Marketing Trench Warfare: Recent Episodes
Marketing Trench Warfare
A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn.
We’re Ardee and Tony, two friends who are also marketers.
In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane.
We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.
What's this? A new episode from the trench?! That's right, your eye's aren't deceiving you. Ardee and Tony are back and share their thoughts on Facebook's stock plunge as well as announce some big changes in their careers. They also talk about the future of the podcast. You don't want to miss this one!
What happens when the metrics go...bad? Tony's here to tell you that and a protip for Hubspot email customization. Also, learn what responsive fundraising is and whether it represents the organizations you support. This and more in the trench!
Facebook announces yet another change to its ads and Ardee and Tony break down what it means for you. They also talk about Artificial Intelligence and something Ardee wishes it would do for his marketing. This and more in the trench!
Giving Tuesday 2021...it came...but did it conquer? Ardee shares the WORST subject line for Giving Tuesday in his inbox and Tony talks about what makes a great mission statement. This and more in the trench!
For this special Thanksgiving episode, Ardee and Tony look back at the events and people that helped shape who they are as marketers today. They also talk about how developing a culture of "thanksgiving" can impact your productivity and content.
Are you embarrassed with your buyer personas? USC is. Discover the pitfalls of buyer personas and the better way to learn about your customers and donors. Also, why you may not want to become a chief marketing officer after all. Surprising data in from Harvard Business Review. This and more in the trench!
What does donor centered fundraising look like? How do you design an award winning fundraising email? Do people LIKE emojis in their emails or should you leave them out? These are just some of the great questions Ardee and Tony tackle in this week's episode. Come on in...there will be donuts.
Ardee and Tony talk about how the New York Times has capitalized on Facebook's recent advertising misfortunes and what this could mean for the future of online advertising. They also discuss why your Facebook ad metrics may be lying to you and what you can do about it. Finally, learn a cool trick from David Bridal's recent marketing campaign. This and more in the trench!
Ardee and Tony break down the marketing insights they gained from Dune and why Facebook is having a not so great quarter (hint: fear is the budget killer). They also talk about why personalization can be a double-edged sword in your emails. This and more in the trench!
What happens when your "next big thing" undoes much of your "last big thing?" Ardee and Tony talk about the importance of keeping your customers happy and what we can learn from Apple's recent product launch. They also discuss the big mistake most companies make when buying marketing technology and how you can avoid it. This and more in the trench!
Do you text your donors? SHOULD you? What about Instagram. Are you marketing there? If so, does it work for your KPIs? Ardee and Tony talk about Instagram marketing, cultivating recurring donors via text messaging and why a hamster's stock portfolio is probably better than yours. This and more in the trench!
Ardee and Tony were in Austin Texas to bring you their thoughts on the 2021 NIO Summit. Hear about their favorite speakers and catch some interviews with fellow attendees about marketing tests and optimization. This and more in the trench!
Interviews include Jon Delange from Summit Ministries, Matt Dunlap from HSLDA, Laura Scala from the Scala Agency, and Eddie Laing from Next After.
Are you a marketing villain or "white knight?" Ardee and Tony talk about the bad rap marketers get and why every good product needs a good marketer. They also discuss easy things you can do to improve your SEO. Things like hiring a knight in full plate armor. This and more in the trench!
Just do it! Or should you? Ardee and Tony talk about why you may want to go ahead and do that project you have been putting off now, rather than waiting until later. They also talk about why good SEO isn't free and the reasons your ideal donors don't donate on your donation page.
When is it too early to talk about Calendar Year-End Fundraising? How much is a dinosaur chicken nugget worth? And, is Content still the king of marketing, or has the crown been overthrown? This and more in the trench!
It's official, ios 14 is making Facebook ads cost more and convert less. How can you fix your campaign? Ardee and Tony break it down for you. They also discuss why fewer people may be donating to religious organizations and why Ethan Allen is making a BIG change. This and more in the trench!
Today, Ardee and Tony discuss five ways to "hack" your marketing strategy and embrace innovation. They also discuss how a technique used to save Allied bombers during WW2 could also save your next appeal. This and more in the trench!
What makes an email great? Ardee and Tony break down their favorite tips for making your emails better than ever. Also, what can Koosh teach you about marketing? More than you think! Discover this and more in the trench.
