They Don't Teach This in Law School: Recent Episodes
Charley Mann
We hear it all the time from the law firm owners we coach... "They didn't teach us this in law school!" We are set on bringing outside business ideas and advice into the world of entrepreneurial law firm owners... so join us as we investigate new stories and strategies each week in They Don't Teach This in Law School!
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Bryan Austin steps in again to guest-host this week's episode on a curious figure from history whose life commands a deep case study. From odd financial decisions that racked in a 100x return to defying every rule of business for his time, Austin paints a portrait of the life of Timothy Dexter and shares his formula for luck you can apply today.
Want help making your own luck? Join our Catalyst Coaching Program
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Bryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half months.
Bryan lays out a practical, step-by-step guide to get ideas out of your head and into people's hands.
Check out Bryan's new best-selling book.
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LinkedIn | Red Kraken Creative
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Tifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.
As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.
This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on fundamentals that compound over time, rather than tactics that spike for a week and disappear.
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There is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode...
Get your free email newsletter training here
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LinkedIn | Youtube | Law Firm Alchemy
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What would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from the social media platforms already!
One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.
Get your free email newsletter training here
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LinkedIn | Youtube | Law Firm Alchemy
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One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.
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LinkedIn | Youtube | Law Firm Alchemy
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We're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year.
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LinkedIn | Youtube | Law Firm Alchemy
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Charley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.
Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:
- Strategies for every stage of your project: from concept to completion.
- Balancing creativity with strategic systems and benchmarks.
- Building relationships with collaborators to make it easier on yourself.
And more!
Want a copy of the book? Get yours now!
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube | Red Kraken Creative
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I used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!
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LinkedIn | Youtube | Law Firm Alchemy
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What demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...
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LinkedIn | Youtube | Law Firm Alchemy
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Bryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.
In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connection, and identity.
Because even when your practice is closed for the holiday, the mindset of leadership and intentional branding never goes quiet.
This episode challenges law firm owners to ask:
Am I telling the stories that truly represent me and my firm?
Or am I hiding behind generic language that could belong to anyone?
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Bryan Austin steps in as guest-host to unpack a subtle but powerful truth:
The words you choose in your marketing can either attract your ideal clients… or push them away.
With Thanksgiving on the horizon, a time of connection, conversation, and reflection, Bryan invites listeners to take a closer look at the language they use to represent their firms.
Because even when your doors are closed, the mindset of legal entrepreneurship never really shuts off.
This episode challenges law firm owners to ask:
Is my messaging aligned with the advocate I want to be?
Or am I using language that unintentionally signals aggression, intensity, or intimidation?
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Darren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they need, but were never taught.
From managing cash flow to planning for the future, Darren breaks downs the core money principles every entrepreneurial attorney needs to understand if they want long-term stability, real wealth, and the freedom to choose how they work… instead of being trapped by their firm’s bank account.
Financial success isn’t just about earning more, but about understanding where your money goes, how it moves through your business, and how to build the systems that keep both sides of your financial life stable.
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LinkedIn | YouTube | Law Firm Alchemy
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LinkedIn | YouTube | LawyerMillionaire.com
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Travis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they can conflict with your true purpose, and how you can completely revolutionize your definition of success.
The trio dives deep into how we measure progress in our lives and careers, and how to find fulfillment right where you are, rather than waiting for the “next” milestone to arrive.
Together, they explore what it means to go off-script, challenge old narratives, and rewrite your personal story through authenticity, connection, and self-awareness.
Listen in and walk away with profound insights, including:
- Understanding where you are in your timeline, and how to find joy there.
- Defining whether you are the "gift giver" or the "gift".
- Finding success beyond achievement and external benchmarks.
And more!
This conversation is about more than mindset. It’s about self-discovery, resilience, and the courage to rewrite the script of your own success story.
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | CGH Law Firm
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LinkedIn | Contender Creative
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Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.
This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence.
Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consistently for that audience.
Precise marketing requires patience, commitment, and a deliberate drive to create your own luck.
Including:
- Building Trust with Intentional Branding
- Targeting your Ideal Audience
- Inviting the Right People to the Table
And more!
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube | ROI360+
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We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding!
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LinkedIn | Youtube | Law Firm Alchemy
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We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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When I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm.
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Chris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability.
Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty.
Including:
- Building rapport with clients starts.
- Mastering conversation, not scripts.
- Scaling empathy through training and culture.
And more!
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube | Intake Academy
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Charley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it into a best-selling book.
Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:
- Strategies for every stage of your project: from concept to completion.
- Balancing creativity with strategic systems and benchmarks.
- Building relationships with collaborators to make it easier on yourself.
And more!
Want a copy of the book? Get yours now!
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
Connect with Bryan
LinkedIn | Youtube | Red Kraken Creative
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Bryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success.
Bryan breaks down the true nature of stress, clarifying the difference between eustress (the kind that fuels growth) and distress (the kind that burns you out), and reveals why unmanaged stress does more than just weigh you down. It impacts your team, your family, and your firm’s future.
Bryan shares valuable tools for mastering stress at the start of your day, and to help your brain close up shop at five o’clock, so you can enjoy the journey of building both your life and your firm, without sacrificing balance along the way.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Steven Goldstein, of Goldstein & Handwerker, explores a crucial yet often overlooked aspect of legal practice: sales skills.
Steven shares his journey from law school to building a successful practice, emphasizing the necessity of thinking like a salesperson from day one.
Tune in to discover how empathy, active listening, and building genuine connections with clients can transform a legal career.
Whether you're a budding lawyer or a seasoned professional, this conversation offers valuable insights into the art of selling legal services.
Mastering sales skills is as essential as legal knowledge in today's competitive landscape.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy | Red Kraken Creative
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LinkedIn | Youtube | Goldstein & Handwerker, LLP
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The two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful presenter? Listen in to find out!
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LinkedIn | Youtube | Law Firm Alchemy
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Rory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and your life.
He shares the pivotal insights behind building a successful firm: why understanding clients on a deeper level is the ultimate growth tool, how narrowing your focus creates more opportunity, and why hiring before you feel ready can unlock explosive growth.
Tune in and hear why you should embrace every stage, how mentorship accelerates success, and why enjoying the process is just as important as the results.
For law firm owners ready to grow with clarity, confidence, and empathy, this episode delivers a blueprint for long-term success.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy | Red Kraken Creative
Connect with Rory
LinkedIn | Youtube | Safir Injury and Criminal Defense Law
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The whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner? And how does the pay break down? We're talking about that in today's newest episode!
And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Your law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more!
And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Bryan Austin, of Law Firm Alchemy and Red Kraken creative, lays out a step-by-step blueprint for taking just a few pieces of short-form content and using it to unify your brand, reach new audiences, and become omnipresent in just 90 days.
Bryan shares the essential insights behind building a far-reaching, high-velocity social media presence, by taking just two hours a month, so you can connect with your ideal clients everywhere they scroll, swipe, and click.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Let's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping your marketing cadence and how to recover when you miss hitting the mark.
And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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This is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costing you growth and get down to the real work? This episode goes deep, so listen in...
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LinkedIn | Youtube | Law Firm Alchemy
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Guest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five-star clients to you.
Bryan lays out actionable strategies to take those occasional bad reviews and use them to strengthen your brand, sharpen your systems, and build trust with your ideal clients.
Want to scale your law firm? Click here
Connect with Bryan, and Law Firm Alchemy
LinkedIn | Youtube | Law Firm Alchemy
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You don't need time, or energy to master marketing. You just need this simple mindset shift.
Bryan Austin, co-author of They Don't Teach This in Law School, takes the wheel for Charley this week and lays out the critical pivot that took him from writer to marketer in a matter of months.
Including:
- The three key secrets to effective copywriting.
- Connecting through relatability.
- Saying more with less.
And more!
They Don't Teach This in Law School is out now on Amazon. Buy it here!
Want to scale your law firm? Click here
Connect with Bryan, and Law Firm Alchemy
LinkedIn | Youtube | Law Firm Alchemy
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This one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheels, this is the episode for you... and considering it contains advice from Ryan Deiss, you're in for a treat!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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Your personal brand is your calling card; made to set you apart and sell your clients before they walk through the door.
Jay Berkowitz, CEO and Founder of Ten Golden Rules, makes his long-awaited debut and reveals the secret of how to sell with your personal brand.
Including:
- The four key strategies for communicating of your brand
- Building consistency across platforms
- Easy habits to increase visibility
- Hacks for enhancing your digital reach
And more!
Check out Jay's Podcast, Ten Golden Rules: Internet Marketing for Law Firms. Listen now!
Want to scale your law firm? Click here
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
Connect with Jay
LinkedIn | Youtube |Ten Golden Rules
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From the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility.
Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship.
Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to get hungry, get aggressive, and to put service at the center of your life.
Chris is lightyears ahead of the rest when it comes to brand-building and reach. Tune into this episode so he can bring you up to speed.
