Creatives Grab Coffee: Recent Episodes
Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production.
Hosted by Kyrill Lazarov & Dario Nouri Produced by www.LapseProductions.com
Rob Arevalo of 17 Projects on launching a video company two months before COVID, marketing with no budget and then with real money, cold calling in New York, government RFPs, toning proposals down for corporate buyers, and why client retention drives growth.
Chapters:
0:00 Intro
1:46 Meet Rob Arevalo and 17 Projects
3:13 From the Air Force to launching during COVID
6:35 Why keep going when the industry stopped
8:13 Corporate clients and the easiest path in
10:31 Client retention beats chasing new clients
12:59 Systems that keep clients happy as you grow
14:38 A two-person core with a deep freelance roster
15:57 A thousand cold emails: marketing with no budget
18:56 The marketing bets that took 17 Projects full time
20:18 How Lapse grew: SEO over paid ads
22:40 Evolving the marketing mix year to year
24:03 Do mass cold emails still work?
27:32 Cold calling in New York
29:07 Timing, brand awareness, and staying on the radar
32:08 Government contracts and RFPs
38:38 What RFPs teach you about proposals
39:32 Corporate proposals: make them boring
44:24 Expanding to LA, Chicago, and Miami
48:54 Competing in NYC: do your recon
51:01 Why the name 17 Projects
Creatives Grab Coffee is produced by Lapse Productions, a Toronto video production company. (https://www.lapseproductions.com/).
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Gabe Nazario, founder of Offbeat Creative in Jersey City, joins Dario and Kyrill for a candid, tactical conversation about the business of video in the New York metro. He built Offbeat on the side of producer and editor roles at Fox, Disney, and JP Morgan, then went full time once the profit matched his salary. In this episode: growing slowly and hiring deliberately, why a lean 1099 crew sometimes scares clients, treating AI consulting as an SEO play, the tools that speed up the work, chasing simple-deliverable retainers, and why in a market where everyone makes good videos, you win on trust and follow-up.
Guest: Gabe Nazario, Offbeat Creative (https://www.offbeatcreative.co/)
Chapters:
0:00 Intro
1:19 Meet Gabe Nazario and Offbeat Creative
2:07 From Fox, Disney, and JP Morgan to going solo
5:09 Making the leap from a corporate job
8:51 A lean core team plus 1099 crew
10:26 Why a small team spooks some clients
12:29 AI consulting as an SEO play
16:39 The AI tools Offbeat actually uses
28:32 Social media: phone-tier content and volume
33:08 Corporate and commercial: the bread and butter
35:00 Chasing retainers for a monthly pillow
42:30 Google reviews, SEO, and the 70/30 split
45:31 Take the one-off
46:59 Jersey City vs New York
49:41 Competition and winning on trust
53:14 The sale is closed on the hello again
1:01:42 The story behind the name Offbeat
Creatives Grab Coffee is a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov and produced by Lapse Productions (https://www.lapseproductions.com/).
What happens when a sales guy, not a camera guy, builds a video production company?
Rob Weiss started MultiVision Digital 15 years ago in New York City with no portfolio and no editing skills, and has since produced more than 1,700 videos. In this episode he sits down with Dario Nouri and Kyrill Lazarov to break down the system behind that run: batch producing so one shoot day becomes ten deliverables, selling clients on a video-first strategy instead of one-off projects, a trade show sales machine built on business cards and a script he has used for years, niching so hard into manufacturing that he launched a second website, and going chest-deep into AI without burning through the budget.
In this episode:
-
Batch producing, and why you never make just one cookie
-
How to sell clients on a video-first strategy
-
Where clients really are on video adoption (a 1 to 10 scale)
-
The 14-FAQ-video story: aligning budget to goals
-
A trade show playbook built on "I just want to say hi"
-
Niching down until you need a second website
-
The YouTube Shorts epiphany and repurposing to TikTok
-
Using AI in real client workflows, and pricing it with contingency days
Chapters:
00:00 Intro: A Sales Guy Who Built a Video Company
03:29 Batch Producing: Why You Never Make Just One Cookie
05:23 Stop "Just Carving Out Snippets," Plan Your Reels
08:41 Selling Clients on a Video-First Strategy
11:19 Where Clients Really Are on Video (a 1 to 10 Scale)
14:21 Aligning Budget to Goals + the 14-FAQ-Video Story
17:34 A Softening Market and Smarter Client Questions
20:38 Trade Shows, Business Cards & Planting Seeds
24:05 The "I Just Want to Say Hi" Sales Approach
29:01 Postcards, QR Codes & Email Sequencing
33:57 Running Sales While Running a 5-Person Team
40:09 Coming From Sales, Not the Camera
43:25 Long-Term Freelancers and a Team Mentality
47:21 Why Manufacturing Became the Niche
49:55 A Separate "Video For Manufacturing" Website
53:46 The YouTube Shorts Epiphany
57:40 Going Chest-Deep Into AI Video
1:04:07 Pricing AI Work With "Contingency Days"
1:08:29 Where AI Video Editing Goes Next
Guest: Rob Weiss, MultiVision Digital — https://multivisiondigital.com
Hosts: Dario Nouri and Kyrill Lazarov of Lapse Productions — https://www.lapseproductions.com
Creatives Grab Coffee is a weekly podcast about the business of video production. If you are enjoying the show, follow and leave a review, it genuinely helps. Watch the full video episodes on YouTube and find every episode at https://www.creativesgrabcoffee.com
In this episode of Creatives Grab Coffee, we sit down with JD Gonzalez, founder of LivaLittle, a boutique production company based in Brooklyn, New York. JD is a cinematographer, producer, and director who's built his business around a unique philosophy: experience-based hiring — rotating crews and giving people the opportunities they need to grow their careers.
TIMESTAMPS:
00:00 – Intro: Meet JD Gonzalez of LivaLittle
01:50 – Experience-based hiring & a DEI-focused production company
03:58 – Building a network by rotating crews
10:23 – Getting remembered in a new market: consistency over time
12:17 – JD's backstory: film school & teaching high school film
17:00 – Crafting the Image: running free filmmaking workshops
23:46 – Virtual production & partnering with rental houses
25:09 – Why film education should be free
27:19 – No one can steal your perspective
30:10 – Could Creatives Grab Coffee go live & in person?
31:21 – Why JD moved from Denver to New York City
34:30 – Breaking into the NYC market
36:38 – Does owning a camera still win you work?
39:11 – Consigning gear with a rental house
40:41 – The logistics of filming in NYC: trucks, insurance & freight elevators
48:22 – Branding, SEO & landing direct-to-client work
51:23 – Running a lean, direct-to-client production model
53:05 – Building PrepViz: a scene design & previz app made with Claude Code
56:31 – Pre-Checklist: simplifying gear lists & prep
58:49 – Teaching yourself to build apps with AI
1:02:41 – Building a custom CRM
1:03:54 – Are you locked into one AI platform?
1:09:44 – The ups and downs of the AI train
1:11:41 – Standing out when everyone uses AI: you get out what you put in
1:16:04 – Wrap-up & where to find JD
Connect with JD Gonzalez:
Website: https://www.livalittle.com
Instagram: https://www.instagram.com/jdgonzalesdp
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
VideoProduction #Filmmaking #Podcast #CreativesGrabCoffee #VideoBusiness #Cinematographer #ClaudeCode #AITools #NYCFilmmaking #ProductionCompany
Brigitte Sachse of Bee Video Productions returns for her third visit to talk shop with Dario and Kyrill. We get into how Bee Video landed a documentary series on TVO ("The Nature of Design"), why animation became their secret weapon, and the recurring theme of the whole episode: diversifying your work, your income, and even your project timelines so you never have all your eggs in one basket. We also dig into whether AI video is actually a threat (spoiler: not yet), the great raw-footage-and-project-files debate, the pain of government RFPs, public pricing, SEO, and a couple of brutal "client didn't pay us" war stories — plus the copyright-strike trick that gets you paid.
🎧 More episodes: https://www.creativesgrabcoffee.com/episodes/
Timestamps
00:00 Catching Up with Brigitte (Bee Video Productions)
01:00 "The Nature of Design": Pitching a Doc Series to TVO
05:20 How Animation Became Their Secret Weapon
07:30 Working with a Broadcaster vs. a Corporate Client
11:10 Making a Passion Project Profitable
14:15 Why a Diversity of Timelines Prevents Burnout
19:35 Why Is Everyone So Busy Despite the Economy?
21:45 Is AI Video a Real Threat?
29:45 Raw Footage, Project Files & the "Costco Hot Dog" of Post
41:45 Government RFPs: The 50-Page Slot Machine
55:00 What's Next: Personalized Video & a Shared Studio
01:03:30 The Real ROI of a Podcast + SEO
01:06:15 Should You Make Your Pricing Public?
01:14:40 Getting Stiffed & the Copyright-Strike Fix
01:25:35 Wrap-Up
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
Welcome back to another episode of Creatives Grab Coffee! In this episode, we are joined by Ed Rowe and Celia Hodgson from Tiny Studios. Tiny Studios is a B Corp certified production company based in London. They work across various sectors to produce impactful web and social content that truly shifts the needle. Today, we dive into their journey from freelance life to agency ownership, the importance of building a healthy on-set culture, and what it's like to navigate an agency acquisition while staying true to your core values.
Chapters
00:00 Introduction to Tiny Studios
07:00 The Journey from Freelancer to Company
13:56 Building a Team and Company Structure
19:57 Navigating Client Expectations and Budgeting
29:02 Lessons Learned and Future Aspirations
29:48 Building Through Word of Mouth
34:25 Navigating Gender in the Industry
37:47 Creating Inclusive Spaces for Filmmakers
41:06 Challenging the Burnout Mentality
49:29 Understanding Client Value Propositions
53:42 The Journey of Acquisition and Integration
01:04:37 Building a Pipeline for Success
01:06:55 Navigating the Acquisition Process
01:09:59 The Value of B Corp Certification
01:16:00 Preparing for B Corp: A Guide for Businesses
01:21:04 The Importance of Documentation and Processes
01:25:01 Final Thoughts and Future Directions
01:30:02 Outro
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this conversation, Andrei from Tone Films shares his journey of starting a videography business during the pandemic, the challenges he faced, and the strategies he employed to grow his company. He discusses the importance of SEO, building a reliable team of videographers, and the creative processes involved in producing high-quality content. Andrei also reflects on his aspirations for the future, including a potential transition into accounting and the importance of work-life balance.
TIMESTAMPS
00:00 The Birth of Tone Films
03:08 Learning the Videography Trade
05:43 Expanding the Business
09:03 Building a Reliable Team
12:09 The Importance of SEO
14:56 Vetting Videographers
17:47 Editing and Delivery Process
21:00 Creative Projects and Pre-Production
23:48 Communication and Client Relations
27:09 Future Aspirations and Career Transition
46:43 Reflecting on Life and Happiness
49:06 Balancing Work and Personal Life
51:37 Daily Routines and Time Management
54:03 Exploring Career Paths and Future Aspirations
57:06 The Challenges of Live Production
01:00:08 Building a Business and Future Ventures
01:03:41 Outro
🎙️ About Our Guest
Andrei Tone
Founder & Creative Director — Tone Films
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode, we sit down with Noam Shalev, founder of Highlight Films, to discuss a side of the production industry few get to see. Based in Israel, Noam’s team handles everything from high-end corporate shoots to gritty news coverage in active conflict zones. We dive into what it really means to be a "fixer" , how remote production technology has allowed directors in LA to direct crews in Tel Aviv , and the massive logistical pivot Noam’s company made on October 7th—shifting from seven corporate productions to managing 15 news crews overnight. Noam also opens up about the emotional toll of documenting history , the safety protocols required when filming under fire , and why, despite the chaos, he refuses to leave.
Timestamps
00:00 - Intro
00:21 - From Doc Filmmaker to "The Fixer"
02:08 - Defining the Role: What does a Fixer actually do?
02:45 - How COVID changed remote production forever
07:17 - Why Noam started doing corporate work
11:09 - October 7th: Pivoting from corporate shoots to war coverage overnight
15:56 - Safety Logistics: Walkie-talkie apps and missile alerts
17:22 - Storytime: Hiding tapes in underwear in Iraq
20:55 - The emotional toll of interviewing survivors
34:55 - The impact of political instability on the tech sector
37:40 - Managing a business when staff are called to reserve duty
43:12 - Why stay? The pull of "Home" vs. moving to LA
47:51 - "Real Chaos": Why cameras are treated like weapons
50:47 - Building a reputation without advertising
56:01 - Protecting the business: Deposits and spotting bad clients
1:05:40 - Closing thoughts
🎙️ About Our Guest
Noam Shalev
Founder & Creative Director — Highlight Films
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
Welcome to Season 6 of Creators Grab Coffee! To kick off 2026, we’re joined by one of our OG guests—Chris Stasiuk from Signature Video Group. Chris is celebrating 16 years in business, and in this episode, we go deep into what it actually takes to survive and thrive for nearly two decades in the creative industry.
