Enrollment Growth University: Higher Education: Recent Episodes
Eric Olsen: AVP of Marketing at Helix Education
Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.
Welcome back to the final episode of Enrollment Growth University.
5 years. More than 250 episodes. And hundreds of hours of being inspired weekly by our peers throughout higher education. All doing amazing things. Building. Experimenting. Innovating. And creating amazing experiences for our students.
And I’m so excited to share that Helix Education is now a part of RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions.
It has been such an honor to learn with you these past 5 years.
So find me on LinkedIn (@ericolsencreative) and drop me a line to say hello if you’ve enjoyed the show. And then head on over to RNL.com. They have an amazing resources section with fabulous blogs, webinars, and interviews. So while this show may be ending for now, the learning won’t stop.
And may you continue to fight the good enrollment growth fight.
Andrew Hannah, Adjunct Professor of Entrepreneurship and Analytics at University of Pittsburgh, and Co-Founder and President of Othot joins the podcast to talk about the demographic cliff coming for higher education in 2025, and how big data modeling might be the pathway for institutions to help circumvent it.
Dr. Nicole Smith, Chief Economist at the Georgetown University Center on Education and the Workforce returns to the podcast to talk about the counterintuitive findings from their new series of reports on “The Uncertain Pathway from Youth to a Good Job”, and whether or not our graduates’ immediate economic self-sufficiency needs to become our primary mandate.
Dr. Mark Lombardi, President at Maryville University joins the podcast to talk about the power of co-creating academic programs with local employers vs. insisting our degree programs as-is are the exact match for their upskilling priorities.
Professor Dan Rockmore, Director of the Neukom Institute for Computational Science at Dartmouth College joins the podcast to discuss the AI education maturity curve, the role of the academy vs. industry when it comes to artificial intelligence, and the economic reality when industry is willing to pay our AI faculty far more than we can.
Dr. Unnati Narang, Assistant Professor of Marketing at The University of Illinois at Urbana-Champaign joins the podcast to talk about the first week of class prompt that improved student engagement by 30%, other pedagogical tests that didn’t move the needle at all, and how to make sure we’re all learning off each other’s online pedagogy experiment curves.
Check out this resource:
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Dr. Greg Heiberger, Associate Dean of Academics & Student Success at South Dakota State University joins the podcast to talk about how the metaverse can make our in-person students’ educational experience more immersive, and our online students’ experience more communal.
Dr. Sheila LeBlanc, Associate Vice President of Continuing Education at The University of Calgary joins the podcast to talk about the adoption curve for microcredentials in higher education and the need to adopt a shared language for degree and micro-credentials in order to accelerate it.
Ben Congleton, CEO and Co-Founder at Olark joins the podcast to talk about the enrollment power of a live chat experience, and how these chat transcripts in the aggregate can become some of our most valuable inputs and feedback loops for website content improvements.
Dr. Adam Fein, Chief Information Officer at University of North Texas joins the podcast to talk about embedding microcredentials within our degree programs, and whether or not microcredentials are an existential threat to higher education or its wonderful partner.
Dr. Rebecca Vidra, Senior Lecturer at Duke University joins the podcast to discuss her personal experience and challenges navigating higher ed’s financial aid gauntlet with her own daughter, and how all of her “insider” knowledge didn’t leave her or her daughter any less confused.
Dr. Nicole Barbaro, Sr. Communications Content Manager at WGU Labs returns to the podcast to discuss their follow-up study on faculty perceptions of EdTech and online learning, as well as how we can better learn off our peer institution’s tech learning curves.
Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the podcast to talk about what has gotten in the way of the great Clayton Christensen’s belief that online education would rapidly escalate the consolidation of higher ed, and whether or not that inevitability is still yet to come.
Dr. Jeffrey Docking, President at Adrian College joins the podcast to discuss how the survival strategy for small liberal arts colleges must contain a shared services approach to liberal arts education with other similar institutions.
Mollie Waller, Executive Director at Youth Solutions joins the podcast to discuss their Jobs of Michigan’s Graduates (JMG) program and the high-touch, high-time requirement for successful student mentorships that truly make an impact on retention and graduation.
Michelle Meyer, NIL Coordinator at San Diego State University and Founder at NIL Network joins the podcast to talk about the economic and enrollment impact of the NCAA’s new name image likeness policy, and what a truly “free agent” system in Division I athletics might look like.
Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College joins the podcast to talk about the difference between merge field “personalization” and actually making your prospective student communications “personal”.
Jayson Boyers, President of Rosemont College, explains how partnerships can help small schools increase enrollment and better serve their communities. He also discusses how to find “natural partners” and designing curriculums around them; why smaller schools are better positioned for partnerships than other marketing and growth strategies; and how the right degree programs can transform local communities.
Christy Jackson, Sr. Director of Reputation Management and Communication at UNC Charlotte and Chris Gonyar, Director of Emergency Management at UNC Charlotte join the podcast to discuss why operational and communicational responses must be aligned during a crisis, and how to ensure that actually happens.
Eric Grindley, CEO at Esquire Advertising, joins the podcast to talk about geo framing, a more accurate and targeted form of geofencing that can help universities increase their application and enrollment rates.
Lawrence Levy, Founder and President at EnrollmentRX, joins the podcast to talk about getting beyond the tick box of we “have” a CRM to running the advanced operational strategies to make sure you’re fully maximizing its student data value.
Peter Shafer, EVP of Sales and Marketing at Everest Communications, joins the podcast to talk about the hidden value higher ed is sitting on because too many of us haven’t structured our unstructured data yet.
Dr. Judith Wilde, Research Professor and Chief Operating Officer of the Schar School of Policy and Government at George Mason University, discusses the trend line for presidential tenure in higher education and what institutions are and should be looking for in their presidential searches.
Dr. Robert Talbert, Author, Professor, and Presidential Fellow for the Advancement of Learning at Grand Valley State University, returns to the show to talk about the concept of radical simplification and the start/stop/continue exercises we should use at the institutional level.
Dr. David Clark, Associate Professor of Mathematics at Grand Valley State University, joins the podcast to discuss the findings from his recent ungrading experiment and why he believes this may be a better way for higher ed to teach.
Joann Kozyrev, Vice President of Design and Development at Western Governors University, joins the podcast to talk about taking a skills-based approach to program development.
Matt Diteljan, Co-Founder and CEO at Glacier, joins the podcast to talk about identifying and partnering with university influencers and content creators who are still in high school.
Michael Bodekaer Jensen, Founder and CEO at Labster, joins the podcast to talk about virtual lab simulations and the academic outcomes of bringing the metaverse to the higher ed classroom.
