LIVE WITHOUT LIMITS: Recent Episodes

Davida Shensky

It was while she was in graduate school the Individual Disability Education Act became law. For the first time in 1977 people with disabilities were guaranteed the right to an education up to age 21.
Davida Shensky has owned her own business for the last 25+ years since she entered the workforce 12 years before the Americans with Disabilities Act became law. it is not the limit she places on herself but the limits that society places on her due to their misunderstanding of the disability community at large. She has had to learn to become her own advocate and to think outside of the box when it comes to employment.

Davida started Career Performance Institute and works with clients to help you reach your maximum potential and overcome your personal obstacles (fears) to unlock your potential at the highest level to reach your personal goals and fulfill your destiny.. We work with you to come up with a strategy to get from where you are now to where you want to be in the future. Career opportunities have moved from working for a large firm in a physical place to working from home virtually online. To lower the cost of overhead companies sell their products virtually, online, through websites, and word-of-mouth advertising through affiliates or distributors. We work with you to find the right opportunity in your niche and help you come up with a strategy to build a successful team and skills needed to become a good communicator, team builder, and leader.

Among the many things we help you learn
:
1. how to break through your personal barriers
2. that life is full of choices for you to make
3. to take control of your life
4. to get rid of your negativity and to learn to think positively

Should Retail Businesses Use Print Media in 2021?

Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience.

Build Reputation and Relationship

Inarguably the biggest benefit of print media advertising is that it facilities reputation development and relationship building. When you appear in a reputed newspaper or magazine, your credibility increases significantly.

Cost-Effective Marketing

While print advertising may not be as cheap as Google display ads, they’re still fairly inexpensive. And unlike digital strategies that require a lot of optimization, print media ads are easy to implement and execute.

Long Shelf Life

Long shelf life is another major benefit of print media. When you run a digital ad, there’s no guarantee that the same user will see it again.

People who should listen to this show are entrepreneurs, digital marketers

B2B Buying Journey Has Transitioned Online

As we’ve seen, the marketing and sales funnel has dramatically changed, especially since Covid 19 hit. Traditionally, marketing has been accountable for only awareness and interest, and maybe driving a little consideration. In the new paradigm, the marketing function drives sales all the way through the funnel to evaluation.

Some Marketing Functions Have Permanently Changed

I asked the 80+ CMOs at my company, “What are your top predictions for what’s going to be permanently changed?”

How to Develop a New Marketing Strategy

If B2B business providers really want to have solid marketing execution—which is their website, SEO, and lead generation

The company, truly understanding its strengths The customers, what do they truly value The competition, understanding what strategies are being deployed, especially digitally
That then informs the strategy:
How are we different?What is our unique value proposition How are we positioning ourselves against competitors? What do we need to do in pricing?How do we segment our markets?

Planners get access to tools that help with payments and the financial aspects of the event. Best of all, everything happens on the cloud. It ensures data security, easy access, and higher efficiency.

The benefit of virtual events is that you can achieve a lot on a limited budget. You don’t have to deal with issues like getting a physical location. There are no logistical elements like transportation or catering to deal with.

Have Clarity on the Event and Attendees

Coming up with goals and objectives for the event is critical. Why are you hosting the virtual event? What do you hope to achieve? Who is your target audience, and why would they want to attend?

Draw Up a Budget

Like any other event, you will need to come up with a budget. You may not end up spending as much as you would for in-person events.

Decide on the Hosting Platform and Tools You Need

Hosting a successful virtual event requires that you have the right tools. You achieve higher efficiency and can complete tasks in a short time.

Send Out the Invitations

If you are working on an invite-only event, you should already have a list of the people you want to attend. Send out the invitations and start recording the RSVPs. Collecting RSVPs lets you know if you have enough resources to handle the numbers.

LMS software and virtual classroom solutions are becoming increasingly sophisticated to keep up with many businesses quickly switching to remote work.

One of the most apparent benefits of virtual classrooms is hassle-free access. Your employees can access all the training materials anytime and from anywhere. They can do everything on the go – attend live classes, watch recorded sessions, take online tests, collaborate and communicate with instructors and colleagues in real-time, and more.

ProProfs Virtual Classroom Software is a cloud-based platform that doubles as LMS software. It’s excellent for boosting participation, engagement, and maximizing knowledge retention.

Zoom is one of the most popular cloud-based video-conferencing platforms for connecting remote teams. Businesses worldwide use it to host video webinars and virtual events, hold HD video and audio meetings, and streamline company-wide communications.

People who should listen to this show are speakers, trainers, coaches, entrepreneurs

Cover design

It’s all about first impressions. Ask any avid reader and they will have you know that they are prone to buying multiple copies of the same book.

Create and foster a strong digital presence

Writers need to make sure that their professional website and all their socials are updated frequently.

Upload video recordings of yourself reading excerpts

Since public readings in bookstores and cafes might not work these days owing to the pandemic, authors can very easily record short videos of themselves reading excerpts from the book.

Post pictures and stories on Facebook and Instagram

Everything posted on social media platforms carries the potential to go viral.

Get in touch with popular book influencers

There are a lot of book influencers out there who regularly do book promotions.

Ecommerce marketing makes use of promotional activities to increase traffic and conversions. This includes both paid and organic channels to drive results.

Make the Checkout Process easier

According to a study, 69.8% of shopping carts are abandoned. And this is a natural eCommerce user behavior because they find it hard to completely checkout.

Capture Email Subscribers

Email marketing is considered to be the most effective channel even today. With the rise of automation, segmentation, mobile-ready emails, and abandoned cart technology, email marketing is still a hot channel for improving online sales with eCommerce marketing.

Affiliate Marketing for Increasing Sales

If you are in the space of online marketing, you must have heard the term Affiliate Marketing a gazillion times.

Get Help from Professionals

This might sound promotional, but a lot of eCommerce marketing agencies know the techniques and strategies that always bring positive results. They have the expertise and resources to satisfy your expectations.

Location Based Marketing

Remember when I started this post I said that even if you own a brick and mortar store, you can utilize eCommerce marketing for your local store?

Well-developed SEO strategies for eCommerce sites drive organic traffic to your website. This is a huge benefit as it makes your products and other offers known by your target customers

What Is SEO, and Why Should You Care?

SEO doesn’t just improve the performance of your website. It also increases your rankings in the organic search of search engines like Google.

SEO activities for an eCommerce website start by filling it with high-quality content. It also should provide an excellent user experience for customers.

Informational keywords – These keywords will often begin with a modifier such as “how-to” and “what is.” These are phrases that people most often search for when they are looking for more information.

Transactional keywords – These keywords are direct searches for something that the customer is looking for. For example, “red summer t-shirt”.

Technology and students: a new approach

In recent years, the approach to understanding digital technologies has been rethought and teachers have concluded that digital education can create new learning opportunities including personalized training and new cooperation models.

Technology eliminates the classroom walls

Thanks to modern technologies, the learning process can now take place outside the classroom. There are various applications such as Zoom and Microsoft Teams that allow teachers to conduct lessons remotely.

Technology provides students with easy access to any information or source

Nowadays, less learning material is available in libraries or stores, but thanks to the Internet, every student has the opportunity to gain access to the required textbooks.

Technology helps to ensure the active involvement of students in the learning process

Online surveys and other digital tools encourage students to engage with the learning process. This is especially helpful for those who are shy, or hesitant, or have difficulty taking the initiative.

Technology allows teachers to automate or simplify the performance of their duties

Automation can simplify the execution of time-consuming tasks such as attendance tracking. As well, the use of electronic journals to monitor student performance has become widespread allowing both students and their parents to keep track of current grades

How did you end up in your role/industry/business?

This is a great question to use near the beginning of your interview. Some of your listeners may know little (or even nothing) about your guest, and this question opens the door for your podcast guest to essentially tell their origin story.

What’s your biggest challenge right now?

No matter what career or industry your guest is in, everyone has major mountains to climb and hurdles to jump. And this question isn’t limited to career challenges.

How do you keep learning?

This is a fun one for your guest and your audience. Everyone likes to share interesting resources that they use to stay up-to-date on their industry or interests.

What keeps you awake at night?

If you want to open the door to some powerful conversations about passion, try this question. As an interviewer, your goal is to tap into what your guests really care about and get them to engage with you in an authentic and unique way.

What was your biggest failure/worst moment in your career?

It’s easy to err on the side of upbeat, positive questions as an interviewer. But your audience will never gain all of the experience and value that your guest has to offer without one or two tougher questions.

Social Media Marketing Strategy

Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies.

Influencer Marketing Strategy

Influencer marketing strategy is a part of social media marketing strategy when you collaborate with a person who has gained the trust and has authority over some people.

Email Marketing Strategy

Email marketing can be very effective and give you an ROI of more than $50 for each $1 you invest. However, for email marketing to work, you will need to be creative and consistent.

Conclusion

All in all, if you develop a good plan and stick to it, any marketing strategy, be it content, email, influencer, or saas marketing, will boost your business and promote your brand.

Start Blogging

SEO Keywords

Facebook

Twitter

Forum

Google Business Profile

Press Release

Email Marketing

Online Business Directories

Digitization and eCommerce

Small businesses that are ‘bricks and mortar’ operations will need to embrace the technological world and maximize their product awareness by establishing an online presence

Artificial Intelligence and Website Integration

Website chatbots are instantly popular with online businesses, and small businesses can leverage them by integrating artificial intelligence with their eCommerce digital platforms.

Customer Experience and Customer Service

A happy and satisfied customer will become a repeat customer and will likely recommend your small business to friends, family, and co-workers.

Sustainability and Eco-Friendliness

The millennial generation and their younger associates are the most vocal regarding these subjects, and they are demanding climate change action from governments.

People who should listen to this show are entrepreneurs, marketers

Five Trends Proven to Build a Better Brand

A brand isn’t just a way to increase sales. If you ask a digital strategy agency, they’ll tell you that a brand is just the manifestation of your own values, ideas, and inspiration in the form of marketing.

Have a Personal Presence in your Brand

Nothing helps you connect with your customers and audience more than being at the forefront of your brand.

Put Your Values at the Forefront

2020 was a huge year for brands’s recognizing the importance of putting their values on full display. Shoppers are more likely to go out and support businesses that mirror their beliefs and values.

Stand Out in Expressive Ways

We know the importance of logos and graphics, but what sets you apart as a brand? In most cases, it’s going to end up being the ways in which you express your brand’s energy or spirit through visuals.

Don’t Be Afraid to Be Weirdeople who should

Being weird used to be an insult. Now, your brand can gain a lot from going against the current and being authentically you. If you can pinpoint a way that your brand is special or unique, lean into it!

Create an Immersive Experience for your Customers

When you put energy into your brand, you’re telling the story of your business. Your brand isn’t a means to sell your product or service.

People who should listen to this show are entrepreneurs, career coaches

What are Consumer Insights?

Consumer insights are the interpretations revealed by analyzing research data that allows your business to better understand who your audiences are, what their attitudes are, and what motivates them. Consumer insights are actionable, meaning you can make changes to your marketing processes to improve conversion and retention rates.

Do not confuse consumer insights with market research, although they are similar. Market research is the effort of gathering data about your customers and provides valuable information about who your customers are and where they can be reached.

Why Consumer Insights are Important (Especially in Ecommerce)

Consumer insights are important because they allow e-commerce businesses to understand consumer thought processes and suggest actionable changes that can be implemented to improve retention and conversion rates as well as customer satisfaction.

Website analytics and data gathered from buyer behavior is a great resource for consumer insights. Google Analytics and data from your eCommerce platform (like Shopify or WooCommerce) is an easy-to-access way to gather information about how users behave on your site and what their purchase patterns look like.

Keyword research is often applied to search engine optimization (SEO) tactics, but it’s also a great way to gather insights about what people are searching for and why.

People who should listen to this show are homebased business owners, digital marketers

It’s Flexible

WordPress hosts professional websites, but at the same time, is also welcoming for the new blogger who may be just starting out. Unlike other top websites with less-user friendly features that make them difficult for newcomers, WordPress caters to people with no prior knowledge of coding or programming.

Offers Multiple Theme Options

WordPress extends a broad variety of free website templates and themes, which are great for just about every kind of website, from simple blogs to professional sites.

Safe and Secure

Website safety and security is an area of enormous concern for almost every website owner. WordPress is a safe and secure platform to run your website, as it was created with security as the top priority in mind.

Freedom to Use Various Media Types

To attract a larger audience towards your content and keep them engaged, you’ll need to do more than just post information. Instead, people tend to read posts that have eye-catching pictures alongside them.

People who should listen to this show are digital markers, web designers, career coaches, entrepreneurs

How Pinterest Helps Increase Organic Traffic

Pinterest is huge on the social networking scene. As of 2021, there are 459 million monthly users. The platform jokes that it would surpass the United States as the most populous county in the world if it were a country. So, it is clear that Pinterest has a significant audience to send to your site.

Use Relevant Keywords in Your Board Names

If you’ve ever engaged in online dating, then you know you can narrow your search by using specific keywords.

Use Relevant Keywords in Your Pin Descriptions

Another place where keywords are vital is in the pin description. Again, you have to use industry-specific words if you want the pin to generate organic traffic on your website.

Increase Engagement

People engagement is always key when trying to increase organic traffic. For this reason, you have to keep people engaged by constantly posting images.

Apply for Rich Pins

Rich pins contain extra information that helps pins stand out on the Pinterest feed. There are rich pins for different niches like products, travel, recipes, places, gifts, movies, and apps.

Add Pins Consistently

Repetition is the law of deep and lasting impression. So, if you want to get lots of clicks and improve organic traffic, you have to consistently keep adding pins. People who should listen to this show are social media marketers, entrepeneurs, career coaches.

Voice Commerce and Search

There have been tremendous changes in the way we have been communicating with our devices. Touch-sensitive devices are now gradually becoming obsolete, with more people turning to dictation and voice-based commands.

Chatbots for Customer Concerns and Conflict Resolutions

Companies around the world are increasingly deploying chatbots on their apps and online stores.

Immersive Technologies

When we say immersive technologies, we mean two of the most underrated and underutilized tech concepts – Augmented Reality (AR) and Virtual Reality (VR).

The Inevitability of Analytics

One of the significant reasons why eCommerce is a phenomenon today is because of the capabilities enabled by analytics and Big Data.

Headless Commerce

This might sound a little technical, but it is unavoidable. Headless architecture is where you decouple the frontend and backend from each other.

People who should listen to this show are entrepreneurs digital marketers, career coaches

Copywriters are important for SEO because they are going to know the right words to use. When it comes to performing well on search engines, it’s not enough that you word your ad copy in a way that is creative and promotional.

Developers help make your SEO dreams and goals become a reality. Developers are the professionals that work with the back-end, technical matters of SEO. They implement your title tag formula, edit your XML sitemap, and perform a bevy of other SEO techniques work and design. Developers are crucial for SEO because they set and maintain the fundamental foundation from which you will launch your website.

Content creators are important for SEO performance and aspiration. The best SEO analyst will tell you that content creators play a huge role in the overall performance of your website. Why? Because content creators know which type of content to use, and where to use it. For instance, social media plays a huge role in business today. You need social media to market your product, engage with your customers, and grow your business.

People who should listen to this show are Social Media Marketers, Career Coaches

Outsourcing B2B sales refers to hiring a third-party service provider to handle the company’s sales strategy, maintain a sales team, and implement the sales process. This team will operate as an extension of a B2B company.

Outsourced sales, if done properly, can increase both top-line and bottom-line revenue.

So, when should a company outsource its sales?

You do not have an efficient in-house team

Another reason to outsource your B2B sales function is the lack of an efficient in-house team. If your sales department constantly fails to meet deadlines or is not producing positive results, it may be time to consider getting help from a professional outsourcing service provider.

You find your team overburdened

There are a lot of tasks involved in sales. Do you have enough personnel to handle each activity? Or do you have a small team that takes care of all of the company’s sales needs?

People who should listen to this show are entrepreneurs

Content Performance in the Awareness Stage

Content created at this stage is ideal for new companies who want to make potential buyers aware (hence the name) of their existence.

Organic search impressions or how many times your content appeared in SERPs (Search Engine Results Pages).

Views and reach on social media – the same as above, your content made its way under some eyes. Now, if your reach is higher than the average organic reach for a certain social media platform, you’re doing something right.

Share of Voice (SoV): this is a term borrowed from PR and extended to any measurable metric in any type of marketing tactic. It measures how often your brand shows up in search results compared to your competitors’.

New users on your website: when you reach new users, who’ve never heard of you before, it’s obvious that your brand awareness is on the rise.

Now let’s see how you can measure this interest:

Clicks: whether it’s clicked from SERPs or from social media, they all mean the same thing: your content is engaging and you’ve got the numbers to prove it.

Bounce rate: OK, you’ve got their interest. But for how long? Bounce rate (also measurable in Google Analytics) tells you how many of the people who clicked on your links bounced back to search results without visiting another page.

Time spent on page: most CMSs have plugins that display “read time” next to any piece of content. While it’s true that most people scan and skim content, if the average time spent on a page is much lower than the read time (a few seconds), maybe it’s time to revisit that page.

Why your story is an asset

We live and work in an increasingly crowded world, where new competition is cropping up every day, and millions of businesses are vying for consumers' attention.

What's your story?

While you may think your story isn't particularly interesting, I'll just be blunt here and say: you're wrong.

Pick the right details

Next, go through the details that help people put themselves in your shoes.
Where were you when you got the idea for your company?What pushed you over the edge from having an idea to actually starting to do the work? What was the first thing you did? When did you decide to leave your job (or whatever you were doing before) and work on your company full time?
Ditch the rose-colored glasses

Make sure to share the bad parts of your journey too. The article I was recently featured in talks about how I started Cooper's Treats after the pandemic shut down my previous business, which caused me to lose a pretty serious sum of money.

People who should listen to this show are entrepreneur, career coaches

Between February and June 2020, social media marketing spends increased by 74% for businesses.

You Must Increase Your Advertising Budget

The reasoning for this seems obvious. Returns are at their highest level in history. Businesses reported that the contribution of social media to overall company revenue has risen by 24% since February 2020.

Play with New Channels on Existing Networks

As competition grows fiercer, marketers need to differentiate themselves from the crowd. Big business tends to move slow but hits like a truck when it gets going.

It’s All in the Video

Social media experts have espoused the benefits of video content for years. Video is easier to consume on all devices, but particularly on mobile devices, and it adds an air of authenticity.

Don’t Ignore the Baby Boomers

Companies primarily targeting the older generations have dismissed social media as a channel for connecting with them. In previous years, this was true.

Social Justice Issues Should Be at the Forefront of Your Marketing Strategy

One side effect of the pandemic was how it changed the priorities of the average consumer. With no work to go to and shelter-in-place orders in effect, many people have had the time to focus on larger issues of injustice.

People who should listen to this show are entrepreneurs, career coaches, digital marketers

The most impactful simple fixes for better Google ranking

To reach the top of Google’s search results page and stay there, you’ll need a long-term search engine optimization strategy, including frequently published optimized content, quality website maintenance, regular updates, and more.

Fix errors and dead links

Error pages and dead links don’t belong on any website that takes itself seriously. Users hate them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for, they are a big red flag. As such, they can negatively impact your rankings (to say nothing of user experience).

Optimize for mobile

Roughly half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Consequently, Google introduced mobile-first ranking.

Improve loading speeds

Research has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they leave, increasing the website’s bounce rates and decreasing its Google ranking.

People that should listen to this show are entrepreneurs with e-commerce stores, digital marketers

Mobile Shopping is Expanding

Your customers want to shop conveniently via their mobile phones. Hence, it’s important to improve their shopping experiences. More so, since it’s estimated that over 73% of eCommerce sales will occur on mobile devices by the end of this year.

Young Consumers Are Transforming The Online Business Space

According to this study, 2 out of 3 young consumers between the ages of 18 and 34 are spending money to purchase items online now than they did before the pandemic hit.

Conduct Robust Customer Experiment

This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants.

AI and AR Will Improve Online Shopping Experience

How much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online?

People who should listen to this show are digital marketers, entrepreneurs, career coaches

Moreover, research further shows that small companies are now more inclined to hire full-time remote workers. And there’s a reason for this — with remote workers, you don’t have to invest in building office spaces, and your utility bill and equipment cost minimizes.

With the right apps, telecommuting becomes nothing short of a blessing. So, let’s have a look at a few essential apps that you must count on to work remotely in full swing.

Clockify

When you work from home, your employer usually has a hard time accepting that you are actually working rather than slacking off. On the other hand, sometimes you want to show your employers the amount of hard work and time you put into your work.

Zoom

During the Covid-19 pandemic, Zoom emerged as one the most popular platforms for conducting remote meetings.

Just10

It might come off as a rather strange choice of app in this list, but let’s not form an opinion too quickly.

Chrome Remote Desktop

Well, you don’t necessarily need to have your office computer at home in order to use it. Chrome Remote Desktop enables you to safely access your computer from virtually anywhere.

Spark

Research shows that 28% of the average person’s workweek is spent managing emails — that adds up to around 11 hours.

Google Drive

If we bring file storage and synchronization under the spotlight, then look no further than Google Drive.

People who should listen to thid show are entrepreneurs

while most businesses have been adversely affected by the Covid pandemic, some have thrived, and even performed better. So-called countercyclical businesses tend to see massive growth during a recession.

Reselling Items Online

In the first half of 2020, Amazon made a profit of 5.2 billion USD. That makes reselling items online an enticing option.

Online Teaching

Schools have also been affected by the COVID pandemic, with most students now learning at home. If you have in-depth knowledge of a particular topic, you can create an online course and upload it to Udemy.

Freelancing

Probably the best recession-proof business is freelancing. It is viable, requires minimal investment, you can work from home, and you are your own boss.

Online Food Business

Even during an economic crisis, humans still need to eat and drink. That is one reason why food and beverage is one of the most volatile industries.

People who should be listening to this show are entrepreneurs, solopreneurs, career coaches

Better segmentation and personalization

With the help of a powerful CRM tool like Marketo and Salesforce Marketing Cloud, businesses can segment their subscribers in a better way and personalize the emails accordingly. According to a report by SuperOffice, hyper-segmentation can facilitate customer acquisition and retention, a higher deliverability rate, and an increase in the number of sales leads. Email Uplers recently carried out a study in which it was revealed that personalization is one of the most pressing issues for CRM managers. Most of the experts worked with an in-house team to execute all these marketing operations.

Integration with third-party tools

It is possible to integrate your CRM tools with a number of third-party software programs. By doing so, you can have a centralized platform to maintain all your marketing tasks, whether it is lead generation, tracking the movement of leads in the sales funnel, and reaching out to them at the right time.

Effective lead nurturing

Tools like Marketo and SFMC come with a lead scoring model that allows you to nurture the leads based on their interaction with your website. You can set a drip email workflow to send out relevant offers and product updates that might prompt the subscribers to convert. You can also employ the principles of Artificial Intelligence and behavioral tracking to send out triggered lead nurturing emails.

Customized email templates

CRM tools let you create tailormade email templates with dynamic content blocks as well as enticing visuals to woo customers. Most of these tools have an in-built drag-and-drop editor that facilitates the creation of attractive emails that can yield a higher open rate and conversion rate.

People who listen to the use are entrepreneurs

What is a lead?

A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address).

Make sure that you have a specific goal for your leads.

How many leads you have will directly determine the number of sales you’ll have. If you have a 3% conversion rate and want every week, then you need to have 1,667 leads to reach your desired conversion.to get 50 new customers

1 – Build a gate, but give them the key with lead magnets.

Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor’s contact info

2 – Dig your feet in with a place for customers to land.

The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies

3 – Make their mouths water with blogs.

Oh, did you think the days of blogging for business had come to a close? Think again.

4 – Make a lasting first impression.

When determining how to generate leads online, you need to first increase the number of impressions and traffic that can become leads

People who should listen to this show are online marketers, career coaches, entrepreneurs

Influencer Marketing: Numbers to Note

A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021.
As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.On average, a $1 investment in influencer marketing yields $6.50 in revenue. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. By 2022, the influencer marketing the industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion).

Marketers striving to increase ROI and reach their target audience by using influencer marketing should follow the following tips and tricks.

Look for Influencers Whose Interests Align with Your Brand’s

While searching for influencers to endorse your product/service, do not get tempted by their content right away.

Don’t Micromanage Influencers

The TV advertisements that most of us have grown up watching follow an exciting approach.

Aim for Better Engagement

On the surface, an influencer with 55,000 followers on Instagram might seem a better fit for increasing brand awareness than an influencer with 15,000 followers, right?

People who should listen to this show are online marketers

Sustainable business. I asked myself: is this side hustle capable of becoming a sustainable business? Have I built more than a back-of-the-envelope model to show how the business could thrive and grow?
External validation. I felt confident that my side hustle was sustainable, but what about not me? I made sure to find at least 10 people with knowledge of the sector and asked for their feedback.
Personal finance. This is a big one. Even if your side hustle is the next Facebook (spoiler alert: it's almost definitely not), you still need to be able to survive while you're building it.
Interestlevel. In theory, if you have a side hustle, it's because it's something you love. But enjoying something right now is very different than being dedicated to it for the next however many years.
Life. Yep, life. As it turns out, money and interest-level aren't the only two things dictating your enjoyment of—and ability to succeed at—starting a business.

The short of it: you need to be flexible. If your side hustle is more about passion for what you're selling or offering and less about the passion for starting a business, you need to think hard about that.

People who should listen to this show are career coaches, entrepreneur

Digital first

The pandemic accelerated the rate of change and digital transformation much faster than any of us anticipated. Now, B2B buyers and sellers doing business digitally is the norm.

Humanize the digital experience

Today, buyers have more access to information and knowledge than ever before. They’ve read online reviews, sought advice from peers, and compared features of multiple products before they even speak to you.

Technology is a co-worker

Digital-first not only transforms the traditional sales hire, it transforms co-workers. With reliance on digital selling so does the need for sales software solutions that help sales reps humanize the digital experience and close more deals.

We have rethought the way we work.

Another interesting takeaway from Covid-19 has been the way we have redefined what it means to "work."

Since March, we have spent a lot of time thinking about how our company is set up, how we run our offices, what kind of flexibility we've offered in the past, and in what ways we can change for the better. For example, we have never been a work-from-home type of company, but Covid-19 has really proven that, in many ways, we can be. Even though I prefer working in the office, and many other people still find value in working together in person, we have become more open to these new ways of working.

We have increased the cadence of communication with the team.

Lastly, the importance of effective communication has never been more prevalent.

People who should listen to the show are entrepreneurs and online marketers

Quick Access to More Data

There is no need to accentuate the importance of collecting data for businesses. Utilizing efficient methods of data collection allows businesses

New Self-Serving Technologies

Lots of companies strive to make the buyer journey more enjoyable and free from unnecessary hassle. To that end, they introduce scan-and-go techs that can go a long way towards helping customers sift through available items and services without human assistance.

More Effective Collaboration

According to the recent survey, those businesses that adopted IoT initiatives have managed to boost their collaboration almost threefold. Such a seemingly trivial thing as a connected smartphone can redefine the way you cooperate with your colleagues and personnel.

Enhanced Security

Today, many businesses avail themselves of video surveillance and access control solutions to ensure that their data and property are safeguarded against unauthorized access and theft. IoT-powered security solutions can go a long way in keeping business leaders informed of what’s happening in the workplace.

People who should listen to this show are entrepreneurs

I want to teach you the concept of creating an “attractive character” for your business.

Dave Thomas:

I’m sure you remember Dave Thomas, the founder of Wendy’s, and his unforgettable commercials. Those commercials made you feel as if he was your own grandpa. Interestingly, Dave hated being in TV commercials.

Howard Stern:

Stern is considered a radio “shock jock.” Some people love him, some people hate him, but regardless of which side you fall on, almost everyone has heard of him. He is obviously very controversial, offensive, and seldom provides what the average American would consider “quality content.”

Who is the attractive character in your business? It could be you as the business owner, it could be a customer, a case study, or someone who used your product or service and benefited from it.

First – Your Handle or Tag Line

The first element is that your character needs to have some sort of “handle.” A handle is basically your tagline. A tag line is fairly important to a lot of people in brand marketing.

Second – Your Back Story

The second important element in creating an attractive character is to include some type of back story for the character.

Fourth – Character Flaws

I’ve found that it is also effective to share your own character flaws with your audience.

People who should listen to this show are entrepreneurs

The first sign that a customer is interested in your product or service is when they sign up for your mailing list, so you need to make sure you foolproof your email campaigns.

Not Setting Long Term Email Specific Goals

Email marketers that do not have set, long-term goals won’t be able to tell if they are doing well or not. You have nothing to achieve if you aim at nothing.

Not Investing in List Growth

Building an email list is simple but very important. It’s actually the best way to establish relationships with your customers/potential buyers. Explore the various ways you can encourage people to subscribe to your emails.

Failing to Track Email Signup Sources

The power to build and maintain relationships is in your email tracking. Tracking your sources will give you a clear perspective on which medium rakes in most of your subscribers.

Not Utilizing All Your Customer Touchpoints

After approaching a customer, how will you alert them when you receive new stock or if there are any changes to your business in any way?5. Lack of a Clear

5.Email Value Proposition

A concise value proposition in your emails will make you stand out from the crowd. Email has proven to be the best online marketing channel. Giving specific goal-focused content in your emails will grab the attention of any subscriber that reads your email

Not Setting Up Triggered Messaging

In this day and age, there’s no shortage of email marketing campaigns. However, triggered messaging is often overlooked. These can range from welcome emails, cart abandonment emails to onboarding sequence emails.

To determine whether starting a small business is right for you, it’s essential to know what will be required of you to start and maintain your endeavor.

Time

Having sufficient time is one of the biggest stumbling blocks for many people who want to start their own business.

Money

Starting a business requires cash (or credit) up front, and buying an existing business often requires a large lump sum payment.

Patience

Drive and ambition aren’t enough – sometimes the early bird gets the worm, and other times slow and steady wins the race.

Research

An idea doesn’t need to be unique to be profitable – as long as there’s sufficient demand for your product

Business Plan

Creating a basic business plan can be tedious, but it is very important, especially if you seek financial backing from investors or a bank

People who should listen to t5his show are entrepreneurs, career coaches

According to research, 20% of small businesses fail in their first year, and they each have one thing in common – lack of proper planning.

A Plan for Future Growth

As a business owner, you may have lots of plans for your business. For its future success, you must have planned out various long-term goals.

Saving Time and Energy

Small business owners wear a lot of hats. If you are an entrepreneur, you may find yourself juggling between the different departments within your company.

Saving Money

Business owners who neglect the financial condition of their business often fail to notice where they are overspending.

Evaluating Market Trends

Financial service providers are equipped with some of the best tools, enabling them to research market trends more effectively.

Retirement Planning

Many business owners are wrapped up in the logic that they will later sell their business and fund their retirement.

Succession Planning

Besides planning your retirement, you should also plan out what will happen to your business, or who will keep the company running, when you are no longer in charge

People who should listen to this show are entrepreneurs

Building your own store

Starting an online store may seem like a challenging task, but it can be rewarding and incredibly profitable when done right. The only drawback is that you have to market your own business and get people onto your site. Building a brand can also take some time.

Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

Top US online selling sites

Amazon

As global ecommerce sales continue to grow, it’s no surprise to see Amazon on a top online marketplace list. As the top ecommerce company in the world, Amazon’s fiscal numbers show that it made $96.1 billion in revenue in the third quarter of 2020, a 37% increase from one year prior. It’s reported that Amazon sells over 400 products per minute, providing sellers with an active, built-in audience to sell to.

People who should listen to this show are entrepreneurs

Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?

Conducting local market research

Before you invest a bunch of hard-earned cash into your dream business, you should have a firm idea of what your market looks like and where you're going to be positioned.

Figuring out their core competency is key here. Now you'll start to answer the following questions (among others):
What is their main offering?What do they charge for their main offering?How quickly can they offer service?What are their upsells to drive additional revenue? What equipment is needed for their main offering vs. their upsells?Are you capable of delivering a similar quality service/product?What upsells can you emulate? What can you offer that they can't?
Identify competitors' advertising

Now you know your competitors pretty well. The next step is to determine where they're advertising, and to whom. That will help you figure out who your customer base may be and where you can stand out in the short term.

People who should listen to this show are entrepreneurs

Strengthening Customer Relationships Should be Your Priority

No matter the type and size of your company, your relationship and bonding with your customers will always be the most important factor!

Embrace Innovation and Technology

2020 is an unforgettable year that has made people of all ages rely heavily on technology, especially in the digital world! Besides, adopting the latest technological innovations is probably the only way to ride the storm!

Provide More Flexible and Customized Offers

During these tough times, every customer is looking for more affordable options and alternatives to the products they used to purchase before.

Customers’ Purchasing Patterns Can Change

By now, it should be clear that customer interest and buying trends can change drastically within the blink of an eye! No matter what industry you are in or what business model you follow, customers’ likes and preferences change rapidly

Focus on Your Employees’ Health

Many companies overlook the health and safety of their employees and fail to realize that employees are the building blocks of a business. You need to take extra care of your team members, specifically in times like these. So, invest in the safety of your workers!

People who should listen to this show are entepreneurs, career coaches

Once you start putting your product out into the world, you face a question that can be genuinely terrifying: is the thing that I'm selling good enough that people will actually pay for it? If you're like me, the result may be that you try to start marketing in the most impersonal ways possible, like running Facebook and Google Ads, to avoid the prospect of face-to-face rejection.

Small scale marketing is personal, and people like personal. They increasingly want to support small businesses over giant behemoths. They want to know who's behind the products they buy and what drives them

Farmers' markets, craft fairs, and other events

Setting up a table and pitching your wares to folks passing by is the essence of starting small. Depending on what type of product or service you're selling, farmers' markets might work, or there may be less frequent events that are more domain-specific (for example, if you're starting a sportswear company, many marathons have vendor villages).

People come to these types of events specifically to see what's out there, so the fact that you're a new brand that they haven't heard of is intriguing, not off-putting. You'll have the chance to engage with people and tell them not only about your product, but also about you and why you decided to start a company. You'll also have the chance to ask people for feedback—if they seem hesitant to buy, you can ask why and expect a real answer. Good luck with that when people abandon their carts on your website.

People who

If you've ever thought about starting a side hustle, you're probably motivated by one of three reasons:
It's a hobby, and you're feeding your interest during your free time.You're supplementing your primary income. Maybe you have financial goals you want to reach, and having an extra income source will help get you there quicker.You plan to transition into entrepreneurship full time, so you're testing the waters with a side hustle before taking the big leap and quitting your full-time job.
Establish a routine and set goals

Having a routine will help keep you on track. If you start working on your side hustle every evening after dinner, you'll train your mind that after dinner, it's time for work—not time to scroll yourself down another rabbit hole. When your side hustle is part of your routine, it will feel less like a drain on your resources.

Set up processes and automate

It can be tempting to do everything yourself: we sometimes make the mistake of valuing money over time. But time is also a limited commodity. And a side hustle in particular means limited time. Your focus should be on the activities that fulfill you and generate revenue.

Ask for feedback

A side hustle is a great opportunity for you to do something you love. But, as with any skill, it will take time before you've mastered your craft.

Think long-term

Side hustles don't turn into income-generating businesses overnight.

With this in mind, you need to play the long game. Ask yourself if your current habits and routine can be sustained for several years—or more. As with any business, your actions have to be guided by a long-term strategy that should motivate you to keep going even when faced with adversity.

If you've ever thought about starting a side hustle, you're probably motivated by one of three reasons:
It's a hobby, and you're feeding your interest during your free time.You're supplementing your primary income. Maybe you have financial goals you want to reach, and having an extra income source will help get you there quicker.You plan to transition into entrepreneurship full time, so you're testing the waters with a side hustle before taking the big leap and quitting your full-time job.
Establish a routine and set goals

Having a routine will help keep you on track. If you start working on your side hustle every evening after dinner, you'll train your mind that after dinner, it's time for work—not time to scroll yourself down another rabbit hole. When your side hustle is part of your routine, it will feel less like a drain on your resources.

Set up processes and automate

It can be tempting to do everything yourself: we sometimes make the mistake of valuing money over time. But time is also a limited commodity. And a side hustle in particular means limited time. Your focus should be on the activities that fulfill you and generate revenue.

Ask for feedback

A side hustle is a great opportunity for you to do something you love. But, as with any skill, it will take time before you've mastered your craft.

Think long-term

Side hustles don't turn into income-generating businesses overnight.

With this in mind, you need to play the long game. Ask yourself if your current habits and routine can be sustained for several years—or more. As with any business, your actions have to be guided by a long-term strategy that should motivate you to keep going even when faced with adversity.

Gradually, the light dawned, and marketing gurus discovered that it was important to identify target audiences.

This resulted in the crucial concepts of market segmentation and behavioral segmentation.

What Is Market Segmentation?

Before we get into that, it’s important to understand what a “market” is. It is the group of people/organizations that make up a pool that has the ability to purchase/consume goods and services. These could be actual or potential customers.

What Is Behavioral Segmentation?

As technology and brand awareness advance, customer profiles undergo dramatic changes and economic realities fluctuate, market segmentation becomes more fine-tuned.

Benefits of Behavioral Segmentation

Smaller, well-defined sections: Instead of a large and unwieldy mass of customers, behavioral segmentation creates smaller and more homogeneous groups based on certain shared characteristics.
Needs: Behavioral data can be analyzed to extract certain needs and preferences. Consistent behavior observed over a specific period of time helps you to understand the group/individual’s requirements better and to cater to them appropriately.
Building brand loyalty: Repeat customers and loyal customers can show the strength and impact of your brand. This helps to create sturdy, enduring and sustainable brands that can survive market fluctuations.

People who should listen to this show are entrepreneurd, social media marketers

42% of all internet users use social networks when looking for more information about brands.

The current surge in social media usage is a result of the COVID-19-related lockdowns. These numbers show the importance of integrating social media with your eCommerce marketing strategy.

Not convinced yet?

Get Quality Traffic from Micro-Targeted Social Campaigns

Micro-targeting allows you to capitalize on consumers’ demands by gaining insights from their online profiles, interests, demographic

Drive Brand Awareness and Conversions through Social Media Shops

Have you heard of Instagram Shops and Facebook Shops?

Consumers can now discover and purchase products from your Instagram or Facebook Shop.

Boost Search Rankings with Engaging Content and Quality Links

Before we can go any further, let me tell you that social media signals do not have any significant direct effects on your search rankings. However, there is a relationship between SEO and social media.

Increase Engagement and Sales with Social Videos

Your eCommerce business can generate more value by using videos for marketing.

People who should listen to this show are entrepreneurs, career coaches

At the beginning of each new year, the ancient Babylonians made promises to their gods to pay off debts and return borrowed items.

Today we make resolutions centered on improving our lot in life. We vow to lose weight, eat better, get more exercise, write that novel, spend less time on social media, and leave those pesky bad habits behind.

The truth is that the success of our resolutions really depends on understanding that the very act of making a promise to ourselves is not only an act of intention, but a transaction with the laws of manifestation

Shelve the Shoulds

When I begin coaching with someone who is making New Years’ resolutions, the first thing we do together is sort out the “shoulds” from the “wants.” There’s a difference.

Perhaps you can see the irony here.

Shelve the shoulds. Shoulds won’t help you no matter how valid they are. Instead, begin your resolutions with wants. If you really want to see some change, ask yourself this question: “What is my heart’s desire?”

The Universe Rewards Action

Small deeds done are greater than great deeds planned.

~Peter Marshall

There’s no getting around it: nothing will change the way you want it to without you doing something about it. And this is where things get a little difficult, right? Good intentions are a dime a dozen

People who should listen to this show are entrepreneurs

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing the strategy doesn’t have to be done at once. Check out these seven steps to follow.
Assess your 2020 goals.Confirm your marketing and business objective alignment.Redefine your audience (or not).Find the best performing content.Repurpose and update existing content and campaigns.Determine what new channels and tactics to test.Ensure authenticity in your messaging.
1. Assess your 2020 goals

Your first step should be to revisit your initial 2020 marketing strategy compared to your goals and overall performance. While the year isn’t quite over, you can determine how effective you were in the first three quarters.

Confirm your marketing and business objective alignment

Too often, entrepreneurs or business leaders prioritize marketing just to check it off the list, and they aren’t sure why. They think, “every business is supposed to have a social media presence, right?”

Redefine your audience (or not)

Who engages with your posts? Who opens your newsletters? Who finds your blog posts organically and reads the entire thing? The answer: your target audience.

Find the best performing content

While you’re looking back, review your social media posts and website content to discover your shining stars, i.e., best performing or most popular content.

What is digital marketing?

Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'

The challenges of digital marketing

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best.

You're directionless

I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.

You won't know your online audience or market share

Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications.

You don't have a powerful online value proposition

A clearly defined digital value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. You're not integrated ("disintegrated")

Take Ownership Of Your Life

So many of us spend our lives waiting for our “big break.” We think that if we just put our heads down, work hard, and do the right things, eventually someone will hand over the keys to our success.

If You Want To Change The Fruits, First Change The Roots

This may not make a lot of sense at first, but picture a tree in an orchard. Any kind of fruit will do. This tree you’re imagining represents your life.

Be Willing To Be Uncomfortable

The truth is, most people have trouble stepping outside their comfort zone. When we hit a roadblock or an obstacle, we assume that we’re doing something wrong.

What You Focus On Expands

Have you ever met the kind of person who can’t seem to stop complaining about everything that’s wrong with their life?

Your Word Must Become Law

It’s time to be honest, and the answer to this question may make you cringe. But how often do you start projects and never finish them?

Be A Great Money Manager

Do you have a system for managing your money?

If you aren’t making as much as you’d like yet, it may seem easy to write the idea off. You just tell yourself you’ll think about it later when you have extra money to budget.

People who should listen to this show are entrepreneurs, career coaches

My goal, when we create ANY funnel, is to get to break even. If I can spend $1 in advertising, and then make $1 out the other side of the funnel… then I’ve won! When I have a funnel that can break even on COLD traffic (not to my existing list) – then I KNOW that I have the tool I need to grow that company.

Understanding the stages of an online sales funnel

This marketing system was so named because, in diagram form, it looks like a funnel.

From the time your prospects get to know you until the moment they make a purchase decision, they go through a series of stages.

Stage 1: Awareness

Awareness stage (on top of the funnel) is the biggest one and contains the largest number of people.

This stage is composed of leads, people who land on your website either by chance or in need of your product/services.

Stage 2: Interest

At this stage, the prospect has already landed on your page and is actively looking for solutions to their problems.

They express interest in your products/services. They may take actions such as subscribing to your email list or even follow you on social media.

Stage 3: Decision

At this stage, the prospects are deciding on whether to make a buying decision.

They’ll pay close attention to what you offer, plans, and pricing, then perform a comparative analysis with what your competitors are offering.

Stage 4: Action

At this stage, the prospects decide to become a customer by buying from you.

People who should listen to this show are online marketers and entrepreneurs

Types of pricing strategies

Retail price: choosing the right pricing strategy for your brand

Many retailers benchmark their pricing decisions using keystone pricing (explained below), which essentially is doubling the cost of a product to set a healthy profit margin

Keystone pricing: a simple markup formula

Keystone pricing is a pricing strategy retailers use as an easy rule of thumb.

Manufacturer suggested retail price

As its name suggests (no pun intended), the manufacturer suggested retail price (MSRP) is the price a manufacturer recommends retailers use when selling a product.

Multiple pricing: the pros and cons of bundle pricing

We’ve all seen this pricing strategy in grocery stores but it’s common for apparel as well, especially for socks, underwear, and t-shirts

Penetration pricing and discount pricing

It’s no secret that shoppers love sales, coupons, rebates, seasonal pricing, and other related markdowns.

Loss-leading pricing: increasing the average transaction value

We’ve all done this: we walk into a store lured by the promise of a discount on a hot-ticket product, but instead of walking away with only that product in hand, we end up purchasing several others as well.

People who should listen to this show are career coaches, online marketers

Some people just seem born to succeed. Some live charmed lives without much in the way of serious challenges or setbacks. They enjoy long vacations in sun-soaked exotic locations. They seem to have perfect spouses, perfect children, and live in perfect houses.

Life can be tough and chaotic. And if you're like most people, you put a lot of effort into reducing the chaos and finding happiness wherever you can.

That's right: Chaos is key.

But isn't chaos bad? Doesn't it equate to stress? Well, yes. But perhaps not the kind of stress you're thinking of. Psychologists explain that there are really two types of stress.

Closed and Open Systems

Well, let me introduce you to a gentleman named Ilya Prigogine. Prigogine was a Russian physical chemist and Nobel laureate who studied (among many other things) something called "dissipative structures."

People who should listen to this show are entrepreneurs

If you are like me, you would have attended many conferences in the past; and realize that as much as they are important for your business, they are also a big drain on your valuable time, energy, and resources.

There are costs such as:
Travel timeFood, transport, and accommodationThe opportunity cost of time spent away from the businessA big fat conference price tag
For a business, this cost can quickly swell-up and for each resource that’s going to travel with you to the conference it’s going to set you back:
5 days of salary5 days of travel, food, and accommodationThe cost of printing additional marketing material for distributing during the conference
For the average mid-level employee that’s a cost to a company of over $5,000 per conference per attendee.

What is a Virtual Summit?

The Virtual Summit is a conference held online that brings together expert speakers to present on a specific topic.

People can register with their email address to watch the video interviews and presentations often for free during the event.

Why Are Virtual Summits Gaining Popularity?

Virtual summits are the latest trend being picked up by both experienced business owners and people just starting out.

People who should listen to this show are entrepreneurs, content providers

If this year has taught us anything, it’s how quickly things can change. As much as we’ve seen the way we live and work upended over the last six months, we’ve also seen new opportunities emerge, especially in the realm of entrepreneurship.

In early 2019, the online course market was forecast to be worth $300 Billion by 2025, and the coronavirus has only accelerated that timeline. Layoffs, furloughs and changes in work structure have prompted more people than ever to take their careers into their own hands.

In a knowledge economy, it is most important that creative people with ideas, information skills, experience, and knowledge become engaged in entrepreneurial activity involving the creation and use of new knowledge for community, organizational, and personal development, in addition to developing new products and services.

The Knowledge Entrepreneur introduces the principles, skills, and knowledge required to be a knowledge entrepreneur or "intrapreneur." It outlines the process for developing and implementing business plans and proposals for knowledge-based initiatives. It also offers insight into the nature of knowledge, innovation, and entrepreneurship

There are 5 steps that can help people navigate entrepreneurship in a post-Covid era:

Find new market opportunities

It is essential to keep moving forward with the changing trends of the business world and keeping pace with the same. Looking at the growing trend of turning everything digital, (Henok) Henny Yeshanew, CEO of Lion Marketing Agency, Canada, as a marketing entrepreneur through his firm, helped small businesses turn into digital businesses.

Network online using LinkedIn or Lunch Club

When entrepreneurs have realized what a pandemic can do to their businesses, Henok believes it is important for them to also recognize the significance of networking in their respective industries. It is essential to stay connected with people and other industry colleagues through mediums like LinkedIn and Lunch Club.

Create a personal brand that sells your skills, not appearance

It is vital to understand that entrepreneurs must look towards creating a personal brand that would give out a more true and clear picture of who they are or what their company is all about.