Chapters
00:00 Celebrating Six Years of Podcasting
02:58 Reflecting on Business Growth and Goals
06:07 Maintaining Momentum in Business
09:02 The Importance of Marketing and Content Creation
11:59 Navigating Business Challenges and Scaling
15:10 The Role of Freelancers and Partnerships
17:53 The Impact of Goal Setting and Manifestation
33:32 Trusting the Process
36:56 Navigating Client Loss and Diversification
39:27 Maintaining Client Relationships
42:36 Maximizing Content Value
43:39 The Impact of Generative AI on Content Creation
49:35 AI as a Tool for Creatives
52:11 The Future of AI in Creative Industries
🎙️ About Our Guest
Chris Stasiuk
Founder & Creative Director — Signature Video Group
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.
Timestamps
00:00 — Intro
02:18 — Jon returns: The Hat-Trick Episode 
07:25 — From trend-chasing to client-value
11:33 — Understanding real business challenges
18:32 — Outbound vs. inbound sales realities
27:47 — The new bar for “good enough” in marketing
33:59 — Adapting in tough economic times
41:07 — The isolation of being a creative business owner
52:16 — Enter: Vertical dramas
55:10 — Hiring the right team + not doing it all yourself
1:04:27 — Staying ahead of industry shifts
1:25:17 — What’s next for Jon & the future of CV 
1:26:40 — Sign-off
🎙️ About Our Guest
Jon Corbin
Founder & Creative Director — Corbin Visual
Toronto-based creative agency specializing in video strategy, branded content & next-gen storytelling formats.
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov speak with Amr Khani, founder and creative director of AK Films, a Dubai-based production company operating at the intersection of high-end corporate and creative work.
Amr shares how he built a successful production house in one of the world’s most competitive creative markets, what it’s like running shoots in the UAE, and how Dubai’s film landscape has shifted from cinema to corporate over the past decade. He also dives into the realities of pricing, international collaboration, and why strong systems matter as much as creative talent.
Topics Covered:
00:00 – Intro & background of AK Films
05:00 – How Dubai’s film scene evolved over the last decade
10:00 – The decline of film festivals & rise of corporate media
15:00 – Industry diversity in the UAE
17:00 – The reality of competition and pricing in Dubai
25:00 – Why most clients are international
31:00 – How AK Films structures its in-house and freelance teams
36:00 – Scaling to a 7-person production company
41:00 – Finding the right time to hire permanent staff
47:00 – Client education and self-sabotage in production
49:00 – Inbound vs outbound lead generation
52:00 – Long-term goals and returning to filmmaking
Key Takeaways:
- Dubai’s production market is booming — but competition is relentless.
- The corporate sector has overtaken cinema as the main driver of production work.
- Strong business systems and communication protect creative integrity.
- Local partnerships are essential for foreign productions due to legal structure.
- Balancing creative ambition with sustainable operations is the key to long-term success.
🎥 Guest:
Amr Khani – Founder & Creative Director, AK Films
📍 Based in Dubai, United Arab Emirates
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, Dario Nouri sits down with N’tchidjè Doumbia, founder and creative director of Great Things Studios, a Montreal-based video production company known for its cinematic commercial and corporate work.
N’tchidjè shares his journey from music videos to full-scale agency operations, the growing pains of scaling, and how his company maintains creative quality while managing client expectations and large-scale productions. The conversation digs into leadership, team culture, and how the best studios evolve from purely creative shops into strategic, relationship-driven businesses.
Topics Covered:
00:00 – Intro & background of Great Things Studios
05:00 – The shift from creative to strategic production work
09:00 – Managing big clients and keeping creative control
14:00 – Why relationships drive long-term agency success
19:00 – How to scale a team without losing culture
25:00 – Leadership lessons and defining your company vision
33:00 – Balancing artistry with operational systems
41:00 – Reinvesting profits into talent and technology
46:00 – The creative risk of saying “no” to bad projects
50:00 – Montreal’s evolving production landscape
Key Takeaways:
- Building a scalable studio requires structure, not just creativity.
- Strong client relationships are your most valuable business asset.
- Leadership means trusting your team and protecting creative integrity.
- Knowing when to say no is crucial for brand longevity.
- The Montreal video scene is diversifying fast, offering global opportunity.
🎥 Guest:
N’tchidjè Doumbia – Founder & Creative Director, Great Things Studios
📍 Based in Montreal, Canada
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee dives into the business of video production, featuring candid conversations with production company founders and filmmakers across the globe about scaling, leadership, and creative strategy.
👇 Follow & Subscribe:
Website – https://creativesgrabcoffee.com
Instagram – https://instagram.com/creativesgrabcoffee
LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov sit down with Kris Simmons, founder and CEO of 6 STRONG MEDIA, a U.S.-based corporate video production agency headquartered in Chattanooga, Tennessee.
With more than 280 vetted camera crews across the U.S., Kris has built one of the most operationally tight networks in the industry. He shares how 6 STRONG MEDIA maintains local presence in every major market, manages pricing consistency, vets freelancers, and protects margins while scaling sustainably.
Topics Covered:
00:00 – Intro & 6 STRONG MEDIA overview
05:00 – Building a 280-crew national network
08:00 – How to vet freelancers & build trust remotely
13:00 – Freelancers vs production companies – who to partner with
16:00 – Rates, value perception & industry ego
20:00 – Budget pressures & short-term thinking in production
25:00 – Insurance & legal bottlenecks on corporate shoots
29:00 – Process improvement & client communication
38:00 – Running a true family business with defined roles
48:00 – Margins and pricing strategy for sustainable growth
Key Takeaways:
- Why success in production is about systems, not just creativity
- How to build a national crew network that feels local to clients
- The importance of pre-negotiated rates and expectations
- Why clear processes protect profit and culture simultaneously
- The difference between running a creative studio and a scalable agency
🎥 Guest:
Kris Simmons – Founder & CEO, 6 STRONG MEDIA
📍 Based in Chattanooga, Tennessee
🎧 Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, bringing together studio owners, producers, and directors from around the world to discuss growth, operations, and creativity in the industry.
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov talk with Ana Rosales, founder of AVR Media Group, about her journey building a thriving video production company in Florida. We unpack the realities of scaling a production business — managing clients, leading a team, maintaining creative quality, and overcoming industry biases — all while staying grounded in your creative vision.
Topics Covered:
00:00 – Introduction & origin story of AVR Media Group
07:40 – Scaling challenges and leadership growth
15:00 – Client communication & expectation management
27:30 – Balancing creativity and profitability
39:20 – Building trust and long-term partnerships
48:00 – Shaping the future of women-led production
Key Takeaways:
• Why clear client education prevents 90% of project friction
• How to build a sustainable production pipeline that supports creative integrity
• The role of leadership in developing culture and accountability
• Why representation and inclusivity matter in production hiring
• How to future-proof your video business through relationship equity
🎥 Guest: Ana Rosales – Founder, AVR Media Group
🎧 Hosts: Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee: Creatives Grab Coffee explores the business of video production — featuring agency founders, filmmakers, and producers who share tactical insights on creativity, operations, and scaling production companies worldwide.
👇 Follow & Subscribe: Website – https://creativesgrabcoffee.com Instagram – https://instagram.com/creativesgrabcoffee LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, we sit down with Manuel Izquierdo, founder of Mi Media Production, a Miami-based video production company specializing in corporate and commercial work. We unpack the evolution of small production companies — from solo freelancers to fully fledged creative studios — and dive deep into how modern filmmakers are balancing business growth, creative integrity, and emerging AI tools in their workflow.
Topics Covered:
00:00 – Intro & on-set culture
08:00 – The evolution of video businesses
16:00 – Freelance to founder: building Mi Media Production
22:00 – Balancing business and creativity
39:00 – How AI is changing storyboarding & pre-production
46:00 – The Miami production market
56:00 – Future of corporate & commercial video
Key Takeaways:
• Why steady growth builds character, not ego
• How to manage creative standards while scaling operations
• Practical AI tools for storyboarding, previs, and voiceovers
• The shift toward localized production support networks
• Navigating today’s changing corporate video landscape 🎥
Guest: Manuel Izquierdo – Founder, Mi Media Production 📍 Based in Miami, Florida
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production.
TIMESTAMPS:
00:00 - Episode Introduction and Guest Welcome
02:19 - Guest Bio: Israel Bonequi from IND Films
03:22 - Lessons from being a generalist in creative services
07:25 - How clients perceive value in video production
10:01 - Client education tax: the hidden cost of cutting corners
14:36 - Transitioning to video specialization and pricing challenges
19:06 - Raising rates and overcoming mindset barriers
21:44 - The reality of difficult clients and nonprofits
23:04 - Asking “why” to uncover true client goals
25:38 - Turning single projects into long-term campaigns
27:57 - IND Films’ focus on medical and industrial video production
32:44 - Niching down and growing through organic opportunities
36:19 - Digital marketing: shifting from Google Ads to LinkedIn
42:21 - Building a new Montreal studio for virtual production
47:41 - The cost, process, and challenges of studio construction
52:01 - Soundproofing lessons for production spaces
55:17 - Balancing family businesses and shared spaces
57:16 - Future growth plans for IND Films
58:27 - Closing remarks and invitation to visit IND Films
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In Episode 101 of Creatives Grab Coffee, we’re joined by Julian Tillotson, founder of INDIRAP (Chicago), to talk about why video alone isn’t enough. Julian breaks down how businesses can build a full content ecosystem, why “going viral” is not a strategy, and how educating clients on ROI is the real key to long-term success. We also dive into the debate of niching vs. staying generalist, the dangers of so-called marketing “gurus,” and what it really takes to build sustainable client relationships in the video production industry. Whether you’re a marketer, creative entrepreneur, or production company owner, this episode is packed with insights to help you scale smarter, diversify your client base, and deliver content that actually drives results.
TIMESTAMPS
00:00 – Episode introduction and sponsor shoutouts
02:18 – Guest welcome: Julian Tillotson from INDIRAP
03:11 – The shift in content marketing: video isn’t enough
06:15 – Breaking down the content funnel (top, middle, bottom)
10:36 – Why client education matters for ROI
12:56 – The myth of going viral in today’s landscape
14:53 – How video companies can become strategic partners
17:25 – Repurposing video into multiple deliverables
19:28 – Why distribution and platform optimization are critical
21:46 – Educating clients through quarterly check-ins and content
23:52 – Building a personal brand with LinkedIn and YouTube
27:23 – LinkedIn strategy vs. Instagram engagement
32:06 – Cutting through industry noise and staying top of mind
34:16 – Time management, scaling, and building strong teams
39:09 – Avoiding burnout with systems and organization
45:34 – Expanding services into paid ads and distribution
49:55 – Measuring ROI: getting real results from video campaigns
53:24 – Choosing clients carefully: why not all money is good money
56:03 – Risks of offering paid ads without experience
59:38 – The importance of long-term brand awareness campaigns
1:01:02 – Fighting back against charlatans in the industry
1:04:17 – The niching debate: generalist vs. specialist approaches
1:09:42 – Retaining clients long-term by understanding their needs
1:13:29 – Diversifying industries to stay resilient in uncertain times
1:18:45 – Calling out fake marketing gurus and iPhone agencies
1:19:35 – Closing thoughts and wrap-up
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
WE DID IT! 100 episodes of Creatives Grab Coffee! 🎊 Join Dario Nouri and Kyrill Lazarov as they reflect on their 5-year podcast journey, from sweating it out in a hot condo during the pandemic to becoming a well-oiled machine. In this milestone episode, they dive deep into the biggest topics that shaped the video production industry over the past year.
Timestamps:
00:00 - Intro & Episode 100 Celebration
02:18 - The 5-Year Podcast Journey
03:48 - How We Got More Consistent
05:09 - The Time Investment Reality
06:13 - Posting Schedule Changes
06:55 - Starting a Second Business
08:45 - Partnership Agreements: The Big Topic
10:30 - Business Valuation Reality
14:53 - Partnership Agreement Details
18:13 - Life Insurance for Partners
20:10 - The Difficult Conversations
22:10 - AI in Video Production
24:14 - Dario's Hot Takes on AI
26:04 - Will AI Replace Us?
