THE SMARKETING SHOW: Recent Episodes
in2
Where Sales & Marketing Meet! The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.
Join Rick and Cheryl for new topics every Thursday!
Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and advance your cybersecurity sales success.
Join Rick Lambert and Melissa Theriault for the SMARKETING SHOW for conversations you can use to SELL and MARKET to WIN.
Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!
Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!
Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!
Meet guest Joe Scattareggia, the Chief Revenue Officer of Windsream Wholesale. In this episode, Joe shares leadership insights on the importance of having a solid strategy, a plan to execute that strategy and the importance of creating the right culture to bring it all together. Join Rick Lambert and Melissa Theriault for this open conversation about what has made Joe and how Windstream team an unstoppable force in the ever changing optical technologies arena.
Surveys and polls are easy to do and provide tremendous insights for any business leader. In this SMARKETING SHOW, Rick Lambert & Melissa Theriault share 5 underutilized surveys you can use to collect feedback from your current customers, your ideal customer profile and your employees!
Meet Brenda Pearson, our first CHO (Chief Happiness Officer) on the SMARKETING SHOW! In this episode, Brenda explains why Imposter Syndrome is holding people back from achieving their true potential and how you too can shift to becoming a more positive and confident person using the tools and strategies to thrive at work, live or play! Brenda is a former educator who has coached MBA students and business professionals and is now the founder of Brenda Pearson Consulting. Join Rick Lambert & Melissa Theriault each week on the SMARKETING SHOW where sales and marketing meet!
Former NHL Hockey Player andCanadian Olympian Adrien Plavsic is now channeling his experience as a professional athlete and coach to help people strengthen their mindset so they can achieve their personal best. Now, CEO of Beyond Performance, Adrien shares practical strategies anyone can use to take their game to the next level in business, sport and life.
Should you hire a marketing person or use a marketing agency? In today’s episode, Rick Lambert and Melissa Theriault discuss both sides of this popular question as organizations look to create awareness, boost their consideration rates and generate sales opportunities.
Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.
Today’s guest Aaron Walker is a successful entrepeneur who has delayed retirement to help business leaders create a life of success and signifcance through what he calls “Mastermind Groups” that provide an ongoing forum of sharing for personal and business growth. In this episide, hosts Rick Lambert and Melissa Theriault ask Aaron what challenges he sees facing entreperneurs, how they overcome them and what happens as a result of spending more time with a community of peers that believe iron sharpens iron!
When it comes to problem solving in business, and in life, there’s a similar way to overcome obstacles. On this week’s episode of The Smarketing Show, we welcome Joe Sutton - a speaker, consultant, serial problem-solver and published author of the Zero Sum Game book. Tune in to hear how Joe approaches problem solving and pivoting in business and beyond.
How do you define leadership? This week on The Smarketing Show, Mary-Ann Massad — a best-selling author and Founder & CEO of IT management consulting and managed services firm The Knowsys Group — joins Melissa to discuss being a leader as a woman in the technology industry. Tune in to find out how Massad has been successful in managing over 3 decades worth of economic ups and downs and to learn 3 turnkey ways today’s leaders can inspire change within their organizations.
Attracting and retaining top talent demands that leaders become genuinely curious about their people. In this episode, Dov joins Rick Lambert to provide actionable insights to counter the problem of “quiet quitting”, how to get your people back on board and what leaders must do to unify, motivate and inspire their people. Dov’s proven strategies are based on Human Behavior research and Neuroscience that has made him the leading authority on Emotional Source Code and the Anatomy of Meaning. As a speaker, Dov Baron has been named twice to the list of the world’s Top 30 Global Leadership Gurus and Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations around the world including the United Nations, The Department of State, The World Management Forum in Iran, the US Air Force, and the famed Servant Leadership Institute. Dov is also the bestselling author of One Red Thread and Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent. Learn more about Dove: http://DovBaron.com
Creating a new website can be a confusing process for business leaders and today’s episode answers 6 common questions business leaders ask when investing in a new website. Join Rick Lambert & Melissa Theriault for the answers you need to plan, create and launch a new website for your business.
Former procurement professional Armand Brevig shares insights on how to approach, engage and sell to procurement departments and win more RFPs. In this episode, Rick Lambert and Melissa Theriault probe Armand to get answers to the questions most B2B salespeople want to ask procurement – but are afraid to ask
Join Rick Lambert and NY Times best selling author and founder of Healthpreneur, Yuri Elkaim, for proven business simplification and lead generation ideas. In this episode, Yuri explains how and why business leaders should focus on their most valuable offerings and take the time to map out their top of funnel prospecting strategies to create more sales opportunities with better qualified prospects.
Shannon Ferguson is changing what is means to be a sponsor and a fan of sports teams in 2022. In this episode of The Smarketing Show, Co-Founder and CEO of FanSaves Shannon Ferguson discusses her experiences growing a sports tech company as a woman working within a male-dominated industry. Join Melissa Theriault to learn about the emerging landscape of digital diversity in the sports-tech world.
Links: Rick Lambert - https://www.linkedin.com/in/rick-lambert/
Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/ In2communications
https://in2communications.com/
Take your Digital Marketing Strength Quiz
https://in2communications.com/quiz/
Sales forecasting and revenue predictability is a much needed emerging data science. Join Dr. Cindy Gordon, author and CEO of SalesChoice to hear how Big Data and Artificial Intelligence are reshaping the way sales and marketing leaders are replacing traditional guesswork with data driven analysis capable of predicting short and long term business opportunities.
