Reel Talk: The Customer Insights Show: Recent Episodes
Voxpopme
This is Reel Talk: The Customer Insights Show with Jenn Vogel.
Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.
We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme
The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg
Thanks for listening.
Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights.
Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together.
Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt
Read next:
From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/
Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/
Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/
Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.”
Let’s find out what is a customer-led strategy and how you implement it.
Grab a copy of the book here: https://amzn.to/3LCGpE0
Related content:
What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/
How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/
How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights?
To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."
Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/
Other content mentioned:
What’s new product innovation and how does it happen?
How to run advertising testing for better campaigns
The importance of genuine relationships to understand customers
We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?
To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades.
Human Connection: Why Customer Empathy Matters
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Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset.
Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work.
Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Connect with Diane: https://www.linkedin.com/in/dianehaluszka/
Read next:
Creating Loyalty with a Customer-Centric Mindset
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Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.
How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.
How Voxpopme power users get the most out of this qualitative research software
Create Products Customers Crave: Design Thinking 101
What business growth strategies are best for my business?
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Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty.
Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic.
Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/
More relevant content you don't want to miss:
Make the right business decisions with actionable insights
Presenting data in research in a way that makes sense
Why your mom is not going to give you actionable insights
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All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights.
But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.
Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/
More market research content:
Master the Art of Proper Data Quality in Research
Guaranteed Customer Connection: 17 ways to understand your customer
Explore customer understanding through online research communities
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Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing.
To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.
Join us and check out Research Defender here: https://lnkd.in/gxBeTFji
"Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com
Don't miss these episodes:
Do you follow these steps to ensure data quality in research?
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Finding the right participants for your quant and qual studies
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The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods.
To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods.
Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com
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Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.
Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."
"Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Connect with Brett: https://www.linkedin.com/in/brettrtownsend/
Episodes to listen to next:
- Making insights simple when revenue streams and customer groups are complex
- Solving complex business problems with customer insights
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Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”
Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that topic, Jenn Mancusi is joined by Dennis Devlin and Jeff Jones, authors of “Three Wise Monkeys.”
Join us and grab a copy of the book here: https://www.amazon.com/Three-Wise-Monkeys-Culture-transformative-ebook/dp/B0B6QDGMVR/ref=sr_1_4?crid=1J82HZI6K7QYC&keywords=three+wise+monkeys+book&qid=1677864088&sprefix=three+wise+monkeys+book%2Caps%2C131&sr=8-4
Don't miss these episodes:
How to always stay curious
What role does foresight play in the future of market research?
Top skills for researchers: How to keep learning
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At the end of the day, customers, consumers, users, and whatever else you call them, are humans!
So does understanding the entire HUMAN experience help companies to be better partners to consumers?
And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.
Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/
Don't miss these episodes:
How to humanize business
How humanizing the customer helps us understand them better
How market research technology helps in customer-centricity
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The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.
Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."
Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.
We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough.
Join us and feel free to check out Voxpopme.com for your own analysis.
Listen to our most popular podcast episodes:
- How humanizing the customer helps us understand them better
- How DISH Network uses video surveys to make customer-centric decisions
- The future of market research will be here before we know it
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How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.
We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...
Join us.
Learn more about Pedro's company here: https://lnkd.in/gemT2WnE
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.
To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.
Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.
Join me.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.
Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?
To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.
We discuss:
- When should companies use virtual focus groups?
- What are moderating best practices?
- What goes into successful preparation?
- And more.
Join us.
Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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Innovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful?
To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group.
Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast.
Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.
Join us to learn more about research communities.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.
Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.
The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.
Customers can now:
- Have live conversations with consumers anywhere
- Launch unmoderated video surveys with consumers anywhere and on their time
- Rely on robust automated analytics
- Easily share highlights of findings
- Build custom micro-communities, or tap into our high-quality communities for rich response
- And more…
This episode shares even more. Join us and listen in.
Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/
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Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Vogel on this episode to discuss the topic of data quality. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?
Jennifer Vogel is joined by Karine Pepin, vice president at 2CV, to discuss the topic.
Join us for this live podcast episode to get the answers to:
What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy.
Join us and check out his book here: https://lnkd.in/g-kXPM_H
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong?
Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show."
Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully? In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Fans of professional football have opinions about the sport, their teams, and everything related to the fan experience.
To discuss how to get the most out of fan feedback, Jennifer Vogel is joined by Washington Commanders President Jason Wright.
Jason reached out to fans for specific feedback before the season and is often seen talking with fans at games and other Commanders' events. Join us for this live podcast episode to hear Jason's story.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Colin Shaw, a global influencer in customer experience and marketing; and founder and CEO of Beyond Philosophy. Colin joins host Jenn Vogel to cover a host of topics, including:
- Survey responses
- How to listen better to customers
- What is important to customers
- And more...
Join us and check out Colin's company here: https://beyondphilosophy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Asking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can’t just ask questions like “do you like my idea?”
To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode.
Join us and check out Rob's book here: https://lnkd.in/gn8Z58Su
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Getting actionable insights is one crucial strategy; presenting them in a way that engages our stakeholders and drives business decisions is another.
So what should we consider when presenting data in research that drives action?
Host Jennifer Vogel is joined by Brad Dancer, SVP, Insights & Data Analytics at WWE, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.
They cover:
- How do you know if a product is innovative?
- What goes into creating an innovative product?
- What are some examples of innovative products?
- How do we share findings and ideas for innovative products internally?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
MR tech can help us improve workflows, increase the speed of projects and even help us understand consumers at scale.
One way to do that is by using Natural Language Processing. But what is it, how does it work, and what do we need to be aware of?
To discuss the topic, Voxpopme Founder and CTO Andrew Barraclough returns to “Reel Talk.”
Join us for this conversation.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
We’ve heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy. But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald's, to discuss that topic.
Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Many of us are trying to solve complex business problems, but how can we get the answers to solutions quicker, and how do we ensure we make the right decisions? To discuss the topic, Jennifer Vogel is joined by Wall Street Journal bestselling author and Vice President of customer and market insights at Salesforce - Karen Mangia.
Join us.
Learn more about Karen: https://successwithless.net/
Send in a voice message: https://anchor.fm/customer-insights-show/message
We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that?
To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme.
Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.”
Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.
To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University.
Enjoy the episode.
Send in a voice message: https://anchor.fm/customer-insights-show/message
On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.
Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered.
Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning.
- Why is it so hard
- How can we get it right
- How do we know we are done with it?
To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
Join us and check out April's book here: https://lnkd.in/gZpZzqyi
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.
Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.”
Join us for this live conversation.
Check out the book here: https://lnkd.in/gWT32TFK
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this live recording of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.
But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that.
Read his article on the topic here: https://lnkd.in/gDSkQ92K
Send in a voice message: https://anchor.fm/customer-insights-show/message
Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.
They discuss:
- What prompted Ashley to send the tweet?
- Are companies really not talking to customers?
- How can companies have better conversations?
- And more...
Connect with Ashley here: https://www.ashleyrcummings.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.
To discuss that topic, Jennifer Vogel is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board.
Join us for the discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
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You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them?
To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board.
They cover:
- What is an actionable insight?
- How to actually work toward actionable insights.
- And more...
Join us for this live discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:
How to think about it
Why brands should care
How to get started in the Metaverse
And more...
Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/
Learn more about Faith: https://faithpopcorn.com/
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On this live recording of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.
To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
A few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners.
Host Jenn Vogel is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject.
Connect with Brianna here: https://www.linkedin.com/in/briannalboyer/
More on the topic: http://site.voxpoppme.com/genuine-relationships
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers.
Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic.
They discuss:
- What does it mean to stay curious?
- Steps to stay curious
- How important is curiosity to understand customers?
- How do we know what to be curious about?
- Do we know if curiosity paid off?
Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghan-lacy-568713ba/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show."
They discuss:
- What is good customer service anyway?
- How to create a good customer service experience?
- How do brands know their customer service is actually good?
- And more...
Join us and learn more about Marsha here: https://lnkd.in/gD2fcb6u
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience.
Connect with Crystal here: https://www.linkedin.com/in/crystal-carter-digital/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is.
Rachel is vice president of consumer growth at Trader Interactive.
