Real Estate Marketing Minute: Recent Episodes
Adam Small
Real Estate Marketing Podcast focused on technology and results driven marketing. We discuss technology, strategies and tactics to help Real Estate Agents get the most from their marketing.
Hey guys, welcome back to the Real Estate Marketing Minute. We've got a weekly roundup and a quick marketing tip for you today. So on December 12th, we've got National Poinsettia Day, which is a great day to, you know, share poinsettia pictures, images, that sort of thing. Then on the 13th is Cocoa Day, and on the 16th is National Chocolate Covered Anything Day. So, you know, do with that what you will maybe post about it, send an email, buy yourself some chocolates, that sort of thing, right? And then on the 17th is National Maple Syrup Day. So that's your weekly roundup for your Wacky Holidays. And then one quick little marketing tip here. Pull together a list of where all the holiday lights in your area are, you know, and I say all of, maybe, you know, four or five places to go and view holiday lights and post that to your social media. Maybe send an email and that's your marketing tip for the week. Thanks so much for watching. We do appreciate it. We'll see you next time.
Adam Small (00:03): Hello, welcome back to the Real Estate Marketing Minute, powered by Agent Sauce. Thanksgiving's over and as we sit here recovering from our food comas, we're staring down a new year. And with a new year comes a new opportunity to grow our business. And if we want to grow our business, we need a business plan, a marketing plan to help us grow our business. So, you know, how are we gonna put together a marketing plan for next year, a business plan to help us grow our business, make sure that we stay on target, and that we're showing improvement. You know, it's always a difficult thing because it can seem very overwhelming. So a good way to start pulling together that business plan and that marketing plan, is to list the activities that you've done in the past year, and then identify whether or not those activities worked for you.
(00:51): If they worked for you, great. Put themin the next business plan and then start figuring out, you know, are there things that I can do to make them work even better for me? You know? And then if they didn't work for you, identify why they didn't work for you. And if it's something that you can overcome, you know, by putting a little more effort into it, maybe, or retargeting the, uh, refocusing the target of your plan, whatever it may be, then keep it in there and improve upon it. Or say, Hey, I'm not doing this anymore. I'm throwing this out because it's not working for me. And that's, you know, somewhere where you've gotta come in and you've gotta be kind of honest with yourself and you've gotta say, Hey, listen, you know, this is a great product or service or activity to do, but it's not working for me. And the reason it's not working for me is because I'm just not doing it. I don't have enough time to do it. I don't have the priority in my schedule of things to, to the, the time to make it a priority in my schedule of things. You know, whatever that reason may be. It's not working. Don't be afraid to throw it out. Of course, if you throw it out, make sure you put something in there that is gonna work for you, that you think may work for you, that you're gonna put your time and your effort into in order to make it work. Because you can't just stop marketing all together, otherwise you end up in this famine phase of your business cycle, which is never good because the famine phase you have, you know, your money's dwindling and your time and it can cause panic and all that stuff.
(02:23): And that's the whole point of the plan to prevent the famine phase, right? The feast and famine cycle there, right? So, um, look at the things that you've done in the last year and keep the good ones, throw out the bad ones. And then, you know, you wanna make sure you're also doing some of the basics, doing the things that you should be doing every day, every week, every month, you know, and those are things like sending out a, a communication to your sphere on a regular basis, you know, a monthly newsletter, keeping them informed about, you know, the market, that sort of thing. Uh, asking for testimonials every time you work with somebody following up and asking for referrals with your sellers and your buyers. And then, you know, figuring out what it is that you're doing to demonstrate the value that you bring to a client. We all know that a real estate agent doesn't really sell a house that they own. It's not their product. It's not their, um, you know, item that you're selling. It's your knowledge, it's your experience. That's where your value is. And, and you know, the better you can convey your knowledge and experience, whether it be in a listing meeting, uh, or a, uh, you know, presentation that you're doing, uh, just running into somebody casually, the better you're gonna grow your business. So if you have that message that demonstrates your value down succinctly, then you're gonna do better. So look at those things, you know, what did you do last year to demonstrate your value and figure out how you can refine and hone that so that you can convey it even better. So, uh, you know, end of the year here, coming into next year, let's, uh, start working on those business plans and start figuring out how we're gonna grow our businesses. This has been the Real Estate Marketing Minute. Thanks for watching, guys. We do appreciate it. Have a nice day.
Adam Small (00:02): Hello and welcome back to the Real Estate Marketing Minute Weekly Roundup, powered by Agent Sauce. So next week's a big holiday. We've got Thanksgiving coming up and whether you've sent cards or not, you need to go ahead and create a Thanksgiving email to send to your email list. Stay in touch, get in front of these people cuz you probably didn't send cards to everybody on your list. And if they get a Thanksgiving card from you and an email, that's okay. They'll appreciate it.
(00:26): It's all about Thanksgiving, right? When you send this email, try to personalize it a little bit and put in maybe a recipe that's one of your favorites for Thanksgiving, and talk a little bit about why it's your favorite or perhaps describe one of the family traditions or traditions that you do with the people that you celebrate Thanksgiving with, to kind of personalize it and show a little bit of who you are and make it more emotional for the person reading it. So that's the big one for next week.