The Smarketing Show - Episode 111
You have a story to tell outside your corporate role. Bust are you telling it? In this episode, Rick Lambert and Melissa Theriault interview guest Liza Marie Garcia, CEO of NOWPublishing on HOW and WHYyou should rethink your personal brand strategy with your own book, video or social media strategy.
The Smarketing Show - Episode 110
You’re great at communicating your brand story externally, but how are you engaging your own people in your corporate brand? Join your hosts Rick Lambert & Melissa Theriault who ask guest Ben Baker to explain WHY and HOW your organization can connect your people to your purpose and the business outcomes you desire.
Smart marketers know the importance of being top of mind at point of need with potential buyers. Today’s guest Chris Roche shares what he’s seeing in the SaaS market and why he’s coaching clients to think about demand generation over short term lead generation strategies to win more customers.
Is it time to reboot your brand? In this episode, you’ll hear directly from Sr. Marketing Official Beth Ann Kilberg-Walsh on WHY, HOW and WHAT Windstream Wholesale did to rejuvenate their brand and reposition their value proposition with telecom customers throughout North America. Join Rick Lambert and Melissa Theriault for the answers you need to rebrand your business!
Corporate podcasts are on the rise and today’s guest James LaPenna, Marketing Director with Atlantic, Tomorrow’s Office explains HOW and WHY his organization has recently launched their new podcast “ Accelerate the Conversation”. Join Rick Lambert and Melissa Theriault for this episode of The SMARKETING SHOW to get the answers you need to strategize and start your own corporate podcast as part of your marketing mix.
Wondering what to post on social media? This episode explains 10 easy ways to create examples of topical posts any business can use to showcase your brand while enhancing your demand generation and lead generation objectives. Join your hosts Rick Lambert and Melissa Theriault for easy to follow explanations and visual examples to fill your social media plan calendar for the future!
Take your next webinar to another level with professional webinar strategies you can easily implement right away! Join Rick & Melissa who have hosted and presented hundreds of webinars discussing common blunders and easy tips to avoid them! A must see for webinar hosts, presenters and producers.
Prepare yourself to interview, screen and select the best GEN Z for your business in today’s hot job market. In this episode, Rick and Melissa discuss best practices to uncover a candidate's strengths, weaknesses and “their personal story” to ensure they’re a good fit for your employment opportunity!
Are You Linked IN or OUT?
5 Ways to Supercharge Your Personal Brand on LinkedIn!
Need help with LinkedIn? Join B2B sales performance coach Rick Lambert and virtual event host Melissa Theriault discussing 5 common mistakes people make on LinkedIn and how you can easily avoid them using proven strategies to keep you and your offerings top of mind at point of need.
Defining what a marketing lead is will be important to measuring your marketing effectiveness. At IN2, we believe that most business owners don't buy marketing, they buy the results that marketing can deliver to their business – and leads are usually a BIG part if it. Marketing can create awareness for your business or service. It can also boost prospects' consideration rates. However, lead generation through your marketing efforts continues to be the ultimate measuring stick for your efforts!
Rick interviews Carl Schell, Director of Content & Publishing at Keypoint Intelligence, on how they create blogs, podcasts, social content and newsletters to share industry-leading analyst content, product testing data and more for themselves and many of the most recognized technology brands in the world.
There’s an art to writing an executive bio for your website, your LinkedIn profile or how you introduce yourself at a business event. In this episode, Rick’s asks Susan Regier (an in demand Copywriter and Brand Storyteller) for her tips to create your unique bio that showcases your personal brand story in a more meaningful way to your target audience. https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Do you sell through a screen? Join sales performance coach Rick Lambert for his TOP 10 mistakes you can avoid on your next Virtual Sales call. You’ll definitely be able to relate to these scenarios and be able to take corrective action to ensure you’re digitally selling to win.
Should your local CHAMBER OF COMMERCE be part of your marketing mix? Join Rick Lambert and guest Christine Mitchell from the Saugeen Shores Chamber of Commerce discussing the untapped benefits being a Chamber member to create business opportunities in your local market.
https://www.linkedin.com/in/rick-lambert/
www.selltowin.com
www.in2communications.com
Join Rick Lambert for 10 compelling reasons B2B sales organizations are adding inside salespeople. This episode will make you rethink your sales coverage strategy! https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Rick Lambert interviews thoughT leader Ray Stasieczko, host of End Of the Day with Ray, on his social media strategies that have supercharged his personal brand through the use of educational and entertaining content that brings his audience back every day to hear what he has to say on LinkedIn and Youtube.
Join Rick Lambert and award winning Real Estate professional Kevin Flaherty discussing qualities that separate elite sales professionals from the pack. Whether you’re in Real Estate or in B2B sales, these traits are the “must haves” if you really want to sell to win in your industry! https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022. https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.co
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022.
Energize your salesforce with Rick Lambert’s proven approaches to planning and executing a productive sales kickoff. Plus, hear Melissa Theriault’s 5 reasons virtual kickoffs are replacing live events! A must see for anyone planning an event for B2B salespeople.