Head over to Amazon and grab your copy of Chris's book, Scaling the Wall
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube |Earley Law Group
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Can you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principles of your firm. What separates good firms from great ones is how you put those values into practice.
How you live your values with intention.
Seth Price, Managing Partner at Price Benowitz LLP and Founder of BluShark Digital, joins Charley for a mastermind in generating growth through your core values. Price cuts out the confusion and sentiment and shares practical strategies for growing your firm (no matter where you are in the journey.)
Including:
- Dividing(and conquering) the legal and business sides of your practice
- Strategies and models for retaining top-tier talent
- Practicing values with intention with EOS, KPIs, and more.
And more!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube |BluShark Digital
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Want to align your business life, personal life, and still have energy to spare for the things that matter?
Scott Snellings has your solution.
Scott Snellings, Founder of Snellings Law and host of The Driven Crowd, returns to They Don't Teach This in Law School to settle, once and for all, the most contentiously debated topic among law firm entrepreneurs:
Whose state has the best pizza?
All joking aside, Scott delivers a powerhouse masterclass of leadership strategies. Mixing mindfulness with business, Scott lays out the radical shift that comes from staying present in the moment. No more thinking about work when you're at home or visa versa, Charley and Scott share key insights into:
- Preparing for the future without constantly having to anticipate it.
- Embracing new opportunities for growth.
- Managing a law firm as both a key player, and chief entrepreneur.
- Essential strategies for community engagement.
And more!
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
Connect with Scott
LinkedIn | The Driven Crowd Podcast |Snellings Law
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Your favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions.
Well maybe not all of them, but at least the ones you submitted.
Charley and Tom Tona, host of the Lead Counsel Podcast, continue their cross-platform collaboration where they've tacked everything from managing time and money to building the best brand online.
This week, they're answering questions sent by you, the listener, to get to the heart of what law firm owners really need to know in order to build their best lives, and law firms.
Including:
- Tools to enhance connection, brand-building, and understanding of your reach.
- Metrics to evaluate team experience and client interaction quality.
- Building currency with human connection, rather than gimmicks.
And more!
Don't forget to subscribe to the Lead Counsel Podcast to catch the other half of their series.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube | Tona Law
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Avoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed.
Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing effectiveness across digital and offline channels. They reframe failure as an essential tool for learning and innovation in a marketing context.
They tackle one of the most universal issues in any work place: how to effectively lead people.
The longer you listen, you more you'll gain.
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
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LinkedIn | Youtube | Pareto Legal
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Guests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace.
They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing.
Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understanding your marketing contracts.
Google resources mentioned in this episode:
Adviser guide: Working with Third Parties
Creating helpful, reliable, people-first content
Want to scale your law firm? Click here
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LinkedIn | Youtube | Law Firm Alchemy
Connect with Ron
LinkedIn | Youtube | Legal Fenix
Connect with Gyi
LinkedIn | Youtube | Attorney Sync
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Charley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.
Whether you're two years into growing your firm or twenty years into leading one—marketing matters more.
More than the quality of your legal services.
More than the relationships you've built.
More than what you do or how you do it.
In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDs—where you don't have to choose between strategy and authenticity, between branding and relationships, between clients now and growth later.
You'll discover how to:
- Refine your marketing by asking smarter, clarifying questions AND…
- Attract the right clients while building a brand that resonates AND…
- Cultivate high-value relationships AND establish a compelling digital presence.
And there's more.
This conversation is a roadmap to dynamic marketing that saves you time, money, and energy—while positioning your firm to grow with clarity and confidence.
Connect with Charley on LinkedIn.
Want help growing? Learn more about our Catalyst Coaching Program.
Connect with Tom on LinkedIn.
Subscribe to the Lead Counsel Podcast to catch the other half of our series.
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Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship.
When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head — and show you why you can’t afford to go it alone.
Tom and I break down exactly how to hire responsibly — the when, the how, and the why — so you can build the team that fuels your firm’s sustainable growth.
Inside this episode:
- The biggest hiring mistakes to avoid (and how to see them coming).
- The mindsets that naturally attract top talent to you.
- The simple anchoring rules that set your firm up for long-term success.
- How to spot the real pain points that tell you it’s time to hire.
Be sure to subscribe to Tom’s channel, the Lead Counsel Podcast, so you don’t miss our previous episode on mastering your firm’s money mindset — and everything still to come.
Subscribe to Lead Counsel to catch the next episode.
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Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship.
The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including:
- Key steps to getting more time on your clock.
- Mastering the power of stillness.
- How to trim down administrative tasks to put your energy into being the Chief Entrepreneur.
And more!
Subscribe to Lead Counsel to catch the next episode.
Connect with Thomas on LinkedIn.
Connect with Charley on LinkedIn.
Learn more about our Catalyst Coaching Program.
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Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth.
Ditch the number struggle and adopt strategies to cross every data hurdle, including:
- The Three crucial pillars, and key metrics, of law firm operations.
- Optimize your firm’s performance, and your decision making, with data.
- Managing your time with data analysis.
And more!
Don't let math anxiety hold you back – it's time to embrace the numbers and watch your firm soar to new heights!
Join our Catalyst Coaching Program.
Connect with Charley on LinkedIn.
Connect with Brad Scott on LinkedIn.
Learn more about Law Firm Alchemy.
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In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing.
When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call.
Tune in for what it really means to create a law firm marketing ecosystem where every piece supports the whole—including:
- The critical difference between mono-media, siloed media, and true multimedia marketing.
- Centralizing your message for maximum impact across every platform.
- Combining direct response and branding to unlock exponential results.
- Real-world examples of firms winning big with multimedia strategies.
From Facebook retargeting to YouTube breakthroughs, Charley delivers actionable insights to help you become omnipresent in your market.
Whether you’re flying solo or running a growing team, this episode is your blueprint to becoming the trusted voice in your community.
Learn more about our Catalyst Coaching Program
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Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.
In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm.
This isn’t just about Shakespeare and stage lights. It’s about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients.
As Wizened as it is whimsical, this scenic route through the performing arts becomes a masterclass in legal entrepreneurship, offering actionable insights like:
- Aligning Your Objective with Your Client’s Story Arc
- The Magic of “Yes, And!” – Improvisation as a Sales Superpower
- Stage Managing Your Day Like a Pro
Bryan and Charley give you even more metaphors, methods, and mindset shifts that turn legal practice into performance art—with results.
This episode is your ticket to play a bigger role in your business—and we promise, the standing ovation is worth it.
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What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin—a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom.
Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on:
- Using theatrical techniques to improve client communication.
- Mastering storytelling to create stronger connections and more persuasive arguments.
- Prioritizing audience experience—whether in a courtroom, consultation, or firm culture.
- Embracing curiosity as a catalyst for professional growth and innovation.
And of course, you’ll hear the unforgettable story of how a stolen hat changed the course of Bryan’s career—and inspired this episode’s title.
Don’t miss this dynamic conversation on the power of performance in the legal world!
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Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm.
Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:
- How to radically impact conversion rates with your response time.
- Intake process audits to keep your goals on track.
- The key metrics for scaling your firm.
- Navigating the radically changing landscape of SEO with the integration of AI.
And more!
Connect with Kevin on LinkedIn
Check out the Managing Partners podcast
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Learn more about Law Firm Alchemy
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Charley's traveling this week, but work never waits!
This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff.
He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication.
Mann emphasizes that success in law firm ownership requires a commitment to ongoing learning and developing the tools to set boundaries in communication, including:
- Ever-evolving strategies for success.
- The hallmark's of successful leadership.
- Building consistency when managing your team.
And more!
Learn more about Law Firm Alchemy
Connect with Charley on LinkedIn
Learn more about the 10 Golden Rules
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This week, Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.
Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including:
- Processes to find the best intake specialists.
- Creating a more empathetic yet efficient intake process.
- The four quadrants of emotional intelligence and how they impact decision-making.
And more!
Brook also offers a customer service diagnostic and can transform your intake process as a secret shopper. Click this link and see how her expertise can transform your law firm today.
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Charley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success.
Craig dives into the power of culture in business, including:
- Lessons from running multiple companies.
- Choosing business ventures related to your expertise to increase your chance of success.
- Synergizing different business ventures to radically effect your success.
And more!
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Charley welcomes back criminal defense firm owner Adam Rossen—for the seventh (but not actually) time! In this episode, they dive into the evolution of his groundbreaking law firm internship program.
What started as an informal “come hang out” experience has now become one of the most structured, immersive, and transformative criminal defense internships in the country. Adam shares how this program is not only shaping the next generation of attorneys but also creating real value for law firms and the justice system.
He reveals how law firm owners can leverage internships to grow their practice while making a lasting impact, including:
- Using interns as a strategic asset for marketing, branding, and relationship-building.
- Avoiding common internship pitfalls while building strong connections with judges and legal organizations.
- Creating a talent pipeline that feeds directly into your firm.
- Setting clear expectations through contracts, integrity agreements, and structured onboarding.
And much more!
Whether you're looking to start an internship program or improve an existing one, this episode is packed with insights to help you turn interns into a strategic advantage.