(00:55): Now, of course, following that Saturday is Small Business Saturday, which is an excellent opportunity if you wanted to maybe throw a couple of local businesses into that email and talk about why it's important to support them on Small Business Saturday.
(01:07): That's our weekly roundup. If you like what you see, don't forget to click on the end, Subscribe buttons, and we hope you have a happy Thanksgiving and thanks for watching.
Adam Small (00:00): Hello and welcome back to the Real Estate Marketing Minute Weekly Roundup, powered by Agent Sauce. This is gonna be a short one for you this week. We've only got two holidays for you. The first one being on November 9th, which is National Go to an Art Museum Day. This is a really good one for you to showcase a little bit of your local expertise and really drive home that you're the local expert to go to whenever somebody needs something. So just go out and pick a couple local art museums, post links to their websites on your social channels, and encourage people to go visit them on National Go to an Art Museum Day. The next holiday we have is November 11th, and that is Veterans Day. This is an excellent holiday for you to go back to your CRM and look at all those people that you've got tagged as a Veteran.
(00:46): Hopefully you are using your CRM and tagging people as Veteran, right?
(00:50): But anyway, go to your CRM and send those people that are tagged as a Veteran and email thanking them for their service. It's a great way for you to show a little bit of appreciation for them and what they've done for our country, as well as to get yourself in front of them once more. So that has been our weekly roundup. If you like what you see, don't forget to click the like and subscribe buttons, and thanks for watching and have a great day.
Kendra Cooke has helped over 345 real estate agents become millionaires over the last 17 years. In this episode we talk to Kendra about some of the common traits she sees in the agents that become successful.
I had a great conversation with a friend of mine of mine about how to react to the current national and global environment and a blog post that he had just written.
His blog post is here: https://martech.zone/quarantine-time-to-go-to-work/
Is your Email Service Provider doing everything they can to make sure that your emails get through? Are you having trouble with high bounce rates, low open rates? In this episode we talk about the many factors involved in getting your emails delivered and what you can do to help.
Great Trip to RE Bar Camp Dayton. So fun to meet so many people and see what they are dealing with on a daily basis. Sorry this one might be a little loud in places.
Lots of great information on RPAC and how it helps agents and home owners through political advocacy.
This week we met with Amy Latka of Dream Home Media a Media Marketing Company for Realtors. It was a great talk about why photography is about so much more than the listing.
Great discussion with Doug on the merits of using an email address tied to your domain versus using a free service.
A short video of tips from people attending the IREIBA Real Estate Expo in Indianapolis.
A quick video with people attending the REBAR Camp in Nashville. Sorry it's so loud and a little late!
Great interview with Mark Ratterman about Home Appraisals and what agents can do to prepare buyers and sellers if there are issues.
Another great interview! This time with Gabie Benson of the Indianapolis, IN based Realtor Foundation. The charitable arm MIBOR. We talk about her program, how agents can give back and how to find organizations like this in your area. Some links:
Realtor Foundation:
https://miborrealtorfoundation.org/
NAR Good Neighbor Award Program:
https://www.nar.realtor/about-nar/awards-and-recognition/good-neighbor-awards-program
Realtors Relief Foundation:
https://www.nar.realtor/about-nar/grants-and-funding/realtors-relief-foundation
% of Realtors who give back higher than the general national average according to a recent study:
https://www.nar.realtor/newsroom/realtors-more-likely-to-donate-annually-than-most-americans-according-to-survey
In this episode Doug and I talk about how to SEO optimize your blog posts! We discuss in depth 10 factors to increase your blog posts SEO ranking.
Great interview with accountant Mike Wright! In this episode we talk about many of the recent changes in tax law and how they affect small business and Real Estate Agents.
Hello and welcome back to the real estate marketing man and I'm Adam Small. Today for our content library, we're going to be doing a technical piece and that means that this is a piece that's kind of orientated around the profession of being a real estate agent. Of helping out people when they need to buy or sell a home. And in particular, what we're looking at today, is different types of loans. So, we can talk about BA loans, FAJ loans, bridge loans, all different types of loans that are out there. Now one thing I will say is that you need to kind of put out there that you're not a loan expert and you're not giving them advice. And if they need advice, they need to go talk to a mortgage lender of some sort, in order to really help them out.
All you're doing is writing a general overview of what that loan is. The different types of loans that are out there, and how they may be used in different applicable situations, right? So, write them that article, put it on your blog post. Put a nice image with it, and then share it. Put it out there on your social channels and stuff. And if you're really industrious, you might actually turn this in to an infographic, because this is a good one that lends itself towards infographics. And you know, you could even go out and find a mortgage lender that you like to work with and get them to kind of co-brand it, sponsor it. Make sure that you guys stay within all the regulations there.
But it's a great opportunity for them to push it out as well. And then you kind of double your reach and maybe grab a few more followers, all the while, demonstrating your technical expertise. So, this week, write a article on loans. Put the disclaimers in it. And if you want, make an infographic out of it and ask your mortgage lender or whomever you like to work with, to sponsor it and push it out themselves. That's been your real estate marketing minute for this week. If you like what you see in here, don't forget to click the like and/or subscribe buttons. Thanks for watching and we'll see you next time guys.