Utilize social media platforms initiatives and grants

Since the world is aware of how digitalization is the only best option right now for most businesses, it is essential for them to know and utilize social media platforms for marketing and advertising as well.

Produce Content on your passion or hobbies instead of consuming it

. They create and stick to budgets.

Just the word budget can make someone uncomfortable. But financially successful people don’t shy away from setting realistic budgets for themselves.

They aren’t impulsive buyers.

We all know that feeling of buying something on a whim – it’s exhilarating and leaves us wanting more. Our culture of mass consumption has left many of us falling victim to temptation by impulsively making unplanned purchases.

They set realistic goals.

To be financially successful, you have to know where you’re going and how you will get there.

They make saving a priority.

Even putting away the smallest amount of money each month into your savings account can do wonders for your financially secure future.

They don’t compare themselves to others.

One flaw of financially unsuccessful people is that they are constantly comparing themselves to others.

People who should listen to this show are entrepreneurs, career coaches

Rich people play the money game to win. Poor people play the money game to not lose.

The goal of truly rich people is to have massive wealth and for many of them, it’s to help a lot of people.

Rich people are willing to act in spite of fear. Poor people let fear stop them.

It’s imperative to realize that it is not necessary to try to get rid of fear in order to succeed. Rich and successful people have fear, rich and successful people have doubts, rich and successful people have worries. They just don’t let these feelings stop them. Unsuccessful people have fears, doubts, and worries, then let those feelings stop them.

Rich and successful people are solution-oriented.

Rich people spend their time and energy strategizing and planning the answers to challenges that come up and creating systems to make certain that problem doesn’t occur again.

Rich people focus on what they want, while poor people focus on what they don’t want.

Did you know that there are no straight lines in the universe? Life doesn’t travel in perfectly straight lines. It moves more like a winding river. More often than not, you can only see to the next bend, and only when you reach that next turn can you see more.

People who should listen to this show are entrepreneus

I want to share with you Hill’s insights on what he called “Definiteness of Purpose.”

Advantage #1: Positive Qualities

The first of these advantages is that you immediately begin to develop a number of positive and very useful qualities, including self-reliance, personal initiative, imagination, enthusiasm, self-discipline, and concentration of effort.

Since Hill first published these ideas, millions of people have used them to become successful, and it’s said that Napoleon Hill and his philosophy…

Advantage #2: Specialized Knowledge

The second advantage of adopting a definite purpose and focusing your mind on it is that it encourages you to specialize and it attracts to you the specialized knowledge you need to attain your purpose.

Advantage #3: Time and Money

The third advantage of adopting a Definite Major Purpose is that it induces you to budget your time and money and plan your daily affairs in such a way that leads to the attainment of your purpose.

People who should listen to this show are entrepreneurs

I. Choosing a product

Finding a product to sell

The first step to building an ecommerce business is knowing what products you want to sell online for free direct-to-consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, look at trending products to consider.

How to Find and Source a Winning Product to Sell

In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

Obtaining your product

After landing on a strong product idea, your next step is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.

You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

II. Research and prepare

Research your competition

You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

People who should listen to this show are entrepreneurs, career coaches

The future of ecommerce is incredibly bright. But, starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time.

To help, we’ve put together a comprehensive blueprint for starting a business, compiled from Shopify’s most popular content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable ecommerce business.

I. Choosing a product

Finding a product to sell

The first step to building an ecommerce business is knowing what products you want to sell online for free direct-to-consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, look at trending products to consider.

Build a sales funnel.

The first way to quickly grow your business is by building a sales funnel. If you don't have a sales funnel, you're making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there's some front-end work involved. Obviously. But, once those processes are in place, it's smooth sailing from there.

People who should listen to this show are entrepreneurs career coaches

$50 product x 10 sales/month x 24 months = ?

That’s $12,000.

$12,000 you could make, JUST from:
An introductory ($50) productMaking only one sale every 3 daysAnd completely stopping after 2 years
I can run my business the way I want. That means:
No office. If I want to work from my NYC apartment today, cool. Next week, might be my place in SF. Or maybe a coffee shop. I love the flexibilityI can choose to “work hard / play hard” since I have the systems that let me grow even while I’m traveling, like when I took a 3-week vacation to AsiaI can choose exactly who I want to serve. I don’t tolerate whiners, so I kick their asses out. I offer 98% of my material free, so I don’t allow people with CC debt to join my highest-end courses — a strategic decision that’s cost me millions of dollars. For me, it’s the right thing to do (since they should prioritize their debt #1), and since it’s my business, I get to decide what I allow/don’t allow
TRUTH: If passion was enough, there wouldn’t be any starving artists.

TRUTH2: If passion was all you need, then the vast majority of online businesses wouldn’t fail.

The truth is that many unscrupulous marketers sell you on passion because it’s a push-button “burning pain” — see, most people believe they truly have something inside of them that they need to get out (if only somebody would listen). Waa waa etc.

Here’s the brutal truth.

People who should listen to this show are entrepreneurs, career coaches

Deliver High-Quality Content

Creating high-quality content is important whether it’s a company blog or a product description. It’s all about engaging the audience and giving them what they need: information.

Be Mobile-Friendly

Everyone needs to have a mobile-friendly website today. More than 54% of people browsing the Internet are doing so from smartphones and tablets. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers.

Integrate Social Media

One of the beautiful things about social media is how effective it is without actually spending money. It’s free to create a profile on most platforms and can easily put the business in front of thousands of potential consumers.

Focus On Your Target Audience

Focus the business on your particular audience. The more you streamline content, products and services, the higher the quality of your visitors. This means you’ll target those who are most likely to spend money with your business.

People who should listen to this show are entrepreneurs, career coaches

But for them, it all just seems to be “happening” to them. They don’t yet see that what happens comes from them…

...from their map of reality, from what they focus on, from their internal and external strategies for dealing with life. Unfortunately, most people operate from automatic, pre-programmed responses (what I refer to as “running on autopilot”).

They have rules or set procedures for what to think, what to feel, and what to do in various situations—rules or procedures they learned when they were too young to know any better…

...and these responses happen automatically, like Pavlov’s dog salivating when it hears the bell.

If I were to look inside your mind, I believe I would see the three things you want most from life:
To be happyTo be peaceful insideTo be successful in the world

The cyclone derives its power from a calm center. So does a person.”

This concept reflects a universal principle that I call, “Conscious Change,” which will help you deal effectively with disruptive, unexpected or otherwise or unsettling changes. In fact, Conscious Change is both…

Awareness creates choice. And with awareness, you will automatically make choices that serve you (and your highest, best good).

It takes time – and effort – to be truly aware. Do you remember when you learned to ride a bicycle? You would ride along with your dad or mom running alongside holding the bike up

People who should listen to this show are entrepreneurs

When you’re about to launch your new product or service it can really go one of two different ways. You can either start off with a massive bang and get instant momentum and sales… or you can start off slow and then fade away from there.

Step 1: Turn Your Marketing into an Event

OK, the first mistake most people make is they don’t actually plan their launch. Instead they rely on what I call “Hope Marketing”… that’s where you work really hard to get your product ready, and then you simply release it.

People that should listen to this show are entrepreneurs

Step 2: Use a Prelaunch Sequence to Build Anticipation

Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days

Step 3: Leverage the Power of Conversation

Conversations are a lot more interesting than monologues. When you shift your marketing from a lecture or monologue, and you start engaging your prospects in a conversation… then you instantly become a lot more engaging.

Step 4: Tap into Joint Venture Partners

One of the fastest ways to turbocharge your business is to tap into the power of “other people’s lists”… in other words, you find Joint Venture partners who already have built a list of people that would be interested in your product or service.

Step 5: Opening and Closing Your Launch

Of course, the whole point of your launch is to make sales.

Step 1: Research the eCommerce space and find your niche.

The first step in learning how to start an E-commerce business is performing the necessary research.

Step 2: Select your business name and choose a legal structure.

Once you’ve solidified the plan for your E-commerce business, the next step is to choose a name.

Step 3: Apply for an EIN.

Next, you’ll want to apply for an EIN, or employer identification number, for your e-commerce business. Although not all business entity types are required to have an EIN, this nine-digit the number can be useful to help you separate your personal and business finances.

Step 4: Obtain business permits and licenses.

After you’ve applied for your EIN, you’ll now want to obtain any business licenses or permits you need to operate legally within your city and state.

People

meditation enhances your ability to perform in high-stakes situations. Meditators are consistently calmer in critical “winner take all” moments. Say you’re shooting a 3-pointer at the buzzer when you’re two points down in the basketball championships. Now, that’s pressure!

Meditation teaches your brain how to remain calm and to focus in the moment. It helps your brain get into what athletes, artists, and entrepreneurs often call “the zone.” When you’re in the zone, you’re firing on all cylinders, you’re getting divine inspiration, everything seems effortless, time passes joyfully, and creative solutions to difficult problems seem to appear out of nowhere.

Meditation is the platform that helps you be more successful at whatever you do, whether it’s:
Acing serves or serving othersBuilding companies or building relationshipsMaking high stakes business deals or negotiating with a toddler
Just as in life, in business and in relationships, not every situation carries same weight. Not every decision has the same potential for success or failure. Every action doesn’t have life-changing consequences. But some do, and when these situations arise, the more “optimized” your brain is through meditation, (especially meditation with my secret weapon), the better your responses–your thoughts, feelings and actions–will be.

People who should listen to this show are entrepreneurs,

Taking personal responsibility is not about blame but rather about personal power.

There are three levels to what I’m talking about:

Level 1: The lowest level is living in your mind, where your mind is automatically and unconsciously creating a hallucination you believe to be a reality.

Level 2: The second level is one where you’re still creating a hallucination, but at least it’s the hallucination you intend to create.

Level 3: In the third level, you’re not taking the internal map created by the mind to be a reality, and you realize that this map involves pretending that there are separate things and separate events,

Cause vs. Trigger

What is the difference between a cause that leads to response and a trigger that leads to a response?

If there is more than one possible response, if different people respond in different ways to the same stimulus, the stimulus is a trigger.

People who should be listening to this show are entrepreneurs, coaches, psychologists

I recently did a call where everyone participating had a traditional 9-to-5-like job. I’ve never had that before in a teaching situation. I’m normally involved with a lot of entrepreneurs. But on this call I hardly knew how to talk to them.

everybody I’ve ever talked to wants to be financially free. I’ve never talked to anybody that doesn’t want that. But what you must understand is that you don’t need to be rich in order to be free. If you set your sights on becoming rich, it is not necessarily true that you’ll become financially free. They’re not the same thing.

Rich is rich, but you can be free by earning, depending on your lifestyle, $65,000 a year. You can live a decent life, depending on what you’re doing and your wants and needs, especially if you have your mortgage paid and debt already handled.

People who should listen to this show are entrepreneurs

Remote Work Tip No. 1: Create a Workspace

Rather than take the idea of “work from anywhere” to the extreme, put some thought (and perhaps a bit of investment) into where you’ll be spending your time.

Remote Work Tip No. 2: Reduce Distractions

From your comfy couch and a nostalgic Fuller House binge-watching session, to playing with your pet pug, there can be endless distractions when you work from home.

Remote Work Tip No. 4: Utilize Tools

Whether you’re tech-oriented or old-school, play around with time management systems to discover what works for you.

Remote Work Tip No. 5: Plan Interaction

Remember that remote work is not synonymous with becoming a hermit. Socializing is vital to your mental health and your career.

Develop a Routine

Being productive during your workday takes some planning, and a lack of structure can lead to feeling aimless, overwhelmed, or on-call 24/7.

People who should listen to this show are entrepreneurs, career coaches, remote workers

Know-How You Spend Your Time

Analyze where most of your time is devoted — job, family, personal, recreation, etc.

Set Priorities

Managing your time effectively requires the distinction between what is important and what is urgent

Use a Planning Tool

Time management experts recommend using a personal planning tool to improve your productivity. Examples of personal planning tools include electronic planners, pocket diaries, calendars, computer programs,

Get Organized

Implement a system that allows you to handle information only once.

Most people find that disorganization results in poor time management. Professional organizers recommend that you first get rid of the clutter.

Schedule Your Time Appropriately

Block out time for your high priority activities first and protect that time from interruptions.

People who should listen to this show are entrepreneurs, remote workers. career coaches

. Working From Home Hurts Productivity

The most common fear I hear about remote work is that employees just won’t get any work done.
Work-from-home employees’ productivity went up 13%.The company earned about $2,000 more profit per remote employee.
2. Home Has Too Many Distractions

Worried you won’t be able to concentrate on work if you’re not in the office? Have you ever… been in an office?

Remote Work Is Totally Solitary

Some extroverts cringe at the idea of working from home, because they thrive on the energy of an office full of coworkers. But I know lots (er, at least two) of extroverts who love working from home.

You Have to Have a Home Office

You might look around your 500-square-foot apartment and wonder where you’d even work from home. I’d say: Anywhere!

Online Workers Are Distracted by the Internet All day

If you have to be online for work throughout the day, will you linger on those Twitter threads a little longer? Watch a few more bread-baking videos on Instagram? Snag a couple of wardrobe recommendations from Pinterest?

People who should listen to this show are entrepreneurs, career coaches, remote workers

The truth is, there’s a limitless supply of wealth and abundance available to every one of us, we just have to learn how to cultivate and attract it.

One thing that highly abundant and wealthy people do well is to keep their energetic vibration high

1: Know that money is an expression of your own energy

Every time you consciously receive, spend or give money, you’re reflecting on how you view and feel about wealth.

2: Be aware of your words and thoughts

Did you know that every time you speak negatively about your financial situation or act with scarcity, you lower your vibration?

3: Put your health before wealth

Ralph Waldo Emerson once said ‘Health is our greatest wealth’, and I’ve certainly found this to be true.

People who should listen to this show are entrepreneurs, career coaches

Start BEFORE You’re Ready

The key to writing a book – or anything else of value – is to “Just Write!”

Writing is one thing that you cannot get worse at by doing it.

It doesn’t matter if you’re regularly creating blogs and emails or if you’re brand new.

Be An Expert

You must be an expert on your subject and know ten words for every one word you write.

Readers will know if you’re making things up.

For instance, if you want to write on success, you must already be successful.

Expand Your Knowledge

Confidence is an important thing to demonstrate with your written words.

If you feel unsure about your topic, the ideas you present and how you structure your arguments, your audience may not believe you.

Find Your Passion

While it’s something that ANYONE can do, writing a book is very difficult.

There’s one way to make the process more challenging: Write about something that doesn’t interest you.

People who should listen to this show are speakers, entrepreneurs,

Does It Actually Help?

How does working from home impact employee productivity? Stanford professor Nicholas Bloom and his team attempted to provide an answer in their March 2013 paper entitled ‘Does Working from Home Work? Evidence from a Chinese Experiment’. The subject of their research was Chinese travel agency CTrip, where call centre employees who volunteered were randomly assigned to work from home or in the office for 9 months.

No Office=No Stress? Not Quite

Having established the benefits of remote working, it’s important for organisations to identify which employees would thrive in this situation. Most employees would view working from home as the opportunity to work stress-free, but recent research conducted by researchers at Baylor University suggests otherwise.

Work From Home Is Here To Stay

Whether your company embraces it or not, remote working is growing at a remarkable rate. A study released by Switzerland-based serviced office provider IWG in May 2018 found that 70 per cent of professionals work remotely at least one day a week, while 53 per cent work remotely for at least half of the week.

People who should listen to this show are entrepreneures, remote workers

Stick to a schedule

One of the most wonderful things about working from home is that you get to enjoy the comfort of your home all day.

Give yourself space

Don't let your dining room table become the source for stacked papers, folders - or God forbid, a printer.

A dedicated workspace (ideally one you where you can close the door) is a solid way to keep work and life separate – and ensure you're not constantly reminded of your deadlines while sitting down for dinner.

Look the part

When you work from home, appearing professional can be just as important as when you work in a traditional office. (Also, it's 2020, and there's simply no excuse for a poorly lit video conference with bad audio.)

It's also one of the most dangerous things about working from home.

Consider beginning and ending work at the same time each day – the way you would if you were at the office. This will help you separate professional time and personal time – and make it easier to detach both emotionally and physically at the end of the day. You can even log your day and daily tasks if that helps you.

Build boundaries

When it comes to working from home, I often encourage people to "build" and not "set" boundaries – because it's truly a process.

It took me years to figure out that even though I work from home, I don't have to answer an email at 9:00 p.m. when I'm sitting on the couch with my husband watching This Is Us. (Trust me, I'm way too fragile to respond to anything after that show anyway.)

People who should Listen o theis show are entrepreneurs, career coaches

The three dimensions of impact

Pandemics have a direct impact on biological, psychological and economic dimensions. Its intensity varies depending on the mortality and morbidity rate of the pathogen at hand, as well as the time it takes for it to spread.

Longer-term innovation and changes in trends will come about as consumers and businesses try earnestly to normalize the impact on psychological and economic dimensions — provided containment is reached and the biological impact is resolved. Studying over 50 startups that gained scaled around the times of global crises via the lens of this framework clears the mist. To start off, a recession usually brings about an acceleration in business model change, driving down costs to serve and prices.

Supply chains will merge into resilient ecosystems

Global supply chains have long been geared towards keeping quality relatively constant while driving lower costs at every step. This has resulted in significant concentration risk in terms of geographies and vendors for most companies. For example, China scaling down due to Covid-19 and creating a knock-on supply impacts we are seeing today has exposed the lack of resilience in this approach. There is a sharp need for a more distributed, coordinated and trackable supply of components across multiple geographies and vendors while maintaining economies of scale.

Mental health support will be provided at scale, digitally

It is straight forward to predict that the Covid-19 is going to be an accelerant for remote working as well as online education.

People who need to listen to this show are entrepreneurs

The Importance of Building an Email List

Your email list is the lifeblood of your business.

With email, you can keep in contact with previous clients, promote your new products and services, and fill your events by marketing directly to people who are already interested in what you are selling.

Facebook Groups

If you have your own Facebook group, create a post asking your group members to join your email list.

If you don’t have your own Facebook group, you can look for potential subscribers in other people’s Facebook groups.

Your Personal Facebook Account

Last but not least, you may be able to leverage your personal Facebook account to add a few additional subscribers to your list.

If you see a Facebook friend struggling with a problem that your business can solve, feel free to send them a message.

4 Ways of Building an Email List with Facebook (Without Ads)

Engage Your Followers.

Engagement equals conversion.

If you don’t engage with your followers, you can’t expect them to sign up for your email list or purchase your paid offers.

People who should listen to this show are online marketers, entrepreneurs

Use a “Time Journal” to Discover Your Magic Time and Plug the Leaks in Your Bucket

“What gets measured gets managed.” ~Peter F. Drucker

Before you can manage and own your time, you must first measure it.

In the same way that you can’t effectively pay off your credit card debt if you don’t know exactly how much debt you have, what interest rates you’re paying, and when the payments are due…

Follow the Perfect Week Formula to End Overwhelm and Live Your Perfect Life TODAY

As an entrepreneur or high-performer, not only are you a master of your craft, but you gain a massive sense of meaning, purpose, and fulfillment from your work.

And this is great.

In a society where an estimated 87% of people are “actively disengaged” with their work (source), it’s no small feat to love what you do.

Use THIS Grid to Work 10 Fewer Hours Each Week

Most entrepreneurs I know don’t struggle with time management so much as task management.

It’s not that they don’t have enough time to do the things they need to do. It’s that they are doing too much and creating unnecessary overwhelm by believing the lie that they have to “do it all.”

Understand the Price of Gold

One of the greatest threats to your success, fulfillment, and ability to own your time is the negative approval of others.

I call this concept the “Price of Gold” and it goes like this…

As human beings, we are all hard wired to seek validation. Our 200,000 year old brains learned a long time ago that validation and approval equals safety and disapproval means death.

People who should listen to this show are entrepreneurs

Know Your Numbers

“What gets measured gets managed” ~Peter F. Drucker

Imagine this.

You’re on a plane, flying out to complete a consultation with a client you recently closed. After sitting down in your chair and watching the safety briefing (you’ve seen hundreds of times before), you hear a voice crackling over the intercom.

Never Lower Your Expectations, Shift Your Strategy

It’s ‘normal’ to experience downtimes in your business. Months where the revenue drops off inexplicably. Seasons where, due to the appearance of Santa and all his elves, customers just don’t buy the way they normally do.

And during these months it’s equally ‘normal’ to lower your expectations and strap yourself in for a few bumpy months.

But here’s the thing…

I know that you don’t want to be normal. You don’t want to have a normal life or a normal business. You want to build an empire.

Be a Creator, Not a Consumer

One of my favorite sayings of 2020 is: “You must stop using social media and start using business media.”

Too many people waste their lives scrolling and double tapping their days away on Instagram or Facebook when they could be building an empire and leaving a legacy.

Choose Pain and Discipline Today to Achieve Freedom Tomorrow

Jim Rohn, one of the fathers of the personal development industry once said:

“We must all suffer one of two types of pain. The pain of discipline or the pain of regret. The difference is that discipline weighs ounces and regret weighs tons.”

People who should listen to this show are entrepreneurs, career coaches

If You Want to Move Faster, Slow Down

There’s a saying in the Navy SEAL Teams, “Slow is smooth, smooth is fast.”

They understand that, in a combat environment, feeling hurried and panicked can mean death. The key to their success is their ability to slow down during stressful situations and act with calm precision.

10X Your Thinking In Every Area of Life

Peter Diamindis, the founder of XPrize has a simple question that he asks every company before he invests with them and it goes like this:

“If you had to achieve your ten year goals in the next six months…how would you do it?”

It is Your Duty and Obligation to Provide Your Solution to the World

Right now, somewhere in the world, someone is feeling alone, hopeless, and depressed–and crying themselves to sleep because of a problem they are facing in their life.

A problem that you can help them solve.

Make Time for What Matters and GSD

I’m going to let you in on a little “secret.”

You will never “find time” for the things that matter most. More time isn’t hiding under the bed next to the ab roller (you never use) or tucked away in the pantry behind the cookies (you shouldn’t have bought).

People who should listen to this show are entrepreneurs

According to a recent study published by Social Media Today, the average person will spend, wait for it…

More than five years and four months of their life on social media.

That’s 46,751 hours that they will never get back.

Enough time to become a master (according to the 10,000 hour rule) of nearly five different life-changing skills.

Eliminate Social Media from Your Early Morning Hours

The first way to reclaim control of your life and fix your broken relationship with social media is by eliminating social media during early morning hours.

Unfollow Anyone That Doesn’t Add Value to Your Life

Despite the fact that I have almost 50,000 followers on Instagram, I only follow 13 people.

I have fewer than 100 friends on my personal Facebook account and go out of my way to ensure that I am only following people who I know personally and add real value to my life.

Turn Off Notifications and Reclaim Your Time

If you have your notifications on for any of your social media channels, turn them off now.

To use social media effectively, you must use it on your time.

Turn your notifications off.

People who should listen to this show are entrepreneurs that market a business online, entrepreneurs, social media managers

Use THIS Referral Script to Turn Happy Customers into Lead Generating Machines

Every entrepreneur “knows” that they should be asking for referrals.

But there are two problems:

Most of them don’t
And those who do have no idea how to do so effectively.

Step 1: Set the Expectation

During your first call, meeting, or interaction with a new client, you want to set the expectation that you’re going to be asking for a small favor in the future.

Step 2: MEET the Expectation

Once you’ve have set the expectation, the next step in the referral machine system is to meet the expectation that has been set, typically over a 6-8-week timeline.

Step 3: ASK for the Referral

Once you have set and met your client’s expectation, the next step is to ASK for the referral.

Remember – The Money is in the Follow-Up

What if I told you that you could generate 20% more revenue in your business this week, without:

· Investing in expensive marketing campaigns

· Buying media

· Hiring a PR agency or out of house marketing team3. Harden Up—Your Offer

After working with hundreds of entrepreneurs, I’ve noticed that so many people are trying to sell soft or “unsellable” offers.

Or rather, that they are making their offers unsellable by positioning them in the wrong way.

{eople who should listen to this show are entrepreneurs. online businesspeople

Laurie LaMantia is an entrepreneurship professor, and business owner. She is the author of Effortless Wealth: an investment guide for developing your wealth consciousness. You can purchase the book on amazon or at her website TheAbundanceCenter.com...also check out her prosperity blog at the site.

Act on the CARES Act

My business partner Matt Smith reports:

“On Friday the $2 TRILLION Coronavirus Aid, Relief and Economic Security (CARES) Act was signed into law. If you’re a small business owner, you should take a serious look.

Ask Your Staff for Help

If you want to keep your people working as long as possible, and get them back to work as quickly as possible…you must ask them for help.

Hustle – America (and the World) is Still Open for Business

No one has welded shut the cash registers of the world. Sales are still being made. Online shopping is happening – even for businesses otherwise decimated by foot traffic restrictions.

Work Harder and Longer Hours

One politically incorrect truth generated from this crisis is that too many of us have gone soft.

I’m hearing from too many people that they are burned out working six days in a row.

Cut Out the News and Use Your Free Time to Make More Offers

First, stop watching the news.

There’s nothing on CNN or FOX News, or in the NY Times or the Kansas City Star that can save your business. In fact, those stations are nothing but cancer for the mind and a threat to America with the divisive content created solely for ratings.

People who should listen to this show are those who need help in avoiding financial diseaster

Be Crystal Clear on Your Vision and Brand

Imagine we bumped into each other on an elevator today… could you tell me, in under 60-seconds, what your brand stands for and what your vision is?

If the answer is “No”, this is exactly why you’re struggling to attract the right people to your team.

Be Ruthless and Politically Incorrect in Your Job Ads

One of my “secrets” to finding and keeping amazing employees on my team is something I call my “politically incorrect job ad”.

Embrace The “Hiring Grind”

I was recently asked, “How long does it take to get good at hiring?”

My honest answer?

Forever.

Use This Secret to Conduct a Stunning Interview

If you want to find the best people for your team, this interview process is how you’ll do it.

Start by going to your Tribe, wherever they hang out. Advertise your open position via podcast, your email list, your Instagram stories, everywhere.

The #1 Question to Determine When You Should Fire

Here’s a simple question that will let you know in 3-seconds whether or not you should let someone on your team go.

You ready?

How to Fire Gracefully

Firing employees can be one of the most stressful tasks a business owner can handle, but I promise it will only make progress toward your ultimate vision that much slower if you try to force a relationship that isn’t working.

xxx

If you’re a freelancer, even an experienced one, I’d bet a nickel that (a) you know that pricing your services correctly is tough, and (b) that every Tom, Dick, and Jane who call themselves “business coaches” or “freelancing coaches” have written a blog or three on how to do it.

My formula for setting your minimal hourly rate for freelancing or consulting services

For this formula to be useful to you, let’s define each element and see what should be in it, so nothing remains hidden.

Estimated Annual Taxes = your federal, state, and local income taxes including self-employment taxes, without forgetting to consider all your business deductions.

Charging by the Project

Charging by the hour has two big drawbacks. First, it sets you and your client up in such a way that your interests don’t align. As an hourly freelancer, you get paid more if you take more time to get the job done.

Top-Down Strategic Pricing

The most important thing when pricing your services is that you have to be solving a problem that the client wants solved.

People who need to listen to this show are entrepreneurs and freelancers

Flip the Switch and Become a “Go Giver”

The first step to building your life-changing network is to flip a switch in your mind…

Right now, you probably go into networking events, seminars, and masterminds thinking, “How can I get, get, get?”

Increase Your “Market Value” By Developing Your High Income Skills

Once you’ve become a go-giver, it’s time to develop High-Income Skills (H.I.S.).

Establish Your Critical Credibility and Manufacture Celebrity

When I was 25-years-old, I was a broke, struggling, introverted binge-drinking personal trainer. I had a lot to work on at the time, but I was fortunate that I had developed the High-Income Skill of content and copywriting.

Become a Connection Conduit

The final “secret” to building a billion-dollar Rolodex is to leverage the compound effect by making connections and introductions inside of your network.

Your network is not for you to hoard. It adds value to your life, but you need to use it to bring value to others.

Whether it’s email copywriting, doing videos, becoming a great speaker, writing video sales letters, or simply being able to sell…Figure out where your unique talents lie and how you can develop them to add life changing value to other people.

People who should listen to this show are entrepreneurs, career coaches

Entrepreneurial Archetype #1: “The Dreamer”

The first entrepreneurial archetype is what I call “The Dreamer”.

You have a big vision…you’re going to be a millionaire, write that best-seller, have a 6-figure product launch…

…BUT you aren’t taking action on that vision.

Entrepreneurial Archetype #4: The Empire Builder

Imagine the greatest rulers in human history…the Pharaohs of Egypt, Emperors of Rome, Kings and Queens of Europe…

Think about the monuments they built, the cities they created, and the impact they had that still continues to this day.

Now let me ask you…

Do you think any of those rulers were out there doing the heavy lifting to build the pyramids, cathedrals, and castles for which they are known?

Of course not!

Entrepreneurial Archetype #2: The Lost Warrior

I’ve only been to the ER a few times in my life and most of those times were in my early 30s when my anxiety was so bad I thought I was having a heart attack.

I was living a hypocritical lifestyle as a personal trainer, telling people how to change their lives and bodies while partying, binge drinking, and working 15+ hour days.

Entrepreneurial Archetype #5: The Titan

Finally, after building your Empire for years or even decades, you’re ready to graduate to the final entrepreneurial archetype…The Titan.

Titan’s are entrepreneurs who are no longer building empires, but expanding them.

people who should listen to this show are entreepreneurs

Create an “Email Super Signature”

Chet Holmes – a legendary business consultant and strategic coach – taught us a great lesson when he said, “Only 7% of any marketplace is actually thinking about making a purchase at any one time.“

Give WAY More Calls To Action (Like, A Lot More)

Chances are your business has a presence online and you post content on social media, your podcast, YouTube, or you write regular blogs.

Quick question – do you make a call to action at LEAST twice in every piece of content you publish?

Double-Down On Your Best Payday

Growing your business by 20% doesn’t mean you need to do 20% more ‘things’.

More often than not, it just means doubling down on the 2-3 things that are already working.

Use The Two Most Powerful Words In Business

Most people who hear your offer or pitch are skeptical…

(Notice how I didn’t use the word ‘cynical’ there?)

They don’t believe the kind of results you CAN deliver are actually possible – and that’s totally normal and understandable.

Create A High-Ticket Offer

Every potential customer has a preference for how they want to achieve their goals.

People who should listen to this show are entrepreneurs

They Plan Out Their Days, Weeks, and Months

I’m a big believer that success is simple…once you accept how hard it is.

And one of the simplest (and most powerful) habits you can adopt to 10X your success and make your first million faster than you ever thought possible is to strategically plan your days, weeks, and months.

They Delegate Aggressively and Focus on Their “Area of Genius”

One of the easiest ways to rapidly increase your income and make your first million is to eliminate all of the tasks, activities, and obligations that you do not need to do.

They Know Their Magic Time (And Max It Out)

Your magic time is the time of the day when your focus, intention, willpower, and motivation are at their highest. When you’re 3-5X more productive than any other time of the day.

They Take Massive (Imperfect) Action

During our Unstoppable Mastermind meeting last week, my good friend Maddy Fryer delivered a fireball presentation on the power of mindset.

They Flex Their “Decisiveness Muscle”

Former Secretary of State, Colin Powell, a man whose daily decisions literally affected millions of people was once asked how he was able to make so many decisions so quickly.

People who should listen to this show are entrepreneurs and career coaches

with 2019 in the rearview mirror, I challenge you to look back on the year objectively to discover the experiences, relationships, and pursuits that really fulfilled you.

What were the things that happened in 2019 that set your soul on fire? What experiences do you want more of in 2020? And, most importantly, what is really required to achieve them?

take another mental step back…

What were your worst experiences of 2019? And how can you reduce them in 2020, or eliminate them altogether?

“If I had to achieve my ten-year goals in the next six months, how would I do it?”

Peter Thiel asks this question, made famous by Tim Ferriss’s book The Tools of Titans, of every Founder and CEO who comes to him for funding.

“If money were no object, how would I spend my time? What would I do differently than I’m doing right now?”

All too often, we defer doing the things we really want to do until we hit a certain level of financial success.

But here’s the thing…

Most of the things you REALLY want to do (spend more time with family/friends, travel more, learn a new language, instrument, etc.) are all readily available NOW, regardless of your financial level.

“What problems am I facing in my life that I can spend money to solve?”

There’s an old saying, “What got you here won’t get you there.”

And it’s true.

What gets most entrepreneurs to the “promised land” of 6 or 7-figure success is simple. They work hard for long hours every single day.

People who should losten to this show are entrepreneurs

As I started implementing what I was learning, my posts began receiving more and more comments and shares (one even went viral on StumbleUpon). I then began publishing my posts on Medium, and many became trending articles in numerous publications.

My email list grew from 200 to over 2,000 subscribers in just a year (and now to over 5,000 subscribers). I’m not sharing these numbers to brag but to show that the tips I’m about to share do work. And if I can write articles that resonate with readers, you can too.

Craft a Strong Headline

Imagine you’re browsing through the newly released books at a bookstore. You don’t have enough time to stop to look at every single book. Most likely, you’ll only pick up a book if it has an intriguing title and cover design.

Open with an Irresistible Introduction

You’ve caught your reader’s attention with your headline, but does your post deliver what it promised?

The first paragraph of your blog post should draw your readers in and make them want to read more. This is where you lay out what they can expect in the rest of the blog post.

Follow the Story Structure of the Hero’s Journey

Stories add another dimension to our writing. This fascinating Infographic shows how the human brain is hardwired to respond to storytelling differently than other forms of writing.

Make Your Post Easy to Read

People who should listen to this show are entrepreneurs, virtual assistants

Research shows a staggering 87% of employees worldwide report not being engaged at work. They’re not being utilized to their fullest potential.

Instead, these quitters are packing out coworking spaces and freelancing in exotic countries.

Solo traveler bookings shot up 42% over the past two years.

U.S. freelancers jumped by 8.1% over the last three years.

Acquire a skill you love

This is the foundation of your career and will serve you for the rest of your life. A skill you love is the asset you will use to help others succeed, which is the foundation of business.

Create things and fail (a lot)

When I told a friend about the importance of failure, he asked a clarifying question, “But the goal isn’t failure, right?” It’s true. It’s not. Nobody wants to fail, but failure means something completely different to an entrepreneur.

Make big asks

Big asks accelerate your career.

A big ask is an audacious, bold proposal to do something that outsizes your current capacity to do it. A big ask could take the form of an email, a conversation, a phone call, a tweet, or a direct message over social. It could easily get rejected or ignored. But if it goes through, it could change the course of your career forever.

People who should listen to this show are entrepreneurs, career coaches

Take Ownership Of Your Life

So many of us spend our lives waiting for our “big break.” We think that if we just put our heads down, work hard, and do the right things, eventually someone will hand over the keys to our success.

If You Want To Change The Fruits, First Change The Roots

This may not make a lot of sense at first, but picture a tree in an orchard.

Be Willing To Be Uncomfortable

The truth is, most people have trouble stepping outside their comfort zone.

Your Word Must Become Law

It’s time to be honest, and the answer to this question may make you cringe. But how often do you start projects and never finish them?

What You Focus On Expands

Have you ever met the kind of person who can’t seem to stop complaining about everything that’s wrong with their life? You probably have.

Be A Great Money Manager

Do you have a system for managing your money?

If you aren’t making as much as you’d like yet, it may seem easy to write the idea off. You just tell yourself you’ll think about it later when you have extra money to budget.

People who should be listening to this show are entrepreneurs, career coaches,

Get Referrals from Existing Clients

Any time one of my clients tells me that they’re struggling to find or close new leads, I always ask them one question…

“How many times have you asked for referrals in the past 30 days?”

Get Even More Referrals from Partners and “Competitors”

After tapping into your existing client base to find new clients, turn your sights toward partners AND competitors–individuals or businesses in the same industry but that offer complimentary services (e.g. a relationship coach and a business coach) but that might also have under-served customers.

Use My Instagram Social Story Selling System

In 2018, I made more money from Instagram than I did from any other platform including my email list (although we still did pretty well there).

How did I do this?

Stretch Your Content as Far as It Will Go

One of the biggest mistakes that I see online entrepreneurs making in 2019 is that they fail to leverage their content to its fullest capacity.

Here’s what I mean…

Use Email to Build Relationships and Close Deals With Existing Leads

It’s been said that, in 2019, email is dead.

The truth is that “bad” email is dead.

Good email still works… great!

Create a Free Facebook Group

One of the more underrated strategies for quickly finding new leads and increasing your revenue–despite what you might have heard–is to create a free Facebook group and offer massive value to your members.

People who should listen to this show are entrepreneurs, career coaching

with consistent action, once your side hustle gains some traction and regular cashflow, quitting your day job will be a no-brainer.

Start with asking yourself why

I wanted to be the one providing good jobs to others. I figured I wanted to have my own clients, my own business systems and live on my own terms

Figure out what’s the problem, not the solution

A lot of people, myself included tend to fall in love with their own business ideas and think their ideas are unique and will change the world.

Decide Who You Want to Work With

I’m sure you wish to work with people you have some chemistry with. You will want to work with people whose values align with yours.

Give and help others as much as you can

I used to think that starting a business is only about giving more money. Truth is, it’s all about giving. You can start by giving something to someone for free.

Get some freelance work

You may wish to start as a freelancer first by tailoring your services based on clients’ requests. This means each request may be very different and you have to

Create Your “Treasure Map”

“A genius without a roadmap will get lost in any country. But even an average person, with a roadmap, will find their destination anywhere” ~Brian Tracy

Within 12 months, he more than 20X’d his revenue while working fewer hours, traveling the world with his wife and making time for weekly date nights.

Ruthlessly Test and Optimize Your Offer

As a solopreneur, having the right offer–and refining the particular articulation of that offer–is everything.

Remember Mark Ford’s Million Dollar Advice

My mentor Mark Ford, the original Founder of Early to Rise, once told me that,

“Until you hit $1,000,000/year in revenue or more, 80% of your time needs to be spent selling.”

Have a Proven Sales Script

Only novices get on the phone without a proven script to convert leads into buyers.

Learn from the Best

Study the greats of the sales industry. Watch videos from Grant Cardone, Jordan Belfort, Zig Ziglar, and Brian Tracy.

Make More Indirect Offers

Too many entrepreneurs think that “sales” are something that only happens on a specific page or over the phone. But the truth is, you should be selling all the time

People who should listen to this show are entrepreneurs, career coaches

Look deep inside yourself and think about what you’re doing with your life right now.

MYTH 1 — “You need to find your passion by actively searching for it.”

This is one of the biggest myths I hear from my students, and it just isn’t true!

MYTH 2 — “Passions are hobbies, not businesses.”

Most of us grew up being told that if you couldn’t get a degree in an “interest” or hobby, it won’t make you successful.

MYTH 3 — “You can only have one passion, and you need to stick to it no matter what.”

Most people think there’s only one overarching passion you can have in life.

MYTH 4 — “If you’re living your passion and purpose, you never have to work a day in your life!”

Just because you’re doing something you care about and love doing, doesn’t mean running a business is easy!

People who should listen to this show are entrepreneurs, career coaches, motivational speakers

I. What is Procrastination?

At the most basic level, procrastination is simply the act of delaying a task(s) that needs to be completed.

Procrastination is the act of either intentionally or unintentionally delaying a task that must be accomplished.

II. The “Three Kings of Mediocrity”: Why We Really Procrastinate

Accepting this updated definition of procrastination is great. But what do we actually do about it? Why is it that we procrastinate and, more importantly, how can we stop?

III. How to Beat Procrastination for Good

Now that you have a greater understanding of why you procrastinate, let’s go over a few proven strategies to overcome each of the three procrastination causes.

And there are a few simple and easy ways to do this.

The first is a tactic known as “Temptation Bundling” which comes from researcher Katy Milkman at the University of Pennslyvania.

People who should listen to this show are entrepreneurs,

After twenty-five years of finding my own work, my own way, I’ve learned some things about how to do it.

Side hustle refers to freelancing, the gig economy (driving for Uber or Lyft, renting space via Airbnb, working for a food delivery service, etc.), selling online, small community-based businesses (like babysitting and dogwalking) and pretty much any kind of home-based self-employment.

Here’s my formula for finding out you next side hustle, developed after twenty-five years of living it.

Figure Out Your What and Why

You might think you know this already. I mean — duh, you want a side hustle because you want to make some money. What other reason?

Think about every job you’ve ever had. Every scrap of experience you’ve gained over the course of your life. Even if you’ve never had a job before, you’ve probably had life experiences that translate into marketable skills.

Here are some thinking points to get you started.
What were you good at in high school?What did you study in college (even if it was just one community college class)?What jobs have you had?Do you speak a language other than English?Are you strong and healthy? (This is a skill! Write it down.)What do you know how to do well?What do you have a knack for?What do your friends ask for your help with?What are you always asked for your advice about?Take a look at your bookshelf. What have you studied on your own?Do you have a family business?Think about your past experiences.
People who should listen this show are entrepreneurs, career coaches

I’ve helped thousands of entrepreneurs do over $500 million in product launches. After all these years, I’ve literally boiled this down to a formula… and here’s the key steps that you need to follow.

Step 1: Turn Your Marketing into an Event

OK, the first mistake most people make is they don’t actually plan their launch. Instead they rely on what I call “Hope Marketing”…

Step 2: Use a Prelaunch Sequence to Build Anticipation

Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days.

Step 3: Leverage the Power of Conversation

Conversations are a lot more interesting than monologues

Step 4: Tap into Joint Venture Partners

One of the fastest ways to turbocharge your business is to tap into the power of “other people’s lists”… in other words,

Step 5: Opening and Closing Your Launch

Of course, the whole point of your launch is to make sales.

People who should listen to this show are entrepreneurs, career coaches

Psychologist Denis Waitley’s approach to winning with self-awareness and self-esteem puts an exclamation point on the idea that most often success comes from within.

Visionary mindset

Successful entrepreneurs spend a significant amount of time thinking, creating and visioning. Being innovative comes naturally to all of us if we can discipline ourselves to enjoy the process of being in constant discovery.

Embrace the day early

The most effective entrepreneurs are early risers -- they support the belief that the early bird gets the worm. They start their day visualizing what they want to achieve and speak affirmations of success over their mindset

Scheduled

One of the easiest ways successful entrepreneurs increase effectiveness is by being scheduled.

Honor the power of sleep

To be effective, successful entrepreneurs appreciate the importance of sleep.

Simplicity

Simplicity is the secret weapon successful entrepreneurs swear by to increase their effectiveness. They live nearly obsessively by simple yet practical routines.

One of the easiest ways to increase effectiveness is to develop the habit of journaling

Flexible

As important as routine is, successful entrepreneurs also understand how imperative it is that they’re flexible enough to pivot on demand in response to unforeseen or changing circumstances.

People who should listen to this show are entrepreneurs, freelancers

work-from-home is itself about to be disrupted, by the coming of 5G and its ability to enable virtual reality (VR) anywhere through what’s known as XR, the combination of extended, augmented, virtual, and mixed reality technologies. Fifth-generation (5G) communications networks, with their exponentially faster connection speeds, capacity, and communication response times (known as latency), will make possible an astonishing range of innovative new products and services

The notion of the workplace will become increasingly fuzzy

Historically, how and where we live has been dictated by where we work. 5G and XR will allow many of us to perform almost any aspect of our jobs,

Specialists—and even executives—may work for multiple employers

Surgeons or other medical specialists who are currently tied to a hospital or physician’s practice and limited to a single geographical area could conceivably be employed by many hospitals or practices around the world.

Working virtually could be as good as or better than being there

That Seattle-based manager of the Vietnam manufacturing facility will be able to do a realistic walk-through of the plant in real time and examine any aspect of its operations, at any level of detail.

People who should listen this are entrepreneurs, career coaches

Clear on Your Values and Vision (They Drive Every Decision)

To achieve your biggest goals in 2020, the #1 thing you must become is crystal clear on your values and vision.

Listen…

Structured and Strategic

I have a client, let’s call him “Jimmy” who runs an amazing startup that uses AI-powered robots to clean oil tankers (saving money and lives).

Unstoppably Disciplined in Pursuit of Your Goals

On the other side of the spectrum from the “Lost Warrior”, we have “Day Dreamers”. Entrepreneurs and would-be high performers who do have clarity on what they want and what they value…but who lack the discipline necessary to make it happen.

Ruthlessly Productive

Productivity is one of the most misunderstood terms on the planet. When most people think about productivity, they think about doing more, about cramming more projects into their schedule, finding ways to do things faster, and being more efficient.

Obsessed (with High-Income Skills)

Skills pay the bills. And to achieve massive success in the New Year you must become obsessed with developing high-income skills to increase the value you bring to the market.

People who should listen to this show are entrepreneurs

1) They don’t have a mentor: Everyone at every stage of business needs a mentor. Yet so many go it alone.

2) They do not have a mission statement and core values: If you do not have a mission statement that you can share with your employees, colleagues and vendors, you are leaving money on the table.

3) They keep bad employees: Unfortunately many entrepreneurs have a hard time firing employees. But keeping a bad employee is like spreading a disease.

4) They hire too fast: I see this all the time. Entrepreneurs need someone to help out so they hire fast and most of the time it is the wrong person.

5) They do NOT follow through: This encompasses everything from product development to marketing to business relations. I cannot tell you how many times I have had “colleagues” call me or email me ask me to either collaborate on a project, be a guest on a teleseminar or interview me for podcast and I agree to help or collaborate and then THEY do not follow through.

People who should listen to this show are entrepreneurs, careercoaches

The Power of a Choice--(Tell someone's elses story vs my own story)

You see, Uncle Tony was my granddad’s brother. My grandparents died when I was very young, so Uncle Tony and Aunt Tillie became our grandparents.

They were special people and favorite babysitters to my siblings and me

My Dad was so grateful for those last days, but the regret we felt leaving the hospital – all those lost years and the needless sorrow – was overwhelming. I wish I could have helped my dad change his mind sooner.

The desire to make a difference is still with me. When Uncle Tony was dying, I didn’t really have the experience or knowledge to help. All I could do was beg my dad to join me at the hospital and hope for the best. That’s what has led to my intense personal desire to find the right resources and the right people.

It has now turned into a personal drive to make sure working moms have the foundation for a prosperous, purposeful, and happy life. Because I don’t want anybody – moms, kids, husbands, anybody – to feel the grief my dad and I felt.

Why Do We Make the Choices We Do?

Even after Uncle Tony had passed away, you can imagine how hard it was to ask my dad about what had happened. As much as I wanted to understand the why and the how, bringing up that old family squabble was too much like picking at a scab.

The Power of a Choice--(Tell someone's elses story vs my own story)

You see, Uncle Tony was my granddad’s brother. My grandparents died when I was very young, so Uncle Tony and Aunt Tillie became our grandparents.

They were special people and favorite babysitters to my siblings and me

My Dad was so grateful for those last days, but the regret we felt leaving the hospital – all those lost years and the needless sorrow – was overwhelming. I wish I could have helped my dad change his mind sooner.

The desire to make a difference is still with me. When Uncle Tony was dying, I didn’t really have the experience or knowledge to help. All I could do was beg my dad to join me at the hospital and hope for the best. That’s what has led to my intense personal desire to find the right resources and the right people.