28:20 - Niching: Case-by-Case Basis
31:03 - The Documentary Midlife Crisis
34:29 - Passion Projects Reality Check
36:30 - B Corp Certification Discussion
37:22 - Business Evaluation Trends
42:23 - Awards as Team Building
44:10 - LinkedIn Strategy Deep Dive
46:56 - Our 2025 Goals 49:01 - Riverside & AI Efficiency
53:14 - Silver Leaf Weddings Story
59:07 - Why Weddings Make Sense
1:02:07 - Multiple Business Management
1:04:31 - Project Satriali's Edit Shop
1:07:15 - Organizing & Backing Up Everything
1:17:42 - Finding New Freelancers Challenge
1:19:45 - Cutting Costs & Storage Solutions
1:25:12 - Advice for Starting a Podcast
1:27:20 - Thanks & See You Next Time
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this episode of Creatives Grab Coffee, Ben Amos from Innovate Media and Engage Video Marketing shares his journey from high school media teacher to agency owner, coach, and published author. Ben dives deep into the importance of video strategy, explaining how producers can elevate client outcomes by focusing beyond just production. He breaks down his signature seven-part video strategy framework, discusses how to incorporate strategic thinking into sales conversations, and explains how his retainer model works with select clients. Whether you’re running a corporate video agency or freelancing, this episode is packed with insights to help you grow your business through smarter, more strategic content.
TIMESTAMPS
00:00 – Episode Introduction and Guest Welcome
03:05 – Ben’s transition from teaching to video production
06:45 – Launching Engage Video Marketing and the podcast
08:30 – The pivotal moment that sparked a strategy-first mindset
14:00 – Ben’s 7 elements of effective video strategy
21:10 – Strategy vs. production vs. management: the Venn diagram
27:45 – Why Innovate Media avoids paid ad management
34:16 – How to approach B2B vs B2C clients strategically
42:51 – What makes a video retainer model actually work
59:52 – Coaching and mentorship for video producers
1:06:07 – Ben’s future goals and closing thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.
TIMESTAMPS
00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw
03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution
05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID
07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure
11:03 – Scaling Challenges: Broken Systems and Need for Strategy
15:55 – HeeHaw’s USP: Hybrid Live Action and Animation
17:26 – Growing Pains: Management, Hiring, and Team Structure
23:54 – Shifting from Generalists to In-House Specialists
25:03 – Finding Their Niche: Playful Brands and Creative Focus
29:25 – Future Growth Pillars: Hybrid, VFX, Experiential Content
33:36 – Adapting to Economic Shifts and Boutique Studio Rise
35:38 – No Retainers? Surviving in a Project-Based Model
37:24 – Outbound Sales with a Lead Gen Partner
43:06 – Inflation, Budget Cuts, and Losing NGO Work
46:01 – Competing on Value: Scale, Quality, and Trust
47:53 – Pricing Strategy and Balancing Internal Teams
52:38 – U.S. Expansion, IP Projects, and Future Vision
56:27 – Why It’s Called “HeeHaw”
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast
On episode 97 of Creatives Grab Coffee, we sit down with Rodrigo from Republic24, based in Monterrey and Mexico City, for an inside look at building a sustainable video production company in Latin America. Rodrigo shares his journey from film school to founding Republic24 over a decade ago and discusses how he grew the company without loans, relying on organic growth, smart hiring, and an unwavering belief in Google Ads as a lead-generation tool.
We explore his strategic expansion into industrial video content, how his team has tapped into cross-border collaborations with U.S. clients, and why niching down into B2B content has been a cornerstone of their success. Rodrigo also opens up about building a strong internal company culture, his cautious approach to scaling, and plans for a third location in Guadalajara.
TIMESTAMPS
00:00 – Episode Introduction and Sponsors
02:18 – Guest Welcome: Rodrigo from Republic24
02:53 – Rodrigo’s journey from film school to starting Republic24
03:30 – Why expanding from Monterrey to Mexico City was essential
05:03 – Early lessons: making videos vs. selling video services
06:36 – From solopreneur to building a growing team
08:30 – How Google Ads fueled Republic24’s early growth
11:26 – Why Rodrigo still manages his Google Ads personally
14:41 – Targeting U.S. clients for shoots in Mexico
16:44 – Positioning as an English-speaking production partner in Mexico
17:17 – Niching into industrial and manufacturing videos
18:56 – Why industrial video is overlooked—and profitable
20:29 – Google vs. Meta vs. LinkedIn: what works for B2B
24:49 – LinkedIn’s underuse in Mexico
28:15 – Why Rodrigo never took out loans to build Republic24
30:03 – Budgeting growth through calculated hiring
32:32 – Hiring contract roles with long-term potential
35:15 – First key hires: editor and sales/admin assistant
36:49 – Building a positive workplace culture
37:59 – Activities that create a happy, loyal team
40:25 – Team loyalty through the pandemic
43:02 – Corporate video demand during and after lockdown
44:47 – Sales strategy: all inbound, no cold calls
45:39 – Risks of relying solely on Google Ads
47:19 – Nurturing past clients through personalized messages
50:34 – Future plans: expansion into Guadalajara and U.S. client growth
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast #mexico #mexicovideo #videoproductionmexico
On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.
TIMESTAMPS:
00:00 – Episode Introduction and Sponsors
02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds
02:39 – Zach’s journey from restaurants to video production
03:33 – Inspiration behind his first documentary project in Italy
04:59 – How his passion for local food led to filmmaking
07:40 – Lessons from self-funding and editing his first film
08:42 – Launching One Hundred Seconds and early business model
10:38 – Building a portfolio through low-budget projects
12:41 – How accessible gear shaped early career growth
13:37 – Learning lighting through client demands
14:59 – Finding a niche: helping real people shine on camera
17:51 – Challenges of low-budget commercial productions
20:28 – Why Lapse Productions avoids time-lapse projects
22:58 – Partnering with other companies for large projects
24:43 – Zach’s passion for authentic human stories
25:47 – Working with B Corps and niche industries in Portland
30:32 – The process and challenges of becoming a B Corp
34:29 – Sourcing equipment locally vs. buying online
35:24 – Business benefits of B Corp certification
37:12 – Restaurant industry skills that translate to production
40:33 – Client management parallels between restaurants and production
41:23 – Editing as a parallel to cooking and creative process
42:04 – From small team to solo: Zach’s company evolution
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Anthony Madani from Up Media (Vancouver, Canada) discusses his journey from animation into video production, and shares strategic insights on how focusing on healthcare and technology niches has accelerated his business growth. Anthony dives deep into the process of becoming a certified B Corporation, highlighting how aligning with purpose-driven initiatives and social impact projects attracts ideal clients. He also explores effective client communication, using detailed proposals and case studies to win trust, along with the value of reciprocity-driven networking. Additionally, Anthony reflects on the role of AI in video production, emphasizing its potential as a powerful tool rather than a threat. This episode provides actionable advice and valuable perspectives for filmmakers and marketers aiming to sustainably grow their video production businesses.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:38 - Guest Bio: Anthony Madani from Up Media
02:46 - Anthony’s journey from animation to video production
04:38 - Early experiences and the shift from passion projects to corporate work
07:01 - The importance of exploring diverse industries when starting out
07:57 - Niching into healthcare and technology sectors
08:46 - Positioning as an industry expert without limiting new opportunities
10:20 - Using targeted case studies to attract ideal clients
14:39 - Organic process of identifying and growing a niche
15:48 - Advantages of becoming a Certified B Corporation (B Corp)
17:39 - The in-depth process and benefits of obtaining B Corp certification
23:45 - How being a B Corp impacts lead generation and client relationships
26:24 - Strategic approach to selecting ideal client leads
27:56 - Creating effective case studies to showcase results and expertise
31:36 - Importance of thoughtful, detailed proposals over rushed quotes
41:42 - Benefits and strategies for creating behind-the-scenes content
44:41 - Effective networking tips and building genuine reciprocity
54:24 - Leveraging AI to enhance video production quality and efficiency
01:07:16 - Future vision for Up Media and operational improvements
01:09:40 - Strategies for managing client delays and keeping projects on track
01:20:46 - Importance of clear proposals and transparent client communication
01:27:31 - Origin story behind the name “Up Media”
01:28:55 - Closing Remarks and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Mark Currie from Chocolate Films (London, England) shares his journey of building a uniquely impactful video production business through strategic growth and meaningful community engagement. Mark discusses how Chocolate Films scaled organically over two decades, balancing commercial projects with creative social initiatives like filmmaking workshops and their ambitious “1000 Londoners” project. He offers insights on overcoming growth hurdles, managing a team of over twenty full-time employees across multiple locations, and developing effective internal systems that enhance productivity. Discover how Mark’s commitment to community-driven storytelling and fostering a positive team culture has become integral to Chocolate Films’ sustained success and influence.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:28 - Guest Bio: Mark Currie from Chocolate Films
02:38 - Background on Chocolate Films and its beginnings in London, England
03:35 - Expanding the business to Glasgow and strategic location benefits
05:54 - Insights on gradually opening and growing a second office
10:45 - Advantages of a second location and genuine local presence
14:50 - Company history and early stages of Chocolate Films
16:29 - Growth through various studio spaces and overcoming early challenges
19:14 - Adapting strategically to major industry shifts and new technologies
25:03 - Building a large in-house team and navigating growth stages
30:57 - “1000 Londoners”: A creative community storytelling initiative
36:55 - Running impactful filmmaking workshops for schools and community groups
39:09 - Systems and processes for managing a large team and diverse projects
41:19 - Workshop outreach and community engagement strategies
43:53 - Lessons learned from scaling to 20+ employees
48:36 - Developing effective communication and management systems
57:48 - Preventing bureaucracy and maintaining agility as the team grows
01:01:03 - Importance of fostering an open, communicative company culture
01:05:35 - Using passion projects to drive team creativity and client interest
01:11:56 - Effective sales strategies and relationship-building for growth
01:16:47 - The value of personal connections and client communication
01:16:47 - Origin of the name “Chocolate Films”
01:18:45 - Final thoughts and conclusion
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Steve Smith from Savvy Productions (Salt Lake City, Utah) shares his inspiring journey of building a successful and innovative video production company. Steve reveals the creative risks he took, from crafting elaborate props and unique sets to constructing his own dedicated production facility. He emphasizes the importance of maintaining strong client relationships, leveraging awards for client retention, and adapting to industry shifts with a positive, forward-thinking mindset. Discover valuable insights on navigating business growth, overcoming creative and financial hurdles, and why continuous experimentation is vital for staying ahead in the evolving video production landscape.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:28 - Guest Bio: Steve Smith from Savvy Productions
03:04 - Steve’s early career and industry transition experiences
06:30 - Finding a unique niche in prop and set building
08:00 - Challenges and successes with creating specialized props
12:57 - Understanding Salt Lake City’s video production market
15:21 - Balancing client projects and collaborating with ad agencies
16:27 - How Savvy Productions budgets and quotes for creative props and sets
18:51 - Navigating budget uncertainty in custom creative projects
21:51 - Leaving a job of 13 years to start his own business
25:31 - Overcoming fears and discomfort in entrepreneurship
28:35 - Transitioning smoothly from employee to business owner
34:34 - Why business owners need to remain hands-on
36:37 - Maintaining positive team culture and motivation
40:01 - Building a custom studio space from scratch
45:20 - Navigating the financial aspects of building a production studio
47:49 - Lead generation strategies: SEO, referrals, and repeat clients
51:02 - Exploring the value of Google Ads for video production
56:07 - Effectiveness of social media vs. SEO for video production companies
58:43 - The importance of industry awards for client retention
01:02:32 - How awards can differentiate your production business
01:08:23 - Steve’s future vision and adapting to AI in production
01:18:45 - Closing Thoughts and Conclusion
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Grant Jamison from Lift Video Production (Melbourne, Australia) shares practical insights on how niching down into the transport and logistics industry accelerated his business growth. Grant discusses his journey from navigating early pandemic challenges to building strategic relationships that secured long-term clients. He highlights effective LinkedIn outreach strategies, the importance of consistent marketing, and the power of creating specialized content that resonates deeply with target audiences. This conversation offers valuable lessons for filmmakers and marketers looking to leverage niche expertise, enhance their client communications, and sustainably scale their creative business.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:27 - Guest Bio: Grant Jamison from Lift Video Production
04:07 - Overcoming business challenges during the pandemic
05:10 - Landing the first major client and growing through referrals
07:46 - Managing client relationships and gradually increasing pricing
10:34 - Navigating price adjustments with long-term clients
13:05 - Implementing project management fees and pricing structures
16:16 - Niching down in the transport and logistics industry
19:34 - Becoming an industry expert by understanding client pain points
20:41 - Navigating conflicts with competitor clients within a niche
25:30 - How niching simplifies targeted marketing
33:38 - Importance of tracking business metrics and client data
37:33 - Effective LinkedIn strategies for cold outreach
41:04 - Building genuine connections through networking
46:31 - Growing a small but specialized production team
47:00 - Using LinkedIn consistently to drive business leads
56:52 - Creating monthly recaps and leveraging behind-the-scenes content
59:59 - Newsletter strategy for staying top-of-mind with clients
01:02:28 - Developing retainer-like video packages for stable revenue
01:06:49 - Closing advice on experimenting and finding your niche
01:08:03 - Final thoughts and conclusion
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
00:30 - Guest Bio: Chris Kitchen from KGB Productions
00:43 - Getting started in action sports filmmaking
02:09 - Transitioning from ski films to commercial video production
05:06 - Leveraging relationships and targeted outreach to build clientele
07:21 - Strategies for business development and marketing outreach
10:02 - Expanding your niche without losing your creative passion
13:28 - Balancing direct clients versus ad agency relationships
16:30 - Updating the website to attract new business and opportunities
21:32 - Tips for growing and expanding within your niche
23:52 - Importance of passion projects for portfolio development
27:26 - Team structure and managing freelance crews
31:21 - Navigating a partnership split amicably
34:39 - Managing client relationships during a business transition
38:18 - Ethical freelancing and respecting production company relationships
41:36 - Balancing client demands with business growth
45:01 - Transparency in budgeting and client communications
51:15 - The hidden costs of pitching and creating project proposals
55:49 - Long-term vision for KGB Productions and future goals
56:53 - Reflecting on passion, motivation, and longevity in filmmaking
01:02:28 - Closing remarks and key advice for aspiring filmmakers
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Arni Thor Jonsson from Republik (Iceland) dives into the intricacies of video production, documentary filmmaking, and running a creative business in Iceland. Arni shares his unique journey from growing up immersed in his father’s pioneering production company to founding Republik with his brother, highlighting the lessons learned from working with international crews and navigating unpredictable conditions. Discover valuable insights on balancing commercial work with long-format documentaries, managing creative partnerships, and overcoming production challenges like unpredictable weather and tight budgets. This conversation is packed with practical advice and inspiration for marketers and filmmakers aiming to thrive in competitive, specialized markets.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:19 - Guest Bio: Arni Thor Jonsson from Republik
04:26 - Growing up in a family-run production business
08:09 - Starting Republik and transitioning to independent projects
10:07 - Navigating from commercials to documentaries and long-format content
12:11 - Insights from buying out a business partner
16:01 - Understanding the video production scene in Iceland
19:37 - Standing out creatively in a competitive market
22:23 - Navigating challenges of filming in unpredictable weather conditions
27:13 - Overview of Iceland’s corporate video industry
31:09 - How freelance filmmakers are shaping Iceland’s video market
34:16 - Experience working with Kanye West on a music video shoot
36:46 - Republik’s future ambitions in long-format filmmaking
38:41 - Returning to school to enhance documentary filmmaking skills
43:58 - The importance of impartial storytelling in documentaries
47:15 - Creating and selling original TV series to networks
49:01 - Managing and collaborating with Republik’s roster of directors
57:46 - Origin of the name “Republik”
59:00 - Closing Remarks and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany's leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world.