Ardee and Tony are back in the trench for a discussion of multi-channel marketing. Discover how you can break out of departmental silos and pursue outcomes instead of outputs. They also share what NOT to do if you get a lowball salary offer. This and more in the trench!
Are you the hero of your own marketing? If so, you probably aren't doing it right. Today, Ardee and Tony revisit one of their favorite episodes from the archives where they talked about why you should make your donor or customer the hero.
Today, Ardee and Tony revisit their 6th episode and ask two important questions: Who gets the value from your marketing? And, is there a Platonic Form of an online form?
Stay tuned to find out!
Who knew that we'd still be talking about Privacy Fundamentalism 87 weeks after this episode first aired. Catch this conversation from the archive to learn what Privacy Fundamentalism is and why it matters to your marketing. Also, do your buyer personas look like you? If so...beware! This and more in the trench!
Should Marketing Trench Warfare have a subscription box? What about a Patreon? Today, Ardee and Tony ask if there are too many subscription box services and discuss how Patreon is taking on Apple, Facebook, and walled gardens. This and more in the trench!
Today in the trench, Apple takes aim at the heart of email marketing and delivers what some are saying could be a "fatal blow" to business as usual. Discover what Apple's new privacy standards may mean for your marketing as well as why customer service is one of the most overlooked, but still important aspects of your marketing budget. This and more in the trench!
Today Ardee and Tony talk about brand reputation and how you can best manage it online. They also look at the bleak "cookieless" future facing online marketers and what it means for how we reach customers or donors. This and more in the trench!
What reason do you give donors to invest in your organization on a monthly basis? Ardee and Tony break down monthly giving and why it matters to your organization. They also talk about why there's something you need to be concerned with BEFORE you even start talking about the value proposition of monthly giving. This and more in today's episode.
Every marketer loves compelling content, but what about REPELLING content? Learn why you should add this to your website. Also, what is hypebeast marketing? Learn what it is and what it could mean for your next fundraising campaign. This and more in the trench!
Why are marketers quitting there jobs? What does Y2K have to do with your job as a marketer? And, do deceptive ad campaigns actually work? Join us for this episode from the archive to find out!
What happens when you optimize your website for beautiful form? Does it result in more conversions? Ardee and Tony break down why the best websites may not be the prettiest. They also talk about the number one reason you may be losing monthly donors and whether you should build a customer journey map.
Workflows. How do they work? Are they worth the hype? Tony brings us episode 56 and shares why this prior episode is worth a second listen. You will also get some great management advice from the Nonprofit Times as well as tips for your next membership campaign.
Do you know what a good conversion rate is? Listen to today's episode to find out! You will also discover why lookalike audiences are the best reason to start advertising on Facebook and how you can create yours today. This and more in the trenches!
Should you do an April Fools ad campaign? Ardee and Tony discuss marketing stunts big and small and what you should consider before doing one yourself. They also talk about a new feature in Hubspot workflows that you should try out and how to manage a difficult employee. This and more in the trench!
Is your brand ready for Clubhouse? Should you even try this new social platform? Ardee and Tony discuss a common mistake marketers make when embracing new platforms. They also talk about why privacy fundamentalism has struck again and what brand loyalty looks like in a post-COVID world.
Ardee and Tony share some of their best articles from the MTW blog. You'll learn how to email effectively, why your donation page doesn't work, and the number one reason to advertise on Facebook. You will also get some great book recommendations for your reading list. This and more in the trench!
Ardee and Tony break down the single most important element of your website: your value proposition. Learn the four essential elements to a compelling value proposition for your customers or donors. Also, is donor fatigue really a problem? Find out the truth about this common fear.
How many people are actually clicking on a Google search result on mobile? The answer will surprise you! Also, how should you resend an email to your list? Tips and tricks for reheating your favorite email. This and more in the trench!
Facebook Ads are back from the dead! What does this mean for your marketing? Ardee and Tony explain why now may be the BEST time to market on Facebook. They also talk about NFTs and a concerning new bill in Oklahoma that will make marketing harder than ever. This and more in the trenches!
Ardee and Tony talk about what makes great marketing. Here's a hint, it ISN'T your marketing, but something far more important. They also discuss Google Analytics and the reasons why you probably can't get its reports to line up with your other systems (and why this doesn't matter). Finally, get some important tips to transform your SEO presence. This and more in the trenches!