It has now turned into a personal drive to make sure working moms have the foundation for a prosperous, purposeful, and happy life. Because I don’t want anybody – moms, kids, husbands, anybody – to feel the grief my dad and I felt.

Why Do We Make the Choices We Do?

Even after Uncle Tony had passed away, you can imagine how hard it was to ask my dad about what had happened. As much as I wanted to understand the why and the how, bringing up that old family squabble was too much like picking at a scab.

And although all the economic reports tout sky-high incomes, for most of us, we’re only $400 away from hardship.

If you’re a successful freelancer with strong flow, don’t rest on your referral laurels. Clients could vanish as fast as you can say where’s my last payment?
Consulting (DFY): Freelance writing:Selling e-books: Selling on Amazon/Poshmark:
People who should listen to this show are career coaches

Where Wealth Really Comes From

Most people are fighting the good fight as a nine-to-fiver — trading their time and efforts for a monetary exchange.
What family you were born intoHow you scored on standardized testsWhat schools you attendedHow much money your parents can pay to get you into an elite school if your grades don't qualifyHow well you play a political game with superiors and coworkersHow well you push down the emotions that make you hate your job
This report highlights:
Working for a salary can’t make you richOnly making safe income investments can't make you richInvesting only in stock of large companies can't make you richOwning a business or businesses can not only build a solid foundation of wealth but generate a gigantic wealth explosion (and make you mega-rich!)
The Future Model for Building Wealth

The internet revolutionized how we interact, exchange, and do business.

Within seconds, I can send a message to either one individual or thousands of individuals (whether it gets received is another conversation).

In today’s landscape, all you need is an idea (ideally one that helps solve a market problem). After you have an idea, a computer and the internet can help you do the rest:
No more need for an office, just a desk will doYou can create digital widgets (videos, ebooks, and ecommerce take away the need for widget creation in-house)No startup costs if you create the videos, ebooks, etc. yourselfYour distribution channel is the internet

Get Referrals from Existing Clients

Any time one of my clients tells me that they’re struggling to find or close new leads, I always ask them one question…

“How many times have you asked for referrals in the past 30 days?”

We now have an outstanding team that we trust and rely on to take care of things while we are away. This is true freedom! Thank you for your part in our personal and business transformations! We will be forever grateful!” – Darren, nutrition coach

Get Even More Referrals from Partners and “Competitors”

After tapping into your existing client base to find new clients, turn your sights toward partners AND competitors–individuals or businesses in the same industry but that offer complimentary services (e.g. a relationship coach and a business coach) but that might also have under-served customers.

Use My Instagram Social Story Selling System

In 2018, I made more money from Instagram than I did from any other platform including my email list (although we still did pretty well there).

How did I do this?

Stretch Your Content as Far as It Will Go

One of the biggest mistakes that I see online entrepreneurs making in 2019 is that they fail to leverage their content to its fullest capacity.

Here’s what I mean…

When I create a video for Instagram TV, I don’t just create a video for IG TV.

People who should listen to this show are online marketers

Here are some of my top tips for deciphering where your funnel might be leaking.

The Landing Page

There’s a super easy way to know if your landing page is converting. Look at the stats in your funnel. You want to see that number at 20% or higher. And it’s good if you can get at least 100 people to hit the landing page before you take that measurement.

If your offer is amazing and your copy is incredible and your landing page conversion rate is less than 20%, then your problem is simple:

The Traffic

If you’re using Facebook Ads, this means your audience targeting stinks or your Facebook Ad graphic and copy is misleading the people who are clicking.

Facebook Ads

So I want to make something clear here first. Facebook Ads are the chum you’re throwing in the water to attract the sharks. If the issue is with your Facebook Ad, it’ll be really obvious because no one will be clicking, or the cost per conversion will be super high.

The Tripwire or Intro Offer

Alright so your landing page conversion rate is 40%. Your ads are doing well. But NO ONE is buying. This means there’s an issue with the tripwire sales page. How do you know if it’s not doing well?

The OTO Offer

If you’re running a funnel with an OTO and it isn’t converting, first make sure you know what is normal.

Webinar Funnels

Okay, for those of you running webinar funnels, you might feel like it’s harder to diagnose the problem.

People who should listen to this show are entrepreneurs who do online digital marketing

Minimalist Color Palette

For marketers, both experienced and new, looking through guides on brand colors will make it immediately clear that colors need to be chosen carefully.

High Contrast

Another design tip for using color to make your content immediately recognizable is to use contrasting colors.

Bold Text

With the rise of Instagram, one would expect text to be less of a focus in digital marketing. But, on the contrary, creative ways of employing text in visuals can make a massive impact on your content’s engagement.

Leave Frames Behind

Social media used to have a set framing system for its visuals—the subject of your image would generally be in the centre, with all the content neatly contained within the image. But now, asymmetry is ruling the digital marketing roost.

Flexible Branding

Making an attractive logo for your brand is hard work and once you have settled on a design, you obviously don’t want to change it. Doesn’t that completely negate the point of creating a logo in the first place? Not in the current digital market.

Be Consistent

According to the latest branding statistics, consumers need to interact with your brand 5-7 times before they even recognize it.

Use Templates

One of th e primary ways to create consistent yet flexible content is to use social media templates.

Why Is The Email Open Rate Important?

The answer to this is pretty straightforward. The email open rate is a metric that defines how much of your emails from your campaigns are clicked and opened by your email lists.

Use A Strong Subject Line

This tip should be obvious. A weak subject line will only deter the reader into clicking the email open.

Determine The Best Schedule To Send Out Emails

Another factor that determines an email’s open rate is the time it is sent. But here’s the thing. There is no clear-cut one-size-fits-all schedule for sending emails.

Audit, Clean Up and Segment Your Email List

This one should be done regularly. Cleaning out your email list will make sure that only your loyal contacts are in your list.

Send Reminder or Follow-Up Emails To Those Who Did Not Open Your Emails

Sending reminders or follow-ups to people in the email lists lets you know who among them are still interested in receiving your content.

Make It Work

Now that we’ve shared some of the top email marketing tips to boost your open rates

People who should listen to this show are entrepreneurs, digital marketers, career coachesw

Whenever you’re feeling down on your luck or efforts, how many times have you heard someone say, “Just be positive, it will all be okay”?

Or how many times have you told yourself to keep your chin up and that things would look better in due time?

On a scale from 1 to 10 (1 being the lowest) imagine you are a person with a level 2 strength of character and attitude looking at a level 5 problem. Would this problem appear to be big or little? From a level 2 perspective, a level 5 problem would seem like a big problem. Now imagine you’ve grown yourself and become a person with a level 8 strength of character. Would the same level 5 problem be a big problem, or a little problem? Magically, the identical problem is now a little problem.Finally, imagine that you’ve really worked hard on yourself and become a level 10 person. Now, is this same level 5 problem a big problem, or a little problem?
The answer is

I was done with positive thinking. And it was when I flipped that thought around, that things really started changing and looking up and the fun started.

With Positive Thinking:
People use positive thinking to pretend that everything is rosy, when they really believe that it’s not.People believe that their thoughts are true.
People who should listen to this show are entrepreneurs, career coaches, psychotherapists

most people quit what they start. It’s a fact–a hard cold one–that 75% of people quit the new projects they start. Think about how many projects, tasks, hobbies have you started and quit?

The Harm of Quitting

Quitting can become so automatic that you do not even realize you do it anymore. Did you know that it is actually dangerous to have a quitting habit?

What Makes Us Quit?

So why do we do we let quitting win over our happiness? There are many reasons, but the main ones are:

Kicking Quitting to the Curb!

If you have recognized yourself in any of the above, don’t worry. That’s right. There is good news. You can break this quitting habit and you can start today

Remove distractions. Get rid of the “time drainers”. Don’t sign on to Facebook or the Internet at all. Set yourself up for success.

Believe in yourself. The fact that you are part of this community tells me you are the kind of person who wants to do great things. That you are the kind of person who wants a better life.

People who should listen to this show are entrepreneurs, career coaches

Freelance writing

I consider myself to be truly freelance writing when I pitch to a publication, website or magazine and have my work accepted and paid for.

Content creation

This is similar to the above but is ‘done to order’. If someone wants content for their website, blog, or (occasionally) for other online spaces (such as social media streams, newsletters or sales pages),

Content marketing

In practice, this often involves the same skills as content creation, but is more likely to involve me in strategy, long term planning, and generally tying together a promotional campaign.

Editing and proofreading

I’m a trained copy editor and proofreader, and actually enjoy this work, though it’s not as well-paid as producing original content. I mainly edit and proof non-fiction, but have also been involved in copy editing novellas and short stories.

Affiliate marketing

This may not sound like it’s related to writing, but every product I promote as an affiliate is one that I write about at some level.

Revenue share sites

Coaching for writers

Ebooks

My ebooks are available on Kindle and bring in a small amount of extra revenue each month. Like most authors, I don’t make a living from my books,

Other digital products

I’ve created a set of digital products to help other writers, bloggers and affiliate marketers.

My online shops

Peoplewho should listen to this show are entrepreneurs, career coaches

What is a Virtual Summit?

The Virtual Summit is a conference held online that brings together expert speakers to present on a specific topic.

People can register with their email address to watch the video interviews and presentations often for free during the event.

A virtual summit is:
more accessible, all you need in an internet connected devicemore affordable, just register for your free ticketnovel, you can be as creative as you wishmeasurable, probably the most important factor
Free Summit Model

If you’re going to generate a new list of leads, you’ll probably want to go for a ‘lead generator’ style summit that is free to attend. The attendee gives you their contact details in exchange for access to the summit online.

Freemium Summit Model

The second cost structure is a freemium summit. This format allows people to register for free, but then for specific sections or benefits, there is a paid upgrade.

Premium Summit Model

The third cost structure is a premium summit. These require attendees to pay a fee to attend.

Listen to experienced mentors.

One of the most practical things you can do is find a mentor --- or several -- and listen to what they say.

Read as much as you can.

Besides mentors, you can acquire knowledge from published books and articles.

Attend entrepreneurial events.

Want to be better at what you do?

Then surround yourself with other entrepreneurial minds at events like trade shows, conferences, webinars and more.

Seek out new challenges.

The most important skill an entrepreneur can have is problem-solving. You need to learn how to think quickly, study situations from various angles and devise creative solutions no one else has tried before.

Think about your vision every day.

You want to be an entrepreneur because you have an idea -- a vision.

Over deliver on your promises

way to distingush yourself from your competition

People who should listen to this show are entrepreneurs, career coaches

to make more money while staying small, I knew I needed to build an email list that I could sell products to… like my copywriting guide.

Create a killer email opt-in page.

A lot of folks building email lists from scratch jump the gun when first starting out.

here are a few more things to keep in mind when crafting your email opt-in page…
Make it pretty?—?you don’t like ugly things, your subscribers won’t either.Make it different?—?my email opt-in page works because it’s like nothing else people see online, it’s different.Make it concise?—?tell your visitor what they need to know and then shut the hell up, it’s an offer, not a novel.
2. Land your first 100 subscribers.

When you’re building your email list from scratch, 100, 1,000 and 10,000 are your mile-markers.

Implement realistic strategies to gain 1,000 subscribers.

My strategy for growing Sticky Notes to 1,000 subscribers is the same strategy I used to grow it to 3,000+ subscribers and it will be the same strategy I use to grow it to 10,000 subscribers and so on.

People who should listen toyhis ahow are entrepreneirs, career coaches, digital marketere

Email is a superior marketing channel for several reasons. Namely:

1 You Have 100% Control of Your List

To run a successful Facebook ad campaign, you must adhere to strict, and borderline draconian rules and regulations put forward by the company.

Email is 100% Trackable

Although Facebook, Instagram, and YouTube all offer some modicum of tracking and analytics, they barely scratch the surface of providing you with what you need to know to execute campaigns with the highest degrees of efficiency.

Email Marketing Allows for Robust Testing

Unlike other platforms, email marketing allows you to conduct robust testing to determine exactly what your audience wants.

Create Your Lead Magnet

Before you even think about running paid traffic, posting in Facebook groups, writing on Quora, or publishing guest posts, you need one thing.

People who should listen to this show are entrepreneurs, careder coaches

Split Test Your Lead Magnets on Social Media

Once you have your lead magnets created, it’s time to run a low-budget Facebook advertising campaign to determine which one your target audience desires most.

Digital Traffic Manager

Digital marketing is a lot bigger than just social media. Brands are looking for quality traffic, awareness and exposure. While that includes social media, it also includes guest blogging, press, content creation and the like. This takes a lot of skill and organization to manage it all and that’s why companies are looking for help. If you are savvy, you can create a strategic plan to drive traffic to someone’s website beyond just SEO.

Website Creation

With platforms like WordPress, SquareSpace, Shopify, etc., creating a website is easier than ever if you have a little tech savvy.

Ghostwriter

Content marketing is really important to most online businesses and the creation of that content can be daunting. If you have some background in SEO and are able to write smart, compelling articles - companies will pay. Most content writers charge 10 cents per word, so a 3000 word article would garner you $300.

eBook Author

Do you like to write? Self publishing can be a very successful venture if you are disciplined to pump out a lot of content. James Scott Bell writes a ton of fiction books, but also a ton of books about how to write fiction books. Not only is he making a living on writing books, but also how to write books.

Online Workshops/Classes

Online courses are fabulous, but online workshops are getting really popular. Access to you for a block of time is really valuable to a workshop attendee.

People who should listen to this show are entrepreneurs, digital marketing

What is your passion?

Can you make a living with it? Where do you want to be in the next year?

5 years?

10 years?

Do you have a financial plan written down? How do you plan on reaching your goals? Do you have a board of advisors?

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We are all looking for a way to market ourselves with a limited budget. Social Media has become the marketing tool of the Internet. As we move into the digital age with television that will be the way to go. Eventually advertising agencies will look to expand to the Internet to advertise products.--Google uses this to promote websites--Google Adwords--You can be a Publisher and when people use your site to promote their products you're paid commission

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What do you need to make your dreams come true? Probably knowing exactly what they are would be a good starting point, right? Let me help you get very clear on that right now. As you probably know, many people fail to set goals altogether, and plenty of those who do set goals don’t formulate them effectively and fail to review them at regular intervals.

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As children we are creative and believe the world is at our feet. When we enter school to succeed in the classroom & be accepted by our peers we learn to conform to what society tells us is right or wrong. As adults we loose the ability to be different and live according to our own rules.

Support this podcast: https://anchor.fm/live-without-limits/support

Traditional Marketing works but is expensive as an overhead. When you use social media it cost you pennies on the dollar plus you have a much wider audience you can reach. For instance you can increase your sales or client base. When you listen to this show you will increase your knowledge of what sites are available for social networking, how to use blogs to your advantage, where how to increase your SEO, and much more. People who should listen to this show are people who have their own business, people who are marketing themselves who do not utilize online marketing techniques, people who need to expand the tools they are using for marketing. Are you planning to start your own business? Are you using online as well as, offline marketing?

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Some people like to believe there is a higher being that controls their life or destiny. Some want to blame others for their failures. Learn how you can take control of your like and find more personal satisfaction for yourself.

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Having good work habits--setting up a specific location, setting up certain work hours, banning interruption, and priortise tasks, help you build a successful business. Having multiple streams of income reduces stress while you build your business.

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There are many options as a home based company:

make your own hours.
tax advantages.
Q& A

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Do you haved a mission or purpose for your life? Do you know what it is? As a child we often plan our future, but as adults we let society dictate what we should do. The women's movement in the'70's help open the doors for women in the corporate environment, but they still hit a glass ceiling. Today with the workplace moving back to the small businessman working from home more women have t6heir own business so they are breaking through the glass ceiling. Every business needs to have a written mission statement (business plan) to follow to make their business a success, but we often forget to plan for success in our personal lives. If you don't have a written plan it is hard to think about and plan for your future. Here are some things to think about. While you were in school your teacher planned out the curriculum so you had a goal in place which was toread and study what you were told to. Then in college there was less structure so you have toset you own goals for your education--finding gainful employment after graduation. When you worked a company they wrote your mission for you. When you have your own business you have to know the mission of your company. Think about planning your personal life as well. What direction do you want to go in--business or marriage. A marriage take work by two people to make it successful--having the same goal for your personal life. If one or the other decides to change the goal and they don't discuss it--there is a breakdown in the relationship. People who should listen to this program areb business owners, students, couples, ETC.

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Are you self employed? Do you wear every hat? You need to delegate or you will be overwhemed in your business and not get anything done, but be stressed out. Managing your time better.

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Creating a positive mindset starts in childhood from the family you grow up in. If it's a negative family then as an adult you have to learn a whole new attitude

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Why you should have a coach? Are you good at keeping yourself on track? What are the different types of coachs? What you should look for in a coach

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Are you prepared for today's marketplace? What are your current skills? Older vs younger eployee or employer? skills? Use of technology? What is your passion? Can you make a living doibng it? Can you help sell othetr people's products?

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Make a shift in you thinking to connect with people. Take your vision from thought to reality. Be a resource or contributor to the people around you. Show peole how to have passion for what they believe in. Do something that you can do to make the world a better place. Unleash the power within you, what shapes that person--experiences,lessons of life, art or fulfillment-

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What are issues that create conflict for you--communication? Do you like to create conflict around? How the home you come from influences you--mental health counseling have to be open to change. Do you want to be open to change or do you want to remain the same?

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The path to building a successful business is rarely a simple one.

But in the beginning, it seems simple enough: you’ll build an amazing product, market it and watch as people pull out their credit cards. Then you’ll hire people to take over menial tasks and you’ll move into the role of CEO, eventually delegating that as well and living on the beach in Bora Bora, sipping on a martini.

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Starting a business is hard work, and creating a successful business requires many sacrifices. But, many business owners don’t talk about how many sacrifices you need to make after your doors open.

After you open your business, the work has just begun. You may find yourself working 60-hour weeks, staying open-to-close, and surviving on three hours of sleep. But, there’s a method to this madness.

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Underestimating startup costs.

There is nothing worse for a startup – I mean nothing worse – than beginning a new business and not having enough money to make a go of it. When you start a business, you put a lot on the line: Your name, reputation, money, other people's money (probably), your family’s future . . . and that’s just for starters. So you have to give yourself the best chance possible of making a legitimate go of it.

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. Online Presence - Needless to say, that every start-up would need a website. And you should strictly avoid using free web hosting sites. Spend money in buying the domain name & space. If you are familiar with website design or DIY website platforms, you can save some money but make sure the site has the professional user experience. A web site is the online face of your start-up, and hence you shouldn't shy away from spending a few bucks if need be. Apart from having a good website, you should have the right email, web-meetings and social presence. While one can argue that all of these can be picked up for free or freemium, IMO it is worthwhile spending some money in buying the domain, space, email address, online conference & communication services, mobile platform (if need be) and digital marketing.

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SEO Specialist

Estimated Salary (per Glassdoor): $65,000

Web pages that have been optimized for SEO — that is, search engine optimization — are proven to load faster, reach a bigger audience, and increase conversions more effectively than those that haven't. It makes sense, then, that a 2018 Hubspot survey found that SEO is a top priority for most businesses — after all, who doesn't want more traffic and improved user experience?

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Problems are an inevitable part in one’s journey” this saying completely holds true in every possible way. However with the tectonic shift in the universal technological landscape a lot of entrepreneurs are comitted to solve the problems faced by the population thus marking a sharp expansion in the growth of the start-up ecosystem. It is imperative to understand that the true success of an entrepreneur lies in the innovative product or the service that is being offered. It has also been widely observed today that the 21st century youth has moved beyond the stubborn approach of leading a steady life by having a job that would fetch them a stable monthly income. The influx of the digital world has created an easy access to a lot of diversified content and has also disrupted the thought process of the masses thus creating innumerable opportunities for entrepreneurship.

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Find a need and fill it.

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.

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We tend to accept and mirror back the qualities, ideas and traits that we see around us every day. That being the case, sometimes all it takes to stay inspired is to expose ourselves to a few inspiring words on a daily basis.

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Successful entrepreneurs know the importance of lifelong learning. Whether you’re new to the business world or a seasoned veteran, you should always be looking for new information about entrepreneurship and trends in your particular industry. If you’re looking to learn and grow your business this year, here are some insights from members of the online small business community.

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Ecommerce enjoyed a record-breaking year in 2018, with global sales revenues estimated to have reached $2.8 trillion, according to Statista. This year, this figure is expected to rise to $3.5 trillion. To put this in perspective, if the ecommerce industry were a country, it would slot into the fifth spot, ahead of the United Kingdom, whose GDP as of April 2018 was $2.61 trillion.

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Though cultures and languages may vary, many of the challenges facing our world are similar across many parts of the globe. As such, one of the best ways to identify world-changing ideas is to start locally: Look for issues that concern your local community.

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"Lifestyle business'' gets a bad rap by association with less-than-reputable internet marketers. You’ve seen the ads promising quick cash and a life of luxury -- if you buy their course. There are staged photos and big, misleading claims of wealth.

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Recent research shows that 75 percent of all startups ultimately fail, many of those within the first year of their existence. Nobody likes failure, obviously, even as we recognize that there are many lessons to be learned from the experience.

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Professional athletes train hard and closely monitor what they put into their body. They have a team and even hire professionals on the side to help them reach peak state within their body and in their mind. They know this is how they’ll become the 1 percent of their profession. They’re always looking for that edge and they’ll go to great lengths to get it.

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1. Create a Plan and Follow it

Creating a well thought out business plan to start off with. These initial steps may seem pointless to some but It’s strongly advisable to spend time on your business plan, putting it down on paper. Once you get down to doing that, you realize the gaps in your idea and conclude with a more concrete plan for your business going forward – especially financially. Back in 2012, when we had finalized on the idea of PropShop24, we spent the next 6 months creating our business plan and budgets, reaching out to international brands, getting our registrations and paperwork in place – sales tax, company registration import licenses and what not. Thankfully these processes are now much easier. We built a strong base before receiving our first order and when we did, thanks to the foundation we were able to execute operations smoothly.

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A study by Gallup found that a quarter of Americans dream of becoming entrepreneurs but are holding themselves back. The study attributed this trend to many reasons like fear and financial limitations. Among these reasons, the fear of losing their work-life balance caused 47% of these people to give up their entrepreneurial dream.

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Develop the mindset of resiliency and ingenuity combined with a hunger for success.

The key is how well we are able to cope with life's surprises. In resilience, we adjust to changes and challenges as well as develop the ability to "spring back" emotionally after dealing with a stressful period.

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Irrespective of profitability, people often sell their businesses. Some sell their business because they want to retire. Others do it because they want to follow some other passion.

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SET REALISTIC GOALS.

When you don’t have a boss looking over your shoulder, you become your own taskmaster. Setting small, manageable daily tasks that contribute to your longer-term goals can help keep you on track. Make sure to hold yourself accountable, for instance by scheduling regular check-ins with a supervisor or colleague.

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When I say focus, the first thought that comes to your mind is probably “niche.” While figuring out a profitable niche is important, it’s not the end all be all. Focus means figuring out who you want to serve and how you will deliver value to that group.

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We are all born with a deep and meaningful purpose that we have to discover. Your purpose is not something you need to make up; it’s already there. You have to uncover it in order to create the life you want.

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Overview of Personality types---

Myers-Briggs---history

DiSC---history

Colors----history

Your behavioral style influence how you communicate with someone else and how you interact with them

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When You Start a Business you want to become known as an expert in your field. Many of the so called experts on Internet Marketing built their reputation while working on the Internet was in it's infancy. The have kept their edge by building up a large opt-in list for their products. It doesn't mean they're the only experts. You can become an expert in the same way they did--building a business on the Internet. To become known as an expert you are also creating your own products--articles, e-zines, E-Courses, teleseminars, webinars, ECT. Professional Speakers like Zig Zigler not only contracted with companies to give presentations, but they also wrote books--first being self published--later with contracts from publishing companies. If you are unable to do some of these things yourself use a ghost writer. First go to some website where you can post your project and have people bid on it--Freelance.com ECT.The more articles you submit the higher your ranking becomes--it takes time to build so you are 1-2- or 3 that is how you build name recognition. Are you willing to do what it takes. People who should listen to this show are people who are starting a business, have a business, or thinking about a business. You also have to be passionate about what you're doing to breed success for yourself.

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When growing a business you need to consider your presence on the internet. No matter what business you are in everyone's first question is Do you have a website? To increase your sales on the internet you need to use alternative marketing methods than the tried and true from the past.

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As children we are creative and believe the world is at our feet. When we enter school to succeed in the classroom & be accepted by our peers we learn to conform to what society tells us is right or wrong. As adults we loose the ability to be different and live according to our own rules.

Support this podcast: https://anchor.fm/live-without-limits/support

When we have self confidewnce in who we are and belive in our abilities we attract the right people into our sphere that can help us reach the next level in both our professional & personal goals in life. When we make chices that are outside our comfort zone can either help us grow as an individual or cause us to fail.

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Having good work habits--setting up a specific location, setting up certain work hours, banning interruption, and priortise tasks, help you build a successful business. Having multiple streams of income reduces stress while you build your business.

Support this podcast: https://anchor.fm/live-without-limits/support

Understanding who you are helps build self confidence. How to overcome the negatives in our environment? Programs to overcome to help with building self confidence--Toastmasters, reading books,--self-help--Games People Play

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Are you prepared for today's marketplace? What are your current skills? Older vs younger eployee or employer? skills? Use of technology? What is your passion? Can you make a living doibng it? Can you help sell othetr people's products?

Support this podcast: https://anchor.fm/live-without-limits/support

We are now living in a global market and it more important now than ever to have your brand known around the world. Keeping customers around the world is a crucial task for companies. Are you ready to do business in a global marketplace?

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The poor economy has caused a shift in the job market. Jobs that used to go to teenagers are now going to adults who lost their jobs. There needs to be a shift in our mindset in how we look at opportunities in the workplace or even leniently look for jobs. The Internet is one option, building relationships through networking on the Internet is another, and looking at non-traditional jobs is another. We need to look at and which fields are for job opportunities today and in the future, as well as, the present

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What is your passion?

Can you make a living with it?

Where do you want to be in the next year? 5 years? 10 years?

Do you have a financial plan written down?

How do you plan on reaching your goals? Do you have a board of advisors?

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There are many options available on the Internet. Today we are going to focus on using online magazines--how they can help you get more exposure, increase your ranking with SEO.

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Are you self employed?

Do you wear every hat?

You need to delegate or you will be overvwhemed in your business and not get anything done, but be stressed out.

Managing your time better.

Support this podcast: https://anchor.fm/live-without-limits/support

Do you have people claiming to be experts in their field?

What makes them an expert?

How can you become known as an expert in your field?

Do you attend networking meetings?

Do you attend chamber meetings? Do you use word-of-mouth advertising?

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When you set goals for yourself--

1. Do you have a purpose?

What is your behavioral style?

3. What are your strengths?

How do you plan to reach your goals?

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This was the predecessor to the Americans with Disabilities Act. It addressed accessibility and employment.

itle 503 & 504 are the predesessor to the ADA. 57 million people fall under the law. How it has been misused which has narrowed its meaning.

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Do you have a plan written down?

How do you plan on reaching your goals.

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If you don't know what industry or niche you want to work in then how can you know what your future holds for you

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What are your goals?

Do you have a plan on how to reach your goals?

We will discuss ways to achieve and set goals for the future

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Do you know where you want to be in the next year, 5 years, 10 years?

Learn your behaviors and strengths. What you enjoy doing and what industry and niche do you want to work in? What is your purpose in life?

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Do you have a personal mission for yourself? How can you have goals without a mission? We will discuss ways you can put together a mission statement for yourself and set goals to give your life purpose

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Coming up with an idea for your startup business should be approached with the same dedication as every other job-related task.

Where the best startup business ideas come from.

One of the strengths of technology in the digital era is focused on simplifying your life. The Internet takes center stage at helping customers meet their needs, whether big or small.

The best ideas come from identifying problems: For Steve Jobs and Steve Wozniak, the problem was an expensive computer.

Focus on trends in the areas you are interested in: As a potential startup business owner, you have likely developed a niche based on prior experience, future potential, or both.

How to ask yourself the right questions.

Sometimes, launching a startup business idea involves taking a risk.

What is your skill set? Are you good at sales and marketing? Do you have strong writing skills? If so, you may consider starting a side hustle by consulting with other startups on their marketing efforts.

What Is A Social Media Strategy?

A social media strategy is a summary of what you plan to do and achieve on your business’s social media accounts. Your strategy outlines how your business will use social media to reach marketing goals.

Who Is Your Audience?

Before you can begin to plan your social media strategy, you need to know who your audience is.

What Kinds Of Channels Will You Use?

Determine which channels your audience uses and find out which work best for your small business.

What Type Of Content Will You Post?

According to one source, tweets with images receive 18% more clicks than tweets without them.

What Works For Your Competition?

You and your competition are likely chasing after the same audience.

How Much Manpower Do You Need?

After determining your audience, the types of channels you plan to use, and your content, you need to determine how many people you need to crank out the content.

Poeople who should listen to this show are entrepreneurs, career coaches, online marketers

A reality check to kick this list off: Unless you have already accumulated all the wealth you and your family will need for the rest of your lives, there is no such thing as true independence.
With that bitter pill out of the way, the amount of independence that comes with being self-employed really can be pretty great. However, a best practice that many people overlook is keeping your enviable situation to yourself as much as possible.
Work like you’re on vacation. This is something we should all practice that I’ve written about at length here. In an nutshell, vacation work mode requires minimizing distractions, getting your priorities straight, compartmentalizing and being ready for anything.
It’s going to take longer than you think. By now you’ve probably noticed that you tend to overestimate the amount you can get done in a day, or you underestimate how long most things will take.

5. … Under Promise and Over Deliver. That’s UPOD, for short. It’s a business cliche, but it’s doubly important for independents, because it will allow you to achieve another important secret to gigging success, namely…

Nailing down steady work and repeat clients. Yes, yes, I know. This is starting to sound a lot like the rat race kind of work you were trying to escape via freelancing.

People who should listen to this show are entrepreneurs, career coaches

Branding Supports Design

When you go to start advertising, build a website, or even make a flyer or business card, having a brand supports all of those design efforts and saves you money in the long run

Branding is Valuable

Examples of this abound, but probably the most easily recognized one is about Coca-Cola.

Creates Stronger Workforce

If you have a lousy, or even non-existent brand, it’s harder to get behind the company and product. Think of your brand as your flag, many great movements in history, from civil rights to those of battle have had something that people rallied behind.

Makes Better Marketing

Branding always makes for better marketing. The key is everything matches and makes sense. When you create a brand you are really putting into graphics, and words, the story of the company. It’s who and why, which makes the job of marketing easier and more effective when you do something.

Peoplewho should listen to this show are entrepreneurs, career coaches

1 Simplify your Goals

Its human nature to make things more complicated then they tend to be. We design complex goals with hundreds of steps which can cause us to become more overwhelmed and frustrated. In the end, we just give up on them

2 Opt for a Systems Approach

A systems approach divides your goals according to different areas of your life. This is beyond your average goal settings because it aligns an area where you want to get something done with the value that can be realized when it is accomplished.

4 Learn to take Care of people

Successful entrepreneurs have spotted out fundamental human needs that ain't getting fulfilled as entrepreneurship is all about pricing services.

5 Always be Adjustable to Situations

It is better to stay open to new insights and opportunities that are becoming apparent as you work through your plans.

Getting clear about what you most value, deeply and personally, is an eye-opening and tremendously powerful personal growth process.

Your values sit at the root of your thoughts, feelings, and actions...all of which, in turn, directly impacts your results in life. So it is really, really important to take a magnifying glass to your deepest values, and

uncover those things that drive you at your deepest level.

Then, you can put those values to work for you in productive, powerful, and even magnetic ways to attract the things, people and situations you desire most in life.

To state what’s probably obvious by now: values are a big deal. But there’s more to this idea than initially meets the eye.

But how we think about the value of money can have a profound impact on how well we’re able to manifest wealth and financial resources in our lives.

But deciding, in a very self-honest manner, which of the values belongs above the other in terms of priority will help you make decisions

that ultimately yield more happiness and fulfillment.

People whoshould listen to this show are entrepreneurs

Get an Employer Identification Number [EIN]

If you’re working in self employment of any kind (contractor, consultant, freelancer…), chances are that you constantly have to give out your social security number for tax purposes.

Find an accountant

Accurately reporting your income as a self-employed individual is extremely tedious. One can easily mess up reporting and miss out on taxes that could have otherwise been money in your pocket

Track everything

As mentioned above, having an accountant is key to ensuring you properly report income to the IRS. But, in order to calculate your total income, you need to track everything

Brand yourself

Let’s face it?—?while self-employed, you (generally) don’t have the backing of a large corporation to sell yourself. This is why it is critical that you come up with a solid brand that people can recognize you by.

People who should listen to this show are entrepreneurs, solopreneurs, career coaches

Embrace the ‘nos’

Most people are terrified to talk about money. They charge too little for their time simply to avoid an awkward two-minute encounter.

Realize that your hour is not just an hour

It can be easy to doubt that you are worth $1,000, $200, or even $50 an hour. One thing to keep in mind when determining your rate is that the client is paying for so much more than that one ‘hour’

Understand the math

Since many freelancers only work with a handful of clients at a time, there is no need to price yourself so that you can work with everyone.

4: Test out different price points

So what kind of crazy math do you have to do to figure out the magical price point for your services? Good news: you don’t have to do any! You can simply A/B test prices, or in layman’s terms, change them from time to time and see what happens.

5: Grandfather in current clients

Because we offered a grandfather period, meaning our current customers would be charged our older, lower agency fee for the six months after the rate change was announced.

{eople who should listen to this whow are freelancers, entrepreneurs, career coaches

Know Your Body Clock (And Find Your Magic Time)

Despite what you’ve been told by mainstream media and many popular “gurus,” there are, in fact, a number of elite performers who wake up after the sun rises.

Create Location Based Anchors

One of the most powerful yet least utilized productivity and focus hacks is the intentional creation of location based anchors.

An anchor is simply an external stimuli that triggers your brain to go into a particular state.

For example, if you’ve ever been to a Tony Robbins’ event, you’ll know that one of his favorite exercises is to get the entire crowd AMPED up and then instruct them to make a specific physical gesture to anchor the emotional state into their body. Then, when the power within has fallen back asleep and destiny is flaking on its date, attendees can bring themselves back into that motivated and energetic “Seminar State” with the clench of a fist or clap of the hands.

Use these Supplements

Before I dive into the secrets of “Better focus through chemistry,” I must preface this section with a simple caveat.

Smart drugs and nootropics work.

Read More…Slowly

With of tablets, smart phones, and other e-readers, the consumption of written online content has gone up a staggering 40% in recent years. Amazing, right?

Except…it isn’t.

People who should listen to this show are entrepreneurs

What, Exactly, Is Direct Response Marketing (DRM)?

Although direct-marketing techniques have been used since the advent of the printing press, the definition that was set 84 years ago holds true today: Direct-response marketing is a form of marketing designed to solicit an immediate response that is specific and quantifiable.

What Is Multi-Channel Marketing (MCM)?

Multi-channel marketing is simply offering customers more than one way to buy.

One More Time

The very next day, she sees a TV commercial for the very same gloves. And the commercial features an 800 number that makes it easy to order. So she picks up the phone and orders. Five days later, she is enjoying her new gloves.

More Channels = More Money

A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.

People who should listen to this show are entrepreneurs

Use This Script to Generate More Referrals and Close “Easy” Clients

By far the fastest and easiest ways to attract new customers into your business is to ask your existing clients for referrals and recommendations.

Run Paid Traffic Campaigns to Generate New Clients on Demand

If you have the budget (typically $100-$500/week), running paid traffic campaigns on Facebook, YouTube, Instagram, or Google–depending on your particular business and demographic–is a fantastic and consistent way to generate new leads and convert those leads into paying customers.

Send 2-3 Emails to Your List Each Week with Great Content and a Link to Your Offer

Despite what some digital marketing pundits claim…email is not dead.

It’s just as alive and powerful as ever before. But most people are doing email wrong.

Go on a Public Speaking “Tour”

After taking action on the previous four strategies–the “easy” client generation strategies–it’s time to step things up a notch.

Specifically, you’re going to start a public speaking “tour.”

Grow Your Social Following Using the “Bicycle Wheel” Content Model

One of the fastest and most consistent ways to grow your online following to drive new leads into your business is to use what I call the “Bicycle Wheel Content Model.”

When it comes to creating wealth and reaching high levels of success, there are only a few rules and principles that you need to consistently follow to get there.

Take Ownership Of Your Life

So many of us spend our lives waiting for our “big break.” We think that if we just put our heads down, work hard, and do the right things, eventually someone will hand over the keys to our success.

If You Want To Change The Fruits, First Change The Roots

This may not make a lot of sense at first, but picture a tree in an orchard. Any kind of fruit will do. This tree you’re imagining represents your life. In life, all of our actions will eventually have some kind of result. In other words, your tree will someday bear fruit. But what kind of fruit? Will it be juicy, crispy, and sweet? Or will the fruits of your labor be disappointing and bitter?

Be Willing To Be Uncomfortable

The truth is, most people have trouble stepping outside their comfort zone. When we hit a roadblock or an obstacle, we assume that we’re doing something wrong.

What You Focus On Expands

Have you ever met the kind of person who can’t seem to stop complaining about everything that’s wrong with their life? You probably have. Did that person seem happy, or did they seem absolutely miserable?

Your Word Must Become Law

It’s time to be honest, and the answer to this question may make you cringe. But how often do you start projects and never finish them?

the most common struggle facing today’s high performers is NOT:
Lead generation.SalesIncreasing revenueManagementMarketing
It’s finding a way to balance making a living with making a life.

Accept the Price for Success

When I first started working with Jason, he was, by his own admittance, searching for the “easy way out”.

Everywhere we look we see ads, gurus, and marketers telling us that we can become millionaires, find the love of our lives, or build that rocking body we’ve always wanted by using “One weird trick”.

Our society fetishizes efficiency, ease, and comfort and constantly plants the idea in our mind that success should be easy.

Your Morning Routine is the Ultimate Force Multiplier

When we first started working together, Jason’s mornings were, to be blunt, a mess.

He had no structure, no set-in-stone routines, and no rules to ensure that he woke up on time and owned his days

Don’t Hide from Your Weaknesses, Own Them

One of the most common things that hold entrepreneurs back from achieving the success and balance that they desire is the belief they can do everything themselves.

AndPeople who should listen to this for Jason, it was no different.

Schedule the Big Rocks First

I’m about to share something that has changed my life and the lives of thousands of my clients.

You ready?

People who should listen to this show are entrepreneurs

xxx

Here are five steps that any business owner or entrepreneur can use to find that perfect niche.

1. Do some soul-searching

If you don’t really care about the work you’ll be doing you definitely won’t be successful

Ask yourself questions like:
What special skills have I developed?What would I love to do even if I wasn’t getting paid for it?What do I enjoy doing so much that I lose all track of time when I’m doing it?Is there a pain point I've been encountering that I'd like to solve for myself and others?If I had all the time and money in the world and I knew I couldn’t fail, what would I be doing?
2. Survey your target market

Once you have a preliminary idea for a niche, survey that target market to uncover their pain points. Take a look at sites like Facebook, Twitter, Redditt and Quora to see what dialogue people are having.

Research the competition

No matter what niche market you are pursuing, you should definitely investigate your potential competitors. Is there even a market for your niche?

Assess potential profitability

Now it’s time to determine whether you can profit from your niche market!

Turning positive stress into negative stress is no mystery. Negative stress is caused by having no goals

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For those of you building products and services, here are the things I’ve learned from watching Russell.

Everything Should Be Done in Reverse

Raise your hand if you ever had a great idea and spent days (or months) building out an incredible program, service, course FIRST, and then thought, Okay now I need to market this.

Brainstorm Your Framework Until it’s a Doodle

You’ve seen Russell’s doodles right? They are REALLY simple.

And simple is not less valuable than complex.

The Doodles Within the Doodles

Some of you might be thinking, “But my teaching is too complex for a doodle!”

The Four Elements of a $3,000,000 Presentation

Many of you heard (how could you not?!) of the infamous $3M presentation Russell gave at the Grant Cardone event.

When Your Funnel Doesn’t Work and You Know Your Product is Amazing, it Boils Down to the Hook, the Headline, or the Framework

This is why I was in the batcave for TWO hours just banging out headline ideas with Karen, Jake, and Russell.

People who should listen to this show are entrepreneurs, career coaches

Life is full of challenges, most of which we have no control over. This might sound disheartening, but realizing this is a source of strength.

Why? Because we ALWAYS have control over how we respond to challenging events, even extremely difficult ones.

Track your language and self-talk

“The words you speak become the house you live in.”?—?Hafiz

Research shows that language is a vehicle for emotion. As a result, how you think, and the language that you use, determines how you feel. It is therefore essential to observe what you say, especially what you say to yourself.

Harness the power of choice

Life is full of challenges, most of which we have no control over. This might sound disheartening, but realizing this is a source of strength.

Why? Because we ALWAYS have control over how we respond to challenging events, even extremely difficult ones.

These are extreme examples, but provide powerful demonstrations of our ability to choose.

“When we are no longer able to change a situation, we are challenged to change ourselves.”?—?Viktor Frankl

People who should listen to this show are entrepreneurs

lead generation isn't easy. In fact, it takes a brand an estimated 6 to 8 touches with a web user before even generating a viable sales lead that can convert. That means you need both a strong quantity and quality of leads that will move through a revenue-generating sales funnel.

What is a lead?

A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address).

Make sure that you have a specific goal for your leads.

How many leads you have will directly determine the number of sales you'll have. If you have a 3% conversion rate and want to get 50 new customers every week, then you need to have 1,667 leads to reach your desired conversion.

1 - Build a gate, but give them the key with lead magnets.

Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor's contact info.

2 - Dig your feet in with a place for customers to land.

The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies.

3 - Make their mouths water with blogs.

Oh, did you think the days of blogging for business had come to a close? Think again.

People who should listen to this show are entrepreneurs

A lead generation website is probably the single most important tool in your tool belt as a marketer.

8 Must-Do's For Your Lead Generation Website

1 - Design for All Screens

WithLeadpages, it's really easy to check that everything is working on mobile right within the landing page builder.

2 - Keep The "F-Shape" In Mind

"Your conversion efforts will be far more compelling when assets are easy to find and are built with a reader-centric mindset," says Hubspot.

3 - Proudly Display Social Proof With Testimonials

In order for a website visitor to convert into a lead, they need to fork over some pretty personal info: their name, email address, phone number, and maybe even address.

4 - Avoid Stock Images and Think About User Benefit When Sourcing Visuals

Whether you capture leads for an international, national, or local lead generation website, remember this: pictures do speak a thousand words.

5 - Keep it Simple

Simple design and text are essential to generating leads generation websites. "Above all, try to keep the pages simple." remarks Salesforce.

6 - Complement Good Design With Content

Ever heard the phrase "content is king"?

Every successful business focuses on creating intelligent and lead-nurturing content throughout the customer journey - including your lead generation website.

People who should listen to this show are entrepreneurs

seven ways to attract the right people to you - and get them to subscribe!

1. Describe Your Prospect - Think about how you'll grow your community AND exactly who you want on your lists.

2. Set Subscriber Expectations - Let subscribers know exactly what you'll be sending them, when and how often, with a clear welcome message by email.

3. Give Them Something Valuable - When creating your free give-a-way, focus on a very narrow and specific audience.

4. Make Signing Up Simple - Avoid asking for too much information up front. At the most, ask for a first name and an email address.

5. Value Their Privacy - Make sure they know up front that you will not give away or sell their information to third parties. You can put a privacy notice right on your optin/squeeze page by adding a link to it. Make sure that notice opens in a new window so they're not taken away from the task of signing up.

6. Monitor Your Stats - While email is a wonderful tool that can be fully automated, physically monitor your email stats at least weekly. You can get a lot of insight into what's happening with your subscribers by looking at the analytics.

7. Connect on Social Media Too - Once people have joined your community as a subscriber, be sure to let them know where else they can locate you on the web.

People who should listen to this show are entrepreneurs

a well taken-care-of customer will give you thousands of dollars in referrals.

This applies to almost any business—personal training, real estate, finance, coaching, and even funeral homes. (Think about it. When people choose a funeral home, where do they go? The Yellow Pages or to a trusted friend?)

Referrals are the best way to get clients for 99% of businesses because…
They are no or low cost, as you’re working with warm leads and asking someone else to make introductions. You don’t have to invest a lot of time or money into getting referrals.They are “warm leads,” and are easier to convert to clients because they come via a reliable recommendation and pre-seeded trust.They often lead to an immediate sale, cutting out the sometimes long, drawn-out process of courting cold audiences via advertising.

Step 1: Create a spreadsheet to track your referrals
This doesn’t have to be fancy; just create a simple spreadsheet in Excel and keep it on your desktop.
Step 2: Send a gift or offer commission

Using your loyal customers as a starting point, spark the referral conversation with a gift.

Step 3: Say thank you

There’s no question that your gift or commission will let your customer know you appreciate them.

Step 4: Give them the referral script

After thanking your client and graciously asking for a referral, you need to make their follow-through easy.

Step 5: Keep asking

Part of the success of the “culture of referrals” is persistence. A one-time gift is nice, but it’s not enough.

People who should listen to this show are entrepreneurs

Passive income is earnings derived from a rental property, limited partnership or other enterprise in which a person is not actively involved. As with active income, passive income is usually taxable. However, it is often treated differently by the Internal Revenue Service (IRS).

How to Create Passive Income: There's No One System

In figuring out how to create passive income, I like to say that we're setting up an FFA: a Financial Freedom Account

It's Not the System, It's You

Now let's get to the longer part of the story here. People lose money and make money in all kinds of investing, whether in a business, stocks, real estate, etc.
Are other people doing well? The only way to know if a system works is if its developers are making money.Does it resonate with you? What do you feel? If you don't want to invest in stocks, don't do it. My investment in stocks themselves is minimal in comparison to my other investments.Why?
Push Yourself to Learn

Regardless of which investment method you choose, the key word here is LEARN.

So LEARN real estate. It's not that hard.

LEARN stock systems. Find ones that people do well with.

LEARN how to systemize your business.

People who should lisRadioten to this show are entrepreneurs,

Before we get into tips for using Facebook Ads for affiliate promotions, let's take care of a couple housekeeping things.
Create your own landing pages

As we said above, sending people directly to your affiliate link is a great way to get your ads banned.Start hyper-focused, then expand

Whether you're advertising Facebook, LinkedIn, Google or any other PPC (pay-per-click) network, start off your targeting hyper-focused, then expand from there.Get clear on the end game

What is your goal with this set of ads?

Know how much time you have

Are you building up page likes, which is a long-term strategy?Make your picture relevant and interesting

This is pretty self-explanatory. If you're promoting an offer related to fitness, have a picture related to fitness.Tell them what to do

Never overestimate people's ability to read between the lines and know what to do.
7. Start off with CPM bidding

CPM bidding is cost per thousand impressions.

People who should listen to this show are entrepreneurs

Seven Golden Rules for Hyper Business Growth

1. Your business day starts the night before. Each evening I plan my next day's business activities. I write out a good old fashion "to do" list.

2. Set an alarm clock. Many entrepreneurs think because it's "my" business they don't need a schedule - that they can do whatever they want - wrong. I have seen this over and over.

