Created For Marketers By Marketers: Recent Episodes
Billy Loizou
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds.
Articles published at: www.billyloizou.com
The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!”
We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the lessons learned along the way to completely transform its outlook, its results and it’s obsession around being customer centric.
My guest today is Michelle Stanton, the former CEO of her family's 80 year old business Bevilles Jewelers. Michelle led the company out of receivership, driving exceptional growth and orchestrating a lucrative sale to a global multi-national.
Michelle today is the Founder and CEO of Complete Success, where she uses expertise to empower people to achieve exceptional results through her speaking, teaching and coaching programs. She is a true student of leadership and has dedicated over 10,000 hours to her craft.
Music:
Compositions By Cameron Segal
The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate disclosures which will impact every business in the future. My guest today is Kiarne Treacy, the CEO of Sustainable Choice Group and founder of Sustainability Tracker, a word-first technology platform that allows you to access the social and environmental sustainability credentials of your favourite brands, at the touch of a button. A career marketer, Kiarne has spent over 17 years growing major Australian and international brands and has a unique understanding of the intersection between sustainability, brand reputation and commercial success.Crowded House Playlist
The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business!
My guest for today is Kenny Lee, Kenny is the creator and founder of Light My Bricks - a lego lighting company based right here in Melbourne Australia.
The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory.
My guest for today is Hugh Cameron, Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Manager at Car Sales, and most recently the VP of Data at Lexer.
Music: Alpine - Yuck
The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more.
My guest for today is Warwick Matthews, a self-confessed data geek with more than 15 years’ experience in working with complex cross-cultural, multi-lingual data and content in global companies. A Melbourne native Warwick has also lived in Japan and the US and worked in markets across Europe, North America and Asia. Most recently he was the leader of Identity Data at the NFL and is now CDO and CTO of CDL, a Japan-based startup specialising in compliance data.
The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses can take the right actions to mitigate any risk.
My guest for today is Chris Brinkworth, a media and marketing technology executive with a history of delivering innovative strategic projects across global markets, he has 20+ years in digital and has built foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Today Chris is a thought leader in the ever changing technology and regulatory environments.
Beastie Boys Intergalactic
Civic Data Website
Civic Data Privacy Act Review - Discussion Paper Submission
Privacy Act Review - released by the Australian Government
IAB Data Collaboration Explainer
The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results.
My guest for today is Andy Sutton, he is a big data leader who sits at the intersection between data, technology and marketing, and strives to deliver leading digital solutions. He spent time earlier in his career at Lloyd banking group, then moved to Australia and joined Woolworths, Dan Murphy's and today is the GM of Analytics and Endeavour Group.
Pearl Jame - 10: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a
The topic for today is 'The Future of Data Collaboration & Monetisation', we will be discussing the history of the radio industry, the digital transformation that has occurred and how data is playing a big role in how both the business and its products are evolving.
My guest for today is Tim Armstrong. Tim has more than 15 years’ experience across digital driven businesses with a deep understanding of how to align people, enable processes, mobilise technology and implement robust future-fit solutions for businesses to support growth and innovation through change - all of which is supported by data. Today Tim is the Director of Digital Capability and Data at Nova Entertainment.
The topic for today is 'Fueling For Growth & Retention', we will be discussing the golden era of digital marketing and now that it is gone where brands need to focus their efforts.
My guest for today is Mark Baartse, Mark is a results driven outsourced Chief Marketing Officer. He balances the demands of data led thinking with creative brand building. Mark most recently was the CMO at Showpo an Australian owned, social media led e-commerce brand. He has been recognised by cmo.com.au as one of the Top 50 CMO’s in Australia and if that wasn’t enough he has also been recognised as one of the Top 50 people in Ecommerce.
Mark Baartse Consulting
Scott Walker - Tilt
The topic for today is “The Four Main Areas of Digital Transformation”, we will be discussing the fundamentals in creating digital excellence, the evolution of bricks and mortar vs digital first businesses and the importance of people, process and measurement.
My guest for today is Dana Teahan, Dana is the Founder of Digital transformation agency Divide By Zero. I have had the pleasure of working with Dana across many of Australia’s major brands. He is a highly experienced technologist focusing in the digital space and specializes in integration between data, business, marketing, technology, strategy and delivery. A true change agent inside of Enterprise businesses who are looking at scaling and leading in the modern world.
James Holden - At The Controls
The topic for today is "How to Lead in a Modern Business", we will be discussing the importance of personal values, self belief and how to lead teams through challenging times and remote working.
