Why Not

Lights Out Studio

16 Episodes

If you are looking to unlock hidden insights from the brightest minds in India’s D2C Industry, you’ve landed on a goldmine. Back in 2020, when the world was under a lock-down, there’s one clan that shined through the roof - the marketers. They tried every trick in their hat, to keep their customers amused. But it was a daunting task. Selling to the new age post-COVID customer wasn’t the same as before. And that’s what we thought would be worth digging deeper into. We spoke to India’s most digitally active brands, through their brand owners through these 15 episodes. Each episode speaks to a brand from a different sector - helping you unearth what they’ve been holding on to, data & experience. Episode out every Monday, starting 8th March, 2021.

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