We discuss:
- What does brand reputation management entail?
- What impacts a brand's reputation?
- How can brands work on their reputation?
- How to stay updated on a brand's reputation?
- And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google.
Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Hannah Shamji, a customer research consultant, talk about communicating results.
Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions." Let's find out how we can get it into their hands. Join us for this episode.
Connect with Hannah here: https://www.linkedin.com/in/hannahshamji/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Nic Umana, global agile innovation leader at Mars, joins Jennifer Vogel on this episode to discuss agile innovation and how you can use this strategy to understand your customers better.
We discuss:
How to put structure around chaos
What is agile innovation?
The role of talking to customers in the process
And more...
Join us.
Connect with Nic: https://www.linkedin.com/in/nic-umana-88706735/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
"Reel Talk" was recently named a top market research podcast to listen to: https://blog.feedspot.com/market_research_podcasts/
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Why you need genuine relationships to understand customers Zoe Dowling, Ph.D., principal research program manager at Microsoft, joins Jennifer Vogel to discuss how we can and must build relationships - internally as well externally - to truly understand our customers.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://site.voxpopme.com/.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode, we talk about customer experience and how companies can go about running a successful customer experience program.
To discuss the topic, Jennifer Vogel is joined by Dennis Wakabayashi. Dennis is a global voice of #CX, a connector of people and resources to transform business, author, and keynote speaker.
Connect with Dennis here: https://www.linkedin.com/in/denniswakabayashi/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let's talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies.
To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson.
Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG - double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why.
Connect with Jennifer here: https://www.linkedin.com/in/jennifer-pembroke/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this live episode of "Reel Talk: The Customer Insights Show," we discuss how to influence customers.
To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president - brand health tracking, at Ipsos.
We discuss:
- Why is consumer influence so important?
- How do you influence through intimacy or authority?
- The importance of customer conversations
- And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
On this episode of "Reel Talk: The Customer Insights Show," we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon.
We discuss:
How to use insights to compete with challenger brands
The role of technology
Insights in product launches
And more...
Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode, we talk about the empathy shortage. Why does this even exist as a problem and what can we do about it? To discuss the topic, Jennifer Vogel is joined by Rob Volpe, whose new book “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time” is out soon and available for pre-order now.
Pre-order here: https://lnkd.in/gTGdngZU
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode of "Reel Talk," we discuss how to track a brand's health and what that even means.
Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand.
We discuss:
- What is brand health tracking?
- How do you track it?
- How do you use what you learned to make business decisions?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode, Jennifer Vogel and Voxpopme Vice President of Research Brian Monschein discuss the ever-evolving field of Do-It-Yourself market research.
They discuss:
How DIY market research has evolved
Barriers team face doing DIY market research well
How to pick the right DIY market research technology
And more.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
After Year 1 of “Reel Talk: The Customer Insights Show,” we analyzed all episodes of 2021 to see what the topics were that are top of mind for insights leaders. We did that by running the episodes through the Voxpopme market research platform.
Topics of the discussion with Jenn Vogel and Voxpopme CEO and Co-Founder Dave Carruthers include:
- Insights across an organization
- How to collaborate and what barriers teams have faced
- The importance of processes
- How to truly understand consumers
- Why research needs to be an ongoing activity
- The importance of research being actionable
- The role of technology
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this livestreamed episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Carol Haney, head of research and data science at Qualtrics.com, talk about the seven steps CMOs use in their research strategies.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Links from the episode:
The episode was dedicated to Daniel Walker.
What surveys really say article
Writing fake reports first
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In this episode, we continue our series on the ever-changing market research landscape.
That includes the democratization of market research and ever-changing consumer behaviors and trends.
To dive into that topic, Jennifer Vogel is joined by Ryan Barry, president at Zappi. As Ryan says he’s passionate about building business the right way - where people are empowered to be great, where products make people's lives easier and where big hairy problems are tackled by teams without ego. I’m interested to learn how he goes about accomplishing that.
Follow Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-barry-8354036/
Learn more about Zappi: https://www.zappi.io/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better?
The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.
Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:
- What we need to consider when it comes to demographic questions - such as sex, gender, sexual orientation, race, ethnicity, disability.