Hi guys. Welcome back to the Real Estate Marketing Minute. So glad you're here with us today. We're doing a weekly roundup and this is for the week of February 10th through the 16th. Next week we've got a few wacky holidays coming up. On the 11th, it's National Make a Friend Day. Then on the 14th we've got two wacky holidays and one normal holiday. So the two wacky holidays on the 14th are National Ferris Wheel Day and then the other is National Organ Donor Day. And of course the regular holiday is Valentine's Day.
So let's not, let's make sure not to forget to get cards and candies and flowers and stuff for all of our loved ones out there. And have some fun with the other wacky holidays out there. So another thing I'd remind you to do is go ask for some referrals. Pick five or six people from your list and touch base with them and say, "Hey. You know I'd really appreciate it if you know anybody and send over somebody for me to talk to about buying or selling a home."
This has been your weekly roundup from the Real Estate Marketing Minute. If you like what you see don't forget to click Like and/or Subscribe to us. Thanks for watching guys. We'll see you next time.
Great interview with Elizabeth Janes of Amerifirst Home Mortgage. We talked about the myths around getting a mortgage and what real estate agent can do to help a customer in a tough spot.
Hey. Welcome back to the Real Estate Marketing Minute. Adam Small here. This week is a local week. We're gonna focus on an article for our blog, and our social, and our content library that is a local article. And, this week's topic, I think, is probably one that a lot of people don't do, which is fun things to do in the winter outside. So, something along those lines. So, that's literally not the title that you wanna use. You wanna use something like, "Five Great Places to Sled in Indiana," right? Or ski, or maybe ice skating, or some kind of winter sport or winter outdoor activity. It could even be winter hiking, or places to take photos outdoors during the winter.
Since we're kind of in the middle of a deep freeze here, I thought that would be a really good topic where ... Obviously, we don't wanna encourage people to get out when it's -30 degrees and all. But, when it's 40 or 30, and there's snow on the ground, there are some places that are really great to see. They look really amazing, and pretty, and beautiful when there's that snow on the ground. So, it could be a photography for winter, or that sort of thing, for your local area. Or, even just sledding, skiing, and ice skating.
So, what I want you to do is go out and find ... even a small list of just three places would be great, and kind of localize it to your area. Things to do in your town, or in your country, or your state. And, post that to your social media. Post that to your blog, or share that on your social media. Even send it in an email.
And, that's your local content for the week. So, have fun, make it great, and thanks for watching, guys. So glad to see you here at the Real Estate Marketing Minute. And, we'll see you next time.
Hello and welcome back to the Real Estate Marketing Minute. I'm your host Adam Small. So, this is gonna be a weekly roundup for the week of February 3rd through the 9th, and we've got three wacky holidays next week, one of them being Thank a Mail Person Day and then National Chopstick Day and National Pizza Day. Thank a Mail Person Day is on the 4th of February next week and guys, it's been super cold and I know that they canceled the mail delivery for much of the Midwest here and a lot of other areas, so the mail people aren't out in this weather today, but they're gonna be out probably tomorrow and the day after. They were open today, so maybe it's a good time to find a nice way to thank them.
Do a social media post, remind other people to do it, but maybe put a nice note in the mailbox for them. That sort of thing. So, especially with this cold weather. As a side note, I hope all of you guys are warm and that there's nothing going on, no frozen pipes or busted windows or anything like that, because of the extreme cold. Then, we've got Chopsticks Day is on the 6th and National Pizza Day is on the 9th. So, you can have some fun with that. Maybe try to eat pizza with chopsticks. That would be entertaining, to say the least. Make sure you video that, put that out on your social channels as well. Have some fun with that. So, those are your wacky holidays. That's your weekly roundup. One other thing is we are toward the end of one month and the beginning of a new month. Why don't you go back and look at all of those people that you did transactions with last week or last month, and ask them for testimonials.
Just send them a quick email. Say, "Hey, you mind leaving me a testimonial?" If you have a service that you use like Agent Sauce or some other service. Provide them the link to leave that testimonial so that you always have it in a database. Don't just ask the people that you did transactions with from a consumer perspective. If you worked with other agents, ask them to leave you a recommendation or a testimonial as well. Just build up that library of testimonials both on a business to business perspective and a business to consumer perspective. So, that has been your weekly roundup from the Real Estate Marketing Minute. If you like what you see and what you're hearing, don't forget to click like and/or subscribe, or follow us on our podcast. Thanks for watching and have a great day.
A technical piece this week. Create a document on Questions to ask before hiring a Real Estate Agent.
In this episode we discuss 5 things that impact your marketing 2019. This isn't a New Year Resolution list. It is great advice on things to update and do in 2019.
A great interview with Calvin Johnson on things real estate agents should know about working with new home construction.
Another great interview with Stacey Hartman of the Indiana Association of Realtors. This time she provides some great advice on how to showcase your expertise!