Kim Dancy, Associate Director of Research and Policy, and Piper Hendricks, J.D., Vice President of Communications and External Affairs at the Institute for Higher Education Policy (IHEP), join the podcast to discuss the Equitable Value Explorer and a new way for institutions and policymakers to compare college outcomes.
Dr. Perry LaRoque, Founder and President at Mansfield Hall and author of Taking Flight: The Guide to College for Diverse Learners and Non-Traditional Students, joins the podcast to discuss the demographic reality that, for many institutions, future enrollment growth necessitates increasing access for more types of students than we’ve historically taught.
Faton Sopa, Co-founder and CEO of Manaferra, joins the podcast to discuss whether or not SEO still matters in 2022 and the advanced strategies that higher ed should utilize to increase the organic search rankings of their program pages.
Nicolas Chu, Founder and CEO at Sinorbis, joins the podcast to discuss how the pandemic has impacted international recruiting, specifically in China, as well as new digital recruitment strategies for increasing your international enrollments.
Ellen Johnson, VP of Enrollment Management at Allegheny College, joins the podcast to talk about population growth no longer being in higher ed’s favor and how to position your institution for success in alignment with how Gen Z is conducting their college searches.
Ethan Braden, Senior VP of Marketing and Communications at Purdue University, joins the podcast to talk about why a university marcomms teams’ primary role is Chief Storyteller and how critical storytelling has been during the pandemic.
Jason Fiorotto, CMO at Modern Campus, and Eric Hazen, Web Marketing Manager at Ferris State University, join the podcast to talk about the technical requirements and privacy questions involved in turning our higher ed websites into best practice ecommerce destinations.
Dr. Mathew Isaac, Professor of Marketing at Seattle University, joins the podcast to discuss the recent research on how the religious language institutions use does in fact impact prospective students’ academic perceptions.
Stephanie Mullins, Associate Director at BlueSky Education, joins the podcast to discuss the value of high-impact media relations as an enrollment growth strategy — even in a social world where institutions can control their own storytelling channels.
Dr. Phyllis Robinson, Professor of Biological Sciences at University of Maryland, Baltimore County, joins the podcast to discuss UMBC’s intentional and industry-leading success in retaining diverse students within STEM programs and how other institutions can do the same. Take a look at this research backing the Meyerhoff Scholars Program.
Dr. Andrew Gillen, Senior Policy Analyst at the Texas Public Policy Foundation, joins the podcast to discuss why the College Scorecard might start making program reputation an even stronger signal for students than the overall brand reputation of a university.
Dr. Paul Hanstedt, Director of the Houston H. Harte Center for Teaching and Learning at Washington and Lee University and author of Creating Wicked Students: Designing Courses For a Complex World, joins the podcast to discuss the current expectations students have of our grad programs and how to make sure they are as missionally exciting as the start-up options our prospective students may have right now instead.
Dr. Robert Talbert, Professor at Grand Valley State University and author of the book Flipped Learning: A Guide for Higher Education Faculty, returns to the show to talk about the current distance between MOOC course design and most universities’ online programs — and how to make sure our programs stack up well.
Dr. Tanya Spilovoy, Director of Open Policy at the Western Interstate Commission for Higher Education (WICHE), joins the podcast to talk about institutional strategies for retaining our student mothers.
Ray Schroeder, Senior Fellow at both University of Illinois Springfield and UPCEA, returns to the show to remind us of higher ed’s previous toe-dips into the metaverse back in the early 2000s and how institutions might start positioning themselves for the metaverse future that so many tech companies seem bent on bringing us to.
Peter Samuelson, President at Ardeo Education Solutions, joins the podcast to walk through the economics and enrollment impact of loan repayment assistance programs (LRAPs).
Chelsea Waite, Senior Researcher at the Center on Reinventing Public Education, joins the podcast to discuss the research and student outcomes benefits of peer tutoring initiatives.
Joseph Master, Assistant Vice President, Marketing & Digital Strategy at Drexel University, joins the podcast to discuss the pros and cons of a shared services approach to social media management and why social media manager is the most misunderstood role in higher ed marcom.
Dr. Nicole Barbaro, Research Scientist at WGU Labs, joins the podcast to discuss their recent College Innovation Network EdTech student survey and the surprising takeaways regarding our students’ digital struggles in navigating pandemic-related EdTech.
Dr. Kathleen Ives, Senior Vice President for Engagement at UPCEA, joins the podcast to discuss why faculty perception of online learning hasn’t really improved since the start of the pandemic and the institutional support differences where she’s seeing some exceptions to that rule.
Dr. Jeremy Roschelle, Executive Director of Learning Sciences Research at Digital Promise, joined the po dcast to discuss the next generation of artificial intelligence for educational storytelling and what they’re hoping to build with their $20 million grant from the National Science Foundation.
Nicolò Bates, Founder and CEO at TEDU, and Jessica Brooks, Director at the International Center for Supplemental Instructional, joined the podcast to discuss the student outcomes and technological strategies for launching and scaling supplemental instruction.
Dr. Tom Green, Associate Executive Director at AACRAO, joined the podcast to discuss the evolution of the one-stop shop admissions model and Harvard University’s plans for Kennedy School to integrate its admissions and financial aid positions.
Andrea Maconachy, EVP of Marketing at All Campus, joined the podcast to talk about finding blue ocean marketing opportunities in an increasingly difficult and attribution-fuzzy paid media landscape.
Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the podcast to talk about lessons from his new book, Staying Online: How to Navigate Digital Higher Education, and the future of online education.
Andrew Crisp, Co-Founder at CarringtonCrisp , joined the podcast to discuss their recent study, The Future of Lifelong and Executive Education , and the reinvention of the traditional MBA that employers are demanding.
Dr. Emily Levine, Associate Professor of Education and (by courtesy) History at Stanford University joined the podcast to talk about her new book, Allies and Rivals: German-American Exchange and the Rise of the Modern Research University , and lessons we can learn today from past evolution of the academic social contract.
Dr. Jerry Lucido, Professor and Executive Director at the Center for Enrollment Research Policy and Practice at the University of Southern California joined the podcast to talk about the potential false hope created by this year’s mass move to test-optional admissions policies.
Jason Tyszko, Vice President, Center for Education and Workforce at the U.S. Chamber of Commerce Foundation joined the podcast to talk about creating win-win workforce development partnerships between institutions and employers.
Dr. Benjamin Selznick, Assistant Professor at James Madison University, joined the podcast to discuss why transferring may be a feature, not a bug, and why employers may be significantly undervaluing transfer students’ innovation capabilities.
Dr. Amanda Irvin, Senior Dir. of Faculty Programs and Services at Columbia University’s Center for Teaching and Learning joined the podcast to discuss their student research from their past year of emergency remote instruction, and how to design more equitable engagement in our online classrooms.