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Join host Rick Lambert and his guest Lorraine Curling, the head of Global Sales Learning & Development with the Xerox Corporation discussing importance of having business conversations over product pitches. Topics include the evolution of B2B sales, what makes a strategic business conversation and how to rethink your sales engagements to build more credibility with key decision makers.
Inclusion & Belonging Leader, Orator & Mentor Jay Suggs joins Rick Lambert in this episode to discuss the inner strength we all have to persevere and succeed with the right mindset. Jay believes one day you will look back and be so amazed of how strong you were during these difficult times. A must see episode for business professionals facing adversity!
Join Rick for 5 more easy and impactful videos you can shoot and post on LinkedIn to strengthen your personal brand, drive engagement and boost your consideration rates with potential buyers!
Ever wonder what to say on a LinkedIn selfie video? Join Rick for 5 samples of selfie videos you can shoot and post right away!
Your ability to digitally transform traditional sales activities is paramount to your success. Join Rick lambert and Sales & Marketing guru Scott Clary discussing 3 of the biggest trends driving the evolution of today’s B2B sales professional.
Join Rick Lambert and State Champion Football coach Eric Stavola for a conversation about winning strategies you can use to lead your team to victory on the field or in the boardroom.
The Power of "Fear of Loss" - Join LinkedIn personality and fearless leader at My Shower Door, Keith Daubmann to share how LinkedIn has helped him and speak to the evidence that supports why sales professionals should be considering "Fear of Loss" within their sales strategies.
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Managing hybrid work environments and multigenerational workforce’s isn’t easy. Join host Rick Lambert for this interview with Chelsey Bode, a millennial business leader who’s company Pearson Kelly Technology just won TOP 5 Places to Work!
Join Rick and Cheryl for a conversation around marketing opportunities that exist for business and marketing leaders that will help improve your chances of success of driving Q4 results. Season 3 of The Smarketing Show debuts next week.
You’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.
Is your business making one or more of these avoidable social media mistakes? Find out in this episode as Rick and Cheryl share common blunders and how to avoid them on The Smarketing Show.
Description: When was the last time you looked at your ‘Digital DNA’ from a sales and marketing perspective? The fall is a great time to measure your current position and identify gaps that you can act upon as you compare your results to the goals that were set out when building your marketing strategy at the beginning of 2021. This episode of The Smarketing Show, Rick and Cheryl walk through the 10 things you need to think about as we approach the last quarter of the year.
https://www.linkedin.com/pulse/10-questions-measure-your-companys-digital-dna-2021-rick-lambert/
Customer testimonials could be the most underutilized marketing and sales enabler that showcases your value proposition through credible third-party validation. This episode, Rick & Cheryl discuss who to approach, type of testimonial, where to use them, and how to ask for your next testimonial.
Too few organizations feature their customers in their marketing efforts and as a result miss out on the opportunity to provide new prospects with validation of their capabilities through a third part lens. This episode of The Smarketing Show proved practical and actionable steps businesses can take to showcase your customers in multiple ways.
Great ideas are only as good as their execution and in this episode, Cheryl and Rick showcase four past guests and specific actionable suggestions they’ve made on The Smarketing Show. Scott Clary Joey Davenport Keith Daubman Randy Taylor
Recruiting Post Pandemic – Experts are predicting a tsunami of job changes coming post pandemic creating the need for employers to strengthen their recruiting practices. To provide answers, join former Recruiter and now Sales Leader Larry Brush with Cheryl and Rick discussing critical recruiting strategies you can implement to elevate the quality of candidates you attract, interview and ultimately bring into your organization.
Guest: Brenda Pearson - Career and Organizational Happiness Coach This week on The Smarketing Show, Rick and Cheryl are joined by Career & Organizational Happiness Coach, Brenda Pearson, to discuss Imposter Syndrome- which is defined as doubting your abilities and feeling like a fraud. Learn more about how this syndrome affects high-achieving professionals who find it difficult to accept their accomplishments despite being successful. If you are a perfectionist, an expert, a natural genius or a superman or superwoman, this show is for you! Learn more about how Imposter Syndrome manifests and some strategies for overcoming it!
Email etiquette blunders can be costly and this week Rick and Cheryl share common email mistakes you can easily avoid if you are aware of them! Perfect for sales, marketing, customer service and anyone that uses email to communicate internally or externally with customers.
Behavioral Performance Expert Randy Taylor joins Rick and Cheryl to discuss how the TOP 2% of sales professionals maintain a mindset that the other 98% don’t. In this episode, Randy shares practical insights on what he calls “”The Mental Fuel” of sales that any salesperson can use to stay motivated, persevere through rejection and achieve more than they may think is possible.
Join Rick and one of IN2's SEO specialists Kayla Trowler for a layman explanation of Search Engine Optimization (SEO) and how your business can gain a competitive advantage with customers searching on Google for what you offer!
How to Recruit & Retain a Gen Z! This week we ask professor Scott Hubert for his coaching on what his Generation Z students are looking for from an employer. Topics include practical takeaways you can use to position your employment opportunity to attract elite performers and reduce turnover with progressive Gen Z management strategies.
