Brands Through Stories: Recent Episodes
Nina Seredai
Welcome to business podcast Brands Through Stories – endearing stories from people standing behind thriving brands. My name is Nina Seredai. I’m a passionate entrepreneur and brand development expert. After 19 years of running a business, I know how to build a company, but I have absolutely no experience in running a podcast. Nevertheless, I wanted to share with you amazing stories from people I met during my business journey: experienced entrepreneurs, senior leaders, top HRs, talented designers, strategists, marketers, and many others. I believe these stories might help you understand the importance of the brand for any company, break some stereotypes and get helpful insights for your business.
By 2030, Gen Z will account for nearly a third of the global workforce. So why are so many leaders still fumbling the ball when it comes to attracting, motivating and retaining them?
In this episode of the Mastervision® Podcast, our host, Nina Seredai, sits down with executive coach, corporate trainer and author Hayssam Al Amine for a no-nonsense conversation about the future of leadership. They explore everything from managing Gen Z talent and rethinking workplace motivation to the AI shake-up that is rewriting the rulebook for modern organisations.
Tune in and you’ll discover:
▪️Why Gen Z are switching off from old-school management and what to do instead
▪️How to light a fire under your team
▪️Why the best leaders are swapping "managing" for coaching
▪️The real impact of AI on culture, communication and command
▪️The most cringe-worthy mistakes leaders make with Gen Z talent and how to avoid them
Whether you’re a business owner, manager, entrepreneur or HR professional, this episode is your cheat sheet for leading the next generation with confidence, not confusion.
🔔 Subscribe to the Mastervision® Podcast for open, thought-provoking conversations on leadership, mindset, business growth, and human connection.
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The world feels increasingly uncertain. Wars, economic instability, AI disruption, and constant pressure are reshaping the way we live, work, and lead. But is there really opportunity in times of crisis?
In this episode of Mastervision® Podcast, our host Nina Seredai sits down once again with leadership and culture strategist Shereen Qutob for an honest conversation about resilience, decision-making, and staying grounded during uncertain times.
In this episode, you’ll explore:
• How leaders can stay calm in difficult times
• Why emotional intelligence and compassion are becoming essential leadership skills
• The dangers of reactionary decision-making during crisis
• How AI is transforming work and human connection
• The future of leadership in a rapidly changing world
If you’re a business leader, entrepreneur, founder, or simply someone trying to make sense of the world right now, this episode is for you.
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What happens when you accidentally receive an email in which your managers are discussing whether to dismiss you?
For most, it's a nightmare. For today's guest, it became the catalyst for building one of the Middle East's most loved healthy food brands.
In this episode of the Mastervision® Podcast, our host Nina Seredai sits down with Mazen Kanaan, Co-Founder and CEO of House of Pops. From a simple idea shared with his wife to a factory producing 42 million ice creams a year, Mazen reveals the unvarnished realities of the entrepreneurial journey.
Although this episode was recorded before the recent crisis, its lessons remain highly relevant, perhaps even more so, for entrepreneurs dealing with uncertainty today.
In this episode, we discuss:
• Navigating six months of uncertainty before being laid off
• Evolving from making treats for friends to building a scalable business
• The essential components of the entrepreneurial mindset
• How to approach funding
• Building a business with a life partner
⚡️ Which superpower do you think is most important for entrepreneurs? Let us know in the comments below!
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What does leadership look like when the ground keeps shifting beneath you?
For those of us building careers and businesses in Dubai and across the UAE right now, that question feels closer to home than ever. Amid regional uncertainty, many people are reassessing, some are leaving, and almost everyone is asking: what comes next?
To support every leader navigating this moment, we went back through our Mastervision® Podcast archive and gathered valuable perspectives from our past conversations: on leadership under pressure, the skills that actually matter, the future of work, and how to lead sustainable when nothing feels stable.
So if you're looking for grounding right now, this is a good place to start. We put this together for you. We hope it helps. Watch our special episode, and lead with steadiness, even when clarity is a luxury.
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This episode is for anyone who's been thinking about writing a book especially if you're an entrepreneur, coach, or consultant who wants to build your authority and influence.
Nina sits down with Heidi van't Riet, a book-writing coach who works with business leaders to turn their expertise into published books. They have an honest conversation about why writing a book is still one of the best ways to build credibility in business and more importantly, how to actually finish one, even when you're convinced you don't have time, can't write, or haven't got a clue where to start.
In this conversation, you'll discover:
▪️ Why being a "good writer" is the least important part of creating a meaningful book
▪️ The simple framework that transforms overwhelm into a clear roadmap
▪️ What type of book makes sense for your goals (hint: it's probably not what you think)
▪️ Who you actually need on your team to make this happen
▪️ Your publishing options explained without the industry jargon
▪️ What really happens before and after launch (because the book is just the beginning)
▪️ How your book can become a genuine revenue stream
If you've been sitting on the idea of writing a book to grow your leadership presence, this conversation might be exactly what you need to hear.