Karan Raturi, General Manager, North America at UpGrad joined the podcast to discuss the student and enrollment advantages of building global cohorts, especially in preparing students to compete in an increasingly global economy.
Dr. Andrew Crain, Director of Experiential Professional Development at The University of Georgia Graduate School joined the podcast to discuss the student effects of the past year’s internship interruption and how higher ed can facilitate a strong and safe return of our workforce development partnerships this fall.
Dr. Nathan Grawe, Author and Professor of Economics at Carleton College joined the podcast to talk about his new book, The Agile College, and the enrollment growth strategies higher ed needs to consider to successfully navigate the new demographic changes that are coming.
Joseph Fuller, Professor of Management Practice at Harvard Business School, joined the podcast to talk about the “Middle Skills” jobs employers have a consistently difficult time filling, and higher ed’s opportunity to serve and credential this critical market.
Dr. Peter Smith, Professor of Innovative Practices in Higher Education and Sr. Advisor to the President at University of Maryland Global Campus, joined the podcast to discuss The Presidents Forum’s Learners First Framework and what will be necessary to expedite its acceptance across higher ed.
Dr. Robert Talbert, author and Professor at Grand Valley State University, joined the podcast to discuss why now is the perfect time for higher ed to embrace the flipped classroom.
Mark Schneider, Director of the Institute of Education Sciences (IES) joined the podcast to discuss the $1 million purse for entrants able to prove the outcomes “promise” of AI and machine learning, and his hopes for what this prize may help spur for educational research culture as a whole.
Becky Klein-Collins, Vice President of Impact at CAEL joined the podcast to discuss whether or not “college” is the most obvious opportunity for adults to upskill today, and whether or not it deserves to be.
Wade Eyerly, CEO and Co-Founder at Degree Insurance, joined the podcast to talk about incentivizing prospective students with a guaranteed income promise post-graduation, and the massive enrollment and retention motivation potential in doing so.
Dr. Anne-Marie Núñez, Professor of Educational Studies at The Ohio State University, joined the podcast to talk about the ethical questions our society asks STEM technologists to determine for us today, and whether or not they have the global citizenship awareness to answer them well.
Eric Gibbs, President at Ouriginal, joined the podcast to talk about how higher ed can navigate the academic integrity issues that have always been with us but which have found new form during last year’s massive migration to online education.
Alison Zeringue, Director of Account Management at Search Influence, joined the podcast to discuss the broader trends we’ve been seeing from both tech companies and advertising platforms towards both user and data privacy, and how higher ed marketing teams need to respond to Apple’s iOS 14.5 update.
Nick Ducoff, author and CEO at Edmit, joined the podcast to talk about public distrust in higher ed’s value and all the new ways higher ed is working to demonstrate student ROI.
Julia Freeland Fisher, Author & Director of Education at the Clayton Christensen Institute, joined the podcast to talk about the future of the well-networked university and the best ways for advancement teams to engage with their alumni.
Amy Glynn, Vice President of Student Financial Success at CampusLogic joined the podcast to discuss new research on the financial reasons students are actually dropping out of college, and how we can create award letters that make sure we’re communicating our financial offer as clearly as possible.
Dr. Barrington Price, Vice President for Student Success and Engagement at Dominican University, joined the podcast to discuss social mobility strategies as a deliberate enrollment growth practice.
Brandon Busteed, President of University Partners and Global Head of Learn-Work Innovation at Kaplan, joined the podcast to postulate how higher ed gets to its first 1-million student university, and the perceived brand roadblocks in the way.
Lesley Nichols, Executive Director of Professional Studies at Emerson College, returned to the show to talk about both the student and administrative friction removed from moving to a self-service enrollment platform for their continuing education programs.
Amrit Ahluwalia, Editor in Chief of The EvoLLLution (an online publication founded by Modern Campus), joined the podcast to talk about the results from their State of CE survey addressing the gap between what modern learners want and what higher education actually offers.
Dr. Amy Smith, Chief Learning Officer at StraighterLine joined the podcast to talk about pathway partnership agreements and new +2 models for higher education students and institutions.
Dr. Andrew Stull, Associate Project Scientist at University of California, Santa Barbara, joined the podcast to talk about their team’s embodied instruction research, if there could be such a thing as too charismatic of an instructor, and how this research should influence our pedagogy.
Dr. Sheila Smith McKoy, Provost and Vice President for Academic Affairs at Holy Names University joined the podcast to talk about their Parent Promise Program, the growing trend of multi-generational simultaneous attendance, and the value of creative parent marketing.
Jon Reifschneider, Director of Masters Studies of the Artificial Intelligence for Product Innovation at Duke University joined the podcast to discuss how their artificial intelligence assistant empowers faculty to provide more personalized instruction.
Dr. Ann Buchele, Vice President of Academic and Student Affairs at Linn-Benton Community College, joined the podcast to discuss the big institution-wide lift and ROI return on establishing guided pathways and support for your students.
Jaime Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio joined the podcast to discuss both the challenges, opportunities, and positive constraints of taking over a Marcomms division mid-pandemic.
Dr. Leslie Daugherty, Education Designer at Education Design Lab, joined the podcast to discuss their BRIDGES inaugural cohort and how creating workforce partnership pathways can help solve the rural student underrepresentation problem in higher ed.
Karen Elzey, Associate Executive Director at Workcred, joined the podcast to talk about the partnerships and convenings that created a new framework for embedding industry certifications into our degree programs.
Kelly Ryan Bailey, Global Skills Evangelist at Emsi joined the podcast to talk about forging new partnerships with local employers by creating a shared skills language between us.
Brett Pollak, Director of Workplace Technology Services at UC San Diego, joined the podcast to talk about using vending machines to create a self-administration protocol for 65,000 COVID tests a month this spring.
Dr. Liz Gross, CEO at Campus Sonar joined the podcast to talk about how social listening can be utilized beyond mere brand monitoring exercises, including sophisticated programmatic research.
Dr. David Peña-Guzman, Assistant Professor in the School of Humanities and Liberal Studies at San Francisco State University, and Dr. Ellie Anderson, Assistant Professor of Philosophy at Pomona University, joined the podcast to talk about creating academic podcasts for both curriculum and course promotion.
Dr. Joey Gawrysiak, Director of Esports at Shenandoah University talks about the “more than games” reality of esports’ growth this year from a cross-disciplinary program standpoint, from a broadcasting standpoint, and from a public safety standpoint.
Dr. Matt Bergman, Associate Professor at University of Louisville returned to the podcast to talk about their short-term stackable credentials, and why they may be the most effective program offering to help re-enroll the stop-out student.
Samantha Brandauer, Associate Provost and Executive Director at The Center for Global Study and Engagement at Dickinson College joined the podcast to discuss Dickinson’s “Study Abroad at Home” initiative and how they’re designing welcoming solutions for their international students during this unwelcome year.