This week on the Smarketing Show, Rick and Cheryl discuss the importance of creating a social media policy and why it is essential in making sure your employees know what they should and should not do on social channels. Plus, having a policy can help your company curb any legal or security issues.
https://youtu.be/t21_bU_yEgA
GUEST: Jeremy Dunton, Media Personality & Author This week on The Smarketing Show, Rick and Cheryl are joined by media personality and author, Jeremy Dunton to discuss what makes a great story. Jeremy has spent years in radio and television as a host and producer and has polished his storytelling craft. Tune in this week to find out how to create content that is engaging, informative and entertaining, from a media professional!
GUEST: Greg A. Sager, Director, Writer, Producer, Matchbox Pictures DESCRIPTION: This week on The Smarketing Show, Rick and Cheryl are joined by film director, writer, and producer with Matchbox Pictures, Greg A. Sager. The global pandemic has impacted the entertainment industry in a major way, forcing the closure of movie theatres and cancelling movie productions. Find out more about how the entertainment industry have adapted to these restrictions and how COVID-19 has impacted the industry today and for years to come.
Matchbox Pictures newest release “Open Your Eyes” available June 1, 2021 on demand, Blu-ray & DVD. http://matchboxpictures.ca/
Open Your Eyes Trailer Here:
http://matchboxpictures.ca/open-your-eyes/
GUEST: Jeff Leeson, Comedian
www.jeffleesoncomedy.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by comedian Jeff Leeson to discuss how he has adapted his craft in a virtual, remote world. Jeff is described as “king of the crowd work’ and a one-of-a-kind performer who has shifted to live Zoom comedy shows that are customized to each company. Jeff has been doing comedy for over 20 years and has performed at hundreds of corporate events.
GUEST: Katie Wright, Certified Professional Coach katiewrightcoaching.com katie@katiewrightcoaching.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Certified Professional Coach, Katie Wright to discuss how executive coaching can boost your productivity and success. Katie discusses common challenges that business leaders are facing today and how you can remedy these challenges equipped with new tools and skills that will help strengthen company culture.
GUEST: Michele Sands, Career Coach, Regal Insights
www.regal-insights.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Career Coach, Michele Sands with Regal Insights. Michele has a long history of Executive Leadership, Coaching and Business Development. This week Michelle will discuss different strategies that can help you take action and create a life and career you love.
GUEST: Brian J Spencer, Professional Storm Chaser & President of Streaming Incorporated
DESCRIPTION:
This week on the Smarketing Show, Rick and Cheryl are joined by the President of Streaming Incorporated, Brian J Spencer, to talk about the evolution of video and video streaming since the pandemic. Streaming Incorporated uses innovative technology to help businesses across Canada create live events and promotional material. Brian is also a Professional Canadian storm chaser at Spotter Network, an organization that brings storm chasers together where they can share storm data with the public in an effort to protect life and property.
GUEST: Dwayne Hay, Hockey Coach & Skills Trainer & Former Professional Hockey Player
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by special guest Dwayne Hay. Dwayne is a hockey skills trainer and a former professional hockey player who, over the last 10 years, has put in over 10,000 hours developing/mentoring players from age 6 to NHL players actively playing on and off the ice. This week Dwayne discusses how to have a champion mindset and how the lessons on the ice can be applied in the business world.
https://dwaynehay.com/
Guest: Shauna Rae, Podcast Co-Host/Producer at Kitchen Confessionals Podcas
Description: There is no denying that everyone loves a good story, and the concept of storytelling is one of the reasons podcasts have become so popular and an effective way of communicating. At a time when people are unplugging, podcasts offer listeners an efficient yet intimate way to consume content. This week on The Smarketing Show, Rick and Cheryl are joined by Podcast Co-Host/Producer Shauna Rae to discuss the do’s and don’ts of creating podcasts.
Guest: Susan Jacobs, Image, Style & Wardrobe Consultant
Description: This week on The Smarketing Show, why looking good isn’t about age, shape or budget, it’s about understanding! Susan Jacobs, Image, Style & Wardrobe Consultant, is this week’s guest. Tune in and find out if you are making mistakes when it comes to your image and wardrobe and how to step up how you present yourself in the virtual business world.
Visit Susan’s website for the 10 ways to update your look for under $100.
https://personalstyleconsulting.com/
Guest: Mindy Williamson, Public Speaking Coach & Media Personality This week on The Smarketing Show, Public Speaking Coach and media personality shares her insights on how you can communicate your ideas for maximum impact. If you do live presentations or virtual meetings in front of audiences of all sizes, this episode will provide you with practical tips you can start using to elevate your messaging and delivery right away.
Guest: James LaPenna | Marketing Manager, Atlantic
This week on the Smarketing Show, Rick and Cheryl are joined my special guest James LaPenna, Marketing Manager at Atlantic Tomorrow’s Office, a managed services and office technology solutions provider in New York, New Jersey and Pennsylvania. The topic this week is around making data driven marketing decisions. Marketing has evolved. Gone are the days of gut decisions and hoping for the best. James, Rick and Cheryl discuss the approach to driving business intelligence by evaluating, analyzing, strategizing, monitoring and optimizing digital assets.
Guest: Joey Davenport, President and Co-Founder of Hoopis Performance Network This week on the Smarketing Show join Cheryl and special guest Joey Davenport to discuss techniques that can differentiate you in the world of sales. Joey is the President and Co-founder of Hoopis Performance Network- a world class learning platform designed to support firms and companies in the financial industry reach their potential. With experience as a top producer, manager, master coach and author, Joey discusses the Art of Collaborative Discovery. The RPN Questioning Model and what sales professionals are missing when it comes to building rapport.
