Fullcast). From mobile app developer to his ah-ha moment at New Media Expo, he talks about his journey into podcasting as well as his thought experiment which led to the Vertical Farming Podcast. Harry shares his expertise in the industry as the discussion moves from hyperfocusing on niches and the importance of building partnerships with sponsors.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Vertical Farming Podcast and hyperfocusing in different niches
-
Knowing what you want from day one
-
How can creativity bridge your show with the sponsors’ expectations
- Sponsors “experimenting” with podcasts vs traditional sponsorships
- Give-and-take relationships
-
Bringing sponsors onto your show for their expertise
-
Podcast Junkies
- Origin story and how it led to Fullcast
-
Lessons learned
-
Private podcasting
- The future of the podcasting industry
- The twist in the Spotify subscription model (vs. Apple)
- Facebook allowing embedded players
- Breez and Podfriend
Resources/Links:
Podcast Junkies: https://podcastjunkies.com/
Fullcast: https://fullcast.co/
Notion landing page for listeners: http://fullcast.co/castos
Vertical Farming Podcast: https://verticalfarmingpodcast.com/
Podnews: https://podnews.net/
Podcast2.0: https://podcastindex.org/
Breez: https://breez.technology/
Podfriend: https://www.podfriend.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
The Audience podcast is back with exciting news: Castos has acquired Podiant podcast hosting!
Matt & Craig sit down to discuss the acquisition and what it means for the Castos family. We'll learn that it goes beyond acquiring more customers and injecting them into the Castos brand, but that customers from both sides will benefit.
Along with new Podiant customers remaining on the same billing plan, they will also get all of the great unlimited features of Castos podcast hosting, too! Castos customers get something out of the deal too -- we'll soon have native integration to Descript through the infrastructure already in place at Podiant.
Matt is very excited about this. Learn more about Descript on our YouTube channel.
Enjoy today's episode and please feel free to contact us with any questions about the acquisition.
Important links:
- https://castos.com/welcoming-podiant-to-castos/
- https://podiant.co/blog/castos/
- https://castos.com/audience
- https://youtube.com/castos
The Castos Creator's series is happy to share today's story of Tim McKenna, podcast host of the Signal337 (three-thirty-seven) Podcast, a show for the innately curious and creative.
Since September of 2019, Tim has been sharing his thoughts on design, business, and leadership with his audience. Though, we'll learn today that he tried to start the show with some co-hosts, things didn't pan out the way he had hoped.
Like many of us, Tim didn't set out to do a solo podcast reserved for only his opinions -- he wanted to share the spotlight with his friends! Podcasting is great, who wouldn't want to spend hours recording every week talking about the intersection of design & business?!
Tim couldn't sell the idea to a his would-be co-hosts. Look, I know first hand that finding a great co-host for a podcast isn't easy. It's like that old poker saying, "If you’re playing a poker game and you look around the table and can’t tell who the sucker is, it’s you."
That's sorta like being a podcaster. If you can't convince other people to get on board with you, chances are, you're the only one crazy enough to do a podcast.
We're excited Tim chose Castos to publish his podcast and in today's episode, we're going to explore his path as a creator and what's kept him going since episode one.
Links from the show:
- Tim on Twitter
- Signal337 on Twitter
- Signal337 Podcast website
- Castos Academy
On this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. If you have any comments or questions about private podcasting and the recent news in the podcasting community, shoot us a message at hello@castos.com or Matt directly at Matt@castos.com.
And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Platform risk with podcasting
- The importance of having control over your content
- The announcements from Apple and Spotify
- What this means for podcasters
- The “easy button” to podcasting and monetization
-
The caveat to the Apple and Spotify private podcasts
-
“Renting land” versus “Owning your own property”
- What is a content entrepreneur?
- What podcasters should be wary of when they sign contracts with Apple or Spotify
- How Craig and Matt would approach private podcasts and premium content for subscribers
- Where you and your audience are located, and why it matters
- The future of podcasting: private podcasts
Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/
3 Clips Episode, “Content Inc: Inside a Short-Form Monologue Podcast”: https://3clipspodcast.com/content-inc-inside-a-short-form-monologue-podcast/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting. They also share their thoughts on what makes a show great and how smaller shows can achieve that.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What does “enough” look like?