3. Never work in your pajamas. Your mind set is one of the most important factors in determining your success.

4. Do not schedule meetings or take phone calls before noon. You are at your best first thing in the morning.

5. Take a mid-day exercise break. A study by Jim McKenna from the University of Bristol showed that exercise during the workday improves job performance.

6. Have lunch with a mentor, colleague or protégé once a week. We can all get caught up in our own little world. We are so busy with our families and careers.

7. Reconcile your "to do" list. At the end of your workday look at what you had planned to accomplish that day and look at what you actually accomplished.

if you fell below 75%, you need to make some changes. Because this means you are not in control of your business, instead your business is in control of you.

People who should listen to this show are entrepreneurs

Critical Business Lie #1: You can make millions instantly.

Have you ever heard of the following?

“I just made $5 million this week on my killer launch. So
                     now I am going to hop in my Lamborghini, drive
                      down to the pier, board my yacht, cruise down
                               to the Island, and bury my money.”
                                   ~ Infamous Internet Marketer

The Planning Stage of Business

Critical Business Lie #2: Planning a business begins the second you decide to start a business.

Most of the entrepreneurs I know didn't get their start in Internet marketing. I sure didn't! But if you think that the planning stage begins with simply waking up one day and saying, "Well, I guess I'll start a business today!"... you're dead wrong.
Critical Business Lie #3: All it takes to have a Braggable Network is meeting or speaking with the industry Big Guns. Period.

People who should listen to this show are entrepreneurs

A Winning Team: With a strong sense of urgency, people quickly identify critical issues and form strong teams that are committed to ambitious change even when those members are already working hard.

2) Vision and Strategies: Strong and committed teams organize the effort to find smart strategies and envision long-term outcomes when dealing with essential issues, even when the best strategies are hard to pin down.

3) Communication: High urgency teams inherently feel a need to persistently communicate the vision and strategies to the appropriate people to get them on board and generate still more urgency.

4) Empowerment: Those with a strong sense of urgency empower others who are dedicated to making a vision a reality by removing obstruction in their path.5) Short-Term Wins: High urgency teams celebrate short-term victories and make them visible to the entire organization.

6) Never Give Up: After minor and/or great success, teams with a true sense of urgency never let their team slip back to complacent inertia. Instead they expand the effort and strive for improvement.

7) Making It Stick: Teams with a true sense of urgency feel duty-bound to find ways to make sure any change sticks by incorporating that change into the structure, the systems, and - most importantly - the culture.
People who should listen to this show are entrepreneurs

Here are seven common yet disempowering habits that successful people give up to make sure they're moving in the right direction.

A short-term mindset

"What you want and what you need aren't always the same. Be willing to delay short-term Gratification for long-term Greatness." ~ Mandy Hale

Multitasking

"We are the generation capable of doing many things at once, without enjoying any of them." ~ Dinesh Kumar Biran
3. Unhealthy habits

Plain and simple, if you want to be successful, your starting point is your health. And while there are many things you can do to maintain it, the fundamentals are still the same:

People pleasing

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." ~ Dr. Seuss

Procrastination

"Things may come to those who wait, but only the things left by those who hustle." ~ Abraham Lincoln

Social media & entertainment addiction

How much time do you spend checking Facebook, surfing the web and skimming through television channels?

Resistance to change

Do you want to grow and evolve, or stay the same?

If you chose the first option, then the answer is simple: change.

People who should listen to the show are entrepreneurs

how to train your mind to become more focused and productive, then try these 10 hacks for ultimate success:
1. Plan your day

Prioritize your tasks by tackling the ones that will give you the most return for your time and take out the rest.

Create a To-Do list

Make your list as clear as you can and put it where you can see it at all times.

Do the Hardest Task First

Your creativity and motivation are at its peak during the morning, so take advantage of it by doing the hardest task on your list first.

Create a daily ritual

Famous and successful people like Oprah & Thomas Edison follow strict daily routines

Simplify your decision-making

Are there any techniques you use to simplify your decision-making process on a daily basis?

Take advantage of off-peak hours

Do you have the habit of buying groceries on Sunday afternoon when the store is busiest?

Maintain a fit body, mind & spirit

Make sure to keep your mind sharp by stimulating it and tapping into your creativity.

. Declutter your space

Are you constantly looking for things misplaced around your house or your workspace

People who should listen to this show are entrepreneurs

There were two surprising, yet common responses:

a) “I didn’t know you had a morning routine program.”

b) “I don’t believe I will follow through.”

Hmmm.

I’m embarrassed, and a little shocked.

First, I’m embarrassed that so many Early to Rise customers had NO idea about this amazing new product we had been promoting for three months.

i) Is it clear what you do? Will people understand what your product does?

ii) Is your offer clear, concise, and beneficial to the prospect? Will people understand what they are getting?

If you’re a real estate agent, do people know what type of home is your specialty?

If you’re a contractor, do people know what kind of jobs you do—and don’t do?

If you’re a coach, do people understand what they get with your program?

If you own a gym, do people understand whom it’s for—and not for?

If you sell a book or a course, do people understand its benefits?

iii) Finally, do you promote your products and services often enough?

You might be holding back on promoting yourself or your products because you don’t want to be seen as too “sales-y.” But if your business strategy is to simply hope and wait for someone to buy, that won’t work.

Self-limiting beliefs are that powerful.

Self-doubt is probably one of your biggest obstacles in life. What has it stopped you from doing in the past? Asking for a raise? Asking for a date? Writing a book? Running a marathon?

Your internal resistance has killed too many of your hopes and dreams. It must stop now.

People who should listen to this show are entrepreneurs, career and executive coaches

But regardless of their background, they all seem to share the following 7 traits:

Risk Takers

Now this needs some clarification, because I think many people are under the impression that entrepreneurs are high risk-takers

Lots of Confidence

Samuel Johnson said… "Self-confidence is the first requisite to great undertakings."

And here's a quote from Jessica Alba: "My theory is that if you look confident you can pull off anything - even if you have no clue what you're doing." [By the way, if you didn't realize it, Alba is not only a top Hollywood actress, but now also a rock-star entrepreneur!]

Learning Oriented

This is almost a universal trait among the most successful entrepreneurs in the world, and also among the wealthy: They crave learning.

Understands Failure is Part of the Game

According to a Bloomberg report, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

Great Networkers

Have you ever been to an event where you meet people who treat networking like a sport and just focus on getting as many business cards as possible?

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But one thing in business is not debatable. It is the most critical aspect of ANY business. It is the single most important thing you need to obtain and maintain in order to keep your doors open. In fact, it’s the very lifeblood of your organization.

Customers!

10 Surefire Ways to Ensure Customer Exuberance

Cool off: Never deal with a customer problem immediately after reading or listening to nasty correspondence.
Listen: Let your customer tell you his/her issue without interruption. When you try to correct or interrupt your customer, you will make matters worse.
Apologize: If you are the person the customer is speaking to, always apologize and take responsibility. Let him know you intend to get to the bottom of the situation once you have all the facts.
Assess the situation: There is an old saying that goes like this: “When you assume, you make an ass out of you and me.” As corny as it is – it’s correct.
Communicate via phone: How many times have you received an email and thought, “Boy, was that rude!
Never dispute a refund: All of your products should come with a money-back guarantee. If a customer wants to return a product for a refund - either within or outside the refund period – give him his money back

People who should listen to this show are entrepreneurs, career and executive coaches,

There’s plenty of overlap between sales and communication, but if you ignore the larger sphere of communication, your business is doomed to fail—or, at the very least, you’ll never make your maximum potential profits.

For instance, you may be a master salesperson already, but what happens if…
A customer goes on social media to complain about your business?A customer accidentally hurts themselves using your product or service and blames you?Someone in your business does something shady and causes a public scandal?

Step 1: Respond, Don’t React
You will almost never be in a situation where you only have five seconds to respond to someone else’s question or statement. That only happens in hostage negotiations or game shows.
Step 2: Repeat What You Heard

This is ultimate trick for breaking through stalemates, clearing up misunderstandings, and creating solutions out of seemingly dead-end situations.

Step 3: Take Action to Make Them Feel Better

Action is the ultimate form of communication. Craig Ballantyne’s favorite quote from Maya Angelou sums this up perfectly:

Here’s how Elon Musk actually responded:

“You’re right, this is becoming an issue. Supercharger spots are meant for charging, not parking. Will take action.”

People who should listen to this show are entrepreneurs, business coaches, salespeople

You’re removing the part of you that attract others to you—YOUR stories, struggles, wins, relationships, corks, hobbies, and the nuances that make you unique.

These are at the root of healthy relationships. And it’s more important than ever now to show these to the world.

Truth: People Crave (Authentic) Connection

Humans are smart. When we follow our gut instincts, we know who we can trust and who we can’t.

You Are Unique, So Show It

We are all unique, carrying with us chapters of a story that no one else can tell. These are the stories that give you the chance to build a supportive tribe of followers and friends.

In some cases, your support group can provide financial support for your business. As your friends, they provide social and moral backing.

You Are The Difference-Maker

Your past, present, and personality are what makes you stand out.

This is what will help you build genuine connections in this world.

How? Look into your personal life for interests and experiences you can share with others. Your favorite heroes, hobbies, sports you play, your dreams for the future.

People who should listen to this show are entrepreneur

Before we dig into the virtues of good leadership, however, let’s compare the two side-by-side so their contrasts are clear:

Bad leaders….
Ignore problemsAvoid difficult discussionsDiscourage debateAct cagey and secretive about company decisionsUse passive-aggressive behaviorCling to power and authority
Good leaders…
Address problems head-onCommunicate effectivelyEncourage team conversationsAre open, vulnerable, and authenticCommit to straightforward relationships with clear expectationsDelegate as needed for the good of the company and the team
1. Leads weekly 1-on-1 meetings (called Goal, Set, and Review meetings)

These should be held every Monday and take about 30 minutes per person.

Runs a Weekly Alignment Meeting every Monday

The structures of both this meeting and the Goal, Set, and Review

Supports every team member every day, helping them remove obstacles and improve skills

At the heart of this is your commitment to providing them with an environment in which they can flourish, rewarding them for being proactive, and coaching them for high performance.

Holds the team to high standards

To ensure that the team meets these high standards, have a clear baseline for what you expect and what you will not tolerate.

Communicate consistently and effectively with your team

Proper communication provides clarity and prevents rumors. This goes for the bad as well as the good. If your company is going through tough times, you must not hide this from the team.

People who should listen to this show are entrepreneurs

I love PLR.

That stands for Private Label Rights. And it means that someone else has written an article, essay or report, and they are selling you the rights to use it - however you wish. So you can put your name as the author, edit the essay and have your content written in no time flat.

Honestly the PLR stuff out there used to be pretty bad. But over the last couple of years it has improved tremendously and frankly it would be impractical if you did not investigate this for yourself.

Step 1: Find Suitable PLR

First, you need to find PLR content in your niche. If you don't already have a source, then search for your niche topic alongside search terms like PLR, PLR articles, PLR ebooks, PLR content or private label rights content.

Step 2: Decide How You'll Use the Content

Next, you need to decide what you want to do with the content. Your options include:

Using the content to create a multi-part autoresponder series.

Step 3: Rewrite the Content to Suit Your Needs

Finally, you need to rewrite the PLR content or at least part of it to make it unique and also to make it suitable for your specific purpose and audience.

Transform the content as needed. If you're turning a series of articles or an ebook into an ecourse, then you need to break the content apart into at least seven to twelve parts

People who should listen to this show are entrepreneurs, career coaches

You might be fascinated by an idea, but it’s not easy to launch a business and reap profits—especially not right away. According to Forbes, 8 out of 10 businesses fail within the first 18 months. Why? Because they run out of cash. And even if you are successful, you likely won’t see profits for 5 years

Conduct market research

Whatever your exciting new business prospect is, don’t get swayed by mere possibility.

Figure out the start-up cost

While your initial market research will give you a general sense of start-up costs, now is the time to dig into the numbers. Some estimates show that the cost of launching a business can reach $30,000, so make sure you take all factors into account.

Start an LLC

Once you’ve determined the viability of your business and product/service, start an LLC. You’ll have to submit articles of organization to your state’s Secretary of State. Usually, this costs between $40 and $900.

Save for your living expenses

Now that you’ve got some solid numbers, start saving. Along with the expenses associated with setting up and operating a new business, you need to be financially prepared to cover your living expenses for several months.

Boost your credit score

Before you dive into funding, you need to make sure your personal credit is solid. Why? That’s how banks and potential investors know you are a solid bet for a loan.

People who should listen to this show are entrepreneurs, career coaches

It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content.

Here are a few examples that will illustrate how you can do this.

Sell a Service by Explaining How to Find You

If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market.

Sell a Product by Selling the Why

If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.

Sell Information Products with the What and Not the How

If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.

Use Soft Endings

One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."

-eoplewho should listento y this show are entrepreneurs, career coaches

The following 7 signs are proof that you're doing better than you think - and we believe you'll be surprised at how many of these you can nod your head to:

Sign 1. You don't let your ego stand in your way of your happiness.

You understand that we're all part of a whole instead of isolated individuals, and that we all need each other to survive and thrive.

Sign 2. You find pleasure in the little things in life.

You don't need the fanciest car or the latest iPhone to find happiness.

Sign 3. You've learned from disappointment.

A wise man once said, "You must sacrifice the pains of yesterday if you wish to taste the delights of today."

Sign 4. You have people in your life that you love and trust.

You're blessed with people that love and support you, no matter how hard things get - and there's no way you're going to take them for granted!

Sign 5. You know what's right for you.

You have a clear vision of what you want (and what you don't want) in your life.

Sign 6. You're always looking to be a better version of yourself.

Even though you may not be exactly where you want to be in life, you're committed to constant self-improvement, evolution and introspection.

People who should listen to this show are entrepreneurs, career coaches,

Successful businesses are efficient, value-producing machines. They have missions, create detailed investment plans for how to spend their time and revenues, boast a robust network of relationships, and take action every single day to move closer to their end game—whatever their definition of success happens to be.

Define Your Business Philosophy

If someone were to navigate to https://1personalcareercoach.com and click on the About page, what would they find?

Tim Ferris shone a light on this self-definition recently. On his podcast, Ferriss hosted psychologist Michael Gervais, during which Gervais told a story about how he came to develop his personal philosophy, “Make everyday a living masterpiece.”

Capitalize on Investments

Investments are focused on how we spend our time and money. The former is the scarcest resource in the world; we should be mindful of this when we commit ourselves to daily tasks. We want to invest only in those things that move the needle in our “business” every day

Nurture Relationships

How important are personal connections and relationships to a business? Very. They make or break a business’ success; without relationships, there are no customers, partners, board members, or staff.

Maintain Health

Maintaining a healthy lifestyle may seem like a given, but many people ignore it. I love focusing on health for my “business” because it often has the most immediate ROI. Don’t believe me? Hop on an elliptical for 30 minutes, then spend 15 minutes meditating. How do you feel? It’s amazing the amount of energy and focus we gain from working out.

What Great Content Tells Your Website Visitors

Great content is not only important to get to the top of Internet searches, it's also important to help make you money once people get to your website. If visitors show up and find bad or no content, they'll probably be like me (and you) and just leave before they can click on links or buy any products.

What Is Great Content?

So, just what is quality content?

Quality content should be written specifically for your target audience. If your customers are newcomers to the Internet, you don't want to use technical jargon that they won't understand. Just like if you are marketing to seasoned businesspeople, you want to use more specific terms and ideas so they view you as a reliable and credible source of advice, ideas and information.

Can You Buy Great Content?

You may be able to get a good price on content from various sites, but that doesn't mean the product is worth it.

Do You Need Original Content on Your Website?

It helps you if your content is original. There are hundreds of services out there that will give you great content to post on your website for free, as long as you don't change it.

People who should listen to this show are bloggers, entrepreneurs, website developers

Your content is your livelihood.

So whether you're using your content to pull in traffic or you're selling content to fill up your bank account with cash, your business depends on your ability to create a lot of great

content.
Create a Good Outline

If you start with a good outline, then you'll stay focused because you know exactly what you need to write about. And this focus will help you write more quickly.Use Speech-to-Text Technology

This as been a true life saver for so many of my private high-end clients that have great stories to tell and content to share, but just can't get started sometimes.

Get a good microphone. Your software will work better if your wordssound clear as you say them into your microphone.
Write Fast Without Editing

One reason that people often can't write very fast is because they stop and edit nearly every sentence as the go.
Editing is a bit of a logical, left-brain activity. That's because it requires you to remember grammar rules, look at your sentence structure and make decisions about whether you've written a sentence or paragraph correctly.

People who should listen to this show are entrepreneurd, VA's,

Are you sick and tired of being told what to do and when to do it at the office or on the job? Or are you tired of actually commuting in the rain, sleet or snow every day? Or even worse, maybe you just cannot bear being away from your family for 8 to 10 hours a day just to return home exhausted and stressed.

Your Content Can Be Your Livelihood

Let's start with the fact that your story is your content. Just about every single person who gets paid (and paid well) to write started by telling his or her story.
Create a Good Outline

If you start with a good outline, then you'll stay focused because you know exactly what you need to write about. And this focus will help you write more quickly.Use Speech-to-Text Technology

This as been a real lifesaver for so many of my colleagues that have great stories to tell and content to share, but just have a hard time getting started.Write Fast Without Editing

One reason that people often can't write very fast is because they stop and edit nearly every sentence as the go.
If you're used to editing as you go, then it's going to take practice to write without editing. Best thing you can do is set a timer for 15 minutes and write as fast and furiously as possible during the allotted time.

People who should listen to this show are entrepreneurs

All of a sudden, your phone beeps. You look: What's this? Hey, it's another order!

Someone just ordered one of your online programs…

And get this: It happened without you lifting a finger!

Here's What It Means

A mentor is two things: First, a mentor is someone who's been where you want to go.

Here's Why This Is So Important

For example, when I mentor my clients, I show them things like how to…
Stop trading "time for money"Take ACTION even in the face of fearTrade excuses for RESULTSGet more RECOGNITION and financial rewardsMake an IMPACT and enjoy transforming lives around the world
Here's Where to Start

1. Write 3 things you want to accomplish in the next 12 months.

2. Decide who can help you get there.

After you've identified your top 3 goals for the next 12 months, make a list of the people you know or have heard of, who've accomplished similar results,

3. Get that person's support to help you achieve your goals.

It's not always easy to find the right mentor to help you achieve your goals.

People who should listen to this show are entrepreneurs, career coaches

It happened so much that I began extensive research to answer two basic questions:

1. What does "being stuck" really mean? and

2. How can I help people get unstuck?

Mistake #1: Lack of Belief in Yourself

The first mistake I see people making is a lack of belief in themselves.

Mistake #2: Lack of a Support System

The second costly mistake is lack of a support system.

Mistake #3: Fear of Failure

The third costly mistake is the fear of failure.

Mistake #4: Fear of Success

The fourth mistake, ironically, is the fear of success.

Mistake #5: Lack of Organization

The fifth costly mistake is the lack of organization.

Mistake #6: Lack of Effective Strategy

"Mistake number six is lack of effective strategy.
Mistake #7: Failure to Take Appropriate Action

The final costly mistake is not taking appropriate action.

People who should listen tothisshow are entrepreneurs, career coaches, psychologists

The first massive money mistake is Not getting rid of your head trash about money.

Here's What It Means

What is your head trash around money?

It's that negative self-talk that tells you, "I can't do it because…"

And then you fill in the blank…
I can't do it because I'm too old…I can't do it because I've made too many mistakes…Because I don't have the timeBecause I don't have the moneyBecause I didn't graduate from college…
You always make yourself right.

If you believe you can't do it because you're too old, you'll find ways that prove you're too old.

When You Eliminate This Money Mistake

I want you to picture yourself…
Not having to worry about keeping up with the latest "fad" or "marketing gimmick"Not feeling overwhelmed, stressed out, like you're always falling behindHaving the confidence and self-belief you need to succeedRecapturing that belief in yourself and your ability to get results
People who should listen to this sahoware entrepreneurs

Level 1 Unconscious InCompetence

Level 2 Conscious InCompetence

Level 3 Unconscious Competition

Level 4 Conscious Competition

Want to know how to finish what you started?

Well there is a thing in the industry about how cool it is to look like you're "not working."

That is, to make your success seem "effortless."

And I get it…

Overnight Success?

In fact, that's one reason so many people worship the so-called "gurus"…

You know, the ones who achieved "overnight success"…

And who say things like…

"Well I was struggling before, but then my success just happened out of the blue!"

Which is another way to say, "How to finish what you started."

What I mean by that is, let's say you want to go from Where You Are to Where You Want to Be.

Whether it's in your business, your finances, your health, your weight, your relationship…

You want to go from Point A to Point B.

You want to finish what you started.

People who should listen to this shows, are entrepreneurs, executive coaches

We all have stress-inducing moments at work—moments when you find yourself ticked off by a team member. Maybe it’s because they dropped the ball and didn’t deliver on time, or maybe they failed to communicate properly, making you look bad.

These kinds of misunderstandings can be avoided.

You might think, “Well, how can I possibly know what’s really going on if they don’t tell me?”

That’s at the heart of masterful communication.

How to Become a Master Communicator

As a foundation for your mastery of communication, I’m going to share the biggest insights I’ve received in business—plus a simple four-step process you can use the next time you find yourself at odds with a team member.

As humans, the biggest thing we crave is the understanding and recognition of others.

But that goes both ways. So the next time you find yourself fuming over something a team member did or didn’t do, flip the script to get to a solution faster.

The Bridge to Understanding

To tackle the very common problem of mutual misunderstanding, I came up with a simple process.

Acknowledge

When we don’t take the time to really look someone in the eye and acknowledge them, we end up slapping labels on them or pushing them into stereotypes.

Understand

Once you’ve acknowledged and connected, it’s time to understand the other person’s world.

People who should listen to this show are entrepreneurs, career coaches,

Every buyer goes on a similar journey to purchasing, regardless of what type of product or service they are looking for.

The buyer's journey is based on what happens before the decision to buy has been made (and continues even after the purchase, if you want repeat buyers).

Awareness - Usually buyers are trying to get information about their problem or are trying to identify their symptoms so that they can find a solution for their problem.
Consideration - Now buyers know what their problem is, and they're trying to research it from all angles so they can understand everything that will help them solve their problem.
Decision - Buyers at this point of the journey have become aware of their problem, and due to their research have become aware of the solutions that are out there - including yours.

Educating Your Audience

Gives Your Content Direction

Helps You Create a Repurposing Plan

Ensures You Publish Content Consistently and Regularly

Makes You Listen to Your Audience

People who should listen to this show are entrepreneurs, career coaches

ven when we think we're doing all the right things, our subconscious can sneak out and undo some of our best plans.

As a result, if we don't first get control of our deeply-rooted urges and addictions to past behaviors, creating our dreams can be a lot like trying to control a bull in a china shop.

Step 1 - Identify the bull in the herd

Our subconscious is a wonderful place full of ideas, instincts and intuition.

Step 2 - Separate the bull from the herd

You should never look a bull in the eyes, nor should we stare down our own inner struggles. Giving focused attention to your obstacle can increase the tension and allow your bull to go wild.

Step 3 - Use the bull to grow the herd

After identifying the obstacle, you have a chance to embrace it and use it to your advantage.

People who should listen to the show are entrepreneurs

It's no secret that building a business is about building the right relationships. But how do you attract the right contacts? Here's a quick 12-step guide to securing the most important professional relationships—and doubling your revenue as a result.

Magnetism, as you recall from physics class, is a powerful force that causes certain items to be attracted to refrigerators.” —Dave Barry

People tend to do business with people they like.

So, behave in a way that makes you likable. Be polite and patient. Avoid being crude, rude, gruff, or impatient. That sort of thing.

People are attracted to people who keep their word.

So when you make a promise, do exactly what you promised, by the deadline you promised—or sooner.

People are attracted to people whom they believe have their best interests at heart.

They know you have their best interests at heart when they hear you give them advice that benefits them the most, in spite of the fact that you won’t make any money by doing so.

People are attracted to people they believe are experts in their fields—the “gurus.”

To use this principle, first you need to actually become a leading expert in your field through practice, research, training, education, and study.

People are attracted to people who are honest, ethical, and aboveboard.

So why lie in your marketing (and elsewhere) when telling the truth is so much more effective at getting you business?

People who should listen to the show entrepreneur

People often hear the term multi-channel marketing and ask if it is the same thing as multi-level marketing.

The answer is no, definitely not, no way!

Multi-level marketing (MLM), as defined by Wikipedia is also called network marketing, referral marketing, and pyramid selling. It is a term that describes a marketing structure used by some companies as part of their overall marketing strategy.

Question #1: Do you think an 80-year-old grandmother in Stanford, Connecticut, who has a passion for gardening buys through the same channel as a 21-year-old man who loves to surf in Venice Beach, California?

Question #2: Do you think that they are both good prospects for, or have responded to, a multi-channel marketing campaign?

Another benefit: Multi-channel buyers purchase a wider range of products. Therefore increasing their lifetime value.

What is Lifetime Value (LTV)?

There are numerous ways to calculate a customer’s lifetime value (LTV). And most of them are daunting. But let’s make it less complicated.

Lifetime value is the contribution a customer makes to your bottom line over the period of time they continue to buy from you. You need to know your customers’ average LTV for two very simple reasons.

Lifetime value will help you determine exactly how much you can spend to acquire a new customer.Lifetime value will help you determine how much you need to spend to retain an existing customer.

Knowing the LTV of your customers will be a deciding factor when incorporating various multi-channel marketing campaigns into your business model.

People who should listen to this show are entrepreneurs, career coaches, Internet marketers

cutting your marketing budget in a bad economy is the last thing you should do. This is not the time to focus less on marketing … rather the opposite.

The beauty of marketing in the 21st century is that many of the marketing channels available to you are cheap, easy and fast to execute.

The cost of entry has never been lower (and I am not just talking email marketing), and there has never been more niche markets available.

Telemarketing allows you to provide additional information and answer questions your customers may have.

Some forms of marketing don't cost you a dime. You can create online buzz about your product through social media.

Want to drum up great PR? Get to know the media. Of the many channels of marketing, public relations is one that every business should embrace. That's because it is nearly free.

Rather than sending out 1,000 general press releases about a story that has general appeal, it's much more effective to send out a dozen or so targeted press releases containing stories that are exactly right for the intended audiences. It's simply quality vs. quantity.

To find your joint venture "soul mate" think about the major players in your marketplace. Consider the strengths and weaknesses of each.

People that should listen to this show are entrepreneurs,

Start-ups operate differently from companies that have been around for decades. They are more fragile and require more blood, sweat and tears.

How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.

Do the Do's and Do Them Well!

1. Be obsessed with your mission: Every start-up must craft a mission statement.

2. Live your core values everyday: Your core values are how you operate in business.

3. Only hire employees who love your company: There are few things as bad as apathy or complacency in business.

4. Focus on sales: Make sure YOU know how your company will make money and how you will actually make sales.

5. Know your USP: Your Unique Selling Proposition (USP) is the real benefit of your products and services.

Don't Mess with the Don'ts

1. Don't spend money on swag: When you are starting out you do not need a fancy office or furniture.

2. Don't get caught up on cutting edge technology: Use the technology you have and are familiar with. Technology is sophisticated enough to be forgiving.

People who should listen to this show are entrepreneurs, career coaches,

There are many ways to do joint ventures. But for a growing small business, the most lucrative type of joint venture usually involves at least two of three key elements: a product, a promotion, and a market.

The Principles Behind Joint-Venture Marketing

Joint ventures take advantage of two of the fundamental principles of wealth that Adam Smith talked about in Wealth of Nations: division of labor and unrestricted trade.

Strategies For Successful Joint Ventures

Joint-venture marketing relationships can be extremely valuable. Every ambitious entrepreneur and marketing director should be open to them. Making them work, however, does take time and consume resources. And because you don’t have unlimited time and resources, it makes sense to be strategic in selecting your joint-venture partners.

Look for strong partners—businesses that have significant skills and/or resources that you lack.
Make sure that your contribution to the deal is equal to your partner’s. An unbalanced partnership is not good for either party.

People who should listen to this show are entrepreneurs, career coaches, marketing directors, virtual assistants

Three Steps to Attract What You Want

The first step of the Law of Attraction is quick and easy: Ask. As soon as you become aware of a desire, announce it to the universe. State your intention out loud, write it down, post a picture of what you want on a vision board, or simply think, “I want that!”

Affirmations are used to remove doubt about whether you’ll get or you deserve what you want. An affirmation describes your goal as already complete. It affirms what you want vs. what you don’t want. It also captures how you feel when celebrating your goal. This allows you to feel the actual feelings you’ll experience upon achieving your goal. For example, “I am feeling light and alive at my perfect body weight of one thirty-five.

Appreciation works its magic during the final step – Receive. Appreciation is one of the highest emotional states you can be in. It is the state of abundance. The Law of Attraction states that like attracts like. If you are grateful for what you have already received, you will attract more for which you can be grateful.

Daily Appreciation Habits

Here are five easy ways to make appreciation part of your daily routine:

Appreciate the Smallest Blessings

Activate your gratitude by acknowledging the gifts most people take for granted.

Appreciation Is Not Human Nature

Many people find that it requires great diligence to cultivate an attitude of appreciation. We are culturally conditioned to focus on what we don’t have, rather than appreciating what we’ve already received.

People who should listen to this show are entrepreneurs, psychologists, life coaches

I've empowered entrepreneurs for more than 30 years, as an original shark from the hit TV show Shark Tank and by helping launch more than 500 products generating more than $5 billion in global sales. And as I reflected on my success, I realized that it all came down to selling.

As I dug deeper, I traced the roots of my success to becoming a protege of the great Zig Ziglar, and mastering his sales secrets.

I don't care who you are or what you do, you sell. Everyone does.
You may be selling who you are on your resume.You may be selling your team on your vision.You may be selling a message to the world that you're passionate about.You may be selling a product or service the world really needs.You might even be selling your parents on letting you stay up late, or your spouse on taking your family on a vacation.

Nothing ever gets accomplished until somebody sells something.

How You Serve When You Sell

Here are just a few ways you can serve other people when you sell:

1. Put them first.

2. Improve their lives.

3. Be authentic.

4. Create win-win situations.

People who should listen to this show are entrepreneurs, salesmen,

People who set goals are more successful in life than those who don’t. Research proves it time and time again.

But here’s the thing: People who enjoy moderate success set LOTS of goals. And while they may achieve several of those goals, they struggle to define the ones the matter MOST to them. The end result? They don’t have a system in place of prioritizing their BIGGEST, life-changing goals.

What exactly is an outcome goal? And why is there only one of them?

An outcome goal is a numbers-based objective—like losing 10 pounds or making $1 million. It’s more specific than “losing weight” or “getting rich.”

I limit it to just one outcome goal because I want you to be singularly focused on the goal that has the most significant impact on your life. Think of the outcome goal as the bullseye on the target. If you hit the bullseye, it’s worth more than hitting the outside ring 10 times.

five pillars of success that take you from planning to measurable results. The fifth pillar is what the 1-2-3 Goal-Setting Formula really takes advantage of: the BIG deadline.

Deadlines turn the abstract into the concrete, spur us to action, keep us going through tough times, and move faster toward the finish line

And process goals? What are those, and why three of them?

We need to use process goals because there is a serious FLAW in only setting outcome goals.

Let me explain. A good friend of mine, Alwyn Cosgrove, taught me that we do not control our outcome goals. There are always external circumstances influencing the final outcome. We might lose nine pounds instead of 10, or we might make $900K instead of an extra million. The final outcome is never fully within our control.

Here's my simple formula for generating positive stress: It is for you to concentrate single-mindedly on one thing, the most important thing, and to stay with it until it is 100% complete.

First, define the worry situation or problem clearly, preferably in writing. Take a piece of paper and draw a line down the center. On one side of the piece of paper, write out a clear definition of exactly why it is you are worrying. Proper diagnosis is 50% of the cure. When you have a clear definition of exactly the situation that is causing you to experience worry or stress, you almost always begin to see steps that you could take immediately to resolve the problem.

The major forms of negative stress in your life revolve around blame, anger, resentment, envy, jealousy and other negative emotions that preoccupy the great majority of mankind. The wonderful discovery is that you can short-circuit or de-wire all these emotions by refusing to blame anyone for anything and instead accepting complete responsibility for everything you are and everything that happens to you. Repeat the words, "I am responsible, I am responsible" over and over to yourself whenever you face any problem or difficulty at all.

First, define the worry situation or problem clearly, preferably in writing. Take a piece of paper and draw a line down the center. On one side of the piece of paper, write out a clear definition of exactly why it is you are worrying. Proper diagnosis is 50% of the cure. When you have a clear definition of exactly the situation that is causing you to experience worry or stress, you almost always begin to see steps that you could take immediately to resolve the problem.

If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market. You can create content that teaches your readers how to find a reputable service provider. You can also create content that teaches people how to enhancethe work you do for them.

give people the solution to their problem, but not the step-by-step instructions for doing it. You're showing them they need your product to fully accomplish what they want to do.

Sell a Product by Selling the Why

If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.

Sell Information Products with the What and Not the How

If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.

Use Soft Endings

One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."

The 10 Best Business Relationship Building Tips to Help Your Profits Soar!

Know something personal about the people you do business with. Some people don't believe in mixing business with pleasure.
Always be sincere. Has this ever happened to you? You are at a conference, and you meet someone in your industry.
Respond to colleagues in a timely manner. We are all busy. Someone else's biggest priority is usually not our own.
Always arrive on time. Fashionably late does not exist in business.
Never use your children as an excuse. Many times the reason for not finishing a report or being late for a meeting very well may be because one of your children wasn't feeling well, or they couldn't find their homework or you forgot to pack school lunches.
Be Positive. No one likes to be around cranky people. Beside the fact that cranky people take the fun out of things, it can be draining and counter-productive.
Know something about your potential business associate's company. If you are off to meet with a potential business associate, make sure you do your homework.
Never, ever gossip. Being known as a gossip is the fastest way to destroy business relationship.
Give more than you get. Karma does exist. If you are known as the WIIFM (what's in it for me) type, you need to work to change your image.

People who should listen to this show are entrepreneurs

It's time to stop looking at quantity and start seeking quality. You can start by realizing that - at the end of the day - you are not building a list, you are building a community!

Getting to Know Your List

Accompanying your printout of list and media choices should be a data card. Data cards contain standardized information on all media and lists.

Purchase Channel: This tells you whether the list is direct-mail sold, email lead generation, or compiled (i.e., the names were culled from directories).

Average Unit of Sale (AUS): This is very important when selecting your list. If you are selling high-end riding lawn mowers that cost as much as $4,000 or more, you don't want a list of people who purchased only gardening gloves for $9.95.

Universe Size: This is simply how large the list is. A list's universe size is an important consideration in making roll-out decisions.

Not All Lists Are Created Equal

There are basically two kinds of lists that you can market to:

Hot Leads: People who have opted in to receive e-mails from you but have not yet made a purchase. They have taken the first step by saying they want information from you.

Buyers: People who have opted in and have purchased one product from you.

Peoplew ho need tolist en to this showa re entrepreneures, affiliates

Since I have consulted for several of the largest cause marketing clients in this "world" for the last couple of years, I not only knew a little something about this, I wholeheartedly embraced it.

What Is Cause Marketing?

Cause marketing refers to a type of marketing that involves the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.

Cause marketing differs from corporate giving (philanthropy), because the latter generally involves a specific donation that is tax deductible. Cause marketing, on the other hand, is a marketing relationship that's not necessarily based on a donation.

Answer the "Why" Before It's Asked

Like any good marketer (cause or not), TOMS answers the question "WHY SHOES?" before it's even asked.

TOMS lets its potential buyers know that wearing shoes protects against a disease called podoconiosis, a debilitating and disfiguring disease.

3 Keys for Business Growth

Like many great companies, TOMS grew out of a vision to make the world a better place. The company was able to create and implement this mission by combining traditional direct-response marketing with new media efforts.

Increase your number of customers.
Increase the number of purchases they make.
Increase the average amount they spend on each purchase.

people who should listentothis show are entrepreneurs, career coaches

Pick a crowdfunding site that fits your project

Anymore, there are countless options for getting the cash you need to get your project started. But if you pick the wrong platform, your funding dreams may be dashed.

Research the platform

Having a place to collect dollars and cents isn’t enough to fulfill your dream of reaching crowdfunding success. The platform you pick needs to integrated social media functionality so that it’s easy to share and promote your project.

Examine fees—closely

Most crowdfunding sites ask for a percentage of your total crowd-sourced fund to keep the lights on. But that percentage can be unreasonable. Normal fees range between 6-13%—with some wiggle room. If you see a platform with fees above 20%, consider it a red flag

Consider the benefit to the donor/funder

Whether you’re collecting money for a charitable cause, like offering financial support for medical treatment, or pushing a profitable new idea, the guiding question should be the same: Why would the funder CHOOSE to give you money?

Try to bring notable investors on board—even for small amounts

Like any campaign, your goal is to get as many views and followers as possible. Consider the viral Ice Bucket Challenge—big names like Bill Gates, Oprah, Conan O’Brien, and dozens of others participated, growing the potential audience and interest a hundred-fold.

People who should listen to this show are entrepreneurs, small business owners

Why the Little Things Matter

"Everybody talks about the big picture," Andy recently told me. But, he said, "every big picture that is ever created is created one brush stroke at a time."

Seeing Little Things Helps You Win

Whether by his materials or working through the coaches, Andy has helped nine college football teams win national championships-despite never playing football past the sixth grade.Little Things Help You Play a Different Game

Andy emphasized that little things can affect not just sports but all of life. Despite having no background in real estate, for instance, he worked with a real estate firm to drastically increase its sales. How?Little Things Help You Lead

I asked Andy how leaders can get people to focus on the little things without micromanaging them. He said it comes down to the example we set, not just what we say but what we do, and how we do it.

People who should listen to this show are entrepreneurs, career coaches

What is Motivation?

There are three major components of motivation—Activation, Persistence, and Intensity. Activation is the decision to initiate a behavior, i.e., you decide to enroll in a morning yoga class. Persistence is what helps you continue to make an effort toward the ultimate goal, even when obstacles get in the way

Are We Slackers?

More than half of all American workers feel disengaged from their job, meaning they are not productive and have little enthusiasm and/or care for their work.

More Jaw-Dropping Motivation Statistics
A whopping 76% of American workers are dissatisfied with the level of recognition they receive for doing a good job at work.77% said they would work harder if their efforts were better recognized.The 6 Primary Ways to Stay MotivatedSo how do you stay motivated, particularly when others in your workplace or at home just aren’t?
Bringing Your Co-Workers Along for the Motivational Ride
While you are working on boosting your own motivation, remember that it is important to do your part in building a workplace which prioritizes appreciation.Manage Your Energy, Not Your Time

Here, then, are 10 tips that will put SEO to work for you for increased traffic and revenue:

Know Your Target Audience

You need to know who you’re targeting and what your customers want. If you can give them what they’re looking for quickly, then you can build a loyal audience in a short amount of time.

Be Consistent With Updates

Search engines will look at how often you keep your site updated. SEO specialist Janet Evans from Revieweal says, “If you’re updating regularly,

Build Relationships With Other Sites

You may have heard of link building or link sharing before.

Write Top Quality Content

This should be obvious, but you’re going to need to write top-quality content if you want to improve your SEO. The better your content is, the longer people will stay on your site.

Look At What Other Sites Are Doing

If there’s a competing site that’s doing well, research what they’re doing

Write An Excellent Headline

Headlines are the first things that anyone sees when they visit your site. If you want visitors to click through, you need to ensure that each one is eye-catching,

Pick The Right Keywords

Keywords are a huge part of SEO. You need to pick yours carefully so you can bring in more traffic and keep readers on your site.

People who should listen to this show are entrepreneurs

Unlike a fixed mindset, a growth mindset enables you to start living your dreams by taking away the limitations you put on your own abilities.

Here’s where it starts:

Remember that Failure Doesn’t Mean the End

You don’t simply get up in the morning, run a 1,500-meter race, and win an Olympic goal.

Take Pride in the Little Things

The way you think about your achievements is indicative of how you see yourself. Prideful people boast about things that aren’t really worth boasting about.

Embrace Challenge

Life is full of challenges. Whether you’re trying to get up early on a Monday morning or learning a new skill or hobby, challenges are part of life.

Choose Your Words Carefully

The importance of how you speak to yourself and the people around can’t be stressed enough.

Remember That YOU Control You

At the end of the day, your attitudes, your beliefs, and your perceptions all depend on YOU.

People who should listen to this show are entrepreneurs, career coaching

Most of these experts were once like me (and maybe you, too). They were not naturally gifted or comfortable with sales. Fortunately, it’s a skill—one you can improve no matter what your starting point is.

Over time, I’ve built a phone sales process for my workshops that goes something like this:

Step #1 – “Hi! [Insert small talk].”

This is where you connect with your client based on something they mentioned in an email or on social media.

Step #2 – “Tell me more about your business.”

Collect vital information.

Step #3 – “Congratulations on launching a successful business! I’m wondering, though: What elements of running your business are still giving you pain? In what way are you still overwhelmed?”

Discover pain points you can solve.

Step #4 – “What would things look like in your business if you didn’t have to deal with these weaknesses?”

Encourage the client to see the concrete benefits to a solution.

Step #5 – “I think I have something that can help.”

A perfect-for-them solution is often too good to be true, but the manager/rep will often be open to hearing what you have in store.

Step #6 – “Great, let me tell you about the XXX we offer …”

Explain the benefits of your product or service and what you actually deliver. Create an enormous amount of value to justify the customer’s investment.

Still, the customer may balk …

People who need to listen to this show are entrepreneurs

FIND appropriate excerpts

Do you have existing products related to your topic? Feel free to excerpt portions of those products as essays.

(This is exactly what I'm doing with this essay. The actual report in Module 1 of Content Profit Machine is 7 pages long and I'll pulled out part of it for you today.)

ADD to free materials

The next option that I use is to "add to free materials".

In other words -

You take existing content that you've previously made available for free and you contribute additional content to further explain and enhance it.

SWIPE other people's content

Why not ask for permission to "borrow" a portion of someone else's content in order to create your next article?

TRANSCRIBE your rants

And the final method I want to share is to "transcribe your rants". That is, record yourself talking about a topic related to your site and then have it transcribed into the actual essay you'll be distributing.

The idea is fairly simple - The process of taking existing content and using it in another format or fashion.

A few quick examples include -
Recording mp3s of the content from an ebook and selling it as an audio product.

Extracting content from an ebook to your inbox magazine articles.

Converting the content of an ebook into a workshop or seminar presentation.

When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They're afraid if they don't get just the right (perfect) formula they won't sell a thing.

Natural Copywriting Is a Conversation

Pretend you're about to let a friend know about this great product, or service, or program you're about to write for and think about what you'd say to her.

Elements of Persuasive Copy

When writing copy, there are certain elements that are essential. And every one of them as a very specific job to do.
Headlines: This is pretty much an essential element of most copywriting and has the most important job of all.

Sub-headlines: So many writers don't use sub-heads and this is too bad. You see a subhead keeps the interest and curiosity flowing.
Bullet Point & Numbered Lists: This too helps break up small text but more importantly it helps move the reader down the page (closer to the sale).Testimonials: Testimonials are so important not only for credibility but also to make your reader feel like part of the community, part of the club.Benefits: Don't just talk about the product - talk about what the product will do for the reader. This includes things like: make more money, lose weight, be happier, etc.Product Details: Include items like the number of pages, format, warranty, pricing, etc. Include it all, and make sure the reader feels good about the "deal".
Peoplewho should listen to thissh ow are entrepreneurs, solopreneurs

The process for writing your headline is completely different than the process for writing any other part of your sales letter.

Here's my easy five-step process that works!

1 Write 100 Headlines, Then Choose One

Most world class copywriters write 50 to 100 headlines for any given sales letter they're tasked with writing. Only after completing all of these headlines do they choose the one they finally use.

2 Use a Combination of Original and Swiped Concepts

If you want to write great copy, having a great swipe file is essential. Inside your swipe file should be dozens of potential ideas for attention catching headlines.

3 Space Out the Writing

Write a few headlines in the beginning, when you're just starting the letter. Then write a few more as you're writing the body copy.

4 Read Them Aloud

Read your favorite headlines aloud and see how they flow. Often you will identify misplaced words when you hear the headline out loud.

5 Selecting the Final Headline

Once you've written out a wide range of headlines, let it sit for a few days. This will help sever any emotional preferences you may have attached from the writing process.

People who should listen to this show are entrepreneurs, career coaches

“History is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition,” reminds Ryan Holiday in his book, “Ego is the Enemy.”

Make no mistake. Your ego is one of your greatest mental enemies in life.

Your Strengths

1) Your Persistence

You never give up.

The world has thrown everything at you: Heartbreak, chaos, tragedy, career and business setbacks, and daily obstacles. But you’ve never given up.

Your Generosity

My friend Yanik Silver once told me, “You cannot out-give the universe.” Well, if anyone’s tried, it’s you. Your heart shines through in good times and in bad. You’re always there for everyone.

Your Weaknesses

You Forget About You

You’ll do anything to take care of the people around you, but you forget to take care of you.

You Hold Back

People are out there “crying themselves to sleep” because they don’t have your help. You know it. You’ve heard them. And yet you’re still not being the leader that you can be for your team or your customers.

You Are Being a Pushover

You’ve done so much great work in your industry. People owe you. Yet you’re afraid to ask what you are worth. This is holding you back from enjoying the wealth and personal growth you deserve.

People who should listen to this show are entrepreneurs, career coaches

Prospecting with scissors is build a relationship with your customers by cutting articles that they might like to give to them.

I call it "strategic clipping."

How it works is simple....

Whenever you come across an article in a magazine or newspaper that is relevant to one of your client's businesses -- or even his or her hobbies or personal life -- tear or clip it out of the publication ... and mail it to the client.

First, here's how I do it.

I don't deliberately research material to clip and send to clients.

Why is strategic clipping so effective? For 3 reasons:

First, the content is extremely targeted and relevant to the recipient.

Second, it has a personal touch -- especially the handwritten note -- and it shows people you are thinking of them.

Strategic clipping works online too!

When I get an e-newsletter in my inbox containing a relevant article, I immediately forward it to the appropriate person, also with a brief message

People who sholdlisten to this show are entrepreneurs

When I ask for questions about outsourcing, I receive comments like:

"I can see what things might make sense to have someone do for me, however I do not yet have the cash flow sufficient to justify the expense. It seems a bit like the chicken or the egg…what do I do?"

Making it happen requires a complete mindset change…

We are all running businesses, and it really doesn't matter how small. There are things we need to do to make that business work. There are expenses to pay and there is plenty of work to be done.

Hiring a graphic designer to make a logo or banner for you: This portrays a professional image that attracts more potential customers and saves you from the hours of learning and months and months of perfecting the art of graphic design.

Hiring a programmer to customize your shopping cart: You now have an easier and more streamlined shopping process that reduces cart abandonment…turning into more sales for you.

Hiring a bookkeeper who gives you monthly reports: Now you can stay on top of your business and where it's going, instead of stressing out about those undocumented receipts from 6 months ago.
Hiring a writer to write several pieces of content for you each month: Now you have lead generating materials to bring in more clients and you didn't even have to break a sweat.

