The Marketing Pod: Recent Episodes
Saleswhale
Join Saleswhale's Marketing Pod as we explore all the latest marketing trends and drink coffee, lots of coffee.
Gabriel sits down with Jason Widup, VP of Marketing at Metadata to dissect and uncover learnings from Jason's most ambitious experiment yet.
www.saleswhale.com/masterclass/15-jason-widup
In this Masterclass, we cover how to take your ego out of it, yes I said it, how to develop a meaningful follow-up sequence not to let your marketing campaigns go to waste, and concrete examples of how to formulate your emails so no prospect or AE will roll their eyes at you.
www.saleswhale.com/masterclass/13-Becc-Holland
Find out the secret to running successful outbound marketing campaigns for your BDR & sales teams with real-life examples from Martin Gontovnikas, Co-founder of HyperGrowth Partners.
https://www.saleswhale.com/masterclass/14-Martin-Gontovnikas
Jacob Drumheller is a creative that lives on the edge. He has led many teams and worn many hats in corporate marketing, freelance, and even Hollywood creative scenes. If anyone can help marketers work with creatives, it's Jacob.
https://www.saleswhale.com/the-marketing-pod/06-Jacob-Drumheller
Too often, marketers are stuck between a rock and a hard place. Also known as between CXOs and Sales. Between conflicting goals, metrics, and expectations, marketing departments everywhere have difficulty doing their job.
That's why we sat down with Dave Gerhardt, CMO at Privy and founder of DGMG, to discuss how marketers can overcome these obstacles. Dave will debunk why sales and executives tend to not "get" marketing and what you can do to prove your worth and come out on top.
https://www.saleswhale.com/masterclass/12-Dave-Gerhardt
Where were you on June 5 when you first saw the BLM mural in front of the White House? Nancee Lyons is no stranger to collaborating with the DC government and local artists to make magic happen. That's the only way to describe how she pulled off this historic moment–all under 24 hours. Listen in to hear how the BLM mural came to be. If you want to learn more about Murals DC, check them out at the links below: http://muralsdcproject.com/ or Instagram: @MuralsDC
https://www.saleswhale.com/the-marketing-pod/05-Nancee-Lyons
President of Team ODEA, Patricia Rioux, joins our masterclass to discuss why we (all marketers) need to stop beige marketing and start thinking outside the box.
https://www.saleswhale.com/masterclass/11-Patricia-Rioux
Join Keionna Baker and Cherena Fox from the elephant in the room for an in-depth discussion on race, bias, and how it hurts society and your business.
https://www.saleswhale.com/the-marketing-pod/04-the-elephant-in-the-room
Evynn McFalls, Director of Insights and Strategy, at The Abbi Agency discusses a Marketer's purpose on this episode of the Masterclass.
https://www.saleswhale.com/masterclass/10-Evynn-McFalls
Kristen Lorenz, RD, and Owner of Kristen Lorenz Nutrition shares how she built a company and brand from the ground up full of authenticity, creativity, and, most importantly - FREE content. You can learn more about Kristen on Instagram @thelastdietitian.
https://www.saleswhale.com/the-marketing-pod/03-kristen-lorenz
Mike Tatum, Growth Marketing and Lead Generation mastermind from Kinsta, shares how marketing needs to build a marketing flywheel to increase the volume and quality of leads.
https://www.saleswhale.com/masterclass/09-Mike-Tatum
Jeff Perkins, CMO and Head of Product at ParkMobile, shares his wisdom on why sales and marketing don't get along, what marketing can do to fix it, how any marketer can grow into their role, and how to avoid becoming a Milton.
https://www.saleswhale.com/the-marketing-pod/02-jeff-perkins
Jay Hauck, VP at Rational 360 and former CMO of CSRA, shares how and why he produced not one but TWO super bowl commercials for a government contractor, wrapped bus stops and converted his team into a corporate newsroom. Listen in to find out what he considers criminal in marketing and how he thinks your marketing team can make a meaningful impact during the pandemic.
https://www.saleswhale.com/masterclass/08-jay-hauck
Jonathan Ronzio, the CMO of Trainual, tells us why we need to "do it now" and start being more culturally relevant.
https://www.saleswhale.com/the-marketing-pod/01-jonathan-ronzio
Joining us is Andy Culligan, CMO at Leadfeeder, who will tell us his secret to driving 8,672 webinar registrations with almost no advertising.
https://www.saleswhale.com/masterclass/07-Andy-Culligan
Joining us is Daniel Murray, Head of Marketing Operations at ServiceTitan to talk about why marketing operations is more important than ever in today's climate.
https://www.saleswhale.com/masterclass/06-Daniel-Murray
In this session, we discuss what should be prioritized in your inbound marketing strategy today, and how you still can drive leads for your brand.
Joining us is Mike Volpe, CEO of lola.com and former CMO of Hubspot.
https://www.saleswhale.com/masterclass/04-Mike-Volpe
Joining us will be Tim Johnston, Director of Demand Generation at ON24 APJ to discuss:
Re-calibrating Webinar Marketing for a Post-Normal World
- Everyone is doing webinars right now, how do you stand out?
- How do you drive more pipeline and sales for your sales team with webinars?
- What makes the best webinars stand out? ON24 shares statistics from their platform
https://www.saleswhale.com/masterclass/05-Tim-Johnston
Meagen Eisenberg, Chief Marketing Officer, TripActions joins us as we discuss her rise to become a CMO. During her journey, she'll provide advice through each stage of her career to all future marketers.
https://www.saleswhale.com/masterclass/03-Meagen-Eisenberg
Today we discuss with Devin Reed, Head of Content Strategy at Gong.io, how B2B marketers can create memorable and effective content that ultimately drives revenue.
https://www.saleswhale.com/masterclass/02-devin-reed
Sangram Vajre, co-founder of Terminus and author of ABM is B2B, talks about what’s changed, what hasn’t changed, and strategies to adapt to this new state.
https://www.saleswhale.com/masterclass/01-sangram-vajre
Three sales leaders from some of the fastest-growing B2B SaaS companies answer one simple question -
"What is the most innovative campaign that marketing has run for your sales team?"
- Danny Read, Sales Director at Metadata.io
- Michael Tuso, Director of Revenue Performance at Chili Piper
- Mike Goldenberg, Head of Sales at Alyce
Saleswhale's Director of Sales, Brandon Gargan, moderated this candid and straight-to-the-point podcast