My guest for today is Jo Gaines, Jo is the Area Vice President at Salesforce for both Retail & Consumer Goods, plus she is the Executive Sponsor for the Salesforce Women’s Network. She has spent over 20 years working in technology and media. Since 1999, she has worked for various companies and networks, including Krux, CBS, Yahoo, Kidspot and Sensis.
Jo's greatest passions are friendships and motherhood; she has two beautiful daughters. Jo enjoys running, is completing her yoga teacher training and tries really hard to live a healthy lifestyle.
Elton John Greatest Hits
Donate to Women's Community Shelters
The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising.
My guest for today is Peter Ibarra, Product Solutions Lead for AdTech at Global Leading CDP company Amperity. Pete has 10 years in adtech across multiple teams - Ad Operations, Data science/analytics, Business development and now product strategy & innovation. His current role is crafting Amperity's adtech strategy and working with clients to prepare for a post-cookie and privacy first ecosystem.
Miles Davis: Kind of Blue
The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for.
My guest for today is David Raab. David is the founder and CEO of the CDP Institute, which educates marketers and technologists about customer data management. Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years.
The topic we will be covering is “Atomic Habits To Turnaround Your Marketing Effectiveness”, we will be discussing ways to incorporate small micro-habits into your day-to-day which will inevitably change your results.
My guest for today is Azadeh Williams, the founder and managing partner of AZK Media, an award-winning global media and marketing company dedicated to helping B2B technology clients grow in new and emerging markets.
Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR, and multimedia solutions, to deliver premium results for AZK Media’s growing client base.
Atomic Habits by James Cleary
Buzzword Bingo
Forbes - Stop Burnout From Happening
Marketing Mag - Become More Resilient
The topic we will be covering is "To The Moon With Web 3.0", we will be discussing the ins and outs of the blockchain and NFT world and how one man and his merry men are going to take over the game.
My guest for today is Bitcoinski, he has been studying the art of crypto and blockchain since early 2012 and has worked across numerous market-leading NFT projects.
Props: https://www.linkedin.com/company/props-labs/
Talk Time: https://artistwaves.com/talk-time-our-journey-to-necessary-evil-nfts/
Woodies NFT: https://www.appcraver.com/nft-drops/woodies-mint-passport-nft-know-everything/
The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technology in particular Web3.0 will have relevance in the not so distant future.
My guest for today is Greg Oakford, he is an experienced marketing professional having previously worked at Golf Australia. Today he is the founder of NFT Fest - Australia's largest NFT Event in 2021 which eclipsed 3000+ registrations, he is also the Marketing Lead at Blockchain Week
The Game: https://open.spotify.com/album/4PrPbmm0gKvaD3rerOXFg8
NFT Fest: https://nftfest.com.au/
Australian Open: https://ausopen.com/articles/news/ao-releases-exclusive-nfts-celebrate-iconic-moments-history
The topic we will be covering is “TAP”, TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business.
My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, rewards, and retention program specialist. He has been a data-driven marketer for over 28 years.
Since 2013, he has commissioned and is the co-author and author of 14 in-depth Australian and New Zealand customer loyalty and loyalty program research studies - For Love or Money™.
The research insights have been featured in various media channels such as CMO, Marketing Magazine, The Age, Financial Review, and on various news channels and current affairs programs, where Adam has provided interviews and insights on customer loyalty and loyalty programs.
Adam has also advised brands on loyalty strategies and member research including brands such as Accor Hotels, Bakers Delight, Baby Bunting, Bonds, Dulux, MCC, Toyota, Tabcorp, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program
For Love Or Money Research: https://thepointofloyalty.com.au/product/for-love-or-money-2021-australia-comprehensive-report-with-a-presentation-from-the-author/
Cold Fact by Rodriguez: https://open.spotify.com/album/3q90UAYeHLvAtnowiQlmgp
The topic we will be covering is “Selling The Value of Marketing”, we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses.
My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler.
Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a
The topic we will be covering is “The Creator Economy”, we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale.
My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, research and important work in marketing tech), he is also a strategist at leading Martech agency The Lumery, he is a passionate tech enthusiast and a devoted father of two!!
The MarTech Weekly: https://www.themartechweekly.com/
The Lumery: https://www.thelumery.com/
The Avalanches: https://open.spotify.com/artist/3C8RpaI3Go0yFF9whvKoED?si=y7omH2FwQ0KGu4w7iBbYTA
The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision.
