The Cucumber Marketing Podcast: Recent Episodes
Cucumber Marketing Inc.
Do you have a clear marketing strategy in your business or are you still expecting your administrative assistant to handle all of your marketing on the fly? Listen to this episode to learn how we can support you and your team to add more predictability and consistency to your marketing and sales processes.
It doesn't matter if you are an employee or an employer; you might have felt on edge at work lately. Does it feel like work is not working? Are you wondering what is the future of work? Many of us are experiencing being overwhelmed, anxious and straight up fed up with work and the fact that work is not working. What's happening and how do we fix it? Let's think fresh and see how we can make things better!
Are you scaling your business and know your marketing needs to be scaled as well? Are you looking for clarity in marketing messaging for your growing business? Join our upcoming webinar, where we will teach you how to gain clarity and consistency in your marketing systems.
Just like a company without a strong leader can lose the direction of where everyone should be moving, marketing leadership ensures that all marketing activities are going exactly where they should be – supporting the most important areas of business growth. Listen to this episode to learn about the three tell-tale signs that what you are missing might not be a marketing tactics issue but a marketing leadership issue.
If you are still worried about what others think of you and your professional performance, so much so that it affects your work, your enjoyment of work, and your overall energy - listen up! Let's have an honest conversation about how to stop this vicious circle and start enjoying your work and the people impacted by the amazing work you do for them!
How are you adapting to changes happening in your industry? Law firms in BC had to drastically change their business development and marketing strategies because of the insurance model changes in 2021. Law firms will feel the effects of this change in the coming years; listen to this podcast to learn the three marketing steps you can take today to take care of your business growth in the midst of the new regulations. These rules can be applied to any business that is going through changes caused by internal or external factors.
How do you make marketing decisions? The answer lies in what you are expecting from marketing. Listen to this episode to check in on your expectations and learn how to shift your perspective so your marketing decisions are smart and they are helping you grow your business.
Marketing is one of the most important tools you will ever have to grow a business. Period. Marketing is your communication tool that reaches your target audience and tells them about your amazing services. As your business grows, the complexity of communication grows along with it. You are communicating internally and externally with more people.
As I looked through a few new clients we onboarded in the last few months, I noticed that these rookie mistakes are often found in even seasoned, already-growing businesses – so it’s definitely worth a reminder!
So, if you are currently working on growing your business, let’s dive in and make sure these are covered in your marketing infrastructure!
You are sitting down to create content for social media. You know you have to be consistent, and you are excited to get started. And then blank. Nothing comes to mind. Whether you are creating marketing content for social media or advertising, you must have a strategy and a clear understanding as to why you are doing it for your marketing to be effective. Here are some questions to ask yourself to get your creative juices flowing.
Brand’s haptic identity, sonic identity and curiosity-powered storytelling. Listen to this episode to learn how to think fresh as we embark on the journey called 2023. Let’s grow!
Consider these three points to make a decision if you should stop your marketing when business slows down l.
Are you thinking of quitting your job? Let’s make sure this is what YOU REALLY want! The three questions you may want to consider asking YOURSELF to gain discernment in where your career should head.
As a small business owner you wear many hats. Marketing is one of them. Listen to this episode if you are wondering where to begin so you spend your marketing budget in the most effective way.
You might have already noticed that your Instagram feed is looking different these days. The photos in the feed are bigger and there is more video content than still photos, as you are scrolling through. All of a sudden the space became a bit louder and a bit faster. Listen to this episode to know what we think about this update at Cucumber and what this may mean for your small business.
In this episode #CucumberHelen shares how you can make sure that your marketing stays fresh and cool in the times of uncertainty.
In this episode #CucumberHelen shares her thoughts on what consistency means in the business environment and why it is important to be consistent in marketing and branding.
The first “C” of Cucumber Marketing. In this episode #CucumberHelen is discussing the three symptoms that could reveal the real problem to why you might feel unproductive, unorganized or unfulfilled in your job.
In this episode #CucumberHelen shares her insights from her recent trip to Portland to a Scaling Up workshop, highlighting the three specific barriers to growth, why marketing is one of the reasons and what to do about it.
In this introductory episode #CucumberHelen shares where Cucumber comes from and how Cucumber was named Cucumber, what the future holds for marketing in general, and what are the forgotten synonyms of authenticity and vulnerability that business owners must revive in order to grow.