We explore Peter's approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.
Timestamps
00:00 - Episode Introduction and Sponsor Messages
02:19 - Guest Bio: Peter Schells from Al Dente Entertainment
03:30 - Peter’s journey from TV acquisition executive to founding Al Dente Entertainment
04:22 - The story behind naming Al Dente Entertainment
05:57 - Transitioning from TV production to entrepreneurship
07:52 - Challenges of managing business and sales
09:42 - Strategies for acquiring new corporate clients
14:15 - Modern methods for maintaining client relationships
17:46 - Creating viral corporate videos
19:57 - Overcoming hardships in video production business
21:24 - Growing from solo entrepreneur to a 20-person team
23:34 - Building and sustaining a strong creative team
27:19 - Humor as a unique niche in corporate video production
29:53 - Pitching humorous content to corporate clients
32:46 - Creating humor that resonates globally
34:26 - Employer branding trends in Germany
37:09 - Navigating competitive markets in corporate video
40:24 - Pricing strategies and client negotiation
43:41 - Benefits of entering video production awards
49:02 - Exploring corporate video awards like Cannes
49:58 - Reflecting on company legacy and vision
52:45 - Episode closing remarks
53:45 - Outro and podcast information
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee (#88), we sit down with Mike De Robbio from Pickle Pictures (South Melbourne, Australia) to dive into the realities of growing a video production business. Mike shares how adaptability played a key role in scaling his company, the importance of genuine sales outreach, and why SEO is both a powerful tool and a long-term investment. We also discuss managing cash flow, building strong client relationships through clear communication, and the challenges of running a lean, scalable operation. If you’re looking for practical insights on navigating the business side of video production, this episode is packed with valuable takeaways!
TIMESTAMPS
00:00 - Introduction and episode welcome
02:19 - Meet Mike De Robbio from Pickle Pictures
02:35 - How Mike got into video production
03:50 - The unexpected start of Pickle Pictures
05:20 - Transitioning from producer to business owner
07:55 - Learning every role in video production
09:10 - Why having a well-rounded skill set matters
11:27 - The importance of communication in video production
14:10 - Handling last-minute changes and tight deadlines
15:48 - How Mike’s background in hospitality shaped his work ethic
17:16 - Problem-solving on set: Staying calm under pressure
19:55 - Avoiding production disasters and staying prepared
23:01 - The solo operator model: Running a lean production business
26:17 - Balancing efficiency with quality in small crews
28:22 - Working with marketing agencies as video partners
31:08 - Sales as a creative: Learning how to sell video services
32:16 - The reality of client retention and business cycles
35:37 - Effective outreach strategies: Cold emails vs. networking
39:11 - Being conversational, not salesy, in outreach
44:14 - SEO vs. direct sales: What’s changed over the years
46:10 - The risks of relying too much on SEO
48:55 - Diversifying lead generation: SEO, ads, social, and outreach
53:40 - Why you should never rely on one big client
55:33 - Learning from early business mistakes
57:07 - Running a lean, scalable video business
59:58 - The challenge of balancing editing and business growth
1:04:22 - Managing cash flow: Why upfront payments matter
1:06:33 - The emotional rollercoaster of running a business
1:10:05 - Setting clear expectations with clients
1:13:07 - The importance of intro calls and filtering leads
1:17:46 - Adapting to different client personalities and work styles
1:26:28 - The origin of the Pickle Pictures name
1:30:35 - Final thoughts and where to find Pickle Pictures
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Alden Wood from Tower 3 Productions from Jackson, Wyoming shares valuable insights into running a successful video production business in a small market. Alden discusses her journey from corporate TV production to establishing one of Wyoming’s leading commercial and wedding video companies. Discover how she overcame early challenges around confidence and pricing, her strategies for staying competitive, and why building a strong freelance network is key for scaling efficiently. Perfect for marketers and video professionals aiming to succeed in smaller markets.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:28 - Guest Bio: Alden Wood from Tower Three Productions
05:30 - Building a Production Company in a Small Market
11:10 - Early Challenges: Overcoming Confidence and Pricing Obstacles
14:09 - Developing Essential Sales Skills in Video Production
19:02 - How Video Calls Have Transformed Client Meetings
26:39 - Competition and Pricing in Small Markets
33:08 - The Truth About Camera Gear and Client Perceptions
39:29 - Experiences as a Woman-Owned Production Company
47:02 - Balancing Weddings and Corporate Video Services
52:20 - Challenges of Marketing Weddings vs Corporate Services
55:19 - Lessons Learned: Confidence and Valuing Your Services
01:02:55 - Expanding Regionally and Leveraging SEO
01:05:24 - The Story Behind “Tower Three Productions”
01:07:27 - Closing Remarks and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to create cohesive experiences across various touchpoints.
Timestamps
00:00 - Episode Introduction and Guest Welcome
02:19 - Guest Bio: Ant Darvill from 77 Productions
02:39 - From Consulting to Buying a Production Company
07:15 - How Ant Bought 77 Productions from an Ad Agency
12:19 - Navigating the Client Transition after Acquisition
17:34 - Valuing a Video Production Company: Key Insights
29:45 - Major Changes Made Post-Acquisition
32:48 - Important Lessons Learned as a Business Owner
37:19 - Managing Client Expectations and Setting Boundaries
50:54 - Aligning Client Goals with Effective Communication
53:57 - The Future of Multi-Sensory and Sonic Branding
1:02:28 - Closing Remarks and Episode Wrap-Up
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, we sit down with Ryan Spanger, founder of Dream Engine in Melbourne, Australia, to discuss the long game of running a successful video production business. With over 20 years in the industry, Ryan shares insights on scaling a production company, refining marketing strategies, and the importance of building long-term client relationships. We dive into the power of personal branding, leveraging content like LinkedIn and podcasts, and how to navigate networking authentically. If you’re looking to develop a sustainable video business, this episode is packed with practical strategies and inspiration.
TIMESTAMPS
00:00 – Introduction and sponsor shoutouts
02:19 – Welcoming Ryan Spanger from Dream Engine
02:40 – Ryan’s background and the start of Dream Engine
03:16 – Expanding into podcasting and coaching
04:56 – Common mistakes video businesses make
07:01 – The importance of building a structured marketing system
08:47 – The role of self-reflection in business growth
11:02 – Standardizing video services while adapting to different clients
13:47 – Becoming a trusted advisor to clients
16:24 – The challenge of finding proactive leads vs. relying on referrals
17:32 – Targeting negative intent leads: Finding clients who aren’t actively looking for video
19:26 – The power of working with clients who already want video
21:58 – Networking strategies: How to plant seeds for future leads
23:44 – Finding the right communities to network in
26:30 – The “1000 True Fans” concept for building a loyal client base
29:31 – Playing the long game in business and networking
31:27 – The best content strategies for LinkedIn marketing
35:39 – Why quality posts matter more than frequency
36:39 – Experimenting with video content on LinkedIn
38:06 – The process behind Ryan’s podcast and topic selection
40:41 – The structure of Ryan’s solo podcast episodes
43:22 – The creative benefits of routine and rituals
46:39 – Biggest challenges for Lapse Productions: Sales and lead generation
49:14 – Marketing strategies and building an online presence
52:28 – Overcoming the discomfort of self-promotion
55:34 – How confidence and consistency impact branding
58:34 – Avoiding the trap of comparison in the video industry
01:01:44 – The importance of avoiding regret in business
01:02:20 – Closing questions: How Dream Engine got its name and Ryan’s dream project
01:05:13 – Where to find Ryan and Dream Engine online
01:05:46 – Outro and final sponsor mentions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media (South London) share how their passion for parkour sparked a dynamic video production venture. They discuss overcoming early challenges, investing in cutting-edge gear and efficient post-production workflows, and fostering a supportive team culture rooted in trust and collaboration. Packed with actionable insights for marketers and video professionals, this conversation sheds light on the importance of balancing client expectations with creative freedom—all while delivering standout results that help brands rise above the competition.
TIMESTAMPS:
00:00 - Episode Intro and Sponsor Messages
02:19 - Welcome: Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media
06:10 - Early Days: Freelancing, Gear Choices, and First Big Contracts
15:20 - Parkour Origins: How Action Sports Fueled Their Filmmaking Passion
25:50 - Investing in the Right Equipment: Cameras, Lenses, and Production Tools
32:10 - Server Solutions and Backup Strategies for Seamless Post-Production
42:40 - Building the Team: Hiring Editors, Producers, and Nurturing Growth
56:40 - Balancing Client Expectations with Creative Freedom
01:05:58 - Wrap-Up and Future Aspirations at Rise Media
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Tyler Hendricks from Dark to Light Productions (Idaho) shares how his company carved out a unique niche in nonprofit fundraising videos, delivering high-impact storytelling that drives donations. Tyler discusses the power of results-driven video production, revealing how strategic emotional storytelling at fundraising events can yield significant returns for organizations. He also dives into the challenges of pitching to commercial brands, the importance of understanding a client’s audience, and how niching down has simplified his sales process.