- The acquisition process
- What is Castos and what does Castos do?
-
What did Castos find appealing about 3 Clips
-
The creative process and the importance of great storytelling
- The fundamentals of a good interview
- How to craft a better narrative
- A breakdown of some most well-regarded shows/hosts, and how they are so successful
Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode.
Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast, she endeavors to showcase otherwise hidden talents, and motivate people to believe in themselves. Listen in to hear all about Espree’s philosophy about podcasting, artwork, and how she creates an engaging and connective experience for her listeners.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by following us at castos.com/subscribe.
Today you’ll learn about:
- Creating podcasts and the “if I build it, they will come” mentality
- What is your purpose for podcasting?
- Why are you showing up to your podcast?
- Podcasting as a great medium for someone to use as a platform for their art
- Hitting your stride with podcasting
- Creating a great experience for your listeners
- A stamp or signature you can put on your shows
- How do you architect your life to produce the results you want?
- How to utilize social audio effectively and the importance of setting boundaries
- Podcasting as an artform
Resources/Links:
Espree Devora, email: espree@hey.com
Women in Tech podcast: https://podcast.womenintechshow.com/
We Are LA Tech podcast: https://wearelatech.com/
Espree Devora, Twitter: https://twitter.com/espreedevora?lang=en
Espree Devora, LinkedIn: https://www.linkedin.com/in/espree/
Espree Devora, Instagram: https://www.instagram.com/espreedevora/?hl=en
Espree Devora, Medium: https://espreedevora.medium.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today.
Today, Matt and Evo talk about livestreaming, to social audio, to Evos’ advice about effective and efficient CTAs. He shares his knowledge and aptitude about the industry and his visions of what the future of podcasting holds for us.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Dystopian ideas that keep Evo awake at night
- Advertising in podcasting versus on YouTube
- What if podcasting companies buy advertising platforms?
-
What are the unintended consequences for the industry?
-
Livestreaming podcast episodes
- The eternal question: “How do I make my show better?”
- Evo’s 90/10 Rule of Online Video
- Growing your audience with content
- Content creators who don’t consume other creators’ content
- How small creators can rally so they won’t be ignored
- Evo’s thoughts on social audio
- Evo’s favorite CTAs and his CTA advice
Resources/Links:
Evo Terra Official Website: https://www.evoterra.com/
Twitter: @evoterra
Simpler Media Productions: https://podcastlaunch.pro/
Podcast Pontifications: https://podcastpontifications.com/
“Will The Race For Podcasting's Profits Drive Our Dystopia?”: https://podcastpontifications.com/episode/will-the-race-for-podcastings-profits-drive-our-dystopia
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level.
Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content is the golden egg for any podcast and will ensure a continuous influx of new listeners and the ability to repurpose content as well as marketing resources.
Stuart shares helpful tips on choosing a podcast genre that makes sense, getting more traction on an existing podcast, and how to ensure you don’t over-commit yourself when it comes to regular publishing.
Discussion Points:
- How covid impacted the podcast landscape
- Getting started with a new podcast
- Taking breaks to avoid “burnout” and make bad content
- Avoid pressure to push out content
- Don’t compare yourself to existing successful podcasts
- Tips to get your podcast out there (Marketing)
- Repurposing content
- How to make your podcast better
- Advice on how to choose the genre that’s right for you
Resources:
Subscribe to Audience
Castos Academy
Castos YouTube Channel
Stuart Barefoot Instagram
Stuart Barefoot Twitter
Stuart Barefoot LinkedIn
Obscureball Podcast
Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world.