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
Find out more about Joey Davenport here:
www.hoopis.com
www.trustworthysellinginfo.com
https://www.linkedin.com/in/joeydavenport/
GUEST: Ray Stasieczko, Pioneer of Managed IT and Managed Print services and an industry influencer with over 30 years of expertise.
Description:
This week on The Smarketing Show Rick and Cheryl are joined by special guest, Ray Stasieczko, a pioneer of Managed IT and Managed Print services and an industry veteran with over 30 years of expertise. Learn more about another third-party perspective on why personal branding, video, consistency, and authenticity are a winning formula for individuals and organizations to elevate their brand in today’s digital intersection.
https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
The pandemic has forced every business to rethink their sales and marketing strategies. This week on The Smarketing Show, Rick and Cheryl walk through the 2021 sales and marketing checklist and discuss how the new landscape has changed the ways businesses start and win more deals.
https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
Guest: Tom Herb, Sales Leader, Paycor, Mid-Atlantic Region
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Paycor Sales Leader and host of Thirsty Thursdays on LinkedIn, Tom Herb to discuss rebuilding confidence. The COVID-19 pandemic continues to change the world as we know it, especially in the way we lead teams and manage people. Find out how, by adapting to the changes in the world, businesses and leaders can achieve confidence by building trust in a whole new way, today and in the years to come.
https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
https://www.linkedin.com/in/tomherb
https://youtu.be/xicoHds7MNQ
When COVID 19 hit in March 2020, the preference for digital communication zoomed to virtually 100% in just days. And it wasn’t just millennials, it was the pandemic driving the way we sell. This week on The Smarketing Show, Rick and Cheryl discuss the 8 shifts Business Owners & Sales & Marketing Leaders can make to survive and thrive in today’s pandemic. https://www.linkedin.com/pulse/8-ways-make-your-b2b-sales-team-pandemic-proof-rick-lambert/
uest: Bruce Carter, Freelance Video Director/Producer
Video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. This week on The Smarketing Show, Rick and Cheryl are joined by Freelance Video Director/Producer to discuss why 2021 will be the year of video marketing for businesses of all sizes.
https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
Guest: Kristal Cook, Senior Account Manager ACDI & Founder of Female Fridays
DESCRIPTION:
Welcome to Season 2: Episode 4 of The Smarketing Show! This week’s special guest Kristal Cook, Senior Account Manager at ACDI and Founder of Female Friday’s on YouTube, discusses the evolution of female leadership as we approach International Women’s Day on March 8th. Only 5% of CEOs of major corporations in the US are women, but there are reasons for optimism. Join the conversation around why evolving job needs are empowering women and leveling the playing field now more than ever.
Here’s the link to Kristal’s Female Friday’s YouTube channel: https://www.youtube.com/channel/UC7cnSbo07B20MyAKcYjETPQ
TheSmarketingShow
FemaleLeadership
ChooseToChallenge
IWD2021
Guest: Mike Tecce, VP, Ricoh Global Services Americas
Welcome to Season 2: Episode 3 of The Smarketing Show! In times of sales adversity, this week’s guest Mike Tecce, VP, Ricoh Global Services Americas, shares his perspective on sales leadership in a virtual world as he leads a cross continental sales force with a mix of motivation, inspiration, and authentic leadership.
https://www.linkedin.com/in/michael-tecce-32964aa/ https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
Welcome to Season 2: Episode 2 of The Smarketing Show! This week, special guest Brad Benton talks about why the role of the B2B salesperson will inevitably need to adapt and evolve with the new digital selling landscape. Rick, Cheryl and Brad discuss how reimagining the sales process and the roles of reps in it, sellers will be able to emerge and provide even more value.
https://www.linkedin.com/in/%F0%9F%92%A5brad-benton%F0%9F%92%A5-27459a17/ https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
- The Smarketing Show -
Welcome to Season 2: Episode 1 of The Smarketing Show! This week, special guest Scott D Clary discusses 2021 Sales and Marketing Trends. Scott has over 100,000 followers on LinkedIn and is re-writing the playbook on leadership, demand generation, sales, marketing, brand and take to market strategy. Join Rick and Cheryl and special guest Scott, as they explore conversations around social selling, podcasts, video, and influencer marketing.
www.scottDclary.com https://www.linkedin.com/in/cheryl-weedmark/ https://www.linkedin.com/in/rick-lambert/
Normally the holidays are synonymous with sending gifts to clients and employees at the office as a sign of appreciation. With most offices operating remotely due to COVID-19 and cancelling annual holiday parties, corporate gifting is a little trickier this year. This week on The Smarketing Show, Rick and Cheryl discuss Customer Holiday Greeting Ideas During Covid.
If you’re wondering what to post and why on LinkedIn, watch our behind-the-scenes interview with one of America’s top glass specialists, Keith Daubmann, as he explains how his LinkedIn content has helped him build trust with customers and prospects. This week on The Smarketing Show, Rick and Cheryl present a LinkedIn Case Study around what and to post and why.