- How often should demographic questions be reviewed and revised?
- Generational differences
- And much more...
Join us.
Learn more about the Idea Council: https://www.insightsassociation.org/idea-council
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let's talk about the role of foresight, communications around it and how to know which future opportunities to invest in.
To dive into the topic, Jennifer Vogel is joined by Joanna Lepore, the strategic foresight lead at Mars Wrigley. She reinvents how the company invests in future opportunities, curates curiosity to impact the treats and snacking categories and is the host of the “Future Imagined” podcast.
Join us.
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Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here.
To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil.
We discuss:
- The importance of understanding Gen. Z.
- How is Gen Z different when it comes to working with researchers?
- Why are brands struggling?
- How can brands start working with Gen Z?
Follow Jamin on LinkedIn here.
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let's talk about the future of market research. Where are we heading as an industry? What will change? What can we predict today?
To dive into the topic, Jennifer Vogel is joined by Ray Poynter, a 40-year veteran of the market research field. He’s the author of several market research publications and the chief research officer at Potentiate.
We discuss:
- Changes we've seen already in the MR field
- What do market researchers need to be ready for in the future?
- How can market researchers prepare for the future?
- And more...
Join us.
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It's one thing to want to start or even start using new technology solutions. It's another to actually use technology to its fullest. In this livestream, we discuss:
What are teams struggling with when it comes to technology adoption?
How can we improve adoption of new tech?
What role does integration into the current MR tech stack play?
And more...
To discuss the topic, Jennifer Vogel is joined by Terrae Schroeder. Terrae is an industry leader utilizing the best and most progressive insights tools and methods. She applies academic concepts to real world business problems.
Connect with Terrae on LinkedIn here: https://www.linkedin.com/in/terrae-schroeder/
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let's talk about continuing education for researchers.
To dive into that topic, Jennifer Vogel is joined by the founder and editor of Insight Platforms, a knowledge hub for user research, consumer insights and data analytics and software solutions. Mike Stevens has been in the role for four years and is joining us on this episode of "Reel Talk."
We discuss:
Top skills for researchers
Where to focus your continuing education as a researcher
What are the best content formats to learn
And more...
Check out Insight Platforms at insightplatforms.com.
Read our market research blog: https://bit.ly/3pg5DgO
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Let's talk about how to use online panels in your qual and quant studies. To dive into the topic, Jennifer Vogel is joined by Voxpopme's Data Scientist and Community Manager Matthew Handegaard.
We discuss:
- What makes a good online panel
- How to recruit participants
- How to ask good questions
- And much more.
Join us.
Watch previous livestreams of our podcast: https://bit.ly/3FFOkLU
Send in a voice message: https://anchor.fm/customer-insights-show/message
Let's talk about how we can create better surveys and ask better questions.
To dive into the topic, Jennifer Vogel is joined by Annie Pettit, chief research officer, North America at E2E Research and author of “People aren’t robots: A practical guide to the psychology and technique of questionnaire design.”
Join us. We discuss:
- What's a good survey?
- What impacts people when they take surveys?
- What if today is not the best time for a survey?
- How to ask good questions.
- Why are some surveys so bad?
- And more...
Grab a copy of her book here.
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode, Jennifer Vogel chats with Nick Graham about how companies can use insights to be more innovative - innovative in a way that is useful to consumers.
Nick is the global head of insights and analytics at Mondelez International.
Join us for this episode.
Drive innovation with insights today through video surveys. Learn more: https://bit.ly/3zPfkEy
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Jennifer Vogel is joined by Priscilla McKinney on this episode to discuss the topic. Priscilla is the CEO of Little Bird Marketing and works at the intersection of marketing, business and market research. She’s joining us to discuss how we can shape better stories and shorten the distance from consumer to maker. Join us.
Vote for us to win Market Research Podcast of the Year here: https://info.littlebirdmarketing.com/mr-podcast-award
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In this episode, we want to talk about the importance of better storytelling. Don't be boring, tell stories that stick out and are memorable.
To discuss the topic, Jennifer Vogel is joined by trainer, strategist and lecturer, Anthony "Tas" Tasgal, author of three books including “The Storytelling Book.”