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Law school gives you the tools to practice law, but what about the tools to build a fulfilling, successful life? Charley goes beyond the textbooks and into the mindset, strategies, and leadership habits that truly separate top performers from the rest.
From mastering emotional awareness to making bold, radical decisions, this conversation is about leveling up in ways no professor ever covered, including:
- Mastering awareness to transform your daily life.
- Playing to strengths, not fixing weaknesses.
- Staying relevant in today’s noisy world through multi-channel marketing.
- How to set the tone and create impact.
And more!
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In this episode, Charley Mann dives into the power of flipping client expectations on their head—transforming every interaction into an opportunity to build trust, authority, and lasting relationships.
You'll discover why how you communicate is just as important as what you say. Charley unpacks the strategies that make clients feel truly empowered while reinforcing your expertise and leadership.
Through real-world examples, you'll learn:
- The key to clear, trust-building communication that sets you apart
- How to position yourself as the guide—while keeping clients in control
- The role of personality in forging strong, loyal client relationships
And more!
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The word of the week is specificity.
Charley guides law firm owners through the unbelievable impact getting specific in your marketing message, the problems you present, and their respective solutions have on your reach.
Charley emphasizes the importance of:
- the ways specificity invites more of the right clients in.
- getting a stronger reaction to precise messaging.
- cutting through the noise and norms of digital marketing.
- empathy as another avenue where specificity is essential.
And more!
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Charley delivers a one-man masterclass on Charlie Munger's game-changing strategy: inversion thinking. By zeroing in on the patterns and behaviors which inhibit success, Charley guides law firm owners through practices to widen the otherwise narrowed pathways of success with a shift in their mindset.
Charley lays out methods to avoid destructive thinking and create new patterns for success, including:
- Identifying behaviors indicative of failure.
- Avoiding the marketing pitfalls that will stall your success.
- Pragmatic, and obtainable, goal setting.
- Taking action as a means to create new opportunities.
And more!
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Anthony Albrecht, Founder of Contender and author of In the Creative Arena, returns to They Don't Teach This in Law School and unfolds his beliefs on how true authenticity is the key game-changer to making a bold impact in the modern world.
With inspiring philosophy and practical life advice, Tony distills it all into strategies for how Law Firm Entrepreneurs can utilize the digital arena to shine a spotlight on themselves and their practice, including:
- Tony’s brand pyramid for establishing a unique brand to dominate your corner of the internet.
- ways to leverage how we show up online to accelerate the impact of the work you do.
- processes to discover, refine and explore how you show up across platforms.
- cultivating your brand as a living document.
And More!
Tony also sings the praises of Driven by Douglas Blackman, PHD
(So much so, he made us link it in the show notes!)
Check it out here!
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Charley sits down with Ron Latz, a fractional CMO and Founder of LegalFenix, for a shoptalk on building, and measuring, a thriving online presence and the shift in paradigms of how legal entrepreneurs can become more visible online.
Ron shares insights on crafting messaging, understanding marketing metrics, and setting realistic expectations for results with:
- Data-driven decisions to enhance marketing effectiveness.
- Underutilized channels to yield significant results.
- Effective messaging to stand out in the market.
And more!
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For New Years, we're circling back to one of our most popular episodes and giving our listeners a gift, FOR FREE, in our show notes.
We're coming hot out of the gates with the first episode of the relaunched show! Jan Roos, founder of CaseFuel, brings THE HEAT with an awesome discussion on how firms can get more value from every lead. Listen in as two marketing and conversion nerds talk shop... plus what Jan will bring back from his time living in Barcelona.
Happy New Years listeners! Lots of good times ahead...
Click here for your FREE New Years Gift: The Ultimate Referral Marketing Playbook
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In today's installment, the robots are taking over!
Law Firm Alchemy presents a deep-dive into Clio's Legal Trends Report and, using the most cutting-edge AI tools from Google, presents a podcast episode completely produced, recorded, and HOSTED by Artificial Intelligence.
Our AI guest stars summarize the latest report and share insights pulled from an essential resource on the challenges, and opportunities, facing law firm entrepreneurs, including:
- The Future of Artificial Intelligence in the Legal Industry.
- Advantages to Flat Fee Billing in Law
- What Firm Expenses Lead to Growth?
- Strengthening Your Marketing and Client Engagement.
And more!
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Carrie Flynn, of Virtual Simplicity, is in the business of scaling businesses with proven, un-complicated strategies with an emphasis on sustainability rather than novelty. This week, she breaks down the top principles and operating philosophies law firm owners should utilize to see exponential growth and avoid burnout, including:
- Methods to automate your follow-up.
- Plug and play strategies to take the stress out of referral marketing.
- The varied benefits of brand and direct-response marketing.
- Finding the best opportunities for growth.
And more!
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Marco Brown, of Brown Family Law, comes in hot and lays out the strategies to get paid and thrive in the legal industry, all while staying aligned with your values.
Marco delivers well-tailored, A-class advice on how a law firm entrepreneur can grow against any opposition, including:
- The steps, and chapters, to scaling your firm.
- Balancing aspirational wisdom with pragmatic wisdom.
- Changing your mindset about money.
- Stacking your firm with the BEST talent.
And more!
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Jason Epstein, from Premier Law, takes off the armor and the gloves for a conversation about how to bring authenticity, altruism, AND profit to your firm.
His grounded strategies are applicable to any business, but when executed well with law firms lead to real growth and huge profitability. Jason lays out:
- Ways to prepare for private equity's role in the future of legal entrepreneurship
- Unlocking the next multiple in the value of your firm
- Dynamic methods to adopt an entrepreneur FIRST mindset
- Tactics to DELEGATE and ELEVATE within your practice
And More!
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There are three types of economies that operate in your life. The macro, the micro, and the personal. How does each of these affect your life and law firm? How can you work with instead of against each force? And what role do you play in your success inside of a multi-trillion dollar economy?
Charley breaks it all down in this week's solo episode!
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Best-selling author and founder of My Legal Academy, Sam Mollaei lifts the curtain on the shifting legal industry and presents a future where you get to make the rules. Sam presents a version of success that is not only predictable, but repeatable, sharing his experience in the legal industry and his secrets, including:
- Tips for learning and progress.
- Methods to Identify and focus on your strengths.
- Breaking down goals into simple, actionable steps.
- Filtering information in a noisy world.
And more!
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Josh Aranda, CEO and Co-Founder at Mission Matters Group, takes apart the model of success and builds a new, ironclad framework where work and family are intertwined, and thriving.
Josh shares his personal struggles, stories, and strategies for how he's shaped his values with the well-being of his family at the center, including:
- Techniques to layer different systems, thoughts, and mindsets to cultivate new methods to suit your individual needs
- Methods to compassionately address conflict.
- Creating a common vernacular to share your values.
- Frameworks to address tension, and resolve it.
And More!
- Connect with Josh on LinkedIn
- Learn More About Mission Matters Group
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Tim Semelroth returns to share his methods to power-up your knowledge, and maximize the ways it can enhance your work.
From must-read books to innovative new technologies, Tim weeds through the innumerable "musts" and "shoulds" and lays out simple steps to uncluttered your mind and get to work, including:
- The essential difference between archived vs. active information.
- Best practices for recalling information from an archived space/
- What books you're going to want to add to your shelf.
- A vision for the future of AI tools, and a method of utilizing them you're going to want to hear, and adopt!
And more!
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"The yellow brick road of failures is what takes you to success."
Charley flies solo for the second week in a row and posets an important question:
How do you weather moments of crisis? How can you let it make you better?
Charley eliminates the shame of failure and zooms out to empower law firm entrepreneurs to collect their failures, emergencies, and crises and make gold from them.
Whether it's a partnership falling out, a case going awry, or personal struggles bleeding into professional goals, Charley lays out the keys to crisis management to navigate through crisis and safely to the other side, including:
- Understanding the difference between a proactive vs. reactive response.
- Staying in your sphere of control
- Banishing shame from your conversations.
- Reframing the "I have to..." mindset into an "I get to..." one.
- Building systematic structures to avoid future crises
- Methods to practice these techniques daily to better utilize them in a professional setting
And More!
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Charley flies solo to cast a wide net, exploring the multiple disciplines necessary for effective and dynamic marketing.
This is a go-to guide for any law-firm owner searching for strategies to broaden their client list and bring the right people through their doors.
Charley lays out the essentials, including:
- Ways identify your ideal client
- Building, and maintaining, a quality list
- Managing non-client communication
- Blending digital with traditional marketing
And more!
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Jay Ruane, Curator and Leader of The Criminal Mastermind, shares proven techniques which took his modest firm from a family practice, to something which has “grown, and grown and,” two decades later “doesn’t seem to be stopping anytime soon!”
Jay unfolds the precise strategies which make financial and personal successes outpace the energy it takes to achieve them, including:
- Constructing a complete, in-house marketing team
- Incorporating innovative, outside the box, marketing strategies
- Techniques to effectively engage clients
- Fostering a positive and no-fail team dynamic.