2021 has changed the way businesses operate. This year has introduced an entirely new world of thinking when it comes to working remotely, attracting audiences, and engaging with customers. This week on The Smarketing Show, Rick and Cheryl discuss why now is the time to get your 2021 strategy in place and look at trends to consider when building you approach to marketing.
Developing a comprehensive social media policy that includes guidelines, best practices and training tips for your employees is essential for businesses. This week on The Smarketing Show, Rick and Cheryl walk through the importance of having a social media policy for employees and
talk about why, when used carelessly, social media can ruin your brand image, change the public perception of your business, and even lose you customers.
As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a new challenge to create a company's culture in a virtual world.
This week on The Smarketing Show, Rick and Cheryl are joined by special guests, Renee Dhingra and Brianna of Hub Technology Group, to discuss some of the strategies they use to build and sustain employee connection to the organization’s mission, purpose, and ultimately each other, during these rapidly changing times.
During the pandemic, a wide range of businesses have worked to increase their online presence as it’s become even more important in our virtual world. With so many more people staying in, there has been a massive increase in internet usage and thus, in audience size for online businesses.
This week on The Smarketing Show, Rick and Cheryl are joined by special guest, Liz Gray, Google Ads guru and professor at the Lawrence Kinlin School of Business to discuss why it’s so important to maintain this new model of marketing during and after pandemic life.
Sales leaders are looking for new virtual selling skills, but have their interview questions changed? Join us for Rick’s TOP 10 questions you should be asking your next B2B sales candidate
To be competitive, investing in a well-planned digital marketing plan is a very smart decision for companies. This week on The Smarketing Show, Rick and Cheryl discuss why outsourcing to a digital marketing agency allows organizations to make the most of digital marketing opportunities and grow your business.
Digital Marketing can be both confusing and frustrating as there are many options and strategies that exist to help businesses with limited marketing knowledge. This week on The Smarketing Show, Rick and Cheryl walk through the digital marketing 10 box giving you the opportunity to assess your organizations Digital Marketing DNA.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This week on The Smarketing Show, Rick and Cheryl talk about how Google My Business can complement your existing website by giving your business a public identity and presence with a listing on Google.
There are plenty of platforms for social selling, but this week on The Smarketing Show, Rick and Cheryl discuss why LinkedIn should be a top priority! The ability to discover and approach leads directly through LinkedIn is invaluable for sales reps. By maintaining an active presence via content and advice, you can build those ever-so-important business relationships.
Having an updated, branded profile is incredibly important. But to show up in front of recruiters or business decision makers, you need to post, share, and comment on content. This week on The Smarketing Show, Rick and Cheryl talk about how to post information around topics that are important to your network or industry.
https://ecademy.selltowin.com/linkedin-bootcamp/
The digital world is constantly changing. However, one technique remains important to an effective marketing strategy... Search Engine Optimization. This week on The Smarketing Show, Rick and Cheryl discuss why optimizing your content improves your site's visibility, plus it offers plenty of other benefits to help you grow your brand.
Learn more in our blog: 10 Reasons Your Business Needs SEO
https://in2communications.com/your-business-needs-seo-10-reasons/
When using social media for your business, there are a few common mistakes that can easily be avoided. This week on The Smarketing Show, Rick and Cheryl walk through the top 5 mistakes businesses are making on social media. By avoiding these mistakes and implementing a social media marketing plan you can grow your company’s reputation exponentially.
Social Media platforms provide a public environment that has its own pro’s and cons. This week on The Smarketing Show, Rick and Cheryl discuss how to handle negative social media comments. Traditional customer service and public relations are not enough anymore- watch this week’s episode for tips on how to handle complaints, negativity or inappropriateness online.
This week on The Smarketing Show, Rick and Cheryl go through their top lead generation FAQ’s. Watch and learn more about: The best way to generate leads as a sales rep during COVID The best way to prospect for new leads The recommended activity mix for lead generation The best way to get more leads The best way to use content marketing and social media to get more leads The importance of a website when it comes to lead generation
This week on The Smarketing Show, the WHAT, WHY and HOW of Sponsorship Advertising. Rick and Cheryl are joined by special guest, Scott Hill, a management consultant turned entrepreneur/CEO of the worlds largest mass participation team sports events: Play On!
This week we discuss how incorporating Sponsorship Advertising into your marketing mix can: Shape consumer attitudes
Build brand awareness Drive sales/Generate New Leads Increase reach Generate media exposure Differentiate yourself from competitors Enhance business, consumer, and VIP relationships
Videos are among one of the most versatile digital marketing tactics marketers can leverage. They can be served up in a wide variety of ways and used on a variety of different platforms and are extremely effective at getting the attention of your customers, prospects, and employees. This week on The Smarketing Show, Rick and Cheryl walk through the top must-have marketing videos and how to add them to your strategy as an effective way to engage, inform and entertain your audience.
This week on The Smarketing Show, Rick and Cheryl discuss the in’s and out’s of social media advertising, how to get started, what to spend and a breakdown of how the major platforms work. The days of simply posting on social and expecting all your followers to see everything are over. Today and moving forward, it’s about how you target your audience, build customer journeys, and get people to your website or convert. Paid social media strategies help with exactly that. Watch and learn more about choosing objectives behind your SMM: • Awareness: Build brand awareness or increase reach/followers. • Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you directly. • Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.
Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.