Join us.
Check out this related article: https://lnkd.in/eAcHwgvZ
Grab his book here: https://lnkd.in/eHvbnQag
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Certainly, there are problems in any industry and market research is no different. Of course, there are also a lot of positive things happening. And we'll get to some of those in this show but we want to spend the majority of the time focusing on some of the problems that exist and that may hinder us from producing better market research. A big topic for sure.
I'm joined by Sebastian Schuliaquer, insights director at Kellogg, to help us understand and maybe even fix some of the common problems. Join us!
Read more market research content on our blog: https://bit.ly/3nf1Hfc
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Making the best use of technology - especially market research technology - can make our lives so much easier. And help us drive results. In today's episode, Jennifer Vogel is joined by Raj Manocha, CEO at Methodify, to dive into that topic.
Join us.
Also, check out this article on how to pick technology: https://lnkd.in/d-uw8Ty5
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Speed matters in market research. You’ve heard us say that before. I'm joined by Basel Fakhoury, CEO at User Interviews, to discuss how to move faster with your qualitative research on today's episode.
Join us.
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On this "Reel Talk" episode, we want to talk about Gen Z. That’s the age group born between 1998 and 2016. Certainly that’s an age important to many brands. But what are we missing about this generation?
To find out, Jennifer Vogel chats with Hana Ben-Shabat, author of the No. 1 new release in demography “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.”
Join us and check out her book: https://amzn.to/3feh3f0
To learn more about video surveys to understand Gen Z: https://bit.ly/3Cd3aHY
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel is joined by Reginé Gilbert, an usability and accessibility expert, to talk about accessibility in market research on this live recording of "Reel Talk: The Customer Insights Show."
Join us.
To learn more about video surveys as part of your market research: https://bit.ly/3ymncxm
Connect with Regine here: http://reginegilbert.com
Send in a voice message: https://anchor.fm/customer-insights-show/message
On this episode, Jennifer Vogel chats with Voxpopme’s Director of Product Niamh Jones and Product Marketing Manager Betsy Nelson to talk about customer interviews and how to use Zoom specifically for the interviews.
Join us.
Please vote for us to be awarded Market Research Podcast of the Year: https://lnkd.in/ebqFkKd.
Try video surveys now: https://bit.ly/3zCEGWB
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Jennifer Vogel catches up with long-time friend Michelle Gansle who recently started her new role as Global VP of insights at McDonald's.
Join us to listen in on their chat.
Please vote for us to win Market Research Podcast of the Year here: https://lnkd.in/ebqFkKd
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Three Voxpopme leaders discuss our second-consecutive No. 1 ranking for Qualitative Solution on the GRIT report. Join us.
Read the entire report here: https://www.greenbook.org/mr/grit/business-innovation-edition/
To learn more about qual research with video surveys: https://bit.ly/3r57ROW
Our podcast is a finalist for market research podcast of the year. Please vote for us here: https://lnkd.in/ebqFkKd
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel chats with Ashley Shelley, senior manager of consumer insights at DISH Network.
Ashley’s team successfully uses video surveys to understand their customers and make decisions. Let’s find out how on this live conversation. Join us.
To learn more about video surveys: https://bit.ly/3w9CEuU
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel chats with Kalil Vicioso, board member of Insights in Color, about the importance of multicultural research.
They discuss:
What is multicultural research
Why it's important
How to do multicultural research better
And much more....
Join us.
Read the article here: https://site.voxpopme.com/multicultural-research/
More about Insights in Color: https://lnkd.in/ehYb5bj
More about Tiny Hat Consulting: http://tinyhat.consulting
Learn about using video surveys: https://bit.ly/2SST0ul
Resources mentioned on the show:
Diversity Sense Check Tool: https://www.insightsincolor.com/diversity-tool
Inclusive Research Standards: https://www.insightsincolor.com/inclusive-research-standards
The diversity funnel: https://www.insightsincolor.com/diversity-funnel
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel chats with Jude Olinger of the The Olinger Group to discuss the topic.
Voxpopme has partnered with Jude’s company to marry video surveys with augmented reality in market research.