A great interview with Katie Hughes and Michael Kerkhof about what a renovation load is and how agents can help their buyers navigate the process of getting one.
We had a great interview with Cindy Hartman of Nationwide Inventory Professionals about Home Inventories and their value.
Welcome back to the Real Estate Marketing Minute. Adam Small here. So today I'm standing outside the Brickhouse Coffee Company here in Indianapolis and it's one of my favorite spots to go and hang out, have a drink with a couple of friends and you know, just even get some work done.
So, this week what we've got are a couple of items for you. First, your content piece, I want you to do a list of your five top coffee spots in your area. And you know, it's better if these are your local spots as opposed to your chains. But if you love the chains, then put the chains in there and tell them why, tell your readers, your listeners why and put that out on your social channels, make a blog post and push that out on all your social channels and send an email about it as well.
And then next week, from a weekly roundup perspective, the fifth is National Donut Day. So I think you can kind of combine the coffee and donut thing. Go out, buy a dozen donuts, post on your social channels that you're going to be at the one of the coffee shops on a specific day and tell people to schedule 15 or 30 minutes with you to talk about their home buying or selling needs. Tell them that you can help them out if they're worried about getting a loan or if they're worried about selling and things they gotta do to fix up their house, just kind of schedule a office hours sort of thing where they can come in and talk to you.
That's been your Real Estate Marketing Minute for this week, thanks for watching, we'll see you next time.
In this episode we interview Stacey Hartman of Indiana Association of REALTORS® on the benefits of being a member of your state associations.
Hey guys. Welcome back to the Real Estate Marketing Minute. This is going to be a weekly roundup from the week of October 28th through November 3rd, 2018. And in the next week, we've got a couple of wacky holidays. One big one, Halloween, obviously, on the 31st. And then looks like somebody kind of got together and created a whole theme for wacky holidays next week, but they put them all on the 31st, which is kind of weird, because on the 31st you also have National Caramel Apple Day, as well as Knock-Knock Joke Day and those go right in line with Halloween, from what I can recall anyway. And so after that, on the 2nd, we have National Devil Egg Day. Seems like that one should have been bumped back a little bit, but maybe they're just trying to stretch the Halloween festivities out all week long or something like that, right? And then on the 3rd, it's National Sandwich Day. So go out, find some things that are appropriate to post on social media, have a little bit of fun with that, that sort of thing.
Hey, guys. Welcome back to the Real Estate Marketing Minute. Thanks for joining us today. Your task for this coming week is going to be a technical task, so we're going to kind of hit on building up some more of your technical knowledge. What we're going to have you do this week is create a financial terms sheet ... Okay? ... and basically just list the term and then put a little definition of it out there. Okay? It'd be like assets, equity, debt-to-income ratio, stuff like that, all these things that are kind of discussed when you're talking about getting a loan or a mortgage in order to purchase a home. Right? Just make this list of these terms, put it on a blog post, and then send it out as an email and put it out on your social channels, as well, promote your blog post on the social channels. Right?
Today we're going to be talking about YPN and why it's a great organization for realtors to get involved with.
Hello and welcome to the Real Estate Marketing Minute. Today, we're going to be talking about tips for real estate investing...
Hello and welcome to the Real Estate Marketing Minute. This week we’re doing a weekly roundup and for the week of October 14th through 20th of 2018. So, this week we’ve got two wacky holidays coming up. On the 15th, we’ve got National Grouch Day. My wife would say I fit in real well with it, and then on the 18th, we’ve got National Chocolate Cupcake Day. I would say I fit real well with that...
A great discussion with Donna Gordon-Willoughby and Nelson Weaver of Kentucky Realtor Association on why agents should attend local, state and national conventions.
Welcome back to the Real Estate Marketing Minute. Today, I'm out here at Fort Harrison State Park in Indiana, and I'm going to go on a bike ride. I was thinking that this would be a great opportunity to take a minute and put that out as a great content idea for your guys. Put together a list of five places to go biking in your town or area. Talk about them a little bit, elaborate on them. Don't forget to send it out, email it, and post it to your social channels. That's been your Real Estate Marketing Minute for today. Thanks for watching. We'll see you next time.
Hey, guys. Welcome back to The Real Estate Marketing Minute.
As you can see, I'm in front of our booth here at Louisville, at the Kentucky Realtor Association Conference and Expo and you can hear the party way over there. Realtors are having a really good time.
They walked by our booth here earlier tonight and we got to meet a lot of them. Lot of fun there.
So, here in this moment, you're going to get a bunch of tips on how to grow your business from all the other vendors at the conference. So, enjoy watching that, and we'll see you soon.
All right. Awesome. My name's David Earnest. I'm actually a customer success manager over in the Cincinnati office of [inaudible 00:00:39].
So, what advice I can give you for real estate? Real estate, it's always been relationship based. So as long as you're building you relationship up with your buyers, your sellers, they buy into you, they sell into you. That's gonna take you a long way. Always, always, always act customer first. Just build that relationship.
Use different tools to build that relationship, whether it's technology, whether it's just person to person interaction. Just build the relationship up.