PPeople who should listen to this show are entrepreneurs, careercoaches

But remember what you offer is NOT the same thing as what your business does.

This is a KEY distinction that far too many business owners fail to realize.

what you'll be promoting is a specific something… a combination of features, benefits, scarcity and guarantees, that are precisely matched to your target customer.

Those components make up a specific WIDGET … and how you write that out in words is your OFFER.

As you describe your offer in your sales material, you need to focus 90% on the outcome that the people listening to you will experience when they buy from you.

Plan to sell from the very beginning - While in most cases you don't want to pounce on a person like a hungry lion the minute they open your letter, email or social media post,

Make them act now - Give your prospects a reason or reasons to act now!

Tracking and measure - If you don't track your marketing, how do you know what's working and what's not?

Individual results may and will vary - Be cautious of "best practices" or broad statements about what is working today.

People whoshouldlisten to this show are entrepreneurs

launched with five proven principles:

Know Thyself and Know Thy Partners

“You can’t make a good deal with a bad person,” Warren Buffett once said. He would know. Buffett, and his partner Charlie Munger, have been working together since 1959.

Start with Clear Communication and Expectations

Have adult conversations from the get-go. Establish who is responsible for what parts of the business. Make the partnership terms clear and concise, and be sure to write them down. A single page summary of responsibilities should do to start.

Get It In Writing

Speaking of writing, craft a strategy not only for success, but for failure. Put your goals and mission in clear, concise language.

4.Partner With People Who Have Strengths That Complement Your Own

There’s little sense in partnering with a great copywriter if you’re also a great copywriter. But if you can find a great partner with strengths in areas where you are weak, then the synergy (and potential success) is automatically greater.

Partner with Individuals Committed to Personal Development

“We both share the theory that you should hang around good people,” Munger said about his relationship with Buffett. “Always behave better every year than you behaved the previous year. Warren and I don’t agree on everything, and yet we’re respectful of one another.”

People who should listen to the show are entrepreneurs

Someone tells you it’s important to wake up early in the morning and exercise. You know that you’ll benefit from that kind of discipline, but say to yourself: “I could never do that. I’m terrible at waking up early. Plus, I get tired too quickly.”

What about this? You know you should look for another job. The one you have is not giving room for progress. Still, you can’t find the strength to quit and move on. You’re afraid of failure.

Or this? You see a charismatic person getting all the attention during a meeting. You admire their ability to speak confidently and convince everyone to consider their point of view. You think to yourself, “I could never do that.”

Did you recognize yourself in any of these low-esteem situations? They are quite different, but there’s a personality feature that connects them all: lack of self-confidence. In its most basic form, low self-confidence is about feeling worthless. And it’s manifested in our activity (or inactivity), what we say, and what we think.

A list of realistic things you want to accomplish in both the short and longterm. Why realistic? Well, if there’s no chance to become an astronaut, for example, don’t make it a goal. It will only stymie you. Think of things you could accomplish, but still haven’t found the courage to try.

A list of things you’re grateful for. This one should be easy—a list of family members, friends, partners, treats and toys you enjoy, experiences you’ve had, and so on.

A list of things you’re proud of. Were you chosen among many other candidates for a job? Did you get a degree? Can you do a headstand? Do you own a home?

People who should listen to this show are entrepreneurs

business leaders need to be able to meet the speed and access expectations of modern consumers. Traditional business models must evolve to a position beyond modern standards to be significant in the marketplace.

So how can businesses differentiate themselves?

By embracing a “pay it forward” business model and putting the needs of customers first.

Putting Others Before Self

Service leadership is the pillar of my business philosophy, and it was a foundational pillar in the life of Zig Ziglar. Ziglar famously said, “You can have everything you want in life if you will just help enough other people get what they want.”

3 Ways to Create a Pay-It-Forward Mindset

As Ziglar reassured me many years ago when I first listened to his cassettes, success should break in your favor if you help others get what they want. That is easy to say, but how can business leaders put this wisdom into practice? I recommend three steps to get you started:

Disrupt the Status Quo
Flip the Script

If a customer has a problem, address the issue ASAP with as few questions as possible. The most powerful form of advertising is word of mouth, and businesses that maintain a great reputation and reliable product are rewarded with customer loyalty.

Find the Pain Points

When a business offers a product or service that addresses your most pressing need, it is a win-win. Your problem has been solved, and the business has created a lifelong customer. Customers want to do business with companies that address their needs and solve their problems as opposed to a business solely focused on making a profit.

People who should listen to this show are entrepreneurs, career coaches

How Self Motivation Results in Positive Action

I believe we are spiritual beings living physical lives. To make the most of this life, we have to take care of, nurture, and most importantly listen to the clues that our spirit gives us. This happens mostly through gut intuition and feelings we have.

Taking the First Step Toward Positive Change

The first step is exactly where a lot of people get stuck. Even those with greater awareness and knowledge can struggle.

Use Momentum as Self Motivation to Change

Momentum is a force that makes it easier for someone who's successful to do what's right rather than what's wrong.

A body in motion will remain in motion, and a body at rest will remain at rest. So, what should we want to do? Get into motion!

People who should listento this show are entrepreneurs

Staying motivated when trying to reach a goal is one of the most difficult things to do. The long-term goal can seem too far off and difficult to reach.

We've all had them. Goals we set that we never achieve. Over the years, setting and sticking to them has been difficult. You might have tried to write a book. Or lose weight. Or start a business. Or any number of other personal or business goals.

Focusing on the benefits helps you see the reason you are working so hard. For example, after working out, when you're exhausted, you feel grateful.

Focusing on the benefits of your goal gives you a sense of accomplishment. For example, a healthy lifestyle is a benefit of eating healthful foods and exercising.

When things become difficult, you are tempted to quit. By focusing on the benefits of your goal, you can see the reasons you want to continue. Your difficulties will seem less.

Very difficult goals (like losing weight) need extra motivation. Focusing on the benefits of losing weight can help you stay motivated to exercise.

Focusing on the benefits of your goal instead of the difficulties allows you to focus solely on one specific step of the goal. For example, suppose your overall goal is to run a marathon. One of the steps is to run 3 miles a day.

People who should listen to this show are entrepreneurs, therapists

Motivation takes many forms. For some, it is the end game—the promise of a goal yet to be achieved. For others, it is a collection of well-crafted rules and guidelines that narrow the path forward. No straying, no flailing. Eyes on the prize.

While some high-performers eschew the idea of affirmation as a motivation—claiming it creates a false, fluffy reality—it has clear purpose as an impetus for growth.

Bookend your day with self-affirmations—one in the morning and one at night.

This is an ideal way to bracket the work you’ve done in a spirit of positivity and forward momentum.

Whenever you accomplish something positive in your day, write it down.

At the end of the day or week, review the list to remind yourself of how often you do good deeds—for yourself and others.

Don’t forget that YOU are as important as your peers and family.

These affirmations aren’t just about what you accomplish to help and support other people.

Remember: Little things are the big things.

We may think that a pat on the back or a smile during a co-worker’s stressful morning is of no consequence.

Profess; don’t confess.

For many, the temptation to sidestep into confessional thinking is strong. But the object of self-affirmation is not to counterbalance good deeds and heartfelt intention with guilt.

For every good deed you affirm, think of another you can perform the following day.

Ask yourself what skills you’re not using and what passions you’re not sharing

People who should listen to ythis show are entrepreneurs therapists.

Reaching your goals comes down to one very critical thing: staying motivated. Without motivation NOTHING will get done.

The smallest success can be all you need to instill action. It's what gives you a belief in yourself and your ability to succeed. When you face obstacles, look at the small successes you've achieved so far. Be proud of those successes and feed off of them.

Focus on what you can do each day.

The big goal is your guide to where you want to go, but it's the daily small success steps you take that get you to it.
If you want to lose weight, you move from buying a pedometer to walking 100 steps the first week. Then the next week you walk 150 steps. Each week you increase your steps each week, building on the previous week's success.

If you want to write a book, start with one paragraph a day for a week. Increase your writing the next week to two paragraphs, then a page, increasing your writing time over time until you have finished your book.If you want to eat healthier, start by eliminating one unhealthy food each week and adding a healthier version, then the next week replace another unhealthy food with a healthier version, and continue this successful system until you are eating only healthy foods.

If you want to be more organized at home or work, start by choosing one area (such as a desk drawer), then begin eliminating one unnecessary thing every few days, eventually getting rid of all clutter. By building on this small success you will have the confidence to organize other areas.

People who should listen to this show are entrepreneurs

I believe "The money is in the community," a community of like-minded folks you cultivate, advocate for, educate and nurture. It's a community of people whose trust you have earned and in return you value that trust.

Three Important Reasons Email Marketing Is So Effective

Email marketing is known to be effective and it's not just talk. Email marketing is still the single most effective form of marketing ever invented. And it's not going anywhere anytime soon.
It's Personal - Email addresses are special and personal. If someone gives you theirs, use it wisely.You Can Add Value Easily - When you have a targeted community, you can add value to the lives of your subscribers easily by sending them information that is important to them.

It Works - The Direct Marketing Association says the ROI on email marketing can be as large as 4,300 percent. With that kind of ROI, why wouldn't every business owner take part

Understanding Your Community's Needs

What is it your subscribers want? What are their biggest pains and worries? What keeps your community member up at night?
Do Your Research - Before you send your first email, study your ideal audience so that you know what they want and need.

Create Buyer / Subscriber Avatars - It helps for you to create buyer personas or avatars so that you know whom you're offering solutions for.

People who should listen to this show are entrepreneurs, Internet marketers, content marketers

How can you add power to your persuasion? How can you become more effective at persuading your customers to buy?

Here's my top 10:
Be positive

I'm from Georgia. We kinda talk funny sometimes but never underestimate us. Here's what one successful insurance salesmen from South Georgia, had to say, "You can no more sell something you don't believe in, than you can come back from some place you ain't been."Prospect

Successful salespeople have learned to direct their persuasive power toward people who have the resources to buy and have good reasons to buy what they are selling.Prepare

The average salesperson will work like crazy to get an appointment, then blow the opportunity with a poor presentation after the decision-maker has agreed to the interview.
(4) Perform

Amateur salespeople complain furiously when they are beaten out by a competitor. The customer was no idiot. The complainer was just outperformed by a more competitive salesperson.
(5) Be perceptive

Powerful persuaders are alert to everything that happens during a sales interview.

People who should listen to this show are entrepreneurs

Positive focus can become your new habit propelling you toward success. But first, you have to learn how to let go of negativity and embrace empowering thoughts.

How to Cultivate a Habit of Positive Focus

We've all either seen, experienced or heard of someone who made the proverbial mountain out of a molehill.

One of the most important spiritual laws of money, success and happiness is the positive focus while also understanding that we live in a universe of duality: up/down, light/dark, black/white, right/left, in/out. You can't have a back without there being a front. Yin cannot exist without Yang.

Choose to Have Empowering, Positive Thoughts

The sound is not loud, and it's not quiet. It is only vibrations going out. That's all it is. You have the opportunity to paint the picture. 'It's loud for me.' For you; sure!

Make Positive Focus Your New Habit

Now let's get something straight … we know that it's impossible to never have negative thoughts, right or right? It's going to happen, but the question is: how long will you stay stuck in your negative thoughts?

People who should listen to this show are entrepreneurs

One of the most important things to know is this:

Being rich doesn't necessarily mean you're financially free. 95% of people have this misconception.

So the biggest question on financial freedom is about advice on:
How to create passive income,The fastest and easiest way to reduce their working hours, andStill earn the same amount or more money.Earn Passive Income by Having Investments Work for You

This means that you have to first save some money. Without saving any money you cannot become financially free, especially on the investment-working-for-you side.Go with an investment vehicle that resonates with you, what feels good for you and what you like.

Make sure that vehicle has a decent chance of working well. Ask friends or professionals; do some research. The information is out there for those who really want it.
If you're going to do it yourself, you'd better be good at it or you're going to throw your money away. If you're going to invest yourself, choose a system that makes sense to you. Or maybe it's time for a portfolio manager.
Earn Passive Income by Having a Business Working for You

There are passive-income-based businesses. What can you do to your business or future business so you aren't working in them for 10 hours a day forever?

People who should listen to this show are entrepreneurs

Keynote Speaker | Talk Show Guest

Mitchell Levy is The AHA Guy at

AHAthat

who is a people publisher that

empowers thought leaders to share their genius

He

is an accomplished Entrepreneur who has

created 20 businesses in Silicon Valley including 4 publishing companies that have published

over 800 books. Mitchell is an international bestselling author with

fifty eight business books

, has

provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical

business issues, and has been chairman of the board of a NASDAQ-listed company. In addition to

these accomplishments, he’s been happily married for twenty-eight years and regularly spends

four to five weeks annually in a European country with his family and friends. Mitchell is

committed to aliveness, joy, and AHA moments.

xxx

You’re still the entrepreneur you know yourself to be. These obstacles are all things we as humans struggle with in creating something of value in such a competitive, busy world. Focus on e-commerce, we walk through these common obstacles and how to ensure they merely speed bumps on the way to your success.

“Where Do I Start?”

If you’ve already embarked on the long, arduous process of deciding the type of business you’re looking to get into (fashion, drop-shipping, kitchen goods, etc.), then congratulations! You’ve gone further than 90% of the entrepreneurial population.

Marginal Benefits

While the entrepreneurial legends devoted every waking moment to their businesses, that isn’t always possible for us. You may have a family to support. A degree you’re still earning. Your business model could be slow in the initial stages and you may not have the financial cushion to take huge risks.

The False Productivity Façade

This is a super common problem that affects e-commerce entrepreneurs especially. This is when you feel like you’re doing something useful… but the action really does nothing to further your business goals.

Failure vs Momentum

It’s easy to stay motivated and productive when you finally see results. On the flip side, there’s nothing more discouraging than the massive amount of failure you first encounter when launching an e-commerce business.

People who should listen to entrepreneurs

The truth is, any business with an online presence has ways to increase their leads and revenue that they haven't even discovered yet. I think of this as hidden revenue-like change buried in the cushions of your sofa or the check that's been forgotten in a pile of mail for months.

Now, get out your metal detectors and divining rods and prepare to discover more revenue all around you, from the top to the bottom of your website and beyond.

Add an Opt-in Point to Your Navigation Bar

What's the first thing someone sees when they land on your homepage?

Inspire Action with Every Single Blog Post (Even the Old Ones)

If your business has maintained a blog for more than a year, you probably don't quite remember every post you've ever published.

Make a Last-Chance Lead Grab with Exit Popups

What's the one thing that could keep a random, anonymous site visitor from leaving your site (and staying random and anonymous forever)?

Save the Day with Your 404 Page

When someone reaches a 404 page on your site it might be your fault, it might be the visitor's fault, or it might be the fault of their cat who walked across the keyboard as they were typing in a URL.

Leave Something Great to Find in Your Footer

Earlier I mentioned the potential of adding an opt-in point to your site's navigation bar-people looking closely at it is likely in the early stages of familiarity with your business, which puts them in a sweet spot for joining your email list.

People who should listen to this show are entrepreneurs

Success is not extrinsic… It’s not measurable.

“Success” can only truly occur internally because it is based on emotion.

The Myth Of The “Unchanging” Self

“Become a millionaire not for the million dollars, but for what it will make of you to achieve it.” — Jim Rohn

Interestingly, in our Western Culture, we falsely emphasize fixed traits and “personality” types. We believe very strongly in an unalterable “nature” which is uninfluenced and untouched by the environments in which we reside.

as you learn new things over time, your brain literally creates new connections and is reshaped. The brain you will have in a year from now will literally be a different brain than the one you have now. Especially if you consciously reshape how you see and live in the world.

You create an environment that facilitates your commitment because you know that as a person, you take on the form of your environment. The only agency you truly have is to choose the influences that shape you, both internally and externally.

Only Those Who Are Committed Succeed

Being ambitious isn’t honorable. Wanting more for your life is a common desire.

This “authentic” self is your worst enemy. It’s the excuse you have for not evolving. It’s your justification for not committing to something bigger and better. It’s the chain around your neck, stopping you from putting yourself into situations that will demand you become a better version of you.

People who should listen to this show are entrepreneurs

That is why I've pulled together the following list of ten easy ways to find some motivation.

1. Read inspiring stories on blogs, in magazines or in books. Read about others who have achieved the same goal you are seeking. Or watch motivational videos on YouTube.

2. Start saving things that inspire you - maybe it's photos from Facebook or motivational quotes. Save these on your computer so you can pull them up when you are having a particularly rough day.

3. Take classes or join a seminar about motivation and goals.

4. Make a list of the small successes you've achieved already. Each small step moved you closer to your goal.

5. Upgrade your tools. Sometimes just having new toys to play with can inspire your next step. For example, if you want to be a photographer, get rid of your point and shoot and get a good camera or upgrade your iPhone.

6. Do something fun that falls in line with your goal. For example, if you are writing a novel, then take time to write a short story or visit the place your book is set.

7. Take a class or follow a tutorial on something new that pertains to your goal. Udemy is an online site that offers tons of online courses on nearly every subject.

People who should loisten t6o this show are entrepreneurs

Making the decision to jump from employee to entrepreneur full-time and go “all in” on my own business was one of the hardest and most rewarding experiences of my life.

Take Care of Your Finances

Fear of running out of money and not being able to provide for yourself or your family is one of the biggest reasons people stay at their current job. To conquer this fear, you need to save as much money as you can before making the jump.

Build Your Support Team

Being an entrepreneur is a lonely journey sometimes, especially if you’ve worked most of your adult life as an employee. You often don’t realize how many other entrepreneurs and friends are employees. It can be hard to relate.

Manage Your Time

Time management was one of the most difficult challenges I faced in my transition from employee to entrepreneur. I’ve found that the following techniques helped me get more control over my time:

Utilize your calendar. Kevin Kruse, the author of 15 Secrets Successful People Know About Time Management, interviewed over 200 ultra-successful people, including 7 billionaires, 13 Olympians, and a host of accomplished entrepreneurs for his book.

Your subconscious is a vast collection of unintentional, habitual thoughts, behaviors, and actions. Therefore, the phrase that best describes the Subconscious mind is NO CHOICE.

For example, imagine that you're sitting in your office and suddenly someone came in and turned off all the lights. Now it's completely dark and you can't see anything.

Press Down on the Gas - and the Brake?

let's say you want to drive from New York to Los Angeles. And let's say you've got a nice, reliable car to get you where you want to go. So you start down the highway towards your destination. You're thinking positive, you're motivated, and you can't wait to get there.

Replace the Habit

So if buying more expensive gas, more expensive tires, and even a brand new car isn't going to get you where you want to go, in order to change your habits, first, learn why you developed the habit of driving with your foot on the brake in the first place.

People who should listen to this show are entrepreneurs

The first man has an ordinary mind. The second, the mind of a natural-born moneymaker.

In The Prime Movers, Edwin A. Locke provides some interesting insights into the way moneymakers think:

He argues that an active, inquisitive mind is a hallmark of the successful entrepreneur. The most successful entrepreneurs in history, he says, had this sort of mind.
Thomas Edison: He was a “virtual thinking machine. Almost until the day he died, his mind poured forth a torrent of ideas, and he might track as many as 60 experiments at a time in his laboratory.”Steve Jobs: He bombarded people with his ideas – his investors, his board of directors, his customers, his subordinates, and his CEO.Henry Ford: “He threw himself into every detail, insisting on getting small things absolutely right… But he never lost sight of the ultimate, overall objection. He had a vision of what his new car (the Model T) should look like. From all the improvisation, hard thought, and hard work came a machine that was at once the simplest and the most sophisticated automobile built to date anywhere in the world.”

What if you don’t have the Mind?
I have another friend, Jeff, who used to be my partner. He was making $400,000 a year when he suddenly sold his business and retired. Today he makes a living teaching Tai Chi. His income is modest, but he lives in a beautiful house, belongs to a private yacht club and takes vacations every two months.Like Bernard, Jeff enjoys his life. He works when he wants to, rests when he wants to and enjoys the best that life has to offer.
People who should listen to this show are entrepreneurs

entrepreneurs who think they know it all and can do it alone. And, to me, this one is the saddest.

Why . . .

Because so often their ideas are great. Plus, they work hard!

But, they just don't know what they don't know. So instead of being widely successful, their business fails.

The Ten Deadly Mistakes Entrepreneurs Make That Destroy Their Profits, Morale and Reputation!

1) Do Not Have Clarity of Vision: If you do not understand why your business exists, then how can your customers, your team, vendor and joint venture partners?

2) Do Not Create Core Values for Their Company and Employees: You see your core values dictate how you do business every day.

3) Do Not Understand the Need for an Org Chart: An organizational chart not only adds structure and efficiencies to your business but it clarifies who an employee should go to solve a problem or present an idea.

4) Do Not Create Job Descriptions: Entrepreneurs tell me all the time that they need help.

5) Confusing a Passionate Idea for a Sellable Idea: When people ask for advice on what their business should be, I tell them two things:

Something you have experience inSomething you are passionate about

6) Do Not Pay Themselves: Must entrepreneurs do not factor their income into their financials and business plans.

People who should listen to this show are entrepreneurs

After years of investing in myself, researching, and working with highly successful people who are earning a lot of money and making an impact on our world, I can boldly state that there is a singular habit we can all develop and practice on a consistent basis to help us reach the ranks of the top earners in the world.

That single habit is continuous, dedicated reading.

1 in 4 adults haven’t read a book in the last year

I decided long ago that watching television was not a worthy investment for me. I had big dreams and goals that needed to be reached. Spending time watching other people live their lives was far from enticing for me.

If we go back to the wisdom shared by Brian Tracy, it becomes easy to see why that same elite group of people enjoys approximately 96% of our global wealth.

It isn’t that the majority of the population are less fortunate, it’s that most people have a hard time disciplining their minds to develop good habits.

It is inexplicably easier to sit on a couch and get entertained by whatever drama the media world has cooked up on television. But how is that assisting you with tapping into the storehouse of potential power, intelligence, and wealth lying dormant in your mind?

How reading prepares you for the future

Aside from the fact that your brainpower, memory function, and mental sharpness will improve dramatically through this habit, think about the fact that our digital age has set into motion a way of life where things rapidly change.

The five-step process of developing the habit of reading

Step 1: Understand the Know, Love, Trust Factor

You need to understand the principles of online marketing and how my famous know, love, trust factor really works and how do use it to generate leads and sales online.

Step 2: Find Your Niche

Who is the perfect audience that desperately needs what you’re offering?

Step 3: Create an offer that is irresistible

Before you create your product online you first need to create an offer that is irresistible to your target market.

Step 4: Create a High-Value Digital Product

After you create the offer you then build your amazing product by transferring your knowledge into a digital format

Step 5: Create a winning marketing strategy

You can have the best product and the perfect offer, but if no one knows who you are you can’t make money online.

Step 6: Build your online assets for remarketing

In order for you to generate the most sales, you need to have a remarketing strategy in place that draws your audience back to your offers.

Step 7: Automate the whole process

Don’t do more work than you have to! The beauty of making money online is you can automate the whole process. Set it up once and let the machine do the work for you.

People who should listen to this show are entrepreneurs

"The Prosecutors Method of Marketing Funnel Construction"

As a fan of real crime stories and high-profile court cases, I've always enjoyed watching a good prosecutor in action.

If we boil down the essence of an effective message within a marketing funnel we'll find something very similar: an undeniable logical and emotional argument established by a string of assertions and claims each backed by a preponderance of proof.

In other words, laying out the message of your marketing funnel is very similar to what a prosecutor does when laying out the message of their case.

"What does the prospect need to believe

at the end of my marketing funnel to buy?"

Answering this question is essential since the entire message of your marketing funnel is then going to be engineered to establish those beliefs in the mind of your prospect.

What are you going to say, claim, or assert

for each thing you want the prospect to believe?

For instance:

Using our prior Facebook Advertising example - maybe I need the prospect to believe that they'll have an easier time getting started with Facebook Advertising than any other paid traffic platform.

just like a prosecutor, be sure to prove beyond a shadow of doubt everything you want the prospect to believe.

Finally, once you're confident you've made your case, it's time to present your closing argument. In a marketing funnel this is when you present the offer and give the call to action.

The Origins of Goal Setting

Goal setting, done the right way, is a direct process for success, happiness, wealth, and freedom. It has been for centuries, since the days of Milos in Ancient Greece, who used goal setting to gain more strength every day, to the days of conquistadors and kings searching for a route to the new world.

The greatest authors, scientists, and entrepreneurs from history all used goal setting to overcome perceived limitations and achieve faster results, making them legends.

“How much steel did your team make today?” he asked his day-shift foreman.

“Six heats,” the foreman replied.

Schwab took a piece of chalk and drew a giant “6” on the factory floor.

When the night-shift team arrived, they asked what the number represented. After hearing that it was the day shift’s daily production, the night shift team took it upon themselves to outdo that number.

What Exactly Is A Goal?

The dictionary defines a goal as:
The object of a person’s ambition or effort; an aim or desired result.The end toward which effort is directed
You’ve probably set goals for school (getting an “A” on a test), for your health (losing five pounds), or your wealth (getting a raise of $5,000 or saving $10,000 by the end of the year for a holiday vacation).

First, add a deadline. Second, add specificity. And third, be realistic.

To overcome the temptation to sit around wishing your life away, George T. Doran outlined the importance of objectives, the difficulty of setting them, and how to do it easier. This strategy was published in the November 1981 issue of Management Review and was dubbed the S.M.A.R.T. approach to goal setting.

People who should listen to this show are entrepreneurs

Mercury replied, “The reason we’re successful darling? My overall charisma, of course.”

In every workplace.. social scene.. city… there are people who seem to have it all:

The popularity, the recognition, the prestige. Doors magically open for them in all kinds of life-changing ways.

But what if you could become more charismatic with the flip of a switch?

Let’s start with a peek into the life of Steve Jobs…

A man many call the the most charismatic of the 21st century.

Barely a month before the first iPhone was set to release in 2007, a frustrated Steve Jobs summoned his senior team.

Steve had been carrying around a prototype iPhone for a few weeks. With his team assembled, he pulled the prototype out of his pocket and pointed at the dozens of scratches on his plastic screen.

People would carry their phone in their pockets, he said. They’d have keys and other things in there. And those things would scratch the screen.

Steve wanted something more elegant than plastic. He wanted glass.

In that make-or-break moment, one of two things could have happened:

Either the iPhone gets made with Gorilla Glass, or we’re all stuck walking around with super-scratched plastic smartphones.

Jobs wanted glass. Jobs knew he needed glass. And so, Jobs got glass. But how?

By turning on one of the 3 most important Charisma Traits: Certainty.

When this CEO felt uncertain he couldn’t provide the glass needed, Jobs wasn’t fazed.

Imagine changing one thing and having SEVEN TIMES as many people follow your lead.

People who should listen to this show are entrepreneurs

Just think about it for a moment. If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers?

The answer is they can't.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

In Peter Drucker's book, The Five Most Important Questions You Will Ever Ask About Your Organization, Mr. Drucker writes "A mission cannot be impersonal; it has to have deep meaning, be something you believe in - something you know is right. A fundamental responsibility of leadership is to make sure that everybody knows the mission, understands it, lives it."

Google: Organize the world's information and make it universally accessible and useful.

Apple: Bringing the best personal computing experience to consumers around the world.

Facebook: Give the people the power to share and make the world more open and connected.

Adobe: To help people express, share, manage and collaborate on their ideas in imaginative and meaningful new ways.

Samsung: We will devote our human resources and technology to create superior products and service, thereby contributing to a better global society.

People who should listen to this show are entrepreneurs

But one thing in business is not debatable. It is the most critical aspect of ANY business. It is the single most important thing you need to obtain and maintain in order to keep your doors open. In fact, it’s the very lifeblood of your organization.

Customers!

Making sure your customers are beyond satisfied with your products, services, and ongoing correspondence should be your number one priority!

10 Surefire Ways to Ensure Customer
Cool off: Never deal with a customer problem immediately after reading or listening to nasty correspondence. Listen: Let your customer tell you his/her issue without interruption
3. Apologize: If you are the person the customer is speaking to, always apologize and take responsibility.

Assess the situation: There is an old saying that goes like this: “When you assume, you make an ass out of you and me.”
Communicate via phone: How many times have you received an email and thought, “Boy, was that rude!
Never dispute a refund: All of your products should come with a money-back guarantee.
Send a surprise follow-up gift: We all love getting surprise gifts in the mail.
Never ignore a complaint: So many entrepreneurs make the mistake of ignoring customer comments and complaints…
Meet with your team: I am not big on meetings for the sake of meetings
Survey your customers: Communicating with your customers – and asking them for their thoughts – shows that you really care about them.

People who listen to this show are entrepreneurs

The Ten Steps For Producing Profitable Product Ideas

Step 1, Identify the problem: You cannot solve a problem until you know exactly what that problem is.
Step 2, Assemble the pertinent facts: Professionals in every field know the importance of gathering specific data/facts

Step 3, Gather general knowledge: This has to do with the expertise you've developed in all aspects of your life - from events, people, marketing, technology, management, communications, selling, entrepreneurship, selling, parenting, the Internet and human psychology

Step 4, Look for combinations: Is there really such a thing as a completely new idea? Many ideas are simply a new combination of existing elements.

Step 5, Sleep on it: Putting the problem aside for some time can help you renew your idea-producing powers just when you think your creative well has run dry

Step 6, Use a checklist: Checklists can be used to stimulate creative thinking and as a starting point for new ideas.

Step 7, Get feedback: Some entrepreneurs prefer to work alone, but feedback is critical.

Step 8, Team up: Many people think more creatively when working in groups, but they tend to include too many people.
Step 9, Give new ideas a chance: The creative process is a TWO stage process.

Step 10, Define success: Always set metrics. Define what is the least amount of sales you would accept for this product to be a success.

People who should listen to this show are entrepreneurs

I want you to begin a 21-Day Habit Change Challenge today. You could pick one of the following to do for the next three weeks…
No television.No alcohol.No mindless surfing on the Internet.Limiting your Facebook time to one session of 20 minutes per day.Not checking email before 9 a.m.Going to bed before midnight.Eating an apple a day.Saying goodbye to grains.Meditating for 3 minutes.Using my bodyweight exercise videos for 4 minutes in the morning.Contacting one new person every day.Making one additional sales call each morning.Committing to giving a big public presentation in just 3 weeks.No cursing.Reading for 20 minutes.Writing 1000 words every morning.
There are so many small habits you could change that would make a BIG impact on your life. But choose just ONE. Don’t overwhelm yourself. Stay focused.

Identify every obstacle in your way and develop two solutions for each. Having a Plan A and a Plan B for your troubles is the best way to stay on track.

You can drop bad behaviors when you make them harder to do and when you make good habits easier to begin.

For example, if you drink too much wine at night or eat too much chocolate, it’s likely because these temptations are easily available. If that bottle of red isn’t on the kitchen counter, you probably won’t pour yourself a glass … or two… as you cook dinner. If the bar of chocolate is not sitting on the edge of your desk, you won’t eat when you’re bored.

People who should listen to this show are entrepreneurs

Have you ever heard that old quote, "You miss 100% of the shots you don't take"?

The Email That Could Change Your Life

The premise of the email was this:

The author researched the top 10 starters for the Eastern and Western All-Star basketball teams to find out how much money they made this year - which came to a whopping $224 million. Not bad for 10 players.

The Truth Behind All Epic Success Stories

But of course, it's not quite this simple. And when you think about it, pretty quickly you can see why.

What Does This Mean for You?

The truth is, success isn't a one-hit wonder; it's a slow burn. Seemingly "overnight successes" are generally people who have been grinding for years before they made it big - even if it seems like it came easy.

Your Next Steps

As I mentioned earlier, "the success you're capable of relies on a thirst for growth, and the motivation to constantly better yourself."

Secondly, you must constantly be learning and growing as a person.

And the best kind of learning comes from real life experience. I hope you agree.

People who should listen to this show are entrepreneurs

To help you become better at selling and persuading so that you can make the world a better place

First, you create value and solve a problem. Second, you learn how to sell people on the fact that they need your solution to their problem.

Screeeeeech.

I can hear some of you hitting the brakes in your mind.

“Selling? I hate selling. I’m terrible at selling. And besides, selling is for sleazy, slicked-hair salesmen like Alec Baldwin in Glengarry Glen Ross.”

You show them the benefits. You give them a deadline. You mention the consequences for missing said deadline. Can you see that you are always selling, persuading, and convincing?

Here’s what I learned watching the master at work.

1) Pump-Up the Positive Past
Focus on the prospect’s positive results (acknowledge what they have already accomplished)Prove the concept (that your system works)Demonstrate your expertise (solve a problem for them, thus proving your system)
2) Gap-Up the Present Reality
Show them the gap between where they are and where they want to beShow them what’s wrong with what they are doing nowShow them they are good at X, but need help with Y… and that Y is the most important variable in their future success
3) Set-Up the Future (“Future Pace”)
Show them you know secrets that will change their life (solve another problem)Show them what their life will be like in the future once they’ve used your solutionShow social proof (sprinkle in case studies proving it will work for the prospect)

People who should listen to this show are entrepreneurs

5 Ingredients of a Powerful Value Proposition

A recipe is only as good as the ingredients you use.

What You Do

Have you ever visited a website, browsed around, read their blog, and still walked away wondering what they do?

Tip: Make sure it’s concrete and easy to understand. Something like:
Provide training and coachingCreate inspirational and entertaining mediaSell shoes
2. The Problem You Solve

Even if you sell clothes or shoes, you solve a problem. Maybe your customers can’t get fit anywhere else. Maybe they can’t find styles that express their personality. Maybe they need outfits look great the moment you pull them out of the dryer or suitcase.

The End Result People Walk Away With

This is the real value you offer. After doing business with you, what do your customers get? You want to shape this into a promise that’s:

Relevant—growing out of the exact problems you solve

Specific—itemizing measurable benefits in a specified time frame

Unique—differentiating you from every other option available to your customers

Your Target Market

Who is your best customer? It needs to be a group of people who self-identify by the term you use. Ideally, there are magazines and blogs aimed at this group, and they have lots of subscribers and traffic.

Your Mission Statement

To be honest, a mission statement isn’t essential to your value proposition. But it does help.

People who should watch this show are entrepreneur

Even if you never plan on writing your own advertising copy, you MUST understand the fundamental rules of writing effective copy.

Learn It or Perish
The 10 Golden Rules of Power Packed Copy!

Start with the prospect. Many beginning direct response copywriters make the mistake of spending too much ink touting the product, describing all its features at length and in detail.
Long copy out-pulls short copy. This principle is highly controversial. Many Internet copywriters believe that the nature of the Internet-which makes it necessary for prospects to read copy on a screen-favors short copy.
When it comes to long copy, the lead is 80 percent of the game. A typical direct-mail or e-mail promotion has three parts: the lead, the body, and the close.
In crafting a lead, stick with the proven six. There are dozens of ways to begin a long-form sales letter, but in the history of direct response, six have dominated.
All leads range from being very direct to very indirect. Direct leads are those that are obviously sales pitches.
Given two offers with equally strong leads, the one that is well-balanced will do better. A well-balanced offer has four aspects: idea, benefit, credibility, and track record.
When composing headlines and bullets, details matter. Make your headlines and bullets more powerful by focusing on what we call "the four U's":
Every product needs a unique selling proposition (USP). Essentially, the USP is what makes your product stand out from the competition and gives your prospect a good reason to buy from you.

People who should listen to this show are entrepreneures

simply attending the event won’t bring much value to you—you need to talk with people, ask questions, and be prepared. If you aren’t doing these things, you’re losing out on opportunities that could otherwise propel you further into your career.

How to fix this: Start by asking the person questions, first and foremost. Share the details about your greatest accomplishments and wins for later in the conversation.
You don't give other business owners or professionals referrals.You make networking all about you.
When you greet new people at a networking event, the biggest turn-off is having an attitude that you’re more important than the other people there. This attitude can come across in a variety of ways, and you may not even realize you’re acting as such. Ask yourself:
You show up to events unprepared.
Being prepared, mentally and physically, for a networking event takes a little work. You want to look nice, have all the necessary materials, and be ready to talk about yourself and your business succinctly and effectively.

People who should listen to this show are entrepreneurs

What I tell my coaching clients who come to me with money worries is that money doesn't CHANGE anything; it REVEALS everything.

Money acts as a magnifying glass. If you're a poor jerk, you'll be a rich jerk - only jerkier. If you're a broke nice person, you'll be a rich nice person - only nicer.

Assuming money is everything.

It's true: the best things in life are free. But the mortgage, groceries and Internet service aren't. We're hearing stories everywhere about how people are cutting back on non-essentials; but why did it take a financial crisis to do that?Assuming a change in your money situation won't affect the relationship.

This is the flip side of the first assumption. Remember: money doesn't CHANGE anything; it REVEALS everything.Assuming things will turn around by themselves.

Also known as the Ostrich Syndrome. We've all been there: believing that "someone out there" will fix our problems. As FDR said, "When you get to the end of your rope, tie a knot and hang on."4. Assuming you and your partner look at money the same way.
5. Assuming things will be this way forever.

This is the "Why Bother?" Syndrome, the flip side of the Ostrich Syndrome. When you assume "why bother?", your actions will be half-hearted (or some other part of your anatomy), which will naturally lead to half-success, or less.

People who should listen to this show are entrepreneurs

The question many of your potential customers will have is this: “Who else has purchased this product or service . . . and what happened when they did?

If you can show these people proof that others like them have purchased your product or service— and have enjoyed some wonderful benefits as a result of that purchase— you will greatly increase your chances of making a sale.

Before you set out to gather testimonials, make two lists:
Every claim, feature, benefit, and fact about what you are marketing that you want to substantiate.Every doubt, fear, or question that might exist in your prospective customer’s mind that you want to answer.
Now, collect testimonials that specifically substantiate your claims and eliminate your customer’s doubts.

Here’s the four-step method I use to collect testimonials from happy customers:

STEP ONE: Make up a short list of some of your best clients/customers. These are people who you know love your company, as well as your products or services.

STEP TWO: Send these people a very short questionnaire, along with a short cover letter.

STEP THREE: Make the client/customer feedback form simple to answer and easy to return. Enclose a prepaid envelope and format it on one page so it can be easily faxed back.

STEP FOUR: When the forms come back, write up the comments you have under this heading:

People who should listen to this show are entrepreneurs

Many working women have a nasty habit of generating massive overwhelm by saying yes to too many projects without spending nearly enough time discerning exactly how those projects fit into their overall profit picture or their overall lifestyle picture.

Well-meaning, I'm-here-to-change-the-world-kind-of-women, in particular, struggle with this issue.
Know exactly what you want.

Do you know exactly what you want to create in your business? How much revenue and profit you'd like to earn over the next 12 months? Do you know what products and or services you'll sell to reach those goals?

Do this now.

If you don't know exactly what you want, grab a notebook and pen and use the following prompts get clarity now. Write whatever comes to mind and don't edit yourself. The only way to do this "wrong" is to not do it at all.

Be brutally honest about what it takes.

Get real with yourself on how much time, money and effort anything you say yes to actually takes to get done. Why?

Step 3. Create white space.

I don't know about you, but I find it near impossible to work when there's clutter around.

People whp should listen to this show are entrepreneurs, career coaches, women

Some of the most acknowledged leaders are introverts. You don’t have to be outgoing, crazy communicative, and incredibly charismatic to achieve greatness in this life.

A leader’s strength comes from creativity and ideas; not from social skills. But when you’re afraid to come out of your protective shell, you’re missing out on an opportunity. Introverts can be great leaders if they leverage their strengths, and cultivate some of their flaws.

Acknowledge the Strength of Empathy

The force of empathy is strong with introverts. Extroverts may be the better speakers, however, introverts are great listeners.

Communicate One-On-One

Most introverts don’t like speaking in front of an audience, but they’re good at making connections with fewer people.

Don’t Throw Away Me-Time

An extrovert gets his strength from socializing. That’s why extrovert leaders are so appreciated in their organizations.

Lay Your Cards on the Table

Most teams are used to working with extrovert leaders. Your employees might be surprised by your quiet approach.

Use Technology

Do you prefer writing emails instead of face-to-face interactions? Then, technology is your best friend.

Fake It!

You don’t have to feel great when giving that presentation, but you do have to fake it.

Get Out of That Box

Your home is your comfort zone.

Rely on Your Reason

When you notice a conflict within your team, you won’t feel good about getting in the middle of the situation and confronting people’s opinions.

Practice Communication

Some introverts prefer written communication, while others choose to

How did we, as a culture, get so obsessed with being so productive at work? Well, except for some of the younger Millennials—this group seems a bit more chill when it comes to peak performance on the job.

But as part of the general workforce, most of us feel a little guilty when things aren’t getting checked off our to-do lists. And if you’re an entrepreneur . . . the stakes are even higher, right? It’s not easy to stay focused and on task when there are tons of distractions (both internal and external).

Stop wasting time.

This one’s a no-brainer, but you’d be surprised how many ways there are to waste time. And some of them are done unconsciously. Do you ever find yourself working a full 8 hours, but by the end of the day you haven’t really accomplished anything? Maybe you took care of a few emails and made a couple phone calls, but what about the really important tasks?

Do what you really love and be really good at it.

If you’re feeling stuck in work that doesn’t light your creative fire during the day, then it’s probably time to seriously think about what you’re doing and why you’re doing it. What would you rather be doing? What do you dream about doing? Who do you want to be in this lifetime?

Overcome procrastination.

Procrastination stems from the initial feeling of emotional overwhelm. And feeling overwhelmed with work stems from a false fear of something

People who should listen to this show are entrepreneurs, career and executive coaches

Is "Web Shopping Fear" a thing?

Absolutely.

Is it hurting your online sales?

Most likely.

This is mainly due to stories in the news of website and email hacking, credit card fraud, and identity theft.

If you want to be one of the Internet businesses that provide superior, top-notch assurance, then take the time to give your site a 7-point consumer trust makeover.

It's a quick and easy sales-boosting opportunity.

The 7-Point Extreme Consumer Trust Makeover
Add a recognized "Trust Seal" to your website. That will require a bit of research on your part, but it will be well worth the time since you do not want to post a seal that costs a fortune only to find it was waste of money.Use authentic customer testimonials (both written and video) as "social proof" for your company's products/services features and benefits.List an address and phone number on your website even if it's a mailing address and answering service or voicemail.Display the proper "Legal Documentation," such as a Privacy Policy, Terms of Use, and any Disclaimers that are legally appropriate for your website and industry.Spend time on your "Mission Statement" and "About" pages. Keep these personal, sincere, and uplifting.Create a fun company logo that makes people smile and believe in you.Craft a catchy, cool slogan or tagline for your company with the goal of separating yourself from the competition.People who should listen to this show are entrepreneurs

Five Steps Involved in Social Media Marketing

STEP ONE: FIND & LISTEN

Listen is a buzzword you hear thrown around a lot lately - but what does it actually mean?

Listening is about using social media marketing as a tool to research what people are saying about a topic, right now.

STEP TWO: CONNECT

Connecting is either directly following or sending a connection request to literally connect your profile with the profile of your target customers.

STEP THREE: ORGANIZE

It's true, there is a lot of noise and garbage out there, and if you aren't organizing your connections in social media marketing, you'll quickly get swept into it, and social media marketing will become a time-management nightmare.

STEP FOUR: SHARE & ENGAGE

When you've done the leg work to know who you are engaging with to and why you are engaging with them, the time you spend in social media marketing will be much more productive and useful.

STEP FIVE: INVITE

Let's recap a minute. You have:

-Found your target audience and listened to what they really want

-Connected with them and organized them accordingly

-Engaged with them - both by sharing about yourself and getting to know them

People who should listen to this show are entrepreneurs,career and executive coaches

Business owners justify this lazy approach because Instagram is mostly used as a "branding" platform…

Sort of like how you might buy billboard space on the side of the highway or a TV advertisement spot in a local market

ACTUALLY, BEFORE YOU DO ANYTHING...

First thing's first, you need to include a link to your product / service in your profile bio. And if your bio section is otherwise empty, add a short benefit-driven description as well.

1 RESEARCH NICHE INFLUENCERS

You probably already know who your competitors. It doesn't hurt to give them a follow so you can keep up with what they're doing.

2 RESEARCH HASHTAGS

You've probably already done this to some extent. Businesses love appending paragraphs of hashtags to the end of their post captions in hopes that they might increase the "exposure" of the post.

But I'd like to warn you that there is often a disconnect between the hashtags businesses use and the hashtags that their prospects identify with.

3 ENGAGE WITH YOUR NICHE

So now that you have your new accounts to follow and a list of high-engagement hashtags, it's time to put yourself out there.

WHAT SORT OF RESULTS SHOULD YOU EXPECT?

You'll immediately see an uptick in the growth of your following. You'll also see an increase in website traffic from your Instagram account.

People who should listen to this show are entrepreneurs

Why are you using social media for your business?

Advertising....

Branding...

Exposure...

Because everyone tells you that you're supposed to…

While these aren't necessarily bad answers (except that last one), they each come with some pretty noticeable weaknesses:

Advertising can be a very expensive game to play.

The effects of branding and exposure are often difficult to quantify.

ATTRACT YOUR TRIBE

Why do business owners get so excited about social media? Because billions of people are using it.

HUNT THEM DOWN

You should not be using social media as a soapbox for your brand. Rather than broadcasts, think of your posts as conversation starters.

KEEP ATTRACTING YOUR TRIBE

Once you've got that Facebook like or Twitter follow it's time to sell some product/service, right?

KEEP SOLID ANALYTICS

I really only have two things to say about keeping stats and analytics...

DON'T DO IT ALL YOURSELF

Social media is probably the biggest time vampire available on earth right now (besides maybe certain binge-able Netflix shows).

People who should listen to this show are entrepreneurs

We all want to live a better life. We want success, great health, good relationships and more. But ironically we often end up being our own worst enemies, sabotaging our best efforts both consciously and unconsciously.

There are many reasons for self-sabotage. They can include fear of failure, fear of success, fear of change, and negative feelings - such as a subconscious thought that you just don't deserve to be happy.

Notice that the first three reasons are driven by fear. None of us can make our best decisions when we are frightened. The fourth reason is one or more negative emotions about yourself, which can color your entire life and cause you to sabotage yourself at every turn.

Manifesting a Great Life

Self-Sabotage #1: Procrastination

Putting off until tomorrow what you could do today is a sure-fire way to get misfortune in your career and cause unwanted stress in your personal relationships at home. We often procrastinate because we don't know something, are not interested in the task, or might be overwhelmed, afraid of success, failure, or change.

Self-Sabotage #2: Overeating

Everyone wants to be thin and nice looking. Everyone wants to be healthy and fit. So why are 68% of Americans overweight?

Self-Sabotage #3: Spending Too Much Money

We all have personal finance goals. They might be to have a home of your own, save for college for the kids, or bank enough money for an early retirement. However, if you spend your money carelessly, you will never be able to save towards these goals.

People who should listen to this show are entrepreneurs, career coaches

Whenever you're feeling down on your luck or efforts, how many times have you heard someone say, "Just be positive, it will all be okay."

Or how many times have you told your own self to keep your chin up and that things would look better in due time?

I think we've all experienced and done this at some point.

It gets easier the higher the level you're at… now why do you think this is?

It's simple - it lies in what I like to call "power thinking".

And how is "power thinking" different from "positive thinking"?