Join us for this live discussing. Feel free to ask questions in the comments of this post.
Learn more about The Olinger Group here: https://lnkd.in/eg9cidy
Learn more about video surveys in market research here: https://bit.ly/3wEafyj
Send in a voice message: https://anchor.fm/customer-insights-show/message
Many brands are being socially active or are considering it, but how do you know what to focus on?
Gilad Barash, vice president of analytics at Dstillery, joins me on this episode of "Reel Talk: The Customer Insights Show" presented by Voxpopme to share ideas and dive into the topic. Join us.
Check out Gilad's podcast, "Who's Your Data", that discusses life, data, AI and how they all interconnect!"
On Apple: https://podcasts.apple.com/us/podcast/whos-your-data-podcast/id1550972541
On Spotify: https://open.spotify.com/show/5sM6fmBKW7ttoCk6Vswa5a
More about Dstillery: https://dstillery.com/
Read more about the topic of brand activism here: https://bit.ly/3ClaaSM
Send in a voice message: https://anchor.fm/customer-insights-show/message
We’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vP
On today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Scott Brinker has been tracking the mar-tech landscape for years and is joining us on "Reel Talk."
Read more of Scott's content: https://chiefmartec.com/
Find out how to add the market research tech to your tech stack here: https://bit.ly/3w1Hprf
Send in a voice message: https://anchor.fm/customer-insights-show/message
Communication certainly can be difficult. People don’t say what they mean and sometimes don’t say anything at all. While we have plenty of things to say on the show it is a real problem out in the real world. On this episode, we are joined by Melina Palmer - podcast host, author and instructor in behavioral science. Her new book “What your customers want but can’t tell you” just hit the bookshelves.
Grab a copy of her book here: https://lnkd.in/ehrG5KZ
To learn more about Voxpopme and video surveys: https://bit.ly/3vpyUpI
Send in a voice message: https://anchor.fm/customer-insights-show/message
Who wants to be in a toxic relationship? No one. Hopefully none of your customer relationships ever go from love to toxic but what if it goes from love to the friend zone?
Let’s have a Reel Talk about customer health today!
Jennifer Vogel chats with Braden Johnstone, senior vice president of customer success at Voxpopme where he builds lasting business relationships with customers, on this episode.
Join us.
To learn more about video surveys and Voxpopme: https://bit.ly/2ShYa29
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel chats with Dr. Graham Kenny, a speaker, consultant, strategy expert and regular Harvard Business Review contributor.
He wrote an article on why data cannot replace talking to customers - a topic I’m very interested in digging deeper on and thought would be of interest to you as well.
Join us.
Find out how video surveys can help you hear from customers: https://bit.ly/3oe0PWJ
Read Dr. Kenny's article on the topic here: https://lnkd.in/gMtFSQ4
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel chats with Maher Beltaifa of Faurecia on this live recording of "Reel Talk: The Customer Insights Show."
Maher won a Viddy this year for his video survey work to understand the future of communications and how people want to communicate in their cars.
Join us for this episode.
Learn more about video surveys here: https://bit.ly/2RHv7Ff
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jenn Vogel chats with Rand Fishkin, Founder of Moz and now SparkToro.
He launched SparkToro to help you identify your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Join us.
To learn more about Voxpopme and video surveys: https://site.voxpopme.com/
For more about SparkToro: http://sparktoro.com
Send in a voice message: https://anchor.fm/customer-insights-show/message
Disruption mixes with large enterprises about as well as oil and water. But it doesn’t have to be that way. David S. Kidder (CEO of Bionic) has a unique perspective on how to innovate to meet customer needs that you need to know about.
Jenn Vogel interviewed David at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
Consumer research has primarily been the task of the insights team for ages. But can it be done without an insights team?
What does the future of our industry look like if more companies move in that direction? Lauren Stafford-Webb (CMO of SoFi) and Jean-Michel Hoffman (VP of Brand Marketing at SoFi) have thoughts on this subject to share.
Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
SaaS start-ups operate in a different world from big consumer brands, right? Maybe. But that doesn’t mean we can’t learn a thing or two from one of the biggest SaaS brands around. And there’s no one better to learn it from than David Cancel, CEO of Drift.