And More!
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Paul Faust, President and Founder of RingBoost, returns to They Don't Teach This in Law School to share more about the unique road he walks to chase non-conformity, risks, and connection.
With an infectious passion and overwhelming enthusiasm, Paul lays out what can future-proof law-firm owners entrepreneurs in a marketplace which is only getting more automated, including:
- Thriving in your business by fostering deep personal connections.
- Building long-term relationships to achieve long-term success.
- Making radical marketing choices by inviting your competitors to the table.
- Opening yourself to wider life experiences that feed back into your work.
And more!
If you haven't yet, don't miss our first conversation with Paul on Redefining Success!
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Brandon Osterbind returns to They Don’t Teach This in Law School for an eye-opening discussion on the crucial financial habits for long-term life and law firm success.
Brandon reveals how financial discipline and a profit-mindset play a massive role in navigating the ups and downs of law firm management. He shares his method for cultivating success and profit as a daily habit, including:
- Managing cash flow and avoiding the pitfalls of the "hedonic treadmill,”
- Sustaining growth with strong financial habits
- Long-term benefits of holding yourself accountable for financial decisions
- Building a bulletproof future by preparing for fluctuations in income.
And more!
If you haven't yet, check out our first episode with Brandon to unlock more insights on leading by your principles. Listen here!
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Thomas Tona, CEO of TonaLaw and host of the Lead Counsel podcast, lays out the secret to adopting an 'abundance mindset' to guarantee success, not only with your firm but your life. His firm handles over 14,000 active cases and in our conversation he shares, with contagious energy and powerful anecdotes, the habits and lessons which got him there, including:
- the power of coaching, and surrounding yourself with like-minded people focused on growth.
- building a strong culture and core values within a law firm.
- rooting out fear and anxiety around confrontation in order to lead at the highest levels.
- building effective daily habits like meditation, exercise, and reading
And much more!
Check Out the Lead Counsel Podcast!
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Patrick Patino, Founder of High Five Legal, understands the dynamic power of authenticity. He discusses his own journey of self-discovery and the ways blending traditional and modern approaches can create a one-of-a-kind brand to set you apart, including:
- How being yourself and developing a clear personal narrative are essential in the legal profession
- Developing your own distinct voice to attract clients looking for a more approachable, and human, experience
- The ways the legal profession is evolving, making it a perfect time to try new things and break old rules.
And more!
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Delisi Friday, the Chief Transformation Officer at Cesar Ornelas Injury Law, dives deep into the power of building and harnessing relationships in the legal world. Delisi draws from her personal and professional journey to deliver actionable insights, including:
- exploring the unique challenges lawyers face in mastering networking and referral marketing
- offering a fresh perspective on how to strategically approach relationship development
- unpacking the pivotal role of a Chief Transformation Officer in driving firm-wide success
- laying out what it means to be an A-Player and what you should look for when searching for top talent
And much more!
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Chuck Boyk, managing partner of Charles E. Boyk Law Offices, puts the personal in personal injury.
Chuck discusses everything from grassroots marketing, the importance of print and digital newsletters, and strategies to balance the administrative demands of running a world-class office with the practice of staying on your A-Game as a top-tier attorney. The through line across the immense and varied advice Chuck has is this:
You are forged by the relationships you build.
Chuck shares tactics to create lasting connections, maintain a competitive edge, and lays out the formula to:
- Prioritize personal branding
- Maximize the impact of newsletters
- Utilize grassroots marketing
- Balance marketing efforts with case management
- Implement direct response marketing
- Develop a strong brand and reputation
- Stay current with marketing trends
- Cultivate strong personal relationships with clients
And so much more!
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Jason Hennessey, founder of Hennessey Digital, is a renowned expert in SEO for the legal industry. Jason shines a light on leveraging SEO and AI to boost your law firm’s online presence, along with strategies for building a premium agency. He shares practical tips on balancing cutting-edge digital marketing practices with traditional strategies, including:
- The critical role of SEO in legal marketing
- How to strategically use AI without losing the critical human element.
- The BEST practices for on-site SEO for law firms, including targeted content creation
- The benefits of influencer and personality marketing for increasing your firm’s visibility
- Standing out in a competitive market
And much more!
Learn more about the SEO Hero's Guide
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John Cooper, co-founder of Cooper-Hurley, has made a dynamic impact in the Hampton Roads Area of Southern Virginia. He has taken his speciality of railroad law and built a wide-ranging business that stretches as far as the tracks can carry it.
John speaks with passion and empathy, and blends the two into a formula that yields expertise in the ways law firm owners can grow their firms, including:
- The importance of balancing your firm's knowledge of the law with practical business skills to help you grow.
- The unique aspects of railroad injury cases, and how to serve clients who are juggling the medical, professional, and legal choke-points of personal injury.
- Building SOP’s to ensure empathy, care, and communication with your clients along every step of their journey: from crash to courtroom.
And much more!
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Ben Glass, author of the brand new book "No B.S. Time Management", has spent his career shaping success for law firm owners and entrepreneurs.
Ben unpacks the value of time and creativity, and precisely lays down the strategies to bottle lightning in the legal industry, including:
- Embracing creativity, and thinking outside the box, to discover innovative solutions to revolutionize your personal and professional journey.
- Prioritizing self-care and promoting a work life balance to ensure you capture crucial family time and achieve the space for personal fulfillment.
- Developing a leadership mindset to grow your firm, and delegate responsibilities effectively.
- Valuing one's time and making intentional choices to achieve success and happiness in the legal profession.
- Building a better relationship with your team, your clients, and your family.
Plus much more!
Get the book here!
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Erin Andersen, a hiring advisor and culture consultant, unpacks the techniques to hire the best talent for your law firm, including:
- retention strategies that begin in the hiring process
- how to identify roadblocks, burnout and other retention issues crippling your firm through surveys
- aligning salaries with market-rates to elevate your firm into a first-choice employer
- incorporating professional development and hybrid work environments to set you apart from other firms
And more!
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Johnathan Hawkins, founder of Law Firm GC, goes deep on the importance of open communication, honesty, and addressing issues head-on. They explore the key elements of creating a high-value firm, including:
— How to draft strong partner and retainer agreements
— Sending wide-ranging print newsletters to build strong relationships with your audience
— How to scale your firm
— When to add partners
— Secrets to increase the value of your firm (for a future sale)
And more!
Check out Founding Partner Podcast
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Scott Peterson, co-founder and managing partner of D’orazio Peterson, shares the psychology involved in being a practicing lawyer or a law firm owner, the importance of dealing with people, and understanding their problems in the legal profession. He shares tips on how to become a better conversationalist (to improve the outcomes you get when dealing with clients, team members, and even your spouse). This episode is all about the importance of taking a long-term perspective, family/work-life balance and the rewards (and challenges) of running a small firm with family at its center.
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We talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marketing. He discusses the importance of earned media, building relationships with journalists, and the role of paid media in marketing strategies. Joe emphasizes the value of press in establishing authority and validation points for law firms.
- Learn more about 9Sail
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Today we talk with Ryan Kimler, the founder and owner of Net Profit CFO, to discuss the financial side of law firms. We delve into topics including cash flow, financial management, hiring decisions, and the role of financial professionals in law firms.
- Learn more about Net Profit CFO
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Multi-channel, data-driven, high-velocity marketing... what is any of it? Sounds like a bunch of buzzwords, until you hear them broken down by Conrad Saam. He takes on some of the common issues in marketing (including his frustration with "ROI" as a measurement) and provides a much-needed course correction for law firm owners looking for a magic wand solution to their issues.
- Learn more about Mockingbird Marketing
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Seth Price, the Founder of Price Benowitz and BluShark Digital, discusses the challenges of scaling two growing businesses... and he's in favor of "middle management" to help continue the growth! But what does middle management mean? What's the effect on hiring, culture, and org structure? You'll need to listen in to find out...
- Learn more about BluShark Digital
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There's a lot to unpack here... from how law firms fail to prepare students for working in small firms to creative acts in law firm ownership to creating a transformational journey for your clients. It's all thanks to Owen McGrann, the "anti-lawyer" and founder of McGrann Law.
- Learn more about McGrann Law
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Maddy Martin of Smith.ai comes on the show to discuss the importance of "business discernment" and the need for foundational education in sales and marketing. We also explore the waves of automation and delegation in the legal profession and how to measure the impact of those changes. And then we dig into how to be a great partner with your vendors... so you get the best possible outcome from the relationship!
- Learn more about Smith.ai
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Adam Rossen gives many f***s. That's kind of the secret to his success. While he may come across as all business, he really cares about his clients, his team, and his community. This kind of empathy and passion is one of the things he sees not taught in law school.
We also stumble into a big coaching moment at the end of the call, so make sure you stay tuned!
- Learn more about Rossen Law Firm
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We have Elise Buie on the show to discuss the importance of creating a culture of feedback and accountability within her firm, where direct compassionate feedback flows in all directions. We dig into how to lead an accountable team of high performers, and delve into Elise's incredible backstory.