My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and Melbourne Airport, driving their digital and customer-centric transformation, MarTech and AdTech adoption and personalisation. Most recently delivered end to end the Salesforce Marketing Cloud implementation at Toyota to reinvent their 1:1 customer engagement approach.
LinkedIn: https://www.linkedin.com/in/martajames/
Spotify: https://open.spotify.com/album/198GsVgwHgoas39b8TcPYp
The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen.
My guest for today is agency veteran Michael Napolitano; Michael is the Group Managing Director at DDB Melbourne. I have had the luxury of working for Mike when he was the Managing Director at TBWA, he has also worked at GPY&R and been in agency land for over 20 years.
LinkedIn: https://www.linkedin.com/in/michael-napolitano-2558841b/
Spotify: https://open.spotify.com/artist/6LBCQo20ri3tsvbsWWLmr6
The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy.
My guest for today is Elisse Jones; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, having worked in financial and professional services, Retail, FMCG, Sport and Franchising industries. Today she is the National CRM & Loyalty Manager at Total Tools.
LinkedIn: https://www.linkedin.com/in/elisse-jones/
Celine Dion: https://open.spotify.com/artist/4S9EykWXhStSc15wEx8QFK
The topic we will be covering is the “Rise Of The Marketplaces”, we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market.
My guest for today is David Brice. David is a general manager and executive of the customer group at Envato. Envato is a bootstrapped 15-year-old, Melbourne based, 500 person tech company that’s best known for its digital goods marketplaces and subscription services. The company is focused on providing “Everything you need to get creative projects done”. It has generated almost US$1Bn of earnings for its community of authors and the ThemeForest marketplace remains the top destination for premium WordPress themes.
LinkedIn: https://www.linkedin.com/in/davebrice/
Envato: https://envato.com/
Gomez: https://open.spotify.com/playlist/1LHF85TtJfn5ttoT8FpL9y
The topic we will be covering is the “How To Brand Yourself”, we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting.
My guest for today is Chloé Oestreich. Chloé is a consultant, coach and speaker. She works with global organisations and coaches CEOs and senior executives internationally to help individuals become effective communicators, so they can be heard and lead with impact.
Splitting her time between London and Melbourne, Chloé helps leaders gain greater confidence and clarity in business environments through coaching and leading development programs at companies including Macquarie Bank, The Boston Consulting Group, KPMG, Pacific Brands, Cox, and McCANN.
LinkedIn: https://www.linkedin.com/in/presentationskillstraining/
Bongeziwe Mabandla: https://open.spotify.com/artist/5upKpIk1pv0hh0u2gwblwy
The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful.
My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a history of working in the retail industry and a Masters in Information Systems.
Purebaby: https://purebaby.com.au/
LinkedIn: https://www.linkedin.com/in/sanjay-gill-478b0827/
The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems.
My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regularly engaged to feature as a speaker to many different industries, internationally, about the disruptive or enabling impacts of AR and VR technologies. On top of creating and producing spatial content across scores of campaigns, for major brands in many verticals, David has also worked for-and-with leading hardware and software companies in the space, before founding Virtual Method in 2016.
DJ Shadow: https://open.spotify.com/artist/5CE2IfdYZEQGIDsfiRm8SI
Virtual Method: https://www.virtualmethod.com.au/platformsandpartners
Gucci Gamification: https://www.goodtoseo.com/guccis-gamification-chief-on-strategy-dungeons-dragons-and-digital-transformation-econsultancy/
Zappar Example: https://vimeo.com/zappar
The topic we will be covering is “Demystifying Data”, we will be discussing how businesses and in particular marketers can capture, manage and action data.
My guest for today is Adam Cordner, Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in marketing technology for over 15 years with the likes of Microsoft and Salesforce.
LinkedIn: https://www.linkedin.com/in/adam-cordner-3aa540105/
Metallica: https://open.spotify.com/album/2Kh43m04B1UkVcpcRa1Zug
Rage Against The Machine: https://open.spotify.com/artist/2d0hyoQ5ynDBnkvAbJKORj
Tribe Called Quest: https://open.spotify.com/album/0EguP4tsJurU5I8ocCxdyb
Animals As Leaders: https://open.spotify.com/artist/65C6Unk7nhg2aCnVuAPMo8
Brain Dance: https://open.spotify.com/album/13jTvLPx2N9JbLOmq4yYQW?highlight=spotify:track:7cO6rxZSi7Ura92FtspKaf
The topic we will be covering is “What's driving the 2020 marketing skills shortage”, we will be discussing the skill gaps which exist and how we can shift the focus and prepare for change more effectively?
