The Consciously Created Brand: Recent Episodes
Kirsty McGill
In todays episode I talk to Krissie about zero waste digital marketing, the benefits and what truly matters in your marketing efforts.
About Krissie Leyland, Kollectify
Krissie the founder of Kollectify - a zero waste digital marketing agency - helping Shopify businesses to market their business at the same time as protecting the environment.
View show notes at https://elmleafstudio.com/zero-waste-marketing-krissie-leyland/
Transcripts: https://elmleafstudio.com/podcast/transcripts/
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit. Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com/
Instagram - https://www.instagram.com/elmleafstudio
About Nash
Nash Gierak is a sustainability consultant, strategist, and writer based in London. She works with a range of businesses—from start-ups, to well-established companies—to help them confidently meet (and exceed!) the sustainability standards within their industries.
Show notes
Where to connect with Nash* Nash Gierak website * Follow Nash on Instagram * Follow Nash on LinkedIn
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
Have you been thinking about starting a podcast?
If like me starting a podcast has been on your mind for a little while I thought it would be helpful to record my thoughts and feelings at this early stage. Whilst it is still fresh in my mind I can share my experience and what helped me get started.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
If you've ever felt that mainstream marketing can be unethical, or that certain strategies don't feel right, then today's episode is for you. If you want your marketing to be joyful, do good, and feel more fun and easy, then this episode is for you.
I was really excited to be talking to Karen from Goodness Marketing. we had a really great conversation with a lots of things that made me think slightly differently than I had and offered some points that I hadn't considered.
About KarenKaren Webber is a marketing strategist with specific focus on ethical marketing.
As the owner of Goodness Marketing. Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results.
She is also part of the team behind The Ethical Move, creating a movement around ethical marketing.
Originally from a seaside town in South Africa, Karen now finds herself living on the edge of the Peak District, where she makes up for the lack of ocean by spending as much time as possible outside in the hills or in water.
Before starting Goodness Marketing in 2017, Karen worked as a marketing director for a marketing agency. Previously she worked in various editorial and comms roles in London, Manchester and her native South Africa.
During her career, Karen has educated thousands of people in various settings on aspects of good marketing.
“I really believe marketing can be an act of generosity rather than to be about take, take, take. It's about serving people. It's about being yourself, not pretending, showing up in your marketing, however that may look as you, and for that reason, attracting the right people to you”
Show notes
Where to connect with KarenGoodness Marketing website
Sign up to the Goodness Marketing newsletter
Follow Karen on Instagram
Follow Karen on LinkedIn
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
Something that a lot of people including myself previously don't really think about is the impact that the internet has on the planet. And in particular for the purpose of this episode, your website. But the reality is that if the internet were a country it would be considered the 6th biggest polluter. So small steps taken to make better choices can make a difference.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio: Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com
Instagram - https://www.instagram.com/elmleafstudio
My aim is to offer some ideas with this episode of things that have helped me be productive even whilst I have been 'side hustling' and working very limited hours as a stay-at-home mom, working part-time too.
I'll be covering some ideas for those of you looking to grow in 2023, from my perspective, including how I've gone about setting some intentions and planning and the things that help me be as productive as I can be.
Show notes
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website
As you consider your goals and plan for 2023 you might be considering a rebrand, if you’ve never done this before it could be quite a daunting prospect. The answer to the question ‘should you rebrand in 2023’ can only be answered like most things with ‘it depends’. This episode goes into the different factors to consider and the visual rebrand process.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website
The new year is a good time to reflect and to plan for the year, plan out your goals, plan the steps that you're going to take. It creates a natural time to reflect and figure out how you want things to look regarding your business. Now, one of the things that I suggest you do is to look at auditing your website now. We are going to look at the steps that go into a website audit.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website
We should all be trying to make a positive impact and reduce damage as people and in business. But it will also help your business if you are ethics and values-focused and transparent about how you run your business. '94% of consumers globally say it is important that the companies they engage with have a strong Purpose' - Zeno Strength of Purpose Study
- Why your ethics and values do matter to customers
- Our purchases say something about us
- Research shows that people want to make the right purchasing choices
If your business branding isn't truly conveying your values you can find out more about working together on your brand identity, website and marketing.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
JOIN A FREE 15 DAY BRAND PRESENCE POLISH UP CHALLENGE | Starting January 9th - https://elmleafstudio.com/challenge/
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website
If you are listening to this in January when the episode came out then it's Veganuary. A month where many non-vegans sign up to a challenge to go vegan for the month, with the aim to keep it going or incorporate meat-free meals more often. There tends to be a plethora of brands bringing out vegan products, albeit they disappointingly disappear after the month!
I wanted to share my current thoughts around whether we should be working with vegan businesses if you are a vegan business owner, not going in-depth or really researching it but more of a conversation.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
JOIN A FREE 15 DAY BRAND PRESENCE POLISH UP CHALLENGE | Starting January 9th - https://elmleafstudio.com/challenge/
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website
Show Notes: https://elmleafstudio.com/episode-1-intro/
Head to https://elmleafstudio.com/podcast/ for show notes.
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.