It all comes down to this: if your subconscious "financial blueprint" is not "set" for success, nothing you learn, nothing you know, and nothing you do will make much of a difference.

After 14 years of struggle I finally changed my thinking - I went from positive thinking to power thinking - and the first thing I did was commit to my success and played the money game to win!

People who should listen to this show are entrepreneurs, career coaches

If you fall into this category, here are ten sources of ideas for books you may want to write:

1. JOB EXPERIENCE

An obvious but often overlooked source of book ideas is your job.

2. TEACH A COURSE

There are many opportunities for you to design and teach courses to other people at work, at adult education evening classes at the local high school or college, community college, at association meetings and even on the university level.

3. TAKING COURSES

Taking courses can also give you fresh infusion of ideas and information that can become the basis for a book.
4. WRITE ABOUT YOUR LIFE EXPERIENCES

"It is in the totality of experience reckoned with, filed and forgotten, that each man is truly different from all others in the world," writes Ray Bradbury in Zen in the Art of Writing.

5. WRITE ABOUT A PROCESS OR TASK YOU KNOW HOW TO DO

Through work, leisure or life experience, we all have done things that many other people have not done, and therefore know a good deal more about these things than they do. People who should listen to this show are entrepreneurs

many highly successful entrepreneurs who gave me their best productivity and time-management advice were Mark Cuban, Kevin Harrington, James Altucher, Grant Cardone, Lewis Howes, Tom Ziglar, Ryan Holmes, Naomi Simson, Verne Harnish, Dan Miller, Chris Ducker, Pat Flynn, and David Meerman Scott.

They Have A Sacred Morning Ritual

Highly successful people know that a productive day is built on the foundation of a strong morning.

They Identify Their Most Import Task (MIT), Based On Their Values And Goals

The millionaires I interviewed were crystal clear on their values and their life goals; they were clear on them long before they became wealthy

They Work On Their MIT Early In The Morning Without Interruptions

Highly successful people schedule one to two hours every morning to focus on their MIT.

They Eliminate Meetings (Or Keep Them As Short As Possible)

Mark Cuban’s advice to me was short and direct, “Never do meetings unless someone is writing a check.” Highly successful people know that meetings are inefficient time wasters, and time is our most valuable resource

They Schedule Email Processing Times

Highly successful people don’t “check” their email throughout the day; they don’t respond to every buzz of their smartphone to see what landed in their inbox.

the greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it every day.

Know Your ABT's

If you ask any great marketer the number rule of marketing they will say ALWAYS BE TESTING!

What Is Testing

In direct response marketing, testing is the process of two or more variations of a single variable offered to prospects simultaneously and coming to some conclusion based on responses.

Generally testing will fall into four categories. You should be testing:

o Copy

o Product

o Offer/Price

o List/Media

Copy: The Message Behind Your Product

The best copy tests are:

o Subject lines

o Senders

o Formats: Long copy vs. short copy or text vs. HTML

o Leads (the first two to three pages of your copy)

o Headlines

o Background colors

o Graphics

o Closes (adding a P.S.)

o And you can test entirely new packages

People who should listen to this show are entrepreneurs

going to hear one of two things.

1) You're going to hear them tell you that you can't make money online. That all the good topics and business models are taken. And that you need their $2,000 product or their $100,000 coaching program to get the secrets. However, that's untrue.

OR

2) You're going to hear them promise you that you can make millions online virtually overnight. While that may have happened for a select few, it's not very common
Information marketing - Information is sold online, generally about a specialty topic.

Membership marketing - Profit is made by selling memberships and selling advertising space.

Service provider - Profit is made by providing a service. For example, virtual assistants provide administrative services online.

Retailer or ecommerce - Profit is made by selling a product online.

Affiliate marketing - Profit is made by promoting the products or services of others and earning a commission.
Content Is King

Content is the unifying theme behind successful online businesses. People go online for the BIG 3 E's:

1) To be educated,

2) To be entertained or

3) To be engaged.

People who are entrepreneurs, career coaches

just for you? Can't remember? Don't worry, you aren't alone.

The thing is that most moms lose track of themselves to one degree or another somewhere along the way.

What Happened to Your Dreams?

You hear about dreams dying, but I don't think that is true. I think dreams wither and go hide in a dusty corner of your heart. And that works for a time, because you are too busy to breathe, let alone think of pursuing your dreams and goals.

This is Your Life Too.

Guess what? You don't have to accept it.

But you do have to face it.

Something Shifted.

I had had enough. I wasn't willing to accept that this was my life any more. The pain of my circumstances was greater than the pain of doing something about it. This can feel like it suddenly appears, but the truth is, it has been building for a while. It was like that for me.

Do You Need a Personal Revolution?

If you identified with anything in this article, if you felt your dusty dreams stir, if you shook your head and thought you didn't want to accept your life as is anymore, then I have good news.

People who should listen to this show are entrepreneurs, career coaches, anyone who doesn't take out time for themselves

Thanks to the flexible world of the Internet, I've from home - joining an estimated 37 percent of Americans who say they've telecommuted. Working from home can have its own charms and challenges. Here's what I've learned about teleworking in my time away, including some tech tips to make sure that your office of one keeps chugging along.

Make your own space.

This is important. Without some separation, you can feel like you're always halfway between working and not, and that's a recipe for a bad work-from-home experience.

Set a schedule.

Setting a basic schedule can be one of the best things you can do to keep a basic structure to your day. The wonderful world of time management apps has been my best friend in this regard. I use an app called 30/30 to roughly block out the day based on what has to get done. I like that app because it lets you schedule several tasks at once and has a timer - but also lets you be flexible with the blocks in your schedule so that you don't get too stressed out if you run over on a particular task.

Work like you're at the office.

Try not to schedule doctors' appointments in the middle of the day, or agree to take a shopping trip with a friend in the middle of day. If you're worried about the appearance of slacking off just because you work from home, this will do you no favors.

But make sure you stop working.

The flip side of making sure your nose is to the grindstone is ensuring that you aren't always holding it there. In the early days of working from home, I was so worried about seeming distant that I worked even more hours than I did at the office and put myself on the road to burnout.

People who should listen to this show are entrepreneurs, career and exeutive coaches

One of the fastest, easiest and cheapest ways to learn more about your competition is by searching for them on Google.

Not only will Google help you discover if there are other inbox magazines out there covering the same topic, but Google can also help you uncover any forums or other online communities that reach your main target market.

Two Heads Are Better Than One

Basically, you want to identify two categories of competition: direct and indirect competitors.

Same Market - Different Product

While direct competitors are trying to reach the same market, an indirect competitor is somebody who is selling something different but targeting the same market. If you're targeting folks with back pain, an indirect competitor might be yoga lovers. They are selling something different to your same customers.

Collaboration Is Key

A great way to take advantage of both direct and indirect competitors is to invite them as expert panelists. If somebody sells something totally different than what you would ever think about selling, they can make a great advertiser. So someone could be a panelist, an advertiser, or both.

People who should listen to this show are entrepreneurs,career and executive coaches

Instead, you need three very important elements:

Entry-level offers

Subscription offers

Premium offers
Let's take a look at these three pieces in detail and see how they fit into your overall business plan…

E - Entry-Level Offers

Entry-level offers are your least expensive products, which are typically priced in the $7 to $50 range. You may put these in almost any format, but generally you'll offer them as downloadable short reports, ecourses, ebooks, videos, audios or a monthly fee for membership sites.

S - Subscription Offers

This is the part of your sales funnel where you can start to really make a nice profit and watch your bank account grow. You do this by offering membership sites or other continuity programs where customers pay you ongoing monthly fees for access to your content and site.

P - Premium Offers

These are your high-ticket products and services that typically sell for at least $497.

People who should listen to this show are entrepreneurs, executive and career coaches

So I built my first makeshift web site - which in those days had no video and only a few tiny images! - and began offering my self-published book which I had printed at the local print shop. (This was long before the days of Kindle books and print-on-demand.)

And then the strangest thing happened…

People from around the world started to order my book…

From countries I'd never even heard of…

Then I started getting stories from people around the world about how my Permission to Succeed® System changed their lives and turned their businesses around…

The biggest money mistake I see people making is Not getting rid of your head trash around money.

What is your head trash around money?

It's that negative self-talk that tells you…

"I can't do it because…"

So here's what I'd like you to do now…

Write down 3 negative beliefs you have about money.
List how those beliefs are affecting your ability to attract more money right now today.

On any given day, most of us dedicate time to our children, spouses, careers, friends, charities, churches, parents, siblings, clients, household activities, and, oh yeah, if there is a little extra time left in the day, ourselves.

So why is it that only a select few of us can make it look easy… while so many look like they have been run over by a tractor trailer?

Why do they do this to themselves?

Because all of their lives they have been told they have to multitask. They have heard the old mantra, "if you want something done right, you have to do it yourself" about a million times. And they don't want to appear inferior.
Determine, Ditch, Delegate, Duplicate and Dominate

When you start to evaluate every project or task that you THINK has to be done and done by you every day, you will soon find that the task should follow this process.

Step #1) Determine: Very often we just "do" instead of methodically thinking about the task at hand. That is why the first step is to "determine". Determine if this is something that has to be done at all, done by you or done by someone else.

Move to step #2 . . .

Step #2) Ditch: Working moms - more than any other subset of people - have the hardest time with simply saying "no." Most are unable or unwilling to say that a task is not important enough for their time or anyone else's. Look: we all have the same 24 hours in a day - no more, no less. So why is it that we sometimes feel that we should accomplish 28 hours' worth of tasks in a single day?

People who should listen to this show are entrepreneurs, career coach

So I wanted to share with you a very important business skill for you to develop, one that I think is often overlooked.

Here it is…

Learn to see all of your interactions with your clients through the lens your clients are looking through (not your own).

Can you imagine knowing exactly how your ideal clients are going to react to everything you do in your business?

You would know what to say and what not to say

You would know which of your offerings will be a hit and which ones won't

You would know how to engage your audience rather than

Here's what you can do to develop this skill:

Commit to asking yourself the following question:

How will my ideal client react, how will they feel and what will they think in reaction to what I am about to do right now?

Do whatever you can to experience the world through their lens.

Here are a couple of exercises that can help with this:

Learn to measure and monitor your ideal client's reaction to everything you do.

People who should listen to this show are entrepreneurs, career coache

Many people are in search of their purpose, or true calling, in life. And this is certainly a worthy endeavor — research has shown that knowing your sense of purpose adds up to 7 years of extra life expectancy.

But finding your purpose can be quite challenging since it can be an abstract and ambiguous phenomenon.

It is through this process that I learned that some of my top strengths are my focus, determination, and analytical nature.

Interests

This might seem like an obvious one, and certainly unique to every individual. But even identifying personal interests can be tricky.

What Benefits Others

Now that your top strengths and interests have been identified, you are already light years ahead of most people. Uniting just those two forces, whether as a profession or hobby, can ignite your happiness and success. But to truly find your calling and purpose in life, it is important to leverage those areas for the greater good.

Go Find Your Calling

We all want to wake up in the morning with a clear sense of purpose that guides and gives meaning to our lives.

People who should listen to this show are entrepreneurs, career coaches

Some people think that good leaders are born that way, with certain innate characteristics that clearly show they should be in a position of leadership.

Owning One's Strengths

A good leader is self-aware and knows their own strengths and weaknesses. They may learn at a young age that they have these characteristics, or they may develop over time.

Acknowledging One's Weaknesses

A good leader acknowledges that everyone as weaknesses and it is nothing to be ashamed of. They openly admit their weaknesses and reveal them to others as needed in order to get help with them.

Controlling Opportunities

A good leader takes educated risks. The education comes from experience.

You Gotta Have Faith

If you feel your talents and skills can be put to best use in a leadership role, you need to have faith in yourself to take on the challenges and responsibilities.

Great leaders are sometimes born, but more often they are made through the opportunities they create for themselves through self-awareness, effort and all they have to offer others.

People who listen to this show are entrepreneurs, coaches

During those moments I can only see the future based on what is happening in this moment in time. What I am, in fact, doing is falsely projecting the future from my current all-consuming feeling or belief.

But in fact, just a week later, one new high-end client changed everything.

Now not only was he no longer experiencing this feeling, but his entire outlook for the future changed. Now, his situation wasn't radically different, but his perception of the future was.

1 Notice that False Future Projection (FFS) is happening…

When things aren't going well or we are in a slump of sorts… we project the current feeling and the current situation into the future.

2 Let Go of the Story

Once I detect that I am in False Future Projection, I know that any story of the future I create is going to be false.

3 Feel the Feeling Fully

So as soon as I notice myself going into the story, I close my eyes, and I just feel what I am feeling.

4 What's the First Step I Can Take to Change the Situation?

I am now experiencing so much more freedom from my current situation because my false projection of the future is loosened. The next step I take is to bring myself back into the present with my actions.

From what I've seen since talking to small business owners, most businesses fail for 2 simple reasons:
The business owners quit The business owners sabotage their success and thus quit be default
So, what can you do to not only stay in the game, but also play full out in this game we call business?

Today I'd like to share that with you.

Know the minimum amount you need to earn in order for you to be satisfied.

This is not a number that will make you ecstatic. This is the minimal amount of money you need to live a simple and satisfying life.

Set clear expectations for your journey towards success.

You started your business because you wanted to help people.

3. Everything takes longer than you think.

Businesses are like remodel projects - they take twice as long as projected and we have to invest double the money into it.

Stop focusing on the things that won't really get you to where you want to go.

We all want to get masterful at our craft. After all, sharing our gifts with the world is what we started our businesses for in the first place.

People who should listen to are entrepreneurs

This past Easter a 10 year little girl was helping her mom prepare dinner. As they worked side by side, the little girl asked her mom why she cut off the ends of the Easter ham. Her mother's response was "that is the way my mother prepared the ham for the oven."

As it seemed like a terrible waste of food and the little girl wanted to understand the reason for this. So she went into her grandmother's bedroom and asked if it was true that she used to cut off the ends of the ham before putting it into the oven. When her grandmother said yes, the little girl again asked "why". Her grandmother simply replied, "That is the way my mother prepared the ham for the oven."

Well, knowing that her dad had just left to go pick up her great-grandmother from the nursing home, the little girl anxiously waited.

Once her great-grandmother arrived and was seated at the dinner table, the little girl asked if she too really cut the ends of the ham off before putting it in the oven. When her great-grandmother replied yes, the little girl one more time asked "Why?"

The little girl prepared herself for getting the same old answer - because that is the way her mother did it. But was pleasantly surprised when her great-grandmother said, "Because we did not have a pan big enough for the ham, so we needed to cut off the ends so the ham would fit into the pan."

People who should listen to this show are entrepreneurs, career coaches

There are only three basic things you need to make money online: products to sell, a means of selling them, and an audience to buy your merchandise.

For people who want to get started in the growing and wildly popular field of selling information online, getting info products to sell is a common barrier to entry.

"Option A" is to hire ghostwriters to write your e-books and other information products for you.

Option B" is to sell other people's info

"Option C" is to publish "public domain" information, something else I have done with some success.

I have used this method with success in my own online info marketing business. But it does have an inherent problem.

1: Reprint and sell the work.

2: Annotated, expanded, and illustrated editions.

3: Compile.

4: Crib.

if you want to get started in information marketing, but don't have the time, temperament, or talent to write a book or a course, find good instructional materials in the public domain.

People who should listen to this show are entrepreneurs, Internet marketers

There are two common questions that people who are getting into business tend to ask themselves.

The first is, "What if this doesn't work?"

And the 2nd, which is what I want to discuss in more depth today is, "What if it's not right for me?"

The first and most important thing about considering an additional vehicle for income or a new vehicle is to look for something that's going to be long-lasting. If it's going to be long-lasting, it's going to have to work. The only way it can work is if it works with you; if it fits who you are.

It's your perfect vehicle if your head and your heart are blending in balance. In other words, the head is the logic that asks the question: is there demand and viability for my idea? Could this work? Will people pay for this? Or if yours is brand new, it's a perceived demand based on the problems that people have.

Don't look for additional income opportunities. Look for something that suits who you are. How do you want to help people?

The shoe's got to fit you. And is it viable? Can it work in real world application?

xxxxx

Running a successful online business often means taking care of practical problems. Most of them can be dealt with given the appropriate skills, a little know-how, and some hard work. What holds us back from reaching the dizzying heights of the success we dream of is a completely different species of problem altogether.
The Uncertainty Barrier

The underlying belief here is "Success isn't guaranteed - so I will probably fail".

The Loneliness Barrier

This belief here is "I will have to do everything myself. It's me versus the world, and there's no real support".

The Self-Esteem Barrier

You may secretly hold this belief - "I'm not smart enough, tough enough, or rich enough to make it".
4. The Trust Barrier

The problem here comes from believing "You can't trust anyone these days".

How to Break Through

It's true that not all people are trustworthy, so take sensible steps to protect yourself with written agreements where possible. In addition, accept that at some point you're going to have to trust somebody. Build trust with others over time by consistently delivering on your promises, and acknowledging when they deliver on theirs.Have trust in yourself that you'll be able to deal with the disappointment when others don't keep their promises.
People who need to listen to this show are entrepreneurs, career coaches

Many people are going to disagree with me on this, but I'll say it anyway:

Hard work is NOT always an essential ingredient for financial, professional and personal success.

Here are 4 essential (and often overlooked) ingredients to success that are each as important - if not more important - as hard work:
Purpose

So you have clarity on WHAT your main goal in life is…

But are you aware of WHY you want to achieve it?Passion

It's in our programming to keep doing things that give us joy and fulfillment - and your personal and career goals should reflect this.

Self-Determination

Vince Lombardi once said, "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will."

Confidence

When you have a clear vision of what you want, and complete confidence that you can achieve it, your mental blocks are easier to dissolve.

To Motivate Yourself to Success

Then once you get going, you need to keep up your level of motivation. I've noticed an alarming pattern among my students lately…

People who should listen to this are entrepreneurs, coaches

The first step is to know your niche inside and out. Make sure you can answer these three questions:

What do your customers want and need most?

What are their pain points, that is, their most important problems that they need to solve?

Where do they hangout online?
Your Lead Generation Website

Use your site as a lead generation tool in order to build your email marketing list. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and services that will prove you know what you are talking about.

Work with Joint Venture Partners

Working with JVs gives you other opportunities to show yourself as a thought leader.

Syndicate Your Best Articles

You might even get some guest blogging opportunities in which you write articles for some of the top blogs in your niche to show what you know

Write a Book

One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn't have to be an encyclopedia of everything you know about your niche.

Offer High-Value Webinars

You can also offer high-value webinars to your community to share your expertise. Use the webinar to give them the "what" to solve a problem.

People who should listen to this show are entrepreneurs, career coaches

to have real success online, I needed to have my own product.

After I realized that, I created my first one... then another... and another... I started to get obsessed with product creation.

1st - don't do all the work yourself.

2nd - the key is quality content... It doesn't matter if you have to film in on your home camcorder or a recorded phone call... if the content is high quality - your customers will love you.

3rd - just do it. Remember from before my motto "Ready, Fire, Aim." Get the product idea, create it and get it out there as fast as possible.

4th - people pay different prices for the same content delivered in different ways.

What I mean is that you can sell an ebook for $27. Now, if you take that exact same content, record it into a "book on CD" - you can sell that same content (in a different format) for a lot more - usually $97 or more.

1st - Software Creation - Creating software is one of the easiest ways to create a product fast. You can create something for almost any niche.

2nd - Public Domain - this is one of my FAVORITES!!! These are "works" where the copyrights have expired.

3rd - Interviews - interview an expert in ANY field and sell the recordings and/or the transcripts.

People who should listen to this show are entrepreneurs, coaches,

You can sell like crazy without selling your soul. Here's how...

Share Results

One of the easiest ways to sell lots of products with honest copy is by telling a story and sharing specific results.
2. Offer a Fast Action Bonus

Creating a sense of urgency - especially if you create a fear of loss - this spurs sales.

Cap the Number of Units You Sell

Another way to create urgency and boost your conversion rate is by limiting your offer to a set number of customers.

Show Why Your Offer is Unique

No matter what you're selling, you probably have competition.

Presell the Offer

Instead of having your prospect's first exposure to your product being via a sales page, you should spend a few days or a week preselling the offer.

6. Avoid Hype

If you have a great product, then you don't need to exaggerate your claims to sell a boatload.

Don't Mislead Prospects

In other words, be honest.

if you're offering a membership site, then don't hide the forced continuity.

People who should listen to this show are entrepreneurs, career coaches

Those were the words that made me stop and look at an email a little more closely. Before I saw that particular subject line I had already sent 20 or so emails into the gmail archives - without ever opening them or giving them a second thought.

But I kept looking at that particular email when I was done sorting through the junk. Why?

And they don't send emails like that every day. So I opened it.

That's the power of a good headline
Steal the headline

Most writers start with the headline. Sometimes I can work that way, but a lot of times I write my headline last and steal it from my copy.Use this simple formula

Using a number of tips to start out your headline is a great way to develop headlines for articles and special reports. People love tips and they'll read them all day long. Empathize

When someone listens to you - really listens - how do you feel?Tap Their Inner Voyeur

People love gossip. They love to read personal stories, and the gory details of people's personal lives.Split Test

No matter how well you think you know your audience, you should always, always, always split test headlines.AdwordsAlliterationRhythm and RhymeCondense and Then Condense AgainUse Yahoo Answers
People who should listen to this show are entrepreneurs, career coaches

So how did I create this connection between words and the heart and souls of the audience?

Well just like this...

1) Tell Stories

Stories are good ways to connect with your readers, because a story tends to help you form that emotional connection. It helps the reader identify with you. And a story is much more memorable than simply telling a reader what to do.

2) Create "Reader Oriented" Writing

Your readers have no doubt read plenty of articles, reports and ebooks on the same topic as the one you're writing about. However, a lot of this content is "author oriented." That means that it seems to be more about the author rather than the readers.

3) Engage the Audience

If you're writing a "how to" article, then it's easy to fall into the familiar pattern of writing a straightforward article: "This is step 1... this is step 2..."

People who should listen to this show entrepreneurs, career and executive coaches

Most money-making models take time to implement online. For example, if you intend to create and sell your own products, then you may take months creating your products, building your sales funnel and putting your marketing into place.

If you're like most working moms I know, you'd like to see faster results. You'd like to put a profit in your pocket in a matter of days - not months, right?

Step 1: Choose a Product to Promote

Your first step is to choose a profitable product. Usually, that means choosing a digital product (such as an ebook or video course or member site), since commission rates tend to be at least 50%. That means you can easily earn anywhere from $10 to hundreds of dollars for every sale you make.

Step 2: Create an Article

Your next step is to write a 800-1,000 word article that's directly related to the product you're selling. You want to provide useful yet incomplete information, so that readers need to buy the product in order to fully solve their problems.

Step 3: Craft a Click-Worthy Byline

Next, you need to create a kick butt byline (AKA author's bio) that persuades readers to click on your affiliate link.

Step 4: Circulate the Article

Finally, your last step is to get your article in front of your target market and as many of them as possible.

People who should listen to this show are entrepreneurs,career coaches

A Good Coach Guides Us

The gap between our current reality and the reality we desire always comes back to what we believe is and is not possible. A belief is just a thought that we've allowed ourselves to think over and over again. Eventually it becomes imprinted in the subconscious mind like a groove in a well-traveled road. Many of us hold very limiting and disempowering beliefs about ourselves - not because they are true, but because this way of thinking is simply what we've become accustomed to.

A good coach is one who can guide us to temporarily suspend outworn perspectives and self-sabotaging beliefs long enough to catch a glimpse of a new reality.

Coaches of Many Colors

One of the benefits of the rapidly growing popularity of coaching is that there are now dozens of philosophies and methodologies to choose from.

The First Step to a New Reality

The first powerful step to transforming any current circumstance is cultivating the willingness to see that circumstance and ourselves from a broader vantage point

People who should listen to this show are entrepreneurs

Getting noticed online (and selling lots more stuff) is a lot like the little boy in the coffee shop. You have to find a way to cut through the things that your potential customers are absorbed in and find a way to stand out in the crowd.
Emotionally connect with your customers

When you emotionally connect with your customer you will absolutely, positively get noticed.Develop trust with your customers

As you start to gain customers/followers/readers, it's super important that you gain their trust.Use Multiple Channels

A channel is NOT a business. Leverage Affiliates

If you have your own product (physical or digital), one of the most powerful things you can do is leverage affiliates to sell for you.
5. Have a strong USP

A USP is your unique selling proposition.

People who should listen to this show are entrepreneurs, career coaches

If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers? The answer is they can't.

If you do not have a mission statement, I urge you to write one immediately.

Once you do so, you will find that your customers understand you better. You will begin working only with joint venture partners who share your values. All of your employees will have a better understanding of their purpose in your organization. You will find that it is much easier to make decisions about how to run your business, including whether an advertising campaign or your marketing methods are appropriate and truly representative of you and your organization.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

Talk about my why then talk about Mobe and how they scam innocent people into buying their programs

universally accessible and useful.

Apple: Bringing the best personal computing experience to consumers around the world.

Facebook: Give the people the power to share and make the world more open and connected.

Adobe: To help people express, share, manage and collaborate on their ideas in imaginative and meaningful new ways.

Samsung: We will devote our human resources and technology to create superior products and service, thereby contributing to a better global society.

People who should listen to this show are entrepreneurs

One of the fastest, most effective ways to grow your business is by using online media ads. And if you want to do it right you need the right "recipe".

Online media ads are everywhere. They can be ads for "related content" you see at the end of an article you've read. Or they can show up on the top lines of Google searches. They can be in just about any spare space on a website.

Step 1: Start with the Right Mindset and Strategy

The first thing you have to get clear about is at the very foundation of success in the traffic buying business

Step 2: Add The Right Prospects

Once you're clear on your budget, the next thing you have to understand is who your prospect is. Who is that specific person you're trying to connect with. Whose life are you trying to make better? What are they dealing with?
Step 3: Mix in the Right Message

Once you know who you're talking to, you need to set up an ad campaign specifically for them. One that will attract them like your kids to that pan of brownies!

When I get hired by a client to help fix their ad campaigns, I always check to make sure the steps of this recipe are in place.

People who should listen to this show are entrepreneurs,

Many entrepreneurs struggle with finding just the right price for their products and services. Surprisingly, sometimes offering a product at a higher price actually brings more sales!

That means your service or product would need to be priced at $1000.

If that price feels really uncomfortable for your offer, then you will need to figure out how to get more leads. If it feels too low, then you won't have any trouble meeting your goal!

Promotion

There are so many tactics you can use to promote your product or service. You can use:
text - websites, blogs, ads, news articles, print, old-school mail, sponsorshipsvideo - found on all sorts of websites: blogs, YouTube, social mediaother media - television, radio, podcasts
A 5th P - Get Personal

A fifth "P" that you want to include in your marketing is the Personal aspect of your story.

Even big companies have stories. Just look at the catalog for LL Bean which tells the story of Leon Leonwood Bean, way back to 1911. Old LL returned from a hunting trip with cold wet feet, which gave him the idea to create a more effective outdoor boot. And the rest is history

People who should listen to this show are entrepreneurs

The fact is, I struggled early on in my business, just like everyone else. And it can be stressful - especially if you let your brain start focusing on any one of these 7 deadly thoughts that keep people failing online.
Whether or not you can make it onlineIf you'll ever be able to quit your regular job

Why it's taking so long to start making decent money

Whether or not that new thing a guru is promoting may be better than your idea

Why anyone would buy anything from you when there's so much free online

How far ahead of you others in your niche already are

Whether you should forget the whole thing

The Right Mindset

Fear of Failure

The Key to Succeeding Online

Focus is the Key

Taking the Easy Road or the Loophole

They're buying a dream, or at least trying to.

People who should listen to this show are entrepreneurs, careercoaches

The real reason you're not making the money you want to be making is not all your fault. Although after you read see this, you're going to know that it's your responsibility to take action.

Now if you really want to blame something, rather than blaming yourself, blame what I call the "Internet Marketing Mafia."

Now, I know this sounds like an old gangster movie, but there really is a group of guys who secretly meet behind closed doors to figure out some new trick to hack their way to big bucks.

The #1 Thing to Avoid to Have a Successful Online Business

Now, this might surprise you…but unless you avoid this one thing, you're in for some serious headaches, heartaches, and not making the money or having the impact you really want.

, AFOSs never finish what they start, because once they run into roadblocks or reversals (and they always do), they quit and give up and try to find the next shiny object put forth by the next IM dude.

Bottom line: AFOSs never experience the true financial success that they desire, and never have the impact and transformation they know they're capable of.

People who should listen to this show are entrepreneurs, career coaches

Imagine that you want to build your dream home.

Would you just start slapping boards together and hope a house shows up?

Here are some tips to help you find the right mentor to reduce mistakes and grow your business…

Start with Your Big Dream.

What exactly do you want to accomplish?

Ask yourself: "Who can help me get it?"

I like to answer the question "Who?" before "How?"

Answer The 2 Mentorship Questions.

There are only 2 important questions when it comes to finding the right mentor:

Are they where you want to be?
Can they actually SHOW you how to get there?
Study their students' success stories.

Does the mentor have students who they've helped?

Make a decision and go for it.

Goethe wrote: "Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it."

There will always be lots of things going on - the world is full of distractions.

So trust your gut, make your decision, and go for it.

People who should listen to this show are entrepreneurs, career coaches

To really understand why someone does what they do – what their true purpose is. To see if their purpose and mission is synergistic with mine and if it is how we can serve each other, thereby serving our prospective communities better.

People assume that their highest priority is the highest priority of the person they are trying to do business with.

The Seven Best Connecting Secrets
Cultivate your relationships: You need to project an excellent image of warmth, approachability, understanding, knowledge, empathy, and an ability to engage with anyone.Understand that "small talk" is the road to “big time”: Being able to talk to anyone about anything is a valuable skill in its own right and essential for connecting.Develop active listening skills: Connecting is not about selling, it is about listening to the other person and showing them you are truly interested in them. Allow others to open up and talk freely.Be a Giver: When you focus on helping others, the "getting" will follow. Don’t be Danny Downer: Put on a happy face at the door and smile. Don't Sell: Connecting is about building relationships with people who will be happy to tell others about who you are and what you do. Follow up with originality: Many people think that the same old email follow up is ok.
People who should listen to this show are entrepreneurs, career coaches

A colleague had asked me to revise a sales letter he’d commissioned. He called it “run of the mill.” He wanted me to “bring it to life.”

Sarah was an accomplished copywriter. If I had to rank her against her peers, I’d say she was, at that time, in the top 20%. She’d earned the right to argue with my changes, but she didn’t. The pride she had in herself had brought her so far as a writer already. In this case, at least, she wasn’t going to let false pride halt her progress.

False pride is a very common problem among copywriters — no, among every sort of writer. But when writers believe — or desperately want to believe — their writing is above reproach, they damage their careers because they can no longer benefit from learning from others.

And now we come to the second moral of this story: The only good way to improve a skill is to practice it. Reading about it is certainly helpful. Talking about it with people who are experts may work, too. But no amount of reading and talking will do nearly as much as regular, focused practice.

Human beings are designed to get better through practice. Everything we ever learn to do — from walking to talking to writing concertos — gets better through practice. Practice makes our fingers move faster, our hearts beat stronger, our brains think smarter.

here’s the program for greatness:
Have pride in yourself — enough pride to expect that at any given moment, you will do the best job you can.

Becoming the Authority in your industry, community, or marketplace takes a deliberate and systematic approach

everyone who finds success in it aims to hit a minimum of seven main focus areas, which we call the Seven Pillars of Authority Marketing.

Branding & Omnipresence

Building a brand isn’t just about your company’s brand, but your personal brand.

A commitment to creating a significant amount of high-quality content, written specifically for your target audience is the best way to craft a strong omnipresence

Getting your name and your company’s name mentioned in media is important because most people don’t believe what you say about yourself, but they will believe what others say about you.

Speaking

The best way to enforce your authority position and generate high-quality leads almost instantaneously is speaking.

Lead Generation

Marketing mastermind Dan Kennedy often talks about the difference between selling and prescribing.

Referral Marketing

If your best customers went to a cocktail party, would they brag about you to their friends? There are two types of referral marketing: client referrals and referrals from influencers

Events

The most successful businesses have tribes of customers. They create these tribes because they build relationships by engaging their clients to the highest level possible

People who should listen to this show are entrepreneurs, career coaches

leadership as something that relates only to the elite few: the CEO, the president, the general, the boss. But silly season notwithstanding, leadership happens everywhere — in our relationships and our families, our communities and our work, and in every domain of our lives.

Honesty

Whatever ethical plane you hold yourself to, when you are responsible for a team of people, its important to raise the bar even higher.

Delegate

Finessing your brand vision is essential to creating an organized and efficient business, but if you don’t learn to trust your team with that vision, you might never progress to the next stage.

Communication

Knowing what you want accomplished may seem clear in your head, but if you try to explain it to someone else and are met with a blank expression, you know there is a problem.

Positive Attitude

You want to keep your team motivated towards the continued success of the company, and keep the energy levels up

Creativity

Some decisions will not always be so clear-cut. You may be forced at times to deviate from your set course and make an on the fly decision.

Intuition

When leading a team through uncharted waters, there is no roadmap on what to do

People who should listen to this show are entrepreneurs

We learn how to communicate within a family early in our life---encouraged to speak up when we're hurting or put down through negative statements---how we deal with them determines the relationship;s we have in the future---talk about what I went through as a child and how it shaped me as an adult. (family history--how it affects their adult relationships---parents, cousins, --where they come from)---how you have to want to change and control your own life---then article on TA and Communication.

There are support groups and places to go to be with people experiencing the same issues

Family history heritage---past influence present---values change as times change---good communication is a learned skill--watch certain family shows or read romance novels father or mother know exactly what to say but that's not reality and you can say some hurtful things even if you don't mean it

Tell a little about family background—how behaviors passed from 1 generation to the next—product of the home you come from—if come from close knit family—will recreate that with spouse and children

Berne’s model is a three part ego-state model. An ego state is

“A consistent pattern of feeling and experience directly related to a corresponding consistent pattern of behaviour”.

There are three ego states in Berne’s model:
Parent,Adult,Child.

Ego states are ‘things’ not names. They are a set and related; thoughts, feelings and behaviours.

Communication between people can be from one ego state to a different one or from one ego state to the same ego state.

People who should listen to this show are therapists--people in need

If you do not have a great team, you cannot possibly have a great business. Yet many entrepreneurs do not take the time to really listen to their team. Many blame it on the widely growing virtual environment. There are more companies operating virtually now than ever before.

Easy as 1, 2, 3!

Here are the questions you must ask everyday:

1. What did you do today, and what were the results?

2. What were the problems and challenges?

3. Do you have any questions for me?

While a boss is mostly concerned with outcomes, a leader feels responsible for the process of that outcome and the people who see it out. Check out some major points that distinguish a leader from a boss:

Leaders lead rather than rule.
Leaders listen and speak rather than command.
Leaders motivate rather than terrify.
Leaders teach and learn rather than expect and ignore.
Leaders take part rather than stay aside
Leaders reprimand rather than scold or shout.
Leaders establish equal relationships.

People who should listen to this show are entrepreneurs, business coaches, career coaches

successful entrepreneurs can quickly list off the places where their audience congregates (and where they can market to them). Struggling entrepreneurs may instead start talking about the problem their product solves, or the demographic they serve.

you want to position yourself downstream. That way, they're already heading your way. They can't miss you. And they're likely to be a lot more receptive to what you have to say.

you need to market yourself as much as your product. You'll want to talk directly with people that can benefit from what you offer. You'll want to network and build contacts that can help sell your product. And you'll need to display your expertise, so that when it comes time to sell, you're the logical person your audience should buy from.

Where does your audience hang out? Consider online and offline sources. Think about local events, trade shows, conferences, web forums, social media groups, etc. Both Facebook and LinkedIn have recently made their groups easier to find and browse.

How can you provide value to these people? When you dip your toes into your audience's conversations, you don't want to talk about yourself and your product all the time. To be successful, you need to provide value in some way to people in this group.

Once people in your audience know, like, and trust you, they're more likely to want to find out about what you have to offer. That's when you can direct them to your landing pages and blog posts (with lead capture forms, of course) in order to start building an active and engaged email list where you can market your products and services.

People who should listen to this show are entrepreneurs, careercoaches

plenty of reasons to write a book. Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message.

9 reasons to write a book that should get you thinking.
A Book is an Instant Credibility Booster for You and Your Business

It's positioning and authority wrapped in a front and back cover.
) A Book Creates the Ultimate Foot in the Door Strategy

For a couple of bucks, you can mail your book to a prospect to get your foot in the door… but here's another little strategy I use to bypass the gatekeepers.

3) Use Your Book to Get Traffic, Generate Leads, and Build Your List

Getting and keeping customers is the holy grail of every business.

Books are one of the lowest cost ways to generate high-quality leads.

People who should listeen to this show are entrepreneurs

Have you ever looked around and seeing people that seem less intelligent, less talented, less honest, well and everything but they seem to be that doing better than you are?

That the speed they are retaining successes faster than you?

What they have is more Focus

There is something called the 10,000 hour rule. What that means is it takes 10 hours and hours to perfect your skill

How many of you have heard the story about how Bill Gates would sneak into the computer rooms and spend hours working on computers--- what he had was focus.

When you are passionate about something you spend hours doing it and perfect your skill.

Here is something to think about--- there is only 24 hours in a day--- how are you going to manage your time so that you become more focused on a project for you and perfect your skills is something that you are passionate about.

People should listen to the show are entrepreneurs, career coaches,

But before you go too far down any of those paths, pause a moment and ask yourself this key question: “What Business Am I Really In?”

It’s a critical question and one you need to ponder carefully. And it’s not necessarily as easy to answer as you might think. Consider what Charles Revlon had to say about his: “In the factories we make perfume, but in the stores we sell hope.”

The business you are REALLY in is “MARKETING!”

When the perfume maker becomes a marketer of fragrance; the jewelry storeowner becomes a marketer of fine jewelry; the carpet cleaner becomes a marketer of carpet cleaning services; and the chiropractor a marketer of chiropractic care, etc., he or she takes a quantum leap up in income potential.

Being in those businesses (i.e., marketing those services) was.

This attitude or view or definition of who you are and what your business REALLY is has enormous impact on how you allocate your time and energy.

it is infinitely easier to delegate the doing than the marketing in just about every business, because there are plenty of good doers who are terrible marketers, who, because of that, can be hired for cheap.

In fact — by focusing MORE on becoming an accomplished Marketer of things and/or services, you massively increase your potential for wealth and success.

People who should listen to this show are entrepreneurs

Finding good employees is like dating. It's a numbers game. Unless you're truly lucky, the first person you date doesn't end up being your spouse. Think about all the uncomfortable dates you had to endure... the many times your heart was broken... and the frogs you had to kiss... before finding "the one."

To make it much easier to get past the frogs to my ideal employees, I make sure I can clearly define three things whenever I'm looking to hire someone:

The kind of person I wantThe level of the position and, thus, the experience the person needsThe skill set required to do the job

A strong sense of urgency. A good employee is someone who understands that deadlines are made to be met and that speed is money.
A great work ethic. You want someone who shows up early and is ready to go, someone who is on time for meetings and appointments.
Intellect. Your ideal employee is someone with great ideas. Equally important is that the employee is not afraid to express those ideas.
The executer is an entry-level employee.
The manager is responsible for managing processes and/or other employees.

People who should listen to this show are entrepreneurs, career coaches

The Writer's Strategy

Traditional publishing focuses you on the first strategy, or the Writer's Strategy. With this strategy, you focus on writing a good book and rely on making money from the sale of the book. Unfortunately, most authors make very little money that way.

The Marketer's Strategy

The second strategy is the Marketer's Strategy. With this strategy, you focus on developing your book to get a quality message out to your marketplace and to attract high caliber clients and income with relatively few copies of your book.

The Investor's Strategy

The third strategy is what I call the Investor's Strategy. This is the ultimate wealth building strategy and retirement funding solution. For many entrepreneurs and professionals of all kinds. This strategy acknowledges the true wealth inside you, recognizing that what you know is probably worth a thousand times more than what you're currently doing with it.

People who should listen to this show are entrepreneurs , career coaches

It was almost 15 years ago. For $397, I had purchased a home study course on a marketing topic. It was a gigantic course and I learned a ton from it. It totally hooked me and brought me into online marketing.

So what did I do for my own first information product? Yep. I created a monster home study course and sold it for $397.

At the time, everyone else was selling digital download PDFs (this was before Kindle). You could buy PDFs and other smaller digital products for $30, $29, or $39 at the most. A $50 product was unheard of.

Use the Market to Judge

First, I learned you can use the market as a judge - as a measuring stick - but if you are operating in an unsophisticated market - from a direct response point of view - one of the easiest ways to grow your business is to raise your prices.

How to Start Your Funnel

Second - and I get asked this question all the time - I do recommend, when possible, starting your funnel with a high-priced product instead of a low-priced product.

Your Product, "Light"

So after you start with the high-priced product, what do you do next?

People who should listen to this show are entrepreneurs. career coaches, executive & business coache

The field of professional coaching has been around for many years. And while once it was viewed primarily as training for peak athletes or high-level executives, it is now highly sought after by individuals from all backgrounds who are committed to realizing their full potential for happiness and abundance in both their personal and professional lives. Today, we are likely to enlist the services of a life coach to help us define and achieve goals across a broad spectrum - from enhancing the quality of our relationships, to bolstering self-confidence, achieving greater work performance, and attaining an overall improvement in our quality of life.
Coaching is an effective approach to goal attainment and personal development

The coaching experience helped clients be more effective by teaching them how to set concrete, measurable goals made up of specific and manageable steps instead of being overwhelmed by large tasks that seemed too daunting or overwhelming to undertake

Using a collaborative effort to help the client identify and take action on creating change in his life seems to be effective based on the research results

Asking challenging questions to encourage the client to discover new ways to approach problems is a key element of effective coaching
As a certified Law of Attraction coach, my work with clients is focused around supporting them in creating a state of alignment between the inner world of their thoughts, feelings and beliefs, and the external reality they want to call into being.

People whonshould listen to this show are entrepreners, career coaches

A partner with a responsive audience needs to promote you to that group.You need to have something of value in order for that partner to promote you.

1 Get Interviewed

Drive some JV traffic to an automated webinar, you'll thank us.

2 The Teleclass Model

This is how I have generated success the fastest. Simply have a JV partner promote a teleclass or webinar that you are holding.

3 The Automated Webinar

This is one of the newer formats, but it's gaining popularity quickly

4 The Telesummit

This is like being a rock star at Lollapalooza. You get in front of a crowd of tens or hundreds of thousands of fans of your topic and give them what they want!

5 The Launch

Want to make six or seven figures in a week? The launch model is how to generate a flash flood of money into your business.

The highlight was seeing Tim Cook address the elephant in the room right away.

"We did not expect to be in this position at odds with our own government. But we believe strongly we have a responsibility to help you protect your data and protect your privacy. We owe it to our customers, and we owe it to our country. This is an issue that impacts all of us, and we will not shrink from this responsibility." — Tim Cook at the Apple launch event March 21, 2016

What do great leaders do differently?

And how can you become a great leader even if you’re an employee?

About 10 years ago, bestselling author Simon Sinek made a profound discovery that changed his entire view on the world and how he operates in it. His discovery was this:

"All the great inspiring leaders and organizations in the world, whether it’s Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And it’s the complete opposite to everyone else. All I did was codify it, and it’s probably the world’s simplest idea. I call it the golden circle."

People who should listen to the show are entrepreneurs, career coaches

Everything moves faster and faster. And everything is interconnected, companies with their customers, customers with the media, the media with customers and customers with other customers.
Create Backend Offers

Most of the world's most successful information marketers all have one thing in common: They set up sales funnels. That means they draw people in with low-priced offers and then sell more products and more expensive products to their existing customers (that's their "backend offers").Vary the Format

In addition to providing related offers to your customers, you should also vary the format of these products. You may offer products like:

Command Premium Prices

There are several ways to command premium prices for your products, including:

Create an Inbox Magazine

Now this is the true secret weapon. Because an inbox magazine is the catalyst that keeps the relationship going that allows you to easily (and successfully!) accomplish 1 - 3 above.

PS. Like I always say, there is a real difference between doing something and doing something right.

People who shouldlisten to this show are entrepreneurs

following 7 traits:

Risk Takers

entrepreneurs are high risk-takers … willing to put it all on the line for the big home run.

Lots of Confidence

"My theory is that if you look confident you can pull off anything - even if you have no clue what you're doing."

Learning Oriented

This is almost a universal trait among the most successful entrepreneurs in the world, and also among the wealthy: They crave learning.

Understands Failure is Part of the Game

According to a Bloomberg report, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

Great Networkers

Have you ever been to an event where you meet people who treat networking like a sport and just focus on getting as many business cards as possible?

Ability to Sell and Promote

To many people, the word selling implies manipulation, high-pressure tactics, cajoling, and basically, strong-arming someone to do something that they really aren't quite ready to do.

Full of Determination

If you have big goals you're truly committed go going after, the one thing I can guarantee is that you'll go through periods of major struggle and challenge.

People who should listen to this show are entrepreneurs

I am talking about quitting before knowing the outcome. I am not speaking about entrepreneurs who have a project that fails and they move on. That's actually a good thing.

I am talking about things that would enhance our lives.

I am talking about ventures that if we actually followed through on would improve our finances, our health, our relationships, and our happiness.

The Harm of Quitting

Quitting can become so automatic that you do not even realize you do it anymore. Did you know that it is actually dangerous to have a quitting habit?

What Makes Us Quit?

So why do we do we let quitting win over our happiness? There are many reasons, but the main ones are:

Kicking Quitting to the Curb!

If you have recognized yourself in any of the above, don't worry. That's right. There is good news. You can break this quitting habit and you can start today with these super effective yet easy steps

At the end of the day you just have to go for it. You will make mistakes and you may have set backs. But if you take the advice above and commit to the outcome, your next project, task or hobby is sure to be a great experience

People who should listen to this show are entrepreneurs, career coaches

Story-time with my grandfather was always an interesting tale of life growing up in Brooklyn during the 1910s and '20s. He’d tell of going over to the ballpark to watch the Yankees or of his time spent as a shoe salesman.

Before we begin, this isn’t about sitting down and writing in a diary to talk trash about the mean girl in math class. This is about a measured and specific approach to daily writing that will improve your own life along the way. It’s worked for centuries for some of the most important historical figures who’ve ever walked the planet:
Abraham LincolnBenjamin FranklinWinston ChurchillMartin Luther King, Jr.Maya AngelouOprah Winfrey
Journaling worked for this collection of super-fine scholars and historically phenomenal people, so it’s very much well-positioned to work for you, too. And none of the above who journaled would ever have their relevance called into question because they kept a “diary” of gossip. So, essentially, you no longer have an excuse.

Historical reference

Spur Creativity —

Improve Mental clarity —

Help establish and achieve goals

Pick a medium

People who should listen to this show are entrepreneurs. career coaches

As an entrepreneur, blogger, info publisher, copywriter, business owner or any other position of authority, you have to step up and voice an opinion. Not only do you have to voice your opinion, but you've also got to get other people to buy into that opinion.

Many of today's conventional online publishers and bloggers are capable of writing purely informational posts.