Hi. Casey McDonald from BoxBrownie.com.
So what do you talk about in your listing presentations? In order to showcase how well you can market the properties for your vendors, so have you chatted about virtual staging and how that can actually improve the way in which it's showcased online.
I encourage you to do so. It'll improve your listings.
All right. Hi. My name is Emily Kato and I'm the Regional Manager for Oxford Houses. It is a national, non-profit in the United States and one of the tips that I have for you guys would be what a great way to expand your network of people and to help others by working with a non-profit that will not only bring in commission for you guys, but will help people that are in recovery from alcohol and drugs. Thanks.
Hi. I'm April Phillips with Wrubel Home Inspections. Our tip for growing your business is educate your clients on the whole process of the home buying process to make sure that they're picking the right mortgage company. The right home inspector. Making sure it's the right fit for them. This is the biggest purchase of their life and you're the person.
I'm Joe Young. I'm with the Miller Company. We are one stop shop for all your IT needs.
One piece of advice I can give for real estate agents and anyone in that industry is data security. Make sure that yours and your client's information is safe, secure, backed up.
Today's IT environment you can have a multitude of attacks, a multitude of leaks, accidental loss of data, so making sure that information is kept safe and secure is highly important.
Hey. I'm Chris Hardcastle with Home Warranty of America.
One tip that I would have for anybody is the re-key program. It leaves a lasting impression. Gives your clients peace of mind and get the whole house re-keyed. You don't know how many keys are out there floating around for 20 years.
That's all I got for you.
Thank you guys. That's it for the vendor tips. Thanks for watching the video. Thanks for watching The Real Estate Marketing Minute. We'll see you next time.
Hi guys. Welcome back to the Real Estate Market Minute. Sorry it's been a few weeks since we've done this. Been a little busy. Went to Toronto, did the whole Conex (content experience conference). Did a couple of podcasts up there. Got those out last week and now just trying to jump back into the swing of things.
This is a real estate marketing minute weekly roundup, and this is for the week of September 9 through 15. We've got two wacky holidays going on this week. One's on the 10th and that is National Share an Idea Day and then on the 12th we have National Video Games Day. A little bit of something for everybody there...
https://realestatemarketingminute.com/idea-share-and-follow-up-processes/
Hello, and welcome to the Real Estate Marketing Minute. This is the weekly roundup for the week of August 19 through 25th. This week we've got on our calendar two wacky holidays: one being National Senior Citizen day, and that is on the 21st of August, and the other one is National Waffle Day on the 24th of August. So, you know, go ahead, put some memes out there, find something appropriate there, maybe tag some of your friends that are senior citizens, or love waffles, for that matter, and get those out on your social media to drive some social interactions, some engagement there.
Then, we are coming toward the end of summer now, and about six months ago or so the season started to pick up. Chances are good that you have a bunch of leads that you followed up with then that weren't quite ready to commit to either buying or selling, so now would actually be a great time to go back through all the leads that you generated, identify those that you followed up with then but haven't talked to since then, and just give them a call and see if they need help. See if they did actually buy or sell and, if not, what you can do to kind of help them along the way.
So, that's been our weekly roundup for the Real Estate Marketing Minute. Thanks for watching, and have a great day.
We decided it'd be a good idea to do a podcast on reviews and recommendations, and how that can impact your being found online.
An enlightening interview with Johna Cripe and Nicky Corder on the services that Harmony Moves offers in Senior Relocation. A must listen for any real estate agent.
Hello, and welcome to The Real Estate Marketing Minute. This week is a local expertise week, so I thought what I'd do is show you some pictures and stuff from a trip that my son, and I took last weekend. We decided that we were gonna find some Indiana waterfalls in the area, and go out and just take some pictures of those. That's what you're looking at right now is those pictures. The whole point of this is to show you that you can go out, and you can find something somewhat regional, doesn't have to be in your backyard, doesn't even have to be in the neighborhood that you're wanting to work in. All you have to do is find something somewhat regional that people that were gonna move into that neighborhood could look at and see and go, "Oh, you know what? This is within driving distance. It's a great little day adventure." That sort of thing. It's a great way to showcase your expertise beyond just that neighborhood you want to work in, while still tying it in to that neighborhood so that people know that living there is a great thing to do.
Now, we picked some waterfalls in Indiana. It doesn't have to be an outdoorsy thing. It could be a recreational park. It could be an amusement park. It could be a museum. It could be culture. It could be pretty much anything and everything that somebody might want to go do in driving distance of where your neighborhood that you want to work in is. That's your task for this week. Go out and find something to do with somebody. Some activity that's in the area not necessarily in the neighborhood, but regionally speaking, that would be fun that a lot of different types of people could participate in. Have fun with that. Make sure you put some great pictures up. Share it on your social, all that good stuff, and thanks for watching The Real Estate Marketing Minute. We'll see ya next time.
Hello, and welcome to the Real Estate Marketing Minute.