Today Ardee and Tony tackle marketing campaigns. Are they stifling your creativity and limiting digital performance? Masterworks said they do. Find out whether you should ditch the campaign approach in your digital program. Also, Next After and Salesforce just released data on how well other nation's nonprofits fundraise online. You don't want to miss the stats.
Have you ever gotten an email so bad you wanted to set it on fire? Well, Basecamp has a way for you to do just that. Also, should you use Facebook's built-in fundraising tool? Ardee and Tony explain why they wouldn't. This and more in the trenches!
Today, Ardee and Tony discuss what the R/WallStreetBets and GameStop controversy reveals about the future of marketing. They also discuss Facebook's continuing battle with Apple over proposed changes to IOS14 and what this means for advertisers. You won't want to miss it! This and more in the trenches.
What was the impact of digital marketing on small business success during the Pandemic? Ardee and Tony break down the research. They also talk about what happens when brand promises don't line up with customer experience and how to build a better brand. This and more in the trenches!
How do you handle a stressful conversation with your boss? No one likes a difficult conversation, but they are part of being a good leader. Ardee and Tony talk about research into the way your brain works during stress and how it can help you excel in any difficult conversation. They also discuss why your back links may not be as important for your SEO as you think. This and more in the trenches!
What are 301 Redirects? Discover why this simple URL trick can be a powerful tool in your marketing campaign. Ardee and Tony also talk about how long SEO takes to return winning results and why 2+2 may not = 4 after all! This and more in the trenches.
Ardee and Tony talk about why you should go and organize your workflows so that you don't have ghosts emailing your database. They also discuss what new taxation on social media ads could mean for your next marketing campaign. This and more in the trenches!
Today, Ardee and Tony go back to basics. What is marketing? Sometimes we get so caught up in our work we forget the foundational principles of our trade. They also discuss how you should market to different segments of your email file and why creating more blog posts may not result in greater traffic. This and more in the trenches!
How do you generate magnetic content for your site? Ardee and Tony talk about their methods for creating content to attract donors and customers. They also discuss how social media algorithms make it hard to create a website to serve different audiences. Finally, learn which segments you should be building in your email list. This and more in the trenches!
Apple announced that they are changing the way 3rd party data is shared with online advertisers. Does this mean the end of Facebook Ads as we know it? Ardee and Tony break down what this means for privacy, the free market, and advertisers. They also talk about what Harvard Business Review says will make you a more persuasive person in 2021. Join us for the last episode of 2020!
For this special Christmas Eve episode, Ardee and Tony talk about how readability impacts your site's SEO and authority on Google. They also bring back one of their favorite episodes about Landing Pages and how you can use them to drive your online revenue. Merry Christmas!
What do you do when your marketing goes wrong? Sometimes emails go to the wrong people, have broken links, or worse, your donation page isn't ready to accept donations. Ardee and Tony discuss how to be ready for when your marketing hits the fan. They also talk about Salesforce's acquisition of slack and what it means for the future of inter-office communication.
Recorded on Giving Tuesday 2020, Ardee and Tony talk about some of the emails they saw in their inboxes and how online fundraisers missed opportunities during this day of giving. They also talk about how to create great subject lines for your emails and get them opened on big dates like Black Friday. This and more in the trenches@
What are workflows? Why should you use them? What are the biggest mistakes marketers make when they use automation? Ardee and Tony break down these powerful automation tools and how you can use them to fuel your organization's growth. They also discuss building a website for multiple audiences.
For Thanksgiving, Ardee and Tony bring back one of their favorite episodes, "The Sea of Sameness." Grab some pumpkin pie or turkey and find out why so many marketers end up sounding like each other instead of embracing innovation. Could you switch out your logo with your competitor and have the same website?
This and more in the trenches!
is there a time when you shouldn't try to sell your product or ask someone to donate to your organization? This week, Ardee and Tony explain why you should always be closing, even during an election or a pandemic. They also discuss whether there is such a thing as too many marketing emails and Facebook's new rules for social issues ads. This and more in the trenches!
Research continues to show that effective marketers make their audience feel like heroes. Yet, too many like to make themselves the heroes of their advertising. Ardee and Tony talk about why this is the case and what you can do to to make heroes of your customers or donors. They also discuss new security flaws in Facebook Messenger.