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What if the secret to skyrocketing sales, a prosperous business, and lasting growth lies in the small talks happening by the coffee machine?
In this episode of the Mastervision® Podcast, our host Nina Seredai sits down with Lena Tarakjian, former senior executive in the luxury industry who's now helping businesses tap into something most organisations completely overlook: the power of informal mentoring. Lena's work focuses on creating intentional learning relationships that actually drive engagement and performance. No stuffy programmes, no massive budgets, just real human connection that transforms how teams work together.
In this conversation, we explore:
▪️ Why those "unofficial" learning relationships often deliver better results than formal training
▪️ How one company shifted from high-pressure chaos to genuine trust and collaboration
▪️ The surprising link between prioritising human connection and boosting both revenue and career growth
▪️ Why the best leaders today are also brilliant mentors (and how to blend both approaches)
▪️ Simple strategies to bridge the gaps between generations and cultures in your workplace
Here's the truth: in a world that's moving at breakneck speed, your real competitive advantage is staying human.
Tune in to discover how to boost sales, improve team performance, and create a thriving, collaborative workplace through the power of informal mentoring.
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Hiring in 2026 is broken or at least it feels that way.
In this episode of the Mastervision® Podcast, we explore recruitment in the UAE, where companies receive 1,500 to 2,000 CVs per role and still struggle to find quality talent.
Louise Vine, founder of Inspire Selection and UAE recruitment expert with over 20 years of experience, reveals the truth about hiring today:
▪️ Why there's a surplus of candidates but a shortage of quality talent in the UAE
▪️ Why applying for UAE jobs from overseas rarely works
▪️ What recruiters actually look for on LinkedIn (and why your photo matters more than you think)
▪️ How employer branding impacts hiring success in 2026
▪️ What candidates care about most in today's job market
▪️ How Gen Z is changing workplace culture and what employers must do to adapt
▪️ The true cost of a wrong hire and how to avoid it
Whether you're a company owner, CEO, HR leader, hiring manager, or job seeker in Dubai and the UAE, this episode delivers practical insights into recruitment trends and talent acquisition strategies that work in 2026.
Watch now to understand what's really happening in the UAE job market and how to find your perfect match.
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What happens when leaders stop managing KPIs and start leading people?
In this episode of the Mastervision® Podcast, Sabahatt Habbib, Chief People & Culture Officer at The Giving Movement, openly shares her experience of building high-performance teams through empathy, transparency, and accountability. Sabahatt explains why, in her organisation, every KPI has a human story behind it, and why true leadership starts with being a good person.
Together, we explore:
▪️Can kindness and responsibility coexist effectively at work?
▪️How do you give honest feedback without creating pressure or fear?
▪️How can leaders work successfully with Gen Z employees?
▪️How does brand purpose influence employee behaviour?
▪️How do you create a culture where people perform, grow, and stay?
This conversation is grounded in real experience of a people-first organisational culture outperforming traditional high-pressure models.
Do you believe this approach really works in today’s fast-paced, AI-driven world? Watch the episode and share your thoughts in the comments.
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Is the old mantra of "sacrificing everything for your career" actually working anymore? Or is it a fast track to burnout and emptiness, even if you succeed?
In this episode of the Mastervision® Podcast, I speak with Lucie Lachaux. By 26, she was a CFO with everything she was supposed to want. Yet she felt utterly empty.
Her story sparks a powerful conversation about understanding who you truly are, what you genuinely need, and how to build a career that feels meaningful, not just successful on paper.
We explore the Gen Z shift: a generation questioning traditional leadership, prioritising mental health, and offering a fresh perspective on how we all think about work–life integration.
If you're building a career and a life you actually want to live, not one you think you should wish for, you will definitely love this conversation! Enjoy 🙂
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What does it take to succeed as an entrepreneur in Dubai’s competitive business world? What if real success comes from endurance, focus and vision?
In this episode of the Mastervision® Podcast, we talk with Jan Kübler, CEO of Worldfield Real Estate and Worldfield Investment Holding, and a multiple Ironman finisher. He shares how the discipline and resilience developed through endurance sports can strengthen leadership, decision-making and entrepreneurial performance in Dubai’s fast-moving market.
Learn how to apply Ironman principles to your business strategy, focusing on resilience, long-term thinking and mental strength to build sustainable success and lead with confidence in today’s dynamic business landscape.
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Today, I’m joined by Kate Borodich, CEO of Drinkit, a digital-first coffee shop chain. After building and eventually closing the Dodo Pizza UK business as its COO, Kate moved to Dubai to start again — this time with a bold idea to merge coffee culture and technology.
In this episode, Kate shares what it really takes to enter one of the most competitive F&B markets in the world. We talk about the mindset behind launching from scratch, how to win your first clients when giants like Starbucks and Costa dominate the scene, and why innovation isn’t always about technology, but about staying consistent, persistent, and, most importantly, human.
Kate also opens up about leadership, transparent communication, and the future. Her story is a masterclass in resilience and creative problem-solving for anyone dreaming of turning an idea into a brand that stands out.