Dr. Martha Saunders, President at University of West Florida joined the podcast to talk university-industry partnerships and their Sea3D lab’s missional pivot during COVID.
Dr. James Lang, Professor of English and Director for the Center for Teaching Excellence at Assumption University returned to the podcast to discuss his new book, “Distracted: Why Students Can't Focus and What You Can Do About It” and the research behind engaging distracted students.
Jennifer Garrett, Head of Industry, Education at Facebook, joined the podcast to discuss AI, test-to-learn, post-lead touch strategies, and new digital trends driving the student recruitment experience.
Whitney Soule, Sr. Vice President, and Dean of Admissions and Student Aid at Bowdoin College joined the podcast to discuss the efficiency and effectiveness of joint admission events with like institutions, especially in a new era with fewer SAT and ACT takers.
Ray Schroeder, Associate Vice Chancellor of Online Learning at University of Illinois Springfield, and Senior Fellow at UPCEA returns to the show to remark on the acceleration of the blockchain movement during COVID-19, and how the blockchain can assist in new university collaborations.
Dr. Josie Ahlquist, consultant, author, and speaker, returns to the show to talk about how higher ed navigated the serious digital test we were given this year, along with the most powerful concepts from her new book, Digital Leadership in Higher Education.
Dr. Kathi Kern, Associate Provost of Teaching, Learning, and Academic Innovation, and Kathy Hamperian, Executive Director of Customer Support and Student IT Enablement at University of Kentucky, joined the podcast to talk about the massive and ambitious investment they made in hybrid learning technology in preparation for this fall.
Dr. Vivian Liu, Postdoctoral Research Associate at Columbia University’s Community College Research Center joined the podcast to talk about whether institutions should see our students’ supplemental enrollment at 2-year colleges as a revenue threat or a retention boost?
Dr. David Rettinger, Professor of Psychology and Director of Academic Integrity Programs at University of Mary Washington joined the podcast to talk about changing the incentives altogether and prevent the very need for online cheating in the first place.
Steve Morley, Director of Campus Planning at Credo joined the podcast to talk about approaching campus planning in the short-term from both a public health and pedagogical focus.
Anne Stefanyk, CEO and Founder of Kanopi Studios, joined the podcast to talk about the concept of inclusive storytelling and using language that helps ensure our students can picture themselves in our institution’s story.
Kanopi Studio's Accessible Media Presentation
https://www.youtube.com/watch?v=DxR3A-Se40c
Kanopi Studio's Inclusive Content Strategy Presentation
https://www.youtube.com/watch?v=-BWxtqXURGQ&t=6s
Kanopi Studio's Blog: Accessibility Tools
https://kanopi.com/blog/web-accessibility-best-tools/
Dr. Phillip Levine, Professor of Economics at Wellesley College, and Founder of MyinTuition joined the podcast to talk about where our institutions are at financially right now, and why we need to reassess our aid policies and packages heading into next year in order to ensure we still have an access story for our lower- and middle-income students and families.
Miranda Benson, Vice President of Enrollment Management at Helix talks about our high risk for student melt this fall, and 10 ways to mitigate your risk through proven student engagement practices.
Dr. Rebecca Glazier, Associate Professor at University of Arkansas at Little Rock joined the podcast to talk about being prepared for a potential student retention crisis this fall with so many “new” online students, and what we can do to prevent it.
Brenda Thomas, Director of the University Colloquium Program at Florida Gulf Coast University joined the podcast to talk about negotiating course curriculum with our students, and the incredible engagement power of getting that student buy-in up-front.
Katy Kappler, Co-Founder and CEO of InScribe joined the podcast to talk about the power of student-to-student engagement, and how institutions can think about facilitating it this fall.
Katie Van Hazelen, Sr. Content Strategist at Helix Education joins Andy Nelson, Vice President of Marketing at Helix Education to discuss the underlying structure that makes for good “attention-getting” communication and marketing in a rapidly distractible world.
Dr. John Villasenor, Co-Director at the UCLA Institute for Technology, Law and Policy joined the podcast to discuss the pro and cons of course recordings and the different factors an institution should consider when developing their policies around them.
Chris Edwards, Senior Vice President of University Partnerships at MindEdge Learning joins Dr. Cherron Hoppes, Vice President and Chief Academic Officer at Helix Education to talk about the National Institute of Online Learning (NIOL) and why it’s an important organization to bring back to the higher education conversation right now.
Dr. Aria Chernik, Associate Professor of the Practice at Duke University joined the podcast to talk about Open Design and why Design Thinking at large is such a critical 21st century skill to teach our students.
Dr. Andre Audette, Assistant Professor of Political Science at Monmouth College joined the podcast to talk about how to turn more Gen Ed discovery students into declared majors for our programs.
Miranda Benson, Vice President of Enrollment Management at Helix Education shares proven principles and practices that elevate an institution’s student-facing interactions while laying a critical foundation of coaching.
Gil Rogers, Executive Vice President at PlatformQ Education, joined the podcast to talk about recent trends and best practices in virtual event planning during a pandemic.
Dr. Jenna Templeton, Vice President of Academic Affairs at Chatham University joins Dr. Cherron Hoppes, Vice President and Chief Academic Officer at Helix Education to talk about how an online readiness audit can prepare your institution to thrive come Fall 2020.
Kari Kovar, Chief Operating Officer at Helix Education breaks down the four essentials of expectation management to ensure an effective 2-way communication loop as you transition to quality online education this fall.
Cherron Hoppes Ed.D., Vice President and Chief Academic Officer at Helix Education and Emily Wood, Director of Instructional Design at Helix Education discuss how presidents, provosts, and faculty can use Helix Education’s Online/Blended Course Quality Rubric to prioritize immediate needs in improving their institution’s online learning experience.
Ana Maria Echeverri, AI Skills Learning and Certifications Lead at IBM, joined the podcast to talk about how higher ed can spin up new programs faster, and the open source data science curriculum kit they’re building together with University of Pennsylvania and the Linux Foundation.
Dr. Brian Bourke, Associate Professor of Postsecondary Education Administration at Murray State University shares that while institutions are feverishly scrambling to transition from remote emergency teaching to high-quality online education for fall, Student Affairs needs to be similarly scrambling on the student support side.
Cherron Hoppes, Ed.D., Chief Academic Officer and Vice President at Helix Education shares how to go beyond the the quick moves at the beginning of the COVID-19 crisis to establish a quality experience for faculty, students, and stakeholders.
Matthew Morgan, Director of Storytelling at Santa Clara University, joined the podcast to discuss how our editorial, news, and marketing teams can all use storytelling strategies to make their campus stand out.