TIMESTAMPS
00:00 - Episode Introduction and Welcome
02:19 - Guest Introduction: Tyler Hendricks from Dark to Light Productions
02:37 - How Dark to Light Productions Found Its Niche in Nonprofit Fundraising Videos
05:06 - The Power of Storytelling in Fundraising Events
07:09 - How Emotional Videos Drive Donations at Nonprofit Events
10:16 - The Impact of Niching Down on the Sales Process
13:20 - Why Results-Driven Video Production Matters
15:38 - Client Retention and the Value of Long-Term Relationships
20:35 - Challenges of Expanding Into Commercial Video Production
23:59 - Pitching to Outdoor Brands and Commercial Clients
27:22 - The Importance of Market Research Before Pitching
32:28 - Why Many Video Projects Fail Without a Clear Marketing Strategy
36:34 - The Changing Landscape of Video Production and Agency Work
40:16 - Small Teams vs. Large Crews: Efficiency in Video Production
44:56 - Union vs. Non-Union Productions: Industry Insights
47:04 - Favorite Types of Video Projects to Work On
50:17 - Researching Clients Before a Pitch: Best Practices
58:50 - Closing Remarks and Where to Find Dark to Light Productions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Margaux Towne, founder of Digital Moxie Studio, shares her journey from acting to filmmaking, building a woman-owned production company, and thriving in a male-dominated industry. We discuss storytelling, scaling a business, landing clients, and the impact of AI on editing.
TIMESTAMPS:
00:00 – Intro & guest introduction (Margaux Towne, Digital Moxie Studio)
01:00 – Margaux’s background: From acting to video production
05:15 – Starting Digital Moxie Studio & building a business
09:30 – Challenges of running a woman-owned video production company
14:20 – Storytelling in video production: Why it matters
19:10 – Sales & networking tips for landing clients
25:05 – Freelancers vs. full-time employees: Scaling a production business
30:40 – How to effectively manage & communicate with editors
37:20 – Industry evolution: The lower barrier to entry in filmmaking
42:10 – The role of AI in editing & production workflows
47:30 – Overcoming on-camera anxiety: Tips for clients & filmmakers
53:00 – Final thoughts & where to find Margaux
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with Greg Cairns, an outdoor adventure filmmaker based in Colorado and Montana. Greg shares his journey from river guiding to creating compelling adventure films, offering unique insights into blending extreme outdoor skills with filmmaking. Learn how Greg turned a passion for the outdoors into a thriving career, the challenges of filming in extreme conditions, and the art of finding and pitching compelling stories. Whether you’re curious about adventure filmmaking or looking for practical tips on breaking into video production, this episode is packed with inspiration and actionable advice.
TIMESTAMPS
0:00 - Intro: Welcome to Creatives Grab Coffee
2:19 - Guest Introduction: Meet Greg Cairns
3:45 - Greg’s Journey: From BMX videos to filmmaking
6:08 - Balancing river guiding with early film projects
7:34 - How outdoor skills translate to filmmaking
11:24 - Challenges of filming in extreme environments
18:00 - Wildlife encounters and managing risk
20:00 - Budgeting and managing productions in harsh conditions
24:15 - Managing a business while being off-grid
37:07 - Greg’s goals for the future in adventure filmmaking
41:20 - How to pitch and fund unique film projects
44:24 - Finding great stories: Greg’s creative process
50:30 - Final takeaways: Why curiosity drives great storytelling
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, we sit down with Samuel Hand, founder of Phalanx Film Co., to explore his entrepreneurial journey in video production. Samuel shares how he transitioned from freelancing to running a full-time business, the challenges of breaking into a new market, and the strategies he uses to secure recurring revenue. We dive into managing client relationships, handling revisions, and the power of niching down for brand clarity. Plus, Samuel discusses the inspiration behind his company’s unique name and how history influences his approach to storytelling.
TIMESTAMPS
0:00 - Introduction to Creatives Grab Coffee
2:19 - Guest Introduction: Meet Samuel Hand of Phalanx Film Co.
3:28 - The Challenge of Collecting Payments from Large Companies
4:50 - Transitioning from Side Hustle to Full-Time Business
7:28 - The Video Production Market in Idaho vs. North Carolina
9:40 - Subscription-Based Video Production for Small Businesses
13:36 - Handling Client Revisions and Setting Boundaries
20:00 - The Role of Contracts in Protecting Your Business
30:31 - Why Samuel Chose Entrepreneurship Over Crew Work
33:53 - Moving to a New Market and Building Local Connections
43:41 - Niching Down: Corporate vs. Wedding Video Production
49:44 - Goals for 2025: Scaling Through Recurring Revenue
57:30 - The Story Behind the Name Phalanx Film Co.
1:00:00 - Closing Thoughts and Takeaways
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In episode 79 of Creatives Grab Coffee, we sit down with Dave Lindsay, founder of Avalanche Studios, a video production company with over 30 years of industry experience. Dave shares his journey from starting as a one-man operation to navigating the highs and lows of the ever-evolving video production landscape. We explore how to maintain client relationships, the role of AI in storytelling, and strategies for building a sustainable business model. Whether you’re a seasoned professional or just starting, this conversation is packed with valuable insights for video creators looking to thrive in a competitive industry.
Timestamps:
0:00 - Introduction to Creatives Grab Coffee and Dave Lindsay
2:19 - Launching Season 5 with Avalanche Studios
3:43 - Dave’s Early Career and Founding Avalanche Studios
6:36 - Splitting from a Business Partner and Going Solo
8:05 - The Evolution of Video Production Technology
12:27 - The Importance of Storytelling Skills in Video Production
13:30 - Embracing AI for Storyboarding and Scriptwriting
14:17 - AI’s Role in Dynamic Videos and Production Efficiency
16:37 - Exploring AI Voiceover Tools and Their Limitations
22:45 - How AI Is Shaping Client Expectations
23:27 - Utah’s Video Production Market and Industry Trends
27:49 - Diversifying Projects in Finance, Tech, and Manufacturing
33:26 - Managing Long-Term Projects Like Documentaries
36:16 - Dave’s Favorite Projects and Creative Preferences
39:54 - Breaking Down Project Types at Avalanche Studios
44:15 - Building Long-Term Client Relationships Through Fun Shoots
52:16 - Maintaining a Lean and Sustainable Team Structure
55:36 - Why Lean Models Ensure Longevity in Video Production
56:53 - Avoiding the Pitfalls of Over-Reliance on One Client
59:09 - Challenges with Retainer Models in Video Production
1:06:10 - Strategies for Staying Relevant in the Video Industry
1:07:45 - Final Thoughts and Lessons from 30 Years in the Industry
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In episode 78 of Creatives Grab Coffee, Dario, Kyrill, and Nicholas Coombes from Bouche Media dive into the evolving landscape of video production. From the challenges of maintaining relevance in a saturated market to adapting to new tools like AI and addressing shifting client expectations, they discuss how video professionals can navigate a rapidly changing industry. The conversation touches on the role of freelancers, the impact of the pandemic on business models, and the growing importance of internal and external video content. Packed with insights and candid anecdotes, this episode offers valuable lessons for both seasoned professionals and newcomers to the industry.
Timestamps:
00:00 Introduction to Creatives Grab Coffee
01:00 Challenges of updating company websites
03:30 Are showreels really for clients or other production companies?
06:00 Nick shares his journey with Boosh Media
09:00 Transitioning from freelancing to starting a company
13:00 The impact of the COVID-19 pandemic on video production businesses
19:00 How this podcast helped Dario and Kyrill overcome business plateaus
23:00 Current trends in video production and client expectations
28:00 AI in video production: Opportunity or threat?
31:00 Navigating client technical issues in virtual productions
33:00 Corporate restrictions on AI tools like ChatGPT
35:00 Deepfake technology and its implications
39:00 Working with sports teams and sponsors in video production
44:00 The role of freelancers in the video production industry
50:00 London’s competitive video production market
53:00 Final thoughts on adapting and thriving in a changing industry
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In Episode 77 of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov welcome Doug Darling of Tripwire Media for an insightful discussion on balancing creativity and business growth. Doug shares how his company navigated post-COVID challenges, emphasizing the importance of lean operations, effective team management, and leveraging tools like productive.io. He also discusses his passion for storytelling, public speaking, and personal development, including his recent ventures into stand-up comedy and preparation for the Global Speakers Academy. Packed with actionable advice, this episode is a must-listen for video production professionals looking to scale their businesses while staying true to their creative roots.
Timestamps
0:00 - Introduction and Sponsors
2:19 - Doug Darling Returns to the Podcast
3:27 - Post-COVID Challenges for Video Production Companies
5:28 - Managing Team Size and Freelance Networks
10:12 - Adopting Lean Business Operations
15:41 - Sales Strategies: Outbound vs. Inbound Growth
20:13 - Delegating Responsibilities and Scaling a Business
24:53 - Founder Dependency and Building Team Autonomy
28:29 - Efficient Project Management Tools: Productive.io vs. Asana
39:40 - Doug’s Public Speaking and Storytelling Journey
46:29 - Stand-Up Comedy and Preparing for the Global Speakers Academy
53:58 - Personal Growth, Business Development, and Staying Motivated
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, we sit down with Rob Kaczmark, founder of Spirit Juice and Behold, two video production companies that serve distinct niches. Spirit Juice specializes in faith-based content, while Behold caters to commercial clients. Rob shares his journey of identifying these unique markets, the challenges of running a dual-brand company, and how his team grew to 25+ members.
Timestamps:
00:00 - Introduction and Meet Rob Kaczmark
02:18 - Spirit Juice and Behold: A Dual-Focused Company
03:00 - Why Separating Faith-Based and Commercial Clients Works
04:00 - Rob’s Faith Journey and Starting Spirit Juice
06:40 - Overcoming Early Challenges in Faith-Based Video Production
10:30 - Growing a Team and Leadership Lessons
14:00 - Finding and Owning Your Niche in Video Production
22:10 - The Impact of a 360-Degree Feedback Review
30:00 - Adjusting to Economic Shifts and Business Growth Strategies
36:00 - The Three Stages of a Successful Video Project
44:00 - Collaborating with Clients for Long-Term Success
49:04 - Fostering Company Culture with Personal Engagement
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry.
Chapters
00:00 - Introduction and The Story Behind the Name
13:25 - From Sales to Marketing to Video Production
16:03 - The Importance of Integrating Video into Marketing Strategies
21:44 - Making Video a Priority in Marketing Campaigns
29:00 - Building Relationships and Working with Legacy Brands
29:29 - Cold Outreach and Building Partnerships
48:28 - Saying No and Aligning with Client Goals
54:52 - Testing and Experimentation in Video Marketing
01:00:24 - Balancing Resources and Time
01:03:37 - The Importance of Networking and Outreach
01:04:23 - The Limitations of Referrals
01:05:43 - Building Genuine Connections and Multiple Touchpoints
01:11:04 - Creative Approaches to Outreach
01:17:39 - Being Proactive and Taking Risks
01:23:27 - Introducing Canada Film Equipment
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, we sit down with Jason Weitz from Left Mind Media, who dives into his journey from early film experiments to founding a company focused on social media video content. Jason shares how his passion for video evolved from high school projects to producing professional content that blends technical precision with creativity. He discusses the inception of Left Mind Media, a company that specializes in creating high-volume, batch content solutions for clients needing consistent social media presence.
Chapters:
00:00 - Introduction and Guest Introduction
02:18 - Background and Founding of Left Mind Media
03:07 - Early Career Journey and Inspiration from Film
04:28 - Transition from Film School Aspirations to Video Production
06:01 - First Freelance Projects and Building a Wedding Video Company
09:29 - Learning Video Production through Challenges in Early Projects
12:18 - Evolution of Editing Tools and Learning through Experience
13:00 - Social Media Content Strategy and 365-Day Content Creation
14:48 - Idea Generation and Challenges with Batch Content Creation
17:39 - Overcoming Client Fatigue in Multi-Day Shoots
20:16 - Shooting and Editing Process for Short-Form Content
22:58 - Tailoring Content for Different Platforms and Audience Engagement
25:37 - Importance of Client Fit and Ideal Business Profiles
28:21 - Challenges of Organic Social Growth vs. Paid Reach
32:05 - Expanding Service Offerings Beyond Social Content
35:28 - Lessons from Testing Content Strategy on Personal Social Media
38:40 - Practical Tools for Automated Posting and Scaling Content
42:00 - Fine-Tuning Posting Schedules and Content Management
46:03 - Navigating Facebook Ads and Platform Compliance Issues
50:14 - Wrap-Up and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with EriK Croswell, founder of Bridge City Media, a Portland-based video production company. Erik shares the accidental origins of his business, which started in 2016 as a side project before evolving into a corporate-focused video production company. He discusses the importance of collaboration in Portland's video production community, detailing how he shares a studio space with another company, enabling synergies between music and corporate video projects.