If you’ve ever wondered what it takes to launch and grow a business in a rival, fast-moving landscape, this conversation will show you the reality behind the success.
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In this episode, I'm talking with Michael Belton, the CEO of MERED Real Estate Development. Michael's path is a fascinating one: from Alaska to Russia, and finally to the GCC. With over three decades of experience in global real estate, he's managed a staggering $5B in assets across the US, Europe, and the Middle East.
We get into what leadership truly means in a region of over 200 nationalities, constant change, and AI on the rise. Michael reminds us that real estate has never been just about buildings, it’s always been about people. We discuss why, even as bots start to close deals, timeless skills like curiosity and emotional intelligence are what still set the best leaders apart. Michael also shares the qualities he believes AI can never replicate: human trust, clear vision, and the genuine ability to support and inspire.
This conversation is full of lessons on how to lead in a fast-changing world and why, no matter how advanced technology becomes, human leadership still wins.
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Today, I’m joined by Maureen Hall, founder, CEO, and creative director of COÉGA, a Dubai-born swimwear brand that has grown steadily for over 21 years. After serving in the Canadian Air Force, Maureen transformed her sewing hobby into a fashion company that now operates in 100+ retail locations across the Middle East and has collaborated with Disney, Marvel, and Warner Brothers.
In this episode, Maureen shares the mindset and strategies that kept her brand alive when so many others disappeared. We discuss purposeful leadership, resilience in business, the role of creativity, and how to stay optimistic even in the face of challenges.
If you’ve ever wondered what it really takes to create a business that doesn’t just survive but thrives for decades, this conversation will inspire you to think long-term.
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Today, I’m joined by Phil Bedford, cofounder of Strategic Business Connect Company, professor of business networking at Tetr College of Business, international speaker, and bestselling author.
I’ve invited Phil to speak directly to us Dubai entrepreneurs because in this extremely competitive market, survival and success often depend on one thing: the strength of your network. But how do you build it in a city with over 200 nationalities, cultures, and backgrounds?
In this episode, Phil shares his extensive experience in identifying the right communities, connecting with people, and turning those connections into business opportunities. You’ll learn how to choose the right events, what to say to create meaningful engagement, decide how often to attend community gatherings, and more.
Packed with valuable insights, this episode will help you create a network that will boost your business or career.
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Today, I’m joined by Hani Soubra, a former BBC MENA director, university lecturer, a published author, and business consultant. Together, we explore a critical question: Why do companies die, and how can some outlast market shifts, leadership changes, and even their own founders?
The statistics are staggering: the average lifespan of an S&P 500 company has dropped from 61 years in 1958 to just 18 years today. As for startups, 90% fail within their first decade. So how do you build a company that lasts?
Hani shared his PhD research framework called "Think Legacy". It’s a true blueprint for future-proofing your business through innovation, stakeholder-centric leadership, and cultural resilience.
Whether you’re a startup or an enterprise, this conversation will help you take the first step toward leaving a legacy that outlives you.
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Today, I’m joined by Tracy Jones, a mind management coach and educator who works with elite athletes, politicians, high-performing leaders, and ultra-high-net-worth families.
Together, we explored a contradiction of our modern world: on one hand, we strive to achieve high performance at work, which often leads to constant distraction through multitasking, stress, and even burnout; on the other hand, we preach work-life balance, mindfulness, and the importance of being present and still. There is always pressure, pressure we’ve created ourselves.
In this episode, Tracy explains what high performance really means, why so many people are losing the ability to focus, and why our minds are shrinking faster than we think. She shares how emotional regulation and self-awareness can transform our results.
If you want to discover how to build the habits that lead to long-term success, this conversation is for you.
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Today, I’m joined by Sahar Karoubi, founder of Bambuyu — a sustainable tissue and toilet paper brand built in Dubai.
Told by manufacturers she would fail, Sahar stayed true to her vision and turned an everyday product into a stylish, purpose-driven brand.
In this episode, she shares how she built an eco-friendly business in the UAE, the challenges of launching a green product, and what it takes to be a female founder in a competitive market.
Tune in to hear how sustainability, purpose, and resilience can help create something beautiful and meaningful.
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Have you heard of executive interim management? Before this episode, I had no idea how powerful this niche leadership tool could be for companies facing business transformation, crisis management, or rapid market expansion.
Whether your business is navigating a major transition, entering a new market, or urgently needs experienced leadership to avoid losing market share, an executive interim manager could be the secret weapon you didn’t know you needed.
In this episode of the Mastervision® Podcast, I speak with Bohuslav Lipovsky, founder of CE Interim Management Group. After building a strong presence in Eastern Europe, Bohuslav expanded into the UAE business market, one of the fastest-growing and most competitive markets in the world.
In just six months, his company achieved more in the Middle East than it did in two years in Europe. What’s behind that rapid success? Watch the full interview to discover!
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With the launch of Season 3, our Brands Through Stories podcast takes on a new name — Mastervision® — a name that reflects our purpose: to share sincere stories from around the world that help you see a meaningful future and take action toward it today.
