5 Minute B2B Marketing World: Recent Episodes
Stephan Wenger | B2B Marketing World
Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
Creat a B2B Content Marketing Strategy in just 7 steps. In this episode we cover the first 4 steps. Stay tuned for the final 3 steps.
Content:
- What is Content Marketing?
- Overview of 7 steps
- Step No 1: Identify Your Audience
- Step No 2: Audit Your Existing Content
- Step No 3: Define Aims
- Step No 4: Determine Distribution Channels
Content Marketing gets you in front of your target group and shows how your business fulfills their demand. The aim is that your potential customer wants to learn more about your product, service, and business.
Content Marketing is important because it is a natural way to create leads. Your B2B content marketing strategy strives to position yourself as a thought leader. For example, by using educational, fact-based content.
Content:
- What's the idea of Content Marketing?
- Definition of Content Marketing
- What does this Definition means?
- Content Marketing creates trust
- Thought Leadership
- Create organic website growth
What is the intention a user has when searching on Google? And how to use the 4 Google Search Types in your B2B Marketing efforts?
In this episode we cover the differences between informational, navigational, commercial and transactional serach intents.
Content:
- What are Google Search Types
- 4 Search Intentions
- Informational Search Type
- Navigational Search Type
- Commercial Search Type
- Transactional Search Type
- How to use them in your Marketing
Here is the second part on "How to create a B2B Marketing Strategy in 6 Steps?" This is a step-by-step guide. In this episode we cover the final 3 milestones on your way to a better strategy paper.
Step 4: Define the Customer Journey
Step 5: Create a Marketing Plan
Step 6: Make your results measurable
Content:
- Recap on the first 3 steps
- No. 4 - Define Customer Journey
- No.5 - Create a Marketing Plan
- No.6 - Make results measurable
- Related Episodes
How to create a B2B Marketing Strategy in 6 Steps? Here is a step-by-step guide. In this episode we cover the first 3 milestones on your way to a better strategy paper.
Step 1: Define aims
Step 2: Analyze the status quo
Step 3: Define your target group.
Content:
- 3 of the 6 B2B Marketing Strategy Steps
- Do you need a Strategy?
- 6 Steps to creat a Strategy
- No.1 - Understand your portfolio and define aims
- No.2 - Analyze status quo
- No.3 - Define your target group
- Related Episodes
This podcast is all about Marketing Channels and how they differ between Business Marketing and B2C Marketing. This episode concludes the series B2B vs. B2C.
Content:
- Marketing Channels in B2B and B2C
- No.1 - Online Presence
- No.2 - Social Media Marketing
- No.3 - Search Engine Marketing
- No.4 - Content Marketing
- No.5 - Classic Marketing and Print
- No.6 - Event Marketing
- Related Episodes
Join us in this episode and find out what Business-to-Business Marketing is all about. We talk about the very basics and how to define the term.
Content:
- Understand B2B
- What is B2B Marketing?
- Definition of B2B Marketing
- Aim of B2B Marketing
- B2B vs. B2C Marketing
- Related Episodes
Listen and learn about differences between B2B and Business-to-Consumer Marketing from the perspective of the "7Ps" of Marketing. This is the first of two podcast in the series B2B vs. B2C.
Content:
- B2B and B2C Marketing
- No.1 - Product and Service
- No.2 - Price
- No.3 - Place and Distribution
- No.4 - Promotion and Communication
- No.5 - People
- No.6 - Processes
- No.7 - Physical Evidence
- Related Episodes