In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), different types of community engagement, and how to best use that engagement for the benefit of your listeners as well as yourself. They also talk about the role that James Lipton and Inside the Actors Studio played in Michelle’s podcast and how podcasting isn’t like Field of Dreams.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Michelle’s journey and background
- The importance of community in the podcasting world
- How new podcasters can break into the podcasting and a niche topic community
- The format for Michelle’s podcast and the story behind it
- How Michelle approaches community-building with various brands
- Community as a “tool to solve communication issues”
- Being a part of a community without actively engaging
- Accountability and keeping community members on track
- How Michelle built her community
Resources/Links:
WPCoffeeTalk: https://wpcoffeetalk.com/
Big Orange Heart: https://www.bigorangeheart.org/
Michelle’s Website: https://worksbymichelle.com/
Asana: https://asana.com/
Trello: https://trello.com/en-US
ToDoist: https://todoist.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
What is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry.
If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send us the link so we can hear how you’re being creative with private podcasting. We’d love to hear how you’re using private podcasting to benefit your community, business, or brand.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- What is private podcasting?
- Group audio, “Members Only”, company podcasting, and other nicknames
-
Creating content for specific groups of people in your world
-
Social audio versus private podcasting
-
Different types of dialogue and interaction
-
Private podcasting goals
- The difference in creating content for a public podcast versus a private podcast
- The built in comfort-level and niche of having a private podcast
- Monetizing in private podcasting
- Castos’ private podcast and private podcasting services
- Using podcasting platforms for analyzing data and for different types of audio content
- Castos’ mobile app
Resources/Links:
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential.
Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of the fundamentals. Matt talks about everything from changing your mindset, to the fundamental parts of marketing your podcast, to making the back-end operations easier using tools and streamlining your process.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Chapter 1: The explosive growth of podcasting
- Chapter 2: Changing your mindset:
- Consistency plus audience
- Evolve your premise over time
-
Choose a goal
-
Chapter 3: The fundamental parts to marketing podcast
- Website or a landing page
- Build an email list and subscribe list
-
Attaching a blog to your website
-
Chapter 4: Working toward additional content
- Uploading to YouTube with audio-only or unique videos
- Building a community around your podcast
- Discord server
-
Facebook group
-
Live-streaming and social audio to push interaction with your listeners
-
Chapter 5: Promotional pieces
- Highlight clips or audiograms
- Changing headlines in LinkedIn
-
Guest appearing on other shows
-
Chapter 6: Back-of-the-house operations
- Software that handles repetitive operations
-
Booking guests (Savvy Cal)
-
Press kits
-
Make sure guests share the content
-
Chapter 7: The wrap-up
- Find a process that works
- Assess your goals and processes
Resources/Links:
Listen Notes: https://www.listennotes.com/datasets/solutions/
Podnews: https://podnews.net/
Edison Research Statistics: https://www.edisonresearch.com/the-infinite-dial-2021-2/
“Getting started with Castos and Seriously Simple Podcasting”: https://www.youtube.com/watch?v=CtXCuluEPH8
“Apple wants you to follow podcasts?!”: https://www.youtube.com/watch?v=q4bSOV34zqg
“Create audiograms using Headliner app right from Castos!”: https://www.youtube.com/watch?v=z0nnMgvbC_U
“7 Ways SavvyCal can make podcast scheduling easy”: https://www.youtube.com/watch?v=Dyv1D17XVeM
“Design a podcast press kit using Canva for FREE. Show off your podcast!”: https://youtu.be/KpvO7EWEgJI
Castos Academy: https://academy.castos.com/
Castos, private podcast: http://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
We’re excited to have Kim McCaffery join Castos as our Customer Experience Manager.
Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals.
As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creating the actual podcast, and including everything else the creator needs to make the podcast successful. Kim’s team is there to help you onboard to Castos, plus offer a helping hand to ensure your podcast is found on all major distribution platforms.
Kim has embraced the strong following Castos has in the WordPress world through the Seriously Simple Podcasting plugin, while keeping an ear to the ground in order to improve user experience. She’s uncovering new ways to improve the onboarding, help docs, and support for our beloved WordPress community of podcasters.
We hope you enjoy today’s episode, if you have any further questions, feel free to reach out to the team — we’re here to help!
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