This week on the Smarketing Show, Rick and Cheryl discuss how to run the ultimate virtual sales meeting. Sales leaders like you are always looking for new ways to engage, inspire and strengthen selling skills which will help you expose weaknesses, learn new things and strengthen your teams selling skills along the way! How you manage your meetings says a lot about how you're managing your organization; especially if your workforce is remote.
Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to strengthening your marketing efforts and improving internal morale. This week on the Smarketing Show, join Cheryl and Rick, who is on location, as they shine a light on a charity that is near and dear Sell To Win and In2communicatons, Mario’s Victory Against ALS. For more than two decades, Mario Vella has been fighting Lou Gehrig's disease, and defying the odds. Find out how they are creatively continuing to fundraise and learn more about why giving back not only helps the charity, but also opens new avenues of business development.
This week on the Smarketing Show we discuss marketing best practices from the auto industry with special guest Scott Wain with SW Consulting. The COVID-19 pandemic has had a very fast and severe impact on the auto industry, and on today’s show we will look at the buying journey in today’s marketplace, opportunities that exist for dealers when it comes to lead nurturing and what the future state could look like when it comes to how we buy vehicles. Watch and learn some best practices the auto industry has adopted that any businesses could apply to their marketing and sales model.
Promotional Products got their first real 'launch' 1789 when George Washington supporters were given commemorative buttons. There are now over 750,000 different products in use and the promotional product industry has been valued in the billions. Join Rick, Cheryl and special guest Paul Wieleba with WE Promotional Advertising, in a discussion around why and how promotional products should be apart of your marketing mix. Learn more about the trends and mistakes when it comes to how companies are using promotional marketing products.
This week on the Smarketing Show-an Inside look at authentic marketing through the gaming industry with special guest Karen Chalmers, Marketing Director at Big Blue Bubble. Rick, Cheryl, and Karen discuss how the gaming industry has been positively affected my COVID-19, as video gameplay was up 75% during peak hours and marketing spend in the gaming industry is up 18%.
Plus- find out why Big Blue Bubble prides itself when it comes to promoting authentic marketing and how you can follow suit.
Like and Follow Big Blue Bubble and their authentic marketing on social platforms- all made here in London Ontario. Their new game- Forgone is being launched in stores this Fall!
This week on The Smarketing Show, Rick and Cheryl are joined by Ray Stasieczko, Founder/CEO TEASRA, The Innovation Channel LLC, to discuss the elephant in the room as businesses cling to status quo and fail to see the value of digital client relationships - which could be a way to drive better business outcomes.
What is happiness and why is it important? That’s our topic this week on the Smarketing Show with a special guest Happiness Researcher & Health and Wellness Educator, Gillian Mandich.
Join Rick, Gillian and Cheryl for relevant messaging around how sales, marketing and business leaders can maximize their happiness during unprecedented times of business adversity.
There is no doubt that COVID-19 has disrupted the economy and how businesses around the world operate. Remote work, virtual interviews and online meetings have become the norm, even in industries that never embraced this technology before. Not only are there obvious challenges during this global downturn, the new economic realities call for businesses to be strategic with their human capital retention and investment. BUT this is a great time to focus on employee recruitment. Rick, Cheryl and Terry Gillis, President and CEO of AHRIA discuss:
- Proactive Recruiting for Future Hiring Needs
- Improving recruiting process
- Develop/Define company culture
- Tips for attracting/retaining talent during COVID
- Tips for transitioning new talent during COVID
It’s crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. This week on the Smarketing Show, Rick and Cheryl discuss what makes up the perfect social post. Here’s a few quick tips:
- Keep the branding of the company, colours, fonts and logo.
- Have a second set of eyes take a look at your post.
- Use organic pictures of your own people or team members where possible
- Include some text inside an image as oppose to just an image. 20% of the text can be inside the image and the rest can go around it.
- The text outside your image should be short and direct to the point.
- Do polls, questions, and raffles with your posts, involve your viewers.
For more than 20 years, Susan Regier has helped businesses accelerate sales and profits with her copywriting, brand storytelling, coaching, and marketing savvy skills. Join Rick, Susan, and Cheryl this week on The Smarketing Show where we discuss the 4 marketing mistakes that will drive customers away – and they hold true whether you’re marketing on a Website, posting on social media, or talking face-to-face during a sales or networking meeting.
- Not getting into the conversation in your prospect’s mind – or understanding their problem.
- Not creating a market-dominating position.
- Talking about your process instead of your outcomes/benefits.
- Having a call to action that says, CALL ME.
Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:
Companies are looking for new ways to speak out, putting video format on the rise. Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos. Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles. Some companies offer discounts, free shipping or cashback for categories related to self-isolation. Many brands offer discounts and % off for frontline workers - medical staff, social workers, police, food industry workers, etc.
Virtual meetings don’t have to be seen as a waste of time. In fact, they can be more valuable than traditional face-to-face meetings as they provide great opportunities to build engagement, trust and candor among teams and client relationships. This week on The Smarketing Show Rick and Cheryl discuss Managing Virtual Meetings. While the basics of etiquette still apply, running virtual meetings requires a different approach from chairing face-to-face ones.