- Learn more about Elise Buie Family Law
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Law firm owner (and former local politician) Kevin McManus shares his insights on leadership, managing people, and building a successful law firm. He discusses the transition from politics to entrepreneurship and the importance of leading a team to achieve a collective vision. He talks about creating a positive and fun (and productive) work culture, where team members feel valued and motivated. He also highlights the importance of personal connections with clients and the use of technology to enhance communication and customer service.
- Learn more about Kevin McManus Law
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Returning guest Andrew Ayers is back to talk about the importance of maintaining authenticity in the legal profession. We discuss how law school often molds students into a certain type of lawyer, but the most successful lawyers are those who stay true to themselves. Then it's on to big topics like the role of AI and private equity; plus, Andrew has a very strong opinion about your law firm using YouTube...
- Learn more about Andrew Ayers and his law firm
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Adam Boyd, an expert salesman and multifaceted entrepreneur, joins the show to discuss the lack of sales training for attorneys. Adam shares his journey of becoming a salesperson and the mindset shifts he had to make to succeed. We also explore the role of industrial psychologists in personal and professional development... never heard of an "industrial psychologist?" You're in for a treat...
- Learn more about The Northwood Group
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There's more to your finances than just the firm's revenue. What about you personally as the owner? Are you protecting your wealth and income? Turns out there's a lot more you need to know than just how to handle a profit and loss statement. Tune in while Frank Rekas helps break down this puzzle!
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Say hello to my buddy Zack Starr, a transformation coach! He talks about the importance of work-life balance and overcoming adversity - and it's astonishing. Truly jaw-dropping.
Zack shares his personal journey of identity crisis and how he found balance in his life. He emphasizes the need to be present in each moment and to focus on key areas such as physical health, financial health, family time, and work.
- Learn more about Zack
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In this episode, Steve Richardson, founder of Richardson Law Offices, shares his insights on communication and persuasion skills that are not taught in law school. He emphasizes the importance of speaking to non-lawyers in a way that resonates with them emotionally. Steve also discusses the evolution of marketing in the legal field and the power of information-based direct marketing. He highlights the significance of building and nurturing a list and the benefits of automation and AI in marketing. Steve provides valuable advice on balancing automation and DIY marketing and shares his recommended resources for further learning.
With a firm that's been going strong for 10 years, AJ Yolofsky knows what it's like to handle the often Sisyphean task of running the firm. It can be tiring. And, at some point, you will burnout. How you handle that moment matters.
During this episode, we talk about:
- Leadership
- Setting boundaries
- Self-care
- Controlling your calendar
-
And more!
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Learn more about Yolofsky Law
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What if I could take a totally obscure championship and make it a great metaphor for marketing? I guarantee this episode will give you a fantastic framework to get greater results from your marketing...
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Have you ever gotten in an online debate and wished you could just talk with that person to figure out what you each actually think rather than take shots on a social media posts? Bradley Miller and I broke proverbial bread to talk about authenticity, private equity, and the value/difficulty of describing legal services as a "product."
- Learn more about New Modern Lawyer
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I don't know about you, but "vacation" has a whole other meaning when you own and operate a business. However, a vacation may be exactly what you need... and what your staff needs... FROM YOU!
Find out how to make taking a vacation a superpower for your law firm in this week's Coffee-sode!
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Jan Roos of CaseFuel is back to bring some hard-hitting insight into what separates the most successful firms from the also-rans on the sales and marketing front. We dig into the problem of getting clients to make decisions. But is it really their problem, or is it an issue with... you?
It's an awesome episode for any firm owner who wants to convert more leads into clients!
- Learn more about CaseFuel
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You probably put a lot of money into your law firm's website. So why, perhaps, is it underperforming? There are plenty of things that can go wrong, which is why we Tom Foster of Foster Web Marketing on the show to help us sort out of the issues and guide you going forward!
- Learn more about Foster Web Marketing
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Do you struggle with your identity as both a lawyer and entrepreneur, caught in the middle of everything you need to do as a law firm owner? I talk about this all the time with coaching clients. So, what should you do when these forces collide? Listen to the episode to find out...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Today's guest built a great firm going against the grain. Mary Ellen O'Connor nearly hit her first seven figure year without a website and has since integrated digital marketing into her firm to catapult it past the million dollar mark. But it doesn't stop there. Mary Ellen ran a remote/hybrid firm before remote firms were all the rage. She's weathered some tough storms in the last 18 months, but actually came back out stronger than ever. There's a lot to learn, so listen in right away...
- Learn more about O'Connor Law
- Connect with Mary Ellen on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
I hope you like puns, because this episode has a lot of them. It also has an unbelievable amount of marketing and business-building insight. During this amazing episode, discover...
- How to use your story in your marketing
- The superpower of simplicity
- What it really takes to write a book
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Secrets of super learners
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Learn more about Michael and Paperback Experts
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Want to step inside the mastermind room for a group of excellent entrepreneurs supporting law firm owners? I share what we talked about and what our actual thoughts are on working in the legal support and success space...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
In our longest and most esoteric episode ever, criminal defense attorney Nate Amendola shares his views on a wide range of ideas, ranging from sleep to entrepreneurship to handling the lawyer versus business builder identity crisis. Don't miss out on this wide-ranging conversation!
- Learn more about Amendola Defense
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Stop creating and learn to...
Well, you will have to tune into this short and POWERFUL coffee-sode of the show to find out this SUPERPOWER you can add to your marketing arsenal!
Like the show? Don't forget to leave a 5-star rating and review on your podcast platform of choice!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
How do you balance culture, KPIs, leadership, high performance, core metrics, and more as a law firm owner? It's not easy, which is why Jon Cumberworth is on the show to dissect the big issues with scaling up a law firm while staying true to the core purpose and mission.
- Learn more about Acting Executives
- Connect with Jon on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Is shelling out millions for 30 seconds of fame during the Super Bowl a marketing touchdown or an expensive fumble? Grab your coffee and let's scrutinize the strategy behind the glitz and glamour of the game's most talked-about commercials. In this caffeine-fueled Coffee Sode, we dissect the complex game of Super Bowl advertising, questioning the enormous $7 million investment for fleeting airtime. Through a critical lens, we examine whether these high-priced spots score in achieving long-term marketing goals or if they're merely a blitz for the eyes, neglecting the essential steps of sparking interest, fueling desire, and prompting action, as outlined in the AIDA model. No guests, no distractions—just a straightforward conversation about the effectiveness of splurging on the Super Bowl's ad mania.
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Most law firm websites fail to do one critical thing: convert visitors into callers. There is one massive mistake you see them make causing this issue. The solution to this problem is only the tip of the iceberg in this wide-ranging marketing discussion with the fantastic founder of Wise Guys Digital Marketing, Cooper Saunders.
- Learn more about Wise Guys Digital Marketing
- Connect with Cooper on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
It's time to wrap up our series on building a law firm that will attract outside investors. Of course, as you build for outside investment, you're also building the returns you get right now as the owner!
Don't forget to leave a review for the show on your podcast app of choice. And if you have a series idea for the future, let us know.
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Transform the way you see your law practice—not just as a job but as a potential goldmine for investors. With the help of Ed Alexander, we navigate the intricate world of law firm valuation, discussing the pivotal moment when owners recognize the necessity to hire and delegate to cultivate their firm's growth. We'll dissect how the stability of deals and a fortified business structure can significantly boost a law firm's market appeal. Plus, we tackle the often-overlooked financial strategies that safeguard a firm's goodwill, especially when navigating the turbulent waters of acquisitions.
Peek behind the curtain of partnership structures within law firms with Ed and me as we dissect innovative ways to integrate equity, driving motivation and loyalty among associates.
- Learn more about Ed Alexander's law firm
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Cynthia Thomas and Sophia Lingos stop by for the first double-guest episode! We delve into the essentials of financial literacy for lawyers and discuss how new generations are reshaping the industry's image without sacrificing the gravitas of the profession. If you've ever felt like a wallflower at a networking event, this conversation also promises strategies to break the ice and forge connections that matter. Plus, we're ringing in the digital age by dissecting how attorney networking is evolving!
Register for the ABA TechShow, held February 14-17 in Chicago!
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Craig Goldenfarb is ready to be an open book. Between his 7-Figure Attorney Summit, held every year, and podcast episodes like this one, Craig gladly gives away the big ideas for his law firm to other lawyers and firm owners.
During this episode, we dive deep into the leadership and culture systems behind his 8-figure Florida personal injury firm.
Tune in for an exceptional discussion, and then make sure you sign up for the 7-Figure Attorney Summit, held April 11, 2024, in Boston!
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Ever wonder why some lawyers seem to have a secret edge? In a riveting chat with my mentor Dave Frees, we unravel the mysteries that traditional law school curriculums gloss over, focusing on the art of masterful communication and the business savvy needed to excel in legal practice. Dave, an interrogation and communication maestro, breaks down the invaluable techniques lawyers must adopt to not only argue a case but to deeply understand and connect with clients, manage stress effectively, and build a thriving legal business.