Jennifer Sohonie, Executive Director of Continuing Education at Bellevue College, joined the podcast to talk about Unmudl and the potential in collaborative workforce education pathways.
Dr. Perry Samson, Arthur F. Thurnau Professor at University of Michigan, joined the podcast to discuss creating new channels for students to provide anonymous feedback in the classroom.
Dr. William Kuskin, Professor of English and Faculty Director for Innovation in Online Education at the University of Colorado at Boulder joined the podcast to discuss why higher ed needs to start experimenting in order to find its online future faster.
Bob Ubell, Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering joined the podcast to discuss what happens when our students value convenience more than anything else.
Ken Eisner, Director of Worldwide Education Programs at Amazon Web Services joined the podcast to discuss how cloud computing is creating new upskilling opportunities for higher education and the future of work.
Eric Mason, Economist joined the podcast to talk about the economic history and future of higher education, and help us understand how the field of Cliometrics can paint an economic-specific understanding of higher education history.
Natalie Van Kleef Conley, Product Lead at Google, joined the podcast to talk about their Grow with Google initiatives, and how higher ed is incorporating Google certificates into their degree programs.
Dr. Perry Samson, Arthur F. Thurnau Professor at University of Michigan joined the podcast to talk about engaging your live in-person classes online during campus closures due to Coronavirus (COVID-19).
Haley Glover, Strategy Director at Lumina Foundation joined the podcast to talk about how higher education can be a better partner with leading employers on workforce development strategies.
Steve Prentice, Writer, Speaker, Fortune 500 Consultant, and Futurist joined the podcast to talk about the advent of artificial intelligence, the future of work, and how universities need to think about designing future-facing degree programs.
Jolie Tingen, Product Manager at Duke University joined the podcast to talk about the next generation digital learning environment (NGDLE) and how Duke’s Kits project is an open-source attempt to provide faculty with more academic technology freedom.
J Scott Christianson, Assistant Teaching Professor at University of Missouri joined the podcast to talk about why we should be both bullish and bearish about artificial intelligence and machine learning coming to higher ed.
Dr. Christina Ciocca Eller, Assistant Professor of Sociology and Social Studies at Harvard University joined the podcast to discuss whether or not we’re looking at the right college accountability numbers - that colleges shouldn’t be evaluated based on the students they graduate but by the improvement the students make while enrolled?
Ray Schroeder, Associate Vice Chancellor of Online Learning at University of Illinois Springfield, and Senior Fellow at UPCEA returns to the podcast to talk about how quantum computing will personalize higher education.
Tommy Demos, Assistant Professor of Film, TV & Digital Production, and Eric Cornish, Assistant Professor of Graphic Arts Design at Miami Dade College, joined the podcast to talk about their stackable credentials partnership with Adobe.
Kristen Eshleman, Director of Innovation Initiatives at Davidson College, joined the podcast to talk about bringing bootcamps into the liberal arts and to share advice for institutions looking to add additional hard skills into their liberal arts curriculum.
Lois McWhorter, Chair of the Hutton School of Business at University of the Cumberlands joined the podcast to talk about what the advent of artificial intelligence, big data, blockchain, and cryptocurrency means for the future of our business programs, and how to think through the academic governance of interdisciplinary programs that cross business and IT.
Taylor Kendal, Adjunct Professor at University of Colorado, Denver and Chief Strategy Advisor at Learning Economy, joined the podcast to talk about translating our degree programs into employer-facing proficiency stories with help from the blockchain.
Drew Boehm, Assistant Director for eSports at University of Texas, Arlington, joined the podcast to talk about the massive growth of eSports and its potential in higher ed for enrollment, athletics, and academics.
Morgan Campbell, Social Media Specialist at Indiana University Bloomington, joined the podcast to talk TikTok and why colleges and universities should consider launching a social presence there.
Dr. Logan McCarty, Director of Science Education at Harvard University, and Dr. Louis Deslauriers, Director of Science Teaching and Learning at Harvard University, joined the podcast to discuss their recent study of student and faculty preferences vs. outcomes of various learning models, and some potential roadblocks to deep learning.
Dr. Jeff King, Executive Director of the Center for Excellence in Transformative Teaching & Learning at the University of Central Oklahoma, joined the podcast to talk about non-academic ways to improve student retention and the market benefits of a second student transcript.
Arnold D’Ambrosio, Vice President for University Advancement at the University of Detroit Mercy, joined the podcast to talk about how to find major-gift donors and the benefits of predictive modeling for advancement prospecting.
Dr. Dave Berque, Interim Vice President for Academic Affairs at DePauw University, joined the podcast to talk about their Gold Commitment and the concept of promising job outcomes in higher ed.
Dr. Courtney McBeth, Special Assistant to the President at the University of Utah, joined the podcast to talk about the potential of income-share agreements (or ISAs) as a creative last-mile financing option for students.
Dr. Roger LaMarca, Executive Director of Enrollment Management and Educational Development at Southern Utah University joined the podcast to talk about the negative consequences of well-intentioned “plateau tuition” policies, and the need to revisit our pricing strategy economics in higher ed.
Tim Cigelske, Director of Integrated Content at Marquette University and author of The Creative Journey, returns to the show to talk about the hero’s journey, the creative process, and how to get buy-in from senior leadership on big creative ideas.
Melissa Schreibstein, Director of Well-Being Programs for the Center for the Advancement of Well-Being at George Mason University, joined the podcast to talk about why colleges and universities need to do a better job supporting our students’ mental health.
Dr. Elizabeth M. Béjar, Senior Vice President for Academic and Student Affairs at Florida International University, and Dr. Bridgette Cram, Assistant Vice President for Academic and Student Affairs at Florida International University, joined the podcast to talk about the win-win benefits of apprenticeships for both academia and employers.
Dr. John Dolan, Principal Systems Scientist at Carnegie Mellon University, joined the podcast to discuss how higher ed can start preparing for the future of autonomous vehicles.
Jill Klein, Interim Dean of the School of Professional and Extended Studies at American University, joined the podcast to talk about the generalist digital-technology credential they’ve developed in partnership with other local employers and universities through CoLAB.
Jason Lorgan, Executive Director of Campus Recreation, Memorial Union and UC Davis Stores at University of California, Davis, joined the podcast to talk about the “principal-agent” problem and how they’re attempting to solve for it at UC Davis with a flat-fee textbook model.
You’ve probably heard about conversion rate optimization. But what exactly is it? And how might it fit in with your higher education marketing strategy?
Dan Sanchez, Marketing Director at Bethany Global University joined this episode of the Enrollment Growth University podcast to talk about the tools, techniques and massive enrollment growth successes they've had with conversion rate optimization (CRO) strategies.