We begin this season with a powerful conversation featuring Alexander van 't Riet — former CEO of Mai Dubai Water, author of In Pursuit of Chocolate book, and a leadership coach. At the height of his career, Alexander was unexpectedly let go. Rather than crumble, he took his family on a 246-day trip around the world, wrote a book, and reconsidered his values and perspective on life.
Together with Alexander, we explore what modern leadership truly demands, how to build companies people believe in, and why your eulogy matters more than your CV. We discuss the mindset shifts needed in today’s uncertain world — and how setbacks can become powerful springboards for personal and professional reinvention.
This episode is a powerful reminder that disruption isn’t the end — it’s often the beginning of something greater. Tune in and be inspired to rethink success, purpose, and the future you want to create.
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As a strategist, I thrive on creativity. I look for it everywhere — even in the least expected places. That’s exactly what happened with this episode. What started as a business discussion turned into a sincere and slightly philosophical conversation about the struggles entrepreneurs face - and an unexpected yet fascinating parallel between the fierce world of business and the world of ballroom championship dancing, with the incredible Valerie Kim.
Together, we discussed and agreed that there are many skills we can learn from Valerie’s experience and from world championship dancers — skills that we, as entrepreneurs, can use today to find our strength and grow.
This episode is definitely one for all of us out there who are seeking inspiration beyond the boundaries of the business world.
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Think crypto is a scam? Or just too complicated? This episode might change your mind — or at least help you finally understand what it’s all about. In this episode, I’m joined by Reza Ghiasi, CEO of YEX, a new global crypto exchange, to demystify the world of cryptocurrency for those who don’t get it—or just don’t trust it.
We break down:
• What Bitcoin, altcoins, and meme coins actually are
• How to create your own token (and why most fail)
• The future of money and where crypto is really heading
• The biggest mistakes investors make — and how to avoid them
• Why “do your own research” is more than just a crypto cliché
Whether you're crypto-curious, a sceptic, or looking to understand how this digital economy is reshaping the world — this conversation is packed with insights, real talk, and a few surprises.
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Today, I am joined by Rachel Meuleman, a keynote speaker at top business events in the GCC and the founder of BizzAngels and The Bizz Advisors. Rachel has built a career around helping entrepreneurs network smarter, make connections that truly matter and grow their sales.
Together, we break down how to choose the right business events, connect with the right people, read body language, and avoid common networking mistakes. Rachel also shares insider tips on using LinkedIn strategically, making a lasting impression, and following up effectively to turn conversations into real opportunities.
If you want to stop wasting time at networking events and start building meaningful business relationships, this episode is for you!
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Starting a business in the GCC? Expanding from Dubai? Winning over investors? This special episode brings together the best insights from multiple expert guests, offering you a complete guide to navigating the business landscape of the UAE and beyond.
We cover everything from attracting investment and building a strong network to developing a thriving corporate culture in Dubai, where people come and go. You’ll also hear key mindset shifts that can set you up for long-term success in the region.
Whether you're launching, scaling, or thinking about the bigger picture, this episode is packed with real-world advice to help your business thrive in the Middle East!
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Join me for an inspiring conversation with passionate startup founder and former Amazon top-performing manager, Allan Abbas, about his entrepreneurial journey. Allan left the corporate world to start his own business—not once, but twice. Now, he is launching a new venture in Saudi Arabia and has been selected from 8,000 applicants for the Antler startup incubation programme.
From his experience at Amazon to creating successful business, Allan reveals how anyone can transform their life by thinking differently about company ownership, failure, partnerships, self-discipline and money. In this powerful discussion, we explore what it truly takes to build something from scratch.oin me for an inspiring conversation with a passionate startup founder and former Amazon top-performing manager, Allan Abbas. Allan took the leap from the corporate world not once, but twice, to build his own business. Now, he's launching an exciting new venture in Saudi Arabia and has been handpicked from 8,000 applicants for the prestigious Antler startup incubation programme.
In this powerful episode, Allan reveals the highs and lows of starting from scratch, what it takes to rebuild after setbacks, and how rethinking ownership, failure, and self-discipline can lead to your next big win.
If you've ever felt the pull to do something bigger, this episode is for you.
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Today, I am joined by the founder and president of the Emirates Legal Network, as well as a managing partner at Elnaggar and Partners – Ahmed Elnaggar. Together with Ahmed, we discussed how lawyers can turn time into money, how to stay confident and composed under real pressure during tough negotiations, and how to use the power of words to get what you want. Ahmed shares his extensive experience in legal practice and explains how thinking differently about competition can help elevate any industry. This episode is packed with insights that we, as entrepreneurs, can learn from lawyers and apply to our businesses.