With the "When" and "Why" the most essential reason to make a convincing argument and try to win people over to your point of view is simple:

It's how you actually build a following.

In order to get people to listen to you, you need to take a polarizing stance. In other words, some people will see the world from the same point of view as you and become loyal followers of your work. On the other hand, other people will disagree and be turned off.

The first place to start from is your personal conviction. What do you personally believe in and equally importantly - why?

Then ask yourself - Why do other people believe what they believe?

People who should listen to this show are entrepreneurs, career coaches,

First you must define what are you selling. How does it benefit the customer? Then, distill this “big idea” down to a single, clear, sentence. Clarifying and articulating your “big idea,” or Copy Thesis™, is a crucial step.

Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM].

For example:
Any OBESE PERSON can BECOME LEAN AND FIT by following THE “FREE-FROM-FAT-FOREVER DIET,” because it USES YOUR BODY’S BUILT-IN FAT-BURNING FURNACE.
Work on your Copy Thesis until you have a rock-solid “big idea” expressed in a short, crystal-clear sentence. Then use the following framework to structure your sales message

You must adopt the same protective role as you write copy for your prospects and customers.

P.A.S.T.O.R. is an acronym that helps you plan the major sections of your copy.

“P” is for Person, Problem, and Pain.

“A” is for Aspirations.

“S” is for Story, Solution, and System.

“T” is for Transformation and Testimony.

“O” is for Offer.

“R” is for Response.

People that should listen to this show are entrepreneurs,career coaches

Getting It Just Right

One of the best ways to put yourself head and shoulders above the competition even in a crowded niche is to link yourself with key companies and influencers.

This way you can offer new products and services, increase your authority in your niche, and earn more income all at the same time.

Affiliate marketing is an excellent way to get to know the top people and companies in your industry. There are a number of affiliate marketplaces that allow you to link up with top influencers, companies and products all in one location.

The main ones for digital products are Clickbank and JV Zoo.

Trust Is a Must

However, you MUST be sure that you believe in any product you offer to your community or sell in general.

You should buy the product and test it out. You have a responsibility to make sure it lives up to and surpasses the marketing promises. Even call customer support to make sure that if someone needs help once they buy the product, they will get it.

Look for the Obvious

One other useful way to find local partners is to offer an interesting workshop or talk at your local Chamber of Commerce.

They will do all the marketing and promotion for the talk. You just need to deliver a great presentation and continue to build your reputation.

People who should listen to this show are entrepreneurs, career coaches

"I can't believe you gave them all that information! What if they actually apply it and their business beats ours?" Janie asked when we finished a meeting with one of direct competitors.

The following is an easy 10-step formula to profit from your competitors.

1) Inserts: Most of your competitors will have some sort of physical product they send to their customers.

2) Have lunch: Take your competitor to lunch. Do not start the lunch off with bombarding that person for answer.

3) Form an association: This is a great way to get together a few times a year and discuss the state of the industry you are in.

4) Start a newsletter or magazine: By starting a newsletter and/or magazine

5) Accountability partners: Use your competitors to keep you on track.

6) Joint Venture: By promoting each other's products via email you are able to make money, get new customers and leads and obtain valuable R&D.

7) Become your competitors' customer: So many entrepreneurs make the mistake of asking for complimentary to subscriptions and products.

8) Social Media: Be their PR agent on social media.

9) Conferences: Invite them to speak at your next conference.

10) Visit their office: By scheduling a trip to their office, you get to experience the culture.

If you constantly strive to give more than you get - you will come out the winner.

People who should listen to this show are entrepreneurs, career coaches

Some other problems caused by this personal bubble:
In our bubble, we’re concerned with our pleasure and comfort, and try not to be uncomfortable. This is why we don’t exercise, why we don’t only eat healthy food.This fear of being uncomfortable is also why we get anxious at the thought of meeting strangers. It hampers our social lives, our love lives.Because we don’t want to look bad, we are afraid of failing. So we don’t tackle tough things.We procrastinate because of this fear of failing, this fear of discomfort.When someone does or says something, we relate that event with how it affects us, and this can cause anger or pain or irritation.We expect people to try to give us what we want, and when they don’t, we get frustrated or angry.
Actually, pretty much all our problems are caused by this bubble.

If we can learn to get outside this personal bubble, and see things from a less self-centered approach, we can see some amazing things:
When someone says or does something, it’s not really about us — it’s about pain or fear or confusion they’re feeling, or a desire they have. Not us.When we have an urge for temporary pleasure (TV, social media, junk food, sex), we can see that this urge is a simple passing physical sensation, and not the center of the universe.We can start to see that our personal desires are actually pretty trivial, and that there’s more to life than trying to meet our pleasures and shy from our discomfort. There’s more than our little fears, including: the pain and suffering of other people, and compassion for them. Compassion for all living beings. Wanting to make the world better.
People who should listen to this show entrepreneurs, careercoaches

I'm talking about "networking." Sure, I've been hearing all about networking for years. I've even used the word myself!

But when you get down to it, networking is cold, sterile… And it seems self-serving: one person trying to form a web of contacts whose sole purpose is to do something for him.

That's not how I want to do business.

. I think of it as "What can we do for each other and each other's communities?" instead of "What can you do for me?"

When I focus on these goals, deals follow. And when a deal is made between two people (notice I did not say two businesses) who have connected - as opposed to "networked" - money usually follows.

Making a connection does require a bit more "work" than simply shoving your business card at a potential client. But the extra money you can make and the new opportunities you can open up to your community are well worth the extra effort.

There was no "Hi, how are you?" Nice to see you again." Or even "How are your children?" It was just the typical "WIIFM" approach

My first thought was - do you really think this kind of behavior is conducive to me wanting to do business with you? But what I said was, "Yes, Sue, I received the email on Thursday. I left for LA (this event) on Monday. I was planning on returning your email later in the week."

This is a wonderful example of why many people do not end up with business from networking events. They have not mastered event etiquette. Nor have they discovered the best way to make lasting connections.

People who should listen to this show are entrepreneurs, career coaches,

I just want to say here that I am actually a certified Law of Attraction Life Coach but I live in Istanbul so I’m afraid I can’t be around to help all of you but I can tell what a certified Law of Attraction Life Coach does and give some reasons to consider using the service of one.

Basically a Law of Attraction life coach helps others to achieve great relationships, health and wealth (among other things) by harnessing universal energy and applying it to their personal goals.

Basically a Law of Attraction life coach helps others to achieve great relationships, health and wealth (among other things) by harnessing universal energy and applying it to their personal goals.

I just want to say here that I am actually a certified Law of Attraction Life Coach but I live in Istanbul so I’m afraid I can’t be around to help all of you but I can tell what a certified Law of Attraction Life Coach does and give some reasons to consider using the service of one.

Basically a Law of Attraction life coach helps others to achieve great relationships, health and wealth (among other things) by harnessing universal energy and applying it to their personal goals.

LOA coaches differ from traditional life coaches in that they place more importance on your thoughts and feelings. This is very important because they have such a deep effect on your energy vibration and this has a profound effect on what you eventually create.

People who should listen to this show are entrepreneurs, career coaches

This secret is something I walked past many times on my way to something else too. I would often see it laying off to the side of the road. Partially covered with dirt, it didn’t glisten or glow like the secrets I thought I wanted

The secret is this:

The only way you get the life you want is to make small investments in your dreams, each and every day you are given to live.

Your future is not determined by luck, by flashes of brilliance or even by “who you know.” It is determined by your willingness to make small investments consistently in the direction of your dreams.

Some people call these “investments” habits.

The odd part is that humans are already “hardwired” to go after what they want. So if knowing “what you want” is a challenge for you, it probably means one of two things is true:
You haven’t done the work to “reverse” the training you’ve received. So you aren’t in touch with what you want.What you say you want is not actually what you want.
Once you know what you want, then all that’s left is a simple decision:

Will you live habits that support your journey towards what you want or ones that obstruct it?

There’s far more power in these small habits than it appears.

If you truly want to become the best possible version of yourself, then do the thing that very few people are willing to do. That thing is to commit to small habits, daily.

Everything in the universe is made up of energy; there is body energy, energy in the air, and even inanimate objects give off energy. Energy cannot be destroyed, but it can change form. Once you understand that everything is made up of energy, you recognize that you are made up of energy and emit an energetic field

Many people want to use the Law of Attraction to bring material items into their life. The Law of Attraction will works with your core beliefs. Thus, it works best when you focus on achieving harmony. When you have harmony, you will know what is truly important and can begin to manifest

Relax your mind.Meditate for 5 to 10 minutes.

Be sure about what you want and when you do decide don't doubt yourself.

Ask the Universe for it. Make your request. Send a picture of what you want to the Universe.

Write your wish down. Start with "I am so happy and grateful now that..." and finish the sentence (or paragraph) telling the Universe what it is that you want.

Feel it. Feel the way you will now after receiving your wish.

Show gratitude. Write down all the things the Universe has given you.

Trust the Universe. Imagine an alternate dimension that is almost exactly like the real world but whatever you truly desire comes true in an instant.

People who should listen to this show are entrepreneurs, career coaches

A young man in one of my seminars came up to me and said that he was working as a plumber for a large contracting firm. He made good money, but he was envious of the salespeople in his company who made more money, drove nicer cars, wore nicer clothes, and had much better lifestyles.

He had completed his training, had his journeyman’s certificate, and was at the top of his wage scale. The only way he could earn more money in his current job was by working longer hours. Instead, he wanted to get into sales

I told him that if he wanted to get into sales, it was up to him to learn how to sell — and then to do everything possible to get his boss to give him the chance to sell the company’s plumbing services. His future was up to him. But he first had to learn how to do the new and higher-paying job.

A little more than a year later, he attended another one of my seminars… and brought me up to date on his situation.

He had told his boss that he wanted to get into sales. His boss discouraged him, telling him that plumbers have very little aptitude for the skills involved in selling a service. He then asked his boss what he would have to do to prove to him that he could do it. To make a long story short, his boss helped him learn how to sell the company’s services by recommending that he study manuals and take extra courses on his own time.

He had told his boss that he wanted to get into sales. His boss discouraged him, telling him that plumbers have very little aptitude for the skills involved in selling a service. He then asked his boss what he would have to do to prove to him that he could do it. To make a long story short, his boss helped him learn how to sell the company’s services by recommending that he study manuals and take extra courses on his own time.

People who should listen to this show are entrepreneurs, career coaches,

Few entrepreneurs succeed in isolation. Business is a social game.

I’d estimate that about half of the money I’ve made in business (and in my life overall) actually came from other businesses. The other half would be directly from consumers. That includes my computer games business. For my personal development business, a lot more of my revenue has come from other businesses.

Am I saying you can’t go it alone? No. But the odds of success as a strict solopreneur who only deals with individuals are stacked against you.

Work Together

Don’t mistakenly assume that you have to figure out every piece of your business puzzle on your own. That’s a newbie mistake. You’re not going to be great at everything. But where you’re weak, someone else is strong. Work together. This benefits everyone.

Social Support in Business

It’s good to have friends you can turn to for help — not just for advice, but for doing some actual income-generating business together.

Social Support in Business

It’s good to have friends you can turn to for help — not just for advice, but for doing some actual income-generating business together.

People who should listen to this show are entrepreneurs, career coaches

If you have an online business such as an Inbox Magazine or a blog and you do not have a lead magnet, you are turning away customers by the boatload.

Even if your main business is a physical brick and mortar one such as a spa or bait store, you still need an online component and a great lead magnet.

In most cases, your lead magnet will be the first piece of content a subscriber/reader/member receives from you. This is where you need to put your best foot forward and make a great impression. This is where you show your potential customers why your business is different and better! You should think of your lead magnet as the ambassador for your business.

The More Relevant, The Better

The beautiful thing about lead magnets is that you can change them at any time to make sure they stay current and relevant. The more relevant you make it, the better it will serve your subscribers, not to mention it will increase your conversions as well.

Think how Sports Illustrated markets their magazine and customizes their lead magnets. Most people who watch Spike TV are young guys, so Sports Illustrated might emphasize their swimsuit edition and swimsuit calendar. On ESPN, people are more interested in sports, so they might offer a commemorative Super Bowl football. In the winter, they might offer a fleece pullover. Same idea, different lead magnets. They're just customizing their lead magnet for each particular market and season.

People cho should listen to this show are entrepreneurs, career coaches

In reality, cutting your marketing budget in a bad economy is the last thing you should do. This is not the time to focus less on marketing … rather the opposite. The beauty of marketing in the 21st century is that many of the marketing channels available to you are cheap, easy and fast to execute.

The cost of entry has never been lower (and I am not just talking email marketing), there has never been more niche markets available and it has never been easier with today's technology to accurately measure the impact of your marketing efforts and make educated decisions about going forward to plan cohesive multi-channeled marketing campaigns.

Smart companies that continue to grow and prosper during hard economic times understand the value of multi-channel marketing:

Create strong customer relationships. Perhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship building opportunities.

Choose efforts that help you pick the low hanging fruit. Never forget to market most often and most strongly to those loyal customers who buy from you.

Some forms of marketing don't cost you a dime. You can create online buzz about your product through social media.

Want to drum up great PR? Get to know the media. Of the many channels of marketing, public relations is one that every business should embrace.

Don't go it alone. Many small business balk at the idea of joint ventures.

If you see a company, perhaps one of your competitors advertising often and in multiple channels - chances are it is a healthy company. Study that company, is there something they are doing that you can implement.

There are four keys to our — and any — successful JV:
Making the most of other people’s poorly used customersGreat reward for doing it (money, fame, etc.)Bringing something unique to the person with whom you are doing businessHaving the skill of deal making
Other people’s poorly used customers

Bedros has a big list of over 50,000 personal trainers. I have two lists: one at Internet Independence, of 10,000 people, and another at ETR, of over 100,000 people. But neither of these audiences received the high-end, hands-on coaching they needed to build an online business.

Show Your Potential Partner the Great Reward for Doing It (money, fame, etc.)

Will you bring them more sales and new customers? Can you show them how to maximize the value of the customers they currently have?

Bring Something Unique to the Partnership

If your potential partner can do everything that you can, they don’t need you (unless they are simply out of time or energy to take action on their ideas).

Make the Deal

This is where you must sell them on the venture. Prove the profits that are coming their way.

Advertising has always been an incredibly useful tool for businesses to generate leads.

As the internet grows, traditional advertising faces problems like:
Phone books have become obsolete.Newspaper readership has gone down. Ads may be in sections people no longer read.Ads reach people too far away to benefit a businessPeople no longer open "junk" mail, and creating a piece of lumpy mail worth opening consumes time and moneyTraditional advertising has much higher costs than online advertisingTraditional advertising takes much longer to set up than online advertising
People who should listen to this show are entrepreneurs,career coaches,

Chasing the money will never make you rich.

Working 60, 70 even 80 hours a week alone will never make you rich.

Sitting around and manifesting success will never make you rich.

However, taking deliberate, purposeful, effective action is what makes you rich: rich with inner fulfillment, rich with joy and happiness. Not to mention, it makes you rich monetarily as well.

Learning

When was the last time you learned something new? I mean brand new. So many of us are consumed with our businesses and family that we stop the learning process. The lack of learning is so bad for our business, our families and our mental health.

Earning

We have all been there. Thinking that working like a dog will make us rich and happy.

Well, how's that working out for you?

Serving

Call this category whatever you want - serving, giving, volunteering; it does not matter as long as this is the selfless you.

people

Step 1. Plan Your Campaign

This is probably the most involved step. However, if you do this right, it will definitely pay off.

Have a clear purpose and strategy

What do you want out of this campaign? Do you want more likes or followers? Do you want people to opt into your list?

How will this campaign affect your business? How may this campaign affect your business both positively and negatively?

How will this campaign affect your potential and current customers? You are building a relationship with potential customers and maintaining and improving your relationship with your current customers.

How will you engage or interest your potential and current customers? Are you offering something of value?

Types of posts

There are a wide variety of posts you can use across different social media platforms. Here are some that Sarah recommends, specifically for Facebook and Twitter. Some of these can translate over to other platforms as well.

Facebook

Twitter:

Do You Have What It Takes to Go Viral?

The most commonly shared social media are either posts that offer practical and useful information and posts or tweets that arouse emotion (positive and negative).

;

Here are seven surefire ways you can turn your content into cash...

Create Your Own Products

One of the most profitable ways to make money with content is by creating and selling your own information products.

Write Articles to Promote Affiliate Offers

The problem with making money by creating your own products is that you're solely in charge of all the customer service calls.
3. Become a Ghostwriter

If you'd rather sell your services, then you'll want to consider becoming a ghostwriter who creates articles, products and content for other people. You can promote yourself by:

Join the WarriorForum.com and list your services under the "Warriors for Hire" section.

Use Your Powers of Persuasion

If you have a knack for sales and persuasion, then you can make even more money (really good money ;-) by creating sales letters, ads and other sales materials for marketers (both online and offline).

Start a Membership Site

Instead of creating a series of related products to sell, you can create a membership site that you update with content daily, weekly or monthly (depending on your niche).
6. IMag Your Way to Profits

If you really enjoy writing, then creating an Inbox Magazine is for you. That's because some of the most popular imags are those where the owner write on a regular schedule - for sure weekly, but in some cases more.

Create a Profitable Autoresponder Course

Finally, you can make money by creating a multi-part e-course that's embedded with links to affiliate offers. Then you create a squeeze page to persuade people to join your e-course and start driving traffic to this page.

Your content is your livelihood.

So whether you're using your content to pull in traffic or you're selling content to fill up your bank account with cash, your business depends on your ability to create a lot of great content.

Create a Good Outline

If you start with a good outline, then you'll stay focused because you know exactly what you need to write about. And this focus will help you write more quickly.

2) Use Speech-to-Text Technology

This as been a true life saver for so many of my private high-end clients that have great stories to tell and content to share, but just can't get started sometimes.

Get a good microphone. Your software will work better if your words sound clear as you say them into your microphone. If you prefer, you can get a headset microphone for convenience.Train the software. Yes, you will need to spend some time

training the software to recognize the way you speak (your

voice, accent, etc). So while this does take some time upfront, in the long run you'll save time once you've gone through all the training with the software.
3) Write Fast Without Editing

One reason that people often can't write very fast is because they stop and edit nearly every sentence as the go.

However, while editing is necessary, it's something you should do AFTER you've created the piece (not during the writing process).

People who should listen to this show are entrepreneurs, career coaches

No Dreams, Only Rules

The basic difference between a closed system and an open one is how it reacts to change. A closed system tries to remain static. It’s rigid and follows the same rules even though they are no longer appropriate. There is no flow of information, so people don’t share thoughts, interests, or dreams. Thus, no new ideas come into the system to keep it fresh and vibrant.

It’s like living in a house with all the windows and doors boarded up. It’s stifling inside. People can’t flourish — they can only exist because the family culture doesn’t support the natural changes that occur as kids grow older and mature into the people they are intended to be.

Looking for Opportunities

In contrast, an open family system looks for opportunities to meet each new reality that comes along and to make changes to accommodate them.

Healthy families dream together about what they want to create in the future. They talk about plans for individual family members and for the family as a whole. They strategize about how they will meet their goals and they look to the future with open arms.

People Are Celebrated

A few years ago, Sherri confided in me that her daughter had just told her she was a lesbian. It was difficult for her and her husband at first. They hadn’t been expecting that news.

Relationships Are Nurtured

In a healthy family system, relationships are strong. Open families welcome spouses into the nuclear family and make them feel valued and important. They know it is essential to incorporate new members into their culture and to give them time to assimilwhoate their ways.

People who should listen to this show are entrepreneurs, career

FREEDOM. We all want it yet most of us struggle to really achieve it.

Why is that?

Generating leads and converting them into lifelong raving fans which I call the "FREEDOM Formula."

Find

The F in FREEDOM, stands for finding the right customers and prospects.

Register

This refers to getting them to register to receive more information from you.

Engage

Now once you've gotten them to register, the first E in FREEDOM stands for engaging them in a conversation.

Enroll

Once you've established a relationship and have built some rapport, you then want to enroll them in your offer, so that's the second E - Enrolling them in your offer, your course, your training, your event or a consultation.

Deliver

Delivering an amazing experience primarily involves good communication so that they know what to expect, what they're going to get and when and how it will be delivered.
Offer More

If they have an amazing experience, and they get the results that you promised them, then they're going to be more likely to buy from you a second time, and a third time, etc.

Maintain

Finally, the M in FREEDOM stands for maintaining customers for life.

People who should listen to this show are entrepreneurs, career coaches

The Ugly Sisters

So - is this what you really want? Because to succeed in it, you've got to want it all. Whatever it comes with. Not just the result. If you want Cinderella, you've got to go through the ugly sisters first. It's just the way it is.

The Midnight Ball

Problem is, (and this should come as news to no one) security gets comfortable. Easy to stumble into - daily routine, job, monthly pay check. Easier certainly than thinking of what an alternative could be. Especially when all is going well.

Throughout my working life, there's been this underlying yearning, this desire, this urge if you will, to start up on my own; to be, as so eloquently put in Invictus, the master of my own destiny.

People who are entrepreneurs, career coaches

Idea Brainstorming Made Easy

To help get you started, answer the following questions:

What are my hobbies and interests?
What are some of my life experiences and achievements?
What problems, big or small, have I solved in my life?

Your Life Experiences are Worth Big Money

When you think about your life experiences and achievements, don’t overlook anything. No matter how simple or obvious you may think it might be it constitutes as a worthy experience. Did you raise children, start a business, stay married for 50 years, plan your own wedding, learn a complicated software program, home school your kids, or fly airplanes?

Turn the Negative into a Positive

Often times when people have been beaten down by life they may feel negative and say, “What? Are you kidding me? I don’t have time for hobbies and interests. Life experience? Achievements? I haven’t been able to do anything and that’s why I’m so frustrated. Problems big or small? I’ve got problems, but I haven’t solved them.”

Ultimately, most businesses are about someone else, so it doesn’t always have to be about you too. When this lady started thinking about her friend, Cindy, she started thinking, “You know what? I’ve done something like that as well!”

People who should listen to this show are entrepreneurs

If you've ever wondered about the power of a well-executed product launch, just look at the way Apple introduces it's new products. They have a carefully engineered process that build momentum over several months… and it ends with crowds lined up outside their stores, salivating over the next iWhatever.

Step 1: Turn Your Marketing into an Event

OK, the first mistake most people make is they don't actually plan their launch.

Step 2: Use a Prelaunch Sequence to Build Anticipation

Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days.

Step 3: Leverage the Power of Conversation

Conversations are a lot more interesting than monologues.

Step 4: Tap into Joint Venture Partners

One of the fastest ways to turbocharge your business is to tap into the power of "other people's lists"…

Step 5: Opening and Closing Your Launch

Of course, the whole point of your launch is to make sales. Your prelaunch content leads into the "open cart"… which is when you open your shopping cart up for orders.

People who should listen to this show are entrepreneurs

Has your boss, or another co-worker ever yelled at you? How did you feel? What did you do about it? Perhaps it made you feel angry, frustrated and upset and you kept it inside. Or perhaps you complained to Human Resources or some higher authority within your company. Or did you yell back, or walk away or even quit your job?

These may seem like the only options available to you and, if you're anything like most of the people I work with, you will have felt powerless and kept everything to yourself, resulting in feelings of stress, anxiety and frustration that lead to physical pain.

Step 1 - It's Really Not About You

The first step is to recognize that when someone yells at you or makes you feel bad, it's because their own insecurities are coming up.

Step 2 - Ask Yourself These Questions

The second step is to ask yourself some questions:

What it is that you need to learn about yourself from this situation?Why have you attracted this particular situation into your life?How is this person making you feel?What insecurities and fears has this person triggered in you?

Turning the focus away from the other person and their behavior in this way helps you to take your power back and stop feeling like a victim.

(look up article Bullying in the workplace)

Building a business is like building a house.

There are a lot of moving parts. There are many things that have to get done. Things have to get done in a certain order. And things never seem to go as planned.

But let's imagine that in spite of all those obstacles, you decide that you still want to do it.

The great part about building your business, however, is that when you follow what I call a "Leveraged Ascension Plan", you can actually live in your house as you build it.

For example, I teach my clients about the concept of Leverage, which means "using what you HAVE to get what you WANT."

You have the time you have.

You have the money you have.

You have the resources you have.

You have the knowledge you have.

But guess what? Someone knows how to fix your problem.

Find that someone who's helped other people solve the same problem you're facing. Seek them out and hire them or take a course from them.

The bottom line is, you don't have to work so hard on your business in order to have the house you really want.

After all your hard work, you don't have to end up with a house that's drafty.

Find a mentor, get a plan, and take inspired action!

People who should listen to this show are entrepreneurs, career coaches

Just think about it for a moment. If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers? The answer is they can't.

If you do not have a mission statement, I urge you to write one immediately.

Once you do so, you will find that your customers understand you better. You will begin working only with joint venture partners who share your values. All of your employees will have a better understanding of their purpose in your organization. You will find that it is much easier to make decisions about how to run your business, including whether an advertising campaign or your marketing methods are appropriate and truly representative of you and your organization.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

Once you have your mission statement laid out, you can turn to it for help guiding your company's actions, laying out its primary goals, offering direction, and directing decision-making.

After your mission statement is finalized and written, post it a spot where everyone who walks into your office or visits your website can see it.

writing a mission statement is not enough. What matters is living it on a daily basis.

Use it as a tool to help you make decisions about your business - from which companies you partner with, to which products you design. to how you communicate with your clients.

People who should listen to this show are entrepreneurs, career coaches,

With the Internet and social media, it's easier than ever to engage with millions of potential fans around the world and make great money helping them to lead better lives with your products and services.

Handled right, not only will you gain a loyal and enthusiastic following, but you'll have a blast running your business, more leverage to make a difference in the world and you'll attract customers who will happily buy from you again and again.

Here are 7 ways to create raving fans that love you. (And I'll bet you'll wind up loving them too!)

Focus More On What You Can Give Than Get

Here's the deal. Since the economy took a tumble, our BS meters are dialed up to the highest frequency. We instantly feel whether or not someone's a giver or taker.

Get Over Wanting Everyone To Like You

When you try to get everyone to like, you inevitably water down your message, create standard (a.k.a boring) products and lose impact.

Get Your Peeps On Your List

Having a legion of blog readers, Twitter followers or Facebook fans is truly awesome, but never underestimate the importance of getting your peeps on your mailing list.

Create and Share Amazing Content Regularly

One of the simplest methods to create raving fans that freaking love you is to create and share cool and valuable content on a regular basis.

Make It Easy To Share Your Awesomeness

When people like what they see, they'll want to spread the word. And word of mouth marketing is one of the most powerful, lucrative kinds of marketing on the planet!

People who should listen to this show are people in social media, entrepreneurs

As an entrepreneur or business person, it is your job to stay focused and always continue to improve your strategic business plan.

The basic strategic variables for consideration as you make a plan for the future are products, services, customers, markets, finances, people, technology, and production capability.

These are areas of your business that you may continue as before or change, depending on your strategic goals.

1) Products and Services

What exactly are the products and services that you are planning to offer?

2) Finances

How much money do you have, and how much money will you need to achieve and sustain financial profitability?

3) Customers

Who is your ideal customer, your perfect customer?

4) Markets

What markets are you going to enter? How are you going to penetrate these markets? Are you going after geographic markets, horizontal markets, or vertical markets? Who are your competitors in these markets? How do you need to advertise, promote, sell and otherwise penetrate these markets?

5) People

Who are the key people you will need in terms of skills, abilities, and proven competence? Where and how will you get and keep these people?

6) Technology

What sort of technology will you require to build and operate your business? Is your current technology sufficient and satisfactory in light of the rapid changes in technology that you competitors are adapting?

7) Production Capability

Finally, what is your production capability?

8) Set Clear Goals

People who need to listen to this show are entrepreneurs, career coaches

Do you want to start your own business? Ready to join the ranks of famous entrepreneurs? Entrepreneurs who set their own hours, make the amount of money they desire, and spend more time with their family. Entrepreneurs who make their dreams and their vision come true on every level.

Many times these dreams go beyond what most people think. These dreams include philanthropic endeavors - such as starting and running a foundation for childhood cancer.

As a matter of fact, most of the SUCCESSFUL entrepreneurs I know have started or contributed to a major philanthropic organization simply because they can.

Step 1) Give Yourself a Time-out: That's right -- everyday for the next week find a spot where you can hide out from the phone, email, the kids, the staff, even your spouse. Take 10 minutes of completely uninterrupted time. Now close your eyes and just breathe. This time will rejuvenate you and provide the clarity you need.

Step 2) Get Your Brag On: As a working mom, it's so easy to appreciate and take pleasure in the accomplishments of your children, your husband, your friends and colleagues. \

Step 3) Your Mental Pick Me-Up: Later that same day, escape for time-out #2. It could be before you leave the office or, if you work out of your home, before the kids come home from school. You could even schedule your second time-out in the evening when the kids are in bed. But you must give yourself quiet space for 15 minutes and do the following:

People who should listen to this show are entrepreneurs, career coaches

I'm talking about good people to help build, run, and grow your business.

The thing is, it's not all that easy to find good people. All the really smart businesspeople I know are constantly looking for superstar employees.

Finding good employees is like dating. It's a numbers game. Unless you're truly lucky, the first person you date doesn't end up being your spouse. Think about all the uncomfortable dates you had to endure... the many times your heart was broken... and the frogs you had to kiss... before finding "the one."

Finding the right employees is no different. You are going to have to kiss a few frogs before finding the superstars who can help your business grow. And if you are not prepared to do that, you will have a staff full of mediocre employees... or continuous turnover. Neither of these things is good for your customers, your one or two good employees, your reputation, or your bottom line.

Knowing the Characteristics of Your Ideal Employee

Regardless of the actual position you're filling or the skill set the employee needs to have, everyone you hire should have three important traits:

Defining the Position You're Trying to Fill

In addition to knowing the kind of person you're looking for, you need to have a very good understanding of the position - and of the experience necessary to do the job properly.

People who should listen to this show are entrepreneurs, career coaches

Two Heads Are Better Than One

Basically, you want to identify two categories of competition: direct and indirect competitors.

Same Market - Different Product

While direct competitors are trying to reach the same market, an indirect competitor is somebody who is selling something different but targeting the same market. If you're targeting folks with back pain, an indirect competitor might be yoga lovers. They are selling something different to your same customers.

Collaboration is Key

A great way to take advantage of both direct and indirect competitors is to invite them as expert panelists. If somebody sells something totally different than what you would ever think about selling, they can make a great advertiser. So someone could be a panelist, an advertiser, or both.

Also, if you are really ready to start your own on-line business, I encourage you to pick up a copy of my book, Reinventing the Entrepreneur. It will help jumpstart your personal and financial freedom!

People who should listen to this show are entrepreneurs, career coaches

Keep in mind is that DRM is not branding. The end goals of direct response marketing and brand marketing are entirely different. DRM wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.

What Is Multi-Channel Marketing (MCM)?

Multi-channel marketing is simply offering customers more than one way to buy.

Question #1: Do you think an 80-year-old grandmother in Stanford, Connecticut, who has a passion for gardening buys through the same channel as a 21-year-old man who loves to surf in Venice Beach, California?

Question #2: Do you think they are both good prospects for, or have responded to, a multi-channel marketing campaign?

how important it is to market your products through multiple channels. Different people respond to advertising in different ways. And very often your customers or potential customers need to see offers more than once before they make the decision to buy.

More Channels = More Money

A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.

People who should listen to this show are entrepreneurs, careercoaches, marketing experts

careful structuring of my presentations that lead people to want to buy without having to resort to the high-pressure, cheesy sales tactics employed by so many platform salespeople.

(Don’t make the mistake of thinking what I’m going to share with you is just about platform selling. It applies to virtually all types of sales situations.)

Step #1: Preconditioning through commitment

You’ve probably been subjected to a platform salesperson asking you the most insane questions to elicit a positive response. For example, he jumps on stage and says, “How many of you want to make a lot of money?!!!”

Step #2: Setting up desire.

I want to sell people what they want. It’s a heck of a lot easier than trying to convince them they need something. The cool thing is you can create desire in your prospects in very subtle ways.

Step #3: The “recall” close

When I got to the part of the bootcamp where I made the actual product offering, I use the “commitments” the audience made in step #1 and the desire for the product I created in “step 2″ to compel many of the audience members to invest.

People who should listen to this show are entrepreneurs, career coaches

If your company's only source of revenue comes from selling real-time services offered to your clients, you're missing out on several profit streams and actually under-serving your customer base and the marketplace.

Why Selling Just Your Services Is No Longer Enough

You'll often hear us discuss the importance of generating leads by offering a free Lead Magnet to build your email list of subscribers.

A free resource guide, checklist, video, or special report is a great first step in building your relationship with a potential customer.

Deliver Your Content Via A Membership Site

Your business will also benefit by how you deliver your digital products and leveraged programs to your customers.

It's not enough to simply bring buyers back from your shopping cart and hand them a file to download. Sometimes downloads don't work or aren't compatible with a customer's operating system.

1 Generate Consistent, Recurring Revenue

2 Elevate Your Business with a Membership Ladder

3 Increase the Lifetime Value of a Customer by Selling Related Products

People who should listen to this show are entrepreneurs, career coaches

So let's explore that first since self-esteem is an important element of success, as well as an integral component of self-empowerment.

The Connection Between Empowerment and Self-Esteem

Without a belief in yourself, it is nearly impossible to accomplish your goals.

What Is Self-Esteem?

Many people feel like they intuitively know what self-esteem is. They know when they have it and when they don't.

What Is Self-Empowerment?

To be self-empowered means that you have the inner strength to do something that you believe to be in your best interests.

The Self-Empowerment Paradox

What do you think of when you think about self-empowerment?

The Five Pillars of Self-Empowerment

Self-empowerment is a broader concept that encompasses all areas of a person's life, from the physical to the spiritual. Let's explore them now:

1. Physical Empowerment:

2. Emotional and mental empowerment:
3. Professional Empowerment:

4. Financial Empowerment:

5. Spiritual Empowerment:

People who should listen to this show are entrepreneurs, career coaches

And most business owners who have reached a certain level employ a person to shield them from general inquires which are not worthy of their time.

The unflattering nickname for these people is a "gatekeeper".

Most gatekeepers are very good at what they do and it can be a battle to get through their defenses.

1. Don't waste too much time on anybody who isn't the key decision maker

2. Be polite and do your best to make them like you

3. Send both the gatekeeper and the key decision maker (if you know who that is) a nice gift to get on their good side.

4. Listen more than you speak

5. Learn the gatekeeper's name

6. Be as specific as possible, get to the point, and have a clear purpose

7. Don't take "no" for an answer

8. Don't apologize for anything or show uncertainty or weakness

9. Call before or after office hours

People who should listen to this show are entrepreneurs, career coaches

The following is from John A. Allison’s introduction to, The Leadership Crisis And The Free Market Cure:

“There is a set of ethical principles that is consistent with the laws of nature and the nature of humans that is the foundation for individual success and happiness. These same principles are applicable to organizations and to society.”

“The ultimate goal in life is to achieve happiness {in terms of} a life well- lived.” … “In this overall context, this is a book about leadership in the pursuit of happiness, at the individual, organization, and societal level.

“The foundation for this concept is self-leadership, which is essential for organizational leadership. Most failures of leadership are failures of self-leadership. And, most organizational failures are caused by failed leadership.”

Most recently CEO of the highly-regarded libertarian think tank, Cato Institute, Allison approaches life and leadership from a very practical, logical, and rational viewpoint. He also approaches his relationships with employees and customers with an extremely benevolent, win/win mindset (as he referred to it, “getting better together”) always at the forefront.

Like the vast majority of ultra-successful people I’ve known and in this case, studied (I’ve been a fan for quite a while), he understands happiness is the ultimate goal; financial success is just one aspect of overall success and happiness. And, all leadership begins with self-leadership; mastering ourselves and our character traits.

“The goal should be to train your emotions so they automatically support the conclusions that your rational mind determined.”

People who should listen to this show are entrepreneurs

Break out of your established patterns, illuminate your life with imagination, and look at your world in whole new ways. These 7 steps are sure to get your creative juices flowing!

1. Seek Variety

"Creativity involves breaking out of established patterns

in order to look at things in a different way."

2. Pick up a pen (or whatever your tool is)

"You can't try to do things. You simply must do things."

3. Express (and accept) yourself!

"Another word for creativity is courage."

Get it all out

"Sometimes you've got to let everything go - purge yourself.

If you are unhappy with anything,

whatever is bringing you down, get rid of it.

Because you'll find that when you're free

your true creativity - your true self - comes out."

Use your body

"Emotion comes from motion."

Turn on the tunes

"Music and rhythm find their way into the secret place of the soul."

"If you have nothing to create, create yourself."

"Our imagination flies.

People who should listen to this show entrepreneurs, career coaches,

in business you have to know your numbers. And who's better at numbers than the US Census Bureau?

Still you ask - what does this have to do with your business?

Well, first understand that you're not alone. Lots of other people have their own businesses too. All shapes and sizes. Loads and loads of them.

If you look at the data that the Census provides - and I don't care if you're in the U.S., or not, this info applies - you'll see some startling info:

There are 22,491,080 Solopreneurs in the US.They average 70 hours a week working.

So what do they get from all that effort?

They average $45,687.79 in annual revenue…

90% make less than $100,000 per year.

Stunned? Shocked? Crying out loud? It's ok, I can totally relate.

Businesses that have between 1 and 20 employees (there are 5,217,507 of them in the US) average 180 hours of work done per week.

Yes, that's right - not much more than double the hours the Solopreneur puts in.

And the kicker?

These businesses average $457,205.35 in annual revenue.

Because business today requires more than one person - and more than that, the MORE people you can tap into, the better off you are.

Want proof?

The companies that have over 20 employees (2,179,121 of them) average a whopping over $13 million annually.

So the more people you can tap into on a cost effective basis, the better off your business is going to be.

People who should listen to the show are entrepreneurs, career coaches,

"You need to start publishing what you know about direct marketing. You will earn more money publishing what you know, than anything else you can do in marketing."

When I heard her tell me this, I made a mental note of it but didn't know anything about the publishing industry.

Learning direct response has been one of the most life changing things that has ever happen to me and I will always be grateful for Carol Scovotti's enthusiasm for direct marketing and being so willing to share her experience and knowledge with me.

This led me on a 10 year quest of learning about the publishing industry, while I primarily ran my marketing business and my own retail stores.

I started following the success of many magazine publishers from all different niches and products.

Books - even today, publishing a book leads to instant authority status on the topic and there are so many ways to monetize a book other than just selling the book.
Magazines - are quite frankly one of the most lucrative business models.
Paid Newsletters & Membership Sites - are similar to magazines and scalable, they build a loyal following of customers that are interested in purchasing similar products that are related.
Information Products - are ways to monetize and leverage what you know. They can be about business, hobbies, challenges that you have overcome in your life, or related to specific niches, like raising a family, gardening, training your dog, or even how to play a harmonica. Almost everything you know can be leveraged into an information product to help people.

People who should listen to this show are entrepreneurs, coaches, speakers

You see, most people quit what they start. It's a fact, a hard cold one that 75% of people quit the new projects they start. Think about how many projects, tasks, hobbies have you started and quit?

Now before we continue, let's be very clear. I am talking about quitting before knowing the outcome. I am not speaking about entrepreneurs who have a project that fails and they move on. That's actually a good thing.

I am talking about things that would enhance our lives. Things that if we actually followed through on would improve our finances, our health, our relationships, and our happiness.

The Harm of Quitting

Quitting can become so automatic that you do not even realize you do it anymore. Did you know that it is actually dangerous to have a quitting habit?

Yup, every time you quit you potentially:
Damage your self esteemSet a bad example for your childrenRuin business dealsDestroy friendshipsImpair your health
Kicking Quitting to the Curb!

If you have recognized yourself in any of the above, don't worry. That's right. There is good news. You can break this quitting habit

People who should listen to this show are entrepreneurs, career coaches

— I got work done, but I also researched a bunch of newish personal interests (mostly programming and cycling), played an iPhone trivia game with my kids, read a bunch of online articles, and did very little of the writing I’d planned.

Digital distractions have also pulled me from reading and meditation in the last week. I think they plague all of us to varying extents.

Recognizing When it Happens

One of the insidious things about the distraction habit is we often don’t even realize it’s happening. It sneaks up on us, like old age, and before we know it we’re addicted and powerless.

See What’s Going On

Once you’re aware of the distractions and urges, you can start to examine the causes.

Taking Action

So you’re building an awareness, and you’ve examined your causes. If you haven’t yet, take a few minutes to walk around your office or house, or better yet get outside, and contemplate these things.

Considering What’s Important

What’s truly important to you? Social media? News? What everyone else is doing all the time? Games?

People who should listen to this show are entrepreneurs, career coaches

When we look at people who have made a name for themselves and have accumulated an abundance of wealth, we should ask ourselves...

"What are they doing differently that makes them so rich?"

Some people might say that they were born with certain talents. This may be true, but that's really just one small piece of the puzzle.

In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.

1.) Get Specific

2.) Act On Your Goals

3.) Know exactly how far you have left to go.

4.)Be a realistic optimist.

5.) Focus on growing, rather than being good.

6.) Have grit.

7.) Building your willpower muscle.

8.) Don't tempt fate.

9.) Focus on what you will do, not what you won't do.

Remember, successful people do things in a certain type of way.

By starting to do things in this certain way, success is guaranteed!

People who should listen to this show are entrepreneurs, careercoaches,

The ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, and we’ve found that 90% of top performers are skilled at managing their emotions in times of stress in order to remain calm and in control

.Research from the University of California, Berkeley, reveals an upside to experiencing moderate levels of stress. But it also reinforces how important it is to keep stress under control. The study, led by post-doctoral fellow Elizabeth Kirby, found that the onset of stress entices the brain into growing new cells responsible for improved memory. However, this effect is only seen when stress is intermittent. As soon as the stress continues beyond a few moments into a prolonged state, it suppresses the brain’s ability to develop new cells.

Besides increasing your risk of heart disease, depression, and obesity, stress decreases your cognitive performance. Fortunately, though, unless a lion is chasing you, the bulk of your stress is subjective and under your control. Top performers have well-honed coping strategies that they employ under stressful circumstances. This lowers their stress levels regardless of what’s happening in their environment, ensuring that the stress they experience is intermittent and not prolonged.

People who should listen to this show are entrepreneurs, career coaches,

Our Beliefs Inspire Action

As a Law of Attraction coach who has been supporting people for well over a decade in manifesting their desires in all aspects of life, I have come to understand that our beliefs are what determine whether we take the path of action or the path of resignation.

Coaches Listen from Possibility

As a coach, it's my job to listen intently to my clients - not through the filter of their limiting beliefs, but rather from a space of unlimited possibility. Listening from possibility rather than limitation unfolds a quality of conversation that is vastly different than those we have in our everyday lives. Whereas friends and loved ones may unwittingly conspire with our disempowering point of view - or even add more fuel to the fire by sharing similar experiences from their own past - as coaches, we train ourselves to remain neutral by getting out of our own way.
Coaches Get Out of the Way

From that day on, the only "preparation" I do before each session is to connect with the broader, wiser, and more expanded part of myself, and to consciously invite it to come through me and provide whatever information is needed to create a shift in consciousness.

People who should listen to thhis show are entrepreneurs, career coaches

How do I know what things to say and in what order to say them in my marketing funnel?

It's a question I'm asked at least once a week.

And, while I can't give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to think about the construction of your marketing funnel message.

As a fan of real crime stories and high-profile court cases, I've always enjoyed watching a good prosecutor in action.

Seeing how, from the beginning, they methodically lay-out a cogent and persuasive argument of guilt is just a beautiful thing. One block at a time, in logical order, with proof upon proof, building an undeniable case against the defendant. In the end leaving the jury with no other plausible position to take other than one of guilty.

If we boil down the essence of an effective message within a marketing funnel we'll find something very similar: an undeniable logical and emotional argument established by a string of assertions and claims each backed by a preponderance of proof.

In other words, laying out the message of your marketing funnel is very similar to what a prosecutor does when laying out the message of their case.

People who should listen should listen to this show entrepreneurs, solopreneurs, career coaches

. Those who make wealth know that it comes about by application of simple rules and principles. Those who don’t make wealth don’t know about these simple things, and so they assume that wealth is a result of luck or pure chance or something just as superstitious or silly.

Anthony Robbins is one of the top success coaches in the world, having coached star sports players, heads of states and Fortune 500 executives. In his Get The Edge program, he listed down 12 specific reasons he has come to observe to be the leading causes for most people’s lack of wealth

They never decide and really define, very specifically, what wealth means for them.
They make wealth a moving target instead of a fixed one
They define it in a way that seems unreachable.
They never start.
They never make it a must.
They don’t have a realistic plan.
If they have a realistic plan, they never follow through on the plan.
They give responsibility to others (“experts”) instead of to themselv9. They give up when they face challenges.
They fail to conduct their lives as a business; they never ensure that they make a profit year by year.
They allow other people’s ideas to affect their decisions unreasonably.
They don't get quality coaching

Entrepreneurs should listen to this show

was every one acted the same: They gave their complete and undivided attention.

It didn’t matter who was in the room. If someone was talking, they were listening. They weren’t distracted, checking email or text messages on their cell phones.

Today, you’ll discover a simple four-step formula for overcoming a short attention span. It even works for teenagers.

These findings should come as no surprise. According to a study by app maker Locket, the average person unlocks his or her phone 110 times each day. Another study found the average time spent using a smartphone per day nearly doubled between 2011 and 2013, from 98 minutes to 195 minutes.

To put that into perspective, if you spend just 90 minutes per day using your cell phone that is equal to 23 days a year, which is 3.9 years of your life spent staring at a screen

How Can We Fix This

You can’t change the people around you, but you can change your behaviors. What follows is a four-step formula you can use time-and-time again to fix any bad habit in your life.

The idea is not my own. New York Times bestselling author Charles Duhigg in his book The Power of Habit popularized it. Duhigg explains that all habits follow three steps: Cue, Routine, and Reward. These form a feedback loop that influence our daily behaviors.

People whol should listen to this show are entrepreneurs, career coaches

Buying traffic to your website is most effective for getting customers if your copy is good enough to make the numbers work.

The second best way is to work with affiliates and provide them email copy with a great subject line (so it gets lots of opens) and curiosity that gets them to click over to your sales page.

Other than those two methods, nothing works nearly as well.

Guest blogging is generally a big waste of time unless the website gets a LOT of traffic (thousands of views per day). It’s much better to use email marketing or paid advertising than to hope for a miracle from guest blogging.

John, great question. The top 5 things you need are:

1) A great offer

2) A great sales system

3) A great traffic source (could be affiliates, that’s easiest)

4) A great back-end set of products to continue to add value to customers

and get more profit to invest in building the front end

5) Eventually a great team to support you.

After sending my answer to John, I asked my business partner, Matt Smith, if I was missing anything.

People who should listen to this show are entrepreneurs,

amazing how many reasons there are for a list owner to promote you. And the great thing about this for you is that they just need one reason. Read through the list below and see if you can identify some great reasons you can give business owners to promote you!