My guest for today is Hani Jaber. Hani started his career in digital marketing in the hotel industry in Dubai before moving to Australia and working at Monash University for a tech start-up. He made a career switch in 2015 and moved into Digital Marketing recruitment and is now working at nVision Talent where he specialises in IT and MarTech recruitment.
Hani Jaber: https://www.linkedin.com/in/hanigjaber/
Kendrick Lamar: https://open.spotify.com/album/13WjgUEEAQp0d9JqojlWp1
The topic we will be covering is “The State Of Digital Marketing”, we will be discussing the importance of fusing digital and classic marketing. The increase in new channels and technologies has dramatically changed the environment in which marketers operate.
My guest for today is Teresa Sperti, a true champion when it comes to all things customer. She has over 20 years worth of experience in marketing, she led digital transformation projects at Coles, Officeworks and most recently World Vision. Today she aims at bringing those learnings to many more marketers and has started her own advisory Arktic Fosx.Bruno Mars: https://open.spotify.com/artist/0du5cEVh5yTK9QJze8zA0CLinkedIn: https://www.linkedin.com/in/teresasperti/
Arktic Fox: https://www.arkticfox.io/our-story-1
Digital Masterclass: https://www.arkticfox.io/transforming-the-marketing-function
The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number.
My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as ExactTarget, Salesforce and today is the CMO of online training software leader Lessonly.
Kyle Lacy -https://kylelacy.com/
Sleeping At Last - https://open.spotify.com/album/6ruZGlZqhoRrBTYhKcAaFt
Smashing Pumpkins - https://open.spotify.com/artist/40Yq4vzPs9VNUrIBG5Jr2i
Lessonly - https://www.lessonly.com/
Revenue Collective - https://www.revenuecollective.com/
The topic we will be covering is “Maximising Your Potential”, we will be discussing the importance of ritual, gratitude and reflection.
My guest for today is Scott Watters, former Australian rules football player and coach. Scott today is a respected leader with over 30 years experience in organisational and individual development, teaching, coaching and executive team performance. He is also the CEO and Co-Founder of LifeChanger a non-for-profit focused on addressing the challenges that Australian youth face today.
LifeChanger - https://lifechanger.org.au/
The Church - https://www.youtube.com/watch?v=mA54NBtPKdI
The topic we will be covering is “Operating At Your Peak”, we will discuss ways that you can create and instil habits to be better at what you do.
My guest for today is Scott Doughty; Scott has over a decade of global sales & management experience at industry-leading marketing technology companies such as Salesforce & Adobe. Scott today blends ancient wisdom and modern science to empower leaders and teams to thrive.
Scott Doughty - http://www.scottdoughty.com
The Good Vibes Playlist - https://bit.ly/goodvibes55
The topic we will be covering is “How To Build An Awesome Team Culture” we will discuss the importance of vulnerability, diversity, data & relationships.
My guest is Ryan Bonnici ranked one of Forbes Most Influential CMOs. He is one of the most passionate marketers I have ever come across; in the early days during the MarTech boom, he was running field marketing at ExactTarget, global marketing at HubSpot and now is the CMO at G2 a leader in B2B software and service reviews.
G2 - https://www.g2.com/
Beyonce - https://open.spotify.com/album/7dK54iZuOxXFarGhXwEXfF
The topic we will be covering is “Why CRM Matters.” We will be discussing how businesses can successfully implement a CRM strategy to manage their customers seamlessly across the customer lifecycle.
My guest is Justin Bausch; a self-proclaimed massive nerd starting his love for technology in e-sports and gaming. Since then he has over 8 years experience in the CRM space both from an agency and client perspective having led market-leading programs at K-Mart and now Catch of The Day.
Catch - https://www.catch.com.au/
Illenium - https://open.spotify.com/artist/45eNHdiiabvmbp4erw26rg
The topic we will be covering is the “Building Your MarTech Stack”, but more importantly the role technology plays in marketing departments both successfully and sometimes not so.
My guest is one of Australia’s savviest marketing technologists Damon McMillan, CoFounder Customer Experience agency Blended Digital. Damon has worked with brands such as ANZ Bank, Beyond Blue, CGU Insurance & Mercer Superannuation.
Blended - www.blendeddigital.com.au
Kanye West - https://open.spotify.com/album/5fPglEDz9YEwRgbLRvhCZy