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Throughout my life in Dubai and working with inspiring women from this region, I have always seen Arab women as strong, inspirational, intelligent, and dignified. There is something truly magical about them; they combine genuine femininity with strong leadership and power - qualities traditionally associated with men. Unfortunately, there are still many stereotypes that exist about Arab women, particularly those from the Gulf. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha's hard work and dedication to her career have taken her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this engaging conversation, Maitha shares her vision of "humanising" the industry and creating inspiration and love for this sector through a new brand narrative.
This episode is truly inspiring and filled with passion and pride for the UAE. It shows a great case study of how we can transform even the most traditional industries into captivating stories that people want to hear about. Enjoy the episode, share it with others, and don't forget to leave your thoughts in the comments!Throughout my professional journey, I have always regarded Emirati women leaders as strong, inspirational, intelligent, and dignified. There is something truly magical about the empowering, kind, and purposeful atmosphere that thrives in companies led by such feminine and confident leadership. However, stereotypes about Arab women, particularly those from the Gulf, still persist. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha’s remarkable journey takes her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this inspiring conversation, Maitha shares how she’s leading the charge to shape the brand’s narrative, humanise the industrial sector in the UAE, while leveraging the company’s legacy to shape its future. If you’ve ever wondered how leadership and passion can transform even the most traditional industries, this episode is for you. Enjoy it, share with others, and don't forget to leave your thoughts in the comments!
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Recently, I came across a statistic indicating that the global turnover rate of CEOs, depending on the industry, is around 15% – a staggering figure that is only increasing. From my own experience, I’ve seen how this turnover, coupled with the immense stress involved, impacts not only the CEOs themselves but also their teams and entire companies. So, why is this happening more frequently? What are the reasons behind it?
Together with my guest, Navid Nazemian, the world’s No.1 executive transition coach and international bestselling author, we explore why the life of CEOs is so stressful today. Navid shares his insights into the hidden “ripple effects” of CEO decisions, the high cost of executive failure, and how to avoid common pitfalls. We also dive into the role of company culture, the importance of energy management, and more. I hope this episode will be valuable for C-level executives and those building high-stakes careers.
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I hope this podcast becomes a therapeutic tool, as well as an inspirational and motivational platform for you—just as it has been for me. Meeting and talking with remarkable people who have overcome challenges and achieved success in their professional journeys helps me realise that I’m not alone in facing life’s complexities. It reminds me that there are always people to learn from.
This episode is for anyone going through difficult times in their career or workplace. I want you to know that you’re not alone and that it’s perfectly fine to open up and be yourself when you need support.
In this conversation, I’m joined by Shereen Qutob, a Talent Management and Cultural Transformation Director. Together, we explore how to navigate job loss, deal with unhealthy work environments, why we tend to wear masks in the office, and what’s happening to humanity in today’s workplaces.
I hope you enjoy this episode, and I sincerely wish this conversation brings you comfort, insight, and support.
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Combining marriage and business is a journey filled with both challenges and rewards. In this episode, we explore what happens when two worlds—personal relationships and professional ventures—intersect. My guests, Will and Manuela, share their experience of running a hospitality business together and finding the balance between maintaining both their family and their company.
From learning how to work as equal partners to navigating the blurred lines between personal and business life, Will and Manuela open up about the lessons they’ve learned along the way. If you’ve ever wondered whether love and business can truly coexist, this episode offers valuable insights and advice for those walking this complex path.
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Running a business today can feel like a roller coaster—one moment you're on top, and the next day, because of cancel culture, nobody wants to talk to you. PR has become an essential tool for business owners' survival and success. I'll be the first to admit I've neglected PR for years, but now I realise just how critical it is.
In this episode, I'm excited to have Alistair Crighton, a highly experienced PR expert with over two decades of experience in the Middle East, joining me. We'll cover everything from the basics of PR and its connection to branding to the latest tools influenced by AI and the reality behind industry awards.
If you need some good PR advice in Dubai and beyond, Alistair is definitely the person to reach out to.
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This episode was inspired by my personal experience. Today, the idea of being a highly effective person is incredibly popular, especially among entrepreneurs eager to achieve it all: building a successful business, engaging in regular exercise, and spending quality time with family. Not long ago, I believed I was excelling at all of this—hitting every target and feeling super productive. But my wake-up call came when I was having tea with my mom. I realised I couldn't understand what she was saying. I couldn't focus, my mind was everywhere, except with her in the present moment. Whenever I tried to concentrate and be present, my thoughts wouldn't let me.
The guest in this episode is very dear to me as he helped me overcome that anxious state of mind and find peace in the present moment—Guruji. We had a deep conversation about the reasons why modern people fall into such traps and how to get out of them, to slow down time and start enjoying life instead of chasing unattainable ideals.
I invite you to listen in and explore how you can find true peace in a world that often feels overwhelming.
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The GCC countries, including the UAE, are rapidly emerging as global business hotspots. Did you know that nearly 7,000 high-net-worth individuals are expected to move to the UAE in 2024? This influx of wealth is attracting entrepreneurs from all over the globe, eager to find investors for their businesses. The quest for investments has truly become a modern-day treasure hunt.
