Strategy Led Podcast: Recent Episodes
Webprofits
The Strategy Led Podcast brings uncut conversations with some of the world's best digital growth consultants as they develop and implement marketing strategies for businesses around the world.
Hosted by digital growth consultancy, Webprofits, each episode is designed to give you an insight into the latest digital strategies, tactics and innovations to help drive real performance, scale and growth for your own marketing campaigns.
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In this episode we talk with Anthony Lavall, VP of SEO and Content at U.S marketing agency Croud, on the proliferation of AI and the technological developments across marketing, business and life. We discuss adoption, platforms, APIs, current and future landscapes, as well as the place for humans vs AI in this brave new world.
In this episode we talk through various approaches and considerations for using ChatGPT to create content. If you're wondering how to adapt your content development and marketing processes to integrate ChatGPT, then you'll definitely want to watch this episode.
In this episode we explore the opportunities AI technology is opening up for some of the industry leaders in content marketing and data journalism. Co-Founder and SVP Creative of Fractl Kristin Tynski goes in depth on how she brings together the power of big data with generative AI to create content of value that breaks through for brands.
Growing your business through happy customers who buy more - that is the dream of many ecommerce owners. It's exactly what Valentin Radu, CEO of Omniconvert, has focused on for almost a decade now. Valentin is the global authority on Customer Value Optimisation, the process which he has pioneered to identify an ecommerce business' best customers and grow them. In this episode, we go in-depth on the value of CVO, some of the insights it provides, as well as why marketers seem to enjoy working on it so much.
In this episode we talk about how to integrate ChatGPT into your business, and cover topics like strategy, creative, processes and innovation.
Many experienced marketers are missing the point when it comes to ChatGPT, and that is going to cost them dearly. In this episode you'll find out why you should be delving head-first into figuring out how to integrate ChatGPT into your organisation.
In this episode we talk with Ben Fitzpatrick, Head of Strategy at Webprofits, about about how sales & marketing can work together to close bigger B2B deals.
In this episode we talk with Justin Rondeau, Head of Growth and Acquisition at Teamwork, about how to content partnerships to drive B2B leads and close bigger deals.
In this episode we talk with Ben Fitzpatrick, Head of Strategy at Webprofits, about how to use content to attract bigger B2B deals including why content is so important, the aim of the content you produce for bigger B2B deals, examples of this kind of content, how much to produce, and what to do with the content once you've published it.
In this episode we talk with Chris Hexton, Co-founder and CEO of Vero, about how they used Audience Research to create a new category in the (very competitive and oversaturated) email marketing software space.
In this episode we talk about how to do audience research for those bigger, harder to close deals where the people you're trying to get in touch with aren't easy to target, and aren't easy to get in front of.
This episode is about the changing B2B landscape, and why it's so hard for B2B marketers to really get cut-through in today's digital landscape.