Welcome to The Lead with Simon Walker, founder and Strategy Director at Proposition. The Lead is your go to source for tips, tricks and strategies for marketing your services business. We'll explore the big marketing trends and give you practical, implementable advice on how you can change the way you find customers for the better.
For Episode 3, I sat down with one of our first clients, Nevil Chand, founder of Evolve. Nev does insurance with a difference - he's given back nearly half of the revenue he's made to the Evolve Foundation. He's all about helping people and serving humanity. We covered a whole range of stuff, from building a social enterprise to storytelling to why people are motivated to chase their purpose. Check this out, it's fire.
I sat down with Josh to chat about his work as a behavioural nutritionist, how he tells his story, and why he's making your habits his focus. We also get into brand building and a bit of legacy, and why the 10 year focus is more important than the 1 year focus.
In the very first episode of The Lead, Simon is in Sydney at Hubspot talking Inbound Marketing and how it's going to change the Financial Services landscape.