I've invited seasoned financial advisor David Linklater to guide us on this exciting journey to the treasure. David has a wealth of international experience; he has lived and worked in Southeast Asia, the USA, Europe, and the Middle East. In this episode, David shares his insights on how to find the right investors. He provides the roadmap and strategies to locate these investment opportunities and convince potential investors of your business vision.
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The Middle East is booming, with new ventures opening every day. More and more people are considering changing their careers and leaving corporate jobs to embark on their journeys as entrepreneurs, hoping to gain more freedom.
This is exactly what happened with my guest, Nisreen Shocair, former CEO Middle East of Net-a-Porter and Virgin Megastore. She left her stable and successful corporate career to become an entrepreneur, realising that it is not as easy as it seems and finding joy in supporting people through her businesses and public speaking.
This episode is full of insights for everyone setting up or growing their businesses, especially those entrepreneurs who have just left the corporate world for their ventures.
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I'm blessed to be surrounded by incredible women who successfully built their careers and businesses in the Middle East, particularly in Dubai. Through my podcast, I hope to inspire you with their stories to explore opportunities for your own endeavour and learn about the mindset that helps grow and advance yourself.
My today's guest, Mania Merrikhi, is the best choice for this purpose. Mania was recently listed among the 50 most inspiring women in the Middle East. She is a Deputy CEO of D&B Properties, an entrepreneur and my client who became my friend. Mania shared her endearing story and highlighted the approach, prospects, and challenges of building a business and career in a dynamic and competitive Dubai environment.
Please enjoy the episode, leave your comments, like and share if the content seems valuable to you. All of our team highly appreciate every reaction our podcast gets.
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GCC countries have become lands of opportunity for many entrepreneurs looking to open new ventures or expand in this region. Today, the Food & Beverage industry is one of the hottest yet most competitive and saturated industries. Did you know there are about 26,000 F&B establishments in the UAE, with 13,000 in Dubai alone? However, experts say the market still has potential for new outlets, not only in the UAE but also in Saudi Arabia and other GCC countries.
In this episode, I had a great conversation with Will Odwarka, who has over 30 years of experience in the F&B industry and has developed more than 1,000 outlets in over 40 countries. Our discussion turned out to be both a guide and a secret recipe for success for those looking to establish their F&B businesses in the Middle East market.
I hope you enjoy it! Please share your thoughts and experiences in the comments.
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Recently, I've been hearing more and more concerns from those around me regarding the state of the world and our future. There's a common feeling that time is flying by and the world is changing so rapidly that it's difficult to keep up. Every day, we're bombarded with messages about the challenges of the future in the era of AI, distressing reports about jobs that will be outdated in the next five years, and advice to learn new skills, be empathetic, and diversify our careers. However, it can be challenging to know how to do it. How can we diversify our income? What skills do we need, and how should we adapt to competition from AI?
To be honest, I've often asked myself the same questions and haven't always been able to find the answers. So, I invited Aigerim Khafizova, a traveler, entrepreneur, business trainer, and a top expert in digital education and AI integration, to gain some clarity and discuss my concerns. This episode is filled with great recommendations from Aigerim on navigating our new reality and preparing ourselves for the future. After our conversation, I felt relieved, energized, and more in control of my future. I hope this episode brings you a sense of confidence in building your forthcoming career as well.
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Please welcome my new episode created in collaboration with the Middle East Council of Shopping Centres & Retailers.
I meet many entrepreneurs who want to enter the growing GCC retail market or expand their business within this region. In this special episode, I dived into an engaging conversation with David Macadam, a top-tier retail expert in the MENA Region with 40+ years of experience.
David covered various interesting topics, including how to become a strong player in the industry, how to prepare your business for high competition, and how to succeed in the market. We reviewed the pros, cons, and specifics of the retail industry in the GCC countries.
Hope, you'll find this video helpful for your business. As always, I would love to connect with you in the comments if you have anything to ask or share.
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On the eve of International Women's Day, I'm honoured to shine a spotlight on the incredible women entrepreneurs that I've had the privilege to know and work alongside. Their purposefulness, creativity, and brave spirit inspire and motivate me in life and business.
In this special episode, I've collected for you their personal stories, challenges, and advice. I hope you will be as inspired as I am.
And, of course, happy International Women's Day 2024! To all the women reading it: thank you for your courage, your wisdom, and your endless contributions to our world!
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I met my incredible guest, psychologist and executive coach Hayssam Alamine, a while ago when working on one of my projects. We've been trying to arrange a podcast recording for quite some time, but it happened only now and apparently for a reason. Currently, there is a period in my life when emotions overwhelm me, and I am trying to figure out how to manage them and stay focused on what is important in life.
Our conversation turned out to be incredibly enlightening and supportive for me. Hayssam shared his inspirational story of how a difficult period in life can become a source of strength; he explained how to deal with emotions and develop EQ, which is an essential trait of future leaders.
I hope you will get some useful tips and insights as I did. We also prepared a summary of the whole episode, a little "cheat sheet" filled with key takeaways that can be printed out as a reminder. The link for download is available here. Enjoy watching, and please share your thoughts in the comments.