Why is it that so many non profits suffer from, "fund crushing?" Does yours? Ardee and Tony talk about this common affliction and what you can do to avoid it. They also discuss channel marketing and how you should think about multi-channel campaigns. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-64-fundcrushing-292034
Do you take the time to read your own marketing? In today's episode, Ardee and Tony discuss why we need to "eat what we cook" in order to succeed. They also unveil their brand new website (https://www.marketingtrenchwarfare.com/)and discuss what it took to make their vision a reality. You will also discover how one marketing general says we will survive the death of tracking cookies. All of this and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-63-eat-your-own-dog-food-292033
Who are you as a marketer? What is your mission statement, your "manifesto?"
Today, Ardee and Tony unveil their Marketing Manifesto and explain why every marketer should have their own. They also discuss the dangerous marketing trends you should avoid as you create your personal brand, grow you career, innovate, and learn.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-62-marketing-manifesto-redux-292032
Does your website have a privacy policy? Should it? Ardee and Tony talk about privacy fundamentalism and how you can create a privacy policy in less than ten minutes. They also discuss why Public Service Announcements are becoming more popular and the marketing trends worth betting on in 2021.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-61-privacy-fundamentalist-policy-292029
Ardee and Tony are bringing you their impressions of the virtual NIO Summit. Speakers included, Jen Shang, Jay Baer, Brian Miller, and Dan Pallotta. In today's epsode you will learn which speakers had the most fascinating marketing insights and which ideas Ardee and Tony are most excited about testing.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-60-nio-not-the-matrix-summit-2020-292028
This week, Ardee and Tony talk about their impressions of the all-digital INBOUND Conference. What they thought worked and what didn't. They also discuss Next After's recent study on higher education fundraising and why it is that 80% of colleges and universities scored an F in the report.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-59-party-in-2029-hubspot-s-inbound-292027
In the age of COVID-19, marketers are having to forgo their massive annual gatherings in favor of virtual ones. This week Ardee and Tony discuss how to host a winning virtual event, and a great tool that helps you check massive documents or lines of code for copy errors.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-58-conferences-get-their-secondlife-292024
Constant Contact, MailChimp, and Hubspot, they all have email templates. With so many options, it's hard to choose which one to use. This week, Ardee and Tony explain why the right answer may be to choose no template at all. They also discuss how to get killer user generated content FOR FREE and what you can learn from Google alerts to improve your SEO presence.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-57-do-less-god-bless-283891
Today, we are discussing automated email workflows. What they are, how they work, and why you should use them. We also talk about how you can optimize your membership campaign and what the Nonprofit Times says managers should do to support their employee's careers. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-56-set-it-and-don-t-forget-it-281267
What are backlinks? Do they even matter when you are trying to improve your SEO? Today, Ardee and Tony share what you need to know about backlinks for your website. They also talk about one of the big mistakes marketers make with their data. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-55-and-we-was-like-the-backlink-empire-281266
It's the battle of the century! In this corner, you have Apple worth approximately 2 trillion dollars facing off against one of the most popular apps in the world, Fortnight with over one BILLION downloads. At stake is Apple's 30% fee for developers using their app store. This week, Ardee and Tony discuss what Apple and Fortnite's fight means for marketers and the creative ways Fortnite is turning Apple's own iconic branding against it.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-54-fortnite-fights-like-it-s-1984-281239
It's been one year in the trenches! Ardee and Tony look ahead at whats in store for the podcast in year two. They also talk about new options for Instagram advertising, how to start advertising on social media, and what made the Dispatch a successful alternative news source.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-53-year-two-starts-now-281237
What does safety mean for marketers during a pandemic? Ardee and Tony talk about ways companies are ensuring their teams and agencies remain safe in these uncertain times. They also discuss Rand Fishkin's statement that unattributed traffic often stifles our marketing success. Learn ways you can cut through this data fog and grow your brand. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-52-unattributable-marketing-281236
Survey says....what exactly? In this week's episode, Ardee and Tony talk about the power of surveys and why you should include them in your marketing plan. They also discuss Marcus Sheridan's statement that trust is the "true currency of any business" and what you can do to kill ambiguous text on your landing pages.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-51-jack-bauer-transforms-lives-281234
Why is it that so many grand strategies and fiscal-year goals fail to materialize? How do we bring our "BHAGs" (Big, Hairy, Audacious, Goals)to life? In this week's episode, Ardee and Tony talk about creating a 90-day brain space and why it could transform your strategic planning. They also discuss a recent report on the number of non-profits that may go bankrupt due to COVID-19. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-50-90-day-brain-space-280037