Strap in for a strategic deep-dive as we explore the military-born wisdom of the OODA Loop and its powerful application to entrepreneurial law firms. Dave lays out how observing, orienting, deciding, and acting with precision can give you a competitive edge, streamline client interactions, and refine your team-building skills.
We continue our series on how to create an investment worthy law firm! This week, it’s all about MARKETING. What does “scale” mean? How will private equity view marketing systems? All that and more on this week’s episode!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Imagine transforming your law practice into a dynamic income-earning machine that thrives even without your constant touch. Joey Vitale, owner of Indie Law and Skybreaker Group, pulls back the curtain on this very journey.
Tackling the myths and realities of hiring a virtual assistant (VA), we dissect the hesitations that hold many law firms back. Learn how a part-time VA can become a cornerstone of your operation, growing from managing your calendar to becoming a trusted cog in the firm's wheel, as you embrace the art of delegation. Furthermore, we reveal how to harmonize synchronous and asynchronous work with VAs across the globe, transforming night-shift work into a strategic advantage and underlining the profound impact of an empowered VA stepping into a managerial role.
- Learn more about Indie Law (for trademarks)
- Learn more about Skybreaker Group
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Leading a team in your law firm isn’t easy. Daniel Izquierdo understands this and is honest about his personal and professional growth journey. Get ready for real candor and battle proven strategies for firm owners!
- Learn more about IZ Legal
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
How do you create a repeatable business model in your practice? This is the secret to scale and a key part of developing a law firm worth investment. Learn how to set up your firm for quick growth and how to structure the services you offer in a way that is easy to repeat over and over again.
Don't forget to subscribe so you don't miss out on another one of these episodes!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
We have the Long-haired Lawyer on our show this week! Wish your law firm's brand stood out more? Trying to gain an edge against the sea of competitors in your community?
Tyler O'Brien shares his perception of the profession and what he does to stand out while generating steady growth in his law firm.
Learn how to inject more individuality and authenticity in your personal and law firm brand in this week's episode of "They Don't Teach This in Law School!"
- Learn more about The Longhair Lawyer
- Connect with Tyler on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
What started as a monologue under the title, "Why Would I Buy Your Law Firm," this is now the start of a series of episodes covering what an "investment grade" law firm looks like.
Tune in to this first part of something special from the show...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
The superb Tim Semelroth joins the show to talk referral marketing, the ongoing talent acquisition game, how to stick to the basics while you also investigate shiny objects in marketing, and a whole lot more. Tim's firm in Iowa experienced massive growth in the last decade, and he shares many of the secrets behind his success, including one employee he thinks every law firm should hire!
- Learn more about Tim's law firm
- Connect with Tim on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Instead of trotting out some tired old wish list for your marketing plan in 2024, what if you changed the approach? The framework in this episode is designed to show law firm owners how to build a different kind of marketing plan. We change the timeline and the processes involved to set you up not just for a great first quarter but long-term marketing growth!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Should you use direct response marketing? What about building a brand?
Or maybe... both? You can get the best of both worlds by following Kia's plan for maximizing your marketing. Discover major lessons she's learned working with some of the most powerful marketers in the world, including the legendary Dan Kennedy!
- Learn more about Zine Graphics
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
In the last five months, these were five of the most important decisions I made for Law Firm Alchemy's growth.
Also, new mastermind group announced at the beginning of the episode! Will you be the right fit for it? Will it be the right fit for you? Let's find out together...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
What do infomercials, a serious discussion about profit, creating value, and turning consultations into powerful conversion tools have in common? They're just a few of the topics we get into with Andy Stickel on this week's episode. Come for the marketing tips, stick around for the big strategies for growing a law firm from every angle.
- Learn more about the New Year, New You Boot Camp
- Watch great videos on Andy's YouTube Channel
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Holy smokes! This episode is a powerful concoction of scalable marketing and relationship building, crossed with leveraging new media channels. Want to get actionable strategies and ideas for your law firm? Listen. This. Instant.
- Learn more about Andrew Ayers and his law firm
- Connect with Andrew on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Gyi is one the top digital marketers we recommend at Law Firm Alchemy, and it shines through during this episode. We cover artificial intelligence, why profit comes first, how to be authentic, what's the deal with short form video, and whole lot more!
Listen in on a wide-ranging discussion that can drive BIG results for your law firm's marketing.
- Learn more about Attorney Sync
- Connect with Gyi on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Are you stifling your creativity with an abundance of options?
Having too many resources and tools can complicate the process and dilute creativity. In fact, when it comes to software, opting for one that lacks a few features might be a better choice than one that's jam-packed with options.
And then we find out if you're ready to step up your game with the Genesis Mastermind...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Have you ever wondered who's at fault when your team falls short - is it really them or could it be you? There's a magic wand solution to this problem. You just need to be open to your team being smarter than you.
During this episode, I'll tell you how to get your team up to your speed with great ideas and strategies to grow the firm. Hint: it starts with you not being the only source of ideas and information for them.
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Sometimes success feels a little "woo-woo." It can feel silly to talk about self-care, stress, and mindfulness. But what if those tools are what propel you to greater focus and productivity? Jessica Harrington wants to change the dialogue surrounding these topics.
Tune in while we talk about taking charge of your well-being to be the best law firm owner and entrepreneur you can be!
- Learn more about Journey to Yourself
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Law firm marketing and sales processes often focus on the wrong thing. They sell something people don't want... and the conversion rates show it.
What should you be selling to your prospective clients?
You'll have to listen in to get the answer!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
The estate planning firms are under the spotlight during an excellent episode with marketing and growth expert Andrew Zihmer of Zihmer Law Firm and Vertex League. Together, we tackle the tactics and strategies to live a fantastic life while creating "scale" in your law firm. It's a wide-ranging discussion with plenty of hearty laughs for fans of the show!
- Connect with Andrew on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Imagine unlocking the treasure chests of the past to fuel your modern marketing strategies... turns out, everything you need to know about generating attention and interest in your law firm already exists. The question is whether or not you're curious enough to look...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Have you ever woken up in a Guamanian jail cell? It can provoke massive change in life, including for Tony Albrecht, who embarked on a journey that took him around the world. It led him back to being a lawyer... and then out into the entrepreneurial world to help other lawyers build their brand and voice on LinkedIn.
Learn how to rock it on LinkedIn and bring more of YOU into your marketing during this extra special episode of the show!
- Connect with Tony on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Do you hate looking at a day filled with random tasks and obligations? Yeah, me too. That's why the way I schedule my time looks so different from many others. I'll share with you the advice I follow and give to my private coaching clients in this week's coffee-sode!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Guess what? Running a law firm isn't easy. But it is made much easier when you live and lead through deeply rooted principles. During this episode, law firm owner Brandon Osterbind lays bare his thoughts on success, the financial ups and downs of running a law firm, and how he lives a full life.
This is one episode that promises to leave you contemplating long after the last word has been spoken.
- Learn more about Brandon's law firm
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Complexity is overrated. It creates too many points of failure, especially in a growing law firm. Want faster and greater success? Do the simple steps extremely well. I'll tell you how and why during this week's episode...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Not every lawyer wants the glamour of the courtroom. Mike Monteforte found his passion in estate planning. Today, he is building a law firm that doesn't require him to "be a lawyer."
During this episode, you'll hear from Mike about transformative moments and mindsets that propelled him to where he is today - including how his wife pushed into one of his most important business decisions!
- Learn more about Monteforte Law
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Life is filled with weird loopholes in the system. The problem is most of what we're told and sold is designed to fit within the usual narrative. What happens when you realize that the data and ideas backing up the system are deeply flawed?
It's all a little heady, but it's the focus of this week's Coffee-sode - and I know all the BIG THINKERS out there are going to enjoy this one!
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Ever thought about the hidden challenges that come with being a legal mind? In our latest episode, I sit down with Len Spada, a successful lawyer and entrepreneur, who guides me through his journey of navigating the delicate balance between analytical thinking and empathy in the legal profession.
Len is in a brand new entrepreneurial phase with his law firm and has more than doubled his firm's revenue recently.
What's his secret to success?
He's looking to a brand new community to grow fast and bring on great clients.
- Learn more about Spada Law Group
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Do you wonder if you're missing the mark when it comes to marketing your practice? Are you looking to understand your audience better and craft compelling offers they can't resist? This episode is packed with practical advice on using feedback loops to fine-tune your marketing decisions and strategies.
I even share my own experiences in understanding my audience and the surprising truths I discovered...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Looking to transform your law firm into a profit-generating powerhouse? Then this episode is packed with insights just for you! Join the conversation with Moshe Amsel, a mastermind behind Profit with Law, as we explore the secret ingredients of a successful law firm business. Moshe shares his unique perspective on the significance of bedside manner in client relationships, and how this overlooked factor can drive your firm's growth. Discover how a shift in focus from mere book-keeping to a more holistic approach including monitoring conversion rates and tracking website clicks can revolutionize your business.
