The Naked Marketers: Recent Episodes
TruStory FM
The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand.
We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores.
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Dane wants you all to know that it's Pioneer Day in Utah, though he's not sure what that means, apart from the fact that there will be parades. Further, we talk about movies and releases, along with the future of the box office when all films are rated with a 1.5x factor against the box office of "Piranha 3DD". We also talk about Squarespace v6, how wonderful it is, while it breaks a bunch of stuff we used to love.
Falling right in line with our mission of facilitating genius even in spite of ourselves, this week social support and all-around whiz kid Jason O'Donnell joins us from IBM to talk social strategy, community, tips, and tools. We dig in on practical brand management inside the Facebook universe, and Jason answers, once and for all, whether we should care about Klout.
Pete's back from another trip to Chautauqua, NY and reports on his "Building Your Brand Online" class, some rants about storytelling, and a coda on Apple and EPEAT.
First, and most important, Pete has a new haircut. We talk mostly about cheating, stealing, and Mad Men this week, with a touch of Instapaper's run on Howard Stern, the state of the Live Read Advertisement, and the mispronunciation of eastern lakes.
We're talking about Singularity University today, with fresh grad Devon Stanfield. Singularity U is a change-the-world program designed to foster the hearts and minds of the techno-futurist that lives inside us… on a sim chip, backed up daily to Facebook. We talk fear and loathing, success, and the coming rise of our robot overlords.
Facebook is public! So, that's cool for some people and their new money. Kraft has insourced their new brand, and the results speak for themselves. Louis CK is still funny. This summer, expect to pay more to fly and sit next to your children at the same time. And, Hyundai's are cool after all.
It's Facebook IPO week, people, and to celebrate, we're broadcasting live from Dane's lawn, where new sod has only just been placed. Should be an exciting show. We talk about the pressure on Facebook to deliver revenue per user in the post-IPO reality, competition with Google on an even playing field, and how I need another app store much like I need a hole in my head: Facebook App Center. Dane brings up the most awesome Dear Photograph, I talk about turning 27 again and again, and frogs.
It's more on over-sharing this week, as Facebook crests 900 million active users preparing for next month's IPO. Facebook business vet heads to Pinterest. Instagram highlights the need for businesses to think more about building community through images, cause everyone's doing it, apparently. Pete reveals his deepest, darkest GI Joe/Transformer related secrets, and gets way too fired up about Google Drive, and Google's long history of making and destroying promises.
We talk privacy in search this week, social sharing on Facebook and how toilet reading is now a social thing. We talk about Dane's mom, which has to thrill her, and how her life would probably be better with an iPad. We talk (probably again) about Markdown and how cool it is with ByWord for iOS and Mac. We talk about the industries that have spun up in response to Microsoft Office. Dane shows off about Coachella and all the cool tech in place to show the shows. "Girls" is on HBO, and Youtube, and is a showcase for nepotism in the industry. We finally rant about the first world problems surrounding having money and not being able to spend it on things we want to buy.
Dane drops the knowledge bomb today when he gets all smart with setting target markets. We talk about the role of focus in targeting, how to find focus in your social strategy, and how not to look like a doofus in the process. We talk about Pete's unnatural obsession with all things Ice and Fire, and how he almost missed the show because he was reading.
Mike Daisey made headlines for telling tales, and may just have deflated the importance of the whole issue as major media lampoons him. Marketers have a new tool from the GOOG that will help organize and quantify social analytics, but don’t worry: Facebook and Twitter won’t play with it. One Tiny Hand shows you everything you’ve ever wanted to see: your favorite celebrities if they only had one… tiny… hand. Fine words for Google, as the ship turns and it’s revealed that blush it’s an advertising company. And The Walking Dead season two is over, Michonne is here, and prison is on the horizon.
The Walking Dead has all but wrapped up season 2. Dane has much catching up to do. A listener inspires a much-needed rant on the power of imagery and why the masses are generally circumspect about advertising, and how we must "use our power for good". Solve Media has the answer for skipping ads on web video. BBH has a suggestion for giving the homeless something to do. Google+ is really, really about advertising. Oh, and Banksy makes us swear, so cover your ears.
Rush Limbaugh feels the cold and mighty hand of social media as advertisers begin jumping ship. We talk a lot about old Rush this week, and how the bar for customer engagement and communication keeps falling, and falling, and falling. We talk about Super PACs a bit and, of course, the new iPad. Pete's latest tool of awesomeness is the RSS to Email mass emailing function now built into the templates from the fine folks at CampaignMonitor. There are others that do this, but these guys do it really, really well. Finally, we're changing our recording schedule beginning next week, moving from Thursdays to Tuesdays, so for all you people gunning for fast access to all marketing nakedness, that's when you'll find it. Tuesday. Not Thursday. Starting next week.