Dr. Michael Furman, Assistant Teaching Professor at Florida State University joined the podcast to talk about why we need to make sure higher education faculty are not only learning to be subject matter experts in graduate school, but also learning how to effectively teach.
About 1,500 applicants for just 400 spaces.
From 100 entrepreneurial teams to 500 in the short lifetime of the program.
What’s so amazing about the Lassonde Entrepreneur Institute that everyone’s clamoring to be a part? The maker space, of course.
On a recent episode of Enrollment Growth University, I got to talk to Troy D'Ambrosio, Assistant Dean of the David Eccles School of Business and Executive Director of the Lassonde Entrepreneur Institute at the University of Utah, about how Lassonde grew to support student entrepreneurs.
“We've exceeded every expectation we have for the building, for both the residential experience in how students engage with each other and the variety of people we've been able to attract,” Troy said.
Dr. Michelle Marks, Vice President for Academic Innovation and New Ventures at George Mason University joined the podcast to talk about their new partnership with Amazon Web Services, and the importance of incorporating additional tech credentials and certifications within our degree programs.
Dr. John Branch, Clinical Assistant Professor at the University of Michigan’s Ross School of Business, joined the podcast to discuss the 12-minute rule he uses in his classrooms to maximize student engagement.
Dr. Nicole Smith, Research Professor and Chief Economist at the Georgetown University Center on Education and the Workforce, joined the podcast to discuss how higher ed can help better bridge the gap between academia and industry.
Ray Schroeder, Associate Vice Chancellor of Online Learning at University of Illinois Springfield and Founding Director of the National Council for Online Education, joined the podcast to discuss what the advent of quantum computing means for higher education.
Dr. Jitendra Singh, Associate Professor at the School of Nursing & Healthcare Leadership at Minnesota State University Moorhead, joined the podcast to talk about how we can use lean engineering principles to help continuously improve our online experiences.
Megan Rolfs, Director of Marketing and Communications, Division of Student Affairs at Illinois State University, joined the podcast to talk about #YourRedbirdLife and the role of influencer marketing in higher education.
Dr. Chris Dede, Wirth Professor of Learning Technologies in the Graduate School of Education at Harvard University, joined the podcast to talk about developing a curriculum that can serve students for the next 60 years of their career.
Dr. Richard Scheines, Dean of The Dietrich College of Humanities & Social Sciences at Carnegie Mellon University, joined the podcast to discuss the community they’re hoping to build around learning engineering.
Dr. Aaron Brower, Executive Director at the University of Wisconsin Extended Campus and Sr. Associate Vice President of Academic Affairs at the University of Wisconsin System, joined the podcast to discuss the difference between thinking about instructional teams vs. catch-all individual instructors.
Dr. Mariale Hardiman, Professor and Director of the Neuro-Education Initiative and currently serving for the last five years as Vice Dean of Academic Affairs at the Johns Hopkins School of Education, joined the podcast to discuss how higher ed should be better utilizing neuroscience and cognitive best practices to improve faculty engagement.
Dr. Victoria Brown, Associate Professor, Former Assistant Provost for eLearning at Florida Atlantic University, joined the podcast to talk about the missional and enrollment growth importance of upgrading student services for the online learner.
Peter Risse, Associate Dean of Extended Studies at Boise State University, joined the podcast to talk about how they’re following Netflix’s lead at Boise State with a subscription-based tuition model option.
Dr. Joshua Goodman, Associate Professor of Public Policy at Harvard University, joined the podcast to talk about creative ways to soften the emotional blow from critical student evaluations through “summaries”.
Steven King, Associate Professor of Interactive and Multimedia at The University of North Carolina’s School of Media and Journalism, joined the podcast to talk about why virtual reality has the opportunity to surpass the experiential benefits of the traditional campus tour.
Dr. David Peña-Guzman, Assistant Professor in the School of Humanities and Liberal Studies at San Francisco State University, joined the podcast to talk about creating distraction-free zones on campus.
Dr. John Quelch, Vice Provost at the University of Miami and Dean at the Miami Business School, joined the podcast to talk about why students are moving away from the traditional MBA and toward specializations
Dr. Carolyn Speer, Manager of Instructional Design and Access at Wichita State University, joined the podcast to talk about why she’s doubling down on the power of the online discussion board to facilitate better student-to-student interactions.
Bruce Robertson, Associate Professor of Marketing at San Francisco State University, joined the podcast to talk about how a classroom scheduling mix-up forced him to have to think about how to creatively scale via modular learning.
Shana Cooper, English Instructor at Harold Washington College, joined the podcast to talk about how seeing firsthand how students were struggling during tutoring sessions helped her redesign her own assignments.
Dr. Ray Klump, Professor and Chair of Mathematics and Computer Science at Lewis University, joined the podcast to talk about the future of computer science as an academic field, and Lewis’ 4 brand-new CS + X programs.
Chuck Tryon, Professor of English at Fayetteville State University joined the podcast to talk about the top learnings that came from transparently asking his students how they would re-design his course.
Dr. Gene Crume, President at Judson University joined the podcast to talk about the enrollment growth importance of finding your “niche” as an institution.
Clark Gilbert, President of BYU Pathway Worldwide joined the podcast to talk about the potential power of certificate-first degree programs, especially for the adult student.
Dr. Elaine Maimon, President at Governors State University, joined the podcast to talk about the potential power of micro-internships as a bridge for students from academia to employment.
Karinne Bredberg, Assistant Director for Commercialization and Innovation at Northern Illinois University, joined the podcast to talk about the power of on-campus employer partnerships and NIU’s agreement with Discover Financial.
Erin Supinka, Assistant Director for Digital Engagement at Dartmouth College, joined the podcast to talk about her lessons learned from a year of in-depth social media content, timing, photography and channel testing.
Michael Light, Assistant Vice President of Enrollment at Trinity College of Hartford, Connecticut, joined the podcast to talk about the benefits of offering students a 4-year aid package at the point of admittance – especially for low-income students and families.
Dr. Arthur Graesser, Professor in the Department of Psychology and the Institute of Intelligent Systems at the University of Memphis joined the podcast to talk about the student benefits of intelligent tutoring systems, his work with AutoTutor, and creating cognitive disequilibrium as part of the learning process.
Drew Melendres, Senior Vice President of Enrollment Management and Student Affairs and Athletics at St. Catherine University, joined the podcast to talk about the benefits of centralized leadership over the entire student experience.
Mary Callahan, Senior Associate Dean and Registrar at Massachusetts Institute of Technology, joined the podcast to talk about the fraud prevention and student empowerment benefits of offering digital diplomas through the blockchain.
Dr. Diana Comuzzie, provost and vice president for academic affairs at Schreiner University, joined the podcast to talk about creative ways to improve course availability for students through consortium partnerships.