This is a mind blowing episode that you definitely don't want to miss!
- Learn more about Profit with Law
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Curious about what an executive assistant could do for you? Want to see behind the scenes on the process of choosing my next team member? I'm pulling back the curtain to show you how I drink my own Kool-aid on taking leaps and pushing yourself by making this important hire for my own business...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
How does Cassidy Lewis rack up wins for one of the biggest personal injury law firms in southeast Virginia? She brings both innovative strategies and excellent management of her team to the table to get more done at a higher level.
Listen in while Cassidy shares some behind the scenes secrets from Cooper Hurley Injury Lawyers and what she's learned while producing year over year growth for the firm.
- Connect with Cassidy on LinkedIn
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
Are you ready to transition from being the head of a family to the captain of a ship, steering the crew towards a shared vision?
Learn how to chart your course and make decisions that benefit your entire crew, even if it means making tough calls and letting go of those who can't keep up. Discover the strategies and mindset needed to build a performance culture, where everyone feels valued and is motivated to perform at their peak.
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
Money in law firms is... complex. To say the least. In this week's episode, we reduce the fog of war for law firm owners who are ready to master their financial futures. You can massively accelerate your growth through understanding the reinvestment, better tracking your highest value work, and more. Leah Miller of LNM Financial reveals the inside scoop from her own experience working with seven-figure law firms!
- Learn more about Leah and LNM Financial
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
When should you throw in towel on a marketing or leadership strategy? Truth is, most firm owners throw the towel in too early and too often.
This episode is all about hitting your GUT CHECK moment and deciding whether to break through or move on to the next idea. This is a powerful idea and may be exactly what you need to hear right now... especially if you feel like you're having trouble getting a strategy to stick.
How do you go from a paper route to selling phone numbers to being a guest star on The Office to producing your own films? Multi-hyphenate entrepreneur and delightful human being, Paul Faust, has a big journey with equally big and important insights to show for it!
You won't believe the social media network Paul credits as being the best business booster for him... and why he thinks every law firm owner should be using it.
Tune in for an energy-packed episode filled with deep mindset insights, including how Paul built an incredible network through the power of just enjoying other people!
- Connect with Paul on Facebook
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
You can and should expect more from your team members. Actually, they WANT you to expect more of them! However, we also often want to be liked.
How can you strike the right balance while building a fantastic, high-profit law firm?
This week's coffee-sode dives right in on this discussion...
- Connect with Charley on LinkedIn
- Sign up for the Law Firm Alchemy email list
It's not the $100 million verdict that impresses me most about Ryan McKeen. (He has an event coming up to showcase how they made the verdict happen! Check it out here.) It is his honest reflection on the growth of his firm over the last 10 years that really shines.
Ryan was not an overnight success, and there are a few things he would have done differently to get where he is today a little faster. But rather than live with regrets, Ryan now puts the wisdom to use in his growing Connecticut law firm.
So, what would Ryan have done differently?
And what is the most important mindset he wants every law firm owner to develop?
Listen in to learn!
- Connect with Ryan on LinkedIn
- Learn more about Ryan's law firm
- Learn more about Law Firm Alchemy
- Connect with Charley on LinkedIn
This is definitely a different type of episode... I'm taking you behind the curtain to see how I spent the first $10,000 in my business when I first launched Law Firm Alchemy. Actually, it's a little more, but the headline is better this way.
I'll share the communities, courses, software, swag, and more that I spent on.
Since this is a different type of episode, let me know if you want to hear more stories from behind the scenes like this one about the business... or if you don't! Reach out via email or social media and let me know your thoughts.
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
You've heard the phrase "you're network is your net worth." What if you decided to build your own network, instead of going around to others' spaces?
Scott Snellings did exactly that while building a premiere personal injury firm in Frisco, TX. Listen in while Scott talks about living out a big, purposeful life while building up others around him.
- Learn more about Snellings Law
- Connect with Scott on LinkedIn
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
You've heard the phrase "you're network is your net worth." What if you decided to build your own network, instead of going around to others' spaces?
Scott Snellings did exactly that while building a premiere personal injury firm in Frisco, TX. Listen in while Scott talks about living out a big, purposeful life while building up others around him.
- Learn more about Snellings Law
- Connect with Scott on LinkedIn
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
What if the key to unlocking your next level of success lies not in your thoughts, but in your actions? Dive into a riveting conversation that explores the power of execution and how it often trumps understanding and intention. We dissect the concept of action-taking, illustrating how even a minor 20% execution can catapult you miles ahead of those trapped in the inertia of inaction. Discover how the simple act of 'doing' fuels momentum, cultivates success, and transforms you into a dynamic executor.
As the conversation progresses, we also unmask the metamorphosis of action as we evolve both personally and professionally. Witness the journey from the person who drafts the marketing letter to the one who entrusts the task to a marketing director and how the very definition of action undergoes transformation. We'll also tackle common roadblocks like clinging to work or abdicating accountability and practical strategies to overcome them. So get ready to shake off the shackles of explanation and embrace the power of execution. Hit play and prepare to revolutionize your action-taking habits.
What if the lawyer was put back in the position of community leader and revered expert? What if your firm was the first call people made for any problem they need solved, because you are positioned as an impact-first firm?
Greg DuPont knows lawyers can strive for more from their firms. He has done so in his own practice and talks about the playbook he sees as vital to restoring lawyers to the right level of respect.
- Learn more about Wealth Solutions Network here
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
Recently, I've recommended The $100 Startup to more entrepreneurs than just about any other book. Why? Because it's all about taking action. Also, Chris Guillebeau's book was an early propellant for me to get into freelancing and handling side projects over a decade ago.
These early "side hustle" experiences taught me many important lessons, including how to be scrappy and to just get going. These are lessons I think we all need to hear, especially in bigger law firms that maybe lost their fast implementation edge.
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
Want to make major changes in your life and law firm? The mental game is a massive part of success. Maybe you've heard the phrase, "What you believe, you can achieve."
So how do you bring bigger, bolder beliefs to the table?
There's no better person to learn from than Jay Henderson, an expert coach who works with 7- and even 8-figure firm owners to build their best lives. He worked at the Covey Institute and shares unique insights (including a never before told story!) on how to up your mental game to produce greater real world results.
Get ready to live BIGGER and BOLDER after this week's episode...
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
- Learn more about Real Talent Hiring
Your law firm is uniquely yours. There are many like it, but this one is yours...
So why are so many law firm owners trying to copy and paste firms owned by others?
There is an important line between modeling and duplicating another law firm. Many firms owners try their hardest to copy what others are doing, only to dislike the process and the results. Find out how to start from YOU when building your firm - this is probably the most important decision you will ever make.
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
Sit down as we pick the brain of Kellam Parks, co-founder of Parks Ziegler, and learn how he transformed from a solo attorney to the head of a thriving law firm over 25 years. Kellam generously shares the lessons he gleaned from his journey, including the pivotal role his sister, assistants, and a full-time marketing manager played along the way. He also offers golden nuggets of advice on how to maintain a healthy balance between the business side and the legal work of a law firm.
A unique aspect of Kellam's success story is his business partnership. He opens up about the harmony between him and his partner, their complementary skills, and how they aligned their business philosophies. If you're contemplating hiring a C-level executive for your firm, Kellam's insights on hiring a COO and the advantages of a fractional C-level executive are indispensable. He emphasizes the need to fully comprehend the role of a COO before taking the plunge and how such a hire can revolutionize your firm.
In the final part of our conversation, Kellam discloses the unique business model of Parks Ziegler and how they've expanded over the years. He gives us a peek into their journey of hiring a COO - the thought process, the need for accountability, and the importance of seeking an outside perspective through coaching. If you're thinking about selling your law firm, or even just curious about it, Kellam's experiences and advice are invaluable. He advises on the importance of planning the sale five years out and the three years of preparation that follow. So, grab a cup of coffee, sit back, and get ready for a treasure trove of insights and experiences.
What if your law firm was a perfectly balanced triangle, with marketing, operations, and finance working harmoniously to drive growth?
Today, I'm dissecting this vital triad and unveiling how each element is closely interlinked, influencing and being influenced by the others in a cyclical dance that shapes the success of your practice.
But we're just getting warmed up! As we move into the second half of our discussion, we'll navigate the importance of cycling into different areas of your practice for continual growth and development. You'll learn how developing assets, systems, and people are like the building blocks for a robust and successful practice. Buckle up, because we're about to embark on a journey that could redefine the way you view and run your law practice.
Would you love to have your associate attorneys perform at nearly superhuman levels? This conversation with Emily Stedman is perfect for you and all of your associates to listen to, as Emily spits wisdom about how she excels in her senior associate commercial litigator role with Husch Blackwell.
Seriously, every firm owner managing even one associate MUST listen to this episode. It is jam-packed with insights and ideas you can use today in your practice.