Today's the day that Google unifies the big privacy policy in the sky. Now, your user history on one Google product will likely inform the results and performance of other Google products you use. For many, that's a good thing. For others, it's creepy. We also cover the Google bypassing user preferences for cookies thing, putting "don't be evil" in question. And, if you haven't read The Information Diet by Clay Johnson, do it. Quick. We talk all about why this week on the show. Finally, Pinterest. Are you Pinterested?
Dane finally makes good on his promise to age prematurely by succumbing to old man glasses, sort of. Path screws up, appologizes well, and is then joined by so many others the issue becomes irrelevant. Apple stuff happens again, with new software previewed in the intimacy of Phil Shiller's hotel room, thus reinventing public relations forever. Content marketing is apparently a big deal. Oh, and Pinterest.
The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane's failing eye site and quest for "Maggies". JCPenny is in full re-brand mode. Ellen had a nice rant. "Chronicle" film marketing is so very pre-9/11. Then, Dane gets in the hot tub.
Apple released it's new ebook design tool last week—will iBooks Author be the change we want to see in the world? Pete and Dane pull the tool and the economy of Textbook Publishing apart in their discussion of the state of the electronic book.
It's the 2012 New Year explosapaloozer episode of the naked marketers! In this episode, Dane and Pete mourn the tragic resignation of Meg from the show, while we promise to talk about her a little bit every single week from now on. We talk politics, discussing the radioactive hotness of John Stewart and his coverage of Barbara Walters' coverage of Herman Cain. We talk web trends, mobile, and share too much about what we think is going to be hot in analytics in this coming year. Happy new year everybody.
Charlie Sheen. Yeah, we know. But seriously? #DickBar. Warner brings "The Dark Knight" to Facebook. Path is the perfect tool for Brett Favre. So to speak.
Coupon nagging. Everyone's favorite TED celebrates ads. Anti-abortion advertiser uses stock photos, pisses off mom. Facebook Like is oh so much more likable! iAd buy-in slashed. Twitter celebrates small advertisers. And the best story about ice cream you've ever, ever heard, ever.
Super Bowl ads. Groupon Gaff. Virgin Air loves Twitter. AOL loves HuffPo. @KennethCole. iCapitalism - the REAL Farmville.
Facebook ads are awesome! Facebook ads suck! Zambia needs marketing help -- cries out to planet Earth. Absinthe is back, with a hinky LA accent. Home grown ads on Youtube.
Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone.
Facebook is worth $2 billion clams, and is a hit for grandma, but students are chilling? MS adds ad-blocking to IE. And Samsung wants to wrap your goodies in tweets.
Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us awesomely. @God on Twitter has forsaken football. This week on the show, Pete Wright and Dane Christensen talk products, placements, tie-ins and Tron, and somehow manage to do it without Megan.
Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. Ask.com cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down.
Mint mines data. T-Mobile mocks AT&T, practically begs for iPhone. Facebook deals go GeoLoco. This week on the show, health insurance industry marketer Matt Gougler joins us to talk about what recent changes in Washington may mean to how big health reaches out to all of us.
Sears rocks the zombies in a pitch perfect halloween make-over. Politicians get all corn-doggy. This week on the show, Howling Zoe herself Amanda Blum joins us to talk about Wordpress, the social, and what it means to be a big fan of your trash company.
Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time.
The boob tube still rules. Online ad revenue surprises no one: grows. Facebook rolls out votes in comments. And groups. And probably some privacy issues. GAP retreats, head in hands. This week on the show, start-up vet Mounir Shita joins us to talk about the role of the start-up in building the future.
Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins us to talk about start-ups that get it, from clever use of social media to building communication into your business from the bottom up, inside out.
Long live local! Now you can check in at the bar, and your favorite TV show! How big is the big money big brands are spending on the Goog? Drake drops the D+ and lowers the bar in education advertising. Dane is in Portland joining us for a beer on the show this week, and Lindsey Fosse and Darnell Holloway join us from Yelp! to talk about the power of the check-in, and how you too can become a social elite!
This is a lost show. We recorded it, but never posted it. I think it's because it was somehow offensive to someone. I found the raw files, threw them in the template and ripped this out without listening through it. So, if you listen to it, and you're offended, we're all really sorry.
Women and fast food make men impatient. Shocker. Media companies go bloggy with Tumblr. Apple pulls the competitive mud-slinging vids. Kenny Powers pimps K-Swiss. Yes, they're still around. But Google says bye-bye to Wave. And Unilever drops the GPS stalker vibe in Brazilian detergent. Couldn't possibly have anything go wrong with that. Nothing at all. Props to CreatePDF.in, Producteev.com, Instapaper, and finally The Omni Group for the super-and-fully-awesome OmniFocus for iPad.
Old Spice is still king of the viral hill. Times looses 90% of readership in honor of paygate. Geo-lo marketing not yet coming of age. Digital publishers rejoice -- ebooks are actually selling. iPad users are selfish elites, apparently. This week on the show, Wordpress founding developer Matt Mullenweg joins us to talk about engagement, social, and driving adoption in open source.