Because they want to feel good about recommending a great resource.
Because they want to generate passive income.
Because they want to feature an expert on a topic they don't teach themselves.
Because they like you and want to support you.
Because they really like your product or project.
Because you have a great energy and are easy to work with.
Because you purchased their product or joined their program.
Because you promoted their product or program.
Because a mutual friend recommended you to them.

there are so many ways to get the attention of and commitment of a business owner to share you with their audience. The great thing about this for you is that they just need ONE good reason to shoot out a quick email (or several) to their list. Best of luck to you as you approach and get promotional support from your colleagues, peers and competitors!

People that should listen to this show are entrepreneurs, career coaches

There's just too much information and too many experts out there, frequently offering conflicting advice. It can be really confusing and create a lot of skepticism in your prospects' minds.

That's why you want to do EVERYTHING you can to get people to know, like, and trust you!

One way to do this is by creating and sharing educational content, such as a newsletter, articles, books, videos, and teleseminars. It takes time to develop great content, but it will position you as an expert in your field and will make people see you as a trusted teacher and mentor.

Joint Ventures Work

Here are the 4 biggest reasons joint venture partnerships work so well and quickly turn strangers or skeptics into paying clients

How to Approach Partners

But this is just not the case. Here are the 4 secrets on how to approach potential JV partners and get the support of movers and shakers in your industry, even if you're just starting out

People who should listen to this show are entrepreneurs, business owners

By highlighting one’s personal brand, or all of the aspects that make an individual unique, candidates can stand out from the pack and really get employers to notice them.

Personal branding gives candidates the power to define themselves and make an impression that might be even more memorable than a standout cover letter. When building a personal brand, students should spend time self-reflecting and considering how others view them, especially online. Experts suggest that a few of the ways that candidates can impress potential future employers are creating a LinkedIn account, cleaning up personal social media profiles and making business cards. Even physical appearance and style can be made to work in one’s favor by aligning it with your brand.

1. Reflect on who you are and what you have to offer.

A personal brand needs to be first and foremost personal.

Build a personal website.

Once you’ve established what you want from your personal brand, the next step is to make it available to the world online.

Clean up your social media accounts to establish a more professional online presence.

When building a personal brand, not all publicity is good publicity

People who listen to this show are entrepreneurs, career coaches,

As a serial Entrepreneur, I’m regularly evaluating new business ideas. Whether these ideas involve launching a new company or adding a new product line to an existing company, I tend to evaluate the opportunity based upon six specific criteria.

Criteria #1: Can I clearly define the market and direct my advertising efforts to target the prospects with laser-like precision?

Criteria #2: Does the idea solve a real problem?

Back in 2010, venture capitalists dumped $1.67 billion into social media companies. I don’t have any major objection to social media companies, but I have a hard time seeing how most of these companies solve any real problem

Criteria #3: Is it scalable?

Criteria #4: Is there a special advantage I can leverage?

Criteria #5: Does it fit within my core objectives?

Criteria #6: Can I build an immediate feedback loop by defining and watching key numbers?

People who should listen to this show are entrepreneurs,

Big dreams. Goals. Resolutions. Even the most cynical amongst us sets one or two in the back of our mind at this time of year. I don’t blame you. Each year I would sit down and create a laundry list of goals and milestones that I wanted to achieve in the upcoming fresh calendar year. I still do, although I narrow my goal setting down to just 4 big goals, one in each of Mark Ford’s top categories: Health, Wealth, Social Self, and Personal Enrichment.

There are many books that can help you with goal setting. I’ve written one myself that is available on Kindle for less than a dollar. There are countless books promising great inspiration and motivation to keep you going through the year. And some help. For business goals, I can’t recommend The Secrets of the Rockefeller Habits enough. If you’re serious about building a 7-figure business and a cohesive team, you need to read it. But there’s one book that has nothing to do with business or goal setting or motivation that you need to read. It is the foundation of my success because it reminds me, at all

The first is that, physically, we can all handle a lot more than we think. The second is that, mentally, your attitude determines not only your success, but also your well-being. You will find this a surprise book recommendation for motivation, but it inspires me everyday, whether I have to go walk the dog in the rain or whether I have to glue my butt to a chair and write three one-thousand word articles over the next two hours to meet publishing deadlines.

People who need to listen to this show are entrepreneurs

One of the newest ways to market business online is social media marketing. It is actually easier than you may initially believe, particularly if you do a bit of research in advance. Take your time and read the tips below.

Before you hire any social media marketing firm, be very cautious. Many of these companies run fraudulent operations to scam inexperienced Internet marketing business owners. Some of these companies use fake YouTube, Facebook and Twitter accounts by using proxy servers with automated registration bots. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.

In order to say relevant, you must remember to stay active when participating in social media. This is because the sites are social in nature. This will increase followers and improve your social media marketing strategy. On the opposite side of the coin, when you are always putting new information on your social site and giving people something to chat about, your chance of success increases exponentially.

Your audience will want to know you are interested in what they are saying. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Let them know you are paying attention to what they are telling you

People who should listen to this show are entrepreneurs, career coaches

Believe it or not there's a "secret" that super successful people from all walks of life across many different markets, industries and countries use to push them forward and help them reach their goals.

Many of them know they're using it; they do it consciously each and every day. But, there are also thousands of others doing the exact same thing without really realizing that this powerful secret is the key to new opportunities, resources and connections in their lives.

Many famous people throughout history, from world leaders to prolific inventors, have used the power of visualization to stay motivated and focused on their goals.

"Man often becomes what he believes himself to be. If I keep on saying to myself that I cannot do a certain thing, it is possible that I may end by really becoming incapable of doing it. On the contrary, if I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning."

Humans have some interesting ways of always getting the outcome they want, or that they "think" they want deep down on the inside.

People who should listen to this show are entrepreneurs, careercoaches, psychologists,

My process is based on the more extensive Weekly Review in David Allen’s Getting Things Done system. My version is a bit shorter, but in my opinion still highly valuable and easier to emulate (as well as stick with on a regular basis).

It starts with a comprehensive inventory of projects. I keep these in Outlook Tasks tagged as “Projects – Active”. For me, a project is anything that’s more than one task. Something I can’t or won’t get done right away.

These projects cover a lot of ground. All work-related projects (for the business, for clients, for staff, etc.), all household projects, things I need to do in my personal life, etc. I use this as a safety net to keep track of all the more comprehensive things I want to get done. Oftentimes, if I come up with a project in the middle of the week that doesn’t need to be worked on right away, I’ll add it to the Project list and literally “forget about it” until the next weekly review.

Identify an immediate next steps for my task list: If it’s something I haven’t worked on yet or in awhile, I quickly identify the immediate next thing I need to do – the tactical, single next task – to move that project forward. Typcially this gets assigned to myself as a to-do later in the week. I don’t worry about whatever task comes after that. This usually gets notated once the first task is complete, or there’s next week’s review to pick it back up again.

Make a note to ask for an update on something I’m waiting for: Sometimes I’m waiting for a deliverable or update from someone else, and the weekly review helps me remember to ask for and get that more quickly

People who should listen to this show are entrepreneurs

Most people operate within a mindset that success comes one step at a time. While unspoken, the court of public opinion says that we must move systematically from our present level of achievement to the next.

Then, the thinking goes, from that stage we can begin working toward graduating to still the next higher level in the sequence—gradual progress.

You might want to compare it to multiplication instead of addition—and if performed consistently it means a perpetual upward progression in your effectiveness.

What is a Big BANG?

The Big BANG (Bold, Ambitious, NobleGoal) combines boldness, ambition, and nobility to create a monumental goal that empowers extraordinary performance. A Big BANG is…

Bold—a Big BANG requires a fearless, daring, and courageous spirit, nerves of steel, and a massive dose of self-confidence.

Ambitious—a Big BANG requires a passionate ambition for achievement. That means setting goals that are as grand in scale as they are bold in formulation.

Noble Goal—a Big BANG inspires the human spirit and challenges uncommon performance. After all, when you strive to improve the lives of others, you have a purpose worth pursuing.

People that should listen to this show are entrepreneurs, career coaches

1) Instead of chasing new opportunity all the time, focus on taking what’s already working and make it better

80% of your sales come from 20% of your efforts, so isolate the 20% and do MORE of what is WORKING. That’s why you must be tracking and reviewing analytics.

2) In today’s market you don’t need a USP, but a UCP – Unique Connection Point

How do you connect with clients in a way that is different from competitors? .

3) A BIG mistake people make is thinking untapped market is best place to go

But the fast track to success is picking busy markets where the action already is. Take a look at Nick Pineault’s recent success. You see, niche products that tap into bigger markets is where the money is. Find out what your user search behaviors are and reverse engineer offers to exploit this opportunity.

4) Mindset

A lot of what drives us to take action is when our backs are against the wall.

Adding to that is Dave Kekich, says in Kekich Credo #21:

…with their Simple Success Formula…

Of course, you might need to start at an even more basic level than that, by asking yourself these questions:

Who is Your Who?

What is your Unique Ability?

“What problem do people have and what solution am I offering?”

What info product can you create that sets you apart from all the other info products out there right now?

What niche can you dominate?

People who should listen to this show are entrepreneurs, career coaches

Finances

Do you feel frustrated by the lack of control you have with your personal finances? You’re not alone, and if you seek advice, you’ll get the help you need. Here we will take a look at ways you can be back in charge of your financial life.

Savings Account

Try to eat in the restaurants that are frequented by the local people in order to eat economically when you visit foreign countries.

TIP! Purchasing bulk lean protein allows you to conserve valuable time and money. Buying in bulk is always cheaper when you are going to use everything you purchased.

Save money by not eating at restaurants or getting take out. Only eat at restaurants on special occasions. Buying the ingredients and putting meals together at home will save one money, as well as giving one an appreciation for the effort it takes to make good tasting meals

People who need to listen to this show are entrepreneurs, career coaches, independent home workers

When you encounter a problem or frustrating situation, what questions do you ask yourself?

I used to ask the following:
Why am I so unlucky?Who can I blame?Why am I so stupid?How do I make sure I don’t look bad?Why is life so unfair?
I now realize that these aren’t useful questions. These questions caused me to focus on factors that were beyond my control. What’s more, they made me avoid taking responsibility for my choices and my life

I believe this is the key question that leads to success: What is one thing I can do right now to improve the situation?

I definitely don’t claim to be the most successful person, but I can say for certain that this question has enabled me to take plenty of productive action.

Allow me to analyze the individual words and phrases that make up the question, to explain why it’s so potent:

“… one thing…”

The question doesn’t ask you what 10 or 50 things you can do. That would be overwhelming. It asks you what one thing you can do, so you’ll feel more in control.

When you ask this question, you’ll no longer feel powerless. You’re turning your attention to what you can do, instead of what other people ought to do.

People who should listen to this show are entrepreneurs, career coaches

Do you sometimes (or always) feel like you have too much to do and too little time to do it?

Consider an email I got from a student the other day:

“… as the semester goes by, the harder it is to keep up with school. The thing is, I know I’d be able to do it if I didn’t have any extracurricular activities. I have a weekend job where I teach youths, a youth group where I currently lead social justice, and I was just asked by someone to lead prayer group.

“Right now, the only way to do everything is to sleep less and work more, but I noticed that I can’t do much when I haven’t gotten much sleep. I wanted to take care of my body as well so I’ve been sleeping normally these past few days. Now I’m behind everything again; I have two big assignments due and midterms next week.”

To this student, and to everyone else who feels this way, I’d say this: your plate is too full. You have too much going on.

The only answer, unless you want your health to decline (and that’s not good for anyone), is to start saying No. Here’s how you do it…

You have to say No to at least a couple things on your list: say No to prayer group and the youth group, so that you can say Yes to school and the job.

We have this idea that we can be great at everything, and succeed at all that we try. But we are human, and we have limits, and we have to let go of this idea of doing everything and doing it well. You’re either going to do a couple things well, or do everything poorly.

People who should listen to this show are entrepreneurs, Career coaches,

Leaders are the ones who run headfirst into the unknown.

They rush toward danger.

They put their own interests aside to protect us or to pull us into the future.

Leaders would sooner sacrifice what is theirs to save what is ours.

And they would never sacrifice what is ours to save what is theirs.

And when we feel sure they will keep us safe, we will march behind them and work tirelessly, to see their visions come to life, and proudly call ourselves their followers.

Have you ever had a leader like that?

The late Albert Bandura who pioneered social learning theory in the 60s and 70s said,

“Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” – Albert Bandura, Social Learning Theory, 1977

Whenever you think of child development or raising a child it is up to to to understand just how much their behavior influences their children.

talk about child abuse

The whole idea of having a “Unique Selling Proposition” (USP) as a service provider is quite exciting… until you actually try to create one. Technically speaking, creating a USP is actually pretty simple. Having that creation actually resonate with the marketplace, however, is much more difficult. Just because you’re the only photographer that takes wedding pictures while hopping on your left foot just isn’t going to bring the clients running now is it?

You can actually waste quite a bit of time and energy “uniquely positioning” your business in ways that no one (but you) actually cares about. It feels like you’re getting somewhere because you’re busy, but really, nothing is happening.

The Magic of The Platform

Look around at just about anyone with influence and you’ll most likely find, not too far away, a Platform of sorts that is powering that force.

Oprah had her TV show. Rush Limbaugh has the radio show. You can think of countless examples.

A Platform, very simply, is some sort of vehicle that distributes specific value to a specific group of people, consistently, over time. A Platform might be as simple as an email newsletter, or a podcast, or a print newsletter, or even a video series.

Now if the word “Platform” is new to you, don’t worry. I didn’t make up the concept. No one in this century (or the last few) did. It’s been around forever.

People who should listen to this show are entrepreneurs, career coaches

There’s a big gap between knowing what you want to do and actually getting it done. We want to be focused with laser-like precision on critical tasks and make the best, most efficient use of our time. Instead, we get distracted, we procrastinate, and we wind up getting too absorbed by unimportant aspects of a single project when we’d be better off turning our attention to other things.

Fortunately, there is a very simple strategy that has been proven to help us deal effectively with the distractions.

It’s called if-then planning, and it’s a really powerful way to help you achieve any goal. Well over 100 studies, on everything from diet and exercise to negotiation and time management, have shown that deciding in advance when and where you will take specific actions to reach your goal (e.g., “If it is 4pm, then I will return any phone calls I should return today”) can double or triple your chances for success. Making if-then plans to tackle your current projects, or reach your goals, is probably – without exaggerating – the most effective single thing you can do to ensure your success.

For example:

If I haven’t finished the grant application before lunch, then I will make it my top priority when I return.

If I am getting too distracted by colleagues, then I will stick to a 5 minute chat limit and head back to work.

If it is 2pm, then I will spend an hour reading and responding to important emails

People who should listen to this show are entrepreneurs, career coaches

Your life today is essentially the sum of your habits.

How in shape or out of shape you are? A result of your habits.

How happy or unhappy you are? A result of your habits.

How successful or unsuccessful you are? A result of your habits.

What you repeatedly do (i.e. what you spend time thinking about and doing each day) ultimately forms the person you are, the things you believe, and the personality that you portray.

But what if you want to improve? What if you want to form new habits? How would you go about it?

Turns out, there’s a helpful framework that can make it easier to stick to new habits so that you can improve your health, your work, and your life in general.

The 3 R’s of Habit Change

Every habit you have — good or bad — follows the same 3–step pattern.
Reminder (the trigger that initiates the behavior)Routine (the behavior itself; the action you take)Reward (the benefit you gain from doing the behavior)
“The 3 R’s of Habit Change,” but I didn’t come up with this pattern on my own. It’s been proven over and over again by behavioral psychology researchers.

People who should listen to this show are people who work from home, career coaches

First, let’s look at his 4-level product funnel, and then you can brainstorm a high-priced product for your business, or refine the one you have in place.

Level 1

He sells a $20 business book (paperback) that introduces new readers to him, his training business, and his gym, and he starts selling the idea that we all need a mentor to succeed.

.The book also promotes the next levels of his product funnel.

Level 2

He offers a $500 1-Day Business Seminar. This is offered in a joint venture between him and a major fitness retailer. It’s a great example of how everyone – not just Internet folks – can leverage partnerships. At the end of the 1-Day Seminar, the next levels of his funnel are offered.

Level 3

There is a $2500 3-Day “Internship” at his gym. This is sold at the Level 2 seminar and his email list (which grows from all the speaking he does).

At the end of the Internship, an offer is made for the 1-year coaching program, and a large percentage of people jump to the next level because they have already received extreme value through the Internship.

Level 4

He runs a 1-Year Coaching Program that requires an investment of $10,000. This is similar to our $100K Info Mastermind Group.

At this point, I told him he needs a Level 5 – a higher priced coaching program, or even some type of franchising or licensing. He appreciated that advice, and in return, he gave me this gem of wisdom:

“You should get paid the most for the things that come easiest to you.”

Have you ever heard the statement from an older person--I wish I knew then what I know now?

“Up to the age of 30, or beyond it, poetry gave me great pleasure. But now for many years I cannot endure to read a line of poetry. My mind seems to have become a kind of machine for grinding general laws out of large collections of facts, and if I had to live my life again, I would have made a rule to read some poetry and listen to some music several times every week. The loss of these tastes is a loss of happiness, and may possibly be injurious to the intellect and more probably to the moral character, by enfeebling the emotional part of our nature.”

What Darwin wrote about making time really resonated with me. I realized that it’s so easy to get caught up in “work”, to the point where it takes over your life — especially when that work is well received.

I was doing work that other people wanted me to do, working in order to earn a living. I wasn’t doing the work that scared me, or the work that fulfilled me, or the work that makes me dig deep into my resources and forces me to grow.

When you experience those angry, frustrated feelings, they are a good indication that you’re not pursuing your purpose. When I’m “on purpose” I’m excited to go to my desk each morning. I think about the work I’ll do the next day as I fall asleep each night.

I recognized it was time to heed those warning signs, to refocus, and to get my life back on track.

People who should listen to this show are entrepreneurs, career coaches

Doing four totally different businesses with different target markets is the wrong way to establish multiple streams of income. Why?

You appear schizophrenic to everyone you meet.
You waste time and energy working to capture the attention of multiple markets.
Your mind has to keep track of systems and information for four companies.

How to Create Multiple Streams of Income – The Right Way

There are two ways to create multiple streams of income that make sense:
Same target market, multiple offerings.Same offering, multiple target markets.
Starbucks does have a number of multiple streams. In their stores, they sell coffee machines, mugs, chocolate covered coffee beans and lunch items. You can also purchase their coffee and bottled frappucino in grocery stores and I’m not sure if it’s nationwide yet, but Starbucks just launched a line of ice cream.

Any online business has set up multiple streams of income. The second way to create multiple streams of income is to market the same product or service to multiple markets.

Ex. Zukul--mention all their different products and how how have access for 1 fee instead of multiple companies paying a fee to each and you can sell the products separately.

People who should listen to this show are career coaches, entrepreneurs, affiliate marketers

What do you think your life would be like if you only chased after what you really, truly wanted?

Instead of what you think you should want? Let’s imagine this (maybe you’ve felt this way before)….

When You Want What “They” Have

I met with a friend recently who said she went hiking after being inspired by my pictures….

And she was miserable

You know why?…..

Because she didn’t want to hike

She thought she did…but that’s not what she was after.

What Was She Really Chasing

When she saw pictures of me hiking – happy, tired, accomplished – she thought she wanted to hike.

The (Often Failed) Pursuit of Happiness

Some people like to watch movies, cook, dance, ride horses or paint.

You may or may not like any of these things

Are You Doing What Matters to You – Or “Floating”

If you aren’t sure what to do with your life, if you are perhaps “floating” through each day, not sure what comes next, there are two things I want you to know:

First that’s more common than you think, I see it all the time

And second: that’s also a problem, because it often means you are throwing away weeks and months of your life, spinning your wheels for nothing in particular.

People who should listen to this show are enrepreneurs

You’re never going to master something unless you understand this: We learn much better when we are emotionally engaged, when we want to learn, when we are motivated, when we feel the need to learn.

If you go into law because your parents pushed you into it, or because it seems lucrative, but you aren’t personally excited by it, you’re going to start tuning out. You aren’t going to learn very fast. You’re going to burn out. You’ll never become a master. You’ll never be able to put in the 10 years or more of studying something unless you really are excited about it. There must be a personal commitment to it.

The Process to Find Your Subject of Mastery

Everybody has a different process, a different journey. Some people knew clearly what it was when they were young. I met a woman who interviewed me. She knew that she wanted to be a writer when she was a young girl and then she got into law and it was a dead end and she hated it. She finally figured it out, at the age of 31, that she had to go back to what she really loved.

The Next Step

If you’re 22 and about to enter the career world, it’s usually a matter of “I like this field, the sciences” or “I like sports” or whatever. A general category of things that you’re going to pursue. For me, it was writing.

But What If You Are Older?

My father worked at the same company for 40 years. They were loyal to him, and he was loyal to them. It’s not that long ago that a world existed where people would work at one place and things were sort of taken care of.

People who should listed to this show are entrepreneurs, coaches

You’re on the most important elevator ride of your life. You have ten seconds to make the classic “elevator pitch”.

There are books about this. But don’t waste your time. They are all garbage.

I’ve been on both sides of this equation. I’ve had people pitching me.

But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.

The ideas below have worked for me in the hundreds of times I’ve had to be persuasive. Either in writing, or in person. In business and in friendships and in love. I hope variations on it can work for you. You decide.

A) Who Are You?

B) Relax

C) Uhhh. Yeah. Uhhh. Mmmm-Hmmm. Uh-Huh

D) The Four U’s

Think

Urgency
Unique
Useful??
Ultra-Specific
User-friendly
Unquestionable Proof?

E) Desire

F) Objections

People who should listen this show are sales consultants, coaches, entrepreneurs

1: Are you using ONE main concept or idea?

Here’s the problem, you learned somewhere along the way that if one offer is good, then two is better. And if two is good, then 5 must be better. If 5 works, then why not 12?

2: Is your subject line compelling?

Don’t be clever, funny, cute, boorish, or use double meanings. Those just dont’ work.

3: Is your content interesting (and short)?

Make your content interesting by writing the message to one person the way you’d explain it in person… and you cared about it.

4: Is your message or offer clear?

We’ve covered short but I have to make clear a separate category. Clarity trumps almost all other considerations in your email. If you have to stand on your head to come up with a clear message or offer, do it.

5 How are you using benefit statements?

I’m on hundreds of lists… and I hardly EVER see a benefit used. Here’s how you tell if you are using a benefit. Tell me your message.

What is your you vs I count?--remember WIIFM

Once you write your email count how many times you use the words, “I, me, mine, our” vs “you, you’ll, your, you’re.” You’ll soon find you talk about yourself too much.

What is your call to action?

Every single email should have a call to action in it.

People who should listen to this show are entrepreneurs, career coaches

We live in the most intriguing decade of all time-- The decade of entrepreneurship. A decade that presents a tremendously unlimited number of opportunities for the average person, with unprecedented success rate for the equipped one.

In a decade where mergers resulting in layoffs and job insecurity have become the norm. More and more people are choosing to start their own business today than any time in history. More and more people have reactivated the entrepreneur within and are realizing an unparalleled success and so can you.

Let’s take a look and see why the time is ripe for you to launch your own business and see what factors are on your side to help you succeed.

1.We Live in the Information Age

The best way to illustrate my point is to first ask yourself the following question: do you realize we live in a different age?Entrepreneurship is Self-Mastery

Benefits of Entrepreneurship

In terms of income, tax, time, security, income potential

Everyone is Born a Successful Entrepreneur

How to Discover and Activate the

Entrepreneur Within

Self-Awareness is Clarity

You Must Know Where You Are before You know Where to Go

The Path to Your Passion

Find the common thread of the things you enjoy (aspects)

6.Connect to Your Passion

Ask yourself this, what would you do everyday for FREE, if you didn’t have any money needs whatsoever?

Your Personal Success Weapon

People who should listen to this show are entrepreneurs, career coaches

It’s human nature to compare yourself to others. This is especially true in accomplished, affluent families. Wealthy families are often driven to be the best. After all, it is this striving for excellence that brought you success in the first place.

But the comparison game is a trap. If you lose the game – which you almost always do – you beat yourself up for not being perfect. If you win, you risk becoming arrogant… or delusional.

Even worse, we’re teaching this message to our children.

Parents pressure them to always achieve more. We want them to win that coveted award… to become captain of the team… and to be accepted into the “right” university.

Nothing short of the best will do.

The result? Both parents and kids live under the constant stress that someone will be “better” than they are.

We all have rounded-out sides. These are our well- developed parts. We also have jagged edges… the parts that need more work. The trouble with comparing is that you tend to slide your own jagged edges up against someone else’s rounded-out sides. And you come up short every time.

People who should listen to this show are entrepreneurs, psychologists, career coaches

When, at last, your product is ready to sell, sell less like a marketer and more like a door-to-door salesman. Those first few customers will help you discover the kinks in your product before making big investments. As you grow confident in your final product, you’ll need to start expanding your reach. Do this before you run a KickStarter or take out loans.

You can create that same high demand, low supply perception of scarcity, that will allow you to charge higher prices. Consumers understand scarcity leads to higher prices. The air of exclusivity also makes your early customers feel like “insiders,” something they will likely rave about to their friends

Useful information
Encourage sharing
3.Mix it up
Audience
Unique is overrated
6. Just enough
Community
Mix it up more

A loyal audience means your KickStarter will succeed and you’ll have enough pre-orders to mainstream your product, which will make it easier to get funding when you need it.

People who should listen to this show are entrepreneurs

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.

Know your market.
Set and reset goals.
Set a budget.

Brand yourself.

Search engine optimization.

Blogging.

Social media.

The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.

People who should listen to this show are entrepreneurs, career coaches, executive coaches

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market

Get endorsed by a local celebrity.

But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Create a LinkedIn group.

Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales

Get published on niche blogs.

While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog.

Create videos for YouTube.

With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

Write an e-book about the biggest issues in your industry.

No longer do you need a publishing company or thousands of dollars to get distribution for a book

People who should listen to this show entrepreneurs, career coaches,

When looking at traditional job opportunities this last January, I found one that was traditional situation, but one that also came with a big plus. I was hired on as a sales manager and trainer for a local real estate company to the tune of a $30,000 a year base salary. This increased (and stabilized) my personal income, in addition to giving me a stake in the success of the brokerage. With my traditional gig, I have the health insurance and 401(K) I needed, but I have the unique potential to earn some rather large bonus bucks. Since I earn a percentage of the profits that the brokerage nets each month, I have a job that has both a stable salary and a passive income stream.

. This company offers amazing deals on travel, discounts on local items in addition to deep dish discounts and bonuses on things I would buy anyway -- both online and offline. In addition to this, as I recruit people to be on my team on the business side of this firm, I earn even more passive income as they grow their own teams. Yes, it's network marketing. Yes, it's direct selling, but it comes with a very positive cash flow paycheck, as well as a steady stream of bonuses, a potential for a car allowance (a BMW nonetheless) and even a potential for a housing allowance on top of it. All in all, the income potential for my network marketing gig is an extra $50,000 annually if I work hard and sell my little buns off. Of course there are also scads of extra bonuses, and the potential to travel around the world at whole sale prices with my girls, on the cheap --

I am currently working on the manuscripts, but see a very realistic potential (after having done lengthy research) to earn an additional $20,000 to $30,000 a year from three to five publications (the average is $10,000 for a well-written work), even after the initial publishing fees.

People who should listen to this show--entrepreneurs, career coaches

The objectives that a good brand will achieve include:
Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell.

People who should listen to this show are entrepreneurs, small business owners, career coaches

answer is yes. The benefits of having of several sources of income include:

It’s easier to create several small income producing streams over one large one. For example, it’s easier to create three streams that earn $1,000 than one stream that earns $3,000.
It reduces the risk of being left without any income. If you’re laid off or one source of income drops, you have other sources to help you get by. Especially in home business, which has an ebb and flow, you can offset the ebbs through having more than one source of income.
It helps you avoid boredom in work by having different things to do every day
You can create income streams based on your interests, talents and passions.
Take out a piece of paper and write your main business product or service in the middle to start a mindmap. If you’re a virtual assistant, you’d write VA in the middle of the paper.
Create four spokes titled “Products,” “Services,” “Advertising/Affiliate,” and “Other” off of your main product or service.
Create spokes off of each of these options with ideas on how you can make money at them.

People who should listen to this show are home-based business owners, entrepreneurs, under-employed, coarre coaches

Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.

Develop your brand name and image before communicating with your market
Study your competitors.
Study your market
Mimic the successful marketing strategies of your competitors. --you don't need to reinvent the wheel
Create a multi-faceted Internet marketing strategy
Set up tracking capabilities for all of your campaigns
Launch your campaign in the same few days and weeks
Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.

People who should listen to this show are entrepreneurs, career coaches,

Content curation is the process of discovering, gathering, and presenting content surrounding a specific topic digitally. Don't confuse it with content creation, but rather compiling relevant content from different resources and delivering it in an organized and easily understandable format.

Content curation can be presented in different formats including RSS feeds, blog links, social media newsfeeds and online news mashups or digital magazines. We all know that the internet is abounding with content, so much so that it can often be difficult to keep up so many of us depends on successful content curation. Good content curation will include only the best and most relevant information because it helps a user sift through the information overload that they are faced with on a daily basis.

So how can you use content curation in your marketing?

Content curation and aggregation are causing major changes to the publishing industry and your business can take advantage of that. Think of content curation as a way to supplement, complement and expand your original content. By compiling the best information out there around your specific industry and creating a news hub you can become the go-to expert that people come back to for the most up-to-date information. Content curation also has an added benefit which is helping you with your own search engine marketing.

People who should listen to this show are entrepreneuers, home-based business owners, career coaches, bloggers,

Although we measure our lives in years, we live them in days, hours, minutes and seconds. Every action-every detail of our lives—has bottom-line repercussions, and it's dangerous and derogatory to think of any of those details as trivial, unimportant or inconsequential.

Successful people, in many walks of life, understand the importance

of detail and why everything counts:

Ultimately the key to quality and excellence in every aspect of our lives is doing little things correctly, all the time, every time, so that each action produces a quality result.

Those who enjoy the greatest success understand that it takes hundreds of small, seemingly insignificant details repeated perfectly day in and day out to create an unforgettably excellent experience.

The people who deliver superior results are not simply doing more of the same things everyone else does; they are doing better things, and they are making everything count.

People who should listen to this show are entrepreneurs, career coaches

If you want to create multiple income streams, then you have to start thinking differently. Look for new ways to make money. Think outside the box

Use any skills related to work or hobbies to generate profitable ideas. Freelance your services on the weekends. Create information products and sell them on the Internet. Plan parties. Don't limit yourself.

Even an extra income of $500 each month could go a long way to paying down debt or increasing your investments. We often hear about the importance of diversifying our investments, but diversifying our income streams is just as important, particularly in difficult economic times. Let me show you just how valuable even an extra $500 per month can be. Then I’ll list the factors to consider in deciding how to generate extra income, followed by 10 multiple income stream ideas.

Flexible: The ideal source of extra income will allow you to call the shots when it comes to your time. Particularly if you have a full time job, the last thing you want is being tied down to working a set number of hours each week at a second job.

Scalable: Look for income sources that have at least the possibility of generating substantial amounts of income.

Sustainable: The ideal extra income source will continue to generate cash even when you’re not working at it. The idea is to build something that can eventually function without you

People who should listen to this show are underemployed, entrepreneurs, career coaches

Competition is part of the human spirit and is a vital aspect of all of our lives. Whether in business, sport, politics, entertainment, and industry—you name it—competition drives motivation and innovation.

As Andrew Carnegie said, “…while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.”

While it’s important to never lose sight of your competitors so you can react positively if they begin to out-develop you, it’s equally important to watch what they do wrong. They will undoubtedly make mistakes, so learn from them and act accordingly.

Competition makes you want to be on top; to be first; to be the leader. You persevere until you get to that exalted position. If you’re toppled from your perch (for whatever reason) your inner life force tells you to start all over again until you get back on top. That’s the nature of someone like me who is competitive. You have no choice. It defines your very being.

People who should listen to this show entrepreneurs, career coaahes,

So Good They Can’t Ignore You by Cal Newport crossed my desk highly recommended by Early to Rise readers and many of today’s popular authors, including Seth Godin, Daniel Pink, & Reid Hoffman, founder of Linked In.

He outlines 3 traits that make you love your work:

• Creativity

• Impact

• Control

To achieve these traits, you must first develop valuable skills that earn you career capital. It is only when you have career capital that you can take control of your life.

“Turn your focus toward getting so good they can’t ignore you... Regardless of what you do for a living, approach your work like a true performer.”

“If you want a great job, you need to build up valuable skills – which I call career capital – to offer in return.”

“Adopt the craftsmen mindset first and then the passion follows.”

“It is a lifetime accumulation of deliberate practice that again and again ends up explaining excellence.”

People who should listen to this show are entrepreneurs, career coaches, executive coaches

You want to become the hunted rather than the Hunter for learn to become the hunted rather your for your clients. The best way to do this is to position yourself as the expert for which your niche is searching for. One way of accomplishing this is to build a relationship with your potential clients and position yourself as the expert so that your prospect can put their trust in you. Positioning means that you have them buy more of yourself without hesitation because they want to give you their money.

To become known as an expert you need to know what is going on in their mind. For instance:

What are their fears?
What are their deepest strongholds?
What keeps them up at night?

How do you understand what their needs and wants are:

What makes them tick?
What are their deepest concerns/fears?
What is their desired outcome of what they are struggling with?
What are their internal conversations they're having?

People who should listen to this show are entrepreneurs, coaches, executive, & career coaches

We all want a better life. We all want a little more control over how the day goes, over what we do with our hours, and what we are able to achieve.

It begins by realizing that when it comes to the life you live, you have two choices. You can be PRO-active or you can be RE-active. You can either decide how it's going to go (pro-active), or you can leave it up to your surroundings to make that call for you (re-active).

Only those that choose to be proactive are able to develop the control in their life that leads to happiness. After all, as Jim Rohn says, "If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much."But as the Stoic philosopher Epictetus writes, "Don't be concerned with other people's impressions of you. They are dazzled and deluded by appearances. Stick with your purpose. This alone will strengthen your will and give your life coherence."First of all, not everyone even believes the simple proposition that they can take control of their life. Therefore, you must expect blowback when you start to take control of yours.

Second, you can only achieve greater control in life when you are in a position of strength to demand it. To attain a position of strength, you must have leverage. My leverage is the ability to create products that people will pay for.

Finally, there are your own inner demons to deal with. I grew up relatively poor, wearing patches on the knees of my pants to grade school, and watching my parents save money by doing everything themselves. To them, money was not something that you could simply go out and get more of. These attitudes about money can both help and harm.

People who should listen to this show are entrepreneurs, therapists, career coaches

The only thing holding me back from reaching this goal was me and my excuses. And it's the same for you. If you want to achieve massive financial, spiritual, and personal growth, you are the biggest bottleneck in your life.

It’s very exciting to see because excuses are pointers to where the target is. There are no other pointers other than your list of excuses. The excuses are the map to success and fulfillment. It’s fun to take a blank piece of paper and draw out the map. Put roads, mountains, buildings, rivers, obstacles, and destinations in there.
I Don’t Have Money

I Don’t Have Equipment

I Don’t Have Time

I’m Not Good Enough

I Don’t Have A Degree

I’m Not In The Right Location

It’s Too Crazy

I Don’t Have Talent

People who should listen to this show are entrepreneurs, career & Executive Coaches, therapist

Do you want to completely sabotage your life, destroy your potential, and ultimately look back on a life of wasted years with intense regret? Of course you don't. No one WANTS that. But for many people, their actions -- and more importantly their attitude -- are leading them down a road of ruin that will ultimately lead them to that precise, final destination.

That road's name is "I Can't Boulevard" and it's full of millions upon millions of unsuccessful, complacent, and mediocrity-filled men and women.

Yes, many of these people are also good hearted and well meaning, but unfortunately they're stuck in a big fat rut with their health, body, income, marriage, career, or relationships. And they are stuck because of their attitude, because of the phrase, “I can’t”.

I can't achieve a body like that. I don't have the genetics.

I can’t make a six figure salary. What skills do I have?

I can't fix my marriage. It's too far gone.

I can't be an entrepreneur. That's too risky.

I can't. I can't. I can't. Enough!

STOP focusing on all the reasons you "can't" and start taking steps toward the solution. Lead the way with a positive, problem-solving, "can do" attitude.

Can you do that?

I'll let you answer that one.

People who need to listen to this show are entrepreneurs, therapist, psychologists

The customer has the advantage. And if she wants to ignore you and spend her money elsewhere, you can’t stop her. But what you can do is give her a reason to choose you over your competitors.

As a small-business owner, you don’t have a whole lot of business-building tools at your disposal. In terms of resources, a small business just can’t stand up to a mega-corporation. But you don’t need a lot of money or employees to find – and keep – customers. You just need a few easy-to-come-by strategies.

time best strategies: establishing a relationship with each customer. It can:
Get the customer to trust you enough to take the chance of doing business with you that first time.Build loyalty – so the customer wants to continue to buy from you rather than your competitors.Get the customer to refer you to other potential customers.
1. Focus on a narrow niche market.
2. Take the time to understand your customers and their problems.
3. Make your promotional messages personal.

People who should listen to this show are entrepreneurs, career coaches,

I much prefer how Paul uses the word in Philippians 4: “Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable – if anything is excellent or praiseworthy – think about such things.”

Whatever we think about, look for, and expect – to a much larger extent than many of us realize, this is what we will find.

By understanding and owning this concept, we can profoundly improve our effect on others, and find greater joy for ourselves in the process.

“I look for the best within people,” he said, “and I try to speak directly to that part of them. Even if they do not see it themselves, I look for it, and speak to it, and I don’t get thrown off by their negative beliefs about themselves.”

Finding the Good

This is one of the most profound acts of taking purposeful command of your perspective with others that you can engage in. It can allow you to enjoy them more, and for them to feel seen, and, in a way that is hard to describe, loved.

“I look for the best within people,” he said, “and I try to speak directly to that part of them. Even if they do not see it themselves, I look for it, and speak to it, and I don’t get thrown off by their negative beliefs about themselves.”

You can probably find examples of people who have done this with you: The teacher who saw an ability in you that you didn’t know was there; the coach who knew you could do it; a parent, a friend, a coworker, who believed in you in a way that helped you to believe in yourself.

People who should listen to this show are entrepreneurs, coaches, thereapists

Set goals and dedicate time to engagement

In my experience, the trouble most businesses and brands have with proactively initiating conversations on social media is a perceived lack of time. It’s one more thing, and in some cases one more thing too many, to do on top of an already ambitious publication schedule, responding to comments and questions, and other marketing activity.

.1. Don’t waste time — yours or theirs

The main difference between social networking for business and social networking with your friends is that there is no time to waste. You are there to make connections and develop relationships that move you toward your business goals.

As social media expert and author Martha Giffen reminds us:

“Social media is all about engaging, but to be effective for your biz, it has to be treated as a marketing tool. And, it has to produce results. Otherwise, it’s just online chatting.” ~ Martha Giffen

Set goals for your business

You do have goals for your social media use, don’t you?

At the very least you should have some sort of goal around the number of meaningful connections you make each week. Setting measurable goals allows you to plan your social media time much more effectively.

.

So how do you build goodwill on a social media site?

People who should listen to this show are entrepreneurs,

There are websites that are affiliate marketing but are software packages that help you market your business online

Power Lead System

http://viralreport.employmentandjobopportunities.com/

20 Now Marketing

http://succoach.20now.com/

Having a good business plan isn't enough. You have to have a way to market effectively online as well as offline whether it's your business or you're an affiliate with a company.

Pwoplw who should listen to this show are entrepreneurs, career and executive coaches

What is it that compels people to be fearful, to think and act like part of the herd, to say I won’t or I can’t rather than I WILL?

For the majority of us, it is the desire for safety refuge, security - in short, the inclination is to play it safe and remain in our comfort zones.

, I’ll be sharing with you 10 reasons why challenges are so important if you want to unleash your greatness. It all begins with understanding the nature of a challenge and its impact on human performance

“That which does not kill us makes us stronger” – Friedrich Nietzsche

The human body serves as the perfect metaphor for understanding the importance of a challenge, for the simple reason that the body is built to adapt and respond to demands that are placed upon it. The stronger the demand, the stronger the response.

A Challenge Develops Mental Toughness

It’s actually pretty simple. You either rise to meet the mental demands and physical rigors of a challenge, or you succumb to them. And because victory begins in the mind, all challenges are initially won or lost between your ears.

A Challenge Inspires Courageous Acts

The conceptual opposite of courage is cowardice. We are therefore confronted with the reality that we either habitually practice courage, or we habitually practice cowardice. Courage is remarkable in that it takes on the form of every virtue at the testing point.
A Challenge Tests Your Limits

When you rise to meet a challenge, you will never be the same again. You either cope or crumble. You become better or bitter. You emerge stronger or weaker

People who should listen to theis show are counselors, therapists, entrepreneurs

The book was called, "The Winning Investment Habits of Warren Buffet and George Soros", by Mark Tier (a friend of my friend, Tim Staermose).

This book struck a nerve with me, and I wrote down their 23 investment priorities and 12 criteria of a good investment, and for several months I reviewed one each morning during my "Daily Documents" readings.

But what really mattered most was the simple "Circle of Competence" that Buffet and Soros use to guide what they invest in.

All you have to do is ask yourself 3 questions.

What are you interested in?
What do you know now?
What would you like to know about and are willing to learn?

But, when I answer those questions about other business opportunities, I was quickly reminded of where I should invest my money (and time and energy).

What are you interested in? - Information publishing.
What do you know now? - Quite a bit.
What would you like to know about and are willing to learn? - I live for this stuff.

My passion for information publishing (online and offline) lined up with Buffet's obsession with stocks.

In fact, one of Buffet's 23 investment priorities is, "Live and breath investing 24 hours a day".

People who should listen to this show are people who don't understand the importance of investing

Everyone wants to attract money! Take a look at the picture of coins...what do you see?

Coins? Yes.

Take a closer look.

Do you see the word "money" hidden in the coins. It is written vertically on the coins. Look again...

...there it is! Money is everywhere. Waiting for us.

Not everyone realizes that there are some steps to attract money.

10 Ways to Attract More Money

Know Exactly What You Desire
Be Do Have

8. Understand Law of Abundance

7.Visualize Your Goal

Flow Baby!
Action!
Stop The Monkey Chatter
Keep Moving Forward
Don’t Hang Out With The Sinkers
Follow Your Bliss!

Your thought processes control everything you want in life. Thinking positively puts off the right energy to bring to you the things you want--having negative thouights brings negative things to you and repell the things you want in life

People who should lsten to this shoe are counselors, coaches, entrepreneurs,

nothing wrong with being a guru. The dictionary definition includes the following, “a teacher or guide that you trust; a person who has a lot of experience in or knowledge about a particular subject”.

those considered gurus are perceived as the best in the business. So clients … more clients than they can handle … come to them, rather than these gurus having to pound the pavement to dig up business. And that’s an enviable position to be in.

When I analyzed the data, I found that all people who were top gurus, without exception, had one thing in common: They had written a book on their area of expertise that was published by a traditional publishing house.

This is how Tom Peters got started: Decades ago, he was an obscure management consultant – just one among a huge pack of many jockeying for business, attention, fame, and fortune.

Then he wrote a book on management -- In Search of Excellence -- for a major publishing house.

As the story goes, the publisher didn’t expect the book, a somewhat dry treatise on management philosophy, to sell more than a few thousand copies.

People who shouls listen to this show are entrepreneurs, career coaches

One of your goals in life should be to become the very best at what you do and earn as much as you possibly can from your work and expertise. To become a high paid authority in your profession you must first refuse to sell yourself short.

If you want to reach the stars in your career, you have to become excellent at what you do. You have to pay any price, go any distance, and spend any amount of time necessary to "be the best." Extraordinary rewards only go for extraordinary performance; average rewards for average performance; below average rewards, insecurity and failure for below average performance.

Here's a vital key, you are being paid today exactly what you're worth - no more, no less. If you want to earn more, you must increase your worth, your value to others.

According to the research, the so-called “rich” in America, and in other countries, are almost invariably people who started from common beginnings, often with great disadvantages, and then overcame those circumstances by investing an enormous amount of time and effort on developing their earning ability and becoming an authority in their field. And you can do the same thing, starting today, or at any time you choose.

People who should listen to this show are entrepreneurs, business owners, career coaches

Marketing on the Internet is unique.

What is Marketing Strategy?

Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole to achieve customer success.

Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement strategies.

The focus of marketing strategies must the objectives to be achieved – not the process of planning itself.

The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.

People who should listen to this show are entrepreneurs, solopreneurs,

A lot of angry people out there are trying to control you and even kill you.

I bet you can list at least a dozen people trying to control you right now.

After I had money, I started thinking I needed to make more money – A LOT more. I started buying things I couldn't really afford. I felt people wouldn't like me if I didn't have these things.

I started lending money out to friends and family in the hopes of "helping" them. I thought people would like me if I "saved" them.

Once I started from scratch, I was able to begin the long process of reinventing myself.

I probably own nothing right now except some clothes and some books. And all my relationships, 100% of the people I talk with are only with people I choose to talk to.

If someone in my life tries to control me because of his own fears and angers, then he's out.
The Luck Equation

Luck equals Persistence plus Diversification.

Persistence is a sentence filled with failures punctuated by the occasional success.
Diversification means coming up with 1,000 ideas and implementing the 1% or 2% that seem reasonable.

Coming up with thousands of ideas means having the energy and creativity to brainstorm.

Energy equals Physical plus Emotional plus Mental plus Spiritual health.

All forms of health are a function of how much you control your own life divided by how much people control you.

People who should listen to this show are entrepreneurs, career coaches, executive coaches, therapists counselors

That which is most satisfying is that which is earned. Anything received free of charge is seldom valued. You can’t get something for (from) nothing. The price is too high.”

Sooner or later, anyone who is serious about success must be willing to discard something-for-nothing fantasies and understand that the key to getting what you want in life is to think value instead of rights. You have no right to someone’s love, you have no right to someone’s friendship, you have no right to someone’s respect. All these, and more, must be earned, and to the extent you create value for others, you will have them in abundance.

Wealth is a result of value creation, and, because it is quantifiable, it is one aspect of life that makes it very easy for you to gauge how successful your efforts have been. There is no mystery to this, because underlying it is a fundamental principle of human nature, the principle that human beings always attempt to do what they believe to be in their best interests at any given time.

You can spend a fortune on legal fees and draw up a contract two feet thick, but the reality is that if you manipulate a situation in such a way that it ends up being an onerous deal for the other party, you'll only succeed in buying yourself a lawsuit. No matter what a contract says, no one will continue to put effort into a venture if it becomes obvious that there is no benefit to him, especially if the other party is profiting from it.

People who should listen to the show are entrepreneurs, therapists, counselors

The starting point of setting goals for the coming year is for you to project forward and think back. Practice what we call "Back from the Future" thinking. Project forward to the end of the next twelve months and ask yourself, "If everything happens perfectly, what will it look like?"

Step number one is for you to decide exactly what you want.

Step number two is for you to write it down

The third step is for you to set a deadline.

The fourth step is for you to make a list of everything you could possibly think of that you will have to do to achieve your goal.

The fifth step of goal setting is for you to take your list and organize it into a plan.

Step number six is for you to "take action!"

Step number seven is for you to do something every day to move you toward your major goal.

People who should listen to this show are entrepreneurs, career coaches, counselors