This is our weekly round-up for the week of August 5th through August 11th. This week, we've got two wacky holidays for you guys. On the 8th, it's National Happiness Happens Day, so you can have some fun with that and put a smiley face or some sort of happiness symbol out on your social channels, and then on the 9th is National Book Lovers Day. This is one where you could go and go to a site like Amazon where they sell books and copy a link and paste that into your social channel, and then add your own comment about why you love this book and share that with your followers and your friends on your social channels.
So, those are our wacky holidays for this week, and then this is actually the first of August. It's been a long, hot summer, and it's been really busy for most of our agents out there. They've been working with buyers and sellers non-stop, it seems like. So it's an excellent time for you to go out and ask for testimonials. Collect as many testimonials as you can, copy them down, create a library out of them, and get them up on your website and then share them on your social channels as well.
This has been our weekly round-up for the Real Estate Marketing Minute. Thanks for watching, and we'll see you next time.
The whole world is about to be connected in ways that we never imagined. We talk about how this is going to impact the real estate marketing world in this episode.
Hello. Welcome to the Real Estate Marketing Minute. This week is a technical week for us. This week, your task is to do an interview with a mortgage agent. When you do this interview, I want you to dig in with them, and really explore different mortgage opportunities ... the different types of them, VA, Conventional, FHA, that sort of thing.
Then, explain how important it is to qualify for them ... what the credit score does for you. Even, dig into some of those things that we talked about in our last article, which was, five things to not do before you close. Combine all those things into one good, long interview with a mortgage expert.
Then, you want to get a transcript of it. You can go to Rev.com for that. Just a disclaimer, I use them, but I have no affiliation with them, other than that. Then, get it up on your blog. Send it out in your email. Post it to your social media. Post a link to your blog, to your social media channels. That way you're generating a little bit of feedback, a little bit of buzz, and getting people seeing it.
That's your task for this week. Go out and do a great interview with a mortgage expert ... a mortgage agent, broker, whatever it is in your area. Make sure you get it out there on all your channels, and make it publicly available.
Thanks for watching Real Estate Marketing Minute. If you like what you see and hear, make sure to like and or subscribe to us.
Hello and welcome to the Real Estate Marketing Minute Weekly Roundup. This is for the week of July 29th through August 4. So, this week, we actually have quite a few items on our wacky holiday list.
On the 29th, we have both National Lasagna Day and Chicken Wing Day, so take your pick. Put something out there on those, and then on the 31st is Avocado Day. That might be something that would appeal to all the millennials out there. The 2nd is Coloring Book Day, so maybe toddlers are on social media or something. It seems kind of odd to me, but anyway, it's there. Then on the 4th is National Chocolate Chip Cookie Day. So, there's a whole slew of them there of you can take your pick of. Have a little fun on social media with, and liven up your feeds.
Beyond that, it is the end of the month, beginning of a new month. I'm sure that you probably have at least one or two open houses scheduled, so let's go ahead and make sure that we send an email out about those open houses and invite people to them, and make sure to provide links to the house and stuff like that. It's all about providing information so that people will click, and then go back to your site so you can generate leads.
Or, in this case, come back to the open house and actually come out to the open house, I should say, and see the house itself, and that way, you get to personally interact with them.
So that's been your weekly roundup from the Real Estate Marketing Minute. If you like what you see, don't forget to click Like or Subscribe. Thanks for watching, and have a great day.
The VA Loan is a complex and intricate loan but it has many benefits that Veterans and Sellers should consider. In this episode we cover those with Angela Allen.
Hello, and welcome to the Real Estate Marketing Minute Weekly Roundup. This is for the week of July 22nd through July 28th. So, we only have one wacky holiday this week and that is on the 26th, and it is National Bagel Fest Day. So you could have a lot of fun with that. Maybe find a local bagel festival, or, you know, maybe something related to New York city, that sort of thing, since bagels tend to be associated with New York.
And then, you know, we are coming up on the end of the month, so hopefully you have your market stats. Go ahead and get those market stats, put them up on your website, and link back to your website on your social channels. You wanna drive that traffic back to you from the social channels. Not someone else, you know, your broker, or your association, or anything like that. That gives you an opportunity to catch the lead, right?
And then, you know, we are kinda hitting, we're actually in the middle of the summer here, but we are coming toward the end of it, and you need to start thinking about what's gonna happen in the fall and the winter here. So, have a look at your website, and start evaluating your calls to action. Check them out, make sure that they're effective, make sure that they're portraying what you want them to portray. And make sure that you have them on your website. Because if you're not asking people for their information you're not gonna get it. You're not gonna generate leads. So, check out your calls to action on your website.
This has been your Real Estate Marketing Minute. Thanks for watching. We'll see you next time.
We discuss what Blockchain technology is and how it can used in the real estate industry for to provide greater transactional security.
Hello, and welcome to The Real Estate Marketing Minute. This week's a technical week for us so your task for this week is gonna be a real light and simple blog post. The topic of that blog post is going to be Five Things Not to Do Before you Close. We just want to make a little list of five things not to do before you close. It could be three if you can't think of five, but just put the title in bold and then say why not to do it. It might be something like, "Don't buy a new car the week before you close." Or, "Don't open a credit card the week before you close," because those things will impact your credit rating and they'll have to go back and start the process all over again. So, stuff like that. Put that in that post and just five or, three or five things, whatever works best for you, and put it out there on your social channels. Put it on your blog post, obviously, and get it out there. Spread it far and wide. That's your task for this week. Thanks for watching The Real Estate Marketing Minute. We'll see you next time.
