Masters & Mavericks in Global Marketing: Recent Episodes
Elliot Polak
Welcome to Masters and Mavericks, the exclusive podcast dedicated to innovation in global cross-marketing, global social media and more. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly programme designed to highlight individuals as well as organisations that are disrupting established brand ideologies and social media challenges with fresh concepts and new business ideas for today’s digital marketplace
Nick Bailey is the former CEO and current Chief Creative Officer at Isobar, a full service, global digital marketing agency with more than 4,500 employees across 70+ offices. Nick’s expertise in developing creative marketing solutions for organisations extends back more than 10 years, helping to cultivate rich and colorful insights in the arena of global creativity.
Dennis R. Mortensen is the Founder of x.ai, a company which offers an AI personal scheduling assistant by the name of ‘Amy’. Listen Dennis and Elliot's discussion about the future of artificial intelligence!
Lucien Boyer, Chief Marketing Officer at Vivendi
For this bonus episode, we have Lucien Boyer, Chief Marketing Officer at Vivendi. Previously, Lucien worked in a variety of senior roles at Havas Sports and Entertainment, ultimately serving as President and CEO.
Through this podcast, Lucien presents some great insights and opinions in terms of important marketing concepts. Answering “long” to the term “local difference “ without hesitation, Lucien cites some very valid examples within the music industry of local artists who sing in their native languages, only to become successful on a global scale, thereby highlighting the fluidity of culture and even language.