Chapters
00:00 Introduction
02:18 Erik Croswell’s Background and Company Origins
03:25 Transitioning to Corporate Video Production
04:45 Growth and Challenges of Running a Business
07:16 Collaboration and Sharing Studio Space
09:11 Synergy with Other Production Companies
15:13 B Corporation Certification Process
19:53 Benefits of B Corp for Business Relationships
25:08 Cold Outreach vs. Networking Success
35:33 The B Corp Auditing Process
47:12 Effectiveness of Networking Events
56:58 Conclusion and Erik’s Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry.
Chapters
00:00 Introduction and Background of Spider Video
03:06 Early Days and Evolution of Video Technology
10:19 Memorable Moments on Big Film Sets
14:16 Challenges of Balancing Work and Personal Life
17:39 Corporate Video Production in Halifax
22:04 Data Storage and Archiving Footage
28:30 Building Relationships in the Video Production Industry
34:00 Evolution of Camera and Lighting Equipment
42:53 Buying vs. Renting Equipment
50:39 Managing Multiple Projects and Teams
57:58 Conclusion and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients.
Chapters
00:00 - Introduction to Creatives Grab Coffee
02:18 - Meet Dave Lisowski from Foxal Media
04:30 - The Power of Branded Merchandise in Video Production
08:25 - Challenges and Solutions in Creating Quality Merch
10:56 - Building Client Relationships with Personal Touches
14:25 - Guerrilla Marketing Tactics for Video Production
19:58 - The Value of Good Customer Service
22:02 - Overcoming Client Hesitations and Building Trust
30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses
33:18 - Lessons Learned from Targeting the Wrong Market
37:14 - The Ideal Client for a Niche Video Production Business
43:46 - Crafting a Scalable Business Model in Video Production
51:41 - How Niching Down Fuels Passion and Focus
56:20 - Scaling Your Business Without Overhead
01:02:07 - The Future of Foxal Media: Scaling Through Systems
01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team
01:10:15 - The Pros and Cons of Running a Lean Production Company
01:15:30 - Why Dave Avoids Growing into a Large Production House
01:20:45 - The Benefits of Licensing Systems for Video Production
01:26:30 - Developing a Flexible Business Model for Long-Term Success
01:31:45 - Advice for New Video Production Entrepreneurs
01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today’s competitive digital landscape.
Chapters
00:00 Introduction and Background
04:25 The Challenges of Content Creation and Distribution
09:26 The Importance of a Distribution Strategy
14:03 The Value of Video Marketing
27:03 Dealing with Subcontractor Failures
28:58 Transparency and Problem Solving
33:06 Generating Positive Google Reviews
44:06 Balancing Video Production and Marketing Services
46:17 Collaboration Over Competition 51:19 Mastering Cold Emails
53:15 The Importance of Email Sequences and Response Rates
55:42 Educating Potential Customers through Video Content
57:24 LinkedIn as a Platform for Sharing Successes
01:00:19 The Value of Face-to-Face Interactions
01:05:44 Exploring the Chicago Market
01:08:06 Connect with INDIRAP on Social Media
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Guy Bauer, founder of Umalt, shares his journey from a generalist video production company to a specialized niche agency. He discusses the challenges of choosing a name for his company and the importance of filling a brand name with meaning. Guy also talks about the downfall of his previous production company and the lessons he learned from it. He emphasizes the need to specialize and dominate a niche in order to stand out in the crowded video production industry. He advises against relying on a single whale client and the dangers of pre-billing without doing the work. Accepting pre-bill payments can have negative consequences for video production companies. It can lead to tax liabilities, financial strain, and a loss of creative control. Pre-bill payments can also result in clients changing their project requirements or using the funds for unrelated expenses. It is important to have a clear contract in place and set expectations for how the pre-bill funds will be used. Additionally, it is crucial to say no to bad clients and establish boundaries to maintain a healthy working relationship. In this conversation, Guy Bauer shares insights and experiences about running a video production company. He discusses the importance of having a strong team, finding the right clients, and managing budgets effectively. Guy emphasizes the need to trust your gut instincts when working with clients and to focus on your unique strengths as a video maker. The conversation also touches on the challenges of balancing creative and operational responsibilities and the importance of maintaining healthy profit margins.
Chapters
00:00 Choosing the Right Brand Name
05:27 The Downfall of a Generalist Video Production Company
10:45 The Benefits of Specializing in a Niche
14:48 The Risks of Relying on a Single Whale Client
22:01 Transitioning from Generalist to Specialist
30:41 The Game of Pre-Bill Payments
36:02 The Negative Consequences of Pre-Bill Payments
43:39 Setting Boundaries and Saying No to Bad Clients
57:06 Working with a Spouse in the Business
59:41 Finding the Right Clients: Trusting Your Gut Instincts
01:03:30 Balancing Creative and Operational Responsibilities
01:08:03 Effective Budget Management in Video Production
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick’s story and gain a deeper understanding of the business side of creativity.
Chapters
00:00 Introduction and Background
02:56 The Accessibility and Rise of Video Production
06:08 Challenges of Being a One-Man Band
08:26 Navigating Budget Constraints and Client Expectations
11:15 Building Long-Term Relationships with Clients
21:14 Client Turnover and Adapting to Changing Circumstances
26:21 Navigating Budget Constraints
28:46 The Challenges of Editing
30:37 The Importance of the Right Music Track
36:01 Strategies for Effective Pitching
41:23 Building Trust Through Successful Examples
44:46 Researching Competitors for Tailored Pitches
47:39 Challenges and Rewards of the Video Production Industry
48:03 The Impact of the Pandemic on the Video Production Business
49:00 The Unpredictability of the Video Production Industry
49:38 The Excitement of Not Knowing What the Next Project Will Be
50:06 Securing Funding During the Pandemic
52:15 Tech Regrets and Email Security
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Craig Bass, from Motion Source in Chicago, shares his journey in the video production industry and the decision to focus on corporate, commercial, and nonprofit projects. He discusses the challenges of growing a business and the importance of finding the right balance between growth and personal ambitions.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
Timestamps:
00:00 Introduction and Background
15:47 The Impact of COVID-19 on the Business
32:36 The Fulfillment of Working with Nonprofits 09:16 Taking Over the Business and Balancing Responsibilities
37:31 The Financial Realities of Nonprofit Projects
43:49 Passion Projects and Making Movies
48:05 The Healthcare System and Accessible Healthcare
57:24 Finding Work-Life Balance
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional.
Chapters:
00:05 Introduction and Sponsors
02:18 Guest Introduction
03:05 Chris Leclerc's Background
06:01 Building a Production Company
09:10 Moving to LA and Building a Network
21:17 Life as a Digital Nomad
31:14 Current Projects and Future Goals
32:30 The Role of AI in Video Production
38:59 The Value of Authentic Storytelling
48:02 Passion Projects and Micro Shorts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In this conversation, Tyler Mose from MatchPoint Studio discusses the challenges of scaling a small business and the importance of sales in sustaining and growing a company. He shares his experience in finding and training salespeople, as well as the need for constant outreach and relationship-building. Tyler also talks about the difficulties of pricing projects and the importance of focusing on higher-margin businesses. The conversation also touches on the challenges of working with videographers and the need for a strong work ethic and attitude in the industry. The conversation covers various topics related to the challenges and realities of working in the video production industry. Tyler Mose shares insights on viral marketing, the difficulty of earning a living as a freelancer, the importance of checking one's ego, and the need to find a balance between creative projects and paying the bills. They also discuss the cost of hiring voiceover artists and the challenges of maintaining profit margins in the business. The conversation concludes with a discussion on work-life integration and the importance of avoiding burnout.
Chapters
00:00 Introduction
00:25 The Importance of Sales in Scaling a Business
05:56 The Challenges of Pricing Projects
08:18 Focusing on Higher-Margin Businesses
13:09 Working with Videographers: Attitude and Work Ethic 26:48 The Challenges of Freelancing
27:18 Checking Your Ego in Video Production
29:56 Navigating the Cost of Hiring Voiceover Artists 32:24 Maintaining Profit Margins in the Business
36:53 Work-Life Integration and Avoiding Burnout
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)!
Takeaways
-Starting a business earlier can be a regret for many entrepreneurs
-Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding
-Networking and leveraging professional connections can be crucial for finding clients and growing a business
-Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos
-Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle
-Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity.
-Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients.
-AI is a growing trend that may impact the industry in the future.
-In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms.
Chapters
00:00 Regrets and Starting a Business
13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections
23:26 The Affordability of Equipment and the Importance of Storytelling
28:06 Business Expansion: SEO Strategy and Branded Content
33:44 Challenges of Dealing with Specific Client Requests
46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content
49:13 The Importance of Access in Storytelling
51:42 Adding a Dedicated Social Media Person to Productions
59:18 The Potential Impact of AI on the Industry
01:06:15 The Rise of In-House Content Creation
SPONSORS:
Canada Film Equipment: https://www.CanadaFilmEquipment.com
Audio Process: https://www.Audioprocess.ca 🎵
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
In this conversation, Jeffrey Riley, co-owner of Noble Bison Productions, discusses his experiences working with agencies and the challenges of breaking into the industry. He highlights the benefits of agency work, such as higher budgets and more creative opportunities. Jeffrey also shares his strategies for building relationships with agencies, including follow-up emails and reaching out to new agencies. He emphasizes the importance of having a strong portfolio and suggests taking on passion projects or spec ads to showcase desired work. Overall, Jeffrey encourages filmmakers to be proactive and persistent in pursuing their goals. The conversation revolves around the topic of pricing and budgeting in the creative industry, specifically in the context of video production. The speakers discuss the idea of doing spec work or offering discounted prices to attract clients and build a portfolio. They emphasize the importance of reframing the mindset around spec work as a marketing strategy rather than working for free. The conversation also touches on the challenges of scope creep and the need to communicate and negotiate additional costs for extra services. The speakers share their experiences with event shooting and editing, highlighting the difficulties and frustrations involved. In this conversation, Jeffrey Riley of Noble Bison Productions discusses various aspects of the video production industry, including pricing, budgeting, and the sales process. He emphasizes the importance of transparency and open communication with clients, as well as the need to adapt to changing budgets and project requirements. The conversation also touches on the challenges of competition and the importance of building rapport with clients. Overall, the conversation provides valuable insights into the business side of video production.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Edward Holub, founder of New Orleans Video Productions, discusses his experience in the video production industry and the unique challenges of running a business in New Orleans. He shares insights on the freelance nature of the industry, the variety of projects he works on, and the importance of building a network of reliable freelancers. Edward also delves into the history of the Louisiana tax credit system for film and the corruption that surrounded it. The conversation with Edward Holub delves into the impact of the film industry in Louisiana, particularly in New Orleans. The discussion covers the rise and fall of the industry, including the influence of tax credits, the criminal activities surrounding the film projects, and the political dynamics in the state. Edward shares his personal experiences as a filmmaker and his plans for the future, including targeting specific projects and expanding internationally.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
This week we welcome Bear Prandelli from Wolf and Bear Media. A production company with a name inspired by their father's experience with Native American culture. Bear and his brother Wolf have a close relationship and a shared passion for the arts. They started their company without much experience or knowledge, but their determination and willingness to learn have led to their success. The conversation revolves around the different stages of growth in a creative business and the challenges and shifts that come with each stage.
They also explore the idea of transitioning from freelancing to becoming a business with employees, and the potential benefits and drawbacks of different team sizes. The conversation delves into the idea of an annual budget and how it can provide financial security and flexibility for both the client and the production company. They discuss the benefits of having ongoing conversations with clients and the ability to say no or take on creative projects without worrying about financial constraints.
Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Sam Rossiello from Captiv Creative shares insights on building and maintaining client relationships in the video production industry. They focus on creating a positive on-set experience and building personal relationships with clients. They also use outbound sales strategies, such as email campaigns and phone calls, to generate new leads. Sam emphasizes the importance of persistence and follow-up in the sales process. The typical time from lead to contract signed and project started is under two weeks for their company. The conversation in this part focuses on the process of completing projects and the market in Houston. Dario and Sam discuss how they have streamlined their sales funnel and project timelines to shorten the time it takes to complete a project. They also talk about their payment structure and the importance of getting paid on time. Sam shares insights about the video production market in Houston, highlighting the dominance of the oil and gas and medical industries. He also discusses the mission of Captiv Studios to fill the gap in studio space and foster a creative community in Houston. In this final part of the conversation, Sam discusses the importance of leadership and learning from mistakes in their business. They reflect on their experiences in business school and how it didn't provide the practical knowledge they needed. Sam also shares the structure of their current team and the roles they have. They talk about the need for versatile team members in the production industry and the importance of having directors with specific styles for certain projects. The conversation ends with Sam expressing gratitude for being on the podcast and sharing their website and social media information.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Jesse and Denver from Old Saw Studio discuss their journey of forming a partnership and running a production company. They share their experiences of working together, the challenges they faced, and how they navigate their different roles and responsibilities. They also discuss the importance of aligning their visions and tastes, as well as the need for compromise and conflict resolution in their creative process. In this conversation, the hosts discuss various topics related to networking, first impressions, the importance of pre-production, the challenges and benefits of having an office space, and the risks of committing to a long-term lease. They also touch on the value of shared workspaces and storage solutions, the importance of considering overhead costs, and the decision-making process when it comes to hiring full-time employees versus freelancers. The conversation concludes with a discussion on editing software preferences and a wrap-up of the conversation.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Summary: The conversation explores the impact of AI on content creation and the challenges and opportunities it presents for businesses. The hosts discuss the benefits of AI editing capabilities and the ease of creating podcasts and reels. They also delve into the importance of setting realistic goals and refining processes to maintain a consistent workload. The conversation highlights the limitations of scaling a service business and the potential impact of AI on various industries. The hosts emphasize the role of human expertise in an AI-driven world and the need for creatives to adapt and teach clients how to use AI tools effectively. They also discuss the potential of AI in pre-production and the importance of keeping up with evolving technology. The conversation covers various topics related to working on fun and bold projects, creating a custom GPT model called Hook Hound, thriving in a challenging year, shifting from video production to strategy, dealing with price competition, pitching to the right people, and paying for certainty. The hosts also discuss the importance of sparking curiosity in the sales process and the lessons that can be learned from dogs.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #openai #sora #soraai
Summary: In this episode, the hosts discuss the introduction of AI in video production and its potential benefits and drawbacks. They explore how AI can streamline processes, lower costs, and enhance creativity by allowing for the inclusion of more B-roll content and the creation of different camera angles. However, they also discuss the potential negative impact on job opportunities, pricing, and competition in the industry. The hosts highlight the importance of AI fatigue and the challenges of replicating real people and moments. They also consider the potential need for legislation to address AI-generated video and its impact on misinformation campaigns. The conversation explores the implications and challenges of AI-generated content in video production. It discusses concerns about user perception, organic reach, and the efforts of social media platforms to identify AI content. Legal implications, ownership, and copyright of AI-generated content are also examined. The conversation delves into the potential for AI to enhance existing footage and the need for real people in video content. It explores the challenges of identifying AI-generated content and the potential shift in budget allocation. The conversation concludes with speculation on the future of AI-generated content and the importance of adaptation and navigation in the changing landscape.
SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #openai #sora #soraai
Today we Kickoff 2024 with our latest episode. Here we decided to start a new type of content for the episodes. We dive deep into the essentials of video production contracts.
We break down seven crucial tips to safeguard your projects, ensure clear communication, and maintain professional relationships with clients.
Welcome to the business of video production. Welcome to Creatives Grab Coffee.
🎥 New Episode Alert! 🚀 Meet our First guest of the year, damian fitzsimmons of BRAVEMAN Media.
Join us as we discuss topics like:
🎬 Making the leap from corporate videos to feature films.
🤝 The crucial role of networking & marketing.
📈 Lessons on scaling a creative business.
Tune in for this fascinating conversation! 🎧
📣 Navigating Growth & Rebranding in Video! 📣 🎧 Episode 53 is here, and we're stoked to have Ariel Martinez from Miami Video Productions join us this week. We have jam packed great content in this episode 🔥 Some of the Topics We Discuss 🔥 👉The strategic importance of Rebranding your video production business for maximum impact. 🔄 👉The crucial decision between focusing on Personal Growth vs Business Growth. Which path is for you? 🌱 vs 📈 👉The fine line between Corporate and Commercial Projects and why knowing the difference is a game-changer for your business. 🎬 🔒 But Wait, There's More! 🔒 For those who want to learn more, we have an exclusive 1-hour 45-minute uncut version of this insightful episode available on our Patreon. Trust us, you don't want to miss out on the additional golden nuggets! 🌟 https://www.patreon.com/CreativesGrabCoffee Need a new website host? GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
🎧 In this latest episode, we chat with Pat from Path8, a seasoned pro in the Boston video production 🎥 industry. We discuss the transition from freelancing 👨💻 to running a full-blown business 🏢. We dig into the financial aspects 💰, talk about the ins and outs of expanding your team 👥, and explore the merits of juggling both wedding 👰🤵 and corporate 🏢 projects. We also focus on the importance of business acumen 📈 and client relations 🤝, taking a look at the Boston video production scene 🏙️, and diving into the pros and cons of having your own studio space 🎬. JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com🔔SUBSCRIBE and 🔗FOLLOW for more episodes! 🌐 https://www.creativesgrabcoffee.com/SPONSORS: CFE: CanadaFilmEquipment.com Audioprocess.ca Kinsta: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU
This episode is just a small summarized version of the full 2 hour episode. If you would like to see the uncut version, JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee🎙️☕️ Episode 51 of "Creatives Grab Coffee" is here, and this time we dive deep with Sean Collins from Jukebooth! From the intricacies photographers face venturing into video, to the nuances of freelancing and company transitions, this episode is packed with insights. 🎬GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHUProduced by LAPSE PRODUCTIONS – https://www.lapseproductions.com❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/
JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee
GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU
In this milestone 🎉 50th episode, hosts Dario and Kyrill dive deep into the state and future of their business and the broader video production industry. From discussing the challenges and emotions 😔 tied to running a production company to offering tips on diversifying business lines and understanding scalability, this episode is a goldmine 💎 for anyone operating in the video production business world.
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/
On the latest episode of "Creatives Grab Coffee" ☕️, we sat down for an eye-opening chat with Zach Yokum from Mileshko, a video production company based in Atlanta Georgia. Get ready 🚀 as we dive into contracts 📜, pricing hacks 💵, team dynamics 👥, client relations 🤝, and why you might want to consider the retainer model 💼. 🎯 Key Takeaways: 📜 Navigating Contracts: Understand contracts to protect your business and set clear client expectations. 💵 Pricing Strategies: A flexible, tiered pricing model can help manage your workflows. 👥 Well-Rounded Team: Multi-talented team members are the gears that keep the machine running smoothly. 🤝 Managing Client Expectations: Clear and open communication is the cornerstone of long-term relationships. 💼 The Retainer Model: Is it right for your business and your client. Identifying when it will work. SUBSCRIBE and FOLLOW for more episodes! https://www.creativesgrabcoffee.com/
This week, we welcome Stuart Edgeworth from Chuck Media. An Australia based video production company that focuses on Filming with Feeling. Stuart is our first guest from Australia 🇦🇺. In this episode, we cover the following and more: 🎯 Tailor your online presence to suit certain niches, while taking on a broad range of projects 🎯 Distinguishing types of projects, productions, and industries as a way of niching down(?) 🎬 🎯 Curate landing pages to funnel clients towards different showcases a fine balance of showcasing your work for certain projects without deterring other new opportunities 🎥 🎯 Growing pains as a rite of passage for entrepreneurship 💼 🎯Taking on annual passion projects to keep you enthused and excited ❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/
In any level of your business, there is a certain level of quality you can maintain. It gets more difficult when you expand and grow your business, when you hire new people, introduce new systems, etc. You have to build it up and plan to make sure you maintain the quality of work you produce. On this week's episode with Ben Poss from Edit Crew, we discuss this as well as many other topics. Including: 👉 Speaking specifically to prospective client’s needs 👉 Offering solutions that resonate 👉 A.I. tools can be used to improve workflow, but still need human finesse 👉 Setting aside specific time to grow your business SUBSCRIBE and FOLLOW for more episodes! https://www.creativesgrabcoffee.com/
With the introduction of platforms like TikTok, social media is changing the way we create AND consume video. This week, we welcome our next guest from the UK, Jake Barrett from BTV.UK, an award-winning, producer-led video production company. Their passion is making the visual production process a pleasure for their clients. They partner with organizations and brands across the world who know they’ve got things under control. SUBSCRIBE and FOLLOW for more episodes!
Business growth can come in many different ways. One of the biggest is building a team. The way to grow from this is to INVEST heavily into the people you work with. Today we welcome Rupert Rixon from Perspective Pictures. Our VERY FIRST guest form across the pond in London England. Perspective Pictures is a digital-first video production agency, based in London. Operating as a digital studio, they produce everything from long-form content to digital ads, all created by our in-house team of digital natives.SUBSCRIBE and FOLLOW for more episodes! https://www.creativesgrabcoffee.com/
The job has changed and being remote is becoming more the norm. One field that this wasn't expected for at first was video production. So how can you produce video content fully remotely really? Well today's guest Jeremy Thibodeau from Rubicon Story shares his story and how this model works for him and his business.SUBSCRIBE and FOLLOW for more episodes!https://www.creativesgrabcoffee.com/
"Pitching as a Producer" with Ryan Koral from Tell Studios / Studio Sherpas. SUBSCRIBE and FOLLOW for more episodes! Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.To learn more about the show, visit: https://www.creativesgrabcoffee.com/
In episode #42, we discuss How To Diversify Your Video Business Income and more with Adam Sewell from Digital Spark Studios.Based on the East Coast of the US, their mission is to create work that triggers both emotion and action while building meaningful relationships with our partners.SUBSCRIBE and FOLLOW for more episodes!To learn more about the show, visit: https://www.creativesgrabcoffee.com/Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
This week we welcome Thomas Ackels from Offbeat Films, a full-service video production company in Seattle, Washington specializing in the authentic human voice. There is so much to unpack in this episode. We talk about: -Finding fulfilment with your projects -Getting paid for your passion projects -Losing pitches and re-evaluating for the future -Putting in safeguards to protect your business’s cash flowWelcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.To learn more about the show, visit: https://lnkd.in/g4mK_zH6Produced by LAPSE PRODUCTIONS – https://lnkd.in/duVS8QNBInstagram: @lapseproductions
Today we welcome Liam Dawe from Altitude Media, a video production company based out of St.Johns, Newfoundland that focuses on creating first impressions that drive results. Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we welcome Tim Hedberg from Motivo Media. Tim is our very FIRST guest from the US.Motivo Media is a Seattle based creative agency that trasforms their clients’ messages into thoughtful media with an impact.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
SUBSCRIBE and FOLLOW for more episodes!
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Today we welcome Braeden King from There Media Inc. They are a video production company based out of St. Johns Newfoundland that focuses on communicating brand messaging to your target audience through engaging content production.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
To learn more about the show, visit: https://lnkd.in/g4mK_zH6Subscribe and follow for future episodes!
There are many red flags that can come up in business. When it comes to new leads, this is what we found to be big deal breakers. Check it out!
To learn more about the show, visit: https://lnkd.in/g4mK_zH6Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS – https://lnkd.in/duVS8QNBInstagram:
@lapseproductionshttps://lnkd.in/eNmgu3MY#videography #videographer
Today we welcome Adam Duguay from Coelement Inc. A strategic and creative storytelling partner for purpose-led businesses and organizations. Listen as we dive into what it takes to improve your client experience, growing your business, working in small markets and many more topics.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Today we welcome Spencer Stanley from Vanguard Creative, a video production and photography company based out of Winnipeg, Manitoba.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Key Takeaways:
-Be Transparent in your business and who you work with.
-Make sure you can afford hiring full time employees. Know when to stick with freelancers.
-Hire people with purpose and don’t expand too quickly.
-B2B VS B2C -When you grow your business, you outgrow your clients.
What a crazy year of ups and downs. Coming out of a pandemic, we reflect back on some of the things we learned in 2022 and look forward to 2023.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we welcome Agency NineSix onto the show. A production agency that works with brands and organizations from around the world offering services in strategy, branding, creative, production and post production services.
To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we are welcomed by Doug Darling from Tripwire Media, a video production company based out of Winnipeg with strong focus in strategic storytelling.
Timestamps:
00:00 - Intros
3:30 - Why strategy is important
6:20 - How to start a creative venture
9:48 - Communicating your process
11:00 - A good process sets expectations
15:37 - Show client milestones
17:15 - Involve clients in the creative process
19:09 - Vetting leads saves everyone time, including theirs
22:00 - Choosing the right leads
25:00 - Finding out the budget
28:50 - How asking about budget benefits the client
31:02 - Growing and benefits of a big team
37:02 - Building out your team
38:24 - The hardest hire is the first hire
41:36 - Developing workplace culture
44:28 - How remote work has affected team collaboration
46:57 - Dealing with team conflicts
49:37 - How to collaborate with your team properly
53:33 - Recommended books & resources
58:49 - Outro
To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/
Subscribe and follow for future episodes!
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we are welcomed by Maddy O'Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.