Michelle Eaton, Director of Enrollment Management Student Success at the University of North Georgia, joined the podcast to talk about their multi-pronged approach to 1st-year student success at UNG.
Dr. James Lang, Professor of English and Director for the Center of Teaching Excellence at Assumption College, joined the podcast to talk about the one question faculty should ask themselves before designing a new course.
Dr. Paul Nissenson, Associate Professor at Cal State Polytechnic University, Pomona, joined the podcast to talk about testing a move away from a traditional lecture format in an upper-level engineering course that had become a roadblock for many students.
Dr. Melik Khoury, President of Unity College, joined the podcast to talk about a creative solution for staffing faculty and staff who are specifically excited to teach your online courses.
Dr. Sharon Belden Costanguay, Director of Wesleyan University’s Gordon Career Center, joined the podcast to talk about the importance of philosophical career planning in terms of keeping students motivated toward degree completion, and how she’s hoping to scale this understanding with her Career Counseling MOOC at Wesleyan.
Dr. Stan Eisen, Professor of Biology and Director of Pre-Professional Health Programs at Christian Brothers University, joined the Enrollment Growth University podcast to talk about his creative alternative to a traditional final exam, and the benefits of such experiential learning opportunities.
Laura Dicht, Manager of Online Program Quality at New York University’s Tandon School of Engineering, joined the podcast to talk about a new course quality management position that many institutions need to consider adding to their teams.
As universities are striving to increase student collaboration, Dr. Scott Roberts is succeeding.
He started at the beginning. In the classroom.
He believes traditional learning spaces were designed with the teacher in mind, so they could speak at students. Collaboration was never a component of the traditional lecture hall setup.
That’s all changing at The University of Maryland.
Dr. Roberts is the director of the Teaching and Learning Transformation Center, where he oversees a campus-wide effort to support and inspire effective and engaging learning spaces.
He received his Ph.D at UMD in Social Psychology, before working for the federal government doing psychology research. He came back to UMD as the director of undergraduate studies in psychology, and then later transferred his passion to advance education to the entire campus.
He joined us on this episode of the Enrollment Growth University to share how his team is utilizing innovation in learning spaces with movable furniture, advanced technology, and creativity to inspire deeper collaboration among students.
Dr. Jodi Levine Laufgraben, Vice Provost for Academic Affairs, Assessment, and Institutional Research at Temple University joined the podcast to talk about Temple’s Fly in 4 initiative and economically creative ways to keep students in class, engaged and persisting through graduation.
Dr. Richard Irwin, Vice Provost of Academic Innovation & Support Services at The University of Memphis and Dean of UofM Global joined the podcast to discuss the enrollment benefits of pursuing truly integrated partnerships with national and global employers.
David Hakanson, Vice President, CIO & Chief Innovation Officer at Saint Louis University and Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University joined the podcast to talk about their ambitious Amazon Echo Dot initiative and custom voice AI skill, and how institutions can better leverage technology when it comes to scaling student service.
Dr. Jeananne (Nan) Nicholls, Professor of Marketing at Slippery Rock University of Pennsylvania, joined the podcast to discuss the value of faculty email marketing to engage and motivate online students.
Dr. Chato Hazelbaker, Vice President of Enrollment and Marketing at Carroll College, joined the podcast to discuss how institutions can do a better job communicating and effectively positioning their “mission.”
Jennifer Johnson, Senior Lecturer at The University of Texas at Dallas, discusses how we can better bridge the technology gap between what institutions are teaching and what employers are looking for.
Paul Bolton, Director of Adult Enrollment at Spalding University, and host of the podcast, “Reboot, 21st Century Enrollment Management” discusses all the steps necessary to successfully launch a new program at your institution.
Nic Voge, Senior Associate Director at Princeton University’s McGraw Center for Teaching and Learning, discusses Principedia, Princeton University’s in-house course discovery forum, made to promote student sharing and metacognition while combatting anonymous and unhelpful course review sites.
Tina McEntire, Associate Provost at University of North Carolina at Charlotte, discusses how their Gold Rush micro-grant program keeps students from stopping out late in their program for financial reasons, and how 95% of micro-grant recipients at UNC-Charlotte have either successfully graduated or are on track to do so.
Michael Price, Chief Enrollment Officer at North Central University, discusses how institutions can get creative with employer partnerships, and specifically how religiously-affiliated institutions can partner with churches on enrollment growth initiatives.
Dr. Matt Bergman, Assistant Professor at University of Louisville, discusses why when it comes to recruiting adult students, rather than giving them another chance to earn their degree, we need to ask them to give us another chance.
Dr. Nicholas Colvard, Lecturer and Academic Coach in the Division of Academic Enhancement at University of Georgia, discusses both the potential economic and academic benefits of Open Educational Resources (OER) and the results of their latest findings re: OER at University of Georgia.
Anthony Collamati, Associate Professor of New Media Studies at Alma College discusses how collaborative learning technologies like Google’s new Jamboard can help salvage the best parts of the traditional liberal arts experience in a higher ed world that’s quickly migrating online.
Dr. James Smith, President of Eastern Michigan University, discusses how they’re looking to stay competitive with international recruitment in a politically challenging market with their TRUEMU global rate tuition plan.
Gareth Fowles, Vice President for Enrollment Management at Lynn University, discusses why higher ed needs to follow the lead of customer-service oriented companies from other industries when it comes to student support.
Jay Jacobs, Director of Enrollment Management and Admission Operations at University of Miami discusses their multi-tiered approach to increasing student yield.
Dr. Scott Dalrymple, President of Columbia College, discusses how they’re working to improve price transparency for Columbia students with their no-fees all-in “Truition” model.
Dr. Timothy Renick, Sr. Vice President for Student Success at Georgia State University, discusses the tech-enabled high-touch strategies that have helped raise their 6-year graduation rate from 32% to 54%.
Matthew Rascoff, Associate Vice Provost at Duke University discusses why higher ed shouldn’t feel threatened by the bootcamp education model, but rather work to integrate these hands-on hard skills within our existing degree programs.
Dawn Medley, Associate Vice President of Enrollment Management at Wayne State University discusses both the access and enrollment growth benefits of their Warrior Way Back program, which forgives up to $1,500 in past-due debt that’s preventing students from moving forward in their degree program.
Dr. Rodney Parks, University Registrar at Elon University, discusses how to rethink the traditional academic transcript to be much more useful for students and employers and to convey more accurately the student’s entire co-curricular experience.
Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University discusses how SLU has moved away from the spray-and-pray model when it comes to prospective student list buys and found a much more creative and data-driven targeting approach.
Jennifer Fellinger, Vice President of Public Affairs and Marketing at Hope College, talks about all the reasons institutions should take blogging seriously and about how to move from blogging at a small scale to managing a network of blogs.