In this episode we talk through many aspects of reverse mortgages. We talk about qualifying, benefits and impact a reverse mortgage can have on heirs and more...
Hello and welcome to the Real Estate Marketing Minute. This week's a local expertise week so I got two things for you actually this week. One's kind of just a little rant, a little vent, just maybe even a public service announcement. And then the other is your task for the week.
Digging into how to make great videos for real estate marketing. More than just listings and tours.
Hello and welcome to the Real Estate Marketing Minute. This week we're doing the buyer's journey. This is a technical piece, this is something for your website. What you're gonna do is go out and create a buyer's journey worksheet.
This is just like the seller's worksheet that we did a little while back, and you're gonna go through, and you're just gonna detail every aspect of buying. From identifying what you want, deciding on your budget, getting pre-approved, right up to looking at homes, things to look for, negotiating contracts and inspections. Every aspect of what buying a home in your area means needs to go into this document.
You want to touch on anything specific to your are. Are attorneys needed in order to close a contracts? Title research and that sort of thing. How liens are handled, as well as maybe easements, anything along those lines needs to go into this buyer's journey document.
Once you've got it done, once you've written it up, make sure that you put it on your website, make sure that you post links to the website on your social channels, and then even send an email about it. This is a great way to communicate with people that may be looking to buy or sell that haven't done it in a while, or they're first-time home buyers, because it lends sense of authority to you as a technical resource for buying and selling homes.
So, that's your task for this week. Come up with your buyer journey, put it on your site, and disseminate it.
Thanks for watching Real Estate Marketing Minute, we'll see you next time.
Welcome to Real Estate Marketing Minute. It's time for our Weekly Roundup for the week of July 1 through July 7. As most of you probably know, we have a big one coming up next week, July 4th, Independence Day. Make sure you got something great to put out there on your social channels that really expresses how you feel about our Independence Day and our country as a whole.
Great conversation with Whitney Vredenburgh of Nested Spaces about home staging benefits. Nested Spaces is an Indianapolis based home staging service committed to providing clients with best in the business design services.
Welcome the the real estate marketing minute. As you can see, I'm out here at a festival at a local park. There's a lot of stuff going on, a lot of people around. There's live music and food and all sorts of fun stuff. This is a great example of something that you could do in your area to help demonstrate your local expertise, so your task for this week, get out there, show a local park, show a local area, show a local event, something highlighted. Do a video, maybe even a Facebook live, and then go back and put it up on your blog, put it on YouTube and post it to all your social channels, and send an email about it as well. This is gonna help you establish your local expertise, so make sure you get out there and do that, and as a bonus, the Fourth of July's coming up real soon, so if you do send that email, make sure to list where fireworks are gonna be in that email. That way people can get out and go to fireworks and give you the credit for it, so thanks for watching real estate marketing minute. We'll see you next time.
Welcome to the Real Estate Marketing Minute Weekly Roundup for June 24 through June 30, 2018. The only wacky holiday we’ve got coming up this week is the 27th, and that is National Sunglass Day. I’m sure you can have a lot of fun with that on your social channels. Then since it is the end of the month, what we want to do is make sure we’re getting our newsletter ready to send out next month, early next month. Make sure you got that going and you got that done.
Thanks for watching the Real Estate Marketing Minute. We’ll see you next time.
Hello. Welcome to the Real Estate Marketing Minute. If you recall last week we had to do a local restaurant review and like I said, we're going to walk through and do technical and local. So this week we're gonna focus on technical. And this week's technical item is what I call "The Seller's Journey". So what we need to do is sit down and write every aspect of what it means to sell a home in your area. Start off with prepping the home for sale, and make sure that they're aren't any shrines to pets or ...
Lately the social media giants have gotten a lot of attention because of data privacy violations. In this episode Doug and walk through the issues surrounding data privacy. Hope you enjoy.
Welcome to the Real Estate Marketing Minute. This is our wacky holiday Weekly Roundup for the week of June 17th-23rd, 2018. So, next week on the 18th, we have Go Fishing Day, one of my favorites. So, take the day and go fishing. Don't even bother to work. No, really. Just find a nice meme, put it out there on your social channels.
And then on the 22nd, it's Onion Ring Day. So, if you're a big fan of onion rings, I'm sure you can have a lot of fun with that.
And so, we're coming up kind of toward the middle of the month. The market stats for last month should be coming out sometime soon. Don't forget to post those to your social media, send an email about them, that sort of thing.
Thanks for watching. We'll talk to you on the next Real Estate Marketing Minute.