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
- Connect with Emily on LinkedIn
- Watch the video version on YouTube
Welcome to "Coffee-sode" number one! We're kicking off our series of mini episodes with this humdinger about data and statistically significant numbers... wait, don't fall asleep just yet! I know you will appreciate insight from the minds of Warren Buffett and Charlie Munger (plus a little Keynes) on how to handle metrics and data.
- Get your FREE giveaway at Law Firm Alchemy
- Connect with Charley on LinkedIn
We're coming hot out of the gates with the first episode of the relaunched show! Jan Roos, founder of CaseFuel, brings THE HEAT with an awesome discussion on how firms can get more value from every lead. Listen in as two marketing and conversion nerds talk shop... plus what Jan will bring back from his time living in Barcelona.
Welcome back listeners! Lots of good times ahead...
- Get your FREE giveaway at Law Firm Alchemy
- See the video version on YouTube
- Learn more about Jan and CaseFuel
What's in store for the future of this show? A lot, it turns out!
Tune in to this short episode to learn more about what is coming next for "They Don't Teach This in Law School."
Also, make sure you get the FREE copywriting course available for a limited time at www.LawFirmAlchemy.com
Is this the episode you were asking for? Nope, but we think you're going to enjoy it. Whether you're just starting to think about how to incorporate more fitness into your busy entrepreneurial life or want inspiration to recharge your normal routine, this is the episode for you! Charley and Joe talk exercise and diet, including discussing their own routines and how they make these health practices part of their everyday lives.
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Want your law firm to stand out and lock in all the highest value clients? A little bit of effort on your client experience goes a long way. We have tips and tricks to nail it in this week's episode. Plus, are you getting it wrong with your marketing by not including the prospect's spouse in your message? Big opportunity there!
Thanks to Jared S., Brian G., Nivek B., and others for their newest reviews - we appreciate it!
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Despite damage from the pandemic, major airlines are seeing big upswings in profit. How is it happening, and how can you swipe their playbook for your practice? Turns out, there are a lot of similarities and big ideas for you! Plus, we dig into a little social media advice to make sure you get the most out of your platform of choice (and that was a secret lesson right there).
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Every entrepreneur seeks evolution. You don't want to do the same thing you're doing today three years from now. So how do you ensure both steady and sudden change are part of the plan? Turns out your favorite jelly company may have the answer. Also, let's dig into the wild world of influencer marketing courtesy of the best-known hot sauce company.
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
You've probably heard of the Fear of Missing Out (aka FOMO). Scarcity and urgency can be massive marketing levers for you... and when it's combined with specific triggering language? All bets are off on how big you can go with your messaging! All of that and more on this week's episode!
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Feel like you're still having a tough time hiring? Recent changes in the employee marketplace plus a "will they or won't they" recession status may tilt the situation in your favor. How can you take advantage of it? Listen to this week's episode for advice plus an update on ChatGPT and an interesting use case.
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Did we somehow trick Barbara Corcoran into being on our show? Not quite yet, but we did find seven pieces of advice from the Shark Tank investor and real estate mogul you will enjoy. Also, we get a little silly talking about cookies and office furniture. Basically, it's a punch drunk, near end of the year episode!
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
What does it mean when artificial intelligence can produce content 100X faster than a human being... and it actually reads like a human wrote it? What impact does this have on marketing and legal writing? It could be huge! Also, we talk about uncertainty and how to combat it when analyzing data in your law firm.
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Think you can't create luck? Think again! Just follow the "Luck Razor," a concept similar to Occam's and Hanlon's Razors, two famous ideas already capable of improving your odds of success. Plus, there is a formula to follow for building, growing, and repairing trust. All that and more during this week's episode!
Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
What was the productivity rule championed by Thomas Jefferson, Charles Darwin, Virginia Woolf, and other major figures in art and science? The answer may surprise you... and free you from unnecessary extra hours of low productivity work. Plus, we talk about artificial intelligence winning an art prize and what that means for the future of your law firm's brief writing, contract design, and more!
More ideas and information at GreatLegalMarketing.com
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No one expects to suffer from an anti-growth safetyism mentality, but it can creep in, especially in a highly regulated profession. Learn to conquer this instinct to maximize your ability to prosper in any economy! Plus...
- How to easily write a great headline for your marketing
- What your firm can learn from Bob Iger's return to Disney
- Why disruptors like LegalZoom are actually your best friend
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
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If shame is the ultimate way to stop someone from doing something, status is the ultimate way to get someone to DO something. But how does it work in your marketing? And is it also a poison threatening to destroy you? Plus...
- Why loss mitigation is a powerful motivator
- How to harness status without feeling like an impostor
- What is persuasion fatigue and why does it kill your holiday buzz
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
With a new overlord at Twitter, there are a big changes happening. How can you learn new ideas for your law firm from what Elon Musk is doing at Twitter? Turns out, it is more than mass layoffs. All that, plus...
- Does your law firm have a bad audience that is costing you money?
- Therapy is definitely broken
- How do you figure out what kind of coaching you need?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
How can you hit your peak mental performance in a world filled with distractions? What wild, off-the-wall Gary Vee quote terrifies us? And how can you optimize your day for more productivity? All that and...
- How to handle your email inbox the RIGHT WAY
- Joe's decision-making process in a world full of data
- Why you should be interested in TikTok's entry into the fulfillment center market
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Want to be more persuasive both in marketing and in the courtroom? This week's episode details the psychological triggers that work best, along with investigating celebrity investors and their successes. Plus, why is Mark Zuckerberg the world's weirdest person and insane to release the newest version of his Oculus headset?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Why do most businesses load up on this one useless part of the work week? It's like they're begging to lose a bunch of money through inefficiencies. What is the problem? Listen to this week's episode! Also discussed this week...
- What is a "superapp" and what does Twitter have to do with it?
- Lessons from the ongoing pickleball craze
- Why trying to cash in on crazes is often bad for business
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Feel like you're fighting an uphill battle with hiring? You can instantly increase your talent pool by making just a few simple changes. Also on this week's episode:
- Secrets to dealing with those annoying 1-star reviews (and why they're not such a bad thing)
- How do the different generations spend their money?
- Why hiring "average people" is a secret weapon for some law firms
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
We are talking about two billionaires, Mark Cuban and Ray Dalio, and using the word "knucklehead" more times in one episode than in our combined lifetimes. Of course, it's doesn't stop there, as we also talk about:
- What is the "alternative path of readership" and why does it matter so much when writing?
- How many knuckleheads is too many knuckleheads in your business?
- While most meetings could just be an email, there are ways to make your meetings better according to the great and mighty Ray Dalio
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Law school DEFINITELY doesn't teach you how to use your personality in marketing, so we kick off with a discussion on being YOU in your advertising. Plus, the college system is extremely costly and broken... but it sure has business lessons for you! All that, plus...
- How do you provide a world-class client experience?
- CostCo's surprisingly upscale buying options
- How to use the "get a great deal" mentality while being the most expensive lawyer in town
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
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You should NOT rely on Lebron James to run your law firm. We're going deep on this sports metaphor and what it means for attracting talent. Plus...
- What are complementary colors and how do you make things look prettier?
- Some light and fuzzy recession talk
- Lots of tech layoffs recently... what does this mean for your law firm, and what lessons should you learn?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
Have you used one of the many meditation apps out there, like Headspace or Calm? They are falling out of favor... What lessons can you draw for your law firm from this shift?
Also in this week's episode:
- How to respond to negative online reviews
- Why smart people are so helpful... and also just the WORST
- Avoid your internal biases preventing you from trying new and novel strategies
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Follow Charley on Instagram and connect with him on LinkedIn
After we kick off on a discussion about the basics of video, it's time to dig into the bigger stories for this week's episode:
- How are prospective employees evaluating your law firm based on what you say during the interview?
- Also, do you even want people working for you who are so judgmental?
- What does the hearing aid industry tell us about future competition in the legal profession?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Don't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!
Feel like you aren't getting much done, even though you consider yourself a productive person? This productivity killer could be to blame...
Also on this week's episode:
- Billboards, buses, and benches, oh my! Are these three advertising formats just the worst?
- What is the "scatter market" for television advertising, and should your law firm be paying attention?
- Is now the best or worst time to push deeper into marketing?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Don't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!
You most valuable clients are probably married. But why? And how big is the disparity between the married and single clients? Also on this episode:
- Figuring out how cash actually moves in your practice... which is different than just counting revenue and profit!
- Why in the world is a16z investing in another Adam Neumann project, and what lesson does this provide your law firm?
- How can you build a vision that is actually useful to your law firm?
All that and more on this week's episode!
More ideas and information at GreatLegalMarketing.com
Don't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!
They didn't teach about buying an office location, so here's something to think about before you try to cut a deal... also this week:
- What is going on with employees right now? You may be about to hit a big hiring opportunity for your law firm.
- You already know you shouldn't drink 30 cans of Pepsi a day, but there is a hidden marketing lesson in why one man was addicted to the soda!
- How do you find better clients for your law firm?
All this and more in this week's episode!
More ideas and info at GreatLegalMarketing.com
Key an eye out for the Renegade Lawyer Podcast featuring Ben Glass! Releasing soon...