Mark McConahay, Associate Vice Provost and Registrar at Indiana University – Bloomington and Vice President for Information Technology at AACRAO (The American Association of Collegiate Registrars and Admissions Officers) discusses why colleges and universities should be paying really close attention to the GDPR regulation coming out of the European Union, even outside of international recruitment activities.
Dr. Angela Bell, Associate Vice Chancellor of Research and Policy Analysis at The University System of Georgia discusses how their Zillow-like research tool allows them to better geographically target untapped and underserved students.
Dr. David Troutman, Associate Vice Chancellor for Institutional Research and Decision Support at The University of Texas System, discusses how SeekUT, their free online college and career planning tool is designed to better assist students in degree program selection by helping them understand the complete financial story behind their decision.
Tim Nekritz, Director of News and Media at SUNY Oswego talks about giving up the reins to your communication channels, and trusting and empowering your students to tell your institution’s best story.
Andy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.
Zoe Jacobs, Web Content Manager at DePaul University discusses the pros and cons of different website governance and ownership scenarios in higher ed.
Tyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.
Samantha Krotzer, Content Manager at Temple University discusses how their Nutshell Newsletter serves to fill the gap between enrollment and alumni communications and better engage current students.
Bruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.
Joseph Provenza, Vice President for Technology Services and Chief Information Officer at Flagler College, discusses some incredibly interesting and even counter-intuitive findings from digging into their first-year retention data.
Our guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.
Jon Salvani, Director of Advancement and Team Lead for Chicago Regional Advancement Team at the University of Illinois at Urbana-Champaign, discusses how to game plan for a 10-figure capital campaign using key market approaches, creative fundraising opportunities, advancement ambassadors, and more.
Kyle Judah, Director of Entrepreneurship at University of Colorado Boulder (College of Engineering & Applied Science) discusses the recruitment, corporate, and fundraising benefits of launching entrepreneurship and accelerator programming at your institution.
Kris Hardy, Director of Web and Digital Marketing at Messiah College, discusses how to avoid the “launch and leave it alone” plan for your website, and move to a process of continuous optimization that ensures your website gets better and better between new launches, too.
Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda.
Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a focus on a multi-perspective design approach and dynamic modeling of R&D organizations and higher education institutions. Raafat holds a B.S in mechanical engineering (KFUPM 1990), M.S. in aeronautical and industrial engineering (Purdue 1999) and Ph.D. in system dynamics and organization behavior (WPI 2017).
You can reach Dr. Zaini at rzaini@wpi.edu and on both Twitter and LinkedIn @raafatzaini
Adam Castro, Vice President for Enrollment Management at Bloomfield College, discusses the potential accessibility, enrollment and academic benefits of test-optional admission decisions.
Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution.
Find a breakdown of this episode here.
Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.
Gus Sentementes, Audience Engagement Manager at Johns Hopkins University discusses how to build your very own chatbot to automate customer service, better assist students, and increase your inquiry generation.
Dr. Scott Gordon, Provost and Vice President for Academic Affairs at Eastern Washington University, discusses how they partnered with Microsoft to spin up a new business analytics degree program, in less than a year, to meet Microsoft’s demand for graduates with data analytics experience.
Lougan Bishop, Web and Digital Media Manager at Belmont University, discusses how to leverage students to build social media street teams and add authentic voices to your enrollment communications.
Mark Greenfield, Digital Strategist at University at Buffalo, talks about how to make your higher ed website “accessible”, and both the improved student experience and legal necessity of doing so.
Dr. Josie Ahlquist, Research Associate & Instructor at Florida State University, talks about how important it is for higher ed leaders to be digitally savvy and how they can get there at your institution.
Amanda Costello, Editor and Content Strategist for the College of Education and Human Development at the University of Minnesota, talks about content strategy and how to work effectively with faculty and other SMEs to produce great content at your institution.
Jackie Vetrano, Social Media Coordinator at Skidmore College, explains the storytelling, content and brand benefits of launching a podcast, and why your college or university may want to launch your very own.
Ryan Bebej, Assistant Professor of Biology at Calvin College, discusses faculty’s role in the enrollment process – what it is, what it could be, and what it definitely shouldn’t be.
Tom Durso, AVP of Marketing and Communications at Delaware Valley University, discusses what a modern higher ed media relations strategy should look like, and whether or not the same media gatekeepers are even still relevant anymore.
Aaron Edgell, Head of Marketing Services at National University, discusses how when staffing your higher ed marketing department, you don’t want to hire generalists, or specialists, but both.
Ashley Budd, Director of Digital Marketing (Advancement) at Cornell University talks about the latest advancements in alumni tools, technology and AI that are changing engagement and fundraising at Cornell altogether.
Find a breakdown of this episode here.
Nick DeNardis, Director of Digital Communications at Wayne State University discusses the must-have tools for your higher ed measurement tookit.
Kat Cornetta, Assistant to the Dean of Students at Boston University, discusses why the best social media response during a national tragedy may very well be silence.
Dr. Colby Jubenville, Director of the Center for Student Coaching and Success at Middle Tennessee State University, discusses how their coaching strategy effectively prepares students for gainful employment PRIOR to graduation.
Seth Meranda, Director of Marketing at Concordia University, Nebraska, discusses how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a “Pie Your Professor” fundraising campaign during their Day of Giving.
Find a breakdown of this episode here.
Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, discusses the enrollment growth benefits of prioritizing healthy relationships between faculty and your enrollment marketing office.
Find a breakdown of this episode here.
Mike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.
Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.
Rick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion.
Find a breakdown of this episode here.
Matt Hames, Communications Strategist at Colgate University, discusses how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives.
Find a breakdown of this episode here.
Lesley Nichols, Executive Director of Professional Studies at Emerson College, discusses the integration and shared resource benefits of bringing adult and continuing education departments off their own island and into the fold.
Find a breakdown of this episode here.
Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University discusses how to leverage technology to build capacity and more effectively engage with and retain current students.
Erik Runyon, Technical Director at the University of Notre Dame discusses tools and strategies to minimize web page weight and load times in order to maximize prospective student behavior.
Jennielle Strother, Chief Enrollment Officer at Concordia University, Texas and co-founder of #EMchat discusses how to transition into a new enrollment leadership role and what your first 30 days should look like at a new institution.
Find a breakdown of this episode here.
In this episode Tim Cigelske, Director of Social Media at Marquette University, discusses creative ways higher ed can use Snapchat as an enrollment growth strategy.
There's a lot of anxiety in the higher-ed space right now as competition for enrollment becomes fiercer. But that doesn't mean there aren't colleges and universities who are thriving.
How do they do it? What are successful universities doing?
Listen in to the show to hear the answers from leaders and peers in higher education.