GESM Office Shootout: Recent Episodes
Gilt Edge Soccer Marketing
Join the Gilt Edge Soccer Marketing crew for periodic discussions around the evolving world of the American soccer business.
On this episode the GESM crew preview the 2020 MLS season and chat the return of an MLS franchise in Miami, increased presence in the Southeast, sponsorship changes entering the new season, and proof point moments from the first 25 seasons of MLS.
- Outlining the Miami & Nashville markets - 00:45
- Is the second iteration of MLS in Miami primed for success? - 02:28
- MLS increases Southeastern presence in Nashville - 10:10
- Philadelphia Union announce new Subaru partnership - 14:38
- Philadelphia Union split jersey sponsors - 16:58
- The introduction and growth of sleeve sponsorships - 20:02
- Austin announces jersey partnership with YETI - 22:53
- Proof point moments from the first 25 seasons of MLS - 27:43
On this episode, the GESM crew discuss the biggest business-related soccer stories of the 2010s, as well as their favorite on-field moments from a decade that brought us three Men's & Women's World Cups and countless other soccer memories. All this and more in the latest episode of the Office Shootout!
- The growing popularity of streaming / OTT services - 1:43
- NBC Sports & the Premier League - 4:26
- The rise of esports - 7:42
- Maturation of social media - 12:25
- Access, access, access - 14:20
- Other stories that dominated the decade - 16:10
- Favorite on-field moments - 19:26
On this episode, the GESM crew discusses the Chicago Fire's move back to Soldier Field in 2020. Good move? Bad move? Should the club undergo a rebrand? All this and more in the latest episode of the Office Shootout!
- What does the move mean for the Fire? - 0:50
- Ranking MLS teams that play in NFL stadiums - 12:34
- Should the team rebrand? - 18:05
- Final thoughts - 26:37
On this episode, the GESM crew discusses the Major League Soccer's progress and cultural growth through the aid of influencers and new territory in fashion and streetwear. The crew also touches on how the league can look at social movements, gaming, and gambling to continue to reach new audiences.
- Use of influencers for league growth - 0:34
- Fashion / streetwear opportunity - 3:16
- Leading social conversations - 12:25
- Gaming / eMLS - 15:22
- Gambling - 21:22
On this episode, the GESM crew discusses the league's new schedule format and updated playoff structure - no more two-leg series! Afterwards, the team talks about the evolving media landscape and rich content series like ESPN+'s behind-the-scenes feature of LAFC.
- New schedule format - 0:35
- Changing media landscape - 4:24
In this episode, the GESM crew talk about Columbus Crew staying in Columbus, Cincinnati's market readiness, and Minnesota United's brand new stadium!
- Columbus Crew are staying home! - 01:20
- Cincinnati is ready for MLS - 05:50
- Minnesota has a shiny new toy - 10:00