In this week's episode, Ardee and Tony talk about brands and whether they are stronger than before, or weakened by the rise of digital marketing and increased competition. They also share what Harvard Business Review thinks is one of the biggest lessons of the Great Recession and how Facebook's new algorithm has impacted content on the platform.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-49-supermarket-sweep-280036
In this week's episode, Ardee and Tony talk about what you should be doing with your summer marketing emails. They also discuss why you spend so much money at IKEA and how to develop topic clusters for SEO optimization. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-48-seo-topic-clusterbomb-280035
Rand Fishkin. the co founder and CEO of SparkToro, recently released the top three ways to appear at the top of Google's search engine results. Ardee and Tony discuss his tips and what they mean for marketers. They also talk about selling your book online and Unbounce's new pricing structure.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-47-gone-fishkin-280034
Are you ready for your summer data cleaning? Ardee and Tony talk about why data cleanup is worth the effort and the secrets it can reveal. They also discuss a legally required marketing budget and what can happen when organizations don't invest in their marketing program. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-46-power-to-the-qqqq-280033
Despite people giving to fewer non-profits on average, charitable giving in the US reached its highest recorded level in 2019. Ardee and Tony talk about what this means for non-profit fundraisers. They also discuss Facebook's new feature allowing users to block social issues ads from their newsfeeds. This and more in the zoom where it happened!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-45-the-zoom-where-it-happened-280032
The Harvard Business Review says we are entering the "age of corporate social justice." As companies issue statements on police brutality and systemic racism, some are being accused of pandering. Ardee and Tony discuss the blurring of lines between issues-based non-profits and for profit companies. They also tackle your marketing "welcome series" and why Apple may buy its own search engine. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-44-pandering-trench-warfare-280030
Do you know what a good conversion rate is? Listen to today's episode to find out! You will also discover why lookalike audiences are the best reason to start advertising on Facebook and how you can create yours today. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-43-duck-duck-moose-272786
It's that wonderful time of the year again: fiscal year end campaign season. Ardee and Tony talk about tactics that can make your fiscal year end campaign one for the history books. They also discuss ways to make your URL show up in search results and how to maximize the effectiveness of your remote meetings.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-42-the-fiscal-end-times-271401
How can you use Artificial Intelligence in your marketing or fundraising efforts? In this week's episode, Ardee and Tony talk about AI tools that can fuel your optimization and growth and why AI can be a crucial ally in the battle for brand supremacy. Also, Facebook bought Giphy! Does this mean the end of 3rd party memes on the platform? This and more in the trenches.
How do you choose the right agency to partner with? When it comes to donation platforms, what should you look for? Ardee and Tony break down important considerations when you are about to make these crucial marketing decisions. They also talk about how you can make a popup that somebody actually likes.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-40-strategic-alliances-271340
Bouncing is fun for kids, bad for emails. In this week's episode, Ardee and Tony talk about why emails bounce, the impact bounced addresses have on your marketing, and how you can fix them. They also discuss four reasons you should advertise on Facebook right now and a non-profit that has learned to pivot when it solves a problem.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-39-bounce-house-271337
If you've been reading best practices for inbound marketing, you've probably seen Marcus Sheridan's "5 questions" you should answer in your marketing. But, what happens when you try to answer your customers' or donors' questions and still can't hit your targets? In today's episode, Ardee and Tony discuss the "They ask, you answer" approach to marketing and what can cause it to fail. They also highlight a pretty crazy example of over-the-top customer service. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-38-they-ask-you-crash-271334
Did you know that many SEO "case studies" shared on social media contain false or misleading premises? Ardee and Tony tell you what to look out for when doing your research. They also discuss search engine results pages (SERPS), what you need to know about improving your search ranking, and the impact recent tax law changes have had on charitable giving. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-37-harry-potter-and-the-fake-seo-271202
In this week's podcast you will get tips for how to launch your own podcast, learn which of Google's 200+ ranking factors matter most, and discover why Credit Karma was worth a multi-billion dollar buyout. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-36-minimum-viable-podcast-271201
On average, Software as a Service landing pages convert 10.46% fewer visitors than the overall conversion rate baseline. How can this be?