Zappi President Ryan Barry interviewed David at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
We’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from.
Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain!
Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
Host Jennifer Vogel is joined by Ross Wainwright, CEO at Alida, one of Voxpopme’s partners, to dive into the topic.
As Alida’s leader, Ross believes in a world where the best business decisions are those made with customers, not for them.
Join us for this conversation to find out how companies can partner with customers.
More about video surveys: https://bit.ly/3ndDNPj
More about Alida: https://www.alida.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
Video surveys have made it easier for brands to get feedback from customers quickly and in a way that they can use to improve customer experiences. On this episode, Jennifer Vogel is joined by an award-winning insights professional who has used video surveys to the fullest.
Elisabeth Trawinski and the Insights & Analytics team won an internal award for “Putting Consumers First” at Reckitt and also the Video Customer Insight Award at the 2021 Viddys.
To learn more about video surveys and the Viddys go here: https://bit.ly/32mszhO
Read the article version of this episode here: https://bit.ly/2XbpHFv
Send in a voice message: https://anchor.fm/customer-insights-show/message
Jennifer Vogel is joined by Khary Y. Campbell, an experienced insights executive and who has led cross-functional teams to use insights to drive customer understanding. He continuously focuses on using the best technology platforms available to help him reach his goals. Let’s find out how he does that.
Read our blog post on technology assessments here: https://site.voxpopme.com/technology-needs-assessment/
To learn more about video surveys: https://bit.ly/3a4D2mh
Send in a voice message: https://anchor.fm/customer-insights-show/message
Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them.
To discuss the topic, Jennifer Vogel is joined by Tara Robertson. Tara has built and continues to build high-performing teams. She’s the CMO at Teamwork and formerly at Sprout Social. Of course we want to hear how building teams that work can help us with customer experience.
Read our related article on building teams: https://site.voxpopme.com/building-teams/
Try video surveys to hear from your customers here: https://bit.ly/3usNn3d
Send in a voice message: https://anchor.fm/customer-insights-show/message
Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide.
We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback.
Listen to the show to hear more and read our news release here: https://bit.ly/3fw2O6v
Happy April Fool's! Just a joke, obviously! Enjoy the show and be positive!
Send in a voice message: https://anchor.fm/customer-insights-show/message
We dive into the importance of content optimization and testing to create the best possible experience.
To discuss the topic, VP of Marketing Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization - and tests everything, including loglines, talent, pilots, series and promos.
To learn more about video surveys to gather and analyze customer feedback check out this article: https://bit.ly/3d8tNlD
Send in a voice message: https://anchor.fm/customer-insights-show/message
Today, we dive into how market research technology can help us understand our customers and create great experiences for them.
On today's "Reel Talk: The Customer Insights Show", Jennifer Vogel is joined by Rick Kelly, chief product officer at Fuel Cycle - one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions,
For more on video surveys: https://bit.ly/3928eBW
Send in a voice message: https://anchor.fm/customer-insights-show/message
This might be our most controversial topic, yet. Our guest is an outspoken critic against customer feedback so we wanted to find out why and see what we can learn from his thoughts … to maybe understand our customers better.
Jennifer Vogel is joined by James Dodkins, who was listed as the UK’s #1 CX Influencer by Customer Experience Magazine 2020 and the UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine 2021.
Learn more about video surveys here: https://bit.ly/3eosfWQ
Connect with James here: jamesdodkins.com
Send in a voice message: https://anchor.fm/customer-insights-show/message
We all want our businesses to grow. For that we need customers - and repeat customers for that matter.
Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps marketing and growth leaders be more effective.
Use video surveys to level up your customer understanding: https://bit.ly/38vQMFS
Learn more about Forget the Funnel: https://www.forgetthefunnel.com/
Send in a voice message: https://anchor.fm/customer-insights-show/message
Understanding the customer is so important that we want to dive into that topic today with one of our 2021 Viddys Winners. Megan Kehr won the Video Hero Award this year for her work as an insights professional at PepsiCo.