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Every day, more and more people, including kids, are venturing into the Metaverse. To be honest, as a parent, I get stressed whenever I see my kids with an iPad in their hands and going online. What are they doing there? Why are they wasting their time?
In this episode, along with the founder of Open MetaKids Club, Aygul Kupcova, we explore how we can transform our kids from consumers of online information into creators of online content. We discuss the benefits and positive impact of the Metaverse and have an insightful conversation with a new generation of creators, Ruslana, who is only 13 years old and already has her channel about science. She creates content that even adults can find super insightful.
I hope you will enjoy this episode and find inspiration together with your kids to become creators.
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Dubai market is booming and attracting more and more entrepreneurs willing to catch their own luck. When you’re driving around Dubai, you can see the offerings of new and new luxury products or experiences nearly everywhere.
On one hand, it gives the impression of an opulent lifestyle and limitless opportunities to make money. However, on the other hand, “luxury" scooters, sandwiches, etc. devalue the genuine meaning of the word “luxury”. In today’s world, this word has been overused in pursuit of profits.
Where are we going with that? What is the reality of luxury business in Dubai? What makes products and services truly luxurious? I discussed these questions with Antoine Massé, a retail and hospitality expert with a 25-year career in the luxury industry.
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Today, we often hear the words collaboration, co-creation, and co-production. According to Saïd Business School of the University of Oxford, collaboration is one of the main pillars of every company’s business strategy in order to succeed.
But what are the ingredients of successful collaboration? How to turn words into deeds and receive a valuable outcome for a business?
In this episode, I invited my friend Rachel Meuleman, who is a Global Collaboration Strategist, to answer these questions and provide some tips for entrepreneurs seeking growth through partnership and collaboration.
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I feel it’s one of the best "Brands Through Stories" episodes, maybe because the topic of partnership is very sensitive to me due to my life experience. Though our relationship with my ex-business partner ended up in a painful breakup, I dedicate this episode to him, as I still believe in the power of connection and that through togetherness, we can really create a better world and better companies.
And I think no one could fit better to discuss this important topic than Fabian and Elena – ideal business partners who have successfully run their company in the entertainment industry for nine years, developing and evolving together. I asked guys to share their secrets of harmonious relationships. I hope you enjoy this episode as much as I did. Please also share in comments your experience – are happy business partnerships possible?
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Business leaders influence lots of people, shaping the atmosphere in companies and job satisfaction. This world needs happy leaders who can motivate, inspire and develop people while developing themselves. What is important for leaders to become those positive change drivers? What skills do they need? I’ve invited Charlotte Verhaert, a strategic leadership expert with 15+ years of experience and the founder of C Coaching.Consulting, to answer these questions.
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I've noticed that, in recent years, the stress of running a business has been growing much faster than revenue. Do you feel the same way? I invited Vic Baretto, an entrepreneur with extensive and stressless experience, to share the secret of how to successfully grow a company and, at the same time, to have a proper vacation.
Listen to discover how to build a sustainably scalable business and to work yourself out of a job.
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It's really curious how life sometimes turns not only our plans but our visions. That happened to my new guest, Vuk Zlatarov, the founder of the Poddster network of podcast production studios. When starting this business, his goal was to build a stable company that would depend on technology rather than people. However, in the process, people have happened to be at the heart of the matter.
Watch the episode to discover how big vision can transform the business, make people believe you, and follow your idea.
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When I first saw the Instagram account of this beautiful woman – my guest Anna – I was very inspired by her vision in life. She is a strong advocate for women's empowerment and a founder of the online educational platform WE University. We discussed the problems and challenges that women face today. Anna also shared her concept of a life strategy that can help people make their lives more meaningful, fulfilling, and successful.
Listen to the episode to discover practical advice on building a strategy for your life.
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My fantastic guest Chris Browne was a Global Retail Director at the famous clothing brand Ted Baker for 30 years. Today his passion is mentoring startups and transferring his extensive knowledge in business and retail.
Through this interview, Chris shares his practical advice to all aspiring entrepreneurs across the following topics:
▪️How to work with people in a positive and productive way?
▪️What is important for a modern leader?
▪️What are the crucial things that startups need to know?
▪️How to be open-minded in management?
▪️How to take risks and experiment in business?
▪️What to choose: physical or online retail?
▪️How to approach the metaverse?
▪️How to be innovative?
We hope this episode will bring value and inspire you to move forward, experiment and innovate to change the world for the better.
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How often, after some crazy conversations with business partners, colleagues, or clients, do you feel no interest and no motivation in business? So-called toxic relationships completely drain our energy. Unluckily, those things happen to me from time to time. That's why with the help of my friend and business advisor, Rachel Meuleman, I decided to find a solution and share it with you. Rachel is a great business therapist who creates problem-solving recipes for entrepreneurs giving them an opportunity to grow and feel happy in what they are doing.