Timestamps:
00:00 - Intros
04:26 - Bringing together an international team of talent
06:40 - Vetting your talent
08:58 - What to look for in talent
10:14 - Budgeting is similar all throughout the world
11:07 - 15s ad storytelling is so key 1
4:48 - You can’t hire solely based on reels
18:25 - Cheap isn’t always better
20:10 - DP Tips and Red Flags
25:01 - Social Media Ad Tips and Info
33:30 - Adapting your content to TikTok
40:10 - Learning about and preparing for VR & FB Metaverse
43:10 - Don’t give your audience too many steps to view your content
44:00 - Future of VR and Video
50:01 - Outro
To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/
Subscribe and follow for future episodes!
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we are welcome by Sasha from August Media. August media is a boutique digital agency that covers everything from content production, management and design.
Timestamps:
00:00 - Intros 10:26 - Ongoing improvements in your processes
14:36 - Metrics are Key
24:07 - Developing client relationships by providing multiple services
29:42 - Identifying your customers
31:45 - Different clients have different needs
37:11 - Identifying bottlenecks
41:41 - Communicate and set expectations with clients
50:10 - Providing a good experience
53:44 - Project management using Slack and Frame.io
57:54 - Outro
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/ #videography
videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we're joined by Brett Connors from Light Factory, a video production company based out of Calgary that focuses on creating video for brands and arts.
TIMESTAMPS:
00:00 - Intros
07:46 - important systems
10:45 - business audit
15:10 - Team Structure
17:32 - Co-directing
29:42 - Tik Tok
35:50 - Social media variations
37:50 - Attention spans
42:20 - Branded docs
47:25 - Outro
To view the post for this episode, visit: https://www.lapseproductions.com/benefits-of-codirecting-creatives-grab-coffee-29/
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we're joined by Amy Mantyka from Play Creative, a Saskatchewan-based commercial video production company with a studio in the heart of Regina’s historic warehouse district. Whether they’re creating content with local clients or shooting around the world, they look at every project from a creative, collaborative, and strategic vantage point.
TIMESTAMPS:
00:00 - Intro / Scalability
00:09 - Sharing workloads / Collaborating together
00:22 - Getting asked how you work 00:26 - Importance of Pre-Production / Going with the flow
00:32 - Breaking your own rules
00:36 - Viewer questions: How do you deal with difficult clients?
00:49 - Working with an ad agency
00:54 - Charging for revisions
To view the post for this episode, visit: https://www.lapseproductions.com/scalability-collaborating-production-creatives-grab-coffee-28/
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we're joined by Geoff Livingston from Noravera, a video production company based out of Vancouver, B.C.. His video production company focuses on creating beautiful, emotional and engaging stories.
TIMESTAMPS:
00:00 - Intro + Slow/fast season/growing organically
11:30 - growing the team / team structure
24:00 - Client discovery / ROI / Time spent on client work / Pre-Production
30:00 - Partnerships / Creative Differences
40:25 - Buying out your partner / Future Plans / Shying away from retainer projects 46:45 - New marketing initiatives
To view the post for this episode, visit: https://www.lapseproductions.com/how-to-grow-organically-creatives-grab-coffee-27/
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
Today we're going to do a 10 episode recap (Episode 15-25).
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
This weeks guest is Trevor Hnatowich and Scott Anderson from Enjoy Creative. Enjoy Creative is a video production company based in Winnipeg, Manitoba, Canada. They are passionate about helping brands use video to overcome challenges and achieve outstanding results.
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
This weeks guest is Jeff Bradshaw from V Strategies Inc. V Strategies Inc is a Calgary (Alberta, Canada) based Video Production Company that has been operating for over 25 years. They provide their clients with a combination of outstanding creative, innovative solutions, first class service and a results driven video product.
To view the post for this episode, visit: https://www.lapseproductions.com/providing-strategic-video-creatives-grab-coffee-24/
Timestamps:
00:00-11:06 - Intros
11:07-15:27 - Shift in production companies approach clients
15:28-20:43 - walking the fine line between being a production company and a marketing agency
20:44-26:57 - Clients that want to be cheap / Live-streaming
26:58-29:32 - V Strategies target market
29:33-37:15 - Video Sales Process
37:16-49:17 - Team size / The transition production owners will need to make as their business evolves
49:18-54:22 - Challenges faced
54:23- - things you would do differently if you could go back in time / Outro
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
This weeks guest is Jon Corbin from Corbin Visual. Corbin Visual is a full-service video production company and content lab that helps brands figure out what they need while providing creative tools to help them speak "social" and convey cultural relevance.
To view the post for this episode, visit: https://www.lapseproductions.com/personal-branding-creatives-grab-coffee-23/
Timestamps:
00:00-11:33 - Intro (catch up / followup since 2020 / pandemic stuff)
11:34-15:35 - being wary of hiring more staff because of covid, team structure for production companies
15:36-29:21 - Personal Branding
29:22-48:23 - The Influencer Project, making time for personal branding
48:24 - Outro
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
This weeks guest is Matthew Collings from Capture the Moment Media. Capture the Moment Media is a full service video production company proudly headquartered in Vancouver and Victoria, BC. They collaborate with brands to distill the essence of their story, and communicate it in a way that honours their uniqueness and inspires the viewer to learn more.
To view the post for this episode, visit: https://www.lapseproductions.com/results-videos-passion-projects-creatives-grab-coffee-22/
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
This weeks guest is Josh Usheroff from Black Box Productions. Black Box Productions is a Montreal and Toronto based Video Production company that creates branded content and marketing videos for advertising agencies and corporate clients.
To view the post for this episode, visit: https://www.lapseproductions.com/internal-growth-strategy-creatives-grab-coffee-21/
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.
Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.
This weeks guests are Braeden Fairbridge and Cameron Russelle from Your Story Agency (https://www.your-story.agency/). They are a Vancouver based Video Production company that provides businesses with results-driven video and strategy to help them clarify their message, connect with their customers, and automate their business with video.
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov. This weeks guest is James Clement from Slant Visuals. Slant Visuals creates video content to help businesses share the stories that make them human so they can connect emotionally with their audience, drive action and inspire brand loyalty.
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov. This weeks guest is Chris Stasiuk from Signature Video Group.
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.
This weeks guest is Judah Hernandez from Black White Media. Black White media is an award winning video production company and video marketing company. They create visuals that impact and connect their clients target audiences.
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov. This weeks guest is Brigitte Sachse. Brigette run Bee Video Productions, a Toronto based video production company that specializes in short-form digital content – both animated and live-action.
To learn more about the show, please visit https://www.lapseproductions.com/crea... Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8Bd...
Apple: https://podcasts.apple.com/us/podcast...
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgr...
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Hello and welcome back! Creatives Grab Coffee restarts after a year-long hiatus. In this episode, Dario and Kyrill go over why the paused the podcast, why they restarted it, and their plans going forward.
For first time viewers, this show is about the business side of the video production industry, with key lessons that are likely applicable to many other different types of industries.
To learn more about the show, please visit: https://www.lapseproductions.com/crea... Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8Bd...
Apple: https://podcasts.apple.com/us/podcast...
Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgr...
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Today we welcome our guest Sam Sferrazza. Sam is a producer and founder of Route Eleven, a Toronto-based production company that makes music videos, commercials and content for brands, artists and agencies alike.
Producer Qualities
During our chat, we discussed a wide range of topics in relation to video production. A key topic was the key qualities that producers needed to have. It does not matter what type of content you are creating. All great producers have mostly the same qualities that make them and their productions successful.
Covid-19 Impact
The coronavirus posed a particular set of questions and challenges. We asked Sam whether production moved forward with the new restrictions in 2020. He shared that Route 11 was able to continue to push through the pandemic where so many other companies were unable to.
Music Video Production
Sam outlined to us the challenges you face when creating music videos, managing creative people and working closely with directors. He also shared how to select the right directors for the projects depending on their unique needs.
Creativity and Keeping Clients
Happy We chatted about the business of selling creativity and how important it is to make sure the clients are happy.
Sometimes sacrifices need to be made in order to achieve this, even if it means some key creative decisions need to be altered. Egos are always a tricky thing to manage in the creative world. People get attached to their work and will find it difficult to make necessary sacrifices. A great producer will be able to tackle this challenge and know when it is necessary to make these tough decisions. Subscribe and follow for future episodes!
To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/
Subscribe and follow for future episodes!
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
Instagram: @lapseproductions https://www.instagram.com/lapseproductions/
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics and share experiences.
Today we welcome our guests Garus Booth and James Murday. By The Booth are an Idea Company, focused on discovering their clients' stories and rendering them into animation, motion graphics and live-action.
Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics and share experiences.
Today we welcome our guest Ryan Bergmann. Ryan runs Immediate Group, a production company for the digital age. Working with agencies, brands and people to develop ideas and concepts that maximize viewer engagement. In addition to their commercial work, they have a mandate to support and collaborate with charities and non-profit organizations whenever possible.
Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics and share experiences.
Today we welcome our guest Ian Buck As a co-founder of Notch Video, Ian took his years of experience working at PR, social, digital & ad agencies & merged them with his passion for storytelling through video. Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics and share experiences. Today we welcome our guest Sasha Ulyanov.
Sasha is a serial entrepreneur passionate about building communities for creative people. He is a Managing Partner at Purple Tree Photography, Mint Room Studios, August Media, and Indigo Visual Co.
Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics, ideas and experiences. Today we welcome our guest Dorothy Engelman. Dorothy is the co-founder of Q Media Solutions, a content agency that starts with strategy, pushes creative, and engages with social. Subscribe and follow for future episodes!
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. CGC is a platform where creatives and business professionals discuss industry topics, ideas and experiences.
Matt is a creative producer and director who does business under Viva Media; a Toronto based video production & animation company crafting smart ads and messaging for businesses/brands.
Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
Apple: https://podcasts.apple.com/us/podcast/creatives-grab-coffee/id1518863773 Instagram: @CreativesGrabCoffee
Facebook: @CreativesGrabCoffee
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Chris Stasiuk, the founder and creative director of Signature Video Group, a full service creative video agency. SVG has been around since 2009 and they’ve worked on north of 600 projects. They specialize in helping their clients solve complex business problems creatively and with video.
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri.
A platform where creatives and business professionals discuss industry topics, ideas and share experiences.
Today we welcome our guest Andrew Osborne, the founder of Minifridge Media, one of Toronto’s top video production companies, and a freelance director whose work has played on national TV, in Cineplex Theatres, and at the TIFF Bell Lightbox.
Spotify: https://open.spotify.com/show/2vHd8Bd...
Apple: https://podcasts.apple.com/us/podcast...
Instagram: @CreativesGrabCoffee Facebook: @CreativesGrabCoffee
Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
Welcome to Creatives Grab Coffee, hosted by Kyrill Lazarov & Dario Nouri. A platform where creatives and business professionals discuss industry topics, ideas and share experiences. Today we welcome our guest Yang W. The studio manager at SDE Weddings which is Toronto’s premier wedding videography, cinematography and photo booth rental company. Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 Apple: https://podcasts.apple.com/us/podcast/creatives-grab-coffee/id1518863773 Instagram: @CreativesGrabCoffee Facebook: @CreativesGrabCoffee Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
“Hey we should grab coffee sometime.” This is one of the most frequently used phrases to set up a meeting and connect. Who knows how many ideas, plans and relationships have been built over a cup of coffee. This is why we decided to start Creatives Grab Coffee. A platform where we invite creatives and business professionals to come and discuss industry topics over a cup of coffee. Make sure you subscribe because we'll have guests from the video production, marketing, and film industry in upcoming episodes! Also subscribe to our Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
and Instagram: @LAPSE.Productions
Its finally here!!! Our very FIRST GUEST on @creativesgrabcoffee. We welcome Jon Corbin. An integrated producer and video production guru with over 13 years of industry savvy and business development experience. His innovative use of technology in visual storytelling has been featured in The New York Times, Mashable, Techcrunch and he has produced content for some of the biggest players in the Canadian media landscape.
“Hey we should grab coffee sometime.” This is one of the most frequently used phrases to set up a meeting and connect. Who knows how many ideas, plans and relationships have been built over a cup of coffee. This is why we decided to start Creatives Grab Coffee. A platform where we invite creatives and business professionals to come and discuss industry topics over a cup of coffee. As this is our first episode we’ll be talking about how we got our start! Make sure you subscribe because we'll have guests from the video production, marketing, and film industry in upcoming episodes!
Welcome to the Creatives Grab Coffee Podcast. A platform where we bring on successful business professionals to discuss various topics within their field, all over a cup of virtual coffee. Our hosts Kyrill & Dario want to make CGC a community where people share their stories, experiences and insights.