Motivating your team to create, post and share company content on social media is a win for your brand, team, company, and clients! Increase your brand’s reach and image as you build out your community in an organic way! This week on The Smarketing Show, Rick and Cheryl discuss how businesses can encourage their employees to post company-related content on social platforms. Social media is one of the most effective marketing tools available today. Combine your sales team and social media and you’ll have a remarkably valuable asset at your fingertips that can help you establish your brand, engage with customers, and generate qualified leads!
https://in2communications.com/social-media-marketing/
This week on The Smarketing Show: How to craft your content with self shot videos. If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the simpler and rawer it is, the more authentic the content seems … and that's what really matters to your audience. Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Viewers will stay on your website for almost 2 minutes longer when you have a video. The technical aspects of a video are important like lighting, audio and your video background. But what you say and how you deliver the message is even more important. This video offers tips on how to polish your content and your on-camera delivery.
With an abrupt shift to remote culture, work-life suddenly looks drastically different for many people.
In this new and constantly changing situation, the video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. Incorporating video into your digital marketing strategy doesn't have to be a big production (although those are fun too!). Given the self-distancing condition we are under globally, employees must learn how to shoot their own videos.
This week on The Smarketing Show Rick and Cheryl discuss why self-shot videos really are as easy as 1-2-3. Video offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations.
Businesses are all built on the same customer promises: better results, experiences or solutions. But how do you convince your audience that YOUR brand has all the answers they are looking for? The solution is easy: A Compelling story.
This week on The Smarketing Show, special guest Lisa Bragg, CEO of MediaFace joins Rick and Cheryl to discuss how to create a story that your company and customers can both benefit from. Storytelling is a content marketing power tool you can use to communicate your company’s message. It is a powerful marketing strategy that helps you establish relationships. If you share a story that consumers can instantly relate to, they will take the time to listen to your message and learn about the benefits of using your brand.
This week on the Smarketing Show special guest-Carmi Levy, Director of Content Marketing at Info-Tech Research Group, joins Cheryl and Rick in a conversation around marketing your message during crisis. Carmi discusses why it might be necessary to push timelines back on some major campaigns and prioritize or pivot your content as required. Visual communication is powerful, as are the words we use, so it’s important to think about the messages your brand is sending. Don’t record video for the sake of recording video, be strategic and remember quality over quantity.
Social Distancing during COVID-19 means selling virtually to customers and being supportive as oppose to sales orientated which is what your customers need right now! In this virtual episode as we practice social distancing ourselves, Rick and Cheryl discuss the three types of salespeople:
Those who MAKE things happen Those who WATCH what happens Those that ASK what happened
How to be top of mind at point of need, plus- where are the opportunities right now? Cheryl explains how you can help support your customers with virtual events and how to partner with the right people! Studies show that your attitude is the average of the 5 people you spend most time with
How much does Digital Marketing cost?
It’s a straightforward question, but like many things in life, the answer is complicated. There are many factors that go into how much you get charged, as well as how much you want to pay.
Actual amounts can vary widely. Some of clients dedicate as little as 5% of revenue to marketing and advertising, whereas others invest at much higher rates in the 20% and above range. The average amount that firms spend on marketing is currently 9.8% of revenue.
Rick and Cheryl break down the cost of NOT incorporating digital marketing into your business costs plus they look at the various ways you can spend those dollars.
By the hour Project Based Monthly Retainer Dedicated Digital Marketer
This week on The Smarketing Show, special live guest Liz Gray joins Cheryl in studio. Liz is an instructor at Fanshawe College’s Lawrence Kinlin School of Business and teaches Search Engine Marketing and Google Analytics courses. She has worked in the SEM field for 12 years and shares her ideas around digital marketing opportunities that businesses are missing including an effective strategy on how to handle the dreaded duty of writing website blogs. Liz explains why all businesses need to position their websites as information hubs and move beyond the brochure website.
https://in2communications.com/the-smarketing-show/
Episode 5 of the Smarketing Show is called Pursue the Review. Cheryl and Rick discuss how reviews play an important role in making your business look like a trustworthy source of information, both in the eyes of Google and your consumers. Learn tips on how to get more reviews and what to do with them once you do.
Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.
Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet!
Binge watch today- https://in2communications.com/the-smarketing-show/
Knowing what digital marketing metrics matter is key to measuring your success!
In this episode of THE SMARKETING SHOW, Rick and Cheryl discuss fundamental KPIs you should have on your radar to evaluate your efforts and plan for better results ahead.
How to incorporate video into your digital marketing strategy: Episode 3 discusses specific reasons why small to medium size businesses are unleashing the power of video. WHY video? People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years. HOW? Cheryl and Rick will give you 3 easy ways to start today and some best practices to support your success. 86% of people would like to see more video from brands in 2020- it’s time to start listening to your customers!
https://in2communications.com/the-smarketing-show/
LinkedIn to WIN: The Smarketing Show: Episode 2 is all about LinkedIn and why it's become the most popular platform for B2B Sales and Marketing professionals. Find out why LinkedIn is more effective at lead generation than Facebook and Twitter and learn how to leverage the platform for brand awareness, influencer marketing and your online presence.
Filmed live on Location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing and Customer Experience IN2communications.com.
https://in2communications.com/the-smarketing-show/
Should You Insource or Outsource Your Digital Marketing?
Rick Lambert and Cheryl Weedmark discuss the pros and cons of hiring an employee to do digital marketing or outsourcing to an agency.
https://in2communications.com/the-smarketing-show/