In this week's episode, Ardee and Tony talk about the state of SaaS landing pages and how many donation pages you should have on your website. They also talk about information privacy and how the CIA owned one of the foremost security companies for decades.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-35-what-the-hashtag-270668
In this week's episode, Ardee and Tony talk about how YouTube Ads is bigger than Amazon Ads and what that means for marketers. They also discuss how the biggest keyword tools compare to one another and suggest some free resources to help you get through your COVID-19 self-isolation. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-34-the-rise-of-utoobe-270604
Tony interviews Timothy Weir, Marketing Manager at Farm Market ID, about creativity, innovation, and networking for marketers. Timothy shares how a political science journal paper landed him a marketing job and gives his advice for how to market complex, technical products. Timothy also shares how he’s able to think through marketing problems in order to publish great marketing content on his agency’s blog (FEARLESS Content Group) and on LinkedIn.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-33-timothy-weir-marketing-manager-at-farm-market-id-258460
How do marketer's stay the course during uncertain times like the COVID-19 Pandemic? In today's episode Ardee and Tony talk about the Coronavirus and what marketers can't afford to stop doing. They also discuss why the "reply metric" may be the best data point you haven't measured. This and more in this week's episode!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-32-the-reply-metric-257468
Are you working on Coronavirus contingency plans? So are Ardee & Tony! Back in the trenches with our regular chats next week ... in this episode Tony shares reviews of 15 marketing & business books that have shaped his thinking about how we do our jobs as marketers.
Sound effects obtained from https://www.zapsplat.com“
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-31-fifteen-book-reviews-257466
How much can marketers actually change behavior vs. ride wide-scale cultural trends? In this week's episode, Ardee and Tony talk about Giving Tuesday and other campaigns that marketers have used to try and change cultural behavior. They also discuss airline miles, how to evaluate non-profit success, and alternative search engines.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-30-stay-the-course-257465
In this week's episode, Ardee and Tony discuss how companies can navigate a branding crisis, the best time to send emails, and the truth about why millennials are changing jobs. Note: this episode is not a vaccine for COVID-19, but it is for bad marketing.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-29-coronavirus-kills-beer-257463
In this week's episode, Ardee and Tony discuss the importance of long-term strategy, how to optimize your content for Google's latest algorithm, and why Facebook just shut down one of its advertising offers. This and more in the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-28-ay-ay-this-anakin-guy-255335
In this episode, Ardee interviews Care Net's Chief Outreach Officer, Vincent DiCaro about his marketing journey and the "best practices" people need to stop following. Vince also reveals the two skills he believes every marketer should have.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-27-vincent-dicaro-coo-care-net-255233
In today's episode, Ardee and Tony discuss Google's new policy that will transform web analytics, marketing, and tracking. They also talk about eCommerce trends to watch and why your Robots.text file matters to your SEO efforts. (If you don't know what a Robots.text file is, this is definitely the episode for you!)
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-26-cookie-monster-eat-google-chrome-254908
This week's episode is all about sticking the landing. Ardee and Tony talk about what makes a great landing page and how you can make one yourself. They also discuss mind blowing email marketing statistics and what they mean for your marketing plan.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-25-ninjas-love-to-bellyflop-254708
In this week's episode, Ardee and Tony discuss the difference between persuasion and manipulation in marketing and why so many online fundraisers feel ethically conflicted about their work. They also talk about ways to keep a broad set of marketing skills, while specializing in a specific area.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-24-t-shaped-marketers-252619
In this special episode, Tony sits down with Kevin Peters, Chief Technology Officer of Next After to talk about how Next After is hoping to unleash the most generous generation in history. Kevin also reveals his own marketing journey and how principles guide his work.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-23-kevin-peters-cto-nextafter-251820
Ardee and Tony discuss a deceptive local marketing campaign, the Y2K scare, and what might be causing marketers to quit their jobs. This and more in this week's episode!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-22-5-o-clock-somewhere-251816
In this week's podcast, Ardee and Tony discuss Tony's recent transition to Hillsdale College and his role as the college's Director of Digital Response. Learn ways to help build your career and how to know when it is time to move to your next opportunity.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-21-hills-and-dales-251658
A new year means another trip to the marketing trenches! In the first episode of 2020, Ardee and Tony share their marketing resolutions. They also talk about ways to increase your blog traffic and Harvard's study on what innovative companies have in common.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-20-dance-dance-marketing-resolutions-251536