Apple press conference creates mud, invites others to roll in it. Newsweek finds 10 new ways Facebook can ruin your life. ComicCon is hot in San Diego. Twitter users in New York are moody at midnight. This week on the show, Chris Skaggs, founder of Soma Games and Code Monkeys joins us to talk the App Economy, mobile, and building a brand one app at a time. Our Evernote friend Andrew Sinkov joins us to recap big changes that hit the platform last week.
Apple maintains death grip on news cycle. Old Spice gets personal, W+K continues to shine. Chatroulette: now with smut channels. iAds earns dev $1400 in a day. Surprise: turns out people may actually care about privacy after all. Creative subway advertising. This week on the show, Brian Pollei, VP Internet Strategy and Corporate Development from IKANO, joins us to talk communities in the cloud and leverage the latest tech platforms to bring your people together.
Microsoft marketing shoulders in on International iPhone Day with new retail. Electrolux shows BP how Green is done. NPR has even more music awesomeness to share. YouTube firmly plants boot to Viacom. Flickr embiggens pics! This week on the show, Brian Kurth CEO and founder of VocationVacations.com joins us to talk start-ups, organic growth, and the intervention job hunt.
Ad spending is up. You Facebook people have a real monetary value and you know what? You ain't worth much. You spend a lot of time online and you're a candidate for gambling AND gaming addiction from Virgin. iPhones sell by the boatload, and risk sinking it. This week on the show, Greg Schneider CEO and co-founder of 3BL Media joins us to talk the new calculus of media distribution in a social media economy.
The lost episode. Megan has a review of her trip to the Cause Marketing Forum in Chicago. D8 hits and Jobs talks about Flash, market-dominance, and drive. Pete talks for a long time. Zuck sweats. Facebook moves from fans to likes. Props to Dropbox and Box.net for building fantastic sharing services between people who otherwise have no common ground. Like between Portland and Vancouver (WA).
Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K with another slam dunk Nike spot for the World Cup. This week on the show, Maria Ogneva, director of social media for Attensity, joins us to talk social CRM. Learn how to build a rock solid editorial campaign based on social data, and engage with your publics at a whole new level online.
"With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. Is there a message somewhere in there? Certainly mixed messages still to come. Our guest on the show this week is Frederick Van Johnson, founder of Mediabytes Marketing and host of the popular show "This Week in Photography" on the TWiT Network. Frederick shares his insights on engagement and community-building as marketers struggle to keep up with new tools.
Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead.
Apple's iAd program is predictably pricey. Facebook's going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone's watching you - even your drycleaner. LinkedIn is still relevant, in case you didn't know. Our guest this week on the show is AT&T Mobility's Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds.
Facebook's F8 conference hit this week with a whole new suite of tools for developers to help you serve up your internet life on a big fat platter. Get an overview of the new features and tools for marketers and learn how you can take advantage of fancy buttons on your own sites. Our guest on the show this week is Sean O'Driscoll from Ant's Eye View. He takes us on a whirlwind tour of media metrics and measuring the performance of your social media effort and expense.
Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight is both stupid AND mildly addicting. Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be... you. will. be.
Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. And Pete got his iPad. Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a "Vang" is.
Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.
Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to Austin for the event this year, check out what Dave and John have to say and then mark your calendars for this time next year, so you can join us for some beer and BBQ in Texas! Dave is a community wrangler for our favorite social media tool HootSuite, and you can find him on Twitter @DaveOHoots. John Biehler is an e-biz analyst and freakishly awesome photographer, and you can find him on Twitter @JohnBiehler.
This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show this week is Chris Krueger. Chris is an experiential marketing pro specializing in large-scale events for big brands. From Gatorade to NASCAR, Krueger shares his experience and impressions on social branding, metrics, and just how in-touch the big brands really are with emerging trends.
This week we talk WiredReRead.com and walk down memory lane with historic Wired work. Lindsey Lohan sues again, Devo drives the best weird color test website, and Twitterers are not as active as we like to think they are. Our guest this week is Perry Gruber, innovator and entrepreneur, who sits in to talk to us about his latest project, NEDWater Liquid Change, and the tools he's using to build community of his customers one contract at a time.
This week we take on Google's Buzz, NBC's anemic Olympic coverage. Then, Michael Pollack joins us to talk about business communication, and the lessons he has learned as an entrepreneur and developer. His company, Solostream, is a developer of pro business themes for Wordpress.
Our first show goes off with nary a hitch. Join us and hear how much we love the iPad for no good rational reason at all, why we are fostering a gentle but roiling boil of angst in the general direction of geo-social services like Foursquare and Gowalla, and why we still think, even though the marketers have taken a bite out of the place, that Facebook is still an awesome place to be, if you can just ditch the Farmville for a spell. Thanks for joining us this week on the naked marketers.