Listen to this episode to find out how she uses video surveys. To learn even more about video surveys go here: https://bit.ly/3rps3dC
Send in a voice message: https://anchor.fm/customer-insights-show/message
Businesses want to grow and be successful. What are some of those strategies to affect growth and what’s the role of nontraditional business growth strategies? That’s what today’s episode is about.
Jennifer Vogel chatted with Kristin Luck. With over 20 years of experience as a serial marketing measurement technology entrepreneur Kristin’s consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and "vice" categories like cannabis and sex tech.
Try video surveys here: https://bit.ly/3bivsEm
Send in a voice message: https://anchor.fm/customer-insights-show/message
Luke Williams, Global Head of Customer Experience at Qualtrics, joins Jennifer Vogel on today's episode of Reel Talk: The Customer Insights Show.
Get customer insights through video feedback: https://bit.ly/2NxErtf
Send in a voice message: https://anchor.fm/customer-insights-show/message
Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. Today, let’s talk through the steps of customer-led product development and design thinking.
Andy Barraclough, co-founder and CTO at Voxpopme, joins Jenn Vogel on today's episode.
Try video surveys to know what your customers are thinking: https://bit.ly/3aL9QAo
Send in a voice message: https://anchor.fm/customer-insights-show/message
We’ve all been in these situations where it’s hard to find data, leave alone turning it into insights that we can actually use to become more customer-centric.
How do we structure, house and work with data to get usable insights? That’s a big question that we are diving into in today’s episode with a leader in the insights industry.
Brenna Ivey, an experienced consumer insights and brand strategist, joined Jenn Vogel on today’s episode.
To learn more about how to get customer insights through video feedback: https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
Shep Hyken joins Jenn Vogel on this episode of Reel Talk: The Customer Insights Show. Shep is a customer service and experience expert, keynote speaker and NYT bestselling author. He helps companies deliver amazing customer service experiences.
Connect with him here: https://hyken.com/
Find out more about video feedback here: https://bit.ly/3sVUAZC
Send in a voice message: https://anchor.fm/customer-insights-show/message
Eva Tsai, a marketing executive at Google, joins Jenn on this livestream of the Reel Talk: The Customer Insights Show.
They discuss:
- How the marketing team at Google Cloud uses insights
- How marketing teams are taking advantage of customer insights
- Skills marketers need to have to use customer insights
- And much more ...
Find the video version of this podcast here: https://youtu.be/yz1-wRnnNfI?t=26
To learn more about how to get customer insights through video feedback: https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss:
- How did companies get consumer insights before 2020?
- How has customer behavior changed going into 2021?
- How did brands go about getting customer insights quickly when things changed in 2020?
- What does this mean for 2021 and beyond?
- How do brands move to making getting and using customer insights a priority?
- And more...
Learn more about Voxpopme: https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
This episode discusses insights evolution and how having better insights can be a competitive advantage.
Jenn Vogel is joined on this episode by:
- Lori Hermann of Mondelez International
- Michelle Gansle of Mars
- Matt Landen of Perfect Snacks
You can also watch the video version of this conversation here: https://voxpopme.wistia.com/medias/z153uiqsc0
To learn more about how to get customer insights through video feedback:https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
We sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic.
Watch the video conversation here.
To learn more about how to get customer insights through video feedback: https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
In this episode, Voxpopme CEO Dave Carruthers interviews the award-winning, internationally recognized keynote speaker, Lonnie Mayne.
As CEO and Founder of Red Shoes Living, Lonnie has travelled the world to transform the customer experiences of leading brands in an array of sectors.
Through his innovative Red Shoes Living concept, he has had an immediate influence on the customer experience, company culture, leadership performance, and the way employees live their lives outside of work - transforming businesses and lives in the process.
Lonnie shares his take on the importance of CX, why stand-out CX matters and what the future looks like for CX.
Watch the video version of the conversation here. https://www.youtube.com/watch?v=dlybw3zg3aQ
To learn more about how to get customer insights through video feedback: https://bit.ly/38z2ujC
Send in a voice message: https://anchor.fm/customer-insights-show/message
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding during the COVID-19 pandemic.
You can view the video version here.
Send in a voice message: https://anchor.fm/customer-insights-show/message