In this special Christmas episode, Ardee and Tony talk about China and its influence on marketing, technology, and consumer privacy. They also discuss Google's new political advertising policies and the costumer experience trends you should know for the new year. Grab a cup of hot cocoa and enjoy this week's trip to the trenches!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-19-people-s-republic-of-marketing-248933
Could you switch out your logo with your competitor and have the same website? In today's episode, Ardee and Tony talk about how to differentiate your brand from your competition, the basics of AB testing, and what happened with Ardee tried Popeyes' spicy chicken sandwich.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-18-the-sea-of-sameness-248930
Do you ever feel like you are under-qualified for your job? You're not alone! In today's episode, Ardee and Tony talk about impostor syndrome and what you can do to overcome it as a marketer. They also discuss how to stay safe when shopping online this holiday season. This and much more in today's podcast!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-17-the-tunnel-is-a-state-of-mind-225051
In this week's episode, Ardee and Tony discuss how teaching others makes you a better marketer. They also talk about what they've learned through this podcast and whether marketers are intentionally making mistakes in their emails to increase conversion.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-16-the-yoda-effect-223641
In today's special Thanksgiving episode, Ardee and Tony talk about big data fantasies and why they are getting out of control. They also talk about ways to make your calendar year end fundraising emails effective.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-15-ground-control-to-major-tom-turkey-218201
Do you know what an XML sitemap is? Learn why you may not be ranking in Google and what you can do to fix it. Also, discover secrets to becoming "Indistractable" and why loneliness is as dangerous as smoking. This and more in today's episode!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-14-the-marketing-life-of-walter-mitty-217861
Do you want to become a high IQ marketer? In today's episode, Ardee and Tony discuss what makes someone a "High IQ marketer," how fake research is killing consumer trust, and whether AB testing will soon be obsolete.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-13-two-marketers-on-the-bummel-217829
Ardee and Tony talk about the disturbing things that can happen when marketers torture their data. If you want to know what Googly Analytics is or why Londoners used to rely on tobacco smoke enemas to save people from drowning, then this is the episode for you!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-12-tobacco-smoke-enemas-212482
In this special Halloween episode, Ardee and Tony discuss the scariest marketing "best practices" and how you can keep these call to action zombies from haunting your work.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-11-marketing-s-all-hallows-eve-212386
In this week's episode, Ardee and Tony discuss consumer surveillance vs. Privacy and companies embracing "privacy fundamentalism." You will also learn about progressive profiling and why your buyer persona looks too much like you.
Check out the shownotes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-10-the-man-on-the-high-horse-206791
In this week's episode, Ardee and Tony share what their favorite marketing emails looks like. They also talk about data in marketing and how to know that you have enough. "If you have to pick between more data or fulfilling your brand promise, just go ahead and do the marketing."
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-9-clear-and-present-data-204654
Google gives and Google takes away. Learn how to start mastering your organization's SEO on the cheap and what to look out for when talking with an SEO agency.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-8-fellowship-of-the-bing-202912
What's the "point" of your business or organization? Ardee and Tony talk about why answering this question is critical if you want to be successful. Also, discover what "Attention Ratio" is and why it matters.
Check out the shownotes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-podcast-ep-7-a-tribute-to-farm-aid-201645
Who gets the value from your marketing? Thriving organizations create value for their clients and customers. Also, is there a Platonic Form of an online form? Find out in today's episode!
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-6-where-are-the-customers-yachts-200866
Ardee and Tony discuss marketing trends and how to separate trend from hype. They also tackle why it is so hard to unsubscribe from marketing emails or get a response when you hit "reply."
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-5-the-once-and-future-marketer-199513
Ardee and Tony talk about marketing manifestos and why every marketer should have one as the foundation of their work to create value for employers and clients. They also discuss why improvements in marketing makes things harder, not easier, for marketers.
https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-4-marketing-manifesto-196984
Ardee and Tony discuss the crazy journeys that led them to marketing and how organizations can build trust and keep it in our increasingly skeptical culture.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-2-the-audacity-to-market-196532
In this inaugural podcast, Ardee and Tony talk about the similarities between the trench warfare of WW1 and marketing. They also discuss the pitfall of focusing on corporate branding rather than on creating value for customers and clients.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-episode-1-what-s-in-a-name-191323
Tony and Ardee discuss the impact of Netflix and Amazon on consumer expectations and how organizations can adapt to the ever changing world of marketing artificial intelligence.
Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-3-firstbefore-196705