Welcome to the first episode of the Real Estate Marketing Minute, by Agent Sauce, I'm Adam Small. Over the years we've worked with thousands of real estate agents, and on the recurring themes that we see is that real estate agents really want to do content marketing, they know they should be doing content marketing, but they don't really know what to do with content marketing. What sort of content they should be putting out. So with the Real Estate Marketing Minute, what we're going to do, is put out a couple videos week, and give you ideas and tips on what kind of content to put out, and how to put it out there, where to put it, Facebook, YouTube, Twitter, that sort of thing, social media, blog and all that.
And we're going to take two different tracks with it. One is going to be a technical track, and then the other is going to be a hyper local track. That way we're demonstrating your expertise as well as highlighting your knowledge of the local areas too. So it's going to be a two-fold track, sometimes we're going focus solely on the hyper local stuff, and talk about restaurants, and reviews and events, and then other times we're going to talk about some of the really in depth technical stuff about buying a home, selling a home, or all the other things that are involved in that.
And through this, as you follow along with us, we're going to develop a really nice library of content for your website, and social media presences that really highlight what a great asset you are to any potential buyer or seller. With that being said, our first task for you this week is going to by hyper local. It's going to be a restaurant review.
So we want you to go out and pick a restaurant to review, one that you like, in the area that you want to work in, and go to it, take pictures of the outside, take pictures of your food, take note of how great the food is, what the service is like, as well as highlight the stuff around that restaurant. Make sure that you talk about how walkable it is, or what's in the areas that makes it more than just a one-and-done event, like going to the restaurant, and then you could go for a walk afterwards, and see the sights, check out this canal or something along those lines, to really highlight why that restaurant, in particular, is a great place to go and how you can do a lot more than just sit and eat.
So that's your task for this week, do a great restaurant review. Thanks for watching. Don't forget to click add, subscribe, like us, that sort of thing. If you want to learn more you can check us out at agentsauce.com or contact us at info@agentsauce.com.
In this episode Doug and I provide some tips, tricks and things to look forward to when doing Facebook Live videos.
A great discussion with Doug on some of the amazing things that he saw while at Dell Tech World 2018
In this episode we talk about how good photography can have a huge impact on the effectiveness of your marketing efforts.
Looking to enhance your real estate marketing with a Real Estate Podcast? Listen to our real estate podcast where we talk about how to get started with your own real estate podcast, what equipment and software you will need, how to syndicate and distribute your real estate podcast and even provide some thoughts on good topics and, hopefully, make you the top real estate podcast in your area.
Most real estate agents know that Millennials are one of the fastest growing segments of real estate buyers. With that in mind we sat down with our very millennial, Intern Austin, and talked about real estate marketing to Millennials.
In this episode we talk about CRMs, what they are, what features they have and why they are great tools for any real estate business. Learn more at https://agentsauce.com/real-estate-crm/
In this episode we talk about active and passive methods of generating leads in the real estate industry.
A great discussion with Doug about the strategies behind social media marketing for real estate agents. Make sure to listen for the 4 takeaways to real estate social marketing at the end.
Doug recently returned from Dell EMC world in Las Vegas, and was eager to talk about all of the cutting edge technology and how it might impact the real estate industry in the future. In today's podcast we talk about the cool stuff that he saw and how it might be applied to the real estate industry.
As operators of a real estate marketing platform we see a ton of marketing. Some of it great, some of it not so good and some that while an amazing marketing piece in construct is just missing a fundamental piece, like a call to action, that would make it perfect. this leads us to today's podcast topic. Real Estate Marketing Pet Peeves, this is meant to be a tongue in cheek topic that pokes a little fun at what real estate agents (and us) do to market listings and themselves while providing tips on what to do to make your marketing better.
In this episode we discuss how often real estate email marketing newsletters should be sent. We touch on the necessity to evaluate your real estate sphere, the type of content in your real estate agent email, and the importance of consistency when sending your real estate marketing emails.
A discussion on how real estate agents can come up with real estate blog ideas. Content Creation, re-purposing content, and creating authority...
In this episode we talk about the many ways to grow your real estate email email marketing lists. These includ
Silver Bullet marketing was a great topic for this episode. We talked about what it is, the difference between it and "Shiny New" marketing and the one thing that you can do to make your marketing more effective. Take Aways
- The Silver Bullet marketing mentality - The concept that working with one technology will be all that you need to do to market your business.
- Shiny New Marketing - Constantly switching marketing tools and platforms for whatever is the newest/latest and greatest.
- The Silver Bullet - The marketing silver bullet is the same for everyone. Consistent effort over time with analysis of what is working will bring results.
Show Notes
- Silver Bullet Marketing Defined [0:35]
- Shiny/New [1:45]
- Technology is an enabler [2:45]
- Commoditizing Marketing technologies [5:00]
- Buying users [7:45]
- Amazing Presentation [8:45]
- Pricing/Integration [10:30]
- Be a Savvy Buyer [13:15]
- The Silver Bullet [16:00]
- Selecting a real estate marketing platform is like Dating [18:50]
in this episode we discuss the importance of Calls to Action in your marketing message.
In this episode we discuss metrics, means and the value of analytics in real estate marketing.
This is our first Agent Sauce Real Estate Marketing Podcast! We discuss real estate marketing technologies and tips as well. If you want to learn more check us out at https://agentsauce.com