This episode is my real business therapy session, where we're trying to find out what makes my relationship with a client toxic and how to fix it. As a result, Rachel provides me with 3 steps that can help me avoid such unwelcome scenarios.
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My kids and future generations are my main inspiration in everything I do, as I truly want to leave a better world for them. However, being a parent is not only inspiring but also complicated. I was happy enough to meet the amazing Sylvie Ebert, who told me about her purpose-driven company – Connected Parenting, – and provided me with insightful parenting advice.
I invite you to get to know Sylvie and her recommendations, as I hope it might help you on your rocky parenting path and inspire you to build your own business.
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I always wondered what it feels like to see how people wear your logo all over the world and your business lives its own life. And so, I had this amazing opportunity to talk to Joe Foster, who, together with his brother, founded a British family firm in 1958, which became the world's number one sports shoe brand and remains among the top 10 sportswear companies.
It is an endearing conversation about difficulties, joy, and the mindset an entrepreneur needs to achieve that level of success. The great learning curve for all people who want to build a legacy.
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This episode is an endearing story of men who spent 28 years attempting to build a great business, having success and each time failing temporarily. His life journey turned him down from being a young millionaire to working as a cleaner at the factory for £5 an hour. Today he is building a purpose-driven community and a new type of media company – One Golden Nugget.
Steven Foster is one of the wisest people I know. I hope our conversation will bring you some nuggets of wisdom and support you on your way to success.
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This episode is not a typical Brands Through Stories podcast. It is more than just a successful business story. It is a story of a fantastic initiative called "Beat The Cyber Bully" that protects our kids. As a mother of two beautiful children, I couldn't miss the opportunity to share it with all of those who have kids. Discover the endearing journey of Barry Lee Cummings about how a crisis can become a turning point for growth and learn more about cyber safety for your children.
Beat The Cyber Bully links:
https://beatthecyberbully.ae
https://Twitter.com/cybersafetyuae
https://facebook.com/cybersafetyuae
https://Instagram.com/cybersafetyuae
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Did you know that 65% of startups fail because they don’t have the right team in place? Your people are your power in business. But how to create the right team that will make your company thrive? Listen to this episode to discover!
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All you need to know about personal branding for entrepreneurs.
In this episode, Maria Azarenok – a great expert with 1k+ successful cases in the field of personal branding and a top YouTube business blogger with 170k+ subscribers – will explain how to build a personal brand, even if you don’t want to share your personal life. This episode will hopefully provide you with fresh perspectives and the inspiration to push yourself and your company to greater heights. Enjoy!
By the way, it’s Maria’s first interview in English, so you can see a beautiful example of overcoming self-doubts when doing something new.
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Do you know this fear of failure when you start an enterprise: what if it doesn't work out? However, business and personal development are impossible without new beginnings and experiences. Watch the new episode, get some entrepreneur motivation, and learn from our guest who has gone from his own company to employment and again starting a business.
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The recall of the most helpful business tips and insights from the previous episodes:
▪️ Being a Businesswoman in the Middle East with Bayan AlOtaibi
▪️ Brand Strategy is Your Power in Business with Wael El Barbary
▪️ How to Succeed in Luxury Business with Ksenia Ternyuk
▪️ How to Differentiate Your Product with Daniela Rossi
▪️ The Story of a Purpose-Driven Brand with Katerina Papatryfon
Take a look at business development from the Middle East perspective.
Please enjoy and give me your feedback.
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...
Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset do entrepreneur needs for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.
Many businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.
Creating content helps businesses interact with their customers, build a strong emotional connection with them and develop the brand. Today, podcasts are one of the popular ways of content creation. How to start a podcast? How to monetize a podcast? Does podcast production require a big team? A b2b marketeer and professional podcaster – Larisa Varlamova – will give valuable tips for beginners in podcasting.
What is it to work for these big luxury brands? What is it to build your own brand, and what do you need to grow the brand? A Luxury Retail Expert with more than 15 years of experience – Ksenia Ternyuk – will share tips on how to reach customers’ satisfaction and loyalty and take place in people’s hearts.
What is a brand? How can brand strategy help businesses grow? Why is branding important for startups at the beginning of their business journey? In the second episode, my guest, Wael El Barbary – Executive Director Asset Management, Non-Residential Assets at SODIC and ex-Retail Portfolio General Manager at ALDAR Properties, will answer these and other business development questions. Discover the brand power and use it for your business.
Is the Arab woman covered with abaya just a shadow of her husband? Does she feel discrimination in business competing with men entrepreneurs? How many women run their own businesses in the Middle East?
My guest and friend, founder of several companies in Saudi Arabia and UAE, Bayan AlOtaibi, will answer all these questions and share her personal entrepreneurial experience.
Is the Arab woman covered with abaya just a shadow of her husband? Does she feel discrimination in business competing with men entrepreneurs? How many women run their own businesses in the Middle East?
My guest and friend, founder of several companies in Saudi Arabia and UAE, Bayan AlOtaibi, will answer all these questions and share her personal entrepreneurial experience.